• "Overall Excellence" demonstrating excellence in evangelism, leadership, advocacy, public interest
  • "Best Mobile Campaign by Channel & Region" for its work with the US State Department, sending President Obama's SMS speech excerpts to Middle East and African regions

Redwood City, CA -- The Mobile Marketing Association (MMA) announced its MMA Award 2009 finalists yesterday, recognizing those companies who have demonstrated unparalleled expertise and a commitment to advancing the use of the mobile channel. Clickatell has been honored with two finalist spots: "Overall Excellence" and "Best Mobile Campaign by Channel & Region" highlighting its work with the US State Department and its successful mobile campaign sending "live" text messages to global citizens during President Obama's Cairo and Ghana speeches earlier this year.

"Clickatell's innovation and execution in the campaign they submitted demonstrates how companies can derive great benefit by taking advantage of the skyrocketing mobile messaging market. Truly impressive innovations in the mobile marketplace today impact many industries, ranging from healthcare to government to financial services - and the Global Mobile Marketing Awards recognize the leaders and their outstanding campaigns making a difference for us all," said Mike Wehrs, president and CEO of the MMA. "We're pleased to recognize Clickatell twice as finalist, and look forward to watching their progress in the mobile industry."

The MMA received hundreds of submissions in 12 categories from companies across the globe. Finalists were selected by the MMA Awards Selection Committee, comprised of global industry leaders from wireless carriers, technology and content providers, agencies, and industry publications. Clickatell was recognized for "Overall Excellence," which will be awarded to the company who has demonstrated excellence in all of the following areas: evangelism, leadership, advocacy, and public interest.

Clickatell was also recognized for "Best Mobile Campaign by Channel & Region," for its work with the US State Department in implementing two distinct mobile campaigns to deliver SMS excerpts to people around the globe during the Cairo and Ghana historic speeches given by President Obama. Creating an industry first "Mobile Town Hall Without Borders," this mobile text campaign reached the masses of people who might not traditionally have a "voice" during these events. To view a video of the White House administration talking about the success of the Ghana event, go to: White House Press Briefing 7/15/09/. Actual SMS responses from the speeches can still be viewed on Ghana SMS Map.

"We strive to help make our customers more relevant, and we're proud to be recognized for our efforts over the past 9 years," said Pieter de Villiers, Clickatell CEO. "With 4 billion+ people having mobile phones and SMS access, mobile messaging continues to be more ubiquitous than all the email and social media communications combined. If you are looking to reach people where they are, on any device, regardless of the social community they belong to, then SMS provides a very compelling solution and now is the time to get your mobile messaging strategy in place. More and more companies recognize that reaching people in real time on their mobile is the best communications tool available today, and Clickatell is honored to serve more than 10,000 large and small businesses globally."

The Mobile Marketing Association is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over 40 countries around the globe, include all members of the mobile media ecosystem. For more information, please visit www.mmaglobal.com.

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