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customer relationships.  "}]},{"type":"paragraph","children":[{"type":"span","value":"Download this on-demand webinar to find out how to optimize your loyalty programs through Mobile Messaging! In the webinar, we delve into the dynamic world of loyalty strategies and discover how leveraging Mobile Messaging, like WhatsApp, Apple Business Chat, and SMS, can increase brand affinity, foster loyalty, and consistently drive repeat business. "}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Highlights of the webinar include:"},{"type":"span","value":" "}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Exploring the current loyalty landscape and identifying challenges faced by brands. "}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Unveiling key elements crucial for a successful loyalty program. "}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Understanding why WhatsApp stands out as the optimal channel for loyalty initiatives. "}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Realizing the power of WhatsApp through inspiring customer success stories. "}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Watch the webinar now for an insightful session that will empower you to harness the true potential of Mobile Messaging in elevating your loyalty program to great heights!  "}]},{"type":"paragraph","children":[{"type":"span","value":""}]},{"type":"heading","level":5,"children":[{"type":"span","marks":["strong"],"value":"More About the Speakers"},{"type":"span","value":" "}]},{"item":"EzCiyOb7QXy4DfjZ9tHH_w","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Amanda Cromhout is the CEO and Founder of Truth - a global consultancy based in Cape Town. She is the Academic Director of Truth’s international loyalty training academy and has recently been recognized as International Loyalty Personality of the Year – 2023 at The International Loyalty Awards. Amanda is the author of a compelling business read called Blind Loyalty – 101 loyalty concepts radically simplified. She is a judge on the Asia-Pacific Loyalty Awards, The International Loyalty Awards, and the Founder and Judging Chair of The South African Loyalty Awards.  "}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":""}]},{"item":"KFM_U8qFQeWbX4Qj3TlUZQ","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"With over two decades of experience in commercial strategy and business development at Fortune 50 and high-growth innovative technology and communications companies, Werner is responsible for executing Clickatell’s global business growth strategy. Werner has a proven track record of successfully developing innovative information technology and communications companies throughout Europe, Middle East, and Africa. Most recently, he was Chief Sales Officer at BCX, Africa’s premier ICT solutions and service provider, and helped build Mediamark’s operations as Managing Director. ​ "}]},{"type":"paragraph","children":[{"type":"span","value":"  "}]},{"item":"QhhVPEsERoOLB2gu0-9pkA","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Brett White is a seasoned product executive and payments expert, currently serving as VP of Product Payments at Clickatell. Before Clickatell, Brett served as CEO at Zapper, where he combined his business acumen with technical know-how, design, and software development to spearhead the development of Zapper’s mobile apps and API platform which facilitates easy integration for third parties. Brett also worked on strategies to promote interoperability for QR code payments to become ubiquitous in South Africa. ​ \n "}]},{"type":"paragraph","children":[{"type":"span","value":"  "}]},{"item":"EQhmBZhjSeG0z27b-388jw","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Jennifer Shambroom is a SaaS and Mobile Marketing leader, author and three time CMO directly focused on achieving high growth rates within start-up, turnaround, and rapid growth environments. Jennifer’s marketing leadership has contributed to ten funding events, the sale of five software companies, and the acquisition of several more. Named Executive of the Year, Marketing Executive of the Year, Shortlist for Most Innovative Woman in Marketing, Advertising and Public Relations, 50 Women to Know in Martech, and Mobile Women to Watch."}]}]}}},"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1741772421-loyalty-webinar_2023_webpage-banner.png?auto=format&w=1110","srcSet":"https://www.datocms-assets.com/54467/1741772421-loyalty-webinar_2023_webpage-banner.png?auto=format&dpr=0.26&w=1110 278w,\nhttps://www.datocms-assets.com/54467/1741772421-loyalty-webinar_2023_webpage-banner.png?auto=format&dpr=0.5&w=1110 555w,\nhttps://www.datocms-assets.com/54467/1741772421-loyalty-webinar_2023_webpage-banner.png?auto=format&w=1110 1110w","sizes":"(min-width: 1110px) 1110px, 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2021 featured a lineup of visionary speakers, including industry leaders at IDC, WhatsApp, and CWG PLC discussing how to turn conversations into commerce and share strategies for businesses planning to grow revenue streams through chat. "}]},{"type":"paragraph","children":[{"type":"span","value":"Jon Tullett, Senior Research Manager, Cloud / IT Services at IDC South Africa and Sub-Saharan Africa shares insights on customer transformation and how African commerce will shape the next generation of business leaders. "}]},{"type":"paragraph","children":[{"type":"span","value":"Following his presentation, Jon joins Pieter de Villiers, Co-Founder and CEO at Clickatell, and guest speakers Daniela Birnbaum, Channel Partner Manager at WhatsApp EMEA, and Austin Okere, Founder of CWG PLC and Ausso Leadership Academy, for a discussion moderated by Hannes van Rensburg, Chief Commercial Officer at Clickatell, on strategies for opening new revenue channels to help local economies grow and enable financial inclusion through commerce in chat."}]},{"type":"paragraph","children":[{"type":"span","value":"Watch the event on-demand today and "},{"url":"https://www.clickatell.com/contact/contact-sales/","type":"link","children":[{"type":"span","marks":["underline"],"value":"contact us"}]},{"type":"span","value":" to start leveraging Chat Commerce in your business."}]},{"type":"paragraph","children":[{"type":"span","value":""}]},{"item":"83998316","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Pieter de Villiers, with over 21 years of experience, has successfully led his team to grow a multimillion-dollar profitable business operating on multiple continents. Since its launch, Clickatell boasts one of the first and largest messaging-as-a-service footprints globally and more recently was the first to launch Chat Commerce in the world’s largest chat platform.  "}]},{"item":"83996574","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Hannes Van Rensburg is a financial services industry veteran. He founded Fundamo, one of the first mobile payment companies, which was later purchased by Visa, where he served as a Senior Vice President. At Clickatell, he’s helping to bring chat banking to the United States. "}]},{"item":"83996575","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Samson Isa is responsible for managing Clickatell’s operations in Nigeria, including the rest of West Africa. Samson has a proven track record of building and retaining highly motivated sales and marketing teams. He has strong analytical and execution capabilities and has in-depth experience in management, spanning commercials and technology.   "}]},{"item":"83996576","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Jon Tullett is the lead research analyst for all services and cloud related research engagements within the Sub-Saharan Africa region. Jon advises Global, Regional and Local organizations on their Go-To Market approach, Strategic alignment to the market and on evolving business models.  "}]},{"item":"83996577","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Daniela Birnbaum is a Channel Partner Manager in the EMEA WhatsApp Partnerships team based out of London. Her role is to partner with the strategic WhatsApp Business Solutions Provers in EMEA to support their clients in their digital innovation journey by making the most out of the WhatsApp Business Platform.  "}]},{"item":"83996578","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Austin Okere, the Founder of CWG PLC, is currently an Entrepreneur-in-Residence at Columbia Business School, New York. Austin has served as a Consultant to the Sustainable Development Goals, African Center (SDGAC) in Rwanda and has recently been appointed to the Board of Trustees of the Global Business Practices Council of the AACSB.  "}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}},"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1638958786-cit-2021-clickatellon-demand-webinarweb-banner.png?auto=format&w=1110","srcSet":"https://www.datocms-assets.com/54467/1638958786-cit-2021-clickatellon-demand-webinarweb-banner.png?auto=format&dpr=0.26&w=1110 278w,\nhttps://www.datocms-assets.com/54467/1638958786-cit-2021-clickatellon-demand-webinarweb-banner.png?auto=format&dpr=0.5&w=1110 555w,\nhttps://www.datocms-assets.com/54467/1638958786-cit-2021-clickatellon-demand-webinarweb-banner.png?auto=format&w=1110 1110w","sizes":"(min-width: 1110px) 1110px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIDwgLDQoLDhYQDg0VDhENHQsTFx4ZGBYfFhUaHysjHR0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHA0QHDsoFhw7LzsvLzsvOy8vOzsvLy8vLzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAABBAADB//EAB8QAAEDBAMBAAAAAAAAAAAAAAEAAwQREhRBBSExAv/EABcBAAMBAAAAAAAAAAAAAAAAAAIDBQH/xAAXEQADAQAAAAAAAAAAAAAAAAAAAiEB/9oADAMBAAIRAxEAPwDLC3LMcGif+nJQ4u2iTE93D0ieQeMKnSpIsEFdskxfFEc13D0og1abh//Z"},"width":1110,"height":580},"url":"https://www.datocms-assets.com/54467/1638958786-cit-2021-clickatellon-demand-webinarweb-banner.png?auto=format","width":1110,"height":580,"fluid":{"base64":"data:image/png;base64,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"}},"meta":{"updatedAt":"2023-02-09T18:28:56.428+00:00","firstPublishedAt":"2021-12-08T08:45:27.581+00:00"}},{"seo":{"title":"Drive Sales with Chat Payments & Transactions | Clickatell","description":"Gain customers & drive sales with Chat Commerce. 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living in a constantly shifting world, where chat is evolving ways we communicate with the brands we’ve grown to love. In this webinar, hear guest speaker Julie Ask, Vice President and Principal Analyst at Forrester, share research on how conversations in chat are shaping our daily lives and why it’s important for brands to deploy transactional digital channel strategies in chat. "}]},{"type":"paragraph","children":[{"type":"span","value":"Guest speaker Ben Laluc, Vice President, Product for Digital Commerce Solutions at Cybersource, and Jeppe Dorff, Chief Product and Technology Officer at Clickatell, join Julie and moderator Andreas Suma, Senior Vice President at Clickatell, to also inform how payments and chat make a perfect match. They share insights about their companies’ new partnership and new "},{"url":"https://www.clickatell.com/products/chat2pay/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Chat 2 Pay"}]},{"type":"span","value":" solution, a simple and comprehensive way for businesses to empower their customers to pay for products and services via chat messaging. Learn how simple and intuitive payments and transactions in chat are what today’s consumers with high expectations demand.  "}]},{"type":"paragraph","children":[{"type":"span","value":"Tune in and find out: "}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"How chat builds customer trust and relationships "}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"How chat supports customer service and prepurchase   "}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"How chat allows a more personalized shopping experience, including precise information to simplify shopping, tailor recommendations to a customer’s needs, respond quickly to customers, promote products, and advise consumers as appropriate."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Where "},{"url":"https://www.clickatell.com/products/chat2pay/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Chat 2 Pay"}]},{"type":"span","value":" can take your business and what you can expect as payments continue to evolve "}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"And so much more! "}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Watch this webinar today and "},{"url":"https://www.clickatell.com/contact/contact-sales/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener"}],"type":"link","children":[{"type":"span","value":"contact us"}]},{"type":"span","value":" to start leveraging Chat Commerce in your business."}]},{"type":"heading","level":6,"children":[{"type":"span","marks":["strong"],"value":"Speakers"}]},{"item":"69363303","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Jeppe Dorff, a native of Denmark, has a wealth of global perspective with a career spanning most continents and many individual mobile payments and banking deployments. Jeppe oversees the company’s global footprint by delivering its Chat Commerce Platform that enables customer experiences and commerce in chat to its customers."}]},{"item":"69363413","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Approaching 10 years in the payment industry, Ben Laluc has worked extensively with large and global merchants to develop successful digital and omni-commerce strategies. More recently, Ben and his team are focused on developing large scale digital payment acceptance solutions to address the needs of various customer segments from SMB to Enterprise."},{"type":"span","marks":["emphasis"],"value":" "}]},{"item":"69363415","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Julie Ask serves eBusiness and Channel Strategy Professionals. Her nearly 30 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 17 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies. "}]},{"type":"heading","level":6,"children":[{"type":"span","marks":["strong"],"value":"Moderator"}]},{"item":"69363417","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Andreas Suma is passionate about how technology and consumer behavior drive innovative customer experiences. He is instrumental in introducing new chat channels at Clickatell that change the way customers engage with brands. Having lived and worked in over 26 countries, today he focuses on core markets, including the US, Canada, Brazil, and Mexico, and works with large enterprises. "}]}]}}},"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1635784294-forrestercybersourceon-demand-webinarweb-banner3.jpg?auto=format&w=1110","srcSet":"https://www.datocms-assets.com/54467/1635784294-forrestercybersourceon-demand-webinarweb-banner3.jpg?auto=format&dpr=0.26&w=1110 278w,\nhttps://www.datocms-assets.com/54467/1635784294-forrestercybersourceon-demand-webinarweb-banner3.jpg?auto=format&dpr=0.5&w=1110 555w,\nhttps://www.datocms-assets.com/54467/1635784294-forrestercybersourceon-demand-webinarweb-banner3.jpg?auto=format&w=1110 1110w","sizes":"(min-width: 1110px) 1110px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoXDhUPDRUVDh0VFg0YFxUdGBYfFhUdKysjJh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHC8cIig7Lzs7Oy87Oy8vLzsvLy8vLy8vLy87NTsvLy8vLy8vLy8vNS81Ly8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAHAAIEBQb/xAAgEAABBAEEAwAAAAAAAAAAAAACAAEDBBEFEiIzBiEk/8QAFgEBAQEAAAAAAAAAAAAAAAAAAgMB/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAECEhP/2gAMAwEAAhEDEQA/AGSzc87mVPasfU3Jli5fIr5F2YUZ9XuEe55MqihB1QT69gTBmcmSQ5i1u4L+jST4ozdH/9k="},"width":1110,"height":580},"url":"https://www.datocms-assets.com/54467/1635784294-forrestercybersourceon-demand-webinarweb-banner3.jpg?auto=format","width":1110,"height":580,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoXDhUPDRUVDh0VFg0YFxUdGBYfFhUdKysjJh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHC8cIig7Lzs7Oy87Oy8vLzsvLy8vLy8vLy87NTsvLy8vLy8vLy8vNS81Ly8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAHAAIEBQb/xAAgEAABBAEEAwAAAAAAAAAAAAACAAEDBBEFEiIzBiEk/8QAFgEBAQEAAAAAAAAAAAAAAAAAAgMB/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAECEhP/2gAMAwEAAhEDEQA/AGSzc87mVPasfU3Jli5fIr5F2YUZ9XuEe55MqihB1QT69gTBmcmSQ5i1u4L+jST4ozdH/9k="}},"meta":{"updatedAt":"2023-04-19T14:20:31.570+01:00","firstPublishedAt":"2021-11-01T16:32:21.789+00:00"}},{"seo":{"title":"State of Billing & Payment Experiences | Clickatell","description":"Customers have expectations when it comes to interacting & transacting with a company. 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used to tap into Gen Y and Gen Z customers – and how catering to these younger audiences is priming future growth"}]}]}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Watch Now"}]},{"type":"paragraph","children":[{"url":"https://www.clickatell.com/contact/contact-sales/","type":"link","children":[{"type":"span","value":"Contact us"}]},{"type":"span","value":" today to learn more about how your business can benefit immediately from the power of Chat in digital commerce – Chat Commerce!"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"More About the Speakers"}]},{"type":"paragraph","children":[{"type":"span","value":"Julie Ask serves eBusiness & Channel Strategy Professionals. Her nearly 30 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 17 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies."}]},{"type":"paragraph","children":[{"type":"span","value":"Nicole Murgia is a researcher serving digital business strategy professionals. Her research focuses on the impact of technology and shifting consumer behaviors on the financial services industry. In her role, Nicole collaborates on research that guides leaders in banking, insurance, and wealth management on how to best serve their customers in today’s digital world. 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For C-level executives in large consumer-facing businesses, the stakes have never been higher! Buckle up as embracing these changes isn't only advantageous, it's imperative as brands fight for dominance on the digital battleground. "}]},{"type":"paragraph","children":[{"type":"span","value":"The convergence of Software as a Service (SaaS), advanced communications, eCommerce, and heightened customer expectations creates unprecedented opportunities and challenges. Here are four key trends that I believe will shape the industry in the coming year and strategies to navigate them effectively.  "}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"1. AI-Powered Personalization: The New Baseline"},{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"Artificial Intelligence and Machine Learning have evolved from niche technologies to fundamental components of customer engagement. Today's consumers expect interactions that are not only responsive but also predictive and tailored to their individual needs. "}]},{"type":"paragraph","children":[{"type":"span","value":"In the wake of the elections, there's a growing emphasis on domestic innovation in AI to maintain global competitiveness. This focus is likely to fuel advancements in Natural Language Processing (NLP) and conversational AI. Chatbots and virtual assistants are becoming more sophisticated, capable of understanding nuanced language and emotional cues. This allows large brands to move some of their first-line support back in-house where they have more control over the customer journey and brand experience while leveraging their customer data to execute on hyper-personalisation."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Action Point:"},{"type":"span","marks":["emphasis"],"value":" The imperative to invest in artificial intelligence and machine learning hasn’t diminished; if anything, it has only intensified. With the rapid pace of innovation in foundational models (like GPT-4 and other large language models), organizations must commit even more resources to keep up. "}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"2. Omnichannel Engagement: The Imperative of Chat Commerce"},{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"In today's digital environment, consumers spend more time on chat platforms than ever before—often surpassing traditional internet usage in many markets. In fact, according to a global consumer survey, smartphones are mostly used to chat and send messages. Messaging apps have become the epicenter of daily digital interaction, making them critical touchpoints for customer engagement. "}]},{"type":"paragraph","children":[{"type":"span","value":"This shift compels digital transformation leaders to incorporate chat commerce into their omnichannel engagement strategy. Customers now expect to interact with brands seamlessly through their preferred messaging apps, whether for customer service, product inquiries, or making purchases directly within the chat interface. "}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Action Point: "},{"type":"span","marks":["emphasis"],"value":"Expand your engagement strategy to prioritize chat commerce. Implement platforms that integrate messaging apps into your customer engagement ecosystem, ensuring consistent, personalized interactions across all channels. By meeting customers where they spend most of their digital time, businesses can enhance engagement, build loyalty, and drive conversions."},{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"3. Conversational AI Meets eCommerce: The Fusion of Engage and Transact"},{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"The boundary between conversation and commerce is disappearing. Customers now expect to discover, engage, and transact—all within a single conversational interface. "}]},{"type":"paragraph","children":[{"type":"span","value":"This trend is amplified by the growing comfort with AI-driven interactions and the convenience they offer. The integration of conversational AI with eCommerce platforms simplifies the purchasing process, making it more intuitive and efficient. "}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Action Point:"},{"type":"span","marks":["emphasis"],"value":" Forge partnerships with leading chat commerce and eCommerce platforms or develop in-house solutions to embed conversational AI into the shopping experience. Ensure your conversational interfaces are equipped to handle transactions securely, offering a seamless path from inquiry to purchase. "}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"4. Data Privacy and Ethical AI: Building Trust in a Skeptical World"},{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"In an era marked by misinformation, data breaches, and growing skepticism toward big tech, data privacy has moved to the forefront of consumer concerns. The new era of spectacular data breach incidents and the related financial and customer fall-out should compel all leaders to take existing regulations such as GDPR and CCPA standards seriously and become selective about technology partners and their commitment to data security. "}]},{"type":"paragraph","children":[{"type":"span","value":"In addition, ethical AI isn't just a regulatory box to check—it's a competitive differentiator. Customers are more likely to engage with brands they trust to handle their data responsibly and ethically. "}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Action Point:"},{"type":"span","marks":["emphasis"],"value":"  Conduct a thorough review of your data privacy policies and provider agreements to ensure they meet or exceed emerging regulations. Invest in transparent, explainable AI models and actively communicate your commitment to ethical practices. This builds trust and sets your brand apart in a crowded marketplace. "}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Conclusion: Shaping the Future Through Proactive Leadership"},{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"The rapid advancements in technology coupled with shifting political and social landscapes are redefining conversational commerce. Understanding these trends and proactive engagement with these technologies will position your company not just to leverage and navigate the future, but to shape it. "}]},{"type":"paragraph","children":[{"type":"span","value":"Embracing AI-powered personalization, committing to omnichannel excellence, integrating conversational AI with eCommerce, and prioritizing data privacy are not just strategic choices—they are foundational to sustained success. "}]}]}}}},{"seo":{"title":"Chat: A Powerful Channel for Engagement, Revenue, and Loyalty","description":"This article explores the rise of chat commerce, its key trends and drivers, and its impact on various industries for customer engagement, revenue, and loyalty.","twitterCard":null,"image":null},"internalName":"Chat: A Powerful Channel for Engagement, Revenue, and Loyalty","category":{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat 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constantly seek innovative ways to connect, interact, and transact with customers. One of the most promising channels due to adoption and convenience is chat messaging, and when businesses leverage platforms like "},{"url":"https://clickatell.com/whatsapp-business/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"WhatsApp"}]},{"type":"span","value":", iMessage, Facebook Messenger, Instagram, and WeChat, chat commerce emerges as a powerful tool forward-thinking brands use to drive engagement, revenue, and loyalty. This article explores the rise of chat commerce, its key trends and drivers, and its impact on various industries. "}]},{"item":"YwKxl8KZR1GpZdEWKF1jnA","type":"block"},{"type":"heading","level":4,"children":[{"type":"span","value":"The Rise of Chat Commerce "}]},{"type":"paragraph","children":[{"url":"https://clickatell.com/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Chat commerce"}]},{"type":"span","value":" makes chat the simplest, most convenient, and most effective way for customers to connect, interact, and transact with a business. Delivered via trusted, business-verified channels, businesses can facilitate innovative brand experiences through rich digital engagement across the customer journey. Messages to opted-in customers should be expected, timely, and relevant, with clear opt-out options. This both protects the user experience and drives business value through improved customer adoption and engagement."}]},{"item":"SJ3FEitaSBCMJJPc1aORGQ","type":"block"},{"type":"heading","level":4,"children":[{"type":"span","value":"Why Chat Commerce Works"}]},{"type":"paragraph","children":[{"type":"span","value":"Chat commerce addresses the gap between customer experience and customer expectations. It offers a combination of speed, convenience, consistency, and friendliness, all tied together by a critical element: the human touch. By leveraging chat commerce, businesses can create more personalized and satisfying customer experiences, leading to increased sales, stronger loyalty, and positive word-of-mouth. "}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Convenience:"},{"type":"span","value":" Customers use smartphones primarily for chatting and messaging and the apps they use are kept updated. "}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Reach and adoption:"},{"type":"span","value":" SMS can reach over 5 billion users, WhatsApp has 3 billion unique active users, there are 2 billion Apple devices that can send iMessages, 1.2 billion WeChat users, etc. "}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Seamless support:"},{"type":"span","value":" Businesses can deliver seamless customer support and engagement in chat that doesn’t rely on an app or a web session. "}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Operational efficiency:"},{"type":"span","value":" Understanding the context of a query through AI-assisted chatbots and live agents enables more informed customer interactions, increasing the efficiency of business processes. "}]}]}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Key Trends and Drivers "}]},{"type":"paragraph","children":[{"type":"span","value":""}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"💬 ❤️ Enhanced Customer Engagement:"},{"type":"span","value":" Chat commerce provides a direct and convenient way for customers to "},{"url":"https://www.clickatell.com/interact/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"interact"}]},{"type":"span","value":" with businesses. Whether it's asking about product availability, tracking orders, or seeking support, customers appreciate the immediacy and simplicity of chat interactions. This leads to increased customer loyalty and satisfaction. "}]},{"item":"IL7v8xSjSEmQ6Z07TS7Rrg","type":"block"},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"🔄 📲 Integration of Platforms:"},{"type":"span","value":" Messaging platforms "},{"url":"https://www.clickatell.com/integrations/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"integrated "}]},{"type":"span","value":"with business operations via open API standards enable personalized, contextually relevant messages as part of the customer journey, and assist in delivering better customer service. Examples include providing real-time customer support, order information updates, self-service changes to details, and even rich shopping and payment experiences, all facilitated through chat. Whatever services are currently offered via app or web can most likely also be offered in chat channels.  "}]},{"item":"IotK1ki-RtiBhP9NBrsG0w","type":"block"},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"✨ "},{"type":"span","value":"🧑"},{"type":"span","marks":["strong"],"value":"‍"},{"type":"span","value":"💻"},{"type":"span","marks":["strong"],"value":" AI-Assisted Customer Interactions:"},{"type":"span","value":" Modern "},{"url":"https://www.clickatell.com/products/artificial-intelligence/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"AI-assisted chatbots"}]},{"type":"span","value":" trained on business-specific information and how to handle specific tasks, help to resolve customer issues in real-time through self-service, where human agents can focus on more complex situations as they arise while also benefiting from AI assistance. This not only improves customer satisfaction but also reduces operational costs. "}]},{"item":"I5Ht23U9St2zMnv8NeIGQQ","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"🎯"},{"type":"span","marks":["strong"],"value":" "},{"type":"span","value":"🛒"},{"type":"span","marks":["strong"],"value":" Rich Shopping Experiences:"},{"type":"span","value":" Chat messaging allows businesses to create rich, personalized "},{"url":"https://www.clickatell.com/transact/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"shopping experiences"}]},{"type":"span","value":". By leveraging customer data, businesses can send tailored recommendations, promotions, and updates directly to customers' chat interfaces. This level of personalization fosters stronger customer relationships and drives higher conversion rates. The buying process can be simplified further with an integrated payment solution that allows customers to purchase in the chat thread. "}]},{"item":"Cv82sxP7R16ni5jpQu7AsQ","type":"block"},{"type":"heading","level":5,"children":[{"type":"span","value":"Chat Commerce by Geography "}]},{"type":"paragraph","children":[{"type":"span","value":"In the "},{"url":"https://www.businessofapps.com/data/most-popular-apps/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"top 10 most downloaded apps globally"}]},{"type":"span","value":", six are messaging platforms (and four are published by Meta). Below is a list of the top 10 most downloaded apps in 2023, with the number of downloads in millions."}]},{"item":"S-m3EpqvTYO61ik_R11phQ","type":"block"},{"item":"KH4ejDQET2aBqUfFXXJZSg","type":"block"},{"type":"paragraph","children":[{"type":"span","value":""}]},{"type":"paragraph","children":[{"type":"span","value":"Chat is clearly a global phenomenon, however, its use varies by region. "},{"type":"span","marks":["strong"],"value":"Instagram "},{"type":"span","value":"is the most downloaded app in India, but "},{"type":"span","marks":["strong"],"value":"WhatsApp "},{"type":"span","value":"is the dominant messaging platform in this region - a trend also seen in Latin America and parts of Africa. As of 2023, Nigeria saw approximately "},{"type":"span","marks":["strong"],"value":"95%"},{"type":"span","value":" of the country's digital population engaging with the "},{"type":"span","marks":["strong"],"value":"WhatsApp "},{"type":"span","value":"messaging platform monthly, while in South Africa, "},{"type":"span","marks":["strong"],"value":"94%"},{"type":"span","value":" of internet users were reported to be using WhatsApp every month. Brazil saw "},{"type":"span","marks":["strong"],"value":"93%"},{"type":"span","value":" of its internet users engaging with the platform. "}]},{"type":"paragraph","children":[{"type":"span","value":"The number of "},{"type":"span","marks":["strong"],"value":"WeChat"},{"type":"span","value":" active accounts has been increasing steadily, and at the end of June 2024, the Chinese multi-functional social media platform by Tencent had over 1.37 billion monthly active users, ranking it the sixth biggest messaging app globally. "}]},{"type":"paragraph","children":[{"type":"span","value":"The most used messenger app by brand in the United States, Australia, and the Philippines is "},{"type":"span","marks":["strong"],"value":"Facebook Messenger"},{"type":"span","value":", although downloads of the app have decreased across all regions. The USA is the third largest market for "},{"type":"span","marks":["strong"],"value":"WhatsApp "},{"type":"span","value":"after India and Brazil, yet has failed to unseat the popularity of "},{"type":"span","marks":["strong"],"value":"SMS "},{"type":"span","value":"messaging, particularly in the form of "},{"type":"span","marks":["strong"],"value":"iMessages "},{"type":"span","value":"sent between Apple devices, which are used by more than half the population of the country. "}]},{"item":"Eykc5QBNT9m-LeZGfqD7fA","type":"block"},{"type":"paragraph","children":[{"type":"span","value":""}]},{"type":"heading","level":5,"children":[{"type":"span","value":"Chat Commerce by Industry "}]},{"type":"paragraph","children":[{"type":"span","value":"Chat commerce is leveraged across various industries to improve engagement, simplify payments, and provide personalized customer service and support. Some examples of use cases include: "}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Retail:"},{"type":"span","value":" Introduce products, offer recommendations, facilitate transactions, track orders, and provide customer support through chat. "}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Banking and Financial Services:"},{"type":"span","value":" Real-time account management, payment solutions, product upsell and cross-sell, and customer service through chat. "}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Insurance:"},{"type":"span","value":" Get quotes, manage policies, and submit claims through chat. "}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Automotive:"},{"type":"span","value":" Book car rentals, schedule service appointments, and request rides through chat. "}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Travel and Hospitality:"},{"type":"span","value":" Handle bookings, inquiries, and updates through chat. "}]}]}]},{"item":"A9gV6eZ1RK63wV1kQzM_HQ","type":"block"},{"type":"paragraph","children":[{"type":"span","value":""}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Innovators in Chat Commerce "}]},{"type":"paragraph","children":[{"type":"span","value":"Here are some great examples of how innovative, forward-thinking businesses are using chat messaging to drive engagement, revenue, and loyalty: "}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"✈️🌍 FlySafair"},{"type":"span","value":": This low-cost airline in South Africa uses "},{"url":"https://www.clickatell.com/case-studies/flysafair/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"WhatsApp"}]},{"type":"span","value":" to offer seamless check-in and issuing of boarding passes, along with real-time schedule updates and the ability to purchase extras like additional baggage in the same chat thread. This simplifies the travel experience with possibly the quickest digital check-in experience in the world and demonstrates FlySafair's commitment to convenience and customer experience. "}]},{"type":"paragraph","children":[{"type":"span","value":""}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"🏦💵 ABSA"},{"type":"span","value":": ABSA Bank introduced a chat-based "},{"url":"https://www.absa.co.za/self-service/digital-banking-services/chatwallet/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"digital wallet"}]},{"type":"span","value":", transforming how people access banking services, addressing barriers to traditional banking, and offering a secure, accessible convenient solution for managing finances.  "}]},{"type":"paragraph","children":[{"type":"span","value":""}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"🚗🔑 Hyundai"},{"type":"span","value":": Hyundai's WhatsApp-powered "},{"url":"https://www.facebook.com/business/success/hyundai-motor-brasil","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"car sales campaign"}]},{"type":"span","value":" in Brazil allowed customers to ask questions, find dealerships, and schedule test drives through chat. This approach maximized reach and effectiveness by leveraging the familiarity and convenience of WhatsApp with the personal touch needed to sell an expensive item with a long consideration phase. "}]},{"type":"paragraph","children":[{"type":"span","value":""}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"📲🚕 Uber"},{"type":"span","value":": Uber expanded access to its ride-hailing services in India by integrating with WhatsApp, allowing riders to "},{"url":"https://www.youtube.com/watch?v=Govri_ouBRs","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"book rides directly through the chat platform"}]},{"type":"span","value":". This feature effectively eliminated the need for the Uber app and enhanced accessibility for a broader audience. "}]},{"item":"OgKzE5T9T3SG5G7rLvc5Ew","type":"block"},{"type":"heading","level":4,"children":[{"type":"span","value":"What About Privacy and Security? "}]},{"type":"paragraph","children":[{"type":"span","value":"Privacy and security are crucial pillars of chat commerce. Platforms like WhatsApp prioritize end-to-end encryption to protect sensitive information such as payment details and personal data. Business solution providers must also offer the infrastructure, compliance, and banking-grade security to ensure that large consumer brands can deliver secure, private user experiences on chat messaging channels. For instance, ABSA Bank's deployment of a digital wallet on WhatsApp proves that secure experiences can be delivered in chat! "}]},{"item":"Hm6gMh_yRLCkTvock3Ylww","type":"block"},{"type":"heading","level":4,"children":[{"type":"span","value":"Conclusion: The Future is Conversational, and AI-Assisted "}]},{"type":"paragraph","children":[{"type":"span","value":"Chat commerce empowers large consumer brands to meet customer needs through simple yet rich text replies, transforming drawn-out and laborious processes into convenient, personalized, and secure interactions that drive engagement, revenue, and loyalty. "}]},{"type":"paragraph","children":[{"type":"span","value":"The future of chat commerce is set to be even more intelligent, data-driven, and deeply integrated. Advancements in AI, data usage, and digital transformation will drive the evolution of chat commerce, making it an essential strategy for businesses looking to remain competitive and meet customer demands in the digital landscape. "}]}]}}}},{"seo":{"title":"Mastering Conversational Marketing with WhatsApp: A Comprehensive Guide","description":"This comprehensive guide delves into mastering conversational marketing using WhatsApp. It covers strategies for effective customer engagement, tips for leveraging WhatsApp's features, and insights into creating personalized, real-time interactions that drive business success.","twitterCard":null,"image":null},"internalName":"Mastering Conversational Marketing with WhatsApp: A Comprehensive Guide","category":{"id":"DatoCmsTaxonomyCategory-142960545","name":"WhatsApp","slug":"whatsapp"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1701699714-conversational-marketing-article_banner.png?auto=format&w=2312","srcSet":"https://www.datocms-assets.com/54467/1701699714-conversational-marketing-article_banner.png?auto=format&dpr=0.25&w=2312 578w,\nhttps://www.datocms-assets.com/54467/1701699714-conversational-marketing-article_banner.png?auto=format&dpr=0.5&w=2312 1156w,\nhttps://www.datocms-assets.com/54467/1701699714-conversational-marketing-article_banner.png?auto=format&w=2312 2312w","sizes":"(min-width: 2312px) 2312px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoLDhgQFg0NGhUeFR0VIB8dGhYfFiEdHyslGh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIigvLy87LzsvLzs7OzsvLzUvLy8vOzsvLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABgcF/8QAHxAAAQQCAgMAAAAAAAAAAAAAAQACAwQFMQYHESFC/8QAFQEBAQAAAAAAAAAAAAAAAAAABAP/xAAbEQABBAMAAAAAAAAAAAAAAAABAAIDBBETIf/aAAwDAQACEQMRAD8AY8TwPHN+kndg8Qr05RJGdKr1K7Y3eiUq9hwtNMk78I1SYyDBVZImhT2hMyHHCMHSFmscWsIBQmGsD1R1tX//2Q=="},"width":2312,"height":1208},"url":"https://www.datocms-assets.com/54467/1701699714-conversational-marketing-article_banner.png?auto=format","width":2312,"title":null,"height":1208,"fluid":{"base64":"data:image/png;base64,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"}},"id":"DatoCmsTemplateArticle-LtnYmVhOQiG9cFltNtYvFw","title":"Mastering Conversational Marketing with WhatsApp: A Comprehensive Guide","slug":"article-mastering-conversational-marketing-with-whatsapp-a-comprehensive-guide","meta":{"updatedAt":"2024-11-05T10:07:27.345+00:00"},"body":{"blocks":[{"id":"Nzol7Kf_TeC1AJp5veDg9g","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1701783511-image-12.png?auto=format","title":null}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Conversational marketing has revolutionized the way businesses connect with their customers. It enables personalized, two-way conversations in real-time, allowing brands to engage with their audience on a deeper level. One platform that has become incredibly popular for conversational marketing is WhatsApp. In this comprehensive guide, we will explore what conversational marketing is, how it can be implemented on WhatsApp, and provide examples of successful strategies."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"1. Introduction to Conversational Marketing"}]},{"type":"heading","level":5,"children":[{"type":"span","value":"What is Conversational Marketing?"}]},{"type":"paragraph","children":[{"type":"span","value":"Conversational marketing is an approach that focuses on one-on-one conversations between businesses and consumers. It aims to engage customers, provide personalized assistance, and guide them towards making informed purchase decisions. Unlike traditional marketing tactics, conversational marketing emphasizes two-way communication, allowing businesses to build relationships with their customers."}]},{"type":"paragraph","children":[{"type":"span","value":"The benefits of conversational marketing are numerous. It enables brands to offer real-time support, gather valuable customer insights, and create a more personalized and convenient shopping experience. By leveraging conversational marketing, businesses can shorten the sales cycle, increase customer satisfaction, and foster long-term customer loyalty."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"2. Leveraging WhatsApp for Conversational Marketing"}]},{"type":"heading","level":5,"children":[{"type":"span","value":"Understanding WhatsApp's Role in Conversational Marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"With its global reach and exceptional user engagement, WhatsApp has emerged as a powerful channel for conversational marketing. "}]},{"item":"Nzol7Kf_TeC1AJp5veDg9g","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"With its widespread popularity, it offers businesses the opportunity to engage with customers on a platform they are already familiar with and actively use. WhatsApp provides a seamless and convenient way to communicate, making it an ideal channel for personalized conversations and customer support."}]},{"type":"paragraph","children":[{"type":"span","value":"Real-time communication is a key aspect of conversational marketing, and WhatsApp excels in this regard. It enables businesses to respond to customer inquiries promptly, provide instant assistance, and guide customers through their shopping journey. With WhatsApp, businesses can offer personalized recommendations, address customer concerns, and ultimately drive conversions."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"3. Implementing Conversational Marketing on WhatsApp"}]},{"type":"heading","level":5,"children":[{"type":"span","value":"Setting Up a WhatsApp Business Account"}]},{"type":"paragraph","children":[{"type":"span","value":"To get started with conversational marketing on WhatsApp, businesses need to set up a WhatsApp Business account. This specialized account allows businesses to verify their identity, showcase their brand, provide important business information, and engage with customers in a professional manner. Setting up a WhatsApp Business account is a straightforward process and involves confirming the business phone number and creating a business profile."}]},{"type":"heading","level":5,"children":[{"type":"span","value":"Creating Personalized Chat Experiences"}]},{"type":"paragraph","children":[{"type":"span","value":"Personalization is key in conversational marketing, and WhatsApp provides several features to create personalized chat experiences. Businesses can use pre-designed templates to send messages related to order updates, shipping notifications, and more. Additionally, they can leverage custom responses to automate frequently asked questions and provide quick replies to common queries. Through these personalized chat experiences, businesses can enhance customer satisfaction and build stronger relationships."}]},{"type":"heading","level":5,"children":[{"type":"span","value":"Leveraging Chatbots for Automation"}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots play a vital role in automating conversations and providing instant responses to customer inquiries. By leveraging conversational marketing chatbots, businesses can handle a large volume of customer interactions efficiently, while automating repetitive business processes. Chatbots can be programmed to understand and respond to common customer queries, provide product recommendations, and even process transactions. With the help of chatbots, businesses can streamline their customer support process, save time, and deliver a seamless experience to their customers."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"4. Driving Engagement with WhatsApp Broadcasts"}]},{"type":"heading","level":5,"children":[{"type":"span","value":"The Importance of Interactive Messages"}]},{"type":"paragraph","children":[{"type":"span","value":"WhatsApp broadcasts provide businesses with a platform to reach a large audience simultaneously. To drive engagement and encourage customer interaction, it is important to use interactive messages. These messages can include options for customers to respond or take specific actions, such as participating in polls, answering questions, or requesting more information. By incorporating interactive elements in broadcasts, businesses can capture customer attention and encourage meaningful conversations."}]},{"type":"heading","level":5,"children":[{"type":"span","value":"Crafting Compelling Broadcast Campaigns"}]},{"type":"paragraph","children":[{"type":"span","value":"When creating broadcast campaigns on WhatsApp, businesses should focus on crafting compelling messages that resonate with their target audience. The content should be informative, engaging, and tailored to the needs and preferences of the recipients. Including personalized elements, such as the customer's name or previous purchase history, can make the messages feel more relevant and increase customer engagement. By delivering valuable content through broadcasts, businesses can build brand loyalty and drive conversions."}]},{"type":"heading","level":5,"children":[{"type":"span","value":"Encouraging Customer Engagement and Feedback"}]},{"type":"paragraph","children":[{"type":"span","value":"WhatsApp broadcasts also provide an opportunity for businesses to gather customer feedback and encourage engagement. By including prompts for customers to reply, rate the business, or share their thoughts, businesses can foster conversations and gain valuable insights. Feedback from customers can help businesses improve their products, services, and overall customer experience. By actively seeking and responding to customer feedback, businesses can demonstrate their commitment to customer satisfaction and build stronger relationships."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"5. Customer Support and Shopping Assistance on WhatsApp"}]},{"type":"heading","level":5,"children":[{"type":"span","value":"Providing Proactive Support"}]},{"type":"paragraph","children":[{"type":"span","value":"Customer support is an essential component of conversational marketing on WhatsApp. Businesses can provide proactive support by anticipating customer needs and offering assistance before they even reach out. This can be achieved through automated messages that provide relevant information, such as order updates or tracking details. By proactively addressing customer concerns, businesses can enhance the overall customer experience and build trust."}]},{"type":"blockquote","children":[{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"Hannun, the sustainable home furnishings brand, strategically added WhatsApp into its communication platform to enhance operational efficiency and empower proactive customer support, aiding customers in making purchases and exploring new products. As a result, they achieved a remarkable 2X boost in agent productivity and an impressive 6.8% increase in customer satisfaction scores. "}]},{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"Link: "},{"url":"https://www.facebook.com/business/success/hannun","type":"link","children":[{"type":"span","marks":["underline","emphasis"],"value":"https://www.facebook.com/business/success/hannun"}]}]}]},{"type":"heading","level":5,"children":[{"type":"span","value":"Automating Frequently Asked Questions"}]},{"type":"paragraph","children":[{"type":"span","value":"Frequently asked questions (FAQs) are a common aspect of customer support. By automating responses to FAQs, businesses can provide instant answers to common queries. This saves time for both the customer and the business, allowing for smoother and more efficient interactions. Automating FAQs also ensures consistency in responses and reduces the burden on customer support agents, enabling them to focus on more complex inquiries."}]},{"type":"heading","level":5,"children":[{"type":"span","value":"Empowering Customers with Live Agent Support"}]},{"type":"paragraph","children":[{"type":"span","value":"While automation is valuable, there are instances where customers require human assistance. By incorporating live agent support into the WhatsApp conversational marketing strategy, businesses can provide customers with the option to connect with a real person. This human touch can be crucial in addressing complex issues or providing personalized recommendations. Live agent support allows businesses to offer a comprehensive customer support experience, combining the benefits of automation and human interaction."}]},{"type":"blockquote","children":[{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"In 2017, KLM made history as the world's first airline to have a verified WhatsApp Business account, enabling customers worldwide to access flight information, check-in notifications, boarding passes, flight status updates, and customer service inquiries in 10 different languages through the official WhatsApp Business application. "}]},{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"This pioneering move aligns with KLM's commitment to being where their customers are, leveraging WhatsApp's extensive user base, and providing a seamless experience for travelers to access information at their convenience, even connecting with KLM's social media service agents 24/7 via WhatsApp."}]},{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"Link: "},{"url":"https://news.klm.com/klm-first-airline-with-verified-whatsapp-business-account","type":"link","children":[{"type":"span","marks":["emphasis"],"value":"https://news.klm.com/klm-first-airline-with-verified-whatsapp-business-account/"}]}]}]},{"type":"heading","level":4,"children":[{"type":"span","value":"6. Nurturing Customers and Driving Conversions"}]},{"type":"heading","level":5,"children":[{"type":"span","value":"Building Personalized Customer Journeys"}]},{"type":"paragraph","children":[{"type":"span","value":"Conversational marketing on WhatsApp enables businesses to build personalized customer journeys. By understanding customer preferences and behaviors, businesses can tailor their messaging and offers to individual customers. This level of personalization enhances customer engagement and increases the likelihood of conversions. Businesses can leverage customer data to create targeted campaigns, recommend relevant products, and provide personalized incentives to drive conversions."}]},{"type":"heading","level":5,"children":[{"type":"span","value":"Re-engaging Inactive Customers"}]},{"type":"paragraph","children":[{"type":"span","value":"Businesses often encounter customers who have become inactive or disengaged. Conversational marketing on WhatsApp offers an opportunity to re-engage these customers. By reaching out with personalized messages, businesses can remind customers of their previous interactions, offer exclusive promotions, or inquire about their needs and preferences. The goal is to reignite the customer's interest and encourage them to re-engage with the brand."}]},{"type":"heading","level":5,"children":[{"type":"span","value":"Utilizing Post-Purchase Automations"}]},{"type":"paragraph","children":[{"type":"span","value":"Post-purchase communication is a critical phase for customer satisfaction and retention. Businesses can leverage WhatsApp's post-purchase automation capabilities to provide a seamless customer experience. This includes sending order confirmations, delivery updates, and requesting feedback. By engaging customers after a purchase, businesses can gather valuable insights, address any issues promptly, and foster long-term loyalty."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"7. Making Payments in Chat with WhatsApp"}]},{"type":"heading","level":5,"children":[{"type":"span","value":"The Convenience of In-Chat Payments"}]},{"type":"paragraph","children":[{"type":"span","value":"What would conversational marketing on WhatsApp be, without the ability to enable payments within chat conversations? Businesses can offer a seamless and convenient payment experience to their customers, that reduce friction and enhancing the overall customer experience. "}]},{"type":"heading","level":5,"children":[{"type":"span","value":"Streamline Payments, Drive Conversions"}]},{"type":"paragraph","children":[{"type":"span","value":"To enable payments on WhatsApp, businesses need to integrate with a payment solution. With Clickatell's Transact package, businesses can provide customers with a secure and hassle-free way to complete transactions within WhatsApp. Clickatell, a leading WhatsApp solutions provider, offers a global payment gateway for PCI-compliant payment acceptance on multiple messaging channels. With secure and frictionless payment options within WhatsApp, businesses can build trust and confidence in their customers. The seamless payment process eliminates the need for customers to navigate external payment gateways or share sensitive information outside of the messaging platform. With secure payments, businesses can streamline the purchase journey and drive higher conversion rates."}]},{"type":"blockquote","children":[{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"FlySafair, South Africa's largest low-cost airline, teamed up with Clickatell in 2021 to introduce a WhatsApp customer communication channel, tapping into WhatsApp's popularity among 96% of South Africa's population."}]},{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"Passengers can send \"Hi\" to FlySafair's WhatsApp number for flight info, boarding passes, and secure in-messaging payments, including luggage fees. This convenient solution has greatly boosted customer satisfaction, with over 30,000 monthly check-ins, 12,000 flight status updates, and 5,000 live agent chats via WhatsApp."}]},{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"Link: "},{"url":"https://www.clickatell.com/case-studies/flysafair","type":"link","children":[{"type":"span","marks":["emphasis"],"value":"https://www.clickatell.com/case-studies/flysafair"}]}]}]},{"type":"heading","level":5,"children":[{"type":"span","value":"Enhancing the Customer Experience with Secure Payments"}]},{"type":"paragraph","children":[{"type":"span","value":"In-messaging payments not only provide convenience to customers but also enhance the overall customer experience. By offering secure and frictionless payment options within WhatsApp via Clickatell's Chat 2 Pay solution, businesses can instill trust and confidence in their customers. The seamless payment process eliminates the need for customers to navigate external payment gateways or share sensitive information outside of the messaging platform. With secure payments, businesses can streamline the purchase journey and drive higher conversion rates."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"8. Best Practices for Conversational Marketing on WhatsApp"}]},{"type":"heading","level":5,"children":[{"type":"span","value":"Keep Conversations Natural and Personal"}]},{"type":"paragraph","children":[{"type":"span","value":"When engaging customers on WhatsApp, it is important to keep conversations natural and personal. Businesses should aim to blend in with the platform's messaging style and use formatting, emojis, and short sentences to create a conversational tone. Personalization is key, and businesses should leverage customer data to tailor their messages and offers to individual customers. By maintaining a natural and personal approach, businesses can build stronger connections and foster meaningful conversations."}]},{"type":"heading","level":5,"children":[{"type":"span","value":"Leverage Automation for Real-Time Responses"}]},{"type":"paragraph","children":[{"type":"span","value":"To ensure real-time responses and efficient customer support, businesses should leverage automation tools. Chatbots and menu-driven experiences can handle common inquiries, triage more complex ones, and provide instant responses, freeing up human agents to focus on more complex issues. By automating responses, businesses can provide timely assistance and maintain a high level of customer satisfaction. However, it is important to strike a balance between automation and human interaction to ensure a personalized and empathetic customer experience."}]},{"type":"heading","level":5,"children":[{"type":"span","value":"Ensure Seamless Hand-Off and Continuous Support"}]},{"type":"paragraph","children":[{"type":"span","value":"Conversations can sometimes require human intervention, especially for complex queries or unique customer situations. Businesses should have a seamless hand-off process in place to transfer conversations from automated chatbots to live agents. This ensures that customers receive the support they need and prevents any frustration or confusion. It is essential to provide continuous support throughout the customer journey, from initial inquiries to post-purchase assistance, to deliver a consistent and positive experience."}]},{"type":"blockquote","children":[{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"During the initial phase of the COVID-19 outbreak, Iberia, the Spanish airline, upgraded its WhatsApp-powered digital assistant to handle a fourfold surge in customer inquiries. This initiative led to an impressive 77% monthly average First Contact Resolution rate (FCR) and a remarkable 41% increase in return on investment for IBot in the first quarter of 2020 compared to the previous quarter, Q4 2019."}]},{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"Link: "},{"url":"https://www.facebook.com/business/success/iberia","type":"link","children":[{"type":"span","marks":["emphasis"],"value":"https://www.facebook.com/business/success/iberia"}]}]}]},{"type":"heading","level":4,"children":[{"type":"span","value":"9. Choosing the Right Conversational Marketing Platform"}]},{"type":"heading","level":5,"children":[{"type":"span","value":"Clickatell: A Leading WhatsApp Solutions Provider"}]},{"type":"paragraph","children":[{"type":"span","value":"When it comes to conversational marketing on WhatsApp, choosing the right platform is crucial. Clickatell is a trusted and leading WhatsApp Business Solutions Provider (BSP) that offers a platform for large consumer brands to deliver comprehensive conversational marketing campaigns. With Clickatell, businesses can unlock the power of conversational marketing, leverage automation, deliver live-agent support, and enable secure in-chat payments, all on WhatsApp."}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell's Chat Commerce Platform helps businesses offer personalized and real-time communication with customers, allowing for enhanced engagement and satisfaction. The platform's automation and orchestration capabilities streamline customer support processes, improve operational efficiency, and drive conversions. With the ability to enable secure in-chat payments, businesses can offer a seamless and convenient digital commerce experience to their customers. "}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Conclusion"}]},{"type":"paragraph","children":[{"type":"span","value":"Conversational marketing on WhatsApp has transformed the way businesses engage with their customers. By leveraging real-time communication, personalized experiences, and automation tools, businesses can drive engagement, nurture customer relationships, and increase conversions. Clickatell's Chat Commerce Platform enables businesses to unlock the full potential of WhatsApp as a powerful marketing and digital commerce channel. By implementing conversational marketing strategies on WhatsApp with Clickatell, businesses can deliver exceptional customer experiences and stay ahead in the ever-evolving digital marketing landscape."}]}]}}}},{"seo":{"title":"What is Conversational Commerce? | Clickatell","description":"Conversational commerce is a way businesses can engage with customers all around the world, & helps enhance customer experience journeys. 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Especially during the post-pandemic world that we now live in, this new way of shopping adds the value of human connection and social interaction back into the way we interact with one another online. This technology allows merchants to give their clients the same high-quality customer experience as if they had come into the physical store. Conversational commerce provides an interactive environment where consumers can find information, shop, purchase products, communicate with, and transact with the companies they love with the power of convenience and personalization. It’s an extremely effective omnichannel marketing strategy that has been a proven success with both customers and merchants all over the world."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Conversational Commerce 101"}]},{"type":"paragraph","children":[{"type":"span","value":"So, what exactly is conversational commerce and why is it becoming so popular? Conversational commerce includes any tool that helps companies develop and enhance their customer experience and user journey while building brand loyalty. This new technology is more than just plain old customer service or buying products; it is turning a one-way dialogue into a conversation, a personalized interaction between buyer and seller. It creates a quick and easy way for consumers to find the product or details they need when they need it, and guide them seamlessly into making a purchase through AI, such as chatbots and or messaging apps."}]},{"type":"paragraph","children":[{"type":"span","value":"Conversational commerce is fundamentally changing and revolutionizing the way your customers expect to interact with your business. And the best part? It creates substantial efficiencies, workflows, and processes within your business—as well as for your customers. It is sure to boost customer satisfaction and response times, alleviate stress from your sales teams, as well as help your brand adapt toward the trends and world we live in today."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Different Types of Conversational Commerce"}]},{"type":"paragraph","children":[{"type":"span","value":"The number of tools that conversational commerce professionals use is constantly growing since consumers will always have a need to communicate with businesses. A recent consumer survey found that 63% of U.S. consumers prefer messaging more than other forms of communication and would switch companies to access it. Even people who like to speak with a customer representative have the expectation of facing delays, hold times, and the possibility of a dropped call. We conducted our own research to better understand consumer behavior around conversational commerce and chat. We found that:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"88% of consumers regularly use chat apps like Facebook Messenger and Apple iMessage on their mobile devices."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"54% of consumers say that they have already chatted with companies using a chat app."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Millennials lead the trend in chatting with companies."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"About 33% of consumers have purchased items through chat, and 77% say they're open to the idea."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"There’s a huge chance that you have seen conversational commerce in action yourself! Here are a few common examples of conversational commerce that could be used to guide meaningful conversations with customers through chats to ultimately provide them with a superior and preferred shopping experience."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"SMS Communications"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS (Short Messaging Service) text message is a simple, cost-effective way for customers to send an instant message and get information from your business without the wait. When given the options to SMS, many people will use this channel to ask important questions that help increase engagement with your business. Some popular questions businesses use SMS communications for include:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Information on expected delivery time"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Order confirmation"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Schedule an appointment"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Make a reservation"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":" Invoice or bill payments"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Update personal information"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Business contact information"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Create new accounts/passwords"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Businesses can also use SMS to let customers know about topics like new products, special promotions, critical information about their business, and discount opportunities. As long as customers opt-in for the texts—and you give them an easy way to opt-out—you don’t risk spamming them with annoying messages. At Clickatell, we help you seamlessly integrate your current applications with our SMS service so that you can send a bigger volume of messages while using an intuitive, no-code interface that does not require deep technical expertise. Let our team work harder so that you and your sales team can work smarter."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Automated Chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"The development and continual improvements of automated chatbots are helping drive the growth of conversational commerce. Chatbots do an amazing job at answering basic questions, particularly the repeat inquiries that make up a substantial portion of interactions with your customer service team."}]},{"type":"paragraph","children":[{"type":"span","value":"With the right approach, you can make a conversation with your automated chatbot feel like a natural extension of your brand. The key is to make sure you frame both questions and answers in your brands’ tone and voice. The bot on your website can ask visitors, “How can I help you today?” and provide a list of responses, such as:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Pay a bill"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Schedule a call"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Leave a message"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Change an appointment time"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Get an estimate"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Open an account"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"The list of questions is limitless, as long as the answers are simple and repeatable responses to the questions that are being asked. When a customer chooses a response, the chatbot sends them to the appropriate option. Done right, it feels very natural, very much like communicating with a live human via chat."}]},{"type":"paragraph","children":[{"type":"span","value":"What if you still want to offer live agent assistance to your clients? Of course. You can create automated chatbots that know when to pass customers over to your customer services department. If the bot cannot fulfill the request, it sends the visitor to a human representative who can have a more complex conversation and make decisions in real-time. You truly get the best of both worlds when using this method! Clickatell’s Chat Desk is an advanced digital contact center solution that relies on conversational technology to help provide customer support through a mix of conversational commerce and live agent interactions. Chat Desk works by giving your customers the ability to get immediate answers from a live agent through whatever channel they choose—online web Chat or mobile Chat apps like WhatsApp – reducing contact center costs, helping customers get information and resolve issues quickly, and giving the contact center greater flexibility to manage teams, while increasing their call volume and customer satisfaction."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Chat Apps"}]},{"type":"paragraph","children":[{"type":"span","value":"Communications using chat apps give you a chance to form relationships with consumers via platforms they already use—and love—for exchanging messages with friends and family members. WhatsApp is a great example. WhatsApp is extremely popular globally, exceeding 2 billion users in 2020. Roughly a quarter of the world’s population uses WhatsApp. We can help you take advantage of WhatsApp’s most useful features to:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":" Protect customer data with end-to-end encryption."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Send notifications about upcoming deliveries, payment alerts, and other time-sensitive tasks."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":" Automate responses to messages that customers send you."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"While WhatsApp is the most popular messaging app globally, Facebook Messenger, Apple iMessages, Google Business Messages, Instagram, WeChat, and other emerging Chat apps are all incredibly powerful conversational technologies. Each app may appeal to a different demographic or age group so the key for any business is to find which app your customers prefer and to develop a strategy to include those channels as part of your mix."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Voice Assistants"}]},{"type":"paragraph","children":[{"type":"span","value":"Voice assistants are some of the newest conversational technologies you leverage to improve services and increase sales. Here, too, there are numerous options, with one that’s clearly outpacing the rest when it comes to current adoption. Nearly 70 percent of people who own smart speakers choose the Amazon Echo, which comes with an Alexa voice assistant."}]},{"type":"paragraph","children":[{"type":"span","value":"Alexa can do much more than play your favorite workout album or tell you tomorrow’s weather forecast. It can also take purchase orders from owners. Since Amazon owns Alexa, most Alexa purchases come from Amazon-owned businesses, including Whole Foods. Alexa is something of a gatekeeper in this way, but it still shows the promise of using voice assistants to develop conversations between customers and brands."}]},{"type":"paragraph","children":[{"type":"span","value":"Google Assistant gives you more opportunities to reach customers without a gatekeeper standing in the way. Google Assistant has about half a billion users. Optimizing your online content makes it easier for Google Assistant to find, recommend, and tell people about your business. Currently, you can’t make personalized scripts for your brand, but we many believe that development is just around the corner."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"3 Simple Steps to Get a New and Improved Customer Experience"}]},{"type":"paragraph","children":[{"type":"span","value":"As a global messaging and Chat Commerce leader, Clickatell helps you maximize your outreach and track performance with our years of digital chat experience and track record of success."}]},{"type":"list","style":"numbered","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":" If you haven’t already started using conversational commerce, start today by implementing Clickatell’s SMS Solution to begin easily scaling your marketing strategy with messaging. Integrating your business with an SMS solution is the first step to leaning toward this new reality of chat commerce by using the power of convenience!"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"To take your digital marketing strategy one step further, integrate Clickatell’s Chat Desk to further engage with your customers in the way they prefer. Streamline your company's transactional messaging with our Chat Desk solution and let’s improve your brand’s customer journey together."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"The real winner for your business is conversion — focusing on guiding your customers to actually buy your products through their preferred chat channels. Meet your customers where they already are, by using Clickatell’s Chat Commerce to allow your customers to enjoy convenient digital customer support, account management, and transaction services all from within chat! Learn more by reaching out to Clickatell! The possibilities with chat are endless. Let our team help your business start elevating your customer experience and boost revenue by optimizing conversational technologies today."}]}]}]}]}}}},{"seo":{"title":"How Digital Transformation is Impacting Credit Unions","description":"Learn how digital transformation is impacting credit unions, and how you can leverage these changes to your advantage.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1632938387-how-digital-transformation-is-impacting-credit-unionsweb-banner-768x401.jpeg?auto=format","id":"DatoCmsAsset-25518936"}},"internalName":"How Digital Transformation is Impacting Credit Unions","category":{"id":"DatoCmsTaxonomyCategory-142960556","name":"Chat Banking","slug":"chat-banking"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960533","name":"Mobile Payments","slug":"mobile-payments"},{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1632938387-how-digital-transformation-is-impacting-credit-unionsweb-banner-768x401.jpeg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1632938387-how-digital-transformation-is-impacting-credit-unionsweb-banner-768x401.jpeg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1632938387-how-digital-transformation-is-impacting-credit-unionsweb-banner-768x401.jpeg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1632938387-how-digital-transformation-is-impacting-credit-unionsweb-banner-768x401.jpeg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQoUDhgNFQ0NDhIdFhEVHRsZHRYVFhUmHysjHSkoHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7Ozs7LzsvLzs7NS8vLy87Ly8vNS8vLy8vLy8vLzUvLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgMFB//EAB8QAAEEAQUBAAAAAAAAAAAAAAMAAQIEEQUSITFBBv/EABUBAQEAAAAAAAAAAAAAAAAAAAQC/8QAHREAAgEEAwAAAAAAAAAAAAAAAREAAgMhIgQTFP/aAAwDAQACEQMRAD8AT6ZBDm2JMmIbDPXzubpZiK0aEmxN1fV9UsxrcS8V8i0WwYn1VqT/AEY4wbDOhL+oXj2CO05IVDUKH7LlWXP/2Q=="},"width":768,"height":401},"url":"https://www.datocms-assets.com/54467/1632938387-how-digital-transformation-is-impacting-credit-unionsweb-banner-768x401.jpeg?auto=format","width":768,"title":null,"height":401,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQoUDhgNFQ0NDhIdFhEVHRsZHRYVFhUmHysjHSkoHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7Ozs7LzsvLzs7NS8vLy87Ly8vNS8vLy8vLy8vLzUvLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgMFB//EAB8QAAEEAQUBAAAAAAAAAAAAAAMAAQIEEQUSITFBBv/EABUBAQEAAAAAAAAAAAAAAAAAAAQC/8QAHREAAgEEAwAAAAAAAAAAAAAAAREAAgMhIgQTFP/aAAwDAQACEQMRAD8AT6ZBDm2JMmIbDPXzubpZiK0aEmxN1fV9UsxrcS8V8i0WwYn1VqT/AEY4wbDOhL+oXj2CO05IVDUKH7LlWXP/2Q=="}},"id":"DatoCmsTemplateArticle-61392688","title":"How Digital Transformation is Impacting Credit Unions","slug":"digital-transformation-is-impacting-credit-unions","meta":{"updatedAt":"2022-11-09T12:47:29.679+00:00"},"body":{"blocks":[{"id":"62640422","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633408166-credit-union-article-screensto-size-666px.jpg?auto=format","title":null}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Digital transformation is impacting how both credit unions and banks operate. However, each respond to this business and technology shift in different ways and speeds, with banks leading the way. This gives credit unions an opportunity to learn and adapt from banks and what they have implemented, as well as see what is most appropriate for their business models and customers."}]},{"type":"heading","level":6,"children":[{"type":"span","value":"Bank Branches to Digital Banking"}]},{"type":"paragraph","children":[{"type":"span","value":"Bank branches have been evolving rapidly to meet the needs of their business and consumer clients while maintaining or improving profit margins. Despite customer dissatisfaction, according to a "},{"url":"https://www.npr.org/2021/03/26/979284513/what-are-we-going-to-do-towns-reel-as-banks-close-branches-at-record-pace","type":"link","children":[{"type":"span","value":"report in NPR"}]},{"type":"span","value":", many banks have been closing branches and focusing on digital banking instead."}]},{"type":"paragraph","children":[{"type":"span","value":"The move toward digital transformation makes sense for most banks because they know younger customers rarely require physical locations. They would rather interact with financial institutions through smartphone apps and online accounts. Also, impacts from Covid-19 these past 12 months have shifted people’s reliance on branches."}]},{"type":"heading","level":6,"children":[{"type":"span","value":"How Credit Unions Approach Digital Transformation"}]},{"type":"paragraph","children":[{"type":"span","value":"The digital transformation process has presented challenges for many credit unions, which often have limited staff sizes and smaller IT budgets than banks."}]},{"type":"paragraph","children":[{"type":"span","value":"With less money to spend on digital transformation, credit unions tend to lag behind banks in investing in new apps and other digital communication channels. In addition, credit unions have seen less urgency from their customers to adopt digital banking practices until recently. This has advantages and disadvantages. On the one hand, the lower urgency means credit unions can take their time adopting newer technologies. On the other hand, they risk becoming outdated before realizing they have lost members, particularly younger members whom are more prone to switch brands, to banks that can meet their preferences."}]},{"type":"heading","level":6,"children":[{"type":"span","value":"3 Ways Credit Unions Can Level Up Their Digital Transformation"}]},{"type":"paragraph","children":[{"type":"span","value":"Smaller staff sizes and limited IT budgets don’t have to prevent credit unions from embracing digital transformation. It just means they need to sift through the myriad of options to formulate a strategy and execute with technology approaches that will move the needle most for their customers and their business. Below are 3 cost-effective ways credit unions can take advantage of digital transformation:"}]},{"type":"heading","level":6,"children":[{"type":"span","value":"1. Use Chat Commerce to Improve Customer Acquisition and Engagement"}]},{"type":"paragraph","children":[{"type":"span","value":"Chat commerce offers better ways to acquire and engage customers—one that isn’t just loved and appreciated by customers, but also cost-effective for credit union themselves and easy to deploy."}]},{"type":"paragraph","children":[{"type":"span","value":"Chat commerce represents a critical opportunity for credit unions to:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Improve the customer experience by providing direct access to information and services without visiting a physical branch or calling a customer service line."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Give customers a way to save time and receive the services they need according to their schedules."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Save on customer service costs by enabling chat and/or chatbots to offload many of the customer service tasks typically handled by in-person phone calls."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"When credit unions offer chat commerce through text and popular apps like Facebook Messenger, WhatsApp, Apple Business Chat, Google Business Messenger and others, they can improve member experiences and help their non-profit organizations reach higher levels of success."}]},{"type":"paragraph","children":[{"type":"span","value":"A "},{"url":"https://www.clickatell.com/survey-says-u-s-consumers-want-to-bank-on-chat/","type":"link","children":[{"type":"span","value":"Clickatell survey of consumers"}]},{"type":"span","value":" shows that 54% of consumers already use chat apps to communicate with businesses. In the banking industry, 33% of members say they use chat apps to access services from their banks."}]},{"type":"paragraph","children":[{"type":"span","value":"More important: 71% of people who haven’t used chat apps to communicate with businesses say they are willing to do so."}]},{"type":"paragraph","children":[{"type":"span","value":"But that’s just half of the story. Brands that keep the customer-first when deploying their digital transformation strategy experience a number of "},{"url":"https://www.clickatell.com/ebooks/chat-commerce/aberdeen-research-report-maximize-the-roi-of-chat-in-commerce-activities/","type":"link","children":[{"type":"span","value":"key year-over-year advantages"}]},{"type":"span","value":" including:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"75% increase in annual revenue growth"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"27% more likely to report decrease in service costs"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"85% increase in cross-sell and up-sell revenue"}]},{"type":"heading","level":6,"children":[{"type":"span","value":" "}]},{"type":"heading","level":6,"children":[{"type":"span","value":"2. A Simplified and Secure Process for Banking Accounts"}]},{"type":"paragraph","children":[{"type":"span","value":"Making it easier for new customers to maintain digital accounts without compromising security can give your credit union a straightforward way to grow your membership."}]},{"type":"paragraph","children":[{"type":"span","value":"That said, it's essential to place a high emphasis on security. Potential customers and current members alike worry about data breaches and \"man-in-the-middle\" attacks. Choosing chat commerce options known for "},{"url":"https://www.clickatell.com/articles/chat-banking/chat-banking-and-security/","type":"link","children":[{"type":"span","value":"exceptional encryption and security"}]},{"type":"span","value":" will give peace of mind to many people and encourage hesitant users."}]},{"type":"paragraph","children":[{"type":"span","value":"For instance, WhatsApp’s end-to-end encryption makes it one of the most secure options for people who want to open digital accounts with credit unions and other financial institutions. When it comes to communicating sensitive information via a chat app, WhatsApp stands out as an excellent option."}]},{"type":"heading","level":6,"children":[{"type":"span","value":"3. Adding a Personal Touch to the Digital Experience"}]},{"type":"paragraph","children":[{"type":"span","value":"Giving your customers the "},{"url":"https://www.clickatell.com/enterprise-solutions/chat-banking/","type":"link","children":[{"type":"span","value":"ability to transact over chat"}]},{"type":"span","value":" lets you add a very personal touch. When your bank is a contact in a customer’s address book, engaging with them is no longer a disjointed business transaction. It becomes an ongoing conversation. If someone wants to open a new account, the chat can lead them through each step. If someone wants to check their credit card balance, they can ask the chat app to find the information for them."}]},{"type":"paragraph","children":[{"type":"span","value":"With chat commerce, there is no tradeoff between personalization and easy access to information and the purchase of new products, thanks to chat’s direct conversational nature. What’s more, it’s not just a better experience for the customer—it’s a serious money-maker for your credit union. Conducting business in chat yields up to "},{"url":"https://blog.saleslayer.com/conversational-commerce-future-ecommerce","type":"link","children":[{"type":"span","value":"4 times more sales conversion"}]},{"type":"span","value":" than traditional buying channels"}]},{"type":"heading","level":6,"children":[{"type":"span","value":" "}]},{"type":"heading","level":6,"children":[{"type":"span","marks":["strong"],"value":"Pull in a Proven Partner"}]},{"type":"paragraph","children":[{"type":"span","value":"Given the many moving parts, it’s imperative to bring in experts with a clear understanding of banking use cases—and the functionality to deliver. You’ll need a partner who has experience creating rich chat customer experiences and an understanding of the requirements of and capabilities provided by the different chat channels available."}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell is the early leader in delivering chat commerce for financial institutions, including using chat for financial transactions and the purchase of digital goods. Clickatell is also an authorized provider for WhatsApp, the world’s most popular messaging app. Furthermore, Clickatell is already working with various large fintechs that have historically served the credit union SME bank segment."}]},{"type":"paragraph","children":[{"type":"span","value":"Our products enable:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Multichannel messaging across SMS, social media, and chat apps."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Creation and management of automated conversational use cases using business flows and chatbots."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Human-in-the-loop interactions via chat channels with customers that cannot be handled by automation."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"The distribution, sale, and management of digital goods and services."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"We’ve designed and built highly effective chat experiences for some of the world’s most forward-thinking global financial institutions. Our team of experts has deep chat experience and a streamlined rollout and onboarding process. What’s more, our value-realization framework helps large and small brands ease into this digital transformation with a phased approach and change-management practices."}]},{"item":"62640422","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Sound exciting? It is. Please "},{"url":"https://www.clickatell.com/contact/contact-sales/","type":"link","children":[{"type":"span","value":"reach out to Clickatell"}]},{"type":"span","value":" and let’s discuss how we can make chat commerce a key part of your digital transformation strategy."}]},{"type":"heading","level":6,"children":[{"type":"span","value":"Learn More Chat Commerce and Credit Unions"}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell’s eBook "},{"type":"span","marks":["emphasis"],"value":"Chat Banking Is Here: Is Your Bank Ready? "},{"type":"span","value":"can give you deeper insight into how chat commerce helps financial institutions and their members. You can download the "},{"url":"https://www.clickatell.com/ebooks/chat-banking/chat-banking-is-here-is-your-bank-ready/","type":"link","children":[{"type":"span","value":"free eBook here"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"What Is Conversational Technology? Speech and Language AI for Your Business","description":"With the rise of conversational technologies, businesses no longer have to choose between automation and a human touch. Here’s how conversational tech can help your company connect with customers in new ways.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1632968349-clickatellconversational-technology-speech-and-language-aiweb-banner-768x401.png?auto=format","id":"DatoCmsAsset-25576715"}},"internalName":"What Is Conversational Technology? 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Speech and Language AI for Your Business","slug":"conversational-technology-speech-and-language-ai","meta":{"updatedAt":"2022-11-09T12:55:40.643+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Conversational technologies encompass many types of innovations. From "},{"url":"https://www.clickatell.com/products/sms-platform/#step-1","type":"link","children":[{"type":"span","value":"two-way SMS"}]},{"type":"span","value":" and "},{"url":"https://www.clickatell.com/products/chatflow/","type":"link","children":[{"type":"span","value":"automated chat workflows"}]},{"type":"span","value":" to chatbots and virtual assistants, these technologies are evolving rapidly. That’s in part because conversational technologies increasingly integrate artificial intelligence (AI) to recognize and respond to spoken and typed language. As the leader in "},{"url":"https://www.clickatell.com/enterprise-solutions/chat-commerce/","type":"link","children":[{"type":"span","value":"chat commerce"}]},{"type":"span","value":", Clickatell keeps up with all conversational technology advances."}]},{"type":"paragraph","children":[{"type":"span","value":"AI-based conversational technologies let users gather information or perform functions through speech and natural language. By integrating these conversational technologies into devices or applications, your customers can do business with you—automatically—by speaking or using online chat. Customers get faster service as you free your employees to only deal with issues that require a human touch. Let’s take a closer look at a few conversational technologies."}]},{"type":"heading","level":5,"children":[{"type":"span","value":"Speech Technology Consulting Services"}]},{"type":"paragraph","children":[{"type":"span","value":"Want guidance as you learn about speech-based conversational technology? There are experts who can help. Turn to speech technology consulting services for help with voice-based technology. Voice-based technology is a specialized niche, and working with an expert is often the fastest path to creating a voice ecosystem in your business."}]},{"type":"paragraph","children":[{"type":"span","value":"From feasibility analysis to design and development, the professionals who provide speech technology consulting services work with you to find an approach that meets your needs. Expect an outcomes-focused process when you engage speech technology consulting services. That helps ensure that implementing conversational technologies will streamline your business while providing value to your customers and enhancing your brand."}]},{"type":"heading","level":5,"children":[{"type":"span","marks":["strong"],"value":"Natural Language Understanding"}]},{"type":"paragraph","children":[{"type":"span","value":"For AI-based conversational technology to work, it needs to comprehend the meaning of the user. This is called natural language understanding, and it’s a branch of natural language processing. With natural language understanding, you use machine learning to enable language comprehension in applications or devices. This is often applied commercially to complete functions like gathering news, answering questions, and analyzing data."}]},{"type":"paragraph","children":[{"type":"span","value":"Although the result should appear simple for users, a lot of work that goes into natural language understanding. For starters, machines must be trained to understand dialect, syntax, and idioms to interpret what the user says or writes regardless of how they state it."}]},{"type":"paragraph","children":[{"type":"span","value":"Many of today’s voice assistants do this very well, especially with common topics. For example, one user may ask a voice assistant, “How hot is it today?” while another user may ask, “What is the weather like?” Through machine learning and natural language understanding, the system can comprehend that both requests, although worded differently, are asking for the same data."}]},{"type":"heading","level":5,"children":[{"type":"span","marks":["strong"],"value":"Speech Recognition"}]},{"type":"paragraph","children":[{"type":"span","value":"Simpler than natural language understanding, speech recognition technology turns spoken commands into text-based commands that a computer or device actions. After a voice-activated device or application receives a command, it breaks down speech into a series of sounds that it analyzes. Using specific voice-based algorithms, the software can then determine which words the user is most likely attempting to say. It then transfers these words into text-based commands that trigger a response from the software."}]},{"type":"paragraph","children":[{"type":"span","value":"Speech recognition has rapidly improved in accuracy over the last decade, making voice-activated devices household staples. For example, lights that respond to “lights on” or “lights off” are quite common."}]},{"type":"heading","level":5,"children":[{"type":"span","marks":["strong"],"value":"Virtual Assistants and Chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"Virtual assistants and chatbots represent one of the most popular and recognizable forms of conversational technologies in business. Through the use of machine learning, virtual assistants and chatbots are trained to recognize and respond to natural language, whether through voice or online chat. From there, they can identify the user’s desires or dilemmas and offer a solution. In "},{"url":"https://www.clickatell.com/articles/conversational-commerce/tips-to-get-started-with-conversational-commerce-today/","type":"link","children":[{"type":"span","value":"chat commerce uses"}]},{"type":"span","value":", chatbots can start a conversation about actions like redeeming a gift card or tracking a shipment—all from within your customers’ favorite chat apps."}]},{"type":"paragraph","children":[{"type":"span","value":"These types of conversational technology are available around the clock and can resolve a host of concerns in minutes. The 24/7 responsiveness eliminates the need for users to wait for a customer support agent and frees up your agents to focus on more complex matters."}]},{"type":"heading","level":5,"children":[{"type":"span","marks":["strong"],"value":"Speech and Language Technology Industry"}]},{"type":"paragraph","children":[{"type":"span","value":"Many of the world’s top brands are leaders in the speech and language technology industry. Apple, Google, IBM, and Amazon all offer technologies that incorporate speech and language recognition. These tech giants companies—along with innovators like Clickatell—all employ professionals dedicated to advancing the technology. These individuals work in an interdisciplinary field that involves an in-depth knowledge of linguistics and computer science."}]},{"type":"heading","level":5,"children":[{"type":"span","marks":["strong"],"value":"W3C Speech Multimodal Standards"}]},{"type":"paragraph","children":[{"type":"span","value":"Do people communicate just one way? No, we talk on phones, use chat apps, email, and more—using different technologies and devices. Take email or chat as an example. You can chat or email with your phone or a tablet device or a desktop computer. That’s multimodal. W3C Speech Multimodal Standards offer a way to support multiple modes of communication within conversational technology systems. This may include speech, handwriting, typing, camera, or touch screen. A company may opt to integrate W3C Speech Multimodal Standards to accommodate those with disabilities, mobile users, or those on desktop computers."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Conversational Systems Architectures"}]},{"type":"paragraph","children":[{"type":"span","value":"A solid conversational systems architecture is crucial if you want to incorporate conversational technology into your business. Each piece of an effective conversational systems architecture must work efficiently on its own and in unison with the other elements. Your conversational systems architecture should include:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"User Interface"},{"type":"span","value":": As part of a conversational systems architecture, the user interface is the portion that your users interact with directly. Its design comprises how elements like chat look and feel to users."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"AI"},{"type":"span","value":": AI plays a key role in conversational systems architectures. The AI recognizes voice-based commands and natural language inputs, and triggers the correct response. This technology relies heavily on natural language understanding and speech recognition for accuracy and effectiveness."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Conversation Design"},{"type":"span","value":": Conversation design dictates how the technology interacts with your users. The design essentially contains a script based on several patterns and frameworks, and it lays down the framework for how the software responds to user commands."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Analytics"},{"type":"span","value":": Analytics let you monitor how the implemented conversational systems architecture is functioning. This happens in many ways, from logging conversations to visualizing results and retraining the AI solutions in place. Essentially, it is a way to get ongoing feedback regarding performance."}]}]}]},{"type":"heading","level":5,"children":[{"type":"span","value":" "}]},{"type":"heading","level":5,"children":[{"type":"span","marks":["strong"],"value":"Talk to the Experts at Clickatell"}]},{"type":"paragraph","children":[{"type":"span","value":"Do conversational technologies sound complicated? They don’t have to be. At Clickatell, we make it easy to take advantage of conversational technology using chat commerce. With chat commerce, your customers can connect with you through their favorite chat apps—many of which already work seamlessly with the conversational technologies integrated in their devices. "},{"url":"https://www.clickatell.com/contact/contact-sales/","type":"link","children":[{"type":"span","value":"Talk to our team today"}]},{"type":"span","value":" to learn more."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"Benefits of 2-way SMS chat for Customer Service and Sales","description":"Find out how 2-way SMS Chat can benefit your customer service, sales and marketing efforts by providing 24/7 access to information on the go.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1632986635-evolving-your-sms-campaign-to-boost-engagement-and-saleswebanner-768x401.png?auto=format","id":"DatoCmsAsset-25603903"}},"internalName":"Benefits of 2-way SMS chat for Customer Service and Sales","category":{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960544","name":"Contact Centers","slug":"contact-centers"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1632986635-evolving-your-sms-campaign-to-boost-engagement-and-saleswebanner-768x401.png?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1632986635-evolving-your-sms-campaign-to-boost-engagement-and-saleswebanner-768x401.png?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1632986635-evolving-your-sms-campaign-to-boost-engagement-and-saleswebanner-768x401.png?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1632986635-evolving-your-sms-campaign-to-boost-engagement-and-saleswebanner-768x401.png?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhQPEg0NDQ0NDhUNFg0YFx4ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFQ0MHC8dFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAaAAABBQEAAAAAAAAAAAAAAAAEAQIDBQYA/8QAIBAAAQMDBQEAAAAAAAAAAAAAAQACAwQhMgUSFCIxE//EABYBAQEBAAAAAAAAAAAAAAAAAAIEAP/EABcRAQADAAAAAAAAAAAAAAAAAAACERL/2gAMAwEAAhEDEQA/AMBHp1Lx8gnR6dSfPIIGN7uKblRxPdtPYqmpAsJKGkEfqVDtbujuSuRzJn//2Q=="},"width":768,"height":401},"url":"https://www.datocms-assets.com/54467/1632986635-evolving-your-sms-campaign-to-boost-engagement-and-saleswebanner-768x401.png?auto=format","width":768,"title":null,"height":401,"fluid":{"base64":"data:image/png;base64,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"}},"id":"DatoCmsTemplateArticle-61568520","title":"Benefits of 2-way SMS chat for Customer Service and Sales","slug":"benefits-of-2-way-sms-chat-for-customer-service-and-sales","meta":{"updatedAt":"2022-11-09T12:35:55.147+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Messaging and chat are exploding, and that’s good news for brands and consumers who want quicker, more simplified, personal and effective communication."}]},{"type":"paragraph","children":[{"type":"span","value":"Friends and family are increasingly using chat as a preferred means of communication, and consumers are chatting more with businesses, too. Half of U.S. consumers already use chat apps — such as WhatsApp and Facebook Messenger — to talk to businesses, and almost 7 in 10 Millennials do the same, "},{"url":"https://www.clickatell.com/survey-says-u-s-consumers-want-to-bank-on-chat/","type":"link","children":[{"type":"span","value":"research"}]},{"type":"span","value":" shows. Meanwhile, almost 9 in 10 consumers regularly use chat apps on a mobile device."}]},{"type":"paragraph","children":[{"type":"span","value":"That’s a level of chat-focused engagement that brands need to take advantage of, and there’s no better time than now to evolve 1-way SMS campaigns to 2-way SMS chat."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"What is SMS?"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS is a rapidly growing form of text that is already used by more than five billion people worldwide. It enables the transmission of messages of up to 160 characters among users on a mobile network. The great news for brands is SMS is natively supported on all phones, and the user’s phone number acts as their identity. That means SMS can grow as fast or faster than the penetration of mobile phones, which are expected to reach more than "},{"url":"https://www.gsma.com/mobileeconomy/wp-content/uploads/2020/03/GSMA_MobileEconomy2020_Global.pdf","type":"link","children":[{"type":"span","value":"8 billion "}]},{"type":"span","value":"people in 2023."}]},{"type":"paragraph","children":[{"type":"span","value":"Currently, SMS is most popular for outbound uses, such as appointment reminders, shipping notifications, flight confirmations, fraud alerts, or marketing campaigns. The results are astounding. More than 90% of SMS messages are read within three minutes of receipt. This means companies get an opportunity to engage with customers fast. What’s more, text messages have a whopping 98% open rate so the information gets delivered. In comparison, emails have a 20% to 30% open rate. A higher open rate increases the chance of a successful engagement."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"2-Way SMS Chat Drives Engagement, Sales"}]},{"type":"paragraph","children":[{"type":"span","value":"Now, with consumers increasingly anxious to do business via chat, especially since the COVID-19 pandemic, companies that launch 2-way SMS chat will catch a competitive edge."}]},{"type":"paragraph","children":[{"type":"span","value":"Chat is fast, easy and direct. With 2-way SMS chat, companies will answer more consumer questions faster. They’ll be more able to follow up in real-time, simplify the customer experience, create happier customers and drive engagement and sales to new levels. Fast responses from companies to consumers can drive fast sales and issue resolution. Also, chat provides a continuous thread between customer and brand, increasing opportunities to cross-sell, up-sell and create personalized messages that build trust and affinity."}]},{"type":"paragraph","children":[{"type":"span","value":"The ROI of chat and commerce is well documented by "},{"url":"https://www.clickatell.com/ebooks/chat-commerce/aberdeen-research-report-maximize-the-roi-of-chat-in-commerce-activities/","type":"link","children":[{"type":"span","value":"Aberdeen Research"}]},{"type":"span","value":". Its recent study shows that at least two-thirds of firms use chat, such as WhatsApp and WeChat, in commerce and those that do experience significant results:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"75% greater year-over-year revenue growth"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"89% greater annual growth in cross-sell/up-sell revenue"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"A 48% Y-o-Y bump in customer retention rates"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Almost 21x greater Y-o-Y increases in marketing ROI"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Key Benefits of 2-Way SMS Chat"}]},{"type":"paragraph","children":[{"type":"span","value":"Let’s look closer at the key benefits of 2-way SMS which is highly:"}]},{"type":"paragraph","children":[{"type":"span","value":"—"},{"type":"span","marks":["strong"],"value":"Conversational."},{"type":"span","value":" Commerce is all about relationships and relationships start with conversations. With 2-way SMS, companies don’t just talk to consumers, they talk with them. That builds engagement and connection. With a conversational thread flowing between brand and consumer, companies can quickly innovate and customize by changing tone and content to match the customer’s interest. With 2-way SMS, consumers easily share feedback, content, and opinions—which also makes them feel more valued. If conversations are automated with chatbots, brands do well if live chat takes over when questions become too complex."}]},{"type":"paragraph","children":[{"type":"span","value":"—"},{"type":"span","marks":["strong"],"value":"Convenience."},{"type":"span","value":" Consumers today have multiple options to interact with companies, and they increasingly want to do it via chat—and on their timeframe. With 2-way SMS, consumers read the message and can respond when it works best for them. That might be right away or later. They’re engaged with the company without having to wait on hold for a call center agent. Because the full history of the conversation resides in the 2-way SMS chat, the company and the consumer know what transpired before. No more having to repeat the same information to yet another call center chatbot or live agent. This creates a more convenient and satisfying exchange."}]},{"type":"paragraph","children":[{"type":"span","value":"—"},{"type":"span","marks":["strong"],"value":"Engagement. "},{"type":"span","value":"Customer engagement is the emotional connection between customers and company. Gallup "},{"url":"https://www.gallup.com/services/169331/customer-engagement.aspx","type":"link","children":[{"type":"span","value":"research"}]},{"type":"span","value":" shows that customers who are fully engaged represent a 23% premium in terms of share of wallet, profitability, revenue, and relationship growth over the average customer. With 2-way SMS chat, companies reach out, deliver their short message and then consumers can engage further when they want to. Companies aren’t interrupting consumers with unwanted phone calls at unwanted times, demanding attention. Because SMS messages are short, it only takes a few seconds for consumers to take in the information. Once they do, and if the information is on target, they are more likely to fully engage. This doesn’t happen with a phone call that is not listened to, or an email that isn’t opened."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"2-Way SMS Adds Value"}]},{"type":"paragraph","children":[{"type":"span","value":"Even as companies evolve from 1-way SMS to 2-way SMS, they must continue to add value to the customer journey. Content needs to be pertinent and appealing. Responses to customer responses need to drive the solution the customer seeks. Messages also need to be effective in 160 characters. Also, companies should test approaches several times and use analytics to gather feedback so messages can be more tailored. The end result of a successful 2-way SMS campaign is improved customer relations and sales."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"The Clickatell Solution"}]},{"type":"paragraph","children":[{"type":"span","value":"Consumer expectations are driving modern commerce activities. As consumers move more and more to chat, companies need to meet them there—or risk losing them to competitors who do."}]},{"type":"paragraph","children":[{"type":"span","value":"In this landscape, the opportunities for 2-way SMS are huge. Globally, mobile business messaging traffic hit 2.7 trillion in 2020, up 10% from 2019, "},{"url":"https://www.juniperresearch.com/press/mobile-business-messaging-to-reach-2-7-trillion","type":"link","children":[{"type":"span","value":"Jupiter Research"}]},{"type":"span","value":" says. The pandemic undoubtedly accelerated adoption of SMS marketing as consumers embraced more digital commerce."}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell powers SMS campaigns with one easy-to-setup API, no developers or coding required. Whether your business needs a quick and exceedingly efficient SMS tool or the ability to create rich 2-way chat conversations with customers, Clickatell has the solution. For more information, click "},{"url":"https://www.clickatell.com/enterprise-solutions/sms-api/","type":"link","children":[{"type":"span","value":"here"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"How to Choose the Optimum Chatbot Triggers","description":"There are many factors to consider when choosing a chat trigger, this guide will give you an overview of what these factors are and how they affect your business.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1632987298-seolearn-how-to-build-the-optimum-chatbot-triggerssarticleweb-banner-300x157.png?auto=format","id":"DatoCmsAsset-25603929"}},"internalName":"How to Choose the Optimum Chatbot Triggers","category":{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1666770988-seo_learn-how-to-build-the-optimum-chatbot-triggerss_article_web-banner.png?auto=format&w=1110","srcSet":"https://www.datocms-assets.com/54467/1666770988-seo_learn-how-to-build-the-optimum-chatbot-triggerss_article_web-banner.png?auto=format&dpr=0.26&w=1110 278w,\nhttps://www.datocms-assets.com/54467/1666770988-seo_learn-how-to-build-the-optimum-chatbot-triggerss_article_web-banner.png?auto=format&dpr=0.5&w=1110 555w,\nhttps://www.datocms-assets.com/54467/1666770988-seo_learn-how-to-build-the-optimum-chatbot-triggerss_article_web-banner.png?auto=format&w=1110 1110w","sizes":"(min-width: 1110px) 1110px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSCAgLEAoXDg8QDA0ZDhYNFhEYFxMZGCIfFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7NS8vOzs7OzsvLy8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBAAFB//EAB4QAAICAgIDAAAAAAAAAAAAAAIDAAEEIQVBERIx/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgME/8QAGREAAwADAAAAAAAAAAAAAAAAAAECERJR/9oADAMBAAIRAxEAPwDO0ceAIvcXDj1k3d9wactpIvzcGt5+32V7MXMMsMzBSKK3JEslxkvdyQcsBy+n/9k="},"width":1110,"height":580},"url":"https://www.datocms-assets.com/54467/1666770988-seo_learn-how-to-build-the-optimum-chatbot-triggerss_article_web-banner.png?auto=format","width":1110,"title":null,"height":580,"fluid":{"base64":"data:image/png;base64,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"}},"id":"DatoCmsTemplateArticle-61568540","title":"How to Choose the Optimum Chatbot Triggers","slug":"how-to-choose-the-optimum-chatbot-triggers","meta":{"updatedAt":"2022-11-09T12:45:15.723+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Customers today expect customer service from your business at any hour of the day or night. Eighty percent of customers now "},{"url":"https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-4th-ed.pdf","meta":[{"id":"rel","value":"noopener"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"consider the experience a company provides to be as important as its products and services"}]},{"type":"span","value":". And 66% expect a company to understand their needs and expectations."}]},{"type":"paragraph","children":[{"type":"span","value":"With a smart chatbot strategy, your company can do just that. Using chat—and chatbots—to communicate with customers has been gaining traction fast. Chatbots, inserted strategically in the customer journey, help brands increase customer engagement, brand loyalty, provide support and service through an ultra-convenient channel, and grow revenue through a wide variety of methods."}]},{"type":"heading","level":6,"children":[{"type":"span","value":"What Are Proactive Chat Triggers?"}]},{"type":"paragraph","children":[{"type":"span","value":"Proactive chat triggers are chat interactions that are triggered by a customer’s actions. For example, when a potential customer spends more than a couple of minutes looking at the same product page, a chatbot pop ups and ask if they’d like to see more information about the item."}]},{"type":"paragraph","children":[{"type":"span","value":"Other examples of proactive chat triggers include:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"A customer navigates away from the checkout page before paying for items in their cart. A chatbot could remind them they have items in the cart and/or ask if they need help choosing a payment option."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"A customer visits the pages of two or more similar products. This could trigger the chatbot to ask the visitor whether they would like to see more models of the item to help them narrow their choice."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"A customer visits a website for the second time. The chatbot might respond with a message like, “Welcome back!”"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"A visitor comes to the website while a live agent is on duty and able to take questions. If the customer is inactive for a few minutes, the chatbot might ask whether the visitor would like to chat with an agent."}]}]}]},{"type":"heading","level":5,"children":[{"type":"span","value":" "}]},{"type":"heading","level":6,"children":[{"type":"span","value":"Key Benefits of Proactive Chat Triggers"}]},{"type":"paragraph","children":[{"type":"span","value":"Proactive chat triggers offer numerous ways to increase your brand’s customer service. No matter what time of the day or night your customers will be able to inquire about something to do with your business. What’s more, they’ll get an instant response based on what they are currently doing."}]},{"type":"paragraph","children":[{"type":"span","value":"Here are some of the key benefits you can enable with proactive chat triggers:"}]},{"type":"heading","level":6,"children":[{"type":"span","value":"Improve Customer Engagement Rate"}]},{"type":"paragraph","children":[{"type":"span","value":"Conversational chatbots "},{"url":"https://www.clickatell.com/articles/technology/conversational-chatbots-marketing-strategy/","type":"link","children":[{"type":"span","value":"improve customer engagement rates"}]},{"type":"span","value":" significantly. You can get the most out of them when you choose optimum triggers including:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Welcoming new and return visitors when they come to your website."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Asking visitors to sign up for your newsletter or connect on social media before they navigate to another site."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Calling attention to the chatbot and pointing out what exactly the bot can help the customer do or learn."}]}]}]},{"type":"heading","level":5,"children":[{"type":"span","value":" "}]},{"type":"heading","level":6,"children":[{"type":"span","value":"Higher Sales Conversion"}]},{"type":"paragraph","children":[{"type":"span","value":"Everyone wants better customer engagement. A higher sales conversion, however, is the ultimate goal—one that the right chatbot triggers can help deliver by gently nudging visitors toward your products and services. Here are some examples of triggers that might help a chatbot increase your sales conversion rate:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"The shopper has come to your site from a competitor’s website."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"The shopper lives in an area where your business has local brick-and-mortar stores."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"The shopper puts something into their cart but later decides to remove it."}]}]}]},{"type":"heading","level":5,"children":[{"type":"span","value":" "}]},{"type":"heading","level":6,"children":[{"type":"span","value":"Reduce Cart Abandonment Rate"}]},{"type":"paragraph","children":[{"type":"span","value":"Cart abandonment is the bane of all ecommerce sites. Overall, "},{"url":"https://www.statista.com/statistics/457078/category-cart-abandonment-rate-worldwide/","meta":[{"id":"rel","value":"noopener"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"more than 88%"}]},{"type":"span","value":" of online shoppers abandon their orders before purchasing. Whether you have a store that sells consumer electronics (88.49% of carts are abandoned) or automotive items (96.88% of carts are abandoned), solving this critical business challenge is a priority for any online brand."}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbot triggers can help you to reduce your cart abandonment rate by responding to:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"A person trying to leave your site while they have items in their cart."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"A person navigating away from your payment page without providing payment information."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"A person adding more than one of the same item to their cart."}]}]}]},{"type":"heading","level":5,"children":[{"type":"span","value":" "}]},{"type":"heading","level":6,"children":[{"type":"span","value":"How to Choose the Right Proactive Chat Trigger"}]},{"type":"paragraph","children":[{"type":"span","value":"How do you determine which chatbot triggers are the right ones to take advantage of? Ultimately, you will need to do some research and testing to find the optimum chatbot triggers for your business. Those that work for an insurance agency might likely not be right for an automotive store. Chat triggers that work wonders for an apparel company might fall flat for a business that sells construction materials."}]},{"type":"paragraph","children":[{"type":"span","value":"Here are some common use cases to jump-start your strategizing:"}]},{"type":"heading","level":6,"children":[{"type":"span","value":"Upsell and Increase Sales Conversions"}]},{"type":"paragraph","children":[{"type":"span","value":"You own a business that sells posters. When someone adds an 18x24-inch poster to their shopping cart, it triggers your chatbot to ask whether they want to add a frame to their order."}]},{"type":"paragraph","children":[{"type":"span","value":"The shopper hadn’t really thought about it until now, but getting a frame makes sense. Congratulations, your chatbot trigger just gave you another sale."}]},{"type":"heading","level":6,"children":[{"type":"span","value":"Prevent Cart Abandonment"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s a familiar story: The shopper put several things in their cart, but for some unknown reason they’re leaving your site without actually buying the products. That action triggers your chatbot to say something like, “It looks like you left some items in your shopping cart! Get a 10% discount if you check out within the next five minutes.”"}]},{"type":"paragraph","children":[{"type":"span","value":"The combination of saving money and facing a time limit both incentivizes and puts a gentle pressure on the customer toward completing the purchase."}]},{"type":"heading","level":6,"children":[{"type":"span","value":"Re-engage Repeat Visitors"}]},{"type":"paragraph","children":[{"type":"span","value":"Repeat visitors are second only to repeat buyers. When someone visits your site frequently, they are demonstrating a clear and significant  interest in what you sell. Something, however, prevents them from clicking “buy now” and becoming a full-fledged customer."}]},{"type":"paragraph","children":[{"type":"span","value":"Repeat visitors could trigger chatbot messages like:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Save 10% and get free shipping today only!"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Have you seen our new arrivals? Click here. They’re amazing."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"We’ve updated our website. Let us show you how ordering is easier than ever."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Responding to these chat triggers makes your brand appear friendly, you improve customer engagement, primes customers for purchase."}]},{"type":"heading","level":6,"children":[{"type":"span","value":"Answering Support Queries"}]},{"type":"paragraph","children":[{"type":"span","value":"People often have a lot of questions before they buy items online. Effective chatbot triggers can look for signs of hesitancy: clicking on a lot of products without adding anything to the cart, moving between multiple ecommerce stores, backing away from payment pages at the last minute."}]},{"type":"paragraph","children":[{"type":"span","value":"These triggers give your chatbot opportunities to ask the visitor whether they have questions. Answering a few simple support queries could move them closer to conversion. It could also engage your customers and give them a better connection to your brand."}]},{"type":"heading","level":6,"children":[{"type":"span","value":"Make Your Chatbot More Effective with Clickatell"}]},{"type":"paragraph","children":[{"type":"span","value":"Making your chatbot more effective can take time, research, and testing. A trusted and experienced partner can make all the difference."}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell makes it easy to design and deliver these seamless engagements—with no technical experience needed. "},{"url":"https://www.clickatell.com/products/chat-desk/","type":"link","children":[{"type":"span","value":"Our Chat Desk"}]},{"type":"span","value":" "},{"url":"https://www.clickatell.com/products/chat-desk/","type":"link","children":[{"type":"span","value":"is one of the most advanced digital contact solutions in the world. It relies on conversational technology to help provide customer support through a mix of Chat and live agent interactions through a mix of Chat and live agent interactions. "}]},{"type":"span","value":"Our drag-and-drop visual tool, "},{"url":"https://www.clickatell.com/products/chatflow/","type":"link","children":[{"type":"span","value":"Clickatell Chat Flow"}]},{"type":"span","value":", simplifies the process of rolling out seamless cross-channel customer journeys from one that requires weeks or months and pulls on many resources across your company, to one that can be designed and deployed by a non-technical business user with no long lead times. And, our chat commerce solution helps customers not just engage, but also safely and efficiently "},{"url":"https://www.clickatell.com/enterprise-solutions/chat-commerce/","type":"link","children":[{"type":"span","value":"make purchases within chat"}]},{"type":"span","value":" channels, including chat apps."}]},{"type":"paragraph","children":[{"url":"https://www.clickatell.com/contact/contact-sales/","type":"link","children":[{"type":"span","value":"Reach out to our team"}]},{"type":"span","value":" to see how action-based triggers and the messages can convert more visitors into buyers for your company."}]}]}}}},{"seo":{"title":"10 Winning Chat Experiences for Retail","description":"Here are examples of brands that use chatbots effectively and how they can help you to create a great customer experience.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1632987586-10-winning-chat-experiences-for-retailweb-banner-300x157.png?auto=format","id":"DatoCmsAsset-25603950"}},"internalName":"10 Winning Chat Experiences for Retail","category":{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960559","name":"Retail","slug":"retail"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1666770968-10-winning-chat-experiences-for-retail_web-banner.png?auto=format&w=1110","srcSet":"https://www.datocms-assets.com/54467/1666770968-10-winning-chat-experiences-for-retail_web-banner.png?auto=format&dpr=0.26&w=1110 278w,\nhttps://www.datocms-assets.com/54467/1666770968-10-winning-chat-experiences-for-retail_web-banner.png?auto=format&dpr=0.5&w=1110 555w,\nhttps://www.datocms-assets.com/54467/1666770968-10-winning-chat-experiences-for-retail_web-banner.png?auto=format&w=1110 1110w","sizes":"(min-width: 1110px) 1110px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICA0QCg0LDhANDQsNDRUNDg0YFxkZGBYTFhUaHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAoQHDsoFhw7Ly8vLy87NTsvLy8vLy8vLy8vLzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABAMFB//EABwQAAICAgMAAAAAAAAAAAAAAAECAAQDBRETFP/EABYBAAMAAAAAAAAAAAAAAAAAAAIDBP/EABkRAAIDAQAAAAAAAAAAAAAAAAABAiIxIf/aAAwDAQACEQMRAD8AzXXdiODH9vldqoEqqVh+RGdnnc1xKXoKlIQYt54SM5WOCEelwCx//9k="},"width":1110,"height":580},"url":"https://www.datocms-assets.com/54467/1666770968-10-winning-chat-experiences-for-retail_web-banner.png?auto=format","width":1110,"title":null,"height":580,"fluid":{"base64":"data:image/png;base64,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"}},"id":"DatoCmsTemplateArticle-62080640","title":"10 Winning Chat Experiences for Retail","slug":"winning-chat-experiences-retail","meta":{"updatedAt":"2022-11-09T12:46:52.541+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Using chat channels to communicate with customers has been gaining traction fast. Chat helps brands increase customer engagement, brand loyalty, provide support and service through an ultra-convenient channel, and grow revenue through a wide variety of methods. The importance of chat in the retail space is particularly significant and is quickly increasing. In the recent State of Chat in Retail "},{"url":"https://www.clickatell.com/webinars/forrester-on-demand-webinar-the-state-of-chat-in-retail/","type":"link","children":[{"type":"span","value":"webinar"}]},{"type":"span","value":" conducted by Forrester, 42% of US adults in 2020 indicate that it’s important for retailers to offer live online chat—up from just 27% in 2019."}]},{"type":"heading","level":6,"children":[{"type":"span","marks":["strong"],"value":"What brands are using chat well?"}]},{"type":"paragraph","children":[{"type":"span","value":"Forrester studied 113 popular brands across seven online and mobile platforms to compile data for their State of Chat in Retail webinar: Apple Business Chat, Business Messenger, desktop website, Messenger, Mobile Website, native app, and WhatsApp. Forrester found that the vast majority of retailers are currently using chat to improve the customer experience by enabling businesses to access information and influence purchase decisions. However, most haven’t yet implemented options that let customers complete transactions in chat."}]},{"type":"paragraph","children":[{"type":"span","value":"Below are some of the key use cases unearthed in Forrester’s research. Many of these forward-thinking brands are using chat in simple, yet powerful, ways—and customers are loving them for it."}]},{"type":"heading","level":6,"children":[{"type":"span","marks":["strong"],"value":"IMPROVING THE CUSTOMER EXPERIENCE IN CHAT"}]},{"type":"paragraph","children":[{"type":"span","value":"Both Walmart and Domino’s Pizza are using chat in a straightforward way: they’re servicing customers where they are and enabling customers to message their brands on a third-party platform. Simple, but very effective. This is also a powerful strategy for brands who don’t feel like they get enough traffic on their own website."}]},{"type":"heading","level":6,"children":[{"type":"span","marks":["strong"],"value":"1. Walmart: search. click. chat."}]},{"type":"paragraph","children":[{"type":"span","value":"Walmart is using Apple Business Chat and Google Business Messenger to help customers reach them in chat. A search for Walmart in iOS, along with the usual options to call or visit the company’s website, includes a button to message Walmart directly. A click on the “Message” button opens a new chat window and starts the conversation. On Android, you can start a chat either from a search or by clicking “Message” in Google Maps."}]},{"type":"heading","level":6,"children":[{"type":"span","marks":["strong"],"value":"2. Domino’s Pizza: one-click starts a chat"}]},{"type":"paragraph","children":[{"type":"span","value":"This popular pizza brand drives traffic by making access to their chat easy by placing a click-to-chat Facebook Messenger button prominently on their company’s Facebook page. Customers using Facebook can quickly and easily utilize chat and this deployment will gradually change consumer behavior for the company."}]},{"type":"heading","level":5,"children":[{"type":"span","value":" "}]},{"type":"heading","level":6,"children":[{"type":"span","marks":["strong"],"value":"MARKETING IN CHAT"}]},{"type":"paragraph","children":[{"type":"span","value":"Combining contextual insights from within a customer chat with historical customer data from other channels, allows for very precise, targeted marketing efforts. It’s a great way for brands to target customers with relevant promotions and loyalty and rewards offers while they are in the engage and discovery stage—and serve them right within the chat experience."}]},{"type":"heading","level":6,"children":[{"type":"span","marks":["strong"],"value":"3. Hilton: targeting customers with promotions"}]},{"type":"paragraph","children":[{"type":"span","value":"When chatting with Hilton about booking a trip, Hilton agents can send offers they think customers might be interested in via a pop-up window right in the chat. This is a very easy, yet effective, way to leverage the contextual information that comes through in chat to deliver an immediate, personalized offer."}]},{"type":"heading","level":6,"children":[{"type":"span","value":" "}]},{"type":"heading","level":6,"children":[{"type":"span","marks":["strong"],"value":"4. Sephora and Tractor supply: nudging shoppers toward their private label products"}]},{"type":"paragraph","children":[{"type":"span","value":"These two retailers nail the process of helping customers pick out a product. Their agents pointed customers to their own private label lines, along with a bit of explanation about why they are highly recommended. If you’re a brand or retailer with a private label, this is an effective way to showcase your most profitable merchandise."}]},{"type":"heading","level":6,"children":[{"type":"span","marks":["strong"],"value":"INFLUENCING PURCHASING IN CHAT"}]},{"type":"paragraph","children":[{"type":"span","value":"One very common reason customers visit a brand’s website is to learn about product availability. Checking inventory within specific stores, learning store hours, and getting product information and product recommendations are all common use cases as well. Retailers offering these options via chat report anecdotally that they increase conversion rates and customer satisfaction levels."}]},{"type":"heading","level":6,"children":[{"type":"span","marks":["strong"],"value":"5. Aldi: precise product availability"}]},{"type":"paragraph","children":[{"type":"span","value":"Aldi’s chat readily tells customers that the item they want is in stock at the store they want—and shows the customer the exact number of products available in that store."}]},{"type":"heading","level":6,"children":[{"type":"span","marks":["strong"],"value":"6. Asley Home"},{"type":"span","value":": "},{"type":"span","marks":["strong"],"value":"personalized product suggestions"}]},{"type":"paragraph","children":[{"type":"span","value":"Some of the best chat experiences came from asking agents for help choosing a product. Ashley’s agent asked follow-up questions about mattress size, preferred sleeping position, and desired fill material to help home in on a truly personalized recommendation in real time."}]},{"type":"heading","level":6,"children":[{"type":"span","marks":["strong"],"value":"ENABLING TRANSACTIONS IN CHAT"}]},{"type":"paragraph","children":[{"type":"span","value":"As we mentioned above, many of the retail brands surveyed haven’t yet adopted using chat to complete actual transactions, with a couple of key exceptions. This is one of the most transformative uses of chat, and one that we at Clickatell are making reality for forward-thinking global brands with our "},{"url":"https://www.clickatell.com/enterprise-solutions/chat-commerce/","type":"link","children":[{"type":"span","value":"chat commerce solutions"}]},{"type":"span","value":"."}]},{"type":"heading","level":6,"children":[{"type":"span","marks":["strong"],"value":"7. Warby Parker: seamless checkout in chat"}]},{"type":"paragraph","children":[{"type":"span","value":"Industry-upending Warby Parker offers a very efficient, seamless checkout experience in chat. Once you chose an item to purchase and provided the agent with contact info, you can choose to Decline The Purchase or Enter Your Payment Info. Clicking the Enter Payment button pops open a window for payment information, right within the chat itself."}]},{"type":"heading","level":6,"children":[{"type":"span","marks":["strong"],"value":"8. Sephora: quick chat checkout if you have an account"}]},{"type":"paragraph","children":[{"type":"span","value":"Sephora lets you conduct a purchase transaction, but only if you already have an account with them. It’s a little less streamlined than the Warby Parker flow above, but still an excellent experience. You’ll just need to confirm your address, the last four digits of your credit card, and card billing address."}]},{"type":"heading","level":6,"children":[{"type":"span","marks":["strong"],"value":"SERVICING CUSTOMERS IN CHAT"}]},{"type":"paragraph","children":[{"type":"span","value":"Helping customers both pre-and post-purchase is, by far, the most prevalent way retail brands are improving the customer service experience with chat. It’s widely used by retailers across the globe, and likely a familiar experience to many of us already. Specific used cases include using chat to provide information like order tracking, estimated delivery times, and processing returns and exchanges."}]},{"type":"heading","level":6,"children":[{"type":"span","marks":["strong"],"value":"PRE- PURCHASE"}]},{"type":"heading","level":6,"children":[{"type":"span","marks":["strong"],"value":"9. Lidl and Wendy’s: pointing customers to nearby stores"}]},{"type":"paragraph","children":[{"type":"span","value":"Both of these retailers provide customers with full store details when they ask about nearby locations. It’s a great way to help customers very early in their shopping journey and encourage them to visit the local store. Lidl calls out specific hours for high-risk customer shoppers during the pandemic. If you confirm your location in Wendy’s chat, it’ll immediately open a window to start an order for that location—a clever way to entice a sale."}]},{"type":"heading","level":6,"children":[{"type":"span","marks":["strong"],"value":"10. Urban Outfitters’: down-to-the-minute delivery details"}]},{"type":"paragraph","children":[{"type":"span","value":"After providing the order an order number, an Urban Outfitters agent chats back a precise, down-to-the-minute update on estimated delivery. Eighty-three percent of customers surveyed say that estimated date and time of arrival is important for retailers to have on their website."}]},{"type":"paragraph","children":[{"type":"span","value":"Chat as a way to enhance the customer experience—and make purchases—will only continue to gain traction. Contextual insights, speech recognition, image recognition, handwriting identification, channel platform developments, and many other factors are fueling this digital transformation."}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell is well-positioned to help you maximize your opportunities in this new and evolving arena. "},{"url":"https://www.clickatell.com/products/chat-desk/","type":"link","children":[{"type":"span","value":"Clickatell’s Chat Desk"}]},{"type":"span","value":" "},{"url":"https://www.clickatell.com/products/chat-desk/","type":"link","children":[{"type":"span","value":"is one of the most advanced digital contact center solutions in the world, and it relies on conversational technology to help provide customer support through a mix of Chat and live agent interactions. "}]},{"type":"span","value":"Chat Desk works by giving your customers the ability to get immediate answers from a live agent through whatever channel they choose—online web Chat or mobile Chat apps like WhatsApp – reducing contact center costs, helping customers get information and resolve issues more quickly, and giving the contact center greater flexibility to manage teams, call volume, and increase satisfaction."}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell makes it easy to design and deliver these seamless engagements—with no technical experience needed. Our drag-and-drop visual tool, "},{"url":"https://www.clickatell.com/products/chatflow/","type":"link","children":[{"type":"span","value":"Clickatell Chat Flow"}]},{"type":"span","value":", simplifies the process of rolling out seamless cross-channel customer journeys from one that requires weeks or months and pulls on many resources across your company, to one that can be designed and deployed by a non-technical business user with no long lead times. "},{"url":"https://www.clickatell.com/products/sms-platform/#step-1","type":"link","children":[{"type":"span","value":"Our SMS service"}]},{"type":"span","value":" lets you send messages using an intuitive, no-code interface that does not require deep technical expertise. And, our chat commerce solution helps customers not just engage, but also safely and efficiently "},{"url":"https://www.clickatell.com/enterprise-solutions/chat-commerce/","type":"link","children":[{"type":"span","value":"make purchases within chat"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"Learn more by "},{"url":"https://www.clickatell.com/contact/contact-sales/","type":"link","children":[{"type":"span","value":"reaching out to Clickatell today"}]},{"type":"span","value":" and talking to a representative about how we can help your business start benefitting from today’s chat opportunities."}]},{"type":"paragraph","children":[{"type":"span","value":"Curious to know more and dive in deeper? "},{"url":"https://www.clickatell.com/webinars/forrester-on-demand-webinar-the-state-of-chat-in-retail/","type":"link","children":[{"type":"span","marks":["underline"],"value":"Listen our recorded webinar"}]},{"type":"span","value":" on the state of chat in retail."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"Introducing Nigerian Telecoms to Chat Commerce via WhatsApp","description":"With more than 90 million WhatsApp users Nigeria has one of the world’s largest WhatsApp market penetrations. Key have already begun leveraging this powerful channel to reach customers, drive sales and add new revenue streams.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1632989643-clickatellintroducing-nigerian-telecoms-to-chat-commerce-via-whatsappweb-banner-300x157.png?auto=format","id":"DatoCmsAsset-25612571"}},"internalName":"Introducing Nigerian Telecoms to Chat Commerce via WhatsApp","category":{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960545","name":"WhatsApp","slug":"whatsapp"},{"id":"DatoCmsTaxonomyCategory-142960544","name":"Contact Centers","slug":"contact-centers"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960524","name":"Chat 2 Pay","slug":"chat-2-pay"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1666772457-clickatell_introducing-nigerian-telecoms-to-chat-commerce-via-whatsapp_web-banner.png?auto=format&w=1110","srcSet":"https://www.datocms-assets.com/54467/1666772457-clickatell_introducing-nigerian-telecoms-to-chat-commerce-via-whatsapp_web-banner.png?auto=format&dpr=0.26&w=1110 278w,\nhttps://www.datocms-assets.com/54467/1666772457-clickatell_introducing-nigerian-telecoms-to-chat-commerce-via-whatsapp_web-banner.png?auto=format&dpr=0.5&w=1110 555w,\nhttps://www.datocms-assets.com/54467/1666772457-clickatell_introducing-nigerian-telecoms-to-chat-commerce-via-whatsapp_web-banner.png?auto=format&w=1110 1110w","sizes":"(min-width: 1110px) 1110px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoLDhgQDg0NDhwVFhEdLh8dJhoVIiEtHysjGh0oHSYWMDUlKC0vMjIyJSI4PTc1PCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7NS87OzsvLzsvNS87Ly8vLzs7Oy8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBAABBv/EAB8QAAEDBQADAAAAAAAAAAAAAAIAAwQBBQYHERIhMf/EABYBAQEBAAAAAAAAAAAAAAAAAAMEAv/EABsRAAIBBQAAAAAAAAAAAAAAAAECABESITFB/9oADAMBAAIRAxEAPwAuvLAy/C4NUxluHtmFfaBqOS4UKva9VbGvcuK5xsuJbGruYZZhrvjBQ4nkNVEldL9NfhCJH9UVYqBkwgp5P//Z"},"width":1110,"height":580},"url":"https://www.datocms-assets.com/54467/1666772457-clickatell_introducing-nigerian-telecoms-to-chat-commerce-via-whatsapp_web-banner.png?auto=format","width":1110,"title":null,"height":580,"fluid":{"base64":"data:image/png;base64,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"}},"id":"DatoCmsTemplateArticle-61575206","title":"Introducing Nigerian Telecoms to Chat Commerce via WhatsApp","slug":"nigerian-telcoms-chat-commerce-whatsapp","meta":{"updatedAt":"2022-11-09T12:49:31.609+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"WhatsApp is changing the way companies around the world connect and do business with their customers. In many ways, Nigeria is ground zero for this innovation. With more than "},{"url":"https://www.statista.com/statistics/1176096/number-of-social-media-users-nigeria/","type":"link","children":[{"type":"span","value":"90 million WhatsApp users"}]},{"type":"span","value":" – a full 45% of the national population – Nigeria has one of the world’s "},{"url":"https://www.businessofapps.com/data/whatsapp-statistics/#:~:text=Looking%20at%20WhatsApp%20users%20by,and%20the%20US%20in%20third.","type":"link","children":[{"type":"span","value":"largest WhatsApp market"}]},{"type":"span","value":" penetrations of people 16-years-old and older. Telecom companies in Africa have been discovering the value of using WhatsApp to provide their customers new services through interactive messaging, enabling people to manage their accounts, receive balance notifications, and make purchases like data and airtime – all through WhatsApp."}]},{"type":"paragraph","children":[{"type":"span","value":"Since WhatsApp is a natural extension of customers’ lives, there is tremendous value in using the channel to provide services, support, and a great deal of added value to the services that telecoms already provide."}]},{"type":"paragraph","children":[{"type":"span","value":"Let’s take a closer look at how Nigerian telecoms benefit from using WhatsApp to connect with their customers."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Use WhatsApp to improve engagement, attract new customers, and increase revenue"}]},{"type":"paragraph","children":[{"type":"span","value":"Given the market penetration of WhatsApp in Nigeria and its clear position as the leading messaging app in the country, using this channel to communicate and offer consumers more services and customized deals is a win-win. Your customers can get more done, more quickly through WhatsApp, and your business introduces a new, lucrative revenue channel that will provide enormous ROI within months. One recent telecom deployment of Clickatell’s "},{"url":"https://www.clickatell.com/enterprise-solutions/chat-commerce/","type":"link","children":[{"type":"span","value":"Chat Commerce Platform"}]},{"type":"span","value":" using WhatsApp led to 55% of first-time users returning for future engagement and a 30% month-on-month customer adoption growth rate."}]},{"type":"paragraph","children":[{"type":"span","value":"Investing in WhatsApp as a service and support channel, also provides a new competitive advantage by increasing transactional volume and attracting and retaining customers – something that is paramount in an age of continuous digital transformation and growing competition in the Nigerian telecom space. This “sticky” customer experience saves people time and makes first-time users returning users."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Enable fast, secure payments and transactions"}]},{"type":"paragraph","children":[{"type":"span","value":"Security against fraud and concerns over personal information privacy are always on the minds of customers. And this is one reason that using WhatsApp as a payments gateway is optimal. By enabling payments directly through the WhatsApp channel, your telecom will benefit by peace of mind of knowing that WhatsApp end-to-end encryption is one of the most secure payment vehicles in the world. We explored the full Chat App security space in a recent "},{"url":"https://www.clickatell.com/whitepapers/chat-banking/chat-banking-and-security/","type":"link","children":[{"type":"span","value":"white paper"}]},{"type":"span","value":" and WhatsApp’s security is industry-leading."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Clickatell’s Chat Commerce Platform and WhatsApp optimize customer service and support"}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell has built the world’s first "},{"url":"https://www.clickatell.com/enterprise-solutions/chat-commerce/","type":"link","children":[{"type":"span","value":"Chat Commerce Platform"}]},{"type":"span","value":" to provide innovative telecom companies like yours with robust products for self-service, account management, and transactional services in Chat your customers will value, including quick and convenient experiences with your brand."}]},{"type":"paragraph","children":[{"type":"span","value":"Our "},{"url":"https://www.clickatell.com/products/chatflow/","type":"link","children":[{"type":"span","value":"Chat Flow"}]},{"type":"span","value":" product allows telecoms to set up a variety of workflows to create chat experiences with your customers through WhatsApp. Chat Flow lets you create, edit, test, and manage complex Chat Commerce experiences across multiple channels, building rich conversational engagements with your customers visually."}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell’s "},{"url":"https://www.clickatell.com/articles/contact-centers/evolve-your-contact-center-with-clickatell-chat-desk/","type":"link","children":[{"type":"span","value":"Chat Desk, one of the most advanced digital contact center software solutions for live agents in the world, "}]},{"type":"span","value":"lowers initial contact center volume by deflecting calls to WhatsApp for chatbots to help solve simple support inquiries. Given that as much as 80% of incoming calls to a typical contact center involve questions or issues that have already been resolved, a WhatsApp-enabled solution will eliminate human costs, resolve issues more quickly and directly, and give customers the full-digital experiences they want."}]},{"type":"paragraph","children":[{"type":"span","value":"Chat Desk works by giving your customers the ability to get immediate answers from a live agent through whatever channel they choose—online web Chat or mobile Chat apps like WhatsApp – reducing contact center costs, helping customers get information and resolve issues more quickly, and giving the contact center greater flexibility to manage teams, call volume, and increase satisfaction."}]},{"type":"paragraph","children":[{"type":"span","value":"In addition, Clickatell’s customer Portal allows your business to have real-time and detailed views of each transaction, sale, and refund – market intelligence that can allow you to optimize the Chat Commerce gateway for improved results over time."}]},{"type":"paragraph","children":[{"type":"span","value":"To learn how to begin using our Chat Commerce Platform and WhatsApp to provide new value to your customers, take engagement with your brand to the next level, and build a powerful new revenue channel, contact Samson Isa (link), Director in West Africa at Clickatell, today!"}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"Tips to Get Started With Conversational Commerce Today","description":"Learn tips and best practices on how to get started with conversational commerce, including the benefits of this new technology and what steps you need to take.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1632991144-clickatelltips-to-get-started-with-conversational-commerce-todayweb-banner1-300x157.png?auto=format","id":"DatoCmsAsset-25614086"}},"internalName":"Tips to Get Started With Conversational Commerce Today","category":{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960545","name":"WhatsApp","slug":"whatsapp"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960524","name":"Chat 2 Pay","slug":"chat-2-pay"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1666772853-clickatell_tips-to-get-started-with-conversational-commerce-today_web-banner1.png?auto=format&w=1110","srcSet":"https://www.datocms-assets.com/54467/1666772853-clickatell_tips-to-get-started-with-conversational-commerce-today_web-banner1.png?auto=format&dpr=0.26&w=1110 278w,\nhttps://www.datocms-assets.com/54467/1666772853-clickatell_tips-to-get-started-with-conversational-commerce-today_web-banner1.png?auto=format&dpr=0.5&w=1110 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to Get Started With Conversational Commerce Today","slug":"tips-to-get-started-with-conversational-commerce-today","meta":{"updatedAt":"2024-10-10T13:09:28.764+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Conversational commerce—the intersection of messaging apps and commerce—drives conversions and improves customer satisfaction. Consumers can chat with company representatives, get customer support, ask questions, get personalized recommendations, read reviews, and click to purchase all from within messaging apps. With conversational commerce, the consumer engages in this interaction with a human representative, a chatbot, or a mix of both."}]},{"type":"paragraph","children":[{"type":"span","value":"The growing smartphone adoption rate makes conversational commerce incredibly effective. As of 2020, more than "},{"url":"https://www.statista.com/statistics/201183/forecast-of-smartphone-penetration-in-the-us/","type":"link","children":[{"type":"span","value":"72% "}]},{"type":"span","value":"of American adults owned smartphones. Globally, about "},{"url":"https://www.statista.com/statistics/203734/global-smartphone-penetration-per-capita-since-2005/","type":"link","children":[{"type":"span","value":"46%"}]},{"type":"span","value":" of the world’s adults had smartphones in 2020, up over 8% since 2018. There’s still plenty of room to grow, though. And as the number of people using smartphone apps increases, "},{"url":"https://www.clickatell.com/articles/chat-commerce/chat-commerce-vs-conversational-commerce-the-difference-matters/","type":"link","children":[{"type":"span","value":"conversational commerce and chat commerce"}]},{"type":"span","value":" (making purchases over chat) will grow along with it."}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots can be a key part of a smart conversational commerce strategy, taking on simple, repeat tasks such as placing orders and answering basic questions. This frees up your human customer service agents for more complicated interactions that need a human in the loop. Chatbots can also initiate interactions to get the conversation started. For example, when someone visits your Facebook page, your chatbot can immediately ask them what services they need."}]},{"type":"paragraph","children":[{"type":"span","value":"Below are key tips to creating a successful conversational commerce plan:"}]},{"type":"heading","level":5,"children":[{"type":"span","value":" "}]},{"type":"heading","level":5,"children":[{"type":"span","value":"Use the power of your brand voice"}]},{"type":"paragraph","children":[{"type":"span","value":"Part of what makes conversational commerce so powerful is right in the name itself: it’s a conversation. The voice your brand brings to the conversation is critical—and it needs to stay consistent. Whether you’re using a chatbot, human agents, or both, it’s important that all interactions with your brand have the same voice and deliver similar messages. If not, the experience will feel disjointed. You’ll lose the personal and intimate benefits of connecting with customers in social and chat channels in the first place."}]},{"type":"paragraph","children":[{"type":"span","value":"Let’s look at a couple of examples to see how brand voices differ—and how it translates to the information and messages you convey."}]},{"type":"paragraph","children":[{"type":"span","value":"Imagine you run a restaurant that specializes in Mexican-Asian fusion. You sell tacos stuffed with tofu, kimchi, pickled vegetables, and other Asian ingredients. You also have sushi options that include avocado, hot sauce, and ingredients common in Mexico. Your brand is high-energy and fun, bright colors and a festive feel await diners in your restaurant."}]},{"type":"paragraph","children":[{"type":"span","value":"When someone visits your website, the chatbot might ask questions like:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Do you want to reserve our restaurant for a fun event?"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Want to check out our latest menu of hot-off-the grill specials?"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Check out our Happiest Happy Hour specials!"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"When someone clicks on one of those options, the chatbot gives them the correct answer or directs them to the appropriate resource."}]},{"type":"paragraph","children":[{"type":"span","value":"A chatbot’s questions would look very different for an investment company known for its conservative approach to growing wealth. The voice your chatbot and agents would use would be straightforward and honest, using simple, direct language to inspire trust. In addition, the content of your conversations with customers would be completely different."}]},{"type":"paragraph","children":[{"type":"span","value":"With this business, conversation starters might sound more like:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Do you need to rollover your 401(k)?"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Would you like to schedule a meeting with an advisor?"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Talk to an expert about lowering your tax burden."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Are you wanting to create an account?"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"heading","level":5,"children":[{"type":"span","value":"Know Where Your Customers Are"}]},{"type":"paragraph","children":[{"type":"span","value":"Different chat apps attract different demographics. Finding out exactly which channels your various customer segments use is key."}]},{"type":"paragraph","children":[{"type":"span","value":"Roughly "},{"url":"https://www.pewresearch.org/internet/fact-sheet/social-media/","type":"link","children":[{"type":"span","value":"69%"}]},{"type":"span","value":" of Americans use Facebook, so adding a chatbot to your Facebook business page is a solid option. WhatsApp is the most popular global messaging channel, with more than "},{"url":"https://www.oberlo.com/blog/whatsapp-statistics","type":"link","children":[{"type":"span","value":"two billion active users"}]},{"type":"span","value":" each month using it to communicate with family and friends. WhatsApp is also "},{"url":"https://bizibl.com/marketing/article/whatsapp-wechat-and-facebook-messenger-apps-global-messenger-usage-penetration-and","type":"link","children":[{"type":"span","value":"the most popular message app for all age groups"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"Seventy-one percent of U.S. adults between ages 18 and 29 say they use Instagram. But only 13% of people 65 and over do. If your business targets a young audience, reaching them through Instagram can be a smart investment. If you have an older audience, it likely is not."}]},{"type":"paragraph","children":[{"type":"span","value":"Other places that you can reach your customers include:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"WhatsApp"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Facebook Messenger"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Snapchat"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Your website"}]}]}]},{"type":"heading","level":5,"children":[{"type":"span","value":" "}]},{"type":"heading","level":5,"children":[{"type":"span","value":"Set Realistic Goals for Your Conversational Commerce Plan"}]},{"type":"paragraph","children":[{"type":"span","value":"When you start your conversational commerce plan, start small and build upon your successes. By choosing simple tasks that a large percentage of your customers do over and over, you get lots of learnings quickly. You’ll see what’s working and where you might want to make tweaks. For instance, maybe your customers use the word “bal” instead of “balance” or behave differently when doing a task in WhatsApp than they do when doing the exact same task on another chat channel."}]},{"type":"paragraph","children":[{"type":"span","value":"Conversational commerce tends to do two things very well:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Lowers the amount of time that customer service reps spend dealing with accounts"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Increases sales without increasing the amount of money you spend on sales personnel"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"During the first month of your plan, set goals like:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Decreasing the customer service department queries by 10%"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Increasing online orders by 5%"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"There’s a good chance that you will do better than that, but you need to establish a baseline before you commit to concrete numbers.  Measuring against your KPIs shows you how each iteration improves upon the last—or if for some reason it doesn’t. You’ll see if there are any broad-stroke takeaways. You can also begin to optimize your interactions within each channel to take advantage of unique features and functionality."}]},{"type":"paragraph","children":[{"type":"span","value":"From simple, basic everyday queries to more complicated tasks like acquiring and onboarding new customers, you can use what you’ve learned firsthand from your own customers to offer more capabilities with confidence."}]},{"type":"heading","level":5,"children":[{"type":"span","value":" "}]},{"type":"heading","level":5,"children":[{"type":"span","value":"Partner with a Proven Leader"}]},{"type":"paragraph","children":[{"type":"span","value":"You will likely get the most benefits from conversational commerce when you work with a company that can help you navigate the nuances of this new paradigm—and quickly start to see proof of concept with solid results."}]},{"type":"paragraph","children":[{"type":"span","value":"As a global messaging leader, Clickatell helps you maximize your outreach and track performance. We are experienced at "},{"url":"https://www.clickatell.com/products/sms-platform/#step-1","type":"link","children":[{"type":"span","value":"integrating SMS"}]},{"type":"span","value":" into CRMs and other software. And, the Clickatell "},{"url":"https://www.clickatell.com/products/whatsapp/","type":"link","children":[{"type":"span","value":"WhatsApp Business API"}]},{"type":"span","value":" enables you to take advantage of the channel’s chat capabilities—and tap into the  "},{"url":"https://www.clickatell.com/ebooks/chat-commerce/aberdeen-research-report-maximize-the-roi-of-chat-in-commerce-activities/","type":"link","children":[{"type":"span","value":"75% greater year-over-year (YoY) growth"}]},{"type":"span","value":" in annual revenue (10.7% vs. 6.1%) experienced by companies that do."}]},{"type":"paragraph","children":[{"type":"span","value":"What’s more, our focus on "},{"url":"https://www.clickatell.com/enterprise-solutions/chat-commerce/","type":"link","children":[{"type":"span","value":"chat commerce"}]},{"type":"span","value":" enables your customers to not just engage with you for information and support, but actually securely buy your product or service via chat channels. With it you can:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Manage profiles."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Retrieve statements."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Manage subscriptions."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Redeem gift cards."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Pay for online purchases."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Manage digital products."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"Our team of skilled professionals will work with you to design a plan that meets your needs—and exceeds your expectations. Curious to know more? "},{"url":"https://www.clickatell.com/contact/contact-sales/","type":"link","children":[{"type":"span","value":"Let’s chat"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Elevating the Customer Experience with the WhatsApp Business API","description":"Due to its large user base, WhatsApp is one of the most effective mobile marketing channels. This article explains how businesses can use it.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1632992531-elevating-the-customer-experience-with-the-whatsapp-business-apiweb-banner-300x157.png?auto=format","id":"DatoCmsAsset-25622952"}},"internalName":"Elevating the Customer Experience with the WhatsApp Business API","category":{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1666772921-elevating-the-customer-experience-with-the-whatsapp-business-api_web-banner.png?auto=format&w=1110","srcSet":"https://www.datocms-assets.com/54467/1666772921-elevating-the-customer-experience-with-the-whatsapp-business-api_web-banner.png?auto=format&dpr=0.26&w=1110 278w,\nhttps://www.datocms-assets.com/54467/1666772921-elevating-the-customer-experience-with-the-whatsapp-business-api_web-banner.png?auto=format&dpr=0.5&w=1110 555w,\nhttps://www.datocms-assets.com/54467/1666772921-elevating-the-customer-experience-with-the-whatsapp-business-api_web-banner.png?auto=format&w=1110 1110w","sizes":"(min-width: 1110px) 1110px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoLDhgQFxUNDh0VFRUdIR8lHiIVFhUhHysjJh0oHRYWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHA0OHC8dFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAHAQUGAP/EACAQAAEEAgIDAQAAAAAAAAAAAAMAAQIEBhEFIRMiURL/xAAVAQEBAAAAAAAAAAAAAAAAAAACA//EABgRAAIDAAAAAAAAAAAAAAAAAAARAQIh/9oADAMBAAIRAxEAPwDNYzSomNB5SZu0kc9jwZ47EoX3qKIQ7p/hxSdu0t8bcLYxF/JLfqna2kqJB+WEo1nF8dcqvkrxh2SNF+tqUonASmf/2Q=="},"width":1110,"height":580},"url":"https://www.datocms-assets.com/54467/1666772921-elevating-the-customer-experience-with-the-whatsapp-business-api_web-banner.png?auto=format","width":1110,"title":null,"height":580,"fluid":{"base64":"data:image/png;base64,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"}},"id":"DatoCmsTemplateArticle-61635931","title":"Elevating the Customer Experience with the WhatsApp Business API","slug":"elevating-the-customer-experience-with-the-whatsapp-business-api","meta":{"updatedAt":"2022-10-26T20:59:11.210+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"People all across the planet love WhatsApp. It is the most popular global messaging channel, with more than "},{"url":"https://www.oberlo.com/blog/whatsapp-statistics","type":"link","children":[{"type":"span","value":"two billions active users"}]},{"type":"span","value":" each month using it to communicate with family and friends. WhatsApp is also "},{"url":"https://bizibl.com/marketing/article/whatsapp-wechat-and-facebook-messenger-apps-global-messenger-usage-penetration-and","type":"link","children":[{"type":"span","value":"the most popular message app for all age groups"}]},{"type":"span","value":" - making it a tremendous tool to connect with people in every demographic and from all walks of life."}]},{"type":"paragraph","children":[{"type":"span","value":"WhatsApp Business is a specific app offered by WhatsApp to enable businesses to send and receive messages with their customers. It provides tools to communicate with people through a combination of automation and real-time messaging capabilities and is designed to function just like WhatsApp Messenger."}]},{"type":"paragraph","children":[{"type":"span","value":"WhatsApp Business builds on users’ love and loyalty for the app, adding in features that give companies the ability to service customers, sell products, and services, and build brand loyalty. Businesses can create profiles, set up auto responses, easily segment customers for marketing efforts, and see metrics on how the messages you send to your consumers are sent, delivered, read, and received. It’s catching on quickly. There are already more than "},{"url":"https://www.wsj.com/articles/whatsapps-business-user-base-grew-tenfold-from-2019-11594298961","type":"link","children":[{"type":"span","value":"50 users of the WhatsApp Business"}]},{"type":"span","value":" app to connect with their customers."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"WhatsApp Business API for Medium to Large Companies"}]},{"type":"paragraph","children":[{"type":"span","value":"The WhatsApp Business API goes a step further, enabling enterprise companies to tap into WhatsApp’s code to get deeper insights and add their own features and integrations. As an authorized WhatsApp Business Solution Provider, Clickatell makes leveraging the WhatsApp Business API simple and straightforward for medium to large companies everywhere that want to build their brands and strengthen customer connections."}]},{"type":"paragraph","children":[{"type":"span","value":"The rewards of doing so are many and significant. Put simply, it pays for businesses to use WhatsApp Business. Research shows that an impressive "},{"url":"https://www.huffpost.com/entry/50-important-customer-exp_b_8295772","type":"link","children":[{"type":"span","value":"55% of customers are willing to pay more for a “guaranteed good customer experience"}]},{"type":"span","value":".” A full 72% of customers will share a positive experience with 6 or more people. Conversely, 13% tell 15 or more people if they’re unhappy with a business experience. WhatsApp allows businesses to talk with customers in real time, answer questions, solve problems and, in the future, buy goods and services."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Key Ways WhatsApp Business Elevates Customer Experience:"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Increase open and response and rates"}]},{"type":"paragraph","children":[{"type":"span","value":"The best marketing is only effective if your audience sees it; reaching your audience and customers is the name of the game. The "},{"url":"https://www.gartner.com/en/marketing/insights/articles/tap-into-the-marketing-power-of-sms","type":"link","children":[{"type":"span","value":"average open rate in WhatsApp is an impressive 98%"}]},{"type":"span","value":", compared with 22% for email campaigns. The reason is simple: your customer has already opted-in to receive messages from you by providing their number and adding your number to their contacts. And if they’re willing to do this, more likely than not, they are they are willing to read your messages."}]},{"type":"paragraph","children":[{"type":"span","value":"Response rates bear this out. "},{"url":"https://www.clickatell.com/ebooks/chat-commerce/aberdeen-research-report-maximize-the-roi-of-chat-in-commerce-activities/","type":"link","children":[{"type":"span","value":"Our recent Aberdeen ROI Report"}]},{"type":"span","value":" research shows that companies using chat capabilities address consumer needs were able to do so more swiftly and efficiently. As a result, they decreased their  customer effort by 10.8x (4.3% vs. 0.4%) and grow customer retention rates by 48% YoY (7.4% vs. 5.0%)."}]},{"type":"paragraph","children":[{"type":"span","value":"The result is an impressive bump in the ROI of your marketing activities. Companies with chat-enabled commerce activities report an astounding 20.7x greater YoY increase in return on marketing investments (ROMI), compared to firms without chat capabilities (6.2% vs. 0.3%)."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":" Converse with context anytime"}]},{"type":"paragraph","children":[{"type":"span","value":"Chat allows for better customer engagement by putting the power in the customer’s hand, letting them start—and pause—an interaction and return when it is convenient, without losing the thread and context. It also saves time, both for your customer service agents and your customers, particularly when dealing with common requests. The ability to see a customer’s account in the moment, and to give and receive immediate feedback as they try various fixes or options, cuts down dramatically on miscommunication and confusion."}]},{"type":"paragraph","children":[{"type":"span","value":"On the flip side, if the customer wants to pause the conversation and come back later, it’s easy to pick up where things left off by referencing the full context of the interaction."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Directly deliver more personalized updates and offers"}]},{"type":"paragraph","children":[{"type":"span","value":"WhatsApp puts you in your customer’s address book and gives you direct, personal access. When you send a message, it arrives instantly, popping up on their phone. Customers don’t need to check their email accounts. There’s no risk of your emails sitting untouched in an inbox or spam folder."}]},{"type":"paragraph","children":[{"type":"span","value":"What’s more, because you can easily access and understand customer behavior, your marketing can be extremely personalized and targeted. You can segment your audience by customers’ needs and previous interactions with your company, and fine-tune offers and messaging appropriately. This further enhances connection and loyalty—and incites action."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Streamline and enhance customer support"}]},{"type":"paragraph","children":[{"type":"span","value":"Today’s customers simply do not want to wait to raise issues, ask questions, get product information, or purchase products. When your company offers support through WhatsApp Business, they don’t have to."}]},{"type":"paragraph","children":[{"type":"span","value":"WhatsApp Business allows for better customer engagement by putting the power in the customer’s hand, letting them start—and pause—an interaction and return when it is convenient, without losing the thread and context. It also saves time, both for your customer service agents and your customers, particularly when you are able to automate common requests."}]},{"type":"paragraph","children":[{"type":"span","value":"For example, global health service leader Cigna wanted to reduce the volume of customer calls, while at the same time increasing customer satisfaction and offering an additional self-service tool for post-purchase customer care to a local patient group. By using a WhatsApp-powered virtual assistant they "},{"url":"https://www.facebook.com/business/success/cigna-hong-kong","type":"link","children":[{"type":"span","value":"achieved a 3X faster response time for customer inquiries and an impressive 91% customer query resolution rate"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"WhatsApp Business also enables customers to escalate issues and connect with live customer service agents when they want to or need to. Clickatell just launched "},{"url":"https://www.clickatell.com/products/chatflow/","type":"link","children":[{"type":"span","value":"Chat Flow"}]},{"type":"span","value":", a Chat Commerce workflow builder that makes it easy for brands to interact with consumers on WhatsApp and other chat apps. Chat Flow’s app-like functionality on trusted chat channels provides consumers with in-depth product information, issue resolution, and the ability to interact and make purchases within a chat conversation."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Get started with WhatsApp Business today"}]},{"type":"paragraph","children":[{"type":"span","value":"WhatsApp Business is an opportunity to gain a serious competitive advantage—and the results of doing so are significant. Companies incorporating chat capabilities that enable consumers to have an effortless experience enjoy 75% greater year-over-year (YoY) growth in annual revenue (10.7% vs. 6.1%)."}]},{"type":"paragraph","children":[{"type":"span","value":"Want to join their ranks? Let us show you how Clickatell’s WhatsApp Business API can help you leverage WhatsApp Business for your enterprise."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"Selecting an SMS Service that is Right for Your Business","description":"Eight criteria you should assess when choosing your bulk SMS service provider.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1632993631-clickatellselecting-an-sms-service-that-is-right-for-your-businessweb-banner-opt1-300x157.png?auto=format","id":"DatoCmsAsset-25643987"}},"internalName":"Selecting an SMS Service that is Right for Your Business","category":{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1666774357-clickatell_selecting-an-sms-service-that-is-right-for-your-business_web-banner-opt2.png?auto=format&w=1110","srcSet":"https://www.datocms-assets.com/54467/1666774357-clickatell_selecting-an-sms-service-that-is-right-for-your-business_web-banner-opt2.png?auto=format&dpr=0.26&w=1110 278w,\nhttps://www.datocms-assets.com/54467/1666774357-clickatell_selecting-an-sms-service-that-is-right-for-your-business_web-banner-opt2.png?auto=format&dpr=0.5&w=1110 555w,\nhttps://www.datocms-assets.com/54467/1666774357-clickatell_selecting-an-sms-service-that-is-right-for-your-business_web-banner-opt2.png?auto=format&w=1110 1110w","sizes":"(min-width: 1110px) 1110px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEhULFBgVDhkVDh0PDREPFxUZGBYfFiEdHy0vJh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHA8QHDsoIig7OzsvLy87Ly8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABAMFBv/EABwQAAIDAQADAAAAAAAAAAAAAAECAAMEBQYREv/EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGxEAAQQDAAAAAAAAAAAAAAAAAgABETIFBjH/2gAMAwEAAhEDEQA/AMbw+MurMVYw3eK1Uhm+hKnk9bTRWQrSTZ29diEM0az46OIhBuE2SVnPFbkBoRY6bXPstCScsRPEwA2eLL//2Q=="},"width":1110,"height":580},"url":"https://www.datocms-assets.com/54467/1666774357-clickatell_selecting-an-sms-service-that-is-right-for-your-business_web-banner-opt2.png?auto=format","width":1110,"title":null,"height":580,"fluid":{"base64":"data:image/png;base64,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"}},"id":"DatoCmsTemplateArticle-61659155","title":"Selecting an SMS Service that is Right for Your Business","slug":"selecting-an-sms-service-that-is-right-for-your-business","meta":{"updatedAt":"2022-10-26T23:50:07.160+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"How can you reach every potential customer through their smart phone and get extraordinarily high open rates? No, the channel is not email, nor social media. The answer is Bulk SMS marketing."}]},{"type":"paragraph","children":[{"type":"span","value":"Your business can use SMS to send messages to 85% of the world’s population. That’s significantly more than you could hope to reach using email. And your customers are more likely to pay attention to what you’ve got to say - and sell. "},{"url":"https://www.gartner.com/en/marketing/insights/articles/tap-into-the-marketing-power-of-sms","type":"link","children":[{"type":"span","value":"SMS messages have much higher open rates"}]},{"type":"span","value":" than email—98% compared to 22% for email campaigns."}]},{"type":"paragraph","children":[{"type":"span","value":"The best part? With bulk SMS services, your company can connect with customers for a very "},{"url":"https://www.clickatell.com/pricing-and-coverage/message-pricing/#step-1","type":"link","children":[{"type":"span","value":"low cost"}]},{"type":"span","value":". Plus, using SMS is easy and fast. You can send a coupon to every one of your customer contacts in less time than is takes to read this article."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s easy to get started. You just need to choose an SMS service provider that offers the basics along with must-have features that can give your campaigns a boost."}]},{"type":"paragraph","children":[{"type":"span","value":"Choosing the right bulk SMS service provider, however, can be confusing. That’s because the cost of an SMS service provider should never be the only factor in making a choice. To achieve your SMS marketing campaign goals, look for an SMS provider who delivers key features too."}]},{"type":"paragraph","children":[{"type":"span","value":"Twenty years ago, Clickatell created the world’s first SMS API. We’ve continued to lead with smart, scalable, secure SMS solutions that let you connect with customers across the globe. Let’s look at some key features to consider when selecting a bulk SMS provider—and how the Clickatell’s bulk SMS service can help your business."}]},{"type":"heading","level":5,"children":[{"type":"span","value":"Cost"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS messaging costs vary by country. You want a provider that offers great rates in all the countries you plan to target with your SMS marketing. Providers typically charge based on the number of messages sent. In some markets, you may get a significant price break for sending more messages. Make sure you understand what’s included, such as setup fees and taxes. Clickatell makes it easy to "},{"url":"https://www.clickatell.com/products/promotions/","type":"link","children":[{"type":"span","value":"browse SMS pricing by country"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"Just as SMS costs vary by country, so do the rules. When you’re looking into costs, make sure promo prices include everything you’ll need to comply. For instance, in the United States you need two-way SMS. Clickatell offers low rates on both the long numbers that make two-way SMS more personalized and bulk messaging. Learn how "},{"url":"https://www.clickatell.com/products/sms/long-numbers/","type":"link","children":[{"type":"span","value":"long numbers build stronger customer relationships"}]},{"type":"span","value":". Plus, with Clickatell Campaign Manager for SMS campaigns, there’s no charge for using the application—you only pay for the messages you send."}]},{"type":"heading","level":5,"children":[{"type":"span","value":"Reliability"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS success requires reliability. You want your customers to get your messages. And, when you use two-way SMS, you want to get their replies. SMS communication reliability can vary. Some service providers may cut corners on their SMS infrastructure, reducing uptime and leading to delayed or missed messages. Just as importantly, you want an SMS provider that offers reliable customer support."}]},{"type":"paragraph","children":[{"type":"span","value":"More than 15,000 businesses count on Clickatell for SMS reliability and reach. Each year, those businesses send a combined 10+ billion SMS messages using Clickatell. Clickatell employs innovative intelligent routing, so messages take the highest-quality path available. That means a higher percentage of messages reach customers reliably. And the Clickatell support team is there when you have questions."}]},{"type":"heading","level":5,"children":[{"type":"span","marks":["strong"],"value":"User Friendly "}]},{"type":"paragraph","children":[{"type":"span","value":"Quality bulk SMS services should be easy to use. A complex platform will slow your ability to create and run SMS marketing campaigns. At the same time, you don’t want to sacrifice functionality for simplicity. Look for a platform that blends ease of use with all the capabilities you need."}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell brings together advanced SMS capabilities in an intuitive interface. Because Clickatell for SMS is cloud-based, you can access it from anywhere. It puts traffic routing and two-way setup options at your fingertips. Intelligent dashboards deliver the reporting you need to understand, refine, and improve your SMS marketing campaigns. You can also create your campaigns in a sandbox environment that offers unlimited free testing."}]},{"type":"heading","level":5,"children":[{"type":"span","value":"Easy Integration"}]},{"type":"paragraph","children":[{"type":"span","value":"You want to be able to seamlessly incorporate bulk SMS into the way you communicate with customers already. That means you’ll need to integrate SMS with your other communication channels, such as CRM systems and chat apps. Look for a bulk SMS provider that makes integration easy with a user-friendly API (application programming interface). APIs let multiple software applications interact. These APIs can be straightforward—or frustrating."}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell created the world’s first SMS API 20 years ago—and the Clickatell team has kept innovating ever since. The easy-to-use Clickatell API lets you automate engagement across multiple channels, such as SMS, WhatsApp, and more. That reduces complexity as it opens the door to more communication possibilities."}]},{"type":"heading","level":5,"children":[{"type":"span","value":"Experience and Industry Knowledge"}]},{"type":"paragraph","children":[{"type":"span","value":"You want an SMS service provider with deep industry experience and expertise. That’s because proven leaders are more likely to keep leading the way with features, reliability, and service. An experienced SMS service provider can also deliver insights into the best ways to maximize the results of SMS campaigns."}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell has over two decades of experience providing premium SMS communication services. Our team developed the world’s first SMS API—and we’ve been raising the bar for SMS features and ease of use ever since. Digital marketers also can turn to us "},{"url":"https://www.clickatell.com/articles/digital-marketing/best-practices-for-sms-mobile-marketing/","type":"link","children":[{"type":"span","value":"for thought leadership and tips for getting the most out of SMS."}]}]},{"type":"heading","level":5,"children":[{"type":"span","value":"Global Reach"}]},{"type":"paragraph","children":[{"type":"span","value":"In our digital age, it’s more convenient than ever to expand your business globally. As you select an SMS provider, explore their global capabilities. You’ll want to ensure they support all the regions you need to reach today—and that you may expand into in the future."}]},{"type":"paragraph","children":[{"type":"span","value":"With Clickatell as your bulk SMS provider, your business can enjoy a global reach via swift, secure messaging channels. The Clickatell infrastructure covers more than 2,000 territories and over 1,000 networks. "},{"url":"https://www.clickatell.com/products/promotions/","type":"link","children":[{"type":"span","value":"Explore Clickatell promotions by country"}]},{"type":"span","value":"."}]},{"type":"heading","level":5,"children":[{"type":"span","value":"Transparent SMS Pricing"}]},{"type":"paragraph","children":[{"type":"span","value":"For many businesses, choosing a bulk SMS service provider comes back to cost after they’ve identified several with desired features. But some SMS providers may not be transparent in their pricing. Watch out for hidden setup fees. Other red flags include confusing pricing for different countries, two-way messaging, and volume. Avoid surprises by partnering with a provider that makes it easy to understand costs."}]},{"type":"paragraph","children":[{"type":"span","value":"The Clickatell solution offers transparent and flexible SMS pricing. You get started with a clear view into costs. The "},{"url":"https://www.clickatell.com/pricing-and-coverage/message-pricing/#step-1","type":"link","children":[{"type":"span","value":"Clickatell SMS Pricing Estimator"}]},{"type":"span","value":" empowers you to explore costs based on a number of variables. That’s because it accounts for reply-ability, global reach, and volume."}]},{"type":"heading","level":5,"children":[{"type":"span","value":"Get Started with SMS Today"}]},{"type":"paragraph","children":[{"type":"span","value":"Ready to turn cost-effective SMS marketing campaigns into a growth accelerator? You can sign up for bulk SMS services today. It’s free to create an account with Clickatell. You’ll access the leading SMS API, great pricing, and a helpful support team. "},{"url":"https://www.clickatell.com/sign-up/","type":"link","children":[{"type":"span","value":"Get started now"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Chat Banking and Security","description":"We analyzed 6 popular mobile messaging apps and services and evaluated their security and privacy risks.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1632993838-clickatellchat-banking-and-securityweb-banner-300x157.png?auto=format","id":"DatoCmsAsset-25644033"}},"internalName":"Chat Banking and Security","category":{"id":"DatoCmsTaxonomyCategory-142960556","name":"Chat Banking","slug":"chat-banking"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1666774445-clickatell_chat-banking-and-security_web-banner.png?auto=format&w=1110","srcSet":"https://www.datocms-assets.com/54467/1666774445-clickatell_chat-banking-and-security_web-banner.png?auto=format&dpr=0.26&w=1110 278w,\nhttps://www.datocms-assets.com/54467/1666774445-clickatell_chat-banking-and-security_web-banner.png?auto=format&dpr=0.5&w=1110 555w,\nhttps://www.datocms-assets.com/54467/1666774445-clickatell_chat-banking-and-security_web-banner.png?auto=format&w=1110 1110w","sizes":"(min-width: 1110px) 1110px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCg0QDhgPDRUNFBcXDg0PFxodGBYfFiEaHysjHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdGhw7Ly8vLzsvLy87Ly8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAACAAEEBQf/xAAdEAACAgIDAQAAAAAAAAAAAAABAgAEAxIFETET/8QAFQEBAQAAAAAAAAAAAAAAAAAABAP/xAAZEQEAAwEBAAAAAAAAAAAAAAACABExEgP/2gAMAwEAAhEDEQA/AM8oYq2XkBsZJ5+nUDqVaVenxuAoSIV1my5BsxjCjUh6h9bHTFWKAdxQsVVOh7FCNm8igHWz/9k="},"width":1110,"height":580},"url":"https://www.datocms-assets.com/54467/1666774445-clickatell_chat-banking-and-security_web-banner.png?auto=format","width":1110,"title":null,"height":580,"fluid":{"base64":"data:image/png;base64,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"}},"id":"DatoCmsTemplateArticle-61659236","title":"Chat Banking and Security","slug":"chat-banking-and-security","meta":{"updatedAt":"2023-09-11T21:41:44.370+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"Knowing Which Channel to Use"}]},{"type":"paragraph","children":[{"type":"span","value":"The demand exists. Consumers want to bank via chat. In fact, 70% of U.S. consumers are likely to use a chat app for banking if offered, and 62% agree it would be convenient to bank via the same chat apps they use with friends and family, recent "},{"url":"https://www.clickatell.com/whitepapers/chat-banking/u-s-consumers-want-to-bank-in-chat","type":"link","children":[{"type":"span","value":"research"}]},{"type":"span","value":" indicates."}]},{"type":"paragraph","children":[{"type":"span","value":"But security concerns rank high with chat, with 64% of consumers recently surveyed for Clickatell’s Consumer Trends Report saying they’re “not sure” about "},{"url":"https://www.clickatell.com/white-papers/chat-banking/u-s-consumers-want-to-bank-in-chat/","type":"link","children":[{"type":"span","value":"security and confidentiality "}]},{"type":"span","value":"of chat apps."}]},{"type":"paragraph","children":[{"type":"span","value":"Indeed, millions of messages are exchanged on chat apps today, but few users know how their message content, encryption security and identity are handled in them."}]},{"type":"paragraph","children":[{"type":"span","value":"The gold standard is for messaging platforms to offer automatic or optional end-to-end encryption, which means that only users who communicate read the exchanged messages."}]},{"type":"paragraph","children":[{"type":"span","value":"Messaging platforms with end-to-end encryption are rapidly rising in popularity, as is encryption across all web traffic. At the start of 2020, 87% of web traffic was encrypted compared to 53% in 2016, states Mary Meeker’s "},{"url":"https://duo.com/decipher/encryption-privacy-in-the-internet-trends-report","type":"link","children":[{"type":"span","value":"2019 Internet Trends Report"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"But not all messaging platforms are yet at this gold standard level, and banks and consumers need to consider that as they deploy chat to deepen and enhance the consumer experience."}]},{"type":"paragraph","children":[{"type":"span","value":"To dig deeper into this topic, we analyzed six popular mobile messaging apps and services and evaluated their security and privacy risks with a focus on A2P (business application to end-user) messaging for financial services."}]},{"type":"paragraph","children":[{"type":"span","value":"In short, we found that every channel or application carries a unique risk profile, that some channels are a better fit for particular uses, and that both companies and consumers will contribute to security in chat banking."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Apps, Uses, Security Risks"}]},{"type":"paragraph","children":[{"type":"span","value":"You can read a full review of the research "},{"url":"https://www.clickatell.com/whitepapers/chat-banking/chat-banking-and-security/","type":"link","children":[{"type":"span","value":"here"}]},{"type":"span","value":", but here’s a summary of the apps assessed:"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"WhatsApp Messenger."},{"type":"span","value":"  WhatsApp is one of the most secure, free apps available. With end-to-end encryption support and the claim that it cannot access the private key, WhatsApp scored 73/100 in the 2016/17 Amnesty International "},{"url":"https://www.amnesty.org/download/Documents/POL1048002017ENGLISH.PDF","type":"link","children":[{"type":"span","value":"report"}]},{"type":"span","value":". Owned by Facebook, WhatsApp has more than 2 billion users and is most used across Latin America, Europe, Southeast Asia, the Middle East and Africa. Since 2016, WhatsApp has enabled and implemented end-to-end encryption. Security flaws may appear, but cybercriminals couldn’t decrypt conversations even if they breached WhatsApp. WhatsApp Business API requires the business to integrate with their Business Solution Provider (BSP) and other third-party business tools, relying on the security features of the Enterprise solution."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Apple Business Chat."},{"type":"span","value":" This is also known as iMessage and has an estimated 1.3 billion users. It dominates in North America and Europe. It enables users and businesses to message via the native message’s app on supported iPhone, iPad and MacOS devices. Apple messages are end-to-end encrypted between two devices, but the Business Chat API requires a business to integrate with their Chat Service Provider (CSP) and other third-party business tools, relying on the security features of the Enterprise solution."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"SMS."},{"type":"span","value":" Growing and already used by more than 5 billion people, SMS enables the transmission of messages of up to 160 characters among users on a mobile network. SMS is natively supported on all phones, and the user’s phone number acts as their identify. Banks and financial institutions use SMS messages to provide services and engage with customers globally. SMS is most popular for outbound uses, such as appointment reminders, shipping notifications, flight confirmations, fraud alerts, or marketing campaigns. It is the least secure messaging channel on our list, and consumers must be wary of fraudsters trying to entice them into downloading malware or viruses onto their phone or to reveal personal information like passwords and credit card numbers."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Facebook Messenger."},{"type":"span","value":"  Facebook’s popular chat application has 1.3 billion monthly active users. The absence of end-to-end encryption is arguably the biggest risk on this channel. Facebook Messenger does allow “Secret Conversations” between two users that are end-to-end encrypted, but it is not enabled by default and must be specifically selected by the user."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"RCS Messaging (Rich Communication Services)."},{"type":"span","value":" This promises to be the next step in the evolution of SMS. RCS Business Messaging (RBM) is the application-to-person version of RCS. It upgrades the business SMS messaging experience with support for rich messages like video and images, verified branding, interactive suggested actions, and analytics. RBM is only available on select Android devices across RCS-supported carrier networks. Because RCS is a carrier-based service subject to government regulations and interception, it cannot be end-to-end encrypted. However, it is still more secure than SMS."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Google Business Messages."},{"type":"span","value":" This is a mobile channel that combines entry points on Google Maps, search, and brand websites to create rich, asynchronous messaging experiences. Businesses can drive engagement on chat via their existing Google search results. Google Business Messages requires a Google ID for user identity. End to end encryption is not available. However, messages sent between users and business agents are encrypted between a user’s device and Google servers, and between Google’s servers and business messages agents."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Chat Use Cases"}]},{"type":"paragraph","children":[{"type":"span","value":"Banks, financial services and other businesses want to meet customers on their preferred channels and enable personalized experiences on these chat and message channels. However, consumers should not have to compromise when it comes to data security and privacy."}]},{"type":"paragraph","children":[{"type":"span","value":"Financial institutions must keep sensitive user information secure. The very success of chat banking depends on compelling use cases—such as fraud alerts, payment reminders—that bring about engagement, rich and personalized customer experiences without compromising privacy and security. In the "},{"url":"https://www.clickatell.com/white-papers/chat-banking/u-s-consumers-want-to-bank-in-chat/","type":"link","children":[{"type":"span","value":"Clickatell Consumer Trends Report"}]},{"type":"span","value":", the top three banking services consumers wanted via chat were customer support, check and account balances and bill pay."}]},{"type":"paragraph","children":[{"type":"span","value":"As our research shows, depending on security levels and other features, different channels are better for certain uses, such as:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"RCS and SMS for time critical notifications. Research claims a 98% open rate for SMS messages."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"WhatsApp, Google Business Messages, and Apple Business Chat for good customer care, account management and banking “lobby” experiences, such as scheduling appointments."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Facebook Messenger for immersive user engagement and conversations, like answering customer questions that don’t require sensitive personal information."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Conclusion"}]},{"type":"paragraph","children":[{"type":"span","value":"Chat capabilities and choices are expanding as is consumer desire to use them to do business, including banking. Banks and other financial institutions need to make security a high priority, understand the risks of each platform and assess what they’re best suited for. Consumers, too, will play a role in chat security by deploying best practices such as, enabling available account security options in the app."}]}]}}}},{"seo":{"title":"Grow Revenue and Increase Customer Engagement with Clickatell’s Powerful USSD Solution","description":"Find out how Clickatell's integrated USSD solution offers a comprehensive solution to engage with your customers.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1632993993-blogussdgrowrevenuecostomerengagementheader2-300x157.png?auto=format","id":"DatoCmsAsset-25645560"}},"internalName":"Grow Revenue and Increase Customer Engagement with Clickatell’s Powerful USSD Solution","category":{"id":"DatoCmsTaxonomyCategory-142960556","name":"Chat Banking","slug":"chat-banking"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1666774775-blog_ussd_growrevenuecostomerengagement_header2.png?auto=format&w=1110","srcSet":"https://www.datocms-assets.com/54467/1666774775-blog_ussd_growrevenuecostomerengagement_header2.png?auto=format&dpr=0.26&w=1110 278w,\nhttps://www.datocms-assets.com/54467/1666774775-blog_ussd_growrevenuecostomerengagement_header2.png?auto=format&dpr=0.5&w=1110 555w,\nhttps://www.datocms-assets.com/54467/1666774775-blog_ussd_growrevenuecostomerengagement_header2.png?auto=format&w=1110 1110w","sizes":"(min-width: 1110px) 1110px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgXFgoLDhgcFw0OGBUNHBUVFxMdGhYTFhUaHysjGh0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscIh07OzU7OzU7NTsvOzUvLy8vOy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAACAwAEB//EAB0QAAICAgMBAAAAAAAAAAAAAAECAAMEBRIhIhH/xAAXAQADAQAAAAAAAAAAAAAAAAABAwUA/8QAFhEBAQEAAAAAAAAAAAAAAAAAACFB/9oADAMBAAIRAxEAPwDNdTgLdUxJirtYqWn1D09zpU4BlbIybDe3coE6RZj8X+AyQTYxfsyTQa//2Q=="},"width":1110,"height":580},"url":"https://www.datocms-assets.com/54467/1666774775-blog_ussd_growrevenuecostomerengagement_header2.png?auto=format","width":1110,"title":null,"height":580,"fluid":{"base64":"data:image/png;base64,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"}},"id":"DatoCmsTemplateArticle-61670710","title":"Grow Revenue and Increase Customer Engagement with Clickatell’s Powerful USSD Solution","slug":"grow-revenue-and-increase-customer-engagement-with-clickatells-powerful-ussd-solution","meta":{"updatedAt":"2022-11-09T13:40:20.663+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Unstructured Supplementary Service Data (USSD) is a popular digital engagement channel used by millions of people in Africa every day. The technology has been around for decades and revolutionized how people bank in Africa and have access to other essential services affordably on their mobile to make their life easier."}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell is a leader in mobile messaging and offers a cost-effective and scalable USSD enterprise solution to engage and transact with your mobile-always customers. The solution consists of three primary components to help you grow revenue, cut costs with intuitive self-service options, and provide a better digital engagement experience on USSD."}]},{"type":"heading","level":5,"children":[{"type":"span","value":" "}]},{"type":"heading","level":5,"children":[{"type":"span","marks":["strong","underline"],"value":"A comprehensive solution designed to engage with your customers on USSD"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"USSD channel access "},{"type":"span","value":"– To connect with your customers on USSD."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Chat Flow"},{"type":"span","value":" – We build intuitive customer self-service menus to offer digital experiences on USSD."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Transact API’s"},{"type":"span","value":" – We combine our USSD channel, intuitive self-service menus with API’s that let you offer the most relevant digital goods and services for your customers."}]}]}]},{"type":"heading","level":5,"children":[{"type":"span","value":" "}]},{"type":"heading","level":5,"children":[{"type":"span","marks":["strong","underline"],"value":"USSD use cases"}]},{"type":"paragraph","children":[{"type":"span","value":"We are helping leading brands in banking, financial services, and Fintech to offer use cases that increase customer interactions and transactions."}]},{"type":"list","style":"numbered","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Self-service"}]}]}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"24/7 access to product and support services (FAQs)"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"FAQ’s and product help options"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Access to information services such as news and customer surveys"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"list","style":"numbered","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Account Management"}]}]}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Check balances"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Manage accounts"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"list","style":"numbered","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Customer Onboarding"}]}]}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Customer acquisition and sign-ups for services"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Digital campaigns"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"list","style":"numbered","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Transaction Management"}]}]}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Bill payments"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Prepaid airtime, data, and electricity"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Payments and transfers"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Remittance"}]}]}]},{"type":"heading","level":5,"children":[{"type":"span","value":" "}]},{"type":"heading","level":5,"children":[{"type":"span","marks":["strong","underline"],"value":"Why is USSD still widely used in Africa?"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Simple and easy to use."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Affordable – no internet connection or costly data is needed to access the service."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Widely accessible on almost every phone - 99%."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Works on feature phones and does not require a smartphone."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"USSD is unique to other messaging channels and is contributing to financial inclusion in Africa. Customers do not require a smartphone to engage and transact and can access your digital products and services on their feature phones. Essential banking activities such as checking bank balances, transferring money, or buying airtime or electricity can be done conveniently without going to your branch or calling your call center."}]},{"type":"heading","level":5,"children":[{"type":"span","value":" "}]},{"type":"heading","level":5,"children":[{"type":"span","marks":["strong","underline"],"value":"Get started with Clickatell’s USSD Enterprise Solution"}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell offers a comprehensive and cost-effective USSD solution to help you connect, interact, and transact with your customers. Our scalable, adaptable, and reliable USSD solution has 99.9% uptime to keep your customers connected. "},{"url":"https://www.clickatell.com/products/ussd/","type":"link","children":[{"type":"span","marks":["strong"],"value":"Learn more"}]},{"type":"span","value":" about how we can help you engage with your customers and grow revenue on USSD."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"The Future of Customer Success - Chat","description":"Find out how customer self-service with chat delivers better service to your customers as well as streamlining your business.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1632994288-blogimproving-the-customer-self-service-experiencewebbanner.jpg?auto=format","id":"DatoCmsAsset-25648232"}},"internalName":"The Future of Customer Success - Chat","category":{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1632994288-blogimproving-the-customer-self-service-experiencewebbanner.jpg?auto=format&w=1110","srcSet":"https://www.datocms-assets.com/54467/1632994288-blogimproving-the-customer-self-service-experiencewebbanner.jpg?auto=format&dpr=0.26&w=1110 278w,\nhttps://www.datocms-assets.com/54467/1632994288-blogimproving-the-customer-self-service-experiencewebbanner.jpg?auto=format&dpr=0.5&w=1110 555w,\nhttps://www.datocms-assets.com/54467/1632994288-blogimproving-the-customer-self-service-experiencewebbanner.jpg?auto=format&w=1110 1110w","sizes":"(min-width: 1110px) 1110px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoLDhgQGhUNDicVFh0dFxodHRYVGiEiHysyJh0tHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig1Ly8vOzs7Ozs7NTUvLy8vLzUvOzs7LzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGAAP/xAAeEAABAwQDAAAAAAAAAAAAAAABAAIDBAUGQRESIf/EABYBAAMAAAAAAAAAAAAAAAAAAAECA//EABcRAQEBAQAAAAAAAAAAAAAAAAEAAiH/2gAMAwEAAhEDEQA/AD9pwyNjge3JSo4fE+k4J0jFiutTJKA5yburZhSj3SoupTTAb1g0MRL2ydSpb5VcqhsfjlI9YK3/2Q=="},"width":1110,"height":580},"url":"https://www.datocms-assets.com/54467/1632994288-blogimproving-the-customer-self-service-experiencewebbanner.jpg?auto=format","width":1110,"title":null,"height":580,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoLDhgQGhUNDicVFh0dFxodHRYVGiEiHysyJh0tHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig1Ly8vOzs7Ozs7NTUvLy8vLzUvOzs7LzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGAAP/xAAeEAABAwQDAAAAAAAAAAAAAAABAAIDBAUGQRESIf/EABYBAAMAAAAAAAAAAAAAAAAAAAECA//EABcRAQEBAQAAAAAAAAAAAAAAAAEAAiH/2gAMAwEAAhEDEQA/AD9pwyNjge3JSo4fE+k4J0jFiutTJKA5yburZhSj3SoupTTAb1g0MRL2ydSpb5VcqhsfjlI9YK3/2Q=="}},"id":"DatoCmsTemplateArticle-61677015","title":"The Future of Customer Success - Chat","slug":"the-future-of-customer-success-chat","meta":{"updatedAt":"2022-10-26T23:49:17.304+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Customer service is critical to the success of your business. Deliver a great experience, and customers will keep coming back. Fall short, and customers might very well look to your competition. Excellent customer service does not always have to mean that you have a sophisticated team of professionals ready to answer every question. In today’s mobile first world, excellent customer service means giving consumers the ability to help themselves. Customer self-service that meets the needs of today’s busy consumer often relies on advanced technologies that engage and guide people through processes without even communicating with live customer representatives."}]},{"type":"heading","level":2,"children":[{"type":"span","value":"What Exactly Is Customer Self-Service?"}]},{"type":"paragraph","children":[{"type":"span","value":"The phrase “customer self-service” can refer to any tool that helps customers get the information they need—without contacting your customer support team."}]},{"type":"paragraph","children":[{"type":"span","value":"Why would customers want to help themselves instead of speaking with a person? Today’s consumers want things on their time and their terms and the companies that can deliver both will thrive in the coming decade."}]},{"type":"paragraph","children":[{"type":"span","value":"Chat solutions are an excellent choice for customer support because they enable interactions 24/7. Consumers do not have to sacrifice time during daytime work hours to resolve return issues or ask questions – they can reach your contact center and initiate a chat communication that can be continued and resolved in minutes, hours or days (depending on their schedule they can use chat for support inquiries based on their convenience). Additionally, there is no time limit to the chat communication, no time-outs and, no dropped calls or long wait times to speak to a live agent."}]},{"type":"paragraph","children":[{"url":"https://www.forbes.com/sites/shephyken/2018/05/17/businesses-lose-75-billion-due-to-poor-customer-service/#39ed51c316f9","type":"link","children":[{"type":"span","value":"Forbes"}]},{"type":"span","value":" has recently reported that poor customer experiences cost businesses more than $75 billion each year. Businesses can struggle to provide the positive, emotion-driven experiences that today’s consumers have come to expect as a benchmark for their business. They want personalization. They expect convenience and reliability. And they want the flexibility to ask questions and make transactions on their time, and without hiccups or hassle."}]},{"type":"paragraph","children":[{"type":"span","value":"Most businesses today are looking to solve this challenge with innovative new technologies that connect directly with their customers in their preferred method – Chat! For those businesses willing to adopt new modern methods of engaging with their customers, it is also an opportunity to gain a serious competitive advantage."}]},{"type":"heading","level":2,"children":[{"type":"span","value":"Why Customer Self-Service with Chat Is So Successful"}]},{"type":"paragraph","children":[{"type":"span","value":"It is easy to see why so many people prefer self-service, particularly when you consider how shopping has changed. In the early 2000’s ordering a product from a company often required browsing a catalog, noting the item that you wanted to buy, and calling the sales number to place your order, waiting on hold for 30 minutes or longer."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":" "},{"type":"span","value":"With the evolution of mobile apps, mobile technologies and the adoption of a mobile first experience, consumers want to order a product at any time of the day or night, pay for that order, receive a confirmation number and receive an estimated time of delivery. Chat commerce is a better way to serve customers—reaching them through the convenience of chat and leaving them happy after a great brand experience."}]},{"type":"paragraph","children":[{"type":"span","value":"Most of today’s most common support and service functions were designed and deployed before the digital age. Only "},{"url":"https://theconversation.com/customer-service-on-hold-we-hate-phone-menus-and-dont-trust-virtual-assistants-like-siri-51017","type":"link","children":[{"type":"span","value":"3 percent of customers"}]},{"type":"span","value":" enjoy using interactive voice response (IVR). How many people even enjoy the prospect of placing a call to resolve an issue, pay a bill or have a simple question answered? Estimates put the total costs to support the call center industry at "},{"url":"https://www.ibm.com/blogs/watson/2017/10/how-chatbots-reduce-customer-service-costs-by-30-percent/","type":"link","children":[{"type":"span","value":"$1.3 trillion"}]},{"type":"span","value":". Companies can find more satisfying, streamlined approaches to solving problems."}]},{"type":"paragraph","children":[{"type":"span","value":"Chat commerce offers an immediate reduction in service and support spend and an investment in services that will improves business operations and brand loyalty. No longer do customers need to sit on indefinite holds, go through complicated IVR menus, and leave feeling that their time and energy is not valued."}]},{"type":"heading","level":2,"children":[{"type":"span","value":"Options for Chat Self-Service"}]},{"type":"paragraph","children":[{"type":"span","value":"You can fit a lot of features under the “customer self-service” umbrella. Some of the most popular customer self-service options include:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Informative blog posts"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Knowledge bases"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Online communities where customers share advice"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Product training, such as videos and step-by-step instructions"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"FAQs"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Chat bots can help with common services such as setting up accounts, authorizing devices, and processing returns"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Chat is one of the most promising customer self-service options. Chat allows for better customer engagement by putting the power in the customer’s hand, letting them start—and pause—an interaction and return when it is convenient, without losing the thread and context. It also saves time, both for your customer service agents and your customers, particularly when it handles your common requests."}]},{"type":"paragraph","children":[{"type":"span","value":"Chat—and even chat bots—cannot do everything, of course. It is important to find solutions that allow customers to escalate issues and connect with live customer service agents. When a conversation is complicated, a real person should enter into the conversation right away, in a way that is seamless to the customer. In some cases, a customer service rep should enter into the conversation and apply human insight that can solve a problem outside of a chat bot’s programming."}]},{"type":"paragraph","children":[{"type":"span","value":"An intelligent self-service solution needs to recognize that individual consumers have unique preferences. One person may prefer talking to people in a community support forum. A different person may prefer using your chat bot. Adopting a multi-channel approach to customer self-service ensures that you meet the needs of more customers. You should provide an opportunity to call for support. A lot of people aren’t willing to engage with an agent through a phone call, but there are consumers who still enjoy talking to real humans and resolve issues that are best solved via that path."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Set yourself up for self-service success: Clickatell Chat Desk"}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell’s self-service chat solution, "},{"url":"https://www.clickatell.com/products/chat-desk/","type":"link","children":[{"type":"span","value":"Chat Desk"}]},{"type":"span","value":", makes it easy to provide your consumers with the services they want, conveniently and efficiently. Thanks to self-service chat, customers can get the services they want 24/7 from anywhere on any device. Chat also offers instant answers to questions. Impatient customers will love how quickly they can get the help they need."}]},{"type":"paragraph","children":[{"type":"span","value":"Chat can fulfill a broad range of duties, such as letting customers:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Check the status of their orders and delivery times."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Find nearby businesses and their hours of operation."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Confirm appointments."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Confirm flight times and get detailed information about arrivals and departures."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell’s self-service chat solutions help customers. They also help you easily, and quickly, take advantage of the trend toward self-service by helping your company:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Improve customer satisfaction and retention."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Broaden channel choice for consumers."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Reduce call volume."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Lower the amount of money you spend on customer service representatives."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Give consumers more opportunities to engage with your brand."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Navigate customers toward the self-service solutions that will work best for them."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Optimize customer experiences by collecting data from exchanges between people and the chat bots."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"Chat self-service can revolutionize the way your company helps customers. Are you ready to learn more about how self-service chat bots can benefit your specific company? "},{"url":"https://www.clickatell.com/contact/contact-sales/","type":"link","children":[{"type":"span","value":"Reach out to Clickatell"}]},{"type":"span","value":" to find out how the right mix of self-service customer tools can give your company the edge."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"Clickatell Releases WhatsApp QR Code Functionality for Quick Business Discovery","description":"Get a WhatsApp QR code from Clickatell and elevate your customer experience on the leading messaging channel.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1632994557-blogclickatell-releases-whatsapp-qr-code-functionality-for-quick-business-discovery2opt.jpg?auto=format","id":"DatoCmsAsset-25653417"}},"internalName":"Clickatell Releases WhatsApp QR Code Functionality for Quick Business Discovery","category":{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1632994557-blogclickatell-releases-whatsapp-qr-code-functionality-for-quick-business-discovery2opt.jpg?auto=format&w=1110","srcSet":"https://www.datocms-assets.com/54467/1632994557-blogclickatell-releases-whatsapp-qr-code-functionality-for-quick-business-discovery2opt.jpg?auto=format&dpr=0.26&w=1110 278w,\nhttps://www.datocms-assets.com/54467/1632994557-blogclickatell-releases-whatsapp-qr-code-functionality-for-quick-business-discovery2opt.jpg?auto=format&dpr=0.5&w=1110 555w,\nhttps://www.datocms-assets.com/54467/1632994557-blogclickatell-releases-whatsapp-qr-code-functionality-for-quick-business-discovery2opt.jpg?auto=format&w=1110 1110w","sizes":"(min-width: 1110px) 1110px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgWFgoLDhgQDhkZFxUSFhUkIx8bGRoWFh0dHysjJh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA8QHDscFh47NS87Ly87Ly8vLzsvNS8vOy8vLzU1Ly8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAEAAEDBQf/xAAfEAAABgIDAQAAAAAAAAAAAAAAAQIDBQYEIRExQRT/xAAXAQADAQAAAAAAAAAAAAAAAAACAwQB/8QAGhEAAgIDAAAAAAAAAAAAAAAAAAECEgMEEf/aAAwDAQACEQMRAD8Ar6vVkON9g6y1UkR6jI/BFVs95LOjB9lknzi178GbFnIDrMnZhXF5Kkc6IwgsORf+9R89mYcV44uoxNn/2Q=="},"width":1110,"height":580},"url":"https://www.datocms-assets.com/54467/1632994557-blogclickatell-releases-whatsapp-qr-code-functionality-for-quick-business-discovery2opt.jpg?auto=format","width":1110,"title":null,"height":580,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgWFgoLDhgQDhkZFxUSFhUkIx8bGRoWFh0dHysjJh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA8QHDscFh47NS87Ly87Ly8vLzsvNS8vOy8vLzU1Ly8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAEAAEDBQf/xAAfEAAABgIDAQAAAAAAAAAAAAAAAQIDBQYEIRExQRT/xAAXAQADAQAAAAAAAAAAAAAAAAACAwQB/8QAGhEAAgIDAAAAAAAAAAAAAAAAAAECEgMEEf/aAAwDAQACEQMRAD8Ar6vVkON9g6y1UkR6jI/BFVs95LOjB9lknzi178GbFnIDrMnZhXF5Kkc6IwgsORf+9R89mYcV44uoxNn/2Q=="}},"id":"DatoCmsTemplateArticle-61688238","title":"Clickatell Releases WhatsApp QR Code Functionality for Quick Business Discovery","slug":"clickatell-releases-whatsapp-qr-code-functionality-for-quick-business-discovery","meta":{"updatedAt":"2022-10-26T23:49:02.249+01:00"},"body":{"blocks":[{"id":"61688237","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1632994833-scan.jpg?auto=format","title":null}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Clickatell now supports QR codes as a simple and secure way for customers to rapidly reach businesses on the world’s leading messaging channel, WhatsApp, with over 2 billion active users."}]},{"item":"61688237","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"QR codes or Quick Response codes are the 2D matrix bar codes often found on consumer products, magazines, coupons, and more. By scanning a QR code with one of their mobile devices, your customers can automatically be directed to your business’s WhatsApp channel, a product offer, a web page, or a payment system, to conduct business activities."}]},{"type":"paragraph","children":[{"type":"span","value":"As contactless interactions between customers and brands grow in a new digital era, so does the need for customers to be able to quickly reach businesses with minimal effort on a familiar messaging channel."}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell’s WhatsApp QR codes for businesses is a quick and easy way for your customers to reach and interact with you on WhatsApp. There is no need for your customers to memorize your business’s phone number, website, or store your details as a contact. Let your customers start a conversation with you today on the world’s favorite messaging app in three simple steps: "},{"type":"span","marks":["strong"],"value":"Point, Scan, Chat"},{"type":"span","value":"!"}]},{"type":"heading","level":2,"children":[{"type":"span","value":"Multiple Customer Access Points"}]},{"type":"paragraph","children":[{"type":"span","value":"WhatsApp QR codes are accessible through multiple entry points. QR codes can be positioned outside your storefront or digitally on your website or your WhatsApp, Facebook, and Instagram communications."}]},{"type":"heading","level":2,"children":[{"type":"span","value":"WhatsApp QR Code Use Cases"}]},{"type":"paragraph","children":[{"type":"span","value":"Several compelling QR code use cases are emerging across industries. Chat engagement, product discovery, and problem resolution are some of the most popular activities that are being initiated with WhatsApp QR codes."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Chat engagement – Let your customers start a secure conversation with you on WhatsApp quicker than ever before by scanning one of your accessible QR codes."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Product discovery – Provide your customers with product information or an offer to drive customer adoption of your products or services."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Problem resolution – Immediately redirect customers to your customer support department with a WhatsApp QR code and intuitive pre-filled message template to resolve their requests."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"WhatsApp QR codes will elevate your customer experience, reduce friction, and make it easier for your customers to reach and engage with you on the leading messaging channel, WhatsApp. As a business, you can pre-fill your response to the first message customers send you after scanning a QR code to help guide them through their business activity."}]},{"type":"heading","level":2,"children":[{"type":"span","value":"How to get started with Clickatell’s WhatsApp QR codes"}]},{"type":"paragraph","children":[{"type":"span","value":"All you need is an approved WhatsApp Business Account. "},{"url":"https://www.clickatell.com/contact/contact-sales/","type":"link","children":[{"type":"span","value":"Reach out to us today"}]},{"type":"span","value":" to learn more about WhatsApp QR codes for your business needs and how we can help you connect, interact, and transact with your customers."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"What Is an SMS Gateway and How Does It Work?","description":"Clickatell offers a plain-English explanation of SMS Gateways including how they work as well as the do's and don'ts of using them as part of your business marketing strategy.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1632995002-blogwhat-is-an-sms-gatewaywebbanneropt-300x157.jpg?auto=format","id":"DatoCmsAsset-25659775"}},"internalName":"What Is an SMS Gateway and How Does It Work?","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1666774996-blog_what-is-an-sms-gateway_webbanner.jpg?auto=format&w=1110","srcSet":"https://www.datocms-assets.com/54467/1666774996-blog_what-is-an-sms-gateway_webbanner.jpg?auto=format&dpr=0.26&w=1110 278w,\nhttps://www.datocms-assets.com/54467/1666774996-blog_what-is-an-sms-gateway_webbanner.jpg?auto=format&dpr=0.5&w=1110 555w,\nhttps://www.datocms-assets.com/54467/1666774996-blog_what-is-an-sms-gateway_webbanner.jpg?auto=format&w=1110 1110w","sizes":"(min-width: 1110px) 1110px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICBELFg4QDg8NDQ0NDRUNDhEYFx8ZGBYVFhUaHyslGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4NHC8cFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAFAQIEAP/EABwQAAICAgMAAAAAAAAAAAAAAAABAwQCEgUUIf/EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGREBAAIDAAAAAAAAAAAAAAAAAQACERIh/9oADAMBAAIRAxEAPwAG1G2gvpbyilrN6mKCRuQRZYZs5lsOPZAtWSyfpxPdiR5P/9k="},"width":1110,"height":580},"url":"https://www.datocms-assets.com/54467/1666774996-blog_what-is-an-sms-gateway_webbanner.jpg?auto=format","width":1110,"title":null,"height":580,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICBELFg4QDg8NDQ0NDRUNDhEYFx8ZGBYVFhUaHyslGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4NHC8cFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAFAQIEAP/EABwQAAICAgMAAAAAAAAAAAAAAAABAwQCEgUUIf/EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGREBAAIDAAAAAAAAAAAAAAAAAQACERIh/9oADAMBAAIRAxEAPwAG1G2gvpbyilrN6mKCRuQRZYZs5lsOPZAtWSyfpxPdiR5P/9k="}},"id":"DatoCmsTemplateArticle-61699278","title":"What Is an SMS Gateway and How Does It Work?","slug":"what-is-an-sms-gateway-and-how-does-it-work","meta":{"updatedAt":"2022-10-26T23:48:46.405+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"SMS, which stands for “short message service,” is a standardized communication protocol primarily used by mobile devices. When you send someone a text message, you take advantage of SMS technology."}]},{"type":"paragraph","children":[{"type":"span","value":"An SMS gateway makes it possible for a broader range of devices and applications to communicate with each other. For example, you could use a computer to send an SMS message to someone’s smartphone. Most times, the message leaves your computer in a format that’s incompatible with SMS. SMS gateways translate the message so the mobile device can understand it."}]},{"type":"paragraph","children":[{"type":"span","value":"A gateway can also work in the opposite direction, allowing mobile device users to send messages to computers."}]},{"type":"paragraph","children":[{"type":"span","value":"SMS gateways have evolved considerably over the last couple of decades. Early mobile devices had built-in physical gateways. The gateway hardware included the device’s SIM card and an embedded radio."}]},{"type":"paragraph","children":[{"type":"span","value":"Today, consumers and businesses do not need to rely on devices with an SMS hardware gateway. Instead, they can use cloud-based systems that translate and communicate messages seamlessly. This improvement in technology comes from messaging gateway APIs that can deliver messages to specific devices at specific times."}]},{"type":"heading","level":2,"children":[{"type":"span","value":"What Is an SMS API?"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS gateways can function because they use APIs that let two systems share information with each other. An API (application programming interface) essentially makes integration possible between multiple applications, networks or databases. For example, when you use a mobile app like Expedia to find airline options that match your search requirements, the app uses multiple APIs to communicate with databases. The app can then aggregate information from multiple sources and present them to you for easy consideration."}]},{"type":"paragraph","children":[{"type":"span","value":"Even though the app and the databases use different languages, they can communicate because the API creates a connection and translates data as it moves between the systems."}]},{"type":"paragraph","children":[{"type":"span","value":"An SMS API focuses on the unique requirements of mobile devices. Instead of connecting with a specific application, it can translate messages from a computer and give them to mobile devices."}]},{"type":"heading","level":2,"children":[{"type":"span","value":"How Does an SMS API Work?"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS APIs work by letting telecom carriers connect devices to the internet. Thanks to the API technology, telecom carriers do not need a platform to interpret diverse data formats between devices. Instead, messages go straight to the SMS API, which automatically turns it into an appropriate format for the recipient's device."}]},{"type":"paragraph","children":[{"type":"span","value":"Thanks to SMS APIs, mobile devices do not need internet access to receive messages from computers. As long as the message gets translated and distributed as SMS, cell phones and similar devices can receive and interpret them."}]},{"type":"paragraph","children":[{"type":"span","value":"An example may make it clearer how SMS APIs work."}]},{"type":"paragraph","children":[{"type":"span","value":"When Company A wants to send Customer X a text message confirming that they recently signed up for a membership, one of the company’s computers automatically sends a message to the API. At this point in the communication exchange, the cell phone would not understand the message. The API takes the message from Company A’s computer, translates it into a format that Customer X’s cell phone understands, and passes the message along to the device. Now, Customer X has a text message confirming that they signed up for a membership with Company A."}]},{"type":"paragraph","children":[{"type":"span","value":"Without an SMS API, Company A would need to send the message from a cell phone or smartphone, creating a tedious process."}]},{"type":"paragraph","children":[{"type":"span","value":"An SMS gateway makes the transmissions even more efficient by letting computers and servers send large amounts of messages instantaneously. Even if 1,000 customers applied for a membership with Company A, they would all get a confirmation text almost immediately."}]},{"type":"heading","level":2,"children":[{"type":"span","value":"Do's and Don'ts of Using Bulk-sending Gateways"}]},{"type":"paragraph","children":[{"type":"span","value":"To get the most out of your gateway, you will need to follow and avoid some practices."}]},{"type":"heading","level":2,"children":[{"type":"span","value":"Do: Require Consumers to Opt-in Before You Send Messages"}]},{"type":"paragraph","children":[{"type":"span","value":"The FCC (Federal Communications Commission) and the FTC (U.S. Federal Trade Commission) do not let companies send messages to a consumer until the person “opts-in.” Texts must also include a message that gives consumers an opportunity to opt-out of future communications."}]},{"type":"paragraph","children":[{"type":"span","value":"Federal laws let people add their phone numbers to the "},{"url":"https://www.donotcall.gov/","type":"link","children":[{"type":"span","value":"National Do Not Call Registry"}]},{"type":"span","value":". Companies cannot send texts to numbers on the Do Not Call Registry unless they have received permission from the person who controls the number’s account."}]},{"type":"heading","level":2,"children":[{"type":"span","value":"Don’t: Choose an SMS Gateway With Limited Reach"}]},{"type":"paragraph","children":[{"type":"span","value":"Not everyone cell phone service provider’s network uses the same format. That’s why you often have to purchase a new device when you switch to a different carrier."}]},{"type":"paragraph","children":[{"type":"span","value":"An SMS gateway can have a similar limitation. Look for a gateway that can connect with as many networks as possible. If the gateway cannot communicate with at least 1,000 global networks, your business probably will miss opportunities to communicate with consumers in the U.S. and emerging markets."}]},{"type":"heading","level":2,"children":[{"type":"span","value":"Do: Choose a Service That Offers REST API"}]},{"type":"paragraph","children":[{"url":"https://dzone.com/articles/differences-in-performance-apis-amp-more","type":"link","children":[{"type":"span","value":"REST API offers several advantages"}]},{"type":"span","value":" that you will not get from SOAP. By choosing a service that offers REST API, you get:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Options to use a wider range of data formats."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Faster communication that uses less bandwidth."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Superior performance by caching data when necessary."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Opportunities to connect through more communication apps like WhatsApp and Facebook Messenger."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"You can also get good functionality from a basic HTTP API. HTTP APIs are easy to use, but they "},{"url":"https://docs.aws.amazon.com/apigateway/latest/developerguide/http-api-vs-rest.html","type":"link","children":[{"type":"span","value":"lack the security features"}]},{"type":"span","value":" that you will get from REST API."}]},{"type":"heading","level":2,"children":[{"type":"span","value":"Get Started With an SMS API Today"}]},{"type":"paragraph","children":[{"type":"span","value":"The SMS API that you choose affects who you can send messages to and how quickly your communications move. Clickatell gives you an advantage with a secure, cloud-hosted, scalable platform that offers intelligent routing, global reach, and two-way text messaging."}]},{"type":"paragraph","children":[{"type":"span","value":"Click here to find out more about our "},{"url":"https://www.clickatell.com/products/sms-gateway/","type":"link","children":[{"type":"span","value":"SMS gateway"}]},{"type":"span","value":" product or here to "},{"url":"https://www.clickatell.com/contact/contact-sales/","type":"link","children":[{"type":"span","value":"achedule a conversation with Clickatell"}]},{"type":"span","value":" today to discuss your options. An expert can help you choose the perfect resources for your business’s needs."}]}]}}}},{"seo":{"title":"Using Customer Self-Service to Deliver Better Support","description":"Find out the 10 reasons why customer self-service offers improved customer support.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1632995571-blogusing-customer-self-service-to-deliver-better-supportwebbanner-300x157.jpg?auto=format","id":"DatoCmsAsset-25671629"}},"internalName":"Using Customer Self-Service to Deliver Better Support","category":{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1666775064-blog_using-customer-self-service-to-deliver-better-support_webbanner.jpg?auto=format&w=1110","srcSet":"https://www.datocms-assets.com/54467/1666775064-blog_using-customer-self-service-to-deliver-better-support_webbanner.jpg?auto=format&dpr=0.26&w=1110 278w,\nhttps://www.datocms-assets.com/54467/1666775064-blog_using-customer-self-service-to-deliver-better-support_webbanner.jpg?auto=format&dpr=0.5&w=1110 555w,\nhttps://www.datocms-assets.com/54467/1666775064-blog_using-customer-self-service-to-deliver-better-support_webbanner.jpg?auto=format&w=1110 1110w","sizes":"(min-width: 1110px) 1110px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICBIQEw0LDgwNDg0NDRENDRENFxQZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwUG/8QAGhAAAgMBAQAAAAAAAAAAAAAAAQIAAyEFBP/EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGREAAwADAAAAAAAAAAAAAAAAAAECESEx/9oADAMBAAIRAxEAPwDKV8hbVib+OtSkiUa7GUZF+q1imy1t5D9ZFHMDmEebWU5CUVVgQp0f/9k="},"width":1110,"height":580},"url":"https://www.datocms-assets.com/54467/1666775064-blog_using-customer-self-service-to-deliver-better-support_webbanner.jpg?auto=format","width":1110,"title":null,"height":580,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICBIQEw0LDgwNDg0NDRENDRENFxQZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwUG/8QAGhAAAgMBAQAAAAAAAAAAAAAAAQIAAyEFBP/EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGREAAwADAAAAAAAAAAAAAAAAAAECESEx/9oADAMBAAIRAxEAPwDKV8hbVib+OtSkiUa7GUZF+q1imy1t5D9ZFHMDmEebWU5CUVVgQp0f/9k="}},"id":"DatoCmsTemplateArticle-61717824","title":"Using Customer Self-Service to Deliver Better Support","slug":"using-customer-self-service-to-deliver-better-support","meta":{"updatedAt":"2022-10-26T23:48:31.454+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"In an age when people can purchase practically any item online, customer service has become increasingly important to consumers. The majority of shoppers still prefer in-store experiences. "},{"url":"https://www.thebalancesmb.com/compare-brick-and-mortar-stores-vs-online-retail-sites-4571050","type":"link","children":[{"type":"span","value":"Generational shifts"}]},{"type":"span","value":", however, show that about 67 percent of millennials and 56 percent of Gen Xers prefer online shopping. The Covid-19 pandemic will likely increase these percentages, so you should expect to adjust your approach to "},{"url":"https://www.clickatell.com/blog/life-will-never-be-the-same/","type":"link","children":[{"type":"span","value":"accommodate evolving preferences"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"As people move away from brick-and-mortar stores, you could lose your connection to customer support. Avoid this issue by adopting technologies that will improve your relationships, give customers the information they need, and solve problems quickly without meeting in person."}]},{"type":"heading","level":2,"children":[{"type":"span","value":"What Are the Benefits of Customer Self-Service?"}]},{"type":"paragraph","children":[{"type":"span","value":"Customer self-service offers several benefits for businesses and consumers."}]},{"type":"paragraph","children":[{"type":"span","value":"Customers tend to enjoy self-service because they get:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Quick access to the information and services they need."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"24/7 support that doesn’t force them to follow your business hours."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Immediate answers from other people who have experienced similar issues."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Consistency across multiple channels, such as social media platforms, your website, and supportive materials."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Importantly, many of today’s young consumers prefer "},{"url":"https://www.nbcnews.com/health/health-news/more-teens-addicted-social-media-say-they-re-wise-distractions-n908126","type":"link","children":[{"type":"span","value":"communicating via text"}]},{"type":"span","value":" and online interactions. They don’t want to call a customer service line, sit on hold, and try to get help from a representative. For them, it’s a frustrating experience that can influence which brands they choose to buy from."}]},{"type":"paragraph","children":[{"type":"span","value":"Businesses can also benefit from self-service customer support. When you rely on the right tools, your business can:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Spend less money hiring customer service reps."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Attract more consumers who prefer quick, self-service solutions."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Look more technologically advanced."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Adopt a multi-channel approach to improved customer service."}]}]}]},{"type":"heading","level":3,"children":[{"type":"span","value":" "}]},{"type":"heading","level":2,"children":[{"type":"span","value":"4 Options for Providing Customer Self-Service"}]},{"type":"paragraph","children":[{"type":"span","value":"You need to create an effective strategy before your business and customers benefit. You can start by focusing on the following options."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"1. Create a Knowledge Base"}]},{"type":"paragraph","children":[{"type":"span","value":"A reliable knowledge base should answer the most common questions that you get from customers. You can probably start developing your knowledge base before you even release a product to customers. Spend some time thinking about the issues a new user might encounter. Then, write step-by-step answers that lead the user to success."}]},{"type":"paragraph","children":[{"type":"span","value":"After you take care of the “low-hanging fruit,” you can grow your knowledge base by:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Creating a structure that makes it easy for customers to browse questions and answers."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Write different knowledge base articles that address the needs of beginner, intermediate, and advanced users."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Make your knowledge base more engaging and useful by adding diagrams, animations, and so on."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Monitor customer questions to decide which topics you should add to your knowledge base."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"You can also offer improved customer support by adding a search field that directs people to content that helps them answer questions."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"2. Provide Automated Support"}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots can answer common, basic questions from customers. They can also perform tasks like:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Redirecting questions to customer service agents when necessary."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Providing links to other helpful resources."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Addressing customer needs at all times of the day or night."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Encouraging customer interaction."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Collecting data to give you deeper insights into customer needs and concerns."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Online customers have gotten used to automated support. Today, they expect a chatbot to help them with basic issues."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"3. Publish Pre-Recorded Classes and Tutorials"}]},{"type":"paragraph","children":[{"type":"span","value":"Pre-recorded classes and tutorials teach new customers how to use your products and services without forcing your business to spend money on permanent additions to your customer support team."}]},{"type":"paragraph","children":[{"type":"span","value":"The best classes and tutorials usually:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Include images or videos that show people the precise steps they need to take to reach a goal."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Provide audio instructions for people who learn best by listening."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Get to the point to keep content short and effective."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Link to other resources customers might find useful."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"It costs some money to make pre-recorded classes and tutorials, but you will recoup those costs by reducing the size of your customer service team."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"4. Build a Public Forum or Community (Like GitHub)"}]},{"type":"paragraph","children":[{"type":"span","value":"A public forum or community gives customers a place to connect and answer each other’s questions. You might want to moderate comments and offer corrections, but the communities largely manage themselves."}]},{"type":"paragraph","children":[{"type":"span","value":"Reliable places to create public forums and communities include:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://github.community/","type":"link","children":[{"type":"span","value":"GitHub"}]}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://www.reddit.com/","type":"link","children":[{"type":"span","value":"Reddit"}]}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://www.quora.com/","type":"link","children":[{"type":"span","value":"Quora"}]}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://discord.com/","type":"link","children":[{"type":"span","value":"Discord"}]}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Explore your options to find a platform that will appeal to your target demographic."}]},{"type":"heading","level":2,"children":[{"type":"span","value":"Good Self-Service vs. Bad Self-Service"}]},{"type":"paragraph","children":[{"type":"span","value":"Don’t assume that all self-service customer support will give you positive results. Your approach will influence whether you benefit from improved customer support."}]},{"type":"paragraph","children":[{"type":"span","value":"In general, good self-service customer support:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Provides straightforward information that leads customers to success."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Automates tasks that customers can complete online without human interactions."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Offers diverse approaches to training to meet everyone’s preferred learning styles."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Streamlines processes."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Doesn’t interrupt customers too often while they browse your site."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Understands when to get a human customer service rep involved."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Bad self-service support often does the opposite. It:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Doesn’t offer information that truly answers customer questions."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Never evolves to meet the changing needs of your customers."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Takes a single-handed approach to teaching skills."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Uses poorly trained chatbots that can’t simulate human interactions."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Doesn’t know when it has reached its limitations and needs to alert a customer service employee."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Since you want improved customer support, pay attention to how your tools work and make adjustments to keep up with what your audience prefers."}]},{"type":"heading","level":2,"children":[{"type":"span","value":"Self-Service Doesn't Replace Human-Powered Support"}]},{"type":"paragraph","children":[{"url":"https://www.clickatell.com/articles/chat-commerce/chat-commerce-a-revenue-and-engagement-revolution/","type":"link","children":[{"type":"span","value":"Chat commerce"}]},{"type":"span","value":" can make custom self-service easier than ever. The technology does have limitations, though. You cannot always trust it to give customers the answers and resources that they need to succeed. Even the best chatbot will fail at times."}]},{"type":"paragraph","children":[{"url":"https://www.clickatell.com/products/chat-desk/","type":"link","children":[{"type":"span","value":"Clickatell Chat Desk"}]},{"type":"span","value":" was built to improve the live agent experience in contact centers because human interactions are needed to solve complex customer problems. Chat Desk decreases wait times and allows live agents to focus on what matters most for support – solving problems and delivering high-quality engagements that matter most to customers."}]},{"type":"paragraph","children":[{"type":"span","value":"While it makes sense to put chatbots and other self-service options on the front line of your customer support strategy, you still need to employ customer service representatives trained to handle extraordinary situations. You also need to consider that some people simply do not like self-service customer support. They still want to speak with an empathetic person who can lead them to the right solutions. In this capacity, Chat Desk provides an extraordinary level of support and value, reducing workload pressure on your call center and giving supervisors more insight into customer issues and more control into elevations."}]},{"type":"paragraph","children":[{"type":"span","value":"Improved customer support, in other words, needs to include diverse technologies. "},{"url":"https://www.clickatell.com/contact/contact-sales/","type":"link","children":[{"type":"span","value":"Get in touch with Clickatell"}]},{"type":"span","value":" to learn more about options that will appeal to your customers while helping you save money, increase conversions, and improve efficiency."}]}]}}}},{"seo":{"title":"Best Practices for SMS Mobile Marketing","description":"Find out how SMS mobile marketing offers a better way for you to get messages to your target audience.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1632996218-blogwhat-is-sms-mobile-marketingwebbanner-300x157.jpg?auto=format","id":"DatoCmsAsset-25673843"}},"internalName":"Best Practices for SMS Mobile Marketing","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1666775125-blog_what-is-sms-mobile-marketing_webbanner.jpg?auto=format&w=1110","srcSet":"https://www.datocms-assets.com/54467/1666775125-blog_what-is-sms-mobile-marketing_webbanner.jpg?auto=format&dpr=0.26&w=1110 278w,\nhttps://www.datocms-assets.com/54467/1666775125-blog_what-is-sms-mobile-marketing_webbanner.jpg?auto=format&dpr=0.5&w=1110 555w,\nhttps://www.datocms-assets.com/54467/1666775125-blog_what-is-sms-mobile-marketing_webbanner.jpg?auto=format&w=1110 1110w","sizes":"(min-width: 1110px) 1110px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgTFQoLDh0QDg0NDhcVFREYIx8lJB0WHBUaHysjJh0oHiEaMDUlKC0vMjIyJSU4PTcwPCsxMi8BCgsLDg0OHA0QHC8dIhw7Oy87Ly8vLy8vLzsvOzsvOy8vLy8vLy8vLy87LzsvLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAMF/8QAIBAAAAUEAwEAAAAAAAAAAAAAAAECAwQFBhEhFDFBEv/EABUBAQEAAAAAAAAAAAAAAAAAAAID/8QAGBEAAgMAAAAAAAAAAAAAAAAAAAIRMTL/2gAMAwEAAhEDEQA/ANOn22lxnOQSv2gceGa0n1sNYs55uKfyYDX3U5C4Skmfeg2mQNYJosByZIMk+CC23JTjFQwk9GQgsmRn/9k="},"width":1110,"height":580},"url":"https://www.datocms-assets.com/54467/1666775125-blog_what-is-sms-mobile-marketing_webbanner.jpg?auto=format","width":1110,"title":null,"height":580,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgTFQoLDh0QDg0NDhcVFREYIx8lJB0WHBUaHysjJh0oHiEaMDUlKC0vMjIyJSU4PTcwPCsxMi8BCgsLDg0OHA0QHC8dIhw7Oy87Ly8vLy8vLzsvOzsvOy8vLy8vLy8vLy87LzsvLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAMF/8QAIBAAAAUEAwEAAAAAAAAAAAAAAAECAwQFBhEhFDFBEv/EABUBAQEAAAAAAAAAAAAAAAAAAAID/8QAGBEAAgMAAAAAAAAAAAAAAAAAAAIRMTL/2gAMAwEAAhEDEQA/ANOn22lxnOQSv2gceGa0n1sNYs55uKfyYDX3U5C4Skmfeg2mQNYJosByZIMk+CC23JTjFQwk9GQgsmRn/9k="}},"id":"DatoCmsTemplateArticle-61718694","title":"Best Practices for SMS Mobile Marketing","slug":"best-practices-for-sms-mobile-marketing","meta":{"updatedAt":"2022-10-26T23:48:16.950+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Companies need to explore as many ways as possible to reach their customers. As your emails get sent to the trash by spam blockers and your legitimate phone calls get labeled as robocalls by call blockers, SMS mobile marketing offers a better way for you to get messages to your target audience."}]},{"type":"paragraph","children":[{"type":"span","value":"You can expect SMS mobile marketing’s popularity to grow in the coming years. As of 2019, "},{"url":"https://www.pewresearch.org/internet/fact-sheet/mobile/","type":"link","children":[{"type":"span","value":"81 percent of U.S. adults"}]},{"type":"span","value":" own smartphones. Also, the "},{"url":"https://techcrunch.com/2015/06/02/6-1b-smartphone-users-globally-by-2020-overtaking-basic-fixed-phone-subscriptions/","type":"link","children":[{"type":"span","value":"number of mobile device accounts"}]},{"type":"span","value":" has outgrown the number of landline accounts around the world."}]},{"type":"paragraph","children":[{"type":"span","value":"Before you invest in SMS mobile marketing, you should learn more about rules regulating the practice and how you can expect campaigns to benefit your business."}]},{"type":"heading","level":2,"children":[{"type":"span","value":"SMS Messaging"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS stands for “short message service.” People send and receive SMS messages every day. When you text someone, asking them to pick up dinner on their way home, you sent an SMS message. When you text someone a website link to a story you think they will like, you just sent an SMS message."}]},{"type":"paragraph","children":[{"type":"span","value":"For the most part, SMS messaging is the same thing as texting. SMS mobile marketing targets customers by sending them text messages about topics like:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Upcoming sales that will help people save money on your products and services."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"New products that your business will release soon."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"A new location that your franchise is opening in the area."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Keep in mind that SMS messaging can only send letters, numbers, and special characters. The messaging format cannot send pictures, videos, or other types of multimedia."}]},{"type":"heading","level":2,"children":[{"type":"span","value":"MMS"}]},{"type":"paragraph","children":[{"type":"span","value":"To send multiple, you need MMS messaging. As you might have guessed, MMS stands for “multimedia messaging service.” Luckily, most of today’s popular texting apps know how to adapt to incoming MMS. They don’t restrict messages to plain text. When your message includes an image, the apps know how to display the image with the correct text."}]},{"type":"heading","level":2,"children":[{"type":"span","value":"SMS Opt-in Rules"}]},{"type":"paragraph","children":[{"type":"span","value":"The Federal Communications Commission (FCC) and other government agencies have set SMS opt-in rules that organizations must follow. Breaking SMS opt-in rules can lead to hefty fines."}]},{"type":"paragraph","children":[{"type":"span","value":"The most important opt-in rule to remember is that you must request a customer’s permission before you send the person text messages. If you hire a marketing agency to manage your SMS marketing campaign, you might also need to get permission for that company to send messages."}]},{"type":"paragraph","children":[{"type":"span","value":"It might sound difficult to convince people to sign up for SMS messages. Most of the time, though, you just have to ask for permission when you sell someone a product or service. During the checkout process, include a message that says the person gives your company permission to send them promotional texts."}]},{"type":"paragraph","children":[{"type":"span","value":"Other ways to "},{"url":"https://www.clickatell.com/articles/digital-marketing/opt-in-sms-marketing/","type":"link","children":[{"type":"span","value":"improve your acceptance rate"}]},{"type":"span","value":" include:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Telling people they can get discounts by following SMS marketing links."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Offering exclusive invitations to events."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Adding a call to action (CTA) that encourages customers to accept text messages."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"You also need to give your customers an easy way to opt out of future SMS mobile marketing. You can fulfill this obligation with a message such as, “Reply STOP to stop receiving messages.” Just add that message to the bottom of your texts. Few people will opt out unless they truly do not have an interest in your brand."}]},{"type":"heading","level":2,"children":[{"type":"span","value":"How to Target the Right People with Mobile Marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"Every marketing campaign needs to target the right people to increase conversions and revenue. SMS mobile marketing gives you several ways to target your audience. Some of the most effective options include:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Only sending mobile marketing messages to customers who have expressed an interest in receiving them."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Targeting people in a specific area, such as in a neighborhood where your business has a location."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Sending messages at the right time, such as giving recipients discounts around the holidays or other special times of the year."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Targeting customers who haven’t bought anything from your website in a specific amount of time."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Sending SMS marketing messages costs money, so you want to target people as accurately as possible. Otherwise, you will get a lower ROI on your marketing dollars."}]},{"type":"heading","level":2,"children":[{"type":"span","value":"What Are the Advantages of Mobile Advertising?"}]},{"type":"paragraph","children":[{"type":"span","value":"As spam filters trap your emails and carriers block your calls, the advantages of mobile advertising become increasingly important. Some benefits you can expect include:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Creating a direct channel that reaches your target audience immediately."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Funneling customers from SMS messaging to diverse channels, such as online stores, landing pages, and polls."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Gathering information about customers who opt in for mobile advertising."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Improving customer engagement by sending them friendly texts with gentle CTAs."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Mobile marketing also gives you a comparatively low-cost way to reach your customers. Use an "},{"url":"https://www.clickatell.com/pricing-and-coverage/message-pricing/#step-1","type":"link","children":[{"type":"span","value":"SMS pricing estimator"}]},{"type":"span","value":" to determine approximately how much you can expect to spend on your SMS marketing campaigns."}]},{"type":"heading","level":2,"children":[{"type":"span","value":"SMS Opt-in Rules Regulating the Practice"}]},{"type":"paragraph","children":[{"type":"span","value":"Following SMS opt-in rules does more than help you avoid fines. The rules will also help you conform to consumer expectations so you do not annoy them and encourage them to opt out of your receiving messages."}]},{"type":"paragraph","children":[{"type":"span","value":"Rules that you should know include:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Always ask customers to opt in for SMS texts."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Confirm the person’s identity by sending a confirmation text."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Only send messages to customers who have interacted with your business within the last 18 months."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Include an option to opt out in every message you send."}]}]}]},{"type":"heading","level":2,"children":[{"type":"span","value":"What Laws Are in Effect Against Spam?"}]},{"type":"paragraph","children":[{"type":"span","value":"Countries have their own laws that help control the amount of spam residents receive. The strictest countries have laws that require you to:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Inform customers of their rights."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Obtain consent to send messages."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Protect any data you collect from customers."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Follow orders when customers tell you to erase their data."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Report security breaches within 72 hours."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Avoid sending messages to customers who haven’t had recent interactions with your business."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Give consumers an easy way to opt out."}]}]}]},{"type":"heading","level":2,"children":[{"type":"span","value":"Mobile Marketing Examples"}]},{"type":"paragraph","children":[{"type":"span","value":"Popular mobile marketing examples include:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Messages that welcome customers to your service."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Airlines that confirm flight itineraries and allow for flight updates via SMS."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Promotions that give customers discounts."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Event invitations that you only send to qualifying customers."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"SMS messaging to allow businesses to call back customers who may be calling a contact center to prevent long hold wait times."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Billing reminders that help you get paid on time."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Appointment reminders that lower the rates of cancellations and no-shows."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"SMS messages that allow users to top-up digital goods such as airtime, subscriptions or data bundles."}]}]}]},{"type":"heading","level":2,"children":[{"type":"span","value":"Reach Customers with Business SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell makes it easy for you to send a business SMS. After you register for an account, you can activate your SMS channel, integrate the platform with your messaging solution, and start sending SMS messages within minutes."}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell allows your business to reach and engage with 90% of the world’s population in real time through SMS messaging. Our intelligent routing ensures your messaging meets its destination on-time, every time."}]},{"type":"paragraph","children":[{"type":"span","value":"Our SMS tool is quick and easy. With a single account interface, just one account can be used for multiple business users. Our platform is built in the cloud, allowing our customers to access it from anywhere. We have recently created a Sandbox testing environment that allows customers to have unlimited testing for free. Additionally, we have a variety of traffic routing options, intuitive and intelligent reporting dashboards, and SMS setup options that are fast and seamless."}]},{"type":"paragraph","children":[{"type":"span","value":"Getting started with Clickatell is simple and straightforward. Register a free account and login. Once you activate the SMS channel, set up a basic HTTP API or our REST-based One API. Test in the Sandbox and publish the integration when your campaign is ready. The process is built for speed, consistency, and meant to generate results that drive high open rates and engagement."}]},{"type":"paragraph","children":[{"type":"span","value":"Our pricing is simple as well and our "},{"url":"https://www.clickatell.com/products/sms-platform/#step-1","type":"link","children":[{"type":"span","value":"pricing estimator"}]},{"type":"span","value":" allows you to easily price out any campaign."}]},{"type":"paragraph","children":[{"type":"span","value":"Learn more about Clickatell's SMS solutions "},{"url":"https://www.clickatell.com/products/sms-platform/#step-1","type":"link","children":[{"type":"span","value":"here"}]},{"type":"span","value":" or you can contact our team to ask questions, learn about pricing, or get started today by clicking "},{"url":"https://www.clickatell.com/contact/contact-sales/","type":"link","children":[{"type":"span","value":"here"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"Is Chat Commerce Part of Your Bank’s Digital Transformation Roadmap?  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It should be.","slug":"is-chat-commerce-part-of-your-banks-digital-transformation-roadmap-it-should-be","meta":{"updatedAt":"2022-10-26T23:47:59.512+01:00"},"body":{"blocks":[{"id":"61720159","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1632996840-one.jpg?auto=format","title":null}},{"id":"61720160","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1632996882-two.jpg?auto=format","title":null}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Digital transformation is an ongoing exercise for businesses large and small. It characterizes a process of rethinking old operating models, evaluating, investing, and infusing new technologies into existing processes and infrastructure, and becoming more agile in your business’s ability to respond to customers and rivals. But digital transformation is also about identifying and implementing entirely new ways to deliver value, growth, and innovation across your business."}]},{"type":"paragraph","children":[{"type":"span","value":"One of the ways businesses have embarked on customer-facing digital transformation initiatives is through building powerful virtual channel experiences. In fact, so much growth has occurred around virtual channels it has now become table stakes, with at least half of enterprise businesses employing 10 or more different online and offline channels to connect with customers. But not all channels are created equal – leaving many financial services leaders questioning which channels to emphasize to yield the greatest dividends."}]},{"type":"paragraph","children":[{"type":"span","value":"So how to determine which channels work and which new channels to add to the mix? As with most things, let the market – and the customer - be your guide."}]},{"type":"paragraph","children":[{"type":"span","value":"Chat commerce solutions offer your customers the ability to engage and transact with your business from the convenience of their mobile phone, anywhere and anytime through the simplicity of chat. By nearly any measure, chat is one of the fastest growing channels in the world."}]},{"type":"paragraph","children":[{"type":"span","value":"Chat is the most used interactive channel of choice, with over 80 percent of adults using messaging apps like WhatsApp and Facebook Messenger every day. According to a recent "},{"url":"https://www.sellbrite.com/blog/ecommerce-chatbots/","type":"link","children":[{"type":"span","value":"Business Insider report"}]},{"type":"span","value":", consumers have been using the top four messaging apps—Facebook Messenger, WhatsApp, WeChat and Viber—more frequently than the most popular social networks—Facebook, Twitter, Instagram and LinkedIn—since 2015. Your customers use chat – a lot – and their use of these platforms will only intensify in the coming years."}]},{"type":"heading","level":2,"children":[{"type":"span","value":"The Value of incorporating chat"}]},{"type":"paragraph","children":[{"type":"span","value":"The ROI from chat is significant—and fairly immediate. Brands that keep the customer-first when deploying their digital transformation strategy experience a number of key year-over-year advantages including:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"75% increase in annual revenue growth"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"27% more likely to report decrease in service costs"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"85% increase in cross-sell and up-sell revenue"}]}]}]},{"item":"61720159","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Chat commerce gives your modern mobile-first, mobile-always customers what they want—24/7 instant access and self-service to customer support, account management, and transaction services—using the chat apps they use to communicate every day with family and friends. When your company offers this capability, conversations with your brand will now effectively occupy real estate next to conversations with your customer’s mom. How many communications tools put your brand in such revered company?"}]},{"type":"paragraph","children":[{"type":"span","value":"Chat commerce also provides significant customer service and customer experience advantages. Chat can be used in contact centers for contact center deflection and faster, streamlined call resolutions through WhatsApp."}]},{"type":"paragraph","children":[{"type":"span","value":"Following are some additional points that underscore the value of chat ROI in commerce activities:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Nearly 10X decrease in customer effort score"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"3X increase in first-contact resolutions rates"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"5X increase in average response times to customer requests"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"48% increase in customer retention"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"84% more likely to improve the number of positive social media mentions for their brand"}]}]}]},{"item":"61720160","type":"block"},{"type":"heading","level":2,"children":[{"type":"span","value":"Conclusion"}]},{"type":"paragraph","children":[{"type":"span","value":"Chat commerce has been gaining strong momentum in the U.S. and Canada in recent years, but it’s already a dominant communication and payments channel where mobile-always consumers have been the norm for nearly two decades."}]},{"type":"paragraph","children":[{"type":"span","value":"In China, 50 percent of WeChat users make in-chat purchases. And according to a "},{"url":"https://botco.ai/leverage-exponential-growth-of-messaging-apps-for-sales/","type":"link","children":[{"type":"span","value":"Grand View Research report"}]},{"type":"span","value":", the global intelligent chat market is expected to reach $1.23 billion by 2025 with a compounding annual growth rate of 24.3 percent. Currently, 68 percent of North American companies are using chat in their commerce activities— nearly three-quarters of companies use chat for commerce activities in APAC and EMEA. And now that both Google and Apple have emerging chat commerce capabilities, you can expect an explosion of adoption and use."}]},{"type":"paragraph","children":[{"type":"span","value":"With chat, your customers don’t have to download or master a new app. They contact you through their favorite chat apps, verify their identities, and chat. Customers type what they want to do and select options from simple menus. The chat interface walks them through tasks quickly. Your bank becomes part of your customers’ contact list—ready to help or offer expanded services using the UX your customers already use and love."}]},{"type":"paragraph","children":[{"type":"span","value":"Want to dive in deeper and learn more? Watch our recorded "},{"url":"https://aberdeen.wistia.com/medias/g4egusashl","type":"link","children":[{"type":"span","value":"Leveraging Chat to Manage & Evolve A Customer-First Digital Transformation Program"}]},{"type":"span","value":" and hear directly from Aberdeen Vice President and Principal Analyst, Omer Minkara, and Clickatell Chief Product and Technology Officer, Jeppe Dorff."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"3 Ways to Take a Customer-First Approach to your Digital Transformation Strategy","description":"Find out how a digital transformation strategy can produce a 75% increase in revenue, a 48% increase in customer retention as well as a 27% lower service costs.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1632998086-3-ways-take-a-customer-1st-approach-to-digital-transformation-stratweb-banner-1-300x157.jpg?auto=format","id":"DatoCmsAsset-25675880"}},"internalName":"3 Ways to Take a Customer-First Approach to your Digital Transformation Strategy","category":{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1666775610-3-ways-take-a-customer-1st-approach-to-digital-transformation-strat_web-banner.jpg?auto=format&w=1110","srcSet":"https://www.datocms-assets.com/54467/1666775610-3-ways-take-a-customer-1st-approach-to-digital-transformation-strat_web-banner.jpg?auto=format&dpr=0.26&w=1110 278w,\nhttps://www.datocms-assets.com/54467/1666775610-3-ways-take-a-customer-1st-approach-to-digital-transformation-strat_web-banner.jpg?auto=format&dpr=0.5&w=1110 555w,\nhttps://www.datocms-assets.com/54467/1666775610-3-ways-take-a-customer-1st-approach-to-digital-transformation-strat_web-banner.jpg?auto=format&w=1110 1110w","sizes":"(min-width: 1110px) 1110px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoWGhgXCxUNDh0VFhEYFx8dGBYfHhUaHysvGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHC8oIig7Lzs7Ly87OzUvLy8vLy8vLy8vLzU7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAMF/8QAHxAAAQMEAwEAAAAAAAAAAAAAAQADBAIFERIjMlIh/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwIA/8QAGREAAgMBAAAAAAAAAAAAAAAAAAESE0EC/9oADAMBAAIRAxEAPwAszAbDmNgtAQaKTkVBADd5m+wdIV4v875yJYt6FAfNxac9gohFF/m+1Fq2WuT/2Q=="},"width":1110,"height":580},"url":"https://www.datocms-assets.com/54467/1666775610-3-ways-take-a-customer-1st-approach-to-digital-transformation-strat_web-banner.jpg?auto=format","width":1110,"title":null,"height":580,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoWGhgXCxUNDh0VFhEYFx8dGBYfHhUaHysvGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHC8oIig7Lzs7Ly87OzUvLy8vLy8vLy8vLzU7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAMF/8QAHxAAAQMEAwEAAAAAAAAAAAAAAQADBAIFERIjMlIh/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwIA/8QAGREAAgMBAAAAAAAAAAAAAAAAAAESE0EC/9oADAMBAAIRAxEAPwAszAbDmNgtAQaKTkVBADd5m+wdIV4v875yJYt6FAfNxac9gohFF/m+1Fq2WuT/2Q=="}},"id":"DatoCmsTemplateArticle-61725976","title":"3 Ways to Take a Customer-First Approach to your Digital Transformation Strategy","slug":"3-ways-to-take-a-customer-first-approach-to-your-digital-transformation-strategy","meta":{"updatedAt":"2022-10-26T23:47:46.002+01:00"},"body":{"blocks":[{"id":"61725972","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1632998418-ab.jpg?auto=format","title":null}},{"id":"62127142","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1632998459-cd.jpg?auto=format","title":null}},{"id":"61725974","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1632998459-cd.jpg?auto=format","title":null}},{"id":"61725975","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1632998578-gh.png?auto=format","title":null}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Every brand is facing a similar challenge when it comes to digital transformation: how to operate and deliver customer value with constant changes in customer expectations, business priorities, and tools. It requires challenging the status quo, experimenting, and getting comfortable with the concept that breakthroughs always come with setbacks."}]},{"type":"paragraph","children":[{"type":"span","value":"The good news? Taking a customer-first approach focuses your efforts on the most important customer-facing areas of your business and gives you a strong foundation to make iterative improvements as customer needs grow and evolve."}]},{"item":"61725972","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Today, your customer expects that you’ll be ready to meet her needs and conduct business with her easily, instantly, and from anywhere on any device. You must deliver a streamlined, efficient, connective experience that not only satisfies, but delights. And if your customer is a millennial, this is both an expectation and a business requirement."}]},{"type":"paragraph","children":[{"type":"span","value":"A recent global survey from Facebook showed 71 percent of consumers expect companies to communicate with them in real-time—and 73 percent expect companies to understand their needs and expectations."}]},{"item":"62127142","type":"block"},{"type":"paragraph","children":[{"type":"span","value":""}]},{"type":"paragraph","children":[{"type":"span","value":"Brands that keep the customer first when deploying their digital transformation strategy experience a number of key advantages, including:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"75 % increase in revenue"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"48 % increase in customer retention"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"27 % improvement in ability to reduce service costs"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"7X ROI on marketing investments"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"84 % more likely to improve the number of positive social media mentions for their brand"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Nearly 10X decrease in "},{"url":"https://www.gartner.com/smarterwithgartner/unveiling-the-new-and-improved-customer-effort-score/","type":"link","children":[{"type":"span","value":"customer effort score"}]}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"3X increase in first-contact resolutions"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell recently co-hosted a webinar with Aberdeen to unpack the keys to leveraging chat as part of the digital transformation roadmap. Listen to the full recorded webinar "},{"url":"https://www.clickatell.com/webinars/leveraging-chat-to-manage-and-evolve-a-customer-first-digital-transformation-program-on-demand-webinar/","type":"link","children":[{"type":"span","marks":["underline"],"value":"here"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"Aberdeen VP and Principal Analyst Omer Minkara and Clickatell Chief Product and Technology Officer Jeppe Dorff discussed the changing expectations of consumers and the advantages of enabling chat solutions to improve customer experiences, drive operational efficiencies, save money, and activate new revenue channels."}]},{"type":"paragraph","children":[{"type":"span","value":"According to Dorff, heightened customer expectations for digital experiences make chat a valuable tool to introduce to digital transformation planning. With customers calling in for support issues, engaging in web chat, and also communicating through Facebook or Facebook Messenger, organizations need to create consistent, borderless experiences across all channels."}]},{"type":"paragraph","children":[{"type":"span","value":"Minkara and Dorff point to three key steps to get your brand off on the right path when it comes to digital transformation and chat:"}]},{"item":"61725974","type":"block"},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"list","style":"numbered","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Launch with catalyst use cases"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Be very pragmatic and keep it simple. Look at the most frequent reasons customers reach out to your brand. The 80/20 rule is typically manifested in support calls; 80 percent of contact center calls can be resolved with 20 percent of the total responses. Most calls are about the same issues and can be easily and similarly resolved through automation"}]},{"item":"61725975","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Look to basic services like checking balance, extending a credit limit, requesting a new card, turning a card on or off. These are what you’ll want to use as your first offerings in chat commerce."}]},{"type":"paragraph","children":[{"type":"span","value":"Next, come up with a clear set of KPIs for each use case that you can benchmark your success against along the way."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Expert tip:"},{"type":"span","value":" don’t get too hung up on AI or big data at this stage. Doing so can throw you off course due to their impressive, often overwhelming, complexity and possibility. It’s more important to start simple, dial-in success as you go, and then add in more tools and technology along the way."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"list","style":"numbered","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Learn, Iterate, Improve"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"By choosing simple tasks that a large percentage of your customers often repeat, your business can learn and evolve processes and answers quickly. You’ll see what’s working and where you might want to make immediate improvements that will have serious impact. You can also make adjustments that your team may have had difficulty predicting. For instance, maybe your customers use the word “bal” instead of “balance” or behave differently when doing a task in WhatsApp than they do when doing the exact same task on another chat channel."}]},{"type":"paragraph","children":[{"type":"span","value":"Measuring against your KPIs shows you how each iteration improves upon the last—or if for some reason it doesn’t. You can determine if there are broad-stroke takeaways that you’ll want to apply as your team adds in more capabilities with time. You can also start to optimize your interactions within each channel to  take advantage of unique features and functionality to deliver the best experience."}]},{"type":"list","style":"numbered","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Expand with Use Cases over Time"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"From the simple and basic everyday tasks to more complicated tasks like acquiring and onboarding new customers, you can now build on what you’ve learned firsthand from your own customers to offer more capabilities with confidence."}]},{"type":"paragraph","children":[{"type":"span","value":"By taking the long view, and building slowly, always keeping the customer at the forefront of your efforts, you put your organization on the right path to success when it comes to digital transformation. Moreover, you can start immediately and get the benefit of offloading some of the repetitive tasks that are bogging down your customer service experts and overall system immediately—while at the design, refine, and implement your broader transformation program."}]},{"type":"paragraph","children":[{"type":"span","value":"For more on how to leverage chat to Manage and Evolve a Customer-First Digital Transformation Program see our new "},{"url":"https://www.clickatell.com/webinars/leveraging-chat-to-manage-and-evolve-a-customer-first-digital-transformation-program-on-demand-webinar/","type":"link","children":[{"type":"span","value":"On-Demand Webinar"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Ingredients every chatbot needs to boost B2B sales","description":"Learn why B2B businesses should invest in chatbot technology to communicate with customers and find out about the three Cs – content, conversation, and context","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633159934-b2b-sales-300x117.jpg?auto=format","id":"DatoCmsAsset-25984206"}},"internalName":"Ingredients every chatbot needs to boost B2B sales","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633159958-b2b-sales-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633159958-b2b-sales-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633159958-b2b-sales-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633159958-b2b-sales-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoXDRoVDg0NDh0VHBUNFx8ZGBYVFhoiNS0vJh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OEBAOHDscGh0vLy8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQADBv/EACEQAAEDBAEFAAAAAAAAAAAAAAEAAgUDBDKRcRESEyJS/8QAFgEBAQEAAAAAAAAAAAAAAAAAAQIA/8QAFxEAAwEAAAAAAAAAAAAAAAAAAAFREf/aAAwDAQACEQMRAD8A3shMX4b60yOAqbaevw3oaZ0nV81vZiNIOi1vyNJIbUE0tN3xZgVEZLtb48RpRYdUP//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633159958-b2b-sales-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoXDRoVDg0NDh0VHBUNFx8ZGBYVFhoiNS0vJh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OEBAOHDscGh0vLy8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQADBv/EACEQAAEDBAEFAAAAAAAAAAAAAAEAAgUDBDKRcRESEyJS/8QAFgEBAQEAAAAAAAAAAAAAAAAAAQIA/8QAFxEAAwEAAAAAAAAAAAAAAAAAAAFREf/aAAwDAQACEQMRAD8A3shMX4b60yOAqbaevw3oaZ0nV81vZiNIOi1vyNJIbUE0tN3xZgVEZLtb48RpRYdUP//Z"}},"id":"DatoCmsTemplateArticle-61747872","title":"Ingredients every chatbot needs to boost B2B sales","slug":"ingredients-every-chatbot-needs-boost-b2b-sales","meta":{"updatedAt":"2022-10-26T23:47:26.867+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"B2B chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s often challenging for business-to-business (B2B) companies to compete against their competitors, while still trying to appeal to digitally-savvy individuals who want to be contacted online. While many small business owners think they’re restricted in their B2B sales tactics, the only difference between marketing to businesses and to consumers is the message you want to portray. The same applies to the tools, systems, and platforms you choose to use."}]},{"type":"paragraph","children":[{"type":"span","value":"B2B businesses should invest in chatbot technology to communicate with customers, much like how B2C businesses communicate with their consumers. The purpose of using artificial intelligence (AI) for any business operation is to speed up time-consuming tasks and to communicate with and sell to your target audience. While the concept is the same, there are a few ingredients to consider when creating a winning B2B sales chatbot interface for your business."}]},{"type":"paragraph","children":[{"type":"span","value":"Before we get into the three main Cs – content, conversation, and context – it’s important to note what a chatbot is. Many people assume chatbots are robots. This is incorrect. Chatbots are simply computer programs or systems which operate on a number of application programming interfaces (APIs) to be able to communicate with different customers. These robotic-like tools are not here to eliminate human interaction out of the sales process, they are here to make working environments more productive and faster than ever before."}]},{"type":"paragraph","children":[{"type":"span","value":"If you utilize chatbots for the correct reasons, you’ll be able to engage with multiple customers in an interactive manner. The goal is always to get your chatbot to a place where customers don’t feel the barrier in communication. They should “think” they’re speaking to an actual human due to the personalization which appears throughout their conversation with your business. And this is where content, context, and conversational chat come into play."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Content-driven sales"}]},{"type":"paragraph","children":[{"type":"span","value":"Why focus on content? Well, content drives sales. In order to be successful, you’ll need to define your objectives and decide on the type of chatbot technology you want to implement in your business. You need to clarify whether you want to focus on client support, sales pitches or more. Your chatbot will, inevitably, act as the face of your business during and after working hours. It will be a 24-hour platform available to your customers whenever they choose to contact you. If you want to appeal to international customers, you’ll need to focus on expanding your existing chatbot and its infrastructure by incorporating multiple APIs to be able to communicate in various languages."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Conversational chat"}]},{"type":"paragraph","children":[{"type":"span","value":"Since customers choose to have conversations with chatbots rather than just asking them for the usual “trading hours” questions that standard chatbots are used to, it’s important for you to strategize ways to differentiate your chatbot from the rest. Remember that your chatbot is the face of your brand. While your business offerings might be considered “boring” and difficult to sell, "},{"url":"/articles/technology/ai-chatbot-sound-human/","type":"link","children":[{"type":"span","value":"your chatbot’s personality"}]},{"type":"span","value":" can make up for it. If you create a powerful chatbot with a distinct and human-like personality, your customers will be able to differentiate your business from other, similar businesses in your industry. If you consider copywriting principles when drafting your chatbot script, you’ll be able to give your business a new and exciting spin simply by the way you communicate with, and sell to, your customers."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Context matters"}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots are programs that run off of data. And, since (nearly) every type of interaction is happening online, context matters more than ever. You need to provide your chatbot with “context” in order to communicate with your customers and have them understand what you’re trying to say to them. If you program the correct information into your chatbot, you will allow it to identify the context in various conversations. Context is what allows conversations to flow and for chatbots to answer more complex questions. The type of chatbot you choose to use needs to include the correct information. For instance, if you’re using a chatbot on a social media platform such as Facebook Messenger or on your website, your chatbot will need to initiate completely different conversations. As you learn more about your existing customers and potential customers, you’ll be able to add more information to your application about their needs."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Are you ready to develop your B2B sales chatbot?"}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots are vital marketing and communication platforms for B2B sales. With the right goals, messaging and vision for your business, you will be able to reap the benefits of AI tools. Beyond sales and conversions, chatbots enable you to create long-term relationships with your customers. To "},{"url":"/articles/digital-marketing/ai-b2b-marketing-lead-generation/","type":"link","children":[{"type":"span","value":"learn more about the benefits of AI in B2B marketing"}]},{"type":"span","value":", read our recent article to "},{"url":"/articles/technology/chatbots-humans-better-together/","type":"link","children":[{"type":"span","value":"see how your business can work together with technology"}]},{"type":"span","value":" to achieve the best results."}]}]}}}},{"seo":{"title":"4 key factors to consider in B2B marketing","description":"Clickatell looks at 4 key factors which you absolutely must consider in your B2B marketing strategy. Click here to find out more.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633161106-b2b-marketing-768x276.jpg?auto=format","id":"DatoCmsAsset-25984292"}},"internalName":"4 key factors to consider in B2B marketing","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633161131-b2b-marketing-768x276.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633161131-b2b-marketing-768x276.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633161131-b2b-marketing-768x276.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633161131-b2b-marketing-768x276.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhUICAgLCgoLDhYSFQ0NDhIJDRUNFxUZGBYVFhUdHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHQsOHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAkAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABQECBv/EAB0QAAIBBAMAAAAAAAAAAAAAAAAEAQIDBSEUMTL/xAAWAQADAAAAAAAAAAAAAAAAAAADBAX/xAAYEQADAQEAAAAAAAAAAAAAAAAAAlESA//aAAwDAQACEQMRAD8A0zWUopjshbI2bkbkSvlEydxVYGccP8W7TuQFrXkB3CwCf//Z"},"width":768,"height":276},"url":"https://www.datocms-assets.com/54467/1633161131-b2b-marketing-768x276.jpg?auto=format","width":768,"title":null,"height":276,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhUICAgLCgoLDhYSFQ0NDhIJDRUNFxUZGBYVFhUdHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHQsOHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAkAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABQECBv/EAB0QAAIBBAMAAAAAAAAAAAAAAAAEAQIDBSEUMTL/xAAWAQADAAAAAAAAAAAAAAAAAAADBAX/xAAYEQADAQEAAAAAAAAAAAAAAAAAAlESA//aAAwDAQACEQMRAD8A0zWUopjshbI2bkbkSvlEydxVYGccP8W7TuQFrXkB3CwCf//Z"}},"id":"DatoCmsTemplateArticle-61748943","title":"4 key factors to consider in B2B marketing","slug":"4-key-factors-b2b-marketing","meta":{"updatedAt":"2022-10-26T23:47:13.816+01:00"},"body":{"blocks":[{"id":"61748941","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633004732-1.jpg?auto=format","title":null}},{"id":"61748942","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633004973-b2b-marketing-strategies-300x255-1.jpg?auto=format","title":null}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Factors affecting B2B marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"While marketing is marketing across the board, and there are many similarities in all sorts of sales, there is a difference between business to business (B2B) marketing and business to consumer (B2C) marketing. The factors which influence the purchasing decisions of businesses are different to those which influence the everyday consumer. Here are 4 key factors which you should consider in your B2B marketing strategy."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Businesses will likely stick to a product or service they trust"}]},{"item":"61748941","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Business owners and managers have a lot to deal with on a daily basis and searching for new products or service providers is certainly not something they want to add to their to-do list."}]},{"type":"paragraph","children":[{"type":"span","value":"This is exactly why, when you already have a B2B customer base, you need to ensure that you retain them. It's pretty simple. B2B marketing should always start with customer retention."}]},{"type":"paragraph","children":[{"type":"span","value":"Unless your products or service drastically drop in quality, chances are that your B2B customers will stay with your brand. If you have established a certain standard, you need to either maintain that standard or improve it. Every change you make to your product or service offering should be thoroughly tested before being released. You can’t run the risk of losing customers because what you believed would add value to your offering has actually detracted from the initial value."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Businesses want it to be simple and easy"}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re trying to sell your product or service to a business, you need to make it easy for them. Business leaders don’t want to have to make more decisions than necessary. If you have a variety of services or products, offer them in packages. This way, the business won’t have to pick and choose what they want. Instead, they can pick the package which fulfills the majority of their needs. And, if they want to decide on each product or service that they’d like to make use of, allow for that option as well."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Create results they can see"}]},{"type":"paragraph","children":[{"type":"span","value":"Businesses are run with return on investment (ROI) in mind. This means that the average business procuring your services or purchasing your products needs to see results in order to buy into your brand. They don’t want to simply pay and hope it works."}]},{"type":"paragraph","children":[{"type":"span","value":"That is why, in your B2B marketing strategy, you need to create a way for your B2B customer to be able to see the results they’re paying for. They want to know that they’re receiving a significant ROI. If they can see the positive results of investing in your brand, they’ll most likely continue to purchase from you."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Relationships are important in B2B marketing"}]},{"item":"61748942","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"As mentioned, when it comes to B2B purchasing, businesses are likely to stick to a product or service provider which they already know and trust. Over time, a relationship is built up between the seller and the buyer and trust is established. This means that retaining your B2B customers relies on maintaining that relationship and ensuring the relationship you have with your customer is cared for with excellent customer support."}]},{"type":"paragraph","children":[{"type":"span","value":"Unlike with B2C, with B2B, you’ll likely interact with them on a regular or semi-regular basis. You need to ensure that this interaction is always a good experience. Managing your relationships with B2B clients is important since it’s probable that they’ll stick with you as long as they are happy with the customer service they are receiving."}]},{"type":"paragraph","children":[{"type":"span","value":"Maintaining relationships with clients can be as simple as sending regular B2B marketing messages with the latest product deals or the occasional discount code. SMS can be used in customer relationship management, and so can artificial intelligence, chatbots, and more. For more information, read this article on "},{"url":"/articles/customer-relationship-management/crm-loyalty-programs-relationships-brands/","type":"link","children":[{"type":"span","value":"CRM and building brand relationships"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Use WhatsApp to Streamline Contact Center Queries for Holiday Returns","description":"Find out how retailers can use WhatsApp to their contact center workflows to reduce call volumes, save money and improve customer experience.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633105582-wa-to-1-768x401.jpg?auto=format","id":"DatoCmsAsset-25888869"}},"internalName":"Use WhatsApp to Streamline Contact Center Queries for Holiday Returns","category":{"id":"DatoCmsTaxonomyCategory-142960544","name":"Contact Centers","slug":"contact-centers"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1666776083-whatsapp-to-streamlinecontact-center-queries.png?auto=format&w=1110","srcSet":"https://www.datocms-assets.com/54467/1666776083-whatsapp-to-streamlinecontact-center-queries.png?auto=format&dpr=0.26&w=1110 278w,\nhttps://www.datocms-assets.com/54467/1666776083-whatsapp-to-streamlinecontact-center-queries.png?auto=format&dpr=0.5&w=1110 555w,\nhttps://www.datocms-assets.com/54467/1666776083-whatsapp-to-streamlinecontact-center-queries.png?auto=format&w=1110 1110w","sizes":"(min-width: 1110px) 1110px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFAoLDhgNDg0NDiANDREYIx8cGCIVIhUmKysjHSkuMhUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDUcFh07OzsvLzs7LzsvLzs7OzU7Oy8vLy8vLy8vLy8vOzUvOzUvLy8vOzsvNTsvLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAFBgcA/8QAHxAAAAYCAwEAAAAAAAAAAAAAAAECAwQFERIGITEy/8QAFAEBAAAAAAAAAAAAAAAAAAAAA//EABgRAQEBAQEAAAAAAAAAAAAAAAEAMREC/9oADAMBAAIRAxEAPwAA1wOyVJ21PoLN3TToFylCkHnYsCz19zIUo8knwTbmVo8fIEdF9BRUjTjMbcGc9SNFqfgwNVc5xVM3ki8GBuz+cv/Z"},"width":1110,"height":580},"url":"https://www.datocms-assets.com/54467/1666776083-whatsapp-to-streamlinecontact-center-queries.png?auto=format","width":1110,"title":null,"height":580,"fluid":{"base64":"data:image/png;base64,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"}},"id":"DatoCmsTemplateArticle-61727839","title":"Use WhatsApp to Streamline Contact Center Queries for Holiday Returns","slug":"using-whatsapp-to-streamline-and-enhance-contact-center-queries-during-holiday-returns-season","meta":{"updatedAt":"2022-10-26T23:46:59.326+01:00"},"body":{"blocks":[{"id":"61727838","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1632999271-111.png?auto=format","title":null}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Holiday season sales have been steadily rising in recent years as eCommerce purchasing, free shipping, and seamless returns have become the norm for both US consumers and shoppers around the world. This year will likely be a banner year for holiday shopping – edged to new heights by COVID safety protocols and the expected tangential increase in eCommerce spending. "},{"url":"https://www.prnewswire.com/news-releases/biggest-digital-holiday-season-ever-will-strain-shipping-capacity-according-to-salesforce-forecast-301143675.html","type":"link","children":[{"type":"span","value":"Salesforce"}]},{"type":"span","value":" expects record US and global holiday digital sales volumes, with totals to reach $221 billion and $940 billion respectively. This highwater mark will mean that roughly 30 percent of US retail sales and 18 percent of global sales for the season will be transacted digitally."}]},{"type":"paragraph","children":[{"type":"span","value":"Just as digital sales will break records this year, experts predict digital returns will reach new peak volumes. "},{"url":"https://pressroom.ups.com/pressroom/ContentDetailsViewer.page?ConceptType=PressReleases&id=1572638946840-613","type":"link","children":[{"type":"span","value":"UPS"}]},{"type":"span","value":" projects US holiday returns will peak on January 2 with 1.9 million – a 26 percent increase from last year’s peak returns day. The National Retail Federation estimates that as many as "},{"url":"https://247wallst.com/retail/2019/01/02/5-most-returned-holiday-gifts/","type":"link","children":[{"type":"span","value":"13 percent"}]},{"type":"span","value":" of all holiday gifts are returned after Christmas. Overall, roughly one-third of people in the US expect to return at least one of the gifts they received this holiday season."}]},{"type":"paragraph","children":[{"type":"span","value":"While most returns will be made with no questions asked, there will be a considerable number of returns that will require contact center support. There are new ways to incorporate chat communications through channels like WhatsApp into your contact center workflows to reduce call volumes, saving your business time and money and dramatically improving the customer experience."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Use chat to deflect call center volumes"}]},{"type":"paragraph","children":[{"type":"span","value":"Up to 80 percent of contact center incoming calls are easy-to-answer and repetitive – they are common questions and can be answered or solved with very simple explanation. Knowing that many contact centers’ most frequently asked questions can be quickly and easily answered, and also lead to consistent contact center outcomes and satisfied customers, chat call deflection and resolution solutions should be a top priority."}]},{"type":"paragraph","children":[{"url":"https://www.clickatell.com/products/chat-desk/","type":"link","children":[{"type":"span","value":"Clickatell’s Chat Desk"}]},{"type":"span","value":" helps companies add chat functionality on WhatsApp (with more chat app platform support soon to come) to the contact center while maintaining live agent support. While Chat Desk allows for contact center deflections to WhatsApp chat to answer questions, it also provides the same human touch experiences contact centers need to solve customers’ complex problems, including call management tools that give supervisors the power to have immediate access to real-time reporting and visibility into agent activity and customer escalations the customer benefits from a smarter, streamlined customer service experience."}]},{"type":"heading","level":3,"children":[{"type":"span","value":" "}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Use chat to provide better experiences to customers"}]},{"type":"paragraph","children":[{"type":"span","value":"To substantively reduce costs, busy contact centers need to decrease the number of incoming calls while also maintaining or increasing customer satisfaction scores – no easy task. Integrating chat solutions to resolve customer queries more quickly and easily allows contact centers to evolve from a customer service trouble spot into a true business advantage that strengthens customer relationships and bolsters brand reputation."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Personalize the Experience"}]},{"type":"paragraph","children":[{"type":"span","value":"We live in a hyper-personalized world where customers are provided with ads based on their buying habits and search history, offers based on their social media likes, and greetings across their digital world that refer to them by name. The contact center offers an important opportunity to serve your customers as individuals."}]},{"type":"paragraph","children":[{"type":"span","value":"Chat solutions deliver personalization during every interaction, allowing businesses to communicate with each individual and deliver a personal experience during every interaction and back-and-forth engagement. Personalized chat helps businesses create differentiation in their customer support experience. Customers see personalization as an extension of digital innovation, and contact centers that drive improved customer experiences – especially via chat – will increase customer retention and brand loyalty."}]},{"item":"61727838","type":"block"},{"type":"heading","level":3,"children":[{"type":"span","value":" "}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Drive Customer Experience Innovation Across Customer Touchpoints"}]},{"type":"paragraph","children":[{"type":"span","value":"Customers want the same experience in-store as they do visiting a business’ website on a desktop or via mobile. If they connect with a business on a social platform they have an opportunity to be recognized during their interactions with the business. While every business is in a different phase of the journey to deliver a unified customer experience, utilizing chat solutions via SMS messaging or chat in WhatsApp in the contact center can help to quickly demonstrate the customer-first approach your business needs to stand apart from the competition."}]},{"type":"heading","level":3,"children":[{"type":"span","value":" "}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Intuitive Use Case and Anytime Response"}]},{"type":"paragraph","children":[{"type":"span","value":"Today’s consumers want things on their time and their terms and the companies that can deliver both will thrive in the coming decade. Chat solutions offer an ideal solution for customer support because they enable interactions 24/7. Customers don’t have to sacrifice time during their work hours to resolve return issues – they can reach your contact center and initiate a chat communication that can be continued and resolved in minutes, hours or days – there is no time limit to the chat communication, no time-outs and, of course, no dropped calls or long wait times to speak to a live agent."}]},{"type":"paragraph","children":[{"type":"span","value":"More than 5 billion people actively use chat apps, with the overwhelming majority using WhatsApp, Facebook Messenger, or WeChat on a daily basis. Consumers spend 90 percent of their screen time on five mobile apps—with the most used chat app receiving the majority of attention. People like using chat as a communications channel and translating this use case to your business is a net positive in every way."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Conclusion"}]},{"type":"paragraph","children":[{"type":"span","value":"Holiday season is in full gear and your contact center may already be fielding large volumes for returns or exchanges. Utilizing chat solutions to solve common customer issues and lessen the strain on your contact center live agents will save your business time and money and deliver innovation and convenience to your customers."}]},{"type":"paragraph","children":[{"type":"span","value":"Improve your workflows, enhance your customer experience with shorter wait times and better live agent interactions, and create a contact center that works smarter and saves money with "},{"url":"https://www.clickatell.com/products/chat-desk/","type":"link","children":[{"type":"span","value":"Clickatell Chat Desk"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"Chat Commerce Vs Conversational Commerce - The Difference Matters","description":"Discover the difference between chat commerce and conversational commerce in Clickatell's article. Learn how each approach enhances customer engagement and drives business success.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633105832-chat-commerce-vs-conversational-chatclickatell-banneropt-768x401.jpg?auto=format","id":"DatoCmsAsset-25888877"}},"internalName":"Chat Commerce vs. Conversational Commerce: What’s the Difference?","category":{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1666776156-chat-commerce-vs-conversational-chat_clickatell-banner.jpg?auto=format&w=1110","srcSet":"https://www.datocms-assets.com/54467/1666776156-chat-commerce-vs-conversational-chat_clickatell-banner.jpg?auto=format&dpr=0.26&w=1110 278w,\nhttps://www.datocms-assets.com/54467/1666776156-chat-commerce-vs-conversational-chat_clickatell-banner.jpg?auto=format&dpr=0.5&w=1110 555w,\nhttps://www.datocms-assets.com/54467/1666776156-chat-commerce-vs-conversational-chat_clickatell-banner.jpg?auto=format&w=1110 1110w","sizes":"(min-width: 1110px) 1110px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEAoLDhgaGA0NGBUSFhEYFx8ZGBYfFhUaHysjHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAOHC8dFhw7Oy8vLy8vOy8vLy8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABwEFBv/EABwQAAICAgMAAAAAAAAAAAAAAAECAAMEEQYHMf/EABcBAAMBAAAAAAAAAAAAAAAAAAMEBQH/xAAXEQADAQAAAAAAAAAAAAAAAAABAhEA/9oADAMBAAIRAxEAPwC44saE0Nxi1112YoA8Ii243joGHs3aO1dICmCRzdpVZlx2RjDHQsISezXJxNmEpKxmWIW7/9k="},"width":1110,"height":580},"url":"https://www.datocms-assets.com/54467/1666776156-chat-commerce-vs-conversational-chat_clickatell-banner.jpg?auto=format","width":1110,"title":null,"height":580,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEAoLDhgaGA0NGBUSFhEYFx8ZGBYfFhUaHysjHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAOHC8dFhw7Oy8vLy8vOy8vLy8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABwEFBv/EABwQAAICAgMAAAAAAAAAAAAAAAECAAMEEQYHMf/EABcBAAMBAAAAAAAAAAAAAAAAAAMEBQH/xAAXEQADAQAAAAAAAAAAAAAAAAABAhEA/9oADAMBAAIRAxEAPwC44saE0Nxi1112YoA8Ii243joGHs3aO1dICmCRzdpVZlx2RjDHQsISezXJxNmEpKxmWIW7/9k="}},"id":"DatoCmsTemplateArticle-61733587","title":"Chat Commerce vs. Conversational Commerce: What’s the Difference?","slug":"chat-commerce-vs-conversational-commerce-the-difference-matters","meta":{"updatedAt":"2025-01-10T08:46:34.427+00:00"},"body":{"blocks":[{"id":"61733583","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1632999882-qq.png?auto=format","title":null}},{"id":"61733585","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633000095-qqqq.png?auto=format","title":null}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"We’re often asked about the difference between "},{"url":"https://www.clickatell.com/blog/chat-commerce-for-personalised-shopping/","type":"link","children":[{"type":"span","marks":["underline"],"value":"chat commerce"}]},{"type":"span","value":" and conversational commerce. While there are similarities between the two, explaining the key differences will allow you to understand the best way to enable chat capabilities for your business."}]},{"type":"paragraph","children":[{"type":"span","value":"When you chat with friends and family, you share quick, casual info within your favorite messaging apps, like bits of personal news, memes, and images. It can be a short back-and-forth, like a brief chat with a neighbor at the mailbox. Or it can be an asynchronous exchange where you swap responses with long breaks between messages. "}]},{"type":"paragraph","children":[{"type":"span","value":"Bring commerce into that communication style, and you enable things like streaming sports events, upgrading airline seats, ordering the “usual” pizza for delivery, or finalizing purchases that require questions to be asked and answered over time."}]},{"type":"paragraph","children":[{"type":"span","value":"There are clear similarities between chat commerce and conversational commerce. Both afford the ability to connect and communicate with customers, answer questions, have asynchronous dialogues, and offer and process commercial transactions. The differences, however, are starker. "}]},{"type":"heading","level":2,"children":[{"type":"span","marks":["strong"],"value":"What is Conversational Commerce?"}]},{"type":"paragraph","children":[{"type":"span","value":"Most conversational commerce definitions revolve around an AI-informed voice or free-form text message interaction. When Chris Messina (formerly Uber’s developer experience lead) coined the term \"conversational commerce,\" he referred to automated assistants and chatbots that would interact with consumers through various channels. "}]},{"type":"paragraph","children":[{"type":"span","value":"Conversational commerce promises interactions similar to a shopping experience with a knowledgeable salesperson. But too often, the promise falls short. Why? "}]},{"type":"paragraph","children":[{"type":"span","value":"AI-informed voice communications are fraught with misunderstandings. The platforms that power conversational commerce aren’t ready for genuine conversation in how humans speak and typically engage via chat. Think about your interactions with chatbots like Alexa and Siri – they’re likely to be just as frustrating as helpful! "}]},{"type":"paragraph","children":[{"type":"span","value":"Exchanges with chatbots frequently feel like they’re trying to save the provider the expense of an assisted interaction—not enhance the customer’s experience."}]},{"type":"heading","level":2,"children":[{"type":"span","value":" "},{"type":"span","marks":["strong"],"value":"What is Chat Commerce?"}]},{"type":"paragraph","children":[{"type":"span","value":"Chat commerce focuses solely on conducting transactions within the world’s largest messaging and chat apps, which are now used worldwide and presently account for billions in annual commercial revenue. "}]},{"type":"paragraph","children":[{"type":"span","value":"With chat commerce, you do business with your customers through their favorite messaging apps, like Facebook Messenger, WhatsApp, iMessage and WeChat. Customers don’t need to download an app, visit a website, or walk into a physical location. Instead, you engage your customers where they already are: in chat."}]},{"type":"paragraph","children":[{"type":"span","value":"Transactions are made directly through the chat app. For example, a customer sends a message requesting to buy a product or service, and the transaction is made solely within the chat interaction. The process is convenient, and payment is secure, easy and private.  "}]},{"type":"paragraph","children":[{"type":"span","value":"Chat interactions and transactions delight customers with their simplicity, a fundamental aspect that distinguishes chat commerce from conversational commerce. Chat commerce is as frictionless as “Hi. Buy. Bye.”"}]},{"item":"61733583","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"People want to use chat to get things done. Chat commerce allows people to get answers, purchase goods and services, and take action quickly and conveniently directly from their favorite messaging app."}]},{"type":"heading","level":2,"children":[{"type":"span","marks":["strong"],"value":"Chat Commerce vs. Conversational Commerce"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Chat Commerce"}]},{"type":"paragraph","children":[{"type":"span","value":"Simplifies purchasing through popular chat apps."}]},{"type":"paragraph","children":[{"type":"span","value":"Streamlines consumer authentication for success."}]},{"type":"paragraph","children":[{"type":"span","value":"Empowers consumers with fast interactions in their preferred apps."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Conversational Commerce"}]},{"type":"paragraph","children":[{"type":"span","value":"Engages customers using artificial intelligence."}]},{"type":"paragraph","children":[{"type":"span","value":"Encompasses a broad range of channels beyond chat, such as chatbots on websites and voice-based assistants."}]},{"type":"paragraph","children":[{"type":"span","value":"Requires understanding (without frustrating the consumer too much) for success."}]},{"type":"heading","level":2,"children":[{"type":"span","marks":["strong"],"value":"Why Shoppers Conduct Chat Commerce With Brands"}]},{"type":"paragraph","children":[{"type":"span","value":"Chat commerce lets people use chat apps to purchase products and services. It can be as slick as an airline using automated menus in WhatsApp to enable flight check-ins or meal purchases. Or, it can be as simple as a contractor messaging a supplier, asking to add specific materials to a delivery."}]},{"type":"paragraph","children":[{"type":"span","value":"In those examples, the interaction is complete in less than the time it would take to load a branded app or navigate an IVR (interactive voice response) menu. In addition, the consumer can connect directly from their address book for inbound messaging."}]},{"type":"paragraph","children":[{"type":"span","value":"Outbound chat is just as frictionless. For example, a financial service provider could send this message: “Your account shows a balance due of $62.45. Would you like to pay now? Click to pay or chat for more information.” "}]},{"type":"paragraph","children":[{"type":"span","value":"The customer can pay easily (now or whenever convenient), ask a question about the bill, or ask the bank to pay it via chat."}]},{"type":"paragraph","children":[{"type":"span","value":""}]},{"item":"61733585","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Chat commerce is rooted in transactions, but the applicability is much more universal: "}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"With chat banking, consumers can chat with their banks to complete actions like checking balances, transferring funds, or "},{"url":"https://www.clickatell.com/blog/mobile-payments-the-world-leader","type":"link","children":[{"type":"span","marks":["underline"],"value":"making payments"}]},{"type":"span","value":". "}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Chat self-service lets consumers make, change, or confirm appointments, check the status of orders, and more. "}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"You can create easy-to-follow customer journeys using menus of options."}]},{"type":"paragraph","children":[{"type":"span","value":"A good customer experience doesn’t rely on an AI layer to accurately interpret the customer’s meaning – communications happen directly and intuitively. Instead, it is about getting things done, solving problems, and doing business quickly and efficiently."}]},{"type":"heading","level":2,"children":[{"type":"span","marks":["strong"],"value":"Activate Chat Commerce With Clickatell"}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell delivers what you need to start using chat as a sales and service channel. Our solutions let you use popular chat apps to take orders, upsell, or promote products. In addition, we help you create a self-service option that customers enjoy because it saves time and maximizes convenience."}]},{"type":"paragraph","children":[{"url":"https://www.clickatell.com/contact/contact-sales/","type":"link","children":[{"type":"span","marks":["underline"],"value":"Contact us"}]},{"type":"span","value":" to discover how easy it is to build a new revenue channel and delight customers with the ease and simplicity of chat."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"Insurance Leaders Deliver Innovation & Grow Revenue with Chat Commerce","description":"Find out how chat commerce in the health insurance industry is increasing customer satisfaction and reducing costs.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633106244-insurance-revenue-with-chat-commerce-solutions-clickatell-banneropt-300x157.png?auto=format","id":"DatoCmsAsset-25888898"}},"internalName":"Insurance Leaders Deliver Innovation & Grow Revenue with Chat Commerce","category":{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1666776226-in11e8-1.png?auto=format&w=1110","srcSet":"https://www.datocms-assets.com/54467/1666776226-in11e8-1.png?auto=format&dpr=0.26&w=1110 278w,\nhttps://www.datocms-assets.com/54467/1666776226-in11e8-1.png?auto=format&dpr=0.5&w=1110 555w,\nhttps://www.datocms-assets.com/54467/1666776226-in11e8-1.png?auto=format&w=1110 1110w","sizes":"(min-width: 1110px) 1110px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChUXDhgUFRkNEhkPDRUNFx8lGBYTFhUdHysjHR0oHRoiJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBANHDseIig7OzsvLy8vLy8vLy87Ozs7Oy8vLy8vLy8vLzU7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGAwD/xAAeEAABBAIDAQAAAAAAAAAAAAADAAECBhFBBRIhFf/EABUBAQEAAAAAAAAAAAAAAAAAAAMC/8QAGhEAAgIDAAAAAAAAAAAAAAAAAQIABAMSE//aAAwDAQACEQMRAD8AnZDH6thkypZi/H9bSP8ALDjMbdm2mlYBCHCNhtI2skw6aqEhG2lkSLssr2AcZElltrKe8PIq7Gf/2Q=="},"width":1110,"height":580},"url":"https://www.datocms-assets.com/54467/1666776226-in11e8-1.png?auto=format","width":1110,"title":null,"height":580,"fluid":{"base64":"data:image/png;base64,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"}},"id":"DatoCmsTemplateArticle-61747761","title":"Insurance Leaders Deliver Innovation & Grow Revenue with Chat Commerce","slug":"insurance-leaders-poised-to-deliver-innovation-and-grow-revenue-with-chat-commerce-solutions","meta":{"updatedAt":"2022-10-26T23:46:27.150+01:00"},"body":{"blocks":[{"id":"61747757","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633002607-0.jpg?auto=format","title":null}},{"id":"61747758","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633002714-00.jpg?auto=format","title":null}},{"id":"61747759","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633002766-000.jpg?auto=format","title":null}},{"id":"61747760","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633002816-0000.jpg?auto=format","title":null}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Chat commerce is transforming the way insurance companies like yours engage consumers. As the use of chat apps has exploded in recent years - with 5 billion people around the world using chat platforms with regularity and some 2 billion of these on WhatsApp – the promise of chat commerce has arrived. Interactions take place within the convenience and encrypted security of popular chat apps instead of requiring a call, an in-person visit, or a website to complete simple requests. Chat is now allowing businesses to reach and engage with customers and develop exciting news ways to use chat channels to elevate customer experiences, grow revenue, and reduce costs."}]},{"type":"paragraph","children":[{"type":"span","value":"According to "},{"url":"https://www.facebook.com/business/success/categories/whatsapp-business-api","type":"link","children":[{"type":"span","value":"recently published information"}]},{"type":"span","value":" shared by Facebook, using popular chat apps to engage customers delivers measurable benefits for insurance companies and others in the financial services industry, including:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Health insurance company sees 91% query resolution rate and a 3 times faster response time"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Bank measures a 10X decrease in customer service costs and a 19 percent increase in net promoter score"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Another bank experienced a 30% jump in new accounts and a 93 percent customer satisfaction level"}]}]}]},{"type":"heading","level":2,"children":[{"type":"span","value":" "}]},{"type":"heading","level":2,"children":[{"type":"span","marks":["strong"],"value":"The next must-have digital channel for customer service"}]},{"type":"paragraph","children":[{"type":"span","value":"According to "},{"url":"https://www.ibm.com/blogs/watson/2017/10/how-chatbots-reduce-customer-service-costs-by-30-percent/","type":"link","children":[{"type":"span","value":"research sponsored by IBM"}]},{"type":"span","value":", businesses like yours spend $1.3 trillion on customer service calls each year. Of those types of assisted interactions, 80 percent could be resolved with automated responses. In response, businesses have invested in automating key aspects of customer service—only to see lackluster results. That’s because customers don’t like frustrating automation options that waste time. Take interactive voice response (IVR) as an example. Only 3% of your customers actually like IVR."}]},{"item":"61747757","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Complex products like insurance generate numerous requests for information, updates, and more. Many of these requests are fairly simple. What’s my deductible? Can you update my contact info? When is my bill due? These aren’t questions that require an assisted interaction, and customers may not want to wait on hold or comb through mazes of online FAQs to help themselves."}]},{"type":"paragraph","children":[{"type":"span","value":"Mobile-first consumers prefer to deal with straightforward interactions the same way they’d make or change a coffee date with a friend, via chat. Consumers get fast answers to easy questions, and a live chat agent can take over if needed."}]},{"type":"heading","level":2,"children":[{"type":"span","value":" "}]},{"type":"heading","level":2,"children":[{"type":"span","marks":["strong"],"value":"Chat turns digital laggards into leaders overnight"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":" "},{"type":"span","value":"Insurance lags other industries in adoption of digital channels, according to a recent study from McKinsey. Digital adoption is over 70 percent in banking, but just 35 percent for insurance, well behind grocery, apparel, travel, and utilities. Chat commerce provides a quick path to opening a thriving digital channel. You take advantage of the chat apps your customers already use—there’s less of an adoption hurdle as compared to a branded app. But it’s the exceptional customer experience that really sets chat commerce apart."}]},{"item":"61747758","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Unlike some forms of customer self-service, chat commerce saves the customer time. Your customers can update their contact information or track a claim in less time than it would take to open a branded app or place a call. Customers can pay a bill, request documents, and learn more about their coverage as easily. They just send you a message from within their favorite chat app to get started. Rules-based and menu-based workflows move them through the interaction. And best of all: customers take your brand everywhere they take their mobile devices. Your company becomes a contact within an ecosystem where customers spend significant time, giving you a competitive advantage when customers need additional insurance coverage."}]},{"type":"paragraph","children":[{"type":"span","value":"With chat commerce, support for outbound and inbound messaging delivers a two-way connection to customers. Enterprise integrations and payments make chat commerce much more than a two-way FAQ page. The benefits add up."}]},{"item":"61747759","type":"block"},{"type":"heading","level":2,"children":[{"type":"span","value":" "}]},{"type":"heading","level":2,"children":[{"type":"span","marks":["strong"],"value":"Choosing the right chat commerce partner"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":" "},{"type":"span","value":"To join your customers on their favorite chat apps, you’ll need an experienced partner. Clickatell is that partner for many leading brands around the world. We’re a pioneer when it comes to connecting business to customers with mobile messaging, and we’re in the chat commerce vanguard. With Clickatell, you find a complete solution for chat commerce—plus an expanding portfolio of use cases designed for insurance."}]},{"type":"paragraph","children":[{"type":"span","value":"You start faster and see results sooner when you turn to Clickatell. Work with Clickatell to deploy an insurance solution that lets you:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Offer the frictionless mobile-first customer experiences that customers love while resolving queries faster"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Increase customer engagement by supporting and reaching customers through a chat channel they already use regularly"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Decrease contact center costs by reducing the volume of incoming calls and increasing the use of automation in ways that customers like"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Build digital revenue streams by making it easier for customers to upgrade and renew policies and learn about new insurance options"}]}]}]},{"item":"61747760","type":"block"},{"type":"paragraph","children":[{"url":"https://www.clickatell.com/contact/contact-sales/","type":"link","children":[{"type":"span","value":"Talk to the experts at Clickatell"}]},{"type":"span","value":" about how you can make chat your newest—and most transformative—digital channel yet. We can help you start quickly with proven customer chat journeys. And we can work with you to create visionary chat use cases that make you an insurance innovator."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"Clickatell Unveils New Portal to Provide Customers with Single-Entry into Full Suite of Customer Services","description":"Clickatell celebrates its 20th anniversary as a company launching new portal to provide customers with single entry into full suite of customer services.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633106599-clickatell-unveils-new-portalarticleclickatell-banner-768x401.jpg?auto=format","id":"DatoCmsAsset-25901752"}},"internalName":"Clickatell Unveils New Portal to Provide Customers with Single-Entry into Full Suite of Customer Services","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633106599-clickatell-unveils-new-portalarticleclickatell-banner-768x401.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633106599-clickatell-unveils-new-portalarticleclickatell-banner-768x401.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633106599-clickatell-unveils-new-portalarticleclickatell-banner-768x401.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633106599-clickatell-unveils-new-portalarticleclickatell-banner-768x401.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICBIOChYPDh0QDg0ODhYNDg0YFxYaGBYVFhUaHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0NHC8cFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAEAAEF/8QAHRAAAQMFAQAAAAAAAAAAAAAAAQACBQMEBhEhEv/EABcBAAMBAAAAAAAAAAAAAAAAAAIDBAD/xAAYEQACAwAAAAAAAAAAAAAAAAAAAgEDIv/aAAwDAQACEQMRAD8AfKXILE3G3Bx2EWbt2MpcSMWaETNBqVybUqPVPSpST4FEiWggsTR//9k="},"width":768,"height":401},"url":"https://www.datocms-assets.com/54467/1633106599-clickatell-unveils-new-portalarticleclickatell-banner-768x401.jpg?auto=format","width":768,"title":null,"height":401,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICBIOChYPDh0QDg0ODhYNDg0YFxYaGBYVFhUaHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0NHC8cFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAEAAEF/8QAHRAAAQMFAQAAAAAAAAAAAAAAAQACBQMEBhEhEv/EABcBAAMBAAAAAAAAAAAAAAAAAAIDBAD/xAAYEQACAwAAAAAAAAAAAAAAAAAAAgEDIv/aAAwDAQACEQMRAD8AfKXILE3G3Bx2EWbt2MpcSMWaETNBqVybUqPVPSpST4FEiWggsTR//9k="}},"id":"DatoCmsTemplateArticle-61747879","title":"Clickatell celebrates its 20th anniversary as a company launching new portal to provide customers with single entry into full suite of customer services.","slug":"clickatell-unveils-new-portal-to-provide-customers-with-single-entry-into-full-suite-of-customer-services","meta":{"updatedAt":"2022-10-26T23:46:12.514+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"As we celebrate our 20th anniversary as a company, we continue to push boundaries in our quest to delight our clients and users. The time has finally arrived to introduce our next generation portal, geared to become the single entry point for our valued clients to gain access to all their Clickatell products and services. Clickatell is excited to announce a new portal unifying access to Clickatell’s client-facing products and services into one stunning new portal, underpinned by world-class user experience and a high-end, modern technology stack."}]},{"type":"paragraph","children":[{"type":"span","value":"The new portal is based on valuable feedback that we have received from our customers, and we thank each of our customers and partners for their insights and help. Customers will find that the portal will improve productivity and help them get the most out of our messaging, engagement, and commerce technologies."}]},{"type":"paragraph","children":[{"type":"span","value":"The new interface is designed to offer a great user experience, bringing together the full suite of Clickatell’s products and services under one umbrella, and emphasizes a design language built upon simplicity, convenience, and control."}]},{"type":"paragraph","children":[{"type":"span","value":"Here are some highlights of this new portal:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"We have updated the look and feel of the portal to reflect the latest advances in user experience."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Our new single sign-on function allows users immediate access to the full range of Clickatell products and services*."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"We have developed an improved intuitive product and service management system, providing our customers with a single-interface experience for improved operator efficiency and control."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"The new portal features custom dashboards as well as phased self-service application activations with real-time, and personalized status feedback. Customers will now have comprehensive real-time product analytics and actionable reporting."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"We have also developed new filtering options to enable specific data-set breakdowns."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Thank you for your continued support of Clickatell and please let us know how you like our new portal. We can’t wait to hear your feedback."}]},{"type":"paragraph","children":[{"type":"span","value":"* Note that clients will not be able to select and self-on-board to the Transact Marketplace products yet. Self-service capabilities for this product will be introduced in a future release."}]}]}}}},{"seo":{"title":"Chat: The Critical Layer of Fraud Mitigation & Response You May be Missing","description":"Clickatell discusses how businesses can use chat for fraud notification and chargeback dispute resolution.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633106768-the-critical-layer-of-fraud-mitigation-and-response-you-may-be-missingarticleclickatell-banner-768x401.jpg?auto=format","id":"DatoCmsAsset-25901769"}},"internalName":"Chat: The Critical Layer of Fraud Mitigation & Response You May be Missing","category":{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633106768-the-critical-layer-of-fraud-mitigation-and-response-you-may-be-missingarticleclickatell-banner-768x401.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633106768-the-critical-layer-of-fraud-mitigation-and-response-you-may-be-missingarticleclickatell-banner-768x401.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633106768-the-critical-layer-of-fraud-mitigation-and-response-you-may-be-missingarticleclickatell-banner-768x401.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633106768-the-critical-layer-of-fraud-mitigation-and-response-you-may-be-missingarticleclickatell-banner-768x401.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDRANDhgNDQ0NDiINFg0YFxYZGCIVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdIig7OzsvLzs7LzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAFBgD/xAAeEAAABwEAAwAAAAAAAAAAAAAAAQIDBAURQRQhIv/EABYBAQEBAAAAAAAAAAAAAAAAAAQGAf/EABsRAAAHAQAAAAAAAAAAAAAAAAABAgMEETEh/9oADAMBAAIRAxEAPwBu/MnIqvfBERmEeSZ70JXtg+URX1wR0KwfN89V0HiNqvRsx0rDN8w2prNGAVvNeUWGoYUaWjrQRK7Lg//Z"},"width":768,"height":401},"url":"https://www.datocms-assets.com/54467/1633106768-the-critical-layer-of-fraud-mitigation-and-response-you-may-be-missingarticleclickatell-banner-768x401.jpg?auto=format","width":768,"title":null,"height":401,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDRANDhgNDQ0NDiINFg0YFxYZGCIVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdIig7OzsvLzs7LzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAFBgD/xAAeEAAABwEAAwAAAAAAAAAAAAAAAQIDBAURQRQhIv/EABYBAQEBAAAAAAAAAAAAAAAAAAQGAf/EABsRAAAHAQAAAAAAAAAAAAAAAAABAgMEETEh/9oADAMBAAIRAxEAPwBu/MnIqvfBERmEeSZ70JXtg+URX1wR0KwfN89V0HiNqvRsx0rDN8w2prNGAVvNeUWGoYUaWjrQRK7Lg//Z"}},"id":"DatoCmsTemplateArticle-61747911","title":"Chat: The Critical Layer of Fraud Mitigation & Response You May be Missing","slug":"chat-the-critical-layer-of-fraud-mitigation-and-response-you-may-be-missing","meta":{"updatedAt":"2022-10-26T23:45:57.510+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"To understand the full impact of financial services and credit card fraud around the world, one needs only to look at the scale of the problem. In 2018, "},{"url":"https://nilsonreport.com/upload/pdf/SmartMetric_Reports_Worldwide_Payment_Card_Fraud_Losses_.pdf","type":"link","children":[{"type":"span","value":"global losses due to payment card fraud"}]},{"type":"span","value":" reached $24.26 billion. And the U.S. leads the world in losses, with nearly 40 percent of the global total losses from credit card fraud. Financial institutions have spent decades battling the challenges of payment card fraud, yet the scope of fraudulent activity and the innovation in finding ways to defraud banks and consumers have only increased. Fraud always evolves."}]},{"type":"paragraph","children":[{"type":"span","value":"After years of investment and improvements in personal ID verification, in-person and online security enhancements, AI and machine learning prevention analytics, and other advanced mitigation processes, why do the losses from fraud increase by double digits each year despite the massive investments to stop it?"}]},{"type":"paragraph","children":[{"type":"span","value":"Put simply, fraud detection and prevention still relies heavily on the human element for a sub-set of suspicious transactions that grows proportionally to the increases in transaction activity.–A customer is required to confirm or deny charges or payments made, personally verify travel activity, and be contacted to stop or approve certain purchases. Fraudsters around the world evolve their techniques daily to exploit any weakness in either detection or communication.  And the speed and convenience with which consumers can be engaged and respond to fraud warnings are two of the most important factors in identifying and thwarting fraudulent activities."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Use chat for fraud notification and chargeback dispute resolution"}]},{"type":"paragraph","children":[{"type":"span","value":"Fraud notification is initiated by payment card issuers when a purchase is made outside of a cardholder’s normal purchasing pattern, timeframe, and geographical location. Purchases can also be flagged that match purchasing patterns that are consistent with previously identified fraud trends. As noted, these mitigation measures are always evolving as fraudulent patterns change and can deny legitimate payments and just as easily “green light” purchases that are, in fact, fraudulent."}]},{"type":"paragraph","children":[{"type":"span","value":"A chargeback dispute frequently occurs when a fraudulent transaction does go through and a customer identifies this transaction on their credit card statement and subsequently contacts the issuer so that the issuer contacts the merchant and initiates the dispute in a lengthy and costly process."}]},{"type":"paragraph","children":[{"type":"span","value":"In today’s environment, many issuers contact cardholders for fraud verification via phone, text, email, or mail. But using the digital chat channel for fraud mitigation and dispute resolution is a far superior and more practical activity, both for the banks and for their customers."}]},{"type":"paragraph","children":[{"type":"span","value":"Not only is it faster to send a message via chat rather than by phone, email, or conventional mail, but it also gets a higher response rate. "},{"url":"https://www.gartner.com/en/marketing/insights/articles/tap-into-the-marketing-power-of-sms","type":"link","children":[{"type":"span","value":"Gartner"}]},{"type":"span","value":" reports that chat messages have an open rate of 98 percent compared to 20 percent with email."}]},{"type":"paragraph","children":[{"type":"span","value":"Additionally, the chat is a 2-way, asynchronous form of communication that allows for dialogue in real-time or over a longer period at a cardholder’s convenience; chat interactions help resolve fraud inquiries more quickly, more efficiently, and more conveniently for the customer. Chat provides an open and interactive channel for response and fraud resolution in a natural and convenient way for cardholders. Chat is also a substantially more cost-effective alternative to text messaging when the cardholder is traveling in other countries and does not want international phone bills or may not have ready access to the internet and email."}]},{"type":"paragraph","children":[{"type":"span","value":"With chat, a financial institution or card issuer will be able to:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Reach more cardholders and address significantly more fraud notification requests"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Avoid customer friction by engaging with consumers proactively on suspect activity and convert more purchases that may be delayed or declined"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Provide greater visibility into charges so chargeback disputes can be completely avoided or rapidly resolved"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Secure cardholder validation in real-time or near-real-time, allowing for successful resolution of more order reviews"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Chat Fraud Mitigation Use Case"}]},{"type":"paragraph","children":[{"type":"span","value":"A look at a relatively common payment red flag quickly underscores the value of chat as a critical layer in a larger fraud mitigation strategy."}]},{"type":"paragraph","children":[{"type":"span","value":"A transaction is red-flagged. The customer receives a phone call or email asking for verification of the transaction. The customer may be busy or unavailable or may not answer the call from an unknown number."}]},{"type":"paragraph","children":[{"type":"span","value":"The transaction is flagged and is not approved – most likely, for reasons unknown to the customer. In the case of travel, the customer may incur international phone rates to take the call or to initiate a (and inconveniently) call a support center, endure a hold time, and speak with a live agent to resolve the transaction."}]},{"type":"paragraph","children":[{"type":"span","value":"These scenarios are all-too-common today – though they contain steps that can be easily erased from the process. Chat can help mitigate fraud and resolve disputes more quickly and improves the customer experience by adding convenience, security, and peace-of-mind to the process."}]},{"type":"paragraph","children":[{"type":"span","value":"Chat can partially or fully eliminate any contact center activity from the process – a chat message can verify or deny a transaction in near real-time and capture additional validation information from the cardholder. Chat ensures for fast response as messages are sent directly in chat apps that customers use every day. It also places credit cards and financial institutions directly in a customer’s address book, ensuring that all future interactions are easy and verifiable by the customer. What’s more, chat enables customers to feel empowered by the fraud mitigation process rather than take the time and attention to call a contact center or respond by email to learn about an issue with their account."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Conclusion"}]},{"type":"paragraph","children":[{"type":"span","value":"The most effective fraud mitigation operations rely on approaches that employ multiple layers of detection. Today’s consumers expect digital experiences that are familiar, convenient, and provide immediate results, including fraud protections from their issuer. The chat channel provides a critical layer to the fraud mitigation tool kit, allowing issuers to leverage chat to provide a fast, friction-free experience to verify purchases and prevent fraud from occurring in their accounts. Mobile chat channels such as WhatsApp, Facebook Messenger, and Apple Business Chat allow financial institutions to reach billions of customers worldwide."}]},{"type":"paragraph","children":[{"type":"span","value":"Chat is a ready-made platform to resolve any number of fraud issues with faster, more convenient, and more fluid interactions that can provide complete exchanges of information."}]}]}}}},{"seo":{"title":"3 Critical Steps to Drive Brand Loyalty in the Digital Age","description":"Clickatell discusses in detail, the 3 critical steps to drive brand loyalty in the Digital Age.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633431851-3-critical-steps-to-drive-brand-loyalty-in-the-digital-agearticleclickatell-banner-300x157.jpg?auto=format","id":"DatoCmsAsset-26209348"}},"internalName":"3 Critical Steps to Drive Brand Loyalty in the Digital Age","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1666776708-3-critical-steps-to-drive-brand-loyalty-in-the-digital-age_article_clickatell-banner.jpg?auto=format&w=1110","srcSet":"https://www.datocms-assets.com/54467/1666776708-3-critical-steps-to-drive-brand-loyalty-in-the-digital-age_article_clickatell-banner.jpg?auto=format&dpr=0.26&w=1110 278w,\nhttps://www.datocms-assets.com/54467/1666776708-3-critical-steps-to-drive-brand-loyalty-in-the-digital-age_article_clickatell-banner.jpg?auto=format&dpr=0.5&w=1110 555w,\nhttps://www.datocms-assets.com/54467/1666776708-3-critical-steps-to-drive-brand-loyalty-in-the-digital-age_article_clickatell-banner.jpg?auto=format&w=1110 1110w","sizes":"(min-width: 1110px) 1110px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQoLDhgaDRkNGhUVFRUYFx8lHRYfIiEaHysjGh0oHRYiJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoHR07OzU1NTs7OzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAGAAEEBQf/xAAfEAACAgIBBQAAAAAAAAAAAAABAgAEAxEGBSEzQXH/xAAWAQEBAQAAAAAAAAAAAAAAAAACAwH/xAAYEQADAQEAAAAAAAAAAAAAAAAAAhEBBP/aAAwDAQACEQMRAD8AOLXW1UEyqx8oRbOtyFe8LfIPVcYe4dn3CzaDjRYaVT5PhY6YxQPxYgr9iY0y6VZcp//Z"},"width":1110,"height":580},"url":"https://www.datocms-assets.com/54467/1666776708-3-critical-steps-to-drive-brand-loyalty-in-the-digital-age_article_clickatell-banner.jpg?auto=format","width":1110,"title":null,"height":580,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQoLDhgaDRkNGhUVFRUYFx8lHRYfIiEaHysjGh0oHRYiJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoHR07OzU1NTs7OzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAGAAEEBQf/xAAfEAACAgIBBQAAAAAAAAAAAAABAgAEAxEGBSEzQXH/xAAWAQEBAQAAAAAAAAAAAAAAAAACAwH/xAAYEQADAQEAAAAAAAAAAAAAAAAAAhEBBP/aAAwDAQACEQMRAD8AOLXW1UEyqx8oRbOtyFe8LfIPVcYe4dn3CzaDjRYaVT5PhY6YxQPxYgr9iY0y6VZcp//Z"}},"id":"DatoCmsTemplateArticle-61748003","title":"3 Critical Steps to Drive Brand Loyalty in the Digital Age","slug":"3-critical-steps-to-drive-brand-loyalty-in-the-digital-age","meta":{"updatedAt":"2022-10-26T23:45:42.340+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Brand loyalty describes the commitment consumers show to businesses' products and services through repeated purchases. Brands that build an emotional connection with their customers and provide experiences that surprise, amaze, or simply satisfy can expect strong brand loyalty. Every company hopes to engender wildly enthusiastic customers that build tribes of loyal followers around their brand, spreading their messages through social media posts and word-of-mouth. It’s a high benchmark, but there are clear steps to create raving fans of your brand."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Drive your Brand Story with Compelling Content"}]},{"type":"paragraph","children":[{"type":"span","value":"The idea that content and brand narrative (or brand story) should be in alignment is certainly nothing new, but driving engagement and passionate, repeat customers can be heavily influenced by delivering the right content. Customers consume large amounts of content as a course of daily life and businesses can be assured that by creating and distributing enough content they can achieve a layered impact where content trickles through to their customers in varied ways. Quality content builds credibility and when the content and the experience with a product or service track in parallel customer trust is born."}]},{"type":"paragraph","children":[{"type":"span","value":"Personalization of content can also be a terrific way to drive brand loyalty. How do you respond to messages that seem tailored individually to you? If you’re like most of us, personalized content significantly ups the odds you’ll pay attention and act. People respond to marketing messages that make them feel special and unique. The more your business can tailor content and services to making emotional connections with customers the closer they will get too fanatical repeat buyers and brand ambassadors."}]},{"type":"paragraph","children":[{"type":"span","value":"Another factor that will increase your engagement is to localize your content. Just as personalization creates an immediate customer connection to the content, localized deals, localized messaging with specific nuances of a regional or city-specific population, and other details that reach buyers with content they can call their own will drive loyalty and affinity."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Utilize the power of loyalty programs"}]},{"type":"paragraph","children":[{"type":"span","value":"The introduction of digital advancements and the changing face of the business that has accompanied the digital transformation has made the competition across every sector more fierce - and truly innovative brands win in this environment. It is a buyer’s economy and brands that do not provide exceptional, satisfying customer experiences will see their sales and market share erode."}]},{"type":"paragraph","children":[{"type":"span","value":"Loyalty programs have become a key driver of high brand engagement and there are very proven models to learn from and repeat. Retailers like Bed, Bath, and Beyond and Kohl’s are famous for their loyalty coupon mailers that offer steep discounts during specific buying dates. They have successfully fended off the steep price and loyalty competition from eCommerce retailers for more than a decade. And research backs up this tactic - "},{"url":"https://cdn2.hubspot.net/hubfs/352767/Loyalty%20Report%202018%20Files/Bond_TheLoyaltyReport%202018%20US_Exec%20Summary.pdf","type":"link","children":[{"type":"span","value":"a 2018 report from Bond and VISA showed"}]},{"type":"span","value":" that 70 percent of customers trend as repeat buyers and recommend brands that offer them a good loyalty program."}]},{"type":"paragraph","children":[{"type":"span","value":"To take advantage of loyalty shoppers, brands need to understand more about their customers and what triggers buying decisions. Understanding which customer demographics prefer a voucher program compared to 2-for-1 deals is critical to success. Points programs have gained in popularity because they gamify the shopping experience, tapping into the competitive drive many shoppers have to find the best deals. As consumers gain points - and spend them - they increase their brand affinity and by engineering points, programs to encourage sharing and discounts for friends and family loyalty programs can have an exponential growth impact on your business."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Improve Customer Experience with Bulk SMS strategies"}]},{"type":"paragraph","children":[{"type":"span","value":"Consumers use messaging daily - in fact, people spend more time using the top four messaging apps than they do the top four social media apps. Brands that implement bulk SMS strategies can help increase customer engagement and vastly improve the customer experience. The more advanced messaging and chat solutions (like those offered by Clickatell) include the integration of artificial intelligence, which will streamline your bulk SMS marketing and make the process quicker and more efficient. An example of such AI-empowered bulk SMS marketing is "},{"url":"/products/sms-campaign-manager/","type":"link","children":[{"type":"span","value":"Clickatell’s Campaign Manager"}]},{"type":"span","value":", a top of the range bulk messaging approach that enables companies to send high volumes of bulk messages to more than 1,000 global mobile networks."}]},{"type":"paragraph","children":[{"type":"span","value":"Many brands now use both one and two-way messaging to build trust and loyalty among their customers. Businesses can communicate with customers in the messaging platforms they know and love and deliver highly tailored messages of all kinds."}]},{"type":"paragraph","children":[{"type":"span","value":"Through one-way bulk messaging, real-time messaging can reach customers in a more direct way than other forms of marketing and communications and provide the convenience to open and act upon a message at the customer’s convenience. Also, the open rates are exceedingly high - with our own "},{"url":"/articles/digital-marketing/10-inspiring-bulk-text-message-stats-for-your-biz-bulksms/","type":"link","children":[{"type":"span","value":"open rate for bulk SMS"}]},{"type":"span","value":" at 98 percent, and most messages opened within 90 seconds of being sent to the receiver."}]},{"type":"paragraph","children":[{"type":"span","value":"Two-way bulk SMS solution opens up for more engagement with the customers. "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"Research"}]},{"type":"span","value":" has indicated that 64 percent of customers want the ability to engage with companies through text. Two-way bulk SMS allows for that to happen with additional feedback from customers and the collection of data on customer preferences and behavior a significant part of the equation."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Conclusion"}]},{"type":"paragraph","children":[{"type":"span","value":"Brands need to consistently rethink the strategies and tactics they have in place to improve brand loyalty, customer retention, and customer experience. Customer relationship management is a key area to maintain market share, but also an opportunity to build ties to customers, deliver significant and scalable value and win new customers through innovative thinking."}]},{"type":"paragraph","children":[{"type":"span","value":"Consumers prefer buying from companies that recognize them, appreciate them, and reward them. If you do not have any loyalty programs running, your chances of keeping your customers returning to you are getting slimmer by the day. And tailored content is critical to turn a skeptical shopper into a loyal brand enthusiast. Every aspect of your marketing efforts should deliver clear and measurable results and brand loyalty and affinity are no exception. Delivering premier customer experiences and providing chat and messaging solutions to reach customers in new, creative ways are all part of a larger, more integrated solution to building valuable and lasting customer experiences that make your relationship with your customer enduring."}]},{"type":"paragraph","children":[{"type":"span","value":"Want to find out more about "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"how"}]},{"type":"span","value":" to use "},{"url":"/products/sms-campaign-manager/","type":"link","children":[{"type":"span","value":"SMS campaigns"}]},{"type":"span","value":" to engage and transact with 85 percent of the world’s population in real-time? Let’s connect."}]}]}}}},{"seo":{"title":"Evolve Your Contact Center with Clickatell Chat Desk","description":"Find out why Clickatell Chat Desk is one of the most advanced digital contact center software solutions for live agents in the world.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633106972-evolve-your-contact-center-with-clickatell-chat-deskarticleclickatell-banner-768x401.jpg?auto=format","id":"DatoCmsAsset-25901785"}},"internalName":"Evolve Your Contact Center with Clickatell Chat Desk","category":{"id":"DatoCmsTaxonomyCategory-142960544","name":"Contact Centers","slug":"contact-centers"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633106972-evolve-your-contact-center-with-clickatell-chat-deskarticleclickatell-banner-768x401.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633106972-evolve-your-contact-center-with-clickatell-chat-deskarticleclickatell-banner-768x401.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633106972-evolve-your-contact-center-with-clickatell-chat-deskarticleclickatell-banner-768x401.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633106972-evolve-your-contact-center-with-clickatell-chat-deskarticleclickatell-banner-768x401.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhULGhMLCxUNDikVFg0YFx8ZGBYVFhUdKyslGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHS8cIig7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYF/8QAHxAAAQMEAwEAAAAAAAAAAAAAAwABAgQRISIFEzES/8QAFgEAAwAAAAAAAAAAAAAAAAAABAUG/8QAGREAAgMBAAAAAAAAAAAAAAAAAAECAxEE/9oADAMBAAIRAxEAPwDZeojDF2Tgjwcd7soU/IH+22TguQP1Nsi7HiJ/npUmVFRUQjH1CmS1ZZDzJCCdj0fx444f/9k="},"width":768,"height":401},"url":"https://www.datocms-assets.com/54467/1633106972-evolve-your-contact-center-with-clickatell-chat-deskarticleclickatell-banner-768x401.jpg?auto=format","width":768,"title":null,"height":401,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhULGhMLCxUNDikVFg0YFx8ZGBYVFhUdKyslGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHS8cIig7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYF/8QAHxAAAQMEAwEAAAAAAAAAAAAAAwABAgQRISIFEzES/8QAFgEAAwAAAAAAAAAAAAAAAAAABAUG/8QAGREAAgMBAAAAAAAAAAAAAAAAAAECAxEE/9oADAMBAAIRAxEAPwDZeojDF2Tgjwcd7soU/IH+22TguQP1Nsi7HiJ/npUmVFRUQjH1CmS1ZZDzJCCdj0fx444f/9k="}},"id":"DatoCmsTemplateArticle-61748088","title":"Evolve Your Contact Center with Clickatell Chat Desk","slug":"evolve-your-contact-center-with-clickatell-chat-desk","meta":{"updatedAt":"2022-10-26T23:45:28.699+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"The modern customer contact center is critical to any consumer-facing business. Contact centers must maintain the stringent customer experience standards of your business while working with customers that have urgent questions and problems that need to be solved. Your customers want to be satisfied with every interaction with your business - including service and support functions. And their evaluation of an overall brand experience with your company will be end-to-end, from the quality of your products and services to the Web or in-store experience to their wait time and customer service interactions when they require help."}]},{"type":"paragraph","children":[{"type":"span","value":"For too many businesses, the contact center is a weak link in an otherwise excellent experience across customer touchpoints. Customers view the contact center experience as inconvenient, time-consuming, and frustrating, filled with redundancies and long IVR menus. Incorrect call routing takes them to call handoffs and ID authentication is often required repeatedly during the same call. What’s worse, there is little flexibility in the experience. Regardless of the complexity of the customer issue, the process seems to be the same; even simple questions turn into complicated 30-minute calls."}]},{"type":"paragraph","children":[{"type":"span","value":"The contact center could do so much more for the customer – and for your brand. Great customer support builds goodwill and loyalty. But a bad experience – even in a contact center – can deeply damage the customer relationship. Poor contact centers cost businesses revenue."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Digitize the contact center"}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell Chat Desk is one of the most advanced digital contact center software solutions for live agents in the world. Chat Desk provides an extraordinary level of support and value, reducing workload pressure on your call center and giving supervisors more insight into customer issues and more control into elevations. By giving supervisors the power to have immediate access to real-time reporting and visibility into agent activity and customer escalations the customer benefits from a smarter, streamlined customer service experience."}]},{"type":"paragraph","children":[{"type":"span","value":"Chat Desk was built to improve the live agent experience because human interactions are needed to solve complex customer problems. Our solution decreases wait times and helps contact center live agents to deliver high-quality engagements that matter most to customers. Happy customers are repeat customers."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Improve the customer experience"}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell Chat Desk helps get customer inquiries to live agents over chat or to resolve queries on their own through automated FAQs. Contact center experts know that the majority of customer questions are the same, so by enabling automation and pre-populated answers, call volumes are decreased and complex issues can be more quickly and efficiently routed to live agents. Customers can also interact directly via mobile device with support and utilize chat through  WhatsApp or SMS with more chat channels and capabilities on the way."}]},{"type":"paragraph","children":[{"type":"span","value":"Significantly decrease the number of incoming calls and email inquiries. Reduce contact center costs and increase customer satisfaction scores. Turn your contact center into a business advantage that strengthens customer relationships rather than erodes them."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Performance and reliability of the cloud"}]},{"type":"paragraph","children":[{"type":"span","value":"Chat Desk is cloud-based, for fast deployments and instant updates, and is CRM agnostic, allowing for easy integrations into your CRM of choice and other contact center toolkits. Our cloud-based approach ensures that your contact center system will always be optimized for speed and flexibility and also mitigated against slowdowns."}]},{"type":"paragraph","children":[{"type":"span","value":"Chat Desk is also future proof – we will maintain compatibility and optimal performance with new contact center software and systems as your contact center continues to improve and evolve."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Conclusion"}]},{"type":"paragraph","children":[{"type":"span","value":"Digitizing your contact center has never been more imperative for your brand and your bottom line. Your customers expect high-quality experiences during every touchpoint with your business – they reward companies that meet their expectations and walk away from those that do not."}]},{"type":"paragraph","children":[{"type":"span","value":"Improve your workflows, enhance your customer experience with shorter wait times and better live agent interactions, and create a contact center that works smarter and saves money. "},{"url":"https://www.clickatell.com/contact/contact-sales/","type":"link","children":[{"type":"span","value":"Contact us"}]},{"type":"span","value":"  today to learn how to dramatically improve your contact center and deliver the experiences your customers have been looking for from your contact center."}]}]}}}},{"seo":{"title":"How to Set Up FAQ Automation on WhatsApp","description":"Discover how to set up FAQ automation on WhatsApp with Clickatell. Enhance customer service by providing instant, automated responses to frequently asked questions on WhatsApp.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633107113-how-to-set-up-faq-automation-on-whatsapparticleclickatell-banner-768x401.jpg?auto=format","id":"DatoCmsAsset-25901791"}},"internalName":"How to Set Up FAQ Automation on WhatsApp","category":{"id":"DatoCmsTaxonomyCategory-142960544","name":"Contact Centers","slug":"contact-centers"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633107113-how-to-set-up-faq-automation-on-whatsapparticleclickatell-banner-768x401.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633107113-how-to-set-up-faq-automation-on-whatsapparticleclickatell-banner-768x401.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633107113-how-to-set-up-faq-automation-on-whatsapparticleclickatell-banner-768x401.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633107113-how-to-set-up-faq-automation-on-whatsapparticleclickatell-banner-768x401.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgSFg8XDhUODg0NGBUVDhUVFxkZGBYVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4NHDsdFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAABBQYD/8QAIBAAAQIFBQAAAAAAAAAAAAAAAQACAwQFBhETITEyQf/EABcBAAMBAAAAAAAAAAAAAAAAAAECAwD/xAAXEQADAQAAAAAAAAAAAAAAAAAAAQMC/9oADAMBAAIRAxEAPwBvb1TZGIVZFm2CX58UFbcFrWbKliuOljKGMj3ojR9SAJCCUO7FBZ5IqiP/2Q=="},"width":768,"height":401},"url":"https://www.datocms-assets.com/54467/1633107113-how-to-set-up-faq-automation-on-whatsapparticleclickatell-banner-768x401.jpg?auto=format","width":768,"title":null,"height":401,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgSFg8XDhUODg0NGBUVDhUVFxkZGBYVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4NHDsdFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAABBQYD/8QAIBAAAQIFBQAAAAAAAAAAAAAAAQACAwQFBhETITEyQf/EABcBAAMBAAAAAAAAAAAAAAAAAAECAwD/xAAXEQADAQAAAAAAAAAAAAAAAAAAAQMC/9oADAMBAAIRAxEAPwBvb1TZGIVZFm2CX58UFbcFrWbKliuOljKGMj3ojR9SAJCCUO7FBZ5IqiP/2Q=="}},"id":"DatoCmsTemplateArticle-61748145","title":"How to Set Up FAQ Automation on WhatsApp","slug":"how-to-set-up-faq-automation-on-whatsapp","meta":{"updatedAt":"2025-01-10T08:17:16.161+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Imagine turning your contact center into one of the most efficient, cost-effective, and "},{"type":"span","marks":["emphasis"],"value":"most loved"},{"type":"span","value":" customer touchpoints in your organization?"}]},{"type":"paragraph","children":[{"type":"span","value":"You can—by making WhatsApp a key part of your customer communication path and seamlessly weaving together intelligent automation and human-agent interactions. Here’s how."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Eliminate costly repetition. Repeat."}]},{"type":"paragraph","children":[{"type":"span","value":"Up to 80 percent of incoming calls involve questions or issues that have been reported by and solved for other customers. Another study found that agents only answer their questions 50 percent of the time. While the actual numbers vary for your contact center, enabling an experience where your most frequently asked questions are answered immediately, automatically, and consistently in a trusted channel like WhatsApp is one of the most effective, and cost-effective, ways to enhance your customer experience."}]},{"type":"paragraph","children":[{"type":"span","value":"When done right, not only do customers not mind the inclusion of automated responses in WhatsApp, they appreciate the time they save, the ability to get answers any time and from any location and device—without having to deal with an IVR, sit on hold, or wait for a response via email or callback. The best solution is a combination of automated bot interaction, coupled with the option to connect to a live agent should the customer wish to do so. With technologies like call deflection the client can request an agent to phone them from the WhatApp menu and Clickatell’s orchestration engine, Flow, will add the call to a contact center queue which will then trigger an outbound call for the agent."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Introducing the Clickatell Touch Platform"}]},{"type":"paragraph","children":[{"type":"span","value":"Built to help you easily meet the needs of today’s instant-answer, chat-loving customer, Clickatell Touch is a no-code solution that enables you to pull together and push out an automated FAQ process to your customer base in just a few hours."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Clickatell Touch Flow"}]},{"type":"paragraph","children":[{"type":"span","value":"Our intuitive orchestration engine lets anyone in your organization jump in and designs your customer assistance path—with no technical or coding experience needed. Clickatell Flow is an easy way to implement a bot-based FAQ experience. Touch Flow also enables companies to integrate backend service to offer personalized and client-specific content to the end-user."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Clickatell Chat Desk"},{"type":"span","value":" lets you easily bring human interaction into the experience. With Chat Desk, your customers can connect with a live agent right from WhatsApp if they aren’t getting what they need from your automated answers. This delivers not only the ideal experience for the customer, but also enables any brand to have live agent support at their fingertips."}]},{"type":"paragraph","children":[{"type":"span","value":"Together, Clickatell Flow + Clickatell Chat Desk gives your enterprise a complete end-to-end contact center solution that delivers what your customer wants and needs—in a way that’s easy to set up, maintain, and update."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Create and deploy flows and interactions once and distribute across multiple channels"}]},{"type":"paragraph","children":[{"type":"span","value":"Use drag and drop functionality to build your business logic and interactions once for WhatsApp. Want to branch out to other channels Facebook Messenger, Google My Business Messaging (coming soon)? No problem. You can easily apply new channels in just a few steps to take advantage of the functionality nuances inherent in each channel."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Speed up your time to market"}]},{"type":"paragraph","children":[{"type":"span","value":"No tech or code knowledge needed. Within a few hours, any business user in your organization can design the flow of your FAQ experience for WhatsApp, and deploy it with the click of a button. Want something custom or to integrate backend systems? Clickatell also provides professional services to assist"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Rely on Natural Language Processing (Agent Assist)"}]},{"type":"paragraph","children":[{"type":"span","value":"Advanced natural language processing in Chat Desk recognizes the way we humans speak to connect your customer to the right information. When your customer types, “I want to return something,” Chat Desk uses the relevant works to create context and provides the contact center agent with suggested responses that they can then edit and customize accordingly before sending."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Create an escalation process"}]},{"type":"paragraph","children":[{"type":"span","value":"Including an option to connect to one of your live agents puts user experience at the forefront—and gives the customer a clear path to resolution. At Clickatell, we are all for enabling great user experience, and when a client cannot find what they want on the FAQ section you can seamlessly enable them to connect with a live agent via WhatsApp. Regardless of requirements, it is by far the best customer experience—and one that lets you leverage the significant expertise of your contact center staff."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Leverage your existing tech stack"}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell Flow and Clickatell Chat Desk give your seamless end-to-end solution that is as easy to use as it is to implement. However, if you’ve already invested in an orchestration engine or agent desk, they seamlessly work and co-exist with your existing tech stack."}]},{"type":"paragraph","children":[{"type":"span","value":"With so much riding on the customer experience today, successful companies can’t afford to delight their customer at every turn. The great part? It’s actually very win-win, enabling the customer to access what they want in the quickest and simplest way—while at the same time freeing up the most expensive aspect of your contact center, your live agents, to focus in on the more involved and unique situations that demand human interaction."}]},{"type":"paragraph","children":[{"type":"span","value":"Want to find out more? Curious about how automating responses to your company’s most FAQ? Find out more "},{"url":"https://www.clickatell.com/products/interact/","type":"link","children":[{"type":"span","value":"here. "}]}]},{"type":"paragraph","children":[{"type":"span","value":"source: "},{"url":"https://books.google.com/books?id=MNFvWk57R-4C&pg=PA183&lpg=PA183&dq=percentage+of+call+center+calls+are+faqs&source=bl&ots=B4KzyDpVuy&sig=ACfU3U2C2VrqSCr4bSb0knlZTmoA0q1ckw&hl=en&sa=X&ved=2ahUKEwiRst6D8MDpAhUQvZ4KHUXYBdA4ChDoATAHegQICBAB#v=onepage&q=percentage%20of%20call%20center%20calls%20are%20faqs&f=false","type":"link","children":[{"type":"span","value":"Google Books"}]}]}]}}}},{"seo":{"title":"3 Steps to Building a Contact Center Your Customers Will Love","description":"Learn the three key steps to building a call center to deliver a streamlined and efficient customer experience.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633107344-3stepstobuildingacontactcenteryourcustomerswilllove-768x401.jpg?auto=format","id":"DatoCmsAsset-25919754"}},"internalName":"3 Steps to Building a Contact Center Your Customers Will Love","category":{"id":"DatoCmsTaxonomyCategory-142960544","name":"Contact Centers","slug":"contact-centers"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633107344-3stepstobuildingacontactcenteryourcustomerswilllove-768x401.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633107344-3stepstobuildingacontactcenteryourcustomerswilllove-768x401.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633107344-3stepstobuildingacontactcenteryourcustomerswilllove-768x401.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633107344-3stepstobuildingacontactcenteryourcustomerswilllove-768x401.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgLChUXFg0NDg0PGBUNFg0NFxUZGBYfFhUaHysjGikoHRYWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0NHC8cFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwUC/8QAHxAAAgEEAgMAAAAAAAAAAAAAAAIBAwURITEyBBIT/8QAFgEBAQEAAAAAAAAAAAAAAAAAAgMB/8QAGBEBAQEBAQAAAAAAAAAAAAAAAgAhEgH/2gAMAwEAAhEDEQA/AEV7osRyKW7pjckD6M67kw3Xk1CqFla8+603pYyBBZfZdyAeIerb/9k="},"width":768,"height":401},"url":"https://www.datocms-assets.com/54467/1633107344-3stepstobuildingacontactcenteryourcustomerswilllove-768x401.jpg?auto=format","width":768,"title":null,"height":401,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgLChUXFg0NDg0PGBUNFg0NFxUZGBYfFhUaHysjGikoHRYWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0NHC8cFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwUC/8QAHxAAAgEEAgMAAAAAAAAAAAAAAAIBAwURITEyBBIT/8QAFgEBAQEAAAAAAAAAAAAAAAAAAgMB/8QAGBEBAQEBAQAAAAAAAAAAAAAAAgAhEgH/2gAMAwEAAhEDEQA/AEV7osRyKW7pjckD6M67kw3Xk1CqFla8+603pYyBBZfZdyAeIerb/9k="}},"id":"DatoCmsTemplateArticle-61748990","title":"3 Steps to Building a Contact Center Your Customers Will Love","slug":"3-steps-to-building-a-contact-center-your-customers-will-love","meta":{"updatedAt":"2022-10-26T23:44:54.382+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Think of a recent call you made to a call center. Almost assuredly, your experience was disappointing. Between seemingly never-ending menu trees, long hold times, dropped calls, and finally reaching a customer care agent—only to find out she’s not the right one to help you—it’s unsatisfying all around."}]},{"type":"paragraph","children":[{"type":"span","value":"What’s more, the customer is likely already upset before they call—a full "},{"url":"https://www.toistersolutions.com/blog/2015/11/30/new-research-reveals-why-customers-hate-call-centers","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"66 percent"}]},{"type":"span","value":" of them were according to a "},{"url":"https://www.toistersolutions.com/blog/2015/11/30/new-research-reveals-why-customers-hate-call-centers","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"recent survey"}]},{"type":"span","value":". But these calls are critical and it is a business imperative to get it right. Your customers are calling, of course, because they couldn’t resolve their issue or query another way."}]},{"type":"paragraph","children":[{"type":"span","value":"To win them over, the best thing your company can do is to help them get what they need, quickly, in as few steps as possible. The cost of not doing so, of having a customer having a negative experience, is steep. According to customer service expert Ruby Newell-Legner, it takes 12 positive customer experiences to make up for one unresolved negative experience. Worse, many of today’s customers won’t complain, they simply won’t come back."}]},{"type":"paragraph","children":[{"type":"span","value":"Forward-thinking, high-growth companies need innovative thinking in every area of their business—and the contact center and call center is no exception. It must deliver a streamlined and efficient experience that not only satisfies your customer but delights her."}]},{"type":"paragraph","children":[{"type":"span","value":"Here’s how to start:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"1. Evaluate how well your contact center aligns to your larger company customer experience"}]},{"type":"paragraph","children":[{"type":"span","value":"Identify the points in your contact center where the customer experience is not meeting your standards."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Map the customer journey"}]},{"type":"paragraph","children":[{"type":"span","value":"Identify the top reasons customers call. In nearly every business, a handful of reasons generate the majority of calls."}]},{"type":"paragraph","children":[{"type":"span","value":"Once you’ve identified three to five reasons, map a customer journey for each. What information is the customer getting before they call—through an in-person visit, an email, a letter, or interaction with an app or website? How about after? How are customer issues handled downstream? Mapping the customer journey reveals inconsistencies, bottlenecks, and/or failures that consistently yield callbacks, which can easily yield  20-30% of calls."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Crunch the numbers"}]},{"type":"paragraph","children":[{"type":"span","value":"Collect the data and establish benchmarks that you can measure against as you retool your customer contact experience."}]},{"type":"paragraph","children":[{"type":"span","value":"Measure the customer experience: What is your average call abandonment rate, percentage or blocked calls, and average time a customer is in the queue before they reach an agent?"}]},{"type":"paragraph","children":[{"type":"span","value":"Check in on your response: measure your  service level so you know the percentage of incoming calls answered within a certain period of time. What is your average speed of answer (ASA), average handle time (AHT), and after-call work time spent on tasks like writing call notes, updating data in a CRM, or emailing the caller? How often are call issues resolved on the first call (FCR) and how many hours a day are your agents are involved in work-related activities?"}]},{"type":"paragraph","children":[{"type":"span","value":"The goal of measuring all the above is to provide your customers with a better customer experience. Customer satisfaction is the ultimate KPI, one to measure frequently through after-call customer surveys."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Ask questions"}]},{"type":"paragraph","children":[{"type":"span","value":"Survey your customers: What are the biggest pain points in their customer service experience with you? What is working well?"}]},{"type":"paragraph","children":[{"type":"span","value":"Dig into your operations: Where are they struggling? What would help them?"}]},{"type":"paragraph","children":[{"type":"span","value":"Ask your agents: What particular frustrations do they hear again and again from customers? What would allow them to help customers more effectively"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"2. Reimagine your call center as a pivotal brand builder"}]},{"type":"paragraph","children":[{"type":"span","value":"By weaving together direct agent interaction with technology solutions, you can deliver a truly interconnected, seamless experience that is richer and more immediate and pleasing to customers. Your contact center can be a high watermark of your customer’s experience."}]},{"type":"paragraph","children":[{"type":"span","value":"Key components consider:"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Artificial intelligence"},{"type":"span","value":", initially used for call routing, is increasingly becoming a more robust tool for more direct service tasks"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Strong analytics"},{"type":"span","value":" let you to turn data—like call and screen recordings, chats, SMS messages and more—into truly useful feedback for your agents"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Omnichannel communications"},{"type":"span","value":" enable a customer journey to begin on one channel and enable the communication to seamlessly continue in a completely different channel"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Widespread adoption of cloud communications"},{"type":"span","value":" creates a site-agnostic contact center that lets you easily grow and contract"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Continued emphasis on self-serve"},{"type":"span","value":" gives customers instant access, thus reducing call center volume"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Two-way social media conversations"},{"type":"span","value":" create a superb customer experience by "},{"url":"http://www.mitel.com/solutions/multichannel-contact-center","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"unifying communications"}]},{"type":"span","value":" across channels into one stream"}]},{"type":"paragraph","children":[{"type":"span","value":"There are many options available to address the above. Some tackle one piece only, others bundle multiple aspects together. Look at the areas you identified in step one as wanting to enhance in your contact center as you consider what is right for your company."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"3. Re-engineer your call center (now customer center) to be customer first"}]},{"type":"paragraph","children":[{"type":"span","value":"Chat technologies, including automated FAQ bots and human-in-the-loop solutions that pull in humans to verify initial assumptions made by machine learning, top the list of the technologies that will create immediate efficiency and heighten contact center customer experiences. What’s more, they utilize the everyday chat technologies that customers use daily, to talk to family and friends. They create an easy and intimate connection with your customer that is unique, based on capturing customer data before initiating a chat and providing a unified conversational experience. Your agents provide a more efficient, more satisfying way for your customers to get their queries answered, while at the same time reducing call volumes."}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell’s 20 years of experience with forward-thinking global brands shows that the optimal approach is one that brings it all together in one end-to-end solution. The Clickatell Touch Platform seamlessly incorporates mobile chat apps into your contact centers, enabling your agents and chatbots to instantly resolve customer queries using SMS messaging and popular chat applications including WhatsApp and Facebook Messenger. What’s more, Touch integrates with your existing support, CRM, and enterprise systems—or it can be used as a stand-alone customer support tool. Touch is unique in the marketplace because it combines AI chatbots, automation and human-in-the-loop technologies for a more streamlined, customer-centric call center experience that delivers a great experience to your customers—and across your company internally."}]},{"type":"paragraph","children":[{"url":"/contact/contact-sales/","type":"link","children":[{"type":"span","value":"Contact us"}]},{"type":"span","value":" today to find out how chat solutions can help you turn your customer support experience into a function that truly puts the customer first."}]}]}}}},{"seo":{"title":"The Future of Digital Marketing – 5 Trends to Watch in 2020","description":"Find out the 5 trends that we think will define digital marketing in 2020.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633433290-thefutureofdigitalmarketing5trendstowatchin2020-300x157.jpg?auto=format","id":"DatoCmsAsset-26217894"}},"internalName":"The Future of Digital Marketing – 5 Trends to Watch in 2020","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1666777088-website-image.png?auto=format&w=1110","srcSet":"https://www.datocms-assets.com/54467/1666777088-website-image.png?auto=format&dpr=0.26&w=1110 278w,\nhttps://www.datocms-assets.com/54467/1666777088-website-image.png?auto=format&dpr=0.5&w=1110 555w,\nhttps://www.datocms-assets.com/54467/1666777088-website-image.png?auto=format&w=1110 1110w","sizes":"(min-width: 1110px) 1110px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQoWDhgQDg0NDh0NFgoYFxYZGBYVFhUdHyslGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFhwvLy8vOzs7Lzs7Ly8vLy8vLy8vNS81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAFBgcA/8QAHBAAAgMAAwEAAAAAAAAAAAAAAQIAAwQFERIG/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwQA/8QAGBEBAQADAAAAAAAAAAAAAAAAEQABAxL/2gAMAwEAAhEDEQA/AA3FXYrNYPoRxzDjntX0wk8+cx1tb2SY1V5VXQAGMLgqcbGoeN+NrrADiaAuPxo4HbGaYlG//9k="},"width":1110,"height":580},"url":"https://www.datocms-assets.com/54467/1666777088-website-image.png?auto=format","width":1110,"title":null,"height":580,"fluid":{"base64":"data:image/png;base64,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"}},"id":"DatoCmsTemplateArticle-61749470","title":"The Future of Digital Marketing – 5 Trends to Watch in 2020","slug":"the-future-of-digital-marketing-5-trends-to-watch-in-2020","meta":{"updatedAt":"2022-11-09T12:50:22.788+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Watches that suggest ways to manage your cholesterol. Smart glasses with real-time product information overlays. Refrigerators that tell you how your stock portfolio is performing and remind you to buy 2% milk. With over 4 billion potential consumers engaging with digital and with over 2 trillion dollars a year exchanged in the digital marketplace, in 2020 and beyond your ability to ‘market’ is limited only by your imagination."}]},{"type":"paragraph","children":[{"type":"span","value":"As digital marketers, the challenge will continue to be marrying industry-specific technical advances, with creative problem-solving. Brand managers now have the ability to connect in real-time with potential consumers, leveraging the insights gleaned from hard-won experience, into effective campaign building and return on investment."}]},{"type":"paragraph","children":[{"type":"span","value":"Here are the 5 trends that will define digital marketing in 2020."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Multichannel Marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"Multichannel marketing, as the name suggests, refers to multiplying your contact points with potential customers while offering them a quality, uniform experience across your supply chain, and different choices as to how they research, interact and ultimately, purchase.  Multichannel marketing combines and compliments your different distribution and conversion channels to better nurture potential customers, encouraging them to respond and interact with your brand on their terms, in their own time, and through their preferred channel."}]},{"type":"paragraph","children":[{"type":"span","value":"As all digital marketers know, the key to marketing success in 2020 and beyond is ‘choice’. Businesses overly focused on their brick and mortar sites with no due homage to the ways modern customers actually interact – via chat, email, and social media – ignore the many opportunities along the conversion funnel to contact, inform, nurture, and connect with their customers. Well-conceived multichannel processes allow businesses to always be where their customers are - in their favorite platforms and chat apps."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"VR & AR"}]},{"type":"paragraph","children":[{"type":"span","value":"According to analyst Maria Weinberger, over a quarter of high-end digital marketing leaders already acknowledge that virtual and augmented reality will define the field in the coming years."}]},{"type":"paragraph","children":[{"type":"span","value":"With spending on AR and VR estimated to have increased from $12.1 billion in 2018 to more than $20 billion in 2019, the ability to communicate virtual or augmented marketing messaging directly to consumers, in real-time, offers both consumers and businesses a platform through which they can actively and holistically explore potential relationships through engaging, interactive, and specific virtual and augmented interactions."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"According to InvespCro, more than 67% of consumers worldwide used a chatbot for customer support in the past year and around 85% of all customer interactions will be handled without a human agent by (the end of) 2020."}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots are automated, machine-learning-driven programs designed to manage and respond to customer interactions. Chatbots can be deployed to address specific frequently asked questions or deliver specific pre-planned or scheduled communications. With chatbots’ ability to ‘learn’ from every interaction, a business’ chatbot-driven customer relationships will only improve with time. This automation of customer interaction processes allows a higher degree of message personalization without increasing personnel costs."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Targeted Marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"According to Forbes Magazine, 49% of people will not only ignore marketing messaging that is not related to a prior purchase or search, but may actively resent the intrusion."}]},{"type":"paragraph","children":[{"type":"span","value":"In 2020 and beyond, digital marketers must focus on data analysis and their internal feedback loops to ensure that their strategy is as defined and specific as possible, ensuring the right potential customer is messaged with the right marketing communication.  The outdated plug-and-play methodology of flooding the market with collateral simply does not work and may even be counterproductive. Marketing departments must focus their efforts on not only designing the right messaging but ensuring that it reaches the right people."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Personalization"}]},{"type":"paragraph","children":[{"type":"span","value":"As digital marketing analyst Alex Membrillo contends, marketing personalization refers to, “analyzing customer behaviors and promoting products based on assumptions and the user’s past purchase history”."}]},{"type":"paragraph","children":[{"type":"span","value":"Hubspot’s media analysis indicates that 70% of customers react negatively to marketing content not relevant to them, while 50% of digital marketers acknowledge they need increased customer knowledge and insights. This Venn diagram of uncertainty is where personalization should be inserted. Understanding how to individualize the management of one’s leads or data sets in order to better structure one’s marketing communications strategy, will define the quality and rate of one’s engagement levels."}]}]}}}},{"seo":{"title":"The Connected Customer Experience","description":"Clickatell discusses the 3 non-negotiables you will need to have in place to create the best, connected customer experience.","twitterCard":null,"image":null},"internalName":"The Connected Customer Experience","category":{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"}],"featuredImage":null,"id":"DatoCmsTemplateArticle-61750574","title":"The Connected Customer Experience","slug":"the-connected-customer-experience","meta":{"updatedAt":"2022-11-21T14:38:28.454+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":4,"children":[{"type":"span","marks":["emphasis"],"value":"“89 percent of companies compete primarily on the basis of customer experience – up from just 36 percent in 2010. But while "},{"url":"http://www.bain.com/bainweb/pdfs/cms/hotTopics/closingdeliverygap.pdf","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["emphasis"],"value":"80 percent of companies"}]},{"type":"span","marks":["emphasis"],"value":" believe they deliver “super experiences,” only 8 percent of customers agree”. - "},{"url":"https://www.forbes.com/sites/shephyken/2018/07/15/customer-experience-is-the-new-brand/#2fe5a84c7f52","meta":[{"id":"rel","value":"nofollow"}],"type":"link","children":[{"type":"span","marks":["emphasis"],"value":"Forbes"}]},{"type":"span","marks":["emphasis"],"value":" Customer Experience report."}]},{"type":"paragraph","children":[{"type":"span","value":"A chasm exists between what customers expect from their user experience and what companies are delivering. In this digital age, consumers have been conditioned to want and expect an integrated, seamless and efficient service in exchange for their hard-earned money, and digital marketers unable to meet these expectations will soon find themselves well behind the curve."}]},{"type":"paragraph","children":[{"type":"span","value":"In 2020 and beyond, customer experience, as the numbers above indicate, is the key determining factor in sustaining and increasing revenue across most industries. Put simply, ensuring one’s customer base enjoys their experience with your company, leads to long-term customer relationships and increased brand equity."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Creating a connected customer experience – the non-negotiables"}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Customer-driven strategy\n"}]},{"type":"paragraph","children":[{"type":"span","value":"The old adage that the customer is king has never been truer than in our current digital marketplace. "},{"url":"https://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"According to "},{"type":"span","marks":["emphasis"],"value":"Time"}]},{"type":"span","value":", 55 percent of consumers will spend an average of only fifteen seconds per product/site before moving on to a competitor if the user experience is not up to their expectations."}]},{"type":"paragraph","children":[{"type":"span","value":"It is incumbent then for digital marketing teams to ensure that no matter their large business goals, they must always be aligned with a customer-driven ethic, meaning cogent and reliable Segmentation, Targeting, Differentiation, and Positioning imperatives are applied when designing the complete purchasing or shopping experience."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Personalization"}]},{"type":"paragraph","children":[{"url":"https://www.abtasty.com/blog/what-is-personalization-digital/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"According to marketing analyst Sharanya Manola"}]},{"type":"span","value":", “personalization is the process of keeping in mind the needs and preferences of your audience so that you market the right product and experience to the right person at the right time”, ensuring a positive and practical customer experience."}]},{"type":"paragraph","children":[{"type":"span","value":"The "},{"url":"https://hbr.org/2015/11/the-new-science-of-customer-emotions","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Harvard"}]},{"url":"https://hbr.org/2015/11/the-new-science-of-customer-emotions","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" Business Review’s analysis"}]},{"type":"span","value":" on the science of customer emotions found that while customers who could be categorized as ‘connected’ accounted for only 22 percent of consumers, they could be relied on for a whopping 37 percent of revenue, while spending ‘on average, twice as much annually.’"}]},{"type":"paragraph","children":[{"type":"span","value":"Digital marketers know that designing a user experience with forethought and intentionality that speaks to relevant touchpoints and addresses consumers’ specific concerns,  is non-negotiable. With competitors and alternative options just a click away, it is vital for long-term relationship-building to ensure everyone who interacts with a service, site or product feels valued."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Omnichannel approach"}]},{"type":"paragraph","children":[{"type":"span","value":"In 2020 and beyond, connected customer experiences are almost impossible without adopting omnichannel imperatives. Omnichannel marketing speaks to ensuring the customer is at the very center of a business’ strategy. Traditionally, for example, sales communications were often unrelated to marketing communications. This led to disjointed and often convoluted user experiences, with consumers being subjected to multiple, unrelated, and counter-productive communications."}]},{"type":"paragraph","children":[{"type":"span","value":"Companies with well-defined "},{"url":"/articles/customer-relationship-management/omnichannel-ecommerce-customer-experience/","type":"link","children":[{"type":"span","value":"omnichannel"}]},{"type":"span","value":" customer experience strategies in place achieve a 91 percent higher year-over-year customer retention rate, and this is due to the integrated efficiency of the omnichannel approach. It would do well for digital marketing professionals to remember that however enamored they themselves may be with their sophisticated systems and bitingly clever copy, consumers view most unnecessary or unsolicited advertising as intrusive. Ensuring you are offering value or at the very least efficiency, in exchange for a customer’s time, is key to creating a connected consumer experience."}]}]}}}},{"seo":{"title":"Delivering on the Promise of a Superior Digital Customer Experience in Banking","description":"Clickatell discusses how banks can improve customer experience in this digital era.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633108057-deliveringonthepromiseofasuperiordigitalcustomerexperienceinbanking-768x401.jpg?auto=format","id":"DatoCmsAsset-25930032"}},"internalName":"Delivering on the Promise of a Superior Digital Customer Experience in Banking","category":{"id":"DatoCmsTaxonomyCategory-142960556","name":"Chat Banking","slug":"chat-banking"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960545","name":"WhatsApp","slug":"whatsapp"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633108057-deliveringonthepromiseofasuperiordigitalcustomerexperienceinbanking-768x401.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633108057-deliveringonthepromiseofasuperiordigitalcustomerexperienceinbanking-768x401.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633108057-deliveringonthepromiseofasuperiordigitalcustomerexperienceinbanking-768x401.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633108057-deliveringonthepromiseofasuperiordigitalcustomerexperienceinbanking-768x401.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgUDQ0LDgwODQ0NCxUNDQ0NFx8ZGBYTFhUaHysjGh0oHRYWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFg4RHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABAECBf/EABwQAAICAwEBAAAAAAAAAAAAAAADAQIEEiERBf/EABQBAQAAAAAAAAAAAAAAAAAAAAL/xAAYEQADAQEAAAAAAAAAAAAAAAAAAQIRA//aAAwDAQACEQMRAD8A1lfChdSGYGtfB6+RfUTY+8hkXRyI2wOgXc+8RwB4BOT/2Q=="},"width":768,"height":401},"url":"https://www.datocms-assets.com/54467/1633108057-deliveringonthepromiseofasuperiordigitalcustomerexperienceinbanking-768x401.jpg?auto=format","width":768,"title":null,"height":401,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgUDQ0LDgwODQ0NCxUNDQ0NFx8ZGBYTFhUaHysjGh0oHRYWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFg4RHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABAECBf/EABwQAAICAwEBAAAAAAAAAAAAAAADAQIEEiERBf/EABQBAQAAAAAAAAAAAAAAAAAAAAL/xAAYEQADAQEAAAAAAAAAAAAAAAAAAQIRA//aAAwDAQACEQMRAD8A1lfChdSGYGtfB6+RfUTY+8hkXRyI2wOgXc+8RwB4BOT/2Q=="}},"id":"DatoCmsTemplateArticle-61752092","title":"Delivering on the Promise of a Superior Digital Customer Experience in Banking","slug":"delivering-on-the-promise-of-a-superior-digital-customer-experience-in-banking","meta":{"updatedAt":"2022-11-10T09:27:48.054+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"A digital customer experience in banking is the future."}]},{"type":"paragraph","children":[{"type":"span","value":"Thanks to the excess of new technologies that have remarkably changed the world of finance, consumers are now empowered with the ability to pay bills, make purchases, check balances, and manage transactions all on their mobile phones and within a matter of seconds; enhancing the customer experience by serving their needs for instant satisfaction, convenience, and effortless support."}]},{"type":"paragraph","children":[{"type":"span","value":"The more services are digitized, the more consumers seek better, quicker, and more personalized banking experiences. Banks across the world are now facing the tough challenge of meeting these consumer demands."