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With over two billion active users, WhatsApp is one of the few apps to\nbe downloaded over five billion times. The WhatsApp Business Platform supports\npopular WhatsApp features along with additional capabilities which allow it to\nbe deployed either on-premise or in the cloud, to reliably interact with other\ncommunication and business systems, as well as scale to support the needs of\nlarger brands."}]},{"type":"paragraph","children":[{"type":"span","value":"In this comprehensive guide, we will delve into the use of WhatsApp for business,\nexploring its benefits, key features, the setup process, effective usage tips, how\nto grow your customer base, selling strategies, growth insights, success stories,\nand integration options. Whether you’re a mid-market business or an international\nenterprise, this guide is your key to unlocking the potential of WhatsApp for\nbusiness success."}]}]}},"links":[],"blocks":[]},"formHeading":"Register for eBook","hubspotFormId":"a3336890-5f9b-44a2-b218-02edc239b951","ebook":null,"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1700831600-whatsapp-business-platform-guide_webbanner_1110x580.png?auto=format&w=1110","srcSet":"https://www.datocms-assets.com/54467/1700831600-whatsapp-business-platform-guide_webbanner_1110x580.png?auto=format&dpr=0.26&w=1110 278w,\nhttps://www.datocms-assets.com/54467/1700831600-whatsapp-business-platform-guide_webbanner_1110x580.png?auto=format&dpr=0.5&w=1110 555w,\nhttps://www.datocms-assets.com/54467/1700831600-whatsapp-business-platform-guide_webbanner_1110x580.png?auto=format&w=1110 1110w","sizes":"(min-width: 1110px) 1110px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoLDhgVFRkXDhoaEhUYFx8lGBYVIhUdKysjGh0oHSEWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7Oy8vOy8vLzs7LzsvOy8vNS8vLy8vLy8vOzsvLy8vLy8vLy8vLy81Ly8vNS8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgADB//EACEQAAEDAwQDAAAAAAAAAAAAAAIAAQQDBQYSIUFRERMi/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwQC/8QAGhEAAgMBAQAAAAAAAAAAAAAAAQIAAzERBP/aAAwDAQACEQMRAD8AIWuwx2jEwvwlmZY45XbS78rQ8ajhUjlq32SXkQ+jIGYH8fSrroIGwLiqnJbXx+jGoCTOojNYGqW4HLpRC1bd2aX0DmT/2Q=="},"width":1110,"height":580},"url":"https://www.datocms-assets.com/54467/1700831600-whatsapp-business-platform-guide_webbanner_1110x580.png?auto=format","title":null,"width":1110,"height":580,"fluid":{"base64":"data:image/png;base64,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"}},"meta":{"updatedAt":"2023-11-28T13:35:42.335+00:00","firstPublishedAt":"2023-11-28T12:44:31.435+00:00"},"ad":null}]},"datoCmsComponentConversionPanel":{"id":"DatoCmsComponentConversionPanel-117691721","model":{"apiKey":"component_conversion_panel"},"newDesign":true,"background":"dark","eyebrow":"","heading":"Step into the future of business messaging. 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