Redwood City, CA - Clickatell, the global leader in mobile communications specializing in Personal Priority Messaging, announced today that it has received the Most Innovative Enterprise Access Provider award for its industry-leading messaging solutions at the 2011 Mobile Remittance Summit, West Africa. Hosted by Mobile Money Africa, a top mobile and finance news portal, the conference was introduced to address issues, strategies and opportunities in the money remittance business.

Clickatell was awarded Most Innovative Enterprise Access Provider for their excellence in providing services that improve access to formal financial services. The company was honored for their success in providing financial access to millions of unbanked through commercial partnerships and alliances with micro finance banks in West Africa.

"Mobile is the new medium of choice when it comes to consumer engagement and Clickatell is proud to be a global leader in business-to-consumer mobile enablement," said Pieter de Villiers, CEO of Clickatell. "Clickatell pioneered Personal Priority Messaging to help companies and consumers benefit from high-value, 'just in time' messaging and it has had a material impact in how companies serve customers, manage identity, distribute offers and share information to their customers. With more than 5 Billion mobile phone users globally, we predict that 80% of Fortune 500 companies will have a mobile strategy by 2015, with the SMB segment to follow. Clickatell looks forward to providing the solution to enable these large and small businesses alike."

Personalized Priority Messaging is helping companies and consumers all over the world to benefit from high-value, contextually-relevant, time-sensitive notifications and alerts that have unmatched rates of receipt, readership, recall and response. Clickatell's SMS Gateway allows any business to connect employees, suppliers and customers anywhere, with any message, across almost any device. Clickatell's high-powered platform ensures reliable delivery of all messages, and its global coverage means that customers can reach 869 mobile networks in over 223 countries and territories.

"Clickatell is the undisputed leader in providing access to messaging solutions and the company's innovation in mobile messaging technology continues to garner attention as it extends it's footprint across Africa with leading technology and finance companies," said Emmanuel Okoegwale, the organizer of the regional award. "The reliance on Clickatell's seamless delivery of individualized messaging and vast coverage reach sets it apart among mobile communication providers."

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