}]},{"type":"paragraph","children":[{"type":"span","value":"Competition is tight, with many banks trying to innovate to advance consumer interactions and to keep their customers happy and loyal to their brand."}]},{"type":"paragraph","children":[{"type":"span","value":"So, what’s next for banks in this digital era? The new digital shift, chat banking, offers banks all over the world a chance to become part of the global digital movement."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"What is chat banking?"}]},{"type":"paragraph","children":[{"url":"/enterprise-solutions/chat-banking/","type":"link","children":[{"type":"span","value":"Chat banking"}]},{"type":"span","value":" refers to the ability of consumers to essentially perform bank services via current leading messaging apps, WhatsApp and Facebook Messenger."}]},{"type":"paragraph","children":[{"type":"span","value":"For example, a bank customer can ask for their balance by simply texting “what’s my balance” on WhatsApp or Facebook Messenger. A response to that query returns in a matter of seconds, giving them exactly the answer they seek."}]},{"type":"paragraph","children":[{"type":"span","value":"Why do consumers prefer this type of banking? There are no queues; no one puts them on hold for hours on end, it’s personalized, fast, easy to use, convenient, and they don’t need to leave their favorite chat app."}]},{"type":"paragraph","children":[{"url":"/enterprise-solutions/chat-banking/","type":"link","children":[{"type":"span","value":"Chat banking"}]},{"type":"span","value":" evolves static messages into powerful, interactive two-way engagement and self-service experiences."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Building customer loyalty through a great customer experience"}]},{"type":"paragraph","children":[{"type":"span","value":"Market-leading, high growth brands in banking are using chat to improve and personalize the customer experience for better satisfaction, and retention."}]},{"type":"paragraph","children":[{"type":"span","value":"AI integration in chat banking solutions ensures that banks can deliver products and services tailored to each individual, making the experience more personal, targeted, relevant, frictionless, and timesaving. Chat banking allows "},{"url":"/enterprise-solutions/chat-self-service/","type":"link","children":[{"type":"span","value":"self-service"}]},{"type":"span","value":", which research shows consumers prefer over dealing with people from customer service departments. It’s a seamless, affordable, reliable, and secure banking experience that offers consumers convenience."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Digital transformation: adapt or lose"}]},{"type":"paragraph","children":[{"type":"span","value":"Today’s consumers, particularly younger consumers, are mobile-first. Many are mobile-always and want frictionless interactions. And in terms of superior customer experience, chat banking has a lot to offer them, particularly simple, easy-to-use, personalized, reliable, and secure ways of banking."}]},{"type":"paragraph","children":[{"type":"span","value":"If you want your business to become part of the digital future now, you can look into our "},{"url":"/products/chat-banking/","type":"link","children":[{"type":"span","value":"chat banking "}]},{"type":"span","value":"solution, which allows you to offer your customers banking and payment services at the tip of their fingers. The chat banking solution will connect you with your customers on their favorite messaging platforms, like Facebook Messenger and WhatsApp. You’ll become a contact along with family and friends in your customers’ mobile address book. That’s chat banking!"}]}]}}}},{"seo":{"title":"Chat Commerce: A Revenue and Engagement Revolution","description":"Free podcast on how chat commerce is the convenient option that empowers customers allowing them to buy on their own time frame.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633108309-chatcommerce-arevenueandengagementrevolutionopt-768x401.jpg?auto=format","id":"DatoCmsAsset-25930044"}},"internalName":"Chat Commerce: A Revenue and Engagement Revolution","category":{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960545","name":"WhatsApp","slug":"whatsapp"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633108309-chatcommerce-arevenueandengagementrevolutionopt-768x401.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633108309-chatcommerce-arevenueandengagementrevolutionopt-768x401.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633108309-chatcommerce-arevenueandengagementrevolutionopt-768x401.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633108309-chatcommerce-arevenueandengagementrevolutionopt-768x401.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgWChYTDhgQFQ0VGhMVFhEYFxUZGBYTIhUaHysjGikoHRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA8QHDsoFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAFAAEG/8QAIRAAAQMCBwEAAAAAAAAAAAAAAQACAwQRBhITFCExQQX/xAAWAQEBAQAAAAAAAAAAAAAAAAACAwH/xAAZEQACAwEAAAAAAAAAAAAAAAAAAQIRIRL/2gAMAwEAAhEDEQA/AGKOn03ApvNaBZairJXHkpd879t34pTtsXKB8QTixF1aI+zK5zjcqJqGG0j/2Q=="},"width":768,"height":401},"url":"https://www.datocms-assets.com/54467/1633108309-chatcommerce-arevenueandengagementrevolutionopt-768x401.jpg?auto=format","width":768,"title":null,"height":401,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgWChYTDhgQFQ0VGhMVFhEYFxUZGBYTIhUaHysjGikoHRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA8QHDsoFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAFAAEG/8QAIRAAAQMCBwEAAAAAAAAAAAAAAQACAwQRBhITFCExQQX/xAAWAQEBAQAAAAAAAAAAAAAAAAACAwH/xAAZEQACAwEAAAAAAAAAAAAAAAAAAQIRIRL/2gAMAwEAAhEDEQA/AGKOn03ApvNaBZairJXHkpd879t34pTtsXKB8QTixF1aI+zK5zjcqJqGG0j/2Q=="}},"id":"DatoCmsTemplateArticle-61754851","title":"Chat Commerce: A Revenue and Engagement Revolution","slug":"chat-commerce-a-revenue-and-engagement-revolution","meta":{"updatedAt":"2022-11-10T09:39:54.912+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"On Feb 20, 2020 Clickatell CEO, Pieter de Villiers, Clickatell CCO, Hannes Van Rensburg, and Nico Jacobs, Executive Sales and Distribution at MTN, joined Brett King, host and creator, on his popular Breaking Banks podcast to talk through the current state of chat commerce in Africa and the emerging opportunities in the US financial sector."}]},{"type":"paragraph","children":[{"type":"span","value":"Missed it? No problem. You can listen to the recording "},{"url":"https://breakingbanks.com/episode/chat-commerce-a-revenue-and-engagement-revolution/","type":"link","children":[{"type":"span","value":"here"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"This podcast offers one of the most succinct dialogues on how chat commerce is being deployed at a top telecommunications company and provides context for how chat commerce can provide strong engagement and customer experience solutions for banks around the world."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Messaging has surpassed social media"}]},{"type":"paragraph","children":[{"type":"span","value":"And not only for Africa. Back in Q1 2015, the biggest messaging apps—including Facebook Messenger, WhatsApp, WeChat—eclipsed the biggest social media apps. Consumers have shifted from social platforms onto chat platforms. It's a global phenomenon. In Africa, the landscape is largely dominated by WhatsApp, which has about 64% penetration."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Use is deepening and broadening quickly"}]},{"type":"paragraph","children":[{"type":"span","value":"While many chat commerce APIs have only been in the market for about 18 months, customer use is already noticeably deeper and more sophisticated. The first use cases were very much around customer self-service, enabling customers to reach and engage brands through chat instead of calling customer support."}]},{"type":"paragraph","children":[{"type":"span","value":"Today, actual transactions are happening: credit card, debit card and wallet payments, even direct electronic fund transfers, and direct debit payments. As the infrastructure for self-serve and payments become more solidified, and more and more merchants come on board, chat will enable consumer services in areas across the banking enterprise."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Call center vs chatbot vs browser chats?"}]},{"type":"paragraph","children":[{"type":"span","value":"When it comes to customers skipping the queue on the call center and paying a bill via chat commerce, chatbots are a huge part of the equation. Banks are not trying to sell the customer a new financial service product from the get-go. Once they know more about the customer, yes, but it starts with a chatbot and it goes on to a live agent if a customer doesn't want to deal with the bot."}]},{"type":"paragraph","children":[{"type":"span","value":"This means we’re starting to move into a new world where chatbots have branded personalities. If you think about your chat interactions with friends and family, you have a long history and a certain character to the conversation that develops over time. Same thing with chatbots in chat commerce. This is a critical 'aha' moment to understanding why what is happening in these chat applications on mobile devices is so much more profound that what happens in browser chats."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Customers love to buy, but hate being sold to"}]},{"type":"paragraph","children":[{"type":"span","value":"The primary use case is merchant-consumer payments. The really exciting thing is that, so far, if a customer navigates herself, she’ll actually spend more."}]},{"type":"paragraph","children":[{"type":"span","value":"In addition, every offer is highly personalized based on patterns and gleaned from that customer’s data. As a bank learns more and more about an individual customer through chatting, they’re actually finding many different ways to sell on the platform itself, in a way that empowers the customer."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Chat commerce lets customer buy on their own time frame"}]},{"type":"paragraph","children":[{"type":"span","value":"Unlike other channels chat is both convenient and pervasive. A telephone call for instance, will just go away if it’s unanswered. An email goes into an inbox and then customers have to do all kinds of things to log on and take an action. With chat commerce, an offer is pushed to the customer directly. It can stay there and the customer can respond easily whenever it’s convenient, without pressure."}]},{"type":"paragraph","children":[{"type":"span","value":"Want to dive deeper? "},{"url":"https://breakingbanks.com/episode/chat-commerce-a-revenue-and-engagement-revolution/","type":"link","children":[{"type":"span","value":"Listen to the full podcast here."}]}]},{"type":"paragraph","children":[{"url":"/contact/contact-sales/","type":"link","children":[{"type":"span","value":"Talk to one of our sales representatives"}]},{"type":"span","value":" today to learn how Clickatell can help your business."}]}]}}}},{"seo":{"title":"A Letter From Our CEO and Team Clickatell","description":"Click here to read a letter from our CEO and Team with our response to the global public health crisis affecting us all due to Covid-19.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633108555-aletterfromourceoandteamclickatell-768x401.jpg?auto=format","id":"DatoCmsAsset-25935212"}},"internalName":"A Letter From Our CEO and Team Clickatell","category":{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633108555-aletterfromourceoandteamclickatell-768x401.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633108555-aletterfromourceoandteamclickatell-768x401.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633108555-aletterfromourceoandteamclickatell-768x401.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633108555-aletterfromourceoandteamclickatell-768x401.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoNEQgTDQ0NDhgQDg0IDhENDQgNFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0OHDsdFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAEBQEDBgD/xAAeEAACAgEFAQAAAAAAAAAAAAAAAQIDBCEiIzEzE//EABYBAQEBAAAAAAAAAAAAAAAAAAQFAf/EABoRAQACAwEAAAAAAAAAAAAAAAEAEQMEEgL/2gAMAwEAAhEDEQA/AMLmwlKvoAxK3GY7zEvm9BbR6F3Y9kNjWoU47Ti2xcaICdExW5//2Q=="},"width":768,"height":401},"url":"https://www.datocms-assets.com/54467/1633108555-aletterfromourceoandteamclickatell-768x401.jpg?auto=format","width":768,"title":null,"height":401,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoNEQgTDQ0NDhgQDg0IDhENDQgNFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0OHDsdFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAEBQEDBgD/xAAeEAACAgEFAQAAAAAAAAAAAAAAAQIDBCEiIzEzE//EABYBAQEBAAAAAAAAAAAAAAAAAAQFAf/EABoRAQACAwEAAAAAAAAAAAAAAAEAEQMEEgL/2gAMAwEAAhEDEQA/AMLmwlKvoAxK3GY7zEvm9BbR6F3Y9kNjWoU47Ti2xcaICdExW5//2Q=="}},"id":"DatoCmsTemplateArticle-61754907","title":"A Letter From Our CEO and Team Clickatell","slug":"a-letter-from-our-ceo-and-team-clickatell","meta":{"updatedAt":"2022-10-26T23:43:46.889+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Dear Valued Customer,"}]},{"type":"paragraph","children":[{"type":"span","value":"Our purpose at Clickatell is creating a better world through technology, and we have seen this amplified during several crises over our 20 years of leadership in mobile technology. We once again find ourselves amidst a global public health crisis affecting us all due to Covid-19."}]},{"type":"paragraph","children":[{"type":"span","value":"Our first priority is the safety of our staff, the communities we serve, and of course you, our clients, and partners. We have taken several steps to ensure your services are not impacted during these uncertain and challenging times. To that extent we have the following in place:"}]},{"type":"paragraph","children":[{"type":"span","value":"• Safety and Health measures ranging from social distance awareness to a work-from-home infrastructure and training to ensure our staff is able to serve you and your needs;"}]},{"type":"paragraph","children":[{"type":"span","value":"• Security and Data protection, including additional data and information security measures, GDPR compliance, and VPN improvements;"}]},{"type":"paragraph","children":[{"type":"span","value":"• Supplier and Partners continuity, active engagement, and supplier redundancies to ensure your messaging, chat, and commerce services are not interrupted;"}]},{"type":"paragraph","children":[{"type":"span","value":"• Solutioning and Support processes aligned with new remote working requirements and required restrictions to handle demos, configuration, and remote implementation ensuring no interruptions to your roll-outs; and"}]},{"type":"paragraph","children":[{"type":"span","value":"• Infrastructure and Platforms technology infrastructure and platforms redundancy measures with the necessary 24 x 7 monitoring and escalation procedures. We remain vigilant in keeping your services running."}]},{"type":"paragraph","children":[{"type":"span","value":"In addition, we are here for you and ready to help. We have asked our teams to be on standby to help customers deploy a range of alert and automation services as you require during this crisis. They are available for rapid deployment of alert communications to staff or customers (i.e. "},{"url":"/products/sms-campaign-manager/","type":"link","children":[{"type":"span","value":"Campaign Manager tool"}]},{"type":"span","value":") or the deployment of a chat bot (i.e. "},{"url":"/products/chatflow/","type":"link","children":[{"type":"span","value":"Touch Flow"}]},{"type":"span","value":") so you may alleviate your call center wait times. More information is available at "},{"url":"https://www.clickatell.com/","type":"link","children":[{"type":"span","value":"www.clickatell.com"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"We thank you for relying on us for your business needs, and we are committed to supporting you."}]},{"type":"paragraph","children":[{"type":"span","value":"Don’t hesitate to reach out to us at "},{"url":"mailto:covid19response@clickatell.com","type":"link","children":[{"type":"span","value":"covid19response@clickatell.com"}]},{"type":"span","value":" for additional guidance and resources."}]},{"type":"paragraph","children":[{"type":"span","value":"Let us know how we can help."}]},{"type":"paragraph","children":[{"type":"span","value":"Sincerely,\nPieter De Villiers & Team Clickatell"}]}]}}}},{"seo":{"title":"Improving Customer Communications and Commerce Engagement with Chat in the New Covid-19 Reality","description":"Clickatell discusses how business can improve Customer Communications and Commerce Engagement in the new Covid-19 reality.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633108733-improvingcustomercommunicationsandcommerceengagementwithchatinthenewcovid-19realityopt-768x401.jpg?auto=format","id":"DatoCmsAsset-25940347"}},"internalName":"Improving Customer Communications and Commerce Engagement with Chat in the New Covid-19 Reality","category":{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633108733-improvingcustomercommunicationsandcommerceengagementwithchatinthenewcovid-19realityopt-768x401.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633108733-improvingcustomercommunicationsandcommerceengagementwithchatinthenewcovid-19realityopt-768x401.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633108733-improvingcustomercommunicationsandcommerceengagementwithchatinthenewcovid-19realityopt-768x401.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633108733-improvingcustomercommunicationsandcommerceengagementwithchatinthenewcovid-19realityopt-768x401.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoPCAgLCg0NDhQQDQ0NDhUNDREYFxgZGBYfIhUaHysjHR0oHRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0NHC8dFhw7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQADBv/EABsQAAICAwEAAAAAAAAAAAAAAAACAQMEESEx/8QAFQEBAQAAAAAAAAAAAAAAAAAABQT/xAAcEQABAwUAAAAAAAAAAAAAAAACAAERAwQSISL/2gAMAwEAAhEDEQA/AMK1EoBPQzWj+1F34LrohbeDIXDyphflX4VLKsEDsHqxsgkNfSPOMl//2Q=="},"width":768,"height":401},"url":"https://www.datocms-assets.com/54467/1633108733-improvingcustomercommunicationsandcommerceengagementwithchatinthenewcovid-19realityopt-768x401.jpg?auto=format","width":768,"title":null,"height":401,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoPCAgLCg0NDhQQDQ0NDhUNDREYFxgZGBYfIhUaHysjHR0oHRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0NHC8dFhw7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQADBv/EABsQAAICAwEAAAAAAAAAAAAAAAACAQMEESEx/8QAFQEBAQAAAAAAAAAAAAAAAAAABQT/xAAcEQABAwUAAAAAAAAAAAAAAAACAAERAwQSISL/2gAMAwEAAhEDEQA/AMK1EoBPQzWj+1F34LrohbeDIXDyphflX4VLKsEDsHqxsgkNfSPOMl//2Q=="}},"id":"DatoCmsTemplateArticle-61755904","title":"Improving Customer Communications and Commerce Engagement with Chat in the New Covid-19 Reality","slug":"improving-customer-communications-and-commerce-engagement-with-chat-in-the-new-covid-19-reality","meta":{"updatedAt":"2022-11-10T13:52:37.998+00:00"},"body":{"blocks":[{"id":"61755902","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633007482-2.jpg?auto=format","title":null}},{"id":"61755903","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633007574-22.jpg?auto=format","title":null}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"By Andreas Suma"}]},{"type":"paragraph","children":[{"type":"span","value":"We are unfortunately dealing with a different type of business transformation than businesses planned for as we entered 2020. Workers and customers are remote, and, fast, coordinated communications are a business imperative. This is a reality not only this week but very likely for many to come."}]},{"item":"61755902","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"At Clickatell, we built our chat platforms to thrive and address nearly any business situation – they complement communications platforms and are a standalone tool with enormous power to reach and engage with customers at a moment’s notice."}]},{"type":"paragraph","children":[{"type":"span","value":"This is true for communications and for commerce, both of which are enabled in new ways through Clickatell solutions."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Chat Commerce"}]},{"type":"paragraph","children":[{"type":"span","value":"Chat commerce – applying engagement and payment tools via chat – offers powerful, emerging use cases and has been engineered to reinvent and dramatically improve the customer experience for long-established billing practices. The present disruptions in the economy are likely to cause changes in payment patterns, spending patterns and access to money. The federal government is considering a range of options to economically empower people impacted by these events and chat communications and chat commerce capabilities can deliver tremendous value to both financial institutions and consumers."}]},{"type":"paragraph","children":[{"type":"span","value":"Chat commerce will be considered as a fast, efficient method to empower citizens that are severely impacted – it is an added value feature that organizations can use to engage, interact and do business with people, regardless of their financial situation, age or location. Travel and hospitality are obvious applications of chat commerce, as evidenced by the many posts I have seen from fellow travelers. However, use of chat commerce in these difficult and rapidly changing times runs through many industries ranging from media to telecommunications and utilities, to name a few. It compliments apps that may be already in place and provides a simple interface for people that may not have an app downloaded."}]},{"type":"paragraph","children":[{"type":"span","value":"Personally speaking, having an app and profile established for my water and sewerage bill is not at the top of my to-do list. However, receiving a text or iMessage from my provider with options on payment or deferral options would be well received and instantaneous in these uncertain times."}]},{"type":"paragraph","children":[{"type":"span","value":"As we like to remind brands we engage with, chat commerce enables brands to communicate with and interact in two-way conversations with all their customers instantly, since everyone has a chat channel on their mobile device and experience with it. No training is required either from internal staff or from their client base."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Chat to Help Enable Better Communications"}]},{"type":"paragraph","children":[{"type":"span","value":"For any brand, two-way chat engagement with a consumer advances a customer’s experience in sophistication and value. Chat enables an ongoing dialogue in a more convenient setting and timely fashion than a call center. None of us like wait times or delayed interactive voice response (IVR) navigation to secure information."}]},{"type":"paragraph","children":[{"type":"span","value":"Many brands are now responding to a tsunami of inbound traffic to call centers, with spikes in volume levels difficult to plan for even in aggressive, worst-case scenarios. However, the early adopter brands that have established chat channels for customer engagement are proactively sharing information with consumers. Some have incorporated personalized and contextualized information in their deployments by making use of chat technology and artificial intelligence."}]},{"type":"paragraph","children":[{"type":"span","value":"Trying times allow for innovative business practices to grow and thrive. Chat solutions are already the new norm for many businesses across the globe, and these solutions could not be more needed than now."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"Please "},{"url":"mailto:andreas.suma@clickatell.com","type":"link","children":[{"type":"span","value":"reach out to me directly"}]},{"type":"span","value":" to learn more about how chat solutions can be quickly and easily deployed for your business to make communications – and even payments – fast, seamless, and with extremely high levels of response and engagement. Or have a look at our Campaign Manager to learn more and get started."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"About Andreas Suma"}]},{"item":"61755903","type":"block"},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"Andreas Suma is a Senior Vice President at Clickatell."}]},{"type":"paragraph","children":[{"type":"span","value":"A global, performance-driven executive with an extensive background in financial services and technology, he leads the Americas organization to transform how consumers engage and pay in the emerging post-app, 24/7 digital environment."}]}]}}}},{"seo":{"title":"The Connected Customer Experience","description":"Clickatell discusses the 3 non-negotiables you will need to have in place to create the best, connected customer experience.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633107726-theconnectedcustomerexperience-768x401.jpg?auto=format","id":"DatoCmsAsset-25924889"}},"internalName":"The Connected Customer Experience","category":{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633107726-theconnectedcustomerexperience-768x401.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633107726-theconnectedcustomerexperience-768x401.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633107726-theconnectedcustomerexperience-768x401.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633107726-theconnectedcustomerexperience-768x401.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEw4LDh0NDg4NDhoNDg0NFx8ZGCIVFhUmKSsjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg4OHA4NHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBAD/xAAgEAABBAEEAwAAAAAAAAAAAAABAAIDBCEFFDFBBhIT/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwL/xAAYEQADAQEAAAAAAAAAAAAAAAAAAQISEf/aAAwDAQACEQMRAD8AcQWWDtXyXG7fBQwWpAcFVG3L8eUWGW1JPrtxrSSSshvluoTxg+rlkqhkck//2Q=="},"width":768,"height":401},"url":"https://www.datocms-assets.com/54467/1633107726-theconnectedcustomerexperience-768x401.jpg?auto=format","width":768,"title":null,"height":401,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEw4LDh0NDg4NDhoNDg0NFx8ZGCIVFhUmKSsjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg4OHA4NHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBAD/xAAgEAABBAEEAwAAAAAAAAAAAAABAAIDBCEFFDFBBhIT/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwL/xAAYEQADAQEAAAAAAAAAAAAAAAAAAQISEf/aAAwDAQACEQMRAD8AcQWWDtXyXG7fBQwWpAcFVG3L8eUWGW1JPrtxrSSSshvluoTxg+rlkqhkck//2Q=="}},"id":"DatoCmsTemplateArticle-62160585","title":"","slug":"the-connected-customer-experience","meta":{"updatedAt":"2022-10-26T23:43:11.842+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":4,"children":[{"type":"span","marks":["emphasis"],"value":"“89 percent of companies compete primarily on the basis of customer experience – up from just 36 percent in 2010. But while "},{"url":"http://www.bain.com/bainweb/pdfs/cms/hotTopics/closingdeliverygap.pdf","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["emphasis"],"value":"80 percent of companies"}]},{"type":"span","marks":["emphasis"],"value":" believe they deliver “super experiences,” only 8 percent of customers agree”. - "},{"url":"https://www.forbes.com/sites/shephyken/2018/07/15/customer-experience-is-the-new-brand/#2fe5a84c7f52","meta":[{"id":"rel","value":"nofollow"}],"type":"link","children":[{"type":"span","marks":["emphasis"],"value":"Forbes"}]},{"type":"span","marks":["emphasis"],"value":" Customer Experience report."}]},{"type":"paragraph","children":[{"type":"span","value":"A chasm exists between what customers expect from their user experience and what companies are delivering. In this digital age, consumers have been conditioned to want and expect an integrated, seamless and efficient service in exchange for their hard-earned money, and digital marketers unable to meet these expectations will soon find themselves well behind the curve."}]},{"type":"paragraph","children":[{"type":"span","value":"In 2020 and beyond, customer experience, as the numbers above indicate, is the key determining factor in sustaining and increasing revenue across most industries. Put simply, ensuring one’s customer base enjoys their experience with your company, leads to long-term customer relationships and increased brand equity."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Creating a connected customer experience – the non-negotiables"}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Customer-driven strategy\n"}]},{"type":"paragraph","children":[{"type":"span","value":"The old adage that the customer is king has never been truer than in our current digital marketplace. "},{"url":"https://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"According to "},{"type":"span","marks":["emphasis"],"value":"Time"}]},{"type":"span","value":", 55 percent of consumers will spend an average of only fifteen seconds per product/site before moving on to a competitor if the user experience is not up to their expectations."}]},{"type":"paragraph","children":[{"type":"span","value":"It is incumbent then for digital marketing teams to ensure that no matter their large business goals, they must always be aligned with a customer-driven ethic, meaning cogent and reliable Segmentation, Targeting, Differentiation, and Positioning imperatives are applied when designing the complete purchasing or shopping experience."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Personalization"}]},{"type":"paragraph","children":[{"url":"https://www.abtasty.com/blog/what-is-personalization-digital/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"According to marketing analyst Sharanya Manola"}]},{"type":"span","value":", “personalization is the process of keeping in mind the needs and preferences of your audience so that you market the right product and experience to the right person at the right time”, ensuring a positive and practical customer experience."}]},{"type":"paragraph","children":[{"type":"span","value":"The "},{"url":"https://hbr.org/2015/11/the-new-science-of-customer-emotions","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Harvard"}]},{"url":"https://hbr.org/2015/11/the-new-science-of-customer-emotions","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" Business Review’s analysis"}]},{"type":"span","value":" on the science of customer emotions found that while customers who could be categorized as ‘connected’ accounted for only 22 percent of consumers, they could be relied on for a whopping 37 percent of revenue, while spending ‘on average, twice as much annually.’"}]},{"type":"paragraph","children":[{"type":"span","value":"Digital marketers know that designing a user experience with forethought and intentionality that speaks to relevant touchpoints and addresses consumers’ specific concerns,  is non-negotiable. With competitors and alternative options just a click away, it is vital for long-term relationship-building to ensure everyone who interacts with a service, site or product feels valued."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Omnichannel approach"}]},{"type":"paragraph","children":[{"type":"span","value":"In 2020 and beyond, connected customer experiences are almost impossible without adopting omnichannel imperatives. Omnichannel marketing speaks to ensuring the customer is at the very center of a business’ strategy. Traditionally, for example, sales communications were often unrelated to marketing communications. This led to disjointed and often convoluted user experiences, with consumers being subjected to multiple, unrelated, and counter-productive communications."}]},{"type":"paragraph","children":[{"type":"span","value":"Companies with well-defined "},{"url":"/articles/customer-relationship-management/omnichannel-ecommerce-customer-experience/","type":"link","children":[{"type":"span","value":"omnichannel"}]},{"type":"span","value":" customer experience strategies in place achieve a 91 percent higher year-over-year customer retention rate, and this is due to the integrated efficiency of the omnichannel approach. It would do well for digital marketing professionals to remember that however enamored they themselves may be with their sophisticated systems and bitingly clever copy, consumers view most unnecessary or unsolicited advertising as intrusive. Ensuring you are offering value or at the very least efficiency, in exchange for a customer’s time, is key to creating a connected consumer experience."}]}]}}}},{"seo":{"title":"The Connected Customer Experience","description":"Clickatell discusses the 3 non-negotiables you will need to have in place to create the best, connected customer experience.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633433754-theconnectedcustomerexperience-768x401-1.jpg?auto=format","id":"DatoCmsAsset-26219024"}},"internalName":"The Connected Customer Experience","category":{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633433783-theconnectedcustomerexperience-768x401-1.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633433783-theconnectedcustomerexperience-768x401-1.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633433783-theconnectedcustomerexperience-768x401-1.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633433783-theconnectedcustomerexperience-768x401-1.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEw4LDh0NDg4NDhoNDg0NFx8ZGCIVFhUmKSsjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg4OHA4NHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBAD/xAAgEAABBAEEAwAAAAAAAAAAAAABAAIDBCEFFDFBBhIT/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwL/xAAYEQADAQEAAAAAAAAAAAAAAAAAAQISEf/aAAwDAQACEQMRAD8AcQWWDtXyXG7fBQwWpAcFVG3L8eUWGW1JPrtxrSSSshvluoTxg+rlkqhkck//2Q=="},"width":768,"height":401},"url":"https://www.datocms-assets.com/54467/1633433783-theconnectedcustomerexperience-768x401-1.jpg?auto=format","width":768,"title":null,"height":401,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEw4LDh0NDg4NDhoNDg0NFx8ZGCIVFhUmKSsjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg4OHA4NHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBAD/xAAgEAABBAEEAwAAAAAAAAAAAAABAAIDBCEFFDFBBhIT/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwL/xAAYEQADAQEAAAAAAAAAAAAAAAAAAQISEf/aAAwDAQACEQMRAD8AcQWWDtXyXG7fBQwWpAcFVG3L8eUWGW1JPrtxrSSSshvluoTxg+rlkqhkck//2Q=="}},"id":"DatoCmsTemplateArticle-62905835","title":"The Connected Customer Experience","slug":"the-connected-customer-experience","meta":{"updatedAt":"2022-10-26T23:42:54.863+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":4,"children":[{"type":"span","marks":["emphasis"],"value":"“89 percent of companies compete primarily on the basis of customer experience – up from just 36 percent in 2010. But while "},{"url":"http://www.bain.com/bainweb/pdfs/cms/hotTopics/closingdeliverygap.pdf","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["emphasis"],"value":"80 percent of companies"}]},{"type":"span","marks":["emphasis"],"value":" believe they deliver “super experiences,” only 8 percent of customers agree”. - "},{"url":"https://www.forbes.com/sites/shephyken/2018/07/15/customer-experience-is-the-new-brand/#2fe5a84c7f52","meta":[{"id":"rel","value":"nofollow"}],"type":"link","children":[{"type":"span","marks":["emphasis"],"value":"Forbes"}]},{"type":"span","marks":["emphasis"],"value":" Customer Experience report."}]},{"type":"paragraph","children":[{"type":"span","value":"A chasm exists between what customers expect from their user experience and what companies are delivering. In this digital age, consumers have been conditioned to want and expect an integrated, seamless and efficient service in exchange for their hard-earned money, and digital marketers unable to meet these expectations will soon find themselves well behind the curve."}]},{"type":"paragraph","children":[{"type":"span","value":"In 2020 and beyond, customer experience, as the numbers above indicate, is the key determining factor in sustaining and increasing revenue across most industries. Put simply, ensuring one’s customer base enjoys their experience with your company, leads to long-term customer relationships and increased brand equity."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Creating a connected customer experience – the non-negotiables"}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Customer-driven strategy\n"}]},{"type":"paragraph","children":[{"type":"span","value":"The old adage that the customer is king has never been truer than in our current digital marketplace. "},{"url":"https://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"According to "},{"type":"span","marks":["emphasis"],"value":"Time"}]},{"type":"span","value":", 55 percent of consumers will spend an average of only fifteen seconds per product/site before moving on to a competitor if the user experience is not up to their expectations."}]},{"type":"paragraph","children":[{"type":"span","value":"It is incumbent then for digital marketing teams to ensure that no matter their large business goals, they must always be aligned with a customer-driven ethic, meaning cogent and reliable Segmentation, Targeting, Differentiation, and Positioning imperatives are applied when designing the complete purchasing or shopping experience."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Personalization"}]},{"type":"paragraph","children":[{"url":"https://www.abtasty.com/blog/what-is-personalization-digital/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"According to marketing analyst Sharanya Manola"}]},{"type":"span","value":", “personalization is the process of keeping in mind the needs and preferences of your audience so that you market the right product and experience to the right person at the right time”, ensuring a positive and practical customer experience."}]},{"type":"paragraph","children":[{"type":"span","value":"The "},{"url":"https://hbr.org/2015/11/the-new-science-of-customer-emotions","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Harvard"}]},{"url":"https://hbr.org/2015/11/the-new-science-of-customer-emotions","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" Business Review’s analysis"}]},{"type":"span","value":" on the science of customer emotions found that while customers who could be categorized as ‘connected’ accounted for only 22 percent of consumers, they could be relied on for a whopping 37 percent of revenue, while spending ‘on average, twice as much annually.’"}]},{"type":"paragraph","children":[{"type":"span","value":"Digital marketers know that designing a user experience with forethought and intentionality that speaks to relevant touchpoints and addresses consumers’ specific concerns,  is non-negotiable. With competitors and alternative options just a click away, it is vital for long-term relationship-building to ensure everyone who interacts with a service, site or product feels valued."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Omnichannel approach"}]},{"type":"paragraph","children":[{"type":"span","value":"In 2020 and beyond, connected customer experiences are almost impossible without adopting omnichannel imperatives. Omnichannel marketing speaks to ensuring the customer is at the very center of a business’ strategy. Traditionally, for example, sales communications were often unrelated to marketing communications. This led to disjointed and often convoluted user experiences, with consumers being subjected to multiple, unrelated, and counter-productive communications."}]},{"type":"paragraph","children":[{"type":"span","value":"Companies with well-defined "},{"url":"/articles/customer-relationship-management/omnichannel-ecommerce-customer-experience/","type":"link","children":[{"type":"span","value":"omnichannel"}]},{"type":"span","value":" customer experience strategies in place achieve a 91 percent higher year-over-year customer retention rate, and this is due to the integrated efficiency of the omnichannel approach. It would do well for digital marketing professionals to remember that however enamored they themselves may be with their sophisticated systems and bitingly clever copy, consumers view most unnecessary or unsolicited advertising as intrusive. Ensuring you are offering value or at the very least efficiency, in exchange for a customer’s time, is key to creating a connected consumer experience."}]}]}}}},{"seo":{"title":"Build a Stellar Customer Experience that’s Great for Your Business (and Does Not Break the Bank)","description":"Find out how chat-based solutions can improve Call Center Customer Experience.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633434559-5-star-call-centerarticleclickatell-banner-300x157.jpg?auto=format","id":"DatoCmsAsset-26220309"}},"internalName":"Build a Stellar Customer Experience that’s Great for Your Business (and Does Not Break the Bank)","category":{"id":"DatoCmsTaxonomyCategory-142960544","name":"Contact Centers","slug":"contact-centers"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633434580-5-star-call-centerarticleclickatell-banner-300x157.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633434580-5-star-call-centerarticleclickatell-banner-300x157.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633434580-5-star-call-centerarticleclickatell-banner-300x157.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633434580-5-star-call-centerarticleclickatell-banner-300x157.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCg0SDhgQDQ0VDhoVFg0YFx8fGBYfFhUmHysjGh0oHSEWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHA0PHDscFhw7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYH/8QAHxAAAQQCAgMAAAAAAAAAAAAAAQACAwQFEQZBEhMi/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwUC/8QAGxEAAQQDAAAAAAAAAAAAAAAAEgABAgMRITH/2gAMAwEAAhEDEQA/AKzPePpJJSfF5BsUmge0u5LkrDax05T/AB65LNY+j2lk8lisB4tOfdEsY2UJI6RwiGihHl1KsAn0v//Z"},"width":300,"height":157},"url":"https://www.datocms-assets.com/54467/1633434580-5-star-call-centerarticleclickatell-banner-300x157.jpg?auto=format","width":300,"title":null,"height":157,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCg0SDhgQDQ0VDhoVFg0YFx8fGBYfFhUmHysjGh0oHSEWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHA0PHDscFhw7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYH/8QAHxAAAQQCAgMAAAAAAAAAAAAAAQACAwQFEQZBEhMi/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwUC/8QAGxEAAQQDAAAAAAAAAAAAAAAAEgABAgMRITH/2gAMAwEAAhEDEQA/AKzPePpJJSfF5BsUmge0u5LkrDax05T/AB65LNY+j2lk8lisB4tOfdEsY2UJI6RwiGihHl1KsAn0v//Z"}},"id":"DatoCmsTemplateArticle-61756002","title":"Build a Stellar Customer Experience that’s Great for Your Business (and Does Not Break the Bank)","slug":"build-a-stellar-customer-experience-thats-great-for-business","meta":{"updatedAt":"2022-11-10T14:00:01.699+00:00"},"body":{"blocks":[{"id":"61756001","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633007782-3.jpg?auto=format","title":null}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Lengthy contact center wait times and annoying "},{"url":"https://www.comparebusinessproducts.com/contact-center/why-customers-hate-ivr-systems","type":"link","children":[{"type":"span","value":"IVRs"}]},{"type":"span","value":" are challenging for both businesses and customers. Expectations for call center experiences are already low, with many people expecting long hold times, call bounces, and repetitive security protocols even before stating their query. Add to this the uncertainty and even higher call volumes borne from the Covid-19 pandemic and difficult call center customer experiences are becoming worse."}]},{"type":"paragraph","children":[{"type":"span","value":"These customer experiences don’t have to be negative. In fact, with the implementation of the right new technology, your contact center process can become one of the bright spots of your customer engagement."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Poor Customer Experiences Damage Brand Loyalty and Reduce Sales"}]},{"type":"paragraph","children":[{"type":"span","value":"Business leaders understand that negative customer experiences damage a brand’s reputation and hurt the bottom line. And the data supports this. "},{"url":"https://www.forrester.com/report/Trends+2016+The+Future+Of+Customer+Service/-/E-RES61372","type":"link","children":[{"type":"span","value":"Forrester Research on the future of customer service"}]},{"type":"span","value":" found that 53 percent of US online adults would likely abandon their online purchase if they could not find a quick answer to their question; 73 percent said that valuing their time is the most important thing a company can do to provide them with good online customer service. Research company "},{"url":"http://www.walkerinfo.com/customers2020/","type":"link","children":[{"type":"span","value":"Walker"}]},{"type":"span","value":" found that by the end of 2020, customer experience will become the top brand differentiator, topping both price and product as the key brand differentiator. According to "},{"url":"https://temkingroup.com/product/roi-customer-experience-2018/","type":"link","children":[{"type":"span","value":"Temkin Group"}]},{"type":"span","value":", companies with earnings that exceed $1 billion can expect to realize an additional $700 million within 3 years of investing in customer experience."}]},{"item":"61756001","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"In our hyper competitive world, customers expect personalized experiences and vote with their pocketbooks. Quite simply, the companies that fail to deliver top notch customer experiences in customer support and contact centers will have a near and longer-term impact on sales."}]},{"type":"paragraph","children":[{"type":"span","value":"Every business tries to prevent or mitigate difficult customer experiences across the business. For example, Target and Amazon have developed sophisticated systems to ensure returns are fast, easy, and no-questions-asked - a happy customer is a repeat customer. They know that any negative experiences may mean that their customers will go to a competitor for their next purchase."}]},{"type":"paragraph","children":[{"type":"span","value":"Most companies understand the frustrations of their contact center and call center customer experience. The human element of support centers make time to resolutions lengthy and scaling the process a challenge. Also, there are different numbers for customers to reach specific departments (support, sales, queries, returns, and more) that make it complicated for customers."}]},{"type":"paragraph","children":[{"type":"span","value":"Fortunately, there is a solution now that can help address these core problems – messaging through popular social chat applications."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Chat based Solutions Improve Call Center Customer Experience"}]},{"type":"paragraph","children":[{"type":"span","value":"Chat based engagement platforms offer cost effective, easy-to-implement, and operate customer care solutions to alleviate voice based call center limitations. Not only does chat allow customers to use a channel they already feel comfortable using, but it also allows asynchronous communication, support, and engagement with customers that a voice-based approach cannot do. Chat based solutions can scale up call center operations by allowing for call centers to receive their customer queries instantly and be able to respond and resolve in-channel without keeping the customer “on hold”."}]},{"type":"paragraph","children":[{"type":"span","value":"Consumers are already chat savvy. They prefer to communicate through chat messaging, as evidenced by the reduction of voice calls and peer to peer SMS and "},{"url":"http://www.netimperative.com/2017/07/31/global-messaging-app-trends-16-rise-one-year/","type":"link","children":[{"type":"span","value":"usage"}]},{"type":"span","value":" worldwide. Digital natives, tech savvy Gen X and Baby Boomers are very comfortable using social media applications or live-chat platforms to communicate with brands. Customers have come to expect fast, seamless brand interactions across all touchpoints – and delivering them as part of contact center experiences don’t just make good business sense, it’s common sense."}]},{"type":"paragraph","children":[{"type":"span","value":"At Clickatelll, we offer "},{"url":"/enterprise-solutions/chat-self-service/","type":"link","children":[{"type":"span","value":"Self-Service"}]},{"type":"span","value":" options to help businesses get started to enable contact center chat experiences and tools like Flow that can help you automate your customer journeys across multiple channels. "},{"url":"/products/chatflow/","type":"link","children":[{"type":"span","value":"Flow"}]},{"type":"span","value":" is capable of delivering a wide range of business responses – from general queries and frequently asked questions, to account information look-ups and convenience/utility workflows. We have enabled scores of businesses to enable chat to streamline their customer support functions and we can help your business too."}]},{"type":"paragraph","children":[{"url":"/contact/contact-sales/","type":"link","children":[{"type":"span","value":"Contact us"}]},{"type":"span","value":" today to find out how to chat solutions can help you turn your customer support experience into a function that truly puts the customer first."}]}]}}}},{"seo":{"title":"How Businesses Build Trust to Unlock Deeper Customer Engagement","description":"Find out about secure communication via SMS and Whatsapp and how to use security audits to build trust with customers.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633108909-customer-engagement-data-security-768x299.jpg?auto=format","id":"DatoCmsAsset-25940356"}},"internalName":"How Businesses Build Trust to Unlock Deeper Customer Engagement","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"},{"id":"DatoCmsTaxonomyCategory-142960545","name":"WhatsApp","slug":"whatsapp"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633108909-customer-engagement-data-security-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633108909-customer-engagement-data-security-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633108909-customer-engagement-data-security-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633108909-customer-engagement-data-security-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQEwgLFhMLDhgNDg0NDhQODQ0YFx8bGBYTIhUdHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFg0QHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgAEB//EAB8QAAEDAwUAAAAAAAAAAAAAAAMAASECBRQEEyMxQf/EABYBAAMAAAAAAAAAAAAAAAAAAAIDBP/EABgRAAIDAAAAAAAAAAAAAAAAAAABAgMS/9oADAMBAAIRAxEAPwAKwg1kafU7WTSBxqZWdid9xpT7YHfHplBY2VyiGNXUMAu1FRuz8SiBNi8n/9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633108909-customer-engagement-data-security-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQEwgLFhMLDhgNDg0NDhQODQ0YFx8bGBYTIhUdHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFg0QHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgAEB//EAB8QAAEDAwUAAAAAAAAAAAAAAAMAASECBRQEEyMxQf/EABYBAAMAAAAAAAAAAAAAAAAAAAIDBP/EABgRAAIDAAAAAAAAAAAAAAAAAAABAgMS/9oADAMBAAIRAxEAPwAKwg1kafU7WTSBxqZWdid9xpT7YHfHplBY2VyiGNXUMAu1FRuz8SiBNi8n/9k="}},"id":"DatoCmsTemplateArticle-61759543","title":"How Businesses Build Trust to Unlock Deeper Customer Engagement","slug":"business-trust-customer-engagement","meta":{"updatedAt":"2022-11-10T14:14:28.790+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Trust via customer engagement"}]},{"type":"paragraph","children":[{"type":"span","value":"In a world of nonstop data breaches, companies who build trust through technology are achieving new levels of customer engagement and growth."}]},{"type":"paragraph","children":[{"type":"span","value":"No one is safe: "},{"url":"https://www.wired.com/story/first-american-data-exposed/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"data breaches and hacks"}]},{"type":"span","value":" plague companies of all sizes. It’s gotten to the point where "},{"url":"https://www.businesswire.com/news/home/20140311005514/en/Three-Quarters-Consumers-Organizations-Don%E2%80%99t-Care-Protecting-Data#.U39lA3adSQx","type":"link","children":[{"type":"span","value":"most consumers don’t think companies protect their data"}]},{"type":"span","value":". It doesn’t help business - lack of a feeling of safety is the number one reason customers abandon online transactions, "},{"url":"https://www.experian.com/assets/decision-analytics/reports/global-fraud-report-2018.pdf","type":"link","children":[{"type":"span","value":"according to an Experian study"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"Still, many businesses don’t take the threat seriously enough. Speaking to TechRepublic, Svend Wittern, VP and head of industry business innovation at SAP, "},{"url":"https://www.techrepublic.com/article/the-top-10-megatrends-transforming-businesses/","type":"link","children":[{"type":"span","value":"said that "}]},{"type":"span","value":"safety and security was one of the most “underestimated” megatrends transforming businesses."}]},{"type":"paragraph","children":[{"type":"span","value":"Yet, customers are trying to remain optimistic. In finance, more than 70 percent of customers believe new technologies will have a positive impact on their personal security, "},{"url":"https://newsroom.mastercard.com/press-releases/mastercard-survey-reveals-americans-anxious-about-personal-security-but-optimistic-about-new-ways-to-pay/","type":"link","children":[{"type":"span","value":"according to a Mastercard survey"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"This is why earning customer trust is an opportunity for companies to build a new competitive advantage."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Secure customer communication in the digital age"}]},{"type":"paragraph","children":[{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"SMS"}]},{"type":"span","value":" has been around for a while, and there are compelling reasons why it continues to be a communication channel of choice for leading enterprises."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s one of the most affordable, reliable ways to reach global customers, remaining more secure than email. "},{"url":"https://www.itproportal.com/2016/02/23/sms-is-safer-than-email-for-enterprises-heres-why/","type":"link","children":[{"type":"span","value":"In a post for IT Pro Portal"}]},{"type":"span","value":", Ash Rust said carriers had been able to reduce the phishing threat in SMS, setting up hotlines for consumers to report suspicious texts."}]},{"type":"paragraph","children":[{"url":"/products/whatsapp/","type":"link","children":[{"type":"span","value":"WhatsApp"}]},{"type":"span","value":" is another simple and secure communication channel. Better yet, your customers are already familiar with WhatsApp - they’re using the app to communicate with family and friends. All. The. Time."}]},{"type":"paragraph","children":[{"type":"span","value":"When you use a tool like the "},{"url":"/products/whatsapp/","type":"link","children":[{"type":"span","value":"WhatsApp Business API"}]},{"type":"span","value":", you’re surrounding the data with "},{"url":"https://faq.whatsapp.com/en/general/26000103","type":"link","children":[{"type":"span","value":"end-to-end encryption"}]},{"type":"span","value":" that protects your and your customers' information."}]},{"type":"paragraph","children":[{"type":"span","value":"Now you may have heard of the recent "},{"url":"https://www.techradar.com/news/whatsapp-hack-are-our-messages-ever-truly-private","type":"link","children":[{"type":"span","value":"WhatsApp hack"}]},{"type":"span","value":". Attackers exploited a vulnerability breaking into Androids and iPhones. The hackers remotely installed spyware, known as Pegasus, to steal data by placing a WhatsApp call. But here’s the thing, as soon as "},{"url":"https://www.theverge.com/2019/5/14/18622744/whatsapp-spyware-nso-pegasus-vulnerability","meta":[{"id":"rel","value":"nofollow"}],"type":"link","children":[{"type":"span","value":"WhatsApp learned about the security hole, engineers went to work"}]},{"type":"span","value":", releasing a patch shortly afterward and calling on users to update their version of the app."}]},{"type":"paragraph","children":[{"type":"span","value":"This is the kind of response and action you want from a vendor. An organization that takes immediate steps to close the gaps and communicates in an open and transparent manner."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["emphasis"],"value":"It’s the same type of accountability and honesty you need to deliver to your customers."}]},{"type":"paragraph","children":[{"type":"span","value":"A tool like "},{"url":"/products/whatsapp/","type":"link","children":[{"type":"span","value":"WhatsApp "}]},{"type":"span","value":"goes hand in hand with a layered security approach. That’s because in addition to using secure, trusted communications channels, you must reassure your customers that you are taking measures to protect their data."}]},{"type":"paragraph","children":[{"type":"span","value":"In "},{"url":"https://www.forbes.com/sites/forbestechcouncil/2018/05/25/assure-your-customers-their-data-is-secure-with-these-six-best-practices/#9270eda6ae98","type":"link","children":[{"type":"span","value":"a piece by the Forbes Technology Council"}]},{"type":"span","value":", Michael Goodwin makes the case for security audits."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong","emphasis"],"value":"“All companies that have customer data should be good stewards but words are not enough to prove to customers you are being careful with their data. We are investing more in employees with security backgrounds and certifications as well as paying for independent security audits to share with our customers. Security audits by accredited organizations are well received by clients.”"}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Build trust and deepen customer engagement with WhatsApp"}]},{"type":"paragraph","children":[{"type":"span","value":"If you want to improve customer engagement, you have to earn their trust. WhatsApp can help protect your customer data, acting as a powerful defense against sophisticated digital dangers. You can learn more about how industry leaders are using "},{"url":"/articles/mobile-payments/whatsapp-business-chat-commerce-customer-experience/","type":"link","children":[{"type":"span","value":"WhatsApp and chat commerce to serve superior customer experiences"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":" Improve Your Marketing Strategy with Real-Time Customer Engagement","description":"Find out about real-time customer engagement and how your business can tap into the power of now.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633109284-marketing-strategy-psychology-principles-768x299.jpg?auto=format","id":"DatoCmsAsset-25945489"}},"internalName":" Improve Your Marketing Strategy with Real-Time Customer Engagement","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633109284-marketing-strategy-psychology-principles-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633109284-marketing-strategy-psychology-principles-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633109284-marketing-strategy-psychology-principles-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633109284-marketing-strategy-psychology-principles-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoUDg4JDQ0HDhgHDgYJDRELDRENFxMZGBYTFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgkOHAoQHC8cFhwvNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAaAAAABwAAAAAAAAAAAAAAAAAAAQIDBAUG/8QAGxAAAgMAAwAAAAAAAAAAAAAAAAQBAzICEhP/xAAVAQEBAAAAAAAAAAAAAAAAAAAEAv/EABkRAAMAAwAAAAAAAAAAAAAAAAABAhESIf/aAAwDAQACEQMRAD8A2ib0xApx3vWQKMhsYBKUIqujPB7z5AK+zUgL1Rap4P/Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633109284-marketing-strategy-psychology-principles-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoUDg4JDQ0HDhgHDgYJDRELDRENFxMZGBYTFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgkOHAoQHC8cFhwvNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAaAAAABwAAAAAAAAAAAAAAAAAAAQIDBAUG/8QAGxAAAgMAAwAAAAAAAAAAAAAAAAQBAzICEhP/xAAVAQEBAAAAAAAAAAAAAAAAAAAEAv/EABkRAAMAAwAAAAAAAAAAAAAAAAABAhESIf/aAAwDAQACEQMRAD8A2ib0xApx3vWQKMhsYBKUIqujPB7z5AK+zUgL1Rap4P/Z"}},"id":"DatoCmsTemplateArticle-62183104","title":"Improve Your Marketing Strategy with Real-Time Customer Engagement","slug":"improve-your-marketing-strategy-with-real-time-customer-engagement","meta":{"updatedAt":"2022-11-21T14:42:21.938+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Customer engagement marketing strategy"}]},{"type":"paragraph","children":[{"type":"span","value":"Imagine if you could get to "},{"type":"span","marks":["emphasis"],"value":"really"},{"type":"span","value":" know your customers. What if you could pull back the curtain to reveal the psychological forces shaping your customers' expectations?"}]},{"type":"paragraph","children":[{"type":"span","value":"Understanding a few tenets of basic human psychology now makes it possible for organizations to dig deep into customer behavior."}]},{"type":"paragraph","children":[{"type":"span","value":"There’s nothing new about harnessing psychology to better connect with audiences. Executives turn to "},{"url":"https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/putting-behavioral-psychology-to-work-to-improve-the-customer-experience","type":"link","children":[{"type":"span","value":"behavioral psychology "}]},{"type":"span","value":"to build brand loyalty. Organizations tap into the well of "},{"url":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4383146/","type":"link","children":[{"type":"span","value":"academic research"}]},{"type":"span","value":" on color and psychology to develop persuasive marketing messages."}]},{"type":"paragraph","children":[{"type":"span","value":"Now, businesses are able to combine the power of psychology and technology to serve fast, highly customized engagements. It’s why leading organizations across industries are embracing concepts like chat commerce and the ability for customers to transact on their preferred messaging channels. This sort of experience is designed to keep customers coming back."}]},{"type":"paragraph","children":[{"type":"span","value":"By better understanding how psychology influences your customers’ preferences, you gain the insights you need to design the best customer experiences. Let’s take a look at some of the leading studies and analysis from academics and marketing leaders."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Real-time customer engagement and the power of now"}]},{"type":"paragraph","children":[{"type":"span","value":"There’s no denying it - we love the power of now."}]},{"type":"paragraph","children":[{"type":"span","value":"Scholars suggest our obsession with immediacy is hardwired into our DNA."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["emphasis"],"value":"“It’s a natural human urge to want good things and to want them NOW. It has almost certainly provided an evolutionary advantage for humans and their ancestors, as life for pre-modern humans hinged on decisions made and actions taken in the immediate far more than those intended for long-term gain,” "},{"url":"https://positivepsychologyprogram.com/instant-gratification/","type":"link","children":[{"type":"span","marks":["emphasis"],"value":"writes"}]},{"type":"span","marks":["emphasis"],"value":" Courtney Ackerman."}]},{"type":"paragraph","children":[{"type":"span","value":"Since it’s a human impulse to prefer instant results, we dread waiting."}]},{"type":"paragraph","children":[{"type":"span","value":"MIT theory professor, Richard Larson, "},{"url":"https://fonolo.com/blog/2018/03/the-psychology-behind-why-customers-hate-waiting/","type":"link","children":[{"type":"span","value":"said we even tend to exaggerate"}]},{"type":"span","value":" the time we’re spending in queues."}]},{"type":"paragraph","children":[{"type":"span","value":"“According to...Larson, ‘the psychology of queuing is more important than the statistics of the wait itself.’ We tend to think we’ve been standing in line for longer than we really have; our "},{"url":"http://www.emeraldinsight.com/doi/abs/10.1108/09564239810199950?src=recsys&journalCode=ijsim","type":"link","children":[{"type":"span","value":"perceived wait time is longer than your actual wait time"}]},{"type":"span","value":".”"}]},{"type":"paragraph","children":[{"type":"span","value":"And brands are rushing to meet this need for speed."}]},{"type":"paragraph","children":[{"type":"span","value":"Always on the bleeding edge of market trends, e-commerce giant Amazon will offer "},{"url":"https://www.amazon.com/Amazon-Prime-Air/b?ie=UTF8&node=8037720011","type":"link","children":[{"type":"span","value":"same-day drone delivery"}]},{"type":"span","value":" to get your goods to you within 30 minutes."}]},{"type":"paragraph","children":[{"url":"https://www.superoffice.com/blog/customer-service-benchmark-report/","type":"link","children":[{"type":"span","value":"A SuperOffice study showed"}]},{"type":"span","value":" that the average response time for a customer service request was 12 hours.  Compare this with live chat software, where the response is instant even beyond operating hours. With a tool like "},{"url":"/products/touch/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":", you can respond to hundreds of queries at once, meeting customer needs as they arise."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Deliver personalized customer engagement"}]},{"type":"paragraph","children":[{"type":"span","value":"There’s nothing sweeter to a person than the sound of their own name."}]},{"type":"paragraph","children":[{"type":"span","value":"In "},{"url":"https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034","type":"link","children":[{"type":"span","value":"How to Win Friends and Influence People"}]},{"type":"span","value":", Dale Cargenie "},{"url":"https://www.goodreads.com/quotes/743265-names-are-the-sweetest-and-most-important-sound-in-any","type":"link","children":[{"type":"span","value":"writes:"}]}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["emphasis"],"value":"“Names are the sweetest and most important sound in any language.”"}]},{"type":"paragraph","children":[{"type":"span","value":"And it turns out, a unique reaction takes place in the brain when we hear our own names, according to a "},{"url":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1647299/","type":"link","children":[{"type":"span","value":"study published in the National Center for Biotechnology Information"}]},{"type":"span","value":" (NCBI)."}]},{"type":"paragraph","children":[{"type":"span","value":"Other findings by the "},{"url":"https://repositories.lib.utexas.edu/handle/2152/18054","type":"link","children":[{"type":"span","value":"University of Texas at Austin"}]},{"type":"span","value":" revealed that we especially value personalized experiences in the digital era. In a post discussing these findings, HubSpot expands on the two reasons why personalization matters: it gives people control and helps them manage information overload."}]},{"type":"paragraph","children":[{"type":"span","value":"“You’re not just getting what everyone else is getting with personalization. Instead, you’re getting something tailored to you. And because of that, it makes you feel more in control.“"}]},{"type":"heading","level":3,"children":[{"type":"span","value":"And, on information overload:"}]},{"type":"paragraph","children":[{"type":"span","value":"“With personalization, you aren’t presented with thousands of resources to sort through and consume. Instead, you are -- ideally -- presented with exactly the information you were looking for. Hence, you never feel “overloaded\" with information.”"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s why more and more companies invest in "},{"url":"https://www.mckinsey.com/business-functions/digital-mckinsey/how-we-help-clients/personalization-transforms-customer-experience","type":"link","children":[{"type":"span","value":"meaningful, personalized experiences"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"Consider the endless possibilities and opportunities in offering your customers personalized, real-time customer engagement on the channels they’re already communicating on, and prefer. For instance, with "},{"url":"/products/touch/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":", you can communicate with your customers via a range of messaging, web, and social applications and resolve queries quickly, efficiently, and cost-effectively."}]},{"type":"paragraph","children":[{"type":"span","value":"Your clients can book appointments, check the status of deliveries, and access account information - all on a secure platform they’re already using to reach out to family and friends."}]},{"type":"paragraph","children":[{"type":"span","value":"Think of the difference it might make in your customers’ lives. With the live chat capability of applications like "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Touch"}]},{"type":"span","value":", your customers can reach you on several platforms. And your team of support agents can respond via a simple, unified interface."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Keep it simple"}]},{"type":"paragraph","children":[{"type":"span","value":"Amid the swirl of evolving technologies and trends, figuring out what your customers truly want seems like an impossible task. One thing is clear though: customers prefer to ease."}]},{"type":"paragraph","children":[{"url":"https://hbr.org/2012/05/to-keep-your-customers-keep-it-simple","type":"link","children":[{"type":"span","value":"A Corporate Executive Board study found"}]},{"type":"span","value":" that time and time again, consumers didn’t respond well to complicated marketing messages. As human beings, we long for the simple things."}]},{"type":"paragraph","children":[{"url":"https://www.spring.org.uk/2010/03/8-studies-demonstrating-the-power-of-simplicity.php","meta":[{"id":"rel","value":"nofollow"}],"type":"link","children":[{"type":"span","value":"Research shows"}]},{"type":"span","value":" that “fancy language” is off-putting, and the audience tends to think less of the writer. In retail, "},{"url":"https://journals.sagepub.com/doi/10.1509/jmkr.44.3.347","type":"link","children":[{"type":"span","value":"another study found"}]},{"type":"span","value":" that customers responded better when fonts were easier to read."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Connecting with your customers"}]},{"type":"paragraph","children":[{"type":"span","value":"Your customers have a natural affinity for fast, personalized and simple services. You need to meet those needs and engage with customers in ways they’re already primed to love. Check out "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" if you want to raise the bar for service in your industry and set your business up to unlock new levels of customer engagement success."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"Your Customers Want You to Text Them: How to Increase Conversions with Chat Commerce","description":"With billions of people across the world use messaging apps every day, businesses should find out how to get started with chat ecommerce.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633147572-retailecommerceomnichannel3opt-300x117.jpg?auto=format","id":"DatoCmsAsset-25976745"}},"internalName":"Your Customers Want You to Text Them: How to Increase Conversions with Chat Commerce","category":{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960556","name":"Chat Banking","slug":"chat-banking"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960545","name":"WhatsApp","slug":"whatsapp"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633147572-retailecommerceomnichannel3opt-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633147572-retailecommerceomnichannel3opt-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633147572-retailecommerceomnichannel3opt-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633147572-retailecommerceomnichannel3opt-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLERIUDhgNDQ0ZDh0WFhENFxwhGBYVFhUdISsjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdIhw7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAGAQQFAP/EACAQAAECBwADAAAAAAAAAAAAAAEABgIDBAUSITEUFSL/xAAWAQEBAQAAAAAAAAAAAAAAAAAEBQP/xAAaEQACAwEBAAAAAAAAAAAAAAACAwABEiER/9oADAMBAAIRAxEAPwBS7LtIhtx+hxGW5dJM4kZDqqO8n1p2VgNEnI7PUBi69jwZeY6cVfTSaQZRBciDyiPhjZUrcR5J5svU/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633147572-retailecommerceomnichannel3opt-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLERIUDhgNDQ0ZDh0WFhENFxwhGBYVFhUdISsjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdIhw7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAGAQQFAP/EACAQAAECBwADAAAAAAAAAAAAAAEABgIDBAUSITEUFSL/xAAWAQEBAQAAAAAAAAAAAAAAAAAEBQP/xAAaEQACAwEBAAAAAAAAAAAAAAACAwABEiER/9oADAMBAAIRAxEAPwBS7LtIhtx+hxGW5dJM4kZDqqO8n1p2VgNEnI7PUBi69jwZeY6cVfTSaQZRBciDyiPhjZUrcR5J5svU/9k="}},"id":"DatoCmsTemplateArticle-61760749","title":"Your Customers Want You to Text Them: How to Increase Conversions with Chat Commerce","slug":"increase-conversions-chat-commerce","meta":{"updatedAt":"2022-11-10T14:28:02.333+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Online commerce is booming. Shoppable ads, predictive modeling, and visual search are among the trends shaping digital transactions. But savvy organizations are capitalizing on the growth with a superpower: chat commerce."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"The rise of chat commerce"}]},{"type":"paragraph","children":[{"url":"/enterprise-solutions/chat-commerce/","type":"link","children":[{"type":"span","value":"Chat commerce"}]},{"type":"span","value":" can no longer be ignored."}]},{"type":"paragraph","children":[{"type":"span","value":"WhatsApp dominates with 1.5 billion users, followed by Facebook Messenger with 1.3 billion users."}]},{"type":"paragraph","children":[{"url":"https://www.facebook.com/business/news/insights/why-messaging-businesses-is-the-new-normal","type":"link","children":[{"type":"span","value":"An analysis from Facebook"}]},{"type":"span","value":" found that this growth is changing how people communicate with friends, family, and brands:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"67 percent of people say their messaging has increased over the past two years,"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"80 percent of adults message daily,"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"People and businesses exchange 20 billion messages each month."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"This growth in messaging and texting will continue, as smartphone penetration continues to climb across the world. "},{"url":"https://www.pewresearch.org/global/2019/02/05/smartphone-ownership-is-growing-rapidly-around-the-world-but-not-always-equally/","type":"link","children":[{"type":"span","value":"Figures from the Pew Research Center"}]},{"type":"span","value":" put smartphone ownership at 76 percent in developed economies and 45 percent in emerging economies."}]},{"type":"paragraph","children":[{"type":"span","value":"Chat commerce gives your customers the option to reach you via the platforms they’re already using, creating a positive user experience. Not only that, chat commerce lets you scale one-to-one customer engagement without increasing costs."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Seamless purchases with chat commerce"}]},{"type":"paragraph","children":[{"type":"span","value":"Getting started with chat commerce is simple. You begin by knowing your customers."}]},{"type":"paragraph","children":[{"type":"span","value":"In a blog post for Moz, "},{"url":"https://moz.com/blog/chat-bots-conversions","type":"link","children":[{"type":"span","value":"Purna Virji, advises"}]},{"type":"span","value":" that, when building your conversational commerce experience, you should consider how you can be helpful to customers and this requires you finding their pain points."}]},{"type":"paragraph","children":[{"type":"span","value":"“You can do this by pretending you’re one of your customers, and navigating through your purchase funnel. Or better again, find data within your CRM system and analytics tools that can help you answer key questions about how your audience interacts with your business.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Several financial institutions are using this deep data to serve effective customer experiences. Chat commerce is one way in which banks tap into technology to make it easier for customers to complete purchases. Enter the age of chat banking."}]},{"type":"paragraph","children":[{"url":"/press-center/zimbabwe-steward-bank-chat-banking-whatsapp/","type":"link","children":[{"type":"span","value":"Steward Bank in Zimbabwe lets customers buy airtime and open accounts on WhatsApp"}]},{"type":"span","value":". By providing a seamless way to engage, the bank reduces the friction that can sometimes accompany these types of transactions."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Chat banking"}]},{"type":"paragraph","children":[{"type":"span","value":"Absa also offers chat banking, allowing customers to check their balances, buy electricity and pay beneficiaries, all via Clickatell’s "},{"url":"/products/whatsapp/","type":"link","children":[{"type":"span","value":"WhatsApp Business API"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"url":"/press-center/clickatell-mtn-south-africa-chat-commerce-whatsapp/","type":"link","children":[{"type":"span","value":"MTN South Africa recently partnered with Clickatell "}]},{"type":"span","value":"to become one of the first telcos enabling consumers transact on WhatsApp. "},{"url":"https://www.mtn.co.za/Pages/MTN-Recharge-over-Whatsapp.aspx","type":"link","children":[{"type":"span","value":"MTN Chat"}]},{"type":"span","value":" gives customers the ability to buy airtime and data bundles within WhatsApp, paving the way for a seamless purchasing journey."}]},{"type":"paragraph","children":[{"type":"span","value":"MTN believes chat commerce offerings will be incredibly important for organizations wanting to offer a better customer experience."}]},{"type":"paragraph","children":[{"type":"span","value":"“It is imperative that companies focus on improving their self-service experiences in order to retain and grow their customer bases. The Clickatell offering provides an easy, secure, and convenient way of giving users control over their accounts through WhatsApp, a platform they already have an affinity for,” "},{"url":"/press-center/clickatell-mtn-south-africa-chat-commerce-whatsapp/","type":"link","children":[{"type":"span","value":"said Jacqui O’Sullivan"}]},{"type":"span","value":", Executive for Corporate Affairs at MTN SA in a statement."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Chat commerce in omnichannel communication"}]},{"type":"paragraph","children":[{"type":"span","value":"The mobile-first world gives companies ways to harness the conversational interface to increase conversions. This approach is most effective when it’s part of an omnichannel strategy."}]},{"type":"paragraph","children":[{"url":"https://www.thinkwithgoogle.com/intl/en-cee/insights-trends/research-data/study-reveals-complexity-modern-consumer-paths-purchase-and-how-brands-can-make-inroads/","type":"link","children":[{"type":"span","value":"Research from Google and IPSOS revealed"}]},{"type":"span","value":" a complex, cross-device buyer journey for modern consumers."}]},{"type":"paragraph","children":[{"type":"span","value":"Companies with an omnichannel strategy retained 89 percent of their customers, compared to 33 percent for companies with no omnichannel strategy, "},{"url":"https://www.invespcro.com/blog/state-of-omnichannel-shopping/","type":"link","children":[{"type":"span","value":"according to Invesp"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"Brands need to consider the cross-device nature of consumers’ search, and ensure they have consistent messaging across channels."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Start using chat commerce to grow your business"}]},{"type":"paragraph","children":[{"type":"span","value":"There’s no stopping the chat commerce revolution. To learn more about how to use it to grow your business, explore the business benefits of the "},{"url":"/products/whatsapp/","type":"link","children":[{"type":"span","value":"WhatsApp for Business API integration"}]}]}]}}}},{"seo":{"title":"Harnessing the Advantages of Artificial Intelligence in Retail","description":"Clickatell explains hod you can harness the advantages of artificial intelligence in retail.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633148115-benefits-of-chatbots-business-768x299.jpg?auto=format","id":"DatoCmsAsset-25976776"}},"internalName":"Harnessing the Advantages of Artificial Intelligence in Retail","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960559","name":"Retail","slug":"retail"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633148115-benefits-of-chatbots-business-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633148115-benefits-of-chatbots-business-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633148115-benefits-of-chatbots-business-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633148115-benefits-of-chatbots-business-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoXDhgVDg0VDh0dIhUdHRMlGCIiHhUaJSsjGh0oHSUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Lzs7OzsvLzUvOzU1Ly87Ly8vNTUvLy81Ly8vLy8vLzUvLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwABBP/EACEQAAEDAwQDAAAAAAAAAAAAAAEABBECAwYFEzGREiEy/8QAFAEBAAAAAAAAAAAAAAAAAAAAA//EABkRAAIDAQAAAAAAAAAAAAAAAAIDAAExEf/aAAwDAQACEQMRAD8AXuMaY6vOZ8CBKY7fRbptQaTwsWJU07nyOkd0ARwEwtOq2GxY3cXL7HbhcEwrRk7A3j6URW4+7FFQcn//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633148115-benefits-of-chatbots-business-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoXDhgVDg0VDh0dIhUdHRMlGCIiHhUaJSsjGh0oHSUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Lzs7OzsvLzUvOzU1Ly87Ly8vNTUvLy81Ly8vLy8vLzUvLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwABBP/EACEQAAEDAwQDAAAAAAAAAAAAAAEABBECAwYFEzGREiEy/8QAFAEBAAAAAAAAAAAAAAAAAAAAA//EABkRAAIDAQAAAAAAAAAAAAAAAAIDAAExEf/aAAwDAQACEQMRAD8AXuMaY6vOZ8CBKY7fRbptQaTwsWJU07nyOkd0ARwEwtOq2GxY3cXL7HbhcEwrRk7A3j6URW4+7FFQcn//2Q=="}},"id":"DatoCmsTemplateArticle-61761665","title":"Harnessing the Advantages of Artificial Intelligence in Retail","slug":"advantages-of-artificial-intelligence-retail","meta":{"updatedAt":"2022-11-10T14:36:16.459+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Advantages of AI in retail"}]},{"type":"paragraph","children":[{"type":"span","value":"Back in 2014, Amazon launched "},{"url":"https://techcrunch.com/2014/01/18/amazon-pre-ships/","type":"link","children":[{"type":"span","value":"predictive stocking"}]},{"type":"span","value":",  a move that truly demonstrated the advantages of artificial intelligence in retail. It was ahead of its time, heralded as “"},{"url":"https://www.forbes.com/sites/onmarketing/2014/01/28/why-amazons-anticipatory-shipping-is-pure-genius/#64e9e7ae4605","type":"link","children":[{"type":"span","value":"pure genius"}]},{"type":"span","value":"”. These days, savvy retailers are turning to an arsenal of AI-powered tools to enhance the customer experience."}]},{"type":"paragraph","children":[{"type":"span","value":"Algorithms already influence so much of the human experience, so it makes sense that the AI revolution is sweeping through retail."}]},{"type":"paragraph","children":[{"type":"span","value":"There are new applications of big data and machine learning, and retailers will have to evolve quickly to keep up."}]},{"type":"paragraph","children":[{"type":"span","value":"But it’s a push the industry’s been waiting for - "},{"url":"https://www.ibm.com/blogs/watson/2017/07/how-cognitive-computing-will-transform-retail/","type":"link","children":[{"type":"span","value":"91 percent of retail executives told IBM"}]},{"type":"span","value":" that cognitive computing would disrupt their organization. It’s why 94 percent of those same executives intend to invest in the tech stack required to deliver better customer experiences."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Cognitive computing for retail - Predicting purchases and forecasting demand"}]},{"type":"paragraph","children":[{"type":"span","value":"Next-generation retailers must turn to big data processing and machine-learning models using cognitive computing for retail "},{"url":"https://www.mckinsey.com/industries/retail/our-insights/how-analytics-and-digital-will-drive-next-generation-retail-merchandising","type":"link","children":[{"type":"span","value":"advises McKinsey"}]},{"type":"span","value":", and there are already test cases across industries."}]},{"type":"paragraph","children":[{"type":"span","value":"Powered by machine learning, McDonald’s will store data about the products customers select and predict how these choices will influence future purchases, "},{"url":"https://www.vox.com/the-goods/2019/3/27/18284045/mcdonalds-tech-startup-artificial-intelligence-menu-drive-thru","meta":[{"id":"rel","value":"nofollow"}],"type":"link","children":[{"type":"span","value":"according to VOX"}]},{"type":"span","value":". The digital menu displays will dynamically serve relevant meal recommendations to drive-through customers. The fast food chain certainly has enough data to learn from - it serves "},{"url":"https://www.fastcompany.com/1672621/these-are-some-of-the-68-million-people-mcdonalds-serves-every-day","type":"link","children":[{"type":"span","value":"68 million customers"}]},{"type":"span","value":" every day."}]},{"type":"paragraph","children":[{"type":"span","value":"By leaning into this type of technology, retailers can boost demand forecasts, too. Demand forecasting has had a patchy record in retail, and there’s at least a "},{"url":"https://www.forbes.com/sites/nikkibaird/2019/02/21/six-ways-ai-can-impact-retail-forecasting-hype-vs-reality/","type":"link","children":[{"type":"span","value":"32 percent error rate. "}]}]},{"type":"paragraph","children":[{"type":"span","value":"That’s because there is a range of factors to consider. Relying solely on single indicators like sales, for instance, can paint an inaccurate picture. What if the reason your sales took a nosedive is because your business ran out of stock?"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the major advantages of artificial intelligence is that applications crunch a diverse data set, drawing on metrics like historical sales figures and real-time analytics to better forecast demand and "},{"url":"https://azure.microsoft.com/en-us/solutions/architecture/demand-forecasting-price-optimization-marketing/?WT.mc_id=blogs-azure-mazoroto","type":"link","children":[{"type":"span","value":"optimize pricing."}]}]},{"type":"paragraph","children":[{"type":"span","value":"Humans can’t match that kind of processing power, "},{"url":"https://towardsdatascience.com/disruption-in-retail-ai-machine-learning-big-data-7e9687f69b8f","type":"link","children":[{"type":"span","value":"writes CalculAI’s Prannoiy Chandran"}]},{"type":"span","value":". Machine learning allows retailers to “identify patterns that humans and traditional forecasting tools would have missed”."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Personalized product recommendations"}]},{"type":"paragraph","children":[{"type":"span","value":"Beyond purchase patterns, AI can improve product recommendations. Personalized product recommendations will fuel bespoke customer experiences, predicts Deloitte:"}]},{"type":"paragraph","children":[{"type":"span","value":"“An algorithm-driven user interface can provide product recommendations based on assessments of consumers’ buying patterns and product preferences, making the shopping experience more relevant, enjoyable, and satisfying.”"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s why AI-powered product recommendations increase sales, "},{"url":"https://www.zdnet.com/article/2018-holiday-shopping-predictions-ai-powered-recommendations-generate-retail-revenues/","type":"link","children":[{"type":"span","value":"according to ZDNET"}]},{"type":"span","value":". Leading retailers like Etsy are ploughing"},{"url":"https://techcrunch.com/2016/09/19/etsy-buys-blackbird-ai-to-bring-more-machine-learning-into-its-search-platform/","type":"link","children":[{"type":"span","value":" major investments into AI-tools"}]},{"type":"span","value":" that can deepen customer engagement. The online marketplace bought Blackbird Technologies to improve the discovery experience to match shoppers with more relevant products."}]},{"type":"paragraph","children":[{"type":"span","value":"“...Leveraging Blackbird’s technology, we believe we can enhance the buyer experience by making search quicker and easier and by surfacing even more relevant, tailored product recommendations,” "},{"url":"https://www.prnewswire.com/news-releases/etsy-acquires-blackbird-technologies-to-enhance-search-capabilities-300330359.html","type":"link","children":[{"type":"span","value":"said "}]},{"type":"span","value":"Chad Dickerson, Etsy, Inc. CEO."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"AI-enhanced customer support"}]},{"type":"paragraph","children":[{"type":"span","value":"There’s no denying that the advantages of artificial intelligence are also transforming customer support."}]},{"type":"paragraph","children":[{"type":"span","value":"By 2020, 35 percent of customer service operations will involve virtual assistant technology, "},{"url":"https://www.gartner.com/en/newsroom/press-releases/2018-02-19-gartner-says-25-percent-of-customer-service-operations-will-use-virtual-customer-assistants-by-2020","type":"link","children":[{"type":"span","value":"according to Gartner."}]},{"type":"span","value":" While automated chat assistants can resolve routine queries, this type of technology also learns from new cases."}]},{"type":"paragraph","children":[{"type":"span","value":"Harness the advantages of artificial intelligence to elevate the customer experience"}]},{"type":"paragraph","children":[{"type":"span","value":"Customers expect seamless shopping experiences across the physical and digital worlds. To survive - and thrive - in this shifting landscape, IT leaders must meet these expectations. Begin by identifying applications for AI in your organization. "},{"url":"/articles/technology/harnessing-advantages-artificial-intelligence/","type":"link","children":[{"type":"span","value":"Our article on the advantages"}]},{"type":"span","value":" of artificial intelligence explores how AI-human partnerships can achieve business results in the modern economy."}]}]}}}},{"seo":{"title":"How Customer Service Reps and Chatbots Create a Winning Customer Experience","description":"Find out 3 ways how chatbots can deliver dramatic improvements to the customer experience.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633148395-ai-machine-learning-header-768x299.jpg?auto=format","id":"DatoCmsAsset-25976789"}},"internalName":"How Customer Service Reps and Chatbots Create a Winning Customer Experience","category":{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633148452-ai-machine-learning-header-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633148452-ai-machine-learning-header-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633148452-ai-machine-learning-header-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633148452-ai-machine-learning-header-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoTEg0NDQYGDg8ODgYGDRENDREYFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0NEBEMFS8dFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwQH/8QAGxAAAgIDAQAAAAAAAAAAAAAAAAMBBAIxMhH/xAAVAQEBAAAAAAAAAAAAAAAAAAADAP/EABQRAQAAAAAAAAAAAAAAAAAAAAD/2gAMAwEAAhEDEQA/ANFdb8wEYXpEu4J17EEuZdmIAidoCT//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633148452-ai-machine-learning-header-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoTEg0NDQYGDg8ODgYGDRENDREYFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0NEBEMFS8dFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwQH/8QAGxAAAgIDAQAAAAAAAAAAAAAAAAMBBAIxMhH/xAAVAQEBAAAAAAAAAAAAAAAAAAADAP/EABQRAQAAAAAAAAAAAAAAAAAAAAD/2gAMAwEAAhEDEQA/ANFdb8wEYXpEu4J17EEuZdmIAidoCT//2Q=="}},"id":"DatoCmsTemplateArticle-61778204","title":"How Customer Service Reps and Chatbots Create a Winning Customer Experience","slug":"chatbots-winning-customer-experience","meta":{"updatedAt":"2022-11-10T14:43:28.945+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Chatbots: the future of business communication"}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re on the hunt for solutions to improve the customer experience, you hear about them all the time now: chatbots."}]},{"type":"paragraph","children":[{"url":"https://www.nytimes.com/video/technology/100000004323369/zuckerberg-on-chatbots.html","type":"link","children":[{"type":"span","value":"Mark Zuckerberg thinks"}]},{"type":"span","value":" that live chat, delivered by chatbots, is the future of business communication. And the numbers back this up. A "},{"url":"https://www.drift.com/wp-content/uploads/2018/01/2018-state-of-chatbots-report.pdf","type":"link","children":[{"type":"span","value":"study conducted by Drift, Salesforce, and myclever"}]},{"type":"span","value":" found15% of 1 000 survey participants used a chatbot over the past year. They expected the number to grow “considerably” in the near and long-term future.  And Gartner "},{"url":"https://www.gartner.com/en/newsroom/press-releases/2018-02-19-gartner-says-25-percent-of-customer-service-operations-will-use-virtual-customer-assistants-by-2020","type":"link","children":[{"type":"span","value":"predicts"}]},{"type":"span","value":" by 2020, 25% of customer service support operations will include chatbot technology, increasing from two percent in 2017."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Chatbots deliver dramatic improvements to the customer experience."}]},{"type":"paragraph","children":[{"type":"span","value":"When Autodesk, a 3D design software firm, introduced chatbots to improve its customer experience, there was a significant drop in "},{"url":"https://www.ibm.com/blogs/watson/2017/10/how-autodesk-sped-up-customer-service-times-with-watson/","type":"link","children":[{"type":"span","value":"resolution time"}]},{"type":"span","value":"  - falling from 1.5 days to just five minutes."}]},{"type":"paragraph","children":[{"type":"span","value":"In addition to time-savings, chatbot solutions, like live chat, reduce costs.  Businesses worldwide "},{"url":"https://www.ibm.com/blogs/watson/2017/10/how-chatbots-reduce-customer-service-costs-by-30-percent/","type":"link","children":[{"type":"span","value":"spend"}]},{"type":"span","value":" $1.3 trillion on 265 billion customer service requests."}]},{"type":"paragraph","children":[{"type":"span","value":"Autodesk cut the per case cost from $15 to $200 to $1. But these figures don’t mean chatbots will replace humans. Gene Alvarez, of Gartner, "},{"url":"https://www.gartner.com/en/newsroom/press-releases/2018-02-19-gartner-says-25-percent-of-customer-service-operations-will-use-virtual-customer-assistants-by-2020","type":"link","children":[{"type":"span","value":"said"}]},{"type":"span","value":" organizations were beginning to see the benefits of chatbots and the ease of escalating to a human in complex situations."}]},{"type":"paragraph","children":[{"type":"span","value":"In fact, the best approach is where chatbots work with human agents."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Human and chatbot collaboration"}]},{"type":"paragraph","children":[{"type":"span","value":"An HBR "},{"url":"https://hbr.org/2018/07/collaborative-intelligence-humans-and-ai-are-joining-forces","type":"link","children":[{"type":"span","value":"study "}]},{"type":"span","value":"of 1 500 companies found deployments of artificial intelligence achieved peak performance when the machines worked alongside human colleagues."}]},{"type":"paragraph","children":[{"type":"span","value":"Leading marketing software company, HubSpot, illustrates how humans and chatbots can generate more leads and deliver "},{"url":"https://blog.hubspot.com/marketing/how-chatbot-generated-more-qualified-leads","type":"link","children":[{"type":"span","value":"better customer experiences"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"The HubSpot sales team was handling live chat on its website, acting as the first port of call for customers. But the sales team ended up fielding hundreds of queries on product support and other routine queries, blocking them from pursuing high-potential leads. They introduced a chatbot who would refer a lead to the sales team when required."}]},{"type":"paragraph","children":[{"type":"span","value":"“... we noticed each sales rep needed to know three key facts about the user to tailor the conversation to their business -- name, email, and website.\""}]},{"type":"paragraph","children":[{"type":"span","value":"The sales team said that in an ideal world, they wanted this context before chatting with a prospect -- an issue we knew a chatbot could solve. We programmed the chatbot to collect this information in a natural, contextual way,” writes HubSpot’s Connor Cirillo."}]},{"type":"paragraph","children":[{"type":"span","value":"The results?"}]},{"type":"paragraph","children":[{"type":"span","value":"Compared to HubSpot’s live chat, 75% more people engaged with the chatbot, and over 55% reached a human."}]},{"type":"paragraph","children":[{"type":"span","value":"“While the drop-off there may seem steep, sifting out low-intent people proved incredibly helpful for the sales team,” said Cirillo."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"The human touch"}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re considering using chatbots to engage with customers, do a study of your company’s most repetitive tickets. Chatbots can reduce the volume of these routine requests. Common examples are FAQs on issues like resetting passwords, or information located somewhere on your website."}]},{"type":"paragraph","children":[{"type":"span","value":"Bots do a great job of quickly resolving those routine cases. Tickets requiring advanced troubleshooting - and sensitive situations like dealing with an unhappy customer - will be better suited to a human."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Scalable, cost-effective customer service with Touch"}]},{"type":"paragraph","children":[{"type":"span","value":"Live chat software like "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" resolves business queries in real-time, escalating to an agent when necessary. You’ll be able to provide 24/7 support to your customers without driving up costs. Touch will integrate seamlessly into your existing CRM. Because it grows with your business, it’s a scalable, cost-effective way to deliver increased customer satisfaction."}]},{"type":"paragraph","children":[{"type":"span","value":"If you want to tap into the power of chatbot-human collaboration to deliver a superior customer experience, check out "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Touch"}]},{"type":"span","value":" today."}]}]}}}},{"seo":{"title":"Uncover Opportunities to Grow Your Business with Conversational Commerce","description":"Clickatell discusses the benefits of conversational commerce to your business and how you can grow your business by combining it with WhatsApp messaging.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633148581-conversational-commerce-chat-banking-768x299.jpg?auto=format","id":"DatoCmsAsset-25976796"}},"internalName":"Uncover Opportunities to Grow Your Business with Conversational Commerce","category":{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960545","name":"WhatsApp","slug":"whatsapp"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633148608-conversational-commerce-chat-banking-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633148608-conversational-commerce-chat-banking-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633148608-conversational-commerce-chat-banking-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633148608-conversational-commerce-chat-banking-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEwoSDhgZDQ0NDh0NFBEOFx8lGCIaIiEeMisjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7OzsvLzs7Oy81Ly8vLy8vLy8vLzs7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwABBf/EACMQAAEDAgUFAAAAAAAAAAAAAAIAAQMEUQUREiIxBhMUcZH/xAAVAQEBAAAAAAAAAAAAAAAAAAAEAv/EABkRAAIDAQAAAAAAAAAAAAAAAAACAxJRAf/aAAwDAQACEQMRAD8Ax4qnDY64WaRubo6waSjMgJjZISMi84H1PzdNDpwi7Ybn4uoSNeCZnbRuU01Fkzaxz9qIPiItTbn+qldeYBs2n//Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633148608-conversational-commerce-chat-banking-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEwoSDhgZDQ0NDh0NFBEOFx8lGCIaIiEeMisjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7OzsvLzs7Oy81Ly8vLy8vLy8vLzs7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwABBf/EACMQAAEDAgUFAAAAAAAAAAAAAAIAAQMEUQUREiIxBhMUcZH/xAAVAQEBAAAAAAAAAAAAAAAAAAAEAv/EABkRAAIDAQAAAAAAAAAAAAAAAAACAxJRAf/aAAwDAQACEQMRAD8Ax4qnDY64WaRubo6waSjMgJjZISMi84H1PzdNDpwi7Ybn4uoSNeCZnbRuU01Fkzaxz9qIPiItTbn+qldeYBs2n//Z"}},"id":"DatoCmsTemplateArticle-61780145","title":"Uncover Opportunities to Grow Your Business with Conversational Commerce","slug":"business-conversational-commerce","meta":{"updatedAt":"2022-11-10T15:07:16.249+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"You’re on a quest to grow your business and deliver a world-class customer experience. Conversational commerce is the cost-effective, reliable channel you need to propel your mission."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"The state of conversational commerce"}]},{"type":"paragraph","children":[{"type":"span","value":"Conversational commerce is a convenient way to engage your customers at scale; it’s surging on the back of a rapid increase in the number of smartphone users - "},{"url":"https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"expected"}]},{"type":"span","value":" to pass the five billion mark this year."}]},{"type":"paragraph","children":[{"type":"span","value":"As one would expect. messaging apps are among the most widely used applications on these devices."}]},{"type":"paragraph","children":[{"type":"span","value":"According to "},{"url":"https://www.nielsen.com/us/en/insights/news/2016/millennials-are-top-smartphone-users.html","type":"link","children":[{"type":"span","value":"research"}]},{"type":"span","value":" from Nielsen, Facebook Messenger is the second most popular app for smartphones with WhatsApp leading the pack. And, as emerging economies make gains in smartphone ownership, an "},{"url":"https://www.pewinternet.org/2019/03/07/use-of-smartphones-and-social-media-is-common-across-most-emerging-economies/","type":"link","children":[{"type":"span","value":"analysis"}]},{"type":"span","value":" from Pew Internet shows that WhatsApp dominates in most developing nations."}]},{"type":"paragraph","children":[{"type":"span","value":"Smartphone users aren’t only using these apps to engage with family and friends either. They’re reaching out to businesses too. During "},{"url":"https://s21.q4cdn.com/399680738/files/doc_financials/2018/Q2/Q218-earnings-call-transcript.pdf","type":"link","children":[{"type":"span","value":"this"}]},{"type":"span","value":" earnings call, Facebook Chief Operating Officer Sheryl Sandberg said Facebook users and businesses were exchanging over 8 billion messages each month."}]},{"type":"paragraph","children":[{"type":"span","value":"According to statistics curated in Smooch’s "},{"url":"https://smooch.io/state-of-messaging-2019/","type":"link","children":[{"type":"span","value":"State of Messaging 2019 report"}]},{"type":"span","value":", consumers are mainly using messaging apps to:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"learn about a product or service: 83 percent,"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"get support: 76 percent, and"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"make a purchase: 75 percent."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"The business benefits of conversational commerce"}]},{"type":"paragraph","children":[{"type":"span","value":"While conversational commerce appears to be a tantalizing option, let’s investigate the concrete benefits that it can deliver."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Ease, speed, and convenience"}]},{"type":"paragraph","children":[{"type":"span","value":"Customers in the digital economy won’t wait weeks, or even days, for a response. The "},{"url":"https://www.convinceandconvert.com/social-media-research/42-percent-of-consumers-complaining-in-social-media-expect-60-minute-response-time/","type":"link","children":[{"type":"span","value":"Social Habit survey "}]},{"type":"span","value":"found when customers complained online, they wanted a response within 30 minutes. Conversational commerce amplifies these expectations."}]},{"type":"paragraph","children":[{"type":"span","value":"Facebook "},{"url":"https://www.facebook.com/business/news/insights/why-messaging-businesses-is-the-new-normal","type":"link","children":[{"type":"span","value":"research"}]},{"type":"span","value":" shows that customers using messaging to reach businesses expect a faster response than if they used a traditional channel. It’s also easier for customers to complete routine transactions themselves. An example of this is "},{"url":"https://www.mtn.co.za/Pages/MTN-Recharge-over-Whatsapp.aspx","type":"link","children":[{"type":"span","value":"MTN Chat "}]},{"type":"span","value":" - a partnership between MTN and Clickatell. MTN customers can use "},{"url":"https://www.moneyweb.co.za/moneyweb-radio/how-is-chat-commerce-changing-business-customer-interactions/","type":"link","children":[{"type":"span","value":"WhatsApp to complete transactions like buying airtime and checking their balances"}]},{"type":"span","value":"."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Global reach"}]},{"type":"paragraph","children":[{"type":"span","value":"Beyond the simplicity of the service, conversational commerce on WhatsApp offers unprecedented reach."}]},{"type":"paragraph","children":[{"url":"https://www.statista.com/statistics/258749/most-popular-global-mobile-messenger-apps/","type":"link","children":[{"type":"span","value":"Figures"}]},{"type":"span","value":" from Statista provide a snapshot of the messaging landscape:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"WhatsApp leads the pack with 1.6bn"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Facebook comes in at second with 1.3bn"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"WeChat has 1.09bn users"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Now, if you thought that was staggering, consider that Statista "},{"url":"https://www.statista.com/statistics/483255/number-of-mobile-messaging-users-worldwide/","type":"link","children":[{"type":"span","value":"projects"}]},{"type":"span","value":" the number of people using messaging apps on their mobile phones will grow to 2.48 billion users by 2021."}]},{"type":"paragraph","children":[{"type":"span","value":"Given this kind of scale, it’s easy to see why major organizations across industries use WhatsApp in their conversational commerce strategies."}]},{"type":"paragraph","children":[{"type":"span","value":"In finance, Clickatell is working with banks to foster financial inclusion, offering key services on WhatsApp. It means banks have eliminated many of the expenses that can come with serving more customers in several new locations. "},{"url":"/press-center/clickatell-transact-uba-launch-chat-banking-whatsapp/","type":"link","children":[{"type":"span","value":"Using chat banking"}]},{"type":"span","value":" and conversational commerce, customers can check balances and conduct transfers wherever they are, at no significant cost to the bank."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Personalized customer service at scale"}]},{"type":"paragraph","children":[{"type":"span","value":"Along with reach and ease, conversational commerce delivers personalized customer service at scale."}]},{"type":"paragraph","children":[{"type":"span","value":"And we know customers are willing to pay a premium for personalized service - a Deloitte "},{"url":"https://www2.deloitte.com/content/dam/Deloitte/uk/Documents/consumer-business/deloitte-uk-consumer-review-mass-personalisation.pdf","type":"link","children":[{"type":"span","value":"study"}]},{"type":"span","value":" found customers would fork out more - and 48 percent would wait longer - for personalized services."}]},{"type":"paragraph","children":[{"type":"span","value":"You can’t get more personal than conversational commerce: you’re creating a direct line to your customer on a platform they already love."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Grow your business with WhatsApp and conversational commerce"}]},{"type":"paragraph","children":[{"type":"span","value":"Your customers expect fast, reliable, and easy communication options. Conversational commerce using a platform like WhatsApp provides reach to more than one billion customers. On top of that, it’s easy to integrate, secure, and affordable.  Learn more about how you can deliver a superior customer experience with our "},{"url":"/products/whatsapp/","type":"link","children":[{"type":"span","value":"WhatsApp for Business"}]},{"type":"span","value":" integration."}]}]}}}},{"seo":{"title":"The Chat Economy is Here and it’s a Digital Transformation Tsunami","description":"Clickatell CMO Nirmal Nair discusses the chat economy covering exactly what the chat economy is, how it’s rapidly evolving, and why consumers prefer chat as a channel.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633148731-chat-economy-banking-commerce-768x299.jpg?auto=format","id":"DatoCmsAsset-25976801"}},"internalName":"The Chat Economy is Here and it’s a Digital Transformation Tsunami","category":{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633148759-chat-economy-banking-commerce-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633148759-chat-economy-banking-commerce-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633148759-chat-economy-banking-commerce-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633148759-chat-economy-banking-commerce-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDwoXDhURDQ4WDhEPFg0WFxkZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAOHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBQD/xAAgEAABAwIHAAAAAAAAAAAAAAABAAMRBSECBAYSIkFE/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwH/xAAaEQACAwEBAAAAAAAAAAAAAAAAARExUSEC/9oADAMBAAIRAxEAPwCDQcLWVg4SlZqUMx0g1JJkXSXzq+U4sRxhI1LnG3G+RWUbUxO03WRNdssrD//Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633148759-chat-economy-banking-commerce-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDwoXDhURDQ4WDhEPFg0WFxkZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAOHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBQD/xAAgEAABAwIHAAAAAAAAAAAAAAABAAMRBSECBAYSIkFE/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwH/xAAaEQACAwEBAAAAAAAAAAAAAAAAARExUSEC/9oADAMBAAIRAxEAPwCDQcLWVg4SlZqUMx0g1JJkXSXzq+U4sRxhI1LnG3G+RWUbUxO03WRNdssrD//Z"}},"id":"DatoCmsTemplateArticle-61780286","title":"Clickatell CMO Nirmal Nair discusses the chat economy covering exactly what the chat economy is, how it’s rapidly evolving, and why consumers prefer chat as a channel.","slug":"chat-economy-digital-transformation","meta":{"updatedAt":"2022-11-10T15:19:43.727+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"The chat economy is here and it may just be the most globally transformative chapter in the evolution of the digital economy yet."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Global Chat Apps"}]},{"type":"paragraph","children":[{"type":"span","value":"In a new article recently published on Medium, Clickatell CMO Nirmal Nair takes a deep dive into the chat economy and its ecosystem. 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Many of us can’t resist checking our messages each time our mobile device registers a notification.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Nirmal also takes a look into the future of the burgeoning chat economy. While the initial strong successes may be regional, the inclusion of critical pieces – commerce and payments – on the most popular chat apps, complete the puzzle and will usher in a "},{"type":"span","marks":["emphasis"],"value":"global"},{"type":"span","value":" chat economy."}]},{"type":"paragraph","children":[{"type":"span","value":"How do businesses go about doing this? Nirmal explains:"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["emphasis"],"value":"“To engage in commerce, businesses need to be able to find customers — and customers must be able to find services — within chat apps. Then, chat interactions must support intuitive product selection, friction-free payments, and fulfillment experience. Easy identity management is essential to both building trust in chat commerce and maintaining the simplicity of chat.”"}]},{"type":"paragraph","children":[{"type":"span","value":"At Clickatell, we’re working on addressing the challenges around payment handling and chat commerce. Businesses are eager to engage their customers in real-time, via their favorite chat apps, and we’re enabling them to do just that. Recent examples include "},{"url":"/press-center/","type":"link","children":[{"type":"span","marks":["underline"],"value":"several major African banks and telcos"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"url":"https://medium.com/@nirmal.nair/chat-economy-the-digital-transformation-tsunami-86bf392bc3e1","type":"link","children":[{"type":"span","marks":["underline"],"value":"Read the article here to learn more"}]},{"type":"span","value":" about the seismic shift that is taking place within the digital landscape and how you can ensure that your business is not left behind wondering where your customers have gone."}]}]}}}},{"seo":{"title":"Set Up Your Digital Marketing Strategy for Success","description":"Find out how a thought-out digital marketing strategy can help you acquire new users, offer quality customer service, and retain valuable 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"},{"type":"span","marks":["emphasis"],"value":"thousand"},{"type":"span","value":" "},{"url":"https://chiefmartec.com/2019/04/marketing-technology-landscape-supergraphic-2019/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"marketing tools available today"}]},{"type":"span","value":"… so how does one sift through this list to find the best tools for "},{"type":"span","marks":["emphasis"],"value":"your"},{"type":"span","value":" business?"}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Using research-backed strategies to market your business for success"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the biggest challenges for businesses is taking control of leading the omnichannel customer experience. Different parts of the customer journey take place on a variety of apps, tools, devices, and more, which can create a diluted and distant experience with your brand."}]},{"type":"paragraph","children":[{"type":"span","value":"A crucial aspect of your marketing strategy is to focus on this in order to create a clear journey for your customers to your product or service."}]},{"type":"paragraph","children":[{"type":"span","value":"But before you start sifting through the lengthy list of what to adopt and what to steer clear of, your business needs to get the basics right. What we’ve found about setting your marketing stack up for success is that lead generation and the customer experience are the first steps to acquiring new customers and retaining them."}]},{"type":"paragraph","children":[{"type":"span","value":"Here’s why you should consider focusing on nailing these two areas of your business before adopting a myriad of marketing tools."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Lead generation, customer acquisition, and retention"}]},{"type":"paragraph","children":[{"url":"https://blog.hubspot.com/news-trends/customer-acquisition-study?_ga=2.37484579.2095528040.1559570244-1975133516.1558365842","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Research reveals"}]},{"type":"span","value":" that in the last five years, the cost of acquiring new customers has increased by over 50 percent, and although your business may be put off by that number, you need to spend time finding the most affordable and impactful way to acquire and retain new customers."}]},{"type":"paragraph","children":[{"type":"span","value":"It doesn’t matter how long your business has been around nor whether you are a small, medium, or large enterprise - acquiring new customers is a necessity for the growth and success of all businesses."}]},{"type":"paragraph","children":[{"type":"span","value":"Your business needs to acquire new customers for a number of reasons including to make enough money to cover expenses, the cost of staff, as well as being able to spend on things that are required to see the business grow, like investing in technology and staff training."}]},{"type":"paragraph","children":[{"type":"span","value":"Don’t forget that your partners and investors are also a big reason your business needs to be able to prove that you are gaining new customers and that you are able to "},{"type":"span","marks":["emphasis"],"value":"retain"},{"type":"span","value":" them, not just create fleeting interest."}]},{"type":"paragraph","children":[{"type":"span","value":"Additionally, your business needs to consider all the channels your customer uses to learn about your product or service, then convince them that they need to engage with your brand, and finally encourage them to join the audience of loyal purchasing consumers."}]},{"type":"paragraph","children":[{"type":"span","value":"Once you’ve acquired this valuable audience, next is one of the most crucial aspects to retaining them:  customer support."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s proven that poor customer service pushes consumers away and “76 percent of consumers look at "},{"url":"http://www.bizreport.com/2015/04/report-poor-customer-service-pushes-consumers-away.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"customer service as a test"}]},{"type":"span","value":" of their value to a brand” says BizReport."}]},{"type":"paragraph","children":[{"type":"span","value":"So, why not give your users value by answering their questions timeously through customer support?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The role of automation in your digital marketing strategy"}]},{"type":"paragraph","children":[{"type":"span","value":"Even better, when merging customer support with automation, your business can save time and money while adding maximum support to your audience."}]},{"type":"paragraph","children":[{"type":"span","value":"Marketing automation isn’t new on the digital marketing arena - it’s a technique that an average of "},{"url":"https://www.emailmonday.com/marketing-automation-statistics-overview/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"49 percent of companies"}]},{"type":"span","value":" currently use and that 55 percent of B2B businesses are adopting."}]},{"type":"paragraph","children":[{"type":"span","value":"Merging "},{"url":"/articles/digital-marketing/marketing-automation-trends-small-business/","type":"link","children":[{"type":"span","value":"marketing automation"}]},{"type":"span","value":" with customer support doesn’t only improve productivity, it lets you connect with clients at the right time, with the right message, and on the right channel through personalized tools, like chatbots."}]}]}}}},{"seo":{"title":"Is Workflow Automation the Future of Business? 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We Separate Fact from Fiction","slug":"workflow-automation-chat-commerce","meta":{"updatedAt":"2022-11-11T09:51:56.788+00:00"},"body":{"blocks":[{"id":"61786236","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633010960-4.jpg?auto=format","title":null}},{"id":"61786237","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633012152-44.jpg?auto=format","title":null}},{"id":"61786238","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633012185-444.jpg?auto=format","title":null}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Business automation software solutions"}]},{"type":"paragraph","children":[{"type":"span","value":"Process and workflow automation are fueling new business value. "},{"url":"https://go.forrester.com/blogs/predictions-2019-automation-will-become-central-to-business-strategy-and-operations/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Leading analysts, like Forrester"}]},{"type":"span","value":", urge technology leaders to take advantage of the benefits extended by automation: deeper customer engagement, and increased convenience. However, common misconceptions shroud workflow automation. We’ll look at the myths and discuss how automation can yield greater efficiency and reduce costs."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"New tech and the ease of workflow automation in business"}]},{"item":"61786236","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Automation of simple rules-based tasks offers businesses an easy, effective way to harness the power of technology. And new software solutions, like "},{"url":"/products/flow","type":"link","children":[{"type":"span","value":"Clickatell’s Flow"}]},{"type":"span","value":", are giving non-technical staff the power to automate work, without having to rely on developers."}]},{"type":"paragraph","children":[{"type":"span","value":"Industry leaders in tech believe that automation can yield significant improvements across key business areas:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"More than 90 percent of IT leaders believe that automation can deliver better business results"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Technology companies use automation for improved efficiency and reliability in their finance functions, "},{"url":"https://assets.kpmg/content/dam/kpmg/us/pdf/2017/10/kpmg-powered-solutions-for-technology-companies-issue1.pdf","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"according to KPMG"}]}]}]}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Myths about workflow automation"}]},{"type":"paragraph","children":[{"type":"span","value":"While these benefits present an appealing case for process and workflow automation, here are two of the most common misconceptions that may deter businesses."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Automation is expensive"}]},{"type":"paragraph","children":[{"type":"span","value":"You might be reluctant to commit to automation software because you’re worried about a hefty price tag. Or maybe you have the capital, but you’re skeptical about the return on investment. On top of the capital outlay, you’re wary of the burden that automation can place on technical staff. In many cases, developers have to write code to automate routine tasks - an additional strain on the tech team’s workload."}]},{"item":"61786237","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Fortunately, for example, cloud-hosted "},{"url":"/products/flow","type":"link","children":[{"type":"span","value":"solutions like Flow"}]},{"type":"span","value":" have made workflow automation on chat accessible for businesses of all sizes. With Flow, businesses can create use cases once and deploy them across multiple mobile channels including WhatsApp and USSD."}]},{"type":"paragraph","children":[{"type":"span","value":"Leapwork, a process automation startup, "},{"url":"https://techcrunch.com/2019/04/16/leapwork-raises-10m-for-its-easy-process-automation-platform-plans-us-expansion/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"secured a round of multimillion-dollar funding"}]},{"type":"span","value":" for its automation solution that lets non-technical staff across the organization automate tasks, instead of using developer time."}]},{"type":"paragraph","children":[{"type":"span","value":"Tools like "},{"url":"/products/touch/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":", deliver an affordable way to automate routine aspects of customer engagement, like answering FAQs. The live chat software reduces the workload of customer service teams by fielding these common queries. As a bonus, you’re not sacrificing customer engagement. Your clients get immediate responses to their queries, and human agents are freed up to troubleshoot cases that demand extra attention."}]},{"type":"paragraph","children":[{"type":"span","value":"Repetitive tasks can also be automated to boost employee morale. According to "},{"url":"https://www.pavantestingtools.com/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Software Testing Tools"}]},{"type":"span","value":":"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Employees spend up to 20 percent of their time on repetitive computer tasks"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"IT departments spend 30 percent of their time on low-level tasks"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Businesses are losing out - missing 50 percent of automation opportunities"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Typical rules-based processes are ripe for automation, and it removes the risk of human error. Routine tasks like scheduling meetings and processing invoices are examples of tasks that can easily be automated. "},{"url":"https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/four-fundamentals-of-workplace-automation","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"McKinsey predicts"}]},{"type":"span","value":" that this action will give employees more time to drive high-value business activities."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Workflow automation is complicated"}]},{"item":"61786238","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Another myth is that automation software adds a layer of complexity to business processes. This one is at odds with the mission of process automation: it’s designed to make it easier to do business. That’s the point of putting such systems in place."}]},{"type":"paragraph","children":[{"type":"span","value":"As an example, "},{"url":"https://zapier.com/blog/workflow-automation-examples/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"search company Swifttype used Zapier"}]},{"type":"span","value":" to automate integrations with its CRM and support software to improve customer engagement. When the support team assisted prospects, a transcript of the conversation would automatically be attached to the lead’s profile in the CRM. Now, marketing had a complete view of the customer’s needs and concerns, enhancing customer engagement and reducing any back and forth between teams."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Reduce costs and improve customer engagement"}]},{"type":"paragraph","children":[{"type":"span","value":"To start automating customer engagement, including transactional flows, via WhatsApp and USSD, "},{"url":"/products/flow","type":"link","children":[{"type":"span","value":"learn more about Flow"}]},{"type":"span","value":" today. It’s a scalable workflow automation solution that will grow with your business and integrates easily into your existing systems."}]},{"type":"paragraph","children":[{"type":"span","value":"Developed for analysts, business users, and marketers with minimal development experience, Flow is capable of delivering a wide range of business responses – from general queries and FAQs, to account information queries and utility workflows."}]}]}}}},{"seo":{"title":"How Walmart’s Store of the Future Demonstrates a New Test Case for Artificial Intelligence in Business","description":"Find out why Walmart’s store of the future demonstrates a new test case for artificial intelligence in business.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633149480-chatbot-ai-conversations-header-768x299.jpg?auto=format","id":"DatoCmsAsset-25976815"}},"internalName":"How Walmart’s Store of the Future Demonstrates a New Test Case for Artificial Intelligence in Business","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960559","name":"Retail","slug":"retail"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633149521-chatbot-ai-conversations-header-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633149521-chatbot-ai-conversations-header-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633149521-chatbot-ai-conversations-header-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633149521-chatbot-ai-conversations-header-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICA0XDQ0NDhgNDg0NDhENDgwNFxgZGCITFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg4JEw0NHC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAFAQYA/8QAHRAAAQMFAQAAAAAAAAAAAAAAAAECAwUSITIzBP/EABYBAQEBAAAAAAAAAAAAAAAAAAMEAP/EABcRAQEBAQAAAAAAAAAAAAAAAAACEgH/2gAMAwEAAhEDEQA/AMPK1LkGqay6NEBXbIPUvRBKrqci6FrY8kL6eRwWmf/Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633149521-chatbot-ai-conversations-header-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICA0XDQ0NDhgNDg0NDhENDgwNFxgZGCITFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg4JEw0NHC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAFAQYA/8QAHRAAAQMFAQAAAAAAAAAAAAAAAAECAwUSITIzBP/EABYBAQEBAAAAAAAAAAAAAAAAAAMEAP/EABcRAQEBAQAAAAAAAAAAAAAAAAACEgH/2gAMAwEAAhEDEQA/AMPK1LkGqay6NEBXbIPUvRBKrqci6FrY8kL6eRwWmf/Z"}},"id":"DatoCmsTemplateArticle-61786361","title":"How Walmart’s Store of the Future Demonstrates a New Test Case for Artificial Intelligence in Business","slug":"walmart-artificial-intelligence-in-business","meta":{"updatedAt":"2022-11-11T10:01:18.091+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Walmart AI"}]},{"type":"paragraph","children":[{"type":"span","value":"The future of retail is slowly taking shape in the heart of a legendary Long Island suburb. Patrons of Walmart’s Levittown store may catch a glimpse of the on-site data center encased behind a wall of glass where, overhead, 1 500 cameras are suspended from the ceiling. Unseen, a complex system of sensors and analytics are triggering real-time stock alerts. It’s Walmart’s AI-retail prototype, and it’s demonstrating new applications of artificial intelligence in business."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Digitizing the in-store experience"}]},{"type":"paragraph","children":[{"type":"span","value":"Called the Intelligent Retail Lab, the AI pilot is housed inside a 50,000 square foot store. The Walmart Neighborhood Market carries 30 000 items."}]},{"type":"paragraph","children":[{"type":"span","value":"IRL’s testbed "},{"url":"https://news.walmart.com/2019/04/25/walmarts-new-intelligent-retail-lab-shows-a-glimpse-into-the-future-of-retail-irl","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"boasts impressive specs"}]},{"type":"span","value":". A mass of "},{"url":"https://www.businessinsider.com/walmart-opens-intelligent-retail-lab-store-of-the-future-2019-4?IR=T#first-up-product-inventory-and-availability-the-store-will-use-a-combination-of-both-cameras-and-analytics-to-trigger-out-of-stock-alerts-for-employees-when-a-customer-takes-the-last-item-so-the-store-can-quickly-restock-4","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"100 servers"}]},{"type":"span","value":" powers the web of sensors, 3D-depth sensing cameras, and processors."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["emphasis"],"value":"“All this hardware is connected by enough cabling to scale Mt. Everest five times and enough processing power to download three years’ worth of music (27,000 hours) each second,” "},{"url":"https://news.walmart.com/2019/04/25/walmarts-new-intelligent-retail-lab-shows-a-glimpse-into-the-future-of-retail-irl","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["emphasis"],"value":"reads an IRL statement"}]},{"type":"span","marks":["emphasis"],"value":". "}]},{"type":"paragraph","children":[{"type":"span","value":"To deliver practical benefits to customers and staff, IRL is focussing on a few key areas."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Product inventory and freshness"}]},{"type":"paragraph","children":[{"type":"span","value":"To start, the team will tap into intelligent automation to ensure goods are in stock, and that their freshness can be guaranteed."}]},{"type":"paragraph","children":[{"type":"span","value":"Walmart "},{"url":"https://www.businessinsider.com/walmart-opens-intelligent-retail-lab-store-of-the-future-2019-4?IR=T","type":"link","children":[{"type":"span","value":"provides"}]},{"type":"span","value":" an overview:"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["emphasis"],"value":"“When you go shopping for the week, you want the products you buy to be in stock when you get to the store. In IRL, a combination of cameras and real-time analytics will automatically trigger out-of-stock notifications to internal apps that alert associates when to re-stock.” "}]},{"type":"paragraph","children":[{"type":"span","value":"While it sounds easy, the automated system must accomplish a few tasks. Most of Walmart’s artificial intelligence uses visual recognition software, and they were trained on thousands of examples, collecting data over several months."}]},{"type":"paragraph","children":[{"type":"span","value":"Cameras can tell how ripe bananas are based on their color, "},{"url":"https://www.cbc.ca/news/technology/walmart-ai-monitoring-1.5110492","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"alerting in-store workers"}]},{"type":"span","value":" to replace the fruit when necessary."}]},{"type":"paragraph","children":[{"type":"span","value":"The cameras focus on the products and shelves; sensors embedded in the shelves will then collect additional information to make up for what the cameras can’t see, "},{"url":"https://www.cbc.ca/news/technology/walmart-ai-monitoring-1.5110492","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"reports CBC News."}]}]},{"type":"paragraph","children":[{"type":"span","value":"Future plans for the store include making sure shopping carts are available and enough cash registers are open, "},{"url":"https://techcrunch.com/2019/04/25/walmart-unveils-an-a-i-powered-store-of-the-future-now-open-to-the-public/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"reports TechCrunch"}]},{"type":"span","value":"."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Technology trends in retail"}]},{"type":"paragraph","children":[{"type":"span","value":"This isn’t the first AI-powered store, and you’ll likely "},{"url":"/articles/technology/amazon-go-ai-retail/","type":"link","children":[{"type":"span","value":"remember us talking about Amazon Go"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"Unlike Walmart’s IRL, "},{"url":"https://qz.com/1184978/amazon-gos-ai-powered-grocery-store-is-opening-to-the-public-in-seattle-tomorrow/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Amazon’s foray into AI "}]},{"type":"span","value":"is a grab and go store: there are no cashiers, instead, customers scan the code from the Amazon Go app to enter. Using artificial intelligence and camera technology, items are tallied when customers leave and then charged to their account."}]},{"type":"paragraph","children":[{"type":"span","value":"Now you may be wondering why commerce giants like Walmart and Amazon are plowing investments into brick-and-mortar stores. Isn’t the future of retail online?"}]},{"type":"paragraph","children":[{"type":"span","value":"suggest that 83 percent of goods purchased internationally will be bought in-store, which presents an opportunity for companies to harness the power of technology trends in retail."}]},{"type":"paragraph","children":[{"type":"span","value":"What do all these technology trends signal for the future of retail?"}]},{"type":"paragraph","children":[{"type":"span","value":"In an article on Inc, "},{"url":"https://www.inc.com/minda-zetlin/walmart-irl-futuristic-ai-driven-concept-store-amazon-go.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Minda Zetlin writes"}]},{"type":"span","value":" that there are several AI-powered concepts in retail. Amazon already has 10 Amazon Go stores, while 7-Eleven is experimenting with its own cashierless checkout AI-offering. Additionally, Walmart hopes to expand its best findings to a network of 4800 stores, according to "},{"url":"https://www.fastcompany.com/90340364/walmarts-ai-powered-store-of-the-future-is-nothing-like-amazon-go","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Fast Company. "}]},{"type":"span","value":" All seek to remove friction, leading to increased sales."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Artificial intelligence in business"}]},{"type":"paragraph","children":[{"type":"span","value":"Time will tell which AI concepts will endure. Industry leaders know if they want to compete, they need to study the implications of artificial intelligence for business. Read our article on "},{"url":"/articles/technology/harnessing-advantages-artificial-intelligence/","type":"link","children":[{"type":"span","value":"harnessing the advantages of AI"}]},{"type":"span","value":" to learn how artificial intelligence in business improves the customer experience."}]}]}}}},{"seo":{"title":"How Banks are Building Customer Loyalty with Chat Banking","description":"Find out 3 methods banks are using to build customer loyalty with chat banking.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633149647-chat-banking-customer-loyalty-768x299.jpg?auto=format","id":"DatoCmsAsset-25976821"}},"internalName":"How Banks are Building Customer Loyalty with Chat Banking","category":{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960556","name":"Chat Banking","slug":"chat-banking"},{"id":"DatoCmsTaxonomyCategory-142960545","name":"WhatsApp","slug":"whatsapp"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633149672-chat-banking-customer-loyalty-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633149672-chat-banking-customer-loyalty-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633149672-chat-banking-customer-loyalty-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633149672-chat-banking-customer-loyalty-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoLDhgZDg0NDhUdHRUeHR8dHiUmHSEaKysjJh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoHig7NTsvNS87OzUvLy8vOy87Ly8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAaAAAABwAAAAAAAAAAAAAAAAAAAQIDBQYH/8QAIBAAAQMDBQEAAAAAAAAAAAAAAQADBgQRMwcSITGBAv/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAf/EABkRAAIDAQAAAAAAAAAAAAAAAAACATFREf/aAAwDAQACEQMRAD8AOU6hVHwxYhLhU3ce5KpM0xhOwPv1a9iZINyEm3NghsXQUDTYgglFEuTp/9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633149672-chat-banking-customer-loyalty-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoLDhgZDg0NDhUdHRUeHR8dHiUmHSEaKysjJh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoHig7NTsvNS87OzUvLy8vOy87Ly8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAaAAAABwAAAAAAAAAAAAAAAAAAAQIDBQYH/8QAIBAAAQMDBQEAAAAAAAAAAAAAAQADBgQRMwcSITGBAv/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAf/EABkRAAIDAQAAAAAAAAAAAAAAAAACATFREf/aAAwDAQACEQMRAD8AOU6hVHwxYhLhU3ce5KpM0xhOwPv1a9iZINyEm3NghsXQUDTYgglFEuTp/9k="}},"id":"DatoCmsTemplateArticle-61788481","title":"How Banks are Building Customer Loyalty with Chat Banking","slug":"chat-banking-customer-loyalty","meta":{"updatedAt":"2022-11-11T10:14:58.571+00:00"},"body":{"blocks":[{"id":"61788479","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633014217-5.jpg?auto=format","title":null}},{"id":"61788480","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633014289-55.jpg?auto=format","title":null}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Chat banking"}]},{"type":"paragraph","children":[{"type":"span","value":"Financial institutions are tapping into behavior science and chat banking to help clients take charge of their financial futures. And these banks are increasing customer engagement and their competitive edge."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Banks and the psychology of saving"}]},{"item":"61788479","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Banks are setting customers up for financial success, giving clients tools to manage their accounts on the go, and sharing deep insights into the "},{"url":"https://www.anz.com.au/personal/bank-accounts/guides/psychology-of-saving/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"psychology of saving"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"url":"https://finance.nine.com.au/2019/04/10/12/07/commonwealth-bank-goal-tracker-tool-netbank-money-news","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"9Finance reports"}]},{"type":"span","value":" an increasing number of Australian banks are digging into behavior science to better serve customers."}]},{"type":"paragraph","children":[{"type":"span","value":"In the US, a "},{"url":"https://www.americanbanker.com/news/teach-customers-to-save-and-maybe-theyll-stick-around","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"growing number of banks"}]},{"type":"span","value":" are adding budgeting features to their sites to help customers solve some of their financial problems. And these savvy banks may just be reshaping how customers view financial institutions."}]},{"type":"paragraph","children":[{"type":"span","value":"Only one in four customers “strongly agree” that their bank is concerned with their financial well-being, according to "},{"url":"https://news.gallup.com/businessjournal/183419/customers-banks-improve-financial.aspx","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Gallup's Retail and Banking Industry study. "}]},{"type":"span","value":"And here’s why that matters for your bottom line - customers who believe their bank cares about their financial success are likely to be making use of more products with that company. "},{"url":"https://www.americanbanker.com/news/teach-customers-to-save-and-maybe-theyll-stick-around","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"The American Banker suggests"}]},{"type":"span","value":" it may also provide a “creative way to bond with depositors”, deepening customer engagement."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Technology helps customers fix their finances"}]},{"type":"paragraph","children":[{"type":"span","value":"New technology tools provide an ideal way for customers to improve their financial wellness. Customers already expect tech-powered solutions to help them resolve many business queries."}]},{"type":"paragraph","children":[{"url":"https://www.gartner.com/imagesrv/summits/docs/na/customer-360/C360_2011_brochure_FINAL.pdf","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Gartner predicts that by 2020"}]},{"type":"span","value":", customers will manage 85 percent of their relationship with a business without interacting with a human. And according to "},{"url":"https://newsroom.accenture.com/news/seven-out-of-10-consumers-globally-welcome-robo-advice-for-banking-insurance-and-retirement-services-according-to-accenture.htm","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Accenture"}]},{"type":"span","value":", more than 70 percent of consumers are open to accepting automated financial advice."}]},{"type":"paragraph","children":[{"type":"span","value":"Here are examples of how leading banks use technology to help clients manage their money:"}]},{"type":"heading","level":4,"children":[{"type":"span","value":"United Bank of Africa’s "},{"type":"span","marks":["emphasis"],"value":"Leo"}]},{"type":"paragraph","children":[{"type":"span","value":"United Bank of Africa (UBA) customers know Leo well."}]},{"type":"paragraph","children":[{"url":"https://www.ubagroup.com/nigeria/personal-banking/digital-banking/chat-with-leo/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Leo"}]},{"type":"span","value":" is UBA’s virtual banker, and he’s available 24/7 to help customers take charge of their finances on the go."}]},{"type":"paragraph","children":[{"url":"/press-center/clickatell-transact-uba-launch-chat-banking-whatsapp/","type":"link","children":[{"type":"span","value":"A partnership between UBA and Clickatell"}]},{"type":"span","value":", Leo was launched in 2018 and soon gained 1 million users."}]},{"type":"paragraph","children":[{"type":"span","value":"Leo’s chat commerce capabilities are available on Facebook and WhatsApp."}]},{"type":"paragraph","children":[{"type":"span","value":"On top of providing on-demand banking services, WhatsApp provides a secure channel for customers to get real-time financial data.  In addition to checking balances and purchasing airtime, Leo gives customers the ability to access detailed mini-statements. It’s information that customers can use to enhance their financial planning."}]},{"type":"paragraph","children":[{"type":"span","value":"Leo gained international attention when Mark Zuckerberg sang his praises last year, reports "},{"url":"https://techpoint.africa/2019/02/06/ubas-chatbot-leo-now-boasts-of-over-1-million-users/","type":"link","children":[{"type":"span","value":"Techpoint.africa."}]}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Absa’s chat banking offering on WhatsApp"}]},{"type":"paragraph","children":[{"type":"span","value":"In South Africa, "},{"url":"https://www.absa.co.za/media-centre/press-statements/2018/absa-customers-embrace-chatbanking-on-whatsapp/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Absa has become one of the first financial institutions to launch"}]},{"type":"span","value":" chat banking on WhatsApp. Through a partnership with Clickatell, Absa customers can perform a range of transactions without ever leaving WhatsApp."}]},{"type":"paragraph","children":[{"type":"span","value":"More than 100,000 customers have registered for the service, taking advantage of the access to easy, real-time account updates. On top of being able to make payments and purchase products, Absa clients can quickly gain a clear picture of their financial standing - an important step in personal finance."}]},{"item":"61788480","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"And customers have welcomed this functionality: within the first 20 days of the launch of the service, 54 percent of users requested a mini credit report."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Boost customer engagement with chat banking"}]},{"type":"paragraph","children":[{"type":"span","value":"Banks who help clients improve their financial health will build deeper customer relationships. It’s a differentiator that can make financial companies truly distinctive in a crowded market."}]},{"type":"paragraph","children":[{"type":"span","value":"Learn more about "},{"url":"/products/chat-banking","type":"link","children":[{"type":"span","value":"chat banking on WhatsApp"}]},{"type":"span","value":" -  it’s reliable, secure and integrates easily with your existing systems. That’s why it’s the platform that industry leaders use to bring the benefits of chat banking to their customers."}]}]}}}},{"seo":{"title":"How to Improve ROI with SMS Marketing Campaigns","description":"Clickatell offers 4 tips on how you can boost your ROI with SMS marketing campaigns.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633149848-sms-marketing-campaigns-768x299.jpg?auto=format","id":"DatoCmsAsset-25976835"}},"internalName":"How to Improve ROI with SMS Marketing Campaigns","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational 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to Improve ROI with SMS Marketing Campaigns","slug":"improve-roi-sms-marketing-campaigns","meta":{"updatedAt":"2022-11-11T10:41:40.597+00:00"},"body":{"blocks":[{"id":"61788691","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633010960-4.jpg?auto=format","title":null}},{"id":"61788692","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633014603-66.jpg?auto=format","title":null}},{"id":"61788693","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633014635-666.jpg?auto=format","title":null}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":3,"children":[{"type":"span","value":"Creative SMS marketing campaigns"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["emphasis"],"value":"Discover how mobile marketing drives digital ad spending in the US and how SMS marketing campaigns can grow your business."}]},{"type":"paragraph","children":[{"type":"span","value":"Google’s announcement that more people use their mobile phones than they do desktop PCs to search the internet, has meant that businesses and marketers have realigned their budget spend and strategies to incorporate and even focus on mobile marketing."}]},{"type":"paragraph","children":[{"type":"span","value":"While it’s true that the more technology advances the more intertwined in our lives it becomes, businesses have also relied on older, trusted techniques for customer engagement, and one in particular: "},{"url":"/products/sms","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"SMS messaging"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"Keep reading to take a look at how marketers can make the most of their ad spend with SMS marketing campaigns."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Increasing ROI with SMS marketing campaigns"}]},{"item":"61788691","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"We know that digital is the top way to reach customers since digital "},{"url":"https://blog.hubspot.com/news-trends/digital-ad-spend-to-surpass-tv-print-2019","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"ad spend in the US"}]},{"type":"span","value":" has risen to over half of the total ad spend, amounting to $129.34 billion. But what’s really profound is that over two-thirds of that amount, a whopping 70 percent, will solely be spent on "},{"url":"https://postfunnel.com/mobile-advertising-in-2019/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"mobile advertising"}]},{"type":"span","value":", cementing ideas that mobile marketing should be a key focus for businesses in America."}]},{"type":"paragraph","children":[{"type":"span","value":"When you pair that with the fact that on average, SMS marketing ads have a 98 percent open rate, 45 percent conversion rate, and are read within three minutes of receipt, it’s no wonder SMS is a top choice for businesses looking to increase their return on investment with mobile marketing campaigns."}]},{"type":"paragraph","children":[{"type":"span","value":"Here are a few key things to remember when deploying SMS marketing, whether bulk messages or campaigns:"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Add links in your SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"When you add unique links in your SMS it allows you to track which people have clicked on them and reveals what they’re interested in. This can be used to further understand your customer base and what they’re looking for in terms of SMS messaging, which in turn allows you to share specific products and services with them, increasing your ROI."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Choose experts"}]},{"type":"paragraph","children":[{"type":"span","value":"When it comes to sending messages to your customers, managing the intricacies of SMS marketing campaigns can be daunting. You’ll want to pick and choose a platform that’s easy to use, won’t drain your marketing budget, and which seamlessly connects to your platforms."}]},{"type":"paragraph","children":[{"url":"/products/platform/","type":"link","children":[{"type":"span","value":"We offer specialized"}]},{"type":"span","value":" solutions for any business looking to reach its customer with SMS messaging. You can SMS-enable any application, website or system, and it doesn’t require coding so your developers can breathe a sigh of relief!"}]},{"item":"61788692","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"This two-way enabled communication is a top choice for customers who are mobile first but who are wary of over-marketing and impersonal content. Our product also offers comprehensive real-time reporting so that you can measure the exact impact of your SMS marketing campaigns."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Reach a global audience"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s not just American consumers who are glued to their mobile phones, it’s a global phenomenon - over "},{"url":"https://venturebeat.com/2017/06/13/5-billion-people-now-have-a-mobile-phone-connection-according-to-gsma-data/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"five billion people"}]},{"type":"span","value":" have a mobile phone. With SMS messaging as part of your marketing strategy, you’ll be able to reach global customers in a way that is non-invasive and allows for two-way messaging - a personal way to market to your customers while having a conversation."}]},{"type":"paragraph","children":[{"type":"span","value":"Our "},{"url":"/products/platform/","type":"link","children":[{"type":"span","value":"SMS platform"}]},{"type":"span","value":" is the perfect solution your business needs to reach your global audience and lead consistent marketing efforts that grow your customer base, worldwide."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Grammar mistakes cost you"}]},{"item":"61788693","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Spelling is a contentious issue, but the fact is that consumer trust in brands is influenced by spelling errors and typos."}]},{"type":"paragraph","children":[{"type":"span","value":"For customers who care about your brand, "},{"url":"https://www.entrepreneur.com/article/288812","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"these mistakes communicate"}]},{"type":"span","value":" carelessness or a lack of conscientiousness that hampers your credibility. They tell the customer that you couldn’t be bothered to review your communication and that it’s not a top priority for you and your business."}]},{"type":"paragraph","children":[{"type":"span","value":"Remember, when it comes to engaging with a global audience that trust your brand, and who will remain loyal customers in the future, businesses need to send SMS marketing campaigns that are reliable and seamless, creative, and well-thought out. To discover more about how your business can take advantage of the world of SMS as mobile marketing continues to rise, "},{"url":"/contact/contact-sales-2/","type":"link","children":[{"type":"span","value":"get in touch"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Why Chat Commerce is Critical to Customer Engagement","description":"Find out how chat commerce is reshaping the online buyer’s experience offering a fast, direct line to customers.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633150093-chat-commerce-whatsapp-768x299.jpg?auto=format","id":"DatoCmsAsset-25976851"}},"internalName":"Why Chat Commerce is Critical to Customer Engagement","category":{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633150107-chat-commerce-whatsapp-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633150107-chat-commerce-whatsapp-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633150107-chat-commerce-whatsapp-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633150107-chat-commerce-whatsapp-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg0IDQgLDg0ODg0NDQ4NFRESDRENFyYZGBYTFiEaHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHC8oHRw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAEBQYA/8QAHRAAAQQDAQEAAAAAAAAAAAAAAQACAwQREjEiBf/EABcBAAMBAAAAAAAAAAAAAAAAAAECAwD/xAAYEQEBAQEBAAAAAAAAAAAAAAABAAIhEf/aAAwDAQACEQMRAD8ApKM8bndRkz4wM5U984nbqZWCdFnSwzwja9tgd1ZKYD7WThSdvt//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633150107-chat-commerce-whatsapp-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg0IDQgLDg0ODg0NDQ4NFRESDRENFyYZGBYTFiEaHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHC8oHRw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAEBQYA/8QAHRAAAQQDAQEAAAAAAAAAAAAAAQACAwQREjEiBf/EABcBAAMBAAAAAAAAAAAAAAAAAAECAwD/xAAYEQEBAQEBAAAAAAAAAAAAAAABAAIhEf/aAAwDAQACEQMRAD8ApKM8bndRkz4wM5U984nbqZWCdFnSwzwja9tgd1ZKYD7WThSdvt//2Q=="}},"id":"DatoCmsTemplateArticle-61788720","title":"Why Chat Commerce is Critical to Customer Engagement","slug":"chat-commerce-customer-engagement","meta":{"updatedAt":"2022-11-11T10:50:28.912+00:00"},"body":{"blocks":[{"id":"61788718","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633014635-666.jpg?auto=format","title":null}},{"id":"61788719","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633014922-77.jpg?auto=format","title":null}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Chat commerce"}]},{"type":"paragraph","children":[{"type":"span","value":"Chat commerce is reshaping the online buyer’s experience. Modern brands are using conversational commerce to increase conversions, drive sales, and build relationships."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Meeting consumer demand with chat commerce options"}]},{"type":"paragraph","children":[{"type":"span","value":"The term conversational commerce was coined by Chris Messina, former Google Designer, in a"},{"url":"https://medium.com/chris-messina/conversational-commerce-92e0bccfc3ff","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" Medium post"}]},{"type":"span","value":":"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["emphasis"],"value":"“Conversational commerce is about delivering convenience, personalization, and decision support while people are on the go, with only partial attention to spare.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Conversational commerce brings the sale closer to the customer, but that’s not the only reason companies are seizing this opportunity."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Consumers want chat commerce"}]},{"type":"paragraph","children":[{"type":"span","value":"A "},{"url":"https://www.drift.com/wp-content/uploads/2018/01/2018-state-of-chatbots-report.pdf","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Salesforce, Drift, and myclever study"}]},{"type":"span","value":" suggests chat commerce is meeting the evolving needs of consumers:"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["emphasis"],"value":"“In the on-demand, real-time world we live in, where everything seems to be just one click away, consumers expect to be able to find the information they’re looking for quickly and easily.”"}]},{"item":"61788718","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"But don’t make the mistake of thinking that conversational commerce is restricted to chatbots. Customers are embracing real-time, personalized exchanges with brands in messaging apps:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Around "},{"url":"https://www.drift.com/wp-content/uploads/2018/01/2018-state-of-chatbots-report.pdf","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"60 percent of respondents"}]},{"type":"span","value":" used a type of chat service to interact with a business in the past year."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"There are over two billion"},{"url":"https://www.adweek.com/digital/2017-year-in-review-messenger-platform-suggestions-from-m/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" conversations between brands and customers "}]},{"type":"span","value":"on Facebook."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"WhatsApp, with over 1 billion users, launched the "},{"url":"/products/whatsapp","type":"link","children":[{"type":"span","value":"WhatsApp Business API"}]},{"type":"span","value":" to cater to the demand for chat commerce"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Fast, direct line to customers"}]},{"type":"paragraph","children":[{"type":"span","value":"Chat commerce lets consumers quickly connect with brands, and they’re willing to pay a premium for simplicity and speed."}]},{"type":"paragraph","children":[{"type":"span","value":"A "},{"url":"https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"PwC study "}]},{"type":"span","value":"found consumers would spend more in exchange for good brand experiences. And customers value speed and efficiency as the most important contributors to molding positive experiences."}]},{"type":"paragraph","children":[{"type":"span","value":"Companies are creating chat commerce offerings to meet these demands."}]},{"type":"paragraph","children":[{"type":"span","value":"MTN South Africa, for example, has partnered with Clickatell to launch "},{"url":"/press-center/clickatell-mtn-south-africa-chat-commerce-whatsapp/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"MTN Chat"}]},{"type":"span","value":", giving customers the ability to engage with the telco over WhatsApp."}]},{"type":"paragraph","children":[{"type":"span","value":"MTN customers can now easily - and securely - perform a range of transactions, including checking balances and purchasing data bundles and airtime."}]},{"type":"paragraph","children":[{"type":"span","value":"In finance, institutions like "},{"url":"/press-center/zimbabwe-steward-bank-chat-banking-whatsapp/","type":"link","children":[{"type":"span","value":"Steward Bank offer chat banking via WhatsApp"}]},{"type":"span","value":". The bank worked with Clickatell to provide the chat commerce channel, attracting over 30 000 users in the first three weeks. Steward Bank customers can check balances, access customer service, open accounts, and purchase digital products."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Tips for chat commerce"}]},{"type":"paragraph","children":[{"url":"https://www.martechadvisor.com/articles/ecommerce/a-beginners-guide-to-conversational-commerce/","type":"link","children":[{"type":"span","value":"MarTech Advisor encourages brands"}]},{"type":"span","value":" to create frictionless chat commerce experiences."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re driving chat commerce on the platforms your target audience is active on, it’s easier for your customers to connect with you."}]},{"type":"paragraph","children":[{"type":"span","value":"“To truly scale conversational commerce for your brand, it is necessary to follow the omnipresent approach... The aim is to reduce app or task switching. Otherwise, the chatbot is defeating the purpose of conversational commerce,” reads the "},{"url":"https://www.martechadvisor.com/articles/ecommerce/a-beginners-guide-to-conversational-commerce/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"MarTech Advisor article."}]}]},{"item":"61788719","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"A tool like the "},{"url":"/products/whatsapp/","type":"link","children":[{"type":"span","value":"WhatsApp Business API"}]},{"type":"span","value":" enables companies to have real-time conversations with customers in WhatsApp, creating a direct line between shoppers and brands. This solution offers businesses global reach, and the API integrates easily into existing systems. On top of that, it’s a cost-effective way to boost customer satisfaction."}]},{"type":"paragraph","children":[{"type":"span","value":"Ecommerce businesses can use the "},{"url":"/products/whatsapp/","type":"link","children":[{"type":"span","value":"Whatsapp Business API"}]},{"type":"span","value":" for the following:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Order information: share purchase, tracking, and delivery updates"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Product availability: send updates on products consumers want to receive alerts about"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Billing inquiries: status on returns, payments and other billing issues"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Start having real-time conversations with your customers"}]},{"type":"paragraph","children":[{"type":"span","value":"If you want to start speaking directly with your customers, learn more about how "},{"url":"/products/whatsapp/","type":"link","children":[{"type":"span","value":"Clickatell’s solution for WhatsApp "}]},{"type":"span","value":"can improve your customer relationship management strategy."}]}]}}}},{"seo":{"title":"Why your Business Needs to Improve Mobile Marketing to Australian Customers","description":"Clickatell offers some tips on how to best to engage with mobile customers in Australia and New Zealand.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633150419-mobile-marketing-australia-768x299.jpg?auto=format","id":"DatoCmsAsset-25976866"}},"internalName":"Why your Business Needs to Improve Mobile Marketing to Australian Customers","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633150439-mobile-marketing-australia-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633150439-mobile-marketing-australia-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633150439-mobile-marketing-australia-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633150439-mobile-marketing-australia-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICBQXChULDhgMDg0MDhENDREMFx8ZGBYVFhUaHysjGh0oHRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgoOHBAQHC8oGhw7Oy8vLy8vLy8vLy8vOzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEDBgf/xAAeEAACAgEFAQAAAAAAAAAAAAABAgAGBBEyNDVxA//EABUBAQEAAAAAAAAAAAAAAAAAAAMC/8QAGBEAAgMAAAAAAAAAAAAAAAAAAAECAzH/2gAMAwEAAhEDEQA/AM1sIJZdZYav8FXBUmAbHvX2H6516wngtaQ9uCnAAEUhtPCEUmJbij//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633150439-mobile-marketing-australia-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICBQXChULDhgMDg0MDhENDREMFx8ZGBYVFhUaHysjGh0oHRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgoOHBAQHC8oGhw7Oy8vLy8vLy8vLy8vOzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEDBgf/xAAeEAACAgEFAQAAAAAAAAAAAAABAgAGBBEyNDVxA//EABUBAQEAAAAAAAAAAAAAAAAAAAMC/8QAGBEAAgMAAAAAAAAAAAAAAAAAAAECAzH/2gAMAwEAAhEDEQA/AM1sIJZdZYav8FXBUmAbHvX2H6516wngtaQ9uCnAAEUhtPCEUmJbij//2Q=="}},"id":"DatoCmsTemplateArticle-61789037","title":"Why your Business Needs to Improve Mobile Marketing to Australian Customers","slug":"mobile-marketing-australian-customers","meta":{"updatedAt":"2022-11-11T13:14:24.130+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Mobile marketing in Australia"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["emphasis"],"value":"Recent research shows Australians want to see an improvement in local mobile marketing, with old customer communication tactics making a comeback."}]},{"type":"paragraph","children":[{"type":"span","value":"Multiple reports show that Australian customers’ trust in mobile marketing is grim - from in-game and in-app ads to QR codes and mobile banner adverts, marketing efforts need to be reassessed. Customers everywhere are ready to invest in ad-blocking technology, even if it means paying out of their own pockets."}]},{"type":"paragraph","children":[{"type":"span","value":"The level of advertising interruptions is becoming more and more intrusive and some customers want out. With ad blockers in the mix, businesses need to reevaluate their approach and start sharpening other mobile marketing efforts."}]},{"type":"paragraph","children":[{"type":"span","value":"This presents an opportunity for businesses to learn a few lessons and tricks to improve their approach to mobile marketing and consider other tools, like "},{"url":"/products/sms","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"SMS messaging"}]},{"type":"span","marks":["strong"],"value":","},{"type":"span","value":" to enhance marketing efforts. Knowing how to market to a specific audience can seem daunting, but if you consider the numbers revealed below, the data speaks for itself. So, let’s unpack how businesses can ensure that their mobile marketing efforts in Australia don’t go wrong."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Data-informed marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"According to the "},{"url":"https://www.mad-daily.com/anz-marketers-lagging/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"latest data from Adobe"}]},{"type":"span","value":", 40 percent of residents in Australia and New Zealand think that very few of the product/service offers they receive are right for them."}]},{"type":"paragraph","children":[{"type":"span","value":"This means that not only are businesses missing out on promoting their goods to customers, they’re also not tracking user-journeys to remarket to customers with specific products and services they’ve already liked or bought in the past."}]},{"type":"paragraph","children":[{"type":"span","value":"Customers want messaging that’s relevant to them, personalized based on their likes and previous purchases, and not spammy communication that lacks intent. What better way to do so than to invest in the kind of tracking tools and data analysis expertise that can give you the answers you need in terms of what your customers want so that you can make informed marketing decisions?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Text is their number one choice"}]},{"type":"paragraph","children":[{"type":"span","value":"The study also revealed that the number one thing most Australian customers (69 percent) use their phones for was to text. That’s an exciting find when paired with the fact that there are expected to be 19.4 million Australians who own a phone at the end of this year."}]},{"type":"paragraph","children":[{"type":"span","value":"So, what should your business do with this information?"}]},{"type":"paragraph","children":[{"type":"span","value":"Based on Adobe’s findings, SMS messaging seems to be a solid choice to communicate with Australian customers. With SMS, your business can cut through the noise and get straight to the point - whether it’s to send a coupon or event invite, share promotional information or remarket a blog post - SMS is a sure-fire way to connect with your customers."}]},{"type":"paragraph","children":[{"type":"span","value":"The data says it all - your customers are mobile first and they "},{"type":"span","marks":["emphasis"],"value":"love"},{"type":"span","value":" text messaging, so take this opportunity to send them short, strategic messages straight to their mobile phones."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"They want to see more products"}]},{"type":"paragraph","children":[{"type":"span","value":"Consider that two out of every three Anzac residents say that their mobile phones are where they perform all retail browsing and buying, "},{"type":"span","marks":["emphasis"],"value":"but"},{"type":"span","value":" 90 percent still want to view and feel a product before purchasing it. Since your marketing efforts will likely lead them somewhere digital, it’s crucial that your website is sleek and has a seamless user experience."}]},{"type":"paragraph","children":[{"type":"span","value":"The stronger, more creative, and easy to navigate your website is, the more likely users are to shop, since they’re here to see more products after all!"}]},{"type":"paragraph","children":[{"type":"span","value":"Customers want to spend money on your business’ products or services, and with the right messaging there should be no reason why they wouldn’t. Remember to spend time "},{"url":"/articles/digital-marketing/top-sms-marketing-tips-tactics/","type":"link","children":[{"type":"span","value":"crafting SMS messaging that works"}]},{"type":"span","value":", implement tracking for more informed marketing, and improve your website for a slick user experience that will have customers coming back again and again!"}]}]}}}},{"seo":{"title":"How your Business can Use Mobile Marketing and Coupons to Increase Sales","description":"Clickatell explains how businesses can best use coupons to enhance the customer journey in their mobile marketing campaigns.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633150620-mobile-marketing-mobile-coupons-768x299.jpg?auto=format","id":"DatoCmsAsset-25976871"}},"internalName":"How your Business can Use Mobile Marketing and Coupons to Increase Sales","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633150643-mobile-marketing-mobile-coupons-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633150643-mobile-marketing-mobile-coupons-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633150643-mobile-marketing-mobile-coupons-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633150643-mobile-marketing-mobile-coupons-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhYNEBELBhIGCw0QCAYHDRENDREYFxgZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQUFEAUFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBAEFBv/EABoQAAIDAQEAAAAAAAAAAAAAAAAEAQMxMiL/xAAWAQADAAAAAAAAAAAAAAAAAAAAAgP/xAAUEQEAAAAAAAAAAAAAAAAAAAAA/9oADAMBAAIRAxEAPwDd3ueQdDkSKscAF9JGWdrURBIjdhAB/9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633150643-mobile-marketing-mobile-coupons-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhYNEBELBhIGCw0QCAYHDRENDREYFxgZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQUFEAUFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBAEFBv/EABoQAAIDAQEAAAAAAAAAAAAAAAAEAQMxMiL/xAAWAQADAAAAAAAAAAAAAAAAAAAAAgP/xAAUEQEAAAAAAAAAAAAAAAAAAAAA/9oADAMBAAIRAxEAPwDd3ueQdDkSKscAF9JGWdrURBIjdhAB/9k="}},"id":"DatoCmsTemplateArticle-61789084","title":"How your Business can Use Mobile Marketing and Coupons to Increase Sales","slug":"mobile-marketing-coupons-increase-sales","meta":{"updatedAt":"2022-11-09T12:51:51.188+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Mobile Coupon Marketing"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["emphasis"],"value":"A surge in mobile coupon marketing offers exciting opportunities for businesses to build mobile marketing strategies that drive sales in ways that excite customers."}]},{"type":"paragraph","children":[{"type":"span","value":"Ten years into mobile commerce and businesses are still required to adapt to customer purchase behavior. Mobile marketing tactics, like using customer behavior, change and require change, constantly. With mobile marketing, there’s an opportunity to increase ROI with mobile phones and coupons."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"The rise of mobile marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"In 2017, "},{"url":"https://www.thinkwithgoogle.com/data/automotive-mobile-search-statistics/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Google Search data"}]},{"type":"span","value":" found that 60% of automotive searches come from a mobile device. This was a huge wake-up call for car dealerships to start pruning their omnichannel and multi-channel communication efforts away from the good old trusted newspaper adverts, toward crafting strategies around mobile communication. "}]},{"type":"paragraph","children":[{"type":"span","value":"This led businesses to rediscover mobile coupons as a way to "},{"url":"https://www.forbes.com/sites/briansolis/2019/02/28/successful-retailers-drive-store-traffic-by-starting-with-mobile-devices/#5619d44ac6b0","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"drive foot traffic to businesses"}]},{"type":"span","value":", as well as to their online stores or as part of omnichannel communication efforts. Keep reading our short guide on how you can integrate coupons into your business’ mobile marketing strategy. "}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Getting started with mobile coupons"}]},{"type":"paragraph","children":[{"type":"span","value":"Since we know that your customers are likely mobile-first consumers - which means they use their phones to review and research products, compare prices, and find their perfect product or service - mobile coupons are a way to "},{"url":"https://www.mobilemarketer.com/ex/mobilemarketer/cms/opinion/columns/2306.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"connect your customers to the very thing you know they need"}]},{"type":"span","value":". "}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Using coupons to enhance the user journey"}]},{"type":"paragraph","children":[{"type":"span","value":"A great way to use coupons is to bring the user to interact with your business - whether in-store physically or digitally via your website. This means that your digital presence needs to be up-to-date and user-friendly. "}]},{"type":"paragraph","children":[{"type":"span","value":"Businesses often think that adopting one aspect of the latest trending marketing tactics will have amazing benefits for their business. But, without a holistic approach to your marketing presence, customers will be driven away instead of to your business. So, be sure your social media profiles, professional platforms, website, and email marketing, etc, all send a unified message with a recognizable tone."}]},{"type":"paragraph","children":[{"type":"span","value":"Another way to use coupons to your advantage with omnichannel communication is to "},{"url":"https://www.business.com/articles/how-to-increase-in-store-sales-with-online-marketing/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"track the journeys of your customers"}]},{"type":"span","value":". Without knowing what they’re reading, which products they’re browsing or items they’ve purchased, services they’ve signed up for, what they’ve ‘liked’, etc., you won’t be able to target them with insight-driven messages that encourage them to act."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Reward their loyalty"}]},{"type":"paragraph","children":[{"type":"span","value":"Customers love to be rewarded, and when you send loyalty promotions to your customers it sends a number of messages including that you value their attention, and that you’ll go the extra mile to keep them coming back. This can be achieved by paying attention to their latest purchase, tracking their movements on your website, and taking the time to send them more great offers, among other things."}]},{"type":"paragraph","children":[{"type":"span","value":"Remarketing is an obvious but often missed opportunity to keep up with customers who are already interested in your brand. A simple SMS like the one below could just send customers to your business in droves:"}]},{"type":"heading","level":5,"children":[{"type":"span","marks":["strong"],"value":"“We hope you’re thrilled with your latest purchase, Emma! To celebrate, we’re giving you 30% off your next shop! Valid until the end of May.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Coupons with personalized messages like these that offer customers real value are the sorts of experiences that stay with a customer and end up influencing their long-term purchasing behavior. Like we mentioned earlier - when customers are offered real value, your business scores real points in the loyalty arena."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Using an integrated platform"}]},{"type":"paragraph","children":[{"type":"span","value":"While you’re convinced about the effectiveness of mobile communication and of coupons, it’s important to choose an SMS platform that is easy to use and won’t break the bank. With "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"Clickatell’s SMS Platform"}]},{"type":"span","value":", you can build your unique messaging, including two-way messaging. It integrates seamlessly with any application, website or system - who better to choose to partner with for your coupon marketing needs?"}]}]}}}},{"seo":{"title":"Here's How New AI tools are Curbing Bullying","description":"Clickatell looks at how AI tools and machine learning are finding novel uses including curbing cyber bullying.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633150759-ai-tools-bullying-768x299.jpg?auto=format","id":"DatoCmsAsset-25976875"}},"internalName":"Here's How New AI tools are Curbing Bullying","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633150803-ai-tools-bullying-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633150803-ai-tools-bullying-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633150803-ai-tools-bullying-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633150803-ai-tools-bullying-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYODxUNDQ0NDh0ODREYFxUZGCIVFiEmKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OEhAQHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQADBv/EACEQAAIBAwMFAAAAAAAAAAAAAAECAAQFkQMyURESEyFB/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwL/xAAWEQEBAQAAAAAAAAAAAAAAAAAAAhH/2gAMAwEAAhEDEQA/AM+t3uH1DGGhea4oB2GEMq9NoxLqdV4GJFkgHU3iuXT2GSMKxV8Q9DEkkmP/2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633150803-ai-tools-bullying-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYODxUNDQ0NDh0ODREYFxUZGCIVFiEmKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OEhAQHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQADBv/EACEQAAIBAwMFAAAAAAAAAAAAAAECAAQFkQMyURESEyFB/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwL/xAAWEQEBAQAAAAAAAAAAAAAAAAAAAhH/2gAMAwEAAhEDEQA/AM+t3uH1DGGhea4oB2GEMq9NoxLqdV4GJFkgHU3iuXT2GSMKxV8Q9DEkkmP/2Q=="}},"id":"DatoCmsTemplateArticle-61789265","title":"Here's How New AI tools are Curbing Bullying","slug":"ai-tools-curbing-bullying","meta":{"updatedAt":"2022-11-09T12:58:43.516+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI anti-bullying tool"}]},{"type":"paragraph","children":[{"type":"span","value":"AI tools are analyzing thousands of bullying cases across Japan – part of a push to usher in a new machine learning-powered anti-bullying effort."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"AI tools to predict the consequences of bullying"}]},{"type":"paragraph","children":[{"type":"span","value":"It was a heart breaking tragedy that shook Japan – a 13-year old boy took his own life after being bullied. Earlier this year, two former classmates of the boy were ordered to pay just over $300 000 in damages to the teen’s family. The Otsu District court in Japan "},{"url":"https://www.japantimes.co.jp/news/2019/02/20/national/crime-legal/two-students-ordered-pay-damages-bullied-japanese-boys-suicide/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"delivered the ruling"}]},{"type":"span","value":", recognizing that the bullying of the victim resulted in his death."}]},{"type":"paragraph","children":[{"type":"span","value":"The city has turned to AI tools to prevent similar tragedies, according to "},{"url":"https://www.japantimes.co.jp/news/2019/02/08/national/city-otsu-use-ai-analyze-past-school-bullying-cases-eye-future-prevention/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"an article by the Japan Times"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"“Through an AI theoretical analysis of past data, we will be able to properly respond to cases without just relying on teachers’ past experiences,” "},{"url":"https://www.japantimes.co.jp/news/2019/02/08/national/city-otsu-use-ai-analyze-past-school-bullying-cases-eye-future-prevention/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"said Otsu Mayor"}]},{"type":"span","value":" Naomi Koshi."}]},{"type":"paragraph","children":[{"type":"span","value":"AI tools are expected to analyze 9000 bullying cases, examining the grade and gender of the victims as well as the perpetrators. It hopes to identify forms of bullying that can escalate. More than 410,000 cases of bullying were "},{"url":"https://www.japantimes.co.jp/news/2019/02/20/national/crime-legal/two-students-ordered-pay-damages-bullied-japanese-boys-suicide/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"reported in Japan in the 2017 financial year"}]},{"type":"span","value":". These incidents are exacting a tragic toll. Ten of the 250 students who took their own lives had been bullied at school."}]},{"type":"paragraph","children":[{"type":"span","value":"In the United States, the number of children who were hospitalized after attempting suicide doubled between 2007 and 2017, "},{"url":"https://nationalpost.com/pmn/news-pmn/canada-news-pmn/canadian-research-finds-steep-increase-in-suicide-attempts-by-children-2","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"according to a study"}]},{"type":"span","value":" co-authored by Dr Brett Burstein, a pediatric emergency room physician."}]},{"type":"paragraph","children":[{"type":"span","value":"Burstein suggested a similar trend was appearing in Canada. Fardous Hosseiny of the Canadian Mental Health Association "},{"url":"https://nationalpost.com/pmn/news-pmn/canada-news-pmn/canadian-research-finds-steep-increase-in-suicide-attempts-by-children-2","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"attributed the increase to a range of factors"}]},{"type":"span","value":", including bullying."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"A shadow over social media: cyberbullying"}]},{"type":"paragraph","children":[{"type":"span","value":"While technology can curb these trends, it’s also part of the problem."}]},{"type":"paragraph","children":[{"type":"span","value":"The rise of cyberbullying – a "},{"url":"https://www.ctf-fce.ca/Research-Library/PDP_BullyingInTheDigitalAge_EN.pdf","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"term coined"}]},{"type":"span","value":" by Canadian educator Bill Belsey – means that bullying follows children home with cruel taunts online."}]},{"type":"paragraph","children":[{"type":"span","value":"In the US, "},{"url":"http://www.pewinternet.org/2018/09/27/a-majority-of-teens-have-experienced-some-form-of-cyberbullying/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["strong","underline"],"value":"59 percent"},{"type":"span","marks":["underline"],"value":" of teens report"}]},{"type":"span","value":" being bullied online. On Instagram, "},{"url":"http://www.bbc.com/future/story/20190207-how-artificial-intelligence-can-help-stop-bullying","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["strong","underline"],"value":"42 percent"}]},{"url":"http://www.bbc.com/future/story/20190207-how-artificial-intelligence-can-help-stop-bullying","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":" of teenage users have experienced bullying"}]},{"type":"span","marks":["underline"],"value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"To stamp out harassment, "},{"url":"https://instagram-press.com/blog/2018/05/01/protecting-our-community-from-bullying-comments-2/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Instagram uses machine learning"}]},{"type":"span","value":" to scan photos to check for bullying. It’s not the first time the photo-sharing app has enlisted AI tools to address abuse. In 2017, Instagram introduced an "},{"url":"https://instagram-press.com/blog/2017/06/29/keeping-instagram-a-safe-place-for-self-expression/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"offensive comments filter"},{"type":"span","value":" "}]},{"type":"span","value":"to detect and hide abusive comments."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Can AI tools prevent bullying at work?"}]},{"type":"paragraph","children":[{"type":"span","value":"Bullying doesn’t end at school. There are "},{"url":"https://www.bbc.com/news/technology-46054202","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"frequent revelations of harassment"}]},{"type":"span","value":" at major tech firms in Silicon Valley, and almost half of the women working in Europe’s tech sector experienced discrimination, according to the 2018 "},{"url":"https://2018.stateofeuropeantech.com/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"State of European Tech report"},{"type":"span","value":". "}]}]},{"type":"paragraph","children":[{"type":"span","value":"But AI tools are giving victims avenues for reporting harassment. Employers have already relied on channels like SMS to support vulnerable staff, like the "},{"url":"/case-studies/technology/alert-buddy-sms-employee-safety/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Alert-a-buddy"},{"type":"span","value":" "}]},{"type":"span","value":"service that pushes automated texts to employees before they travel, or when they’re working on their own remotely. Now machine learning is helping victims of workplace harassment wrest back control."}]},{"type":"paragraph","children":[{"url":"https://talktospot.com/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Spot"}]},{"type":"span","value":" is an AI-powered chatbot which lets employees record cases of harassment. Time-stamped messages can be sent to HR anonymously. Another tool is the "},{"url":"https://botler.ai/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Botler AI bot"}]},{"type":"span","value":". Botler AI is trained on 300 000 US and Canadian court case documents. It helps victims determine whether they have a strong legal case. Botler AI produces an incident report for HR or law enforcement. The first version achieved 89 percent accuracy, according to a "},{"url":"http://www.bbc.com/future/story/20190207-how-artificial-intelligence-can-help-stop-bullying","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"BBC article"},{"type":"span","value":"."}]}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Investing in AI tools to create better customer experiences"}]},{"type":"paragraph","children":[{"type":"span","value":"Machine learning is one of the most promising forms of artificial intelligence, and it’s playing an increasingly key role in human interactions. On top of better tackling bullying and harassment, artificial intelligence can give businesses an edge, too. Organizations are implementing AI-solutions to improve support, enhancing the customer experience. To learn more about how your business can have "},{"url":"/articles/technology/chatbot-ai-conversation/","type":"link","children":[{"type":"span","marks":["underline"],"value":"AI-powered conversations"}]},{"type":"span","value":", read our recent article on how chatbots can meet your clients’ needs."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"5G and the Future of Mobile Technology","description":"Clickatell looks at how 5G will usher in a new era of super-fast connectivity and how it is set to transform the customer experience.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633150887-istock96327189xlarge-768x312.jpg?auto=format","id":"DatoCmsAsset-25976877"}},"internalName":"5G and the Future of Mobile Technology","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633150928-istock96327189xlarge-768x312.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633150928-istock96327189xlarge-768x312.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633150928-istock96327189xlarge-768x312.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633150928-istock96327189xlarge-768x312.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYNDhgNDRYNDh0NFQ4YFxkdGBYVFiEaKysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDslFhw7Ly8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwAECP/EACIQAAECBQQDAAAAAAAAAAAAAAEAAgMEBSKREhQxUQYRE//EABUBAQEAAAAAAAAAAAAAAAAAAAQC/8QAGxEAAQQDAAAAAAAAAAAAAAAAAgARMVEBAxL/2gAMAwEAAhEDEQA/AKQrtNbEBEVvPaM6T5JIvlGtEQZWddTtQuOUaUF7vg245UGRWozrB4TkmK3IiD7MQKJaTz3bcXHKiP2dp4ALQv/Z"},"width":768,"height":312},"url":"https://www.datocms-assets.com/54467/1633150928-istock96327189xlarge-768x312.jpg?auto=format","width":768,"title":null,"height":312,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYNDhgNDRYNDh0NFQ4YFxkdGBYVFiEaKysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDslFhw7Ly8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwAECP/EACIQAAECBQQDAAAAAAAAAAAAAAEAAgMEBSKREhQxUQYRE//EABUBAQEAAAAAAAAAAAAAAAAAAAQC/8QAGxEAAQQDAAAAAAAAAAAAAAAAAgARMVEBAxL/2gAMAwEAAhEDEQA/AKQrtNbEBEVvPaM6T5JIvlGtEQZWddTtQuOUaUF7vg245UGRWozrB4TkmK3IiD7MQKJaTz3bcXHKiP2dp4ALQv/Z"}},"id":"DatoCmsTemplateArticle-61789348","title":"5G and the Future of Mobile Technology","slug":"5g-future-of-mobile-technology","meta":{"updatedAt":"2022-11-11T13:16:25.046+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"5G future mobile technology by 2021"}]},{"type":"paragraph","children":[{"type":"span","value":"Augmented reality may soon power a virtual shopping experience, where a consumer can walk through personalized store aisles, testing products from the comfort of their couch. This is a glimpse of the future of 5G -  the next-generation mobile technology that is set to transform the customer experience."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"The mobile technology of the future is here"}]},{"type":"paragraph","children":[{"type":"span","value":"5G will usher in a new era of super fast connectivity - "},{"url":"https://www.wired.com/story/wired-guide-5g/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"estimated at around 10 gigabits per second"}]},{"type":"span","value":". That’s 600 times faster than the 4G speeds on mobile phones. It will give mobile users the ability to download an HD movie in a few seconds."}]},{"type":"paragraph","children":[{"type":"span","value":"In 2019, several countries commenced with a 5G rollout. "},{"url":"https://www.tomsguide.com/us/5g-release-date,review-5063.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"It’s already reached several American cities"}]},{"type":"span","value":", and the first UK cities are "},{"url":"https://www.bbc.com/news/technology-46195282","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"set to get access to 5G networks"}]},{"type":"span","value":" in mid-2019 - so pretty much any day now. By 2025, 5G is expected to account for "},{"url":"https://www.gsma.com/r/mobileeconomy/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"15 percent of the connections"}]},{"type":"span","value":" worldwide."}]},{"type":"paragraph","children":[{"type":"span","value":"Anticipation for the mobile technology is mounting amongst "},{"url":"https://djcs-prod.s3.amazonaws.com/public/blogs/deloitte/blogs.dir/8/files/2019/03/Global-mobile-consumer-survey-smartphone-infographic-three.pdf","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"US mobile phone users"}]},{"type":"span","value":", and 39 percent of Australians said they’d "},{"url":"https://www2.deloitte.com/au/mobile-consumer-survey","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"switch to 5G"}]},{"type":"span","value":" as soon as it became available."}]},{"type":"paragraph","children":[{"type":"span","value":"And while it won’t reach 4G market dominance overnight, it’s time to explore the brand possibilities 5G offers your company."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"The 5G factor and your business"}]},{"type":"paragraph","children":[{"type":"span","value":"5G is expected to alter the customer experience in profound ways, and here’s how."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Internet of Things"}]},{"type":"paragraph","children":[{"type":"span","value":"The launch of 5G will spark a dramatic change in the Internet of Things (IoT)."}]},{"type":"paragraph","children":[{"type":"span","value":"By 2021, 22.5 billion IoT devices will be installed worldwide, "},{"url":"http://e.businessinsider.com/click/9849376.4282/aHR0cHM6Ly9pbnRlbGxpZ2VuY2UuYnVzaW5lc3NpbnNpZGVyLmNvbS90aGUtaW50ZXJuZXQtb2YtdGhpbmdzLTIwMTctcmVwb3J0LWV4YW1pbmluZy1ob3ctdGhlLWlvdC1pcy1hdWdtZW50aW5nLXdvcmtwbGFjZXMtYW5kLWxpdmVzLXRvLXRyYW5zZm9ybS10aGUtd29ybGQtMjAxNi0xMg/56378b5356cf60046a8b4ca0Ba004598c","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"according to an estimate"}]},{"type":"span","value":" by Business Insider Intelligence. This proliferation of connected devices coincides with the global arrival of 5G."}]},{"type":"paragraph","children":[{"url":"https://www.zdnet.com/article/how-5g-can-help-unlock-iots-potential/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"In a post on ZDNet"}]},{"type":"span","value":", Paul Bevan, IT Infrastructure research director at Bloor, says that 5G will unlock the IoT’s potential for businesses."}]},{"type":"paragraph","children":[{"type":"span","value":"\"5G networks will give businesses the ability to capture massive volumes of data from remote locations, transferring it to centers where artificial intelligence can perform real-time analysis,\" said Bevan."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Impact on video marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"Video is predicted to be an early target for 5G, giving companies new ways to provide richer customer experiences."}]},{"type":"paragraph","children":[{"type":"span","value":"People are already consuming more video than ever before."}]},{"type":"paragraph","children":[{"type":"span","value":"American adults spend "},{"url":"https://www.statista.com/statistics/323922/us-weekly-minutes-smartphone-video-age/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"more than 100 minutes watching videos"}]},{"type":"span","value":" on their smartphone each week. More than half of consumers want to see videos from brands in the future, "},{"url":"https://blog.hubspot.com/news-trends/content-trends-preferences","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"according to HubSpot"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"The 32nd edition of the Mobile World Congress provided a vision of video in the 5G-enabled future. Offering an analysis of the trends at the conference, Ian Dailey, "},{"url":"https://venturebeat.com/2019/03/02/what-5g-means-for-brands-3-takeaways-from-mwc/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"in a post for Venturebeat"}]},{"type":"span","value":", writes:"}]},{"type":"paragraph","children":[{"type":"span","value":"“Branded films are extremely effective during the holidays and Super Bowl seasons. Delivering such immersive content...via MMS will be a new kind of brand-to-consumer experience...The download time for a 30-minute video will be seconds rather than hours.”"}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Augmented reality and the customer experience"}]},{"type":"paragraph","children":[{"type":"span","value":"A lot of hype surrounds the applications for augmented reality in business. But 5G lays the groundwork for this new tech to become broadly available."}]},{"type":"paragraph","children":[{"type":"span","value":"Tom Kenney "},{"url":"https://www.forbes.com/sites/forbesagencycouncil/2019/01/10/five-things-marketers-need-to-know-right-now-about-5g/#143c28cd745a","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"offers a tangible way"}]},{"type":"span","value":" in which companies can take advantage of 5G to deliver rich, immersive customer experiences."}]},{"type":"paragraph","children":[{"type":"span","value":"“I’ve seen demonstrations of next-gen mobile experiences that allow you to sit at home and try on clothes in an AR space, for example. With 5G, mobile marketers will be able to implement experiences like that one.”"}]},{"type":"heading","level":3,"children":[{"type":"span","value":"5G has promise but the mobile technology still has limited reach"}]},{"type":"paragraph","children":[{"type":"span","value":"You need to be ready to exploit the 5G opportunity, but "},{"url":"https://www.techradar.com/news/5g-phones-what-are-the-first-5g-phones","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"it’ll take some time"}]},{"type":"span","value":" before this mobile technology will replace 4G worldwide. If you’re after global reach and reliability, read our recent article about pairing "},{"url":"/articles/technology/technology-trends-future-sms/","type":"link","children":[{"type":"span","marks":["underline"],"value":"SMS with new forms of technology"}]},{"type":"span","value":" to maximize customer engagement."}]}]}}}},{"seo":{"title":"RCS vs SMS: Small Business Marketing Strategies","description":"Clickatell shows how Rich Communication Services (RCS), next generation messaging service, can help boost small business marketing strategies.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633151060-small-business-marketing-strategies-768x299.jpg?auto=format","id":"DatoCmsAsset-25976881"}},"internalName":"RCS vs SMS: Small Business Marketing Strategies","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633151109-small-business-marketing-strategies-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633151109-small-business-marketing-strategies-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633151109-small-business-marketing-strategies-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633151109-small-business-marketing-strategies-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIDwgQDg4XDhINDg0NDRUNDQ0YFxUZGBYfFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQGC8dIig1Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABQMEBv/EABwQAAICAgMAAAAAAAAAAAAAAAAEAREFMgIDM//EABUBAQEAAAAAAAAAAAAAAAAAAAIA/8QAFxEAAwEAAAAAAAAAAAAAAAAAAAECEf/aAAwDAQACEQMRAD8A0ePbvkXWGKixJi9oGTehU9CSrPRHIBV0+gDUoj//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633151109-small-business-marketing-strategies-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIDwgQDg4XDhINDg0NDRUNDQ0YFxUZGBYfFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQGC8dIig1Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABQMEBv/EABwQAAICAgMAAAAAAAAAAAAAAAAEAREFMgIDM//EABUBAQEAAAAAAAAAAAAAAAAAAAIA/8QAFxEAAwEAAAAAAAAAAAAAAAAAAAECEf/aAAwDAQACEQMRAD8A0ePbvkXWGKixJi9oGTehU9CSrPRHIBV0+gDUoj//2Q=="}},"id":"DatoCmsTemplateArticle-61951183","title":"RCS vs SMS: Small Business Marketing Strategies","slug":"rcs-sms-small-business-marketing-strategies","meta":{"updatedAt":"2022-11-15T11:22:49.443+00:00"},"body":{"blocks":[{"id":"61951181","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633014603-66.jpg?auto=format","title":null}},{"id":"61951182","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633068881-88.jpg?auto=format","title":null}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"RCS vs SMS marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"Rich Communication Services (RCS) is touted as the evolution of traditional SMS. But does this new form of messaging have a place in the marketing strategies for small businesses? Call it hype or unrealized potential: this next generation messaging service has several obstacles hampering its universal adoption. For now, of course."}]},{"type":"paragraph","children":[{"url":"/products/rcs-business-messaging/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"You’ve heard about RCS"}]},{"type":"span","value":"; it’s a modern take on SMS. It comes with features like read receipts, group messaging, video, audio, and high-res images."}]},{"type":"paragraph","children":[{"type":"span","value":"You’ll recognize these features from messaging platforms like Apple’s iMessage, WhatsApp, and Facebook Messenger."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Where does RCS come from?"}]},{"item":"61951181","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"The rich communication service protocol dates back to 2007 - well over a decade ago. In 2008, the GMSA, the international trade group for the mobile sector, "},{"url":"https://www.gsma.com/newsroom/press-release/gsma-to-take-rich-communication-suite-forwards/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"announced it had added RCS"}]},{"type":"span","value":" to its work program."}]},{"type":"paragraph","children":[{"type":"span","value":"Google has been "},{"url":"https://www.theverge.com/2018/12/12/18137937/rcs-rich-communication-service-messaging-explainer-what-is-google-chat","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"backing RCS"}]},{"type":"span","value":", offering support to mobile carriers to roll out the service. But it’s up to the mobile operators in different countries to launch and support the protocol."}]},{"type":"paragraph","children":[{"type":"span","value":"The technology has struggled to gain traction."}]},{"type":"paragraph","children":[{"type":"span","value":"According to the GMSA, only "},{"url":"https://www.gsma.com/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"56 countries support RCS"}]},{"type":"span","value":". So far, there are only seven operators supporting RCS in the US, one in the United Kingdom and two in Canada."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Who is using RCS?"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s still very early days really. Even though it isn’t. But businesses have been dabbling on and off with including and testing RCS in their marketing strategies. They’re using RCS to send updates like delivery notifications or boarding passes. Virgin Trains has started "},{"url":"https://www.railway-technology.com/news/uks-virgin-trains-use-rcs-messaging-passenger-communications/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"experimenting"}]},{"type":"span","value":" with RCS. The UK-based train operator shared trip updates, photos, and videos to passengers."}]},{"type":"paragraph","children":[{"type":"span","value":"In another test case, Boston Pizza used rich communication services to sell customized gift cards letting customers add amounts and enter the email address of the intended recipient."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Will it work for small business marketing strategies?"}]},{"type":"paragraph","children":[{"type":"span","value":"So, how does RCS stack up against the long-surviving SMS? A brief look at the numbers shows that while RCS is slowly gaining ground, it won’t displace SMS anytime soon as far as marketing strategies for small business go."}]},{"type":"paragraph","children":[{"type":"span","value":"Across the world, 237 million people use RCS, and it’s supported by 74 GMSA operators, according to "},{"url":"https://www.gsma.com/asia-pacific/resources/delivering-an-all-ip-world-statistics/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"GMSA figures"},{"type":"span","value":"."}]},{"type":"span","value":" Then there's device usage to consider - newer Androids already use RCS. "},{"url":"https://www.telecomasia.net/content/enterprise-messaging-accelerates-rcs-comes-asia","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Projections"},{"type":"span","value":" "}]},{"type":"span","value":"show the RCS installed user base could reach five million devices worldwide."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"So, how do these numbers compare to SMS usage?"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS is the "},{"url":"https://thenextweb.com/future-of-communications/2015/02/16/people-still-using-sms-2015/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"world’s most used data service"}]},{"type":"span","value":"; more than half of the world’s mobile phone users use their devices only to make voice calls and send SMS messages, "},{"url":"https://www.gsma.com/newsroom/press-release/almost-half-mobile-users-still-talking-texting-finds-new-gsma-mobile-engagement-study/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"according to GSMA Intelligence"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"That popularity builds certainty into your marketing campaign - which is backed even further by the fact that SMS promises a "},{"url":"/products/sms","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"98% open rate"}]},{"type":"span","value":". On top of that, SMS is compatible with any type of handset - even the most basic feature phone."}]},{"type":"paragraph","children":[{"type":"span","value":"It all means that when you add SMS to your marketing strategy, you increase the chance that your customer will receive and read your message."}]},{"item":"61951182","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"And while RCS compatibility is baked into Android devices, it’s still not clear whether Apple - who holds 44 percent of the "},{"url":"https://www.statista.com/statistics/266572/market-share-held-by-smartphone-platforms-in-the-united-states/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"smartphone market share"}]},{"type":"span","value":" in the US - is on board. There are "},{"url":"https://9to5mac.com/2019/01/06/apple-rcs-support-imessage/","type":"link","children":[{"type":"span","marks":["underline"],"value":"rumored"},{"type":"span","value":" discussions"}]},{"type":"span","value":" on Apple’s involvement, but it’s unclear whether Apple has any firm plans to support rich communication services messaging."}]},{"type":"paragraph","children":[{"type":"span","value":"With Apple out of the equation, you would need to come up with small business marketing strategies segmented by operating systems. And even if your customer’s device supports RCS, they need to be in an RCS-network coverage area in a country that supports RCS."}]},{"type":"paragraph","children":[{"type":"span","value":"All those “ifs” load greater uncertainty into the costs and delivery of marketing campaigns."}]},{"type":"paragraph","children":[{"type":"span","value":"In a "},{"url":"https://martechtoday.com/5-hurdles-rcs-messaging-has-to-overcome-for-universal-adoption-230912","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Martech Today piece"}]},{"type":"span","value":" examining the hurdles facing RCS adoption, Henry Cazalet suggests incorporating RCS into marketing strategies for small businesses may not yet be feasible."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["emphasis"],"value":"“RCS is currently a mirage, shimmering promisingly in the distance, but somehow always just out of reach… While interesting early case studies may whet our appetites, we are a long way from being able to use it in any meaningful way.”"}]},{"type":"heading","level":3,"children":[{"type":"span","value":"SMS delivers the highest return for small business marketing strategies"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS is universally popular for a few reasons. It’s affordable, globally accessible, and offers high engagement rates. And more than that, it'll open up the gateway to newer, richer communication channels like WhatsApp, Facebook Messenger etc. where chat commerce is rapidly taking off. To grow your small business using the channels your customers are already on, read more about our "},{"url":"/connect/","type":"link","children":[{"type":"span","value":"Connect Platform"}]},{"type":"span","value":" and how we can help your business thrive."}]}]}}}},{"seo":{"title":"Big Data and AI: The Technology Trends Transforming the Modern Economy","description":"AI and big data are reshaping the modern economy. 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These highly skilled workers will be able to filter and interpret the vast amounts of data stemming from automated procedures and transform it into valuable intelligence. The ability to see the bigger picture and spot trends and opportunities will become a key skill within IT, as it maximizes the varying abilities of both people and machines.”"}]},{"type":"heading","level":3,"children":[{"type":"span","value":"How technology trends underpin opportunities for your business"}]},{"type":"paragraph","children":[{"type":"span","value":"The advisory firm estimates that big data can increase operating margins by up to 60 percent, "},{"url":"https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/big-data-the-next-frontier-for-innovation","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"suggests McKinsey"}]},{"type":"span","value":". But, there’s a caveat."}]},{"type":"paragraph","children":[{"type":"span","value":"“Several issues will have to be addressed to capture the full potential of big data…"}]},{"type":"paragraph","children":[{"type":"span","value":"\"Organizations need not only to put the right talent and technology in place but also structure workflows and incentives to optimize the use of big data. 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If a customer finds two items in a store but requests a third item that store doesn’t have in stock, an associate can order the out-of-stock product online and process payment for all three via the iPad Mini.”"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The omnichannel outlier"}]},{"type":"paragraph","children":[{"type":"span","value":"Mobile phones have been around for decades yet marketers are still trying to understand how to use it as part of their omnichannel efforts. With mobile phones, one of the cheapest, most immediate and effective ways of communicating with customers is with SMS."}]},{"type":"paragraph","children":[{"url":"/products/touch/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" is one way that can improve your business’ omnichannel strategy - it's been carefully built to increase sales, streamline support and reduce costs."}]},{"type":"paragraph","children":[{"type":"span","value":"Remember, good businesses don’t build apps, pages, or websites, they build memorable "},{"type":"span","marks":["strong"],"value":"customer experiences"},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Here’s Why SMS Marketing is More Important Than Ever in the Age of Smartphones","description":"Here are 6 reasons why Smartphone messaging is more important than ever in your digital marketing campaigns.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633438093-sms-marketing-smartphones-768x299-1.jpg?auto=format","id":"DatoCmsAsset-26227973"}},"internalName":"Here’s Why SMS Marketing is More Important Than Ever in the Age of Smartphones","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960545","name":"WhatsApp","slug":"whatsapp"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633438129-sms-marketing-smartphones-768x299-1.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633438129-sms-marketing-smartphones-768x299-1.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633438129-sms-marketing-smartphones-768x299-1.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633438129-sms-marketing-smartphones-768x299-1.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICA8WFgoPDhgNDQ0NDhENDREOFx8ZGhYTFhUaKysjHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7OzUvLy87Ozs7Ly8vOy87Ly8vLy8vOy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQABBv/EACEQAAEDAgcBAAAAAAAAAAAAAAABBAUCBhESEyExMjQD/8QAFwEAAwEAAAAAAAAAAAAAAAAAAwQFAf/EABkRAAIDAQAAAAAAAAAAAAAAAAERAAIEA//aAAwDAQACEQMRAD8AXQH30NhjIP6s1OAmjO6Bz3ikPp5UbUm4dvUsEzeWs/VWqEArW8yFGVqFG7d7kz//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633438129-sms-marketing-smartphones-768x299-1.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICA8WFgoPDhgNDQ0NDhENDREOFx8ZGhYTFhUaKysjHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7OzUvLy87Ozs7Ly8vOy87Ly8vLy8vOy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQABBv/EACEQAAEDAgcBAAAAAAAAAAAAAAABBAUCBhESEyExMjQD/8QAFwEAAwEAAAAAAAAAAAAAAAAAAwQFAf/EABkRAAIDAQAAAAAAAAAAAAAAAAERAAIEA//aAAwDAQACEQMRAD8AXQH30NhjIP6s1OAmjO6Bz3ikPp5UbUm4dvUsEzeWs/VWqEArW8yFGVqFG7d7kz//2Q=="}},"id":"DatoCmsTemplateArticle-61951901","title":"Here’s Why SMS Marketing is More Important Than Ever in the Age of Smartphones","slug":"sms-marketing-smartphones","meta":{"updatedAt":"2022-11-15T15:08:08.214+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS marketing is more important than ever"}]},{"type":"paragraph","children":[{"type":"span","value":"Many mistakenly believe that the popularity of smart devices, especially smartphones, means that SMS marketing is on the way out. Nothing could be further from the truth. Even with all the latest digital marketing trends, SMS continues to be an important part of every marketing strategy for a number of reasons. Let’s delve a little deeper into why you should keep – or even increase – the role SMS plays in your marketing strategy."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"SMS can go hand-in-hand with online marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"You can actually use SMS marketing to drive traffic to your website or social media profiles. And, in turn, you can use digital strategies to gather leads for your SMS campaigns. One example of this is to have an online competition which requires entrants to give their mobile phone number and opt-in to receive SMS communication. You can then send them an SMS if they win the competition or even a consolation prize of a discount code if they don’t win first prize."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":" SMS messages don’t require an internet connection"}]},{"type":"paragraph","children":[{"type":"span","value":"This is a big drawcard when it comes to SMS marketing. Sometimes people simply don’t have data to receive emails or "},{"url":"/products/whatsapp","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"WhatsApp messaging"}]},{"type":"span","value":". And when they arrive in a Wi-Fi zone, they’ll likely have many, many messages to go through. In that case… let’s be honest, they’re not going to want to read through your marketing communication when they could be replying to an urgent work email or a WhatsApp message from their crush."}]},{"type":"paragraph","children":[{"type":"span","value":"When you use SMS, you can be sure that people will receive your message, even if they’ve run out of data or are in a place where they can’t get enough signal to fuel their internet coverage. And if they have their phone on them and they can’t access the internet, they’ll probably be even more interested in reading your message."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/sms-marketing-sell-real-time/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis","underline"],"value":"How to use SMS marketing to sell to your customers in real time"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":" It’s easy to personalize content with SMS marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"With SMS, you can send text messaging communication which is personalized with the name of the person you are communicating with. You can hook them in by using their name right in the beginning and even bring up a product you know they’ve bought frequently."}]},{"type":"paragraph","children":[{"type":"span","value":"Of course, you need to carefully walk the line and ensure that you’re being helpful and thoughtful and not accidentally creepy. For example, depending on their purchase, don’t send communication to a customer straight afterward, letting them know you know what they just bought. They don’t need confirmation of the lunch they’ve just enjoyed. And they certainly don’t need to be reminded that you have their home address when it wasn’t necessary for delivery. That’s likely going to leave them feeling uncomfortable and it adds no value to you since they’re already, literally right then, and they've made a purchase. The exception is to "},{"url":"/articles/digital-marketing/boost-festive-season-sales-use-sms-for-better-customer-experience/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"keep customers informed throughout the purchase process"}]},{"type":"span","value":" from ordering to delivery of bigger ticket items. (i.e.: Your purchase has just been delivered. Would you like to request a return? Reply Y.)"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"SMS marketing messages are less likely to be lost in the digital ether"}]},{"type":"paragraph","children":[{"type":"span","value":"Every day, it seems like there’s a new digital marketing trend. But within a few days, it’s likely that the target audience has become used to that particular method of marketing and has adapted their online habits to tune out the digital advertising noise. Think about how often you pay attention to the remarketing that arrives on your social media feed or pretty much when you visit any website. In fact, you probably have an effective ad blocker which ensures you don’t have, for the 400th time, to see the pair of sneakers you bought last week."}]},{"type":"paragraph","children":[{"type":"span","value":"SMS marketing messages go straight to a person’s mobile phone without having to get their attention while they’re browsing through possible festive season gifts online. The text message can then be opened and read when they have the time. They’ll likely read through the text and respond within a few minutes if it’s a "},{"url":"/products/sms/long-numbers/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"two-way SMS"}]},{"type":"span","value":". People look at their phones at regular intervals, respond to that beeping noise with excitement, and keep an eye out for that blinking light, even if their phone is on silent."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/real-time-sms-marketing/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis","underline"],"value":"How real-time SMS marketing is driving sales and engagement"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Immediate results which you can track"}]},{"type":"paragraph","children":[{"type":"span","value":"The data you receive through SMS marketing is becoming more and more valuable these days. While the introduction of the "},{"url":"/articles/information-security/what-is-gdpr/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"General Data Protection Regulation (GDPR)"}]},{"type":"span","value":" may seem like it limits direct marketing efforts, it can actually prove valuable to SMS marketers if it’s used to your advantage. You see, GDPR ensures that the people who receive your SMS messages are the people who actually value the information. This is helpful for you in that your data reflects quality leads instead of simply the quantity of possible leads."}]},{"type":"paragraph","children":[{"type":"span","value":"Once you’ve sent out an SMS campaign, you can track the results, especially if you’re using discount codes or two-way text messages. If you offer discount codes, you can see real-world results when people go into your store, use your app or make a transaction online using that specific code. And with two-way SMS, you can tell when people are interacting with your brand through text replies using a specific keyword. This gives you immediate results which you can track and you can use that information to either know that your SMS campaign is going in the right direction, or how you can improve your communication tactics in the future."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"SMS marketing is affordable"}]},{"type":"paragraph","children":[{"type":"span","value":"Another thing you need to keep in mind is that SMS marketing campaigns and sending "},{"url":"/products/sms","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"bulk SMS"}]},{"type":"span","value":" messages are more affordable than other campaigns based on digital marketing trends. For starters, you don’t need to come up with a brand new campaign to use a medium which has yet to be proven to be effective. Instead, you can adjust and improve on an existing strategy. There is no need to hire a team to explore new mediums or digital marketing strategies. You already understand SMS marketing and it has proven time and time again that it is a method worth investing in."}]},{"type":"paragraph","children":[{"type":"span","value":"And when you use SMS, there is already so much information out there on proven tactics which can help you in your endeavors. For example, "},{"url":"/articles/digital-marketing/top-sms-marketing-tips-tactics/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"here is an article"}]},{"type":"span","value":" on the top SMS marketing tips and tactics that you can start putting to work for your business."}]}]}}}},{"seo":{"title":"What the World's Most Advanced AI Means for the Future of your Business","description":"Find out how your business can access the powerful new advantages of artificial intelligence by automating routine and repetitive tasks.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633151844-advanced-ai-systems-768x299.png?auto=format","id":"DatoCmsAsset-25976922"}},"internalName":"What the World's Most Advanced AI Means for the Future of your Business","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633151869-advanced-ai-systems-768x299.png?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633151869-advanced-ai-systems-768x299.png?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633151869-advanced-ai-systems-768x299.png?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633151869-advanced-ai-systems-768x299.png?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoTDhgQFQ0ZEB0aFg0UFxwZGBYTFhUaHysjGikoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFw8QHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAEBgEFBwD/xAAiEAABAwMDBQAAAAAAAAAAAAACAAEEAwVBEVFxExQhMzT/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABkRAAIDAQAAAAAAAAAAAAAAAAABAxESAv/aAAwDAQACEQMRAD8AEt04uuLFunsZNNoIvrhZzQ9w8pvB37EfOE2VBY3QTc7uVOJoK5Vk/wCRQpLlCds//9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633151869-advanced-ai-systems-768x299.png?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/png;base64,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"}},"id":"DatoCmsTemplateArticle-61951911","title":"What the World's Most Advanced AI Means for the Future of your Business","slug":"advanced-ai-future-business","meta":{"updatedAt":"2022-11-11T10:11:42.644+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Most advanced AI"}]},{"type":"paragraph","children":[{"type":"span","value":"A new advanced AI system showcases progressive language capabilities that could reinvent how we speak to machines. And it’s laying the groundwork for businesses to access powerful new advantages of artificial intelligence."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"A new frontier: OpenAI’s text-generation algorithm"}]},{"type":"paragraph","children":[{"type":"span","value":"OpenAI, the artificial intelligence not-for-profit co-founded by Elon Musk, unveiled the new advanced AI system in San Francisco.  Researchers trained the new language model, called "},{"url":"https://openai.com/blog/better-language-models/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"GPT-2"}]},{"type":"span","value":", to predict the next word in about 40GB of text scraped from the internet."}]},{"type":"paragraph","children":[{"type":"span","value":"The system demonstrated impressive powers to translate text, write compelling news articles, and answer reading comprehension problems."}]},{"type":"paragraph","children":[{"type":"span","value":"As is the case with many new technology trends, there are fears of the potential dangers of the advanced AI."}]},{"type":"paragraph","children":[{"type":"span","value":"Jack Clark, OpenAI’s policy director, "},{"url":"https://www.vox.com/future-perfect/2019/2/14/18222270/artificial-intelligence-open-ai-natural-language-processing","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"told"}]},{"type":"span","value":" Vox they were worried troublemakers would abuse the system to spread disinformation or hate speech."}]},{"type":"paragraph","children":[{"type":"span","value":"The researchers aren’t taking any chances and haven’t released the trained model of the algorithm, because of their “"},{"url":"https://openai.com/blog/better-language-models/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"concerns about malicious applications of the technology"}]},{"type":"span","value":"”."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s not all the stuff of doomsday prophecies, though. OpenAI highlights the tool’s power to help develop:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"AI writing assistants"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Better chatbots"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Unsupervised language translation"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Improved speech recognition"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"heading","level":3,"children":[{"type":"span","value":"How businesses can harness the advantages of new advanced AI systems"}]},{"type":"paragraph","children":[{"type":"span","value":"The business benefits of AI systems are well-known. Machines help companies automate routine and repetitive tasks, thus freeing up humans for meaningful work."}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots and programs that write "},{"url":"https://smarter.codes/solutions/ecommerce-ai/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"product descriptions"}]},{"type":"span","value":" are examples of the advantages of artificial intelligence in business."}]},{"type":"paragraph","children":[{"type":"span","value":"The technology behind GPT-2 has the power to dramatically enhance the current tech’s capabilities. Tech companies have long been on a quest to make machines, well, more human."}]},{"type":"paragraph","children":[{"type":"span","value":"Back in the 1950s, mathematician Alan Turing devised the "},{"url":"https://searchenterpriseai.techtarget.com/definition/Turing-test","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Turing test"},{"type":"span","value":"."}]},{"type":"span","value":" If a machine can pass as a human during a text chat, it wins Turing’s “imitation game”. While Turing’s method has its detractors, Lauren Kunze, the CEO of Pandorabots, "},{"url":"https://qz.com/1487101/the-turing-test-shows-how-chatbots-ultimate-goal-isnt-intelligence-its-language/","type":"link","children":[{"type":"span","value":"said"}]},{"type":"span","value":" that the test measured the “defining feature of human intelligence” - language."}]},{"type":"paragraph","children":[{"type":"span","value":"Taking the example of chatbots specifically, Kunze remarks that chatbots are “struggling to sensibly talk back”. OpenAI’s stride in language modelling is a technology trend that begins to lay this foundation."}]},{"type":"paragraph","children":[{"type":"span","value":"Imagine superior chatbots with the ability to convert customers online as they browse your e-commerce offering. Consider advanced AI systems that have the capacity to craft compelling copy for your sales letters or product descriptions."}]},{"type":"paragraph","children":[{"type":"span","value":"Employees will have the freedom to do important work that drives business growth and requires the human touch."}]},{"type":"paragraph","children":[{"type":"span","value":"James Vincent writes in the "},{"url":"https://www.theverge.com/2019/2/14/18224704/ai-machine-learning-language-models-read-write-openai-gpt2","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Verge"}]},{"type":"span","value":" that systems like GPT-2 could be a “fantastic boon to all sorts of industries”."}]},{"type":"paragraph","children":[{"type":"span","value":"“They could help create infinite virtual worlds full of procedurally generated characters. They could also vastly improve the conversational abilities of chatbots, helping in domains from customer complaints to health care."}]},{"type":"paragraph","children":[{"type":"span","value":"“And if it turns out that teaching advanced AI systems how to perform various tasks is as simple as teaching them to read, it could lead to computers that are more like human assistants in their ability to speed-read, summarize, and answer questions.”"}]},{"type":"paragraph","children":[{"type":"span","value":"While GPT-2 represents an impressive gain in how machines will be able to perform language-based tasks, businesses worldwide are already using AI to improve business."}]},{"type":"paragraph","children":[{"url":"/products/touch/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Clickatell Touch "}]},{"type":"span","value":"offers a cost-effective way to solve your customer’s problems. Touch brings live chat to your customers on their favorite platforms, escalating to a human agent when needed."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Delight your customers with the convenience that comes with AI and chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"Advanced AI can improve the customer journey and help businesses save time. If you want to learn more about these technology trends, read our recent article about the "},{"url":"/articles/technology/applications-of-artificial-intelligence-chatbots-crm/","type":"link","children":[{"type":"span","marks":["underline"],"value":"applications of artificial intelligence and chatbots"},{"type":"span","value":"."}]}]}]}}}},{"seo":{"title":"Is your SMS marketing strategy still relevant in the digital world of voice?","description":"Plain SMS text messaging is still the most reliable method to reach out to Smartphone users despite the rise of voice search.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633155845-sms-marketing-strategy-header-768x299.jpg?auto=format","id":"DatoCmsAsset-25983987"}},"internalName":"Is your SMS marketing strategy still relevant in the digital world of voice?","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633155889-sms-marketing-strategy-header-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633155889-sms-marketing-strategy-header-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633155889-sms-marketing-strategy-header-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633155889-sms-marketing-strategy-header-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoOCAgLFg0NDg8QDQ0NDhINFg0NFxUZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4OHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwUE/8QAHhAAAQQBBQAAAAAAAAAAAAAAAAECAzEFBBESIUH/xAAVAQEBAAAAAAAAAAAAAAAAAAADAP/EABcRAAMBAAAAAAAAAAAAAAAAAAABAhH/2gAMAwEAAhEDEQA/ALSZadre0Mmoykj0ofOicKJzrBhLBIobBkZm+AESJtQBtLSdH//Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633155889-sms-marketing-strategy-header-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoOCAgLFg0NDg8QDQ0NDhINFg0NFxUZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4OHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwUE/8QAHhAAAQQBBQAAAAAAAAAAAAAAAAECAzEFBBESIUH/xAAVAQEBAAAAAAAAAAAAAAAAAAADAP/EABcRAAMBAAAAAAAAAAAAAAAAAAABAhH/2gAMAwEAAhEDEQA/ALSZadre0Mmoykj0ofOicKJzrBhLBIobBkZm+AESJtQBtLSdH//Z"}},"id":"DatoCmsTemplateArticle-62046644","title":"Is your SMS marketing strategy still relevant in the digital world of voice?","slug":"sms-marketing-strategy-digital-voice","meta":{"updatedAt":"2022-11-14T12:43:00.834+00:00"},"body":{"blocks":[{"id":"62046641","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633073232-m.jpg?auto=format","title":null}},{"id":"62046642","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633086593-cc.jpg?auto=format","title":null}},{"id":"62046643","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633086632-ccc.jpg?auto=format","title":null}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Is SMS marketing still relevant?"}]},{"type":"paragraph","children":[{"type":"span","value":"Text messaging versus voice messaging. They’re in opposite corners and they’re ready to duke it out. In recent years, voice search, marketing, and messaging have become bigger than any of us could ever have imagined. But the title of Messaging King is still held by text messaging. Does voice messaging have what it takes to win the next round? We’re skeptical. Here are just some of the reasons your SMS marketing strategy is still relevant, and possibly even more so, in the digital world of voice."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"People understand SMS "}]},{"item":"62046641","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"With SMS messages, everyone knows how they work. They know how to read them, where to find their inbox, and how to reply to messages. The same can’t be said for voice messaging. There are many people who won't understand this new technology for quite some time still. And that means that if you choose to make use of voice messaging, you’ll have many messages left unheard. That’s a waste of your marketing budget. Yes, it’s likely that you send and receive voice messages on a daily basis. But the same can’t be said for everyone. It’s very likely that those a couple of years older than you would be flummoxed by the sight of a voice message."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Their devices can receive SMS messages"}]},{"type":"paragraph","children":[{"type":"span","value":"Just about every mobile phone in the world – even the most basic of feature phones - is able to receive SMS messages. The same can’t be said for voice messages. According to "},{"url":"https://www.statista.com/statistics/274774/forecast-of-mobile-phone-users-worldwide/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Statista"}]},{"type":"span","value":", during the course of 2019, the number of mobile phone users is set to reach 4.68 billion. That’s a whole lot of eyes waiting to read text messages from your business. But it’s unclear just how many of those phones have the ability to receive voice messages, let alone how many users will understand how to actually play those messages, which is key to crafting your marketing strategy."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"People are opening their SMS messages "}]},{"item":"62046642","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"With a near perfect open rate of 98 percent, there’s little doubt that those who you send your business’s SMS marketing campaigns to, will see them. No other form of marketing can say the same or even come anywhere remotely close. SMS messages also create a sense of urgency. The vast majority of messages are read within minutes of being sent and that’s a key benefit to implementing a successful SMS marketing strategy."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Text messages are more private"}]},{"type":"paragraph","children":[{"type":"span","value":"Consider for a minute the implications of personal messages being read out aloud via voice messaging. Should a business message be medical, financial, or legal, for example, the consequences of this possible lack of privacy are massive. There are some messages which should never be consumed by the public in this way. The content of an SMS, on the other hand, will never be consumed by anyone other than the person it was intended for. Aside from a nosy neighbor on a crowded bus or train, of course."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"SMS doesn’t require you to use an additional app "}]},{"item":"62046643","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"For everyone struggling with limited storage space on their phone, the thought of downloading yet another app is just beyond frustrating. For so many mobile phone users, that’s what they’ll be required to do in order to send and receive voice messages. Of course, you can have the best of both worlds by making use of Google Voice SMS. It allows you to sign up for a free phone number which you can use to text, call, and check voicemail. But, that requires the downloading of an app, so perhaps Google Voice SMS isn’t the best solution for your SMS marketing strategy."}]},{"type":"paragraph","children":[{"type":"span","value":"Yes, it does seem that after going toe-to-toe with text messaging for many rounds, voice messaging was hit with the knockout punch. Text messaging has just become so deeply ingrained in our lives that it cannot be usurped. If you’d like to find out how you can use an SMS marketing strategy for your business, "},{"url":"/articles/digital-marketing/sms-marketing-campaigns-revenue/","type":"link","children":[{"type":"span","marks":["underline"],"value":"read our recent article on the topic"}]},{"type":"span","value":". It highlights why SMS marketing campaigns are "},{"type":"span","marks":["emphasis"],"value":"the "},{"type":"span","value":"way to generate new revenue."}]}]}}}},{"seo":{"title":"Successful Entrepreneurs are Using Customer Engagement to Grow their Businesses - Are You?","description":"Find out how successful entrepreneurs are using customer engagement to grow their businesses.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633152043-customer-engagement-entrepreneurs-768x299.jpg?auto=format","id":"DatoCmsAsset-25976948"}},"internalName":"Successful Entrepreneurs are Using Customer Engagement to Grow their Businesses - Are You?","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633152067-customer-engagement-entrepreneurs-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633152067-customer-engagement-entrepreneurs-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633152067-customer-engagement-entrepreneurs-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633152067-customer-engagement-entrepreneurs-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoUCBASEQcQDhgODgYNDhEJDQgYFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHC8cFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAGAAEDBAX/xAAdEAACAgEFAAAAAAAAAAAAAAAABAECMwMREzEy/8QAFQEBAQAAAAAAAAAAAAAAAAAABAP/xAAZEQACAwEAAAAAAAAAAAAAAAACEQADBAH/2gAMAwEAAhEDEQA/AKeihS0xsEKCcVpBiJdwEqfiCZZgcRy0lHZUrxiJm8QhA5gUKVxuf//Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633152067-customer-engagement-entrepreneurs-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoUCBASEQcQDhgODgYNDhEJDQgYFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHC8cFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAGAAEDBAX/xAAdEAACAgEFAAAAAAAAAAAAAAAABAECMwMREzEy/8QAFQEBAQAAAAAAAAAAAAAAAAAABAP/xAAZEQACAwEAAAAAAAAAAAAAAAACEQADBAH/2gAMAwEAAhEDEQA/AKeihS0xsEKCcVpBiJdwEqfiCZZgcRy0lHZUrxiJm8QhA5gUKVxuf//Z"}},"id":"DatoCmsTemplateArticle-61951931","title":"Successful Entrepreneurs are Using Customer Engagement to Grow their Businesses - Are You?","slug":"entrepreneurs-customer-engagement","meta":{"updatedAt":"2022-11-11T11:37:26.909+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"How businesses can drive customer engagement"}]},{"type":"paragraph","children":[{"type":"span","value":"Understanding your customers is critical to growing your business. And successful entrepreneurs agree that customer engagement fuels growth."}]},{"type":"paragraph","children":[{"type":"span","value":"“As an entrepreneur, your target audience is the lifeblood of your business, and it will not succeed if you don’t know them,” shares "},{"url":"https://foundr.com/target-audience/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"business storytelling expert Allie Decker"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"But, what if you're running marketing for a start-up? On a budget? Customer engagement doesn't come cheap. Companies across the world are pouring billions of dollars into market research. A focus group could "},{"url":"https://csr-bos.com/benefits-of-working-with-us/more-cost-effective-research/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"cost you up to $6 000"},{"type":"span","value":"."}]}]},{"type":"paragraph","children":[{"type":"span","value":"Let’s unpack a few ways to get to know your ideal customers so that you can provide value propositions that solve their problems."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Data mining on Amazon"}]},{"type":"paragraph","children":[{"type":"span","value":"Amazon's"},{"url":"https://techcrunch.com/2018/07/13/amazons-share-of-the-us-e-commerce-market-is-now-49-or-5-of-all-retail-spend/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":" annual retail sales"}]},{"type":"span","value":" are over $200m in the USA alone. That is "},{"type":"span","marks":["strong"],"value":"49% of America’s total retail spend. "},{"type":"span","value":"That's a lot of revenue, but it's also a lot of data, and you can use Amazon to drive a customer engagement strategy with minimal budget/spend."}]},{"type":"paragraph","children":[{"type":"span","value":"Look at the best-selling books, for example, and examine the title, subheading, and descriptions. These will tell you more about the services and promises people are searching for."}]},{"type":"paragraph","children":[{"type":"span","value":"In this piece for "},{"url":"https://conversionxl.com/blog/how-to-write-compelling-copy/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Conversion XL"}]},{"type":"span","marks":["underline"],"value":", "},{"url":"https://conversionxl.com/blog/author/jen/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Jennifer Havice"}]},{"type":"span","value":" breaks down how you'd parse through Amazon product and book reviews to step inside your customer's mind in order to write compelling ad copy. You can use the same system to pitch directly to your clients."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Havice suggests paying close attention to:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"phrases that speak to the reviewers’ wants and needs"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"phrases that tap into the customers’ concerns and pain points"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Next, copy your findings into a "},{"url":"https://docs.google.com/document/d/106vpBknyXlgIImmwQvtN0LdvylE5QN6HZX2FU5AldhM/edit?usp=sharing","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Google Doc"},{"type":"span","value":"."}]},{"type":"span","value":" Study the copy and pull out recurring themes. Now you can go to your customers with the right value propositions."}]},{"type":"paragraph","children":[{"type":"span","value":"JotForm founder "},{"url":"https://medium.com/@aytekintank","type":"link","children":[{"type":"span","marks":["underline"],"value":"Aytekin Tank discusses"}]},{"type":"span","value":" how Slack built a multi-billion dollar company by defining its"},{"url":"https://www.jotform.com/blog/customer-centric-product-development/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":" \"true value\""}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"In 2013, Slack CEO Stewart Butterfield outlined his vision for the team collaboration tool weeks before its release. Notice how Butterfield doesn't focus on product features, but on the transformation that it promises."}]},{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"\"We’re selling a reduction in informational overload, relief from stress, and a new ability to extract the enormous value of hitherto useless corporate archives. We’re selling better organizations, better teams.\""}]},{"type":"paragraph","children":[{"type":"span","value":"Consider what type of transformation you're selling."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Ship it when it's good enough"}]},{"type":"paragraph","children":[{"type":"span","value":"Legend has it that the team at Google were demonstrating their AJAX-powered map solution to the internet giant's bosses. The team was happy with its prototype but wanted more time. Larry and Sergey, according to Silicon Valley folklore, said: \"It is already good enough. Ship it.\""}]},{"type":"paragraph","children":[{"type":"span","value":"That's according to "},{"url":"http://www.startuplessonslearned.com/2010/09/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"this piece by Eric Ries"}]},{"type":"span","value":":"}]},{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"\"The team complied, despite their reservations and fear. And the rest is history: Google Maps was a huge success. This success was aided by the fact that it did just one thing extremely well – its lack of extra features emphasized its differentiation. Shipping sooner accentuated this difference, and it took competitors a long time to catch up.\""}]},{"type":"paragraph","children":[{"type":"span","value":"Joel Gascoigne, the founder of Buffer, "},{"url":"https://open.buffer.com/customer-development/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"conveys a similar experience"}]},{"type":"span","value":":"}]},{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"“After the first paying customer, I took a step back, acknowledged that as a major milestone and decided a slight shift in focus was required. As a developer, it is easy to pile in more features at that point. I knew it was time to focus on marketing and further customer development...This has been a valuable lesson I want to take forward: when the signal is there that the product is good enough, shout about it!”"}]},{"type":"paragraph","children":[{"type":"span","value":"The concept is a component of the "},{"url":"http://theleanstartup.com/principles","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"lean startup methodology"}]},{"type":"span","value":", premised on a \"build-measure-learn feedback loop\"."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"The idea is simple:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Build a minimum viable product (MVP) that solves the problem"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Begin the process of \"validated learning\""}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Adapt your plans \"incrementally, inch by inch, minute by minute\""}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Ben Kaye, in a "},{"url":"https://www.visioncritical.com/customer-engagement-product-marketing/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Vision Critical post"}]},{"type":"span","value":", says this form of customer engagement will \"help prioritize what features to build and will distinguish focused, practical, and actionable ideas\"."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Surveys are great but sometimes they're all lies"}]},{"type":"paragraph","children":[{"type":"span","value":"Surveys can help your business grow, but they can "},{"type":"span","marks":["emphasis"],"value":"also "},{"type":"span","value":"be a "},{"url":"https://www.mtab.com/why-people-lie-on-customer-surveys-and-how-to-minimize-it/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"waste of time. "}]},{"type":"span","value":"We lie, we forget… or, we're just trying to be nice. But there are ways to possibly correct these quirks by adjusting your survey design by incorporating Joshua Lisec, a best-selling ghostwriter and TEDx speaker’s, recommendations for framing questions around the customer journey."}]},{"type":"paragraph","children":[{"type":"span","value":"Here's a summary of Lisec's approach:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Awareness stage"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Before you knew about us, what did you do to obtain the service you're seeking? Was there anything you didn’t like about that solution?"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Consideration stage"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"What was the hardest part about finding the right solution? What frustrated you about the search? When you first started investigating, what were must-haves? Did you notice any red flags?"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Action stage"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Fill in the blank, “I chose your company because ___.”"}]},{"type":"paragraph","children":[{"type":"span","value":"The good news is that, if you’re on a budget, there are services that will enable you to source feedback cheaply."}]},{"type":"paragraph","children":[{"url":"https://thegadgetflow.com/crowdinsight/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Crowd Insight by Gadget Flow "}]},{"type":"span","value":"puts your product in front of buyers for feedback on the product page. Here's a "},{"url":"https://thegadgetflow.com/crowdinsightsample.pdf","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"sample report"}]},{"type":"span","value":"."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Customer-centric marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"Customer engagement doesn't come to a halt once you're in business. Neil Patel, recognized as one of the most influential entrepreneurs and online marketers, confirms that you need a \"customer-centric\" marketing campaign."}]},{"type":"paragraph","children":[{"type":"span","value":"\"Putting your customers’ needs first can help improve relationships with your audience and retain customers. This is because customers like to feel like they’re being given special treatment... 90% of consumers found personalization appealing, while 80% said they’d be more likely to do business with a company that offers personalized approaches.\""}]},{"type":"paragraph","children":[{"type":"span","value":"The idea here is to listen to your customers "},{"type":"span","marks":["strong"],"value":"all the time"},{"type":"span","value":". Thanks to the internet, not only can you listen and learn, but you can help solve customer problems."}]},{"type":"paragraph","children":[{"type":"span","value":"Use tools like "},{"url":"https://mention.com/en/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Mention"}]},{"type":"span","value":" and "},{"url":"https://hootsuite.com/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Hootsuite"}]},{"type":"span","value":" to monitor relevant terms for your industry and brand."}]},{"type":"paragraph","children":[{"type":"span","value":"Customer engagement doesn't have to be complicated or costly, for that matter. It's as simple as an ongoing two-way exchange between you and your customers."}]},{"type":"paragraph","children":[{"type":"span","value":"If you want to measure how your customer engagement stacks up against industry trends, read our recent article on the factors shaping "},{"url":"/articles/customer-relationship-management/best-customer-experience/","type":"link","children":[{"type":"span","marks":["underline"],"value":"customer experience"},{"type":"span","value":"."}]}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"Travel Companies are Successfully Using WhatsApp and Omnichannel to Serve Digital Travelers","description":"Travel companies are using omnichannel marketing as clients browse for destinations on their smartphones, and accessess trip updates via WhatsApp.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633152411-shutterstock1081212776-768x299-1.jpg?auto=format","id":"DatoCmsAsset-25976953"}},"internalName":"Travel Companies are Successfully Using WhatsApp and Omnichannel to Serve Digital Travelers","category":{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633152455-shutterstock1081212776-768x299-1.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633152455-shutterstock1081212776-768x299-1.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633152455-shutterstock1081212776-768x299-1.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633152455-shutterstock1081212776-768x299-1.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgXFRYQDhQQFQ0ZDhcNDhEYHRgdGBYVFhoaHysjGh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDgoOHBANHDscFhw7Oy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAGBQEA/8QAHhAAAgIBBQEAAAAAAAAAAAAAAAEDBhEEBRYzQQL/xAAVAQEBAAAAAAAAAAAAAAAAAAADBP/EABkRAAIDAQAAAAAAAAAAAAAAAAABAgMhEf/aAAwDAQACEQMRAD8Ad8hlawkEbNvkykTx6WYgxakA1pZVXHgkq9h+3pkmcQ6z0IwRLAZVx6f/2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633152455-shutterstock1081212776-768x299-1.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgXFRYQDhQQFQ0ZDhcNDhEYHRgdGBYVFhoaHysjGh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDgoOHBANHDscFhw7Oy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAGBQEA/8QAHhAAAgIBBQEAAAAAAAAAAAAAAAEDBhEEBRYzQQL/xAAVAQEBAAAAAAAAAAAAAAAAAAADBP/EABkRAAIDAQAAAAAAAAAAAAAAAAABAgMhEf/aAAwDAQACEQMRAD8Ad8hlawkEbNvkykTx6WYgxakA1pZVXHgkq9h+3pkmcQ6z0IwRLAZVx6f/2Q=="}},"id":"DatoCmsTemplateArticle-61951975","title":"Travel Companies are Successfully Using WhatsApp and Omnichannel to Serve Digital Travelers","slug":"travel-whatsapp-omnichannel-digital","meta":{"updatedAt":"2022-10-26T23:35:33.625+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Travel companies using Whatsapp for digital marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"Like most sectors, the travel industry has been upended by the digital revolution. Travelers are increasingly browsing for destinations on their smartphones and accessing trip updates via WhatsApp. These trends present an opportunity for companies to create and enhance the omnichannel customer experience across the modern buyer’s journey."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"A 21st-century traveler’s digital journey"}]},{"type":"paragraph","children":[{"type":"span","value":"Gone are the days of travelers visiting, or call, an agency to ask for information regarding an upcoming trip or vacation."}]},{"type":"paragraph","children":[{"type":"span","value":"Now, putting the perfect trip together is a digital affair. Customers have easy access to information, spending time researching price and quality before making their decision."}]},{"type":"paragraph","children":[{"type":"span","value":"Booking.com "},{"url":"https://www.techradar.com/news/how-ai-is-changing-how-we-travel","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"found that 80% of customers"}]},{"type":"span","value":" prefer to browse on their own when planning their trips."}]},{"type":"paragraph","children":[{"type":"span","value":"While this wealth of information can help customers find trips tailored to their preferences, it can add to the anxiety that often comes along with planning a holiday."}]},{"type":"paragraph","children":[{"url":"https://www.thinkwithgoogle.com/consumer-insights/digital-traveler-data/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Research from McKinsey suggests"}]},{"type":"span","value":" that digital travelers feel overwhelmed by being confronted with too many choices."}]},{"type":"paragraph","children":[{"type":"span","value":"“The more options we have, the more anxious and undecided we feel. And that’s exactly what we see playing out in the travel data. For example, the average accommodation purchase journey lasts an incredible 36 days and involves 45 touchpoints across several devices and types of websites,” "},{"url":"https://www.mckinsey.com/industries/travel-transport-and-logistics/our-insights/how-to-serve-todays-digital-traveler.","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"reads the McKinsey analysis"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"Travel companies can help customers make sense of the choices before them. And to do this, brands need to provide relevant content and support for customers at each stage of the buyer’s journey via the platforms their audiences are on."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"WhatsApp and the rise of the mobile web"}]},{"type":"paragraph","children":[{"type":"span","value":"Instant messaging plays a key role in the travel sector’s digital transformation. And, WhatsApp dominates -  "},{"url":"https://www.statista.com/statistics/258749/most-popular-global-mobile-messenger-apps/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"the channel already has 1.5 billion active users"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"Now, consider that mobile bookings are soaring:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"By 2022, over a third of bookings for European online travel agencies will be via mobile, according to "},{"url":"https://www.phocuswright.com/Travel-Research/Research-Updates/2019/Despite-challenges-OTA-bookings-continue-to-climb-in-Europe","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"research from Phocus Wright"}]},{"type":"span","value":"."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"According to Sojern Global Travel Insights figures ("},{"url":"https://www.trekksoft.com/en/blog/65-travel-tourism-statistics-for-2019","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"curated"}]},{"type":"span","value":" by TrekkSoft) in the US, 26% of travel searches in the fourth quarter of 2017 took place on a mobile device."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Travel companies are embracing these trends and are using WhatsApp to reach customers with superior service."}]},{"type":"paragraph","children":[{"type":"span","value":"Businesses use our "},{"url":"/products/whatsapp/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"WhatsApp Business API"}]},{"type":"span","value":" which is available in our omnichannel "},{"url":"/connect/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Connect One API"}]},{"type":"span","value":" to share time-sensitive notifications like flight cancellations, delays, and rescheduling."}]},{"type":"paragraph","children":[{"type":"span","value":"Adrienne Enggist, of Booking.com, "},{"url":"https://www.whatsapp.com/business/customer-stories","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"said "}]},{"type":"span","value":"WhatsApp helped them “communicate with our customers naturally via their preferred channel”."}]},{"type":"paragraph","children":[{"type":"span","value":"Dutch airline KLM offers flight information including booking confirmations, check-in notifications, boarding passes, and flight status updates."}]},{"type":"paragraph","children":[{"type":"span","value":"“This makes information easy to find in a single place, so it is available at the airport, en route or at home,” "},{"url":"https://news.klm.com/klm-launches-family-updates-on-whatsapp/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"reads an update"}]},{"type":"span","value":" on KLM’s website."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Catering for the traveler’s omnichannel journey"}]},{"type":"paragraph","children":[{"type":"span","value":"Along with the mobile web, cross-device journeys are part of the travel shopper’s evolution."}]},{"type":"paragraph","children":[{"type":"span","value":"The McKinsey "},{"url":"https://www.thinkwithgoogle.com/consumer-insights/digital-traveler-data/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"analysis found a 10% increase"}]},{"type":"span","value":" in customer journeys that started on mobile or across different devices."}]},{"type":"paragraph","children":[{"type":"span","value":"“... Travel marketers need to embrace omnichannel shoppers. At its most basic, that means creating fast, intuitive, and seamless experiences across desktop, "},{"url":"https://www.thinkwithgoogle.com/marketing-resources/data-measurement/mobile-page-speed-new-industry-benchmarks/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"mobile pages"}]},{"type":"span","value":", and "},{"url":"https://www.thinkwithgoogle.com/marketing-resources/app-growth-mobile-playbook/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"apps"}]},{"type":"span","value":".”"}]},{"type":"paragraph","children":[{"type":"span","value":"Modern travel companies who craft seamless omnichannel experiences across devices make it simple for travelers to pick up where they left off, reducing the complexity that can come with a cross-device journey."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Create seamless digital experiences for your customers"}]},{"type":"paragraph","children":[{"type":"span","value":"Digital travelers want personalized experiences. The "},{"url":"/products/whatsapp/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"WhatsApp Business API"}]},{"type":"span","value":" is an easy way to communicate with your customers at scale. Using WhatsApp’s reliable REST API, you can create a brand presence on a secure platform your customers already love."}]},{"type":"paragraph","children":[{"type":"span","value":"You’ll get access to our self-service portal and world-class customer support with your integration."}]},{"type":"paragraph","children":[{"url":"/products/whatsapp/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Learn more"}]},{"type":"span","value":" about using WhatsApp to start building these elements into your marketing strategy today."}]}]}}}},{"seo":{"title":"How AI Can Assist with your Business's Cyber-security","description":"Find out how AI can assist with your business's cybersecurity and secure your company's future by staying ahead of cyber criminals.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633152577-cyber-security-768x299.jpg?auto=format","id":"DatoCmsAsset-25976956"}},"internalName":"How AI Can Assist with your Business's Cyber-security","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960551","name":"Product Insights","slug":"product-insights"},{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"},{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633152598-cyber-security-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633152598-cyber-security-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633152598-cyber-security-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633152598-cyber-security-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIExELDRYODg0QDQ0NDRENDRENFxoZGBYVIhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQ0OHBAFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAECBAf/xAAcEAACAgIDAAAAAAAAAAAAAAAAAgQRAzMBIjL/xAAUAQEAAAAAAAAAAAAAAAAAAAAB/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8AyCJfOUJZUpbKEHaE5GsSGs3Ycg3sQl//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633152598-cyber-security-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIExELDRYODg0QDQ0NDRENDRENFxoZGBYVIhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQ0OHBAFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAECBAf/xAAcEAACAgIDAAAAAAAAAAAAAAAAAgQRAzMBIjL/xAAUAQEAAAAAAAAAAAAAAAAAAAAB/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8AyCJfOUJZUpbKEHaE5GsSGs3Ycg3sQl//2Q=="}},"id":"DatoCmsTemplateArticle-61952160","title":"How AI Can Assist with your Business's Cyber-security","slug":"ai-business-cybersecurity","meta":{"updatedAt":"2022-11-15T08:45:14.430+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI and cybersecurity"}]},{"type":"paragraph","children":[{"type":"span","value":"In an age where cyber hacks are targeting small businesses, AI-enabled cybersecurity solutions will give organizations a significant competitive edge."}]},{"type":"paragraph","children":[{"type":"span","value":"By 2021, it’s predicted that cybercrime will cost the world $6 trillion, "},{"url":"https://cybersecurityventures.com/cybercrime-damages-6-trillion-by-2021/","type":"link","children":[{"type":"span","marks":["underline"],"value":"according to"},{"type":"span","value":" new research"}]},{"type":"span","value":"."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"New tech powers sophisticated cyber attacks"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["emphasis"],"value":"Worse still, is that SMEs - perceived as easier targets - are caught in the crosshairs."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"67% of respondents in the "},{"url":"https://www.securitymagazine.com/articles/89586-nearly-70-percent-of-smbs-experience-cyber-attacks","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"2018 State of Cybersecurity in Small and Medium Size Businesses study"}]},{"type":"span","value":" were attacked in the past year"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"According to "},{"url":"https://press.malwarebytes.com/2017/07/27/new-global-research-ransomware-attacks-caused-22-percent-infected-small-medium-sized-organizations-cease-business-operations-immediately/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Malwarebytes"}]},{"type":"span","value":", ransomware attacks forced 22% of small to medium businesses to stop operating immediately"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Now hackers are using "},{"url":"http://www.ejinsight.com/20181228-how-ai-helps-businesses-enhance-information-security/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"AI technology "}]},{"type":"span","value":"to put a new spin on old scams like phishing emails and URLs. Analysis, however, predicts that this is only the beginning."}]},{"type":"paragraph","children":[{"type":"span","value":"Researchers from Darktrace said that criminals could soon use "},{"url":"https://www.zdnet.com/article/this-is-how-artificial-intelligence-will-become-weaponized-in-future-cyberattacks/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"AI to deploy malware"}]},{"type":"span","value":" with the capability to exploit every network vulnerability. If certain vulnerabilities are patched, the AI could ‘decide’ to use a different technique which had success in similar target environments in the past."}]},{"type":"paragraph","children":[{"type":"span","value":"In one example from cloud security firm Cyxtera, it built a "},{"url":"https://www.wired.com/story/ai-machine-learning-cybersecurity/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"machine-learning based phishing attack"}]},{"type":"span","value":" generator, training the system on 100 million effective historical attacks. An average phishing attack could bypass the AI-detection system 0.3 percent of the time, but the new attacker got around the system more than 15 percent of the time."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The rise of AI-powered cybersecurity"}]},{"type":"paragraph","children":[{"type":"span","value":"But, as AI powers new scams, it can help small businesses fight back against cybercriminals."}]},{"type":"paragraph","children":[{"type":"span","value":"The findings of "},{"url":"https://www.ft.com/content/14cd2608-869d-11e8-9199-c2a4754b5a0e","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"an IBM and Ponemon Institute study investigating"}]},{"type":"span","value":" AI and cybersecurity found that about half of the surveyed companies are deploying some kind of security automation; a further 38 percent are set to deploy a system within the next year."}]},{"type":"paragraph","children":[{"type":"span","value":"An "},{"url":"https://www.bcg.com/publications/2018/artificial-intelligence-threat-cybersecurity-solution.aspx","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"article from the Boston Consulting Group"}]},{"type":"span","value":" examined the evolution of AI in cybersecurity, suggesting areas where AI can assist with strengthening cybersecurity measures."}]},{"type":"paragraph","children":[{"type":"span","value":"The development of automated systems can prevent hacks as AI techniques start using machine learning to harden defenses and deploy protection in real-time.  AI-based technologies are also being trained on large datasets, and taught what normal system activity looks like so that it can raise the alarm on suspicious incidents."}]},{"type":"paragraph","children":[{"type":"span","value":"AI cybersecurity firm, Darktrace, uses technology powered by machine learning and AI algorithms to protect the data of half a million students across Texas. The AI cybersecurity solution "},{"url":"https://www.darktrace.com/en/press/2018/217/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"works by learning"}]},{"type":"span","value":" the “pattern of life” for each system user and device, and then detecting known and unknown threats."}]},{"type":"paragraph","children":[{"type":"span","value":"Ventures like INKY, an email protection startup, are coming to the market with AI cybersecurity solutions that use “anomaly detection algorithms” to identify and block phishing attempts and extortion attacks."}]},{"type":"paragraph","children":[{"type":"span","value":"That said, solely relying on AI isn’t an effective cybersecurity solution... for now. Companies find the most success in situations where AI work alongside humans. The Danske Bank uses an "},{"url":"https://hbr.org/2018/07/collaborative-intelligence-humans-and-ai-are-joining-forces","type":"link","children":[{"type":"span","marks":["underline"],"value":"AI-based system"}]},{"type":"span","value":" to improve its fraud detection rate by 50%. The solution sees the machines working closely with human investigators."}]},{"type":"paragraph","children":[{"type":"span","value":"Companies are also encouraged to keep an eye on threats closer to home. Forcepoint uses "},{"url":"http://www.ejinsight.com/20181228-how-ai-helps-businesses-enhance-information-security/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"AI technology"}]},{"type":"span","value":" to detect tone in employee emails and to flag employees with low-performance scores, suggesting this might alert companies to potential breaches. While this might feel like an intrusive approach for your business, it further demonstrates the types of AI tools which small businesses can use to enhance cybersecurity protection, as well as, ultimately, customer satisfaction. Keeping the focus on internal employees, business owners and security teams should educate themselves and employees on good cybersecurity practices."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Stay ahead of cybercriminals to secure your business’s future"}]},{"type":"paragraph","children":[{"type":"span","value":"Companies that invest in AI can protect themselves against sophisticated attacks and reduce operational costs. Many analysts refer to the evolution of AI in cybersecurity and cybercrime as a security arms race. To stay ahead of cybercriminals, you need to stay informed. "},{"url":"/articles/information-security/information-security-cybersecurity-threats/","type":"link","children":[{"type":"span","marks":["underline"],"value":"Our article on the latest"}]},{"type":"span","value":" cybersecurity threats discusses the threat landscape."}]}]}}}},{"seo":{"title":"Reach Customers Across the World: How Unicode Can Power your Global SMS Campaigns","description":"If your business is truly going to go global your going to have to learn about Unicode. Find out how Unicode can power your company’s global marketing efforts.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633152746-unicode-global-sms-768x299-1.jpg?auto=format","id":"DatoCmsAsset-25976960"}},"internalName":"Reach Customers Across the World: How Unicode Can Power your Global SMS Campaigns","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960551","name":"Product Insights","slug":"product-insights"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633152764-unicode-global-sms-768x299-1.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633152764-unicode-global-sms-768x299-1.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633152764-unicode-global-sms-768x299-1.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633152764-unicode-global-sms-768x299-1.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoNDhENDRUNDh0NFg4SFyAaGBYVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0OHDscFhw7Oy8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAEBQYA/8QAHhAAAgEDBQAAAAAAAAAAAAAAAAEDBBMxAhESIVH/xAAUAQEAAAAAAAAAAAAAAAAAAAAE/8QAGxEAAQQDAAAAAAAAAAAAAAAAAQADETECEiL/2gAMAwEAAhEDEQA/AKuSr0bdsFVXFcyBzt8WLk3eyBaZ5tKgQqqCsj04ZhNTt+mCZsja0DICV//Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633152764-unicode-global-sms-768x299-1.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoNDhENDRUNDh0NFg4SFyAaGBYVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0OHDscFhw7Oy8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAEBQYA/8QAHhAAAgEDBQAAAAAAAAAAAAAAAAEDBBMxAhESIVH/xAAUAQEAAAAAAAAAAAAAAAAAAAAE/8QAGxEAAQQDAAAAAAAAAAAAAAAAAQADETECEiL/2gAMAwEAAhEDEQA/AKuSr0bdsFVXFcyBzt8WLk3eyBaZ5tKgQqqCsj04ZhNTt+mCZsja0DICV//Z"}},"id":"DatoCmsTemplateArticle-61952173","title":"If your business is truly going to go global your going to have to learn about Unicode. Find out how Unicode can power your company’s global marketing efforts.","slug":"unicode-global-sms-campaigns","meta":{"updatedAt":"2022-11-15T09:50:51.678+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Tips on global text marketing with Unicode"}]},{"type":"paragraph","children":[{"type":"span","value":"Is your business taking advantage of the opportunities in the border-free digital economy? Global trade has never been easier, and technologies like Unicode and global SMS can drive international sales."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Doing business across borders"}]},{"type":"paragraph","children":[{"type":"span","value":"The internet offers golden opportunities for brands to reach their customers, and language plays an important role in this connected marketplace."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re engaging with global clients, they want you to speak their language."}]},{"type":"paragraph","children":[{"type":"span","value":"A "},{"url":"https://www.linkdex.com/en-us/inked/is-your-global-brand-marketing-in-your-customers-native-language/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"study involving emerging brands in the U.S"}]},{"type":"span","value":" found that although they had a global customer base, the majority of them were only marketing to these countries in English. And that’s just bad for business."}]},{"type":"paragraph","children":[{"type":"span","value":"In 2012, "},{"url":"https://hbr.org/2012/08/speak-to-global-customers-in-t","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Common Sense Advisory surveyed"}]},{"type":"span","value":" over 2000 web consumers in eight countries. More than half of the customers would pay more for a product if businesses conveyed their messaging in their own languages."}]},{"type":"paragraph","children":[{"type":"span","value":"And the world’s fastest-growing markets are in languages very different from English. "},{"url":"https://www.shopify.com/enterprise/global-ecommerce-statistics#5","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Shopify calls China and the Asia Pacific (APAC) region"}]},{"type":"span","value":", the “new growth horizon”.Chinese is the world’s "},{"url":"https://www.statista.com/statistics/246041/e-commerce-revenue-forecast-in-china/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"most spoken language"}]},{"type":"span","value":" - over 1 billion first-language speakers worldwide (including regional groups of Chinese and Mandarin). It also reports the world’s highest e-commerce revenue and is expected to reach over 1 trillion U.S dollars by 2022."}]},{"type":"paragraph","children":[{"type":"span","value":"Conveying effective messaging to customers in these regions must be at the heart of your "},{"url":"/articles/digital-marketing/multilingual-sms-marketing-business/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"multilingual SMS marketing"}]},{"type":"span","value":" campaign strategies."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"The power of Unicode and global SMS"}]},{"type":"paragraph","children":[{"url":"http://unicode.org/standard/standard.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Unicode "}]},{"type":"span","value":"can power your company’s global marketing efforts. When you combine "},{"url":"/articles/technology/unicode-sms-solutions/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Unicode with the reliability of SMS"}]},{"type":"span","value":", customers will receive messages in their language no matter where they are in the world."}]},{"type":"paragraph","children":[{"type":"span","value":"Our "},{"url":"/products/platform/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"SMS platform"}]},{"type":"span","value":" delivers billions of messages across thousands of networks worldwide. Our system will recognize when a message needs to be encoded to ensure the best delivery for your message. And a 98 percent open rate for bulk SMS messages means your customers will open just about every message you send."}]},{"type":"paragraph","children":[{"type":"span","value":"When you send messages through Clickatell Platform, "},{"url":"/faqs/answer/do-you-support-unicode/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"the system will automatically determine the encoding required to deliver your messages"}]},{"type":"span","value":". If characters in your texts are not supported by a mobile network carrier, Clickatell will take care of converting the message to the hexadecimal Unicode format required for delivery. So, there’s no burden on your developer teams - all the encoding is done for you."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"How to run a multilingual marketing campaign"}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re ready to package multilingual marketing campaigns, you need a relevant, well-researched marketing strategy."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Listen to your audience"}]},{"type":"paragraph","children":[{"type":"span","value":"Like all types of marketing, begin with understanding your audience. Make sure your global marketing strategy draws from rich buyer personas so that you can deliver marketing experiences that better relate to your consumers. A deep understanding of your customers will help your brand avoid tone-deaf marketing campaigns that don’t translate well in new markets."}]},{"type":"paragraph","children":[{"type":"span","value":"Even major brands like Mercedes-Benz found themselves at the center of cross-border brand blunders. The car manufacturer "},{"url":"https://gfluence.com/international-brand-blunders-not-enter-new-market/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"entered China under the name Bensi"}]},{"type":"span","value":", which means “rush to die” in Mandarin."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Create omnichannel experiences"}]},{"type":"paragraph","children":[{"type":"span","value":"Finding customers on their favorite channels is central to building meaningful relationships. For instance, while Facebook dominates as the biggest social network in the West, Tencent QQ is popular in China."}]},{"type":"paragraph","children":[{"url":"https://www.semrush.com/blog/the-content-marketers-secrets-to-marketing-in-a-foreign-language/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"SEMRush suggests researching target platforms for new markets"}]},{"type":"span","value":", assessing the options for paid, shared and earned media. The growth in demand for omnichannel experiences means you can create tailored marketing messaging across platforms."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Go beyond borders with global SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"In business, global SMS and Unicode expand your reach. To learn more about the business value of this approach, read our article on the specific "},{"url":"/articles/digital-marketing/multilingual-sms-marketing-business/","type":"link","children":[{"type":"span","marks":["underline"],"value":"benefits of multilingual SMS marketing"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"SMS Marketing in Australia is Vastly Improving Customer Engagement","description":"Clickatell offers some insights into SMS marketing in Australia with examples of SMS campaigns carried out by some leading Australian banks.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633152972-sms-marketing-in-australia-768x299.jpg?auto=format","id":"DatoCmsAsset-25976998"}},"internalName":"SMS Marketing in Australia is Vastly Improving Customer Engagement","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960551","name":"Product Insights","slug":"product-insights"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633152993-sms-marketing-in-australia-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633152993-sms-marketing-in-australia-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633152993-sms-marketing-in-australia-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633152993-sms-marketing-in-australia-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgXFQoLDhUQDhUVDhUVDRUaFxciGBYfFhUaIisjGikoHSEWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscIig7OzsvLy81Oy8vOy87Ozs7LzUvLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAHAAEDBQb/xAAhEAABAgQHAAAAAAAAAAAAAAAAAQQCBQYzAxMhIjJBcf/EABUBAQEAAAAAAAAAAAAAAAAAAAQC/8QAGhEAAQUBAAAAAAAAAAAAAAAAAgADEjFhAf/aAAwDAQACEQMRAD8AydIzOLF2r0oSWbhMnUE9F3IvQmNrSEkOpDAjGlI+epAg5WzLiImOornBlS//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633152993-sms-marketing-in-australia-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgXFQoLDhUQDhUVDhUVDRUaFxciGBYfFhUaIisjGikoHSEWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscIig7OzsvLy81Oy8vOy87Ozs7LzUvLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAHAAEDBQb/xAAhEAABAgQHAAAAAAAAAAAAAAAAAQQCBQYzAxMhIjJBcf/EABUBAQEAAAAAAAAAAAAAAAAAAAQC/8QAGhEAAQUBAAAAAAAAAAAAAAAAAgADEjFhAf/aAAwDAQACEQMRAD8AydIzOLF2r0oSWbhMnUE9F3IvQmNrSEkOpDAjGlI+epAg5WzLiImOornBlS//2Q=="}},"id":"DatoCmsTemplateArticle-61952362","title":"SMS Marketing in Australia is Vastly Improving Customer Engagement","slug":"sms-marketing-in-australia","meta":{"updatedAt":"2022-11-15T09:52:28.537+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS marketing in Australia"}]},{"type":"paragraph","children":[{"type":"span","value":"Tech leaders will be painfully aware of the ever-changing trends influencing the modern marketing environment. In Australia, like in many countries, customers are active on several different platforms, and they expect brands to meet them there. If you’re investigating in cost-effective communication options with broad reach, SMS marketing remains a reliable and relevant platform."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"The state of SMS usage in Australia"}]},{"type":"paragraph","children":[{"type":"span","value":"As a nation, Australians have embraced the mobile evolution with ease. Smartphone penetration now stands at 89 percent, according to "},{"url":"https://www2.deloitte.com/au/mobile-consumer-survey","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Deloitte’s Mobile Consumer Survey"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"Unlike many developed nations though, the majority of Australia’s smartphone users don’t believe they use their devices excessively. Only 39 percent of the survey’s respondents think they’re developing an addiction to their phones."}]},{"type":"paragraph","children":[{"type":"span","value":"Australians are keeping up with the pace of mobile innovation too. Just under 40 percent indicated they would switch to a 5G network as soon as it becomes available."}]},{"type":"paragraph","children":[{"type":"span","value":"But, despite the introduction of new forms of mobile communication, Australians haven’t abandoned SMS at all."}]},{"type":"paragraph","children":[{"type":"span","value":"Data shows that over 80 percent of adult Australians have sent an SMS in the past six months, according to "},{"url":"https://www.theage.com.au/national/victoria/omg-texting-messaging-is-turning-25-20171130-gzw0kc.html","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"figures"}]},{"type":"span","value":" attributed to the Australian Communications and Media Authority (ACMA). That’s compared to "},{"url":"https://www.statista.com/statistics/486485/mobile-messaging-user-reach-australia/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"57 percent of mobile users"}]},{"type":"span","value":" who were accessing messaging apps during that same year."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Two decades later: the staying power of SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"There are a few reasons why SMS remains a compelling addition to any company’s martech stack "},{"url":"/articles/technology/sms-text-messaging-25-years-old-justin-bieber/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"even 25 years after its launch"}]},{"type":"span","value":". In an era where email open rates continue to dwindle, SMS offers an open rate of over 90 percent. That’s why it plays a key role in a solid client engagement strategy."}]},{"type":"paragraph","children":[{"type":"span","value":"And while organizations have a wealth of marketing technologies to choose from, different applications don’t always play nicely together. A tool like our "},{"url":"/products/platform/","type":"link","children":[{"type":"span","marks":["underline"],"value":"SMS Platform"}]},{"type":"span","value":" can be easily integrated into existing applications, CRM systems or websites."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"SMS marketing in Australia"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS marketing in Australia has applications across industries, from client engagement strategies in finance to improving vigilance in healthcare."}]},{"type":"paragraph","children":[{"type":"span","value":"Researchers conducted a "},{"url":"http://www.annfammed.org/content/15/6/507.full","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"study"}]},{"type":"span","value":" at 10 practices in Western Australia. As seasonal influenza vaccinations began, the team studied the impact of SMS reminders on the rate of vaccinations. Children whose parents received an SMS reminder were twice as likely to be vaccinated."}]},{"type":"paragraph","children":[{"type":"span","value":"Because SMS is one of the most secure channels, the financial sector is incorporating SMS into its client engagement strategy."}]},{"type":"paragraph","children":[{"url":"https://bankaust.com.au/support/faqs/internet-banking/SMS-alerts-https:/bankaust.com.au/support/faqs/internet-banking/SMS-alerts-and-requests-faqs/what-are-the-terms-and-conditions-for-SMS-alerts/and-requests-faqs/what-are-the-terms-and-conditions-for-SMS-alerts/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Bank Australia"}]},{"type":"span","value":" offers SMS alerts for a range of triggers:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Deposits into client accounts"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Debit orders"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Account balances which fall below a preset limit"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Clients can also text a special code to the bank for on-demand requests."}]},{"type":"paragraph","children":[{"url":"https://www.business.hsbc.com.au/en-au/ways-to-bank/sms-alerts","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"HSBC"}]},{"type":"span","value":" offers a business text message banking service that comes with a free weekly statement straight to customers' mobile phones. And, the "},{"url":"https://www.commbank.com.au/support.digital-banking.netbank-alerts-and-messages.html","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Commonwealth Bank of Australia"}]},{"type":"span","value":" keeps consumers updated with new products as part of its SMS marketing strategy. Another example is how the "},{"url":"https://www.nab.com.au/personal/banking/nab-internet-banking/nab-alerts","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"National Australia Bank "}]},{"type":"span","value":"fosters client engagement by reminders of credit card payments to their customers."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Using SMS marketing in Australia (or globally for that matter) to maximize client engagement"}]},{"type":"paragraph","children":[{"type":"span","value":"Running a successful SMS campaign works best as part of an omnichannel strategy. Ensuring that your customers have a seamless experience across devices will yield the highest return on your investment."}]},{"type":"paragraph","children":[{"type":"span","value":"In addition, obtaining consent from your customers is crucial. The "},{"url":"https://www.acma.gov.au/theACMA/make-a-complaint-spam-telemarketing-or-fax-marketing","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"ACMA"}]},{"type":"span","value":" takes a hard line against SMS spammers, frequently fining offenders."}]},{"type":"paragraph","children":[{"type":"span","value":"To derive the biggest gains from SMS marketing, focus on creating a personalized and meaningful customer experience. Read our article on "},{"url":"/articles/digital-marketing/conversational-sms-messaging/","type":"link","children":[{"type":"span","marks":["underline"],"value":"conversational SMS "}]},{"type":"span","value":"to find new ways to delight your clients."}]}]}}}},{"seo":{"title":"How to Use SMS Marketing to Sell to your Customers in Real Time","description":"Clickatell shows how you can use real-time SMS marketing to reach your customers with the current instant messaging tools.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633153133-benefits-of-sms-marketing-768x299.jpg?auto=format","id":"DatoCmsAsset-25977000"}},"internalName":"How to Use SMS Marketing to Sell to your Customers in Real Time","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633153148-benefits-of-sms-marketing-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633153148-benefits-of-sms-marketing-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633153148-benefits-of-sms-marketing-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633153148-benefits-of-sms-marketing-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoRCAgLEgoPDhENDQ4QDhIQEQ0YFxYZGBYfFiEdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscGig7NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgECB//EAB4QAAICAQUBAAAAAAAAAAAAAAABAgUEAxMUITES/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwL/xAAbEQAABwEAAAAAAAAAAAAAAAAAAQIEERIhA//aAAwDAQACEQMRAD8A0O6s4cd/LF7EuZacmWsm9kDQ8ZHUqngZumxaC2ddx1I9skWcxkip6nAtTZEj/9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633153148-benefits-of-sms-marketing-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoRCAgLEgoPDhENDQ4QDhIQEQ0YFxYZGBYfFiEdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscGig7NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgECB//EAB4QAAICAQUBAAAAAAAAAAAAAAABAgUEAxMUITES/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwL/xAAbEQAABwEAAAAAAAAAAAAAAAAAAQIEERIhA//aAAwDAQACEQMRAD8A0O6s4cd/LF7EuZacmWsm9kDQ8ZHUqngZumxaC2ddx1I9skWcxkip6nAtTZEj/9k="}},"id":"DatoCmsTemplateArticle-61952406","title":"How to Use SMS Marketing to Sell to your Customers in Real Time","slug":"sms-marketing-sell-real-time","meta":{"updatedAt":"2022-11-15T11:39:43.549+00:00"},"body":{"blocks":[{"id":"62226845","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633153487-34.jpg?auto=format","title":null}},{"id":"62226846","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633153546-sms-messaging-marketing-plan-sml-300x225-1.jpg?auto=format","title":null}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS marketing in real-time"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["emphasis"],"value":"We’ve said it before and we’ll say it again: SMS is not dead. Having been around since 1992, it’s groundbreaking that text has remained a trailblazer since before the words ‘mobile marketing’ even left people’s lips."}]},{"type":"paragraph","children":[{"type":"span","value":"But… somewhere along the line using SMS to market businesses got a bad rap. And even with all the instant messaging tools available to businesses and consumers today, we’re here to remind you that "},{"type":"span","marks":["strong"],"value":"SMS marketing"},{"type":"span","value":" is "},{"type":"span","marks":["emphasis"],"value":"still"},{"type":"span","value":" the best way to reach your customers, both locally and globally."}]},{"type":"paragraph","children":[{"type":"span","value":"You’ll want to keep reading to find out why and how you can use "},{"type":"span","marks":["strong"],"value":"SMS marketing "},{"type":"span","value":"to reach your customers in real time, and the importance of this timely approach."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The power of immediacy  "}]},{"item":"62226845","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"We live in a world of now: when a customer shops around for a product, they can call the business to inquire, email them, send a message via the website chatbot, etc... the options seem endless."}]},{"type":"paragraph","children":[{"type":"span","value":"But, more importantly - they’re immediate."}]},{"type":"paragraph","children":[{"type":"span","value":"Gone are the days of waiting ages for a response on whether a shop stocks the product you’re looking for, or waiting for a call back to book an appointment with your doctor when you should be able to book online - customers "},{"type":"span","marks":["emphasis"],"value":"know"},{"type":"span","value":" what they want and they want it "},{"type":"span","marks":["emphasis"],"value":"now"},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"That’s why using "},{"type":"span","marks":["strong"],"value":"SMS marketing"},{"type":"span","value":" as part of your mobile strategy is a sound approach and has many "},{"type":"span","marks":["strong"],"value":"benefits for your business"},{"type":"span","value":". It’s not even a generational aspect - the world over has mobile phones, and at the very least that which allows for receiving and sending text messages."}]},{"type":"paragraph","children":[{"type":"span","value":"And with a 90% open rate, you can’t go wrong with this simple and effective way to communicate with your customers with no delay."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Thank them (then get their feedback)"}]},{"type":"paragraph","children":[{"type":"span","value":"Think about when a customer purchases something via your website and then waits months before interacting with your site again. This presents an opportunity to keep customers in the sales pipeline when you otherwise would have lost them to the world of e-commerce, a challenge which is perfect for bulk "},{"type":"span","marks":["strong"],"value":"SMS marketing"},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"With a quick SMS"},{"type":"span","marks":["strong"],"value":", "},{"type":"span","value":"you can reach customers immediately. Imagine a customer receiving the following "},{"url":"/press-center/clickatell-and-dontgo-launch-real-time-sms-customer-feedback-service/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"text sent straight to their inbox"}]},{"type":"span","value":":"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"“Hey Heidi, thanks for shopping with us! We appreciate your support, and, to say thanks, here’s a coupon for 30% off your next purchase!”"}]},{"type":"paragraph","children":[{"type":"span","value":"This shows that you care about customer loyalty, and with the free coupon, the customer will remember they have a reason to return to your business."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Use it to further your marketing efforts"}]},{"item":"62226846","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Another way to use good ol’ text to boost your marketing tactics is by using it to inform customers about new products, specials, events, and more. For example:"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"“It’s been a while since we’ve heard from you! We thought we’d share our best-sellers... happy shopping! ‘Til next time :)”"}]},{"type":"paragraph","children":[{"type":"span","value":"Customers love to feel like an effort has been made, and what better way to do so than by sharing your business’ top deals straight to their inbox?"}]},{"type":"paragraph","children":[{"type":"span","value":"Other tactics like email marketing and paid adverts have their place, but when it comes to needing to send an immediate automated message to customers and have them immediately respond or act, "},{"type":"span","marks":["strong"],"value":"SMS marketing"},{"type":"span","value":" "},{"url":"/products/sms","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"saves the day"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"The benefits of SMS marketing for your business "},{"type":"span","value":"are endless - from getting customers to rate your service and share their feedback in real-time, to sending them to your website or your physical business - the world of "},{"type":"span","marks":["strong"],"value":"SMS marketing"},{"type":"span","value":" is your oyster."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"A tool that does it all"}]},{"type":"paragraph","children":[{"type":"span","value":"You’re probably wondering where to begin with using "},{"type":"span","marks":["strong"],"value":"SMS marketing to benefit your business"},{"type":"span","value":", and the answer lies with Clickatell’s "},{"url":"/products/sms-api/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"SMS API integration platform"}]},{"type":"span","value":". This powerful platform can be used to effectively reach your customers all around the world, especially when they’re thinking about or are in the process of making a purchase. Our reliable, scalable "},{"url":"/products/platform","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"SMS platform"}]},{"type":"span","value":" can SMS-enable any application, website or systems, and requires "},{"type":"span","marks":["emphasis"],"value":"zero"},{"type":"span","value":" coding!"}]}]}}}},{"seo":{"title":"How your marketing strategy can ensure successful digital transformation","description":"Clickatell offers some tops on to add automation to your marketing strategy by analyzing your audience, assets, access and attribution.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633153689-automation-marketing-strategy-300x117.jpg?auto=format","id":"DatoCmsAsset-25977034"}},"internalName":"How your marketing strategy can ensure successful digital transformation","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital 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your marketing strategy can ensure successful digital transformation","slug":"marketing-strategy-digital-transformation","meta":{"updatedAt":"2022-11-16T10:13:17.801+00:00"},"body":{"blocks":[{"id":"61953148","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633073232-m.jpg?auto=format","title":null}},{"id":"61953149","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633073266-mm.jpg?auto=format","title":null}},{"id":"61953150","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633073295-mmm.png?auto=format","title":null}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"A guide to successful digital transformation"}]},{"type":"paragraph","children":[{"type":"span","value":"A "},{"url":"https://www.bcg.com/en-gb/d/press/22nov2017-bcg-google-data-driven-marketing-178204","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"recent study"}]},{"type":"span","value":" reported that only 2 percent of advertisers are making the most of data-driven marketing, so there is a very real chance that your business is among the 98 percent whose marketing strategy is missing the boat."}]},{"type":"paragraph","children":[{"type":"span","value":"Once you’ve acknowledged this shortcoming in your marketing strategy, technology can contribute hugely toward ensuring a better understanding of who your customer is, and how to create a customer experience that delivers meaningful engagement with your brand, at every step of that customer’s journey, particularly when you bring out the big guns of marketing automation."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How difficult will it be to add automation to your marketing strategy?"}]},{"item":"61953148","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"If, at this point, you’re concerned that you may need an MBA in order to do this yourself or outsource it to a tech team… stop, breathe and focus."}]},{"type":"paragraph","children":[{"type":"span","value":"We’ve simplified the often overwhelming world of dos and don’ts when it comes to producing an effective marketing strategy to support your digital transformation, by referring to a Think With Google guide of "},{"url":"https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/5-key-steps-digital-transformation-success/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"five fundamental principles"}]},{"type":"span","value":", referred to as the five As – Audience, Assets, Access, Attribution, and Automation."}]},{"type":"paragraph","children":[{"type":"span","value":"Now let’s unpack them and get you well on your way to producing a marketing strategy that takes you from where you are, to where you see your business going, while at the same time creating a digital metamorphosis for your brand and producing positive customer experiences."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Audience"}]},{"type":"paragraph","children":[{"type":"span","value":"First things first. Make sure you’re speaking to the right people. Once you’ve identified them, organize your data sources in such a way that you’re able to understand customer behavior and engage meaningfully. We’ve narrowed this down to three basic steps:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Get a bird’s eye view of all your customer data, both online and offline."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Combine your data into a single tool that allows you to understand your customers’ long-term value."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Set a targeting strategy that allows you to reach your customer at every part of their shopping journey, across various media."}]}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Assets"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s all about the experience. Finding the customer is half the battle won. Delivering a compelling customer experience is how you retain them. Make sure you produce relevant, context-sensitive marketing materials that remove obstacles and friction points in the customer journey. If you do your homework and understand the intention, needs, and behavior of the customer, you can produce marketing materials that directly address these factors."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Access"}]},{"item":"61953149","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Reaching your customers at every point of the shopping journey and enabling them to access as much as possible of your available inventory is of utmost importance. Technology makes it possible to get a snapshot of all your media channels to manage frequency and create transparency across all media spend."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Attribution"}]},{"item":"61953150","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"It’s important to measure the role played by every contact point which your customers have with your brand. With customers choosing to shop across multiple channels, it’s likely that customers will engage with your brand on various devices and across channels, before actually committing to a purchase. It’s therefore critical that your attribution model considers various channels and devices so that you’re effectively able to analyze the journey which your customers take along the way to buying your products or services, and then attribute the relevant weighting to each touch point on the shopping journey."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Automation"}]},{"type":"paragraph","children":[{"type":"span","value":"Marketing automation has moved beyond being a cost-cutting tool. When used correctly, it should simplify operations, while simultaneously improving the customer experience. Don’t be overwhelmed by the huge amounts of data that your digital marketing campaigns will produce. Clever marketing automation means that you can automate keywords, bids, assets, targeting, and attribution."}]},{"type":"paragraph","children":[{"type":"span","value":"Now build your marketing strategy around these principles and take the anxiety out of digital transformation. You’ll soon be creating enriched customer experiences that elevate your brand. If you’re interested in learning more, read our recent article which looks at how "},{"url":"/articles/technology/chatbots-improve-business-automation/","type":"link","children":[{"type":"span","marks":["underline"],"value":"chatbots can help to improve business automation"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"How politicians use bulk SMS marketing to win votes","description":"Clickatell discusses how politicians use bulk SMS marketing for political campaigns to connect on important issues and to stay in touch with supporters.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633444138-bulk-sms-marketing-political-campaigns-300x117.png?auto=format","id":"DatoCmsAsset-26233308"}},"internalName":"How politicians use bulk SMS marketing to win votes","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633444231-bulk-sms-marketing-political-campaigns-300x117.png?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633444231-bulk-sms-marketing-political-campaigns-300x117.png?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633444231-bulk-sms-marketing-political-campaigns-300x117.png?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633444231-bulk-sms-marketing-political-campaigns-300x117.png?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoNCAgLChYNDhgOBQ4NDhkNDQoNFx8ZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0LHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAFAAIG/8QAIhAAAAUDBAMAAAAAAAAAAAAAAAECA0EEBiEFJDFxBxMV/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwEA/8QAGhEAAgMBAQAAAAAAAAAAAAAAAAMBITESAv/aAAwDAQACEQMRAD8Ac8fVbLDCswArx1RCtawcitjmfpVmADdZn9nmQaF1po9yadiqQ5SpzAgLoj2qehAsrvS9n//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633444231-bulk-sms-marketing-political-campaigns-300x117.png?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/png;base64,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"}},"id":"DatoCmsTemplateArticle-61953217","title":"How politicians use bulk SMS marketing to win votes","slug":"politicians-bulk-sms-marketing","meta":{"updatedAt":"2022-10-26T23:33:57.064+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Bulk SMS for election campaign"}]},{"type":"paragraph","children":[{"type":"span","value":"Globally, politicians use SMS marketing tools to win the hearts and minds of voters. It doesn't matter if you're running for the highest office in the land or a local council seat - sending SMS online can reach millions of voters to propel your journey towards public office."}]},{"type":"paragraph","children":[{"type":"span","value":"On 23 August 2008, Barack Obama sent a historical "},{"url":"https://www.flickr.com/photos/adriarichards/2789044267/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" 260-word SMS."}]},{"type":"span","value":" The Obama campaign sent "},{"url":"https://latimesblogs.latimes.com/technology/2008/08/obamas-vp-text.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"2.9 million SMS messages"}]},{"type":"span","value":" announcing Joe Biden as the Vice President pick in the 2008 U.S elections. Back then, using a tool to send SMS online was well ahead of its time."}]},{"type":"paragraph","children":[{"url":"https://latimesblogs.latimes.com/technology/2008/08/obamas-vp-text.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Speaking to the Los Angeles Times"}]},{"type":"span","value":", Nic Covey, the director of insights for Nielsen Mobile, said Obama set himself apart with his SMS marketing campaign: \"Here, Obama branded himself as cutting edge... and further established a list of supporters’ most coveted form of contact: their cellphone numbers.\""}]},{"type":"paragraph","children":[{"type":"span","value":"But, when carried out in the wrong way, the tactic backfires. Earlier this year, the United Australia Party sent "},{"url":"https://www.abc.net.au/news/2019-01-17/clive-palmers-party-uses-unsolicited-political-text-mesage/10720948","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"text messages"}]},{"type":"span","value":" to five million voters with a simple promise:"}]},{"type":"paragraph","children":[{"type":"span","value":"\"When elected, United Australia Party will ban unsolicited political text messages which Labor & Liberal have allowed.\""}]},{"type":"paragraph","children":[{"type":"span","value":"The irony? The UAP's text itself was unsolicited."}]},{"type":"paragraph","children":[{"type":"span","value":"Party head Clive Palmer "},{"url":"https://www.abc.net.au/news/2019-01-14/clive-palmer-says-texts-are-legal-and-will-send-more/10713618","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"defended"}]},{"type":"span","value":" the texts: it was legal under the country's Privacy Act and led to 200 000 people visiting the party's website. But, many voters were unimpressed, taking to "},{"url":"https://twitter.com/SamTomlin539/status/1085429894010396672/photo/1?ref_src=twsrc%255Etfw%257Ctwcamp%255Etweetembed&ref_url=https%253A%252F%252Fwww.abc.net.au%252Fnews%252F2019-01-17%252Fclive-palmers-party-uses-unsolicited-political-text-mesage%252F10720948","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Twitter"}]},{"type":"span","value":" to call out the UAP. Palmer admitted to receiving more than "},{"url":"https://twitter.com/SamTomlin539/status/1085429894010396672/photo/1?ref_src=twsrc%255Etfw%257Ctwcamp%255Etweetembed&ref_url=https%253A%252F%252Fwww.abc.net.au%252Fnews%252F2019-01-17%252Fclive-palmers-party-uses-unsolicited-political-text-mesage%252F10720948","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"3 000 complaints"}]},{"type":"span","value":" but attributed the bulk to automated calls made by a trade union movement."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Using bulk SMS marketing for political campaigns"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS marketing has higher open and engagement rates than email.  We live in a mobile-first world, and political text campaigns reach voters in real-time to drive rally attendance, ramp up campaign donations, and remind supporters to head to the polls."}]},{"type":"paragraph","children":[{"type":"span","value":"Let’s look at a few ways you can get the most out of bulk SMS marketing tools."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Keep supporters informed"}]},{"type":"paragraph","children":[{"type":"span","value":"Ensure supporters stay updated on campaign developments. Share event alerts for rallies, town hall meetings, and any media appearances. Delivering important announcements via text first creates an exclusive connection to your campaign."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Connect on important campaign issues"}]},{"type":"paragraph","children":[{"type":"span","value":"Mobilize your supporters around your big-ticket issues; communicate your stance on issues they care about. Bulk SMS marketing allows you to establish a direct line with voters - instead of social or traditional media, they're hearing your opinion on the things that matter most, and on a personal channel."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Multi-channel campaigns to drive sign-ups"}]},{"type":"paragraph","children":[{"type":"span","value":"Permission isn't only a legal requirement. Voters are inundated with mass political texts they never asked for. Don't pull a Palmer. Unsolicited text messages annoy voters and won't win you support at the polls."}]},{"type":"paragraph","children":[{"type":"span","value":"Adopt a multi-channel approach to gaining subscribers and bring your website and digital channels into your SMS marketing sign-up strategy. Display "},{"url":"/products/sms/short-codes","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"SMS short codes"}]},{"type":"span","value":" on your website and social media platforms. It's a perfect way to get voters to opt-in to your messaging. You can also use short codes to allow supporters to easily donate to your campaigns."}]},{"type":"paragraph","children":[{"type":"span","value":"A smart online SMS marketing strategy also makes the benefit clear for the voter with powerful calls to action.  Do they get access to exclusive updates? Perhaps offer a private meeting with a popular candidate or a front-row seat at a major rally."}]},{"type":"paragraph","children":[{"type":"span","value":"Tech cycles dictate the latest marketing tactics, and while SMS marketing isn’t new and shiny, it’s the most cost-effective, reliable way to engage customers. When you pair it with other platforms, you’re on your way to a winning marketing strategy. "},{"url":"/products/platform","type":"link","children":[{"type":"span","value":"Learn more about how easy it is"}]},{"type":"span","value":" to plan an online SMS campaign using "},{"url":"/products/platform","type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"Here’s why your CRM sucks. 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And how you can define CRM requirements that’ll improve it.","slug":"crm-sucks-define-crm-requirements","meta":{"updatedAt":"2022-11-17T08:54:47.527+00:00"},"body":{"blocks":[{"id":"61953455","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633074414-n.jpg?auto=format","title":null}},{"id":"61953456","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633014635-666.jpg?auto=format","title":null}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Define CRM requirements"}]},{"type":"paragraph","children":[{"type":"span","value":"CRM has evolved significantly since its beginnings as a "},{"url":"https://www.salesforce.com/crm/what-is-crm-infographic/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"collection of handwritten notes and Rolodexes"}]},{"type":"span","value":", and during that evolution, something’s gone awry. Companies wanting to retain, and delight customers must outline shared goals and CRM requirements."}]},{"type":"paragraph","children":[{"type":"span","value":"About one-third of CRM projects fail, according to an "},{"url":"https://www.cio.com/article/2381909/customer-relationship-management/what-to-do-when-your-crm-project-fails.html","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"estimation by CIO."}]},{"type":"span","value":" Kate Legget, Vice President and principal analyst at Forrester, "},{"url":"https://go.forrester.com/blogs/16-02-18-crm_success_requires_focus_on_people_not_only_technology/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"writes:"}]}]},{"type":"paragraph","children":[{"type":"span","value":"“There’s a very large graveyard of failed CRM projects...The cost of poor CRM adoption is twofold: underutilized investment and unmet business objectives.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Despite its problems, "},{"url":"https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=124416","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"CRM has grown into the world’s largest software market"}]},{"type":"span","value":". Effective CRM can increase customer satisfaction and generate more sales.  So, it makes sense to learn about how to define the best CRM requirements so you avoid the most common pitfalls."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Encourage CRM adoption with shared goals"}]},{"item":"61953455","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Thirty-eight percent of executives who worked on failed CRM projects blamed “people issues” for their problems, according to"},{"url":"https://go.forrester.com/blogs/16-02-18-crm_success_requires_focus_on_people_not_only_technology/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" research from Forrester and CustomerThink."}]}]},{"type":"paragraph","children":[{"type":"span","value":"Slow user adoption, a lack of buy-in, little co-operation between marketing and sales, and uncertainty over who “owns” the CRM can all cause your CRM to come crashing down around you."}]},{"type":"paragraph","children":[{"type":"span","value":"A successful CRM deployment gets buy-in from top management and all customer-facing employees. Work with teams to identify pain points in their department's customer engagement cycle to inform your CRM requirements. Once you know what you want to achieve, unite the teams around a common goal: improving customer satisfaction to increase sales."}]},{"type":"paragraph","children":[{"type":"span","value":"Bain & Company recommends "},{"url":"https://www.bain.com/insights/management-tools-customer-relationship-management","type":"link","children":[{"type":"span","value":"ongoing monitoring of the CRM"}]},{"type":"span","value":" solution and its impact. Measure the effect the CRM has on customer profitability and share successes widely to encourage continued use of the platform."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Data-driven CRM strategy"}]},{"type":"paragraph","children":[{"type":"span","value":"Come closer, we’re about to let you in on a CRM secret: it’s only as good as the data you put into it. You probably knew that already, but dodgy data practices and poor collection and analysis are among the most common reasons for CRM failure."}]},{"type":"paragraph","children":[{"type":"span","value":"To gain value from the data, it needs to be analyzed and integrated, and you need to know what you want to accomplish with the insights. Increasing buy-in will also encourage more staff to enter the data."}]},{"type":"paragraph","children":[{"type":"span","value":"A tool like the "},{"url":"/products/platform/","type":"link","children":[{"type":"span","value":"Clickatell SMS Platform "}]},{"type":"span","value":"can be easily integrated into your CRM strategy to fuel your data collection. SMS messages are tracked and stored, feeding into your overall data-driven strategy."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Technological difficulties"}]},{"type":"paragraph","children":[{"type":"span","value":"A rigid focus on the software, instead of what it enables will cause your CRM to falter. Deploying a CRM system successfully means effort must be made to guide the user through the features and benefits."}]},{"type":"paragraph","children":[{"type":"span","value":"While the CRM feature-set gives teams new abilities, you need to keep your CRM requirements simple. Use only what you need to accomplish tangible, quick wins. A campaign to focus on automating repetitive and routine tasks is better than forcing users to engage with complex systems."}]},{"item":"61953456","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Clickatell’s "},{"url":"/products/platform/","type":"link","children":[{"type":"span","value":"SMS Platform"}]},{"type":"span","value":" can be easily integrated into existing CRM systems and built into websites. From here, you can easily automate updates like product tracking alerts, customer loyalty messages, and incentives. This is an example of how customers and employees can benefit immediately from the CRM system."}]},{"type":"paragraph","children":[{"type":"span","value":"The right CRM systems can power your business success. Bring your team together with the shared goals of improving customer loyalty and increasing sales, and choose a platform that’s simple, affordable and aggregates useful data. Clickatell’s "},{"url":"/products/platform/","type":"link","children":[{"type":"span","value":"SMS platform"}]},{"type":"span","value":" meets these CRM requirements. To learn more about how to offer the "},{"url":"/articles/customer-relationship-management/best-customer-experience/","type":"link","children":[{"type":"span","value":"best customer experience in your industry,"}]},{"type":"span","value":" read our article on the industry trends."}]}]}}}},{"seo":{"title":"SMShing: How to protect your business against this rising cybercrime","description":"Find out how to protect your business against SMShing and how you can educate your customers and staff about cybercrime and online security.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633154427-cybercrime-768x299.png?auto=format","id":"DatoCmsAsset-25977057"}},"internalName":"SMShing: How to protect your business against this rising cybercrime","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633154444-cybercrime-768x299.png?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633154444-cybercrime-768x299.png?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633154444-cybercrime-768x299.png?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633154444-cybercrime-768x299.png?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEAoRDiQNDg0NDhUVFgoYFxQZHSIVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Oy8vOzsvLy81Ly8vLzsvLy8vLy81Ly8vLy8vNTUvLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAABBAACBv/EAB0QAAEEAgMAAAAAAAAAAAAAAAEAAgMEESEFEiT/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABsRAAIBBQAAAAAAAAAAAAAAAAABAgMRITFR/9oADAMBAAIRAxEAPwDCvewUzko8ZHE9p2kLR8hVuFJ6naZdAJ02lsfuRRt1lFL3iVFTAZRfT//Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633154444-cybercrime-768x299.png?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/png;base64,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"}},"id":"DatoCmsTemplateArticle-62006876","title":"SMShing: How to protect your business against this rising cybercrime","slug":"smshing-cybercrime","meta":{"updatedAt":"2022-11-21T13:28:11.075+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Mock SMS cybercrime"}]},{"type":"paragraph","children":[{"type":"span","value":"Hackers are exploiting human nature and the popularity of SMS to scam smartphone users, and this type of cybercrime poses dire consequences for your business’s brand - and bottom line."}]},{"type":"paragraph","children":[{"type":"span","value":"In January 2019, the National Student Financial Aid Scheme (NSFAS) revealed criminals were using SMS messages to target students. In a "},{"url":"http://www.nsfas.org.za/content/media-releases/Media%20Release_NSFAS%20to%20stop%20SMS%20communication%20with%20students.pdf","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"statement,"}]},{"type":"span","value":" NSFAS said perpetrators were posing as NSFAS representatives, sending emails and SMS messages asking students to update their account information."}]},{"type":"paragraph","children":[{"type":"span","value":"To combat the crime, the organization would no longer communicate with students via SMS. NSFAS reported a surge in attacks, and this hike mirrors global online security trends."}]},{"type":"paragraph","children":[{"type":"span","value":"With the rise of smartphones, "},{"url":"https://www.digitaltrends.com/computing/smishing-threat-targets-phones-by-text-message/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"fraud analysts warn"}]},{"type":"span","value":" of an increase in SMS phishing - or SMShing. The rate of successful "},{"url":"https://www.lookout.com/news-and-press/press-releases/lookout-advances-mobile-phishing-protection-amidst-growing-enterprise-risk","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"mobile fraud "}]},{"type":"span","value":"- where the victim has clicked on a phishing link - has grown by 85% between 2011 and 2018. Mobile "},{"url":"https://www.information-age.com/fraud-enterprise-mobile-messaging-industry-challenges-growth-123466945/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"messaging fraud"}]},{"type":"span","value":" costs enterprises $2 billion per year, and in some regions about 20% of "},{"url":"http://telecoms.com/opinion/keeping-one-step-ahead-of-sms-fraud/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"SMS traffic is fraud-related."}]}]},{"type":"heading","level":3,"children":[{"type":"span","value":"So, what is SMS phishing and how can you protect your business and your subscribers against this form of cybercrime?"}]},{"type":"paragraph","children":[{"type":"span","value":"First coined by David Rayhawk in a McAfee Avert Labs blog post in 2006, SMS"},{"url":"https://www.cio.com/article/2444862/intrusion/mcafee-warns-of--smishing--attacks.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" phishing "}]},{"type":"span","value":"takes various forms, with one goal: stealing from the recipient."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Here are some of the most common attacks:"}]},{"type":"paragraph","children":[{"type":"span","value":"One type of "},{"url":"https://www.webroot.com/blog/2018/05/01/smishing-sms-phishing-scam-users-via-text-messages/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"SMS phishing "}]},{"type":"span","value":"asks a user to click a trojan link, leading to the installation of mobile malware that infects the user's phone."}]},{"type":"paragraph","children":[{"type":"span","value":"In another, users are asked to update account information and are taken to a login page that looks like it’s the user’s "},{"url":"http://www.antifraudcentre-centreantifraude.ca/fraud-escroquerie/tm-mt-eng.htm","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"bank or a government agency"}]},{"type":"span","value":". These messages will often be urgent, demanding the victim take action "},{"url":"https://www.financialfraudaction.org.uk/consumer/advice/text-message-scams/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"immediately to avoid losing access"}]},{"type":"span","value":". When the login details are entered, the scammer has access to the account or the user’s personal details."}]},{"type":"paragraph","children":[{"type":"span","value":"So, what makes SMS such a popular channel for cybercriminals?"}]},{"type":"paragraph","children":[{"type":"span","value":"There are "},{"url":"https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"2.5 billion smartphone users"}]},{"type":"span","value":", and text is the most used feature. Delivery is guaranteed and open rates exceed "},{"url":"https://www.marketingprofs.com/chirp/2017/33045/email-vs-sms-battle-of-the-heavyweights-infographic","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"email by close to 80%."}]}]},{"type":"paragraph","children":[{"type":"span","value":"These are just some of the features that make it an ideal channel to engage in meaningful communication with subscribers and staff. But one should not be complacent about the possibility of scammers taking advantage of the same channel."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Protecting your business against phishing"}]},{"type":"paragraph","children":[{"type":"span","value":"Make sure you are aware of the latest SMS phishing attempts and share relevant online security updates with customers and staff. Inform subscribers about your SMS policy. For instance, if you’re a financial organization, let your customers know you will never send an SMS requesting their pin codes or sensitive account information."}]},{"type":"paragraph","children":[{"type":"span","value":"Educate staff about cybercrime and online security. In the BYOD (bring your own device) era, staff members access private organizational data from their smartphones, leaving company systems vulnerable to "},{"url":"https://databreachinsurancequote.com/byod-security/byod-data-sharing-business-security-risks-struggles-and-solutions/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"data theft and malware."}]}]},{"type":"paragraph","children":[{"type":"span","value":"Once a hacker has gained access, they can "},{"url":"https://www.networkworld.com/article/2164211/infrastructure-management/how-to-avoid-becoming-a-victim-of-smishing-sms-phishing.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"wreak havoc on corporate networks. "}]},{"type":"span","value":"This can devastate your business. Over 70% of customers would reconsider using a company if they suffered a breach, and 50% would switch companies, according to a "},{"url":"https://www2.deloitte.com/content/dam/Deloitte/uk/Documents/consumer-business/deloitte-uk-consumer-review-nov-2015.pdf","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Deloitte Consumer Review."}]}]},{"type":"paragraph","children":[{"type":"span","value":"All staff should install antivirus software, and there are also programs that will stage mock "},{"url":"https://www.networkworld.com/article/2164211/infrastructure-management/how-to-avoid-becoming-a-victim-of-smishing-sms-phishing.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"SMS phishing scams"}]},{"type":"span","value":". As part of these simulated attacks, users are called and counseled on their behavior if they click on the “malicious” links in the text."}]},{"type":"paragraph","children":[{"type":"span","value":"To learn more about how you can combat cybercrime, read our recent article on how to respond to the "},{"url":"/articles/information-security/information-security-cybersecurity-threats/","type":"link","children":[{"type":"span","value":"skills shortages affecting the cybersecurity industry"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"A decade of WhatsApp: Here's how your business can use it to enable chat commerce and improve customer experience","description":"Find out how you can use our WhatsApp Business Chat API to improve customer experience faster and easier from an authorized, Whatsapp business solution supplier.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633154760-whatsapp-business-chat-commerce-768x299.jpg?auto=format","id":"DatoCmsAsset-25983921"}},"internalName":"A decade of WhatsApp: Here's how your business can use it to enable chat commerce and improve customer experience","category":{"id":"DatoCmsTaxonomyCategory-142960556","name":"Chat Banking","slug":"chat-banking"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960545","name":"WhatsApp","slug":"whatsapp"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633154797-whatsapp-business-chat-commerce-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633154797-whatsapp-business-chat-commerce-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633154797-whatsapp-business-chat-commerce-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633154797-whatsapp-business-chat-commerce-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYVDhgKFQ0ZDhkVFQ4VFx8lGBYfIhgmKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFig7OzsvOy81Ly8vOy87Ozs7LzUvNS8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABgcF/8QAIBAAAQMDBQEAAAAAAAAAAAAAAQACAwYhMQQRFCNBE//EABYBAAMAAAAAAAAAAAAAAAAAAAMFBv/EABwRAAAHAQEAAAAAAAAAAAAAAAABAwQSEyECBf/aAAwDAQACEQMRAD8AV6UbAdc3c+qmPZpzAAHDCkdME88XVIBPzFzhES6OIF6LNG0sC1UUscEx2KFnVUe1CXqdnIUzRojSWD//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633154797-whatsapp-business-chat-commerce-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYVDhgKFQ0ZDhkVFQ4VFx8lGBYfIhgmKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFig7OzsvOy81Ly8vOy87Ozs7LzUvNS8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABgcF/8QAIBAAAQMDBQEAAAAAAAAAAAAAAQACAwYhMQQRFCNBE//EABYBAAMAAAAAAAAAAAAAAAAAAAMFBv/EABwRAAAHAQEAAAAAAAAAAAAAAAABAwQSEyECBf/aAAwDAQACEQMRAD8AV6UbAdc3c+qmPZpzAAHDCkdME88XVIBPzFzhES6OIF6LNG0sC1UUscEx2KFnVUe1CXqdnIUzRojSWD//2Q=="}},"id":"DatoCmsTemplateArticle-62006895","title":"A decade of WhatsApp: Here's how your business can use it to enable chat commerce and improve customer experience","slug":"whatsapp-business-chat-commerce-customer-experience","meta":{"updatedAt":"2022-11-09T13:28:33.643+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Business chat & WhatsApp"}]},{"type":"paragraph","children":[{"type":"span","value":"WhatsApp - the world’s most widely used messaging application - celebrates its tenth anniversary this year. In this decade, it’s getting down to business. Enterprises are using the "},{"url":"/products/whatsapp/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"WhatsApp Business API"}]},{"type":"span","value":" to roll out chat commerce, stay ahead of the competition with chat commerce and "},{"url":"/enterprise-solutions/chat-banking/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"chat banking"}]},{"type":"span","value":", and improve the overall customer experience."}]},{"type":"paragraph","children":[{"type":"span","value":"Companies in sales, food delivery, and finance"},{"url":"https://www.financialexpress.com/industry/technology/digital-marketing-how-companies-are-using-whatsapp-business-to-cut-costs-and-communicate-better/1483521/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" report"}]},{"type":"span","value":" reduced costs and streamlined customer service using the WhatsApp Business API."}]},{"type":"paragraph","children":[{"type":"span","value":"The"},{"url":"/products/whatsapp/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" WhatsApp Business API"}]},{"type":"span","value":" was launched late last year, and here’s why it’s attracted leading medium to large businesses:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Massive global reach at"},{"url":"https://www.statista.com/statistics/258749/most-popular-global-mobile-messenger-apps/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" 1.5 billion users"}]}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"It’s secure, with end-to-end encryption"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Around"},{"url":"http://www.pewresearch.org/fact-tank/2014/02/20/behind-facebooks-whatsapp-purchase-a-global-appetite-for-texting/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" 78% of users"}]},{"type":"span","value":" (outside the USA) regularly send texts"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Mark Zuckerberg has clearly recognized this business opportunity, adding that"},{"url":"https://www.wired.co.uk/article/inside-facebook-messenger","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" messaging"}]},{"type":"span","value":" helps customers “communicate more naturally with businesses”."}]},{"type":"paragraph","children":[{"type":"span","value":"This isn’t a vision of a new world dreamed up by Zuckerberg."}]},{"type":"paragraph","children":[{"type":"span","value":"In China, WeChat gives"},{"url":"https://www.statista.com/statistics/255778/number-of-active-wechat-messenger-accounts/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" 1 billion"}]},{"type":"span","value":" consumers access to"},{"url":"https://www.emarketer.com/Article/WeChat-More-than-Basic-Messaging-App/1014328","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" chat commerce"}]},{"type":"span","value":" features, and the ability to make hotel bookings, pay restaurant bills, book taxis, and to make peer-to-peer payments."}]},{"type":"paragraph","children":[{"type":"span","value":"WhatsApp is the ideal platform to bring this digital retail revolution to the rest of the world. While WeChat dominates in China,"},{"url":"http://www.businessofapps.com/data/whatsapp-statistics/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" WhatsApp has the clout"}]},{"type":"span","value":" when it comes to global penetration and it’s particularly strong in countries like Brazil, Canada, South Africa, and Australia."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"How to boost customer experience with WhatsApp"}]},{"type":"paragraph","children":[{"type":"span","value":"A combination of that global reach and customer-centric features make WhatsApp a natural fit for businesses who are committed to improving customer experience."}]},{"type":"paragraph","children":[{"type":"span","value":"Setting up your business profile is the first step to getting started with the API. This profile includes contact information, along with operating hours and location if you’re a physical store."}]},{"type":"paragraph","children":[{"type":"span","value":"When a user contacts an enterprise, businesses can respond for free within 24 hours. If you can’t answer within 24-hours, WhatsApp suggests directing customers to other channels. Even better, you can integrate"},{"url":"/products/interact/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" chatbots"}]},{"type":"span","value":", thus activating real-time engagement."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Chat banking"}]},{"type":"paragraph","children":[{"type":"span","value":"Hundreds of businesses started"},{"url":"https://techcrunch.com/2018/08/31/100-comapnies-now-testing-whatsapps-business-api/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" onboarding"}]},{"type":"span","value":" WhatsApp’s business API when it was unveiled, with industry giants such as Netflix and Uber among the first to test the service."}]},{"type":"paragraph","children":[{"type":"span","value":"In finance, "},{"url":"/articles/conversational-commerce/long-live-conversational-banking/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Absa partnered with Clickatell"}]},{"type":"span","value":" to strengthen its digital experience. Absa customers can now perform a range of financial transactions via "},{"url":"/enterprise-solutions/chat-banking/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"chat banking"}]},{"type":"span","value":" including:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Check balances"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Purchase electricity and airtime"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Pay existing beneficiaries"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Additionally, UK-fintech firm, WorldRemit, offers"},{"url":"https://www.whatsapp.com/business/customer-stories","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" simpler money transfers"}]},{"type":"span","value":" and provides customers with instant updates on transactions."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Hospitality"}]},{"type":"paragraph","children":[{"type":"span","value":"Booking.com"},{"url":"https://www.whatsapp.com/business/customer-stories","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" uses WhatsApp"}]},{"type":"span","value":" to communicate with customers “naturally via their preferred channel”. “That's why we're exploring how to share booking confirmations and other handy updates with our customers via WhatsApp,“"},{"url":"https://www.whatsapp.com/business/customer-stories","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" said"}]},{"type":"span","value":" Booking.com’s Adrienne Enggist."}]},{"type":"paragraph","children":[{"type":"span","value":"KLM Royal Dutch Airlines"},{"url":"https://news.klm.com/klm-first-airline-with-verified-whatsapp-business-account/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" sends"}]},{"type":"span","value":" flight status updates, check-in notifications, and offers 24/7 support."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Chat commerce"}]},{"type":"paragraph","children":[{"url":"/articles/mobile-payments/clickatell-chat-commerce-africacom/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Chat commerce"}]},{"type":"span","value":", or conversational commerce, enables on-demand, real-time transactions. Online retailer "},{"type":"span","marks":["emphasis"],"value":"Wish.com"},{"type":"span","value":" allows shoppers to keep track of their orders,"},{"url":"https://www.whatsapp.com/business/customer-stories","type":"link","children":[{"type":"span","value":" reporting"}]},{"type":"span","value":" “outstanding results”. Retailers could also send consumers"},{"url":"/products/whatsapp/","type":"link","children":[{"type":"span","value":" alerts"}]},{"type":"span","value":" about products that they’re interested in."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"WhatsApp Business API and omnichannel communication"}]},{"type":"paragraph","children":[{"type":"span","value":"In the era of"},{"url":"/articles/digital-marketing/3-reasons-why-omnichannel-marketing-works-best/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" omnichannel communication"}]},{"type":"span","value":", WhatsApp ties with other communication and customer relationship management tools. For instance, Clickatell integrates the API into our"},{"url":"/products/interact/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" Touch"}]},{"type":"span","value":" solution so you never keep your customers waiting."}]},{"type":"paragraph","children":[{"url":"https://www.ama.org/marketing-news/what-does-the-future-of-customer-experience-look-like/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Customer expectations"}]},{"type":"span","value":" are evolving. Your communication must be personalized, secure, and fast. The WhatsApp Business API meets these requirements, crafting a seamless customer experience."}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell is an authorized WhatsApp Business solution provider. This means verification and approval is managed for you, making the onboarding process faster and easier. You also get business profile management and support so you can build a powerful WhatsApp presence right from the start. If you want to take your customer experience to a new level or enable a chat commerce solution, check out our integration for the"},{"url":"/products/whatsapp/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" WhatsApp Business API."}]}]}]}}}},{"seo":{"title":"Save time & money: IoT cloud tools you can use in your small business today","description":"Clickatell explains how small business can tap into the Internet of Things to cut costs, improve productivity and access better intelligence.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633154877-istock96327189xlarge-768x312-1.jpg?auto=format","id":"DatoCmsAsset-25983924"}},"internalName":"Save time & money: IoT cloud tools you can use in your small business today","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633444819-istock96327189xlarge-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633444819-istock96327189xlarge-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633444819-istock96327189xlarge-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633444819-istock96327189xlarge-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCwoRDhgODRkVDh0OFg4OFx4aGBYTFhUdKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDseIiU7Oy8vLy81NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwAECP/EACEQAAEDAwQDAAAAAAAAAAAAAAEAApEDBAUSFCIyBhET/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgQF/8QAGREAAgMBAAAAAAAAAAAAAAAAAQIAElED/9oADAMBAAIRAxEAPwCkM5jW1ARVbKM8T5JYutWtFQSs7anahyMozwL3fBvIygdm2AeakxyXGasRR9moFEs757tv2MqJe77KKchWf//Z"},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633444819-istock96327189xlarge-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCwoRDhgODRkVDh0OFg4OFx4aGBYTFhUdKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDseIiU7Oy8vLy81NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwAECP/EACEQAAEDAwQDAAAAAAAAAAAAAAEAApEDBAUSFCIyBhET/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgQF/8QAGREAAgMBAAAAAAAAAAAAAAAAAQIAElED/9oADAMBAAIRAxEAPwCkM5jW1ARVbKM8T5JYutWtFQSs7anahyMozwL3fBvIygdm2AeakxyXGasRR9moFEs757tv2MqJe77KKchWf//Z"}},"id":"DatoCmsTemplateArticle-62012689","title":"Save time & money: IoT cloud tools you can use in your small business today","slug":"iot-cloud-toolssmall-business","meta":{"updatedAt":"2022-11-09T13:33:52.604+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"IoT for small businesses"}]},{"type":"paragraph","children":[{"type":"span","value":"Small businesses can tap into the Internet of Things to cut costs, improve productivity and access better intelligence. While over "},{"url":"https://www.bain.com/insights/unlocking-opportunities-in-the-internet-of-things/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"60% of enterprise decision-makers"}]},{"type":"span","value":" are experimenting with the IoT cloud, small businesses stand to gain the most."}]},{"type":"paragraph","children":[{"type":"span","value":"In 2015, only 30% of businesses in a "},{"url":"https://www.prnewswire.com/news-releases/almost-30-percent-of-businesses-deploying-iot-according-to-strategy-analytics-survey-300111154.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"global survey"}]},{"type":"span","value":" had begun limited IoT deployments. In the "},{"url":"https://hbr.org/resources/pdfs/comm/verizon/18980_HBR_Verizon_IoT_Nov_14.pdf","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"2014 Harvard Business Review Analytics Services Report,"}]},{"type":"span","value":" Mark Bartolomeo of Verizon Connected Solutions said:  \"While IoT is definitely not science fiction, it's not something that's available off the shelf.\""}]},{"type":"paragraph","children":[{"type":"span","value":"Fast forward to 2019 and it’s clear: IoT is a technology trend with practical applications for small businesses."}]},{"type":"paragraph","children":[{"type":"span","value":"You’re probably already using an IoT cloud application like Slack, Evernote or Google Docs in your business. But, are you taking advantage of the benefits of IoT technology? In this post, we discuss how small businesses can use IoT cloud technology for their benefit."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Improve productivity with a smart assistant"}]},{"type":"paragraph","children":[{"type":"span","value":"As a small business owner, you’d benefit from some help with organizing your day. Who wouldn't?"}]},{"type":"paragraph","children":[{"type":"span","value":"Applications like Google Assistant, Amazon Alexa, and Siri will take care of basic tasks to improve your productivity."}]},{"type":"paragraph","children":[{"type":"span","value":"Around 15% of small businesses in North America and Europe are using smart assistants to increase efficiency, according to a "},{"url":"https://www.bluestarpro.com/more-businesses-will-soon-be-using-voice-assistants/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Spiceworks survey."}]}]},{"type":"paragraph","children":[{"type":"span","value":"Respondents use the assistants to help with tasks like voice-to-text dictation and managing employees calendars."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Save on security costs"}]},{"type":"paragraph","children":[{"type":"span","value":"Sophisticated security tech will lock your doors, and provide 24-hour surveillance. Affordable innovations, like "},{"url":"https://channels.theinnovationenterprise.com/articles/iot-security-benefits-for-small-businesses","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"motion detection algorithms"}]},{"type":"span","value":" that work with the low-cost computer, Raspberry Pi 2 chip, and Pi camera, expand access to smart security solutions."}]},{"type":"paragraph","children":[{"type":"span","value":"A camera can be mounted anywhere, and the user accesses the feed via a web page from their phone. This system will send alerts if anyone gains access to the property.  Prior to the roll-out of IoT, live streaming security surveillance would have been out of reach for most small business owners but IoT levels the playing field."}]},{"type":"paragraph","children":[{"type":"span","value":"The days of stolen or lost keys are long gone too. Provide employees with digital keys and grant visitors temporary "},{"url":"https://smallbiztrends.com/2016/05/smart-locks.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"access using pin codes. "}]},{"type":"span","value":"Smart locks like "},{"url":"https://candyhouse.co/","type":"link","children":[{"type":"span","value":"Sesame"}]},{"type":"span","value":" put a creative spin on the concept, allowing you to open the door with a special knock on your phone."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Reduce energy bills"}]},{"type":"paragraph","children":[{"type":"span","value":"Did you know that HVAC (heating, ventilation, and air conditioning) and lighting make up "},{"url":"http://greenlightiot.com/2017/04/smart-buildings-roi/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"59% of commercial energy use"}]},{"type":"span","value":"? Installing sensors to control HVAC and lighting can cut costs by as much as 40%, according to a "},{"url":"https://greenlightiot.com/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"study conducted by Texas Instruments."}]}]},{"type":"paragraph","children":[{"type":"span","value":"This type of technology is becoming more accessible for small businesses, with the "},{"url":"https://www.iofficecorp.com/blog/cost-of-iot-sensors","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"cost of sensors"}]},{"type":"span","value":" falling from $1.30 in 2004 to $0.38 cents by 2020."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Small business security & the IoT"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s understandable that you want to take advantage of the promises of IoT technology, but there are security concerns. Security and integration are among the biggest barriers to IoT, according to "},{"url":"https://www.bain.com/insights/unlocking-opportunities-in-the-internet-of-things/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Bain & Company."}]}]},{"type":"paragraph","children":[{"type":"span","value":"Alarmingly, almost 50% of businesses can’t detect if their "},{"url":"https://business.financialpost.com/pmn/press-releases-pmn/business-wire-news-releases-pmn/almost-half-of-companies-still-cant-detect-iot-device-breaches-reveals-gemalto-study","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"IoT cloud has been hacked."}]},{"type":"span","value":" Small businesses are likely more vigilant. According to research from IT security company Pwnie Express, 41% of IT security professionals at large firms didn’t know what types of "},{"url":"https://internetofbusiness.com/small-business-iot-security-enterprises/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"hacks had affected their IoT cloud, "}]},{"type":"span","value":"compared to 25% at smaller businesses. There’s an IoT solution for security too. Companies like "},{"url":"https://www.particle.io/","type":"link","children":[{"type":"span","value":"Particle"}]},{"type":"span","value":" provide a platform for businesses to connect to the IoT securely."}]},{"type":"paragraph","children":[{"type":"span","value":"Keeping up with the pace of IoT cloud technology will ensure you don’t get left behind. Discover more about the latest "},{"url":"/articles/technology/tech-trends-cloud-mobile-technology/","type":"link","children":[{"type":"span","value":"trends in cloud and mobile"}]},{"type":"span","value":" technology to find out how your business can reap the benefits."}]}]}}}},{"seo":{"title":"The marketing automation trends your small business must work with this year","description":"Catch up with recent trends in marketing automation including data-driven insights, segmentation and creating a personalized customer experience.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633155358-marketing-automation-768x299.jpg?auto=format","id":"DatoCmsAsset-25983969"}},"internalName":"The marketing automation trends your small business must work with this year","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960544","name":"Contact Centers","slug":"contact-centers"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633155396-marketing-automation-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633155396-marketing-automation-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633155396-marketing-automation-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633155396-marketing-automation-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhARCAgLChYNDhIQDg4NFhENDQ0YFx8eGBYVFhUaHysjGh0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQADBv/EABwQAAICAgMAAAAAAAAAAAAAAAAEAQIRMgMhQf/EABUBAQEAAAAAAAAAAAAAAAAAAAID/8QAGREAAgMBAAAAAAAAAAAAAAAAAAECEVEx/9oADAMBAAIRAxEAPwDfy7XPUgbTmbA9diljYUUsBctGKrNfZIL+EgWlfCly0//Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633155396-marketing-automation-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhARCAgLChYNDhIQDg4NFhENDQ0YFx8eGBYVFhUaHysjGh0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQADBv/EABwQAAICAgMAAAAAAAAAAAAAAAAEAQIRMgMhQf/EABUBAQEAAAAAAAAAAAAAAAAAAAID/8QAGREAAgMBAAAAAAAAAAAAAAAAAAECEVEx/9oADAMBAAIRAxEAPwDfy7XPUgbTmbA9diljYUUsBctGKrNfZIL+EgWlfCly0//Z"}},"id":"DatoCmsTemplateArticle-62012840","title":"The marketing automation trends your small business must work with this year","slug":"marketing-automation-trends-small-business","meta":{"updatedAt":"2022-11-21T13:16:10.365+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Marketing automation for small business"}]},{"type":"paragraph","children":[{"type":"span","value":"The rise of marketing automation doesn’t pit marketer against machines. Marketing automation trends hold the promise of giving marketers the power to craft relevant customer experiences."}]},{"type":"paragraph","children":[{"type":"span","value":"You might be using automation for your email marketing campaigns, or for lead scoring, but you may be missing the opportunity to tailor timely and personalized campaigns to your customers."}]},{"type":"paragraph","children":[{"type":"span","value":"Marketing automation doesn’t only improve productivity, it lets you connect with clients at the right time, with the right message, and on the right channel."}]},{"type":"paragraph","children":[{"type":"span","value":"So, let’s delve into the business benefits of the latest marketing automation trends."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Beyond the hype: Data-driven insights"}]},{"type":"paragraph","children":[{"type":"span","value":"Data is in danger of becoming one of those overused buzzwords, according to a report from "},{"url":"https://www.marketingprofs.com/charts/2017/33028/are-these-five-marketing-buzzwords-and-concepts-overhyped","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Result Clicks."}]},{"type":"span","value":" This may also be why getting to grips with all the data is the leading barrier to marketing automation, as cited by "},{"url":"https://komarketing.com/industry-news/survey-marketers-still-struggle-with-marketing-automation-challenges-3725/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"marketers in an Ascend2 survey"}]},{"type":"span","value":", and it’s easy to see why."}]},{"type":"paragraph","children":[{"type":"span","value":"The average number of data sources for marketers has increased by 20% over the past two years, and the medium number increased from 12 last year to 15 in 2019, "},{"url":"https://www.salesforce.com/blog/2019/01/marketing-statistics-to-know.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"according to Salesforce."}]}]},{"type":"paragraph","children":[{"type":"span","value":"Successful marketers can grab tangible insights from the swirl of data, and it’s not impossible: "},{"url":"https://www.salesforce.com/blog/2019/01/marketing-statistics-to-know.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"47% of marketers"}]},{"type":"span","value":" told Salesforce that they have a unified view of their data. And it pays off."}]},{"type":"paragraph","children":[{"type":"span","value":"High-performing marketers are "},{"url":"https://www.salesforce.com/blog/2019/01/marketing-statistics-to-know.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"7 times"}]},{"type":"span","value":" more likely to be satisfied with how they use the data to create more relevant experiences than under-performers are."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Segmentation drives marketing success"}]},{"type":"paragraph","children":[{"type":"span","value":"Like data, segmentation sits at the foundation of a solid small business marketing strategy, and it’s a marketing automation trend that will help craft relevant experiences. When you segment your database, you group customers according to different characteristics."}]},{"type":"paragraph","children":[{"type":"span","value":"Mailchimp found that "},{"url":"https://mailchimp.com/resources/effects-of-list-segmentation-on-email-marketing-stats/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"segmented email marketing campaigns "}]},{"type":"span","value":"had 14.31% higher open rates and 100.95% more clicks than non-segmented campaigns."}]},{"type":"paragraph","children":[{"type":"span","value":"The first thing to do when you get started with segmentation is to develop buyer personas - fictional representations of your ideal customers. Your buyer personas will detail your customer’s desires, needs and motivations and how they engage with your brand."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re new to buyer personas, check out HubSpot’s "},{"url":"https://blog.hubspot.com/marketing/buyer-persona-research","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"buyer persona guide,"}]},{"type":"span","value":" where you can download free buyer persona templates. With segmentation, you can apply a key business concept, the "},{"url":"https://en.wikipedia.org/wiki/Pareto_principle","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Pareto principle."}]}]},{"type":"paragraph","children":[{"type":"span","value":"Marketo "},{"url":"https://www.marketo.com/articles/can-big-data-lead-to-big-love-marketing-automation-and-your-customers/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"explains "}]},{"type":"span","value":"how the two connect:"}]},{"type":"paragraph","children":[{"type":"span","value":"“The Pareto Principle, when applied to business, states that 80% of your sales will come from only 20% of your customers … An organized marketing automation system can help you learn who your best customers are. Having segmented lists helps you get the right message to the right people — saving you time and effort.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Actions you can monitor to understand your customers:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Email opens"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Conversions"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Frequency of engagement"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Most digital marketers already use segmentation for email marketing, but you reap the benefits when you apply it holistically to personalized campaigns."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Creating a personalized customer experience"}]},{"type":"paragraph","children":[{"type":"span","value":"Personalization and segmentation are not one and the same."}]},{"type":"paragraph","children":[{"type":"span","value":"Jason Grunberg "},{"url":"https://www.sailthru.com/marketing-blog/personalization-vs-segmentation-real-difference-matters/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"writes in Sailthru:"}]}]},{"type":"paragraph","children":[{"type":"span","value":"“Segmentation is grouping customers together according to identifiable characteristics. Often, these are demographic characteristics such as age, geography, or gender."}]},{"type":"paragraph","children":[{"type":"span","value":"“Personalization is the optimizing of experiences and messages to individuals themselves–not the group they belong to.”"}]},{"type":"paragraph","children":[{"type":"span","value":"In 2018, 28% of marketers said that they were most focused on personalizing the customer experience, according to "},{"url":"https://komarketing.com/industry-news/personalizing-the-customer-experience-is-a-marketing-focus-for-2018/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Widen’s Connectivity Report"}]},{"type":"span","value":", and over "},{"url":"https://martechtoday.com/new-era-personalization-hyper-connected-customer-experience-209529","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"80% of customers "}]},{"type":"span","value":"want brands to know and understand them better."}]},{"type":"paragraph","children":[{"type":"span","value":"Marketers who get it right will leave the competition behind: 86% of marketers credit personalization with a boost in lead generation, and 84% say personalization improves customer acquisition,"},{"url":"https://www.salesforce.com/blog/2019/01/marketing-statistics-to-know.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" reports Salesforce."}]}]},{"type":"paragraph","children":[{"type":"span","value":"When you combine personalization with omni-channel marketing, you’re truly harnessing the power of marketing automation."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"The future of online marketing automation is here: Welcome to omni-channel marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"Imagine this scenario:"}]},{"type":"paragraph","children":[{"type":"span","value":"You arrive at a retailer and try on a few items. You’re not sure about the outfit but a “memory mirror” lets you record a 360-degree video of yourself, which you can save in the retailer’s mobile app and review later."}]},{"type":"paragraph","children":[{"type":"span","value":"That evening you’re surfing the web for a pair of shoes to go with that outfit. You see an image online and upload it to the retailer’s mobile app. It’s run against image recognition software, and if they have something similar you can purchase it online immediately."}]},{"type":"paragraph","children":[{"type":"span","value":"This is a glance at Neiman Marcus’s "},{"url":"https://www.shopify.com/enterprise/10-examples-of-outstanding-omnichannel-brands","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"award-winning omni-channel campaign"}]},{"type":"span","value":", and they’re part of a growing number of businesses that realize they need to combine the physical and online spaces. More than 80% of businesses see the business value in omni-channel,"},{"url":"https://www.research-live.com/article/news/retailers-struggling-to-master-omnichannel/id/5031952","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" reports Brightpearl."}]}]},{"type":"paragraph","children":[{"type":"span","value":"They’re giving customers what they want. In retail, companies with omni-channel engagement strategies retained "},{"url":"https://www.invespcro.com/blog/state-of-omnichannel-shopping/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"89% of their customers"}]},{"type":"span","value":", compared to 33% customer retention for companies with weak omni-channel engagement."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Chatbots: A firm customer favorite"}]},{"type":"paragraph","children":[{"type":"span","value":"Automated chat solutions are industry veterans. Chatbots give small businesses the power of artificial intelligence to quickly assess customer needs."}]},{"type":"paragraph","children":[{"type":"span","value":"Additionally, customers love the convenience they provide, and according to a study from SurveyMonkey Audience, "},{"url":"https://blog.drift.com/wp-content/uploads/2018/01/2018-state-of-chatbots-report.pdf","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"conducted by Drift, Salesforce and myclever"}]},{"type":"span","value":":"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"64% of respondents said 24-hour service is an important chatbot benefit"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Getting an instant response ranked as the second most popular benefit"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Respondents also liked getting answers to simple questions and easy communications as wins for team chatbot"}]}]}]},{"type":"paragraph","children":[{"url":"/products/interact/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" is an affordable and easy way to integrate chatbots into your customer relationship strategy within minutes. Customers can reach you via any instant messaging or social media app, and what’s best is there’s no coding needed."}]},{"type":"paragraph","children":[{"type":"span","value":"The world of marketing is always changing. (Think about this: "},{"url":"https://lifehacker.com/how-to-get-alexa-to-read-your-emails-and-tell-you-if-t-1830993561","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Alexa can already read emails"}]},{"type":"span","value":", so you’ll have to test your email marketing campaigns out on a voice assistant). Marketing automation gives small businesses access to unique insights to create rich campaigns that will delight customers. If you’re ready to get ahead of the competition, head over to Clickatell to learn more about the "},{"url":"/articles/digital-marketing/advantages-of-artificial-intelligence-marketing-strategy/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"advantages of using artificial intelligence in your marketing strategy."}]}]}]}}}},{"seo":{"title":"What do AI-driven customer service and B2B commerce mean for financial services?","description":"How AI-driven customer service and B2B commerce make perfect pairings for financial services and why the world of finance is 100 percent compatible with AI.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633155648-b2b-commerce-ai-768x299.jpg?auto=format","id":"DatoCmsAsset-25983983"}},"internalName":"What do AI-driven customer service and B2B commerce mean for financial services?","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960556","name":"Chat Banking","slug":"chat-banking"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633155687-b2b-commerce-ai-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633155687-b2b-commerce-ai-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633155687-b2b-commerce-ai-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633155687-b2b-commerce-ai-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoLDhQNGBcVDhgVIh0dFxUZGCIYFhUmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgkNEAsRFi8dIh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABgcF/8QAIBAAAQIFBQAAAAAAAAAAAAAAAQAEAgYHFCEDBRESMf/EABUBAQEAAAAAAAAAAAAAAAAAAAEA/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8ArcO4aUWj3BykqdJoDNsthsTbFTapRNsUE6yVNML1pxgoSVTQm29QpP/Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633155687-b2b-commerce-ai-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoLDhQNGBcVDhgVIh0dFxUZGCIYFhUmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgkNEAsRFi8dIh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABgcF/8QAIBAAAQIFBQAAAAAAAAAAAAAAAQAEAgYHFCEDBRESMf/EABUBAQEAAAAAAAAAAAAAAAAAAAEA/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8ArcO4aUWj3BykqdJoDNsthsTbFTapRNsUE6yVNML1pxgoSVTQm29QpP/Z"}},"id":"DatoCmsTemplateArticle-62012931","title":"What do AI-driven customer service and B2B commerce mean for financial services?","slug":"ai-customer-service-b2b-commerce","meta":{"updatedAt":"2022-11-09T12:54:55.103+00:00"},"body":{"blocks":[{"id":"62012928","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633084671-v.jpg?auto=format","title":null}},{"id":"62012929","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633084743-vv.jpg?auto=format","title":null}},{"id":"62012930","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633074414-n.jpg?auto=format","title":null}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI customer service for B2B financial services"}]},{"type":"paragraph","children":[{"type":"span","value":"When you stop and think about it, it just makes sense. Obviously, AI-driven customer service and B2B commerce would be perfect pairings for financial services. Whether we’re talking about a financial advisory firm or a banking institution, there’s little doubt that companies within the financial services sector can make use of artificial intelligence. "}]},{"item":"62012928","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"After all, customer service is how companies in these sectors can differentiate themselves from their competitors. Customers are demanding more than ever before from their financial service providers. Previously, customers had chosen their provider based on price, trust, and importantly, brand reputation. This is increasingly no longer the case. Customers expect to be provided with an excellent customer experience at every turn. And, in an effort to keep up and provide the best possible experience to customers, businesses are (not surprisingly) turning to AI."}]},{"type":"paragraph","children":[{"type":"span","value":"This is especially true when these companies offer B2B commerce products. But what does this really mean for these financial services companies? Let’s unpack this a little."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is artificial intelligence?"}]},{"type":"paragraph","children":[{"type":"span","value":"AI software performs a number of different functions. These are often functions which human workers can perform, although they might not be able to complete these tasks as accurately or speedily. Consider, for instance, a large amount of data about a potential investor. The AI could gather this information, everything including bank statements, investment portfolio, and social media presence. A complete picture of this investor's financial life could be built by the AI using this data. It’s at this point that a financial advisor could step into the picture, using this information gathered by the AI software, to make recommendations. In the end, AI technology can ensure that each potential investor receives personalized product recommendations. This is excellent for customer service as each client will feel understood and well-serviced when their queries are answered quickly and accurately. "}]},{"item":"62012929","type":"block"},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Uses for AI in B2B commerce?"}]},{"type":"paragraph","children":[{"type":"span","value":"AI systems are already being used in business to consumer (B2C) relationships on a regular basis, possibly without you even noticing. Consider the adverts which line the websites you visit, the product recommendations offered by Amazon, and even the suggestions of what to watch next by Netflix. Those are all examples of AI in action. Take those examples a step further and you’ll see B2B commerce and B2B communication."}]},{"item":"62012930","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"AI begins to really show its value in B2B commerce when the time comes to reordering products. Consider that B2B commerce purchases are far more complicated than B2C. More people are involved in the decision-making process. Purchases are more complicated and naturally need to be more personalized. B2B communication needs to be more nuanced to ensure that needs are met. In the case of financial services, consider an employer purchasing group products for employees, like income cover or insurance covering unemployment. B2B communication between these two parties would have to be excellent to ensure all of these employees are given the correct products which are appropriate for their needs."}]},{"type":"paragraph","children":[{"type":"span","value":"As you can see, the world of finance is 100 percent compatible with AI. But there still remains a niggling fear that AI means that specialized roles, particularly financial advisors, will be replaced by machines. If you’ve wondered about that or have had to explain to someone that a robot isn’t going to be stealing jobs, read our recent article on the topic. It discusses why "},{"url":"/articles/technology/financial-advisors-chatbots-ai/","type":"link","children":[{"type":"span","value":"financial advisors shouldn’t feel threatened by AI"}]},{"type":"span","value":" and, in fact, should embrace it."}]},{"type":"paragraph","children":[{"type":"span","value":"After all, these systems are not replacing staff members. They're performing tasks and services that their human colleagues either aren’t able to do, or to perform the menial duties which prevent them from getting to more valuable, profitable tasks. And when staff members are able to focus on those tasks, that just makes sense."}]}]}}}},{"seo":{"title":"The future of bulk SMS for South African businesses","description":"Despite the growth of Whatsapp in South Africa, bulk SMS is the most reliable form of communication. Click here to find out why.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633156373-bulk-sms-south-africa-768x299.jpg?auto=format","id":"DatoCmsAsset-25984001"}},"internalName":"The future of bulk SMS for South African businesses","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633156393-bulk-sms-south-africa-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633156393-bulk-sms-south-africa-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633156393-bulk-sms-south-africa-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633156393-bulk-sms-south-africa-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEgoLDhgWFQ0NDhYVDhUNFx8eGBYfFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4OHDsdFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABgcE/8QAHxAAAQMEAwEAAAAAAAAAAAAAAQACBAMFITESExUR/8QAFgEBAQEAAAAAAAAAAAAAAAAAAQIA/8QAGBEAAgMAAAAAAAAAAAAAAAAAAAECERL/2gAMAwEAAhEDEQA/AKvIn02tOUtSbzQEz5yG1onE9bkizSfQ2dq8oITdFQgXGk+mCChLdpJ6W5QtlA5uz//Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633156393-bulk-sms-south-africa-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEgoLDhgWFQ0NDhYVDhUNFx8eGBYfFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4OHDsdFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABgcE/8QAHxAAAQMEAwEAAAAAAAAAAAAAAQACBAMFITESExUR/8QAFgEBAQEAAAAAAAAAAAAAAAAAAQIA/8QAGBEAAgMAAAAAAAAAAAAAAAAAAAECERL/2gAMAwEAAhEDEQA/AKvIn02tOUtSbzQEz5yG1onE9bkizSfQ2dq8oITdFQgXGk+mCChLdpJ6W5QtlA5uz//Z"}},"id":"DatoCmsTemplateArticle-62046740","title":"The future of bulk SMS for South African businesses","slug":"bulk-sms-south-african-businesses","meta":{"updatedAt":"2022-11-14T12:58:05.926+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Bulk SMS in South Africa"}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re using bulk SMS to reach your South African customers, you’d know the way in which mobile users communicate is changing rapidly. The pace of the mobile revolution in South Africa is undeniable. More than 50% of people now own smartphones, according to the "},{"url":"http://www.pewglobal.org/2018/10/09/majorities-in-sub-saharan-africa-own-mobile-phones-but-smartphone-adoption-is-modest/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Pew Research Center"}]},{"type":"span","marks":["underline"],"value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"That said, there’s another side to the numbers: 40% of South Africans still "},{"url":"http://www.pewglobal.org/2018/10/09/majorities-in-sub-saharan-africa-own-mobile-phones-but-smartphone-adoption-is-modest/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"use a feature phone"}]},{"type":"span","value":". In rural South Africa, where there is"},{"url":"/articles/technology/sms-technology-trends-reach-rural-underserved-communities/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" limited signal,"}]},{"type":"span","value":" you can be sure your SMS messages will be received. Additionally, it doesn’t cost your customer a cent to receive your message."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The case for bulk SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"The Wireless Applications Service Providers Association of South Africa (WASPA) agree. "},{"url":"https://mybroadband.co.za/news/technology/271233-sms-advertising-is-still-going-strong-in-south-africa.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Speaking to MyBroadBand,"}]},{"type":"span","value":" WASPA chair James McNab said: “SMS direct marketing hasn’t decreased in any other market where people have moved to over-the-top services for messaging.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Bulk SMS is the most reliable form of communication, and lets you set up marketing campaigns quickly and simply, without any technical expertise. But that doesn’t make it any less valuable."}]},{"type":"paragraph","children":[{"type":"span","value":"SMS messages are opened faster and more often than email. Our "},{"url":"/products/platform/","type":"link","children":[{"type":"span","marks":["underline"],"value":"SMS Platform"}]},{"type":"span","value":" gives you the ability to SMS-enable any application, website or system to send bulk SMS messages quickly and easily.  Bulk SMS remains one of the most cost-effective marketing solutions. Clickatell’s "},{"url":"/pricing-and-coverage/message-pricing/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"bulk SMS pricing estimator"}]},{"type":"span","value":" will give you a good indication of the cost of each SMS."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Using community SMS to connect to all South Africans"}]},{"type":"paragraph","children":[{"type":"span","value":"You may be aware of the rise in instant messaging, too. While 63% of mobile users report still using text, 82% prefer communicating via instant messaging, according to a "},{"url":"https://www2.deloitte.com/content/dam/Deloitte/za/Documents/technology-media-telecommunications/ZA-Deloitte-South-Africa-Mobile-Consumer-Survey-2017-Mobile_090718.pdf","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Deloitte report."}]}]},{"type":"paragraph","children":[{"type":"span","value":"One of the key reasons? Cost. At "},{"url":"https://mybroadband.co.za/news/cellular/283597-whatsapp-vs-sms-pricing-in-south-africa.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"50 cents per SMS"}]},{"type":"span","value":" on most networks, instant messaging tools like WhatsApp are "},{"url":"https://mybroadband.co.za/news/cellular/283597-whatsapp-vs-sms-pricing-in-south-africa.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"cheaper"}]},{"type":"span","value":". There’s an important proviso, though. Services like WhatsApp use data, and these costs are "},{"url":"https://qz.com/africa/1304520/data-costs-south-africans-in-cape-town-and-johannesburg-pay-more-for-internet-usage-than-new-yorkers/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"highly contested "}]},{"type":"span","value":"in South Africa."}]},{"type":"paragraph","children":[{"type":"span","value":"This means that many people - due to location and fund -  may struggle to maintain connectivity. The solution? SMS. SMS lets you "},{"url":"/articles/technology/sms-technology-trends-reach-rural-underserved-communities/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"connect with customers"}]},{"type":"span","value":" in rural areas, small towns, and villages, across the country. Bulk SMS is the best way to reach many South African customers because, in addition to the solid feature phone penetration, delivery is guaranteed - no matter the location - at no cost to your customer."}]},{"type":"paragraph","children":[{"type":"span","value":"On top of this,"},{"url":"http://www.pewglobal.org/2015/04/15/cell-phones-in-africa-communication-lifeline/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":" text messaging "}]},{"type":"span","value":"remains the most common use of cellphones across Africa. "},{"url":"http://www.pewglobal.org/2015/04/15/cell-phones-in-africa-communication-lifeline/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Research "}]},{"type":"span","value":"from the Pew Research Center found 80% of cellphone owners use the device to send text messages."}]},{"type":"paragraph","children":[{"type":"span","value":"SMS also doesn’t require the installation of any apps. You’re certain that your customer’s device can receive your message."}]},{"type":"paragraph","children":[{"type":"span","value":"So, bulk SMS is a cost-effective, affordable tactic that lets you reach your customers at the right time. That’s why bulk SMS continues to deliver meaningful customer engagement."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"SMS and the future of the mobile phone revolution in South Africa"}]},{"type":"paragraph","children":[{"type":"span","value":"While bulk SMS is here to stay, it helps to be aware of the developments shaping how your consumers want to be reached. If you’re interested in learning about the trends influencing how consumers communicate in Africa, read our article on the "},{"url":"/articles/technology/the-spectacular-mobile-phone-revolution-in-africa/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"mobile phone revolution"}]},{"type":"span","value":" on the continent. You’ll gain a deeper understanding of how mobile phone adoption is changing the way people communicate with each other and organizations, and the role SMS plays in this evolution."}]}]}}}},{"seo":{"title":"Text messages & marketing in the USA: How they bring business results","description":"Clickatell offers some top tips and suggestions on how to do SMS marketing (text messaging) in the United States.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633156498-text-messages-768x299.jpg?auto=format","id":"DatoCmsAsset-25984007"}},"internalName":"Text messages & marketing in the USA: How they bring business results","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960556","name":"Chat Banking","slug":"chat-banking"},{"id":"DatoCmsTaxonomyCategory-142960545","name":"WhatsApp","slug":"whatsapp"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633156514-text-messages-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633156514-text-messages-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633156514-text-messages-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633156514-text-messages-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChULDhgQDg0VDh0OFhUYFxkZHRYTIiEmHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA8QHC8cIhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgQFB//EACAQAAEDAgcAAAAAAAAAAAAAAAEAAgUDIQQGERMUIjP/xAAVAQEBAAAAAAAAAAAAAAAAAAADAv/EABkRAAIDAQAAAAAAAAAAAAAAAAAhAQIxA//aAAwDAQACEQMRAD8AnYvMVJrh2CvImfaaAIKyzHk7guU0QJPFF1HWWXSENcrmh7aegQluT80J6wgraf/Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633156514-text-messages-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChULDhgQDg0VDh0OFhUYFxkZHRYTIiEmHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA8QHC8cIhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgQFB//EACAQAAEDAgcAAAAAAAAAAAAAAAEAAgUDIQQGERMUIjP/xAAVAQEBAAAAAAAAAAAAAAAAAAADAv/EABkRAAIDAQAAAAAAAAAAAAAAAAAhAQIxA//aAAwDAQACEQMRAD8AnYvMVJrh2CvImfaaAIKyzHk7guU0QJPFF1HWWXSENcrmh7aegQluT80J6wgraf/Z"}},"id":"DatoCmsTemplateArticle-62047913","title":"Text messages & marketing in the USA: How they bring business results","slug":"text-messages-marketing-usa","meta":{"updatedAt":"2022-11-14T13:07:11.704+00:00"},"body":{"blocks":[{"id":"62047910","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633087554-x.jpg?auto=format","title":null}},{"id":"62047911","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633087644-xx.jpg?auto=format","title":null}},{"id":"62047912","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633087673-xxx.jpg?auto=format","title":null}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Text marketing tips for the USA"}]},{"type":"paragraph","children":[{"type":"span","value":"Text marketing is no longer marketing’s spammy step-cousin. As the number of people who own smartphones continues to rise, "},{"url":"http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/","type":"link","children":[{"type":"span","marks":["underline"],"value":"text messages"}]},{"type":"span","value":" are the most popular smartphone feature in the United States."}]},{"type":"paragraph","children":[{"type":"span","value":"But, who exactly is using text messages, and what are the business benefits of text marketing?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Text messages: The most popular smartphone feature "}]},{"item":"62047910","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"There are 224 million "},{"url":"https://www.statista.com/statistics/201182/forecast-of-smartphone-users-in-the-us/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"smartphone users"}]},{"type":"span","value":" in the United States and they check their devices...a lot. American smartphone users check their phones 45 times per day, "},{"url":"https://nypost.com/2017/11/08/americans-check-their-phones-80-times-a-day-study/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"according to a Deloitte study"}]},{"type":"span","value":". That number jumps to 74 checks per day for users between 18 and 24."}]},{"type":"paragraph","children":[{"type":"span","value":"What are they doing on their phones all this time? Texting."}]},{"type":"paragraph","children":[{"url":"https://www.nielsen.com/content/dam/corporate/uk/en/documents/Mobile-Consumer-Report-2013.pdf","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"According to Nielson"}]},{"type":"span","value":", U.S mobile contract users send 764 text messages each month.  "},{"url":"http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Another study done in 2015 by the Pew Research Center"}]},{"type":"span","value":" found that text messaging is the most-used smartphone feature across the United States."}]},{"type":"paragraph","children":[{"type":"span","value":"The study also found that:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"100% of users aged between 18 and 29 used their phones to text"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"The figure dropped to 98% for the 30 and 49 cohort"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Here’s a caveat on the data: the traditional form of texting - SMS - is still popular, and still stands up well to newer services like RCS messaging. Although many studies do not separate the two types of messages, the numbers do underscore the consumer’s preference: simple text messages with content that matters."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Text messaging for business"}]},{"type":"paragraph","children":[{"type":"span","value":"Customers living in the connected, digital economy desire speed and quick fixes to their problems."}]},{"type":"paragraph","children":[{"type":"span","value":"Traditional text is still the fastest form of communication, and here’s why:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"67% of respondents want to receive service-based messages from banks, e.g. account-based alerts, according to the "},{"url":"https://resources.vibes.com/reports/transactional-messaging-consumer-report","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Vibes Transactional Messaging Consumer Report"}]}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"76% of consumers value speed as the most important feature of service-based messaging, and the factor that can most improve customer satisfaction"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://www.flowroute.com/press-type/flowroute-survey-finds-consumers-overwhelmingly-prefer-sms-to-email-and-voice-for-business-interactions/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"A 2016 Flowroute, Inc survey"}]},{"type":"span","value":" found most U.S consumers preferred SMS over email for recurring business notifications like appointment reminders "}]}]}]},{"item":"62047911","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"The business benefit is clear. And, for example, a financial provider can improve customer service and reduce fraud when introducing "},{"url":"/case-studies/customer-relationship-management/firstglobal-microfinance-bank/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"chat banking."}]},{"type":"span","value":" FirstGlobal Microfinance Bank allows users to perform balance queries and real-time transaction alerts using Clickatell, as well as to send reminder alerts about mortgage payments, which leads to a decrease in interest charges for customers. In Nigeria, the First Bank of Nigeria has partnered with Clickatell to launch a "},{"url":"/press-center/first-bank-launches-whatsapp-chat-banking/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"chat banking channel "}]},{"type":"span","value":"on WhatsApp. Customers can check their balances, perform transfers, and make payments. South Africa’s Absa Bank has also used Clickatell to roll out its "},{"url":"/articles/mobile-payments/long-live-conversational-banking/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"chat banking "}]},{"type":"span","value":"service, attracting "},{"url":"https://businesstech.co.za/news/banking/262525/these-are-all-the-banking-transactions-absa-customers-can-now-do-on-whatsapp/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"10 000 subscribers"}]},{"type":"span","value":" in less a month."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Benefits of text marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"Text marketing has been around for a while, but it’s evolved to become a powerful modern marketing tool, since "},{"url":"https://www.business2community.com/digital-marketing/sms-versus-email-marketing-0957139#!bth7SG","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"text messages"}]},{"type":"span","value":" have a 98% open rate. Email trails way behind at an abysmal 22%, and even worse is the 2% "},{"url":"https://www.wordstream.com/average-ctr","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"average click-through rate for pay-per-click"}]},{"type":"span","value":" ads."}]},{"type":"paragraph","children":[{"type":"span","value":"Text is faster too.  More than "},{"url":"https://www.viber.com/blog/2017-11-06/text-message-response-times/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"90% of texts"}]},{"type":"span","value":" will be read within three minutes of being sent."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"A winning text marketing strategy "}]},{"item":"62047912","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"While there’s no denying that text messages can deliver results, there are tactics that are more likely to deliver on the benefits of text marketing."}]},{"type":"paragraph","children":[{"url":"https://www.statista.com/statistics/925802/leading-distribution-channels-mobile-marketing-effective-driving-sales-usa/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Nineteen percent of millennials"}]},{"type":"span","value":" were more likely to take action on a mobile ad if it contained a coupon. But, there are bad practices to avoid, like not sending spam texts."}]},{"type":"paragraph","children":[{"type":"span","value":"The primary reason customers in the U.S unsubscribe to a brand’s text messages is due to receiving too many messages, according to "},{"url":"https://www.statista.com/statistics/891466/reasons-us-unsubscribe-brand-mobile-messaging-services/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"data from Statista."}]},{"type":"span","value":" With 41% of consumers leaving a "},{"url":"https://brandcdn.exacttarget.com/sites/exacttarget/files/deliverables/etmc-2014mobilebehaviorreport.pdf","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"brand’s text messages"}]},{"type":"span","value":" unopened because they didn’t offer meaningful content."}]},{"type":"paragraph","children":[{"type":"span","value":"So, it’s clear that businesses that use text messages to communicate with customers find it a cost-effective, immediate way to reach customers with real-time updates and helpful content."}]},{"type":"paragraph","children":[{"type":"span","value":"To learn more about driving multi-lingual SMS marketing campaigns to connect with customers globally, have a look at "},{"url":"/products/platform","type":"link","children":[{"type":"span","value":"Clickatell's SMS Platform"}]},{"type":"span","value":" which enables businesses around the world to SMS-enable their websites, applications, and services."}]}]}}}},{"seo":{"title":"Why using an SMS business solution is the best way to communicate with your staff","description":"Clickatell shows why using an SMS business solution is the best way to communicate with your staff via SMS, video and chat.v","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633088568-sms-business-solution-768x299.jpg?auto=format","id":"DatoCmsAsset-25847280"}},"internalName":"Why using an SMS business solution is the best way to communicate with your staff","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633156797-sms-business-solution-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633156797-sms-business-solution-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633156797-sms-business-solution-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633156797-sms-business-solution-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFBUUDhQQDRYUDxENDQ0OFxoZGBYTFhUmHyslGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFig7Ly8vLy8vLzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAADAQEAAAAAAAAAAAAAAAABBAUHAP/EAB8QAAIBAgcAAAAAAAAAAAAAAAABAgUhAwQREhMyQ//EABQBAQAAAAAAAAAAAAAAAAAAAAP/xAAXEQEBAQEAAAAAAAAAAAAAAAABACEC/9oADAMBAAIRAxEAPwDTYVZyhcSztQgsNvUW8yXUW+J3DSYdjKrrc0gELD7s4F5nHL//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633156797-sms-business-solution-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFBUUDhQQDRYUDxENDQ0OFxoZGBYTFhUmHyslGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFig7Ly8vLy8vLzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAADAQEAAAAAAAAAAAAAAAABBAUHAP/EAB8QAAIBAgcAAAAAAAAAAAAAAAABAgUhAwQREhMyQ//EABQBAQAAAAAAAAAAAAAAAAAAAAP/xAAXEQEBAQEAAAAAAAAAAAAAAAABACEC/9oADAMBAAIRAxEAPwDTYVZyhcSztQgsNvUW8yXUW+J3DSYdjKrrc0gELD7s4F5nHL//2Q=="}},"id":"DatoCmsTemplateArticle-62066652","title":"Why using an SMS business solution is the best way to communicate with your staff","slug":"using-sms-business-solution-best-way-communicate-staff","meta":{"updatedAt":"2022-10-26T23:30:39.259+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS business solutions"}]},{"type":"paragraph","children":[{"type":"span","value":"You already know that it's important to use the best and most effective methods to communicate with staff members. Staying in touch with your employees at all times is essential for the efficient running of your business. One way to ensure that you’re able to do this effectively is by making use of an SMS business solution."}]},{"type":"paragraph","children":[{"type":"span","value":"Effective and efficient communication with staff members leads to better decision-making and problem-solving, two things no workplace could do without. And, when you think about successful businesses, a large portion of every day is spent communicating. With staff members, with customers, and with others in your industry. When you look at it like that, strong communication skills and effective tools are essential for every level of your business. Here are just some of the ways you can better communicate with your staff members."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"Making use of an SMS business solution is without any doubt one of the most effective ways to communicate with not only your employees, but your entire business’ network. Using "},{"url":"/products/sms","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"bulk SMS messaging"}]},{"type":"span","value":" allows you to communicate with specific teams or your entire staff, depending on the message which needs to be sent. Imagine you need to ask your sales team to send a certain report by the end of the week. By sending an SMS, at the click of a button, to each of your sales team members’ mobile phones, you’re almost guaranteed that they will not only receive the message, but they will also read it. With an almost perfect open rate of 98 percent, your sales team will receive that SMS. And you will have that report on your desk by the end of the week. The best part about using an SMS business solution? You can be sure that all of your team members will be comfortable using it."}]},{"type":"paragraph","children":[{"type":"span","value":"That's why so many companies rely on Clickatell’s SMS Platform to improve and extend their staff communication. SMS Platform allows businesses like yours to allow your platforms to be SMS-enables, whether a website or app, with the simple application of our customized applications."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Video"}]},{"type":"paragraph","children":[{"type":"span","value":"An emerging way to communicate with employees is via video. Many people prefer to watch moving graphics and images on their screen, over reading marketing messages. Rather than sending yet another email, create and send a video to all of your employees. With the increasing usage of smartphone cameras, you can easily film a video in the comfort of your office."}]},{"type":"paragraph","children":[{"type":"span","value":"Within minutes, your employees will feel as if they’re speaking directly with you. The downside to sharing videos with employees is that you won’t be sure how effective your reach will be. And that uncertainty, compared to the certainty of sending an SMS, builds quote a case for making use of an SMS business solution."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Chat"}]},{"type":"paragraph","children":[{"type":"span","value":"There are numerous chat messaging options which businesses make use of to communicate with employees. Between Skype, Slack, Google Hangouts, and many more, there are options for every business. These systems make it easy to type messages to employees, sort them into groups, and attach necessary documentation."}]},{"type":"paragraph","children":[{"type":"span","value":"Again, you won’t be sure whether your team members are actually reading these messages. Employees can be particularly resistant to embracing a chat app if they aren’t comfortable with it. For instance, if they’ve always used Skype but you insist your business use Slack, they might not be willing to use it."}]},{"type":"paragraph","children":[{"type":"span","value":"We haven’t mentioned the stock standard options of sending out emails or organizing yet another meeting. Your staff members likely don’t read the many emails they’re receiving on a daily basis. And they just don’t have time for another meeting. Both of these options would waste their time as well as yours."}]},{"type":"paragraph","children":[{"type":"span","value":"Okay, so now you’ve looked at the options. You’ve weighed them up and compared them to one another. And there is no doubt in your mind that an SMS business solution is the way to go. To cement your decision that little bit more, read our recent article about new ways that "},{"url":"/articles/technology/bulk-sms-messaging-workplace/","type":"link","children":[{"type":"span","marks":["underline"],"value":"bulk SMS messaging is being used in the workplace"}]},{"type":"span","value":". It discusses using a bulk SMS business solution for your company’s recruitment, to boost morale, for compliance and training, and more. There’s little doubt that an SMS business solution and bulk SMS messaging are the way to go for better business communication. And that means better business success."}]}]}}}},{"seo":{"title":"Want to reach a new audience? 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It’s important that business owners and marketers alike plan mobile marketing strategies and content for shoppers who are always on the go. So, it goes without saying that mobile marketing is becoming more and more important."}]},{"type":"paragraph","children":[{"type":"span","value":"Depending on who you ask, it seems pretty commonly accepted that the average person spends more than "},{"url":"https://www.inc.com/melanie-curtin/are-you-on-your-phone-too-much-average-person-spends-this-many-hours-on-it-every-day.html","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"four hours on their phone each day"}]},{"type":"span","value":". If you consider that we’re supposed to be getting eight hours of sleep each night, that means we’re spending one out of every four waking hours staring at the little mobile screen in front of us. "}]},{"item":"62067125","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Purchasing decisions are made at all times of the day and night. They’re made in more than one location and using several devices. Often, people will start researching a purchase while at home in the early hours of the morning. They’ll continue looking for other options throughout the day - better prices, and the type of customer support that appeals to them, snatching moments between meetings and during their lunch break."}]},{"type":"paragraph","children":[{"type":"span","value":"\"With shoppers enthralled by the thrill of the hunt, research has become more important to the shopping experience than ever. Searching for the best products, deals, and reviews, people switch between apps and mobile sites before making a final decision,\" says research by "},{"url":"https://www.thinkwithgoogle.com/marketing-resources/data-measurement/data-analysis-strategy/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Think with Google"}]},{"type":"span","value":"."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Today’s customers often aren’t buying with their brains. They’re buying with their hearts."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s time to forget the facts and instead focus on the emotion. It’s been found that when shopping using mobile, traditional marketing strategies just don’t do the trick. Instead, strategies must be focused on ensuring an emotional reaction."}]},{"type":"paragraph","children":[{"type":"span","value":"Customers don’t care as much about the stats and product facts as they once did."}]},{"type":"paragraph","children":[{"type":"span","value":"Instead, they care about what real customers, their peers, think about your products. They also want to see photographs of real people using the products. They care about how your products make them feel."}]},{"type":"paragraph","children":[{"type":"span","value":"Your new mobile marketing strategies need to capitalize on this, making use of user-generated content to appeal to the emotions of your customers."}]},{"type":"paragraph","children":[{"type":"span","value":"Of course, your products have the stats and facts to back up the emotions they evoke. Whichever way you look at it, you’re sure to appeal to a whole new type of customer. "}]},{"item":"62067126","type":"block"},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"If you want to appeal to these audience members, you’re going to need to reach them where they are. And mobile marketing is the way to do just that. "}]},{"item":"62067127","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"You’re going to have to invest in targeted mobile marketing. This is the type of mobile advertising you see on a daily basis while on your travels around the internet. These could be a number of different options including click-to-call which enables a user to phone you after clicking on the advert, and image, text or banner ads which allow users to be immediately directed to a page on your website. It’s estimated that "},{"url":"https://www.statista.com/statistics/280640/mobile-advertising-spending-worldwide/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"mobile advertising spend"}]},{"type":"span","value":" is set to reach $247.4 billion by the year 2020. This indicates just how massive mobile marketing is and why it’s important that you ensure your ads are visible on online browsers. This will ensure that your adverts are seen by internet users while they’re on their online travels."