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We are proud to announce that Clickatell was named a Representative Vendor in the September 2021 Gartner® Market Guide for Communications Platform as a Service (CPaaS). We believe this is a powerful step forward in our work toward building and developing strong customer relationships in chat-based messaging and payment solutions for global enterprises and small organizations seeking a stronger digital engagement presence.
According to us, you can use a Market Guide to understand how the status of an emerging market aligns to your future plans. In addition, since Gartner has published over 100 Market Guide research notes, IT and strategic leaders and investors can gain a broad view of many markets, including mature and smaller markets, in an easy-to-read format.
According to this report, “CPaaS is a fragmented, emerging market, and Gartner expects new entrants to emerge, with many large telcos evaluating the landscape… CPaaS business adoption remains robust as software engineering leaders seek to deepen digital engagement with customers and stakeholders on a variety of use cases.”
Gartner Market Guide for Communications Platform as a Service, Lisa Unden-Farboud, Brian Doherty, Daniel O’Connell, 27 September 2021
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