{"componentChunkName":"component---src-templates-help-center-subtopic-js","path":"/help-center/sms/10dlc-us-long-numbers/","result":{"data":{"allDatoCmsTemplateHelpCenter":{"nodes":[{"id":"DatoCmsTemplateHelpCenter-167412521","slug":"10dlc-messaging-best-practices/","indexable":true,"question":"10DLC messaging best practices to prevent being suspended or blocked.","body":{"blocks":[{"id":"167412923","model":{"apiKey":"table"}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"NOTE: This article is meant to help you follow the best practices for A2P messaging but doesn't constitute legal advice. All messaging traffic is required to comply with relevant laws and regulations, including, but not limited to, the Telephone Consumer Protection Act (TCPA). "}]},{"type":"paragraph","children":[{"type":"span","value":"The US carriers introduced substantial fines from the start of 2024 for non-compliant traffic that represents the most harmful violation to consumers, specifically (and not exclusively limited to):"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Phishing, smishing, and social engineering (targeting individuals in a way that manipulates them to reveal private information)."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Illegal content such as cannabis, illegal prescriptions, or other similar."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Violations of content related to SHAFT or other similar."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Any fines will be passed on to customers determined to be infringing."}]},{"type":"paragraph","children":[{"type":"span","value":"The following list includes best practices and guidelines for different A2P messaging use cases. "}]},{"item":"167412923","type":"block"}]}}},"faqTopic":{"id":"DatoCmsTaxonomyTopic-62253046","name":"SMS"},"faqSubtopic":{"id":"DatoCmsTaxonomyTopic-62121497","name":"10DLC: US Long numbers","seo":{"title":"10DLC: Understanding US 10-Digit Long Codes","description":"Learn about 10DLC (10-Digit Long Code) for US business SMS, including sender verification, spam reduction and enhanced customer experience. "}}},{"id":"DatoCmsTemplateHelpCenter-62305791","slug":"do-i-need-to-switch-if-using-long-number-already/","indexable":true,"question":"I am using a long number already. Do I still need to switch?","body":{"blocks":[{"id":"TLx9ac4WRmOfPR_hU6y8cg","model":{"apiKey":"image"}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"No, you can continue using your existing long number for A2P messaging once it is registered with the central Campaign Registry for 10DLC. If you already use a Clickatell-allocated long number, we will reach out to you with the next steps to register your number for 10DLC messaging."}]},{"item":"TLx9ac4WRmOfPR_hU6y8cg","type":"block"},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Also see:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://www.clickatell.com/help-center/sms/10dlc-us-long-numbers/1-what-is-10dlc/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"What is 10DLC?"}]}]}]}]}]}}},"faqTopic":{"id":"DatoCmsTaxonomyTopic-62253046","name":"SMS"},"faqSubtopic":{"id":"DatoCmsTaxonomyTopic-62121497","name":"10DLC: US Long numbers","seo":{"title":"10DLC: Understanding US 10-Digit Long Codes","description":"Learn about 10DLC (10-Digit Long Code) for US business SMS, including sender verification, spam reduction and enhanced customer experience. "}}},{"id":"DatoCmsTemplateHelpCenter-62305814","slug":"do-10dlc-regulations-apply-if-short-code/","indexable":true,"question":"I am using a short code to deliver messages. Do the 10DLC regulations apply to me?","body":{"blocks":[{"id":"VT507NbTQwiz-JL1q5ScKQ","model":{"apiKey":"image"}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"url":"https://www.clickatell.com/help-center/sms/10dlc-us-long-numbers/1-what-is-10dlc/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"10DLC "}]},{"type":"span","value":"regulations only apply to long numbers in the US. If you use a US short code to deliver messages, these regulations do not apply to you. The US short codes programs will continue to be governed by the industry best practices and guidelines as per "},{"url":"https://api.ctia.org/wp-content/uploads/2019/07/190719-CTIA-Messaging-Principles-and-Best-Practices-FINAL.pdf","meta":[{"id":"rel","value":"noopener"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"CTIA"}]},{"type":"span","value":"."}]},{"item":"VT507NbTQwiz-JL1q5ScKQ","type":"block"},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Also see:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://www.clickatell.com/help-center/sms/10dlc-us-long-numbers/1-what-is-10dlc/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"What is 10DLC?"