}]},{"type":"paragraph","children":[{"type":"span","value":"You know your customers, both existing and potential, are browsing the web using their mobile phones. You know how important it is to appeal to their emotions and to be where they can see you while on their travels around the internet. So, it’s one thing to know all of that. But what are you offering to your customers? Read our "},{"url":"/white-papers/digital-marketing/mobile-marketing-guide-3rd-edition/","type":"link","children":[{"type":"span","marks":["underline"],"value":"Mobile Marketing Guide"}]},{"type":"span","value":" to learn more about building mobile marketing experiences that will delight your customers, and grow your business."}]}]}}}},{"seo":{"title":"Marketing trends that will never die – like bulk SMS marketing","description":"Clickatell shows how you can revitalize your bulk SMS and content marketing campaigns using improved customer engagement and personalization.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633090726-bulk-sms-marketing-header-300x117-1.jpg?auto=format","id":"DatoCmsAsset-25848329"}},"internalName":"Marketing trends that will never die – like bulk SMS marketing","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633090726-bulk-sms-marketing-header-300x117-1.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633090726-bulk-sms-marketing-header-300x117-1.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633090726-bulk-sms-marketing-header-300x117-1.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633090726-bulk-sms-marketing-header-300x117-1.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ8ODhgaDg0NDhQNFg0NFxUZGBYfFhUaKSsjHR0oHRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAHxAAAgAGAwEAAAAAAAAAAAAAAAEDBAUGESETIzEC/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwIB/8QAGREBAAIDAAAAAAAAAAAAAAAAAQBRAhES/9oADAMBAAIRAxEAPwB3MXfrDN5K4vmIk8kHOPwYUxvjRjiSzVSyqNwpQNMCVqL6QB5IwlT/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633090726-bulk-sms-marketing-header-300x117-1.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ8ODhgaDg0NDhQNFg0NFxUZGBYfFhUaKSsjHR0oHRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAHxAAAgAGAwEAAAAAAAAAAAAAAAEDBAUGESETIzEC/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwIB/8QAGREBAAIDAAAAAAAAAAAAAAAAAQBRAhES/9oADAMBAAIRAxEAPwB3MXfrDN5K4vmIk8kHOPwYUxvjRjiSzVSyqNwpQNMCVqL6QB5IwlT/2Q=="}},"id":"DatoCmsTemplateArticle-62067509","title":"Marketing trends that will never die – like bulk SMS marketing","slug":"marketing-trends-bulk-sms-marketing","meta":{"updatedAt":"2022-11-14T13:43:59.619+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS marketing services"}]},{"type":"paragraph","children":[{"type":"span","value":"There are some marketing trends that will always be good for business. Others have seen better days and deserve to be put out to pasture. But let’s not focus on those sorry examples (ahem, organic Facebook reach). Instead, let’s focus on the trends that are standing the test of time. And bulk SMS marketing is at the top of that list without any doubt."}]},{"type":"paragraph","children":[{"type":"span","value":"You know that the SMS messages sent out for your business always reach your audience, that the messages are read, and they always lead to conversions. That’s why, whenever you’re considering new marketing channels, you always return to the tried and tested channels which always experience positive customer engagements. So, if you’d like to learn more about why "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"bulk SMS"}]},{"type":"span","value":" marketing campaigns are so successful and what other marketing trends are good for business, read on."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Bulk SMS marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s pretty straightforward. SMS messages are the most effective way to reach your customers. SMS messages are read far more often than marketing services sent via other communication channels. In fact, 98 percent of text messages which are sent are read and 90 percent of those are read within three minutes. That’s a whole lot of eyes on your bulk SMS marketing campaign. What other methods of marketing communication can offer statistics like that? In addition, bulk SMS marketing messages are extremely cost-effective."}]},{"type":"paragraph","children":[{"type":"span","value":"Consider that your customers very likely have their phones in their hands right now. That means they’re as good as waiting to receive an SMS from your business right this minute. And if you consider that almost everyone in the world owns or has access to a mobile phone which can receive an SMS, it’s clear to understand why bulk SMS marketing will never die."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Content marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"When communicating with customers – whether it be to inform them about a new product or to tell them about the ways in which your products can be used – content marketing is always a good idea. And content marketing can refer to marketing material in many different forms. In recent years, written texts like ebooks and white papers, have become less popular. On the other hand, videos and infographics have completely captured the attention of your audience. This goes to show that when you think of content marketing, thinking outside of the box and thinking visually instead will be an effective way to grab your audience’s attention."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Genuine engagement"}]},{"type":"paragraph","children":[{"type":"span","value":"Potential and existing customers always like to feel like they have a connection with a brand and enjoy genuine engagement with it. When someone reaches out to your brand – via the phone, your website, social media channels, or even visit your physical store – they expect to feel welcomed, like part of your family. This, of course, means that fake user reviews are a giant no-no. Users can see right through those. They know that someone posting “Great product!” from a social media account without a profile photo and no timeline to speak of isn’t real. Your customers want to see user-generated content from true fans of the brand. They want to witness conversations from which users clearly benefit."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Personalization"}]},{"type":"paragraph","children":[{"type":"span","value":"We’ve spoken quite often recently about the increased demand from customers for personalized content. They want to feel valued and recognized by your brand. That means they want to be addressed by name, to have their buying history remembered, and to have tailored product suggestions based on their browsing histories sent to them."}]},{"type":"paragraph","children":[{"type":"span","value":"By now, you’re likely convinced on the merits of content marketing which is personalized to customers and receives genuine engagement. But if you’d like to learn a little more about mobile marketing, and two-way SMS in particular, read our recent article which discusses the "},{"url":"/articles/digital-marketing/two-way-sms-marketing-strategy/","type":"link","children":[{"type":"span","marks":["underline"],"value":"benefits of two-way SMS and why it must be part of your marketing strategy"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Using data in your customer engagement strategy to really know your customers","description":"Find out how to build a data-driven customer engagement strategy with 5 tips to help businesses capitalize on the power of big data sources.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633090911-30-12-300x117.jpg?auto=format","id":"DatoCmsAsset-25848356"}},"internalName":"Using data in your customer engagement strategy to really know your customers","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633090911-30-12-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633090911-30-12-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633090911-30-12-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633090911-30-12-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoTCAgLChYUDhgQDQ0NDRMNDRENFxUZGBYVFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscIigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQABA//EAB0QAAEEAgMAAAAAAAAAAAAAAAABAgQFITEDEjL/xAAWAQADAAAAAAAAAAAAAAAAAAABAgP/xAAZEQACAwEAAAAAAAAAAAAAAAAAAQMRIQL/2gAMAwEAAhEDEQA/AN3QmouBrAiN6ATtjaD4Ej6wNUAWdZxvTKkCbHRQWVTZ/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633090911-30-12-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoTCAgLChYUDhgQDQ0NDRMNDRENFxUZGBYVFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscIigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQABA//EAB0QAAEEAgMAAAAAAAAAAAAAAAABAgQFITEDEjL/xAAWAQADAAAAAAAAAAAAAAAAAAABAgP/xAAZEQACAwEAAAAAAAAAAAAAAAAAAQMRIQL/2gAMAwEAAhEDEQA/AN3QmouBrAiN6ATtjaD4Ej6wNUAWdZxvTKkCbHRQWVTZ/9k="}},"id":"DatoCmsTemplateArticle-62067531","title":"Using data in your customer engagement strategy to really know your customers","slug":"data-customer-engagement-strategy","meta":{"updatedAt":"2022-11-15T14:58:33.058+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Customer engagement strategies"}]},{"type":"paragraph","children":[{"type":"span","value":"We’re surrounded by data. Brands that make sense of this swirl of information can build a compelling customer engagement strategy. More businesses are moving to capitalize on the power of big data sources. A "},{"url":"https://cmosurvey.org/wp-content/uploads/sites/15/2018/02/The_CMO_Survey-Highights_and_Insights_Report-Feb-2018.pdf","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"CMO survey"}]},{"type":"span","value":" found that the percentage of marketing budgets allocated to analytics will increase by 198 percent over the next three years."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Consolidate the data"}]},{"type":"paragraph","children":[{"type":"span","value":"The first step to building a data-driven customer engagement strategy is – you guessed it – collecting the data. Each engagement in a customer’s purchasing journey adds to the dataset."}]},{"type":"paragraph","children":[{"type":"span","value":"In addition, thanks to the Internet of Things (IoT), billions of devices are connected, collecting data, and fuelling an influx of digital intelligence. Plus, the audience signals are endless: search intent, videos viewed, and articles read."}]},{"type":"paragraph","children":[{"url":"https://kitewheel.com/goodies/the-state-of-the-customer-journey-2018-report","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Kitewheel’s State of the Customer Journey 2018"}]},{"type":"span","value":" report shows the number of customer touchpoints online is skyrocketing – driven by a surge in ad tech and IoT. To use this data effectively, start with an assessment of your analytics production. Consider the type of first-person data you can access from multiple sources. There are web and app analytics, CRM, email marketing lists, billing, and loyalty programs."}]},{"type":"paragraph","children":[{"type":"span","value":"Once you've started collecting this data, use a tool that meets your security and data integrity requirements. Integrating the data into a central stack will eliminate the time-consuming task of stitching data from various data silos in the future, and ensure you’re operating from a "},{"url":"https://whatis.techtarget.com/definition/single-source-of-truth-SSOT","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Single Source of Truth."}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Simplify and share the insights"}]},{"type":"paragraph","children":[{"type":"span","value":"A fragmented approach to data makes it hard to unite the organization around shared goals, and complicated datasets are virtually useless. Translate the data so that everyone understands; teams can then make customer-centric business decisions."}]},{"type":"paragraph","children":[{"url":"https://sloanreview.mit.edu/projects/using-analytics-to-improve-customer-engagement/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"The Mall of America allows"}]},{"type":"span","value":" tenants access to the data dashboard. When trends showed mall traffic spiked during cold weather – driven by early school closures –  tenants adjusted staffing levels."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Analyze, test, and personalize"}]},{"type":"paragraph","children":[{"type":"span","value":"Once you’ve stored and structured the data effectively, leveraging it becomes your competitive advantage."}]},{"type":"paragraph","children":[{"type":"span","value":"Some big data tools let you predict customer behavior in real-time to deliver relevant content, and product offers. Data-attribution modeling will even show you which channels have the most success."}]},{"type":"paragraph","children":[{"type":"span","value":"Sprint, a US mobile network operator, "},{"url":"https://marketingplatform.google.com/about/resources/sprint-increases-online-conversions/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"mapped the customer conversion journey"}]},{"type":"span","value":", tagging all touchpoints.  The Sprint team reviewed the effective cost per acquisition (eCPA) for mid- and upper-funnel marketing tactics, including paid search and programmatic display, to determine the channels and ads that led to conversions. Conversions increased by 39 percent and CPA decreased by 60 percent."}]},{"type":"paragraph","children":[{"type":"span","value":"Companies are also using ad tech to serve targeted ads, personalized lead nurturing and, timely customer engagement experiences in the moments that matter."}]},{"type":"paragraph","children":[{"url":"https://marketingplatform.google.com/about/resources/cebu-pacific-air-reaches-international-travelers-personalized-ads/","type":"link","children":[{"type":"span","value":"Using first-person data"}]},{"type":"span","value":", Philippines airline Cebu Traffic Air targeted users who looked at posts about tips for traveling to a specific region. They hosted dynamic ads that included a flight search API so that the customer could perform a flight search within the ad. They increased conversions immediately."}]},{"type":"paragraph","children":[{"type":"span","value":"Marketers are already coupling machine learning and data analytics to personalize online advertising, according to a 2018 global research study from the "},{"url":"https://www.criteo.com/wp-content/uploads/2018/04/IDC_Can_Machines_be_Creative.pdf","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"International Data Corporation"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"url":"https://www.criteo.com/wp-content/uploads/2018/04/IDC_Can_Machines_be_Creative.pdf","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"As this report shows"}]},{"type":"span","value":", machine learning is being applied to all areas of creative content production:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Sixty-seven percent of marketers use machine learning to personalize headlines and advertising copy."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"By 2020, 64 percent of marketers predict they’ll be using machine learning to optimize message targeting."}]}]}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Getting the most out of your customer engagement strategy"}]},{"type":"paragraph","children":[{"type":"span","value":"A customer-centric approach, rooted in data, lets you anticipate consumer needs and makes sure you’re ready to meet them as you plan your customer engagement strategy. Because if you don’t, someone else will. "},{"url":"/articles/technology/ai-internet-of-things-big-data/","type":"link","children":[{"type":"span","value":"Read our recent article"}]},{"type":"span","value":" for more on how the IoT can help increase customer engagement and build better business solutions."}]}]}}}},{"seo":{"title":"The future of work: Harnessing the advantages of artificial intelligence","description":"Find out how chatbots are working with human colleagues to improve customer service rather than just replacing their jobs.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633091098-advantages-artificial-intelligence-300x117.jpg?auto=format","id":"DatoCmsAsset-25848376"}},"internalName":"The future of work: Harnessing the advantages of artificial intelligence","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633091098-advantages-artificial-intelligence-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633091098-advantages-artificial-intelligence-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633091098-advantages-artificial-intelligence-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633091098-advantages-artificial-intelligence-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDRYPDhgODg4NFBgNDQ0YFxMlGBYTFhUaHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OEg0NHS8cFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAGAQIFAP/EAB4QAAIBAwUAAAAAAAAAAAAAAAABAgMFEgQREyEx/8QAFQEBAQAAAAAAAAAAAAAAAAAAAgP/xAAXEQADAQAAAAAAAAAAAAAAAAAAAQIR/9oADAMBAAIRAxEAPwBhqbhGNFvcx3d45NbldW3wMPybzYLHDFNO7UlHtogMSbx9OCimn//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633091098-advantages-artificial-intelligence-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDRYPDhgODg4NFBgNDQ0YFxMlGBYTFhUaHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OEg0NHS8cFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAGAQIFAP/EAB4QAAIBAwUAAAAAAAAAAAAAAAABAgMFEgQREyEx/8QAFQEBAQAAAAAAAAAAAAAAAAAAAgP/xAAXEQADAQAAAAAAAAAAAAAAAAAAAQIR/9oADAMBAAIRAxEAPwBhqbhGNFvcx3d45NbldW3wMPybzYLHDFNO7UlHtogMSbx9OCimn//Z"}},"id":"DatoCmsTemplateArticle-62067538","title":"The future of work: Harnessing the advantages of artificial intelligence","slug":"harnessing-advantages-artificial-intelligence","meta":{"updatedAt":"2022-10-26T23:28:59.727+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"The advantages of artificial intelligence"}]},{"type":"paragraph","children":[{"type":"span","value":"Global headlines warn that robots are stealing jobs, but new data reveals the advantages of artificial intelligence. More than 40% of organizations are adding new jobs as a result of implementing artificial intelligence, according to research by "},{"url":"https://www.techrepublic.com/article/40-of-companies-are-adding-jobs-after-deploying-ai-not-killing-them/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Dun and Bradstreet"}]},{"type":"span","value":". Only eight in 100 business executives reported staff layoffs due to AI."}]},{"type":"paragraph","children":[{"type":"span","value":"The need? The growing demand for human talent who can work alongside AI. The latest research comes after a "},{"url":"https://www-03.ibm.com/press/uk/en/pressrelease/54481.wss","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"2018 analysis by IBM "}]},{"type":"span","value":"found that 63% of CEOs cited lack of talent as a challenge."}]},{"type":"paragraph","children":[{"type":"span","value":"No matter which industry you or your competitors are in, you’re likely to use AI in one business area or another. The business value derived from AI totaled $1.2 trillion in 2018, according to "},{"url":"https://www.gartner.com/newsroom/id/3872933","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Gartner."}]}]},{"type":"heading","level":3,"children":[{"type":"span","value":"But, not everyone is convinced about the advantages of artificial intelligence yet"}]},{"type":"paragraph","children":[{"type":"span","value":"Enterprises in "},{"url":"https://www.gartner.com/smarterwithgartner/the-cios-guide-to-artificial-intelligence/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Gartner’s CIOs Guide to Artificial Intelligence "}]},{"type":"span","value":"listed the following barriers to the adoption of AI:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Finding use cases and defining strategy"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Security and privacy risks"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Integration complexity"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"In this article, we’ll take a look at case studies that illustrate the advantages of artificial intelligence, and how AI and human partnerships are shaping the future workforce."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Human-AI collaboration"}]},{"type":"paragraph","children":[{"type":"span","value":"In a research effort spanning several industries, Accenture studied 1500 company applications of AI. The results found that enterprises that brought AI to work alongside human employees achieved the best results.  Scenes from a Hyundai plant, cited in the study, look like a futuristic robot thriller: human workers don robot exoskeletons to gain “superhuman endurance and strength”."}]},{"type":"paragraph","children":[{"type":"span","value":"It shows the future of artificial intelligence, but AI solutions are also delivering universal benefits that improve customer service and the bottom line."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Chatbots working with human colleagues to improve customer service"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the most well-known applications for AI in business is chatbots.  Chatbots answer common, routine questions, freeing agents up to deal with queries that demand the human touch."}]},{"type":"paragraph","children":[{"type":"span","value":"One such chat tool is "},{"url":"//products/interact/","type":"link","children":[{"type":"span","marks":["underline"],"value":"Clickatell Touch"}]},{"type":"span","value":", which uses machine learning technology to learn from its interactions. Over time, Touch will adapt to commonly asked questions and assist with the more complex ones. If there comes a point when Touch is unable to assist, it’ll pull in the assistance of a contact center operator. Because of their wider knowledge, this operator will be able to assist, and the chatbot will learn from the interaction."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Improve security and reduce fraud with AI-human partnerships"},{"type":"span","marks":["strong"],"value":"  "}]},{"type":"paragraph","children":[{"type":"span","value":"Aside from concerns about integration with existing systems, "},{"url":"https://www.gartner.com/smarterwithgartner/the-cios-guide-to-artificial-intelligence/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"CIOs are worried "}]},{"type":"span","value":"about the potential risks posed by AI. The power of AI to gain access to proprietary databases poses a new cyber threat."}]},{"type":"paragraph","children":[{"type":"span","value":"Speaking to TechRepublic, Mark Gazit, the CEO of ThetaRay, described a common crime where attackers make an AI program that steals a dollar from several different bank accounts - millions of times in a row.  Fortunately, intuitive AI can detect suspicious transactions and alert human colleagues. AI can be taught to make inferences from the data and flag them for human review when in doubt."}]},{"type":"paragraph","children":[{"type":"span","value":"At the Danske Bank, an"},{"url":"https://hbr.org/2018/07/collaborative-intelligence-humans-and-ai-are-joining-forces","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":" AI system improved the fraud-detection rate"}]},{"type":"span","value":" by 50% and reduced the number of false positives by 60%."}]},{"type":"paragraph","children":[{"type":"span","value":"“The reduction in the number of false positives frees investigators to concentrate their efforts on equivocal transactions the AI has flagged, where human judgment is needed.”"}]},{"type":"paragraph","children":[{"type":"span","value":"The value of the AI is its ability to understand what is routine and to ask its human colleague for help if it spots anything unusual."}]},{"type":"paragraph","children":[{"type":"span","value":"Rather than destroying the job market, the advantages of artificial intelligence are fueling the future of work and creating a demand for new skills. Read more about "},{"url":"/articles/technology/jobs-chatbots-customer-experience/","type":"link","children":[{"type":"span","marks":["underline"],"value":"how pairing humans with chatbots can improve customer experience."}]}]}]}}}},{"seo":{"title":"Using chat banking to succeed in the digital revolution","description":"The future of banking is mobile. 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"},{"url":"https://smartmoneypeople.com/news/post/apps-are-now-the-nations-favourite-way-to-manage-their-money","type":"link","children":[{"type":"span","value":"New data from the Smart Money People"}]},{"type":"span","value":" found that 78% of customers in the United Kingdom prefer mobile banking over online - a 75% increase from 2017. And innovative offerings like "},{"url":"/enterprise-solutions/chat-banking/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"chat banking"}]},{"type":"span","value":" improve customer loyalty, and competitiveness in a crowded market."}]},{"type":"paragraph","children":[{"type":"span","value":"Customers need banks to meet them on the platforms they know and love. In retail, the growing popularity of chat commerce shows that young consumers prefer engaging with brands on  channels they use most, like WhatsApp,  and SMS."}]},{"type":"paragraph","children":[{"type":"span","value":"More than 60% of respondents said they want to receive service-based messages from banks, according to the "},{"url":"https://resources.vibes.com/reports/transactional-messaging-consumer-report","type":"link","children":[{"type":"span","value":"Vibes Transactional Messaging Consumer"}]},{"url":"https://resources.vibes.com/reports/transactional-messaging-consumer-report","type":"link","children":[{"type":"span","value":" Report"}]},{"url":"https://resources.vibes.com/reports/transactional-messaging-consumer-report","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"."}]},{"type":"span","value":" Innovative companies are paying close attention and are moving fast to address the needs of modern customers."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong","emphasis"],"value":"“Many of the world’s largest enterprises are in the process of digital transformation — not by-election, but for survival,” says Evan Kohn in "},{"url":"https://www.forbes.com/sites/forbestechcouncil/2019/01/11/an-inflection-point-for-conversational-ai/#1e245f39702f","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"an excerpt taken from a Forbes piece"}]},{"type":"span","marks":["strong","emphasis"],"value":" on chat banking and conversational AI."}]},{"type":"paragraph","children":[{"type":"span","value":"The Bank of America tripled its "},{"url":"https://www.businessinsider.com/mobile-banking-is-more-important-than-ever-2018-1?IR=T","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"mobile banking budget"}]},{"type":"span","value":" in 2015, acknowledging that cutting-edge mobile features are critical to attracting customers. Wells Fargo offers in-demand mobile transfer options, on top of security and mobile wallets. In e-commerce, businesses that offer chat commerce are "},{"url":"https://chatbotsmagazine.com/the-complete-guide-to-conversational-commerce-e47059293efa","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"increasing revenue by up to 25%"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"The pioneers of digital disruption package experiences that improve their customer satisfaction, and so customer service has never been more important. Millennials, the group of consumers who will soon have the "},{"url":"https://www.ft.com/content/f81ac17a-68ae-11e8-b6eb-4acfcfb08c11","type":"link","children":[{"type":"span","value":"most spending power"}]},{"type":"span","value":", said if they didn’t have a seamless account opening experience, they would be less likely to buy additional products from a bank, and were less enthusiastic to recommend the bank to others, according to a "},{"url":"https://www2.deloitte.com/insights/us/en/industry/financial-services/improving-account-opening-process-in-retail-banking.html","type":"link","children":[{"type":"span","value":"Deloitte"}]},{"url":"https://www2.deloitte.com/insights/us/en/industry/financial-services/improving-account-opening-process-in-retail-banking.html","type":"link","children":[{"type":"span","value":" study"}]},{"url":"https://www2.deloitte.com/insights/us/en/industry/financial-services/improving-account-opening-process-in-retail-banking.html","type":"link","children":[{"type":"span","marks":["underline"],"value":"."}]}]},{"type":"paragraph","children":[{"type":"span","value":"Many banks offer mobile solutions but make the mistake of introducing very limited functionality, which encourages dissatisfied customers to revert back to online channels."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Use chat banking to improve customer service"}]},{"type":"paragraph","children":[{"type":"span","value":"Let’s take a look at how organizations can deliver better mobile experiences by providing the basic services expected with mobile channels."}]},{"type":"paragraph","children":[{"type":"span","value":"Mobile transfers like bill payments, international, and peer-to-peer transfers are among the most in-demand mobile features. These are the features customers care most about, found the "},{"url":"https://www.businessinsider.com/mobile-banking-is-more-important-than-ever-2018-1?IR=T","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"BI Intelligence Mobile Banking Competitive Edge Report"}]},{"url":"https://www.businessinsider.com/mobile-banking-is-more-important-than-ever-2018-1?IR=T","type":"link","children":[{"type":"span","marks":["underline"],"value":"."}]}]},{"type":"paragraph","children":[{"type":"span","value":"Clients also want to perform simple tasks quickly. For example, banks could allow customers to easily check their balance without having to log in first. A mobile channel must make it easier for customers to do business, including providing value-adds like a free mini-credit report, for example."}]},{"type":"paragraph","children":[{"type":"span","value":"These features needn't be delivered via a mobile app -  "},{"url":"/enterprise-solutions/chat-banking/","type":"link","children":[{"type":"span","value":"many users are frustrated with downloading new apps"}]},{"type":"span","value":", and this alone easily makes chat banking the most simple and cost-effective form of digital banking. Customers prefer chat banking and chat commerce for convenience and simplicity; they can easily and securely connect with banks and eCommerce sites on social media platforms."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Imagine this scenario:"}]},{"type":"paragraph","children":[{"type":"span","value":"A customer wants to transfer money. Instead of going online, or logging into their banking app, they head to WhatsApp and send a message to their bank contact: “What’s my balance?”. The balance is texted. What about new products? The customer types: “I need a new credit card.”. A quote and application form are sent back immediately."}]},{"type":"paragraph","children":[{"type":"span","value":"The First Bank of Nigeria partnered with Clickatell Transact recently to launch a "},{"url":"/press-center/first-bank-launches-whatsapp-chat-banking/","type":"link","children":[{"type":"span","value":"chat banking channel"}]},{"type":"span","value":" on WhatsApp, so that customers can easily perform balance checks, transfers, and payments. This is one of a number of the largest banks in Africa that has partnered with Clickatell as an enabler of this valuable channel."}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell’s "},{"url":"https://www.clickatell.com/enterprise-solutions/chat-banking/","type":"link","children":[{"type":"span","value":"chat banking "}]},{"type":"span","value":"solution allows you to connect with your customers on their favorite messaging channels  Customers will love this approach: it’s fast, easy, and finds them on channels they’re already spending the most time on."}]}]}}}},{"seo":{"title":"Using bulk SMS to thrive in the digital transformation of the accounting industry","description":"Clickatell shows how accountants can provide value to clients with a solid customer engagement strategy and bulk SMS marketing.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633091439-bulk-sms-accounting-industry-300x117.jpg?auto=format","id":"DatoCmsAsset-25854555"}},"internalName":"Using bulk SMS to thrive in the digital transformation of the accounting industry","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633091439-bulk-sms-accounting-industry-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633091439-bulk-sms-accounting-industry-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633091439-bulk-sms-accounting-industry-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633091439-bulk-sms-accounting-industry-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQCAgLExUXDg4NDg4WFBUVDg0NFxUZGCIfFhUaHy0jGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdIig7Ly8vLzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAGBwEEBQD/xAAfEAACAgEEAwAAAAAAAAAAAAAAAQMEBSExMjMGERL/xAAWAQEBAQAAAAAAAAAAAAAAAAAEAgH/xAAYEQADAQEAAAAAAAAAAAAAAAAAAQIhEf/aAAwDAQACEQMRAD8AbtqRKF6gPn7aib9hda62L/yziyk9MU9LeNsRWItzjGwLfxuSOmsDVC6f/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633091439-bulk-sms-accounting-industry-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQCAgLExUXDg4NDg4WFBUVDg0NFxUZGCIfFhUaHy0jGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdIig7Ly8vLzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAGBwEEBQD/xAAfEAACAgEEAwAAAAAAAAAAAAAAAQMEBSExMjMGERL/xAAWAQEBAQAAAAAAAAAAAAAAAAAEAgH/xAAYEQADAQEAAAAAAAAAAAAAAAAAAQIhEf/aAAwDAQACEQMRAD8AbtqRKF6gPn7aib9hda62L/yziyk9MU9LeNsRWItzjGwLfxuSOmsDVC6f/9k="}},"id":"DatoCmsTemplateArticle-62075557","title":"Using bulk SMS to thrive in the digital transformation of the accounting industry","slug":"bulk-sms-digital-transformation-accounting","meta":{"updatedAt":"2022-11-15T15:03:38.132+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Accounting digital transformation"}]},{"type":"paragraph","children":[{"type":"span","value":"Digital transformation is sweeping through the accounting industry. "},{"url":"https://www2.deloitte.com/us/en/pages/finance-transformation/articles/finance-digital-transformation-for-cfos.html","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Looking at predictions by "},{"type":"span","marks":["underline"],"value":"Deloitte"}]},{"type":"span","value":", automation of routine processes will rise, and tech-savvy clients will demand broader functionality for self-service options. And bulk SMS is ready to come to the rescue."}]},{"type":"paragraph","children":[{"type":"span","value":"The tech disruption also has major influences on the changing role of the accountant: while machines manage heavy number-crunching, humans are free to perform more meaningful - and lucrative - financial analysis."}]},{"type":"paragraph","children":[{"type":"span","value":"Leaders in the profession know that to thrive in the digital shake-up, they need to provide value to clients."}]},{"type":"paragraph","children":[{"type":"span","value":"This can be achieved with a solid customer engagement strategy and bulk SMS marketing."}]},{"type":"paragraph","children":[{"type":"span","value":"Almost one-third of small and medium-sized accounting practices will invest more than 10 percent of their revenue in learning new technologies, according to a global survey by the "},{"url":"https://www.ifac.org/publications-resources/new-global-smp-survey-reveals-keys-growth-small-accounting-firms","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"International Federation of Accountants. "}]},{"type":"span","value":"They know this will be key in attracting and retaining clients. In addition to making sure systems are harnessing the power of technology, "},{"url":"/products/sms/","type":"link","children":[{"type":"span","marks":["underline"],"value":"bulk SMS marketing tools"}]},{"type":"span","value":" will assist in setting yourself apart from competitors."}]},{"type":"paragraph","children":[{"type":"span","value":"When you’re running a busy accounting practice, you’ll most likely have clients who are in various life stages: the young professional starting out, the new family, and the retired couple ready to scale down. How do you find a communication channel that reaches everyone? Bulk SMS is a simple answer."}]},{"type":"paragraph","children":[{"type":"span","value":"It doesn’t matter whether your clients use smart or feature phones, or if they check their email regularly. SMS is the most cost-effective and reliable way to stay connected with them."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Using bulk SMS to improve customer service"}]},{"type":"paragraph","children":[{"type":"span","value":"Accountants can make use of bulk SMS to improve customer engagement, and there are several ways to do this."}]},{"type":"paragraph","children":[{"type":"span","value":"Your clients are busy people - it’s hard to keep track of life’s competing priorities. Sending SMS reminders about appointments and deadlines for tax returns is a helpful way to reduce your client’s finance-related stress."}]},{"type":"paragraph","children":[{"type":"span","value":"If they’re avoiding something, or have forgotten about it completely, it’s likely to be their taxes. Most Americans hate doing their taxes because of the complicated paperwork and inconvenience, according to the "},{"url":"http://www.pewresearch.org/fact-tank/2015/04/10/5-facts-on-how-americans-view-taxes/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Pew Research Center. "}]},{"type":"span","value":"Make the process less painful by sharing short and practical tips. You could even send alerts about new content you’ve posted on your website - perhaps it’s an informative how-to article explaining a complex financial process. An SMS alert ensures your client doesn’t miss out."}]},{"type":"paragraph","children":[{"type":"span","value":"A big part of setting yourself apart will be branding, and sharing thought leadership content is core to building credibility. Using bulk SMS, you can send brief updates about any key financial policy developments or legislation that has a direct effect on your customers."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Incentivize SMS marketing sign-ups"}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re ready to grow your business with bulk SMS marketing tools, offering an enticing incentive is an effective way to encourage clients to opt-in to your messaging service. New subscribers could receive a free ten-minute phone or video consultation. (There’s a good chance they might become paying clients)."}]},{"type":"paragraph","children":[{"type":"span","value":"You should also integrate your content strategy deeply into your business. Ask existing and new clients about their biggest financial goals for the year ahead, and those insights will guide your SMS marketing campaign."}]},{"type":"paragraph","children":[{"type":"span","value":"The best aspect of a web-based bulk SMS marketing strategy is that it’s super easy to set up. Clickatell’s "},{"url":"/products/sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"SMS platform"}]},{"type":"span","value":" lets you SMS-enable any website or application to set up two-way messaging with your customers, no matter where they are. If you’re starting small, the platform will scale with you - growing as you do."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re interested in learning more about running simple, cost-effective SMS marketing campaigns today, "},{"url":"/products/sms/","type":"link","children":[{"type":"span","marks":["underline"],"value":"read more about Clickatell’s SMS Platform here"}]},{"type":"span","value":". When you’re ready, "},{"url":"/sign-up/","type":"link","children":[{"type":"span","marks":["underline"],"value":"sign up for a free account"}]},{"type":"span","value":" and enjoy free testing in the sandbox environment and find out just how much bulk SMS can do for your business."}]}]}}}},{"seo":{"title":"A new year brings new technology trends: what is the future of SMS?","description":"Clickatell looks at some of the recent trends in SMS, including A2P (Application to service), two-way SMS and RCS (Rich Communication Services).","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633091642-sms-marketing-technology-trends-300x117.jpg?auto=format","id":"DatoCmsAsset-25854567"}},"internalName":"A new year brings new technology trends: what is the future of SMS?","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633091642-sms-marketing-technology-trends-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633091642-sms-marketing-technology-trends-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633091642-sms-marketing-technology-trends-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633091642-sms-marketing-technology-trends-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhUICAgLFRANFg0ODg4NGBEOFg4NFx8ZGBYVFhUaHysvGh0oHRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscHSg7Oy8vLy87Oy8vLy8vNTUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAGAQIDAP/EAB8QAAEEAQUBAAAAAAAAAAAAAAABAwUSBBEhMTNBAv/EABYBAQEBAAAAAAAAAAAAAAAAAAUDAv/EABsRAAEEAwAAAAAAAAAAAAAAAAIAARIxAxEh/9oADAMBAAIRAxEAPwBLmTlm9lLRc14Gnes2jeS74gYaWAMnK0wfl/iuqnB7JVaEAWQBk/EyG4r/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633091642-sms-marketing-technology-trends-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhUICAgLFRANFg0ODg4NGBEOFg4NFx8ZGBYVFhUaHysvGh0oHRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscHSg7Oy8vLy87Oy8vLy8vNTUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAGAQIDAP/EAB8QAAEEAQUBAAAAAAAAAAAAAAABAwUSBBEhMTNBAv/EABYBAQEBAAAAAAAAAAAAAAAAAAUDAv/EABsRAAEEAwAAAAAAAAAAAAAAAAIAARIxAxEh/9oADAMBAAIRAxEAPwBLmTlm9lLRc14Gnes2jeS74gYaWAMnK0wfl/iuqnB7JVaEAWQBk/EyG4r/2Q=="}},"id":"DatoCmsTemplateArticle-62075576","title":"A new year brings new technology trends: what is the future of SMS?","slug":"technology-trends-future-sms","meta":{"updatedAt":"2022-11-15T15:06:02.978+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Future of SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS has been around forever. But that doesn't mean it's stagnant. And it certainly doesn't mean it’s time to book it into a retirement community or put it out to pasture. Yes, there are new technology trends which tend to pop up every year. But these can work well with SMS. In fact, they’re the perfect pairing with SMS."}]},{"type":"paragraph","children":[{"type":"span","value":"SMS has become absolutely ubiquitous. There is no mobile phone user who has never sent or received an SMS. Every device is capable of sending and receiving SMS messages. An internet connection is not necessary. The reality is that all new messaging apps and other alternatives need SMS in some form or another to get started. Most new apps make use of SMS to send a one-time password (OTP) before users can begin using them. The same can be said for large e-commerce and banking institutions which make use of two-factor authentication (2FA) to provide security for users. 2FA uses something customers know, like a password, with something the customer has, like their smartphone receiving a one-time password. This protects the customer from hacking attempts and security attacks. Here are some of the new and emerging technology trends and how they can work together with the ever-present SMS."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"A2P SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"Application to Person SMS, or A2P SMS as it’s more commonly known, will continue to grow in 2019. A2P is when companies send SMS messages to their customers from an SMS application. This can be used by companies to send reminders, alerts, one time passwords (OTPs), and many more."}]},{"type":"paragraph","children":[{"type":"span","value":"In recent years, customers have shown that they prefer to communicate with businesses using SMS messaging rather than via phone calls."}]},{"type":"paragraph","children":[{"type":"span","value":"This is the first step in businesses communicating with customers. But that has proved to not be enough for customers, which brings us to the next step."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Two-way SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"As mentioned above, the majority of customers – a massive 64 percent of those who have text messaging capabilities – would prefer to communicate with a business about customer service activities via two-way messaging, rather than over the phone. They tend to feel this is a more efficient and convenient way for them to resolve their queries. Younger people are even more likely to prefer to communicate in this way. They’ve indicated that they would choose to be loyal to businesses which offer this service over those that don’t."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"RCS"}]},{"type":"paragraph","children":[{"type":"span","value":"Google’s Rich Communication Services (RCS) business messaging platform is an extension of SMS that businesses can use to improve how they communicate with customers. It’s SMS made better. The biggest benefit of "},{"url":"/articles/customer-relationship-management/rcs-business-messaging-bulk-sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"RCS business messaging"}]},{"type":"span","value":" is that it works on every device and doesn’t require the downloading of an app. RCS offers improved customer service and better customer engagement. It offers the opportunity to personalize communication – something else which customers have come to expect – as well as instant gratification, another important requirement for today’s customers. RCS is to be installed by default on new Android phones. More than 50 carriers support RCS. The rollout of RCS has been described as “"},{"url":"https://www.androidauthority.com/need-know-rcs-messaging-726687/","type":"link","children":[{"type":"span","marks":["underline"],"value":"frustratingly slow"}]},{"type":"span","value":"” but this is expected to pick up as new devices are released which support the standard."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s clear that not only is SMS here to stay, but that it can work well with new technology trends. A2P SMS, two-way SMS, and RCS are just some of the ways that text messaging can be combined with technology to deliver a better than ever before customer experience. It’s apparent that RCS is the way of the future for communication between businesses and customers. Offering high-quality image sending, group chats, video calls, and location sharing, it’s set to transform how businesses communicate with customers. If you’re interested in reading more about how "},{"url":"/articles/customer-relationship-management/rcs-business-messaging-bulk-sms/","type":"link","children":[{"type":"span","marks":["underline"],"value":"SMS and RCS can work together for better business success"}]},{"type":"span","value":", read our recent article. It unpacks just why your business needs a combination of the two. And needs it now."}]}]}}}},{"seo":{"title":"How to use SMS and social media marketing to reach niche markets","description":"Read our guide on how to use SMS and social media marketing to reach niche markets.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633091876-social-media-marketing-300x117.jpg?auto=format","id":"DatoCmsAsset-25854593"}},"internalName":"How to use SMS and social media marketing to reach niche markets","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633091876-social-media-marketing-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633091876-social-media-marketing-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633091876-social-media-marketing-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633091876-social-media-marketing-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDhYNDg0NDQ0NDh0NFhEYFxcaGCIVFiEmHysjHR0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFw0QHDscFhw1Ly8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUG/8QAHxAAAgECBwAAAAAAAAAAAAAAAAEDAgUEERITITEz/8QAFgEBAQEAAAAAAAAAAAAAAAAABAIA/8QAGhEAAgIDAAAAAAAAAAAAAAAAAAECUQMREv/aAAwDAQACEQMRAD8ArXPE0bXDCxTpSZkvHt6BmxdlTSNii7Nu51VEgEqfNAGehfDs/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633091876-social-media-marketing-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDhYNDg0NDQ0NDh0NFhEYFxcaGCIVFiEmHysjHR0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFw0QHDscFhw1Ly8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUG/8QAHxAAAgECBwAAAAAAAAAAAAAAAAEDAgUEERITITEz/8QAFgEBAQEAAAAAAAAAAAAAAAAABAIA/8QAGhEAAgIDAAAAAAAAAAAAAAAAAAECUQMREv/aAAwDAQACEQMRAD8ArXPE0bXDCxTpSZkvHt6BmxdlTSNii7Nu51VEgEqfNAGehfDs/9k="}},"id":"DatoCmsTemplateArticle-62080346","title":"How to use SMS and social media marketing to reach niche markets","slug":"sms-social-media-marketing","meta":{"updatedAt":"2022-11-15T15:09:05.973+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS for niche marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"Appealing to new markets is important for every business owner. And when your business operates within a specific niche, it’s essential that you know how to reach customers within that niche. One of the most effective ways to reach new customers within those niches is to use SMS and social media marketing."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s simple to use these communication methods to not only reach customers but effectively turn leads into conversions. Of course, it’s all good and well to attempt to appeal to as many people as possible. But when your business operates within a certain niche, it’s better to appeal to customers already within that niche. For instance, if you own and operate a business within the legal industry, it wouldn’t do your business much good to attempt to appeal to those within the insurance industry. So, as a business owner, how can you use SMS marketing platforms and social media marketing to appeal to customers within your niche?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Why SMS and social media marketing are so effective."}]},{"type":"paragraph","children":[{"type":"span","value":"SMS enjoys an unrivaled open rate. No other method of communication is as effective when it comes to reaching new and existing customers. Of course, before you send SMS marketing messages to customers, it’s important that they give you their permission to send them communication from your business in this way. And once you have that permission, you’re able to send marketing messages to customers. That’s when you’ll see the magic begin to happen. Now is the time to look into SMS marketing platforms. These tools make it simple to send messages to thousands of customers with the click of a few buttons. SMS messages are opened 98 percent of the time and within just a few minutes. These statistics are what makes SMS marketing so effective for time-sensitive messaging. Also effective for urgent messaging? Social media marketing. The vast majority of your customers are not only active on social media, but they are active for nearly two hours each day. "},{"url":"https://www.brandwatch.com/blog/amazing-social-media-statistics-and-facts/","type":"link","children":[{"type":"span","marks":["underline"],"value":"Recent social media statistics"}]},{"type":"span","value":" indicate that, of 4.2 billion active internet users in the world, 3.4 billion make use of social media. The average time spent every day on social media is 116 minutes. The vast majority of social media users are on Facebook, YouTube, and Instagram."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Where social media users are spending their time."}]},{"type":"paragraph","children":[{"type":"span","value":"Some eight out of ten small- and medium-sized businesses are active on social media. But it’s one thing to be active on social media and another entirely to be active on the correct platforms. You might decide to use the three mentioned above. But your potential customers might be more active on Reddit and LinkedIn. To find out where your customers are active on social media, it’ll save time and money to ask them directly. You can make use of two-way SMS to ask your customers for their feedback. Once you understand where your customers are, you can begin to create social media posts. Importantly, your social media posts across your various platforms and your SMS messages should not be exactly the same. You don’t want your customers to grow tired of seeing the same posts repeatedly from your business. Importantly, when creating your social media posts, you need to include a call to action (CTA). Your customers need to know what action they should take after reading your messages. Do they need to visit your website? Do you have a sale on your products or services that they need to peruse?"}]},{"type":"paragraph","children":[{"type":"span","value":"Okay, so you’ve been convinced. You need to use SMS marketing platforms and social media marketing to reach your customers. But how do you improve your conversion rates? The good news is that in our recent article, we discuss just how you can do that. We discuss some insights and provide actionable tips on how you "},{"url":"/articles/digital-marketing/tips-sms-marketing-conversion-rate/","type":"link","children":[{"type":"span","marks":["underline"],"value":"can improve your SMS marketing conversion rates"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Small businesses are using SMS messages to improve time and resource management","description":"Learn the different ways how small businesses are using SMS messaging to improve time and resource management.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633092171-sms-messages-small-business-300x117.jpg?auto=format","id":"DatoCmsAsset-25856697"}},"internalName":"Small businesses are using SMS messages to improve time and resource management","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633092171-sms-messages-small-business-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633092171-sms-messages-small-business-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633092171-sms-messages-small-business-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633092171-sms-messages-small-business-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgWFhUNDhgQCg0NDh0VDQ0NFx8ZGBYVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0KHC8cFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAGAQMHAP/EAB8QAAEDAwUAAAAAAAAAAAAAAAEAAgMEBRIRFCEzNP/EABcBAAMBAAAAAAAAAAAAAAAAAAEDBAD/xAAaEQEAAQUAAAAAAAAAAAAAAAABAAIDERIh/9oADAMBAAIRAxEAPwDUZag7Y6odfZsYnFKqnzlDr90ORDk1qkhuKeWVxDQpV1qAzPC5JQzKdCf/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633092171-sms-messages-small-business-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgWFhUNDhgQCg0NDh0VDQ0NFx8ZGBYVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0KHC8cFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAGAQMHAP/EAB8QAAEDAwUAAAAAAAAAAAAAAAEAAgMEBRIRFCEzNP/EABcBAAMBAAAAAAAAAAAAAAAAAAEDBAD/xAAaEQEAAQUAAAAAAAAAAAAAAAABAAIDERIh/9oADAMBAAIRAxEAPwDUZag7Y6odfZsYnFKqnzlDr90ORDk1qkhuKeWVxDQpV1qAzPC5JQzKdCf/2Q=="}},"id":"DatoCmsTemplateArticle-62080515","title":"Small businesses are using SMS messages to improve time and resource management","slug":"small-businesses-sms-messages","meta":{"updatedAt":"2022-10-26T23:27:45.370+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Time and money are two things that business owners need. And it’s not as if they have these in excess. So, anything that a business owner can do to increase their supply of either will always be a good idea. And the one thing that can do exactly that is deceptively simple – SMS messages. Yes, the 160 character message that we’ve all been sending for more than 25 years has the power to revolutionize your business. Of course, there are also some other tools that you can, and should, make use of. Here, we’ll discuss some of these tools and how you can use them to grow your business while bettering your time and resource management."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"SMS messages"}]},{"type":"paragraph","children":[{"type":"span","value":"There’s no doubt that when it comes to running a business, whatever its size, there is no tool more powerful than SMS. It can assist business owners and managers to keep and retain control over operations. SMS messages can be used to improve processes, send out scheduling reminders and updates, and inform staff members about emergencies. "},{"url":"/articles/digital-marketing/the-benefits-of-sms-marketing-for-businesses/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"There are plenty of other ways that SMS can impact businesses for the better"}]},{"type":"span","value":". Only once you really start tapping into its potential will you truly discover the time management and resource management capabilities of SMS."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"To truly take your business to the next level, you need to be thinking about making use of chatbots. This unique tool can be used to integrate seamlessly into your business’ key systems, allowing you to communicate with customers via your website, social media, and chat apps. This can lead to increased sales, decreased costs, and streamlined support by ensuring your staff members are doing their best work at all times with the assistance of the chatbot. When put that way, why wouldn’t you want to make use of chatbots for your business?"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Workflow management"}]},{"type":"paragraph","children":[{"type":"span","value":"Every business’ boss wants to ensure that their products or services are sent to the customers who have purchased them at the right time and in the correct condition. To do that, you’ll need to ensure all staff members are performing all of their responsibilities when they should be. Obviously, you can’t be everywhere at once and you can’t see everything going on in your business. That’s why you need to have effective workflow management tools in place. One such tool that enables you to track a number of tasks simultaneously, from start to finish, is Trello. It gives you the opportunity to keep track of your team’s progress on tasks as well as their efficiency, ensuring optimal resource management."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Finances and invoicing"}]},{"type":"paragraph","children":[{"type":"span","value":"Managing finances can often be a source of stress for those running businesses. After all, you likely started out because you had a good business idea, not because you wanted to be doing math all day. It can also be difficult to adjust to a new bookkeeping system when the business has been up and running for a while. It’s recommended that you use a reliable bookkeeping system from the start, one which can scale with the business as it grows. Tools like Xero and FreshBooks are cloud-based, allowing you and others in your organization to keep up with invoices and manage the finances wherever you are, ensuring the best possible management of time and resources."}]},{"type":"paragraph","children":[{"type":"span","value":"As you can see, with just a few tools, your business can be efficiently and effectively run. And there should be no doubt in your mind that SMS is the best possible tool available to you. In addition to all of the points made above, SMS messages can also assist with in-house stock control, assist with team building, and improve employee safety. To read more about all of the ways "},{"url":"/articles/technology/how-the-clickatell-bulk-sms-gateway-can-improve-employee-performance-sms/","type":"link","children":[{"type":"span","value":"bulk SMS can improve employee performance"}]},{"type":"span","value":", read our recent article on the topic. It details how a number of organizations are making use of SMS to build better businesses."}]}]}}}},{"seo":{"title":"Here's how international SMS marketing can help grow your business","description":"Find out why is international SMS marketing so effective and learn about country-specific regulations and attitudes.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633092335-international-sms-marketing.jpg?auto=format","id":"DatoCmsAsset-25856875"}},"internalName":"Here's how international SMS marketing can help grow your business","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633092335-international-sms-marketing.jpg?auto=format&w=1440","srcSet":"https://www.datocms-assets.com/54467/1633092335-international-sms-marketing.jpg?auto=format&dpr=0.25&w=1440 360w,\nhttps://www.datocms-assets.com/54467/1633092335-international-sms-marketing.jpg?auto=format&dpr=0.5&w=1440 720w,\nhttps://www.datocms-assets.com/54467/1633092335-international-sms-marketing.jpg?auto=format&w=1440 1440w","sizes":"(min-width: 1440px) 1440px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDw0QDhsKDgwNFhUKDg4OFyYlGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFhw7Oy8vOy8vLy8vOy8vNTsvLzsvLy8vLy8vLzsvLy81Ly8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAQQF/8QAHRAAAgEFAQEAAAAAAAAAAAAAAQMAAgYRITETBP/EABYBAAMAAAAAAAAAAAAAAAAAAAMEBf/EABkRAAIDAQAAAAAAAAAAAAAAAAACAyIxAf/aAAwDAQACEQMRAD8AB225uNCL6WOqXyGbYAxyM1gefIN9CxcqZD6mUjYkyz9o1IjK4TJVt0//2Q=="},"width":1440,"height":560},"url":"https://www.datocms-assets.com/54467/1633092335-international-sms-marketing.jpg?auto=format","width":1440,"title":null,"height":560,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDw0QDhsKDgwNFhUKDg4OFyYlGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFhw7Oy8vOy8vLy8vOy8vNTsvLzsvLy8vLy8vLzsvLy81Ly8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAQQF/8QAHRAAAgEFAQEAAAAAAAAAAAAAAQMAAgYRITETBP/EABYBAAMAAAAAAAAAAAAAAAAAAAMEBf/EABkRAAIDAQAAAAAAAAAAAAAAAAACAyIxAf/aAAwDAQACEQMRAD8AB225uNCL6WOqXyGbYAxyM1gefIN9CxcqZD6mUjYkyz9o1IjK4TJVt0//2Q=="}},"id":"DatoCmsTemplateArticle-62080635","title":"Here's how international SMS marketing can help grow your business","slug":"international-sms-marketing-grow-business","meta":{"updatedAt":"2022-11-15T15:13:25.354+00:00"},"body":{"blocks":[{"id":"62080632","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633092441-l.jpg?auto=format","title":null}},{"id":"62080633","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633092501-ll.jpg?auto=format","title":null}},{"id":"62080634","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633092526-lll.jpg?auto=format","title":null}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"International SMS marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"While trying to grow your business, you want to appeal to as many potential customers as possible. You have created an excellent product that you feel could assist and appeal to many people. You’ve already sold to your immediate family and the surrounding community, you’ve reached out to the larger networks in your home city and country. You’ve set up all the systems needed to manufacture and ship large quantities of goods. Now’s the time to think big. Now’s the time to think worldwide. To reach customers all around the world, you need to find effective ways to communicate with them. To do that, you need international SMS marketing as part of your strategy. And our "},{"url":"/products/platform","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"SMS Platform"}]},{"type":"span","value":" can help you along every step of your new global marketing journey. Let’s discuss how and why an international SMS marketing campaign can help you to turn these potential customers into loyal, returning customers."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Why is international SMS marketing so effective?"}]},{"item":"62080632","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"You might be concerned about the cost of sending SMS messages around the world. That must be massively expensive, right? That’s where you’d be incorrect. SMS marketing campaigns are one of the most cost-effective communication methods to reach customers. They offer an excellent return on investment."}]},{"type":"paragraph","children":[{"type":"span","value":"SMS messages are opened a huge 98 percent of the time, within minutes of being sent. This means that, whatever message you send to your customers, they’ll see it almost immediately. Importantly, SMS messages can be received by anyone with a mobile phone and irrespective of whether they have an internet connection. In other words, just about every person in the world is a potential customer."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Country-specific regulations and attitudes"}]},{"type":"paragraph","children":[{"url":"/faqs/answer/what-are-country-specific-sms-regulations/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Every country has specific laws and regulations"}]},{"type":"span","value":" surrounding international SMS marketing campaigns. It’s important that before you start planning your international SMS marketing strategy, you ensure you understand the regulations in the countries which you plan to target."}]},{"type":"paragraph","children":[{"type":"span","value":"Each country also has its own attitudes toward SMS marketing messages. In India, for example, there is a large amount of marketing messaging. Customers there might be less likely to subscribe to your lists or, should they subscribe, be less likely to take action after reading your messages. "}]},{"item":"62080633","type":"block"},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Audience segmentation"}]},{"type":"paragraph","children":[{"type":"span","value":"When sending messages to customers around the world, it’s recommended that you segment your audience according to the country they live in. This is important because a campaign that would appeal to members of your audience in one country might not receive any traction in another. Consider, for instance, a campaign celebrating Thanksgiving in the US. Those in another country might not understand or even appreciate the significance of the campaign. Another consideration is that of time zones. Your well-intentioned lunchtime message – well, for your East Coast US audience – could really backfire when it wakes up your entire Australian customer base."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Language and culture "}]},{"item":"62080634","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Just as you’ll need to consider your audience members’ location and timezone, you’ll also need to think about the language that they’d prefer to receive your message in. Speaking to your customers in their preferred language can be an excellent show of respect. In addition, it might be incredibly disrespectful to use certain words or phrases in some countries. Of course, translation blunders can also be incredibly embarrassing and damaging to your business so be sure that you can support customers who reply to your messages. Consider these mistakes that some of the biggest brands in the world made:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Chicken enthusiasts in China might have felt a tad nervous when KFC’s well-known catchphrase was translated as “Eat your fingers off”."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Also in China, Coca-Cola was initially translated as “Bite the wax tadpole”."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re interested in reading more about how to create international SMS marketing messages that will turn prospective customers into those who’ll be loyal to your business, read our recent article on the topic. It discusses "},{"url":"/articles/digital-marketing/tips-sms-marketing-conversion-rate/","type":"link","children":[{"type":"span","value":"top tips to improve your SMS marketing conversion rate"}]},{"type":"span","value":". And of course, we all know you want to do that."}]}]}}}},{"seo":{"title":"What type of customer service solutions are right for your business?","description":"With so many different customer service solutions on offer, Clickatell has compiled a helpful guide to help you choose the best one for your needs.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633092817-customer-service-solutions-300x117.jpg?auto=format","id":"DatoCmsAsset-25856926"}},"internalName":"What type of customer service solutions are right for your business?","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960544","name":"Contact Centers","slug":"contact-centers"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633092817-customer-service-solutions-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633092817-customer-service-solutions-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633092817-customer-service-solutions-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633092817-customer-service-solutions-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQCBESDxYLDhQNDg0NFxENFgoYFxYZGBYVFhUaHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYF/8QAHBAAAgEFAQAAAAAAAAAAAAAAAAQBAgURMTMT/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwQB/8QAGhEAAQUBAAAAAAAAAAAAAAAAAQACETFRBP/aAAwDAQACEQMRAD8ASs7czjJXrN0+JC2jRUrcgeV7iLWvAxMMvRQBlPAVGZtBAxf/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633092817-customer-service-solutions-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQCBESDxYLDhQNDg0NFxENFgoYFxYZGBYVFhUaHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYF/8QAHBAAAgEFAQAAAAAAAAAAAAAAAAQBAgURMTMT/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwQB/8QAGhEAAQUBAAAAAAAAAAAAAAAAAQACETFRBP/aAAwDAQACEQMRAD8ASs7czjJXrN0+JC2jRUrcgeV7iLWvAxMMvRQBlPAVGZtBAxf/2Q=="}},"id":"DatoCmsTemplateArticle-62080753","title":"What type of customer service solutions are right for your business?","slug":"customer-service-solutions-business","meta":{"updatedAt":"2022-11-16T09:30:04.002+00:00"},"body":{"blocks":[{"id":"62080749","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633092975-k.jpg?auto=format","title":null}},{"id":"62080750","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633093025-kk.jpg?auto=format","title":null}},{"id":"62080751","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633093208-kkk.jpg?auto=format","title":null}},{"id":"62080752","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633093255-kkkk.jpg?auto=format","title":null}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Best customer service solutions"}]},{"type":"paragraph","children":[{"type":"span","value":"Customer service solutions have changed drastically over the years. It’s gone from face-to-face interactions to self-service, each with their own set of pros and cons. In-person communication is usually frustrating when you can’t meet your customers’ needs in the moment. And self-service cannot always offer your customers the personalized and humanized approach they want and need from your business.  "}]},{"item":"62080749","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"While it might seem like you cannot “win” with your customers, you simply have to choose a communication platform that helps you to achieve your company’s objectives. For instance, if your main priority is to increase sales by means of an easy-to-use tool, then self-service will work best for you. And if you thrive on creating personal relationships with your customers, you’ll likely want to work on a better customer-facing approach that fulfills your business needs and keeps your customers satisfied."}]},{"type":"paragraph","children":[{"url":"https://www.forbes.com/sites/jiawertz/2018/09/12/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones/#36fb347a5a8e","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"According to this Forbes article"}]},{"type":"span","value":", “it can cost five times more to attract a new customer than it does to retain an existing one.” So many companies choose to focus their energy on acquiring new customers and experiment with new techniques that they forget to focus on their existing customers. Rather than trying to keep up with every type of platform, focus on the one that works best for your business."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s important to note that your target audience has a major impact on the type of communication you use. For example, some older generations still prefer having a conversation via the phone or in person, whereas younger, millennial customers couldn’t think of anything worse. Nowadays, time is precious and there are so many other ways to spend your time than by having to “waste” it speaking to customer service agents. Therefore, tech-savvy customers will rather choose self-service over any other interaction."}]},{"type":"paragraph","children":[{"type":"span","value":"If you want to find the best customer service solutions for "},{"type":"span","marks":["emphasis"],"value":"your "},{"type":"span","value":"business, here are a few options:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Adding a humanized approach to your business "}]},{"item":"62080750","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Regardless of your product, service, or how your customers choose to receive their information, you need to understand that customer communication needs to be personal. At some point in the cycle, it needs to include emotion, tone of voice, and more physical elements. And this can only be achieved through actual verbal or face-to-face communication. In these situations, online, real-time solutions are certainly important, but you need to focus your energy on building a strong offline presence too. Which doesn’t only mean in-person. Customer service solutions, such as "},{"url":"/products/touch/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":", can offer your customers an always-online presence after hours. For example, if your customer wants to make an appointment with an agent or employee in person, they can cut out the middleman by quickly securing a meeting online via Touch chatbot, Facebook or website chat, and your business will be able to reply promptly."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Leveraging digital solutions to support your team "}]},{"item":"62080751","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Advancing your businesses’ communication channels means that you’ll be able to speak to your customers whenever and wherever. This can be done through chatbot technology or "},{"url":"/products/sms","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"bulk SMS"}]},{"type":"span","value":". Both "},{"url":"/products/touch","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" and "},{"url":"/products/platform","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"SMS Platform"}]},{"type":"span","value":" can be used in different instances, depending on the type of communication you want to send and receive. You can also extend your offering to social media, where any messages received from your customers will arrive in one easy-to-use web interface. Should you be communicating with people who are not necessarily active on social media, your SMS messages will reach them whether they’re online or not. If possible, set up an in-app opportunity such as a website chatbot or a messaging solution for customers so that they don’t have to juggle many different applications before they’re able to speak to you or pay you. And Clickatell Touch makes all of this possible in a few easy steps."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Enable your customers to service themselves "}]},{"item":"62080752","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"The beauty of innovation means that customers are now able to attend to their own needs when you enable them using tools such as Touch. On-the-go customers will appreciate this type of communication since they’ll be able to complete their tasks and customer queries in their own time - quickly, and without hassle. Whether they have a question or an item that needs to be returned, they should be able to submit their question and receive an answer in real-time. This way, customers can also leave the chat and return to it at a later stage. Everything is on their own terms, which is exactly what customers want."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Consistency is the answer to the best customer service solutions"}]},{"type":"paragraph","children":[{"type":"span","value":"The best customer service solutions include all three, but of course, it depends on your goals and where your content is in the sales funnel. Customer service is no longer about you, but about your customers. And, in order to keep your customers happy, you need to communicate with them on their preferred platform. Whether you want to focus on offline or online communication, SMS will always benefit both because it is a powerful marketing and communication medium for any type of audience. Clickatell Platform can help you to reach customers however you choose to connect. To see how our SMS platform is the ultimate customer service solution, "},{"url":"/products/platform/","type":"link","children":[{"type":"span","value":"read more about the SMS features we can offer you"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Top tips for implementing new marketing strategies for your business this year","description":"Read our top tips on using new marketing strategies including the importance of studying your target market and utilizing the different tools available.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633102669-marketing-strategies-new-300x117.png?auto=format","id":"DatoCmsAsset-25864057"}},"internalName":"Top tips for implementing new marketing strategies for your business this year","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633102669-marketing-strategies-new-300x117.png?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633102669-marketing-strategies-new-300x117.png?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633102669-marketing-strategies-new-300x117.png?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633102669-marketing-strategies-new-300x117.png?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoUCBMRCw4NDg4NDQ0UDRcOFg0NFxMZGBYTIhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFigvLy8vLy8vLy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAADAQEAAAAAAAAAAAAAAAAEBQYBAP/EABwQAAEEAwEAAAAAAAAAAAAAAAABBAU0AwYhAv/EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGxEAAgEFAAAAAAAAAAAAAAAAAAFhAgMEEVH/2gAMAwEAAhEDEQA/ADYhfLplwYZI9FaqKdUpFOtcpdQfGqgi5dquFucH7DVNJLYxtcP/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633102669-marketing-strategies-new-300x117.png?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/png;base64,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"}},"id":"DatoCmsTemplateArticle-62097677","title":"Top tips for implementing new marketing strategies for your business this year","slug":"top-tips-marketing-strategies","meta":{"updatedAt":"2022-11-16T12:48:04.139+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"There’s just something about the first few months of the new year. Your customers are in a spending slump after the festive season with many of them avoiding shopping and swiping their credit cards. And when you look at your income for those first few months, it shows. That’s why it’s time for you to get creative and implement some new and exciting marketing strategies and embrace marketing tools in the new year."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s only by offering incentives and special offers to your existing customers that they’ll be taken out of their post-festive season spending slump. A fresh and interesting marketing campaign could be just what your business needs right now. Here are some ideas for how you can do just that."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Study your target market"}]},{"type":"paragraph","children":[{"type":"span","value":"You might be doing business the same way you always have. But right now that’s not leading to the results that you need to see. You need to be focused on increasing sales. One way to be certain your marketing plan will lead to results is by conducting market research. If your target customers aren’t who you think they are, your marketing efforts might be worthless."}]},{"type":"paragraph","children":[{"type":"span","value":"Find out who your customers are, where they spend their time online and in real life, and which products or services they’d be willing to swipe their credit cards for. You can do this by sending a survey to your customer lists, by studying your Google Analytics data, or by using a combination of the two. You could also do some research into marketing tools which you could be using in your business to automate and improve your offerings to clients. Ideas for tools include Grammarly for writing assistance, BuzzSumo for blog post topic inspiration, and Buffer for social media management."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Bolster your marketing strategies with new channels"}]},{"type":"paragraph","children":[{"type":"span","value":"Your current marketing strategies might not be resulting in sales because you’re focusing on the incorrect channels. This information will emerge during your research phase. Your customers might never read your email marketing messages, see your bus bench advert or hear your radio jingle. But they might just notice your social media posts, read your blog posts, and click onto your campaign-specific landing pages linked within your SMS marketing messages. By combining your new research with a willingness to explore new options, you might just have found new success for your business."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Get creative with special offers"}]},{"type":"paragraph","children":[{"type":"span","value":"There’s no doubt that customers enjoy special offers. One way to offer something extra to your customers is by extending your holiday season specials. If you had slashed prices during the month leading up to December, why not continue your special offers until the end of February. By doing so, you’ll be sure to enjoy a few extra sales well into the new year. Also, consider adding additional products or services which complement your existing ones. By doing that, your customers will be sure to purchase complementary products. For instance, if your business is selling online courses, why not offer part one and two of a course for a special bundled price? There aren’t many people who can resist the feeling of scoring free or discounted goods from a retailer."}]},{"type":"paragraph","children":[{"type":"span","value":"You know your business and now you know your customers. This is the time to implement those new marketing strategies, whether that means using new channels to market your services or by offering exciting specials and making use of different marketing tools. If you’d like to start using SMS marketing to reach your customers in a new and exciting way (and you should!), read our recent article highlighting "},{"url":"/articles/digital-marketing/top-sms-marketing-tips-tactics/","type":"link","children":[{"type":"span","value":"top SMS marketing tips and tactics"}]},{"type":"span","value":" and giving you everything you need to know about using this marketing tool for your marketing strategies."}]}]}}}},{"seo":{"title":"How to use omnichannel to adapt your business to the modern shopper","description":"Read our guide on how you can use omnichannel marketing to adapt your business to the modern shopper.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633103036-omnichannel-shopping-300x117.jpg?auto=format","id":"DatoCmsAsset-25866672"}},"internalName":"How to use omnichannel to adapt your business to the modern shopper","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633103036-omnichannel-shopping-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633103036-omnichannel-shopping-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633103036-omnichannel-shopping-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633103036-omnichannel-shopping-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEAoLDhgQDhMNGh0VFREPJh8cHRgVHh8mJCsjJh0oKRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBANHDscHB07LzsvNTs7OzsvLy8vOy87Ly8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABAUGB//EACAQAAEDAgcAAAAAAAAAAAAAAAEAAwYRMQIEBzIzcYH/xAAXAQADAQAAAAAAAAAAAAAAAAACAwQA/8QAGBEAAgMAAAAAAAAAAAAAAAAAAAECESH/2gAMAwEAAhEDEQA/AFJLqBmMLNCLp2DzZx24VCl20dp2A39TTJ4bmJMS2CGxVCgWOEIQk7k7P//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633103036-omnichannel-shopping-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEAoLDhgQDhMNGh0VFREPJh8cHRgVHh8mJCsjJh0oKRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBANHDscHB07LzsvNTs7OzsvLy8vOy87Ly8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABAUGB//EACAQAAEDAgcAAAAAAAAAAAAAAAEAAwYRMQIEBzIzcYH/xAAXAQADAQAAAAAAAAAAAAAAAAACAwQA/8QAGBEAAgMAAAAAAAAAAAAAAAAAAAECESH/2gAMAwEAAhEDEQA/AFJLqBmMLNCLp2DzZx24VCl20dp2A39TTJ4bmJMS2CGxVCgWOEIQk7k7P//Z"}},"id":"DatoCmsTemplateArticle-62103203","title":"How to use omnichannel to adapt your business to the modern shopper","slug":"omnichannel-business-shopper","meta":{"updatedAt":"2022-10-26T23:26:36.401+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Omnichannel marketing in retail"}]},{"type":"paragraph","children":[{"type":"span","value":"Businesses want to win the approval of customers. As a business owner, you know that appealing to the people who are going to spend money to buy your products and services is incredibly important. And the one value-add you know that today’s shopper wants, often far more than all other customer service offerings, is an omnichannel shopping experience."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Omnichannel ensures that every touchpoint with your business provides the same experience for both your existing and potential customers."}]},{"type":"paragraph","children":[{"type":"span","value":"This means that whether they’re stepping into your brick and mortar store or clicking onto your website, opening your newsletter or interacting with your business on social media, the experience will be seamless and the same."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Customers no longer interact with businesses on one level, making use of one channel."}]},{"type":"paragraph","children":[{"type":"span","value":"The marketing analysis, "},{"url":"https://www.digitaldoughnut.com/articles/2018/august/adapting-to-the-modern-shopper","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"market research"}]},{"type":"span","value":", and market trends have made it clear. There’s no doubting that customers interact with businesses via multiple channels. Irrespective of your target market, market segment or even market size, customers tend to complete research on your business ahead of purchase by interacting with it by visiting a number of channels."}]},{"type":"paragraph","children":[{"type":"span","value":"And your customers are usually well aware of all that research they’ve completed. At other times, they’re unaware. They’ve seen your brand’s marketing materials or even had a real-life conversation with a friend about your offerings."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Throughout that journey from research to buying, they want everything they see to be consistent."}]},{"type":"paragraph","children":[{"type":"span","value":"The same products, visuals, and marketing messages. Everything. We’re living in a omnichannel world, is your business omnichannel?"}]},{"type":"paragraph","children":[{"type":"span","value":"You’ve looked at your competitors and conducted a competitive analysis. You’ve studied their strengths and weaknesses. You know that your offerings are superior. After all, why else would you be doing what you’re doing?"}]},{"type":"paragraph","children":[{"type":"span","value":"The only task left on your to-do list is to ensure your omnichannel offering is up to scratch. So, here are some tips to up your omnichannel game."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Ensure all of your channels have the same information:"},{"type":"span","value":" There are few things as frustrating for a shopper who’s keen to spend their money than to find several channels offering different information for a brand. What are the available specials? What are the product sizes and prices? That is simple information which your customers expect to find and should be able to access easily. They want to start engaging with your brand on one channel and pick up seamlessly on another without having to start their purchasing process again. For instance, a customer might start adding items to their cart while browsing using their smartphone. Later that night, while using their desktop computer, they might be reminded of their browsing earlier in the day and choose to complete their purchase."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Make sure your merchandising information is accurate in real time: "},{"type":"span","value":"What could be more maddening for a customer than to order an item online, only to receive a phone call a few days later saying the item is out of stock? This should never be allowed to happen. Product inventories must always be kept up to date, to the second."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Offer product suggestions: "},{"type":"span","value":"You have all of your customers’ data. You can access their buying behavior and browsing habits. You are able to see that one item they keep returning to, day after day. Why not send them an SMS with a discount code? That code could be all the encouragement they need to "},{"type":"span","marks":["emphasis"],"value":"finally "},{"type":"span","value":"press that “buy” button."}]},{"type":"paragraph","children":[{"type":"span","value":"As much as this is all about creating the ideal omnichannel shopping experience for your customers, it really is just about providing customers with the products they want to purchase, in the way they’d prefer to purchase them. And what customer doesn’t want that? If you're interested in reading more about how omnichannel can be used in ecommerce, "},{"url":"/articles/customer-relationship-management/omnichannel-ecommerce-customer-experience/","type":"link","children":[{"type":"span","value":"read our recent article on the topic"}]},{"type":"span","value":". It discusses why omnichannel is effective, what the perfect omnichannel experience involves, and how to implement an effective strategy. Basically, it’s the ideal guide for every business owner who’s keen to dip a toe into the waters of omnichannel. Now’s not the time to hesitate. Now is the time to dive right in."}]}]}}}},{"seo":{"title":"How airlines can use tech and bulk SMS marketing for improved customer service","description":"Find out how airlines are using bulk SMS messaging to reach out to passengers and chatbots to help with routine customer queries.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633103549-airlines-bulk-sms-marketing-300x117.jpg?auto=format","id":"DatoCmsAsset-25866731"}},"internalName":"How airlines can use tech and bulk SMS marketing for improved customer service","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960604","name":"Travel","slug":"travel"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633103549-airlines-bulk-sms-marketing-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633103549-airlines-bulk-sms-marketing-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633103549-airlines-bulk-sms-marketing-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633103549-airlines-bulk-sms-marketing-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoNCAgLCg0NDg0FDQ0NDB0NDRESFx8ZGCIVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0NEA0NHC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAEAQIDBQb/xAAfEAABAwMFAAAAAAAAAAAAAAAAAQIhBAUyERITFVH/xAAWAQEBAQAAAAAAAAAAAAAAAAABAgD/xAAXEQADAQAAAAAAAAAAAAAAAAAAAQIS/9oADAMBAAIRAxEAPwCR94bpCje13tgzqqvoXT4mdMIlB1Vd+FkilFd8BQ2y8I//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633103549-airlines-bulk-sms-marketing-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoNCAgLCg0NDg0FDQ0NDB0NDRESFx8ZGCIVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0NEA0NHC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAEAQIDBQb/xAAfEAABAwMFAAAAAAAAAAAAAAAAAQIhBAUyERITFVH/xAAWAQEBAQAAAAAAAAAAAAAAAAABAgD/xAAXEQADAQAAAAAAAAAAAAAAAAAAAQIS/9oADAMBAAIRAxEAPwCR94bpCje13tgzqqvoXT4mdMIlB1Vd+FkilFd8BQ2y8I//2Q=="}},"id":"DatoCmsTemplateArticle-62108819","title":"How airlines can use tech and bulk SMS marketing for improved customer service","slug":"airlines-tech-bulk-sms-marketing","meta":{"updatedAt":"2022-11-09T12:48:43.601+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Chatbots in the airline industry"}]},{"type":"paragraph","children":[{"type":"span","value":"There are so many new airlines out there these days. The days of just one airline are a thing of the past, along with smoking on board and dressing up to fly. And because of the intense competition in this sector, the only way an airline can be sure of repeat business is to ensure customers enjoy their experience with the brand. How can airlines do this? By constantly improving their customer service. And the most effective way to reach your customers and leave a lasting positive impression? Without any doubt, it'll be by making use of technology - including bulk SMS marketing."}]},{"type":"paragraph","children":[{"type":"span","value":"A "},{"url":"https://www.accenture.com/za-en/make-digital-connection-digital-strategy-airline-strategy","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"recent study"}]},{"type":"span","value":" by consulting and strategy firm Accenture found that embracing digital could be the key differentiator in this “hyper-competitive market”. Digital has the power to change the way that airlines operate, the study said."}]},{"type":"paragraph","children":[{"type":"span","value":"“Digital enables a new level of data-driven collaboration across all airline functions collectively – connected people, processes, technology and culture to deliver a more seamless customer experience."}]},{"type":"paragraph","children":[{"type":"span","value":"“To really compete, digital innovation must touch every aspect of the airline business, evolving 'digital strategy' into 'business strategy'.”"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s clear then that airlines need to fully embrace digital and not just see it as an optional extra. Here are some tips on how they can do just that."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Bulk SMS marketing in air travel"}]},{"type":"paragraph","children":[{"type":"span","value":"Everyone who has taken a flight in the not too distant past knows the stress of delayed flights or changes to the schedule. This can be incredibly stressful for travelers, who often place blame on the airline despite the possibility of responsibility falling elsewhere. It's in moments like this that bulk SMS marketing can be incredibly useful."}]},{"type":"paragraph","children":[{"type":"span","value":"SMS is by far the easiest and most cost-effective way to keep customers informed. Many airlines have already started sending out bulk SMS messages to passengers whose gates have changed or flights have been delayed. It’s also a useful tool for check-in reminders. These messages are low in cost but have massive benefits for improving customer service which will likely lead to an improved rate of repeat bookings."}]},{"type":"paragraph","children":[{"type":"span","value":"Our "},{"url":"/products/platform","type":"link","children":[{"type":"span","value":"SMS Platform"}]},{"type":"span","value":" is an example of a solution which allows any business, including airlines, to SMS-enable any application or website, and facilitate international two-way messaging. SMS Platform is the ideal way to reach your customers whenever and wherever in the world they are – ideal for both airlines and travelers."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Airlines and chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"Many airlines have adopted chatbots with great success. A chatbot is able to help travelers with simple requests far faster than an employee would be able to. In addition, the cost to operate a chatbot is much lower than to pay multiple contact center staff members. Its ability to answer commonly asked questions quickly and knowledgeably, based on scores of previous interactions, makes it the technology offering that airlines didn’t know they needed."}]},{"type":"paragraph","children":[{"type":"span","value":"When adopting new technology, it’s essential that airlines do it in the areas which matter most to customers – arriving at their destination safely and on schedule. The previously mentioned study says: “What is the value of receiving a favorite welcome cocktail, mixed exactly to your liking when your bag is not on the flight with you, or the plane is delayed because line maintenance was informed late of a defect?”"}]},{"type":"paragraph","children":[{"type":"span","value":"Well, that cuts to the point, doesn’t it? There is little reason to be overly concerned about adopting technologies unless they truly benefit the customer. And by embracing technology, like bulk SMS marketing and "},{"url":"/products/platform","type":"link","children":[{"type":"span","value":"SMS Platform"}]},{"type":"span","value":", airlines can ensure that no customer connection, both literal and figurative, is ever lost again."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’d like to read more about the technology which airlines can adopt, including big data, have a look at our recent article. It discusses how the use of "},{"url":"/articles/technology/big-data-travel-industry/","type":"link","children":[{"type":"span","value":"big data is taking the travel industry to new heights"}]},{"type":"span","value":". You could say it’s an example of technology adoption that’s really taking off."}]}]}}}},{"seo":{"title":"Bulk SMS marketing guidelines you should be sticking to","description":"Read out top tips for success when doing SMS marketing from the basics of sticking to character limits to more advanced topics such as 2 way messaging.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633104038-bulk-sms-marketing-guidelines-300x117.jpg?auto=format","id":"DatoCmsAsset-25873331"}},"internalName":"Bulk SMS marketing guidelines you should be sticking to","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633104038-bulk-sms-marketing-guidelines-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633104038-bulk-sms-marketing-guidelines-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633104038-bulk-sms-marketing-guidelines-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633104038-bulk-sms-marketing-guidelines-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoNFAgXFBUODhUQDg0NFRUNDQ0OFxUZGBYfFhUmHysjGh0oKRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4OHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBQACBP/EAB0QAAEDBQEAAAAAAAAAAAAAAAABAgUDBAYxMzL/xAAVAQEBAAAAAAAAAAAAAAAAAAADAv/EABkRAAIDAQAAAAAAAAAAAAAAAAACAyExEf/aAAwDAQACEQMRAD8AvN2aU6SmaCt3OUa5BzA47sOSNe4Uq0Cl45z26IOpLyQRY05gLLZ//9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633104038-bulk-sms-marketing-guidelines-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoNFAgXFBUODhUQDg0NFRUNDQ0OFxUZGBYfFhUmHysjGh0oKRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4OHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBQACBP/EAB0QAAEDBQEAAAAAAAAAAAAAAAABAgUDBAYxMzL/xAAVAQEBAAAAAAAAAAAAAAAAAAADAv/EABkRAAIDAQAAAAAAAAAAAAAAAAACAyExEf/aAAwDAQACEQMRAD8AvN2aU6SmaCt3OUa5BzA47sOSNe4Uq0Cl45z26IOpLyQRY05gLLZ//9k="}},"id":"DatoCmsTemplateArticle-62115875","title":"Bulk SMS marketing guidelines you should be sticking to","slug":"bulk-sms-marketing-guidelines","meta":{"updatedAt":"2022-11-22T14:41:11.589+00:00"},"body":{"blocks":[{"id":"62121532","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633093255-kkkk.jpg?auto=format","title":null}},{"id":"62121533","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633105085-jj.jpg?auto=format","title":null}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Bulk SMS best practices"}]},{"type":"paragraph","children":[{"type":"span","value":"Today, many small businesses are quick to splurge on other print and digital marketing platforms before looking at the benefits that bulk SMS marketing can add to their customer engagement strategy. This is a shame, considering how affordable and rewarding SMS can be… if used correctly, at the "},{"type":"span","marks":["emphasis"],"value":"right"},{"type":"span","value":" time and for the "},{"type":"span","marks":["emphasis"],"value":"right "},{"type":"span","value":"reasons. Sure, if you’re texting your customers at 2 am, you’re not going to be seeing any results, other than an increase in opt-out messages."}]},{"type":"paragraph","children":[{"type":"span","value":"Much like traditional advertising, the digital world has rules. Business owners need to know how and when to use SMS marketing to reap the best results. As it stands, "},{"url":"https://theblog.adobe.com/marketing-with-98-percent-read-rate-and-10-more-compelling-stats/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"SMS has a 98 percent open rate"}]},{"type":"span","value":" which is a clear indication that "},{"url":"/products/sms","type":"link","children":[{"type":"span","value":"bulk SMS"}]},{"type":"span","value":" is the preferred option when looking to message many people at the same time."}]},{"type":"paragraph","children":[{"type":"span","value":"Small businesses think that SMS marketing is more complex as far as compliance goes than any other type of marketing. But if you adhere to the correct procedures, for example, the "},{"url":"/articles/information-security/what-is-gdpr/","type":"link","children":[{"type":"span","value":"General Data Protection Regulation (GDPR)"}]},{"type":"span","value":", and ensure your customers are kept in the loop about what you’ll be using their details for, you’ll be able to proceed with their permission. You’ll also need to specify how your customers will be able to opt-out of a campaign, should they not want to receive any promotional information from you anymore. This is the same with email marketing, so the faster you adjust your strategy to reflect these rules, the easier it’ll be to see just how effective SMS marketing can be for your business. Here are a few guidelines to think about when sending out a bulk SMS marketing campaign."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Stick to a character limit "}]},{"item":"62121532","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Long SMS messages can bore your customers and take away from the purpose of your message. An SMS is meant to be a quick, short message that is no longer than 160 characters. It is not recommended that you go over the limit, but if you do need to, you’ll have to look at concatenated messaging with your "},{"url":"/products/sms-gateway","type":"link","children":[{"type":"span","value":"SMS gateway"}]},{"type":"span","value":" provider."}]},{"type":"paragraph","children":[{"url":"/articles/digital-marketing/concatenated-sms/","type":"link","children":[{"type":"span","value":"Concatenated SMS"}]},{"type":"span","value":" means that your messages will be broken up into multiple message parts which are then displayed on your customers’ device as a single message."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Timing is everything"}]},{"type":"paragraph","children":[{"url":"https://www.textmarketer.co.uk/blog/2017/09/mobile-marketing-infographics/the-best-time-to-send-retail-sms-marketing-messages/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"According to this article"}]},{"type":"span","value":", the best times to send your bulk SMS marketing messages are between 8 am and 12 pm or 5 pm and 9 pm during weekdays. On the weekends, it is in the morning from 8 am until about lunchtime, or in the late afternoon from 4 pm to 7 pm. If you’re following these timing rules, you’ll be able to monitor the impact of your campaigns by looking at your open and click-through rate (CTR). Over time, you’ll be able to gather enough insights to provide you with a plan going forward. You should also monitor the frequency of "},{"url":"https://www.mobilemarketer.com/ex/mobilemarketer/cms/opinion/columns/14882.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"how often you should send messages"}]},{"type":"span","value":" to ensure that customers don’t become frustrated."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Focus on your CTA"}]},{"type":"paragraph","children":[{"type":"span","value":"The CTA you include in your bulk SMS marketing messages should be strong. Because a text message is, well, text, you need to spend more time honing in on the trigger words you use to create a powerful CTA."}]},{"type":"paragraph","children":[{"type":"span","value":"Unfortunately, you could have a high open rate with a low CTR simply because of how you structure your message. Focus on the words you use, and make sure that the entire purpose of the message is geared towards one particular goal you want to achieve as a company."},{"type":"span","marks":["strong"],"value":" Enable two-way communication"}]},{"item":"62121533","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"You’re going to need to advertise your "},{"url":"/products/sms/short-codes","type":"link","children":[{"type":"span","value":"short code"}]},{"type":"span","value":" number if you want people to respond to you and start conversations with you. Every type of small business marketing material you use should include this number so that people are able to message your business if they have a question or query about something."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"So… is bulk SMS marketing worth your time? Yes!"}]},{"type":"paragraph","children":[{"type":"span","value":"For over two decades, SMS has been a feasible small business marketing option. If it doesn’t work for your business, you’re not using it correctly. It’s as simple as that. People are making use of mobile phones to send text messages daily, so there’s no reason why your business shouldn’t be contributing to this revolution. Find out how our "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"SMS Platform"}]},{"type":"span","value":" can take your small business marketing strategy to new heights by "},{"url":"/sign-up/","type":"link","children":[{"type":"span","value":"signing up"}]},{"type":"span","value":", for free, today! Together, we can help you increase conversions and customer satisfaction with just the click of a button."}]}]}}}},{"seo":{"title":"Using conversational chatbots to drive leads for your marketing strategy","description":"Read our guide to conversational chatbots – one of the latest digital marketing trends, to improve your marketing communication for the better.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633104751-marketing-strategy-conversational-chatbots-300x117.jpg?auto=format","id":"DatoCmsAsset-25883614"}},"internalName":"Using conversational chatbots to drive leads for your marketing strategy","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633104751-marketing-strategy-conversational-chatbots-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633104751-marketing-strategy-conversational-chatbots-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633104751-marketing-strategy-conversational-chatbots-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633104751-marketing-strategy-conversational-chatbots-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFRULDhgQFQ4NDh0NDg0QIx8ZMCITFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA8QHDsoFig7OzsvLy87LzsvLy87Oy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQcG/8QAIhAAAQMCBgMAAAAAAAAAAAAAAQACAxFBBAYHMnGhEhQh/8QAFgEBAQEAAAAAAAAAAAAAAAAABAUD/8QAFxEBAQEBAAAAAAAAAAAAAAAAAQIAIf/aAAwDAQACEQMRAD8AVaa43yZR1iqnK+KTBkVso5pxsdyqfU+uftlrNq4982OzNJHA4mqEuzgT2hVJeYCq7//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633104751-marketing-strategy-conversational-chatbots-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFRULDhgQFQ4NDh0NDg0QIx8ZMCITFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA8QHDsoFig7OzsvLy87LzsvLy87Oy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQcG/8QAIhAAAQMCBgMAAAAAAAAAAAAAAQACAxFBBAYHMnGhEhQh/8QAFgEBAQEAAAAAAAAAAAAAAAAABAUD/8QAFxEBAQEBAAAAAAAAAAAAAAAAAQIAIf/aAAwDAQACEQMRAD8AVaa43yZR1iqnK+KTBkVso5pxsdyqfU+uftlrNq4982OzNJHA4mqEuzgT2hVJeYCq7//Z"}},"id":"DatoCmsTemplateArticle-62121512","title":"Using conversational chatbots to drive leads for your marketing strategy","slug":"conversational-chatbots-marketing-strategy","meta":{"updatedAt":"2022-11-22T14:44:07.290+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Chatbot marketing strategy to drive leads"}]},{"type":"paragraph","children":[{"type":"span","value":"In recent years, chatbots have been at the tips of many marketers’ tongues. Even if you’ve been living under a rock, you’ll know that artificial intelligence (AI) is the future of digital innovation. Most business owners who are yet to take advantage of these tools in their marketing strategy think that chatbot integration requires you to purchase infrastructure and build an entire chatbot from scratch. This is not the case with "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"There are standard chatbots which are only equipped to communicate with the answers to very basic frequently asked questions, and, in a very robotic manner. Then there are conversational chatbots – one of the latest digital marketing trends. Conversational chatbots are ideal for any business’ marketing strategy as the purpose is to create personal relationships with your customers. These interactions are geared towards your customers’ interests, delivering impressive results that will meet your goals."}]},{"type":"paragraph","children":[{"type":"span","value":"With so many chatbot options to choose from, including ones that are already successful, business owners can forget about having to build their own. Take "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Touch"}]},{"type":"span","value":", for instance. It’s easily integrated into existing business platforms and channels, allowing business owners to access chats from one web interface where all marketing communication takes place. This is a dream come true for agencies and large corporates dealing with hundreds and thousands of customers daily."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Conversational marketing is the new inbound"}]},{"type":"paragraph","children":[{"type":"span","value":"A conversational marketing approach can be effortless. The more information you provide your chatbot with, the more it will be able to interact with customers and achieve various business goals. From answering questions to positioning customers in the sales funnel, there is little that a chatbot cannot do for your business. Seriously. They can also automate tasks, freeing up time for marketers to focus on landing more deals, maintaining relationships that require face-to-face communication, and general human-centric tasks that need to be done as part of your job description."}]},{"type":"paragraph","children":[{"type":"span","value":"If you create a chatbot with a personalized copywriting script that is fun and engaging, your customers will gladly communicate with your business via chat. How convenient. While they’re chatting, your chatbot is gathering important insights about them which, if given the consent from their customers, will be used for future marketing."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/ai-chatbot-sound-human/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"How to make your AI chatbot sound more human"}]}]},{"type":"paragraph","children":[{"type":"span","value":"When you incorporate a chatbot into your marketing strategy, it needs to serve a purpose. For example, you need to prioritize what types of data you want to collect, and how that data is going to affect your business. The reason why customers want to communicate via chat is that it’s quick, short, and can be revisited whenever it suits them. For this reason, it’s important to keep interactions simple. You cannot invest in a chatbot without a clear idea of what you want to achieve with it. Your chatbot should service goals at every point of the sales funnel, and your business should uphold the same approach from start to finish. Even if a customer refuses a sale or wants to opt out of a conversation."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Align marketing communication with previous conversions"}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re using a chatbot on your website, you’ll slowly be able to pick up customer behaviors. More often than not, a customer will return to your site for a similar product to one they bought before. Even if they add items to their wishlists or carts and leave without following through on purchases, you’ll be able to use that information to remarket to them and supply suggestions based on these items. If you don’t offer your customers similar items via chat message, at least provide them with the correct content to (hopefully) trigger sales actions in their journey."}]},{"type":"paragraph","children":[{"type":"span","value":"In addition to offering the correct content to drive conversions, consider the type of content you’re giving out (or asking for) and how relevant it is. For example, you cannot be asking your customers for personal information when experiencing a top funnel interaction with your customers. Many consumers are reluctant to discuss confidential information via an online chat application, so always keep this in mind. Structure your marketing strategy around chatbot convenience until such a time when it’s best to continue as a human."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Make sure you’re following the correct metrics for a successful marketing strategy"}]},{"type":"paragraph","children":[{"type":"span","value":"Once you’ve entered into a conversation with a customer via chatbot, you need to measure your marketing metrics to ensure your tactics are working. These metrics will reflect the answers you need to ensure you are using the"},{"type":"span","marks":["emphasis"],"value":" right "},{"type":"span","value":"content at the "},{"type":"span","marks":["emphasis"],"value":"right"},{"type":"span","value":" touchpoints to satisfy your customers’ needs."}]},{"type":"paragraph","children":[{"type":"span","value":"Today, there are so many digital platforms to monitor and competitors to compete with, it’s important to find new ways to improve your marketing communication for the better. "},{"url":"/articles/customer-relationship-management/conversational-commerce-customer-experience/","type":"link","children":[{"type":"span","value":"Conversational commerce is changing the customer experience"}]},{"type":"span","value":" and we can help you fit right in."}]},{"type":"paragraph","children":[{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Engage with your customers anywhere and anytime"}]},{"type":"span","value":" with Clickatell Touch today. It allows you to communicate with customers on their preferred channels, bringing them all together in one easy-to-use dashboard. It also offers live website chat and chatbot capabilities."}]}]}}}},{"seo":{"title":"Using SMS and technology trends to reach rural, underserved communities","description":"Clickatell offers some insights into how current SMS technology can be used to reach rural, underserved communities for banking as well as emergency relief.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633105323-h.jpg?auto=format","id":"DatoCmsAsset-25883714"}},"internalName":"Using SMS and technology trends to reach rural, underserved communities","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633105323-h.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633105323-h.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633105323-h.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633105323-h.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhYODg8VFQ0ZDh0NFhUVFygdGCIVIh0aICsjGh0oHRUWJDUxKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDseIig7NS8vLzU7OzUvLy8vLy8vLy8vLy8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAFAAMG/8QAIRAAAQMDBAMAAAAAAAAAAAAAAQACBAUSMQYRIqEDEyH/xAAWAQEBAQAAAAAAAAAAAAAAAAADBAH/xAAYEQEAAwEAAAAAAAAAAAAAAAACABIxAf/aAAwDAQACEQMRAD8AZh6im3DiU63UcweHezpAwGi4fAnXNHowEk1k2yZqvVmZIB4lRXVFo2wFEPZcCa5P/9k="},"width":300,"height":115},"url":"https://www.datocms-assets.com/54467/1633105323-h.jpg?auto=format","width":300,"title":null,"height":115,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhYODg8VFQ0ZDh0NFhUVFygdGCIVIh0aICsjGh0oHRUWJDUxKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDseIig7NS8vLzU7OzUvLy8vLy8vLy8vLy8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAFAAMG/8QAIRAAAQMDBAMAAAAAAAAAAAAAAQACBAUSMQYRIqEDEyH/xAAWAQEBAQAAAAAAAAAAAAAAAAADBAH/xAAYEQEAAwEAAAAAAAAAAAAAAAACABIxAf/aAAwDAQACEQMRAD8AZh6im3DiU63UcweHezpAwGi4fAnXNHowEk1k2yZqvVmZIB4lRXVFo2wFEPZcCa5P/9k="}},"id":"DatoCmsTemplateArticle-62127186","title":"Using SMS and technology trends to reach rural, underserved communities","slug":"sms-technology-trends-reach-rural-underserved-communities","meta":{"updatedAt":"2022-11-21T13:16:51.140+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Reach via phone"}]},{"type":"paragraph","children":[{"type":"span","value":"There are thousands of people across the world who are unreachable because of their geographic location, access to employment, and lack of funds. Luckily there is one piece of technology that almost everyone in the world has access to. Irrespective of location, employment status, and funds. That is the humble 160-character SMS. It’s possibly not the most technical solution you might have thought of, but it’s one that certainly gets the job done. We’ll explore how technology trends – particularly text messaging – can be used to impact the lives of these people."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Instant communication"}]},{"type":"paragraph","children":[{"type":"span","value":"A major issue facing the unreachable is that they are, in fact, unreachable. It isn’t easy to leave their small towns and villages to reach the resources of bigger cities. Visiting "},{"url":"https://evisit.com/resources/what-is-telemedicine/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"doctors and dentists"}]},{"type":"span","value":", lawyers, and financial advisers, for example, is just not possible. Also, consider elderly patients with mobility challenges."}]},{"type":"paragraph","children":[{"type":"span","value":"Telemedicine makes the difference between talking to a doctor and receiving treatment, or not at all. It’s in these moments that technology trends and emerging technologies, like the kind available via a mobile phone, can be immensely helpful."}]},{"type":"paragraph","children":[{"type":"span","value":"Skype consultations and SMS conversations have revolutionized the way people in remote areas can access information which was once completely out of their reach."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"SMS banking"}]},{"type":"paragraph","children":[{"type":"span","value":"People in rural regions often cannot open a bank account. Consider the last time you opened an account. You likely had to provide proof of identification, proof of address, and possibly a minimum balance. Those are just not realistic for the unreachable. This is where using SMS, USSD technology, and mobile phone banking make it much more simple. Because SMS works on just about every mobile phone, no matter how “smart” it is, this becomes a simple way for just about everyone to transact. If you’re a business doing work in underserved areas, it makes sense to offer other "},{"url":"/products/transact","type":"link","children":[{"type":"span","value":"non-traditional payment options"}]},{"type":"span","value":"."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Drones"}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re in the business of providing food packs to these underserved communities, you’ll know that often the biggest challenge is delivering that food. It would be unfortunate for such a seemingly simple step in the process to stymie otherwise good intentions. Think about it. You’ve raised funding and found an affordable provider of the goods needed to create these packs. Transporting them to rural areas can be a massive challenge. Drone technology could be the answer. Drones could also bring medical supplies to these areas. Consider areas with no roads - they've either never existed or been destroyed in a natural disaster like an earthquake or a flood. Either way, those communities are cut off and need supplies."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Cloud computing"}]},{"type":"paragraph","children":[{"type":"span","value":"The sharing of documents and information is incredibly important. This is true for Fortune 500 companies in the big city and in small rural villages. Medical and legal documents can be shared across time zones and class divides. Cloud computing makes it possible for these important files to be transferred at the click of a button. Internet connectivity dependent, of course. Innovation is everywhere and no doubt gives businesses the competitive advantage."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Technology trends for emergency relief and rescue"}]},{"type":"paragraph","children":[{"type":"span","value":"We’ve discussed how valuable drones can be to deliver food and medication to those in need in emergency natural disaster situations. But they’ve proved useful in other, less natural, areas. Consider the recent rescue of a soccer team from a remote cave in Thailand. "},{"url":"https://www.wired.co.uk/article/thai-cave-rescue-boys-news-tech","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Thermal cameras and aerial drones"}]},{"type":"span","value":" all formed part of the rescue team. In addition, radios usually used by firefighters battling massive blazes were brought in to assist with communication issues. Without these new technologies and tools, there’s no doubt that the end to that saga would have been entirely different."}]},{"type":"paragraph","children":[{"type":"span","value":"If your interest in some of these technology trends is piqued and you’d like to find out how your business can make use of them, "},{"url":"/articles/technology/technology-trends-digital-transformation/","type":"link","children":[{"type":"span","value":"read our recent article about more current and upcoming trends"}]},{"type":"span","value":" that you should be aware of. Your business might not be involved in a Thai cave rescue, but that doesn’t mean your business’ SMS messages won’t radically impact someone, somewhere. We’re living in a digital world, after all. All of the leading companies are embracing technology to make their and their customers’ lives easier. Embrace tech trends, including the simple, easy-to-use SMS message, and you'll get to watch your business flourish."}]}]}}}},{"seo":{"title":"Benefits of chatbots for your business operations","description":"Chatbots are a lot easier to set up than you think and can offer multiple benefits apart from cost savings. 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Sure, this software communicates with your customers, but only to free up time, money, and energy for other tasks. When you’re able to automate the time-consuming activities and give agents the opportunity to focus on other areas of the business, you’ll quickly see the benefits of chatbots for the efficiency of your business operations."}]},{"type":"paragraph","children":[{"type":"span","value":"As far as customer service goes, the future holds plenty of opportunities for human interaction between businesses and customers. While these innovative tools may seem like they’re eliminating the need for a skilled workforce, they’re simply making the data collection and analyzing process easier and more efficient."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"So, what exactly is a chatbot? "}]},{"item":"62127413","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"A chatbot is a program, powered by the rules of artificial intelligence (AI). It is used to create an interface that ‘acts’ as a human and can answer programmable questions according to customers’ needs. You’ll be able to automate generic responses such as shipping details, trading hours, specials, and more. However, the more complex the messages become, the more human engagement is necessary in the initial stages of the conversation. Over time, the more intelligent your chatbot becomes, the easier it’ll be to implement strategies that complement these conversations and solve complex queries with ease."}]},{"type":"paragraph","children":[{"type":"span","value":"Since chatbots are created by AI, they’re able to comprehend as many languages and commands as are put into them. For example, your chatbot identity can be differentiated according to the different platforms you use to communicate with your customers, and they are available 24/7. The good thing about their availability is that they’re faster than humans and they give customers an ‘always on’ experience with your brand. Here are some of the benefits of chatbots for your employees and your business as a whole:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Always present on messaging platforms"}]},{"type":"paragraph","children":[{"type":"span","value":"By incorporating chatbots into your customer service offerings, you’ll be able to keep up with trends and reach customers in real-time. Since customer journeys and behaviors are constantly changing, you’ll be able to access this data and follow them on their journey."}]},{"type":"paragraph","children":[{"type":"span","value":"Knowing this, you’ll be able to change your approach according to your customers’ needs. It’s also much easier and quicker to reach customers with chatbots, so they won’t have to wait for hours for human responses. Your customers will get an immediate response, which is just what they want, and your agents will be available when a more conversational interaction is required. "}]},{"item":"62127414","type":"block"},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Improved customer service is one of the most prominent benefits of chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"Throughout the general purchasing process, chatbots can be programmed to assist where needed. This will make customers feel like they’re communicating with a real person, no matter the time they’re messaging them. Apart from responding with text and voice replies, chatbots are able to direct customers to rich content like product pages, video tutorials, and articles to help them throughout their journey."}]},{"type":"paragraph","children":[{"type":"span","value":"As mentioned before, no matter where your customers are situated, at whatever time of day, they’ll be able to enquire about something to do with your business. And, better yet, they’ll get a response. This type of interaction will always give your brand a good reputation, "},{"url":"http://www.businessinsider.com/how-chatbots-could-change-customer-service-over-the-next-5-years-2017-9?IR=T","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"improving your customer satisfaction"}]},{"type":"span","value":". The more innovative companies become with their services, the more they can focus on other priorities."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Have a proactive customer interaction"}]},{"type":"paragraph","children":[{"type":"span","value":"Since customer service agents have become so busy, they don’t necessarily have the manpower and time to initiate conversations with customers. More so, if companies haven’t integrated chatbot software into their channels, customers could be sitting for hours or even days without a response to their query. This type of poor customer service shines a negative light on the company’s name. However, thanks to chatbots and artificial intelligence programs, there is no reason why your business shouldn’t be starting conversations with your customers to see if they’re happy and whether or not they enjoy your services."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Increase customer engagement "}]},{"item":"62127415","type":"block"},{"type":"heading","level":3,"children":[{"type":"span","value":"\n"}]},{"type":"paragraph","children":[{"type":"span","value":"When companies communicate effectively with their customers, it makes them feel special. This is especially important when it comes to millennials, as they feel the need to be recognized. While your chatbot will act as your social interface, it’ll also contribute to more consistent, interactive conversations with your customers. And, as mentioned, you can easily program the responses you want to give to your customers and when. These small tweaks will improve sales with your brand and overall customer experience."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Monitor consumer data and gain insights"}]},{"type":"paragraph","children":[{"type":"span","value":"Analyzing data is a time-consuming exercise. Whether you’re doing it to learn more about your customers or you’re simply interested in understanding their purchasing behavior, data capturing and cleansing is important when it comes to improving your customer service. Using a machine to do this for you will speed up the process and allow you to start strategizing around a new approach. With the feedback generated from the information gathered, you’ll be able to track the responses, predict new ones and suggest business adjustments to improve operations. For example, if your landing page generates traffic without conversions, your chatbot will be able to send out a survey to ask your customers specific questions that can help you to understand why their registrations didn’t turn into purchases. In addition to this, a chatbot can also help you determine the unqualified leads through predetermined KPIs (budget, relevancy, timeline, and resources) and prevent you from having to deal with these time-consuming leads."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Cost savings"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the greatest things about chatbots is that in the long term, "},{"url":"/articles/technology/chatbots-cutting-call-center-costs/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"your business will be saving a lot more money"}]},{"type":"span","value":" by incorporating this software into your platforms than it would be to hire someone with the skills to perform each task as efficiently. Not only will this help you save costs on employee salaries, but your business will have the opportunity to increase sales because of improved customer services."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Start cashing in on the benefits of chatbots for your business"}]},{"type":"paragraph","children":[{"type":"span","value":"As you can see, the benefits of chatbots for your business are endless. These robotic ‘helpers’ can make life easier for you and your employees as it will free up time to focus on adding a personal approach to specific areas of the business. All basic and repetitive tasks can be done in the blink of an eye because programming a chatbot is easy to implement, maintain, and use. These small adjustments will help you to retain your brand perception, keep existing customers and attract new ones. To learn more about the benefits of chatbots in a modern world, "},{"url":"/articles/technology/ditch-phone-line-use-chatbots/","type":"link","children":[{"type":"span","value":"read our recent article containing insights on the topic"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Tips for improving your marketing plan to boost sales this year","description":"Clickatell offer 5 easy tips to boost sales in 2019 including personalization and creating a sense of urgency for customers.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633106475-marketing-plan-boost-sales-sms-300x117.jpg?auto=format","id":"DatoCmsAsset-25901738"}},"internalName":"Tips for improving your marketing plan to boost sales this year","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633106475-marketing-plan-boost-sales-sms-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633106475-marketing-plan-boost-sales-sms-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633106475-marketing-plan-boost-sales-sms-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633106475-marketing-plan-boost-sales-sms-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoPCAgLDwoNDhMQDg0NFRMNFhENFxQZGBYfFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoGSg7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAFBgEDBwD/xAAfEAACAgEEAwAAAAAAAAAAAAAAAQIFBCIxMjMDERL/xAAVAQEBAAAAAAAAAAAAAAAAAAADAv/EABsRAAAHAQAAAAAAAAAAAAAAAAABAgQREiED/9oADAMBAAIRAxEAPwDRLm1UcZ/IuYNzKPlZdbdDAONyZHUqngZumxaDVpcwlDUyBXt2/W5wqepwLU2RI//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633106475-marketing-plan-boost-sales-sms-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoPCAgLDwoNDhMQDg0NFRMNFhENFxQZGBYfFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoGSg7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAFBgEDBwD/xAAfEAACAgEEAwAAAAAAAAAAAAAAAQIFBCIxMjMDERL/xAAVAQEBAAAAAAAAAAAAAAAAAAADAv/EABsRAAAHAQAAAAAAAAAAAAAAAAABAgQREiED/9oADAMBAAIRAxEAPwDRLm1UcZ/IuYNzKPlZdbdDAONyZHUqngZumxaDVpcwlDUyBXt2/W5wqepwLU2RI//Z"}},"id":"DatoCmsTemplateArticle-62138422","title":"Tips for improving your marketing plan to boost sales this year","slug":"tips-marketing-plan-boost-sales","meta":{"updatedAt":"2022-11-21T13:29:55.117+00:00"},"body":{"blocks":[{"id":"62138419","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633089798-zz.jpg?auto=format","title":null}},{"id":"62138420","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633084671-v.jpg?auto=format","title":null}},{"id":"62138421","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633106661-fff.jpg?auto=format","title":null}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Mobile marketing tips to boost sales campaigns"}]},{"type":"paragraph","children":[{"type":"span","value":"With the holiday season well and truly over, it’s important to have your marketing plan and post-season ideas down to a tee. If you plan your SMS marketing campaigns carefully and leverage social and customer relationship management (CRM) channels to help boost awareness and conversions, you’ll be able to reach your financial targets without feeling too much of that after-the-holidays slump. "}]},{"item":"62138419","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Now is the ideal time for marketers to work their magic and try their hand at new social media and business tactics. The right approach can significantly increase traction and show customers why they should spend their money with your business, which is exactly what you want. Considering that SMS messages have an open rate of 98 percent, SMS marketing is the ultimate medium for marketers to be using. Pair each campaign with some quirky copy to keep your customers interested, and they'll be falling over their feet to get their hands on your deals."}]},{"type":"paragraph","children":[{"type":"span","value":"Similar to the SMS “chat”, the chatbot concept is yet another idea for businesses to personalize their marketing and drive measurable results where it matters most. Here are a few tips to consider in your marketing plan this year."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Personalize messages and product recommendations"}]},{"type":"paragraph","children":[{"type":"span","value":"Whether you’re using SMS messaging or chatbot technology to reach your customers, always look beyond the “sale” and try to engage in the most personalized manner possible. Customers want to feel special and welcome, and this can be done by personalizing your messages. Consider a tailored approach for your next campaign."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Use urgent sales messages"}]},{"type":"paragraph","children":[{"type":"span","value":"When you create a sense of urgency with your "},{"url":"/products/sms","type":"link","children":[{"type":"span","value":"SMS messaging"}]},{"type":"span","value":" about special discounts, you’ll urge your customers to complete a purchase in a certain period of time. For instance, if you send out a message saying that there’s a sale on and loyal customers receive a further discount, this will increase website traffic significantly. You can guarantee that these shoppers will arrive either in your store or at your online store to find the discounts they were promised. "}]},{"item":"62138420","type":"block"},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Offer free shipping on items"}]},{"type":"paragraph","children":[{"type":"span","value":"Since many customers don’t have time to visit stores during their busy days, most customers resort to online shopping. And along with paying for their purchases, customers need to pay for shipping which can be quite pricey, depending on the item they choose to purchase. So, avoid these additional charges for your customers by incorporating free shipping into your marketing plan. This alone will draw customers in because they know how much money they can save."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"“Last minute” freebie texts "}]},{"item":"62138421","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Send targeted information that will appeal to your customers. For instance, “last minute savings” on an item you know they’ve looked at before. It’s these SMS messaging tactics which can encourage your customers to make impulse purchases."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Post-festive season promotions"}]},{"type":"paragraph","children":[{"type":"span","value":"A company’s marketing plan needs to include post-season ideas. While December and January are busy months for businesses, they are months where customers need to budget and save their money. To be successful with your social media and business approach, you need to be smart about your campaigns and consider ways to win over your customers when it matters most. Monitor your customers’ behavior and make sales opportunities easier than ever."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Time to tweak your marketing plan"}]},{"type":"paragraph","children":[{"type":"span","value":"Many businesses are adopting an omnichannel approach so that they can contact their customers on their preferred channels and when it appeals to them. You need to focus your marketing plan on relaying the correct messages based on their needs and using the correct touchpoints to connect with your customers. There is so much competition out there, so take control of your campaigns and learn more about the tools you need. "},{"url":"/products/touch/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" and "},{"url":"/articles/digital-marketing/every-retailer-needs-omni-channel-festive-season/","type":"link","children":[{"type":"span","value":"SMS Platform"}]},{"type":"span","value":" can take your marketing efforts to new heights - "},{"url":"/sign-up/","type":"link","children":[{"type":"span","value":"sign up for a free Clickatell account today"}]},{"type":"span","value":" and start reaping the benefits of both of these solutions."}]}]}}}},{"seo":{"title":"How digital trends and SMS are shaping the future of charities","description":"Find out how charities are embracing digital trends and new technologies including using social media and making it easier to donate.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633106765-digital-trends-sms-charities-300x115.jpg?auto=format","id":"DatoCmsAsset-25901768"}},"internalName":"How digital trends and SMS are shaping the future of charities","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633106765-digital-trends-sms-charities-300x115.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633106765-digital-trends-sms-charities-300x115.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633106765-digital-trends-sms-charities-300x115.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633106765-digital-trends-sms-charities-300x115.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFRELDhgQDg0NDh0NDQoYFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABA//EACAQAAEDAgcAAAAAAAAAAAAAAAEAAgQDIQURFDIzQXH/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABkRAAMAAwAAAAAAAAAAAAAAAAABAhESIf/aAAwDAQACEQMRAD8AcBWGdkPnVwwElas3Ifi3E7xQdcEShfkzaTpJBKiAySdY6/apBq3kvqf/2Q=="},"width":300,"height":115},"url":"https://www.datocms-assets.com/54467/1633106765-digital-trends-sms-charities-300x115.jpg?auto=format","width":300,"title":null,"height":115,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFRELDhgQDg0NDh0NDQoYFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABA//EACAQAAEDAgcAAAAAAAAAAAAAAAEAAgQDIQURFDIzQXH/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABkRAAMAAwAAAAAAAAAAAAAAAAABAhESIf/aAAwDAQACEQMRAD8AcBWGdkPnVwwElas3Ifi3E7xQdcEShfkzaTpJBKiAySdY6/apBq3kvqf/2Q=="}},"id":"DatoCmsTemplateArticle-62138439","title":"How digital trends and SMS are shaping the future of charities","slug":"digital-trends-sms-charities","meta":{"updatedAt":"2022-11-21T13:32:08.440+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS Messaging ideas for charities"}]},{"type":"paragraph","children":[{"type":"span","value":"Times are tough and money is tight for consumers across the globe. And that pinch is certainly being felt by charities. The organizations which millions of people around the world rely on to assist them in the most challenging moments of their lives need to find new, better ways to do that work. Digital trends in technology can help. It’s important that charities embrace technology to ensure they’re on the receiving end of donations when they are made."}]},{"type":"paragraph","children":[{"type":"span","value":"Consider this – a donor arrives at your organization’s website but can’t find how or where to donate. They’ll soon turn to another website or another charity and consider yours to be a waste of time. This is an appalling example of a missed opportunity which could have been solved by a better user experience on your website. Better communication and customer service could also have assisted if that person had reached out to the organization. Studying your customer’s experience journey as they navigate your website could pinpoint specific trouble spots and pain points. Of course, understanding their questions and feelings as they begin this process will mitigate many possible issues along your various touch points."}]},{"type":"paragraph","children":[{"type":"span","value":"Addressing global challenges recently, Red Cross South Africa CEO Derick Naidoo referred to just this, saying that organizations had to accept that there was a need to do more with less. He also mentioned the need for charities to make use of technology."}]},{"type":"paragraph","children":[{"type":"span","value":"“At a time of "},{"url":"http://redcross.org.za/2017/11/10/red-cross-addressing-global-challenges/","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"escalating humanitarian crises"}]},{"type":"span","value":", constrained budgets and in an increasingly unpredictable world, humanitarians need to be more agile, more anticipatory, and more alert to change. Although we often cannot predict disasters and crises, we can develop ways to respond to them as quickly and efficiently as possible. We can also incorporate emerging technologies into our practices to save and improve more lives.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Here are just some of the digital trends and technologies which charities should consider embracing."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Embrace social media"}]},{"type":"paragraph","children":[{"type":"span","value":"There’s no doubt, when considering the past decade, that social media has changed the way that charities are doing their work. These types of digital trends have been helpful to organize mobilization and to get volunteer feet on the ground at the moments when they’re most needed. Using a chatbot for customer support could make this process even more simple. For instance, "},{"url":"/products/touch/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" enables you to resolve customer queries through your website, chat apps, and social media channels. That would immediately have solved that pesky communication issue along the customer experience journey."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Make it easy to donate by SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"Barriers to donating along the customer experience journey are what stop many people from doing just that. But for charities and donors alike that might be remedied with the help of technology. One of the most recently reported digital trends is that "},{"url":"https://www.digitaltrends.com/home/alexa-voice-charity-donation/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Amazon’s Alexa will enable donors to “sign” a check for their favorite charity"}]},{"type":"span","value":" with just their voice. That’s right, all donors have to do is say, “Alexa, donate $10 to California Wildfires Relief”. Alexa, helpful as ever, will take care of the rest."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Use the digital trends which work best"}]},{"type":"paragraph","children":[{"type":"span","value":"Charities don’t have a lot of time and money to research new tools. They need to take advantage of what they know works. And the one tool that every charity has access to and that is proven to work is SMS. Yes, SMS has been around forever. But that doesn’t make it any less valuable. In fact, SMS messages are opened more often and far faster than email. You might consider using our "},{"url":"/products/platform/","type":"link","children":[{"type":"span","value":"SMS Platform"}]},{"type":"span","value":". It gives you the ability to SMS-enable any application, website or system. Bulk messaging has never been easier."}]},{"type":"paragraph","children":[{"type":"span","value":"To read more about how the "},{"url":"/articles/digital-marketing/nonprofit-sms-messaging/","type":"link","children":[{"type":"span","value":"non-profit industry and SMS"}]},{"type":"span","value":" can work together, read our recent article. It highlights what the benefits are for the industry (and there are many)."}]}]}}}},{"seo":{"title":"The progression of SMS marketing in the United Kingdom","description":"Clickatell looks at the history of SMS in the UK since the first SMS was sent in 1992.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633106891-sms-marketing-united-kingdom-300x117.jpg?auto=format","id":"DatoCmsAsset-25901772"}},"internalName":"The progression of SMS marketing in the United Kingdom","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633106891-sms-marketing-united-kingdom-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633106891-sms-marketing-united-kingdom-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633106891-sms-marketing-united-kingdom-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633106891-sms-marketing-united-kingdom-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgNDQoXDhYQDg4NGhoNFg0YFxoZGBYVFhUaHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFhwvLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAaAAABBQEAAAAAAAAAAAAAAAAFAQIDBAYA/8QAHRAAAQQCAwAAAAAAAAAAAAAAAQACAwUEMgYRNP/EABcBAAMBAAAAAAAAAAAAAAAAAAIDBAH/xAAaEQABBQEAAAAAAAAAAAAAAAAAAQIRMVEh/9oADAMBAAIRAxEAPwDQ4Nq5rk6wvXxsJCGYuyhtNCp4bg1irBQl5NMZz0EiDj0Fci5hi2f/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633106891-sms-marketing-united-kingdom-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgNDQoXDhYQDg4NGhoNFg0YFxoZGBYVFhUaHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFhwvLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAaAAABBQEAAAAAAAAAAAAAAAAFAQIDBAYA/8QAHRAAAQQCAwAAAAAAAAAAAAAAAQACAwUEMgYRNP/EABcBAAMBAAAAAAAAAAAAAAAAAAIDBAH/xAAaEQABBQEAAAAAAAAAAAAAAAAAAQIRMVEh/9oADAMBAAIRAxEAPwDQ4Nq5rk6wvXxsJCGYuyhtNCp4bg1irBQl5NMZz0EiDj0Fci5hi2f/2Q=="}},"id":"DatoCmsTemplateArticle-62138456","title":"The progression of SMS marketing in the United Kingdom","slug":"sms-marketing-united-kingdom","meta":{"updatedAt":"2022-11-22T14:45:37.410+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS in the UK"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s been more than 25 years since the first SMS was sent in the United Kingdom. And texting has certainly come a long way in those years. The text message, sent on December 3 in 1992, very simply said “Merry Christmas”. That’s right, no SMS speak, no emojis, and definitely no sign of SMS marketing."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The history of SMS in the UK (or the world, actually)"}]},{"type":"paragraph","children":[{"type":"span","value":"At the time, software programmer Neil Papworth, then 22-years-old, sent the message to Richard Jarvis, a director at Vodafone. The message was written on a computer, because handsets could only receive, and not send, messages, to an Orbitel 901 over the Vodafone GSM network. The Orbitel 901, by the way, looks to be about the size of a phone book. Remember those?"}]},{"type":"paragraph","children":[{"type":"span","value":"The story is that Papworth, who worked for Semea Group Telecoms, was working on a project for Vodafone. Jarvis was at a festive season party on the day that the first test text message was sent. And that’s how he became the recipient of that first verbose, heartfelt SMS."}]},{"type":"paragraph","children":[{"url":"https://www.vodafone.com/perspectives/blog/25-anniversary-text-message","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Papworth recently told Vodafone"}]},{"type":"span","value":": “In 1992, I had no idea just how popular texting would become, and that this would give rise to emojis and messaging apps used by millions. I only recently told my children that I sent that first text. Looking back with hindsight, it’s clearer to see that the Christmas message I sent was a pivotal moment in mobile history.”"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Why businesses should be using SMS marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"With that trip down memory lane complete, it’s time to get to the present. There’s no doubt that SMS messages have progressed from those early days. Now, billions of these messages are sent around the world each year, with many thousands being sent each second. In the UK, 95 percent of all households have access to at least one mobile phone. In addition, "},{"url":"https://www.statista.com/statistics/271561/number-of-sent-sms-messages-in-the-united-kingdom-uk/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"82 billion SMS and MMS messages"}]},{"type":"span","value":" were sent in 2017 in the United Kingdom."}]},{"type":"paragraph","children":[{"type":"span","value":"SMS marketing also continues to be popular with businesses around the world as application-to-peer (A2P) messaging continues to grow. These are the types of messages that remind and inform customers of appointments and reservations, parcel deliveries, and banking transactions. It’s for this reason, among many others, that your customers have grown to trust and expect business messaging."}]},{"type":"paragraph","children":[{"type":"span","value":"Your customers not only expect to receive text messages from businesses, but they also prefer it. "},{"url":"http://www.eweek.com/small-business/texting-becomes-a-preferred-method-of-customer-service","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Research has found"}]},{"type":"span","value":" that customers would prefer to communicate with businesses, and customer service agents especially, via text rather than a phone call. Those aged 18- to 34-years-old were even more likely to prefer this option and to remain loyal to your business. If you aren’t using SMS as part of your marketing strategy, you’re quite simply going to be left behind. SMS messages are efficient and cost-effective, combining the best of both worlds; not only are is it a flexible and easily personalized method of reaching your customers, but the channel also offers high return on investment. No other marketing strategy can compare."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How businesses can make use of SMS marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"Once someone has opted to receive your marketing messages, you have an engaged and loyal customer waiting for your updates. Use SMS marketing messages to communicate with customers about new products, special offers, and to ask for feedback on your customer service."}]},{"type":"paragraph","children":[{"type":"span","value":"Your customers are more likely to text with a complaint or compliment than make a phone call. That feedback would otherwise never be received by your business. And without that customer feedback, your business can’t improve and grow."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s also an incredibly effective way to manage appointments. SMS makes it easy for your customers to book appointments and for you to remind them of those."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The future of SMS marketing in the UK"}]},{"type":"paragraph","children":[{"type":"span","value":"As long as people have mobile phones, they’ll be texting. And, given its ease of use and efficacy, none of us would have it any other way. If you’ve been convinced that SMS marketing is beneficial to the future of your business, read our recent article about how you can make sure that your SMS marketing strategy is "},{"url":"/articles/digital-marketing/sms-marketing-strategy-gdpr-compliant/","type":"link","children":[{"type":"span","value":"General Data Protection Regulation (GDPR) compliant"}]},{"type":"span","value":". It highlights how GDPR can be beneficial for your business and what the benefits of compliance are."}]}]}}}},{"seo":{"title":"Chatbots are taking over client relationship management... for the better","description":"Customer relationship management is being taken over by Chatbots.... for the better. 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Whether their presence was specified beforehand or not, the chances are that these interactions were quick and convenient – which is just what you want. If more businesses made use of chatbots with their existing client relationship management (CRM) systems, they’d be able to improve customer support, customer interactions, and, more importantly, customer satisfaction."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s one thing automating your business tasks. But it’s another creating a personalized chatbot to help drive your brand’s potential even more. Standard CRM software is ideal for time-consuming tasks that don’t require any business to consumer interactions - for example, boosting sales, conversions, and turnaround on internal relations. If, on the other hand, your business thrives on creating strong customer connections, you’ll need to make use of a chatbot to improve these experiences with your brand. And artificial technology is the way to do it. If you want to revive your customer relationships and increase sales or website traffic, you need to invest in a chatbot. Here are a few benefits that demonstrate why you should look at adding a chatbot to your business operations in addition to your standard client relationship management system."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"More time to focus on converting leads"}]},{"type":"paragraph","children":[{"type":"span","value":"Sales agents can make use of chatbots and automation to gather customer information and complete routine tasks. This will give them more time to focus on what they do best: selling. Often, sales agents are so caught up in the data aspect of feedback or queries gathered online that they can hardly find the time to complete the tasks they’re hired to do. So, by integrating AI into your existing client relationship management software, agents will be able to spend more time generating hot leads without experiencing constant interference from customer queries."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"A smarter approach to client relationship management"}]},{"type":"paragraph","children":[{"type":"span","value":"Standard client relationship management is incredibly helpful, once the information has been keyed into the system and submitted for a content audit or report. However, this still requires human attention since someone physically needs to enter the information before they can generate their desired results. With the integration of machine learning and "},{"url":"/products/interact/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"a tool such as Clickatell Touch"}]},{"type":"span","value":", your computer will be able to do everything for you. Beyond the advantages of having one central point where you can send and receive messages to your customers, your chatbot application will be able to sift through the information received from customers, record answers, and adjust its approach in real-time. This is an effective approach as it’s affordable and incredibly helpful. Business owners can now rest assured knowing that AI is working its magic and delivering accurate and measurable results to assist with multiple data-driven decisions."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"CRM intelligence on another level"}]},{"type":"paragraph","children":[{"type":"span","value":"As you know, chatbots can service your clients on social media, live chat, and email. Their abilities have changed over time, allowing businesses to “train” them to be more intelligent by feeding them with new information. In essence, your chatbot is as smart as you make it. If you integrate a chatbot into your existing client relationship system you’ll be able to assist customers, generate real-time data, and more – in minutes. You’ll be able to analyze your customers’ behavior and user activities on your website and then communicate with them according to their interests without having to ask them to complete surveys or questionnaires about your website’s user experience (UX) or product offerings, for instance. All of this information can be sourced by your chatbot and inserted into your client relationship management system without you having to sit and monitor its actions. Now, you can sit back and "},{"type":"span","marks":["emphasis"],"value":"actually"},{"type":"span","value":" focus on bettering your job for yourself."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Speedy service with Touch"}]},{"type":"paragraph","children":[{"url":"/products/interact/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" is the ideal solution for your business needs. Our simple plug-and-play tool works across multiple channels, unifying agent teams in a seamless manner. It requires zero coding and development, and its omnichannel approach allows you to communicate with your customers across a variety of different platforms without compromising on quality. We’re giving you the opportunity to harness the power of automation, resolve more queries, faster and more effectively and, personalize your own chatbot to ensure it’s on-brand. Try it out today, and "},{"url":"/articles/digital-marketing/tips-market-online-chatbot/","type":"link","children":[{"type":"span","value":"start marketing the CRM always-on service you’ve always wanted"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"How to get customers to opt-in to your SMS marketing","description":"With improved Privacy and Data protection laws it's becoming a challenge to get customers to opt-in. 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Brands have to consider the Telephone Consumer Protection Act in the United States, Protection of Personal Information Act in South Africa, the European Union’s "},{"url":"/articles/information-security/what-is-gdpr/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"General Data Protection Regulation (GDPR)"}]},{"type":"span","value":" which came into effect early in 2018, and many more such "},{"url":"/faqs/answer/what-are-country-specific-sms-regulations/","type":"link","children":[{"type":"span","value":"laws and regulations around the world"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"This means that if you work with a brand which has customers based around the world, you need to take "},{"type":"span","marks":["emphasis"],"value":"all"},{"type":"span","value":" of these various laws into account. You really need to ensure every “i” is dotted and that every “t” is crossed. So, why continue to build those direct marketing lists of yours? Well, to put it simply, there is no form of marketing service more effective than SMS messaging."}]},{"type":"paragraph","children":[{"type":"span","value":"Email marketing just doesn’t have the same high open rates and positive response rate that SMS does. As for junk mail or offering mail order options, your customers just aren’t interested."}]},{"type":"paragraph","children":[{"type":"span","value":"With all of that to think about, it can be difficult to even consider how to encourage customers to sign up to your distribution lists, let alone read the messages and take action. So, here are some tips on how you can do exactly that."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Offer incentives"}]},{"type":"paragraph","children":[{"type":"span","value":"The first and most important rule of SMS marketing is always going to be to offer your customers a benefit to signing up to your list. People have become savvy and are wary of just about any form of marketing. They know that every brand wants to sell them products or services. And the truth is, they really want to know what’s in it for them. Offering discounts to customers who sign up is always a popular option. Another smart idea is to let your customers know that they’ll be invited to exclusive events when they sign up to your list. Everyone loves to feel like they’re receiving special treatment."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Short and sweet"}]},{"type":"paragraph","children":[{"type":"span","value":"You only have 160-characters to work with. Brands that are able to send text messages, containing all the necessary information and sticking to that character count are going to win some customer loyalty. You need to keep your customers interested and encourage them to take action... which brings us to the next point."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Call to action (CTA)"}]},{"type":"paragraph","children":[{"type":"span","value":"Every marketing message must include a CTA (call to action). Whether it’s a link to your website or an encouragement to phone your office, your customers absolutely must know what to do after reading your SMS. SMS marketing without a CTA is pointless. Without one, you’re wasting both your and your customers’ time."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"An escape route"}]},{"type":"paragraph","children":[{"type":"span","value":"Just as your customers need to give you permission to contact them via SMS, they also need to be given the option to leave. Text message marketing materials must always provide customers with an option to opt out. Because laws are so different in various parts of the world, it’s important that your brand's messaging stays on the correct side of the law at all times."}]},{"type":"paragraph","children":[{"type":"span","value":"With the correct know-how and familiarity with direct marketing laws, SMS is a communication option that will give you the best bang for your marketing buck. If your interest in these new laws and regulations has been piqued, read our recent article about why it’s "},{"url":"/articles/information-security/businesses-gdpr/","type":"link","children":[{"type":"span","value":"important for businesses to adopt GDPR"}]},{"type":"span","value":" or learn more about "},{"url":"/articles/digital-marketing/sms-marketing-strategy-gdpr-compliant/","type":"link","children":[{"type":"span","value":"how to ensure your SMS messaging strategy is GDPR compliant"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"How to get customers to opt-in to your SMS marketing","description":"With improved Privacy and Data protection laws it's becoming a challenge to get customers to opt-in. 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Brands have to consider the Telephone Consumer Protection Act in the United States, Protection of Personal Information Act in South Africa, the European Union’s "},{"url":"/articles/information-security/what-is-gdpr/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"General Data Protection Regulation (GDPR)"}]},{"type":"span","value":" which came into effect early in 2018, and many more such "},{"url":"/faqs/answer/what-are-country-specific-sms-regulations/","type":"link","children":[{"type":"span","value":"laws and regulations around the world"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"This means that if you work with a brand which has customers based around the world, you need to take "},{"type":"span","marks":["emphasis"],"value":"all"},{"type":"span","value":" of these various laws into account. You really need to ensure every “i” is dotted and that every “t” is crossed. So, why continue to build those direct marketing lists of yours? Well, to put it simply, there is no form of marketing service more effective than SMS messaging."}]},{"type":"paragraph","children":[{"type":"span","value":"Email marketing just doesn’t have the same high open rates and positive response rate that SMS does. As for junk mail or offering mail order options, your customers just aren’t interested."}]},{"type":"paragraph","children":[{"type":"span","value":"With all of that to think about, it can be difficult to even consider how to encourage customers to sign up to your distribution lists, let alone read the messages and take action. So, here are some tips on how you can do exactly that."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Offer incentives"}]},{"type":"paragraph","children":[{"type":"span","value":"The first and most important rule of SMS marketing is always going to be to offer your customers a benefit to signing up to your list. People have become savvy and are wary of just about any form of marketing. They know that every brand wants to sell them products or services. And the truth is, they really want to know what’s in it for them. Offering discounts to customers who sign up is always a popular option. Another smart idea is to let your customers know that they’ll be invited to exclusive events when they sign up to your list. Everyone loves to feel like they’re receiving special treatment."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Short and sweet"}]},{"type":"paragraph","children":[{"type":"span","value":"You only have 160-characters to work with. Brands that are able to send text messages, containing all the necessary information and sticking to that character count are going to win some customer loyalty. You need to keep your customers interested and encourage them to take action... which brings us to the next point."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Call to action (CTA)"}]},{"type":"paragraph","children":[{"type":"span","value":"Every marketing message must include a CTA (call to action). Whether it’s a link to your website or an encouragement to phone your office, your customers absolutely must know what to do after reading your SMS. SMS marketing without a CTA is pointless. Without one, you’re wasting both your and your customers’ time."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"An escape route"}]},{"type":"paragraph","children":[{"type":"span","value":"Just as your customers need to give you permission to contact them via SMS, they also need to be given the option to leave. Text message marketing materials must always provide customers with an option to opt out. Because laws are so different in various parts of the world, it’s important that your brand's messaging stays on the correct side of the law at all times."}]},{"type":"paragraph","children":[{"type":"span","value":"With the correct know-how and familiarity with direct marketing laws, SMS is a communication option that will give you the best bang for your marketing buck. If your interest in these new laws and regulations has been piqued, read our recent article about why it’s "},{"url":"/articles/information-security/businesses-gdpr/","type":"link","children":[{"type":"span","value":"important for businesses to adopt GDPR"}]},{"type":"span","value":" or learn more about "},{"url":"/articles/digital-marketing/sms-marketing-strategy-gdpr-compliant/","type":"link","children":[{"type":"span","value":"how to ensure your SMS messaging strategy is GDPR compliant"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Generation Z wants to work with future technology trends - here’s why","description":"Clickatell discusses some of the reasons why the mercurial Generation Z wants to work with future technology trends. Click here to find out more.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633160807-generation-z-future-technology-trends-768x299.jpg?auto=format","id":"DatoCmsAsset-25984275"}},"internalName":"Generation Z wants to work with future technology trends - here’s why","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633160890-generation-z-future-technology-trends-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633160890-generation-z-future-technology-trends-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633160890-generation-z-future-technology-trends-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633160890-generation-z-future-technology-trends-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYNDhgQFRUNFRUOFREYFx8lHRYTFhYdKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscHSg7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EACMQAAECAwkBAAAAAAAAAAAAAAABBQIREwYUMTVBUWFxgQP/xAAWAQEBAQAAAAAAAAAAAAAAAAAEAwL/xAAbEQACAQUAAAAAAAAAAAAAAAAAAjEBAxETIf/aAAwDAQACEQMRAD8AdXF7qIsthCcnhb/LkPffBRIdcw9MpA/QlKQaZZp0hpQzXQgAs8q0oeiybL0E1tcn/9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633160890-generation-z-future-technology-trends-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYNDhgQFRUNFRUOFREYFx8lHRYTFhYdKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscHSg7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EACMQAAECAwkBAAAAAAAAAAAAAAABBQIREwYUMTVBUWFxgQP/xAAWAQEBAQAAAAAAAAAAAAAAAAAEAwL/xAAbEQACAQUAAAAAAAAAAAAAAAAAAjEBAxETIf/aAAwDAQACEQMRAD8AdXF7qIsthCcnhb/LkPffBRIdcw9MpA/QlKQaZZp0hpQzXQgAs8q0oeiybL0E1tcn/9k="}},"id":"DatoCmsTemplateArticle-61748089","title":"Generation Z wants to work with future technology trends - here’s why","slug":"generation-z-future-technology-trends","meta":{"updatedAt":"2022-10-26T23:23:36.425+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Generation Z - the technology generation"}]},{"type":"paragraph","children":[{"type":"span","value":"Depending on who you ask, Generation Z comprises young people born after 1996, give or take a few years. That means that they’re currently about 22-years-old and entering the workforce. This is the generation that has never known a world without the internet and couldn’t cope without checking their smartphone every few minutes. So, it’s really no surprise that this is the generation that wants to work with tech and future technology trends."}]},{"type":"paragraph","children":[{"type":"span","value":"New research by Dell Technologies has found that this generation understands digital transformation and wants to work in tech-related fields. The information technology company surveyed more than 12 000 members of this generation, aged between 16 and 23 years old, in 17 countries. The way we work and live can be transformed by technology, and young people understand that."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Who are the members of Generation Z?"}]},{"type":"paragraph","children":[{"type":"span","value":"Impatient, self-taught, talented, brilliant, ambitious and pragmatic. These are just some of the words that have been used to describe Generation Z. And they’re soon going to make up the majority of the workforce. So, it’s high time you get properly acquainted with them."}]},{"type":"paragraph","children":[{"type":"span","value":"Generation Z is being characterized as one who wants to work and learn. The members of this generation have lived through difficult financial times and employment scarcity. They know they need to find work that can support them financially, but they also want to work in a career that fuels their passions and interests. They know they need to be agile and open to the changing world around them. And those are just some of the reasons why they are so eager to work with technology trends."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"What are their values?"}]},{"type":"paragraph","children":[{"type":"span","value":"Even more so than previous generations, this generation wants to do good. They want their work to matter and they want to work for an employer who has the same values. Sometimes dubbed “Philanthroteens”, this is the generation that used their allowance from a young age to donate to the causes they believed in. And that spirit of generosity is now translating into their workplace preferences. If yours is a workplace that does this kind of work, whether as part of service offerings or as corporate social investment work, be sure to make it known. That could be exactly what attracts the attention of your next rising star employee."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"What areas do they want to work in?"}]},{"type":"paragraph","children":[{"type":"span","value":"Generation Z wants to work with “cutting-edge” future technology trends, says the Dell Technologies research. In addition to embracing this type of technology, they want to pass on their knowledge of existing tech and technology trends. According to the study, a massive 91 percent say that the technology offered by employers would impact choosing a future job."}]},{"type":"paragraph","children":[{"type":"span","value":"Employers, it’s safe to say that it's time to pack away your behemoth-sized desktop computers. Augmented and virtual reality (AR and VR) are two areas that interest these young people. They’re also enthusiastic about artificial intelligence (AI), and working in cybersecurity. They’re most passionate about wanting to explore future technology trends as they’re released."}]},{"type":"paragraph","children":[{"type":"span","value":"Generation Z is also made up of would-be "},{"url":"https://growingleaders.com/blog/six-defining-characteristics-of-generation-z/","type":"link","children":[{"type":"span","value":"entrepreneurs"}]},{"type":"span","value":". They want to start their own business and lead a team of people in creating a new product or service offering. Due to their interest in flexible working schedules and environments, it’s likely your Generation Z employees will be running a little something on the side after working hours."}]},{"type":"paragraph","children":[{"type":"span","value":"When considering how your workplace will accept these tech-loving young people into the workforce, it’s important to keep in mind that they are ready and willing to learn."}]},{"type":"paragraph","children":[{"type":"span","value":"They’re also enthusiastic about the opportunity to mentor some of their older colleagues and teach them about the latest technology trends. Machine learning, Internet of Things (IOT) devices, and AI might be unfamiliar concepts to your older staff members right now."}]},{"type":"paragraph","children":[{"type":"span","value":"They won’t be for much longer if Generation Z has their way."}]},{"type":"paragraph","children":[{"type":"span","value":"What’s obvious is that the workplace is changing rapidly. If you’re interested in the topic, read our recent article about the "},{"url":"/articles/technology/women-in-tech-technology-trend/","type":"link","children":[{"type":"span","value":"need for an increased number of women working in tech"}]},{"type":"span","value":". The future of tech certainly looks very different to what we’ve imagined up until now. And that’s a good thing."}]}]}}}},{"seo":{"title":"Your guide to Unicode and SMS solutions","description":"Read our guide to Unicode SMS messaging and its applications including sending messages in Japanese and Arabic languages.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633161431-unicode-sms-768x299.jpg?auto=format","id":"DatoCmsAsset-25984317"}},"internalName":"Your guide to Unicode and SMS solutions","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633161451-unicode-sms-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633161451-unicode-sms-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633161451-unicode-sms-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633161451-unicode-sms-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQ0WDhMQDQ4NDh0NDhENFxUZGCIVFiEaJCslGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFg0QHDsoFhwvLy8vLzsvLy8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABgcD/8QAIBAAAQMEAgMAAAAAAAAAAAAAAQACBAYTIZEFEQMxMv/EABcBAAMBAAAAAAAAAAAAAAAAAAECAwD/xAAXEQADAQAAAAAAAAAAAAAAAAAAAQIT/9oADAMBAAIRAxEAPwCqu5bwNb2SlqoOei2+i8LGUTZOSkSo3Ozk7VUgTI0wqgjMZ9hCnsdzrfs7QsPmj//Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633161451-unicode-sms-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQ0WDhMQDQ4NDh0NDhENFxUZGCIVFiEaJCslGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFg0QHDsoFhwvLy8vLzsvLy8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABgcD/8QAIBAAAQMEAgMAAAAAAAAAAAAAAQACBAYTIZEFEQMxMv/EABcBAAMBAAAAAAAAAAAAAAAAAAECAwD/xAAXEQADAQAAAAAAAAAAAAAAAAAAAQIT/9oADAMBAAIRAxEAPwCqu5bwNb2SlqoOei2+i8LGUTZOSkSo3Ozk7VUgTI0wqgjMZ9hCnsdzrfs7QsPmj//Z"}},"id":"DatoCmsTemplateArticle-61749050","title":"Your guide to Unicode and SMS solutions","slug":"unicode-sms-solutions","meta":{"updatedAt":"2022-10-26T23:23:17.797+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Clickatell's Unicode SMS guide"}]},{"type":"paragraph","children":[{"type":"span","value":"Unicode seems like it should be a cross between technology and mythology. But it’s really nothing like that. It’s a system which has been devised to understand the characters in every language, used on websites and within SMS solutions."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What’s the history of Unicode?"}]},{"type":"paragraph","children":[{"type":"span","value":"Unicode has its origins in the late 1980s when staffers from a "},{"url":"https://en.wikipedia.org/wiki/Unicode","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"number of tech companies"}]},{"type":"span","value":", including Xerox and Apple, collaborated to create a universal character set which included all of the living languages in the world. The name Unicode was chosen to “suggest a unique, unified, universal encoding”, according to one of its creators, Xerox’s Joe Becker."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Let’s get the basics out of the way. What is Unicode?"}]},{"type":"paragraph","children":[{"type":"span","value":"You know that an SMS consists of 160 characters. That’s pretty common knowledge. The reason for this is because each message part is limited to a maximum file size of 1120 bits. Phones which support languages like English, French or Italian – Latin-based alphabets – use GSM character encoding. This uses seven bits per character, allowing a maximum of 160 characters."}]},{"type":"paragraph","children":[{"type":"span","value":"In comparison, phones which support languages other than Latin-based languages – like Arabic or Japanese – usually make use of "},{"url":"https://unicode.org/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Unicode Transformation Format (UTF-8)"}]},{"type":"span","value":". This makes use of 16 bits per character which allows for 70 characters per text message."}]},{"type":"paragraph","children":[{"type":"span","value":"This difference in characters is why there’s some background magic that happens when sending a message using Clickatell’s "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"SMS Platform"}]},{"type":"span","value":". Our platform will automatically convert to Unicode when necessary, but the real magic is called "},{"url":"/articles/digital-marketing/concatenated-sms/","type":"link","children":[{"type":"span","value":"concatenated SMS"}]},{"type":"span","value":". More on that later."}]},{"type":"paragraph","children":[{"type":"span","value":"The UTF-8 library of characters covers written characters and symbols for all major languages, including emojis. It was also designed to be ASCII backwards compatible. A number of mobile networks support only the GSM character set. This set isn’t as large as UTF-8 so it’s possible that some characters won’t be supported and messages will not be delivered in full."}]},{"type":"paragraph","children":[{"type":"span","value":"Luckily, when sending messages using Clickatell’s SMS gateway, that’s not something you need to worry about. Our "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"SMS Platform"}]},{"type":"span","value":" gives you the option to choose the character set which you’re using to submit your messages. And, as we’ve mentioned, the good news is that if a user does not specify a character set, all messages will immediately be encoded using the UTF-8 standard."}]},{"type":"paragraph","children":[{"type":"span","value":"Our platform was developed to recognize right away which encoding is needed for the best possible delivery of a text message. If characters in the message you submit are not supported by the mobile network, "},{"url":"/faqs/answer/do-you-support-unicode/","type":"link","children":[{"type":"span","value":"Clickatell will immediately convert the message to Unicode"}]},{"type":"span","value":"."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"When would I need to use Unicode?"}]},{"type":"paragraph","children":[{"type":"span","value":"Quite simply, you’ll never have to be cognizant of using Unicode. It’s a feature which is supported by Clickatell’s "},{"url":"/products/sms-gateway/","type":"link","children":[{"type":"span","value":"SMS gateway"}]},{"type":"span","value":". If you use special characters which are not GSM compatible, your message format would be automatically switched to Unicode to ensure message delivery. It’s important to remember though that this would decrease the number of characters per message. By using this format, each message part consists of just 70 characters."}]},{"type":"paragraph","children":[{"type":"span","value":"There’s absolutely nothing that you need to do aside from submitting your messages in regular text format. We’ll do all the work of converting to Unicode for you."}]},{"type":"paragraph","children":[{"type":"span","value":"Now that you know all there is to know about the Unicode SMS solution, it’s time to learn more about concatenated SMS. Simply put, this is the splitting up of messages into smaller parts to be sure the entire SMS is received as intended. That seems confusing, right? Splitting up a text message to ensure it’s received as one? That’s why we’ve created the "},{"url":"/articles/digital-marketing/concatenated-sms/","type":"link","children":[{"type":"span","value":"brand new guide to concatenated SMS"}]},{"type":"span","value":". You’re welcome."}]}]}}}},{"seo":{"title":"Everything you need to know about concatenated SMS","description":"If you want to start sending SMS messages in non Unicode charactersets, such as Japanese, you'll have to send concatenated SMS's. Click here to get started.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633509961-concatenated-sms-300x117.jpg?auto=format","id":"DatoCmsAsset-26324896"}},"internalName":"Everything you need to know about concatenated SMS","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633509961-concatenated-sms-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633509961-concatenated-sms-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633509961-concatenated-sms-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633509961-concatenated-sms-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoRCAgLDhINDhENDg0NDh0NFg0YFx8ZGBYVFhUaIysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0PHDscFig7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBQD/xAAfEAACAQMFAQAAAAAAAAAAAAABBAACMTIFEhMhUQP/xAAVAQEBAAAAAAAAAAAAAAAAAAAEAv/EABkRAAMBAQEAAAAAAAAAAAAAAAACIQQyAf/aAAwDAQACEQMRAD8AX6c+rWMhKDDio+OQgDSKjtuZSYqPHcxWnoJnaCZR5cHqoTQumT6ZpSewl2p//9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633509961-concatenated-sms-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoRCAgLDhINDhENDg0NDh0NFg0YFx8ZGBYVFhUaIysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0PHDscFig7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBQD/xAAfEAACAQMFAQAAAAAAAAAAAAABBAACMTIFEhMhUQP/xAAVAQEBAAAAAAAAAAAAAAAAAAAEAv/EABkRAAMBAQEAAAAAAAAAAAAAAAACIQQyAf/aAAwDAQACEQMRAD8AX6c+rWMhKDDio+OQgDSKjtuZSYqPHcxWnoJnaCZR5cHqoTQumT6ZpSewl2p//9k="}},"id":"DatoCmsTemplateArticle-61750070","title":"Everything you need to know about concatenated SMS","slug":"concatenated-sms","meta":{"updatedAt":"2022-10-26T23:23:04.707+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Concatenated SMS explained"}]},{"type":"paragraph","children":[{"type":"span","value":"When it comes to marketing communication, you simply can’t beat the tried and tested medium of "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"SMS messaging"}]},{"type":"span","value":". Done well, SMS can be a means to retain loyal customers, build your customer base, and encourage sales through discounts and alerts. That’s why it’s important for those working in marketing communication to know exactly how to make the best use of SMS, which includes understanding concatenated SMS."}]},{"type":"paragraph","children":[{"type":"span","value":"One of the things you have most likely noticed with SMS messaging is that there is a limit of 160 characters per message, and that’s only in the case of a phone that uses Latin-based alphabets (GSM characters). This is because an SMS can only carry 1120 bits of data and each character uses seven bits. If you’re sending messages using a non-Latin alphabet (Unicode characters), like Japanese for example, the character count limit will be even less as each character uses 16 bits. This is where concatenated SMS comes in."}]},{"type":"paragraph","children":[{"type":"span","value":"Concatenated SMS allows you to send longer SMS messages without the text being broken up in a way that may confuse the end-reader."}]},{"type":"paragraph","children":[{"type":"span","value":"Your SMS will be sent in pieces as individual SMS message parts and then put back together to appear as a single message on the recipient’s phone."}]},{"type":"paragraph","children":[{"type":"span","value":"Each message will come with added information in order for the receiver’s phone to be able to pick up that these message parts are meant to appear as one complete message, as well as which order they should be put together in."}]},{"type":"paragraph","children":[{"type":"span","value":"This way, you’ll be able to ensure that all your text messages are easy to read and that your customers receive the most effective form of marketing communication. It’s the best way to make sure that your customers don’t receive three separated text messages that may or may not come in sequence."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How does concatenated SMS work?   "}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re wondering how concatenated SMS works, the answer lies with User Data Headers (UDH). This extra information which is added to your SMS messages allows the device to determine how many parts there are in the SMS and what order they are meant to be in when the SMS appears on the recipient’s cell phone. UDH uses 48 bits for each SMS, which means that you are left with 1072 bits to use as marketing communication in your message. But, because concatenated SMS means that you’re able to send multiple message parts and have them appear as one on the receiver’s device, the lesser number of bits available per SMS is not a problem."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Let’s do the math"}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re sending one SMS, your character count is 160 characters if you’re using GSM characters, and 70 characters if you’re using Unicode characters. For two concatenated SMS message parts, you’re limited to 306 characters in GSM messages and 134 in Unicode messages. For three concatenated SMS message parts, you have 459 GMS characters available to you and 201 Unicode characters."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"But isn’t shorter better when it comes to SMS marketing?"}]},{"type":"paragraph","children":[{"type":"span","value":"Yes. But, and this is a big “but”, there are legalities to consider when using SMS to market your business. You need to be able to include the option to “opt out” of any SMS marketing communication. And the best practice is to include the option of clicking a link or performing an action. In addition to this, you want to use personalization when contacting a customer and this uses up more of your character count."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How Clickatell can help you"}]},{"type":"paragraph","children":[{"type":"span","value":"With "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"Clickatell’s SMS Platform"}]},{"type":"span","value":", you’re able to send a default of three SMS message parts and we ensure that your SMS is received as one message. This default can be changed to suit your specific needs and the number of concatenated SMS message parts you want to send. Every part is charged at the rate of one SMS, which is standard with all mobile providers. Unsure of using concatenated SMS? Sign up for a free "},{"url":"/sign-up/","type":"link","children":[{"type":"span","value":"SMS Platform "}]},{"type":"span","value":"account and enjoy unlimited free testing in our sandbox environment. If you’re looking for a little more information, "},{"url":"/articles/technology/the-uncomplicated-guide-to-concatenated-sms/","type":"link","children":[{"type":"span","value":"have a look at our uncomplicated guide"}]},{"type":"span","value":" to concatenated SMS."}]}]}}}},{"seo":{"title":"The what, when, where and why of the five main data types","description":"Clickatell offers guide to the important differences between big data, real-time data, dark data, and so-called \"don't lose out on data\".","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633161578-30-12-768x299.jpg?auto=format","id":"DatoCmsAsset-25984321"}},"internalName":"The what, when, where and why of the five main data types","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633161615-30-12-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633161615-30-12-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633161615-30-12-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633161615-30-12-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoPCAgTCg8NDxAOGg0NDRUNDg0YFxYZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQABA//EABwQAAICAgMAAAAAAAAAAAAAAAABAgQFMQMhM//EABYBAAMAAAAAAAAAAAAAAAAAAAECA//EABsRAAIBBQAAAAAAAAAAAAAAAAABEQIDIUFR/9oADAMBAAIRAxEAPwDd0opjWhUi4AMtjel5iW6sBiNgGTxnHNdsgTkdFBZVN9P/2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633161615-30-12-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoPCAgTCg8NDxAOGg0NDRUNDg0YFxYZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQABA//EABwQAAICAgMAAAAAAAAAAAAAAAABAgQFMQMhM//EABYBAAMAAAAAAAAAAAAAAAAAAAECA//EABsRAAIBBQAAAAAAAAAAAAAAAAABEQIDIUFR/9oADAMBAAIRAxEAPwDd0opjWhUi4AMtjel5iW6sBiNgGTxnHNdsgTkdFBZVN9P/2Q=="}},"id":"DatoCmsTemplateArticle-61750540","title":"The what, when, where and why of the five main data types","slug":"five-main-data-types","meta":{"updatedAt":"2022-10-26T23:22:47.764+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"5 Data types explained"}]},{"type":"paragraph","children":[{"type":"span","value":"Data. It is an intangible aspect of digital technology. It’s also somewhat of a thorny subject. For a start, "},{"url":"https://www.theguardian.com/news/datablog/2010/jul/16/data-plural-singular","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"we’re not even sure how we should refer to “data”"}]},{"type":"span","value":", since data is the plural of datum (but you’ll hardly hear someone using that term – after all, language evolves as much as technology does)."}]},{"type":"paragraph","children":[{"type":"span","value":"So, strictly speaking, we should be referring to data that “are” available rather than “is” available. Of the numerous data types that exist, can we group them into distinct types, categories, varieties, and classifications? In a time of ongoing technological transformation, it would be useful to understand the what, when, where, and why of data in order to appreciate the “how”."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Big data"}]},{"type":"paragraph","children":[{"type":"span","value":"Big data is one of the core favorite data types. It can be defined as a large amount of data that will not fit into "},{"url":"https://searchdatamanagement.techtarget.com/definition/relational-database","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"a standard (or relational) database"}]},{"type":"span","value":" for analysis and processing."}]},{"type":"paragraph","children":[{"type":"span","value":"While the definitions of big data might differ slightly, at the root of each are large and diverse data sets that include structured, semi-structured, and unstructured data from different sources in different volumes. Big data is one of the major data types to fuel machine learning, which forms the building blocks of artificial intelligence (AI). By analyzing big data, you’ll be able to discover patterns in consumer behavior and better understand why these patterns occur. You can also use big data to predict what could happen by using these same patterns."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Real-time data"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the biggest trends in analytics is the ability to stream and act around real-time data. And while you can make the argument that “real-time” is a misnomer (because data can only travel as fast as the speed of communications), we use it to refer to "},{"url":"https://www.techopedia.com/definition/31256/real-time-data","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"instantaneous computing that happens about as fast as a human can perceive"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"Real-time data can be used to help with anything from deploying emergency resources during a natural disaster, to providing a stronger and better link between consumers and brands. You can use this data to send clients the perfect promotions at just the right time, building brand trust and loyalty. Real-time data is a true powerhouse and its potential is only just being realized."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Time-stamped data"}]},{"type":"paragraph","children":[{"url":"https://whatis.techtarget.com/definition/timestamp","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Time-stamped data is just that"}]},{"type":"span","value":" – data with a concept of time ordering to define the sequence in which each data point was collected and captured. It’s usually used when collecting behavioral data, such as user interactions on a website. It can be understood as a representation of these actions over time."}]},{"type":"paragraph","children":[{"type":"span","value":"Having this dataset is invaluable, especially to data scientists who are working on a customer journey analysis. You’ll be able to use this data in business to look at which next steps to take if a customer adds items to their cart but does not finish their purchase or what to do if a customer leaves a website page after only a few seconds. It’ll help you learn over time and respond in the best way possible."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Dark data"}]},{"type":"paragraph","children":[{"type":"span","value":"While this might sound like the name of a spy in a James Bond film, dark data is actually data or information assets that a company collects, processes and stores but generally does not find another use for."}]},{"type":"paragraph","children":[{"type":"span","value":"It includes video streams, photographs, and ingress-egress data from security kiosks. Tapping into this data is not easy. There’s a lot of it out there, and you’ll have to wade through it all to reach what can help you the most. This could be because "},{"url":"https://www.forbes.com/sites/forbestechcouncil/2017/06/05/the-big-unstructured-data-problem/#63e78441493a","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"almost 80 percent of data is unstructured"}]},{"type":"span","value":", and more is on the way. It would take a mammoth amount of computing to find the right data for your needs, but it is not an impossible task."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Fast data"}]},{"type":"paragraph","children":[{"type":"span","value":"Fast data allows you to quickly analyze specific data, such as a customer’s personal preferences when shopping. While these data types are still large, their value revolves around the fact that they allow you to deliver an answer "},{"type":"span","marks":["emphasis"],"value":"now"},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"For example, a "},{"type":"span","marks":["emphasis"],"value":"somewhat"},{"type":"span","value":" accurate traffic forecast "},{"type":"span","marks":["emphasis"],"value":"now"},{"type":"span","value":" is better than a completely perfect analysis in an hour. One company that is making use of fast data is the "},{"url":"https://www.forbes.com/companies/west-japan-railway/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"West Japan Railway"}]},{"type":"span","value":". They’ve installed cameras to notice signs of intoxication to keep people from falling onto the tracks. IBM is also building their company around these data types. In reality, it is one of the Big Data types that people will use most once it has been fine-tuned."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Don’t lose out on data"}]},{"type":"paragraph","children":[{"type":"span","value":"Data in business is highly useful. The five main types of data can be used to analyze customer interactions and make snap decisions, predict how consumers will act, and look at this data as it is being produced and collected."}]},{"type":"paragraph","children":[{"type":"span","value":"You can use all of these forms of data to strengthen your business and to make smarter decisions when it comes to dealing with consumers. If you would like to know more about these data types, read our article on "},{"url":"/articles/technology/ai-internet-of-things-big-data/","type":"link","children":[{"type":"span","value":"everything executives should know about AI, IoT and big data"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"3 benefits of multilingual SMS marketing for your business","description":"Does your SMS gateway have support for Multilingual SMS marketing? 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Since then, SMS marketing has grown to become one of the most powerful, convenient tools for business owners across the globe. It can be used for promotional purposes and confidential transactions. And thanks to the advancements in "},{"url":"/products/sms-gateway","type":"link","children":[{"type":"span","value":"SMS gateway"}]},{"type":"span","value":" technology, your messages can now be delivered in multiple languages for further engagement and reach."}]},{"type":"paragraph","children":[{"type":"span","value":"Language and cultural barriers play a major role in how successful your product or service currently is, and how much potential it has to grow. Customers appreciate receiving messages in their own, local language as it helps them to participate in campaigns and relate to your business. The way customers feel differs, and if you want to market to international customers, you’ll need to be able to action feedback from various communities and adjust your customer engagement plan accordingly."}]},{"type":"paragraph","children":[{"type":"span","value":"In essence, the best way to sell something is to speak your prospect’s language. A business which embraces diversity is "},{"type":"span","marks":["emphasis"],"value":"winning"},{"type":"span","value":" in today’s day and age. As much as English is a universal language spoken and understood by many, you cannot rely on it to be your only marketing language. You need to strategize around social, economic and environmental factors to appeal to various target groups. If you communicate in the correct language and ensure your message is being interpreted as the same across the board, regardless of any cultural or language differences, your business will flourish. Here are three benefits of using multilingual SMS marketing in your customer engagement plan."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Allows you to tailor your messages to suit a specific audience"}]},{"type":"paragraph","children":[{"type":"span","value":"When you’re communicating to different audiences, you need to personalize your approach. International customers expect you to communicate with them in their local language, introducing more languages to your SMS mix. So, in this case, English will not suffice when you’re speaking to a Spanish, Chinese or Dutch audience. You’ll need to incorporate multilingual application programming interfaces (APIs) into your customer engagement plan if you want to become known for your business idea or simply have the opportunity to speak to people in other countries."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Multilingual SMS marketing encourages two-way communication"}]},{"type":"paragraph","children":[{"type":"span","value":"If you want your customers to respond to your SMS marketing campaigns by means of two-way communication, you need to deliver a message in their preferred language. Thankfully, SMS messages can be received on any device, smart or not, so there’s no excuse not to be sending "},{"url":"/products/sms","type":"link","children":[{"type":"span","value":"bulk SMS"}]},{"type":"span","value":" messages in different languages. Multilingual customer support will provide your business with the customer experience people want and expect from your business."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Improved business to customer connections"}]},{"type":"paragraph","children":[{"url":"https://yourstory.com/2018/07/break-language-barrier-multilingual-sms-marketing/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"According to this article"}]},{"type":"span","value":", “By 2021, it’s expected that India will have over 180 million regional users for language news.” “Even Facebook lets users browse in 12 Indian languages in order to connect better.” These two statements are clear indications of how businesses are going the extra mile to appeal to their customers in a way that resonates with them."}]},{"type":"paragraph","children":[{"type":"span","value":"Today, customer service and experience are about what the customer wants and when they want it. You need to put your customers’ needs at the heart of your organization. And one of these needs is to speak their local language. With so many artificial resources to assist you in analyzing your customer base, you should be able to maximize this information and translate your SMS marketing messages to fit their profiles with ease. In addition to this, you’ll also need to follow through with multilingual conversations. Should a customer respond to a message via two-way communication, you should be able to offer them further content in easy-to-understand replies."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Texting should have no language boundaries"}]},{"type":"paragraph","children":[{"type":"span","value":"If you want to grow your customer base by entering into international markets, you need to consider ways to better your customer relationships and interactions and multilingual SMS marketing is exactly what you need. With so much competition already, you need to keep up with your customers’ needs by accepting their differences and supporting them with multilingual SMS marketing."}]},{"type":"paragraph","children":[{"type":"span","value":"To create an effective customer engagement plan, "},{"url":"/articles/technology/must-have-functionality-in-your-bulk-sms-gateway-bulksms/","type":"link","children":[{"type":"span","value":"make sure your gateway includes these functionalities"}]},{"type":"span","value":". Visit "},{"url":"/products/platform","type":"link","children":[{"type":"span","value":"our  SMS Platform"}]},{"type":"span","value":" for more information on how to achieve that and more!"}]}]}}}},{"seo":{"title":"People think AI is creepy... here’s why they're wrong – it’s all about understanding machine learning","description":"Some people are cautitious about AI technology. 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If you do it the right way, that is. Understanding machine learning and applications of artificial intelligence can be tricky and, without any doubt, there’s a right way and a wrong way to deal with these new technologies. Do it right and you’ll gain loyal customers for life, do it wrong and you’ve just lost those potential sources of revenue for your business."}]},{"type":"paragraph","children":[{"type":"span","value":"One of the biggest issues that consumers have with AI is that they don’t understand how it reaches its decision. It’s not an easy concept for the human brain to grasp."}]},{"type":"paragraph","children":[{"type":"span","value":"Writing for Forbes, digital transformation consultant "},{"url":"https://www.forbes.com/sites/jasonbloomberg/2018/09/16/dont-trust-artificial-intelligence-time-to-open-the-ai-black-box/#7e12f95c3b4a","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Jason Bloomberg"}]},{"type":"span","value":" calls this the \"black box\" problem – \"if people don’t know how AI comes up with its decisions, they won’t trust it\". To begin to combat this, the US Department of Defense is spending some of its dollars in Explainable AI (XAI), Bloomberg says. Understanding machine learning and AI is especially important for future warfighters. With lives at stake, they need to understand and trust why the systems they are using recommend a certain action."}]},{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"“Resolving today’s trust issues is important, but there are trust issues in the future as well. If we place the growing field of XAI into the dystopian future that some AI skeptics"},{"type":"span","value":" layout"},{"type":"span","marks":["emphasis"],"value":", we may have a path to preventing such nightmares,” says Bloomberg."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s become a popular Hollywood storytelling-trope that the “evil” AI will break free from its creators, causing chaos. That’s probably why everyone in the real world is so apprehensive of it."}]},{"type":"paragraph","children":[{"type":"span","value":"Concludes Bloomberg: “If those creators built explainability into such systems, however, then running amuck would be much less likely – or at least, much easier to see coming. Thanks to XAI, therefore, we can all breathe a sigh of relief.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Aside from not trusting it, there are many people who think that AI technology is just plain creepy. They think it’s spying on them and is out to steal their jobs. In fact, a recent study by US-based company "},{"url":"https://www.interactions.com/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Interactions"}]},{"type":"span","value":" found that AI can sometimes get a little "},{"type":"span","marks":["emphasis"],"value":"too "},{"type":"span","value":"personal. Some 2 000 adults across the US were surveyed about their attitude toward AI."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Most people find AI to be creepy when:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"It knows who we are (we don’t know for sure, sometimes!)."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"It knows our home address and who we live with (something our mom might not know!)."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"It knows details about our finances and medical history (we don’t even want to know!)."}]}]}]},{"type":"heading","level":4,"children":[{"type":"span","value":"But there were times when people preferred to deal with AI and machine learning. These times included:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"When it can solve an issue quickly."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"When it uses past purchase information to assist you with a transaction."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"When discussing financial information, while in a bad mood, or when trying to negotiate a discount."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"It’s clear that when it comes to understanding machine learning and AI that there is a line. Your company must understand what your customers’ line is and doesn’t cross it. Here are some tips for how your company can make use of AI systems and other applications of artificial intelligence:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Do use the information provided by your customer."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Do inform customers that they're dealing with an AI."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Don’t use the information provided by third parties."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"To conclude, the Interactions study said: “When executed properly, AI can be a powerhouse for businesses and consumers alike. But follow a few simple best practices to make sure you’re doing all you can to help your customers, not scare them away."}]},{"type":"paragraph","children":[{"type":"span","value":"“Overall, transparency is key when it comes to AI. Customers want to know that they can trust your brand and know that you won’t abuse their personal information for your company’s benefit. Data and AI are a powerful combination, but like any technology, everyone needs to be thoughtful in how it’s applied so it’s helpful and never creepy.”"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s clear that understanding machine learning algorithms and applications of artificial intelligence will help us all to properly accept its growing role in our lives and how it can be effectively utilized by the business. To continue learning and understanding, read our recent article. It explains how we’re all already making use of "},{"url":"/articles/technology/applications-of-artificial-intelligence-chatbots-crm/","type":"link","children":[{"type":"span","value":"applications of artificial intelligence and chatbots"}]},{"type":"span","value":" in our daily lives. It goes on to discuss why these technologies need to be a part of your business’ CRM strategy."}]}]}}}},{"seo":{"title":"It’s time to combine your online and offline marketing strategies. Here’s how.","description":"Learn how you can merge your online and offline marketing strategies to make sure you are engaging on all platforms using omnichannel marketing methods.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633162392-21-dec-18-marketing-strategies-768x299.jpg?auto=format","id":"DatoCmsAsset-25987621"}},"internalName":"It’s time to combine your online and offline marketing strategies. 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Here’s how.","slug":"online-and-offline-marketing-strategies","meta":{"updatedAt":"2022-11-10T09:29:08.081+00:00"},"body":{"blocks":[{"id":"61752225","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633006780-social-media-management-small-300x182-1.jpg?auto=format","title":null}},{"id":"61752226","model":{"apiKey":"image"},"alt":"","image":{"url":"https://www.datocms-assets.com/54467/1633006816-03-01-300x117-1.jpg?auto=format","title":null}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Merging online and offline strategies"}]},{"type":"paragraph","children":[{"type":"span","value":"Merging your online and offline marketing strategies should no longer be a question of why or when, but rather, how. With people going about their everyday lives offline as well as spending large amounts of time online, you need to be able to speak to people on all platforms using omnichannel marketing techniques."}]},{"type":"paragraph","children":[{"type":"span","value":"No matter whether people are receiving an SMS or stumbling upon your social media feed, their experience should be the same. Not only that, but the user journeys should complement each other and offline should encourage online engagement and real-world purchases. So, are a few tips on how you can best combine your online and offline marketing strategies."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Use social media to drive a two-way SMS campaign"}]},{"item":"61752225","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"Many people make the mistake of thinking that when merging offline and online marketing strategies, your plan should be to drive online engagement through offline marketing techniques. However, the user journey can also go the other way, meaning that you can have a digital campaign which drives customers to an offline channel. In this case, we’re talking about two-way SMS."}]},{"type":"paragraph","children":[{"type":"span","value":"But how do you convince people online to take to their phones to interact with your business? Well, you can create a social media campaign that asks existing customers what their favorite product or service is and encourages them to SMS their answer using certain keywords. And, once they’ve completed their action, you respond with a personalized SMS which includes a discount code to use in your store."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"An online competition which gathers offline leads"}]},{"type":"paragraph","children":[{"type":"span","value":"Use a simple series of tweets or Facebook posts to encourage your target market to enter a competition. In order to do this, they need to fill in their details, such as an email address or cell phone number. Include a call-to-action which includes the option of ticking a virtual box in order to receive promotional information and discounts on the latest products."}]},{"type":"paragraph","children":[{"type":"span","value":"Once they have opted in for email or SMS communication, you can send them a message to ask a question which they need to answer in order to stand a chance to win. You can even reward them with a discount coupon in the meantime. From this moment onwards, unless they opt out of communication, you have a database of potential customers, which all play a role in your successful online and offline marketing strategies."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Use the information you gather online to make informed offline decisions"}]},{"item":"61752226","type":"block"},{"type":"paragraph","children":[{"type":"span","value":"One way to merge your online and offline marketing strategy is to create your offline marketing plan with online data in mind. Using Google Analytics and other social media analytics tools, you can gather a vast amount of information on your customers and use that to your advantage when it comes to your offline marketing techniques."}]},{"type":"paragraph","children":[{"type":"span","value":"For example, you can see which types of posts resonate with your audience and use that information to tailor how you speak to your customers. This is a good way to create a voice that your customers respond to, and one that speaks to them in a way that makes them want to interact with your brand. It also ensures that you’re using an omnichannel approach in your marketing strategy, both online and offline."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s simply no longer an option whether or not to merge your offline and online marketing strategies. It’s important to use digital and direct marketing techniques together in order to gain the best results. So, think about ways to combine your SMS marketing with your social media marketing strategy in order to grow your business. "},{"url":"/articles/digital-marketing/sms-2-way-how-64-of-your-customers-prefer-communicating/","type":"link","children":[{"type":"span","value":"Read more about how to do this in our article"}]},{"type":"span","value":" on offline and online marketing strategies."}]}]}}}},{"seo":{"title":"Here's how the financial industry can best use a bulk SMS campaign","description":"Learn how the financial industry can use Clickaltell's Platform product for bulk text messaging, for new customers as well as special offers and services.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633162628-bulk-sms-campaign-768x299.jpg?auto=format","id":"DatoCmsAsset-25987644"}},"internalName":"Here's how the financial industry can best use a bulk SMS campaign","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960556","name":"Chat Banking","slug":"chat-banking"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633162652-bulk-sms-campaign-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633162652-bulk-sms-campaign-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633162652-bulk-sms-campaign-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633162652-bulk-sms-campaign-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoUCAgLEA8IDhgNCQ0OGR0NDQoWFxUZGBYTFhUaHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscIig7Ly8vLy8vLy8vLy81Ly87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAGBwEEBQD/xAAgEAABAwMFAQAAAAAAAAAAAAABAAMEBQYxERMhMjMC/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgME/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAERAiH/2gAMAwEAAhEDEQA/AG9LcHyyeUC3BLDROqMJXmUv7r6lFlxin0s019uQ1lcsmgk7eVCtztwGH//Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633162652-bulk-sms-campaign-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoUCAgLEA8IDhgNCQ0OGR0NDQoWFxUZGBYTFhUaHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscIig7Ly8vLy8vLy8vLy81Ly87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAGBwEEBQD/xAAgEAABAwMFAQAAAAAAAAAAAAABAAMEBQYxERMhMjMC/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgME/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAERAiH/2gAMAwEAAhEDEQA/AG9LcHyyeUC3BLDROqMJXmUv7r6lFlxin0s019uQ1lcsmgk7eVCtztwGH//Z"}},"id":"DatoCmsTemplateArticle-61755995","title":"Here's how the financial industry can best use a bulk SMS campaign","slug":"financial-industry-bulk-sms-campaign","meta":{"updatedAt":"2022-11-10T13:54:22.369+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS Marketing for banks"}]},{"type":"paragraph","children":[{"type":"span","value":"There are many reasons why those in the financial industry need to message customers. In fact, you’ve likely received an SMS from your bank today. As a decision-maker in this industry, it’s important that you’re familiar with how a "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"bulk SMS"}]},{"type":"span","value":" campaign can be used to your advantage."}]},{"type":"paragraph","children":[{"type":"span","value":"Maybe you're thinking of the codes your bank sends when you’re about to make a purchase. Those messages are personal to you and your banking needs, often immediately and at the moment. But this is not what we’re talking about here. This is about messages that apply to everyone. These are not less personal, because everyone does need to know this information. But they aren't quite as personal as receiving that OTP number at 3 am so that you can make the online purchase that you’re sure to regret as soon as it’s delivered. These are SMS campaign messages and here are some examples."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Use an SMS campaign to attract new customers"}]},{"type":"paragraph","children":[{"type":"span","value":"Text messages are an excellent way to reach out to potential customers to let them know about products you can offer to them. An SMS campaign is also an effective way to encourage an existing client to upgrade their account. A message detailing why everyone at their banking level, let’s imagine the no-frills Blue Account, would benefit from upgrading to the more beneficial Platinum Account. Free ATM withdrawals, no online banking charges, rewards when they fill their car with fuel! Who would say no to an offer like that?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Tell existing customers about new services"}]},{"type":"paragraph","children":[{"type":"span","value":"The bank has decided to offer customers the option to invest internationally. Everyone knows they shouldn’t put all of their eggs in one basket and investing internationally provides users with the opportunity to do the opposite. But before customers can take advantage of this opportunity, they need to be informed about the option. "},{"url":"/products/sms","type":"link","children":[{"type":"span","value":"Bulk SMS"}]},{"type":"span","value":" is the ideal way to do just that. With this form of text messaging, you’re able to contact thousands of people in multiple countries, at a very low cost. Offering new products and services this way is an excellent approach to improving customer experience."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Inform customers about special offers"}]},{"type":"paragraph","children":[{"type":"span","value":"There comes a time in every business, even those in the finance and banking sectors, when they want to offer a special deal to customers. This could be a cash amount or an opportunity to win a prize when opening a specific account, a lower interest rate on a credit card or a higher interest rate on a savings account, or no account fees for the first year. There are even some banks that offer a year’s free subscription to Amazon Prime. Now that is one sure-fire way to hook a customer!"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Let customers know about security concerns"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s unfortunate but there are moments when customers need to be contacted about security issues. Banking scams are a reality. Your customers must be kept informed when a new one emerges. Your bank or financial institution must do what it can to inform customers about what to do and what not to do when performing financial transactions, especially online. An SMS is a simple way to let your entire customer base know about new potential scams."}]},{"type":"paragraph","children":[{"type":"span","value":"Those are all good reasons to send text messages to customers, but there are some legalities and technicalities to consider first."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Always have permission before sending an SMS. "},{"type":"span","value":"You absolutely can not send text messages to customers unless they have indicated that they want to receive SMS messages from you. Not only is this illegal in most countries, it’s also a certain way to annoy someone who could have been a potential customer."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Provide an opt-out option for customers. "},{"type":"span","value":"Just as customers must have given your business permission to send SMS campaign messages, all text messages must also include an opt-out option. You don’t want to fill your SMS list with the phone numbers of people who don’t want to receive messages from you. It’s better these people do take the option of opting out."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Ensure you have two-way messaging enabled. "},{"type":"span","value":"Research has found that customers prefer to SMS with a financial institution than speak to a person. Customers find these conversations to be too intimate and somewhat embarrassing. The veil of anonymity of an SMS makes customers more at ease when discussing their finances."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’ve been convinced that "},{"url":"/articles/digital-marketing/5-sms-marketing-use-cases-youve-never-thought-of/","type":"link","children":[{"type":"span","value":"SMS messaging is the ideal marketing match"}]},{"type":"span","value":" for your finance or banking business, and not just because of its excellent open rate statistics, have a look at the offerings of our user-friendly "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"SMS Platform"}]},{"type":"span","value":". It does just what you'd expect: it’s a tool to make the sending of bulk text campaign messages that much easier."}]}]}}}},{"seo":{"title":"What is the future of artificial intelligence chatbots and the millennial workforce?","description":"While the benefits of AI to customers are widely discussed, Clickatell argues that AI will bring benefits for employees as well.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633162947-chatbotsailivechatiot2-768x299.jpg?auto=format","id":"DatoCmsAsset-25987683"}},"internalName":"What is the future of artificial intelligence chatbots and the millennial workforce?","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633163026-chatbotsailivechatiot2-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633163026-chatbotsailivechatiot2-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633163026-chatbotsailivechatiot2-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633163026-chatbotsailivechatiot2-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEhQWDhgRFQ0NDhUNDRUOFxUdGCIVFiEaHysjGh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFig7Ly8vLy87Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAHxAAAQMDBQAAAAAAAAAAAAAAAQACBQMEIQYREyIx/8QAFgEAAwAAAAAAAAAAAAAAAAAAAwQF/8QAHREAAQQCAwAAAAAAAAAAAAAAAgABETFBYQMEBf/aAAwDAQACEQMRAD8A3ltQ0WW5BcEpjZyi9xIcFOzxPAclL4Ynf0onQMotC9F2bCu76YaWYKFO1z0QmjMptRG5dL//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633163026-chatbotsailivechatiot2-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEhQWDhgRFQ0NDhUNDRUOFxUdGCIVFiEaHysjGh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFig7Ly8vLy87Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAHxAAAQMDBQAAAAAAAAAAAAAAAQACBQMEIQYREyIx/8QAFgEAAwAAAAAAAAAAAAAAAAAAAwQF/8QAHREAAQQCAwAAAAAAAAAAAAAAAgABETFBYQMEBf/aAAwDAQACEQMRAD8A3ltQ0WW5BcEpjZyi9xIcFOzxPAclL4Ynf0onQMotC9F2bCu76YaWYKFO1z0QmjMptRG5dL//2Q=="}},"id":"DatoCmsTemplateArticle-61756877","title":"What is the future of artificial intelligence chatbots and the millennial workforce?","slug":"artificial-intelligence-chatbots-millennial","meta":{"updatedAt":"2022-11-10T14:07:07.724+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Chatbot future trends"}]},{"type":"paragraph","children":[{"type":"span","value":"Efficiency, cost-effectiveness, and automation are all the well-known benefits of artificial intelligence chatbots. But what about the lesser-known benefits that boardroom meetings seemingly skip over? One of these is the fact that chatbots and AI tend to improve the employee experience, which is often overlooked when companies implement chatbots and AI in their strategies."}]},{"type":"paragraph","children":[{"type":"span","value":"While automated chatbots do bring in an immediate return on investment (ROI) in the form of cost-effectiveness and labor-saving, the number one reason why you should adopt this technology is to create fantastic experiences for both your customers and your employees."}]},{"type":"paragraph","children":[{"type":"span","value":"According to a Dell Future Workforce study, the future workforce will be “more mobile and supported by an array of digital technologies… with millennials taking the global reins on the introduction and adoption of new technology,” and millennials will make up almost 75 percent of the workforce by 2020. Which begs the question, what exactly is the future of artificial intelligence chatbots and millennials?"}]},{"type":"heading","level":3,"children":[{"type":"span","value":"A takeover of today’s workplace"}]},{"type":"paragraph","children":[{"type":"span","value":"Today’s workplace is still relatively “old school”, meaning that of "},{"url":"https://www.huffingtonpost.com/daniel-burrus/harnessing-the-power-of-e_b_5239912.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"the almost 700 apps and legacy software systems that businesses"}]},{"type":"span","value":" have available for employee communication and collaboration, very few are self-service."}]},{"type":"paragraph","children":[{"type":"span","value":"Employees are finding it more and more time-consuming to navigate the maze of information stored in business to find the pieces that they need. Future technology trends such as artificial intelligence chatbots can help to make this process easier and more efficient, which is what the millennial workforce demands in today’s fast-paced world. Strict and static workflows will soon become a thing of the past in favor of more nimble, evolving, and intelligent options."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Businesses will have more capable employees"}]},{"type":"paragraph","children":[{"type":"span","value":"Millennials are often told they are “not capable” or do not have the right skill set needed to excel in the business world. But this could not be further from the truth. In today’s technologically advanced world, millennials are in fact the "},{"type":"span","marks":["emphasis"],"value":"most "},{"type":"span","value":"capable employees, especially when it comes to artificial intelligence and chatbots."}]},{"type":"paragraph","children":[{"type":"span","value":"Older employees will soon find themselves learning about future technology trends from their younger counterparts, and the millennial workforce will better understand how to use AI to accomplish workplace goals. Chatbots and AI offer companies a unique opportunity to drive digital transformation across all departments, offering a more unified and flexible workplace for employees to enjoy."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Artificial intelligence chatbots as personalized assistants"}]},{"type":"paragraph","children":[{"url":"/articles/customer-relationship-management/consumers-chatbots-customer-support/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"We all know how effective artificial intelligence chatbots are when dealing with customers"}]},{"type":"span","value":", but they can also be equally as effective for a millennial workforce. This is because millennials prefer instant, real-time responsiveness and this does not stop at their shopping habits."}]},{"type":"paragraph","children":[{"url":"https://chatbotsmagazine.com/chatbot-assistants-will-transform-your-business-2f1016ec6a9b","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Chatbots can be used as personalized assistants in the workplace"}]},{"type":"span","value":", as well as provide job performance coaching to employees. The future of millennials and artificial intelligence chatbots is a collaborative one. With real-time help and feedback at each stage of a task, employees will improve ten-fold and will feel that their time is valued by their company."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"A more mobile workforce"}]},{"type":"paragraph","children":[{"type":"span","value":"A more mobile workforce might mean that your employees’ person-to-person interactions decrease in the office, but their collaboration will increase. Digital-savvy millennials will be able to communicate with their colleagues from wherever they are."}]},{"type":"paragraph","children":[{"type":"span","value":"And if you use chatbot assistants as part of your internal communications, "},{"url":"https://medium.com/@brittneebond/millennials-want-to-work-remotely-4a1d7e9b09c1","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"they’ll be able to work from wherever too"}]},{"type":"span","value":". Having a more mobile workforce means that you have a modern workforce, one that is on the pulse of what is happening around them. Which is exactly what millennial consumers want from a brand. Again, we see that artificial intelligence and millennials will have a collaborative relationship, one that is focused on mobile technology to improve business."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Embrace the needs of modern millennials"}]},{"type":"paragraph","children":[{"type":"span","value":"Using chatbots to deliver a compelling employee experience takes a lot of work from a lot of departments. Which is why you’ll need to speak to the different departments and create a shared vision. The culture of today is one that encourages collaboration, and millennials embrace this on a larger scale than others."}]},{"type":"paragraph","children":[{"type":"span","value":"Millennials are taking over today’s old-fashioned workplace and giving it a serious upgrade, providing more capable employees as well as employees that work better together even when they are out of the office."}]},{"type":"paragraph","children":[{"type":"span","value":"The future of millennials, AI, and chatbots is bright and is evolving every day. It’s time to put stereotypes aside and embrace the change in the workforce. If you’re interested in creating a workplace that millennials will flock to, "},{"url":"/articles/technology/future-chatbot-solutions/","type":"link","children":[{"type":"span","value":"find out more"}]},{"type":"span","value":" about the future of artificial intelligence chatbots and how to leverage these to your advantage."}]}]}}}},{"seo":{"title":"RCS business messaging and bulk SMS are the ideal combination for success","description":"Learn how to reach customers on their preferred device, and in the appropriate message format by combining RCS and bulk SMS messaging.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633163208-startupsdigitaltechbusiness3-768x299.jpg?auto=format","id":"DatoCmsAsset-25987693"}},"internalName":"RCS business messaging and bulk SMS are the ideal combination for success","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960545","name":"WhatsApp","slug":"whatsapp"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633163239-startupsdigitaltechbusiness3-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633163239-startupsdigitaltechbusiness3-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633163239-startupsdigitaltechbusiness3-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633163239-startupsdigitaltechbusiness3-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgRFg0XDiIQDg0ZGhUVDRENFxUlGBYVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYB/8QAHxAAAgEDBQEAAAAAAAAAAAAAAAEFAwYRBBMxMjMC/8QAFwEAAwEAAAAAAAAAAAAAAAAAAgQFAP/EABgRAAMBAQAAAAAAAAAAAAAAAAABEQIx/9oADAMBAAIRAxEAPwB7V3ZWfKHo259z4SZJSPU2MNYgnLwqZmeSo5yBMznggJ29ujWUpw//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633163239-startupsdigitaltechbusiness3-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgRFg0XDiIQDg0ZGhUVDRENFxUlGBYVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYB/8QAHxAAAgEDBQEAAAAAAAAAAAAAAAEFAwYRBBMxMjMC/8QAFwEAAwEAAAAAAAAAAAAAAAAAAgQFAP/EABgRAAMBAQAAAAAAAAAAAAAAAAABEQIx/9oADAMBAAIRAxEAPwB7V3ZWfKHo259z4SZJSPU2MNYgnLwqZmeSo5yBMznggJ29ujWUpw//2Q=="}},"id":"DatoCmsTemplateArticle-61759515","title":"RCS business messaging and bulk SMS are the ideal combination for success","slug":"rcs-business-messaging-bulk-sms","meta":{"updatedAt":"2022-11-10T14:10:06.885+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Bulk RCS business messaging"}]},{"type":"paragraph","children":[{"url":"/products/sms","type":"link","children":[{"type":"span","value":"Bulk SMS"}]},{"type":"span","value":" has always been one of the most powerful marketing tools. But, with smartphone usage growing and the demand for real-time convenience, customers have started to favor in-app messaging or chatbot services over standard SMS. They want an easy, two-way texting platform, which has encouraged businesses to look at incorporating RCS business messaging. This will ensure that they’re able to connect with every customer group, regardless of their device. RCS messaging is a highly beneficial extension of standard SMS that businesses can use to improve their communications strategy."}]},{"type":"paragraph","children":[{"type":"span","value":"If companies combined their traditional text or multimedia approach with Google’s Rich Communication Services (RCS) business messaging platform, they’d be able to reach customers on their preferred device, and in the appropriate message format to suit their customers’ needs."}]},{"type":"paragraph","children":[{"type":"span","value":"RCS promises to improve standard SMS. It’s a simple, easy-to-use protocol that was developed to improve the ways in which individuals and businesses communicate with each other. It also combines the likes of the newest and most innovative artificial intelligence (AI) and chatbot services."}]},{"type":"paragraph","children":[{"type":"span","value":"This platform is even more convenient than communicating via applications because customers will no longer need to download a variety of apps to be able to communicate with businesses. "},{"url":"/products/interact/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"You can now engage with a virtual assistant or chatbot as per normal"}]},{"type":"span","value":", but from one integrated messaging system. Much the same as what Facebook Messenger and WhatsApp already offer, RCS will also allow you to type text messages and send or receive images of a much higher quality, along with other interactive benefits."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Why should you be interested in RCS business messaging?"}]},{"type":"paragraph","children":[{"type":"span","value":"When it comes to marketing and customer care, "},{"url":"/articles/customer-relationship-management/rcs-business-messaging-bulk-sms/","type":"link","children":[{"type":"span","value":"RCS business messaging"}]},{"type":"span","value":" adds to the existing benefits of bulk SMS. The beauty of this platform is that it works for every mobile device. There are certainly more benefits for a smartphone user over a standard feature phone user, but it was designed to make interacting more personalized and advanced for businesses and customers. Take AI platforms which already offer customers suggested responses to frequently asked questions. For example, customers will now be able to ask questions and reply with ease from one messaging platform. Here are a few benefits that RCS messaging can offer your business:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Improved customer engagement"}]},{"type":"paragraph","children":[{"type":"span","value":"Because RCS offers a variety of features, from rich multimedia communication options to improved security, reliability and more, businesses can leverage this platform as an extension of their current SMS marketing strategy to better communicate with their customers according to their channel preferences."}]},{"type":"paragraph","children":[{"type":"span","value":"Businesses will be able to create better customer journeys, meaning that customers will never have to leave their messaging app to communicate with their preferred brand. Companies will also now be able to transfer the information accumulated directly to any customer relationship management (CRM) system, call center or application’s backend."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Effective customer services"}]},{"type":"paragraph","children":[{"type":"span","value":"As mentioned before, RCS business messaging will act as an extension of standard SMS because customers will still need an internet connection to receive in-depth information in a different format. If your customer is using a smartphone, they’ll be able to experience a more interactive customer experience with a brand."}]},{"type":"paragraph","children":[{"type":"span","value":"Businesses will be able to integrate their chatbot with this messaging service to assist with customer queries. From customer calls to website bookings and more, customers will be able to ask their questions in-app and receive responses immediately. In essence, "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"everyday FAQs can easily be solved with your chatbot"}]},{"type":"span","value":", allowing agents to spend more time with clients who require assistance on complex issues."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Personalized communication"}]},{"type":"paragraph","children":[{"type":"span","value":"Mass communication has always been the most effective form of communication when speaking to a large group of people. However, marketing is constantly changing to meet customer needs. Communication has moved into a personalized space where customers expect brands to customize their content to suit them. As it stands, SMS is one of the most powerful marketing mediums, so with the ability to take things one step further, you’ll be able to improve your consumer’s experience with your brand."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Instant gratification for customers"}]},{"type":"paragraph","children":[{"type":"span","value":"Over time, customers have become more frustrated by everyday business interactions. So much so that they would rather do something themselves to ensure a faster outcome."}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots can help your customers do that until, of course, they need to speak to a human who can assist them further. The more intelligent technology becomes, the easier it’ll be for customers to be satisfied."}]},{"type":"paragraph","children":[{"type":"span","value":"RCS will allow your customers to do this, and access other information at the touch of a button."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Don’t miss out on this opportunity for your business"}]},{"type":"paragraph","children":[{"type":"span","value":"Technology has made it possible for businesses to innovate current systems and made it easier to attend to customers on an individual basis."}]},{"type":"paragraph","children":[{"type":"span","value":"With the introduction of RCS business messaging, this innovative approach to standard bulk SMS technology is going to offer customers a more engaging and interactive experience for the better. While it might work better for smartphone users, customers who do not have access to the internet will also be able to take advantage of the convenience of two-way communication."}]},{"type":"paragraph","children":[{"type":"span","value":"The gap between the consumer and the business is slowly becoming smaller as every new-age communication system is specifically designed to make life easier for customers. If your business makes use of RCS business messaging as an extension of their current SMS strategy, you’ll be able to offer your customers a reliable, high-quality message service that is interactive and exciting. The adoption of these applications might take a while for customers, but they certainly hold plenty of power in helping your business build stronger relationships with your customer and improve the consumer experience. For more on bulk SMS, "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"see how Clickatell can help you reach customers however you choose to connect"}]},{"type":"span","value":" or let us know if you're interested in trying out our "},{"url":"/products/rcs-business-messaging/","type":"link","children":[{"type":"span","value":"RCS business messaging service"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"As AI conversation gets visual, here’s how business’ chatbots must evolve","description":"Find out how and why chatbots will increasingly encompass visual elements to their conversation and why chatbots will need eyes in 2019.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633163498-chatbot-ai-conversations-header-768x299-1.jpg?auto=format","id":"DatoCmsAsset-25987698"}},"internalName":"As AI conversation gets visual, here’s how business’ chatbots must evolve","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633163555-chatbot-ai-conversations-header-768x299-1.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633163555-chatbot-ai-conversations-header-768x299-1.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633163555-chatbot-ai-conversations-header-768x299-1.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633163555-chatbot-ai-conversations-header-768x299-1.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICA0XDQ0NDhgNDg0NDhENDgwNFxgZGCITFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg4JEw0NHC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAFAQYA/8QAHRAAAQMFAQAAAAAAAAAAAAAAAAECAwUSITIzBP/EABYBAQEBAAAAAAAAAAAAAAAAAAMEAP/EABcRAQEBAQAAAAAAAAAAAAAAAAACEgH/2gAMAwEAAhEDEQA/AMPK1LkGqay6NEBXbIPUvRBKrqci6FrY8kL6eRwWmf/Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633163555-chatbot-ai-conversations-header-768x299-1.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICA0XDQ0NDhgNDg0NDhENDgwNFxgZGCITFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg4JEw0NHC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAFAQYA/8QAHRAAAQMFAQAAAAAAAAAAAAAAAAECAwUSITIzBP/EABYBAQEBAAAAAAAAAAAAAAAAAAMEAP/EABcRAQEBAQAAAAAAAAAAAAAAAAACEgH/2gAMAwEAAhEDEQA/AMPK1LkGqay6NEBXbIPUvRBKrqci6FrY8kL6eRwWmf/Z"}},"id":"DatoCmsTemplateArticle-61760736","title":"As AI conversation gets visual, here’s how business’ chatbots must evolve","slug":"chatbot-ai-conversation","meta":{"updatedAt":"2022-10-26T23:21:04.984+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI conversations in business"}]},{"type":"paragraph","children":[{"type":"span","value":"As if artificial intelligence (AI) couldn’t get any more, well… intelligent, new technology has incorporated the visual element into AI conversations. This type of inclusion is particularly valuable for e-commerce brands looking to add value to their customers by means of imagery. It might sound complex but it’s not."}]},{"type":"paragraph","children":[{"type":"span","value":"In addition to voice and text, chatbots are growing to meet the visual demands of consumers. If you think back to a few years ago, chatbots could only answer a few basic questions such as, “What are your trading hours?” and “What are your specials?”. Fast-forward to today, and bots can recommend a product to you based on your search history, answer your text message in your preferred language, understand voice commands, and, now even analyze visual data and generate a response to your image question."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The future of chatbot intelligence and AI conversation"}]},{"type":"paragraph","children":[{"type":"span","value":"We’ve all asked someone how something looks on us. Whether it’s a pair of sunglasses, a colorful jacket or new mascara. Whatever the case, visual chatbots are able to answer those types of questions. These revolutionary chatbots will rely on imagery to spark conversations, which will act as an extension feature to the much-loved texting chatbot. But before any chatbot can meet this level of intelligence, it will need to be exposed to high levels of visual data to be able to digest such information."}]},{"type":"paragraph","children":[{"type":"span","value":"Many people assume that chatbots are failing because they can’t see. And because they can’t see, they are unable to make out what the customer is asking. As it stands, there are already many situations where users become frustrated by the lack of understanding experienced in a chatbot conversation. To change this, it’s up to entrepreneurs and their ability to feed their bots the correct data."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Chatbots need eyes"}]},{"type":"paragraph","children":[{"type":"span","value":"There are already a few early-stage visual bots being utilized in the travel and security industries. And it’s easy to see why customers prefer these bots. Why? Because when chatbots are able to see the problem, they’ll be able to solve it without frustration. But in order for this to happen, chatbots will need to be exposed to the thousands of images being sent and received before they’ll be capable of digesting imagery."}]},{"type":"paragraph","children":[{"type":"span","value":"With all the excitement of how businesses can start gearing their chatbots to meet these needs, there are a few things they’ll need to consider beforehand. First, they need to get their AI conversation approach right and develop databases that contain a wide scope of information."}]},{"type":"paragraph","children":[{"type":"span","value":"The visual evolution will encompass a number of phases:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Understanding of text to image"}]},{"type":"paragraph","children":[{"type":"span","value":"In order for chatbots to understand images, the chatbot will need to receive a text-based sentence from a customer, which can be used for search purposes. This text is then searched using Google to find an image, something that represents the text in visual terms. For example, asking a coffee shop a question about the different types of coffee available, and then receiving an infographic tutorial in return."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Understanding of image to image"}]},{"type":"paragraph","children":[{"type":"span","value":"Once your bot knows how to translate text into visuals, you can move on to a more advanced AI conversation using vision AI to process and reply via the same medium."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Understanding of interactive visual conversation"}]},{"type":"paragraph","children":[{"type":"span","value":"This is the process where your chatbot is able to switch to real-time video mode, allowing customers to show the chatbot an issue and receive interactive guidance on it. For example, helping a customer install an appliance at home."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Investing in the future of your chatbot"}]},{"type":"paragraph","children":[{"type":"span","value":"As you can see, chatbots are always evolving. If entrepreneurs don’t adjust their approach to meet their customers’ ever-changing needs, they’re missing out on an opportunity to personalize their customer experience and boost their bottom line. If you harness the power of an omnichannel chatbot solution by using a tool such as "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":", you’ll be able to adjust your approach according to your customers’ needs. "},{"url":"/articles/customer-relationship-management/consumers-chatbots-customer-support/","type":"link","children":[{"type":"span","value":"Customers love communicating with chatbots rather than humans"}]},{"type":"span","value":", so if you want to keep them happy, engaged, and improve your customer experience, make the most of AI conversation."}]}]}}}},{"seo":{"title":"Why WhatsApp Business needs to be part of your business’s marketing communication strategy","description":"Find out the 4 benefits to using WhatsaApp Business Messaging and how you can start using the WhatsApp Business API today.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633165724-sms-whatsapp-business-768x299.jpg?auto=format","id":"DatoCmsAsset-25987766"}},"internalName":"Why WhatsApp Business needs to be part of your business’s marketing communication strategy","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960545","name":"WhatsApp","slug":"whatsapp"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633165743-sms-whatsapp-business-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633165743-sms-whatsapp-business-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633165743-sms-whatsapp-business-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633165743-sms-whatsapp-business-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChUNDhUNDQ0NDh0NFg0WFx8dGBYVFhUaHysjJikoHRUiJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ly8vLzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgAEB//EAB8QAAEDAwUAAAAAAAAAAAAAAAEAAgQDBRETITIzUf/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAf/EABkRAAMAAwAAAAAAAAAAAAAAAAABAgMRMf/aAAwDAQACEQMRAD8A1uXKYyicFJV6lhz8D1HpROmd0pXXmspIeJ7QZskgNpDKip2rqCiSlEb6f//Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633165743-sms-whatsapp-business-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChUNDhUNDQ0NDh0NFg0WFx8dGBYVFhUaHysjJikoHRUiJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ly8vLzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgAEB//EAB8QAAEDAwUAAAAAAAAAAAAAAAEAAgQDBRETITIzUf/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAf/EABkRAAMAAwAAAAAAAAAAAAAAAAABAgMRMf/aAAwDAQACEQMRAD8A1uXKYyicFJV6lhz8D1HpROmd0pXXmspIeJ7QZskgNpDKip2rqCiSlEb6f//Z"}},"id":"DatoCmsTemplateArticle-61760787","title":"Why WhatsApp Business needs to be part of your business’s marketing communication strategy","slug":"whatsapp-business-marketing-communication-strategy","meta":{"updatedAt":"2022-11-10T14:31:12.030+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Benefits of WhatsApp marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"Of course, you already send WhatsApp messages daily. But now it’s time to forget about sending messages to your family (sorry, Mom and Dad). What you need to do is start thinking about how you can use WhatsApp Business messaging as part of your marketing communication strategy."}]},{"type":"paragraph","children":[{"type":"span","value":"Now, you can do just that. The recently released "},{"url":"/products/whatsapp","type":"link","children":[{"type":"span","value":"WhatsApp Business API"}]},{"type":"span","value":" makes it easy for businesses to create a brand presence and communicate with customers on the platform. The beauty of this is that your customers are likely to be thrilled. They want to "},{"url":"https://thinkgrowth.org/2018-is-the-year-business-messaging-takes-hold-heres-why-c4abcf281a7f","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"communicate with businesses"}]},{"type":"span","value":" using text messaging. And they’re already using WhatsApp. It couldn’t be more obvious that this is the ultimate marketing communication win-win."}]},{"type":"paragraph","children":[{"type":"span","value":"More than 1 billion people across the world – in a massive 180 countries – are communicating using WhatsApp daily, sending 60 billion messages and 4.5 billion photographs. That’s a lot of (cute) cat photos. The "},{"url":"/products/whatsapp","type":"link","children":[{"type":"span","value":"WhatsApp Business API"}]},{"type":"span","value":" provides the ability for your business to send out notifications and conduct 2-way conversations with consumers. And, as an "},{"url":"/press-center/clickatell-enterprises-whatsapp-business-solution/","type":"link","children":[{"type":"span","value":"authorized WhatsApp Business solution provider"}]},{"type":"span","value":", Clickatell is able to help your business do this. Using this new offering, you can, once they’ve agreed to it of course, send messages to your consumers about new products, current sales or special events. And the occasional cat photo, of course."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Enough about cats, here are some of the benefits of using the WhatsApp Business solution"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Marvelous messaging"}]},{"type":"paragraph","children":[{"type":"span","value":"Integrated with "},{"url":"/products/touch","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":", the WhatsApp Bussiness API is going to completely revolutionize the way businesses do, well, business. These tools will send replies that provide fast answers to all of your most frequently asked questions, and send greeting messages to new customers, for example. These will save your business time. And that saves you money."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Customer communication"}]},{"type":"paragraph","children":[{"type":"span","value":"We all know that consumers, particularly millennials, hate talking on the phone. This is especially true when their phone rings and it’s an unknown number on the other end. Don’t be that business. Rather allow your customers to contact you via WhatsApp which will enable you to send them messages too. They’ll not only read your messages, but they’re also 40 percent more likely to respond."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Rapid responses"}]},{"type":"paragraph","children":[{"type":"span","value":"If your customers aren’t responding to you or if your contact center agents aren’t getting hold of them, that’s just not good communication. If you’re looking for a better solution, WhatsApp Business might be the one for you. Consider that Uber uses it to give customers an opportunity to chat to members of its team. That’s a marketing communication strategy that’ll reach its destination!"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Savvy support"}]},{"type":"paragraph","children":[{"type":"span","value":"Similarly and unsurprisingly, your consumers would prefer to message your business to log a support query. The alternative, waiting on the other end of never-ending hold music, just does not appeal to consumers. Shocking, we know."}]},{"type":"paragraph","children":[{"type":"span","value":"Global companies like "},{"url":"https://techcrunch.com/2018/08/31/100-comapnies-now-testing-whatsapps-business-api/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Wish, Netflix, and Booking.com"}]},{"type":"span","value":" are already making use of this service. So, if your customers are already using WhatsApp to communicate about affordable outfits and household goods they’d like to buy, organize rides around town, and choose where they’ll be staying during their next trip, they’ll expect to use it to communicate with your business and inquire about your services and products too."}]},{"type":"paragraph","children":[{"type":"span","value":"And it’s not just for big business. Smaller companies are already using it with great success. There’s the Mumbai-based "},{"url":"https://russsh.com/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Russsh concierge service"}]},{"type":"span","value":" which uses it as a booking platform. In fact, according to WhatsApp, more than 80 percent of "},{"url":"https://blog.whatsapp.com/10000637/Introducing-the-WhatsApp-Business-App","type":"link","children":[{"type":"span","value":"small businesses in India and Brazil"}]},{"type":"span","value":" say the messaging platform helps them to not only communicate with customers but also to grow their business. If your small business does not have high message sending volumes, you will not be able to make use of the WhatsApp Business API. Instead, you’ll be referred to the WhatsApp Android app, which was created with the small business owner in mind."}]},{"type":"paragraph","children":[{"type":"span","value":"Says WhatsApp: “And "},{"url":"/products/whatsapp","type":"link","children":[{"type":"span","value":"WhatsApp Business"}]},{"type":"span","value":" will make it easier for people to connect with them, and vice versa, in a fast and simple way.”"}]},{"type":"paragraph","children":[{"type":"span","value":"We are proud to be an "},{"url":"/press-center/clickatell-enterprises-whatsapp-business-solution/","type":"link","children":[{"type":"span","value":"authorized WhatsApp Business solution provider"}]},{"type":"span","value":". If you’re interested in learning more about how your business can better engage with customers, with our help, have a look at our "},{"url":"/products/whatsapp/","type":"link","children":[{"type":"span","value":"WhatsApp Business solutions"}]},{"type":"span","value":" page."}]}]}}}},{"seo":{"title":"Social media tools and the insurance industry","description":"Find out the four main reasons the insurance industry is embracing social media and chatbots for brand engaement, new business and even claims processing.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633166073-cyber-768x299.jpg?auto=format","id":"DatoCmsAsset-25987783"}},"internalName":"Social media tools and the insurance industry","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633166093-cyber-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633166093-cyber-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633166093-cyber-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633166093-cyber-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFBAUDhgNDg0VEhUODQ0NFxYZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBEQHDsdFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBQD/xAAgEAABAwMFAQAAAAAAAAAAAAAAAQIRBAUGMTI0YYED/8QAFgEBAQEAAAAAAAAAAAAAAAAABAMC/8QAGREAAgMBAAAAAAAAAAAAAAAAAAECBDEh/9oADAMBAAIRAxEAPwBHQXqXJBc+13V9JHQEtm5BG/i+DbcUmFrYEMsuTWTKmIearqYnHDUl0//Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633166093-cyber-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFBAUDhgNDg0VEhUODQ0NFxYZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBEQHDsdFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBQD/xAAgEAABAwMFAQAAAAAAAAAAAAAAAQIRBAUGMTI0YYED/8QAFgEBAQEAAAAAAAAAAAAAAAAABAMC/8QAGREAAgMBAAAAAAAAAAAAAAAAAAECBDEh/9oADAMBAAIRAxEAPwBHQXqXJBc+13V9JHQEtm5BG/i+DbcUmFrYEMsuTWTKmIearqYnHDUl0//Z"}},"id":"DatoCmsTemplateArticle-61778186","title":"Social media tools and the insurance industry","slug":"social-media-tools-insurance-industry","meta":{"updatedAt":"2022-11-10T14:40:03.170+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Chatbots and social media in the insurance industry"}]},{"type":"paragraph","children":[{"type":"span","value":"Insurance and social media tools are likely not two concepts which cross your mind at the same time. In their Venn diagram, you’d imagine the most minuscule overlap. But that’s where you’d be wrong. Facebook Messenger, in particular, is proving to be one of the more popular social media tools with insurers who enjoy its ease of use and positive impact on customer satisfaction."}]},{"type":"paragraph","children":[{"type":"span","value":"Indeed, looking at industries, insurance is possibly the least sexy, seemingly the least likely to embrace new technology in the digital space. But, again, that’s where you’re wrong. According to the "},{"url":"https://www.tcs.com/global-trend-study-artificial-intelligence-reveals-industry-wide-investment-2020","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Global Trends Study 2017"}]},{"type":"span","value":", the insurance industry invests an average of $124 million per company in artificial intelligence (AI). That’s a massive $54 million more than the average of all surveyed industries."}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots are at the forefront of AI technology used in the insurance industry. For example, earlier this year we saw the launch of Singapore Life’s first self-learning chatbot. Its goal was to make life insurance easier to understand and more accessible to the public. And anyone who has ever been faced with filling out the scores of forms needed for life insurance will tell you, that’s a huge gap that needs to be filled in the insurance market."}]},{"type":"paragraph","children":[{"type":"span","value":"Called SingLife Chatbot, it can be interacted with via Facebook Messenger or through the company's website. The chatbot uses predictive modeling and helps to provide life insurance coverage in simplified steps."}]},{"type":"paragraph","children":[{"type":"span","value":"“Consumers can now calculate their life insurance needs in under two minutes. The SingLife chatbot is able to reply to free-form text chat that includes a wide-ranging gamut of words, nuance, subtext, and even emojis and colloquial terms and phrases."}]},{"type":"paragraph","children":[{"type":"span","value":"“All queries are kept succinct and consumers can expect to view their recommended plan and life insurance coverage in a single at-a-glance snapshot,” "},{"url":"https://www.asiaasset.com/news/singlife_chatbot_es_0612.aspx","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Singapore Life"}]},{"type":"span","value":" says."}]},{"type":"paragraph","children":[{"type":"span","value":"Looking at that example, the benefits seem clear. Sign us up to have help with complicated insurance decisions! So, here are four ways that Facebook messenger and social media tools can assist insurers and their clients."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Explain complex products to customers"}]},{"type":"paragraph","children":[{"type":"span","value":"Rather than customers having to read lengthy policy documents, they’ll instead be able to ask pointed questions of a chatbot. The chatbot is then able to answer the question using "},{"url":"/articles/technology/nlp-chatbot/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"natural language processing (NLP)"}]},{"type":"span","value":" making the answer easily understandable. No jargon or insurance-speak for this chatbot. The chatbot will also be able to suggest policies and products based on customer queries and needs."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Drive brand engagement"}]},{"type":"paragraph","children":[{"type":"span","value":"Using Facebook Messenger combined with an AI chatbot means you’re able to give quick and accurate responses. This drives engagement between brand and customers, cementing a positive relationship."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Social media tools will help improve sales"}]},{"type":"paragraph","children":[{"type":"span","value":"Because chatbots are so quick to effectively and accurately answer questions, the time to action is reduced significantly. This lessens the number of drop-offs and increases purchases."}]},{"type":"paragraph","children":[{"type":"span","value":"In addition, bots are better able to act as lead generators as leads which might previously have been lost can be accurately captured."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Accurate claims processing"}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots are able to receive queries and respond to claims. They’re also able to prompt the uploading of photos and specific documents. This makes processing the claims seamless and ensures speedy resolution."}]},{"type":"paragraph","children":[{"type":"span","value":"Lastly, chatbots will also be able to send alerts on renewals, price increases, lapses in policy, and claims processing. If this sounds like something you’d be interested in (and why wouldn’t you?), "},{"url":"/products/touch/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" is the tool for you. It’s a live chat, omni-channel customer service solution which enables businesses, like yours, to resolve customer queries through your website, social media tools, and chat apps – including Facebook Messenger!"}]},{"type":"paragraph","children":[{"type":"span","value":"Touch allows you to resolve customer queries faster and more effectively. That makes it the perfect match for the insurance industry. Just think, when your customers have questions about their car, health or home insurance, they want answers fast. And that’s exactly what Touch enables you to do."}]}]}}}},{"seo":{"title":"3 reasons why two-way SMS needs to be in your marketing strategy","description":"Signup with Clickatell and get started today using 2-way SMS and use this cost-effective marketing method to create a relationship with your customers.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633166724-shutterstock749360110-300x117.jpg?auto=format","id":"DatoCmsAsset-25987817"}},"internalName":"3 reasons why two-way SMS needs to be in your marketing strategy","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633166817-shutterstock749360110-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633166817-shutterstock749360110-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633166817-shutterstock749360110-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633166817-shutterstock749360110-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgTCgoVDhgWDhgVFx0VDxENFx8gGCIWIhUaJisjHR0oKRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7Ozs7Ozs7Ozs7NTs7LzsvLzs7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABwIFBv/EACIQAAAEBAcAAAAAAAAAAAAAAAABAgYDBAVxERITITRBQv/EABYBAAMAAAAAAAAAAAAAAAAAAAMEBf/EABsRAAEEAwAAAAAAAAAAAAAAAAEABBExAgMS/9oADAMBAAIRAxEAPwBpzNVKFLKXl3wC9cznVorSQ2FS4C7BTuH3cC1ibVDFsItQpzqjwVmZEAUsl2AMcBAyaCbX/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633166817-shutterstock749360110-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgTCgoVDhgWDhgVFx0VDxENFx8gGCIWIhUaJisjHR0oKRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7Ozs7Ozs7Ozs7NTs7LzsvLzs7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABwIFBv/EACIQAAAEBAcAAAAAAAAAAAAAAAABAgYDBAVxERITITRBQv/EABYBAAMAAAAAAAAAAAAAAAAAAAMEBf/EABsRAAEEAwAAAAAAAAAAAAAAAAEABBExAgMS/9oADAMBAAIRAxEAPwBpzNVKFLKXl3wC9cznVorSQ2FS4C7BTuH3cC1ibVDFsItQpzqjwVmZEAUsl2AMcBAyaCbX/9k="}},"id":"DatoCmsTemplateArticle-61779922","title":"3 reasons why two-way SMS needs to be in your marketing strategy","slug":"two-way-sms-marketing-strategy","meta":{"updatedAt":"2022-11-10T14:59:36.469+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"2-way SMS marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"Using two-way SMS in your marketing strategy should be a given these days. It has many benefits and is a cost-effective way to create a relationship with your customers. Read on to find out more about why two-way SMS is e"}]},{"type":"paragraph","children":[{"type":"span","value":"ssential to the success of your digital marketing strategy."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"It’s easier to engage with a consumer via text messaging than over the phone"}]},{"type":"paragraph","children":[{"type":"span","value":"When salespeople or customer service representatives contact a consumer via a phone call, the person being contacted can easily excuse themselves from the conversation without listening to the pitch or the concern. With an SMS, consumers have all the information right there on the mobile phone in the palm of their hand, so they’re more than likely going to read it. And because SMS messages are short and sweet, it only takes a few seconds for them to read the information and take in what is being said."}]},{"type":"paragraph","children":[{"type":"span","value":"This is why SMS works, but you may be wondering why two-way SMS messaging is important. Well, if you’re contacting a customer about an unpaid account, they may not want to respond with their reasoning over the phone. Remember, when someone is on the phone during the day, they’re most likely at work and discussing financial issues may be awkward for them at that moment. However, if they’re able to respond to an SMS with their reasons for not paying their account yet, or to let the business know when they plan to pay the account, they’re probably going to be more open to having a conversation on the matter."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"With two-way SMS, there isn’t any interruption in the conversation"}]},{"type":"paragraph","children":[{"type":"span","value":"There's little chance of an interruption between the customer service representative or salesperson and the consumer with two-way SMS. They’ll receive a text message and be able to reply. With a phone call, on the other hand, there is the very real possibility of interruptions during the call. This can be because of where the person is standing as there may not be the best signal in the area. Or it could be because both parties accidentally keep trying to speak at the same time. You also never know whether the person who is receiving the call is in an area where there is a lot of noise and even though they want to have the conversation, they can’t hear what your business’ representative is saying."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"People can read the message and respond in their own time"}]},{"type":"paragraph","children":[{"type":"span","value":"Imagine that, for example, your business sends out a two-way "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"bulk SMS"}]},{"type":"span","value":" asking people to respond telling you which product they prefer by replying with a certain keyword. Someone may look at the message in the middle of the day while they’re at work and not be interested in responding because they’re busy with a looming deadline. However, later that day or in the evening, they’re still likely to go back to that SMS and reply."}]},{"type":"paragraph","children":[{"type":"span","value":"With a phone call, you don’t know whether you’re contacting a customer at the right time and they may decline the opportunity to give their feedback because they’re busy at that moment. They may even become irritated by the interruption. But with an SMS solution like two-way SMS, they have the ability to choose when they respond, which means that it’s far more convenient for them."}]},{"type":"paragraph","children":[{"type":"span","value":"At the end of the day, the majority of people with mobile phones would prefer text messages from businesses than over-the-phone customer service. This is why you should consider using a two-way SMS campaign in your marketing strategy as soon as possible. For more information, "},{"url":"/articles/digital-marketing/conversational-sms-messaging/","type":"link","children":[{"type":"span","value":"read this article which highlights how you can improve your conversational SMS messaging"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Technology trends that will improve the holidays this year","description":"Find out the 4 smart technolgy trends that will brighten up the holidays this year.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633167059-istock-599900002-1440x560-1-768x299.jpg?auto=format","id":"DatoCmsAsset-25987821"}},"internalName":"Technology trends that will improve the holidays this year","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960559","name":"Retail","slug":"retail"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633167082-istock-599900002-1440x560-1-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633167082-istock-599900002-1440x560-1-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633167082-istock-599900002-1440x560-1-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633167082-istock-599900002-1440x560-1-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoOCAgLDRYNDhANDQ0ODhEVChEYFxoZGBYTFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFQ8QHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEDBAb/xAAdEAABAwUBAAAAAAAAAAAAAAABAAMxAgQFERIh/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwH/xAAWEQEBAQAAAAAAAAAAAAAAAAAAAhH/2gAMAwEAAhEDEQA/AMczk3hAV6jK3GoQ1gDcIhQBzCOpKmN89XT6Ek4A5hJDiv/Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633167082-istock-599900002-1440x560-1-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoOCAgLDRYNDhANDQ0ODhEVChEYFxoZGBYTFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFQ8QHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEDBAb/xAAdEAABAwUBAAAAAAAAAAAAAAABAAMxAgQFERIh/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwH/xAAWEQEBAQAAAAAAAAAAAAAAAAAAAhH/2gAMAwEAAhEDEQA/AMczk3hAV6jK3GoQ1gDcIhQBzCOpKmN89XT6Ek4A5hJDiv/Z"}},"id":"DatoCmsTemplateArticle-61780696","title":"Technology trends that will improve the holidays this year","slug":"technology-trends-holidays","meta":{"updatedAt":"2022-11-10T15:23:16.995+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"More so than ever before, consumers will rely on technology, including smart home gadgets, to prepare for the holidays. Luckily, there are always new technology trends to look out for. Retailers and marketers know that the holiday season is the ideal time to release new goods that are designed to make life easier for consumers. The deluge of new smart home systems on the market is a testament to that."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/every-retailer-needs-omni-channel-festive-season/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Every retailer needs omni-channel this festive season"}]}]},{"type":"paragraph","children":[{"type":"span","value":"If you're hosting family over the holiday season, you’ve no doubt thought about how you can optimize the experience for additional efficiency and maximum festive cheer. You'll want to keep your guests entertained with smart speaker systems, cook the food using smart kitchen tools, and keep a seat at the dinner table for out-of-town guests using video calling systems. Other emerging technology or smart home devices you could consider adding to your home include a smart security camera and video doorbell, a smart lock, and a smart light outside your front door. And that’s all before your guests have even come inside."}]},{"type":"paragraph","children":[{"type":"span","value":"Whether you're celebrating and having people over for Thanksgiving, Christmas or Hanukkah, the holidays can be a stressful time. Your mother will want to know when you’ll be giving her the ultimate holiday gift, a grandbaby. Also, you’ve either gained or lost too much weight in recent months, your hairstyle doesn’t really suit your face shape, and that sweater is taking the idea of “ugly sweater” a little too far."}]},{"type":"paragraph","children":[{"type":"span","value":"Sometimes, with family, there’s no winning. And that’s why, as host for the day’s festivities, you might just need to step it up a notch. Luckily, there are many new technology trends which will help you to make this time of year that little bit easier. Just about everything can be automated and smartified these days. Here are some ideas of the smart home systems you need."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/the-pros-and-cons-of-smarthomes/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"The pros and cons of smarthomes"}]}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Smart cleaning"}]},{"type":"paragraph","children":[{"type":"span","value":"With the help of your robot vacuum cleaner, you can have your home sparkling clean in no time. The super smart versions have built-in mapping technology and cameras which can navigate around your home. It can also find its way back to its charging station when in need of some extra power and can be controlled by both remote control and an app so you can instruct it to start at a specific time. Even the not-so-smart versions will make their way around your home just fine, picking up all dust and hairballs along the way. Your fussy family members won’t spend the day turning their noses up at your dust bunnies."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Smart speaker"}]},{"type":"paragraph","children":[{"type":"span","value":"There’s nothing like some music to add that extra element of festivity to a family holiday gathering. You could choose to play songs from your childhood so that you can all reminisce about special moments or you could choose to play recent hits so your family can bond over how music just isn’t what it used to be."}]},{"type":"paragraph","children":[{"type":"span","value":"A smart speaker system will allow you to curate playlists or you can ask it to play certain songs. You could also instruct it to turn up the volume when Great Aunt Edna can’t quite hear or turn it down while in the middle of an important round of Charades. It’s like having a personal jukebox. And everyone loves those."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Smart kitchen"}]},{"type":"paragraph","children":[{"type":"span","value":"Of course, you can't commit to a high-tech holiday without cooking all your meals using the latest gadgets and gizmos. Think a refrigerator which orders groceries for you, a crockpot you can start and stop with an app, and a "},{"type":"span","marks":["emphasis"],"value":"sous vide"},{"type":"span","value":" machine for that perfectly prepared piece of meat. Your family will be so impressed with your cooking skills, there’ll be no time to criticize your sweater."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Smart irrigation"}]},{"type":"paragraph","children":[{"type":"span","value":"Of course, when things get a little too heated in the kitchen, you could always step outside and invite your extended family members to admire the well-maintained garden. Of course, you couldn't have done it alone. Your smart irrigation system knows exactly when and how to water the lawn and you could even easily prompt it to get started via an SMS. Your family doesn’t need to know that. Take all the credit and admiration offered."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Putting smart technology trends to good use"}]},{"type":"paragraph","children":[{"type":"span","value":"If looking into smart home systems hasn’t yet satiated your appetite for technology trends, read our recent article which highlights technology "},{"url":"/articles/technology/technology-trends-festive-season/","type":"link","children":[{"type":"span","value":"trends for the holiday season"}]},{"type":"span","value":". It discusses how consumers are likely to buy technology products during the holidays and how marketers can entice buyers. A good idea for marketers to consider is using SMS as part of their digital strategy. Clickatell "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Touch"}]},{"type":"span","value":" and "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"SMS Platform"}]},{"type":"span","value":" can help businesses and marketers here. They make it possible to communicate with customers in the ways they prefer."}]}]}}}},{"seo":{"title":"How to put the advantages of artificial intelligence to work in your marketing strategy","description":"Click here to find out how you should be using artificial intelligence in your marketing strategies.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633167193-chatbotsailivechatiot2-768x299-1.jpg?auto=format","id":"DatoCmsAsset-25987824"}},"internalName":"How to put the advantages of artificial intelligence to work in your marketing strategy","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633167222-chatbotsailivechatiot2-768x299-1.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633167222-chatbotsailivechatiot2-768x299-1.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633167222-chatbotsailivechatiot2-768x299-1.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633167222-chatbotsailivechatiot2-768x299-1.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEhQWDhgRFQ0NDhUNDRUOFxUdGCIVFiEaHysjGh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFig7Ly8vLy87Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAHxAAAQMDBQAAAAAAAAAAAAAAAQACBQMEIQYREyIx/8QAFgEAAwAAAAAAAAAAAAAAAAAAAwQF/8QAHREAAQQCAwAAAAAAAAAAAAAAAgABETFBYQMEBf/aAAwDAQACEQMRAD8A3ltQ0WW5BcEpjZyi9xIcFOzxPAclL4Ynf0onQMotC9F2bCu76YaWYKFO1z0QmjMptRG5dL//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633167222-chatbotsailivechatiot2-768x299-1.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEhQWDhgRFQ0NDhUNDRUOFxUdGCIVFiEaHysjGh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFig7Ly8vLy87Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAHxAAAQMDBQAAAAAAAAAAAAAAAQACBQMEIQYREyIx/8QAFgEAAwAAAAAAAAAAAAAAAAAAAwQF/8QAHREAAQQCAwAAAAAAAAAAAAAAAgABETFBYQMEBf/aAAwDAQACEQMRAD8A3ltQ0WW5BcEpjZyi9xIcFOzxPAclL4Ynf0onQMotC9F2bCu76YaWYKFO1z0QmjMptRG5dL//2Q=="}},"id":"DatoCmsTemplateArticle-61782000","title":"How to put the advantages of artificial intelligence to work in your marketing strategy","slug":"advantages-of-artificial-intelligence-marketing-strategy","meta":{"updatedAt":"2022-11-10T15:45:48.942+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Advantages of AI in marketing strategies"}]},{"type":"paragraph","children":[{"type":"span","value":"Artificial Intelligence (AI) was once an imagining of science-fiction authors and scientists of the past. But now, it’s a commonplace aspect of life in today’s tech-focused world. These days, consumers expect the advantages of artificial intelligence to be made use of by almost every industry, and there are updates being made to AI every day."}]},{"type":"paragraph","children":[{"type":"span","value":"Now that AI is getting better and is able to work independently, what’s next for technology? There have been significant advances made in numerous industries including health, retail, and even fashion. Here are just some of the ways in which AI is advancing technology."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Chatbots that are designed to learn"}]},{"type":"paragraph","children":[{"type":"span","value":"The difference between chatbots and bots with artificial intelligence and those without is that those "},{"type":"span","marks":["emphasis"],"value":"with"},{"type":"span","value":" the advantages of artificial intelligence are able to learn and evolve over time. The addition of AI to bot technology opens the door to endless possibilities for human interactions."}]},{"type":"paragraph","children":[{"type":"span","value":"Not only will you be able to create chatbots that can use previous conversations to interact with consumers, but you’ll also see bots being created to deal with healthcare issues. For example, imagine "},{"url":"http://alzlive.com/elder-care/home/robot-roundup/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"a bot that is able to learn and adapt to the behavior of someone with Alzheimer's"}]},{"type":"span","value":". The bot will be able to identify when a person has forgotten something and will remind them of this, providing important help as their condition deteriorates. Bots and chatbots that are able to learn will provide meaningful and helpful experiences to all who use them."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Building brand awareness"}]},{"type":"paragraph","children":[{"type":"span","value":"In the past, if you wanted to advertise your brand or create awareness, you had to spend time creating a one-off advertisement to grab the attention of your audience and interested consumers. But, with the ever-evolving advantages of artificial intelligence, "},{"url":"https://www.entrepreneur.com/article/295604","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"this is no longer the reality for marketers and businesses"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"You can create a chatbot that is tailored to your brand which can gather information about consumers who visit your website and then provide them with personalized recommendations based on this data. With the way that AI is going, you’ll soon be able to implement chatbots that are more “human” than your human salespeople, allowing you to answer the queries of thousands of customers at once while still providing each one with a tailored experience."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Using the advantages of artificial intelligence to create content"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the advantages of artificial intelligence is that it is highly versatile. And for some in the digital marketing world, this strikes fear into their hearts… especially content creators. However, it’s likely that it’ll be a more collaborative relationship, rather than AI taking over."}]},{"type":"paragraph","children":[{"type":"span","value":"One example is an "},{"url":"https://www.nytimes.com/2016/07/11/business/media/as-online-video-surges-publishers-turn-to-automation.html?smid=tw-share&_r=2","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"AI-powered software-as-a-service (SaaS) tool that allows publishers to convert written content into video"}]},{"type":"span","value":" through automated video production. Previously, publishers and content creators would spend hours crafting content for their websites and social media but now, with AI, this time can be cut in half. Beyond 2018, consumers can expect more brands to use AI as part of their marketing strategy to create content that is relevant and valuable."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"How to implement AI in your marketing strategy"}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Use it to personalize your CRM"}]},{"type":"paragraph","children":[{"type":"span","value":"For any business, a customer relationship management (CRM) system is vital to the success of a marketing strategy. By using AI, you can create emails and SMS messages that address subscribers on an individual level. This allows for true one-on-one communication between brands and consumers."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Boost your social media marketing with on-demand content"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the advantages of artificial intelligence is that you can use it to gather insights, analyze data and use this to create relevant, on-demand content for your audience. You can use this to boost your social media marketing strategy by serving specific content that is tailored to consumer behaviors and experiences."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Speak to your customers… with chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots are everywhere in the digital marketing world, so it might be time to get on board with this trend. "},{"url":"/products/interact/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"You can use a tool like Clickatell Touch"}]},{"type":"span","value":" to communicate with customers across a number of channels, including your website and social media channels, with its easy-to-use interface. You can also use chatbots to gather data about consumers and craft highly targeted SMS and email campaigns."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Embrace an intelligent future"}]},{"type":"paragraph","children":[{"type":"span","value":"AI is advancing technology at a rapid rate, so it is time to start embracing this and implementing it in your marketing strategy. Chatbots will soon be able to learn and respond in more “human” ways, which will help to improve the customer experience and boost brand awareness. And if you use content to market your business, you can now use collaborative AI tools to turn written content into video and even craft blog posts for you."}]},{"type":"paragraph","children":[{"type":"span","value":"The opportunities are endless when it comes to the AI, so if you’re interested in finding out more for your brand, "},{"url":"/articles/technology/investing-ai-trends-smart-business/","type":"link","children":[{"type":"span","value":"read our thoughts"}]},{"type":"span","value":" on why investing in the advantages of artificial intelligence is smart business."}]}]}}}},{"seo":{"title":"4 Top tips for improving your SMS marketing conversion rate","description":"Get our 4 easy tips on how you can improve your SMS marketing conversion rate including personalization and incorposation several promotions in a message.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633167458-istock94971135large-768x299.jpg?auto=format","id":"DatoCmsAsset-25987828"}},"internalName":"4 Top tips for improving your SMS marketing conversion rate","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633167501-istock94971135large-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633167501-istock94971135large-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633167501-istock94971135large-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633167501-istock94971135large-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEgoUDhgTDg4NDhEOFg4PFx8lGBYTIiEaKysjHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFig7OzsvOy87Ly8vLy87OzsvLy8vLy8vNS8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAGBwEEBQD/xAAgEAABAwIHAAAAAAAAAAAAAAABAAIDEyEEBQYUNEFR/8QAFgEAAwAAAAAAAAAAAAAAAAAAAwQG/8QAGxEAAgIDAQAAAAAAAAAAAAAAAgMAAQQTMRH/2gAMAwEAAhEDEQA/AG0JYgCSULZ1iYHue0OC0pCabr9INzEncPuUisfWVBuaQ8i/1LLTx7iPVKr6l5pXK8x0jrqDHKZddn//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633167501-istock94971135large-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEgoUDhgTDg4NDhEOFg4PFx8lGBYTIiEaKysjHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFig7OzsvOy87Ly8vLy87OzsvLy8vLy8vNS8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAGBwEEBQD/xAAgEAABAwIHAAAAAAAAAAAAAAABAAIDEyEEBQYUNEFR/8QAFgEAAwAAAAAAAAAAAAAAAAAAAwQG/8QAGxEAAgIDAQAAAAAAAAAAAAAAAgMAAQQTMRH/2gAMAwEAAhEDEQA/AG0JYgCSULZ1iYHue0OC0pCabr9INzEncPuUisfWVBuaQ8i/1LLTx7iPVKr6l5pXK8x0jrqDHKZddn//2Q=="}},"id":"DatoCmsTemplateArticle-61785490","title":"4 Top tips for improving your SMS marketing conversion rate","slug":"tips-sms-marketing-conversion-rate","meta":{"updatedAt":"2022-11-11T07:35:15.914+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS marketing conversion rates"}]},{"type":"paragraph","children":[{"type":"span","value":"In a mobile-first world, engaging with your customers has never been easier. SMS marketing is one of the most powerful marketing tools, and thankfully, one of the least disruptive channels for businesses looking to communicate with their customers about their products or services."}]},{"type":"paragraph","children":[{"type":"span","value":"While SMS is sometimes known as a “boring”, “traditional” medium, it is by no means dead. If used to communicate the "},{"type":"span","marks":["emphasis"],"value":"right"},{"type":"span","value":" message at the"},{"type":"span","marks":["emphasis"],"value":" right "},{"type":"span","value":"time, SMS marketing can certainly take your business to new heights."}]},{"type":"paragraph","children":[{"type":"span","value":"Considering that almost every consumer owns a mobile device, businesses constantly need to adjust their SMS approach to reflect their customers’ ever-changing needs. In the UK, SMS is the fastest growing marketing channel. "},{"url":"https://www.esendex.co.uk/blog/post/what-is-the-open-rate-for-sms-in-2018/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"They experience an open rate of 95 percent"}]},{"type":"span","value":", meaning that consumers agree to opt in to SMS conversations because of the convenience it offers. Consumers in Australia feel much the same when comparing the open rates between SMS and email – a whopping 94 percent in comparison to email’s 32.4 percent. Another interesting stat is that in India, a study found that “"},{"url":"https://dsim.in/blog/2016/06/11/key-statistics-for-sms-marketing/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"80% of people are currently using texting for business"}]},{"type":"span","value":"”. This is a major advantage for both B2C and B2B businesses looking to engage with their customers in an affordable, effortless manner."}]},{"type":"paragraph","children":[{"type":"span","value":"These stats are clear indications that international markets are thriving in the SMS space simply because they know and understand their customers’ needs. So, with saying that, here are a few tips to help improve your SMS marketing strategy to successfully compete against other marketing tools:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Make sure that you time your SMS marketing messages correctly"}]},{"type":"paragraph","children":[{"type":"span","value":"No matter the reason behind your conversations, the type of content you share, and the number of relevant texts you send can either pull customers towards you or steer them away from you. "},{"url":"https://www.crazyegg.com/blog/text-messages-for-conversion/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"According to this article"}]},{"type":"span","value":", “three or more texts to your customers can result in as much as a 328% increase in conversions”. If you’ve analyzed your customers’ behaviors and the market, and know exactly what your target audience wants and when you’ll be able to experience a massive boost in SMS action and interactions. Each industry is different, so you need to do your research to know when customers react better to your messages. You can "},{"url":"https://www.textmarketer.co.uk/blog/2017/09/mobile-marketing-infographics/the-best-time-to-send-retail-sms-marketing-messages/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"message your customers at the most popular times"}]},{"type":"span","value":", and based on those results, keep testing and monitoring your conversions to see whether or not your existing strategy is effective."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Make the purchasing process easy and seamless"}]},{"type":"paragraph","children":[{"type":"span","value":"An SMS marketing campaign needs to have a purpose. For instance, you might want to increase brand awareness, drive more traffic to your website, or convert more deals. So, you need to optimize your content to achieve that specific interaction or goal. These goals also need to provide your customers with an incentive to benefit from. So, if you’re instructing your customers, make it easy and painless."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Incorporate several promotions into your SMS messages"}]},{"type":"paragraph","children":[{"type":"span","value":"You do not have to limit your characters to 160 characters when you’re working with a bulk SMS tool such as Clickatell’s "},{"url":"/products/sms/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"SMS Platform"}]},{"type":"span","value":". Our "},{"url":"/products/sms-gateway/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"SMS gateway"}]},{"type":"span","value":" and API allows you to send long-form messages. However, you still want to be able to keep your messages short to encourage people to read them. You can also link your messages to incentives, especially when you start seeing how people react to your messages. It is absolutely necessary to track your campaign results using analytical tools, and, over time, you can run A/B testing to monitor reactions to different types of messages using a standard or personalized approach."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Keep things customized and personal"}]},{"type":"paragraph","children":[{"type":"span","value":"Regardless of the type of customer, you’re speaking to and the fact that you’re sending out "},{"url":"/products/sms/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"bulk SMS"}]},{"type":"span","value":" messages to reach your customers, new-age marketing encourages personalization. Customers want to feel as though you’re reaching out to them on a personal level. When you go the extra mile to focus on the messaging details, you’ll see a spike in brand engagement and, hopefully, an increase in sales. By utilizing surveys and feedback tools to understand your customers better, it will reflect in your analytics. And the beauty of our SMS Platform is that you can personalize your messages even though you’re sending out in bulk. When you send customers content according to their interests and needs, it’ll show them that you’ve taken the time to curate and communicate information that only appeals to them."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Success is just an SMS away!"}]},{"type":"paragraph","children":[{"type":"span","value":"Much like all marketing tools, results take time. But because SMS offers an instant reaction with minimum delay, we’ve made it easy to change things up in real-time and adjust your strategy according to the feedback you see from your campaigns. In addition to you focusing on increasing your conversion rate, you also need to "},{"url":"/articles/digital-marketing/sms-marketing-strategy-gdpr-compliant/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"ensure that your strategy complies with the latest General Data Protection Regulation (GDPR)"}]},{"type":"span","value":", allowing customers to opt-in and out of campaigns as they want. If you have the correct SMS approach, you’ll be able to use this affordable communication solution to boost your marketing efforts and achieve your business objectives. "},{"url":"/products/sms/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"To learn more about SMS Platform"}]},{"type":"span","value":" and how SMS marketing can add value to your business, test drive your future and "},{"url":"/sign-up/","type":"link","children":[{"type":"span","value":"sign up today"}]},{"type":"span","value":"!"}]}]}}}},{"seo":{"title":"Technology and marketing trends that will change your holiday shopping experience","description":"Find out the key technology and marketing trends that will change your customer's holiday shopping experience.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633167723-istock000062235912xxxlarge-768x299.jpg?auto=format","id":"DatoCmsAsset-25987841"}},"internalName":"Technology and marketing trends that will change your holiday shopping experience","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960559","name":"Retail","slug":"retail"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633167744-istock000062235912xxxlarge-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633167744-istock000062235912xxxlarge-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633167744-istock000062235912xxxlarge-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633167744-istock000062235912xxxlarge-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg8ICAgLFg8ODw4QDg0OExMODRENFxQZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQYOEAUFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBgABBf/EAB4QAAEDBAMAAAAAAAAAAAAAAAABAgUEERIxAxMh/8QAFgEAAwAAAAAAAAAAAAAAAAAAAAID/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8ALzy7Wp6oWmleNzb3FmuUujVcdjKN2Tk2deyC/IquGyAH/9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633167744-istock000062235912xxxlarge-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg8ICAgLFg8ODw4QDg0OExMODRENFxQZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQYOEAUFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBgABBf/EAB4QAAEDBAMAAAAAAAAAAAAAAAABAgUEERIxAxMh/8QAFgEAAwAAAAAAAAAAAAAAAAAAAAID/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8ALzy7Wp6oWmleNzb3FmuUujVcdjKN2Tk2deyC/IquGyAH/9k="}},"id":"DatoCmsTemplateArticle-61785726","title":"Technology and marketing trends that will change your holiday shopping experience","slug":"technology-marketing-trends-holiday-shopping","meta":{"updatedAt":"2022-11-11T07:39:59.207+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"In-store technology trends"}]},{"type":"paragraph","children":[{"type":"span","value":"Holiday shopping. For many people, who are we kidding, "},{"type":"span","marks":["emphasis"],"value":"most "},{"type":"span","value":"people, holiday shopping is the bane of their lives. Yes, they love receiving gifts. And they love eating turkey with all the trimmings. But the shopping part of the holidays is often just the worst. That’s simply a fact of consumer behavior. With consumer budgets shrinking around the world, online retailers are increasingly under pressure to sell their goods. Advertising – both online and offline – and constantly changing tactics and new marketing trends are everywhere consumers look."}]},{"type":"paragraph","children":[{"type":"span","value":"The pressure of holiday shopping is all-consuming. Luckily, those new digital marketing and emerging ecommerce trends are set to make the lives of these frazzled consumers a little bit easier. Here are some of them."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Better recommendations"}]},{"type":"paragraph","children":[{"type":"span","value":"Technology has advanced in such a way that it’s set to improve customer service and their experience from the moment they click onto a retailer’s website or set foot in a store. One of the most obvious ways is at the very start of the shopping journey. Retailers will be able to recognize shoppers when they first start shopping, using facial recognition software in the physical store and tracking codes online, making buying recommendations based on browsing history and past purchases. This is one of those ecommerce marketing trends that’s not going to just be a fad."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Augmented reality (AR) navigation and mirrors"}]},{"type":"paragraph","children":[{"type":"span","value":"Research has found that six out of 10 consumers prefer stores that offer an "},{"url":"https://www.shopify.com/retail/how-these-retailers-are-using-augmented-reality-to-enhance-the-customer-experience","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"AR experience"}]},{"type":"span","value":" of some sort. In addition, 40 percent of consumers would be willing to pay more at a store offering this service. Retailers are using this technology in new and interesting ways. Some are using AR to assist consumers in navigating around previously complex stores. Fashion retailers, on the other hand, are using this technology to allow customers the opportunity to “try on” items of clothing in an AR-enabled mirror. Simply by standing in front of a smart mirror and holding up an item of clothing in front of their body, consumers will be able to see what they’d look like in their new outfit."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Skip the queues"}]},{"type":"paragraph","children":[{"type":"span","value":"The worst part about shopping is, without any doubt, the queues. And, if retailers have their way, that’ll soon be a thing of the past. A number of stores are already rolling out mobile payment checkout technology. This means that customers will be able to checkout with any employee, anywhere in the store using a mobile device and printer. Queues are soon going to be a distant memory. Publicizing this option and making it known within a store’s marketing trends updates to consumers will ensure a steady stream of shoppers who’d prefer this option."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Improved in-store training"}]},{"type":"paragraph","children":[{"type":"span","value":"Store staff members are increasingly being "},{"url":"https://www.businessinsider.com/walmart-using-virtual-reality-employee-training-2017-6?IR=T","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"trained using virtual reality (VR)"}]},{"type":"span","value":". US-based Walmart, for instance, is making use of VR headsets to allow staffers to immerse themselves in the frenetic atmosphere stores have come to expect on Black Friday, Cyber Monday, and in the weeks leading up to the holidays. The headsets allow staff to visualize the crowds, see stampedes break out, watch customers fight over items, and look at messes in the aisles. By seeing the reality of what the store will likely look like, staff members are able to learn the best ways to deal with these situations."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Speedy shipping"}]},{"type":"paragraph","children":[{"type":"span","value":"If there’s one thing that shoppers appreciate more than deeply discounted items, it’s speedy shipping. Retailers are seemingly doing everything they can to compete with each other, increasingly offering free shipping within two days. Getting to that point, however, is not easy. Retailers need to up their game at every point during the post-checkout period. Inventories need to be double-checked, additional stock pre-ordered, and rules implemented for minimum stock numbers. Importantly, in-store, online, and third-party marketplace sales need to be synced. There are many different options and systems for retailers here. To ease customers’ holiday shopping woes, it’s important that retailers have one in place that works. When it comes to shipping, not only is it best practice to ensure goods are delivered within two days, retailers should also provide options. Ordering online and then picking up in-store is becoming an increasingly popular option for consumers who’d prefer to control when they receive their items."}]},{"type":"paragraph","children":[{"type":"span","value":"If your interest in marketing trends is piqued, read our recent article about how "},{"url":"/articles/technology/emerging-technology-trends-retail-stores/","type":"link","children":[{"type":"span","value":"emerging technology and ecommerce trends are breathing new life into retail"}]},{"type":"span","value":". And, as you’ve seen, changes in retail and strategic new marketing trends can significantly improve every customer’s experience of holiday shopping."}]}]}}}},{"seo":{"title":"Using WhatsApp Business for better customer engagement marketing","description":"Sign up with Clickatell and start Using WhatsApp Business for better customer engagement marketing now.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633168952-customer-engagement-marketing-768x299.jpg?auto=format","id":"DatoCmsAsset-25987879"}},"internalName":"Using WhatsApp Business for better customer engagement marketing","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960545","name":"WhatsApp","slug":"whatsapp"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633169009-customer-engagement-marketing-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633169009-customer-engagement-marketing-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633169009-customer-engagement-marketing-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633169009-customer-engagement-marketing-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoUCAgQDhYNDg8QCw0QDRUNFhENFx8ZGBYWFhUmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUD/8QAHRAAAgEEAwAAAAAAAAAAAAAAAAMBAgQxMgUTIf/EABYBAQEBAAAAAAAAAAAAAAAAAAMEAv/EABgRAAMBAQAAAAAAAAAAAAAAAAACEQED/9oADAMBAAIRAxEAPwC++K6qcBbslVPo23USZrIvRtpjlIT+Ub2SBhdZkBlbYSuuU//Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633169009-customer-engagement-marketing-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoUCAgQDhYNDg8QCw0QDRUNFhENFx8ZGBYWFhUmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUD/8QAHRAAAgEEAwAAAAAAAAAAAAAAAAMBAgQxMgUTIf/EABYBAQEBAAAAAAAAAAAAAAAAAAMEAv/EABgRAAMBAQAAAAAAAAAAAAAAAAACEQED/9oADAMBAAIRAxEAPwC++K6qcBbslVPo23USZrIvRtpjlIT+Ub2SBhdZkBlbYSuuU//Z"}},"id":"DatoCmsTemplateArticle-61785934","title":"Using WhatsApp Business for better customer engagement marketing","slug":"whatsapp-business-customer-engagement-marketing","meta":{"updatedAt":"2022-11-11T07:51:45.878+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"WhatsApp for business engagement"}]},{"type":"paragraph","children":[{"url":"/products/whatsapp","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"WhatsApp Business"}]},{"type":"span","value":" is a fairly new addition to our digital space. But it’s one which is already making waves. Many companies are already using it and are seeing it being implemented in their customer engagement marketing strategy to great success. Although useful for many different reasons, it can be especially useful when using it to improve customer service. And, really, if you’re concerned with your business’s bottom line, what could be more important?"}]},{"type":"paragraph","children":[{"type":"span","value":"Messaging has seen a significant change in recent years. Starting out as the way you communicate with your parents and besties, it’s now become a much-used, and even preferred form of business communication. WhatsApp is a much-loved chat application which connects more than 1 billion people around the world daily. WhatsApp Business takes things a step further by connecting those 1 billion people with the businesses they choose to interact with and buy from. As a business, sending notifications and conducting 2-way conversations with customers has likely always been something you’ve always hoped to do. Now you can."}]},{"type":"paragraph","children":[{"type":"span","value":"According to the "},{"url":"https://www.facebook.com/iq/articles/more-than-a-message-the-evolution-of-conversation?ref=wpinsights_rd","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Facebook Messaging Survey"}]},{"type":"span","value":", mobile messaging is being used by an ever-increasing number of people across the world. The survey, which studied the messaging habits of 12 500 people in 14 countries across the world, found that 54 percent of people used messaging to extend their networks and a massive 67 percent of people expected to use it to communicate with businesses within the next two years."}]},{"type":"paragraph","children":[{"type":"span","value":"People of all age groups were surveyed and up to 65 percent of them said they’d prefer to message rather than call or email when communicating, whether one-to-one or with a group. Across all countries, messaging was described as convenient, efficient and economical. Who wouldn’t want those words to be associated with the customer engagement marketing services of their business? Here are some of the ways WhatsApp Business can help your business."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Personalize your WhatsApp Business profile"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the biggest benefits of WhatsApp Business is that it allows you to personalize your profile. Instead of replying to someone’s personal profile, filled with emotional status updates, your profile will be filled with important information about your business. Information in this profile could include contact information, your website URL and operating hours, and a brief description of the products or services you offer. This provides a layer of legitimacy to your business, encouraging your customers to trust and do business with you."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Available, within reason"}]},{"type":"paragraph","children":[{"type":"span","value":"The beauty of WhatsApp Business is that your customers don't expect you to be available at all times. The application allows you to set operating hours and an “away message” so that your customers are kept informed about when you’ll be able to respond to them. This will make them feel like they’ve been heard. You’re also able to set specific responses or “quick replies” to some of the questions you regularly receive."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Labeling for tracking"}]},{"type":"paragraph","children":[{"type":"span","value":"Possibly one of its best features allows you to label your customers according to their order status. Rather than naming your contacts “Amy new customer” or “Shannon promo client”, you’ll be able to categorize your customers as soon as their status changes in your business. You can add labels to your clients like “Pending payment”, “Paid”, and more. This makes customer sorting and interaction that much easier."}]},{"type":"paragraph","children":[{"type":"span","value":"As amazing as those solutions to improve your customer engagement marketing services are, we’ve been saving the best news for last. Clickatell was recently chosen as an authorized "},{"url":"/products/whatsapp/","type":"link","children":[{"type":"span","value":"WhatsApp Business solution provider"}]},{"type":"span","value":". We’re now able to offer businesses the ability to communicate and transact with their customers using this beneficial option. Have a look at the full benefits and features of the solution, and "},{"url":"/contact/contact-sales-2/","type":"link","children":[{"type":"span","value":"contact us to assist you"}]},{"type":"span","value":" through the application process."}]}]}}}},{"seo":{"title":"Does your business have the best customer experience in your industry?","description":"Customer experience is key. Find out why businesses need to stop thinking less about contact centers and more about customer engagement centers.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633169665-best-customer-experience-768x312.jpg?auto=format","id":"DatoCmsAsset-25987926"}},"internalName":"Does your business have the best customer experience in your industry?","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633169746-best-customer-experience-768x312.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633169746-best-customer-experience-768x312.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633169746-best-customer-experience-768x312.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633169746-best-customer-experience-768x312.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFgoODg8QDhUNGhENDQoNFxUZGBYfFhUaHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAFAAIG/8QAHhAAAgEDBQAAAAAAAAAAAAAAAAEEAwUhAhMxM1H/xAAUAQEAAAAAAAAAAAAAAAAAAAAE/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAECERL/2gAMAwEAAhEDEQA/AHLbJpJYYhIlrbMtaW/Ret1gKhaLVvCmqVpTyyBtblkHRC5C1T0//9k="},"width":768,"height":312},"url":"https://www.datocms-assets.com/54467/1633169746-best-customer-experience-768x312.jpg?auto=format","width":768,"title":null,"height":312,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFgoODg8QDhUNGhENDQoNFxUZGBYfFhUaHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAFAAIG/8QAHhAAAgEDBQAAAAAAAAAAAAAAAAEEAwUhAhMxM1H/xAAUAQEAAAAAAAAAAAAAAAAAAAAE/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAECERL/2gAMAwEAAhEDEQA/AHLbJpJYYhIlrbMtaW/Ret1gKhaLVvCmqVpTyyBtblkHRC5C1T0//9k="}},"id":"DatoCmsTemplateArticle-61800744","title":"Does your business have the best customer experience in your industry?","slug":"best-customer-experience","meta":{"updatedAt":"2022-11-11T13:19:23.544+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Delivering the best customer experience is tricky – even with the most innovative tracking tools and competitive customer relationship management (CRM) software in place. In order for businesses to excel in the digital space and craft extraordinary customer experiences, they need to be consistent. Every touchpoint in your business needs to be measured and driven by metrics, insights, and behavior."}]},{"type":"paragraph","children":[{"type":"span","value":"Business owners need to put customers at the heart of their organization. Forget customer contact centers and start treating your servicing department as a customer engagement center. With unlimited access to technology, there’s no excuse for your brand to not be creating a more compelling customer experience online, offline, and in real-time. Facebook and WhatsApp have updated their business features, allowing businesses to text their customers in real-time. As a result of the general love for texting over email and phone calls, these innovative brands have given customers the freedom to leave conversations and pick them up at a later stage."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Convenience is the new best customer experience"}]},{"type":"paragraph","children":[{"type":"span","value":"The best customer experiences are effortless. It’s the brands that rethink their business and customer relationship management (CRM) strategies around their customers’ needs and make it known how important they are to their business’ success. A poor customer experience is a business risk. Would you return to a company you’ve had a poor experience with? Not only does a negative customer experience damage your reputation, it significantly limits your business’ longevity and shrinks profits."}]},{"type":"paragraph","children":[{"type":"span","value":"According to a recent study, “happy customers tell an average of 11 people about a positive experience and unhappy customers tell an average of 15 people about a poor experience.” It takes one agent to spark a positive experience for a customer and an entire team to deliver the best customer experience. This can also be reversed, taking one person and team to create a poor brand reputation. If that's the case, try to limit the need for customers to interact with agents by introducing a chatbot feature to your brand. Live chat, whether it’s on your website or in-app, will allow you to create the ultimate experience you want your customers to have without having to worry about a human jeopardizing your reputation."}]},{"type":"paragraph","children":[{"type":"span","value":"Facetime is not always an option for customers with service agents, and besides, most customers don’t want to spend time with agents. They want any brand interaction to be as quick and easy as possible. Chatbots can offer your business just that allowing you to communicate with several customers at once."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Industry trends to consider in your customer service strategy"}]},{"type":"paragraph","children":[{"type":"span","value":"Customer success means understanding who your customers are, what they want and how they want it. You need to know how to communicate via your business’s digital touchpoints, on a variety of different channels. Here are a few CRM tips to help you improve your customer service strategy:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Omnichannel for the win: "},{"url":"https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/customer-experience-research-statistics/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"According to a Smart Insights study"}]},{"type":"span","value":", “83 percent of consumers state that the ability to move from one channel to another, such as moving from web chat to a live conversation, is desirable but only 50 percent of businesses support such cross-channel interactions.” In this case, omnichannel is the best option. Customers want to be able to communicate on a personal level where it’s convenient for them, therefore brands need to be wherever customers are. The latest trend is for brands to offer customers an in-app communication experience on tools such as Facebook Messenger, WhatsApp or Google RSC business messaging. The reason for this is that most customers already have these applications on their mobile so they don’t need to download several applications in order to ask a sales agent a question. If you pair these with a social CRM tool such as Clickatell’s Touch, you will be able to receive messages and monitor all the above conversations from one central place."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Mobile for ultimate convenience: "},{"type":"span","value":"Most digital media time is spent on mobile. This is a good enough reason for companies to offer a customer experience that is optimized for mobile and fast-loading for their convenience. Not to mention, on-demand conversation when needed."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Self-service is the way of the future: "},{"type":"span","value":"As you’ve learned, customers like to do things for themselves. The less human interaction the better, so it’s important to try and offer your customers a machine learning, self-service platform where they can go about their search or purchase on their own. Make customers know that you’re there if they need them by guiding customers in the right direction and offering them information that will add value to their lives."}]}]}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Will your customer experience qualify for service excellence?"}]},{"type":"paragraph","children":[{"type":"span","value":"Today, customers have the power. They have the power to make decisions that could potentially affect your business in a good or bad way and they have the power to change your customer experience. If you want to offer your customers the best customer experience in the business, be sure to have a strong CRM strategy that supports omnichannel communication. Once you understand your customers, you will be able to use that knowledge to personalize your approach. To learn "},{"url":"/articles/customer-relationship-management/omnichannel-ecommerce-customer-experience/","type":"link","children":[{"type":"span","value":"how to make every touchpoint flawless and deliver the best customer experience"}]},{"type":"span","value":", read our recent article on the topic."}]}]}}}},{"seo":{"title":"How the advantages of artificial intelligence can improve your company's UX","description":"Find out how you can use AI to improve your company’s user experience.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633169983-istock78382347xxlarge-1-ecomerce-768x299.jpg?auto=format","id":"DatoCmsAsset-25987982"}},"internalName":"How the advantages of artificial intelligence can improve your company's UX","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633170010-istock78382347xxlarge-1-ecomerce-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633170010-istock78382347xxlarge-1-ecomerce-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633170010-istock78382347xxlarge-1-ecomerce-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633170010-istock78382347xxlarge-1-ecomerce-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg4ICAgLFgoQDg0UCgoODh0OFg0OFxUlGBYfFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFA0PHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAACBQAEB//EAB4QAAEDBAMAAAAAAAAAAAAAAAEABRIEBhExAgMy/8QAFwEAAwEAAAAAAAAAAAAAAAAAAgMEAf/EABYRAQEBAAAAAAAAAAAAAAAAAAEAEf/aAAwDAQACEQMRAD8A0ZxPRHB5BA3U9NyGZBK3QnGyiayY7KFWoq12U9PD0FEvuwmGyok623//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633170010-istock78382347xxlarge-1-ecomerce-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg4ICAgLFgoQDg0UCgoODh0OFg0OFxUlGBYfFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFA0PHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAACBQAEB//EAB4QAAEDBAMAAAAAAAAAAAAAAAEABRIEBhExAgMy/8QAFwEAAwEAAAAAAAAAAAAAAAAAAgMEAf/EABYRAQEBAAAAAAAAAAAAAAAAAAEAEf/aAAwDAQACEQMRAD8A0ZxPRHB5BA3U9NyGZBK3QnGyiayY7KFWoq12U9PD0FEvuwmGyok623//2Q=="}},"id":"DatoCmsTemplateArticle-61931685","title":"How the advantages of artificial intelligence can improve your company's UX","slug":"advantages-of-artificial-intelligence-ux","meta":{"updatedAt":"2022-11-11T13:20:52.527+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Advantages of artificial intelligence for UX"}]},{"type":"paragraph","children":[{"url":"https://medium.com/@thinkwik/do-you-know-the-importance-of-ui-ux-development-773eae38436e","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"From the colors used on a company website to its interaction with users"}]},{"type":"span","value":", user experience (UX) means that everything will need to be designed to eliminate obstacles and drive conversions. But, it can be difficult to do this manually and there is always the chance that the audience will disengage at some point. How can you remedy this? By tapping into the advantages of artificial intelligence (AI), of course."}]},{"type":"paragraph","children":[{"type":"span","value":"Read on for how AI can help to improve your company’s UX significantly."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"You can give expert guidance"}]},{"type":"paragraph","children":[{"url":"https://www.adweek.com/digital/81-shoppers-conduct-online-research-making-purchase-infographic/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"A major part of the customer buying-journey involves research"}]},{"type":"span","value":". During this phase, the customer is actively looking for new and relevant information to help them decide on where to buy from or whose services to use. And one of the best places to find information is on a company website."}]},{"type":"paragraph","children":[{"type":"span","value":"When consumers visit your website initially, a large amount of them will go on to do something other than making a purchase. This can be anything from researching your product or even reading about your company. This is where AI comes in handy. By tapping into the advantages of artificial intelligence, you can turn the odds in your favor during this research phase by offering customers personalized advice based on their activity on your website. For example, if a customer keeps clicking on a certain product category, you could have a chatbot or popup appear on their screen telling them all about the products and why they would benefit them."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Make use of behavior-triggered marketing"}]},{"type":"paragraph","children":[{"url":"https://www.forbes.com/sites/forbesagencycouncil/2017/06/26/how-to-use-behavioral-data-in-personalized-marketing-campaigns/#686941d16fbf","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Behavior-triggered marketing"}]},{"type":"span","value":" is one of the latest advantages of artificial intelligence to take the marketing world by storm. What it means is that the AI and marketing automation software you implement on your website will send an SMS to a customer based on their behavior, or lack thereof."}]},{"type":"paragraph","children":[{"type":"span","value":"One example is when a customer reaches the checkout point of purchase but fails to make the payment. After a day or two, the AI bot will notice that no further action has been taken, and you can craft an SMS to send to the customer reminding them about their purchase. This behavior-triggered marketing is highly effective at creating conversions and it shows consumers that you are paying attention to them which, in turn, will improve their experience and their loyalty to your brand."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Use in-product support chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots are no new thing to the world of technology. But what is new is the way you use them to improve your UX. Chatbots are becoming more and more human, thanks to the “"},{"url":"https://martinstellinga.com/writing/the-hollywood-formula/","type":"link","children":[{"type":"span","value":"Hollywood formula"}]},{"type":"span","value":"” (think friendly and helpful rather than the annoying Clippy of Microsoft Word infamy)."}]},{"type":"paragraph","children":[{"type":"span","value":"The Hollywood formula was created to tell meaningful stories. Think about how Disney characters create meaningful relationships with their viewers and apply this to chatbots. Chatbots with personality are becoming the new UX, and in-product support chatbots are growing in popularity among users and companies alike. For example, if you sell bicycle parts, people who are new to cycling will appreciate a chatbot giving them advice on the best gear to buy for their new adventure. And, loyal customers will enjoy being able to have queries answered quickly and efficiently by a friendly chatbot."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Serve them with a search bar"}]},{"type":"paragraph","children":[{"url":"https://www.americanexpress.com/us/small-business/openforum/articles/why-small-businesses-need-to-pay-attention-to-their-site-search-engine/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Being able to search for products or services"}]},{"type":"span","value":" on a company website is important to almost every consumer that visits your site. It’s even more important to the business behind that website since people who use the search bar on your website are more likely to purchase those who simply browse your product pages."}]},{"type":"paragraph","children":[{"type":"span","value":"This calls for semantic search, powered by AI. The semantic search might sound like a tricky concept to grasp but, simply put, it’s the improvement of search accuracy by using machine learning to develop an understanding of user intent and context. A clear example of this is Siri, who can predict your search query by analyzing previous searches on websites and in the Google search bar."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"The advantages of artificial intelligence are endless"}]},{"type":"paragraph","children":[{"type":"span","value":"If you are interested in improving your UX, investing in AI is the best option. As any business owner or CEO knows, you need to stay ahead of the curve, which means that improving your website should be at the top of your priority list. You can use AI to give expert advice to your clients as they browse your site and to provide personalized recommendations with a chatbot tailored to your company. If you know that your UX needs an update, "},{"url":"/articles/technology/ai-customer-service-strategy/","type":"link","children":[{"type":"span","value":"read our article"}]},{"type":"span","value":" on the unexpected advantages of artificial intelligence for both customer services and improving company workflow."}]}]}}}},{"seo":{"title":"3 Top tips for using an SMS application for better candidate engagement","description":"Clickatell looks at the three top benefits of SMS apps for customer engagement.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633170161-shutterstock795630844-768x299.jpg?auto=format","id":"DatoCmsAsset-25987995"}},"internalName":"3 Top tips for using an SMS application for better candidate engagement","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633170190-shutterstock795630844-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633170190-shutterstock795630844-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633170190-shutterstock795630844-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633170190-shutterstock795630844-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFRQNDhgODhYVDh0OEg0PFxYvGBYVIiEaJysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFw4QHC8cFh0vOy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAHBgD/xAAjEAABAwALAQAAAAAAAAAAAAABAAIEAwUGERIUISIxUZET/8QAFwEAAwEAAAAAAAAAAAAAAAAAAgMEAf/EABkRAAIDAQAAAAAAAAAAAAAAAAABAxESAv/aAAwDAQACEQMRAD8An6Ws4kie3eOUgWamw24AHhA0dzs63U89pFs4530ZuPqxIdNL0xiNZUDLrnBZSwJwjUrIqI9s/9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633170190-shutterstock795630844-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFRQNDhgODhYVDh0OEg0PFxYvGBYVIiEaJysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFw4QHC8cFh0vOy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAHBgD/xAAjEAABAwALAQAAAAAAAAAAAAABAAIEAwUGERIUISIxUZET/8QAFwEAAwEAAAAAAAAAAAAAAAAAAgMEAf/EABkRAAIDAQAAAAAAAAAAAAAAAAABAxESAv/aAAwDAQACEQMRAD8An6Ws4kie3eOUgWamw24AHhA0dzs63U89pFs4530ZuPqxIdNL0xiNZUDLrnBZSwJwjUrIqI9s/9k="}},"id":"DatoCmsTemplateArticle-61931713","title":"3 Top tips for using an SMS application for better candidate engagement","slug":"sms-application-candidate-engagement","meta":{"updatedAt":"2022-11-11T13:22:32.139+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS messaging in recruitment"}]},{"type":"paragraph","children":[{"type":"span","value":"Gone are the days where human resource (HR) departments were expected to manage admin tasks without the help of technology to speed up the process. While many modern departments are making use of artificial resources and customer relationship management (CRM) systems to streamline their work, some still haven’t realized the convenience of a traditional SMS application for automation purposes."}]},{"type":"paragraph","children":[{"url":"/products/sms","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"SMS messaging"}]},{"type":"span","value":" can be used to improve internal and external consumer engagement. It’s easy to think that automation won’t benefit a personal process that generally requires a one-on-one touch. But if you make your SMS messaging dialogue as warm and as human-oriented as possible, you’ll be able to offer your candidates an impressive, speedy, and engaging experience. You’ll also be able to ease up some time spent on tedious tasks and focus on the technical needs of your department."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s important to note that automation is not the new face of the recruitment process. It’s simply a tool that can be used to make HR teams faster and more available to employees and potential candidates."}]},{"type":"paragraph","children":[{"type":"span","value":"Here are a few benefits of engaging with people through an SMS application:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Using an SMS application to attract new candidates"}]},{"type":"paragraph","children":[{"type":"span","value":"By making use of the correct words in your text messages, you’ll be able to use SMS to attract new applicants to your business. Often, you might come across a potential candidate, but they refuse to pick up the phone when you try to give them a call. People, in general, prefer to text rather than call and the right message will keep your company in the mind of passive applicants. Another perk about using an SMS application for talent scouting is the speed. You’ll be surprised at how quickly people respond to text messages. Which means you can speed up the hiring process."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Enable two-way engagement"}]},{"type":"paragraph","children":[{"type":"span","value":"If an applicant likes what they see on the text message you’ve sent them, enable them to respond to your message. This way, they can also text you about any queries they have with your advertised position, experience or salary requirements. Knowing that they can communicate with you instantly, without having to wait days for an email response, will improve engagement because of the convenience. If you add a chatbot element to your recruitment strategy, you’ll also be able to extend a platform to your customers where they are able to engage with your business after working hours."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Keep candidates in the loop"}]},{"type":"paragraph","children":[{"type":"span","value":"Once a candidate has reached a certain stage in their application process, recruiters or HR managers should be keeping them updated along the way. Although this can easily be done via text messaging, it’s an area where many companies fall short. They start with a powerful introductory phase and then slowly fade out, keeping the applicant in the dark. Most candidates sit and wait, wondering where their application is in the process, and it causes them to lose confidence and feel rejected. If applicants are updated along the way, not only when they’re told they’re not a good fit, it will improve the entire cycle. Candidates will be impressed with your engagement and incredible company experience."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/benefits-sms-marketing-business/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"The benefits of SMS marketing to your business"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Make your hiring process more effective today"}]},{"type":"paragraph","children":[{"url":"/products/sms","type":"link","children":[{"type":"span","value":"SMS marketing"}]},{"type":"span","value":" is a powerful medium for various reasons. And one of them is to reach customers whenever and wherever they are. It’s a cost-effective, convenient, and effortless way to improve consumer engagement, so there is no reason why HR departments should not be using SMS to communicate with candidates."}]},{"type":"paragraph","children":[{"type":"span","value":"Going the extra mile to make this experience more convenient for both parties will give your company a positive reputation. SMS automation will empower your department to improve business operations, speed up processes and improve customer engagement. Our SMS Platform gives you the freedom to build your conversation your way. This cutting-edge technology can easily be integrated with CRM systems and even built into websites. "},{"url":"/products/platform","type":"link","children":[{"type":"span","value":"For more features, read more about"}]},{"type":"span","value":" our SMS application Platform."}]}]}}}},{"seo":{"title":"Understanding the different customer service terms","description":"In today’s marketing climate, customer experience is the new marketing. 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For most people, these customer-related disciplines translate into being the exact same thing but, in reality, they really aren’t. While they all contribute to an exceptional customer experience, these terms represent different ways to provide service to, and connect with, your customers."}]},{"type":"paragraph","children":[{"type":"span","value":"In today’s marketing climate, customer experience is the new marketing. It’s the service that’s going to guarantee that you bring in business tomorrow, and for years to come. It’s about going above and beyond to enhance your customer experience and make customers’ lives easier when engaging with your brand."}]},{"type":"paragraph","children":[{"type":"span","value":"To break it down, here are the different terms and a look at how different they "},{"type":"span","marks":["emphasis"],"value":"actually"},{"type":"span","value":" are."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Customer support"}]},{"type":"paragraph","children":[{"type":"span","value":"This is the type of support that people think about when you say the words “customer support”. It’s the kind where your customers tell you that they have a problem and expect you to fix it. In essence, it’s a supportive process that begins and ends with a customer, making sure that whatever they need will be achieved. And it’s your job to ensure they leave the process with a smile on their face."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Customer service"}]},{"type":"paragraph","children":[{"type":"span","value":"Customer service starts with the agent. It’s an approach that’s structured around offering customers a particular service that you think - and hope - will add value to their lives. Simply put, it’s more about the sale than the support needed from a company’s side. This proactive approach strives to provide the customer with a service, and thereafter a support solution if a product or service was bought by the customer. They work hand-in-hand, and once you’re able to execute both, you’ll be able to create a better experience."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Customer success"}]},{"type":"paragraph","children":[{"type":"span","value":"Customer success is a long-term approach and not a once-off deal that ends once the sale has been made and the aftersales service has been dealt with. It’s about acquiring customers with an in-depth plan to keep them happy and build sustainable relationships with them. (These are usually the relationships which turn into fruitful partnerships that help you to achieve your business goals and objectives.)"}]},{"type":"paragraph","children":[{"type":"span","value":"This intricate approach to selling can include upselling and cross-selling, including both exceptional support and customer service from start to finish. A strong, powerful customer-facing department which makes use of these elements and combines it with the latest technologies is a winning recipe for success."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Here are a few tips to improve your inbound customer service strategy:"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Engage"}]},{"type":"paragraph","children":[{"type":"span","value":"When you work in a consumer-facing department, you need to make sure that you engage with your customers as often as possible. One innovative way to do this is by opening up several channels of communication to show your customers that your presence is there and active. You can do this using a solution like "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":", providing your customers with the real-time support and help they need. They’ll be able to communicate with your business via their channel of choice, and you’ll receive and be able to respond to messages across all channels from one easy-to-use interface."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Guide"}]},{"type":"paragraph","children":[{"type":"span","value":"Customers want to feel appreciated and cared for. "},{"url":"/articles/customer-relationship-management/consumers-chatbots-customer-support/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Customer service departments can do this by employing artificial resources"}]},{"type":"span","value":" to help agents learn more about their customers and “remember” information about them from the first interaction. Chatbot technology can do just that. And, big data and analytics can help you to learn more about your customers’ behavior. Once you have the information you need about your customers, you’ll be able to guide their purchases by sending them information that matches their interests. This type of service will help your customers by giving them the advice they need."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Grow"}]},{"type":"paragraph","children":[{"type":"span","value":"Efficient customer support and service will lead to customer success. It’s important to note that it’s not just about your customers’ growth, but also their ability to help your business grow, that will make an overall impact on your business. Customer success is the section you want your customer-facing departments to achieve as this will lead to new customer retention and a boost in profits."}]},{"type":"paragraph","children":[{"type":"span","value":"Now, imagine if your business could resolve hundreds of customer service and support queries at once without the need to increase agents’ workloads or hire more staff members to do so? Well, "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Touch can help your business"}]},{"type":"span","value":" do just that. Now your customer service team can engage with customers on-demand, and resolve more queries, faster and effectively."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"Clickatell is bringing chat commerce to life at AfricaCom 2018","description":"Clickatell is proud to be a gold sponsor at the forthcoming AfricaCom 2018 in Cape Town.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633173624-table-768x275.png?auto=format","id":"DatoCmsAsset-25988134"}},"internalName":"Clickatell is bringing chat commerce to life at AfricaCom 2018","category":{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational 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is bringing chat commerce to life at AfricaCom 2018","slug":"clickatell-chat-commerce-africacom","meta":{"updatedAt":"2022-11-11T13:25:39.802+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Clickatell at AfriCom 2018"}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell is proud to be a gold sponsor at "},{"url":"https://tmt.knect365.com/africacom/your-visit-to-africacom","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"AfricaCom 2018"}]},{"type":"span","value":" and we’re excited to be able to share how we’re using AI chatbot technologies and business automation to bring chat commerce to life for businesses just like yours."}]},{"type":"paragraph","children":[{"type":"span","value":"Two chat applications alone (WhatsApp and Facebook Messenger), command "},{"url":"https://www.statista.com/statistics/258749/mostpopular-global-mobile-messenger-apps/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"48% of the 5.86 billion monthly active users"}]},{"type":"span","value":" of popular chat applications globally."}]},{"type":"paragraph","children":[{"type":"span","value":"We believe that chat as an interface is the next big step in making brands more accessible to their customers and we’re on a mission to bring conversational commerce and engagement to businesses around the world."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"So, what exactly is chat commerce?"}]},{"type":"paragraph","children":[{"type":"span","value":"Chat or conversational commerce is a term which was first coined by Uber’s Chris Messina in an article published on "},{"url":"https://medium.com/chris-messina/conversational-commerce-92e0bccfc3ff","type":"link","children":[{"type":"span","marks":["underline"],"value":"Medium"}]},{"type":"span","value":". Simply put, chat commerce allows for on-demand, real-time transactions to take place on your customers’ preferred communication channels. And, let’s face it, these days most of these channels are messaging apps that hold a prized spot on the home screens of their mobile phones. It’s a big shift in consumer app consumption."}]},{"type":"paragraph","children":[{"type":"span","value":"There’s no reason why consumers should have a disjointed experience when interacting with brands. They should be able to seamlessly do their banking and make purchases and complete ecommerce transactions via their familiar, favorite, messaging apps."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The landscape is a digitally native one – and it’s all happening in Africa"}]},{"type":"paragraph","children":[{"type":"span","value":"With over $500B+ in purchasing power, digital natives pretty much own the market these days. These are your generation X, Y, and Z customers and if you’re not talking to them, who exactly are you talking to? Let’s take a look at a few of the facts."}]},{"type":"paragraph","children":[{"type":"span","value":"For starters, digital natives have their phones within arm’s reach "},{"type":"span","marks":["emphasis"],"value":"all of the time"},{"type":"span","value":". Their mobile phone is probably their most cherished device and is used to interact with the brands who are there and make engagement easy and seamless. They’re not loyal to brands anymore – they’re loyal to experiences. And sure, you’ll find them in mature markets – but consider the fact that 95% of Africa’s population are from these generations and it’s easy to see where your focus should be."}]},{"type":"paragraph","children":[{"type":"span","value":"In Sub-Saharan Africa, the number of unique mobile users is expected to grow from 444m in 2017 to 624m in 2025. In South Africa alone, more than half of the population owns a smartphone. The continent is primed for the rise of chat commerce. There are already 135 live mobile money services in 39 countries in Africa."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The benefits for businesses are aplenty"}]},{"type":"paragraph","children":[{"type":"span","value":"From using chatbots to automate customer service messaging to enabling customers to make purchases without needing to leave the messaging apps they’ve been using all along – businesses simply cannot ignore the benefits of deploying artificial intelligence technologies alongside their digital presence and 24/7 availability on messaging apps."}]},{"type":"paragraph","children":[{"type":"span","value":"Why would you not want to enable your customers to find and purchase your products and services, including completing the payment processes, all without having to go through the tedious process of visiting a website, sending an email, or making a phone call? Chat commerce enables financial institutions and businesses globally to have all of this happen in one place. And that place is where your customers already are."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What about chat banking?"}]},{"type":"paragraph","children":[{"type":"span","value":"Banks are no longer just a place to safeguard your money and assets or apply for loans; they’ve quickly become commerce destinations. Banks already enable consumers to acquire services such as airtime, data, electricity, and more – all digitally, and from their mobile phones."}]},{"type":"paragraph","children":[{"type":"span","value":"The entire banking experience can now take place via messaging apps. "},{"url":"/articles/customer-relationship-management/whatsapp-business-solution/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Clickatell recently enabled ABSA"}]},{"type":"span","value":"to launch the 1st global chat banking service using our WhatsApp Business solution API, and the response has been phenomenal."}]},{"type":"paragraph","children":[{"type":"span","value":"We’ve also enabled two of the largest banks in Nigeria, "},{"url":"/press-center/first-bank-launches-whatsapp-chat-banking/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"First Bank of Nigeria"}]},{"type":"span","value":" and "},{"url":"/press-center/clickatell-transact-uba-launch-chat-banking-whatsapp/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"United Bank for Africa"}]},{"type":"span","value":" to realize their chat commerce and engagement strategies. The entertainment industry is in on the action too. Clickatell recently partnered with Kwese iflix to expand mobile streaming entertainment in Nigeria. No app downloads, no website navigations, zero learning curve for the customer."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Meet up with us at AfricaCom 2018"}]},{"type":"paragraph","children":[{"type":"span","value":"This begs the question: Is your business communicating, interacting, and transacting with your customers on their channel of choice?"}]},{"type":"paragraph","children":[{"type":"span","value":"We’ll be presenting about how emerging markets are leading next-gen consumer commerce in the Fintech Africa stream on 13 November at 12:20pm (GMT +2). We’ve also been selected to join the panel discussion at 13:10 pm (GMT +2) on 14 November to discuss which new technologies you should have on your radar."}]},{"type":"paragraph","children":[{"url":"https://calendly.com/clickatellafricacom-1","type":"link","children":[{"type":"span","marks":["underline"],"value":"Set up a meeting"}]},{"type":"span","value":" with us or visit us at Booth B55 in the exhibition hall at AfricaCom 2018 to find out how we’re using business automation, artificial intelligence, and chatbot technologies to bring chat commerce to life. We’ll have live demos of our customer service and workflow automation solutions across multiple channels like WhatsApp, Facebook Messenger, and Google RCS. See you there!"}]}]}}}},{"seo":{"title":"Low-code development platforms: the what, why and how","description":"Click here to find out what low-code development is and how you can start today using Clickatell's low-code development platform.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633174256-10-mobile-crm-best-practices-for-implementation-development-crm-768x312-1.jpg?auto=format","id":"DatoCmsAsset-25988167"}},"internalName":"Low-code development platforms: the what, why and how","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960545","name":"WhatsApp","slug":"whatsapp"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633174295-10-mobile-crm-best-practices-for-implementation-development-crm-768x312-1.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633174295-10-mobile-crm-best-practices-for-implementation-development-crm-768x312-1.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633174295-10-mobile-crm-best-practices-for-implementation-development-crm-768x312-1.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633174295-10-mobile-crm-best-practices-for-implementation-development-crm-768x312-1.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICBMQFhATDg0WDg0NDhENDRENFxUZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHBAOEDscFhwvLzUvLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAADAQEAAAAAAAAAAAAAAAABBAUHAP/EABwQAAICAgMAAAAAAAAAAAAAAAACBDEBAwURIf/EABYBAQEBAAAAAAAAAAAAAAAAAAQBAP/EABoRAAIDAQEAAAAAAAAAAAAAAAVSAAIDEgH/2gAMAwEAAhEDEQA/ANOlaVXHgjmS+iihvomyqLjQMk2lyrQtybsvRwmtAGciEhPblWn/2Q=="},"width":768,"height":312},"url":"https://www.datocms-assets.com/54467/1633174295-10-mobile-crm-best-practices-for-implementation-development-crm-768x312-1.jpg?auto=format","width":768,"title":null,"height":312,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICBMQFhATDg0WDg0NDhENDRENFxUZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHBAOEDscFhwvLzUvLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAADAQEAAAAAAAAAAAAAAAABBAUHAP/EABwQAAICAgMAAAAAAAAAAAAAAAACBDEBAwURIf/EABYBAQEBAAAAAAAAAAAAAAAAAAQBAP/EABoRAAIDAQEAAAAAAAAAAAAAAAVSAAIDEgH/2gAMAwEAAhEDEQA/ANOlaVXHgjmS+iihvomyqLjQMk2lyrQtybsvRwmtAGciEhPblWn/2Q=="}},"id":"DatoCmsTemplateArticle-61931747","title":"Low-code development platforms: the what, why and how","slug":"about-low-code-development-platforms","meta":{"updatedAt":"2023-01-17T08:24:46.496+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"App development platforms"}]},{"type":"paragraph","children":[{"type":"span","value":"Business owners need to keep up with trends, especially in today’s fast-paced tech-forward world. "},{"url":"https://www.forbes.com/sites/allbusiness/2014/11/17/heres-why-your-business-needs-its-own-mobile-app/#57a65830327f","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"This often means creating apps for their business"}]},{"type":"span","value":". An app is a fantastic tool to drive brand awareness, sales, and leads, but app development can be difficult and time-consuming. And so, in comes the low-code development platform to save the day."}]},{"type":"paragraph","children":[{"type":"span","value":"A low-code development platform allows businesses with little to no access to advanced software to create apps easily and without the need to learn difficult code. It is burgeoning in popularity, and the business world is fast catching on to this app development methodology."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"What is low-code development?"}]},{"type":"paragraph","children":[{"type":"span","value":"Low-code development is a Lego-like approach to building software. It allows developers and business owners to use a simple ‘drag-and-drop’ or wizard-driven system to create apps without the need for manual programming."}]},{"type":"paragraph","children":[{"url":"https://www.forbes.com/sites/jasonbloomberg/2017/07/20/the-low-codeno-code-movement-more-disruptive-than-you-realize/#69706f89722a","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Low-code development platforms use visual and declarative techniques"}]},{"type":"span","value":", which can define data, logic, flows, forms, and other application artifacts without the need for writing code. These tools allow laypeople to drag and drop application components, or follow a wizard-driven process, to build apps much as you would do with Lego blocks. All of the project’s pieces, such as frontend and backend code and configuration files are generated automatically, based on best practices, making it easier for non-developers to create the perfect app."}]},{"type":"paragraph","children":[{"type":"span","value":"These platforms are used by both development teams and non-developers and allow the user to create a customized app or service for their business in a significantly shorter time frame than what is usually needed for app development. Business owners can produce an app in a few hours as opposed to a matter of weeks by using these platforms."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/advantages-low-code-development-platform/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"4 Advantages of implementing a low code development platform"}]}]},{"type":"heading","level":3,"children":[{"type":"span","value":"What are the features of low-code development platforms?"}]},{"type":"paragraph","children":[{"type":"span","value":"Because these platforms are geared towards both IT developers and citizen-developers (the business owners), there are certain features that have been put into place to make it easier to create apps for those who find coding difficult."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Drag-and-drop, or wizard-driven interfaces"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the most appealing features of the low-code development platform is that it has an easy-to-use interface, "},{"url":"https://www.computerhope.com/jargon/d/dragdrop.htm","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"where modules can be dragged and dropped"}]},{"type":"span","value":" as required to create software and apps. Very little ‘hard coding’ will need to be done for app development."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Visual modeling"}]},{"type":"paragraph","children":[{"type":"span","value":"Visual modeling allows those using the low-code development platform to "},{"url":"https://searchsoftwarequality.techtarget.com/definition/model-driven-development","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"visually represent the different processes in their code before implementation is finalized"}]},{"type":"span","value":". It allows you to have a visual guide to your app, which is ideal for those who are not familiar with the hard coding."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Reusability"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the major drawcards of low-code development platforms is that many of the features are already pre-built into the modules, and can be dragged and dropped, or set up via a wizard, whenever required. This is a major part of reusability. Having an ‘app store’ where modules, assets, and applications can be reused is essential for any app development."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Cross-platform accessibility"}]},{"type":"paragraph","children":[{"type":"span","value":"Many of the low-code development platforms out there have cross-platform accessibility and allow you to build apps that have a cross-platform accessibility feature. This allows you and your staff to access it from any destination and platform, making it easy to work on any issues, should they arise. Building an app with multi-channel compatibility will also improve consumer experiences."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"What are the best practices for success?"}]},{"type":"paragraph","children":[{"type":"span","value":"So, you want to start using a low-code development platform in your company? There are some simple pieces of advice that you can follow to make the most of this and create a high-performing app."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Start small"}]},{"type":"paragraph","children":[{"type":"span","value":"An effective way to learn the ropes of low-code development is to start with the smallest, simplest platform and then move on to more complex platforms. Your staff will find it easier to start with a simple base and will be more likely to stick with these platforms if their first experience with low-code development is a success."}]},{"type":"paragraph","children":[{"type":"span","value":"Similarly, you should start out by creating a simple app, such as a form submission. This will eliminate stress from employees and will allow them to practice on the platform. By starting small, you can build up your expertise and experiment with different apps once you’ve learned the basics. Starting small with this type of platform also allows you to grow alongside it as the companies develop more features."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"You can do it yourself"}]},{"type":"paragraph","children":[{"type":"span","value":"Low-code development platforms do not need much help, if any, from a development team. You might find that you need some advice from time to time about how to update applications, but using this platform takes away the need to have a development team to produce applications."}]},{"type":"paragraph","children":[{"type":"span","value":"Successful low-code development platforms like "},{"url":"https://www.clickatell.com/products/interact/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" bring users closer to IT and allow them to create applications without the need to use a development team. Of course, as a lay-person, you might feel as though you need the advice of a developer but using these platforms is easy and efficient."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Don't replace your development team"}]},{"type":"paragraph","children":[{"type":"span","value":"While a low-code development platform is meant to take the place of certain development tasks, it is not advisable to replace your development team in favor of solely using this platform. Without the involvement of the development team, businesses run the risk of deploying conflicting applications."}]},{"type":"paragraph","children":[{"type":"span","value":"Successful low-code development is "},{"url":"https://www.forbes.com/sites/jasonbloomberg/2018/01/15/do-low-codeno-code-citizen-developers-exacerbate-shadow-it/#7098c54d37df","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"best done when the development and business teams work closely together"}]},{"type":"span","value":". Low-code development might be the ideal solution for businesses but if you don’t have a development or IT team to help with issues you may not understand, you might find your success rate dropping."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Low-code does not mean low quality"}]},{"type":"paragraph","children":[{"type":"span","value":"Using a low-code development platform might sound as though you are compromising on quality, but in fact, you can personalize to create the perfect app to suit your needs. As a business, an app can help immensely to sell your products and services, and creating one yourself will eliminate the need for learning hard coding or your development team spending hours on difficult processes. Low-code development allows anyone to become a developer, but it’s important to start small and keep your development team involved so as to avoid any mistakes. "},{"url":"https://www.clickatell.com/products/interact/","type":"link","children":[{"type":"span","value":"Have a look at Clickatell Touch"}]},{"type":"span","value":". With a few quick clicks, you’ll be able to set up an omnichannel solution that will allow for two-way communication with your customers on the channel of their choice."}]}]}}}},{"seo":{"title":"The rise of the machines: Applications of artificial intelligence, chatbots, and CRM","description":"Find out how you can make chatbots and applications of artificial intelligence part of your CRM strategy. 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Chatbots are revolutionizing the customer support game as we know it and if you want to keep up, you’ll need to implement chatbots in your CRM strategy."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Why chatbots and applications of AI should be part of your CRM strategy"}]},{"type":"paragraph","children":[{"type":"span","value":"Though a customer relationship management (CRM) software tool is fantastic at helping to streamline and automate marketing and sales operations, "},{"url":"https://chatbotsmagazine.com/5-reasons-you-need-to-get-onto-chatbots-asap-e310a998af38","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"a chatbot can drive your CRM strategy ahead of the curve"}]},{"type":"span","value":". Still not convinced? Below are just some of the reasons why chatbots and CRM go hand-in-hand."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"They offer a seamless experience"}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots can respond to queries at a speed that humans could never hope to match. For simple queries, chatbots can provide relevant answers that consumers need. "},{"url":"https://www.forbes.com/sites/forbestechcouncil/2018/07/02/what-is-natural-language-processing-and-what-is-it-used-for/#3d41932d5d71","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"And with the progression of natural language processing (NLP)"}]},{"type":"span","value":", the responses do not seem “canned” or robotic."}]},{"type":"paragraph","children":[{"type":"span","value":"Linking your chatbots to social media also allows for seamless verification and customer experience because they can “remember” previous conversations. The applications of artificial intelligence in chatbots are ideal for immediate responses to easy questions. If there are more difficult questions, you can seamlessly lead your customers to human helpers so that they can better help with inquiries. By not having your customers wait on long phone queues for help, you’ll guarantee their return to your business."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Chatbots are effective sales staff"}]},{"type":"paragraph","children":[{"type":"span","value":"The future best performing sales agent might be the CRM itself if chatbot integration continues taking off. "},{"url":"/products/interact/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Clickatell Touch allows you to deploy your own chatbot"}]},{"type":"span","value":" which can easily mimic how a human responds to a conversation. These AI assistants could be introduced as part of your sales team with a name, a title, and an email address."}]},{"type":"paragraph","children":[{"type":"span","value":"Consumers now prefer interacting with chatbots when shopping online. In fact, some are even demanding them over human assistance. If you "},{"url":"/articles/technology/ai-chatbot-sound-human/","type":"link","children":[{"type":"span","value":"ensure that your chatbot has a “human” voice"}]},{"type":"span","value":", they can be highly effective sales staff, allowing you to adjust your CRM strategy to sell directly to customers from within your CRM software. This makes them both an effective tool for your sales team and an extra salesperson for when you are short staffed."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Smart CRM"}]},{"type":"paragraph","children":[{"type":"span","value":"Applications of artificial intelligence "},{"url":"https://www.martechadvisor.com/articles/crm/5-ways-ai-is-changing-crm/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"and CRM systems go hand-in-hand"}]},{"type":"span","value":". It’s not always easy to key data into your CRM system, especially when you’re dealing with a bloated system and too much information. The process of logging into the system and switching through multiple tabs and screens to enter and save information takes time that could be used on closing a sale."}]},{"type":"paragraph","children":[{"type":"span","value":"Integrating a chatbot into your CRM system can remedy this. One of the major benefits of chatbots is the single message window where a customer can type their message. This makes capturing data from conversations much easier and more efficient. A chatbot can also go through important workflows continuously and seamlessly record answers. They can organize all of the difficult tasks and follow up on important activities to help sales representatives manage their time."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"How to implement chatbots into your CRM strategy"}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Give it a personality"}]},{"type":"paragraph","children":[{"type":"span","value":"When using chatbots as part of your CRM strategy, "},{"url":"/articles/technology/ai-chatbot-sound-human/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"it is important to give them a unique “voice” and “personality”"}]},{"type":"span","value":". This is because your consumers should not feel as though they are talking to a robot. You want to give them as authentic an experience as possible."}]},{"type":"paragraph","children":[{"type":"span","value":"You’ll need to ensure that your chatbot’s voice and personality align with your brand, so that consumers have a seamless experience whether speaking to a salesperson or a chatbot. When consumers are not interacting with your bot, you’ll need to think of ways to re-engage them using the right mobile CRM marketing techniques without being pushy or annoying. Offer them useful information at pertinent times, using past conversations to personalize the messages."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Service-oriented versus a temporary chatbot"}]},{"type":"paragraph","children":[{"type":"span","value":"You’ll need to decide whether you want a service-oriented chatbot (which is permanent) or a temporary chatbot (used only for promotional events). A service-oriented chatbot will be used for conversation-based interaction with customers and is a long-term solution to customers’ questions and the company’s responses."}]},{"type":"paragraph","children":[{"type":"span","value":"A temporary chatbot is just that, temporary. But it can be used during a specific promotional event to lessen and ease the workflow of your salespeople. These are also conversational chatbots but are more geared towards helping customers to find out about the promotional event, get information on special pricing, or otherwise interact about and during, the promotion."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Keep chatting away"}]},{"type":"paragraph","children":[{"type":"span","value":"Integrating chatbots into your CRM strategy is an effective way to reach customers. They offer a seamless, enjoyable experience to consumers and are effective sales “agents” in their own right."}]},{"type":"paragraph","children":[{"type":"span","value":"You’ll be able to develop a smarter CRM which allows your staff to spend more time closing sales and less time collecting data, and, with an on-brand personality, your chatbot is sure to surprise and delight even the most difficult consumer. "},{"url":"/articles/customer-relationship-management/consumers-chatbots-customer-support/","type":"link","children":[{"type":"span","value":"Read our previous piece to find out more"}]},{"type":"span","value":" about why consumers prefer applications of artificial intelligence over dealing with salespeople and how this can help your business."}]}]}}}},{"seo":{"title":"Customer loyalty management: How to keep your customers happy","description":"Do you know what annoys your customers most? 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Do you know what makes them happy? Answering these two questions and staying closer to the latter than the former is key to customer loyalty management."}]},{"type":"paragraph","children":[{"type":"span","value":"You obviously don’t want to annoy your customers. But if you’re clueless about what might be annoying them, you might be doing just that without even realizing it. So, if you’re keen to ensure your customer experience journey is on point, here are some tips of what "},{"type":"span","marks":["emphasis"],"value":"not "},{"type":"span","value":"to do."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Constant marketing messaging"}]},{"type":"paragraph","children":[{"type":"span","value":"This could include emails or phone calls and every form of remarketing and social media targeting. Your customers don’t want to hear from you daily or, depending on your industry, even weekly. You need to check and test to find the marketing schedule that works for both you and your customers."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Website maze"}]},{"type":"paragraph","children":[{"type":"span","value":"There’s not much that’s going to annoy a customer more than getting lost in a website. If your customers land on your website and it isn’t immediately clear what your business does, what products or services it offers, and how they can get what they want, they’re never going to buy from you. Their customer experience journey should be akin to taking a pleasant stroll along a beloved beach. Not like being lost in an unfamiliar city at midnight."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Checkout chaos is a huge problem for customer loyalty management"}]},{"type":"paragraph","children":[{"type":"span","value":"We’ve all been there. We want to buy something from a particular website, but the checkout process is so long, time-consuming, and confusing that we never quite get to input our credit card details. Don’t be that website. Don’t allow your company to ask customers to fill in a 12-page form, write a 500-word essay and donate a kidney before they’re able to purchase. Customers are not going to be okay with that. They’ll leave your site mid-way through the essay and before a scalpel has come anywhere near them."}]},{"type":"paragraph","children":[{"type":"span","value":"Okay, that’s a slight over-exaggeration. But some websites aren’t far off. And customers will visit a competitor’s website instead. You know the one. It has a beautiful, clean and simple design. It’s clear what its offerings are. And the site allows customers to purchase after submitting just a few, basic details. That’s how to do customer loyalty management right."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Communication failures"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the most effective ways to annoy your customers is to ignore them. Don’t "},{"type":"span","marks":["emphasis"],"value":"ever "},{"type":"span","value":"ignore your customers. If you want to ensure that your customer loyalty management is on par, it’s imperative that you respond to every customer phone call, email, and social media mention. A simple grievance can quickly snowball into so much more when a customer feels ignored."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Automation done the wrong way"}]},{"type":"paragraph","children":[{"type":"span","value":"We’re all about automation. You could say we’re its biggest fan. We love it so much that we created "},{"url":"/products/touch/","type":"link","children":[{"type":"span","value":"Touch, for live customer support"}]},{"type":"span","value":". That’s the way to do automation correctly. And there’s a way to do it that annoys your customers. Don’t be that business. Automation done wrong includes when clients get lost in an endless cycle of clicking buttons and choosing options without being able to find their ideal choice. It’s also annoying when there’s seemingly no option for speaking to an actual contact center human being. And, sometimes, that’s all that people want."}]},{"type":"paragraph","children":[{"type":"span","value":"Yes, it might slow down your contact center to have customers wanting and waiting to speak to an agent. But you’ll be able to answer your customers’ questions more effectively, improving their customer experience journey, and gaining a loyal customer in the process."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re interested in learning more about customer loyalty management and its impact on the customer experience journey, read our recent article on the topic. It explains how to make the most of "},{"url":"/articles/digital-marketing/sms-b2b-marketing/","type":"link","children":[{"type":"span","value":"SMS for B2B marketing"}]},{"type":"span","value":" and why SMS is the best way to reach your customers and keep your customer loyalty management strategy on track."}]}]}}}},{"seo":{"title":"Use SMS marketing to win over your customers’ hearts","description":"Find out how you can use SMS texting to make your customers happier and reduce shopping cart abandonment.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633176475-shutterstock141995362-768x299.jpg?auto=format","id":"DatoCmsAsset-25988301"}},"internalName":"Use SMS marketing to win over your customers’ hearts","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633176493-shutterstock141995362-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633176493-shutterstock141995362-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633176493-shutterstock141995362-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633176493-shutterstock141995362-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgREAcSDhsQDg0ODREKDREYFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0LHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBgABBf/EAB4QAAIBAwUAAAAAAAAAAAAAAAACAQQFMgMREiEx/8QAFAEBAAAAAAAAAAAAAAAAAAAABP/EABkRAAIDAQAAAAAAAAAAAAAAAAAxAiFBEf/aAAwDAQACEQMRAD8AYLi68epDLHUwq7GRW4BVl8D9sXg0PrxKlAj4EHxQWTP/2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633176493-shutterstock141995362-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgREAcSDhsQDg0ODREKDREYFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0LHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBgABBf/EAB4QAAIBAwUAAAAAAAAAAAAAAAACAQQFMgMREiEx/8QAFAEBAAAAAAAAAAAAAAAAAAAABP/EABkRAAIDAQAAAAAAAAAAAAAAAAAxAiFBEf/aAAwDAQACEQMRAD8AYLi68epDLHUwq7GRW4BVl8D9sXg0PrxKlAj4EHxQWTP/2Q=="}},"id":"DatoCmsTemplateArticle-61931764","title":"Use SMS marketing to win over your customers’ hearts","slug":"sms-marketing-customers-hearts","meta":{"updatedAt":"2022-11-11T13:51:31.508+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"How SMS marketing can improve business"}]},{"type":"paragraph","children":[{"type":"span","value":"Love it or hate it, SMS marketing is "},{"type":"span","marks":["emphasis"],"value":"still "},{"type":"span","value":"the most powerful marketing medium."}]},{"type":"paragraph","children":[{"type":"span","value":"The more convenient smartphones become, the more texting will become the primary source of communication for customers when speaking with their favorite brands. Take millennial customers, for instance. They would much rather engage via text or chatbots than make a dreaded phone call."}]},{"type":"paragraph","children":[{"type":"span","value":"In recent years, Google has introduced their messaging platform which acts as a "},{"url":"/articles/digital-marketing/need-know-bulk-sms-marketing/","type":"link","children":[{"type":"span","value":"bulk messaging tool"}]},{"type":"span","value":" but allows businesses to communicate with various customer groups regardless of their device. Someone with a smartphone will receive an updated message with MMS, emojis, stickers and more from Google RCS, while customers who are working off a standard, outdated mobile phone, will receive the message as a regular SMS. This Google RCS approach is non-invasive which is satisfying for customers."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How texting can make your customers happier"}]},{"type":"paragraph","children":[{"type":"span","value":"Most individuals use texting to communicate with their friends and family. And since this is their preferred communication channel, it can be life changing when their favorite brand offers them the option of text when it comes to customer service. There’s no particular reason why people despise answering the phone, other than the fact that phone calls are unpredictable. We’re all busy and quite honestly don’t have time. A ‘quick question’ turns into a five-minute sales pitch which doesn’t appeal to most people. If you give your customers the opportunity to text you, with sales agents or designated chatbots there to answer and assist individuals in the moments that matter, you’ll be able to win over more customers."}]},{"type":"paragraph","children":[{"type":"span","value":"Here are a few reasons why texting can improve business:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Personal communication improves the customer experience"}]},{"type":"paragraph","children":[{"type":"span","value":"The strange thing about the millennial generation is that they want a response as quickly as possible, but if it’s via text they’re not too phased if they need to wait for a text in real-time. As long as they know they’ve engaged with a business or sales agent and someone will be in touch shortly, they’re happy."}]},{"type":"paragraph","children":[{"type":"span","value":"Because phone calls are already so boring and tedious, calling creates further frustration for customers. If customers know that the texting platform available to them is safe, secure and effective, more people will choose to text businesses as opposed to getting in touch via email, phone call or social media."}]},{"type":"paragraph","children":[{"url":"/articles/digital-marketing/sms-marketing-role-mobile/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Texting is faster than any phone call or email could be"}]},{"type":"span","value":", so incorporating text into your business model could significantly improve your service and grow your customer base."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Understanding customers better drives smarter product development"}]},{"type":"paragraph","children":[{"type":"span","value":"When you communicate directly with a customer, you’ll be able to pick up on habits that will help you improve or tweak your customer approach. The big data gathered, paired with predictive analytics, will also help to improve your business model and see how your customers will adjust to your new product or service. Over time, this will become valuable in differentiating yourself from your competitors."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"SMS-based ordering eliminates the chance of cart abandonment"}]},{"type":"paragraph","children":[{"type":"span","value":"Another perk of texting is for e-commerce businesses which require customers to add items to their carts online and purchase directly on the website. Most carts are abandoned because of the complex processes customers have to complete before purchasing. If customers could communicate and place orders via text without having to sign up or pay an additional cost, it could potentially be a more convenient medium for customers. It’ll also boost overall satisfaction."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"SMS marketing provides an advantage over brands with a traditional retail model"}]},{"type":"paragraph","children":[{"type":"span","value":"The digital world is a peculiar one. Either you’re working hard to differentiate your brand online or you’re simply going with the motions and keeping an online presence for the sake of it. In order to keep your customers happy and make a difference online, you need to adopt the latest artificial intelligence (AI) tools and software. To see how SMS marketing can help you to improve your customer engagement strategy and deliver outstanding service, read more about Clickatell’s "},{"url":"/products/platform/","type":"link","children":[{"type":"span","value":"SMS marketing platform"}]},{"type":"span","value":". We can help you to reach customers whenever, no matter how you choose to connect with them. This world-class platform is innovative and affordable, which is ideal for any business looking to engage in real-time."}]}]}}}},{"seo":{"title":"Tips to best market your online chatbot","description":"Clickatell offers 4 important techniques you can use to market your online chatbot. Find out how you can use our Touch product to get started today.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633176615-blog-image-768x312.jpg?auto=format","id":"DatoCmsAsset-25988392"}},"internalName":"Tips to best market your online chatbot","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633176638-blog-image-768x312.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633176638-blog-image-768x312.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633176638-blog-image-768x312.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633176638-blog-image-768x312.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQCAgLFgoRDhgKFQ0KDh0NFREYFx8aGCIfFhodKysjJh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDseIig7OzsvOzs7Ozs7Ozs7Ozs7Oy87Ly87Oy8vOzsvOy87OzsvOy8vLy8vLy8vOy8vNS87L//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABgcE/8QAIRAAAQMDBAMAAAAAAAAAAAAAAQACBAYRMQMFIZESFCL/xAAXAQADAQAAAAAAAAAAAAAAAAACAwQA/8QAHBEAAgICAwAAAAAAAAAAAAAAAQIAEgQhAxEx/9oADAMBAAIRAxEAPwDZS29RtS30FQNLeYzY4s8YUGpRx8slPzHO9fJ7R5ym3s2Ai0I6jLMqDQaTZwQkOa488lCZxKajcm5kS51P/9k="},"width":768,"height":312},"url":"https://www.datocms-assets.com/54467/1633176638-blog-image-768x312.jpg?auto=format","width":768,"title":null,"height":312,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQCAgLFgoRDhgKFQ0KDh0NFREYFx8aGCIfFhodKysjJh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDseIig7OzsvOzs7Ozs7Ozs7Ozs7Oy87Ly87Oy8vOzsvOy87OzsvOy8vLy8vLy8vOy8vNS87L//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABgcE/8QAIRAAAQMDBAMAAAAAAAAAAAAAAQACBAYRMQMFIZESFCL/xAAXAQADAQAAAAAAAAAAAAAAAAACAwQA/8QAHBEAAgICAwAAAAAAAAAAAAAAAQIAEgQhAxEx/9oADAMBAAIRAxEAPwDZS29RtS30FQNLeYzY4s8YUGpRx8slPzHO9fJ7R5ym3s2Ai0I6jLMqDQaTZwQkOa488lCZxKajcm5kS51P/9k="}},"id":"DatoCmsTemplateArticle-61931771","title":"Tips to best market your online chatbot","slug":"tips-market-online-chatbot","meta":{"updatedAt":"2022-11-11T13:53:35.298+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Marketing online chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"The online chatbot space is an exciting opportunity for business owners to benchmark their customer experience against their competitors. While it’s a brilliant idea to implement such marketing intelligence in your business, the challenge does not lie in the execution, but rather in the discovery of your online chatbot."}]},{"type":"paragraph","children":[{"type":"span","value":"Marketing a chatbot is a major hurdle for businesses. Given that the “popular” ones are mainly found through social media platforms, you still need to make a noise on other digital platforms. Most customers will not feel moved to seek out your chatbot, so if you’re not advertising it you will, unfortunately, miss out on the benefits of your online chatbot."}]},{"type":"paragraph","children":[{"type":"span","value":"Here are a few tips to consider when marketing your online chatbot:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Make your online chatbot discoverable on social media"}]},{"type":"paragraph","children":[{"type":"span","value":"If you use social media as a tool to push customers to your online chatbot, add a “Send Message” or “Message Us” chat button to your contact page so that customers can strike up a conversation with your bot immediately. The same goes for the rest of your website. Try to incorporate plugin buttons on your website so that customers can start a chat at any moment or on any page of your website."}]},{"type":"paragraph","children":[{"type":"span","value":"Depending on the plugin you use, you might be able to accumulate personal information as they enter a chat. These features can help you to personalize your content immediately and surprise your customers with a memorable experience. By utilizing tools such as "},{"url":"/products/interact/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Clickatell Touch,"}]},{"type":"span","value":" you’ll be able to ensure that if someone clicks on the chat icon via your mobile app, social media platform or website page, you’ll be able to receive all messages on one web-based interface where you can reply accordingly. Forget having to monitor several channels or purchase a variety of software. Touch easily integrates into your existing platforms."}]},{"type":"paragraph","children":[{"type":"span","value":"Another tip is to name your chatbot, preferably something linking to your business, so that customers can search for your online chatbot. If it’s not via social media, customers can enter the name into Google and Google will be able to search through bot directories for yours. This detailed step will allow customers to familiarize themselves with your chatbot. Which, in turn, helps your customers to find you more easily."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Create an SEO-friendly landing page for your online chatbot"}]},{"type":"paragraph","children":[{"type":"span","value":"Seeing is believing. You don’t want customers to come across your chatbot online, and when they decide to give conversation a bash with you, they’re unable to find the correct site to engage. For this reason, it’s important to create a landing page dedicated to your chatbot. This way, customers will be able to read about the purpose of your chatbot and where they can find it. Businesses cannot always assume that customers know how to operate a live chat or communicate with an artificial agent. You’ll also be able to incorporate a search engine optimization (SEO) strategy into this landing page, allowing you to pull traffic to your online chatbot according to a set of keywords used when explaining your business’s platform."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Include chat options on existing communication channels"}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re sending out an email or an SMS to your customers, try to include call to action (CTA) buttons that direct your customers to your online chatbot. You can also include snippets of chatbot dialogue in your existing blog content. For example, if customers have landed on a recent blog article or service offerings page, add a chatbot feature to the page where customers can click on the bot, which directs them to the landing page or allows them to respond on that particular page in real-time. The convenience will interest your customers, encouraging them to learn more about your business."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Be creative!"}]},{"type":"paragraph","children":[{"type":"span","value":"In your promotional efforts, try to be as creative as possible. If you promote your marketing intelligence as well as you utilize it to add value to your business operations, you’ll be off to a good start. If none of the above-mentioned tips work, try your hand at paid advertising to spark initial interest."}]},{"type":"paragraph","children":[{"type":"span","value":"Creating awareness will help you gain traction with your customers, identify your audiences, and pick the correct platform to promote your chatbot on after that. With the right chatbot and omnichannel communication software, you’ll be able to chat to plenty of customers across various digital platforms."}]},{"type":"paragraph","children":[{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" can help you to engage with customers 24/7 and harness the power of automation. Read about the "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"features and benefits"}]},{"type":"span","value":" of this marketing intelligence tool or "},{"url":"https://www.youtube.com/watch?v=Lph4J9hjtGQ&t=8s","type":"link","children":[{"type":"span","value":"watch this quick video"}]},{"type":"span","value":" to see Clickatell Touch in action."}]}]}}}},{"seo":{"title":"The benefits of chatbots for HR departments","description":"Find out how AI can help your HR dpeartment from improved onboarding to employee productivity as well as an important tool for transparency,","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633176909-chatbotsailivechatiot4-768x299.jpg?auto=format","id":"DatoCmsAsset-25988615"}},"internalName":"The benefits of chatbots for HR departments","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633176944-chatbotsailivechatiot4-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633176944-chatbotsailivechatiot4-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633176944-chatbotsailivechatiot4-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633176944-chatbotsailivechatiot4-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoXDhgQGg0NDh0TFhoOHR8dGBoVFi0mKy0jJh0oKRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7OzsvLy87OzsvLy8vNTU7Ly8vLy87Ly8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgIDB//EACQQAAECBAUFAAAAAAAAAAAAAAEAAgMFUZEGERIUMQQTISIy/8QAFgEBAQEAAAAAAAAAAAAAAAAABAMC/8QAGhEAAQUBAAAAAAAAAAAAAAAAAwABAhExEv/aAAwDAQACEQMRAD8ArlvUy2I8ZRBdNrIsu2mXcHFViUje7WPY3TnrdtPo8VWDjqWpAxNSlikysg5xBdCRcSucYoBcT5qhUa4tqJMTdL//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633176944-chatbotsailivechatiot4-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoXDhgQGg0NDh0TFhoOHR8dGBoVFi0mKy0jJh0oKRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7OzsvLy87OzsvLy8vNTU7Ly8vLy87Ly8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgIDB//EACQQAAECBAUFAAAAAAAAAAAAAAEAAgMFUZEGERIUMQQTISIy/8QAFgEBAQEAAAAAAAAAAAAAAAAABAMC/8QAGhEAAQUBAAAAAAAAAAAAAAAAAwABAhExEv/aAAwDAQACEQMRAD8ArlvUy2I8ZRBdNrIsu2mXcHFViUje7WPY3TnrdtPo8VWDjqWpAxNSlikysg5xBdCRcSucYoBcT5qhUa4tqJMTdL//2Q=="}},"id":"DatoCmsTemplateArticle-61931794","title":"The benefits of chatbots for HR departments","slug":"benefits-of-chatbots-hr-departments","meta":{"updatedAt":"2022-10-26T23:16:23.140+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Benefits of chatbots in HR"}]},{"type":"paragraph","children":[{"type":"span","value":"If we’re honest, there are so many questions that employees wish to ask their employers, managers or human resource (HR) professionals in person, but oftentimes, these questions are delayed by fear. While the benefits of chatbots for business operations are incredible, the HR benefits cannot be ignored."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Using chatbots for an automated process"}]},{"type":"paragraph","children":[{"type":"span","value":"HR chatbots can offer significant changes in the business, as well as towards employee emotions and feelings towards certain situations. Automation has been a corporate buzzword for quite some time, and HR departments are in desperate need of it. From increased productivity and employee engagement to improvements in recruitment and talent management, HR professionals can also make use of chatbots and artificial intelligence (AI) for more complex reasons. For example, putting an end to workplace harassment."}]},{"type":"paragraph","children":[{"type":"span","value":"As of now, chatbots have helped plenty of businesses transform the way they do business in a digital world. Forget thinking that chatbots are creepy robots...  and rather think of them as the HR employees they are. Chatbots simply converse according to a very human-like chit-chat dialogue, helping businesses to save time and energy on tasks that can be handled by artificial intelligence (AI). A major perk of these machines is the way in which they can encourage employees to speak out on any sensitive, concerning issues they’re experiencing in the office. They can be used as a tool to promote transparency."}]},{"type":"paragraph","children":[{"type":"span","value":"Here are a few reasons why HR departments should make use of AI for an automated process:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Handle internal queries"}]},{"type":"paragraph","children":[{"type":"span","value":"Often, employees ask HR several questions or request information from them for personal reasons. If you’re working in a large business environment, this type of task can be extremely time-consuming for HR professionals. In fact, it wastes precious time that could be used on improving internal processes and procedures. If you could use a chatbot to provide your employees with instant responses, it would ensure that they feel attended to. It’ll also make one-on-one communication effective and instant."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Improve employee experience and productivity"}]},{"type":"paragraph","children":[{"type":"span","value":"A company’s greatest assets are its employees. If you want to have a successful company, you need to look after your employees and go out of your way to create a fulfilling experience. Employee productivity is dependent on their happiness and motivation to work at a particular company. If you want to retain employees, you need to offer them the tools to work effectively and to help them feel appreciated. For example, knowing that they can receive their review or response to queries on time. And should there be an issue, they can easily contact HR via a chatbot and receive a reply in real-time."}]},{"type":"paragraph","children":[{"type":"span","value":"If employees feel that they can trust your chatbot, and have seen success in several cases, more employees will be able to feel confident in voicing their concerns without keeping anything to themselves."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Benefits of chatbots in the onboarding process"}]},{"type":"paragraph","children":[{"type":"span","value":"As you know, hiring new employees takes time. From constructing the job description to sending that out, receiving applications, and sieving through the massive amount to find the best possible candidates. In small businesses, this is still doable because the chances of you having to handle more than one or two position openings are minimal. However, in larger environments, this task is time heavy. The benefits of chatbots here really are endless. You can make use of a chatbot in your hiring strategy, helping you to analyze the applicant data and put together an interview-worthy pool of candidates. A chatbot can also be used for day-to-day admin tasks, such as "},{"url":"https://www.waybook.com/blog/employee-onboarding-checklist","type":"link","children":[{"type":"span","value":"employee onboarding"}]},{"type":"span","value":" messages related to payrolls or salaries, pre-hire background checks on candidates, the gathering of sensitive data on harassment cases in the workplace, drug screening tests, training, reminders and more."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Improved efficiency is here to stay"}]},{"type":"paragraph","children":[{"type":"span","value":"Employees are the heart of any organization. If you want to show them just how much they mean to you, focus on ways to make their lives easier. When HR professionals are able to free up time spent on repetitive, time-consuming tasks, they’ll be able to maximize any automated process in HR. If you provide your chatbot with the correct information to serve your needs, you’ll be able to "},{"url":"/articles/technology/chatbots-hr-department/","type":"link","children":[{"type":"span","value":"revolutionize your employee facing department"}]},{"type":"span","value":" and reap the full benefits of chatbots. Invest in an AI chatbot tool today and eliminate any roadblocks associated with HR. A chatbot is just as useful as you make it."}]}]}}}},{"seo":{"title":"How to improve your conversational SMS messaging","description":"Conversational SMS messaging will be the new buzzword in 2019. Find out what it means and how you can get started now using Clickatell's Platform product.","twitterCard":null,"image":null},"internalName":"How to improve your conversational SMS messaging","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"}],"featuredImage":null,"id":"DatoCmsTemplateArticle-61931816","title":"How to improve your conversational SMS messaging","slug":"conversational-sms-messaging","meta":{"updatedAt":"2022-11-11T13:57:17.358+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Conversational SMS messaging"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS messaging is a tried-and-tested marketing tactic that has shown huge potential when attracting the masses. While the latest artificial technologies can "},{"type":"span","marks":["emphasis"],"value":"also "},{"type":"span","value":"improve your customer experience, a business must not forget about the benefits of this channel when delivering personalized service."}]},{"type":"paragraph","children":[{"type":"span","value":"Conversational SMS takes your marketing strategy up a notch, encouraging business owners to strategize fresh ways to engage their customers through SMS messaging. By incorporating a human-driven approach, you’ll be able to keep your business content relevant and interesting."}]},{"type":"paragraph","children":[{"type":"span","value":"It might seem like a ton of admin to tailor each SMS to suit different customers’ needs, but with the right "},{"url":"/products/sms/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"bulk SMS messaging platform"}]},{"type":"span","value":", you’ll be able to send thousands of instant messages with the click of a button. But remember, access to high volumes of data comes with a protocol. The more personal you become with your customers, the more you’ll need to follow the correct etiquette when doing so."}]},{"type":"paragraph","children":[{"type":"span","value":"Here are a few tips to follow when creating a conversational SMS campaign:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Ask your customers to give you their consent"}]},{"type":"paragraph","children":[{"type":"span","value":"With the latest "},{"url":"/articles/digital-marketing/sms-marketing-strategy-gdpr-compliant/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"General Data Protection Regulation (GDPR)"}]},{"type":"span","value":", you need to ensure your customers have agreed to receive messages from you and take part in your conversations. If they have, make it known to them that they’re able to opt-out at any time of the conversation with access to opt-out text code. Should they request you to delete their personal information, do so immediately. If you’re confident that you’ve obliged to the correct regulatory requirements and know that your customers want you to SMS them, it’ll give you the freedom to build stronger relationships and tweak your approach to suit their needs."