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Her nearly 30 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 17 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies."}]},{"type":"paragraph","children":[{"type":"span","value":"Nicole Murgia is a researcher serving digital business strategy professionals. Her research focuses on the impact of technology and shifting consumer behaviors on the financial services industry. In her role, Nicole collaborates on research that guides leaders in banking, insurance, and wealth management on how to best serve their customers in today’s digital world. 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