}]}]}]}]}]}}},"faqTopic":{"id":"DatoCmsTaxonomyTopic-62253046","name":"SMS"},"faqSubtopic":{"id":"DatoCmsTaxonomyTopic-62121497","name":"10DLC: US Long numbers","seo":{"title":"10DLC: Understanding US 10-Digit Long Codes","description":"Learn about 10DLC (10-Digit Long Code) for US business SMS, including sender verification, spam reduction and enhanced customer experience. "}}},{"id":"DatoCmsTemplateHelpCenter-62305873","slug":"messaging-throughput-limits-10dlc-campaigns/","indexable":true,"question":"What are the messaging throughput limits for 10DLC Campaigns?","body":{"blocks":[{"id":"aFGgMI0TRDC1tuTyFaxHKA","model":{"apiKey":"image"}},{"id":"122152135","model":{"apiKey":"table"}},{"id":"122152136","model":{"apiKey":"table"}},{"id":"BhDhNTR-S5-1w5wC_vL04w","model":{"apiKey":"image"}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"For registered US long numbers, throughput and volume limits are determined based on who is sending the message (the Brand) and what is being sent (the Use Case and Vertical), not on the number of long numbers associated with the Campaign. "}]},{"type":"paragraph","children":[{"type":"span","value":"Most frequently supplied limits for average "},{"url":"https://www.clickatell.com/help-center/sms/10dlc-us-long-numbers/1-what-is-10dlc/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"10DLC "}]},{"type":"span","value":"campaigns:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"AT&T: 240 messages per minute (TPM)"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"T-Mobile: 2000 messages per day per 10DLC brand"}]}]}]},{"item":"aFGgMI0TRDC1tuTyFaxHKA","type":"block"},{"type":"paragraph","children":[{"type":"span","value":""}]},{"type":"heading","level":3,"children":[{"type":"span","value":"AT&T"}]},{"type":"paragraph","children":[{"type":"span","value":"AT&T allocates throughput on a text-per-minute basis per the following table. Generally, if the throughput is exceeded, messages will be rejected and could still be billable. "}]},{"item":"122152135","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"*TPM - Text Per Minute "}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"heading","level":3,"children":[{"type":"span","value":"T-Mobile"}]},{"type":"paragraph","children":[{"type":"span","value":"T-Mobile sets a daily messaging limit at the Brand (i.e., business) level, meaning you can only send messages up to the daily allotted amount. To clarify, if your Brand has multiple campaigns, they will all share this daily message allotment. Once the limit has been reached, delivery for additional messages will be rejected and could still be billable. "}]},{"type":"paragraph","children":[{"type":"span","value":"See the below chart for a breakdown."}]},{"item":"122152136","type":"block"},{"item":"BhDhNTR-S5-1w5wC_vL04w","type":"block"},{"type":"paragraph","children":[{"type":"span","value":""}]},{"type":"heading","level":3,"children":[{"type":"span","value":"How can I find out my Brand/Campaign limits?"}]},{"type":"paragraph","children":[{"type":"span","value":"Currently, your Brand/Campaign’s volume limits are not visible in the Clickatell Portal. However, a request can be sent to our support team requesting the 10DLC volume limits. Expect a turnaround time of a few days depending on available capacity. "}]},{"type":"paragraph","children":[{"type":"span","value":"Unregistered US Long numbers have limits enforced by Clickatell. At the time of writing, the daily limits are 5,000 messages per day and 20,000 per month."}]}]}}},"faqTopic":{"id":"DatoCmsTaxonomyTopic-62253046","name":"SMS"},"faqSubtopic":{"id":"DatoCmsTaxonomyTopic-62121497","name":"10DLC: US Long numbers","seo":{"title":"10DLC: Understanding US 10-Digit Long Codes","description":"Learn about 10DLC (10-Digit Long Code) for US business SMS, including sender verification, spam reduction and enhanced customer experience. "}}},{"id":"DatoCmsTemplateHelpCenter-62253100","slug":"what-is-10dlc","indexable":true,"question":"What is 10DLC?","body":{"blocks":[{"id":"bw6XhyrJRxSrACTanNlKZw","model":{"apiKey":"image"}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"10DLC (10-Digit Long Code) is an A2P (application-to-person) messaging service for businesses in North America. It uses standard 10-digit phone numbers (including area code) designed to improve the delivery of application-to-person messages, offering a more reliable and sanctioned channel for business-to-consumer communication via long codes."}]},{"type":"paragraph","children":[{"type":"span","value":"10DLC registration "},{"type":"span","marks":["strong"],"value":"applies to all businesses that use US long numbers "},{"type":"span","value":"to send and receive messages."