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Be sure to add value in the content you share"}]},{"type":"paragraph","children":[{"type":"span","value":"Now that you’re trying to switch up your marketing strategy and create a more conversational approach, make sure that you’re still adding value to their lives. SMS is an immediate communication channel. And because of the nature of the channel, you need to showcase a sense of urgency in your messages. Just because customers choose SMS as their preferred contact platform, it doesn’t mean that they’ll always be interested in the type of content you send them. If you keep sending them irrelevant content, you’ll push them to opt-out which is what you don’t want. So, in these cases, try to segment your SMS messages to reach different target audiences for different reasons. For instance, create a keyword strategy that customers can respond to. The type of keyword they opt-in with will tell you a lot about their interests."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Include a strong call to action (CTA)"}]},{"type":"paragraph","children":[{"type":"span","value":"Whether you choose to use your "},{"url":"/articles/digital-marketing/sms-marketing-campaigns-revenue/","type":"link","children":[{"type":"span","value":"SMS marketing strategy"}]},{"type":"span","value":" as a stand-alone campaign or choose to integrate with existing channels to help boost your reach, make sure that you offer one powerful CTA in your SMS messages. Customers enjoy promotional CTAs such as discounts or coupons, and when received via SMS, they’re more likely to redeem them too. For a blended approach, use SMS as a stepping stone for customers to visit other platforms. For example, to view your Facebook page or their email inbox."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Be creative with your SMS messaging"}]},{"type":"paragraph","children":[{"type":"span","value":"Much like any type of marketing content used to engage customers, your SMS content needs to be clear and easy to digest. Because you’re able to "},{"url":"/articles/digital-marketing/5-reasons-sms-application/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"reach a variety of different audiences through SMS"}]},{"type":"span","value":", you need to be careful with the type of language you use. Older generations might not understand texting trends, so try to make the content appealing, understandable, and effective for its 160-character limit. Also, be prepared to test your approach several times and make use of the relevant analytics to gather feedback. The last thing you want is to bore your customers or ignore their feedback requests."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Keep the conversation flowing"}]},{"type":"paragraph","children":[{"type":"span","value":"Conversational SMS is meant to be a flowing conversation. It’s a two-way chat, allowing customers to respond to your messages and vice versa. Once you’ve created a conversation thread, you’ll quickly be able to change your tone and content to match their interests. Should you automate these conversations by using a chatbot to create your dialogue, make sure that once the customers’ questions become too complex, you’re able to alert an employee to take over. Another tip to consider is sending your messages at the right time of day. Make sure the person you’re messaging is available, based on their working hours and geographical time zone. SMS messages at 2 am are an absolute no-no for any business."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Grow your SMS potential with Clickatell"}]},{"type":"paragraph","children":[{"type":"span","value":"Our SMS Platform gives your business an incredible opportunity to reach your customers in moments that matter. It gives you the freedom to build your marketing strategy your way, facilitate two-way messaging, and more. "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"Read about the SMS features here"}]},{"type":"span","value":" and start a real-time conversation with your customers today."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"How to improve your conversational SMS messaging","description":"Conversational SMS messaging will be the new buzzword in 2019. Find out what it means and how you can get started now using Clickatell's Platform product.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633177287-shutterstock627378890-768x299.jpg?auto=format","id":"DatoCmsAsset-25988916"}},"internalName":"How to improve your conversational SMS messaging","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633177331-shutterstock627378890-768x299-1.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633177331-shutterstock627378890-768x299-1.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633177331-shutterstock627378890-768x299-1.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633177331-shutterstock627378890-768x299-1.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoNCAgLDQ4NDhgNCg0NDRENDREYFxQZGCITFhUaHysjGh0oKRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAwOHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgMEB//EABwQAAEFAAMAAAAAAAAAAAAAAAABAgMFMQQiMv/EABYBAAMAAAAAAAAAAAAAAAAAAAIDBP/EABgRAAIDAAAAAAAAAAAAAAAAAAACAREh/9oADAMBAAIRAxEAPwDVeVIisUVradGaMU/kU77AlbRRJw5WSs0ChVr1AtVpoE//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633177331-shutterstock627378890-768x299-1.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoNCAgLDQ4NDhgNCg0NDRENDREYFxQZGCITFhUaHysjGh0oKRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAwOHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgMEB//EABwQAAEFAAMAAAAAAAAAAAAAAAABAgMFMQQiMv/EABYBAAMAAAAAAAAAAAAAAAAAAAIDBP/EABgRAAIDAAAAAAAAAAAAAAAAAAACAREh/9oADAMBAAIRAxEAPwDVeVIisUVradGaMU/kU77AlbRRJw5WSs0ChVr1AtVpoE//2Q=="}},"id":"DatoCmsTemplateArticle-62249585","title":"How to improve your conversational SMS messaging","slug":"conversational-sms-messaging","meta":{"updatedAt":"2022-10-26T23:15:53.748+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Conversational SMS messaging"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS messaging is a tried-and-tested marketing tactic that has shown huge potential when attracting the masses. While the latest artificial technologies can "},{"type":"span","marks":["emphasis"],"value":"also "},{"type":"span","value":"improve your customer experience, a business must not forget about the benefits of this channel when delivering personalized service."}]},{"type":"paragraph","children":[{"type":"span","value":"Conversational SMS takes your marketing strategy up a notch, encouraging business owners to strategize fresh ways to engage their customers through SMS messaging. By incorporating a human-driven approach, you’ll be able to keep your business content relevant and interesting."}]},{"type":"paragraph","children":[{"type":"span","value":"It might seem like a ton of admin to tailor each SMS to suit different customers’ needs, but with the right "},{"url":"/products/sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"bulk SMS messaging platform"}]},{"type":"span","value":", you’ll be able to send thousands of instant messages with the click of a button. But remember, access to high volumes of data comes with a protocol. The more personal you become with your customers, the more you’ll need to follow the correct etiquette when doing so."}]},{"type":"paragraph","children":[{"type":"span","value":"Here are a few tips to follow when creating a conversational SMS campaign:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Ask your customers to give you their consent"}]},{"type":"paragraph","children":[{"type":"span","value":"With the latest "},{"url":"/articles/digital-marketing/sms-marketing-strategy-gdpr-compliant/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"General Data Protection Regulation (GDPR)"}]},{"type":"span","value":", you need to ensure your customers have agreed to receive messages from you and take part in your conversations. If they have, make it known to them that they’re able to opt-out at any time of the conversation with access to opt-out text code. Should they request you to delete their personal information, do so immediately. If you’re confident that you’ve obliged to the correct regulatory requirements and know that your customers want you to SMS them, it’ll give you the freedom to build stronger relationships and tweak your approach to suit their needs."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Be sure to add value in the content you share"}]},{"type":"paragraph","children":[{"type":"span","value":"Now that you’re trying to switch up your marketing strategy and create a more conversational approach, make sure that you’re still adding value to their lives. SMS is an immediate communication channel. And because of the nature of the channel, you need to showcase a sense of urgency in your messages. Just because customers choose SMS as their preferred contact platform, it doesn’t mean that they’ll always be interested in the type of content you send them. If you keep sending them irrelevant content, you’ll push them to opt-out which is what you don’t want. So, in these cases, try to segment your SMS messages to reach different target audiences for different reasons. For instance, create a keyword strategy that customers can respond to. The type of keyword they opt-in with will tell you a lot about their interests."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Include a strong call to action (CTA)"}]},{"type":"paragraph","children":[{"type":"span","value":"Whether you choose to use your "},{"url":"/articles/digital-marketing/sms-marketing-campaigns-revenue/","type":"link","children":[{"type":"span","value":"SMS marketing strategy"}]},{"type":"span","value":" as a stand-alone campaign or choose to integrate with existing channels to help boost your reach, make sure that you offer one powerful CTA in your SMS messages. Customers enjoy promotional CTAs such as discounts or coupons, and when received via SMS, they’re more likely to redeem them too. For a blended approach, use SMS as a stepping stone for customers to visit other platforms. For example, to view your Facebook page or their email inbox."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Be creative with your SMS messaging"}]},{"type":"paragraph","children":[{"type":"span","value":"Much like any type of marketing content used to engage customers, your SMS content needs to be clear and easy to digest. Because you’re able to "},{"url":"/articles/digital-marketing/5-reasons-sms-application/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"reach a variety of different audiences through SMS"}]},{"type":"span","value":", you need to be careful with the type of language you use. Older generations might not understand texting trends, so try to make the content appealing, understandable, and effective for its 160-character limit. Also, be prepared to test your approach several times and make use of the relevant analytics to gather feedback. The last thing you want is to bore your customers or ignore their feedback requests."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Keep the conversation flowing"}]},{"type":"paragraph","children":[{"type":"span","value":"Conversational SMS is meant to be a flowing conversation. It’s a two-way chat, allowing customers to respond to your messages and vice versa. Once you’ve created a conversation thread, you’ll quickly be able to change your tone and content to match their interests. Should you automate these conversations by using a chatbot to create your dialogue, make sure that once the customers’ questions become too complex, you’re able to alert an employee to take over. Another tip to consider is sending your messages at the right time of day. Make sure the person you’re messaging is available, based on their working hours and geographical time zone. SMS messages at 2 am are an absolute no-no for any business."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Grow your SMS potential with Clickatell"}]},{"type":"paragraph","children":[{"type":"span","value":"Our SMS Platform gives your business an incredible opportunity to reach your customers in moments that matter. It gives you the freedom to build your marketing strategy your way, facilitate two-way messaging, and more. "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"Read about the SMS features here"}]},{"type":"span","value":" and start a real-time conversation with your customers today."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"Best mobile technology trends of IFA 2018","description":"Find out the top mobile trends that featured at the IFA show in Berlin 2018.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633177533-shutterstock576995392-768x299.jpg?auto=format","id":"DatoCmsAsset-25989068"}},"internalName":"Best mobile technology trends of IFA 2018","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633177573-shutterstock576995392-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633177573-shutterstock576995392-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633177573-shutterstock576995392-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633177573-shutterstock576995392-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEQoVDiIQFQ4NDh0VFhEWHislGBYVFhUmHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIigvLzsvOzs7Oy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAFBwD/xAAgEAABAgYDAQAAAAAAAAAAAAABAAMCBAUTITEREhQG/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwIB/8QAGREAAwADAAAAAAAAAAAAAAAAAAECERIh/9oADAMBAAIRAxEAPwCq1WfZl5Y9oxyiaXVGXHcRDaL+kiNk5KIoRN3Z2om2KoWCmehow89gsgoSbQyVluwDXT//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633177573-shutterstock576995392-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEQoVDiIQFQ4NDh0VFhEWHislGBYVFhUmHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIigvLzsvOzs7Oy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAFBwD/xAAgEAABAgYDAQAAAAAAAAAAAAABAAMCBAUTITEREhQG/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwIB/8QAGREAAwADAAAAAAAAAAAAAAAAAAECERIh/9oADAMBAAIRAxEAPwCq1WfZl5Y9oxyiaXVGXHcRDaL+kiNk5KIoRN3Z2om2KoWCmehow89gsgoSbQyVluwDXT//2Q=="}},"id":"DatoCmsTemplateArticle-61931822","title":"Best mobile technology trends of IFA 2018","slug":"mobile-technology-trends-ifa-2018","meta":{"updatedAt":"2022-10-26T23:15:41.883+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"IFA 2018 tech trends"}]},{"type":"paragraph","children":[{"type":"span","value":"The IFA (Internationale Funkausstellung Berlin) or Berlin Radio Show has been around for 93 years and "},{"url":"https://www.ifa-berlin.com/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"is one of the year’s most fascinating tech shows"}]},{"type":"span","value":". And not just because it means hanging out in Berlin for a week. It showcases technology trends primarily to European consumers, but many companies use it as the global launch pad for gadgets aimed at holiday shoppers (due to its late-August/early-September timing)."}]},{"type":"paragraph","children":[{"type":"span","value":"One of the other reasons why the IFA is so unique is because of its tendency for the bizarre. This year saw the announcement of some exciting mobile technology and smartphones such as the Sony Xperia XZ3, the Huawei Mate 20 Lite, and the Motorola One. Below are some of the top mobile technology trends of the IFA 2018."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Sony Xperia XZ3"}]},{"type":"paragraph","children":[{"type":"span","value":"The biggest smartphone launch at the IFA this year was the "},{"url":"https://www.techradar.com/reviews/sony-xperia-xz3","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Sony Xperia XZ3"}]},{"type":"span","value":". Now, you might be thinking, “But didn’t Sony release the XZ2 just six months ago?”. They did, but the XZ3 is a superior phone in many aspects."}]},{"type":"paragraph","children":[{"type":"span","value":"While it is the same metal-and-glass makeup as the previous model, there are small details that make it an exciting release. The edges are more smoothly sculpted and come to a slim point on the edge, and the back is more ergonomic to handle. The technical specs are top-drawer and it has the latest Android 9 Pie operating system."}]},{"type":"paragraph","children":[{"type":"span","value":"The camera is a competitor in the smartphone world as it offers a 19-megapixel main camera and a 13-megapixel “selfie camera”. The lens quality allows for crystal clear photographs every time."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Motorola One and One Power"}]},{"type":"paragraph","children":[{"type":"span","value":"It might be difficult to get excited about yet another mid-range Motorola smartphone, but the "},{"url":"https://www.digitaltrends.com/mobile/motorola-one-power-news-rumors-specs-and-more/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Motorola One and One Power"}]},{"type":"span","value":" grabbed attention as technology trends because of their similarity in style to the iPhone X."}]},{"type":"paragraph","children":[{"type":"span","value":"There is more to these nifty little devices, however. The One is a nicer styled Moto G6 with a modern feel that is more compact for the hand to comfortably hold. The One Power is an India-specific device which has a huge battery and impressive specs. Both have Android OS which can easily be updated."}]},{"type":"paragraph","children":[{"type":"span","value":"The One Power has a Qualcomm Snapdragon 636 processor along with 4GB of RAM. Both have impressive cameras for mid-range smartphones, making them the perfect choice for those who enjoy all the bells-and-whistles but not the price tag."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"HTC U12 Life"}]},{"type":"paragraph","children":[{"type":"span","value":"For the past few years, HTC has not had any hits on their hands in terms of smartphones. This has changed with the introduction of the "},{"url":"https://www.techradar.com/reviews/htc-u12-life","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"HTC U12 Life"}]},{"type":"span","value":" at the IFA. One of the major technology trends at the show this year was the reinvention of brands, which HTC certainly achieved with this offering."}]},{"type":"paragraph","children":[{"type":"span","value":"It has funky, laser-etched stripes along the back which makes it easy and comfortable to hold, increasing the grip and reducing the appearance of fingerprints on the plastic. It offers a crystal clear 6-inch full HD display and an effective Snapdragon 636 chipset."}]},{"type":"paragraph","children":[{"type":"span","value":"The U12 Life also provides an impressive 3,600mAh battery, as well as 4GB of RAM and 64GB of storage. For those who enjoy the odd selfie (or three), you’ll be pleasantly surprised with the 16MP+5MP rear cameras and 13MP front camera."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"ZTE Axon 9 Pro"}]},{"type":"paragraph","children":[{"type":"span","value":"After a highly publicized ban in America, ZTE was keen to put itself back in business, and so they introduced the "},{"url":"https://www.gsmarena.com/zte_axon_9_pro-9069.php","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Axon 9 Pro"}]},{"type":"span","value":" as one of their technology trends at the IFA this year. It provides a 6.21-inch AMOLED display that promises to optimize video for ultimate viewing."}]},{"type":"paragraph","children":[{"type":"span","value":"Inside, this zippy little number is equipped with Snapdragon 845 with 6GB of RAM and 128GB of storage. If you use your phone a lot during the day (who doesn’t?) you’ll be impressed with the 4,000mAh battery."}]},{"type":"paragraph","children":[{"type":"span","value":"The camera is equally good, with a 20-megapixel front-facing camera with face-unlock software. If you’re looking for a new high-quality mid-range smartphone, the Axon 9 Pro is a strong contender."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Honor Play"}]},{"type":"paragraph","children":[{"type":"span","value":"The "},{"url":"https://www.hihonor.com/global/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Honor Play"}]},{"type":"span","value":" is one of the more unique technology trends of the IFA in 2018. It is a gaming-centric mid-range smartphone, perfect for those who enjoy gaming on devices. It has a 6.3-inch full HD display, a Kirin 970 AI chipset and a 3,750mAh battery."}]},{"type":"paragraph","children":[{"type":"span","value":"The GPU Turbo software brings with it a smooth gaming experience, accelerating every touch you make on the screen. With the intelligent Kirin chipset, gaming and photography have a professional feel to them."}]},{"type":"paragraph","children":[{"type":"span","value":"In terms of the OS, you’ll find Huawei’s EMUI version 8.2 installed over the Android 8.1. If you’re a true gamer at heart, the Honor Play is the perfect choice for you. It’s also set to be highly affordable upon release."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Keep those fingers tapping"}]},{"type":"paragraph","children":[{"type":"span","value":"The IFA is one of the major technology trend shows in the business. And it stands to reason that many of the releases are mobile, due to our increasingly mobile-centric society. Sony, Huawei, Motorola, and ZTE were all major players this year, with a few interesting releases from HTC and Honor. These shows allow us to see the fascinating transformation that mobile technology has undergone since its inception, so if you’d like to learn more about the upcoming technology trends for the year, "},{"url":"/articles/technology/technology-trends-digital-transformation/","type":"link","children":[{"type":"span","value":"read our predictions in our recent article"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"You need to include AI in your bulk SMS marketing strategies","description":"Find out how you can use AI in your SMS marketing strategy for smarter communication, efficient customer interaction and an improved customer experience.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633179032-shutterstock424198903-768x299.jpg?auto=format","id":"DatoCmsAsset-25989999"}},"internalName":"You need to include AI in your bulk SMS marketing strategies","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633179051-shutterstock424198903-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633179051-shutterstock424198903-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633179051-shutterstock424198903-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633179051-shutterstock424198903-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYNDhgSDg0LDh0NDQ0YFxUZGBYTFhUdHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDscFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB4QAAEEAQUAAAAAAAAAAAAAAAEAAgUhAwYREhMx/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwH/xAAZEQACAwEAAAAAAAAAAAAAAAABAgADIRH/2gAMAwEAAhEDEQA/ACT57C8ghwRuL1CxmMDdZhgJqymCPJ4C1bm2LXUoEd5PUjBh9CtJUuT0C1FVOQGQdn//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633179051-shutterstock424198903-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYNDhgSDg0LDh0NDQ0YFxUZGBYTFhUdHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDscFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB4QAAEEAQUAAAAAAAAAAAAAAAEAAgUhAwYREhMx/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwH/xAAZEQACAwEAAAAAAAAAAAAAAAABAgADIRH/2gAMAwEAAhEDEQA/ACT57C8ghwRuL1CxmMDdZhgJqymCPJ4C1bm2LXUoEd5PUjBh9CtJUuT0C1FVOQGQdn//2Q=="}},"id":"DatoCmsTemplateArticle-61931845","title":"You need to include AI in your bulk SMS marketing strategies","slug":"ai-bulk-sms-marketing-strategies","meta":{"updatedAt":"2022-11-11T14:04:41.905+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"AI SMS marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"So, you want to start using "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"bulk SMS"}]},{"type":"span","value":" marketing strategies in your business, but you want to be better than your competition? "},{"url":"/articles/digital-marketing/5-innovative-ways-businesses-are-using-bulk-sms-messaging/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"There are numerous ways you could do this"}]},{"type":"span","value":", such as using an omnichannel approach or automating promotional SMS messages during peak holiday times."}]},{"type":"paragraph","children":[{"type":"span","value":"However, there is another innovative way to make your bulk SMS marketing strategy unique: the inclusion of artificial intelligence. AI can be used to analyze and use customer data to craft personalized promotional texts. If you want to put your SMS marketing strategy ahead of others, be sure that you use AI as a part of it."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Smart communication"}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots and AI are part of the evolution of communication, and AI has filtered into bulk SMS marketing strategies over the past few years. This smart communication has resulted in efficient communication ideas, "},{"url":"https://www.techwalla.com/articles/what-is-sms-verification","type":"link","children":[{"type":"span","value":"such as sending confirmation SMS messages"}]},{"type":"span","value":" from banks, delivery companies, and retail stores."}]},{"type":"paragraph","children":[{"type":"span","value":"In the future, we could even see chatbots being used in these bulk SMS marketing messages, as customers interact with a chatbot until they need the services of a salesperson. Smart communication is an effective tool for smart marketing strategies."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"It allows for convenient integration"}]},{"type":"paragraph","children":[{"type":"span","value":"It can take hours and a significant amount of money to reach out to thousands of people at a time with your marketing message. However, if you choose to use AI in your bulk SMS marketing strategy, your time and money are reduced significantly."}]},{"type":"paragraph","children":[{"type":"span","value":"You can use AI to run your marketing campaign, once your team has devised one, or "},{"url":"https://www.quora.com/What-is-promotional-SMS-vs-transactional-SMS","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"you can use it to craft transactional messages to existing clients"}]},{"type":"span","value":". These messages could include details of a customer’s bank account balance or their existing loyalty points with your company. Once the AI is integrated, you can use it to handle SMS responses and send replies to customers based on their responses to the text messages."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Customers can interact with the company"}]},{"type":"paragraph","children":[{"url":"https://www.forbes.com/sites/shephyken/2017/10/29/personalized-customer-experience-increases-revenue-and-loyalty/#42268a534bd6","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Customers today expect to have a fully personalized experience"}]},{"type":"span","value":". Part of this means being able to interact with your company, which is where AI comes into your bulk SMS marketing strategy. It enables you to craft a campaign that allows customers to interact with the company in real-time."}]},{"type":"paragraph","children":[{"type":"span","value":"As mentioned earlier, transactional SMSes are a fantastic way to use AI in your SMS marketing, as they give consumers the impression that they are interacting directly with your company. You can set up automated responses to the actions that customers take and use their data (if they have given permission for you to do so) to personalize the messages. Allowing customers to interact with your company, however indirectly, will help to build brand loyalty and return customers."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"How to use AI in your bulk SMS marketing strategy"}]},{"type":"paragraph","children":[{"type":"span","value":"Now that you know why AI should be included in your marketing strategy, you’ll need to know how to do it. You can use it in a variety of ways to improve the customer experience that you are providing for your current and potential customers. Here are some ideas on how to use AI in your bulk SMS marketing strategy."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Notify customers to keep them updated"}]},{"type":"paragraph","children":[{"type":"span","value":"Say you use AI to analyze customer data, such as what interactions they had on your website, which pages they visited, and whether or not they signed up for your newsletter. With this data, you can notify them with personalized updates regarding your business, such as holiday sales, a change of hours during a certain time of year or sending them a shipping notification updating them on a product they purchased."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Make them interactive"}]},{"type":"paragraph","children":[{"type":"span","value":"Your SMS messages should not be boring and outdated but should rather allow your customers to interact with your brand, even on such a simple platform. You can send out verification messages that allow them the option to reply with a 'yes' or 'no' answer, with an automated chatbot sending relevant responses to make the experience a personalized one. You can also send out polls that allow customers to answer or ask a question."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Integrate it with subscriptions"}]},{"type":"paragraph","children":[{"type":"span","value":"If you have an email subscription form on your website, you can ask customers to enter their cell phone number on this form. This will allow you to not only send them promotional emails or newsletters but also tailored SMS messages containing relevant content in order to improve their subscription experience. For example, using the data gathered by your AI you could send an email newsletter about your latest winter trends, and send out an SMS at the same time with a promotion that is relevant to their previous purchases."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"AI for improved customer experience"}]},{"type":"paragraph","children":[{"type":"span","value":"By using AI in your bulk SMS marketing strategy, you’ll find that communication is smarter, integration is more convenient, and your customers can interact with you on a more efficient level. All of these elements come together to create an improved customer experience, which can lead to more conversions and sales. If you want to find out more about why this marketing strategy is right for your business, "},{"url":"/articles/digital-marketing/bulk-sms-messaging-businesses/","type":"link","children":[{"type":"span","value":"read our recent article"}]},{"type":"span","value":" on bulk SMS marketing for some advice."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"The times they are a changing : how have applications of artificial intelligence changed mobile marketing?","description":"Find out how you can enjoy the benefits of AI in mobile marketing and signup with Clickatell to get started with the AI revolution today.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633179233-istock-115451327-1440x560-1-768x299-1.jpg?auto=format","id":"DatoCmsAsset-25990120"}},"internalName":"The times they are a changing : how have applications of artificial intelligence changed mobile marketing?","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633179250-istock-115451327-1440x560-1-768x299-1.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633179250-istock-115451327-1440x560-1-768x299-1.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633179250-istock-115451327-1440x560-1-768x299-1.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633179250-istock-115451327-1440x560-1-768x299-1.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFgoXDhUZDhkVDhYSFhEYFx8ZGBYVFhUdHysjGh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHA8QHDscIigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBAAFB//EAB4QAAAGAgMAAAAAAAAAAAAAAAABAgMEEQUxEiIz/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwL/xAAYEQADAQEAAAAAAAAAAAAAAAAAAQIRQf/aAAwDAQACEQMRAD8A0CFiYrKbSogWSw3wqwnDM62YYkeYngmtFevHR3D7GIBLM72IBcrRFdH/2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633179250-istock-115451327-1440x560-1-768x299-1.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFgoXDhUZDhkVDhYSFhEYFx8ZGBYVFhUdHysjGh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHA8QHDscIigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBAAFB//EAB4QAAAGAgMAAAAAAAAAAAAAAAABAgMEEQUxEiIz/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwL/xAAYEQADAQEAAAAAAAAAAAAAAAAAAQIRQf/aAAwDAQACEQMRAD8A0CFiYrKbSogWSw3wqwnDM62YYkeYngmtFevHR3D7GIBLM72IBcrRFdH/2Q=="}},"id":"DatoCmsTemplateArticle-61931857","title":"The times they are a changing : how have applications of artificial intelligence changed mobile marketing?","slug":"applications-of-artificial-intelligence-mobile-marketing","meta":{"updatedAt":"2022-11-11T14:10:55.616+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI applications in marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"Applications of artificial intelligence, or AI as it is known shorthand, are everywhere. We see it in digital assistants such as Siri, Cortana, and Alexa. AI has also changed the way in which we interact with our smartphones by utilizing "},{"url":"/articles/technology/nlp-chatbot/","type":"link","children":[{"type":"span","value":"Natural Language Processing"}]},{"type":"span","value":" (NLP), deep learning, and machine learning."}]},{"type":"paragraph","children":[{"type":"span","value":"This AI-powered ‘revolution’ has begun to influence how we use our mobile phones and apps and has changed online mobile marketing strategies as we know them. Mobile is no longer just a way to make calls, it has become a personal experience for customers. With the inclusion of AI, this personalization is increasing rapidly, and many other aspects of mobile marketing are changing too."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Making the most of mobile for ads"}]},{"type":"paragraph","children":[{"type":"span","value":"There’s no question about the impact of applications of artificial intelligence on advertising, especially on mobile. According to a study, in 2018 "},{"url":"https://www.forbes.com/sites/johnkoetsier/2018/02/23/mobile-advertising-will-drive-75-of-all-digital-ad-spend-in-2018-heres-whats-changing/#126a0f8b758b","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"mobile ad spending has increased by 20%"}]},{"type":"span","value":" and thanks to the use of AI, this number will likely increase again before the year is through."}]},{"type":"paragraph","children":[{"type":"span","value":"Advertisers and marketers are using AI-powered apps such as chatbots, messaging apps, and the likes of Siri and Alexa for their mobile ad campaigns. Mobile platforms using AI provide marketers and analysts with unique, location-based data that can be used to offer customers a highly personalized ad experience, such as sending push-notifications when a customer is in the vicinity of the store which will improve the customer experience and customer loyalty."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"App user interfaces are changing"}]},{"type":"paragraph","children":[{"url":"https://www.cultofmac.com/430119/wechat-is-more-than-a-messaging-app-it-might-be-a-mobile-os/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"With WeChat becoming a mobile operating system (OS) "}]},{"type":"span","value":"and Facebook Messenger allowing customers to interact directly with businesses, apps are evolving at lightning speeds. Experts say that the current ‘tap interface’ is becoming outdated and that soon this will be replaced by a chat interface in order to get rid of tap restrictions."}]},{"type":"paragraph","children":[{"type":"span","value":"The shift from the tap interface to the chat interface will mean that customers can make use of chatbots for a smoother experience when calling taxis, booking restaurants, and even reserving a room at a hotel. AI allows chatbots and apps to improve the user experience by giving users seamless experiences rather than having to wait for a customer service employee to answer their questions and complaints."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Dynamic pricing to increase profits"}]},{"type":"paragraph","children":[{"type":"span","value":"If you’ve ever used an Uber, you’ll know that no two rides cost the same. This is because applications of artificial intelligence "},{"url":"http://www.abc.net.au/news/2017-06-27/dynamic-pricing-retailers-using-artificial-intelligence/8638340","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"enable businesses to use ‘dynamic pricing’"}]},{"type":"span","value":" to automatically set dynamic prices rather than fixed ones, based on user data and using machine learning."}]},{"type":"paragraph","children":[{"type":"span","value":"The AI in apps such as Uber will adjust prices in real-time based on market demand and how much a customer can pay. This technology can also be used to ascertain when and if a customer needs a discount before they convert, and which ones will convert without a discount or special offer. AI software can also be used to manage prices and revenues."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Implementing applications of artificial intelligence as part of your online mobile marketing strategy"}]},{"type":"paragraph","children":[{"type":"span","value":"The ways in which applications of artificial intelligence are changing mobile marketing are exciting, with new changes happening on a regular basis. Here are just some of the ways that you can implement AI as part of your mobile marketing strategy."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Cross-selling on the app"}]},{"type":"paragraph","children":[{"type":"span","value":"Finding and acquiring new users for your app can be time-consuming and tough, especially if you’re new to the app market. You can use AI to analyze past transactions, views, and actions to segment customers into different ‘groups’ of users."}]},{"type":"paragraph","children":[{"type":"span","value":"Once you have this data gathered, your AI can use it to send immediate, ‘real-time’ suggestions of products in your catalog while people are using your app. Users will enjoy this personalized experience and will be more likely to sign up to buy or use your app. Cross-selling is an effective way for marketers to gather data too, as the AI in the app will gather and collate the data from users so that marketers can create ads and even SMS messages."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Make use of advanced mobile analytics"}]},{"type":"paragraph","children":[{"type":"span","value":"When it comes to mobile advertising, marketers often have a difficult time measuring the effectiveness of mobile marketing campaigns. This is especially true when it comes to tracking the customer journey on multiple touch-points."}]},{"type":"paragraph","children":[{"url":"http://www.nielsen.com/us/en/insights/news/2012/click-thru-rates-mislead-brand-marketers-on-online-campaign-performance.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Metrics such as click-through rates"}]},{"type":"span","value":" (CTR) are not as effective for online mobile marketing strategies. But with AI-powered tools, marketers are now able to make sense of the customer journey by using real-time behavioral data from customers across multiple channels. The results of these analyses, while not always entirely accurate, can help to shed light on a user’s journey from start to purchase."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"The rise of the machines"}]},{"type":"paragraph","children":[{"type":"span","value":"AI is helping companies break down the huge amounts of customer mobile data in order to figure out what a customer needs and wants from them. It’ll help to find out the personalized preferences of each consumer, and because of this, data is allowing businesses to create better user interfaces for their apps."}]},{"type":"paragraph","children":[{"type":"span","value":"With exciting innovations such as dynamic pricing and customized content generation, AI is transforming mobile marketing into the preferred platform for both consumers and marketers alike. Applications of artificial intelligence are diverse, and many consumers are now looking for AI-driven advice over interactions with human salespeople. "},{"url":"/articles/technology/customers-looking-ai-driven-advice/","type":"link","children":[{"type":"span","value":"Find out more"}]},{"type":"span","value":" about applications of artificial intelligence in our recent article if you’re interested in utilizing it in your mobile marketing efforts."}]}]}}}},{"seo":{"title":"Get chatting: Which industries can benefit from chatbots and applied artificial intelligence?","description":"Clickatell discusses the different industries that can benefit from chatbots and applied artificial intelligence including travel, beauty and tourism.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633233843-chatbotsailivechatiot5-300x117-1.jpg?auto=format","id":"DatoCmsAsset-26021360"}},"internalName":"Get chatting: Which industries can benefit from chatbots and applied artificial intelligence?","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633233892-chatbotsailivechatiot5-300x117-1.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633233892-chatbotsailivechatiot5-300x117-1.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633233892-chatbotsailivechatiot5-300x117-1.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633233892-chatbotsailivechatiot5-300x117-1.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFgoLDiQVDhUNDh0dHRYdHRMeHRYVFhUaJSsjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgQFB//EAB4QAAEDBAMAAAAAAAAAAAAAAAEAAgUDBBIhESMx/8QAFgEBAQEAAAAAAAAAAAAAAAAAAgMB/8QAFxEAAwEAAAAAAAAAAAAAAAAAAAECIf/aAAwDAQACEQMRAD8AkRcs1rhtMrZRtSiBys5jScgmm2PUELtjhYWtxI06bNlCX5MnD1CxWybWn//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633233892-chatbotsailivechatiot5-300x117-1.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFgoLDiQVDhUNDh0dHRYdHRMeHRYVFhUaJSsjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgQFB//EAB4QAAEDBAMAAAAAAAAAAAAAAAEAAgUDBBIhESMx/8QAFgEBAQEAAAAAAAAAAAAAAAAAAgMB/8QAFxEAAwEAAAAAAAAAAAAAAAAAAAECIf/aAAwDAQACEQMRAD8AkRcs1rhtMrZRtSiBys5jScgmm2PUELtjhYWtxI06bNlCX5MnD1CxWybWn//Z"}},"id":"DatoCmsTemplateArticle-61931865","title":"Get chatting: Which industries can benefit from chatbots and applied artificial intelligence?","slug":"chatbots-applied-artificial-intelligence","meta":{"updatedAt":"2022-11-11T14:20:33.988+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Industries using AI and chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"Between SMS and other messaging platforms such as WhatsApp and Facebook Messenger, billions of people across the globe use some form of text messaging to communicate with one another. This has created a massive opportunity for companies to communicate with their consumers by using the applied artificial intelligence and chatbots that operate through these channels. "},{"url":"https://www.thedrum.com/news/2016/11/16/what-cnn-has-learnt-after-six-months-chatbot-experimentation","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"It can already be seen in companies such as CNN"}]},{"type":"span","value":", whose news chatbot is one of the most popular used by consumers, and in "},{"url":"https://www.salesforce.com/video/1758484/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Adidas, which has introduced one into their customer service protocol"}]},{"type":"span","value":". However, retail and news are not the only industries which can benefit from chatbots, as we explore below."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Chatbots to assist airline customer service"}]},{"type":"paragraph","children":[{"type":"span","value":"You might not immediately think of airlines and chatbots being combined, "},{"url":"https://www.clickz.com/how-are-chatbots-changing-the-conversation-between-marketers-and-consumers-in-air-travel/112876/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"but the fact is that more and more airlines are adopting chatbots"}]},{"type":"span","value":" to communicate with customers. Chatbots also help the marketing team to gather basic information about the clients in order to send them promotions, deals, and newsletters."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/applications-artificial-intelligence-travel/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"How applications of artificial intelligence can benefit the travel industry"}]}]},{"type":"paragraph","children":[{"url":"https://www.futuretravelexperience.com/2017/04/aeromexico-enhances-ai-chat-bot-with-additional-features/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"An airline from Mexico"}]},{"type":"span","value":" launched a chatbot last year that, to date, has helped over 1 000 people per day to find affordable flights to and from Mexico and Latin America. The cost to operate this chatbot is much lower than having to pay employees to handle a large volume of requests, and the chatbot ‘brain’ is equipped with 500 common responses chosen from Facebook, Twitter, and telephone conversations. This makes for an efficient and easy-to-understand customer conversation."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Chatbots as stylists"}]},{"type":"paragraph","children":[{"type":"span","value":"The use of chatbots and applied artificial intelligence (AI) in the fashion and retail industry is nothing new, but fashion stores have come up with an innovative way to use chatbots. They have moved on from using chatbots as simple customer service ‘agents’ and turned them into stylists. Yes, now you can have a digital ‘personal stylist’ to help you shop!"}]},{"type":"paragraph","children":[{"url":"https://www.shopspring.com/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Spring is an online fashion retailer"}]},{"type":"span","value":" and one of the first stores to introduce a digital assistant, which has helped people to make a purchase in less than 30 seconds. H&M’s chatbot builds a complete outfit from an item that you choose or suggests an outfit based on words typed into their search bar. Now, instead of spending hours browsing an online store, you can simply let the chatbot do the work and provide you with perfectly curated outfits based on your preferences."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Chatbots to keep hotel guests connected"}]},{"type":"paragraph","children":[{"type":"span","value":"The hospitality industry is highly competitive. Hotels have to keep the edge on their competition by being innovative and thinking out-of-the-box, "},{"url":"https://chatbotsmagazine.com/how-hotels-are-using-artificial-intelligence-to-provide-an-awesome-user-experience-466a70453b53","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"which is where chatbots come in handy"}]},{"type":"span","value":". Because hotels have to be in operation 24/7, they need 24/7 customer service which is an impossible feat with human staff."}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots are available at all hours of the day, every day of the week. This can help to reduce the workload of the front desk personnel, allowing them to give customers a better experience and more attention. In fact, some "},{"url":"/articles/customer-relationship-management/staffless-hotels-examples-of-artificial-intelligence/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"hotels are already going staffless"}]},{"type":"span","value":" and using applied artificial intelligence with great success. Chatbots can answer questions, queries, and complaints instantly, which builds customer loyalty and will bring in return patronage. Customers can use the chatbot to personalize their rooms before they even arrive, as well as order food and book activities that take place in the hotel."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Chatbots to order food fast"}]},{"type":"paragraph","children":[{"type":"span","value":"One industry that has seen immense success with chatbots, and whose success is still growing, is the food industry. Pizza chains such as Domino's have seen a significant rise in sales since implementing chatbots, and many other food chains are following suit."}]},{"type":"paragraph","children":[{"type":"span","value":"The reality is that people want to be able to order food quickly, painlessly and without having to wait for the workers to (eventually) answer the phone. Domino's now sees almost 50 percent of all of its orders placed using its chatbot, which brings in about $5 billion a year in revenue. Many restaurants have taken note and have created their own chatbots. Ordering food is now quick, easy and efficient (and perfect for people who do not enjoy human interaction)."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"How to implement chatbots in your business"}]},{"type":"paragraph","children":[{"type":"span","value":"Now that you have seen the success of different industries when using chatbots, you probably want to find out how you can use this nifty little applied artificial intelligence tool for your own business. Below are some basic guidelines to follow for creating and implementing the best chatbot using "},{"url":"/products/touch/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" to do so:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Define your goals: "},{"type":"span","value":"You’ll need to decide on what you want your chatbot to do. Do you want to create a chatbot that helps with booking a table at your restaurant, a chatbot to answer customer service questions or one to help with selling services to clients?"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Choose your channel: "},{"type":"span","value":"Once you’ve decided on what you want your chatbot to do, you’ll need to choose the channel you want to operate from. This could be Facebook Messenger, WhatsApp or even your own website and mobile app."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Choose your method of creation: "},{"type":"span","value":"You can choose to use ‘ready-made’ chatbot software such as "},{"url":"/products/touch","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" which is simple and easy to use and offers omnichannel communication across multiple channels with your customers, or you could ask your development team to create one for you. It’s a very complex process though and opting for a full solution that’s customizable and scalable to your business needs is a far better option."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Create, customize, and launch: "},{"type":"span","value":"In order to create, customize, and launch your chatbot, you’ll need to describe the algorithm of its actions, develop a database of answers, and test the work of the chatbot. Always be sure to double check the chatbot before launching it to the general public."}]}]}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Applied artificial intelligence keeps customers chatting"}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots are blazing the trail for business and customer interaction, and customers are loving the innovations that come with these applied artificial intelligence tools. Industries such as airlines, restaurants, and even hotels are waking up to the fact that chatbots can revolutionize their customer service. If you’re still on the fence about these handy digital helpers, read our article about "},{"url":"/articles/customer-relationship-management/consumers-chatbots-customer-support/","type":"link","children":[{"type":"span","value":"why customers prefer interacting with chatbots over people"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"The future of the shopping mall: IoT applications in retail","description":"Find out how you can tap into the IoT for numerous benefits including efficient store management, tracking, and monitoring of stock.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633236154-retailecommerceomnichannel4-768x299.jpg?auto=format","id":"DatoCmsAsset-26021441"}},"internalName":"The future of the shopping mall: IoT applications in retail","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960533","name":"Mobile Payments","slug":"mobile-payments"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633236206-retailecommerceomnichannel4-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633236206-retailecommerceomnichannel4-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633236206-retailecommerceomnichannel4-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633236206-retailecommerceomnichannel4-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhYICAgLFgoSDhUaDgwWDhcVDRENFxcZGBYVFiEdHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAoMHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEDBAb/xAAeEAABBAIDAQAAAAAAAAAAAAABAAIDEQQSITFRE//EABUBAQEAAAAAAAAAAAAAAAAAAAME/8QAGREAAgMBAAAAAAAAAAAAAAAAAAECAxES/9oADAMBAAIRAxEAPwA4z4ytq1LFHBEb2QbFJ17Vgk+oqYLBrUjRQ5LdaaUkNwDwnRyrWk/KP//Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633236206-retailecommerceomnichannel4-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhYICAgLFgoSDhUaDgwWDhcVDRENFxcZGBYVFiEdHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAoMHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEDBAb/xAAeEAABBAIDAQAAAAAAAAAAAAABAAIDEQQSITFRE//EABUBAQEAAAAAAAAAAAAAAAAAAAME/8QAGREAAgMBAAAAAAAAAAAAAAAAAAECAxES/9oADAMBAAIRAxEAPwA4z4ytq1LFHBEb2QbFJ17Vgk+oqYLBrUjRQ5LdaaUkNwDwnRyrWk/KP//Z"}},"id":"DatoCmsTemplateArticle-61931876","title":"The future of the shopping mall: IoT applications in retail","slug":"iot-applications-retail","meta":{"updatedAt":"2022-11-11T14:22:04.987+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"IoT in shopping"}]},{"type":"paragraph","children":[{"type":"span","value":"IoT (Internet of Things) applications have the potential to transform the retail industry with numerous benefits. These include efficient store management, tracking, and monitoring of stock as well as improving store security and loss prevention."}]},{"type":"paragraph","children":[{"type":"span","value":"Because of the increasing adoption of IoT applications in retail, in order to enhance the consumer experience, reduce costs, and improve overall performance, "},{"url":"https://www.gminsights.com/industry-analysis/iot-internet-of-things-retail-market","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"IoT is set to grow from its current market value of over $9 billion to a massive $30 billion by 2024"}]},{"type":"span","value":". Below are just some of the ways in which IoT is being used in retail and how it is transforming the industry."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Smart stores"}]},{"type":"paragraph","children":[{"type":"span","value":"Smart stores “think” for the managers. In a smart store, mall traffic can be analyzed so that the entire consumer experience can be understood. Stores previously had to send out surveys to customers in order to get any data, but now they can use customer mapping technology to gain valuable insights into how consumers interact with their stores."}]},{"type":"paragraph","children":[{"url":"https://www.businessinsider.com/how-retailers-track-shoppers-in-heat-maps-2014-1?IR=T","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"These “smart stores” use heat maps"}]},{"type":"span","value":" to map where and how customers find objects in their store. This is valuable for managers and marketers alike. They’ll be able to use these insights to better position items for sale, adjust the store layout to eliminate empty spaces, and record shopping trends. Heat mapping technology uses security camera images to generate a heat map of the store’s interior and translates this data onto a dashboard for managers to easily use."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Geo-targeted SMS campaigns"}]},{"type":"paragraph","children":[{"type":"span","value":"Simply put, "},{"url":"/articles/digital-marketing/geo-targeting-drive-sales/","type":"link","children":[{"type":"span","value":"geo-targeted SMS campaigns"}]},{"type":"span","value":" deliver content directly to a consumer's mobile device by using their specific geographic location. Brands use this information to create and drive their sales campaigns. A consumer’s geographical location can provide meaningful insight into what customers are interested in and what they are looking for."}]},{"type":"paragraph","children":[{"type":"span","value":"In order for a customer to receive a geo-targeted SMS, they’ll need to sign up on a retailer's website and register to receive SMS updates. The geographic location allows retailers to send promotions and special offers for the consumer’s area. It’s an efficient and effective way to advertise to consumers. "},{"url":"https://www.campaignlive.co.uk/article/timberland-raised-in-store-visits-6-using-location-based-targeting/1430187","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"One brand which has seen geo-targeted SMS success is Timberland"}]},{"type":"span","value":", as they use it to send dynamic advertisements to customers based on their location and lifestyle."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Smart shelves"}]},{"type":"paragraph","children":[{"type":"span","value":"Smart shelves? It might sound like something out of a sci-fi novel, but a smart shelf is no longer a thing of the future. It is a store shelf that is equipped with an RFID (radio frequency identification) reader. This is either built into the shelf itself or installed behind, under or above normal shelves."}]},{"type":"paragraph","children":[{"type":"span","value":"The RFID reader scans all of the tagged items on the shelf and notifies the backend system about the existing items. Smart shelf systems have three components, namely the RFID tag, the RFID reader, and an antenna. The tags on the goods contain an integrated circuit and a microchip antenna which transmits data to the RFID reader. This data is then sent to an IoT platform to be read and analyzed as well as translated into customer preference, "},{"url":"https://www.cincinnati.com/story/money/2015/10/02/next-shelves-giving-cues-kroger/73218252/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"as is being done by one of America’s largest retail outlets, Kroger"}]},{"type":"span","value":"."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Digital signage"}]},{"type":"paragraph","children":[{"type":"span","value":"IoT applications have brought about the increased use of “smart signage” in retail stores. It is revolutionizing the way people shop by bringing them a personalized experience in-store. "},{"url":"https://movingtactics.co.za/in-store-digital-media-makes-inroads-high-fashion-retail/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener nofollow noreferrer"}],"type":"link","children":[{"type":"span","value":"One of the leading digital signage companies in South Africa"}]},{"type":"span","value":" confirmed that up to 41 percent of people were influenced to make a purchase in-store thanks to the influence of these digital signs."}]},{"type":"paragraph","children":[{"type":"span","value":"Not only is digital signage attractive and aesthetically pleasing, it can provide logical and thoughtful suggestions for customers (such as that brand new pair of shoes you’ve been eyeing). It is programmed by accumulating contextual cues and patterns from customers and establishing connections based on expectations. The software calculates when customers typically group items in the same purchase, what time of year these items are usually purchased and uses this data to point customers to their next possible purchase."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Self-checkout kiosks"}]},{"type":"paragraph","children":[{"type":"span","value":"We all love shopping, but not everyone enjoys standing in queues to pay. This is where IoT applications such as self-checkout kiosks are changing the game in retail. Self-checkout kiosks allow customers to digitally pay for their purchases without human intervention. This technology has advanced significantly over the years."}]},{"type":"paragraph","children":[{"type":"span","value":"Now, retailers can offer "},{"url":"https://smallbiztrends.com/2015/05/what-is-a-qr-code.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"mobile application based payments through a QR code"}]},{"type":"span","value":" embedded on the products as well as contactless payments. Self-checkout allows customers to avoid having to stand in long queues to purchase their goods. The interactive kiosks also allow store managers to keep track of the customer’s previous purchases and preferred promotions using an AI algorithm. They can then send SMS messages to customers with relevant promotions."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"IoT applications in retail will have you shopping (smart) ‘til you drop"}]},{"type":"paragraph","children":[{"type":"span","value":"Technology is improving our lives in so many unique ways, and retail is just one facet of this. Implementing IoT solutions will provide retail store owners the opportunity to improve the consumer experience as well as generate more revenue. Applications such as smart stores, geo-targeted SMS campaigns, smart shelves, and digital signage are changing the face of retail as we know it, making for a unique and exciting shopping experience. For more insight into the future of IoT applications, "},{"url":"/articles/technology/iot-internet-things-predictions/","type":"link","children":[{"type":"span","value":"read our article where we give some predictions on what could be possible"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"How SMS and applications of artificial intelligence are working to prevent suicide","description":"Find out how SMS and applications of artificial intelligence being used to prevent suicide.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633236317-shutterstock524844664-768x299.jpg?auto=format","id":"DatoCmsAsset-26021450"}},"internalName":"How SMS and applications of artificial intelligence are working to prevent suicide","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633236338-shutterstock524844664-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633236338-shutterstock524844664-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633236338-shutterstock524844664-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633236338-shutterstock524844664-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEBULDhgODhYZDh0VFhUMFx8ZGBYVIiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFig7Ozs7Lzs7Oy8vOzsvNS8vLzs7LzUvLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBwAEBv/EACAQAAEDBAIDAAAAAAAAAAAAAAEAAgMEBQYhIjESExT/xAAWAQEBAQAAAAAAAAAAAAAAAAAEAwD/xAAZEQACAwEAAAAAAAAAAAAAAAABEQACMQT/2gAMAwEAAhEDEQA/ANbZMjpmRacFfueVwx0hIISusrj4DZRC8E/CdnpG5SVKXAeQ1FlkMzzyCiXVET7XbKi1yXEVAWT/2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633236338-shutterstock524844664-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEBULDhgODhYZDh0VFhUMFx8ZGBYVIiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFig7Ozs7Lzs7Oy8vOzsvNS8vLzs7LzUvLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBwAEBv/EACAQAAEDBAIDAAAAAAAAAAAAAAEAAgMEBQYhIjESExT/xAAWAQEBAQAAAAAAAAAAAAAAAAAEAwD/xAAZEQACAwEAAAAAAAAAAAAAAAABEQACMQT/2gAMAwEAAhEDEQA/ANbZMjpmRacFfueVwx0hIISusrj4DZRC8E/CdnpG5SVKXAeQ1FlkMzzyCiXVET7XbKi1yXEVAWT/2Q=="}},"id":"DatoCmsTemplateArticle-61931892","title":"How SMS and applications of artificial intelligence are working to prevent suicide","slug":"sms-applications-of-artificial-intelligence-prevent-suicide","meta":{"updatedAt":"2022-11-11T14:36:11.196+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI-powered SMS warnings"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Trigger warning: This content discusses self-harming behavior such as suicide and self-inflicted injuries."}]},{"type":"paragraph","children":[{"type":"span","value":"For many years, tech giants such as Facebook and Instagram have been investing in applications of artificial intelligence and machine learning in order to sell us things better than anyone in the world. But, earlier this year, Facebook turned its sights onto something more serious. "},{"url":"https://newsroom.fb.com/news/2017/11/getting-our-community-help-in-real-time/","type":"link","children":[{"type":"span","value":"It is using its technological power to help prevent suicide"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"It is not just major brands which are taking note of the power of AI for preventing suicide and self-harm. Doctors at research hospitals and even the US Department of Veteran Affairs are piloting new AI-driven suicide prevention platforms in order to capture useful data. Their goal is to build predictive models in order to intervene earlier because preventative measures are the best option when it comes to mental health."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"How are SMS and applications of artificial intelligence being used to prevent suicide?"}]},{"type":"paragraph","children":[{"type":"span","value":"Applications of artificial intelligence have been used by companies to analyze data on retail purchases, but some companies have been using it to help them predict and prevent suicide and self-harm. This includes specially created services geared towards counseling people who might be experiencing a difficult time in their lives."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Crisis Text Line"}]},{"type":"paragraph","children":[{"url":"https://www.crisistextline.org/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Crisis Text Line is an SMS application"}]},{"type":"span","value":" in the United States of America which works as a text-based counseling service. Anyone who feels that they need to chat to a counselor when they’re in distress can simply send an SMS to the Crisis Text Line short code, and they’ll be connected to chat via SMS with a trained crisis counselor. They are currently using machine learning to look at the words and emojis that people use which can signal a high risk of suicide ideation or self-harm. The counselors are then told who needs to jump to the front of the queue to be helped."}]},{"type":"paragraph","children":[{"type":"span","value":"The Crisis Text line is collecting massive amounts of data from the near 30 million SMS messages they receive on a regular basis. This data has shown some unique insights, such as the fact that Wednesday is the most anxiety-provoking day of the week and that crises involving self-harm often happen in the late hours of the night. Crisis Text Line looks at the conversation between the counselor and the texter, as well as the metadata around these conversations."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Companion by Cogito"}]},{"type":"paragraph","children":[{"type":"span","value":"Cogito is a Darpa-funded (Defense Advanced Research Projects Agency) company which is testing an app that gives you a picture of your mental health simply by listening to the sound (and tone) of your voice. "},{"url":"http://www.cogitocorp.com/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"The app is called Companion"}]},{"type":"span","value":". It is opt-in software that passively collects everything that users say during the day. It uses this data to pick up vocal cues that can signal depression and mood changes."}]},{"type":"paragraph","children":[{"type":"span","value":"Companion does not look at the content of these words, but rather at the inflection, tone, energy, fluidity of speaking, and levels of engagement with a conversation. In this way, it is one of the more unique applications of artificial intelligence, as many apps will first look at the content of conversations and not the tone. The Department of Veteran Affairs in America has been testing this platform with about one hundred veterans and while the data will only be available later this year, Companion has been able to detect major life changes that could lead to self-harm, such as homelessness."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Facebook’s suicide prevention AI"}]},{"type":"paragraph","children":[{"type":"span","value":"When it comes to applications of artificial intelligence, "},{"url":"https://techcrunch.com/2017/03/01/facebook-brings-suicide-prevention-tools-to-live-and-messenger/?_ga=2.149852223.843295258.1536217108-1672636709.1536047577","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Facebook is ahead of the game"}]},{"type":"span","value":". Their software has been termed “proactive detection” and it will be used to scan all posts for patterns of suicidal thoughts. This data will be analyzed and used to send mental health resources to these people, as well as to contact first responders if necessary."}]},{"type":"paragraph","children":[{"type":"span","value":"The thought behind this process is that by using AI to flag worrying posts to human moderators rather than waiting for user reports to come in, Facebook can decrease how long it takes to send help to someone having suicidal thoughts or who might be practicing self-harm. Facebook was previously only using this AI in the USA, but it is now going to test it around the world. However, they are unable to do so in the European Union due to the GDPR ("},{"url":"/articles/information-security/what-is-gdpr/","type":"link","children":[{"type":"span","value":"General Data Protection Regulation"}]},{"type":"span","value":") privacy laws that prevent profiling users based on sensitive information."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Prediction before prevention"}]},{"type":"paragraph","children":[{"type":"span","value":"By using applications of artificial intelligence, machine learning, and SMS applications, companies such as Cogito, Crisis Text Line, and even Facebook will be able to predict suicidal and self-harming behavior before they need to prevent it. This technology will be able to detect behavioral changes that might not be obvious to a primary caregiver unless self-reported by the individual."}]},{"type":"paragraph","children":[{"type":"span","value":"This rich data offers more than just a snapshot of someone’s mental health. To the app users, their behavior might just seem like a few missed gym trips, a few missed calls to your family and friends, and a few times where you decided to stay in bed. But, to these AI-driven apps "},{"type":"span","marks":["emphasis"],"value":"themselves"},{"type":"span","value":", this behavior will bring up red flags and the right people will be contacted to give the correct help."}]},{"type":"paragraph","children":[{"type":"span","value":"While many of these innovations are still in their starting phases and it seems like a far-off future, the fact is that AI can be used for more than just gathering consumer data. To find out more about the unique possibilities for combining applications of artificial intelligence with SMS and other technologies, "},{"url":"/articles/technology/artificial-intelligence-and-machine-learning/","type":"link","children":[{"type":"span","value":"read our recent article on the topic"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"A new generation of consumer banking: chat banking is here to stay","description":"Chatbot banking is here to stay. 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This important shift is not a trend, but a seismic shift in banking, commerce, and consumption. Going digital is no longer about making friendlier websites, moving business operations to the cloud or publishing a mobile app. Those are important, but not sufficient to capture today’s consumer imagination. We are seeing tangible changes already happening in developing countries where constraints drive innovation and are a harbinger of a worldwide movement."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Two key developments centered around the shift are the emergence of a mobile everything lifestyle and chat as a business channel."}]},{"type":"paragraph","children":[{"type":"span","value":"Two chat applications, Facebook Messenger and WhatsApp, "},{"url":"https://www.statista.com/statistics/258749/mostpopular- global-mobile-messenger-apps/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"command 48% of the 5.86 billion monthly active users"}]},{"type":"span","value":" of popular chat applications globally."}]},{"type":"paragraph","children":[{"type":"span","value":"Further, of the top 10 popular messaging apps, 9 have APIs to enable businesses to have a presence within the chat channels. In China, the two largest applications, WeChat and QQ Mobile, were the earliest to capture the mind set shift of consumers, from using the messaging application as a social platform to a full-blown channel to transact with businesses with the same convenience. It should, therefore, be little surprise that banking follows suit."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Convenience drives consumption."}]},{"type":"paragraph","children":[{"type":"span","value":"Why should a consumer have a disjointed experience doing banking in a separate app, while commerce interactions are seamless and driven through a familiar chat interface? This spells a shift in app consumption: from an-app-for-that, to a-chat-for-that world. We believe that chat as an interface is the next big step in making businesses accessible. People love using messaging apps like WhatsApp, Facebook Messenger, and Slack. Other platforms like Amazon Echo, Siri, and virtual and augmented reality, are on the rise. Consuming app-like rich visual experiences within a chat is gaining momentum."}]},{"type":"paragraph","children":[{"url":"https://www.absa.co.za/media-centre/pressstatements/2018/absa-customers-embrace-chatbankingon-whatsapp","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"ABSA recently launched"}]},{"type":"span","value":" chat banking on WhatsApp using the Clickatell API.  Close on its heels, three of the largest banks in Nigeria are rolling out their chat banking experiences on WhatsApp. This is a movement gaining momentum across large regions in Africa and India."}]},{"type":"paragraph","children":[{"type":"span","value":"Banks are increasingly being seen as a commerce destination, not just a place to safeguard your money and get loans. In developing countries, banks offer direct debit-to-pay for services that can be acquired digitally: airtime, data, entertainment, electricity, the list is long. The service providers get access to customers on banking channels, and banks get to engage their consumers. All done through chat."}]},{"type":"paragraph","children":[{"type":"span","value":"Consumers learn about new products and services from friends and family conversations, group chats, and social proof. A business or bank is then just a click away. Transactions begin with a simple “Hi”. "},{"type":"span","marks":["strong"],"value":"Zero app downloads, zero website navigations, zero learning curve"},{"type":"span","value":"."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Marketing is now seamlessly interwoven into social conversations."}]},{"type":"paragraph","children":[{"type":"span","value":"Brand credibility and trust is always under a microscope and not controlled through PR alone. The emerging population is leading the behavioral change.\nMillennials drove the push to mobile and smartphones. And now, millennials are about to be surpassed by Generation Z. Gen Z will comprise 32 percent of the global population of 7.7 billion in 2019, nudging ahead of millennials, who will account for a 31.5 percent share "},{"url":"https://www.bloomberg.com/news/articles/2018-08-20/gen-z-to-outnumber-millennials-within-a-year-demographic-trends","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"according to a recent Bloomberg analysis"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"Marcie Merriman, an executive director at Ernst & Young LLP "},{"url":"https://www.ey.com/Publication/vwLUAssets/EY-rise-of-gen-znew-challenge-for-retailers/%24FILE/EY-rise-of-gen-znew-challenge-for-retailers.pdf","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"in her article"}]},{"type":"span","value":" “Rise of Gen Z: New Challenge for Retailers,” writes, “Gen Z, like all generations, was borne from disruption. Today, the very goal of businesses, political groups - not just technology companies - is to disrupt the status quo, to change how people think and live\"."}]},{"type":"paragraph","children":[{"type":"span","value":"Thanks to the internet, social platforms, smartphones and advancements in mobile technology, events and innovations are shared instantly and disseminated globally."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"The emerging population is leading the behavioral change. Millennials drove the push to mobile and smartphones."}]},{"type":"paragraph","children":[{"type":"span","value":"Technology makes the transformation a reality at a faster pace than ever before. Starting with smartphones and affordable data access, now within easy grasp across a wide economic spread, we are seeing rapid emergence of AI, virtual agents, and automation into production. Voice platforms integrated with AI driven by Amazon, Google, Apple, and Facebook are getting increased adoption."}]},{"type":"paragraph","children":[{"type":"span","value":"Large organizations in the US are making the shift. JP Morgan has embarked on a “digital everything” consumer business model to build an entirely digital bank. "},{"url":"https://www.cbinsights.com/research/jpmorgan-chase-consumer-banking","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"According to the Aug 2018 research article"}]},{"type":"span","value":", “This is in part because customers no longer need to rely on banks for financial services - 60% of US bank customers say they are willing to try a financial product from a tech firm they already use, and that number rises to 73% for customers aged 18- 34”."}]},{"type":"paragraph","children":[{"type":"span","value":"In summary, consumer-driven digital transformation is once again upping the stakes for the banking experience. Banks need to think beyond traditional engagement. Consumers are loyal to their learnings and experiences. They might not remember the details of an interaction, but they will remember how it made them feel. And that makes all the difference in acquiring, retaining, and growing the customer base."}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell has had the fortunate opportunity to enable large banks to fulfill their chat banking ambitions in challenging market conditions. We have a long history\nin partnering with brands globally for their consumer communication needs."}]},{"type":"paragraph","children":[{"type":"span","value":"Our expansion into transactions and customer engagement was born out of the opportunity to help brands succeed in this rapidly evolving market."}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell can help you win consumers and keep them happy. We'll be at "},{"url":"https://www.bai.org/baibeacon","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"BAI Beacon 2018"}]},{"type":"span","value":", so visit our booth or "},{"url":"https://calendly.com/beacon-2","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"set up a meeting"}]},{"type":"span","value":" to find out how we’ve helped some of the world’s top banking institutions with their digital strategies, including powering the 1st global "},{"url":"/products/whatsapp","type":"link","children":[{"type":"span","value":"chat banking service on WhatsApp"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Pairing humans with chatbots will improve customer experience","description":"Pairing humans with chatbots will improve customer experience. 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While there’s been much talk around this as far as low-skilled jobs are concerned, there will always be a need for a human connection when it comes to improved customer experience. Take the finance, health, and retail sectors, for example, they’ve gone the extra mile to incorporate chatbots into their everyday functions. And, simply by adopting these artificial technologies in their business operations, it has helped them to "},{"url":"/articles/customer-relationship-management/customer-engagement-chatbots/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"improve their customer experience"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"In essence, humans and machines work better together because they complement each other. Although it may be intimidating for low-skilled workers because their positions could be killed off, companies that understand the need to evolve will quickly be able to replace lost jobs with talented individuals. Chatbots will certainly contribute to the appearance of new jobs and activities."}]},{"type":"paragraph","children":[{"type":"span","value":"The monetary savings offered by chatbots, while being able to build your bottom line, are too big for large companies to ignore. Humans will always be needed when handling unpredictable situations, but chatbots will be able to handle calculations and data. Instead of businesses seeing the intimidation of "},{"url":"/articles/technology/chatbots-humans-better-together/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"humans vs chatbots"}]},{"type":"span","value":", people need to start focusing on how these two elements can work together for the better."}]},{"type":"paragraph","children":[{"type":"span","value":"Here are a few benefits of incorporating artificial technologies into your business operations:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Business process automation"}]},{"type":"paragraph","children":[{"type":"span","value":"Tasks that require skills to complete will still be controlled by humans, whereas any tasks that can be automated will be controlled by chatbots. Successful customer service requires a constant business presence, even if it’s in the form of a bot. With customer service, for instance, employees no longer have the time and energy to engage with customers and respond to each question or query at all hours of the day. In these situations, businesses can rely on a chatbot to complete those tasks in an intelligent, conversational manner. This way, less time is wasted on waiting for a human response."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Speed and relevancy"}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots have the ability to support internal and external business relations. It’s a no-brainer that bots are a lot faster and more precise in numerical tasks as everything gets calculated and categorized by computer software. With humans, there is constant error and forgetfulness that slows down the capturing process. If employees are focusing on this, responding to customer queries and trying to get through their own work, production will slow down significantly."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Efficiency"}]},{"type":"paragraph","children":[{"type":"span","value":"In theory, chatbots are able to respond to thousands of tasks at the same time, and in the blink of an eye. Of course, the more you train your bot, the more intelligent it will be. Because of the technology used to implement these actions, tasks naturally become faster and more cost-efficient for business owners. While companies are looking at ways to save on overheads, they’re also looking for new opportunities for employees to work hand-in-hand with chatbots for increased productivity and better output. It may be an unfortunate decision for some business owners since the adoption of bots will reduce the workforce, but it’s a great opportunity for already-skilled workers to take on more complex projects."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"In the end, chatbots will change customer experience forever"}]},{"type":"paragraph","children":[{"type":"span","value":"There is no denying the benefits that chatbots hold for business operations. When utilized correctly, chatbots can offer precision, automation, scalability, and efficiency for employees, which is the ultimate goal for any business environment that deals with customers. As long as industries move quickly, companies will be able to pair talented workers with chatbot tools, helping employees to grow and excel in their working environments. If you would like to learn more about chatbots, "},{"url":"/articles/technology/millennials-process-automation/","type":"link","children":[{"type":"span","value":"business process automation"}]},{"type":"span","value":" and how they can help your business improve its customer experience, read our recent article on the topic."}]}]}}}},{"seo":{"title":"Why omnichannel marketing is so important for your business","description":"What is omnichannel marketing and why is it important to your business? 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From physically going to a retail store, phoning them or interacting with their social media accounts, to visiting their website, and many more. What’s important in omnichannel marketing is that every digital touchpoint provides the same experience."}]},{"type":"paragraph","children":[{"type":"span","value":"There’s a debate going on in the digital retail space that "},{"url":"https://www.forbes.com/sites/stevendennis/2017/03/23/omni-channel-is-dead-long-live-omni-channel/#16450ce05215","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"omnichannel as a term is dead"}]},{"type":"span","value":". Instead of using the word, which customers don’t understand, it’s being said that customers should simply be able to engage with a retailer in whichever manner they’d prefer to engage. Retailers shouldn’t concentrate on the term itself, but rather on what it actually means."}]},{"type":"paragraph","children":[{"type":"span","value":"What’s not being doubted is the importance of creating a seamless, frictionless customer experience. And that’s what omnichannel is all about."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"What is omnichannel?"}]},{"type":"paragraph","children":[{"type":"span","value":"Omnichannel marketing is all about creating a cohesive and integrated experience for users. Each individual digital touchpoint is created to be a step in the customer journey. Each touchpoint is well-rounded as its own individual entity and delivers a connected customer experience which is clearly part of a broader brand experience."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s a common sight to see someone browsing a store’s website while standing in-store. If what they see online doesn't match what’s physically in front of them, they might just look elsewhere. It would be easy for them to begin searching for stock availability and pricing on a competitor’s website. It’s this kind of willingness on the customer’s part to jump to another brand which makes omnichannel so important."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Why is it important for businesses to embrace omnichannel marketing?"}]},{"type":"paragraph","children":[{"type":"span","value":"Simply put, it’s important for businesses to embrace omnichannel marketing because customers demand it. They want to know that, irrespective of how they interact with a brand, the experience will be the same. Customers want to visit a website, then the app on their mobile device, and later that week have a look at the brand’s social media profile. They want everything they see to be consistent. The same branding, the same visuals, and, importantly, the same products."}]},{"type":"paragraph","children":[{"type":"span","value":"Businesses making use of an omnichannel strategy that works enjoy improved efficiency, a more personalized customer experience, and improved marketing. You'll be able to respond to customers speedily, offering them the products or services they'd appreciate. And this type of efficient customer experience leads to return customers and better engagement."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Who’s getting omnichannel right?"}]},{"type":"paragraph","children":[{"type":"span","value":"Mention omnichannel marketing success stories to anyone closely involved in the digital industry and there’s little doubt that they’ll mention "},{"url":"/articles/digital-marketing/best-examples-omni-channel-experiences/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Disney Parks"}]},{"type":"span","value":". Their website allows you to seamlessly book and plan your trip, and once there, you’re able to do everything you need to with a magical swipe of the band around your wrist."}]},{"type":"paragraph","children":[{"type":"span","value":"Another example of omnichannel done right is outdoor goods retailer REI. Its multiple shopping channels – website, app, and in-store – work together seamlessly. There’s no chance that you could find something in store only to browse the website and not see it listed there. They’ve made it simple to find up-to-date and accurate product information at every touchpoint. It’s this type of consistent merchandising which creates loyal customers."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Who’s getting it wrong?"}]},{"type":"paragraph","children":[{"type":"span","value":"A PwC study found that "},{"url":"https://www.pwc.com/gx/en/industries/consumer-markets/consumer-insights-survey.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"retailers struggle"}]},{"type":"span","value":" with legacy systems and tough-to-integrate software. In fact, a massive 40 percent of retail respondents which struggled with omnichannel blamed their systems and software. Retailers need to be agile in their acceptance of this new methodology and way of shopping. Otherwise, they’ll be left behind, with their customers and their credit cards leaving them in their wake."}]},{"type":"paragraph","children":[{"url":"https://www.forbes.com/sites/coxbusiness/2018/06/05/technologys-role-in-small-business-infographic/#506ad2f72211","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Large retailers"}]},{"type":"span","value":" like Target, Kohl’s, JCPenney and Sears had all been struggling in recent years. Their large inventories failed in the online space as stock was not consistent across channels. It was also often found that while the website noted there was stock in-store, when the customer went to the store, there wasn’t any or sufficient stock. It had also been noted that "},{"url":"https://blog.wiser.com/guide-omnichannel-pricing/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"pricing was inconsistent"}]},{"type":"span","value":" across channels for these retailers. But these stores have seemingly managed to turn the situation around, with some being cited as omnichannel "},{"url":"https://www.fool.com/investing/2017/08/26/kohls-faces-the-challenges-of-omnichannel-retailin.aspx","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"success stories"}]},{"type":"span","value":" in recent months."}]},{"type":"paragraph","children":[{"type":"span","value":"There’s no doubt that there is massive potential for the retailers choosing to embrace an omnichannel future for their businesses. If you’d like to read more about how to create the ideal customer experience by making use of "},{"url":"/articles/customer-relationship-management/omnichannel-ecommerce-customer-experience/","type":"link","children":[{"type":"span","value":"omnichannel tactics and strategies"}]},{"type":"span","value":", read our recent article."}]}]}}}},{"seo":{"title":"5 reasons why you need to be using an SMS application to reach your customers","description":"There are 5 important reasons why you should be using SMS apps to reach out to your customers. 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Your friends each have one. Even your granny has one. We’re talking about mobile phones – both smart and dumb. This ubiquitous piece of technology has revolutionized many aspects of our lives but none more so than the way we communicate with one another."}]},{"type":"paragraph","children":[{"type":"span","value":"From phone calls to text messages, cell phones are making communication far easier than it used to be. Remember the days when you’d have to share a landline with your entire family? And you’d check your post box for marketing messages from companies?"}]},{"type":"paragraph","children":[{"type":"span","value":"Now, all communication – from personal to business and promotional – can take place using your mobile phone. And there’s one area of mobile phone usage that is particularly valuable, especially for customer engagement and marketing purposes. SMS is the great equalizer in reaching customers. No matter a customer’s skill level, the technology they have available or attitude toward embracing a tech-centric lifestyle, they do have and have used SMS. Simply put, for everyone from the tech-savvy to the tech-opposed, an SMS application is the best way to reach them."}]},{"type":"paragraph","children":[{"type":"span","value":"So, why is an SMS application the best way to reach customers?"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Everyone (just about) has a mobile phone"}]},{"type":"paragraph","children":[{"url":"https://www.statista.com/statistics/274774/forecast-of-mobile-phone-users-worldwide/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Statistics by Statista"}]},{"type":"span","value":" show that there were expected to be about 4.68 billion mobile phone users by 2019. That's a massive 67 percent of the world population. And smartphones are becoming increasingly popular, the research says."}]},{"type":"paragraph","children":[{"type":"span","value":"\"By 2014, around 38 percent of all mobile users were smartphone users. By 2018, this number is expected to reach over 50 percent. The number of smartphone users worldwide is expected to grow by one billion in a time span of five years, which means the number of smartphone users in the world is expected to reach 2.7 billion by 2019,\" says the report. Think about it: what other piece of communication technology does two out of every three people in the world own?"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"You don’t need internet access to use an SMS application"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS messages are sent over a cellular network. You only need a cellular network plan to start sending and receiving text messages. This makes it a more affordable method of communication and likely one of the major reasons why mobile phone usage – especially for dumb phones – has become so ubiquitous."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"SMS is more likely to be noticed"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS messages are pretty hard to ignore, so difficult that they're opened 98 percent of the time. That's pretty close to all of the time. They arrive with a ping. A light flashes on your screen until you read the message. It's no wonder your audiences don't wait long to open that message. In fact, SMS messages are typically read within 90 seconds of being sent. Yes, your customers might just want to stop that light from flashing, but it's up to you to craft a message inside that's so enticing, it can't be resisted."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Your customers prefer SMS"}]},{"type":"paragraph","children":[{"url":"http://www.eweek.com/small-business/texting-becomes-a-preferred-method-of-customer-service","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Studies"}]},{"type":"span","value":" have found that a massive "},{"url":"/articles/digital-marketing/sms-2-way-how-64-of-your-customers-prefer-communicating/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"64 percent of your customers"}]},{"type":"span","value":" would prefer customer engagement marketing to take place via SMS than over the phone. It's a more efficient and convenient use of their time, they feel. The same research also indicated that customers will be more likely to remain loyal to a company which offers SMS as an engagement option."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"SMS is already part of daily life"}]},{"type":"paragraph","children":[{"type":"span","value":"We all send and receive text messages daily. Without even thinking about it. SMS messages have become a part of life that is recognizable, comfortable, and familiar. This is particularly true for "},{"url":"https://hbr.org/2012/04/the-mobile-re-generation","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"young people"}]},{"type":"span","value":" who have grown up with technology and have always had access to mobile phones."}]},{"type":"paragraph","children":[{"type":"span","value":"There should be little doubt by now that using an SMS application is the best way you can reach your customers and conduct customer engagement activities. If you’d like to read up a little more on the topic, have a look at our recent article. It highlights exactly why "},{"url":"/articles/digital-marketing/sms-marketing-strategy/","type":"link","children":[{"type":"span","value":"SMS marketing must be key to your marketing strategy"}]},{"type":"span","value":" and details principles for mobile marketing success."}]}]}}}},{"seo":{"title":"The role of SMS marketing in your B2B strategy","description":"Clickatell has compiled a number of guides for people who are interested in including SMS marketing in B2B strategies. Click here to find out more.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633616831-mobilemarketing-300x117.jpg?auto=format","id":"DatoCmsAsset-26596774"}},"internalName":"The role of SMS marketing in your B2B strategy","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960551","name":"Product Insights","slug":"product-insights"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633616831-mobilemarketing-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633616831-mobilemarketing-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633616831-mobilemarketing-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633616831-mobilemarketing-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgSBgoICAgLChULDhYODAoXFRoWFg4OFxMZGBYVIhUdHysjGh0oHRUiJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAoMHDscFhwvLy8vLy8vOy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAFAAMG/8QAHhAAAQQCAwEAAAAAAAAAAAAAAAECAwQFETIzUSL/xAAXAQADAQAAAAAAAAAAAAAAAAABAgMA/8QAGhEAAgIDAAAAAAAAAAAAAAAAAGECAwEhMf/aAAwDAQACEQMRAD8AfydFr4F0A1sc1k219NQ7pUFs8icq2PXPXBujWidEibIV4dfghsVsOZo//9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633616831-mobilemarketing-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgSBgoICAgLChULDhYODAoXFRoWFg4OFxMZGBYVIhUdHysjGh0oHRUiJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAoMHDscFhwvLy8vLy8vOy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAFAAMG/8QAHhAAAQQCAwEAAAAAAAAAAAAAAAECAwQFETIzUSL/xAAXAQADAQAAAAAAAAAAAAAAAAABAgMA/8QAGhEAAgIDAAAAAAAAAAAAAAAAAGECAwEhMf/aAAwDAQACEQMRAD8AfydFr4F0A1sc1k219NQ7pUFs8icq2PXPXBujWidEibIV4dfghsVsOZo//9k="}},"id":"DatoCmsTemplateArticle-61953279","title":"The role of SMS marketing in your B2B strategy","slug":"role-sms-marketing-b2b-strategy","meta":{"updatedAt":"2022-11-16T10:27:50.453+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"B2B mobile marketing case studies"}]},{"type":"paragraph","children":[{"type":"span","value":"Most consumers prefer to access content via mobile. And business buyers are no different. They’re using their devices to research everything they might need and to identify sources of information, possible vendors, and service providers. Embracing mobile in B2B marketing, and creating a vigorous SMS marketing campaign, allows your business to follow current and potential buyers, wherever they might be in their customer journeys. And there’s not a successful business which doesn’t benefit in some way from mobile marketing. Think about the last time you placed a quick order on Amazon or reviewed your neighborhood coffee spot using Yelp. According to Google, more than 50 percent of all searches are performed on mobile devices, so it’s more important than ever that your mobile marketing strategy is on point."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/7-tips-improve-sms-marketing-2017/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"7 Tips to Improve your SMS marketing"}]}]},{"type":"paragraph","children":[{"type":"span","value":"According to the most recent ‘State of B2B Mobile Marketing 2016’ survey by Regalix Inc, digital marketing was quickly gaining traction as the face of mainstream marketing in B2B. These stats, especially, point out:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"77% of respondents identified digital marketing as a high priority"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"37% picked digital marketing over offline marketing when asked which was more effective"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"“With the rise of digital, marketers today are battling with a dynamic medium in which they must constantly embrace newer practices each day even as they continue to master the old. Digital versus traditional marketing is no longer the debate; the way forward is to see both perfectly integrated into a unified whole,” says the report."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re looking to make use of mobile B2B marketing, here are some tips to create effective strategies."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Optimize your website for mobile"}]},{"type":"paragraph","children":[{"type":"span","value":"To put it simply, Google favors websites that are optimized for mobile over those that aren’t. These are the sites that are more likely to appear in top-ranking search results. Called"},{"url":"https://www.ampproject.org/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" The Accelerated Mobile Pages (AMP) Project"}]},{"type":"span","value":", it strives to improve search results. Says The AMP Project: “The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.”"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Marketing automation"}]},{"type":"paragraph","children":[{"type":"span","value":"Research has found that almost"},{"url":"http://www.janrain.com/about/newsroom/press-releases/online-consumers-fed-up-with-irrelevant-content-on-favorite-websites-according-to-janrain-study/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" 75% of consumers become frustrated"}]},{"type":"span","value":" when websites display content that is not relevant to them. Marketing automation helps businesses offer personalized experiences to customers while saving them time and money. In addition, automation helps marketers automate repetitive tasks like sending out SMS messages, emails and posting on social media."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/sms-campaigns-b2b-marketing/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"The best ways to use SMS campaigns in B2B marketing in 2017"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Use SMS marketing to reach clients"}]},{"type":"paragraph","children":[{"type":"span","value":"Studies have shown that business decision makers use their mobile devices to make choices and decisions. The studies found that almost half of B2B researchers use mobile devices for research while at work. These researchers are using mobile more than ever, so it makes sense to communicate with them through the channel they're using most often. This is where SMS marketing campaigns are so useful. Statistics show that people are becoming used to receiving business-related texts. So, there's absolutely no reason you should be reluctant to use SMS as part of your B2B marketing strategy to communicate with existing clients and pursue new leads."}]},{"type":"paragraph","children":[{"type":"span","value":"With B2B marketing, it’s also important to remember who’ll be reading your text messages. They’re likely executives at companies, so a formal tone is required. You wouldn’t send out a business email using informal language. Why would your SMS marketing be any different? These messages are not the type that is going to be responded to immediately, these are not consumers caught in a rushed customer journey. There’s going to be some thought and behind-the-scenes conversation going on before any decisions are made. That’s why it’s also important to think carefully about the time of day to send the messages. While consumers prefer to receive messages in their free time, B2B messaging should be sent within business hours, preferably in the afternoon."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"If you're interested in including SMS marketing in your B2B strategies, read our recent article about"},{"url":"/articles/digital-marketing/two-way-messaging-b2b-marketing/","type":"link","children":[{"type":"span","value":" why two-way messaging makes sense for B2B"}]},{"type":"span","value":". It looks at a number of considerations for any brand thinking about two-way messaging."}]}]}}}},{"seo":{"title":"The future of mobile technology trends","description":"Clickatell discusses future mobile technology trends including more proactive apps, better mobile ecommerce and a more personalized mobile experience.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633242771-shutterstock494173198-768x299.jpg?auto=format","id":"DatoCmsAsset-26028586"}},"internalName":"The future of mobile technology trends","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633242786-shutterstock494173198-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633242786-shutterstock494173198-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633242786-shutterstock494173198-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633242786-shutterstock494173198-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIDggLDQ0QDhUQDg0NGBUNDRENFxUZGBYfFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBgABBf/EABwQAAEEAwEAAAAAAAAAAAAAAAABAgQRBSEyA//EABYBAQEBAAAAAAAAAAAAAAAAAAQFAv/EABkRAAIDAQAAAAAAAAAAAAAAAAABAgMRE//aAAwDAQACEQMRAD8AGfLYrKsLx72ruxf9F0a2L4QPKtYKU2OMCUjWUWAQuSEyVS030Z//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633242786-shutterstock494173198-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIDggLDQ0QDhUQDg0NGBUNDRENFxUZGBYfFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBgABBf/EABwQAAEEAwEAAAAAAAAAAAAAAAABAgQRBSEyA//EABYBAQEBAAAAAAAAAAAAAAAAAAQFAv/EABkRAAIDAQAAAAAAAAAAAAAAAAABAgMRE//aAAwDAQACEQMRAD8AGfLYrKsLx72ruxf9F0a2L4QPKtYKU2OMCUjWUWAQuSEyVS030Z//2Q=="}},"id":"DatoCmsTemplateArticle-61932003","title":"The future of mobile technology trends","slug":"future-mobile-technology-trends","meta":{"updatedAt":"2022-11-11T14:48:10.886+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Future mobile technology"}]},{"type":"paragraph","children":[{"type":"span","value":"Whether you’re texting in-app, asking Siri a question or solving a frustrating customer query using a chatbot, the convenience that smartphones now offer consumers makes it easier to communicate wherever you are. Gone are the days when mobile technology was used for its original purpose: texting and calling. Today, it’s used to bring customers a more connected experience than desktop could ever offer."}]},{"type":"paragraph","children":[{"url":"/articles/digital-marketing/sms-and-omnichannel/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Mobile is convenient"}]},{"type":"span","value":" for customers who prefer to do everything on-the-go without feeling restricted by their movements. The type of experience you offer your customers should be smart, enjoyable and quick. It needs to be better and less disruptive. For example, imagine the exact same thrill someone would get from visiting a site or communicating with an artificial intelligence (AI) chatbot on a desktop, and exaggerate that for mobile."}]},{"type":"paragraph","children":[{"type":"span","value":"When you consider the latest mobile technology trends, there are so many factors that contribute to the overall user experience. Take "},{"url":"/products/interact/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":", for instance, it truly makes customers’ lives easier with the appealing design and quick loading abilities for mobile. If brands want to move forward on mobile, they need to choose the trend that is most valuable to their customers."}]},{"type":"paragraph","children":[{"type":"span","value":"Here are a few of the latest mobile technology trends worth knowing about:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Apps are going to become more proactive"}]},{"type":"paragraph","children":[{"type":"span","value":"AI is helping customers get what they want, on their mobile, in a matter of minutes. This sounds bizarre, but from the minute you open an app, you’ll start to see AI working its magic in the background. Take LinkedIn for example, the minute someone has sent you a message, they’ve already provided you with a variety of quick click answers to respond to the message. The answer options are linked to the context of the message, making sure that whatever you send back is directly aligned with what you possibly were going to say already, but in a well-written way."}]},{"type":"paragraph","children":[{"type":"span","value":"As if mobile couldn’t already help us plan and organize our days, the introduction of proactive apps is going to allow you to access your most-used apps faster than ever before. These actions could be triggered by time, location or past behavior. Either way, your phone is getting to know you better."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Focus on optimizing for mobile speed"}]},{"type":"paragraph","children":[{"type":"span","value":"Making sure that your site is fit for mobile takes more than just cleaning up your site’s code and duplicating the experience across every channel. Developers need to spend excessive amounts of time working on page loading speeds to ensure that each page loads as quickly as possible. Your page loading time should be between one and five seconds to improve your bounce rate. If you want to improve customer loyalty and brand satisfaction, you’re going to need to take these aspects into account."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Understand what “mobile-first indexing” means for your website"}]},{"type":"paragraph","children":[{"type":"span","value":"For quite some time, Google has been working on "},{"url":"https://moz.com/blog/mobile-first-indexing-seo","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"‘mobile-first indexing’"}]},{"type":"span","value":" to help make websites more mobile-friendly. How it works is that Google indexes your website to help monitor and determine how it ranks your website. Features such as quick page loading, easy-to-use buttons, no need to zoom or side scroll, and the right photo and text appearance are a few of the features that will affect your rankings. In order to boost rankings on mobile, you’ll need to have a mobile site that’s responsive and different from your desktop site."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Improved mobile ecommerce"}]},{"type":"paragraph","children":[{"type":"span","value":"With more customers accessing their favorite stores from their mobile devices, it’s more important than ever to go mobile and improve your ecommerce offering. Having secure payment options in place on an easy-to-navigate site means that you’ll be able to offer customers the seamless experience they have on the desktop, anywhere and at any time. Businesses need to develop their customer experience by offering their customers the fast, convenient, "},{"url":"/products/interact/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Touch"}]},{"type":"span","value":"-like experience in everything that they do. This omnichannel, mobile-first approach has the ability to transform your business and give your customers the type of communication abilities and interactions they want and need."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/mobile-commerce-take-advantage/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Mobile commerce is growing in popularity and here’s how you can take advantage"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Personalized mobile experiences"}]},{"type":"paragraph","children":[{"type":"span","value":"On the back of the previous point, businesses need to invest more time in ensuring their customer experiences are more personalized on mobile. No matter which platform your customer wants to communicate with you on, you need to be ready to receive (and respond to) their messages. Omnichannel solutions are the way forward, delivering customized information according to each customer’s needs and via their preferred communication channel. It’s about an on-the-go approach that’ll improve the customers’ overall experience with your brand."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Mobile technology is the way of the future"}]},{"type":"paragraph","children":[{"type":"span","value":"The more intelligent mobile technology becomes, the more businesses will be able to leverage AI to respond to their customers directly according to their behavior, interests, needs, and wants. Businesses need to focus on adding value through mobile and making the experience less disruptive. Clickatell Touch can help you "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"offer your customers the personalized communication"}]},{"type":"span","value":" options they want, in real-time. This live chat tool enables you to unify your response teams across inbound channels and offer your customers consistent, real-time messaging and on-demand customer service delivery."}]}]}}}},{"seo":{"title":"Why NLP is a must for your chatbot","description":"The future of chatbots is life-changing, to say the least. Click here to find out why NLP (neuro linguistic programming) is a must for your chatbot.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633242892-istock97522797xxxlarge-768x312.jpg?auto=format","id":"DatoCmsAsset-26028588"}},"internalName":"Why NLP is a must for your chatbot","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633242910-istock97522797xxxlarge-768x312.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633242910-istock97522797xxxlarge-768x312.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633242910-istock97522797xxxlarge-768x312.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633242910-istock97522797xxxlarge-768x312.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ4LDhgQDg0NDh0NDhEWFx8aGBYTFiEaHysjHR0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7LzUvLy81NTsvLy8vLzU1Ly87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB8QAAEDBAMBAAAAAAAAAAAAAAEAAgUEESExAxMUEv/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAP/EABoRAAIDAQEAAAAAAAAAAAAAAAADAQIRMSH/2gAMAwEAAhEDEQA/AGaanOJ7DdwQOLnKYVdvobQmYJ6nZKWo5x9+ztZrZ0KKedNk4penJFnBRJtM42GSrTq2cJWXGn//2Q=="},"width":768,"height":312},"url":"https://www.datocms-assets.com/54467/1633242910-istock97522797xxxlarge-768x312.jpg?auto=format","width":768,"title":null,"height":312,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ4LDhgQDg0NDh0NDhEWFx8aGBYTFiEaHysjHR0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7LzUvLy81NTsvLy8vLzU1Ly87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB8QAAEDBAMBAAAAAAAAAAAAAAEAAgUEESExAxMUEv/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAP/EABoRAAIDAQEAAAAAAAAAAAAAAAADAQIRMSH/2gAMAwEAAhEDEQA/AGaanOJ7DdwQOLnKYVdvobQmYJ6nZKWo5x9+ztZrZ0KKedNk4penJFnBRJtM42GSrTq2cJWXGn//2Q=="}},"id":"DatoCmsTemplateArticle-61932007","title":"Why NLP is a must for your chatbot","slug":"nlp-chatbot","meta":{"updatedAt":"2022-10-26T23:12:53.713+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"NLP Chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"In recent years, we’ve become familiar with chatbots and how beneficial they can be for business owners, employees, and customers alike. Despite what we’re used to and how their actions are fairly limited to scripted conversations and responses, the future of chatbots is life-changing, to say the least. The standard usage might not require more than quick answers and simple replies, but it’s important to know just how much chatbots are evolving and how "},{"url":"https://medium.com/@ageitgey/natural-language-processing-is-fun-9a0bff37854e","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Natural Language Processing"}]},{"type":"span","value":" (NLP) can improve their abilities. This function holds plenty of rewards, really putting the ‘chat’ in the chatbot."}]},{"type":"paragraph","children":[{"type":"span","value":"Before we get into the benefits of NLP, let’s understand exactly what it is:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is NLP?"}]},{"type":"paragraph","children":[{"type":"span","value":"This seemingly complex process can be identified as one which allows computers to derive meaning from text inputs. Put simply, NLP is an applied artificial intelligence (AI) program that helps your chatbot analyze and understand the natural human language communicated with your customers."}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots are able to understand the intent of the conversation rather than just use the information to communicate and respond to queries. Business owners are starting to feed their chatbots with actions to “help” them become more humanized and personal in their chats. Chatbots have, and will always, help companies automate tasks, communicate better with their customers and grow their bottom lines. But, the more familiar consumers become with chatbots, the more they expect from them."}]},{"type":"paragraph","children":[{"type":"span","value":"With personalization being the primary focus, you need to try and “train” your chatbot about the different default responses and how exactly they can make customers’ lives easier by doing so. With NLP, your chatbot will be able to streamline more tailored, unique responses, interpret and answer new questions or commands, and improve the customer’s experience according to their needs."}]},{"type":"paragraph","children":[{"type":"span","value":"Much like any worthwhile tech creation, the initial stages of learning how to use the service and tweak it to suit your business needs will be challenging and difficult to adapt to. Once you get into the swing of things, you and your business will be able to reap incredible rewards, as a result of NLP."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Why does Natural Language Processing matter?"}]},{"type":"paragraph","children":[{"type":"span","value":"This function is not applicable to every chatbot. However, if you’re using your chatbot as part of your call center or communications strategy as a whole, you will need to invest in NLP. This function is highly beneficial for chatbots that answer plenty of questions throughout the day. If your response rate to these questions is seemingly poor and could do with an innovative spin, this is an outstanding method."}]},{"type":"paragraph","children":[{"type":"span","value":"For new businesses that are looking to invest in a chatbot, this function will be able to kickstart your approach. It’ll help you create a personality for your chatbot, and allow it the ability to respond in a professional, personal manner according to your customers’ intent and the responses they’re expecting. "},{"url":"/articles/customer-relationship-management/consumers-chatbots-customer-support/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"The younger generations of customers would rather text a brand"}]},{"type":"span","value":" or business than contact them via a phone call, so if you want to satisfy this niche audience, you’ll need to create a conversational bot with NLP."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/ai-chatbot-sound-human/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"How to make your AI chatbot sound more human"}]}]},{"type":"paragraph","children":[{"type":"span","value":"In order to implement NLP, you need to analyze your chatbot and have a clear idea of what you want to accomplish with it. Many digital businesses tend to have a chatbot in place to compete with their competitors and make an impact online. However, if you’re not maximizing their abilities, what is the point? You need to want to improve your customer service by customizing your approach for the better."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Get the most out of your NLP chat today"}]},{"type":"paragraph","children":[{"url":"/articles/technology/future-chatbot-solutions/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"The future of chatbots"}]},{"type":"span","value":" is incredibly bizarre. It’s incredible just how intelligent chatbots can be if you take the time to feed them the information they need to evolve and make a difference in your business. This intent-driven function will be able to bridge the gap between customers and businesses, making sure that your chatbot is something customers want to speak to when communicating with your business. To learn more about NLP and why you should adopt applied artificial intelligence, "},{"url":"/articles/technology/3-reasons-businesses-adopt-chatbots-crm/","type":"link","children":[{"type":"span","value":"read our recent article on the topic"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Top SMS marketing tips and tactics","description":"Clickatell shares 5 top SMS marketing tips and tactics including the best time of the day and the best day of the week to send out messages.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633243341-shutterstock572402755-768x299-1.jpg?auto=format","id":"DatoCmsAsset-26028590"}},"internalName":"Top SMS marketing tips and tactics","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633243369-shutterstock572402755-768x299-1.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633243369-shutterstock572402755-768x299-1.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633243369-shutterstock572402755-768x299-1.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633243369-shutterstock572402755-768x299-1.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhUSCAgLDQoWGhQNDQ0NDhINFg0YFxUZGBYVFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4LHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAADBAUA/8QAHRAAAgICAwEAAAAAAAAAAAAAAAEDBAIxMkFREv/EABUBAQEAAAAAAAAAAAAAAAAAAAEA/8QAGREAAgMBAAAAAAAAAAAAAAAAAQIAEVED/9oADAMBAAIRAxEAPwBeFx9sZzsQx4ciRg2Btt/GyRFyPRzcJevRvTMQrDfphPNcgHNT/9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633243369-shutterstock572402755-768x299-1.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhUSCAgLDQoWGhQNDQ0NDhINFg0YFxUZGBYVFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4LHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAADBAUA/8QAHRAAAgICAwEAAAAAAAAAAAAAAAEDBAIxMkFREv/EABUBAQEAAAAAAAAAAAAAAAAAAAEA/8QAGREAAgMBAAAAAAAAAAAAAAAAAQIAEVED/9oADAMBAAIRAxEAPwBeFx9sZzsQx4ciRg2Btt/GyRFyPRzcJevRvTMQrDfphPNcgHNT/9k="}},"id":"DatoCmsTemplateArticle-61932009","title":"Top SMS marketing tips and tactics","slug":"top-sms-marketing-tips-tactics","meta":{"updatedAt":"2022-11-11T14:54:10.010+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Best SMS marketing examples"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS is easy. You’ve probably sent one to a sibling or parent recently. Anyone could do it! But when you’re sending SMS marketing messages to your customers with the intention of securing new leads and converting those leads into sales, it becomes far more complicated. Every aspect of that short 160-character message needs to be considered."}]},{"type":"paragraph","children":[{"type":"span","value":"Every one of those 160 characters has a job to do. They need to instill trust in your business, inspire your mobile market to browse your options, encourage them to buy and, eventually, to hand over their cash. That’s a lot to ask of text messages."}]},{"type":"paragraph","children":[{"type":"span","value":"To create the type of SMS marketing message that will do just that, there are plenty of best practice examples to consider. Let’s look at a few."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The best time of day to send SMS marketing messages"}]},{"type":"paragraph","children":[{"type":"span","value":"There are times when your audience wants to receive a text message and there are times when they really don’t want to be bothered. One of the big no-no times is during rush hour. This is different for every city but can generally be described as any time between 6am and 9am or from 4pm to 6pm. You don’t want your brand’s SMS marketing to be the reason that one of your audience members crashes while on the way home from work."}]},{"type":"paragraph","children":[{"type":"span","value":"Reaching your mobile market at specific times is also dependent on the type of message you’ll be sending out. Here are some specific examples:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Appointment reminders:"},{"type":"span","value":" 24 hours and one hour before"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Sales and special events:"},{"type":"span","value":" Two days before the event and on the morning of the event"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Festive season sales:"},{"type":"span","value":" One month, two weeks, three days, and one day before the sale"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"When sending general SMS marketing messages, it’s important that you don’t disrupt your audience members’ days. Avoid sending at random times during the day. Rather send your message just before lunchtime or just before they leave work for the day. That way, they won’t be interrupted and will have time to think about your message."}]},{"type":"paragraph","children":[{"type":"span","value":"Of course, it’s possible that your audience lives in multiple time zones. If possible, use your SMS provider to segment your audience based on where they live. This would make it possible to choose a time based on what would be most convenient for that person. If it’s not possible to segment your audience based on where they live, consider where the majority of your audience is and be aware of the times that would be most convenient for them."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The ideal day of the week to send messages"}]},{"type":"paragraph","children":[{"type":"span","value":"Once you've figured out the best time to send your marketing message, you need to understand which day is best. Obviously, it depends on the type of message you’re sending. Appointment reminders and courier drop off and pick up messages need to be sent out immediately. For other messages, weekdays are best. No one wants to check their phone too much over the weekend."}]},{"type":"paragraph","children":[{"type":"span","value":"But there's one exception because it's not just Garfield, it’s also true for SMS – no one likes Mondays. The same is true for Friday. People are thinking about and planning their weekend, not about buying your products or services. So, between "},{"url":"https://www.labsmobile.com/en/blog/best-time-to-launch-an-sms-sms-mobile-marketing-campaign/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Tuesday and Thursday"}]},{"type":"span","value":" is your best bet."}]},{"type":"paragraph","children":[{"type":"span","value":"Importantly, don’t become discouraged when sending mobile marketing messages. Try and try again. You might see success on a Wednesday with one of your audiences but not another. Later, you might discover that the latter group attends a Wednesday night football game."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What to include in your SMS marketing communication"}]},{"type":"paragraph","children":[{"type":"span","value":"The first, and most important, part of SMS marketing is to ensure you have permission to send to your customers. And, they need to be able to easily opt out should they want to. "},{"url":"/faqs/answer/what-are-country-specific-sms-regulations/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Laws vary in different parts of the world"}]},{"type":"span","value":", so whether you’re in Dallas or New Delhi, ensure that you know what you can and can’t send."}]},{"type":"paragraph","children":[{"type":"span","value":"Once you have those legalities out of the way, ensure that what you’re sending is time-sensitive, important information. Is it essential that you’re sending that message, or can it wait? A good way to test this is to check whether you have a call to action (CTA) at the end of your message. Every marketing message must include a CTA at the end and if you don’t have one, you probably don’t need to send that message. A CTA can be a number of things, a discount code for your website, an invitation to come to a sale in your store or a suggestion that your customers check out your new product."}]},{"type":"paragraph","children":[{"type":"span","value":"Your SMS marketing messaging should make your customer feel like a VIP. They should feel honored to have received that message. They should feel like they’re part of an inner circle or secret club."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What to leave out of your marketing messages"}]},{"type":"paragraph","children":[{"type":"span","value":"Definitely do not, ever, under any circumstances, include "},{"url":"/articles/digital-marketing/personalized-marketing/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"overly-personalized information"}]},{"type":"span","value":". There are some things marketing messages should not ever refer to. These include, but are not limited to, your customer’s clothing size, age, gender, race or street address. That’s just plain creepy. You may have excellent customer research at your disposal but it’s probably better that they don’t know that. Your customers know what they ate for lunch. They don’t need you telling them that you know it too."}]},{"type":"paragraph","children":[{"type":"span","value":"Importantly, don’t send out overly-long messages. Text messaging is an instantaneous medium and your customers have limited time. They aren’t there to read your essays. They want to know what you have to offer them. That’s it. Your message must provide information about a sale or new product. Anything else and you’re wasting their precious time, something that is sure to lose any customer. Don’t message just to check in. Don't repeat information that was sent in a previous message. Don’t ask why they haven’t purchased (unless you offer a discount code as an incentive, customers can never resist those)."}]},{"type":"paragraph","children":[{"type":"span","value":"It should go without saying that including curse words and jokes in your SMS marketing messages is a major no-no. You might think that it creates a casual, fun tone and inspires a friendly, trusting relationship. No. What it does is come off as offensive or overly personal. Neither of those is okay when dealing with a customer."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Remember to always keep your messaging concise and professional"}]},{"type":"paragraph","children":[{"type":"span","value":"Send SMS marketing messages on the most convenient days and times. And never send a message unless you have "},{"url":"/articles/digital-marketing/sms-marketing-strategy-gdpr-compliant/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"permission"}]},{"type":"span","value":" to do so."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’ve read through to this point, you must really be interested in SMS messaging and the benefits they can provide to your business. And that’s good news because "},{"url":"/articles/digital-marketing/sms-marketing-small-business/","type":"link","children":[{"type":"span","value":"SMS marketing is important to growing your business"}]},{"type":"span","value":", whatever its size. If you’d like to read some more, have a look at our recent article which discusses exactly that. It highlights why SMS is so beneficial to business and gives some tips for crafting the ideal message."}]}]}}}},{"seo":{"title":"Technology trends that are breathing new life into retail stores","description":"Clickatell discusses how and why emerging technology trends are breathing new life into retail stores. Click here to find out more.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633243628-retailecommerceomnichannel2-768x299.jpg?auto=format","id":"DatoCmsAsset-26028614"}},"internalName":"Technology trends that are breathing new life into retail stores","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633243648-retailecommerceomnichannel2-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633243648-retailecommerceomnichannel2-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633243648-retailecommerceomnichannel2-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633243648-retailecommerceomnichannel2-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoUCAgLCg0ODg0QDhUNDhcNFhUYFxYdHRYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBANHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAABAwUC/8QAHRAAAQMFAQAAAAAAAAAAAAAAAAEDBAISITFBEf/EABYBAQEBAAAAAAAAAAAAAAAAAAUEA//EABoRAAIDAQEAAAAAAAAAAAAAAAABAhExEgP/2gAMAwEAAhEDEQA/ANPzKaujYsmjzKkZzQxhSWERL3arC1IeZsyoSLKVbNgNuQmTV4f/2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633243648-retailecommerceomnichannel2-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoUCAgLCg0ODg0QDhUNDhcNFhUYFxYdHRYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBANHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAABAwUC/8QAHRAAAQMFAQAAAAAAAAAAAAAAAAEDBAISITFBEf/EABYBAQEBAAAAAAAAAAAAAAAAAAUEA//EABoRAAIDAQEAAAAAAAAAAAAAAAABAhExEgP/2gAMAwEAAhEDEQA/ANPzKaujYsmjzKkZzQxhSWERL3arC1IeZsyoSLKVbNgNuQmTV4f/2Q=="}},"id":"DatoCmsTemplateArticle-62324974","title":"Technology trends that are breathing new life into retail stores","slug":"emerging-technology-trends-retail-stores","meta":{"updatedAt":"2022-10-26T23:12:19.881+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI innovations in retail stores"}]},{"type":"paragraph","children":[{"type":"span","value":"In the world of retail, there’s always room for improvement with customer experience. Most recently this has been done by introducing emerging technology trends into brick-and-mortar stores, such as machine learning, augmented reality devices, and customer-centric artificial intelligence (AI) tools."}]},{"type":"paragraph","children":[{"type":"span","value":"These technology trends are helping to bring retail stores into the 21st century and are providing retailers with unique opportunities to garner new customers and breathe new life into their market."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Connected inventory management"}]},{"type":"paragraph","children":[{"type":"span","value":"For customers, there is nothing worse than going to a store and finding that something on the shelves is out of stock. It makes a shopping trip a disappointing affair, but this can become a thing of the past by integrating Internet of Things (IoT) shelf-monitoring and restocking technology, "},{"url":"http://www.levistrauss.com/unzipped-blog/2016/01/20/intel-creates-levis-store-on-the-floor-at-nrf/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"much like the Levis-Intel® collaboration"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"The Intel® inventory management tool is a shelf-monitoring and restocking product which uses a heterogeneous IoT sensor structure, including the innovative Intel® Quark™-based Smart Antenna. It provides product location and movement analytics, allowing for the improvement of inventory accuracy and it supports omnichannel purchases online or picks up in-store transactions. This connected inventory management is one of the major emerging technology trends that is helping to reshape brick-and-mortar retail stores."}]},{"type":"paragraph","children":[{"type":"span","value":"Take it another step further by easily integrating "},{"url":"/products/sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"SMS messaging"}]},{"type":"span","value":" into the system and it’ll be able to fire off SMS messages when inventory is running low and shelves need to be restocked."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Fantastic news for fashion"}]},{"type":"paragraph","children":[{"type":"span","value":"Online shopping in the fashion sector has continued to increase in surprising numbers, especially when we consider the fact that you usually need to try clothes on before making a purchase (and that’s including those ‘must-have’ in-store impulse purchases made just after pay-day)."}]},{"type":"paragraph","children":[{"type":"span","value":"Because of this, solutions to problems such as making the products online more appealing and decreasing the number of returns, have been created with most of them being customer-centric. There are Big Data companies such as "},{"url":"https://www.fitizzy.com/en/homepage/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Fitizzy"}]},{"type":"span","value":" and "},{"url":"https://www.easysize.me/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Easysize"}]},{"type":"span","value":" that have created artificial reality sizing platforms that allow customers to ‘try on’ clothes before they purchase them. These platforms are "},{"url":"/articles/technology/retailers-tech-sms-customer-experience/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"transforming the world of online fashion shopping"}]},{"type":"span","value":" and improving the reputation of fashion stores among those who have had problems before."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Personalized recommendations in brick-and-mortar stores"}]},{"type":"paragraph","children":[{"type":"span","value":"Clicking on an item on a website and seeing a recommendation for a similar or complementary product is common practice in ecommerce, but what if this could be translated into brick-and-mortar stores?"}]},{"type":"paragraph","children":[{"type":"span","value":"Customers would not have to rely on the (sometimes misguided) recommendations of the staff but could have personalized recommendations shown to them based on data and AI. One example is the "},{"url":"https://news.microsoft.com/europe/features/supermarket-of-the-future/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Coop Supermarket of the Future in Italy"}]},{"type":"span","value":", where customers pick up a product and a motion sensor recognizes it, then shows the customer all the information about the product on an interactive screen, along with other product recommendations. This type of connected technology can be used to create a more customer-centric, tailored shopping experience."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"IoT for retail customer experience"}]},{"type":"paragraph","children":[{"type":"span","value":"The IoT is one of the fastest-rising emerging technology trends and is being used to create a better retail customer experience. This can be done by using strategically placed sensors to gather data on customers, then using this data to offer personalized specials at the point of sale."}]},{"type":"paragraph","children":[{"type":"span","value":"Let’s say you put a pair of shoes into your cart that caught your eye through your favorite retailer’s website. A week later, you head into their physical store and the shoes just "},{"type":"span","marks":["emphasis"],"value":"happen "},{"type":"span","value":"to be in stock. The retailer then sends an SMS telling you that you can try the shoes on there and offers you a ten-percent-off coupon if you buy them that day. If you decide to buy them, the retailer can offer you an "},{"url":"https://www.androidauthority.com/what-is-nfc-270730/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"NFC (Near Field Communication) enabled mobile payment"}]},{"type":"span","value":", allowing you to walk past the NCF machine on your way out and pay instantly. Carrie Bradshaw would be in shoe-heaven, and so will all customers who are looking for a seamless experience."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Self-checkout solutions"}]},{"type":"paragraph","children":[{"type":"span","value":"Online checkout process automation has made the procedure quick and painless. But, with brick-and-mortar stores, customers have to stand in queues for long periods, waiting for their turn. With the fast-paced nature of today’s world, consumers are expecting more and more from brick-and-mortar retail stores, which means that they want quicker checkout times in-store."}]},{"type":"paragraph","children":[{"type":"span","value":"This is changing with emerging technology trends such as self-checkout solutions, like the Rebecca Minkoff QueueHop collaboration. The technology allows customers to have full control over their shopping experience and has made measures to counter theft by re-engineering the security tag to unlock only once a payment has been made via a shopper's phone or a QueueHop self-checkout kiosk. By allowing customers the opportunity to check-out by themselves, stores will be creating a seamless, customer-centric shopping experience."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"The beginning of an exciting journey"}]},{"type":"paragraph","children":[{"type":"span","value":"Emerging technology trends are continuing to pop up regularly, from connected inventory management to ensure that there’s always a stock of items in-store, to artificial reality sizing platforms for the perfect fit of a new outfit."}]},{"type":"paragraph","children":[{"type":"span","value":"Personalized recommendations will also help to enhance the customer experience, as will process automation platforms like self-checkout tills combined with machine learning. Combining IoT with brick-and-mortar stores will provide shoppers with an exciting new experience and an easier way to pay which will only enhance customer loyalty. We can already see emerging technology trends making their way into the fashion industry, "},{"url":"/articles/digital-marketing/sms-campaign-sales-fashion-industry/","type":"link","children":[{"type":"span","value":"as you’ll find out in our thought piece on SMS campaigns and fashion retail"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Long Live Conversational Banking","description":"Long Live Conversational Banking - Consumer banking behaviors have changed. From the first SMS’to the introduction of mobile banking via web applications.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633244009-cms-4-768x299-1.jpg?auto=format","id":"DatoCmsAsset-26028634"}},"internalName":"Long Live Conversational Banking","category":{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960545","name":"WhatsApp","slug":"whatsapp"},{"id":"DatoCmsTaxonomyCategory-142960556","name":"Chat Banking","slug":"chat-banking"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960533","name":"Mobile Payments","slug":"mobile-payments"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633244036-cms-4-768x299-1.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633244036-cms-4-768x299-1.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633244036-cms-4-768x299-1.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633244036-cms-4-768x299-1.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoOCAgLDQ4NDhgQDQ0NDhINFhEYFxYZGBYVFhUaHysjGh0oHRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgsOHA0OHC8cFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgADBP/EAB0QAAEEAgMAAAAAAAAAAAAAAAEAAgMxBBMSITL/xAAWAQEBAQAAAAAAAAAAAAAAAAADAQD/xAAYEQADAQEAAAAAAAAAAAAAAAAAAQIDEv/aAAwDAQACEQMRAD8AXpnQNZ6Cqx5oC7pyF5ZOuys2ITssrXnIcUx0gmia21EJhJ4Woqs5E6Z//9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633244036-cms-4-768x299-1.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoOCAgLDQ4NDhgQDQ0NDhINFhEYFxYZGBYVFhUaHysjGh0oHRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgsOHA0OHC8cFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgADBP/EAB0QAAEEAgMAAAAAAAAAAAAAAAEAAgMxBBMSITL/xAAWAQEBAQAAAAAAAAAAAAAAAAADAQD/xAAYEQADAQEAAAAAAAAAAAAAAAAAAQIDEv/aAAwDAQACEQMRAD8AXpnQNZ6Cqx5oC7pyF5ZOuys2ITssrXnIcUx0gmia21EJhJ4Woqs5E6Z//9k="}},"id":"DatoCmsTemplateArticle-61932010","title":"Long Live Conversational Banking","slug":"long-live-conversational-banking","meta":{"updatedAt":"2022-11-11T14:56:24.017+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Conversational banking"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The Evolution of Banking in Nigeria, Africa and Internationally. "}]},{"type":"paragraph","children":[{"type":"span","value":"Over the last 20 years, Consumer banking behaviors have dramatically changed. From the first SMS’s being exchanged in 1999, to the introduction of mobile banking via web applications and of course, the launch of the first US mobile banking application by Wachovia (now Wells Fargo) and the current buzz around Chat banking via WhatsApp, Facebook Messenger and other communications platforms. We have, in fact, evolved from SMS to application development and back to messaging applications. Messaging was and will remain highly influential in the financial market, for at least the next 10 years."}]},{"type":"paragraph","children":[{"type":"span","value":"In today’s market, consumer behaviors have, yet again, changed…"}]},{"type":"paragraph","children":[{"type":"span","value":"People don’t pick up the phone and call each other anymore unless it’s to talk to “Mom”. People don’t leave or listen to voicemails unless it’s the debt collector. People are so inundated with emails, that the thought of another is either daunting or irrelevant to them. 20 years ago, all the above was being adopted and used widely with great success... not so much anymore."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Mobile Banking"}]},{"type":"paragraph","children":[{"type":"span","value":"Traditionally, banks often rushed into prolonged, expensive and inefficient professional service contracts with application developers. They often lacked a robust understanding of what, for a little while, was a very mysterious and seemingly complex developmental industry. They did not seem to fully understand or envision the impact, business models or the simplicity of mobile application development, and this translated to an abundance of issues when launching into market, and customer’s user experience."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Those were the days when mobile banking companies extracted hundreds of millions of dollars from investors and clients."},{"type":"span","value":" They managed to carve out a niche domain of mobile devices and device application development, which the incumbent core banking and internet banking providers didn’t quite understand or deliver."}]},{"type":"paragraph","children":[{"type":"span","value":"Among many other mobile banking companies, one mobile banking company, quickly identified that mobile banking was simple in concept and that “surely the clients would soon identify this”. Correctly enough, they did, but it was soon realized that this was an unsustainable business model due to a variety of consumer factors that were overlooked or perhaps disregarded."}]},{"type":"paragraph","children":[{"type":"span","value":"In fact, they managed to turn mobile web application development into an \"art\" and were able to onboard 40 to 60 banks per month, that’s all by stretches of imagination, which is a staggering feat. They offered this at the whopping price of a few thousand dollars per bank."}]},{"type":"paragraph","children":[{"type":"span","value":"Since then, the bar has shifted significantly and proximity payments using near-field communication (NFC), QR codes or other forms of mobile payments have become table stakes for banks. What used to be plastic is now digital and consumers can indulge in a buffet spread of products and services on demand and instantaneously, with safe and secure payment options."}]},{"type":"paragraph","children":[{"type":"span","value":"The western banking world, busy with its’ profitable home markets, growth and local innovation, barely gave a serious consideration to, for example, M-Pesa and other mobile money and mobile banking innovations in emerging markets. While these efforts remain interesting, the narrative has now shifted from how to build and launch mobile payments platforms to AI (Artificial Intelligence), Natural Language Processing (NLP), Machine Learning and Conversational Banking!"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Conversational Banking"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Contextual commerce and conversational banking will be the next buzzwords to flood the market."}]},{"type":"paragraph","children":[{"type":"span","value":"I have dedicated large parts of my career to helping banks and wireless operators develop consumer applications, primarily in the space of banking and payments. I have also supported partners with analytics, to optimize and identify areas for improvement. I have worked with incredible teams who have made it a non-event to develop platforms which can do the work for our partners or allow them to manage their users’ experiences, in the same easy to do manner that consumers in the US can receive a credit card on their phone, all by the click of a button. My colleagues have battled relentlessly with internal stakeholders, vendors, and clients in the belief that it shouldn’t be that difficult or expensive to reach the customer base with meaningful, innovative and rich services. Most often, we have been told that, \"It's just not possible\", and more often than not, these sentiments have been proven wrong."}]},{"type":"paragraph","children":[{"type":"span","value":"– Status quo is not an option in 2018 and beyond."}]},{"type":"paragraph","children":[{"type":"span","value":"So, what does retail banking innovation mean today and what activities do consumers engage in?"}]},{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"They chat…"}]},{"type":"paragraph","children":[{"type":"span","value":"In fact, "},{"type":"span","marks":["strong"],"value":"64%"},{"type":"span","value":" of consumers will send a message rather than typing an email or making a phone call. That is by all accounts an overwhelming insight. On average, 65 billion WhatsApp messages are sent every single day."}]},{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"They purchase…"}]},{"type":"paragraph","children":[{"type":"span","value":"Global mobile retail revenue is currently over $650 billion for 2018. It has now become a human reflex to perform transactions and make purchases instantaneously via our mobile devices."}]},{"type":"paragraph","children":[{"type":"span","value":"I believe that conversational banking technologies peppered with AI, NLP and machine learning will become the third distribution arm of banks around the world, together with mobile banking and branch network."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Let’s envision a scenario. Imagine a bank customer texting their preferred bank’s banking profile on their chat platform e.g.: WhatsApp, Facebook Messenger; “Hi bank, what's my balance?” … and the customer immediately receives a personalized response delivering their balance.  "},{"type":"span","value":"Or imagine if a customer could text, “I need a new credit card”, and immediately a quote and subsequent adjudication is initiated on their behalf and submitted to them. In first world markets, a credit card could and should, be applied for, adjudicated and provisioned to Apple, Samsung, Google or another \"pay\" solution in the blink of an eye and without having to speak to a single person. "},{"type":"span","marks":["strong"],"value":"This is the near future we foresee, and we at Clickatell have just enabled ABSA Bank in South Africa (formerly part of Barclay’s Group), to be the World’s first Bank available on WhatsApp, with GT Bank, UBA and First bank in Nigeria following thereafter."}]},{"type":"paragraph","children":[{"type":"span","value":"We believe that the convenience, and personalization that conversational banking (Chat Banking) provides, will create immense uptake from consumers globally and rapidly amplify revenue for banks while simultaneously creating an impeccable long-term customer experience."}]},{"type":"paragraph","children":[{"type":"span","value":"Due to these changes, democratization and progress, no doubt that banks will soon, if they haven’t already, start decelerating their investment in product road-mapping and technology capital expenditure on mobile banking, and begin spending billions of dollars on AI, NLP and machine learning."}]},{"type":"paragraph","children":[{"type":"span","value":"Imagine the complexities and difficulties experienced in the journey of building a conversational banking application. I become exhausted just thinking about it."}]},{"type":"paragraph","children":[{"type":"span","value":"The reality is that conversational banking has been taking place in Africa for the past 10 years with exceptional success. Tens of millions of users engage in conversational banking each day throughout Africa."}]},{"type":"paragraph","children":[{"type":"span","value":"I know, Africa isn’t New York, in the sense that there is a lot less red tape, but people across the African continent have managed to figure it out, safely, securely, and with great success."}]},{"type":"paragraph","children":[{"type":"span","value":"They use a little-known application that is embedded in every available mobile device called USSD. Essentially it is a session-based form of SMS with a dramatically improved user experience. That’s only part of the excitement though, because of a lack of high-end smartphone penetration and the affordable data packages to go with them, enterprises started using this technology and that inadvertently proved to be an exceptionally good decision tactically. Strategically, the real advantage is that banks have already set up the infrastructure to support the messaging apps which are rapidly absorbing loyal consumers."}]},{"type":"paragraph","children":[{"type":"span","value":"We are now seeing a massive wave of new and existing clients and partners contacting us for help on how to scale and how to get adoption for a broader palette of channels that their client base engages with. Brands like WhatsApp, Facebook Messenger, Viber, WeChat and Line are being activated in real time to millions of consumers."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Today Clickatell Transact, develops and operates cutting edge Conversational Banking services for some of the largest and most successful banks in Africa."}]},{"type":"paragraph","children":[{"type":"span","value":"These are certainly some of the most innovative banks in the world and their millions of active users are supporting them on next generation platforms."}]},{"type":"paragraph","children":[{"type":"span","value":"We create efficient solutions based on an in-depth understanding of businesses, and their unique customers:"}]},{"type":"paragraph","children":[{"type":"span","value":"Our .Core product enables integration to a vast bouquet of digital products from airtime to bill payments on any of your electronic platforms and facilitates payments."}]},{"type":"paragraph","children":[{"type":"span","value":"Our .Control product enables you to manage your customer’s user experience (menu’s) and control your workflows within minutes, this removes the need for developers and other resources and brings the turnaround time down from weeks to minutes."}]},{"type":"paragraph","children":[{"type":"span","value":"These solutions combined, allow organizations the ability to be extremely agile in volatile markets and offer their clients exactly what they want, when they want it, and create greater financial inclusion, which is any businesses dream. With this innovation, any business can now vend digital products across multiple channels, accept payments via direct debit, change and edit menus internally within minutes, add new products and offerings that immediately add value to their consumers and deliver an exceptional customer experience for all transacting clients. That, coupled with the amplified revenue streams, lowered resource costs and dedicated support from technical to marketing, makes Clickatell Transact much more than a provider, it makes us partners to our clients!"}]},{"type":"paragraph","children":[{"type":"span","value":"The next steps hold even greater things for conversational banking, which we will always strive to be at the forefront of, in Africa and the World. With WhatsApp Banking already receiving immense uptake from consumers, we are already preparing the next phases and unique personalization and engagement… which are absolutely revolutionary. Soon we will all have our own “personal bankers” on our preferred messaging platforms who know us and understand our purchasing behavior and make life especially simple with effortless transactions and payments. We are already on the journey, leading the World with banks in Africa, and cannot wait for the upcoming phases!"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What next?"}]},{"type":"paragraph","children":[{"type":"span","value":"The key for banks during this next phase of banking innovation, is to not fall into the trap of sales decks and vaporware presentations which promise conversational banking for just “$1 million”. The reality is that setting up these services is exceptionally simple and cost-effective, and the right platforms offer plenty of opportunity for growth and innovation far into the future."}]},{"type":"paragraph","children":[{"type":"span","value":"The next wave will be to support the customers with the voice-based interfaces developed by Amazon, Google, and Apple. This will be another beast for banks, but some have already started, and the services will inevitably evolve and become relevant over time. The question remains, is it the right horse to put your money on, with access to limited capital expenditure, to invest in today?"}]},{"type":"heading","level":4,"children":[{"url":"https://www.linkedin.com/in/jeppedorff/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Jeppe Dorff, Managing Director"}]},{"type":"span","marks":["strong","emphasis"],"value":", "},{"url":"/products/transact/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Clickatell Transact"}]}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"A2P SMS marketing is expected to grow – and considerably so","description":"A2P or application-to-person SMS marketing is one of the fastest growing service markets in the industry. Click here to find out why.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633244192-shutterstock318676232-768x299.jpg?auto=format","id":"DatoCmsAsset-26028636"}},"internalName":"A2P SMS marketing is expected to grow – and considerably so","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960533","name":"Mobile Payments","slug":"mobile-payments"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633244208-shutterstock318676232-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633244208-shutterstock318676232-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633244208-shutterstock318676232-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633244208-shutterstock318676232-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSCAgNFg0NDhANDg0NDhYODg0MFxMZGBYTFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgYOHBAQHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUC/8QAHRAAAgICAwEAAAAAAAAAAAAAAAECBAUxITNBA//EABcBAAMBAAAAAAAAAAAAAAAAAAEDBAD/xAAXEQADAQAAAAAAAAAAAAAAAAAAASEC/9oADAMBAAIRAxEAPwDStSb4GoWpqGif8Nj66zPNAnCZkbT9AVyoFCUEadP/2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633244208-shutterstock318676232-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSCAgNFg0NDhANDg0NDhYODg0MFxMZGBYTFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgYOHBAQHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUC/8QAHRAAAgICAwEAAAAAAAAAAAAAAAECBAUxITNBA//EABcBAAMBAAAAAAAAAAAAAAAAAAEDBAD/xAAXEQADAQAAAAAAAAAAAAAAAAAAASEC/9oADAMBAAIRAxEAPwDStSb4GoWpqGif8Nj66zPNAnCZkbT9AVyoFCUEadP/2Q=="}},"id":"DatoCmsTemplateArticle-61932116","title":"A2P SMS marketing is expected to grow – and considerably so","slug":"a2p-sms-marketing-expected-grow","meta":{"updatedAt":"2022-11-15T08:25:01.124+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"A2P marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"Application-to-person (A2P) SMS marketing is the process of sending a text message from an application to a subscribed user via an SMS sending service. The SMS sent from the application can be opened on "},{"url":"https://searchmobilecomputing.techtarget.com/definition/GSM","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"any mobile phone that is GSM (global system for mobile)"}]},{"type":"span","value":", which includes the most basic feature phone, such as the famously unbreakable Nokia 3310."}]},{"type":"paragraph","children":[{"type":"span","value":"The growth rate is driven by elements such as increased numbers in mobile subscribers across the world, particularly in developing countries such as India and China, and increased use of the messaging service in customer-facing industries."}]},{"type":"paragraph","children":[{"type":"span","value":"A large number of these senders and receivers rely on A2P SMS messaging for "},{"url":"https://www.futuremarketinsights.com/reports/enterprise-application-to-person-sms-market","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"activities such as mobile payments, banking, and marketing"}]},{"type":"span","value":". Another contribution to the growth of the A2P SMS market is the fact that more and more Banking, Financial Services, and Insurance (BFSI) companies are adopting transactional A2P SMS messages by sending a one time pin (OTP) after a banking transaction or password change notification."}]},{"type":"paragraph","children":[{"type":"span","value":"A2P SMS is expected to grow in popularity, which is exciting news for businesses looking for a highly effective way to reach their customers."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Why is the A2P SMS market growing?"}]},{"type":"heading","level":4,"children":[{"type":"span","value":"The Internet of Things (IoT) is growing rapidly"}]},{"type":"paragraph","children":[{"type":"span","value":"A2P SMS is a part of the IoT, which is growing rapidly. There are already over 400 million users of IoT devices in the world, a number which is set to increase dramatically in the next few years.\n\nA2P SMS marketing is already being used to connect customers with real-time data from online applications and devices. Because of the growth of IoT devices, people now expect this sort of interaction with companies that are driving the increased use of A2P SMS marketing. SMS using the IoT can now connect employees and consumers with real-time data from online applications and devices. "},{"url":"https://www.surveymonkey.com/mp/customer-journey/","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"This can help to improve the customer journey"}]},{"type":"span","value":"."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Increased use in BFSI companies"}]},{"type":"paragraph","children":[{"type":"span","value":"Some of the major uses of A2P SMS marketing include banking, financial services, and insurance companies. It is highly effective as it allows these companies to send out "},{"url":"https://www.dignited.com/31419/one-time-password/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"notification SMSes, verification SMSes, and one-time pins (OTPs)"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"The growth of A2P SMS in the BFSI industry can be attributed to the demand from consumers for increased connectivity from banks and financial institutions. A2P SMS is also used in mobile payments and mobile banking, which has contributed to the growth of this technology. Banks can use it to reach out to consumers in a way that is not intrusive and that can be immediately actioned."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Developing countries are catching up"}]},{"type":"paragraph","children":[{"type":"span","value":"Countries such as China and India have some of the largest growing numbers of mobile users in the world. And this has seen the numbers of A2P SMS marketing rise significantly. Many of these users are relying on A2P SMS for mobile banking and payments as well as marketing activities."}]},{"type":"paragraph","children":[{"type":"span","value":"The rapid growth of technology and innovations in these developing countries is also expected to have an impact on the A2P SMS industry. These developing countries have helped to increase the growth of this technology, "},{"url":"/articles/digital-marketing/infographic-a2p-sms-internet-things/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"increasing the numbers from 400 million in 2016 to almost 1.5 billion in 2022"}]},{"type":"span","value":". These emerging markets are demanding more connectivity, and developers and providers have had to deliver."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"The benefits of A2P SMS marketing"}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Personalized messages"}]},{"type":"paragraph","children":[{"type":"span","value":"By using A2P messaging efficiently, businesses can tailor their SMS messages to suit the needs and touchpoints of the customer journey. Personalized messages from businesses show consumers that the business cares and is paying attention to their needs, which will encourage loyalty from your customers. "},{"url":"/articles/customer-relationship-management/3-precise-ways-to-send-sms-alerts-to-your-customers-smsalerts/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"A2P SMS can be an effective marketing tool"}]},{"type":"span","value":", especially when the messages are deployed during key touchpoints in the customer journey."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"The simplest way to send notifications"}]},{"type":"paragraph","children":[{"type":"span","value":"A2P SMS is one of the simplest and most effective ways to send notifications in an omnichannel world. A customer can order something at the point-of-sale (POS) and register with a cell phone number. They will then receive a message informing them that their item is ready for delivery. It’s a straightforward process with zero hassle involved, which will improve the customer journey and streamline the shopping experience tenfold."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Fast, safe, and reliable"}]},{"type":"paragraph","children":[{"type":"span","value":"Top-end A2P messaging services like "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":" can handle time- and business-sensitive messages with ease, using established direct connections to mobile network operators. The fast delivery is one of the major benefits of A2P SMS marketing as it enables you to reach your audience at just the right moment without bothering them at awkward times of the day. SMS messages are also more likely to be delivered as they do not rely on data for sending and receiving."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Short, sweet, and effective"}]},{"type":"paragraph","children":[{"type":"span","value":"With the increasing use of A2P SMS marketing in the financial industry and with developing countries catching up to the latest trends, the market is growing significantly. It’s a wise choice for businesses as it allows you to personalize your messages and is the simplest way to send notifications."}]},{"type":"paragraph","children":[{"type":"span","value":"Consumers are also moving toward SMS communication more and more, leaving voice communication between consumers and businesses behind. The Internet of Things (IoT) is also getting involved, which is an exciting step, so "},{"url":"/articles/digital-marketing/infographic-a2p-sms-internet-things/","type":"link","children":[{"type":"span","value":"take a look at our infographic on how it ties into SMS marketing"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"Artificial intelligence must be used to its full potential to benefit all people","description":"How can AI be used to its full potential? Clickatell discusses how AI can either help us to solve global problems or it can stay as a business tool.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633244524-75665883large-hr-ai-smaller-768x299-1.jpg?auto=format","id":"DatoCmsAsset-26028638"}},"internalName":"Artificial intelligence must be used to its full potential to benefit all people","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633244568-75665883large-hr-ai-smaller-768x299-1.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633244568-75665883large-hr-ai-smaller-768x299-1.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633244568-75665883large-hr-ai-smaller-768x299-1.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633244568-75665883large-hr-ai-smaller-768x299-1.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIDwgLFRUXDhgQDg0NDh0OFhEYFxUiGBYVFhUmKSslJh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHA0PHDseFh07Ly8vLy87Ly8vLy8vLy8vLy8vLy87Ly8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAQF/8QAIBAAAAUDBQAAAAAAAAAAAAAAAAECBTIEEpEDBhMhMf/EABUBAQEAAAAAAAAAAAAAAAAAAAME/8QAGREAAwADAAAAAAAAAAAAAAAAAAERAgMT/9oADAMBAAIRAxEAPwBG9vFIvSmQzG1yo7pkCbspXFI8ii1KVfI8hFiD2dF26X+mp9CZCADvAzsT2fogN4qla3OH/9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633244568-75665883large-hr-ai-smaller-768x299-1.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIDwgLFRUXDhgQDg0NDh0OFhEYFxUiGBYVFhUmKSslJh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHA0PHDseFh07Ly8vLy87Ly8vLy8vLy8vLy8vLy87Ly8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAQF/8QAIBAAAAUDBQAAAAAAAAAAAAAAAAECBTIEEpEDBhMhMf/EABUBAQEAAAAAAAAAAAAAAAAAAAME/8QAGREAAwADAAAAAAAAAAAAAAAAAAERAgMT/9oADAMBAAIRAxEAPwBG9vFIvSmQzG1yo7pkCbspXFI8ii1KVfI8hFiD2dF26X+mp9CZCADvAzsT2fogN4qla3OH/9k="}},"id":"DatoCmsTemplateArticle-61932119","title":"Artificial intelligence must be used to its full potential to benefit all people","slug":"artificial-intelligence-full-potential-benefit","meta":{"updatedAt":"2022-10-26T23:11:37.480+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"How can AI be used to its full potential?"}]},{"type":"paragraph","children":[{"type":"span","value":"At this point in time, we’re in a defining moment for artificial intelligence (AI). It can either help us to solve global problems or it can stay as a business tool. More and more people are embracing the advances in artificial intelligence to address issues such as autism in the healthcare industry, and financial advisory services in the financial industry to mention but a few."}]},{"type":"paragraph","children":[{"type":"span","value":"However, we are only at the tip of the iceberg when it comes to the potential of artificial intelligence, as it needs to be used to its full potential to truly benefit all people. Below are just some of the ways AI can be used to its full potential, and why it should continue to be developed."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"AI can be used to amplify rather than replace"}]},{"type":"paragraph","children":[{"type":"span","value":"Robots are already performing jobs such as driving trucks and "},{"url":"https://www.fastcompany.com/40540201/meet-flippy-your-burger-flipping-robot-helper","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"making fast-food"}]},{"type":"span","value":", while some are even beating world chess champions. As automation and other advances in artificial intelligence become more powerful, some jobs may even become obsolete, but the greatest impact of AI will be seen when it is "},{"type":"span","marks":["emphasis"],"value":"paired "},{"type":"span","value":"with human capabilities, rather than replacing them."}]},{"type":"paragraph","children":[{"type":"span","value":"This is because "},{"url":"/articles/technology/chatbots-humans-better-together/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"human intelligence and artificial intelligence work better together"}]},{"type":"span","value":", rather than in competition. While AI can perform some tasks better than humans, it lacks the common sense and intuition of a human mind. The ability of AI to input, associate, and recall information exceeds that of humans, but a person’s ability to use this information to reason, evaluate and strategize surpasses that of many advances in artificial intelligence, showing that human intuition is still what is lacking in machine automation. These two powers need to be combined to make for a potent force, rather than being pitted against each other."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/3-unexpected-ways-ai-can-benefit-us/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"3 Unexpected ways AI can benefit us"}]}]},{"type":"heading","level":3,"children":[{"type":"span","value":"It can be used as an assistant"}]},{"type":"paragraph","children":[{"type":"span","value":"AI can be used as more than just a way to gather consumer data for marketers, it can be used as a virtual assistant in many industries, "},{"url":"http://medicalfuturist.com/chatbots-health-assistants/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"most importantly in the medical and research fields"}]},{"type":"span","value":", but also fields such as digital marketing and graphic design."}]},{"type":"paragraph","children":[{"type":"span","value":"If you use the capability of artificial intelligence to read and retain data, you could use it to read through hundreds or even thousands of research papers automatically and then organize the knowledge. AI can be used in a highly intelligent assistive role in the research field when human intuition is combined with machine learning. It can also be used for daily life and difficult decisions. For example, if you want to send your children to the best school in your area, you can ask for help from various AI programs such as Amazon’s Alexa or Google Assistant. AI does not have to remain a business tool, it can be used to help humans in a diverse range of ways, from helping doctors make more accurate diagnoses to helping us make big life decisions."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Make AI accessible and explainable"}]},{"type":"paragraph","children":[{"url":"https://www.forbes.com/sites/robertadams/2017/01/10/10-powerful-examples-of-artificial-intelligence-in-use-today/#4e438524420d","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"It’s no secret that artificial intelligence is transforming life at record speeds"}]},{"type":"span","value":". People are starting to embrace this phenomenon daily, but for AI to be used to its full potential and become beneficial to everyone, it needs to be accessible and explainable to the layperson."}]},{"type":"paragraph","children":[{"type":"span","value":"This is a major challenge in the field. With new and complex ‘deep learning’ advances in artificial intelligence (which simulate the neural networks of the human brain), even the designers are battling to explain how they arrived at their decisions. It can become a difficult situation when AI is being used to make life-changing decisions, such as criminal sentencing, creditworthiness, hiring and firing, and autonomous transport. For AI to continue to be developed and trusted by everyone, designers will need to explain it to the general public, which can also help consumers to use it themselves in everyday life."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Use AI to solve humanity’s problems"}]},{"type":"paragraph","children":[{"type":"span","value":"As a business model, AI is highly successful, but this is a restrictive and limiting use of powerful technology. To benefit everyone, and to use it to its fullest potential, "},{"url":"https://www.weforum.org/agenda/2017/02/5-global-problems-that-ai-could-help-us-solve/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"AI should be used to solve humanity’s problems"}]},{"type":"span","value":" rather than simply being used as a marketing and business tool."}]},{"type":"paragraph","children":[{"type":"span","value":"AI’s most impressive feature is the ability to process variables that are too numerous for the human brain to fathom, and using these to identify patterns in the data. This skill can be used to solve critical world issues, such as predicting disease outbreaks before they happen, modeling and preventing world conflict, and using natural language processing (NLP) to combat depression and anxiety. If we focus on using artificial intelligence for more than just business tools, we might just get one step closer to solving important world issues."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Why should artificial intelligence continue to be developed?"}]},{"type":"heading","level":4,"children":[{"type":"span","value":"It can create new jobs"}]},{"type":"paragraph","children":[{"type":"span","value":"Although AI will eliminate some jobs, for the most part, it will create new jobs. These jobs will include researchers who sift through data to collect the necessary information for projects and information security professionals whose role it is to ensure that data is collected safely and kept securely."}]},{"type":"paragraph","children":[{"type":"span","value":"While the jobs in industries such as agriculture will remain the same, jobs in industries such as information technology, the financial industry and even marketing will change to suit this trend. In the IT sector alone, some jobs didn't exist 20 years ago, which shows that when AI is used to its fullest ability it can even affect the economy. Developing artificial intelligence brings with it new opportunities for employment and unique roles in a variety of industries."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"New capabilities for real-world problems"}]},{"type":"paragraph","children":[{"type":"span","value":"AI can be used to solve real-world problems and not only as a business tool. The potential to combine human-like qualities with the power of computers is the most exciting aspect of AI. It can be used for bettering the future of research and discovery."}]},{"type":"paragraph","children":[{"type":"span","value":"This means that scientists can become familiar with a disease in a matter of minutes, and researchers can reach conclusions in a matter of hours rather than days. This speed allows research to continue without interruptions, creating solutions for real-world problems, where previously they might have been tied down with lengthy data capturing processes."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"It can eliminate human error"}]},{"type":"paragraph","children":[{"type":"span","value":"In industries that deal with consumer data, there’s massive room for human error, such as recording the incorrect banking details, and while many of us prefer the personal touch when it comes to financial or retail institutions, the truth is that the human brain can easily make errors with information, and with terrible consequences."}]},{"type":"paragraph","children":[{"type":"span","value":"In the fintech industry, human error can have massive implications, which is why using AI in this and similar industries is so important. Eliminating human error transfers to other industries too, such as healthcare and insurance companies. This is especially useful for the very real issue of identity theft and misuse of information. Being able to record data and information correctly can help to improve many industries, such as healthcare, which means that the lives of consumers will also become easier and more efficient."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"How do we respond?"}]},{"type":"paragraph","children":[{"type":"span","value":"Artificial intelligence is no longer a far-off idea from an old science-fiction novel, it’s a fact of life in today’s modern world. It needs to be used to its full potential to benefit all people, and we can do this by using it to amplify positions rather than replace people, using it as an effective assistant and making it accessible and explainable to the layperson."}]},{"type":"paragraph","children":[{"type":"span","value":"Transforming artificial intelligence into more than a simple business tool is one of the major advances that we can expect to see in the future. If you want to find out more about the future of artificial intelligence, analytics, and data mining, "},{"url":"/articles/technology/analytics-data-mining-ai/","type":"link","children":[{"type":"span","value":"we have some unique insights into the matter"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Unexpected ways AI can improve your customer service strategy AND the way you work","description":"You'be be surprised to hear how AI can improve your customer service strategy. including better internal training and improved customer service.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633244749-chatbotsailivechatiot6-768x299-1.jpg?auto=format","id":"DatoCmsAsset-26028640"}},"internalName":"Unexpected ways AI can improve your customer service strategy AND the way you work","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633244765-chatbotsailivechatiot6-768x299-1.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633244765-chatbotsailivechatiot6-768x299-1.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633244765-chatbotsailivechatiot6-768x299-1.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633244765-chatbotsailivechatiot6-768x299-1.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhILCAgLDwoSDhgHDg0NDh0ODQoNFxYZGBYTFiEaMysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFRAQHDsdFhwvLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgMEBf/EACAQAAEDAwUBAAAAAAAAAAAAAAIAAQQTMpEDBSExUhL/xAAWAQEBAQAAAAAAAAAAAAAAAAACAQD/xAAYEQADAQEAAAAAAAAAAAAAAAAAARJREf/aAAwDAQACEQMRAD8Af6kA+jZTVoYad7JHjEXp8q3qEVO58pWycem1uM6EI8myEi7uZfNz5QlbNL0//9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633244765-chatbotsailivechatiot6-768x299-1.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhILCAgLDwoSDhgHDg0NDh0ODQoNFxYZGBYTFiEaMysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFRAQHDsdFhwvLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgMEBf/EACAQAAEDAwUBAAAAAAAAAAAAAAIAAQQTMpEDBSExUhL/xAAWAQEBAQAAAAAAAAAAAAAAAAACAQD/xAAYEQADAQEAAAAAAAAAAAAAAAAAARJREf/aAAwDAQACEQMRAD8Af6kA+jZTVoYad7JHjEXp8q3qEVO58pWycem1uM6EI8myEi7uZfNz5QlbNL0//9k="}},"id":"DatoCmsTemplateArticle-61951149","title":"Unexpected ways AI can improve your customer service strategy AND the way you work","slug":"ai-customer-service-strategy","meta":{"updatedAt":"2022-11-15T13:38:42.580+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"How AI can improve customer service strategy and workflow"}]},{"type":"paragraph","children":[{"type":"span","value":"Gone are the days where being served by a robot only happened in the movies. From flipping burger patties to assisting with ecommerce packing orders and streamlining talent management in large organizations, artificial intelligence (AI) has already transformed the way many industries operate and are now a vital part of your customer service strategy."}]},{"type":"paragraph","children":[{"type":"span","value":"Until now, most AI technologies have only taken on automated commands, but the more information humans feed their virtual assistants, the better they’ll be able to communicate with people, in any language. Even in fields such as "},{"url":"/articles/technology/chatbots-legal-industry/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"law"}]},{"type":"span","value":" and "},{"url":"/articles/technology/chatbots-ecommerce-banking/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"finance"}]},{"type":"span","value":". Despite the unnecessary fear of robots taking over people's jobs and the world coming to an end, business owners can take advantage of this technology and educate their employees and customers on the importance of these tools for improved productivity."}]},{"type":"paragraph","children":[{"type":"span","value":"If you want to keep up with future trends and keep your customers happy, you’ll need to leverage these opportunities to improve your customer service strategy and help your employees work smarter."}]},{"type":"paragraph","children":[{"type":"span","value":"Here are a few unexpected ways in which AI can help your customer service strategy and, ultimately, your bottom line:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Adding voice communications to the mix"}]},{"type":"paragraph","children":[{"type":"span","value":"Voice AI is a newly established service that businesses can use internally to communicate with their employees as well as externally to communicate with their customers. Companies which have regular conference calls will be able to utilize these services to provide a real-time transcription of their calls. During these calls, voice assistants will be able to make actionable notes on important points, allowing you to walk out of the meeting and immediately be able to get started on an urgent task without having to review meeting notes. This is especially beneficial for people with short attention spans who struggle to listen for long periods of time. When communicating with clients, you’ll be able to offer a more streamlined customer experience by simply programming your company’s voice AI program to respond verbally to people. Much like the many benefits that messaging chatbots provide, voice steps things up a notch for individuals who prefer not to sit and type messages. This will help to boost productivity in the office, reduce unnecessary phone costs and minimize customer and employee service stress."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Improved human resources (HR) procedures"}]},{"type":"paragraph","children":[{"type":"span","value":"HR professionals no longer have to sit and sieve through resumes and use specific keywords to flag top talent according to their requirements. Now, AI solutions can do that for you. Of course, this doesn’t give many individuals who don’t fit the criteria much chance for employers to take a leap of faith on them, but for large corporations which are looking for a specific type of skill, this is the easiest and most efficient way to find the talent you need in a matter of minutes. Immediate responses to those individuals who do not make the cut can also be automated. People no longer have to sit and wait for weeks to hear back."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Simplifying the creative process"},{"type":"span","value":"\n"}]},{"type":"paragraph","children":[{"type":"span","value":"Utilizing big data to assist in your creative process will help you to determine the type of design and visual creativity that’ll make your business money. Looking at current and past performing visuals according to data will give creatives insight into ways to provide customers with better experiences. Internally, programs for web developers and designers will become more streamlined, allowing individuals to insert their information and click a button to create something according to the commands it has been given."}]},{"type":"paragraph","children":[{"type":"span","value":"This, of course, means that over time, design will no longer be such a specialized creative field. More non-designers will also learn how to develop their creativity and social intelligence skills from programs to help add value to their careers. The more access employees have to artificially intelligent tools that can assist them, the more departments people will be able to cover in their daily tasks. But for now, AI continues to offer designers insightful data and assistance when designing according to the behavior of their customers."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Internal training becomes more efficient"}]},{"type":"paragraph","children":[{"type":"span","value":"In jobs that are more mundane, business owners can look at machine learning to help employees learn how to operate a particular machine or software more effectively. Taking the time to watch a video on how to operate a program or machine will not take away time from management for in-house training. If you take the initiative, no matter the program or purpose, to encourage employees to learn online, it’ll significantly save time in the office as well as satisfy employees’ need for constant learning."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Improved sales and customer experience"}]},{"type":"paragraph","children":[{"type":"span","value":"In ecommerce, your "},{"url":"/articles/customer-relationship-management/omnichannel-ecommerce-customer-experience/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"customer service strategy should be at the heart of your company"}]},{"type":"span","value":". Making use of AI and big data, you’ll be able to analyze the market according to pricing science and other relevant data that could make a difference in your business’ service offering. By using this essential information, you’ll be able to enhance your product offerings, increase customer loyalty, and identify new sales opportunities. If you decide to use a chatbot that works across various customer service channels, it can truly benefit your customers’ experience because customers value a quick response time and accurate pricing."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Automation is the way of the future for any customer service strategy"}]},{"type":"paragraph","children":[{"type":"span","value":"The latest digital technologies are daunting. Firstly, they’re expensive to operate and they take time to get used to but if you just start by accepting these tools for what they are and how much value they can add to your business, you’ll be able to look beyond the negative and make a change for the better. New skills will need to be learned and new processes will need to be adapted to, but jobs won’t disappear overnight. As value-adding as these tools are, they don’t have a human brain… yet. "},{"url":"https://chatbotsmagazine.com/how-to-prepare-your-team-for-the-impact-of-ai-in-the-workplace-946c35cb5b29","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"If you can prepare and educate your employees"}]},{"type":"span","value":" about the automation benefits, you’ll create a culture of productivity and efficiency."}]},{"type":"paragraph","children":[{"type":"span","value":"If you want to add value to your customers, take a look at the "},{"url":"/articles/technology/benefits-live-chat-business/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"benefits of live chat for your business"}]},{"type":"span","value":". By utilizing AI tools such as "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" to improve your customer service strategy, you’ll be able to keep your customers and employees happy, as well as reap the financial benefits for your business."}]}]}}}},{"seo":{"title":"How to integrate SMS messaging with customer experience","description":"SMS messaging is a key component in any customer journey. Click here to find out the key opportunities to use SMS messaging during touchpoints.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633245242-shutterstock282986366-768x299.jpg?auto=format","id":"DatoCmsAsset-26028647"}},"internalName":"How to integrate SMS messaging with customer experience","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633245256-shutterstock282986366-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633245256-shutterstock282986366-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633245256-shutterstock282986366-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633245256-shutterstock282986366-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoNDwgLDQoNDg0NDg0ODhINDg0NFxUcGBYTFhUaHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFhAQHDsoIig1Lzs7Ozs7Lzs7NS8vLy8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAHhAAAQMEAwAAAAAAAAAAAAAAAAECBQQGEzEDISL/xAAVAQEBAAAAAAAAAAAAAAAAAAACA//EABoRAAICAwAAAAAAAAAAAAAAAAACElEBA0H/2gAMAwEAAhEDEQA/AK6ck+NnFsyt2Va5wiuBVx7C2V7DlFoS7Hz0uq+RZjAS16+ABFaKSaz/2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633245256-shutterstock282986366-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoNDwgLDQoNDg0NDg0ODhINDg0NFxUcGBYTFhUaHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFhAQHDsoIig1Lzs7Ozs7Lzs7NS8vLy8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAHhAAAQMEAwAAAAAAAAAAAAAAAAECBQQGEzEDISL/xAAVAQEBAAAAAAAAAAAAAAAAAAACA//EABoRAAICAwAAAAAAAAAAAAAAAAACElEBA0H/2gAMAwEAAhEDEQA/AK6ck+NnFsyt2Va5wiuBVx7C2V7DlFoS7Hz0uq+RZjAS16+ABFaKSaz/2Q=="}},"id":"DatoCmsTemplateArticle-61951158","title":"How to integrate SMS messaging with customer experience","slug":"sms-messaging-customer-experience","meta":{"updatedAt":"2022-11-15T13:43:52.643+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS & customer experience"}]},{"type":"paragraph","children":[{"type":"span","value":"Customer experience is the backbone of any successful marketer today. This has come about because of the advances in technology and the influx of "},{"url":"/products/sms","type":"link","children":[{"type":"span","value":"SMS messaging"}]},{"type":"span","value":" that has raised expectations with customers."}]},{"type":"paragraph","children":[{"type":"span","value":"Customer experience will soon become the defining aspect of a brand, which means that you need to act now in order to improve the experience you’re giving your customers. Integrating SMS with customer experience is the way forward, and outlined below are just some of the ways you can do this."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Why is customer experience important?"}]},{"type":"paragraph","children":[{"url":"http://smallbusiness.chron.com/top-ten-ways-improve-customers-experience-25745.html","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Customer experience can make or break a business."}]},{"type":"span","value":" After all, your customers bring in the cash flow, so, it’s important to ensure that their experience is as positive as possible. The experience you provide your customers with is closely tied to how they perceive your brand. If done right, it will help to improve your bottom line."}]},{"type":"paragraph","children":[{"type":"span","value":"The age of ever-evolving technology has been both a massive benefit and a thorn in the side of businesses. This is because consumers can use SMS, messaging services as well as social media platforms to let the world know their opinions of brands. And they do this whether the experience is good or bad."}]},{"type":"paragraph","children":[{"type":"span","value":"The customer journey is one of the most important aspects of marketing. It includes every experience that the customer has with your brand. And with consumers demanding more communication with brands, "},{"url":"https://onereach.com/blog/45-texting-statistics-that-prove-businesses-need-to-start-taking-sms-seriously/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"it is easy to see why SMS messaging is the way to go"}]},{"type":"span","value":" to improve this journey and make it one that is enjoyable for both the consumer and your brand."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"How to integrate SMS messaging with this journey"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS messaging is used daily, by almost everyone across the world. Consumers use text messaging for a plethora of applications, from mobile banking and opting-in to subscriptions to accessing verification SMS messages for orders. This makes it a platform that is unrivaled in terms of reaching customers. Integrating this into the customer experience will help to grow your business exponentially."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Make sure it forms part of your omnichannel strategy"}]},{"type":"paragraph","children":[{"type":"span","value":"Allowing customers to interact with your brand via SMS is important, but you need to ensure that it is optimized for stellar customer service. Your employees need to know that they should treat it like a live chat, sending replies timeously, efficiently and using “human” language."}]},{"type":"paragraph","children":[{"url":"https://trendlineinteractive.com/omnichannel-marketing-101-integrating-sms-with-an-existing-email-program/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"An effective way to use SMS as part of your omnichannel strategy"}]},{"type":"span","value":" would be to update customers about their order, providing them with a link to their order on your website that coincides with the confirmation email that you sent them. From this, they should be able to access their order information and this information should be the same across all of the channels."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Use targeted SMS messaging"}]},{"type":"paragraph","children":[{"type":"span","value":"Have you ever opened an SMS only to see a generic message? Your consumers are equally as likely to ignore this type of message, so it is best to personalize all SMSes you send out. This is because you are talking to an individual, not to a crowd. And an individual will not appreciate a message meant for a group."}]},{"type":"paragraph","children":[{"url":"https://medium.com/iampop/channels-segments-and-targeted-messages-70e00143a6d9","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"You can base the messages to customers on demographic factors"}]},{"type":"span","value":", their tastes, and the way they behave online. Creating a personalized message increases the value of the message by reducing the number of irrelevant messages that consumers receive on a daily basis. If every message you send out has the same value, consumers will begin to trust your brand and will be more encouraged to continue using your products and services."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Use it instead of your call center"}]},{"type":"paragraph","children":[{"type":"span","value":"An effective SMS messaging system can eliminate the need for a call center with salespeople. You can use an SMS to provide information on the status of a customer’s order rather than have them phone in and wait for an agent to answer their query."}]},{"type":"paragraph","children":[{"url":"/articles/digital-marketing/5-reasons-sms-application/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Or you could use an interactive system"}]},{"type":"span","value":" known as two-way SMS where a customer can reply to a message with a simple “Yes” or “No” answer. This eliminates the need for a call center as your agents can look at the replies and send out the relevant responses. Not only will this improve the customer journey, but it will make dealing with queries and complaints easier and more efficient."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Opportunities to use SMS messaging during touchpoints"}]},{"type":"paragraph","children":[{"type":"span","value":"You might have a fantastic product but a single wayward touchpoint is going to leave your customers feeling disappointed after interacting with your brand. Some of the common and most useful opportunities for SMS integration into touchpoints are listed below:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"When time is of the essence: "},{"type":"span","value":"SMS messaging is highly effective for special offers, and promotions can also be useful in instances when time is of the essence. For example, a clinic or doctor can send out urgent reminders for appointments if clients are late or a salon can send out offers for specific holidays ahead of time to encourage bookings."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Reviews after a product or service: "},{"type":"span","value":"You can use SMS messaging to gain important information about clients and how they perceive your brand. One touchpoint of the customer journey that many businesses forget about is, well, the end. Sending an SMS out after a consumer has used your product or service will make them feel valued and appreciated."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Confirmation SMS messages: "},{"type":"span","value":"Customers value communication with a brand, which is why sending out confirmation SMS messages is an effective way to improve the customer experience at important touchpoints. Send out a confirmation SMS when a customer signs up to your newsletter, when they have made a payment or if they have booked an appointment with your company."}]}]}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Customer experience trumps all"}]},{"type":"paragraph","children":[{"type":"span","value":"Customer experience is vital to the success of any business, so you’ll need to ensure that you always provide an outstanding one to your customers. This can be done by integrating SMS into their journey by sending real-time confirmation messages, using it as part of the onboarding process and sending updated information to customers via text message. SMS messaging is such a successful way to interact with customers, so why not find out more about "},{"url":"/products/platform/","type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":" for your business today."}]}]}}}},{"seo":{"title":"4 quick ways B2B marketers can use the development of artificial intelligence to close more deals","description":"Clickatell looks at 4 quick ways B2B marketers can use the development of artificial intelligence to close more deals.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633245394-shutterstock390755929-768x299.jpg?auto=format","id":"DatoCmsAsset-26028659"}},"internalName":"4 quick ways B2B marketers can use the development of artificial intelligence to close more deals","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633245451-shutterstock390755929-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633245451-shutterstock390755929-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633245451-shutterstock390755929-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633245451-shutterstock390755929-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhQRCAgXDQ8XDw8QDQ0NDhINFg0YFxoaGBYfFhUaKCslGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscHRwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAECBAf/xAAcEAACAgMBAQAAAAAAAAAAAAAAAgEFAyEyMQT/xAAWAQEBAQAAAAAAAAAAAAAAAAACAwH/xAAbEQABBAMAAAAAAAAAAAAAAAAAAQIhUQMSQf/aAAwDAQACEQMRAD8A0TJZKy6kBWv2xCklnQKuOBRQdnJ0fE6Zl9EU6/kRkUWTK+z/2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633245451-shutterstock390755929-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhQRCAgXDQ8XDw8QDQ0NDhINFg0YFxoaGBYfFhUaKCslGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscHRwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAECBAf/xAAcEAACAgMBAQAAAAAAAAAAAAAAAgEFAyEyMQT/xAAWAQEBAQAAAAAAAAAAAAAAAAACAwH/xAAbEQABBAMAAAAAAAAAAAAAAAAAAQIhUQMSQf/aAAwDAQACEQMRAD8A0TJZKy6kBWv2xCklnQKuOBRQdnJ0fE6Zl9EU6/kRkUWTK+z/2Q=="}},"id":"DatoCmsTemplateArticle-61951162","title":"4 quick ways B2B marketers can use the development of artificial intelligence to close more deals","slug":"b2b-marketers-development-of-artificial-intelligence","meta":{"updatedAt":"2022-11-15T13:44:44.194+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Many forward-thinking B2B marketers have already invested in the development of artificial intelligence (AI) to help accelerate business growth and improve sales, but it’s still a fairly new playground for this community. This year, B2C environments have challenged B2B business to provide the same level of intelligence in their offerings, opening doors to blockchain, predictive analysis, lead scoring, and more."}]},{"type":"paragraph","children":[{"type":"span","value":"One of the most recent adoptions has been around predictive marketing analysis. In layman's terms, this type of data analysis allows marketers to look into a potential customer’s data and determine their future value to the company. It’s a simple, effective way to convert leads, but it requires data enrichment."}]},{"type":"paragraph","children":[{"type":"span","value":"Rich, personalized data is what B2B marketers need to be able to improve their lead generation strategy. With the "},{"url":"/articles/information-security/what-is-gdpr/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"General Data Protection Regulation (GDPR)"}]},{"type":"span","value":" having come into effect, marketers need to look beyond emailing and cold calling as their primary sales techniques and maximize the data they have, which they have received permission to use, to give their business a competitive advantage."}]},{"type":"paragraph","children":[{"type":"span","value":"The insight gathered from the sales cycle will help you to predict information and make smarter decisions going forward. Here are 4 ways the development of artificial intelligence will help improve B2B marketing:"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Enabling predictive lead scoring"}]},{"type":"paragraph","children":[{"type":"span","value":"By using machine learning algorithms to effectively analyze the value of existing leads and that of potential prospects, you’ll be able to pursue opportunities based on the rich data gatherings you’ve received. Be it immediately or for pipeline projects, lead scoring will allow sales teams and marketers to reach their targets and improve their client relationships. Now you can pay attention to the hot prospects which seem more promising, as well as eliminate the effort spent on unsuccessful client accounts."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Leveraging engagement to create better content"}]},{"type":"paragraph","children":[{"type":"span","value":"The B2B business field is starting to allow marketers to generate more in-depth insights and behavioral information beyond the traditional data such as title, location, and company. Marketers can now go a step further and evaluate a prospect’s interaction with their site, which over time, will enable marketers to strategically develop content that is hyper-targeted to meet those site engagements. The development of artificial intelligence solutions will help you to create a more personalized experience based on these interactions."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Using analytics to power better campaign results"}]},{"type":"paragraph","children":[{"type":"span","value":"Having access to the data you need means that you’ll easily be able to adjust your campaign approach accordingly. Not only will you be able to design an email or digital marketing campaign around these needs and preferences, but you can also improve your content, calls to action (CTAs), and sales tactics faster. Machine learning programs are able to automate content quicker than any human could hope to achieve. This speeds up your sales and marketing process by recommending specific content that works and highlighting content that doesn’t. If there’s something you keep doing that doesn’t work at all, you’ll easily be able to suggest solutions, implement software and, ultimately, optimize your approach for a better result."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Equipping sales teams with the right insight"}]},{"type":"paragraph","children":[{"type":"span","value":"AI can assist sales teams with the actionable insights they need, in real-time. Gone are the days where sales representatives and email copywriters sit writing pitches and trying every trick in the book to land a couple of warm leads. Nowadays, marketers and teams can make use of the development of artificial intelligence to help guide their marketing efforts. Whether you’re trying to develop content to pitch to a specific type of profile or are spending hours on Google trying to identify the relevant decision-makers in a particular company, AI resources will be able to generate this information for you. And quickly. Now, you’ll be able to create customized, personalized information that generates leads and makes an impact from the beginning."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"The development of artificial intelligence is on the rise and worth investing in"}]},{"type":"paragraph","children":[{"type":"span","value":"As a B2B business, it’s worth investing in an AI solution to help reap better results. This way, you’ll be able to significantly improve efficiency and deliver a personalized experience to your customers at any point in the customer journey or sales cycle. Learn more about "},{"url":"/articles/digital-marketing/ai-b2b-commerce-and-b2b-communication/","type":"link","children":[{"type":"span","value":"how AI can simplify B2B commerce and B2B communication"}]},{"type":"span","value":" in our recent article on the topic."}]}]}}}},{"seo":{"title":"Hotels are going staffless and using examples of artificial intelligence with great success","description":"Clickatell looks at how the hotel industry is increasingly turning to AI using chatbots to answer frequently asked questions and smart sensors to save costs.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633245608-shutterstock506733706-768x299.jpg?auto=format","id":"DatoCmsAsset-26028674"}},"internalName":"Hotels are going staffless and using examples of artificial intelligence with great success","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633245625-shutterstock506733706-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633245625-shutterstock506733706-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633245625-shutterstock506733706-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633245625-shutterstock506733706-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFBYVDiEQFRUNDh0VFg4MFxUbGBYfFhUaIisjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIh0vLy8vNS8vOy8vLy8vLy8vLy8vLzU1Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYH/8QAHhAAAgEEAwEAAAAAAAAAAAAAAQIAAwQFIRETMRT/xAAVAQEBAAAAAAAAAAAAAAAAAAADAf/EABgRAAMBAQAAAAAAAAAAAAAAAAABAwIR/9oADAMBAAIRAxEAPwDSr7K2yW5IcRHSz9HkgMImyDH5TsxBQY9h2YW6MSMUXrZ2gq8lhCRNyx6/TCVUfBXHJ//Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633245625-shutterstock506733706-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFBYVDiEQFRUNDh0VFg4MFxUbGBYfFhUaIisjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIh0vLy8vNS8vOy8vLy8vLy8vLy8vLzU1Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYH/8QAHhAAAgEEAwEAAAAAAAAAAAAAAQIAAwQFIRETMRT/xAAVAQEBAAAAAAAAAAAAAAAAAAADAf/EABgRAAMBAQAAAAAAAAAAAAAAAAABAwIR/9oADAMBAAIRAxEAPwDSr7K2yW5IcRHSz9HkgMImyDH5TsxBQY9h2YW6MSMUXrZ2gq8lhCRNyx6/TCVUfBXHJ//Z"}},"id":"DatoCmsTemplateArticle-61951187","title":"Hotels are going staffless and using examples of artificial intelligence with great success","slug":"staffless-hotels-examples-of-artificial-intelligence","meta":{"updatedAt":"2022-11-15T13:51:43.409+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI Chatbots for hotels"}]},{"type":"paragraph","children":[{"type":"span","value":"Staffless hotels are, as the name suggests, hotels that have very few, or zero, staff members. They use technology rather than staff to interact with and assist customers. This makes sense to us as consumers because examples of artificial intelligence in our daily lives are becoming increasingly common. Facebook recognizes and tags you in photos while Amazon learns what you like and recommends items to buy. It’s not impossible then to imagine a world without many hotel staff members."}]},{"type":"paragraph","children":[{"type":"span","value":"These hotels aren’t some distant possibility, they're a distinct probability. As these hotels begin popping up around the world and customers not only embrace them but demand them, they will become more commonplace. They’ll move from being one of the latest trends in technology to becoming as ubiquitous as the smartphone which is no doubt at your elbow."}]},{"type":"paragraph","children":[{"type":"span","value":"Bill Marriott, Executive Chairman and Chairman of the Board of Marriott International, Inc., famously had this to say about staffless hotels: “A hotel that employs zero to few staff members to get their everyday things done, i.e. check-in/out, handling guest issues, and delivering other important services like rendering recommendations to engage your guests better and rethinking their existing experience is known as a staffless hotel.”"}]},{"type":"paragraph","children":[{"type":"span","value":"These hotels appeal to independent-thinking travelers who look forward to seeing examples of artificial intelligence during their travels. These travelers want to do the business of getting into their accommodation themselves. They don't want to converse with hotel staff, choosing to instead experience their destination or settle into the comforts of their accommodation. In the same way, these hotels appeal to those managing them. Slashed staffing and operations costs are just too appealing for those whose job it is to manage the bottom line."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How does examples of AI in staffless hotels work?"}]},{"type":"paragraph","children":[{"type":"span","value":"To gain an understanding of how staffless hotels work, think about the types of questions that hotels receive daily:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Do you have rooms available tonight?"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Do you offer room service?"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Could I check in early?"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Conversational software bots could easily be answering these basic questions. Chatbots are able to use text and voice to simulate an intelligent conversation with people in their native language. Dealing with a chatbot feels familiar to customers who are able to converse at their convenience. Because chatbots are on duty 24/7, customers are able to ask a question whenever it occurs to them."}]},{"type":"paragraph","children":[{"type":"span","value":"The benefit to hotels, aside from cutting costs, is that they’ll have access to their guests’ data, making it possible to personalize the experience and provide the services which guests are asking for."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What are the examples of AI which are being used?"}]},{"type":"paragraph","children":[{"type":"span","value":"Conversational AI bots are hard at work (already!) in the hospitality sector. They help travelers to plan and book their trips, find entertainment while there and arrange tickets and transportation. The use of these bots lowers costs for hotels, making the adoption of these examples of artificial intelligence all the more desirable for hoteliers."}]},{"type":"paragraph","children":[{"type":"span","value":"Smart sensors are another of the latest trends in technology that are expected to revolutionize this sector. By using the Internet of Things (IoT) sensors and wearable devices, staff members will be notified when guests check out of the hotel and their rooms need cleaning. Connected room service carts will notify staff when they’re empty and ready for removal once they’ve been placed in the hallway. Sensors are even able to pick up maintenance issues with elevators and escalators."}]},{"type":"paragraph","children":[{"type":"span","value":"Staffless hotels have already been established with great success, or the idea is "},{"url":"http://www.thatsmags.com/beijing/post/22372/unmanned-hotel-startup-xbed-takes-home-sharing-to-next-level","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"being explored"}]},{"type":"span","value":", in Scandinavian countries, Germany, and China. If you’d like to learn more about how "},{"url":"/articles/customer-relationship-management/chat-apps-crm-travel-hospitality/","type":"link","children":[{"type":"span","value":"chatbots and other examples of artificial intelligence can improve CRM in the travel and hospitality industries"}]},{"type":"span","value":", read our recent article. It details how the latest trends in technology can positively influence user experience for travelers."}]}]}}}},{"seo":{"title":"Clickatell Transact’s new .Control platform launches with WhatsApp Banking","description":"Clickatell, is excited to announce that three of the largest African banks are in the process of going live with their Chat Banking solutions on WhatsApp.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633245771-cms-4-768x299-2.jpg?auto=format","id":"DatoCmsAsset-26028690"}},"internalName":"Clickatell Transact’s new .Control platform launches with WhatsApp Banking","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960545","name":"WhatsApp","slug":"whatsapp"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633245788-cms-4-768x299-2.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633245788-cms-4-768x299-2.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633245788-cms-4-768x299-2.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633245788-cms-4-768x299-2.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoOCAgLDQ4NDhgQDQ0NDhINFhEYFxYZGBYVFhUaHysjGh0oHRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgsOHA0OHC8cFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgADBP/EAB0QAAEEAgMAAAAAAAAAAAAAAAEAAgMxBBMSITL/xAAWAQEBAQAAAAAAAAAAAAAAAAADAQD/xAAYEQADAQEAAAAAAAAAAAAAAAAAAQIDEv/aAAwDAQACEQMRAD8AXpnQNZ6Cqx5oC7pyF5ZOuys2ITssrXnIcUx0gmia21EJhJ4Woqs5E6Z//9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633245788-cms-4-768x299-2.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoOCAgLDQ4NDhgQDQ0NDhINFhEYFxYZGBYVFhUaHysjGh0oHRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgsOHA0OHC8cFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgADBP/EAB0QAAEEAgMAAAAAAAAAAAAAAAEAAgMxBBMSITL/xAAWAQEBAQAAAAAAAAAAAAAAAAADAQD/xAAYEQADAQEAAAAAAAAAAAAAAAAAAQIDEv/aAAwDAQACEQMRAD8AXpnQNZ6Cqx5oC7pyF5ZOuys2ITssrXnIcUx0gmia21EJhJ4Woqs5E6Z//9k="}},"id":"DatoCmsTemplateArticle-61951196","title":"Clickatell Transact’s new .Control platform launches with WhatsApp Banking","slug":"clickatell-transact-launches-control-platform","meta":{"updatedAt":"2022-11-15T15:03:56.760+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Clickatell's Control platform launches with WhatsApp Banking"}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Clickatell, an authorized WhatsApp Business Solution provider, is excited to announce that three of the largest African banks are in the process of going live with their "},{"type":"span","marks":["emphasis"],"value":"Chat Banking"},{"type":"span","value":" solutions on WhatsApp, powered by our cutting edge .Control solution."}]},{"type":"paragraph","children":[{"type":"span","value":"Customers of these banks can now perform their banking activities in a secure and convenient manner, in a WhatsApp chat with their Bank as a contact. This capability is made possible through Clickatell Transact’s "},{"type":"span","marks":["emphasis"],"value":".Control "},{"type":"span","value":"platform, integrated with the WhatsApp Business API."}]},{"type":"paragraph","children":[{"type":"span","value":"The "},{"type":"span","marks":["emphasis"],"value":".Control"},{"type":"span","value":" platform which enables "},{"type":"span","marks":["emphasis"],"value":"Chat Banking,"},{"type":"span","value":" allows banks to roll out banking activities like account balance checks, money transfers and acquiring digital products across popular communication channels like USSD and now, WhatsApp. The platform offers flexibility, reliability, fraud and risk management for banks and a convenient on demand banking capability for consumers wherever they are. Additionally, the functionality of "},{"type":"span","marks":["emphasis"],"value":".Control"},{"type":"span","value":" allows for in-house management of chat workflows, affording banks the opportunity to make changes, edit, add/remove products for example, instantaneously. This product is designed for employees with little to no development experience allowing any certified staff member to manage banking workflows in minutes."}]},{"type":"paragraph","children":[{"type":"span","value":"Nigeria is recognized as an economy with a rapidly accelerating move from the informal to the formal sector. 46.9 million Nigerians are now formally served by banks or similar. Similarly, approximately 52% of the Nigerian population utilize the WhatsApp platform daily. The introduction of "},{"type":"span","marks":["emphasis"],"value":"Chat Banking"},{"type":"span","value":" from Clickatell is accelerating the banking adoption curve by eliminating the overhead required to roll out new banking features across popular communication channels and in different countries."}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell Transact and our clients are proud to be market leaders with the launch of this innovative solution, aimed at improving consumer experience, creating financial inclusion and amplifying technological advancement in the banking industry."}]},{"type":"paragraph","children":[{"type":"span","value":"Jeppe Dorff, Managing Director and Executive Vice President of Clickatell Transact said, “It’s been an exceptional journey with our clients and it’s clear that they are committed to providing the best experience for their customers anywhere, anytime. We are building on the exceptional momentum we have seen in Africa and have an exciting roster of banks going live with Clickatell Transact’s "},{"type":"span","marks":["emphasis"],"value":".Control"},{"type":"span","value":" platform across Africa in the coming quarters”."}]},{"type":"paragraph","children":[{"type":"span","value":"We look forward to bringing more clients closer to their customers, creating better experiences and offering better solutions to every day customer issues, as well as enabling our clients to be heros in their customers’ eyes."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"For more information on how your business can benefit from Clickatell’s "},{"type":"span","value":"cutting edge"},{"type":"span","marks":["strong"],"value":" solutions,"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"contact us via chatbanking@clickatell.com"}]}]}]}]}}}},{"seo":{"title":"It’s time you started using an SMS campaign in your marketing strategy","description":"Find out why and how you should have an SMS campaign strategy and turbocharge your business marketing today.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633246006-shutterstock482104690-768x299.jpg?auto=format","id":"DatoCmsAsset-26028692"}},"internalName":"It’s time you started using an SMS campaign in your marketing strategy","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633246055-shutterstock482104690-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633246055-shutterstock482104690-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633246055-shutterstock482104690-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633246055-shutterstock482104690-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoSDiQKDRYNFRYSDRENFx0ZGBYfFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAPHDsoFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQADB//EAB8QAAIBAwUBAAAAAAAAAAAAAAABBQIDEhETISIzBP/EABQBAQAAAAAAAAAAAAAAAAAAAAP/xAAWEQEBAQAAAAAAAAAAAAAAAAABABH/2gAMAwEAAhEDEQA/ANNsSadHYEkZG0rTeoGvMTyre2+QkJhrlKUup4sgg+VvJkCwnG//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633246055-shutterstock482104690-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoSDiQKDRYNFRYSDRENFx0ZGBYfFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAPHDsoFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQADB//EAB8QAAIBAwUBAAAAAAAAAAAAAAABBQIDEhETISIzBP/EABQBAQAAAAAAAAAAAAAAAAAAAAP/xAAWEQEBAQAAAAAAAAAAAAAAAAABABH/2gAMAwEAAhEDEQA/ANNsSadHYEkZG0rTeoGvMTyre2+QkJhrlKUup4sgg+VvJkCwnG//2Q=="}},"id":"DatoCmsTemplateArticle-61951906","title":"It’s time you started using an SMS campaign in your marketing strategy","slug":"sms-campaign-marketing-strategy","meta":{"updatedAt":"2022-11-15T15:09:19.196+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS campaigns for marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"You likely send SMS messages to friends and family, but have you thought about messaging your clients? Growing a business in today’s technologically focused world can be difficult. You need to cater to consumers who expect fast-paced, speedy delivery of products and communication. This means that your marketing strategy needs to meet the brief, and what better way to do so than using an SMS campaign?"}]},{"type":"paragraph","children":[{"url":"https://www.gsma.com/mobileeconomy/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Almost seven billion people around the world own a mobile phone"}]},{"type":"span","value":" that can receive SMS messages. There really is no better time to implement an SMS campaign to help grow your business and reach your customers."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"How an SMS campaign can help"}]},{"type":"paragraph","children":[{"type":"span","value":"An SMS campaign as part of a business’s marketing strategy can be a powerful tool. You can use it to create personalized messages for loyal customers or let people know about upcoming promotions in your store or new services you might be offering."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Use it to get leads"}]},{"type":"paragraph","children":[{"type":"span","value":"In the past year, "},{"url":"https://www.zenithmedia.com/smartphone-penetration-reach-66-2018/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"almost seventy percent of online traffic was from mobile devices"}]},{"type":"span","value":". This number is expected to grow again in the upcoming months, which makes mobile one of the largest markets out there for businesses to try and penetrate."}]},{"type":"paragraph","children":[{"type":"span","value":"People are on their phones daily, searching online for new stores and reviews of businesses, which means that an SMS will be opened almost the instant that a consumer receives it. You can include a link to a website page or a promotional offer in the SMS for people to click on, which will bring more traffic and more leads to your site. You’ll also build your client list, which is a great step towards building your business."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Verification codes for purchases"}]},{"type":"paragraph","children":[{"type":"span","value":"With the rising rate of credit card fraud that is happening with online purchases, customers are more cautious about sharing their data. A smart solution for any business wanting to grow customer loyalty is to "},{"url":"https://www.123formbuilder.com/docs/what-is-a-verification-code/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"send out verification codes"}]},{"type":"span","value":" via an SMS campaign."}]},{"type":"paragraph","children":[{"type":"span","value":"This will also allow you to store numbers for later promotional campaigns, once your customers have given you permission to use this information. Using verification codes shows your customers that you take their data security seriously, encouraging them to return for your products and services."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Text engagement methods to build your brand"}]},{"type":"paragraph","children":[{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"Using a marketing tool such as an automated SMS campaign"}]},{"type":"span","value":" will provide you with unique ways to reach your customers, boost sales, and build a stronger customer base. This will also help to build your brand and your brand’s reputation in your industry."}]},{"type":"paragraph","children":[{"type":"span","value":"An example of this is creating a customer rewards program, such as sending a promotional offer to loyal clients with a ten percent discount on their next purchase or doing customer surveys to find out their opinions about your products and services. This will cement your brand in their minds as offering good customer service and taking their needs into account."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Why you should use SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"An SMS campaign can provide a plethora of benefits to a business that is looking for an effective way to grow their brand and customer base. It ties into the modern need for efficient and speedy service from retailers and companies. Below are just some of the reasons why you should use it."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"It’s cost-effective: "},{"type":"span","value":"A marketing strategy can often involve expensive tactics, but an SMS campaign is affordable and efficient. You can send out a personalized message to a huge group of people without breaking the bank, and you’ll see almost-immediate results from your SMS campaign."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"It has a high ROI: "},{"type":"span","value":"Whether you think in rupees or dollars, one SMS will only cost you a few cents to send out but will result in a high uptake, especially when combined with incentives such as an exclusive offer or discount. An SMS marketing strategy gives you more bang for your buck, so to speak."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"It’s attention-grabbing: "},{"type":"span","value":"With an SMS campaign, you’re not competing with a flooded email inbox or other online messages, and neither are you waiting for a customer to walk past your store, hoping they’ll notice you. An SMS is usually opened within seconds of it being received, and it grabs the attention of whoever is looking at it."}]}]}]},{"type":"heading","level":3,"children":[{"type":"span","value":"How to use it"}]},{"type":"paragraph","children":[{"type":"span","value":"So, now you know all about SMS campaigns and you want to put these into place in your business. It can be tricky if you’ve never used this platform before, but we’ve got some handy advice on how to use SMS marketing in your business."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Consent is key: "},{"type":"span","value":"Before you even draft your message to send out to your customers, you need to get consent for them, otherwise, you will be in breach of data protection laws and will incur heavy fines. You also run the risk of annoying your customers and losing out on those who are genuinely interested in your product."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Frequency matters: "},{"type":"span","value":"We get it, you want your customers to know about every promotion whenever you have one. But it’s important to know that sending "},{"type":"span","marks":["emphasis"],"value":"too many "},{"type":"span","value":"messages can be just as detrimental as only sending one. The best practice is to send two to four texts per month. Any more and customers will become annoyed."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Consider working hours: "},{"type":"span","value":"There’s nothing worse for a customer than receiving an SMS late at night or too early in the morning. The chances are that this will not even be opened, so remember to always send SMS campaign messages during working hours. Sending out a message midmorning on the weekend is also a great way to reach customers when they are in the mood to shop and get out and about, ready to buy your products. Of course, you’ll also need to consider customers in different time zones."}]}]}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Never look back after SMS marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"If you want to grow your business, a marketing strategy involving an SMS campaign is certainly the way to go. You can use SMS to get leads by incorporating a website link to a promotional page, and you can build brand loyalty and trust by sending out verification codes when customers make a purchase. It is a cost-effective, attention-grabbing way to boost your business. So, if you are interested in improving your marketing strategy, "},{"url":"/articles/digital-marketing/bulk-sms-messaging-businesses/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"read our article on why bulk SMS is so important for businesses"}]},{"type":"span","value":" wanting to become successful."}]}]}}}},{"seo":{"title":"The predicted future of chatbot solutions","description":"Clickatell looks at 5 key predictions on how developments in chatbot technology will shape future trends in the years ahead.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633246223-chatbotsailivechatiot4-768x299-1.jpg?auto=format","id":"DatoCmsAsset-26028694"}},"internalName":"The predicted future of chatbot solutions","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960551","name":"Product Insights","slug":"product-insights"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633246240-chatbotsailivechatiot4-768x299-1.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633246240-chatbotsailivechatiot4-768x299-1.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633246240-chatbotsailivechatiot4-768x299-1.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633246240-chatbotsailivechatiot4-768x299-1.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoXDhgQGg0NDh0TFhoOHR8dGBoVFi0mKy0jJh0oKRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7OzsvLy87OzsvLy8vNTU7Ly8vLy87Ly8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgIDB//EACQQAAECBAUFAAAAAAAAAAAAAAEAAgMFUZEGERIUMQQTISIy/8QAFgEBAQEAAAAAAAAAAAAAAAAABAMC/8QAGhEAAQUBAAAAAAAAAAAAAAAAAwABAhExEv/aAAwDAQACEQMRAD8ArlvUy2I8ZRBdNrIsu2mXcHFViUje7WPY3TnrdtPo8VWDjqWpAxNSlikysg5xBdCRcSucYoBcT5qhUa4tqJMTdL//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633246240-chatbotsailivechatiot4-768x299-1.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoXDhgQGg0NDh0TFhoOHR8dGBoVFi0mKy0jJh0oKRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7OzsvLy87OzsvLy8vNTU7Ly8vLy87Ly8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgIDB//EACQQAAECBAUFAAAAAAAAAAAAAAEAAgMFUZEGERIUMQQTISIy/8QAFgEBAQEAAAAAAAAAAAAAAAAABAMC/8QAGhEAAQUBAAAAAAAAAAAAAAAAAwABAhExEv/aAAwDAQACEQMRAD8ArlvUy2I8ZRBdNrIsu2mXcHFViUje7WPY3TnrdtPo8VWDjqWpAxNSlikysg5xBdCRcSucYoBcT5qhUa4tqJMTdL//2Q=="}},"id":"DatoCmsTemplateArticle-61951977","title":"The predicted future of chatbot solutions","slug":"future-chatbot-solutions","meta":{"updatedAt":"2022-11-11T11:49:36.335+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Chatbot future trends"}]},{"type":"paragraph","children":[{"type":"span","value":"As omnichannel continues to drive success in customer-facing departments, what’s next in the world of artificial intelligence (AI) for internal business operations? Machine learning algorithms and chatbot solutions such as "},{"url":"/products/interact/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" are already working to make communication more personal, increase sales, streamline support, and reduce costs. But what can we expect from future technology trends?"}]},{"type":"paragraph","children":[{"url":"https://www.sdcexec.com/software-technology/news/21011880/chatbot-market-to-grow-at-31-percent-cagr-from-2018-to-2024","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"The global chatbot market is estimated to grow"}]},{"type":"span","value":" at a compound annual growth rate (CAGR) rate of 31 percent by 2024, and 29.7 percent in the banking, financial services, and insurance (BFSI) sector. The changes might not only be related to the technological advancements but rather to the channels and applications used to deliver these services on. For example, improved experiences on mobile, customer relationship management (CRM), social media integration, and more."}]},{"type":"paragraph","children":[{"type":"span","value":"Businesses can also expect a shift in chatbot software. New applications will feature natural language processing (NLP), cloud-based deployment, multilingual options, and interference engines. As exciting as this is for most tech-driven individuals, the lack of awareness around these improved updates, as well as the correct knowledge on security issues, may hinder chatbot growth and cause businesses to refrain from delving in too deep. Here are some key predictions on what future technology trends will bring:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Advances in data will help to speed up chatbot solutions"}]},{"type":"paragraph","children":[{"type":"span","value":"When we speak about the advances in AI, it’s about the changes in data accessibility. For example, development data will become less critical and software processes will be able to find use cases that will help chatbots improve their approach. Of course, chatbots will always be fed information from humans, but this type of development will be able to make more room for personalized and customized chatbot conversations, as well as improve the relationship they have with a particular customer."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Voice interfaces are going to become more frequent"}]},{"type":"paragraph","children":[{"type":"span","value":"Just when you thought chatbot solutions couldn’t become more convenient, voice steps things up a notch by allowing customers to communicate, verbally, to a service chatbot. It can be done on-the-go, without having to type long-winded messages, commands or frustrations to customer service teams. Over the next couple of months, voice interfaces will slowly start to dominate the market. As it stands, AI giant Google is trying to make its virtual assistant available on all Android and smart electronic devices."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Blockchain will be used to power the new-age chatbot"}]},{"type":"paragraph","children":[{"type":"span","value":"Whether you’ve adopted the use of blockchain technology in your business efforts yet or not, you’ll know just how much of a hype blockchain has caused for the digital industry over the past year. Take "},{"url":"/articles/technology/bitcoin-ecommerce/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"cryptocurrencies such as Bitcoin"}]},{"type":"span","value":", for example. This type of technology approach, which cuts out the middleman, is most certainly going to change the artificial landscape for business owners in years to come. Businesses and their chatbots can already leverage blockchain technology to improve their communication approach and value proposition when communicating with customers."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Chatbot solutions will become cheaper to develop"}]},{"type":"paragraph","children":[{"type":"span","value":"Even though the long-term benefits of operating a chatbot are well worth the initial development fees, chatbot solutions are set to become cheaper as more organizations start to adopt them. Gone are the days where you would have to purchase a particular piece of software or work tirelessly to create your own chatbot. Having access to an already established software solution like "},{"url":"/products/interact/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" helps businesses reduce development costs significantly."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Secure your bottom line with Clickatell Touch"}]},{"type":"paragraph","children":[{"type":"span","value":"It doesn’t matter how successful your business is without a chatbot. If you want to remain competitive in an ever-growing digital world, you’ll need to adopt artificial intelligence solutions. Not only are customer service agents moving away from human interactions, but over time, account managers and any position relating to customer relationships will be hugely improved by artificial intelligence."}]},{"type":"paragraph","children":[{"url":"/products/interact/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell Touch is an omnichannel live chat tool"}]},{"type":"span","value":" that enables you to unify your response teams across inbound channels for consistent, real-time messaging and on-demand customer service delivery. There are already countless tasks that could be automated by Touch for your own benefit, so if chatbots do not form a part of your existing communication strategy, "},{"url":"/products/interact/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"learn more about how Touch can help you"}]},{"type":"span","value":" transform your business."}]}]}}}},{"seo":{"title":"Why SMS marketing campaigns are <em>the</em> way to generate new revenue","description":"It's a fact that SMS has a better engagement rate than any other channel, which is why your business should have a personalized SMS marketing campaign.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633246485-shutterstock750566539-768x299.jpg?auto=format","id":"DatoCmsAsset-26028697"}},"internalName":"Why SMS marketing campaigns are <em>the</em> way to generate new revenue","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633246503-shutterstock750566539-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633246503-shutterstock750566539-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633246503-shutterstock750566539-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633246503-shutterstock750566539-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFgoLDhgQDg0XDicVHREQIx8lGBYiFiEdHysjGh0tKRUiJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscIig7Ozs7Ly87Ozs7Ozs7Ozs7Ly87Oy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAHBAD/xAAmEAABAwAIBwAAAAAAAAAAAAABAAIDBAUGB0FCcoEREhMhMTM0/8QAFgEAAwAAAAAAAAAAAAAAAAAAAQIE/8QAGxEAAgEFAAAAAAAAAAAAAAAAAAERAgMhQVH/2gAMAwEAAhEDEQA/AJbn6y6YLHZTwS1WdOY+guDPJCD7q/ZLqSzL8+yFxjKXsOLUTTxvcWjFZXWnA5T2WVFLwCH0/9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633246503-shutterstock750566539-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFgoLDhgQDg0XDicVHREQIx8lGBYiFiEdHysjGh0tKRUiJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscIig7Ozs7Ly87Ozs7Ozs7Ozs7Ly87Oy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAHBAD/xAAmEAABAwAIBwAAAAAAAAAAAAABAAIDBAUGB0FCcoEREhMhMTM0/8QAFgEAAwAAAAAAAAAAAAAAAAAAAQIE/8QAGxEAAgEFAAAAAAAAAAAAAAAAAAERAgMhQVH/2gAMAwEAAhEDEQA/AJbn6y6YLHZTwS1WdOY+guDPJCD7q/ZLqSzL8+yFxjKXsOLUTTxvcWjFZXWnA5T2WVFLwCH0/9k="}},"id":"DatoCmsTemplateArticle-61952122","title":"Why SMS marketing campaigns are <em>the</em> way to generate new revenue","slug":"sms-marketing-campaigns-revenue","meta":{"updatedAt":"2022-11-15T08:16:17.950+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS campaigns to drive new revenue"}]},{"type":"paragraph","children":[{"type":"span","value":"Forget every negative thing you may have heard about SMS in the past. You just don’t need that kind of negativity in your life. SMS can be positive for your business. There’s no doubt that SMS marketing campaigns are "},{"type":"span","marks":["emphasis"],"value":"the"},{"type":"span","value":" best and most effective way to generate new revenue for your business."}]},{"type":"paragraph","children":[{"type":"span","value":"SMS messages are well-known for their near perfect open rate of 98 percent. Another interesting SMS statistic is that messages are typically read within 90 seconds of being received. Added to that, the average person checks their phone 85 times each day. And a massive 80 percent of millennials say they check their phone the minute they wake up."}]},{"type":"paragraph","children":[{"type":"span","value":"There’s no arguing that these figures make SMS the ideal channel to send marketing material including urgent, time-sensitive updates. Of course, before you get too excited about setting up your SMS marketing campaigns, you need to "},{"url":"/articles/digital-marketing/sms-marketing-strategy-gdpr-compliant/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"understand the legalities in your area"}]},{"type":"span","value":". It’s important that you don’t send messages unless you have explicit permission to do so. Customers need to opt-in to your SMS marketing campaigns before you send them any message, no matter how exciting your next big reveal or promotion. Without that essential opt-in you might just find yourself in hot water legally and lose a previously loyal customer. And no one wants that."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Reasons why SMS needs to be an important part of your next marketing campaign."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"SMS has a better engagement rate than any other channel. "},{"type":"span","value":"Emails are hardly ever opened, phone calls are never picked up and everyone has, by now, lost the key to their post box. But text messages are almost always read within minutes of being sent. Yes, it might just be to remove that annoying flashing light on your mobile. But if a message is at all appealing, as yours will be, customers will want to read it while it’s open."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"SMS messages are easily trackable. "},{"type":"span","value":"It’s simple to check who opened your message, see what actions they took, and find out who isn’t opening your messages. And if someone is routinely ignoring your messages, now is the time to add them to another list and offer some "},{"url":"/articles/digital-marketing/5-insights-to-help-you-run-a-successful-sms-marketing-campaign/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"incentives"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"SMS is interactive. "},{"type":"span","value":"Two-way messaging, which is an option when using "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"Clickatell’s SMS Platform"}]},{"type":"span","value":", makes it possible to receive feedback almost immediately. You can also send quick, simple messages with a strong call to action that drives customers to your website."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"SMSes are delivered immediately. "},{"type":"span","value":"There’s no delay with SMS. Once you press “send”, it’s sent out to your list and delivered almost instantly. It’s possible to set up an SMS marketing campaign, send it out and have hundreds of responses within minutes."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"SMS marketing campaigns are easily personalized. "},{"type":"span","value":"Personalization is not just an option when sending marketing material, your customers demand it. It’s simple to address customers by name and use conversational language when sending an SMS. The impact on customer loyalty will be immense."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The best SMS marketing campaigns to implement today"}]},{"type":"paragraph","children":[{"type":"span","value":"There are very successful SMS marketing campaigns which can be set up easily and have positive results for your business, within minutes. Some of these include:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Coupons. "},{"type":"span","value":"Everyone loves a discount. Try sending out a discount code in your next SMS and watch your analytics as your customers immediately click through to your website."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Drip campaigns. "},{"type":"span","value":"A drip campaign gives additional discounts and incentives based on how long a customer has been subscribed. These can be set up as automated messages, meaning no additional work on your part and maximum customer satisfaction."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Ask a question. "},{"type":"span","value":"In recent months, we’ve seen social media giants Facebook, Twitter, and Instagram all implement polls and question asking within their platforms. Consumers, who enjoy communicating with brands and having their voices heard, are loving it. SMS is your opportunity to get in on the action."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"As you can see, SMS marketing campaigns are an opportunity to attract the attention of new customers, increase loyalty for existing customers, and encourage additional leads and conversions. There’s really no reason why your business shouldn’t be sending text messages to customers who are interested in your products or services."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re interested in finding out more information about what SMS can do for your business, have a look at our "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"SMS Platform"}]},{"type":"span","value":". It allows you to open a personalized communication channel with 6 billion potential customers. That’s 6 billion reasons to learn more about it, today."}]}]}}}},{"seo":{"title":"Will social messaging apps replace regular SMS applications?","description":"Clickatell argues that SMS will always underpin social messaging apps such as Whatsapp, Facebook Messanger and Snapchat. Click here to find out why.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633246643-chatbotsailivechatiot7-768x299.jpg?auto=format","id":"DatoCmsAsset-26028701"}},"internalName":"Will social messaging apps replace regular SMS applications?","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960551","name":"Product Insights","slug":"product-insights"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"},{"id":"DatoCmsTaxonomyCategory-142960545","name":"WhatsApp","slug":"whatsapp"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633246670-chatbotsailivechatiot7-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633246670-chatbotsailivechatiot7-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633246670-chatbotsailivechatiot7-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633246670-chatbotsailivechatiot7-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoUDhgcDg0NDh0VFREdFx8lGBYrGiElHyslJh0oHRUiJDUlKC0vNTIyGSI4PTcwPCsxMi8BCgsLDg0OEBAQHDsoIigvLy8vOzs7OzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAGAAEDBQf/xAAgEAABAwQCAwAAAAAAAAAAAAABAAIFAwQRMjGRBhMi/8QAFQEBAQAAAAAAAAAAAAAAAAAAAAH/xAAYEQADAQEAAAAAAAAAAAAAAAAAARIRAv/aAAwDAQACEQMRAD8AziBjLW6+qjxlGNtAxwobjKBYMkPdgnlFVu93r2PaYhTRUeQxVvRcTTemUc6TjkpKrkUf/9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633246670-chatbotsailivechatiot7-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoUDhgcDg0NDh0VFREdFx8lGBYrGiElHyslJh0oHRUiJDUlKC0vNTIyGSI4PTcwPCsxMi8BCgsLDg0OEBAQHDsoIigvLy8vOzs7OzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAGAAEDBQf/xAAgEAABAwQCAwAAAAAAAAAAAAABAAIFAwQRMjGRBhMi/8QAFQEBAQAAAAAAAAAAAAAAAAAAAAH/xAAYEQADAQEAAAAAAAAAAAAAAAAAARIRAv/aAAwDAQACEQMRAD8AziBjLW6+qjxlGNtAxwobjKBYMkPdgnlFVu93r2PaYhTRUeQxVvRcTTemUc6TjkpKrkUf/9k="}},"id":"DatoCmsTemplateArticle-61952134","title":"Will social messaging apps replace regular SMS applications?","slug":"social-messaging-apps-sms-applications","meta":{"updatedAt":"2022-11-15T08:21:32.816+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Social messaging apps"}]},{"type":"paragraph","children":[{"type":"span","value":"It seems like we’re reading about a new social messaging app every week. iMessage, WhatsApp, Facebook Messenger and many more have all become part of our daily lives. And, we have to grapple with newer apps like LINE, WeChat, Telegram, and others. Who knows what’s next in the realm of mobile app trends?"}]},{"type":"paragraph","children":[{"type":"span","value":"There are some who’ve said that SMS is dying. But many people still use SMS applications – and not just to message their mother. "},{"url":"/articles/digital-marketing/sms-business-marketing-strategy/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"SMS is increasingly being used by businesses"}]},{"type":"span","value":" to keep customers informed during every stage of their buying cycle. And there are people who have opted out of third-party messaging apps entirely, choosing to only communicate via SMS applications to simplify their lifestyle despite the cost of sending messages."}]},{"type":"paragraph","children":[{"type":"span","value":"The beauty of these apps is that each can be used for their own purpose. Here’s a quick run-through of what some of the available social messaging apps can offer."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"WhatsApp"}]},{"type":"paragraph","children":[{"type":"span","value":"By far the most used third-party social messaging app, WhatsApp has become ubiquitous for people the world over. Because of its generic messaging appearance and ability to function on just about every available smartphone, WhatsApp has become the social messaging option for everyone with access to the internet. It’s particularly popular for messaging friends and family who live in another country, negating the need for expensive international charges."}]},{"type":"paragraph","children":[{"type":"span","value":"WhatsApp Business, which allows businesses to connect with customers, is a new offering that is currently being rolled out around the world and Clickatell has been authorized as a WhatsApp Business solution provider. "},{"url":"/products/whatsapp/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Read more about the WhatsApp Business"}]},{"type":"span","value":" early access program or start the application process by "},{"url":"/sign-in/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"logging in to your account today"}]},{"type":"span","value":" and applying to make use of the WhatsApp Business API via the Clickatell gateway."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Social messaging via Facebook Messenger"}]},{"type":"paragraph","children":[{"type":"span","value":"Facebook Messenger has become the go-to communication option for many people. This is large because it’s free, relying only on your internet connection, and offers the same features to every user irrespective of the device they’re using. This means no arguments between Android and iPhone users over the optimal social messaging option to choose from."}]},{"type":"paragraph","children":[{"type":"span","value":"The Facebook Messenger is now available as a channel within "},{"url":"/products/interact/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" – our omnichannel live chat solution which enables businesses to connect with their customers via multiple channels, all from one easy to use interface."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Tinder"}]},{"type":"paragraph","children":[{"type":"span","value":"While Tinder is thought of as a dating app, it is, at its core, it’s an online social messaging app. If you haven’t yet heard, it works like this: you upload a photo and information to your profile and if other users like what they see, they swipe right. You do the same with the people you see. When you both swipe right, you’re a match and you can begin chatting online until, possibly meeting IRL (in real life)."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Snapchat"}]},{"type":"paragraph","children":[{"type":"span","value":"For those who like to communicate visually, Snapchat is an increasingly popular option. It allows users to send photos over an online connection, either directly to friends or to all of their followers, with the addition of text, extra information like weather and location, and fun filters. What’s equally loved and hated about Snapchat is that snaps are only visible for 24 hours. Similar ephemeral communication apps include Whisper and Tango."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"In a nutshell"}]},{"type":"paragraph","children":[{"type":"span","value":"As you can see, all of these options offer something a little different. They all take the basic premise of mobile messaging and expand on it, adding their own unique spin. But the regular and recent algorithm changes being made to social media platforms like Facebook and Instagram have shown us that third-party applications might change at any time. Who knows when social messaging apps, currently being used free of charge, will start charging for their use? Who knows when third-party messaging apps will completely change the way they work and the services they offer?"}]},{"type":"paragraph","children":[{"type":"span","value":"There are times when there’s no denying that the original is the best. SMS is used to reach more than six billion people around the world – about 85 percent of the world's population. Even the most basic feature phone can send and receive text messages, making it an ideal option to reach anyone, anywhere and at any time. There will always be a time and place for SMS applications."}]},{"type":"paragraph","children":[{"type":"span","value":"If you're interested in reading more about why SMS will always underpin the "},{"url":"/articles/digital-marketing/how-sms-messaging-will-underpin-2016s-biggest-marketing-trends/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"biggest marketing and mobile app trends"}]},{"type":"span","value":", read our article on the topic. It explores why SMS will always hold its own among other marketing options. Or, if you’re ready to get your SMS campaigns started, "},{"url":"/products/sms/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"read more about Clickatell Platform"}]},{"type":"span","value":" or "},{"url":"/sign-up/","type":"link","children":[{"type":"span","value":"sign up for a free account today"}]},{"type":"span","value":" and enjoy free testing in our sandbox environment."}]}]}}}},{"seo":{"title":"5 current and upcoming technology trends for digital transformation","description":"Clickatell looks at the impact of 5 current and upcoming technology trends will innovate digital transformation in the near future.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633246898-chatbotsailivechatiot2-768x299-2.jpg?auto=format","id":"DatoCmsAsset-26028726"}},"internalName":"5 current and upcoming technology trends for digital transformation","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960545","name":"WhatsApp","slug":"whatsapp"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633246924-chatbotsailivechatiot2-768x299-2.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633246924-chatbotsailivechatiot2-768x299-2.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633246924-chatbotsailivechatiot2-768x299-2.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633246924-chatbotsailivechatiot2-768x299-2.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEhQWDhgRFQ0NDhUNDRUOFxUdGCIVFiEaHysjGh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFig7Ly8vLy87Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAHxAAAQMDBQAAAAAAAAAAAAAAAQACBQMEIQYREyIx/8QAFgEAAwAAAAAAAAAAAAAAAAAAAwQF/8QAHREAAQQCAwAAAAAAAAAAAAAAAgABETFBYQMEBf/aAAwDAQACEQMRAD8A3ltQ0WW5BcEpjZyi9xIcFOzxPAclL4Ynf0onQMotC9F2bCu76YaWYKFO1z0QmjMptRG5dL//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633246924-chatbotsailivechatiot2-768x299-2.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEhQWDhgRFQ0NDhUNDRUOFxUdGCIVFiEaHysjGh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFig7Ly8vLy87Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAHxAAAQMDBQAAAAAAAAAAAAAAAQACBQMEIQYREyIx/8QAFgEAAwAAAAAAAAAAAAAAAAAAAwQF/8QAHREAAQQCAwAAAAAAAAAAAAAAAgABETFBYQMEBf/aAAwDAQACEQMRAD8A3ltQ0WW5BcEpjZyi9xIcFOzxPAclL4Ynf0onQMotC9F2bCu76YaWYKFO1z0QmjMptRG5dL//2Q=="}},"id":"DatoCmsTemplateArticle-61952154","title":"5 current and upcoming technology trends for digital transformation","slug":"technology-trends-digital-transformation","meta":{"updatedAt":"2022-11-15T08:31:17.327+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Upcoming technology trends"}]},{"type":"paragraph","children":[{"type":"span","value":"With technology trends always evolving, tech companies and developers are constantly testing out new ideas and ventures to provide consumers with innovative technology to meet their needs. We regularly see "},{"url":"/articles/information-security/blockchain-cybersecurity/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"ideas such as blockchain"}]},{"type":"span","value":" for business, cloud adoption for storing large amounts of data, and "},{"url":"/articles/technology/retailers-tech-sms-customer-experience/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"AR (augmented reality) for fashion retailers"}]},{"type":"span","value":" being rolled out on a near-monthly basis. Technology trends are becoming bigger and bolder, with the Internet of Things (IoT), artificial intelligence, and machine learning heading the crowd. Here are five of the most important current and upcoming digital transformation trends."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Big changes for big data"}]},{"type":"paragraph","children":[{"type":"span","value":"In the upcoming years, big data will be used to drive important decisions, predictions, and calculations. It’ll also drive significant innovation and disrupt established businesses as the year moves ahead. This data will also add a new level of intelligence to business operations."}]},{"type":"paragraph","children":[{"type":"span","value":"One of the technology trends we may see with big data is the employment of artificial intelligence (AI) to retrieve ‘dark data’ ("},{"url":"https://www.gartner.com/it-glossary/dark-data","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"the information assets organizations collect, process, and store during regular business activities, but generally fail to use for other purposes"}]},{"type":"span","value":"), helping to prevent security breaches and fraud. It will help businesses to become more efficient and increase their growth. A recent report states that the global revenues for big data and business analytics will grow by more than $203 billion by 2020 and that by 2025 there will be 163 zettabytes of data generated per year, most of which will come from IoT."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"A move toward 5G"}]},{"type":"paragraph","children":[{"type":"span","value":"Just as the amount of data produced by IoT and artificial intelligence will force data to the edge, it’ll also force mobile providers to move faster, towards 5G. "},{"url":"https://www.zdnet.com/article/what-is-5g-everything-you-need-to-know/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"The latest 5G technology will gain more attention"}]},{"type":"span","value":" as we move forward due to the boost in data volumes and transactions calling for a need for higher data and network speeds."}]},{"type":"paragraph","children":[{"type":"span","value":"Consumers today have a high level of expectation for hyper-connectivity, but the move to 5G will not happen overnight, and it could be patchy at best. At the moment, we’re seeing Gigabyte LTE (the bridge between LTE and 5G) making impressive steps, with brands such as Sony and Samsung leading the way. Much of this movement is powered by Qualcomm Snapdragon technology but it’s likely that others will want to become involved in this rapidly growing mobile market."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"More attention on augmented reality"}]},{"type":"paragraph","children":[{"type":"span","value":"Augmented reality is a hot trend in the gaming world, but it’ll move out of this sector and be seen in the business and retail sectors too. It is actively being used in 3D viewers, reality browsers, and even for some "},{"url":"/articles/technology/retailers-tech-sms-customer-experience/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"retail service providers as a heightened shopping experience"}]},{"type":"span","value":" for customers."}]},{"type":"paragraph","children":[{"type":"span","value":"Industries like telecommunication, manufacturing, and energy, where workers are often scattered and need to work remotely, are using AR for communication and training purposes. Even healthcare companies are looking to use augmented reality tools in the operating room to provide improved services. In terms of mobile, companies have seen a downturn in mobile phone purchases because consumers simply don’t see the value of buying a new phone every 18 months. "},{"url":"https://www.cnet.com/news/augmented-reality-comes-to-mobile-phones/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Devices equipped with AR will prove to be the ‘next big thing’ for mobile users"}]},{"type":"span","value":"."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Moving all the way to the edge"}]},{"type":"paragraph","children":[{"type":"span","value":"Edge computing is jumping right to the forefront of the business scene and is one of the technology trends to watch. It is a method of optimizing cloud computer systems by "},{"url":"https://www.theverge.com/circuitbreaker/2018/5/7/17327584/edge-computing-cloud-google-microsoft-apple-amazon","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"performing computing that is done at or near the source of the data"}]},{"type":"span","value":". This means that the cloud at different data centers is no longer relied on: the cloud comes to you."}]},{"type":"paragraph","children":[{"type":"span","value":"Edge computing is driven by the sheer volume of data produced by IoT devices. As devices such as smart drones, autonomous vehicles, and other AI-powered gadgets try to connect and communicate with other connected devices, sending this data to the cloud will become impractical. Many IoT devices will need real-time responses and processing, which is where edge computing comes in. While it’ll be the ‘go-to’ choice for processing real-time data, for those of you who have just started learning about cloud computing, edge computing will not replace it. All relevant and important data will still be sent to the cloud."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"AI technology trends go to the boardroom"}]},{"type":"paragraph","children":[{"type":"span","value":"Artificial intelligence is not one of the newest technology trends but it is constantly undergoing changes and offering innovations to consumers. AI has mostly been used in consumer-facing situations, like chatbots such as Facebook Messenger and other platforms."}]},{"type":"paragraph","children":[{"type":"span","value":"With improved technology, more "},{"url":"/articles/technology/artificial-intelligence-applications-profits/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"artificial intelligence applications"}]},{"type":"span","value":" will be available to companies to help with marketing and business plans by going through data, collecting information, and putting it into context. It can help business owners make better decisions, as they will have all the relevant data at their disposal. By analyzing activities and log files to discover where there might be wasted time or money, "},{"url":"https://socialnomics.net/2018/05/01/how-data-analytics-helps-to-drive-better-business-decisions/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"AI can help executives to create streamlined production systems"}]},{"type":"span","value":"."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"The future is technological"}]},{"type":"paragraph","children":[{"type":"span","value":"One thing’s for sure - technology trends are definitely set to be exciting, especially for businesses. We’ll see changes to big data, and, because of how in demand IoT and its hyper-connectivity is, mobile service providers will have to improve their speeds by adopting 5G."}]},{"type":"paragraph","children":[{"type":"span","value":"Augmented reality will offer corporates and businesses unique opportunities to connect with their customers, and edge computing will help with storing and reacting to all the data collected from these IoT devices. All in all, this year is shaping up to be one focused on technological trends. Smart technology is geared towards changing lives, so "},{"url":"/articles/technology/smart-technology-trends-changing-lives/","type":"link","children":[{"type":"span","value":"find out more by reading our thoughts on future technology trends"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"5 ways that chatbots can help improve business automation","description":"Clickatell looks at some of the ways chatbots can help improve business automation taking over the job of human staff in answering frequently asked questions.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633247038-chatbotsailivechatiot3-768x299.jpg?auto=format","id":"DatoCmsAsset-26028753"}},"internalName":"5 ways that chatbots can help improve business automation","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960556","name":"Chat Banking","slug":"chat-banking"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960551","name":"Product Insights","slug":"product-insights"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633247077-chatbotsailivechatiot3-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633247077-chatbotsailivechatiot3-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633247077-chatbotsailivechatiot3-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633247077-chatbotsailivechatiot3-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDxEVFw8QDg0LGBIODQwNFx8ZGBYfFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscIigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBgACBf/EAB4QAAIBBAMBAAAAAAAAAAAAAAABBQIEETESITMD/8QAFwEAAwEAAAAAAAAAAAAAAAAAAwQFAf/EABkRAAIDAQAAAAAAAAAAAAAAAAABAgMRBP/aAAwDAQACEQMRAD8AYPtLKmnZnXEqmsgdzoAuPNjE6iTzxTRaQmKOPbILUo3jZDFWHdUdP//Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633247077-chatbotsailivechatiot3-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDxEVFw8QDg0LGBIODQwNFx8ZGBYfFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscIigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBgACBf/EAB4QAAIBBAMBAAAAAAAAAAAAAAABBQIEETESITMD/8QAFwEAAwEAAAAAAAAAAAAAAAAAAwQFAf/EABkRAAIDAQAAAAAAAAAAAAAAAAABAgMRBP/aAAwDAQACEQMRAD8AYPtLKmnZnXEqmsgdzoAuPNjE6iTzxTRaQmKOPbILUo3jZDFWHdUdP//Z"}},"id":"DatoCmsTemplateArticle-61952165","title":"5 ways that chatbots can help improve business automation","slug":"chatbots-improve-business-automation","meta":{"updatedAt":"2022-11-15T08:47:08.059+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"With technology changing the way customers communicate, companies have no choice but to look beyond "},{"url":"https://www.thinkwithgoogle.com/marketing-resources/micro-moments/micro-moments-understand-new-consumer-behavior/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Google’s Micro Moments"}]},{"type":"span","value":" to find a more convenient, engaging and effective way to improve their customer service according to their data findings. The result is a chatbot. And, whether you like it or not, these types of communication encounters are fast becoming the way of the future, to help businesses boost sales, assist with business automation and improve the entire customer-to-business experience."}]},{"type":"paragraph","children":[{"type":"span","value":"While the benefits of customer satisfaction and customer loyalty are endless, intelligent AI resources and chatbots can also help to grow your bottom line in a number of different ways. Here are just 5 ways that chatbots can help improve business automation:"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Reduce the need to interact with humans"}]},{"type":"paragraph","children":[{"type":"span","value":"The more your chatbot learns, the easier it becomes for the software to determine customer intent before an action is made. Chatbots don’t only need to be utilized in moments when customers need to speak to an agent, they can map out a customer’s website interaction, suggesting the relevant information that suits their searches. If, for example, a chatbot has stored information about a customer paying their account late, it’ll be able to guide them with suggestions on how to avoid interest repayments."}]},{"type":"paragraph","children":[{"type":"span","value":"While there are so many variations in how a chatbot can effectively communicate with their customer, companies and customers don’t test these boundaries nearly enough to see how far they can push them. And pushing them is the only way to grow them and make them more humanized."}]},{"type":"paragraph","children":[{"type":"span","value":"Companies which utilize chatbots should be advertising their chatbots well enough for customers to choose to self-serve themselves before turning to an agent the minute they need some help. This type of action will train society to accept this concept for what it is: the future of customer service."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/chatbots-cutting-call-center-costs/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Chatbots are cutting call center costs"}]}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Used properly, chatbots in your business automation strategy will save you money"}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots can save your business money when used correctly. For example, a chatbot that doesn’t understand intent is as good as not having one at all. To be able to make a difference in the way your business operates, you’ll need to make use of a bot that is intelligent and can easily integrate with existing business automation systems. It’ll need to be able to present user-specific responses based on data from back-end systems and elicit human conversation with context. Of course, in the early stages, there are going to be queries or tasks that may be too complex for chatbots to complete, but over time, they’re going to learn how to execute transactions on behalf of users and be proactive with their service."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Divert customer interactions from live agents"}]},{"type":"paragraph","children":[{"type":"span","value":"With chatbots, the more you allow them to handle routine questions and tasks, the more they’ll slowly eliminate the need for calls, email, and chats with live agents. While many people feel that these bots will take their jobs away from them, it’s only making things easier for them and better for the customer’s experience. Agents will be able to spend less time dealing with unhappy humans on tedious tasks and be able to "},{"url":"/articles/customer-relationship-management/customer-engagement-chatbots/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"redirect that focus to higher-value interactions"}]},{"type":"span","value":". Having a chatbot isn’t just about keeping up with the trends. It’s about utilizing the artificial intelligence to complete tasks more effectively, and generally to take advantage of their ‘knowledge’ and assistance to help improve business automation."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Assist human agents by suggesting responses"}]},{"type":"paragraph","children":[{"type":"span","value":"As previously mentioned, when your chatbot has learned enough through machine learning, it’ll start to suggest questions and responses to live agents who are chatting with customers. It will learn and store the different customer behaviors, and from that, have the ability to share that data with the agents themselves. This type of assistance and interaction will reduce the handover time and cut out any additional chat time on topics that have already been covered by the chatbot."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Scale and grow your business"}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots work quickly and efficiently. They have the knowledge and tools to grow your customer base, expand your geographic footprint, and introduce new products and services to your audiences from one unit. This is done without any additional human costs; therefore you won’t need to employ people (unless skilled in other areas) to help grow your business. Anything that they learn and whoever they interact with will be recorded and the information will be stored for future usage. Over time, they will also reduce call costs and improve self-service business opportunities for companies and their customers."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Start reaping the benefits, today!"}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots play a massive role in business automation. Not only do they tackle boring tasks, collect data and make life easier for your employees but the amount of extra work they can do will help employees improve their connection with their customers. Businesses which take advantage of chatbots for the right reasons will be able to reap the benefits in the long-run and save plenty of money. To read more about how "},{"url":"/articles/technology/chatbots-cutting-call-center-costs/","type":"link","children":[{"type":"span","value":"chatbots can cut costs for contact centers"}]},{"type":"span","value":" and offer your business increased customer loyalty, read our recent article on the topic."}]}]}}}},{"seo":{"title":"The WhatsApp for Businesses solution: Here’s what it’s all about","description":"Clickatell has been chosen as an authorized WhatsApp for Business solution provider. Find out how your business can benefit from using this important channel.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633247464-whatsapp-business-with-logo-768x299.jpg?auto=format","id":"DatoCmsAsset-26028827"}},"internalName":"The WhatsApp for Businesses solution: Here’s what it’s all about","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960545","name":"WhatsApp","slug":"whatsapp"},{"id":"DatoCmsTaxonomyCategory-142960544","name":"Contact Centers","slug":"contact-centers"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960551","name":"Product Insights","slug":"product-insights"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633247513-whatsapp-business-with-logo-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633247513-whatsapp-business-with-logo-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633247513-whatsapp-business-with-logo-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633247513-whatsapp-business-with-logo-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQCAgPCgoLDhUODQ0NDhENFhEYFxMZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBEQHDscFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEEBgf/xAAfEAABAwMFAAAAAAAAAAAAAAABAAIDBAYRBSEzNEH/xAAVAQEBAAAAAAAAAAAAAAAAAAADAv/EABgRAAIDAAAAAAAAAAAAAAAAAAABAgMR/9oADAMBAAIRAxEAPwArpl7yuj3RKqvKR1IcDxZ7pXEir+uUMdEUyfFe9TC84CdVlwGTsknSIdh//9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633247513-whatsapp-business-with-logo-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQCAgPCgoLDhUODQ0NDhENFhEYFxMZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBEQHDscFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEEBgf/xAAfEAABAwMFAAAAAAAAAAAAAAABAAIDBAYRBSEzNEH/xAAVAQEBAAAAAAAAAAAAAAAAAAADAv/EABgRAAIDAAAAAAAAAAAAAAAAAAABAgMR/9oADAMBAAIRAxEAPwArpl7yuj3RKqvKR1IcDxZ7pXEir+uUMdEUyfFe9TC84CdVlwGTsknSIdh//9k="}},"id":"DatoCmsTemplateArticle-61952365","title":"The WhatsApp for Businesses solution: Here’s what it’s all about","slug":"whatsapp-business-solution","meta":{"updatedAt":"2022-11-15T09:55:03.500+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Whatsapp for Businesses Solutions"}]},{"type":"paragraph","children":[{"type":"span","value":"By now, you’ve no doubt heard that WhatsApp has introduced a new service – WhatsApp for Businesses. WhatsApp acknowledges that people around the world had already been using the messaging application to communicate with businesses."}]},{"type":"paragraph","children":[{"type":"span","value":"“But WhatsApp was built for people and we want to improve the business experience,” said WhatsApp in a"},{"url":"https://blog.whatsapp.com/10000637/Introducing-the-WhatsApp-Business-App","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" website post"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"“For example, by making it easier for businesses to respond to customers, separating customer and personal messages, and creating an official presence. Our new app will make it easier for companies to connect with customers, and more convenient for our 1.3 billion users to chat with businesses that matter to them.”"}]},{"type":"paragraph","children":[{"type":"span","value":"The launch of the Android app for small businesses, which is free to download, was announced in mid-January. But, "},{"url":"/press-center/clickatell-enterprises-whatsapp-business-solution/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"in case you missed the good news"}]},{"type":"span","value":", Clickatell has been chosen as an authorized "},{"url":"https://www.clickatell.com/products/whatsapp/","type":"link","children":[{"type":"span","value":"WhatsApp solution provider"}]},{"type":"span","value":" and we’re now able to offer large enterprises the ability to communicate and transact with their customers via this channel. You can learn more about the "},{"url":"/products/whatsapp/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"WhatsApp Business Solution"}]},{"type":"span","value":"."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is WhatsApp for Businesses?"}]},{"type":"paragraph","children":[{"type":"span","value":"So, how is it going to work? There are many ways businesses and customers can connect using this app. Tools, statistics and a business profile are just some of the ways Business WhatsApp is going to impact your business’s mobile marketing efforts. Businesses are able to create a profile where they can offer quick replies to customer questions, view messaging statistics, and where their customers can find out more about the business. It also includes details like a description of the business, email and store addresses, and website URLs."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How can I use this in my business?"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the features of the "},{"url":"/products/whatsapp/","type":"link","children":[{"type":"span","value":"Whatsapp API for Business"}]},{"type":"span","value":" which is set to be one of its biggest technological innovations is its messaging tools. These will allow businesses to save time. It'll allow quick replies that provide fast answers to all of your business's frequently asked questions, greeting messaging which introduces customers to your business, and ‘away messages’ that let them know you're busy."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How will it benefit me?"}]},{"type":"paragraph","children":[{"type":"span","value":"The WhatsApp messaging statistics will benefit you greatly, as it will allow you to review messaging metrics. This enables you to see how many messages have been read, giving you the opportunity to see what's working and which messages need to be edited or tweaked. Of course, there’s also the obvious benefit of being available on a channel that your customers are already using."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How will Whatsapp for businesses benefit my customers?"}]},{"type":"paragraph","children":[{"type":"span","value":"There are numerous benefits to customers in this latest WhatsApp technological innovation. One of those benefits is that they'll know that they're talking to a business because you'll be listed as a verified business account. That means no more awkward conversations with an app, thinking you’re talking to a person rather than a piece of technology."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Where is it available?"}]},{"type":"paragraph","children":[{"type":"span","value":"The WhatsApp solution is currently available to a limited number of businesses around the globe. \"And WhatsApp Business will make it easier for people to connect with them, and vice versa, in a fast and simple way.\""}]},{"type":"paragraph","children":[{"type":"span","value":"Says WhatsApp in their blog post: “People can continue using WhatsApp as usual — there's no need to download anything new. And people will continue to have full control over the messages they receive, with the ability to block any number, including businesses, as well as report spam.”"}]},{"type":"paragraph","children":[{"type":"span","value":"From ordering pizza to transacting with banks or planning their next vacation, consumers are eager to communicate with businesses via the WhatsApp channel. Is your business ready? "},{"url":"/products/whatsapp/","type":"link","children":[{"type":"span","value":"find out more more bout our WhatsApp product"}]},{"type":"span","value":" or start your application process by "},{"url":"/sign-in/","type":"link","children":[{"type":"span","value":"logging in to your account today"}]},{"type":"span","value":" and applying to make use of this important channel via the Clickatell gateway."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"Here’s how your business can use SMS within your marketing strategy","description":"Clickatell lists 6 reasons why SMS messaging must be an essential part of your marketing strategy.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633247780-sms-marketing-strategy-768x299.jpg?auto=format","id":"DatoCmsAsset-26028879"}},"internalName":"Here’s how your business can use SMS within your marketing strategy","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633247820-sms-marketing-strategy-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633247820-sms-marketing-strategy-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633247820-sms-marketing-strategy-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633247820-sms-marketing-strategy-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoKEA0NDQ0OFg8ODg0NDRUNFhEYFxYZGBYVFhUaJisjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFig7LzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAEAQIGAP/EAB0QAAIABwEAAAAAAAAAAAAAAAABAgMEIjEyQhL/xAAVAQEBAAAAAAAAAAAAAAAAAAAFBP/EABoRAAIDAQEAAAAAAAAAAAAAAAIDABExBAH/2gAMAwEAAhEDEQA/ANt4tBVECSY/kDVasvNxQ1aAvIaXESVk5OJfXlEx5wrJ/9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633247820-sms-marketing-strategy-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoKEA0NDQ0OFg8ODg0NDRUNFhEYFxYZGBYVFhUaJisjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFig7LzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAEAQIGAP/EAB0QAAIABwEAAAAAAAAAAAAAAAABAgMEIjEyQhL/xAAVAQEBAAAAAAAAAAAAAAAAAAAFBP/EABoRAAIDAQEAAAAAAAAAAAAAAAIDABExBAH/2gAMAwEAAhEDEQA/ANt4tBVECSY/kDVasvNxQ1aAvIaXESVk5OJfXlEx5wrJ/9k="}},"id":"DatoCmsTemplateArticle-61952385","title":"Here’s how your business can use SMS within your marketing strategy","slug":"sms-business-marketing-strategy","meta":{"updatedAt":"2022-10-26T23:08:17.339+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Business SMS marketing strategies"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS has been around for many years. But that doesn't mean it’s not relevant today and that it shouldn’t form an important part of your marketing strategy. In fact, "},{"url":"/articles/digital-marketing/sms-2-way-how-64-of-your-customers-prefer-communicating/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"SMS is actually how customers prefer to interact with businesses"}]},{"type":"span","value":". They don’t want emails, they don’t want phone calls, and they really don’t want letters filling their post boxes. This is your opportunity to speak to customers in a way that they’d appreciate."}]},{"type":"paragraph","children":[{"type":"span","value":"We’ve spoken before about how "},{"url":"/articles/customer-relationship-management/sms-marketing-restaurants/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"SMS marketing helps restaurants engage customers"}]},{"type":"span","value":" and how "},{"url":"/articles/customer-relationship-management/sms-in-business-entertainment-industry/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"SMS marketing can help in the entertainment industry"}]},{"type":"span","value":". We’ve discussed how gambling, sports, insurance, banking, beauty, and media industries can make the most of this form of communication. There’s no doubt that SMS is a game changer for every type of business, all over the world. Here are some of the ways that every business – no matter the industry – can embrace an SMS marketing strategy."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"One-time passwords"}]},{"type":"paragraph","children":[{"type":"span","value":"A one-time password or pin (OTP) is a numerical password that can only be used once. It’s a secure way to provide access to a login session or transaction on a computer or other internet-connected device. The password becomes invalid after its use and can’t be used again. This is usually used to confirm payment."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Two-factor authentication"}]},{"type":"paragraph","children":[{"type":"span","value":"Two-factor authentication, or 2FA as it’s commonly known, combines something the user knows (a pin, password or secret) with something the user owns (device or mobile phone). Sometimes 2FA makes use of an OTP. It’s agreed that SMS is the ideal channel for 2FA because it’s separate from your website or application. This makes it more difficult for hackers, as two separate channels would have to be compromised."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Reminders"}]},{"type":"paragraph","children":[{"type":"span","value":"There are many businesses in several different industries that make use of SMS to remind customers about appointments. Time is money and a missed appointment means you, as the business owner, lose out on income when the customer doesn’t arrive. It’s preferable for a business to spend a small amount of money sending messages to remind customers about their appointment than lose out on that potential income."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"A bulk SMS marketing strategy"}]},{"type":"paragraph","children":[{"type":"span","value":"An effective way to communicate with customers, and one way which customers are sure to appreciate, is by using SMS. Messages are usually opened within minutes of being sent. Added to that, 98 percent of all SMS messages are opened. That's an open-rate that no other form of communication can compete with. And with its low costs, there's no denying that SMS marketing is a cost-effective method of communicating with customers which provides maximum return on investment."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Customer feedback"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s not just about sending messages to customers. A good relationship with customers should invite responses. Two-way SMS makes this possible. You can ask customers for feedback and use the information received to make positive changes to your business and implement those within your marketing strategy."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Follow-ups"}]},{"type":"paragraph","children":[{"type":"span","value":"You know that SMS messages are better perceived by customers than other methods of communication like social media or email. So, use SMS to follow up with your customers on the information they’ve already received. A quick SMS to ask about an email will be better received than yet another email."}]},{"type":"paragraph","children":[{"type":"span","value":"With some smart thinking and insight into your customers’ preferences, you are certain to find ways to implement SMS into your marketing strategy. There’s no doubt that SMS is important for a business. Customers want to communicate with businesses using messaging, specifically SMS-enabled chatbots. Businesses that choose not to communicate with customers in this way are missing out on important interactions."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re interested in "},{"url":"/articles/digital-marketing/businesses-sms-messaging/","type":"link","children":[{"type":"span","value":"why businesses should be making use of SMS messaging"}]},{"type":"span","value":", read our recent article which emphasizes the benefits of SMS and chatbots for business – particularly those in the finance, travel, hospitality, and retail sectors. If you’re working in any one of these sectors, or any sector really, the use of SMS and chatbots to enhance user experience and improve customer loyalty should be a no-brainer for you."}]}]}}}},{"seo":{"title":"Your customer experience strategy should include both marketers and chatbots","description":"Clickatell argues that Chatbot technology is increasingly essential to the success of your customer experience strategy. 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There was a fear that robots would come in and take jobs. But what has become clear in recent years is that technology must be embraced. Chatbots, in particular, have more advantages to offer marketers than disadvantages. Chatbots and marketers can, and must, work together to improve the user experience. There are many ways that new technology can assist marketers to do their jobs more efficiently and more effectively. It allows marketers to complete more work, in less time. And who wouldn’t want that? Creating your customer experience strategy can be overwhelming, so if there are ways to automate and improve the process, you’ll no doubt embrace all options. Here are some of the benefits of using chatbots for your marketing efforts."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Always available"}]},{"type":"paragraph","children":[{"type":"span","value":"Customers increasingly want the businesses they’re thinking about buying from to be available to them. And that means 24 hours a day, seven days a week. Those hours are just not realistic for the average contact center. That’s where the addition of chatbots in your customer experience strategy is ideal. They can answer the simple questions which don’t really need human assistance. “Do you have stock of X in size Y?” and “How soon can I expect my delivery of X?” are the kind of questions that late night shoppers tend to ask. And if those questions aren’t answered immediately, those customers will leave your website and click over to a competitor."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Easy to use"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the biggest detractors for many customers is that businesses require them to download a new app or sign in online. The appeal of chatbots is that they are right there, on your website and popping up on the users’ screens."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Familiarity"}]},{"type":"paragraph","children":[{"type":"span","value":"Messaging with a chatbot feels normal for users. It feels as familiar as exchanging messages with friends and family members. It’s simple to ask for help when assistance is needed. Customers are increasingly uncomfortable with making phone calls, while sending messages, on the other hand, feels comfortable and familiar."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Shortens the buying cycle"}]},{"type":"paragraph","children":[{"type":"span","value":"Questions often pop up for customers during their buying cycle. From researching a purchase, choosing what to buy and making the decision to input credit card details, customers have questions. If they were to phone a contact center or drive to the nearest store, it would take time. At any point during this process, they might change their mind about making the purchase. And if they were not provided with the answer they were looking for, they could decide to buy elsewhere. Employing chatbots in your customer experience strategy will eliminate all of this uncertainty. They’re always there for customers and always have the necessary information."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Gain insight"}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots offer businesses the unique opportunity to access user data, allowing for more effective "},{"url":"https://www.entrepreneur.com/article/286079","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"personalization and targeting"}]},{"type":"span","value":". Until now, this kind of personalization was only an option for big businesses which had the budgets to match. Now, with chatbots, all businesses can make use of data for these purposes. Imagine a unique shopping experience for everyone who lands on your website after a previous interaction with a chatbot. They’ll be offered goods they want and need, in styles and sizes they prefer, and ones that are appropriate for their lifestyle."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Chatbot technology is essential to the success of your customer experience strategy"}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots have been successfully used in many different industries. From ordering pizza to making international accommodation bookings and setting up user profiles for financial advisors, "},{"url":"/articles/technology/benefits-live-chat-business/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"chatbots have shown how beneficial they can be for both businesses and customers"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"One such chat tool that your business can make use of is "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":". It makes use of machine learning technology to learn from its interactions. Over time, Touch will adapt to commonly asked questions and be able to assist with the more complex ones. If there comes a point when Touch is unable to assist, it’ll pull in the assistance of a contact center operator. This operator, because of their wider knowledge, will be able to assist and the chatbot will learn from the interaction."}]},{"type":"paragraph","children":[{"type":"span","value":"If you're looking for more details on "},{"url":"/articles/technology/customers-looking-ai-driven-advice/","type":"link","children":[{"type":"span","value":"why your customers are looking for AI-driven advice"}]},{"type":"span","value":" and why you should include chatbots in your customer experience strategy, read our recent article. It highlights why your customers are looking for AI-driven advice which tends to be accurate and matched to their specific wants and needs."}]}]}}}},{"seo":{"title":"Social media support teams suck! 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They forward the comment to someone else, someone who actually has the power to make a decision and offer a solution but doesn’t have the time to respond. Those in the social media support team don’t personally help the customer, so customers will have to wait a long time for a resolution to their query."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Customers are demanding"}]},{"type":"paragraph","children":[{"type":"span","value":"They want attention, they want it now, and they want it 24/7. They don’t care what time zone the support team is in. And they certainly don’t care about those team members getting their eight hours of beauty sleep every night. If customers don’t get the attention and support they want from a business’s support team, they’re going to take their query to "},{"url":"https://www.bluecorona.com/blog/social-media-strategy-small-businesses","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"social media"}]},{"type":"span","value":". And they’re probably not going to be polite about it. They’ll use the opportunity to release all of their anger and frustration."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The person answering queries doesn’t have the tools to solve them"}]},{"type":"paragraph","children":[{"type":"span","value":"Often, the person answering customer queries just does not have the tools to actively solve them. Take the example of someone working in an "},{"url":"https://www.link-assistant.com/blog/tech-support-on-social-media/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"airline’s sociable media support team"}]},{"type":"span","value":". They likely don’t have access to details about lost baggage, delayed flights, or even gate changes. All of these examples are incredibly important issues for any traveler attempting to resolve a query. And they’ll be left unsatisfied, with their questions unanswered. That’s just not a sustainable solution. And it’s not going to lead to an ongoing positive relationship between customer and business."}]},{"type":"paragraph","children":[{"type":"span","value":"Customers want to experience business in the same way across multiple channels. They want an omnichannel experience. They want to know that they can expect to receive the same treatment whether they visit your website or social media profiles, receive an SMS, or open an email. They want their information and customer profiles to be available at the touch of a button."}]},{"type":"paragraph","children":[{"type":"span","value":"That’s why an omnichannel solution like "},{"url":"/products/touch/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" makes far more sense than that social media intern manning the support desk. Touch is a live chat omnichannel solution which includes chatbot technology and allows a business to engage with customers anywhere and at any time. If increased sales, streamlined support, and reduced costs sound appealing, then Touch is the chat software solution you need for your business."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Instant customer query resolution"}]},{"type":"paragraph","children":[{"type":"span","value":"At its core, Touch is a live omnichannel solution for customer service which makes it possible to instantly (yes, you read that right, instantly) resolve customer queries which come in via your website, social channels, and chat apps - all from one easy to use interface. That means no more disgruntled customers waiting for a support team member to give some assistance. It enables social media support teams to effectively do their jobs. And that means both customer support and relationships are improved."}]},{"type":"paragraph","children":[{"type":"span","value":"It would be better for businesses if they were to offer support via all digital touchpoints, including social media channels, and if all queries ended up in the same place – Touch. Here, customer service and social media teams can work together as a unified team to collaborate and offer the best possible support, in the shortest possible period of time."}]},{"type":"paragraph","children":[{"type":"span","value":"If your interest is piqued and you’re ready to take your social media and customer support to the next level, read more about "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" and get started with the free Go Starter edition."}]}]}}}},{"seo":{"title":"Big data is taking the travel industry to new heights","description":"There are 3 important ways that Big Data is set to revolutionize the travel industry. 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Well, this is becoming a reality. And it’s only the start. Soon, there’ll be plenty of science-fiction-like big data experiences for travelers."}]},{"type":"paragraph","children":[{"type":"span","value":"At first, it was a case of leveraging digital technologies and operations to assist in delivering better customer experience in the travel sector, but since the introduction of chatbots, artificial intelligence (AI) and the Internet of Things (IoT), the digital world has become an ever-changing evolution of emerging technology trends leading to a completely immersive travel experience for customers."}]},{"type":"paragraph","children":[{"type":"span","value":"Here are a few ways in which big data will change the way you book in upcoming years:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Conversational interfaces"}]},{"type":"paragraph","children":[{"type":"span","value":"Artificial intelligence and natural language processing (NLP) has become the two power players that work together to deliver a personalized experience. The way these two applications work is by helping the computer to understand the "},{"url":"/articles/customer-relationship-management/conversational-commerce-customer-experience/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"conversational language"}]},{"type":"span","value":" your customers are communicating in and then responding with the information that is most useful to them in that particular moment."}]},{"type":"paragraph","children":[{"type":"span","value":"Most interfaces or chatbots we’ve come to know today are text-driven, with some innovative brands starting to include voice commands too. While voice search works brilliantly with day-to-day requests, messaging is currently the preferred medium when it comes to travel bookings."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Virtual reality (VR) and augmented reality (AR)"}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re familiar with VR, you’ll know that the experience is quite surreal. Many retail brands have already taken advantage of these artificial tools to "},{"url":"/articles/customer-relationship-management/customer-engagement-chatbots/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"improve customer experience"}]},{"type":"span","value":" and you can only imagine how captivating a travel or booking experience could be with the help of these tools. In short, the biggest advantage of AI tools in travel is that they take the guesswork out of the equation since you’ll be able to experience a location before you book. If you don’t choose to use virtual reality, you can make use of augmented reality on a smaller scale for visual, creative information. For example, showing your customers, by use of an app, a glimpse of an experience. You can feature airline tours or unique hotel quirks according to their choosing."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Big data allows for personalization on a bigger scale"}]},{"type":"paragraph","children":[{"type":"span","value":"Big data is starting to make it possible for travel agents and industries to personalize their customer’s experience with their website. Based on your customers’ searches, you’ll be able to offer them their ‘dream’ vacation right in front of their eyes the minute they arrive on your website. Not only does big data give you the option to personalize your customer touchpoints, but it also helps you to speed up customer service according to user behavior, preferences, interactions, and preferred communication channels."}]},{"type":"paragraph","children":[{"type":"span","value":"With the introduction of the latest "},{"url":"/articles/information-security/6-tips-chatbots-gdpr-compliant/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"GDPR regulations"}]},{"type":"span","value":", however, it’s going to become increasingly difficult for businesses to automate processing practices and procedures to suite these regulations. But, taking these challenges into account, businesses should try their best to work around big data profiling and ensure that transparency and privacy are put at the heart of their travelers’ needs no matter what."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Ready for take-off?"}]},{"type":"paragraph","children":[{"type":"span","value":"Customers are mostly unsure of how big data is being used to make their brand experiences unique and more personal. These experiences can still be the same, if not better if your customers agree to have their information used for their benefit. Going forward, the entire travel industry will be able to offer customers a virtual, surreal experience from the minute they arrive on your website to book their vacation, to the minute they check-in at the airport."}]},{"type":"paragraph","children":[{"type":"span","value":"With emerging technology trends changing overnight, you can only imagine how big data will continue to transform the way businesses conduct operations and meet the future needs of their customers. In order for businesses to keep up, they’ll need to offer their customers a greater return on investment from their customer service."}]},{"type":"paragraph","children":[{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" is an omnichannel customer service solution that enables businesses in any industry to instantly resolve customer queries on their website, social media channels, and chat apps - all from one easy-to-use web interface. Travelers expect fast, live chat customer service via multiple channels, which is what this tool will help you achieve. Now, you’ll easily be able to unify your response teams across inbound channels for consistent, real-time messaging, and on-demand customer service delivery. Read our recent article to see how you can harness the power of automation and give your agents the tools they need to "},{"url":"/articles/technology/applications-artificial-intelligence-travel/","type":"link","children":[{"type":"span","value":"take your travel business to new"},{"type":"span","marks":["underline"],"value":" heights"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Your marketing department needs a consumer marketing strategy","description":"There are 5 important reasons your marketing campaign needs a consumer marketing strategy that focusses on an improved customer journey,","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633248745-startupsdigitaltechbusiness2-768x299.jpg?auto=format","id":"DatoCmsAsset-26032167"}},"internalName":"Your marketing department needs a consumer marketing strategy","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633248762-startupsdigitaltechbusiness2-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633248762-startupsdigitaltechbusiness2-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633248762-startupsdigitaltechbusiness2-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633248762-startupsdigitaltechbusiness2-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQCAgLChEODhMNDg0NDhwNFhEYFx0ZGCIVFiEaHysjGikoHRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgoOHA4OHDscFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAFBAEA/8QAHhAAAQMEAwAAAAAAAAAAAAAAAQACMQMEBRIGITL/xAAWAQEBAQAAAAAAAAAAAAAAAAAEAgH/xAAXEQEBAQEAAAAAAAAAAAAAAAARAAIB/9oADAMBAAIRAxEAPwCSrdVrdsJnD5Ou9nQRuSA1hJ8fA0hZmZ0JGrc3Dh5K5WvA1gLVUHQ3/9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633248762-startupsdigitaltechbusiness2-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQCAgLChEODhMNDg0NDhwNFhEYFx0ZGCIVFiEaHysjGikoHRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgoOHA4OHDscFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAFBAEA/8QAHhAAAQMEAwAAAAAAAAAAAAAAAQACMQMEBRIGITL/xAAWAQEBAQAAAAAAAAAAAAAAAAAEAgH/xAAXEQEBAQEAAAAAAAAAAAAAAAARAAIB/9oADAMBAAIRAxEAPwCSrdVrdsJnD5Ou9nQRuSA1hJ8fA0hZmZ0JGrc3Dh5K5WvA1gLVUHQ3/9k="}},"id":"DatoCmsTemplateArticle-61953101","title":"Your marketing department needs a consumer marketing strategy","slug":"consumer-marketing-strategy","meta":{"updatedAt":"2022-10-26T23:07:20.740+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Consumer marketing strategy"}]},{"type":"paragraph","children":[{"type":"span","value":"Beyond the latest marketing techniques and strategies, conversations have always been the starting (and ending) point of marketing. Gone are the days where ‘one-size-fits-all’ was the only approach you needed. Today’s holistic approach to your consumer marketing strategy means that you need to treat customers with emotions and experiences. After all, "},{"url":"/articles/customer-relationship-management/conversational-commerce-customer-experience/","type":"link","children":[{"type":"span","value":"CRM is the new marketing"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"With ever-changing advancements in technology, businesses are constantly required to keep up with the latest trends, and to listen to their customers so that they can adjust their strategies accordingly. While it may feel overwhelming and challenging, the good news is that businesses will always have control over their relationships with their customers. It’s their customer service that’s the problem."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Customer service is a powerful weapon in your consumer marketing strategy"}]},{"type":"paragraph","children":[{"type":"span","value":"Today’s customer does not need help to navigate through websites or find what they need. They’re incredibly intelligent as is, and they know what good customer service feels like. Be it from Apple, Netflix or Amazon, a customer expects every customer-to-brand interaction to be equally intelligent."}]},{"type":"paragraph","children":[{"type":"span","value":"In order for businesses to create successful customer retention strategies, they need to understand that customer experience is more than efficient in-the-moment service. It’s about encapsulating the entire lifecycle of your customers. Consumers have lost their faith in gimmicky mass marketing campaigns and would rather place their vote in what their experience has been thus far with a particular brand."}]},{"type":"paragraph","children":[{"type":"span","value":"To win customers and build deeper, more valuable relationships, brands need to provide touch points throughout every moment of the customer journey. This quality of service will retain long-term, happy customers. Here are a few tips on how to create better customer experiences for your business:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Establish emotion along the customer journey"}]},{"type":"paragraph","children":[{"type":"span","value":"When you’re creating your customer marketing strategy, you need to look at how your product can delight your customers. It’s not always about delivering a better product but more about working on your customer experience"},{"type":"span","marks":["emphasis"],"value":" when"},{"type":"span","value":" delivering the product. Visiting your website or store might be the first experience a customer has ever had with your brand. And that type of ‘first’ experience should be filtered into your client relationship management plan and customer retention strategies."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Speak to customers every day"}]},{"type":"paragraph","children":[{"type":"span","value":"A once-off ‘wow’ is not enough to keep customers interested in your business. You need to be speaking to them and communicating with them every day. If you can’t reach them on social media or via your website’s chatbot, you can reach them with SMS. "},{"url":"/products/platform/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Text messaging is still one of the highest engagement boosters"}]},{"type":"span","value":". If you integrate text messaging into your consumer marketing strategy, you can ensure that you’re always connected and engaged with your clients without being disruptive and invasive."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Weave your business into the customer’s lifestyle"}]},{"type":"paragraph","children":[{"type":"span","value":"Retaining customers doesn’t stop at delivering great service and products. It’s about constantly looking for innovative ways to connect with customers in moments that matter. You need to look beyond your product collection and at the bigger picture. For example, think about ways that your product or service can influence other market spaces surrounding your product base. Leverage these opportunities and try to find innovative ways for your product to support other industries too."}]},{"type":"paragraph","children":[{"type":"span","value":"A memorable brand doesn’t just deliver one incredible experience that fades after a while. An innovative brand is constantly looking for ways to deliver an end-to-end experience with their customers, no matter what they do. Take Disney, for example. Not only do they bring children exciting new movies, they’ve created a theme park, a cruise experience, and additional mobile apps to bring their purpose to life."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Don’t follow the trends, create your own trends in current markets"}]},{"type":"paragraph","children":[{"type":"span","value":"One thing is for sure, your consumer marketing strategy needs to be centered around your customers’ wants and needs, but it does not need to be led by your customers. You have direct control over the experience they have with your business and the conversations you have with your customers. It’s up to you to find new and innovative ideas that your customers haven’t even thought of and market those differently."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Marketing starts with the customer"}]},{"type":"paragraph","children":[{"type":"span","value":"No matter what type of product or service you offer, the reason for your trade is to add value to your customers’ lives. At every point in the customer journey, you need to be connecting and communicating with your customer. By broadening your horizons and introducing "},{"url":"/products/touch/","type":"link","children":[{"type":"span","value":"Clickatell’s omnichannel customer service solution ‘Touch’"}]},{"type":"span","value":" to your customer marketing strategy, you’ll instantly be able to resolve customer queries via your website, social media channels, and chat apps. So, start boosting conversions and customer loyalty today! Read about "},{"url":"/articles/customer-relationship-management/win-customers-customer-lifecycle/","type":"link","children":[{"type":"span","value":"how to win customers at every stage of the customer lifecycle"}]},{"type":"span","value":" in our recent article."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"How and why creatives can make use of artificial intelligence projects","description":"Find out how creative industries, such as digital marketing, graphic design, and the fashion industry are making use of artificial intelligence.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633248891-startupsdigitaltechbusiness3-768x299-1.jpg?auto=format","id":"DatoCmsAsset-26032179"}},"internalName":"How and why creatives can make use of artificial intelligence projects","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633248930-startupsdigitaltechbusiness3-768x299-1.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633248930-startupsdigitaltechbusiness3-768x299-1.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633248930-startupsdigitaltechbusiness3-768x299-1.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633248930-startupsdigitaltechbusiness3-768x299-1.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgRFg0XDiIQDg0ZGhUVDRENFxUlGBYVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYB/8QAHxAAAgEDBQEAAAAAAAAAAAAAAAEFAwYRBBMxMjMC/8QAFwEAAwEAAAAAAAAAAAAAAAAAAgQFAP/EABgRAAMBAQAAAAAAAAAAAAAAAAABEQIx/9oADAMBAAIRAxEAPwB7V3ZWfKHo259z4SZJSPU2MNYgnLwqZmeSo5yBMznggJ29ujWUpw//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633248930-startupsdigitaltechbusiness3-768x299-1.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgRFg0XDiIQDg0ZGhUVDRENFxUlGBYVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYB/8QAHxAAAgEDBQEAAAAAAAAAAAAAAAEFAwYRBBMxMjMC/8QAFwEAAwEAAAAAAAAAAAAAAAAAAgQFAP/EABgRAAMBAQAAAAAAAAAAAAAAAAABEQIx/9oADAMBAAIRAxEAPwB7V3ZWfKHo259z4SZJSPU2MNYgnLwqZmeSo5yBMznggJ29ujWUpw//2Q=="}},"id":"DatoCmsTemplateArticle-61953143","title":"How and why creatives can make use of artificial intelligence projects","slug":"creative-artificial-intelligence-projects","meta":{"updatedAt":"2022-10-26T23:07:05.102+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI projects in the creatives industry"}]},{"type":"paragraph","children":[{"type":"span","value":"Artificial intelligence projects have seen a significant boom in popularity over the years in the tech sector, with other industries catching on and using this technological breakthrough for their needs too."}]},{"type":"paragraph","children":[{"type":"span","value":"The creative industry, however, doesn’t exactly spring to mind immediately when we think of AI. But, thanks to new innovations like machine learning, chatbots, data-driven marketing and business intelligence, companies outside of the tech industry can also make use of artificial intelligence projects."}]},{"type":"paragraph","children":[{"type":"span","value":"Creative industries, such as digital marketing, graphic design, and even the fashion industry are making use of AI in innovative and ground-breaking ways. Let’s take a look at a few."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Opening up the ideation phase"}]},{"type":"paragraph","children":[{"type":"span","value":"Clients and managers have, for years, only seen creative work as the fancy website or product delivered at the end of months of work: in a word, output rather than the creative process. However, with innovations such as "},{"url":"http://www.gv.com/sprint/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Agile and Google’s Sprints"}]},{"type":"span","value":", clients want to be more involved in the creative process, from start to finish."}]},{"type":"paragraph","children":[{"type":"span","value":"This means that the ideation phase is finally being opened up to clients and to other departments in the company, all thanks to AI and unique artificial intelligence projects. Rather than each department and client agreeing on a project and then heading off into their own little corner to work on their section, this process now includes almost every stakeholder. Agile sprints allow creative teams to compress months of time into a single week."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"AI as a creative assistant"}]},{"type":"paragraph","children":[{"type":"span","value":"One area that AI falls down in is high-value creative tasks, but this does not mean that it’s not a valuable asset to have in a creative team. "},{"url":"https://www.adweek.com/digital/how-4-agencies-are-using-artificial-intelligence-as-part-of-the-creative-process/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"AI can be used as a creative assistant"}]},{"type":"span","value":", providing help by offering suggestions, locating assets, managing workflow, and performing mundane tasks."}]},{"type":"paragraph","children":[{"type":"span","value":"Because artificial intelligence cannot create truly unique ideas on its own yet, it’s better served as a highly efficient assistant, gaining insight into our habits, personal style, working methods, and even our contextual relationships. After gaining these insights, AI can assist creatives with their processes, providing suggestions for marketing campaigns, website design, and social media posts. As a creative assistant, a chatbot is perfect since it provides real-time data for use in marketing, content creation, and even design campaigns."}]},{"type":"heading","level":2,"children":[{"type":"span","value":"Artificial intelligence projects are reshaping the talent"}]},{"type":"paragraph","children":[{"url":"https://firebrandtalent.com/blog/2016/11/lost-job-robot/?_ga=2.155484795.1900391233.1529070282-1719599878.1529070282","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Artificial intelligence projects have become more aligned with automation"}]},{"type":"span","value":", which is highly beneficial to the creative industry. This will not lead to the replacement of creatives, but will rather give rise to a new type of creative, one that has a different set of skills to what we traditionally expect from the industry."}]},{"type":"paragraph","children":[{"type":"span","value":"Many digital marketing organizations hire a host of talented people, from developers to designers and client service professionals to copywriters. Previously, there was a focus on specialization, with each team being segmented resulting in more bureaucracy and less focus on outcomes. With the advent of AI, art directors and copywriters are able to work closely with web design and development teams, and AI has allowed developers to use these tools and bring their ideas to life through critical assessment."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Using generative design for unique ideas"}]},{"type":"paragraph","children":[{"type":"span","value":"Artificial Intelligence projects are becoming more nuanced, allowing creatives to utilize them in ways that have not been available before. One such example of this is generative design, a design process using AI and machine learning wherein designers, architects and engineers define their design problem by "},{"url":"http://www.newequipment.com/research-and-development/what-generative-design-and-why-its-future-manufacturing","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"inputting parameters such as height, weight it must support, strength, and material options"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"The AI used in the generative design programs quickly gives feedback, producing results that the designers or engineers may not have been able to think of themselves. With this innovative software, designers are no longer limited by their own imagination. Instead, they’re collaborating with technology to co-create better products with less time used and less money spent on drawn-out brainstorming processes."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Freeing up ‘busy-time’"}]},{"type":"paragraph","children":[{"type":"span","value":"In the creative industry, especially in the fields of digital marketing, graphic design, and even filmmaking, professionals often have to spend hours - or days - on tasks that take up valuable time that could be spent on the creative process itself."}]},{"type":"paragraph","children":[{"type":"span","value":"This ‘busy-time’ can be freed up by using AI tools, allowing creatives to focus on the more important issues, such as building marketing strategies or creating a new script idea. Artificial intelligence can be used to help with the more mundane tasks, such as helping with editing film scenes or gathering data about consumers for marketing campaigns. The now-free busy-time can be properly utilized to form inspired ideas and for other creative processes."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"What is the future of artificial intelligence in the creative industry?"}]},{"type":"paragraph","children":[{"type":"span","value":"AI in the creative industry might have people scared that their jobs will be taken over by robots, but, in reality, it’ll be more of a collaborative, assistive relationship."}]},{"type":"paragraph","children":[{"type":"span","value":"It will help to deliver insightful opinions, assist in opening up the ideation phase and, with the innovation of generative design, can offer unique ideas to designers and engineers that may not have been possible previously. If you are in creative industry and want to harness the power of artificial intelligence and automation for your marketing strategies, read more about "},{"url":"/articles/technology/businesses-can-benefit-artificial-intelligence/","type":"link","children":[{"type":"span","value":"how businesses can benefit from artificial intelligence"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Retailers are using tech and SMS to improve customer experience","description":"Learn about the 4 important ways that SMS and technology are being used to benefit customers in the retail industry.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633249032-customer-relations2-768x299.jpg?auto=format","id":"DatoCmsAsset-26032189"}},"internalName":"Retailers are using tech and SMS to improve customer experience","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960559","name":"Retail","slug":"retail"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960551","name":"Product Insights","slug":"product-insights"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633249089-customer-relations2-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633249089-customer-relations2-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633249089-customer-relations2-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633249089-customer-relations2-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhQIDxALDQ0NDg4QDg0NDhEKChENFxUaGBYTFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OEA0NHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwUG/8QAGhAAAgMBAQAAAAAAAAAAAAAAAAEEBTECA//EABYBAAMAAAAAAAAAAAAAAAAAAAMEBf/EABoRAAEFAQAAAAAAAAAAAAAAAAACAwQRFAH/2gAMAwEAAhEDEQA/ALcmM2hHMJvkrSMFeeEduSoccM3ZQWkBTs8APoUCvp//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633249089-customer-relations2-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhQIDxALDQ0NDg4QDg0NDhEKChENFxUaGBYTFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OEA0NHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwUG/8QAGhAAAgMBAQAAAAAAAAAAAAAAAAEEBTECA//EABYBAAMAAAAAAAAAAAAAAAAAAAMEBf/EABoRAAEFAQAAAAAAAAAAAAAAAAACAwQRFAH/2gAMAwEAAhEDEQA/ALcmM2hHMJvkrSMFeeEduSoccM3ZQWkBTs8APoUCvp//2Q=="}},"id":"DatoCmsTemplateArticle-61953154","title":"Retailers are using tech and SMS to improve customer experience","slug":"retailers-tech-sms-customer-experience","meta":{"updatedAt":"2022-11-16T10:17:19.403+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"How to improve customer experience in retail"}]},{"type":"paragraph","children":[{"type":"span","value":"Shopping, whether online or in-store, can be a frustrating experience for many. Shoppers, annoyed with the less than optimal customer experience offered to them, leave the store or close their browser window without buying. This, in turn, is a frustrating experience for retailers which are seeing their sales numbers dwindling."}]},{"type":"paragraph","children":[{"type":"span","value":"The answer for these retailers? Embrace the use of emerging technology trends – including new augmented reality (AR) – and older, always reliable technology like SMS to appeal to buyers and coax them along their purchasing journey. This would lead to full shopping carts, both online and offline, and completed transactions."}]},{"type":"paragraph","children":[{"type":"span","value":"It has undoubtedly become increasingly common for customers to order clothing online. Actually, going to a store and shopping there just seems like hard work. If an online retailer has a reliable and trustworthy returns policy, it’s far easier to buy a cart full of clothing online and then return whatever doesn’t fit."}]},{"type":"paragraph","children":[{"type":"span","value":"There are changes that retailers can make to both their in-store and online shopping to exponentially improve customer experience."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Augmented Reality"}]},{"type":"paragraph","children":[{"type":"span","value":"Embracing augmented reality (AR) is changing the retail game in a big way, driving sales and improving the customer experience. Some 61 percent of customers prefer stores which offer some type of "},{"url":"https://www.shopify.com/retail/high-tech-helpers-how-retailers-are-using-ar-to-enhance-the-in-store-experience","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"AR experience"}]},{"type":"span","value":" while 40 percent will pay more for a product if they can first experience it through AR. In fact, new research shows that "},{"url":"https://www.forbes.com/sites/rachelarthur/2017/10/31/augmented-reality-is-set-to-transform-fashion-and-retail/#7c1b442c3151","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"69 percent of consumers"}]},{"type":"span","value":" expect retail stores to launch AR apps before the end of this year."}]},{"type":"paragraph","children":[{"type":"span","value":"How are retailers using this technology? Augmented reality is being embraced in several, groundbreaking ways. Retailers Lowe’s and Walgreens are using it to assist with in-store navigation. Fashion brands including Topshop, Timberland, and Uniqlo are using AR to allow customers to virtually try on their products. Customers don’t have to go through the hassle of trying on clothing in the fitting room, instead they stand in front of a smart mirror and see a virtual version of themselves wearing their chosen outfit."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"SMS improves a whole lot more than just customer experience"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the simplest ways for retailers to embrace technology is to make use of SMS as part of their customer relationship management (CRM) strategy. Even if customers don’t make the purchase online, mobile would likely have played a role at some point during their buying journey. Retailers have seen success by using SMS to notify customers about sales and special events, both online and in-store."}]},{"type":"paragraph","children":[{"type":"span","value":"They also successfully use SMS to provide better customer service. By allowing two-way messaging, retailers can improve the customer experience tenfold. It’s fast, easy, effective and is, in fact, the way customers prefer to communicate. That’s right, the "},{"url":"/articles/digital-marketing/sms-2-way-how-64-of-your-customers-prefer-communicating/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"majority of people"}]},{"type":"span","value":" prefer to use SMS for customer service inquiries and comments. Of course, it’s essential that businesses only use SMS to communicate with customers who have opted to receive this type of communication."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How SMS and technology are being used to benefit customers"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Frictionless experiences: "},{"type":"span","value":"A seamless omnichannel experience will make all the difference to a customer’s experience of your store. Experiencing the same level of customer experience from a smart mirror, window display, SMS, and website will allow shoppers to enjoy their experience with your brand."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Shipping notifications: "},{"type":"span","value":"When shopping online, customers have become used to receiving shipping notifications – when their order has been received, when their items have left the warehouse, and when they’re due to be delivered. If you’re a brick and mortar store offering in-store pickup, give your customers the level of communication they need."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Personal shopper: "},{"type":"span","value":"It’s becoming increasingly common for retailers to offer a personal shopper option. Once only an option to the elite, now anyone can make an appointment with a retailer and have their clothing picked out for them. Customers can simply let the store know what their needs and sizes are. An Artificial Intelligence (AI) bot will quickly scan the store’s inventory and find the most appropriate options. A staff member will then step in and shop the store on behalf of your customers, pulling the items which they’ll love from the racks, saving them time and energy."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Recommended coordinating items: "},{"type":"span","value":"Retailers are also able to use information about past purchases to suggest items that a customer would like. The information can then be linked to customer store and loyalty cards to build a profile of each customer’s personal style and preferences, including the colors they favor and the brands they prefer. It suddenly becomes a whole lot easier to offer your customer suggestions of items they’re more likely to purchase."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"There’s little doubt that technology is having a major impact on our lives and dramatically impacting the retail industry. If you’d like to learn more about "},{"url":"/articles/technology/artificial-intelligence-retail-changing-industry/","type":"link","children":[{"type":"span","value":"how AI in retail is changing the industry"}]},{"type":"span","value":", read our recent article. It highlights how AI, one of many emerging technology trends, is improving the CRM strategy for retail businesses around the world."}]}]}}}},{"seo":{"title":"How to ensure your SMS marketing strategy is GDPR compliant","description":"Learn how to create a GDPR-compliant SMS marketing strategy with Clickatell. 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Businesses may find that it’s now a lot more complicated to send out text messages without their customers’ consent. But, it’s really more of a golden opportunity for marketers than a threat."}]},{"type":"paragraph","children":[{"type":"span","value":"Changing your SMS strategy to meet new procedures and regulations can help you redefine your audience and communicate with people who"},{"type":"span","marks":["emphasis"],"value":" want"},{"type":"span","value":" to interact with your business. A couple of years ago, SMS marketing was more of a disruptive marketing channel, but nowadays, customers rely on SMS as a preferred communication channel. Whether it’s for delivery updates, booking confirmations, or flash sales, "},{"url":"/articles/digital-marketing/benefits-sms-marketing-business/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"SMS provides customers with a fast and direct communication channel."}]}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/information-security/what-is-gdpr/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"What is the GDPR and why does it matter?"}]}]},{"type":"paragraph","children":[{"type":"span","value":"When you choose to communicate with a generation of customers who are always online, you’ll need to be honest with them. If you tell them what you’re using their personal data for and for how long, your customers will have the opportunity to opt-out of conversations that they aren’t interested in. Here are a few ways to ensure that your updated SMS marketing strategy is "},{"url":"https://martechtoday.com/guide/gdpr-the-general-data-protection-regulation","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"GDPR compliant"}]},{"type":"span","value":" and in-line with the latest data requests:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Offer explicit opt-in and opt-out options for your customers"}]},{"type":"paragraph","children":[{"type":"span","value":"Marketers need to realize that giving your customers the power is not necessarily a bad move. If your business’s products or services add value to your customers’ lives, you’ll immediately see a higher open rate and level of customer engagement from people who are loyal to your brand. On the back of being honest with your customers, you need to offer them the choice of receiving your messages or not."}]},{"type":"paragraph","children":[{"type":"span","value":"This has been an ethical requirement for quite some time, but there are still some businesses that use a ‘pre-ticked’ box showing that the customer is happy with receiving your information. Going forward, having a clear and open approach to SMS marketing will allow you to segment a secure database of people who know exactly what you’re doing with their details and agree to have you use them for those reasons."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Make sure your customers have specified their contact options"}]},{"type":"paragraph","children":[{"type":"span","value":"You’ll need to specify the type of opt-in that your customers have chosen on your website. For example, make it clear and visible that your customers need to choose whether they want to be contacted via SMS, email, or post – then communicate with them via the channel they prefer. You’ll also need to make it easy for them to withdraw their details if they wish to do so. Should they insist that you delete their details from your database, there should be a clear option in your SMS messages or website to do so. Even though some information is not ‘personal’ per se, for example, your favorite animal, you need to have clear terms and conditions page that states the reasoning behind the need for that information."}]},{"type":"paragraph","children":[{"type":"span","value":"Making use of the correct contact channel will also ensure that you maximize your return and effectiveness of your marketing campaign. When your customers have the option to identify their preferred method of communication, you’re likely to have a lot more success. For example, if your customer indicated that they prefer to receive communication via SMS, you’ll have a much higher response rate to communicate via SMS than when you send them an email with new product features."}]},{"type":"paragraph","children":[{"type":"span","value":"In terms of GDPR, the guidelines are not explicit around the channel being used to communicate. This leaves you with the ability to really strategize and optimize the communication channel. Often the best solution is to have a "},{"url":"/products/interact/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"multi-channel capability"}]},{"type":"span","value":" to ensure you cater to the diverse communication needs of your customer."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Manage personal data professionally"}]},{"type":"paragraph","children":[{"type":"span","value":"When you collect personal data from your customers, you need to manage their data professionally and in a secure manner, no matter how you received it. Make sure that your employees who make use of this data have a good understanding of the data and how they may use it. Should you ever require new data from your customers, make sure that you take the right steps by requesting the new, additional information rather than simply sending out a new survey for your customers to complete. Knowing this, collecting data for the sake of it is no longer possible unless stated and your customers are being given the opportunity to see, amend, transfer, or delete the data."}]},{"type":"paragraph","children":[{"type":"span","value":"Your opt-out management system also needs to be more efficient than ever before because you cannot leave a customer in the dark. If someone requests you to delete their information immediately, you should be able to do so. And, on that note, make sure that you have a data security system in place where you know that your business has taken the correct procedures to legally protect your customers’ data."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Honesty is the best policy"}]},{"type":"paragraph","children":[{"type":"span","value":"While the new GDPR legislation may have thrown a spanner in the works, try and see it as an opportunity to relook at your marketing goals, and improve your communication with your customers. "},{"url":"/articles/information-security/businesses-gdpr/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Here’s more information"}]},{"type":"span","value":" on why it’s important for businesses to adopt GDPR."}]},{"type":"paragraph","children":[{"type":"span","value":"In the past, there was value in casting a wide net and hoping for the best. GDPR now opens the door to rather move to ‘richer waters’, casting a smaller net but having a much higher rate of success."}]},{"type":"paragraph","children":[{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"Clickatell’s SMS Platform"}]},{"type":"span","value":" can help you offer your customers a personalized, real-time engagement solution by enabling any app, desktop, or web platform to be integrated with your existing CRM systems and even built into your website. "},{"url":"/articles/digital-marketing/need-know-bulk-sms-marketing/","type":"link","children":[{"type":"span","value":"Make the most of bulk SMS marketing"}]},{"type":"span","value":" with the above-mentioned GDPR tips and enjoy the benefits our effective platform can offer your business."}]}]}}}},{"seo":{"title":"If you're a micro-influencer, you need a chatbot","description":"Every business needs to make use of a chatbot and micro-influencers are no exception. 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They may even already be receiving payment for reviewing and posting about products and visiting establishments. Even if they’re not receiving payment, they may be sent products to review. And that’s exactly why they need a chatbot."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is a micro-influencer?"}]},{"type":"paragraph","children":[{"type":"span","value":"Because this type of influencer tends to operate within the fashion, beauty, food, and travel sectors, they’re on the receiving end of clothing, shoes, makeup, skincare products, food items, and invitations to local and international travel opportunities. Sounds like a tough job, right? The reality is that it can be."}]},{"type":"paragraph","children":[{"type":"span","value":"To be a micro-influencer, you need to sign for and collate all of those packages, plan and create all of those social media and website posts, and be in constant communication with your following. One thing that could really help in these situations is a chatbot. We’ve previously detailed the reasons why "},{"url":"/articles/technology/chatbots-business-smes/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"every business needs to make use of a chatbot"}]},{"type":"span","value":". And micro-influencers need one possibly even more than a big business. A micro-influencer is a one-person business. They are very literally – it’s right there in the name! – tiny and need all the help they can get."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is a chatbot?"}]},{"type":"paragraph","children":[{"type":"span","value":"There’s no doubt you’ve heard the term many times. But what is a chatbot, really? A chatbot is a type of software program that has conversations with users inside a chat platform of some sort. It uses "},{"url":"/articles/technology/trends-artificial-intelligence-technology/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"deep learning"}]},{"type":"span","value":" to learn from the data it receives to predict possible responses based on past communication. When faced with a similar question or query, the chatbot will access examples of conversations and refer to the answers given previously. Chatbots are there to automate processes within any business, for just about every task."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What can a chatbot do?"}]},{"type":"paragraph","children":[{"type":"span","value":"For a micro-influencer, time is limited and tasks are plentiful. Many micro-influencers work full-time jobs while hustling at night and on the weekends to manage their online identity and business. When time is tight like it is for them, they need all the help they can get. Here are some of the ways chatbots can be used:"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Automate content promotion. "},{"type":"span","value":"Sharing new content with your online following is a time-consuming process that every influencer knows all too well. Social media management is not for the faint-hearted. Once you’ve uploaded content to Facebook, you need to Tweet it, Instagram it, add it to your Stories, and create a Snap. And then you’ll probably have to start all over again."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Increase reach and following."},{"type":"span","value":" Using chatbots as part of your "},{"url":"https://www.thegeniusworks.com/2018/01/social-becomes-core-marketing-chat-bots-big-data-influencers-stories-video-people/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"social media management"}]},{"type":"span","value":" strategy ensures messages are sent out and replied to. Chatbots can lead to increased interaction with customers by always responding, leaving no customer waiting for a response."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Continue work while you’re not in the office. "},{"type":"span","value":"Sure, for a micro-influencer, “office” is a subjective term. A popular impression is that they likely do most of their work wrapped in their duvet during winter or sunning themselves on a beach in summer. Wherever their office is, when they’re not able to do work and respond to customer queries, a chatbot is there to handle things."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Solve customer support queries. "},{"type":"span","value":"Chatbots give businesses, no matter the size, the ability to “talk” to customers to help solve their queries. Yes, your aging mother is always going to believe that she spoke to a very nice, helpful person. But the reality is that she was probably chatting with a bot, one that was specifically created to imitate the way a customer support representative would talk to a customer."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Data collection. "},{"type":"span","value":"Using chatbots allows the business to collect data about customers, enabling it to tailor its offerings to better suit its most loyal customers."}]},{"type":"paragraph","children":[{"type":"span","value":"These examples clearly show that there’s not much a chatbot can’t do. If you’re curious about how machine learning is leveraging micro-moments and how those stages of a customer’s buying journey continue to change the "},{"url":"/articles/digital-marketing/micro-moments-customer-experience/","type":"link","children":[{"type":"span","value":"customer experience management and the purchasing process"}]},{"type":"span","value":", read our recent article. It details the benefits of making data-driven decisions for your business."}]}]}}}},{"seo":{"title":"What should executives know about AI, Internet of Things, and Big Data?","description":"In 15 minutes you could learn everything that an executive should know about AI, the Internet of Things, and Big Data.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633250096-istock83222663xxxlarge-768x299.jpg?auto=format","id":"DatoCmsAsset-26032208"}},"internalName":"What should executives know about AI, Internet of Things, and Big Data?","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633250115-istock83222663xxxlarge-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633250115-istock83222663xxxlarge-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633250115-istock83222663xxxlarge-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633250115-istock83222663xxxlarge-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoUCAgUCgoODhUNDg0NDRoNDQ0YFxMZGCIVIhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAwQHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQABA//EABsQAAICAwEAAAAAAAAAAAAAAAABAgQFITID/8QAFgEAAwAAAAAAAAAAAAAAAAAAAQID/8QAGhEAAgIDAAAAAAAAAAAAAAAAAAERUQIDQf/aAAwDAQACEQMRAD8A3dKKY2oU4uAC+kNqXAmvIMR0AyeM85rbIE5F6KC2VTdn/9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633250115-istock83222663xxxlarge-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoUCAgUCgoODhUNDg0NDRoNDQ0YFxMZGCIVIhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAwQHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQABA//EABsQAAICAwEAAAAAAAAAAAAAAAABAgQFITID/8QAFgEAAwAAAAAAAAAAAAAAAAAAAQID/8QAGhEAAgIDAAAAAAAAAAAAAAAAAAERUQIDQf/aAAwDAQACEQMRAD8A3dKKY2oU4uAC+kNqXAmvIMR0AyeM85rbIE5F6KC2VTdn/9k="}},"id":"DatoCmsTemplateArticle-61953287","title":"What should executives know about AI, Internet of Things, and Big Data?","slug":"ai-internet-of-things-big-data","meta":{"updatedAt":"2022-10-26T23:06:07.620+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Big data explained for executives"}]},{"type":"paragraph","children":[{"type":"span","value":"AI, Internet of Things, and Big Data: three buzzwords that are zinging around the technology industry and are gaining traction in other industries too. However, some executives are wary of these customer engagement ideas and trends since they may not be as educated about them as they could be. Here’s everything that executives should know about AI, the Internet of Things, and Big Data."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"You have the data you need… you just aren’t using it"}]},{"type":"paragraph","children":[{"type":"span","value":"If you have a successful business model, you most likely already have a huge pool of data about your consumers at your fingertips, such as what they have purchased, when they purchased it, and how they prefer to be contacted about future purchases. This is all collected from consumer interactions."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re not using this data or you’re not centrally storing it for easy access, you’re wasting a resource that can vastly improve the efficiency of your business, at least tenfold. AI, Internet of Things, and Big Data help businesses provide a better and more personalized customer experience. This data is important, and it should not be disregarded by executives who may not fully understand technology."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Not just Big Data, but "},{"type":"span","marks":["emphasis"],"value":"wide "},{"type":"span","value":"data"}]},{"type":"paragraph","children":[{"type":"span","value":"The sheer volume of data available to firms can pose several problems, one of which is the ability to handle and store it. You may need advanced software and hardware to store and handle the data, but machine learning in Big Data is about how the analysis of the data also has to adapt to the size of the dataset."}]},{"type":"paragraph","children":[{"type":"span","value":"In simple terms, imagine an online retailer’s database of customer information in a spreadsheet. Every customer is assigned a row, and if there are many customers, the spreadsheet will be long. Every variable in the data will receive its own column, such as purchase history, browser history, mouse clicks, and text from reviews: "},{"url":"http://jonathansoma.com/tutorials/d3/wide-vs-long-data/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"this makes the data "},{"type":"span","marks":["emphasis"],"value":"wide"}]},{"type":"span","value":". Machine learning is combined with Big Data in order to be able to easily analyze this ‘wide’ data making for the effective use of it."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Generating new data is just as important as using what you already have"}]},{"type":"paragraph","children":[{"type":"span","value":"The traditional approach to AI, Internet of Things, and Big Data is to use only the data that you already have. As data science evolves, the creation of new and more applicable data and capturing underutilized data becomes more important."}]},{"type":"paragraph","children":[{"type":"span","value":"Business processes that are helped by artificial intelligence are only as powerful as the data they are ‘fed’ which means that locating and creating the right data is essential. Using what you already have in conjunction with the new data can create an effective and efficient business model, and "},{"url":"https://www.wired.com/story/some-startups-use-fake-data-to-train-ai/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"some companies have decided to use fake data to train their AI"}]},{"type":"span","value":". This fake data also allows your IT professionals to train in how to create new data for your chatbots and other AI processes."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"How do you analyze only the most important data?"}]},{"type":"paragraph","children":[{"type":"span","value":"The reality of the situation is that businesses today simply don’t have the capacity to effectively make sense of Big Data in the time-frame that consumers demand. It requires some unique thinking on the part of businesses, which often leads to machine learning and AI."}]},{"type":"paragraph","children":[{"type":"span","value":"On Google alone, 40 000 search queries are processed every second. Manually sorting through the sheer volume of data could take months, being both time consuming and a waste of company resources. Using machine learning combined with Big Data will allow you to gain insight into only the most important aspects about you, your competitors, and your industry across a variety of different data points."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"IoT creates B2B value globally"}]},{"type":"paragraph","children":[{"type":"span","value":"The media has covered the Internet of Things with regard to how it’ll affect and be used by consumers, but some experts believe that “"},{"url":"https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/an-executives-guide-to-the-internet-of-things","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"business-to-business applications will account for nearly 70 percent of the value"}]},{"type":"span","value":"” we see from IoT applications over the next five to ten years."}]},{"type":"paragraph","children":[{"type":"span","value":"Manufacturing, agriculture, healthcare, mining, construction, and office environments will benefit from B2B IoT applications, with up to $5 trillion being generated solely in B2B situations. There is a global reach to IoT, as emerging markets which often supply goods to final manufacturers will be prime areas for the adoption of this exciting technology. It’s interesting to note that developing economies could forge ahead of the developed world in terms of IoT adoption as there are fewer ‘legacy technologies’ to replace."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Data and information give your business power"}]},{"type":"paragraph","children":[{"type":"span","value":"A business’s success depends upon how well in-company experts know the business model, something which can be helped by using AI, Internet of Things, and Big Data in your digital strategies. It’s imperative in any business that all employees are able to operate as autonomously as possible, which can be done by capturing the information that comes in over time, using it correctly, and making it available to whomever might need it."}]},{"type":"paragraph","children":[{"type":"span","value":"Data science can improve your executive intuition and empower you to make better business solutions. If you want to find out more about AI, Internet of Things, and Big Data, and how these can help with customer engagement ideas, "},{"url":"/articles/customer-relationship-management/big-data-customer-engagement/","type":"link","children":[{"type":"span","value":"read our thought-pieces on the subject"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Here’s how chatbots are improving customer experience in the beauty industry","description":"You'd be surprised at how chatbots and augmented reality are being used in the beauty industry for an improved customer experience.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633250195-shutterstock460861168-768x299.jpg?auto=format","id":"DatoCmsAsset-26032211"}},"internalName":"Here’s how chatbots are improving customer experience in the beauty industry","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633250207-shutterstock460861168-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633250207-shutterstock460861168-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633250207-shutterstock460861168-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633250207-shutterstock460861168-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoNCAgLEA0NDg8NDQ0ODh0NDg0YFxUlGBYVFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAMHDscFhw7Oy8vLy81Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAEBQYB/8QAHhAAAgEDBQAAAAAAAAAAAAAAAAEEAyExAhESEyL/xAAUAQEAAAAAAAAAAAAAAAAAAAAE/8QAGhEAAQUBAAAAAAAAAAAAAAAAAQACAyIxEf/aAAwDAQACEQMRAD8AqnK0bXYO5NLnkDqPyL2325ARR11KAHFTx5dNYZomjt2uaEfHbUB7R1f/2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633250207-shutterstock460861168-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoNCAgLEA0NDg8NDQ0ODh0NDg0YFxUlGBYVFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAMHDscFhw7Oy8vLy81Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAEBQYB/8QAHhAAAgEDBQAAAAAAAAAAAAAAAAEEAyExAhESEyL/xAAUAQEAAAAAAAAAAAAAAAAAAAAE/8QAGhEAAQUBAAAAAAAAAAAAAAAAAQACAyIxEf/aAAwDAQACEQMRAD8AqnK0bXYO5NLnkDqPyL2325ARR11KAHFTx5dNYZomjt2uaEfHbUB7R1f/2Q=="}},"id":"DatoCmsTemplateArticle-61953444","title":"Here’s how chatbots are improving customer experience in the beauty industry","slug":"chatbots-customer-experience-beauty","meta":{"updatedAt":"2022-10-26T23:05:54.392+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"How chatbots improve customer experience"}]},{"type":"paragraph","children":[{"type":"span","value":"Who would’ve thought that mobile phones would manage our lives, and artificial resources would guide our buying process? Well, customer experience has certainly come a long way. Not even our wildest dreams could have predicted the technology we’re experiencing today. And it’s only getting better."}]},{"type":"paragraph","children":[{"type":"span","value":"When it comes to beauty, customers go beyond brand loyalty to find a product that feels good on their skin and doesn’t cost them an arm and a leg to purchase. However, this particular industry is one of the few that struggle with ecommerce purchases – mostly because customers don’t have the opportunity to ‘try something on’."}]},{"type":"paragraph","children":[{"type":"span","value":"But, since chatbots have helped some of the biggest beauty brands to better their customer service, it’s only practical for brands to try and offer the same in-store experience for those who are unable to leave their seat. New age "},{"url":"/articles/technology/applications-artificial-intelligence-travel/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"applications of artificial intelligence"}]},{"type":"span","value":" are giving brands the power to create a ‘robot’ that is as intelligent, authentic and sophisticated as a brand’s employees themselves. This, in turn, is helping to grow their bottom line and reach their ultimate goal – improved customer experience."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Why chatbots matter for customer experience"}]},{"type":"paragraph","children":[{"type":"span","value":"Put simply, the main reason why companies make use of chatbots is to improve their customer service and the overall customer experience. Companies can train their chatbots to answer specific questions about beauty products, giving customers a personalized experience according to their needs, price range, and skin type. While it’s been a popular and demanding concept for regular brands, the beauty, and fashion industries have always struggled to succeed simply because customers cannot try the product on before ordering it online."}]},{"type":"paragraph","children":[{"type":"span","value":"But, "},{"url":"https://en.wikipedia.org/wiki/Augmented_reality","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"with the introduction of augmented reality"}]},{"type":"span","value":", innovative beauty brands have shown their customers how easy it can be by asking the right questions, showing them the results and even incorporating suggestions into their bots. There are various channels you can use to communicate with your customers, from social media to "},{"url":"/products/interact/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"live chat on your website"}]},{"type":"span","value":". Whichever you choose, it all comes down to connecting with your audiences whenever, however, and wherever they need you most."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Where chatbots are headed"}]},{"type":"paragraph","children":[{"type":"span","value":"When chatbots first entered the market, there was much talk about beauty brands employing chatbots for the sake of having one. And, with negative commentary around chatbots being ‘creepy’ or impersonal, companies have taken the time to carefully design their own bot which reflects the voice of their brand."}]},{"type":"paragraph","children":[{"type":"span","value":"Apart from companies reaping the benefits of applications of artificial intelligence, chatbots can make customers’ lives significantly easier. Not only do they get given the helpful advice they need, but browsing time is cut down significantly too. Customers either have the opportunity to speak with someone directly about a product they’re looking for, or they’ll be offered value-adding suggestions from their browsing searches. While some might see this as a disadvantage for your website’s UX, others see it as yet another opportunity to improve their entire customer experience."}]},{"type":"paragraph","children":[{"type":"span","value":"With new advancements coming in strong every year, bots will slowly become more and more intelligent because of the information they’ll learn that they no longer need to be told by an employee what to do. Crazy to think. So, if your company is looking to improve business automation and change the way customers connect with your brand, then read more about how "},{"url":"/articles/customer-relationship-management/customer-engagement-chatbots/","type":"link","children":[{"type":"span","value":"chatbots can help improve your business operations"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":" How to make your AI chatbot sound more human","description":"Your bot’s personality is important if you want to make it sound more human. Click here to find out more.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633250346-istock-498660724-1440x560-1-768x299-1.jpg?auto=format","id":"DatoCmsAsset-26032213"}},"internalName":" How to make your AI chatbot sound more human","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960551","name":"Product Insights","slug":"product-insights"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633250361-istock-498660724-1440x560-1-768x299-1.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633250361-istock-498660724-1440x560-1-768x299-1.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633250361-istock-498660724-1440x560-1-768x299-1.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633250361-istock-498660724-1440x560-1-768x299-1.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoOCBEODhYLDg0QDgsKCxENDRENFxMZGBYTIhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg4OEhAQHC8cFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAAAwIEBf/EABwQAAMAAQUAAAAAAAAAAAAAAAABAgMEBRExM//EABYBAAMAAAAAAAAAAAAAAAAAAAECA//EABURAQEAAAAAAAAAAAAAAAAAAAAC/9oADAMBAAIRAxEAPwCnjbQ27agXHYzL5iSDF3CuQI64CgP/2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633250361-istock-498660724-1440x560-1-768x299-1.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoOCBEODhYLDg0QDgsKCxENDRENFxMZGBYTIhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg4OEhAQHC8cFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAAAwIEBf/EABwQAAMAAQUAAAAAAAAAAAAAAAABAgMEBRExM//EABYBAAMAAAAAAAAAAAAAAAAAAAECA//EABURAQEAAAAAAAAAAAAAAAAAAAAC/9oADAMBAAIRAxEAPwCnjbQ27agXHYzL5iSDF3CuQI64CgP/2Q=="}},"id":"DatoCmsTemplateArticle-61953468","title":"How to make your AI chatbot sound more human","slug":"ai-chatbot-sound-human","meta":{"updatedAt":"2022-11-17T08:55:31.791+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"Yesterday’s chatbots are by no means as powerful as today’s chatbots. From the customer experience existing solely from the user experience you get when you navigate through a website, to the real-life human interaction you experience with a brand, an AI chatbot has now transformed the user experience (UX) into a conversational interaction between humans and computers."}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots have been incorporated into social platforms, mobile apps and, of course, website chat. Because the future of conversational commerce and computing is structured around personality in general, it’s becoming more important for brands to humanize their approach and offer their customers a unique experience in line with their brand’s voice and position in the market."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/customer-relationship-management/conversational-commerce-customer-experience/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"How conversational commerce is changing the customer experience"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Why your bot’s personality is important"}]},{"type":"paragraph","children":[{"type":"span","value":"An AI chatbot was invented as a means to limit human-to-human interaction, allowing computers and artificial intelligence to handle customer queries where they can. Even though some customers are aware that they’re speaking to an AI chatbot, others aren’t. So, in order to cement these relationships and keep customers happy, businesses need to go the extra mile to make these artificial conversations more human-like through personality. Just this simple adjustment can make your chatbot appear more relatable, believable, and relevant to your users. That is, after all, the ultimate goal of "},{"url":"/articles/technology/chatbots-humans-better-together/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"enhanced customer experience"}]},{"type":"span","value":". Here are a few ways in which you can humanize your AI chatbot:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Build an AI chatbot that understands ‘context’"}]},{"type":"paragraph","children":[{"type":"span","value":"Initially, chatbots were created to respond to the most basic of questions. But the more businesses started to reap the benefits for their bottom line, the more technical building a chatbot became. By technical, it simply means that it requires a higher level of AI: one where they can understand the depth and context of a conversation and respond accordingly. Over time, your chatbot will be able to store particular answers to questions and bring them up whenever they identify a similar question."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/customer-relationship-management/consumers-chatbots-customer-support/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Here’s why consumers prefer to engage with chatbots for customer support"}]}]},{"type":"paragraph","children":[{"type":"span","value":"To become more successful in your chatbot’s humanized approach, your chatbot will need to hold longer, more meaningful conversations. Look at humans and how they interact with customers. Of course, customer experience needs to be professional to an extent, but in order to offer customers a successful, seamless experience, they will need to act, speak, and respond the way a human would in real life."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Memories drive conversations"}]},{"type":"paragraph","children":[{"type":"span","value":"As mentioned, your bot needs to be able to store the conversations they’ve had with a customer and remember the data collected. Something as small as these personal facts can make a huge difference in the customer’s experience, making them feel special and cared for on a personal level. Take product searches, for example. Based on a search and previous online purchases, your bot should be able to recommend a variety of similar items within reason, giving customers the convenient service they need."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Create a character for your bot"}]},{"type":"paragraph","children":[{"type":"span","value":"There’s nothing like having a laugh, even if it is because of a robot. In real life, we know that chatbots are not humans. And, although it may feel weird speaking to a chatbot, there are ways in which brands can eliminate the cold, straight-up connection and replace it with some humor. So, for instance, create a character for your bot. Give him or her a name that will stick. This ‘person’ should have unique character traits that speak the voice of your brand and offer your customers the exact same human experience that they’d experience in-store. When customers spend more time chatting to your AI chatbot, you’re giving them the opportunity to learn more about your brand, and perhaps even steer them toward buying something."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Treat your AI chatbot more like the face of your brand"}]},{"type":"paragraph","children":[{"type":"span","value":"Using a chatbot cuts customer service time for employees, allowing them the opportunity to focus on more complex, skills-driven tasks. So, in essence, the ‘person’ who you’re going to put in charge of dealing with your customers, needs to act, speak and respond like a ‘real’ employee from your business. You need to provide your bot with all the information they need to do your brand justice and to keep your customers happy. In fact, your bot should be treated as the most productive member of your company."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The future of chatbots is chatty"}]},{"type":"paragraph","children":[{"type":"span","value":"There are new chatbots popping up every day, making it more difficult for companies to compete with brands who are fast adopting the new technologies. Enhanced customer experience is the foundation of any successful, digital business. If you take hold of your AI chatbot and help it help you, you’ll be able to change the way people view your brand and make an overall difference in the industry. By adding some additional humanity to your brand, you’ll start seeing your customer engagement and bottom line grow at a rapid rate. See "},{"url":"/articles/customer-relationship-management/conversational-commerce-customer-experience/","type":"link","children":[{"type":"span","value":"how conversational commerce can help you change your customer experience"}]},{"type":"span","value":" in our recent article."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"Here’s why consumers prefer to engage with chatbots for customer support","description":"Clickatell looks at how consumers are embracing self-service and are preferring chatbots for customer support over their human counterparts.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633251804-istock-505250249-1440x560-1-768x299.jpg?auto=format","id":"DatoCmsAsset-26032256"}},"internalName":"Here’s why consumers prefer to engage with chatbots for customer support","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960551","name":"Product Insights","slug":"product-insights"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633251825-istock-505250249-1440x560-1-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633251825-istock-505250249-1440x560-1-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633251825-istock-505250249-1440x560-1-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633251825-istock-505250249-1440x560-1-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChMLDg0aDA0NGBENEhYNFyIZGBYVIhYaHysjHR0oKRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDgoPEAkNEC8dFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAaAAABBQEAAAAAAAAAAAAAAAADAQQFBgcA/8QAIBAAAQQABwEAAAAAAAAAAAAAAQACAwQGERIhMTIzBf/EABQBAQAAAAAAAAAAAAAAAAAAAAH/xAAUEQEAAAAAAAAAAAAAAAAAAAAA/9oADAMBAAIRAxEAPwDYxIwjZwTS/YaISAgQk6eUC95JCtfZuNjacylUTiPouSH/2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633251825-istock-505250249-1440x560-1-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChMLDg0aDA0NGBENEhYNFyIZGBYVIhYaHysjHR0oKRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDgoPEAkNEC8dFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAaAAABBQEAAAAAAAAAAAAAAAADAQQFBgcA/8QAIBAAAQQABwEAAAAAAAAAAAAAAQACAwQGERIhMTIzBf/EABQBAQAAAAAAAAAAAAAAAAAAAAH/xAAUEQEAAAAAAAAAAAAAAAAAAAAA/9oADAMBAAIRAxEAPwDYxIwjZwTS/YaISAgQk6eUC95JCtfZuNjacylUTiPouSH/2Q=="}},"id":"DatoCmsTemplateArticle-61953540","title":"Here’s why consumers prefer to engage with chatbots for customer support","slug":"consumers-chatbots-customer-support","meta":{"updatedAt":"2022-11-18T09:01:26.771+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Advanced, instant customer support and satisfaction have always been the ultimate goal for customer-facing departments. The ability to get there, however, wasn’t always as possible as it is today. Real-time customer support has become a frustration for both customers and agents, but with the help of the innovative chatbot, businesses can now offer their customers a convenient, self-service solution."}]},{"type":"paragraph","children":[{"type":"span","value":"Before chatbots, customers waited in virtual – and physical – queues for pretty long periods of wasted valuable time. Whether it was to inquire about a doctor’s appointment or to request a call-back on a vehicle quote, we’d all most likely become frustrated before being helped. Thankfully, the latest artificially intelligent tools, such as chatbots, have brought customers plenty of happy business interactions. They’ve made it easier for customers to receive the answers they need within a matter of minutes, without having to speak to a human unless it’s absolutely necessary."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"But do customers"},{"type":"span","marks":["strong","emphasis"],"value":" actually"},{"type":"span","marks":["strong"],"value":" like chatbots?"}]},{"type":"paragraph","children":[{"type":"span","value":"Yes! At first, many people thought it was strange to speak to a bot. But the more ‘helpful’ they become, the more people start to learn about the "},{"url":"/articles/technology/customers-looking-ai-driven-advice/","type":"link","children":[{"type":"span","value":"benefits of these artificial tools"}]},{"type":"span","value":" and how much more convenient they can make your life. With self-service being the new norm, more businesses have learned that customers want to solve problems without having to speak to someone over the phone. Of course, this can only be possible up to a certain degree before the conversation is handed over to a human agent, but for what it’s worth, these tools are designed to improve customer experiences. Not replace humans."}]},{"type":"paragraph","children":[{"type":"span","value":"Another reason why customers like the idea of a chatbot is because they’re able to personalize the customer experience with a business. Based on recent interactions, chatbots can collect customer data and respond with a message or a solution that would directly suit your needs or preferences. Personalized interactions also make customers feel special. And, because they don’t have to respond immediately, it allows customers to take their time and not be rushed. Everything is on their own time, and at their own pace."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Chatbots are here to improve customer support"}]},{"type":"paragraph","children":[{"type":"span","value":"The combination of a chatbot and a human provides customers with a results-driven service. Customers can choose the channel they want to communicate on, based on their degree of urgency. Having the option of a presence, even if it’s not a real person, communicating with you via your preferred messaging service, at any given time, is convenient and fast for customers. The fact that you don’t have to spend money on calls or sit in lengthy call center queues before you’re helped is a major perk, as well as the fact that you can leave a conversation whenever you feel like it and resume a day later without the conversation disappearing."}]},{"type":"paragraph","children":[{"type":"span","value":"The around-the-clock service that chatbots can offer makes it more convenient for customers who might come across an urgent issue after working hours or simply just want to inquire about something, and provide suggestions or feedback without having to speak over the phone. In essence, they act as the middleman or the ‘virtual assistant’ between customers and employees to help solve basic, and now more technical, queries before the need to interact with a human."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Happy chatting"}]},{"type":"paragraph","children":[{"type":"span","value":"What customers (and employees for that matter) should remember is that chatbots and other artificial intelligence tools are not ready to jump in and replace customer support for good. These intelligent solutions are here to make employees’ lives easier by allowing them to stop wasting time on time-consuming tasks that don’t improve the business’ revenue feed. Giving your customers the option of speaking to a conversational chatbot can provide them with a quick, seamless customer experience, which is exactly what they want."}]},{"type":"paragraph","children":[{"type":"span","value":"If you want to "},{"url":"/articles/technology/benefits-live-chat-business/","type":"link","children":[{"type":"span","value":"improve your customer service"}]},{"type":"span","value":", read our recent article to see how your employees can seek help from chatbot assistants and take advantage of their ability to increase productivity and customer satisfaction."}]}]}}}},{"seo":{"title":"A2P SMS messaging is a preferred business marketing channel","description":"A2P (application to person) messaging. Find out what it is and why it should be the preferred business marketing channel for many industries.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633251924-shutterstock623099165-768x299.jpg?auto=format","id":"DatoCmsAsset-26032259"}},"internalName":"A2P SMS messaging is a preferred business marketing channel","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633251965-shutterstock623099165-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633251965-shutterstock623099165-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633251965-shutterstock623099165-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633251965-shutterstock623099165-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQDggLDRYNDg0ODg0FDhUNDRENFx8aGCIVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUG/8QAHRAAAgIBBQAAAAAAAAAAAAAAAAIBBDEDEiIjMv/EABYBAQEBAAAAAAAAAAAAAAAAAAUCAf/EABwRAAEDBQAAAAAAAAAAAAAAAAEAAhIDBAURIf/aAAwDAQACEQMRAD8A2b2l2iz2kmci+r5E5nmIXB0ULjwIq5p2FhMgTknrApruLajRJf/Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633251965-shutterstock623099165-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQDggLDRYNDg0ODg0FDhUNDRENFx8aGCIVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUG/8QAHRAAAgIBBQAAAAAAAAAAAAAAAAIBBDEDEiIjMv/EABYBAQEBAAAAAAAAAAAAAAAAAAUCAf/EABwRAAEDBQAAAAAAAAAAAAAAAAEAAhIDBAURIf/aAAwDAQACEQMRAD8A2b2l2iz2kmci+r5E5nmIXB0ULjwIq5p2FhMgTknrApruLajRJf/Z"}},"id":"DatoCmsTemplateArticle-61953548","title":"A2P SMS messaging is a preferred business marketing channel","slug":"a2p-sms-messaging-marketing-channel","meta":{"updatedAt":"2022-11-18T09:06:50.536+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"A2P business marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"With such ever-changing customer behaviors, it’s essential for businesses to connect with their customers in moments that matter. There are countless benefits that bulk A2P SMS messaging can offer your business when you’re looking for ways to reach a bigger audience."}]},{"type":"paragraph","children":[{"type":"span","value":"While it might sound simple, businesses are working tirelessly to use the right tools to meet their customers’ needs. And, since mobile handheld devices are far more in demand than desktops and laptops are, the switch from email marketing to "},{"url":"/articles/digital-marketing/bulk-sms-marketing-top-priority-year/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"bulk A2P SMS marketing"}]},{"type":"span","value":" is massive for many companies."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is A2P SMS messaging?"}]},{"type":"paragraph","children":[{"type":"span","value":"Put simply, A2P is application-to-person messaging, used to describe an SMS which is sent from an application to a mobile device. For example, when your service provider sends you a message about their latest cellular packages or when your bank notifies you about your latest transactions."}]},{"type":"paragraph","children":[{"type":"span","value":"One of the key "},{"url":"http://multichannelmerchant.com/blog/5-ways-a2p-sms-can-be-a-game-changer-for-multichannel-merchants/#_","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"benefits of A2P SMS"}]},{"type":"span","value":" messaging is that customers are able to reply by means of two-way replies. Knowing this, businesses need to ensure that their chosen platform is safe, secure, and efficient. For example, if you’re agreeing to a transaction on your account, you can reply with a specific number. These are mainly used for financial departments, however, outside of the financing world, such interaction is a great way to learn more about your customers and what they expect from your business."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/infographic-a2p-sms-internet-things/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Infographic: How A2P SMS will help drive the Internet of Things"}]}]},{"type":"paragraph","children":[{"type":"span","value":"These are the most popular industries which reap incredible benefits from A2P SMS mobile marketing:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Businesses with customer relationship management (CRM) at the core of their operations."},{"type":"span","marks":["emphasis"],"value":" The messages they send their customers can be anything from appointment reminders to follow-up surveys, purchase confirmations, and more."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Businesses which base their decisions on interactive answers."},{"type":"span","marks":["emphasis"],"value":" Be it through contests, voting or charity donations, these answers are needed to make a decision on a topic."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Businesses such as financial institutions"},{"type":"span","marks":["emphasis"],"value":" which frequently use messages to send their customers information on their bank balances, due dates, contact information, and more."}]}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Choosing the right marketing channel"}]},{"type":"paragraph","children":[{"type":"span","value":"While A2P SMS messaging is a great form of mobile marketing, businesses need to keep evolving with the digital changes to keep up with their customers and ensure that the information they send and receive is safe."}]},{"type":"paragraph","children":[{"type":"span","value":"Apart from A2P SMS, there are so many different channels for businesses to use. And, the option you choose needs to be relevant and effective. Each channel has its own interface, and although some are simple and easy to adapt to, others are a little more technical."}]},{"type":"paragraph","children":[{"type":"span","value":"As messaging through the various applications and APIs stands, it’s clear that both A2P SMS messaging and chatbots are more popular than voice calls. The more convenient the communication channel is for customers, the better. Whether it’s to inquire about a general customer issue or to speak to a human, "},{"url":"/articles/digital-marketing/omnichannel-vs-multi-channel/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"having an omnichannel environment"}]},{"type":"span","value":" for your business will give it the opportunity to flourish."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Start reaping the rewards of A2P SMS messaging for your business, today"}]},{"type":"paragraph","children":[{"type":"span","value":"Customer support is an ongoing challenge, and especially since customers are wanting to engage with businesses in real time, bulk A2P SMS messaging can do wonders for your brand. Whether you want to get your marketing message out to a small or large group of people, messaging channels have quickly become the preferred, more effective approach to reaching your customers in moments that matter."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re interested in learning more about "},{"url":"/articles/digital-marketing/mobile-a2p-sms/","type":"link","children":[{"type":"span","value":"A2P SMS"}]},{"type":"span","value":" messaging for your business, why not "},{"url":"/sign-up","type":"link","children":[{"type":"span","value":"sign up"}]},{"type":"span","value":" for a free "},{"url":"/products/platform","type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":" account? You’ll have free testing in our sandbox environment and the easy wizard-driven process will have you up and running in no time."}]}]}}}},{"seo":{"title":"The future of enterprise Internet of Things applications","description":"5 vital aspects of the future of enterprise IoT applications and what this could mean for the businesses using them.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633252079-istock634327391440x560-768x299.jpg?auto=format","id":"DatoCmsAsset-26032268"}},"internalName":"The future of enterprise Internet of Things applications","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633252103-istock634327391440x560-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633252103-istock634327391440x560-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633252103-istock634327391440x560-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633252103-istock634327391440x560-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICA8QDQ4SDhgNDgUOCxUNChENFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHBAQHDscIhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAIBAAAQMCBwAAAAAAAAAAAAAAAAECBBE0AwUGEiExMv/EABcBAAMBAAAAAAAAAAAAAAAAAAIDBAH/xAAcEQABAwUAAAAAAAAAAAAAAAAFAAMRAQQTQVH/2gAMAwEAAhEDEQA/AGbJC7kKGBJpgVJZPSD+FbiWrcJTSJy4LylepZbnJwBjn3QFGEVxZR8rC//Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633252103-istock634327391440x560-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICA8QDQ4SDhgNDgUOCxUNChENFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHBAQHDscIhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAIBAAAQMCBwAAAAAAAAAAAAAAAAECBBE0AwUGEiExMv/EABcBAAMBAAAAAAAAAAAAAAAAAAIDBAH/xAAcEQABAwUAAAAAAAAAAAAAAAAFAAMRAQQTQVH/2gAMAwEAAhEDEQA/AGbJC7kKGBJpgVJZPSD+FbiWrcJTSJy4LylepZbnJwBjn3QFGEVxZR8rC//Z"}},"id":"DatoCmsTemplateArticle-61953562","title":"The future of enterprise Internet of Things applications","slug":"enterprise-internet-of-things-applications","meta":{"updatedAt":"2022-11-18T09:54:00.271+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Enterprise internet of things"}]},{"type":"paragraph","children":[{"type":"span","value":"Internet of Things applications are vast, such as deep learning on household security monitoring and energy consumption information or using your cell phone to control your thermostat from a remote location. It is continuing to gain traction as one of the biggest future technology trends to watch because it makes life easier for consumers, something which businesses have started taking note of."}]},{"type":"paragraph","children":[{"type":"span","value":"For enterprise IoT, businesses can expect to get a much deeper understanding of how consumers spend their time, especially if they utilize the data collected from smart devices and appliances. This will allow businesses to provide consumers with a better, more well-rounded consumer experience. Below we discuss the future of enterprise IoT applications and "},{"url":"https://newsroom.cisco.com/press-release-content?articleId=1847422","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"what this could mean for the businesses using them"}]},{"type":"span","value":"."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Fast 5G"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the biggest problems that the Internet of Things applications face is the risk that the devices could overwhelm existing 3G, 4G and LTE networks as they grow. This is why "},{"url":"https://internetofthingsagenda.techtarget.com/definition/LPWAN-low-power-wide-area-network","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"LPWAN"}]},{"type":"span","value":" (low-power wide-area networks) have been popping up."}]},{"type":"paragraph","children":[{"type":"span","value":"5G is one of the more innovative future technology trends that could be on the horizon of enterprise IoT, as it will offer a more powerful and versatile answer to the problem. 5G stands for ‘fifth generation’ and the connections are based on user experience, system performance, business models, and management and operations. 5G is suited to low-power, low data rate devices in large numbers, but is also capable of handling high bandwidth pulses of data. It’ll allow for an infinite number of ‘things’ with embedded connectivity."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Machine learning"}]},{"type":"paragraph","children":[{"type":"span","value":"Internet of Things applications creates a seemingly unfathomable amount of data. For example, "},{"url":"https://www.computerweekly.com/news/450431977/How-machine-learning-is-applied-in-industrial-IoT","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"industrial IoT reports show that one jet engine"}]},{"type":"span","value":" creates one terabyte of data in just five hours. A lot of this data can be unstructured, which means that machine learning is needed to structure, cleanse, and process this data."}]},{"type":"paragraph","children":[{"type":"span","value":"One of the future technology trends for enterprise Internet of Things applications involves using machine learning to help tame the flood of information that comes from the various sensors and devices being used. If IoT ever wants to enter the world of automation (which seems likely) then having a strong machine learning component will be the next step to take. For enterprise IoT, which deals with consumers and businesses, machine learning will be vital in improving the customer experience."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Smart offices to save on costs"}]},{"type":"paragraph","children":[{"type":"span","value":"One application for enterprise IoT will be to use devices that have a high ROI and work on reducing costs through automation. "},{"url":"http://web.archive.org/web/20180730182326/https://www.networkworld.com/article/3235220/internet-of-things/how-iot-is-shaping-the-smart-office-of-the-future.html","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"There are cases of smart offices which use IoT"}]},{"type":"span","value":" sensors to regulate the temperature of the office, and lighting systems that enable and disable lighting based on presence as well as motion."}]},{"type":"paragraph","children":[{"type":"span","value":"If someone was to book a conference room, the air conditioning system could adjust the temperature while the room is in use and before the conference has started, based on the data collected. The lighting system would be able to adjust to the number of people who will be in the room, all of which involves using data collected from sensors, combined with machine learning. Using heating and lighting only when people are in rooms saves businesses monthly costs on high electricity bills."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Blockchain meets the Internet of Things applications"}]},{"type":"paragraph","children":[{"type":"span","value":"Using blockchain technology combined with the Internet of Things applications is one of the most exciting future technology trends for enterprise IoT. Combining these two powerhouses of technology could help to ensure steady, secure, and robust transactions via Blockchain."}]},{"type":"paragraph","children":[{"url":"https://blockgeeks.com/guides/what-is-blockchain-technology/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Blockchain technology is a decentralized technology"}]},{"type":"span","value":" that stores numerous uneditable ledgers that are maintained on various ‘blocks’ to strengthen financial transparency and efficient transactions. How does this relate to enterprise IoT, you ask? Well, one of the downfalls of IoT is that there are security issues, such as data integrity, confidentiality, and privacy. These security issues can be regulated by the use of blockchain technology. It also helps with the transparency of procedure, as each node can be tracked and the weak link can easily be discovered. It will lead to no overwriting or altered records, creating a more robust system."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Tracking employees with wearable devices"}]},{"type":"paragraph","children":[{"type":"span","value":"While using vehicle trackers is not a new thing, "},{"url":"https://www.pwc.co.uk/issues/data-analytics/insights/discover-the-possibilities-of-wearable-technology-in-the-workplace.html","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"tracking your employees with wearable devices"}]},{"type":"span","value":" is one of the Internet of Things applications that can help a business to remain transparent to consumers and ensure that nothing untoward is happening while employees are out in the field."}]},{"type":"paragraph","children":[{"type":"span","value":"You could also use these devices in an office setting, but it’s important to be aware that surveilling your staff should not come from a place of mistrust. The wearable devices can also be used to ascertain the health of your workers, allowing you to put this data to good use by implementing an office health plan or setting up a worksite gym to encourage healthy lifestyle choices. These devices could be connected to your computer or phone, giving you alerts when an employee has veered off the route they were set on, or if their health is improving, thus directly improving their productivity."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Data is the key to the future"}]},{"type":"paragraph","children":[{"type":"span","value":"If you look at all the future projections for enterprise IoT, it’s clear that industry professionals see that IoT-generated data provides the biggest short- and long-term possibilities, rather than the devices themselves. To create a smart world, future technology trends are looking more and more towards data-driven decisions, but the devices involved are not being cast aside. Rather, they’re updated accordingly. Find out more about the interesting Internet of Things applications by "},{"url":"/articles/technology/state-internet-of-things/","type":"link","children":[{"type":"span","value":"reading our recent article on the topic"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Why SMS marketing is important to growing your small business","description":"5 reasons why your small business should be doing SMS marketing from increasing brand loyalty to boosting ROI.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633252197-shutterstock532398496-768x299.jpg?auto=format","id":"DatoCmsAsset-26032276"}},"internalName":"Why SMS marketing is important to growing your small business","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633252215-shutterstock532398496-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633252215-shutterstock532398496-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633252215-shutterstock532398496-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633252215-shutterstock532398496-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQ0ODhgODg0NDh0NDRENFxUdGBYVFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0NHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAgUG/8QAHhAAAQIHAQAAAAAAAAAAAAAAAQADAgQFEhMhMRH/xAAWAQEBAQAAAAAAAAAAAAAAAAABAgD/xAAXEQEBAQEAAAAAAAAAAAAAAAABAFED/9oADAMBAAIRAxEAPwDdMlkN9U+pOsQNk3JIScfVIqxOI7SUc0khmmjEfChRZcm47QtKmX//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633252215-shutterstock532398496-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQ0ODhgODg0NDh0NDRENFxUdGBYVFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0NHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAgUG/8QAHhAAAQIHAQAAAAAAAAAAAAAAAQADAgQFEhMhMRH/xAAWAQEBAQAAAAAAAAAAAAAAAAABAgD/xAAXEQEBAQEAAAAAAAAAAAAAAAABAFED/9oADAMBAAIRAxEAPwDdMlkN9U+pOsQNk3JIScfVIqxOI7SUc0khmmjEfChRZcm47QtKmX//2Q=="}},"id":"DatoCmsTemplateArticle-61994790","title":"Why SMS marketing is important to growing your small business","slug":"sms-marketing-small-business","meta":{"updatedAt":"2022-11-21T13:32:47.974+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS marketing for small businesses"}]},{"type":"paragraph","children":[{"type":"span","value":"Growing a small business used to take hours of time and effort, with marketing strategies that became convoluted and complex. While all of this might seem necessary, adopting a simpler outlook could prove to be more effective. An SMS marketing campaign is an important method to use to help your business grow, as we live in a world that is steadily moving toward becoming more digitally focused."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Personalization builds brand loyalty"}]},{"type":"paragraph","children":[{"type":"span","value":"The best small business advice to follow if you want to grow your brand is to grab the interest of your customers. This means that you need to offer them content that is tailored to their wants and needs. However, sending out irrelevant and unhelpful content for the sake of sending out content is not a sound marketing strategy."}]},{"type":"paragraph","children":[{"type":"span","value":"Small business owners can use the personalization capabilities of SMS marketing and send out tailored messages about promotions, sales and even messages on a customer’s birthday. "},{"url":"https://www.forbes.com/sites/shephyken/2017/10/29/personalized-customer-experience-increases-revenue-and-loyalty/#5c1bc3cb4bd6","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"With successful SMS marketing, personalization is vital"}]},{"type":"span","value":". Firing out generic, sales-oriented SMS messages decreases customer engagement and is ineffective at increasing return customers."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Strong customer relationships provide a strong foundation"}]},{"type":"paragraph","children":[{"type":"span","value":"Any small business owner knows that having strong customer relationships in your early days of starting out can help to build a business to new heights. With SMS marketing, "},{"url":"https://www.forbes.com/sites/micahsolomon/2015/12/24/customer-engagement-is-everything/#25e96fdb466b","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"you are consistently reaching out and making contact with your customers, and ensuring that their customer experience is positive and ongoing"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"Customers love being treated like VIPs, which makes an SMS campaign an effective way to build customer relationships. You can send out personalized messages to your customers at just the right moment to show that you care about their experiences by rewarding them with exclusive offers. This paves the way towards strong customer relationships which will ultimately lead to business success."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"SMS marketing is easy to track"}]},{"type":"paragraph","children":[{"type":"span","value":"Return on investment (ROI) is what marketing is all about. If a campaign is difficult to track and analyze, it won’t be very useful to a company, especially a small business. Fortunately, SMS marketing is easy to track, providing useful data for marketers and other departments to utilize effectively."}]},{"type":"paragraph","children":[{"type":"span","value":"With an SMS marketing campaign, users either click on provided links or they do not, and it is this simplicity that allows a business to track how well their campaign is doing. Being able to "},{"url":"https://www.marketingterms.com/dictionary/clickthrough_rate/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"understand the click-through-rate (CTR) of a campaign"}]},{"type":"span","value":" can help marketers to develop a better campaign and it offers valuable data to use in the development of future outreach efforts."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Increase customer awareness"}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re a relatively new small business, following the small business advice of ‘grabbing attention’ can be difficult. However, using SMS marketing can help by significantly increasing customer awareness. There is no better channel than SMS to send targeted, relevant messages to clients about your growing brand."}]},{"type":"paragraph","children":[{"url":"https://www.businessnewsdaily.com/10371-machine-learning-chatbots-increase-sales.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"It’s an effective tool to use during peak retail seasons too"}]},{"type":"span","value":", such as the holiday season and when you have a sale or discount at your store. If you offer your customers tailored offers during peak seasons, you’ll be able to watch your sales grow by leaps and bounds. Customer awareness is vital for small businesses, so instead of printing out hundreds of flyers to hand out at your store, "},{"url":"/products/sms/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"invest in SMS marketing"}]},{"type":"span","value":" to get your message across."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/boost-festive-season-sales-use-sms-for-better-customer-experience/","type":"link","children":[{"type":"span","value":"Increase seasonal sales: Use SMS for better customer experience"}]}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Best practices for SMS marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"If you want to employ SMS marketing as part of your marketing strategy, ensure that you’re following these best practices for an effective campaign."