If you’re looking to do 2-way SMS you need a short code. Another name for short codes and long codes is two way numbers, because they allow people to reply to your SMS messages, this is known as 2-way messaging. But what is the difference between a short code and a long code?
The answer lies in its name. A short code is a memorable number between 3 and 7 digits in length, which your customers, suppliers or employees can use to reply to your messages. They are ideal for marketing campaigns and promotions when you want people to easily remember your number or if you want to encourage conversations between you and your audience.
Short codes are country specific and can’t be used if you want to receive replies from international destinations. Short codes work across all major mobile operators. Mobile users receiving or sending messages to short codes are not charged any additional fees.
You can use two-way messages and short codes for:
Music Ink: We are rewarding your loyalty with 20% off your next purchase at our store. Reply "REWARD ME" to 33789.
WIN an island getaway with Tropicano sun cream! To enter just SMS 34579 with the name of the new sun cream on promotion.
Short code campaigns
What is the name of the new perfume @Luxury Brands? Send the answer to 376580 to enter to WIN a bottle!