}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell can assist you in gathering the required registration information for your application and submitting it to the Campaign Registry for carrier approval. Note that Campaign Registry guidelines require users to follow industry best practices according to the "},{"url":"https://api.ctia.org/wp-content/uploads/2019/07/190719-CTIA-Messaging-Principles-and-Best-Practices-FINAL.pdf","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"CTIA"}]},{"type":"span","value":"."}]},{"item":"bw6XhyrJRxSrACTanNlKZw","type":"block"},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"For more information, also see:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://www.clickatell.com/help-center/sms/10dlc-us-long-numbers/10dlc-messaging-best-practices-to-prevent-being-suspended-or-blocked/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"10DLC messaging best practices to prevent being suspended or blocked."}]}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://www.clickatell.com/help-center/sms/10dlc-us-long-numbers/11-what-are-the-messaging-throughput-limits-for-10dlc-campaigns/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"What are the message throughput limits for 10DLC Campaigns?"}]}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://www.clickatell.com/help-center/sms/10dlc-us-long-numbers/what-is-the-campaign-registry/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"What is the Campaign Registry?"}]}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://www.clickatell.com/help-center/sms/10dlc-us-long-numbers/4-why-is-10dlc-being-introduced/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Why was 10DLC introduced?"}]}]}]}]}]}}},"faqTopic":{"id":"DatoCmsTaxonomyTopic-62253046","name":"SMS"},"faqSubtopic":{"id":"DatoCmsTaxonomyTopic-62121497","name":"10DLC: US Long numbers","seo":{"title":"10DLC: Understanding US 10-Digit Long Codes","description":"Learn about 10DLC (10-Digit Long Code) for US business SMS, including sender verification, spam reduction and enhanced customer experience. "}}},{"id":"DatoCmsTemplateHelpCenter-62305825","slug":"what-is-the-campaign-registry","indexable":true,"question":"What is the Campaign Registry?","body":{"blocks":[{"id":"cusnoEiNSraB448Sa7ClzA","model":{"apiKey":"image"}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"The "},{"url":"https://www.campaignregistry.com/","meta":[{"id":"rel","value":"noopener"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Campaign Registry"}]},{"type":"span","value":" is a central information hub for A2P campaign registrations that are reviewed and approved by the major US carrier networks. As a 10DLC Service Provider, Clickatell will work with you to submit 10DLC SMS Campaigns on behalf of your Brand and activate the Campaigns to be able to send messages to end-users."}]},{"item":"cusnoEiNSraB448Sa7ClzA","type":"block"},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Also see:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://www.clickatell.com/help-center/sms/10dlc-us-long-numbers/1-what-is-10dlc/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"What is 10DLC?"}]}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://www.clickatell.com/help-center/sms/10dlc-us-long-numbers/4-why-is-10dlc-being-introduced/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Why was 10DLC introduced?"}]},{"type":"span","value":" "}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://www.clickatell.com/help-center/sms/10dlc-us-long-numbers/10dlc-messaging-best-practices-to-prevent-being-suspended-or-blocked/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"10DLC messaging best practices to prevent being suspended or blocked."}]}]}]}]}]}}},"faqTopic":{"id":"DatoCmsTaxonomyTopic-62253046","name":"SMS"},"faqSubtopic":{"id":"DatoCmsTaxonomyTopic-62121497","name":"10DLC: US Long numbers","seo":{"title":"10DLC: Understanding US 10-Digit Long Codes","description":"Learn about 10DLC (10-Digit Long Code) for US business SMS, including sender verification, spam reduction and enhanced customer experience. "}}},{"id":"DatoCmsTemplateHelpCenter-113083281","slug":"cannot-purchase-us-2-way-sms-developer-central/","indexable":true,"question":"Why can’t I purchase a new US 2-way SMS package on my Developer Central account?","body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"The sale of new US 2-way SMS packages is no longer supported due to regulatory changes in the US. All the major US carrier networks now support A2P (application-to-person) "},{"url":"https://www.clickatell.com/help-center/sms/10dlc-us-long-numbers/1-what-is-10dlc/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"10DLC"}]},{"type":"span","value":" (10-Digit Long Code) messaging."