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Timing is everything: "},{"type":"span","value":"Because SMS is immediate, "},{"url":"https://www.business2community.com/infographics/retail-sms-marketing-best-time-send-sms-campaign-infographic-01936598","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"the time which you send your messages out is vital to the success of your campaign"}]},{"type":"span","value":". Remember that the customer will likely open these messages within five seconds of receiving them, so it is best to send SMS messages when you think a customer will make a decision. A coffee shop might send out promotional messages at ten in the morning when people are in need of their second cup of coffee, and a plumber could send out reminders for appointments an hour in advance, for example."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Keep it short and sweet: "},{"type":"span","value":"Keep your messages short and to the point. Consumers don’t want to have to read through a wall of text to find out about a promotion – they want to know everything upfront, and in twenty words or less. Keep your SMS marketing messages punchy and informative to increase customer engagement."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Calls to action are vital: "},{"type":"span","value":"Sending out a short, relevant SMS marketing message is a great practice but it’s futile if the customer doesn’t know what to do with your information. This is why a good call to action or CTA in every message you send is vital. You can include a link to a website or campaign page at the end of your message, or a word or phrase to send to a number to receive a promotional code. Whatever you choose, ensure you always add a CTA to your SMS messages."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Growing a small business can be tricky, so follow some sound small business advice and implement SMS marketing as part of your marketing campaigns. If you want more information on why bulk SMS is important for your business, "},{"url":"/articles/digital-marketing/bulk-sms-messaging-businesses/","type":"link","children":[{"type":"span","value":"we have some unique advice for you on the topic"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"The rise in conversational search is changing digital customer engagement","description":"Find out about personalized digital customer engagement and how conversational voice search is changing customer engagement.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633604010-shutterstock414263236-300x117.jpg?auto=format","id":"DatoCmsAsset-26577060"}},"internalName":"The rise in conversational search is changing digital customer engagement","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633604010-shutterstock414263236-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633604010-shutterstock414263236-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633604010-shutterstock414263236-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633604010-shutterstock414263236-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoLDhgVFhEVDh0dHREYFxQdHRYVFhUaHysjGikoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHC8oIigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwABBf/EACEQAAIBAwMFAAAAAAAAAAAAAAECAAMEBREhUQYSEzRB/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwL/xAAYEQEAAwEAAAAAAAAAAAAAAAABAAIRIf/aAAwDAQACEQMRAD8AcNVqajVjA3qK8oEOoYawjyBPY2/yLfOE+d9zIVjUqZBOtfihk2K8yTMu/fMqKPJLU2f/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633604010-shutterstock414263236-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoLDhgVFhEVDh0dHREYFxQdHRYVFhUaHysjGikoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHC8oIigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwABBf/EACEQAAIBAwMFAAAAAAAAAAAAAAECAAMEBREhUQYSEzRB/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwL/xAAYEQEAAwEAAAAAAAAAAAAAAAABAAIRIf/aAAwDAQACEQMRAD8AcNVqajVjA3qK8oEOoYawjyBPY2/yLfOE+d9zIVjUqZBOtfihk2K8yTMu/fMqKPJLU2f/2Q=="}},"id":"DatoCmsTemplateArticle-62000431","title":"The rise in conversational search is changing digital customer engagement","slug":"conversational-search-digital-customer-engagement","meta":{"updatedAt":"2022-11-21T13:31:20.080+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Conversational customer engagement"}]},{"type":"paragraph","children":[{"type":"span","value":"Users are changing the way they search. They're increasingly using natural language and asking questions. Digital customer engagement is not the same as it once was."}]},{"type":"paragraph","children":[{"type":"span","value":"In the past, we’ve always expected to be served the same content and information that would be seen by other users. Another user may live across the world and have a completely different set of needs and interests to you, and you’d both be seeing the same content on every website and digital platform you’d visit. But times and technology have changed."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Personalized digital customer engagement"}]},{"type":"paragraph","children":[{"type":"span","value":"Users want to see the information that has been "},{"url":"/articles/digital-marketing/personalized-marketing/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"personalized to their needs and interests"}]},{"type":"span","value":". They want their previous interaction with the site to be remembered and to inform the way in which the website is currently being displayed."}]},{"type":"paragraph","children":[{"type":"span","value":"The digital marketing industry must also embrace this change in search to inform online marketing strategies. What would appeal to one customer likely won’t appeal to all. It’s no longer acceptable to send the same messages to all customers. In fact, that’s a pretty effective way to frustrate them, leading to them unsubscribing, unliking, and unfollowing."}]},{"type":"paragraph","children":[{"type":"span","value":"An option that digital marketing professionals have long used to their great advantage is location marketing. By understanding where a customer is based, using their GPS-enabled mobile phone to pick up their location, you're able to push adverts from their closest store. This ensures they aren't arriving at a store only to find out that specific promotion is only available in another town, two hours away. That’s an effective way to personalize your online marketing strategies, without feeling too intrusive but rather offering helpful information."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Increase in voice search"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the reasons why search is changing so significantly is due to the increase in voice search. Previously, you would have typed “sushi New York” into a search engine. Now, you’re more likely to ask your smart device to help you find “the best and most affordable sushi restaurant in New York’s Greenwich area that’s open tonight”. By asking such a specific question, you’re making your intention and desire to purchase obviously."}]},{"type":"paragraph","children":[{"type":"span","value":"According to "},{"url":"https://www.thinkwithgoogle.com/consumer-insights/natural-language-searches/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Think with Google"}]},{"type":"span","value":", during the past two years:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Mobile searches for “do I need” have grown by more than 65%. Do I need a new mobile phone?"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Mobile searches for “should I” have grown by more than 65%. Should I buy a new mobile phone?"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Mobile searches asking “can I” questions have increased by 85%. Can I get a new mobile phone on my current phone contract?"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"In the past, people used more simple searches. Just by typing in simple keywords, they were able to find the information they were looking for. Now, though, searchers have become more specific and so have their questions. This means that marketers need to meet these specific customer queries. Customers are becoming more comfortable with using technology. They’re using natural language while looking for answers to their questions and exporting intuitive experiences."}]},{"type":"paragraph","children":[{"type":"span","value":"“In search, after locking down the keywords and phrases typically associated with your business, think beyond those to consider more conversational phrases that customers might be using to find you,” says Sara Kleinberg, Head of Ads Research and Insights at Google."}]},{"type":"paragraph","children":[{"type":"span","value":"Google has become really effective at understanding search intent. It knows what users are really saying when they ask a question. Search queries which start with \"I want\", “how”, “why”, “when”, and “where”, trigger algorithmic outcomes which work to bring relevant answers to searchers."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’d like to learn more about how "},{"url":"/articles/digital-marketing/mobile-search-intent/","type":"link","children":[{"type":"span","value":"mobile has changed search intent"}]},{"type":"span","value":" and its impact on digital customer engagement, read our recent article. It highlights how digital marketers must use mobile to build more vibrant experiences for their consumers."}]}]}}}},{"seo":{"title":"How emerging technology trends can improve education","description":"Emerging technology trends can really help improve education. 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Education is one such field that has been influenced by the introduction of technology, with "},{"url":"http://www.edu-board.co.za/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Smart Boards "}]},{"type":"span","value":"becoming more common and "},{"url":"/articles/information-security/blockchain-future-ai/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"blockchain technology"}]},{"type":"span","value":" allowing the possibility for educators to record information, develop new training methods and track the cost of education using information gathered about their students."}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots and machine learning will also come into play in the classroom. Universities can use chatbots for easier enrolments and teachers can use the machine learning capabilities to develop more personalized forms of learning by looking at the patterns from data collected and offering insights to their students to guide them in the right direction."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Enhanced teaching"}]},{"type":"paragraph","children":[{"type":"span","value":"Teaching and lecturing are two of the most important aspects of education. Technological innovations have been improving the abilities and resources available to teachers. Science teachers "},{"url":"https://concord.org/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"can use digital simulators to show scientific processes"}]},{"type":"span","value":", and assessments will become easier with the help of technology."}]},{"type":"paragraph","children":[{"type":"span","value":"With the use of emerging technology trends, testing the level of the student’s understanding can be done in real-time, allowing teachers to use this information to help weaker learners understand the subject better. The class can then move on to the next subject with ease, knowing that all learners are on the same page and have the same understanding."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Global learning via video conferences"}]},{"type":"paragraph","children":[{"type":"span","value":"For lecturers who teach foreign languages, being able to connect with native language speakers can enhance and improve the skills of their students. New platforms have emerged, such as "},{"url":"http://www.glovico.org/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Glovico.org"}]},{"type":"span","value":" which allow students to set up language lessons with a native speaker, via video conferencing."}]},{"type":"paragraph","children":[{"type":"span","value":"Learning a language from a native speaker can help students to better understand the nuances of a foreign language. Lecturers could set up language exchanges in their classrooms, and expose their class to different cultures and perspectives by using these advanced emerging technology trends. With the use of a Smart Board, the video conferences can be interactive, bringing another element of learning into the class."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Emerging technology trends will vastly improve communication"}]},{"type":"paragraph","children":[{"type":"span","value":"Education is founded on the effectiveness of communication between teachers and students, and emerging technology trends such as chatbots have helped to improve this. The classroom will soon be transformed into a community where teachers quickly post assignments and where students can instantaneously ask questions."}]},{"type":"paragraph","children":[{"url":"https://chatbotslife.com/higher-education-chatbot-chatbots-are-the-future-of-higher-education-51f151e93b02","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Admission procedures in some universities have been streamlined by the use of chatbots"}]},{"type":"span","value":" that have machine learning in place. New applicants today consist of young millennials who have a constant online presence, so using chatbots is pretty much second nature to many of them. Using a chatbot system to help them enroll in a university will make the process easier to understand and eliminate time wasted standing in admissions offices."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Electronic and interactive textbooks"}]},{"type":"paragraph","children":[{"type":"span","value":"Electronic and interactive textbooks are growing in popularity, especially with innovations like e-readers such as the"},{"url":"https://www.lifewire.com/the-best-ereaders-4046778","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" Amazon Kindle and Kobo Aura"}]},{"type":"span","value":". E-books hold unimaginable potential for education, and interactive textbooks include audio and video capabilities for enhanced reading for younger students and those with disabilities."}]},{"type":"paragraph","children":[{"type":"span","value":"Using digital textbooks also decreases "},{"url":"https://well.blogs.nytimes.com/2009/07/21/weighing-school-backpacks/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"the weight of a student’s backpack"}]},{"type":"span","value":" since they won’t be carrying 5 to 10 textbooks around. A heavy backpack can cause back pain and other health issues. Interactive textbooks are also more conducive to learning than paper versions, as students are able to highlight pertinent information and set reminders to read over this information before a test. The devices used for reading are also able to connect with other devices over a cloud-based platform, allowing students to quickly access information on their cell phone if they’ve forgotten their devices at home or in their dorm rooms."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"What are the benefits of technology for educators?"}]},{"type":"paragraph","children":[{"type":"span","value":"Despite technology being used more and more in classrooms, the role of a teacher will never become obsolete. Artificial intelligence may come with new and exciting innovations, but it will never replace the intuition and caring that a teacher or lecturer provides."}]},{"type":"paragraph","children":[{"type":"span","value":"Using technology in the classroom will help to improve engagement with the students, as well as knowledge retention. It can also help to encourage individual learning and allow learners to grow at their own pace. Using interactive technology encourages collaboration between students, making the classroom or lecture hall a more inclusive place."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"Emerging technology trends can make enrolling in schools and contacting university admin easier and more efficient. And, SMS has a role to play, too. "},{"url":"/articles/digital-marketing/sms-messaging-education/","type":"link","children":[{"type":"span","value":"Read more"}]},{"type":"span","value":" about how SMS messaging can benefit the education sector."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"How an SMS campaign can push sales in the fashion industry","description":"Marketing for the fashion industry can be pretty difficult but Clickatell offers some tips to boost sales.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633252479-shutterstock304756514-768x299.jpg?auto=format","id":"DatoCmsAsset-26032297"}},"internalName":"How an SMS campaign can push sales in the fashion industry","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633252507-shutterstock304756514-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633252507-shutterstock304756514-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633252507-shutterstock304756514-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633252507-shutterstock304756514-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFRYVDhgVDg0NGR0NDgoYFxsiGCIfIhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBANFS8cFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB8QAAEDAwUAAAAAAAAAAAAAAAEAAgMEIUEFERITFP/EABUBAQEAAAAAAAAAAAAAAAAAAAMA/8QAFhEBAQEAAAAAAAAAAAAAAAAAAAIB/9oADAMBAAIRAxEAPwDWtQmZHTO5FKT5YnTE75RjWyfObpSYT2m+UB4k20NWyOMDdWhFMTwUUtnH/9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633252507-shutterstock304756514-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFRYVDhgVDg0NGR0NDgoYFxsiGCIfIhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBANFS8cFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB8QAAEDAwUAAAAAAAAAAAAAAAEAAgMEIUEFERITFP/EABUBAQEAAAAAAAAAAAAAAAAAAAMA/8QAFhEBAQEAAAAAAAAAAAAAAAAAAAIB/9oADAMBAAIRAxEAPwDWtQmZHTO5FKT5YnTE75RjWyfObpSYT2m+UB4k20NWyOMDdWhFMTwUUtnH/9k="}},"id":"DatoCmsTemplateArticle-62006877","title":"How an SMS campaign can push sales in the fashion industry","slug":"sms-campaign-sales-fashion-industry","meta":{"updatedAt":"2022-11-21T13:26:40.348+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS marketing in the fashion industry"}]},{"type":"paragraph","children":[{"type":"span","value":"The fashion industry can be fickle, with trends coming and going as soon as the seasons change. Marketing for the fashion industry can be pretty difficult, but an SMS campaign can help immensely to boost sales in the retail sector once new trends come in, and "},{"url":"https://medium.com/@cheryljoy/how-digital-marketing-is-redefining-the-fashion-industry-7ecef7545164","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"the disruptive nature of mobile marketing means that retailers will either need to adapt or die"}]},{"type":"span","value":" at the end of the day."}]},{"type":"paragraph","children":[{"type":"span","value":"Customers become aware of alternate brands by researching online, and technology in marketing means that many brands are also aware of this. To enhance the retail experience, you’ll need to reach customers at every level, so an SMS marketing campaign is an ideal part of this solution."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"SMS is ideal for on-the-go shoppers"}]},{"type":"paragraph","children":[{"type":"span","value":"Today’s consumers are often using their mobile devices to research an outlet, a brand, or even to do their shopping. Fashion is an industry that benefits immensely from these on-the-go and off-the-cuff impulse purchases, which makes an SMS campaign the perfect tool for driving fashion sales."}]},{"type":"paragraph","children":[{"url":"https://blog.salecycle.com/strategies/are-fashion-retailers-ahead-of-the-game-on-mobile/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Almost sixty percent of fashionistas"}]},{"type":"span","value":" use their mobile to make online fashion purchases, which increases the likelihood of them opening your promotional SMS tenfold. A personalized message with a link to your online store will have consumers clicking ‘Safe Checkout’ in their carts in record speeds. On-the-go shopping is fast-paced and instantaneous, and SMS marketing allows marketers to provide an omnichannel customer experience. Because consumer decisions are spontaneous, they’ll be more likely to open a well-timed SMS offering a discount or notifying them of a new item of clothing in your online store."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Use an SMS campaign to keep consumers connected"}]},{"type":"paragraph","children":[{"type":"span","value":"Using a bulk SMS campaign in your fashion marketing strategy allows consumers to stay connected to your brand, "},{"url":"https://www.linkedin.com/pulse/how-sms-marketing-best-option-increase-customer-panaro-marketing","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"encouraging loyalty, and return customers"}]},{"type":"span","value":". However, it’s important that you don’t overwhelm your consumers with too many SMS messages. Rather, keep it for pertinent times, such as seasonal sales or new releases from a fashion house."}]},{"type":"paragraph","children":[{"type":"span","value":"Providing consumers with a connection to your store through SMS is an effective way to improve their customer experience and encourage them to choose your brand over others. Rather than have customers navigate to your website to find out about sales, send them a simple message with important details and a link to the right page. Sending a thank you message when someone has signed up to your mailing list can also create a strong relationship with new customers."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Improve the ordering experience"}]},{"type":"paragraph","children":[{"type":"span","value":"While shopping online is an exciting experience, many people are uncertain about whether their purchase will arrive on time, or at all. For fashion houses, this an extremely important aspect of keeping return customers, and using SMS technology in marketing can help immensely."}]},{"type":"paragraph","children":[{"url":"/articles/digital-marketing/sms-messaging-logistics/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Sending out a delivery update SMS"}]},{"type":"span","value":" once the customer’s order is in the warehouse, another when it is on the way to them and another once the delivery has been completed, will help to cement your brand in their mind as one that truly cares about their fears and about solving the problems related to these fears. Confirmation messages, such as before and after they have paid for their order, add another level of positivity to their customer experience."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Customer retention"}]},{"type":"paragraph","children":[{"type":"span","value":"Customers believe that businesses should communicate with them more, and this is especially true of the fashion industry. An SMS campaign is highly effective in retaining customers, and "},{"url":"/articles/digital-marketing/artificial-intelligence-marketing/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"by integrating Artificial Intelligence (AI) into your SMS marketing strategy"}]},{"type":"span","value":" you can create highly personalized messages to send out to your customers."}]},{"type":"paragraph","children":[{"type":"span","value":"SMS coupons, vouchers, tempting offers, loyalty schemes, and tailored promotions are all ideal ways to retain your customers. It shows that you haven’t forgotten about them after their first purchase. By sending SMS messages at the right time, your once-off customers could become return customers. SMS is effective because it’s instant and the messages are short and to the point, resonating with an audience that isn't interested in wading through promotional material to reach the end link or promo code."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/sms-solutions-retail-marketing/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"The benefits of SMS solutions in retail marketing"}]}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Instant opening of messages"}]},{"type":"paragraph","children":[{"type":"span","value":"Almost everyone these days has a mobile phone, and even the most basic of devices is capable of receiving an SMS. People who have their phones with, on, or near them are "},{"url":"http://www.bizcommunity.com/Article/196/423/172562.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"more likely to open an SMS within seconds of receiving it"}]},{"type":"span","value":", making an SMS campaign for your fashion house highly likely to reach people and succeed."}]},{"type":"paragraph","children":[{"type":"span","value":"Tailoring your messages will make them even more enticing, and this can be done by using the data collected by an AI platform combined with machine learning. You can increase app download rates and site traffic by providing a link in your SMS directing customers to a specific page of your website or to a promotional campaign page. The fact that messages are opened instantly means that you’ll have a better chance of garnering conversions and leads."}]},{"type":"paragraph","children":[{"type":"span","value":"In today’s fast-paced world, an SMS campaign can be a game-changer for a fashion house that wants to boost sales. "},{"url":"/articles/customer-relationship-management/4-reasons-customers-want-sms-messaging/","type":"link","children":[{"type":"span","value":"Find out more about why your customers want SMS messaging"}]},{"type":"span","value":" and how this can work for you."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"Digital channels for customer engagement","description":"Find out how you can best exploit your available digital channels using an omni-channel approach to boost customer loyalty and sales.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633252691-shutterstock562295779-768x299.jpg?auto=format","id":"DatoCmsAsset-26032313"}},"internalName":"Digital channels for customer engagement","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"},{"id":"DatoCmsTaxonomyCategory-142960544","name":"Contact Centers","slug":"contact-centers"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633252716-shutterstock562295779-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633252716-shutterstock562295779-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633252716-shutterstock562295779-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633252716-shutterstock562295779-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgVEBIQDhgODQ0ODhYNDRENFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAsNHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAABBQIDBv/EAB0QAAICAQUAAAAAAAAAAAAAAAABAxECBBMhMTL/xAAXAQADAQAAAAAAAAAAAAAAAAACAwQA/8QAGBEBAAMBAAAAAAAAAAAAAAAAAgABEQP/2gAMAwEAAhEDEQA/ANpq6zjdirYjWV2MtT4YpkfZNxByNbuSzjja4YSiwAIHZqVz/9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633252716-shutterstock562295779-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgVEBIQDhgODQ0ODhYNDRENFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAsNHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAABBQIDBv/EAB0QAAICAQUAAAAAAAAAAAAAAAABAxECBBMhMTL/xAAXAQADAQAAAAAAAAAAAAAAAAACAwQA/8QAGBEBAAMBAAAAAAAAAAAAAAAAAgABEQP/2gAMAwEAAhEDEQA/ANpq6zjdirYjWV2MtT4YpkfZNxByNbuSzjja4YSiwAIHZqVz/9k="}},"id":"DatoCmsTemplateArticle-62012646","title":"Digital channels for customer engagement","slug":"digital-channels-customer-engagement","meta":{"updatedAt":"2022-11-21T13:25:46.170+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Customer engagement channels"}]},{"type":"paragraph","children":[{"type":"span","value":"There are many ways for businesses to communicate with their customers and manage those relationships. Some are more successful, and all have their pros and cons. It’s understandable that every business and marketing professional would want to know which digital channels work best for customer engagement and which are not as successful. The next logical step is then to find methods to improve the channels which aren't working or possibly replace those channels with ones that’ll be more effective."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Map out your typical customer’s journey across all channels"}]},{"type":"paragraph","children":[{"type":"span","value":"Let’s imagine a customer hearing an advert on the radio or seeing one in the newspaper – typical marketing efforts of a few years ago – and then going to your store. They would have expected to see the advertised item for sale at the price mentioned in the advert. Digital is just the same. Customers want the same experiences on your website, on social media, and in your SMS communication. This omni-channel approach will not only "},{"url":"https://marketingland.com/7-biggest-trends-driving-customer-loyalty-232518","type":"link","children":[{"type":"span","value":"improve customer loyalty but drive sales"}]},{"type":"span","value":" too."}]},{"type":"paragraph","children":[{"type":"span","value":"Let’s look at how your customers experience your company at all stages of their journey. It’s likely that they bounce from channel to channel before deciding to make their purchase. They’ll research the product, weigh up their options, find out more about it, and look for better prices. They’ll look for coupon codes, ask for your assistance and maybe even visit your store. The customer journey can be a long one. And it’s important that customer engagement is on point and consistent throughout."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"An omni-channel approach to channel engagement."}]},{"type":"paragraph","children":[{"type":"span","value":"At some stage of their journey, they’ll find the company's Facebook page. They’ll see what you’re posting, like a photo, and maybe even comment on an update. They may even use Facebook Messenger to ask those questions they’ve been curious about. A couple of hours later, Twitter might suggest they start following you there. They’ll see a tweet about another product which piques their interest and slide into your DMs to ask about its specifications."}]},{"type":"paragraph","children":[{"type":"span","value":"Later, they’ll navigate their way to your website to compare the two products. The site will be designed with their ease of use and usability in mind. A chatbot will pop up and ask if they need assistance. They see an offer to receive a discount on their next order if they add their phone number to your SMS list. They might even show an interest in receiving WhatsApp messages from your business."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"All of these digital touchpoints and customer engagement opportunities form part of every customer’s opinion of your business"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s for this reason that a well-planned omni-channel approach is essential for every business. If the staff member replying to Facebook messages or running the Twitter account isn’t helpful to your customers, that relationship will likely end there. In the same way, if your website hasn’t been designed with your customer’s experience in mind, they won’t return and certainly won’t subscribe to your SMS list."}]},{"type":"paragraph","children":[{"type":"span","value":"If you find that your customers aren’t on Facebook, don't spend time on this channel. If your customers don’t engage with your tweets, find another channel. Rather focus your attention on where they are – and you can be certain that they have a mobile phone at their elbow at this moment. An effective method of communicating with customers is SMS. With an "},{"url":"/articles/digital-marketing/4-ways-to-improve-email-open-rates-and-when-to-use-sms-instead/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"almost perfect open rate of 98 "}]},{"type":"span","value":"percent, you can be sure that customers will see your latest specials. And with the notification ping of an incoming message, you can be assured your SMS will be read within 90 seconds."}]},{"type":"paragraph","children":[{"type":"span","value":"Knowing how to communicate with your customers is key to improving their experience with your business. "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":", a chatbot and live chat omni-channel solution for customer support, can assist you to engage with your customers anywhere and at any time. It enables you to resolve customer queries and, in the decision-making moments that matter, conversational commerce is an essential part of your customer engagement strategy. If you're interested in reading more about how "},{"url":"/articles/customer-relationship-management/conversational-commerce-customer-experience/","type":"link","children":[{"type":"span","value":"conversational commerce is changing the customer experience"}]},{"type":"span","value":", read our recent article. It highlights five benefits of how omni-channel customer experiences can positively impact your business."}]}]}}}},{"seo":{"title":"How AI can simplify B2B commerce and B2B communication","description":"Find out how AI can make B2B commerce and B2B communication more efficient through suggestive selling, improved communication strategies and personalization.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633252839-shutterstock242989378-768x299.jpg?auto=format","id":"DatoCmsAsset-26032332"}},"internalName":"How AI can simplify B2B commerce and B2B communication","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633252856-shutterstock242989378-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633252856-shutterstock242989378-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633252856-shutterstock242989378-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633252856-shutterstock242989378-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoXDhgQFQ0VDh0VDR0SFx8ZGBYTFhUaHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFig7Ly8vLy8vLy8vLy8vLzUvLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABgcE/8QAIBAAAQMEAgMAAAAAAAAAAAAAAQACBAMFITEUMhESE//EABcBAAMBAAAAAAAAAAAAAAAAAAIDBAH/xAAZEQADAAMAAAAAAAAAAAAAAAAAASECERL/2gAMAwEAAhEDEQA/AK5Il02USfKXJF5oNqEew2tU8niuykKa48k5O0zFG6hRLfc6L2dghK9oJ+QyUI+Sdqn/2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633252856-shutterstock242989378-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoXDhgQFQ0VDh0VDR0SFx8ZGBYTFhUaHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFig7Ly8vLy8vLy8vLy8vLzUvLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABgcE/8QAIBAAAQMEAgMAAAAAAAAAAAAAAQACBAMFITEUMhESE//EABcBAAMBAAAAAAAAAAAAAAAAAAIDBAH/xAAZEQADAAMAAAAAAAAAAAAAAAAAASECERL/2gAMAwEAAhEDEQA/AK5Il02USfKXJF5oNqEew2tU8niuykKa48k5O0zFG6hRLfc6L2dghK9oJ+QyUI+Sdqn/2Q=="}},"id":"DatoCmsTemplateArticle-62012681","title":"How AI can simplify B2B commerce and B2B communication","slug":"ai-b2b-commerce-and-b2b-communication","meta":{"updatedAt":"2022-11-21T13:24:49.425+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI in B2B marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"Artificial Intelligence (AI) is no longer the stuff of science-fiction films and novels, it’s happening now in the real world and has many unique applications. These include "},{"url":"https://www.investopedia.com/terms/b/btob.asp","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"B2B commerce and B2B communication"}]},{"type":"span","value":". AI can be used not only to enhance the B2B selling process but can also simplify B2B communication, making it more efficient and effective."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Suggestive selling"}]},{"type":"paragraph","children":[{"type":"span","value":"Consumers have adapted to a high level of self-directed searching and purchasing, and B2B buyers have come to expect the same convenience. Artificial intelligence is necessary for businesses to anticipate a buyer’s needs by analyzing their past purchases, and this can be applied in B2B commerce too."}]},{"type":"paragraph","children":[{"type":"span","value":"It’ll allow you to automate the marketing process and make reordering easier and more efficient. Businesses can suggest add-ons and other accessories to their B2B clients using this type of ‘suggestive selling’. An AI system can analyze the client’s purchasing habits as well as organization-wide sales patterns in order to determine the perfect point in the buyer’s journey to suggest add-ons, rather than waiting for the final point of sale. Think of how powerful a system like Netflix’s ‘suggestive selling’ (yes, we’re still watching) could be for your B2B sales."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Improved B2B commerce and B2B communication strategies"}]},{"type":"paragraph","children":[{"type":"span","value":"A recent report showed that "},{"url":"https://www.b2bmarketing.net/en-gb/resources/news/over-half-b2b-customers-ready-switch-brands-if-needs-not-met","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"a large number of B2B customers would look elsewhere"}]},{"type":"span","value":" if a brand did not accurately anticipate their ‘pain points’. Artificial intelligence will help provide the right source and quantity of data that will aid in crafting better strategies to analyze and anticipate the behavior of their clients."}]},{"type":"paragraph","children":[{"type":"span","value":"For B2B commerce and B2B communication, AI could help businesses pinpoint wherein the buyer’s journey to deliver solutions. With the introduction of machine learning, these results can be achieved in a cost-effective way, allowing businesses to maintain brand loyalty and deliver on their promises to B2B customers. The improved strategies will also mean that targeted KPIs are hit successfully."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"B2B marketing allows your brand to get personal"}]},{"type":"paragraph","children":[{"type":"span","value":"As a B2B business, you often have to craft unique emails and "},{"url":"/articles/digital-marketing/sms-b2b-marketing/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"SMS marketing campaigns to send to clients"}]},{"type":"span","value":", and this can take hours when done correctly. You need to include your background information, an understanding of your clients’ personal history, and some details about how your product or service is the perfect fit for them."}]},{"type":"paragraph","children":[{"type":"span","value":"It might seem counterintuitive to "},{"type":"span","marks":["emphasis"],"value":"lose "},{"type":"span","value":"the ‘human touch’ from B2B communication, but opting instead for artificial intelligence will allow you to personalize your communication tenfold. AI will be able to use the data collected about the client’s professional history to craft highly tailored communications, and with the use of customer segmentation, it can help you customize your brand’s message to be on point with other B2B businesses. This also encourages a long-term, organic relationship with your clients."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/sms-b2b-marketing/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"How to make the most of SMS for B2B marketing"}]}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Use of real-time data"}]},{"type":"paragraph","children":[{"type":"span","value":"AI automation allows businesses to use real-time data for both client dealings and back-end tasks. "},{"url":"https://www.linkedin.com/pulse/b2b-bureaucracy-government-regulations-from-bathrooms-barbayanni","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"B2B commerce and B2B communication can be complex"}]},{"type":"span","value":", with procurement processes becoming lengthy and convoluted, making for time-consuming marketing strategies."}]},{"type":"paragraph","children":[{"type":"span","value":"By using real-time data, these processes can be simplified, since AI uses automation to discover the client’s history and ordering history, making reordering easier and building client loyalty. On the back-end side of the business, using AI can make time-consuming tasks such as checking inventory and tracking stock easier. Automated stock monitoring frees up your time to work on marketing strategies and B2B communication campaigns."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Data over intuition"}]},{"type":"paragraph","children":[{"type":"span","value":"A salesperson for a B2B company often has a very vague idea of what a client wants and needs, and "},{"url":"https://www.entrepreneur.com/encyclopedia/unique-selling-proposition-usp","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"this is what they base their unique selling proposition or point (USP) on"}]},{"type":"span","value":". With artificial intelligence, sales professionals can base their opinions and USPs on "},{"type":"span","marks":["emphasis"],"value":"real "},{"type":"span","value":"data and information, instead of simply feeling around in the dark for what they think their client is looking for."}]},{"type":"paragraph","children":[{"type":"span","value":"With the accuracy of data, targeting the right B2B client at the right time improves customer loyalty and sales, with increased profitable conversions and positive outcomes. Using data allows AI to give salespeople the right information about their clients, and can help them build their sales strategy and offer personalized communication to clients. Using data for sales decisions is rising in popularity with B2C retailers, and is a growing trend in B2B commerce too."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Looking to the future"}]},{"type":"paragraph","children":[{"type":"span","value":"AI is becoming a key player in successful B2B commerce and B2B communication. It’s helping B2B businesses tailor their communication and provide a more personal experience for their clients. This can help drive brand loyalty and bring in more conversions and leads."}]},{"type":"paragraph","children":[{"type":"span","value":"Using suggestive selling will show clients that you have been paying attention to their actions and that you’re considering their needs. Real-time data can help alleviate your workload and allow you to focus on marketing your product or service successfully, and relying on data rather than intuition can mean that sales improve. If you’re interested in how you can use this technological tool to improve your B2B commerce and B2B communication, "},{"url":"/articles/digital-marketing/ai-b2b-marketing-lead-generation/","type":"link","children":[{"type":"span","value":"read our thought piece on how artificial intelligence can help with marketing strategies."}]}]}]}}}},{"seo":{"title":"SMS and omnichannel: Here’s how much we actually use our phones","description":"What do you know about SMS and omnichannel? Click here to find our why you should make way for a mobile future.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633252985-shutterstock427473100-768x299.jpg?auto=format","id":"DatoCmsAsset-26032342"}},"internalName":"SMS and omnichannel: Here’s how much we actually use our phones","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633253008-shutterstock427473100-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633253008-shutterstock427473100-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633253008-shutterstock427473100-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633253008-shutterstock427473100-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoOCAgXEBYNDhUKDg0LFRYNDQ4NFxcdGBYVFhUaHysjJh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFwsREi8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgADBP/EAB4QAAEDBAMAAAAAAAAAAAAAAAABAgMEBTEyESEj/8QAFwEAAwEAAAAAAAAAAAAAAAAAAQIDAP/EABcRAAMBAAAAAAAAAAAAAAAAAAABEgL/2gAMAwEAAhEDEQA/ACdXOr3JwHrLNI2JOhdXdBmtCeSG0gZZrrat7Y8EK7loQWUVpn//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633253008-shutterstock427473100-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoOCAgXEBYNDhUKDg0LFRYNDQ4NFxcdGBYVFhUaHysjJh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFwsREi8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgADBP/EAB4QAAEDBAMAAAAAAAAAAAAAAAABAgMEBTEyESEj/8QAFwEAAwEAAAAAAAAAAAAAAAAAAQIDAP/EABcRAAMBAAAAAAAAAAAAAAAAAAABEgL/2gAMAwEAAhEDEQA/ACdXOr3JwHrLNI2JOhdXdBmtCeSG0gZZrrat7Y8EK7loQWUVpn//2Q=="}},"id":"DatoCmsTemplateArticle-62012716","title":" SMS and omnichannel: Here’s how much we actually use our phones","slug":"sms-and-omnichannel","meta":{"updatedAt":"2022-11-21T13:21:53.045+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Mobile omnichannel messaging"}]},{"type":"paragraph","children":[{"type":"span","value":"Mobile phones are used by almost everyone in today’s highly tech-forward world, with consumers using their phones more and more. SMS and omnichannel marketing have thus become highly useful tools for businesses that are looking to reach their customers in an effective way, where they already are."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"So, how much do we really use our phones?"}]},{"type":"paragraph","children":[{"url":"https://www.digitaldoughnut.com/articles/2018/march/mobile-marketing-statistics-2018","type":"link","children":[{"type":"span","value":"According to a recent study,"}]},{"type":"span","value":" there are over 3.5 billion unique mobile internet users in the world, a number which continues to grow exponentially. Over 69 percent of mobile users spend their media time on their cell phones, with over 80 percent of global internet usage being driven by these users. It makes sense that customer engagement on these devices is much higher, making it the perfect way to target consumers."}]},{"type":"paragraph","children":[{"type":"span","value":"Mobile search is at an all-time high, with 48 percent of people using their smartphones to perform searches for products and research items before buying. These mobile searches result in a purchase almost 80 percent of the time, an impressive number that is unbeaten by other devices."}]},{"type":"paragraph","children":[{"type":"span","value":"For businesses that have not yet planned their customer service strategy, a study has shown that a large number of consumers say that "},{"url":"http://thwebconsulting.com/thirty-one-mobile-marketing-statistics-help-2017/","type":"link","children":[{"type":"span","value":"a seamless experience across all devices is vital"}]},{"type":"span","value":". This means that you should consider an omnichannel approach. An omnichannel approach would mean that the mobile app should match the responsive design of the website, and both should reflect the look and feel of your physical store."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/best-examples-omni-channel-experiences/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Best examples of omni-channel experiences"}]}]},{"type":"paragraph","children":[{"type":"span","value":"Despite all the new and interesting apps on the market, "},{"url":"https://techcrunch.com/2015/06/02/6-1b-smartphone-users-globally-by-2020-overtaking-basic-fixed-phone-subscriptions/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"SMS is still one of the most used communication channels"}]},{"type":"span","value":" among global consumers. This makes SMS marketing a powerful tool to have in the arsenal of any business. You will be able to reach your consumers directly, with SMS open rates of 98 percent. This high open rate means that your messages will not be ignored and your customer engagement rates will increase. Combining SMS and omnichannel by, for example, including a link to your store’s mobile website, will ensure return customers."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"How can you use these statistics to your advantage?"}]},{"type":"heading","level":4,"children":[{"type":"span","value":"SMS marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS marketing is one of the best ways that businesses can make use of the high mobile usage of consumers today. SMS messages are opened almost immediately after being received, and many consumers will engage with "},{"url":"https://marketingland.com/power-call-action-strength-boosts-conversions-145845","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"an SMS that has a clear CTA (call to action)"}]},{"type":"span","value":" in the form of a link to a mobile site or app."}]},{"type":"paragraph","children":[{"type":"span","value":"SMS allows for instantaneous delivery, in fact, most SMS messages will arrive in a consumer’s ‘inbox’ in a matter of seconds. Messages are read within three minutes of being sent, which warrants immediate results for businesses. However, customers are looking for personalized messages which have an omnichannel element, meaning that you’ll need to update your SMS marketing strategy to include more than simple promotional messages. You’ll also need to link to your mobile store, your app or even your social media platforms."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/need-know-bulk-sms-marketing/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Everything you need to know about bulk SMS marketing"}]}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Omnichannel e-commerce"}]},{"type":"paragraph","children":[{"type":"span","value":"Modern consumers are constantly bombarded with information from ads, emails, push notifications, chats, calls, and social network feeds… the list is endless. If you, as a business, want to reach your customers and not drown in the flood of information, you’ll need to know who your customers are, and when and how they interact with you and your products."}]},{"type":"paragraph","children":[{"url":"https://www.socialmediatoday.com/news/everything-you-need-to-know-to-adapt-to-omnichannel-commerce-a-guide-for-b/515203/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"An omnichannel approach"}]},{"type":"span","value":" allows you to do just that by gathering and analyzing the data available across all channels. Omnichannel e-commerce allows you to focus on your customers, deliver tailored messages, and give them a smooth purchasing process. To create an omnichannel strategy, you’ll need to look at how your website and blog correlate, you’ll need to unify the prices and products across all channels, and adopt in-store digital technologies."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots are gaining more traction in the world of marketing, especially when one considers the rise in the use of mobile phones for consumers. 62 percent of mobile phone users turn to their devices to solve problems in the moment, which helps with chatbot engagement as more people are likely to engage with a chatbot for customer service issues."}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbot messages have better open rates, meaning that the messaging platform you use has a better chance of reaching consumers. Buyers prefer these simple systems because they are not left on hold by sales staff, and they are able to bypass complicated processes. A chatbot is also available 24/7, unlike a human salesperson who needs to sleep at some point. This constant and instant availability is what the modern mobile generation demands of businesses today."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Make way for a mobile future"}]},{"type":"paragraph","children":[{"type":"span","value":"Reading the statistics shows that the bigger picture for businesses needs to include digital marketing in some form, the most effective of which are SMS and omnichannel marketing. With almost half the world using the internet on their mobile phones, you cannot afford to ignore this rising trend, and with customers preferring a seamless experience, you need to improve your omnichannel strategy tenfold. Read more to find out how effective SMS and omnichannel marketing can "},{"url":"/articles/customer-relationship-management/sms-enhances-customer-experience/","type":"link","children":[{"type":"span","value":"enhance the customer experience"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Digital transformation for contact center survival","description":"Digital Transformation Technologies. Find out what they are and how digital transformation technologies can help boost the efficiency of your call center.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633253114-shutterstock412945726-768x299.jpg?auto=format","id":"DatoCmsAsset-26032351"}},"internalName":"Digital transformation for contact center survival","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960544","name":"Contact Centers","slug":"contact-centers"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633253131-shutterstock412945726-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633253131-shutterstock412945726-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633253131-shutterstock412945726-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633253131-shutterstock412945726-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDhYXDgwQDg0WDh0NFhEOFxcZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIigvLy87Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBgABBf/EAB0QAAEEAgMAAAAAAAAAAAAAAAEAAwUxAhEEE0H/xAAXAQADAQAAAAAAAAAAAAAAAAACAwQB/8QAGREAAgMBAAAAAAAAAAAAAAAAAQIAAxEx/9oADAMBAAIRAxEAPwB6kpltvDQKB40zjl6sWXJ1aF4ROrSqUBEpt0cjDJSTeTdq0uSRPXai00rsEO2T/9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633253131-shutterstock412945726-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDhYXDgwQDg0WDh0NFhEOFxcZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIigvLy87Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBgABBf/EAB0QAAEEAgMAAAAAAAAAAAAAAAEAAwUxAhEEE0H/xAAXAQADAQAAAAAAAAAAAAAAAAACAwQB/8QAGREAAgMBAAAAAAAAAAAAAAAAAQIAAxEx/9oADAMBAAIRAxEAPwB6kpltvDQKB40zjl6sWXJ1aF4ROrSqUBEpt0cjDJSTeTdq0uSRPXai00rsEO2T/9k="}},"id":"DatoCmsTemplateArticle-62012782","title":"Digital transformation for contact center survival","slug":"digital-transformation-contact-center","meta":{"updatedAt":"2022-11-21T13:20:05.803+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Call center digital transformation"}]},{"type":"paragraph","children":[{"type":"span","value":"While customer contact centers are the heartbeat of any business service or product driven by after-sales services, the time spent delivering these services is starting to become a burden for call center agents. By adopting the latest digital transformation technologies and strategies, you can reduce the manpower and money spent on-call operations and replace them with smooth, automated chatbot services."}]},{"type":"paragraph","children":[{"type":"span","value":"Whether you’re dealing with a difficult customer or simply answering frequently asked questions, business owners are constantly challenged by the need to adapt communication channels that help to expand on their customer service efforts while making internal operations more streamlined and effective."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The future of customer contact centers"}]},{"type":"paragraph","children":[{"type":"span","value":"Because of the constant updates in applications and back-end technologies, it’s becoming significantly easier for agents to automate more tasks and perform others that require more human interaction. As it stands, the key aim for contact centers is to change according to current digital transformation trends. Businesses need to learn how to achieve high customer satisfaction, regardless of the channel the customer chooses to use when communicating with them."}]},{"type":"paragraph","children":[{"url":"/products/interact/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Artificial resources"}]},{"type":"span","value":" such as chatbots are mainly used to deliver predetermined messages, such as account details, shipping updates, and delivery status updates. However, by pairing agents and chatbots together, you’ll be able to expand on your AI’s knowledge by having them learn from your agents. While business owners might feel the need to cut out the human element in contact center communication, it’s important to refrain from automating everything simply to cut costs – there are still plenty of areas within the business where human contact is necessary. After all, having a friendly human voice goes a long way. It still continues to be one of the only ways to give the best possible impression of unique, personalized customer service."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/chatbots-humans-better-together/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Chatbots and humans are better together"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The benefits of digital transformation"}]},{"type":"paragraph","children":[{"type":"span","value":"In the future, businesses will need to implement a workforce of software robots. These artificial workers will help to ensure that the basic work is done in areas that will no longer be dependant on humans. And, while there will be more chatbots communicating with customers to show them that ‘always on’ approach to business, companies will need to upskill agents for the times when customers do feel the need to speak to a human about something more complex. The combination of chatbots and bulk messaging will also help to drive productivity and give customers the immediate assistance they require."}]},{"type":"paragraph","children":[{"type":"span","value":"Here are a few reasons why the fast adoption of "},{"url":"/articles/technology/smart-technology-trends-changing-lives/","type":"link","children":[{"type":"span","value":"smart digital technologies"}]},{"type":"span","value":" is essential to contact center survival:"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Social media:"},{"type":"span","value":" Social media plays an important role in most young people’s lives. As a result, companies need to step up their social game and embrace the different communication tools and platforms to help strengthen their engagement and ensure that it’s more personalized. For customers, their perception of the brand comes from the way they communicate online and how humanized their approach is. Businesses need to constantly provide the same instant help via social channels as they would via SMS and voice calls."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Rising competition: "},{"type":"span","value":"Across the globe, businesses are adopting the latest digital transformation trends to try and create better relationships with their customers and to keep them satisfied. These small changes can quickly become deciding factors when customers have to choose between companies, so make it your mission to meet customer expectations and make a difference in your communication channels."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Demand for omnichannel: "},{"type":"span","value":"Customer behaviors change in the blink of an eye, which ultimately creates a ripple effect for businesses. To get ahead, businesses need to take advantage of a unified omnichannel support system to help create a personal relationship with their customers. For example, having all customer data saved in the Cloud or on a central hub so that the next time the same customer contacts them, customers won’t have to repeat themselves with each new agent they speak to."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Get ahead of the game"}]},{"type":"paragraph","children":[{"type":"span","value":"Every interaction is an opportunity to change your approach. Whether you’re working with artificially intelligent resources and chatbots or having your agents communicate directly with your customers, the analytics generated should be used to plot new customer journeys and satisfy your customers. From now onwards, it’s all about shaping the ideal virtual customer relationship. And if you want to be ahead of your competitors, it’s time to take advantage of these tools. To learn more about the benefits of chatbots for your contact center, read more about our innovative platform "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":". It combines machine learning with workflow automation and human-in-the-loop to deliver on-demand customer service."}]}]}}}},{"seo":{"title":"The online marketing landscape this year","description":"Clickatell looks at the online marketing landscape in 2018 and how online marketing trends and consumer expectations are changing fast.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633253235-istock000035944166large-1-768x299.jpg?auto=format","id":"DatoCmsAsset-26032354"}},"internalName":"The online marketing landscape this year","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633253258-istock000035944166large-1-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633253258-istock000035944166large-1-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633253258-istock000035944166large-1-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633253258-istock000035944166large-1-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCg0VDhgQDg0NDh0NFhENFxcZGCITFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4NHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAADAQEAAAAAAAAAAAAAAAAEBQYBAP/EAB4QAAEDBAMAAAAAAAAAAAAAAAEAAgMFESExBBIU/8QAFwEAAwEAAAAAAAAAAAAAAAAAAwQFAv/EABkRAAMAAwAAAAAAAAAAAAAAAAABAgMREv/aAAwDAQACEQMRAD8Arn1hjXbQr62x8trpLKTfaCBPoGUCihjlclpDzoyASVqRQk9BlctIUuVs/9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633253258-istock000035944166large-1-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCg0VDhgQDg0NDh0NFhENFxcZGCITFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4NHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAADAQEAAAAAAAAAAAAAAAAEBQYBAP/EAB4QAAEDBAMAAAAAAAAAAAAAAAEAAgMFESExBBIU/8QAFwEAAwEAAAAAAAAAAAAAAAAAAwQFAv/EABkRAAMAAwAAAAAAAAAAAAAAAAABAgMREv/aAAwDAQACEQMRAD8Arn1hjXbQr62x8trpLKTfaCBPoGUCihjlclpDzoyASVqRQk9BlctIUuVs/9k="}},"id":"DatoCmsTemplateArticle-62012819","title":"The online marketing landscape this year","slug":"online-marketing-landscape-year","meta":{"updatedAt":"2022-11-21T13:17:02.579+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Online marketing landscape"}]},{"type":"paragraph","children":[{"type":"span","value":"The online marketing landscape in 2018 is one that marketers from only a decade ago could never have imagined. Technology is evolving at a rapid rate and is being embraced by marketers in ways their older peers couldn’t have pictured. In fact, online marketing executives are "},{"url":"https://www.salesforce.com/form/conf/2017-state-of-marketing.jsp","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"spending one-third of their budgets"}]},{"type":"span","value":" on channels that didn’t even exist five years ago. This figure is expected to grow to 40 percent in just a few years’ time."}]},{"type":"paragraph","children":[{"type":"span","value":"These stats are according to a recently released research report by Salesforce. The research looked at 10 digital marketing channels and found that website, social media marketing, and email marketing are currently being used most often. It was found that email marketing had almost doubled in usage in the past two years. Looking at growth among emerging channels, growth had been fastest for video advertising, SMS messaging, mobile advertising, and native advertising. Statistics show that business SMS marketing had grown significantly –  by 197 percent –  in the past two years."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Marketing 20, 40 or 60 years ago"}]},{"type":"paragraph","children":[{"type":"span","value":"When we look at that list of emerging channels, it’s clear that new technology is dominating the online marketing landscape. Marketers of the 1960s ‘"},{"type":"span","marks":["emphasis"],"value":"Mad Men’"},{"type":"span","value":" era would never have spent time discussing YouTube pre-roll ads or Instagram algorithm changes. So, how exactly has the digital marketing landscape changed in recent years?"}]},{"type":"paragraph","children":[{"type":"span","value":"Just 20 years ago, marketing largely meant radio and televisions, newspapers, outdoor advertisements, and direct mail. You likely wouldn’t be reading an informative article such as this one online since content marketing hadn’t been fully embraced yet."}]},{"type":"paragraph","children":[{"type":"span","value":"“In the 2000s, content marketing started out with a few test programs that almost felt like novelty efforts, typically produced by one or two visionary marketers working away furtively. I imagine them in a dark closet, perhaps, working in secret, beads of sweat on their brow and giddy with excitement, because they knew they were on the front lines of something revolutionary and important,” says "},{"url":"https://www.business2community.com/digital-marketing/digital-marketing-2000s-like-01906323","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Ann Handley"}]},{"type":"span","value":", chief marketing officer of MarketingProfs."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Online marketing today"}]},{"type":"paragraph","children":[{"type":"span","value":"It wasn’t until the mid-2000s, that marketers began to embrace online marketing. And as this happened, marketers began to embrace the possibility of old and new school efforts working together. This is how "},{"url":"/articles/digital-marketing/omnichannel-vs-multi-channel/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"omnichannel marketing"}]},{"type":"span","value":" became important. Consumers began to expect that a brand’s marketing efforts would be consistent across all channels. Whether in-store, on the website or in a newspaper, a brand’s marketing efforts will look, sound and feel the same and the experience between channels should be completely seamless."}]},{"type":"paragraph","children":[{"type":"span","value":"Consumers also increasingly expect their communication to be personal – and just the "},{"url":"/articles/digital-marketing/personalized-marketing/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"right amount of personal"}]},{"type":"span","value":", at that. And it’s all too possible to step too far over that line. Addressing a consumer by their name in an SMS – positively personal. Mentioning their address, on the other hand? Downright creepy."}]},{"type":"paragraph","children":[{"type":"span","value":"Nine out of 10 marketers agree that an omnichannel consumer journey, consistent across all touchpoints and channels, is positive for consumer loyalty. But just 23 percent of marketers are content with their ability to use consumer data to create personalized, seamless experiences."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Marketing of the future"}]},{"type":"paragraph","children":[{"type":"span","value":"Think With Google recently held an event, Google Marketing Next, where industry leaders discussed the "},{"url":"https://www.thinkwithgoogle.com/marketing-resources/micro-moments/future-of-marketing-mobile-micro-moments/","type":"link","children":[{"type":"span","value":"forces and trends changing and shaping marketing"}]},{"type":"span","value":". These four takeaways emerged:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"The ways people get help will evolve"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Consumers expect a frictionless mobile experience"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"People are blending offline and online"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Expectations for advertising are rising"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"\"To meet and exceed consumer expectations in an assistive future, we at Google continue to innovate. And by arming yourself with the right tools and insights, you can ensure that consumer expectations won’t outpace your ability to deliver on them,\" says Google's Matt Lawson."}]},{"type":"paragraph","children":[{"type":"span","value":"Seeing how online marketing trends and consumer expectations are changing, it’s clear that one form of communication is not going anywhere – SMS. Especially for a business, SMS remains an effective way to reach consumers. With near perfect open-rates and the fact that seven out of 10 people feel that it’s the ideal way for organizations to get and keep their attention, there's little reason why you shouldn’t be investigating SMS as part of your digital marketing strategy. If you’re curious about how business SMS can benefit your organization, read our recent article which outlines why "},{"url":"/articles/digital-marketing/bulk-sms-marketing-top-priority-year/","type":"link","children":[{"type":"span","value":"bulk SMS should be your top priority"}]},{"type":"span","value":" this year."}]}]}}}},{"seo":{"title":"Artificial intelligence and machine learning","description":"Find out whay artificial intelligence and machine learning have a bright future.","twitterCard":null,"image":null},"internalName":"Artificial intelligence and machine learning","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":null,"id":"DatoCmsTemplateArticle-62012877","title":"Artificial intelligence and machine learning","slug":"artificial-intelligence-and-machine-learning","meta":{"updatedAt":"2022-10-26T22:58:45.034+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI & machine learning"}]},{"type":"paragraph","children":[{"type":"span","value":"2018 could be seen as the year of innovation for technology, with AI becoming more popular as the year progresses. Some artificial intelligence professionals believe that 2018 will see artificial intelligence and machine learning being built into more consumer products, such as refrigerators and thermostats to represent the fastest and most widespread adoption of AI technologies, while others believe that it will become more prominent in customer service."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"The hype will die down – but real action will take its place"}]},{"type":"paragraph","children":[{"type":"span","value":"There was plenty of hype around artificial intelligence last year, even "},{"url":"https://www.forbes.com/sites/bernardmarr/2017/10/03/5-myths-about-artificial-intelligence-ai-you-must-stop-believing/#4dd25d662739","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"some unique myths"}]},{"type":"span","value":" making the rounds about what AI could mean for workers. This year, we’re seeing way less of that hype as more and more functional and useful applications are seen."}]},{"type":"paragraph","children":[{"type":"span","value":"Instead, we’re seeing real progress made towards some of the dreams and hypotheses put forward about what artificial intelligence and machine learning can really achieve. Investment in AI projects is already increasing, especially investment in machine learning."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Robots will change this year"}]},{"type":"paragraph","children":[{"type":"span","value":"We’ve had a slew of children’s robots using AI technology, from STEM education toys to "},{"url":"https://www.techradar.com/news/best-toys","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"programmable Stormtrooper robots"}]},{"type":"span","value":" (probably not only enjoyed by children) with facial recognition and voice command capabilities."}]},{"type":"paragraph","children":[{"type":"span","value":"This year, however, we may see the creation of robots more geared towards adults. These robots could include home helpers, such as refrigerators that can tell us the freshness of our produce. The robots that are offered to adults will differ drastically to those offered to children in that their capabilities will be more sophisticated with more interesting functionalities. These programmable robots will appeal to a larger market and allow for personalizable experiences."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Our interactions with AI and machine learning will shift more towards voice"}]},{"type":"paragraph","children":[{"type":"span","value":"With the introduction of "},{"url":"https://www.pocket-lint.com/smart-home/news/amazon/139025-amazon-alexa-setup-how-to-get-started-with-amazon-echo-devices-and-alexa","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Echo and Alexa"}]},{"type":"span","value":" from Amazon, conversational interaction with artificial intelligence and machine learning will become more commonplace. Due to the machine learning capabilities of AI, computers have become more adept at understanding us."}]},{"type":"paragraph","children":[{"type":"span","value":"NLP (natural language processing) algorithms are constantly evolving and learning how to ‘understand’ us and are now ‘speaking’ to us in a manner that we understand. Things are only going to get better from here onwards and we may see robots and other AI engines with which we are able to converse like other humans, within limits of course. Voice commands are definitely set to become common in business and office settings."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"AI content creation"}]},{"type":"paragraph","children":[{"type":"span","value":"The key to creating more personalized content and authentic customer-brand relationships lies in using artificial intelligence and machine learning. It's able to make the customer journey and the content delivered to customers more customized than marketers and content creators ever thought possible."}]},{"type":"paragraph","children":[{"type":"span","value":"Companies are already using AI to create their email marketing and SMS marketing content, meaning that there is no reason why AI engines could not create "},{"url":"https://narrativescience.com/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"long-form content"}]},{"type":"span","value":" such as blogs posts or articles. Some news platforms are using AI engines to help them to detect newsworthy events on social media networks and rate the likelihood that they are true. This allows news platforms to report news that is relevant and trustworthy, without human error or emotion."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"AI will become more involved in healthcare"}]},{"type":"paragraph","children":[{"type":"span","value":"AI technology is fast infiltrating the health and medical fields. The encroachment of artificial intelligence and machine learning into healthcare doesn’t mean that we’ll be greeted by a robot in the doctor’s rooms, but rather that AI can be used for more accurate diagnosing of illnesses and spotting warning signs by using medical records, images, and even the doctor’s handwriting."}]},{"type":"paragraph","children":[{"url":"https://www.carehome.co.uk/news/article.cfm/id/1581587/EU-funded-robots-to-aid-UK-care-staff","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"In the UK there are care robots in development"}]},{"type":"span","value":" as part of a partnership between the EU and the Japanese Government. These robots are aimed at people who need care when suffering from disability and disease. These so-called ‘Pepper’ robots help care workers by preventing incorrect medication being given to patients and connecting to smart appliances for ease of use and contacting loved ones and health professionals on behalf of the person in their care."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"AI personal assistants are becoming smarter by the day"}]},{"type":"paragraph","children":[{"type":"span","value":"Personal assistant engines which utilize AI continue to become smarter as they begin to understand and learn more about our daily routines. You may have noticed this with apps such as Google Maps offering location history options which allow you to view where you’ve been and set certain places as ‘Home’ or ‘Work’."}]},{"type":"paragraph","children":[{"type":"span","value":"This year could see the innovation of an AI personal assistant which understands things such as how we like to prepare dinner or what meals we order frequently on apps, allowing them to order groceries based on this data. These personal assistants also use machine learning and algorithms to predict our needs and make decisions based on this data and understanding."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"The future is bright"}]},{"type":"paragraph","children":[{"type":"span","value":"Artificial intelligence and machine learning have a bright future, with innovations coming out on a regular basis. We may see doctors and healthcare professionals embracing AI more, leading to more efficient and accurate diagnoses. Content creation will become a lot easier for marketers too. Read on to find out more about how "},{"url":"/articles/technology/businesses-can-benefit-artificial-intelligence/","type":"link","children":[{"type":"span","value":"artificial intelligence"}]},{"type":"span","value":" can help your business."}]}]}}}},{"seo":{"title":"Artificial intelligence and machine learning","description":"Find out whay artificial intelligence and machine learning have a bright future.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633253690-istock97522797xxxlarge-768x312-1.jpg?auto=format","id":"DatoCmsAsset-26032362"}},"internalName":"Artificial intelligence and machine learning","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633253734-istock97522797xxxlarge-768x312-1.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633253734-istock97522797xxxlarge-768x312-1.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633253734-istock97522797xxxlarge-768x312-1.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633253734-istock97522797xxxlarge-768x312-1.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ4LDhgQDg0NDh0NDhEWFx8aGBYTFiEaHysjHR0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7LzUvLy81NTsvLy8vLzU1Ly87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB8QAAEDBAMBAAAAAAAAAAAAAAEAAgUEESExAxMUEv/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAP/EABoRAAIDAQEAAAAAAAAAAAAAAAADAQIRMSH/2gAMAwEAAhEDEQA/AGaanOJ7DdwQOLnKYVdvobQmYJ6nZKWo5x9+ztZrZ0KKedNk4penJFnBRJtM42GSrTq2cJWXGn//2Q=="},"width":768,"height":312},"url":"https://www.datocms-assets.com/54467/1633253734-istock97522797xxxlarge-768x312-1.jpg?auto=format","width":768,"title":null,"height":312,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ4LDhgQDg0NDh0NDhEWFx8aGBYTFiEaHysjHR0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7LzUvLy81NTsvLy8vLzU1Ly87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB8QAAEDBAMBAAAAAAAAAAAAAAEAAgUEESExAxMUEv/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAP/EABoRAAIDAQEAAAAAAAAAAAAAAAADAQIRMSH/2gAMAwEAAhEDEQA/AGaanOJ7DdwQOLnKYVdvobQmYJ6nZKWo5x9+ztZrZ0KKedNk4penJFnBRJtM42GSrTq2cJWXGn//2Q=="}},"id":"DatoCmsTemplateArticle-62325595","title":"Artificial intelligence and machine learning","slug":"artificial-intelligence-and-machine-learning","meta":{"updatedAt":"2022-11-21T12:23:17.729+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI & machine learning"}]},{"type":"paragraph","children":[{"type":"span","value":"2018 could be seen as the year of innovation for technology, with AI becoming more popular as the year progresses. Some artificial intelligence professionals believe that 2018 will see artificial intelligence and machine learning being built into more consumer products, such as refrigerators and thermostats to represent the fastest and most widespread adoption of AI technologies, while others believe that it will become more prominent in customer service."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"The hype will die down – but real action will take its place"}]},{"type":"paragraph","children":[{"type":"span","value":"There was plenty of hype around artificial intelligence last year, even "},{"url":"https://www.forbes.com/sites/bernardmarr/2017/10/03/5-myths-about-artificial-intelligence-ai-you-must-stop-believing/#4dd25d662739","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"some unique myths"}]},{"type":"span","value":" making the rounds about what AI could mean for workers. This year, we’re seeing way less of that hype as more and more functional and useful applications are seen."}]},{"type":"paragraph","children":[{"type":"span","value":"Instead, we’re seeing real progress made towards some of the dreams and hypotheses put forward about what artificial intelligence and machine learning can really achieve. Investment in AI projects is already increasing, especially investment in machine learning."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Robots will change this year"}]},{"type":"paragraph","children":[{"type":"span","value":"We’ve had a slew of children’s robots using AI technology, from STEM education toys to "},{"url":"https://www.techradar.com/news/best-toys","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"programmable Stormtrooper robots"}]},{"type":"span","value":" (probably not only enjoyed by children) with facial recognition and voice command capabilities."}]},{"type":"paragraph","children":[{"type":"span","value":"This year, however, we may see the creation of robots more geared towards adults. These robots could include home helpers, such as refrigerators that can tell us the freshness of our produce. The robots that are offered to adults will differ drastically to those offered to children in that their capabilities will be more sophisticated with more interesting functionalities. These programmable robots will appeal to a larger market and allow for personalizable experiences."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Our interactions with AI and machine learning will shift more towards voice"}]},{"type":"paragraph","children":[{"type":"span","value":"With the introduction of "},{"url":"https://www.pocket-lint.com/smart-home/news/amazon/139025-amazon-alexa-setup-how-to-get-started-with-amazon-echo-devices-and-alexa","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Echo and Alexa"}]},{"type":"span","value":" from Amazon, conversational interaction with artificial intelligence and machine learning will become more commonplace. Due to the machine learning capabilities of AI, computers have become more adept at understanding us."}]},{"type":"paragraph","children":[{"type":"span","value":"NLP (natural language processing) algorithms are constantly evolving and learning how to ‘understand’ us and are now ‘speaking’ to us in a manner that we understand. Things are only going to get better from here onwards and we may see robots and other AI engines with which we are able to converse like other humans, within limits of course. Voice commands are definitely set to become common in business and office settings."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"AI content creation"}]},{"type":"paragraph","children":[{"type":"span","value":"The key to creating more personalized content and authentic customer-brand relationships lies in using artificial intelligence and machine learning. It's able to make the customer journey and the content delivered to customers more customized than marketers and content creators ever thought possible."}]},{"type":"paragraph","children":[{"type":"span","value":"Companies are already using AI to create their email marketing and SMS marketing content, meaning that there is no reason why AI engines could not create "},{"url":"https://narrativescience.com/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"long-form content"}]},{"type":"span","value":" such as blogs posts or articles. Some news platforms are using AI engines to help them to detect newsworthy events on social media networks and rate the likelihood that they are true. This allows news platforms to report news that is relevant and trustworthy, without human error or emotion."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"AI will become more involved in healthcare"}]},{"type":"paragraph","children":[{"type":"span","value":"AI technology is fast infiltrating the health and medical fields. The encroachment of artificial intelligence and machine learning into healthcare doesn’t mean that we’ll be greeted by a robot in the doctor’s rooms, but rather that AI can be used for more accurate diagnosing of illnesses and spotting warning signs by using medical records, images, and even the doctor’s handwriting."}]},{"type":"paragraph","children":[{"url":"https://www.carehome.co.uk/news/article.cfm/id/1581587/EU-funded-robots-to-aid-UK-care-staff","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"In the UK there are care robots in development"}]},{"type":"span","value":" as part of a partnership between the EU and the Japanese Government. These robots are aimed at people who need care when suffering from disability and disease. These so-called ‘Pepper’ robots help care workers by preventing incorrect medication being given to patients and connecting to smart appliances for ease of use and contacting loved ones and health professionals on behalf of the person in their care."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"AI personal assistants are becoming smarter by the day"}]},{"type":"paragraph","children":[{"type":"span","value":"Personal assistant engines which utilize AI continue to become smarter as they begin to understand and learn more about our daily routines. You may have noticed this with apps such as Google Maps offering location history options which allow you to view where you’ve been and set certain places as ‘Home’ or ‘Work’."}]},{"type":"paragraph","children":[{"type":"span","value":"This year could see the innovation of an AI personal assistant which understands things such as how we like to prepare dinner or what meals we order frequently on apps, allowing them to order groceries based on this data. These personal assistants also use machine learning and algorithms to predict our needs and make decisions based on this data and understanding."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"The future is bright"}]},{"type":"paragraph","children":[{"type":"span","value":"Artificial intelligence and machine learning have a bright future, with innovations coming out on a regular basis. We may see doctors and healthcare professionals embracing AI more, leading to more efficient and accurate diagnoses. Content creation will become a lot easier for marketers too. Read on to find out more about how "},{"url":"/articles/technology/businesses-can-benefit-artificial-intelligence/","type":"link","children":[{"type":"span","value":"artificial intelligence"}]},{"type":"span","value":" can help your business."}]}]}}}},{"seo":{"title":"The future of call center technology","description":"The human touch will always be important in call centers but there are some areas where AI chatbots can surpass human capabilities.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633254181-istock-603271866-1440x560-1-768x299.jpg?auto=format","id":"DatoCmsAsset-26032382"}},"internalName":"The future of call center technology","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960544","name":"Contact Centers","slug":"contact-centers"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633254208-istock-603271866-1440x560-1-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633254208-istock-603271866-1440x560-1-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633254208-istock-603271866-1440x560-1-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633254208-istock-603271866-1440x560-1-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhMICAgLFQoTDhUWDQ0NDh0VHhEVFx0ZGBYTFhYaHysvGh0oHRUiJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoHR01NS8vLzs7OzsvLy8vLy8vLy8vLzU7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQADBv/EAB8QAAEDBAMBAAAAAAAAAAAAAAEAAwQCERIxBiGhBf/EABUBAQEAAAAAAAAAAAAAAAAAAAMB/8QAGREAAgMBAAAAAAAAAAAAAAAAAAECA1ER/9oADAMBAAIRAxEAPwDUMcgktapRkfk0ypy2BsldAF9BGxQM9BDbZLoyjHB6x9p5w90eKKiOBlpRRWMjSw//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633254208-istock-603271866-1440x560-1-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhMICAgLFQoTDhUWDQ0NDh0VHhEVFx0ZGBYTFhYaHysvGh0oHRUiJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoHR01NS8vLzs7OzsvLy8vLy8vLy8vLzU7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQADBv/EAB8QAAEDBAMBAAAAAAAAAAAAAAEAAwQCERIxBiGhBf/EABUBAQEAAAAAAAAAAAAAAAAAAAMB/8QAGREAAgMBAAAAAAAAAAAAAAAAAAECA1ER/9oADAMBAAIRAxEAPwDUMcgktapRkfk0ypy2BsldAF9BGxQM9BDbZLoyjHB6x9p5w90eKKiOBlpRRWMjSw//2Q=="}},"id":"DatoCmsTemplateArticle-62012906","title":"The future of call center technology","slug":"future-call-center-technology","meta":{"updatedAt":"2022-11-21T12:17:14.248+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Call centers of the future"}]},{"type":"paragraph","children":[{"type":"span","value":"Contact centers are facing plenty of challenges as customer needs evolve. From customer communication channels to the types of call center technology used to connect with customers, the ways in which new-age contact centers approach sales and service tasks to need to be convenient and non-disruptive."}]},{"type":"paragraph","children":[{"type":"span","value":"These changes are creating pressure for business owners and agents as innovative communication channels such as live web chat, SMS messaging, and social media are becoming the preferred channels for consumers. For contact centers to reach their target and meet customer needs, they need to invest time and money in profiling customers. Instead of blindly calling every name on the contact list, businesses could reduce disruption by utilizing their data to rather send text messages."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The rise of mobile call center technology"}]},{"type":"paragraph","children":[{"type":"span","value":"With the change in digital technologies, mobile contact centers are now a thing of the present. Call center technology needs to support a mobile workforce, giving agents the opportunity to access customer service from any device, wherever they are. This type of flexibility is vital to maximizing productivity and workplace efficiency. It also provides your team with a competitive advantage."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The times are a-changin’"}]},{"type":"paragraph","children":[{"url":"https://www.ibm.com/blogs/watson/2017/10/the-future-of-call-centers-is-shaped-by-ai/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"According to this IBM article"}]},{"type":"span","value":", 52% of customers hang up on a customer service calls because they do not have the time to sit in telephonic waiting rooms or their agent isn’t able to assist with their queries. In times like these, employing artificial intelligence resources and chatbots to automatically respond to the generic questions gives humans the opportunity to learn more and upskill themselves for more complex matters."}]},{"type":"paragraph","children":[{"type":"span","value":"One of the most evident communication channels that more contact centers are moving towards is texting. This is an easy method of communication where many answers can be programmable and automated. The main reason why customers refuse to speak over the phone is that they no longer have the time to sit through a 30 minute, high-stress conversation with an agent. The more businesses decrease this wastage, the more they can focus on improving their service offering across various other platforms."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Understanding more about artificially intelligent customer service"}]},{"type":"paragraph","children":[{"type":"span","value":"‘Frustration’ is the result of most customer center services today. Luckily, with the artificial intelligence revolution becoming so innovative, your business can use chatbots to answer questions up to 80% faster, making the customer brand experience more convenient for customers. The times that customers do have an issue that needs to be discussed with a human, agents will have more time to answer those questions thoughtfully, making processes easier for the customer on the other end."}]},{"type":"paragraph","children":[{"type":"span","value":"In most cases, customers aren’t too phased about the channels in which providers get in touch with them, as long as it’s not disruptive. Another concern is simply getting the information in real-time when they need it most. Of course, people enjoy speaking to a friendly person as it gives them the chance to associate the voice and friendliness to the brand. But, at other times, they’re really just in need of a quick text."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The importance of human touch"}]},{"type":"paragraph","children":[{"url":"/articles/technology/artificial-intelligence-call-center-chatbots/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"While many companies are starting to replace their workforce with robots"}]},{"type":"span","value":", businesses must not forget the need for in-person interactions in the future. As much as customer journeys and behaviors change as a result of the latest digital technologies, teaching your staff how to make use of the latest tools to deliver value-adding personal service is essential in such a fast-moving, competitive space."}]},{"type":"paragraph","children":[{"type":"span","value":"The only way that businesses will be able to improve their service is by analyzing their customers’ data to find the answers they need. Artificial intelligence and the Internet of Things (IoT) are important solutions to these problems. Why? Because AI technology can perform analytical activities more efficiently than any human could. Once you’ve generated this information, your trained agents can spend more time really listening to your customers and taking the time to find the best alternative for them."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What does this mean for the future?"}]},{"type":"paragraph","children":[{"type":"span","value":"The future of customer service is not to completely eliminate person-to-person customer interaction, it’s to combine artificial technology with human intelligence to satisfy customers and meet their expectations. In fact, this is actually a ripe opportunity for contact center career opportunities, as it challenges existing agents to upskill themselves. It’s time to give contact service agents the tools they need to represent their company as best they can. In order for companies to be able to do this, they will need to invest in skills training. Here’s how to combine these two separate assets to help deliver outstanding customer service:"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Get to"},{"type":"span","value":" "},{"type":"span","marks":["strong"],"value":"know your customers: "},{"type":"span","value":"Learning about your customers and following their purchasing habits will give you the information you need to adjust your current model to fit their needs. The type of questions you need to be asking your staff is: “when do they need personal help?”, “how do they want to be contacted?” and “what can we do to improve the communication channels?”. The ultimate solution is to make use of an automated system that provides the basics and the rest can be dealt with personally."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Data is the key:"},{"type":"span","value":" Make the most of your customer data to be able to guide your business efforts. The type of data generated will help you to create better interactions and allow you to improve your service options."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Make use of chatbots, artificial intelligence, and IOT: "},{"type":"span","value":"When you incorporate artificial resources, you’ll be able to cover simple and routine tasks with the help from machines, and then use your human resources for more personalized contributions to the business. This means that whenever your customers need more complex support, you’ll be able to assist them. After all, you’ll always need to go above and beyond to engage and interact with your customers to keep them happy."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Final words"}]},{"type":"paragraph","children":[{"type":"span","value":"While there is plenty of excitement around the latest technologies such as video, real-time messaging, chatbots and artificial intelligence, cryptocurrencies, and self-service, there will always be challenges that go hand-in-hand with these innovations. In such an uncertain market space, it’s critical for teams to focus on their business’s customer experience in its entirety. By taking the time to support your customers and providing them with the information they need, when they need it, you’ll be able to grow your bottom line. Read more about how "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"call center technology"}]},{"type":"span","value":" can help your business."}]}]}}}},{"seo":{"title":"How chatbots could be used in the HR department","description":"You might think that a personnel department staffed with AI chatbots would only feature in a sci-fi movie. 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A typical example is how customer-facing departments should not deploy ‘robots’ to speak to their candidates or existing employees as it takes away the human aspect. Well, the reality is that in such an ever-changing, fast-moving environment, businesses which put customer service and engagement at the top of their priority list will have to utilize artificial resources to help them keep up, get the job done and free up some time for increased (and more effective) human interaction."}]},{"type":"paragraph","children":[{"type":"span","value":"Gone are the days where human resource managers are required to process admin and communicate with candidates and existing employees via email from time-to-time. Incorporating chatbots into your communications strategy is not a literal case of getting rid of human interaction and replacing it with an automated bot, but rather a case of allowing chatbots to help business operations run smoother. AI or chatbots can do much more than automate paper-driven tasks. It’s one of the fastest growing ways for businesses to streamline all processes and meet your employee management goals with ease."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How HR has evolved over the years"}]},{"type":"paragraph","children":[{"type":"span","value":"Updates in technology are constantly improving HR professionals’ lives when it comes to communicating with people and creating streamlined approaches to employee management. Take recruitment, for example, there is usually an influx of applications for a specific position. In order for human resource departments to organically "},{"url":"/articles/customer-relationship-management/automated-sms-human-resources/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"keep up with responses and engage prospective candidates"}]},{"type":"span","value":" (in the most transparent way possible), businesses need to maximize the benefits of chatbots for their organization."}]},{"type":"paragraph","children":[{"type":"span","value":"With internal processes, there have been plenty of innovative user-interfaces and complex designs on CRM tools that could potentially help human resource professionals to do the job better and more efficiently. But the trouble with these tools is that they require hours of employee training before you can make use of them. Most companies cannot afford for their workflow to come to a halt because of this."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Switching to chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots can revolutionize the way business solutions are supposed to operate, making them simple, intuitive and engaging. Be it with siloed systems, functional onboarding, better recruitment practices, increased employee engagement, data and analytics management, employee retention or scaling, an artificially intelligent resource can help you to overcome all of these obstacles and give you more time to perfect processes that require human assistance and presence."}]},{"type":"paragraph","children":[{"type":"span","value":"With more companies shifting solely into the digital space, employing a chatbot to automate and streamline processes will be a good step towards digital transformation. Instead of forms and surveys, employees can now share their feedback through chat, which has proven to be a very effective way of connecting with the millennial generation. And, one of the greatest benefits of all is that chatbots can easily be integrated into many of your company’s existing communication platforms, to create a "},{"url":"/articles/customer-relationship-management/conversational-commerce-customer-experience/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"better customer experience for those involved"}]},{"type":"span","value":"."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Here are the key benefits of using chatbots in your HR department"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"They dominate repetitive tasks"}]},{"type":"paragraph","children":[{"type":"span","value":"Knowing that chatbots excel in repetitive tasks does not infuriate humans. There are always going to be tasks that machines could do more accurately, so why not leave those mundane, low-skill tasks to a bot that is able to complete them at lightning-fast speed? By delegating time-consuming tasks, your HR managers will be able to focus their attention and energy on more complex, strategic tasks. Simply having a ‘presence’ that follows up and responds to employees and candidates will give them a good sense of satisfaction."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"They’re super fast with data"}]},{"type":"paragraph","children":[{"type":"span","value":"As mentioned, chatbots are able to capture numbers and analyze data in the blink of an eye. Something that could take humans hours to complete can get done in minutes (or even seconds). This type of assistance will help humans to react quicker and respond better in the moment. Once you’re able to process information faster and get things done without wasting time, you’ll be able to analyze these processes and see how your team can improve business operations."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"They’re always online"}]},{"type":"paragraph","children":[{"type":"span","value":"Well, this is one of the biggest advantages of chatbots. While employees work designated hours, consumers don’t. They expect businesses to connect and engage with them the minute they’ve sent you a message. This, of course, is humanly impossible. Bots, on the other hand, are available 24/7. Once you’ve taught your bot how to respond intelligently, they’ll be able to keep in touch with your customer until the need for a more complex response."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"They help with recruitment"}]},{"type":"paragraph","children":[{"type":"span","value":"Talent management is a lengthy process. If your company wants to hire the most talented individuals who are fit for the position, they’re going to need to go through various testing processes to see whether or not they meet your criteria. Having a chatbot which can assist with these online interview processes and pool the best candidates can free up plenty of time for recruiters."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Using AI to deliver better working experiences"}]},{"type":"paragraph","children":[{"type":"span","value":"Even though chatbots have been around for quite some time, the HR department is only starting to experience substantial benefits in enhancing employee experience in the workplace."}]},{"type":"paragraph","children":[{"type":"span","value":"The more companies and employees embrace chatbots and AI, the easier it will be to improve business operations for the better. And, although many individuals are concerned about the prediction of chatbots replacing HR professionals over the upcoming years, there will always be various cognitive and technical challenges that simply cannot be tackled by chatbots. Even if they were to become more advanced, their assistance will not hinder performance but rather improve the outcome of repetitive tasks, and streamline workflow so that HR managers can do their jobs more effectively. It’s up to business owners to decide which role chatbots will play in their business, if, of course, they’re the right fit."}]},{"type":"paragraph","children":[{"type":"span","value":"The bottom line is that companies and individuals should view these tools as a helping-hand to focus more on strategic, high-profile projects. Your people are your most important asset, and technology is only as useful as you make it. Learn more about the benefits of chatbots for your business, and "},{"url":"/articles/technology/chatbots-humans-better-together/","type":"link","children":[{"type":"span","value":"how chatbots and humans work better together"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"5 ways SMS marketing can help your business score goals during the FIFA World Cup","description":"Clickatell looks at sectors that will be heavily involved in SMS marketing during FIFA 2018 including hotels & guesthouses, airline & transport industries, bars & restaurants, retail, and betting companies.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633254545-clickatellsportindustryusecase-768x299.jpg?auto=format","id":"DatoCmsAsset-26032417"}},"internalName":"5 ways SMS marketing can help your business score goals during the FIFA World Cup","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633254567-clickatellsportindustryusecase-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633254567-clickatellsportindustryusecase-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633254567-clickatellsportindustryusecase-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633254567-clickatellsportindustryusecase-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoRCAgXDhYUDhYNDQ0NFhcNDQ0NFxMZGBYVFhUaKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHBAQHDsoIigvLy8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQABBv/EABwQAAICAgMAAAAAAAAAAAAAAAACBTIDIQEEMf/EABcBAAMBAAAAAAAAAAAAAAAAAAMEBQL/xAAfEQAABAcBAAAAAAAAAAAAAAAAAQMGBAURMkFRUgL/2gAMAwEAAhEDEQA/AN0887cbB80pw6bFj1B8lRDytNyyK6yLW5FSXfVV9IJ5ahDJxM92Bkg06Wj/2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633254567-clickatellsportindustryusecase-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoRCAgXDhYUDhYNDQ0NFhcNDQ0NFxMZGBYVFhUaKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHBAQHDsoIigvLy8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQABBv/EABwQAAICAgMAAAAAAAAAAAAAAAACBTIDIQEEMf/EABcBAAMBAAAAAAAAAAAAAAAAAAMEBQL/xAAfEQAABAcBAAAAAAAAAAAAAAAAAQMGBAURMkFRUgL/2gAMAwEAAhEDEQA/AN0887cbB80pw6bFj1B8lRDytNyyK6yLW5FSXfVV9IJ5ahDJxM92Bkg06Wj/2Q=="}},"id":"DatoCmsTemplateArticle-62018555","title":"5 ways SMS marketing can help your business score goals during the FIFA World Cup","slug":"fifa-world-cup-sms-marketing","meta":{"updatedAt":"2022-11-21T12:02:16.284+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS marketing ideas for sports festivals & tournaments"}]},{"type":"paragraph","children":[{"type":"span","value":"The FIFA World Cup offers businesses yet another exciting opportunity to integrate SMS marketing into their overall marketing strategy. As an event that brings nations together, there is no reason why hospitality industries shouldn’t be adding value to their customers’ lives through a customer-centric approach to build fan relationships, which, in turn, increases your bottom line."}]},{"type":"paragraph","children":[{"type":"span","value":"Be it action-packed updates, fixtures, results or World Cup-inspired promotions, there are countless ways companies can connect with their customers via SMS during this time. As it is, SMS offers businesses the chance to easily connect and engage with their customers, whenever and wherever they are in the world. And, with the World Cup being a powerful marketing opportunity, you can offer your customers an even more unique experience. Here are five ways to use SMS marketing during this eventful time:"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/sports-industry-sms-marketing/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Why the sports industry loves SMS marketing"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Hotels or guesthouses"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"During such a busy event, it’s usually common for locals and tourists to book into a hotel or guest house for the night or for the entire duration of their stay in a different country. However, even though most businesses will experience an influx of bookings, major events also mean a high no-show rate. With SMS reminders, you‘ll be able to remind your customers in advance about their bookings, check-in times or any transport facilities in the area. These small efforts will help to improve guest experience as well as attendance, which are both beneficial for you. Customers are also likely to be in a rush and SMS engagement can also save customers from having to spend unnecessary time checking in or checking out."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Airline and transport companies"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Airlines can also remind travelers about their boarding times, delays or any weather changes that may influence their flight experience. While standard one-way texting is a great start, consider using a two-way SMS channel with a dedicated "},{"url":"/products/sms/short-codes","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["strong"],"value":"short code"}]},{"type":"span","marks":["strong"],"value":" that customers can identify you by. They’ll be able to reply to you, and customer engagement immediately increases."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Restaurants and bars"}]},{"type":"paragraph","children":[{"type":"span","value":"This sector can easily capitalize on their World Cup customer engagement strategy as most customers will be visiting bars or restaurants to enjoy a game or two with family or friends. If you’re showing the game at your establishment, send your customers an SMS with a timetable along with any promotions you’ll be running during that time. Specials will attract more customers, creating awareness and boosting foot traffic."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Retail stores"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Sports stores and supermarkets obviously benefit big time from the World Cup through merchandise sales. The fact that "},{"url":"https://venturebeat.com/2015/03/27/why-businesses-cant-ignore-sms-hint-90-of-people-read-a-text-message-within-the-first-3-minutes/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["strong"],"value":"90% of SMS messages are read within three minutes"}]},{"type":"span","marks":["strong"],"value":", combined with every customer’s love for competition giveaways or promotional discounts means that there really is no better marketing channel to use when looking to communicate with customers instantly. Leading up to a particular game, businesses can take the time to share the World Cup fever via SMS, offering special SMS coupons to increase foot traffic and general engagement with your brand. Any leftover merchandise or sale items can be used in a flash discount sale for further interaction."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Betting agencies"}]},{"type":"paragraph","children":[{"type":"span","value":"With sports betting becoming more popular with each new event, betting companies can enjoy the festivities this exciting event has to offer. For instance, they can create an SMS marketing campaign that reconnects them with existing customers and to attract new customers. Most customers’ accounts become ‘inactive’ when there isn’t an event running, so use this event to reignite your customer engagement strategy by SMSing exclusive specials. These SMS messages can be automated and integrated with your existing CRM system."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Time to start texting"}]},{"type":"paragraph","children":[{"type":"span","value":"The moral of the story is that businesses should take the time to step up their customer engagement strategy over this action-packed time. The FIFA World Cup is an event unlike any other and, with so many hospitality factors playing a role in how the World Cup supporters experience the event, businesses now have the opportunity to increase brand awareness and score big by adding some ‘fun’ to their brand."}]},{"type":"paragraph","children":[{"url":"/products/platform/","type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":" gives you the freedom to win your customers’ hearts through a personalized and immediate conversational platform. By incorporating bulk SMS marketing into your customer engagement strategy, Clickatell will be able to SMS-enable any application, website or system, facilitate international two-way messaging and more, for increased usability, profitability, and efficiency."}]}]}}}},{"seo":{"title":"Digital marketing trends that’ll improve consumer experience","description":"Clickatell looks at the top marketing trends that will boost customer experience in 2018 including voice, video, live-streaming and mobile over desktop.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633254869-customer-experience-768x299.jpg?auto=format","id":"DatoCmsAsset-26032430"}},"internalName":"Digital marketing trends that’ll improve consumer experience","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633254885-customer-experience-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633254885-customer-experience-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633254885-customer-experience-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633254885-customer-experience-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgNBhMICAgLFgoODg0NDg4YDxINDREYFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAoRHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAFBgEA/8QAHxAAAQMDBQAAAAAAAAAAAAAAAAEFEgIDMQQGFTNR/8QAFwEAAwEAAAAAAAAAAAAAAAAAAwQFAv/EABsRAAEEAwAAAAAAAAAAAAAAAAABAhRhAwQS/9oADAMBAAIRAxEAPwAtu3IkciVT3O2QDWqxH7PWJJqsKXdDPM00ZUwm9Yq+nBIzDC5KP//Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633254885-customer-experience-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgNBhMICAgLFgoODg0NDg4YDxINDREYFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAoRHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAFBgEA/8QAHxAAAQMDBQAAAAAAAAAAAAAAAAEFEgIDMQQGFTNR/8QAFwEAAwEAAAAAAAAAAAAAAAAAAwQFAv/EABsRAAEEAwAAAAAAAAAAAAAAAAABAhRhAwQS/9oADAMBAAIRAxEAPwAtu3IkciVT3O2QDWqxH7PWJJqsKXdDPM00ZUwm9Yq+nBIzDC5KP//Z"}},"id":"DatoCmsTemplateArticle-62018621","title":"Digital marketing trends that’ll improve consumer experience","slug":"digital-marketing-1-consumer-experience","meta":{"updatedAt":"2022-11-21T11:54:04.739+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Consumer experience marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"We're two quarters into 2018. And digital marketing has already changed during the first few months of this year. There are new social media platforms to explore. There are new algorithms and updates on familiar platforms. And, as always, there are new technologies. This is an exciting and constantly changing industry to work in, and should you enjoy moving at a fast pace and embracing new challenges to improve consumer experience and increase conversions, this is an ideal time to be a digital marketer. If you’re curious about digital marketing trends, read on."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Voice"}]},{"type":"paragraph","children":[{"type":"span","value":"2018 is being punted as the year of voice. And for good reason. It is, and has, changed the lives of consumers everywhere. It came as no surprise that voice dominated the recent "},{"url":"/articles/technology/virtual-reality-augmented-reality-tech-ces-2018/","type":"link","children":[{"type":"span","value":"CES"}]},{"type":"span","marks":["underline"],"value":" event"},{"type":"span","value":". Many of the exhibitors at the annual technology conference showed off their new gadgets with built-in voice control. New tech is one thing, but where voice really finds its feet is in search. It's already been predicted that between 30 and 50 percent of searches will be done without a screen by 2020."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Video"}]},{"type":"paragraph","children":[{"type":"span","value":"In recent months, it has become increasingly obvious that the video needs to be part of every digital marketing strategy. Statistics have shown that consumers are more likely to retain information via video than they would have after reading an article. The good news for brands is that there are many platforms available to share video content. Snapchat, Instagram, Facebook, and YouTube, it's all about finding out where your customers are and delivering the kind of content they want to see. In fact, "},{"url":"https://www.thinkwithgoogle.com/data-collections/youtube-stats-video-consumption-trends/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"seven out of 10"}]},{"type":"span","value":" users watched videos on YouTube to assist with a purchasing decision."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Live-streaming"}]},{"type":"paragraph","children":[{"type":"span","value":"Working hand-in-hand with video is live streaming. There’s just something about the urgency of live video which appeals to consumers. In fact, Facebook said recently that video, especially live video, was increasingly becoming a large part of user experience on the platform. Live video gets "},{"url":"https://www.searchenginejournal.com/facebook-live-videos-2/232997/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"six times the number"}]},{"type":"span","value":" of engagement as a regular video. This is a space where brands have the opportunity to be truly creative."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Mobile over desktop"}]},{"type":"paragraph","children":[{"type":"span","value":"More and more consumers are already choosing to shop online via mobile rather than desktop. It’s important that your marketing strategy allows consumers to buy your products on the device they choose to use while having the ideal experience of your website. Google is also increasingly prioritizing mobile-friendly websites, so it’s essential that you adhere to these regulations if you want your website to show up in search results."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Consumer experience is king"}]},{"type":"paragraph","children":[{"type":"span","value":"Maybe 2018 will finally be the year of brands treating customers in a way that makes them feel that they are valued and appreciated. Relationship marketing is not a new concept. But it is one that’s sure to become increasingly prevalent this year. And promising increased customer loyalty, interaction and long-term engagement, it can’t be a bad thing. As AI becomes more mainstream, and people begin to accept it in their lives, consumer experience will begin to improve as more brands integrate with live chat and chatbot apps. Web-based all-in-one chat systems will deliver improved consumer experience and support. "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" is one such option. It's live chatbot technology that combines online chat with bot-driven interactions. Touch allows you to automate workflow processes in your call center or office, ensuring you never keep a customer on hold again. It also offers the benefits of machine learning to further automate interactions. This is a technology we couldn't have dreamed of a few years ago and is now possible in the palm of your hand."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re interested in learning more about support and how to communicate with customers, read our recent article. It also highlights the "},{"url":"/articles/customer-relationship-management/what-is-the-difference-between-b2b-and-b2c-customer-support/","type":"link","children":[{"type":"span","value":"differences between B2B and B2C customer support"}]},{"type":"span","value":". It explores their similarities and differences and discusses the one thing important to both groups and how that can be implemented in any business – whoever your target audience is."}]}]}}}},{"seo":{"title":"How applications of artificial intelligence can benefit the travel industry","description":"Clickatell offers some insight into how AI and \"travel bots\" will bring positive benefits to the travel industry with 5 compelling reasons why chatbots should feature in any journey.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633254981-istock000022947685large-768x312.jpg?auto=format","id":"DatoCmsAsset-26032433"}},"internalName":"How applications of artificial intelligence can benefit the travel industry","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960604","name":"Travel","slug":"travel"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960551","name":"Product Insights","slug":"product-insights"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960544","name":"Contact Centers","slug":"contact-centers"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633255007-istock000022947685large-768x312.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633255007-istock000022947685large-768x312.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633255007-istock000022947685large-768x312.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633255007-istock000022947685large-768x312.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoNCAgLEQ4ODhgNChYNDhEOFg0YFxMZGBYTFiEaHyslGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscHSg7NS8vLy8vNS8vLy8vNS8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYE/8QAHhAAAQQCAwEAAAAAAAAAAAAAAAEEBRICITEyMwP/xAAXAQADAQAAAAAAAAAAAAAAAAADBQYC/8QAGhEAAgMBAQAAAAAAAAAAAAAAAAECBBEhA//aAAwDAQACEQMRAD8AyuZnDBU2MGEzb5oRDxVsmxxF+KBaq1mbqSRQvZW2HICV30AeR81hNyn0/9k="},"width":768,"height":312},"url":"https://www.datocms-assets.com/54467/1633255007-istock000022947685large-768x312.jpg?auto=format","width":768,"title":null,"height":312,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoNCAgLEQ4ODhgNChYNDhEOFg0YFxMZGBYTFiEaHyslGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscHSg7NS8vLy8vNS8vLy8vNS8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYE/8QAHhAAAQQCAwEAAAAAAAAAAAAAAAEEBRICITEyMwP/xAAXAQADAQAAAAAAAAAAAAAAAAADBQYC/8QAGhEAAgMBAQAAAAAAAAAAAAAAAAECBBEhA//aAAwDAQACEQMRAD8AyuZnDBU2MGEzb5oRDxVsmxxF+KBaq1mbqSRQvZW2HICV30AeR81hNyn0/9k="}},"id":"DatoCmsTemplateArticle-62024242","title":"How applications of artificial intelligence can benefit the travel industry","slug":"applications-artificial-intelligence-travel","meta":{"updatedAt":"2022-11-21T11:47:23.602+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Applications of AI in the travel industry"}]},{"type":"paragraph","children":[{"type":"span","value":"With travel becoming a more frequent feature in our lives, applications of artificial intelligence have truly helped to create a better, more seamless booking or buying experience for customers. Now that more customers are traveling with mobile digital devices for work or personal reasons, it’s a wonderful opportunity for tourism businesses to ‘get personal’ with their customers."}]},{"type":"paragraph","children":[{"type":"span","value":"Since the rise in on-demand 24-hour service in the travel and tourism industry, chatbots have never been more necessary. Be it for booking purposes or simply to acquire certain information at the moment, most on-the-go individuals need professional guidance from a travel agent immediately. Even though many of these industries already offer customers a flexible self-booking system, just having a trustworthy assistant guiding you through the booking process could make customers feel more at ease."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/customer-relationship-management/chat-apps-crm-travel-hospitality/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"3 Ways chat apps can improve CRM in the travel and hospitality industries"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What to expect from travel bots"}]},{"type":"paragraph","children":[{"type":"span","value":"Apart from general inquiries, more airports and travel services will start to see automated tasks being taken over by bots… even in their physical form. Kansai International Airport has recently debuted their robot kiosk. "},{"url":"https://www.sita.aero/pressroom/news-releases/kate-sitas-robot-kiosk-debuts-in-kansai-international-airport","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Also known as Kate"}]},{"type":"span","value":", she will make her way over to busy or congested areas of the terminal as needed. The reason for her existence is to reduce check-in queues, and she'll operate by processing data related to passenger flow. This will then obviously reduce passenger waiting times."}]},{"type":"paragraph","children":[{"type":"span","value":"Over and above using applications of artificial intelligence to improve the customer experience at the airport, there are various ways in which booking companies can improve their user experience. One of the main ones is to reduce the funnel time spent booking and planning a trip. Of course, first-time travelers will be spending more face-time with travel agents to help wrap their heads around the packages, but frequent travelers should be able to enjoy a faster, more effective process."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Learning how to reflect multiple variables"}]},{"type":"paragraph","children":[{"type":"span","value":"When brands design chatbots, they need to have the end-user or experience in mind. Because travel is such a complex industry where people want different things at different times, chatbots need to be able to solve all of these problems and needs at the same time. "},{"url":"/articles/customer-relationship-management/chat-apps-crm-travel-hospitality/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Your bot needs to serve as a customer care center, servicing customers in any destination and in any language, during, and after working hours."}]}]},{"type":"paragraph","children":[{"type":"span","value":"If it’s your first time experimenting with a travel bot, start by understanding the purpose of your bot and being able to communicate this purpose with your customers. If there is a particular process in which customers will need to interact with your bot, let them know too. After all, the reason for deploying a chatbot in your business is by no means to eliminate any human contact and make people feel weird about speaking to a bot, it’s simply to streamline and speed up any time-consuming processes. Which, in turn, makes it easier for the customer. Here are a few ways to use your chatbot to improve your customers’ travel experience:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Your chatbot is a new digital touchpoint"}]},{"type":"paragraph","children":[{"type":"span","value":"In order to offer a platform that adds value to your customers’ lives, you need to know what it is that they need. With so many interactive channels already available, there’s no excuse for businesses to not be listening to their customers’ feedback, and adjusting their offerings accordingly. A chatbot can bring your business plenty of success if you’re using it for the right reasons."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Accentuate customer engagement"}]},{"type":"paragraph","children":[{"type":"span","value":"A humanized chatbot can speak to your customers and offer them the exact same customer experience they would receive in-store but in a faster and more personalized way. For example, based on your customers’ searches on your website, you should be able to formulate multiple package options to suit their budget and needs. Once the customer has placed a booking on your site, your bot will start sending out automated reminders about their reservations in advance. This can be done via social media, text message, or email. Your bot can even interact with your customer post-trip to ensure that everything went as planned. At the end of the day, you need to ensure that your brand isn’t a one-off experience. It’s all about incorporating your business into your customers’ life on a daily basis, without being disruptive."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Applications of artificial intelligence augment your staff"}]},{"type":"paragraph","children":[{"type":"span","value":"The great thing about chatbots is that they have the ability to do things faster than a human can. Knowing this, tourism businesses such as hotels and restaurants would be able to find actionable insights into what they could change to improve their customer experience. Of course, front-of-house departments, air hostesses, and travel agents will still be needed in times where customers require face-to-face time, but as far as online sales and services go, leave everything to the bots. These tasks will be tackled at lightning speed, maximizing profit, and boosting customer service."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Create upsell opportunities"}]},{"type":"paragraph","children":[{"url":"https://www.newgenapps.com/blog/benefits-using-chatbots-in-travel-ways-to-use-travel-chatbot","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"According to this article"}]},{"type":"span","value":", Google reports that 65 percent of holiday travelers and 69 percent of business travelers go online to plan their travel. This is a clear indication that you should be going above and beyond to give your customers the best possible online experience. Brainstorming marketing trends and ideas in this field will give your business an opportunity to increase revenue and drive ROI in a small period of time."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Quick access to data"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the core functions of a chatbot is to gather and process data for businesses. Through this data, you’ll be able to gain valuable insight into customer behaviors that could help change your products, services, or customer experience at large. Each conversation and interaction is recorded for future connections, making customer experiences a whole lot more personalized than before."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Future applications of artificial intelligence"}]},{"type":"paragraph","children":[{"type":"span","value":"The future of applications of artificial intelligence in the travel industry is automated and streamlined. Before you can implement a successful bot, you need to have a clear idea of where it would benefit your company in your sales funnel. If there are roadblocks in your customer service, try and implement a "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"platform such as Clickatell’s Touch"}]},{"type":"span","value":" to improve these hiccups. Focus on one or two key functions before you allow your bot to take over your entire digital presence. The more they’re incorporated into the ecosystem, the better data and insights you’ll have at your fingertips."}]},{"type":"paragraph","children":[{"type":"span","value":"To learn more about how Clickatell Touch can help your travel or tourism brand engage with your customers anywhere and anytime, "},{"url":"/articles/customer-relationship-management/chat-apps-crm-travel-hospitality/","type":"link","children":[{"type":"span","value":"read our recent article about CRM in travel"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Why it's important for businesses to adopt GDPR","description":"Clickatell offer 7 compelling reasons why companies should embrace GDPR to protect their reputation as well to save money.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633255099-s1-corporation-and-clickatell-partner-to-provide-on-demand-text-banking-768x299.jpg?auto=format","id":"DatoCmsAsset-26032436"}},"internalName":"Why it's important for businesses to adopt GDPR","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"},{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633255127-s1-corporation-and-clickatell-partner-to-provide-on-demand-text-banking-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633255127-s1-corporation-and-clickatell-partner-to-provide-on-demand-text-banking-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633255127-s1-corporation-and-clickatell-partner-to-provide-on-demand-text-banking-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633255127-s1-corporation-and-clickatell-partner-to-provide-on-demand-text-banking-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLERQTDiQZGg0NDh0VIgsWFx4ZHhYTGhYdHysjHSkoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDsoFhw7Ly8vLy87LzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAMF/8QAHhAAAQMEAwAAAAAAAAAAAAAAAQADEwIFBiEEESL/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABgRAQADAQAAAAAAAAAAAAAAAAEAAhFR/9oADAMBAAIRAxEAPwBFkF5fqYPQQyi78uU+Sll4AgOkbZAkOggi7HAcmJkV/wCU0yAaVFRmIEA0onVXJNqT/9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633255127-s1-corporation-and-clickatell-partner-to-provide-on-demand-text-banking-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLERQTDiQZGg0NDh0VIgsWFx4ZHhYTGhYdHysjHSkoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDsoFhw7Ly8vLy87LzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAMF/8QAHhAAAQMEAwAAAAAAAAAAAAAAAQADEwIFBiEEESL/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABgRAQADAQAAAAAAAAAAAAAAAAEAAhFR/9oADAMBAAIRAxEAPwBFkF5fqYPQQyi78uU+Sll4AgOkbZAkOggi7HAcmJkV/wCU0yAaVFRmIEA0onVXJNqT/9k="}},"id":"DatoCmsTemplateArticle-62040613","title":"Why it's important for businesses to adopt GDPR","slug":"businesses-gdpr","meta":{"updatedAt":"2022-11-21T11:45:23.873+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"The GDPR (General Data Protection Regulation) has become a hot topic among businesses using cloud technology and storing consumer data. Businesses have been buzzing with news of what the GDPR could mean for their finances, information security, and marketing tactics, but few have noted why it’s important for businesses to adopt the standards set out by the GDPR. Below we look at why you need to make this move and what it will mean if you don’t."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Reputational image"}]},{"type":"paragraph","children":[{"type":"span","value":"GDPR compliance can work towards building a positive reputational image in the eyes of your clients. If an organization is shown to be aware of privacy and data protection, the chances are better that their partners and customers will continue their relationship."}]},{"type":"paragraph","children":[{"type":"span","value":"If you are seen to be non-compliant, this will almost certainly drive partners and customers away. "},{"url":"https://medium.com/william-joseph/gdpr-for-non-profits-19f1002c473","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Think of not-for-profit organizations"}]},{"type":"span","value":" and universities which gather data: if they are seen by the general public to be non-compliant, then they will lose credibility and their reputation will be tarnished. Recently, the "},{"url":"https://www.theguardian.com/news/2018/mar/17/cambridge-analytica-facebook-influence-us-election","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Facebook fiasco"}]},{"type":"span","value":" has brought data protection to the forefront of many consumers’ minds and if your company is seen as not taking GDPR compliance seriously, this could have serious ramifications for your image."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Data hygiene enables business growth"}]},{"type":"paragraph","children":[{"type":"span","value":"Data hygiene means that you’re holding less data, and is the process of detecting and correcting corrupt, inaccurate, or old records from a database. The data is now more accurate and can be used for the correct purposes."}]},{"type":"paragraph","children":[{"type":"span","value":"This will save your business money in the long run, since you’ll need a less expensive IT infrastructure, as well as lower overheads and development costs. Due to these lower costs, you’ll be able to grow your business with the money you would’ve been spending on gathering and analyzing data. Putting "},{"url":"https://gdpr.report/news/2018/01/05/gdpr-data-hygiene-enables-business-growth/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"privacy-by-design"}]},{"type":"span","value":" practices in place will allow data hygiene to become part and parcel of your business."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"The rights of consumers must be upheld"}]},{"type":"paragraph","children":[{"type":"span","value":"Data controllers now have to consider consumer rights before undertaking any new projects, which some feel could hinder innovation. However, not embracing this could lead to a complete loss of trust from your consumers."}]},{"type":"paragraph","children":[{"type":"span","value":"Data controllers now have to consider consumer rights before undertaking any new projects, which some feel could hinder innovation. It’s true that innovation will become slightly more challenging but once data is reorganized and “sanitized”, there’s no reason why businesses cannot keep innovating. In some instances, there may be a slight delay initially in communication projects but marketing teams will adjust to the new guidelines fast and businesses will continue to use data in a responsible manner."}]},{"type":"paragraph","children":[{"type":"span","value":"The rights of consumers will have to be considered when "},{"url":"https://www.ftc.gov/site-information/privacy-policy/privacy-impact-assessments","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"businesses conduct Privacy Impact Assessments"}]},{"type":"span","value":", which will change the way businesses use and store data. The Data Protection Officer could soon become the ‘consumer champion’ within the business, ensuring that the rights of the consumer are always upheld and publicized. Consumers will be able to switch providers because data controllers will need to provide ‘data portability’ when accounts are closed."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"All bases need to be covered"}]},{"type":"paragraph","children":[{"type":"span","value":"Any new data that is collected must have a record of informed consent from every consumer. You’ll also need to ensure that you are able to justify your need to store the data. Consumers may become suspicious of companies that are not transparent."}]},{"type":"paragraph","children":[{"type":"span","value":"Once you have collected this data, you’ll need to figure out how you’ll be storing it. The ICO (Information Commissioner’s Office) can request a data audit at any time and if you do not have your data stored correctly or do not have the record of informed consent, you could be fined a significant amount, along the lines of €10 million. Adopting the GDPR means that your business is less likely to incur any fines or experience any data discrepancies."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"You can embrace technology and digitally transform"}]},{"type":"paragraph","children":[{"type":"span","value":"The compliance benchmarks that the GDPR has set out are seen by executives as ‘goals’ they need to achieve in order to become a data-driven company, meaning that you can digitally transform your business and stay ahead of the curve."}]},{"type":"paragraph","children":[{"type":"span","value":"The massive growth in the amount of data that consumers are producing, combined with the technology that can extract actionable, predictive insights is allowing businesses to provide a more personalized experience to their customers. Coupling this with the GDPR regulations will allow your company to embrace technology and bring new products and services to the market quicker than ever."}]},{"type":"paragraph","children":[{"type":"span","value":"Businesses will also be surprised to see the incredible data protection services offered by companies such as Microsoft & Google."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Your data will change from being quantity to quality based"}]},{"type":"paragraph","children":[{"type":"span","value":"We mentioned earlier that data hygiene will allow businesses to grow, but what this will also mean is that your data capturing will focus less on quantity and more on quality. Your business will "},{"url":"https://theconversation.com/why-we-need-to-tackle-the-growing-mountain-of-digital-waste-56708","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"do away with digital waste"}]},{"type":"span","value":" and will be able to focus on the quality of the data you collect from consumers."}]},{"type":"paragraph","children":[{"type":"span","value":"With the enforcement of the GDPR, when consumers visit your website the first thing they will be asked is for their consent for their data to be captured. Some users will be unwilling to give you this consent, which means that those who do allow you access will do so willingly and will provide you with more meaningful data. It will ensure that your most valued customers are targeted appropriately when needed, increasing your profits and leads."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"GDPR is an opportunity, not an obstacle"}]},{"type":"paragraph","children":[{"type":"span","value":"Many companies believe that the GDPR is a strategic opportunity to get ahead of the game and become compliant. Not only will this save time, but you’ll build your reputation in the eyes of your customers."}]},{"type":"paragraph","children":[{"type":"span","value":"By managing the changes sooner, you’ll be closer to compliance and you’ll be able to ease consumers into the changes you have made without creating confusion. You can build a streamlined user experience, with easy-to-understand consent options from your Information Security team. Your technology platform will be how your users interact with the implementation of GDPR, so it’s important that it helps to build brand trust and makes consumers aware of their new rights."}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell is dedicated to implementing GDPR principles and we’re currently working with leading legal experts to ensure compliance for our customers, and theirs. Read on for more information on "},{"url":"/articles/information-security/what-is-gdpr/","type":"link","children":[{"type":"span","value":"what the GDPR is, what the guidelines are, and what you need to do next"}]},{"type":"span","value":". You can also read more about "},{"url":"/legal/general-terms-notices/clickatell-maintaining-gdpr-compliance/","type":"link","children":[{"type":"span","value":"how Clickatell is going about maintaining GDPR compliance"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"New ways that bulk SMS messaging is being used in the workplace","description":"There are 5 compelling reasons why you should be using SMS messaging in your workplace. Click here to find out more.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633255320-getting-creative-with-bulk-sms-in-your-industry-3-768x312.jpg?auto=format","id":"DatoCmsAsset-26032439"}},"internalName":"New ways that bulk SMS messaging is being used in the workplace","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960551","name":"Product Insights","slug":"product-insights"},{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633255431-getting-creative-with-bulk-sms-in-your-industry-3-768x312.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633255431-getting-creative-with-bulk-sms-in-your-industry-3-768x312.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633255431-getting-creative-with-bulk-sms-in-your-industry-3-768x312.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633255431-getting-creative-with-bulk-sms-in-your-industry-3-768x312.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFgoNDhgQDgoNDh0NDREYFxoZGCITIhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OGA4NHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgADBP/EAB8QAAIBAwUBAAAAAAAAAAAAAAABBAMGIQUREzEzAv/EABUBAQEAAAAAAAAAAAAAAAAAAAME/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAJREgH/2gAMAwEAAhEDEQA/AN8i9Km2zL4V01ftJpCVL7QU0nzQfUWFLMM+o3XIVDCIB56XCsEDwsC2f//Z"},"width":768,"height":312},"url":"https://www.datocms-assets.com/54467/1633255431-getting-creative-with-bulk-sms-in-your-industry-3-768x312.jpg?auto=format","width":768,"title":null,"height":312,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFgoNDhgQDgoNDh0NDREYFxoZGCITIhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OGA4NHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgADBP/EAB8QAAIBAwUBAAAAAAAAAAAAAAABBAMGIQUREzEzAv/EABUBAQEAAAAAAAAAAAAAAAAAAAME/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAJREgH/2gAMAwEAAhEDEQA/AN8i9Km2zL4V01ftJpCVL7QU0nzQfUWFLMM+o3XIVDCIB56XCsEDwsC2f//Z"}},"id":"DatoCmsTemplateArticle-62041069","title":"New ways that bulk SMS messaging is being used in the workplace","slug":"bulk-sms-messaging-workplace","meta":{"updatedAt":"2022-11-21T11:40:06.934+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"New uses for bulk SMS messaging"}]},{"type":"paragraph","children":[{"type":"span","value":"In a digital-driven workplace, a strong communications strategy is key to a productive workforce. From HR memos to project deadlines and employee security, there are countless reasons why companies should be using bulk SMS messaging to communicate internally with employees and even customers."}]},{"type":"paragraph","children":[{"type":"span","value":"Part of running a business means looking after the wellbeing of your employees. Thankfully, AI technology trends make it easier for businesses to engage employees in the business and inform them about anything that might influence them. This type of interaction generates an even bigger impact on employee satisfaction while decreasing the amount of admin work for managing departments."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Using bulk SMS messaging for employee safety and security"}]},{"type":"paragraph","children":[{"url":"/articles/information-security/5-potent-ways-to-use-mobile-sms-for-security-sms/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Whether you’re looking to protect your employees’ personal information"}]},{"type":"span","value":" or their physical belongings, security is an important facet of your organization. You’ll be surprised how quickly information travels, and changes in events or systems can occur in a split-second. Your employees actually "},{"type":"span","marks":["emphasis"],"value":"need"},{"type":"span","value":" the correct information to stay safe, calculate their next move, and keep the business operating effectively no matter what. Bulk SMS messaging enables you to communicate these issues with ease."}]},{"type":"paragraph","children":[{"type":"span","value":"Bulk SMS ensures instant delivery, meaning your employees will get a text message in a matter of seconds. Your business can spend plenty of money on security systems to protect employees from emergencies, but SMS is undeniably the most reliable form of communication in these moments."}]},{"type":"paragraph","children":[{"type":"span","value":"Whether you’re wanting to notify your team of any lurking danger, send information about security risks or scams or update staff on management’s whereabouts, employees (or even customers for that matter) usually have their phones on-hand, so they’re likely to receive the message in the right moment."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Benefits of bulk SMS messaging in the workplace"}]},{"type":"paragraph","children":[{"type":"span","value":"Having an internal communications strategy that benefits your workforce is the first step to success. Businesses always rely on email as their primary source of communication but most employees aren’t phased by the growing red number above their mailbox. And, in moments of urgency, the chances of your employees checking their mail on time… or at all… is highly unlikely."}]},{"type":"paragraph","children":[{"type":"span","value":"Bulk SMS is an affordable, effective, and reliable option for internal and external communications when you’re looking to engage. Here are a few benefits of using bulk SMS messaging to communicate with your employees:"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Recruitment: "},{"type":"span","value":"Most companies choose to hire internally before sourcing external candidates for a particular position. Sending an SMS message about a new position to your staff is one of the most effective ways of recruiting from within your business. Employees can easily respond or apply directly thereafter."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Boost morale: "},{"type":"span","value":"One of the most common reasons why employees feel demotivated is because they feel disconnected from the bigger picture. If you want to "},{"url":"/articles/technology/how-the-clickatell-bulk-sms-gateway-can-improve-employee-performance-sms/","type":"link","children":[{"type":"span","value":"engage your staff on a personal level"}]},{"type":"span","value":", start sending out bulk SMS messages to each department, notifying them of a recent client win or accomplishment. When your employees feel recognized, they’ll automatically be more motivated to get the job done."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Compliance and training: "},{"type":"span","value":"Human resource departments and management can use bulk messaging to inform employees about policy updates or training schedules. By reminding employees via text message about a particular course or workshop, it’ll encourage them to attend. While emails often get lost in a digital maze, text messages are delivered instantly and cannot be ignored."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Scheduling and project management:"},{"type":"span","value":" Project management and scheduling is a complete headache when you have various teams working on the same project. Bulk SMS messaging changes this in an instant, cutting costs while ensuring that effective communication can take place amongst the designated team members involved in the project."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Emergency alerts:"},{"type":"span","value":" As mentioned, bulk SMS messaging is ideal when it comes to reaching employees in moments of urgency. When something threatening or alarming is happening around you, SMS is the fastest way to reach your entire workforce in seconds. Having access to such a flexible communication platform like this will look after the wellbeing of your employees and help them feel safe and secure in the workplace."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"In a nutshell...  "}]},{"type":"paragraph","children":[{"type":"span","value":"As you can see, bulk SMS messaging can play a massive role in the overall success of a company. Whether you choose to communicate with your employees or customers via SMS, this is a great step for improving your business’s communications strategy and building stronger relationships. Read on to learn more about "},{"url":"/articles/technology/how-the-clickatell-bulk-sms-gateway-can-improve-employee-performance-sms/","type":"link","children":[{"type":"span","value":"how our bulk SMS gateway can improve employee performance"}]},{"type":"span","value":". If you’re interested in getting SMS to work for your business, test drive "},{"url":"/products/platform/","type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":". With free testing in our sandbox environment and very competitive pricing, we’re pretty sure you’ll have bulk SMS messaging improving your business in no time."}]}]}}}},{"seo":{"title":"SMS in business and the entertainment industry","description":"Find out how SMS marketing is an essential component in the events and hospitality sector including reminders, boosting brand loyalty and customer services.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633255527-bandsforhire1440x5602-768x299.jpg?auto=format","id":"DatoCmsAsset-26032446"}},"internalName":"SMS in business and the entertainment industry","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633255551-bandsforhire1440x5602-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633255551-bandsforhire1440x5602-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633255551-bandsforhire1440x5602-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633255551-bandsforhire1440x5602-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQDwgLDQ4OGhgNDQ0JDhENFhEYFxUZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4OHDscFhw7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABQMEBv/EABsQAAEEAwAAAAAAAAAAAAAAAAABAgMFBDEy/8QAFgEBAQEAAAAAAAAAAAAAAAAABAMC/8QAGREAAwADAAAAAAAAAAAAAAAAAAIhAQMR/9oADAMBAAIRAxEAPwDTTWsiroYV9i9WiSfYwr+Q+xKbTMLVlmOc0CDO5AQqQkzZ6f/Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633255551-bandsforhire1440x5602-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQDwgLDQ4OGhgNDQ0JDhENFhEYFxUZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4OHDscFhw7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABQMEBv/EABsQAAEEAwAAAAAAAAAAAAAAAAABAgMFBDEy/8QAFgEBAQEAAAAAAAAAAAAAAAAABAMC/8QAGREAAwADAAAAAAAAAAAAAAAAAAIhAQMR/9oADAMBAAIRAxEAPwDTTWsiroYV9i9WiSfYwr+Q+xKbTMLVlmOc0CDO5AQqQkzZ6f/Z"}},"id":"DatoCmsTemplateArticle-62046652","title":"SMS in business and the entertainment industry","slug":"sms-in-business-entertainment-industry","meta":{"updatedAt":"2022-11-14T12:50:29.396+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS marketing in the entertainment industry"}]},{"type":"paragraph","children":[{"type":"span","value":"Consumers almost always have their mobile phones or other mobile devices in their hands, their faces glued to the screen as they devour information about celebrities, news, and upcoming events. Almost all of these people are interested in hearing from entertainment companies about events and promotions. Using SMS in business, such as for an event organizing company, will allow you to engage with customers, easily change your schedule and ask for vital feedback."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"How can SMS marketing help in the entertainment industry?"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s a known fact that "},{"url":"https://mobilemarketingwatch.com/sms-marketing-wallops-email-with-98-open-rate-and-only-1-spam-43866/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"SMS marketing can improve customer experience"}]},{"type":"span","value":" and engagement, but how would you leverage this in the entertainment industry? It’s an industry known for inundating consumers with information about events, and while this is helpful in some respects, it is easy for customers to become annoyed and ignore your messages. Read on for some effective ways to leverage SMS marketing in the entertainment industry."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"The hospitality sector can increase profits"}]},{"type":"paragraph","children":[{"type":"span","value":"The hospitality industry can use SMS in business and consumer marketing to reduce costs and increase their profits. Companies may suffer losses if customers do not arrive or fulfill a reservation because they forgot about the reservation or didn’t receive confirmation from the establishment that they reserved a hotel room or a restaurant booking."}]},{"type":"paragraph","children":[{"url":"https://lifehacker.com/why-its-important-to-cancel-dinner-reservations-if-you-1793693896","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"An empty reservation can affect businesses"}]},{"type":"span","value":" such as restaurants, hotels, cafes, guesthouses, and even campsites because they’re turning away customers who would have filled the reservation. These businesses are able to put SMS messaging into action to contact customers to ensure that their reservation is correct and to confirm that they’ll still be there. Being able to open up a spot if a reservation is canceled, allows the restaurant or hotel the opportunity to increase their profits and save themselves from a loss of money."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Customer loyalty is increased"}]},{"type":"paragraph","children":[{"type":"span","value":"Signing up new customers is a vital success factor any business, but you should focus equally on retaining existing ones too. Fostering brand loyalty is one way to ensure that once-off consumers become return customers, and this can be done by using effective and efficient SMS marketing."}]},{"type":"paragraph","children":[{"type":"span","value":"SMS enables companies to build rapport with customers, allowing them to opt-in to offers, confirm reservations or ticket purchases and provide feedback. This two-way street of communication encourages the customer to become involved in the conversation, rather than just being a passive observer. They’ll become loyal to your brand because of personalized SMS messages that show that you see them as a valued customer rather than just another way to make a profit."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Drive traffic to your website and social media platforms"}]},{"type":"paragraph","children":[{"type":"span","value":"The entertainment industry thrives on numbers, which is why driving more traffic to your website and social media platforms is vital to the success of any business in the industry. Using SMS in business is effective because you can include a link to your website in your SMSes or encourage customers to follow you on Facebook, Twitter or Instagram."}]},{"type":"paragraph","children":[{"type":"span","value":"If you want to see how well your SMSes with links are doing, "},{"url":"https://www.smartinsights.com/mobile-marketing/sms-marketing/track-customer-engagement-sms-campaigns-google-analytics/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"you can use a tracking tool"}]},{"type":"span","value":" to track their performance. You’ll notice that the open rates of SMS messages are impressive, reaching almost 98 percent, which means that many of those links are clicked on and the sites are gaining traffic from consumers who are genuinely interested in what you have to offer. The customer experience is also improved – consumers are able to instantly find out about the events or services you offer by visiting your site or Facebook page."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Send out surveys"}]},{"type":"paragraph","children":[{"type":"span","value":"You can use SMS marketing for more than just sending details to customers and collecting their information for your subscriptions. "},{"url":"http://mtab.com/consumer-psychology-why-customers-like-to-be-asked-their-opinions/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Consumers appreciate it when businesses take their opinions into account"}]},{"type":"span","value":", and what better industry to make use of this than the entertainment industry?"}]},{"type":"paragraph","children":[{"type":"span","value":"Your surveys could include questions about how to improve your venue for an upcoming event, which dish is the most popular at your restaurant or what services could be worked on in your hotel. Remember, you should implement these changes once the survey is over, in order to show customers that you are truly listening to their concerns. The impressive open rate of SMSes means that your surveys have higher response rates for fantastic feedback."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"There’s no business like show business… but what if no-one shows up?"}]},{"type":"paragraph","children":[{"type":"span","value":"Event reminders, exclusive offers, and exciting giveaways are just some of the ways that using SMS marketing in the event industry can improve the customer experience. SMS marketing can help the entertainment industry in a range of different ways too, such as allowing those in the hospitality sector to save money by avoiding empty reservations and drive more traffic to websites and social media pages. Why not test drive "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":" for easy SMS integration for your business? You’ll be able to send free test messages from our sandbox environment. Alternatively, read more on how "},{"url":"/articles/digital-marketing/sms-marketing-events-festivals-conferences/","type":"link","children":[{"type":"span","value":"SMS in business"}]},{"type":"span","value":" strategies can help improve the customer experience in the entertainment industry."}]}]}}}},{"seo":{"title":"IoT (Internet of Things) predictions for the rest of this year","description":"Find out our IoT (Internet of Things) predictions for the rest of 2018, including LPWANs and predictive analysis.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633255744-istock634327391440x560-768x299-1.jpg?auto=format","id":"DatoCmsAsset-26032457"}},"internalName":"IoT (Internet of Things) predictions for the rest of this year","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633255765-istock634327391440x560-768x299-1.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633255765-istock634327391440x560-768x299-1.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633255765-istock634327391440x560-768x299-1.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633255765-istock634327391440x560-768x299-1.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICA8QDQ4SDhgNDgUOCxUNChENFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHBAQHDscIhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAIBAAAQMCBwAAAAAAAAAAAAAAAAECBBE0AwUGEiExMv/EABcBAAMBAAAAAAAAAAAAAAAAAAIDBAH/xAAcEQABAwUAAAAAAAAAAAAAAAAFAAMRAQQTQVH/2gAMAwEAAhEDEQA/AGbJC7kKGBJpgVJZPSD+FbiWrcJTSJy4LylepZbnJwBjn3QFGEVxZR8rC//Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633255765-istock634327391440x560-768x299-1.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICA8QDQ4SDhgNDgUOCxUNChENFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHBAQHDscIhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAIBAAAQMCBwAAAAAAAAAAAAAAAAECBBE0AwUGEiExMv/EABcBAAMBAAAAAAAAAAAAAAAAAAIDBAH/xAAcEQABAwUAAAAAAAAAAAAAAAAFAAMRAQQTQVH/2gAMAwEAAhEDEQA/AGbJC7kKGBJpgVJZPSD+FbiWrcJTSJy4LylepZbnJwBjn3QFGEVxZR8rC//Z"}},"id":"DatoCmsTemplateArticle-62046681","title":"IoT (Internet of Things) predictions for the rest of this year","slug":"iot-internet-things-predictions","meta":{"updatedAt":"2022-11-14T12:53:02.041+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"IoT predictions"}]},{"type":"paragraph","children":[{"type":"span","value":"This year has brought with it exciting innovations in the world of the Internet of Things (IoT) and technology, from low power wide area networks (LPWANs) to predictive analytics and machine learning. Below we discuss some predictions for the year and what these will mean for businesses utilizing the IoT."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"LPWANs (low power wide area networks) rise in popularity"}]},{"type":"paragraph","children":[{"url":"https://www.engineering.com/IOT/ArticleID/14184/Wireless-Device-IIoT-Trends-for-2017.aspx","type":"link","children":[{"type":"span","value":"LPWANs"}]},{"type":"span","value":" are growing in popularity since they offer to use with very little power, which is essential for IoT devices that are designed to last for several years on one battery."}]},{"type":"paragraph","children":[{"type":"span","value":"These networks offer a wide area of coverage, allowing for the effective use of IoT devices while out in the field. This is vital for industrial IoT devices like agricultural sensors, as they may need to be spread out across a farm or large area of land. The challenge faced by LPWAN providers is to bridge the ‘air gap’ between the devices and the Cloud. There are some instances of this happening such as NarrowBand IoT and Long-Term Evolution for Machines which use cellular frequencies."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Security and privacy will remain key IoT concerns"}]},{"type":"paragraph","children":[{"type":"span","value":"Internet of Things security will remain a key concern for the rest of the year, despite the standalone Internet of Things security market being considered dead and gone. IoT security will now be embedded into hardware, networks, and systems, becoming a dedicated threat domain."}]},{"type":"paragraph","children":[{"type":"span","value":"Data privacy legislation will affect IoT security architecture. We could see automation take center stage in helping network administrators take control of threats by enforcing rules and detecting anomalous traffic patterns. Automated security is ideal for modular IoT devices because firmware upgrades can become difficult."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"The use of predictive analytics"}]},{"type":"paragraph","children":[{"url":"https://www.predictiveanalyticstoday.com/what-is-predictive-analytics/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Predictive analytics"}]},{"type":"span","value":" is one of the more interesting predictions for the IoT this year. Companies that are already utilizing IoT connected devices have an endless supply of data, and by using predictive analytics they can effectively analyze big data for their benefit."}]},{"type":"paragraph","children":[{"type":"span","value":"Unlocking the true potential of the sheer volume of data collected by Internet of Things devices is the challenge that many businesses face. In the near future, IT companies are hoping to leverage high-performance computing in order to process larger amounts of data. Predictive analytics will most likely remain a popular trend of IoT devices because it allows companies to be one step ahead of the competition."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Convergence with AI and blockchain technologies"}]},{"type":"paragraph","children":[{"type":"span","value":"The Internet of Things alone is not transformational. To become something truly unique, it’ll need to combine with technology such as artificial intelligence and "},{"url":"/articles/information-security/blockchain-cybersecurity/","type":"link","children":[{"type":"span","value":"blockchain technologies"}]},{"type":"span","value":". This year, we could see the convergence of these technologies, allowing companies to gain greater value from their investments into the Internet of Things."}]},{"type":"paragraph","children":[{"type":"span","value":"AI and machine learning will allow for a much deeper analysis of the data provided by IoT devices, allowing for more powerful and informed decision making. Blockchain technologies will introduce a more secure level of tracking IoT transactions which will eliminate the need for a ‘middle-man’ device."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Using IoT for sustainability"}]},{"type":"paragraph","children":[{"type":"span","value":"The Internet of Things is unique in that it allows us to reach out to people and devices that previously could not be reached. We’re able to monitor air pollution, assess the traffic flow of a city, and optimize water and electricity supplies."}]},{"type":"paragraph","children":[{"type":"span","value":"We’ll probably start seeing organizations waking up to the fact that the Internet of Things has more than just an economic impact. "},{"url":"https://www.weforum.org/agenda/2018/01/effect-technology-sustainability-sdgs-internet-things-iot/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"There have already been projects"}]},{"type":"span","value":" focusing on environmental monitoring and food supply. While some of these projects have commercial goals, we could very well see the first use of IoT to combat climate change, poverty and even mental health issues regardless of financial gain – in the very near future."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"More IoT startups could emerge"}]},{"type":"paragraph","children":[{"type":"span","value":"We’re also likely to see more Internet of Things startups emerging as this digital trend becomes more and more mainstream. These startups will build their practices around keeping up with networking, analytics and security challenges, as well as opportunities, as more devices become available."}]},{"type":"paragraph","children":[{"type":"span","value":"They’ll quickly realize that they need the vertical market expertise and customer relationships that partners at the forefront have and will actively attempt to build up channel programs. This is good news for the vertical channel. These IoT startups will bring about more awareness of the capabilities of the Internet of Things for businesses."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"More beneath the surface"}]},{"type":"paragraph","children":[{"type":"span","value":"In truth, we’ve only reached the tip of the iceberg when it comes to the Internet of Things capabilities and predictions. Companies are starting to implement IoT and industrial Internet of Things technologies and are starting to see a return on investment, but the volume of data that is collected is yet to be fully analyzed and utilized. The high-performance computing is yet to be realized to help analyze the sheer volume of data but it is on the horizon and will be an interesting development. Read our article on the "},{"url":"/articles/technology/state-internet-of-things/","type":"link","children":[{"type":"span","value":"state of the Internet of Things"}]},{"type":"span","value":" if you’re interested in finding out more."}]}]}}}},{"seo":{"title":"What is the GDPR and why does it matter?","description":"The GDPR or General Data Protection Regulation is now law in the EU. Click here to find out how these new privacy regulations could impact on your business.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633255859-istock90634137xlarge-cyber-crime-768x299.jpg?auto=format","id":"DatoCmsAsset-26032461"}},"internalName":"What is the GDPR and why does it matter?","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633255878-istock90634137xlarge-cyber-crime-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633255878-istock90634137xlarge-cyber-crime-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633255878-istock90634137xlarge-cyber-crime-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633255878-istock90634137xlarge-cyber-crime-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIExELDRYODg0QDQ0NDRENDRENFxoZGBYVIhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQ0OHBAFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAECBAf/xAAcEAACAgIDAAAAAAAAAAAAAAAAAgQRAzMBIjL/xAAUAQEAAAAAAAAAAAAAAAAAAAAB/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8AyCJfOUJZUpbKEHaE5GsSGs3Ycg3sQl//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633255878-istock90634137xlarge-cyber-crime-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIExELDRYODg0QDQ0NDRENDRENFxoZGBYVIhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQ0OHBAFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAECBAf/xAAcEAACAgIDAAAAAAAAAAAAAAAAAgQRAzMBIjL/xAAUAQEAAAAAAAAAAAAAAAAAAAAB/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8AyCJfOUJZUpbKEHaE5GsSGs3Ycg3sQl//2Q=="}},"id":"DatoCmsTemplateArticle-62046741","title":"What is the GDPR and why does it matter?","slug":"what-is-gdpr","meta":{"updatedAt":"2022-11-09T12:53:33.611+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"The EU GDPR legislation explained"}]},{"type":"paragraph","children":[{"type":"span","value":"Recently, a regulatory act was announced that affects many businesses as well as retailers using cloud technology to store customer data: the GDPR (General Data Protection Regulation). This regulation requires businesses to protect the personal data and privacy of EU consumers for transactions that occur within EU states. Non-compliance could cost businesses significantly, so read on for everything you need to know about the GDPR and how it could affect you."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/legal/general-terms-notices/clickatell-maintaining-gdpr-compliance/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"How Clickatell is maintaining GDPR compliance"}]}]},{"type":"heading","level":3,"children":[{"type":"span","value":"What is the GDPR, exactly?"}]},{"type":"paragraph","children":[{"type":"span","value":"The GDPR was adopted by the EU governing body in 2016 and has been enforceable since 25 May 2018. It is designed to update the existing Data Protection Directive, and businesses will be required to protect the personal data and privacy of EU residents. The act also regulates the exportation of personal data outside of the EU."}]},{"type":"paragraph","children":[{"type":"span","value":"The aim of the GDPR is to unify approaches to data security and privacy. Because the regulation is standard across all 28 EU states, companies have only one standard to meet, but that standard is quite high and most companies will have to make a large investment to meet this standard."}]},{"type":"paragraph","children":[{"type":"span","value":"The GDPR exists due to public concern over privacy and security of personal data and for years, Europe has had a much stricter view on how companies can use the data of their residents. In 1995, the EU governing body introduced the Data Protection Directive, which the GDPR will replace. The outdated regulations of the Data Protection Directive needed to be replaced due to the changes over the decades in how data is stored."}]},{"type":"paragraph","children":[{"type":"span","value":"For businesses, it is important to note that in recent data privacy and security report, "},{"url":"https://www.rsa.com/content/dam/en/e-book/rsa-data-privacy-report.pdf","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"62 percent of consumers"}]},{"type":"span","value":" said they would blame the business for their lost or compromised data, rather than the hacker. If you deal with EU consumers, this is something to bear in mind."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Not only applicable to EU companies"}]},{"type":"paragraph","children":[{"type":"span","value":"The "},{"url":"https://www.eugdpr.org/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"GDPR"}]},{"type":"span","value":" does not only apply to companies within the European Union, but companies that hold the data of EU residents will need to comply too. Compliance may be tricky, as the GDPR takes a wide view of what it considers to be personal identification information."}]},{"type":"paragraph","children":[{"type":"span","value":"Even if you are offering a free service, such as a website that EU residents can access, you could be subject to GDPR if you collect IP addresses or use cookies. The GDPR is open to interpretation, meaning that the governing body has a large amount of leeway when it comes to assessing fines and data breaches, even in non-EU countries."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"The penalties will be much more severe"}]},{"type":"paragraph","children":[{"type":"span","value":"Data Protection Authorities (DPAs) will have the authority to issue severe penalties for breaches of personal data. One important thing to note is that there is a tiered approach to the fines under the GDPR."}]},{"type":"paragraph","children":[{"type":"span","value":"The maximum fine is 4 percent of annual global turnover or €20 million, while less serious infringements such as failure to notify a client about a breach are 2 percent of global annual turnover. These fines for security failings are much stricter than those already in place, and for those who use cloud technology, it is important to know how much you could be fined for being hacked with ease."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Explicit consent is needed from consumers"}]},{"type":"paragraph","children":[{"type":"span","value":"Companies will need to obtain explicit consent from their consumers to use their data, and will no longer be allowed to use drawn-out and confusing legal terminology to do so. Consumers will now also have the right to data portability, which means they are allowed to transmit their data to another controller."}]},{"type":"paragraph","children":[{"type":"span","value":"Consumers will also have more control over their personal data, such as being able to exercise their data erasure rights or the ‘"},{"url":"/articles/information-security/gdpr-data-driven-marketing-customer-analytics/","type":"link","children":[{"type":"span","value":"right to be forgotten"}]},{"type":"span","value":"’. This means that Google, Facebook, Twitter, and other sites will no longer have the right to index information about you from the past. The GDPR will allow consumers to ask for old, inaccurate, or even just irrelevant data to be removed from search results."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Why GDPR compliance is difficult in the cloud"}]},{"type":"paragraph","children":[{"type":"span","value":"Organizations that process data through cloud services face some unique challenges in preparing for the GDPR rollout. This is because the GDP is complex in the cloud. You will have to ensure that the data protection services at all of the platforms you use, such as Dropbox or Salesforce, are compliant, which can be difficult."}]},{"type":"paragraph","children":[{"url":"https://www.cloudindustryforum.org/content/cloud-and-eu-gdpr-six-steps-compliance","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Some businesses use as many as 608 cloud apps"}]},{"type":"span","value":", making compliance a veritable maze of confusion. A recent survey found that only 12 percent of almost 200 IT organizations understood how the GDPR would affect their cloud technology services. In order to ensure that their data storage practices comply with the regulations, these companies will first need to understand the implications of the GDPR on their businesses."}]},{"type":"paragraph","children":[{"type":"span","value":"Studies have shown that only about one percent of cloud providers give users encryption keys that the customer manages. Only a small amount of these providers have secure password enforcement that complies with the robust standards of the GDPR."}]},{"type":"paragraph","children":[{"type":"span","value":"Data controllers, also known as data owners, are banks, credit card services, retail stores, health providers, charities, membership organizations, and every other business that collects data from consumers. Data processors are cloud technology service providers. When the GDPR comes into force, both of these parties are responsible for protecting data and bear equal liability."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Impact on the Information Security industry"}]},{"type":"paragraph","children":[{"type":"span","value":"Much of what is included in the GDPR is what information security professionals have been touting for years. "},{"url":"/articles/information-security/cybersecurity-and-how-2fa-can-assist/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Two-factor authentication"}]},{"type":"span","value":" and encryption are security protocols that have been a part of many information security companies for years, but with the introduction of the GDPR, these will have to be improved and enhanced to meet the standards."}]},{"type":"paragraph","children":[{"type":"span","value":"While the legislation should not be anything new to those in the industry, the GDPR does change what products can be offered to clients, as well as what services they can make use of. Globally, information security products have been designed with ‘security first’ in mind, but this does not always mean that "},{"type":"span","marks":["emphasis"],"value":"privacy "},{"type":"span","value":"is also first. The GDPR standards will now have to be built into any products developed by cybersecurity vendors, otherwise, they will be removed from the market."}]},{"type":"paragraph","children":[{"type":"span","value":"Information security professionals are, by nature, one step ahead of their customers when it comes to regulations and directives. This means that these experts will need to have a keen understanding of the new standards being released in order to help their clients comply with the new regulations."}]},{"type":"paragraph","children":[{"type":"span","value":"As an information security professional, you may have to undertake a few months of training to prepare for the new regulations that are being rolled out. "},{"url":"https://iapp.org/news/a/study-gdprs-global-reach-to-require-at-least-75000-dpos-worldwide/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"The GDPR will require at least 75 000 data protection officer"}]},{"type":"span","value":" positions to be filled worldwide and filling the DPO position in a non-EU country could prove difficult. Clients may also ask to see if your DPOs and other professionals have the relevant qualifications in line with the GDPR."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Where do we go from here?"}]},{"type":"paragraph","children":[{"type":"span","value":"For many companies who use and store consumer data, the GDPR is a wakeup call to practice stricter data security measures, and for some, it has become a scrabbling race to put these into place. The deadline is looming, and with severe penalties, nobody can afford to miss it."}]},{"type":"paragraph","children":[{"type":"span","value":"The future of personal data privacy and security is positive thanks to the regulations of the GDPR, as it is geared towards consumer protection in a world where cybersecurity threats are rife and very real. Clickatell is working with leading legal experts to ensure that we maintain compliance with all GDPR requirements. You can read our "},{"url":"/legal/general-terms-notices/privacy-notice/","type":"link","children":[{"type":"span","value":"updated privacy policy here"}]},{"type":"span","value":", or read more about "},{"url":"/legal/general-terms-notices/clickatell-maintaining-gdpr-compliance/","type":"link","children":[{"type":"span","value":"how Clickatell is maintaining GDPR compliance"}]},{"type":"span","value":". If you’re interested in the ramifications that the GDPR could have for your business, read more about "},{"url":"/articles/information-security/gdpr-data-driven-marketing-customer-analytics/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"what the legislation and the ‘right to be forgotten’ could mean for data-driven marketing and customer analytics"}]},{"type":"span","value":", or have a look at these "},{"url":"/articles/information-security/6-tips-chatbots-gdpr-compliant/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"6 tips to ensure that your chatbots are GDPR compliant"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"6 Tips to ensure that your chatbots are GDPR compliant","description":"Checkout the Clickatell checklist of best data protection practices you will need to have in place to ensure your chatbots are GDPR compliant.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633256032-istock90634137xlarge-digital-768x299.jpg?auto=format","id":"DatoCmsAsset-26032476"}},"internalName":"6 Tips to ensure that your chatbots are GDPR compliant","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633256048-istock90634137xlarge-digital-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633256048-istock90634137xlarge-digital-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633256048-istock90634137xlarge-digital-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633256048-istock90634137xlarge-digital-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoPCAgLDxQLDhIVCw0YFRYPFRUNFxUeGCITFiEdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBQAEBv/EAB4QAAEDBAMAAAAAAAAAAAAAAAABAgMEBRExBhIi/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwH/xAAZEQACAwEAAAAAAAAAAAAAAAABEQAxYQL/2gAMAwEAAhEDEQA/AFdPZadzNgq6wQuiXClmjVemw8q+BFsoIVTMxcfaxy4IPoyDjnYRTqf/2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633256048-istock90634137xlarge-digital-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoPCAgLDxQLDhIVCw0YFRYPFRUNFxUeGCITFiEdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBQAEBv/EAB4QAAEDBAMAAAAAAAAAAAAAAAABAgMEBRExBhIi/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwH/xAAZEQACAwEAAAAAAAAAAAAAAAABEQAxYQL/2gAMAwEAAhEDEQA/AFdPZadzNgq6wQuiXClmjVemw8q+BFsoIVTMxcfaxy4IPoyDjnYRTqf/2Q=="}},"id":"DatoCmsTemplateArticle-61760234","title":"6 Tips to ensure that your chatbots are GDPR compliant","slug":"6-tips-chatbots-gdpr-compliant","meta":{"updatedAt":"2022-11-10T14:16:21.075+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Chatbot GDPR"}]},{"type":"paragraph","children":[{"type":"span","value":"With the "},{"url":"https://ec.europa.eu/info/law/law-topic/data-protection/data-protection-eu_en","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"GDPR (General Data Protection Regulation)"}]},{"type":"span","value":" looming over companies that deal with customer data, there are frantic questions being asked about how to make the technological aspects of businesses more GDPR compliant."}]},{"type":"paragraph","children":[{"type":"span","value":"One aspect that will need to change is the online chatbot, a tool which burst onto the AI scene and is not going anywhere soon. If you use chatbots as part of your sales and marketing strategies, you’ll need to address the processes you use to collect consumers’ personal data, as well as what you do with this data. Read on for a few tips on how to ensure that your chatbots are GDPR compliant."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Use personal data for the stated purposes only"}]},{"type":"paragraph","children":[{"type":"span","value":"This is vital for becoming GDPR compliant. Your online chatbot may be an informal way of collecting personal data, but it is still considered to be a data collecting and processing tool and so will fall under the GDPR legislation."}]},{"type":"paragraph","children":[{"type":"span","value":"This means that you are only able to use the data for the stated purposes, such as sending newsletters, emails, SMS marketing messages or contacting users on Facebook Messenger. Using this data for anything else runs counter to the GDPR guidelines, which could mean that "},{"url":"https://www.itgovernance.co.uk/dpa-and-gdpr-penalties","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"you incur a large fine of up to €20 million or four percent of your global turnover"}]},{"type":"span","value":". If you tell your customers that you will be using their email address and cell phone number to send them information about your services and products, you should do that and nothing more."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Consent is key"}]},{"type":"paragraph","children":[{"url":"/articles/technology/chatbots-humans-better-together/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Chatbots and humans are better together"}]},{"type":"span","value":", there’s no doubt about that. Your online chatbot most likely needs personal data from consumers in order to provide a personalized experience, but the most important aspect of the new GDPR regulations is that you need explicit consent from consumers to use their personal data."}]},{"type":"paragraph","children":[{"type":"span","value":"At the start of a conversation, your chatbot should provide users with a clear and easy-to-understand consent form to fill in. Gone are the days of lengthy and indefinable consent forms. Now, you need to make it clear to users how and why you’ll be using their data in order to get consent from them while using your chatbot. It doesn't have to sound ‘robotic’ but should be informational and easily understandable."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Give users access to their information"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the points on the GDPR checklist for online chatbots is that "},{"url":"https://gdpr-info.eu/art-15-gdpr/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"you need to provide users with access to their information"}]},{"type":"span","value":" once you’ve collected it. Users need to be able to download all of their data in digital form by using a query and response format in your chatbot. They also need to be able to delete certain data if they wish."}]},{"type":"paragraph","children":[{"type":"span","value":"As well as being allowed access to their own information, users have the right to ask whether their details are being used for purposes other than what you have stated, such as for advertising purposes or campaigns. You should include this information in the chatbot’s conversation flow, remembering that chatbots are all about user trust. Hiding information not only tarnishes your reputation but can have serious legal consequences."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Look back at your logs"}]},{"type":"paragraph","children":[{"url":"https://recast.ai/blog/bot-analytics-logs/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Reviewing your chatbot logs is important in making them fully GDPR compliant"}]},{"type":"span","value":". It’s common for many web and messenger servers to keep different types of logs, such as access, error or security audit logs. These logs might hold personal data such as IDs, IPs, and even names."}]},{"type":"paragraph","children":[{"type":"span","value":"You are prohibited to store this data without explicit consent from users or if there is no legitimate reason to store this data. If you do have a need to store this data to improve your chatbot’s interaction with consumers, you may not do so unless you have explicit consent. Reviewing your logs will allow you to find any and all personal data and deal with it accordingly, which could mean fully deleting it from your system after the consumer has requested you to do so."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"AI cannot make important decisions alone"}]},{"type":"paragraph","children":[{"type":"span","value":"Online chatbots use AI (artificial intelligence) to function and to provide a customized experience for each user. However, it is vital to remember that AI cannot make decisions alone, especially when it comes to legal queries or other significant decisions that could affect users."}]},{"type":"paragraph","children":[{"type":"span","value":"Your AI might be on par with "},{"url":"https://www.nytimes.com/2018/03/30/movies/hal-2001-a-space-odyssey-voice-douglas-rain.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"HAL 9000’s intelligence (well, let’s hope not)"}]},{"type":"span","value":" but AI in chatbots is not able to make decisions such as whether or not a person is entitled to compensation for a legal dispute. If you want to make your online chatbot GDPR compliant, you’ll need to show users that a human had a hand in the making of these decisions. This is vital if your chatbot deals with claims that can significantly affect users, such as would be the case for insurance companies or legal professionals."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Don’t forget to update your privacy policy"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the rules of the GDPR is that all companies utilizing consumer data need to have a clearly stated privacy policy which contains the following pertinent information:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"What information is collected?"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Who is collecting it?"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Why is it being collected?"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"How long will it be used for?"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Who will it be shared with?"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"How can consumers withdraw from the agreement to give their data?"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"This privacy policy needs to be shown to users "},{"type":"span","marks":["emphasis"],"value":"before"},{"type":"span","value":" their data is collected, so you can use a link in your chatbot’s conversational flow to share it with consumers or have a summarized version as part of your chatbot’s introductory greetings and conversation."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"The GDPR requires strict and secure data processing practices"}]},{"type":"paragraph","children":[{"type":"span","value":"Once you receive that data from consumers using the chatbot, you’ll need to adhere to strict, "},{"url":"https://www.i-scoop.eu/gdpr/gdpr-personal-data-processing-principles/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"secure data processing practices as set out by the GDPR regulations"}]},{"type":"span","value":". You may even have to encrypt this data in such a way that if someone does manage to get their hands on it, it’s not available in plain text format."}]},{"type":"paragraph","children":[{"type":"span","value":"Your data processing practices need to be changed in order to have a compliant online chatbot, but if you already have strict practices in place then these changes may not be so drastic. Showing users that you’ll be using their data only in the way that you’ve said will build their trust in your business and in using your chatbots which can increase profits and success."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s vital to ensure that you have explicit consent from users and that you provide users access to their data as well as the ability to delete this information if they feel the need to do so. Avoid using AI in your chatbots to make decisions alone, rather use humans for decisions that pertain to client information. Having a privacy policy is vital, so be sure to have this clearly stated before you collect any data from consumers. If you’re interested in more information, "},{"url":"/articles/information-security/gdpr-data-driven-marketing-customer-analytics/","type":"link","children":[{"type":"span","value":"read our recent article"}]},{"type":"span","value":" detailing what the GDPR and the ‘right to be forgotten’ could mean for data-driven marketing and customer analytics."}]}]}}}},{"seo":{"title":"Skills shortages in Information Security: What does it mean for cybersecurity threats?","description":"Clickatell offers some ideas on how you can still help to address cybersecurity threats even if your company faces skills shortages.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633256235-istock68635057xxxlarge-768x312.jpg?auto=format","id":"DatoCmsAsset-26032491"}},"internalName":"Skills shortages in Information Security: What does it mean for cybersecurity threats?","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633256258-istock68635057xxxlarge-768x312.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633256258-istock68635057xxxlarge-768x312.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633256258-istock68635057xxxlarge-768x312.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633256258-istock68635057xxxlarge-768x312.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg0UEAgNDg0NEw0ODg0NDRYODREYFxUZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAEAAIDBQb/xAAdEAABAwUBAAAAAAAAAAAAAAAAAQIxAwUSITIE/8QAFwEAAwEAAAAAAAAAAAAAAAAAAQIDAP/EABkRAAMAAwAAAAAAAAAAAAAAAAABAgQTIf/aAAwDAQACEQMRAD8Ayz7guJHTuCqCP4GUpNqlBjIql0s19ehAboEVUoV2f//Z"},"width":768,"height":312},"url":"https://www.datocms-assets.com/54467/1633256258-istock68635057xxxlarge-768x312.jpg?auto=format","width":768,"title":null,"height":312,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg0UEAgNDg0NEw0ODg0NDRYODREYFxUZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAEAAIDBQb/xAAdEAABAwUBAAAAAAAAAAAAAAAAAQIxAwUSITIE/8QAFwEAAwEAAAAAAAAAAAAAAAAAAQIDAP/EABkRAAMAAwAAAAAAAAAAAAAAAAABAgQTIf/aAAwDAQACEQMRAD8Ayz7guJHTuCqCP4GUpNqlBjIql0s19ehAboEVUoV2f//Z"}},"id":"DatoCmsTemplateArticle-61760752","title":"Skills shortages in Information Security: What does it mean for cybersecurity threats?","slug":"information-security-cybersecurity-threats","meta":{"updatedAt":"2022-11-09T13:37:12.887+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Corporate information security skills shortage"}]},{"type":"paragraph","children":[{"type":"span","value":"Information Security is experiencing a worker shortage which could result in extreme challenges in the protection of data across platforms such as cloud-based services, mobile devices, big data, and the internet of things. Cybersecurity threats will increase due to this worker shortage, which could be disastrous for any companies that deal with sensitive information."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"How to overcome these shortages"}]},{"type":"paragraph","children":[{"type":"span","value":"Overcoming the information security skills shortage requires a strategic mind and an innovative way of thinking. Below are some of the ways you can combat this threat to the security of your data."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Know your risk"}]},{"type":"paragraph","children":[{"type":"span","value":"You should hopefully be at the level where you know that cybercrime and cybersecurity threats are a real danger to both businesses and clients alike. In order to make an informed decision on where resources are most needed, you must define which areas of your business are at risk and prioritize these areas."}]},{"type":"paragraph","children":[{"type":"span","value":"You can enlist the help of an external expert to ascertain these risks. Risk and security management needs to be high priorities for any business, especially in such uncertain times. You will need to consider your current risk exposure in order to be prepared to act when a security breach occurs."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Develop a strategy"}]},{"type":"paragraph","children":[{"type":"span","value":"If you have an IT department in your company, they will most likely be well-versed in at least the basics of information technology and information security. Your strategy should include extra training for this department in information security, as well as in communication, compliance, analytics, and business practices."}]},{"type":"paragraph","children":[{"type":"span","value":"An effective technological element you could introduce as part of your data protection strategy is "},{"url":"/articles/information-security/cybersecurity-and-how-2fa-can-assist/","type":"link","children":[{"type":"span","value":"SMS for two-factor authentication"}]},{"type":"span","value":". This method works with a user’s mobile phone, wherein a user receives a randomly generated four or six-digit one-time-PIN (OTP), which they then enter onto the webpage they are trying to access. SMS for two-factor authentication is one of the most popular ways that financial institutions and online retail stores use to ensure data security for their clients."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Delegate IT tasks"}]},{"type":"paragraph","children":[{"type":"span","value":"The IT department is more often than not, one of the busiest and "},{"url":"http://www.itmanagerdaily.com/survey-it-pros-are-seriously-overworked/","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"most overworked departments in many companies"}]},{"type":"span","value":". Too many IT professionals are overloaded with unimportant work during the day, which can take their time away from trying to decrease the company's risk of cybersecurity threats."}]},{"type":"paragraph","children":[{"type":"span","value":"If you have enough IT staff, you should delegate the work between them, possibly on a skills-level basis where the most skilled are given important tasks and work down from there. There is also the possibility of outsourcing information security work to an outside security company or even simple task automation. Once you have lessened the load on your IT department, you will be able to offer training to those who need it."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Educate other employees on risks"}]},{"type":"paragraph","children":[{"type":"span","value":"Your IT staff are already well-versed in the risks that come with working and playing on the internet. But your other employees may not be so aware. Educate your other employees on how to operate securely on the internet by not opening "},{"url":"http://searchsecurity.techtarget.com/definition/phishing","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"phishing emails"}]},{"type":"span","value":", to not download software without permission, and to create strong passwords and change them regularly."}]},{"type":"paragraph","children":[{"type":"span","value":"Due to the skills shortage, your employees need to be even more alert and aware online. Be sure to ask them not to perform online banking on a work computer and insist that ad blocking extensions and anti-virus software are installed on their work computers. If you are working in the Cloud, be sure that no harmful links or software is shared."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Look for technology with advanced analytics"}]},{"type":"paragraph","children":[{"type":"span","value":"Including advanced analytics in your security strategy will allow you to be forewarned of any possible threats. Think of artificial intelligence and machine learning as added extras to whatever processes you may already have in place."}]},{"type":"paragraph","children":[{"type":"span","value":"AI technology is used to look for indicators of compromise across your business network, both on the premises and in the Cloud. AI and machine learning will also allow your IT staff to work more productively and perform the important human-led tasks that go alongside information security. Technology is always evolving and including this in your cybersecurity measures will improve your chance of avoiding cybersecurity threats."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Be prepared for cybersecurity threats"}]},{"type":"paragraph","children":[{"type":"span","value":"Information security skills may be lacking at the moment but if you employ the correct strategies and prepare your company for any risks, you will be able to overcome any serious issues. If you are interested in improving your chances against cybersecurity threats, "},{"url":"/articles/information-security/when-to-use-2-factor-authentication/","type":"link","children":[{"type":"span","value":"read on for further information"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"What the GDPR and the 'right to be forgotten' could mean for data-driven marketing and customer analytics","description":"What does the GDPR mean for data-driven marketing? If you are collecting, storing or sharing personal data, you need to find out fast.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633257083-istock68645283xxxlarge-1-768x299.jpg?auto=format","id":"DatoCmsAsset-26032511"}},"internalName":"What the GDPR and the 'right to be forgotten' could mean for data-driven marketing and customer analytics","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633257115-istock68645283xxxlarge-1-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633257115-istock68645283xxxlarge-1-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633257115-istock68645283xxxlarge-1-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633257115-istock68645283xxxlarge-1-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQoWDhgQDQ0NDh0OFg0NFx8ZGBYTFiEaKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQEDsoGhw7Oy8vOzs7Oy81Ly8vOzsvLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUG/8QAIRAAAQQBAwUAAAAAAAAAAAAAAQACA5EFEhMiBBUhI1L/xAAVAQEBAAAAAAAAAAAAAAAAAAAEAf/EAB4RAAAGAgMAAAAAAAAAAAAAAAABAhITMhEiAwQF/9oADAMBAAIRAxEAPwBQ4TENB9otI9hxLpid0Wosj3/brS+t+o8javoEqSwF1WYoLc2Ewwl8zNtCyHVSP3zzdaE/gNUZbCrbmo//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633257115-istock68645283xxxlarge-1-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQoWDhgQDQ0NDh0OFg0NFx8ZGBYTFiEaKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQEDsoGhw7Oy8vOzs7Oy81Ly8vOzsvLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUG/8QAIRAAAQQBAwUAAAAAAAAAAAAAAQACA5EFEhMiBBUhI1L/xAAVAQEBAAAAAAAAAAAAAAAAAAAEAf/EAB4RAAAGAgMAAAAAAAAAAAAAAAABAhITMhEiAwQF/9oADAMBAAIRAxEAPwBQ4TENB9otI9hxLpid0Wosj3/brS+t+o8javoEqSwF1WYoLc2Ewwl8zNtCyHVSP3zzdaE/gNUZbCrbmo//2Q=="}},"id":"DatoCmsTemplateArticle-61761658","title":"What the GDPR and the 'right to be forgotten' could mean for data-driven marketing and customer analytics","slug":"gdpr-data-driven-marketing-customer-analytics","meta":{"updatedAt":"2022-11-10T14:33:42.828+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Data-driven marketing privacy policy"}]},{"type":"paragraph","children":[{"type":"span","value":"With the enforcement of the GDPR (General Data Protection Regulation) looming, many industries are questioning what it will mean for them and their customer analytics practices. This is especially true for data-driven marketing agencies."}]},{"type":"paragraph","children":[{"type":"span","value":"Marketers who use the personal data of consumers will have to change their tactics in order to comply with the new regulations, most importantly the ‘right to be forgotten’ or the data erasure act."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"What is the ‘right to be forgotten’?"}]},{"type":"paragraph","children":[{"url":"http://www.bbc.com/news/technology-27394751","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"In 2014 a Spaniard named Mario Costeja Gonzalez was trying to move on with his life"}]},{"type":"span","value":" after some financial difficulties and scandal in 1998. He had put a property of his up for auction to solve his problems, the details of which were covered in a newspaper that went online. This caused the search engines to bring up these old stories whenever anyone searched for his name, which was, in turn, damaging his reputation. He argued that Google should remove this obsolete information from their results in order for this damage to his reputation to stop."}]},{"type":"paragraph","children":[{"type":"span","value":"The Luxembourg-based Court of Justice of the European Union agreed with him and ruled that Google remove this information, setting a precedent over what is referred to as the ‘right to be forgotten’. The EU believed that it was the right of Gonzalez for that information to be confined to history or at least a ‘history’ that only a very dedicated researcher could find."}]},{"type":"paragraph","children":[{"type":"span","value":"This new precedent means that old, inaccurate or simply irrelevant data about you can be removed from search results should you ask for this to happen. It could also mean that you have the right to request that Facebook and other social media platforms remove any unpleasant photographs or information from their platforms … including those cringeworthy high school photos you posted years ago."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"What does the GDPR mean for data-driven marketing?"}]},{"type":"paragraph","children":[{"type":"span","value":"In recent years, data has become the lifeblood of online marketing, such as content personalization, "},{"url":"http://www.washingtonpost.com/apps/g/page/business/how-targeted-advertising-works/412/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"targeted advertising"}]},{"type":"span","marks":["underline"],"value":","},{"type":"span","value":" and social media campaigns. Using data for customer engagement has proved to significantly increase sales and provide customers with a positive experience. However, the GDPR and the new ‘right to be forgotten’ ruling may stand to change this dramatically."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Personal data can only be used for the purpose it was collected"}]},{"type":"paragraph","children":[{"url":"https://www.criteo.com/insights/gdpr-compliance-legal-bases-collecting-personal-data/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"If you have collected personal data from consumers"}]},{"type":"span","value":", according to the GDPR guidelines, you are not allowed to use it for anything else or provide or sell this information to other parties. Sharing personal data with third parties is only possible once you have explicit consent from the consumer whose data it is."}]},{"type":"paragraph","children":[{"type":"span","value":"What this can mean for data-driven marketing or digital marketers is that you are unable to share data with advertisers or with an app builder that may be working for your clients, unless the consumer explicitly agrees to this. While many marketing agencies have in-house developers for such things, those who outsource their work may find themselves in murky waters with the GDPR officials."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"You’ll need to get on board, fast"}]},{"type":"paragraph","children":[{"type":"span","value":"Resistance to the GDPR and the right to be forgotten is futile. This means that you’ll need to get on board with the rules and regulations, fast and ahead of time. You’ll be able to leverage its value to you if you start making changes sooner rather than later."}]},{"type":"paragraph","children":[{"type":"span","value":"The GDPR and its implications on customer analytics mean that you’ll need to carefully examine your current processes and systems. You may be surprised to find that compliance leads to better work practices and better clarity. The new data regulations are going to be enforced on the 25th of May  2018, which means that all data-driven marketers will need to become compliant well ahead of time in order to make a dent in their customer analytics changes."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Explicit consent from all users"}]},{"type":"paragraph","children":[{"url":"https://www.entrepreneur.com/article/231513","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"If you need to request personal data from a consumer"}]},{"type":"span","value":", you’ll need to have explicit consent to do so. While this is more applicable to the GDPR, it ties into the ‘right to be forgotten’ in that consumers can request you to delete all of their data if they have not given consent."}]},{"type":"paragraph","children":[{"type":"span","value":"Consumers can say no to your request for their data, which can make data gathering all the more difficult. However, once you have their consent you’ll be able to use this data for marketing purposes. Consumers are able to request that you ‘forget’ this information, however, if they feel it has become irrelevant or if they are uncomfortable with the way in which you are going to use it. You will have to comply almost immediately to any requests from clients to erase their data, otherwise, they could take legal action."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Getting support can help"}]},{"type":"paragraph","children":[{"type":"span","value":"Some content management tools are ahead-of-the-curve and offer sophisticated tools to help you become GDPR compliant. "},{"url":"https://www.itgovernance.co.uk/blog/data-flow-mapping-for-business/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"These tools include mapped data flows"}]},{"type":"span","value":", multiple consent management, consented-only personalization and activity tracking and customizable consent forms."}]},{"type":"paragraph","children":[{"type":"span","value":"For data-driven marketing, getting support can help you to prepare for the ‘right to be forgotten’ regulation of the GDPR. These tools will allow you to respond quickly to the looming changes that will soon need to be implemented and can streamline your customer data management system. You’ll need to be very careful of who you choose as third-party help and what their data collection methods and policies are. Clickatell is currently working with leading legal experts to ensure that we are compliant with all regulations. While the GDPR is but one branch of the "},{"url":"/articles/information-security/future-cyber-security/","type":"link","children":[{"type":"span","value":"information security industry"}]},{"type":"span","value":", it most certainly is an important one to understand."}]}]}}}},{"seo":{"title":"Tips for successful SMS campaigns for lead generation","description":"Clickatell shares some do's and don'ts for generating leads via SMS campaigns. Boost your lead generation using these invaluable tips.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633257268-smsmessaging-768x299.jpg?auto=format","id":"DatoCmsAsset-26032513"}},"internalName":"Tips for successful SMS campaigns for lead generation","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633257287-smsmessaging-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633257287-smsmessaging-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633257287-smsmessaging-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633257287-smsmessaging-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgNEw4XGhYQDQ0NFxEVDQ0NFxUZGBYTFiEaHysjJh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAPHDsdGh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBQABBv/EAB4QAAEDBAMAAAAAAAAAAAAAAAABAgUDBBFCEjJB/8QAFQEBAQAAAAAAAAAAAAAAAAAABAD/xAAZEQACAwEAAAAAAAAAAAAAAAAAAQIDIRL/2gAMAwEAAhEDEQA/AN0yb4ICuptalPCCTwvUPaxVEcBX8o5qZILZXoQP0yktP//Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633257287-smsmessaging-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgNEw4XGhYQDQ0NFxEVDQ0NFxUZGBYTFiEaHysjJh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAPHDsdGh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBQABBv/EAB4QAAEDBAMAAAAAAAAAAAAAAAABAgUDBBFCEjJB/8QAFQEBAQAAAAAAAAAAAAAAAAAABAD/xAAZEQACAwEAAAAAAAAAAAAAAAAAAQIDIRL/2gAMAwEAAhEDEQA/AN0yb4ICuptalPCCTwvUPaxVEcBX8o5qZILZXoQP0yktP//Z"}},"id":"DatoCmsTemplateArticle-61779921","title":"Tips for successful SMS campaigns for lead generation","slug":"tips-sms-campaigns-lead-generation","meta":{"updatedAt":"2022-11-10T14:58:05.117+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS lead generation"}]},{"type":"paragraph","children":[{"type":"span","value":"People interact differently with SMS than they do with other forms of communication. They prefer to receive promotions via SMS than from another platform, which is why using SMS campaigns for lead generation can be a successful endeavor. Follow the advice below to see your lead generation flourish."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"SMS campaigns need a clear CTA"}]},{"type":"paragraph","children":[{"type":"span","value":"The "},{"url":"http://gomedia.com/zine/insights/graphic-design/importance-of-calls-to-action/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"CTA (call to action)is arguably the most important part "}]},{"type":"span","value":"of your SMS campaigns. It allows customers to understand the incentive and know how to claim their reward, coupon code or so forth. It should be clear and to the point in order to get your message across."}]},{"type":"paragraph","children":[{"type":"span","value":"If customers don’t understand the incentive or do not know what to do when they receive your SMS, you’ll notice that your lead generation numbers will fall. Keep it simple by focusing on one action and repeating this action on the ‘click to text’ or call button. Your CTA should tell your customers what to do and what’s in it for them. Simple instructions can go a long way to convincing customers to click a link, generating a lead."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Timing is everything"}]},{"type":"paragraph","children":[{"type":"span","value":"You’re a busy marketer, which means that you may expect an overnight success on your campaigns. SMS campaigns are instantaneous and deliver information directly to customers but the success of a campaign all comes down to timing."}]},{"type":"paragraph","children":[{"type":"span","value":"SMS marketing has to be timed down to the minute, especially if you are using it for a sale. It is important not to flood customers with messages, as this can become annoying and can harm your campaign success rates. Rather let them "},{"url":"https://www.entrepreneurs-journey.com/509/what-is-a-double-opt-in-email-list-and-why-is-it-important/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"opt-in to a subscription service"}]},{"type":"span","value":" where they receive weekly SMSes with promotional information. Be sure not to be too slow with sending out SMSes for sales as your customers may not have time to react and initiate a purchase."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Don’t forget to follow up"}]},{"type":"paragraph","children":[{"type":"span","value":"Sending an SMS and generating leads is only half of the battle for any marketing strategy. You should always send a follow-up message, as this will encourage positive responses and solid lead conversions."}]},{"type":"paragraph","children":[{"type":"span","value":"Build up a strong lead nurturing process and respond to your leads quickly. This will show them that they are not just part of an automated SMS marketing campaign but that you are responding to their individual requests. Following up will also remind those who may not have replied to the message that there is still time to make a purchase, so be sure to schedule a follow-up message for at least a week after you send the initial sales or promotional SMSes out."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Don't send bulk sms's without segmentation"}]},{"type":"paragraph","children":[{"type":"span","value":"Never send off an SMS without "},{"url":"http://www.businessdictionary.com/definition/market-segmentation.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener nofollow noreferrer"}],"type":"link","children":[{"type":"span","value":"audience, prospect or customer segmentation"}]},{"type":"span","value":" research done beforehand. Mobile devices are highly personal, and your customers may become annoyed if they receive messages that are not related to their preferences."}]},{"type":"paragraph","children":[{"type":"span","value":"Because the open rate of SMS messages is almost 100 percent, sending relevant content can bring great results. Segmenting your audience will allow you to send content that is better suited to them rather than unwanted messages. SMS campaigns in today’s modern world can be highly personalized, so use the data for your segments to your advantage and craft the perfect promotional text message."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Don't send without permission"}]},{"type":"paragraph","children":[{"type":"span","value":"If a customer has not stated specifically that they want to opt-in to your SMS marketing campaign, you should definitely not send them any SMSes no matter how exciting your sale or promotion is."}]},{"type":"paragraph","children":[{"type":"span","value":"Doing so could land you in hot water legally, as there is an Act that allows individuals to tailor the frequency, timing, and nature of the marketing material they receive. If you send unsolicited SMSes to those who have not given permission, customers will become agitated. You will lose their custom and may gain a reputation for being a ‘spammy’ marketer."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Don't send walls of text"}]},{"type":"paragraph","children":[{"type":"span","value":"This is a common mistake of many companies that are new to SMS marketing: sending long messages that do not contain any relevant information. Keep it short and sweet!"}]},{"type":"paragraph","children":[{"type":"span","value":"Try to shorten any links that you include in your message, and only include relevant and important information. Customers usually have a short attention span, and so will stop reading if a message is too long."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"What are you waiting for?"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS marketing is a highly successful way to reach customers, so not having a campaign could be hurting your business. It is easy to set up, and your lead generation will improve significantly. Remember to keep your message short and to the point, and have a clear CTA for customers to follow. You may be interested to find out how "},{"url":"/articles/digital-marketing/sms-b2b-marketing/","type":"link","children":[{"type":"span","value":"SMS campaigns"}]},{"type":"span","value":" are effective for B2B marketing, so why not read our recent article?"}]}]}}}},{"seo":{"title":"Understanding the benefits of live chat for your business","description":"5 reasons why you should be using live chat to boost customer engagement and sales.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633257472-clickatell-about-us-1024x352.jpg?auto=format","id":"DatoCmsAsset-26032520"}},"internalName":"Understanding the benefits of live chat for your business","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960559","name":"Retail","slug":"retail"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633257492-clickatell-about-us-1024x352.jpg?auto=format&w=1024","srcSet":"https://www.datocms-assets.com/54467/1633257492-clickatell-about-us-1024x352.jpg?auto=format&dpr=0.25&w=1024 256w,\nhttps://www.datocms-assets.com/54467/1633257492-clickatell-about-us-1024x352.jpg?auto=format&dpr=0.5&w=1024 512w,\nhttps://www.datocms-assets.com/54467/1633257492-clickatell-about-us-1024x352.jpg?auto=format&w=1024 1024w","sizes":"(min-width: 1024px) 1024px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDgoLDhAFDg0NDhENDRENFxUZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQFjsoFh07Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAkAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQADBv/EAB0QAAIBBAMAAAAAAAAAAAAAAAABAwIEBSExMjP/xAAVAQEBAAAAAAAAAAAAAAAAAAADBf/EABgRAAIDAAAAAAAAAAAAAAAAAAABAhEx/9oADAMBAAIRAxEAPwDQQZChx7YPd5CFxvYvh8mBXfVhLBUrZReZOGOp7IIMjyyAvSjGCo//2Q=="},"width":1024,"height":352},"url":"https://www.datocms-assets.com/54467/1633257492-clickatell-about-us-1024x352.jpg?auto=format","width":1024,"title":null,"height":352,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDgoLDhAFDg0NDhENDRENFxUZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQFjsoFh07Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAkAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQADBv/EAB0QAAIBBAMAAAAAAAAAAAAAAAABAwIEBSExMjP/xAAVAQEBAAAAAAAAAAAAAAAAAAADBf/EABgRAAIDAAAAAAAAAAAAAAAAAAABAhEx/9oADAMBAAIRAxEAPwDQQZChx7YPd5CFxvYvh8mBXfVhLBUrZReZOGOp7IIMjyyAvSjGCo//2Q=="}},"id":"DatoCmsTemplateArticle-61780183","title":"Understanding the benefits of live chat for your business","slug":"benefits-live-chat-business","meta":{"updatedAt":"2022-11-10T15:10:54.366+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Live chat is important for business"}]},{"type":"paragraph","children":[{"type":"span","value":"In such a fast-paced digital environment, customers want to connect with businesses which are convenient, have innovative customer service tools, and offer seamless omnichannel shopping experiences. Whether that be through website live chat, social messaging or in-app chat, communication is constantly changing."}]},{"type":"paragraph","children":[{"type":"span","value":"To keep up with digital transformation and customers’ ever-growing needs, business owners will need to identify these changes and realize how important the detail is. If you follow your customer’s journey and adjust your channels according to their actions, you’ll be able to give your customers what they want."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How can live chat add value to your business?"}]},{"type":"paragraph","children":[{"type":"span","value":"Live chat is a website platform where your business can communicate directly with its customers. It’s an ‘always on’ approach to giving your customers that instant attention and assistance they need in the moment. Not only can it "},{"url":"https://www.forbes.com/sites/steveolenski/2016/08/10/its-alive-why-live-chat-is-so-important-for-brands/#3d7ab27b53d1","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"improve business to customer communication"}]},{"type":"span","value":" but it can make business operations smoother. Here are five benefits of using live web chat to speak to your customers:"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Reduced call expenses: "},{"type":"span","value":"As local and international toll charges continue to spike, contacting your customers through voice calls can be extremely time-consuming and costly. While voice call is more personal, bulk SMS and live web chat allow you to reach more people for less, while your trained staff get to tackle the more complex inquiries. This means that your company can still respond to generic FAQs as well as have personal conversations with other customers over a humanized business interface."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"It improves customer loyalty: "},{"type":"span","value":"Live chat is an instant communication platform. You’ll be able to answer your customer’s queries within seconds of them getting in touch with you. And, because your employees will be able to manage more than one chat at a time while your automated chatbot answers hundreds of generic questions at once, your customers won’t be sitting in voice call ‘waiting rooms’ before getting help. This is especially important when it comes to purchasing products online, agents must remember that customers are in a hurry, so the quicker they are helped, the quicker the problem is solved and the greater the chance of the purchase being made. Instant customer satisfaction will help to improve customer service and build long-term customer loyalty."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Fix customer headaches: "},{"type":"span","value":"When you’re new to the digital space, it’s important to take advantage of analytical tools to learn more about your customers. The more information you have on your customers’ behavior and how they interact with your brand, the easier it’ll be for you to understand exactly what they want and when they want it. With live chat, the conversations you have with your customers will give you a better perspective on what’s expected and how you can meet those expectations."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Offer convenience for customers:"},{"type":"span","value":" The appeal of online shopping is that it’s convenient. Shoppers have limited time and they want to get the job done quickly with time to spare. If they start to experience a problem during their purchasing process, you’ll need to support them in real-time and fix their issue. Being able to deliver these services will be the deciding factor for customers on whether or not they’ll choose you again or turn to your competitors for assistance. When your customers see that you’re willing to help them, they’ll become more confident in your business."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Create a competitive advantage: "},{"type":"span","value":"To this day, many companies are still unaware of the benefits that live web chat can offer their business. More so, they’re not even utilizing social or "},{"url":"/articles/digital-marketing/bulk-sms-marketing-top-priority-year/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"SMS marketing to reach their customers"}]},{"type":"span","value":". When you make use of these tools, you’ll have a competitive digital advantage, and it’ll give you free reign to engage with your website visitors daily, make more sales, and improve customer service for existing customers."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"It’s all about meeting your customer where they’ve been all along"}]},{"type":"paragraph","children":[{"type":"span","value":"Live web chat in an omnichannel environment is innovative, growing in popularity, and allows you to chat with your customers in real-time. It’ll add a human factor to your website, allowing your business to tell its story and solve customer issues. For more information on the "},{"url":"/articles/technology/ditch-phone-line-use-chatbots/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"benefits of live chat"}]},{"type":"span","value":" for your business, read our recent article on how automating workflows can hugely benefit your bottom line."}]}]}}}},{"seo":{"title":"Omnichannel ecommerce, the ideal customer experience","description":"Clickatell looks at omnichannel marketing strategies that can help build the ideal customer journey including improved targeting and data collection.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633257634-istock78382347xxlarge-1-ecomerce-768x299-1.jpg?auto=format","id":"DatoCmsAsset-26032524"}},"internalName":"Omnichannel ecommerce, the ideal customer experience","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960559","name":"Retail","slug":"retail"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633257659-istock78382347xxlarge-1-ecomerce-768x299-1.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633257659-istock78382347xxlarge-1-ecomerce-768x299-1.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633257659-istock78382347xxlarge-1-ecomerce-768x299-1.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633257659-istock78382347xxlarge-1-ecomerce-768x299-1.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg4ICAgLFgoQDg0UCgoODh0OFg0OFxUlGBYfFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFA0PHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAACBQAEB//EAB4QAAEDBAMAAAAAAAAAAAAAAAEABRIEBhExAgMy/8QAFwEAAwEAAAAAAAAAAAAAAAAAAgMEAf/EABYRAQEBAAAAAAAAAAAAAAAAAAEAEf/aAAwDAQACEQMRAD8A0ZxPRHB5BA3U9NyGZBK3QnGyiayY7KFWoq12U9PD0FEvuwmGyok623//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633257659-istock78382347xxlarge-1-ecomerce-768x299-1.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg4ICAgLFgoQDg0UCgoODh0OFg0OFxUlGBYfFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFA0PHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAACBQAEB//EAB4QAAEDBAMAAAAAAAAAAAAAAAEABRIEBhExAgMy/8QAFwEAAwEAAAAAAAAAAAAAAAAAAgMEAf/EABYRAQEBAAAAAAAAAAAAAAAAAAEAEf/aAAwDAQACEQMRAD8A0ZxPRHB5BA3U9NyGZBK3QnGyiayY7KFWoq12U9PD0FEvuwmGyok623//2Q=="}},"id":"DatoCmsTemplateArticle-61781974","title":"Omnichannel ecommerce, the ideal customer experience","slug":"omnichannel-ecommerce-customer-experience","meta":{"updatedAt":"2022-11-10T15:24:45.493+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Customer journey omnichannel"}]},{"type":"paragraph","children":[{"type":"span","value":"A seamless customer experience is key to generating recurring sales. You'll need to make every touchpoint of the customer journey meaningful and flawless, and this can be done with omnichannel strategies."}]},{"type":"paragraph","children":[{"type":"span","value":"First, your customer visits your website to browse for something, then they come into your store to shop, and finally, they check out using your mobile app. This is a memorable and exciting experience for the customer, which means that they will become return customers."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Why is an omnichannel strategy effective?"}]},{"type":"paragraph","children":[{"url":"https://www.bigcommerce.com/blog/omni-channel-retail/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Omnichannel strategies"}]},{"type":"span","value":" focus on creating a cohesive and integrated user experience. It differs from multi-channel strategies in that rather than optimizing each touchpoint as its own individual entity, you will focus on making each touchpoint a step in the customer journey and user experience."}]},{"type":"paragraph","children":[{"type":"span","value":"Stores utilizing omnichannel strategies are well-established and are not always online-only stores. These strategies succeed because each touchpoint is well-rounded and delivers a connected customer experience. It is this seamless, integrated experience which you need to focus on rather than on driving sales to one platform."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Improved efficiency: "},{"type":"span","value":"By implementing an omnichannel strategy, you will be able to provide customers with improved efficiency, as well as being able to respond to the needs of the clients with a common, central database of products, offers, and prices. The client will be able to experience your brand consistently across all channels, streamlining the buying process."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"More personalized customer experience: "},{"type":"span","value":"When your business becomes more visible across the channels, this leads to more accurate data collection. "},{"url":"https://www.cio.com/article/2935650/data-analytics/8-ways-to-make-the-most-out-of-your-customer-data.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"This data will allow you to provide a more personalized customer experience"}]},{"type":"span","value":". Offering better service and a customized experience is key to garnering return customers, and using the data collected from omnichannel sales will allow you to generate ideas on how to encourage customer engagement."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Improved marketing: "},{"type":"span","value":"Customers can be fickle, especially with brands that do not offer good customer service. You may find that up to 70 percent  of your customers will stop buying from your brand if good customer experience is lacking. However, with omnichannel strategies you can create marketing campaigns that are tailored to your customers, spread across all channels to make their experience seamless and integrated."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"What does the perfect omnichannel experience involve?"}]},{"type":"paragraph","children":[{"type":"span","value":"The perfect omnichannel experience may sound like a difficult feat to achieve, but it can be done. If you want to move onto an omnichannel strategy, you should be prepared to learn how to exist on multiple channels, wherever your customers are spending their time."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"An intuitive mobile experience: "},{"type":"span","value":"One of the major elements of an effective omnichannel experience is providing your customers with an intuitive and integrated mobile experience. It is critical to have an ecommerce store that’s easy to navigate and is mobile friendly. Mobile is fast becoming a highly important channel, with reports showing that since 2015, "},{"url":"https://www.outerboxdesign.com/web-design-articles/mobile-ecommerce-statistics","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"mobile ecommerce has increased by over 80 percent"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Order history should be easy to access: "},{"type":"span","value":"Making a customer’s order history easy to access at any time is vital to the perfect omnichannel experience. They should be able to access this order history from any device, which streamlines the process and encourages return customers. Not only will your customer experience more visibility on whatever channel they are using, but you will be able to provide consistent customer service."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Tailored product suggestions: "},{"type":"span","value":"Omnichannel ecommerce provides data from customers, which means that you as a retailer can use this data to provide tailored product suggestions to customers. It has been proven time and again that customers respond positively to receiving customized product suggestions. You can use the omnichannel data to craft remarketing campaigns or to cross-sell products to a customer who has bought from your physical store using your app, and then visited your website."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"How to implement an effective omnichannel strategy"}]},{"type":"paragraph","children":[{"type":"span","value":"Omnichannel marketing takes some work on your part, but the end results will speak for themselves. Following a few simple pieces of advice will help you to implement an effective strategy which improves the customer experience and brings you closer to your end goals."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Every touchpoint should be a shopping haven: "},{"type":"span","value":"One of the most effective ways to create omnichannel success is to "},{"url":"https://www.igt.com/en/products-and-services/lottery/lottery-blog/2017/august/in-the-shoppable-universe-every-touchpoint-is-an-opportunity-to-buy","type":"link","children":[{"type":"span","value":"make every touchpoint ‘shoppable’"}]},{"type":"span","value":". Enabling sales on every channel is vital to any retailer or business and with the innovations we have seen recently in social media (such as Facebook adding a ‘Shop’ section to business pages) you’ll be able to do this without spending a large amount of money."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Use email and web personalization: "},{"type":"span","value":"The easiest ways to generate revenue are through SMS, email and web customization, as they are able to give you clear key performance indicators. Personalizing your SMSes, email and website is also relatively easy, which is why this should be one of the very first steps you take. The main focus of personalizing your communications and your website is to develop product recommendations that are tailored to your customers on every page of your site, as well as in your SMS and email marketing."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Make the most of mobile apps: "},{"type":"span","value":"If you’re not optimizing your website for mobile, you’re losing out on customers: even more so if you haven’t yet considered creating a mobile app for your business. Statistics show that mobile use has surpassed desktop, with the mobile app market growing significantly each year. Your application will need to be a shoppable touchpoint in order to have any success, and should provide the customer with relevant content such as special offers or product information."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"In-store personalization to tie in with digital: "},{"type":"span","value":"The next step you take on your journey to implementing omnichannel ecommerce is to introduce in-store personalization that ties in with the online personalization. You can achieve this by teaching your employees to use tablets or iPads at point-of-sales areas for customers to check out on your app, but you’ll have to use the same customer identifiers used in the other channels to capture customer data for an integrated experience."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Evenly distribute all efforts: "},{"type":"span","value":"If you focus all of your attention on optimizing your social media section of your omnichannel strategy, you will notice that your newsletters, email marketing and website personalization will fall to the wayside. If this happens, your strategy will be unsuccessful and your presence will not reach the number of customers it could and should. Your strategy should cover all bases equally if you want to create the perfect omnichannel experience for customers."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"The potential is massive"}]},{"type":"paragraph","children":[{"type":"span","value":"Omnichannel ecommerce has "},{"type":"span","marks":["emphasis"],"value":"huge "},{"type":"span","value":"potential, especially in a world that is moving rapidly forward toward online shopping. Users are craving (and demanding) better customer experiences online and offline, which means that you’ll have to keep up with these demands. Your buyers should be able to interact with your brand in ways that they never imagined, so read our article about why you should embrace "},{"url":"/articles/digital-marketing/retail-omnichannel-marketing/","type":"link","children":[{"type":"span","value":"omnichannel ecommerce"}]},{"type":"span","value":" for more information."}]}]}}}},{"seo":{"title":"How artificial intelligence in retail is changing the industry","description":"Clickatell demonstrates 5 areas where artificial intelligence is going to shake the retail industry to its foundations.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633257908-clickatell-icm-streamlines-premium-campaign-management-768x299.jpg?auto=format","id":"DatoCmsAsset-26032550"}},"internalName":"How artificial intelligence in retail is changing the industry","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960559","name":"Retail","slug":"retail"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633257949-clickatell-icm-streamlines-premium-campaign-management-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633257949-clickatell-icm-streamlines-premium-campaign-management-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633257949-clickatell-icm-streamlines-premium-campaign-management-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633257949-clickatell-icm-streamlines-premium-campaign-management-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgTEg0LDg0NDg0NFxYNFg0MFxUZGBYVFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIhw7Ly8vNTsvLzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYF/8QAHhAAAQMEAwAAAAAAAAAAAAAAAAECBRIhMkEDBBH/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABkRAAIDAQAAAAAAAAAAAAAAAAABAhEhA//aAAwDAQACEQMRAD8AvOzMpTYUWa9aZXPiLaAw5xQu8HJGZa1l1AnJhVoAvSDt6f/Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633257949-clickatell-icm-streamlines-premium-campaign-management-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgTEg0LDg0NDg0NFxYNFg0MFxUZGBYVFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIhw7Ly8vNTsvLzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYF/8QAHhAAAQMEAwAAAAAAAAAAAAAAAAECBRIhMkEDBBH/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABkRAAIDAQAAAAAAAAAAAAAAAAABAhEhA//aAAwDAQACEQMRAD8AvOzMpTYUWa9aZXPiLaAw5xQu8HJGZa1l1AnJhVoAvSDt6f/Z"}},"id":"DatoCmsTemplateArticle-61782419","title":"How artificial intelligence in retail is changing the industry","slug":"artificial-intelligence-retail-changing-industry","meta":{"updatedAt":"2022-11-11T07:32:39.550+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI in retail"}]},{"type":"paragraph","children":[{"type":"span","value":"Marketing in today’s digitized world has to provide a seamless experience across multiple channels, surprising clients, and customers with same-day deliveries and sending real-time, personalized messages to them. Artificial Intelligence in retail is about more than simply big data, it’s about using this data in innovative ways to create personalized customer experiences. It’s about approaching marketing from a completely different angle and using artificial intelligence to create new and exciting experiences for your customers."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"How has AI (artificial intelligence) changed?"}]},{"type":"paragraph","children":[{"type":"span","value":"We are still many years away from having robots at our beck and call, but since its inception, AI has changed drastically over the years. Examples can be seen in everyday use such as weather applications, spam filters for emails, and Google’s search predictions."}]},{"type":"paragraph","children":[{"type":"span","value":"AI is not a new concept and has roots as far back as Ancient Greece. And, "},{"url":"https://www.wired.com/insights/2015/01/the-evolution-of-artificial-intelligence/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Alan Turing, a British codebreaker in WWII,"}]},{"type":"span","value":" is credited as being one of the first people to put forward the idea that machines could ‘think’ in 1950. He created the ‘Turing test’, which is still used today as a benchmark to test a machine’s ability to ‘think’ like a human."}]},{"type":"paragraph","children":[{"type":"span","value":"The rise of personal computers in the 1980s sparked more interest in machines that ‘think’. AI changed from being a science fiction dream to a reality over the course of many years, resulting in what we have today. It’s ever-evolving and the premise of AI is that it continually learns from the data it receives, which is why artificial intelligence in retail is helpful for marketers and retailers."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"How is AI being used in retail?"}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Personalized product recommendations"}]},{"type":"paragraph","children":[{"type":"span","value":"Anyone who has shopped online is familiar with customer recommendations. This AI application allows you to create tailored recommendations to customers based on data collected from their shopping habits, browsing history, and past purchases."}]},{"type":"paragraph","children":[{"type":"span","value":"There are several different ways to implement product recommendations, which include abandoned cart notifications, ‘recommended for you’ products, and ‘second sale’ products. It is estimated that at least "},{"url":"https://www.martechadvisor.com/articles/customer-experience-2/recommendation-engines-how-amazon-and-netflix-are-winning-the-personalization-battle/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"35 percent of Amazon’s sales"}]},{"type":"span","value":" are generated by the recommended products feature. You can implement customized product recommendations in email or SMS marketing campaigns and on your website."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"AI-powered visual search"}]},{"type":"paragraph","children":[{"type":"span","value":"AI-powered visual search is by no means a new idea, but with the advancements in artificial intelligence and mobile technology, it is gaining traction with retailers. Visual search is highly popular amongst digitally savvy customers."}]},{"type":"paragraph","children":[{"url":"https://www.forbes.com/sites/rachelarthur/2017/08/10/asos-visual-search/#20560df32b32","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Visual search"}]},{"type":"span","value":" allows customers to take photographs of items that they like and have an app show them similar items from a store’s inventory. This sort of application increases customer engagement and helps to enhance the customer experience. It’s especially effective in fashion retail stores and can be a unique marketing tool for up-and-coming fashion brands."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Chatty chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"Today’s consumers have shown that they prefer interacting with bots rather than wasting time holding on a call to speak to a live agent. As we all become accustomed to it, the number of people who prefer this method of communication will continue to increase."}]},{"type":"paragraph","children":[{"type":"span","value":"The speed and immediacy of these messaging apps can also allow retailers to have efficient one-on-one conversations with their customers, once the ‘bot’ side of the conversation has taken a customer down the funnel to speaking with a live agent. "},{"url":"https://chatbotsmagazine.com/the-complete-beginner-s-guide-to-chatbots-8280b7b906ca","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Chatbots can handle thousands of messages"}]},{"type":"span","value":" that come in through social media and messaging apps and allow for speedy purchases and interactions. Using chatbots puts you ahead of the competition and can help to streamline your customer’s buying journey."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Problem-solving abilities"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the advantages of using artificial intelligence in retail is that AI engines are designed to tackle problems in unique ways. They may read correspondence or they can understand the tone of voice to evaluate customer sentiment, enabling them to better answer queries or complaints."}]},{"type":"paragraph","children":[{"type":"span","value":"There are some experimental areas that are alchemical in their nature, such as the storage, sorting, and classification of any type of image or any kind of document capabilities of IBM Watson which need to be tailored to retail. This type of sorting ability will, for example, allow courier companies to solve problems quickly and easily, as well as allow stores to sort their inventory within minutes."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Artificial intelligence in retail allows you to meet your customer in their micro-moments"}]},{"type":"paragraph","children":[{"type":"span","value":"Using AI engines as part of your marketing strategy will allow you to gather pertinent, in-depth information about your customers. You’ll be able to deliver marketing campaigns that are highly contextual at just the right moment of your customer’s journey. If you’re interested in finding out more, read our article on "},{"url":"/articles/technology/growth-ai-ecommerce/","type":"link","children":[{"type":"span","value":"artificial intelligence in retail"}]},{"type":"span","value":" and e-commerce."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"Everything you need to know about bulk SMS marketing","description":"Find out everyting you need to know about sms marketing and how you can started reaching out to customers in one of the fastest and most cost-effective ways available.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633258046-woman-reads-marketing-sms-on-cellphone-768x299.jpg?auto=format","id":"DatoCmsAsset-26032557"}},"internalName":"Everything you need to know about bulk SMS marketing","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633258140-woman-reads-marketing-sms-on-cellphone-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633258140-woman-reads-marketing-sms-on-cellphone-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633258140-woman-reads-marketing-sms-on-cellphone-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633258140-woman-reads-marketing-sms-on-cellphone-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSCAgLChUNDg4QDg4WDhkLFhEYFxUZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA8QHDscFh07Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUD/8QAHhAAAQQBBQAAAAAAAAAAAAAAAQACAwQxERIhIjL/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABkRAAIDAQAAAAAAAAAAAAAAAAACAQMRIf/aAAwDAQACEQMRAD8A2sTyFnAUaxNOH+VfeOqnWQNcITp0fS84LwSSvZhCcrAbMISlrjCD2Tp//9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633258140-woman-reads-marketing-sms-on-cellphone-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSCAgLChUNDg4QDg4WDhkLFhEYFxUZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA8QHDscFh07Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUD/8QAHhAAAQQBBQAAAAAAAAAAAAAAAQACAwQxERIhIjL/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABkRAAIDAQAAAAAAAAAAAAAAAAACAQMRIf/aAAwDAQACEQMRAD8A2sTyFnAUaxNOH+VfeOqnWQNcITp0fS84LwSSvZhCcrAbMISlrjCD2Tp//9k="}},"id":"DatoCmsTemplateArticle-61785410","title":"Everything you need to know about bulk SMS marketing","slug":"need-know-bulk-sms-marketing","meta":{"updatedAt":"2022-11-11T07:33:44.959+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Bulk SMS marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"Knowing how to communicate with customers can be confusing. Should you and the business you’re working for be emailing, SMSing, connecting on social media or communicating via old-school snail mail? There are so many different methods, all with their own lists of pros and cons. But one method, whether for startups or global enterprises and everything in between, consistently appears to come out tops: bulk SMS marketing."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is bulk SMS marketing?"}]},{"type":"paragraph","children":[{"type":"span","value":"Simply put, "},{"url":"/products/sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"bulk SMS"}]},{"type":"span","value":" is the distribution of a large number of text messages to users’ mobile phones. It’s an effective way to communicate with customers, wherever they are in their customer journey. Although this form of marketing has been around for many years, it remains the most effective way to reach your customers, improve customer engagement, and encourage conversions. It's been found that text messages are opened 98 percent of the time compared to email's 22 percent open rate. That means if you want to communicate with your customers, and of course you do, your chances of success are far better with an SMS than an email."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Why is bulk SMS marketing effective?"}]},{"type":"paragraph","children":[{"type":"span","value":"Sending out bulk SMS messages to your customers is fast and cost-effective. The vast majority of people have their phones with them throughout the day, so SMS offers the best chance of your message being read. More research has found that nine out of 10 people open text messages within three minutes of receiving them. Even if people are only opening the message to quieten the beeping and turn off the flashing incoming message alert, they could soon be drawn in by the messaging and special offers within. In addition, text messages are well-known for their reliable delivery of time-sensitive messages, making it your best bet to encourage customer engagement."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How can you implement bulk SMS marketing in your business?"}]},{"type":"paragraph","children":[{"type":"span","value":"The first step to "},{"url":"/articles/digital-marketing/bulk-sms-messaging-businesses/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"implementing bulk SMS in your business"}]},{"type":"span","value":", or being the person who encourages your boss to do so, is to create a marketing list. It’s important that each person listed here has given their permission since it’s illegal to message anyone who hasn’t given their explicit consent. There are several different rules which impact text messaging for marketing purposes, so it’s important that you "},{"url":"/faqs/answer/what-are-country-specific-sms-regulations/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"check the regulations in your country"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"The next step is to create a marketing strategy that outlines who you’re trying to reach and the intention behind each message. You need to know, well before pressing send, what action you want the customer to take. Your marketing content calendar should be filled with messages that’ll encourage your customers to take action. Whether you want them to come to you for a consultation or to buy a product, your messages must offer sufficient value that they’re encouraged to do exactly that. A good way to encourage customers to take action is to create a sense of urgency. “Offer ends at midnight” or “Only one hour to buy” will encourage your customers to take immediate action since they won’t want to miss out on special prices and opportunities."}]},{"type":"paragraph","children":[{"type":"span","value":"As you can see, bulk SMS marketing is a useful and important part of every marketing strategy. If you’d like to learn more about how bulk text messages can be used in your business, read more about "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"Clickatell’s SMS Platform"}]},{"type":"span","value":". It allows you to SMS-enable any application, website or system and can facilitate international two-way messaging and more. With global reach and dedicated routes for time-sensitive messages like pins and alerts, it’s the "},{"url":"/products/sms-gateway/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"SMS gateway"}]},{"type":"span","value":" solution you've always wanted. "},{"url":"/sign-up/","type":"link","children":[{"type":"span","value":"Sign up and start testing now"}]},{"type":"span","value":" to experience the full power of this innovative digital enablement tool and enjoy free unlimited testing in our sandbox environment."}]}]}}}},{"seo":{"title":"Mobile commerce is growing in popularity and here’s how you can take advantage","description":"Find out why mobile marketing is becoming so popular and how your retail business can take advantage.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633258277-smsapi2-768x299.jpg?auto=format","id":"DatoCmsAsset-26032582"}},"internalName":"Mobile commerce is growing in popularity and here’s how you can take advantage","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633258302-smsapi2-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633258302-smsapi2-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633258302-smsapi2-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633258302-smsapi2-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoPDwgLDRILDg0NDg0NDhEKDQ0OFxUZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQUFEAUFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAFAAEC/8QAHBAAAgICAwAAAAAAAAAAAAAAAAQBAwIyETFB/8QAFQEBAQAAAAAAAAAAAAAAAAAAAgD/xAAUEQEAAAAAAAAAAAAAAAAAAAAA/9oADAMBAAIRAxEAPwBK1nGYDG28Y9N2ahDnYSI0NxwWHr6kJP/Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633258302-smsapi2-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoPDwgLDRILDg0NDg0NDhEKDQ0OFxUZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQUFEAUFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAFAAEC/8QAHBAAAgICAwAAAAAAAAAAAAAAAAQBAwIyETFB/8QAFQEBAQAAAAAAAAAAAAAAAAAAAgD/xAAUEQEAAAAAAAAAAAAAAAAAAAAA/9oADAMBAAIRAxEAPwBK1nGYDG28Y9N2ahDnYSI0NxwWHr6kJP/Z"}},"id":"DatoCmsTemplateArticle-61785633","title":"Mobile commerce is growing in popularity and here’s how you can take advantage","slug":"mobile-commerce-take-advantage","meta":{"updatedAt":"2022-11-11T07:38:17.413+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Customers are increasingly choosing to shop online rather than in-store. They’re not only choosing to shop online, they’re also choosing to do so from their mobile phones. Yes, from the small device that fits into the palm of their hands. And, for this reason, retailers need to be prepared to improve their mobile commerce presence."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Why is mobile commerce becoming more popular?"}]},{"type":"paragraph","children":[{"type":"span","value":"Research has found that "},{"url":"https://www.bigcommerce.com/blog/ecommerce-trends/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"51 percent of Americans prefer to shop online"}]},{"type":"span","value":" rather than in phyiscal stores. In addition, this figure jumps to 56 percent for Gen X and 67 percent for millennials. These statistics make it clear that retailers and marketers need to fully embrace and take advantage of mobile commerce to survive. Today's consumers are active on several different devices – smartphone, tablet, and multiple computers – and they expect an online shopping experience that's quick, easy, user-friendly and the same as that they've become used to in-store."}]},{"type":"paragraph","children":[{"type":"span","value":"Mobile commerce is becoming more popular because it’s easier. It's unfortunate but brands which don't deliver, or fail to create, an online presence for themselves will cease to exist. It’s that simple. Consumers can now buy goods or purchase services on the spur of the moment without putting too much thought into their actions. And they can even do that without getting out of their pajamas or leaving the house. And who wouldn’t want to do that?"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"How to do mobile commerce right"}]},{"type":"paragraph","children":[{"type":"span","value":"The first and most important step of the process is to understand your customers' behavior. Some like to browse in-store and purchase online. Others prefer to look at products online and then buy in-store after seeing the products in person. Once you know this and their other shopping preferences, you can begin to create the online store your customers actually want to spend their money in. Of course, it’s essential that your website is responsive for all mobile options and devices."}]},{"type":"paragraph","children":[{"type":"span","value":"There’s another side to mobile commerce, and that’s when consumers shop in a brick and mortar store but prefer to pay using their mobile device. This is becoming increasingly popular as pop up stores become more common. Let’s face it, millennials, in particular, are well-known for never carrying cash. They want the ease and convenience of mobile payment. Luckily, it is becoming increasingly common to whip out a mobile phone while in-store and use Venmo, Snapscan or Square to pay the retailer in question. Within seconds, consumers can walk out of the store, goods in hand without ever touching their wallet. These mobile payment options are increasingly prevalent in areas where the population tends to be unbanked. "},{"url":"/products/sms/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"SMS solutions"}]},{"type":"span","value":" make it simple for money to ‘change hands’, without physically ever having to change hands. Payment services for the unbanked is a growing industry, with SMS solutions seen as a sustainable solution as it's the one ubiquitous, secure system users’ are guaranteed access to."}]},{"type":"paragraph","children":[{"type":"span","value":"The one essential for every mobile commerce store is the ability to send messages and one-time-pins (OTPs) to users. Think about the last time you bought something online, you likely received quite a few text messages in a very short space of time before the transaction was complete. That’s why it’s important for mobile commerce stores to have access dedicated routes for this type of time-sensitive messaging. Our "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"bulk messaging solution, Clickatell Platform"}]},{"type":"span","value":", offers exactly that. It allows you to SMS enable any app with one easy integration. It offers dedicated routes to deliver urgent messages like pins and alerts. Clickatell's SMS Platform also enables you to make use of both one-way and two-way messaging option, making it your ideal simple, affordable bulk SMS solutions provider."}]}]}}}},{"seo":{"title":"Micro-moments continue to change customer experience management and the purchasing process","description":"Clickatell looks at the concept of micro-moments and how they can influence the customer journey. Micro-moments combined with machine learning will become the foundation of many marketing strategies.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633258627-customer-experience-768x299-1.jpg?auto=format","id":"DatoCmsAsset-26032585"}},"internalName":"Micro-moments continue to change customer experience management and the purchasing process","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633258676-customer-experience-768x299-1.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633258676-customer-experience-768x299-1.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633258676-customer-experience-768x299-1.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633258676-customer-experience-768x299-1.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgNBhMICAgLFgoODg0NDg4YDxINDREYFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAoRHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAFBgEA/8QAHxAAAQMDBQAAAAAAAAAAAAAAAAEFEgIDMQQGFTNR/8QAFwEAAwEAAAAAAAAAAAAAAAAAAwQFAv/EABsRAAEEAwAAAAAAAAAAAAAAAAABAhRhAwQS/9oADAMBAAIRAxEAPwAtu3IkciVT3O2QDWqxH7PWJJqsKXdDPM00ZUwm9Yq+nBIzDC5KP//Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633258676-customer-experience-768x299-1.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgNBhMICAgLFgoODg0NDg4YDxINDREYFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAoRHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAFBgEA/8QAHxAAAQMDBQAAAAAAAAAAAAAAAAEFEgIDMQQGFTNR/8QAFwEAAwEAAAAAAAAAAAAAAAAAAwQFAv/EABsRAAEEAwAAAAAAAAAAAAAAAAABAhRhAwQS/9oADAMBAAIRAxEAPwAtu3IkciVT3O2QDWqxH7PWJJqsKXdDPM00ZUwm9Yq+nBIzDC5KP//Z"}},"id":"DatoCmsTemplateArticle-61785765","title":"Micro-moments continue to change customer experience management and the purchasing process","slug":"micro-moments-customer-experience","meta":{"updatedAt":"2022-11-11T07:43:01.723+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Customer experience management process"}]},{"type":"paragraph","children":[{"type":"span","value":"Introduced in 2015, "},{"url":"https://www.youtube.com/watch?v=cplXL-E1ioA","type":"link","children":[{"type":"span","value":"Google’s micro-moments"}]},{"type":"span","value":" have changed the rules of  customer experience management. Ever since businesses discovered that these ‘moments’ of decision-making influence the entire consumer journey, businesses have been working tirelessly to find solutions that help them plug into these moments and understand exactly how their consumers’ actions affect the purchasing process. Today, these micro-moments matter even more, because mobile is dominating the market. These intent-rich moments have become the foundation of many marketing strategies, which now, combined with machine learning, have helped businesses to better communicate with their consumers in real-time, and on their terms."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"A shift in customer experience management"}]},{"type":"paragraph","children":[{"type":"span","value":"With digital marketing driving every successful business, customer experience has now become the new battleground for businesses competing for their customers’ hearts. Gone are the days where brand loyalty was the distinguishing factor between businesses, now it’s about the experience. The challenge with this is finding the"},{"type":"span","marks":["emphasis"],"value":" right "},{"type":"span","value":"solutions to access the "},{"type":"span","marks":["emphasis"],"value":"right "},{"type":"span","value":"customer information at the "},{"type":"span","marks":["emphasis"],"value":"right"},{"type":"span","value":" moments."}]},{"type":"paragraph","children":[{"type":"span","value":"Given the rapid rate of digital innovation, from disrupted mobile marketing to AI, and big data to machine learning, artificial algorithms are increasingly embedded in today's analytical applications, assisting marketers in trying and testing new ways to connect with and upsell their existing customers."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Machine learning is leveraging micro-moments"}]},{"type":"paragraph","children":[{"type":"span","value":"As companies leverage intelligent data tools to help their customers navigate with ease, they will be able to track customer behavior through the intent, context, and identity they leave behind. The data generated from these interactions helps companies to create actionable insight reports which will help companies respond to challenges and adjust their strategies according to the needs of their audience."}]},{"type":"paragraph","children":[{"type":"span","value":"Once companies are able to act on these insights and create experiences that are relevant, personalized and valuable, only then will they truly be able to enhance everyday consumer experiences."}]},{"type":"paragraph","children":[{"type":"span","value":"Here are a few benefits of making data-driven decisions for your business:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"A completely new approach to "},{"url":"https://www.forbes.com/sites/shephyken/2017/05/13/recommended-just-for-you-the-power-of-personalization/#2285edac6087","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["strong"],"value":"personalized content"}]}]},{"type":"paragraph","children":[{"type":"span","value":"Personalization started becoming increasingly important when humanizing content became important. It was introduced to help individuals identify their favorite brands with a real-life person and presence. However, since the introduction of chatbots and other machine learning solutions, communication has become more automated but not yet personal enough. Customers still lack the personal relationships with businesses, which is why data and measurement have become a vital element of customer experience."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Customer behavior analytics with new data sources"}]},{"type":"paragraph","children":[{"type":"span","value":"Machine learning paired with new data solutions are making it easier for companies to understand their customers. These solutions generate individual, augmented customer profiles which get categorized into specific groups, helping customers to respond to specific behaviors. A great example of this is how the beauty and wellness industries are able to formulate profiles on people and send that specific group of people certain fitness and wellness programs based on the segment they fall into."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Analytical optimization"}]},{"type":"paragraph","children":[{"type":"span","value":"This advanced research is mainly used for financial industries, where they analyze their audiences’ current behavior and their predicted behavior. For instance, companies will be able to generate insights based on how a customer may behave in the future, as well as their competition."}]},{"type":"paragraph","children":[{"type":"span","value":"Based on the above-mentioned benefits, we take a look at 3 of the top new trends that you should be looking out for, and paying attention to:"}]},{"type":"list","style":"numbered","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Augmented analytics"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"In order to capture insights and behavior patterns in real-time, businesses need to adopt business intelligence and machine learning to be able to capture, prepare and cleanse data instantly. Currently, there are many types of data being captured within different channels, that it is almost impossible for people to capture manually. This is why augmented capturing of analytics is essential. The result of such an approach will mean that businesses can adapt to insights in the moment, influencing the customer experience. This will lead to decreased frustration, and in turn, more loyal customers."}]},{"type":"list","style":"numbered","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Machine learning for collaborative platforms"},{"type":"span","value":"\n"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Collaborative systems are platforms that provide various search and recommender opportunities for a wide range of products or services. When you introduce machine learning on filtering platforms, you are able to generate rich insights which will help you tweak the personal aspects."}]},{"type":"paragraph","children":[{"type":"span","value":"Once you know what your customers are searching for, according to dates and other contextual features, you will be able to provide your customers with an even bigger list that is directly targeted at them."}]},{"type":"list","style":"numbered","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Neural networks and decision trees"},{"type":"span","value":"\n"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"When complex customer journeys are involved, neural networks and decision trees will help businesses to support better segmentation, classification, and forecasting. In simple terms, this is used for more complex customer journeys. They are certainly far more intricate learning tools, which will require plenty of experience to be able to understand the results, but they make it easier for businesses to create relationship-based customer service strategies according to certain data and measurement variables. It will also advise you on how to better interpret complex analytical models and customer sequences."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The future of digital automation"}]},{"type":"paragraph","children":[{"type":"span","value":"Digital should be at the heart of every company, and if you’re not staying ahead of these trends, it will be detrimental to the growth of your business. There are new, innovative minds who are entering the market every day, with plans to accommodate every aspect of the digital consumer of today. Before business owners can even think to implement these changes in their businesses, they need to have an upskilled team of digital-first employees who have adapted to these changes within the organization first."}]},{"type":"paragraph","children":[{"type":"span","value":"Artificial intelligence, big data, and machine learning are being applied in almost every industry, but only a few businesses are getting it right. Consumers expect personalized, transparent, consumer-friendly interactions with brands, which is why businesses need to be tracking and analyzing their every move."}]},{"type":"paragraph","children":[{"type":"span","value":"Data-driven solutions are powerful weapons to help businesses offer customer services that are on their terms. Selling is no longer just about creating a product or service and advertising it to your customers, it’s about giving your customers the ability to change your brand according to their needs."}]},{"type":"paragraph","children":[{"type":"span","value":"To add value is to eliminate the friction in your customer’s purchasing journey. If you take the time to employ data-driven, decision-making solutions for customer experience management, it will yield good results. "},{"url":"/products/touch/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Read more about how Clickatell Touch can help you"}]},{"type":"span","value":" employ successful customer experience management strategies."}]}]}}}},{"seo":{"title":"How SMS marketing helps restaurants engage their customers","description":"Clickatell looks at how restaurants can use SMS marketing for location-based deals, reservation reminders, coupons, competitions and more.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633259038-ucook1440x5601-768x299.jpg?auto=format","id":"DatoCmsAsset-26032587"}},"internalName":"How SMS marketing helps restaurants engage their customers","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960559","name":"Retail","slug":"retail"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633259635-ucook1440x5601-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633259635-ucook1440x5601-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633259635-ucook1440x5601-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633259635-ucook1440x5601-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQoLDhUaBQUNDh0VFhUYFxkiGBYVFhUaJisjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAIBAAAQQBBAMAAAAAAAAAAAAAAQACBAURAxITkSEiMv/EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGREAAgMBAAAAAAAAAAAAAAAAAAIBITER/9oADAMBAAIRAxEAPwC+sIkN+kQXBSFhVQN2d4TawceM+SpOzc7B9j2hLFDVk0k1kF2jgPCEoe53H9HtCg2lun//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633259635-ucook1440x5601-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQoLDhUaBQUNDh0VFhUYFxkiGBYVFhUaJisjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAIBAAAQQBBAMAAAAAAAAAAAAAAQACBAURAxITkSEiMv/EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGREAAgMBAAAAAAAAAAAAAAAAAAIBITER/9oADAMBAAIRAxEAPwC+sIkN+kQXBSFhVQN2d4TawceM+SpOzc7B9j2hLFDVk0k1kF2jgPCEoe53H9HtCg2lun//2Q=="}},"id":"DatoCmsTemplateArticle-61785996","title":"How SMS marketing helps restaurants engage their customers","slug":"sms-marketing-restaurants","meta":{"updatedAt":"2022-11-11T08:48:06.038+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Mobile marketing for restaurants"}]},{"type":"paragraph","children":[{"type":"span","value":"Any restaurant owner will know that engaging with customers is an important part of building your brand and increasing clientele. A simple yet effective way to do so is to introduce SMS marketing to your marketing strategy."}]},{"type":"paragraph","children":[{"type":"span","value":"It allows your customers to stay updated about your restaurant and keeps you in the technological loop of today’s modern world, which is vital to staying ahead of the competition."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Use SMS marketing to give your customers insider information"}]},{"type":"paragraph","children":[{"url":"https://www.entrepreneur.com/article/223231","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Customers enjoy feeling like they have exclusive information"}]},{"type":"span","value":". It makes them feel special and engages them in a unique manner. This insider information could include behind the scenes photographs of your kitchen leading up to a special event, messages about the event of a sale before you have announced it on other platforms or an announcement about a menu change."}]},{"type":"paragraph","children":[{"type":"span","value":"By giving access to this insider information, you’re showing your customers that you value them. You’ll notice that your customer engagement levels improve after using SMS marketing since you’re able to personalize messages to suit your customer base. Customers are also more likely to share SMSes with insider information, which will increase your clientele significantly."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Offer location-based deals"}]},{"type":"paragraph","children":[{"type":"span","value":"Using SMS marketing for a chain restaurant allows you to offer deals, promotions, and coupons on a daily basis. Another way to improve this tactic is to include location-based deals. This means that you will send relevant SMSes to people in specific areas."}]},{"type":"paragraph","children":[{"type":"span","value":"If you are not a chain restaurant owner but have a smaller niche coffee shop or bakery, using location-based deals can bring more local traffic to your doorstep. There are apps that you can use which will feed data to the "},{"url":"/articles/digital-marketing/artificial-intelligence-marketing/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"AI behind your SMS marketing campaign"}]},{"type":"span","value":" about who is in the area in order to send them relevant information when they are close to your restaurant."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Send out reservation reminders by SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"An effective use of SMS marketing is to use it to send out reservation reminders. Not only is this more efficient than having to phone customers, it’s more customizable and will make them feel as though you care about them."}]},{"type":"paragraph","children":[{"type":"span","value":"When people phone in to make a reservation, you can enter their cell phone number into the system and schedule a reservation reminder to be sent to the customer on the day of their reservation. SMS marketing allows you to create personalized reservation messages using the information supplied by the customer. You could even send them a voucher code along with this reminder as an extra perk of joining your text list."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Introduce ‘text to win’ contests"}]},{"type":"paragraph","children":[{"type":"span","value":"Text to win contests are an effective way to engage with your customers and build up your customer base at the same time. Almost "},{"url":"https://www.forbes.com/sites/cherylsnappconner/2013/11/12/fifty-essential-mobile-marketing-facts/#fb6","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"90 percent of text messages"}]},{"type":"span","value":" are read within three minutes of being received, making text to win contests highly effective."}]},{"type":"paragraph","children":[{"type":"span","value":"If you want to draw in more customers, it’s important to have interactive contests or opt-ins. Include a link to your website or social media page as part of the message. This will allow customers to connect to your various pages and explore what your restaurant offers. Remember to keep your messages short and sweet."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Use surveys and polls"}]},{"type":"paragraph","children":[{"type":"span","value":"Customer engagement will rise if they see that you are taking their thoughts and opinions seriously, which is why polls and surveys are so effective. You can make polls or surveys interactive by including links to social media or to a certain page on your website, for example."}]},{"type":"paragraph","children":[{"type":"span","value":"As a restaurant, you could use a poll to see which dessert is the most popular among your customers by sending out a message asking them to send in a response. Once the poll has been answered you can follow through and include it on your new dessert menu. An interactive survey could be used to create a new dish for a seasonal menu. It’s important to always follow through after you have gathered responses to show your customers that you care."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Mobile coupons"}]},{"type":"paragraph","children":[{"type":"span","value":"Mobile coupons are an effective way to use SMS marketing and can be tailored to suit your customer list. Sending out mobile coupons to those who are on your SMS list makes customers feel as though they are being treated like VIPs, and "},{"url":"https://www.forbes.com/sites/kauffman/2012/06/26/win-their-loyalty-ensure-your-customers-feel-special/#8cca38f58ca9","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"exclusivity can help you to win customers"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"Once a week or once a month you can send out messages offering coupons to your most loyal customers, and using the location-based data, can base these deals on whichever one of your restaurants they frequent if you are a chain restaurant owner. You can use their reservation data to tailor these coupons to the times they usually book, such as a breakfast coupon for early risers or a romantic dinner for two for evening visitors."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Competition, eat your heart out"}]},{"type":"paragraph","children":[{"type":"span","value":"By making use of bulk SMSes as a restaurant owner, you’ll have the edge over the competition. More customer engagement means more traffic to your door, so read our piece to find out more about why "},{"url":"/articles/digital-marketing/sms-marketing-strategy/","type":"link","children":[{"type":"span","value":"SMS marketing"}]},{"type":"span","value":" should be at the heart of your marketing strategy."}]}]}}}},{"seo":{"title":"Communications Platform as a service trend to look out for","description":"Clickatell looks at the growth of CPaas and some of the reasons that make CPaaS an interesting platform to watch over the year.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633260076-mobilemessaging-768x299.jpg?auto=format","id":"DatoCmsAsset-26032632"}},"internalName":"Communications Platform as a service trend to look out for","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960545","name":"WhatsApp","slug":"whatsapp"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633260104-mobilemessaging-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633260104-mobilemessaging-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633260104-mobilemessaging-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633260104-mobilemessaging-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgXEA0NDg0YDg4NDhENDhEQFx8ZGBYVFhUmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAOHC8dHhw7Oy87Ly8vLy8vOy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAEBQYA/8QAHhAAAQQBBQAAAAAAAAAAAAAAAAECAxEGBAUSMjP/xAAWAQEBAQAAAAAAAAAAAAAAAAAEBQL/xAAYEQADAQEAAAAAAAAAAAAAAAAAAQISEf/aAAwDAQACEQMRAD8AulyR7W2gPPlkvCkQTO6A0hlN5FZXRhrMplbFaoYn9y8TE66ehcyuH//Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633260104-mobilemessaging-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgXEA0NDg0YDg4NDhENDhEQFx8ZGBYVFhUmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAOHC8dHhw7Oy87Ly8vLy8vOy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAEBQYA/8QAHhAAAQQBBQAAAAAAAAAAAAAAAAECAxEGBAUSMjP/xAAWAQEBAQAAAAAAAAAAAAAAAAAEBQL/xAAYEQADAQEAAAAAAAAAAAAAAAAAAQISEf/aAAwDAQACEQMRAD8AulyR7W2gPPlkvCkQTO6A0hlN5FZXRhrMplbFaoYn9y8TE66ehcyuH//Z"}},"id":"DatoCmsTemplateArticle-61786240","title":"Communications Platform as a service trend to look out for","slug":"communications-platform-service-cpaas","meta":{"updatedAt":"2022-11-11T09:57:07.049+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"CPaaS trends"}]},{"type":"paragraph","children":[{"type":"span","value":"There is no doubt that CPaaS is growing rapidly, and while still small, it is a highly supported industry. Many of the vendors may still be offering the phone call options but this is liable to change according to how customers communicate. This change will make CPaaS an interesting platform to watch over the year."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"CPaaS for business"}]},{"type":"paragraph","children":[{"type":"span","value":"The powerful API and programming capabilities of CPaaS are transforming application development and deployment. With the introduction of new drag and drop tools, the creation of applications is no longer dependent on markup language programming skills."}]},{"type":"paragraph","children":[{"type":"span","value":"Hosted CPaaS services offered by service providers may open up new pay-as-you-go affordability to the market. You should expect to see businesses adopt CPaaS more and more to improve their customer care experience using SMS, voice, and video messaging."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Serverless compute experiences"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the technology trends to watch for CPaaS is serverless models of computing. It is being used already by companies such as "},{"url":"https://aws.amazon.com/lambda/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"AWS Lambda"}]},{"type":"span","value":", "},{"url":"https://azure.microsoft.com/en-us/services/functions/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Azure Functions"}]},{"type":"span","value":", Google’s Cloud Functions, and "},{"url":"https://openwhisk.apache.org/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Apache’s OpenWhisk"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"This still is not as prevalent in CPaaS yet, as developers have to develop, maintain, and operate their own servers which communicate with the CPaaS vendor’s infrastructure. However, signs of serverless computing are being seen. The demand for a serverless model is growing which means that it may become part of the norm for CPaaS developers."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Omnichannel"}]},{"type":"paragraph","children":[{"url":"/products/sms/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"SMS services"}]},{"type":"span","value":" are a highly effective way of reaching your audience, but sometimes SMS is simply not enough. Businesses should strive to include other channels as a means to communicate with their clients and customers. "},{"url":"/articles/digital-marketing/omnichannel-vs-multi-channel/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"This is known as omnichannel communication"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"Channels should include social media platforms such as Facebook, WhatsApp, and other popular messaging apps. To support the channel, one would need to integrate with it, and decide which channel would best suit which audience. Omnichannel would enable developers and businesses to communicate with customers on the customer’s preferred channel."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Machine learning"}]},{"type":"paragraph","children":[{"type":"span","value":"Introducing machine learning to CPaaS vendors would mean that they are able to research data and use this to their advantage. Many vendors already offer well-functioning software that sends out generic messages that can be tweaked, but with the innovations in machine learning, more can be done."}]},{"type":"paragraph","children":[{"type":"span","value":"CPaaS vendors can look into what more they can offer their customers other than simply optimizing it. Personalized messages could be created based on data gathered from customers’ communications, and the use of speech to text, text to speech, and translation could also be included. The inclusion of machine learning will help to improve networks and offer better services."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"IoT and CPaaS intersect"}]},{"type":"paragraph","children":[{"type":"span","value":"Companies such as "},{"url":"https://www.linkedin.com/pulse/accenture-sets-out-strategy-iot-milos-milojevic/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Accenture have long been investigating combining IoT and CPaaS"}]},{"type":"span","value":" capabilities in their communications offerings. Their IoT efforts included Connected Transport, Connected Spaces, Connected Operations, Connected Health, and Connected Commerce which formed their \"Connected Platforms as a Service\" offerings."}]},{"type":"paragraph","children":[{"type":"span","value":"With the intersection of IoT and CPaaS, complex interactions between devices and other web services could be developed. One example is the "},{"url":"https://cpaas.bfh.ch/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"City Platform as a Service"}]},{"type":"span","value":" which has been developed by Europe and Japan. This smart city innovation aims to gather data using IoT and sensor data, open government data, social media, and other third-party data providers in order to provide information that could lead to the creation of new services and applications."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots are rising steadily in popularity with many businesses, and are ideal for communications platform vendors. This is because chatbots are all about communication. The vendors enabling omnichannel offerings are, in effect, creating space for bots to be created across channels."}]},{"type":"paragraph","children":[{"type":"span","value":"For this integration to fully work, however, you would need to enable conversational interfaces and ease the part of the packaging for the bots for the various channels. Chatbots and AI go hand-in-hand, and "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" combines AI with machine learning, workflow automation, and human-in-the-loop for superior customer service. Interactions will be automated by using Touch, and your call-center agents will be able to deal with multiple interactions at once. Innovations such as this help to boost the CPaaS industry immensely, from a telecoms-focused industry to a global player."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"In conclusion"}]},{"type":"paragraph","children":[{"type":"span","value":"This year is deemed to be an exciting one for technology on the whole, with more sectors integrating to bring about change and unique services. Communications Platform as a Service is likely to grow steadily, with some interesting trends bringing it to the forefront of business and retail communication strategies. Read more about our CPaaS offerings, "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":", and "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Touch"}]},{"type":"span","value":" for more insights into the latest trends."}]}]}}}},{"seo":{"title":"The importance of bulk SMS messaging for businesses","description":"Clickatell argues how bulk SMS messaging is an instant platform that requires very few barriers to get your information across to your audience.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633260258-group-of-friends-gather-round-smartphone-768x299.jpg?auto=format","id":"DatoCmsAsset-26032639"}},"internalName":"The importance of bulk SMS messaging for businesses","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633260275-group-of-friends-gather-round-smartphone-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633260275-group-of-friends-gather-round-smartphone-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633260275-group-of-friends-gather-round-smartphone-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633260275-group-of-friends-gather-round-smartphone-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgVCgoLDhgaDhYNGBUSGhEVFx8ZGBYWHiEdHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIhwvLy8vLzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEDBgf/xAAiEAABAwEJAQAAAAAAAAAAAAABAAIFcQMEERITIjQ1UQb/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABoRAAICAwAAAAAAAAAAAAAAAAABAlEDEhP/2gAMAwEAAhEDEQA/ADFrOCzBIQA/VuMiGj1R3o7Squ3thVG5jssEblCT2pdm5hiMEyAQfFZRJVUXYbVH/9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633260275-group-of-friends-gather-round-smartphone-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgVCgoLDhgaDhYNGBUSGhEVFx8ZGBYWHiEdHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIhwvLy8vLzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEDBgf/xAAiEAABAwEJAQAAAAAAAAAAAAABAAIFcQMEERITIjQ1UQb/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABoRAAICAwAAAAAAAAAAAAAAAAABAlEDEhP/2gAMAwEAAhEDEQA/ADFrOCzBIQA/VuMiGj1R3o7Squ3thVG5jssEblCT2pdm5hiMEyAQfFZRJVUXYbVH/9k="}},"id":"DatoCmsTemplateArticle-61786366","title":"The importance of bulk SMS messaging for businesses","slug":"bulk-sms-messaging-businesses","meta":{"updatedAt":"2022-11-11T10:03:23.937+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Why bulk SMS?"}]},{"type":"paragraph","children":[{"type":"span","value":"Mobile engagement and bulk SMS messaging have been trending for the past decade. And, while many marketers assume that SMS is dead, it’s still very much alive and kicking. It’s one of the easiest and most cost-effective marketing tools for businesses to connect with their customers on a personal level."}]},{"type":"paragraph","children":[{"type":"span","value":"Print, web and social media are also rewarding mediums, but bulk SMS messaging is an instant platform that requires very few barriers to get your information across to your audience. Considering that by 2020, "},{"url":"http://www.telegraph.co.uk/technology/mobile-phones/11646593/7-in-10-of-worlds-population-using-smartphones-by-2020.html","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"seven in every 10 people will own a smartphone"}]},{"type":"span","value":", for any technology-based solution to gain critical mass through digital, it will need to be easy-to-use and non-intimidating. If businesses want to keep up with this growing community, they will need to keep looking for ways to make their business more mobile-friendly."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Business SMS messaging"}]},{"type":"paragraph","children":[{"type":"span","value":"In simple terms, an "},{"url":"/products/sms/short-codes/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"SMS short code"}]},{"type":"span","value":" is used to send a two-way marketing text message that is executed via mobile. It’s a five or six digit number which is most commonly used for promotional purposes and is easy to memorize for customers. These short code messages are ideal for bulk SMS messaging as they’re ideal for high volume messages. However, within saying that, "},{"url":"/products/sms/long-numbers/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"long number"}]},{"type":"span","value":" messages are much cheaper than using short code messaging for marketing reasons. This can either be a standard mobile number length or even a 16 number digit which customers don’t need to remember. They are also set up to receive replies and can be sent to both local and selected international destinations."}]},{"type":"paragraph","children":[{"type":"span","value":"One of the biggest advantages of "},{"url":"https://www.clickatell.com/products/sms/","type":"link","children":[{"type":"span","value":"bulk SMS messaging"}]},{"type":"span","value":" is that it has the ability to reach almost anyone, anywhere across the world, with minimal effort. Not only does this benefit your business when communicating with your existing customers but it broadens your customer reach, helping you to increase market reach, enhance sales, and, ultimately, improve your customer experience."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The purpose of bulk SMS messaging"}]},{"type":"paragraph","children":[{"url":"https://theblog.adobe.com/marketing-with-98-percent-read-rate-and-10-more-compelling-stats/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"90% of people read an SMS"}]},{"type":"span","value":" within three seconds, meaning that the readability chances are extremely high. Bulk SMS messaging or application-to-person (A2P) SMS works for both B2C and B2B environments and is ideal for commercial brands, third-sector, and public-sector companies."}]},{"type":"paragraph","children":[{"type":"span","value":"It can help to increase customer engagement, promote products and services or deliver urgent notifications to your audiences. It’s a targeted communication platform which is measurable in ROI, as long as your message offering is personal and value-adding, with a clear call-to-action. Invasive messaging without your customer’s consent will give your business a bad name. To avoid disruptive texting, your business should also only be sending messages to people who have requested to receive updates from you, so make sure you offer your customers a way to opt-out of the service offering."}]},{"type":"paragraph","children":[{"type":"span","value":"SMS messaging is also designed to enable you to send and receive messages from any website or service, using an API, to any contact number across the globe. And, by using analytics, businesses can create further targeted campaigns for a "},{"url":"https://www.forbes.com/sites/danielnewman/2015/10/13/customer-experience-is-the-future-of-marketing/#46971393193d","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"better customer experience"}]},{"type":"span","value":"."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Integrate bulk SMS messaging with the Cloud"}]},{"type":"paragraph","children":[{"type":"span","value":"Data-solutions have become so complex that businesses believe that an effective SMS marketing strategy requires heavy software and equipment investment to be able to succeed. The reality is a lot simpler than what you anticipate, and gaining access to consumers has never been easier."}]},{"type":"paragraph","children":[{"type":"span","value":"If your business is looking to integrate your messaging platform with existing CRM, it has never been easier. With the right enterprise integration, your chosen SMS platform will be able to seamlessly integrate into your existing platforms with ease. However, if you don’t have an existing account with a third party software, you’ll just need to set one up in order to connect your CRM with your SMS solution."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Here are a few benefits:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Opportunity for greater global reach: "},{"type":"span","value":"Because of the nature of the message, it’s important to have your messages delivered at the right time, regardless of location. Knowing how inconsistent servers can be, especially in critical moments, many companies have decided to turn to a Cloud provider that offers a reliable service, through established relationships with worldwide telecom providers. If ever there are time and delivery issues, "},{"url":"https://www.clickatell.com/","type":"link","children":[{"type":"span","value":"your SMS provider"}]},{"type":"span","value":" will be able to multiple delivery routes through carrier networks to ensure that everything gets delivered on time, as per request. For example, Clickatell offers a global reach of over 1000 networks across more than 220 countries and territories. This is a massive opportunity for businesses to connect with people from different demographics and geographic locations whenever and wherever."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Attractive pricing model: "},{"type":"span","value":"The SMS provider you choose will be able to offer you a tailored pricing model to suit your business requirements. And, the as your needs grow, you’ll simply be able to upscale in feature capacity and customer reach. In addition to the usage-based models, look for a flexible package which can apply a volume discount as your numbers expand."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Allows for easy systems integration: "},{"type":"span","value":"The Cloud provides businesses with the opportunity to integrate their SMS strategy into their entire communications and CRM system. Once systems are integrated, business owners can focus on designing the right communication experience as a whole, rather than working from one area of the business to another. This also benefits your employees, allowing developers to leverage pre-built codes to meet future SMS and communication requirements. "},{"url":"https://www.clickatell.com/products/sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong"],"value":"Make sure that the provider you choose"}]},{"type":"span","value":" offers a global SMS platform with programmable APIs to meet unique specifications without you having to reinvent the wheel. You’ll be able to add and adjust your features to improve your customer experience."}]}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Start texting your customers today"}]},{"type":"paragraph","children":[{"type":"span","value":"In a digital landscape where consumers are constantly active on their mobiles, smartphone or not, SMS marketing has become a crucial part of any communication strategy. Where other, more complex and internet reliant marketing platforms fall short, text messaging excels. Be it younger or older, every generation of customers will be able to receive an SMS, making it the popular choice for personal and immediate business communication. It’s the ideal way to reach a niche audience who is interested in your products or services, and it’s a great pull marketing tactic to keep those customers coming back for more."}]},{"type":"paragraph","children":[{"type":"span","value":"If you want to know how "},{"url":"https://www.clickatell.com/products/sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"SMS marketing"}]},{"type":"span","value":" can work for your business, read about how our product can help you to communicate your own way. With messaging options to suit your business needs, global reach and easy implementation, there shouldn’t be any reason why you’re not maximizing this opportunity."}]}]}}}},{"seo":{"title":"Why bulk SMS marketing should be your top priority this year","description":"Clickatell discussed why bulk SMS sending should be your top priority in your mobile marketing campaigns this year and offers some useful Do's and Don'ts.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633260430-smsgateway-768x299.jpg?auto=format","id":"DatoCmsAsset-26032641"}},"internalName":"Why bulk SMS marketing should be your top priority this year","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633260453-smsgateway-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633260453-smsgateway-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633260453-smsgateway-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633260453-smsgateway-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoOGBgODg0VDh0NDQ0OFxUeGBYVFhUdHyslGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdIigvLzUvLy8vLy8vLy8vLy8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABQIDB//EAB8QAAECBgMAAAAAAAAAAAAAAAEAAgMEBRESMRMUM//EABYBAAMAAAAAAAAAAAAAAAAAAAIDBP/EABgRAAIDAAAAAAAAAAAAAAAAAAADAiEx/9oADAMBAAIRAxEAPwDYeWEBfIJTXJqH1yAVFxOO0oqhOG0lwSha6bcwGyFS7zQgjhVR/9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633260453-smsgateway-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoOGBgODg0VDh0NDQ0OFxUeGBYVFhUdHyslGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdIigvLzUvLy8vLy8vLy8vLy8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABQIDB//EAB8QAAECBgMAAAAAAAAAAAAAAAEAAgMEBRESMRMUM//EABYBAAMAAAAAAAAAAAAAAAAAAAIDBP/EABgRAAIDAAAAAAAAAAAAAAAAAAADAiEx/9oADAMBAAIRAxEAPwDYeWEBfIJTXJqH1yAVFxOO0oqhOG0lwSha6bcwGyFS7zQgjhVR/9k="}},"id":"DatoCmsTemplateArticle-61786775","title":"Why bulk SMS marketing should be your top priority this year","slug":"bulk-sms-marketing-top-priority-year","meta":{"updatedAt":"2022-11-11T10:04:32.859+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Bulk SMS marketing tips"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s a new year and it makes sense that you’re looking for something new, fresh, and exciting to enliven your marketing strategy. Well, look no further. The answer you’re searching for is simple. It’s "},{"url":"/products/sms/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"bulk SMS marketing"}]},{"type":"span","value":". This form of marketing has been around for many years but remains the single most effective way to reach customers and encourage conversion."}]},{"type":"paragraph","children":[{"type":"span","value":"Research has found that 70% of people feel that bulk SMS is an ideal way for organizations to grab their attention. Another study found that these messages are opened a massive 98% of the time compared to email’s 22% open rate."}]},{"type":"paragraph","children":[{"type":"span","value":"And, "},{"url":"https://www.emarketer.com/Article/Mobile-Will-Account-72-of-US-Digital-Ad-Spend-by-2019/1012258","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"new research by eMarketer"}]},{"type":"span","value":" found that mobile ad spending is continuing to increase at the expense of desktop, taking more and more share of marketers' digital advertising dollars. The research forecasts that by 2019, mobile ad spending would increase to $65.87 billion – a massive 72.2% of total digital ad spend."}]},{"type":"paragraph","children":[{"type":"span","value":"Also, application to person (A2P) messaging, used by businesses to send out bulk SMS messages to customers, is expected to grow to a massive $78.6 billion in 2022."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/role-sms-marketing-b2b-strategy/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"The role of SMS marketing in your B2B strategy"}]}]},{"type":"paragraph","children":[{"type":"span","value":"These statistics show that bulk SMS is here to stay and that it’s not just a new trend. And that’s why it’s essential that you understand how it forms part of your online marketing strategies. So, here are several ways for you to think about bulk SMS messaging this year."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Separate your clients"}]},{"type":"paragraph","children":[{"type":"span","value":"Legally, you must have your customer’s consent before you send messages to them. And that means they want to receive messages from your business. It’s up to you to ensure they receive the most relevant message possible. Use whatever data you have, including purchase history, to ensure you’re sending the right messages to the right people. Having separate lists for your customers ensures you’re sending the right message to the right customer, depending on where they are in their buying cycle."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Send at the right time"}]},{"type":"paragraph","children":[{"type":"span","value":"Timing is crucial when it comes to bulk SMS messaging. An SMS sent at dinner time could have a vastly different impact on your burger joint and your customer’s lives than one sent at 7 am. Of course, having insight into your customer’s location is crucial to ensure your messaging isn’t crossing time zones."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Keep your bulk SMS marketing messages short"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s essential that you keep the 160 character limit in mind when crafting these messages. In fact, try to keep your messages to about 100 characters. Attention spans are short. Your customers don’t want to read long messages, they simply want to know what they can get and when they can get it."}]},{"type":"paragraph","children":[{"type":"span","value":"Here are some of the other marketing trends which are sure to form part of your strategy:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"CRM and marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"Customer relationship management (CRM) and marketing work hand in hand: CRM to build loyalty and marketing to drive sales. CRM and marketing could not work without each other and their efforts must always complement each other."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Video"}]},{"type":"paragraph","children":[{"type":"span","value":"The statistics make it clear: consumers retain more information after watching a video than they would after reading an article or blog post. That's because of consumers’ limited attention spans. Don't fight it. Give them video content."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Voice search"}]},{"type":"paragraph","children":[{"type":"span","value":"According to Google, "},{"url":"https://www.thinkwithgoogle.com/marketing-resources/micro-moments/future-of-marketing-mobile-micro-moments/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"one in every five searches happens using voice"}]},{"type":"span","value":". And that number is only going to increase. Google's organic search results are expected to decrease as the use of voice search increases. It's therefore essential that you do whatever possible to increase your chances of appearing on those results pages."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re not yet convinced about the "},{"url":"/articles/digital-marketing/sms-marketing-strategy/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"importance of implementing bulk SMS marketing into your strategy"}]},{"type":"span","value":", read our recent article. It highlights why SMS must be the cornerstone of your marketing strategy and the benefits it can bring to your business."}]}]}}}},{"seo":{"title":"Round-up of the coolest mobile tech released at MWC 2018","description":"Clickatell offers a round-up of the coolest mobile tech released at Mobile World Congress 2018 including the latest Smartphones and the Jolla’s Sailfish OS.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633260599-smsmarketingtools-768x299.jpg?auto=format","id":"DatoCmsAsset-26032643"}},"internalName":"Round-up of the coolest mobile tech released at MWC 2018","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633260620-smsmarketingtools-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633260620-smsmarketingtools-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633260620-smsmarketingtools-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633260620-smsmarketingtools-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDgoTDhMQDhUSDh0NDRUOHhodGBYVFiEaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDslIigvLy87Oy8vNS81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgMEB//EAB8QAAEEAQUBAAAAAAAAAAAAAAEAAwYhBAIUMTJRBf/EABUBAQEAAAAAAAAAAAAAAAAAAAQC/8QAGREAAgMBAAAAAAAAAAAAAAAAAAECAwQR/9oADAMBAAIRAxEAPwDVWM5kjslSbfSa0scqfGJ9KVJ0TtjajPngypS4Wo1mY7ovUEJYiZN2UJbyVh3az//Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633260620-smsmarketingtools-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDgoTDhMQDhUSDh0NDRUOHhodGBYVFiEaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDslIigvLy87Oy8vNS81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgMEB//EAB8QAAEEAQUBAAAAAAAAAAAAAAEAAwYhBAIUMTJRBf/EABUBAQEAAAAAAAAAAAAAAAAAAAQC/8QAGREAAgMBAAAAAAAAAAAAAAAAAAECAwQR/9oADAMBAAIRAxEAPwDVWM5kjslSbfSa0scqfGJ9KVJ0TtjajPngypS4Wo1mY7ovUEJYiZN2UJbyVh3az//Z"}},"id":"DatoCmsTemplateArticle-61787454","title":"Round-up of the coolest mobile tech released at MWC 2018","slug":"coolest-mobile-tech-mwc-2018","meta":{"updatedAt":"2022-11-11T10:08:57.779+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"The coolest phones"}]},{"type":"paragraph","children":[{"type":"span","value":"2018 has brought with it an influx of interesting and unique technology that was released and announced at the MWC (Mobile World Congress) 2018. There were some which were unexpected, like "},{"url":"http://www.huffingtonpost.co.uk/entry/nokia-8110-remember-the-slider-from-the-90s-its-back-and-its-bright-yellow_uk_5a90383fe4b03b55731ba774","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Nokia’s banana phone"}]},{"type":"span","value":" and the Selfieccino (for those who enjoy looking at themselves while drinking a cappuccino). Below is some of the coolest mobile tech that was released at MWC 2018, including new apps, technology, and other industry highlights."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"The phones at MWC 2018"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Asus Zenfone 5 and 5Z"}]},{"type":"paragraph","children":[{"type":"span","value":"At this year’s CES (International Consumer Electronics Show), the rage was the Zenbook but at the MWC 2018, the focus was on the Zenfone 5 and 5Z. These handsets are equipped with an impressive 6.2-inch, FHD+ displays, with the Zenfone 5 running the Qualcomm Snapdragon 636 with 6GB of RAM and built-in storage of 64GB. The 5Z runs the flagship "},{"url":"http://www.alphr.com/mobile-phones/1007909/qualcomm-snapdragon-845-preview","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Qualcomm Snapdragon 845"}]},{"type":"span","value":" and offers up to 8GB of RAM and 128GB storage."}]},{"type":"paragraph","children":[{"type":"span","value":"The cameras are both front and back, with the back providing 12MP and the front offering 8MP. Not as high as some of the other phones on the market today, but the photographs will be crisp and clear. Due to the Snapdragon processor, these phones will run faster, without lags and delays in loading apps or web pages."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Nokia’s smartphones and a Matrix throwback"}]},{"type":"paragraph","children":[{"type":"span","value":"Ahead of the pack is the Nokia 8 Sirocco, a sleek looking handset with 6GB RAM and 128GB of storage. It does, however, use last year’s Qualcomm Snapdragon 835 processor, which is no slowpoke but was the processor of choice a year ago. The Zeiss lens on the camera makes for stunning photographs."}]},{"type":"paragraph","children":[{"type":"span","value":"The next exciting model is the Nokia 7 Plus, an updated version of the Nokia 6 and the Nokia 1. It runs Android Go and is aimed at emerging markets. It offers a 6-inch 18:9 display, Qualcomm Snapdragon 660 processor and 64GB of onboard memory. One of the more unique offerings that Nokia announced was the release of "},{"url":"http://www.alphr.com/nokia/1008621/nokia-8110-4g-review","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"the Nokia 8110, a throwback to the phone used on The Matrix"}]},{"type":"span","value":", only this time it is in bright yellow, dubbed ‘The Banana Phone’. It offers 4G capabilities and the ridiculously popular nostalgic mobile game, Snake."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Samsung Galaxy S9 and S9 Plus"}]},{"type":"paragraph","children":[{"type":"span","value":"It was no surprise that Samsung was planning to follow up their wildly successful S8 model, and so the announcement of the S9 at the MWC this year was highly anticipated. The S9 looks very similar to the S8 but is offered in a chic purple. It is equipped with the new Qualcomm Snapdragon 845, making this chic piece a veritable powerhouse of operating speed."}]},{"type":"paragraph","children":[{"type":"span","value":"The "},{"url":"https://mashable.com/2018/02/25/samsung-galaxy-s9-plus-hands-on/#EiFsYBNV5qqt","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"S9 camera is excellent"}]},{"type":"span","value":", offering a sharp, crystal clear 12 megapixels with two apertures and OIS (optical image stabilization). The S9 offers a 5.8-inch, 18.5:9 QHD+ display while the S9 Plus provides a larger 6.2-inch display. For those who have been despairing about the demise of listening to music through your smartphone, the S9 and S9 Plus both still have headphone jacks."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Sony Xperia XZ2 and XZ2 compact"}]},{"type":"paragraph","children":[{"type":"span","value":"Sony is a major player in the mobile tech world, and at the MWC 2018, they announced the release of their XZ2 and XZ2 Compact smartphones. The larger of the two offers an impressive array of features, such as a 5.7-inch screen with an 18:9 2,160 x 1,080 display, a Snapdragon 845 processor, 4GB RAM, and a brilliant 19-megapixel camera for those who love the quality of Sony’s phone cameras."}]},{"type":"paragraph","children":[{"type":"span","value":"The XZ2 compact shares these features but is a smaller, 5-inch device. The real star of the phones is the camera, which can shoot 4K HDR video and HD slow motion of a spectacular 960fps. The phones are available in modern colors like teal and rose gold, which will appeal to Sony’s fashion-forward target audience. The phones are due for release in April 2018."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"The tech at MWC 2018"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"McAfee’s enabling of Amazon Alexa voice commands"}]},{"type":"paragraph","children":[{"type":"span","value":"This is a unique offering from McAfee and could be setting a trend for other antivirus software manufacturers. With the right router, and if you have McAfee antivirus software installed, you will be able to issue voice commands to Alexa, such as “Alexa, ask McAfee to scan my network” or “Alexa, ask McAfee how many devices are online right now”."}]},{"type":"paragraph","children":[{"type":"span","value":"You will no longer have to manually check the security of your computer but can simply issue voice commands, which saves time and effort. The voice commands are not yet available but once they are, you can access them through Amazon’s Skills page and then download them to your Amazon speaker of choice."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Lenovo Yoga 730"}]},{"type":"paragraph","children":[{"type":"span","value":"Lenovo’s laptop-tablet hybrid, the Yoga 730, was also released this year. It is an amazingly versatile machine and "},{"url":"https://thewirecutter.com/reviews/what-is-alexa-what-is-the-amazon-echo-and-should-you-get-one/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"has Amazon Alexa on board"}]},{"type":"span","value":" to make your device completely personalized and the user experience more enjoyable. You can choose from the options of 13.3-inch or 15.6-inch, Full HD (1,920 x 1,080) or 4K (3840 x 2160) IPS touch display and Intel HD Graphics 620 or Nvidia GTX 1050 graphics."}]},{"type":"paragraph","children":[{"type":"span","value":"The dual-hinge mechanism works smoothly and the aluminum chassis is modern and stylish. You can easily fold the laptop into a tablet or angle it into a sturdy stand for the touchscreen. There are two USB 3 ports, three Thunderbolt-powered USB Type-C, and an HDMI connector. The inclusion of Amazon’s Alexa makes this machine a solid competitor in the 2-in-1 market."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Sailfish Operating System"}]},{"type":"paragraph","children":[{"url":"https://jolla.com/about/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Jolla’s Sailfish OS"}]},{"type":"span","value":" could become a rival to Android. Jolla released its first smartphone in November 2013 and since then in the following years presented a tablet and the developer-oriented Jolla C Phone. At MWC 2018, Jolla introduced an updated version of their Sailfish operating system."}]},{"type":"paragraph","children":[{"type":"span","value":"This operating system does not have graphic novelties as Android does, and the menu accessible from above is altered to the Ambiance change (a name given to one of the themes available). A unique gesture allows you to switch between the two last opened apps without going through the home screen and there is an updated version of their software that allows Sailfish OS phones to run Android applications."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Huawei Matebook X Pro"}]},{"type":"paragraph","children":[{"type":"span","value":"Huawei announced the release of their exciting Matebook X Pro at this year’s MWC 2018. The laptop is unique in that it has a trim-bezel screen, the smallest in the business, a webcam that pops out of the keyboard rather than being placed at the top of the screen and an Intel Core i7-8550U or Core i5-8250U processor."}]},{"type":"paragraph","children":[{"type":"span","value":"The other features that caught the eye of many at the conference include the 14-inch LTPS display with a resolution of 3,000 x 2,000 pixels (260ppi), a wide viewing angle and a practical 3:2 aspect ratio. The fingerprint-reader-cum-power-button has been improved, and now turns the machine on and unlocks with one touch."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"In conclusion"}]},{"type":"paragraph","children":[{"type":"span","value":"The technology released at MWC 2018 is exciting and allows us a glimpse into the future for mobile technology advancements. Many players have announced smartphones that take into account our love of selfies, and the new laptops and hybrid devices provide unique user experiences. 1990s nostalgia was also showcased, but the focus has remained on newer, innovative tech. Read more from us to compare the "},{"url":"/articles/technology/3-phones-mwc-2017/","type":"link","children":[{"type":"span","value":"latest mobile technology"}]},{"type":"span","value":" with last year’s offerings."}]}]}}}},{"seo":{"title":"How conversational commerce is changing the customer experience","description":"Clickatell looks at conversational commerce and how businesses can take advantage of expert interfaces, across various channels, to improve the consumer’s journey and guarantee better brand satisfaction.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633260937-smsmarketingtools-768x299.jpg?auto=format","id":"DatoCmsAsset-26032652"}},"internalName":"How conversational commerce is changing the customer experience","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633260958-smsmarketingtools-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633260958-smsmarketingtools-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633260958-smsmarketingtools-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633260958-smsmarketingtools-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQoWDhIQDQ4NDh0VFhUOFxUaGBYVIhUaHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdHRwvLy8vLzs1Ly8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAGAAEDBQf/xAAdEAABBAMBAQAAAAAAAAAAAAABAAIDBQQRIRMx/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwL/xAAaEQACAgMAAAAAAAAAAAAAAAABAgARAwQT/9oADAMBAAIRAxEAPwDX58iONmy5VOXawhhGwmsSfI9QrmE7PSifGCZatUkt7tkbOFJDF2T5fUk6661L6mf/2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633260958-smsmarketingtools-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQoWDhIQDQ4NDh0VFhUOFxUaGBYVIhUaHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdHRwvLy8vLzs1Ly8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAGAAEDBQf/xAAdEAABBAMBAQAAAAAAAAAAAAABAAIDBQQRIRMx/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwL/xAAaEQACAgMAAAAAAAAAAAAAAAABAgARAwQT/9oADAMBAAIRAxEAPwDX58iONmy5VOXawhhGwmsSfI9QrmE7PSifGCZatUkt7tkbOFJDF2T5fUk6661L6mf/2Q=="}},"id":"DatoCmsTemplateArticle-61788431","title":"How conversational commerce is changing the customer experience","slug":"conversational-commerce-customer-experience","meta":{"updatedAt":"2022-11-11T10:11:14.197+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Conversational commerce solutions"}]},{"type":"paragraph","children":[{"type":"span","value":"As if technology wasn’t demanding enough, brands now need to be wherever customers are. With digital channels"}]},{"type":"paragraph","children":[{"type":"span","value":"making it increasingly challenging for businesses to connect with their customers in moments that matter, more businesses have started to move away from third-party social feeds and automated chatbots to a more conversational commerce experience that supports individual interactions."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Understanding conversational commerce"}]},{"type":"paragraph","children":[{"type":"span","value":"While it may sound like a buzzword, this on-demand concept has been around for quite some time. Smart business owners have started to take advantage of expert interfaces, across various channels, to improve the consumer’s journey and guarantee better brand satisfaction. And, unlike simple, standardized chatbots, conversational commerce is making it easier for shoppers to communicate specific needs."}]},{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"For example, shoppers who work full-time do not always have the time to physically visit the store to purchase a specific item. In these moments, brands have made it easier for their customers to directly engage with them over live chat, to inquire about a specific purchase, place orders, and collect."}]},{"type":"paragraph","children":[{"type":"span","value":"The frustration with automated chatbots is that their responses are standardized. They only respond to specific FAQs such as trading hours, return policies and specials. This is certainly beneficial for people who are asking those types of questions, but for businesses to accommodate consumers who are looking for an intelligent conversation with an expert, they will need to adopt a conversational commerce approach with omnichannel solutions to improve the customer experience."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The omnichannel customer experience"}]},{"type":"paragraph","children":[{"url":"/articles/digital-marketing/omnichannel-vs-multi-channel/","type":"link","children":[{"type":"span","value":"Switching from a multi-channel to an omnichannel"}]},{"type":"span","value":" is essential for consistent customer experience across various touchpoints. Not only does omnichannel manage sales in multiple channels, but it integrates channels together to enhance the entire brand experience for both employees and customers."}]},{"type":"paragraph","children":[{"type":"span","value":"Although real-time messaging is essential for commerce success, what matters more is how the customer receives it. If your business provides automated, humanized communication channels, it will help customers achieve exactly what they want: to be everywhere and anywhere at the same time."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Here are five benefits of omnichannel customer experiences for businesses:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Communication and analytics: "},{"type":"span","value":"When your business has multiple communication channels, it makes it easier for business owners to generate analytics and data from their messages. This will help you to get to know your customers better, and restructure your CRM system accordingly."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"The ability to meet customers where they are: "},{"type":"span","value":"When your touchpoints reach customers in moments that matter, you will be able to manage your customer relationships more effectively. Now, you will be able to track and communicate with your customers based on their location, their requests, and their behavior. This allows businesses to be more intelligent with their brand communications and really enhance their customer experience with the smallest of detail."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"You’ll be able to target specific audiences: "},{"type":"span","value":"When you are confident in your marketing strategy, you will have more time to focus on your audiences. Customers will be targeted through multiple channels, based on their data feedback, to increase their chances of them choosing your brand over others. This is all because of the type of customer experience you choose to implement."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Integrated business operations: "},{"type":"span","value":"In order to be successful, your business needs to offer an integrated customer service approach. This is what omnichannel does. It offers enhanced customer services, combining sales, merchandising, inventory, and planning into one. Each part of your business now works together to provide the best possible customer experience."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Focus on service shopping: "},{"type":"span","value":"Omnichannel management is not only for product shopping but also for service shopping. This is one of the most beneficial CRM systems for all industries because it offers customers multiple communication channels to choose from."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"If businesses want to be more connected with their customers, from product to location, they will require a flexible management solution where data is the foundation of it. Have a look at "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" which makes use of machine learning technology to help customers find solutions they’re looking for themselves in a personalized, immediate and intuitive manner."}]}]}}}},{"seo":{"title":"Your customers are looking for AI-driven advice","description":"Clickatell shows how you can give your customers a complete experience with AI chatbots to engage with them based on their product usage, feedback, and social engagement.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633261107-istock-498660724-1440x560-1-768x299-2.jpg?auto=format","id":"DatoCmsAsset-26032659"}},"internalName":"Your customers are looking for AI-driven advice","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633261178-istock-498660724-1440x560-1-768x299-2.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633261178-istock-498660724-1440x560-1-768x299-2.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633261178-istock-498660724-1440x560-1-768x299-2.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633261178-istock-498660724-1440x560-1-768x299-2.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoOCBEODhYLDg0QDgsKCxENDRENFxMZGBYTIhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg4OEhAQHC8cFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAAAwIEBf/EABwQAAMAAQUAAAAAAAAAAAAAAAABAgMEBRExM//EABYBAAMAAAAAAAAAAAAAAAAAAAECA//EABURAQEAAAAAAAAAAAAAAAAAAAAC/9oADAMBAAIRAxEAPwCnjbQ27agXHYzL5iSDF3CuQI64CgP/2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633261178-istock-498660724-1440x560-1-768x299-2.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoOCBEODhYLDg0QDgsKCxENDRENFxMZGBYTIhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg4OEhAQHC8cFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAAAwIEBf/EABwQAAMAAQUAAAAAAAAAAAAAAAABAgMEBRExM//EABYBAAMAAAAAAAAAAAAAAAAAAAECA//EABURAQEAAAAAAAAAAAAAAAAAAAAC/9oADAMBAAIRAxEAPwCnjbQ27agXHYzL5iSDF3CuQI64CgP/2Q=="}},"id":"DatoCmsTemplateArticle-61788548","title":"Your customers are looking for AI-driven advice","slug":"customers-looking-ai-driven-advice","meta":{"updatedAt":"2022-11-11T10:18:50.759+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Today’s technological world is full of exciting innovations, especially on the customer service front. Consumers are living in the age of advice which is served to them in the form of recommendations, tailored product offers, and intelligent guidance based on collected data."}]},{"type":"paragraph","children":[{"type":"span","value":"This AI driven advice has caused customers to become more interested in receiving useful and relevant information. The use of Artificial Intelligence for giving advice means that it’s becoming more accurate, and is matched to the individual’s specific needs and preferences."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"How you can give your customers a complete experience with AI"}]},{"type":"paragraph","children":[{"type":"span","value":"Using AI for the "},{"url":"/articles/customer-relationship-management/win-customers-customer-lifecycle/","type":"link","children":[{"type":"span","value":"customer journey"}]},{"type":"span","value":" can help digital marketers to satisfy the increasing expectations of customers. Even small-to-mid scale businesses are now able to deal with customers and provide outstanding customer service on par with larger companies. The advice below will help you to achieve this goal too."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Timing is important"}]},{"type":"paragraph","children":[{"type":"span","value":"Message timing and context are important for marketers and are common themes in the algorithms and interactions of AI. Push messaging, for example, allows businesses to send personalized messages at just the right time which can lead to improved engagement rates."}]},{"type":"paragraph","children":[{"type":"span","value":"An example of a perfectly timed push message could be the AI sending a review request after a customer has visited a store or it could be offering a suggestion of a store they might like in the area, based on their shopping history data. It allows businesses to send contextual, personalized messages that matter to the customer."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Introduce chatbots for customer experience"}]},{"type":"paragraph","children":[{"url":"https://chatbotsmagazine.com/the-complete-beginner-s-guide-to-chatbots-8280b7b906ca","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Chatbots are services used to interact with customers"}]},{"type":"span","value":" via a chat interface. They can be used on almost any platform, including social media and your own websites. Using chatbots frees up the time of your marketing team, and no longer sends the same frustrating fake sounding messages to customers."}]},{"type":"paragraph","children":[{"type":"span","value":"Modern chatbots are data-driven in order to provide customers with the best experience possible, and some of the best are powered with contextual data. An exciting development is the introduction of speech-to-text translation using NLP (natural language processing) to offer a natural dialogue. Shoppers simply state their needs and the chatbot will present a variety of items to match them."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Use it for consumer insights"}]},{"type":"paragraph","children":[{"type":"span","value":"Because AI is not bound by memory constraints or volume, it can be taught an infinite number of different types of structured and unstructured data sets. These structured data sets can be first, second or third party data in a highly organized relational database. Unstructured data is the data from the open web."}]},{"type":"paragraph","children":[{"type":"span","value":"When using data from social media platforms or from "},{"url":"http://internetofthingsagenda.techtarget.com/definition/Internet-of-Things-IoT","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"IoT devices"}]},{"type":"span","value":", cultural preferences and consumer behavior can be discovered and used by marketers. You’ll be able to segment target audiences and discover behavior patterns, perceptions, attitudes and more for marketing, communication, and CRM strategies."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"What it takes to give the correct advice"}]},{"type":"paragraph","children":[{"type":"span","value":"Giving tailored advice to customers entails the use of first-party data. This data is tied directly to an individual because it is the individual who is providing it. To be effective, this first-party data will need the following information."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Identity, attributes, and preferences: "},{"type":"span","value":"This data answers the “who” question to shape the persona of a customer. It includes information such as age, gender, location, communication preferences and frequency of communication. It’s usually collected from your website or contact forms."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Behavior, conversations, and transactions: "},{"type":"span","value":"Interaction data is important because it can help to build context. This data includes a person’s transactional history as well as their digital footprint. You’ll also learn what people do, where they go, what they engage with,\nwhat they buy, and more."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Usage, feedback, and social engagement: "},{"type":"span","value":"This data provides a much richer context, as well as clearer intent predictions. It’ll allow your company to target a variety of people with a personalized message based on specific relationship data."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"How do customers react to AI advice?"}]},{"type":"paragraph","children":[{"type":"span","value":"Giving the right advice to your customers means that they’ll reward you with loyalty. When a company takes a more proactive role in the guiding the customer experience, customers are more likely to return to these companies over others."}]},{"type":"paragraph","children":[{"type":"span","value":"Almost 63% of consumers indicated that they would think more positively of a brand if it gave them content that was relevant, interesting and valuable. Others said that they would be more comfortable with retailers which pay attention to their shopping interests and behavior data to deliver relevant offers."}]},{"type":"paragraph","children":[{"type":"span","value":"Tailored experiences tend to draw more consumers, which means that AI-driven advice is the perfect option for this. If you are interested in including AI driven advice in your customer services, have a look at our article on "},{"url":"/articles/technology/artificial-intelligence-applications-profits/","type":"link","children":[{"type":"span","value":"how artificial intelligence applications increase profits"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"The future of banking and financial technology","description":"Clickatell looks at the future of banking and financial technology and how the increasing availablity and uptake of mobile banking apps will revolutionise finance.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633261326-onlinemobilemarketing-768x299.jpg?auto=format","id":"DatoCmsAsset-26032668"}},"internalName":"The future of banking and financial technology","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960556","name":"Chat Banking","slug":"chat-banking"},{"id":"DatoCmsTaxonomyCategory-142960533","name":"Mobile Payments","slug":"mobile-payments"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633261346-onlinemobilemarketing-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633261346-onlinemobilemarketing-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633261346-onlinemobilemarketing-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633261346-onlinemobilemarketing-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhUIFAgLDQ0XDhUMDhUNDhsNDhENFxUdGBYTFhUaHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABAEDBf/EAB4QAAIBBAMBAAAAAAAAAAAAAAEEAAMSMTIFEVEC/8QAFgEBAQEAAAAAAAAAAAAAAAAABAUD/8QAGhEAAgIDAAAAAAAAAAAAAAAAAAIBIQNBUf/aAAwDAQACEQMRAD8A0m+VZ+hqZTReYzaYywB4IUAOsCY48aRoYzUJOvsW6mEYbAtxJjYVeE9ps//Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633261346-onlinemobilemarketing-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhUIFAgLDQ0XDhUMDhUNDhsNDhENFxUdGBYTFhUaHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABAEDBf/EAB4QAAIBBAMBAAAAAAAAAAAAAAEEAAMSMTIFEVEC/8QAFgEBAQEAAAAAAAAAAAAAAAAABAUD/8QAGhEAAgIDAAAAAAAAAAAAAAAAAAIBIQNBUf/aAAwDAQACEQMRAD8A0m+VZ+hqZTReYzaYywB4IUAOsCY48aRoYzUJOvsW6mEYbAtxJjYVeE9ps//Z"}},"id":"DatoCmsTemplateArticle-61788577","title":"The future of banking and financial technology","slug":"future-banking-financial-technology","meta":{"updatedAt":"2022-11-11T10:23:58.927+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Trends in banking and financial tech"}]},{"type":"paragraph","children":[{"type":"span","value":"The thought of money and wealth conjures up images of wads of dollar bills, or Scrooge McDuck diving into a vault of coins. After all, a few $50 notes in your wallet usually mean you’re doing alright. As financial technology changes, so do the way we interact with our finances and money."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Financial technology and the cashless society"}]},{"type":"paragraph","children":[{"type":"span","value":"Since the invention of the credit card, it has helped the world move from printed and minted physical money to a cashless society. This has been seen in the rise of internet ecommerce, which forgoes physical transactions in favor of cards and EFTs."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s not just the more traditional methods that are phasing out the money in the way that our parents and grandparents grew up with. With the advent of blockchain and Bitcoin technologies, remittance startups are emerging that offer financial services at a fraction of normal costs. This has enabled the adoption of these services at an alarming rate. And while "},{"url":"http://www.scmp.com/business/banking-finance/article/2111649/hkma-chief-warns-money-laundering-risks-associated-bitcoin","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"commercial banks and financial advisors"}]},{"type":"span","value":" may not yet be on board with digital currencies and just see them as technology trends, they are "},{"url":"http://ventureburn.com/2017/09/sa-bitcoin-platform-luno-closes-r120m-round/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"showing extreme signs of growth"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"Companies like "},{"url":"http://www.payd.co/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Payd"}]},{"type":"span","value":" have emerged in Africa that tackle one of banking’s biggest issues: the unbanked. The services are centered around USSD technology and allow for easy interfaces in order to help those who either cannot open a bank account or don’t have the resources."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Credit cards or smartphone apps"}]},{"type":"paragraph","children":[{"type":"span","value":"The credit card has always been a staple of wealth (or absolute debt). This small piece of plastic with its magnetic strip allows you to purchase almost anything you want, as long as you can pay back the interest. But, it’s also cumbersome. Besides requiring a special account to use it, not all stores accept credit cards. In order for merchants to accept it, they usually need to pay a monthly fee and a high service charge per transaction. That already puts it out of the grasp of many smaller companies."}]},{"type":"paragraph","children":[{"type":"span","value":"Enter mobile apps such as "},{"url":"https://www.zapper.com","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Zapper"}]},{"type":"span","value":" and "},{"url":"http://www.snapscanapp.com/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"SnapScan"}]},{"type":"span","value":". By scanning your credit (or debit) card and entering a few details, you can pay for anything where the services are accepted. They run on QR-code technology and mobile data. What makes them more efficient than credit cards is that they’re on your smartphone, which is always on hand, and they carry a smaller service charge than traditional cards. These services first started to spring up around small markets where sellers could not afford to own or rent a credit card machine."}]},{"type":"paragraph","children":[{"type":"span","value":"Now, apps like SnapScan and Zapper are accepted at major retailers, gas stations, and even when paying car guards. They are a financial technology that allows for smaller, quicker payments in a flash."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Mobile apps evolve further"}]},{"type":"paragraph","children":[{"type":"span","value":"When it comes to mobile financial technology trends, it’s not just about being able to pay for your coffee with your Bitcoin. There is a range of ways in which companies, specifically startups, are changing these financial services. A South African-based app, called "},{"url":"https://www.22seven.com/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"22seven"}]},{"type":"span","value":", aggregates your banking financial information from a range of companies, credit, and rewards systems. It is able to categorize all of your transactions and create budgets all from your smartphone."}]},{"type":"paragraph","children":[{"type":"span","value":"Another example is the Android app, "},{"url":"https://play.google.com/store/apps/details?id=com.stash.stashinvest&hl=en","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Stash"}]},{"type":"span","value":". Created as a way to easily invest in companies, this program will remove money from a selected bank account every time you purchase something. The purchase is rounded up and the difference is invested. It has other innovative features, such as investing $0.5 every day that it’s sunny."}]},{"type":"paragraph","children":[{"type":"span","value":"Even though both of these examples are cashless "},{"type":"span","marks":["emphasis"],"value":"per se"},{"type":"span","value":", they do open up a range of possibilities to remove the use of physical money from our lives."}]},{"type":"paragraph","children":[{"type":"span","value":"Many financial pundits have stated that cryptocurrencies, such as Bitcoin, are the future of finance. If you are "},{"url":"/articles/information-security/beginners-guide-investing-in-bitcoin/","type":"link","children":[{"type":"span","value":"interested in investing in Bitcoin and cryptocurrencies, read our article"}]},{"type":"span","value":" that highlights how you can get involved."}]}]}}}},{"seo":{"title":"How to win customers at every stage of the customer lifecycle","description":"Clickatell lists 5 key ways how mobile marketing can play a crucial role in the customer lifecycle including acquisition, onboarding and engagement.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633261471-firstglobal-microfinance-bank-deploys-clickatell-powered-text-banking-giving-customers-anytime-anywhere-access-768x299.jpg?auto=format","id":"DatoCmsAsset-26032677"}},"internalName":"How to win customers at every stage of the customer lifecycle","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633261487-firstglobal-microfinance-bank-deploys-clickatell-powered-text-banking-giving-customers-anytime-anywhere-access-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633261487-firstglobal-microfinance-bank-deploys-clickatell-powered-text-banking-giving-customers-anytime-anywhere-access-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633261487-firstglobal-microfinance-bank-deploys-clickatell-powered-text-banking-giving-customers-anytime-anywhere-access-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633261487-firstglobal-microfinance-bank-deploys-clickatell-powered-text-banking-giving-customers-anytime-anywhere-access-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLERYQDhgPDQ0VDhIPDQ0MFxMZGBYVFhUdKysjGh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHA4QHDscFh0vLy8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUG/8QAHxAAAQMDBQAAAAAAAAAAAAAAAQADBQIRMwYTITGB/8QAFwEAAwEAAAAAAAAAAAAAAAAAAQIDAP/EABoRAAICAwAAAAAAAAAAAAAAAAADAQIEExT/2gAMAwEAAhEDEQA/AG5OcfpbNwo7WonDXZPTIGyeFl2s/qO6xrYaylLTzoa6QpsthCFKWyLxKP/Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633261487-firstglobal-microfinance-bank-deploys-clickatell-powered-text-banking-giving-customers-anytime-anywhere-access-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLERYQDhgPDQ0VDhIPDQ0MFxMZGBYVFhUdKysjGh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHA4QHDscFh0vLy8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUG/8QAHxAAAQMDBQAAAAAAAAAAAAAAAQADBQIRMwYTITGB/8QAFwEAAwEAAAAAAAAAAAAAAAAAAQIDAP/EABoRAAICAwAAAAAAAAAAAAAAAAADAQIEExT/2gAMAwEAAhEDEQA/AG5OcfpbNwo7WonDXZPTIGyeFl2s/qO6xrYaylLTzoa6QpsthCFKWyLxKP/Z"}},"id":"DatoCmsTemplateArticle-61788702","title":"How to win customers at every stage of the customer lifecycle","slug":"win-customers-customer-lifecycle","meta":{"updatedAt":"2023-06-05T10:25:02.615+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Customer lifecycle management"}]},{"type":"paragraph","children":[{"type":"span","value":"Capturing the attention of customers has changed significantly in recent years. From analog to online, from websites to apps, and everywhere in between on mobile shelf space, marketers have had their work cut out for them. And, now, appealing to customers at every stage during the customer lifecycle is becoming increasingly important in this overcrowded space."}]},{"type":"paragraph","children":[{"type":"span","value":"And there is no space more crowded than the mobile shelf space. It’s important that, when building a mobile community of customers who will choose to spend time with your brand, you think back to the last time you were in a physical store. It was the items placed at eye-level which you noticed first. Online shopping is no different."}]},{"type":"paragraph","children":[{"type":"span","value":"So, how can marketers appeal to customers at every stage during the customer lifecycle?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Acquire new mobile subscribers"}]},{"type":"paragraph","children":[{"type":"span","value":"This is when a customer first becomes aware of your product or service. This could also be when a customer first becomes aware of their need for your product or service. To catch their attention, your brand needs to have a presence on mobile devices so that they can find you and immediately opt-in to become a member of your mobile community. Just some of the ways you can appeal to your audience using mobile include responsive websites, search engine optimization, ads, apps, and SMS marketing."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Onboard new subscribers"}]},{"type":"paragraph","children":[{"type":"span","value":"Your customers’ mobile shelf space is cluttered. Your placement on these shelves is incredibly important. If your content goes straight to their junk mail, you’re already starting on the back foot. Are people engaging with your SMSes or are they unsubscribing? Is your app on their home screen or does it take several scrolls to find it? Your content must be easily accessible so that your brand is always front of mind for your customers."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Engage them to increase conversions "}]},{"type":"paragraph","children":[{"type":"span","value":"After you’ve managed to secure a prime position on your customers’ mobile shelf space, it’s essential that you fight for that customer. Half the battle has been won. Now you need to win their attention and convert leads into sales. You must prove your value in their lives by providing informative and engaging content before they’ve unsubscribed from your newsletters or relegated your app to the third screen on their mobile device. You’ll be taken off their shelf space if you don’t provide value to their lives, so make the most of the opportunity."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Retain customers through smart mobile strategy"}]},{"type":"paragraph","children":[{"type":"span","value":"Be smart by engaging with your customers in the way they’d prefer to be contacted. Someone who hates receiving phone calls is not going to respond well to brands who choose to communicate in this way. In the same way, someone who responds best to communicating via apps will relish the opportunity to respond to in-app messages."}]},{"type":"paragraph","children":[{"type":"span","value":"Consulting and analysis firm McKinsey conducted much research into "},{"url":"https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-consumer-decision-journey","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"the changing consumer purchasing decision-making process"}]},{"type":"span","value":" and outlined how marketers should respond. Their research showed it was the first stage in the customer lifecycle, acquisition, that was the most important in snaring loyal customers who would convert. In addition, it was found that a two-way conversation was needed rather than the traditional way of companies speaking at customers."}]},{"type":"paragraph","children":[{"type":"span","value":"“Marketers have long been aware of profound changes in the way consumers research and buy products. Yet a failure to change the focus of marketing to match that evolution has undermined the core goal of reaching customers at the moments that most influence their purchases,” McKinsey said in their research."}]},{"type":"paragraph","children":[{"type":"span","value":"“The shift in consumer decision making means that marketers need to adjust their spending and to view the change not as a loss of power over consumers but as an opportunity to be in the right place at the right time, giving them the information and support they need to make the right decisions.”"}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Mobile marketing's role in the customer lifecycle"}]},{"type":"paragraph","children":[{"type":"span","value":"If you're interested in mobile marketing and how you should use it in your customer lifecycle, then you should absolutely read our "},{"url":"https://www.clickatell.com/whitepapers/mobile-marketing/mobile-marketing-guide-3rd-edition","type":"link","children":[{"type":"span","value":"mobile marketing guide"}]},{"type":"span","value":". It’s filled with great tips on how to use mobile to create an integrated, personalized customer experience."}]}]}}}},{"seo":{"title":"The Internet 3.0 and SMS are a match made in digital heaven","description":"We could well see some 21 billion connected devices by 2020 and at the same time Internet 3.0 puts us at the beginning of the IoT revolution. 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With it comes the Internet of Things (IoT), the darling of the tech world. If Internet 2.0 was all about mobile, then the latest internet revolution is all about connections and mobile engagement. And, the ubiquity of SMS means that it remains an extremely valuable way to communicate in this day and age. It’s no surprise then that the IoT is leveraging the stability of SMS to ensure greater connectivity. They call it application-to-person (A2P) messaging. And here are just a few reasons why it makes sense in the age of Internet 3.0."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Devices will start communicating with you"}]},{"type":"paragraph","children":[{"type":"span","value":"According to "},{"url":"http://www.gartner.com/newsroom/id/3165317","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Gartner"}]},{"type":"span","value":", we may see up to 21 billion connected devices around the world by 2020. From washing machines to cars and irrigation systems, these devices will all be in close proximity with humans. It makes sense that sooner or later, they’re going to be geared towards communicating with us."}]},{"type":"paragraph","children":[{"type":"span","value":"Imagine for a moment you’re sitting in your car and a strange light bleeps on your dashboard. You’re likely to be confused and perhaps even a little panicky. A quick Google search will tell you that it’s a tail light issue. Well, with Internet 3.0, we may just see a time where your vehicle sends you an SMS. It’ll be a simple to understand message informing you “your tail light is no longer working. Would you like me to schedule a repair appointment or find you the nearest motor spares store?”"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"SMS reduces dev costs and time to market"}]},{"type":"paragraph","children":[{"type":"span","value":"Internet 3.0 puts us at the beginning of the IoT revolution. Every service is developing and launching an app that keeps users informed with notifications, status updates, and alerts. You’ve heard the expression “There’s an app for that.”, and there just might be. Currently, every IoT device needs a corresponding application to be able to communicate."}]},{"type":"paragraph","children":[{"type":"span","value":"And that’s pretty much the story of Internet 3.0 because there’s a major challenge: "},{"url":"https://techcrunch.com/2016/02/03/app-fatigue/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"App fatigue"}]},{"type":"span","value":". Companies are finding it increasingly difficult to get users to discover, download and install their applications for the very reason that there are just too many available. We’ve mentioned the ubiquity and stability of the SMS. This, coupled with its minimal effect on the processing power of devices, makes it the perfect platform to take over from the app. As IoT gains momentum, there’s bound to be a marriage between IoT devices and SMS delivery. No more app downloads and no more having to develop apps for this purpose."}]},{"type":"paragraph","children":[{"type":"span","value":"Let’s look at an example of a connected car making more services available to the car owner simply using SMS and no smartphone app. This shows the efficiency of the SMS over an app."}]},{"type":"list","style":"numbered","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"A basic service where the car sends the owner a diagnostic SMS when there’s a breakdown or malfunction."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"The SMS could inform the car owner and offer an option to help with repairs as well as present them with choices as to where they’d like the car repaired."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Still, with no need for an app, teams can easily add functionality that helps with repairs or offers to order new parts for the owner."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"SMS notifications can also be sent throughout the process to update the car owner on the progress of their repairs and inform them when their car is ready for collection."}]}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"SMS gives you a platform to build on"}]},{"type":"paragraph","children":[{"type":"span","value":"Every single phone – whether it’s the latest flagship smartphone or your grandmother’s 15-year old-Nokia –  supports SMS. The major advantage is that there is little in the way of software updates and no such thing as OS versions. The same software can be used for years without the need to change things up. No app can boast that sort of flexibility, making the SMS a far better option on which IoT device manufacturers can hedge their bets."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"If you’d like to learn more about "},{"url":"/articles/digital-marketing/infographic-a2p-sms-internet-things/","type":"link","children":[{"type":"span","value":"how SMS and A2P messaging is streamlining life as we know it"}]},{"type":"span","value":", have a look at our infographic on the topic. It paints an easy-to-understand picture of the current state of IoT play in the A2P SMS market."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"Chatbot turned lawyer is helping refugees","description":"Clickatell looks at the impact of Chatbots in the legal sector including DoNotPay that can help with everything from parking fines to immigration advice.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633263535-istock97522797xxxlarge-768x312-2.jpg?auto=format","id":"DatoCmsAsset-26032798"}},"internalName":"Chatbot turned lawyer is helping refugees","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633263564-istock97522797xxxlarge-768x312-2.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633263564-istock97522797xxxlarge-768x312-2.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633263564-istock97522797xxxlarge-768x312-2.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633263564-istock97522797xxxlarge-768x312-2.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ4LDhgQDg0NDh0NDhEWFx8aGBYTFiEaHysjHR0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7LzUvLy81NTsvLy8vLzU1Ly87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB8QAAEDBAMBAAAAAAAAAAAAAAEAAgUEESExAxMUEv/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAP/EABoRAAIDAQEAAAAAAAAAAAAAAAADAQIRMSH/2gAMAwEAAhEDEQA/AGaanOJ7DdwQOLnKYVdvobQmYJ6nZKWo5x9+ztZrZ0KKedNk4penJFnBRJtM42GSrTq2cJWXGn//2Q=="},"width":768,"height":312},"url":"https://www.datocms-assets.com/54467/1633263564-istock97522797xxxlarge-768x312-2.jpg?auto=format","width":768,"title":null,"height":312,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ4LDhgQDg0NDh0NDhEWFx8aGBYTFiEaHysjHR0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7LzUvLy81NTsvLy8vLzU1Ly87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB8QAAEDBAMBAAAAAAAAAAAAAAEAAgUEESExAxMUEv/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAP/EABoRAAIDAQEAAAAAAAAAAAAAAAADAQIRMSH/2gAMAwEAAhEDEQA/AGaanOJ7DdwQOLnKYVdvobQmYJ6nZKWo5x9+ztZrZ0KKedNk4penJFnBRJtM42GSrTq2cJWXGn//2Q=="}},"id":"DatoCmsTemplateArticle-61932115","title":"Chatbot turned lawyer is helping refugees","slug":"chatbot-lawyer-turned-helping-refugees","meta":{"updatedAt":"2022-10-26T22:49:48.646+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Chatbots as Advocates"}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots have come a long way since their initial conception. While "},{"url":"http://www.cleverbot.com/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Cleverbot"}]},{"type":"span","value":" was a fun way to pass away a few minutes at work, these chatbot systems are now far more functional and robust. Besides having the ability to order pizzas or check your finances, artificial intelligence is upping the ante in tech law and helping immigrants."}]},{"type":"paragraph","children":[{"type":"span","value":"The law can be difficult for anyone who isn’t a lawyer to understand. There is an exemplary number of rules, regulations, and nuances to law. And if you travel to a different country, what is law in that country could be completely different in another. It’s these cross-border issues that make immigration difficult for many refugees seeking asylum. That’s why one chatbot is here to assist those in need."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The case of the DoNotPay chatbot"}]},{"type":"paragraph","children":[{"type":"span","value":"Originally created by Stanford student Joshua Browder, "},{"url":"https://apps.apple.com/app/id1427999657","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"DoNotPay"}]},{"type":"span","value":" was designed to help fight parking fines. The system managed to help overturn over "},{"url":"https://www.theguardian.com/technology/2016/jun/28/chatbot-ai-lawyer-donotpay-parking-tickets-london-new-york","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"160 000 of these in London and New York."}]},{"type":"span","value":" In an interview with "},{"url":"https://www.weforum.org/agenda/2017/03/this-chatbot-fought-parking-fines-and-now-its-helping-refugees","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"We Forum"}]},{"type":"span","value":", Browder said: “Ultimately, I just want to level the playing field so there's a bot for everything."}]},{"type":"paragraph","children":[{"type":"span","value":"“I originally started with parking tickets and delayed fights and all sorts of trivial consumer rights issues, but then I began to be approached by these non-profits and lawyers who said the idea of automating legal services is bigger than just a few parking fines. So, I've since tried to expand into something more humanitarian.\""}]},{"type":"paragraph","children":[{"type":"span","value":"DoNotPay’s latest update allows the chatbot to help immigrants fill in the necessary forms to stay in a country. Currently, DoNotPay helps those in the US and Canada complete asylum applications, while those in the UK have it assist with support forms."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Where to from here?"}]},{"type":"paragraph","children":[{"type":"span","value":"The likes of DoNotPay have shown chatbots have a place in tech law. And their strength lies in their flexibility and capacity to assist and streamline firm customer service. "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":", for example, combines online chat with bot-driven interactions and AI machine learning to automate conversations. Here, Touch is able to connect potential clients to the firm by answering basic queries and directing them with simple prompts. Now, instead of waiting days or weeks for feedback, potential clients can resolve issues and make immediately actionable decisions leading to the greater potential for business."}]},{"type":"paragraph","children":[{"type":"span","value":"While many chatbots are limited to what their human programmers tell them to do, Clickatell Touch employs AI machine learning. Effectively, the chatbots gain deeper insight into client behavior the more they interact with them. Machine learning means the chatbots can pick up patterns in the behavior data and adapt their interactions accordingly."}]},{"type":"paragraph","children":[{"type":"span","value":"With seamless integration into the law firm’s existing infrastructure and access to a repository of information, Touch will be able to do far more. Imagine chatbot technology backed by a machine-learned database that can assess evidence and compare similar cases to help with research. It means a faster, more efficient firm."}]},{"type":"paragraph","children":[{"type":"span","value":"The legal sector isn’t the only place that chatbots are making an impact. In our recent article, we look at "},{"url":"/articles/technology/financial-advisors-chatbots-ai/","type":"link","children":[{"type":"span","value":"financial advisors and whether they should feel threatened by AI and chatbots"}]},{"type":"span","value":". The article looks at these programs as assistants, tools, and ways to streamline wealth companies."}]}]}}}},{"seo":{"title":"How to make the most of SMS for B2B marketing","description":"Clickatell will show you how to make the most of SMS for B2B marketing looking at why SMS outperforms email at every level, as well as some tips on optimizing the content of B2B messages.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633264825-istock000015525519small-768x312.jpg?auto=format","id":"DatoCmsAsset-26032825"}},"internalName":"How to make the most of SMS for B2B marketing","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633611009-istock000015525519small-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633611009-istock000015525519small-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633611009-istock000015525519small-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633611009-istock000015525519small-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDRYODgwODA0NDhENDQ0YFxcZGBYVFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQUFEAUFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUH/8QAHhAAAQQBBQAAAAAAAAAAAAAAAAECAxIRBCExMjP/xAAVAQEBAAAAAAAAAAAAAAAAAAACAP/EABQRAQAAAAAAAAAAAAAAAAAAAAD/2gAMAwEAAhEDEQA/ANR1srXRrklMSK+cjWv81IzVW/IhWmvbXZQFIeoEn//Z"},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633611009-istock000015525519small-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDRYODgwODA0NDhENDQ0YFxcZGBYVFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQUFEAUFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUH/8QAHhAAAQQBBQAAAAAAAAAAAAAAAAECAxIRBCExMjP/xAAVAQEBAAAAAAAAAAAAAAAAAAACAP/EABQRAQAAAAAAAAAAAAAAAAAAAAD/2gAMAwEAAhEDEQA/ANR1srXRrklMSK+cjWv81IzVW/IhWmvbXZQFIeoEn//Z"}},"id":"DatoCmsTemplateArticle-61932122","title":"How to make the most of SMS for B2B marketing","slug":"sms-b2b-marketing","meta":{"updatedAt":"2022-11-15T13:35:54.704+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"A B2B marketing campaign can only be considered effective when there’s return on investment. Your messages need to resonate with buyers and encourage them to buy your products or services. And the most effective way to reach business buyers? SMS, of course. It’s just as effective to communicate with business buyers as it is for family news, and certainly a more successful method of communicating than email."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Why is SMS better than email?"}]},{"type":"paragraph","children":[{"type":"span","value":"Compare these statistics. According to "},{"url":"https://mailchimp.com/resources/research/email-marketing-benchmarks/","type":"link","children":[{"type":"span","value":"MailChimp"}]},{"type":"span","value":", less than one in five ecommerce emails are opened and just 3 percent lead to click through. Compare those weak statistics to the stellar 98% open rate of SMS messages. Add to that the fact that a third of visits to online stores now come from mobile devices and you’ll soon start to see the value in mobile marketing. Importantly, be sure that your SMS is time sensitive to add a sense of urgency to the special offer. “Today only” and “Deal until 2pm” are sure ways to get business buyers to make use of your deals."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/whitepapers/digital-marketing/mobile-marketing-guide-3rd-edition/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["emphasis"],"value":"Download our Mobile Marketing Guide for tips on how to create integrated, personalized customer experiences."}]}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"How can marketers make the most of SMS for business?"}]},{"type":"paragraph","children":[{"type":"span","value":"With B2B marketing, it’s essential to remember that the recipients of your messages are business people. It’s therefore paramount that a business tone is maintained in all communications. Ask yourself whether you’d send an informal, casual email to business associates. Probably not. So, stick to a tone that’s a little more formal for your SMS messages."}]},{"type":"paragraph","children":[{"type":"span","value":"Wondering what to say in your messages? Your B2B "},{"url":"/products/sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"SMS messaging"}]},{"type":"span","value":" should clearly outline what your business does and the benefits you can offer to corporate clients. The types of messages that can be sent are almost limitless. You could send company news, updates on new blog posts, PR announcements, new product information, and so much more. If a piece of information could be useful to buyers, it should be sent in an SMS."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"The timeline of B2B marketing messages"}]},{"type":"paragraph","children":[{"type":"span","value":"Timelines in this sector are without a doubt far lengthier than those in B2C. That’s due to the increased number of consultations which need to take place before purchase. Think about it like this, in B2C a customer might need to discuss a purchase with his wife. In B2B, a buyer might need to discuss a purchase with a buying committee before committing to a decision. An effective B2B message will, therefore, need to impress everyone along the buying cycle from buyer to CEO. In addition, due to the longer buying cycle, it would be useful to first provide education messages without a sales push. That way, their interest is piqued and their trust in the company increases during this time."}]},{"type":"paragraph","children":[{"type":"span","value":"When the time comes to make a purchase, they will immediately know where to turn. Another big difference when sending B2B versus B2C messages is the time that the messages are sent. B2B messages tend to be best received during business hours while B2C messages work best during times of relaxation like weekends and evenings. Of course, when you’re sending "},{"url":"/products/sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"bulk SMS"}]},{"type":"span","value":" messages around the world, this might be tricky. For international recipients, it’s important that you time messages to be sent at times most convenient for them."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"If the thought of making use of SMS in B2B marketing has piqued your interest, you may want to find out more about"},{"url":"/articles/digital-marketing/sms-marketing-role-mobile/","type":"link","children":[{"type":"span","value":" SMS marketing and its role in mobile trends"}]},{"type":"span","value":". If that’s the case, you’ll need to read our recent article. It details the numbers of people who use SMS around the world, highlights its potential uses for customers, mentions the benefits of its immediacy, and details a few tips on how you can start putting SMS to work for your business."}]}]}}}},{"seo":{"title":"Top virtual reality and augmented reality tech seen at CES 2018","description":"Clickatell showcases some of the top virtual reality and augmented reality tech seen at CES 2018 including HTC’s Vive Pro and the latest Augmented Reality Apps.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633147246-dshuw.jpg?auto=format","id":"DatoCmsAsset-25976742"}},"internalName":"Top virtual reality and augmented reality tech seen at CES 2018","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633147246-dshuw.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633147246-dshuw.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633147246-dshuw.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633147246-dshuw.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoREggPEg0LDhEODg0NDhENFg4YFxMZGCITFhUmHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4PHDscFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYB/8QAHBAAAgICAwAAAAAAAAAAAAAAAAECBAUxAzIz/8QAFQEBAQAAAAAAAAAAAAAAAAAABAX/xAAaEQACAgMAAAAAAAAAAAAAAAAAAQIhAyIy/9oADAMBAAIRAxEAPwCxjdUmhtVsRfHsluPsh1T80Gg9hWRUGUsxiaL8voCzDkC1Z//Z"},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633147246-dshuw.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoREggPEg0LDhEODg0NDhENFg4YFxMZGCITFhUmHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4PHDscFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYB/8QAHBAAAgICAwAAAAAAAAAAAAAAAAECBAUxAzIz/8QAFQEBAQAAAAAAAAAAAAAAAAAABAX/xAAaEQACAgMAAAAAAAAAAAAAAAAAAQIhAyIy/9oADAMBAAIRAxEAPwCxjdUmhtVsRfHsluPsh1T80Gg9hWRUGUsxiaL8voCzDkC1Z//Z"}},"id":"DatoCmsTemplateArticle-61951150","title":"Top virtual reality and augmented reality tech seen at CES 2018","slug":"virtual-reality-augmented-reality-tech-ces-2018","meta":{"updatedAt":"2022-10-26T22:49:20.628+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AR and AR tech at CES 2018"}]},{"type":"paragraph","children":[{"type":"span","value":"We’ve been waiting for some time for virtual reality and augmented reality technologies to reach the point where they’re no longer just a clumsy novelty but where they’ll actually be smart, useful, and something you’d want to invest your hard-earned cash in. We always knew it’ll happen and the VR and AR tech showcased at CES 2018 certainly make it clear that we’re finally moving toward that tipping point. We take a look at some of the best virtual reality and augmented reality technologies and trends seen at the biggest tech event on the calendar."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/top-tech-trends-gadgets-ces-2018/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Top tech and gadgets from CES 2018 - so far"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"HTC’s Vive Pro makes wireless virtual reality a thing"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s been almost two years since the HTC Vive and Oculus Rift made their official retail debuts. That’s a long time in the technology sector. And, while we’ve certainly come a long way since Nintendo’s Virtual Boy back in the 90s, it’s about time someone got things moving again. Vive is doing just that in the form of the Vive Pro with a Vive wireless adapter which they announced at CES 2018."}]},{"type":"paragraph","children":[{"type":"span","value":"The Vive Pro is an upgrade of the original Vive, with the headset sporting a 78% increase in pixel count, coming in at a proper high-res of 2,880 x 1,600. This should definitely result in a less obtrusive “screen door” effect that’s caused by lower-res screens. It also includes built-in headphones with their own dedicated amplifier, dual mics, and the strap has been redesigned to make the headset more comfortable for people with glasses. Vive is even adding an additional front-facing camera to the Vive Pro so that developers can better integrate AR features. Sounds good, right?"}]},{"type":"paragraph","children":[{"type":"span","value":"But, yup! There’s more! Vive certainly stole the virtual reality show with the new wireless adapter that works over Intel’s 60GHz WiGig standard and is backward compatible with the original Vive, finally making wireless virtual reality experiences possible. No more clunky cables or cords to trip over and fumble through – this is true VR freedom. With untethered VR beyond 360˚, this definitely is one to watch out for."}]},{"type":"paragraph","children":[{"type":"span","value":"HTC is yet to announce pricing and a release date for the Vive Pro but has indicated that we could see the wireless adapter released as early as Q3 2018."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Augmented reality lets you learn everything about the moon without blasting off"}]},{"type":"paragraph","children":[{"type":"span","value":"The best news for augmented reality at CES 2018, is that we’re finally moving on from running around like crazed loonies trying to catch Pokémon. Instead, "},{"url":"http://www.astroreality.com/lunar/pro/ar","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Astroreality"}]},{"type":"span","value":" is putting AR to work as a learning tool."}]},{"type":"paragraph","children":[{"type":"span","value":"Astroreality has used super detailed topographical data which has been captured and digitized by NASA’s Lunar Orbiter team to create a perfect replica of the moon, recreating every last feature in incredible detail. The surface is 3D-printed allowing you to feel each and every crater and is created using dense polyresin so that it doesn’t feel like you’re holding a kid’s bouncy ball."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s the accompanying iOS and Android augmented reality app that really makes this little marvel special though – you’ll be able to explore every little spot on the moon and it includes an endless list of landmarks as well as locations of all the moon landings we’ve made."}]},{"type":"paragraph","children":[{"type":"span","value":"You just point your camera at the mini moon and you get to see all the added details and descriptions on your screen. Moving around delights any space, lunar, or astronomy enthusiast by popping up labels, photos, videos, and all sorts of factoids about the moon, in real-time."}]},{"type":"paragraph","children":[{"type":"span","value":"Astroreality is spot on when they say that their Lunar augmented reality app, “weaves together an unparalleled way to experience the moon, in your hands, and through your smartphone.” From now on, “every mission to the moon that you make is a unique voyage you control with your smartphone.” Off we go then, into infinity and beyond!"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Looxid releases all-in-one mobile VR headset with eye and brain tracking sensors"}]},{"type":"paragraph","children":[{"type":"span","value":"Yes, you read that right. LooxidVR is the first virtual reality headset to provide an interface for both the eyes and the brain."}]},{"type":"paragraph","children":[{"type":"span","value":"Two optical tracking sensors and six sensors for tracking brain waves make it possible to provide information about where users have looked and how their brains are activated while immersed in VR. That’s pretty damn cool! This type of analytical research will allow endless numbers of industries interested in virtual reality to effectively capture user reactions and improve and further develop their VR offerings in future."}]},{"type":"paragraph","children":[{"type":"span","value":"As users explore a VR environment, the headset tracks both your eye and brain activity. It’ll be able to tell what you’ve paid attention to AND recognize emotions and reactions to what you’re looking at. The fact that brain activity is thrown into the mix surely means we’re facing a new age that’ll make even today’s most impressive web analytics seem prehistoric. Pre-orders open on the 1st of Feb but there’s no detail on pricing just yet."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The Teslasuit takes virtual reality gaming to a whole new level"}]},{"type":"paragraph","children":[{"type":"span","value":"Gaming is the one space where virtual reality really can provide a super immersive environment and the "},{"url":"https://teslasuit.io/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Teslasuit"}]},{"type":"span","value":" is taking it to a whole new level. It’s a full-body, haptic environment with 46 haptic points that can provide different feedback to the wearer, including weight simulation, climate control and personalization in the form of an avatar."}]},{"type":"paragraph","children":[{"type":"span","value":"The suit also sports TENS (Transcutaneous Electrical Neural, or Nerve, Stimulation) and EMS (Electrical Muscle Stimulation) support as well as 14 motion capture sensors that are able to provide feedback to gaming software. This really means that features that you could previously only access via your controller are now built-in. For those looking for full-body VR immersion, the Teslasuit is one ‘skin’ you’re definitely going to want to be in."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"My Special Aflac Duck – augmented reality for kids fighting cancer"}]},{"type":"paragraph","children":[{"type":"span","value":"Each year, more than 15,000 kids are diagnosed with cancer in the US alone. The average length of treatment is over 3 years. Combining the benefits of learning through play, and the latest technologies, Aflac in partnership with Sproutel, have released the "},{"url":"https://www.youtube.com/watch?v=-JPdRKACq6c","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"My Special Aflac Duck"}]},{"type":"span","value":" to both educate and comfort children through their harrowing and daunting treatment regimes. This little duck leaves CES 2018 with the Best of CES 2018 Award for Best Unexpected Product."}]},{"type":"paragraph","children":[{"type":"span","value":"The little quacker has 5 touch sensors along its cheek, back, and under its wings. Children can pet and snuggle and the duck will respond to their interactions. Emoji discs can be tapped to the duck’s chest to help kids express how they’re feeling that day and goes a long way to help them feel they’re not alone in the process."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"It includes an IV set for kids to mimic administering chemo meds which helps the kids feel less afraid and also helps them feel like caretakers rather than patients. There’s also a rocket ship that pairs with an app via Bluetooth. The app allows kids to pick a ‘happy place’ and virtually transports them out of their hospital rooms. There may be no games to play on it, no camera or voice assistant, but this is one smart little duck that does the job of comforting children in an unimaginably difficult time."}]},{"type":"paragraph","children":[{"type":"span","value":"My Special Aflac duck won’t be availabel commercially – Aflac intends to provide the duck for free to kids who’ve been diagnosed with cancer across the US. Starting with patients at its Atlanta-based cancer treatment center, the goal is to partner with cancer support programs and hospitals to distribute the duck to thousands of families by the end of the year."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"For more on what’s been happening at CES 2018, have a look at our article outlining some of the "},{"url":"/articles/technology/top-tech-trends-gadgets-ces-2018/","type":"link","children":[{"type":"span","value":"tops trends and gadgets"}]},{"type":"span","value":" to come out of this year’s show."}]}]}}}},{"seo":{"title":"Top tech trends and gadgets from CES 2018 a– so farTop tech trends and gadgets from CES 2018 a– so far","description":"Clickatell looks at some of the top trends of CES 2018 including Samsung's 8k TV that uses Artificial Intelligence, thinner laptops and autonomous cars.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633265023-istock-503925470-1440x560-1-768x299.jpg?auto=format","id":"DatoCmsAsset-26032843"}},"internalName":"Top tech trends and gadgets from CES 2018 a– so far","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633265052-istock-503925470-1440x560-1-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633265052-istock-503925470-1440x560-1-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633265052-istock-503925470-1440x560-1-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633265052-istock-503925470-1440x560-1-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQoNDhoNDgoODh0NDREYFxUZGBYVFiEaKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHRANHDscFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABQMGB//EACAQAAECBwADAAAAAAAAAAAAAAEAAgMEBRETMpESISL/xAAWAQEBAQAAAAAAAAAAAAAAAAADAQD/xAAYEQADAQEAAAAAAAAAAAAAAAAAAxECAf/aAAwDAQACEQMRAD8AggTE8CLMKYGaqDoNsZTGWa318jibQ2Nx6jifSwaZxV31C18ZQrfWWN8dRxCvFmp//9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633265052-istock-503925470-1440x560-1-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQoNDhoNDgoODh0NDREYFxUZGBYVFiEaKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHRANHDscFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABQMGB//EACAQAAECBwADAAAAAAAAAAAAAAEAAgMEBRETMpESISL/xAAWAQEBAQAAAAAAAAAAAAAAAAADAQD/xAAYEQADAQEAAAAAAAAAAAAAAAAAAxECAf/aAAwDAQACEQMRAD8AggTE8CLMKYGaqDoNsZTGWa318jibQ2Nx6jifSwaZxV31C18ZQrfWWN8dRxCvFmp//9k="}},"id":"DatoCmsTemplateArticle-61951159","title":"Top tech trends and gadgets from CES 2018 a– so far","slug":"top-tech-trends-gadgets-ces-2018","meta":{"updatedAt":"2022-10-26T22:49:09.308+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Best tech gadgets 2018"}]},{"type":"paragraph","children":[{"type":"span","value":"The annual Consumer Electronics Show (CES) kicked off in spectacular fashion this week in Las Vegas, Nevada. It’s "},{"type":"span","marks":["emphasis"],"value":"the"},{"type":"span","value":" tech show on the annual calendar and the one where you’ll get to hear about all the latest weird, wacky, and just plain cool tech that’ll be released during the coming year. After day one, CES 2018 has not disappointed. Announcements by major tech companies including Google, Apple, Samsung, Nvidia, and Amazon are flying around. It’s an annual tech bonanza like none other. We take a look at some of the top trends after day one of CES 2018."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/coolest-ai-enabled-tech-gadgets-ces-2017/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Coolest AI-enabled gadgets at CES 2017"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Samsung announces 8k TV that uses Artificial Intelligence"}]},{"type":"paragraph","children":[{"type":"span","value":"Back in 2013, Samsung introduced a $40k 85-inch 4K TV that had an easel-like design. In 2014, they showed off an 8K demo model. This year, at CES 2018, they’re upping the ante and showing off their 8k 85-inch TV. It has the same design strategy as their demo model but has plenty more AI inside.  LG is also bringing an 8k OLED TV to the table and at 88-inches, it sure looks like the battle is on."}]},{"type":"paragraph","children":[{"type":"span","value":"Samsung hasn’t provided any indication of release dates for their Q95 monster as yet but whenever that is, it’s going to be impressive. The TV features a \"proprietary algorithm\" that upscales lower-res video for its Super Hi-Vision screen. Artificial intelligence comes into the picture with the machine learning ability that’ll certainly be interesting to see."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s not only TVs that Samsung has made noise about either. The 8k TV comes with their answer to Google Assistant and Amazon Alexa built-in. Bixby will help you control your TV via voice activation, but will also control the new ‘smart fridge’ which the tech giant also announced at CES 2018."}]},{"type":"paragraph","children":[{"type":"span","value":"And then there’s the new MicroLED technology to talk about too. Samsung’s 150-inch MicroLED TV which they’re calling, ‘The Wall’, uses modular technology that allows you to configure the viewing panels however you please."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Laptops are getting even thinner"}]},{"type":"paragraph","children":[{"type":"span","value":"Acer came to the party early this year, announcing – once again – the thinnest laptop in the world. At 8.98mm and running on Windows 10, the "},{"url":"http://www.trustedreviews.com/news/acers-new-swift-7-ultrabook-thinnest-ever-brings-4g-lte-3367465","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Acer Swift 7"}]},{"type":"span","value":" comes with a 4th gen Core i7 processor, 8GB of RAM, and 356GB of PCIe SSD storage. The full HD 14-inch screen has a 1080p resolution and there’s integrated 4G LTE connectivity available. Not mind-blowingly impressive on the spec side, but man, 8.98mm is damn thin for a laptop!"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Electric and autonomous cars at CES 2018"}]},{"type":"paragraph","children":[{"type":"span","value":"The highlight on the electric car front for CES 2018 so far has got to be the Byton electric car. Images of the car’s interior and exterior have been "},{"url":"http://www.trustedreviews.com/news/byton-electric-car-suv-revealed-price-specs-tech-3367806","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"revealed in all its glory"}]},{"type":"span","value":" at the tech show, and there’s no doubt there’s some impressive stuff going on here. The car sports four self-driving capabilities, front seats that turn to face the rear ones when the car is in autonomous mode, and large displays attached to the rear of the front seats for passenger entertainment and information."}]},{"type":"paragraph","children":[{"type":"span","value":"Byton claims that the car will go from 0-60mph in 5 seconds and the car can be controlled using touch, voice, or gestures. They’re expected to hit the roads en masse in 2019."}]},{"type":"paragraph","children":[{"type":"span","value":"In other news, Intel showed off a ‘flying car’. But it’s really a drone if you’re honest about it. They promised us flying cars, saying that it’s closer than we think. Intel CEO Brian Krzanich showed off the Volocopter on CES 2018 day one. It’s an autonomous passenger drone, which he called \"essentially a flying car.\""}]},{"type":"paragraph","children":[{"type":"span","value":"\"Imagine pulling out your phone, opening up a transportation app, and summoning your own personalized ride by air taxi,\" Krzanich said during his keynote speech. \"That sci-fi vision of the future is actually much closer than you might think.\" Don’t expect that to happen just quite yet though. The Volocopter won't be available in the US until it receives authorization from the Federal Aviation Administration."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"Keen to know what’s happening at CES 2018? Keep an eye on our "},{"url":"http://www.twitter.com/Clickatell","type":"link","children":[{"type":"span","value":"Twitter stream"}]},{"type":"span","value":" or our "},{"url":"https://www.facebook.com/Clickatell-187073743959","type":"link","children":[{"type":"span","value":"Facebook page"}]},{"type":"span","value":" for the latest buzz. We’ll keep you posted on all the major mobile and tech releases."}]}]}}}},{"seo":{"title":"The state of RCS, RCS chatbots, and the future of the tech","description":"Clickatell looks at the state of RCS and explains how an increasing number of users will have access to all kinds of features like typing indicators, high-definition content, and read receipts that were only available with services such as Whatsapp.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633266106-ucook1440x5602-1-768x299.jpg?auto=format","id":"DatoCmsAsset-26032874"}},"internalName":"The state of RCS, RCS chatbots, and the future of the tech","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960545","name":"WhatsApp","slug":"whatsapp"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633266128-ucook1440x5602-1-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633266128-ucook1440x5602-1-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633266128-ucook1440x5602-1-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633266128-ucook1440x5602-1-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChUNDhUNDQ0NDh0NFg0WFx8dGBYVFhUaHysjJikoHRUiJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ly8vLzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgAEB//EAB8QAAEDAwUAAAAAAAAAAAAAAAEAAgQDBRETITIzUf/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAf/EABkRAAMAAwAAAAAAAAAAAAAAAAABAgMRMf/aAAwDAQACEQMRAD8A1uXKYyicFJV6lhz8D1HpROmd0pXXmspIeJ7QZskgNpDKip2rqCiSlEb6f//Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633266128-ucook1440x5602-1-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChUNDhUNDQ0NDh0NFg0WFx8dGBYVFhUaHysjJikoHRUiJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ly8vLzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgAEB//EAB8QAAEDAwUAAAAAAAAAAAAAAAEAAgQDBRETITIzUf/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAf/EABkRAAMAAwAAAAAAAAAAAAAAAAABAgMRMf/aAAwDAQACEQMRAD8A1uXKYyicFJV6lhz8D1HpROmd0pXXmspIeJ7QZskgNpDKip2rqCiSlEb6f//Z"}},"id":"DatoCmsTemplateArticle-61951171","title":"The state of RCS, RCS chatbots, and the future of the tech","slug":"rcs-chatbots-future-tech","meta":{"updatedAt":"2022-11-15T13:48:56.701+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"RCS chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"RCS (Rich Communication Services) is a next-generation SMS messaging platform. It allows users to take advantage of several features that were previously exclusive to siloed messaging apps like WhatsApp and iMessage. Now, when you message a friend or family member, RCS users will have access to all kinds of features like typing indicators, high-definition content, and read receipts. Originally envisioned to be the direct replacement to SMS, it’s struggled slightly to take off. We examine the current state of RCS and the challenges it faces in adoption."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Back to where it all began"}]},{"type":"paragraph","children":[{"type":"span","value":"The idea behind RCS dates back as far as 2007. That’s when the GSMA (Groupe Speciale Mobile Association), a group of about 800 or so carriers around the world, began thinking about the future of messaging. It imagined a service that’s carried the same way as cellular data and would enable voice calls, video and photo sharing, group chat, and more. There’d be no need to sign up or create accounts and it’d be as simple and ubiquitous as texting."}]},{"type":"paragraph","children":[{"type":"span","value":"Sadly, the GSMA’s idea was visionary, but since then the standard has devolved into a complicated morass of spin-off-politicking and branding confusion. One "},{"url":"http://disruptivewireless.blogspot.co.za/2015/05/rcs-is-still-zombie-technology-28.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"industry analyst"}]},{"type":"span","value":" said this of the service: “It’s infected with bureaucracy, complexity, and irrelevance; a zombie: dead, but somehow still ambling around.” This is obviously in complete contrast with the sleek, streamlined service that was originally conceived. Until all parties involved can align on what the service should look like and how it should be leveraged, RCS may struggle to make a continued impact."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Service providers don’t seem to back the potential of RCS"}]},{"type":"paragraph","children":[{"type":"span","value":"Here’s the pitch: Once it's widely adopted, you’ll be able to enjoy all the features of platforms like WhatsApp, Snapchat, Facebook Messenger, iMessage and WeChat without creating an account, signing into a social network or worrying about whether someone has a phone capable of using the app. But, despite its apparent potential, service providers have been wary of supporting it."}]},{"type":"paragraph","children":[{"type":"span","value":"At the beginning of 2017, only 49 operators had launched RCS across their network. Despite Google’s purchasing of Jibe to streamline the service, incompatibility remains a challenge. AT & T in the US, for example, implemented an older standard that doesn’t work with T-Mobile or Verizon’s version. That’s opposed to SMS, which is completely ubiquitous. The adoption of the Universal Profile last year has gone a long way in negating this, but it remains a challenge."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"If they do, they’re likely to charge"}]},{"type":"paragraph","children":[{"type":"span","value":"It should come as no surprise that a service like this costs money. The likes of RCS chatbot research and implementing the infrastructure for the service doesn’t come cheap. And this is likely to be the case, even if it does take off and everyone has it. If you get the basic RCS messaging for AT&T, for example, they could still charge you if you wanted to have, say, Wi-Fi messaging, high-res photos or the like."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"And then there’s Apple"}]},{"type":"paragraph","children":[{"type":"span","value":"Perhaps the greatest barrier to the adoption of RCS is Apple. The battle between Google and Apple is as intense as ever. And as much as we’d love it for them to cooperate just this one time and launch RCS within their messages app, it’s highly unlikely. If RCS brings what it’s promising to bring to all phones, then by implementing it in their messaging, Apple is effectively handing sales to Android."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"While Google’s acquisition of Jibe in their pursuit of making RCS a thing is promising, it’s still going to take a while to convince more carriers to adopt it. In the meantime, we remain hopeful. If you’re interested in learning more about RCS, read our article outlining why it's is relevant, touching on new RCS chatbots and looks at "},{"url":"/articles/digital-marketing/signed-google-rcs-matters/","type":"link","children":[{"type":"span","value":"why the technology matters"}]},{"type":"span","value":". If you're interested adopting this technology, try out "},{"url":"/articles/customer-relationship-management/rcs-business-messaging-bulk-sms/","type":"link","children":[{"type":"span","value":"our RCS business messaging solution."}]}]}]}}}},{"seo":{"title":"Personalized marketing without getting too personal","description":"Clickatell explores some of the difficulties in personalized marketing and offers some tips on how marketers can send highly targeted messages to customers, without getting too personal!","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633265825-karri1440x5602-768x299.jpg?auto=format","id":"DatoCmsAsset-26032873"}},"internalName":"Personalized marketing without getting too personal","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633265825-karri1440x5602-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633265825-karri1440x5602-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633265825-karri1440x5602-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633265825-karri1440x5602-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoXDhgQFQ0VDh0VFhEYHRUZHRYVFhUaHysvGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDsoFig7LzsvLzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAGAQUHAP/EAB8QAAEDAwUAAAAAAAAAAAAAAAEAAgMEESEFBhIUMf/EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGREAAwADAAAAAAAAAAAAAAAAAAECAyEx/9oADAMBAAIRAxEAPwDT5tep2wF1xdGarXIXPJDgq2sJ65yUfkJzkqNcFY5Qyh3CxrbAqUPgJ4+rkOnsYoR//9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633265825-karri1440x5602-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoXDhgQFQ0VDh0VFhEYHRUZHRYVFhUaHysvGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDsoFig7LzsvLzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAGAQUHAP/EAB8QAAEDAwUAAAAAAAAAAAAAAAEAAgMEESEFBhIUMf/EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGREAAwADAAAAAAAAAAAAAAAAAAECAyEx/9oADAMBAAIRAxEAPwDT5tep2wF1xdGarXIXPJDgq2sJ65yUfkJzkqNcFY5Qyh3CxrbAqUPgJ4+rkOnsYoR//9k="}},"id":"DatoCmsTemplateArticle-61951186","title":"Personalized marketing without getting too personal","slug":"personalized-marketing","meta":{"updatedAt":"2023-06-05T10:17:44.438+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Do's and don'ts of Personalized marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the most important aspects of personalized marketing is the “personalized” bit. It’s not acceptable to blanket message all of your customers – that’s a pretty good way to frustrate them. While you may think that everyone is interested in your product or service, the reality is that they aren’t. Or at least they may not be ready for it right now."}]},{"type":"paragraph","children":[{"type":"span","value":"To get the best out of your marketing campaign, you’ll need correct and accurate information. Mine all the data you’ve collected about your customers thus far and separate them into lists. For example, if you run a butchery, look at which customers prefer beef, chicken, or pork products. Then tag these accordingly. Every time you send out a message about chicken products, your beef clients won’t receive a needless email from you."}]},{"type":"paragraph","children":[{"type":"span","value":"You’ll need to keep these lists up to date as customer preferences are always changing. What they want to buy today, could become what they can no longer stand tomorrow. There are a few more ways to further personalize your marketing. But, be aware, you should not stalk customers or overload them with advertising material."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Location tracking for personalized marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"This has existed for a few years, but it is still an interesting way of using personalized marketing data for your customers. If you have a location-based business – for example a grocery store with several locations, you can run regional sales. By understanding where a customer is based, or using the built-in GPS on their mobile device, you’re able to push adverts from their local store. This ensures that they receive accurate advertising wherever they are located."}]},{"type":"paragraph","children":[{"type":"span","value":"This can be taken a step further by implementing the feature into SMS messaging solutions. If a customer signs up at a store in location A, there is a chance they are nowhere near location B. You’ll be able to guess the frequency of how often they visit a store – thanks to analytics – and send them relevant information. Grocery store Spar implements this tactic in South Africa. It uses a customer profile and a unique Spar loyalty card to track purchases, frequency of visit, and the amount a consumer spends. They are then able to SMS weekly deals about the store closest to the customer and expand their marketing messages."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Confidential information"}]},{"type":"paragraph","children":[{"type":"span","value":"An excellent way to grab a customer’s attention with personalized marketing is to use their name. This shows that you’ve taken the time to make sure they are addressed and you’re not using a blanket email or SMS system. By adding tailored marketing to this, it’ll further increase brand awareness."}]},{"type":"paragraph","children":[{"type":"span","value":"But apart from the name, you shouldn’t use any other personal information. For example, stating a customer’s age, gender, race, or address in a marketing email or SMS will lead to a lot of problems. Not only is it unprofessional, but it will lead to the customer losing trust in your brand."