20 January 2010

Clickatell appoints Len Pienaar - former First National Bank CEO of mCommerce - to its executive team

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Clickatell appoints Len Pienaar

Redwood City, CA and Cape Town, South Africa - Clickatell, one of the world's leading innovators in mobile messaging and value-added mobile services, announced today that Len Pienaar, former FNB CEO of the M-Commerce Division, will join Clickatell's executive team as part of its ongoing commitment to deliver financial services to the mobile phone. Pienaar brings 12+ years of operational and business development experience in mobile banking, payment and transaction services.

"The world is at a critical turning point with people creating unprecedented demand for 'anytime, anywhere' convenience of mobile services. With more than a decade of experience, Clickatell has proven its ability to quickly enable businesses to reach customers whether they're around the block or around the world. Ubiquity, ease of use and fingertip access is the foundation in providing mobile banking and other financial services to the un- and under-banked," said Pieter de Villiers, Clickatell CEO. "With Len's experience at MTN, CellC and FNB, we will rely on his leadership and expertise as we advance the use of mobile phones in financial services deployments in Africa and other parts of the world. Len is a well-known industry veteran with an impressive track record and we are proud to have him at Clickatell."

Mr. Pienaar joined FNB, the fourth largest bank in Africa in 2004, where he led the strategy and deployment of several 'world first' mobile banking services and garnered numerous local and international awards for FNB, most recently the coveted Celent Model Bank Award for its mobile banking initiatives. All from their mobile phone, FNB customers can check account balances, get account mini statements, transfer money between FNB accounts, make 3rd party payments, purchase mobile prepaid airtime for themselves or someone else, purchase prepaid electricity, pay traffic fines, make 'Cell Pay Point' purchases online, and even buy Lotto tickets and take full advantage of the 2010 World Cup Soccer.

"I am looking forward to becoming a 'provider' to help companies realize the vast potential of a mobile strategy. The successes we are seeing with mobile financial services in Africa are a good indicator of the impact mobile phones can have," commented Pienaar. "Specifically, what excites me most is the opportunity to help deploy mobile services across a myriad of markets and regions. Clickatell's deep financial services experience, combined with a large geographical footprint, positions them well to advance the mobile financial services marketplace, specifically in the United States, where banks are just starting to look at mass mobile banking services. Clickatell is fast emerging as a worldwide leader, trusted by operators and banks alike, and I am looking forward to working with Clickatell's customers and its team of mobile experts."

About Clickatell

We create a better world through technology, making commerce in chat accessible for everyone, everywhere. Consumers can now connect with brands to find goods and services, make purchases, track orders, and resolve issues with a simple text or chat. No need for cash, phone calls, in-person interactions, or apps. Founded in 2000 with now over 10,000 customers, Clickatell is powering the digital commerce transformation. Clickatell is headquartered in Silicon Valley, CA and has offices in Canada, South Africa, and Nigeria (www.clickatell.com).

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