}]},{"type":"paragraph","children":[{"type":"span","value":"All businesses using SMS text messaging to communicate with their US customers should be using or switching to "},{"url":"https://www.clickatell.com/help-center/sms/10dlc-us-long-numbers/1-what-is-10dlc/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"10DLC"}]},{"type":"span","value":". This SMS solution is aimed at helping protect those on the receiving end of business text messaging by verifying the senders, providing a better and more secure customer experience while minimizing the risk of spam messages."}]},{"type":"paragraph","children":[{"url":"https://www.clickatell.com/clickatell-platform/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell's Chat Commerce Platform"}]},{"type":"span","value":" is the follow-up platform to Developer Central, providing the same SMS messaging services you are used to and new multi-channel messaging services utilizing One API (SMS and WhatsApp). "}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell can assist you in purchasing US long numbers, registering your brand, adding messaging campaigns, and provisioning for 10DLC. "}]},{"type":"paragraph","children":[{"type":"span","value":"Feel free to contact our "},{"url":"https://www.clickatell.com/contact-support/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Support team"}]},{"type":"span","value":" with your questions."}]},{"type":"paragraph","children":[{"type":"span","value":"We also have other platform "},{"url":"https://www.clickatell.com/clickatell-platform/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"packages "}]},{"type":"span","value":"available, which include additional features such as chatbots and live agent messaging to take your messaging and customer service to the next level. Reach out to our "},{"url":"https://www.clickatell.com/contact/contact-sales/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Sales Team"}]},{"type":"span","value":" to find out more! "}]}]}}},"faqTopic":{"id":"DatoCmsTaxonomyTopic-62253046","name":"SMS"},"faqSubtopic":{"id":"DatoCmsTaxonomyTopic-62121497","name":"10DLC: US Long numbers","seo":{"title":"10DLC: Understanding US 10-Digit Long Codes","description":"Learn about 10DLC (10-Digit Long Code) for US business SMS, including sender verification, spam reduction and enhanced customer experience. "}}},{"id":"DatoCmsTemplateHelpCenter-62305819","slug":"why-10dlc/","indexable":true,"question":"Why was 10DLC introduced?","body":{"blocks":[{"id":"SBJsH9tgTGqgjIe-VXBlbg","model":{"apiKey":"image"}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Major carrier networks in the US like AT&T, T-Mobile, and Verizon moved away from unsanctioned long codes and launched 10DLC as a sanctioned A2P messaging service. The sanctioned environment offers reliable A2P messaging with throughput levels suitable for large SMS campaigns and business requirements. 10DLC is only used in the US, supports both transactional and promotional messaging, and can include any US area code."}]},{"type":"paragraph","children":[{"type":"span","value":"This change will also improve deliverability as 10DLC allows for higher messaging throughput than P2P (person-to-person) long code traffic."}]},{"type":"paragraph","children":[{"type":"span","value":""}]},{"item":"SBJsH9tgTGqgjIe-VXBlbg","type":"block"},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"For more information, also see:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://www.clickatell.com/help-center/sms/10dlc-us-long-numbers/1-what-is-10dlc/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"What is 10DLC?"}]}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://www.clickatell.com/help-center/sms/10dlc-us-long-numbers/10dlc-messaging-best-practices-to-prevent-being-suspended-or-blocked/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"10DLC messaging best practices to prevent being suspended or blocked."}]}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://www.clickatell.com/help-center/sms/10dlc-us-long-numbers/11-what-are-the-messaging-throughput-limits-for-10dlc-campaigns/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"What are the message throughput limits for 10DLC Campaigns?"}]}]}]}]}]}}},"faqTopic":{"id":"DatoCmsTaxonomyTopic-62253046","name":"SMS"},"faqSubtopic":{"id":"DatoCmsTaxonomyTopic-62121497","name":"10DLC: US Long numbers","seo":{"title":"10DLC: Understanding US 10-Digit Long Codes","description":"Learn about 10DLC (10-Digit Long Code) for US business SMS, including sender verification, spam reduction and enhanced customer experience. 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