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Don’t constantly remarket"}]},{"type":"paragraph","children":[{"type":"span","value":"The prospect of chasing down a potential customer and using remarketing to hound them into purchasing a product may be tempting. After all, Google AdWords makes this easy, but is it really the right move? If a customer looks at a product on your website, it’s okay to show it to them a few more times, but not on every single web page they visit. This move reeks of desperation and one that may lead to a customer distrusting your brand or installing an adblocker to block all marketing messages."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"When it comes to attracting customers, it’s not just about personalizing marketing towards them. In a recent article, we wrote about "},{"url":"https://www.clickatell.com/articles/digital-marketing/personalizing-in-store-shopping-experiences-with-mobile-marketing-mobile/","type":"link","children":[{"type":"span","value":"personalizing in-store shopping with mobile marketing"}]},{"type":"span","value":", which delves into experience and perspective."}]}]}}}},{"seo":{"title":"Personalized marketing without getting too personal","description":"Clickatell explores some of the difficulties in personalized marketing and offers some tips on how marketers can send highly targeted messages to customers, without getting too personal!","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633265783-karri1440x5602-768x299.jpg?auto=format","id":"DatoCmsAsset-26032872"}},"internalName":"Personalized marketing without getting too personal","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633265825-karri1440x5602-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633265825-karri1440x5602-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633265825-karri1440x5602-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633265825-karri1440x5602-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoXDhgQFQ0VDh0VFhEYHRUZHRYVFhUaHysvGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDsoFig7LzsvLzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAGAQUHAP/EAB8QAAEDAwUAAAAAAAAAAAAAAAEAAgMEESEFBhIUMf/EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGREAAwADAAAAAAAAAAAAAAAAAAECAyEx/9oADAMBAAIRAxEAPwDT5tep2wF1xdGarXIXPJDgq2sJ65yUfkJzkqNcFY5Qyh3CxrbAqUPgJ4+rkOnsYoR//9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633265825-karri1440x5602-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoXDhgQFQ0VDh0VFhEYHRUZHRYVFhUaHysvGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDsoFig7LzsvLzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAGAQUHAP/EAB8QAAEDAwUAAAAAAAAAAAAAAAEAAgMEESEFBhIUMf/EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGREAAwADAAAAAAAAAAAAAAAAAAECAyEx/9oADAMBAAIRAxEAPwDT5tep2wF1xdGarXIXPJDgq2sJ65yUfkJzkqNcFY5Qyh3CxrbAqUPgJ4+rkOnsYoR//9k="}},"id":"DatoCmsTemplateArticle-62329843","title":"Personalized marketing without getting too personal","slug":"personalized-marketing","meta":{"updatedAt":"2022-11-15T13:50:10.337+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Do's and don'ts of Personalized marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the most important aspects of personalized marketing is the “personalized” bit. It’s not acceptable to blanket message all of your customers – that’s a pretty good way to frustrate them. While you may think that everyone is interested in your product or service, the reality is that they aren’t. Or at least they may not be ready for it right now."}]},{"type":"paragraph","children":[{"type":"span","value":"To get the best out of your marketing campaign, you’ll need correct and accurate information. Mine all the data you’ve collected about your customers thus far and separate them into lists. For example, if you run a butchery, look at which customers prefer beef, chicken, or pork products. Then tag these accordingly. Every time you send out a message about chicken products, your beef clients won’t receive a needless email from you."}]},{"type":"paragraph","children":[{"type":"span","value":"You’ll need to keep these lists up to date as customer preferences are always changing. What they want to buy today, could become what they can no longer stand tomorrow. There are a few more ways to further personalize your marketing. But, be aware, you should not stalk customers or overload them with advertising material."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Location tracking for personalized marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"This has existed for a few years, but it is still an interesting way of using personalized marketing data for your customers. If you have a location-based business – for example a grocery store with several locations, you can run regional sales. By understanding where a customer is based, or using the built-in GPS on their mobile device, you’re able to push adverts from their local store. This ensures that they receive accurate advertising wherever they are located."}]},{"type":"paragraph","children":[{"type":"span","value":"This can be taken a step further by implementing the feature into SMS messaging solutions. If a customer signs up at a store in location A, there is a chance they are nowhere near location B. You’ll be able to guess the frequency of how often they visit a store – thanks to analytics – and send them relevant information. Grocery store Spar implements this tactic in South Africa. It uses a customer profile and a unique Spar loyalty card to track purchases, frequency of visit, and the amount a consumer spends. They are then able to SMS weekly deals about the store closest to the customer and expand their marketing messages."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Confidential information"}]},{"type":"paragraph","children":[{"type":"span","value":"An excellent way to grab a customer’s attention with personalized marketing is to use their name. This shows that you’ve taken the time to make sure they are addressed and you’re not using a blanket email or SMS system. By adding tailored marketing to this, it’ll further increase brand awareness."}]},{"type":"paragraph","children":[{"type":"span","value":"But apart from the name, you shouldn’t use any other personal information. For example, stating a customer’s age, gender, race, or address in a marketing email or SMS will lead to a lot of problems. Not only is it unprofessional, but it will lead to the customer losing trust in your brand."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Don’t constantly remarket"}]},{"type":"paragraph","children":[{"type":"span","value":"The prospect of chasing down a potential customer and using remarketing to hound them into purchasing a product may be tempting. After all, Google AdWords makes this easy, but is it really the right move? If a customer looks at a product on your website, it’s okay to show it to them a few more times, but not on every single web page they visit. This move reeks of desperation and one that may lead to a customer distrusting your brand or installing an adblocker to block all marketing messages."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"When it comes to attracting customers, it’s not just about personalizing marketing towards them. In a recent article, we wrote about "},{"url":"/articles/digital-marketing/personalizing-in-store-shopping-experiences-with-mobile-marketing-mobile/","type":"link","children":[{"type":"span","value":"personalizing in-store shopping with mobile marketing"}]},{"type":"span","value":", which delves into experience and perspective."}]}]}}}},{"seo":{"title":"News publications are using Google AI to moderate comments","description":"As part of a series of articles looking at how artificial intelligence will revolutionize our lives in the future, Clickatell looks at how news publications are using Google AI to moderate toxic comments.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633266403-istock-503925470-1440x560-1-300x117.jpg?auto=format","id":"DatoCmsAsset-26032881"}},"internalName":"News publications are using Google AI to moderate comments","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633266428-istock-503925470-1440x560-1-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633266428-istock-503925470-1440x560-1-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633266428-istock-503925470-1440x560-1-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633266428-istock-503925470-1440x560-1-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDhYODhQWDg0NDh0KCxEOFx8ZGCITFiEaKysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgsOHAoQHDscFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEEBgf/xAAhEAABAgUFAQAAAAAAAAAAAAACAAEDBAUykRETITNSEv/EABUBAQEAAAAAAAAAAAAAAAAAAAMA/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAIRAwH/2gAMAwEAAhEDEQA/AIkCYnmfgHRF5qoFB023RGXEfLYRaGI7drYTtmDTN6udQ063Tq31kB+bWwkriFT/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633266428-istock-503925470-1440x560-1-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDhYODhQWDg0NDh0KCxEOFx8ZGCITFiEaKysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgsOHAoQHDscFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEEBgf/xAAhEAABAgUFAQAAAAAAAAAAAAACAAEDBAUykRETITNSEv/EABUBAQEAAAAAAAAAAAAAAAAAAAMA/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAIRAwH/2gAMAwEAAhEDEQA/AIkCYnmfgHRF5qoFB023RGXEfLYRaGI7drYTtmDTN6udQ063Tq31kB+bWwkriFT/2Q=="}},"id":"DatoCmsTemplateArticle-61951193","title":"News publications are using Google AI to moderate comments","slug":"news-publications-google-ai-comments","meta":{"updatedAt":"2022-10-26T22:47:50.212+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI moderators"}]},{"type":"paragraph","children":[{"type":"span","value":"In recent years, there’s been a massive clampdown on comments on news publications. The spewing of hate speech and vitriol became too much for these sites. In an effort to stop the spread of hatred, news sites shut down comments sections. But many readers, those who were actually decent people, missed the opportunity to share their thoughts and become part of a community. And, so, these sites have sought better options. That’s where Google AI comes into the picture."}]},{"type":"paragraph","children":[{"type":"span","value":"The New York Times is the first to use an artificial intelligence tool, developed by Google AI and known as Moderator, to enable comments on more articles. The software is able to identify “toxic” language, allowing the publication’s human moderators to quickly move onto non-offensive posts. The intention is to have eight times as many articles with comments enabled by year-end. Currently, just 10% of articles allow comments."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Google AI beats the expense of moderators"}]},{"type":"paragraph","children":[{"type":"span","value":"Popular Science, Motherboard, Reuters, National Public Radio, Bloomberg, and The Daily Beast are just some of the sites which have shut down comments. This is partly due to the expense of keeping a full team of moderators on staff."}]},{"type":"paragraph","children":[{"type":"span","value":"The software’s algorithms have been trained by being fed 16 million posts that previously underwent comment moderation. This is an example of machine learning at its finest and shows just what this type of technology is capable of. In this way, Google AI is able to learn as it sees what human moderators are doing."}]},{"type":"paragraph","children":[{"type":"span","value":"“The best part about machine learning models is that they get better with time,” Jared Cohen, chief executive of Jigsaw, told The Times."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Labor intensive moderation process"}]},{"type":"paragraph","children":[{"type":"span","value":"Bassey Etim, the "},{"url":"https://www.nytimes.com/2017/06/13/insider/have-a-comment-leave-a-comment.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"community editor for nytimes.com"}]},{"type":"span","value":", said that the publication was forced to close its comments section far sooner than it would have liked due to the labor-intensive moderation process. With Google AI, that was about to change."}]},{"type":"paragraph","children":[{"type":"span","value":"\"As The Times gains more confidence in this summary score model, we are taking our approach a step further – automating the moderation of comments that are overwhelmingly likely to be approved."}]},{"type":"paragraph","children":[{"type":"span","value":"\"In the long run, we hope to reimagine what it means to 'comment' online. The Times is developing a community where readers can discuss the news pseudonymously in an environment safe from harassment, abuse, and even your crazy uncle. We hope you join us on the journey.\""}]},{"type":"paragraph","children":[{"type":"span","value":"Wikipedia has also been involved in testing Google’s AI. It was used in the development of the tool to look at millions of comments from Wikipedia's editorial discussions. Five other unnamed partners were also used in this testing phase."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Experimenting with the system"}]},{"type":"paragraph","children":[{"type":"span","value":"Both the UK’s Guardian and the Economist are experimenting with the system to see how it can be used to improve their comment sections."}]},{"type":"paragraph","children":[{"type":"span","value":"\"Ultimately, we want the AI to surface the toxic stuff to us faster,\" said "},{"url":"https://www.wired.com/2017/02/googles-troll-fighting-ai-now-belongs-world/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Denise Law"}]},{"type":"span","value":", the Economist's community editor. \"If we can remove that, what we’d have left is all the really nice comments. We’d create a safe space where everyone can have intelligent debates.\""}]},{"type":"paragraph","children":[{"type":"span","value":"According to "},{"url":"http://www.perspectiveapi.com/#/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Perspective"}]},{"type":"span","value":", it's an API that makes it easier to host conversations – and better ones at that."}]},{"type":"paragraph","children":[{"type":"span","value":"“The API uses machine learning models to score the perceived impact a comment might have on a conversation. Developers and publishers can use this score to give real-time feedback to commenters or help moderators do their job, or allow readers to more easily find relevant information... We’ll be releasing more machine learning models later in the year, but our first model identifies whether a comment could be perceived as ‘toxic’ to a discussion.”"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Follow the example"}]},{"type":"paragraph","children":[{"type":"span","value":"More news publications are expected to follow the New York Times’ example but it’s unclear for now which will be next. If technology like the usage of machine learning in comment moderation piques your interest, you might be curious about why"},{"url":"/articles/technology/students-artificial-intelligence/","type":"link","children":[{"type":"span","value":" more students should focus on artificial intelligence"}]},{"type":"span","value":". It highlights why young people should consider entering this field for a better chance of employment and career success."}]}]}}}},{"seo":{"title":"What is an SMS API and how does it work?","description":"Clickatell looks at the SMS API. What exactly is it and how does it work? 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There are several core components you will need to consider, but the most important aspect is the "},{"url":"/products/sms-api/","type":"link","children":[{"type":"span","value":"SMS API"}]},{"type":"span","value":". What exactly is it and how does it work?"}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell offers a robust Application Programming Interface (API) tool to all of its customers. It removes the hassle out of writing unique programs to send and utilize SMS messaging. Thanks to the "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":", using third-party SMS API integrations is now a breeze."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is an SMS API?"}]},{"type":"paragraph","children":[{"type":"span","value":"An SMS API is a code that allows one platform to talk to another. Think of it as a handshake between two people, a bond is created and information can then be shared. The code takes certain criteria from the system, along with authentication keys, and turns them into a ‘readable’ and usable format for your system and Clickatell."}]},{"type":"paragraph","children":[{"type":"span","value":"The SMS API is provided by Clickatell, which has a robust troubleshooting guide for developers. With it, your own Customer Relationship Manager (CRM) program and other systems can pull information from the platform and even send SMS messages."}]},{"type":"paragraph","children":[{"type":"span","value":"If you've ever linked your Facebook or Twitter profiles to a website, then you’ve used an API. They run in the background without you ever knowing what’s going on."}]},{"type":"paragraph","children":[{"type":"span","value":"By using an SMS API, you will be able to personalize your "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"bulk SMS"}]},{"type":"span","value":" messages by including a customer’s name, allow for two-way communication, and enable One-Time Pins (OTPs). These customizable options will make your company stand out from the rest of the competition."}]},{"type":"paragraph","children":[{"type":"span","value":"Once you are ready to use the SMS API, you’ll have to decide between using HTTP and REST."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is HTTP?"}]},{"type":"paragraph","children":[{"type":"span","value":"The Hypertext Transfer Protocol (HTTP) API is suitable for almost any kind of website and is a standard on most systems. If you have an out of the box ecommerce store, a Wordpress blog, or a pre-built CRM, the HTTP API will be right for you. It’s the easiest integration to use and can be utilized in no time."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is REST?"}]},{"type":"paragraph","children":[{"type":"span","value":"The "},{"url":"http://restcookbook.com/Miscellaneous/rest-and-http/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Representational State Transfer"}]},{"type":"span","value":" (REST) SMS API is a little more complex than HTTP but allows for greater flexibility and scalability for any specialized system. It makes use of a RESTful rule set which dictates how your HTTP API is written. If your company uses a boske system or one that caters to hundreds of thousands of customers, then the REST option will likely work best for you. Though this is a bit more complex than HTTP, it is a better option overall."}]},{"type":"paragraph","children":[{"type":"span","value":"Each and every mobile phone can send and receive SMS messages. It’s one of, if not "},{"type":"span","marks":["emphasis"],"value":"the"},{"type":"span","value":" most effective and powerful pieces of communication technology. Regardless of how your business operates, it should use SMS messaging as a marketing or notification tool."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Ready to get started?"}]},{"type":"paragraph","children":[{"type":"span","value":"If you're ready to start integrating SMS with your systems, have a look at "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":" – our fully scalable communication tool that enables you to reach your customers anywhere in the world across 1 000+ mobile networks in more than 220 territories. "},{"url":"/sign-up/","type":"link","children":[{"type":"span","value":"Sign up for a free account today"}]},{"type":"span","value":" and take advantage of free unlimited test messages in our sandbox environment."}]},{"type":"paragraph","children":[{"type":"span","value":"Our SMS Platform plays very well with other applications and we’ve put together a list of third-party software vendors that have already created existing integrations with the Clickatell SMS APIs, including relevant instructions, which you can instantly put to work for your business."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"The advancement of cryptocurrency and cash-free payments","description":"Clickatell looks at the advancement of cryptocurrencies and in particular Bitcoin and examines how Smartphones and apps will be a massive driving force away from physical currencies.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633268640-how-sms-authentication-makes-for-a-safer-online-banking-experience-768x312.jpg?auto=format","id":"DatoCmsAsset-26032960"}},"internalName":"The advancement of cryptocurrency and cash-free payments","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960533","name":"Mobile Payments","slug":"mobile-payments"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960539","name":"Insight Circle","slug":"insight-circle"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633268667-how-sms-authentication-makes-for-a-safer-online-banking-experience-768x312.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633268667-how-sms-authentication-makes-for-a-safer-online-banking-experience-768x312.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633268667-how-sms-authentication-makes-for-a-safer-online-banking-experience-768x312.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633268667-how-sms-authentication-makes-for-a-safer-online-banking-experience-768x312.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQCAgLChIODhgQGg0LDh0JFg0SGh8bGBYTFhUmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFiU7Oy8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAIEBgf/xAAiEAABAwIGAwAAAAAAAAAAAAACAAEEBTEDBhIUIZERIlH/xAAXAQADAQAAAAAAAAAAAAAAAAADBAUC/8QAGhEAAQUBAAAAAAAAAAAAAAAAAgABETEyEv/aAAwDAQACEQMRAD8AK5fnw8QODZS67IivELyTWWeZSItF37RmvE+zLl7LUvFoYELvlMpxU55BasRrpKkRjLcl7Pf6kkyIptVg4jK//9k="},"width":768,"height":312},"url":"https://www.datocms-assets.com/54467/1633268667-how-sms-authentication-makes-for-a-safer-online-banking-experience-768x312.jpg?auto=format","width":768,"title":null,"height":312,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQCAgLChIODhgQGg0LDh0JFg0SGh8bGBYTFhUmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFiU7Oy8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAIEBgf/xAAiEAABAwIGAwAAAAAAAAAAAAACAAEEBTEDBhIUIZERIlH/xAAXAQADAQAAAAAAAAAAAAAAAAADBAUC/8QAGhEAAQUBAAAAAAAAAAAAAAAAAgABETEyEv/aAAwDAQACEQMRAD8AK5fnw8QODZS67IivELyTWWeZSItF37RmvE+zLl7LUvFoYELvlMpxU55BasRrpKkRjLcl7Pf6kkyIptVg4jK//9k="}},"id":"DatoCmsTemplateArticle-61951923","title":"The advancement of cryptocurrency and cash-free payments","slug":"cryptocurrency-cash-free-payments","meta":{"updatedAt":"2022-11-11T10:19:08.214+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Cryptocurrency payments"}]},{"type":"paragraph","children":[{"type":"span","value":"The world is moving towards a cash-free financial model. Think about it, when was the last time you paid for something with cash? Monthly debits, shopping, and takeout are all primarily paid for with credit and check cards thanks to the convenience of plastic and digital accounts. And now cryptocurrency is gaining popularity."}]},{"type":"paragraph","children":[{"type":"span","value":"As the world moves forward, so does technology. Humans invent new things to make sure we travel faster, live longer, and generate convenience in all of its forms. One of these inventions – or progressions – is the abolishing of physical currency. Money in its physical form is difficult to transport, is susceptible to all manner of theft, and can be an inconvenience. And why it may never fully disappear, a cashless world will soon upheave a cash one as cryptocurrency gains momentum."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Cryptocurrency and blockchain are playing a role"}]},{"type":"paragraph","children":[{"type":"span","value":"You might have heard of Bitcoin by now. It’s a decentralized digital currency. Basically, you cannot touch or feel it and no country owns it. This makes the system extremely versatile as it’s not beholden to any country or political problem. Though it is currently highly volatile while it is not widely accepted or regulated. It can be thought of as a universal currency. While you may want to have an amount in your fiat currency, Bitcoin, along with others of its ilk, is without borders. Its numeracy is universal."}]},{"type":"paragraph","children":[{"type":"span","value":"Though, it is not without its faults. Many banking institutions are looking to regulate cryptocurrencies, while many financial pundits and investors have called it a bubble. China has recently banned the sale of Initial Coin Offerings (ICOs), which has forced several traders to shutter operations."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/information-security/blockchain-cybersecurity/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"What is Blockchain and what does it mean for cyber security?"}]}]},{"type":"paragraph","children":[{"type":"span","value":"Along with the blockchain – a decentralized ledger that is held by millions of computers – it is creating a financial technology boom that takes the form of cryptocurrency. Industries have sprouted around just the mining of Bitcoin, with some users having PCs in the colder regions to use natural cooling to reduce costs."}]},{"type":"paragraph","children":[{"type":"span","value":"One of the largest growths of the cryptocurrency revolution is remittance. Sending money to another country can be a costly and time-consuming process. Large portions of the amount being paid to various companies that handle the money, which can take a week to reach its destination. By using a cryptocurrency, the transfer happens in minutes and at a fraction of the price. It is helping those working abroad to send money back home to support their families."}]},{"type":"paragraph","children":[{"type":"span","value":"And while this money can then be cashed out, these remittance platforms are bringing stores that will use the remittance money without having to withdraw cash into the fold. It’s an almost self-contained system that doesn’t require the input of any banks."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/information-security/beginners-guide-investing-in-bitcoin/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"A beginner’s guide to investing in Bitcoin"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The apps are taking over"}]},{"type":"paragraph","children":[{"type":"span","value":"Smartphones have been a massive driving force away from physical currencies. Thanks to the ease of different app stores, the advancement of mobile technology, and mobile adoption, these devices are changing the financial world. Right now, you can download an app to consolidate all of your accounts, one to invest in cryptocurrency, and another to invest in various markets all with minimal effort. All of these options are created in order to streamline your finances."}]},{"type":"paragraph","children":[{"type":"span","value":"Another advancement is that of mobile payment systems. More merchants and restaurants are accepting QR-code- based platforms. These apps are connected to a customer’s banking account and act as a check card. The benefit here is the ease of use and the low fees the stores pay when accepting payments."}]},{"type":"paragraph","children":[{"type":"span","value":"Cryptocurrency isn’t just impacting physical cash, but money management as a whole. We have written an article on how "},{"url":"/articles/technology/technology-wealth-management/","type":"link","children":[{"type":"span","value":"technology impacts the wealth management industry"}]},{"type":"span","value":", which includes specialized solutions, market prediction, and ease of operation."}]}]}}}},{"seo":{"title":"SMS text messaging is 25 years old and as relevant today as Justin Bieber","description":"Clickatell celebrates 25th birhday of the SMS and looks at its growth into a global industry capable of reaching 85% of the world's population.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633268890-smsgateway-768x299.jpg?auto=format","id":"DatoCmsAsset-26032975"}},"internalName":"SMS text messaging is 25 years old and as relevant today as Justin Bieber","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960545","name":"WhatsApp","slug":"whatsapp"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633268920-smsgateway-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633268920-smsgateway-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633268920-smsgateway-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633268920-smsgateway-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoOCAgXDg0NGQ0NDg0NDBENFg0YFxYZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAwQHC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAADBAUA/8QAHRAAAQQCAwAAAAAAAAAAAAAAAAIDBDEBERIhMv/EABUBAQEAAAAAAAAAAAAAAAAAAAME/8QAGhEAAgIDAAAAAAAAAAAAAAAAAAEhMQMEEf/aAAwDAQACEQMRAD8ApRo+s9lHDKeAFuxhXgPIhNehCU2jVmBy6MT8Gak//9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633268920-smsgateway-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoOCAgXDg0NGQ0NDg0NDBENFg0YFxYZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAwQHC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAADBAUA/8QAHRAAAQQCAwAAAAAAAAAAAAAAAAIDBDEBERIhMv/EABUBAQEAAAAAAAAAAAAAAAAAAAME/8QAGhEAAgIDAAAAAAAAAAAAAAAAAAEhMQMEEf/aAAwDAQACEQMRAD8ApRo+s9lHDKeAFuxhXgPIhNehCU2jVmBy6MT8Gak//9k="}},"id":"DatoCmsTemplateArticle-61951978","title":"SMS text messaging is 25 years old and as relevant today as Justin Bieber","slug":"sms-text-messaging-25-years-old-justin-bieber","meta":{"updatedAt":"2022-11-09T10:22:28.261+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS texting turns 25"}]},{"type":"paragraph","children":[{"type":"span","value":"Prepare yourself to feel old … very old. The world’s first SMS was sent on December 3rd, 1992, by British engineer Neil Papworth when he wrote “Merry Christmas” and sent the message from a computer to the mobile phone of Vodafone director Richard Jarvis during their year-end function."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"SMS is just as relevant today as the Biebs"}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re not feeling too old yet, consider the fact that SMS is pretty much a millennial. The text message is the same age as Nick Jonas, Mylie Cyrus, Demi Levato, and Selena Gomes. It’s also older than Justin Bieber – but still just as relevant as the Biebs is today."}]},{"type":"paragraph","children":[{"type":"span","value":"Of course, SMS messages were far from being as ubiquitous back in 1992 as they are today. Cellular networks weren’t quite ready yet, and neither were mobile phones. Jarvis’ phone, the Orbitel 901, would probably fill up your laptop backpack. The phone didn’t even have a keypad so Jarvis wasn’t able to reply yet, but the basic principle was there and it hasn’t changed much since."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Nokia blazes the SMS trail"}]},{"type":"paragraph","children":[{"type":"span","value":"For some years, Nokia led the race to bring SMS text messaging to the masses. The Finnish cellphone giant released the first mobile phone capable of P2P (peer-to-peer) messaging in 1993 and released the full physical QWERTY keyboard on a mobile phone in 1997."}]},{"type":"paragraph","children":[{"type":"span","value":"It didn’t take mobile networks long to start cheering SMS along and hailing it as a faster (and cheaper) communication channel than voice calls. They started allowing users to send SMS text messages to people on different carrier networks and turned the humble SMS into a global billion-dollar industry."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"SMS text messaging volumes surpass voice calls"}]},{"type":"paragraph","children":[{"type":"span","value":"In 2007, Apple released the first iPhone and smartphones quickly started becoming mainstream. But it was also a milestone year for SMS. More text messages were sent in 2007 than calls made from mobile phones. Our humble SMS was properly in business. It remained the top mobile communication channel despite fighting new smartphone apps for real estate on users’ screens."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"There’s no turning back"}]},{"type":"paragraph","children":[{"type":"span","value":"There’s very little doubt that SMS has influenced communication over the years and, another decade later, SMS text messaging is still as relevant, and prominent, as ever. With its 98% open rate within 90 seconds of the near instant delivery, SMS is still viewed by companies globally as a top marketing and customer service channel."}]},{"type":"paragraph","children":[{"type":"span","value":"Even with the rise of instant messaging channels such as iMessage, WhatsApp, and Facebook Messenger, SMS is still used to reach over 6 billion mobile phone users around the world – that’s 85% of the global population. And, the fact that even the most basic feature phone can send and receive text messages, and the ongoing growth of A2P (application-to-peer) SMS in developing countries, certainly means that unlike sensations like the Biebs, it’s definitely not going away anytime soon."}]},{"type":"paragraph","children":[{"type":"span","value":"Read more about the "},{"url":"/articles/digital-marketing/benefits-sms-marketing-business/","type":"link","children":[{"type":"span","value":"benefits of SMS text messaging for businesses"}]},{"type":"span","value":", or, "},{"url":"/white-papers/digital-marketing/mobile-marketing-guide-3rd-edition/","type":"link","children":[{"type":"span","value":"download our mobile marketing guide"}]},{"type":"span","value":" to learn how you can use SMS to create an integrated, personalized customer experience."}]}]}}}},{"seo":{"title":"How smart technology trends are changing our lives","description":"Clickatell looks at how smart technology is changing our lives looking at smart cities and hospitals and how technology trends are changing the way we live.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633269077-istock94146327xlarge-768x299.jpg?auto=format","id":"DatoCmsAsset-26032994"}},"internalName":"How smart technology trends are changing our lives","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633269127-istock94146327xlarge-768x299-1.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633269127-istock94146327xlarge-768x299-1.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633269127-istock94146327xlarge-768x299-1.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633269127-istock94146327xlarge-768x299-1.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSCAgLEBQNDh0KDw0NDh0NDhEOFxUZGBYTFhUaKysjHR0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgwOFRANHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAFAAQD/8QAIBAAAQMDBQEAAAAAAAAAAAAAAQACBAUhMQMSIjKREf/EABYBAAMAAAAAAAAAAAAAAAAAAAACA//EABgRAAMBAQAAAAAAAAAAAAAAAAASUQEC/9oADAMBAAIRAxEAPwBGXUZ5bdhSdFnSS3k0rROa3Z1Hi60kD5gIbIP0IifrMbcKVrgbcKQ2Qkf/2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633269127-istock94146327xlarge-768x299-1.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSCAgLEBQNDh0KDw0NDh0NDhEOFxUZGBYTFhUaKysjHR0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgwOFRANHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAFAAQD/8QAIBAAAQMDBQEAAAAAAAAAAAAAAQACBAUhMQMSIjKREf/EABYBAAMAAAAAAAAAAAAAAAAAAAACA//EABgRAAMBAQAAAAAAAAAAAAAAAAASUQEC/9oADAMBAAIRAxEAPwBGXUZ5bdhSdFnSS3k0rROa3Z1Hi60kD5gIbIP0IifrMbcKVrgbcKQ2Qkf/2Q=="}},"id":"DatoCmsTemplateArticle-61952119","title":"How smart technology trends are changing our lives","slug":"smart-technology-trends-changing-lives","meta":{"updatedAt":"2022-10-26T22:46:57.875+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Smart technology"}]},{"type":"paragraph","children":[{"type":"span","value":"The turn of the century kickstarted a technology revolution that we’re still riding. The proliferation of the smartphone and the internet has galvanized this obsession with development and investment in technology trends. Such is the relentless pace of our pursuit of better and faster, that innovations become outdated in a matter of weeks. One innovation that is here for the long haul is AI and with it, smart technology. These technology trends are changing the way we live, work and interact with one another."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is smart technology?"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s that which makes use of AI to enable a level of cognitive awareness. And it’s able to make decisions without human intervention. The technology employs machine learning and big data analysis to perform functions that have traditionally been done by humans. In doing so, it rapidly boosts the efficiency, productivity and functionality of almost anything it’s applied to."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How does it play out in the world?"}]},{"type":"paragraph","children":[{"type":"span","value":"The primary way in which this technology trend is changing lives is its ability to adapt using data. Armed with information, smart technology is able to pick up patterns and alter responses accordingly. It’s also able to analyze the data to determine whether there’s a faster, more efficient way to achieve the same result. One "},{"url":"http://www.techrepublic.com/videos/iot-world-2017-sustainability-and-smart-transportation-with-zipcar/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"sustainable development company"}]},{"type":"span","value":", for example, used data to promote the benefits of car sharing and more affordable transportation methods. The result was the gradual removal of 415,000 vehicles from the roads of America and a decrease in CO2 emissions of 16 million pounds."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The smart city"}]},{"type":"paragraph","children":[{"type":"span","value":"City planners and political leaders are also seeing the benefits of smart technology as it pertains to city living. Smart cities are being built on digital technology and device connectivity that enhances quality of life for the population. From a parking meter to a bicycle helmet, to a trash can or smart vehicle, anything can be turned into a smart device. And the information that’s gathered can be used to streamline processes, build infrastructure or focus investment on problematic areas."}]},{"type":"paragraph","children":[{"type":"span","value":"Amsterdam is one such smart city. The Amsterdam Smart City initiative currently includes 79 projects across the city collaboratively developed by local residents, government and businesses. These projects are all connected through wireless devices and rely on the Internet of Things to communicate with one another. This interconnectivity works to reduce traffic, save energy and improve public safety. It’s also equipped a number of homes with smart energy meters, with incentives for those who actively reduce energy consumption."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Smart hospitals"}]},{"type":"paragraph","children":[{"type":"span","value":"Smart technology trends are also impacting healthcare. Think about the amount of data that this industry accumulates on a day-to-day basis: patient records, medical histories, images of ultrasounds, x-rays, pharmaceutical and therapy research data to name a few sources. In 2016, there were 213 million gigabytes of health-related data worldwide. That number is set to double every three months by 2020. It’s an exorbitant amount of data. And impossible for any human practitioner to get through in a lifetime. "},{"url":"https://www.ibm.com/watson/health/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"IBM’s Watson"}]},{"type":"span","value":" can sift through that data, connect the dots between relatable data and give practitioners a greatly reduced summary of relevant case information in as little as 30 seconds."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Smart technology for the home"}]},{"type":"paragraph","children":[{"type":"span","value":"Amsterdam homes aren’t the first homes to employ smart technology. Smart home systems put the control of basic home systems and appliances into the hands of the homeowner and provide remote access – like a smartphone app or a centralized unit within the house. It’s now possible to control things like room temperature, lighting and even security systems with the touch of a screen, the swipe of a finger or even the sound of your voice. This has obvious implications for energy saving and general efficiency. Forget whether you left the oven on? Simply check your phone and switch it off with a voice command."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re interested in reading more about how smart technology trends are revolutionizing home living, our latest article is a great place to start. It outlines how "},{"url":"/articles/technology/renters-can-enjoy-smart-home-tech/","type":"link","children":[{"type":"span","value":"renters can enjoy the benefits of smart technology integration"}]},{"type":"span","value":" too."}]}]}}}},{"seo":{"title":"Omnichannel vs multi-channel marketing: Why it matters to your business","description":"Clickatell looks at some the differences between Omnichannel and multi-channel marketing and explains why it matters to your business.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633269233-fortis-microfinance-bank-alerts-customers-using-clickatell-sms-receipts-768x299.jpg?auto=format","id":"DatoCmsAsset-26032996"}},"internalName":"Omnichannel vs multi-channel marketing: Why it matters to your business","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633269278-fortis-microfinance-bank-alerts-customers-using-clickatell-sms-receipts-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633269278-fortis-microfinance-bank-alerts-customers-using-clickatell-sms-receipts-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633269278-fortis-microfinance-bank-alerts-customers-using-clickatell-sms-receipts-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633269278-fortis-microfinance-bank-alerts-customers-using-clickatell-sms-receipts-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgLCgoNDg4NDQ0LDh0NDg4YFx8ZGBYVFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7OzU7OzU7NS81Ly8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwAEBf/EAB4QAAEFAAIDAAAAAAAAAAAAAAEAAgMFMQQhERIT/8QAFQEBAQAAAAAAAAAAAAAAAAAABQT/xAAZEQADAQEBAAAAAAAAAAAAAAAAAQIREgP/2gAMAwEAAhEDEQA/ACrkXcLY+nBXqq+YI9S9nJ9dK1Ksn46iF7V0XOVgxmXUUjdCiFOKT41RLRWySVK0/9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633269278-fortis-microfinance-bank-alerts-customers-using-clickatell-sms-receipts-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgLCgoNDg4NDQ0LDh0NDg4YFx8ZGBYVFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7OzU7OzU7NS81Ly8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwAEBf/EAB4QAAEFAAIDAAAAAAAAAAAAAAEAAgMFMQQhERIT/8QAFQEBAQAAAAAAAAAAAAAAAAAABQT/xAAZEQADAQEBAAAAAAAAAAAAAAAAAQIREgP/2gAMAwEAAhEDEQA/ACrkXcLY+nBXqq+YI9S9nJ9dK1Ksn46iF7V0XOVgxmXUUjdCiFOKT41RLRWySVK0/9k="}},"id":"DatoCmsTemplateArticle-61952133","title":"Omnichannel vs multi-channel marketing: Why it matters to your businessOmnichannel vs multi-channel marketing: Why it matters to your business","slug":"omnichannel-vs-multi-channel","meta":{"updatedAt":"2022-11-15T08:18:57.248+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Omnichannel vs multichannel"}]},{"type":"paragraph","children":[{"type":"span","value":"New technology is constantly pushing marketers to form new marketing strategies. These strategies give birth to fresh terminology that marketers need to become familiar with. And two terms are currently battling it out for supremacy. It’s omnichannel vs multi-channel marketing and the debate is as hot as ever. Let’s take a look at how these terms differ and what you as a business owner can learn from them."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Omnichannel vs multi-channel: How the war began"}]},{"type":"paragraph","children":[{"type":"span","value":"In the good old days, if a consumer wanted to buy a television, they’d go to a local department store, view the options, choose which model they liked best, and buy it. As the world got faster and tech evolved, their decision became informed by other factors: word-of-mouth or through reading a consumer report (a print publication that offers reviews on different products). Then came the internet and suddenly consumers are being exposed to a bunch more factors. They were no longer reliant on local businesses to meet their needs. The internet allowed them to browse, research, and purchase online."}]},{"type":"paragraph","children":[{"type":"span","value":"But things didn’t stop there. Marketing trends have changed; tech developed further. We developed laptops, tablets, and smartphones. Now the consumer has even more options to satisfy their shopping needs. They might choose to shop in-store, or they might shop from their desktop or from an online catalog. They might learn about a new product in an email or through a social media post, then visit the website to learn more, and talk to their friends about whether the product was worthwhile before purchasing it on their smartphone. The options are endless."}]},{"type":"paragraph","children":[{"type":"span","value":"More options have given marketers more opportunities to connect and engage with their markets. But with has brought greater complexity and marketers are struggling to keep the interactions consistent across all the channels. It’s the challenge of multi-channel marketing: It looks more like a spider web than a racetrack."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s easy to see why this battle of omnichannel vs multi-channel started. Marketers needed to respond to the spider web because consumers were getting tangled up. Enter omnichannel marketing. This refers to a multi-channel approach that provides a sleek, unified, and consistent experience. The customer can be shopping online from a desktop or mobile device, or in a brick-and-mortar store, and the experience will be the same. In fact, in an omnichannel environment, the consumer would be able to interact with the brand online and pick up where they left off in the brick-and-mortar store."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The channel or the customer?"}]},{"type":"paragraph","children":[{"type":"span","value":"The multi-channel approach looks to blast messages out via as many channels as possible. It focuses on quantity rather than the quality of the message. Omnichannel marketing also has messages cast out of many different channels, but doesn’t compromise on quality for the sake of quantity – the experience across every channel must be the same, and the customer must be able to pick up where they left off – no matter which channel they’re using to interact with the brand. This is a lot more focused on the customer. If the experience is the same, the customer is more likely to enjoy the process."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Engagement or consistency?"}]},{"type":"paragraph","children":[{"type":"span","value":"While engagement is important, business owners can’t build loyalty from it. In fact, if the experience is designed solely for the purpose of engagement, the customer is likely to see through it and it may result in a negative brand association. Consistency, on the other hand, creates security and trust and is more likely to result in a positive brand association."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Effort or ease?"}]},{"type":"paragraph","children":[{"type":"span","value":"The omnichannel vs multi-channel war takes another turn when it comes to how difficult the customer finds engaging with the brand. Multi-channel marketing tends to make life a little more complicated for customers looking to make a purchase. This channel says one thing, that channel says another: which is true? The result is confusion and probably an abandoned shopping cart. Omnichannel takes the stress out of this and puts the customer at ease."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"Even though both strategies focus on the use of multiple channels to reach customers and make sales, one is more effective. Omnichannel seems to be an evolution of the multi-channel strategy and, until a new strategy is developed, it is perhaps a more effective way of reaching consumers. If you’d like to learn more about "},{"url":"/articles/digital-marketing/retail-omnichannel-marketing/","type":"link","children":[{"type":"span","value":"omnichannel marketing"}]},{"type":"span","value":", read our article that outlines the strategy’s effectiveness in retail."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"How to use video marketing in social media","description":"Ciickatell looks at video marketing and offers some suggestions on how businesses can use it to reach out to their audiences.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633269480-istock27617975xxlarge-e1479033305227-768x299.jpg?auto=format","id":"DatoCmsAsset-26033003"}},"internalName":"How to use video marketing in social media","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633269509-istock27617975xxlarge-e1479033305227-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633269509-istock27617975xxlarge-e1479033305227-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633269509-istock27617975xxlarge-e1479033305227-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633269509-istock27617975xxlarge-e1479033305227-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoPCAgLChYFDQwNDA0NDhcNFgUNFxMqGBYfIhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscIh07NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBQAEBv/EABsQAAICAwEAAAAAAAAAAAAAAAABAzECBBES/8QAFgEBAQEAAAAAAAAAAAAAAAAABAMC/8QAGhEAAgMBAQAAAAAAAAAAAAAAAQIAETESA//aAAwDAQACEQMRAD8A0eam5TA5uTlDqVLzRQnS4WQHnZlVBORPsS54qiBNyiA3u9j181rJ/9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633269509-istock27617975xxlarge-e1479033305227-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoPCAgLChYFDQwNDA0NDhcNFgUNFxMqGBYfIhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscIh07NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBQAEBv/EABsQAAICAwEAAAAAAAAAAAAAAAABAzECBBES/8QAFgEBAQEAAAAAAAAAAAAAAAAABAMC/8QAGhEAAgMBAQAAAAAAAAAAAAAAAQIAETESA//aAAwDAQACEQMRAD8A0eam5TA5uTlDqVLzRQnS4WQHnZlVBORPsS54qiBNyiA3u9j181rJ/9k="}},"id":"DatoCmsTemplateArticle-61952149","title":"How to use video marketing in social media","slug":"use-video-marketing-social-media","meta":{"updatedAt":"2022-11-15T08:22:47.899+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Video is becoming one of the go-to marketing techniques for businesses around the globe. Every day, consumers watch over "},{"url":"http://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"500 million hours of video on YouTube"}]},{"type":"span","value":", while 82% of Twitter users watch video on the platform. Simply put, that is a lot of users watching videos with marketing opportunities. Can you afford not to integrate video marketing into your social media plan?"}]},{"type":"paragraph","children":[{"type":"span","value":"Putting out a video about your business or product isn’t just about making it eye-catching, robust, or the greatest piece of content ever produced. There are a lot of nuances when it comes to social media and video marketing. Sure, you can hire a professional production company and license out a song, but does that really fit with your brand? And where is your audience?"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Know your audience"}]},{"type":"paragraph","children":[{"type":"span","value":"Just like any form of marketing, your business needs to understand its audience and who watches videos. Blanket targeting a range of demographics for every single advert will not only frustrate consumers but cost you with every unnecessary view or click. You’re going to need to isolate who you are targeting and what you want your video marketing to say about your product or brand."}]},{"type":"paragraph","children":[{"type":"span","value":"This can be done in one of two ways. Firstly, you can hire a professional marketing company or digital agency to help you create the perfect plan and isolation list. Another option is to create easy videos and put them out into the world while keeping a close eye on the analytics data. You may find that while men are interacting with your video marketing on YouTube, women are watching it on Twitter. All of this information is valuable research data and needs to be constantly fine-tuned to get the best results."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Ideal length for video marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"There is a finite amount of content that a consumer will watch during the day. According to "},{"url":"https://www.minimatters.com/youtube-best-video-length/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"recent stats"}]},{"type":"span","value":", the average video length on YouTube is just over four minutes. The longest, however, was 15 minutes. This doesn’t mean you need to create a long video, on the contrary, you should create shorter ones. In fact, unless you’re "},{"url":"https://www.youtube.com/user/sxephil","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Philip DeFranco"}]},{"type":"span","value":" or you’ve created a "},{"url":"https://www.youtube.com/watch?v=gLeuCj0ZFo4","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"documentary on artificial intelligence"}]},{"type":"span","value":", your videos should be bite-sized."}]},{"type":"paragraph","children":[{"type":"span","value":"When creating a video for your business, be aware of how much time potential clients have before they can click away from it. Think of these videos as elevator pitches, but you have around 10 seconds instead of 30 to pitch. You need to entice the potential customer and not frustrate them during the process."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Know your platform"}]},{"type":"paragraph","children":[{"type":"span","value":"While this article has primarily used YouTube as a video platform example, you can use the medium on most social platforms. However, each of them does come with a different audience range and restrictions. According to "},{"url":"https://blog.hubspot.com/marketing/how-long-should-a-video-be-on-native-video-platforms","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"this infographic"}]},{"type":"span","value":", videos on Instagram should be 30 seconds, 45 seconds on Twitter, one minute on Facebook, and, finally, two minutes on YouTube. An option here is to either create a video marketing campaign with an enticing intro, or one that is workable in variable lengths."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Broadcast live"}]},{"type":"paragraph","children":[{"type":"span","value":"Brands don’t just need to post pre-made and rehearsed videos. If there is a massive product unveiling, it would be beneficial to have a live broadcast of the event. This places your client in the middle of the news in real-time without them having to see the video at a later date. This can be performed on most social media platforms."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"The amount of video being consumed daily is massive and brands shouldn’t missing out on it. There is a range of ways to make sure your "},{"url":"/articles/digital-marketing/video-marketing-social-media/","type":"link","children":[{"type":"span","value":"video marketing on social media platforms"}]},{"type":"span","value":" is optimal. Our recent article discusses when and how to grab a customer’s attention, which platforms to use, and video marketing strategy."}]}]}}}},{"seo":{"title":"Why the gambling industry needs SMS marketing","description":"Clickatell looks at the possible applications of SMS messaging in the gambling industry.for its reach and speed of placement.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633269632-group-of-friends-gather-round-smartphone-768x299-1.jpg?auto=format","id":"DatoCmsAsset-26033006"}},"internalName":"Why the gambling industry needs SMS marketing","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960559","name":"Retail","slug":"retail"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633269662-group-of-friends-gather-round-smartphone-768x299-1.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633269662-group-of-friends-gather-round-smartphone-768x299-1.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633269662-group-of-friends-gather-round-smartphone-768x299-1.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633269662-group-of-friends-gather-round-smartphone-768x299-1.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgVCgoLDhgaDhYNGBUSGhEVFx8ZGBYWHiEdHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIhwvLy8vLzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEDBgf/xAAiEAABAwEJAQAAAAAAAAAAAAABAAIFcQMEERITIjQ1UQb/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABoRAAICAwAAAAAAAAAAAAAAAAABAlEDEhP/2gAMAwEAAhEDEQA/ADFrOCzBIQA/VuMiGj1R3o7Squ3thVG5jssEblCT2pdm5hiMEyAQfFZRJVUXYbVH/9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633269662-group-of-friends-gather-round-smartphone-768x299-1.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgVCgoLDhgaDhYNGBUSGhEVFx8ZGBYWHiEdHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIhwvLy8vLzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEDBgf/xAAiEAABAwEJAQAAAAAAAAAAAAABAAIFcQMEERITIjQ1UQb/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABoRAAICAwAAAAAAAAAAAAAAAAABAlEDEhP/2gAMAwEAAhEDEQA/ADFrOCzBIQA/VuMiGj1R3o7Squ3thVG5jssEblCT2pdm5hiMEyAQfFZRJVUXYbVH/9k="}},"id":"DatoCmsTemplateArticle-61952166","title":"Why the gambling industry needs SMS marketing","slug":"gambling-industry-needs-sms-marketing","meta":{"updatedAt":"2022-11-15T08:48:23.379+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS Messages for gambling"}]},{"type":"paragraph","children":[{"type":"span","value":"The world is going mobile. The average person touches their mobile phone more than "},{"url":"https://www.networkworld.com/article/3092446/smartphones/we-touch-our-phones-2617-times-a-day-says-study.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"2,600 times a day"}]},{"type":"span","value":". We do everything from socialize to shop on our phones. And more and more people are using mobile devices to gamble. This mobile revolution makes SMS marketing the perfect tool for the gambling industry – it’s marketing with an "},{"url":"https://blogs.adobe.com/digitalmarketing/campaign-management/marketing-with-98-percent-read-rate-and-10-more-compelling-stats/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"open rate of 98 percent"}]},{"type":"span","value":" within three minutes of sending the communication. Here are a few reasons why SMS marketing makes sense to the gambling community."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"It’s cheaper than traditional channels"}]},{"type":"paragraph","children":[{"type":"span","value":"TV or radio channels can end up costing millions of dollars to produce and air. And even then, marketers risk having their markets not even see or hear the spot. Traditional channels are extremely expensive options given the returns that marketers get. The advent of streaming, smart TVs, and music apps also means that less and fewer people are engaged with the traditional streams, in favor of far more personalized channels. Simply put, these channels are no longer effective means of communication for marketers."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"SMS is personalized"}]},{"type":"paragraph","children":[{"type":"span","value":"Databases of contact numbers can be paired with other things that your market is interested in. For example, it’s no good sending a message to Joe Black about the next major soccer derby when all he ever bets on is horses. In fact, this kind of communication is likely to annoy him and affect the customer-brand relationship."}]},{"type":"paragraph","children":[{"type":"span","value":"Instead, once details have been matched, bookies can tailor their SMS marketing message to their market’s betting history. Then, whenever a big race, game or tournament looms, only those who have an interest in the sport at hand, will be targeted. Sure, the number of messages sent out will be fewer. But it’s a matter of quality over quantity in this regard, and campaigns are far more likely to succeed."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"SMS is immediate"}]},{"type":"paragraph","children":[{"type":"span","value":"We’ve mentioned the cost of traditional channels, but time is an issue too. Radio and TV advertising takes a long time to produce and reactive or responsive marketing is extremely difficult to do well. An SMS campaign, however, can be conceptualized and executed within a morning, which offers a lot more freedom and flexibility. Not only can smaller betting firms match their bigger competition punch-for-punch, but they can also react to new developments in the world of sport faster than traditional channels allow. And let’s face it, the professional sporting world is a roller-coaster with players moving teams, coaches getting axed and new ‘off-field’ dramas unfolding every day. So, for example, if a soccer manager gets axed in England’s Premier League, bookies can react quickly, prompting regular betting on who will be the replacement."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"SMS can be used to encourage bets while playing"}]},{"type":"paragraph","children":[{"type":"span","value":"People pretty much have their phones on them wherever they go, making SMS the perfect platform for in-play betting services. “Will the QB make the pass?”, “Who will score first?”, “How many yards will player X gain?” These are the sort of mini bets that can encourage betters to interact more with betting sites and can be relayed through SMS."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Punters in the gambling industry also benefit"}]},{"type":"paragraph","children":[{"type":"span","value":"The benefits of SMS to the gambling industry don’t end with the bookie. Punters can also win. A successful campaign doesn’t have to be all about promotions or special offers. Marketers can use a far more content-led approach and still build allegiance. This would involve consistent SMS messages to interested fans about real-time developments or breaking news: a new signing, pitch conditions or the draw of a tournament. This might not have people rushing to the betting tables, but provides quality information that regular punters will come back for and endears businesses to consumers perhaps more than hard-hitting marketing ever could."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"SMS marketing is a smart way for betting and gambling businesses to enhance their customer base and increase brand awareness. And it’s not only the gambling industry. Have a look at "},{"url":"/articles/digital-marketing/6-industries-using-sms-messaging/","type":"link","children":[{"type":"span","value":"six other industries that SMS is disrupting"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Chatbots and the legal industry","description":"Clickatell looks at some of the applications of chatbots for law firms such as cutting down on the time spent on basic questions with legal technology.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633269804-p1-768x299.jpg?auto=format","id":"DatoCmsAsset-26033009"}},"internalName":"Chatbots and the legal industry","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960551","name":"Product Insights","slug":"product-insights"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633269844-p1-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633269844-p1-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633269844-p1-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633269844-p1-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEUCAgLCgoLDQ4NDhIPDicNDQ0NFxYZGBYTFhUaHyslGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAaAAABBQEAAAAAAAAAAAAAAAAEAQIDBQYA/8QAHxAAAgEDBQEAAAAAAAAAAAAAAAEDAgQxBREiMlEh/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwT/xAAXEQADAQAAAAAAAAAAAAAAAAAAAQIR/9oADAMBAAIRAxEAPwDJ2mmwQr4w1WlFayAwN7ZLGHqPUonlk8Om27XKoQZu/TgcHSP/2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633269844-p1-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEUCAgLCgoLDQ4NDhIPDicNDQ0NFxYZGBYTFhUaHyslGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAaAAABBQEAAAAAAAAAAAAAAAAEAQIDBQYA/8QAHxAAAgEDBQEAAAAAAAAAAAAAAAEDAgQxBREiMlEh/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwT/xAAXEQADAQAAAAAAAAAAAAAAAAAAAQIR/9oADAMBAAIRAxEAPwDJ2mmwQr4w1WlFayAwN7ZLGHqPUonlk8Om27XKoQZu/TgcHSP/2Q=="}},"id":"DatoCmsTemplateArticle-61952367","title":"Chatbots and the legal industry","slug":"chatbots-legal-industry","meta":{"updatedAt":"2022-11-15T09:57:24.949+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Chatbots for law firms"}]},{"type":"paragraph","children":[{"type":"span","value":"The law is a difficult subject to understand in every part of the world. Those wanting to understand it, study law for years in order to become lawyers, attorneys, judges, and other cogs in the respective legal systems. For the average person, it’s not something that is always easily understood, especially when it comes to nuances in subjects such as copyright agreements. As technology trends evolve and improve different industries, is legal the next one to receive an upgrade?"}]},{"type":"paragraph","children":[{"type":"span","value":"A tech topic on everyone’s lips is artificial intelligence chatbots. These are programs that simulate interaction with humans and perform simple functions. At the most basic level, a chatbot will be able to tell you what time a store closes or give details on the warranty on a product. But when it comes to the subject of law, they can provide a robust set of tools."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Assessing people with a basic law"}]},{"type":"paragraph","children":[{"type":"span","value":"The law can easily be misconstrued. If you are having a problem that requires legal intervention, you’ll often find conflicting information from someone who knows someone, who had something similar happen to them. And speaking to a lawyer can be a costly and timely process."}]},{"type":"paragraph","children":[{"type":"span","value":"By implementing chatbots, law firms will be able to cut down on the needless time spent on basic questions with legal technology. For example, a client asking about a parking ticket will be able to ask a chatbot about the issue and have it assess the situation. It can then connect the client with a lawyer or state that they should rather pay the fine instead of fighting it further. Of course, all of the responses will require an enormous amount of data and learning algorithms in order to function correctly. If the chatbot gives out incorrect legal advice, their law firm could be in trouble."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Collecting data"}]},{"type":"paragraph","children":[{"type":"span","value":"As with any industry, analytics is an important aspect and can play a vital role in the legal industry. When clients are engaging with the chatbots about a case or issue, the system will be able to ask targeted and specific questions in order to collect a range of data. From this information, and feeding into the correct system, the law firm is able to see which are the most common legal queries they receive and where the business can be targeted. It may be in their best interest to switch from solely copyright cases to criminal or hire more lawyers."}]},{"type":"paragraph","children":[{"type":"span","value":"Similarly, with a robust repository of information, chatbots can anticipate the kinds of questions that will be asked of them. When speaking to a client, it may start enquiring where they are based, for example. This feeds into recent technology trends where these programs collect valuable client information."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Chatbots helping lawyers"}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots aren’t just used for speaking to clients but can help lawyers, legal aids, and others in the legal industry. Some cases require an intense amount of research in order to gather all of the facts. This can consist of sifting through hundreds of documents and testimonies to finding relevant information from other cases. Overall, it’s a time-consuming process that can be streamlined with chatbots."}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots are able to tap into digitized information and search for anything that a lawyer may need. If they need to find a reference to the person in another case or look up specific laws, it’s as easy as asking the system a question and having it fetch that information."}]},{"type":"paragraph","children":[{"type":"span","value":"The technology around chatbots is expanding at a phenomenal rate. Recently, these systems have been able to "},{"url":"/articles/technology/chatbots-machine-learning-language/","type":"link","children":[{"type":"span","value":"develop their own language and talk to each other"}]},{"type":"span","value":". Have a look at our article on the subject, which delves into Facebook’s use of chatbots and its technology trends."}]}]}}}},{"seo":{"title":"The current state of the Internet of Things","description":"Clickatell looks at the current state of the Internet of Things and argues that most households and businesses in the US aren't ready for the IoT.\n","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633270139-iotconnected-768x299.jpg?auto=format","id":"DatoCmsAsset-26033024"}},"internalName":"The current state of the Internet of Things","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633270236-iotconnected-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633270236-iotconnected-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633270236-iotconnected-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633270236-iotconnected-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoSDhgcGBUVGhUVFREkHRUZHRYfIhUaKy0vGh0oHSEiMDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7NTs7OzsvOzs7Ozs7OzsvLzsvOy8vLzsvLy8vOzsvLy87Ly8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABwQFBv/EACIQAAECBAcBAAAAAAAAAAAAAAEAEQIGEyEEBRIUMTJBA//EABYBAQEBAAAAAAAAAAAAAAAAAAMCAP/EABsRAAICAwEAAAAAAAAAAAAAAAECABIEETED/9oADAMBAAIRAxEAPwCZJsx1CHTHGc/GhrJDskhJfZMSMnbc+JssEN2HgKCpBltiZjghiN0LGYslzdCybrK9EW0//9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633270236-iotconnected-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoSDhgcGBUVGhUVFREkHRUZHRYfIhUaKy0vGh0oHSEiMDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7NTs7OzsvOzs7Ozs7OzsvLzsvOy8vLzsvLy8vOzsvLy87Ly8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABwQFBv/EACIQAAECBAcBAAAAAAAAAAAAAAEAEQIGEyEEBRIUMTJBA//EABYBAQEBAAAAAAAAAAAAAAAAAAMCAP/EABsRAAICAwEAAAAAAAAAAAAAAAECABIEETED/9oADAMBAAIRAxEAPwCZJsx1CHTHGc/GhrJDskhJfZMSMnbc+JssEN2HgKCpBltiZjghiN0LGYslzdCybrK9EW0//9k="}},"id":"DatoCmsTemplateArticle-62330039","title":"The current state of the Internet of Things","slug":"state-internet-of-things","meta":{"updatedAt":"2022-10-26T22:45:40.736+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Current status of IoT"}]},{"type":"paragraph","children":[{"type":"span","value":"The Internet of Things (IoT) has been dubbed “the next Industrial Revolution” because of how it’s changing the way people live, work, interact, entertain, and travel. And the revolution is well underway. That brand new car that comes preloaded with a bunch of apps? Internet of Things. Those smart home devices that let you control the thermostat or play music at your command? Internet of Things. That fitness tracker on your wrist that tells your friends and family just how far you ran today? You get the point."}]},{"type":"paragraph","children":[{"type":"span","value":"And things might be getting just a little faster. An IoT startup in Atlanta has been accepted into the Advanced Technology Development Center’s (ATDC) Accelerate program. The program is a startup incubator and aims to help startups learn, launch, scale, and succeed in the creation of viable, disruptive tech companies. This small victory for technology compels us to give an overview of where the IoT is at and where it’s heading."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"We might not be ready"}]},{"type":"paragraph","children":[{"type":"span","value":"The unfortunate reality is that most of the households and many businesses in the US are not ready for the proliferation of the IoT. A recent study had "},{"url":"https://www.teksystems.com/en/insights/press/2016/state-of-the-internet-of-things","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"less than 4 in 10 business owners"}]},{"type":"span","value":" confident that their organizations were ready to adopt a wholly connected infrastructure. The same study suggests that an even smaller percentage of organizations have reached a point where IoT initiatives are actively transforming business processes, services, and products. The vast majority of them are in preparatory or pilot stages where consideration and planning are prioritized as opposed to implementation."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Security is a challenge"}]},{"type":"paragraph","children":[{"type":"span","value":"At least half of the organizations surveyed cited the increased exposure of data and information as a major concern. It’s an obvious concern. The interconnectedness of everything means that a weak link in one asset becomes a weak link in the entire infrastructure. It’s likely that with the release of every new vulnerable device, hackers will continue to exploit IoT systems. Expect increased denial-of-service and ransomware attacks as cyber criminals step up their game. While large steps are being made in the security sector, the proliferation of the IoT may hinge on the development of sound security and encryption software."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Despite the challenges, the Internet of Things is gaining momentum"}]},{"type":"paragraph","children":[{"type":"span","value":"In October 2016, the research firm Venture Scanner, was tracking 1,428 IoT startup companies across 46 countries at the combined value of $25 billion. Just three months later, those numbers had swelled significantly accounting for another $3 billion in value. Marketers and businesses alike are beginning to see the benefits of IoT, generate new IoT solutions, and create completely new channels. One "},{"url":"http://www.businessinsider.com/iot-ecosystem-internet-of-things-forecasts-and-business-opportunities-2016-2?IR=T","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"study"}]},{"type":"span","value":" had the number of connected devices at 24 billion by 2020 with a combined value of $6 trillion that same year. Those are mind-boggling numbers and show the strong rise of the Internet of Things despite the challenges."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Lagging implementation doesn’t mean the tech isn’t being adopted"}]},{"type":"paragraph","children":[{"type":"span","value":"The "},{"url":"https://www.teksystems.com/en/services/internet-of-things","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"majority of organizations"}]},{"type":"span","value":" expect IoT initiatives to have a major impact on their business in the next five years. These impacts include the driving of digital transformation with the business, such as creating a more streamlined customer experience or sparking innovation through better data management and analysis."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Interoperability is becoming a reality"}]},{"type":"paragraph","children":[{"type":"span","value":"Analyst firm, "},{"url":"https://www.forrester.com/report/The+Forrester+Wave+IoT+Software+Platforms+Q4+2016/-/E-RES136087","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Forrester"}]},{"type":"span","value":", recently identified 11 leading vendors in IoT platforms and singled out four main leaders in the category based on current offerings and roll-out strategies. That is to say that IoT platforms are getting better as they are prioritized. IBM's Watson, Thingworx, GE’s Predix, and Microsoft’s Azure IoT Suite were all praised for their advanced functionality and robust ability to partner with a variety of ecosystems. The sooner interoperability becomes a complete reality, the sooner the IoT will explode."}]},{"type":"paragraph","children":[{"type":"span","value":"But the tech giants aren’t the only ones pushing the Internet of Things forward. Our recent article highlights "},{"url":"/articles/technology/iot-companies-need-know/","type":"link","children":[{"type":"span","value":"other interesting companies that you should know about in the IoT ecosystem"}]},{"type":"span","value":" and how they’re leveraging the technology."}]}]}}}},{"seo":{"title":"How the media industry can use SMS","description":"Clickatell looks at how the media industry can use SMS messaging including polling, news alerts and other services.such as event organisations.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633270364-smsmarketingtools-768x299-1.jpg?auto=format","id":"DatoCmsAsset-26033039"}},"internalName":"How the media industry can use SMS","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633270380-smsmarketingtools-768x299-1.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633270380-smsmarketingtools-768x299-1.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633270380-smsmarketingtools-768x299-1.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633270380-smsmarketingtools-768x299-1.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQoWDhIQDQ4NDh0VFhUOFxUaGBYVIhUaHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdHRwvLy8vLzs1Ly8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAGAAEDBQf/xAAdEAABBAMBAQAAAAAAAAAAAAABAAIDBQQRIRMx/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwL/xAAaEQACAgMAAAAAAAAAAAAAAAABAgARAwQT/9oADAMBAAIRAxEAPwDX58iONmy5VOXawhhGwmsSfI9QrmE7PSifGCZatUkt7tkbOFJDF2T5fUk6661L6mf/2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633270380-smsmarketingtools-768x299-1.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQoWDhIQDQ4NDh0VFhUOFxUaGBYVIhUaHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdHRwvLy8vLzs1Ly8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAGAAEDBQf/xAAdEAABBAMBAQAAAAAAAAAAAAABAAIDBQQRIRMx/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwL/xAAaEQACAgMAAAAAAAAAAAAAAAABAgARAwQT/9oADAMBAAIRAxEAPwDX58iONmy5VOXawhhGwmsSfI9QrmE7PSifGCZatUkt7tkbOFJDF2T5fUk6661L6mf/2Q=="}},"id":"DatoCmsTemplateArticle-61952401","title":"How the media industry can use SMS","slug":"media-industry-can-use-sms","meta":{"updatedAt":"2022-11-15T11:30:54.954+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS marketing in the media industry"}]},{"type":"paragraph","children":[{"type":"span","value":"The media industry is vast and far-reaching. From newspapers to TV shows and movies, it’s a sector that encompasses a number of industries. Unfortunately, it can also be a sector that isolates itself from audiences. While shows are putting out news reports and radio broadcasts, they’re often ‘screaming into the void’ with no actual feedback. By incorporating Short Messaging Service (SMS) technology, all of that can change."}]},{"type":"paragraph","children":[{"type":"span","value":"The SMS has been around for a few decades and every single phone on the planet can send and receive them. This potentially means that every viewer, reader, and audience member has the ability to interact with the media industry on a range of levels."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Polls and voting in the media industry"}]},{"type":"paragraph","children":[{"type":"span","value":"A feature that has existed for quite a few years, but is not often used, is the ability to answer polls or vote. Traditionally in the media industry, talent shows – such as American Idol – will have viewers SMS in their votes for who wins that week. This can be further incorporated to be used in a range of other options. For example, news shows can poll audiences on their views of a current story or how they feel about another subject. Messages could be displayed or read out on air, though incorporating a profanity filter will help weed out any unnecessary or unsavory messages."}]},{"type":"paragraph","children":[{"type":"span","value":"Often, TV stations and networks will launch the pilot for a new show and gauge the interest based on viewership numbers. This can result in bad shows being canned but is detrimental to programs with a niche viewing. These outlets can ask audiences to SMS their opinions on the new show pilot and gauge the program. This method not only enacts interaction from views but allows the audience to critique parts of the show they did or did not like."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"News alerts"}]},{"type":"paragraph","children":[{"type":"span","value":"Breaking news stories can change people’s lives. Whether it be a terrorist attack, the birth of a royal family member, or a hurricane warning. Often, people receive this information from social media, but the number of voices sharing the news can often muddy and destroy what is happening. New shows should look at a subscription service for its viewers in order to alert them to important stories."}]},{"type":"paragraph","children":[{"type":"span","value":"CNN, for example, can SMS a database of people interested in weather warnings. As soon as there’s a potentially dangerous storm heading to a specific region, those subscribed will receive an SMS telling them to tune into the channel. From here, the addition of two-way communication can be incorporated for those in the storm to express what is going on and how dangerous it may be."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Subscriptions"}]},{"type":"paragraph","children":[{"type":"span","value":"Do you know how to subscribe to a newspaper? It seems to be a question that not everyone can answer. The same goes for cable TV stations and other media-related services. Incorporating SMS technology into these offerings can go a long way in boosting subscriber numbers."}]},{"type":"paragraph","children":[{"type":"span","value":"Depending on local laws, companies may be able to send a one-time SMS advertisement to a database of unsubscribed individuals. These messages can ask if the recipient would like to receive the service on a regular basis. By using SMSes in conjunction with database management software, the media company is able to easily create a usable and robust list of subscribers to its service."}]},{"type":"paragraph","children":[{"type":"span","value":"Events can use the same method when customer purchase tickets for a show. The organization will be able to SMS them event notifications immediately without delay."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Other services"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s not just traditional media that can use SMS services. In fact, event organizations can message ticket booking confirmations, while clubs can use club texting to keep members up to date with events."}]},{"type":"paragraph","children":[{"type":"span","value":"If you are ready to incorporate SMS into your business strategy, head over to "},{"url":"/products/platform/","type":"link","children":[{"type":"span","value":"Clickatell’s Bulk SMS Platform Solution"}]},{"type":"span","value":". You will be able to calculate the price of SMS messages you require, receive an API, and speak to a consultant in order to tailor your needs."}]}]}}}},{"seo":{"title":"Chatbots and humans are better together","description":"Clickatell looks how chatbots can be used in busy call centers to answer mundane questions and to collate customer information, freeing up human operators.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633270479-75665883large-hr-ai-smaller-768x299-2.jpg?auto=format","id":"DatoCmsAsset-26033043"}},"internalName":"Chatbots and humans are better together","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960544","name":"Contact Centers","slug":"contact-centers"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633270501-75665883large-hr-ai-smaller-768x299-2.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633270501-75665883large-hr-ai-smaller-768x299-2.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633270501-75665883large-hr-ai-smaller-768x299-2.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633270501-75665883large-hr-ai-smaller-768x299-2.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIDwgLFRUXDhgQDg0NDh0OFhEYFxUiGBYVFhUmKSslJh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHA0PHDseFh07Ly8vLy87Ly8vLy8vLy8vLy8vLy87Ly8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAQF/8QAIBAAAAUDBQAAAAAAAAAAAAAAAAECBTIEEpEDBhMhMf/EABUBAQEAAAAAAAAAAAAAAAAAAAME/8QAGREAAwADAAAAAAAAAAAAAAAAAAERAgMT/9oADAMBAAIRAxEAPwBG9vFIvSmQzG1yo7pkCbspXFI8ii1KVfI8hFiD2dF26X+mp9CZCADvAzsT2fogN4qla3OH/9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633270501-75665883large-hr-ai-smaller-768x299-2.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIDwgLFRUXDhgQDg0NDh0OFhEYFxUiGBYVFhUmKSslJh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHA0PHDseFh07Ly8vLy87Ly8vLy8vLy8vLy8vLy87Ly8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAQF/8QAIBAAAAUDBQAAAAAAAAAAAAAAAAECBTIEEpEDBhMhMf/EABUBAQEAAAAAAAAAAAAAAAAAAAME/8QAGREAAwADAAAAAAAAAAAAAAAAAAERAgMT/9oADAMBAAIRAxEAPwBG9vFIvSmQzG1yo7pkCbspXFI8ii1KVfI8hFiD2dF26X+mp9CZCADvAzsT2fogN4qla3OH/9k="}},"id":"DatoCmsTemplateArticle-61952413","title":"Chatbots and humans are better together","slug":"chatbots-humans-better-together","meta":{"updatedAt":"2022-11-09T12:44:54.942+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Chatbots vs humans"}]},{"type":"paragraph","children":[{"type":"span","value":"As technology advances so does its effect on the business world. Amazon is now "},{"url":"https://www.digitaltrends.com/cool-tech/amazon-prime-air-delivery-drones-history-progress/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"testing out drones for delivery"}]},{"type":"span","value":", while others have looked into "},{"url":"http://www.odditycentral.com/news/staffless-store-in-sweden-allows-customers-to-scan-and-buy-items-using-smartphone-app.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"staffless shops"}]},{"type":"span","value":". These improvements have the potential to increase the productivity of the business and the customer satisfaction. One area that is generating a range of positive responses is the implementation of artificial intelligence (AI) chatbots."}]},{"type":"paragraph","children":[{"type":"span","value":"The word ‘chatbot’ is probably a term you’ve heard thrown around a lot, and usually from science fiction media. Essentially, AI chatbots are programs that are created to emulate human interactions and speech. They can carry out basic tasks in order to facilitate a person’s needs and requests in a cost-saving way."}]},{"type":"paragraph","children":[{"type":"span","value":"By also implementing machine learning, a chatbot is able to learn from interactions with people and create more sophisticated responses and dialogues. These systems are the future for a range of industries, but they will never replace humans in the workplace. In fact, chatbots and employees can go hand in hand to improve a business for the better."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/customer-relationship-management/customer-engagement-chatbots/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Increasing customer engagement through chatbots"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The increase of contact volume"}]},{"type":"paragraph","children":[{"type":"span","value":"Companies that deal with high levels of customer interaction, such as call centers and sales departments, are often bogged down by needless queries. These questions can range from a customer wanting to check their bank balance to enquiring as to what time a store closes for the day. For human operators, this leads to a lot of time that can be better spent elsewhere and improve customer satisfaction."}]},{"type":"paragraph","children":[{"type":"span","value":"By implementing AI chatbots, businesses are able to reduce the number of simplistic queries that consultants need to attend to. The chatbot will first try to help the customer by looking at the most common queries and problems. If it is unable to facilitate the client, it will then allocate them to a human representative to handle the more complex tasks. This ‘first line of defense’ allows the company to handle far more queries than it would without an AI chatbot, which is a cost-saving measure."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/chatbots-cutting-call-center-costs/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Chatbots are cutting call center costs"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Reach more digital channels using chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"There are a large number of social and contact channels that companies can utilize, including Twitter and Facebook. Gone are the days of calling up a business to ask a question. Unfortunately, these lines of communication can take a significant amount of employee time to monitor and can lead to a drop in customer satisfaction."}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots can be implemented to speak to clients through all of these platforms and systems. Not only does that remove the strain on agents, but allows the company to offer contact support through a wide range of channels."}]},{"type":"paragraph","children":[{"type":"span","value":"As a cost-saving feature, companies will not need to build their own platform to use the chatbot’s functionality. A good example of this is Dominos Pizza, which "},{"url":"https://www.digitaltrends.com/social-media/dominos-facebook-chatbot/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"allows customers to order through Facebook chat"}]},{"type":"span","value":"."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Humans and chatbots work hand-in-hand"}]},{"type":"paragraph","children":[{"type":"span","value":"The utilization of chatbots creates an easier working environment for human employees. Before an agent needs to speak to a customer, the chatbot has already tried to assist and collected all of the necessary information on the problem. By the time it passes the customer to the agent, the agent will have all of the information they require. This creates an ideal solution as the agent can then concentrate on assisting the customer to the best of their ability."}]},{"type":"paragraph","children":[{"type":"span","value":"The information collected by the chatbot can further be used for analytical purposes to give the agents and company insights into customer behavior. For example, if the business launches a new campaign in a series with a coupon code, the AI will be able to state how long it took for a customer to ask about the code and where they are having difficulties. This can then be used to augment or improve on the next campaign affordably."}]},{"type":"paragraph","children":[{"type":"span","value":"Using AI chatbots in your business isn’t just about attending to your employees and soaking up query handling times. These systems can be used to save money. Have a look at our article on "},{"url":"/articles/technology/artificial-intelligence-applications-profits/","type":"link","children":[{"type":"span","value":"how artificial intelligence applications increase profits"}]},{"type":"span","value":", which touches on virtual workforces and downtime."}]}]}}}},{"seo":{"title":"Basics of B2B SMS marketing","description":"Clickatell looks at B2B SMS marketing and how it can be used to reach out to other businesses who often have different needs to customers.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633270574-istock000016827666xxlarge-768x312.jpg?auto=format","id":"DatoCmsAsset-26033058"}},"internalName":"Basics of B2B SMS marketing","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960551","name":"Product Insights","slug":"product-insights"},{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633270613-istock000016827666xxlarge-768x312.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633270613-istock000016827666xxlarge-768x312.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633270613-istock000016827666xxlarge-768x312.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633270613-istock000016827666xxlarge-768x312.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgMBgoICAgLCgoLFRQYGg0VGhMNFh0NFxMZHRYVFhgaHyslGikoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAMHDscIh0vLy8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB8QAAEDAwUAAAAAAAAAAAAAAAEAAgUDBBEGIiMxMv/EABUBAQEAAAAAAAAAAAAAAAAAAAMB/8QAFxEAAwEAAAAAAAAAAAAAAAAAAAESAv/aAAwDAQACEQMRAD8A2GrXYxuSUtT08GMwOkUvDxlI2pfBVaItBSyng+moluIOxUjkaj//2Q=="},"width":768,"height":312},"url":"https://www.datocms-assets.com/54467/1633270613-istock000016827666xxlarge-768x312.jpg?auto=format","width":768,"title":null,"height":312,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgMBgoICAgLCgoLFRQYGg0VGhMNFh0NFxMZHRYVFhgaHyslGikoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAMHDscIh0vLy8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB8QAAEDAwUAAAAAAAAAAAAAAAEAAgUDBBEGIiMxMv/EABUBAQEAAAAAAAAAAAAAAAAAAAMB/8QAFxEAAwEAAAAAAAAAAAAAAAAAAAESAv/aAAwDAQACEQMRAD8A2GrXYxuSUtT08GMwOkUvDxlI2pfBVaItBSyng+moluIOxUjkaj//2Q=="}},"id":"DatoCmsTemplateArticle-61952916","title":"Basics of B2B SMS marketing","slug":"basics-b2b-sms-marketing","meta":{"updatedAt":"2022-11-16T09:37:16.766+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"B2B bulk SMS basics"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS is one of the most powerful tools in every marketer’s bag of tricks. At their most simple, they’re a quick way to send a short message to customers. But, in reality, they’re so much more. SMS messages are the most effective way to connect with customers. With a near-perfect open rate of 98 percent within 15 minutes of receiving the message, they offer maximum return on investment to companies looking to get the most bang for their SMS marketing buck. So, let’s go back to basics."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is B2B?"}]},{"type":"paragraph","children":[{"type":"span","value":"Simply put, B2B is a type of business to business transaction such as the ones between manufacturers and wholesalers, or a wholesaler and a retailer. It refers to business conducted between companies, rather than those conducted between a company and individual consumers (B2C)."}]},{"type":"paragraph","children":[{"type":"span","value":"“A typical supply chain involves multiple business to business transactions, as companies purchase components and products such as other raw materials for use in the manufacturing processes. Finished products can then be sold to individuals via business to consumer transactions,” says"},{"url":"http://www.investopedia.com/terms/b/btob.asp","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" Investopedia"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"“In the context of communication, business to business refers to methods by which employees from different companies can connect with one another, such as through social media. This type of communication between the employees of two or more companies is called B2B communication.”"}]},{"type":"paragraph","children":[{"type":"span","value":"B2B marketing, therefore, is a type of marketing where one business attempts to appeal to and sell its products or services to another business. And one such way that has shown itself to be massively effective is SMS marketing."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/role-sms-marketing-b2b-strategy/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"The role of SMS marketing in your B2B strategy"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is SMS marketing?"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s been around for many years but SMS marketing is more popular now than ever before. And that’s because it’s the most effective and cost-efficient method of communicating with buyers. Many billions of people around the world own cell phones and the open rate of SMS messages is 98 percent, meaning it is the best way of communicating with your audience. Importantly, marketers must have permission to send promotional messages. This is done through an online program that allows the sending of numerous messages at once. The goal of marketing in this way is to create a list of customers to increase loyalty. This can be done by offering special promotions, invitations to receive early releases and sneak peek into behind the scenes goings on at your business."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/sms-campaigns-b2b-marketing/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"The best ways to use SMS campaigns in B2B marketing"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How can marketers use SMS marketing for B2B marketing?"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s important that marketers keep in mind that the best practice for appealing to business buyers is very different than appealing to customers. Business buyers want to be helped rather than sold to, especially at first, they want your messages to answer their questions and they want to feel they’re gaining insight from industry experts. It’s important that these messages create a sense of urgency and inspire buyers to take action at the necessary time. They should also be personalized to each buyer as they’ll appreciate being specifically acknowledged as loyal customers. It’s essential that these messages are simple, to the point and short – it is called a “short message service” after all. Most importantly, they need to have a purpose and offer value. Otherwise, you’re just wasting those in your network's time. And once you do that, you’ll lose their trust and respect. And, really, if you don’t have that, what do you have?"}]},{"type":"paragraph","children":[{"type":"span","value":"If reading this has increased your interest in SMS marketing, read our recent article which talks about"},{"url":"/articles/digital-marketing/sms-marketing-role-mobile/","type":"link","children":[{"type":"span","value":" SMS marketing and its role in mobile trends"}]},{"type":"span","value":". It discusses a number of topics including the importance of connecting to a listening audience and giving real-time communication."}]}]}}}},{"seo":{"title":"How IoT connected factories are changing manufacturing for the better","description":"Clickatell looks at the arrival of the Industrial Internet of Things (IIoT) allowing people to make decisions based on real-time insights and patterns.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633270691-istock96327189xlarge-768x312-2.jpg?auto=format","id":"DatoCmsAsset-26033062"}},"internalName":"How IoT connected factories are changing manufacturing for the better","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633270715-istock96327189xlarge-768x312-2.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633270715-istock96327189xlarge-768x312-2.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633270715-istock96327189xlarge-768x312-2.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633270715-istock96327189xlarge-768x312-2.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYNDhgNDRYNDh0NFQ4YFxkdGBYVFiEaKysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDslFhw7Ly8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwAECP/EACIQAAECBQQDAAAAAAAAAAAAAAEAAgMEBSKREhQxUQYRE//EABUBAQEAAAAAAAAAAAAAAAAAAAQC/8QAGxEAAQQDAAAAAAAAAAAAAAAAAgARMVEBAxL/2gAMAwEAAhEDEQA/AKQrtNbEBEVvPaM6T5JIvlGtEQZWddTtQuOUaUF7vg245UGRWozrB4TkmK3IiD7MQKJaTz3bcXHKiP2dp4ALQv/Z"},"width":768,"height":312},"url":"https://www.datocms-assets.com/54467/1633270715-istock96327189xlarge-768x312-2.jpg?auto=format","width":768,"title":null,"height":312,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYNDhgNDRYNDh0NFQ4YFxkdGBYVFiEaKysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDslFhw7Ly8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwAECP/EACIQAAECBQQDAAAAAAAAAAAAAAEAAgMEBSKREhQxUQYRE//EABUBAQEAAAAAAAAAAAAAAAAAAAQC/8QAGxEAAQQDAAAAAAAAAAAAAAAAAgARMVEBAxL/2gAMAwEAAhEDEQA/AKQrtNbEBEVvPaM6T5JIvlGtEQZWddTtQuOUaUF7vg245UGRWozrB4TkmK3IiD7MQKJaTz3bcXHKiP2dp4ALQv/Z"}},"id":"DatoCmsTemplateArticle-61952929","title":"How IoT connected factories are changing manufacturing for the better","slug":"iot-connected-factories-manufacturing","meta":{"updatedAt":"2022-11-16T09:38:40.131+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"The IoT connected factory"}]},{"type":"paragraph","children":[{"type":"span","value":"They’re calling it Industry 4.0. It’s the concept of the connected factory: the flourishing of a consolidated, connected, and flexible way to organize manufacturing operations. These innovations relate primarily to how machines are able to communicate with one another on the factory floor, increasing the efficiency of data flow and cross-device functionality. In short, it’s leveraging technology to create a better factory. Here are a few key ways in which IoT connected factories are changing and disrupting manufacturing."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Smart machines will work together"}]},{"type":"paragraph","children":[{"type":"span","value":"Most factories today have machines that operate in isolation. This machine performs function X, and that machine performs function Y. The challenge becomes collecting meaningful data about the factory ecosystem. Which machines are working optimally and which need maintenance? This sort of information is critical for factory managers making decisions about performance and output."}]},{"type":"paragraph","children":[{"type":"span","value":"The arrival of low-cost, low-powered Industrial Internet of Things (IIoT) platforms allows those in charge to make decisions based on real-time insights and patterns. Imagine a factory manager with wearable technology connected to every machine on the factory floor. The device notifies them immediately of any irregularities in the manufacturing process, suggests solutions and even automatically implements solutions based on previous patterns of data."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The future doesn’t have to be expensive"}]},{"type":"paragraph","children":[{"type":"span","value":"And none of this needs to cost a fortune. It’s possible to connect systems and machines to the internet and each other with super affordable sensors and intelligent gateways. These tools collect and process data and generate actionable insights. Smart controllers are another important tech, enabling machines and robots to talk to each other, configure themselves, and drive automation."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"From downtime to no time"}]},{"type":"paragraph","children":[{"type":"span","value":"In the manufacturing world, greater efficiency means greater profits. Downtime is the frustrating antithesis of this. Connected factories will keep this to an absolute minimum through the constant monitoring of equipment. This allows equipment failure or breakdowns to be pre-empted and, if engineers are only sent to essential areas, maintenance costs are reduced. This is far more efficient than the traditional maintenance approach which often means shutting down part or all of the production line so that equipment can be evaluated and repaired manually."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Scalability is driving the growth of connected factories"}]},{"type":"paragraph","children":[{"type":"span","value":"A major force behind the proliferation of the Industrial Internet of Things, alongside massive funding from both governments and private investors, is the potential for scalability. With their inability to exchange data and communicate, disparate systems present a barrier to expansion. But, while much of the technology behind connected infrastructure is complex, consolidated and connected systems actually simplify functionality and scalability."}]},{"type":"paragraph","children":[{"type":"span","value":"The trick lies in consolidation from a central console. Having everything automated and regulated from a central hub makes it easier to control and manage everything. And if it’s easier to manage, it’s easier and less intimidating to scale. The simplicity of it all makes it a more attractive prospect and encourages growth."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"More will be invested in security"}]},{"type":"paragraph","children":[{"type":"span","value":"This centralized control of a factory’s infrastructure and the merging of vast amounts of data is not without its risks. Tighter security software are likely going to be the result of these risks. Implementing and updating security software as well as ensuring data encryption are going to be enormous features of modern connected factories."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"It’s coming, whether you like it or not"}]},{"type":"paragraph","children":[{"type":"span","value":"Currently, "},{"url":"https://www.rtinsights.com/manufacturers-will-have-fully-connected-factories-by-2022/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"62 percent"}]},{"type":"span","value":" of American manufacturers rely on pen and paper to track the stages of the manufacturing process. This is obviously enormously inefficient and susceptible to human error. The imminence of connected factories means that this figure is likely to drop to 25 percent within 5 years. As a factory manager, if your factory isn’t changing, it’s likely to face extinction by sheer efficiency."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"Interested in how the internet is making connectivity a word synonymous with the future? Have a look at our recent article which talks about other "},{"url":"/articles/technology/what-does-the-internet-of-things-mean-for-your-business/","type":"link","children":[{"type":"span","value":"implications the IoT may have on business"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"How the insurance industry can use SMS","description":"Clickatell demonstrates how text messaging can be used in the insurance industry to process claims as well as notifying customers of their progress.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633279718-smsmarketing-300x117.jpg?auto=format","id":"DatoCmsAsset-26033505"}},"internalName":"How the insurance industry can use SMS","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633279765-smsmarketing-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633279765-smsmarketing-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633279765-smsmarketing-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633279765-smsmarketing-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhAIDhELDQ0LFxUNDQ0NDhENDRENFx8ZGBYfFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0NHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABAECBf/EABwQAAICAgMAAAAAAAAAAAAAAAACAQUEEQMxMv/EABcBAAMBAAAAAAAAAAAAAAAAAAEDBQD/xAAYEQADAQEAAAAAAAAAAAAAAAAAARECIf/aAAwDAQACEQMRAD8A0edFWRzCaJXQjljFf0ahnSbLUQBS08gKbKOMKH//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633279765-smsmarketing-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhAIDhELDQ0LFxUNDQ0NDhENDRENFx8ZGBYfFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0NHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABAECBf/EABwQAAICAgMAAAAAAAAAAAAAAAACAQUEEQMxMv/EABcBAAMBAAAAAAAAAAAAAAAAAAEDBQD/xAAYEQADAQEAAAAAAAAAAAAAAAAAARECIf/aAAwDAQACEQMRAD8A0edFWRzCaJXQjljFf0ahnSbLUQBS08gKbKOMKH//2Q=="}},"id":"DatoCmsTemplateArticle-61952959","title":"How the insurance industry can use SMS","slug":"insurance-industry-can-use-sms","meta":{"updatedAt":"2022-10-26T22:44:31.894+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Insurance messaging solutions"}]},{"type":"paragraph","children":[{"type":"span","value":"There’s a good chance you have some sort of insurance policy. From insuring your car, health, or funeral cover, paying for insurance is almost a necessity in life. While it may be one of the largest industries in the world, it is also one that causes a lot of pain for clients. Specifically, the insurance industry would benefit from utilizing SMS. Here are a few reasons why."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Insurance industry statistics"}]},{"type":"paragraph","children":[{"type":"span","value":"In 2015, the "},{"url":"http://www.iii.org/fact-statistic/facts-statistics-industry-overview","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"US insurance industry’s net premiums were $1.2 trillion"}]},{"type":"span","value":". The premiums in health care accounted for 55 percent of this, but property/casual insurers only 45 percent. Those numbers are massive and show how much the industry is worth. But if the insurance industry is not effectively catering to its clientele, it will lose money."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Mobile phone penetration and open-rate"}]},{"type":"paragraph","children":[{"type":"span","value":"Every single mobile phone, whether it be a feature or smartphone, can send and receive SMS messages. It’s a standard of the technology and one that offers far greater reach that using a mobile app. Add the fact that SMS messages have an open-rate of 98% and are read within minutes, and you have the perfect marketing platform. If the insurance industry wants to market its goods and services, then utilizing SMS technology should be in their marketing plan."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Data gathering"}]},{"type":"paragraph","children":[{"type":"span","value":"The insurance industry thrives on analytics and data. Unfortunately, this isn’t always possible to obtain. When updating customer profiles, agents need to go through a laborious task of asking questions, which can waste a customer’s time. By initiating an SMS questioning system, powered by an AI chatbot, the insurance provider will be able to collect a range of information in no time."}]},{"type":"paragraph","children":[{"type":"span","value":"This allows for clients and potential customers to send through their information when it is convenient. The process would open the way for claims to be made via SMS, in order to reduce the time needed to process them. By restricting major contact to SMS systems, customers are able to contact the agency and sort out claims in their own time. They no longer need to receive phone calls in the middle of the day while they’re at work."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Keeping up to date with claims"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the largest frustrations with handling a claim is customers waiting on the progress. It doesn’t matter if their car was broken into or their house burnt down, each customer thinks their claim is the most important, and rightly so. But a lack of communication from the insurance industry can instill distrust in the organization."}]},{"type":"paragraph","children":[{"type":"span","value":"The insurance industry should adopt a two-way SMS notification system for all claims. The system would allow clients to make a claim and then have them updated every single step of the way. This would include if the claim has been accepted or rejected, what the next steps are, and if the customer needs to do anything else from their side."}]},{"type":"paragraph","children":[{"type":"span","value":"As an additional step, incorporating an AI chatbot and analytics system will allow the insurance company to scrape all of the data from the claim. This includes how long it takes to process, where there may be problems, and how the customer responds to the service."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"It’s not just the insurance industry that can benefit from SMS integration. In our latest article, we look at how "},{"url":"/articles/customer-relationship-management/sms-solutions-automotive-industry/","type":"link","children":[{"type":"span","value":"SMS solutions benefit the automotive industry"}]},{"type":"span","value":", from the ease of use to marketing strategies."}]}]}}}},{"seo":{"title":"Why SMS marketing must be the cornerstone of your marketing strategy","description":"Clickatell argues that text messaging is still one of the best ways to reach customers and that SMS should be a cornerstone of your marketing strategy.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633280068-smsmessaging-768x299.jpg?auto=format","id":"DatoCmsAsset-26033514"}},"internalName":"Why SMS marketing must be the cornerstone of your marketing strategy","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633280161-smsmessaging-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633280161-smsmessaging-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633280161-smsmessaging-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633280161-smsmessaging-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICA8LDQ0RDhQQDgoNDhENFg0YFxYZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYE/8QAIRAAAgEBCQEAAAAAAAAAAAAAAAEFEgMEBiEzNEFhcQL/xAAWAQEBAQAAAAAAAAAAAAAAAAADBAD/xAAYEQADAQEAAAAAAAAAAAAAAAAAAQMhAv/aAAwDAQACEQMRAD8AoMNSuSHUxLUXZvojsNcDec2j8ChJFFHpisJ/6raQCG66rAVxRl1h/9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633280161-smsmessaging-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICA8LDQ0RDhQQDgoNDhENFg0YFxYZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYE/8QAIRAAAgEBCQEAAAAAAAAAAAAAAAEFEgMEBiEzNEFhcQL/xAAWAQEBAQAAAAAAAAAAAAAAAAADBAD/xAAYEQADAQEAAAAAAAAAAAAAAAAAAQMhAv/aAAwDAQACEQMRAD8AoMNSuSHUxLUXZvojsNcDec2j8ChJFFHpisJ/6raQCG66rAVxRl1h/9k="}},"id":"DatoCmsTemplateArticle-61952998","title":"Why SMS marketing must be the cornerstone of your marketing strategy","slug":"sms-marketing-strategy","meta":{"updatedAt":"2023-09-20T09:17:00.489+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Effective SMS marketing tips"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS is an essential part of every mobile marketing strategy. Yes, it may have been around for many years. But that doesn’t mean it’s best forgotten. In fact, SMS marketing is more successful than ever before with business to consumer (B2C) messaging enjoying double-digit growth."}]},{"type":"paragraph","children":[{"type":"span","value":"Despite being more than 20-years-old, a geriatric in the technology sector, SMS still is one of the most effective ways to communicate with consumers. Consider that messages are typically opened within just a few minutes and that 98% of all SMS messages are opened. There’s just no getting around the fact that SMS marketing remains an incredibly cost-effective method of communicating with consumers."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/7-tips-improve-sms-marketing-2017/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"7 Tips to Improve your SMS marketing"}]}]},{"type":"paragraph","children":[{"type":"span","value":"According to"},{"url":"http://www.gartner.com/smarterwithgartner/re-examine-your-mobile-marketing-strategy/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" Mike McGuire"}]},{"type":"span","value":", research vice president at Gartner for Marketing Leaders, marketers need to exploit the capabilities of smartphones and tablets. This, he says, will lead to a connected mobile strategy that starts with some key principles. These principles for mobile marketing success are:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Implement mobile analytics"}]},{"type":"paragraph","children":[{"type":"span","value":"Make sure your website or app is enabled to provide mobile analytics. This will ensure that you're getting the data you need to understand how to engage with consumers on mobile devices."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Know your mobile value proposition"}]},{"type":"paragraph","children":[{"type":"span","value":"Where and how your consumers use their mobile devices impacts your ability to engage with them during their purchase journey. And knowing how your consumers use their devices ensures you meet them along the way. In addition, understanding their use of these devices enables you to make decisions like whether or not to develop an app."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Get permission to send SMS marketing messages"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the top rules of SMS marketing is to ensure you have permission to contact the people on your list. It may seem basic, but ensuring you have SMS opt-in reflected in your consumer relationship management (CRM) software is an essential part of every mobile strategy. Whether you plan to send in-app notifications or SMS with special offers, it's mobile marketing best practice to have consumers’ permission for these interactions."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Millions of text messages are sent daily"}]},{"type":"paragraph","children":[{"type":"span","value":"And many of these are sent via third-party apps like WhatsApp and iMessage. This leads to segmentation which makes life infinitely more difficult for marketers. The solution? Use the one messaging service that everyone with a smartphone is 100% certain to make use of – the humble SMS."}]},{"type":"paragraph","children":[{"type":"span","value":"Research has shown that consumers want to communicate with brands via mobile messaging. Businesses need to learn how to refine and optimize their mobile marketing strategy in order to fully take advantage of consumers who have continuously shown themselves to be willing and interested in converting leads to sales. SMS will long continue to be the messaging cornerstone for every mobile marketing strategy as the only messaging channel capable of reach just about every person on the planet."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/benefits-sms-marketing-business/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"The benefits of SMS marketing to your business"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"There are almost as many cellphone subscriptions as people on earth"}]},{"type":"paragraph","children":[{"type":"span","value":"And, research has found that more people around the world have cellphones than toilets. Now, that lack of sanitation speaks negatively about the provision of basic services. But it's the proliferation of cellphones which speaks to the largely untapped power of SMS. As many as six out of 10 consumers believe that"},{"url":"https://www.apifonica.com/blog/sms-marketing-statistics-2016.html","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" businesses should use SMSes"}]},{"type":"span","value":" to communicate with consumers more often than they already do. And a massive 91% of people who receive SMS messages from businesses find them to be somewhat or very useful."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"SMS marketing works even better with two-way messaging"}]},{"type":"paragraph","children":[{"type":"span","value":"Interest in receiving SMS marketing messages increases even further when "},{"url":"/products/sms/short-codes/","type":"link","children":[{"type":"span","value":"two-way messaging"}]},{"type":"span","value":" is enabled. That’s why"},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":" Clickatell’s SMS Platform"}]},{"type":"span","value":" should be a part of every successful SMS campaign. Clickatell Platform is a powerful, customizable, and scalable communication system that enables you to manage your business communication more effectively. "},{"url":"/sign-up/","type":"link","children":[{"type":"span","value":"Sign up for an account today"}]},{"type":"span","value":" and take advantage of unlimited free testing in our sandbox environment to get your SMS marketing campaigns started."}]},{"type":"paragraph","children":[{"type":"span","value":"And, if you’re interested in some great tips on how to use mobile to create an integrated, personalized customer experience, "},{"url":"https://www.clickatell.com/whitepapers/mobile-marketing/mobile-marketing-guide-3rd-edition","type":"link","children":[{"type":"span","value":"have a look at our new Mobile Marketing guide."}]},{"type":"span","value":" It shows you how to get the essential building blocks in place that'll enable you to get your mobile engagement right - and make you look like a mobile marketing superstar."}]}]}}}},{"seo":{"title":"Chatbots are cutting call center costs","description":"Clickatell looks at some of the ways Chatbots can be used order to boost your company, not least by introducing cost savings and improving response times.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633153350-f.jpg?auto=format","id":"DatoCmsAsset-25977017"}},"internalName":"Chatbots are cutting call center costs","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633153350-f.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633153350-f.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633153350-f.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633153350-f.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIDggLDQ0NDg0ODg0NFREOFhEYFxoZGBYTFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAOHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAABBgMEBQD/xAAbEAACAgMBAAAAAAAAAAAAAAAAAQIxAwQSE//EABYBAAMAAAAAAAAAAAAAAAAAAAEDBP/EABgRAAIDAAAAAAAAAAAAAAAAAAIDAAER/9oADAMBAAIRAxEAPwBszwxRhYNR4nKyptN8EWm33ZMxhbHLGo04fGMLOMxN8WEFMLIbAdn/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633153350-f.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIDggLDQ0NDg0ODg0NFREOFhEYFxoZGBYTFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAOHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAABBgMEBQD/xAAbEAACAgMBAAAAAAAAAAAAAAAAAQIxAwQSE//EABYBAAMAAAAAAAAAAAAAAAAAAAEDBP/EABgRAAIDAAAAAAAAAAAAAAAAAAIDAAER/9oADAMBAAIRAxEAPwBszwxRhYNR4nKyptN8EWm33ZMxhbHLGo04fGMLOMxN8WEFMLIbAdn/2Q=="}},"id":"DatoCmsTemplateArticle-61953135","title":"Chatbots are cutting call center costs","slug":"chatbots-cutting-call-center-costs","meta":{"updatedAt":"2022-10-26T22:44:03.836+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Chatbots in call centers"}]},{"type":"paragraph","children":[{"type":"span","value":"As companies grow, taking on more clients and expanding further, so do their overheads. With every new staff member comes to a range of additional costs and after a few hires, businesses may need a new office. One of the most difficult parts of running a company is figuring out how to keep costs down, and in a way that doesn’t negatively impact the flow of work and morale. One solution is to make use of chatbots."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Chatbots for fielding queries"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the largest positives of implementing chatbot technology in a company is the ability to field queries. Select companies, such as call centers, receive an exceptional amount of questions from customers on a daily basis. Often, these consist of information that can be found elsewhere – such as operating times or account balances. While every business strives to meet customer demands, this isn’t always feasible."}]},{"type":"paragraph","children":[{"type":"span","value":"To ensure that every client receives the best possible service, these businesses should implement chatbots as the first port-of-call. As soon as the customer connects to chat with a representative for the company, the chatbot will first assess the situation to see if it can help the customer with their query. If the query is too complex or requires a ‘human touch’, the chatbot will then assign the customer to a specific agent depending on the nature of the query."}]},{"type":"paragraph","children":[{"type":"span","value":"This facilitates helping customers in a timely manner, which is in keeping with current contact center trends, while human agents attend to more urgent or sensitive matters. The positive of using a chatbot in this manner is that customers aren’t always aware they are talking to a machine and not a human."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Internal systems"}]},{"type":"paragraph","children":[{"type":"span","value":"Over time, companies gather an exceptional amount of information. This can be stored in customer relations management (CRM) software, though this can be clumsy to navigate. Instead, chatbots should have access to this information for internal use. If someone in the finance department needs to find a specific transaction from years ago, the system will be able to assist in the query."}]},{"type":"paragraph","children":[{"type":"span","value":"Similarly, chatbots can play an important role in call centers for staff members. While they have the ability to field queries, they can also assist staff. These programs can give call centers the best answers for a client and assist in training staff by posing as a customer."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Gathering information and tracking data"}]},{"type":"paragraph","children":[{"type":"span","value":"Gathering information takes time. There’s the process of asking customer questions, waiting for a response, and then logging the information received. But what if all of these steps could be automated? This would go a long way in saving your company time and money. and speeding up the time it takes to answer customer queries."}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots are more than systems fielding queries. When given access to CRM, these systems are able to gather intelligent data on consumers and their buying habits. For ecommerce stores and manufacturers, the chatbots will be able to tell which products have the most problems and after how much time do they start to show defects. When it comes to the financial sector, chatbots are able to assess what aspect of the financial system is most difficult for consumers. This analytical data can then be used to improve the systems and products that are in place without launching independent studies, which can be costly."}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots can be used in a variety of other ways in order to boost your company. Have a look at our article on "},{"url":"/articles/customer-relationship-management/customer-engagement-chatbots/","type":"link","children":[{"type":"span","value":"increasing customer engagement through chatbots"}]},{"type":"span","value":" to see how. It covers real-time conversation, personalization, and more."}]}]}}}},{"seo":{"title":"Hacking the human brain: Fact or folklore?","description":"Clickatell discusses the implcations of the fact that scientists have now developed technology that could see people hacking the human brain.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format","id":"DatoCmsAsset-25983991"}},"internalName":"Hacking the human brain: Fact or folklore?","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIEg4LDQ4NDhMNBQ0NDRENDQUNFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QEi8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEDBAf/xAAcEAABBAMBAAAAAAAAAAAAAAAAAQIDBBEyMxL/xAAUAQEAAAAAAAAAAAAAAAAAAAAB/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8AyCmmZQlLGiMyD6XUJWOYlQcqehETtxxL/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIEg4LDQ4NDhMNBQ0NDRENDQUNFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QEi8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEDBAf/xAAcEAABBAMBAAAAAAAAAAAAAAAAAQIDBBEyMxL/xAAUAQEAAAAAAAAAAAAAAAAAAAAB/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8AyCmmZQlLGiMyD6XUJWOYlQcqehETtxxL/9k="}},"id":"DatoCmsTemplateArticle-61953152","title":"Hacking the human brain: Fact or folklore?","slug":"hacking-human-brain","meta":{"updatedAt":"2022-10-26T22:43:50.708+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"How to hack a human brain?"}]},{"type":"paragraph","children":[{"type":"span","value":"Hacking is what happens when nefarious outside sources try to break into computer systems to get to sensitive data or to plant malware. It costs governments and corporates billions of dollars each year in damages and reputation management. But scientists have now developed technology that could see people hacking the human brain. Humans have been trying to hack the human body and mind with the likes of drugs, smokes, alcohol, and coffee, since the dawn of time. The only difference now is that we have empirical evidence to know which techniques work and which don’t. What does all this mean for the way we live our lives?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The manipulation of the brain has already begun"}]},{"type":"paragraph","children":[{"type":"span","value":"It should come as no surprise that "},{"url":"https://www.linkedin.com/pulse/has-internet-become-epidemic-jeff-stibel/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"every app on your phone is calibrated to keep you using it as long as possible"}]},{"type":"span","value":". Some smart person in a lab somewhere figured out what was needed to optimize the interaction between you and your phone and then executed that. Smartphone dependency and its effects on the brain is a cause for concern. But something has arrived that could be even more concerning. Scientists call them brain-computer interfaces (BCIs). They’re effectively microchips that are embedded in the brain to literally connect our minds to computers: brain chips."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"BCIs are going mainstream"}]},{"type":"paragraph","children":[{"type":"span","value":"With the likes of Elon Musk and Mark Zuckerberg throwing their weight behind the development of BCIs, it won’t be long before this is household technology. Imagine using Facebook without typing, or driving a Tesla vehicle with only your mind. Zuckerberg has said that he envisions a platform that “lets you communicate using only your mind” and has backed his company’s experimental technologies division with hundreds of millions of dollars in funding. "},{"url":"https://www.livescience.com/58443-elon-musk-wants-to-computerize-your-brain.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Elon Musk’s vision"}]},{"type":"span","value":" goes even further than Zuckerberg’s. Musk wants to create a brain chip that both sends and receives information."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"It’s a frightening prospect"}]},{"type":"paragraph","children":[{"type":"span","value":"The possibilities of BCIs are both exciting and extremely frightening. The ability to communicate with people using your thought, for example: very cool. The thought of a cybercriminal hacking and controlling your mind: not so much. Uploading a digital textbook to your memory the night before an exam: extremely cool. Having your entire memory erased or replaced with fake memories: extremely uncool."}]},{"type":"paragraph","children":[{"type":"span","value":"These are the sort of dynamics that this field is playing with. And, while leveraging artificial intelligence to make us smarter and more efficient would be great, creating artificial intelligence that could grow much smarter and more powerful than us is the stuff of nightmares and science-fiction movies."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Advances that have been made"}]},{"type":"paragraph","children":[{"type":"span","value":"Neuroscientist Jack Gallant at the University of California is working on translating the thoughts our brains have into words. Gallant and his colleagues showed people different images while measuring their brain activity. From this data, Gallant and his team have been able to reconstruct the approximate images people saw. Taking it further, the scientists are using this data to develop a dictionary of sorts that allows them to guess what people are thinking about the images they’re seeing."}]},{"type":"paragraph","children":[{"type":"span","value":"And some are taking it even further. Chris Berka, another American neuroscientist, is focusing on how this relates to athletes and professional sports and whether he can tap into the state of extreme mental focus that sportspeople refer to as “being in the zone”. This zone state has a particular signature in the brain’s activity. Berka and his team are looking at ways for athletes to induce this state with reduced effort and for prolonged periods of time. Essentially, they’re searching for ways that athletes can hack their own brains to improve performance."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"Just how far are we from having artificial intelligence control our minds? Well, have a look at our recent article that outlines some of "},{"url":"/articles/technology/computex-2017-artificial-intelligence/","type":"link","children":[{"type":"span","value":"the latest AI technology from around the world"}]},{"type":"span","value":", and see for yourself."}]}]}}}},{"seo":{"title":"Why the sports industry loves SMS marketing","description":"The sports industry loves SMS marketing. Clickatell looks at some of the reasons why including ticket promotions, team schedules and merchandising.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633616230-istock000025607480large-300x122.jpg?auto=format","id":"DatoCmsAsset-26596604"}},"internalName":"Why the sports industry loves SMS marketing","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633616230-istock000025607480large-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633616230-istock000025607480large-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633616230-istock000025607480large-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633616230-istock000025607480large-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDxYXDhEODQ0NEh0NDQ0YFxUgGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdGBwvLy8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgMEBf/EAB4QAAEDBAMAAAAAAAAAAAAAAAEABAUCAxExEhMh/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwQB/8QAGxEAAgEFAAAAAAAAAAAAAAAAAAESAgMEQVH/2gAMAwEAAhEDEQA/AFljFVGnSkew9dVrGFtRwHDStOQOrSyipjZdxPQnNIIgnIQmS0PUJpsjUeH/2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633616230-istock000025607480large-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDxYXDhEODQ0NEh0NDQ0YFxUgGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdGBwvLy8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgMEBf/EAB4QAAEDBAMAAAAAAAAAAAAAAAEABAUCAxExEhMh/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwQB/8QAGxEAAgEFAAAAAAAAAAAAAAAAAAESAgMEQVH/2gAMAwEAAhEDEQA/AFljFVGnSkew9dVrGFtRwHDStOQOrSyipjZdxPQnNIIgnIQmS0PUJpsjUeH/2Q=="}},"id":"DatoCmsTemplateArticle-61953156","title":"Why the sports industry loves SMS marketing","slug":"sports-industry-sms-marketing","meta":{"updatedAt":"2022-10-26T22:43:37.519+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS marketing in the sports industry"}]},{"type":"paragraph","children":[{"type":"span","value":"In 2011, the Phoenix Suns – a major NBA basketball team – came out with an SMS campaign to draw in more fans. The campaign was a huge success and signaled to marketers across the sports industry that SMS marketing was a worthwhile and effective investment channel. There is a host of ways that sports teams can get fans more involved through SMS including providing the latest team information and schedules, scores, player stats, as well as something most fans enjoy: contests and giveaways. Everyone loves free stuff and sports fans are no exception. Who doesn’t want a football autographed by Tom Brady or a baseball autographed by Mike Trout? Therein lies the strength of SMS. Here are just a few ways the sports industry can leverage SMS in their marketing."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/7-tips-improve-sms-marketing-2017/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"7 Tips to Improve your SMS marketing"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The sports industry & ticket promotions"}]},{"type":"paragraph","children":[{"type":"span","value":"Sports teams frequently run promotions to increase ticket sales and draw new fans to the sport. The New England Patriots might run an opt-in SMS campaign in their stadium programs: “Text PATRIOTS to 454545 for a chance to win tickets to the Superbowl”. A message like this is bound to get traction from football fans and the opt-in functionality means that marketers will be able to send future marketing material to these fans and build loyalty. The more ticket promotions and contests they run, the faster and larger their opt-in database grows. This has an obvious effect on ticket sales and helps sports marketers understand what kind of promotions work and what level of engagement fans are willing to commit to."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Scores and stats by SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"With the advent of side industries like fantasy teams, fans are as involved in sports as ever. Real-time score updates and statistics sent via SMS are an easy way to keep fans up to date with their favorite team and creates a channel of communication that the fans learn to trust, enabling future promotions or communication. For obvious reasons, scores and stats are what fans are most interested in and it’s important for teams to deliver the information that their audiences want."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Team schedules"}]},{"type":"paragraph","children":[{"type":"span","value":"Sports seasons can sometimes be quite haphazard with teams qualifying and not qualifying for a host of different competitions. Taking an example from English soccer, a team can be involved in as many as four different competitions at once – and many of the competitions require qualification, meaning that there’s bound to be some reshuffling of games during the season. SMS marketing can reduce fan anxiety by keeping fans informed of the latest schedules and team announcements. This is bound to directly influence attendance at games, particularly if fans are traveling to an ‘away’ venue. In turn, this maintains a healthy audience and revenue base for sports teams."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Merchandising"}]},{"type":"paragraph","children":[{"type":"span","value":"Piggybacking off of databases collected through other promotions, merchandisers can alert fans to merchandise sales and promotions. An example of a way that this sort of promotion was leveraged came earlier this year when PSG bought the Brazilian soccer star Neymar from Barcelona. The "},{"url":"https://www.si.com/soccer/2017/08/07/photo-neymar-jersey-sales-already-causing-havoc-after-brazilian-makes-spectacular-switch-paris","type":"link","children":[{"type":"span","value":"PSG merchandise store was overwhelmed"}]},{"type":"span","value":" with people clammering to buy replica shirts with the new player’s name on it. This is what a little marketing can do."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"Just how is SMS marketing so effective for the sports industry? It’s more affordable than traditional marketing outlets, it’s extremely efficient, and the ubiquity of SMS means that marketers can reach almost every fan. This helps build loyalty in their fan base, attract new fans and keep fans updated on current news and events. But the sports industry isn’t the only industry leveraging SMS. Our latest article highlights six"},{"url":"/articles/digital-marketing/6-industries-using-sms-messaging/","type":"link","children":[{"type":"span","value":" major industries that are making use of SMS marketing"}]},{"type":"span","value":". Can you afford not to use this channel?"}]}]}}}},{"seo":{"title":"Automated SMS for the Human Resources Department","description":"Clickatell looks at uses of automated SMS for the Human Resources department including checks on company morale, handling queries, and workforce reminders.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633616629-smsgateway-300x117.jpg?auto=format","id":"DatoCmsAsset-26596732"}},"internalName":"Automated SMS for the Human Resources Department","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633616629-smsgateway-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633616629-smsgateway-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633616629-smsgateway-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633616629-smsgateway-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoOCAgXDg0NGQ0NDg0NDBENFg0YFxYZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAwQHC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAADBAUA/8QAHRAAAQQCAwAAAAAAAAAAAAAAAAIDBDEBERIhMv/EABUBAQEAAAAAAAAAAAAAAAAAAAME/8QAGhEAAgIDAAAAAAAAAAAAAAAAAAEhMQMEEf/aAAwDAQACEQMRAD8ApRo+s9lHDKeAFuxhXgPIhNehCU2jVmBy6MT8Gak//9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633616629-smsgateway-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoOCAgXDg0NGQ0NDg0NDBENFg0YFxYZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAwQHC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAADBAUA/8QAHRAAAQQCAwAAAAAAAAAAAAAAAAIDBDEBERIhMv/EABUBAQEAAAAAAAAAAAAAAAAAAAME/8QAGhEAAgIDAAAAAAAAAAAAAAAAAAEhMQMEEf/aAAwDAQACEQMRAD8ApRo+s9lHDKeAFuxhXgPIhNehCU2jVmBy6MT8Gak//9k="}},"id":"DatoCmsTemplateArticle-61953224","title":"Automated SMS for the Human Resources Department","slug":"automated-sms-human-resources","meta":{"updatedAt":"2022-10-26T22:43:22.698+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS human resources"}]},{"type":"paragraph","children":[{"type":"span","value":"The human resources (HR) department is one of the most important sections in any company. While smaller businesses will have someone to handle all of these tasks as part of their job, bigger companies will have a dedicated department or outsource the responsibility. By embracing technology, especially automated SMS, these HR departments can be streamlined."}]},{"type":"paragraph","children":[{"type":"span","value":"HR departments don’t just exist to protect the company and employees. While there is a stigma that HR exists in order to ‘look busy’ or to implement tasks, they handle a range of vital applications. From handling employee contracts to checking on company culture, HR has a massive job to do."}]},{"type":"paragraph","children":[{"type":"span","value":"Depending on how many employees may currently be in the company, HR can be bogged down with needless queries and problems that would take an employee seconds to find out on their own. It is because of this that systems need to be implemented in order to streamline HR, such as automated SMS."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Using automated SMS to check on company morale"}]},{"type":"paragraph","children":[{"type":"span","value":"Every business needs to keep a positive company morale. If not, soon employee productivity and work ethic will begin to fall, which results in resignations across the board. Employees can be kept happy by listening to them, taking an interest in their work, and implementing fun gatherings where everyone can relax. However, you need to anticipate negativity before it is too late."}]},{"type":"paragraph","children":[{"type":"span","value":"Every HR department has their employee’s mobile phone numbers on record. By sending out an automated two-way SMS at regular intervals, HR is able to receive feedback from employees on their well-being. This can include problems with managers, unrealistic deadlines, and if the coffee machine isn’t up to scratch."}]},{"type":"paragraph","children":[{"type":"span","value":"The system can collect the information and list it as anonymous to make the employee feel safe. After all, if they are complaining about a manager then they don’t want the person to know. This is easier than sending out a form or Google Doc the employees fill in."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Handling easy queries"}]},{"type":"paragraph","children":[{"type":"span","value":"Surprisingly, many companies do not implement a system with an employee’s information for their own reference. For example, some businesses will only calculate the amount of leave available when it comes time to create a payslip. This can cause a few problems as staff members need this information throughout the year. And not all HR IT systems are as user-friendly as they should be."}]},{"type":"paragraph","children":[{"type":"span","value":"That is why HR departments would benefit from a two-way automated SMS system. An employee would be able to SMS the word “SICK LEAVE” to the system to see how many days they have used and have left in the current cycle. This system would free up many HR employees from looking up basic information and increase time efficiency."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"A reminder system"}]},{"type":"paragraph","children":[{"type":"span","value":"Many companies have internal calendars, but with the number of meetings that fill these, things may get lost. Instead of just having important company updates and events on the calendar, SMS all employees about them. By having these reminders, it would ensure that no employee forgets about a company update or schedules another appointment for the same time."}]},{"type":"paragraph","children":[{"type":"span","value":"The SMS system can also be used for company updates to keep employees up to date with the general goings-on. Notifications may consist of internet outages, cleaning staff being away, the acquisition of a big client, or staff birthdays, increasing time efficiency without needless meetings."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s not just HR departments that will benefit from SMS implementation. In this recent article, we look at six"},{"url":"/articles/digital-marketing/6-industries-using-sms-messaging/","type":"link","children":[{"type":"span","value":" industries using SMS messaging"}]},{"type":"span","value":", such as healthcare, shopping, and financial services."}]}]}}}},{"seo":{"title":"Here's why AI and insurance are the perfect match","description":"Clickatell looks at some of the reasons AI and insurance are the perfect match including improved customer service and efficient data processing.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633155353-hggggg.jpg?auto=format","id":"DatoCmsAsset-25983968"}},"internalName":"Here's why AI and insurance are the perfect match","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633155353-hggggg.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633155353-hggggg.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633155353-hggggg.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633155353-hggggg.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChEXDhgOGhgRDh0hIh0NHRUaHSITGiEeHysvGh0oHRUiJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFh07LzsvLy81NTUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAGAAEEBQf/xAAhEAABAwMEAwAAAAAAAAAAAAABAAIFBDKRAwYxMxESE//EABUBAQEAAAAAAAAAAAAAAAAAAAME/8QAGREAAwADAAAAAAAAAAAAAAAAAAECAxEh/9oADAMBAAIRAxEAPwAjmpWgfp9gyq2Nr6Au7AguWe75XHKiRT3e9xykUhPK0wz3VN0ehoXhJZ7u5xLWeSeUyNz0qnPWj//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633155353-hggggg.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChEXDhgOGhgRDh0hIh0NHRUaHSITGiEeHysvGh0oHRUiJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFh07LzsvLy81NTUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAGAAEEBQf/xAAhEAABAwMEAwAAAAAAAAAAAAABAAIFBDKRAwYxMxESE//EABUBAQEAAAAAAAAAAAAAAAAAAAME/8QAGREAAwADAAAAAAAAAAAAAAAAAAECAxEh/9oADAMBAAIRAxEAPwAjmpWgfp9gyq2Nr6Au7AguWe75XHKiRT3e9xykUhPK0wz3VN0ehoXhJZ7u5xLWeSeUyNz0qnPWj//Z"}},"id":"DatoCmsTemplateArticle-61953445","title":"Here's why AI and insurance are the perfect match","slug":"ai-and-insurance","meta":{"updatedAt":"2022-11-17T08:51:11.015+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI in insurance"}]},{"type":"paragraph","children":[{"type":"span","value":"With its complex rules, detailed fine print, and lengthy processes, it’s little wonder that the insurance industry has an extremely poor reputation when it comes to trust and customer service. A "},{"url":"http://www.ey.com/Publication/vwLUAssets/ey-2014-global-customer-insurance-survey/$FILE/ey-global-customer-insurance-survey.pdf","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"recent global survey"}]},{"type":"span","value":" ranked insurance companies lower than car manufacturers, ecommerce sites, supermarkets and even banks for trustworthiness. Perhaps it’s because the insurance industry is one of the least innovative areas for customer service that people distrust it. Let’s face it, it isn’t often that someone gets off the phone to an insurance company feeling encouraged and motivated. This is all changing though as AI and insurance become more acquainted. The proliferation of AI has the potential to disrupt the industry and greatly improve customer experience."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Streamlining the claims process"}]},{"type":"paragraph","children":[{"type":"span","value":"Insurance companies don’t have the greatest track records when it comes to claims. Filling out a claim often looks as it always has. Clunky, intimidating and confusing. The industry simply isn’t consistently leveraging innovations that are made available to them. A claim can go unattended to for weeks if the company is busy or the person responsible for it is on leave."}]},{"type":"paragraph","children":[{"type":"span","value":"These sort of outdated processes are as frustrating for the industry as they are for the customers who suffer for it. Agents are left with massive workloads and are forced to use antiquated systems. Even if they wanted to work faster, they couldn’t."}]},{"type":"paragraph","children":[{"type":"span","value":"AI-powered claims can completely revolutionize the industry. Traditionally, claims go through many hands. But a new process of “touchless” claims mean that claims might soon not need any human intervention at all. This process uses artificial intelligence (AI) to report the claim, capture the damage, audit the system, and respond to the customer. And all in a drastically reduced timeframe. With AI and insurance coming together soon, customers filing claims may not have to wade through any red tape to have their claim processed. Something that’s bound to put a smile on faces."}]},{"type":"paragraph","children":[{"type":"span","value":"Companies that have already rolled out some aspects of AI-powered claims have seen "},{"url":"https://risk.lexisnexis.com/-/media/files/insurance/research/touchless-claims-white-paper-pdf.pdf","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"significant change"}]},{"type":"span","value":" across two spheres: time and quality. But AI-powered claims also have one other major advantage. Fraudulent claims cost the insurance industry billions of dollars each year. Now, instead of having humans painstakingly comb through reports to catch inaccurate claims, AI algorithms can identify patterns and alert the appropriate authority when something is fraudulent or needs further investigation."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Improving customer service with chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots are another innovation reinvigorating the insurance industry’s customer service. Most people already use chatbots across messenger apps on their phones, and it seems a natural progression for customer interaction. Natural language processing helps chatbots learn the way in which people interact and adapt their language accordingly. In this way, chatbots are able to become more “human” and more accurate in their approach to customers.This leads to customers not knowing whether they’re chatting to a computer or a human."}]},{"type":"paragraph","children":[{"type":"span","value":"Another way AI and insurance are aligning is through the use of chatbots. Chatbots can be used in the insurance industry to answer basic questions, sell products, address leads, and lessen the workload of actual agents, streamlining the entire process from both ends."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Leveraging AI for efficient data processing"}]},{"type":"paragraph","children":[{"type":"span","value":"Insurance is driven by data. The speed and efficiency in the processing of said data has a significant effect on a company’s bottom line. One of the major benefits to marrying AI and insurance is data processing. Better data means improved insights for customers."}]},{"type":"paragraph","children":[{"type":"span","value":"AI can also help interpret data with the view towards efficiency. Let’s take driving, for example. Integrated AI can recognize GPS patterns with the data it has, infer road and traffic conditions and even help predict and avoid accidents. This could lead to fewer claims to process and safer customers."}]},{"type":"paragraph","children":[{"type":"span","value":"While the insurance industry has been frustratingly bogged down by outdated practices and technology, the combination of innovation and new ideas is changing it all. Soon AI-powered claims will be best practice and customers will look back to a more frustrating time, thankful that we’ve moved forward. Our latest "},{"url":"/articles/technology/ditch-phone-line-use-chatbots/","type":"link","children":[{"type":"span","value":"must-read article on chatbots"}]},{"type":"span","value":" provides more insight into how this technology is disrupting the way we live."}]}]}}}},{"seo":{"title":"How AI is helping marketing and sales teams to streamline data analysis","description":"Clickatell looks at how AI is helping marketing and sales teams to streamline data analysis and how marketers can learn to work with AI.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633266428-istock-503925470-1440x560-1-300x117.jpg?auto=format","id":"DatoCmsAsset-26032882"}},"internalName":"How AI is helping marketing and sales teams to streamline data analysis","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960551","name":"Product Insights","slug":"product-insights"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633266428-istock-503925470-1440x560-1-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633266428-istock-503925470-1440x560-1-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633266428-istock-503925470-1440x560-1-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633266428-istock-503925470-1440x560-1-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDhYODhQWDg0NDh0KCxEOFx8ZGCITFiEaKysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgsOHAoQHDscFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEEBgf/xAAhEAABAgUFAQAAAAAAAAAAAAACAAEDBAUykRETITNSEv/EABUBAQEAAAAAAAAAAAAAAAAAAAMA/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAIRAwH/2gAMAwEAAhEDEQA/AIkCYnmfgHRF5qoFB023RGXEfLYRaGI7drYTtmDTN6udQ063Tq31kB+bWwkriFT/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633266428-istock-503925470-1440x560-1-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDhYODhQWDg0NDh0KCxEOFx8ZGCITFiEaKysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgsOHAoQHDscFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEEBgf/xAAhEAABAgUFAQAAAAAAAAAAAAACAAEDBAUykRETITNSEv/EABUBAQEAAAAAAAAAAAAAAAAAAAMA/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAIRAwH/2gAMAwEAAhEDEQA/AIkCYnmfgHRF5qoFB023RGXEfLYRaGI7drYTtmDTN6udQ063Tq31kB+bWwkriFT/2Q=="}},"id":"DatoCmsTemplateArticle-61953470","title":"How AI is helping marketing and sales teams to streamline data analysis","slug":"ai-marketing-sales-data-analysis","meta":{"updatedAt":"2022-11-17T09:05:11.871+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI for marketing and sales"}]},{"type":"paragraph","children":[{"type":"span","value":"Some marketers fear artificial intelligence (AI). But there is no need for marketers to be worried that an army of robots is about to steal their jobs. Instead, marketers must learn to work with AI. They must embrace this technology rather than be worried about it. There are parts of a marketers' job, including data analysis, where AI can be used for assistance."}]},{"type":"paragraph","children":[{"type":"span","value":"Research firm Forrester recently released a report called"},{"url":"https://www.forrester.com/report/AI+Must+Learn+The+Basics+Before+It+Can+Transform+Marketing/-/E-RES137223","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" AI Must Learn The Basics Before It Can Transform Marketing"}]},{"type":"span","value":". Writing about it for"},{"url":"https://www.forbes.com/sites/forrester/2017/06/15/how-marketers-can-prepare-for-ai-powered-marketing%E2%80%AF/#41b92965173c","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" Forbes"}]},{"type":"span","value":", Forrester VP Joe Stanhope says: \"AI isn’t simply another buzzword; it absolutely has a place in marketing technology and will yield substantial benefits. We’ve arrived at the inflection point where legitimate AI-powered marketing solutions align with marketers’ readiness. To prepare for the future of marketing, brands need to advance their understanding of AI and start testing solutions today. \""}]},{"type":"paragraph","children":[{"type":"span","value":"Think about all the tasks marketers must do daily. These are often repetitive and time-consuming tasks. In other words, the type of tasks that are perfect for AI and are often performed by the sales and marketing teams. In many businesses, these teams don’t really speak to one another. And this means things often get lost. Marketing is so focused on generating leads and sales is focused on closing those leads, it can be difficult for these teams to truly connect and work together. And as mentioned in a recent article in the Harvard Business Review,"},{"url":"https://hbr.org/2017/06/how-ai-is-streamlining-marketing-and-sales","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" AI is the solution"}]},{"type":"span","value":" and is set to streamline marketing and sales. So, here are some of the ways AI is helping to streamline the work of marketing and sales teams."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Streamline data analysis"}]},{"type":"paragraph","children":[{"type":"span","value":"Companies are sitting on an almost endless amount of customer data. This data needs to be analyzed, cleaned up, sorted through, questioned and leveraged. This can all be done by AI. In the Harvard Business Review article mentioned above, it detailed how AI was able to go through thousands of client leads, separate the useful ones from those which aren’t as valuable, and reach out to the clients."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Business intelligence"}]},{"type":"paragraph","children":[{"type":"span","value":"The very act of completing business intelligence tasks lends itself immediately to AI. The tech can be used to analyze a business’ data and to provide actionable information to help those at the top make better decisions."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Eliminating manual tasks"}]},{"type":"paragraph","children":[{"type":"span","value":"Eliminating manual work isn't just about cutting out tasks that marketers dislike. It's about being able to be more efficient. Marketers can truly work smarter, not harder. AI marketing can dig deeper into data than a marketer ever could for increased insights and visibility. This allows marketers to focus on creating strategies and campaigns which will resonate with their audience."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Enhancing search"}]},{"type":"paragraph","children":[{"type":"span","value":"Search is essential at every stage of the sales funnel. And search engines are becoming increasingly intelligent in knowing what the intent is behind every search. These changes in search are an ideal opportunity for AI to use the information to ensure clients, current and prospective, see your business’ ads and on the search engine results pages."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"If this piqued your interest and you’re intrigued about the role AI and data can play in marketing, read our recent article. It highlights how "},{"url":"/articles/digital-marketing/ai-b2b-marketing-lead-generation/","type":"link","children":[{"type":"span","value":"AI can help with B2B marketing and lead generation"}]},{"type":"span","value":". It talks about the assistance AI can provide in our daily lives as well as its role in lead generation for business, especially when it comes to B2B."}]}]}}}},{"seo":{"title":"How the beauty industry can use SMS","description":"Clickatell discusses how the beauty industry can use SMS messaging including appointment reminders, promotions, competitions and staff rosters.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633617287-smsmarketing-300x117.jpg?auto=format","id":"DatoCmsAsset-26598873"}},"internalName":"How the beauty industry can use SMS","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960551","name":"Product Insights","slug":"product-insights"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633617287-smsmarketing-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633617287-smsmarketing-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633617287-smsmarketing-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633617287-smsmarketing-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCg8SDhIPDg0YDhQVDREYFxUZGBYTFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAoKHC8cFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAGAAcF/8QAIBAAAAUEAwEAAAAAAAAAAAAAAAECAwUEESIxBxIzBv/EABYBAQEBAAAAAAAAAAAAAAAAAAMEAv/EABgRAAMBAQAAAAAAAAAAAAAAAAABEQID/9oADAMBAAIRAxEAPwC+Nq2nk4mGVTXpZatcZlx6Z9dhvJ+YGKmuOnBDESKVJ2IcOFPEQoWVA9N0/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633617287-smsmarketing-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCg8SDhIPDg0YDhQVDREYFxUZGBYTFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAoKHC8cFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAGAAcF/8QAIBAAAAUEAwEAAAAAAAAAAAAAAAECAwUEESIxBxIzBv/EABYBAQEBAAAAAAAAAAAAAAAAAAMEAv/EABgRAAMBAQAAAAAAAAAAAAAAAAABEQID/9oADAMBAAIRAxEAPwC+Nq2nk4mGVTXpZatcZlx6Z9dhvJ+YGKmuOnBDESKVJ2IcOFPEQoWVA9N0/9k="}},"id":"DatoCmsTemplateArticle-61953541","title":"How the beauty industry can use SMS","slug":"beauty-industry-sms","meta":{"updatedAt":"2022-11-18T09:02:39.682+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Beauty salon SMS marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"The beauty parlor has long been a place for women to gather. They sit in a beautifully-decorated salon, relax, and enjoy being pampered as they chat with their beauty therapist/best friend/psychologist. And as for salon owners and therapists, time is money. They can ill afford to be waiting for clients to arrive or, even worse, have their clients forget to arrive at all. That’s why the beauty industry and SMS go hand in hand. It’s essential that those in the beauty industry are able to communicate with their clients quickly and easily."}]},{"type":"paragraph","children":[{"type":"span","value":"So, here are some of the ways SMS marketing can be used in the beauty industry."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"SMS Reminders"}]},{"type":"paragraph","children":[{"type":"span","value":"We all lead busy lives. There’s often so much to remember, a couple of things can easily fall through the cracks. And that often includes appointments for haircuts or manicures. But the reality is that those in the beauty industry can lose plenty of money due to no-shows. Implementing two-way text messaging makes it easy for customers to make, cancel, schedule or confirm appointments. This will help every salon owner improve productivity and profitability."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Scheduling"}]},{"type":"paragraph","children":[{"type":"span","value":"By using SMSes together with scheduling software, salon owners will be able to set time frames to automatically send reminders to clients who are due to come in for their next appointment. In the same way, customers could be enticed to come in for another appointment with a voucher."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Promotions"}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re having a slow day, and let’s be honest, every business experience this once in a while, salon owners can send SMSes to clients letting them know about a one-day special offer. Because these messages are opened and read pretty quickly, it won’t take long before clients are lining up for their special treatment."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"SMS marketing for the beauty industry"}]},{"type":"paragraph","children":[{"type":"span","value":"Send discounts and special offers to encourage more people to fill salon seats. After all, if you’re running a special offer on facials or pedicures, your clients won’t know about it until you tell them. SMS is the most effective way to reach clients and be sure messages are read. With a near-perfect open rate of 98 percent and the majority of messages being opened within 90 seconds, an SMS is without a doubt the best way to reach your clients."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Competitions"}]},{"type":"paragraph","children":[{"type":"span","value":"Everyone loves to get something for free. And everyone loves the idea of winning a competition. Bonus, it’ll get clients excited and talking about the salon. Encourage clients to enter the competition by texting a number and the winner can be notified via SMS."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Staff rosters"}]},{"type":"paragraph","children":[{"type":"span","value":"There’s not much worse for a business owner than finding out a staff member won’t be able to work that day a few hours before their shift was due to start. That’s where SMSes can be useful. They can be used to fill all last minute openings by sending one SMS to all staff members at once. SMS can also be used to remind staff members about their upcoming shifts, something that could be particularly useful for salons that operate from multiple locations. And by implementing a two-way messaging system, staff members will be able to reply to the SMS to indicate their availability."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Regular beauty tips by SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"Encourage clients to register to receive weekly beauty tips. This will keep the salon top of mind and will be a weekly reminder that they should book their next appointment. There will be no doubt in every client’s mind about who they should speak to about sorting out their most pressing beauty concerns."}]},{"type":"paragraph","children":[{"type":"span","value":"Let’s be real. All of your clients, both existing and potential, are already communicating via text. Many, in fact, would far rather SMS a business than make a phone call to book an appointment. So, why not speak to them in a way that they prefer."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re interested in learning more about how other"},{"url":"/articles/digital-marketing/6-industries-using-sms-messaging/","type":"link","children":[{"type":"span","value":" industries are using SMS messaging to communicate with their customers"}]},{"type":"span","value":", read our recent article. It demonstrates how everything from retail to real estate can benefit from sending text messages to customers."}]}]}}}},{"seo":{"title":"The best ways to use SMS campaigns in B2B marketing","description":"Clickatell looks at some of the best ways to use SMS campaigns in B2B marketing as well as SMS best practices in this regulated industry.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633104340-smsmessaging-300x117.jpg?auto=format","id":"DatoCmsAsset-25878468"}},"internalName":"The best ways to use SMS campaigns in B2B marketing","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633104340-smsmessaging-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633104340-smsmessaging-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633104340-smsmessaging-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633104340-smsmessaging-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgNEw4XGhYQDQ0NFxEVDQ0NFxUZGBYTFiEaHysjJh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAPHDsdGh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBQABBv/EAB4QAAEDBAMAAAAAAAAAAAAAAAABAgUDBBFCEjJB/8QAFQEBAQAAAAAAAAAAAAAAAAAABAD/xAAZEQACAwEAAAAAAAAAAAAAAAAAAQIDIRL/2gAMAwEAAhEDEQA/AN0yb4ICuptalPCCTwvUPaxVEcBX8o5qZILZXoQP0yktP//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633104340-smsmessaging-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgNEw4XGhYQDQ0NFxEVDQ0NFxUZGBYTFiEaHysjJh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAPHDsdGh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBQABBv/EAB4QAAEDBAMAAAAAAAAAAAAAAAABAgUDBBFCEjJB/8QAFQEBAQAAAAAAAAAAAAAAAAAABAD/xAAZEQACAwEAAAAAAAAAAAAAAAAAAQIDIRL/2gAMAwEAAhEDEQA/AN0yb4ICuptalPCCTwvUPaxVEcBX8o5qZILZXoQP0yktP//Z"}},"id":"DatoCmsTemplateArticle-61953550","title":"The best ways to use SMS campaigns in B2B marketing","slug":"sms-campaigns-b2b-marketing","meta":{"updatedAt":"2022-11-18T09:09:28.898+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Best B2B SMS campaigns"}]},{"type":"paragraph","children":[{"type":"span","value":"It should come as no surprise that people prefer to receive SMSes over other forms of communication. And that holds true for business buyers as well as consumers. SMS campaigns are the number one way to reach buyers and convert leads into sales. It’s important to note though that the SMS industry is heavily regulated and you’ll find yourself in hot water if a customer's cell number is abused in any way."}]},{"type":"paragraph","children":[{"type":"span","value":"A recent study by"},{"url":"https://www.thinkwithgoogle.com/consumer-insights/the-changing-face-b2b-marketing/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" Google and Millward Brown Digital"}]},{"type":"span","value":" of 3,000 B2B decision-makers about their research and purchase habits found that B2B mobile usage has intensified throughout the entire buying cycle."}]},{"type":"paragraph","children":[{"type":"span","value":"Their findings include:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Nearly half of all B2B researchers are millennials."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"B2B researchers who aren't in the c-suite influence purchase decisions"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"71% of B2B researchers start their research with a generic search"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"B2B researchers are using mobile throughout their entire buying cycle"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"B2B researchers watch video during their path to purchase"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"These statistics make sense as SMS campaign messages are more likely to be opened and are opened more speedily than emails. The study concluded that the most important thing to be thinking about is whether or not your marketing efforts are targeted to this changing audience."}]},{"type":"paragraph","children":[{"type":"span","value":"\"B2B influencers are likely younger than expected, and you need to make sure you're reaching them where they are and providing them with the content they're seeking. That means stepping up the intensity in your search, mobile, and video efforts. Delivering content-rich mobile and video experiences are now critical to successfully reaching your B2B customers and moving them through the path to purchase,\" the researchers wrote."}]},{"type":"paragraph","children":[{"type":"span","value":"Marketers need to keep in mind that SMS best practices for appealing to business buyers are very different than appealing to consumers. There are important things they should definitely be doing and here are some of them."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Help rather than sell"}]},{"type":"paragraph","children":[{"type":"span","value":"The first SMS marketing messages sent to your list shouldn’t aim to sell your products or services. Instead, they should offer a solution to buyers’ needs. If you help them to solve a particular business problem, they’ll be more likely to think of you when it’s time to sign up with a new provider."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Answer your users' questions"}]},{"type":"paragraph","children":[{"type":"span","value":"Because 71% of B2B researchers start their research with a generic search, it’s important that your website, social and SMS campaigns all answer users’ questions. All it takes is a little bit of research to find what users’ are looking for. In this way, you’re able to provide answers to questions that your buyers hadn’t yet thought to ask."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Build authority with thought leader blog posts, webinars, and podcasts"}]},{"type":"paragraph","children":[{"type":"span","value":"Research has found that companies which post regular content, especially blog posts, at least 16 each month, receive more leads than companies which only produce up to four. This cements your business’ executives as thought leaders to others in the industry and to your clients, both current and potential. Use SMSes to drive your list to check out recent content on your site."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Some quick points about creating the ideal SMS campaigns"}]},{"type":"paragraph","children":[{"type":"span","value":"Messages must be valuable to customers and create a sense of urgency. They must also be personalized to each customer or buyer and should, if possible, include an easy to remember short code. These points will ensure that your messages are valued rather than distrusted and prove your company is one that should be trusted."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’d like to know more about SMS best practices, have a look at our recent article about"},{"url":"/articles/digital-marketing/the-dos-and-donts-of-using-text-message-services-sms/","type":"link","children":[{"type":"span","value":" SMS marketing do’s and don’ts"}]},{"type":"span","value":". It explains what you should and shouldn’t be doing when putting together your SMS campaigns."}]},{"type":"paragraph","children":[{"type":"span","value":"To start sending out successful SMS campaigns, have a look at "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":" - a powerful, customizable, and fully scalable communication system that enables you to manage your business communication more effectively. "},{"url":"/sign-up/","type":"link","children":[{"type":"span","value":"Sign up for a free account"}]},{"type":"span","value":" today and take advantage of unlimited free testing in the sandbox environment."}]}]}}}},{"seo":{"title":"How mobile has changed search intent","description":"Clickatell discusses how mobile has changed search intent as well as the importance of knowing and understanding the brand to customer experience.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633617906-smstechnology-300x117.jpg?auto=format","id":"DatoCmsAsset-26598957"}},"internalName":"How mobile has changed search intent","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633617906-smstechnology-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633617906-smstechnology-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633617906-smstechnology-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633617906-smstechnology-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoREggLExINDhgNDg0YDh0QDREYFx8ZGBYVFhUdHysvGh0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFig7OzsvOy8vLy8vOy8vLy8vLy8vNS8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAQUH/8QAHxAAAQMEAwEAAAAAAAAAAAAAAQAEBQIDIjETITIS/8QAFgEBAQEAAAAAAAAAAAAAAAAABAIB/8QAGxEAAQQDAAAAAAAAAAAAAAAAAgAEETEBAyH/2gAMAwEAAhEDEQA/ACMW8b3LgyCdx95qG4yGlkEUTzDspyzqPAOzpa81hNKmgYHivJV41pp9BQikxUfnZUI46wikzNr/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633617906-smstechnology-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoREggLExINDhgNDg0YDh0QDREYFx8ZGBYVFhUdHysvGh0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFig7OzsvOy8vLy8vOy8vLy8vLy8vNS8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAQUH/8QAHxAAAQMEAwEAAAAAAAAAAAAAAQAEBQIDIjETITIS/8QAFgEBAQEAAAAAAAAAAAAAAAAABAIB/8QAGxEAAQQDAAAAAAAAAAAAAAAAAgAEETEBAyH/2gAMAwEAAhEDEQA/ACMW8b3LgyCdx95qG4yGlkEUTzDspyzqPAOzpa81hNKmgYHivJV41pp9BQikxUfnZUI46wikzNr/2Q=="}},"id":"DatoCmsTemplateArticle-61953565","title":"How mobile has changed search intent","slug":"mobile-search-intent","meta":{"updatedAt":"2022-11-21T13:40:45.170+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"The rise of Mobile Search"}]},{"type":"paragraph","children":[{"type":"span","value":"There’s likely not a day that goes by when you don’t reach for your phone to search for something. It could be anything. But we have become so used to being able to find answers automatically, we don’t hesitate to search for them. Do you remember a time, not too long ago, when a question would pop into your mind and you’d dismiss that thought without finding the answer? We have all become used to immediate information gratification. Watching a movie and wonder where you’ve seen that actress before? Google it. Eating dinner with family and wonder what that specific pasta is called? Google it. Want to buy something but not sure when the store’s open? Google it. Mobile has completely changed search intent and this is clearly not a trend that’ll be going anywhere."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Treasure trove of customer behavior data"}]},{"type":"paragraph","children":[{"type":"span","value":"A few years ago, you would have searched the Yellow Pages, asked a friend or driven to the store to check if it’s open. And it’s this realization that led"},{"url":"https://www.thinkwithgoogle.com/consumer-insights/mobile-search-consumer-behavior-data/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" Think With Google"}]},{"type":"span","value":" to partner with research firm Purchased. Smartphone users, 1 000 of them, were asked to take a quick poll a few times each day about their needs and what they did to meet them. They received 14 000 responses about choosing a restaurant to go to for dinner, searching for coupons while standing in store aisles and planning a family vacation. That’s a treasure trove of customer behavior data for every business owner and marketer."}]},{"type":"paragraph","children":[{"type":"span","value":"But, interestingly, they found that consumers were not only searching to gratify their immediate needs. They were also researching long-term projects – 68 percent of people used search to address questions about an issue they wanted to address at some point in the future."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Importance of knowing and understanding customer search intent"}]},{"type":"paragraph","children":[{"type":"span","value":"Says Google's VP of marketing, Lisa Gevelber: “People have more choices than ever to meet their needs—online and offline. And as they turn to their smartphones to make decisions, learn something new, get something accomplished, or tackle a future goal—search is their lifeline. This is why so many brands use search to make an impression early and get into the consideration set when people are starting to form opinions.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Gevelber goes on to say that marketers must connect all of the information provided across channels. And it’s search intent, she says, where marketers must start. By knowing consumers’ needs before they do, you can be sure you’re meeting people in their decision making moments with the information they need.  And, positively, Google has become really good at understanding search intent. It knows what you mean when you ask something."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Swayed by search results"}]},{"type":"paragraph","children":[{"type":"span","value":"Google uses what it calls \"micro-moments\" to understand users' search intent. These are the moments at which consumers are most likely to be swayed by search results. These include \"I want to buy\", \"I want to know\", \"I want to go\" and \"I want to do\"."}]},{"type":"paragraph","children":[{"type":"span","value":"Says an article on"},{"url":"https://searchenginewatch.com/2017/02/15/the-psychology-of-search-intent-converting-moments-that-matter/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" Search Engine Watch"}]},{"type":"span","value":": \"Each of these search types articulate—in part through contextualized linguistic triggers like “how”, “why”, “when” and “where”—a different chief priority on the part of the user. Google responds to these priorities by crafting algorithmic outcomes that work to bring hosted content, both organic and paid, before the users based both on terminological relevance and likely user behaviors like—like purchase, or access.\""}]},{"type":"paragraph","children":[{"type":"span","value":"This is an opportunity for brands to work together with users to build richer and more vibrant experiences during the brand-to-customer relationship. If mobile tech trends interest you, you may be interested in learning more about the"},{"url":"/articles/digital-marketing/brief-history-mobile-marketing/","type":"link","children":[{"type":"span","value":" history of mobile marketing"}]},{"type":"span","value":". One of our recent articles details the story of mobile, from the invention of the text message in 1973 to the mobile-first world we live in today."}]}]}}}},{"seo":{"title":"The growth of AI ecommerce","description":"Clickatell looks at the growth of AI eCommerce and systems that run behind the scenes and add to a customer’s shopping experience.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format","id":"DatoCmsAsset-25873334"}},"internalName":"The growth of AI ecommerce","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg0SEggVBg4JDQ0JDQgGDhENFhENFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFRAQHDscIhwvLy8vLy8vLy8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwUG/8QAGhAAAgMBAQAAAAAAAAAAAAAAAAECBDEFA//EABYBAAMAAAAAAAAAAAAAAAAAAAMEBf/EABkRAAEFAAAAAAAAAAAAAAAAAAABAgMEEf/aAAwDAQACEQMRAD8At2araERpNxKtnBflhHisuHJDN9GlJLAKvTwAy2HA9U//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg0SEggVBg4JDQ0JDQgGDhENFhENFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFRAQHDscIhwvLy8vLy8vLy8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwUG/8QAGhAAAgMBAQAAAAAAAAAAAAAAAAECBDEFA//EABYBAAMAAAAAAAAAAAAAAAAAAAMEBf/EABkRAAEFAAAAAAAAAAAAAAAAAAABAgMEEf/aAAwDAQACEQMRAD8At2araERpNxKtnBflhHisuHJDN9GlJLAKvTwAy2HA9U//2Q=="}},"id":"DatoCmsTemplateArticle-61953956","title":"The growth of AI ecommerce","slug":"growth-ai-ecommerce","meta":{"updatedAt":"2022-11-21T13:40:08.440+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI in eCommerce"}]},{"type":"paragraph","children":[{"type":"span","value":"The world of ecommerce has expanded exponentially from the days of Amazon founder Jeff Bezos selling books out of his garage. Now, customers can purchase almost anything online and have it delivered within a matter of days or even hours. There’s no end in sight to the way ecommerce can be utilized. One of the aspects of this growth is the implementation of AI ecommerce. It plays a pivotal role, especially in larger stores."}]},{"type":"paragraph","children":[{"type":"span","value":"The term artificial intelligence (AI) refers to a collection of programs that can simulate the way a  human interacts with the world. This allows companies to implement chatbots that will respond to customers the same way in which a customer service representative would. Couple AI with machine learning, and the chatbots can pick up on language and interactions on its own. This leads to the creation of powerful shopping tools for stores and customers alike. It also adds to the online customer service experience."}]},{"type":"paragraph","children":[{"type":"span","value":"AI ecommerce isn’t just about chatbots. In fact, a large portion of it deals with systems that run behind the scenes and add to a customer’s shopping experience."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Ecommerce as a tool"}]},{"type":"paragraph","children":[{"type":"span","value":"Amazon has grown tremendously since its inception and is now one of the world’s largest ecommerce stores with annual revenue of $136-billion. The ecommerce giant didn’t grow to this magnitude from just selling DVDs and video games. Bezos has had to be clever about the way in which Amazon expands – just look at the Kindle range of devices."}]},{"type":"paragraph","children":[{"type":"span","value":"A core aspect of its growth is making sure clients always have the products they want and showing them options they didn’t know they needed. This is achieved through AI ecommerce and machine learning. Amazon is able to recommend similar products to clients other than the ones they are currently looking at. By analyzing buyer history, the store can ‘predict’ what a customer will purchase next. Whenever you look at a product page on Amazon, each product recommendation and “customers who bought this item also bought” suggestion is generated through AI and machine learning. The more you purchase, the more accurate Amazon is able to send you relevant product recommendations. This methodology helps stores stay up to date with online shopping trends."}]},{"type":"paragraph","children":[{"type":"span","value":"By data-mining the buying habits of customers, Target was able to know that a woman was "},{"url":"https://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"pregnant before her father did"}]},{"type":"span","value":". By creating a set of criteria, the store was able to isolate which women would soon be expecting a child and send them relevant marketing information. And while this may appear to b extreme, it does make way for other product marketing options, such as similar books or movies you purchase."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"AI ecommerce in a video on demand"}]},{"type":"paragraph","children":[{"type":"span","value":"Ecommerce isn’t just about selling physical products and shipping them to the customer. For example, Netflix uses advanced systems to recommend new shows to consumers based on their viewing habits. When doing so, it looks at a range of factors, such as the videos you liked and what other people like as well. The company was able to further refine this function by removing the star rating from titles and replacing it with a thumbs up or down option."}]},{"type":"paragraph","children":[{"type":"span","value":"This allows the service to offer up products that customers want to enjoy, which encourages them to keep subscribing. The service does not look at pure tailoring as it offers up alternative titles to show the client that there is some variety as well. Netflix is also able to analyze data on which shows have been watched and their ratings in order to create future content, such as the service’s original series. By doing so, the company increases its pull in online customer service without the customer knowing."}]},{"type":"paragraph","children":[{"type":"span","value":"And ecommerce isn’t alone in leveraging these technologies for their benefit. AI and chatbots are being deployed by the banking industry too. Read our article on how this is helping their "},{"url":"/articles/technology/chatbots-ecommerce-banking/","type":"link","children":[{"type":"span","value":"customer service teams handle more clients faster"}]},{"type":"span","value":" and more effectively."}]}]}}}},{"seo":{"title":"How the non-profit industry and SMS messaging can work hand in hand","description":"Clickatell discusses how charities can use SMS messaging to reach out to their donors and fundraisers as well as offering services such as Text to Donate.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633152037-clickatells-text-messaging-connects-thousands-around-the-world-during-live-obama-cairo-speech-300x117.jpg?auto=format","id":"DatoCmsAsset-25976947"}},"internalName":"How the non-profit industry and SMS messaging can work hand in hand","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633152037-clickatells-text-messaging-connects-thousands-around-the-world-during-live-obama-cairo-speech-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633152037-clickatells-text-messaging-connects-thousands-around-the-world-during-live-obama-cairo-speech-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633152037-clickatells-text-messaging-connects-thousands-around-the-world-during-live-obama-cairo-speech-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633152037-clickatells-text-messaging-connects-thousands-around-the-world-during-live-obama-cairo-speech-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFRIXDhgcDg0NDxENFg0SFx8ZGBYTFhUdHysjJh0oKRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBEQHDsdFh07Ly8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBQD/xAAfEAABAwQDAQAAAAAAAAAAAAAAAQIEAwYRMxQ0cQX/xAAVAQEBAAAAAAAAAAAAAAAAAAACA//EABsRAAIBBQAAAAAAAAAAAAAAAAABAhETITFB/9oADAMBAAIRAxEAPwBX9C8X8VVaSIl/V6eW4I8jqKRKOxfQKFeimsjaRfVZzMqhgdI1mKWkNaP/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633152037-clickatells-text-messaging-connects-thousands-around-the-world-during-live-obama-cairo-speech-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFRIXDhgcDg0NDxENFg0SFx8ZGBYTFhUdHysjJh0oKRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBEQHDsdFh07Ly8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBQD/xAAfEAABAwQDAQAAAAAAAAAAAAAAAQIEAwYRMxQ0cQX/xAAVAQEBAAAAAAAAAAAAAAAAAAACA//EABsRAAIBBQAAAAAAAAAAAAAAAAABAhETITFB/9oADAMBAAIRAxEAPwBX9C8X8VVaSIl/V6eW4I8jqKRKOxfQKFeimsjaRfVZzMqhgdI1mKWkNaP/2Q=="}},"id":"DatoCmsTemplateArticle-61954268","title":"How the non-profit industry and SMS messaging can work hand in hand","slug":"nonprofit-sms-messaging","meta":{"updatedAt":"2022-11-21T13:38:35.778+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Bulk SMS for non-profits"}]},{"type":"paragraph","children":[{"type":"span","value":"There are two things those in the non-profit industry don’t have: time and money. Well, they likely don’t have many other things, either. But they really don’t have those two things and that’s where SMS messaging could be useful."}]},{"type":"paragraph","children":[{"type":"span","value":"SMS is a cost-effective way for non-profits to communicate with donors, volunteers, and many more. It provides an easy to manage way of communicating with everyone essential to running a charity. SMS enables you to increase efficiency and decrease costs."}]},{"type":"paragraph","children":[{"type":"span","value":"In the non-profit sector, there is always more to be done, more money to raise, and more people to help. SMS allows you to do more while costing less. In fact, there are so many ways that the non-profit industry and SMS messaging work well together, we’ve created a list of some of the most effective ways."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Use SMS messaging to communicate effectively"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS is more personal than email. Communicate with donors and fundraisers in this way and they’ll feel like they’re part of the non-profit’s mission. With a near perfect open rate of 98%, SMS is the best way to ensure a non-profit’s message is communicated to the right people."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Call for urgent help"}]},{"type":"paragraph","children":[{"type":"span","value":"Sometimes, in times of emergency, it might be necessary to reach out for urgent help. It might be necessary to call for volunteers, to have additional food donated or call for last-minute volunteers for a family in need. The immediacy of SMS makes it perfect for responding to urgent requests."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Text to donate"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s essential that non-profits make donating as simple as possible for donors. An easy way to do that is to offer a text to donate option. Says"},{"url":"http://www.nonprofitpro.com/article/6-roles-sms-nonprofit-strategy/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" Non-profit PRO"}]},{"type":"span","value":": “Modern text-to-give solutions let donors opt in with a short code to receive a message with an embedded link that points to the donation page. After the one-time registration, where the donor fills in credit card details, future donations are as simple as texting the donation amount to the short code (i.e. a donor can donate $10 to your non-profit by texting 10 to 55555) after the one-time registration.”"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Events"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS messaging is the perfect way of communicating about events with donors and fundraisers. With SMS, they’ll know all the details of the event well before the time. And with two-way-messaging, attendees will be able to RSVP easily."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"SMS marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s possible for non-profits to use SMS marketing to communicate information about fundraising drives and to let donors know about progress toward goals. In this way, they’re updated throughout the process. Being updated in this way builds trust and allows donors to see that their funds are being used as intended. And once you reach your fundraising target, use SMS to let donors and funders know."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Manage volunteers"}]},{"type":"paragraph","children":[{"type":"span","value":"Bulk SMS makes it simple to send messages to an entire complement of volunteers. In this way it’s possible to issue reminders about shifts, let volunteers know about an open shift that needs to be filled, and send reminders about events in specific locations."}]},{"type":"paragraph","children":[{"type":"span","value":"During events, SMSes can be used to communicate with volunteers about specific donors who need to be urgently attended to. In addition, SMS can be used to take the pressure off of volunteers who previously would have had to spend time making phone calls to donors or, even more time-consuming, meeting with people in person."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"As you can see, by making use of services like "},{"url":"/products/sms","type":"link","children":[{"type":"span","value":"bulk SMS"}]},{"type":"span","value":" and "},{"url":"/products/sms/long-numbers/","type":"link","children":[{"type":"span","value":"two-way messaging"}]},{"type":"span","value":", there are many ways that the non-profit industry and SMS messaging work well together. If you’re curious about how"},{"url":"/articles/digital-marketing/getting-creative-with-bulk-sms-messaging/","type":"link","children":[{"type":"span","value":" bulk SMS can be used creatively in other industries"}]},{"type":"span","value":", read our recent article. It highlights how SMS can benefit those in many different industries including healthcare, government, and insurance."}]}]}}}},{"seo":{"title":"Why investing in AI trends is smart business","description":"Clickatell discusses some of the reasons businesses should be investing in AI to take advantage of developments in AI technology.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format","id":"DatoCmsAsset-25987572"}},"internalName":"Why investing in AI trends is smart business","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ4LDhgQDg0NDh0NDhEWFx8aGBYTFiEaHysjHR0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7LzUvLy81NTsvLy8vLzU1Ly87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB8QAAEDBAMBAAAAAAAAAAAAAAEAAgUEESExAxMUEv/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAP/EABoRAAIDAQEAAAAAAAAAAAAAAAADAQIRMSH/2gAMAwEAAhEDEQA/AGaanOJ7DdwQOLnKYVdvobQmYJ6nZKWo5x9+ztZrZ0KKedNk4penJFnBRJtM42GSrTq2cJWXGn//2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ4LDhgQDg0NDh0NDhEWFx8aGBYTFiEaHysjHR0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7LzUvLy81NTsvLy8vLzU1Ly87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB8QAAEDBAMBAAAAAAAAAAAAAAEAAgUEESExAxMUEv/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAP/EABoRAAIDAQEAAAAAAAAAAAAAAAADAQIRMSH/2gAMAwEAAhEDEQA/AGaanOJ7DdwQOLnKYVdvobQmYJ6nZKWo5x9+ztZrZ0KKedNk4penJFnBRJtM42GSrTq2cJWXGn//2Q=="}},"id":"DatoCmsTemplateArticle-61954552","title":"Why investing in AI trends is smart business","slug":"investing-ai-trends-smart-business","meta":{"updatedAt":"2022-11-21T13:37:21.817+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Investing in smart machines"}]},{"type":"paragraph","children":[{"type":"span","value":"With AI trends moving as quickly as they are, it’s difficult to predict how the technology will change over the next 10 to 20 years. By 2018, some 3 million people will be supervised by a robot; by 2020 smart machines will be a top priority for CFOs.  Every industry from journalism to marketing and politics to customer service is being disrupted by AI that’s increasingly able to replicate human behavior. The future that everyone’s been talking about is already here. The only question left to answer is how it’ll continue to change our lives."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/artificial-intelligence-will-disrupt-customer-service-industry/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"How AI will disrupt the customer service industry"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The infrastructure is already there"}]},{"type":"paragraph","children":[{"type":"span","value":"The proliferation of smartphones and the internet means that the world is moving online. With everyone permanently attached to their phones, surfing the web, posting to social media and texting, data is being created constantly. It’s data that details our behavior, interests, knowledge, and connections. And it’s all there, available as the raw material for AI."}]},{"type":"paragraph","children":[{"type":"span","value":"The costs of computing and storage are plummeting as processors are getting faster and more efficient, making increasingly complex AI processes more feasible than ever. There have also been significant improvements in the design and roll out of AI software which promises to accelerate the advancement of AI even further. And AI-driven products have already filtered through to every part of our lives, from the search engines we use to the messenger apps we talk over. These technologies aren’t going away anytime soon."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Risk vs reward"}]},{"type":"paragraph","children":[{"type":"span","value":"While some might say that it’s impossible to predict whether the risks of AI applications to business outweigh the rewards, analysts are having none of it. Research suggests that by 2020, "},{"url":"http://www.gartner.com/smarterwithgartner/gartner-predicts-our-digital-future/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"5 percent of all economic transactions"}]},{"type":"span","value":" will be handled by autonomous software agents – that is AI."}]},{"type":"paragraph","children":[{"type":"span","value":"The real question is whether companies are willing to take the plunge and invest in the research of the technology and fund its continued development. Some have done it by accident, like the company in America that paid a programmer more than half a million dollars over six years, only to learn that he had "},{"url":"https://thenewstack.io/cs-grad-automates-job-plays-games-work-six-years/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"automated his own job"}]},{"type":"span","value":" and had been playing games and gymming on company time."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Who’s running with AI trends already?"}]},{"type":"paragraph","children":[{"type":"span","value":"Not surprisingly, many advancements in AI trends have been funded by the military. In 2018, the US government will spend $4.6 billion on drones and drone research as automated drones set to replace manned drones in the field. AI drones simply need to be given the destination of a target. They can dodge air defenses and reach the target on their own. Lethal decisions will still be made by human minds."}]},{"type":"paragraph","children":[{"type":"span","value":"But academic breakthroughs in the applications of AI are being made. Institutions like the Massachusetts Institute of Technology and the University of Oxford are trying to "},{"url":"http://www.bbc.com/future/story/20150122-the-secret-to-immortality","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"map out the human brain"}]},{"type":"span","value":" in an attempt to emulate it. This has the potential to lead down two paths – creating an AI that replicates the complexities of the human brain and actually emulating the brain function. The latter comes with a slew of ethical questions around the god complex."}]},{"type":"paragraph","children":[{"type":"span","value":"So, advancements are happening, with or without your investment. Prevailing wisdom says the risk of being left behind is far greater than the benefits of playing it safe. If you’d like to learn more about how AI trends are disrupting other industries, read our latest article. It outlines what "},{"url":"/articles/customer-relationship-management/ai-lead-generation-process-automation/","type":"link","children":[{"type":"span","value":"strides AI is making in the business and marketing sectors"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"How SMS solutions benefit the automotive industry","description":"Clickatell looks at uses for SMS messaging in the automotive industry including servicing and targeted SMS marketing campaigns.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633618427-istock-470692490-1440x560-1-300x117.jpg?auto=format","id":"DatoCmsAsset-26599147"}},"internalName":"How SMS solutions benefit the automotive industry","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633618427-istock-470692490-1440x560-1-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633618427-istock-470692490-1440x560-1-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633618427-istock-470692490-1440x560-1-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633618427-istock-470692490-1440x560-1-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoNCAgLEw0ODgwNDg0NECINDQ0YFxMZGBYTFhUaHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwUE/8QAHRAAAQQCAwAAAAAAAAAAAAAAAAIFBjEBBAMTIf/EABYBAQEBAAAAAAAAAAAAAAAAAAQDAv/EABsRAAICAwEAAAAAAAAAAAAAAAABAxESQVEC/9oADAMBAAIRAxEAPwC5svSk4H6L2tSfCBu0aWijU9LRGH0xEqkPPwooCdMcY66AHkuDLZ//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633618427-istock-470692490-1440x560-1-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoNCAgLEw0ODgwNDg0NECINDQ0YFxMZGBYTFhUaHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwUE/8QAHRAAAQQCAwAAAAAAAAAAAAAAAAIFBjEBBAMTIf/EABYBAQEBAAAAAAAAAAAAAAAAAAQDAv/EABsRAAICAwEAAAAAAAAAAAAAAAABAxESQVEC/9oADAMBAAIRAxEAPwC5svSk4H6L2tSfCBu0aWijU9LRGH0xEqkPPwooCdMcY66AHkuDLZ//2Q=="}},"id":"DatoCmsTemplateArticle-61964710","title":"How SMS solutions benefit the automotive industry","slug":"sms-solutions-automotive-industry","meta":{"updatedAt":"2022-10-26T22:40:59.247+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS solutions for auto"}]},{"type":"paragraph","children":[{"type":"span","value":"The automotive industry is one of the largest in the world. It consists of manufacturing, retail, and service and was estimated to have "},{"url":"http://www.marketwired.com/press-release/automotive-manufacturing-industry-to-reach-17-trillion-by-2015-1544352.htm","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"reach a value of $1.7 trillion by 2015"}]},{"type":"span","value":". It has been at the forefront of technology innovations such as artificial intelligence (AI) and safety, setting benchmarks for other sectors. And, SMS solutions remain at the core of keeping the industry moving."}]},{"type":"paragraph","children":[{"type":"span","value":"If you don’t own a car, there’s a chance you use some sort of vehicle to get to school, work or social events. Since the invention of the Model T Ford in 1908, cars are now everywhere and the preferred mode of transportation. All vehicles require a service at least once a year. Customers take their cars to mechanics and dealers in order to make sure that everything is running correctly for the foreseeable future. While this is a useful process, it is also one that can be tedious – especially for those with day jobs. Customers need to call up dealerships, arrange for their car to be serviced, and find a way back to work."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"SMS solutions for ease of use"}]},{"type":"paragraph","children":[{"type":"span","value":"Enter "},{"url":"/products/sms","type":"link","children":[{"type":"span","value":"SMS solutions"}]},{"type":"span","value":", an easy way to streamline the service and automotive process. Almost everyone has a phone and each of those devices can send and receive SMS messages. This means that automotive customers are easy to contact and have a convenient way of contacting a dealer or service center. It’s much simpler to quickly type out a few characters on your phone than holding on the phone and waiting for an auto-prompter to direct you to the right person to speak to."}]},{"type":"paragraph","children":[{"type":"span","value":"In order to harness the power of SMS, those dealing with cars need to implement the technology into their customer experience plan. By doing so, customers are able to book appointments, check on the progress of a service, and ask general questions without having to call a center or log onto a website. It’s an overall faster and more convenient way of doing business."}]},{"type":"paragraph","children":[{"type":"span","value":"An SMS solution also greatly reduces the amount of time that both parties need to spend on booking a service. The customer’s SMS can be received by a program, which will book the service and facilitate any basic questions. If problems arise, a consultant can then be called in to deal with the client."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"SMS solutions for marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS solutions aren’t just about giving the customer the best possible service. When it comes to SMS, the automotive industry can use this technology to grow sales. Bulk SMS can be used to advertise new car models, specials, and event days, for example. It can be further used to gather valuable information on potential and current clients."}]},{"type":"paragraph","children":[{"type":"span","value":"Car dealerships can create a database of their current clients and those that have previously shown interest in purchasing a new car or truck. By setting up a select set of criteria, the dealership can send SMS messages to potential clients depending on their age, income bracket, and what car they’ve purchased before. This targeted method allows for only the most ideal candidates for a sale to be contacted and removes the possibility of mass spamming a group of uninterested buyers."}]},{"type":"paragraph","children":[{"type":"span","value":"For more information on SMS marketing, take a look at our article on its "},{"url":"/articles/digital-marketing/sms-marketing-role-mobile/","type":"link","children":[{"type":"span","value":"role in mobile trends"}]},{"type":"span","value":". It talks about real-time interactions and how to connect to a listening audience."}]},{"type":"paragraph","children":[{"type":"span","value":"And, if you’re interested in implementing SMS solutions in your business, have a look at "},{"url":"/products/platform/","type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":". It’s powerful, customizable, and fully scalable and enables you to manage your business communication more effectively. "},{"url":"/sign-up","type":"link","children":[{"type":"span","value":"Sign up for a free account"}]},{"type":"span","value":" and take advantage of unlimited free testing in the sandbox environment."}]}]}}}},{"seo":{"title":"Mobile marketing trends","description":"Clickatell looks at key trends in mobile marketing in 2017 including social media in ecommerce, omnic channel marketing and the rise of chatbots.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633618601-istock76538271xlarge-768x312.jpg?auto=format","id":"DatoCmsAsset-26599188"}},"internalName":"Mobile marketing trends","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633618601-istock76538271xlarge-768x312.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633618601-istock76538271xlarge-768x312.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633618601-istock76538271xlarge-768x312.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633618601-istock76538271xlarge-768x312.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoODhgQFRUNDhUVFQ0eFx8lGhYfFiEmHysjGh0oHRUWJTUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7Ozs7Oy8vOy8vOzs1NS8vLy8vLy8vLzs1Ly8vLy8vLy81Ly8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAGAQIHAP/EACEQAAEDBAEFAAAAAAAAAAAAAAEAAgQDBTE0cRESFCEi/8QAFgEAAwAAAAAAAAAAAAAAAAAAAwQF/8QAGxEAAQUBAQAAAAAAAAAAAAAAAQACAxEhEgT/2gAMAwEAAhEDEQA/ANbn1TThvLc9EDdcpLJp+TlOpWm/hC6wHlH0MocrRac8UpDDiV2qa+rGHcFCpadcLkdrRSmzTHs4v//Z"},"width":768,"height":312},"url":"https://www.datocms-assets.com/54467/1633618601-istock76538271xlarge-768x312.jpg?auto=format","width":768,"title":null,"height":312,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoODhgQFRUNDhUVFQ0eFx8lGhYfFiEmHysjGh0oHRUWJTUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7Ozs7Oy8vOy8vOzs1NS8vLy8vLy8vLzs1Ly8vLy8vLy81Ly8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAGAQIHAP/EACEQAAEDBAEFAAAAAAAAAAAAAAEAAgQDBTE0cRESFCEi/8QAFgEAAwAAAAAAAAAAAAAAAAAAAwQF/8QAGxEAAQUBAQAAAAAAAAAAAAAAAQACAxEhEgT/2gAMAwEAAhEDEQA/ANbn1TThvLc9EDdcpLJp+TlOpWm/hC6wHlH0MocrRac8UpDDiV2qa+rGHcFCpadcLkdrRSmzTHs4v//Z"}},"id":"DatoCmsTemplateArticle-61964723","title":"Mobile marketing trends","slug":"mobile-marketing-trends-2017","meta":{"updatedAt":"2022-11-21T13:35:36.093+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Mobile marketing trends in 2017 and beyond"}]},{"type":"paragraph","children":[{"type":"span","value":"Did you know that "},{"url":"https://www.bigcommerce.com/blog/ecommerce-trends/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"51 percent of Americans prefer to shop online"}]},{"type":"span","value":" rather than in stores? This figure jumps to 56 percent for Gen Xers and 67 percent for millennials. Some predict that ecommerce sales will top $520 billion annually by 2020. These figures suggest that retailers and marketers need to fully embrace ecommerce to survive. The consumer of today is on several devices – smartphone, tablet, computer – and expects an online shopping experience that’s quick, easy, and user-friendly. Brands that don’t deliver, or that have no online presence at all, will simply die out. Here are several mobile marketing trends that will set the standard for this year."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Social media will continue to be an ecommerce player"}]},{"type":"paragraph","children":[{"type":"span","value":"The use of social media to drive traffic to ecommerce sites is not new. But platforms like Facebook and Instagram are constantly making it easier for brands to sell their products. Shopify through Facebook, for example, allows customers to purchase products without leaving the social platform. There are also the likes of Facebook Live and Instagram influencers."}]},{"type":"paragraph","children":[{"type":"span","value":"Often overlooked in the world of mobile marketing, Snapchat is taking ecommerce in its stride. This year saw the launch of video shopping ads with some brands testing a built-in buying option. This involved the user swiping up from the ad to order the product. Even though ads aren’t widely available yet, the use of sponsored geofilters, regular filters, and live stories presents brands with opportunities to leverage the platform. 2017 may be the year that Snapchat grows into the next big thing in social commerce and mobile marketing."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/social-media-management-business/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"9 Ways to use social media management to grow your business"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The rise of chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"With Facebook, Amazon, and Microsoft all releasing new updates on their chatbots, brands are sitting up and taking notice. Chatbots are artificially intelligent agents that help customers while browsing on ecommerce sites through messenger apps. They stimulate intelligent conversations, guide consumer purchases, follow up on orders and help answer any queries. An example of this is "},{"url":"https://www.clickatell.com/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" as it is able to answer customers and field queries for call center agents. A lot of AI systems, including Touch, use machine learning to develop more effective communication the more often they’re used and they can be quite fun and engaging. They can’t respond to every question, of course, and they still have their limits, but they remain an important development in ecommerce and will undoubtedly be further developed in 2017."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/rise-of-the-chatbot/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"The rise of the chatbot"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Omnichannel marketing will be everywhere"}]},{"type":"paragraph","children":[{"type":"span","value":"Bridging the gap between physical and online shopping has been a constant challenge for emarketers. Google’s "},{"url":"https://support.google.com/merchants/answer/3057972?hl=en","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Local Inventory Ads"}]},{"type":"span","value":" and apps like "},{"url":"http://www.adidas.co.uk/glitch","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Glitch"}]},{"type":"span","value":" from adidas are two examples of how retailers are finding new ways to connect the dots between their brick and mortar stores and ecommerce sites. One way of doing this is through omnichannel marketing. Omnichannel marketing is using multiple consumer touchpoints that all achieve a common goal. What consumers see online, they’ll see in the brand’s brick and mortar stores, physical pop-ups and showrooms. In this way, brands encourage deeper relationships with their customers, instead of constantly interacting with them through a screen."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/retail-omnichannel-marketing/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Why retail should embrace omnichannel marketing"}]}]},{"type":"paragraph","children":[{"type":"span","value":"The online fashion site, Missguided, executed this perfectly when they opened their first brick and mortar store in London earlier this year. Even though the ecommerce market is booming, customers still prefer to have the choice of buying online or buying in-store. While the hype around the opening was huge, the store has become a place where customers can collect online purchases. Founder of Missguided, Nitlin Pass, says of the store, “As a brand, it’s important for us to be present wherever our customer wants to shop with us, be it online or off.” And click and collect is fast becoming a popular method of doing ecommerce retail."}]},{"type":"paragraph","children":[{"type":"span","value":"One platform in omnichannel marketing that’s making great strides in ecommerce is SMS. The channel is leveraging the proliferation of smartphones to help brands get the word out on promotions, discounts, and reward programs. To read more about the benefits of using SMS and mobile marketing in ecommerce, read our latest article. It highlights some "},{"url":"/articles/digital-marketing/the-benefits-of-sms-marketing-for-businesses/","type":"link","children":[{"type":"span","value":"great benefits of SMS as a business aid"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"How can artificial intelligence applications increase profits?","description":"Clickatell looks at how AI can boost profits by decreasing downtime and preventing failures as well as speeding up analysis of complex financial data.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633151556-dfg.jpg?auto=format","id":"DatoCmsAsset-25976904"}},"internalName":"How can artificial intelligence applications increase profits?","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633151556-dfg.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633151556-dfg.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633151556-dfg.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633151556-dfg.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChMLDg0aDA0NGBENEhYNFyIZGBYVIhYaHysjHR0oKRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDgoPEAkNEC8dFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAaAAABBQEAAAAAAAAAAAAAAAADAQQFBgcA/8QAIBAAAQQABwEAAAAAAAAAAAAAAQACAwQGERIhMTIzBf/EABQBAQAAAAAAAAAAAAAAAAAAAAH/xAAUEQEAAAAAAAAAAAAAAAAAAAAA/9oADAMBAAIRAxEAPwDYxIwjZwTS/YaISAgQk6eUC95JCtfZuNjacylUTiPouSH/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633151556-dfg.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChMLDg0aDA0NGBENEhYNFyIZGBYVIhYaHysjHR0oKRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDgoPEAkNEC8dFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAaAAABBQEAAAAAAAAAAAAAAAADAQQFBgcA/8QAIBAAAQQABwEAAAAAAAAAAAAAAQACAwQGERIhMTIzBf/EABQBAQAAAAAAAAAAAAAAAAAAAAH/xAAUEQEAAAAAAAAAAAAAAAAAAAAA/9oADAMBAAIRAxEAPwDYxIwjZwTS/YaISAgQk6eUC95JCtfZuNjacylUTiPouSH/2Q=="}},"id":"DatoCmsTemplateArticle-61964815","title":"How can artificial intelligence applications increase profits?","slug":"artificial-intelligence-applications-profits","meta":{"updatedAt":"2022-11-09T13:32:33.077+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI to increase profits"}]},{"type":"paragraph","children":[{"type":"span","value":"Artificial intelligence (AI) is a powerful and robust collection of technologies. While most consumers may see it as the future of personal assistants and self-driving cars, AI has the potential to greatly improve a range of other industries as well. It’s not just about the latest technology trends, but rather how artificial intelligence applications can increase profit."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Artificial intelligence applications in the financial sector"}]},{"type":"paragraph","children":[{"type":"span","value":"At present, AI is improving the financial sector, from big banks to private wealth managers. The technology can assess mass amounts of important financial data such as statements, social media posts, and news articles, and turn it into easily digestible and useful data for humans. It is a process that could take human workers days or weeks, it is significantly sped-up to hours or even minutes."}]},{"type":"paragraph","children":[{"type":"span","value":"AI is also helpful when it comes to running through difficult tasks, such as credit scoring, or fielding time-consuming ones, such as handling general customer queries."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Prevent failures and downtime"}]},{"type":"paragraph","children":[{"type":"span","value":"Any company involved in manufacturing or the supply of a resource, such as a power plant or lumber yard, cannot afford unscheduled downtime. These periods of systems being turned off are often due to urgent maintenance and or replacing old or broken parts. And while the machines, and essentially the company, are off, no income is being generated. Fortunately, AI technology is capable of mitigating unnecessary downtime."}]},{"type":"paragraph","children":[{"type":"span","value":"With the implementation of artificial intelligence applications, manufacturing and supply companies can have all of their resources and equipment assessed, especially core components critical to the running of the facility. The system is then able to estimate how long a product will take to run and when it will need to be replaced. This allows workers to fix or replace any parts beforehand, which mitigates the unnecessary loss of revenue."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Virtual workforce"}]},{"type":"paragraph","children":[{"type":"span","value":"Every company requires a workforce, whether it’s five or 5000 individuals. Each of them has a specific job that needs doing, but depending on the company and tasks, there may not be enough hours in the day to achieve everything that is required. Not to mention that humans become tired, sick, or leave for other opportunities. While not a replacement, a virtual workforce is an excellent addition to a company and its staff."}]},{"type":"paragraph","children":[{"type":"span","value":"By implementing an AI-driven virtual workforce, many mundane and low level-jobs can be completed by machines. Workers, in turn, can be given higher priority items and positions to handle. Tasks, such as working out tax or assessing project performance, can rather be handled by AI daily. Companies can then focus on what is important, turning profits and growing, instead of mundane issues."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Creating new items"}]},{"type":"paragraph","children":[{"type":"span","value":"Before the manufacturing process, people need to design the product, create it, and test if it works. This is time-consuming and can become expensive as only a single item is created at a time, and usually by hand. Artificial intelligence applications such as Autodesk’s Project Dreamcatcher can take over design duties to create products. This has further been simplified by other technology trends, such as 3D printing."}]},{"type":"paragraph","children":[{"type":"span","value":"The criteria for the product is fed into an artificial intelligence application. Dreamcatcher can then use the cloud to generate a range of designs and differentiators. It is even able to create these depending on the type of material being used. Once the item is created, sensors can be hooked up to a physical unit, which feeds real-time data back into Dreamcatcher, which improves on the design. The entire process removes needless production and companies can jump straight into creating products."}]},{"type":"paragraph","children":[{"type":"span","value":"If you are further interested in the subject, have a look at our "},{"url":"/articles/technology/artificial-intelligence-and-what-it-means-for-your-business/","type":"link","children":[{"type":"span","value":"article about AI and business"}]},{"type":"span","value":". It touches on what AI is and how social media marketers are implementing the technology."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"The rise of mobile subscribers in the A2P SMS market","description":"Clickatell looks at the rise of application-to-person (A2P) services in the SMS market, predicted to reach as much as $70 billion in 2020.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633618900-karri1440x5603-300x117.jpg?auto=format","id":"DatoCmsAsset-26604373"}},"internalName":"The rise of mobile subscribers in the A2P SMS market","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633618900-karri1440x5603-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633618900-karri1440x5603-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633618900-karri1440x5603-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633618900-karri1440x5603-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLExMLDhUQDg0WDhQSDQ0OFx8aGBYTFhUmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0PEBAQHDscFh0vLy8vLy87Ly8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBQD/xAAgEAABAwIHAAAAAAAAAAAAAAABAAIDBREEBhIhIjE0/8QAFgEAAwAAAAAAAAAAAAAAAAAAAAME/8QAGhEAAQUBAAAAAAAAAAAAAAAAAAEDElFhAv/aAAwDAQACEQMRAD8AX4mtRRvu1wUyXN5E2i6hzE37Uab1Ic5WwZcwZy1puI3JWRoHiFkiK2Uzw//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633618900-karri1440x5603-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLExMLDhUQDg0WDhQSDQ0OFx8aGBYTFhUmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0PEBAQHDscFh0vLy8vLy87Ly8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBQD/xAAgEAABAwIHAAAAAAAAAAAAAAABAAIDBREEBhIhIjE0/8QAFgEAAwAAAAAAAAAAAAAAAAAAAAME/8QAGhEAAQUBAAAAAAAAAAAAAAAAAAEDElFhAv/aAAwDAQACEQMRAD8AX4mtRRvu1wUyXN5E2i6hzE37Uab1Ic5WwZcwZy1puI3JWRoHiFkiK2Uzw//Z"}},"id":"DatoCmsTemplateArticle-61964840","title":"The rise of mobile subscribers in the A2P SMS market","slug":"mobile-a2p-sms","meta":{"updatedAt":"2022-11-21T13:34:22.914+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"The A2P messaging market"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS is a 160 character powerful and robust marketing tool. The Short Messaging Service (SMS) is a functionality that is available on any mobile handset the world over. Since the first message was sent in 1992, there has been no stopping the protocol. And with the rise of application-to-person (A2P) services, SMS will continue to grow. How can A2P SMS work for your business?"}]},{"type":"paragraph","children":[{"type":"span","value":"There has been a range of other products over the years that have tried to rival the SMS. From the now-defunct Mxit, to the Facebook-owned Whatsapp and the microblogging platform Twitter. Each has tried to be the be-all, end-all, and go-to messaging platform, but none have fully succeeded in overtaking SMS providers."}]},{"type":"paragraph","children":[{"type":"span","value":"A crucial problem with apps and the messaging ecosystem is their adoption rate and compatibility with the latest hardware. Mxit, for example, could take weeks to months to work on a newly released device, even if it used the same operating system as a previous model. Using Whatsapp requires that the user has a smartphone in order to install the app and the same can be said for Facebook Messenger. These are not feasible options for large-scale growth, especially in the African markets where feature phones are still the dominant mobile system."}]},{"type":"paragraph","children":[{"type":"span","value":"Even though these platforms have large adoption rates, they still cannot hold the same penetration rate as a standard SMS. Adding to that, SMSes have an open rate between 98 and 99 percent. App platforms require different approaches, such as community-driven engagement or AI chatbots."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What about MMS?"}]},{"type":"paragraph","children":[{"type":"span","value":"Multimedia Messaging Service (MMS) is similar to the SMS as it’s a built-in functionality on phones. It uses the same core systems as SMS and enables the transfer of more than 160 characters per message, and the sending of video and audio. Though it is robust, it is limited to the use of an active data service. This means that if a consumer is not in a data coverage area, or doesn’t have any data on their device, they cannot receive an MMS."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"A2P SMS By the numbers"}]},{"type":"paragraph","children":[{"type":"span","value":"According to a report published by "},{"url":"https://globenewswire.com/news-release/2017/05/23/995205/0/en/Global-A2P-SMS-Market-Size-Will-Reach-USD-70-0-Billion-by-2020.html","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Zion Market Research"}]},{"type":"span","value":", the global A2P SMS market was valued at US$55-billion in 2014. It is expected to grow to US$70-billion by 2020. Adding to this, between 2015 and 2020, the market is expected to have a 4.0% compound annual growth rate (CAGR)."}]},{"type":"paragraph","children":[{"type":"span","value":"This growth is attributed to the way in which A2P is utilized. It is implemented across a wide range of industries, though not all of these need to be tech-based companies. For example, medical establishments use two-way communication via SMS in order to notify and allow for the booking of appointments. Commercial banks use the service for clients to check their balance and to notify them about transactions. The aviation industry sends out plane tickets and details to passengers for flight details and changes. These methods are facilitated through SMS aggregators and marketers."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is A2P used for?"}]},{"type":"paragraph","children":[{"type":"span","value":"Countries and areas of operation play an important factor in the growth of the A2P SMS market. Though these are utilized in both Europe and the US, they play an important role in emerging markets. For example, both India and China are important factors behind the A2P SMS push."}]},{"type":"paragraph","children":[{"type":"span","value":"The A2P SMS market is also an important driving force behind the growth of the Internet of Things (IoT). For a visual breakdown, "},{"url":"/articles/digital-marketing/infographic-a2p-sms-internet-things/","type":"link","children":[{"type":"span","value":"look at our infographic on the subject"}]},{"type":"span","value":", which details a range of uses and statistics."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"6 online shopping trends you can use to market to millennials","description":"Clickatell offers 6 online shopping trends you can use to market to millennials","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633619077-istock000015139715small-300x122.jpg?auto=format","id":"DatoCmsAsset-26612073"}},"internalName":"6 online shopping trends you can use to market to millennials","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633619077-istock000015139715small-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633619077-istock000015139715small-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633619077-istock000015139715small-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633619077-istock000015139715small-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgXEA4KDhYQCg0NExENFhEYFxUeGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAADAQEAAAAAAAAAAAAAAAADBAUBAP/EAB8QAAEDAwUAAAAAAAAAAAAAAAACAxEBBTEEEhMVMv/EABYBAAMAAAAAAAAAAAAAAAAAAAABAv/EABgRAAIDAAAAAAAAAAAAAAAAAAABAgMR/9oADAMBAAIRAxEAPwC63bUqyNdS3smQiRlPglChMiapjgpFDQ9xwcGg7Gf/2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633619077-istock000015139715small-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgXEA4KDhYQCg0NExENFhEYFxUeGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAADAQEAAAAAAAAAAAAAAAADBAUBAP/EAB8QAAEDAwUAAAAAAAAAAAAAAAACAxEBBTEEEhMVMv/EABYBAAMAAAAAAAAAAAAAAAAAAAABAv/EABgRAAIDAAAAAAAAAAAAAAAAAAABAgMR/9oADAMBAAIRAxEAPwC63bUqyNdS3smQiRlPglChMiapjgpFDQ9xwcGg7Gf/2Q=="}},"id":"DatoCmsTemplateArticle-61964916","title":"6 online shopping trends you can use to market to millennials","slug":"online-shopping-trends-market-millennials","meta":{"updatedAt":"2022-11-21T13:33:39.541+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Millenials and online shopping"}]},{"type":"paragraph","children":[{"type":"span","value":"Millennials are everywhere. In fact, they are the biggest generation in the US. So, it makes sense that marketers know how to appeal to them. This generation, spanning kids who’ve just finished school to adults who’ve already been working for many years, have the spending power that other age groups just don’t have. And that’s why the importance of marketing to millennials needs to be top of mind for every brand. So, here are some of the trends that every marketer needs to pay attention to."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Social media presence is key"}]},{"type":"paragraph","children":[{"type":"span","value":"There’s no doubting that social media is the number one source of millennial digital shopping information. Their social networks are where they tend to turn for new trends. In fact,"},{"url":"https://info.hawkincentives.com/hubfs/Consumer%20Incentives/Consumer%20Incentive%20Infographics/HI-infostack-MillennialsDistruptShopping-panels-final.pdf?hsCtaTracking=922efa1d-9a53-437f-8f2f-8fa1afb9d34b%7C90bc21d6-2811-4ad3-8bb7-11373869071d","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" researchers at Blackhawk"}]},{"type":"span","value":" found that a massive 55 percent of millennials turned to social media to research their next buy. It also found that 89 percent of millennial shoppers used smartphones to connect to the web each day."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Digital payment methods are essential to millennials"}]},{"type":"paragraph","children":[{"type":"span","value":"Millennials far prefer to pay using digital rather than traditional methods. PayPal, Google Wallet, Amazon Payments, and Apple Pay are all far more popular than any other method, with PayPal far outperforming the others. Basically, if you’re asking for payments on your digital shopping platform, you need to offer alternative methods. Cyber security and identity fraud are two issues which worry millennials. That’s why they enjoy the security of shopping with gift cards. So, be sure to offer gift cards in your online store so that these can be bought and gifted to millennial."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Offer discounts"}]},{"type":"paragraph","children":[{"type":"span","value":"It is no secret that everyone loves a bargain. And millennials are no different. This price-conscious generation prioritizes price over other factors when making decisions about what and where to buy. Studies have found that millennials are more likely to"},{"url":"https://www.forbes.com/sites/richardkestenbaum/2017/06/14/this-is-how-millennials-shop/#59b568fb244c","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" follow brands on social media"}]},{"type":"span","value":" if there is a promise of a discount voucher or alerts about special prices. They’re even more likely to spend if there’s a promise of a high-value rebate. Given the likelihood of rebates not being claimed, this is even more valuable to retailers."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Shop online and pick up in store"}]},{"type":"paragraph","children":[{"type":"span","value":"A massive"},{"url":"https://www.entrepreneur.com/article/253582","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" 88 percent of millennials"}]},{"type":"span","value":" opt for buying online and picking up their purchases in store to save money on the cost price. For retailers that do offer shipping, this option creates the illusion of value and saves on shipping costs. The added bonus, this option drives foot traffic to your store, increasing the chance of additional purchases."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Do good"}]},{"type":"paragraph","children":[{"type":"span","value":"Millennials tend to be incredibly conscious of the world around them. They’re more likely to support brands that show that they’re giving back. This is their way of being part of a “participation economy”. They feel like they’re giving back, merely by supporting brands that are doing just that. Companies like TOMS shoes and Warby Parker glasses do well by giving away a pair of shoes or glasses for each pair purchased."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Grab attention through email and cement the relationship via SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"It should come as no surprise that millennials spend the majority of their time staring at the tiny computers in their hands. Email and SMS, or a combination of the two, are how they prefer to communicate with brands. And that means that anyone with an interest in marketing to millennials must communicate with customers in this way. Importantly, be sure to personalize your messages by using their names and monitoring their browsing and buying habits. Email is helpful for keeping in regular touch with customers while SMS is effective when sending time-sensitive information, like a one day sale."}]},{"type":"paragraph","children":[{"type":"span","value":"Read more about the "},{"url":"/articles/digital-marketing/sms-solutions-retail-marketing/","type":"link","children":[{"type":"span","value":"benefits using SMS solutions in retail marketing"}]},{"type":"span","value":" and if you’d like to fully engage your millennial customer base by implementing some or all of these tips, be sure to look at "},{"url":"/products/platform/","type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":". It allows you to SMS-enable any app or website with one easy integration. It allows you to send SMS messages around the world, enabling you to have conversations with your customers in the way they prefer to be contacted."}]}]}}}},{"seo":{"title":"Why two-way messaging makes sense for B2B marketing","description":"With the rise of two-way messaging SMS is at the forefront of B2B brand and user communication. Click here to find out more.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1632908922-istock20273902xxlarge-101businessuseforsms-2nd-edition-300x117.jpg?auto=format","id":"DatoCmsAsset-25401568"}},"internalName":"Why two-way messaging makes sense for B2B marketing","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1632908922-istock20273902xxlarge-101businessuseforsms-2nd-edition-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1632908922-istock20273902xxlarge-101businessuseforsms-2nd-edition-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1632908922-istock20273902xxlarge-101businessuseforsms-2nd-edition-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1632908922-istock20273902xxlarge-101businessuseforsms-2nd-edition-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQEwgLDQ0NDhgNDg0NFh0ODRENFx0ZGBYfFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABQQGB//EAB0QAAEEAgMAAAAAAAAAAAAAAAEAAwQxBRECEiH/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABkRAAMAAwAAAAAAAAAAAAAAAAABAhESMf/aAAwDAQACEQMRAD8A0DjJaJtM40lsN2qkyTsepvGJ6WkVCJNvJIyUlvVoSnJk6tClqInh/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1632908922-istock20273902xxlarge-101businessuseforsms-2nd-edition-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQEwgLDQ0NDhgNDg0NFh0ODRENFx0ZGBYfFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABQQGB//EAB0QAAEEAgMAAAAAAAAAAAAAAAEAAwQxBRECEiH/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABkRAAMAAwAAAAAAAAAAAAAAAAABAhESMf/aAAwDAQACEQMRAD8A0DjJaJtM40lsN2qkyTsepvGJ6WkVCJNvJIyUlvVoSnJk6tClqInh/9k="}},"id":"DatoCmsTemplateArticle-62012694","title":"Why two-way messaging makes sense for B2B marketing","slug":"two-way-messaging-b2b-marketing","meta":{"updatedAt":"2022-11-21T13:22:37.520+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"2 Way messaging for B2B marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"Marketers have leveraged SMS to support their B2C communications for decades. High read rates, concise messaging, and strong ROI make it an obvious choice for ensuring that the right people see a brand’s message at the right time. But far fewer marketers have taken advantage of it from a business-to-business perspective."}]},{"type":"paragraph","children":[{"type":"span","value":"Traditionally, SMS has been used as a one-way marketing channel where users receiving the message have no way to engage with the brand or business that sent it. With the rise of two-way messaging that’s all changing and SMS is at the forefront of brand and user communication. Here are just a few considerations for any business looking to deploy a two-way messaging strategy with the aim of targeting a B2B audience."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Is 2-way right for your business?"}]},{"type":"paragraph","children":[{"type":"span","value":"Two-way messaging can take marketing campaigns further than traditional text messaging by enabling businesses to start a conversation with their audience. These conversations with key decision makers generate previously unheard of levels of engagement. It’s personalized and it’s real-time. This counters the ‘send it and forget it’ approach in that it demonstrates the human side of the business. Whether this tone is right for your brand or business depends entirely on the kind of business you run. But trends do show that people are more likely to connect with the human element than corporate."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Find the right mobile partner"}]},{"type":"paragraph","children":[{"type":"span","value":"To leverage two-way messaging efficiently, your marketing team members aren’t all going to have to be IT experts. All that’s required is a simple SMS API that gives marketers the tools to be able to send and receive messages, manage responses, track KPIs, and optimize campaigns within budgets. "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":", for example, does just that. This powerful tool enables your business to manage communication more effectively. It SMS-enables any application, website or system to facilitate two-way messaging, can send thousands of messages per second, and is fully-scalable to your business needs. It’s vital that you match your business with the right partner to get the best out of your two-way messaging campaigns."}]},{"type":"paragraph","children":[{"type":"span","value":"For a two-way messaging campaign to work effectively, it’s imperative that your mobile partner is able to deliver your message without fail and in the way you want them to. When considering which provider to go with, don’t be afraid to ask the tough questions: Can they cope with sending large quantities of texts? Can they support a global campaign? Does their platform support special characters and meet specific SMS regulations around the world? Do they offer "},{"url":"/products/sms/long-numbers/","type":"link","children":[{"type":"span","value":"long numbers"}]},{"type":"span","value":" and "},{"url":"/products/sms/short-codes/","type":"link","children":[{"type":"span","value":"short codes"}]},{"type":"span","value":"? When it comes to Clickatell Platform, the answers to these questions are all a resounding yes."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Use SMS to unlock user data"}]},{"type":"paragraph","children":[{"type":"span","value":"There’s more to two-way messaging than better customer engagement. B2B marketers can also use this technology to collect valuable customer data. Implemented correctly, two-way messaging can unlock a wealth of information that your business may not have had access to otherwise. Instead of drawn out questionnaires, your recipients can respond with short code texts that give you exactly the information you’re after. This data can also be leveraged further down the line in the form of personalized content or promotions."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Does two-way messaging fit with your current marketing strategy?"}]},{"type":"paragraph","children":[{"type":"span","value":"Given how just about everyone has a smartphone these days, two-way messaging is the perfect addition to any marketing strategy. A quick message containing the link to a new product or ecommerce site can often result in a sales lead. Of course, marketers need to remain sensitive to their audience, be relevant and keep it targeted. Timing is particularly important for any B2B SMS communication. An SMS could be seen as annoying outside of work hours, for example. It’s likely to be more effective if received during reasonable working hours."}]},{"type":"paragraph","children":[{"type":"span","value":"Ultimately, two-way messaging is a technology that any business in can take advantage of. If leveraged appropriately it can be a very effective string in any marketers bow. While its benefits in B2B marketing continue to develop, it's no surprise that two-way messaging is also highly successful in the B2C sectors. In fact, one of our recent articles highlights how "},{"url":"/articles/digital-marketing/sms-2-way-how-64-of-your-customers-prefer-communicating/","type":"link","children":[{"type":"span","value":"64 percent of clients prefer SMS as a means of communicating with a brand"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"A brief history of mobile marketing","description":"Clickatell offers a brief history of mobile marketing starting in 2000 when the first mobile ad was shared via SMS to state of the art campaigns of today.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633104618-hamza.jpg?auto=format","id":"DatoCmsAsset-25878477"}},"internalName":"A brief history of mobile marketing","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633104618-hamza.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633104618-hamza.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633104618-hamza.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633104618-hamza.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoPCAgLChYNDh0VDg0QDhsNDREVFxUZHRYVFhUdHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4PHDscFhw7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQADB//EACAQAAEDAwUBAAAAAAAAAAAAAAEAAgMTITEEBRIiMgb/xAAXAQADAQAAAAAAAAAAAAAAAAACBAUB/8QAGREAAwADAAAAAAAAAAAAAAAAAAIRASIy/9oADAMBAAIRAxEAPwDWtRIxrblDSSwUvQVW4HqlGoJp5K26hKuKKPpmwzMsVEDu5PDKilv0PqmIf//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633104618-hamza.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoPCAgLChYNDh0VDg0QDhsNDREVFxUZHRYVFhUdHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4PHDscFhw7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQADB//EACAQAAEDAwUBAAAAAAAAAAAAAAEAAgMTITEEBRIiMgb/xAAXAQADAQAAAAAAAAAAAAAAAAACBAUB/8QAGREAAwADAAAAAAAAAAAAAAAAAAIRASIy/9oADAMBAAIRAxEAPwDWtRIxrblDSSwUvQVW4HqlGoJp5K26hKuKKPpmwzMsVEDu5PDKilv0PqmIf//Z"}},"id":"DatoCmsTemplateArticle-62012729","title":"A brief history of mobile marketing","slug":"brief-history-mobile-marketing","meta":{"updatedAt":"2022-11-21T13:20:57.660+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Evolution of mobile marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"In 1973, a certain Martin Cooper, invented something that changed the world as dramatically as the wheel and electricity. But his invention would go reasonably unnoticed for another two decades. It wasn’t until 1992 that someone got the idea to send a text message from their computer to a mobile phone. Four years later, the first mobile phone capable of browsing the internet hit the market. Since then, mobile marketing has grown immensely year on year. It now stands as the go-to point of investment for brands and businesses wishing to engage with their customers. We examine the development and adoption of mobile marketing and mobile search over the years."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"2000: The first mobile ad is shared via SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS as a marketing vehicle wasn’t adopted by advertisers until 2000, but mobile data services were introduced some nine years earlier in Finland. Remember 2G? That’s what the telecommunications company Radiolinja (now Elisa) rolled out. The first person-to-person text was sent in late 1994 and initiated a gradual trend of “texting” between friends into the late 90s. Finland again was at the forefront of innovation when, at the turn of the 21st century, a Finnish news provider decided to offer free news headlines via SMS, sponsored by advertising. From there, marketers experimented with other forms of mobile marketing."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"2002: SMS becomes mass media"}]},{"type":"paragraph","children":[{"type":"span","value":"Marketers realized that SMS was an incredibly unobtrusive means of advertising. And, with mobile phones slowly proliferating, it’d be an increasingly effective channel with its concise messaging and location-based benefits. Soon, companies large and small were SMSing their customers all sorts of offerings. It was a good strategy because SMS providers guaranteed reliable delivery to customers. In fact, this mobile marketing strategy was so successful that it likely spawned the mobile phone you carry around with you daily. The smartphone wasn’t just created for playing "},{"type":"span","marks":["emphasis"],"value":"Angry Birds"},{"type":"span","value":", taking selfies or browsing Facebook. Its development was also spurred on by advertisers, recognizing their usefulness to capture customer attention."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"2007: Smartphones get smarter"}]},{"type":"paragraph","children":[{"type":"span","value":"While the release of the iPhone in 2007 was a coup for the mobile marketing industry, the ads themselves struggled to keep up with the innovation. They were clunky and annoying and left users frustrated. This is because marketers would often use desktop browser ads in their mobile channels and eventually lead to the responsive techniques that advertisers use in mobile marketing today."}]},{"type":"paragraph","children":[{"type":"span","value":"The proliferation of 3G also fuelled the adoption of mobile phones as the first point of contact between marketers and customers. And with this new generation, came apps in every shape and form. From fitness trackers and games to maps and social media, apps became the way people consumed the internet."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"2010 and beyond: Mobile marketing continues to evolve"}]},{"type":"paragraph","children":[{"type":"span","value":"By the time Apple launched its first iPad, the size of the US mobile advertising market had grown to a staggering  "},{"url":"http://www.phunware.com/blog/mobile-statistics/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"$1.45 billion"}]},{"type":"span","value":". That would later pale in comparison to future revenues as Apple and Google continued to push the adoption of mobile."}]},{"type":"paragraph","children":[{"type":"span","value":"In 2014, developers were building ads into mobile apps. It was found that users were spending most of their time playing "},{"type":"span","marks":["emphasis"],"value":"Candy Crush"},{"type":"span","value":" or stalking exes on social media apps. The internet browser had become an afterthought. This was a tipping point. Mobile ads had to be seamless and engaging, or they simply didn’t work. By now, paid media was an extremely popular mechanism and competition for the attention of people was at an all-time high. These factors continue to push mobile marketers to better the overall ad experience."}]},{"type":"paragraph","children":[{"type":"span","value":"In 2017, the world is orientated towards mobile first. It seems that mobile phones and devices are entwined in everything we do. It’s no surprise then that we see hundreds, sometimes thousands, of ads every day. To break through the clutter and gain conversions, mobile marketers need to constantly push the boundaries and create new trends. Our latest article touches on "},{"url":"/articles/digital-marketing/5-trends-thatll-change-mobile-market-year/","type":"link","children":[{"type":"span","value":"some of these new trends"}]},{"type":"span","value":" and outlines what mobile marketers are up to currently and how SMS continues to play a vital role in mobile marketing success."}]}]}}}},{"seo":{"title":"Chatbots are using machine learning to create their own language","description":"Clickatell discusses more on what the future holds for AI using the recent Facebook Artificial Intelligence Research story as an example.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format","id":"DatoCmsAsset-25987572"}},"internalName":"Chatbots are using machine learning to create their own language","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ4LDhgQDg0NDh0NDhEWFx8aGBYTFiEaHysjHR0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7LzUvLy81NTsvLy8vLzU1Ly87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB8QAAEDBAMBAAAAAAAAAAAAAAEAAgUEESExAxMUEv/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAP/EABoRAAIDAQEAAAAAAAAAAAAAAAADAQIRMSH/2gAMAwEAAhEDEQA/AGaanOJ7DdwQOLnKYVdvobQmYJ6nZKWo5x9+ztZrZ0KKedNk4penJFnBRJtM42GSrTq2cJWXGn//2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ4LDhgQDg0NDh0NDhEWFx8aGBYTFiEaHysjHR0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7LzUvLy81NTsvLy8vLzU1Ly87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB8QAAEDBAMBAAAAAAAAAAAAAAEAAgUEESExAxMUEv/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAP/EABoRAAIDAQEAAAAAAAAAAAAAAAADAQIRMSH/2gAMAwEAAhEDEQA/AGaanOJ7DdwQOLnKYVdvobQmYJ6nZKWo5x9+ztZrZ0KKedNk4penJFnBRJtM42GSrTq2cJWXGn//2Q=="}},"id":"DatoCmsTemplateArticle-62012793","title":"Chatbots are using machine learning to create their own language","slug":"chatbots-machine-learning-language","meta":{"updatedAt":"2022-11-21T13:19:20.098+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI creates its own language"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s 8 in the morning. You’re awake. You’ve scanned the headlines on your phone, replied to an online post, ordered a new summer outfit, locked up the house and you’re listening to some great music on the way to work. You’ve also likely used artificial intelligence (AI) and machine learning at least a half dozen times. Your alarm clock, the local weather update, your summer purchase, the alert on the impending traffic jam and to identify that catchy new song."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Facebook is working on leveraging AI and machine learning"}]},{"type":"paragraph","children":[{"type":"span","value":"One brand that knows AI surprisingly well is Facebook. Facebook Artificial Intelligence Research (FAIR) is at the forefront of using AI to make the social platform more efficient and effective. One bit of research they’re involved in is using machine learning to improve chatbots. And it has yielded some fairly interesting results."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Can AI think for itself?"}]},{"type":"paragraph","children":[{"type":"span","value":"FAIR was created at the end of 2013 as a place for basic research centered around teaching computers “common sense”. Researchers at FAIR’s lab were using machine learning to train chatbots to negotiate. They call these chatbots ‘dialog agents’. What they discovered is that, if left to their own devices, the bots were creating their own language. At one point the researchers recorded that they had to tweak one of their models because otherwise, the bot-to-bot conversation “led to divergence from human language as the agents developed their own language for negotiating.” They had to use what’s called a fixed supervised model instead."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"AI negotiating skills are incredibly advanced"}]},{"type":"paragraph","children":[{"type":"span","value":"The bigger picture for the research is that bots can be pretty good negotiators. They even use strategies like feigning interest in something valueless only to later appear to compromise by conceding it – a strategy that’s been used by tradespeople for as long as the trade’s been around. But the fact that they default to an entirely new language – even if that language is gibberish by all standards – is pretty neat. One "},{"url":"https://twitter.com/danielgross/status/875193634148073478","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"tech-entrepreneur"}]},{"type":"span","value":" defined the discovery as “a mind-boggling sign of what’s to come”."}]},{"type":"paragraph","children":[{"type":"span","value":"Facebook’s dialog agents don’t evidence that the future’s arrived. Not even close. But they do clearly illustrate how machines are redefining our understanding across different realms, once believed to be exclusively human-like language."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What the future holds for AI"}]},{"type":"paragraph","children":[{"type":"span","value":"The possibilities surrounding machine learning are enormous. There’s a lot of guesswork around it currently, but with time and institutions like Facebook Artificial Intelligence Research, things are getting clearer. The status quo involves feeding a machine an enormous pile of data and examining the output to try and understand just how the machine thinks. The fact that machines are making up their own non-human ways of conversing is both astonishing and a reminder of how little we know. And there is immense beauty in that. Machine learning is quickly becoming the hottest form of artificial intelligence. As computing systems grow larger and more complex, it’s clear that it is unsustainable to hard code rules for how a computer should interpret data. It’s much easier to follow the biblical injunction to teach a man to fish – or in this case, to teach a computer how to interpret its own data. What comes of this is, at the moment, anyone’s guess."}]},{"type":"paragraph","children":[{"type":"span","value":"The researchers concluded their findings in a particularly humble approach. “There remains much potential for future work,” they said, “particularly in exploring other reasoning strategies and in improving the diversity of utterances without diverging from human language.”"}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re interested in learning how AI can be leveraged to benefit us, read our latest article which outlines three"},{"url":"/articles/technology/3-unexpected-ways-ai-can-benefit-us/","type":"link","children":[{"type":"span","value":" other industries that are already using AI to grow"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"SMS marketing and its role in mobile trends","description":"Clickatell discusses the unlimited business potential of SMS messaging in mobile marketing and some of the challenges faced including strict regulations.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633180311-istock-484396966-1440x560-1-300x117.jpg?auto=format","id":"DatoCmsAsset-25990780"}},"internalName":"SMS marketing and its role in mobile trends","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633180311-istock-484396966-1440x560-1-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633180311-istock-484396966-1440x560-1-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633180311-istock-484396966-1440x560-1-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633180311-istock-484396966-1440x560-1-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIDwgLDg0UDhgQDQ0NFxENFg0OFxgaGCITFiEdHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg4OHA0LHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUC/8QAHRAAAQQCAwAAAAAAAAAAAAAAAAIDBAURMQEyM//EABUBAQEAAAAAAAAAAAAAAAAAAAMC/8QAFxEBAQEBAAAAAAAAAAAAAAAAAQACEv/aAAwDAQACEQMRAD8Abq46Fj8uIhDeciFNso2PiG5JnTTmmG1c7AxF7cgA5KOm/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633180311-istock-484396966-1440x560-1-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIDwgLDg0UDhgQDQ0NFxENFg0OFxgaGCITFiEdHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg4OHA0LHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUC/8QAHRAAAQQCAwAAAAAAAAAAAAAAAAIDBAURMQEyM//EABUBAQEAAAAAAAAAAAAAAAAAAAMC/8QAFxEBAQEBAAAAAAAAAAAAAAAAAQACEv/aAAwDAQACEQMRAD8Abq46Fj8uIhDeciFNso2PiG5JnTTmmG1c7AxF7cgA5KOm/9k="}},"id":"DatoCmsTemplateArticle-62012815","title":"SMS marketing and its role in mobile trends","slug":"sms-marketing-role-mobile","meta":{"updatedAt":"2022-11-21T13:17:49.083+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Mobile marketing trends"}]},{"type":"paragraph","children":[{"type":"span","value":"SMSes are not only a quick way to send a message, but they hold unlimited business potential. This 160-character tool allows your company to reach all of your customers, even those across the pond. Can your business afford to lose out on SMS marketing?"}]},{"type":"paragraph","children":[{"type":"span","value":"Thanks to the technology’s compatibility and integration with every single mobile cellular device, the SMS has been the king of mobile messaging for over two decades. Even with the emergence of messaging apps and social media, SMS has remained the dominant form of mobile communication."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"SMS marketing and mobile phones by the numbers"}]},{"type":"paragraph","children":[{"type":"span","value":"In recent years, mobile marketing trends have seen brands move towards solely online campaigns. Though the social media sector is booming with the likes of Twitter and Facebook, the reach and adoption rates still aren’t there. Facebook may have "},{"url":"https://zephoria.com/top-15-valuable-facebook-statistics/","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"over 1.94 billion monthly active users"}]},{"type":"span","value":", but there are over "},{"url":"https://www.digitaltrends.com/mobile/5-billion-mobile-users/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"5 billion people worldwide with a "}]},{"type":"span","value":"mobile phone. China has over a billion mobile phone users, while India is sitting at over 730 million. Every one of these devices can receive an SMS."}]},{"type":"paragraph","children":[{"type":"span","value":"This figure is further strengthened by the fact that SMSes have a 98% open rate within 15 minutes of a user receiving a message, while Facebook ads have a "},{"url":"http://www.smartinsights.com/social-media-marketing/facebook-marketing/facebook-ad-clickthrough-rates-industry/","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"maximum click-through rate of 1.61 percent"}]},{"type":"span","value":". Social media platforms incorporate pricing structures where companies bid for a user’s attention, though this is not the same with SMS which is not restricted by the structure."}]},{"type":"paragraph","children":[{"type":"span","value":"By these numbers, companies should not ignore SMS marketing as part of their overall digital strategy. It’s undeniable that technology still plays an important role in global communications."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Connecting to a listening audience"}]},{"type":"paragraph","children":[{"type":"span","value":"Part of the beauty of SMS marketing comes from strict regulations. In most countries, companies cannot send a message to a potential customer who hasn’t given permission. Though there are many businesses that may see this as a hindrance, for the enterprising few, it’s a way to connect with a core part of their clientele: those who want to be marketed to."}]},{"type":"paragraph","children":[{"type":"span","value":"This allows enterprising companies to focus on building a relationship with clients who will be responsive to their campaigns. Businesses can use other methods of communication to sign-up potential clients, such as social media or email campaigns, which filters into a usable database. By using analytics, companies are further able to monitor engagement, and open and bounce rates of SMSes, which weeds out dead sales leads."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Real-time messaging"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS marketing messages have an added benefit of being a real-time communications service. Other marketing platforms can take time to have a campaign put together – this is further delayed by not all customers seeing an advert at the same time. This means that flash sales or urgent messages can fall by the wayside after too much time has passed. An SMS marketing message can be sent instantly and will show up the moment it reaches a user’s mobile phone."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"Online booking platform SweepSouth is an excellent example of how companies are using SMSs to bolster their offerings. Have a look at our "},{"url":"/case-studies/technology/sweepsouth-sms-cleaning-services/","type":"link","children":[{"type":"span","value":"case study on the on-demand cleaning startup"}]},{"type":"span","value":", which outlines how SMSs are used for appointment bookings and notifications."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"6 digital marketing strategy ideas to refresh your brand","description":"WE offer some digital marketing strategy ideas including welcoming messaging, mobile friendly websites, augmented reality, multimedia and ephemeral content.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633154620-sdfg.jpg?auto=format","id":"DatoCmsAsset-25983919"}},"internalName":"6 digital marketing strategy ideas to refresh your brand","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633154620-sdfg.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633154620-sdfg.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633154620-sdfg.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633154620-sdfg.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoODhgQFQ0VDh0PDRUYFx0dGBYfIiEdHysjGh0oHRUWJDUlKDkvMjIyHSU4PTcwPCsxMi8BCgsLDg0OHBAQHC8cFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwADBP/EAB8QAAIBBAIDAAAAAAAAAAAAAAECAAMEBhEhMRITFP/EABYBAQEBAAAAAAAAAAAAAAAAAAIEAP/EABkRAAMAAwAAAAAAAAAAAAAAAAABAgMRIf/aAAwDAQACEQMRAD8AYy5PSals63K6mR26UCxYQI2fV3M14x+U8mDHTZmuhimW25JAYSRaWzN5nk9yRMomVo//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633154620-sdfg.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoODhgQFQ0VDh0PDRUYFx0dGBYfIiEdHysjGh0oHRUWJDUlKDkvMjIyHSU4PTcwPCsxMi8BCgsLDg0OHBAQHC8cFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwADBP/EAB8QAAIBBAIDAAAAAAAAAAAAAAECAAMEBhEhMRITFP/EABYBAQEBAAAAAAAAAAAAAAAAAAIEAP/EABkRAAMAAwAAAAAAAAAAAAAAAAABAgMRIf/aAAwDAQACEQMRAD8AYy5PSals63K6mR26UCxYQI2fV3M14x+U8mDHTZmuhimW25JAYSRaWzN5nk9yRMomVo//2Q=="}},"id":"DatoCmsTemplateArticle-62012849","title":"6 digital marketing strategy ideas to refresh your brand","slug":"digital-marketing-strategy-ideas","meta":{"updatedAt":"2022-11-21T12:24:07.398+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Digital marketing strategy ideas"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s generally at the beginning of a new year that marketers launch their new digital marketing strategy. That means by the middle of the year it may already feel a little stale."}]},{"type":"paragraph","children":[{"type":"span","value":"Now is the ideal time for marketers to brush up on new online marketing and technology trends so they can create fresh strategies to engage both existing and potential customers. So, if this is what you’ve been thinking about, here are some ideas."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Send welcoming messages"}]},{"type":"paragraph","children":[{"type":"span","value":"You’re careful to always welcome your guests into your home, right? You give them a warm smile or hug, hand them a drink and give them the best seat on the couch. That’s how you need to treat your online guests. Sure, you can’t send a cup of coffee over the interwebs. But you can send them an email or SMS to thank them for signing up to your newsletter or placing an order. This will make them feel welcome and valued."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Optimize for mobile"}]},{"type":"paragraph","children":[{"type":"span","value":"Responsive web design is nothing new. It’s the idea that your website’s design and development will respond to the user's’ screen size and orientation. Visitors to your site will experience the same content, but optimized to their screen, whether they’re viewing it on a desktop, mobile or tablet. And, recently, Google has backed the Accelerated Mobile Pages (AMP) Project which was designed to ensure sites load quickly on mobile. Pages making use of AMP coding will appear in a special place in search results and/or with a specific AMP designation."}]},{"type":"paragraph","children":[{"type":"span","value":"“The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms,” says the"},{"url":"https://www.ampproject.org/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" AMP Project"}]},{"type":"span","value":"."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Learn to embrace augmented reality"}]},{"type":"paragraph","children":[{"type":"span","value":"Augmented reality is nothing new. But the way it’s increasingly being used, thanks largely to the use of this technology by Snapchat and Instagram Stories filters, feels completely fresh. And, memorably, last year this time, augmented reality entered into everyone’s lives in the form of Pokémon GO. Scores of people could be seen, their eyes glued to their screens, as they took to the streets to hunt those pesky Pokémon. And it didn’t end there. Brands have come to embrace Snapchat lenses. Consider the example of Gatorade at the Super Bowl last year. It created a lens that showed a bucket of Gatorade being dumped over users’ heads. It didn’t die with the Super Bowl, with many more instances of it being used taking place long after the championship had come to an end and the Broncos had returned home to Denver, trophy in hand."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/future-technology-trends/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"5 Future technology trends that’ll define 2017"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Include video creation in your digital marketing strategy"}]},{"type":"paragraph","children":[{"type":"span","value":"There’s no doubt that this is the year that brands really begin to take video seriously. Both marketers and brands have come to realize that the average internet user does not want to scroll through swathes of text. They’d much prefer to watch a quick video. Hubspot cites statistics which indicate that"},{"url":"https://blog.hubspot.com/marketing/video-marketing-statistics","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" 52 percent of marketers"}]},{"type":"span","value":" name video as the type of content with the highest return on investment and an important part of their digital marketing strategy."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Get creative with chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"We know that customers want to communicate with brands using chat. We’ve mentioned before that chatbot will soon be necessary for communicating with your customers. Chatbots started out as something weird which customers didn’t fully understand. But they’ve now become ubiquitous enough to not only be understood but appreciated. And the benefits of chatbots are enormous: they’re available 24/7, they can learn from their interactions through machine learning and can answer multiple queries, quickly."}]},{"type":"paragraph","children":[{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":", for example, makes use of machine learning and bot driven interactions to improve customer service, bolster your CRM efforts, assist with lead generation, and more. So, with all of those advantages, and many more, why aren’t you embracing chatbot tech for your brand?"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/3-reasons-businesses-adopt-chatbots-crm/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"3 reasons for businesses to adopt chatbots for CRM"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Increased ephemeral content"}]},{"type":"paragraph","children":[{"type":"span","value":"Yes, it can be difficult to think about creating content that will only be visible for a few hours. But the reality is that this type of content, on Instagram Stories and Snapchat, is where the eyeballs are. So, during your next product photoshoot or staff brainstorm session, catch a few behind the scenes shots. This type of content can be regularly repurposed and reused and increase the efficacy of your digital marketing strategy, provided you’re careful not to repeat anything specific."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"So, if you feel ready to embrace these online marketing and technology trends and refresh your digital marketing strategy, you’ll need to know how to correctly implement and amplify your efforts. Have a look at our recent article on the"},{"url":"/articles/digital-marketing/7-skills-digital-marketing-manager/","type":"link","children":[{"type":"span","value":" seven skills a digital marketing manager needs"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"SMS marketing for events, festivals, and conferences","description":"Clickatell looks at some of the uses of SMS marketing for events, festivals and conferences including confirmations, changes of schedule and feedback.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633673628-ucook1440x5601-300x117.jpg?auto=format","id":"DatoCmsAsset-26690225"}},"internalName":"SMS marketing for events, festivals, and conferences","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633673628-ucook1440x5601-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633673628-ucook1440x5601-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633673628-ucook1440x5601-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633673628-ucook1440x5601-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQoLDhUaBQUNDh0VFhUYFxkiGBYVFhUaJisjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAIBAAAQQBBAMAAAAAAAAAAAAAAQACBAURAxITkSEiMv/EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGREAAgMBAAAAAAAAAAAAAAAAAAIBITER/9oADAMBAAIRAxEAPwC+sIkN+kQXBSFhVQN2d4TawceM+SpOzc7B9j2hLFDVk0k1kF2jgPCEoe53H9HtCg2lun//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633673628-ucook1440x5601-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQoLDhUaBQUNDh0VFhUYFxkiGBYVFhUaJisjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAIBAAAQQBBAMAAAAAAAAAAAAAAQACBAURAxITkSEiMv/EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGREAAgMBAAAAAAAAAAAAAAAAAAIBITER/9oADAMBAAIRAxEAPwC+sIkN+kQXBSFhVQN2d4TawceM+SpOzc7B9j2hLFDVk0k1kF2jgPCEoe53H9HtCg2lun//2Q=="}},"id":"DatoCmsTemplateArticle-62012902","title":"SMS marketing for events, festivals, and conferences","slug":"sms-marketing-events-festivals-conferences","meta":{"updatedAt":"2022-11-21T12:19:56.641+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS for events, festivals and concerts"}]},{"type":"paragraph","children":[{"type":"span","value":"So, you probably already know that SMS marketing is one of the most effective ways to communicate with your audience. SMS messages are opened more often than emails and within just a few minutes of being sent. And because your audience always has their mobile phones in their hands, they’ll always be kept in the loop."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Using SMS marketing for successful events"}]},{"type":"paragraph","children":[{"type":"span","value":"That’s super effective return on investment (ROI) for anyone organizing an event, festival or conference. Technology trends come and go, but keeping in touch with your audience will always be "},{"type":"span","marks":["emphasis"],"value":"en vogue"},{"type":"span","value":". Speaking of fashion, one big festival which hit the headlines for all the wrong reasons recently was the Fyre Festival which was to take place in Exuma in The Bahamas. The festival, which promised to be attended by fashionistas, models, actors, musicians, and influencers, was expected to take place over two weekends in April and May."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s described on its Facebook page as: “Two unforgettable weekends of mystery and music, Fyre Festival is for those with uncompromising taste and a burning desire for adventure. Set against the surreal island backdrop of the Exumas where ordinary rules don’t apply, Fyre ignites the best in music, cuisine, innovation, and hospitality.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Well, the rules of event organization seemingly did not apply to its organizers. Attendees arrived at the venue to find disaster relief tents, portable toilets and processed cheese sandwiches in styrofoam containers. Only one musical act took the stage and attendees were left stranded as flights leaving the island were canceled. No message has as yet, two months later, been added to its Facebook page and the website appears to be down. This festival could be used in coming years as an example of what not to do when it comes to event organization and communication."}]},{"type":"paragraph","children":[{"type":"span","value":"So, how could the event organizers have better communicated with attendees? They could have used SMS to timeously alert them of the event being postponed as soon as possible. This could possibly have prevented many of the attendees from flying across the world to attend the party. There are many different ways that the organizers could have used SMS marketing. If you’re an event organizer, here are some examples."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Remind your guests and confirm details"}]},{"type":"paragraph","children":[{"type":"span","value":"As a legitimate event organizer, it’s likely that your event was planned months ago. The venue was booked, all of the vendors organized, and tickets bought by your attendees. But all of that happened so long ago, they might have forgotten some of the details. It’s useful to remind them of the times, location and even some hints of what they can expect. A simple text message can remind them of everything they need to know. This’ll raise excitement levels and get people talking."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Change your schedule"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s every event organizer’s worst nightmare. A sudden venue change or extreme weather could spell disaster for your event. Your attendees might already be on the way. But a quick SMS letting everyone know what’s happening could remedy the situation quickly."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Ask for feedback"}]},{"type":"paragraph","children":[{"type":"span","value":"If you have two-way SMS enabled, and you should, you could open up the lines of communication further by asking for feedback. This could allow you to better plan your next big event. And it’ll make your attendees feel valued, guaranteeing they buy a ticket to your next time around."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re an event, festival or conference organizer and your interest is piqued in the benefits of SMS marketing, have a look at our "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"bulk SMS Platform"}]},{"type":"span","value":". It allows you to communicate your way, allowing you to SMS-enable any application, website or system and facilitate international two-way messaging. And when you’re communicating with an audience who’s always holding their mobile phones, that’s exactly the kind of communication you need to ensure your next event goes off without a hitch. That type of communication is a technology trend worth subscribing to."}]}]}}}},{"seo":{"title":"Should financial advisors feel threatened by chatbots and AI?","description":"Find out how AI is being used as a tool for financial advisors primarily because it can be used to gather large quantities if information and process it.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633674255-promo-bg-300x117.jpg?auto=format","id":"DatoCmsAsset-26690283"}},"internalName":"Should financial advisors feel threatened by chatbots and AI?","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"},{"id":"DatoCmsTaxonomyCategory-142960544","name":"Contact Centers","slug":"contact-centers"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633674255-promo-bg-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633674255-promo-bg-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633674255-promo-bg-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633674255-promo-bg-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYTDh4QDg0NDhYNDQ0NFxUaGBYVIhUaHysjGh0oKRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFh0vNS8vLy8vLy8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAEBQECBwD/xAAeEAACAgEFAQAAAAAAAAAAAAAAAQIEEQMSITEyBf/EABYBAQEBAAAAAAAAAAAAAAAAAAMBAP/EABgRAAIDAAAAAAAAAAAAAAAAAAECAAMR/9oADAMBAAIRAxEAPwDOPmU5wnnA/rVZuXQPRS3j2skNba0wUZKaNRuXJwfpeySCxsglBs//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633674255-promo-bg-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYTDh4QDg0NDhYNDQ0NFxUaGBYVIhUaHysjGh0oKRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFh0vNS8vLy8vLy8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAEBQECBwD/xAAeEAACAgEFAQAAAAAAAAAAAAAAAQIEEQMSITEyBf/EABYBAQEBAAAAAAAAAAAAAAAAAAMBAP/EABgRAAIDAAAAAAAAAAAAAAAAAAECAAMR/9oADAMBAAIRAxEAPwDOPmU5wnnA/rVZuXQPRS3j2skNba0wUZKaNRuXJwfpeySCxsglBs//2Q=="}},"id":"DatoCmsTemplateArticle-62018556","title":"Should financial advisors feel threatened by chatbots and AI?","slug":"financial-advisors-chatbots-ai","meta":{"updatedAt":"2022-11-21T12:01:34.648+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Financial advisor chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"With the constant progress of AI chatbots and their impact specifically on the financial sector, there is a concern surrounding the automation in financial services. More specifically, if specialized jobs, such as financial advisors will be replaced by machines."}]},{"type":"paragraph","children":[{"type":"span","value":"The word ‘machines’ is quite sharp and may bring up images of literal robots. On the contrary, the machines in question are AI programs that are able to do a range of functions that human counterparts can do as well, if not better. Even though some may be worried about this progression, it’s not actually doom and gloom for jobs."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/chatbots-ecommerce-banking/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"How chatbots benefit the ecommerce and banking sectors"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"AI as a tool for financial advisors"}]},{"type":"paragraph","children":[{"type":"span","value":"AI can be used to gather a range of in-depth information on investors in order to accurately look at their financials. These systems are able to look at an investor’s social media profile, spending habits, portfolio, and a range of other data. From there, a profile can be created on the investor, which is where the financial advisor would come into play."}]},{"type":"paragraph","children":[{"type":"span","value":"Financial advisors can use this information to create accurate investment options for investors and bespoke product offerings. This mitigates the need to lump customers into set boxes, which can, in turn, push those people away as the advisor may not know what they’re doing. Overall, this creates a far better offering from financial advisors."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"As an assistant"}]},{"type":"paragraph","children":[{"type":"span","value":"Another use for AI is that of chatbots. Similar to systems used by Facebook and other corporations, chatbots are able to bolster customer service to investors. Systems, such as "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":", are able to field multiple customers at a time when answering questions. This not only stops the investor from being on hold and having to wait to be helped, basic questions that would otherwise take up a financial manager’s time are also easily fielded."}]},{"type":"paragraph","children":[{"type":"span","value":"Making use of machine learning technology, Clickatell Touch is also able to learn from its interactions. This means that over time it will adapt to common questions and be able to correctly help clients with more complex ones as well. If there is a point where the chatbot is unable to help, it is able to forward the investor to a financial advisor who can help and would ultimately have a far wider knowledge than the chatbot."}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots are also able to set up client profiles by asking a range of questions to users, such as their age, area, and the kind of investments they are interested in. This would then mitigate the amount of time that financial advisors would need to take asking the same questions. This hugely aids the automation of financial services."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/chatbots-wealth-management-company/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"How chatbots can help your wealth management company"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"An asset to financial companies"}]},{"type":"paragraph","children":[{"type":"span","value":"AI systems are fast becoming assets to financial companies. Banks, for example, pour copious amounts of money to invest in AI systems. These programs are able to help banks "},{"url":"https://www.forbes.com/sites/steveculp/2017/02/15/artificial-intelligence-is-becoming-a-major-disruptive-force-in-banks-finance-departments/#106427344f62","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"restructure their business models"}]},{"type":"span","value":" and streamline core processes."}]},{"type":"paragraph","children":[{"type":"span","value":"Apart from speeding up operations, AI is able to consume mass amounts of data and generate profiles and reports on different companies and investment options. Asked for raw financial data, AI systems can scan news articles, social media mentions, and blog posts in order to assess stock and product data."}]},{"type":"paragraph","children":[{"type":"span","value":"These systems should not be seen as replacements for staff members, but rather additions to the company as they’re able to offer services that their human counterparts either couldn't do, or free up valuable time for other tasks."}]},{"type":"paragraph","children":[{"type":"span","value":"If you are interested in an AI chatbot solution for your financial company, take a look at the "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch chatbot solution"}]},{"type":"span","value":". Touch is able to field client questions, learn from interactions, and ultimately assist your financial advisors."}]}]}}}},{"seo":{"title":"What's next for analytics, data mining, and AI?","description":"Clickatell discusses how machine learning is used for data mining in the retail industry to look at everything from customer behaviour to stock levels.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633162577-yt.jpg?auto=format","id":"DatoCmsAsset-25987643"}},"internalName":"What's next for analytics, data mining, and AI?","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960551","name":"Product Insights","slug":"product-insights"},{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"},{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"},{"id":"DatoCmsTaxonomyCategory-142960544","name":"Contact Centers","slug":"contact-centers"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633162577-yt.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633162577-yt.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633162577-yt.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633162577-yt.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgTEg0LDg0NDg0NFxYNFg0MFxUZGBYVFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIhw7Ly8vNTsvLzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYF/8QAHhAAAQMEAwAAAAAAAAAAAAAAAAECBRIhMkEDBBH/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABkRAAIDAQAAAAAAAAAAAAAAAAABAhEhA//aAAwDAQACEQMRAD8AvOzMpTYUWa9aZXPiLaAw5xQu8HJGZa1l1AnJhVoAvSDt6f/Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633162577-yt.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgTEg0LDg0NDg0NFxYNFg0MFxUZGBYVFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIhw7Ly8vNTsvLzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYF/8QAHhAAAQMEAwAAAAAAAAAAAAAAAAECBRIhMkEDBBH/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABkRAAIDAQAAAAAAAAAAAAAAAAABAhEhA//aAAwDAQACEQMRAD8AvOzMpTYUWa9aZXPiLaAw5xQu8HJGZa1l1AnJhVoAvSDt6f/Z"}},"id":"DatoCmsTemplateArticle-62018618","title":"What's next for analytics, data mining, and AI?","slug":"analytics-data-mining-ai","meta":{"updatedAt":"2022-11-21T11:55:16.478+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI and data mining"}]},{"type":"paragraph","children":[{"type":"span","value":"Now, more than ever, businesses need to know both their customers and market trends. As the Earth’s population increases, so do the amount of competition in the market place. This is why analytical programs, data mining, and machine learning should be in every company’s business strategy."}]},{"type":"paragraph","children":[{"type":"span","value":"The word analytics may bring Google Analytics to mind. The service is used to measure website statistics and digital campaigns. Though it's thorough, it’s not quite the machine learning that companies can use for general business needs."}]},{"type":"paragraph","children":[{"type":"span","value":"Artificial intelligence (AI) and machine learning are often treated as interchangeable terms, but there are differences between them. An AI can be programmed to act like and mimic something else, but it can’t learn on its own. Machine learning, on the other hand, has the ability to learn and adapt from the data it assesses and consumes."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Machine learning to improve analytics"}]},{"type":"paragraph","children":[{"type":"span","value":"Standard analytical solutions typically look at and assess current data, and often over a broad spectrum. While this does lead to crucial information for companies, it still relies on human understanding and general data sets. By data-mining, this information, a specific set of rules can be analyzed and verified. If the desired results are achieved, machine learning is able to apply it to more and more sets in order to determine outcomes and ‘evolve’ as new data is received."}]},{"type":"paragraph","children":[{"type":"span","value":"The integration of machine learning is the next logical step when it comes to analytics. Systems will be able to report on real-time events as well as predict future ones based on previous data."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Data mining and machine learning in the retail industry"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the industries that will benefit from this is retail. As one of the largest sectors in the business world, B2C relies on pulling in the right customers and figuring out their buying habits. Unfortunately, it’s not always as easy as looking at raw analytical data."}]},{"type":"paragraph","children":[{"type":"span","value":"By integrating a data mining and machine learning solution into a customer’s purchasing history, it’s possible to extract and categorize their buying habits. This information can be used to scour more customers with specific criteria and adapt the algorithm as it needs to. This enables retailers to stock the correct products and not be left with dead stock."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The supply chain"}]},{"type":"paragraph","children":[{"type":"span","value":"Another beneficiary of the marriage of AI and machine learning would be the supply chain. It is difficult trying to predict how much stock a customer will require, and how much should be produced overall. By using data mining and machine learning, stock problems in the supply chain can be negated."}]},{"type":"paragraph","children":[{"type":"span","value":"Similar to retailers, manufacturers and distributors can use data mining to assess business customers and manufacturing. Now manufacturers and distributors can predict what customers will order and manage their warehouses and stocks accordingly."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The financial sector"}]},{"type":"paragraph","children":[{"type":"span","value":"Big banks and startups are already utilizing machine learning and data mining in order to boost profits. This ranges from general accounts to private wealth management. In the latter field, companies are building customer profiles through data mining and looking at which investments would be best for those customers. It is coupled with the mass consumption of relevant data, as well as digitization and analytics. This leads to an overall better business and experience for the customer."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"Analytics can be used to further marketing and integrate into customer relationship management (CRM) solutions. Have a look at our article on "},{"url":"/articles/customer-relationship-management/customer-analytics-marketing-crm/","type":"link","children":[{"type":"span","value":"the subject of analytics and business"}]},{"type":"span","value":", which includes the customer’s journey and identifying opportunities."}]}]}}}},{"seo":{"title":"Why retail should embrace omnichannel marketing","description":"Clickatell looks at omnichannel marketing; what it is and looks at examples of how it can be used in a holistic way to reach customers.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format","id":"DatoCmsAsset-25873334"}},"internalName":"Why retail should embrace omnichannel marketing","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg0SEggVBg4JDQ0JDQgGDhENFhENFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFRAQHDscIhwvLy8vLy8vLy8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwUG/8QAGhAAAgMBAQAAAAAAAAAAAAAAAAECBDEFA//EABYBAAMAAAAAAAAAAAAAAAAAAAMEBf/EABkRAAEFAAAAAAAAAAAAAAAAAAABAgMEEf/aAAwDAQACEQMRAD8At2araERpNxKtnBflhHisuHJDN9GlJLAKvTwAy2HA9U//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg0SEggVBg4JDQ0JDQgGDhENFhENFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFRAQHDscIhwvLy8vLy8vLy8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwUG/8QAGhAAAgMBAQAAAAAAAAAAAAAAAAECBDEFA//EABYBAAMAAAAAAAAAAAAAAAAAAAMEBf/EABkRAAEFAAAAAAAAAAAAAAAAAAABAgMEEf/aAAwDAQACEQMRAD8At2araERpNxKtnBflhHisuHJDN9GlJLAKvTwAy2HA9U//2Q=="}},"id":"DatoCmsTemplateArticle-62024247","title":"Why retail should embrace omnichannel marketing","slug":"retail-omnichannel-marketing","meta":{"updatedAt":"2022-11-21T11:46:19.184+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Omnichannel Marketing in retail"}]},{"type":"paragraph","children":[{"type":"span","value":"Omnichannel is the future of retailing. There’s no getting away from it. It's what customers are demanding and where they’re spending their money. Omnichannel marketing can be simply defined as when retailers use multiple channels to reach the customer to create a seamless, more holistic retail experience."}]},{"type":"paragraph","children":[{"type":"span","value":"In the race of online shopping vs physical stores, there’s one clear winner. Retail sales numbers have been dwindling for many years while online sales figures are always increasing. One retailer, in particular, Amazon, has received the biggest chunk of this growth. And with its recent purchase of Whole Foods, it looks to set the example of omnichannel marketing for retailers across the globe."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"There's a need for change"}]},{"type":"paragraph","children":[{"type":"span","value":"Target CEO Brian Cornell has pointed to the changes in the industry and the need for changes to be made. Changing conditions must be embraced by retailers who want to keep their doors open, he says: \"These inflection points come around every generation or so. And strong retailers endure, while others, well, they don’t. Pick your era-defining change throughout history from downtown department stores to suburban malls, catalogs, e-commerce. Target not only weathered the storm, but we also emerged better positioned as a result.\""}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Omnichannel shoppers are more loyal"}]},{"type":"paragraph","children":[{"type":"span","value":"To find out why retailers are banking on the success of omnichannel,"},{"url":"https://hbr.org/2017/01/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" Harvard Business Review"}]},{"type":"span","value":" completed a study of 46 000 shoppers. It found that omnichannel retail shoppers not only bought more items but were more loyal to the retailer."}]},{"type":"paragraph","children":[{"type":"span","value":"\"In today’s channel-rich environment, omnichannel capabilities drive the engagement of core shoppers with the retail brand and ultimately draw them to the physical store. Traditional retailers with physical stores will do better not only by leveraging the power of the online world but also by synchronizing the physical and the digital worlds to provide shoppers with a seamless, multi-channel experience that online pure plays simply cannot match,\" says the study."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"So, which retailers are winning at omnichannel marketing?"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Starbucks"}]},{"type":"paragraph","children":[{"type":"span","value":"You can’t mention retailers winning at omnichannel marketing without mentioning everyone’s ubiquitous coffee shop. Customers are able to load and check their Starbucks card balance using their phone, the website or while in-store. All balance or profile changes are updated immediately on all touchpoints. And when it comes time to pay for their coffees, they’re able to pay using their physical rewards card or with their phones."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"DSW"}]},{"type":"paragraph","children":[{"type":"span","value":"Designer Shoe Warehouse (DSW) was an early adopter of omnichannel marketing. It began embracing omnichannel as early as 2013 when it worked to strengthen its ecommerce position by improving the fulfillment of online sales. Its journey has continued, using eBay Enterprise In-Store Pickup and Ship-to-Store. They're now utilizing a new solution that enables them to use a single selling system for all customer interactions."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"UGG"}]},{"type":"paragraph","children":[{"type":"span","value":"Another footwear brand winning at omnichannel marketing is the makers of everyone’s favorite warm boots, UGG. They sell their boots through company-owned brick-and-mortar stores, wholesale retail partners, an e-commerce site and a mobile app. With all of these options available to shoppers, it made seamless shopping a priority. Its offerings include buying online and picking in-store; searching for in-store products online; loyalty points earned and redeemed across all channels; pricing consistency among channels; and three or more channels available for returns and customer service."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re interested in continuing to learn about the online shopping vs physical stores debate and you'd like to find out how your"},{"url":"/articles/digital-marketing/3-ways-businesses-harness-omnichannel/","type":"link","children":[{"type":"span","value":" business can use omnichannel marketing to its benefit"}]},{"type":"span","value":", read our recent article. It looks at the importance of measuring behavior, proving relevant retail information and creating a supportive structure. By doing these three things, you can provide customers with what they want at the same time as increasing your sales. It’s a win-win."}]}]}}}},{"seo":{"title":"Why you should ditch your phone line and use chatbots","description":"Clickatell looks at some of the advantages of using AI chatbots rather than call centres including cost savings and speed of response.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633092751-lucy.jpg?auto=format","id":"DatoCmsAsset-25856920"}},"internalName":"Why you should ditch your phone line and use chatbots","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960551","name":"Product Insights","slug":"product-insights"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960544","name":"Contact Centers","slug":"contact-centers"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633092751-lucy.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633092751-lucy.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633092751-lucy.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633092751-lucy.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICBALFBYUDhgNDhYNCRENFhENFx8ZGBYTFiEmHyslGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0NFg0QHDsoFhwvLy8vLzs7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgAEB//EAB8QAAEDAwUAAAAAAAAAAAAAAAABAgUDM3EEERIhNP/EABUBAQEAAAAAAAAAAAAAAAAAAAIB/8QAGhEAAgIDAAAAAAAAAAAAAAAAAFEBIgISQf/aAAwDAQACEQMRAD8A0yQluGnXYWEmnurLkvSXmUXNPeXIJjKOiqg5Um3UmdkA8hbISzLrij//2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633092751-lucy.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICBALFBYUDhgNDhYNCRENFhENFx8ZGBYTFiEmHyslGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0NFg0QHDsoFhwvLy8vLzs7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgAEB//EAB8QAAEDAwUAAAAAAAAAAAAAAAABAgUDM3EEERIhNP/EABUBAQEAAAAAAAAAAAAAAAAAAAIB/8QAGhEAAgIDAAAAAAAAAAAAAAAAAFEBIgISQf/aAAwDAQACEQMRAD8A0yQluGnXYWEmnurLkvSXmUXNPeXIJjKOiqg5Um3UmdkA8hbISzLrij//2Q=="}},"id":"DatoCmsTemplateArticle-62040615","title":"Why you should ditch your phone line and use chatbots","slug":"ditch-phone-line-use-chatbots","meta":{"updatedAt":"2022-11-21T11:43:10.884+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"With phones ringing constantly in your contact center, you’re likely always looking for ways to improve your service offering. And there’s one way you can do just that: by using chatbots. This isn’t just one of the many marketing trends being punted as game changing. This is tech that’s here to stay."}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots are able to answer multiple calls in the time it would take a contact center agent to resolve one query. And these bots are able to learn from previous interactions, making them more efficient as time goes by. They’re also able to know when the call should be handed over to an agent to properly complete the call."}]},{"type":"paragraph","children":[{"type":"span","value":"We know that your customers want to interact with your business on their terms. They want to ask questions and resolve problems. They’re used to doing everything with the small device that’s always in the palm of their hand. They want to be able to use chat rather than voice."}]},{"type":"paragraph","children":[{"type":"span","value":"Accenture's recently released"},{"url":"https://www.accenture.com/t00010101T000000__w__/es-es/_acnmedia/Accenture/Conversion-Assets/DotCom/Documents/Global/PDF/Dualpub_6/Accenture-Customer-2020-Future-Ready-Reliving-Past.pdf","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" Global Consumer Pulse Research"}]},{"type":"span","value":" study highlights the importance of businesses acting at the same speed which consumers do. The study tracked the intentions and actions of consumers across the world for a decade. It gives insights into how technologies have reshaped customer behavior and needs. It highlights how companies have struggled to keep pace with consumers who expect speedy service but are still encountering clunky, confusing websites, long call center wait times, and difficulties solving problems, irrespective of the channel used."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"How have companies solved these issues?"}]},{"type":"paragraph","children":[{"type":"span","value":"\"It starts by becoming a 'multi-speed customer company'. Such companies have moved beyond the one-size-fits-all customer agenda,\" says the research."}]},{"type":"paragraph","children":[{"type":"span","value":"These companies have mastered the approach to both analog and digital, allowing customers to interact in ways they feel most comfortable. This allows them to keep their existing customers while being better positioned to compete for new ones who’re looking for a better option."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"So, why are chatbots better than voice?"}]},{"type":"paragraph","children":[{"type":"span","value":"As that study pointed out, customers are tired of being on hold for extended periods of time. And chatbots are perfectly positioned to step into this space. If your business isn’t offering the type of support your customers demand, you aren’t delivering what's needed to retain your existing ones and attract new customers. An example of a tool doing just that is "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" which reduces contact center query volumes by using live chat and bot-driven interactions."}]},{"type":"paragraph","children":[{"type":"span","value":"In a new article by customer engagement company [24]7, five reasons are outlined for why chat is beneficial for business. Their five reasons are: cost saving and improved customer satisfaction, everywhere availability, greater upsell opportunities, access to intent and insight analytics, and system automation."}]},{"type":"paragraph","children":[{"type":"span","value":"The article does caution: “Despite their many benefits, chatbots are not the sole answer to everything. Chatbots need to be supplemented with fully developed chat programs for when the customer question is too complex for the bot. If you’ve done this right, the customer will stay in the same channel, and experience a warm handoff from chatbot to chat agent to ensure the experience continues and they don’t need to start over.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Take the example of intent and insight analysis. With chat, you’re able to access a complete record of every interaction with the customer. You’re able to see what may have gone wrong if they’re dissatisfied, you’re able to find opportunities to sell them more products or services, and, importantly, you’re able to improve your chat program continuously. And looking to the example of upsell opportunities, chatbots are able to target customers who have the highest probability of purchase. So, chatbots really are so much more than a marketing trend. They’re a business contact center essential."}]},{"type":"paragraph","children":[{"type":"span","value":"The reality is that while your customers may want to communicate with your business via chat, it’s actually beneficial for you to fully embrace it. Adding chat to your contact centers is likely to be fairly simple and inexpensive. The benefits to your business are actually countless, so why wouldn’t you want to do that?"}]},{"type":"paragraph","children":[{"type":"span","value":"Well, one of the areas where chatbots are still lacking and why they need to be supplemented with chat programs is that they’re not able to connect fully with customers. One of our recent articles highlights their inability to ask and answer the types of personal questions which tend to elicit the types of responses which serve to really understand customer issues. The article explores why"},{"url":"/articles/technology/chatbots-need-get-personal/","type":"link","children":[{"type":"span","value":" chatbots need to get more personal"}]},{"type":"span","value":" to increase engagement and improve interactions."}]}]}}}},{"seo":{"title":"How bulk SMS marketing can impact your real estate business","description":"Clickatell looks at how SMS messaging can be used in the real estate industry for a number of applications including CRM, sales and operations.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633154699-getting-creative-with-bulk-sms-in-your-industry-4-300x122.jpg?auto=format","id":"DatoCmsAsset-25983920"}},"internalName":"How bulk SMS marketing can impact your real estate business","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633154699-getting-creative-with-bulk-sms-in-your-industry-4-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633154699-getting-creative-with-bulk-sms-in-your-industry-4-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633154699-getting-creative-with-bulk-sms-in-your-industry-4-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633154699-getting-creative-with-bulk-sms-in-your-industry-4-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFBUODhMQDg0NDhsOEhESFyIdGBYTFhUdHysjGh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDgsOHA0RHDsdFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAFBgEEBwD/xAAgEAABAwMFAQAAAAAAAAAAAAABAAIDEiExBAUTFDIR/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwD/xAAYEQADAQEAAAAAAAAAAAAAAAAAATERAv/aAAwDAQACEQMRAD8A1Hc3Qt05+kJQmGnleRUEZ3onrG6Tmk8xucqdLmBhsEDG+lyoPJoyVCdJYE6f/9k="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633154699-getting-creative-with-bulk-sms-in-your-industry-4-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFBUODhMQDg0NDhsOEhESFyIdGBYTFhUdHysjGh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDgsOHA0RHDsdFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAFBgEEBwD/xAAgEAABAwMFAQAAAAAAAAAAAAABAAIDEiExBAUTFDIR/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwD/xAAYEQADAQEAAAAAAAAAAAAAAAAAATERAv/aAAwDAQACEQMRAD8A1Hc3Qt05+kJQmGnleRUEZ3onrG6Tmk8xucqdLmBhsEDG+lyoPJoyVCdJYE6f/9k="}},"id":"DatoCmsTemplateArticle-62046649","title":"How bulk SMS marketing can impact your real estate business","slug":"bulk-sms-marketing-real-estate","meta":{"updatedAt":"2022-11-14T12:48:07.254+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Bulk SMS for real estate"}]},{"type":"paragraph","children":[{"type":"span","value":"With housing crises and economic downturn around the world, selling a house has become more difficult. For the longest time, estate agents would take out an advert in the local newspaper stating that a house was available and have an open-house the following weekend. As technology and the world move forward, those methods are no longer relevant, especially with clients being busier than ever. Enter "},{"url":"/products/sms","type":"link","children":[{"type":"span","value":"bulk SMS"}]},{"type":"span","value":" marketing, a solution that may just help estate agents turn queries into sales."}]},{"type":"paragraph","children":[{"type":"span","value":"Sending out single SMSes to clients and cold calling are no longer viable options. Not to mention waiting for potential clients to come to you. With bulk SMS marketing, estate agents can enable mobile marketing with ease and initialize an online real estate presence."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Everyone has a mobile phone"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the largest benefits to using bulk SMS marketing is its penetration in the worldwide market. In general, most people own a mobile phone, which gives companies greater access to the world’s 7.5 billion population. While not all phones are able to access social media or receive emails, every phone, regardless of make or model, is capable of receiving an SMS."}]},{"type":"paragraph","children":[{"type":"span","value":"This makes bulk SMS marketing the most robust form of technological marketing available, especially when SMS open-rates are sitting between 98 and 99 percent. With this simple means of communicating, real estate agents are able to reach a far greater range of potential customers, which in turn leads to new sales opportunities."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Prospecting and profiling clients"}]},{"type":"paragraph","children":[{"type":"span","value":"Using SMS marketing is the most convenient way to contact customers, especially if it is a matter of urgency. By using a customer relations management (CRM) system, and by integrating AI into their websites, real estate agents are able to collect information about customers and the type of properties that they are looking for. This enables the agent to create a profile around the customer for sales and prospecting purposes. When something new is on the market, the agents can use bulk SMS messages to notify all of those with matching criteria to the property."}]},{"type":"paragraph","children":[{"type":"span","value":"Customers are then able to respond to the notification, stating if they would like to continue receiving information and updates on the property. When enough customers have shown interest and the agent is able to secure a showing time, all interested customers can be notified at once via SMS. This is especially useful if there is a same-day showing or a sale fell through. Some users may not be able to check social media or their email in time, as opposed to an SMS which is opened almost immediately."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Using bulk SMS marketing for sales support"}]},{"type":"paragraph","children":[{"type":"span","value":"When purchasing or renting a property, customers need to be kept up to date every step of the way. This is where bulk SMS marketing tools and CRM software integration come into play. Often, realtors are dealing with several property and customer processes at once. By updating their CRM to state that a bond or lease has been approved, the system can SMS all customers at the same time without any additional legwork."}]},{"type":"paragraph","children":[{"type":"span","value":"The same can be said for agents that deal with new developments. Bulk SMS marketing tools can be utilized to update clients on the progress of their new homes, or any setbacks that may occur."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Rental management"}]},{"type":"paragraph","children":[{"type":"span","value":"For agents that manage a large number of rental properties, especially those in the same area or complex, a bulk SMS management tool becomes indispensable. This is utilized for after-sales service and the day-to-day operations of those properties. For example, if there is a problem with electricity in the area, or buildings are to be re-painted, the agents can create a single SMS and send it out to all of those affected."}]},{"type":"paragraph","children":[{"type":"span","value":"For more information and pricing on bulk SMS marketing, have a look at "},{"url":"/pricing-and-coverage/message-pricing/","type":"link","children":[{"type":"span","value":"Clickatell’s SMS pricing and coverage page"}]},{"type":"span","value":". Our pricing estimator will calculate the estimated cost of an SMS package in different countries and with different features."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"Using artificial intelligence to increase lead generation","description":"Find out how AI can boost lead generation by building real-time customer profiles, processing social media advertising data and answering customer queries.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633156633-ttt.jpg?auto=format","id":"DatoCmsAsset-25984011"}},"internalName":"Using artificial intelligence to increase lead generation","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633156633-ttt.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633156633-ttt.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633156633-ttt.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633156633-ttt.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoTCAgLChYUDhgQDQ0NDRMNDRENFxUZGBYVFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscIigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQABA//EAB0QAAEEAgMAAAAAAAAAAAAAAAABAgQFITEDEjL/xAAWAQADAAAAAAAAAAAAAAAAAAABAgP/xAAZEQACAwEAAAAAAAAAAAAAAAAAAQMRIQL/2gAMAwEAAhEDEQA/AN3QmouBrAiN6ATtjaD4Ej6wNUAWdZxvTKkCbHRQWVTZ/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633156633-ttt.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoTCAgLChYUDhgQDQ0NDRMNDRENFxUZGBYVFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscIigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQABA//EAB0QAAEEAgMAAAAAAAAAAAAAAAABAgQFITEDEjL/xAAWAQADAAAAAAAAAAAAAAAAAAABAgP/xAAZEQACAwEAAAAAAAAAAAAAAAAAAQMRIQL/2gAMAwEAAhEDEQA/AN3QmouBrAiN6ATtjaD4Ej6wNUAWdZxvTKkCbHRQWVTZ/9k="}},"id":"DatoCmsTemplateArticle-62046735","title":"Using artificial intelligence to increase lead generation","slug":"artificial-intelligence-lead-generation","meta":{"updatedAt":"2022-11-14T12:56:19.628+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Lead generation using AI"}]},{"type":"paragraph","children":[{"type":"span","value":"Artificial intelligence (AI) is powerful technology that looks to revolutionize a range of industries in the years to come. Coupled with machine learning, AI isn’t just about predicting stocks or facilitating client chats but can create better lead generation and sales as well."}]},{"type":"paragraph","children":[{"type":"span","value":"The scope of AI is almost limitless. Companies around the world are using AI to look at "},{"url":"https://www.wired.com/2016/05/future-humanitys-food-supply-hands-ai/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"food supply problems"}]},{"type":"span","value":" and "},{"url":"https://en.wikipedia.org/wiki/DeepMind","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"beat humans at games"}]},{"type":"span","value":". The application of this technology also hits closer to home with the use of Apple’s Siri. Apart from these, the financial sector is looking to AI to not only create better portfolios for clients, but to better adapt to market trends as well."}]},{"type":"paragraph","children":[{"type":"span","value":"As a company that sells products or solutions, there is always a need to bring in more sales. You may want to hire more staff, or simply shift additional stock. Either way, that process comes from better lead generation and conversion rates. And, AI is just the technology to help you out."}]},{"type":"paragraph","children":[{"type":"span","value":"Here are a few ways in which AI is being used for lead generation."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Real-time customer profiles"}]},{"type":"paragraph","children":[{"type":"span","value":"Previously, businesses would be required to create customer profiles from past purchasing data and customer relationship software (CRM). These profiles would then be used as a template when targeting new customers in order to obtain better leads. Unfortunately, the method is archaic and doesn’t account for shifts in current trends. It also holds the problem of not accurately portraying the current consumer or business purchasing mindset."}]},{"type":"paragraph","children":[{"type":"span","value":"The motorcycle company, Harley-Davidson, "},{"url":"https://hbr.org/2017/05/how-harley-davidson-used-predictive-analytics-to-increase-new-york-sales-leads-by-2930","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"implemented AI"}]},{"type":"span","value":" in a New York branch as a test. Over the first weekend, the branch sold 15 motorbikes, which was more than twice the best sales weekend the store ever had."}]},{"type":"paragraph","children":[{"type":"span","value":"The system was able to generate relevant customer information in real-time. This revealed that the store’s potential customer base was much larger than originally thought. It was also able to isolate customers who were more likely to purchase a product than those just enquiring about them."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Lead generation from social media campaigns"}]},{"type":"paragraph","children":[{"type":"span","value":"An overlooked use for AI is across social media campaigns. While Facebook, Instagram, and Twitter are able to give valuable analytical data on adverts, they aren’t always as useful as they could be. With AI, the technology is able to assess which specific parts of an advert are more effective, and not just an advert as a whole."}]},{"type":"paragraph","children":[{"type":"span","value":"In the case of the previous example, Harley-Davidson could use AI to figure out that adverts with the call to action “call” did significantly better than those with “buy”. It’s a less intimidating word, which leaves open an action that doesn’t force the potential client to act on impulse."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Facilitating customer queries"}]},{"type":"paragraph","children":[{"type":"span","value":"Whether you’re a fully-fledged online store, or just have a website for informational purposes, AI is a must for you. Not only can the system field easy questions that will otherwise take up valuable time, such as a stock query, but can assess the customer as well. When speaking to an AI chat bot, clients will be asked a series of questions, which will help generate a client profile. If the person matches the right criteria, they will be passed onto an agent."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"These are just a few of the ways in which AI can have a positive impact on lead generation. For a more in-depth look at how it can assist with B2B sales, have a look at our article on "},{"url":"/articles/digital-marketing/ai-b2b-marketing-lead-generation/","type":"link","children":[{"type":"span","value":"B2B marketing and lead generation"}]},{"type":"span","value":". It talks about marketing, sales, and predictive data."}]}]}}}},{"seo":{"title":"How hands-free computing is shaping the future","description":"In another technolgy trends article Clickatell looks at how hands-free computing and voice recognition is set to revolutionize desktop computers.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633675553-clickatell-to-drive-mobile-messaging-for-john-i-haas-300x117.jpg?auto=format","id":"DatoCmsAsset-26690560"}},"internalName":"How hands-free computing is shaping the future","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633675553-clickatell-to-drive-mobile-messaging-for-john-i-haas-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633675553-clickatell-to-drive-mobile-messaging-for-john-i-haas-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633675553-clickatell-to-drive-mobile-messaging-for-john-i-haas-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633675553-clickatell-to-drive-mobile-messaging-for-john-i-haas-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQoLDhsQDhkODh0SDRUYFxQZHRYVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAKHDscFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwABA//EACAQAAEDAwUBAAAAAAAAAAAAAAEAAgMEEyEFBhEiMRL/xAAXAQADAQAAAAAAAAAAAAAAAAABAgMA/8QAFxEBAQEBAAAAAAAAAAAAAAAAAQARAv/aAAwDAQACEQMRAD8Ay2rrcNTKOXBMCKtpQ0H6HKRuzCboyUxYnHGSpnITRUNYZFN1KiGGk3PVaOFr/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633675553-clickatell-to-drive-mobile-messaging-for-john-i-haas-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQoLDhsQDhkODh0SDRUYFxQZHRYVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAKHDscFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwABA//EACAQAAEDAwUBAAAAAAAAAAAAAAEAAgMEEyEFBhEiMRL/xAAXAQADAQAAAAAAAAAAAAAAAAABAgMA/8QAFxEBAQEBAAAAAAAAAAAAAAAAAQARAv/aAAwDAQACEQMRAD8Ay2rrcNTKOXBMCKtpQ0H6HKRuzCboyUxYnHGSpnITRUNYZFN1KiGGk3PVaOFr/9k="}},"id":"DatoCmsTemplateArticle-62046772","title":"How hands-free computing is shaping the future","slug":"hands-free-computing","meta":{"updatedAt":"2022-10-26T22:36:42.472+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Hand-free computing"}]},{"type":"paragraph","children":[{"type":"span","value":"Computers have been a part of our lives for decades now. Despite giant leaps in computing power, there have been two constant peripherals – the keyboard and mouse. Using a computer means flirting with carpal tunnel as you interact with one or both of these elements in some way. The advent of the touchscreen and incorporation of hands-free computing has started to change all of this."}]},{"type":"paragraph","children":[{"type":"span","value":"Our smallest devices are now the most innovative, while desktops remain static and dated. As these technologies begin to mature and converge across the devices we use, the hands-free future of science fiction is tumbling towards reality."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The future is in voice recognition"}]},{"type":"paragraph","children":[{"type":"span","value":"Apple’s Siri and its direct competition Google Now are two great examples of how hands-free computing – in the form of speech – has become a part of everyday life. The frustrating reality is that using voice to interact with machines still has a way to go before it’s flawless. These days, Siri is more likely to mistake your “open my email” command for “look up some kale”. Which makes it useless."}]},{"type":"paragraph","children":[{"type":"span","value":"This is changing though. Increasingly, the experience of speaking to your mobile device and having it understand your request and execute it seamlessly is eliciting surprise. Voice recognition in machines is getting better. The next few years in voice and speech recognition will see hands-free computing at the forefront of human-machine interaction."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Deep learning’s role"}]},{"type":"paragraph","children":[{"type":"span","value":"As more voice usage data becomes available, speech recognition accuracy will get better and better. It’s a trend known as the “virtuous cycle of AI.” And it’s enabled through deep learning and massive amounts of data. It works like this: The more people using voice interfaces, the more data is gathered, the more effective the recognition. Only this year, IBM "},{"url":"https://www.ibm.com/blogs/watson/2017/03/reaching-new-records-in-speech-recognition/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"announced"}]},{"type":"span","value":" that it reached a new industry record in conversational speech recognition."}]},{"type":"paragraph","children":[{"type":"span","value":"The IBM team’s system achieved a 5.5 percent word error rate – down from 6.9 percent in 2016. This benchmark was measured on a difficult task with the machine deciphering conversations between humans discussing day-to-day topics like buying a car. It’s a test known as SWITCHBOARD and has been around for more than two decades. So, how did IBM achieve this? Through deep learning."}]},{"type":"paragraph","children":[{"type":"span","value":"Julia Hirschberg, a professor at the Department of Computer Science at Columbia University, says that this is a major development in lieu of the challenges facing hands-free voice computing. “The ability to recognize speech as well as humans do is a continuing challenge, since human speech, especially during spontaneous conversation, is extremely complex.”"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Hands-free computing is going to change our lives"}]},{"type":"paragraph","children":[{"type":"span","value":"The continued improvement of voice recognition and hands-free computing gives huge momentum to the proliferation of digital assistants. Assistants like Alexa, Siri, Cortana, and Google Assistant could spell the end for screens as a computing interface and replace individual apps with a single point of contact."}]},{"type":"paragraph","children":[{"type":"span","value":"Increasingly these assistants are becoming the maestros of our lives, using AI, big data, and voice prompts to arrange and organize our lives. Cortana, for example, mines your emails, calendars, and digital workspace to learn about your day-to-day activities. Don’t get a fright the next time your digital assistant reminds you of that appointment that you completely forgot about, without prompting."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Are we keeping up?"}]},{"type":"paragraph","children":[{"type":"span","value":"Machines already see better than humans can, recognize objects faster, and can listen and hear better. Eventually, they’ll be able to understand and interpret more accurately. What does a world where computers listen to everything we say look like? Will it change the way we live? It’ll certainly change how we interact with our devices. A conference room, vehicle or wearable technology device that’s listening to our conversations, understanding, and interpreting it into what we need will eventually become the norm. The question is, will we be willing to accept this?"}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re curious about how the development of hands-free computing technologies like voice recognition is shaping our lives, read our latest article. It outlines how AI is similarly disrupting the "},{"url":"/articles/technology/ai-healthcare/","type":"link","children":[{"type":"span","value":"healthcare industry through automation and deep learning"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Machine learning enters the Tour de France","description":"Clickatell discusses how AI is being used in the 2017 Tour de France to predict the likelihood of various race scenarios.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633675758-istock91554247xxxlarge-1-768x299.jpg?auto=format","id":"DatoCmsAsset-26690570"}},"internalName":"Machine learning enters the Tour de France","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633675758-istock91554247xxxlarge-1-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633675758-istock91554247xxxlarge-1-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633675758-istock91554247xxxlarge-1-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633675758-istock91554247xxxlarge-1-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgPDQ8ODhgQDQ0VDBUQDREYFx8ZGBYTFhUdHysjGikoHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBQH/xAAgEAABAwMFAQAAAAAAAAAAAAAAAQIRBAUGMTI0YYED/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwQC/8QAGREAAgMBAAAAAAAAAAAAAAAAAQIABCEx/9oADAMBAAIRAxEAPwBDQXqXJBd+13V9JHQEtm5BI/i+FttQDArDIPyy5tZMqYRM2XUwNeTTLs//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633675758-istock91554247xxxlarge-1-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgPDQ8ODhgQDQ0VDBUQDREYFx8ZGBYTFhUdHysjGikoHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBQH/xAAgEAABAwMFAQAAAAAAAAAAAAAAAQIRBAUGMTI0YYED/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwQC/8QAGREAAgMBAAAAAAAAAAAAAAAAAQIABCEx/9oADAMBAAIRAxEAPwBDQXqXJBd+13V9JHQEtm5BI/i+FttQDArDIPyy5tZMqYRM2XUwNeTTLs//2Q=="}},"id":"DatoCmsTemplateArticle-62047538","title":"Machine learning enters the Tour de France","slug":"machine-learning-tour-de-france","meta":{"updatedAt":"2022-11-14T13:04:48.491+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Machine learning enters the Tour"}]},{"type":"paragraph","children":[{"type":"span","value":"Machine learning is coming to the fore across a range of professional sports. It’s helping to predict everything from injuries to peak performance levels. And, now, it’s entered the Tour de France. The world’s biggest cycling event takes 198 riders along 3,540 kilometers of the French landscape. And this year, the race is utilizing artificial intelligence (AI) for the first time ever."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"How machine learning will play a role"}]},{"type":"paragraph","children":[{"type":"span","value":"Organizers of the 104th edition of the race have teamed up with a company called Dimension Data to introduce machine learning into the event. It’s a pilot program that aims to predict the likelihood of various race scenarios. The data could, for example, determine whether the peloton (the main pack of riders) will catch the breakaway riders and even suggest likely points in the race for this to occur."}]},{"type":"paragraph","children":[{"url":"http://tech.firstpost.com/news-analysis/how-one-company-is-trying-to-transform-the-tour-de-france-with-big-data-and-machine-learning-386972.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Scott Gibson"}]},{"type":"span","value":", group executive of Dimension Data marks the occasion as inevitable. “As more technology is introduced into professional cycling, the viewing experience is transforming and its popularity increases. What’s especially exciting for us is how we’re helping the organizers attract a new generation of digitally savvy fans, and how advanced technologies like machine learning are opening up new possibilities for providing the insights that today’s fans demand.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Using GPS transponders, installed under the saddles of each bike, Dimension Data will collect a staggering 3 billion data points throughout the race’s 21 stages. That’s a significant increase from last year’s 128 million data points. The data collected from these transponders will be combined with other impacting data such as the course gradient and weather conditions to bring viewers a range of breaking stats, including live speed, the location of individual riders, the distance between riders and the composition of different groups within the race. The result is a far more immersive experience from a viewer’s perspective."}]},{"type":"paragraph","children":[{"type":"span","value":"And all of this is managed via a cloud-based data center which relays these stats to broadcasters, allowing them to tell viewers even more about their favorite teams or riders. This cloud-based structure gives Dimension Data the flexibility to control the system from anywhere in the world. And they’re doing just that as the system will be operated from across four separate continents."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"What about security?"}]},{"type":"paragraph","children":[{"type":"span","value":"As with any digitally-based system, the threat of cyber attack is real. But Dimension Data has done an incredible job in strengthening the defenses of the system. It’s likely that they learned a thing or two from last year’s Tour de France where they blocked just over 1.4 million suspicious attempts to gain access to the race’s digital systems."}]},{"type":"paragraph","children":[{"type":"span","value":"Race director, Christian Prudhomme is fully behind the use of this technology to ensure that the sport keeps evolving alongside its viewers. “Today our followers want to be immersed in the event. They’re more digitally engaged and active on social media than ever before. They want a live and compelling second-screen experience during the Tour. This technology is helping us to achieve this and will completely transform their experience of the race.”"}]},{"type":"paragraph","children":[{"type":"span","value":"For anyone who doubts the growth of the sport, Dimension Data also released a few key figures pertaining to the race. Some 198 riders make up 22 teams. That’s a lot of data and means there’s a lot of interest. The race’s live tracking website has been boosted from supporting 2,000-page requests per second in 2016 to a staggering 25,000-page request per second this year. TV broadcasting hours are also up significantly from 80 per channel in 2016 to 105 per channel this year. All this means that the Tour is likely to smash its 6,100 hours of TV coverage it received last year."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re interested to see how machine learning is infiltrating other industries, read our latest article. It outlines "},{"url":"/articles/technology/industries-ready-machine-learning/","type":"link","children":[{"type":"span","value":"six other sectors"}]},{"type":"span","value":" that are likely to be disrupted by machine learning in the near future."}]}]}}}},{"seo":{"title":"How SMS messaging can benefit the education sector","description":"Clickatell explores some if the uses of SMS messaging in the education sector including alerts, notifications and student recruitment.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633676858-education-sms-messaging-300x117.jpg?auto=format","id":"DatoCmsAsset-26690592"}},"internalName":"How SMS messaging can benefit the education sector","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633676858-education-sms-messaging-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633676858-education-sms-messaging-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633676858-education-sms-messaging-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633676858-education-sms-messaging-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDw8LFRUNDg0NDh0NCxEOFxUZGBYVFhUaKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAoOHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAFAAIG/8QAHxAAAQMEAwEAAAAAAAAAAAAAAgABBQMEMpESMVET/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwIB/8QAGREAAwADAAAAAAAAAAAAAAAAAAEhAgMR/9oADAMBAAIRAxEAPwDOhIyAd03SNCVviFm4OkKwjxxbSvaiPjaR5sbWoH3EvfU6eDqJKQEfl02lFHTGqf/Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633676858-education-sms-messaging-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDw8LFRUNDg0NDh0NCxEOFxUZGBYVFhUaKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAoOHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAFAAIG/8QAHxAAAQMEAwEAAAAAAAAAAAAAAgABBQMEMpESMVET/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwIB/8QAGREAAwADAAAAAAAAAAAAAAAAAAEhAgMR/9oADAMBAAIRAxEAPwDOhIyAd03SNCVviFm4OkKwjxxbSvaiPjaR5sbWoH3EvfU6eDqJKQEfl02lFHTGqf/Z"}},"id":"DatoCmsTemplateArticle-62065074","title":"How SMS messaging can benefit the education sector","slug":"sms-messaging-education","meta":{"updatedAt":"2022-10-26T22:36:17.437+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Advantages & uses of bulk SMS to schools"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS messaging is fast becoming the weapon of choice in the savvy marketer’s arsenal. This is likely due to its instant deliverability, high open and response rates, concise messaging, and general reliability. And now, in a society that’s attached to their phones at the hip, it’s important that sectors outside of marketing realize the potential of SMS  text messages. The education sector, for example, can benefit greatly from using SMS. It’s a great way to build relationships with students, parents, and members of staff. Here are several ways to leverage SMS 's if you’re involved in the education sector."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"SMS Messages for weather alerts"}]},{"type":"paragraph","children":[{"type":"span","value":"This is particularly helpful in areas with extreme climates. Weather conditions can affect traveling, leading to closures and cancellations. It’s not uncommon that parents and students are oblivious to these changes until the last minute or until reaching the school grounds. That’s a lot of wasted resources and can be a point of anxiety for parents with younger children. "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"SMS messaging"}]},{"type":"span","value":" can alleviate this by notifying parents and students immediately of any delays, cancellations or closures, giving them plenty of time to make alternative arrangements."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Parent-teacher meetings"}]},{"type":"paragraph","children":[{"type":"span","value":"Parents generally lead extremely busy lives and it can be easy to forget about meetings or important school dates, particularly if they’ve only been notified about said events through letter or email. With the use of text messaging, parents can receive timely gentle reminders about upcoming parent-teacher meetings. And that, in turn, is good for the development of the students."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Exam reminders"}]},{"type":"paragraph","children":[{"type":"span","value":"Bulk SMS messages can be used during exam times to remind students of exam dates, exam locations, and even exam content. It’s also a great way of informing students of any last minute changes to the exam timetable or allowing them to ask questions if there’s anything they’re unsure of."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"New student recruitment"}]},{"type":"paragraph","children":[{"type":"span","value":"An SMS campaign can spearhead a new student recruitment drive. A simple text message to prospective students and parents with reminders about open days or application deadlines can go a long way to making sure they apply. Schools can also send through content links to course outlines or extracurricular programs."}]},{"type":"paragraph","children":[{"type":"span","value":"Sonoma State University in California, for example, sent everyone on their undeclared student roster messages about upcoming workshops and courses that would give prospective students more information on majors and career options. It had remarkably successful results."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Urgent messages"}]},{"type":"paragraph","children":[{"type":"span","value":"We’ve already touched on the busyness of parents. This can be a problem when trying to get hold of them. And sometimes situations occur that require urgent attention like if a child gets sick, needs to be picked up, is involved in an accident or requires an immediate disciplinary procedure. Parents are likely to be far more receptive to an SMS alert than they are to a telephone call. It means that you can reach them quickly and with minimal fuss. You’ll also know if they’ve read or haven’t received the message, which is something you can’t be sure of if you leave a voicemail. It also gives the parents peace of mind. It prevents that dreaded missed call where the parents fear the worst. An SMS can include all of the facts about any incident and its severity."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Staff contact"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS messages can also to be used to stay in contact with staff. A simple text can let them know about upcoming events or as a means of filling staff absentees quickly. It’s obviously important that educational institutions maintain strong relationships with their staff as this directly affects the quality of service they provide to students. With SMS, staff can be kept in the loop which is likely to improve their morale."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"SMS messaging is definitely the way to attract and retain students and parents across university, college and school campuses. It provides clarity for all parties and ultimately makes the educational environment more efficient. If you’d like to learn how much your students, staff, and parents can benefit from a bulk SMS platform "},{"url":"/contact/contact-sales/","type":"link","children":[{"type":"span","value":"get in touch with us today"}]},{"type":"span","value":". Alternatively, "},{"url":"https://www.slideshare.net/clickatell/how-sms-marketing-can-benefit-educational-institutions","type":"link","children":[{"type":"span","value":"read more about how educational institutions"}]},{"type":"span","value":" around the globe are successfully leveraging the power of SMS messaging to connect with students, parents, and educators."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"The benefits of SMS solutions in retail marketing","description":"Clickatell looks at the benefits of using SMS solutions in retail marketing including cost, reach, improved response and targeted communications.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633677977-ucook1440x5602-300x117.jpg?auto=format","id":"DatoCmsAsset-26690647"}},"internalName":"4 worthwhile benefits of SMS for retail marketing","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1644230656-microsoftteams-image-9.png?auto=format&w=1110","srcSet":"https://www.datocms-assets.com/54467/1644230656-microsoftteams-image-9.png?auto=format&dpr=0.26&w=1110 278w,\nhttps://www.datocms-assets.com/54467/1644230656-microsoftteams-image-9.png?auto=format&dpr=0.5&w=1110 555w,\nhttps://www.datocms-assets.com/54467/1644230656-microsoftteams-image-9.png?auto=format&w=1110 1110w","sizes":"(min-width: 1110px) 1110px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoLDhgQDhYVDhEREBUYHh8ZGBYTFiEaHysjGh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHAoQHC8dFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAEBgEDBQD/xAAeEAACAgICAwAAAAAAAAAAAAABAwACBAUSExEhMf/EABUBAQEAAAAAAAAAAAAAAAAAAAID/8QAFxEBAQEBAAAAAAAAAAAAAAAAAQADAv/aAAwDAQACEQMRAD8AVMDsOfWxEaH3YVg1HwSmuGpbfNazf1+MtqTyHn1BoVciC0Oc3v4ESYVq0Ups7ACdCEnm/9k="},"width":1110,"height":580},"url":"https://www.datocms-assets.com/54467/1644230656-microsoftteams-image-9.png?auto=format","width":1110,"title":null,"height":580,"fluid":{"base64":"data:image/png;base64,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"}},"id":"DatoCmsTemplateArticle-62065081","title":"The benefits of SMS solutions in retail marketing","slug":"sms-solutions-retail-marketing","meta":{"updatedAt":"2023-03-10T16:51:49.278+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","marks":["strong"],"value":"4 worthwhile benefits of SMS for retail marketing"}]},{"type":"heading","level":2,"children":[{"type":"span","marks":["strong"],"value":"Using SMS for retail marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"As businesses continue to embrace a mobile-first approach, SMS has become an integral to successful marketing campaigns. "}]},{"type":"paragraph","children":[{"type":"span","value":"Thanks to its cost-effectiveness, high open rates and quick delivery time, retailers are now relying on SMS messaging to optimize the customer experience and engage with potential buyers more efficiently. "}]},{"type":"paragraph","children":[{"type":"span","value":"With more people shopping online and price checking heavily before purchasing anything, retailers need robust e-commerce strategies stay in business and have the edge over their competitors. That's why using SMS as your go-to communication tool is essential for any successful marketing campaign."}]},{"type":"paragraph","children":[{"type":"span","value":"Today, we’re discussing four benefits of implementing SMS for e-commerce and sharing some examples to help you get started."}]},{"type":"heading","level":2,"children":[{"type":"span","marks":["strong"],"value":"1. Retail SMS makes it easy to keep in touch with customers"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS solutions have become a must-have for online retail outlets, primarily because of their "},{"url":"https://99firms.com/blog/texting-statistics/#gref","type":"link","children":[{"type":"span","marks":["underline"],"value":"high open rates and response rates"}]},{"type":"span","value":"! Plus, with smartphone ownership at unprecedented levels, the potential reach of e-marketers is nearly limitless. "}]},{"type":"paragraph","children":[{"type":"span","value":"What’s more, SMS is a very versatile communications tool, allowing businesses to use it in various ways to engage with their customers. "}]},{"type":"paragraph","children":[{"type":"span","value":"For example, a few ways businesses can use SMS include:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Promoting new products or services"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Informing customers of discounts and sales"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Sending reminders and confirmations"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Requesting customer feedback"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Providing customer service"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"SMS is an easy-to-use tool that doesn't require much time or effort to set up and implement, making it perfect for busy businesses who want to get their message across without hassle."}]},{"type":"heading","level":2,"children":[{"type":"span","marks":["strong"],"value":"2. SMS solutions are more cost-effective than other marketing tactics"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS marketing is a cost-effective solution for businesses of all sizes, as it requires minimal investment in time and money. The cost of sending an SMS message is generally much lower than making a phone call or sending physical mail. This makes SMS an ideal marketing channel for businesses on a tight budget."}]},{"type":"paragraph","children":[{"type":"span","value":"Another benefit of SMS marketing is its high open rate. According to "},{"url":"https://www.gartner.com/en/digital-markets/insights/the-future-of-sales-follow-ups-text-messages","type":"link","children":[{"type":"span","marks":["underline"],"value":"Gartner"}]},{"type":"span","value":", SMS has an open rate of 98%, which is significantly higher than that of email (20%). This means that a higher percentage of people who receive an SMS message will open it, increasing the likelihood of engagement and interaction."}]},{"type":"paragraph","children":[{"type":"span","value":"SMS marketing also allows for targeted messaging, which can help you increase the efficiency of your marketing spend. For example, some businesses can segment their customer base using factors such as age, location, or purchase history, then send targeted messages to each segment. This helps companies reach the right people with the right message, further increasing the effectiveness of the marketing campaign."}]},{"type":"paragraph","children":[{"type":"span","value":"Additionally, SMS marketing can be easily integrated with other marketing channels like email and social media, creating a cross-channel marketing strategy that can increase the reach and impact of your message. "}]},{"type":"heading","level":2,"children":[{"type":"span","marks":["strong"],"value":"3. You’ll increase customer engagement"}]},{"type":"paragraph","children":[{"type":"span","value":"These days, nearly everyone has a mobile phone in their pocket, meaning customers are very likely to open and read your text. Not only is this effective for improving customer engagement, but you’ll also gain access to valuable insights about customer behavior. "}]},{"type":"paragraph","children":[{"type":"span","value":"By understanding what messages resonate with your target audience, you can tailor your marketing strategies to make them more effective. "}]},{"type":"paragraph","children":[{"type":"span","value":"Generally speaking, SMS can boost engagement by:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Using customized, simple messages that are easy to respond to"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Generating automated notifications that remind customers about upcoming events or sales"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Creating exclusive coupon codes or deals exclusively designed for SMS contacts"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Leveraging two-way texting like “Reply Y/N” so customers have an immediate way to respond"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Making the messaging process more engaging by including images, videos and other multimedia elements."}]}]}]},{"type":"heading","level":2,"children":[{"type":"span","marks":["strong"],"value":"4. You’ll be able to create personalized communication"}]},{"type":"paragraph","children":[{"type":"span","value":"Gone are the days of business owners sending out bulk text messages, hopeful that some of them would reach their intended audience. This generic “spray and pray” marketing approach now falls flat in an increasingly personalized world. "}]},{"type":"paragraph","children":[{"type":"span","value":"These days, SMS solutions are far more sophisticated, intricate and intimate. How? Through big data. Brands can use customer purchase history and other relevant demographic information to establish customer profiles. So now, business owners can tailor a promotional SMS campaign to a specific audience. This audience has already consented to receive communication from the business and wants to be addressed by name. "}]},{"type":"paragraph","children":[{"type":"span","value":"In short, SMS allows you to target your audience more effectively by:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Segmenting contacts into predetermined groups and providing each group with tailored messages"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Sending targeted messages to contacts who have already interacted with your brand or website"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Automatically personalizing messages based on customer information like name, location or interests"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"For example, a restaurant could send an SMS offering dine-in discounts to customers who live in a particular area or visit at least once per month. This practice increases the likelihood that the recipient finds the message relevant, timely and in line with their current needs or interests. "}]},{"type":"heading","level":2,"children":[{"type":"span","marks":["strong"],"value":"Explore how Clickatell can power your SMS strategy"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS is a fantastic marketing tool with an unbeatable ROI. It’s fast, easy to personalize, and suitable for all kinds of businesses. "}]},{"type":"paragraph","children":[{"type":"span","value":"If you’d like to know more about how SMS solutions can accelerate your business, get in touch with us! To learn more, read our article on "},{"url":"https://www.clickatell.com/articles/digital-marketing/businesses-sms-messaging/","type":"link","children":[{"type":"span","value":"why companies should use SMS to engage with their customers"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"How technology impacts the wealth management industry","description":"Clickatell discusses 4 ways in which technology is transforming wealth management via improved heuristics as well as better customer service.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633674255-promo-bg-300x117.jpg?auto=format","id":"DatoCmsAsset-26690283"}},"internalName":"How technology impacts the wealth management industry","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633674255-promo-bg-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633674255-promo-bg-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633674255-promo-bg-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633674255-promo-bg-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYTDh4QDg0NDhYNDQ0NFxUaGBYVIhUaHysjGh0oKRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFh0vNS8vLy8vLy8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAEBQECBwD/xAAeEAACAgEFAQAAAAAAAAAAAAAAAQIEEQMSITEyBf/EABYBAQEBAAAAAAAAAAAAAAAAAAMBAP/EABgRAAIDAAAAAAAAAAAAAAAAAAECAAMR/9oADAMBAAIRAxEAPwDOPmU5wnnA/rVZuXQPRS3j2skNba0wUZKaNRuXJwfpeySCxsglBs//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633674255-promo-bg-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYTDh4QDg0NDhYNDQ0NFxUaGBYVIhUaHysjGh0oKRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFh0vNS8vLy8vLy8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAEBQECBwD/xAAeEAACAgEFAQAAAAAAAAAAAAAAAQIEEQMSITEyBf/EABYBAQEBAAAAAAAAAAAAAAAAAAMBAP/EABgRAAIDAAAAAAAAAAAAAAAAAAECAAMR/9oADAMBAAIRAxEAPwDOPmU5wnnA/rVZuXQPRS3j2skNba0wUZKaNRuXJwfpeySCxsglBs//2Q=="}},"id":"DatoCmsTemplateArticle-62066042","title":"How technology impacts the wealth management industry","slug":"technology-wealth-management","meta":{"updatedAt":"2022-11-14T13:15:00.423+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Asset management technology"}]},{"type":"paragraph","children":[{"type":"span","value":"As technology advances, so does our dependence on it. Gone are the days of entering details into a spreadsheet and using basic formulas to calculate the numbers. Now, artificial intelligence is a player in the workforce, especially the wealth management sector."}]},{"type":"paragraph","children":[{"type":"span","value":"There are concerns that AI will take over jobs and remove employment for people. Instead, the technology can be used as an important tool due to its machine learning for wealth management. Here are four ways in which technology is transforming wealth management."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Helping customer service"}]},{"type":"paragraph","children":[{"type":"span","value":"When businesses scale, they often have trouble keeping up with customer demands. With more business comes more customer queries, regardless of what kind of product they're selling. Often, companies hire new staff without giving them adequate training because there’s a need for them to be implemented as soon as possible. AI can assist with this aspect and make hiring new staff a significantly easier process."}]},{"type":"paragraph","children":[{"type":"span","value":"While new staff members are still coming to terms with systems and processes of the company, AI chatbots are able to assist by vetting unnecessary queries. A customer may just want to know what the terms and conditions are for a company, which the AI can answer. That way, only high-priority and important queries are sent to the human operators, and customers are first vetted for information as well."}]},{"type":"paragraph","children":[{"type":"span","value":"After enough customer interaction training has been captured, AI can improve on staff training by simulating customer interactions. This gives new staff members a feel for their position before they deal with live queries and issues."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Predicting the future"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the biggest benefits to using technology, or specifically AI, is its ability to process large amounts of information at a time. What would normally take a human financial wealth management advisor weeks or months, an AI system can do in a matter of hours or days. These systems are able to look at the past and current trends in wealth, as well as outside factors, such as news articles, social media, and product reception as well."}]},{"type":"paragraph","children":[{"type":"span","value":"Calling it ‘predicting the future’ may be a stretch of the imagination. In reality, a machine is able to create a far more accurate possible outcome than a human can, but it cannot actually assess the data. Humans are still required in order to make sure all of the information is correct and indeed realistic."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Creating unique offerings for wealth management clients"}]},{"type":"paragraph","children":[{"type":"span","value":"AI technology is able to assist financial wealth managers in creating unique offerings for customers. The systems can use the data gathered, as well as information on the client, to determine which products they should invest in, or where their money can be spread."}]},{"type":"paragraph","children":[{"type":"span","value":"This is a benefit to wealth managers as it makes their job easier. Though AI may give a broad overview of offerings for the client, humans are able to refine the information further, creating bespoke product offerings for each client."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Smoother operations"}]},{"type":"paragraph","children":[{"type":"span","value":"Any operations manager or auditor can assess where something is wrong in the company at a surface level. This is done by looking at specific data, such as the time a call is logged, or how long a task takes to complete. For smaller and medium sized companies, this is invaluable information. When your operation has over 150 employees running daily tasks, it’s may become a bit of a nightmare for humans to handle. This is where AI comes into play."}]},{"type":"paragraph","children":[{"type":"span","value":"By integrating into your current customer relations management (CRM) / production software, AI systems are able to monitor every aspect of the workflow for staff members. For example, the system is not only able to see how long a task takes to complete, but which category of tasks take the longest and where hiccups are taking place. It is then able to give that information to the manager in charge who can take the necessary steps to smooth out the situation."}]},{"type":"paragraph","children":[{"type":"span","value":"A machine also isn’t able to tell whether a worker is doing their task correctly, or whether the staff member is being utilized to their fullest potential. While this kind of judgement can only come from humans, AI can help a manager figure out those conclusions."}]},{"type":"paragraph","children":[{"type":"span","value":"These are just a few ways in which humans and machines can work in tandem. For a more in-depth look at AI and private wealth management, have a look at our "},{"url":"/articles/technology/ai-private-wealth-management/","type":"link","children":[{"type":"span","value":"article on the subject"}]},{"type":"span","value":". It looks at CRMs and chatbots in finance."}]}]}}}},{"seo":{"title":"How chatbots benefit the ecommerce and banking sectors","description":"Clickatell looks at how chatbots can benefit ecommerce and banking sectors via improved efficiences in customer service and finance machine learning.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633088878-king.jpg?auto=format","id":"DatoCmsAsset-25847870"}},"internalName":"How chatbots benefit the ecommerce and banking sectors","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1630433764-istock72610809xxxlarge-5ecommerce-challengesjpg-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1630433764-istock72610809xxxlarge-5ecommerce-challengesjpg-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1630433764-istock72610809xxxlarge-5ecommerce-challengesjpg-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1630433764-istock72610809xxxlarge-5ecommerce-challengesjpg-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLERYQDhgPDQ0VDhIPDQ0MFxMZGBYVFhUdKysjGh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHA4QHDscFh0vLy8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUG/8QAHxAAAQMDBQAAAAAAAAAAAAAAAQADBQIRMwYTITGB/8QAFwEAAwEAAAAAAAAAAAAAAAAAAQIDAP/EABoRAAICAwAAAAAAAAAAAAAAAAADAQIEExT/2gAMAwEAAhEDEQA/AG5OcfpbNwo7WonDXZPTIGyeFl2s/qO6xrYaylLTzoa6QpsthCFKWyLxKP/Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1630433764-istock72610809xxxlarge-5ecommerce-challengesjpg-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLERYQDhgPDQ0VDhIPDQ0MFxMZGBYVFhUdKysjGh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHA4QHDscFh0vLy8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUG/8QAHxAAAQMDBQAAAAAAAAAAAAAAAQADBQIRMwYTITGB/8QAFwEAAwEAAAAAAAAAAAAAAAAAAQIDAP/EABoRAAICAwAAAAAAAAAAAAAAAAADAQIEExT/2gAMAwEAAhEDEQA/AG5OcfpbNwo7WonDXZPTIGyeFl2s/qO6xrYaylLTzoa6QpsthCFKWyLxKP/Z"}},"id":"DatoCmsTemplateArticle-62066628","title":"How chatbots benefit the ecommerce and banking sectors","slug":"chatbots-ecommerce-banking","meta":{"updatedAt":"2022-11-14T13:19:50.352+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI chatbots for ecommerce and banking"}]},{"type":"paragraph","children":[{"type":"span","value":"The application of artificial intelligence (AI) isn’t just to help reduce human resource costs and create smoother workflows, it’s also there to help your customers. With the advent of chatbots, or rather their evolution, we are now able to use them for business and client purposes."}]},{"type":"paragraph","children":[{"type":"span","value":"In the earlier part of this century, "},{"url":"http://www.cleverbot.com/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Cleverbot"}]},{"type":"span","value":" became a craze on the internet. It was a system that would ‘learn’ from interactions with users. Even though it's many years later, the system has yet to have the ability of many questions asked of it. For example, asking it “Is HAL 9000 just?” will yield a range of different answers."}]},{"type":"paragraph","children":[{"type":"span","value":"Commercial products, such as "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":", have come a long way from the more simplistic systems of Cleverbot. Here are a few ways that AI chatbots can be used for your business."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Chatbots in ecommerce"}]},{"type":"paragraph","children":[{"type":"span","value":"According to "},{"url":"https://www.bigcommerce.com/blog/ecommerce-trends/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"a report by Bigcommerce"}]},{"type":"span","value":", 51% of Americans prefer to shop online, which includes 67% of millennials and 56% of Gen Xers. Those are some pretty high numbers, and they exclude all other markets. With that in mind, can you afford to miss out on securing more customers for your ecommerce store?"}]},{"type":"paragraph","children":[{"type":"span","value":"The downside to growth is having to employ more employees to facilitate customer queries, which are either simplistic or is obvious information. By integrating chatbots into your customer service strategy, you’ll be able to not only scale your customer service department but handle tasks that would require additional employees."}]},{"type":"paragraph","children":[{"type":"span","value":"As an example, a customer can speak to a chatbot online and ask where their order is, how long it’ll take, or whether a product is in stock. The chatbot would not only be able to easily look up these requests but field more difficult requests to human operatives. The systems will also be able to learn from talking to customers and assess which answers will be too difficult for it to answer."}]},{"type":"paragraph","children":[{"type":"span","value":"This too can be implemented when it comes to customer returns. AI can facilitate the full return of parcels, which includes arranging logistics with couriers. While most consumers will return a product because it’s defective or incorrect, there are special cases that require human attention."}]},{"type":"paragraph","children":[{"type":"span","value":"AI chatbots can also implement non-standard text into responses, such as emoticons. This gives a more human response to customers, as opposed to just text responses."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Chatbots in banking"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the biggest implementations of AI is in the financial sector, specifically when it comes to "},{"url":"/articles/technology/private-wealth-management-ai/","type":"link","children":[{"type":"span","value":"private wealth management"}]},{"type":"span","value":" and finance machine learning. AI systems are able to read stock prices, scour social media, as well as news in order to create company profiles and bespoke offerings for clients. AI has another use when it comes to banking, and that consists of AI and chatbots."}]},{"type":"paragraph","children":[{"type":"span","value":"Much like ecommerce stores, banking institutions receive an influx of queries on a daily basis. These can consist of basic questions, such as the interest rate on a credit card, or transaction queries on an account. And, again, like ecommerce, more difficult questions that require human interaction can be passed onto human assistants."}]},{"type":"paragraph","children":[{"type":"span","value":"These AI chatbot platforms can integrate with systems that are running banking software, which will allow them to pull stock data and anything else that is relevant to the bank."}]},{"type":"paragraph","children":[{"type":"span","value":"For more information on AI chatbots and how they can work for your company, have a look at "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":". It can do everything mentioned in this article – fielding questions and learning from interactions – and more."}]}]}}}},{"seo":{"title":"Improve your contact center using virtual technology","description":"Clickatell discusses the many advantages of using virtual technology such as Artificial Intelligence and machine learning to improve your call center.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633089137-bwp.jpg?auto=format","id":"DatoCmsAsset-25847939"}},"internalName":"Improve your contact center using virtual technology","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960544","name":"Contact Centers","slug":"contact-centers"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633153350-f.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633153350-f.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633153350-f.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633153350-f.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIDggLDQ0NDg0ODg0NFREOFhEYFxoZGBYTFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAOHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAABBgMEBQD/xAAbEAACAgMBAAAAAAAAAAAAAAAAAQIxAwQSE//EABYBAAMAAAAAAAAAAAAAAAAAAAEDBP/EABgRAAIDAAAAAAAAAAAAAAAAAAIDAAER/9oADAMBAAIRAxEAPwBszwxRhYNR4nKyptN8EWm33ZMxhbHLGo04fGMLOMxN8WEFMLIbAdn/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633153350-f.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIDggLDQ0NDg0ODg0NFREOFhEYFxoZGBYTFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAOHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAABBgMEBQD/xAAbEAACAgMBAAAAAAAAAAAAAAAAAQIxAwQSE//EABYBAAMAAAAAAAAAAAAAAAAAAAEDBP/EABgRAAIDAAAAAAAAAAAAAAAAAAIDAAER/9oADAMBAAIRAxEAPwBszwxRhYNR4nKyptN8EWm33ZMxhbHLGo04fGMLOMxN8WEFMLIbAdn/2Q=="}},"id":"DatoCmsTemplateArticle-62066664","title":"Improve your contact center using virtual technology","slug":"contact-center-virtual-technology","meta":{"updatedAt":"2022-11-14T13:26:30.456+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Your contact center is very likely one of your top strategic priorities for your business. But there are many problems faced by these centers. Luckily, you can use virtual technology, like AI and machine learning, to not only identify the root cause of your problems but to solve them."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"What are the main problems faced by contact centers?"}]},{"type":"paragraph","children":[{"type":"span","value":"A white paper by customer engagement company [24]7 looked at the most common and costly problems taking place in contact centers. It also demonstrated how solving just one problem, the root cause of all the other problems, could have a positive, trickle down impact on the others. Some of the problems identified included:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Inaccurate and inconsistent answers to queries"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"High average handling time"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Low agent morale leading to high turnover"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Too many escalated calls"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"High training costs"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Higher operating costs"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"From this list, the root cause was identified: poor agent tools for getting answers. The solution, says the white paper, lies in optimizing the agent desktop screens with technology that is able to give them a single, correct answer to any question. An example of this is "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell’s Touch"}]},{"type":"span","value":" solution which uses machine learning and workflow automation for customer support."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"How can virtual technology be used to improve contact centers?"}]},{"type":"paragraph","children":[{"type":"span","value":"Forrester Research, in their report, Navigate the Future of Customer Service, describes how this screen should look and behave: \"Customer service organizations will continue to work on simplifying the agent workspace and making it more usable. This includes removing extraneous data elements from agent screens, automating tasks to increase agent productivity, and ensuring that relevant information is easily accessible to agents.\""}]},{"type":"paragraph","children":[{"type":"span","value":"Simply put, by creating a screen ideal for agents, contact center operations will improve significantly. For many organizations, this will lead to virtual technology like chatbots and virtual assistants or agents being deployed on screens. This often means that customers will be able to key in their questions using natural language and get one correct answer immediately, allowing them to receive their answer via self-service. They would be able to handle simple queries quickly and easily, leaving the agent available to answer the more detailed, complex questions."}]},{"type":"paragraph","children":[{"type":"span","value":"According to"},{"url":"https://www.forrester.com/report/Navigate+The+Future+Of+CRM+In+2017/-/E-RES135927","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" Forrester Research"}]},{"type":"span","value":": “Companies are increasingly supporting self-service customer journeys. They will look to automate product configuration, personalized product recommendations, price negotiations, and order taking. For post-purchase support, they will offer online issue submission, tracking, and scheduling for service technicians. They will also solidify self-service content by continuing to invest in knowledge management and community content. And they will explore the value of offering automated conversational interactions via chatbots and virtual agents.”"}]},{"type":"paragraph","children":[{"type":"span","value":"By equipping agents with the correct technology, each of the previously mentioned problems would be solved. For example, low morale would be addressed because access to the correct answers leads to less stress and frustration. Being able to provide accurate responses more speedily helps agents become better at their jobs and achieve their performance goals, which in turn leads to improved employee retention. After making these changes, organizations across a number of industries have experienced significant improvement. These include:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"First call resolution improvement of 25% to 50%"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Customer satisfaction improvement of 20% to 50%"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Average handle time improvement of up to 25%"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"There are numerous benefits which contact center agents can expect to experience. Because what they're doing is deflecting many hundreds if not thousands of calls and emails by deploying a virtual agent or chatbot. Some of these expected benefits include lower communication volumes, requests handled by the virtual agent, improved morale, and retention, and consistency of answers provided."}]},{"type":"paragraph","children":[{"type":"span","value":"It would be almost negligent for a contact center leader to not implement these technologies. If you are such a leader and your interest is piqued, read our recent article which looked at some of the"},{"url":"/articles/technology/ai-chatbots-vr-technology-trends/","type":"link","children":[{"type":"span","value":" biggest technology trends for business"}]},{"type":"span","value":". Some of these include AI, chatbots, and Virtual Reality (VR). It explores why business should care about millennials and why millennials care about interacting with businesses which make use of this type of tech."}]}]}}}},{"seo":{"title":"Increasing customer engagement through chatbots","description":"Clickatell offers some tips for on how businesses can use chatbots for more effective customer engagement via real-time communication and personalisation.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633089328-85.jpg?auto=format","id":"DatoCmsAsset-25847953"}},"internalName":"Increasing Customer Engagement Using Chatbots","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633146869-hrjhv.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633146869-hrjhv.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633146869-hrjhv.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633146869-hrjhv.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoNCAoNCQ4FDBMQBQ0NDRENDQUYFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgUOEAUKFS8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAAAwIEBf/EABwQAAIBBQEAAAAAAAAAAAAAAAABAgMFEjEzBP/EABUBAQEAAAAAAAAAAAAAAAAAAAIA/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8Ap020NnJ4C4bGVeYRYtweQEfcBJ//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633146869-hrjhv.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoNCAoNCQ4FDBMQBQ0NDRENDQUYFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgUOEAUKFS8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAAAwIEBf/EABwQAAIBBQEAAAAAAAAAAAAAAAABAgMFEjEzBP/EABUBAQEAAAAAAAAAAAAAAAAAAAIA/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8Ap020NnJ4C4bGVeYRYtweQEfcBJ//2Q=="}},"id":"DatoCmsTemplateArticle-62067073","title":"Increasing customer engagement through chatbots","slug":"customer-engagement-chatbots","meta":{"updatedAt":"2023-03-10T16:55:41.591+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","marks":["strong"],"value":"Increasing Customer Engagement Using Chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots aren’t human – but sometimes they can pretend to be. With natural language processing and artificial intelligence advances, machines can understand questions and respond to them just like we do. "}]},{"type":"paragraph","children":[{"type":"span","value":"More importantly, machines are learning to handle more complex conversations in a medium that’s quickly becoming the biggest platform for communication after voice – text. It’s precisely what we do as humans, and it’s opening up a whole new level of customer engagement."}]},{"type":"paragraph","children":[{"type":"span","value":"So how can you use chatbots for customer engagement? First, let’s review some advantages of using chatbots."}]},{"type":"heading","level":2,"children":[{"type":"span","marks":["strong"],"value":"Advantages of Using Chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"Before we delve into the “hows,” let’s review some of the “whys” of using chatbots in your customer communications."}]},{"type":"heading","level":2,"children":[{"type":"span","marks":["strong"],"value":"Chatbots Save Time and Money "}]},{"type":"paragraph","children":[{"type":"span","value":"Integrating a bot into your customer engagement software is much less expensive than hiring a customer support team. Plus, chatbots can simultaneously handle multiple conversations 24/7/365, reducing customer wait times."}]},{"type":"heading","level":2,"children":[{"type":"span","marks":["strong"],"value":"Chatbots Are Text-Based "}]},{"type":"paragraph","children":[{"type":"span","value":"This means they give your customers the safety of a text chat with a human’s conversational warmth. In addition, since "},{"url":"https://www.pcmag.com/news/businesses-take-note-your-customers-prefer-texts","type":"link","children":[{"type":"span","marks":["underline"],"value":"85% of smartphone users prefer texts"}]},{"type":"span","value":" to phone calls or emails, text-based business messages are likely to be better received."}]},{"type":"heading","level":2,"children":[{"type":"span","marks":["strong"],"value":"Chatbots Lack Human Bias "}]},{"type":"paragraph","children":[{"type":"span","value":"Machines learn through assisted learning, training guides or real-life interactions. They can’t think independently, so they can’t make emotional decisions. Making data-driven decisions ensures that customer interactions are fair, accurate, and follow company standards."}]},{"type":"heading","level":2,"children":[{"type":"span","marks":["strong"],"value":"Chatbots Capture Analytics Automatically "}]},{"type":"paragraph","children":[{"type":"span","value":"When chatbots answer customer questions, you can program them to record reactions to a feature or product. This feedback helps your chatbots learn how to respond to future queries more effectively."}]},{"type":"heading","level":2,"children":[{"type":"span","marks":["strong"],"value":"Chatbots Are Easily Integrated "}]},{"type":"paragraph","children":[{"type":"span","value":"The flexible infrastructure of chatbots means that it’s effortless to integrate them with existing marketing channels or platforms. "}]},{"type":"paragraph","children":[{"type":"span","value":"For example, a chatbot can initiate a conversation with a customer who has made an online reservation. The chatbot can then lead them to an online purchasing page and close the sale without additional human intervention."}]},{"type":"heading","level":2,"children":[{"type":"span","marks":["strong"],"value":"11 Ways to Use Chatbots For Customer Engagement"}]},{"type":"paragraph","children":[{"type":"span","value":"Ready to start using chatbots in creative ways? Here are eleven ideas to get you started."}]},{"type":"list","style":"numbered","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Offer "},{"url":"https://www.clickatell.com/enterprise-solutions/chat-commerce/","type":"link","children":[{"type":"span","marks":["strong","underline"],"value":"chat commerce"}]},{"type":"span","marks":["strong"],"value":"."},{"type":"span","value":" Enable your customers to engage in transaction services and account management within a chat window."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Generate auto-responses. "},{"type":"span","value":"Set triggers to respond immediately to a customer query or behavior (like placing an online order). This starts conversational flows that can result in upselling or cross-selling opportunities."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Provide "},{"url":"https://www.clickatell.com/enterprise-solutions/cx-with-chat/","type":"link","children":[{"type":"span","marks":["strong","underline"],"value":"customer service"}]},{"type":"span","marks":["strong"],"value":"."},{"type":"span","value":" Chatbots give your customers immediate one-on-one responses to commonly asked questions. This is what customers demand in an always-on world. This problem-solving assistance and practical guidance will make your customers happy and return for more."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Add personalization. "},{"type":"span","value":"Chatbots can learn responses and process a mountain of data in an instant. Customer information and history can easily feed into your CRM, meaning your chatbot can talk to your customers by name and create a personalized experience that deepens connection and loyalty."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Schedule reminders. "},{"type":"span","value":"If you have an appointment-based business, using chatbots to confirm appointments provides a convenience that customers appreciate. Appointment reminders reduce cancellations and add to your bottom line."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Send product information."},{"type":"span","value":" A picture is worth a thousand words. If a customer asks a question about one of your products, you can easily send images or videos to display a product’s appearance or functionality.   "}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Engage in real-time conversations"},{"type":"span","value":". Texting is the fastest customer response channel available. Chatbots’ speedy response time solves customer issues quickly and easily."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Strengthen your brand."},{"type":"span","value":" Consider chatbots as your ultimate brand representatives. Aligning chatbot language, tone, or humor with your brand voice creates memorable interactions that can set you apart from competitors."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Get customer feedback."},{"type":"span","value":" Want to know what your customers think of a recent transaction or experience? Acquire feedback through a customer survey or poll to improve future marketing efforts. "}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Follow-up on transactions."},{"type":"span","value":" Did a customer receive their order on time? Did they get the information they needed on a recent product inquiry? Sending timely follow-ups let customers know you’re serious about providing top-notch support.\n"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Generate better leads. "},{"type":"span","value":"Obtaining customers’ contact information in exchange for a discount code or special offer is a great way to reach potential customers.\n"}]}]}]},{"type":"heading","level":2,"children":[{"type":"span","marks":["strong"],"value":"Make Every Conversation Count With Clickatell"}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots are a valuable addition to any multi-channel marketing strategy. They can be used in tandem with email, social media and other channels to create a cohesive customer experience that delights customers while strengthening your brand."}]},{"type":"paragraph","children":[{"type":"span","value":"With Clickatell, you can offer convenient self-service, making your business available all day, every day. In addition, our easy-to-use drag-and-drop functionality means you can provide a superior customer experience while driving revenue – faster."}]},{"type":"paragraph","children":[{"type":"span","value":"Learn more about Clickatell's Chat Commerce platform today!"}]},{"type":"paragraph","children":[{"type":"span","value":""}]}]}}}},{"seo":{"title":"Common misconceptions about AI chatbots","description":"Clickatell dispels the myth that AI (artificial intellingence) chatbots are just dumb machines with pre-defined answers to given questions.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633089540-hueu.jpg?auto=format","id":"DatoCmsAsset-25847969"}},"internalName":"Common misconceptions about AI chatbots","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ4LDhgQDg0NDh0NDhEWFx8aGBYTFiEaHysjHR0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7LzUvLy81NTsvLy8vLzU1Ly87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB8QAAEDBAMBAAAAAAAAAAAAAAEAAgUEESExAxMUEv/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAP/EABoRAAIDAQEAAAAAAAAAAAAAAAADAQIRMSH/2gAMAwEAAhEDEQA/AGaanOJ7DdwQOLnKYVdvobQmYJ6nZKWo5x9+ztZrZ0KKedNk4penJFnBRJtM42GSrTq2cJWXGn//2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ4LDhgQDg0NDh0NDhEWFx8aGBYTFiEaHysjHR0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7LzUvLy81NTsvLy8vLzU1Ly87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB8QAAEDBAMBAAAAAAAAAAAAAAEAAgUEESExAxMUEv/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAP/EABoRAAIDAQEAAAAAAAAAAAAAAAADAQIRMSH/2gAMAwEAAhEDEQA/AGaanOJ7DdwQOLnKYVdvobQmYJ6nZKWo5x9+ztZrZ0KKedNk4penJFnBRJtM42GSrTq2cJWXGn//2Q=="}},"id":"DatoCmsTemplateArticle-62067084","title":"Common misconceptions about AI chatbots","slug":"common-misconceptions-ai-chatbots","meta":{"updatedAt":"2022-10-26T22:34:30.268+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Artificial intelligence and chatbots - common misconceptions"}]},{"type":"paragraph","children":[{"type":"span","value":"There's a misconception that artificial intelligence (AI) chatbots can be 'dumb' technology - programs built with pre-defined responses. This is untrue, especially with the rate at which the technology and its connection to IoT systems are advancing. Finding its roots as early as "},{"url":"https://en.wikipedia.org/wiki/Ramon_Llull","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"1300CE"}]},{"type":"span","value":", humans have evolved AI to the point where it’s used in our everyday lives. From applications such as Siri or Netflix, there is a range of uses for AI chatbots, especially in business. Companies can benefit from the use of technology in their daily operations, though that is being held back by a few common misconceptions about the technology."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Just for house maintenance"}]},{"type":"paragraph","children":[{"type":"span","value":"In recent years, AI has been integrated into our daily lives, such as the example of Siri or Netflix. These benefit users by making information easier to obtain as well as assisting with home automation as well. And while AI may appear to be a luxury, it’s not just intended for home use."}]},{"type":"paragraph","children":[{"type":"span","value":"In fact, many international banking systems have made use of AI – especially those in the wealth management industry. While AI may still have its limitations, it is able to process far more information at a time than humans and spit out more accurate results as well. This increases its usefulness from switching on lights when it’s dark to compiling mass amounts of data on online marketing trends."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"No humans needed"}]},{"type":"paragraph","children":[{"type":"span","value":"There’s the notion that once an AI has its switch flipped to ‘on’, that’s it and there’s no longer a need for human interaction. While AI is an exceptionally advanced form of technology, like any piece of machinery, human intervention is still required. Humans need to make sure it’s operating correctly and point it in the right direction."}]},{"type":"paragraph","children":[{"type":"span","value":"Having the need for humans isn’t a drawback to AI, but rather an interesting side-effect. While humans may not be able to handle as many tasks as an AI system at once, they do know more. For example, AI chatbots are able to field simple queries from clients, only passing on the most important ones."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Need to have all of the information"}]},{"type":"paragraph","children":[{"type":"span","value":"AI chatbots don’t need to be a repository of information, a library for your clients to tap into. This means that before the system goes live, the company doesn't need to inject every facet of the business into the system at all. AI systems are meant to learn as they are interacted with. While you may think it necessary to have every bit of detail on every product in the AI system, it may rarely use it at all depending on what users want from it."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"AI chatbots can only give standard replies"}]},{"type":"paragraph","children":[{"type":"span","value":"AI chatbots aren’t ‘dumb’ systems pre-programmed with standard responses for users. They’re not going to repeat the same phrase over and over. Instead, they use machine learning to pick up on specific words and phrases. When this happens, the chatbots are able to find the correct response for the user. In some instances, AI chatbots can utilize emojis as well, adding a little something extra to the conversation."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Replacement to humans"}]},{"type":"paragraph","children":[{"type":"span","value":"While some industries are trying to replace their workers with machines, citing a more efficient system or cost-effectiveness, AI isn’t meant to take away jobs. In fact, AI is there to be used as a tool to help customers and businesses alike. They can help by doing things that humans can’t, or by automating low-level tasks. AI can be used to consume mass amounts of data, such as scanning online marketing trends, or fielding calls."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"For more information on AI chatbots and business, have a look at our article on "},{"url":"/articles/technology/private-wealth-management-ai/","type":"link","children":[{"type":"span","value":"how it is used in private wealth management"}]},{"type":"span","value":". The piece looks at data consumption, generating results, and predicting markets."}]}]}}}},{"seo":{"title":"The results of the 2017 Open Source survey","description":"Clickatell presents some key insights from the 2017 Open Source Survey and that trends that speak to the coming of age for open source software.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633089728-gfagawue.jpg?auto=format","id":"DatoCmsAsset-25847980"}},"internalName":"The results of the 2017 Open Source survey","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633089728-gfagawue.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633089728-gfagawue.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633089728-gfagawue.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633089728-gfagawue.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICBMQFhATDg0WDg0NDhENDRENFxUZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHBAOEDscFhwvLzUvLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAADAQEAAAAAAAAAAAAAAAABBAUHAP/EABwQAAICAgMAAAAAAAAAAAAAAAACBDEBAwURIf/EABYBAQEBAAAAAAAAAAAAAAAAAAQBAP/EABoRAAIDAQEAAAAAAAAAAAAAAAVSAAIDEgH/2gAMAwEAAhEDEQA/ANOlaVXHgjmS+iihvomyqLjQMk2lyrQtybsvRwmtAGciEhPblWn/2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633089728-gfagawue.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICBMQFhATDg0WDg0NDhENDRENFxUZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHBAOEDscFhwvLzUvLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAADAQEAAAAAAAAAAAAAAAABBAUHAP/EABwQAAICAgMAAAAAAAAAAAAAAAACBDEBAwURIf/EABYBAQEBAAAAAAAAAAAAAAAAAAQBAP/EABoRAAIDAQEAAAAAAAAAAAAAAAVSAAIDEgH/2gAMAwEAAhEDEQA/ANOlaVXHgjmS+iihvomyqLjQMk2lyrQtybsvRwmtAGciEhPblWn/2Q=="}},"id":"DatoCmsTemplateArticle-62067095","title":"The results of the 2017 Open Source survey","slug":"2017-open-source-survey","meta":{"updatedAt":"2022-11-14T13:34:48.298+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"If you’re reading this from Firefox or even while using a Linux operating system, then you’re benefitting from open source software. It’s likely that you use open source tools every day without even realizing it. From the SMS you receive from your bank to the "},{"url":"/articles/digital-marketing/integrate-sms-messaging-wordpress/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"WordPress site you’re building"}]},{"type":"span","value":", it has come a long way and is gaining momentum year-on-year. That’s why, in collaboration with researchers from academia, industry, and the community, GitHub does an annual survey to gather data on open source software development practices and communities. The results of the 2017 survey show the attitudes, experiences, and backgrounds of those who use, build, and maintain open source software. It’s an important assessment of a major concept in our ever-technical world."}]},{"type":"paragraph","children":[{"type":"span","value":"Because of the scope, there’s obviously a great deal of data to mine. So it’s likely that results will be staggered. Some of the results that have been released are less than encouraging. Issues that have continuously plagued the tech world persist: harassment and "},{"url":"/articles/technology/women-in-tech-technology-trend/","type":"link","children":[{"type":"span","value":"gender diversity"}]},{"type":"span","value":", for example, are present, if not exaggerated."}]},{"type":"heading","level":2,"children":[{"type":"span","value":"Positive results from the open source survey"}]},{"type":"paragraph","children":[{"type":"span","value":"But there were some very positive results as well. Open source software is more widely accepted and growing in pervasiveness in businesses. Lou Shipley, CEO of Black Duck Software, said this on the subject, “When the first survey was launched 11 years ago, hardly anyone would’ve predicted that open source use would be ubiquitous a little over a decade later. But it’s happened. And for many good reasons. Its value in reducing development costs, in freeing up senior developers to work on higher-order tasks, and in accelerating time to market is undeniable.”"}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Insights from the open source survey:"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"It's the architecture to build with."},{"type":"span","value":" It is the foundation now for applications, operating systems, cloud computing, databases, big data, and more. Open source development has gone from the exception to the rule. In the area of technologies, tools and processes, continuous integration, deployment, open source has made huge contributions and revamped how software is delivered."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Source IS the Engine of Innovation"},{"type":"span","value":". Open source is driving business because it facilitates faster, more agile development. This translates into quicker builds, accelerates time to market and vastly superior interoperability. It also supports every developer’s right to have an idea and build it in a way that’s free from the restrictions of the traditional software industry."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"There is a new generation of companies and business models emerging"},{"type":"span","value":". It is suggested that in the next two or three years, the business models that will generate the most revenue for open source vendors are SaaS (46%); Custom development (42%) and services/support (41%). Relative to previous years, we are not as dependent on SaaS and services/support."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Challenges remain"},{"type":"span","value":": Security and management practices have not kept pace with rapid adoption. In the wake of high-profile breaches, there is likely to be more emphasis on security."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Participation and contribution will secure the future of open source."},{"type":"span","value":" Investing in the open source community spurs innovation, delivers exponential value and most of all, it’s fun. It continues to grow as a key hiring and retention tool in IT shops of enterprises, governments, and startups alike."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Open source software comes of age"}]},{"type":"paragraph","children":[{"type":"span","value":"These trends speak to the coming of age for open source software. Society’s mindset and caution against sharing information have done a complete 180 since open source first entered the scene. As the New York Times suggests, “In 2000, the open source operating system Linux was viewed by many businesses as an oddball creation and even legally risky to use. The collective corporate tune has changed. These days where free, collaborative software projects were once flags flown by indie developers bucking the corporate trend, today some of the largest corporates in the world are releasing their own open source tools.”"}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"If you’d like to learn more about other technology trends and how they’re bound to change the way we live, work and socialize, read our latest article. It touches on the "},{"url":"/articles/technology/6-top-trends-iot-2017/","type":"link","children":[{"type":"span","value":"Internet of Things"}]},{"type":"span","value":" and how that’s making waves."}]}]}}}},{"seo":{"title":"3 awesome ways AI in gaming technology is used within healthcare","description":"Clickatell examines some important uses of AI in healthcare including disabled gamers, stroke survivors and people with PTSD.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633089970-jed.jpg?auto=format","id":"DatoCmsAsset-25847999"}},"internalName":"3 awesome ways AI in gaming technology is used within healthcare","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633089970-jed.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633089970-jed.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633089970-jed.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633089970-jed.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoXDhQWDhkNGh0PFg0SFysZGBYfFiEaHysjHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIigvLy8vOzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAFBgEDBwD/xAAfEAACAgEEAwAAAAAAAAAAAAAAAQMEIQIyM0EFERL/xAAWAQEBAQAAAAAAAAAAAAAAAAADBAL/xAAYEQACAwAAAAAAAAAAAAAAAAABAgADEf/aAAwDAQACEQMRAD8A1a7ecUDelZFWXyk7meOw/f4GLrS+3gnssIjKgyGqF+TVGvaIK6Ow40LWyCUGz//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633089970-jed.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoXDhQWDhkNGh0PFg0SFysZGBYfFiEaHysjHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIigvLy8vOzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAFBgEDBwD/xAAfEAACAgEEAwAAAAAAAAAAAAAAAQMEIQIyM0EFERL/xAAWAQEBAQAAAAAAAAAAAAAAAAADBAL/xAAYEQACAwAAAAAAAAAAAAAAAAABAgADEf/aAAwDAQACEQMRAD8A1a7ecUDelZFWXyk7meOw/f4GLrS+3gnssIjKgyGqF+TVGvaIK6Ow40LWyCUGz//Z"}},"id":"DatoCmsTemplateArticle-62067312","title":"3 awesome ways AI in gaming technology is used within healthcare","slug":"ai-gaming-technology-healthcare","meta":{"updatedAt":"2022-10-26T22:33:59.522+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI in video games"}]},{"type":"paragraph","children":[{"type":"span","value":"Video games have almost always been about epic stories mixed in with challenging and entertaining gameplay. From the original home console, the Magnavox Odyssey, to the current rivalry between Microsoft and Sony, the gaming industry has seen a massive evolution in technology. Gaming isn’t just about relaxation and pastimes but has practical uses as well. In fact, there’s a big push for gaming and its AI to be used in the medical field."}]},{"type":"paragraph","children":[{"type":"span","value":"Due to the vast amount of different and innovative hardware in the gaming sector, as well as different genres of titles, video games can be used in a number of medical applications. These applications may consist of everything from treating PTSD to helping those who previously couldn’t play video games."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Mario Kart 7 Deluxe and disabled gamers"}]},{"type":"paragraph","children":[{"type":"span","value":"Developer and publisher Nintendo is known to be an innovative company, just look at the GameBoy and Wii consoles and their sales numbers. They own some of the biggest names in gaming, such as the Super Mario Bros and The Legend of Zelda franchises, and have hardware that is known throughout the world. It’s obvious that the company would also look to help in the medical field as well."}]},{"type":"paragraph","children":[{"type":"span","value":"One of the company’s latest releases, Mario Kart 7 Deluxe on the Switch console, includes assisted steering and auto acceleration modes when racing. Though the new features have drawn criticism from a number of vocal gamers and websites, they do have a practical use besides helping those who aren’t good at games: allowing disabled players to experience the title."}]},{"type":"paragraph","children":[{"type":"span","value":"As user MyAudioDNA "},{"url":"https://www.reddit.com/r/NintendoSwitch/comments/685jyw/the_magic_of_mario_karts_auto_drivesteer/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"pointed out on Reddit"}]},{"type":"span","value":", his 4-year-old daughter is now able to play video games with her siblings thanks to Mario Kart 7 Deluxe and its AI which assist her in leading a healthy life. His daughter had a stroke shortly after she was born and has difficulty in coordinating the right side of her body. MyAudioDNA says the girl can now either steer with the controller and not have to accelerate, or vice versa thanks to the new assisted-AI features."}]},{"type":"paragraph","children":[{"type":"span","value":"“She is currently sitting in my living with my other 2 kids and my wife and all of them are playing Mario Kart and laughing their heads off. This is truly a day I won't forget thanks to Nintendo,” writes MyAudioDNA."}]},{"type":"paragraph","children":[{"type":"span","value":"The AI in Mario Kart is programmed to assist drivers when veering off the designated race courses. This auto correction may not be a breakthrough in medical technology, but it at least gives those who have suffered through strokes the ability to play games and enjoy themselves."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Gaming AI helps those coping with PTSD"}]},{"type":"paragraph","children":[{"type":"span","value":"Though there many video games that simulate war for entertainment purposes, these are able to help PTSD survivors. In an "},{"url":"https://www.polygon.com/features/2016/4/29/11530306/operation-supply-drop","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"article on Polygon"}]},{"type":"span","value":", a private in the US army, Erik Johnson, used video games to help himself recover from a horrific accident. He now helps other soldiers with the use of AI in gaming."}]},{"type":"paragraph","children":[{"type":"span","value":"According to Johnson, war games can be programmed with highly realistic AI and battle conditions, such as team-mates screaming for help, and how forces advance. These simulated conditions are used to help overcome PTSD without the need to put anyone in harm’s way."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Rehabilitating stroke survivors"}]},{"type":"paragraph","children":[{"type":"span","value":"Developments are being made in the way AI can help humans and their motor controls. Those who suffer from strokes tend to lose some ability to use certain parts of their body. With AI, the system is able to estimate what the user wants to do and move a character on-screen accordingly."}]},{"type":"paragraph","children":[{"type":"span","value":"This has benefits in gaming, as the AI would be able to continuously adapt to the player. AI in shooting games would be able to adjust the difficulty level in a game in a responsive way to the user’s actions. Those with disabilities, or who are going through physical therapy, can play games which would monitor their responses and give feedback."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"If you are interested in video games and how technology is changing the world, take a look at our article on "},{"url":"/articles/technology/gaming-artificial-intelligence-ai/","type":"link","children":[{"type":"span","value":"gaming and artificial intelligence"}]},{"type":"span","value":". Alternatively, read our article on "},{"url":"/articles/technology/ai-healthcare/","type":"link","children":[{"type":"span","value":"AI in Medtech"}]},{"type":"span","value":", which explores how AI is changing the healthcare industry."}]}]}}}},{"seo":{"title":"Are millennials competing with process automation for jobs?","description":"Clickatell looks at how millenials working in marketing, accounting, and customer service might end up competing with process automation for their jobs.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633090224-jdus.jpg?auto=format","id":"DatoCmsAsset-25848253"}},"internalName":"Are millennials competing with process automation for jobs?","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633689776-istock000035944166large-768x312.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633689776-istock000035944166large-768x312.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633689776-istock000035944166large-768x312.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633689776-istock000035944166large-768x312.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ0UDhgLDQ0NEB0KDg4NFxsZGBYTFhUmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0NHDscFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgADBP/EAB4QAAEDBAMAAAAAAAAAAAAAAAEAAhEDBSExBBIT/8QAFwEAAwEAAAAAAAAAAAAAAAAAAwQFAv/EABkRAAIDAQAAAAAAAAAAAAAAAAIRAAESA//aAAwDAQACEQMRAD8AbDd2NdtUPvTH1YlAnkztZQT7jKB1blABHMc6XOpkSSogdInoMqLYtRE6rU//2Q=="},"width":768,"height":312},"url":"https://www.datocms-assets.com/54467/1633689776-istock000035944166large-768x312.jpg?auto=format","width":768,"title":null,"height":312,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ0UDhgLDQ0NEB0KDg4NFxsZGBYTFhUmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0NHDscFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgADBP/EAB4QAAEDBAMAAAAAAAAAAAAAAAEAAhEDBSExBBIT/8QAFwEAAwEAAAAAAAAAAAAAAAAAAwQFAv/EABkRAAIDAQAAAAAAAAAAAAAAAAIRAAESA//aAAwDAQACEQMRAD8AbDd2NdtUPvTH1YlAnkztZQT7jKB1blABHMc6XOpkSSogdInoMqLYtRE6rU//2Q=="}},"id":"DatoCmsTemplateArticle-62067356","title":"Are millennials competing with process automation for jobs?","slug":"millennials-process-automation","meta":{"updatedAt":"2022-10-26T22:33:47.181+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"From our cars to our phones to our homes, process automation is a big part of our lives. But as automation continues to accelerate, there’s one place where its effects may be most felt: The workplace. As it stands, about "},{"url":"http://www.mckinsey.com/global-themes/digital-disruption/harnessing-automation-for-a-future-that-works","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"60% of businesses"}]},{"type":"span","value":" can have up to a third of their business processes automated. Ironically, it’s left millennials terrified. The same group that has advocated for this surge in technology and pushed for its implementation now finds itself threatened by it. But do the numbers justify the fear? Should process automation be embraced instead? Let’s take a closer look at different industries and how they’re coping with technological advances and what the future holds."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Why millennials?"}]},{"type":"paragraph","children":[{"type":"span","value":"Those born in the 80s and 90s have been the main driving force behind the technological revolution. In a way, process automation is their legacy. The stereotypical millennial is one that’s always on their tablet or phone creating content or staying in touch with friends. Millennials love the technology that they’ve grown up with. But the attraction isn’t just a random coincidence. They’re actually attracted to certain aspects of technology, especially in professional environments."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Efficiency:"},{"type":"span","value":" Faster, smoother, simpler, more effective. These are the things millennials want in technology. If it’s cumbersome or slow, chances are it’ll be cast aside.\n"},{"type":"span","marks":["strong"],"value":"Modernity:"},{"type":"span","value":" It needs to be cutting edge, ahead of its time.\n"},{"type":"span","marks":["strong"],"value":"Collaboration:"},{"type":"span","value":" If it’s isolating, it probably won’t last. Millennials want tech that everyone can use."}]},{"type":"paragraph","children":[{"type":"span","value":"A lot of the process automation being used in business at the moment fits these three aspects. These systems include customer relationship management (CRM) software that use AI to manage large customer query loads or data collecting programs that build big data for better targeted online marketing. Process automation is alive and well."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"So, which industries are going to find process automation most threatening?"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Marketing:"},{"type":"span","value":" The growing influence of programmatic media buying, machine learning, and artificial intelligence has changed the way marketing is done. These concepts do potentially put creativity and independent thought at risk. But creativity in its rawest form is still a commodity.\n“There’s this assumption [in our industry] that just because everybody has got a camera and access to a YouTube channel, that suddenly everybody is a creative director. It’s clearly not true. Most advertising and so-called blockbuster films these days are terrible. Creativity is as precious as ever,” says Dan Izbicki, creative excellence director at Unilever."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Accounting/banking:"},{"type":"span","value":" Bridgewater Associates, one of the world’s leading hedge funds, is currently working on "},{"url":"https://www.theguardian.com/technology/2016/dec/22/bridgewater-associates-ai-artificial-intelligence-management","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"a piece of software to automate the day-to-day management of the firm"}]},{"type":"span","value":". The software will be used to make some poignant strategic decisions on a daily basis. And with banks and accounting firms that rely so heavily on precise methodical processes, it’s easy to see how process automation software and back-end algorithms can replace humans. This kind of automation saves money by streamlining procedures, reducing human error and maximizing employee time."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Customer service:"},{"type":"span","value":" Process automation in this sector has evolved significantly in recent years. There is a range of platforms that allow for automated submission, organization, and re-distribution of data to team members. Systems like "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" are able to streamline CRM by dealing with basic queries before escalating to a human. Most of these systems still require human oversight, but software does make the individuals’ jobs that much easier and efficient. A big downside to process automation in this industry though is the loss of the human touch. So, it just might be that regardless of how automated things get, businesses will still need humans to work in this sector."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"While there might be a lot of uncertainty about whether a robot is going to steal your job, process automation will continue to push new roles in the workplace. The good news, though, is that it’s likely to replace redundant ones as it goes. If you’d like to learn more about process automation, then read our latest article on the subject which outlines "},{"url":"/articles/technology/ces-2017s-top-home-automation-systems/","type":"link","children":[{"type":"span","value":"how automation is revolutionizing our homes"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Using geo-targeting to drive sales","description":"Clickatell looks at how brands have successfully used Geo-targeting to improve sales and how pairing SMS with geo-targeting can further improve sales.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633090655-jtj.jpg?auto=format","id":"DatoCmsAsset-25848310"}},"internalName":"Using geo-targeting to drive sales","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633090655-jtj.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633090655-jtj.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633090655-jtj.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633090655-jtj.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDRALDgwODQ4ODhUNFhEYFxUZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBANHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAaAAABBQEAAAAAAAAAAAAAAAAGAQIDBQcA/8QAHhAAAQIHAQAAAAAAAAAAAAAAAQAFAgMEERMhMRL/xAAWAQEBAQAAAAAAAAAAAAAAAAAEAwL/xAAZEQADAQEBAAAAAAAAAAAAAAAAAQIRIRL/2gAMAwEAAhEDEQA/ALeqdJZl9Tmx4lwm10NVBOI7UbcTk6tOVgjytNFDxD40UqG4CcY2uQKnpZSsP//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633090655-jtj.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDRALDgwODQ4ODhUNFhEYFxUZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBANHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAaAAABBQEAAAAAAAAAAAAAAAAGAQIDBQcA/8QAHhAAAQIHAQAAAAAAAAAAAAAAAQAFAgMEERMhMRL/xAAWAQEBAQAAAAAAAAAAAAAAAAAEAwL/xAAZEQADAQEBAAAAAAAAAAAAAAAAAQIRIRL/2gAMAwEAAhEDEQA/ALeqdJZl9Tmx4lwm10NVBOI7UbcTk6tOVgjytNFDxD40UqG4CcY2uQKnpZSsP//Z"}},"id":"DatoCmsTemplateArticle-62067486","title":"Using geo-targeting to drive sales","slug":"geo-targeting-drive-sales","meta":{"updatedAt":"2022-10-26T22:33:33.571+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS geo targeting"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s summer time in the US and elsewhere in the north. And that means you’re probably thinking about purchasing grilling equipment, finding new camping sites, and scoring a deal on new bathing suits. So, you’re probably more than a little surprised to find adverts about all your favorite summer activities waiting for you when go online to look for those products. That’s the beauty of geo-targeting at work. Simply, it’s the delivery of content directly to a consumer using either their computer or mobile devices by making use of their specific geographic location."}]},{"type":"paragraph","children":[{"type":"span","value":"Brands can use this information to create and drive their sales strategies. Consumer’s geographic location can provide deep, meaningful, and identifiable information to brands. This information can tell you, as a marketer or small business owner, what your customers are interested in and what they’re looking for. Basically, geo-targeting provides you with mind-reading capabilities."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/geotargeting-marketing-strategy/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Why geotargeting should be in your marketing strategy"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"So, how are brands using geo-targeting to drive sales?"}]},{"type":"paragraph","children":[{"type":"span","value":"An example of a brand winning at including geo-targeting in their sales strategies is shoe brand"},{"url":"http://www.campaignlive.co.uk/article/timberland-raised-in-store-visits-6-using-location-based-targeting/1430187","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" Timberland"}]},{"type":"span","value":". It used two factors to target their audience: location and lifestyle. Those most likely to buy footwear were identified based on their previous store visits and proximity to a Timberland store or stockist. Dynamic adverts were shown to these potential customers showing the distance and direction of the nearest store. The campaign increased store visits by 6% with one out of five of these visits taking place within 24 hours of customers seeing the adverts. Those who were targeted based on their distance from a store were 50% more likely than average to engage with the brand."}]},{"type":"paragraph","children":[{"type":"span","value":"Said Timberland’s Andrea Simmen: \"We’ve been able to understand the impact of our mobile marketing on visitation to our stores and our stockists, but we have been able to engage key audiences with the most relevant messaging to them.\""}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How can that be improved even more?"}]},{"type":"paragraph","children":[{"type":"span","value":"Another key way to use this geo-targeting is to pair it with SMSes. Partnering a brick and mortar store with a mobile nudge has been found to be extremely effective. The idea of leveraging mobile and customer proximity, known as geofencing, was tested for many years. It was found that 47% of consumers were open to this type of marketing."}]},{"type":"paragraph","children":[{"type":"span","value":"It all starts with offering customers the option to sign up for your exclusive geo-targeting list. Once they’ve signed up, it gives your store the all-important permission it needs to start sending this content to them when they’re nearby. When that customer is in the vicinity of your store, your system will be notified and an automatic text message will be sent to their mobile phone. The SMS will contain a discount code, deal or coupon which will (hopefully) entice them into your store."}]},{"type":"paragraph","children":[{"type":"span","value":"A prime example of this could be a local coffee shop messaging consumers when they’re near the store. A customer who might have walked on past might suddenly decide they’re craving a cup of joe when they see your SMS offering a 50% discount on their favorite caffeinated option."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re interested in learning more about this form of marketing, read our recent article about"},{"url":"/articles/digital-marketing/geotargeting-improve-online-campaigns/","type":"link","children":[{"type":"span","value":" how geo-targeting can improve your online campaigns"}]},{"type":"span","value":". It offers tips on creating the right type of content, choosing the correct campaigns and some useful advice about what not to do."}]}]}}}},{"seo":{"title":"Infographic: How A2P SMS will help drive the Internet of Things","description":"Clickatell has compiled an infographic to help describe how A2P (Application to Person) SMS will help drive the Internet of Things.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633090907-jdu.jpg?auto=format","id":"DatoCmsAsset-25848353"}},"internalName":"Infographic: How A2P SMS will help drive the Internet of Things","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633090907-jdu.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633090907-jdu.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633090907-jdu.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633090907-jdu.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoNCAgLFhYODhUNDQ0NDhkVDREYFxMdGBYVFiEaKyslGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHBAQHDsoIh07Ly87Ozs7Ozs7Ly8vLy8vLy81Ozs7OzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAEAAEG/8QAGxAAAwACAwAAAAAAAAAAAAAAAAECBSESIjH/xAAWAQEBAQAAAAAAAAAAAAAAAAADBQL/xAAeEQABAwQDAAAAAAAAAAAAAAAxAAUSAQQGBwIDEf/aAAwDAQACEQMRAD8A0SUt7YqIjgATEQ+o3bf5PQKbYMetohDyExK9LD5N6IZo55l4UvNk1vIL/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633090907-jdu.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoNCAgLFhYODhUNDQ0NDhkVDREYFxMdGBYVFiEaKyslGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHBAQHDsoIh07Ly87Ozs7Ozs7Ly8vLy8vLy81Ozs7OzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAEAAEG/8QAGxAAAwACAwAAAAAAAAAAAAAAAAECBSESIjH/xAAWAQEBAQAAAAAAAAAAAAAAAAADBQL/xAAeEQABAwQDAAAAAAAAAAAAAAAxAAUSAQQGBwIDEf/aAAwDAQACEQMRAD8A0SUt7YqIjgATEQ+o3bf5PQKbYMetohDyExK9LD5N6IZo55l4UvNk1vIL/9k="}},"id":"DatoCmsTemplateArticle-62067530","title":"Infographic: How A2P SMS will help drive the Internet of Things","slug":"infographic-a2p-sms-internet-things","meta":{"updatedAt":"2022-11-14T13:39:02.510+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"A2P SMS traffic"}]},{"type":"paragraph","children":[{"type":"span","value":"With Application-to-Person (A2P) SMS traffic predicted to exceed 2 trillion messages in 2017 and our insatiable fascination with being connected, there’s good reason to sit up and take heed of the ongoing relevance of A2P SMS messaging – especially when it comes to the role it’ll play in helping to power the Internet of Things."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"A2P SMS is already widely used"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS growth is driven by companies that integrate SMS directly into their applications. This allows them to automate important customer touch points and is a cost-effective way for businesses to communicate directly from an application or website to their customers’ mobile handset."}]},{"type":"paragraph","children":[{"type":"span","value":"A2P SMS messaging is used for myriad purposes including banking notifications, SMS authentication, and various marketing promotions and campaigns. In 2017, banks, retailers, and OTT providers alone will account for 60% of global A2P SMS traffic."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Rapid growth of the Internet of Things"}]},{"type":"paragraph","children":[{"type":"span","value":"The global industrial internet of things market will be worth $124 billion by 2021. The internet of things is exploding. And it’s not just a passing trend. By 2020, there’ll be about 26 connected objects for every human on earth! And, A2P SMS is already being used to connect customers with real-time data from connected devices and online applications."}]},{"type":"paragraph","children":[{"type":"span","value":"Check out our infographic below to delve in a little deeper and see why every business wants a piece of this pie."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"How AI is transforming lead generation and process automation","description":"Clickatell discusses how AI can help boost lead generation and by identifying which leads are ready to close and by measuring relationsship strength.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633091156-577.jpg?auto=format","id":"DatoCmsAsset-25848380"}},"internalName":"How AI is transforming lead generation and process automation","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg0SEggVBg4JDQ0JDQgGDhENFhENFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFRAQHDscIhwvLy8vLy8vLy8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwUG/8QAGhAAAgMBAQAAAAAAAAAAAAAAAAECBDEFA//EABYBAAMAAAAAAAAAAAAAAAAAAAMEBf/EABkRAAEFAAAAAAAAAAAAAAAAAAABAgMEEf/aAAwDAQACEQMRAD8At2araERpNxKtnBflhHisuHJDN9GlJLAKvTwAy2HA9U//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg0SEggVBg4JDQ0JDQgGDhENFhENFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFRAQHDscIhwvLy8vLy8vLy8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwUG/8QAGhAAAgMBAQAAAAAAAAAAAAAAAAECBDEFA//EABYBAAMAAAAAAAAAAAAAAAAAAAMEBf/EABkRAAEFAAAAAAAAAAAAAAAAAAABAgMEEf/aAAwDAQACEQMRAD8At2araERpNxKtnBflhHisuHJDN9GlJLAKvTwAy2HA9U//2Q=="}},"id":"DatoCmsTemplateArticle-62067551","title":"How AI is transforming lead generation and process automation","slug":"ai-lead-generation-process-automation","meta":{"updatedAt":"2022-11-15T15:00:26.733+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI & lead generation"}]},{"type":"paragraph","children":[{"type":"span","value":"Business and sales aren’t what they used to be. Gone are the days of cold calling or visiting a potential customer’s house. Now, those once potential customers are more tech savvy. With the amount of advertising blasted to them through the internet, companies now have a lot more competition when it comes to grabbing a customer’s attention. With the introduction of artificial intelligence (AI), the technology is transforming that way companies look at lead generation and process automation. Those businesses are now able to throw away the yellow pages and instead hone in on potential customers that will yield valuable results."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Boosting lead generation"}]},{"type":"paragraph","children":[{"type":"span","value":"Regardless of what your company sells, whether it be insurance or telephone services, the implementation of AI will be able to help boost lead generation for your business. The system is able to scan through copious amounts of raw data, from social media to research trends, and complete the perfect lead. It is also able to look at emotions, or whether a customer is an impulsive buyer and then correlate all that information."}]},{"type":"paragraph","children":[{"type":"span","value":"With all of this information in hand, your business is able to find the best leads and the best time and way to contact them. If a salesperson is on the verge of losing a sale, or the potential customer isn’t budging, the AI can assist in suggesting alternative products, solutions, or even times on when to contact the person again."}]},{"type":"paragraph","children":[{"type":"span","value":"The implementation of AI will give your company’s lead generation efforts a massive boost."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Which leads are ready for a sale?"}]},{"type":"paragraph","children":[{"type":"span","value":"AI systems are not only able to tell you which leads are worth looking at, but which are ready to make a sale. This takes a lot of grunt work out of actually having to manually assess and identify where salespeople should be spending their valuable time. By scanning a multitude of different channels and assessing how a client answers essential questions, the AI is able to come to these conclusions."}]},{"type":"paragraph","children":[{"type":"span","value":"These results are generated by a range of factors and generate unique profiles for the potential customers, which may entail bespoke product offerings. This data is then matched up and the AI can generate the required results. What used to take weeks or months, can now be done in hours or days."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Monitoring relationship strength"}]},{"type":"paragraph","children":[{"type":"span","value":"Typically, companies that require lead generation will look at the number of emails and telephone calls logged with potential clients. Not only is this method archaic, giving far fewer results than required but adds stress on top of employees’ workloads. AI is able to look past these logged times and instead delve deeper into the relationship between the client and salesperson."}]},{"type":"paragraph","children":[{"type":"span","value":"The system can scan through emails, picking up keywords, as well as seeing the frequency of interaction in order to adequately assess how fruitful the lead will be. It can assess if the salesperson is doing well in negotiating a sale with the potential client, or if other steps need to be taken."}]},{"type":"paragraph","children":[{"type":"span","value":"By implementing an AI system to not only generate leads, but process automation as well, your company will become a well-oiled machine."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"For more information on AI chatbots, have a look at "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":". It is not only able to field incoming chat requests, but also learn from the interactions with customers. Touch can also be integrated into existing CRM solutions."}]}]}}}},{"seo":{"title":"5 ways to use marketing psychology to improve your bottom line","description":"Clickatell discusses how psychology can be used in marketing to help boost sales and generate leads by helping businesses understand their customers.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633091410-7d7dd7d7d7d7d7d7d7d7d7d7d7d7.jpg?auto=format","id":"DatoCmsAsset-25849430"}},"internalName":"5 ways to use marketing psychology to improve your bottom line","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633091410-7d7dd7d7d7d7d7d7d7d7d7d7d7d7.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633091410-7d7dd7d7d7d7d7d7d7d7d7d7d7d7.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633091410-7d7dd7d7d7d7d7d7d7d7d7d7d7d7.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633091410-7d7dd7d7d7d7d7d7d7d7d7d7d7d7.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoRCAgLChMWDhgODg0NDh0NDREYFxclGBYTFhUaISsjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0NHDsdFh07Ly8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAADAQEAAAAAAAAAAAAAAAABBAUGAP/EAB8QAAECBgMAAAAAAAAAAAAAAAEAAgMEBQYhMRESIv/EABYBAQEBAAAAAAAAAAAAAAAAAAIEAf/EABoRAAIDAQEAAAAAAAAAAAAAAAIxAAERAwT/2gAMAwEAAhEDEQA/ADRbrmooy0q+64oxg6WNoYHXQV1w8J+nmOqad1qjDrimQcNQSgA40uRHmOKUjdYp/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633091410-7d7dd7d7d7d7d7d7d7d7d7d7d7d7.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoRCAgLChMWDhgODg0NDh0NDREYFxclGBYTFhUaISsjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0NHDsdFh07Ly8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAADAQEAAAAAAAAAAAAAAAABBAUGAP/EAB8QAAECBgMAAAAAAAAAAAAAAAEAAgMEBQYhMRESIv/EABYBAQEBAAAAAAAAAAAAAAAAAAIEAf/EABoRAAIDAQEAAAAAAAAAAAAAAAIxAAERAwT/2gAMAwEAAhEDEQA/ADRbrmooy0q+64oxg6WNoYHXQV1w8J+nmOqad1qjDrimQcNQSgA40uRHmOKUjdYp/9k="}},"id":"DatoCmsTemplateArticle-62075565","title":"5 ways to use marketing psychology to improve your bottom line","slug":"marketing-psychology-improve-bottom-line","meta":{"updatedAt":"2022-11-15T15:04:45.837+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Improve your bottom line with marketing psychology"}]},{"type":"paragraph","children":[{"type":"span","value":"In business, as in life, sometimes it’s the little things that make the most meaningful impact. And applying marketing psychology to your business is one such example. Using psychological principles can help you boost sales and generate leads. After all, marketers want to understand their customers. And by understanding their psychology, they can know what makes them buy and why they don’t. This isn’t just one of those marketing trends which seems popular for five minutes and you never hear about it again. These are legitimate tools that marketers use. Here are some examples."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Keep your friends close"}]},{"type":"paragraph","children":[{"type":"span","value":"And your enemies closer … We all like to feel like we belong. In marketing psychology, this is called social identity theory and explains why most people identify with a particular group or belief. But it is, of course, unrealistic to expect everyone to like you. Look at the ongoing arguments about Mac versus PC, Apple versus Android. No matter how much one group feels they’re right, the opposing side feels equally correct. This means that you need to market to your people, your loyal customers. There’s no point in trying to appeal to everyone."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Be generous"}]},{"type":"paragraph","children":[{"type":"span","value":"People like free stuff. And when people receive something for free, they feel indebted to you and want to do something in return. As a business person, it’s up to you to create something which you can give to your customers. Think valuable blog content, interesting social media shares, and a downloadable ebook. Marketing psychology dictates that your customers will respond by signing up for your newsletter, giving you that all-important like or even buying a product."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Confirm"}]},{"type":"paragraph","children":[{"type":"span","value":"Remember the last time you were in a social situation and you didn't know what the appropriate behavior was for that situation? This could have been when you were wondering what to wear for a new job or whether you should be the first to grab a drink at a party. Whatever the situation, we all react the same in these situations. We look to see what those around us are doing. We look at what our new colleagues are wearing and we wait for someone else to take a beverage. Because we see others behaving in certain ways, we feel like we’ve been given permission to do the same. In marketing psychology, this is known as social proof, a form of conforming. There are ways you can convince your customers of this. You could create media buzz, share testimonials or add social sharing buttons to your website content. All of these encourage others to participate and engage with your business."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Avoid loss"}]},{"type":"paragraph","children":[{"type":"span","value":"People don’t like to lose what they’ve already gained. This is why people who sign up for a free month to test a product will rarely cancel their subscription once the month has come to an end. Think about Netflix’s “join free for a month” and Audible’s similar offering. You’re not going to want to give up access to all that free content after experiencing it for a month."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"The marketing psychology of scarcity"}]},{"type":"paragraph","children":[{"type":"span","value":"“Last day to buy” and “Only three tickets left” are the types of messages that strike fear into consumers’ hearts. These messages make them want to act immediately, whipping out their credit card before they’ve had time to really think about what they’re doing. This is one of those moments when "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"SMS marketing"}]},{"type":"span","value":" is so effective. Your urgent message is delivered directly into the palm of your customer’s hand. SMSes are opened almost 100% of the time and within just a few minutes."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re tired of marketing trends that deliver little to no ROI, then SMS is for you. Read our recent article which explores why"},{"url":"/articles/customer-relationship-management/5-reasons-why-bulk-sms-will-deepen-your-customer-relationships/","type":"link","children":[{"type":"span","value":" bulk SMS will deepen your customer relationships"}]},{"type":"span","value":". It looks at its convenience, exclusivity, and ability to smartly reach customers. In short, SMS is one of the most practical, effective, and affordable channels for talking to customers."}]}]}}}},{"seo":{"title":"The rise of the chatbot","description":"Clickatell looks at the rise of the chatbot and how its growth is being fuelled by advances in AI and an insatiable appetite for messaging applications.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633091760-hamza.jpg?auto=format","id":"DatoCmsAsset-25854577"}},"internalName":"The rise of the chatbot","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633146869-hrjhv.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633146869-hrjhv.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633146869-hrjhv.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633146869-hrjhv.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoNCAoNCQ4FDBMQBQ0NDRENDQUYFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgUOEAUKFS8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAAAwIEBf/EABwQAAIBBQEAAAAAAAAAAAAAAAABAgMFEjEzBP/EABUBAQEAAAAAAAAAAAAAAAAAAAIA/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8Ap020NnJ4C4bGVeYRYtweQEfcBJ//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633146869-hrjhv.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoNCAoNCQ4FDBMQBQ0NDRENDQUYFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgUOEAUKFS8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAAAwIEBf/EABwQAAIBBQEAAAAAAAAAAAAAAAABAgMFEjEzBP/EABUBAQEAAAAAAAAAAAAAAAAAAAIA/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8Ap020NnJ4C4bGVeYRYtweQEfcBJ//2Q=="}},"id":"DatoCmsTemplateArticle-62075586","title":"The rise of the chatbot","slug":"rise-of-the-chatbot","meta":{"updatedAt":"2022-11-15T15:07:26.771+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"The new chatbot landscape"}]},{"type":"paragraph","children":[{"type":"span","value":"The chatbot is the new black: exponentially growing in popularity as the world becomes an increasingly connected place. And as we trundle along this path towards nirvana where everything and everyone is connected, all the time, we’ll grow more and more comfortable with interacting with these machines online. Inevitably chatbots and artificial intelligence (AI) will dominate the online landscape and be involved with almost everything we do online."}]},{"type":"paragraph","children":[{"type":"span","value":"While most chatbot tasks are quite basic at the moment, continued innovation in AI technology means that they’re getting smarter and smarter. Some research suggests that only about one-third of all customer service queries will require human attention."}]},{"type":"paragraph","children":[{"type":"span","value":"Jen Looper, founder of Ladeez First Media, a mobile app company specializing in education and fitness confirms this growing trend. “They [chatbots] have enjoyed wide adoption in already established applications such as Skype, Facebook Messenger, and Slack. Microsoft and Google have also jumped into the development of conversational interfaces in a big way. Google, for example, has acquired API.ai, a platform for building bots. And Microsoft is developing its own bot framework.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Looper suggests that these large corporations will continue to drive chatbot innovation. “As long as big companies with popular platforms see value in bots, they will continue to grow.”"}]},{"type":"heading","level":3,"children":[{"type":"span","value":"The saturated app market"}]},{"type":"paragraph","children":[{"type":"span","value":"And the timing for chatbots has arrived. The app economy is slowing down quickly and in some places, it’s in decline. We’re growing tired of toggling between multiple apps and navigating through them. Only instant messaging bucks this trend. More than 2.5 billion people have at least one messaging app installed. The obvious leaders here are Facebook Messenger and WhatsApp. Activate, a tech consultancy, suggests that this number could swell to 3.6 billion as online behavior shifts again. Younger people spend more time on smartphones sending instant messages than they do on social media platforms, and your average WhatsApp user spends 200 minutes each week on the app."}]},{"type":"paragraph","children":[{"type":"span","value":"Businesses should be wary though. Although chatbots are certainly becoming more commonplace, a recent study suggested that the majority of consumers still prefer human assistance. More than half of the consumers surveyed reported a preference towards human interaction, with the US the highest at 59 percent. So, what can be done?"}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Chatbots - personality vs utility"}]},{"type":"paragraph","children":[{"type":"span","value":"You’d expect that an obvious solution to this would be to give chatbots a personality. That way, the bots can act like a good human substitute. The problem with that kind of thinking is it doesn’t take human intelligence into account. It’s likely that constant interaction will expose the bot’s limitations, resulting in an annoyed customer. Microsoft’s ‘Tay’ is "},{"url":"https://www.theverge.com/2016/3/24/11297050/tay-microsoft-chatbot-racist","meta":[{"id":"rel","value":"nofollow"}],"type":"link","children":[{"type":"span","value":"a great example"}]},{"type":"span","value":" of this. Its machine learning functionality had the bot learning racial slurs and resulted in Microsoft having to send the bot to the digital naughty corner."}]},{"type":"paragraph","children":[{"type":"span","value":"Instead, businesses should focus on utility. Some 48 percent of those surveyed said they preferred a chatbot that solved their issue over a chatbot that had a personality. But what if it a chatbot had both? Customers are being managed by chatbots that are able to respond to certain queries or requests. If the conversation escalates, these bots will proceed to hand the customer over to human contact. This process happens seamlessly. The customer may not even realize it’s happening. "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":", for example, is able to integrate into any existing infrastructure and provide a very similar service. It has the potential to save your business vast amounts of money and time as it streamlines customer relationship management."}]},{"type":"paragraph","children":[{"type":"span","value":"Advances in AI, coupled with our insatiable appetite for messaging apps, will continue to fuel the development of chatbots. And there’s clearly enormous potential for businesses to leverage chatbots. An example of this is using chatbots to act as a virtual assistant for visually-impaired people. Alternatively, the bots can manage a workforce’s meetings or organize workflow."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’d like to learn more about chatbots and what they can bring to your business, read our article on the subject. It considers "},{"url":"/articles/technology/chatbots-need-better-long-term-memories/","type":"link","children":[{"type":"span","value":"current chatbot shortfalls"}]},{"type":"span","value":" and how these need to be addressed for continued adoption. If you're ready to start implementing artificial intelligence to improve customer service in your business, "},{"url":"/products/interact//","type":"link","children":[{"type":"span","value":"read more about Clickatell Touch"}]},{"type":"span","value":" or "},{"url":"https://www.youtube.com/watch?v=YpgjEQa4FLg","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"watch this video"}]},{"type":"span","value":" to see it in action. Touch combines machine learning, workflow automation, and human-in-the-loop to deliver on-demand customer service."}]}]}}}},{"seo":{"title":"Tips for choosing an SMS service provider","description":"Clickatell offers some tips on how to choose an SMS service provider with criteria including cost, delivery and bounce rate as well as analytics capability.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633091991-78djudjd.jpg?auto=format","id":"DatoCmsAsset-25856652"}},"internalName":"Tips for choosing an SMS service provider","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633091991-78djudjd.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633091991-78djudjd.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633091991-78djudjd.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633091991-78djudjd.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgNEBYPDhcQDQ0NGhENEhEYFxQcGCIfFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAsQHDUcFhw7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAFAAQH/8QAIBAAAQMCBwAAAAAAAAAAAAAAAQACBQMGERQyMzRRcf/EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGhEAAgIDAAAAAAAAAAAAAAAAAAIxMgEDIv/aAAwDAQACEQMRAD8ARn5FuWJBR9uTjmVCB2q83xSjLe3j6pNJXXnk0KpPPwUQtXSFE1IBPY//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633091991-78djudjd.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgNEBYPDhcQDQ0NGhENEhEYFxQcGCIfFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAsQHDUcFhw7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAFAAQH/8QAIBAAAQMCBwAAAAAAAAAAAAAAAQACBQMGERQyMzRRcf/EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGhEAAgIDAAAAAAAAAAAAAAAAAAIxMgEDIv/aAAwDAQACEQMRAD8ARn5FuWJBR9uTjmVCB2q83xSjLe3j6pNJXXnk0KpPPwUQtXSFE1IBPY//2Q=="}},"id":"DatoCmsTemplateArticle-62080351","title":"Tips for choosing an SMS service provider","slug":"sms-service-provider","meta":{"updatedAt":"2022-11-15T15:10:05.741+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Best bulk SMS providers"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS technology has been revolutionary in boosting the mobile world, not just for consumers, but businesses as well. How exactly does a company choose the right SMS service provider and what criteria should they look at?"}]},{"type":"paragraph","children":[{"type":"span","value":"Whether you’re selling insurance or want to notify your customers about a new sale, SMS marketing is an excellent way of reaching out to clients. When it comes to choosing the right SMS service provider, there is a range of factors that businesses need to consider."}]},{"type":"paragraph","children":[{"type":"span","value":"Here are the most important criteria."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Cost of the service"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the most important aspects of choosing an SMS service provider is the cost. By design, SMS technology is a cheap and easy way to send messages, which means bulk pricing needs to reflect this as well."}]},{"type":"paragraph","children":[{"type":"span","value":"Providers, such as Clickatell, are "},{"url":"/pricing-and-coverage/message-pricing/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"open about the costs"}]},{"type":"span","value":" involved with securing an SMS service. When looking at different providers, be sure to ask as many questions about the pricing as possible. These should include knowledge on operation costs, bulk prices, and the price per SMS as well."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Delivery and bounce rate of messages"}]},{"type":"paragraph","children":[{"type":"span","value":"Bulk communication systems rely on the speed and the delivery of their messages. Depending on how many SMSes need to be sent, some services can take anywhere from a few minutes to several hours. During this time, it’s possible the messages will also bounce, or not be delivered to the recipient. This is not optimal, and shows a service that will waste your SMS marketing funds instead of correctly utilizing them."}]},{"type":"paragraph","children":[{"type":"span","value":"Your SMS service provider should provide stats on how long their systems take, as well as how many messages are delivered."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Which regions do they deliver to?"}]},{"type":"paragraph","children":[{"type":"span","value":"Your SMS service provider shouldn’t limit service to just your home country. After all, there are plenty of business opportunities in different states and countries as well. The SMS service provider should have the ability to send SMSes to a range of countries. For example, Clickatell empowers businesses to interact and connect with their customers anywhere in the world - covering more than 240 countries, across over 1000 mobile networks."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Analytics"}]},{"type":"paragraph","children":[{"type":"span","value":"A necessary feature of any content delivery system is the ability to display in-depth analytics on the service. Information, such as when messages are sent, how many failed, how many were opened, and how many customers replied to the message is all crucial information. These are all necessary metrics you will want to have in a bulk messaging system. This will allow you to plan and tailor your messages accordingly, such as knowing if a specific offer or announcement does better with your market."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Which APIs does the SMS service provider offer?"}]},{"type":"paragraph","children":[{"type":"span","value":"The application programming interfaces (APIs) are a set of tools and protocols that allow two systems to ‘talk’ to each other. This enables one system to utilize the features of another one, send information, or receive data. When looking for a bulk SMS service provider, they should have a full set of functional and well-documented APIs."}]},{"type":"paragraph","children":[{"type":"span","value":"The company should also have full support for the APIs and the ability to integrate them into existing systems, even open source platforms. After all, it’s far easier to choose a bulk SMS service provider than it is to move your company onto a brand new CRM system just for that."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"If you are interested in utilizing SMS technology for your business, have a look at our article on ‘"},{"url":"/articles/digital-marketing/business-big-small-using-bulk-sms/","type":"link","children":[{"type":"span","value":"Why your business, big or small, should be using bulk SMS"}]},{"type":"span","value":"’. It talks about message timing, short codes, and exclusivity for your clients and products."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"Android vs Microsoft: Why this intense battle matters","description":"In March 2017 Android overtook Microsoft to become the leading operating system for Internet usage. Clickatell discusses how this came about.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633092255-qqqqqqqqqqqq.jpg?auto=format","id":"DatoCmsAsset-25856856"}},"internalName":"Android vs Microsoft: Why this intense battle matters","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633148413-clickatell-customer-wins-prestigious-model-bank-award-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633148413-clickatell-customer-wins-prestigious-model-bank-award-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633148413-clickatell-customer-wins-prestigious-model-bank-award-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633148413-clickatell-customer-wins-prestigious-model-bank-award-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgTEg0LDg0NDg0NFxYNFg0MFxUZGBYVFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIhw7Ly8vNTsvLzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYF/8QAHhAAAQMEAwAAAAAAAAAAAAAAAAECBRIhMkEDBBH/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABkRAAIDAQAAAAAAAAAAAAAAAAABAhEhA//aAAwDAQACEQMRAD8AvOzMpTYUWa9aZXPiLaAw5xQu8HJGZa1l1AnJhVoAvSDt6f/Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633148413-clickatell-customer-wins-prestigious-model-bank-award-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgTEg0LDg0NDg0NFxYNFg0MFxUZGBYVFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIhw7Ly8vNTsvLzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYF/8QAHhAAAQMEAwAAAAAAAAAAAAAAAAECBRIhMkEDBBH/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABkRAAIDAQAAAAAAAAAAAAAAAAABAhEhA//aAAwDAQACEQMRAD8AvOzMpTYUWa9aZXPiLaAw5xQu8HJGZa1l1AnJhVoAvSDt6f/Z"}},"id":"DatoCmsTemplateArticle-62080542","title":"Android vs Microsoft: Why this intense battle matters","slug":"android-vs-microsoft","meta":{"updatedAt":"2022-11-15T15:12:20.944+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Android vs Microsoft"}]},{"type":"paragraph","children":[{"type":"span","value":"Critics are calling it the “end of an era” and “a milestone in the technology sector”. In March this year, Android overtook Microsoft to become the leading operating system for internet usage. This remarkable feat shows how much global online behavior has changed and how far Microsoft has fallen in the last five years. The Android vs Microsoft battle is not a new one but it most certainly has taken a turn. As recently as March 2012, Microsoft owned over 80 percent of the operating system market share worldwide. That has been slashed to just 37.91 percent. And with Android sitting pretty at 37.93 and rising, it looks like the gig is up for the mobile Microsoft machine. We take a closer look at what’s brought this about and why it matters."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"StatCounter, a web analytics company, says that this is a tipping point for Android but has been coming for some time. The company, which initially published its findings on Android vs Microsoft market share, based its findings on 2.5 million websites that generate more than 15 billion monthly page views. They tracked the convergence of usage for the two operating systems over time and say that it highlights Microsoft’s failure to challenge with its ill-fated Windows Phone."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Don’t worry, Microsoft’s not going anywhere"}]},{"type":"paragraph","children":[{"type":"span","value":"Windows is still the number one global operating system on desktops, with 84 percent internet usage share in March this year. So what’s happened? Well, we’ve changed how we consume information. Five years ago, desktops were the more popular device on which to surf the internet. But, when you factor in the massive number of smartphones that are currently in use, a global push towards always-on, mobile-first communication, and the impact of Asia on the global market, a completely different picture emerges. Microsoft was stuck in the desktop era when in reality, the battlefield moved to mobile. Yet the Android vs Microsoft war rages on."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Apple saw it coming"}]},{"type":"paragraph","children":[{"type":"span","value":"Interestingly, Apple users made the switch far earlier. During March 2017, Apple’s mobile users (iOS) were close to three times more active on the internet than users of its desktop machines (OSX). But it’s not enough. A recent survey found that iOS accounted for just over 25 billion of the 90 billion app downloads made in 2016. Android took the remainder. Curiously though, iOS apps still brought in more money for Apple than Android’s apps did for Google. However, if this trend continues, this looks set to change as well."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Asia’s made a difference"}]},{"type":"paragraph","children":[{"type":"span","value":"While the battle between Microsoft and Android is still fairly even in Western markets, like the US and UK, the influx of new internet users from Asia has tipped the scales in favor of Android. A "},{"url":"http://www.businesswire.com/news/home/20170328005685/en/India-World-Leaders-Mobile-Surf-Internet--","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"StatCounter report"}]},{"type":"span","value":" published last week showed how mobile accounts for the lion’s share of internet usage in countries like India (79 percent), Indonesia (72 percent) and China (57 percent). The massive populations these countries have, mean that we’re talking about hundreds of millions of devices with Android operating systems."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Can Microsoft recover?"}]},{"type":"paragraph","children":[{"type":"span","value":"The short answer: In the mobile arena? No. It’ll be incredibly difficult for Microsoft to make inroads into Android’s mobile market share. And, given their track record in mobile, it’s highly unlikely that they do. Instead, they may choose to exert efforts in another sector. Technology trends like augmented reality, artificial intelligence, and Continuum (a product that aims to replace a desktop or smartphone with a single Microsoft-enabled phone) may be where Microsoft’s future lies. If they act quickly, they could reign supreme once more."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Android vs Microsoft - who'll come out on top?"}]},{"type":"paragraph","children":[{"type":"span","value":"Frankly, the platform that Android now has could spell disaster for Microsoft. It could be just the launchpad that Android needs to catapult them into pole position in other technologies. Perhaps 2017 will be remembered as the year Android came of age. Whatever happens, the Android vs Microsoft tussle is set to continue for a few years yet. If you’d like to learn more about this and other technology trends, read our recent article. It outlines "},{"url":"/articles/technology/future-technology-trends/","type":"link","children":[{"type":"span","value":"5 trends that are defining 2017"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"Renters can enjoy smart home tech too","description":"The high installation of smart home tech is normally only available to homeowners but now there are cost effective solutions for renters too.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633092547-hj.jpg?auto=format","id":"DatoCmsAsset-25856898"}},"internalName":"Renters can enjoy smart home tech too","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633161342-hfgf.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633161342-hfgf.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633161342-hfgf.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633161342-hfgf.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoSDhgSDhUZDhkSFh0dHR8fGCIfFhUdHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFhw7NS8vLy81Oy8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAHAQUGAP/EACAQAAEEAQQDAAAAAAAAAAAAAAEAAgMEcQUGEUEjJDT/xAAWAQEBAQAAAAAAAAAAAAAAAAABBQD/xAAZEQADAQEBAAAAAAAAAAAAAAAAAQIDEQT/2gAMAwEAAhEDEQA/AE7XIo5KjuT0hPeVGOR5DT2mbWT6TsIb3KfOcow1aYXmjKPqurVeQFKsbnxBcrc+i+GUI//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633161342-hfgf.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoSDhgSDhUZDhkSFh0dHR8fGCIfFhUdHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFhw7NS8vLy81Oy8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAHAQUGAP/EACAQAAEEAQQDAAAAAAAAAAAAAAEAAgMEcQUGEUEjJDT/xAAWAQEBAQAAAAAAAAAAAAAAAAABBQD/xAAZEQADAQEBAAAAAAAAAAAAAAAAAQIDEQT/2gAMAwEAAhEDEQA/AE7XIo5KjuT0hPeVGOR5DT2mbWT6TsIb3KfOcow1aYXmjKPqurVeQFKsbnxBcrc+i+GUI//Z"}},"id":"DatoCmsTemplateArticle-62080638","title":"Renters can enjoy smart home tech too","slug":"renters-can-enjoy-smart-home-tech","meta":{"updatedAt":"2022-10-26T22:31:47.602+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Home automation for renters"}]},{"type":"paragraph","children":[{"type":"span","value":"More and more people are choosing to rent rather than own homes. And now they have the option to make their rentals smart. Previously, it was thought that smart home systems only belonged in the realm of homeowners. But not anymore. There are options for renters, simple and effective ones, which show that this is not just one of many fleeting technology trends which pop up but soon lose traction."}]},{"type":"paragraph","children":[{"type":"span","value":"An increased number of people across the world are choosing to rent rather than buy. They value the independence, the flexibility, and the assistance received from helpful landlords in times of crisis. More Americans are renting, across varied income levels and ages, for various reasons. In fact, renters in the US now account for 37% of households, the highest levels since the 1960s, according to the"},{"url":"http://jchs.harvard.edu/americas-rental-housing","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" Joint Center for Housing Studies of Harvard University"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/the-pros-and-cons-of-smarthomes/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"The pros and cons of smarthomes"}]}]},{"type":"paragraph","children":[{"type":"span","value":"Smart home tech used to mean installing new door locks, light switches or thermostats. That’s just not feasible for someone who might be moving out soon or could stand to lose their deposit from their crotchety landlord. Renters now have"},{"url":"https://www.wareable.com/smart-home/smart-apartment-portable-gadgets-renters-555","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" plenty of options"}]},{"type":"span","value":", they just need to know which gadgets to look at. Here, we explore some of the options."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Smart Lighting"}]},{"type":"paragraph","children":[{"type":"span","value":"The starting place when renting is to choose options which smart home technologies you can use right out of the box. And the good news is there are plenty of well-reviewed options in this category. And luckily, smart lighting is quickly becoming the most diverse category in connected homes. Turning lights on and off or dimming them are child’s play when compared to what new products are capable of doing. Options include bulbs with built-in motions sensors, ones that have built-in Bluetooth speakers and those that turn on automatically when the doorbell or alarm rings. If you’re unsure how your new lighting will fit in with your preferred voice-controlled virtual assistant, have a look at a handy"},{"url":"https://www.cnet.com/smart-home/compatibility/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" compatibility tracker"}]},{"type":"span","value":"."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Temperature"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s the ultimate in first world problems when all you want to do is control the heating and cooling in your apartment, and your landlord won’t let you upgrade to a smart system. That’s when these new rental-friendly products step into the limelight. You can easily use smart switches to automatically control your space heater and portable air conditioner. Make sure to look for a device with physical controls so you can set the temperature to your preferred setting, whether you prefer a cool breeze or balmy, almost beach-like weather. That way, when you switch it on and off, there’s no need to enter your settings again. It’ll go right back to your ideal temperature."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Smart home security"}]},{"type":"paragraph","children":[{"type":"span","value":"There’s no reason why you can’t monitor your apartment’s security yourself. There’s no need for expensive contracts or professional installation. Armed with just a few devices and your smartphone, you can be your own crime-fighter. There are several plug-and-play monitoring devices and affordable DIY systems available. Add in a couple of sensors, maybe an alarm, and one or two of those motion sensor smart lights and you’re all set."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re fascinated by the idea of smartening your dumb apartment and all that this tech, and other similar technology trends, have to offer, "},{"url":"/articles/technology/smart-home-system/","type":"link","children":[{"type":"span","value":"read our recent article"}]},{"type":"span","value":". on how a smart home system can make your life better."}]}]}}}},{"seo":{"title":"How artificial intelligence can solve call center problems with chatbots","description":"Clickatell discusses how artificial intelligence can help call centers by employing chatbots to increase output, improve efficiency and decreasing costs.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633092751-lucy.jpg?auto=format","id":"DatoCmsAsset-25856920"}},"internalName":"How artificial intelligence can solve call center problems with chatbots","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960544","name":"Contact Centers","slug":"contact-centers"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633092751-lucy.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633092751-lucy.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633092751-lucy.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633092751-lucy.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICBALFBYUDhgNDhYNCRENFhENFx8ZGBYTFiEmHyslGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0NFg0QHDsoFhwvLy8vLzs7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgAEB//EAB8QAAEDAwUAAAAAAAAAAAAAAAABAgUDM3EEERIhNP/EABUBAQEAAAAAAAAAAAAAAAAAAAIB/8QAGhEAAgIDAAAAAAAAAAAAAAAAAFEBIgISQf/aAAwDAQACEQMRAD8A0yQluGnXYWEmnurLkvSXmUXNPeXIJjKOiqg5Um3UmdkA8hbISzLrij//2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633092751-lucy.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICBALFBYUDhgNDhYNCRENFhENFx8ZGBYTFiEmHyslGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0NFg0QHDsoFhwvLy8vLzs7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgAEB//EAB8QAAEDAwUAAAAAAAAAAAAAAAABAgUDM3EEERIhNP/EABUBAQEAAAAAAAAAAAAAAAAAAAIB/8QAGhEAAgIDAAAAAAAAAAAAAAAAAFEBIgISQf/aAAwDAQACEQMRAD8A0yQluGnXYWEmnurLkvSXmUXNPeXIJjKOiqg5Um3UmdkA8hbISzLrij//2Q=="}},"id":"DatoCmsTemplateArticle-62080661","title":"How artificial intelligence can solve call center problems with chatbots","slug":"artificial-intelligence-call-center-chatbots","meta":{"updatedAt":"2022-11-15T15:14:57.582+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"The AI call center"}]},{"type":"paragraph","children":[{"type":"span","value":"Call centers need to be efficient, well-oiled machines. After all, they often deal with a range of customer or internal queries that need to be handled as soon as possible. Any problem can trip up the system, which will lead to longer response times and angry users. With artificial intelligence (AI), companies are able to reduce call center problems that may occur, as well as highlight any future problems."}]},{"type":"paragraph","children":[{"type":"span","value":"Having to monitor each and every employee and call can be a costly and time-consuming process. Using AI, call centers can increase their outputs as well as streamline any and all systems. It’s a technology that will greatly benefit your company."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/chatbots-changing-call-centers/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"How chatbots are changing call centers "}]}]},{"type":"paragraph","children":[{"type":"span","value":"Here are a few ways in which your company’s call center can be streamlined by using artificial intelligence."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Collecting every piece of data"}]},{"type":"paragraph","children":[{"type":"span","value":"While your company may already use customer relations management (CRM) software, these can be tedious for those with specific requirements. This includes having to pull data and analytics from the CRM, or whichever system your company uses, which may output the results into a cumbersome PDF or Excel spreadsheet. Often, a range of useless data will be collected, which has to be omitted from the results."}]},{"type":"paragraph","children":[{"type":"span","value":"By implementing AI, only the relevant data will be collected and correlated from every interaction with the customer, and internal systems. This allows you to reference any piece of the call or chat and pull up a range of valuable information."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Weeding out problems"}]},{"type":"paragraph","children":[{"type":"span","value":"An AI system is not only able to log calls from customers but the interactions with staff members as well. This allows the system to check call time, how long it takes staff members to find a solution to the caller’s problem, as well as how many calls they take a day."}]},{"type":"paragraph","children":[{"type":"span","value":"Though this may seem similar to traditional call center software, an AI-based program can analyze all of the raw information and not just log it. With this analysis, it is much easier to find faults in the system."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Virtual agents to assist customers"}]},{"type":"paragraph","children":[{"type":"span","value":"Instead of having to call into the call center, customers are able to speak to AI chatbots on your website for minor issues. These may include how to troubleshoot a problem or an update on their account status. AI chatbots are also able to field calls away from busy agents and collect data from the customer beforehand."}]},{"type":"paragraph","children":[{"type":"span","value":"If the question cannot be answered by the chatbot, it will then connect the customer to the relevant agent and forward all the interactions it has had. The AI chatbot is also able to learn from these interactions, which will enable it to assist customers from going forward."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Lower call center training costs"}]},{"type":"paragraph","children":[{"type":"span","value":"By using an AI system to handle a lot of the backend work, as well as servicing call center agents with relevant information, your staff won’t require as much training. All they will need to worry about is handling customers and pulling up the correct answers from the system. This means that if a member of staff leaves, they can easily be replaced, which lowers the amount of company downtime you may face."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"For more information on AI, chatbots, as well as VR, take a look at our article on "},{"url":"/articles/technology/ai-chatbots-vr-technology-trends/","type":"link","children":[{"type":"span","value":"business technology trends in 2017"}]},{"type":"span","value":". And, if you're interested in streamlining your call center, have a look at "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell’s Touch solution"}]},{"type":"span","value":", which has all of these features and more."}]}]}}}},{"seo":{"title":"How you can integrate SMS messaging into your Wordpress website","description":"Find out how owners of eCommerce websites running under WordPress can integrate SMS notifications using Clickatell's dedicated WordPress plugin.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633092945-fhhw.jpg?auto=format","id":"DatoCmsAsset-25856945"}},"internalName":"How you can integrate SMS messaging into your Wordpress website","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960559","name":"Retail","slug":"retail"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633092945-fhhw.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633092945-fhhw.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633092945-fhhw.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633092945-fhhw.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg4ICAgLFgoQDg0UCgoODh0OFg0OFxUlGBYfFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFA0PHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAACBQAEB//EAB4QAAEDBAMAAAAAAAAAAAAAAAEABRIEBhExAgMy/8QAFwEAAwEAAAAAAAAAAAAAAAAAAgMEAf/EABYRAQEBAAAAAAAAAAAAAAAAAAEAEf/aAAwDAQACEQMRAD8A0ZxPRHB5BA3U9NyGZBK3QnGyiayY7KFWoq12U9PD0FEvuwmGyok623//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633092945-fhhw.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg4ICAgLFgoQDg0UCgoODh0OFg0OFxUlGBYfFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFA0PHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAACBQAEB//EAB4QAAEDBAMAAAAAAAAAAAAAAAEABRIEBhExAgMy/8QAFwEAAwEAAAAAAAAAAAAAAAAAAgMEAf/EABYRAQEBAAAAAAAAAAAAAAAAAAEAEf/aAAwDAQACEQMRAD8A0ZxPRHB5BA3U9NyGZBK3QnGyiayY7KFWoq12U9PD0FEvuwmGyok623//2Q=="}},"id":"DatoCmsTemplateArticle-62080716","title":"How you can integrate SMS messaging into your Wordpress website","slug":"integrate-sms-messaging-wordpress","meta":{"updatedAt":"2022-11-16T09:22:27.312+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Add SMS to WordPress websites"}]},{"type":"paragraph","children":[{"type":"span","value":"Even though it has been around since 1985, Short Message Service (SMS) is still one of the most powerful forms of communication around. It’s also an incredibly effective marketing tool. SMS messaging is alive and well in the modern technological world as companies use it for a range of purposes. How do you integrate SMS  sending into your website, and is it a feature you should be using?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"SMS messaging for eCommerce"}]},{"type":"paragraph","children":[{"type":"span","value":"If you are an eCommerce store using WooCommerce, the answer is a resounding yes. Having SMS functionality as part of your communication methods for customers is an absolute must for online stores. This is easily achieved through the use of pre-made plugins, which means you won’t have to code anything. The "},{"url":"https://woocommerce.com/products/clickatell-sms-notifications/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Clickatell SMS Notifications"}]},{"type":"span","value":" plugin will keep your customers up-to-date on every step of the order process. Each time the order status changes on your website for a customer’s order, the system will automatically send out an SMS notifying the client."}]},{"type":"paragraph","children":[{"type":"span","value":"Text messaging can also be personalized by including the customer’s name as well as their order ID as an added touch."}]},{"type":"paragraph","children":[{"type":"span","value":"A bonus to the Clickatell SMS Notifications plugin is that it will supply you with delivery notes for the messages, which are integrated into the customer order notes. This can be integrated into your customer relationship management (CRM) software to see which messages are hitting their intended targets and which are bouncing."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Installing the Clickatell SMS Notifications plugin"}]},{"type":"paragraph","children":[{"type":"span","value":"Firstly, you will need to have a "},{"url":"/sign-up/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Clickatell Platform account"}]},{"type":"span","value":" and "},{"url":"https://wordpress.org/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Wordpress"}]},{"type":"span","value":" website with "},{"url":"https://woocommerce.com/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"WooCommerce eCommerce"}]},{"type":"span","value":" installed. These are critical components, and without them, you won’t be able to utilize the plugin."}]},{"type":"paragraph","children":[{"type":"span","value":"When your site is set up, head over to this "},{"url":"https://woocommerce.com/products/clickatell-sms-notifications/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"WooCommerce page"}]},{"type":"span","value":" where you will be able to purchase the Clickatell SMS Notifications plugin at a minimal price. Be sure to buy the number of licenses you need for your eCommerce stores, and also take note that the price excludes VAT/tax. You can "},{"url":"https://woocommerce.com/products/clickatell-sms-notifications/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"view detailed documentation on integrating sending SMS's"}]},{"type":"span","value":" via plugin here."}]},{"type":"paragraph","children":[{"type":"span","value":"Once purchased, download the plugin files from the WooCommerce website and put them in a place on your PC that’s easy to remember. Log in to your Wordpress website, click on ‘Plugins’ and then ‘Add New’. From here, click on ‘Choose File’ and then ‘Install Now’. The system will begin adding the new plugin to your Wordpress website."}]},{"type":"paragraph","children":[{"type":"span","value":"After it is installed, you will be able to follow the steps to configure the file and add your license to activate the plugin. From here, your eCommerce store will be ready to send out SMS messages to customers."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"Ready to get started? "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":" is a powerful, fully scalable communication system enabling you to reach your customers in more than 220 territories and across 1 000+ mobile networks. "},{"url":"/sign-up/","type":"link","children":[{"type":"span","value":"Sign up for a free account today"}]},{"type":"span","value":" and take advantage of unlimited free testing in the sandbox environment. You'll have your integrations up and running in no time."}]}]}}}},{"seo":{"title":"5 important technology trends to come out of Google I/O 2017","description":"Clickatell reviews this year's Google I/O Developers Conference and the top technology trends for 2017 and especially RCS (Rich Communication Services).","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633093215-shabiz-bamb.jpg?auto=format","id":"DatoCmsAsset-25856982"}},"internalName":"5 important technology trends to come out of Google I/O 2017","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633093215-shabiz-bamb.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633093215-shabiz-bamb.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633093215-shabiz-bamb.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633093215-shabiz-bamb.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICA4ODQoNDhoQDQ0NBRINDREYFx8ZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg4OHAsQHDscFhw7Ly8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAgAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAABQb/xAAaEAACAgMAAAAAAAAAAAAAAAAAAwEhAgQR/8QAFQEBAQAAAAAAAAAAAAAAAAAAAgH/xAAYEQADAQEAAAAAAAAAAAAAAAAAARECMf/aAAwDAQACEQMRAD8AwOgucYsoMXErALomEoTWqy7QAEuAcp//2Q=="},"width":300,"height":100},"url":"https://www.datocms-assets.com/54467/1633093215-shabiz-bamb.jpg?auto=format","width":300,"title":null,"height":100,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICA4ODQoNDhoQDQ0NBRINDREYFx8ZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg4OHAsQHDscFhw7Ly8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAgAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAABQb/xAAaEAACAgMAAAAAAAAAAAAAAAAAAwEhAgQR/8QAFQEBAQAAAAAAAAAAAAAAAAAAAgH/xAAYEQADAQEAAAAAAAAAAAAAAAAAARECMf/aAAwDAQACEQMRAD8AwOgucYsoMXErALomEoTWqy7QAEuAcp//2Q=="}},"id":"DatoCmsTemplateArticle-62080756","title":"5 important technology trends to come out of Google I/O 2017","slug":"technology-trends-google-io-2017","meta":{"updatedAt":"2022-11-16T09:31:36.921+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"2017 Google i/o"}]},{"type":"paragraph","children":[{"type":"span","value":"The annual Google I/O developer conference has come to an end. Between all the parties, the conference was packed with plenty of defining announcements. It's news about technology trends that will affect the way developers and consumers interact with Google products every day. So, it’s worth taking a look at some of the higher-profile announcements, including a boost for Google’s rich communication services (RCS)."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Some interesting Google tidbits"}]},{"type":"paragraph","children":[{"type":"span","value":"Google CEO Sundar Pichai was obviously present at the Shoreline Amphitheater in California. He gave a brief rundown on how Google has got on over the past 12 months and where the next 18 months of technology trends will take us. He proudly declared that Google’s products have more than one billion active users; 1.2 billion photos were uploaded every day using Google Photos; one billion miles were navigated using Google Maps every day; Android now has over 2 billion active devices; YouTube viewers consume over 1 billion hours of video each day. By all accounts, Google’s doing just fine."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Google Lens becomes a thing"}]},{"type":"paragraph","children":[{"type":"span","value":"Pichai then went on to announce what might be one of the most exciting prospects, Google Lens. “It’s a set of vision based computing capabilities, that can understand what you’re looking at,” explained Pichai. For example, you can point your phone at a restaurant. Using location data, the Google Lens will provide you with key information like reviews and the menu. Or if you come across a flower or animal that you’re unsure of, just point your camera at it and let Google Lens tell you what it is. The technology will be shipped to Google Assistant late in 2017."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Google Assistant gets a makeover"}]},{"type":"paragraph","children":[{"type":"span","value":"The AI-based Google Assistant is currently active on over 100 million devices. And Google’s made a few poignant changes. It’s more conversational, more available, and more eager to help. It has also become better at interacting with multiple people and will be pushed to Apple devices soon. Users can now also type to their Google Assistant if they wish. Google hopes that this increases levels of privacy."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Google Home gets launched into new territory"}]},{"type":"paragraph","children":[{"type":"span","value":"Technology trends are moving in the direction of AI-based home assistance. Following its launch in the UK, Google confirmed that Google Home will be launching in Canada, Australia, France, Germany, and Japan. Since launching, Google has added over 50 new features. Proactive assistance is one such example and notifies you of upcoming events, traffic delays or a change in the status of your flight."}]},{"type":"paragraph","children":[{"type":"span","value":"Users can now also enjoy hands-free calling, a service that’s already offered by Amazon Echo, and will be able to call any landline or mobile number in the US for free. The device will personalize the call, meaning ‘Call my mum,’ will ring different numbers according to whose voice has been recognized. Google Assistant is also already more popular than any of its competitors."}]},{"type":"paragraph","children":[{"type":"span","value":"Spotify will also be adding their free music service to the device. Users can also expect the likes of SoundCloud and Deezer on their Google Home devices soon. This extra functionality just makes the device that much more desirable."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Android Messages gets a boost"}]},{"type":"paragraph","children":[{"type":"span","value":"Google. Loves. Messaging. Apps. Google Hangouts, Allo, Duo, and Messenger. Developers are breathing a collective sigh of relief that it didn’t announce another one as one of the upcoming technology trends. Instead, it decided to reinforce what it already has. Android Messages is Google’s response to Apple’s Messenger. The application supports rich communication services (RCS). This advanced communication technology allows you to send modern-day SMS or MMS. What does that mean? Just higher-resolution photos, read receipts, more efficient group chats, emojis, and video: all via an SMS. It’s the future of SMS and Google continues to push it into the future with its Android Messages app. Unfortunately, this service is going to be limited by the carriers who sign up for the service, so it may take a while longer to become ubiquitous."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"If you’d like to learn more about other technology trends that Google touched on during the conference, a quick search online can bring up a plethora of information on it. Alternatively, you can read our article that outlines the "},{"url":"/articles/technology/googles-rcs-care/","type":"link","children":[{"type":"span","value":"RCS service"}]},{"type":"span","value":" that Google’s launched and why it matters to you."}]}]}}}},{"seo":{"title":"The different kinds of chatbots","description":"Clickatell explains the different jobs that can be done by chatbots including information gathering, customer support and customer relations management.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633149873-cfg.jpg?auto=format","id":"DatoCmsAsset-25976836"}},"internalName":"The different kinds of chatbots","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633149873-cfg.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633149873-cfg.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633149873-cfg.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633149873-cfg.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFgoLDhgQDg4TDhIQDQ0WFxMZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscIhw1Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwQG/8QAHhAAAQQCAwEAAAAAAAAAAAAAAQACAxEEMQUiMxL/xAAVAQEBAAAAAAAAAAAAAAAAAAADAv/EABgRAAMBAQAAAAAAAAAAAAAAAAECEQBR/9oADAMBAAIRAxEAPwDf4XFYsItrgm5MLPirUmGTWyqJ/NQsmSnugdx8Eh7FCW8m9oRFRcgdu7//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633149873-cfg.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFgoLDhgQDg4TDhIQDQ0WFxMZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscIhw1Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwQG/8QAHhAAAQQCAwEAAAAAAAAAAAAAAQACAxEEMQUiMxL/xAAVAQEBAAAAAAAAAAAAAAAAAAADAv/EABgRAAMBAQAAAAAAAAAAAAAAAAECEQBR/9oADAMBAAIRAxEAPwDf4XFYsItrgm5MLPirUmGTWyqJ/NQsmSnugdx8Eh7FCW8m9oRFRcgdu7//2Q=="}},"id":"DatoCmsTemplateArticle-64170590","title":"The different kinds of chatbots","slug":"different-kinds-chatbots","meta":{"updatedAt":"2022-10-26T22:30:45.766+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Types of chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"The likes of Siri, Alexa, and Google Now have allowed us to interact with our world through a machine. And Facebook and Microsoft will also soon deploy conversational interfaces as Apple and Google expand their respective apps. The rise of the chatbot and other responsive bots has meant that conversation as an interface is the best way for machines to interact with us using a human technique we’re all familiar with – language. As bots develop further, let’s take a look at what kinds of chatbots are available and how each can help or hinder your business."}]},{"type":"paragraph","children":[{"type":"span","value":"Think of it as a linear spectrum. Not all chatbots are created equal. Each has a specific function and role. Think of chatbot development as sitting on a spectrum. On the one side, we have bots that are designed to replace human-to-human communication. At the other end are chatbots designed to facilitate it. In between are a hodgepodge of chatbots that can engage with you in various ways and to varying degrees."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Programmatic chatbots replacing human-to-human conversations"}]},{"type":"paragraph","children":[{"type":"span","value":"On the far right, you have totally programmatic chatbots. You give a specific prompt or ask a certain question and they’ll respond in a specific way. Everything is built-in, preprogrammed. It’s a strictly human-to-chatbot conversation. And it shows. While the responses are relevant, you’ll be left feeling that they don’t quite fit the prompt perfectly."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Information gathering chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"A bit further left and you have chatbots that’ll try extract as much information from you as possible on their own, but can ultimately fall back on a human if it all goes a bit pear-shaped. Take your average customer support line these days. There’s the pre-recorded voice that directs you. If the nature of your call is this, then do this or this. You respond only to get another set of questions and another and another. But eventually, if you’re persistent enough (or bash the right number enough times), you’ll reach a human. If you run a call center, then these are the kind of chatbots you’re likely to deploy."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Chatbots that facilitate human interactions"}]},{"type":"paragraph","children":[{"type":"span","value":"Crossing over the halfway point we’re now in different territory. Chatbots on this side of the spectrum are focused on enhancing human-to-human interaction, not replacing it. "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":", for example, acts as a digital switchboard for businesses. It’ll ask questions and prompt information from you, not to resolve your issue on its own, but to figure out which department is best suited for your issue. It builds a profile of your information and intelligently determines which human is best equipped to help you. Then it’ll connect you to that human."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Chatbots and CRM"}]},{"type":"paragraph","children":[{"type":"span","value":"Can one go even further left? Sure. You’ll arrive at a place that strips most of the non-essentials of the chatbot away and leaves you with a simple information collector. This kind of chatbot is likely to create a prompt such as: ‘Just in case we’re disconnected, what are your contact details?’. You can see how this kind of chatbot would help someone in a call center or ecommerce site trying to resolve an issue or finalize a sale. Chatbots such as these are useful to supplement a business’ CRM (customer relationship management) efforts."}]},{"type":"paragraph","children":[{"type":"span","value":"The spectrum of chatbots isn’t about good, better, best. Ultimately where each piece of technology falls on the spectrum depends on the specific purpose for which it was created. It was Alan Turing who famously sparked the precedent that "},{"url":"http://io9.gizmodo.com/a-chatbot-has-passed-the-turing-test-for-the-first-ti-1587834715","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"a machine should be able to talk to a human without the human even knowing it’s a machine"}]},{"type":"span","value":". And while those conversations have certainly come a long way since then, we can’t forget why we’ve created this technology in the first place."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"While some chatbots are truly amazing, there can be no substitute for human-to-human interaction when it comes to building customer relationships. It’s this insight that’ll keep pushing the progress of conversation-enabling chatbots. If you’re interested in learning more about the advancement of chatbot technology, then read our latest article. It touches on how "},{"url":"/articles/technology/chatbots-need-better-long-term-memories/","type":"link","children":[{"type":"span","value":"chatbot memory"}]},{"type":"span","value":" or lack thereof can help the technology."}]}]}}}},{"seo":{"title":"3 Ways chat apps can improve CRM in travel and hospitality industries","description":"Clickatell looks at how chatbots can improve customer relations management in the hospitality industry and how its Touch product can help businesses.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633093700-bamap.jpg?auto=format","id":"DatoCmsAsset-25857068"}},"internalName":"3 Ways chat apps can improve CRM in travel and hospitality industries","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960544","name":"Contact Centers","slug":"contact-centers"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1654074024-3-ways-chat-apps-can-improve-crm-in-travel_web-banner.png?auto=format&w=1110","srcSet":"https://www.datocms-assets.com/54467/1654074024-3-ways-chat-apps-can-improve-crm-in-travel_web-banner.png?auto=format&dpr=0.26&w=1110 278w,\nhttps://www.datocms-assets.com/54467/1654074024-3-ways-chat-apps-can-improve-crm-in-travel_web-banner.png?auto=format&dpr=0.5&w=1110 555w,\nhttps://www.datocms-assets.com/54467/1654074024-3-ways-chat-apps-can-improve-crm-in-travel_web-banner.png?auto=format&w=1110 1110w","sizes":"(min-width: 1110px) 1110px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoLDhEXFRkPDhgVFhEYFx8dGCITFhUmHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIh07OzsvOzs7OzsvLzsvNS81LzsvLzsvLzUvOy8vLzsvLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABBP/EAB0QAAEDBQEAAAAAAAAAAAAAAAEAAwQCBRESMSH/xAAVAQEBAAAAAAAAAAAAAAAAAAAFBP/EABkRAAIDAQAAAAAAAAAAAAAAAAQRAAIDAf/aAAwDAQACEQMRAD8AW44eLmcJntkuRQNQECi1nfiO2twl8eKogXNSbAjrjHaHZIeyR1RaWHS2BqAqQNh6ONV2fJ//2Q=="},"width":1110,"height":580},"url":"https://www.datocms-assets.com/54467/1654074024-3-ways-chat-apps-can-improve-crm-in-travel_web-banner.png?auto=format","width":1110,"title":null,"height":580,"fluid":{"base64":"data:image/png;base64,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"}},"id":"DatoCmsTemplateArticle-62080956","title":"3 Ways chat apps can improve CRM in travel and hospitality industries","slug":"chat-apps-crm-travel-hospitality","meta":{"updatedAt":"2022-11-16T09:35:43.048+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Best travel & hospitality crm systems"}]},{"type":"paragraph","children":[{"type":"span","value":"What are some of your biggest annoyances while traveling? Very likely something to do with needing information at a specific time and not being able to find answers. These problems pop up when you’re wondering about flight times, boarding gates, and baggage allowance. These might seem like small questions, but when catching a flight, the answers could make the difference between sitting on the plane in your seat and frantically running only to see the gates slammed closed. And it’s finding answers to these questions that make the difference between effective and non-existent customer relationship management (CRM). All of these questions can be answered by AI chat apps. And there are many more of these questions that you’ll be asking once you’ve arrived at your holiday destination. Chatbots and customer service go hand in hand in solving queries efficiently, saving human cost, and giving customers a pleasant experience. So, here are some examples of travel and hospitality companies getting this right."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Chatbots and restaurants"}]},{"type":"paragraph","children":[{"type":"span","value":"Okay, so maybe ‘restaurants’ isn’t the best way to describe these takeaway joints. But they are pioneering the chatbot and food ordering sector."},{"url":"https://chatbotnewsdaily.com/chatbots-in-hospitality-and-travel-industries-b40d187bb504","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" Burger King, Pizza Hut, and Taco Bell"}]},{"type":"span","value":" have all implemented these bots to improve customer service and CRM. Customers are able to place their order, choose if they want a delivery, or to pick up and pay for their order. The best of all? These bots can remember what you ordered last time, making regular and repeat ordering easy. Basically, you’ll never have to eat anything other than burgers, pizza, and tacos ever again."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Chat apps for hotel CRM"}]},{"type":"paragraph","children":[{"type":"span","value":"Travel companies like Expedia.com, Kayak, and Skyscanner have launched bots which help travelers book into hotels. And travel related companies like Hyatt Hotels, Booking.com, Uber, and more have integrated with Facebook Messenger to allow customers to chat with them. The LINQ Hotel & Casino in Las Vegas recently partnered with WeChat. It allows visitors to the hotel to use their smartphones as a remote to gain access to the room's functions. Think dimming the lights, closing the blinds, and locking the doors, all by using your smartphone."}]},{"type":"paragraph","children":[{"type":"span","value":"Research has found that the majority of people prefer to communicate with businesses using chat apps in some way or form. And it's not only about the customer, hotels can benefit from adopting this smartphone-centric approach. These chat apps enable one hotel staff member to interact with multiple guests at the same time. The benefits for hotels are numerous: freeing up staff, taking bookings, and gaining new revenue, for example by having the bot encourage guests to book a session at the hotel spa or dine at the lobby restaurant."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Chatbots and flights"}]},{"type":"paragraph","children":[{"type":"span","value":"As previously mentioned, there are many moments while traveling that are stressful, not much more so than catching flights. The questions you could ask a bot in these moments are almost too many to mention. Some of them include:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"What time is my flight?"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"What's the baggage allowance?"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"What's the boarding gate for my flight?"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"How long will it take me to get to the airport?"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"What time do I need to be at the airport?"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Aside from answering these questions, a flight bot should also be able to anticipate the needs of travelers. It should notify users about flight delays and gate changes, it should let them know what time to check out of their hotel and give suggestions on how to fill the time before their evening flight. That's what good CRM is all about."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re in the travel or hospitality industry and want to implement chatbots to improve your CRM, have a look at "},{"url":"/articles/customer-relationship-management/clickatell-touch-breath-fresh-air-customer-service-game/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":". Our recent article on the solution explains why it’s a breath of fresh air in the customer service game. It explores why Clickatell Touch is the perfect option for working alongside current infrastructures like CRM and enterprise resource planning systems."}]}]}}}},{"seo":{"title":"Using big data to improve customer engagement","description":"Clickatell looks at Big Data and how can a company use to engage with customers and better provide services and solutions.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633093918-g-qogegeg-eg-u-geueew-uge.jpg?auto=format","id":"DatoCmsAsset-25858071"}},"internalName":"Using big data to improve customer engagement","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633148413-clickatell-customer-wins-prestigious-model-bank-award-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633148413-clickatell-customer-wins-prestigious-model-bank-award-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633148413-clickatell-customer-wins-prestigious-model-bank-award-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633148413-clickatell-customer-wins-prestigious-model-bank-award-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgTEg0LDg0NDg0NFxYNFg0MFxUZGBYVFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIhw7Ly8vNTsvLzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYF/8QAHhAAAQMEAwAAAAAAAAAAAAAAAAECBRIhMkEDBBH/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABkRAAIDAQAAAAAAAAAAAAAAAAABAhEhA//aAAwDAQACEQMRAD8AvOzMpTYUWa9aZXPiLaAw5xQu8HJGZa1l1AnJhVoAvSDt6f/Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633148413-clickatell-customer-wins-prestigious-model-bank-award-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgTEg0LDg0NDg0NFxYNFg0MFxUZGBYVFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIhw7Ly8vNTsvLzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYF/8QAHhAAAQMEAwAAAAAAAAAAAAAAAAECBRIhMkEDBBH/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABkRAAIDAQAAAAAAAAAAAAAAAAABAhEhA//aAAwDAQACEQMRAD8AvOzMpTYUWa9aZXPiLaAw5xQu8HJGZa1l1AnJhVoAvSDt6f/Z"}},"id":"DatoCmsTemplateArticle-62083016","title":"Using big data to improve customer engagement","slug":"big-data-customer-engagement","meta":{"updatedAt":"2022-11-16T12:45:31.478+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Customer engagement analytics"}]},{"type":"paragraph","children":[{"type":"span","value":"Businesses have always relied on what their customers tell them in order to improve their services and products. Now, businesses don’t need to wait for their customers to speak directly to them. Using big data can help to know what your customers want before they even know what they want. And it’s not enough to simply know what your customers need now. You also need to know what they’ll need in the future."}]},{"type":"paragraph","children":[{"type":"span","value":"Big data can help businesses understand how customers choose to engage, who they are, and what they want. A problem emerges when there is so much data that it becomes difficult to manage. Data experts can encourage the use of data collation, curation, and utilization. So, the question is, how can a company use big data to better provide services and solutions to its customers?"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/customer-relationship-management/customer-analytics-marketing-crm/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"How customer analytics can improve marketing and CRM"}]}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Improved customer engagement"}]},{"type":"paragraph","children":[{"type":"span","value":"An example of a company getting the use of big data right is American Express and its air miles loyalty scheme partner, Acxiom. This scheme increased revenue, improved brand awareness, and encouraged loyalty. Customers earned points every time they used their American Express card which could then be used to purchase flight tickets. Complex infrastructure was required to create the scheme and although American Express had initially planned to run it in-house, the intricate system had to be outsourced. Speed and security, in particular, were two of the biggest concerns in managing the system. Both companies use the plethora of data available through the system to better understand their customers’ habits and lifestyles. The result is a well-matched, successful loyalty program."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"How can your brand use big data to match this success?"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Customer databases must be current and updated often"}]},{"type":"paragraph","children":[{"type":"span","value":"Customer data quickly becomes outdated. This means you won’t be able to contact your customers or personalize their experiences and will result in repelled rather than engaged customers."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Embrace a customer’s preferred method of communication"}]},{"type":"paragraph","children":[{"type":"span","value":"Customers should be able to select their preferred method of communication. It’s important you respect their wishes and only communicate with them in this way. For example, If American Express had wanted to keep their loyalty scheme members informed, they would contact them via email, SMS or phone, as is their preference. Otherwise, you may contact them using all three methods, annoying your customers and possibly losing them in the process."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Make use of omnichannel"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s essential that your customers have the same experience of your brand whether they’re experiencing your website, mobile app or print adverts. In the same way, someone who has browsed flights on your website needs to be able to pick up at the same point when using your app. If you have the data available to let you know how customers prefer to engage with your brand, you’ll have happier, more satisfied customers."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Emphasize the importance of security"}]},{"type":"paragraph","children":[{"type":"span","value":"Trust is essential in the relationship between brands and their customers. All of that big data must be kept private and your customers must assume their information is safe when signing up for your customer relationship management system."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"There you have it, a few simple tips to help your business successfully use big data to engage your customers. If you’d like to read more about the importance of your"},{"url":"/articles/customer-relationship-management/importance-good-crm-business/","type":"link","children":[{"type":"span","value":" business having good CRM"}]},{"type":"span","value":", read our recent article. It explores why it’s essential that you keep your existing clients happy. Increased sales and improved employee retention are just two of the reasons."}]}]}}}},{"seo":{"title":"Artificial intelligence will lead to fewer jobs, what should businesses do?","description":"Clickatell looks at the likely impact of artificial intelligence on the job market in the future and how businesses should plan for a changing landscape.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633094137-papo.jpg?auto=format","id":"DatoCmsAsset-25858107"}},"internalName":"Artificial intelligence will lead to fewer jobs, what should businesses do?","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633159724-ugfgugrefggyrukre.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633159724-ugfgugrefggyrukre.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633159724-ugfgugrefggyrukre.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633159724-ugfgugrefggyrukre.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhQQDiEQDQ0VExUNDQ0YFxUZGBYTFhUdHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDsdIhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBQD/xAAdEAABBAIDAAAAAAAAAAAAAAAAAQIFEQYxAyIz/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgME/8QAGREAAgMBAAAAAAAAAAAAAAAAAQIABCEx/9oADAMBAAIRAxEAPwBHFzV6LPNLq/goDw+hA/xLbagGIqjITzGTaxq2piFna9FMAvIbLs//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633159724-ugfgugrefggyrukre.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhQQDiEQDQ0VExUNDQ0YFxUZGBYTFhUdHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDsdIhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBQD/xAAdEAABBAIDAAAAAAAAAAAAAAAAAQIFEQYxAyIz/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgME/8QAGREAAgMBAAAAAAAAAAAAAAAAAQIABCEx/9oADAMBAAIRAxEAPwBHFzV6LPNLq/goDw+hA/xLbagGIqjITzGTaxq2piFna9FMAvIbLs//2Q=="}},"id":"DatoCmsTemplateArticle-62083081","title":"Artificial intelligence will lead to fewer jobs, what should businesses do?","slug":"artificial-intelligence-fewer-jobs","meta":{"updatedAt":"2022-11-16T12:46:57.960+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"How the future AI will impact business"}]},{"type":"paragraph","children":[{"type":"span","value":"Many fear the arrival of robots at their workplaces. We’ve all heard so much about how artificial intelligence will lead to fewer jobs with robots able to complete the majority of tasks. Which industries are going to be most affected? And what should businesses be doing to mitigate the potential damage?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Automation will displace jobs"}]},{"type":"paragraph","children":[{"type":"span","value":"According to"},{"url":"https://www.forrester.com/report/The+Future+Of+Jobs+2025+Working+Side+By+Side+With+Robots/-/E-RES119861","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" Forrester Research's Future Of Jobs"}]},{"type":"span","value":" report, automation and robotics will displace 24.7 million jobs by 2027, while also creating 14.9 million new jobs in the same time period, leading to a net loss of 9.8 million US jobs."}]},{"type":"paragraph","children":[{"type":"span","value":"\"There is no doubt that AI will impact jobs globally more than any other technology in our lifetime. The key question is 'what should we do about it’,\" said PV Kannan, CEO of [24]7, a company which aims to redefine the way companies interact with consumers. The answer, he says, depends on your point of view. Kannan points to the arguments by tech greats Elon Musk, for a universal basic income, and Bill Gates, for a tax on robots."}]},{"type":"paragraph","children":[{"type":"span","value":"“While some see a bleak future, I see a future where AI and machine learning will create new categories of work, and amplify human intelligence. Computers bring incredible processing power and memory and can mine vast amounts of information in a short period of time, while humans bring the emotional intelligence and problem-solving skills to handle unexpected or uncommon situations. In the next few years, I see AI becoming integral to the productivity of the workforce,” Kannan said."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Business owners should ask questions"}]},{"type":"paragraph","children":[{"type":"span","value":"He suggested that business owners should begin to ask some questions of how artificial intelligence will impact their industries over the next few years. Some of those questions include:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"How can AI, specifically chatbots, reduce labor costs? And how can it improve customer experience?"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"What can businesses do to reduce the risk posed by automation?"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Can new jobs be created due to automation?"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"What are the global ramifications of increased automation?"}]}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Working with artificial intelligence"}]},{"type":"paragraph","children":[{"type":"span","value":"According to a"},{"url":"https://www.oracle.com/webfolder/s/delivery_production/docs/FY16h1/doc35/CXResearchVirtualExperiences.pdf","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" study by Oracle"}]},{"type":"span","value":", within the next few years, a large number of brands will have incorporated artificial intelligence and virtual reality into their marketing, sales, and services so that customers can move down the sales funnel by communicating with the business on their own terms."}]},{"type":"paragraph","children":[{"type":"span","value":"“In fact, 78% of brands say they have already implemented or are planning to implement artificial intelligence and virtual reality by 2020 to better serve customers. With regards to chatbots, which are in many ways the most recognizable form of AI, 80% of sales and marketing leaders say they already use these in their CX or plan to do so by 2020,” said the study."}]},{"type":"paragraph","children":[{"type":"span","value":"According to"},{"url":"https://public.tableau.com/views/AutomationandUSjobs/Technicalpotentialforautomation?:embed=y&:display_count=yes&:showTabs=y&:showVizHome=no&utm_source=Triggermail&utm_medium=email&utm_campaign=Post%20Blast%20%28bii-apps-and-platforms%29:%20Tencent%20nabs%20Baidu%27s%20head%20of%20Big%20Data%20Labs%20%E2%80%94%20Chatbot%20revenue%20on%20the%20upswing%20%E2%80%94%20Facebook%20adds%20latest%20Snapchat%20clone&utm_term=BII%20List%20Mobile%20ALL","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" McKinsey"}]},{"type":"span","value":", 29 percent of customer service and 36 percent of sales representative positions in the US could soon be automated through machine learning, artificial intelligence, chatbots, and other tech. McKinsey analyzed the work activities of more than 750 occupations to estimate how much work could be automated. The industries most affected included construction and extraction, production, office and administration support, food preparation and serving, and radio operators. BI Intelligence estimates that could equal savings of $23 billion annually in customer service salaries and $15 billion each year in sales salaries."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"If you're interested in reading more about how"},{"url":"/articles/digital-marketing/ai-b2b-marketing-lead-generation/","type":"link","children":[{"type":"span","value":" artificial intelligence can help with B2B marketing and lead generation"}]},{"type":"span","value":", have a look at our recent article. It makes the point that an AI chatbot system, like"},{"url":"/products/touch/","type":"link","children":[{"type":"span","value":" Clickatell Touch"}]},{"type":"span","value":", can be implemented to handle customer questions and complaints quickly and more efficiently with human staff members being available to come to the bot's rescue if necessary or even teach it what to do in certain situations."}]}]}}}},{"seo":{"title":"Android O to improve SMS authentication for apps","description":"Clickatell discusses how OTP (one time password) authentication for apps will be improved in the next version of Android which extra support for them.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633094286-king.jpg?auto=format","id":"DatoCmsAsset-25859583"}},"internalName":"Android O to improve SMS authentication for apps","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633094286-king.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633094286-king.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633094286-king.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633094286-king.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgRDwoSDhEODQ0NFBkNDRENFx8aGBYTFhUaHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0CHBAQHDscFhw7Oy8vLy8vLy8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAMF/8QAHxAAAQMDBQAAAAAAAAAAAAAAAQACAwQGNAURISNx/8QAFwEAAwEAAAAAAAAAAAAAAAAAAwQFAv/EABsRAAEEAwAAAAAAAAAAAAAAAAEAAwQVAgU1/9oADAMBAAIRAxEAPwBZroayE7onG9jpOCk1yY5QykPcfUaJyliYSNoq7irRTQKLOvDHCinOgWhTzWZqgv/Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633094286-king.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgRDwoSDhEODQ0NFBkNDRENFx8aGBYTFhUaHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0CHBAQHDscFhw7Oy8vLy8vLy8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAMF/8QAHxAAAQMDBQAAAAAAAAAAAAAAAQACAwQGNAURISNx/8QAFwEAAwEAAAAAAAAAAAAAAAAAAwQFAv/EABsRAAEEAwAAAAAAAAAAAAAAAAEAAwQVAgU1/9oADAMBAAIRAxEAPwBZroayE7onG9jpOCk1yY5QykPcfUaJyliYSNoq7irRTQKLOvDHCinOgWhTzWZqgv/Z"}},"id":"DatoCmsTemplateArticle-62097691","title":"Android O to improve SMS authentication for apps","slug":"android-o-sms-authentication","meta":{"updatedAt":"2022-11-16T12:49:03.706+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Android O security"}]},{"type":"paragraph","children":[{"type":"span","value":"One Time Passwords (OTPs) are a necessity in today’s technological society. They help to protect users from fraud and protect their accounts and private information through SMS authentication. The system requires some refinement when used with mobile devices, but Google may just be the company to achieve that."}]},{"type":"paragraph","children":[{"type":"span","value":"With the release of Google’s Android O, the company looks to change the way that OTPs and SMS authentication are handled. The second developer preview, which released in May 2017, contains a slew of new application programming interface (API) code that facilitates OTPs."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What exactly is an OTP?"}]},{"type":"paragraph","children":[{"type":"span","value":"OTPs are unique codes used when a user logs on to the website or tries to access personal information. An OTP can be sent to a user via SMS, email, or through an automated phone call, though SMS is the most common method. Some companies, such as game developer and publisher Blizzard Entertainment, use proprietary physical devices for OTPs. It is more than likely you have already used an OTP for some system or another."}]},{"type":"paragraph","children":[{"type":"span","value":"Ordinarily, OTPs require that a user has their phone on hand to receive the SMS authentication, which is then entered into the website requesting it. This is used to validate a user’s identity and the device being used. The codes are also time-based and unique, which means they will expire after a given amount of time. These restrictions are put in place to safeguard the user."}]},{"type":"paragraph","children":[{"type":"span","value":"Users may find that using OTPs isn’t always easy as they have to switch through apps in order to receive the codes."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Android O’s new OTP APIs for SMS authentication"}]},{"type":"paragraph","children":[{"type":"span","value":"Google’s OTP APIs will eliminate the need for users to manually enter OTPs. In fact, it’s a solution that streamlines the security process overall."}]},{"type":"paragraph","children":[{"type":"span","value":"Apps will be able to request an 11-digit code for OTP SMS authentication and will notify the Android operating system to keep an eye out for the code. When an SMS authentication message is received, the OS will read the message and send the code to the app. The SMS also won’t show up in the user’s inbox, leading to less clutter."}]},{"type":"paragraph","children":[{"type":"span","value":"When logging into a banking app, for example, the process will be seamless with the user required to input their username and password. This means users will not need to be part of the actual OTP process, which in turn removes a security barrier from the process. Users also won’t be required to switch between the SMS app and the program needing a code."}]},{"type":"paragraph","children":[{"type":"span","value":"For users that only use an app once or twice, they will not be required to grant the program full rights to read all of their SMSes to read a code, which is another benefit from the APIs."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Is this the future of security?"}]},{"type":"paragraph","children":[{"type":"span","value":"This is a step in the right direction and may just be the future of OTPs. It’s not only a more secure way for apps to interact with devices but a convenient one for users and companies as well."}]},{"type":"paragraph","children":[{"type":"span","value":"Similarly, Google tackles OTPs by using Google Authenticator. The system generates a unique code which in turn is used on an app, like Bitcoin wallet Luno. The difference between this method and OTP is that no SMSes are sent, though anyone with access to your phone has access to Google Authenticator."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"As technology evolves, so does the need for better security measures. For more information on OTPs and SMS authentication, take a look at our article on "},{"url":"/articles/information-security/how-sms-authentication-makes-for-a-safer-online-banking-experience/","type":"link","children":[{"type":"span","value":"OTPs and the financial sector"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"5 insights from the GSM that’ll shape 5G technology","description":"Clickatell looks at the possible impact of 5G technology on businesses and some the key policies that will need to be in place to make it happen.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633694492-sms-header-bg-1-768x299.jpg?auto=format","id":"DatoCmsAsset-26758861"}},"internalName":"5 insights from the GSM that’ll shape 5G technology","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960551","name":"Product Insights","slug":"product-insights"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"},{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633694492-sms-header-bg-1-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633694492-sms-header-bg-1-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633694492-sms-header-bg-1-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633694492-sms-header-bg-1-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoTCAgLDw0ODg0QDg4NEx0NDQ0YFxMZGBYVFiEdHysjGikoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4OHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAFAQQG/8QAHBAAAgMAAwEAAAAAAAAAAAAAAQMAAjEEIlES/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwH/xAAYEQEAAwEAAAAAAAAAAAAAAAACAAEhEf/aAAwDAQACEQMRAD8AGcpprkPbw2WOTTOA+clKwHkiWyk5BxxrrrkiKPHWREpZBRrs/9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633694492-sms-header-bg-1-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoTCAgLDw0ODg0QDg4NEx0NDQ0YFxMZGBYVFiEdHysjGikoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4OHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAFAQQG/8QAHBAAAgMAAwEAAAAAAAAAAAAAAQMAAjEEIlES/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwH/xAAYEQEAAwEAAAAAAAAAAAAAAAACAAEhEf/aAAwDAQACEQMRAD8AGcpprkPbw2WOTTOA+clKwHkiWyk5BxxrrrkiKPHWREpZBRrs/9k="}},"id":"DatoCmsTemplateArticle-62018562","title":"5 insights from the GSM that’ll shape 5G technology","slug":"gsm-5g-technology","meta":{"updatedAt":"2022-11-21T11:59:14.435+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"GSM 5G"}]},{"type":"paragraph","children":[{"type":"span","value":"The launch of 5G technology in 2019 will see lightning fast internet "},{"url":"https://thenextweb.com/entrepreneur/2016/11/20/5g-will-change-way-use-web/#.tnw_UyHIoBtg","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"change the way we live and do business"}]},{"type":"span","value":". The GSM Association (Groupe Speciale Mobile) recently conducted a survey on the effects that 5G technology would have on business and society. Drawing on the experience and expertise of some 800 CEOs and managers in the industry, the GSM has distilled several key insights into the 5G era. These illustrate the challenges that mobile operators will face to support sustainable growth of 5G and the potential opportunities that 5G technology will create."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"5G technology will transform the mobile broadband experience"}]},{"type":"paragraph","children":[{"type":"span","value":"They’re calling it 5G enhanced mobile broadband (eMBB). Effectively, it’s just massively fast internet and will be mobile operators’ proposition of choice when pushing 5G early on in the adoption process. This super speed will enable the delivery of ultra-high definition video content for gaming and streaming, revolutionize communication by allowing for a more immersive experience, and boost smart city services (think surveillance and emergency planning)."}]},{"type":"paragraph","children":[{"type":"span","value":"As 5G technology matures, it’s likely that it will further support the proliferation and infrastructure of the Internet of Things (IoT). An example of this would be a 5G network that supports communication and the transfer of information for autonomous vehicles around the city."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"5G will push the development of new security technologies"}]},{"type":"paragraph","children":[{"url":"http://www.pcadvisor.co.uk/feature/broadband/5g-latest-rumours-release-date-what-is-5g-3632607/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"It’s inevitable that 5G technology will evolve."}]},{"type":"span","value":" For other technologies to remain relevant, they’re going to need to keep up. The technology will piggyback off of LTE in the early phase of its deployment but will eventually be responsible for a shift in how cellular networks are designed and implemented. Existing services will need to adapt and new services will emerge to make the most of 5G technology."}]},{"type":"paragraph","children":[{"type":"span","value":"New network architecture will need to be employed to accommodate the diverse set of applications that 5G technology will bring. One area that will be most impacted is security. Given the increasing threat of cyberattack, the cyber security landscape will need to be at its sharpest."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"5G technology will deliver massive revenue growth"}]},{"type":"paragraph","children":[{"type":"span","value":"The 5G rollout is expected to cover 34 percent of the world’s population by 2025. While that might not seem like a lot, it’s a figure that sits at roughly 2,7 billion connections. Currently, projections of annual growth sit at 2,5 percent. This will be sustained as more unique subscribers connect as populations swell and more people clamber for the 5G services. Operators are also set to develop new business models that improve the monetization of data and unlock new business opportunities. Do this all successfully and growth opportunities in areas such as digital and IoT could sit at around 5 percent."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Competition and collaboration between operators will intensify during the 5G era"}]},{"type":"paragraph","children":[{"type":"span","value":"Mobile operators are set to see their role in the industry change slightly with the rollout of 5G. It’s set to become an industry of providing connectivity and digital services to consumers and businesses. Operators are going to need to compete in the same space as internet companies to provide the services that their customers demand. Forecasts in the communication industry predict competition to be fiercest in this sector. Services surrounding IoT, or those that require big data or artificial intelligence, are also set to be highly competitive. The key to unlocking this competition and finding space in the markets will be collaboration and the development of new solutions and models with which to approach the markets."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Regulation, licensing, and spectrum policy could make or break 5G technology"}]},{"type":"paragraph","children":[{"type":"span","value":"The success of the 5G era will rest squarely on clear policies, stringent licensing rules and transparent spectrum policies. Failure in any one of these areas could mean a diminished impact from 5G."}]},{"type":"paragraph","children":[{"type":"span","value":"Spectrum is a critical resource for the distribution of mobile broadband. Its availability and frequency bands will determine 5G’s business feasibility. Significant new and mobile spectrum is needed across all frequency bands to ensure the timely rollout of 5G and maximize the technology’s potential. Mobile operators will need clear technical and policy rules on the usage of spectrum and the licensing thereof. Collaboration is needed to create a roadmap of sorts for spectrum use and prevent exorbitant prices.\nIf you’d like to learn more about 5G and other mobile technologies that are set to disrupt the communication industry, then read our latest article on the subject. It outlines "},{"url":"/articles/technology/mobile-world-congress-news-mwc-2017/","type":"link","children":[{"type":"span","value":"the latest news from 2017’s Mobile World Congress"}]},{"type":"span","value":" and why we should be excited by it."}]}]}}}},{"seo":{"title":"4 advantages of implementing a low code development platform","description":"Clickatell explains low code development, what it is and how implementing a low code development platform can have advantages for businesses.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633695608-sms-slice-9-bg-1-300x114.jpg?auto=format","id":"DatoCmsAsset-26759306"}},"internalName":"4 advantages of implementing a low code development platform","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960551","name":"Product Insights","slug":"product-insights"},{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633695608-sms-slice-9-bg-1-300x114.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633695608-sms-slice-9-bg-1-300x114.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633695608-sms-slice-9-bg-1-300x114.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633695608-sms-slice-9-bg-1-300x114.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgTDw0LDhYQDA4ODhEOFgoNFxUZGBYTFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFAUNHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAEBQYA/8QAHhAAAgIBBQEAAAAAAAAAAAAAAAEEBRECEiEyMwP/xAAVAQEBAAAAAAAAAAAAAAAAAAACAf/EABcRAQADAAAAAAAAAAAAAAAAAAABAhL/2gAMAwEAAhEDEQA/AJubaPT8ssFh3Wl8ZBbTwYlht7wpF1LLtUlkwjldDFPb/9k="},"width":300,"height":113.99999999999999},"url":"https://www.datocms-assets.com/54467/1633695608-sms-slice-9-bg-1-300x114.jpg?auto=format","width":300,"title":null,"height":114,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgTDw0LDhYQDA4ODhEOFgoNFxUZGBYTFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFAUNHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAEBQYA/8QAHhAAAgIBBQEAAAAAAAAAAAAAAAEEBRECEiEyMwP/xAAVAQEBAAAAAAAAAAAAAAAAAAACAf/EABcRAQADAAAAAAAAAAAAAAAAAAABAhL/2gAMAwEAAhEDEQA/AJubaPT8ssFh3Wl8ZBbTwYlht7wpF1LLtUlkwjldDFPb/9k="}},"id":"DatoCmsTemplateArticle-62018591","title":"4 advantages of implementing a low code development platform","slug":"advantages-low-code-development-platform","meta":{"updatedAt":"2022-11-21T11:57:53.436+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Benefits of low code development"}]},{"type":"paragraph","children":[{"type":"span","value":"For the modern digital or ecommerce business, speed is the name of the game. New business demands new solutions faster than ever. The challenge is that it’s likely that the IT and dev departments are already overworked and understaffed. But can a low code development platform bridge the gap between dev resources and project deadlines? We look at some of the benefits of using a low code development platform."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Development speed"}]},{"type":"paragraph","children":[{"type":"span","value":"Traditional app development has programmers writing every line of code manually. It’s referred to as hand-coding and is often extremely time-consuming. A low code development platform automates most of the nitty-gritty procedures. Intuitive drag-and-drop editors allow devs to create virtual models of an app’s business logic, integrations, and user interface. These features can reduce dev time from months to a matter of weeks and save businesses massive amounts of money."}]},{"type":"paragraph","children":[{"type":"span","value":"Simple development tasks can also be managed more effectively. With the workloads that dev teams have to deal with nowadays, simple tasks such as reporting are often not prioritized and fall by the wayside. A low code development platform allows other business users to perform these simpler tasks without the need for a Ph.D. in software development."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Improved productivity using a low code development platform"}]},{"type":"paragraph","children":[{"type":"span","value":"The knock on effect of this is that your dev teams are now freed from the more time-consuming menial tasks. This gives the team more time to focus on coding where human ingenuity is necessary. As a result, the projects will be pushed out faster, more efficiently, and at a higher standard than without the low code development platform."}]},{"type":"paragraph","children":[{"type":"span","value":"The changing business landscape has also changed app development over the past few years. New languages and frameworks have emerged. On top of that, the world has moved to a mobile first standard of consuming information. The modern developer must have a variety of skills and stay ahead of the ever-changing tech curve. The extra time that a low code development platform affords a developer allows them to create innovative new functionality or customize features without the mundane tasks dragging them down."}]},{"type":"paragraph","children":[{"type":"span","value":"In many cases, a low code development platform bridges the skills gap and empower the developer with modern capabilities. Low code tools let developers build for all platforms without the need to learn new techniques or languages."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Change is easy"}]},{"type":"paragraph","children":[{"type":"span","value":"We’ve spoken about the fluid business landscape. Change is inevitable. A low code development platform makes changing apps, adapting them to a new requirement, easy. There’s no need to get into complex coding and that’s a huge plus when immediate change is requested."}]},{"type":"paragraph","children":[{"type":"span","value":"With the ability to build more apps in less time, costs automatically go down. These sorts of tools also reduce the need for more developers, reducing hiring costs as well as bringing some relief to an already stretched developer network."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Improve the success rate"}]},{"type":"paragraph","children":[{"type":"span","value":"In the past, dev teams have taken a waterfall approach to projects. Developers gathered the requirements from the users and built the entire application to those requirements. This is an extremely slow way of doing things. And if communication isn’t constant and clear, the finished product will likely need further adjusting before it’s suitable for the market. Meaning more time and more money. By using a low code development platform, a developer can quickly mock up an application and get user feedback on it in real time without dedicating weeks of time to further development."}]},{"type":"paragraph","children":[{"type":"span","value":"If businesses want to bridge the perceived skills gap in software development without throwing huge amounts of money at third party consultancies, they have to redefine what they’re after. The conversation needs to shift from ‘I need x’ to ‘I want to enable y. What do I need to achieve this?’ The answer to this can very much be found in the use of a low code development platform."}]},{"type":"paragraph","children":[{"type":"span","value":"An example of such a platform is "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":". This system deploys low code development technology through Touch cards. Activities such as making appointments, checking purchases or receiving invoices can all be streamlined through the use of Touch cards: customizable mini-applications that facilitate the self-service of these interactions. If you’d like to learn more about working with a low code development platform, read our "},{"url":"/articles/technology/low-code-development-platform/","type":"link","children":[{"type":"span","value":"latest compelling article on the subject"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"5 Awesome ways virtual assistants are aiding home automation","description":"Clickatell looks at how virtual assistants can help with key tasks in the home such as online shopping, organising your finances and keeping appointments.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633146423-dj-fu.jpg?auto=format","id":"DatoCmsAsset-25976673"}},"internalName":"5 Awesome ways virtual assistants are aiding home automation","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633146423-dj-fu.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633146423-dj-fu.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633146423-dj-fu.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633146423-dj-fu.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQoLDhgQDhUNGhQWDREaFx8lGBYVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoHig7OzsvOzs1Ly8vLzU7Ozs7LzUvLy8vLy8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAHAAQG/8QAIhAAAQMCBgMAAAAAAAAAAAAAAQACAwZBBCEkNHGBERIT/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwEA/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAECIRH/2gAMAwEAAhEDEQA/AMdRs33m8OskfDMiAIJsjCh9w7lIUZPsc7JabZJhIP66ZG3Gkg3UVetjr+1Ebw3D/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633146423-dj-fu.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQoLDhgQDhUNGhQWDREaFx8lGBYVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoHig7OzsvOzs1Ly8vLzU7Ozs7LzUvLy8vLy8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAHAAQG/8QAIhAAAQMCBgMAAAAAAAAAAAAAAQACAwZBBCEkNHGBERIT/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwEA/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAECIRH/2gAMAwEAAhEDEQA/AMdRs33m8OskfDMiAIJsjCh9w7lIUZPsc7JabZJhIP66ZG3Gkg3UVetjr+1Ebw3D/9k="}},"id":"DatoCmsTemplateArticle-62018617","title":"5 Awesome ways virtual assistants are aiding home automation","slug":"virtual-assistants-home-automation","meta":{"updatedAt":"2022-11-21T11:56:49.585+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"At home VA"}]},{"type":"paragraph","children":[{"type":"span","value":"So, you’ve realized that you just don’t have a lot of time in life. Between running errands, going to work, and a social life, there’s just not a lot of time to spare. You may have also heard about virtual assistants, but you’re not sure exactly how they can help you maintain your day-to-day life or assist with home automation."}]},{"type":"paragraph","children":[{"type":"span","value":"Firstly, there are two kinds of virtual assistants. The first refers to real people that you can hire to handle some of your admin and day-to-day needs, with the second being the likes of Apple’s HomeKit or Amazon’s Alexa. In this piece, we’ll be looking at the latter and the types of jobs they can do for you."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Ordering your food"}]},{"type":"paragraph","children":[{"type":"span","value":"There is a wide range of tasks that virtual assistants can handle, but one that takes up a lot of time for most people is shopping for and ordering their groceries online. Making sure the fridge is stocked, slogging off to the shops daily or weekly, and fighting the crowds is all an absolute pain."}]},{"type":"paragraph","children":[{"type":"span","value":"With online shopping, virtual assistants can make sure you receive fresh fruit and vegetables, meat, and milk on a regular basis. You won’t need to worry about having food in the fridge if someone is doing all of the online shopping for you. Of course, buying spur of the moment snacks and treats will still be left up to you."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Helping with finances"}]},{"type":"paragraph","children":[{"type":"span","value":"Virtual assistants can assist with your personal finances as well. Uploading your monthly statement, or taking a photo of your receipts, will enable the virtual assistants to log your purchases in a cloud-based finance program. When tax time finally comes around, everything will be easy for you, instead of scrambling to recon all your expenses."}]},{"type":"paragraph","children":[{"type":"span","value":"These virtual assistants are also able to prepare monthly reports in order to break down all your finances, such as growth in savings or where you can cut back."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Creating appointments"}]},{"type":"paragraph","children":[{"type":"span","value":"Having to speak to people on the phone, typing up long emails, and sending calendar requests can be a time-consuming process. Not to mention a number of people that may want to chat to you over the phone, as well as trying to get hold of people and finding mutually beneficial meeting times."}]},{"type":"paragraph","children":[{"type":"span","value":"Virtual assistants become, essentially, your own personal assistant and are able to handle all of your requests. It’s a much easier process than doing it yourself, and with access to your calendar, they’ll be able to populate all of your appointments and important dates. An excellent example of this is "},{"url":"https://www.facebook.com/help/430700453783218","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Facebook’s M."}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Home automation for handling non-essential tasks"}]},{"type":"paragraph","children":[{"type":"span","value":"The likes of "},{"url":"https://www.apple.com/ios/siri/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Apple’s Siri"}]},{"type":"span","value":" and "},{"url":"https://en.wikipedia.org/wiki/Google_Now","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Google Now"}]},{"type":"span","value":" were created with search and task functionality in mind. With these systems, users are able to search for directions to a location, play music, and construct messages to your contacts. These are freely available on pretty much any newer device running iOS or Android."}]},{"type":"paragraph","children":[{"url":"https://www.microsoft.com/en-us/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Microsoft’s Cortana"}]},{"type":"span","value":" is another alternative for your home automation project but has received a slower development process. The company also named its AI after a character in the Halo video game series that started off friendly and became deranged and murderous."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Researching information for you"}]},{"type":"paragraph","children":[{"type":"span","value":"Depending on how busy you are, or how much free time you want to have, a virtual assistant will be able to source information on a variety of topics. Say you’re in a meeting, but need to figure out where to obtain specific ingredients for a meal, the virtual assistant will be able to research this for you."}]},{"type":"paragraph","children":[{"type":"span","value":"Having a virtual assistant as part of your home automation efforts can be a life changer for you. For a fraction of the cost, typically, of a full-time personal assistant, you can have a variety of things done and facilitated in order to automate your life and home."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re looking for more info on "},{"url":"/articles/technology/smart-home-system/","type":"link","children":[{"type":"span","value":"home automation"}]},{"type":"span","value":", have a look at our article on how a smart home system can make your life better. It details home security, lights, and even smart toilets as well. You might also be interested in reading more about the "},{"url":"/articles/technology/ces-2017s-top-home-automation-systems/","type":"link","children":[{"type":"span","value":"top home automation systems"}]},{"type":"span","value":" that were revealed at CES 2017 earlier this year."}]}]}}}},{"seo":{"title":"How AI is transforming the private wealth management industry","description":"Clickatell looks at how AI could help in private wealth management by scouring bulk data, preparing answers to important questions and predicting markets.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633697292-promo-bg-768x299-1.jpg?auto=format","id":"DatoCmsAsset-26759547"}},"internalName":"How AI is transforming the private wealth management industry","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633697292-promo-bg-768x299-1.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633697292-promo-bg-768x299-1.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633697292-promo-bg-768x299-1.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633697292-promo-bg-768x299-1.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYTDh4QDg0NDhYNDQ0NFxUaGBYVIhUaHysjGh0oKRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFh0vNS8vLy8vLy8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAEBQECBwD/xAAeEAACAgEFAQAAAAAAAAAAAAAAAQIEEQMSITEyBf/EABYBAQEBAAAAAAAAAAAAAAAAAAMBAP/EABgRAAIDAAAAAAAAAAAAAAAAAAECAAMR/9oADAMBAAIRAxEAPwDOPmU5wnnA/rVZuXQPRS3j2skNba0wUZKaNRuXJwfpeySCxsglBs//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633697292-promo-bg-768x299-1.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYTDh4QDg0NDhYNDQ0NFxUaGBYVIhUaHysjGh0oKRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFh0vNS8vLy8vLy8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAEBQECBwD/xAAeEAACAgEFAQAAAAAAAAAAAAAAAQIEEQMSITEyBf/EABYBAQEBAAAAAAAAAAAAAAAAAAMBAP/EABgRAAIDAAAAAAAAAAAAAAAAAAECAAMR/9oADAMBAAIRAxEAPwDOPmU5wnnA/rVZuXQPRS3j2skNba0wUZKaNRuXJwfpeySCxsglBs//2Q=="}},"id":"DatoCmsTemplateArticle-62024232","title":"How AI is transforming the private wealth management industry","slug":"private-wealth-management-ai","meta":{"updatedAt":"2022-10-26T22:27:57.830+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI in wealth management examples"}]},{"type":"paragraph","children":[{"type":"span","value":"The advent of artificial intelligence not only means an easier life for humans and a potentially safer one, but the technology can be implemented in many different sectors. When it comes to private wealth management, AI is being used in several ways, from financial advice to lead generation."}]},{"type":"paragraph","children":[{"type":"span","value":"Should financial companies be placing all their eggs in one basket with AI, or should they have a hybrid company that utilizes humans as well? AI is still in its infancy, but even so, it will be able to impact on the business of finance management companies."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/ai-private-wealth-management/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"The application of AI in private wealth management"}]}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Scouring large quantities of information"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the biggest advantages of AI in the finance sector is the ability to scour mass amounts of documents. With all the news shows, articles, and stock ratings, on any given day, it’s impossible for humans to consume the content in a timely manner. That’s where AI comes into play."}]},{"type":"paragraph","children":[{"type":"span","value":"An AI bot may be used to ‘read’ websites and video content in order to gather data. This raw information can then be consolidated and filtered, giving humans an overview of multiple data sources."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Knowing what to invest in"}]},{"type":"paragraph","children":[{"type":"span","value":"AI bots have another use when it comes to scouring mass amounts of data, which is profiling. They can profile all the information in order to figure out what is best for the client at hand, and trends in the general market."}]},{"type":"paragraph","children":[{"type":"span","value":"This is especially beneficial for high worth clients wanting high-risk investments. Private wealth management specialists would, therefore, be able to guide these clients in the right direction for their portfolios."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/chatbots-wealth-management-company/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"How chatbots can help your wealth management company"}]}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Preparing for investment"}]},{"type":"paragraph","children":[{"type":"span","value":"Given all of the figures and jargon that go into investing, it’s not always an easy sector to understand for the average user. The internet is also full of advice from different sources, some of which is useful and some not. The unpredictability of stock markets also adds to the confusion around investing."}]},{"type":"paragraph","children":[{"type":"span","value":"Clients would be able to speak to an AI chatbot in their own time and at their own pace before meeting with a wealth management advisor. This would allow the client to ask any and all questions about investing, being shown simulations of what may happen to their money, as well as what is right for them."}]},{"type":"paragraph","children":[{"type":"span","value":"The AI bots could essentially take all of the grunt work out for private wealth management advisors while allowing them to form strong relationships with clients in order to keep them happy and their money safe."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/chatbots-wealth-management/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Chatbots are changing wealth management"}]}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Predicting the markets for effective private wealth management"}]},{"type":"paragraph","children":[{"type":"span","value":"Predicting markets is no easy task. This is equally true for AI systems as well, though they’re able to give better predictions from the mass amounts of raw data and analytics. That information can also be processed at a faster rate than what a human can do while spitting out visual charts and graphs."}]},{"type":"paragraph","children":[{"type":"span","value":"Humans should still be involved in the private wealth management sector. There’s also an element of ‘gut feeling’ when it comes to investing and the handling of money, which analytics can’t predict and vice versa."}]},{"type":"paragraph","children":[{"type":"span","value":"While AI may be predicted to replace a third of Britain’s jobs by 2030, it may not be fully sustainable without human intervention as well."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"For more information on AI chatbots, have a look at our article on how "},{"url":"/articles/customer-relationship-management/clickatell-touch-breath-fresh-air-customer-service-game/","type":"link","children":[{"type":"span","marks":["underline"],"value":"Clickatell Touch"},{"type":"span","value":" "}]},{"type":"span","value":"is putting AI to work to change the customer service game. The piece covers Touch’s integration into existing support solutions, commerce, and solution-driven support among other things."}]}]}}}},{"seo":{"title":"RCS and other mobile trends in 2017","description":"Clickatell discusses how 2017 could be a watershed year for mobile technology as RCS (Rich Communication Services) and other services emerge.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633697572-istock81877791xxlarge-txt4adherence-300x117.jpg?auto=format","id":"DatoCmsAsset-26760657"}},"internalName":"RCS and other mobile trends in 2017","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633697572-istock81877791xxlarge-txt4adherence-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633697572-istock81877791xxlarge-txt4adherence-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633697572-istock81877791xxlarge-txt4adherence-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633697572-istock81877791xxlarge-txt4adherence-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDwoXDhMQGg0VDh0VDh0NFxMZGBYaFiEaHysjHR0oHRYWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDAsOFRAMEC8cFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAEBQEGBwD/xAAeEAABAwQDAAAAAAAAAAAAAAABAAMFBBETIQIGMf/EABYBAQEBAAAAAAAAAAAAAAAAAAECAP/EABQRAQAAAAAAAAAAAAAAAAAAAAD/2gAMAwEAAhEDEQA/ANRmq1tinsSEDCyrbhtdAdmJwHaUdeJyeqQuclVsjjvkuSCYJxjalYP/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633697572-istock81877791xxlarge-txt4adherence-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDwoXDhMQGg0VDh0VDh0NFxMZGBYaFiEaHysjHR0oHRYWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDAsOFRAMEC8cFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAEBQEGBwD/xAAeEAABAwQDAAAAAAAAAAAAAAABAAMFBBETIQIGMf/EABYBAQEBAAAAAAAAAAAAAAAAAAECAP/EABQRAQAAAAAAAAAAAAAAAAAAAAD/2gAMAwEAAhEDEQA/ANRmq1tinsSEDCyrbhtdAdmJwHaUdeJyeqQuclVsjjvkuSCYJxjalYP/2Q=="}},"id":"DatoCmsTemplateArticle-62041070","title":"RCS and other mobile trends in 2017","slug":"rcs-mobile-trends","meta":{"updatedAt":"2022-11-14T12:41:06.305+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Mobile technology trends"}]},{"type":"paragraph","children":[{"type":"span","value":"Mobile technology has seen significant growth in the past decade. And it’s no surprise as communication moves more towards the always-on, mobile-first era. 2017 will be no different. In fact, it’s been earmarked as a watershed year for mobile as even more innovative technologies emerge. Any business owner, or indeed, any human, who cares about the way the world’s going, should consider these key mobile trends for this year and into next."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Mobile first search rankings"}]},{"type":"paragraph","children":[{"type":"span","value":"In November last year, Google announced that it was shifting to mobile-first indexing in 2017. Sure, it’s still a few months off, but if you run a business or even a personal blog, then you want to make sure that your precious information is all readily recognizable by Google’s mobile ranking algorithm. Otherwise, you’re going to be all but invisible when the tech-giant does make the switch. With this switch, you’re going to need to pay a bit more attention to how your customers’ behavior and expectations change as this will affect key mobile word searches. And that’s something that your content must incorporate."}]},{"type":"paragraph","children":[{"type":"span","value":"You should also make sure that your website is as responsive as possible. It should automatically adjust to the device it is being viewed on, especially mobile."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Engaging with customers via messenger"}]},{"type":"paragraph","children":[{"type":"span","value":"Despite mobile app fatigue being rampant, interest in mobile messaging apps is stronger than ever. The likes of WhatsApp, Snapchat, and Facebook Messenger have hundreds of millions of people use them every day. It’s how we communicate with each other in the modern era. It follows then that businesses should interact with us in the same way."}]},{"type":"paragraph","children":[{"type":"span","value":"And for a long time, Google seemed to be a little lost in its messaging strategy. There were so many different chat apps available on Android that it was all a little overwhelming. Rich Communication Services (RCS) is the next generation of mobile messenger apps and it finally seems that Google’s playing in the right space again."}]},{"type":"paragraph","children":[{"type":"span","value":"But the messaging app world poses a dilemma for marketers. They must successfully navigate a knife’s edge if they are to deploy effective communication with their customers using messaging apps. It’s a highly personal space. Customers are accustomed to connecting with their inner friend and family circles on these channels. The introduction of brands can certainly be met with hesitancy or distaste. Businesses should identify the most fundamental need of their customers and make that their entry point. The clearest example of this is customer service. Giving customers a channel to ask questions or resolve issues can build trust and open the door to further interactions."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"5G is still a distant dream, but we can start preparing"}]},{"type":"paragraph","children":[{"type":"span","value":"As the world becomes increasingly connected, the need for a connected infrastructure grows. 5G is set up to be the mobile internet’s savior and will pave the way for unprecedented growth in the Internet of Things. Everything will be more connected because of it, but predictions place the earliest release of the technology in 2019. "},{"url":"/articles/technology/gsma-2020-5g/","type":"link","children":[{"type":"span","value":"As we recently highlighted"}]},{"type":"span","value":", the GSMA, a governing body that represents the world’s mobile operators, recently released a report targeting 2020 as a breakthrough year for 5G. So, what do we do until then? Well, start preparing. Businesses should be thinking about how 5G will enable everything from communication to content. And adapt accordingly. A small example of this might be in the content that’s being produced. Previously, connectivity infrastructure only allowed for text-based content to be deployed. With 5G, HD video and voice-enabled content will be easily digestible."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"As consumers grow into the mobile-first era, businesses will learn how mobile best fits their markets. Quality data will be more readily available and businesses will be able to "},{"url":"/products/rcs-business-messaging/","type":"link","children":[{"type":"span","value":"customize their communication accordingly"}]},{"type":"span","value":". All in all, 2017 is set to be an exciting year for mobile progression. If you’d like to learn more about other ways that technologies like RCS are shaping our world, then read our latest article. It’ll whet your appetite for these technologies by outlining "},{"url":"/articles/technology/googles-rcs-care/","type":"link","children":[{"type":"span","value":"why you should care about Google’s latest communication platform"}]},{"type":"span","value":". If you're interested in implementing RCS messaging for your business, "},{"url":"/products/rcs-business-messaging/","type":"link","children":[{"type":"span","value":"read more and sign up for early access to our RCS business messaging solution"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"A beginner's guide to investing in Bitcoin","description":"Clickatell offers a beginner's guide to investing in Bitcoin with advice on how to set up a Bitcoin wallet and how to start trading in Bitcoins.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633698029-istock90281965xxxlarge-fnb-768x299.jpg?auto=format","id":"DatoCmsAsset-26760927"}},"internalName":"A beginner's guide to investing in Bitcoin","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633698029-istock90281965xxxlarge-fnb-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633698029-istock90281965xxxlarge-fnb-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633698029-istock90281965xxxlarge-fnb-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633698029-istock90281965xxxlarge-fnb-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLERQTDiQZGg0NDh0VIgsWFx4ZHhYTGhYdHysjHSkoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDsoFhw7Ly8vLy87LzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAMF/8QAHhAAAQMEAwAAAAAAAAAAAAAAAQADEwIFBiEEESL/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABgRAQADAQAAAAAAAAAAAAAAAAEAAhFR/9oADAMBAAIRAxEAPwBFkF5fqYPQQyi78uU+Sll4AgOkbZAkOggi7HAcmJkV/wCU0yAaVFRmIEA0onVXJNqT/9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633698029-istock90281965xxxlarge-fnb-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLERQTDiQZGg0NDh0VIgsWFx4ZHhYTGhYdHysjHSkoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDsoFhw7Ly8vLy87LzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAMF/8QAHhAAAQMEAwAAAAAAAAAAAAAAAQADEwIFBiEEESL/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABgRAQADAQAAAAAAAAAAAAAAAAEAAhFR/9oADAMBAAIRAxEAPwBFkF5fqYPQQyi78uU+Sll4AgOkbZAkOggi7HAcmJkV/wCU0yAaVFRmIEA0onVXJNqT/9k="}},"id":"DatoCmsTemplateArticle-62046653","title":"A beginner's guide to investing in Bitcoin","slug":"beginners-guide-investing-in-bitcoin","meta":{"updatedAt":"2022-10-26T22:27:06.728+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Investing in Bitcoin"}]},{"type":"paragraph","children":[{"type":"span","value":"Bitcoin is gaining traction every day. The cryptocurrency is seen as ‘digital gold’ as well as an easy way to transfer money around the world. It has piqued the interest of many investors and those in financial management due to its high growth rate, with a return on investment (ROI) of 30% during its lower periods. How easy is investing in Bitcoin and what is required to do so?"}]},{"type":"paragraph","children":[{"type":"span","value":"What if you have $1000 you’d like to be investing in Bitcoin? Is it a viable option and should you invest the whole amount at once, or test the waters first?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Should you be investing in Bitcoin?"}]},{"type":"paragraph","children":[{"type":"span","value":"Yes and no. Unlike traditional investments, such as savings accounts or purchasing property, Bitcoin is very volatile, and far more so than the two examples given. Over the past few months, the currency has gained massive traction, but it slumped by 25% in January."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re thinking about investing in Bitcoin, it would be best to invest money that you don’t mind losing over the short term. Due to the exchange being in real-time, and without the need to invest through brokers, you can put in $100 just to see how it does. From there, the amount can be easily increased or decreased depending on the market."}]},{"type":"paragraph","children":[{"type":"span","value":"For now, Bitcoin may not be the kind of investment that should be looked at as an alternative to stocks or retirement funds."}]},{"type":"paragraph","children":[{"type":"span","value":"Towards the end of November in 2013, Bitcoin was worth $1124 / 1BTC, but during the middle of December, it was $622 / 1BTC."}]},{"type":"paragraph","children":[{"type":"span","value":"In recent months, investing in Bitcoin has gained tremendous traction. In January, it was worth just over $1129 / 1 BTC and hit over $2400 / 1BTC in May. The recent developments are due to a range of factors, such as Japan adopting the cryptocurrency and the "},{"url":"https://medium.com/@DCGco/bitcoin-scaling-agreement-at-consensus-2017-133521fe9a77","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"scaling agreement"}]},{"type":"span","value":"."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The easy, passive investment"}]},{"type":"paragraph","children":[{"type":"span","value":"The first and easiest way to start investing in Bitcoin is by simply purchasing the cryptocurrency. By buying a fraction or even a whole Bitcoin and not touching it, it’ll gain and decrease in value as the market fluctuates over time. You don’t actually use Bitcoin in order for it to appreciate or depreciate in value, which means there’s no need to spend it."}]},{"type":"paragraph","children":[{"type":"span","value":"Investing is an easy process and as simple as transferring money. Those wanting to purchase Bitcoin will first need a Bitcoin wallet, such as Copay or Luno. Most Bitcoin wallets are perfectly fine for basic usage, but you should research each one beforehand. Once you’ve registered for an account, you can purchase Bitcoin using your credit card or a bank transfer."}]},{"type":"paragraph","children":[{"type":"span","value":"From there, it’s a matter of watching for fluctuations in the currency and diversifying your investment (paying out) when you feel the need to."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The more advanced and high-profit way"}]},{"type":"paragraph","children":[{"type":"span","value":"Much like stocks and other tradable commodities, Bitcoin can be bought and sold via an online exchange. This operates similar to the stock market and is recommended for those of you who are a bit more financially savvy."}]},{"type":"paragraph","children":[{"type":"span","value":"Instead of leaving money in your Bitcoin wallet to see if it grows or loses value over time, it can be traded with other users. Users can place an order for the currency and sellers can propose prices for the purchase. Due to the nature of Bitcoin, all transactions are completely secure – utilizing Blockchain technology – and anonymous as well."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Spending and transferring your Bitcoin"}]},{"type":"paragraph","children":[{"type":"span","value":"There is a bit of confusion around what exactly you can do with Bitcoin. It is a currency, after all. And much like any currency, Bitcoin can be used to purchase physical and digital goods. For example, Russia’s largest online retailer, Ulmart, recently announced it would accept Bitcoin as a form of payment for purchases."}]},{"type":"paragraph","children":[{"type":"span","value":"Another usage for Bitcoin is the ability to transfer money across borders. You can purchase $100 worth of the currency, digitally send it to a friend in Japan, who can then exchange it for Yen. The cost of doing this is extremely minimal and a fraction of what traditional money transfer companies charge."}]},{"type":"paragraph","children":[{"type":"span","value":"For more information on Bitcoin as a commodity, take a look at our article on "},{"url":"/articles/technology/bitcoin-ecommerce/","type":"link","children":[{"type":"span","value":"Bitcoin and ecommerce"}]},{"type":"span","value":". The article details how it is controlled and why businesses should care about it."}]}]}}}},{"seo":{"title":"Computex 2017 showcases latest AI technology","description":"Clickatell looks at the last news and technology trends in the AI industry from the Computex Computer Fair in Taiwan, Asia's largest technology fair.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633151556-dfg.jpg?auto=format","id":"DatoCmsAsset-25976904"}},"internalName":"Computex 2017 showcases latest AI technology","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633151556-dfg.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633151556-dfg.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633151556-dfg.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633151556-dfg.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChMLDg0aDA0NGBENEhYNFyIZGBYVIhYaHysjHR0oKRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDgoPEAkNEC8dFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAaAAABBQEAAAAAAAAAAAAAAAADAQQFBgcA/8QAIBAAAQQABwEAAAAAAAAAAAAAAQACAwQGERIhMTIzBf/EABQBAQAAAAAAAAAAAAAAAAAAAAH/xAAUEQEAAAAAAAAAAAAAAAAAAAAA/9oADAMBAAIRAxEAPwDYxIwjZwTS/YaISAgQk6eUC95JCtfZuNjacylUTiPouSH/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633151556-dfg.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChMLDg0aDA0NGBENEhYNFyIZGBYVIhYaHysjHR0oKRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDgoPEAkNEC8dFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAaAAABBQEAAAAAAAAAAAAAAAADAQQFBgcA/8QAIBAAAQQABwEAAAAAAAAAAAAAAQACAwQGERIhMTIzBf/EABQBAQAAAAAAAAAAAAAAAAAAAAH/xAAUEQEAAAAAAAAAAAAAAAAAAAAA/9oADAMBAAIRAxEAPwDYxIwjZwTS/YaISAgQk6eUC95JCtfZuNjacylUTiPouSH/2Q=="}},"id":"DatoCmsTemplateArticle-62046682","title":"Computex 2017 showcases latest AI technology","slug":"computex-2017-artificial-intelligence","meta":{"updatedAt":"2022-10-26T22:27:29.516+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI at Computex 2017"}]},{"type":"paragraph","children":[{"type":"span","value":"Touted as Asia’s largest computer fair, Computex Taipei 2017 is showcasing the latest in artificial intelligence (AI) and robotics technology with an entirely new category dedicated to this area of innovation. The fair runs from 30 May - 3 Jun and will see over 1600 companies from 26+ countries showing off their latest wares."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Nvidia's charging ahead with artificial intelligence"}]},{"type":"paragraph","children":[{"type":"span","value":"As he did at "},{"url":"/articles/technology/coolest-ai-enabled-tech-gadgets-ces-2017/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"CES 2017 earlier this year"}]},{"type":"span","value":", Nvidia founder and CEO Jensen Huang took to the stage for his keynote speech on Day 1 of the event and scored another slam dunk with the crowd, introducing some mind-blowing stuff that they’ve been working on. "},{"url":"/articles/technology/autonomous-cars-wouldnt-believe-ces-2017/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Introducing smart, driverless cars at CES 2017"}]},{"type":"span","value":" is clearly not where Nvidia was ready to stop after their last big reveal."}]},{"type":"paragraph","children":[{"type":"span","value":"Huang gave us a real glimpse of the future of artificial intelligence and deep learning powered by Nvidia’s GPU computing technology and its new robotics platform called the Isaac Initiative, named after futurist "},{"url":"https://en.wikipedia.org/wiki/Isaac_Asimov","type":"link","children":[{"type":"span","value":"Isaac Asimov"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"During a demo of what the Isaac Initiative is all about, Huang presented rows of 3D-rendered robots randomly learning while practicing hitting 3D ice hockey pucks into a goal. Constantly learning, of course."}]},{"type":"paragraph","children":[{"type":"span","value":"Huang says that with the Isaac Initiative we’ll be building the future of AI on some fundamental capabilities: smart processors (in this case the "},{"url":"https://www.engadget.com/2017/03/07/nvidia-launches-jetson-tx2-platform-for-drones-and-robots/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Jetson TX2"}]},{"type":"span","value":"), a smart software stack that allows the AI to “perceive, localize, plan, and take action”, and … Isaac's Lab."}]},{"type":"paragraph","children":[{"type":"span","value":"Isaac’s Lab is where things get super cool. It’s where Nvidia will create a virtual world that any Trekkie would be beside themselves about. It’s called the "},{"url":"https://en.wikipedia.org/wiki/Holodeck","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Holodeck"}]},{"type":"span","value":" and it’s a photorealistic virtual space where artificial intelligence can teach itself, and machine learning can be developed within these artificial worlds. Virtual worlds to train AI. “The Holodeck is where we will raise, teach, and allow these robots to learn,” Huang said introducing the tech in his keynote speech."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"VR enters the AI mix"}]},{"type":"paragraph","children":[{"type":"span","value":"These virtual worlds are created using HTC’s Vive headset and allow you to manipulate physical objects while obeying the laws of physics, in a digital space. The live demo saw three engineers manipulating their AI torsos to perform physical tasks prompted by voice commands. According to Huang, \"The Holodeck can be used to design the product, design the factory that's going to make the product, and design the robots that are going to create the factory that is going to make the products”."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Getting smartphones ready for artificial intelligence"}]},{"type":"paragraph","children":[{"type":"span","value":"These leaps in artificial intelligence technology are not going unnoticed by ARM who have zoned in on machine learning and artificial intelligence technologies with the launch of two new processor cores – one aimed at performance, the other at efficiency."}]},{"type":"paragraph","children":[{"type":"span","value":"ARM showcased its high horsepower Cortex-A75 paired with its super efficient Cortex A-55 processors at the Computex 2017 event and they’re definitely honing in on accelerating AI development – starting with our smartphones."}]},{"type":"paragraph","children":[{"type":"span","value":"The Cortex A-75 has been tweaked to deliver a 40 percent boost in infrastructure performance compared to its earlier A-72 processor core which will enable it to handle machine learning. And then there’s still the power efficiency. \"We need to enable faster, more efficient, and secure distributed intelligence between computing at the edge of the network and into the cloud,\" said ARM's "},{"url":"https://community.arm.com/processors/b/blog/posts/accelerating-ai-experiences-from-edge-to-cloud","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer nofollow"}],"type":"link","children":[{"type":"span","value":"Nandan Nayampally"}]},{"type":"span","value":"."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Asus doesn’t intend on missing out either"}]},{"type":"paragraph","children":[{"type":"span","value":"Asus also has its eye on artificial intelligence along with augmented reality (AR) and virtual reality (VR). \"Now, we are also rising in the smartphone [category] and we work very hard,\" Asus CEO Jerry Shen said at a media briefing at Computex 2017."}]},{"type":"paragraph","children":[{"type":"span","value":"\"And, I think, in the near future, if we want to change, based on the scenario, AR, VR, and another is AI,\" Shen added."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"We’ll be keeping tracking of the events at Computex 2017, but in the meantime, if you’re interested in the latest news on artificial intelligence and machine learning technology follow our "},{"url":"https://www.twitter.com/Clickatell","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"us on Twitter "}]},{"type":"span","value":"for updates and check out "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" which uses AI technology to transform the customer service experience and enable businesses to offer their customers one-touch, on-demand customer care."}]}]}}}},{"seo":{"title":"Low code development platforms and their impact on programming jobs","description":"Clicatell explains what low cost platforms and their AI integration are set to revolutionalise the deevlopment of many business applications.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633698572-istock79032385xlarge-768x299.jpg?auto=format","id":"DatoCmsAsset-26761561"}},"internalName":"Low code development platforms and their impact on programming jobs","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633698572-istock79032385xlarge-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633698572-istock79032385xlarge-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633698572-istock79032385xlarge-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633698572-istock79032385xlarge-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChQNDhgQFRkVDhIVDh0YFykdGBYfFhUaHysjHR0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAGAAECAwT/xAAfEAABAwMFAAAAAAAAAAAAAAABAAUGAgMREhMhJDP/xAAWAQADAAAAAAAAAAAAAAAAAAABAgP/xAAWEQEBAQAAAAAAAAAAAAAAAAAAASH/2gAMAwEAAhEDEQA/ADtrlIvWsHCwSF7pFk1EofZfNVSQ9WpEJUm+SU6iAU6D20ncPKSZXH//2Q=="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633698572-istock79032385xlarge-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChQNDhgQFRkVDhIVDh0YFykdGBYfFhUaHysjHR0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAGAAECAwT/xAAfEAABAwMFAAAAAAAAAAAAAAABAAUGAgMREhMhJDP/xAAWAQADAAAAAAAAAAAAAAAAAAABAgP/xAAWEQEBAQAAAAAAAAAAAAAAAAAAASH/2gAMAwEAAhEDEQA/ADtrlIvWsHCwSF7pFk1EofZfNVSQ9WpEJUm+SU6iAU6D20ncPKSZXH//2Q=="}},"id":"DatoCmsTemplateArticle-62046742","title":"Low code development platforms and their impact on programming jobs","slug":"low-code-development-platforms","meta":{"updatedAt":"2022-10-26T22:26:48.874+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI & API low-code"}]},{"type":"paragraph","children":[{"type":"span","value":"Move over managers, there’s a new boss in the office. And it’s called artificial intelligence (AI). The same technology that enables your navigation app to find you the most efficient routes home or lets an online store recommend you products based on previous purchases is "},{"url":"https://www.forbes.com/sites/forbestechcouncil/2016/08/29/is-artificial-intelligence-going-to-take-your-job/#c8b9d5492cfc","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"on the verge of stealing your job"}]},{"type":"span","value":". Particularly if you’re a whizzkid programmer. Or so they say. Companies are facing an increasing number of challenges to stay ahead of the game. Budgets are getting smaller, business demands are more hectic and skills shortages are rife. Low code development platforms might be the stopgap to mitigate these challenges by enabling the fast development of accessible, relevant, and reliable applications. But will they make you redundant?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"So what exactly are low code development platforms?"}]},{"type":"paragraph","children":[{"url":"/articles/technology/low-code-development-platform/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Low code development platforms"}]},{"type":"span","value":" allow for creating apps through the configuration of functions, rather than hand coding those functions. They enable accelerated delivery of business applications by reducing the amount of hand coding required as well as the initial investment in setup, training, and deployment. Developers are able to skip all the infrastructure and re-implementation of patterns that so often bog them down and go straight to the unique 10% of the application."}]},{"type":"paragraph","children":[{"type":"span","value":"Traditionally, to get from point A to C, we’d have to hand code our way through B. Low code development platforms essentially take us directly from A to C and fill in the route through B automatically, giving businesses a greater ability to be ‘responsive’ in an extremely fast-paced and volatile market."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Some technical points"}]},{"type":"paragraph","children":[{"type":"span","value":"Typical low code development platforms will have:"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"A visual IDE:"},{"type":"span","value":" An environment where you’re able to visually define the UIs, workflows, and data models of your app."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"A connector to one or more back-ends:"},{"type":"span","value":" This automatically handles data models, storage, and retrievals."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"An application lifecycle manager:"},{"type":"span","value":" These are automated tools to build, debug, deploy, and maintain the application across each stage of its lifecycle."}]},{"type":"paragraph","children":[{"type":"span","value":"Beyond these basics, each low code platform can differ significantly. Some are quite limited while others offer everything you need to create modern, cross-platform business applications."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Is your entire dev team going to be replaced by AI?"}]},{"type":"paragraph","children":[{"type":"span","value":"Does this signal the end for your entire dev team? Not at all. In fact, quite the opposite. Low code development platforms enable the creation of apps without the need for your dev team to spend hours doing the most menial coding tasks. They don’t eliminate the need for developers. Without basic development knowledge around software and fundamental practices, you’re going to be left a little short if you rely solely on low code development platforms."}]},{"type":"paragraph","children":[{"type":"span","value":"These platforms aren’t about reducing an individual’s value as a developer, but rather about making them more productive by freeing up their time. The more capable your dev team, the more useful low code development platforms will be to them, and the greater their efficiency and workflow. A closer inspection of this human developer to AI tool relationship reveals a bit of a symbiotic relationship. A good developer understands how to create and maintain high-quality web and mobile apps. Armed with that knowledge they’re able to use tools like low code development platforms to catapult them through a development task. Because of the freedom that low code development platforms give them, they’re essentially doing more in a shorter space of time. And ultimately that’s good for business."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Settling the score between low code development and no code development"}]},{"type":"paragraph","children":[{"type":"span","value":"Some have suggested that low code development is ultimately going to lead to no code development. While it’s true that low code development platforms can be used to create simple apps without ever writing any code, in the business world, these simple apps just don’t cut it. Usually, business apps need to integrate with other apps or infrastructure in order to be effective. And for that, you’ll require the skills of an experienced developer."}]},{"type":"paragraph","children":[{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" is a low code development platform and deploys the technology through Touch cards. Activities such as making appointments, checking purchases or receiving invoices can all be streamlined through the use of Touch cards: customizable mini-applications that facilitate the self-service of interactions such as these."}]},{"type":"paragraph","children":[{"type":"span","value":"So developers, you can all breathe a collective sigh of relief. The only thing that these platforms are going to make redundant is painstaking and tedious hand coding. These sort of tools should be welcomed in the dev world as they mean that you can get on with the important things such as making the unique 10% of that business app an absolute game changer. If you’re interested in learning more, have a look at our recent article which gives further insights into low code development platforms and how they work."}]}]}}}},{"seo":{"title":"Top 5 tools for startup marketing on a budget","description":"Launching a startup can be tough on your finances so Clickatell have compiled a list of 5 affordable marketing tools that can help launch your business.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633698739-istock000041794592large-1-768x299.jpg?auto=format","id":"DatoCmsAsset-26761703"}},"internalName":"Top 5 tools for startup marketing on a budget","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633698739-istock000041794592large-1-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633698739-istock000041794592large-1-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633698739-istock000041794592large-1-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633698739-istock000041794592large-1-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoJCAoOCgkLDg0HBwYKDhEJChENFyYZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAoNHDscIhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQADBv/EAB0QAAIBBAMAAAAAAAAAAAAAAAABBAIDBTISITH/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABgRAAMBAQAAAAAAAAAAAAAAAAABAhEh/9oADAMBAAIRAxEAPwDRY+8m+g6TcfFCfFbDe/ogznoxU8CIEp0UkKI3hCqhYSdvT//Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633698739-istock000041794592large-1-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoJCAoOCgkLDg0HBwYKDhEJChENFyYZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAoNHDscIhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQADBv/EAB0QAAIBBAMAAAAAAAAAAAAAAAABBAIDBTISITH/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABgRAAMBAQAAAAAAAAAAAAAAAAABAhEh/9oADAMBAAIRAxEAPwDRY+8m+g6TcfFCfFbDe/ogznoxU8CIEp0UkKI3hCqhYSdvT//Z"}},"id":"DatoCmsTemplateArticle-62046801","title":"Top 5 tools for startup marketing on a budget","slug":"top-5-tools-startup-marketing-budget","meta":{"updatedAt":"2022-11-14T13:03:00.973+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Startup marketing on a budget"}]},{"type":"paragraph","children":[{"type":"span","value":"When you’re bootstrapping your startup, finances can be tight. And that means you very likely won’t have much cash to tell the world about your amazing new product or service. Startup marketing can seem daunting but luckily there is a plethora of marketing tools available. And the good news is that many of them are free, or at a very low cost to suit your budget."}]},{"type":"paragraph","children":[{"type":"span","value":"With the tools available these days, it’s possible to get the word out about your new product or service in a way that’s simple and effective – perfect for startup marketing. Just a few years ago it was only possible to market a new business by spending a whole lot of money. And that’s not cool. So, that’s why we’ve rounded up the top 5 tools for marketing your startup which won’t break the bank."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Keeping up to date with the industry"}]},{"type":"paragraph","children":[{"type":"span","value":"You need to know what your competitors are doing. Use Google Alerts to keep updated on what they’re up to and what’s happening in the industry. You’ll be able to input the names of every business, including your own, and select how often you’d like to be updated. This is imperative to know what is being said online about your industry."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Manage your social media"}]},{"type":"paragraph","children":[{"type":"span","value":"You know that as a business owner, it’s essential for you to promote your venture using social media. It’s up to you, of course, to figure out whether your audience and customers are on Twitter or Facebook, Snapchat or Instagram."}]},{"type":"paragraph","children":[{"type":"span","value":"Once you’ve done that, it’s important that you begin sharing content to your profiles. And the simplest and most time-effective way to do this is by automating your sharing. Do this by signing up for tools like Hootsuite or Buffer. They’ll allow you to connect your social media profiles and schedule content to be shared. This is effective because it allows you to create and curate content at the same time and then schedule the posts for the next few days."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Understand what customers want"}]},{"type":"paragraph","children":[{"type":"span","value":"The goal of your online presence is to drive leads and sales. But how can you do that if you don’t know what your customers want? A solution is to use Google Keyword Planner and Google Trends to see what people are searching for. This will allow you to see what they’re interested in, and how that interest has changed over time, and also allows you to answer the questions they’re asking about your content."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Find influencers and engage with them"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s important that you know who is actively online in your industry. You need to know who’s already talking about finding the perfectly sized computer mouse for small hands, or whatever your product might be. Try using a tool like"},{"url":"https://klout.com/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" Klout"}]},{"type":"span","value":" to find the influencers in your industry. Next, find out which of them has an engaged audience who respond to their messages. Now is the time to engage with those influencers. Begin by liking and commenting on their posts. When you’ve established a relationship, you can share content with them and even tell them about your venture. A good idea is to keep a close eye on the message boards of Quora and Reddit. When a question is asked or topic discussed you can jump into the conversation, showing that you’re an expert in the industry."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Harness the power of SMS for your startup marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"And, of course, no list of marketing tools could possibly be complete without mentioning SMS. The reality is that ignoring the power of mobile is going to hold your new venture back. Once you’ve launched and started marketing your business, it’s essential that you find the best ways to communicate with your customers. As we’ve mentioned before, consumers spend their days with their phones in their hands rather than at their ears. They want to communicate with you on their own terms. And very often this means that they want to send and receive text messages. An added bonus is that using SMS is an extremely cost-effective startup marketing tool that offers a reliable and easy way to communicate with customers."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re interested in the power of"},{"url":"/articles/digital-marketing/7-tips-improve-sms-marketing-2017/","type":"link","children":[{"type":"span","value":" using SMS in your business"}]},{"type":"span","value":", read our recent article. It details how marketers, which include startups and small business owners completing marketing tasks, can and must improve their SMS marketing this year."}]}]}}}},{"seo":{"title":"The GSMA targets 2020 as breakthrough year for 5G","description":"Clickatell explains how the GSMA (Groupe Spéciale Mobile Association) is targeting 2020 as an important year for the advent of 5G.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633167495-qwergh.jpg?auto=format","id":"DatoCmsAsset-25987829"}},"internalName":"The GSMA targets 2020 as breakthrough year for 5G","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633167495-qwergh.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633167495-qwergh.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633167495-qwergh.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633167495-qwergh.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhAQDggLDQ0NDg0QDg0NDh8NDQoNFxMiGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA8QHDscFhwvLy8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAEBQD/xAAdEAACAQQDAAAAAAAAAAAAAAAAATECAwQREhNR/8QAFQEBAQAAAAAAAAAAAAAAAAAABAP/xAAaEQACAgMAAAAAAAAAAAAAAAAAAQIDE1Fh/9oADAMBAAIRAxEAPwC/mV2mpCW+n0PmN6kHQ3qQ+JCJXLQrOqs8ZMS8xvUmKqmIV38P/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633167495-qwergh.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhAQDggLDQ0NDg0QDg0NDh8NDQoNFxMiGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA8QHDscFhwvLy8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAEBQD/xAAdEAACAQQDAAAAAAAAAAAAAAAAATECAwQREhNR/8QAFQEBAQAAAAAAAAAAAAAAAAAABAP/xAAaEQACAgMAAAAAAAAAAAAAAAAAAQIDE1Fh/9oADAMBAAIRAxEAPwC/mV2mpCW+n0PmN6kHQ3qQ+JCJXLQrOqs8ZMS8xvUmKqmIV38P/9k="}},"id":"DatoCmsTemplateArticle-62065996","title":"The GSMA targets 2020 as breakthrough year for 5G","slug":"gsma-2020-5g","meta":{"updatedAt":"2022-10-26T22:26:20.456+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"GSMA and 5G"}]},{"type":"paragraph","children":[{"type":"span","value":"The last several decades have seen major advances in mobile technology infrastructure: Moments that have transformed how we connect and communicate with one another. 2G, 3G, and 4G have all been part of this. By 2020, the GSMA, a governing body that represents the world’s mobile operators, hopes to enjoy another advancement: the 5G era. And that’s very good news for businesses and consumers alike."}]},{"type":"paragraph","children":[{"type":"span","value":"Former director general of GSMA, Anne Bouverot can see into the future and suggests that it’s going to be even more connected than we could ever have imagined. “We’re already starting to talk about the transition to 5G and it doesn’t even exist yet,” explains Bouverot."}]},{"type":"paragraph","children":[{"type":"span","value":"“The real challenge with current infrastructures (4G) is that they limit how much data we can transmit. These limitations are something we want to try to eradicate through 5G.”"}]},{"type":"paragraph","children":[{"type":"span","value":"And eradicate them they shall. 5G is expected to deliver 1Gbps speeds with <10ms latency ushering in an era of unprecedented connectivity."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The GSMA outlines several goals for 5G:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Provide limitless connectivity for everyone"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Deliver future networks innovatively and at optimal expense"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Accelerate the digital transformation of future industries"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Transform the mobile broadband experience"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Drive growth across the IoT(Internet of Things) and critical communications services"}]}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Development of 5G infrastructure"}]},{"type":"paragraph","children":[{"type":"span","value":"For this to become a reality, infrastructure will have to keep up too. By 2020, we could have as many as 100 billion devices connected to the internet. That’s a lot of traffic so connections will have to run on different frequency bands. Raising the capacity of a network is a lot like extending a highway. If you add more lanes, more cars can go through. Ordering the lanes will make it more efficient: some lanes will be used exclusively for local traffic, others for long-distance."}]},{"type":"paragraph","children":[{"type":"span","value":"We’ll also see advances in antenna technology. This seemingly trivial development is actually crucial for 5G to be as revolutionary as everyone expects. Think about an autonomous car that’s using the 5G network to take you where you want to go. What happens if the connection suddenly drops? Disaster. And new technology will rely on the lower latency. Think about the surgeon, operating on someone using a robot from thousands of miles away. It’ll be critical that the latency is negligible so that the procedure can be performed unabated. And this, of course, is all we can foresee today – like many tech innovations, they end up being used for far more than what they were originally intended."}]},{"type":"paragraph","children":[{"type":"span","value":"Accurate device positioning will also be possible with 5G. And location-based services are becoming increasingly important, particularly from a marketing perspective."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Unsurpassed reliability to open new channels"}]},{"type":"paragraph","children":[{"type":"span","value":"The 5G network is also set to be supremely reliable, giving users unrestricted connectivity. This is great for consumers but even better for marketers. People will be able to make online purchases from anywhere. But the reliability will also help other industries and many predict the rise in popularity for machine-to-machine communications."}]},{"type":"paragraph","children":[{"type":"span","value":"Essentially, systems beyond 2020 will need to be flexible enough to accommodate all of the diverse use cases without increasing the complexity of management – the highway from earlier will have to be adaptable to allow for vehicles from every industry to use it."}]},{"type":"paragraph","children":[{"type":"span","value":"While self-driving cars and sports watches that monitor our fitness are already a reality, these are just the first infant steps on the road towards 5G and its ramifications for the IoT. To make the network a reality, the GSMA is pushing research around the world. Operators, vendors and research institutes are collaborating to define what 5G will look like. And of course, a standardization of technology will need to happen so that every device can access the network."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"While the potential of 5G is enormous, the network will likely take several years to be implemented globally. Different generations exist in parallel to each other for long periods of time, as 2G, 3G, and 4G have shown us. If you’re interested in "},{"url":"/articles/digital-marketing/5-trends-thatll-change-mobile-market-year/","type":"link","children":[{"type":"span","value":"other trends that are disrupting the mobile market"}]},{"type":"span","value":", then read our latest article on the subject."}]}]}}}},{"seo":{"title":"5 reasons why SMS messaging should be central to your logistics business","description":"Clickatell discusses the usefulness of SMS messaging for businesses with examples from the Palletwise, a leading player in the logistics industry.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633088665-clickatell-to-provide-global-sms-delivery-services-for-mfoundrys-three-mode-mobile-banking-solution-300x117.jpg?auto=format","id":"DatoCmsAsset-25847302"}},"internalName":"5 reasons why SMS messaging should be central to your logistics business","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633088665-clickatell-to-provide-global-sms-delivery-services-for-mfoundrys-three-mode-mobile-banking-solution-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633088665-clickatell-to-provide-global-sms-delivery-services-for-mfoundrys-three-mode-mobile-banking-solution-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633088665-clickatell-to-provide-global-sms-delivery-services-for-mfoundrys-three-mode-mobile-banking-solution-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633088665-clickatell-to-provide-global-sms-delivery-services-for-mfoundrys-three-mode-mobile-banking-solution-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgUEwoSDhgODQ0SDhYVIhUPFxQZGBYfFhYdHysjJh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFhw7OzsvOzs7LzUvLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAHxAAAQMDBQAAAAAAAAAAAAAAAQACAwQGEQUTFCMy/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwQB/8QAGREAAgMBAAAAAAAAAAAAAAAAAAECESED/9oADAMBAAIRAxEAPwCqZVt3sgpfq9a1xIJWUJ7Uv1f0VOlo0ZEZcVZDHMclCRXOTzUJ0jX0o//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633088665-clickatell-to-provide-global-sms-delivery-services-for-mfoundrys-three-mode-mobile-banking-solution-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgUEwoSDhgODQ0SDhYVIhUPFxQZGBYfFhYdHysjJh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFhw7OzsvOzs7LzUvLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAHxAAAQMDBQAAAAAAAAAAAAAAAQACAwQGEQUTFCMy/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwQB/8QAGREAAgMBAAAAAAAAAAAAAAAAAAECESED/9oADAMBAAIRAxEAPwCqZVt3sgpfq9a1xIJWUJ7Uv1f0VOlo0ZEZcVZDHMclCRXOTzUJ0jX0o//Z"}},"id":"DatoCmsTemplateArticle-62066051","title":"5 reasons why SMS messaging should be central to your logistics business","slug":"sms-messaging-logistics","meta":{"updatedAt":"2022-11-14T13:17:24.375+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Logistics. It’s probably not the first industry you’d think of when it comes to implementing innovative technology. But being up to date on the "},{"url":"/articles/technology/tech-trends-this-year/","type":"link","children":[{"type":"span","value":"latest technology trends"}]},{"type":"span","value":" can mean the difference between being highly efficient and missing a deadline. A difference that could cost thousands of dollars and have you trailing your closest competitors by some distance. And some in the industry are getting it right. Palletways, the European pallet giant, has launched "},{"url":"http://www.logisticsmanager.com/palletways-launches-estimated-time-of-arrival/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"new technology that uses SMS messages to notify the supply chain"}]},{"type":"span","value":" of a pallet’s estimated time of arrival. Here are some other reasons why "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"SMS messaging"}]},{"type":"span","value":" is one of the most effective channels of communication for your logistics business."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/6-industries-using-sms-messaging/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"5 industries using SMS messaging"}]}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Timely communication"}]},{"type":"paragraph","children":[{"type":"span","value":"Timely, relevant communication is extremely important to any good logistics business. SMS messaes provide a ubiquitous, cost-effective, fast, and reliable way to communicate with your contractors, customers or employees. Plus, it’s easily integrated into any existing infrastructure or processes."}]},{"type":"paragraph","children":[{"type":"span","value":"Logistics businesses are likely to have a fleet on the roads constantly. SMS 's provide and incredibly easy and simple way of staying in contact with drivers, alerting them of changes in schedules or updating contact details or addresses with the simple touch of a button. Updates can also be sent containing information on traffic, scheduled roadworks, and any inclement weather."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Customer engagement via SMS messaging"}]},{"type":"paragraph","children":[{"type":"span","value":"The mobile world is only getting more sophisticated, yet SMS messaging remains one of the most powerful ways of communicating with your customers. 90 percent of SMSes are read within three minutes of delivery and your message is almost guaranteed to be read with a 98 percent open rate. Let’s say your driver runs into a sudden and unforeseen circumstance which hinders them from delivering a package to your customer at the predetermined time. No stress. A simple SMS will alert your customer of any delays and new expected time of arrival. This will ensure that your customers are kept in-the-know and are likely to keep them happy."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/customer-relationship-management/sms-enhances-customer-experience/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"How SMS enhances the customer experience"}]}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"An improved warehouse management system"}]},{"type":"paragraph","children":[{"type":"span","value":"Using SMS messages, you can inform your customers of any inventory shortages or back-order deliveries. You can also keep your staff in the loop with real-time updates in the case of order delays or system failures. Need more space for an incoming unexpected shipment? No problem. A simple SMS can alert your warehouse manager to prepare the space ahead of time."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Improved customer service"}]},{"type":"paragraph","children":[{"type":"span","value":"Customers constantly bombard logistics businesses with queries around products or delivery information, complaints, and other service requests. SMS messages can help relieve some of this pressure and let your customer service staff deal more effectively with it. By incorporating the right short codes, customers can speak directly to the appropriate representative and have their query resolved faster. For example, a customer could send an SMS with the word ‘DELIVERY’ to a dedicated short code to stay updated on their package’s delivery status. And you can send gentle reminders to customers about outstanding invoice payments via SMS."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/use-sms-marketing-improved-customer-service/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"How to use SMS marketing for improved customer service"}]}]},{"type":"paragraph","children":[{"type":"span","value":"The logistics industry can also benefit greatly from managing and promoting their business using an SMS marketing campaign. text messaging is an easy and simple way to engage with clients in a non-obtrusive way and affect lead generation."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Reduce human error in the process"}]},{"type":"paragraph","children":[{"type":"span","value":"When sensitive information, such as the time of arrival, customer details or delivery details are sent via SMS  texts, human error can be avoided completely. Sure, calling also works, but requires someone to write something down. That’s where errors can creep in. With SMS communication, the entire process becomes more efficient and less open to mistakes."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"If you’d like to learn more about how technology trends are disrupting the business industry, read our latest article that outlines "},{"url":"/articles/technology/industries-ready-machine-learning/","type":"link","children":[{"type":"span","value":"which industries are ready for machine learning"}]},{"type":"span","value":". Alternatively, if you’re interested in improving your logistics business with SMS, "},{"url":"/sign-up/","type":"link","children":[{"type":"span","value":"sign up for a free Clickatell Platform trial"}]},{"type":"span","value":" today and find out how SMS messaging can benefit your business."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"How AI is going to help you drive better","description":"Clickatell looks at the prospects for AI in personal transport and discusses how technology will increasingly draw the car into the connected world.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633088883-istock-540373138-1440x560-1-300x117.jpg?auto=format","id":"DatoCmsAsset-25847873"}},"internalName":"How AI is going to help you drive better","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633105820-kdhfw.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633105820-kdhfw.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633105820-kdhfw.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633105820-kdhfw.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhALDhIQDQ0TDhkRFhUWIx8dIiITGiYdHysjHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDsoHSg7Ly8vLzs7OzsvLy8vNS8vLy8vNS87Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQABBv/EACAQAAEBCAMAAAAAAAAAAAAAAAEAAgQGERITITEDFjL/xAAWAQEBAQAAAAAAAAAAAAAAAAAEAwL/xAAbEQABBQEBAAAAAAAAAAAAAAACAAETMVEDEf/aAAwDAQACEQMRAD8A0PPEzwwxMBDdwe6ZUoXnAtaQbIGcBFl6O9qsQYkcXRa9BjztRKo1At6VpgmflrD8xxf/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633105820-kdhfw.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhALDhIQDQ0TDhkRFhUWIx8dIiITGiYdHysjHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDsoHSg7Ly8vLzs7OzsvLy8vNS8vLy8vNS87Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQABBv/EACAQAAEBCAMAAAAAAAAAAAAAAAEAAgQGERITITEDFjL/xAAWAQEBAQAAAAAAAAAAAAAAAAAEAwL/xAAbEQABBQEBAAAAAAAAAAAAAAACAAETMVEDEf/aAAwDAQACEQMRAD8A0PPEzwwxMBDdwe6ZUoXnAtaQbIGcBFl6O9qsQYkcXRa9BjztRKo1At6VpgmflrD8xxf/2Q=="}},"id":"DatoCmsTemplateArticle-62066651","title":"How AI is going to help you drive better","slug":"ai-going-help-drive-better","meta":{"updatedAt":"2022-10-26T22:25:49.214+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"It was Henry Ford who famously quipped, “If I had asked people what they wanted, they would have said faster horses.” This sparked the debate on whether it’s better to innovate based on customer needs and wants, or to build the future based on the vision of the inventor. If you’d asked people what they wanted from their cars 20 years ago, they would’ve said things along the lines of eco-friendliness and speed. Few would’ve said, “I want a car that drives itself.” And yet, developments in artificial intelligence (AI) mean that future is on its way."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s estimated that by 2020, around "},{"url":"https://arc.applause.com/2016/02/16/connected-cars-mobile-ecosystem/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"75 percent"}]},{"type":"span","value":" of the vehicles on American roads will be interconnected. Yours will interact with its surrounding environment. And to control all of this, we’ll have a personal assistant. This assistant will have a deep understanding of the car and an ability to meet all your car-related needs. It would answer any questions you have about your car, help schedule your next service, and even point out problem areas in the car. It would automatically work out the fastest route to the nearest gas station and make sure you took the optimal routes to ensure you get to that meeting on time."}]},{"type":"paragraph","children":[{"type":"span","value":"And of course, it would do all of this for you, ensuring that you get to your destination timeously and safely. The assistant would even recognize when you need to concentrate and keep quiet to reduce distraction, or when you need to relax to your favorite playlist, switching the calming music on for you. "},{"url":"http://whatsnext.nuance.com/connected-living/contextually-aware-vehicle-infotainment-systems-minimize-driver-distraction/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Research"}]},{"type":"span","value":" even supports the idea that an automated assistant could consider other vehicles in the vicinity and use crash avoidance sensors to help regulate driving. It would monitor your attention and assess road conditions to adjust automated driving to support you during dangerous driving conditions."}]},{"type":"paragraph","children":[{"type":"span","value":"“We’re well on the road to developing the empathetic car which might tell you a joke to cheer you up, offer advice, remind you of birthdays or help keep you awake on a long drive.” said Fatima Vital, senior director at Nuance Communications, which helped Ford develop a voice recognition AI assistant."}]},{"type":"paragraph","children":[{"type":"span","value":"That’s right, voice commands like ‘I’m hungry’ or ‘I need coffee’ will trigger your assistant to find the closest restaurant or Starbucks to fulfill your needs. Currently, the system only responds to basic languages, but soon you’ll be able to speak using your own vocabulary, which the AI would’ve learned progressively."}]},{"type":"paragraph","children":[{"type":"span","value":"Nuance suggests that within the next two years, voice controlled assistants like these could prompt you with questions like: “You’re running low on your favorite chocolate and the next store you pass has some in stock. Would you like to stop in and purchase some?” Future gesture, motion, and eye control sensors might also enable you to answer calls with the nod of your head, adjust the volume by twisting your fingers or set your navigation simply by glancing at your destination on the map."}]},{"type":"paragraph","children":[{"type":"span","value":"Volvo’s director of connected products, David Holecek, summed the progression up well. “It’s not about bringing the internet and the connected world into the car; it’s about bringing the car into the internet and connected world.”"}]},{"type":"paragraph","children":[{"type":"span","value":"While critics have called this technology intrusive and a distraction to the driver, using technology in similar ways isn’t actually a new thing to people. One just has to look at texting and driving accident statistics to see that people try and interact with their phones or mobile devices while driving, all the time. This, of course, has its risks and protagonists of the technology believe that it’ll reduce this sort of dangerous behavior.\nIf you’re interested in how AI is benefitting other sectors with its convenience and support, then read our latest article. It outlines "},{"url":"/articles/technology/trends-artificial-intelligence-technology/","type":"link","children":[{"type":"span","value":"five ways in which AI is making waves in 2017"}]},{"type":"span","value":" and beyond."}]}]}}}},{"seo":{"title":"Using video marketing on social media platforms","description":"Clickatell discusses the importance of video marketing on social media platforms and offers some tips for creating video marketing for your brand. ","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633089251-istock85217135xxlarge-300x117.jpg?auto=format","id":"DatoCmsAsset-25847946"}},"internalName":"Using video marketing on social media platforms","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633249925-istock85217135xxlarge-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633249925-istock85217135xxlarge-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633249925-istock85217135xxlarge-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633249925-istock85217135xxlarge-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYNDhMFDRYNGh0NFhENFxMZGBoTFhUdHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFQ0QHDscIh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAGAQIA/8QAHhAAAQQCAwEAAAAAAAAAAAAAAQACAyEGMRIWMwT/xAAWAQADAAAAAAAAAAAAAAAAAAAAAQP/xAAaEQACAgMAAAAAAAAAAAAAAAABAgBRERJB/9oADAMBAAIRAxEAPwBR2Vrhtc7IWubRQ8E8drcZNWhsHkak3FU+SmKGlUW+3wCqnqtQLNc//9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633249925-istock85217135xxlarge-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYNDhMFDRYNGh0NFhENFxMZGBoTFhUdHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFQ0QHDscIh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAGAQIA/8QAHhAAAQQCAwEAAAAAAAAAAAAAAQACAyEGMRIWMwT/xAAWAQADAAAAAAAAAAAAAAAAAAAAAQP/xAAaEQACAgMAAAAAAAAAAAAAAAABAgBRERJB/9oADAMBAAIRAxEAPwBR2Vrhtc7IWubRQ8E8drcZNWhsHkak3FU+SmKGlUW+3wCqnqtQLNc//9k="}},"id":"DatoCmsTemplateArticle-62067071","title":"Using video marketing on social media platforms","slug":"video-marketing-social-media","meta":{"updatedAt":"2022-11-14T13:27:44.275+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Marketing via social media"}]},{"type":"paragraph","children":[{"type":"span","value":"It all started with Snapchat. Now Facebook, Twitter, and Instagram are all using video. It’s clear that video marketing is not just for YouTube anymore. It’s on all social media platforms."}]},{"type":"paragraph","children":[{"type":"span","value":"Video marketing has quickly become the number one way to connect with your audience and drive sales. The amount of video being consumed daily is massive. Both Facebook and Snapchat have not only reached but surpassed 8 billion daily video views and YouTube’s more than 1 billion users are watching hundreds of millions of hours of video daily."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Any brand that’s not creating video marketing content and promoting it on social media is missing out"}]},{"type":"paragraph","children":[{"type":"span","value":"The good news is you don’t necessarily need a huge budget or a videography team. There are ways you can make this work with just your smartphone."}]},{"type":"paragraph","children":[{"type":"span","value":"Top marketer Gary Vaynerchuk calls video the “"},{"url":"http://www.garyvaynerchuk.com/the-rise-of-video-marketing-on-social-and-how-it-affects-your-business/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"single most important strategy"}]},{"type":"span","value":"” in your arsenal of content marketing tools. He made a massive impact many years ago when he started creating video content for his family’s wine business. And Vaynerchuk doesn't let a day go by now without releasing some form of video content via social media platforms. Wherever you might look for him, he’s very likely there."}]},{"type":"paragraph","children":[{"type":"span","value":"“No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose. And in case you haven’t noticed, the platforms of distribution for video content online have shifted drastically over the last 18 months."}]},{"type":"paragraph","children":[{"type":"span","value":"“Facebook is getting more daily minutes watched than YouTube, Snapchat’s daily views are now in the billions, and video on Twitter has taken listening and one to one branding to a whole new level.”"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Find the platform that works best for your brand"}]},{"type":"paragraph","children":[{"type":"span","value":"All social media platforms use video differently, Vaynerchuk cautions, so you need to find the platform that works best for your brand. Your audience needs to be there and they need to be receptive to seeing your content there. Small budgets are more appropriate for Snapchat’s relaxed vibe while more high-quality videos belong on Facebook and YouTube. But, of course, rules are made to be broken. Produce good content and your audience will find it."}]},{"type":"paragraph","children":[{"type":"span","value":"Not convinced yet? Here are some video marketing stats you need to know about:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"72 percent of businesses which use video say it’s increased website conversion rates"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"74 percent of all internet traffic in 2017 is projected to come from video"}]}]}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"So, what are some of the best examples of video marketing? And what tips could marketers learn from these?"}]},{"type":"paragraph","children":[{"type":"span","value":"Firstly, it’s important to know what your objectives are. Get the idea of “going viral” out of your mind. That almost never happens. Your objectives should be to build brand awareness and to tell the story of your brand. It’s really just about reaching your audience where they are and with what interests them. An example of this, which often works and is often cited, is that of real estate agents sharing videos of homes available for sale or rent. These may not break the internet but they allow for easy browsing and sharing with loved ones."}]},{"type":"paragraph","children":[{"type":"span","value":"Another example of getting it right is when brands, especially those in typically boring fields, share footage of their office culture. That type of social sharing lifts the veils on what’s happening behind the scenes and can help every brand seem cooler. Even financial institutions. And when potential customers think a brand is cool, video viewing turns into lead conversions."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Some tips for creating video marketing for your brand:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Grab attention within the first 10 seconds."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Keep your videos short. Two minutes at the most."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Pay attention to search. YouTube is the world’s second-largest search engine after Google. Your videos’ metadata and descriptions matter."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"The number and type of marketing tools you need to keep in your arsenal grow at a furious rate. It’s important that you keep updated on what’s happening in the industry and on various social media platforms. For instance, 50 years ago it’s unlikely you’d have guessed that people would spend all day staring at a small screen in their hands. But that’s the reality today. That’s why it’s essential for you to keep up-to-date with"},{"url":"/articles/digital-marketing/3-mobile-marketing-trends-you-need-to-know-about/","type":"link","children":[{"type":"span","value":" mobile marketing trends"}]},{"type":"span","value":". The article talks about a number of different trends including video marketing and why you should be investing in a mobile marketing campaign."}]}]}}}},{"seo":{"title":" RCS finds an unlikely home in India","description":"Clickatell discusses the uptake of RCS (Rich Communications Service) messaing in India led by mobile network operator Reliance Jio Infocomm Limited.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633089574-istock000015742696medium-1-300x117.jpg?auto=format","id":"DatoCmsAsset-25847971"}},"internalName":" RCS finds an unlikely home in India","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633153784-hhhhhhhhhhh.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633153784-hhhhhhhhhhh.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633153784-hhhhhhhhhhh.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633153784-hhhhhhhhhhh.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSCBISDQoXDhUODQ4NDRUSFhEYFxMlGBYVIiEaKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHBAQEDscIig7LzsvLzU7OzUvLzU1NTUvLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAEAAEG/8QAIBAAAQIFBQAAAAAAAAAAAAAAAAEDAgQFEiEGEyMxMv/EABYBAQEBAAAAAAAAAAAAAAAAAAUEA//EAB8RAAAEBwEAAAAAAAAAAAAAAAABBAYCERQyM0NTA//aAAwDAQACEQMRAD8AfUZuxrBdCmFcjyAqfgVp/sxiWPYzyBBSiYZahsNppxpLiB4l40IWQe7nleDaZncx/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633153784-hhhhhhhhhhh.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSCBISDQoXDhUODQ4NDRUSFhEYFxMlGBYVIiEaKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHBAQEDscIig7LzsvLzU7OzUvLzU1NTUvLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAEAAEG/8QAIBAAAQIFBQAAAAAAAAAAAAAAAAEDAgQFEiEGEyMxMv/EABYBAQEBAAAAAAAAAAAAAAAAAAUEA//EAB8RAAAEBwEAAAAAAAAAAAAAAAABBAYCERQyM0NTA//aAAwDAQACEQMRAD8AfUZuxrBdCmFcjyAqfgVp/sxiWPYzyBBSiYZahsNppxpLiB4l40IWQe7nleDaZncx/9k="}},"id":"DatoCmsTemplateArticle-62067088","title":"RCS finds an unlikely home in India","slug":"rcs-india","meta":{"updatedAt":"2022-10-26T22:25:22.758+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"JIO and RCS"}]},{"type":"paragraph","children":[{"type":"span","value":"Reliance Jio Infocomm Limited, or Jio, is an LTE mobile network operator in India. And the company has just disrupted the entire Indian market by "},{"url":"https://www.globaltelecomsbusiness.com/article/b12j6rylt20smy/jio-signs-up-100m-users-to-rcs-voice","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"bringing LTE-quality RCS (Rich Communications Services) voice services to 100 million customers in less than six months"}]},{"type":"span","value":". The telecommunications company claims that they reached this milestone faster than Facebook, WhatsApp, or Skype managed the same feat."}]},{"type":"paragraph","children":[{"type":"span","value":"When Reliance Jio launched its 4G LTE network in late 2016, it also released 12 mobile apps to accommodate audio, video, and communication. Of these apps, one of them stands head and shoulders above the others: JioVoice. It is certainly something to take notice of and might be a coming of age for RCS messaging."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"So, what is JioVoice?"}]},{"type":"paragraph","children":[{"type":"span","value":"Jio4GVoice (JioVoice) is essentially a communication app. It lets users make HD calls through VoLTE and non-VoLTE smartphones; and it leverages RCS with features such as chat, group chat, file sharing, location sharing, emojis, and stickers. It lets people across India communicate via the networks, regardless of what kind of phone they’ve got. And since most of India still has 2G and 3G-enabled phones, it’s a stroke of genius. The app’s usefulness is summed up nicely on it’s Google Play Store description:"}]},{"type":"paragraph","children":[{"type":"span","value":"“Jio4GVoice brings true 4G/VoLTE high-definition voice and video calling on your existing 2G, 3G, and 4G smartphone(s). You can use Jio4GVoice with a Jio SIM either on the phone or in a JioFi connected to your phone.”"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What’s it capable of?"}]},{"type":"paragraph","children":[{"type":"span","value":"The app is intended to make communication seamless, connecting devices across the network. Using it to call friends or relatives means you’re getting a clear phone-to-phone connection. And it includes the ability to switch between plain and rich calls. If you’re in a hurry or would prefer a plain call, you can switch between the two effortlessly."}]},{"type":"paragraph","children":[{"type":"span","value":"The app allows customized messaging options (emojis and the like) and image and location sharing. Users can also mark a call as ‘Urgent’ or use the in-app screen to doodle: share thoughts or sketch simple diagrams to emphasize their points."}]},{"type":"paragraph","children":[{"type":"span","value":"A curious development has arisen whereby the company released an update that allows users to bypass the JioVoice app altogether and use the Jio network to make calls. So while the app is relevant in the current market, could mass scale adoption of 4G-enabled devices make it redundant? Well, given the current speeds of adoption for 3G, and even 2G, in India, it’s unlikely that mass-scale 4G adoption will happen overnight."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What next for RCS?"}]},{"type":"paragraph","children":[{"type":"span","value":"But the telecommunications company is also keeping its fingers on the pulse. They’re investing heavily in other forms of RCS. This to supplement an already rich SMS market. And we already know what Google’s doing for RCS."}]},{"type":"paragraph","children":[{"type":"span","value":"In an article titled ‘"},{"url":"https://yourstory.com/2016/08/can-google-kill-whatsapp/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Can Google kill WhatsApp"}]},{"type":"span","value":"’, Sun Ung Lee, a telecommunications and electronics expert, explored how Google could potentially create a ‘super RCS’ app that would come preinstalled with smartphones. The app would be capable of sending any form of media including MMS, SMS, and video content to any Android user in the world."}]},{"type":"paragraph","children":[{"type":"span","value":"One just has to read more on the app from Google Play Store to see how Reliance Jio is building towards a similar goal with JioVoice."}]},{"type":"paragraph","children":[{"type":"span","value":"“With Jio4GVoice you can send and receive text messages from your Jio number to any mobile number. You can do group chats & share images, videos, location, and all types of files like .zip, .pdf to your Jio4GVoice contacts. Set Jio4GVoice as your default messaging app to manage all your SMS and chat threads in one inbox.”"}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"If "},{"url":"/articles/technology/sms-rcs-messaging/","type":"link","children":[{"type":"span","value":"the state of SMS and RCS messaging"}]},{"type":"span","value":" interests you then read our latest article. It asks whether the two technologies are competing or supporting each other and touches on recent developments with these technologies. If you're ready for RCS, "},{"url":"/articles/customer-relationship-management/rcs-business-messaging-bulk-sms/","type":"link","children":[{"type":"span","value":"have a look at our RCS business messaging solution and sign up for early access"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"How to supercharge your business’ SMS messaging","description":"Clickatell discusses the arrival of \"mobile first\" marketing and offers some tips on how smart sms messaging can grow sales and improve e-Commerce CRM.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633089873-clickatell-supports-global-move-against-sms-spam-300x117.jpg?auto=format","id":"DatoCmsAsset-25847988"}},"internalName":"How to supercharge your business’ SMS messaging","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633700789-clickatell-supports-global-move-against-sms-spam-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633700789-clickatell-supports-global-move-against-sms-spam-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633700789-clickatell-supports-global-move-against-sms-spam-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633700789-clickatell-supports-global-move-against-sms-spam-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSDggLDg0XGA0QDg0NDh0NDRENFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFhw7Ly8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAEBQD/xAAcEAACAgMBAQAAAAAAAAAAAAAAAQQxAgMRURP/xAAVAQEBAAAAAAAAAAAAAAAAAAADBP/EABkRAAIDAQAAAAAAAAAAAAAAAAADAQJhE//aAAwDAQACEQMRAD8AvzM9TVhNfx9DzG+WExb5ZPygezsEzstLVmJcxvlmFhNQJdh//9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633700789-clickatell-supports-global-move-against-sms-spam-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSDggLDg0XGA0QDg0NDh0NDRENFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFhw7Ly8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAEBQD/xAAcEAACAgMBAQAAAAAAAAAAAAAAAQQxAgMRURP/xAAVAQEBAAAAAAAAAAAAAAAAAAADBP/EABkRAAIDAQAAAAAAAAAAAAAAAAADAQJhE//aAAwDAQACEQMRAD8AvzM9TVhNfx9DzG+WExb5ZPygezsEzstLVmJcxvlmFhNQJdh//9k="}},"id":"DatoCmsTemplateArticle-62067140","title":"How to supercharge your business’ SMS messaging","slug":"supercharge-business-sms-messaging","meta":{"updatedAt":"2022-11-28T10:30:18.349+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Business SMS examples and best practices"}]},{"type":"paragraph","children":[{"type":"span","value":"In case you’ve been living under a rock, mobile-first marketing is now a thing. Mobile usage has now surpassed fixed internet access. If you’re looking for your customers, you probably don’t have to look much further than the mobile phones glued to their hands. And clever marketers have been talking to people through this medium for as long as it's been around. But while everything seems to be getting more and more sophisticated, the humble SMS is still one of the most effective ways to talk to your customer. "},{"url":"/products/sms","type":"link","children":[{"type":"span","value":"SMS messaging"}]},{"type":"span","value":" is cheap, efficient, and effective. And here are a few ideas that might help you supercharge your next SMS marketing campaign."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/7-tips-improve-sms-marketing-2017/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"7 Tips to improve your SMS marketing"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Offer incentives"}]},{"type":"paragraph","children":[{"type":"span","value":"Tempt your SMS community with promotions, discounts or great deals through a simple text message. This makes customers feel like they belong to a secret club or community and adds to a sense of belonging – which is great for business."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Create a sense of urgency"}]},{"type":"paragraph","children":[{"type":"span","value":"Open-ended messages are less successful than SMS messages that offer deals that expire. Create a sense of urgency in your customers with phrases like: ‘expires soon’ or ‘selling quickly’. This encourages them to respond faster and helps you achieve results or get the desired response as quickly as possible."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Pay attention to when you send your message"}]},{"type":"paragraph","children":[{"type":"span","value":"You want to make sure that your SMS campaign is having as big an impact as possible. To do this your messages should be sent at the most opportune times. When someone buys a particular product, for example, send them an SMS about another related product on sale in the hopes of sparking their interest. Also, SMS can often have its best day on Saturday – traditionally more people are free to be able to respond to any deals or sales you might offer them."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Have a clear call to action"}]},{"type":"paragraph","children":[{"type":"span","value":"Make sure that your customers know exactly what to do by the time they finish reading their message. If they’re interested, then they’ll likely respond exactly as you suggest they should."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Keep SMS messages short and simple"}]},{"type":"paragraph","children":[{"type":"span","value":"An SMS is actually quite an intimate way to connect with your customers. But remember, you’ve only got 160 characters to use. Don’t waste it. Ensure that your message is to-the-point and delivers high value so that your customer is motivated to respond positively. Concatenated SMS is available - allowing you to send your text messages using more than one message part - but you’d be wise to keep marketing messages as short, concise, and simple as possible."}]},{"type":"paragraph","children":[{"type":"span","value":"Here’s an example of a clear and direct promotional SMS: “50% off your next order. Click here. Offer ends this Sunday.” The customer immediately knows what they’re getting, how they can get it, and when they need to get it by. Frivolous SMS messages are likely to become annoying."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Ask customers about their preferences"}]},{"type":"paragraph","children":[{"type":"span","value":"Big data and its implications will probably make this point defunct in the not-too-distant future, but for now, it’s still important to ask your customers what their preferences are. When would they prefer receiving promotional SMSes from you? What kind of information do they want to receive? This keeps both parties happy as it means that you’re able to send information to a customer base that wants to receive promotional material and your customers aren’t bothered by information that they don’t care about."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Customize and personalize your text messages"}]},{"type":"paragraph","children":[{"type":"span","value":"Customers are more likely to respond to communication that’s addressed directly to them, so insert your subscriber’s name when you can. You can also use the information gleaned about their preferences to provide them with customized communication that only promotes things they like or enjoy."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Follow up your ecommerce sales with SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"Building strong customer relationships can be done throughout the purchasing process, including after the purchase has been made. Marketers are becoming savvier about follow-ups once a purchase has been made, realizing the benefits that it brings. And SMS is the perfect medium to communicate with an after-sale message. It offers you an opportunity to engage with your customers and rectify an aggrievement or accept praise for a job well done."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/customer-relationship-management/4-reasons-customers-want-sms-messaging/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"4 reasons why your customers want SMS messaging"}]}]},{"type":"paragraph","children":[{"type":"span","value":"Because of the proliferation of phones, SMS messaging is as relevant as ever in connecting your business with your customers. It stands as one of the most efficient and cost-effective ways of communicating and, as long as people remain obsessed with their phones, will do so for a while to come. If you’re interested in learning more about the advantages of SMS texts then read "},{"url":"/articles/digital-marketing/businesses-sms-messaging/","type":"link","children":[{"type":"span","value":"our recent article on the subject"}]},{"type":"span","value":". Alternatively, you could "},{"url":"/sign-up/","type":"link","children":[{"type":"span","value":"sign up for our free trial"}]},{"type":"span","value":" and see what it brings your business firsthand."}]}]}}}},{"seo":{"title":"Why you need smart home tech in your home to increase value","description":"Clickatell offers some advice on how to use smart technology at home to increase the value of your property as well as increasing comfort and security.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633092901-istock94146327xlarge-300x117.jpg?auto=format","id":"DatoCmsAsset-25856941"}},"internalName":"Why you need smart home tech in your home to increase value","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633092901-istock94146327xlarge-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633092901-istock94146327xlarge-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633092901-istock94146327xlarge-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633092901-istock94146327xlarge-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSCAgLEBQNDh0KDw0NDh0NDhEOFxUZGBYTFhUaKysjHR0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgwOFRANHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAFAAQD/8QAIBAAAQMDBQEAAAAAAAAAAAAAAQACBAUhMQMSIjKREf/EABYBAAMAAAAAAAAAAAAAAAAAAAACA//EABgRAAMBAQAAAAAAAAAAAAAAAAASUQEC/9oADAMBAAIRAxEAPwBGXUZ5bdhSdFnSS3k0rROa3Z1Hi60kD5gIbIP0IifrMbcKVrgbcKQ2Qkf/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633092901-istock94146327xlarge-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSCAgLEBQNDh0KDw0NDh0NDhEOFxUZGBYTFhUaKysjHR0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgwOFRANHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAFAAQD/8QAIBAAAQMDBQEAAAAAAAAAAAAAAQACBAUhMQMSIjKREf/EABYBAAMAAAAAAAAAAAAAAAAAAAACA//EABgRAAMBAQAAAAAAAAAAAAAAAAASUQEC/9oADAMBAAIRAxEAPwBGXUZ5bdhSdFnSS3k0rROa3Z1Hi60kD5gIbIP0IifrMbcKVrgbcKQ2Qkf/2Q=="}},"id":"DatoCmsTemplateArticle-62080684","title":"Why you need smart home tech in your home to increase value","slug":"smart-home-tech-value","meta":{"updatedAt":"2022-10-26T22:24:49.047+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Does smart home tech increase value?"}]},{"type":"paragraph","children":[{"type":"span","value":"Everyone wants to see the value of their property increase. Today, it doesn’t have to be merely physical additions that add value to the home. Technology can do wonders to increase value, without ever being seen with the naked eye. Turning your home into a smart home will radically improve it in the best ways imaginable."}]},{"type":"paragraph","children":[{"type":"span","value":"Let’s examine why this matters."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/the-pros-and-cons-of-smarthomes/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"The pros and cons of smart homes"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Technology savvy buyers"}]},{"type":"paragraph","children":[{"type":"span","value":"These days, when looking for new places to stay – whether hotels or homes – the modern buyer will take careful note of a new space’s technological features. Thanks to the global explosion of modern technology and internet-connected devices, modern spaces are expected to keep up."}]},{"type":"paragraph","children":[{"type":"span","value":"Whether you’re dealing with tourists or potential home buyers, you cannot afford to underestimate expectations. As building design experts Aurecon noted in a"},{"url":"http://www.aurecongroup.com/en/thinking/insights/aurecons-successful-hotels/technology-in-the-hospitality-industry-exploring-the-very-latest-trends.aspx","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" report"}]},{"type":"span","value":": “Nowadays, hotel guests who travel with devices such as phones, tablets, and computers no longer see Wi-Fi as a perk, but as a must-have when they check in at a hotel.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Thus, having no Wi-Fi access is, for the modern person looking for a contemporary space, akin to having no electricity. Homeowners are wise to note such expectations when considering what makes their own property valuable."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What you need for the smart home"}]},{"type":"paragraph","children":[{"type":"span","value":"Today, homes are becoming so-called “smart homes” by virtue of technology’s progress. As we"},{"url":"/articles/technology/2017-will-year-smart-home/","type":"link","children":[{"type":"span","value":" noted"}]},{"type":"span","value":" before, smart homes are ones where network-connected products control and automate various home functions. In other words, your mobile phone can manage home security, temperature and so on, wherever you are – like something out of a sci-fi writer’s dream."}]},{"type":"paragraph","children":[{"type":"span","value":"Products that connect via Bluetooth, Wi-Fi, and so on are considered “smart technology” because of their ability to let apps connect and work on the Internet."}]},{"type":"paragraph","children":[{"type":"span","value":"There is a range of options when it comes to smart home automation technology. For example, if you want total control of your lighting, temperature, and even shades, consider the"},{"url":"http://www.lutron.com/en-US/Products/Pages/SingleRoomControls/CasetaWireless/Overview.aspx","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" Lutron Caséta Wireless"}]},{"type":"span","value":". You have total control regardless of your location. This radically improves the value of your home without adding to physical costs or space."}]},{"type":"paragraph","children":[{"type":"span","value":"Another key area for smart home technology is, of course, security. Homes are always more valuable when they’re well protected and modern technology protects people better than ever before. For example,"},{"url":"https://www.cnet.com/products/nest-protect-second-generation/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" the Nest Protect"}]},{"type":"span","value":" smoke detector sends alerts and allows full mobile functionality. This provides peace of mind when owners are not at home. (It even shows a faint white light if you walk beneath it in the dark, a neat little feature for those late night snacks.)"}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"These are just some aspects to consider if you’re looking to improve your home and turn it into a smart home. As"},{"url":"/articles/information-security/smart-home-needs-cyber-security/","type":"link","children":[{"type":"span","value":" we’ve highlighted before"}]},{"type":"span","value":", however, smart homes do need to consider cyber security if you want your systems to be safe, too. But once you create such a home, it’s value is sure to skyrocket."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"How customer relations can assist in capturing buyers' attention","description":"Clickatell looks at the changing behaviour of online shoppers and the need for marketers to engage with them at key stages of their decision process.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633091156-577.jpg?auto=format","id":"DatoCmsAsset-25848380"}},"internalName":"How customer relations can assist in capturing buyers' attention","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960559","name":"Retail","slug":"retail"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg0SEggVBg4JDQ0JDQgGDhENFhENFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFRAQHDscIhwvLy8vLy8vLy8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwUG/8QAGhAAAgMBAQAAAAAAAAAAAAAAAAECBDEFA//EABYBAAMAAAAAAAAAAAAAAAAAAAMEBf/EABkRAAEFAAAAAAAAAAAAAAAAAAABAgMEEf/aAAwDAQACEQMRAD8At2araERpNxKtnBflhHisuHJDN9GlJLAKvTwAy2HA9U//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg0SEggVBg4JDQ0JDQgGDhENFhENFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFRAQHDscIhwvLy8vLy8vLy8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwUG/8QAGhAAAgMBAQAAAAAAAAAAAAAAAAECBDEFA//EABYBAAMAAAAAAAAAAAAAAAAAAAMEBf/EABkRAAEFAAAAAAAAAAAAAAAAAAABAgMEEf/aAAwDAQACEQMRAD8At2araERpNxKtnBflhHisuHJDN9GlJLAKvTwAy2HA9U//2Q=="}},"id":"DatoCmsTemplateArticle-62080728","title":"How customer relations can assist in capturing buyers' attention","slug":"customer-relations-buyers-attention","meta":{"updatedAt":"2022-11-16T09:27:09.564+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Improve customer relations and CX"}]},{"type":"paragraph","children":[{"type":"span","value":"Consumers are moving away from the traditional marketing funnel by changing the way they research and buy products. If marketers had one goal, it would likely be to reach consumers at the moments which most influence their decisions. Increasingly, customer relations take place not only in store but in the digital space. And, in a world where physical and digital are converging, companies need to have the strategy and resources to meet their customers’ needs, anywhere and anytime."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/customer-relationship-management/customer-relations-experience/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Customer relations and customer experience: Why businesses need to care"}]}]},{"type":"paragraph","children":[{"type":"span","value":"According to new research by"},{"url":"https://www.thinkwithgoogle.com/intl/en-ssa/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" Think with Google"}]},{"type":"span","value":", it’s essential that marketers engage with shoppers, particularly those buying consumer electronics, in their micro moments. Google describes these moments as:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"I need some ideas."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Which one’s best?"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Am I getting the best price?"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"I want to buy it."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"How do I fix this?"}]}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Digital can inspire consumers"}]},{"type":"paragraph","children":[{"type":"span","value":"At that first moment, when consumers are shopping around for ideas, digital helps to inspire them. When looking for ideas about what to buy, a massive 84% turn to Google while 68% look to YouTube for assistance. And the good news for marketers is that they’re fairly easy to convince at this moment."}]},{"type":"paragraph","children":[{"type":"span","value":"When 90% of shoppers, keen to buy a new smartphone, start browsing online they have no idea what brand they’d like to buy. And this applies to all categories of shopping. Seven out of 10 apparel shoppers turn to Google for ideas about what to buy. This is a prime opportunity for marketers to bring their products to the attention of consumers. At this early stage in the decision-making journey, a brand’s role is to provide inspiration and ideas using content."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Consumers use their phones"}]},{"type":"paragraph","children":[{"type":"span","value":"When deciding which product is best for them, consumers use their phones to compare prices, brands, and products – whether they’re in-store or elsewhere. A massive eight out of 10 smartphone shoppers, who are buying consumer electronics, have changed their mind about which retailer they'll use or which brand they'll buy after a Google search."}]},{"type":"paragraph","children":[{"type":"span","value":"Shoppers have a world of information at their fingertips and they’re increasingly using this information to make informed decisions. At this point, shoppers want to read reviews of products, they want to see best sellers promoted on retailers’ sites, they want to see photos of products in context, and they want to know that products are available locally. If not, they want the option to have free or discounted delivery."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"A retailer getting customer relations right"}]},{"type":"paragraph","children":[{"type":"span","value":"An example of a retailer getting customer relations right is international beauty vendor Sephora. They noticed that shoppers were turning to their phones while standing in the store’s aisles. The consumers were looking for reviews and ratings before adding the items to their shopping baskets. They created an app around this insight, allowing customers to scan products and search for reviews. Another bonus was that they could search their transaction history to find the exact shade they last bought and loved. This offers a "},{"url":"/articles/digital-marketing/best-examples-omni-channel-experiences/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"true omni-channel experience"}]},{"type":"span","value":" for the customer and has resulted in massive increases in sales for Sephora."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Consumers want more options"}]},{"type":"paragraph","children":[{"type":"span","value":"Once consumers have made the decision to buy, they want more options for where and when to purchase. When buying consumer electronics, 79% expect retailers to offer multiple options to complete the transaction using their smartphones. They want to be able to buy online and have the product delivered, or order online and pick up in-store, or have the option to buy in the store and have the product delivered to their home."}]},{"type":"paragraph","children":[{"type":"span","value":"To fully understand the convergence of physical and digital shopping, consider these statistics. 72% of shoppers have gone to a store to check out a product with plans to buy online. And, four out of 10 shoppers have bought products using their smartphones while looking at the same products in the store."}]},{"type":"paragraph","children":[{"type":"span","value":"And, finally, to complete their buying journey, shoppers expect brands to follow up in the post-purchase moments. Troubleshooting, repair information, and customer support searches using smartphones have increased more than 40% year over year. These are no longer options for fostering healthy customer relations. They’re essential."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"These examples show the importance of"},{"url":"/articles/customer-relationship-management/customer-relations-experience/","type":"link","children":[{"type":"span","value":" improving customer relations and customer experience"}]},{"type":"span","value":". If you’re interested in learning more, read our recent article which detailed exactly why businesses need to care. It looks at what companies are typically doing wrong and how they can begin to offer real value to consumers."}]}]}}}},{"seo":{"title":"The application of AI in private wealth management","description":"Clickatell looks at the growth of AI (Artificial Intelligence) in private wealth management and how it allows fund managers to identify high-value clients.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633093324-istock000033726284large-s-300x122.jpg?auto=format","id":"DatoCmsAsset-25856988"}},"internalName":"The application of AI in private wealth management","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960544","name":"Contact Centers","slug":"contact-centers"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960556","name":"Chat Banking","slug":"chat-banking"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633702099-istock000033726284large-s-768x312.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633702099-istock000033726284large-s-768x312.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633702099-istock000033726284large-s-768x312.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633702099-istock000033726284large-s-768x312.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoTCAgLFhAVDhUNDQ0NFBEWDQ0NFxMeGBYVIhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYE/8QAHhAAAQIHAQAAAAAAAAAAAAAAAAEDAgQFBiExMhL/xAAVAQEBAAAAAAAAAAAAAAAAAAAEAv/EABkRAAIDAQAAAAAAAAAAAAAAAAECABExE//aAAwDAQACEQMRAD8AYztzu+NGyj3A5EmUJac0MqNwTzUDJQdiZZLVFdhyArb5ACyreRIJqf/Z"},"width":768,"height":312},"url":"https://www.datocms-assets.com/54467/1633702099-istock000033726284large-s-768x312.jpg?auto=format","width":768,"title":null,"height":312,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoTCAgLFhAVDhUNDQ0NFBEWDQ0NFxMeGBYVIhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYE/8QAHhAAAQIHAQAAAAAAAAAAAAAAAAEDAgQFBiExMhL/xAAVAQEBAAAAAAAAAAAAAAAAAAAEAv/EABkRAAIDAQAAAAAAAAAAAAAAAAECABExE//aAAwDAQACEQMRAD8AYztzu+NGyj3A5EmUJac0MqNwTzUDJQdiZZLVFdhyArb5ACyreRIJqf/Z"}},"id":"DatoCmsTemplateArticle-62080893","title":"The application of AI in private wealth management","slug":"ai-private-wealth-management","meta":{"updatedAt":"2022-11-21T11:52:19.806+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI in asset Management"}]},{"type":"paragraph","children":[{"type":"span","value":"Artificial Intelligence (AI) is being tested out in a range of industries, from "},{"url":"http://www.digitaltrends.com/cool-tech/kfc-ai-robot-restaurant/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"fast food"}]},{"type":"span","value":" to agriculture. Even with machine learning technology being used on conveniences, such as personal assistants and self-driving cars, where it is set to make one of the biggest impacts in finance is in private wealth management."}]},{"type":"paragraph","children":[{"type":"span","value":"With portfolios of $20 million in invested assets and stocks, private wealth management clients require more attention than the average banking client. The use of AI allows wealth managers to give greater attention to these high-value clients."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Using private wealth management AI for investments"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the benefits of AI is the ability to read big data and remove humans from investment equations, which lowers the risk of errors that can be made. AI systems are able to look over large quantities of stock information, company details, and markets in order to predict positive financial outcomes."}]},{"type":"paragraph","children":[{"type":"span","value":"Systems may be put in place to purchase stock when favorable conditions are met. This creates a more accurate solution for private wealth management and customers."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Changing the way CRMs work"}]},{"type":"paragraph","children":[{"type":"span","value":"Though customer relations management (CRM) software has made sales easier over the years by collecting customer information from various channels, those systems become tedious and bogged down after enough time."}]},{"type":"paragraph","children":[{"type":"span","value":"US cloud computing company Salesforce announced the release of "},{"url":"http://www.crmbuyer.com/story/84427.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Financial Services Cloud Einstein"}]},{"type":"span","value":". Basically, a CRM system with a built-in AI that projects a clean overview of a client’s wealth and features which allows for new business opportunities. The software can take this a step further by alerting sales reps to the last time a lead was contacted, if a competitor was mentioned in an email, or even mapping out the customer’s portfolio."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Chatbots for finance"}]},{"type":"paragraph","children":[{"type":"span","value":"With the rise in chatbots, many companies have found a way to include these messaging programs in financial services. In the US alone, there are "},{"url":"https://www.cbinsights.com/blog/ai-fintech-startup-market-map/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"over 100 financial companies"}]},{"type":"span","value":" using AI as part of their offerings. Of those, over 12 are using chatbots for personal assistance."}]},{"type":"paragraph","children":[{"url":"https://venturebeat.com/2017/01/15/how-i-built-and-launched-a-personal-finance-chatbot-in-six-months/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"At VentureBeat"}]},{"type":"span","value":", one author detailed how he was able to build a financial chatbot in six months. This included creating the system, the software he used, and how he changed focus in order to gain more customers by partnering with a bank in New York City."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The human touch"}]},{"type":"paragraph","children":[{"type":"span","value":"Regardless of how much information is captured and sorted though, there is still the need for a human touch when it comes to investing."}]},{"type":"paragraph","children":[{"type":"span","value":"In the startup space, many Angel investors, those who invest in early-stage companies, don’t necessarily look at a startup’s financials, but rather the business model and what kind of people the founders are. These types of human variables are impossible for an AI to work through, regardless of how much data they are given."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The problems with AI out in the wild"}]},{"type":"paragraph","children":[{"type":"span","value":"Of course, any system released too early or left unchecked can lead to a few problems. In 2016, "},{"url":"http://www.theverge.com/2016/3/24/11297050/tay-microsoft-chatbot-racist","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Microsoft launched a Twitter chatbot"}]},{"type":"span","value":", Tay, as an experiment in conversational understanding. Unfortunately, Tay didn’t function as intended and within 24 hours was turned into a racist misogynist."}]},{"type":"paragraph","children":[{"type":"span","value":"While Microsoft incorporated user cleaned up data from Twitter to create the basis for Tay, once the system launched it appeared as though all of the filters were lost. This resulted in the system repeating a range of unsavory tweets and ones that it wasn’t asked to."}]},{"type":"paragraph","children":[{"type":"span","value":"As Tay shows, there is a need for human facilitation with AI and chatbots in general. Even though a banking chatbot may not call customers a range of racial slurs, it is possible to give them the incorrect information when asked crucial banking questions. The same can go for automatic investing AI, which could purchase the wrong stock if its data is not checked. This would impact private wealth management in a negative way."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"AI is set to grow"}]},{"type":"paragraph","children":[{"type":"span","value":"AI may be improving the financial sector in a big way, it still has a long way to go, but strides are being made. The Vector Institute in Canada has managed to "},{"url":"https://techcrunch.com/2017/03/30/google-bets-on-ai-in-canada-with-google-brain-toronto-and-vector-institute-investment/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"raise over $150 million"}]},{"type":"span","value":" for research into AI with the likes of Microsoft, Apple, and Uber also "},{"url":"http://www.techworld.com/picture-gallery/big-data/tech-giants-investing-in-artificial-intelligence-3629737/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"investing in"}]},{"type":"span","value":" the technology.\nIn order to help your own financial company grow, take a look at "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell’s Touch"}]},{"type":"span","value":". It enables call center agents to deal with multiple conversations and customer issues at once. The system’s bot-driven interactions are able to learn and therefore help the customer more efficiently."}]}]}}}},{"seo":{"title":"The WannaCry global ransomware attack – everything you need to know","description":"Clickatell discusses the WannaCry virus, what it is and what you should do to protect yourself from the threat of WnnaCry ransomware.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633093484-istock68645283xxxlarge-300x122.jpg?auto=format","id":"DatoCmsAsset-25857052"}},"internalName":"The WannaCry global ransomware attack – everything you need to know","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633093484-istock68645283xxxlarge-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633093484-istock68645283xxxlarge-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633093484-istock68645283xxxlarge-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633093484-istock68645283xxxlarge-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYQDhgODQ8NDh0NFg0YFxMgGBYVFiEmKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Oy8vOzs7Ozs7NS8vOzs1Ly8vNTs7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAABBgMEBQD/xAAhEAABBAEDBQAAAAAAAAAAAAACAAEFkQMEESITFCMyM//EABcBAAMBAAAAAAAAAAAAAAAAAAMEBQH/xAAeEQAABQUBAAAAAAAAAAAAAAAAAQITIQQREjEyA//aAAwDAQACEQMRAD8ADRkQLP5RtUMkNEnld+qNpafIe/uVqNzPd+RWsriU4UhGjwtyNTVQsM2b7DaCT9bkPuH5la5VPA1NlIKrG+h//9k="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633093484-istock68645283xxxlarge-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYQDhgODQ8NDh0NFg0YFxMgGBYVFiEmKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Oy8vOzs7Ozs7NS8vOzs1Ly8vNTs7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAABBgMEBQD/xAAhEAABBAEDBQAAAAAAAAAAAAACAAEFkQMEESITFCMyM//EABcBAAMBAAAAAAAAAAAAAAAAAAMEBQH/xAAeEQAABQUBAAAAAAAAAAAAAAAAAQITIQQREjEyA//aAAwDAQACEQMRAD8ADRkQLP5RtUMkNEnld+qNpafIe/uVqNzPd+RWsriU4UhGjwtyNTVQsM2b7DaCT9bkPuH5la5VPA1NlIKrG+h//9k="}},"id":"DatoCmsTemplateArticle-62080937","title":"The WannaCry global ransomware attack – everything you need to know","slug":"wannacry-ransomware-attack","meta":{"updatedAt":"2022-10-26T22:24:08.142+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Wannacry attack explained"}]},{"type":"paragraph","children":[{"type":"span","value":"WannaCry has been labeled as the most severe malware attack so far in 2017 by far, and the spread of this ransomware is far from over. In this post, we’ll take a look at exactly what WannaCry is, how it works, and how you can protect your computer systems from being held, hostage."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"So, what is WannaCry and how does it work?"}]},{"type":"paragraph","children":[{"type":"span","value":"The WannaCry virus, which started spreading globally late last week is a form of malware known as ransomware. It attacks vulnerable systems locking people out of their computers, encrypts all their files, and demands a ransom in return for a $300 bitcoin payment in return for a decryption key. Should the user not pay the ransom within three days, the ransom demand doubles to $600 and if not paid within seven days, all files will be deleted. The malware has infected over 200,000 systems in 150 different countries, shutting down everything from hospitals and mobile operators to car manufacturers, oil companies, universities, warehouses, and banks."}]},{"type":"paragraph","children":[{"type":"span","value":"Though it might seem to only be an issue for governments, businesses, and large institutions, individual systems are indeed also at risk. WannaCry works by exploiting an old Windows OS flaw where the OS has not been patched or updated. Recent versions of the Windows OS should not be vulnerable to the ransomware as long as you’ve been keeping these systems updated. Older Windows OS versions including specifically Windows 8, Windows XP, and Windows Server 2003, are all vulnerable."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Should you pay the ransom?"}]},{"type":"paragraph","children":[{"type":"span","value":"One thing is certain, technology and "},{"url":"https://www.theguardian.com/technology/2017/may/15/dont-pay-ransomware-demands-cybersecurity-experts-say-wannacry","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"cyber security experts all agree"}]},{"type":"span","value":" – do NOT pay the ransom! When dealing with ransomware, you’re essentially dealing with criminals so there’s no reason to expect that they’ll uphold their end of the bargain."}]},{"type":"paragraph","children":[{"type":"span","value":"In the case of WannaCry, your chance of getting your files back – even if you do pay – is about as close to zero as you’ll find because of the way the malware is designed. Matthew Hickey, a cyber-security researcher at UK-based firm Hacker House, "},{"url":"http://www.bbc.com/news/technology-39920269","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"explained to the BBC"}]},{"type":"span","value":": \"A manual human operator must activate decryption\"."}]},{"type":"paragraph","children":[{"type":"span","value":"And, security expert Prof Alan Woodward from the University of Surrey also spoke to the BBC explaining that, “Victims are also expected to contact the criminals for a key to unlock their files. I very much doubt anyone would return your contact request, bearing in mind the attention that is now on this. If anyone pays this ransom they are more than likely going to send Bitcoin that will sit in an address forevermore. No point.\""}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re unsure about exactly what Bitcoin is and how it works and you'd like to know a little more, read our recent article offering a "},{"url":"/articles/technology/bitcoin-ecommerce/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"beginner’s guide to Bitcoin"}]},{"type":"span","value":" and what it means for eCommerce."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How you can protect yourself"}]},{"type":"paragraph","children":[{"type":"span","value":"The most general rule to protect yourself from losing your valuable data has got to be to back it up. Constantly. The next rule of thumb is of course to keep all your software and operating systems updated."}]},{"type":"paragraph","children":[{"type":"span","value":"To protect yourself from the immediate threat of the WannaCry ransomware:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Patch your Windows OS immediately. Microsoft released a patch that prevents WannaCry infection back in March already, two months before this latest version of the ransomware appeared. This will update all of the newer Windows operating systems and ensure that you’re not vulnerable."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Microsoft has also released patches for both Windows 8 and Windows XP – operating systems which the company no longer supports. If no important updates come up when you run the Windows Update in these operating systems, visit "},{"url":"https://blogs.technet.microsoft.com/msrc/2017/05/12/customer-guidance-for-wannacrypt-attacks/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Microsoft’s customer guidance for WannaCry attacks"}]},{"type":"span","value":" and click on the link for your specific operating system where you’ll find instructions for manually installing the patch."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"If you’re not running any anti-virus software, now is as good a time as any to start. While this may not be bulletproof, any good anti-virus software will now stop the WannaCry malware if it’s up to date."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Don’t open dodgy email links. This is old news already but people still get caught out all the time. If you really want to keep your system safe, fight the urge to follow links and open emails and attachments from unknown sources."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Again, we can’t stress enough how important it is to create backups of your data. All the time. Cloud storage may be an option you want to consider here. If you have cloud backups, your chances of restoring your encrypted data are pretty good since you’ll be able to access earlier versions of them if your storage provider keeps rollback versions of your files."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"While the malware seems to have slowed down, it’s important to remain vigilant as new iterations are regularly released following the first major attack. If you want to read more about the proliferation of ransomware and how you can protect yourself, "},{"url":"/articles/information-security/proliferation-ransomware-protect/","type":"link","children":[{"type":"span","value":"read our recent article"}]},{"type":"span","value":" on the subject. One thing's for sure, you can never be too careful!"}]}]}}}},{"seo":{"title":"Who has signed up with Google RCS and why it matters","description":"Clickatell looks at the growth of RCS (Rich Communication Services) and how it is gaing momentum against its competitors.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633093677-clickatell-named-finalist-for-best-messaging-business-application-300x117-1.jpg?auto=format","id":"DatoCmsAsset-25857065"}},"internalName":"Who has signed up with Google RCS and why it matters","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633093677-clickatell-named-finalist-for-best-messaging-business-application-300x117-1.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633093677-clickatell-named-finalist-for-best-messaging-business-application-300x117-1.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633093677-clickatell-named-finalist-for-best-messaging-business-application-300x117-1.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633093677-clickatell-named-finalist-for-best-messaging-business-application-300x117-1.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDRALDgwODQ4ODhUNFhEYFxUZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBANHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAaAAABBQEAAAAAAAAAAAAAAAAGAQIDBQcA/8QAHhAAAQIHAQAAAAAAAAAAAAAAAQAFAgMEERMhMRL/xAAWAQEBAQAAAAAAAAAAAAAAAAAEAwL/xAAZEQADAQEBAAAAAAAAAAAAAAAAAQIRIRL/2gAMAwEAAhEDEQA/ALeqdJZl9Tmx4lwm10NVBOI7UbcTk6tOVgjytNFDxD40UqG4CcY2uQKnpZSsP//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633093677-clickatell-named-finalist-for-best-messaging-business-application-300x117-1.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDRALDgwODQ4ODhUNFhEYFxUZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBANHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAaAAABBQEAAAAAAAAAAAAAAAAGAQIDBQcA/8QAHhAAAQIHAQAAAAAAAAAAAAAAAQAFAgMEERMhMRL/xAAWAQEBAQAAAAAAAAAAAAAAAAAEAwL/xAAZEQADAQEBAAAAAAAAAAAAAAAAAQIRIRL/2gAMAwEAAhEDEQA/ALeqdJZl9Tmx4lwm10NVBOI7UbcTk6tOVgjytNFDxD40UqG4CcY2uQKnpZSsP//Z"}},"id":"DatoCmsTemplateArticle-62080959","title":"Who has signed up with Google RCS and why it matters","slug":"signed-google-rcs-matters","meta":{"updatedAt":"2022-11-16T09:42:18.778+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Enterprise RCS marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"In February this year, Google’s efforts to make Rich Communication Services (RCS) more readily available on Android devices received another major boost. The tech giant announced that more than two dozen carriers and mobile device manufacturers agreed to get on board with making Android Messages the standard messaging app for their subscribers. For a company that’s never really been strong with messaging, this is a big deal. Let’s examine what this means for RCS and its adoption."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What exactly is RCS?"}]},{"type":"paragraph","children":[{"type":"span","value":"Back when text messaging first emerged as a communication medium, SMS was king. You could send 160 characters to anyone with a cellular phone. In the age of flip phones and nine-key texting, that was all anyone needed. And make no mistake, that’s still unchanged with SMS still ruling the texting airwaves with unmatchable delivery and open rates."}]},{"type":"paragraph","children":[{"type":"span","value":"But, over time, the likes of Whatsapp have also grown in popularity on the back of a simple idea: It’s like texting, it’s free and has a few more features than you’d be able to enjoy with standard SMS messaging. Apple went a similar route and built a massive fan base with iMessage just by introducing additional "},{"url":"http://bgr.com/2017/03/14/ios-10-3-features-list-all-new-imessage-features/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"features"}]},{"type":"span","value":" in the message."}]},{"type":"paragraph","children":[{"type":"span","value":"Now, Google’s bringing SMS back to where it should be. It’s being called SMS 2.0 and RCS is essentially Google’s response to Apple iMessage, Whatsapp, and the plethora of other messaging apps out there. It’s effective SMS messaging with all the features and flexibility of a messaging app."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/googles-rcs-care/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"What is Google’s RCS and why you should care"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"RCS Gaining momentum"}]},{"type":"paragraph","children":[{"type":"span","value":"At its core, RCS represents opportunities. A major challenge for Google is the competition that it’s facing. It may be that the tech giant is making a move too late. The likes of iMessage and Whatsapp are so ubiquitous and simple. Google can’t simply build the same thing and hope for its success. Or can they?"}]},{"type":"paragraph","children":[{"type":"span","value":"Well, Google’s plans seem to be working. Every few months new carriers and manufacturers have been jumping on board. All-in-all some 1 billion people now have access to RCS messaging tools. And, if you’re a potential investor or someone looking at using RCS in a commercial manner, those are some pretty big numbers. It seems that carriers and manufacturers are tired of losing out on a huge piece of telecommunications pie to the tune of "},{"url":"http://www.prnewswire.co.uk/news-releases/consumer-migration-to-ott-services-to-cost-mobile-operators-more-than-100bn-in-lost-revenues-this-year-610083635.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"$100 billion"}]},{"type":"span","value":". Google is riding this momentum."}]},{"type":"paragraph","children":[{"type":"span","value":"If any company is large enough to beat the naysayers and "},{"url":"/articles/customer-relationship-management/rcs-business-messaging-bulk-sms/","type":"link","children":[{"type":"span","value":"make RCS a thing"}]},{"type":"span","value":", it’s Google. And it has one key element in its favor: its market share. Its enormous presence, particularly in developing countries, means that anything Google creates that is supported across any Android device effectively becomes universal. This counters one of RCS’s greatest weaknesses: adoption."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Potential stumbling blocks"}]},{"type":"paragraph","children":[{"type":"span","value":"The reality is that Google is going to encounter resistance. And despite their size and influence, they’re not going to be able to just snap their fingers and expect change. But in typically defiant fashion, Google’s head of RCS, Amir Sarhangi, predicts that the company will be able to overcome this and get every carrier and manufacturer steering in the same direction. “We’re excited to see RCS messaging reach more people and look forward to launching with more partners in the coming months,” Sarhangi said in a recent blog post."}]},{"type":"paragraph","children":[{"type":"span","value":"And the former "},{"url":"http://www.businessinsider.com/google-acquires-jibe-mobile-messaging-startup-2015-9","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Jibe"}]},{"type":"span","value":" man has every right to be defiant. To date, Google has managed to convince the following carriers to commit to their RCS roll out: Deutsche Telekom (Germany), Orange S.A. (France), Globe Telecom (Philippines), and Vodafone across 10 of its global markets. It’s also managed to convince mobile device manufacturers to use Android Messages as the native messaging app: LG, Motorola, Sony, and HTC are all on board. Those are some pretty big players and show that Google is certainly moving in the right direction when it comes to getting commitments to RCS."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/sms-rcs-messaging/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"The state of SMS and RCS messaging"}]}]},{"type":"paragraph","children":[{"type":"span","value":"The revamping of SMS is likely to affect every industry as businesses rediscover the commercial uses of SMS marketing. Read our article on how you can improve your business’ SMS marketing. It outlines "},{"url":"/articles/digital-marketing/7-tips-improve-sms-marketing-2017/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"tips to better your SMS marketing in preparation for the future"}]},{"type":"span","value":". One thing’s for sure: SMS isn’t going away until something comes along that’s radically different and just as painlessly available. And not even RCS is set to make that happen anytime soon. In fact, it seems to be shedding even greater light on the "},{"url":"/articles/digital-marketing/benefits-sms-marketing-business/","type":"link","children":[{"type":"span","value":"benefits that any business can enjoy"}]},{"type":"span","value":" by making use of SMS messaging in their overall digital marketing strategies."}]}]}}}},{"seo":{"title":"Artificial Intelligence (AI) and healthcare","description":"Clickatell investigates the emerging field of AI in healthcare and how companies such as IBM are embracing its potential to revolutionize medicine.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633102876-istock83146829xxxlarge-nhs-300x117.jpg?auto=format","id":"DatoCmsAsset-25865528"}},"internalName":"Artificial Intelligence (AI) and healthcare","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633166680-fgh.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633166680-fgh.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633166680-fgh.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633166680-fgh.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChUXDhgSDQ0NDhcMDRENFxUdGBYTFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFig7LzsvOzs7Oy87Oy87Oy8vLzs7Ly87Ly8vOzsvLy81NS8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgMEBf/EAB4QAAEDBQEBAAAAAAAAAAAAAAEAAwUCBxMhMxEE/8QAFgEBAQEAAAAAAAAAAAAAAAAABAIA/8QAGxEAAgEFAAAAAAAAAAAAAAAAAANhARETQVH/2gAMAwEAAhEDEQA/AILXv10MbCdZh+otEgJKtxwTpJ8SpSq+zOfBkx30vZD4EKxEgZDpCdRFOhs8H//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633166680-fgh.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChUXDhgSDQ0NDhcMDRENFxUdGBYTFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFig7LzsvOzs7Oy87Oy87Oy8vLzs7Ly87Ly8vOzsvLy81NS8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgMEBf/EAB4QAAEDBQEBAAAAAAAAAAAAAAEAAwUCBxMhMxEE/8QAFgEBAQEAAAAAAAAAAAAAAAAABAIA/8QAGxEAAgEFAAAAAAAAAAAAAAAAAANhARETQVH/2gAMAwEAAhEDEQA/AILXv10MbCdZh+otEgJKtxwTpJ8SpSq+zOfBkx30vZD4EKxEgZDpCdRFOhs8H//Z"}},"id":"DatoCmsTemplateArticle-62099191","title":"Artificial Intelligence (AI) and healthcare","slug":"ai-healthcare","meta":{"updatedAt":"2022-10-26T22:23:39.834+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Imagine being able to walk again after being paralyzed, with the help of a microchip that could action a message from your brain to your legs. Or a diagnostic system that could pick up cancer a decade before you develop any symptoms. Or a machine that prints you a pill with a combination of pharmaceutical drugs tailored to your every need. Sounds a little farfetched, doesn’t it? Well, Dr Daniel Kraft thinks otherwise. This is the future of healthcare when partnered with AI."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/industries-ready-machine-learning/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Industries that are ready for machine learning"}]}]},{"type":"paragraph","children":[{"type":"span","value":"This Harvard-trained oncologist is the founder of Exponential Medicine at a Silicon Valley-based university. No one could be more serious about the incredible impact that technology and AI can have on the future of healthcare."}]},{"type":"paragraph","children":[{"type":"span","value":"Kraft says of emerging trends such as the IoT, AI, constant connectivity, big data, and machine learning, “This set of technologies, especially when used together, offers a real opportunity to reshape and reinvent healthcare around the planet.”"}]},{"type":"paragraph","children":[{"type":"span","value":"And some companies are already taking major steps towards making this future a reality. IBM’s research labs are already working on combining these technologies, incorporating AI and machine learning with newer hardware. Their greatest success to date is a supercomputer named ‘Watson’ that combines AI and sophisticated analytical software for optimal performance as a “question answering machine”."}]},{"type":"paragraph","children":[{"type":"span","value":"Watson, named after IBM’s founder, currently dabbles in genomics and assists with cancer diagnoses. The AI is able to read and interpret words through natural language processing and is frighteningly good at it."}]},{"type":"paragraph","children":[{"type":"span","value":"Experts at the University of North Carolina School of Medicine tested Watson’s capabilities by having the AI analyze 1 000 cancer diagnoses. In 99 percent of the cases, Watson recommended treatment plans that matched actual suggestions from human oncologists. And, because of its ability to read and process thousands of documents in minutes, Watson found treatment options that doctors had missed in 30 percent of the cases. This processing power allowed the AI to take into account all of the research papers or clinical trials that human oncologists had missed or not read at the time of diagnosis."}]},{"type":"paragraph","children":[{"type":"span","value":"Here are several ways in which the AI-enabled program will impact the healthcare industry."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"The interpretation of medical images"}]},{"type":"paragraph","children":[{"type":"span","value":"IBM’s buying of Merge Healthcare in 2016 gave the company access to more than 30 billion medical images from hospitals and clinics across America. It was an absolute gold mine. IBM will feed Watson these images in the hopes that it’ll be able to spot information that physicians might miss. Its deep learning functionality will allow it to spot patterns that evolve from this big data."}]},{"type":"paragraph","children":[{"type":"span","value":"These sort of capabilities will see "},{"url":"https://www.ibm.com/us-en/marketplace/ibm-watson-for-oncology","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Watson being used to study and diagnose melanoma"}]},{"type":"span","value":", a difficult form of skin cancer to spot due to its irregular manifestation."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Treating rare childhood diseases"}]},{"type":"paragraph","children":[{"type":"span","value":"One in 10 Americans suffer from rare diseases, and half of them are children. So IBM and Boston’s Children’s Hospital have teamed up. It’s hoped that Watson’s cognitive platform can help identify, diagnose, and treat rare pediatric diseases, such as steroid-resistant nephrotic syndrome (SRNS). For this, Watson will learn nephrology – the study of kidney function – by reading medical literature and pulling together information on mutations of the disease."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Treating patients where doctors are scarce"}]},{"type":"paragraph","children":[{"type":"span","value":"India barely has one doctor per 1,700 patients. Getting proper healthcare treatment in India can be an enormous task. That’s why "},{"url":"https://www-03.ibm.com/press/in/en/pressrelease/50290.wss","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"IBM have partnered with Manipal Hospital"}]},{"type":"span","value":" (the third-largest healthcare network in India). They intend to use Watson to help diagnose and treat cancer patients across Manipal's 16 facilities. This means that Watson will be treating some 200,000 cancer patients each year.\nCommon setbacks to the use of AI in healthcare include a lack of data exchange, compliance with regulations, and patient and provider adoption. Fortunately, the more sophisticated and accessible AI gets, the easier these challenges will be to overcome. If you’re interested in other ways "},{"url":"/articles/technology/3-unexpected-ways-ai-can-benefit-us/","type":"link","children":[{"type":"span","value":"AI can benefit us"}]},{"type":"span","value":", then read our latest article on the subject. It touches on healthcare but also explores other realms including space and business."}]}]}}}},{"seo":{"title":"Big data and cyber security - 4 things you need to know","description":"Clickatell looks at the growth in the big data market and its implications for cyber security, privacy and even national security.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633103097-istock72565433xxlarge-allonehealth-768x299.jpg?auto=format","id":"DatoCmsAsset-25866690"}},"internalName":"Big data and cyber security - 4 things you need to know","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633705406-istock72565433xxlarge-allonehealth-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633705406-istock72565433xxlarge-allonehealth-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633705406-istock72565433xxlarge-allonehealth-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633705406-istock72565433xxlarge-allonehealth-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgUEwoSDhgODQ0SDhYVIhUPFxQZGBYfFhYdHysjJh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFhw7OzsvOzs7LzUvLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAHxAAAQMDBQAAAAAAAAAAAAAAAQACAwQGEQUTFCMy/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwQB/8QAGREAAgMBAAAAAAAAAAAAAAAAAAECESED/9oADAMBAAIRAxEAPwCqZVt3sgpfq9a1xIJWUJ7Uv1f0VOlo0ZEZcVZDHMclCRXOTzUJ0jX0o//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633705406-istock72565433xxlarge-allonehealth-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgUEwoSDhgODQ0SDhYVIhUPFxQZGBYfFhYdHysjJh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFhw7OzsvOzs7LzUvLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAHxAAAQMDBQAAAAAAAAAAAAAAAQACAwQGEQUTFCMy/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwQB/8QAGREAAgMBAAAAAAAAAAAAAAAAAAECESED/9oADAMBAAIRAxEAPwCqZVt3sgpfq9a1xIJWUJ7Uv1f0VOlo0ZEZcVZDHMclCRXOTzUJ0jX0o//Z"}},"id":"DatoCmsTemplateArticle-62103183","title":"Big data and cyber security - 4 things you need to know","slug":"big-data-cyber-security","meta":{"updatedAt":"2022-11-16T12:52:56.745+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Big data cybersecurity"}]},{"type":"paragraph","children":[{"type":"span","value":"The big data market is set to be worth $66.8 billion by 2021. The proliferation of the internet and smartphones means that customers are leaving a trail of data wherever they may browse. It’s something that marketers have quickly picked up on, investing heavily in data farming and analysis tools."}]},{"type":"paragraph","children":[{"type":"span","value":"With the trend towards personalized marketing communication, businesses must now go deeper and deeper into data to find usable gems. The more personalized they can make their messaging, the easier the sell. But the deeper they go, the greater the chance of infringing on privacy. It’s a fine line."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/information-security/5-easy-ways-fight-cybercrime/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"5 easy ways to fight cybercrime"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Why big data privacy matters"}]},{"type":"paragraph","children":[{"type":"span","value":"Let’s take a moment to consider the "},{"url":"http://www.techrepublic.com/article/real-time-data-science-how-to-embrace-this-new-reality/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"DIKW (Data, Information, Knowledge, Wisdom) Pyramid"}]},{"type":"span","value":". Many of the biggest concerns with data privacy lie in the first tier: data. This relates to things like your social security number, your home address, and your mobile phone number. It’s likely that these lie in multiple databases out there. And if one of these databases were breached, then you might encounter a problem. But otherwise, it’s quite harmless."}]},{"type":"paragraph","children":[{"type":"span","value":"The next tier of the pyramid is information. It’s here where data becomes actionable. People don’t find raw data useful. They want to know what to do as a result of said data. Displaying a map of your location is all well and good, but it would be far better if your GPS would direct you based on that data."}]},{"type":"paragraph","children":[{"type":"span","value":"In the tier of knowledge, we start connecting the dots of people’s lives – their interests, online behavior, shopping habits, political or religious views. The final tier of wisdom uses this knowledge to build a personal profile. Even without the risk of a data breach, most people would feel very uncomfortable knowing someone or something knows that much about them. It’s easy to see how someone knowing all the details of your life may be encroaching on your privacy."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The trade off"}]},{"type":"paragraph","children":[{"type":"span","value":"They call it the Grand Bargain: When people use their personal details as currency in exchange for a ‘free’ service. What’s the harm? Sure, it’s a little creepy that websites know so much about you. But the devious ad that marketers tailor for you using this information only takes one click to remove. There are so many benefits to the Grand Bargain. Cast your mind back a few years when GPS devices were expensive and exclusive devices. Now, Google Maps and Waze are all but ubiquitous and free. OK, maybe not free – we’re paying with our valuable data in the form of geolocations. But with that knowledge, they can improve the functionality and convenience of the app, and even give you real-time ads for the nearest Dunkin Donuts or Walmart."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"But, my privacy?"}]},{"type":"paragraph","children":[{"type":"span","value":"Despite big data being used to streamline the connection between marketers and customers, there are obvious major drawbacks to having marketers know so much about you. One of these is privacy. Or lack thereof. This is why it’s vital that companies actively demonstrate transparency and accountability to customers when dealing with this data. Jon Geater, CTO of Thales e-Security, suggests that "},{"url":"https://en.wikipedia.org/wiki/General_Data_Protection_Regulation","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"new legislation in America"}]},{"type":"span","value":" will put more pressure on organizations to do so."}]},{"type":"paragraph","children":[{"type":"span","value":"“Companies now have an even greater obligation to protect the personal information entrusted to them by their customers, regardless of how it’s processed,” says Geater. “The new legislation also makes it clear that companies can outsource their risk, but can’t escape their responsibility.”"}]},{"type":"paragraph","children":[{"type":"span","value":"But even the most successful companies have difficulty protecting their customers’ information from security breaches."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"It’s a matter of national security"}]},{"type":"paragraph","children":[{"type":"span","value":"There’s also the national security argument for big data. Edward Snowden blew the whistle on the National Security Agency (NSA) and other big government agencies which were doing wholesale surveillance of American citizens. They were sucking up enormous amounts of data in the hopes that they could detect patterns or anomalies leading to the prevention of terror attacks. But their methods were somewhat unethical. They could access private cameras and microphones, even if the devices weren’t on or activated. Think about the ramifications of this the next time you and your significant other enjoy a bit of intimacy. Where’s your phone? Next to your bed? Is someone watching? Listening?\nThe mismanagement of big data can cripple a company – from hefty financial fines to irreversible reputational damage. If you’re curious to learn more about cyber security in the current digital age then read our latest article on the subject. It outlines "},{"url":"/articles/information-security/data-breaches-cyber-security-heres-need-know/","type":"link","children":[{"type":"span","value":"seven ways to protect your business from data breaches"}]},{"type":"span","value":" and keep your customers’ data safe."}]}]}}}},{"seo":{"title":"How chatbots can help your wealth management company","description":"Clickatell demonstrates how wealth management companies can benefit from its AI enabled products such as Platform and Touch.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633103513-520529596-1440x560-1-300x117.jpg?auto=format","id":"DatoCmsAsset-25866726"}},"internalName":"How chatbots can help your wealth management company","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960544","name":"Contact Centers","slug":"contact-centers"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633705657-520529596-1440x560-1-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633705657-520529596-1440x560-1-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633705657-520529596-1440x560-1-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633705657-520529596-1440x560-1-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhQXDhMODQ0WDh0SFg0YFxUdGBYTFiEdJSsjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFQ4MHC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAGAAEEBQf/xAAgEAABAwQCAwAAAAAAAAAAAAABAAIEAwUTITKRFSIx/8QAFgEBAQEAAAAAAAAAAAAAAAAAAgMB/8QAGREAAgMBAAAAAAAAAAAAAAAAAAIBEhMD/9oADAMBAAIRAxEAPwAtmyI7Gcgqjy8alU24KJcScZ2UKS3HJ9Kx+aiR5NLp3OJXoj3CZBNvc7CNntJDNStpP//Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633705657-520529596-1440x560-1-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhQXDhMODQ0WDh0SFg0YFxUdGBYTFiEdJSsjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFQ4MHC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAGAAEEBQf/xAAgEAABAwQCAwAAAAAAAAAAAAABAAIEAwUTITKRFSIx/8QAFgEBAQEAAAAAAAAAAAAAAAAAAgMB/8QAGREAAgMBAAAAAAAAAAAAAAAAAAIBEhMD/9oADAMBAAIRAxEAPwAtmyI7Gcgqjy8alU24KJcScZ2UKS3HJ9Kx+aiR5NLp3OJXoj3CZBNvc7CNntJDNStpP//Z"}},"id":"DatoCmsTemplateArticle-62103216","title":"How chatbots can help your wealth management company","slug":"chatbots-wealth-management-company","meta":{"updatedAt":"2022-11-17T12:39:48.683+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Chatbots helping with wealth management"}]},{"type":"paragraph","children":[{"type":"span","value":"As your business grows, it’s going to experience a lot of growing pains. Without a solid and scalable business plan in place, you could lose all of the sales traction and good faith you’ve built up with customers over the years. With more baby boomers heading into retirement, it’s time to make sure your wealth management company has an iron-clad growth plan."}]},{"type":"paragraph","children":[{"type":"span","value":"The technologies of artificial intelligence (AI) and machine learning are starting to come into their own. What was once a dream, is now an everyday piece of tech that we use, like Apple’s Siri, for example. There is a wide array of business applications for AI, especially when it comes to the marriage of finances and chatbots."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/chatbots-wealth-management/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Chatbots are changing wealth management"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Helping your staff grow and learn"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the biggest problems with any company growing too fast is the lack of staff, not to mention knowledgeable staff. Finding employees that are perfect for your company requires a great deal of time. And, when you do find them, one third of new employees "},{"url":"https://www.eremedia.com/tlnt/9-employee-retention-statistics-that-will-make-you-sit-up-and-pay-attention/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"quit within the first six months"}]},{"type":"span","value":". That’s a long time to wait for the perfect hire."}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbot solutions, such as those deployed by "},{"url":"/products/interact/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":", can facilitate your staffing situation while your company grows. During the search for sales consultants and financial advisors, Touch can easily help current employees field questions."}]},{"type":"paragraph","children":[{"type":"span","value":"While your staff may be on an important call to a client or trying to handle a crucial situation, the chatbot will answer a range of queries. In utilizing machine learning, chatbots can learn and adapt to several questions and answers, which, in turn, allows them to handle more queries as they ‘learn’. This helps your staff members deliver the best possible results."}]},{"type":"paragraph","children":[{"type":"span","value":"It can also accept an unlimited amount of chat streams, helping more customers than your actual staff could. This potentially creates an excess amount of hot leads for your staff members to follow up on."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Gathering market information"}]},{"type":"paragraph","children":[{"url":"/products/interact/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" can be deployed to gather valuable information and help your company better understand its clients. And, it’ll feed all this rich customer data into a customer relations management (CRM) system, which your staff can track and follow up with queries."}]},{"type":"paragraph","children":[{"type":"span","value":"This farming of information allows companies to generate analytics reports on what potential clients are asking about, and where current clients are finding problems with your company. By correctly and accurately utilizing this information, improvements can be made to your company, its products, and its offerings."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"A faster turnaround time"}]},{"type":"paragraph","children":[{"type":"span","value":"We live in a world where everything is instant and happens now. From being able to track your UberEats delivery in real-time to receiving same-day packages from Amazon. Just because you don’t have a multi-billion dollar company, it doesn’t mean that your wealth management customers aren’t going to demand the same level of service from you."}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbot systems like Clickatell Touch answer all queries in real-time, and with accurate responses. This means that no one has to pick up a phone to call your company and there is zero hold time if operators are busy. It’s a win-win solution for everyone involved."}]},{"type":"paragraph","children":[{"type":"span","value":"Depending on how your company’s systems are set up, clients are also able to check their profile and investments in real-time using Clickatell Touch and rate your service."}]},{"type":"paragraph","children":[{"type":"span","value":"If you are interested in using chatbots for your wealth management company, have a look at "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" - it integrates with a wide range of CRM, support, or enterprise solutions and "},{"url":"/articles/technology/ai-lead-management-private-wealth/","type":"link","children":[{"type":"span","value":"as we’ve highlighted before"}]},{"type":"span","value":", can even be deployed for lead generation – allowing you to gather, and qualify leads for your sales team to act on."}]}]}}}},{"seo":{"title":"Why your business needs CRM software","description":"Clickatell looks at some of the reasons why your business needs CRM software including improved productivity, customer happiness and better data analysis.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633103832-istock000016827666xxlarge-300x122.jpg?auto=format","id":"DatoCmsAsset-25866739"}},"internalName":"Why your business needs CRM software","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633270613-istock000016827666xxlarge-768x312.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633270613-istock000016827666xxlarge-768x312.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633270613-istock000016827666xxlarge-768x312.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633270613-istock000016827666xxlarge-768x312.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgMBgoICAgLCgoLFRQYGg0VGhMNFh0NFxMZHRYVFhgaHyslGikoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAMHDscIh0vLy8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB8QAAEDAwUAAAAAAAAAAAAAAAEAAgUDBBEGIiMxMv/EABUBAQEAAAAAAAAAAAAAAAAAAAMB/8QAFxEAAwEAAAAAAAAAAAAAAAAAAAESAv/aAAwDAQACEQMRAD8A2GrXYxuSUtT08GMwOkUvDxlI2pfBVaItBSyng+moluIOxUjkaj//2Q=="},"width":768,"height":312},"url":"https://www.datocms-assets.com/54467/1633270613-istock000016827666xxlarge-768x312.jpg?auto=format","width":768,"title":null,"height":312,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgMBgoICAgLCgoLFRQYGg0VGhMNFh0NFxMZHRYVFhgaHyslGikoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAMHDscIh0vLy8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB8QAAEDAwUAAAAAAAAAAAAAAAEAAgUDBBEGIiMxMv/EABUBAQEAAAAAAAAAAAAAAAAAAAMB/8QAFxEAAwEAAAAAAAAAAAAAAAAAAAESAv/aAAwDAQACEQMRAD8A2GrXYxuSUtT08GMwOkUvDxlI2pfBVaItBSyng+moluIOxUjkaj//2Q=="}},"id":"DatoCmsTemplateArticle-62110284","title":"Why your business needs CRM software","slug":"business-needs-crm-software","meta":{"updatedAt":"2022-11-21T12:38:05.407+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"CRM in business"}]},{"type":"paragraph","children":[{"type":"span","value":"Customers now make more than half of their purchases online. For businesses, both retail and others, this has called for a greater online presence. But customers want a personalized experience. The larger your customer base, the more difficult it is to customize every interaction. One of the best ways to deal with this is by employing customer relationship management (CRM) software."}]},{"type":"paragraph","children":[{"type":"span","value":"CRM software will help you organize and manage your contact information, making it easier to follow up with customers and business activities. It’ll create a central repository that collects all your customer data in a single place, giving your business the edge when it comes to building relationships with your customers."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Is it too late for your business to add CRM software?"}]},{"type":"paragraph","children":[{"type":"span","value":"The unfortunate reality is that businesses who are ready for CRM software often don’t realize it until it’s too late. Your top-performing salesperson, for example, might up and leave, taking all of their contacts with them. Or your customer service team may struggle to deal with an unhappy client leading to the loss of business."}]},{"type":"paragraph","children":[{"type":"span","value":"The following trends are symptomatic of a need for CRM software:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Low productivity"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"A breakdown of collaboration between departments"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Limited accountability amongst your salespeople"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Poor or limited data analysis"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Prolonged customer unhappiness"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Missed sales opportunities"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Rapid business growth"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"As a business owner or manager, if you can see any of these trends in your business, then it’s high time to invest in some quality CRM software. Here’s why:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"CRM accommodates business growth"}]},{"type":"paragraph","children":[{"type":"span","value":"Digital filing cabinets and ledgers may have been useful for managing a few clients, but if you want to build relationships with hundreds, perhaps thousands of people, then you’re going to need a better solution. A strong CRM software package scales easily with your business and can handle larger data sets and more clients as the company grows."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"It organizes your data"}]},{"type":"paragraph","children":[{"type":"span","value":"CRM software acts as a central database for all of your sales records and transactions. Your customer information can be retrieved instantly at the click of a button, avoiding the complicated unorganized data storage techniques of the past. It’s now all cloud-based and available to anyone in the business that needs access to it."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"It improves customer service"}]},{"type":"paragraph","children":[{"type":"span","value":"Your sales team could be the most persuasive people in the world and still fail if they can’t recall anything about their clients and their preferences. CRM software enables complete personalization. When your sales staff follow up on a lead or existing customers, the software will automatically retrieve contact history, previous purchases, and customer preferences – all data that will have been gleaned through the software. It’ll present it in an easy to understand format to your sales team. Now armed with all the information they need, your sales team will be able to get to work on closing a lead, dealing with a current inquiry, and delivering a professional service."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"CRM streamlines your sales funnel"}]},{"type":"paragraph","children":[{"type":"span","value":"Most CRM software comes with workflow management functions that help support your sales pipeline. Imagine sending automatic and instant follow-up emails when a lead visits your website or track where people are in the sales funnel and customize your messages for them perfectly."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"It analyzes your data"}]},{"type":"paragraph","children":[{"type":"span","value":"CRM software is able to give you real-time sales information with which managers can track marketing campaigns and adjust strategy accordingly. Say your click-through-rates for your promotional emails are higher on a Monday afternoon after lunch. You can focus your marketing efforts and budget during this time. You can also seamlessly analyze your customer’s online behavior, marketing demographics, conversion rates, and key performance indicators to help make informed business decisions."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"Understanding your customers can give you an edge over your competitors. Using CRM software to streamline business processes and improve lead conversions can only be a good thing for your business. If you’re interested in learning more about improving CRM and customer service in your business, consider "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":". It integrates seamlessly with any existing infrastructure and CRM software and will revolutionize customer care in your business. Touch makes use of machine learning technology to intelligently begin understanding your customers and their needs and will feed this information into any CRM software, allowing your sales team to spend their time acting on valuable, qualified leads."}]}]}}}},{"seo":{"title":"6 industries using SMS messaging","description":"Clickatell looks at the top industries using SMS messaging; travel & tourism, catering, shopping, real estate and financial.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633104340-smsmessaging-300x117.jpg?auto=format","id":"DatoCmsAsset-25878468"}},"internalName":"6 industries using SMS messaging","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960604","name":"Travel","slug":"travel"},{"id":"DatoCmsTaxonomyCategory-142960631","name":"Healthcare","slug":"healthcare"},{"id":"DatoCmsTaxonomyCategory-142960559","name":"Retail","slug":"retail"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633104340-smsmessaging-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633104340-smsmessaging-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633104340-smsmessaging-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633104340-smsmessaging-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgNEw4XGhYQDQ0NFxEVDQ0NFxUZGBYTFiEaHysjJh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAPHDsdGh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBQABBv/EAB4QAAEDBAMAAAAAAAAAAAAAAAABAgUDBBFCEjJB/8QAFQEBAQAAAAAAAAAAAAAAAAAABAD/xAAZEQACAwEAAAAAAAAAAAAAAAAAAQIDIRL/2gAMAwEAAhEDEQA/AN0yb4ICuptalPCCTwvUPaxVEcBX8o5qZILZXoQP0yktP//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633104340-smsmessaging-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgNEw4XGhYQDQ0NFxEVDQ0NFxUZGBYTFiEaHysjJh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAPHDsdGh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBQABBv/EAB4QAAEDBAMAAAAAAAAAAAAAAAABAgUDBBFCEjJB/8QAFQEBAQAAAAAAAAAAAAAAAAAABAD/xAAZEQACAwEAAAAAAAAAAAAAAAAAAQIDIRL/2gAMAwEAAhEDEQA/AN0yb4ICuptalPCCTwvUPaxVEcBX8o5qZILZXoQP0yktP//Z"}},"id":"DatoCmsTemplateArticle-62115895","title":"6 industries using SMS messaging","slug":"6-industries-using-sms-messaging","meta":{"updatedAt":"2022-11-22T14:42:24.869+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS in industry"}]},{"type":"paragraph","children":[{"type":"span","value":"In a mobile-first, always-on world, SMS messaging is proving to be an essential tool in every business owner and marketers’ toolkit. And it seems like it doesn’t matter what industry you’re involved in – SMS messaging is how your customers want to communicate with you."}]},{"type":"paragraph","children":[{"type":"span","value":"There have been so many different communication channels launched in recent years. Think social media, Slack, Skype, and push notifications. It can be easy, under the influence of these new technologies, for older, original technology to be forgotten. But text messaging, which has been around for more than 30 years, continues to work just as well as it always has when paired with these new technologies."}]},{"type":"paragraph","children":[{"type":"span","value":"We recently published an article about a survey that showed that most people want to"},{"url":"/articles/digital-marketing/businesses-sms-messaging/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" talk to businesses using SMS-enabled chatbots"}]},{"type":"span","value":". It highlighted how businesses that weren't using this form of communication were missing out on important customer interaction – particularly for customer engagement."}]},{"type":"paragraph","children":[{"type":"span","value":"Many different businesses in several industries are realizing this. They’re realizing that messaging can enhance customer experience and amplify customer loyalty. Here are some of the industries using SMS to their advantage."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"SMS messaging in healthcare"}]},{"type":"paragraph","children":[{"type":"span","value":"Popular uses of SMS in healthcare are setting up appointment reminders, providing diagnostic test results, and providing prescription reminders. Another example of this industry making use of SMS messages is researchers in Australia who use it to get feedback from people who’ve recently been vaccinated."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Travel and tourism"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the worst parts of traveling is being hit with unexpected delays or schedule changes. To mitigate this, travel and tourism companies are increasingly using SMS's to keep customers informed. Some airlines offer a service to SMS passengers notifications of gate changes and delays or check-in reminders. Many travelers have missed flights because of last-minute gate changes. With these messages, missed flights will be a thing of the past. In addition, big hotel brands like Four Seasons and Hyatt, send targeted text messages to communicate with guests to improve their experience."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Meals & catering"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS messaging has completely changed the way food is ordered. Indian Railways, for example, launched a new 'book meals through SMS' service in 2014. Railway passengers can send an SMS to 139 to book a meal. Another innovative use of texting to place food orders is HungryText, a simple and intuitive mobile service that allows restaurant-goers to place a pre-order via mobile SMS and pick up the order directly when they arrive at the restaurant. Patrons either eating at the restaurant or collecting the take-out, don't need to wait in line or for the food to be prepared."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Shopping"}]},{"type":"paragraph","children":[{"type":"span","value":"Retailers are increasingly using text message sales receipts instead of the more traditional paper version. This makes organizing receipts far easier for customers and allows the retailer to personalize future text messages based on buying history."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Real estate"}]},{"type":"paragraph","children":[{"type":"span","value":"Every successful real estate sale begins with one form of contact. Real estate agents are using text messaging to get more leads and make more sales. They’re able to inform their client list about new listings in their specified areas, send out appointment reminders, and save time by SMSing important information to customers instead of leaving voice mail messages which are unlikely to be listened to."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Financial"}]},{"type":"paragraph","children":[{"type":"span","value":"Think about the last time you made a banking transaction or payment. You likely had to use a one-time pin or enter a two-factor authentication code to complete the transaction. Banks can use SMS's to increase security and improve customer engagement. In the US, Chase, American Express, Bank of America, and Wells Fargo all offer services to enable customers to receive notifications about low balances, large transactions, and account activity. All of these services allow you to keep a close eye on your accounts."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"These examples all show that brands understand that SMS offers the most value, especially when delivering time-sensitive information. To find out more information about why "},{"url":"/articles/customer-relationship-management/4-reasons-customers-want-sms-messaging/","type":"link","children":[{"type":"span","value":"customers want to receive SMSes from your business"}]},{"type":"span","value":", read our recent article detailing 4 reasons why your customers what to use SMS messaging."}]}]}}}},{"seo":{"title":"AI, chatbots, and VR: The biggest technology trends for business","description":"Clickatell examines some of the biggest technology trends for business in 2017 including chatbots and Virtual Reality (VR).","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633105209-studentsartificial-1-768x401.jpg?auto=format","id":"DatoCmsAsset-25883701"}},"internalName":"AI, chatbots, and VR: The biggest technology trends for business","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633757778-studentsartificial-1-300x157.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633757778-studentsartificial-1-300x157.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633757778-studentsartificial-1-300x157.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633757778-studentsartificial-1-300x157.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICBQNDgoNDhYRDg0OCBENFgoOFxMZGBYfFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFg0NHC8cIhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYB/8QAHBAAAQQDAQAAAAAAAAAAAAAAAAECAwQFERIx/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwL/xAAXEQADAQAAAAAAAAAAAAAAAAAAAQIS/9oADAMBAAIRAxEAPwBTUY7tCpqQdQJslqcrukKerM5K5VUyJUijPV9t0BuVervQD0xcyf/Z"},"width":300,"height":157},"url":"https://www.datocms-assets.com/54467/1633757778-studentsartificial-1-300x157.jpg?auto=format","width":300,"title":null,"height":157,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICBQNDgoNDhYRDg0OCBENFgoOFxMZGBYfFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFg0NHC8cIhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYB/8QAHBAAAQQDAQAAAAAAAAAAAAAAAAECAwQFERIx/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwL/xAAXEQADAQAAAAAAAAAAAAAAAAAAAQIS/9oADAMBAAIRAxEAPwBTUY7tCpqQdQJslqcrukKerM5K5VUyJUijPV9t0BuVervQD0xcyf/Z"}},"id":"DatoCmsTemplateArticle-62121556","title":"AI, chatbots, and VR: The biggest technology trends for business","slug":"ai-chatbots-vr-technology-trends","meta":{"updatedAt":"2022-10-26T22:22:32.538+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Biggest technology trends for business"}]},{"type":"paragraph","children":[{"type":"span","value":"Every business benefits by knowing the audience they want to market to. There’s no sense trying to win people over when you don’t know what these people want. That’s why millennials have become such an important group for modern business. Millennials are at a point where they’re qualified, earn regularly, and are central to the modern workforce – this makes them ideal for any business that wants to continue seeing profits. But what do millennials want from technology trends and how are businesses responding?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Two reasons businesses should care about millennials and technology trends"}]},{"type":"paragraph","children":[{"type":"span","value":"Millennials – or Generation Y – are considered by demographers to have been born in the early eighties, coming into adulthood around the turn of the millennium (hence the name). This means they’re in their thirties right now. They are, as the Wall Street Journal"},{"url":"http://blogs.wsj.com/economics/2015/05/11/millennials-become-the-biggest-generation-in-the-u-s-workforce/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" highlights"}]},{"type":"span","value":", the biggest working force in America."}]},{"type":"paragraph","children":[{"type":"span","value":"The question isn’t why should you as a business owner care about millennials – it’s how could you not? Aside from being the largest working force, they are the first digital generation, who follow technology trends and are fully aware of what the future will bring. And that’s why businesses must begin paying attention to innovations like AI, chatbots, VR and a host of other incredible developments."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What millennials want from modern products"}]},{"type":"paragraph","children":[{"type":"span","value":"Millennials follow and set technology trends. They want the latest version of their mobile phones, they want to be able to use artificial intelligence in their devices and experience virtual reality at home. Businesses must stay informed about these trends and begin making adjustments to their own projects. This encourages interest from millennials and opens up avenues for the business itself to grow, thanks to following the trends set and followed by millennials themselves."}]},{"type":"paragraph","children":[{"type":"span","value":"For example, major players like China are taking artificial intelligence very seriously. As MIT Tech Review"},{"url":"https://www.technologyreview.com/s/603216/5-big-predictions-for-artificial-intelligence-in-2017/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" notes"}]},{"type":"span","value":", Baidu, the country’s leading search company, “has had an AI-focused lab for some time, and it is reaping the rewards.” There are marked improvements in voice recognition and natural language processing tech. It’s even helped, advertisers. Businesses must begin considering how technology trends like AI can work for them."}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots, of course, is loved by businesses and consumers alike. These are programs designed to mimic human responses as if chatbots were employees of the company the consumer is interacting with. For example, instead of having to wait for a human to respond to a request, you can receive immediate responses from an advanced chatbot that provides just as good information."},{"url":"/products/interact/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" This is exactly what Clickatell Touch does."}]}]},{"type":"paragraph","children":[{"url":"http://fortune.com/2017/03/10/capital-one-eno-chatbot/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Even banks like Capitol One"}]},{"type":"span","value":" are trusting the management of consumers’ finances to chatbots. This is what millennials prefer since it’s instant, smart, and they can access it from anywhere. They are also less distrustful of technology than the older generations. Incorporating chatbots into your business would be wise, especially for a generation that is experienced at using the latest digital technology."}]},{"type":"paragraph","children":[{"type":"span","value":"Another form of tech that will transform 2017 is virtual reality. Sony’s Playstation VR launched to immense success in Japan and America. But 2016 also saw the release of the HTC Vive and Facebook owned Oculus Rift. Virtual reality is now technology in countless American homes. Businesses can’t ignore this new medium, just as they could not afford to ignore TVs or radios."}]},{"type":"paragraph","children":[{"url":"/articles/technology/artificial-intelligence-will-disrupt-customer-service-industry/","type":"link","children":[{"type":"span","value":"We’ve already discussed how artificial intelligence will disrupt the customer service industry"}]},{"type":"span","value":" – which is something millennials would want. The question any business owner should be asking is how they’re managing the latest tech trends in their projects, in order to meet the demands of the biggest workforce in America, today."}]}]}}}},{"seo":{"title":"What a low code development platform is all about","description":"Clickatell explains what a low code development platform is and how one can enable more rapid and customizable development.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633089728-gfagawue.jpg?auto=format","id":"DatoCmsAsset-25847980"}},"internalName":"What a low code development platform is all about","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633089728-gfagawue.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633089728-gfagawue.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633089728-gfagawue.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633089728-gfagawue.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICBMQFhATDg0WDg0NDhENDRENFxUZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHBAOEDscFhwvLzUvLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAADAQEAAAAAAAAAAAAAAAABBAUHAP/EABwQAAICAgMAAAAAAAAAAAAAAAACBDEBAwURIf/EABYBAQEBAAAAAAAAAAAAAAAAAAQBAP/EABoRAAIDAQEAAAAAAAAAAAAAAAVSAAIDEgH/2gAMAwEAAhEDEQA/ANOlaVXHgjmS+iihvomyqLjQMk2lyrQtybsvRwmtAGciEhPblWn/2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633089728-gfagawue.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICBMQFhATDg0WDg0NDhENDRENFxUZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHBAOEDscFhwvLzUvLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAADAQEAAAAAAAAAAAAAAAABBAUHAP/EABwQAAICAgMAAAAAAAAAAAAAAAACBDEBAwURIf/EABYBAQEBAAAAAAAAAAAAAAAAAAQBAP/EABoRAAIDAQEAAAAAAAAAAAAAAAVSAAIDEgH/2gAMAwEAAhEDEQA/ANOlaVXHgjmS+iihvomyqLjQMk2lyrQtybsvRwmtAGciEhPblWn/2Q=="}},"id":"DatoCmsTemplateArticle-62245903","title":"What a low code development platform is all about","slug":"low-code-development-platform","meta":{"updatedAt":"2022-10-26T22:22:18.779+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Low code development platforms"}]},{"type":"paragraph","children":[{"type":"span","value":"The term ‘low code development platform’ has started gaining traction in the business world. It’s a term given to platforms that can rapidly build and deploy custom apps without the need for coding. And it’s about time that businesses began seeing the value and advantages of these platforms."}]},{"type":"paragraph","children":[{"type":"span","value":"The demand for business apps has shown up traditional, code-based approaches for being too cumbersome. Thankfully, a low code development platform streamlines everything. Because, in the digital economy, to compete and win means connecting data, people, and processes as quickly as possible."}]},{"type":"paragraph","children":[{"type":"span","value":"Operating at these speeds means having apps that have the capabilities which users require to operate seamlessly across multiple devices. This means that whatever you’re doing, the experience should be equally as smooth across smartphone, tablet or desktop."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"So, what is a low code development platform exactly?"}]},{"type":"paragraph","children":[{"url":"http://www.forrester.com/New+Development+Platforms+Emerge+For+CustomerFacing+Applications/fulltext/-/E-RES113411","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Forrester Research"}]},{"type":"span","value":" defines a low code development platform as any platform that enables rapid application delivery with minimal hand-coding and quick setup and deployment. Think of all the tools needed to build software. There are many moving parts, from APIs to the coding language you use. And each of them has its own way of being integrated. A low code development platform bundles all of these tools into a single interface and allows you to build apps more easily and efficiently. It’ll also handle the full lifecycle of those apps from testing, to production and ongoing maintenance."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The three major parts of any low code development app are:"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Visual development:"},{"type":"span","value":" It lets you draw your business workflows, the user interface and the data models that they both rely on. It’s much faster than hand-coding."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Database integration:"},{"type":"span","value":" The platform automatically converts your data models into easy-to-understand relational tables and SQL queries. It also automatically pulls data from external APIs."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Full lifecycle management:"},{"type":"span","value":" These platforms will deploy, maintain, and update your application automatically, scaling at the click of a button."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What sets a low code development platform apart?"}]},{"type":"paragraph","children":[{"type":"span","value":"The truth is that one low code development platform is as different from another, as C++ is from Powershell. Each has the basics, but it’s the additional functionality that separates the ‘men from the boys’ in this regard. Functionality that includes:"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Versatility: "},{"type":"span","value":"Do you have the flexibility to build the application that your business needs, or are the pre-built themes and logic too restrictive?"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Extensibility:"},{"type":"span","value":" If your low code development platform doesn’t have everything you need, you can extend it with your own extensions."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Cross-platform: "},{"type":"span","value":"Can your app run across every platform you need it to?"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Lock-in: "},{"type":"span","value":"Are you restricted by the vendor’s agendas or can you take your app’s functionality in whichever direction you need it to?"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"A developer community:"},{"type":"span","value":" How many people are using low code development platforms and can they offer help if you need it? Is there a way to share your code with other developers?"}]},{"type":"paragraph","children":[{"type":"span","value":"A low code development platform should be flexible and perform as well as any app that’s built via more traditional dev methods."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"So what?"}]},{"type":"paragraph","children":[{"type":"span","value":"You’ve read all of this, barely understanding what any of it means and you’re asking yourself: So what? To understand why low code development platforms are important and why their popularity is surging, you need to understand the digital economy. There are virtually no barriers to entry anymore. Any Joe Soap can enter the industry and cause a stir in the blink of an eye. It’s infuriating for longer term business strategy."}]},{"type":"paragraph","children":[{"type":"span","value":"Because of this, businesses must constantly develop ways to stay relevant while differentiating themselves enough. They must do things better, faster, and for less. They need to engage their customers in new ways. Here’s where a low code development platforms comes in. It’s fast and efficient. Really fast and efficient. "},{"url":"http://ww2.mendix.com/Analyst_App_Delivery_Playbook_Webinar_ODw.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Forrester analyst"}]},{"type":"span","value":" John Rymer says, “If your business relies solely on coding, then you’re going to fail. It’s just too slow, too inflexible. You won’t be able to move fast enough.”"}]},{"type":"paragraph","children":[{"type":"span","value":"A low development code platform enables more rapid, iterative, collaborative, and customizable development. Apps that provide real-time business solutions can be quickly built and deployed to provide support to business.\nThe applications for a low code development platform vary across a multitude of industries, including customer relationship management (CRM). Clickatell Touch, for example, is a plug and play solution that enables almost any business to talk to and engage with their customers. If you’re interested in learning more about Clickatell Touch and how the system can benefit your business, "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"sign up for a free trial today"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"AI can help lead management in private wealth industry","description":"Clickatell looks at the increasing importance of AI in finance and how it can be used for lead management as well as for processing financial data.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633156145-istock90634137xlarge-customer-support-300x117.jpg?auto=format","id":"DatoCmsAsset-25983992"}},"internalName":"AI can help lead management in private wealth industry","category":null,"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960556","name":"Chat Banking","slug":"chat-banking"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633156145-istock90634137xlarge-customer-support-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633156145-istock90634137xlarge-customer-support-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633156145-istock90634137xlarge-customer-support-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633156145-istock90634137xlarge-customer-support-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIDggLDg0NDQ0QDg4NDhcNFhENFyYZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgoOHBANHDscFig1Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAEAwD/xAAeEAABAwQDAAAAAAAAAAAAAAAAAQIDBAURMRIhMv/EABUBAQEAAAAAAAAAAAAAAAAAAAME/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAERMSH/2gAMAwEAAhEDEQA/AIQ3Soc7yMbWzZToLTInLQ7CZ0HyiPC8d1ljTRg70MOpCd6f/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633156145-istock90634137xlarge-customer-support-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIDggLDg0NDQ0QDg4NDhcNFhENFyYZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgoOHBANHDscFig1Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAEAwD/xAAeEAABAwQDAAAAAAAAAAAAAAAAAQIDBAURMRIhMv/EABUBAQEAAAAAAAAAAAAAAAAAAAME/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAERMSH/2gAMAwEAAhEDEQA/AIQ3Soc7yMbWzZToLTInLQ7CZ0HyiPC8d1ljTRg70MOpCd6f/9k="}},"id":"DatoCmsTemplateArticle-62245918","title":"AI can help lead management in private wealth industry","slug":"ai-lead-management-private-wealth","meta":{"updatedAt":"2023-01-17T08:29:44.056+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Digital services for private wealth clients"}]},{"type":"paragraph","children":[{"type":"span","value":"Many of us may use Artificial Intelligence (AI) daily, such as asking Apple’s Siri about a local sushi joint, but behind the scenes, machine learning is a powerful tool that is shaping financial technology or fintech. When it comes to the private wealth industry, AI may be used to build better lead management, better databases, and better systems overall."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is AI, really?"}]},{"type":"paragraph","children":[{"type":"span","value":"AI is at its essence a set of computer systems that can process and analyze data. In the finance industry, these systems can be used to assess stock markets, trends, and to create predictions based on past events. While similar to standard algorithms, AI can learn from the data it receives and predicts realistic outcomes."}]},{"type":"paragraph","children":[{"type":"span","value":"In the finance sector, AI is becoming a necessity for banks and wealth management services. The term ‘private wealth’ generally refers to individuals with over $20 million in invested assets and stocks. These clients are more demanding than smaller entities, looking for personalized solutions to better manage their portfolios. Unlike corporate entities, they are potentially finite as well."}]},{"type":"paragraph","children":[{"type":"span","value":"Though AI may seem like an almost magical term, a deus ex machina to fix all the world’s financial and global problems, it does come at a hefty financial cost. In Japan, Fukoku Mutual Life Insurance "},{"url":"https://memeburn.com/2017/01/ai-japanese-workers-redundant/","meta":[{"id":"rel","value":"nofollow"}],"type":"link","children":[{"type":"span","value":"cut over 30 employee jobs"}]},{"type":"span","value":" in favor of using an AI system. Though paying staff would set the company back 140 million yen annually, implementing the system cost 200 million yen to install and a further 150 million yen annually to maintain. Though, it was ultimately to the benefit of the company."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The use of AI for lead management"}]},{"type":"paragraph","children":[{"type":"span","value":"The old way of generating leads was similar to pretty much every other sale-focussed industry. Wealth managers would use cold calling, direct mail, events, or other tedious methods to find prospective clients. Those avenues may have worked in a pre-2010 world, and are still being used today, but they are outdated and mostly dead in the water due to the advancement of technology and global communication."}]},{"type":"paragraph","children":[{"type":"span","value":"With AI, financial managers can use learning tools to assess potential clients and their portfolios for greater lead management. Systems may also be put in place to generate a substantial increase in relevant leads, such as website forms, while an AI would filter out warm leads to approach."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"AI for financial clients"}]},{"type":"paragraph","children":[{"type":"span","value":"Due to the flexibility of AI, bespoke solutions may be created not just for companies, but for the private wealth industry as well. For example, if a client only wants to invest in stock associated with tech companies, an AI solution would look at all the tech companies on the New York Stock Exchange, analyze past financial trends, and create predictions based on outcomes."}]},{"type":"paragraph","children":[{"type":"span","value":"AI can also be used to analyze not just raw financial data, but real-world events as well. The changing of a company’s CEO or the launch of a new product can be factored into financial calculations to figure out which companies are worth an investment."}]},{"type":"paragraph","children":[{"type":"span","value":"Machine learning isn’t a perfect solution, but it does yield fewer mistakes than a human being would."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The use of AI in fintech"}]},{"type":"paragraph","children":[{"type":"span","value":"According to CB Insights, there are "},{"url":"https://www.cbinsights.com/blog/ai-fintech-startup-market-map/","meta":[{"id":"rel","value":"nofollow"}],"type":"link","children":[{"type":"span","value":"over 100 companies"}]},{"type":"span","value":" in the US using AI in the financial services industry, ranging from debt collection to insurance."}]},{"type":"paragraph","children":[{"type":"span","value":"For example, New York-based Kasisto uses an AI chatbot to help users with banking. Regardless of whether a client asks a question about analyzing their spending, or managing different accounts across platforms, Kasisto’s deep AI knows the ins and outs of banking. The start-up must be doing something right as it "},{"url":"http://www.pymnts.com/news/investment-tracker/2017/ai-fintech-kasisto-grabs-9-2-million-in-funding/","type":"link","children":[{"type":"span","value":"recently raised"}]},{"type":"span","value":" $9.2 million in funding."}]},{"type":"paragraph","children":[{"type":"span","value":"Incubators and accelerators are starting to take note of AI’s potential in business. The "},{"url":"https://www.techinasia.com/meet-asias-accelerator-ai-startups-founded-techstars-london-director","type":"link","children":[{"type":"span","value":"Hong Kong-based Zeroth.AI"}]},{"type":"span","value":" was created to nurture AI-based start-ups, while "},{"url":"http://ventureburn.com/2017/03/go-ignite-second-call-startups/","meta":[{"id":"rel","value":"nofollow"}],"type":"link","children":[{"type":"span","value":"Go Ignite"}]},{"type":"span","value":", which is primarily based out of the US, focusses on AI in the telecoms space."}]},{"type":"paragraph","children":[{"type":"span","value":"Should AI be used in the further evolution of fintech and better lead management in the private wealth industry? Yes. The applications are almost limitless, allowing for a range of ways to process, sift through, and analyze financial data, resulting in an overall better economy."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re interested in improving lead management, streamlining your business workflow, and CRM with AI chatbots, take a look at "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell’s Touch app solution"}]},{"type":"span","value":". Touch enables call center agents to handle multiple customer conversations and issues simultaneously. And, thanks to machine learning, it also allows for the automation of interaction with your customers."}]}]}}}},{"seo":{"title":"Should regulation bodies oversee cyber security needs?","description":"Clickatell looks at the complex issues surrounding cyber security and privacy,and the role of regulatory bodies in the future.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format","id":"DatoCmsAsset-25983991"}},"internalName":"Should regulation bodies oversee cyber security needs?","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960551","name":"Product Insights","slug":"product-insights"},{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIEg4LDQ4NDhMNBQ0NDRENDQUNFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QEi8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEDBAf/xAAcEAABBAMBAAAAAAAAAAAAAAAAAQIDBBEyMxL/xAAUAQEAAAAAAAAAAAAAAAAAAAAB/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8AyCmmZQlLGiMyD6XUJWOYlQcqehETtxxL/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIEg4LDQ4NDhMNBQ0NDRENDQUNFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QEi8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEDBAf/xAAcEAABBAMBAAAAAAAAAAAAAAAAAQIDBBEyMxL/xAAUAQEAAAAAAAAAAAAAAAAAAAAB/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8AyCmmZQlLGiMyD6XUJWOYlQcqehETtxxL/9k="}},"id":"DatoCmsTemplateArticle-62245923","title":"Should regulation bodies oversee cyber security needs?","slug":"regulation-bodies-cyber-security","meta":{"updatedAt":"2023-01-17T08:34:52.283+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"As the world moves toward an always on ecosystem of connected devices, aptly named the Internet of Things (IoT), questions around cyber security begin to arise. Having your devices always linked to the internet increases the chance of private information being stolen."}]},{"type":"paragraph","children":[{"type":"span","value":"Personalized data is no longer a centralized thing. Gone are the days of just having a Google, Facebook, or even Geocities account. Now, pretty much everything from game consoles to watches want some of your private information and an internet connection. And if you’re the kind of person who re-uses a password over a multitude of accounts, then hackers can access as much as they want, even if there are just cat photos on your phone."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Can regulators improve smart devices for everyone?"}]},{"type":"paragraph","children":[{"type":"span","value":"Throughout most of the world, there’s no regulatory body that governs each and every device and how cyber security standards are handled. Creating a centralized organization would go a long way in creating a safer world for your IoT devices and personal information. An organization of this magnitude would not only be overseen by governments, but private entities that have experience in cyber security measures and would also benefit from such an establishment."}]},{"type":"paragraph","children":[{"type":"span","value":"There’s a whole range of companies holding your personal information, and who lock away all of that data in different ways. For example, your favorite online shopping site may ask for your credit card info to complete your purchase, but that info is often housed by a third-party that sspecializesin such things."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Should governments be involved in cyber security?"}]},{"type":"paragraph","children":[{"type":"span","value":"Including governments in cyber security procedures not only allows for influence in local laws, but the holding of countries accountable as well. Though this does raise some concerns, one of which is the United States’ "},{"url":"https://www.theguardian.com/world/2013/jun/06/us-tech-giants-nsa-data","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"involvement in PRISM"}]},{"type":"span","value":", which Edward Snowden revealed to the world in 2013."}]},{"type":"paragraph","children":[{"type":"span","value":"During the leak, Snowden revealed that top-tier internet-based companies, such as Google and Facebook, were supplying the US intelligence agency, the NSA, with the personal information of users. Even Microsoft was implicated in the debacle, allowing for backdoors inside the Windows operating system. If you sent any private images over Skype in 2011, there’s a good chance the NSA has them."}]},{"type":"paragraph","children":[{"type":"span","value":"In this instance, no single organization should be allowed full access to IoT devices or private information, but rather a collective that can police each other."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Some of the enforcements"}]},{"type":"paragraph","children":[{"type":"span","value":"There are, of course, a few ways in which a unified body could create a safer environment for an IoT world."}]},{"type":"paragraph","children":[{"type":"span","value":"Firstly, devices should come with randomly generated passwords and logins. Not only does your home router include some very standard details, but a generic access address as well, which is either 192.168.1.1 or 10.0.0.2."}]},{"type":"paragraph","children":[{"type":"span","value":"Recently, "},{"url":"https://www.bleepingcomputer.com/news/technology/this-iot-dildo-has-an-embedded-wifi-streaming-camera-and-laughable-security/","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"an IoT sex toy"}]},{"type":"span","value":", one of the most private of devices, was found to include a universal address, username, and password. Considering it has a built-in camera for streaming, that’s quite a privacy concern. Giving these devices randomly generated access details would go a long way in negating information leaks and hacking."}]},{"type":"paragraph","children":[{"type":"span","value":"Another way to protect IoT devices, though one that is contentious, is the use of automatic and forced firmware upgrades. This isn’t always feasible as many users don’t have access to an always-on internet connection."}]},{"type":"paragraph","children":[{"type":"span","value":"Forced updates allow companies to make sure that users always have the latest security patches installed in order to protect them and their data from malicious attacks. Game consoles, such as the Xbox One and PlayStation 4, will not allow users to play multiplayer games until the device is up to date. Automatic updates also introduce other problems though, such as the ability to "},{"url":"https://www.rllmukforum.com/index.php?/topic/271864-ps3-firmware-445-bricking-consoles-do-not-update-your-firmware/&page=2","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"brick a console"}]},{"type":"span","value":", rendering it completely useless."}]},{"type":"paragraph","children":[{"type":"span","value":"Companies could also be held liable for security breaches with their devices, as seen with the 2011 Sony PlayStation Network hack. This method would require a number of lawsuits to take place and as seen with the example, "},{"url":"http://www.eurogamer.net/articles/2015-01-23-sony-finally-offering-compensation-for-2011-psn-hack","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"can take years to complete"}]},{"type":"span","value":"."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"What about Stuxnet?"}]},{"type":"paragraph","children":[{"type":"span","value":"The easiest way to not put your information and privacy at risk is to completely disconnect from the internet. However, as "},{"url":"https://www.wired.com/2014/11/countdown-to-zero-day-stuxnet/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Stuxnet proved in 2010"}]},{"type":"span","value":", this too is no longer a viable option."}]},{"type":"paragraph","children":[{"type":"span","value":"Stuxnet is a malicious computer worm which managed to access Iran’s nuclear power program and bring it to a halt, something that wasn’t connected to the internet at all. It achieved this feat by hiding on USB drives, hopping from Windows PC to Windows PC until the program found its desired target."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s possible you won’t be targeted by a Stuxnet-like attack, but the potential is there. Since it was rumored to be created by governments, would you want them protecting your data?\nIf you are interested in automating your home, "},{"url":"/articles/technology/home-automation-smart-home-assistants/","type":"link","children":[{"type":"span","value":"read our article"}]},{"type":"span","value":". The piece outlines what smart home assistance is, how it is the future of living, and how you can protect your IoT home from cyber attacks."}]}]}}}},{"seo":{"title":"Here’s why more students should focus on artificial intelligence","description":"Clickatell offers some advice to would-be students considering a career in Artificial Intelligence and how they can join some of the leading tech companies.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633155353-hggggg.jpg?auto=format","id":"DatoCmsAsset-25983968"}},"internalName":"Here’s why more students should focus on artificial intelligence","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633155353-hggggg.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633155353-hggggg.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633155353-hggggg.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633155353-hggggg.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChEXDhgOGhgRDh0hIh0NHRUaHSITGiEeHysvGh0oHRUiJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFh07LzsvLy81NTUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAGAAEEBQf/xAAhEAABAwMEAwAAAAAAAAAAAAABAAIFBDKRAwYxMxESE//EABUBAQEAAAAAAAAAAAAAAAAAAAME/8QAGREAAwADAAAAAAAAAAAAAAAAAAECAxEh/9oADAMBAAIRAxEAPwAjmpWgfp9gyq2Nr6Au7AguWe75XHKiRT3e9xykUhPK0wz3VN0ehoXhJZ7u5xLWeSeUyNz0qnPWj//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633155353-hggggg.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChEXDhgOGhgRDh0hIh0NHRUaHSITGiEeHysvGh0oHRUiJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFh07LzsvLy81NTUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAGAAEEBQf/xAAhEAABAwMEAwAAAAAAAAAAAAABAAIFBDKRAwYxMxESE//EABUBAQEAAAAAAAAAAAAAAAAAAAME/8QAGREAAwADAAAAAAAAAAAAAAAAAAECAxEh/9oADAMBAAIRAxEAPwAjmpWgfp9gyq2Nr6Au7AguWe75XHKiRT3e9xykUhPK0wz3VN0ehoXhJZ7u5xLWeSeUyNz0qnPWj//Z"}},"id":"DatoCmsTemplateArticle-62245926","title":"Here’s why more students should focus on artificial intelligence","slug":"students-artificial-intelligence","meta":{"updatedAt":"2023-01-17T08:37:17.461+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI career paths"}]},{"type":"paragraph","children":[{"type":"span","value":"Young people who are going to be leaving school and starting their tertiary education studies soon might be wondering what career paths they should focus on. And for anyone who is in touch with what is happening in the world and future technology trends, the answer should be obvious. Artificial intelligence. Literally changing the way our world operates, we’re all dealing with aspects of this tech daily and likely don’t even know it."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The harsh reality of youth unemployment"}]},{"type":"paragraph","children":[{"type":"span","value":"Youth unemployment globally is reaching higher levels than ever and is set to continue increasing this year. Research by the "},{"url":"http://www.ilo.org/global/topics/youth-employment/lang--de/index.htm","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"International Labor Organization"}]},{"type":"span","value":" shows unemployment is set to increase by half a million this year to reach 71 million – the first such increase in three years. Also of concern is the high level of youth who are employed but still live in extreme or moderate poverty. A staggering 40 percent of youth fall into this bracket."}]},{"type":"paragraph","children":[{"type":"span","value":"So, what are the best options for young people who are able to better their circumstances through education and employment? The unfortunate reality is that having been educated is no longer a guarantee of employment. Perhaps, the system can be manipulated to ensure young people have a greater likelihood of being employed? And part of that is knowing what industries and technologies are up and coming to get a foot in the door from the ground level."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The path to Silicon Valley lies in artificial intelligence"}]},{"type":"paragraph","children":[{"type":"span","value":"For many years, the need to study STEM (science, technology, engineering, and math) subjects has been emphasized. But now those in these industries are taking things a step further. They’re particularly emphasizing the need for subjects – math engineering, computer science, economics and neuroscience – which will assist students in beginning their career path in machine learning."}]},{"type":"paragraph","children":[{"type":"span","value":"Facebook, which uses artificial intelligence to analyze your online behavior to figure out what you like and scrutinize your photos so it knows who to tag,"},{"url":"https://techcrunch.com/2016/12/01/facebooks-advice-to-students-interested-in-artificial-intelligence/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" recommends university students"}]},{"type":"span","value":" work with a professor with experience in these fields. It also suggests students befriend a PhD student who has a little more time on their hands and knowledge to share, and try to find an internship in this industry so they can leave university with some on the job knowledge. In addition, to really put themselves ahead of the pack, students should try to release a piece of open source code before they’ve left campus."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Where do people with these skills work?"}]},{"type":"paragraph","children":[{"type":"span","value":"Just about every industry needs employees with skills in AI. From agriculture to medicine, AI is no longer one of many future technology trends. It’s happening right now, in those offices and in those laboratories. According to the"},{"url":"http://theinstitute.ieee.org/career-and-education/career-guidance/how-to-land-a-job-in-artificial-intelligence","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" IEEE"}]},{"type":"span","value":", an organization which seeks to advance technology for humanity, thousands of openings in artificial intelligence and machine learning posted on job boards are going unfilled. AI is one of the fastest growing areas for high-tech professionals but one in which there are far too many unqualified engineers."}]},{"type":"paragraph","children":[{"type":"span","value":"Research has found that Apple, Google, and IBM are all top employers in this industry. And who wouldn’t want to put one of those company names on their resume? In addition, universities are poached of their AI stars as these corporations fulfill their need for staffers. Tech firms are now investing massive money in ensuring education and research at these universities continue."}]},{"type":"paragraph","children":[{"type":"span","value":"Says the"},{"url":"http://www.economist.com/news/business/21695908-silicon-valley-fights-talent-universities-struggle-hold-their","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" Economist"}]},{"type":"span","value":": \"And tech firms could help to do even more to develop and replace talent, for example by endowing more professorships and offering more grants to researchers. Tech firms have the cash to do so, and the motivation. In Silicon Valley it is talent, not money, that is the scarcest resource.\""}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"As mentioned, we’re all using artificial intelligence without realizing it. Next time you’re on Facebook and it suggests you tag yourself and your friends in photos, realize you could be part of the next big moment in artificial intelligence. Have a look at our new offering, "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":". It’s an example of using chatbots to improve the efficiency of your business’ call center. Touch uses a combination of chatbots, online chats, and machine learning to ensure speedy and effective resolution to your clients’ queries."}]}]}}}},{"seo":{"title":"What the future really holds for autonomous cars","description":"Clickatell looks at the current prospects for the self-drive car and the formidable challenges in their development.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633105820-kdhfw.jpg?auto=format","id":"DatoCmsAsset-25888876"}},"internalName":"What the future really holds for autonomous cars","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633105820-kdhfw.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633105820-kdhfw.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633105820-kdhfw.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633105820-kdhfw.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhALDhIQDQ0TDhkRFhUWIx8dIiITGiYdHysjHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDsoHSg7Ly8vLzs7OzsvLy8vNS8vLy8vNS87Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQABBv/EACAQAAEBCAMAAAAAAAAAAAAAAAEAAgQGERITITEDFjL/xAAWAQEBAQAAAAAAAAAAAAAAAAAEAwL/xAAbEQABBQEBAAAAAAAAAAAAAAACAAETMVEDEf/aAAwDAQACEQMRAD8A0PPEzwwxMBDdwe6ZUoXnAtaQbIGcBFl6O9qsQYkcXRa9BjztRKo1At6VpgmflrD8xxf/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633105820-kdhfw.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhALDhIQDQ0TDhkRFhUWIx8dIiITGiYdHysjHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDsoHSg7Ly8vLzs7OzsvLy8vNS8vLy8vNS87Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQABBv/EACAQAAEBCAMAAAAAAAAAAAAAAAEAAgQGERITITEDFjL/xAAWAQEBAQAAAAAAAAAAAAAAAAAEAwL/xAAbEQABBQEBAAAAAAAAAAAAAAACAAETMVEDEf/aAAwDAQACEQMRAD8A0PPEzwwxMBDdwe6ZUoXnAtaQbIGcBFl6O9qsQYkcXRa9BjztRKo1At6VpgmflrD8xxf/2Q=="}},"id":"DatoCmsTemplateArticle-62245935","title":"What the future really holds for autonomous cars","slug":"future-really-holds-autonomous-cars","meta":{"updatedAt":"2023-01-17T08:47:11.159+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Challenges for autonomous vehicles"}]},{"type":"paragraph","children":[{"type":"span","value":"2016 was as big a year for autonomous cars as it was for false promises. The revolution, as it was claimed, is imminent. Tesla Motors co-founder, Elon Musk, wants to build "},{"url":"http://www.pocket-lint.com/news/132405-what-is-elon-musk-s-700mph-hyperloop-the-subsonic-train-explained","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"trains that travel at 760 miles an hour"}]},{"type":"span","value":" between California and Europe. The tech tycoon said that his “fully autonomous” car would be ready to launch by 2018. It’s all created an enormous amount of hype with media painting the picture of our future: a world where we sit in pods and read or listen to music as we’re driven to work, instructing our cars to park."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/autonomous-cars-wouldnt-believe-ces-2017/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Autonomous cars you wouldn’t believe we saw at CES 2017"}]}]},{"type":"paragraph","children":[{"type":"span","value":"Yet even the most optimistic examination of the present state of autonomous car technology suggests that a takeover of the transport system’s status quo is about as likely as the long-awaited arrival of the jet pack as seen in comic books from the 1960s. We examine some of the hindrances to the adoption of autonomous cars and see if it really is all that it’s hyped up to be."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Rock beats scissors; human brain beats computer"}]},{"type":"paragraph","children":[{"type":"span","value":"Autonomous cars don’t drink and drive, fall asleep at the wheel, text, talk on the phone, or put makeup on while driving. With all their artificially-intelligent bells and whistles, they’re able to navigate roads without any of these human failings that can result in accidents."}]},{"type":"paragraph","children":[{"type":"span","value":"But there’s something that autonomous cars don’t deal with very well – the unexpected. The human brain is still light years ahead of any computer when it comes to making decisions in the face of sudden, unforeseen events on the road."}]},{"type":"paragraph","children":[{"type":"span","value":"Computer algorithms can ensure that self-driving cars obey the rules of the road – allowing them to turn, stop and slow down at appropriate times. But this technology can’t control the driving behavior of others on the road. Autonomous cars will have to deal with drivers who speed, overtake on dangerous stretches of road and drive down one-way streets."}]},{"type":"paragraph","children":[{"type":"span","value":"One solution is to equip the cars with transponders. In a similar way to how airplanes avoid each other in the air, this artificial intelligence will allow cars to “talk” to one another. Current speed, position, and direction can all be sent back and forth in a process known as "},{"url":"https://en.wikipedia.org/wiki/Vehicle-to-vehicle","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"vehicle-to-vehicle communication (V2V)"}]},{"type":"span","value":". The problem with V2V is that it’ll only be effective when there are large numbers of V2V-enabled cars on the road. And it’ll be some time before that happens."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Nobody wants a car that can only drive in the sunshine"}]},{"type":"paragraph","children":[{"type":"span","value":"If snow, fog, rain, and any kind of inclement weather make driving difficult for humans, how much more difficult will these conditions be for a computer? Autonomous cars stay in their lanes using cameras and sensors which track lines on the road and pavement. But they’ll struggle to do this if, for example, the road is covered in snow."}]},{"type":"paragraph","children":[{"type":"span","value":"Autonomous car manufacturers have listed weather as one of the major causes of system failure, after which drivers have to assume control. But they’re confident that this technology can be improved and that this challenge can be overcome. Mercedes-Benz, for example, already offers a car with 23 different sensors that detect anything from guardrails to oncoming traffic to help keep the vehicle within its lanes."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Autonomous cars lost in a world of navigation"}]},{"type":"paragraph","children":[{"type":"span","value":"Google’s bubble-shaped autonomous cars rely heavily on very heavily detailed maps – far more detailed than those in the conventional Google Maps. These communicate the location of intersections, traffic signs, signals, and other obstacles. The cars use these maps along with data from their sensors to navigate."}]},{"type":"paragraph","children":[{"type":"span","value":"But very few roads have been mapped to this degree of detail and even if they were, infrastructure is constantly changing. The construction of new roads and highways leads to road closures and detours; an intersection that was a four-way stop may have traffic lights installed or become a roundabout. To try to resolve this, many companies are focusing on enhancing their mapping software but it’s a constant game of catch up."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Making the tough decision, fast"}]},{"type":"paragraph","children":[{"type":"span","value":"Consider this scenario: In the midst of fast-moving traffic, a ball bounces across the road, pursued by two small children. The autonomous car’s only options are to hit the children or veer off the road, potentially striking another obstacle and causing harm to the car’s occupants. What is the best decision to make? Should a computer be given the authority to prioritize pedestrians or passengers?"}]},{"type":"paragraph","children":[{"type":"span","value":"These are the sorts of questions that continue to hang over the autonomous vehicle industry. And engineers are constantly trying to find solutions to these challenges. In the event of an imminent accident, a human driver will make a series of split-second decisions. But in a car controlled by artificial intelligence, it’s a predetermined choice controlled by a programmer. This is one of the greatest challenges to autonomous vehicle manufacturers and, for now, there’s no concrete solution on the cards.\nOther issues, such as cost and user adoption, will be decided in the marketplace. There’s no doubt that autonomous driving technology will enable tremendous business and service-level innovation, but the question over when the technology will be good enough remains. As with every major technological transition, there’ll be winners and there’ll be losers. Every decision that manufacturers make now will influence whether it is them pioneering the world’s first feasible autonomous vehicle, or their competitors. "},{"url":"/articles/technology/technologys-place-autonomous-vehicle-sunshine/","type":"link","children":[{"type":"span","value":"Read more on the future of this rollercoaster industry in our article"}]},{"type":"span","value":", which highlights some of the changes that autonomous cars will bring to our everyday lives."}]}]}}}},{"seo":{"title":"Chatbots need better long-term memories","description":"Clickatell looks at some of the important issues surrounding AI-driven chatbots and why they might need longer term memories.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633146869-hrjhv.jpg?auto=format","id":"DatoCmsAsset-25976687"}},"internalName":"Chatbots need better long-term memories","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633146869-hrjhv.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633146869-hrjhv.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633146869-hrjhv.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633146869-hrjhv.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoNCAoNCQ4FDBMQBQ0NDRENDQUYFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgUOEAUKFS8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAAAwIEBf/EABwQAAIBBQEAAAAAAAAAAAAAAAABAgMFEjEzBP/EABUBAQEAAAAAAAAAAAAAAAAAAAIA/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8Ap020NnJ4C4bGVeYRYtweQEfcBJ//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633146869-hrjhv.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoNCAoNCQ4FDBMQBQ0NDRENDQUYFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgUOEAUKFS8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAAAwIEBf/EABwQAAIBBQEAAAAAAAAAAAAAAAABAgMFEjEzBP/EABUBAQEAAAAAAAAAAAAAAAAAAAIA/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8Ap020NnJ4C4bGVeYRYtweQEfcBJ//2Q=="}},"id":"DatoCmsTemplateArticle-62245939","title":"Chatbots need better long-term memories","slug":"chatbots-need-better-long-term-memories","meta":{"updatedAt":"2022-11-09T12:36:46.049+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Chatbot performance matters"}]},{"type":"paragraph","children":[{"type":"span","value":"Every consumer wants a business that’s functional, provides options and is easy to engage with. Slowing down consumer engagement is detrimental to businesses since customers will not want to deal with such companies in the future. This is why chatbots have been a revelation for businesses and customer management. To that end, let’s examine what chatbots do and why they need longer-term memories to continue benefitting everyone involved."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What are chatbots?"}]},{"type":"paragraph","children":[{"type":"span","value":"Everyone dreads being put on hold when calling a company. Sometimes all customers have is a simple question, requiring a few moments of support staff’s time. Yet, due to the volume of calls companies get, it just isn’t possible to assign everyone a knowledgeable person at any given moment. But what if there existed a powerful tool that provides answers, tailored to customer requests, that never required putting the customers on hold?"}]},{"type":"paragraph","children":[{"type":"span","value":"That’s exactly what chatbots do. As ChatBot Magazine"},{"url":"https://chatbotsmagazine.com/the-complete-beginner-s-guide-to-chatbots-8280b7b906ca#.dmfndtj7x","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" defines"}]},{"type":"span","value":" it: “A chatbot is a service, powered by rules and sometimes artificial intelligence, that you interact with via a chat interface. The service could be any number of things, ranging from functional to fun, and it could live in any major chat product.”"}]},{"type":"paragraph","children":[{"type":"span","value":"From answering basic questions on a website about a business’ services to managing entire banking accounts, chatbots can solve a wide variety of problems. And with the incredible progress in artificial intelligence, there’s no limit as to what chatbots can help with."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Why memory matters"}]},{"type":"paragraph","children":[{"type":"span","value":"App founder, Nikhil Vimal, "},{"url":"http://venturebeat.com/2017/02/22/why-chatbots-need-a-better-long-term-memory/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"notes"}]},{"type":"span","value":" that if the goal of a chatbot is to reduce time and increase convenience, memory should be a top priority for businesses. For example, many people use food apps to order food. Conveniently, these apps tend to store data you’ve used before, reducing the amount of time needed to interact with the app."}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots do not do this, often – requiring users to input every time, even if it’s in fancier form, mimicking the interaction of another person. As Vimal notes: “No one will switch from an app to a chatbot if it only takes longer on a chatbot.”"}]},{"type":"paragraph","children":[{"type":"span","value":"While improving user interfaces and making chatbots more diverse in their design is important, businesses must be looking wider ­– especially in terms of memory, to really push the emphasis on customer management and convenience to the front."}]},{"type":"paragraph","children":[{"type":"span","value":"For example, Clickatell’s own powerful chatbot technology,"},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":" Clickatell Touch"}]},{"type":"span","value":", provides plenty of innovation in this area. The Touch Cards, based on Touch technology, can be customized to allow you to automate typical workflow processes in your business. This allows customers to seamlessly navigate the processes without the intervention of a call center agent. This is what captures the heart of the modern chatbot and, of course, it's future."}]}]}}}},{"seo":{"title":"Is SMS messaging secure?","description":"Clickatell explains the steps that need to be taken to ensure your SMS messaging is safe and secure.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633157200-istock000018024831medium-300x122.jpg?auto=format","id":"DatoCmsAsset-25984041"}},"internalName":"Is SMS messaging secure?","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633157200-istock000018024831medium-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633157200-istock000018024831medium-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633157200-istock000018024831medium-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633157200-istock000018024831medium-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhYVDiAVFQ0VDh0VDhEYFxUZGBYfFhUaHysjHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0NHRAQHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYH/8QAHxAAAQMDBQAAAAAAAAAAAAAAAQACAwURMQQTFCFC/8QAFgEBAQEAAAAAAAAAAAAAAAAAAQIA/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAECEhH/2gAMAwEAAhEDEQA/ALptR0xHTgnVP10L4rByzaFxtkqlpBO3krTCQ3bLDlQj0hIJSbZQnhGj/9k="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633157200-istock000018024831medium-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhYVDiAVFQ0VDh0VDhEYFxUZGBYfFhUaHysjHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0NHRAQHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYH/8QAHxAAAQMDBQAAAAAAAAAAAAAAAQACAwURMQQTFCFC/8QAFgEBAQEAAAAAAAAAAAAAAAAAAQIA/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAECEhH/2gAMAwEAAhEDEQA/ALptR0xHTgnVP10L4rByzaFxtkqlpBO3krTCQ3bLDlQj0hIJSbZQnhGj/9k="}},"id":"DatoCmsTemplateArticle-62245955","title":"Is SMS messaging secure?","slug":"sms-messaging-secure","meta":{"updatedAt":"2023-01-17T08:51:17.141+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"We all use SMS messaging daily. To communicate with loved ones, to complete administrative tasks, and so much more. The beauty of sending a message is that it will be opened and it will be seen in a short space of time. And most of the time our safety isn’t an issue. But how safe is it really to send messages in this way? Turns out, not always 100% safe."}]},{"type":"paragraph","children":[{"type":"span","value":"“Unfortunately, with normal SMS [text messages] you have very little privacy because they’re not encrypted,” said Micah Lee, a security technologist in San Francisco who works to help protect journalists from hacking, to"},{"url":"http://www.usatoday.com/story/tech/columnist/2016/04/16/texting-texts-security-hacking/83118320/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" USA Today"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"“There are a lot of different things to be concerned about, like private messages with your boyfriend or girlfriend, trade secrets if you’re starting businesses, or say you’re an activist trying to organize a local protest.”"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Additional security for mobile phones"}]},{"type":"paragraph","children":[{"type":"span","value":"Last year, messaging service WhatsApp promised \"end-to-end encryption\" on all content sent by any one of its users to another of its users. That's more than one billion people and counting."}]},{"type":"paragraph","children":[{"type":"span","value":"“Privacy and security are in our DNA, which is why we have end-to-end encryption in the latest versions of our app. When end-to-end encrypted, your messages, photos, videos, voice messages, documents, and calls are secured from falling into the wrong hands,” said WhatsApp."}]},{"type":"paragraph","children":[{"type":"span","value":"WhatsApp's end-to-end encryption ensures only you and the person you're communicating with can read what is sent, and nobody in between, not even WhatsApp. Your messages are secured with a lock, and only the recipient and you have the special key needed to unlock and read your message. For added protection, every message you send has a unique lock and key. All of this happens automatically: no need to turn on settings or set up special secret chats to secure your messages."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"How can you ensure your SMS messaging is secure?"}]},{"type":"paragraph","children":[{"type":"span","value":"FaceTime and iMessage are two other services which offer the same levels of protection. But, regular text messages aren’t encrypted at all. Other user-favorite chat apps including Facebook Messenger, Snapchat, Kik, Skype, and Yahoo Messenger only offer in-transit encryption, which means they could be accessed by a third party."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re not able to message your friends, family, and customers using any of these applications, consider using Signal for Android. Using it enables you to encrypt both your texts and phone calls. Another option for Android users is the Knox app. It's unique in that it works via a chip embedded in the phone itself."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Should you be using SMS messaging to communicate with customers?"}]},{"type":"paragraph","children":[{"type":"span","value":"Yes! You should definitely be using SMS to get in touch with your customers. It turns out a massive majority of your customers want to use SMS to solve their queries. Your customers have their phones in their hands constantly and they’d rather use it in their hands than at their ears."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"And how can you safely use it to communicate with consumers?"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s important that you install additional security for mobile phones. You could use encryption software so you can safely text customers. For example,"},{"url":"/products/sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" Clickatell Platform"}]},{"type":"span","value":" is 100% secure and allows you to communicate with customers effectively and securely. You should also develop a text usage policy which ensures only certain people are authorized to send messages and stipulates which messages may be sent."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"If you’d like to learn more about how to use"},{"url":"/articles/digital-marketing/use-sms-marketing-improved-customer-service/","type":"link","children":[{"type":"span","value":" SMS marketing for improved customer service"}]},{"type":"span","value":", read our recent article. It details tips on how to use SMS messaging effectively for quick, easy, and effective communication with your customers."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"5 trends that’ll change the mobile market this year","description":"Clickatell looks at 5 trends that will change mobile marketing in 2017 including video, targeted ads, wearable technology, and increased engagement.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633156454-uuuu.jpg?auto=format","id":"DatoCmsAsset-25984005"}},"internalName":"5 trends that’ll change the mobile market this year","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633156454-uuuu.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633156454-uuuu.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633156454-uuuu.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633156454-uuuu.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoOCAgLDg0WDhgOFg0NEBESDQ0OFxoZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDw0OHA0NHDsdFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEDBgf/xAAfEAABAwQDAQAAAAAAAAAAAAABAAIDBBMhMRIjQRH/xAAVAQEBAAAAAAAAAAAAAAAAAAACAf/EABcRAAMBAAAAAAAAAAAAAAAAAAABIQL/2gAMAwEAAhEDEQA/ANfnlayI/ShrKmO5tSV56igbCbu/VB5ULVHNGWDKZDacngMpKAap/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633156454-uuuu.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoOCAgLDg0WDhgOFg0NEBESDQ0OFxoZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDw0OHA0NHDsdFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEDBgf/xAAfEAABAwQDAQAAAAAAAAAAAAABAAIDBBMhMRIjQRH/xAAVAQEBAAAAAAAAAAAAAAAAAAACAf/EABcRAAMBAAAAAAAAAAAAAAAAAAABIQL/2gAMAwEAAhEDEQA/ANfnlayI/ShrKmO5tSV56igbCbu/VB5ULVHNGWDKZDacngMpKAap/9k="}},"id":"DatoCmsTemplateArticle-62245958","title":"5 trends that’ll change the mobile market this year","slug":"5-trends-thatll-change-mobile-market-year","meta":{"updatedAt":"2022-10-26T22:20:43.544+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Mobile marketing trends"}]},{"type":"paragraph","children":[{"type":"span","value":"The mobile market is thriving. Mobile ad spend is up 430% since 2013 with more than 2 billion smartphone users worldwide and predictions have "},{"url":"https://www.emarketer.com/Article/Digital-Ad-Spending-Surpass-TV-Next-Year/1013671","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"71% of all digital spend on mobile by 2020"}]},{"type":"span","value":". It’s clear that the future of digital marketing is mobile. Here are a few trends that will dominate the next 12 months in mobile marketing."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Mobile video will grow"}]},{"type":"paragraph","children":[{"type":"span","value":"No surprises here. Mobile video will comprise the majority of all mobile traffic and enjoy more than half of online ad spend. Factors such as increasing smartphone adoption, the proliferation of 4G and even 5G technologies, continuous innovation and the standardization of video templates will fuel this ever-growing behemoth. New formats such as vertical, 360 degree, and virtual reality (VR) videos will grow in popularity and dominate the environment. We’ll start to see industries such as travel, fashion, and entertainment take advantage of this. Want to travel somewhere? Perhaps you should take a virtual tour first? Want to find a new outfit? You’ll be better off trying it on virtually first. Viewing standards and proven results with shorter formats will make mobile video the most effective, efficient, and widely accepted medium for advertisers."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Targeted ads will become more effective"}]},{"type":"paragraph","children":[{"type":"span","value":"As marketers have realized the strength of mobile, there’s been a surge in targeting consumers via mobile. Whether it’s location based, device specific or proximity marketing - the more data marketers can collect, the greater the accuracy of the ads and promotional offers you’ll receive. This feels like a bit of a double-edged sword. To collect data, marketers are encroaching on privacy. Yet this might be a worthwhile compromise as it means that the adverts you’ll receive are more in tune with your needs and wants."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The proliferation of wearable technology in the mobile market"}]},{"type":"paragraph","children":[{"type":"span","value":"Wearables are already a mainstream technology in the mobile market. With everything from Fitbits that track workout sessions to smart watches that remind you of an impending meeting – the adoption of wearable tech has reached all-time highs and their popularity doesn’t look to be slowing."}]},{"type":"paragraph","children":[{"type":"span","value":"And all this technology comes with a lot of data that businesses and brands are only too happy to have. Following the previous trend, the more data a brand has to analyze and process, the greater the chance that you’ll be getting relevant communication from said brand."}]},{"type":"paragraph","children":[{"type":"span","value":"So what of the future? Well, Sony is working on a "},{"url":"http://www.pocket-lint.com/news/137527-sony-smart-contact-lens-will-record-everything-you-see-with-the-blink-of-an-eye","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"smart contact lens"}]},{"type":"span","value":" that can record and store video with the blink of an eye. It’s clear how something like this could be an absolute game changer for marketers and advertisers. Personalized ads straight to your eyes."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Mobile web sees the death of the app"}]},{"type":"paragraph","children":[{"type":"span","value":"2016 was a definitive year for the mobile app. App launches grew 24 percent, but app installs only grew by 6 percent. And half the apps installed were used just "},{"url":"https://www.slideshare.net/adobe/2016-mobile-benchmark-report","meta":[{"id":"rel","value":"nofollow"}],"type":"link","children":[{"type":"span","value":"10 times"}]},{"type":"span","value":". Matt Asay, vice president of Adobe Marketing Cloud, says of this trend, “Consumers will stick with what they know and the app graveyard will continue to expand, having marketers look elsewhere to reach their markets.” And Asay says that will be the mobile web. So if you’re a marketer looking for an in, look towards investing in mobile web rather than another app."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Increased engagement with the mobile market via messaging"}]},{"type":"paragraph","children":[{"type":"span","value":"While mobile app fatigue grows, interest in mobile messaging apps such as Whatsapp, Snapchat, Facebook Messenger and Google’s RCS remains strong. "},{"url":"http://www.businessinsider.com/the-messaging-app-report-2015-11","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Business Insider"}]},{"type":"span","value":" suggests that this is a direct result of how people communicate and coincides with falling data prices, cheaper devices, and improved features. But marketers should approach messaging apps with caution and reverence. These spaces are highly personal. People use these apps to connect with friends and families. For marketers to enter this space may be met with considerable hesitancy and even backlash. But customer service will afford brands and ‘in’. It’ll give customers a channel to ask questions and resolve issues. Once the brand has built a level of trust, then they can engage with them on a deeper level with new content.\nWhat’s clear from these trends is that customer behavior will be at the forefront of any innovation. And technology is moving at a rapid pace, demanding that marketers learn more, faster. Mobile marketing is taking great strides towards a future it will ultimately shape. Not just in 2017 but for years to come. If you’re unsure of how these trends will affect your business, then read our latest article. It answers "},{"url":"/articles/digital-marketing/5-questions-mobile-marketing-pros/","type":"link","children":[{"type":"span","value":"several pertinent questions to help you come to terms with the fast-paced mobile marketing world"}]},{"type":"span","value":", particularly when it comes to communicating with your market."}]}]}}}},{"seo":{"title":"Women in tech: Not just a technology trend","description":"Clickatell discusses how women tend to be under-represented in the Tech industry and especially in technology, engineering, and information security.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633157472-istock000016464114-150dpi-300x122.jpg?auto=format","id":"DatoCmsAsset-25984060"}},"internalName":"Women in tech: Not just a technology trend","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633157472-istock000016464114-150dpi-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633157472-istock000016464114-150dpi-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633157472-istock000016464114-150dpi-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633157472-istock000016464114-150dpi-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQCAgLFhANDhkNDhYNDxENFg0YFxgZGBYVFhUaHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAaAAAABwAAAAAAAAAAAAAAAAAAAgMEBQYH/8QAHBAAAgICAwAAAAAAAAAAAAAAAAECBQMRITIz/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwT/xAAXEQEBAQEAAAAAAAAAAAAAAAABAEEh/9oADAMBAAIRAxEAPwDXZZccYcMi7DOlBhtvQysfETIxq7cTWWABCw6sBMvZy//Z"},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633157472-istock000016464114-150dpi-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQCAgLFhANDhkNDhYNDxENFg0YFxgZGBYVFhUaHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAaAAAABwAAAAAAAAAAAAAAAAAAAgMEBQYH/8QAHBAAAgICAwAAAAAAAAAAAAAAAAECBQMRITIz/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwT/xAAXEQEBAQEAAAAAAAAAAAAAAAABAEEh/9oADAMBAAIRAxEAPwDXZZccYcMi7DOlBhtvQysfETIxq7cTWWABCw6sBMvZy//Z"}},"id":"DatoCmsTemplateArticle-62245975","title":"Women in tech: Not just a technology trend","slug":"women-in-tech-technology-trend","meta":{"updatedAt":"2022-10-26T22:20:30.319+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Women in tech"}]},{"type":"paragraph","children":[{"type":"span","value":"Think about the top bosses at all the biggest tech companies. Zuckerberg, Gates, Cook, Dorsey. They’re all men and all look pretty similar. There’s a big diversity problem in tech and we’re only really becoming aware of it now. The need for an increased number of women in tech is not just a technology trend. It’s an urgent need which needs to see increased involvement and investment from role players at every stage of the education and employment pipeline."}]},{"type":"paragraph","children":[{"type":"span","value":"LinkedIn recently"},{"url":"https://www.linkedin.com/jobs/blog/women-representation-highest-paying-jobs","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" analyzed how women in tech fared among the top 100 highest paying jobs"}]},{"type":"span","value":" in America. Their findings? Not good. Among the highest paying jobs, women were on average in just 30% of these roles."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Women in tech are highly underrepresented "}]},{"type":"paragraph","children":[{"type":"span","value":"Industries where women were “highly underrepresented” were technology, engineering, and information security. On the other hand, industries where women were well represented included HR, marketing, and healthcare."}]},{"type":"paragraph","children":[{"type":"span","value":"The study concludes: “Overall, there is work to be done to encourage women to enter historically male-dominated professions like healthcare and technology.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Early in April, on Equal Pay Day, Facebook COO Sheryl Sandberg, possibly the best-known woman in tech, shared an important message. She pointed to the very real disparity between the salaries paid to men versus women. Women of color are paid even less than that. Part of this is due to disparities in pay for different industries. But the reality of why women in tech are paid less than men can’t be fully explained."}]},{"type":"paragraph","children":[{"type":"span","value":"“The consequences are real and painful. If the pay gap were closed, the average working woman would earn over half a million dollars more in her lifetime. The number of working women living in poverty would be cut in half,” said"},{"url":"https://www.facebook.com/sheryl","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" Sandberg on her Facebook account"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"“Every woman deserves to get paid what she’s worth. When women are paid less than men, it doesn’t just hurt women. It hurts our families, our businesses, and our communities. Equal pay affects all of us - and it will take all of us to fix it.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Research has been conducted which shows that men and women working the same jobs earn different salaries. In one memorable Yale University study,"},{"url":"http://www.yalescientific.org/2013/02/john-vs-jennifer-a-battle-of-the-sexes/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" two almost identical student job applications"}]},{"type":"span","value":" were sent out – with one major difference. The applications were sent from two different names – John and Jennifer. Results showed that both male and female faculty members were biased toward hiring male students over female students."}]},{"type":"paragraph","children":[{"type":"span","value":"So, we need more women in tech. And we need those women to be paid the same salaries as their male counterparts. How can this happen?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"It’s far too easy to say women have no interest in tech"}]},{"type":"paragraph","children":[{"type":"span","value":"The reasons women aren’t equally represented in tech are complex and many. Research has found that women in tech are underpaid, passed by for promotions and face daily sexism. It’s no wonder women who do enter the industry, leave soon afterward."}]},{"type":"paragraph","children":[{"type":"span","value":"A"},{"url":"http://www.mckinsey.com/business-functions/organization/our-insights/breaking-down-the-gender-challenge","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" recent McKinsey study"}]},{"type":"span","value":" points to problems taking place early on in women’s schooling and studies."}]},{"type":"paragraph","children":[{"type":"span","value":"“The technology sector typifies these challenges. Women hold 37 percent of entry-level roles, versus 45 percent for our overall sample, and underrepresentation continues at each stage of the pipeline. Not surprisingly, 38 percent of women in technology feel that their gender will make it difficult for them to advance in the future. These figures are among the highest across all sectors surveyed.”"}]},{"type":"paragraph","children":[{"type":"span","value":"The study concludes with a call for problems throughout the pipeline to be addressed consistently with significant investment rather than jumping yearly from one issue to the next. Technology trends come and go. But this is one issue which is not going away. If you’re interested in reading more about how"},{"url":"/articles/technology/women-in-tech-ai-gender-disparity/","type":"link","children":[{"type":"span","value":" tech can assist in fixing the gender disparity"}]},{"type":"span","value":", read our recent article. In it, we explore how women in tech are using AI to encourage more women to join the field."}]}]}}}},{"seo":{"title":"How a smart home system can make your life better","description":"Clickatell explores some of the features that could appear in the smart home of the future including intelligent sensors and smarter security.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633146423-dj-fu.jpg?auto=format","id":"DatoCmsAsset-25976673"}},"internalName":"How a smart home system can make your life better","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633146423-dj-fu.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633146423-dj-fu.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633146423-dj-fu.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633146423-dj-fu.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQoLDhgQDhUNGhQWDREaFx8lGBYVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoHig7OzsvOzs1Ly8vLzU7Ozs7LzUvLy8vLy8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAHAAQG/8QAIhAAAQMCBgMAAAAAAAAAAAAAAQACAwZBBCEkNHGBERIT/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwEA/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAECIRH/2gAMAwEAAhEDEQA/AMdRs33m8OskfDMiAIJsjCh9w7lIUZPsc7JabZJhIP66ZG3Gkg3UVetjr+1Ebw3D/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633146423-dj-fu.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQoLDhgQDhUNGhQWDREaFx8lGBYVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoHig7OzsvOzs1Ly8vLzU7Ozs7LzUvLy8vLy8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAHAAQG/8QAIhAAAQMCBgMAAAAAAAAAAAAAAQACAwZBBCEkNHGBERIT/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwEA/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAECIRH/2gAMAwEAAhEDEQA/AMdRs33m8OskfDMiAIJsjCh9w7lIUZPsc7JabZJhIP66ZG3Gkg3UVetjr+1Ebw3D/9k="}},"id":"DatoCmsTemplateArticle-62245988","title":"How a smart home system can make your life better","slug":"smart-home-system","meta":{"updatedAt":"2023-01-17T09:18:19.091+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"From switching on lights, tracking your bathroom visits, and changing the time on your alarm, your house is about to really get to know you. We’ll explain how smart home systems are becoming more personal and how they can impact your life for the better."}]},{"type":"paragraph","children":[{"type":"span","value":"There’s a future where your home learns your behavior and habits. It’ll know what time you wake up in the morning and start brewing the coffee for your, it’ll know when you arrive home each evening and start cooking your dinner, it’ll know what food you like to keep in your fridge and order more before you run out. It’ll even know that you need to go to the toilet every night at 3 am and switch on the lights for you so you’re not stumbling around in the dark."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"No more sitting in traffic"}]},{"type":"paragraph","children":[{"type":"span","value":"Imagine there’s a been massive accident on your route home in the early morning. Your alarm clock would become aware of this and wake you up earlier than usual to ensure you can leave your smart home with enough time to get you to the office. All of that planning before you’ve even opened your eyes."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Light up your life"}]},{"type":"paragraph","children":[{"type":"span","value":"Lighting, thermostats and window shades can all be programmed by your smart home system. It’ll know what time you wake up and expect you to arrive home at specific times every evening. It’ll switch on the lights, regulate your thermostat to your preferred temperature, and open or close your shades at the required times."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Presence sensing technology"}]},{"type":"paragraph","children":[{"type":"span","value":"This is the technology that senses when you or your dog are in a particular space. This is how the lights are turned on when you go for a nightly midnight snack and why there’s always food in Fido’s bowl at supper time."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Saving money, not just time"}]},{"type":"paragraph","children":[{"type":"span","value":"An example of how your smart home system can save you money and time is when you step into the shower. No more wasting water and energy as you struggle to reach your desired temperature and pressure. The shower will automatically know how hot you like your water and what pressure you prefer. This ensures you save both water, energy, and time to reach your desired settings."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Smarter security"}]},{"type":"paragraph","children":[{"type":"span","value":"Lighting, sound, and video can make it seem like someone is home. And smart home security surveillance can make it possible for you to see all angles of your home when you’re not around. Just acting like someone is home can be hugely off-putting to potential threats. With these smart home security systems, it’s possible to place a few devices around your home and get real-time feedback on breaches via your mobile phone. And because the system alerts you as soon as there’s a breach, it’s more likely the intruder will be caught."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"The ultimate in your smart home really knowing you"}]},{"type":"paragraph","children":[{"type":"span","value":"Smart devices are coming to your toilet. That’s right, when you have to go, your toilet is learning all about you. Intelligent sensors that are connected to the internet are going to be situated in your toilet bowl. Your new smart toilet will be able to analyze your urine or feces and determine whether you’re healthy or not. It might determine you have a virus or bacterial infection and send you a text message suggesting you pick up some medication at the pharmacy. Or it might pick up something even more ominous, check your and your doctor’s schedule, and suggest an appointment time which suits you both. You might even find out that the stork is visiting your household. That’ll be great news if you’re planning on expanding your family. Not so great news if you share a toilet with your 15-year-old daughter.\nIf the promise of a smart fridge or toilet is something which interests you, check out our recent article about the"},{"url":"/articles/technology/the-pros-and-cons-of-smarthomes/","type":"link","children":[{"type":"span","value":" pros and cons of smart homes"}]},{"type":"span","value":". It details why the convenience, customization, and ease of living in a smart home can outweigh the cost and connectivity issues of these internet connected homes."}]}]}}}},{"seo":{"title":"How AI can help with B2B marketing and lead generation","description":"Clickatell discusses how AI can help improve B2B marketing and lead generation and help cement the relationship between your sales and marketing teams.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633154041-dfghjk.jpg?auto=format","id":"DatoCmsAsset-25977050"}},"internalName":"How AI can help with B2B marketing and lead generation","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633154041-dfghjk.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633154041-dfghjk.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633154041-dfghjk.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633154041-dfghjk.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFg0VDhgKDg0NDh0NDQ0MFxQlGBYVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAoOHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAEBQYB/8QAHhAAAQMEAwAAAAAAAAAAAAAAAQACAwURITEEEhT/xAAXAQADAQAAAAAAAAAAAAAAAAADBAUB/8QAGREAAwADAAAAAAAAAAAAAAAAAAECAxES/9oADAMBAAIRAxEAPwCufV2NdtCvrTHy2ukspN9oIE+gZQKZQxwuS0h50ZAJK1IoSegytWpilytn/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633154041-dfghjk.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFg0VDhgKDg0NDh0NDQ0MFxQlGBYVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAoOHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAEBQYB/8QAHhAAAQMEAwAAAAAAAAAAAAAAAQACAwURITEEEhT/xAAXAQADAQAAAAAAAAAAAAAAAAADBAUB/8QAGREAAwADAAAAAAAAAAAAAAAAAAECAxES/9oADAMBAAIRAxEAPwCufV2NdtCvrTHy2ukspN9oIE+gZQKZQxwuS0h50ZAJK1IoSegytWpilytn/9k="}},"id":"DatoCmsTemplateArticle-62245992","title":"How AI can help with B2B marketing and lead generation","slug":"ai-b2b-marketing-lead-generation","meta":{"updatedAt":"2023-01-17T09:19:01.323+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI lead generation"}]},{"type":"paragraph","children":[{"type":"span","value":"Artificial Intelligence (AI) and machine learning exist in our everyday lives, whether it be asking Siri about a new song, or Netflix suggesting what to watch next. Besides modern-day conveniences, AI can play an important role in lead generation for businesses, especially when it comes to B2B marketing."}]},{"type":"paragraph","children":[{"type":"span","value":"In many companies, there is often a disconnect between the sales and marketing teams. This is usually due to a lack of shared focus or communication. Marketers may give sales a lead that they think is perfect, but sales do not. This causes friction between two teams that need to be working together and AI is the perfect way to bring them together."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The benefits of AI in B2B marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"While AI isn’t a "},{"type":"span","marks":["emphasis"],"value":"deus ex machina"},{"type":"span","value":" to solve all your company’s problems, it is potentially able to help in bringing in sales and new revenue."}]},{"type":"paragraph","children":[{"type":"span","value":"AI can point out positive leads to sales, that will satisfy marketing as well, and making sure that the potential customers are targeted for the correct platforms. You don’t want someone advertising accounting software to the company that sells accounting software."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Creating the ideal customer profile"}]},{"type":"paragraph","children":[{"type":"span","value":"To correctly use AI in B2B lead generation, both departments will need to come together and decide on an ideal customer profile, a profile that satisfies marketing and sales."}]},{"type":"paragraph","children":[{"type":"span","value":"The profile can consist of several variables, such as industry, the stage of the company, and how many employees they have. The criteria are almost limitless. The AI will use the profile to measure current and potential leads against a selection of criteria. Without it, the AI will fumble around, essentially throwing darts at a board while blindfolded."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Clean up lead generation data for AI to use"}]},{"type":"paragraph","children":[{"type":"span","value":"If your business has been running for years, you’re probably using either a massive Excel sheet or an over-stuffed customer relations management (CRM) piece of software to keep track of all your leads. If your team isn’t pedantic, that data may just be cluttered, filled with dead or unnecessary leads that your company will never benefit from."}]},{"type":"paragraph","children":[{"type":"span","value":"To take a step forward, your company will need to take a step backward Both sales and marketing teams will need to filter the list and throw out those that just don’t fit your criteria or are useless. It’s going to be a huge undertaking, but the AI will be able to pull value from that data and indicate potential quality leads that you’ve yet to think about."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Predictive analytics and data"}]},{"type":"paragraph","children":[{"type":"span","value":"Once both marketing and sales have cleaned up their lead data and decided on a specific customer base, the AI system can take effect. A benefit of using AI is predictive analytics."}]},{"type":"paragraph","children":[{"type":"span","value":"This system can look at all the leads and compare them against financial and marketing data. It can even draw in information from social media campaigns. From this, the AI can predict future trends for lead generation, potential spending, and which campaigns or products would attract their attention."}]},{"type":"paragraph","children":[{"type":"span","value":"To free up some of your staff members to concentrate on all the new leads, an AI chatbot system, "},{"url":"/products/interact/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"like Clickatell Touch"}]},{"type":"span","value":", can be implemented to handle customers and queries."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"AI with personal input"}]},{"type":"paragraph","children":[{"type":"span","value":"While AI may be able to churn out B2B marketing leads for your team, it still won’t have all the information that a human does. Because of this, humans will still be required to look over the data and add in their own information."}]},{"type":"paragraph","children":[{"type":"span","value":"For example, the sales department may have a personal relationship with a lead or even inside knowledge of what a client is looking for and how best to approach them, which the AI cannot decipher."}]},{"type":"paragraph","children":[{"type":"span","value":"The AI system is a tool to help your company and not one that replaces staff. At least, not yet."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Keep that CRM handy"}]},{"type":"paragraph","children":[{"type":"span","value":"Even though you may have cleaned up the old CRM system, you shouldn’t throw it away. Your marketing and sales teams are still going to need something around to house all the AI’s data and a place to store all the new leads."}]},{"type":"paragraph","children":[{"type":"span","value":"Even though AI is a tool that can benefit your company and teams, it’s not something that should be wholly relied upon just yet. Yes, AI can help you with lead generation, but it still requires maintenance and input."}]},{"type":"paragraph","children":[{"type":"span","value":"While AI can improve marketing and lead generation, it is also set to change our personal lives with self-driving cars and advancements in robotics. It may not be long until we’re served burgers by a machine. For further machine trends, read our article on "},{"url":"/articles/technology/trends-artificial-intelligence-technology/","type":"link","children":[{"type":"span","value":"trends in AI technology"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"What's happening with wearable technology?","description":"We look at wearable technology and the key players in the market including Apple, HTC, Apple and Samsung and how businesses should prepare for its impact.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633157939-istock71855989xxxlarge-300x117.jpg?auto=format","id":"DatoCmsAsset-25984070"}},"internalName":"What's happening with wearable technology?","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633157939-istock71855989xxxlarge-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633157939-istock71855989xxxlarge-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633157939-istock71855989xxxlarge-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633157939-istock71855989xxxlarge-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoRCAgLCgoLDhgQDhUNDh0VFhUYGB8ZGBYiFiEmKzojHSYoHSEWJDUxKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoHB07Ly8vOzs7OzsvLy8vLy8vLy8vLzs7NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEDBAf/xAAjEAABAgMJAQAAAAAAAAAAAAABAAMCBHEFBhESEyJBUZEh/8QAFQEBAQAAAAAAAAAAAAAAAAAABAP/xAAZEQACAwEAAAAAAAAAAAAAAAARMQABAhL/2gAMAwEAAhEDEQA/ANNNvdNhDZ29jzAOmyMaKJvlUZsDOfgU7IctnkqC3r+2tDMnK0cKJ0hBBrnaPEkW+i4ys4Cn/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633157939-istock71855989xxxlarge-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoRCAgLCgoLDhgQDhUNDh0VFhUYGB8ZGBYiFiEmKzojHSYoHSEWJDUxKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoHB07Ly8vOzs7OzsvLy8vLy8vLy8vLzs7NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEDBAf/xAAjEAABAgMJAQAAAAAAAAAAAAABAAMCBHEFBhESEyJBUZEh/8QAFQEBAQAAAAAAAAAAAAAAAAAABAP/xAAZEQACAwEAAAAAAAAAAAAAAAARMQABAhL/2gAMAwEAAhEDEQA/ANNNvdNhDZ29jzAOmyMaKJvlUZsDOfgU7IctnkqC3r+2tDMnK0cKJ0hBBrnaPEkW+i4ys4Cn/9k="}},"id":"DatoCmsTemplateArticle-62245995","title":"What's happening with wearable technology?","slug":"whats-new-wearable-technology","meta":{"updatedAt":"2023-01-17T09:33:20.972+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Wearable tech"}]},{"type":"paragraph","children":[{"type":"span","value":"No one could’ve predicted that the phone would move from occupying an entire room to fitting into your pocket. Yet, in 2017, when people think of phones, this is precisely the image that comes to mind. Technology trends and progress happen faster than most people realize. The latest trend is wearable technology, where incredible devices are, in some way, being attached to people’s bodies. But is this just a fad and mere hype?"}]},{"type":"paragraph","children":[{"type":"span","value":"Let’s examine what the future holds."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is wearable technology?"}]},{"type":"paragraph","children":[{"type":"span","value":"As the name suggests, wearable technology describes devices that are designed to exist attached outside your body. An ordinary watch, by this definition, is wearable technology. But, of course, when discussing wearable technology today, people mean more advanced technology. The discussions are about watches that not only tell time but also use a variety of apps and can connect to the internet."}]},{"type":"paragraph","children":[{"type":"span","value":"It isn't just watches that have become smart and sophisticated. Today, tech writers are interested in products like Google Glass or the HTC Vive virtual reality headset."}]},{"type":"paragraph","children":[{"type":"span","value":"In a charming article for Time Magazine, the writers"},{"url":"http://time.com/see-the-wearable-tech-of-the-future/","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" note"}]},{"type":"span","value":": “The role technology plays in our lives is rapidly growing, as we become increasingly dependent on it and less willing to separate ourselves from it.”"}]},{"type":"paragraph","children":[{"type":"span","value":"One measure of technology’s progress is an increase in speed alongside a decrease in size: think about the modern computer compared to the first generation of computers. The Time Magazine article points out: “If we can be sure of anything, it’s that the future means we’ll be wearing our technology on the outside, and, perhaps one day, on the inside, too.”"}]},{"type":"paragraph","children":[{"type":"span","value":"This is the future of all technology trends and it’s why businesses must be paying attention."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Is it just a fad?"}]},{"type":"paragraph","children":[{"type":"span","value":"While wearables are an obvious sign of tech progress, there are reasons to be cautious. Motorola recently"},{"url":"http://mashable.com/2016/12/02/no-moto-360/#.ZErXSJTHqqZ","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" announced"}]},{"type":"span","value":" there was simply not enough interest in its smartwatch. Other major brands like LG and Huawei also"},{"url":"https://www.cnet.com/news/as-apple-watch-series-2-samsung-gear-s3-debut-android-wear-hopefuls-lg-huawei-motorola-call-timeout/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" put out similar statements"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"However, what you should note is that this was done off the back of the upcoming release of Samsung and Apple launches. Thus, it’s not done because of a decrease of interest in wearable technology, so much as interest in particular devices. Apple as a company tends to dominate markets it steps into, such as with the MP3 players, smartphones, and tablets. When they did this, it didn’t lead to the end of those products, only other companies taking a long time to catch up."}]},{"type":"paragraph","children":[{"type":"span","value":"This gives businesses ample opportunity to prepare for these new pieces of tech. Consumers will be using them and what better way to be ahead of the game than to have your services and products lined up to take advantage of these devices. That’s why,"},{"url":"/articles/technology/whos-buying-wearable-tech/","type":"link","children":[{"type":"span","value":" as we pointed out before"}]},{"type":"span","value":", you should be aware of who is buying wearable tech. Start preparing now, because this is no fad. This is the future."}]}]}}}},{"seo":{"title":"Technology and online gaming - A match made in Facebook’s design lab","description":"Clickatell looks at the global market for Virtual Reality and its cousin AR or Augmented Reality and what's in store for 2017.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633089970-jed.jpg?auto=format","id":"DatoCmsAsset-25847999"}},"internalName":"Technology and online gaming - A match made in Facebook’s design lab","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633089970-jed.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633089970-jed.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633089970-jed.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633089970-jed.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoXDhQWDhkNGh0PFg0SFysZGBYfFiEaHysjHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIigvLy8vOzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAFBgEDBwD/xAAfEAACAgEEAwAAAAAAAAAAAAAAAQMEIQIyM0EFERL/xAAWAQEBAQAAAAAAAAAAAAAAAAADBAL/xAAYEQACAwAAAAAAAAAAAAAAAAABAgADEf/aAAwDAQACEQMRAD8A1a7ecUDelZFWXyk7meOw/f4GLrS+3gnssIjKgyGqF+TVGvaIK6Ow40LWyCUGz//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633089970-jed.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoXDhQWDhkNGh0PFg0SFysZGBYfFiEaHysjHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIigvLy8vOzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAFBgEDBwD/xAAfEAACAgEEAwAAAAAAAAAAAAAAAQMEIQIyM0EFERL/xAAWAQEBAQAAAAAAAAAAAAAAAAADBAL/xAAYEQACAwAAAAAAAAAAAAAAAAABAgADEf/aAAwDAQACEQMRAD8A1a7ecUDelZFWXyk7meOw/f4GLrS+3gnssIjKgyGqF+TVGvaIK6Ow40LWyCUGz//Z"}},"id":"DatoCmsTemplateArticle-62246000","title":"Technology and online gaming - A match made in Facebook’s design lab","slug":"technology-online-gaming","meta":{"updatedAt":"2023-01-17T09:38:49.240+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Every time you strap on a headset, you fuel a growing piece of the economy. Global spending on virtual reality (VR) and its cousin, augmented reality (AR), could top $13.9 billion by the end of 2017, according to "},{"url":"http://www.businesswire.com/news/home/20170227005097/en/Worldwide-Spending-Augmented-Virtual-Reality-Forecast-Reach","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"recent forecasts"}]},{"type":"span","value":". That’s expected to rise to as much as $143 billion by 2020. It’s fair to say that VR and AR are here to stay. And there’s one area that the two technologies are thriving in: online gaming. So how is this industry leveraging this technology and what fun, mind-blowing new developments do gamers have to look forward to this year?"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"It’s all about to get more social"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the major criticisms of these technologies is that they’re isolating. Proponents of VR are quick to come to its defense. Dave Raynard, an independent VR developer believes that the future is a social one. He says of VR, “Games have always been about escapism. It will still be about being transported to other fantastic places. But it’ll be about doing this with your friends.” And it’s a necessary trend. Now more than ever, those in the online gaming community are able to socialize with their friends while playing. In fact, it remains a main drawcard of gaming. Social interaction in an online capacity. It’s likely then, that the VR of the future with be a shared space for collaboration, rather than a solitary space."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"These technologies will form niche online gaming behaviors"}]},{"type":"paragraph","children":[{"type":"span","value":"Currently, major games – like those blockbuster games sold on Steam – are built for having durations in the hundreds of hours. For the hardcore gamers, individual gaming sessions can often last three or four hours. As the technology stands, such heavy use of VR and AR becomes physically punishing. It’s just painful to the eyes, face, head, neck and shoulders and most manufacturers even warn against it."}]},{"type":"paragraph","children":[{"type":"span","value":"To compensate, VR and AR are forging their own gaming behavior, promoting a shorter but equally powerful experience. Games like "},{"url":"https://www.theguardian.com/technology/2014/jun/24/eve-valkyrie-preview-virtual-reality","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Eye Valkyrie"}]},{"type":"span","value":", for example, pack intense multiplayer dogfights into matches lasting at most five minutes. Rebellion’s Battlezone does the same thing with single-player tank battles. Even the more story-focused games make it fairly easy to jump in and out of. So, in the absence of these life-consuming behemoths which define gaming for a large number of fans, VR and AR development have instead turned to quirkier, shorter games often made by smaller studios with lower budgets."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Removing the tether and coming of age"}]},{"type":"paragraph","children":[{"type":"span","value":"2017 will be the dawn of wireless head-mounted displays. For anyone who’s ever tried a VR rig like Oculus Rift or HTC Vive, the experience has probably been fantastic. Out of this world, even. But you probably also had to endure the annoyance that is the “tether” that hangs down the back of the device connecting it to the PC and making all the processing possible. Right now, it’s a necessary evil, as it carries all the important information between PC and device. But 2017 might see this change. Advances in near-field Bluetooth and Wi-Fi connectivity mean that we can probably expect to see a number of wireless headsets or attachments hit the market to solve this tangled mess of a problem."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Beyond just online gaming"}]},{"type":"paragraph","children":[{"type":"span","value":"The "},{"url":"http://www.popsci.com/facebook-vr-app-oculus-rift","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"takeover of Oculus by Facebook in 2014"}]},{"type":"span","value":" provides clues with where the future of VR and AR lie regarding online gaming. Last week Facebook announced that it would split Oculus into two divisions with Zuckerberg far more focused on Oculus’ smaller, more accessible product, the Gear VR. “Imagine enjoying a courtside seat at the game, studying in a classroom with students and teachers from around the world, or consulting with a doctor face-to-face – just by putting on some goggles in your living room,” says Zuckerberg of the future of VR and AR. There are bigger things in store, for gamers and businesses alike. If you’re interested in learning more, "},{"url":"/articles/technology/2016-year-augmented-reality/","type":"link","children":[{"type":"span","value":"read our latest article"}]},{"type":"span","value":" on how these technologies have blossomed in the past 12 months."}]}]}}}},{"seo":{"title":"The state of SMS and RCS messaging","description":"The SMS has served us well for some 20+ years but it is set to be replaced by RCS (Rich Communications Service) messaging in the near future.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633091991-78djudjd.jpg?auto=format","id":"DatoCmsAsset-25856652"}},"internalName":"The state of SMS and RCS messaging","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633091991-78djudjd.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633091991-78djudjd.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633091991-78djudjd.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633091991-78djudjd.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgNEBYPDhcQDQ0NGhENEhEYFxQcGCIfFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAsQHDUcFhw7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAFAAQH/8QAIBAAAQMCBwAAAAAAAAAAAAAAAQACBQMGERQyMzRRcf/EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGhEAAgIDAAAAAAAAAAAAAAAAAAIxMgEDIv/aAAwDAQACEQMRAD8ARn5FuWJBR9uTjmVCB2q83xSjLe3j6pNJXXnk0KpPPwUQtXSFE1IBPY//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633091991-78djudjd.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgNEBYPDhcQDQ0NGhENEhEYFxQcGCIfFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAsQHDUcFhw7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAFAAQH/8QAIBAAAQMCBwAAAAAAAAAAAAAAAQACBQMGERQyMzRRcf/EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGhEAAgIDAAAAAAAAAAAAAAAAAAIxMgEDIv/aAAwDAQACEQMRAD8ARn5FuWJBR9uTjmVCB2q83xSjLe3j6pNJXXnk0KpPPwUQtXSFE1IBPY//2Q=="}},"id":"DatoCmsTemplateArticle-62246002","title":"The state of SMS and RCS messaging","slug":"sms-rcs-messaging","meta":{"updatedAt":"2022-10-26T22:19:21.352+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"RCS API"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS messaging is at a turning point in its history. "},{"url":"http://www.gsma.com/newsroom/press-release/global-operators-google-and-the-gsma-align-behind-adoption-of-rcs/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Google has announced"}]},{"type":"span","value":" the expansion of its Rich Communications Service (RCS) and the roll out of an "},{"url":"https://blog.google/topics/rcs/delivering-rcs-messaging-android-users-worldwide/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"early access program"}]},{"type":"span","value":" for the service. The new Android Messages application – which supports SMS, MMS and "},{"url":"/articles/customer-relationship-management/rcs-business-messaging-bulk-sms/","type":"link","children":[{"type":"span","value":"RCS business messaging"}]},{"type":"span","value":" – will replace the current native messaging app for Android. The most exciting prospects for the service currently lie with businesses. So what exactly is the state of this upstart technology trend?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"In with the old and in with the new"}]},{"type":"paragraph","children":[{"type":"span","value":"While SMS messaging offers a plethora of communication benefits for businesses, including high user engagement and open rate, it doesn’t deliver the kind of rich communication experience that today’s smartphones can support."}]},{"type":"paragraph","children":[{"type":"span","value":"In the “always on” digital age, customers have come to expect service and brand engagement at any hour, and in a way that the customer prefers, whether that’s SMS or RCS messaging, chat or voice."}]},{"type":"paragraph","children":[{"type":"span","value":"Credit card alerts, flight status updates, and package delivery notifications are all great ways that businesses have used SMS messaging to reach their markets. But, in the face of the current messaging culture, it’s basic. And businesses need to bring more to the table."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How RCS messaging will help businesses"}]},{"type":"paragraph","children":[{"type":"span","value":"RCS is going to bring enhanced features to the standard SMS messaging experience across mobile devices. This improved business messaging will help businesses engage with their customers and build deeper relationships upon which greater business outcomes can be achieved."}]},{"type":"paragraph","children":[{"type":"span","value":"Through the RCS early access program, businesses can now offer their customers this upgraded experience. And those who partake in the early access program will be giving their customers a host of new features from group chat and high-res photo sharing to read receipts and more. These enhanced messaging capabilities will be delivered through the carriers who sign on across the different regions."}]},{"type":"paragraph","children":[{"type":"span","value":"The Google announcement of the service said this of their initiative:"}]},{"type":"paragraph","children":[{"type":"span","value":"“RCS will upgrade today’s business messaging experience by enabling brands to send more useful and interactive messages. For example, a message from your airline reminding you to check in for a flight can now take advantage of rich media and interactivity to provide a full check-in experience, complete with a boarding pass, visual flight updates, and terminal maps on demand, all directly within the messaging experience. Businesses can also have a branded messaging experience with information about the business and the ability to share content like images, video clips, and gifs.”"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The early adopters"}]},{"type":"paragraph","children":[{"type":"span","value":"Since launching the early access program plenty of businesses have seen the potential that this system has and have signed up. Soon carriers such as Sprint, Deutsche Telekom (Germany), Orange S.A. (France), Globe Telecom (Philippines) and Vodafone across 10 of its global markets will have Android Messages embedded as their native messaging app. Google has also managed to get the following mobile device manufacturers on board: LG, Motorola, Sony, and HTC. Businesses that want a piece of the RCS pie include the likes of Walgreens, Subway, Sky, and Uber."}]},{"type":"paragraph","children":[{"type":"span","value":"These are the businesses which are likely to forge the way ahead for the latest technology trend, providing the testing area for Google to poke and prod to determine what works and what doesn’t. One way in which the tech giant is trying to remain flexible with its RCS is through seamless communication. That is, messaging that’s received regardless of what kind of phone the customer has."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"A new type of communication"}]},{"type":"paragraph","children":[{"type":"span","value":"Brands can build campaigns and send them out to their customer base. Google’s service recognizes what type of message will work best on each device and sends the appropriate message whether that’s SMS, MMS or "},{"url":"/articles/customer-relationship-management/rcs-business-messaging-bulk-sms/","type":"link","children":[{"type":"span","value":"Clickatell's RCS messaging product"}]},{"type":"span","value":". This kind of service lends itself to activities such as checking one’s bank balances and conducting transactions through suggested replies. Or perhaps hair salons can ask customers if they’d like to schedule an appointment and complete the process without having the customer leave the comfort of their armchair.\nThis is the future of SMS messaging and it’s already here. If you’d like to explore other "},{"url":"/articles/digital-marketing/benefits-sms-marketing-business/","type":"link","children":[{"type":"span","value":"ways that SMS marketing can help your business"}]},{"type":"span","value":", read our recent article. It outlines seven benefits of the service that’ll make sure your customers know what’s happening with your business at all times. If you're interested in RCS business messaging, "},{"url":"/articles/customer-relationship-management/rcs-business-messaging-bulk-sms/","type":"link","children":[{"type":"span","value":"read more about our early access program here"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Cyber security, bots, and fake news","description":"Clickatell looks at fake news and how it can negatively impact your business and offers some ideas on how you can protect your business from its effects.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633159526-istock27617975xxlarge-e1479033305227-1-300x117.jpg?auto=format","id":"DatoCmsAsset-25984167"}},"internalName":"Cyber security, bots, and fake news","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633159526-istock27617975xxlarge-e1479033305227-1-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633159526-istock27617975xxlarge-e1479033305227-1-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633159526-istock27617975xxlarge-e1479033305227-1-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633159526-istock27617975xxlarge-e1479033305227-1-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoPCAgLChYFDQwNDA0NDhcNFgUNFxMqGBYfIhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscIh07NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBQAEBv/EABsQAAICAwEAAAAAAAAAAAAAAAABAzECBBES/8QAFgEBAQEAAAAAAAAAAAAAAAAABAMC/8QAGhEAAgMBAQAAAAAAAAAAAAAAAQIAETESA//aAAwDAQACEQMRAD8A0eam5TA5uTlDqVLzRQnS4WQHnZlVBORPsS54qiBNyiA3u9j181rJ/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633159526-istock27617975xxlarge-e1479033305227-1-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoPCAgLChYFDQwNDA0NDhcNFgUNFxMqGBYfIhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscIh07NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBQAEBv/EABsQAAICAwEAAAAAAAAAAAAAAAABAzECBBES/8QAFgEBAQEAAAAAAAAAAAAAAAAABAMC/8QAGhEAAgMBAQAAAAAAAAAAAAAAAQIAETESA//aAAwDAQACEQMRAD8A0eam5TA5uTlDqVLzRQnS4WQHnZlVBORPsS54qiBNyiA3u9j181rJ/9k="}},"id":"DatoCmsTemplateArticle-62246112","title":"Cyber security, bots, and fake news","slug":"cyber-security-bots-fake-news","meta":{"updatedAt":"2022-10-26T22:18:58.045+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Fake news and cybersecurity"}]},{"type":"paragraph","children":[{"type":"span","value":"At a time when even the best picture isn’t really the best picture, what can be trusted? The story of fake news is massive. In fact, more seems to be written lately about ”fake news” than actual fake news stories are written. Visit a credible news site these days and you’ll likely see a warning against the spread of fake news."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s everywhere at the moment, fake news. At a time when people are more likely to source their news from social media than reputable news sources, it can be tricky to know what’s real and what's not. It became something we spoke about just after the US election late last year. That’s when people started questioning whether the spread of fake news had contributed to Donald Trump’s election as US president."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What’s on Facebook is real"}]},{"type":"paragraph","children":[{"type":"span","value":"Even Facebook stepped into the discussion with"},{"url":"https://www.facebook.com/zuck/posts/10103253901916271","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" boss Mark Zuckerberg"}]},{"type":"span","value":" saying the majority of what’s seen on the social networking giant is real. They’ve started using AI and bots to remove these stories from feeds. “Our goal is to show people the content they will find most meaningful, and people want accurate news. We have already launched work enabling our community to flag hoaxes and fake news, and there is more we can do here. We have made progress, and we will continue to work on this to improve further.”"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Search trends"}]},{"type":"paragraph","children":[{"type":"span","value":"According to"},{"url":"https://trends.google.com/trends/explore?q=fake%20news","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" Google Trends"}]},{"type":"span","value":", interest in the topic spiked in November last year, just days after the US election. Where were the most searches happening? In the US, UK, Ireland, Singapore and Canada. And a related, rising search term? “Trump CNN fake news”."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Reality hacking"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s been reported that"},{"url":"http://www.telegraph.co.uk/news/2017/02/13/vladimir-putin-russia-using-cyber-attacks-fake-news-try-rig/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" government and security services"}]},{"type":"span","value":" across Europe are sounding the alarm about the possibility of upcoming elections in France, Germany and the Netherlands being rigged. This, as concerns, increase about growing cybersecurity attacks on political parties and government institutions."}]},{"type":"paragraph","children":[{"type":"span","value":"Fake news serves to fuel support for ideas that otherwise would have had no traction as they provide legitimacy to them. It also takes away legitimacy from real news sites because people don’t want to believe stories they don’t like the sound of. What fake news is doing is taking away power from real facts and pandering to a desire to only hear what we want to hear while blocking out the rest of the information."}]},{"type":"paragraph","children":[{"type":"span","value":"The reality is that cyber-attacks and the spread of false information and fake news online has the power to harm your company’s reputation. This is something that should be on the radar of every business owner."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How does fake news impact your business?"}]},{"type":"paragraph","children":[{"type":"span","value":"The sad truth is, the dangerous combination of social media and fake news has the power to demonize a person or company. One example is a false story published late last year in which"},{"url":"https://blog.reputationx.com/fake-news-reputation-manipulation","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" Pepsi was purported to refuse service to Trump supporters"}]},{"type":"span","value":". The story did so much damage it was found that Pepsi’s sentiment score dropped 35 percent below average because of the publication. It’s been found that the damage caused by the spread of fake news can be significant and, in the case of Trump’s election, even world-changing."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How can you protect your business?"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Don't share news on your social networks until you’ve verified their claims. This means only using news from trusted providers and journalists. Always, when checking if the news is factual, make sure to check the source of the information. This means, if a story is claiming to be about New York City, check the social networks and website of the city. If a link to the story isn’t on that site or social network, it’s likely to be false and needs further investigation. Your business can not be known as a distributor of fake news and false information."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Keep up to date with online changes. Keeping updated with changes to algorithms and the like will mean you won’t be taken by surprise."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re interested in the spread of fake news, read our recent article in which we discussed how"},{"url":"/articles/digital-marketing/facebook-using-ai-remove-fake-news/","type":"link","children":[{"type":"span","value":" Facebook is using AI and bots to remove fake news"}]},{"type":"span","value":". It talks more about the problem of fake news and what exactly the solution is of the social networking giant."}]}]}}}},{"seo":{"title":"What new mobile technology means for your business","description":"Some of the latest innovations in mobile technology include phones that chat as you move and AI. Click here to make sure your business is ahead of the game.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633091410-7d7dd7d7d7d7d7d7d7d7d7d7d7d7.jpg?auto=format","id":"DatoCmsAsset-25849430"}},"internalName":"What new mobile technology means for your business","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633091410-7d7dd7d7d7d7d7d7d7d7d7d7d7d7.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633091410-7d7dd7d7d7d7d7d7d7d7d7d7d7d7.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633091410-7d7dd7d7d7d7d7d7d7d7d7d7d7d7.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633091410-7d7dd7d7d7d7d7d7d7d7d7d7d7d7.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoRCAgLChMWDhgODg0NDh0NDREYFxclGBYTFhUaISsjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0NHDsdFh07Ly8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAADAQEAAAAAAAAAAAAAAAABBAUGAP/EAB8QAAECBgMAAAAAAAAAAAAAAAEAAgMEBQYhMRESIv/EABYBAQEBAAAAAAAAAAAAAAAAAAIEAf/EABoRAAIDAQEAAAAAAAAAAAAAAAIxAAERAwT/2gAMAwEAAhEDEQA/ADRbrmooy0q+64oxg6WNoYHXQV1w8J+nmOqad1qjDrimQcNQSgA40uRHmOKUjdYp/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633091410-7d7dd7d7d7d7d7d7d7d7d7d7d7d7.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoRCAgLChMWDhgODg0NDh0NDREYFxclGBYTFhUaISsjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0NHDsdFh07Ly8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAADAQEAAAAAAAAAAAAAAAABBAUGAP/EAB8QAAECBgMAAAAAAAAAAAAAAAEAAgMEBQYhMRESIv/EABYBAQEBAAAAAAAAAAAAAAAAAAIEAf/EABoRAAIDAQEAAAAAAAAAAAAAAAIxAAERAwT/2gAMAwEAAhEDEQA/ADRbrmooy0q+64oxg6WNoYHXQV1w8J+nmOqad1qjDrimQcNQSgA40uRHmOKUjdYp/9k="}},"id":"DatoCmsTemplateArticle-62246116","title":"What new mobile technology means for your business","slug":"mobile-technology","meta":{"updatedAt":"2022-10-26T22:18:21.550+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"New mobile technologies & business"}]},{"type":"paragraph","children":[{"type":"span","value":"No one enjoys the experience of their mobile phone running out of battery power. Unfortunately, it’s not a question of if, but when, your phone will die. This is why people often own more than one charger and tend to leave these at locations they frequent the most, such as home and work. But what if mobility itself could power a phone? That is precisely the mobile technology of the near future and this might change what it means to be a mobile phone user."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Walk and talk"}]},{"type":"paragraph","children":[{"url":"http://msutoday.msu.edu/news/2016/flexible-device-captures-energy-from-human-motion/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Researchers at Michigan State University"}]},{"type":"span","value":" have “created a new way to harvest energy from human motion, using a film-like device that actually can be folded to create more power.” Not only is it low cost to the consumer, but the variety of devices they’ve managed to activate includes a touch screen and LED lights – all completely without a battery. Experts in the field have speculated that, with advances in this area, people might not need to charge their phones for an entire week. By simply moving with the phone, the device can power the phone."}]},{"type":"paragraph","children":[{"type":"span","value":"This device, called a"},{"url":"http://electronics.howstuffworks.com/nanogenerator.htm","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" nanogenerator"}]},{"type":"span","value":", itself has long been a focus for scientists. But incorporating it into mobile technology shows exactly where the latest tech trends are headed: toward a future where even batteries and power are no longer obstacles to consumer use. This is essential for businesses to know if they want to stay ahead of the game."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The role of AI in mobile technology"}]},{"type":"paragraph","children":[{"type":"span","value":"This is why major phone makers have prioritized artificial intelligence (AI) when considering mobile technology. Google and Apple both have growing, powerful assistants that can almost hold entire conversations with users, obtaining necessary data, plotting meetings and events, solving questions, and a range of issues. All without the user ever touching the keyboard. AI is one of the latest technology trends that are not only living up to expectations but often exceeding them."}]},{"type":"paragraph","children":[{"type":"span","value":"This is why HTC’s latest phones boast an AI that learns the user’s behavior, tailoring a unique experience for every user. As one article"},{"url":"https://www.rte.ie/news/business/2017/0112/844488-new-htc-phones-adopt-to-users-habits-using-ai/","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" notes"}]},{"type":"span","value":", “The phones are able to understand which apps and contacts are most regularly used and make any notifications received from or relating to them a priority.”"}]},{"type":"paragraph","children":[{"type":"span","value":"But the future isn’t just showing itself with the everyday use of AI. Virtual reality is increasingly becoming commonplace, too."},{"url":"/articles/technology/intels-race-build-new-virtual-reality/","type":"link","children":[{"type":"span","value":" As we noted before"}]},{"type":"span","value":", industry giants like Intel, are taking VR very seriously. Many are seeing reasons to incorporate VR with mobile phones, as you can see with the Samsung Gear headsets. With all this in mind, it’s essential for any business owner to really think about what will influence mobile phone users in the near future. And what this means for their business."}]}]}}}},{"seo":{"title":"Chatbots are changing wealth management","description":"Find out how AI chatbots are being used by the financial industry word-wide for wealth management as well as customer service.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633159916-p1-300x117.jpg?auto=format","id":"DatoCmsAsset-25984203"}},"internalName":"Chatbots are changing wealth management","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633159916-p1-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633159916-p1-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633159916-p1-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633159916-p1-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEUCAgLCgoLDQ4NDhIPDicNDQ0NFxYZGBYTFhUaHyslGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAaAAABBQEAAAAAAAAAAAAAAAAEAQIDBQYA/8QAHxAAAgEDBQEAAAAAAAAAAAAAAAEDAgQxBREiMlEh/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwT/xAAXEQADAQAAAAAAAAAAAAAAAAAAAQIR/9oADAMBAAIRAxEAPwDJ2mmwQr4w1WlFayAwN7ZLGHqPUonlk8Om27XKoQZu/TgcHSP/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633159916-p1-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEUCAgLCgoLDQ4NDhIPDicNDQ0NFxYZGBYTFhUaHyslGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAaAAABBQEAAAAAAAAAAAAAAAAEAQIDBQYA/8QAHxAAAgEDBQEAAAAAAAAAAAAAAAEDAgQxBREiMlEh/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwT/xAAXEQADAQAAAAAAAAAAAAAAAAAAAQIR/9oADAMBAAIRAxEAPwDJ2mmwQr4w1WlFayAwN7ZLGHqPUonlk8Om27XKoQZu/TgcHSP/2Q=="}},"id":"DatoCmsTemplateArticle-62246142","title":"Chatbots are changing wealth management","slug":"chatbots-wealth-management","meta":{"updatedAt":"2022-10-26T22:18:08.255+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Chatbots for financial services"}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots have been around for a while. But 2016 saw them finally come of age as they broke through into the financial sectors. Banks across America and several financial start-ups announced that they’d be using chatbots to automate some of their financial services. And it wasn’t just the case of America leading the way. Elsewhere, financial institutions have begun to realize the strength of chatbots in wealth management."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Availability of chatbots in wealth management"}]},{"type":"paragraph","children":[{"type":"span","value":"An "},{"url":"https://www.finextra.com/pressarticle/65834/kazakhstani-digital-bank-b1nk-launches-chat-bot-messaging-app?utm_source=Triggermail&utm_medium=email&utm_campaign=Post%20Blast%20%28bii-fintech%29:%20Why%20fintechs%20are%20cutting%20ties%20with%20their%20banking%20partners%20%E2%80%94%20Chatbots%20are%20coming%20to%20financial%20services%20%E2%80%94%20Australian%20bank%20builds%20open%20API%20platform&utm_term=BII%20List%20Fintech%20ALL","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"online-only bank in Kazakhstan has released a chatbot"}]},{"type":"span","value":" that speaks three languages. The artificial intelligence allows customers to send money to friends, manage their accounts, and stay ahead of the bank’s promotional offers."}]},{"type":"paragraph","children":[{"type":"span","value":"Then there’s the "},{"url":"https://www.finextra.com/newsarticle/29318/rise-of-the-bots-dbs-to-put-virtual-assistant-in-facebook-messenger/retail?utm_source=Triggermail&utm_medium=email&utm_campaign=Post%20Blast%20%28bii-fintech%29:%20Why%20fintechs%20are%20cutting%20ties%20with%20their%20banking%20partners%20%E2%80%94%20Chatbots%20are%20coming%20to%20financial%20services%20%E2%80%94%20Australian%20bank%20builds%20open%20API%20platform&utm_term=BII%20List%20Fintech%20ALL","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"major Singaporean bank, DBS, who have launched a chatbot"}]},{"type":"span","value":" on Facebook messenger for their customers in the region. The chatbot allows customers to manage their money across multiple accounts, track their spending, and make transfers. And there are plans to broaden the service across WhatsApp and WeChat."}]},{"type":"paragraph","children":[{"type":"span","value":"These chatbots are powered by artificial intelligence that lets them pull and analyze enormous loads of data, processing it into comprehensible answers. Think of it as a Siri for your bank. And advancements in this field, coupled with the proliferation of messaging apps are actually fuelling chatbot technology. Bots are set to have an enormous impact on customer service and are already making waves. "},{"url":"/products/touch/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" is a sterling example of how chatbots can revolutionize a business’ customer service. And this potential of chatbots has not been lost on investors who are pouring money into the burgeoning chatbot economy. It’s likely that within a few years this technology will become the dominant interface that banks use to reach customers, surpassing apps or even websites."}]},{"type":"paragraph","children":[{"type":"span","value":"“What will banking be in two, free or four years? It’s going to be this,” says Michelle Moore, the head of digital banking at Bank of America. The early version of this bank’s chatbot, which they’ve named Erica can do little more than answer basic queries, check recent transactions, and change spending limits but the banks are aiming to ride this chatbot momentum. It’s likely that there’ll soon be full-service automated financial assistants in the form of chatbots that can make payments for you or even work out your budgets."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Challenges of chatbot adoption"}]},{"type":"paragraph","children":[{"type":"span","value":"But the chatbot-financial institution relationship does come with its own challenges. The first of those challenges is proper data. Chatbots will struggle to deliver on their wealth management potential without the quality conversion of transactional data. The processing of transactional data into useful data is still a gray area for bot developers. And that’s a problem because it’s the useful data that the success of the chatbot depends on. Following, this relies on the accurate reporting of the transactional data. The artificial intelligence learns from its mistakes. But if the data on which it learns is inaccurate, then can those mistakes really be legitimized? Categorization and aggregation technology need to improve today to give bots the foundation for tomorrow."}]},{"type":"paragraph","children":[{"type":"span","value":"The other major challenge for chatbot adoption in the wealth management industry is the criticism it receives for lacking a human element. There’s no empathy or emotional response to a customer that a human would provide, which makes it less capable of dealing with more complicated financial decisions. Take a grieving widow making a poor financial choice for example. A chatbot doesn’t have the capability to recognize the emotional stress that a death can have on a human’s decision making. The chatbot is not going to take this into account when making the transaction on behalf of the widow."}]},{"type":"paragraph","children":[{"type":"span","value":"Generally speaking, humans working in customer service will know how to respond in a situation like that and will be able to advise the widow otherwise. They can listen, empathize, reason, and read between the lines. A lack of emotional intelligence is a serious limitation that current chat technology has."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The future of chatbots in finance"}]},{"type":"paragraph","children":[{"type":"span","value":"These challenges aren’t insurmountable though. Senior vice president, digital payments, and labs for Mastercard, Kiki Del Valle, says that these technologies should be thought of as additional channels connecting customers to the financial institutions rather than standalone wealth management channels that are replacing the current status quo. “Chatbots can be an extension of the technology that we’ve already got enabled. Their role should be in supporting the existing ecosystems,” says Del Valle of chatbots.\nToday’s chatbots have passed the stage of being simple algorithms, but they’ve yet to reach a stage where they can be completely independent of humans. Although interest in automated technology is growing quickly and chatbots are generally seen as a positive move, it seems that they’re not quite there yet. But elsewhere, chatbots have made enormous positive inroads. Nowhere is this more clear than in customer service. Read more about how "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"we’re using chatbots to streamline customer service"}]},{"type":"span","value":" across the board and find out how you can bring the future into your business today."}]}]}}}},{"seo":{"title":"4 reasons why your customers want SMS messaging","description":"Clickatell discusses 4 reasons why customers prefer SMS messaging including convenience, relevance, interaction and it's environmentally friendly.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633154699-getting-creative-with-bulk-sms-in-your-industry-4-300x122.jpg?auto=format","id":"DatoCmsAsset-25983920"}},"internalName":"4 reasons why your customers want SMS messaging","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960528","name":"Customer Engagement","slug":"customer-engagement"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633154699-getting-creative-with-bulk-sms-in-your-industry-4-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633154699-getting-creative-with-bulk-sms-in-your-industry-4-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633154699-getting-creative-with-bulk-sms-in-your-industry-4-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633154699-getting-creative-with-bulk-sms-in-your-industry-4-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFBUODhMQDg0NDhsOEhESFyIdGBYTFhUdHysjGh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDgsOHA0RHDsdFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAFBgEEBwD/xAAgEAABAwMFAQAAAAAAAAAAAAABAAIDEiExBAUTFDIR/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwD/xAAYEQADAQEAAAAAAAAAAAAAAAAAATERAv/aAAwDAQACEQMRAD8A1Hc3Qt05+kJQmGnleRUEZ3onrG6Tmk8xucqdLmBhsEDG+lyoPJoyVCdJYE6f/9k="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633154699-getting-creative-with-bulk-sms-in-your-industry-4-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFBUODhMQDg0NDhsOEhESFyIdGBYTFhUdHysjGh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDgsOHA0RHDsdFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAFBgEEBwD/xAAgEAABAwMFAQAAAAAAAAAAAAABAAIDEiExBAUTFDIR/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwD/xAAYEQADAQEAAAAAAAAAAAAAAAAAATERAv/aAAwDAQACEQMRAD8A1Hc3Qt05+kJQmGnleRUEZ3onrG6Tmk8xucqdLmBhsEDG+lyoPJoyVCdJYE6f/9k="}},"id":"DatoCmsTemplateArticle-62246159","title":"4 reasons why your customers want SMS messaging","slug":"4-reasons-customers-want-sms-messaging","meta":{"updatedAt":"2022-11-15T12:28:06.376+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Importance of SMS Customer Service"}]},{"type":"paragraph","children":[{"type":"span","value":"“We’re sorry, but we’re experiencing unusually high call volumes. Please hold. Your call is important to us.” Everybody who’s tried to interact with a business over the phone, for whatever reason has at some point heard this oh-so-frustrating phrase, or at least something similar to it. And yet businesses are still hesitant to change the game a little by using a channel as simple as SMS messaging. Many have the incorrect belief that this form of communication is old fashioned or that their customers don’t want to be messaged. Nothing could be further from the truth."}]},{"type":"paragraph","children":[{"type":"span","value":"A recent survey suggests that more than "},{"url":"/articles/digital-marketing/sms-2-way-how-64-of-your-customers-prefer-communicating/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"64 percent of people"}]},{"type":"span","value":" believe that businesses should use SMS, and even chatbots, more often to communicate with customers and 70 percent see it as an effective form of commercial interaction. And here are just four reasons why."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"SMS messaging is convenient"}]},{"type":"paragraph","children":[{"type":"span","value":"Convenience is the number one reason that customers appreciate SMS messaging as a marketing tool. Imagine you need a haircut. There’s no need to phone through several times in the hopes of getting through. A simple SMS can book your appointment. The hair salon can then confirm your booking via SMS and send you a reminder via SMS a few hours before. Now doesn’t that epitomize convenience?"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS messaging is also an incredibly efficient form of communication. How many people leave their homes without their mobile phone? Having your customers read your promotional SMS or your SMS alert of a change of policy, for example, is immediate and it’s almost always guaranteed. It’s also convenient for the customer too. They don’t have to scroll through hundreds of emails or get bothered by annoying sales people."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"SMS Messaging is relevant"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS marketing is positive because of its opt-in, opt-out functionality. This means that those who are receiving your SMSes are doing so because they want to know what’s going on. It’s also really easy for you to create targeted messages based on their behavior and demographics. And, personalized communication is always going to be more successful than the generic stuff – because the content is going to be relevant to your customers. SMS messaging about the latest prices on hair cuts, for example, may win you the business. Personalization also minimizes the risk of your customers perceiving your messages as spam."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"SMS is interactive"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS messaging is not just a one-way street. This platform offers your business the opportunity to both send and receive messages to- and from- your customers. Think back to that haircut example. That interaction only serves to increase the level of engagement of the customer with your business because it’s convenient and it’s on their terms. There are several types of interactive options for your SMS campaigns. You could issue a survey, run contests, receive feedback on service, or even just generate engaging polls. And what about using SMS messaging as part of your customer service offering? The majority of people are more likely to text for customer service than to call or use other channels."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"It’s green"}]},{"type":"paragraph","children":[{"type":"span","value":"People are evermore conscious of their environmental impact. A great way to help this is by marketing through mobile coupons – a simple SMS message with all the promotional information in it. And with the added benefit of two-way SMS messaging, customers can simply respond with a text back to the business to redeem their discount. There’s no unnecessary packaging or printing and the environmental impact is negligible.\nAs a business owner, if you’re looking for an extremely efficient way of communicating with your customers, then look no further than SMS. Read our latest article on "},{"url":"/articles/digital-marketing/business-big-small-using-bulk-sms/","type":"link","children":[{"type":"span","value":"why any size business should be using bulk SMS"}]},{"type":"span","value":" and find out how SMS can transform your business-to-customer relationship."}]}]}}}},{"seo":{"title":"Music composed by artificial intelligence or a person: Can you tell the difference?","description":"It seems that AI is permeating everywhere in society. What some might be surprised to hear is that AI is being used in machines that compose music.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633146869-hrjhv.jpg?auto=format","id":"DatoCmsAsset-25976687"}},"internalName":"Music composed by artificial intelligence or a person: Can you tell the difference?","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633146869-hrjhv.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633146869-hrjhv.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633146869-hrjhv.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633146869-hrjhv.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoNCAoNCQ4FDBMQBQ0NDRENDQUYFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgUOEAUKFS8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAAAwIEBf/EABwQAAIBBQEAAAAAAAAAAAAAAAABAgMFEjEzBP/EABUBAQEAAAAAAAAAAAAAAAAAAAIA/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8Ap020NnJ4C4bGVeYRYtweQEfcBJ//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633146869-hrjhv.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoNCAoNCQ4FDBMQBQ0NDRENDQUYFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgUOEAUKFS8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAAAwIEBf/EABwQAAIBBQEAAAAAAAAAAAAAAAABAgMFEjEzBP/EABUBAQEAAAAAAAAAAAAAAAAAAAIA/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8Ap020NnJ4C4bGVeYRYtweQEfcBJ//2Q=="}},"id":"DatoCmsTemplateArticle-62246163","title":"Music composed by artificial intelligence or a person: Can you tell the difference?","slug":"music-composed-artificial-intelligence","meta":{"updatedAt":"2022-11-28T08:04:12.888+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI in music"}]},{"type":"paragraph","children":[{"type":"span","value":"Artificial intelligence is set to be the most ground-breaking technology of the 21st century. But when most people think of artificial intelligence, they think of machines performing complex tasks that will eventually steal their jobs. While artificial intelligence does have its place in manufacturing and industry, it’s also got an entirely different side: creativity. Recently, some Sony programmers managed to use artificial intelligence to compose a piece of music based on one of Bach’s symphonies. The greatest compliment to artificial intelligence is that listeners struggled to differentiate between what was original and what was created by a machine. This is the sort of world that the future holds. What does this mean for music composition and how is AI affecting the music industry in general?"}]},{"type":"paragraph","children":[{"type":"span","value":"Ed Newton-Rex, the founder of a UK-based company that uses machines to composes music, says this of how the technology progressed, “It started when I asked myself if computers were capable of writing and making music. I thought they’d be able to and wondered if not, then when? My girlfriend at the time was studying computer science and I sat in one of her introductory lectures before realizing that it might actually be doable.”"}]},{"type":"paragraph","children":[{"type":"span","value":"The young entrepreneur then built a prototype – a very basic algorithm – that piqued the interest of Cambridge University’s investment arm. Now, his company Jukedeck has raised some $3.1 million to support the work that they’re doing."}]},{"type":"paragraph","children":[{"type":"span","value":"The idea of music through AI was sparked in the 1950s when Lejaren Hiller and Leonard Isaacson used artificial intelligence to create the "},{"url":"https://en.wikipedia.org/wiki/Illiac_Suite","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Iliac Suite"}]},{"type":"span","value":" – the world’s first piece of music composed by a computer. It was a reasonably good piece of music for its time. And, since then music composition has been an ongoing artificial intelligence project."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Artificial intelligence and the role of deep learning"}]},{"type":"paragraph","children":[{"type":"span","value":"The technology now is based on deep learning algorithms that use reinforcement learning to develop. Deep learning is effectively analyzing and processing information that moves between various input and output devices. It’s loosely based on the human brain’s neural structure and seeks to mimic this functionality. This allows the artificial intelligence to see a reasonably abstract thing in the form of data, such as patterns in a melody."}]},{"type":"paragraph","children":[{"type":"span","value":"They have managed to ‘teach’ their artificially intelligent program to understand music composition by reading through a large database of classical music written by some of the most famous composers of all time. Their program can capture greater concepts of musical theory just through analysis of existing musical works."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Artificial intelligence composing sheet music"}]},{"type":"paragraph","children":[{"type":"span","value":"After listening to large amounts of music and learning its models of music, the AI can compose its sheet music which can be played by professional artists on real instruments to achieve the best possible sound."}]},{"type":"paragraph","children":[{"type":"span","value":"For now, classical music is the most popular form of music to recreate as it's the most widely used for commercial purposes – that is the likes of backtracks in adverts and trailer soundtracks. The future of AI and music will be a little broader."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What are the challenges for AI creating music?"}]},{"type":"paragraph","children":[{"type":"span","value":"According to Newton-Rex the main challenge for creative AI, particularly when it comes to writing music, is trying to replicate the taste. There’s no right or wrong way of doing it. In other industries, machines can pick up patterns and train algorithms by evaluating the results. But with music, this just doesn’t work. What’s good music for one, isn’t good music for another. There’s no universal standard by which music can be applied."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s also about composition. For example, the most iconic brands have a distinct sound. It’s what makes them unique. Trying to recreate these unique sounds that make this music so successful and enjoyable is the next challenge for AI to crack in the hopes of one day reaching human-level performance. The musicians at Jukedeck are working tirelessly on training their system’s taste and composition skills towards this end.\nIf you’re interested in how artificial intelligence is changing the world, one industry at a time, read our articles on "},{"url":"/articles/technology/amazon-go-ai-retail/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"the effect Amazon Go is having on retail"}]},{"type":"span","value":". It outlines some of the fears around whether artificial intelligence will take over the jobs of us ordinary folk."}]}]}}}},{"seo":{"title":"Customer relations and customer experience: Why businesses need to care","description":"Clickatell looks at some of the ways companies can improve customer relations and customer experience and some of the obstacles to improving both.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633160552-istock76277755xlarge-mxit-300x117.jpg?auto=format","id":"DatoCmsAsset-25984257"}},"internalName":"Customer relations and customer experience: Why businesses need to care","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960528","name":"Customer Engagement","slug":"customer-engagement"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633160552-istock76277755xlarge-mxit-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633160552-istock76277755xlarge-mxit-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633160552-istock76277755xlarge-mxit-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633160552-istock76277755xlarge-mxit-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoVDhgVDRUNDh0NFhUNFx8aHRYTFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OGBAQHDscIh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwAEBf/EAB8QAQACAQQDAQAAAAAAAAAAAAEAAgMGERMhFDFBBP/EABUBAQEAAAAAAAAAAAAAAAAAAAMC/8QAGREAAgMBAAAAAAAAAAAAAAAAAAECAxMS/9oADAMBAAIRAxEAPwCzi1lhp+kCxNO2riyIxQY7PmHbCfAvGd/JM6EhIWtjAw6wrvsskAqLye5JOYvZ/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633160552-istock76277755xlarge-mxit-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoVDhgVDRUNDh0NFhUNFx8aHRYTFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OGBAQHDscIh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwAEBf/EAB8QAQACAQQDAQAAAAAAAAAAAAEAAgMGERMhFDFBBP/EABUBAQEAAAAAAAAAAAAAAAAAAAMC/8QAGREAAgMBAAAAAAAAAAAAAAAAAAECAxMS/9oADAMBAAIRAxEAPwCzi1lhp+kCxNO2riyIxQY7PmHbCfAvGd/JM6EhIWtjAw6wrvsskAqLye5JOYvZ/9k="}},"id":"DatoCmsTemplateArticle-62246188","title":"Customer relations and customer experience: Why businesses need to care","slug":"customer-relations-experience","meta":{"updatedAt":"2022-11-28T07:59:46.039+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Improving Customer Experience with CRM"}]},{"type":"paragraph","children":[{"type":"span","value":"The companies leading the way in improving customer relations and customer experience are implementing new and fresh ways to gain insights and take action. But many companies are struggling to improve customer experience and CRM. Why?"}]},{"type":"paragraph","children":[{"type":"span","value":"That’s exactly the question asked by researchers in a new "},{"url":"https://www.google.com/analytics/resources/white-paper-hbr-measuring-marketing-insights-collection.html?utm_source=twg&utm_medium=content-native&utm_campaign=2016-q4-gbl-all-ga360-suite&utm_content=measuring-marketing-insights-ic-teaser","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Harvard Business Review"}]},{"type":"span","value":" report."}]},{"type":"paragraph","children":[{"type":"span","value":"It seems that data isn’t the problem. Says the report: “Most businesses said they collect mountains of information on their customers. The real obstacle to better customer experience, the research has found, is built into the way organizations share that data, analyze it, and work together.”"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/customer-relationship-management/chatbots-matter-crm/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Why chatbots matter in Customer Relations Management"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Access to the right data"}]},{"type":"paragraph","children":[{"type":"span","value":"The problem it seems is access to the right data. Information should be collected from many different channels and integrated to form a full picture of each customer journey."}]},{"type":"paragraph","children":[{"type":"span","value":"Successful companies use analytics to understand how they generate demand and the quality of the customer service they provide. To have a successful relationship with customers, you need to see what's happening to customers at all touch points and to understand how effective you are at each."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Organizational silos"}]},{"type":"paragraph","children":[{"type":"span","value":"The problem many organizations face is silos, which are people and teams working alone."}]},{"type":"paragraph","children":[{"type":"span","value":"\"These silos prevent organizations from understanding the customer's’ expectations at critical moments, and cultural resistance makes it tough to get the collaboration needed to solve the problem. As a result, respondents said the business doesn’t develop the right insights, get the information to the right people, or make the moves that could add real value,\" says the report."}]},{"type":"paragraph","children":[{"type":"span","value":"It was found that the companies which did well with customer relations had broken down those silos. The companies had recognized how measurement and analytics could improve the customer experience. Once they began collecting and examining data, it became easy to spot patterns in consumer preference and behavior which gave clues to how to deliver a better experience to customers."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Break down these silos"}]},{"type":"paragraph","children":[{"type":"span","value":"It was found that top companies cited these as the barriers to customer experience improvement:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Cultural resistance"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Organizational silos"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Inflexible and outdated tech"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Lack of leadership"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Lack of knowledge and skills"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"But who can break down these silos and make these changes? Marketing pros, it seems. One of the biggest recent marketing trends is the increased inclusion of CRM in customer relations. The report points to a recent study by Gartner which found that improving customer experience is the number one expectation CEOs have of their marketing executives. To take charge of customer experience and steer an organization in the direction of value-adding activities, it's important that marketers broaden their scope beyond just communications. They must also abandon the traditional approach to brand management."}]},{"type":"paragraph","children":[{"type":"span","value":"\"The big rise of explicit mentions of the word ‘customer’ was very noticeable in the results of this year's survey,\" said Mark Raskino, vice president and Gartner Fellow. \"CEOs seem to be concerned about improving customer service, relationship and satisfaction levels.”"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Real value to customers"}]},{"type":"paragraph","children":[{"type":"span","value":"Marketing leaders need to make the case to their bosses that breaking down silos isn’t just a marketing trend in CRM. Improving and optimizing customer experience requires the breaking down of silos and better collaboration between teams. It's important that marketers deliver real value to customers instead of just communicating with them. And it's measurement and analytics which allow brand marketing and performance marketing to complement each other for the eventual benefit of the customers. They need to be given the opportunity to act fast to give their customers what they need, when they need it. In this way, they’ll be able to deliver an outstanding customer relations service, in ways their competitors can’t."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"If you're curious about why "},{"url":"/articles/customer-relationship-management/customer-experience-crm-important-business/","type":"link","children":[{"type":"span","value":"customer experience and CRM are important for your business"}]},{"type":"span","value":", read our recent article. We explore what makes good customer experience, why better customer service means improved business and why customer relationship marketing improves the overall experience."}]}]}}}},{"seo":{"title":"Here’s why businesses should be making use of SMS messaging","description":"Clickatell looks at some of the opportunities for businesses to utilise the power of call centres with SMS-enabled chatbots to communicate with customers.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633103832-istock000016827666xxlarge-300x122.jpg?auto=format","id":"DatoCmsAsset-25866739"}},"internalName":"Here’s why businesses should be making use of SMS messaging","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633103832-istock000016827666xxlarge-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633103832-istock000016827666xxlarge-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633103832-istock000016827666xxlarge-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633103832-istock000016827666xxlarge-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgMBgoICAgLCgoLFRQYGg0VGhMNFh0NFxMZHRYVFhgaHyslGikoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAMHDscIh0vLy8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB8QAAEDAwUAAAAAAAAAAAAAAAEAAgUDBBEGIiMxMv/EABUBAQEAAAAAAAAAAAAAAAAAAAMB/8QAFxEAAwEAAAAAAAAAAAAAAAAAAAESAv/aAAwDAQACEQMRAD8A2GrXYxuSUtT08GMwOkUvDxlI2pfBVaItBSyng+moluIOxUjkaj//2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633103832-istock000016827666xxlarge-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgMBgoICAgLCgoLFRQYGg0VGhMNFh0NFxMZHRYVFhgaHyslGikoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAMHDscIh0vLy8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB8QAAEDAwUAAAAAAAAAAAAAAAEAAgUDBBEGIiMxMv/EABUBAQEAAAAAAAAAAAAAAAAAAAMB/8QAFxEAAwEAAAAAAAAAAAAAAAAAAAESAv/aAAwDAQACEQMRAD8A2GrXYxuSUtT08GMwOkUvDxlI2pfBVaItBSyng+moluIOxUjkaj//2Q=="}},"id":"DatoCmsTemplateArticle-62246190","title":"Here’s why businesses should be making use of SMS messaging","slug":"businesses-sms-messaging","meta":{"updatedAt":"2022-10-26T22:17:08.832+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS business messaging"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS messaging and communication is important for every business. A new survey shows that the majority of people want to talk to businesses using chatbots. The businesses that aren't using this form of communication are missing out on important customer interaction –  and mobile engagement is where they want to be. The survey made it very clear that there's a vast opportunity for businesses to harness the power of SMS-enabled chatbots to communicate with customers."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/benefits-sms-marketing-business/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"The benefits of SMS marketing to your business"}]}]},{"type":"paragraph","children":[{"type":"span","value":"The survey, released just a few weeks ago, validates what we’ve been saying for many years. Your customers want to SMS you. Simple as that. Using this form of communication not only enhances customer experience but amplifies customer loyalty. The industries which should be making use of this form of communication? Finance, travel and hospitality, and retail. So, if you’re in one of these industries and not making use of SMS bots, what are you waiting for?"}]},{"type":"paragraph","children":[{"type":"span","value":"“The ways we get in touch with customers when we need to get in touch are hopeless. People are avoiding business to business emails (spam has ruined the party) and voice calls tend to be infuriating. But SMS messaging is an option for better customer communication,” says the "},{"url":"https://www.openmarket.com/resources/customer-communication-string/#/intro","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"study"}]},{"type":"span","value":" which surveyed 1 500 people in the UK and US. Interestingly, those surveyed ranged in age from 18- to 60-years-old indicating a multi-generational preference for SMS."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Why SMS messaging is the best way to communicate"}]},{"type":"paragraph","children":[{"type":"span","value":"They cite a number of reasons why SMS messaging is the best form of communication. These include:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Almost everyone on earth uses SMS messaging"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"A massive 98% of messages are opened"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"SMS messages are always responded to"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"People feel the need to check their phone the second it pings or buzzes"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"There you have it. That’s why your business should be communicating with your customers using mobile engagement. And if you really want to ramp things up a notch? Use chatbots."}]},{"type":"paragraph","children":[{"type":"span","value":"SMSes are the perfect option if you want your customers to:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Know something. Like details of an appointment or flight."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Decide something. Like when they’d like something delivered."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Remember something. Like their dinner at your fancy restaurant."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Do something. Like rate your service or their experience."}]}]}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/clickatell-platform-sms-business/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Why Clickatell Platform and SMS make all the difference to your business"}]}]},{"type":"paragraph","children":[{"type":"span","value":"“In all those situations, emails and call centers are simply no good. Emails are useless for time-sensitive interactions because everyone ignores them. (Some enterprises actually use SMS messaging to prompt their customers to read critical emails!)"}]},{"type":"paragraph","children":[{"type":"span","value":"“And voice calls are disruptive, frustrating, time-sapping irritations your customers are desperate to avoid. 70% of consumers want to resolve queries without ever talking to anyone,” the survey concludes."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Chatbot SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"The answer? Your business should be using chatbots. And it should be using them now. Making use of a chatbot will enable you to say goodbye to your slow, unhelpful call center. That means less expense for your business and happier customers. Your customers won’t be forced to be on hold for many minutes. They won't be forced to switch from department to department, never quite managing to reach the one person who can answer their query. The best part is, they can respond to you when they want to and in their own time."}]},{"type":"paragraph","children":[{"type":"span","value":"And, the kicker, a call center agent can only handle one call at a time. A chatbot, on the other hand, can handle multiple queries at once. That means it can do more, in less time. Another benefit? Machine learning enables the chatbot to begin to interact automatically."}]},{"type":"paragraph","children":[{"type":"span","value":"To find out more about how you can get closer to your customers and provide 24/7 access to the information they need, check out "},{"url":"/products/interact/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":". A chatbot for customer support, it’s the ideal option for communicating with your customers."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"Here’s why businesses should be making use of SMS messaging","description":"Clickatell looks at some of the opportunities for businesses to utilise the power of call centres with SMS-enabled chatbots to communicate with customers.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633103832-istock000016827666xxlarge-300x122.jpg?auto=format","id":"DatoCmsAsset-25866739"}},"internalName":"Here’s why businesses should be making use of SMS messaging","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633103832-istock000016827666xxlarge-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633103832-istock000016827666xxlarge-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633103832-istock000016827666xxlarge-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633103832-istock000016827666xxlarge-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgMBgoICAgLCgoLFRQYGg0VGhMNFh0NFxMZHRYVFhgaHyslGikoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAMHDscIh0vLy8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB8QAAEDAwUAAAAAAAAAAAAAAAEAAgUDBBEGIiMxMv/EABUBAQEAAAAAAAAAAAAAAAAAAAMB/8QAFxEAAwEAAAAAAAAAAAAAAAAAAAESAv/aAAwDAQACEQMRAD8A2GrXYxuSUtT08GMwOkUvDxlI2pfBVaItBSyng+moluIOxUjkaj//2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633103832-istock000016827666xxlarge-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgMBgoICAgLCgoLFRQYGg0VGhMNFh0NFxMZHRYVFhgaHyslGikoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAMHDscIh0vLy8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB8QAAEDAwUAAAAAAAAAAAAAAAEAAgUDBBEGIiMxMv/EABUBAQEAAAAAAAAAAAAAAAAAAAMB/8QAFxEAAwEAAAAAAAAAAAAAAAAAAAESAv/aAAwDAQACEQMRAD8A2GrXYxuSUtT08GMwOkUvDxlI2pfBVaItBSyng+moluIOxUjkaj//2Q=="}},"id":"DatoCmsTemplateArticle-64305393","title":"Here’s why businesses should be making use of SMS messaging","slug":"businesses-sms-messaging","meta":{"updatedAt":"2022-10-26T22:16:55.206+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS business messaging"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS messaging and communication is important for every business. A new survey shows that the majority of people want to talk to businesses using chatbots. The businesses that aren't using this form of communication are missing out on important customer interaction –  and mobile engagement is where they want to be. The survey made it very clear that there's a vast opportunity for businesses to harness the power of SMS-enabled chatbots to communicate with customers."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/benefits-sms-marketing-business/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"The benefits of SMS marketing to your business"}]}]},{"type":"paragraph","children":[{"type":"span","value":"The survey, released just a few weeks ago, validates what we’ve been saying for many years. Your customers want to SMS you. Simple as that. Using this form of communication not only enhances customer experience but amplifies customer loyalty. The industries which should be making use of this form of communication? Finance, travel and hospitality, and retail. So, if you’re in one of these industries and not making use of SMS bots, what are you waiting for?"}]},{"type":"paragraph","children":[{"type":"span","value":"“The ways we get in touch with customers when we need to get in touch are hopeless. People are avoiding business to business emails (spam has ruined the party) and voice calls tend to be infuriating. But SMS messaging is an option for better customer communication,” says the "},{"url":"https://www.openmarket.com/resources/customer-communication-string/#/intro","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"study"}]},{"type":"span","value":" which surveyed 1 500 people in the UK and US. Interestingly, those surveyed ranged in age from 18- to 60-years-old indicating a multi-generational preference for SMS."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Why SMS messaging is the best way to communicate"}]},{"type":"paragraph","children":[{"type":"span","value":"They cite a number of reasons why SMS messaging is the best form of communication. These include:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Almost everyone on earth uses SMS messaging"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"A massive 98% of messages are opened"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"SMS messages are always responded to"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"People feel the need to check their phone the second it pings or buzzes"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"There you have it. That’s why your business should be communicating with your customers using mobile engagement. And if you really want to ramp things up a notch? Use chatbots."}]},{"type":"paragraph","children":[{"type":"span","value":"SMSes are the perfect option if you want your customers to:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Know something. Like details of an appointment or flight."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Decide something. Like when they’d like something delivered."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Remember something. Like their dinner at your fancy restaurant."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Do something. Like rate your service or their experience."}]}]}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/clickatell-platform-sms-business/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Why Clickatell Platform and SMS make all the difference to your business"}]}]},{"type":"paragraph","children":[{"type":"span","value":"“In all those situations, emails and call centers are simply no good. Emails are useless for time-sensitive interactions because everyone ignores them. (Some enterprises actually use SMS messaging to prompt their customers to read critical emails!)"}]},{"type":"paragraph","children":[{"type":"span","value":"“And voice calls are disruptive, frustrating, time-sapping irritations your customers are desperate to avoid. 70% of consumers want to resolve queries without ever talking to anyone,” the survey concludes."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Chatbot SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"The answer? Your business should be using chatbots. And it should be using them now. Making use of a chatbot will enable you to say goodbye to your slow, unhelpful call center. That means less expense for your business and happier customers. Your customers won’t be forced to be on hold for many minutes. They won't be forced to switch from department to department, never quite managing to reach the one person who can answer their query. The best part is, they can respond to you when they want to and in their own time."}]},{"type":"paragraph","children":[{"type":"span","value":"And, the kicker, a call center agent can only handle one call at a time. A chatbot, on the other hand, can handle multiple queries at once. That means it can do more, in less time. Another benefit? Machine learning enables the chatbot to begin to interact automatically."}]},{"type":"paragraph","children":[{"type":"span","value":"To find out more about how you can get closer to your customers and provide 24/7 access to the information they need, check out "},{"url":"/products/interact/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":". A chatbot for customer support, it’s the ideal option for communicating with your customers."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"How virtual reality can grow your business","description":"With computing power increasing exponentially virtual reality is set for strong growth in 2017. Find out what it could mean for your business.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633089970-jed.jpg?auto=format","id":"DatoCmsAsset-25847999"}},"internalName":"How virtual reality can grow your business","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960539","name":"Insight Circle","slug":"insight-circle"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633089970-jed.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633089970-jed.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633089970-jed.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633089970-jed.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoXDhQWDhkNGh0PFg0SFysZGBYfFiEaHysjHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIigvLy8vOzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAFBgEDBwD/xAAfEAACAgEEAwAAAAAAAAAAAAAAAQMEIQIyM0EFERL/xAAWAQEBAQAAAAAAAAAAAAAAAAADBAL/xAAYEQACAwAAAAAAAAAAAAAAAAABAgADEf/aAAwDAQACEQMRAD8A1a7ecUDelZFWXyk7meOw/f4GLrS+3gnssIjKgyGqF+TVGvaIK6Ow40LWyCUGz//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633089970-jed.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoXDhQWDhkNGh0PFg0SFysZGBYfFiEaHysjHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIigvLy8vOzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAFBgEDBwD/xAAfEAACAgEEAwAAAAAAAAAAAAAAAQMEIQIyM0EFERL/xAAWAQEBAQAAAAAAAAAAAAAAAAADBAL/xAAYEQACAwAAAAAAAAAAAAAAAAABAgADEf/aAAwDAQACEQMRAD8A1a7ecUDelZFWXyk7meOw/f4GLrS+3gnssIjKgyGqF+TVGvaIK6Ow40LWyCUGz//Z"}},"id":"DatoCmsTemplateArticle-62246196","title":"How virtual reality can grow your business","slug":"virtual-reality-grow-business","meta":{"updatedAt":"2022-11-28T10:56:36.975+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"How VR can grow businesses"}]},{"type":"paragraph","children":[{"type":"span","value":"Today, many might look back at businesses that ignored the growth of television or the internet as unfortunate. They failed to see the importance and dramatic change that was coming, impacting how consumers interacted with businesses and what they expected. That rapid growth in technology has not stopped, and yet businesses’ reactions might, all too often, resemble those of the past. To that end, it’s worth considering what one of the most exciting new innovations in technology – virtual reality – could mean for business growth."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is virtual reality?"}]},{"type":"paragraph","children":[{"type":"span","value":"Computers are more powerful than they’ve ever been, capable of managing enormous amounts of data to produce complex outputs. Yet, they’ve also become more popular. Already back in 2014, Pew "},{"url":"http://www.pewresearch.org/fact-tank/2014/09/19/census-computer-ownership-internet-connection-varies-widely-across-u-s/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"noted"}]},{"type":"span","value":": “84% of U.S. households own a computer, and 73% of U.S. households have a computer with a broadband connection to the internet.” That number has only increased. "},{"url":"http://www.pewresearch.org/fact-tank/2017/01/12/evolution-of-technology/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"The most recent data"}]},{"type":"span","value":" indicates that almost nine out of ten Americans are online and three quarters of them own a smartphone."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s no wonder then that technology manufacturers considered this prime time to put out virtual reality headsets, as consumer accessible devices. The idea behind virtual reality is self-explanatory, of course: headsets that allow the user to immerse themselves in digital worlds. The headsets provide sight and sound, while other connected devices let users manipulate the digital world around them."}]},{"type":"paragraph","children":[{"type":"span","value":"Some of the biggest virtual reality headset releases happened last year, like the Oculus Rift and the Sony Playstation VR. But these were mostly for tech enthusiasts and early adopters. It’s 2017 that will see business growth and greater adoption of these headsets. And it’s for this reason businesses must begin paying attention."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Why businesses should care about virtual reality"}]},{"type":"paragraph","children":[{"type":"span","value":"The most obvious reason to care about virtual reality is because more consumers do. With upcoming price drops, improved technology, a greater variety of options and the outcomes of a competitive market, consumers will be better placed than they were in 2016 to start adopting virtual reality into their lives. As "},{"url":"http://theweek.com/articles/671560/why-2017-could-year-virtual-reality","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"The Week recently pointed out"}]},{"type":"span","value":": “Marriott Hotels used VR to promote travel to exotic locales and preview their suits. Media companies like The New York Times have packaged stories in VR.” Brands as big as Star Wars and Netflix “have also started using Oculus Rift VR headset so people can watch movies in a virtual theater.”"}]},{"type":"paragraph","children":[{"type":"span","value":"If these major companies are devoting resources to developing VR, they are clearly seeing business growth. Even "},{"url":"/articles/technology/intels-race-build-new-virtual-reality/","type":"link","children":[{"type":"span","value":"Intel has devoted enormous resources to virtual reality"}]},{"type":"span","value":". Any modern business owner would be wise to follow these examples to reap future rewards."}]}]}}}},{"seo":{"title":"4 Tech trends that’ll change things this year","description":"Click here to learn more about the 4 main tech trends of 2017 including the Internet of Things, Cyber Security, Blockchain and AI.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633161218-istock75613083xxlarge-nest-jpg-768x299.jpg?auto=format","id":"DatoCmsAsset-25984307"}},"internalName":"4 Tech trends that’ll change things this year","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960539","name":"Insight Circle","slug":"insight-circle"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633161218-istock75613083xxlarge-nest-jpg-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633161218-istock75613083xxlarge-nest-jpg-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633161218-istock75613083xxlarge-nest-jpg-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633161218-istock75613083xxlarge-nest-jpg-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDw0SDh4cDQ4NDh0NFg0YFxUZGBYVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFigvLy8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAEBQD/xAAdEAACAgIDAQAAAAAAAAAAAAABBAACETEDEjIh/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwEA/8QAGhEAAgIDAAAAAAAAAAAAAAAAAAIhMQEDBP/aAAwDAQACEQMRAD8AW1wr0p6ENw1Xv87CGdJ6bMEqTnZiPvcypFlXnSVIybCaTmbHGzNLjocPKzZ//9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633161218-istock75613083xxlarge-nest-jpg-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDw0SDh4cDQ4NDh0NFg0YFxUZGBYVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFigvLy8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAEBQD/xAAdEAACAgIDAQAAAAAAAAAAAAABBAACETEDEjIh/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwEA/8QAGhEAAgIDAAAAAAAAAAAAAAAAAAIhMQEDBP/aAAwDAQACEQMRAD8AW1wr0p6ENw1Xv87CGdJ6bMEqTnZiPvcypFlXnSVIybCaTmbHGzNLjocPKzZ//9k="}},"id":"DatoCmsTemplateArticle-62246198","title":"4 Tech trends that’ll change things this year","slug":"tech-trends-this-year","meta":{"updatedAt":"2022-12-06T14:18:27.115+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Every month it seems something new emerges from current tech trends that changes how you do business. Companies must be able to keep up with these changes because their customers certainly are. If your business gets left behind, customers will simply move on to those who can cater to their current technology needs. No one will wait for you to catch up. It’s just the beginning of 2017, so let’s examine what will be making waves in the months to come."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/trends-artificial-intelligence-technology/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Trends in artificial intelligence technology in 2017"}]}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"The Internet of Things"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the most obvious ways that tech progress has made itself apparent is through the widespread adoption and use of smart devices. This is a category referring to all those pieces of tech that connect and operate with apps that can use the Internet. The Internet of Things is what happens when all these devices talk to each other. "},{"url":"/articles/technology/6-top-trends-iot-2017/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"In terms of tech trends"}]},{"type":"span","value":", there is no underestimating what the Internet of Things will lead to."}]},{"type":"paragraph","children":[{"type":"span","value":"For the modern business, this means being aware of the range of devices customers expect to connect online. They will want your apps or software to work across a range of platforms – their phones, desktops, tablets and so on – and expect these to work interchangeably. In other words, being able to run the company’s app on only a smartphone will be considered limiting in 2017. It’s time to change that."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Cyber security"}]},{"type":"paragraph","children":[{"type":"span","value":"Related to the Internet of Things is the increased focus on cybersecurity. Throughout tech’s progress, security has always been central. Consumers will not want devices or software which leaves them vulnerable."}]},{"type":"paragraph","children":[{"type":"span","value":"For the modern business person, this means cyber security must be built into projects from the beginning. "},{"url":"/articles/information-security/hacking-concerns-cyber-security/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"After 2016 and the numerous breaches"}]},{"type":"span","value":" into some of the biggest companies in the world, consumers are more aware than ever about their personal security. It will simply be unthinkable to work with modern technology while disregarding the need for cyber security."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Blockchain"}]},{"type":"paragraph","children":[{"type":"span","value":"Despite its complicated name, blockchain is becoming increasingly used within the domain of cyber security. "},{"url":"https://techcrunch.com/2017/03/19/ibm-unveils-blockchain-as-a-service-based-on-open-source-hyperledger-fabric-technology/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"IBM recently announced"}]},{"type":"span","value":" their focus on blockchain for security purposes. As Tech Crunch "},{"url":"https://techcrunch.com/2017/03/19/ibm-unveils-blockchain-as-a-service-based-on-open-source-hyperledger-fabric-technology/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"explains"}]},{"type":"span","value":": “At its core blockchain is a transparent and tamper-proof digital ledger.” It was originally used to manage "},{"url":"/articles/technology/bitcoin-ecommerce/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Bitcoin"}]},{"type":"span","value":" security, negating the need for oversight from third parties. “Just as it could track Bitcoin’s activity in a secure and transparent fashion, it’s capable of tracking other types of data in private blockchain networks.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Essentially this means any company could create a secure network allowing members “to share information freely, knowing that only the members could see it, and the information couldn’t be altered once it’s been entered.” By making things more secure, but reducing the effort needed, this makes a change in how companies will tackle security in 2017."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/information-security/blockchain-cybersecurity/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"What is Blockchain and what does it mean for cyber security?"}]}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"AI"}]},{"type":"paragraph","children":[{"type":"span","value":"While consumers expect their devices to be secure, they also want things to be efficient. Artificial intelligence (AI) is one-way numerous companies are making that happen. "},{"url":"/articles/technology/coolest-ai-enabled-tech-gadgets-ces-2017/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"As we’ve highlighted before"}]},{"type":"span","value":", there is a range of devices demonstrating what AI is capable of that will be in consumers’ hands. "},{"url":"/products/interact/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":", for example, uses machine learning to improve the responses provided to customers seeking knowledge."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Tech trends matter"}]},{"type":"paragraph","children":[{"type":"span","value":"These are just some modern tech trends that will change how people will use technology this year. And make no mistake ... they matter! Businesses must keep up if they hope to grow and maintain their customer base."}]}]}}}},{"seo":{"title":"How SMS enhances the customer experience","description":"Clickatell looks at some of the ways you can enhance customer relations and boost customer service using SMS marketing and targeted SMS messaging.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633152037-clickatells-text-messaging-connects-thousands-around-the-world-during-live-obama-cairo-speech-300x117.jpg?auto=format","id":"DatoCmsAsset-25976947"}},"internalName":"How SMS enhances the customer experience","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633152037-clickatells-text-messaging-connects-thousands-around-the-world-during-live-obama-cairo-speech-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633152037-clickatells-text-messaging-connects-thousands-around-the-world-during-live-obama-cairo-speech-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633152037-clickatells-text-messaging-connects-thousands-around-the-world-during-live-obama-cairo-speech-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633152037-clickatells-text-messaging-connects-thousands-around-the-world-during-live-obama-cairo-speech-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFRIXDhgcDg0NDxENFg0SFx8ZGBYTFhUdHysjJh0oKRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBEQHDsdFh07Ly8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBQD/xAAfEAABAwQDAQAAAAAAAAAAAAAAAQIEAwYRMxQ0cQX/xAAVAQEBAAAAAAAAAAAAAAAAAAACA//EABsRAAIBBQAAAAAAAAAAAAAAAAABAhETITFB/9oADAMBAAIRAxEAPwBX9C8X8VVaSIl/V6eW4I8jqKRKOxfQKFeimsjaRfVZzMqhgdI1mKWkNaP/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633152037-clickatells-text-messaging-connects-thousands-around-the-world-during-live-obama-cairo-speech-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFRIXDhgcDg0NDxENFg0SFx8ZGBYTFhUdHysjJh0oKRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBEQHDsdFh07Ly8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBQD/xAAfEAABAwQDAQAAAAAAAAAAAAAAAQIEAwYRMxQ0cQX/xAAVAQEBAAAAAAAAAAAAAAAAAAACA//EABsRAAIBBQAAAAAAAAAAAAAAAAABAhETITFB/9oADAMBAAIRAxEAPwBX9C8X8VVaSIl/V6eW4I8jqKRKOxfQKFeimsjaRfVZzMqhgdI1mKWkNaP/2Q=="}},"id":"DatoCmsTemplateArticle-62246208","title":"How SMS enhances the customer experience","slug":"sms-enhances-customer-experience","meta":{"updatedAt":"2023-01-05T11:01:49.487+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS customer engagement"}]},{"type":"paragraph","children":[{"type":"span","value":"The latest research by "},{"url":"https://onereach.com/blog/45-texting-statistics-that-prove-businesses-need-to-start-taking-sms-seriously/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Forrester"}]},{"type":"span","value":" puts the number of text messages sent daily in the US at over 6 billion. That’s a lot of people talking to each other over SMS and text. And it means that in an age of fierce competition, businesses can use SMS and text to differentiate themselves. Many people now choose which business to support based on emotion rather than just price or other factors. And here’s how businesses can capitalize on this with SMS marketing, integrating it into the customer experience."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/7-tips-improve-sms-marketing-2017/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"7 Tips to improve your SMS marketing"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Use targeted SMS messaging"}]},{"type":"paragraph","children":[{"type":"span","value":"People are likely to ignore generic communication. Think about having a conversation with someone. You’re not talking to a crowd. You’re talking to an individual.  It’s the same with your marketing communication. And SMS marketing allows you to create targeted messages for each of your customers based on demographic factors, their tastes, and the way they behave. Creating personalized messages enhances the value of the message by reducing the number of messages they receive that have no relevance to them. And, if every message has the same value, customers will soon learn to trust your business and a positive and consistent customer experience will be built."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Provide customer service"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS marketing need not just be about sending messages out to your customers. It’s also a fantastic channel for your business to receive messages from your customers. By allowing your customers to text you, you can enhance your customer service 10-fold. The majority of "},{"url":"http://www.eweek.com/networking/consumers-like-using-text-messages-to-solve-customer-service-issues","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"people prefer using SMS messages for customer service inquiries and comments"}]},{"type":"span","value":". It’s fast, hassle-free, cheap, and can be done from anywhere. By offering this feature as part of your omnichannel communications approach, you make your brand accessible and allow people to contact you with any questions or problems. This immediately reduces the amount of time for a customer to resolve an issue they have and leads to a satisfied customer base, even when something goes awry."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Avoid using it negatively"}]},{"type":"paragraph","children":[{"type":"span","value":"While there is opportunity for your SMS marketing to improve the customer experience, it does also have the capacity to create a negative one. There is no surer way to frustrate your customers than by sending them communication that they don’t want or haven’t signed up for. It immediately creates resentment because it shows that your business doesn’t respect its customers. It’s vital that you only send your SMS communication to those who have opted in and that you honor the choice of those who opt out. Be clear about the parameters of your agenda when they sign up."}]},{"type":"paragraph","children":[{"type":"span","value":"Another potential point of slip up for an SMS marketing campaign is if you text at the wrong time or with too much frequency. Your communication should be a positive interruption that provides value and comes at a convenient time for your customers. It won’t help the customer experience if you text them too early or too late. And they’re likely to ignore the messages if they’re sent during rush hour. Sending messages too often quickly gets tiresome for customers. Be appropriate. Aim to send out communication between two and four times a month and plan accordingly.\nWith a clear and streamlined proposition that adds value to the customer’s life, SMS can enhance the overall customer experience. This positive customer experience can help to build your brand reputation and thereby bring in more business (especially repeat business). If you’d like to learn about other benefits that SMS can bring to your marketing campaigns, then read our latest article on the topic. It outlines "},{"url":"/articles/digital-marketing/benefits-sms-marketing-business/","type":"link","children":[{"type":"span","value":"7 key reasons why you really should be implementing SMS in your marketing strategy"}]},{"type":"span","value":" moving forward."}]}]}}}},{"seo":{"title":"5 Future technology trends that’ll define 2017","description":"Clickatell looks at the top 5 future technology trends is expects to see in 2017 in smart devices, virtual realitym, cyber security and big data.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633147246-dshuw.jpg?auto=format","id":"DatoCmsAsset-25976742"}},"internalName":"5 Future technology trends that’ll define 2017","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633147246-dshuw.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633147246-dshuw.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633147246-dshuw.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633147246-dshuw.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoREggPEg0LDhEODg0NDhENFg4YFxMZGCITFhUmHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4PHDscFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYB/8QAHBAAAgICAwAAAAAAAAAAAAAAAAECBAUxAzIz/8QAFQEBAQAAAAAAAAAAAAAAAAAABAX/xAAaEQACAgMAAAAAAAAAAAAAAAAAAQIhAyIy/9oADAMBAAIRAxEAPwCxjdUmhtVsRfHsluPsh1T80Gg9hWRUGUsxiaL8voCzDkC1Z//Z"},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633147246-dshuw.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoREggPEg0LDhEODg0NDhENFg4YFxMZGCITFhUmHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4PHDscFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYB/8QAHBAAAgICAwAAAAAAAAAAAAAAAAECBAUxAzIz/8QAFQEBAQAAAAAAAAAAAAAAAAAABAX/xAAaEQACAgMAAAAAAAAAAAAAAAAAAQIhAyIy/9oADAMBAAIRAxEAPwCxjdUmhtVsRfHsluPsh1T80Gg9hWRUGUsxiaL8voCzDkC1Z//Z"}},"id":"DatoCmsTemplateArticle-62246213","title":"5 Future technology trends that’ll define 2017","slug":"future-technology-trends","meta":{"updatedAt":"2022-10-26T22:16:01.266+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Biggest tech trends of the future"}]},{"type":"paragraph","children":[{"type":"span","value":"Technological development disrupts nearly every part of our daily lives. Smartphones connect us to the world and make sure that nowhere is too isolated. The IoT is connecting all the dots in between as it seeks to integrate systems – the future may see us turning on our lights or ordering food with simple voice commands. Robot advisors are telling us how and when to invest our money, making stock markets more accessible than ever. And in 2017, the list of innovative trends will continue to grow. Here are 5 future technology trends that we can look forward to over the next 10 to 12 months."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/trends-artificial-intelligence-technology/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Trends in artificial intelligence technology in 2017"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Smart devices will actually be smart"}]},{"type":"paragraph","children":[{"type":"span","value":"Machine learning will finally bring the word ‘smart’ across our devices to bear. Devices such as phones, watches, and home appliances have had limited levels of ‘intelligence’, but 2017 will see them take another big leap in building reactive systems – that is, systems within the device that allow the device to react differently after learning."}]},{"type":"paragraph","children":[{"type":"span","value":"AI such as Siri or OK Google paved the way to make them truly ‘smart’ and we can certainly expect acute development in this regard in 2017. Systems like our home lighting will become better at conserving electricity as they adapt to how we live and spend time around the house."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The market will be ready for virtual reality and augmented reality"}]},{"type":"paragraph","children":[{"type":"span","value":"2016 saw some major advances in the cases of augmented reality (AR) and virtual reality (VR). Oculus Rift was released to much fanfare and thousands and VR apps and copycats followed. We also saw the chaotic positivity that Pokémon Go brought to streets around the world. The AR game exploded with more than"},{"url":"https://www.engadget.com/2016/08/01/pokemon-go-100-million-downloads/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" 100 million downloads"}]},{"type":"span","value":" and $10 million in daily revenue. It’s clear that the market will welcome whatever innovation AR and VR gifts in 2017."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Cyber security will step up its game"}]},{"type":"paragraph","children":[{"type":"span","value":"Security is an ever-present challenge for future technology trends to overcome. The proliferation and adoption rate of the IoT makes it a good target for cyber criminals. Developers are realizing this and working towards hard-line solutions. 2017 will see IoT devices become agile, fluid and adaptive. Building stronger security into the devices at the early stages of development will help. Multiple level security measures will become the order of the day and a lot of investment will go into protecting the integrity of the devices and their operating systems."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Humanized big data"}]},{"type":"paragraph","children":[{"type":"span","value":"Big data has been a marketing buzzword for the last five years. The idea behind it is that vast quantities of gathered data can be used to enhance, develop and shape the future of the way we live, work and interact – everything from planning new medical treatments to working out the execution of a marketing campaign. The challenge with big data is that its greatest strength – its quantitative and numerical foundation – is also a major weakness. It’s been criticized as being too far removed from the personal customer. In 2017, expect that to change. Marketers are realizing the value of personalized big data. Future technology trends will see data in 2017 be more quantitative, visual and accessible than ever before. And that’s bound to allow marketers to use it more effectively to connect with their markets."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Brands need to be on-demand while keeping up with future technology trends"}]},{"type":"paragraph","children":[{"type":"span","value":"Brands like Uber have set a precedent. Every second tech startup seems to the “The Uber of _____”. Customers are now used to having everything on demand through their phones. And in 2017, this trend is only going to get stronger. From rides to food deliveries to accommodation, online on-demand apps will move into the even stronger territory."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"While making predictions about future technology trends may seem like an exercise in futility, it pays to forecast imminent innovations or developments. From a business perspective, it allows marketers to plan their campaigns and budgets. And, with all the possibility that’s on offer, it’s also really just quite fun to think about what the future holds. It’s not lost on us that future tech trends present an opportunity for new security threats. If you’re interested in"},{"url":"/articles/information-security/blockchain-cybersecurity/","type":"link","children":[{"type":"span","value":" where cybersecurity is moving"}]},{"type":"span","value":", then read our latest article on how to protect your business."}]}]}}}},{"seo":{"title":"9 Ways to use social media management to grow your business","description":"Clickatell looks at strategies that can be used to help social media grow your business including the choice of platform and data analysis.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633161679-clickatell-social-network-customers-poised-to-monetize-demand-sms-proven-to-build-communities-increase-interaction-and-enable-advertising-revenues-300x117.jpg?auto=format","id":"DatoCmsAsset-25987570"}},"internalName":"9 Ways to use social media management to grow your business","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633161679-clickatell-social-network-customers-poised-to-monetize-demand-sms-proven-to-build-communities-increase-interaction-and-enable-advertising-revenues-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633161679-clickatell-social-network-customers-poised-to-monetize-demand-sms-proven-to-build-communities-increase-interaction-and-enable-advertising-revenues-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633161679-clickatell-social-network-customers-poised-to-monetize-demand-sms-proven-to-build-communities-increase-interaction-and-enable-advertising-revenues-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633161679-clickatell-social-network-customers-poised-to-monetize-demand-sms-proven-to-build-communities-increase-interaction-and-enable-advertising-revenues-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQoWDhgODg0YDh0VFh0PFx8pGBYVFiEmLSsjGh0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7OzsvOzs7Ozs7Ly87Ly8vNS8vNS87Oy8vLy8vLy8vLy8vNS8vLzUvLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAHAQQGAP/EACMQAAEDAwMFAQAAAAAAAAAAAAEAAgQDBTERFCESEyJRkQb/xAAWAQADAAAAAAAAAAAAAAAAAAACBAX/xAAaEQABBQEAAAAAAAAAAAAAAAABAAIDETEh/9oADAMBAAIRAxEAPwBSvU6PQguL3jVYaheIlSQR1jKs/qHHYO5OEcQnO3buTn2iJc0cKEkXiSZl1g0qWpeFCPL053aHkfq5T3SyXqYBFYv/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633161679-clickatell-social-network-customers-poised-to-monetize-demand-sms-proven-to-build-communities-increase-interaction-and-enable-advertising-revenues-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQoWDhgODg0YDh0VFh0PFx8pGBYVFiEmLSsjGh0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7OzsvOzs7Ozs7Ly87Ly8vNS8vNS87Oy8vLy8vLy8vLy8vNS8vLzUvLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAHAQQGAP/EACMQAAEDAwMFAQAAAAAAAAAAAAEAAgQDBTERFCESEyJRkQb/xAAWAQADAAAAAAAAAAAAAAAAAAACBAX/xAAaEQABBQEAAAAAAAAAAAAAAAABAAIDETEh/9oADAMBAAIRAxEAPwBSvU6PQguL3jVYaheIlSQR1jKs/qHHYO5OEcQnO3buTn2iJc0cKEkXiSZl1g0qWpeFCPL053aHkfq5T3SyXqYBFYv/2Q=="}},"id":"DatoCmsTemplateArticle-62246520","title":"9 Ways to use social media management to grow your business","slug":"social-media-management-business","meta":{"updatedAt":"2023-01-05T11:13:11.555+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Growing your business using social media"}]},{"type":"paragraph","children":[{"type":"span","value":"Using the power of proper social media management to grow your business is a must. There are a number of tips any business owner or worker and entrepreneur can use to grow their business, from posting consistently to optimizing content to suit the relevant platform, and so much more."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/key-social-media-management-success/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"The key to social media management success"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Get to know your market"}]},{"type":"paragraph","children":[{"type":"span","value":"The first rule for growing your business using social media management is to get to know your customers. The clearer you are about your target demographic, the better you’ll be armed with the knowledge needed to appeal to your customers."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Develop a social media management strategy"}]},{"type":"paragraph","children":[{"type":"span","value":"Building a popular social media strategy takes work and planning. You need to know what type of content you’ll post and how often. You’ll also need to be certain about whether you’ll use ads or influencers."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Post regularly and consistently"}]},{"type":"paragraph","children":[{"type":"span","value":"The key to gaining a loyal following online is to post consistently. If your customers know you post daily at a certain time, they will begin to expect that. They'll look forward to seeing your post with their morning coffee or afternoon tea. Once you’re not posting at those times, they’ll notice and move their attention elsewhere."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Don’t use all social networks"}]},{"type":"paragraph","children":[{"type":"span","value":"This can be a somewhat controversial point. There are many who feel all platforms should be used. But if you’re not going to post good content regularly, there’s little point. All you’ll do is embarrass yourself and your brand by having a platform that you last posted to three years ago."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Emphasize the networks which are showing results"}]},{"type":"paragraph","children":[{"type":"span","value":"If you’ve noticed your Twitter page is growing consistently while your Facebook page is stagnant, you should emphasize the importance of growing that network. This means you’ll be posting there regularly and putting any budget you have into your Twitter page."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Ensure your content speaks to your brand’s tone and identity"}]},{"type":"paragraph","children":[{"type":"span","value":"Your brand’s tone should be very specific. Either you’re serious, lighthearted or somewhere in between. The point is, that’s your tone and you don’t stray from it. The former won’t post funny memes but the latter might. Your posts should be consistent with your messaging across platforms, including your website and any printed materials you might have in store."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"There's some content which won’t be popular but is important"}]},{"type":"paragraph","children":[{"type":"span","value":"Press releases, company news, job openings, and business events probably won’t receive too much engagement. But this is the type of content that’s important to be posted."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Use social media to emphasize all of your marketing efforts"}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re advertising promotion in-store, it’s important that this message carries over on your social media platforms. Otherwise, your marketing efforts won’t be consistent. This should be part of your customer relationship management (CRM) strategy. CRM is all about collecting customer data, improving relationships and driving sales. And why wouldn’t you want to do that?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Have a strategy for responding to queries"}]},{"type":"paragraph","children":[{"type":"span","value":"Many people are choosing to ask questions of business over social media rather than make direct contact. It’s important that you know how often your page will be checked and how these queries will be responded to. For instance, some queries are better completed in the privacy of your inbox rather than the public space of a timeline."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’d like more"},{"url":"/articles/digital-marketing/tips-getting-social-media-strategy-plan-right/","type":"link","children":[{"type":"span","value":" tips for getting your social media strategy right"}]},{"type":"span","value":", have a look at our recent article. It details why it’s important for businesses to have a solid social media management plan in place and why it can impact your CRM positively."}]}]}}}},{"seo":{"title":"How businesses should respond to convergence technologies","description":"Clickatell looks at technological convergence - what it is and its current and future potential to open new sales and communication channels.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633154274-asdfghj.jpg?auto=format","id":"DatoCmsAsset-25977056"}},"internalName":"How businesses should respond to convergence technologies","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633154274-asdfghj.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633154274-asdfghj.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633154274-asdfghj.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633154274-asdfghj.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCwoRDhgODRkVDh0OFg4OFx4aGBYTFhUdKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDseIiU7Oy8vLy81NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwAECP/EACEQAAEDAwQDAAAAAAAAAAAAAAEAApEDBAUSFCIyBhET/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgQF/8QAGREAAgMBAAAAAAAAAAAAAAAAAQIAElED/9oADAMBAAIRAxEAPwCkM5jW1ARVbKM8T5JYutWtFQSs7anahyMozwL3fBvIygdm2AeakxyXGasRR9moFEs757tv2MqJe77KKchWf//Z"},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633154274-asdfghj.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCwoRDhgODRkVDh0OFg4OFx4aGBYTFhUdKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDseIiU7Oy8vLy81NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwAECP/EACEQAAEDAwQDAAAAAAAAAAAAAAEAApEDBAUSFCIyBhET/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgQF/8QAGREAAgMBAAAAAAAAAAAAAAAAAQIAElED/9oADAMBAAIRAxEAPwCkM5jW1ARVbKM8T5JYutWtFQSs7anahyMozwL3fBvIygdm2AeakxyXGasRR9moFEs757tv2MqJe77KKchWf//Z"}},"id":"DatoCmsTemplateArticle-62246529","title":"How businesses should respond to convergence technologies","slug":"businesses-respond-convergence-technologies","meta":{"updatedAt":"2023-01-05T11:33:46.724+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Impact of convergence technologies"}]},{"type":"paragraph","children":[{"type":"span","value":"Despite its recent setbacks, Apple is often thought of as a brand that pioneers ideas that most others can’t see. Think back to the first iPhone. What a coup it was for telecommunications. It wasn’t just a cell phone. It was a radio, music player, navigator, internet-browser, and personal assistant. It was a device that combined multiple technologies and functions that all but eliminated the need to carry many separate single-function devices. Enter convergence technologies."}]},{"type":"paragraph","children":[{"type":"span","value":"This is probably one of the most popular examples of convergence technologies with capabilities that impact on so many personal and professional levels. For businesses, the convergence of technologies has unprecedented potential. Imagine a future where devices and machines communicate with each without any human interaction, performing complex, cumbersome and time-consuming business functions in moments. That future has arrived. The "},{"url":"https://www.americanexpress.com/us/small-business/openforum/articles/how-the-internet-of-things-will-revolutionize-small-business/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Internet of Things"}]},{"type":"span","value":" has paved the way for technology convergence in business."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is technological convergence?"}]},{"type":"paragraph","children":[{"type":"span","value":"Technology convergence is the coming together of various spheres of technology. Big data/analytics, social, mobile and cloud all meet in a single process or device. So how should businesses be responding to this?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Stay customer focused"}]},{"type":"paragraph","children":[{"type":"span","value":"Responding to convergence technologies isn’t just about hiding in your ivory tower of innovation (cough, cough… Apple since Steve Jobs’ passing). It’s not about spending huge budgets on social media advertising or hiring social ‘ninjas’ to run your customer relationship management (CRM). What is essential though, is that the business retains its customer-centric identity. Use convergence to better streamline the customer journey. Data should dictate the experiences you serve your customers and when, where and how they enjoy those experiences. Brand communications must continue to engage customers on the most relevant platforms and the retail experience must be made omni-channel, giving shoppers the same experience regardless of whether they’re in-store, online or on mobile."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Embrace the change"}]},{"type":"paragraph","children":[{"type":"span","value":"Bringing technologies together can have an incredible impact on the streamlining of business processes. It’s likely that convergence technology will make many processes redundant and form completely new ones. Larger firms may struggle to accept these changes and want to fall back on the comfort of what they know. Unfortunately, the inevitably of rapid technological advances may mean that this cautious approach backfires in the wake of future advances. It may leave businesses stranded up the innovation creek without a paddle. Thus, business owners will do well to "},{"url":"http://smallbusiness.chron.com/organizations-keep-abreast-emerging-technology-2185.html","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"embrace change and be open to new processes or products"}]},{"type":"span","value":"."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Leverage what you’ve got"}]},{"type":"paragraph","children":[{"type":"span","value":"Convergence technologies definitely leave scope for the production of new products or services – some that may never have been offered before. This presents enormous opportunities and is something businesses should certainly leverage and take advantage of. New technologies, products or services can create new channels of communication and income, and be the difference between an innovative, cutting-edge business, and a bankrupt one. The constant creation of new markets opens the door for companies to change direction completely in favor of a niche market, giving businesses flexibility in the face of harsh economic realities."}]},{"type":"paragraph","children":[{"type":"span","value":"The combination of technologies will give businesses the tools they need to run faster, with more efficiency, mine, and utilize data more thoroughly and in real time, innovate and connect with their markets on an unprecedented scale."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Be ready to react"}]},{"type":"paragraph","children":[{"type":"span","value":"Technologies have created space for remarkably efficient measurables. Because of this, businesses can see results and business statistics at the speed of thought. This is fantastic news for businesses as they’re now able to adapt marketing and communication strategies accordingly. But it also opens businesses up to risk. If business owners and marketers aren’t paying attention, opportunity – and possibly income and reputation too – can come and go before the business has had a chance to take advantage. Be vigilant. It’s a big highway, with lots of vehicles, some are traveling faster than others.\nBusinesses across the world are discovering that technology convergence is opening new sales and communication channels. If businesses are wary, they’ll be able to use these to stay lean, focused and be profitable as a result, without compromising quality. You only have to look at the iPhone to see why it makes complete sense to embrace technology convergence. With humanity's insatiable appetite for progress, it’s a trend that’s here to stay. Do read more on our "},{"url":"/articles/technology/convergence-technologies-mean-business/","type":"link","children":[{"type":"span","value":"latest article about how amalgamating technologies can affect a business"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"What is Google’s RCS and why you should care","description":"Clickatell looks at the new SMS text messaging platform from Google called RCS (Rich Communications Services) and some of its features.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633162167-istock000015717820medium-300x122.jpg?auto=format","id":"DatoCmsAsset-25987597"}},"internalName":"What is Google’s RCS and why you should care","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633162167-istock000015717820medium-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633162167-istock000015717820medium-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633162167-istock000015717820medium-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633162167-istock000015717820medium-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCg0LDhgYDhUNDhMVFg0WFx8ZGBYfIhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdIigvLzsvLy87Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAFBwEEBgD/xAAhEAACAQMDBQAAAAAAAAAAAAABAwACBDEFEnERExQhJP/EABYBAAMAAAAAAAAAAAAAAAAAAAABAv/EABgRAAIDAAAAAAAAAAAAAAAAAAARAQIS/9oADAMBAAIRAxEAPwBvXlxQlFRJgBOqpL+m4ZlzWT8lXExCCfMycyWEWGSm6VUsHdJgO1J7A9zoMWj/2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633162167-istock000015717820medium-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCg0LDhgYDhUNDhMVFg0WFx8ZGBYfIhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdIigvLzsvLy87Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAFBwEEBgD/xAAhEAACAQMDBQAAAAAAAAAAAAABAwACBDEFEnERExQhJP/EABYBAAMAAAAAAAAAAAAAAAAAAAABAv/EABgRAAIDAAAAAAAAAAAAAAAAAAARAQIS/9oADAMBAAIRAxEAPwBvXlxQlFRJgBOqpL+m4ZlzWT8lXExCCfMycyWEWGSm6VUsHdJgO1J7A9zoMWj/2Q=="}},"id":"DatoCmsTemplateArticle-62246534","title":"What is Google’s RCS and why you should care","slug":"googles-rcs-care","meta":{"updatedAt":"2023-01-06T08:19:16.749+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"What is Google rcs?"}]},{"type":"paragraph","children":[{"type":"span","value":"The messaging world is fractured. There’s iMessage, FaceTime, Facebook Messenger, Skype, Whatsapp, and a plethora of other chat or messaging apps out there. Each offers its own emojis, fonts, smiley faces, and quirks. But Google has an ambitious plan to use SMS text messaging as a way to unite these messaging apps under the Android umbrella. It’s called Rich Communications Services or RCS."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Expanding the RCS network"}]},{"type":"paragraph","children":[{"type":"span","value":"In "},{"url":"https://blog.google/topics/rcs/delivering-rcs-messaging-android-users-worldwide/","type":"link","children":[{"type":"span","value":"February 2017"}]},{"type":"span","value":", the Android giant added 27 new carriers to the RCS network as it continues to roll out its latest innovation. The RCS initiative will add more dynamic features to the native Android Messages SMS app. Users can now expect features like group chats, high-res photo sharing, read receipts, and typing indicators alongside their usual MMS and SMS services. It’s all about bringing enhanced messages to one centralized platform."}]},{"type":"paragraph","children":[{"type":"span","value":"While RCS won’t initially be as ubiquitous as the likes of iMessage, several large manufacturers have come to the party and endorsed the initiative claiming the technology will be embedded into their future phones so that it’s preloaded on devices sold around the world. To date, about 1 billion people have access to this "},{"url":"/articles/customer-relationship-management/rcs-business-messaging-bulk-sms/","type":"link","children":[{"type":"span","value":"new messaging technology"}]},{"type":"span","value":", but Google is confident that this number will skyrocket once RCS is rolled out completely."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The evolution of SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS is one of the most widely used services on mobile devices around the world. But the 160-character functionality was developed for the flip phone age. Nowadays phones are smarter and somewhat more powerful and users expect more functionality. They want to be able to share pictures, know when their messages have been read and see if someone’s typing back. Even the ability to join or leave a group is an almost expected functionality these days."}]},{"type":"paragraph","children":[{"type":"span","value":"Although RCS has been around since as early as 2007, the technology of mobile devices limited its use. Until late last year."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What RCS will bring to the table"}]},{"type":"paragraph","children":[{"type":"span","value":"“Last year it was about getting alignment with different partners and working to get the technology pieces in place,” said Amir Sarhangi, Google’s head of RCS. “This year it’s about launching the service, so subscribers can start enjoying the enhanced features. It means that Android phone users on the mobile carriers that we [Google] select will see an automatic upgrade to their SMS messaging experience. It will give them the same kind of sophisticated functionality that’s already offered on other messaging apps.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Google’s point man goes on to cite interactive SMS messages for flight check-ins complete with boarding passes and terminal maps as an example of the helpful use of such technology. In that regard, businesses will find technology use with the ability to push branded messages and wholesale sharing functionality. Anything from static high-res images to video clips and gifs can be shared across this platform."}]},{"type":"paragraph","children":[{"type":"span","value":"Google is offering an early access program for businesses to learn and interact with this technology, influence its future development and standards, and be the first to offer its customers the upgraded messaging experience."}]},{"type":"paragraph","children":[{"type":"span","value":"This is a great selling point to push for future carriers who have found users on their messaging networks waning in favor of other apps, causing revenues to stutter and leaving assets in the carriers’ networks unused."}]},{"type":"paragraph","children":[{"type":"span","value":"Users still have to use Google’s Messenger app to take advantage of RCS and Google still offers its Hangouts and Allo apps, but aims to bring these all together in the future under RCS and"},{"url":"http://www.theverge.com/2017/2/24/14721602/android-messages-google-rcs-universal-profile","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" Android Messenger"}]},{"type":"span","value":" to give the user a more streamlined experience. This may mean that future SMS services will send messages that are interoperable – that is what is sent from one handset will be seen the same way when received on another handset. This is something that SMS has only managed in the most basic, text-only scenarios previously.\nTo learn more about other trends in the SMS game, read our article on which outlines "},{"url":"/articles/digital-marketing/clickatell-platform-changes-sms-game/","type":"link","children":[{"type":"span","value":"how SMS can be used to enhance business operations"}]},{"type":"span","value":" and open up new channels of communication between your business and its customers. Or, "},{"url":"/articles/customer-relationship-management/rcs-business-messaging-bulk-sms/","type":"link","children":[{"type":"span","value":"read more about our new RCS business messaging solution"}]},{"type":"span","value":" and find out how you can get early access."}]}]}}}},{"seo":{"title":"Cybercrime and its effect on businesses","description":"Some tips on how to avoid the potential impact of cybercrime on your business including damage to the brand and loss of intellectual property.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633162341-how-sms-authentication-makes-for-a-safer-1440x560-1-300x117.jpg?auto=format","id":"DatoCmsAsset-25987614"}},"internalName":"Cybercrime and its effect on businesses","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633162341-how-sms-authentication-makes-for-a-safer-1440x560-1-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633162341-how-sms-authentication-makes-for-a-safer-1440x560-1-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633162341-how-sms-authentication-makes-for-a-safer-1440x560-1-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633162341-how-sms-authentication-makes-for-a-safer-1440x560-1-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoNDhgVGhUNDh0RFhUQFycZHSIfFiEaKysjGh0oHRUWJDUlKC0vMjIyHSU4PTcwPCsxMi8BCgsLDg0OHAoQHDsdFig7Ly8vLy87Oy8vLy81Ly8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQAGB//EACIQAAECBAcBAAAAAAAAAAAAAAEAAgMEBTEGERQhIlGREv/EABYBAQEBAAAAAAAAAAAAAAAAAAQDAv/EABoRAAIDAQEAAAAAAAAAAAAAAAECABEyMQP/2gAMAwEAAhEDEQA/AGmHZ6TLOLwi69Glosm4FwyyWfYSc75ufU/rhOhdubKxZq7M+bKTmAU+BTNS4viAb9qKlNe8TTuRv2ohMz32OASsz//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633162341-how-sms-authentication-makes-for-a-safer-1440x560-1-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoNDhgVGhUNDh0RFhUQFycZHSIfFiEaKysjGh0oHRUWJDUlKC0vMjIyHSU4PTcwPCsxMi8BCgsLDg0OHAoQHDsdFig7Ly8vLy87Oy8vLy81Ly8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQAGB//EACIQAAECBAcBAAAAAAAAAAAAAAEAAgMEBTEGERQhIlGREv/EABYBAQEBAAAAAAAAAAAAAAAAAAQDAv/EABoRAAIDAQEAAAAAAAAAAAAAAAECABEyMQP/2gAMAwEAAhEDEQA/AGmHZ6TLOLwi69Glosm4FwyyWfYSc75ufU/rhOhdubKxZq7M+bKTmAU+BTNS4viAb9qKlNe8TTuRv2ohMz32OASsz//Z"}},"id":"DatoCmsTemplateArticle-62246537","title":"Cybercrime and its effect on businesses","slug":"cybercrime-effect-businesses","meta":{"updatedAt":"2022-10-26T22:15:04.498+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Impact of cybercrime on business"}]},{"type":"paragraph","children":[{"type":"span","value":"Data breaches have been happening for as long as companies have maintained records and stored private data. But, the proliferation of data, technological advances, and the digitization of data storage in the last decade or so have seen a sharp rise in the number of data breaches. Leveraging these developments, cybercrime is evolving. Criminals have turned their attention to the soft underbelly of corporates – stored data. Now, the risk of having sensitive information lost or exposed is greater than ever. And companies are feeling the pinch: All the largest data breaches in history have occurred since 2005 and the size and scope of these breaches are only getting larger by the day. We examine some of these breaches and consider their effects on the companies that fall victim."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/information-security/5-easy-ways-fight-cybercrime/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"5 easy ways to fight cybercrime"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Damaged reputation: Counterproductive to building a brand"}]},{"type":"paragraph","children":[{"type":"span","value":"The web is an interesting place: Once the information has been put out, it’s likely to live there forever, no matter how hard one tries to erase it. Think about the last email that you sent that contained confidential information. The email probably had an intended recipient. You probably don’t want that information to be seen by anyone except the recipient. Sadly, it could easily be made public if your account is hacked. If you store anything online: pictures, files, documents, you risk that data being exposed to the public should your data center (or cloud) be breached."}]},{"type":"paragraph","children":[{"type":"span","value":"The results of a "},{"url":"http://www.gemalto.com/press/Pages/Global-survey-by-Gemalto-reveals-impact-of-data-breaches-on-customer-loyalty.aspx","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"global survey by Gemalto"}]},{"type":"span","value":" on its latest findings on data breaches and the lasting impact they have on customer loyalty have been released. According to the survey, the exposure or theft of sensitive customer data will have a negative effect on the breached organization’s relationship with its customers. Nearly 95 percent of respondents indicated that they’d consider legal action against any parties involved."}]},{"type":"paragraph","children":[{"type":"span","value":"Perhaps not so shocking, is that most customers would be willing to completely break ties with a breached organization. Nearly two-thirds of those surveyed indicated that they’d end their relationship with an organization after their personal information had been exposed, never to return, and certainly never recommend the company. At its core, a data breach results in the erosion of customer trust."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Damage to intellectual property resulting in the loss of a competitive edge"}]},{"type":"paragraph","children":[{"type":"span","value":"Without diminishing the effects of the exposure of sensitive customer information, cybercrime and data leaks can also have a negative impact on a company's competitive edge. Consider the effects of having an intellectual property like business ideas, marketing campaigns, or business expansion plans stolen or exposed. This breach might render any of these ideas useless or ineffective and result in serious damage towards business growth and revenue gains, especially if they land up in the hands of one’s competitors."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The biggest cybercrimes in history"}]},{"type":"paragraph","children":[{"type":"span","value":"The internet service company Yahoo! reported two major breaches of user account data in late 2016. The first breach occurred sometime in 2014 and affected more than 500 million Yahoo! user accounts. The second breach occurred slightly earlier and affected more than1 billion user accounts. These breaches are considered the largest cybercrime in the history of the internet. Specific details of data involved include names, email addresses, phone numbers, encrypted security questions and answers, birthdates, and encrypted passwords."}]},{"type":"paragraph","children":[{"type":"span","value":"In a practical show of the effects of a data breach, Yahoo! was hugely criticized for its tardiness in disclosing the breaches. They currently have several lawsuits against them and are facing an investigation from the US Congress. Most significantly though, the breaches threw the July 2016 acquisition of Yahoo! by Verizon Communication – to the tune of $4.8 billion – into doubt."}]},{"type":"paragraph","children":[{"type":"span","value":"The professional networking website LinkedIn was breached in June 2012. Encrypted passwords for nearly 6.5 million user accounts were stolen by cybercriminals and posted on a public password forum. Within hours, the plain text passwords for thousands of accounts were available online. LinkedIn responded with an official statement and an email to all of its users with instructions on how to reset their passwords This was a positive response from the company in the face of the breach. Then, in May 2016, the networking giant was again left a little red-faced when they discovered that an additional 100 million email addresses and passwords from the 2012 hack had been leaked. Again though, LinkedIn responded well, invalidating all the passwords of users that had not changed their passwords since 2012."}]},{"type":"paragraph","children":[{"type":"span","value":"Information like the data received from Yahoo! and LinkedIn breaches is sold to the highest bidder on the dark web."}]},{"type":"paragraph","children":[{"type":"span","value":"When it comes to data security, businesses will do well not to skimp. Business owners are bound to get what they pay for. And considering the damaging effects of cybercrime it’s best that the more resources are given to the securing of company data, the better. Particularly if we consider the proliferation of the IoT and the connectedness of things. Cybercriminals are going to keep pushing the envelope using new technologies and slicker processes to attack data centers (or the cloud). But keeping updated, cutting-edge security systems will give your business a greater chance at longevity and success without running the risk of being hacked. Read more on how to protect your business from cybercrime in our "},{"url":"/articles/information-security/data-breaches-cyber-security-heres-need-know/","type":"link","children":[{"type":"span","value":"recent article"}]},{"type":"span","value":" on the subject."}]}]}}}},{"seo":{"title":"Big brands working on autonomous vehicles","description":"Clickatell looks at some of the technological and social challenges facing the autonomous vehicle and how big brands are tackling them.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633162517-524043076-1440x560-1-300x117.jpg?auto=format","id":"DatoCmsAsset-25987640"}},"internalName":"Big brands working on autonomous vehicles","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960604","name":"Travel","slug":"travel"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633162517-524043076-1440x560-1-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633162517-524043076-1440x560-1-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633162517-524043076-1440x560-1-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633162517-524043076-1440x560-1-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIFAgLDRELDhgNDQ0NDh0NDQUNFxsZGBoTFhUaHysjJh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAACBQABA//EACAQAAECBgMBAAAAAAAAAAAAAAEAAwQFExQhMRFBcQL/xAAVAQEBAAAAAAAAAAAAAAAAAAADAv/EABsRAAEEAwAAAAAAAAAAAAAAAAIAETFRAQMS/9oADAMBAAIRAxEAPwAZU6y387Wk2jG7c5SKAJ42jmpNqfEBGTylHA0lLkc1UOVEgdJqnPapJjYTSq4Gl//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633162517-524043076-1440x560-1-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIFAgLDRELDhgNDQ0NDh0NDQUNFxsZGBoTFhUaHysjJh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAACBQABA//EACAQAAECBgMBAAAAAAAAAAAAAAEAAwQFExQhMRFBcQL/xAAVAQEBAAAAAAAAAAAAAAAAAAADAv/EABsRAAEEAwAAAAAAAAAAAAAAAAIAETFRAQMS/9oADAMBAAIRAxEAPwAZU6y387Wk2jG7c5SKAJ42jmpNqfEBGTylHA0lLkc1UOVEgdJqnPapJjYTSq4Gl//Z"}},"id":"DatoCmsTemplateArticle-62246542","title":"Big brands working on autonomous vehicles","slug":"big-brands-working-on-autonomous-vehicles","meta":{"updatedAt":"2023-01-06T08:42:01.676+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI and car companies"}]},{"type":"paragraph","children":[{"type":"span","value":"Cars are often a good measure of how advanced technology is. Considering how much design and engineering goes into vehicles, it makes sense that manufacturers would devote a great deal of resources to evolving their products. Furthermore, consumers expect vehicles to improve. One way cars are evolving is toward a future where autonomous vehicles will be able to navigate the roads. Let’s examine why and how some big brands are focusing their attention on this kind of future."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/smart-buses-autonomous-vehicles/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Smart buses are coming: Autonomous vehicles and what’s ahead"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What are autonomous vehicles?"}]},{"type":"paragraph","children":[{"type":"span","value":"People often equate driverless and autonomous vehicles. Yet, these should not be confused. As The Economist"},{"url":"http://www.economist.com/blogs/economist-explains/2015/07/economist-explains","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" explains"}]},{"type":"span","value":": “Autonomous cars will look like the vehicles we drive today... with forward facing seats and a steering wheel. These cars will take over from the driver under certain circumstances.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Driverless cars, however, are more dramatic in their design: they get rid of the steering wheel completely. The vision of the future is one where you call up a driverless car, program the destination and let the vehicle take you there. No driver or human intervention is required."}]},{"type":"paragraph","children":[{"type":"span","value":"Some thinkers prefer thinking of car autonomy on a continuum, rather than completely separate categories. In fact, talking about how autonomous a car is, does refer primarily to the make of the car, rather than the systems beneath the hood – using advanced systems like AI. That’s why some cars today do have examples of autonomous systems, like cruise control, self-parking and automatic braking."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Why you should care"}]},{"type":"paragraph","children":[{"type":"span","value":"Simply put, this is the future of vehicles and transportation. Many companies have recognized this and are working toward designing such vehicles. The Guardian "},{"url":"https://www.theguardian.com/technology/2016/dec/04/apple-confirms-it-is-working-on-self-driving-cars","type":"link","children":[{"type":"span","value":"recently reported"}]},{"type":"span","value":" that Apple has confirmed it is, indeed, working on self-driving cars."}]},{"type":"paragraph","children":[{"type":"span","value":"Intel, too, has shifted entire resources into focusing on self-driving cars. Forbes"},{"url":"https://www.forbes.com/sites/aarontilley/2016/11/29/intel-elevates-its-autonomous-cars-efforts-into-a-new-business-unit/#463ef0941ed4","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" reports"}]},{"type":"span","value":": “The chipmaking giant is taking its autonomous car efforts of out the Internet of Things business group and creating a new business unit focused exclusively on the new market”."}]},{"type":"paragraph","children":[{"type":"span","value":"Of course, manufacturers from Tesla to Mercedes-Benz are also investing in this future market. This market will only come about due to these efforts, so they are creating the very future they’re preparing for. Almost no city is designed with autonomous vehicles in mind and even laws have to be changed. For example, it’s still not universally clear "},{"url":"https://www.scientificamerican.com/article/who-s-responsible-when-a-self-driving-car-crashes/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"who should be responsible if a self-driving car crashes"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"How society begins catering to the advances of autonomous machines, using sophisticated tech like AI, remains to be seen. But major brands are taking self-driving cars seriously. For example, "},{"url":"/articles/technology/autonomous-cars-wouldnt-believe-ces-2017/","type":"link","children":[{"type":"span","value":"at CES 2017"}]},{"type":"span","value":", the audience was presented with major players and their products. Toyota’s new Concept-i UX car comes with a digital assistant and machine learning to anticipate your needs; Faraday Future’s FF 91 offers impressive battery life and has rims that adjust kinetically as you drive; Nvidia is teaming with Audi to put the world’s most advanced autonomous vehicles on the road by 2020; not mention there were cars from Honda, Bosch, Chrysler, and Hyundai."}]},{"type":"paragraph","children":[{"type":"span","value":"When this is the muscle behind the future, every business should begin thinking broader. As"},{"url":"/articles/technology/internet-of-things-disrupting-everything/","type":"link","children":[{"type":"span","value":" we pointed out about the Internet of Things"}]},{"type":"span","value":", if you want to utilize the technology for your benefit, you must begin thinking about the implications now."}]}]}}}},{"seo":{"title":"Importance of good CRM for your business","description":"Clickatell looks compelling reasons why good CRM is important in maintaining brand loyalty, improving service and increasing employee retention.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633155377-istock000047972750large-300x122.jpg?auto=format","id":"DatoCmsAsset-25983970"}},"internalName":"Importance of good CRM for your business","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633155377-istock000047972750large-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633155377-istock000047972750large-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633155377-istock000047972750large-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633155377-istock000047972750large-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhAUEQgLBggNCxEHBwYIDh0JFhEYFxUiGBYfFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0OHDsdFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAACBQEDBgD/xAAeEAACAQQDAQAAAAAAAAAAAAAAATECBAURFCEiA//EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAIRATH/2gAMAwEAAhEDEQA/ANPyfnqQlc0NSJU3qS6h9EEzIUa0PI3FCUnCvJvySDfolbD/2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633155377-istock000047972750large-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhAUEQgLBggNCxEHBwYIDh0JFhEYFxUiGBYfFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0OHDsdFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAACBQEDBgD/xAAeEAACAQQDAQAAAAAAAAAAAAAAATECBAURFCEiA//EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAIRATH/2gAMAwEAAhEDEQA/ANPyfnqQlc0NSJU3qS6h9EEzIUa0PI3FCUnCvJvySDfolbD/2Q=="}},"id":"DatoCmsTemplateArticle-62246549","title":"Importance of good CRM for your business","slug":"importance-good-crm-business","meta":{"updatedAt":"2023-01-06T08:52:46.222+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Business CRM"}]},{"type":"paragraph","children":[{"type":"span","value":"Treating your customers right is essential. It's just too expensive to lose someone you've already connected with. Rather try to maintain the existing relationship and try to promote follow-up sales. This is why good CRM is so important. It’s an essential part of connecting with your customers, understanding what they want and even anticipating their needs."}]},{"type":"paragraph","children":[{"type":"span","value":"Good customer service is about so much more than making sales. How we treat customers won’t stop there. They might tell their friends and colleagues about excellent service they received from you. But we don’t often hear stories of amazing customer care. Why is that? It’s because bad news travels fast. Consider this advice from hugely successful businessman and investor Warren Buffett: \"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.\" It’s great advice and you’ll certainly think about how you treat your customers in future. So, here’s why good CRM is so important."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"You’re more likely to sell to existing customers than to new customers"}]},{"type":"paragraph","children":[{"type":"span","value":"Selling anything to a new customer is far less likely than to an existing customer. The likelihood of successfully selling to a new customer is about 5 to 20 percent. But the likelihood of selling to an existing customer can be as much as 70 percent. So, hang on to your existing customers."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Good customer service means fewer other problems"}]},{"type":"paragraph","children":[{"type":"span","value":"By treating your customers well, you’re less likely to have other problems associated with your business. Think about it like this, if you go to a restaurant and struggle to be seated, chances are good you’re not going to be happy for the rest of your meal. But have a host show you to a table the minute you walk through the door and it’s a heck of a lot more likely you’ll enjoy your meal. Customer care, no matter your business, works in the same way. Treat your customers well throughout their buying process and you’ll be more likely to see them again."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Communicating with customers"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s essential that you communicate with customers in the way they want to be reached. This means sending an SMS or email when they prefer that method of communication. The tone and style which you speak to customers in, is also important. As chatbots become more common, it’s important that your communication isn’t stilted or overly formal but calm and factual while being conversational. According to an article in the"},{"url":"https://hbr.org/2012/06/handling-customers-toughest-qu","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" Harvard Business Review"}]},{"type":"span","value":", “You want to build momentum as you make your response and finish on a high note. This is called a ‘build up’. Whenever you speak to a customer, you want to confidently peak during the final sentence of your paragraph. You don’t want your voice to trail off, signaling uncertainty or lack of conviction."}]},{"type":"paragraph","children":[{"type":"span","value":"“A critical aspect of every sales call is not necessarily what you have planned to say. Rather, it is how you handle the tough questions the customer asks you. Your question-handling ability is what separates you from the pack.”"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Good CRM improves employee retention"}]},{"type":"paragraph","children":[{"type":"span","value":"Your employees will pay attention to how you’re treating your clients. After all, it makes sense that if you treat your customers badly, it's likely you’ll treat your employees badly. On the other hand, if you treat your customers well, they’ll feel proud to work for your company and they’ll want to stick around."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’ve been convinced that good customer care is important for your business, read our recent article about"},{"url":"/articles/customer-relationship-management/customer-analytics-marketing-crm/","type":"link","children":[{"type":"span","value":" how customer analytics can improve marketing and CRM"}]},{"type":"span","value":". It details how companies that use data in their marketing efforts can improve ROI by up to 20 percent."}]}]}}}},{"seo":{"title":"Machine learning emotions: Can we automate empathy?","description":"A look at automated empathy; what it is and how automated health care can help doctors keep in touch with the patients before and after a procedure.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633151556-dfg.jpg?auto=format","id":"DatoCmsAsset-25976904"}},"internalName":"Machine learning emotions: Can we automate empathy?","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633151556-dfg.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633151556-dfg.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633151556-dfg.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633151556-dfg.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChMLDg0aDA0NGBENEhYNFyIZGBYVIhYaHysjHR0oKRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDgoPEAkNEC8dFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAaAAABBQEAAAAAAAAAAAAAAAADAQQFBgcA/8QAIBAAAQQABwEAAAAAAAAAAAAAAQACAwQGERIhMTIzBf/EABQBAQAAAAAAAAAAAAAAAAAAAAH/xAAUEQEAAAAAAAAAAAAAAAAAAAAA/9oADAMBAAIRAxEAPwDYxIwjZwTS/YaISAgQk6eUC95JCtfZuNjacylUTiPouSH/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633151556-dfg.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChMLDg0aDA0NGBENEhYNFyIZGBYVIhYaHysjHR0oKRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDgoPEAkNEC8dFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAaAAABBQEAAAAAAAAAAAAAAAADAQQFBgcA/8QAIBAAAQQABwEAAAAAAAAAAAAAAQACAwQGERIhMTIzBf/EABQBAQAAAAAAAAAAAAAAAAAAAAH/xAAUEQEAAAAAAAAAAAAAAAAAAAAA/9oADAMBAAIRAxEAPwDYxIwjZwTS/YaISAgQk6eUC95JCtfZuNjacylUTiPouSH/2Q=="}},"id":"DatoCmsTemplateArticle-62246552","title":"Machine learning emotions: Can we automate empathy?","slug":"machine-learning-emotions-empathy","meta":{"updatedAt":"2023-01-06T09:33:47.424+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Can machines learn empathy?"}]},{"type":"paragraph","children":[{"type":"span","value":"Healthcare is one of the most important areas of concern for humanity. As with many aspects of modern labor, doctors’ abilities can be replaced by smarter, faster machines."},{"url":"http://www.ibtimes.co.uk/ibms-watson-cracks-medical-mystery-life-saving-diagnosis-patient-who-baffled-doctors-1574963","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" Advanced AI is being developed to help with diagnosis"}]},{"type":"span","value":", reaching conclusions faster than trained doctors. Machines are helping patients move, meaning even physical therapists might not be necessary. Now, there might be machine learning that can replace empathy – what many might consider a purely human response. The question is: What does this look like and what will it mean for healthcare?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is machine learning?"}]},{"type":"paragraph","children":[{"type":"span","value":"Machine learning is becoming central to all studies in artificial intelligence and its application in the real world."},{"url":"https://blogs.nvidia.com/blog/2016/07/29/whats-difference-artificial-intelligence-machine-learning-deep-learning-ai/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" As nVidia points out"}]},{"type":"span","value":", machine learning “is the practice of using algorithms to parse data, learn from it, and then make a determination or prediction about something in the world”."}]},{"type":"paragraph","children":[{"type":"span","value":"This is different to software that’s been hand-coded with commands to complete tasks. Instead, the machine itself is trained to parse large amounts of data and algorithms that give it the ability to learn how to perform the task."}]},{"type":"paragraph","children":[{"type":"span","value":"What makes machine learning impressive is that there’s no limit to what can be accomplished, the more complicated it becomes. As noted, AI is already diagnosing patients thanks to learning from a large number of data points. Who knows where it could take artificial intelligence and robot behavior next. And this is where automating empathy comes in."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is automated empathy?"}]},{"type":"paragraph","children":[{"type":"span","value":"Though the term sounds complicated, the results are simple. As CNN"},{"url":"http://edition.cnn.com/2016/02/10/health/automated-empathy-emails-doctors-patients/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" reported"}]},{"type":"span","value":" on automating empathy involving “helping doctors stay in touch with patients before and after medical procedures — cheaply and with minimal effort from already overextended physicians.” For example, if you operate on 500 patients in a year, it will take enormous resources, time and energy to do follow-ups on each one."}]},{"type":"paragraph","children":[{"type":"span","value":"As any healthcare professional will tell you, checking in on patients is essential. It prevents them undoing the medical procedure and interventions already performed, prevents readmission, and thus saves on resources. Patients themselves appreciate being checked up on and knowing their particular requirements are being handled, even if it is simply by a machine. Further, as CNN notes, hospital administrators benefit, since “high satisfaction scores and low readmission rates mean higher reimbursements from Medicare.”"}]},{"type":"paragraph","children":[{"type":"span","value":"There’s even a Siri with empathy focusing on mental health,"},{"url":"https://www.forbes.com/sites/chentim/2016/08/03/siri-with-empathy-the-intelligent-app-thats-changing-mental-health-care/#6d7194723c31","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" reports"}]},{"type":"span","value":" Forbes: “tech startup Mindbin are building an intelligent virtual assistant, Booost, where users can chat with in-app avatars which track and assess mental wellbeing.”"}]},{"type":"paragraph","children":[{"type":"span","value":"There’s no limit to what smart machines and smart engineers can do."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"This is the future"}]},{"type":"paragraph","children":[{"type":"span","value":"Automated healthcare might make it sound cold and distant, but people said the same thing about SMS and email. Yet, people have developed entire relationships via these mediums (even before the internet, love letters still existed). Regardless of it appearing cold, health care being efficient matters more and putting it in the robotic hands of smart machines could do wonders for society."}]},{"type":"paragraph","children":[{"url":"/press-center/clickatell-helps-healthcare-organizations-worldwide-realize-the-benefits-of-sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"As we’ve highlighted before"}]},{"type":"span","value":", even messaging tech like SMS can offer numerous benefits to healthcare organizations. Automating empathy by sending regular checks can only take this further, particularly if it’s linked to learning machines."}]}]}}}},{"seo":{"title":"The key to social media management success","description":"Clickatell looks at social media marketing for businesses; the choice of platform, post frequency and timing, and the importance of having a clear strategy.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633157230-er.jpg?auto=format","id":"DatoCmsAsset-25984043"}},"internalName":"The key to social media management success","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633157230-er.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633157230-er.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633157230-er.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633157230-er.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoPCAgLChYFDQwNDA0NDhcNFgUNFxMqGBYfIhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscIh07NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBQAEBv/EABsQAAICAwEAAAAAAAAAAAAAAAABAzECBBES/8QAFgEBAQEAAAAAAAAAAAAAAAAABAMC/8QAGhEAAgMBAQAAAAAAAAAAAAAAAQIAETESA//aAAwDAQACEQMRAD8A0eam5TA5uTlDqVLzRQnS4WQHnZlVBORPsS54qiBNyiA3u9j181rJ/9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633157230-er.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoPCAgLChYFDQwNDA0NDhcNFgUNFxMqGBYfIhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscIh07NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBQAEBv/EABsQAAICAwEAAAAAAAAAAAAAAAABAzECBBES/8QAFgEBAQEAAAAAAAAAAAAAAAAABAMC/8QAGhEAAgMBAQAAAAAAAAAAAAAAAQIAETESA//aAAwDAQACEQMRAD8A0eam5TA5uTlDqVLzRQnS4WQHnZlVBORPsS54qiBNyiA3u9j181rJ/9k="}},"id":"DatoCmsTemplateArticle-62246556","title":"The key to social media management success","slug":"key-social-media-management-success","meta":{"updatedAt":"2023-01-06T09:42:49.883+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Content management in social media"}]},{"type":"paragraph","children":[{"type":"span","value":"Facebook isn't just about connecting with family, Instagram isn't solely about posting photos of your food and Twitter isn't just about arguing with trolls about politics. And while, generally, this is what it’s used for, social media's impact on business can't be overstated. That's why it's important businesses and brands correctly conceptualize and implement a cohesive social media management plan. And that’s why you need to correctly strategize your social posts. Here are some tips."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Choose the correct platforms"}]},{"type":"paragraph","children":[{"type":"span","value":"Yes, you could open accounts for Facebook, Twitter, Instagram, LinkedIn, Snapchat, and more for your business. But it’s likely that your target market isn’t on all these channels. They’re unlikely to be keeping on top of the hottest marketing trends and following only the up-and-coming networks. And if they’re not spending their time there, it’s fairly pointless that you spend your time and money creating content for all of these different platforms. The first mistake social media management teams make is duplicating content. How many times have you seen brands repurpose content across Facebook, Twitter, and Instagram? And how many of those times did you immediately unfollow?"}]},{"type":"paragraph","children":[{"type":"span","value":"For example, even if your audience is on both Facebook and Instagram, it’s likely they want to see different content there. On Facebook, they want to see content that is text heavy and informative while they want to see beautiful images on Instagram. Think about what your audience wants to see on each platform and then give them that. Remember, when people receive value, they’ll be more likely to buy your products or use your services."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Post at consistent times"}]},{"type":"paragraph","children":[{"type":"span","value":"There are plenty of brands which don’t keep to a consistent posting schedule. They’ll post once every couple weeks or months, suddenly become super active and then go back to their inconsistent posting. The key to a successful social media management plan is to be consistent. You need to do some research about the days and times when your audience is online most often and then plan your posts around this research. It’s important that you create an expectation, like posting daily at 8 am or weekly on Fridays at 11 am and then stick to that schedule conscientiously. Of course, this is difficult when your audience is in different time zones, but when you post often enough and your audience is engaged with your brand, audience members will be sure to see it."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Be human"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s right there in the name, “social” media. Your posts shouldn’t seem like they’re being created by a bot. Your posts should follow your business tone and corporate identity. After all, you wouldn’t expect a brand known for its light-hearted, cheeky branding to answer questions 100% seriously. And in the same way, a corporate company which deals with serious issues, like legality or medical insurance, wouldn’t post jokes or memes to their timelines. There’s a fine line to tread in always getting the tone of your posts right, but it should always be consistently human. Your customers, both existing and potential, want to know there’s a real person creating those posts and responding to their queries."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"You need a social media management strategy"}]},{"type":"paragraph","children":[{"type":"span","value":"A social media management strategy is essential. You can’t just post what you feel like posting, when you feel like it. You need to plan what you’re going to post well in advance. A social media calendar takes a lot of planning and awareness. Sure, you can add ad hoc content later, if appropriate. But it’s essential that the bones of a solid plan are already in place. There are many tools you can use to start your planning: Hubspot, Hootsuite, and Buffer are all options."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Always respond"}]},{"type":"paragraph","children":[{"type":"span","value":"Remember the last time you reached out to a brand online and they didn’t respond? It’s a safe bet that you didn’t have much time for them after that. The reality is not one customer comment should go unanswered. Not one. Not ever. You should treat your social media as a method of showing off just how well you treat your customers. You should have a strategy which incorporates multiple levels of responses. The staffers who are the first to respond, those who may have more details and, lastly, those who will follow up and ensure the issue has been correctly resolved. Treating your customers well will always be the most effective method of new and popular marketing trends."}]},{"type":"paragraph","children":[{"type":"span","value":"Social media monitoring can help you stay on top of these conversations. We’ve written before about why social media monitoring is essential for every business as an increased number of customers use it to connect with the brands they use and love. If you’d like to read our tips for what you can do to"},{"url":"/articles/digital-marketing/social-media-monitoring-essential/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" improve social media strategies"}]},{"type":"span","value":", check out our recent article."}]}]}}}},{"seo":{"title":"The proliferation of ransomware and how you can protect yourself","description":"Clickatell looks at Ramsomware, what it is, its impact on businesses large and small, and what you can do to minimize the risk to your company.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633163172-istock686350571440x560-2-300x117.jpg?auto=format","id":"DatoCmsAsset-25987692"}},"internalName":"The proliferation of ransomware and how you can protect yourself","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960539","name":"Insight Circle","slug":"insight-circle"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633163172-istock686350571440x560-2-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633163172-istock686350571440x560-2-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633163172-istock686350571440x560-2-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633163172-istock686350571440x560-2-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIEQ0FDgoXDg0NDQ0OChENDQ0YFxMaGBYfFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscHSU1Ly8vLy81NS8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAEAAIDBQb/xAAdEAABAwUBAAAAAAAAAAAAAAAAAQIxBAUSITID/8QAFgEBAQEAAAAAAAAAAAAAAAAAAQMA/8QAGREAAwADAAAAAAAAAAAAAAAAAAECAwQx/9oADAMBAAIRAxEAPwDLPuC4kbK9VA3cDfKTLFKGdiq6WS1ehAjoEVUoHR//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633163172-istock686350571440x560-2-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIEQ0FDgoXDg0NDQ0OChENDQ0YFxMaGBYfFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscHSU1Ly8vLy81NS8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAEAAIDBQb/xAAdEAABAwUBAAAAAAAAAAAAAAAAAQIxBAUSITID/8QAFgEBAQEAAAAAAAAAAAAAAAAAAQMA/8QAGREAAwADAAAAAAAAAAAAAAAAAAECAwQx/9oADAMBAAIRAxEAPwDLPuC4kbK9VA3cDfKTLFKGdiq6WS1ehAjoEVUoHR//2Q=="}},"id":"DatoCmsTemplateArticle-62246560","title":"The proliferation of ransomware and how you can protect yourself","slug":"proliferation-ransomware-protect","meta":{"updatedAt":"2023-01-06T09:47:26.977+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"How to prevent ransomware"}]},{"type":"paragraph","children":[{"type":"span","value":"Ransomware or malware that denies users access to their data and demands payment for its release is set to evolve and make up for the majority of cyber attacks in 2017. So say many of the predictions across the online security world."}]},{"type":"paragraph","children":[{"type":"span","value":"Cyber attacks that exploit weaknesses in mobile devices and devices connected to the IoT, including denial of service (DoS) attacks, are expected to increase from their 2016 numbers. And their numbers are big. According to a report by IBM, 4 000 ransomware attacks occurred every day in 2016, and US-based companies shelled out $209 million. In 2017, it’s expected that attacks on cloud infrastructure and data manipulation attacks will spike. Simply put: “We’re going to need a bigger boat.”"}]},{"type":"paragraph","children":[{"type":"span","value":"What will not change though is that all businesses will be as vulnerable as ever. Whether you’re a Fortune 500 company or a family-owned business run from your backyard. So here are just a few ransomware trends that we can expect from 2017."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Ransomware will become just another weapon in the hacker’s arsenal"}]},{"type":"paragraph","children":[{"type":"span","value":"There’s a misconception that ransomware is the ‘low-skilled” hacker’s trade – the online equivalent of an opportunistic smash and grab. The reality is, as technologies get smarter and continue to evolve, so will ransomware capabilities. It’ll become as synonymous with the hacker’s arsenal as keyloggers or network scanners."}]},{"type":"paragraph","children":[{"type":"span","value":"The question we should be asking is why. Why ransomware? Partly because it serves as a useful distraction. People perceive ransomware to be a single machine attack and don’t always check the network for other signs of a breach, making it easier for cyber criminals to slip away. But mostly because cyber criminals need money to run their operations. And ransomware done right can have very profitable results."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Public shaming is set to rise"}]},{"type":"paragraph","children":[{"type":"span","value":"Black Friday 2016 – A day that those who frequently use "},{"url":"https://arstechnica.com/security/2016/11/san-francisco-muni-hit-by-black-friday-ransomware-attack/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"San Francisco's public transport system"}]},{"type":"span","value":" will remember for a while. The system was hacked and shut down, with the hacker demanding $73 000 to restore it. This was an attack designed to publically shame the network into paying. It wasn’t your typical extortion attack. Instead, it was designed to show everyone who used the infrastructure that it had been compromised. In other words, attackers will gain access to an organization and look for systems that are public facing such as checkout systems in store chains or bank ATMs or perhaps even computerized billboards in Times Square. The humiliation and public pressure put the organization between a rock and a hard place to resolve the problem quickly. It’s a squeeze that is likely to be very lucrative in 2017."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"IoT is safe. Mostly. For now."}]},{"type":"paragraph","children":[{"type":"span","value":"Since IoT devices tend to be synced to a server or cloud it’s easy to wipe and replace them. It’s not a compelling enough reason for the victim to pay the ransom."}]},{"type":"paragraph","children":[{"type":"span","value":"A distinction must be made between the devices themselves and the systems that run them. IoT operating systems are as much at risk as any other operating system, especially when talking about Windows systems. Open source operating systems are far more complex and, as such, are less likely to be targeted as they’re too obscure to be reliable targets for mass-produced ransomware."}]},{"type":"paragraph","children":[{"type":"span","value":"For cyber criminals, the cost-benefit analysis simply doesn’t add up. They won’t make enough in ransom to cover the costs of developing the attack."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Security measures will get better"}]},{"type":"paragraph","children":[{"type":"span","value":"Law enforcement and security firms are getting smarter about cyber security. Agencies are collaborating across borders to ensure the strongest front against cybercrime. They’re also increasing their collaboration with security researchers – the ones that do the heavy lifting when it comes to figuring out how to tackle ransomware. This democratization of information makes it harder for ransomware criminals to hit specific areas with any real success."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What you can do to prevent ransomware proliferation"}]},{"type":"paragraph","children":[{"type":"span","value":"As long as victims continue to pay the ransom and fund the development of these cyber criminals, there will continue to be creative and effective ransomware attacks. Here are just a few ways that you can minimize your risk against this foe."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Backup your data. All of it. All the time."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Keep your operating systems, web browsers and plugins updated."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Invest in a strong antivirus and anti-malware software."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Scan incoming emails or attachments for suspicious data. You can’t be too careful."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Consider administrative access only for your business computers."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Ransomware will almost certainly continue its development in volume and complexity in 2017. Security analysts and business owners should be vigilant for advanced attacks. Perhaps you’re interested in stepping up your businesses security after reading this. Consider "},{"url":"/articles/information-security/get-ahead-of-user-authentication-challenges-to-secure-your-data/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"our latest article on improving data security"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Women in tech: Will AI fix gender disparity?","description":"Clickatell looks at some of the reasons why are under-represented in the tech industry and at some of the initiatives to address this imbalance.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633165313-istock000013588989large-300x122.jpg?auto=format","id":"DatoCmsAsset-25987762"}},"internalName":"Women in tech: Will AI fix gender disparity?","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960537","name":"Women in Tech","slug":"women-in-tech"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633165313-istock000013588989large-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633165313-istock000013588989large-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633165313-istock000013588989large-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633165313-istock000013588989large-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgVFhIRDhgNEBkNDhUNFg0YFx8ZGBofIhUaHysjHSkoHRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdGh07LzsvNTs7Ozs7NTs1Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYH/8QAHhAAAQQBBQAAAAAAAAAAAAAAAQACAwUjBCExQYH/xAAWAQEBAQAAAAAAAAAAAAAAAAADBAL/xAAaEQACAgMAAAAAAAAAAAAAAAAAAQIDERIh/9oADAMBAAIRAxEAPwDYpJGxxkkqWtLFrZue061RxFRlscvqPbpRTBNFdUa1ssA3QldCcIQnRmVSyf/Z"},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633165313-istock000013588989large-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgVFhIRDhgNEBkNDhUNFg0YFx8ZGBofIhUaHysjHSkoHRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdGh07LzsvNTs7Ozs7NTs1Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYH/8QAHhAAAQQBBQAAAAAAAAAAAAAAAQACAwUjBCExQYH/xAAWAQEBAQAAAAAAAAAAAAAAAAADBAL/xAAaEQACAgMAAAAAAAAAAAAAAAAAAQIDERIh/9oADAMBAAIRAxEAPwDYpJGxxkkqWtLFrZue061RxFRlscvqPbpRTBNFdUa1ssA3QldCcIQnRmVSyf/Z"}},"id":"DatoCmsTemplateArticle-62246697","title":"Women in tech: Will AI fix gender disparity?","slug":"women-in-tech-ai-gender-disparity","meta":{"updatedAt":"2023-01-06T11:45:53.351+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"There’s little doubt that the tech industry, like many industries, has unequal representation when it comes to gender. This has enormous impact across a range of areas, deeply affecting people’s lives based on unconscious assumptions society should have moved away from. Melinda Gates"},{"url":"https://www.youtube.com/watch?v=Xjoa9qldxiY&t=7m42s","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" noted"}]},{"type":"span","value":" at this year’s Code Conference: “When I graduated 34% of undergraduates in computer science were women… we’re now down to 17%.” While the tech industry is building 3D printers and electric cars, it still hasn’t built bridges for equal representation. As experts have noted, it’s too easy to blame an absence of women or women having no interest in tech. To that end, let’s examine what coding can do for women in tech. In particular, we will examine what the growing field of AI could mean since its novelty could set a precedent for greater inclusion."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Coding gives power and independence to women in tech"}]},{"type":"paragraph","children":[{"type":"span","value":"In Afghanistan, a course called Code for Inspire has helped to provide coding education for young women. Focusing on women aged 15 to 25, these classes, says "},{"url":"http://www.takepart.com/feature/2016/12/05/afghanistan-coding","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Take Part"}]},{"type":"span","value":", let them overcome “some of the obvious and persistent gender-based limitations in Afghanistan, where women are less educated than men and underrepresented in the workforce.”"}]},{"type":"paragraph","children":[{"type":"span","value":"This line of thinking regarding coding is a common theme. As"},{"url":"http://www.recode.net/2015/7/28/11615124/hustle-code-nonprofit-organization-hosts-youth-hackathon-in-watts","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" ReCode noted"}]},{"type":"span","value":" in another coding project, this time targeting poorer children in South Los Angeles: “technology can provide a path out of poverty”."}]},{"type":"paragraph","children":[{"type":"span","value":"One reason coding is seen as so important is that it provides many, particularly young women in tech, with a path toward independence. They can carve out a life, where they do not have to depend on others in order to survive. This is incredibly important since this is how society as a whole helps to equalize the playing field. Clearly, women are interested and have a vested concern in learning this powerful field, which could help liberate them from the situation life’s thrown them into."}]},{"type":"paragraph","children":[{"type":"span","value":"Unfortunately, systemic bias still exists."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Why aren’t there more women in tech?"}]},{"type":"paragraph","children":[{"type":"span","value":"Women either do not enter the industry or leave it too soon. Either way, this results in fewer women in the industry. As Next Generation "},{"url":"http://www.nextgeneration.ie/why-arent-there-more-women-in-tech/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"recently noted"}]},{"type":"span","value":", even when women enter the tech industry: “they’re underpaid, often passed for promotions and faced with everyday sexism”. Another problem is the widespread assumption about what women in tech should and should not study. Parents raise children often with unconscious biases, so girls do not even consider STEM (Science, Technology, Engineering, and Mathematics) subjects when they get to colleges or high school. This results in fewer qualified people entering the hiring pool."}]},{"type":"paragraph","children":[{"type":"span","value":"Additionally, hiring managers tend to hire people more like themselves and those they see in the culture. This creates a vicious cycle because there are already more men than women in tech. This means men are more likely to be hired, who themselves will hire men later, and so on."}]},{"type":"paragraph","children":[{"type":"span","value":"Indeed, one famous study found exactly this, when the researchers created two fake candidates, with the same qualifications. However, they gave the candidates the names John and Jennifer. The results were unfortunate but not unexpected: Even though Jennifer had the exact same qualifications and experience as John, she was perceived as significantly less competent. This would have a dramatic effect on the rest of her career. As a Stanford University newsletter"},{"url":"https://gender.stanford.edu/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" summarized"}]},{"type":"span","value":": “Because they perceived the female candidate as less competent, the scientists in the study were less willing to mentor Jennifer or to hire her as a lab manager. They also recommended paying her a lower salary. Jennifer was offered, on average, $4,000 per year (13%) less than John.”"}]},{"type":"paragraph","children":[{"type":"span","value":"This creates a culture telling women in tech they’re not wanted, for no good reason. The question is how to focus on an area that might allow for more progress and inclusivity. It’s possible that it might exist in AI."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"What AI means for gender inclusivity"}]},{"type":"paragraph","children":[{"type":"span","value":"Artificial intelligence is a subfield of computer science. As Computer World"},{"url":"http://www.computerworld.com/article/2906336/emerging-technology/what-is-artificial-intelligence.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" points out"}]},{"type":"span","value":": “Its goal is to enable the development of computers that are able to do things normally done by people -- in particular, things associated with people acting intelligently.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Though the tech is still in the infant stages, there are already signs of AI catering toward male demographics. For example,"},{"url":"http://www.cmu.edu/news/stories/archives/2015/july/online-ads-research.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" one study"}]},{"type":"span","value":" found that fewer women than men were shown ads online, with the promise of obtaining jobs paying more than $200,000."}]},{"type":"paragraph","children":[{"url":"http://www.digitaltrends.com/cool-tech/women-in-artificial-intelligence/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Digital Trends spoke"}]},{"type":"span","value":" to a number of high-profile women in tech who are using AI as the field to bring other women in, hopefully changing the landscape. Considering how relatively young the field is, they hope that by creating awareness of biases at this stage, as well as being role models for future female engineers and designers, they can at least level out the playing field. Naturally, the tech industry as a whole requires radical rethinking, but starting off in this one, relatively new area can be the entrance for change the industry needs."}]},{"type":"paragraph","children":[{"type":"span","value":"Technology can be life changing, as we noted with SMS technology that helped record abuses in South Africa. Ideally, smart engineers will be developing more tech to help prevent such instances from occurring in the first place. But first, women need more inclusion in the tech world and we can only hope AI will be one main gateway."}]}]}}}},{"seo":{"title":"5 benefits of using a good CRM tool","description":"Find out why a good CRM tool leads to improved communication and customer service as well as more efficient data collection and analysis.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633162577-yt.jpg?auto=format","id":"DatoCmsAsset-25987643"}},"internalName":"5 benefits of using a good CRM tool","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633162577-yt.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633162577-yt.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633162577-yt.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633162577-yt.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgTEg0LDg0NDg0NFxYNFg0MFxUZGBYVFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIhw7Ly8vNTsvLzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYF/8QAHhAAAQMEAwAAAAAAAAAAAAAAAAECBRIhMkEDBBH/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABkRAAIDAQAAAAAAAAAAAAAAAAABAhEhA//aAAwDAQACEQMRAD8AvOzMpTYUWa9aZXPiLaAw5xQu8HJGZa1l1AnJhVoAvSDt6f/Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633162577-yt.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgTEg0LDg0NDg0NFxYNFg0MFxUZGBYVFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIhw7Ly8vNTsvLzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYF/8QAHhAAAQMEAwAAAAAAAAAAAAAAAAECBRIhMkEDBBH/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABkRAAIDAQAAAAAAAAAAAAAAAAABAhEhA//aAAwDAQACEQMRAD8AvOzMpTYUWa9aZXPiLaAw5xQu8HJGZa1l1AnJhVoAvSDt6f/Z"}},"id":"DatoCmsTemplateArticle-62246698","title":"5 benefits of using a good CRM tool","slug":"5-benefits-crm-tool","meta":{"updatedAt":"2023-01-06T12:13:24.891+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Benefits of using CRM"}]},{"type":"paragraph","children":[{"type":"span","value":"As a business, your customers are your number one asset. No matter what industry you’re in, what your focus is, your product or service offering, your customers must be at the center of everything you do. It’s your customers that give your business a sense of purpose and direction. Their feedback is the rudder that steers your business ideals and serves as a springboard for product or service innovations. It’d be amiss if we ignored the revenue that they brought in. When it’s all said and done, profit is the reason you’re in business. It follows then that customers should be the number one focus of any business. This means more than simply offering appreciation. It’s about understanding their needs, wants and behavior. And that’s where a good CRM tool comes in."}]},{"type":"paragraph","children":[{"type":"span","value":"The relationships that you cultivate with your customer base will determine whether your business lasts or not. And any successful relationship is built on knowing one another as best as possible. So how do businesses get to know their customers? Information. Collecting this information can be a difficult and painstaking task and the buck doesn’t stop there. Once the information has been collected, it has to be analyzed and processed into workable feedback. As such, investing in a high quality customer relationship management tool is a must for any business that wants to build into its business-customer relationship. Here are 5 clear benefits of using a good CRM tool that can help take your business to the next level."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"More efficient data collection"}]},{"type":"paragraph","children":[{"type":"span","value":"The more you know about your customers, the more chance you have of giving them what they want. Every interaction that they have with your business needs to be identified and documented. 2017 means we’ve moved beyond sticky notes and filing cabinets as businesses start to use organizational technology that accurately quantifies and categorizes data for future reference and makes that data available across the business. CRM tools make all of this possible. Consider the scenario where one of your employees is engaged with a customer. Your employee will have access to said customer’s details, purchasing history, and previous interactions with the business at the click of a button, allowing the employee to make instant, actionable decisions. This is sure to lead to greater efficiency all around."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Improved customer communication"}]},{"type":"paragraph","children":[{"type":"span","value":"Using the example from the previous paragraph, let’s say that the customer returns with a different query a few weeks later. They now face the prospect of starting over with a new employee, who has to relearn all of the previous interactions. With CRM software, this is a non-argument since every one of your employees will have access to the same customer data and therefore provide the same high level of customer service. As such, it doesn’t matter who is currently assisting the customer, because they’ll be working from the same information. And given that most CRM tools these days are "},{"url":"https://en.wikipedia.org/wiki/Cloud_storage","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"cloud-based"}]},{"type":"span","value":", this communication is not limited to the office."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Improved customer service"}]},{"type":"paragraph","children":[{"type":"span","value":"Your customers’ time is valuable. You risk hurting your reputation if you’re not sensitive to this. Should a customer experience a problem that needs resolution, they’re going to be unhappy if the problem isn’t dealt with swiftly. CRM software reduces this risk. It can notify your employees as soon as a customer makes contact and allows your employees to pull all available activity and data on the customer in question. This will empower your employees to bring solutions to the table extremely quickly – it’s immediate and efficient. And it likely means a happy customer."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Automation of the mundane"}]},{"type":"paragraph","children":[{"type":"span","value":"Closing a sale is never as easy as getting a customer to commit. There are hundreds of smaller background tasks that go into making a sale. Documents need to be filled out, reports need to be generated, legal issues need to be addressed. These are all necessary, but extremely time consuming. The best CRM tools are designed specifically to remove the burden of these tasks from the shoulders of your employees, whether through the magic of "},{"url":"/articles/technology/businesses-can-benefit-artificial-intelligence/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"AI, or automation"}]},{"type":"span","value":". This frees up your employees to focus on what matters, closing leads and resolving customer communications."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Improved data analysis"}]},{"type":"paragraph","children":[{"type":"span","value":"Misconstrued data should never be a stumbling block to the success of your business. A CRM tool will be able to store information in one place, which automatically means more efficient analysis. Most tools are also seamlessly integrated into other tools, plugins or business infrastructure and have the ability to generate automatic reports – a huge time saver. Personalized dashboards will have your employees accessing customer information quickly and without fuss. Better analysis ultimately means better data. With it, you’re likely to be able to make more effective and insightful decisions regarding your customers and your business."}]},{"type":"paragraph","children":[{"type":"span","value":"The customers are the most important part of your business and keeping them happy should be your top priority. Don’t put your business at risk and invest in a quality CRM tool that’ll help show your clients that you care. The CRM process shouldn’t be about working harder, but smarter. Read more on the benefits of CRM in "},{"url":"/articles/technology/businesses-can-use-ai-improve-customer-service-crm/","type":"link","children":[{"type":"span","value":"our latest article"}]},{"type":"span","value":" on the subject."}]}]}}}},{"seo":{"title":"The growing demand for cyber security professionals","description":"The alarming growth in cyber crime has led to rapid growth in demand for cyber security professionals with some 209,000 jobs currently unfilled inthe US.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633159724-ugfgugrefggyrukre.jpg?auto=format","id":"DatoCmsAsset-25984184"}},"internalName":"The growing demand for cyber security professionals","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960539","name":"Insight Circle","slug":"insight-circle"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633159724-ugfgugrefggyrukre.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633159724-ugfgugrefggyrukre.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633159724-ugfgugrefggyrukre.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633159724-ugfgugrefggyrukre.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhQQDiEQDQ0VExUNDQ0YFxUZGBYTFhUdHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDsdIhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBQD/xAAdEAABBAIDAAAAAAAAAAAAAAAAAQIFEQYxAyIz/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgME/8QAGREAAgMBAAAAAAAAAAAAAAAAAQIABCEx/9oADAMBAAIRAxEAPwBHFzV6LPNLq/goDw+hA/xLbagGIqjITzGTaxq2piFna9FMAvIbLs//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633159724-ugfgugrefggyrukre.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhQQDiEQDQ0VExUNDQ0YFxUZGBYTFhUdHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDsdIhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBQD/xAAdEAABBAIDAAAAAAAAAAAAAAAAAQIFEQYxAyIz/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgME/8QAGREAAgMBAAAAAAAAAAAAAAAAAQIABCEx/9oADAMBAAIRAxEAPwBHFzV6LPNLq/goDw+hA/xLbagGIqjITzGTaxq2piFna9FMAvIbLs//2Q=="}},"id":"DatoCmsTemplateArticle-62246704","title":"The growing demand for cyber security professionals","slug":"demand-cyber-security-professionals","meta":{"updatedAt":"2023-01-09T09:10:06.599+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Are cyber security jobs in demand?"}]},{"type":"paragraph","children":[{"type":"span","value":"As technology progresses, new careers and businesses are created to meet larger concerns. With more businesses relying on a digital workforce, there’s been an increased need for cyber security. There’s an abundance of online scams doing the rounds with an increased number of people being caught out by scammers every year."}]},{"type":"paragraph","children":[{"type":"span","value":"As that happens, businesses the world over are reporting a shortage of cyber security professionals. The statistics in this area are alarming. It’s easy to see then, while this epidemic of hacks continues that we need an increased number of people working in this field."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Why cyber security matters for business"}]},{"type":"paragraph","children":[{"type":"span","value":"There are two types of companies in the world – those that worry about online security and those that don’t. Some shrug it off, thinking they won’t be targeted since they’re not in banking or finance. But every business has some form of data that may be useful to a cyber-criminal. And so, it goes without saying that every business should be concerned with the security of their data."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Cyber security jobs in demand"}]},{"type":"paragraph","children":[{"type":"span","value":"The demand for jobs in cyber security is growing at a rate much faster than that of other industries. A"},{"url":"http://www.cisco.com/c/dam/en/us/products/collateral/security/cybersecurity-talent.pdf","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" report released last year by Cisco"}]},{"type":"span","value":" estimates that there are one million unfilled cyber security jobs worldwide. More than 209,000 cyber security jobs in the U.S. are unfilled, and postings are up 74 percent over the past five years, according to a"},{"url":"http://peninsulapress.com/2015/03/31/cybersecurity-jobs-growth/","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" Peninsula Press analysis"}]},{"type":"span","value":" of numbers from the Bureau of Labor Statistics."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What does it mean to work in cyber security?"}]},{"type":"paragraph","children":[{"type":"span","value":"It seems, like most jobs, there are high points of intense excitement and low points of quiet and boredom. Says an answer on"},{"url":"https://www.quora.com/What-is-it-like-to-work-in-cybersecurity","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" question site Quora"}]},{"type":"span","value":" about what it’s like to work in this position: “Depending on the actual role, most jobs require review and audit activities that are pretty routine. Most of this time must be spent on studying and keeping oneself sharp and up to date."}]},{"type":"paragraph","children":[{"type":"span","value":"“However, when a problem does occur, this is where the action picks up. Doing incident response or digital forensics has the same feeling as doing detective work. There is definitely the thrill of the chase.”"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Why working in cyber security is one of the most important jobs in the world"}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re already working in the tech sector, moving over to cyber security can mean a significant bump in pay. Professionals in this field tend to earn, on average, 9 percent more than other employees in this sector and most have a bachelor’s degree in computer science, programming, or engineering. If you don’t have a degree, there are plenty of online courses available in this area that you might want to look into."}]},{"type":"paragraph","children":[{"type":"span","value":"But there is, it seems, a growing misperception about this field largely thanks to the movie industry. In Hollywood films, those in cyber security are often portrayed as men sitting in dark rooms, frowning in front of glowing computer screens. In the real world, they’re likely to be your neighbor who leaves for work in the morning at the same time you do. Working in cyber security is just a job, like any other, although at times they might protect your personal and banking information from being stolen by the bad guys."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re interested in cyber security, there’s no doubt you’re interested in the intersection between"},{"url":"/articles/information-security/smart-home-needs-cyber-security/","type":"link","children":[{"type":"span","value":" smart homes and keeping them safe"}]},{"type":"span","value":". Be sure to read our recent article that looks at the possible cyber security dangers of smart homes and why they need to be secured."}]}]}}}},{"seo":{"title":"Trends in artificial intelligence technology","description":"Clickatell looks at some of the likely trends in AI technology including increased awareness its impact as well as the growth of niche AI.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633165684-aitrends-1-300x157.jpg?auto=format","id":"DatoCmsAsset-25987764"}},"internalName":"Trends in artificial intelligence technology","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960539","name":"Insight Circle","slug":"insight-circle"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633165684-aitrends-1-300x157.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633165684-aitrends-1-300x157.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633165684-aitrends-1-300x157.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633165684-aitrends-1-300x157.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhIICAgSChUNDQ0VDg0NDBIOCg0NFx8ZGCIVFhUaHysjGikoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAOHC8cFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAADAAIEBQb/xAAeEAABAwQDAAAAAAAAAAAAAAACAAEDBAURMRIhUf/EABcBAAMBAAAAAAAAAAAAAAAAAAIDBAH/xAAYEQADAQEAAAAAAAAAAAAAAAAAARECA//aAAwDAQACEQMRAD8A1FXUjDpEo69pGw6gzjzbtOgBgHIp2rSbnlBboYkO0lW3CUvUkabhrwj/2Q=="},"width":300,"height":157},"url":"https://www.datocms-assets.com/54467/1633165684-aitrends-1-300x157.jpg?auto=format","width":300,"title":null,"height":157,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhIICAgSChUNDQ0VDg0NDBIOCg0NFx8ZGCIVFhUaHysjGikoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAOHC8cFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAADAAIEBQb/xAAeEAABAwQDAAAAAAAAAAAAAAACAAEDBAURMRIhUf/EABcBAAMBAAAAAAAAAAAAAAAAAAIDBAH/xAAYEQADAQEAAAAAAAAAAAAAAAAAARECA//aAAwDAQACEQMRAD8A1FXUjDpEo69pGw6gzjzbtOgBgHIp2rSbnlBboYkO0lW3CUvUkabhrwj/2Q=="}},"id":"DatoCmsTemplateArticle-62246706","title":"Trends in artificial intelligence technology","slug":"trends-artificial-intelligence-technology","meta":{"updatedAt":"2023-01-09T10:09:34.024+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI technology today"}]},{"type":"paragraph","children":[{"type":"span","value":"Few things have the transformative potential of artificial intelligence (AI). It has the power to completely change how we live, work and get around. If electricity and the internet changed humanity forever in the 20th century, then AI will in the 21st. It’s predicted that AI will bring a massive shift in how people perceive and interact with technology, with machines performing a greater and greater number of tasks and, in many cases, doing a better job of it than humans."}]},{"type":"paragraph","children":[{"type":"span","value":"By its simplest definition, AI is an umbrella term for technologies that are inspired by biological systems that give computers human-like abilities related to seeing, reasoning, hearing, and learning. Today, artificial intelligence technology encompasses things like machine learning, natural language processing (NLP), machine reasoning, deep learning, and computer vision. It’s wise to think of this definition as fluid. What is considered AI today, once adopted, will be commonplace, no longer considered AI. So let’s have a look at the AI trends to watch."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"People will start taking more notice"}]},{"type":"paragraph","children":[{"type":"span","value":"Vince Conitzer, professor of computer science at Duke University, suggests that the interest from the general population in the social impacts of AI will continue to rapidly grow. “Many general themes have been thrashed out in the conversation – technological unemployment, autonomous weapons, "},{"url":"https://environment.google/projects/machine-learning/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"machine learning systems"}]},{"type":"span","value":" based on biased data or linked to suppressing dissent, AI systems making moral judgments – but developments and failures will further drive and inform this conversation.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Conitzer sees interest in AI reaching groups outside of the industry. Lawyers will start to grapple with how laws should deal with autonomous vehicles; economists will study AI-driven technological unemployment; sociologists will study the impact of AI-human relationships. This is the world of the future."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Artificial intelligence technology will further be democratized"}]},{"type":"paragraph","children":[{"type":"span","value":"The "},{"url":"https://www.forrester.com/webinar/Artificial+Intelligence+Whats+Possible+Today/-/E-WEB22545","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"results of a recent study"}]},{"type":"span","value":" on what business and technology professionals spend their days on revealed that 58 percent of them are researching artificial intelligence technology, while only 12 percent are actually using an AI system. This is partly because of adoption rates, but also because AI right now is tricky. It requires very specialized skills or infrastructure to implement. Companies like Facebook have realized this and are already doing all they can to simplify the implementation of AI and make it more accessible. Cloud platforms like Google APIs and Microsoft Azure are allowing developers to create intelligent apps without having to set up or maintain any other infrastructure."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Niche AI will grow"}]},{"type":"paragraph","children":[{"type":"span","value":"By all accounts, 2017 was not the year for large, general-purpose AI systems. Instead, there we started seeing an explosion of specific, highly niche artificial intelligence technology systems. These included autonomous vehicles (cars and drones), robotics, bots (consumer-orientated such as Amazon Echo and personal assistants), and industry-specific AI (think finance, health, security etc.)."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Progress will continue to be made across AI development"}]},{"type":"paragraph","children":[{"type":"span","value":"It was way back in 1967 that the prediction was made by an American-based tech laboratory: “Within a generation, the problem of creating artificial intelligence will be all but solved.”. While it’s too soon to call the prediction prescient, progress is being made. Here are a few examples:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Ongoing research into AI’s basic building blocks, including natural language understanding, vision, speech, reinforcement learning, and system optimizations for AI workloads."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Systems with improved attention and memory are now able to tackle more than one problem or more complex problems (such as reasoning or inference)."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Algorithms now require less, data and can fill in the blanks using machine learning."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"The development of systems that are inspired by core aspects of human intelligence. A machine, for example, with intuitive psychology capable of ‘thinking’ about issues of causality."}]}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Continued conversation around ethics, security, and privacy"}]},{"type":"paragraph","children":[{"type":"span","value":"Most AI systems are immensely complex sponges that absorb data and process it at tremendous rates. The risks related to AI ethics, security and privacy are real and need to be addressed through consideration and consensus. Sure, it’s unlikely that these problems will be solved immediately, but as long as the conversation around these topics continues, we can expect at least some headway."}]},{"type":"paragraph","children":[{"type":"span","value":"While this list is by no means exhaustive, it does provide us with good insights into the direction that AI is heading. If you’re interested in how these artificial intelligence technology trends might affect marketing moving forward, then read our latest article addressing "},{"url":"/articles/digital-marketing/artificial-intelligence-marketing/","type":"link","children":[{"type":"span","value":"how AI can help improve your marketing operations"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Industries that are ready for machine learning","description":"It's not just tech businesses who are exploring the benefits of AI. Financial services, healthcare, logistics, retail and goverment are also interested.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format","id":"DatoCmsAsset-25987572"}},"internalName":"Industries that are ready for machine learning","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960631","name":"Healthcare","slug":"healthcare"},{"id":"DatoCmsTaxonomyCategory-142960604","name":"Travel","slug":"travel"},{"id":"DatoCmsTaxonomyCategory-142960559","name":"Retail","slug":"retail"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ4LDhgQDg0NDh0NDhEWFx8aGBYTFiEaHysjHR0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7LzUvLy81NTsvLy8vLzU1Ly87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB8QAAEDBAMBAAAAAAAAAAAAAAEAAgUEESExAxMUEv/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAP/EABoRAAIDAQEAAAAAAAAAAAAAAAADAQIRMSH/2gAMAwEAAhEDEQA/AGaanOJ7DdwQOLnKYVdvobQmYJ6nZKWo5x9+ztZrZ0KKedNk4penJFnBRJtM42GSrTq2cJWXGn//2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ4LDhgQDg0NDh0NDhEWFx8aGBYTFiEaHysjHR0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7LzUvLy81NTsvLy8vLzU1Ly87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB8QAAEDBAMBAAAAAAAAAAAAAAEAAgUEESExAxMUEv/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAP/EABoRAAIDAQEAAAAAAAAAAAAAAAADAQIRMSH/2gAMAwEAAhEDEQA/AGaanOJ7DdwQOLnKYVdvobQmYJ6nZKWo5x9+ztZrZ0KKedNk4penJFnBRJtM42GSrTq2cJWXGn//2Q=="}},"id":"DatoCmsTemplateArticle-62246709","title":"Industries that are ready for machine learning","slug":"industries-ready-machine-learning","meta":{"updatedAt":"2023-01-09T10:20:37.688+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Machine learning in industry"}]},{"type":"paragraph","children":[{"type":"span","value":"Traditionally machine learning has been prioritized, even monopolized, by companies that drive the technology sector. Companies like Google, Microsoft, Amazon, Apple, Facebook, Tesla, among others. It finally seems though, that other sectors are waking up to the possibilities of machine learning. Businesses with rich sources of data can use machine learning to solve complex problems, recognize patterns, discover new information and even make intelligent decisions based on that data. Here are a few examples of industries that are making use of machine learning."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Financial services"}]},{"type":"paragraph","children":[{"type":"span","value":"Because machine learning is capable of analyzing massive volumes of information, financial sectors have used it to provide customized financial advice and forecasts. Fraud detection is one of its most common applications. This involves observing the behavior of historic transactions (the actual credit card purchases) and then look for outliers in the patterns (using complex algorithms that detect anomalies)."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Logistics and transportation"}]},{"type":"paragraph","children":[{"type":"span","value":"In this industry, there are a lot of factors that affect profitability. There’s fuel economy, security measures, supply chain infrastructure, the type of transportation (i.e., air vs. land) and whether the transportation is domestic or international. This is by no means exhaustive, so it’s easy to see the complexity of the industry. Enter predictive analytics. This is able to harness massive amounts of data to develop real-world and real-time business solutions that can be applied across these factors."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Telecommunications"}]},{"type":"paragraph","children":[{"type":"span","value":"Traditionally telecom operators have used machine learning to analyze user and traffic data. This has helped them better understand their customers’ behavior and in-turn improved the customers’ experience. It’s a world where telecom companies are able to offer their customers the best possible plans across any need or budget."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Government"}]},{"type":"paragraph","children":[{"type":"span","value":"State agencies can use "},{"url":"https://www.inverse.com/article/21832-cia-using-artificial-intelligence-predict-future-crimes","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"machine learning to streamline operational efficiency"}]},{"type":"span","value":". Massive amounts of data are analyzed through these agencies. Algorithms that pick out patterns and anomalies and make predictions about future events (using clustering algorithms). Machine learning and the IoT have received a lot of focus in recent months as agencies look to find solutions to some of the government’s biggest challenges. In the not-too-distant future, the government will be forecasting pollution levels several days in advance or predicting waste volumes inside dumpsters to help waste services prioritize trash removal."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Retail and entertainment"}]},{"type":"paragraph","children":[{"type":"span","value":"Retail has been using machine learning for a while. Models for product recommendations are built to predict what products a customer is likely to buy, how long they’re likely to spend in the store, and even how they’re likely to pay. These models build a customer profile based on collected data around said customer’s behavior and map this to try and predict the type of response the customer will make in response to a certain offering. Similar to retail, entertainment giant "},{"url":"http://www.businessinsider.com/how-the-netflix-recommendation-algorithm-works-2016-2","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Netflix has revealed that 75% of the content watched on its service comes from its recommended model"}]},{"type":"span","value":"."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Machine learning in Healthcare"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the most common applications of machine learning is knowledge discovery. This derives from enormous amounts of medical data and can be to study patterns in healthcare across subjects such as diagnosis and infection rates. This analysis will provide accurate insights and predictions around which customized health plans can be conceived."}]},{"type":"paragraph","children":[{"type":"span","value":"Blaise Aguera y Arcas says of the future of machine learning, “It will expand our understanding of both external realities and our perceptual and cognitive processes.”"}]},{"type":"paragraph","children":[{"type":"span","value":"So what happens when we approach machine learning not as a threat against human expertise, but as a partner for a flourishing relationship where one’s weaknesses are covered by the other’s strengths? What then will humans and machines be able to learn from each other? If you’d like to learn more about how "},{"url":"/articles/technology/role-machine-learning-engaging-customers/","type":"link","children":[{"type":"span","value":"machine learning can help your business"}]},{"type":"span","value":" engage with your customers, for example, then read our latest article on the subject."}]}]}}}},{"seo":{"title":"7 Tips to improve your SMS marketing","description":"Clickatell offers 7 tips for SMS marketing that'll help you boost signups, add value and urgency, as well as monitor campaign statistics.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633165976-istock000016600686large-1-768x299.jpg?auto=format","id":"DatoCmsAsset-25987780"}},"internalName":"7 Tips to improve your SMS marketing","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633165976-istock000016600686large-1-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633165976-istock000016600686large-1-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633165976-istock000016600686large-1-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633165976-istock000016600686large-1-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoUCAgLCg4ODhgQDQ0ODh0NFhENFx8ZGCIVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0NEC8cFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgAEB//EACAQAAEDAwUBAAAAAAAAAAAAAAEAAwQFITECEhMiMhH/xAAWAQEBAQAAAAAAAAAAAAAAAAABAgD/xAAXEQEBAQEAAAAAAAAAAAAAAAAAMQIB/9oADAMBAAIRAxEAPwDUJM6OWz81BAJFSZbc9DKqu6jsNygM4nfkpGYf4NSYdYHYKJVpJPCLlRZHa//Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633165976-istock000016600686large-1-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoUCAgLCg4ODhgQDQ0ODh0NFhENFx8ZGCIVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0NEC8cFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgAEB//EACAQAAEDAwUBAAAAAAAAAAAAAAEAAwQFITECEhMiMhH/xAAWAQEBAQAAAAAAAAAAAAAAAAABAgD/xAAXEQEBAQEAAAAAAAAAAAAAAAAAMQIB/9oADAMBAAIRAxEAPwDUJM6OWz81BAJFSZbc9DKqu6jsNygM4nfkpGYf4NSYdYHYKJVpJPCLlRZHa//Z"}},"id":"DatoCmsTemplateArticle-62246715","title":"7 Tips to improve your SMS marketing","slug":"7-tips-improve-sms-marketing-2017","meta":{"updatedAt":"2023-01-09T10:24:07.338+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"How SMS marketing works"}]},{"type":"paragraph","children":[{"type":"span","value":"Ignoring the power of mobile will hold your business back. We’ve talked many times about how consumers these days are living their lives with their cellphones in their hands rather than at their ears. They may not want to talk to your business but they do still want to communicate. But in their own way – by using text messaging. These are the tips that marketers, particularly those who work in performance marketing, must use to improve their SMS marketing this year."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s estimated that"},{"url":"https://www.statista.com/statistics/274774/forecast-of-mobile-phone-users-worldwide/","type":"link","children":[{"type":"span","value":" 4.77 billion people will own a smartphone this year"}]},{"type":"span","value":". That’s two out of three people on Earth!"}]},{"type":"paragraph","children":[{"type":"span","value":"One factor is important to keep in mind and that’s the heavy regulations of SMS marketing. You’ll find yourself in big trouble if you abuse your access to a customer’s private mobile number. So, handle with caution."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Offer incentives to sign up"}]},{"type":"paragraph","children":[{"type":"span","value":"This one goes with the problem mentioned above. Offer an exclusive incentive that’ll make people feel special and want to sign up for your texts. Tempt your customers with special codes that are only sent to SMS subscribers."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Valuable"}]},{"type":"paragraph","children":[{"type":"span","value":"Sending an irrelevant or unwanted message to a subscriber can make them feel like you’ve just invaded their personal space. And this is a big no-no. Make sure every message you send them is relevant, necessary and can’t be found elsewhere."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Encourage your customers to act fast"}]},{"type":"paragraph","children":[{"type":"span","value":"Do this by creating a sense of urgency. A simple expiration date included within the message encourages subscribers to sign up or act faster than they would have otherwise. Anyone who works in performance marketing will understand this sense of urgency, after all, without results they won’t get paid."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Use a short code for SMS marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"Do you want to have a number that is always associated with your SMS messages? Of course, you do. And you can with a short code. This is one of those numbers like 14 788 which sends messages from specific companies. They help to make your brand easily identifiable and easy to remember. It also assures your customers signing up to be on the receiving end of your messages that your campaign is trustworthy and committed. And in our world of fake news and cyber hacking, it’s important to appear as legitimate as possible."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Personalized texts"}]},{"type":"paragraph","children":[{"type":"span","value":"People love personalized messages. And because an SMS immediately feels more personal than an email or direct mail, a personalized message will really get your customers’ attention. Customers will always respond better to messages with their names used. When possible, ask what kind of information they’d like to receive and then send them those messages. They’ll appreciate only receiving the type of messages they want to see."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Always include a call to action"}]},{"type":"paragraph","children":[{"type":"span","value":"Your message must make it very clear what action you would like your customers to take. This means the SMS needs to end with an indication of the action they should take, options include buying a product or signing up to a newsletter. A link to your website and method for communicating, like a phone number or email address, with you should also be included."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Check your statistics"}]},{"type":"paragraph","children":[{"type":"span","value":"All of this work is fairly pointless if you don’t check your statistics on a regular basis. This means knowing who opened your messages and who didn’t. The reality is, at least some of your list may no longer be using their numbers. And that means you’re wasting money by sending messages to people who aren’t even looking at them. It’s important then to make an effort to connect with these customers through another channel."}]},{"type":"paragraph","children":[{"type":"span","value":"So, you know how to improve your SMS marketing campaign. But do you understand why you should be using this method to communicate with your customers? If not, read our recent article about the"},{"url":"/articles/digital-marketing/benefits-sms-marketing-business/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" benefits of using SMS marketing to your business"}]},{"type":"span","value":". It talks all about why SMS communication and"},{"url":"/products/sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" Clickatell Platform"}]},{"type":"span","value":", in particular, can and should be your greatest marketing weapon."}]}]}}}},{"seo":{"title":"5 questions mobile marketing pros need to ask","description":"Clickatell looks at some of the key questions mobile marketing professionals should be asking themselves in 2017 and beyond.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633166120-istock76538271xlarge-300x122.jpg?auto=format","id":"DatoCmsAsset-25987798"}},"internalName":"5 questions mobile marketing pros need to ask","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633166120-istock76538271xlarge-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633166120-istock76538271xlarge-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633166120-istock76538271xlarge-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633166120-istock76538271xlarge-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoVDhgQFhUNDhMVFhEVFx8lGBYVFhUdHyslJh0oHR0WJDUlKC0vMjI1HSU4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7Ozs7Ozs7NS8vOzsvOy8vNTsvLy8vLzsvLy81OzUvLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAMH/8QAIRAAAQMDBAMAAAAAAAAAAAAAAQACBAMFESIxMzQSFCH/xAAWAQEBAQAAAAAAAAAAAAAAAAAEBQP/xAAcEQABBAMBAAAAAAAAAAAAAAABAAIDIRESIgT/2gAMAwEAAhEDEQA/ANcn1TThvc3fCCPuclk06TjKcy+m5C6wHtH4N1hM0ZTfHJwaSu1TX1o48goq7RwBRIa0YU2aU7ml/9k="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633166120-istock76538271xlarge-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoVDhgQFhUNDhMVFhEVFx8lGBYVFhUdHyslJh0oHR0WJDUlKC0vMjI1HSU4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7Ozs7Ozs7NS8vOzsvOy8vNTsvLy8vLzsvLy81OzUvLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAMH/8QAIRAAAQMDBAMAAAAAAAAAAAAAAQACBAMFESIxMzQSFCH/xAAWAQEBAQAAAAAAAAAAAAAAAAAEBQP/xAAcEQABBAMBAAAAAAAAAAAAAAABAAIDIRESIgT/2gAMAwEAAhEDEQA/ANcn1TThvc3fCCPuclk06TjKcy+m5C6wHtH4N1hM0ZTfHJwaSu1TX1o48goq7RwBRIa0YU2aU7ml/9k="}},"id":"DatoCmsTemplateArticle-62246722","title":"5 questions mobile marketing pros need to ask","slug":"5-questions-mobile-marketing-pros","meta":{"updatedAt":"2023-01-09T10:31:29.639+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Mobile marketing questions"}]},{"type":"paragraph","children":[{"type":"span","value":"It should come as no surprise that mobile accounts for the vast majority of website visits. It makes sense then that marketers should focus their efforts on mobile marketing. The statistics and research are already showing this."}]},{"type":"paragraph","children":[{"type":"span","value":"Numerous reports have shown that"},{"url":"http://www.biakelsey.com/biakelsey-forecasts-overall-u-s-local-advertising-revenues-reach-148-8b-2017-lifted-strong-growth-onlinedigital/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" US mobile ad spends will exceed $40 billion"}]},{"type":"span","value":" this year – and the industry can expect that number to pass $65 billion by 2020. And by the end of this year, 75% of online content consumption is expected to be mobile."}]},{"type":"paragraph","children":[{"type":"span","value":"Mobile is no longer one of the many marketing trends popping up each year. It’s how customers are arriving at your products or services. These numbers are telling a story. Customers are finding out about your company, browsing your work, and making purchases while online."}]},{"type":"paragraph","children":[{"type":"span","value":"It's essential your mobile marketing efforts are catching their attention at the right moment during the buying cycle. So, what are the issues that mobile marketers should be focusing on this year? Here are five questions they should be asking in 2017."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How can I provide an omnichannel experience?"}]},{"type":"paragraph","children":[{"type":"span","value":"Omni-channel is one of those concepts which is often thought of as one of many new and temporary marketing trends. But it’s so much more than that. Customers not only have access to your physical store but your website and all of your social platforms. Since it’s possible for customers to begin their buying process in one place and move through your options before buying in your store or elsewhere, it’s essential for your channels to be consistent."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/3-ways-businesses-harness-omnichannel/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"3 ways businesses can harness omnichannel to their benefit"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How can I increase my active mobile users?"}]},{"type":"paragraph","children":[{"type":"span","value":"A great way to increase the retention and engagement of mobile users is to make use of automated campaigns. It automatically activates a message based on users’ actions or inaction depending on a scenario specified by marketers. Some examples of these include sending a coupon one day after downloading your app or sending one when they haven't opened the app in more than a month. In addition, geofencing technology means you can send messages to consumers when they’re near your store or even while they’re strolling the aisles."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How can I offer personalized mobile marketing content to customers?"}]},{"type":"paragraph","children":[{"type":"span","value":"According to"},{"url":"https://www.accenture.com/us-en/interactive-index","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" research"}]},{"type":"span","value":", three out of four customers are more likely to make a purchase when they’re greeted by name or recommended specific items based on purchasing history. In addition, 63% of customers will think more positively about a brand that offers content that is more relevant and interesting to them. It’s important that mobile marketing professionals give customers what they want when they want it. Understanding your target audience will ensure you have the information you need to deliver personalized messages. Because you’ll be giving them personalized information instead of spam and irrelevant messages, your conversation rates will likely increase."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How can I monetize my app?"}]},{"type":"paragraph","children":[{"type":"span","value":"No one wants to think about this. But the reality is, you do need to make money from your app. And that’s why you need to figure out how you can monetize. The first step is to create an option that offers content your customers want to see for free. Next is to create another level of content which they’ll be willing to pay for. Once you’ve done that, you can offer a premium plan for paying customers. Other options include using advertising within the app and offering in-app purchases. Lastly, if your offering is significantly different from your competitors, you can have users pay to download it."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"When should I run mobile marketing campaigns?"}]},{"type":"paragraph","children":[{"type":"span","value":"Conversion rates on mobile tend to peak at two specific times: around lunchtime, about 2 pm, and after dinner, about 10 pm. The problem here is that your customers may be scattered around the globe. For them, you’ll have to ensure your messages are targeted to their particular time zones. When it comes to the most popular days of the week for mobile app usage, the days where usage tends to the peak are Monday, Wednesday, and Sunday. With this information in mind, mobile marketers should ensure they're there for customers these days. They're sure to have questions and queries as they move closer to making a purchase."}]},{"type":"paragraph","children":[{"type":"span","value":"To find out more about the"},{"url":"/articles/digital-marketing/top-marketing-trends-2017/","type":"link","children":[{"type":"span","value":" top marketing trends of 2017"}]},{"type":"span","value":", read our recent article. It details which trends we can look forward to this year including the IoT, virtual and augmented reality, and personalized content."}]}]}}}},{"seo":{"title":"Here’s why CRM for small business is important","description":"Clickatell discusses reasons why customer relation managment (CRM) is important for small businesses and how our Platform product can help.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633156145-istock90634137xlarge-customer-support-300x117.jpg?auto=format","id":"DatoCmsAsset-25983992"}},"internalName":"Here’s why CRM for small business is important","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960551","name":"Product Insights","slug":"product-insights"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633156145-istock90634137xlarge-customer-support-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633156145-istock90634137xlarge-customer-support-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633156145-istock90634137xlarge-customer-support-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633156145-istock90634137xlarge-customer-support-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIDggLDg0NDQ0QDg4NDhcNFhENFyYZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgoOHBANHDscFig1Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAEAwD/xAAeEAABAwQDAAAAAAAAAAAAAAAAAQIDBAURMRIhMv/EABUBAQEAAAAAAAAAAAAAAAAAAAME/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAERMSH/2gAMAwEAAhEDEQA/AIQ3Soc7yMbWzZToLTInLQ7CZ0HyiPC8d1ljTRg70MOpCd6f/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633156145-istock90634137xlarge-customer-support-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIDggLDg0NDQ0QDg4NDhcNFhENFyYZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgoOHBANHDscFig1Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAEAwD/xAAeEAABAwQDAAAAAAAAAAAAAAAAAQIDBAURMRIhMv/EABUBAQEAAAAAAAAAAAAAAAAAAAME/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAERMSH/2gAMAwEAAhEDEQA/AIQ3Soc7yMbWzZToLTInLQ7CZ0HyiPC8d1ljTRg70MOpCd6f/9k="}},"id":"DatoCmsTemplateArticle-62246726","title":"Here’s why CRM for small business is important","slug":"crm-for-small-business","meta":{"updatedAt":"2023-01-09T10:38:25.354+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Why crm for small business"}]},{"type":"paragraph","children":[{"type":"span","value":"Studies show that many small businesses don’t believe CRM is important. New research found that a massive one in three business owners surveyed felt their organization wasn’t big enough to implement a strategy around CRM for small business. In addition, 18 percent of these business owners felt the addition of CRM was too pricey. More than "},{"url":"https://www.getapp.com/resources/getdata-research-crms-not-worth-investment-say-small-businesses/","type":"link","children":[{"type":"span","value":"500 US-based small business owners"}]},{"type":"span","value":" were surveyed by the CRM research firm GetApp."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Other key findings include:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"One in five business owners didn’t know what CRM was"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"14 percent said they’d been unable to find a CRM to suit their small business"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"12 percent don’t consider CRM to be valuable for their business"}]}]}]},{"type":"heading","level":3,"children":[{"type":"span","value":"So, why is CRM for small business important?"}]},{"type":"paragraph","children":[{"type":"span","value":"To put it simply, without it, your customers will feel ignored and that’s the importance of customer relationship management. The last thing you want to do is ignore your customers. An ignored customer is one who moves on to other service providers. Without a working CRM strategy, your business can’t and won’t grow."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"How are small businesses losing out by not caring about CRM?"}]},{"type":"paragraph","children":[{"type":"span","value":"CRM allows your small business to deliver a truly personalized experience to your customers. A strategy including CRM for small business does some of your staff’s work for them, allowing them to get to the business of their jobs. Their days won’t be filled with administrative tasks like inputting data. They’ll be able to be productive and innovative. The importance of customer relationship management is that you’ll be able to offer your customers exactly what they want. And this is far more likely to lead to conversions than when offered a shoddy experience."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"What steps can be taken to put an effective CRM strategy in place?"}]},{"type":"paragraph","children":[{"type":"span","value":"There are two major purposes of CRM: the first to create a database of customer information and the second to convert leads into sales or repeat business. To ensure your CRM plan hits both of these marks, it’s important that you collect and store your customer data, create a timeline of every interaction with every customer, analyze the data of each sale, make this data accessible to salespeople and personalize your communications. Once you have an effective CRM strategy in place, you can use it to keep customers happy and to turn prospects into satisfied customers."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Know why some customers love you and why others move away"}]},{"type":"paragraph","children":[{"type":"span","value":"As a small business, it’s likely you rely on repeat customers. It makes sense then that you understand why they keep coming back to you. CRM allows you to hold on to your loyal customers while also enabling a detailed analysis of what went wrong with the clients who move on. A detailed CRM database can track the lead source of customers. You’ll soon be able to see whether more clients with this lead source move on, pointing to a problem there. This kind of information allows you to track which customers are most at risk of moving on, allowing you to step into the picture with personalized offers and services."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"If you'd like to have these types of personalized conversations with your customers, why not have a look at"},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":" Clickatell Platform"}]},{"type":"span","value":"? It gives business owners the opportunity to SMS-enable any application, website or system. In addition, it also facilitates international two-way messaging and more. It’s an ideal solution that aids the implementation of CRM for small businesses."}]}]}}}},{"seo":{"title":"The future of cyber security","description":"Clickatell looks at aspects of future cyber security measures including intruder detection, secure software devlopment and risk mitigation.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format","id":"DatoCmsAsset-25983991"}},"internalName":"The future of cyber security","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"},{"id":"DatoCmsTaxonomyCategory-142960539","name":"Insight Circle","slug":"insight-circle"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIEg4LDQ4NDhMNBQ0NDRENDQUNFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QEi8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEDBAf/xAAcEAABBAMBAAAAAAAAAAAAAAAAAQIDBBEyMxL/xAAUAQEAAAAAAAAAAAAAAAAAAAAB/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8AyCmmZQlLGiMyD6XUJWOYlQcqehETtxxL/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIEg4LDQ4NDhMNBQ0NDRENDQUNFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QEi8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEDBAf/xAAcEAABBAMBAAAAAAAAAAAAAAAAAQIDBBEyMxL/xAAUAQEAAAAAAAAAAAAAAAAAAAAB/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8AyCmmZQlLGiMyD6XUJWOYlQcqehETtxxL/9k="}},"id":"DatoCmsTemplateArticle-62246746","title":"The future of cyber security","slug":"future-cyber-security","meta":{"updatedAt":"2023-01-09T11:22:04.309+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Cyber protection"}]},{"type":"paragraph","children":[{"type":"span","value":"Cyber crimes are on the rise. It feels like we hear of a high-profile hack on an almost weekly basis. It should come as no surprise then that 2017 forecasts as "},{"url":"https://www.information-management.com/slideshow/the-hottest-job-for-2017-10-tips-for-cashing-in-on-cybersecurity","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"the year for cyber security professionals"}]},{"type":"span","value":". Jobs in this sector are in high demand and it doesn’t look as if this trend is going to change in the foreseeable future."}]},{"type":"paragraph","children":[{"type":"span","value":"As cyber attacks continue to skyrocket and criminals use increasingly complex methods, so those trying to prevent these attacks need to equip themselves with the tools to do so. This means staying on the cutting edge of information technology and IT skills development. Fortunately for them, businesses seem to be waking up to the necessity of cyber security and cyber security analysts and engineers take home some of the IT industry’s highest salaries. So what are some of the skills that cyber security professionals need to add to their resume to keep up to date?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Intrusion detection"}]},{"type":"paragraph","children":[{"type":"span","value":"A "},{"url":"https://newsroom.intel.com/news-releases/global-study-reveals-businesses-countries-vulnerable-due-shortage-cybersecurity-talent/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"recent survey by Intel Security"}]},{"type":"span","value":" has found that the cyber security talent deficit is the worst in the IT industry. And intrusion detection is one of the skills in critically short supply. This skill involves discovering potentially harmful activities that could compromise a system or organization. There are a few common types of intrusion detection. Detecting threats from outside of a system or organization and detecting threats from within a system or organization; network-based detection attempts to detect unauthorized behavior based on network traffic; while host-based detection looks for illicit activity on a specific device."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Secure software development"}]},{"type":"paragraph","children":[{"type":"span","value":"This is key to any organization’s security strategy. Most data breaches are only successful because of frailties in software code. In-house software development is the first line of defense and if it’s sloppy, the hackers will find the holes."}]},{"type":"paragraph","children":[{"type":"span","value":"As a business owner, you may consider a good quality software developer a bit of a hefty investment. But secure software can help save your business money. Secure code development might cost a little more with the salaries and the testing involved, it’s still likely to be far less than an actual breach. Think about the damage to your brand, your stock value, the long-term consumer distrust, and even the costs involved in repairing damaged systems.  Good secure code developers are worth their weight in gold."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Cyber security and risk mitigation"}]},{"type":"paragraph","children":[{"type":"span","value":"This involves identifying and tracking risks, working out future potential risks, and planning ahead to avoid risks. Developing a risk mitigation plan involves drawing up how a business or project will react in the face of risk and what actions need to be taken to reduce the threat of these risks."}]},{"type":"paragraph","children":[{"type":"span","value":"Businesses need to recognize that their data needs protection. They need to identify their most valuable assets and the risks to these assets. Knowing how the information is stored, who has access, and how the data is protected is extremely valuable knowledge in the face of cyber risk. And a risk mitigation specialist will be able to identify all of this and work out ways to respond to threats and breaches. Again, in the event of a breach, that'll save a business huge amounts of money. Your business won’t just be a sitting duck in the event of a breach. Your employees will know exactly how to counter the breach and minimize its damaging effects."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Cloud security"}]},{"type":"paragraph","children":[{"type":"span","value":"As cloud infrastructure develops so it becomes a more lucrative target for cyber criminals. Demand for skills in this field is high as large businesses seek to protect their data. There are several threats to cloud infrastructure. Some of the biggest threats include data breaches, exploiting system vulnerabilities, hijacked accounts, and malicious insiders. This is certainly a skill that’ll give the IT graduate enormous employability. Even established IT professionals would do well to explore opportunities to grow their cloud security knowledge."}]},{"type":"paragraph","children":[{"type":"span","value":"As technologies such as cognitive computing, big data analytics, and the IoT continue to develop and impact our increasingly connected world, so the skills of those protecting this world need to develop. And it’s quite a lucrative skillset to have. If you’d like to learn more about "},{"url":"/articles/information-security/data-breaches-cyber-security-heres-need-know/","type":"link","children":[{"type":"span","value":"the dangers that cyber crime poses to your business"}]},{"type":"span","value":", then read our latest article that highlights these."}]}]}}}},{"seo":{"title":"Smart buses are coming: Autonomous vehicles and what's ahead","description":"Clickatell looks at the next generation of autonomous vehicles that will appear in the smart city and their implications for businesses.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633167205-251998009-1440x560-1-300x117.jpg?auto=format","id":"DatoCmsAsset-25987825"}},"internalName":"Smart buses are coming: Autonomous vehicles and what's ahead","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960604","name":"Travel","slug":"travel"},{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"},{"id":"DatoCmsTaxonomyCategory-142960539","name":"Insight Circle","slug":"insight-circle"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633167205-251998009-1440x560-1-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633167205-251998009-1440x560-1-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633167205-251998009-1440x560-1-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633167205-251998009-1440x560-1-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoVDiQQDhUNDh0VGBEVFxkdGCITFhUaHysjHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIh07OzsvLy8vLzUvLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABwQFBv/EACEQAAEDAwUBAQAAAAAAAAAAAAEAAgQGIpEDERMxURQF/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwQB/8QAGxEAAgEFAAAAAAAAAAAAAAAAAAERAgMhQVH/2gAMAwEAAhEDEQA/AJH5tWQNGYANQZVzOq6MdnB4SHhvd9rLj36tNJc7hFx69WW2loatYGfEraIH7F4yhJ3Te7mNxyhNK4QtuT//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633167205-251998009-1440x560-1-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoVDiQQDhUNDh0VGBEVFxkdGCITFhUaHysjHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIh07OzsvLy8vLzUvLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABwQFBv/EACEQAAEDAwUBAQAAAAAAAAAAAAEAAgQGIpEDERMxURQF/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwQB/8QAGxEAAgEFAAAAAAAAAAAAAAAAAAERAgMhQVH/2gAMAwEAAhEDEQA/AJH5tWQNGYANQZVzOq6MdnB4SHhvd9rLj36tNJc7hFx69WW2loatYGfEraIH7F4yhJ3Te7mNxyhNK4QtuT//2Q=="}},"id":"DatoCmsTemplateArticle-62246751","title":"Smart buses are coming: Autonomous vehicles and what's ahead","slug":"smart-buses-autonomous-vehicles","meta":{"updatedAt":"2023-01-09T11:24:16.201+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"There are key areas that properly demonstrate how advanced our technology is. One of these is how people transport themselves. For example, you can look at a car and properly estimate how long ago it was designed. This is due to the technology progressing, as parts are added or removed, depending on efficiency. The latest focus for vehicle technology has been autonomous vehicles – or “self-driving cars” – which do not require user input to transport individuals or goods to specific destinations. Of particular interest has been recent discussions linking autonomous vehicle technology to buses and smart cities. It’s important to consider what all this might mean and where this will take society."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"What are autonomous vehicles?"}]},{"type":"paragraph","children":[{"type":"span","value":"Driving technology these days has levels of autonomy engineers apply to them. Autonomous vehicle technology doesn’t so much describe the car as the system beneath it. Basically, when discussing autonomous vehicles, people are referring to how much driver input is necessary for a vehicle to reach its destination."}]},{"type":"paragraph","children":[{"url":"http://www.economist.com/blogs/economist-explains/2015/07/economist-explains","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"As the Economist stresses"}]},{"type":"span","value":", it’s important to consider the difference between autonomous cars and self-driving cars. By autonomous, people mean systems which, says The Economist, “will take over from the driver under certain circumstances”. Modern drivers already experience degrees of autonomous systems, such as self-parking, cruise control, automatic wipers, and so on. Self-driving takes this concept much further where, The Economist notes, the steering wheel “will disappear completely and the vehicle will do all the driving using the same system of sensors, radar, and GPS mapping that autonomous vehicles employ”."}]},{"type":"paragraph","children":[{"type":"span","value":"Of course, this kind of advanced system could only work in cities designed to accommodate such incredible technology. For businesses, entire fleets of self-driving cars could complete important assignments without worrying about the necessity of human drivers."}]},{"type":"paragraph","children":[{"type":"span","value":"Naturally, people whose careers consist of driving are expressing concern. For example, self-driving trucks are not only being considered but have already been demonstrated. As USA Today"},{"url":"https://www.usatoday.com/story/tech/news/2016/10/25/120-mile-beer-run-made-self-driving-truck/92695580/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" notes"}]},{"type":"span","value":": “Self-driving truck start-up Otto teamed with Anheuser-Busch to successfully deliver a semi-tractor full of beer from Fort Collins, through Denver and on to the southern Colorado city in the shadow of Pikes Peak.”"}]},{"type":"paragraph","children":[{"type":"span","value":"While this will have a major impact on business, it’s also worth considering another vehicle becoming autonomous: buses. With future technology trends aimed at improving cities, it’s no wonder public transport is in the sights of modern engineers."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Smart cities and buses"}]},{"type":"paragraph","children":[{"type":"span","value":"The modern city, especially in America, is more advanced than ever. Indeed, they’re even becoming “smart” with smart city solutions already"},{"url":"http://www.businessinsider.com/cisco-deploys-new-cloud-for-smart-cities-2016-11","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" on the horizon"}]},{"type":"span","value":", allowing relevant authorities to obtain data easily from connected devices."}]},{"type":"paragraph","children":[{"type":"span","value":"In the modern city, people can summon cars from their phones, check times of trains, and buy airline tickets with a touch of a button. Of course, this only gets you to the vehicle – that doesn’t mean the vehicle itself is smart. Making buses and other shuttle services autonomous is one future technology trend that makes sense, especially for a smart city. As Geek Wire"},{"url":"http://www.geekwire.com/2016/driverless-buses-traffic-madrona/","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" notes"}]},{"type":"span","value":":"}]},{"type":"paragraph","children":[{"type":"span","value":"“Shuttle services are particularly well-suited for autonomous vehicles because they tend to involve well-established, predictable routes. That’s the reason why Local Motors’ Olli driverless shuttles are making inroads in urban settings such as Miami, Las Vegas, and Washington, D.C. In the Netherlands, a program called WEpods is taking a similar route.”"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"What this means for business"}]},{"type":"paragraph","children":[{"type":"span","value":"As vehicles and cities advance to make life easier, businesses must adapt. Cities are where businesses exist and vehicles allow for customers and staff to reach important destinations. It also means the transport of goods that are essential to businesses. To that end, businesses must begin thinking about how ready they are for a smart city."}]},{"type":"paragraph","children":[{"type":"span","value":"There's plenty to be excited about when it comes to autonomous vehicles. Earlier this month, we got to see the first autonomous racing cars at the 2017 Mobile World Congress, for example. Importantly though, businesses need to be paying attention to getting connected and ready for the future that is already here. "},{"url":"/articles/technology/why-startups-are-counting-on-the-internet-of-things/","type":"link","children":[{"type":"span","value":"Startups have focused their attention on the Internet of Things"}]},{"type":"span","value":" and the smart city, capitalizing on future tech trends before they get left behind. If successful startups are preparing, it’s time every business does the same."}]}]}}}},{"seo":{"title":"Gaming and artificial intelligence (AI)","description":"Clickarell looks at artificial intelligence (AI) in the gaming industry and how its use is spilling over into other industries such as medicine.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633167368-530454067-1440x560-1-300x117.jpg?auto=format","id":"DatoCmsAsset-25987827"}},"internalName":"Gaming and artificial intelligence (AI)","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"},{"id":"DatoCmsTaxonomyCategory-142960539","name":"Insight Circle","slug":"insight-circle"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633167368-530454067-1440x560-1-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633167368-530454067-1440x560-1-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633167368-530454067-1440x560-1-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633167368-530454067-1440x560-1-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhYICAgLEBYXDh4VDg4NDh0VDhESFxYZGBYVFhYdHysjGh0oHRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Lzs7Ozs7Ozs7Oy8vLy8vLy8vOzs7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQcG/8QAIBAAAAUDBQAAAAAAAAAAAAAAAAECBhEDBTEEEhMiM//EABYBAQEBAAAAAAAAAAAAAAAAAAMBAP/EABwRAAEEAwEAAAAAAAAAAAAAAAIAAQQREiEyA//aAAwDAQACEQMRAD8AZ6x7qRShQb2F3oq0ZMyEvvXmGLbM+DI0zwp9EpCLIadVOs607esAGJMzjIAAgVdJTBrX/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633167368-530454067-1440x560-1-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhYICAgLEBYXDh4VDg4NDh0VDhESFxYZGBYVFhYdHysjGh0oHRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Lzs7Ozs7Ozs7Oy8vLy8vLy8vOzs7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQcG/8QAIBAAAAUDBQAAAAAAAAAAAAAAAAECBhEDBTEEEhMiM//EABYBAQEBAAAAAAAAAAAAAAAAAAMBAP/EABwRAAEEAwEAAAAAAAAAAAAAAAIAAQQREiEyA//aAAwDAQACEQMRAD8AZ6x7qRShQb2F3oq0ZMyEvvXmGLbM+DI0zwp9EpCLIadVOs607esAGJMzjIAAgVdJTBrX/9k="}},"id":"DatoCmsTemplateArticle-62246764","title":"Gaming and artificial intelligence (AI)","slug":"gaming-artificial-intelligence-ai","meta":{"updatedAt":"2023-01-09T11:31:41.387+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI and gaming"}]},{"type":"paragraph","children":[{"type":"span","value":"Gaming is no longer the domain of the few - it has become a global industry making billions. Indeed, video games as an industry sometimes overtakes Hollywood, both in spending and in profits. Like all forms of technology, advances made in the industry sometimes have had side effects in other areas. Progress is progress, regardless of where it is specifically located. One fascinating area of advancing tech in gaming is artificial intelligence (AI). Few areas are better suited to show off the capabilities of AI, at least from an initial perspective, than video games. Let’s see what AI has done for video games and where this can lead to in future."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Outlining AI"}]},{"type":"paragraph","children":[{"type":"span","value":"Artificial intelligence is an area of computer science that is somewhat "},{"url":"http://www.livescience.com/55089-artificial-intelligence.html","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"difficult"}]},{"type":"span","value":" to define. Primarily, it involves finding ways for computers to process and engage in complicated tasks that – to varying degrees – mimic human cognition. But, within this field, various categories have arisen. Machine learning, for example, concerns getting machines to flip how we usually approach AI. As Forbes’ Bernard Marr "},{"url":"https://www.forbes.com/sites/bernardmarr/2016/12/06/what-is-the-difference-between-artificial-intelligence-and-machine-learning/2/#672a9f842b9d","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"highlights"}]},{"type":"span","value":": “rather than teaching computers everything they need to know about the world and how to carry out tasks, it might be possible to teach them to learn for themselves.”"}]},{"type":"paragraph","children":[{"type":"span","value":"With the spread of the internet and rapid advances we’ve made in tech, we actually encounter artificial intelligence all the time. Various "},{"url":"http://www.theverge.com/2016/5/9/11639992/viv-digital-assistant-ai-artificial-intelligence-siri","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"digital assistants"}]},{"type":"span","value":", for example, are plugged into the vast data sets of the internet, offering unique answers to a range of questions. They can speak to us, offering directions and information, without us ever having to touch a keyboard. Artificial intelligence isn’t some distant technology – it’s here and just being refined."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Artificial intelligence and gaming"}]},{"type":"paragraph","children":[{"type":"span","value":"Gaming is defined by very specific rules. Because there are so many different types of games, with various genres and themes appealing to different demographics, everyone can find something they enjoy (in the same way, everyone can enjoy music as a medium). From games that aim to accurately simulate driving cars to narrative-driven experiences "},{"url":"http://mentalfloss.com/article/53687/15-famous-actors-who-voiced-video-game-characters","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"with Hollywood-level performances"}]},{"type":"span","value":", the spectrum is as large as people’s tastes. Yet all of them are unified by having rules and structures. Otherwise, games become meaningless."}]},{"type":"paragraph","children":[{"type":"span","value":"The problem for many experts in computer science and game development is that artificial intelligence threatens the idea of rule-making. As Gamasutra, a gaming industry website, "},{"url":"http://www.gamasutra.com/view/news/253974/When_artificial_intelligence_in_video_games_becomesartificially_intelligent.php","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"points"}]},{"type":"span","value":" out: “Game AI developers worry [that] advanced AI is unpredictable, and could not only destroy the player experience ... but also that unpredictability could throw a wrench in more traditional game production processes.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Despite this, work is still being done to improve AI systems in games, to help provide unique experiences to gamers. For example, the racing game series Forza uploads players’ driving habits to a storage cloud, then puts this data into digital "},{"url":"http://news.xbox.com/2014/09/30/games-forza-horizon-2-drivatars/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"avatars"}]},{"type":"span","value":". These avatars then serve as opponents for the player’s friends (who also play Forza). That means instead of having computer controlled opponents, these fake opponents mimic a player’s friends via learning their habits."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Why this matters"}]},{"type":"paragraph","children":[{"type":"span","value":"In order for technology to advance, people require incentives: whether this is to get people to care or to fund, research for its own sake can only go so far. In the massive industry of video gaming, anything that can lead to improved sales and more players will be funded. Artificial intelligence provides an opportunity for game developers to create unique experiences for players – because AI can learn, it means every player can get a unique outcome in games that use advanced AI. This makes a game highly marketable and more likely to be bought, netting profits for companies."}]},{"type":"paragraph","children":[{"type":"span","value":"But the advances in AI won’t remain solely within games. Tech progress always spills outside of specific domains: doctors use virtual reality headsets to educate medical students, expert designers help game companies provide tools so that people with disabilities can enjoy their products, and so on."}]},{"type":"paragraph","children":[{"type":"span","value":"AI is no different and is already a field many folks care about. It’s being used in upcoming cars, search engines, and a range of areas – and any advances in one domain means advances in the general area of AI. To get a sense of what we mean by technology that is pushing the boundaries of AI, have a look at"},{"url":"/articles/technology/coolest-ai-enabled-tech-gadgets-ces-2017/","type":"link","children":[{"type":"span","value":" our highlights of CES 2017"}]},{"type":"span","value":". Wherever the future leads, there’s no doubt that AI will be at the forefront of revolutionizing our interaction with technology."}]}]}}}},{"seo":{"title":"Mobile World Congress - 3 reasons to be excited about news from MWC 2017","description":"Clickatell reports on the news from the Mobile World Congress 217 with highlights including the Robocar, 5G enabled phones and new smartwear products.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633167495-mwc-300x117.jpg?auto=format","id":"DatoCmsAsset-25987830"}},"internalName":"Mobile World Congress - 3 reasons to be excited about news from MWC 2017","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633167495-mwc-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633167495-mwc-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633167495-mwc-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633167495-mwc-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoRCAgLEgoVDhQVDhUUDh0VHA0NFx8ZGBYVFhUaHy0vGikoHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDsoIhwvLy8vOzs7OzsvLy8vLy8vLy8vLzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABAIFB//EAB8QAAEDAwUAAAAAAAAAAAAAAAEAAgQDETEFEhMhMv/EABYBAAMAAAAAAAAAAAAAAAAAAAECA//EABgRAAIDAAAAAAAAAAAAAAAAAAARAQJR/9oADAMBAAIRAxEAPwDVZsyrSpna1IRtTlF/lWs4Djwk4wF8BAeqwYEyoW9sQpuAthCBOUz/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633167495-mwc-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoRCAgLEgoVDhQVDhUUDh0VHA0NFx8ZGBYVFhUaHy0vGikoHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDsoIhwvLy8vOzs7OzsvLy8vLy8vLy8vLzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABAIFB//EAB8QAAEDAwUAAAAAAAAAAAAAAAEAAgQDETEFEhMhMv/EABYBAAMAAAAAAAAAAAAAAAAAAAECA//EABgRAAIDAAAAAAAAAAAAAAAAAAARAQJR/9oADAMBAAIRAxEAPwDVZsyrSpna1IRtTlF/lWs4Djwk4wF8BAeqwYEyoW9sQpuAthCBOUz/2Q=="}},"id":"DatoCmsTemplateArticle-62246769","title":"Mobile World Congress - 3 reasons to be excited about news from MWC 2017","slug":"mobile-world-congress-news-mwc-2017","meta":{"updatedAt":"2023-01-09T11:42:34.056+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"We get it guys – there was no Samsung Galaxy S8. Sure it’s absence "},{"url":"http://mashable.com/2017/02/27/samsung-galaxy-s8-absence-mobile-world-congress/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"left a glaring hole"}]},{"type":"span","value":". But even without it, the Mobile World Congress – the largest mobile show on the planet – was anything but dull.\nThis year, brand’s seemed to be stuck in a time machine, with retro phones being the order of the day. LG managed to come to the party as it slapped its competitors in the face with a surprisingly impressive flagship phone. "},{"url":"/articles/technology/mobile-world-congress-autonomous-cars/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"The Robocar"}]},{"type":"span","value":", a super-futuristic, connected-to-just-about-everything car debuted here instead of at the Geneva Motor Show, and there were just enough weird and wonderful gadgets for geeks to drool over as they milled around the vast halls of the Barcelona hotel."}]},{"type":"paragraph","children":[{"type":"span","value":"We’ll spare you the less-than-impressive laptops and run-of-the-mill Android phones, the necessary ‘big security updates’ and the huge batteries. Here are the three most exciting things to come out of 2017’s Mobile World Congress."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"5G really is the way of the future. But it isn’t quite here yet."}]},{"type":"paragraph","children":[{"type":"span","value":"The capabilities of 5G technology are said to blow its 3G and 4G counterparts out of the water. And brands are moving in that direction at a delightful speed. Unfortunately, it’s not quite a reality just yet. We can almost hear the collective sigh of frustration from techies everywhere. Don’t despair. When it does arrive, "},{"url":"http://www.pocket-lint.com/news/128938-what-is-5g-when-is-it-coming-and-why-do-we-need-it","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"5G will have been well worth the wait"}]},{"type":"span","value":". It’ll be giving us speeds as fast as fiber optic broadband making it mobile’s new best friend. Current predictions put the speeds at 10 gigabits per second. To give you an idea of how fast that is: that’s 1 000 times faster than current 4G coverage across the US."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s also secure. While we’re sure cyber criminals will eventually find ways into it, all forecasts are supremely positive about the watertightness of the technology. And perhaps even more impressive is that it does all of this without sucking the battery life from your devices faster than Sir Twinkles-in-the-Sun from Twilight. So if we haven’t got 5G now, when can we expect it? Well, if Alok Shah, Samsung’s vice president of networks strategy speaking at the Mobile World Congress, is to be believed, “Standards will probably be settled by early 2018 with 2019 being a realistic date for expanded roll-out.”"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Let’s talk about this artificial intelligence (AI) thing"}]},{"type":"paragraph","children":[{"type":"span","value":"In its simplest form, AI is a system that is able to take large amounts of data, analyze it, learn from it and develop appropriate responses. Opportunities around AI truly are endless, and brands at the Mobile World Congress seemed to realize the possibilities. A lot of brands used the technology at their stands in curious and creative ways. Verizon, for example, allowed visitors to enjoy a mini race track complete with racing cars, powered by AI. Image tracking tech was able to distinguish between the two vehicles, predict if there was going to be a collision and adjust for it. Eat your heart out, Scalextrics."}]},{"type":"paragraph","children":[{"type":"span","value":"The actual event was monitored by Wi-5, an end-to-end mobile engagement software. The tech captures real-time data about visitors’ behavior – how long they dwelt at a particular stand for example. Monitoring this sort of data and being able to analyze it will no doubt provide crucial insights into the future of the event layout and we could start seeing customizable experiences in the event space."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Huawei takes a stand. A hand-stand."}]},{"type":"paragraph","children":[{"type":"span","value":"Smartwatches are struggling. Fitness trackers are doing well. Huawei seems to have recognized this in their latest offering, the Huawei Watch 2, which is really quite a goodie. It’s probably one of the lightest and comfiest smartwatches around and is clearly designed with the fitness-freaks in mind. Its features include 4G, a built-in speaker, GPS, heart-rate monitor and IP68 water and dust resistance. It’s rocking Google’s new Android Wear 2.0 (Possibly its namesake?) and the Google Assistant. Sure, none of its features are revolutionary, but they’ve been put together with a lot of thought and work well together. The device also looks smashing and will easily compete with the likes of the LG Watch Sport."}]},{"type":"paragraph","children":[{"type":"span","value":"There you have it: three fantastic additions or trends to the future of the tech world. But this wasn’t all that was on show at the event. Have a read through one of our other articles on this year’s Mobile World Congress that highlights "},{"url":"/articles/technology/3-phones-mwc-2017/","type":"link","children":[{"type":"span","value":"three pretty cool new phones you’ve probably never heard of"}]},{"type":"span","value":". Who knows, maybe you’ll be in the market for a new phone afterward."}]}]}}}},{"seo":{"title":"Mobile World Congress 2017 – Autonomous cars are ready to race!","description":"We know autonomous cars are coming sooner than expected. 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But could anyone have expected them to hit the racetracks this year?"}]},{"type":"paragraph","children":[{"type":"span","value":"At this week’s Mobile World Congress which is currently taking place in Barcelona, the Roborace star vehicle, designed to be raced using just computers, was shown off to an audience. The car resembles something straight out of a"},{"url":"https://www.wired.com/2017/02/meet-self-driving-car-built-human-free-racing/","type":"link","children":[{"type":"span","value":" high-budget sci-fi movie"}]},{"type":"span","value":", according to Wired. And that should come as no surprise. Car designer Daniel Simon has worked on vehicles for movies like Prometheus, Captain America, and Tron: Legacy. He’s also spent time with VW, Audi, Bentley, and Bugatti."}]},{"type":"paragraph","children":[{"type":"span","value":"“The real-life, race-ready Robocar resembles a crouching insect, ready to leap. The center of the body is just a narrow spine (no cockpit) and the four wheels (some things don’t change) are tucked inside huge aerodynamic scoops,” says Wired."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Bringing humans and robots closer together"}]},{"type":"paragraph","children":[{"type":"span","value":"CEO Denis Sverdlov displayed the vehicle proudly at the launch, speaking of its involvement in advancing driverless electric technology."}]},{"type":"paragraph","children":[{"type":"span","value":"“I am so proud of the entire team and our partners and particularly the work Daniel has done creating this beautiful machine. It was very important for us that we created an emotional connection to driverless cars and bring humans and robots closer together to define our future,” Sverdlov said."}]},{"type":"paragraph","children":[{"type":"span","value":"“The progress with Devbot on track and building the Robocar in less than a year has been extraordinary and we cannot wait to continue the journey of learning with the Robocar.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Let’s be clear on this, the autonomous cars are not controlled by remote control. Software engineers create an artificial intelligence algorithm for each race. Once this is placed into the car, the software engineers no longer have any control over the cars."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Learning from imperfect runs"}]},{"type":"paragraph","children":[{"type":"span","value":"Fans were able to get a sneak peek at the vehicle about two weeks ago at an autonomous race when Roborace sent two autonomous cars out onto the track in Buenos Aires. The race was a success with both cars dodging a dog which darted out onto the track. Unfortunately, one of the cars then crashed into a wall. But, says chief marketing officer Justin Cooke: “We don’t learn as much when we do perfect runs.”"}]},{"type":"paragraph","children":[{"url":"http://roborace.com/","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Roborace"}]},{"type":"span","value":" plans to bring driverless electric technology to Formula E circuits in 2017 as well as one-off events in global cities worldwide. Formula E, for anyone who’s curious, is a new all-electric race series now in its third iteration."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Allowing teams to develop software and hardware"}]},{"type":"paragraph","children":[{"type":"span","value":"Not just an organizer of an autonomous motorsport series, Roborace is currently working on a vehicle known as DevBot. According to Roborace: “The primary purpose of the DevBot is to allow teams to develop their software and experience the hardware that will be used on the ‘Robocar’."}]},{"type":"paragraph","children":[{"type":"span","value":"“Unlike the Robocar, the DevBot has a cabin that can be driven by a human or a computer allowing teams to fully understand how the car thinks and feels on a racetrack alongside the comprehensive real-time data.”"}]},{"type":"paragraph","children":[{"type":"span","value":"The Robocar is built from carbon fiber and weighs 2,149 lbs. At 189 inches long and 79 inches wide, it’s smaller than the average Formula One race car. Its sensors, an important element of any self-driving vehicle, include five lidars, two radars, 18 ultrasonic sensors, two optical speed sensors and six cameras."}]},{"type":"paragraph","children":[{"type":"span","value":"It uses 360-degree situational awareness to work out where it and its competitors are on the track. The car is expected to reach top speeds of about 200 mph."}]},{"type":"paragraph","children":[{"type":"span","value":"To read more about when we can expect"},{"url":"/articles/technology/technologys-place-autonomous-vehicle-sunshine/","type":"link","children":[{"type":"span","value":" autonomous cars to hit the road"}]},{"type":"span","value":" (it could be as early as this year!), read our recent article. It speaks about Elon Musk’s pledge to have a self-driving car make its way across the US before the end of 2017."}]}]}}}},{"seo":{"title":"The dangers of hacking when traveling","description":"Clickatell looks at some of the dangers of hacking when you are traveling and how can you improve your personal security when you are on the go.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633167843-istock000015798682xsmall-300x122.jpg?auto=format","id":"DatoCmsAsset-25987848"}},"internalName":"The dangers of hacking when traveling","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"},{"id":"DatoCmsTaxonomyCategory-142960539","name":"Insight Circle","slug":"insight-circle"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960533","name":"Mobile Payments","slug":"mobile-payments"},{"id":"DatoCmsTaxonomyCategory-142960604","name":"Travel","slug":"travel"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633167843-istock000015798682xsmall-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633167843-istock000015798682xsmall-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633167843-istock000015798682xsmall-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633167843-istock000015798682xsmall-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoXDhgVDg0YDhcVIhEWFxUZGBYaFiEmJSsjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFhw7Oy8vLzU7Oy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAIhAAAQIDCQAAAAAAAAAAAAAAAQAFAgMzBAYRExQhImGB/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwQB/8QAGhEAAQUBAAAAAAAAAAAAAAAAAQADESExAv/aAAwDAQACEQMRAD8AtHp/m5BBhwCVNb2Iou1reMDTnZTLTX9VTMRiF8WrK1Ps2XBxCEunUghZ0BOJORS//9k="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633167843-istock000015798682xsmall-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoXDhgVDg0YDhcVIhEWFxUZGBYaFiEmJSsjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFhw7Oy8vLzU7Oy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAIhAAAQIDCQAAAAAAAAAAAAAAAQAFAgMzBAYRExQhImGB/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwQB/8QAGhEAAQUBAAAAAAAAAAAAAAAAAQADESExAv/aAAwDAQACEQMRAD8AtHp/m5BBhwCVNb2Iou1reMDTnZTLTX9VTMRiF8WrK1Ps2XBxCEunUghZ0BOJORS//9k="}},"id":"DatoCmsTemplateArticle-62246784","title":"The dangers of hacking when traveling","slug":"dangers-hacking-traveling","meta":{"updatedAt":"2023-01-09T11:50:27.295+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Avoid hacking when traveling"}]},{"type":"paragraph","children":[{"type":"span","value":"When you’re traveling, you want to relax. You want to see the sights, experience life as a local and imagine what your life would be like if you were fortunate enough to live there. You already know you need to be vigilant about the drinking water and eating that dodgy curry. The last thing you want to think about are issues of your personal security like hacking or having your personal or business information stolen. But the reality is you do have to keep this in mind."}]},{"type":"paragraph","children":[{"type":"span","value":"Not too long ago, when packing for a trip, you needed to be sure to remember your toothbrush and warm jacket. Now we all take our smartphones, smart watches, internet-enabled cameras and laptops on holiday with us. Especially when traveling for business. The problem is, all that tech makes you a target for criminals. And there’s one thing in particular which is particularly worrying for business travelers: spy mail. This is email which reveals a recipient’s location and behavior when it’s opened. Criminals are able to invade your inbox and steal confidential information."}]},{"type":"paragraph","children":[{"type":"span","value":"According to an FBI"},{"url":"https://www.ic3.gov/media/2016/160614.aspx#fn1","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" public service announcement"}]},{"type":"span","value":" issued in June last year, the “business email compromise” scam continued to grow, evolve and target businesses of all sizes."}]},{"type":"paragraph","children":[{"type":"span","value":"“Since January 2015, there has been a 1,300% increase in identified exposed losses. The scam has been reported by victims in all 50 states and in 100 countries. Reports indicate that fraudulent transfers have been sent to 79 countries with the majority going to Asian banks located within China and Hong Kong.”"}]},{"type":"paragraph","children":[{"type":"span","value":"The FBI define this scam as one which targets businesses which work with foreign suppliers and/or those which regularly perform wire transfer payments."}]},{"type":"paragraph","children":[{"type":"span","value":"“The scam is carried out by compromising legitimate business e-mail accounts through social engineering or computer intrusion techniques to conduct unauthorized transfers of funds.”"}]},{"type":"paragraph","children":[{"type":"span","value":"It goes on to say that most victims use wire transfers or cheques as common payment methods and the fraudsters use the method most often used by the victim."}]},{"type":"paragraph","children":[{"type":"span","value":"An article in"},{"url":"https://hbr.org/2016/09/traveling-for-work-youre-a-prime-target-for-hackers","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" Harvard Business Review"}]},{"type":"span","value":" gives this example: “Say, for instance, an executive opens a spy mail while meeting with a supplier in a politically, economically, or socially unstable country. Knowing that the business leader is in a volatile part of the world, malicious third parties can formulate an attack by harnessing the fear and uncertainty that accompanies such travel. The attack may include, for example, spoofed emails from the executive abroad, saying that they are in a dangerous situation (e.g., there has been a terror attack, they have been kidnapped, etc.) and need money. In an extreme case, information gathered through spy mail can be used to plan an actual kidnapping.”"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"So, how can you improve your personal security and avoid hacking? Here are some tips:"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Encourage staffers to become more aware"}]},{"type":"paragraph","children":[{"type":"span","value":"Employees can’t guard against hacking attacks if they’re not aware of them. Offering engaging training regularly will ensure everyone is up to date with the potential of attacks. This will increase the likelihood that’ll they’ll be vigilant. Ready for some scary statistics? According to PWC and KPMG, only 53% of companies have employee security-awareness and training programs, and only one in two CEOs feel prepared for a cyber attack."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Establish travel safety plans"}]},{"type":"paragraph","children":[{"type":"span","value":"Employees need to know what they are expected to do in times of emergency. A plan needs to be put in place so that anyone traveling has to adhere to strict regulations should they require money. When a request is made that doesn’t adhere to these regulations, the money won’t be immediately released until the agreed upon process is followed."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Add extra security to the inbox"}]},{"type":"paragraph","children":[{"type":"span","value":"Adding spy mail protection, in addition to regular spam filters and firewalls, can protect company data and give traveling staffers peace of mind. That way they’ll be able to focus on the sights instead of worrying about the safety of their inbox."}]},{"type":"paragraph","children":[{"type":"span","value":"The realities of hacking threats can’t be ignored – particularly while traveling. If you’re interested in"},{"url":"/articles/information-security/biggest-recent-cyber-security-threats/","type":"link","children":[{"type":"span","value":" recent cyber security threats"}]},{"type":"span","value":" read our recent article. It details recent massive hacks to large, international companies and even a government."}]}]}}}},{"seo":{"title":"3 phones from MWC 2017 you’ve probably never heard of","description":"Clickatell looks at three of the lesser known mobile phones on display at MWC 2017 from OnePlus, WileyFox, and Xiaomi Mi.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633168088-mwc2017-phones-300x117.jpg?auto=format","id":"DatoCmsAsset-25987863"}},"internalName":"3 phones from MWC 2017 you’ve probably never heard of","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960551","name":"Product Insights","slug":"product-insights"},{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"},{"id":"DatoCmsTaxonomyCategory-142960539","name":"Insight Circle","slug":"insight-circle"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633168088-mwc2017-phones-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633168088-mwc2017-phones-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633168088-mwc2017-phones-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633168088-mwc2017-phones-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoVGRgWGg0NDh0SFRYNFxMdGCIVFhwgKysjGh0oKSEWJDUlKC0vNTIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDsoIhwvLy8vLzs7OzsvLy8vLy8vLy8vLzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAGAAcC/8QAIRAAAQMDBAMAAAAAAAAAAAAAAgABAwURMQYSIZEEcaH/xAAWAQEBAQAAAAAAAAAAAAAAAAACAQD/xAAZEQACAwEAAAAAAAAAAAAAAAAAAQJBURH/2gAMAwEAAhEDEQA/ANNOtTCF2gRqt6o86PgY7N6SgxbZhkWr4jbDdKDjx0VK1T50kfIfFLiiiOzDdKWA1HD/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633168088-mwc2017-phones-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoVGRgWGg0NDh0SFRYNFxMdGCIVFhwgKysjGh0oKSEWJDUlKC0vNTIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDsoIhwvLy8vLzs7OzsvLy8vLy8vLy8vLzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAGAAcC/8QAIRAAAQMDBAMAAAAAAAAAAAAAAgABAwURMQYSIZEEcaH/xAAWAQEBAQAAAAAAAAAAAAAAAAACAQD/xAAZEQACAwEAAAAAAAAAAAAAAAAAAQJBURH/2gAMAwEAAhEDEQA/ANNOtTCF2gRqt6o86PgY7N6SgxbZhkWr4jbDdKDjx0VK1T50kfIfFLiiiOzDdKWA1HD/2Q=="}},"id":"DatoCmsTemplateArticle-62246805","title":"3 phones from MWC 2017 you’ve probably never heard of","slug":"3-phones-mwc-2017","meta":{"updatedAt":"2023-01-09T12:28:56.844+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"MWC 2017 review"}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re a die-hard Samsung fan, then the bad news is that they’re going to keep you waiting for a little longer. Koh Dong-jin, Samsung’s head of mobile business has suggested that, while the Korean tech giant has traditionally used the Mobile World Congress (MWC) to launch their flagship phones, it’ll still be some time before "},{"url":"https://techcrunch.com/2017/01/22/samsung-galaxy-s8-mwc/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"the Galaxy 8 is released"}]},{"type":"span","value":". The good news is that there’s life after the likes of Samsung and Apple at the Mobile World Congress 2017. There are plenty of lesser known, upstart mobile manufacturers out there that are forging a name for themselves and giving the major players something to think about. From OnePlus to WileyFox, here are the three best independent alternative phones that are turning heads at this year’s MWC."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"OnePlus 3"}]},{"type":"paragraph","children":[{"type":"span","value":"With rumors around "},{"url":"http://www.ubergizmo.com/2017/02/oneplus-5-specs-rumored/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"the release of OnePlus 5 already circling"}]},{"type":"span","value":", some may think that mentioning this phone at all is a little backward. But we think that this device is cool enough to talk about before its bigger, better-looking brother hogs all the attention. The OnePlus 3 is a pretty incredible phone. It’s a device that certainly throws some heat the way of the Samsungs, HTCs, and Apples of the world."}]},{"type":"paragraph","children":[{"type":"span","value":"And, OnePlus seem to have dealt with a lot of their demons. Previous OnePlus phones offered an experience that was slightly lacking and couldn’t convince anyone that they were genuine flagship beaters. Their latest device confirms that this is no longer the case."}]},{"type":"paragraph","children":[{"type":"span","value":"While the original OnePlus device was an all-plastic affair, the latest installment is all chic metal and glass. A 5.5-inch screen and 7’4 millimeter aluminum frame gives the handset a polished finish and makes it a device to both look at and hold. Yes, we know that a 5.5-inch phone isn’t everyone’s cup of tea, but this little bombshell wears it well. Other high-end features on the phone include a fingerprint sensor, 16-megapixel camera, and 4K video-recording capabilities. It’s a masterpiece."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"WileyFox Swift 2 X"}]},{"type":"paragraph","children":[{"type":"span","value":"WileyFox was something of an enigma when it joined the smartphone race in 2015. But the company has proven all of its detractors wrong, consistently impressing with a range of affordable handsets that pack specs and designs well above their entry-level asking prices. The same is true of their latest offering."}]},{"type":"paragraph","children":[{"type":"span","value":"On looks alone, this is a phone that you’d expect to be in the same ring as the latest iPhone or Samsung. Sure, it’s not as easy on the eye, but still comfortably holds its own. And costs a third of the price."}]},{"type":"paragraph","children":[{"type":"span","value":"With 3GB of RAM, there’s power to get the job done and the screen size is big and bright without making the phone feel cumbersome. And, at the price that WileyFox is setting, with all of this plus its 16-megapixel camera, the device is hard to fault."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Xiaomi Mi 5"}]},{"type":"paragraph","children":[{"type":"span","value":"So, it’s a Chinese manufacturer. Therefore, its build-quality is going to be substandard. Right? Well, nothing could be further from the truth. The Mi5 is completely solid in every way and nothing about it gives any reason to believe that it isn’t a high-end device."}]},{"type":"paragraph","children":[{"type":"span","value":"The metal frame looks like something out of a Samsung design studio, while its screen stretches so close to the edges of the phone, it’s a wonder how Xiaomi even managed to get it produced."}]},{"type":"paragraph","children":[{"type":"span","value":"The display is equally impressive. And the 1080 x 1920 pixels doesn’t detract in the least from the clarity and brightness of the screen. This phone looks great, feels great, and has the spec list to deliver. Plus, at an almost unbelievable price, it’s hard to look past."}]},{"type":"paragraph","children":[{"type":"span","value":"With all this hype around smartphones, it’s easy to get lost in new technologies. Have a look at a few more of the "},{"url":"/articles/technology/smartphone-standouts-ces-2017/","type":"link","children":[{"type":"span","value":"coolest phones to hit the mobile market"}]},{"type":"span","value":" announced earlier this year at CES 2017."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"6 Top trends for the IoT in 2017","description":"Clickatell looks at the top trends for the Internet of things (IoT) in 2017 including a merging of the different formats and printed nanotechnology.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633163040-yiyy.jpg?auto=format","id":"DatoCmsAsset-25987687"}},"internalName":"6 Top trends for the IoT in 2017","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960539","name":"Insight Circle","slug":"insight-circle"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633163040-yiyy.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633163040-yiyy.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633163040-yiyy.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633163040-yiyy.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCwoRDhgODRkVDh0OFg4OFx4aGBYTFhUdKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDseIiU7Oy8vLy81NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwAECP/EACEQAAEDAwQDAAAAAAAAAAAAAAEAApEDBAUSFCIyBhET/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgQF/8QAGREAAgMBAAAAAAAAAAAAAAAAAQIAElED/9oADAMBAAIRAxEAPwCkM5jW1ARVbKM8T5JYutWtFQSs7anahyMozwL3fBvIygdm2AeakxyXGasRR9moFEs757tv2MqJe77KKchWf//Z"},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633163040-yiyy.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCwoRDhgODRkVDh0OFg4OFx4aGBYTFhUdKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDseIiU7Oy8vLy81NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwAECP/EACEQAAEDAwQDAAAAAAAAAAAAAAEAApEDBAUSFCIyBhET/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgQF/8QAGREAAgMBAAAAAAAAAAAAAAAAAQIAElED/9oADAMBAAIRAxEAPwCkM5jW1ARVbKM8T5JYutWtFQSs7anahyMozwL3fBvIygdm2AeakxyXGasRR9moFEs757tv2MqJe77KKchWf//Z"}},"id":"DatoCmsTemplateArticle-62246820","title":"6 Top trends for the IoT in 2017","slug":"6-top-trends-iot-2017","meta":{"updatedAt":"2023-01-09T12:43:43.602+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"If 2016 was a year of infancy for the Internet of Things (IoT) in terms of dollars and deployment, then 2017 shall be the year that it comes of age. There were plenty of IoT trials in 2016. But in 2017, these need to become real live systems that start actually doing what they promise – increasing productivity and customer service and developing new channels of revenue."}]},{"type":"paragraph","children":[{"type":"span","value":"So what’s new in 2017? The ever-growing IoT community continues to obsess over which platforms will dominate, worry about security breaches, and ponder the impact of blockchains. But there are so many other trends that get overlooked. Let’s take a look at just a few of these trends and the effect that they’ll have on business and commerce."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"The format war will come to an end"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the main oppositions to the adoption of the IoT is the fret around common connectivity standards. The IoT’s confusing array of connectivity protocols – cellular, Wi-Fi, Bluetooth, Zigbee, Sigfox, Wireaps, to name a few – has been a contentious issue for IoT. Until now at least. The future is interoperability, and software is the key to making this possible. In the past, we were forced to try and standardize connections because we didn’t have the infrastructure. Now the infrastructure is the software itself. Battery life, data rates and range of effectiveness now all easily survive alongside each other."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Printed nanotechnology"}]},{"type":"paragraph","children":[{"type":"span","value":"One day, we’ll see it being done with "},{"url":"http://www.graphene-info.com/graphene-inks","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"graphene inks"}]},{"type":"span","value":", but printed electronics are coming to the IoT in 2017. A Norway-based company is producing smart printed tags, labeling and packaging that allows for memory, sensors, displays and wireless communications. The company’s produced a tag that’s connected to the cloud and used in passports to help prevent counterfeiting and to track and secure transported packages."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Lesser-developed countries will be hotbeds of progress"}]},{"type":"paragraph","children":[{"type":"span","value":"A lack of legacy infrastructure – something that’s largely seen as a disadvantage – will become the third world’s great advantage. A city like New York, for example, that has invested billions of dollars into its tram and rail services is less likely to accept the need for more sensors. A place like Cape Town, South Africa might be far more open to this experimentation which may catapult them ahead. Emerging cities are more open to IoT innovation, as long as it’s cheap."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Smart IoT cities will get smart transport"}]},{"type":"paragraph","children":[{"type":"span","value":"That being said, more developed countries do have the money to invest. London is getting its own IoT network. Announced in December 2016, it’ll be in addition to its current infrastructure. 50 base stations around the city will help London’s digital startups."}]},{"type":"paragraph","children":[{"type":"span","value":"The end goal of this network is data collection. Sensors will collate data on traffic congestion and pedestrian footfall. The network will even have bike-frame sensors to help develop safer planned journeys for cyclists around central London. Environmental statistics on temperature, air quality, and humidity will also be collected to help asthma sufferers and wind speed will be measured to calculate the most efficient routes around the city for delivery drones."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Satellites are the final frontier"}]},{"type":"paragraph","children":[{"type":"span","value":"Let’s not underestimate the role of broadband-capable satellites. The European Space Agency (ESA) is encouraging IoT developers to use its satellites. IoT projects such as wearable technology that track previous criminal offenders, an app that rewards cyclists according to the distance they’ve covered, or measuring the subsidence of buildings in earthquake zones are all beneficiaries of the partnership."}]},{"type":"paragraph","children":[{"type":"span","value":"Elsewhere, SpaceX has launched the first of 70 satellites that’ll add to its already existent fleet. This "},{"url":"https://arstechnica.com/information-technology/2016/11/spacex-plans-worldwide-satellite-internet-with-low-latency-gigabit-speed/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"orbiting infrastructure will create broadband internet services"}]},{"type":"span","value":" that aircraft and ships will be able to connect to anywhere in the world."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"5G is going to become a thing"}]},{"type":"paragraph","children":[{"type":"span","value":"Ultra-fast internet is an ever increasing priority with more and more objects being connected and requiring faster speeds. One of the largest mobile corporates in America has said that 5G will be a reality by the end of 2017, early-2018 at the latest. That being said, it can’t be rushed. If it comes too quickly, it might not be as fast. Initial testing has put speeds at 14Ggps with 3ms of latency in Austin, Texas."}]},{"type":"paragraph","children":[{"type":"span","value":"While the IoT is still an emerging concept (emerging but real), it’s expanding faster than anyone could’ve predicted and the data it’s generating is becoming extremely important. Monitoring consumer behavior, calculating demand and supply trends, and even managing resources more efficiently are all the result of this data. What’s clear from some of these trends is that it’s no longer something that can be ignored. Businesses and the public alike need to start taking this phenomenon seriously as it becomes ever present. Read our article on "},{"url":"/articles/technology/iot-companies-need-know/","type":"link","children":[{"type":"span","value":"what the IoT can do for your business"}]},{"type":"span","value":" and bring your commercial product into the future."}]}]}}}},{"seo":{"title":"Mobile World Congress 2017 - The Nokia 3310 is back!","description":"Clickatell celebrates the imminent return of the Nokia 3310, the moden classic feature phone that sold over 126 million units worldwide.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633168773-nokia3310range-300x117.jpg?auto=format","id":"DatoCmsAsset-25987877"}},"internalName":"Mobile World Congress 2017 - The Nokia 3310 is back!","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"},{"id":"DatoCmsTaxonomyCategory-142960539","name":"Insight Circle","slug":"insight-circle"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633168773-nokia3310range-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633168773-nokia3310range-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633168773-nokia3310range-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633168773-nokia3310range-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoXDhgQFxINDhgVFQ4dHRsZGBYaIhUmHysjHR0oKSEWJDUlLS0vMjIyGSI4PTcwPCsxMi8BCgsLDgsOHA8QHDsoIhwvLy8vOzs7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAGAQMHAP/EACAQAAEDBAIDAAAAAAAAAAAAAAEAAgUDBBEhMTISFCT/xAAVAQEBAAAAAAAAAAAAAAAAAAABAv/EABYRAQEBAAAAAAAAAAAAAAAAAAEAAv/aAAwDAQACEQMRAD8A1WUu6lG0cWDeEfjJq5Nct8dZSCSHxuR+MA9k6HKNlRJKd45zQXDClUVOi5IRf//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633168773-nokia3310range-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoXDhgQFxINDhgVFQ4dHRsZGBYaIhUmHysjHR0oKSEWJDUlLS0vMjIyGSI4PTcwPCsxMi8BCgsLDgsOHA8QHDsoIhwvLy8vOzs7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAGAQMHAP/EACAQAAEDBAIDAAAAAAAAAAAAAAEAAgUDBBEhMTISFCT/xAAVAQEBAAAAAAAAAAAAAAAAAAABAv/EABYRAQEBAAAAAAAAAAAAAAAAAAEAAv/aAAwDAQACEQMRAD8A1WUu6lG0cWDeEfjJq5Nct8dZSCSHxuR+MA9k6HKNlRJKd45zQXDClUVOi5IRf//Z"}},"id":"DatoCmsTemplateArticle-62246826","title":"Mobile World Congress 2017 - The Nokia 3310 is back!","slug":"mobile-world-congress-nokia-3310","meta":{"updatedAt":"2023-01-09T12:49:47.951+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"MWC 2017 update"}]},{"type":"paragraph","children":[{"type":"span","value":"Everyone’s old favorite – the Nokia 3310 – is back! Loved the world over for its long-lasting battery, the ability to send SMS messages back when all we had was SMS, its simple user experience, and iconic design, the 3310 was everyone’s favorite feature phone back in the day for a few very good reasons. And the best news of all? The new version has Snake!"}]},{"type":"paragraph","children":[{"type":"span","value":"Details of the new 3310’s release stole the limelight at the preshow of the Mobile World Congress – the world’s largest gathering for the mobile industry – which is currently taking place in Barcelona. The congress started on February 27 and continues until March 2."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"New Nokia 3310 features"}]},{"type":"paragraph","children":[{"type":"span","value":"A modern classic reimagined, the upgraded Nokia 3310 is expected to have all of your favorites (did we mention Snake?!) – in a more attractive and brightly colored package. The phone will be available in glossy yellow and red, or matte blue and gray."}]},{"type":"paragraph","children":[{"type":"span","value":"It will still qualify as a feature phone, rather than a smartphone, because of its limited internet facilities. This makes it ideal in emerging countries like India and South Africa where access to the internet is sometimes limited and constantly expensive."}]},{"type":"paragraph","children":[{"type":"span","value":"Features of the 2017 version include a slimmer profile, 2.4-inch color screen, microSD storage of up to 32GB and an FM radio. It’ll be powered by the S30+ operating system, which allows web browsing but has a smaller range of apps than Android or iOS. The 3310’s single camera is also restricted to just two megapixels – but then, the target market for the phone was never wannabe photographers."}]},{"type":"paragraph","children":[{"type":"span","value":"The fact that it runs on a 2.5G connection has received some criticism. The 3310 is"},{"url":"https://www.lifehacker.com.au/2017/02/the-nokia-3310-is-back-will-it-come-to-australia/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" unlikely to be released in Australia"}]},{"type":"span","value":" which is switching off its 2G connection this year. Other 2G operations which have closed include some in Singapore and AT&T in the US."}]},{"type":"paragraph","children":[{"type":"span","value":"The true advantage over its fancier counterparts is its incredible battery life. We’re all used to not leaving the house without our charger, car charger and backup-just-in-case charger for our phones that refuse to last past lunchtime. But the Nokia 3310 will last, likely well into the next day. Its battery is expected to last for up to a month on standby and for more than 22 hours of talk time!"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Just couldn’t resist"}]},{"type":"paragraph","children":[{"type":"span","value":"Independent Finnish company HMD Global, which has struck a 10-year brand licensing agreement with Nokia for phones and tablets, will also release Android-powered Nokia 6, Nokia c5 and Nokia 3 during this year. These are all smartphones and more in line with other phones currently being released."}]},{"type":"paragraph","children":[{"url":"https://www.hmdglobal.com/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Juho Sarvikas"}]},{"type":"span","value":", Chief Product Officer of HMD Global, said the new phones would combine the much-loved hallmarks of Nokia with best-in-class Android performance and a new level of craftsmanship."}]},{"type":"paragraph","children":[{"type":"span","value":"\"For the Nokia 3310 we just couldn’t resist. We wanted to reward loyal Nokia phone fans and make a statement that rich heritage, innovation, and modern design can go hand-in-hand. Fundamentally, it is about making sure that right across our portfolio we are delivering this pure Nokia experience.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Says"},{"url":"http://www.bbc.com/news/technology-39095127","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" Ben Wood from the technology consultancy CCS Insight"}]},{"type":"span","value":": \"The Nokia 3310 was the first mass-market mobile and there's a massive amount of nostalgia and affection for it. If HMD had just announced three Android devices, they would have barely got a couple of column inches in the press. So, the 3310 is a very clever move and we expect it will sell in significant volumes.\""}]},{"type":"paragraph","children":[{"type":"span","value":"The older version was available between 2000 and 2005. A simple phone not just for your granny, its practical design and almost indestructible build made it one of the most popular phones available at the time and sold 126 million units worldwide. That’s truly remarkable for a time when widespread mobile phone usage was not yet common."}]},{"type":"paragraph","children":[{"type":"span","value":"The phone is expected to sell for around $50. It’s expected to be sold globally within the next quarter."}]},{"type":"paragraph","children":[{"type":"span","value":"If you're interested in phones that are slightly more smart, have a look at the "},{"url":"/articles/technology/smartphone-standouts-ces-2017/","type":"link","children":[{"type":"span","value":"smartphone standouts at the Consumer Electronics Show"}]},{"type":"span","value":" which took place earlier this year."}]}]}}}},{"seo":{"title":"5 easy ways to fight cybercrime","description":"Clickatell offers some useful tips to protect your computer and online accounts including having a strong password policy and using anti-virus software.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format","id":"DatoCmsAsset-25983991"}},"internalName":"5 easy ways to fight cybercrime","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960539","name":"Insight Circle","slug":"insight-circle"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIEg4LDQ4NDhMNBQ0NDRENDQUNFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QEi8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEDBAf/xAAcEAABBAMBAAAAAAAAAAAAAAAAAQIDBBEyMxL/xAAUAQEAAAAAAAAAAAAAAAAAAAAB/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8AyCmmZQlLGiMyD6XUJWOYlQcqehETtxxL/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIEg4LDQ4NDhMNBQ0NDRENDQUNFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QEi8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEDBAf/xAAcEAABBAMBAAAAAAAAAAAAAAAAAQIDBBEyMxL/xAAUAQEAAAAAAAAAAAAAAAAAAAAB/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8AyCmmZQlLGiMyD6XUJWOYlQcqehETtxxL/9k="}},"id":"DatoCmsTemplateArticle-62246834","title":"5 easy ways to fight cybercrime","slug":"5-easy-ways-fight-cybercrime","meta":{"updatedAt":"2023-01-09T12:51:55.832+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"How to combat cyber crime"}]},{"type":"paragraph","children":[{"type":"span","value":"In 1989, American Robert Morris created what is regarded as the first-ever computer virus. This self-propagating worm was so aggressive that it managed to shut down most of the internet. Other attacks have gained far more notoriety since, but the Morris worm remains a landmark incident in what was the first widespread cybercrime. With the internet in its infancy at the time, the attack was far less devastating than it could’ve been. But it set the tone for the kinds of security issues that the internet has faced ever since."}]},{"type":"paragraph","children":[{"type":"span","value":"According to the FBI, “Cybercrime is becoming ever more commonplace, more dangerous and more sophisticated.” It’s an industry with profits in the hundreds of millions of US dollars that employs thousands of hackers around the globe. Cyber security is struggling to keep up. But there are certain things that you can do to protect yourself as an individual or a business."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/information-security/2017-cyber-security-trends/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"2017 cyber security trends"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Passwords"}]},{"type":"paragraph","children":[{"type":"span","value":"While it’s understandable that you’d want your passwords to be easy to remember, it’s risking your computer and online data. One hacker reported that the way he most frequently entered secure websites was by exploiting weak passwords. To strengthen your password game, make sure that your password is at least eight characters long and includes a combination of numbers, letters, and symbols. And try not to use words that relate to you. Try instead to use a memory device. For example, if Samantha was born in New York in 1994, her password might be SwbiNY1994$ (The symbol at the end to represent her American roots)."}]},{"type":"paragraph","children":[{"type":"span","value":"Alternatively, there are quite a few exceptional password generators and password storage programs available. "},{"url":"https://www.lastpass.com/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"LastPass"}]},{"type":"span","value":" is a great example of this. It’s also advisable that you have multiple passwords across your online presence, rather than a single password that offers access to everything."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Keep things to yourself"}]},{"type":"paragraph","children":[{"type":"span","value":"You might be tempted to allow close friends or family to access your password-protected sites without you. This is just a little foolish. Even the most trustworthy and well-meaning person can accidentally open you up to cybercrime if their computer is infected. So be vigilant and change your passwords frequently."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Make use of two-step verification"}]},{"type":"paragraph","children":[{"type":"span","value":"Many online platforms and eCommerce sites offer two-factor verification for your accounts. This offers an extra layer of security that requires not only a username and password but also something that only the rightful owner holds or has access to. Banks do this very well. Think of the last time you made a bank transaction online. You would’ve had to access your account with a username and password and probably a one-time pin (OTP). This OTP was generated specifically for use at the time of your logging in and would’ve expired within an hour of generation. This is an example of two-step verification and means that even if someone did have your username or password, they’d also have needed to have access to your mobile phone in order to see what the OTP was. This makes it far more difficult for cyber criminals to access your data."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/information-security/cybersecurity-and-how-2fa-can-assist/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Cybersecurity and how 2FA can assist"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Stay out of dodgy areas"}]},{"type":"paragraph","children":[{"type":"span","value":"In real life, we know that walking in some areas or at certain times of day puts us at greater risk of falling victim to crime. The internet is similar in this regard. Frequenting hacker sites, viewing adult content or going to sites that have a reputation for being linked with scams, will put you at greater risk of falling victim to cybercrime. Make sure the sites you’re visiting are legitimate and reputable."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Make use of anti-virus software"}]},{"type":"paragraph","children":[{"type":"span","value":"Anti-virus and anti-malware software has become security non-negotiable. A "},{"url":"http://www.pcmag.com/article2/0,2817,2493066,00.asp","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"recent survey "}]},{"type":"span","value":"reviewed some of the top security apps for Android phones and anti-virus software for PCs. Apple products are generally considered safer, but even they aren’t impervious to cybercrime. You will find several well-known and effective security apps in the iTunes app store. Be sure to keep this software updated and run security scans regularly. Delete, uninstall, or quarantine whatever shouldn’t be on your device."}]},{"type":"paragraph","children":[{"type":"span","value":"Cybercrime is so sophisticated these days that it’s almost impossible to prevent it. While prevention should still be the main goal, you should also be prepared for what happens once an incident has occurred. This may help reduce the amount of damage that cyber criminals can do. Have a look at some of "},{"url":"/articles/information-security/biggest-recent-cyber-security-threats/","type":"link","children":[{"type":"span","value":"the biggest threats to online security today"}]},{"type":"span","value":" in our latest article. And be sure to take notes of other ways that you can protect yourself."}]}]}}}},{"seo":{"title":"Top CRM trends and tips","description":"Clickatell offers some tips and trends for 2017 including what to look for when buying a CRM as well as the rise of AI chatbots.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633090224-jdus.jpg?auto=format","id":"DatoCmsAsset-25848253"}},"internalName":"Top CRM trends and tips","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633090224-jdus.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633090224-jdus.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633090224-jdus.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633090224-jdus.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ0UDhgLDQ0NEB0KDg4NFxsZGBYTFhUmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0NHDscFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgADBP/EAB4QAAEDBAMAAAAAAAAAAAAAAAEAAhEDBSExBBIT/8QAFwEAAwEAAAAAAAAAAAAAAAAAAwQFAv/EABkRAAIDAQAAAAAAAAAAAAAAAAIRAAESA//aAAwDAQACEQMRAD8AbDd2NdtUPvTH1YlAnkztZQT7jKB1blABHMc6XOpkSSogdInoMqLYtRE6rU//2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633090224-jdus.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ0UDhgLDQ0NEB0KDg4NFxsZGBYTFhUmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0NHDscFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgADBP/EAB4QAAEDBAMAAAAAAAAAAAAAAAEAAhEDBSExBBIT/8QAFwEAAwEAAAAAAAAAAAAAAAAAAwQFAv/EABkRAAIDAQAAAAAAAAAAAAAAAAIRAAESA//aAAwDAQACEQMRAD8AbDd2NdtUPvTH1YlAnkztZQT7jKB1blABHMc6XOpkSSogdInoMqLYtRE6rU//2Q=="}},"id":"DatoCmsTemplateArticle-62246841","title":"Top CRM trends and tips","slug":"top-crm-trends-tips-2017","meta":{"updatedAt":"2023-01-09T13:09:32.662+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"CMS Marketing Trends"}]},{"type":"paragraph","children":[{"type":"span","value":"CRM - customer relationship management - is essential for any and every business to master. And it's essential for your CRM to be available 24/7. The rise of artificial intelligence (AI) means call centers can be staffed by chatbots."}]},{"type":"paragraph","children":[{"type":"span","value":"In the increasingly online world that we live in, customers expect to press a button and get what they want. Unfortunately, so many businesses are still stuck in an era of slow, outdated call centers. But chatbots can change that. If you’re curious about chatbots and CRM, here are some tips and marketing trends for 2017."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/3-reasons-businesses-adopt-chatbots-crm/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"3 reasons for businesses to adopt chatbots for CRM"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Choose the right CRM for your business"}]},{"type":"paragraph","children":[{"type":"span","value":"A CRM solution is not necessarily going to be the perfect fit for your business. What works for one won’t necessarily work for another. That’s why it’s important that you find a system that can be customized to suit your business needs. Be sure to take some time to understand your business needs before rushing to make a decision."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Manage your data correctly"}]},{"type":"paragraph","children":[{"type":"span","value":"The data you gather is a treasure trove of information about your customers and their journeys. This is marketing gold to create your campaigns to sell and market your products. Your data must be correctly organized so that you can easily pull appropriate information at a moment’s notice."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Share the data you collect"}]},{"type":"paragraph","children":[{"type":"span","value":"All team members should have access to the data collected during the CRM process. If it’s a pattern that customers are questioning a certain product, your various teams need to know about it. A good CRM solution allows your teams to collaborate and be aware of what’s happening in the business."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"New CRM, new processes"}]},{"type":"paragraph","children":[{"type":"span","value":"You might think that investing in a new CRM solution will change everything for your business. But not much will change if you still do business the same way you always did. Changing your system is the ideal time to put new processes in place and improve efficiency."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Social listening"}]},{"type":"paragraph","children":[{"type":"span","value":"Listening to what your customers are telling you directly is one thing, but you also need to know what they're saying behind your figurative back. Social listening allows you to understand what your audience is saying about your brand."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Marketing automation"}]},{"type":"paragraph","children":[{"type":"span","value":"A key to business success and creating strong results is when the marketing and sales departments work together. The two departments can use the data collected during the customer relationship management process to create the campaigns your customers want to see which will convince them to buy."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Learn to trust your CRM"}]},{"type":"paragraph","children":[{"type":"span","value":"Your CRM system should be left alone to do its job. When you do that, you’ll see your relationships improve between your customers and business. To give your CRM system this kind of autonomy, you need to ensure you give it the data it needs so it can learn how to correctly communicate with your customers."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re keen to stay ahead of marketing trends and implement a new CRM solution, consider"},{"url":"/products/interact/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" Clickatell Touch"}]},{"type":"span","value":". It’s a chatbot-driven solution that allows your call center agents to deal with multiple customer issues at the same time. It uses online chat with bot-driven interactions and machine learning to automate interactions."}]},{"type":"paragraph","children":[{"type":"span","value":"Touch integrates seamlessly with existing infrastructure and applications. It reduces your call center costs while improving the relationship with your customers. Touch ensures that no calls are missed, provides in-depth insights, and faster transaction completion. All of that combined with 24/7 tech support, makes Touch an affordable and innovative way of communicating with customers."}]}]}}}},{"seo":{"title":"Why your business, big or small, should be using bulk SMS","description":"Clickatell offers some compelling reasons why businesses large and small should be actively pursuing SMS messaging as part of their marketing strategies.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633153784-hhhhhhhhhhh.jpg?auto=format","id":"DatoCmsAsset-25977048"}},"internalName":"Why your business, big or small, should be using bulk SMS","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633153784-hhhhhhhhhhh.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633153784-hhhhhhhhhhh.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633153784-hhhhhhhhhhh.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633153784-hhhhhhhhhhh.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSCBISDQoXDhUODQ4NDRUSFhEYFxMlGBYVIiEaKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHBAQEDscIig7LzsvLzU7OzUvLzU1NTUvLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAEAAEG/8QAIBAAAQIFBQAAAAAAAAAAAAAAAAEDAgQFEiEGEyMxMv/EABYBAQEBAAAAAAAAAAAAAAAAAAUEA//EAB8RAAAEBwEAAAAAAAAAAAAAAAABBAYCERQyM0NTA//aAAwDAQACEQMRAD8AfUZuxrBdCmFcjyAqfgVp/sxiWPYzyBBSiYZahsNppxpLiB4l40IWQe7nleDaZncx/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633153784-hhhhhhhhhhh.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSCBISDQoXDhUODQ4NDRUSFhEYFxMlGBYVIiEaKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHBAQEDscIig7LzsvLzU7OzUvLzU1NTUvLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAEAAEG/8QAIBAAAQIFBQAAAAAAAAAAAAAAAAEDAgQFEiEGEyMxMv/EABYBAQEBAAAAAAAAAAAAAAAAAAUEA//EAB8RAAAEBwEAAAAAAAAAAAAAAAABBAYCERQyM0NTA//aAAwDAQACEQMRAD8AfUZuxrBdCmFcjyAqfgVp/sxiWPYzyBBSiYZahsNppxpLiB4l40IWQe7nleDaZncx/9k="}},"id":"DatoCmsTemplateArticle-62246851","title":"Why your business, big or small, should be using bulk SMS","slug":"business-big-small-using-bulk-sms","meta":{"updatedAt":"2022-11-09T12:51:16.214+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":3,"children":[{"type":"span","value":"Why bulk SMS marketing?"}]},{"type":"paragraph","children":[{"type":"span","value":"Of all the promotional options available to businesses these days, few have as much impact as SMS. And consumers actually want to receive messages from businesses and communicate with them in this way. "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"Bulk SMS"}]},{"type":"span","value":" is one of the most effective methods of reaching your customers. One of the best parts of using this form of communication? You’re also completely guaranteed your customers open your message and they will open it immediately."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/clickatell-platform-sms-business/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Why Clickatell Platform and SMS make all the difference to your business"}]}]},{"type":"paragraph","children":[{"type":"span","value":"Research has found that seven in 10 people feel that bulk SMS marketing is a good method for organizations to use to claim a piece of their attention. Another study found that text messages are opened 98% of the time while emails only had an open rate of 22%. These incredible stats show that sending messages to your customers isn’t just one of the new marketing trends doing the rounds."}]},{"type":"paragraph","children":[{"type":"span","value":"SMS is a marketing tool every type and size business should be using. Marketers need to be where their consumers are. And nowadays, they're mobile always so it makes sense to connect with them there. Here are some tips for businesses."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"With bulk SMS, timing is crucial"}]},{"type":"paragraph","children":[{"type":"span","value":"Imagine driving home and wondering what you’ll be having for dinner. Pull into your driveway and what’s waiting for you? An SMS from your favorite pizza joint, offering a 20% discount. Who wouldn’t be tempted to make use of that offer? In the same way, if you usually go for regular haircuts every six weeks, a gentle reminder SMS at week five might do wonders to ensure you book that next appointment."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Keep your message short, simple, and meaningful"}]},{"type":"paragraph","children":[{"type":"span","value":"No one likes to read massive swathes of text on their phones. Keep your bulk SMS messages short and to the point. When you announce a sale, for instance, specify that all goods are going to be soldered at 50% off. With an SMS you’re limited to just 160 characters, so be sure to make every one of them counts."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Tell your customers what to do"}]},{"type":"paragraph","children":[{"type":"span","value":"There’s not much worse than receiving an SMS that doesn’t tell you what to do. Finish your message with a call-to-action and your website address or phone number. It’s important that your customers know how to react to your message."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Use short codes on all your marketing material"}]},{"type":"paragraph","children":[{"type":"span","value":"It doesn’t really matter how amazing your SMSes are. What matters is the size of your list of people you’re able to message. It’s for this reason that you should add your "},{"url":"/products/sms/short-codes/","type":"link","children":[{"type":"span","value":"short code"}]},{"type":"span","value":" to all promotional material like emails, flyers, and posters. Investing in a short code is essential in growing your SMS marketing list and building a group of loyal buyers for your business."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Take advantage of exclusivity"}]},{"type":"paragraph","children":[{"type":"span","value":"Customers love to feel like they’re part of a tribe, a group with common interests. Make sure to tell them that your special offer is only available to those who are receiving the SMS. This feeling will ensure they’ll sign-up to your newsletters, visit your store, pay attention to your messages and, importantly, make use of your products or services."}]},{"type":"paragraph","children":[{"type":"span","value":"If you've been convinced that it's not just a marketing trend or buzzword and you’re interested in using bulk SMS marketing in your business, "},{"url":"/sign-up/","type":"link","children":[{"type":"span","value":"sign up for a free Clickatell Platform account today"}]},{"type":"span","value":". The platform is fully scalable, reliable, and will enable you to connect with your audience wherever they may be. You'll also get unlimited free text messages in our sandbox environment and setting up your first SMS API integration will only take a few minutes."}]}]}}}},{"seo":{"title":"Why you need to combine online and offline in your marketing strategy","description":"Clickatell discusses why businesses need to synchronize their online and offline marketing strategies.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633171153-istock000041794592large-768x312.jpg?auto=format","id":"DatoCmsAsset-25988029"}},"internalName":"Why you need to combine online and offline in your marketing strategy","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960545","name":"WhatsApp","slug":"whatsapp"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960524","name":"Chat 2 Pay","slug":"chat-2-pay"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633171153-istock000041794592large-768x312.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633171153-istock000041794592large-768x312.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633171153-istock000041794592large-768x312.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633171153-istock000041794592large-768x312.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg0NCAgLChINGRAQDg0NDBENDQ4NFxMZGCITFhUaHysjJh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFig7Ly8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQADBv/EABwQAAEDBQAAAAAAAAAAAAAAAAACAwQBBRIyQf/EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGhEAAgIDAAAAAAAAAAAAAAAAAAEDEgIRIf/aAAwDAQACEQMRAD8A0cJ6nA1x6uIqt4zVqGqMvwJhSlJIVRyFVGg2Ur2f/9k="},"width":768,"height":312},"url":"https://www.datocms-assets.com/54467/1633171153-istock000041794592large-768x312.jpg?auto=format","width":768,"title":null,"height":312,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg0NCAgLChINGRAQDg0NDBENDQ4NFxMZGCITFhUaHysjJh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFig7Ly8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQADBv/EABwQAAEDBQAAAAAAAAAAAAAAAAACAwQBBRIyQf/EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGhEAAgIDAAAAAAAAAAAAAAAAAAEDEgIRIf/aAAwDAQACEQMRAD8A0cJ6nA1x6uIqt4zVqGqMvwJhSlJIVRyFVGg2Ur2f/9k="}},"id":"DatoCmsTemplateArticle-62246943","title":"Why you need to combine online and offline in your marketing strategy","slug":"need-combine-online-offline-marketing-strategy","meta":{"updatedAt":"2023-01-09T14:56:44.356+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Combining online and offline marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"It's important that every interaction your customers have with your business or brand is the same. The same look and feel. The same message. The same goods or services offered in the same way. That's why it's essential to combine both your online and offline marketing strategy. Your customers need to be greeted by the same messages and branding online that they're used to seeing in your retail space and vice versa."}]},{"type":"paragraph","children":[{"type":"span","value":"In marketing, this is referred to as omnichannel That’s when it doesn’t matter how your customer chooses to engage with you because they will receive the same treatment and experience. Whether they choose to visit your website, mobile app, Facebook or Twitter pages, phone your landline or visit your physical store, they can be guaranteed the same experience. In addition, where and how they choose to engage doesn’t impact their experience of your purchasing journey offering."}]},{"type":"paragraph","children":[{"type":"span","value":"Your customers will have the option of moving between your different channels with no snags or hold ups along the way. For example, your customer might be introduced to your brand on social media, browse your ecommerce store on your website and complete the transaction on your app. At every stage along the way, they’re recognized by you as a customer and identified at their current stage of buying or support. It’s essential that their experience is seamless at every step along the way."}]},{"type":"paragraph","children":[{"type":"span","value":"Here are some examples of how you can combine online and offline marketing in your marketing strategy."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Create interest in offline engagement with social media"}]},{"type":"paragraph","children":[{"type":"span","value":"Imagine your customers: They’re at home, lying on the couch and scrolling through their social media feeds. What is it that you can post that will convince them to leave their comfy cocoon? An example of when this works well is weekend markets and food trucks. Appealing photos of what’s on offer, lines of people queueing for products and groups of people enjoying the vibe will convince keen market goers to jump off the couch and into the car. A discount code or other incentive will seal the deal and this is something which can simply be sent to customers using SMS."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Create interest in offline event attendance and engagement using social media"}]},{"type":"paragraph","children":[{"type":"span","value":"It can be tough to create awareness about new events and conferences. This is where social media can step in. With the use of visual media and assistance of key influencers in the sector, you could soon gain a dedicated following who’ll be interested in attending your events. By adding SMS and email to your marketing strategy, you could build a new, loyal following to your online channels who’ll also be motivated to come to your events."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Drive online attendance"}]},{"type":"paragraph","children":[{"type":"span","value":"In the same way you drive customers to your offline events, you can drive them toward your online webinars, chats and meetups. An option is to use SMS or snail mail (remember that?) to deliver messages to your customer-base. You can personalize these messages, making people feel like they’re a valued member of a community. Because of the low cost of sending out these SMSes and mailers, there’s a large potential for ROI."}]},{"type":"paragraph","children":[{"type":"span","value":"Whether they’re receiving emails in their inbox, SMSes to their cellphones or post in their mailbox, these messages will be the same. That’s the key to success when it comes to combining online and offline marketing. If your interest in omni-channel has been piqued and you’re keen to include it in your marketing strategy, read our recent article which looks at some of the"},{"url":"/articles/digital-marketing/best-examples-omni-channel-experiences/","type":"link","children":[{"type":"span","value":" best examples of omnichannel experiences"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Amazon chatbots and what they’re bringing to customer service","description":"Clickatell discusses who onlie retailer Amazon is using AI-driven chatbots to help automate its customer service channels.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633155353-hggggg.jpg?auto=format","id":"DatoCmsAsset-25983968"}},"internalName":"Amazon chatbots and what they’re bringing to customer service","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960556","name":"Chat Banking","slug":"chat-banking"},{"id":"DatoCmsTaxonomyCategory-142960545","name":"WhatsApp","slug":"whatsapp"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960524","name":"Chat 2 Pay","slug":"chat-2-pay"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633155353-hggggg.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633155353-hggggg.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633155353-hggggg.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633155353-hggggg.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChEXDhgOGhgRDh0hIh0NHRUaHSITGiEeHysvGh0oHRUiJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFh07LzsvLy81NTUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAGAAEEBQf/xAAhEAABAwMEAwAAAAAAAAAAAAABAAIFBDKRAwYxMxESE//EABUBAQEAAAAAAAAAAAAAAAAAAAME/8QAGREAAwADAAAAAAAAAAAAAAAAAAECAxEh/9oADAMBAAIRAxEAPwAjmpWgfp9gyq2Nr6Au7AguWe75XHKiRT3e9xykUhPK0wz3VN0ehoXhJZ7u5xLWeSeUyNz0qnPWj//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633155353-hggggg.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChEXDhgOGhgRDh0hIh0NHRUaHSITGiEeHysvGh0oHRUiJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFh07LzsvLy81NTUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAGAAEEBQf/xAAhEAABAwMEAwAAAAAAAAAAAAABAAIFBDKRAwYxMxESE//EABUBAQEAAAAAAAAAAAAAAAAAAAME/8QAGREAAwADAAAAAAAAAAAAAAAAAAECAxEh/9oADAMBAAIRAxEAPwAjmpWgfp9gyq2Nr6Au7AguWe75XHKiRT3e9xykUhPK0wz3VN0ehoXhJZ7u5xLWeSeUyNz0qnPWj//Z"}},"id":"DatoCmsTemplateArticle-62246967","title":"Amazon chatbots and what they’re bringing to customer service","slug":"amazon-chatbots-customer-service","meta":{"updatedAt":"2023-01-09T15:03:37.822+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Amazon chatbots for customer service"}]},{"type":"paragraph","children":[{"type":"span","value":"There are few things more annoying to a customer than the following phrase: "},{"type":"span","marks":["emphasis"],"value":"Your call is important to us. Please hold, we’re currently experiencing a high call load. "},{"type":"span","value":"Thankfully companies like Amazon are beginning to realize the damaging effects a phrase like this can have on their brand. The retail giant appears to be building its chatbots development team with "},{"url":"https://techcrunch.com/2016/09/20/angel-ai-a-company-that-builds-chat-bots-acqui-hired-by-amazon/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"the hiring of Angel.ai co-founder and CEO Navid Hadzaad"}]},{"type":"span","value":"."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The pros of chatbots to business"}]},{"type":"paragraph","children":[{"type":"span","value":"Amazon is implementing bot technology to better automate its online channels. AI-infused chatbots are a vital ingredient in the recipe of ‘conversational commerce’. This trend is beneficial because it can be used to drive sales through customer interaction and because it streamlines customer relationship management (CRM)."}]},{"type":"paragraph","children":[{"type":"span","value":"This technology will also strengthen Amazon’s search features with the help of natural language programming (NLP) – that is, it’ll allow smoother, more natural search functionality across the board."}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots also have enormous potential to help Amazon significantly cut labor costs, and other companies should take note. "},{"url":"https://public.tableau.com/views/AutomationandUSjobs/Technicalpotentialforautomation","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Public Tableau"}]},{"type":"span","value":" suggests that 30% of customer service positions in the US could be automated through chatbots, saving an estimated $23 billion in annual salaries."}]},{"type":"paragraph","children":[{"type":"span","value":"Another rapidly growing area that chatbot technology is helping in is inside the actual enterprise. Employees of companies like Amazon now have access to a range of intelligent assistants that can help them schedule meetings, manage tasks, and interact with other employees. All this leads to an improved, more focused customer service employee and therefore an improved customer experience."}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots will also help Amazon drive brand engagement. In the same way, a website, blog, or Facebook page would deliver content, Amazon can use chatbots to push content to their customers. The major difference is that the content can be interactive and personalized."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Stumbling blocks to chatbot adoption"}]},{"type":"paragraph","children":[{"type":"span","value":"The chatbot experience also has some potential failings that, if left unchecked, could lead to alienating customers. If the technology is rolled out to a substandard level or if it’s only offered in isolation, companies like Amazon only risk adding another cumbersome element to the customer service process, something that’ll only succeed in driving customers away. Chatbots need to be seamlessly integrated into the current processes and need to be picked up on by a human agent. One study found that as many as 88 percents of respondents expect their chatbot interactions to be followed up with a transfer to a live person."}]},{"type":"paragraph","children":[{"type":"span","value":"Unleashing chatbots into the customer service world has been a stroke of genius on Amazon’s part, matching technology with necessity. Chatbots will only get better, stronger, more versatile with time as we move towards the perfect CRM solution, and Amazon is already on the way. Be sure to read our "},{"url":"/articles/technology/3-reasons-businesses-adopt-chatbots-crm/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"blog post on the future of CRM"}]},{"type":"span","value":" if you’re interested in the future growth of this technology alongside business workflow. Find out more about "},{"url":"https://www.clickatell.com/products/interact/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" here."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"Hacking concerns and cyber security","description":"Clickatell discusses the impact of hacking in 2016 including the US elections as well as DDOS attacks on popular websites in October.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633171967-getting-creative-with-bulk-sms-in-your-industry-5-300x122.jpg?auto=format","id":"DatoCmsAsset-25988077"}},"internalName":"Hacking concerns and cyber security","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"},{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"},{"id":"DatoCmsTaxonomyCategory-142960539","name":"Insight Circle","slug":"insight-circle"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633171967-getting-creative-with-bulk-sms-in-your-industry-5-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633171967-getting-creative-with-bulk-sms-in-your-industry-5-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633171967-getting-creative-with-bulk-sms-in-your-industry-5-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633171967-getting-creative-with-bulk-sms-in-your-industry-5-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChULDhgVFRUNDh0VFREOFxwZGCIVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBANHC8dFh07NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAGAAEDBAf/xAAeEAABAwUBAQAAAAAAAAAAAAABAAIEBRESEzEDBv/EABYBAQEBAAAAAAAAAAAAAAAAAAQCAf/EABkRAAMAAwAAAAAAAAAAAAAAAAABAgMRIf/aAAwDAQACEQMRAD8A0SsU6M7xILkFy/noj3l2QRdWSdfShWQTbpVU+GY7ooSqNEZ42yCdQzidfSkiNvYxZKP/2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633171967-getting-creative-with-bulk-sms-in-your-industry-5-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChULDhgVFRUNDh0VFREOFxwZGCIVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBANHC8dFh07NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAGAAEDBAf/xAAeEAABAwUBAQAAAAAAAAAAAAABAAIEBRESEzEDBv/EABYBAQEBAAAAAAAAAAAAAAAAAAQCAf/EABkRAAMAAwAAAAAAAAAAAAAAAAABAgMRIf/aAAwDAQACEQMRAD8A0SsU6M7xILkFy/noj3l2QRdWSdfShWQTbpVU+GY7ooSqNEZ42yCdQzidfSkiNvYxZKP/2Q=="}},"id":"DatoCmsTemplateArticle-62247230","title":"Hacking concerns and cyber security","slug":"hacking-concerns-cyber-security","meta":{"updatedAt":"2023-01-09T15:05:32.492+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Internet security concerns"}]},{"type":"paragraph","children":[{"type":"span","value":"2016 was a year that brought cyber security into the spotlight of many major stories. From affecting the US Presidential Election to toppling the biggest corporations in the world, hacking was no longer a distant concern. The average person was exposed to the perils of poor security and how ill-prepared even the Joint Chiefs were. People have a right to be concerned about hacking and what cyber security should mean in their daily lives. Let’s consider what happened and what can be done."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How the US election got hacked"}]},{"type":"paragraph","children":[{"type":"span","value":"Though society has advanced rapidly in terms of tech, it’s not without cost. As cars were invented, people had them stolen and experienced horrible accidents. When mobile phones were able to use the software, it meant they could also get viruses. And now, with the widespread adoption and use of the internet, hackers are finding their way into more areas than ever before."}]},{"type":"paragraph","children":[{"type":"span","value":"Starting last year, there was a steady rise in the visibility of large-scale hacking. In what Fortune"},{"url":"http://fortune.com/sony-hack-part-1/","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" called"}]},{"type":"span","value":" “the hack of the century”, “a cyber-invasion brought Sony Pictures to its knees and terrified corporate America”. Many experts knew this was only the beginning but few could’ve predicted it would extend as far as American elections."}]},{"type":"paragraph","children":[{"type":"span","value":"This year, intelligence agencies confirmed the shocking news that Russian hackers had attempted to influence the election, to help Donald Trump win. President Barack Obama has of course taken an interest, "},{"url":"http://edition.cnn.com/2016/12/12/politics/russian-hack-donald-trump-2016-election/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"and according to CNN"}]},{"type":"span","value":", “ordered US intelligence agencies to complete a full review of hacking in US elections going back to 2008 before he leaves office and Trump is sworn in to take his place”."}]},{"type":"paragraph","children":[{"type":"span","value":"As we’ve previously highlighted, Trump, when he takes over, must make serious steps in increasing cyber security in the country."}]},{"type":"paragraph","children":[{"type":"span","value":"Hackers even brought down several large corporations. We all remember "},{"url":"/articles/information-security/ddos-attack-sort-broke-internet/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"the massive DDoS attack in October"}]},{"type":"span","value":" where Netflix, Facebook, Twitter plus the Guardian, CNN, the New York Times, the Wall Street Journal, and several others all faced an attack on their collective infrastructure provider, which prevented people accessing all their sites. Separately,"},{"url":"http://money.cnn.com/2016/12/15/technology/yahoo-security-breach-billion-users/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" Yahoo users found their private details stolen by hackers"}]},{"type":"span","value":", too. This truly was the year of the hack and it’s time everyone took cyber security seriously."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What to do about cyber security"}]},{"type":"paragraph","children":[{"type":"span","value":"While you may not run a major corporation or an election, there are still a number of steps you can take to protect yourself."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Use two-factor authentication: When adding verification, you can usually add another device to help verify your details. This usually involves your phone. Considering that people can log in with just an email and password, adding a phone message usually thwarts these attempts."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Use smart passwords."},{"url":"http://lifehacker.com/four-methods-to-create-a-secure-password-youll-actually-1601854240","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" Lifehacker has a very important guide"}]},{"type":"span","value":" on how to create a proper password and how to remember it. Not using names or places, for example, is highly advisable."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Use"},{"url":"http://www.tomsguide.com/us/-encryption-definition-sndmp,news-17507.html","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" encryption"}]},{"type":"span","value":". Make sure that the software you use has built-in encryption to keep data safe. In fact, you shouldn’t even have to do anything within the software, the encryption should be built-in."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Don’t click on strange links. When you get emails, make sure you don’t follow the links – no matter how legitimate the email might seem. Only follow links from trusted sources, since this is a prime way to get details that can be used on bank accounts."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"These are just some ways and reasons people must begin protecting themselves."},{"url":"/articles/information-security/data-breaches-cyber-security-heres-need-know/","type":"link","children":[{"type":"span","value":" We’ve already discussed"}]},{"type":"span","value":" what you need to know from a broader perspective, but now is the time to actually take action."}]}]}}}},{"seo":{"title":"CRM, loyalty programs and relationships with brands","description":"Clickatell shares some thoughts on CRM and customer loyalty programmes and the impact AI will have on them in the future.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633172495-istock78971021xxxlarge-101smsusesintravel-1-300x117.jpg?auto=format","id":"DatoCmsAsset-25988083"}},"internalName":"CRM, loyalty programs and relationships with brands","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633172495-istock78971021xxxlarge-101smsusesintravel-1-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633172495-istock78971021xxxlarge-101smsusesintravel-1-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633172495-istock78971021xxxlarge-101smsusesintravel-1-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633172495-istock78971021xxxlarge-101smsusesintravel-1-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgXFQ0UDhIQFhYVDhEVFg0WFxUZGBYTFiEeJisjGikoHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHRAPHDscFh0vLy8vLy8vOy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAGAQMEAP/EAB8QAAEDAwUAAAAAAAAAAAAAAAABAxECBAYFITEzQf/EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGxEAAQQDAAAAAAAAAAAAAAAAAAECUWEDERL/2gAMAwEAAhEDEQA/AGLuV1RsWNZU7VSiQEPDdacIRRtjMqNgQ3eUutsyqEh7Veg4pzYbTYP/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633172495-istock78971021xxxlarge-101smsusesintravel-1-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgXFQ0UDhIQFhYVDhEVFg0WFxUZGBYTFiEeJisjGikoHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHRAPHDscFh0vLy8vLy8vOy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAGAQMEAP/EAB8QAAEDAwUAAAAAAAAAAAAAAAABAxECBAYFITEzQf/EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGxEAAQQDAAAAAAAAAAAAAAAAAAECUWEDERL/2gAMAwEAAhEDEQA/AGLuV1RsWNZU7VSiQEPDdacIRRtjMqNgQ3eUutsyqEh7Veg4pzYbTYP/2Q=="}},"id":"DatoCmsTemplateArticle-62247252","title":"CRM, loyalty programs and relationships with brands","slug":"crm-loyalty-programs-relationships-brands","meta":{"updatedAt":"2022-10-26T22:08:11.255+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"CRM loyalty programs"}]},{"type":"paragraph","children":[{"type":"span","value":"Customer loyalty is often a fickle beast. It can be tough to know what will attract customers to your brand, difficult to know what turns them off, and almost impossible to understand why they stop buying. That’s why CRM is so important. Here’s what you need to know."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Firstly, what is CRM?"}]},{"type":"paragraph","children":[{"type":"span","value":"Customer relationship management (CRM) strategies are essential for every business, whatever its size and industry. It refers to the way companies manage and analyze all the interactions with their customers. This is done with the goal of improving relationships with clients and driving sales. So, it’s important that you‘re able to properly manage your CRM if you want to have an understanding of your customer loyalty. With CRM in place, you could turn that fickle beast into a purring kitty cat."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Next up, what are loyalty programs?"}]},{"type":"paragraph","children":[{"type":"span","value":"An important part of every comprehensive customer relationship strategy, loyalty programs have been used for many years. They came about because retailers wanted access to customer information so they could be recognized and rewarded for their buying behavior. Numerous studies have found that customers tend not to be loyal to a particular brand, but the addition of a loyalty program can improve these statistics."}]},{"type":"paragraph","children":[{"type":"span","value":"Good news has emerged recently that there are a few digital trends that’ll shape customer loyalty. But how will these digital trends like chatbots, artificial intelligence, and Blockchain, impact customers' relationships with brands? Let’s have a look."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Artificial intelligence"}]},{"type":"paragraph","children":[{"type":"span","value":"We’ve written many articles about AI and the impact it is having and will have, on our lives. With AI, the more you interact with a brand, the more it will learn about you and your preferences. By delivering this level of personalization, customers will be loyal to brands like they’ve never been before."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/businesses-can-use-ai-improve-customer-service-crm/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"How businesses can use AI to improve customer service and CRM"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Blockchain"}]},{"type":"paragraph","children":[{"type":"span","value":"What is a blockchain? Think about a ledger in which all financial transactions are recorded. This allows for transparency and ensures that no suspicious deals are taking place. In the marketing sphere, this is significant because of its potential impact on loyalty programs. Consider how the"},{"url":"https://hbr.org/2016/05/the-impact-of-the-blockchain-goes-beyond-financial-services","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" "},{"type":"span","marks":["underline"],"value":"Harvard Business Review"}]},{"type":"span","value":" described it: \"The technology most likely to change the next decade of business is not the social web, big data, the cloud, robotics, or even artificial intelligence. It’s a Blockchain.” This is because transparency breeds trust and trust leads to loyalty."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/information-security/blockchain-future-ai/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Blockchain and the future of AI"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"You’ve probably interacted with a chatbot in the past few minutes and not even realized it. They offer marketers the opportunity to chat with customers and resolve issues. The natural interaction between customers and brands is increasingly normalized. Customer service, rewards, and fulfillment are all things that can all be dealt with using chatbots."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/3-reasons-businesses-adopt-chatbots-crm/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"3 reasons for businesses to adopt chatbots for CRM"}]}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re intrigued and would like to learn more about these disruptive digital trends and how they can impact your CRM, why not read more about Touch, our"},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":" "},{"type":"span","marks":["underline"],"value":"chatbot-driven solution that can be used for customer support"}]},{"type":"span","value":"? We live in a mobile always world, one where customers have their phones in their hands rather than at their ears. Touch does away with outdated, slow call centers and in a world where 62% of smartphone users turn to their phones to solve problems, reliable mobile chatbots are essential."}]}]}}}},{"seo":{"title":"How to use machine learning in business","description":"Clickatell discusses how machine learning and artificial intelligence will increasingly be used to solve business problems in the future.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633147016-huru.jpg?auto=format","id":"DatoCmsAsset-25976689"}},"internalName":"How to use machine learning in business","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633147016-huru.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633147016-huru.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633147016-huru.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633147016-huru.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDhYODhQWDg0NDh0KCxEOFx8ZGCITFiEaKysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgsOHAoQHDscFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEEBgf/xAAhEAABAgUFAQAAAAAAAAAAAAACAAEDBAUykRETITNSEv/EABUBAQEAAAAAAAAAAAAAAAAAAAMA/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAIRAwH/2gAMAwEAAhEDEQA/AIkCYnmfgHRF5qoFB023RGXEfLYRaGI7drYTtmDTN6udQ063Tq31kB+bWwkriFT/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633147016-huru.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDhYODhQWDg0NDh0KCxEOFx8ZGCITFiEaKysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgsOHAoQHDscFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEEBgf/xAAhEAABAgUFAQAAAAAAAAAAAAACAAEDBAUykRETITNSEv/EABUBAQEAAAAAAAAAAAAAAAAAAAMA/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAIRAwH/2gAMAwEAAhEDEQA/AIkCYnmfgHRF5qoFB023RGXEfLYRaGI7drYTtmDTN6udQ063Tq31kB+bWwkriFT/2Q=="}},"id":"DatoCmsTemplateArticle-62247287","title":"How to use machine learning in business","slug":"machine-learning-business","meta":{"updatedAt":"2022-10-26T22:07:57.800+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Machine learning in business"}]},{"type":"paragraph","children":[{"type":"span","value":"In today’s world, businesses need to think broader than they ever have. With the internet, everything is moving faster and competition is fiercer than it’s ever been. It’s no wonder then that many businesses are considering advances in machine learning. It is important then to consider what machine learning is and how companies can use machine learning applications to aid production and customer relations."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is machine learning?"}]},{"type":"paragraph","children":[{"type":"span","value":"Machine learning often crops up in discussions about artificial intelligence. However, it’s important to differentiate between the two. Broadly speaking, AI refers to that area of computer science about creating intelligent programs. You will often find it in discussions about handling large amounts of data, in ways that seem to emulate human intelligence. Digital assistants like Google Now, Siri, and Cortana are "},{"url":"https://www.beebom.com/examples-of-artificial-intelligence/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"examples of AI people use every day"}]},{"type":"span","value":". These programs wade through large amounts of data to deliver on a required task (such as answering how to get to an address)."}]},{"type":"paragraph","children":[{"type":"span","value":"Machine learning is related to AI but is not equated with it. "},{"url":"https://www.forbes.com/sites/bernardmarr/2016/12/06/what-is-the-difference-between-artificial-intelligence-and-machine-learning/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Forbes provides"}]},{"type":"span","value":" a helpful definition: “Machine learning is a current application of AI based around the idea that we should really just be able to give machines access to data and let them learn for themselves.”"}]},{"type":"paragraph","children":[{"type":"span","value":"What then is the application for business?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Machine learning in business"}]},{"type":"paragraph","children":[{"type":"span","value":"Businesses benefit from any application that can help organize, interpret and use large amounts of data. As the Harvard Business Review"},{"url":"https://hbr.org/2016/11/how-to-make-your-company-machine-learning-ready","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" notes"}]},{"type":"span","value":":"}]},{"type":"paragraph","children":[{"type":"span","value":"“Building upon the business intelligence revolution of the past years, machine learning will turbocharge finding patterns and automate value extraction in many areas. Data will increasingly drive a real-time economy, where resources are marshaled more efficiently, and the production of goods and services becomes on-demand, with lower failure rates and much better predictability.”"}]},{"type":"paragraph","children":[{"type":"span","value":"As indicated, the widespread adoption of the internet has meant consumers expect fast, sometimes immediate responses to their needs. The modern business landscape is one where people summon taxis with the touch of a button and can shop from their couches. The amount of data is enormous, so machines which have greater capacity will obviously do better than any human analyst. You can already see this demonstrated today."}]},{"type":"paragraph","children":[{"type":"span","value":"Pinterest, for example, uses machine learning to show you more interesting content. Disqus is using machine learning to weed out comments considered to be spam. Yelp uses machine learning to sort through photos uploaded by users while NextDoor uses it to sort through user-generated content on their message boards."}]},{"type":"paragraph","children":[{"type":"span","value":"Computers can obviously be programmed to be smarter and more efficient than people when it comes to analyzing data. Furthermore, businesses don’t have to worry about these programs working overtime, nor needing salaries or other human benefits."}]},{"type":"paragraph","children":[{"url":"/articles/technology/businesses-can-benefit-artificial-intelligence/","type":"link","children":[{"type":"span","value":"We’ve highlighted before how businesses can benefit from artificial intelligence"}]},{"type":"span","value":". Businesses that don’t act now to prepare for AI and machine learning will most certainly be left behind, while the world marches on. If you're ready to start putting artificial intelligence and machine learning to work for your business, "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"read more about Clickatell Touch"}]},{"type":"span","value":" or "},{"url":"https://www.youtube.com/watch?v=YpgjEQa4FLg","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"watch this video"}]},{"type":"span","value":" to see it in action. Touch combines machine learning, workflow automation, chatbot technology, and human-in-the-loop to deliver on-demand customer service. Activities like making appointments, receiving invoices or tracking deliveries, for example, can all be streamlined using Clickatell Touch."}]}]}}}},{"seo":{"title":"How artificial intelligence can help us understand social media","description":"Clickatell discusses some of the ways artificial intelligence can help us analyze social media trends.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633158361-edhrfhwlvklwuf.jpg?auto=format","id":"DatoCmsAsset-25984078"}},"internalName":"How artificial intelligence can help us understand social media","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633158361-edhrfhwlvklwuf.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633158361-edhrfhwlvklwuf.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633158361-edhrfhwlvklwuf.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633158361-edhrfhwlvklwuf.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYNDhMFDRYNGh0NFhENFxMZGBoTFhUdHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFQ0QHDscIh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAGAQIA/8QAHhAAAQQCAwEAAAAAAAAAAAAAAQACAyEGMRIWMwT/xAAWAQADAAAAAAAAAAAAAAAAAAAAAQP/xAAaEQACAgMAAAAAAAAAAAAAAAABAgBRERJB/9oADAMBAAIRAxEAPwBR2Vrhtc7IWubRQ8E8drcZNWhsHkak3FU+SmKGlUW+3wCqnqtQLNc//9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633158361-edhrfhwlvklwuf.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYNDhMFDRYNGh0NFhENFxMZGBoTFhUdHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFQ0QHDscIh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAGAQIA/8QAHhAAAQQCAwEAAAAAAAAAAAAAAQACAyEGMRIWMwT/xAAWAQADAAAAAAAAAAAAAAAAAAAAAQP/xAAaEQACAgMAAAAAAAAAAAAAAAABAgBRERJB/9oADAMBAAIRAxEAPwBR2Vrhtc7IWubRQ8E8drcZNWhsHkak3FU+SmKGlUW+3wCqnqtQLNc//9k="}},"id":"DatoCmsTemplateArticle-62247294","title":"How artificial intelligence can help us understand social media","slug":"artificial-intelligence-social-media","meta":{"updatedAt":"2022-10-26T22:07:44.691+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI and social media"}]},{"type":"paragraph","children":[{"type":"span","value":"Approximately 2 billion internet users are active on social media. That’s almost one in every four people in the world. They are constantly updating their statuses, tweeting their every move and thought, uploading new photos and videos, or posting new thoughts and conversations. This is a whole lot of information that marketers could be used to target customers and sell products to them by using artificial intelligence."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/tips-getting-social-media-strategy-plan-right/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Tips for getting your social media strategy plan right"}]}]},{"type":"paragraph","children":[{"type":"span","value":"According to"},{"url":"https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" these new statistics from Statista"}]},{"type":"span","value":", “these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction”. Facebook remains the most popular social network with 1.7 billion active users. Whatsapp and Facebook Messenger are in second and third place with 1 billion users each. Tumblr, Instagram, and Twitter are also included in the top 10 list of social networks."}]},{"type":"paragraph","children":[{"type":"span","value":"Statista goes on to say: “Due to a constant presence in the lives of their users, social networks have a decidedly strong social impact. The blurring between offline and virtual life as well as the concept of digital identity and online social interactions are some of the aspects that have emerged in recent discussions.”"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Artificial intelligence can help us understand"}]},{"type":"paragraph","children":[{"type":"span","value":"And it is for this reason that artificial intelligence can help us understand what it is that people want by studying what they’re saying on social media. There are tools that can quickly surface social posts and conversations between consumers and businesses – some examples include on-platform analytics, Kissmetrics, and Google Analytics. These are the tools that allow businesses to really engage with consumers by understanding their thoughts and needs."}]},{"type":"paragraph","children":[{"type":"span","value":"But there’s still a lot of insight which can be gleaned from these posts. Technology being used collects what people are saying without understanding why. That’s because of the reasons why it can be quite hard to understand – particularly for machines."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/role-machine-learning-engaging-customers/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"The role of machine learning in engaging your customers"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"We’re seeing the word and phrase trends rather than a deep understanding"}]},{"type":"paragraph","children":[{"type":"span","value":"Writing for VentureBeat,"},{"url":"https://venturebeat.com/2016/12/07/how-ai-will-help-us-understand-social-media/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" Sprout Social’s Aaron Rankin"}]},{"type":"span","value":" asks: \"Subtleties that connect underlying people, issues, and the causal basis are missed by the best algorithms and the best practitioners. For instance, sophisticated pollsters, pundits, and analysts failed to call the recent U.S. Presidential election and now are now scrambling to explain it. Might the answers be hiding among billions of social posts?\""}]},{"type":"paragraph","children":[{"type":"span","value":"He says that AI systems are not up to this type of deep understanding yet, but that the research is on the right path to get there."}]},{"type":"paragraph","children":[{"type":"span","value":"“The day may come when AI is closer to a human’s level of deep learning and understanding when AI effectively makes sense of complicated and vastly large piles of data in quantities that human brains cannot efficiently process,” Rankin says."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What AI can already do"}]},{"type":"paragraph","children":[{"type":"span","value":"Where AI is already incredibly helpful is where it's being used as social media monitoring tools. They allow you to ‘listen’ to what is being said about your brand, your competitors, and your industry in general. You can then use this data to understand your audience better and improve your marketing strategy. You can also be alerted to conversations about your brand or industry, and chime in at a relevant time. This allows you to be seen as an industry expert and useful resource."}]},{"type":"paragraph","children":[{"type":"span","value":"The reality is it will take time for AI to ever replace authentic human conversations and interactions. Tools are already improved to the point where they can create strong bonds with customers. But it’s up to your staff to reach out and ensure those leads result in conversions. To read more about"},{"url":"/articles/digital-marketing/social-media-monitoring-essential/","type":"link","children":[{"type":"span","value":" the importance of social media monitoring"}]},{"type":"span","value":", have a look at our recent article. It’ll give you some tips on how you can improve your online strategies and provide support for customers."}]}]}}}},{"seo":{"title":"Chatbots aren't just for big business. Here's why SMEs need them.","description":"Clickatell looks at some examples of how chatbots have been used by businesses large and small.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633173180-istock000020447520large-300x122.jpg?auto=format","id":"DatoCmsAsset-25988105"}},"internalName":"Chatbots aren't just for big business. 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Here's why SMEs need them.","slug":"chatbots-business-smes","meta":{"updatedAt":"2022-10-26T22:07:28.777+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Chatbots for SMEs"}]},{"type":"paragraph","children":[{"type":"span","value":"When talking about chatbots, you’ll often hear about tech giants like Microsoft, Facebook, and Google making use of them. That creates the perception that bots are only for big business. But the reality is every business can, and should, make use of them."}]},{"type":"paragraph","children":[{"type":"span","value":"Says"},{"url":"https://www.theguardian.com/small-business-network/2016/jul/21/are-chat-bots-liberating-workers-small-businesses","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" Jon Card writing for Guardian"}]},{"type":"span","value":": “Bots are now undertaking much of the drudgery of business life – filling in forms, answering customer queries, compiling data and handling social media tasks. Proponents say this liberates staff to work on more creative and engaging work; bots are a new, cheap resource to be exploited.” Put like that, what business could resist using a bot or two?"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/chatbots-changing-call-centers/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"How chatbots are changing call centers"}]}]},{"type":"paragraph","children":[{"type":"span","value":"Take the example of British teen Joshua Browder. A few years ago he launched the world’s first robot lawyer called DoNotPay. It was an AI chatbot which helped people in London and New York contest parking tickets. The chatbot took on more than 250 000 cases with a success rate of 60%. This translated to more than $4 million worth of parking tickets successfully appealed. Apparently, he created the bot in three hours. That’s a solid return on investment and a whole lot of happy drivers."}]},{"type":"paragraph","children":[{"type":"span","value":"This simple story is proof that with a solid idea, some hard work, and determination, you can use a chatbot successfully for your business. And Facebook is working to make it even more simple for businesses to create their bots."}]},{"type":"paragraph","children":[{"type":"span","value":"At Facebook’s F8 conference held a few months ago, Mark Zuckerberg announced developer tools for Facebook Messenger which would allow"},{"url":"https://www.usatoday.com/story/tech/news/2016/04/12/facebook-messenger-f8-chat-bots/82919056/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" businesses to build bots"}]},{"type":"span","value":" that could chat with customers on the platform. \"We think you should message a business just the way you would message a friend,\" Zuckerberg said."}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots are not always good news, though."},{"url":"https://www.theguardian.com/technology/2016/mar/30/microsoft-racist-sexist-chatbot-twitter-drugs","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" Microsoft's Tay"}]},{"type":"span","value":" learned from people's conversations on Twitter and soon its posts were racist and sexist. It was quickly shut down. Here are some examples of bots that are faring much better:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Ordering pizza via chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"Some of these bots already exist. Pizza chain Domino’s launched Dom a few months ago. It uses Facebook Messenger to take orders from customers who simply type the word ‘pizza’. Domino’s now takes 80% of its orders digitally."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Using chatbots to book your next trip"}]},{"type":"paragraph","children":[{"type":"span","value":"Perhaps while you’re eating your pizza, you have a hankering to travel to Italy. With Skyscanner’s new chatbots, it couldn’t be any easier. Available first on Facebook Messenger and then Skype, it allows users the opportunity to request travel information and offers a range of suggestions."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Virtual assistance"}]},{"type":"paragraph","children":[{"type":"span","value":"Once you’ve booked your flights, you’ll need someone to organize your accommodation, transports and find some good restaurants. Luckily, there are bots for that! Microsoft's Cortona, Apple's Siri, and Google's Allo are all waiting to answer your questions, schedule your meetings and generally make your life easier. They can do all of the work you would have previously asked an assistant to do."}]},{"type":"paragraph","children":[{"url":"https://www.businesscomparison.com/uk/blog/chatbots-for-business/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Adair Cameron, writing for Business Comparison"}]},{"type":"span","value":", says: \"It’s difficult to predict how well adopted chatbots will become but it’s clear that they’re here to stay. In the future, will we be having conversations with people or robots? As natural language improves in computing, will we even notice the difference?\""}]},{"type":"paragraph","children":[{"type":"span","value":"As someone interested in seeing their business succeed, chatbots offer massive opportunities to improve inefficiencies. And if you’re looking for a simple way to begin using chatbot technology today, have a look at"},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":" Clickatell Touch"}]},{"type":"span","value":". It’s a chatbot for customer support which puts communication into the palm of your customers’ hands. It can do all of the above-mentioned tasks, from answering your questions to scheduling your diary, finding a doctor and making an appointment, booking your flights, ordering food from your favorite restaurant. It’s all of these bots, rolled into one."}]}]}}}},{"seo":{"title":"Blockchain and the future of AI","description":"Clickatell explains the concept of the Blockchain and how its use can be extended from cryptocurrency to internet security.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format","id":"DatoCmsAsset-25983991"}},"internalName":"Blockchain and the future of AI","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIEg4LDQ4NDhMNBQ0NDRENDQUNFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QEi8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEDBAf/xAAcEAABBAMBAAAAAAAAAAAAAAAAAQIDBBEyMxL/xAAUAQEAAAAAAAAAAAAAAAAAAAAB/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8AyCmmZQlLGiMyD6XUJWOYlQcqehETtxxL/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIEg4LDQ4NDhMNBQ0NDRENDQUNFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QEi8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEDBAf/xAAcEAABBAMBAAAAAAAAAAAAAAAAAQIDBBEyMxL/xAAUAQEAAAAAAAAAAAAAAAAAAAAB/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8AyCmmZQlLGiMyD6XUJWOYlQcqehETtxxL/9k="}},"id":"DatoCmsTemplateArticle-62247325","title":"Blockchain and the future of AI","slug":"blockchain-future-ai","meta":{"updatedAt":"2022-10-26T22:07:16.264+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI and blockchain"}]},{"type":"paragraph","children":[{"type":"span","value":"New technology requires new solutions. A major issue has been how people can create secure systems, while still maintaining the advantages modern technology provides. For example, as more devices become “smart” (that is, capable of connecting to the internet and using internet applications), they’ve also become more vulnerable to hackers. One possible solution experts have considered is Blockchain, taken from cryptocurrency. This has been designed from the ground up to focus on security, whereas so much of other technological advances deal more with being faster, smaller and cheaper. This is why so many companies are focused on artificial intelligence (AI)."}]},{"type":"paragraph","children":[{"type":"span","value":"Nonetheless, let’s consider what Blockchain is and what it can do for a world that's constantly advancing in the various technology fields."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is Blockchain?"}]},{"type":"paragraph","children":[{"type":"span","value":"To understand Blockchain, the best way is to simply think of a ledger. Participants of the asset or item being monitored all have a copy of the ledger and know its current state at all times."}]},{"type":"paragraph","children":[{"type":"span","value":"As Tech Talks "},{"url":"https://bdtechtalks.com/2016/09/07/what-is-blockchain/","meta":[{"id":"rel","value":"noopener nofollow noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"defines"}]},{"type":"span","value":" it:"}]},{"type":"paragraph","children":[{"type":"span","value":"“Changes to the ledger are made through consensus among the participants. When someone wants to add a new record to the Blockchain ledger, it has to be verified by the participants in the network, all of whom have a copy of the ledger. If a majority of the nodes agree that the transaction looks valid, it will be approved and will be inserted in a new ‘block’ which will be appended to the ledger at all the locations where it is stored.”"}]},{"type":"paragraph","children":[{"type":"span","value":"This has been used primarily with cryptocurrency, like Bitcoin. The main reason that it was developed was to obviate the need for a central authority to oversee transactions. The entire point of cryptocurrency was to eliminate authorities entirely – no governments or laws govern how Bitcoin is distributed since its entire purpose is to operate without middle-men (like banks). "},{"url":"http://www.coindesk.com/citi-bitcoin-banks-remittances-wont-disrupt/","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Some experts have proposed banks themselves can learn from Bitcoin"}]},{"type":"span","value":", instead of viewing the system as a threat."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/bitcoin-ecommerce/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Beginner’s guide to Bitcoin and what it means for ecommerce"}]}]},{"type":"paragraph","children":[{"type":"span","value":"However, the focus should be on Blockchain and how it can be implemented in other ways."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Blockchain in other areas"}]},{"type":"paragraph","children":[{"type":"span","value":"Two of the most exciting advances in tech is artificial intelligence (AI) and the Internet of Things (IoT). AI deals with that area of computer science aimed at creating machines that can think as well as people, solving unique problems in unique ways. The Internet of Things is, as Forbes "},{"url":"https://www.forbes.com/sites/jacobmorgan/2014/05/13/simple-explanation-internet-things-that-anyone-can-understand/#4b042f066828","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"summarizes"}]},{"type":"span","value":" “the concept of basically connecting any device with an on and off switch to the Internet (and/or to each other).”"}]},{"type":"paragraph","children":[{"type":"span","value":"The Internet of Things provides ample opportunity for hacking and cyber security breaches to occur. Hackers can use vulnerabilities in a range of devices to reach other, more important servers, computers and so on. For example, someone can hack your cellphone so they can find their way on to your business’ network. Many have noted that "},{"url":"http://www.csoonline.com/article/3119765/security/hackers-found-47-new-vulnerabilities-in-23-iot-devices-at-def-con.html","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"not enough is being done"}]},{"type":"span","value":" with devices that form the Internet of Things to protect them. Experts have suggested that Blockchain can be a solution. This is because the system allows for various nodes to be filled by specific devices, preventing outside interference and manipulation."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/information-security/security-risks-of-the-internet-of-things/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Security risks of the Internet of Things"}]}]},{"type":"paragraph","children":[{"type":"span","value":"As VentureBeat "},{"url":"https://venturebeat.com/2016/11/20/how-blockchain-can-change-the-future-of-iot/","type":"link","children":[{"type":"span","value":"notes"}]},{"type":"span","value":": “Blockchain technology will enable the creation of secure mesh networks, where IoT devices will interconnect in a reliable way while avoiding threats such as device spoofing and impersonation.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Hackers can’t say, for example, clone a device that has been authenticated on the Blockchain. After all, once it’s on the network, another one appearing simply won’t be able to connect or will be flagged as suspicious."}]},{"type":"paragraph","children":[{"type":"span","value":"Creating such advanced Blockchain systems is hard, which is why some institutions like Google are considering AI. "},{"url":"https://news.bitcoin.com/deepmind-healthcare-ai-blockchain/","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Google’s DeepMind wants to use Blockchain in its healthcare initiatives"}]},{"type":"span","value":", monitored and improved with machine learning and AI. Machines can calculate much faster than people and, considering the stakes, this is what most of us would want."}]},{"type":"paragraph","children":[{"type":"span","value":"If you want to "},{"url":"/articles/information-security/blockchain-cybersecurity/","type":"link","children":[{"type":"span","value":"know more about Blockchain"}]},{"type":"span","value":", consider our article which outlines what precisely it is and why it matters in today’s world. All of these advances in tech will eventually become commonplace, but it is important for business people to know what they mean today."}]}]}}}},{"seo":{"title":"A guide to home automation and smart home assistants","description":"Clickatell looks at how home automation will increase not only improve remote access but allow devices to connect to each other making them more efficient.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1632913588-tanzanian-satellite-comms-provider-tops-clickatell-competition-300x117.jpg?auto=format","id":"DatoCmsAsset-25407710"}},"internalName":"A guide to home automation and smart home assistants","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1632913588-tanzanian-satellite-comms-provider-tops-clickatell-competition-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1632913588-tanzanian-satellite-comms-provider-tops-clickatell-competition-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1632913588-tanzanian-satellite-comms-provider-tops-clickatell-competition-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1632913588-tanzanian-satellite-comms-provider-tops-clickatell-competition-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoVDhgQFRUYFRUOEg4aFxYgGCIWFiEaHysmJh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBANHDsoFig7LzsvLzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgQFB//EACAQAAEDAgcAAAAAAAAAAAAAAAEAAgMGEQQFEyExMjT/xAAVAQEBAAAAAAAAAAAAAAAAAAADAv/EABgRAAMBAQAAAAAAAAAAAAAAAAABAiEx/9oADAMBAAIRAxEAPwDTH1DCyK4tdLeb1K8xuLVAcTpcqtx/nKmi5xBFVMocdkJfj7lCRcCdaf/Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1632913588-tanzanian-satellite-comms-provider-tops-clickatell-competition-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoVDhgQFRUYFRUOEg4aFxYgGCIWFiEaHysmJh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBANHDsoFig7LzsvLzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgQFB//EACAQAAEDAgcAAAAAAAAAAAAAAAEAAgMGEQQFEyExMjT/xAAVAQEBAAAAAAAAAAAAAAAAAAADAv/EABgRAAMBAQAAAAAAAAAAAAAAAAABAiEx/9oADAMBAAIRAxEAPwDTH1DCyK4tdLeb1K8xuLVAcTpcqtx/nKmi5xBFVMocdkJfj7lCRcCdaf/Z"}},"id":"DatoCmsTemplateArticle-62247328","title":"A guide to home automation and smart home assistants","slug":"home-automation-smart-home-assistants","meta":{"updatedAt":"2022-10-26T22:07:00.196+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Smart home assistants"}]},{"type":"paragraph","children":[{"type":"span","value":"The idea of face-scanning to enter your home might seem like something out of a science-fiction movie. But it could soon be a reality, if Facebook’s Mark Zuckerberg has any say. Homes, of course, have been progressing alongside all other important assets of life, like phones and cars. With automatic doors, lights and a range of other features, modern homes are wonders of tech progress and design. But what can a smart home assistant do for you? It’s also important to question the impact of home automation systems on business."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is a smart home assistant?"}]},{"type":"paragraph","children":[{"type":"span","value":"Smart technology is one way of describing devices connecting to the internet. A smartphone, for example, is a mobile phone that has an operating system allowing the user to operate online applications. The smart home lets you control a range of connected devices in your home from your smartphone. From lights to alarms, the idea is that as long as both your home and your phone are connected to the internet, you have control. Connecting the devices and appliances in your home so that they can communicate with you, and with each other, is a lot easier than you think."}]},{"type":"paragraph","children":[{"type":"span","value":"Just as there are "},{"url":"http://www.digitaltrends.com/mobile/cortana-vs-siri-vs-google-now/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"virtual assistants like Siri and Cortana"}]},{"type":"span","value":" designed to aid smartphones and tablet users, a smart home assistant to aid home automation makes sense. This is what Mark Zuckerberg’s idea is."}]},{"type":"paragraph","children":[{"type":"span","value":"He’s been building an artificial intelligence bot that’s learning his specific preferences and tastes, then transferring this into data to affect his home. As Business Insider reported, Zuckerberg "},{"url":"http://www.businessinsider.com/mark-zuckerberg-will-debut-ai-smart-home-assistant-in-september-2016-8","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"said"}]},{"type":"span","value":": \"It just sees my face and it lets me in… I got it to this point where now I can control the lights… I can control the gates. I can control the temperature… because it is programmed to only listen to my voice.”"}]},{"type":"paragraph","children":[{"type":"span","value":"In summary, a smart home assistant would aid the functionality of your smart home the same way Window’s Cortana aids users of Microsoft smartphones."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Home automation is the future"}]},{"type":"paragraph","children":[{"type":"span","value":"According to Statista figures, there will be about 82.5 million home automation systems by 2021. This is the broad term describing systems in the home that do not require human interaction in order to work, such as automatic lights, windows and so on. This is clearly a growing market, particularly as so much of it is designed to make homes more energy efficient."}]},{"type":"paragraph","children":[{"url":"http://earth911.com/eco-tech/3-reasons-try-home-automation/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"And, Earth 911 importantly points out"}]},{"type":"span","value":", home automation systems reduce energy consumption, resulting in greater savings for the home user. Though these systems might initially be costly to set up, they can pay themselves off in the long run by lowering your monthly bills."}]},{"type":"paragraph","children":[{"type":"span","value":"Combining home automation and smart home systems creates a home that is highly efficient. Either you can operate important functions from a distance or you can rest knowing functions are run by energy-efficient systems."}]},{"type":"paragraph","children":[{"type":"span","value":"Businesses with their finger on the pulse of new technologies must note these growing trends focused on homes. Of course, there are unique concerns with smart homes. But this should not stop people investing in these to make people’s lives more efficient. Read more about "},{"url":"/articles/technology/the-pros-and-cons-of-smarthomes/","type":"link","children":[{"type":"span","value":"the pros and cons of smart homes"}]},{"type":"span","value":" and ensure that you’re equipped for the future before it arrives."}]}]}}}},{"seo":{"title":"Clickatell Touch - A breath of fresh air in the customer service game","description":"Clickatell explains how its Touch product makes use of AI to help businesses really understand their customers and reach out to them.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633173937-press-release-touch-4-300x117.jpg?auto=format","id":"DatoCmsAsset-25988137"}},"internalName":"Clickatell Touch - A breath of fresh air in the customer service game","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633173937-press-release-touch-4-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633173937-press-release-touch-4-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633173937-press-release-touch-4-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633173937-press-release-touch-4-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoOCAgQEgoFDhgQDg0NCxENFg4NFx8dGBYVFhUaJisjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHC8cIh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBgABBf/EAB8QAAEDAwUAAAAAAAAAAAAAAAABAgUDBBIhMjRBgf/EABUBAQEAAAAAAAAAAAAAAAAAAAMA/8QAGhEAAgIDAAAAAAAAAAAAAAAAAAECAwQREv/aAAwDAQACEQMRAD8AHhL9rU0UYXyeNAR4ToY6vG8KyqKHyMibYBISeblLMi83qQPlAqyWj//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633173937-press-release-touch-4-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoOCAgQEgoFDhgQDg0NCxENFg4NFx8dGBYVFhUaJisjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHC8cIh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBgABBf/EAB8QAAEDAwUAAAAAAAAAAAAAAAABAgUDBBIhMjRBgf/EABUBAQEAAAAAAAAAAAAAAAAAAAMA/8QAGhEAAgIDAAAAAAAAAAAAAAAAAAECAwQREv/aAAwDAQACEQMRAD8AHhL9rU0UYXyeNAR4ToY6vG8KyqKHyMibYBISeblLMi83qQPlAqyWj//Z"}},"id":"DatoCmsTemplateArticle-62247331","title":"Clickatell Touch - A breath of fresh air in the customer service game","slug":"clickatell-touch-breath-fresh-air-customer-service-game","meta":{"updatedAt":"2022-10-26T22:06:46.864+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Clickatell Touch for customer support"}]},{"type":"paragraph","children":[{"type":"span","value":"To establish a truly integrated customer experience across multiple channels, businesses need to be organized. And they need to make sure that each of their channels is offering a distinct and unique value. Businesses need access to phones, email, mobile systems and web-based systems like chat functionality. We’ve taken a giant leap forward in building web-based chat capabilities to improve the customer service industry with "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":". This system provides several new benefits in business to consumer (B2C) and consumer to business (C2B) communications."}]},{"type":"paragraph","children":[{"type":"span","value":"Not only does Clickatell Touch provide a chat function, closing the gap in customer service omnichannel, but it caters for bot-driven systems that can automatically respond to certain customer inquiries without the need for human involvement. In addition, it uses a combination of machine learning and workflow automation to address several key challenges at once."}]},{"type":"paragraph","children":[{"type":"span","value":"With this flexible, powerful platform at work, call center operations can be greatly streamlined to produce slicker, more responsive, and faster results. The machine learning aspect of the system allows for the AI to progressively learn to respond to certain queries based on previous interactions. This is what smart customer service looks like. When the chatbot can no longer handle a situation, the issue is escalated to a human agent who is better equipped to respond more organically."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Customer service done right"}]},{"type":"paragraph","children":[{"type":"span","value":"This "},{"url":"/articles/digital-marketing/clickatell-touch-customer-service/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"bridging in the customer service link"}]},{"type":"span","value":" helps ensure that even the largest number of calls are handled, removes the need for consumers to sit on the phone wasting their time, and frees up skilled agents’ time by removing the need for them to answer trivial questions about store hours or accounts. The artificially intelligent bots don’t just stop working in this instance. They continue to run in the background, learning and even suggesting potential solutions to the human agent."}]},{"type":"paragraph","children":[{"type":"span","value":"There’s another major benefit to Clickatell Touch. It’s able to integrate seamlessly with any current customer service and support infrastructure. There’s no extra expense or inconvenience at having to ‘rip and replace’ systems that already exist. Since it works alongside current infrastructure, including customer relationship management (CRM) and enterprise resource planning (ERP) systems, it’s not only more efficient but yields more in the long run. Early reports suggest that Touch has brought call center costs down by as much as sixty percent over the initial period of its operation alone."}]},{"type":"paragraph","children":[{"type":"span","value":"This improvement of call centers has been a business priority in operations for a while as business owners discover the value in providing better communication channels between themselves and their customers. And customers respond well to developments like these, bringing further business and positive business sentiment, even word-of-mouth promotion, in the process. It’s a logical progression that when customers are happy, they tell others about their satisfaction – even recommending brands as a result. If they’re happy, they’re also not unhappy. Which means less bad publicity and negative feedback."}]},{"type":"paragraph","children":[{"type":"span","value":"So, keeping customers happy really means the business reaps positive gains and diffuses negative ones, resulting in a positive net sentiment overall. And Clickatell Touch goes a long way toward making sure that these positive gains become a reality."}]},{"type":"paragraph","children":[{"type":"span","value":"So how are businesses leveraging our new product? Well, every business has customers and needs to care for these customers in order to produce value interactions. Clickatell Touch helps businesses across every industry adapt, transform and streamline the way they interact with their customers in an increasingly digital, mobile always business environment. The common benefits of the system include:"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Solution-driven support:"},{"type":"span","value":" It’s not about just responding timeously to customer communications; it’s about solving these queries. Touch technology is designed to help businesses solve customer problems through instant, integrated and personalized automated interactions. As mentioned already, Clickatell Touch also empowers the customer by allowing them to solve everyday issues on their own, such as billing, invoicing and gaining access to basic business operational procedures. All this is done via the Touch app on their smartphones – right in the palm of their hands – which is super important in today’s mobile always society."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Conversational commerce: "},{"type":"span","value":"When questions get answered, the customer is far more likely to go ahead with a transaction. Happy customers are transactional customers. Touch helps customers find the solutions they’re looking for and complete transactions all on their own."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Creates a space for contextual cross-selling: "},{"type":"span","value":"The best businesses know their customer base inside out. Touch integrates with current business solutions to help businesses better understand their customers and extend the relationship. The system uses Touch Cards to achieve this –  customizable mini-apps that bring everyday transactions like appointments, cost estimates, purchases, invoicing and more into the chat stream in the form of simple, self-service interactions. And knowing the customer means that businesses are better able to communicate and up-sell on relevant products."}]},{"type":"paragraph","children":[{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" is personalized, immediate and intuitive, establishing it as a game changer in today’s customer service landscape. To learn more about the product read our "},{"url":"/articles/digital-marketing/clickatell-touch-customer-service/","type":"link","children":[{"type":"span","value":"blog post on how Clickatell Touch can help give businesses a competitive edge"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"The role of machine learning in engaging your customers","description":"Clickatell looks at how machine learning and automated customer service can create genuine customized experiences and facilitate meaningful interactions.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format","id":"DatoCmsAsset-25987572"}},"internalName":"The role of machine learning in engaging your customers","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ4LDhgQDg0NDh0NDhEWFx8aGBYTFiEaHysjHR0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7LzUvLy81NTsvLy8vLzU1Ly87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB8QAAEDBAMBAAAAAAAAAAAAAAEAAgUEESExAxMUEv/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAP/EABoRAAIDAQEAAAAAAAAAAAAAAAADAQIRMSH/2gAMAwEAAhEDEQA/AGaanOJ7DdwQOLnKYVdvobQmYJ6nZKWo5x9+ztZrZ0KKedNk4penJFnBRJtM42GSrTq2cJWXGn//2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ4LDhgQDg0NDh0NDhEWFx8aGBYTFiEaHysjHR0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7LzUvLy81NTsvLy8vLzU1Ly87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB8QAAEDBAMBAAAAAAAAAAAAAAEAAgUEESExAxMUEv/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAP/EABoRAAIDAQEAAAAAAAAAAAAAAAADAQIRMSH/2gAMAwEAAhEDEQA/AGaanOJ7DdwQOLnKYVdvobQmYJ6nZKWo5x9+ztZrZ0KKedNk4penJFnBRJtM42GSrTq2cJWXGn//2Q=="}},"id":"DatoCmsTemplateArticle-62247335","title":"The role of machine learning in engaging your customers","slug":"role-machine-learning-engaging-customers","meta":{"updatedAt":"2022-10-26T22:05:57.216+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Machine learning & customer service"}]},{"type":"paragraph","children":[{"type":"span","value":"As social media and mobile drive a shift from passive brand consumption to active brand engagement, the number of touch points between customers and brands continues to grow, as do customer expectations. Customers are growing increasingly cynical towards textbook campaigns and superficial personalization. Instead, they want to do business with brands that can deliver genuine customized experiences and facilitate meaningful interactions across every channel. We examine the role that machine learning and automated customer service play in this trend and key factors in how brands can introduce automation into their omnichannel customer experience."}]},{"type":"paragraph","children":[{"type":"span","value":"Carlton Doty, an analyst at Forrester Research suggests that "},{"url":"http://www.destinationcrm.com/Articles/CRM-News/CRM-Featured-News/Context-Not-Campaigns-Is-the-Future-of-Marketing-96435.aspx","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"the customer experience is driven by context"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"“Context enables customer-managed relationships,” says Doty. “For customers, the concept of channels is irrelevant. Typically, the choice to interact with a brand through a certain channel is based primarily on convenience, personal preference, or even coincidence.”"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Here’s where machine learning can play its part in the experience"}]},{"type":"paragraph","children":[{"type":"span","value":"Because context is so important, it’s important that brands are available across every channel possible. Machine learning can build a holistic understanding of the customer through data collected through the customer’s online behavior. Ultimately then, regardless of which channel the customer chooses from their context, brands can engage with them. This is the future of artificial intelligence-based omnichannel customer experiences."}]},{"type":"paragraph","children":[{"type":"span","value":"It also goes beyond simply picking the right channels. Brands also need to know what conversations their customers "},{"type":"span","marks":["emphasis"],"value":"want"},{"type":"span","value":" to engage in. Are they looking to give feedback, or just researching before making a product purchasing decision? Again, machine learning is of value. It gives brands the ability to monitor thousands, perhaps millions of processes and procedures. Brands are able to measure this, report on it, and build up a proper understanding of the customer. This helps in staying one step ahead of what the customer’s looking for, delivering a service or solution before they even realize they need it. In turn, building a positive brand image."}]},{"type":"paragraph","children":[{"type":"span","value":"So what are some helpful tips on how a company can introduce automation in their customer service?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"They can automate targeted campaigns to their audience"}]},{"type":"paragraph","children":[{"type":"span","value":"Remembering the value of context to the customer, brands need to be sensitive to what they automate. For example, if they’re selling tech products to a young tech-savvy market, then online automation is probably a great channel to source engagement. Not so, if the brand is selling life insurance to seniors."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Streamline the touch-tone customer touch point"}]},{"type":"paragraph","children":[{"type":"span","value":"Often these systems are great because they offer customers the chance to speak to a human element of a brand. However, if the process is convoluted or too long, customers are bound to just end up frustrated. Be sure that phone automation is streamlined, clear, and easy to follow."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Automation is a tool, not a substitute"}]},{"type":"paragraph","children":[{"type":"span","value":"You do your brand and your customers a disservice if you keep them at arm’s length with automation. The purpose of automation is to enhance the customer experience, not replace employees with technology. Don’t rely too heavily on automation, rather utilize it as an aid for genuine service."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Test and then test again"}]},{"type":"paragraph","children":[{"type":"span","value":"Testing systems should be done as regularly as possible. Doing this will let you know when and where the problems or bottlenecks are and enable you to fix them before they frustrate your customers further."}]},{"type":"paragraph","children":[{"type":"span","value":"There are plenty of "},{"url":"/articles/digital-marketing/best-examples-omni-channel-experiences/","type":"link","children":[{"type":"span","value":"examples of great omnichannel experiences"}]},{"type":"span","value":" out there. If you’re interested in adjusting your brand’s strategy, then a little bit of research is the best place to start. Automation of these processes can save time and money and help build stronger relations between your brand and its customers."}]}]}}}},{"seo":{"title":"Cyber security professionals - A rare breed","description":"Clickatell discusses the skills shortage in field of cyber security and its implications for businesses with an online presence.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633174312-istock000002931457large-300x122.jpg?auto=format","id":"DatoCmsAsset-25988173"}},"internalName":"Cyber security professionals - A rare breed","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633174312-istock000002931457large-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633174312-istock000002931457large-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633174312-istock000002931457large-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633174312-istock000002931457large-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhUICAgSDQoNDg0QDg0NFR0NDQ0YFxUbGBYfFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFBAPHDsoFhw7OzsvOzU7OzsvLy87NS8vLy8vOy87Oy8vLy8vLy8vLy8vNS8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBQACBv/EABwQAAEEAwEAAAAAAAAAAAAAAAABAgQxAwUiEf/EABYBAQEBAAAAAAAAAAAAAAAAAAMEAf/EABoRAAMAAwEAAAAAAAAAAAAAAAABAhESUQT/2gAMAwEAAhEDEQA/AEOLbsellZWxYrLM7GVfA2ZeAlQXopcDSNsmNpBNLohu7J5SpZP/2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633174312-istock000002931457large-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhUICAgSDQoNDg0QDg0NFR0NDQ0YFxUbGBYfFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFBAPHDsoFhw7OzsvOzU7OzsvLy87NS8vLy8vOy87Oy8vLy8vLy8vLy8vNS8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBQACBv/EABwQAAEEAwEAAAAAAAAAAAAAAAABAgQxAwUiEf/EABYBAQEBAAAAAAAAAAAAAAAAAAMEAf/EABoRAAMAAwEAAAAAAAAAAAAAAAABAhESUQT/2gAMAwEAAhEDEQA/AEOLbsellZWxYrLM7GVfA2ZeAlQXopcDSNsmNpBNLohu7J5SpZP/2Q=="}},"id":"DatoCmsTemplateArticle-62247338","title":"Cyber security professionals - A rare breed","slug":"cyber-security-professionals-rare-breed","meta":{"updatedAt":"2022-10-26T22:05:44.440+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Cyber security in our institutions"}]},{"type":"paragraph","children":[{"type":"span","value":"As businesses move more and more into an online space, cyber crime is a growing phenomenon. Cyber attacks damage a company’s reputation and its profit margins – to the average annual tune of $3.8 million per annum. As the cost of these cyber attacks increases and criminal hackers get smarter, so does the demand for cyber security experts. But companies are now finding that skilled cyber security professionals are in short supply. So where did this gap in cyber security talent come from, and how can companies find top cyber security talent?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Why is it happening?"}]},{"type":"paragraph","children":[{"type":"span","value":"There are a variety of reasons that have led to the skills shortage, but the two most prominent lie in educational shortcomings and insufficient government policies."}]},{"type":"paragraph","children":[{"type":"span","value":"The rate at which IT technology develops means that a cutting edge IT educational curriculum one year could be defunct the next. Universities have struggled to keep up, despite offering more than enough cyber security programs."}]},{"type":"paragraph","children":[{"type":"span","value":"A study conducted by Intel Security with the "},{"url":"https://www.csis.org/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Center for Strategic and International Studies (CSIS)"}]},{"type":"span","value":" reported that only 23% of IT graduates are fully prepared for the cyber security industry. That’s less than half of the trained IT workers feeling adequately prepared to fight today’s cyber threats."}]},{"type":"paragraph","children":[{"type":"span","value":"The other side of the coin is the rate at which the market is expanding. Confronting a very similar challenge to educational institutions, businesses are finding that the IT markets and business opportunities vastly outstrip their capacity to address it. And unfortunately, government policies do little to help."}]},{"type":"paragraph","children":[{"type":"span","value":"“Conventional education and policies can’t meet demand,” says the Intel Security-CSIS study. “New solutions are needed to build the cyber security workforce necessary in a world this connected.”"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What can be done to address the cyber security skills gap?"}]},{"type":"paragraph","children":[{"type":"span","value":"Mostly, the skills gap can be closed through a focus on education and training. As traditional educational institutions struggle to impart the necessary cyber security skills fast enough, employers are stepping in and addressing the gap with less conventional methods. Some companies, for example, are offering “nano degrees – industry credentials for the tech job of today – through courses of information security, secure systems and more. And these are being sponsored by and run through companies."}]},{"type":"paragraph","children":[{"type":"span","value":"Education curricula should also be adapted to emphasize security as much as possible. Companies and government agencies should invest greater amounts into scholarship and internship programs so that "},{"url":"http://searchsecurity.techtarget.com/video/How-ISC2-plans-to-get-millennials-into-cybersecurity-careers","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"cyber security graduates"}]},{"type":"span","value":" are exposed to the pace of real world cyber threats."}]},{"type":"paragraph","children":[{"type":"span","value":"In addition, corporates have a responsibility to educate the educators on what the future of online security looks like. What better way to keep in touch than through regular updates from the frontline of battle? This extends to human resource departments as well. If people hiring the cyber security professional understand the threat, then they can better fit the hiree with the position."}]},{"type":"paragraph","children":[{"type":"span","value":"Fortunately, companies are increasingly aware of the benefits of cyber security and investing more heavily in it. In time, academic programs will catch up. Until then, if companies don’t have the skills needed, there are other options such as third-party security firms and cyber security technologies. "},{"url":"/articles/information-security/improve-your-sites-security-with-sms/","type":"link","children":[{"type":"span","value":"Read more on these"}]},{"type":"span","value":" security options and how you can use SMS to improve your website security."}]}]}}}},{"seo":{"title":"The benefits of SMS marketing to your business","description":"Learn the key benefits of SMS marketing including high open rates, speed, better targeting and lower costs.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633174432-istock000013049503small-300x122.jpg?auto=format","id":"DatoCmsAsset-25988185"}},"internalName":"The benefits of SMS marketing to your business","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633174432-istock000013049503small-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633174432-istock000013049503small-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633174432-istock000013049503small-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633174432-istock000013049503small-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDg0NDhEODhYLDhENDQ0YFxUeGBYTIhUaHyslHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQEC8dFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABQMGB//EAB0QAAICAgMBAAAAAAAAAAAAAAABAgMTMRIhMwT/xAAWAQEBAQAAAAAAAAAAAAAAAAACAwD/xAAYEQADAQEAAAAAAAAAAAAAAAAAAQIxIf/aAAwDAQACEQMRAD8A2K2cY1ttiyF1ebZP9fkxJFvLszlDnCyxvr4LsBVFvgA1CIt9P//Z"},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633174432-istock000013049503small-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDg0NDhEODhYLDhENDQ0YFxUeGBYTIhUaHyslHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQEC8dFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABQMGB//EAB0QAAICAgMBAAAAAAAAAAAAAAABAgMTMRIhMwT/xAAWAQEBAQAAAAAAAAAAAAAAAAACAwD/xAAYEQADAQEAAAAAAAAAAAAAAAAAAQIxIf/aAAwDAQACEQMRAD8A2K2cY1ttiyF1ebZP9fkxJFvLszlDnCyxvr4LsBVFvgA1CIt9P//Z"}},"id":"DatoCmsTemplateArticle-62247342","title":"The benefits of SMS marketing to your business","slug":"benefits-sms-marketing-business","meta":{"updatedAt":"2022-10-26T22:05:29.771+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Advantages of SMS marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"As a business owner, you wouldn’t be alone if you were skeptical of SMS marketing. The two major objections to SMS are that it’s a dated marketing technique and that it’s too intrusive. The refreshing truth paints an entirely different story. SMS is an extremely powerful, efficient, and effective way of communicating with your customers and it’s high time that businesses took note of it. Here are just a few reasons why SMS communication and "},{"url":"/products/sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":" can be your greatest marketing weapon."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/clickatell-platform-sms-business/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Why Clickatell Platform and SMS make all the difference to your business"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The potential open rate"}]},{"type":"paragraph","children":[{"type":"span","value":"Did you know that 98% of all SMS messages are opened and read by the recipient? What’s more, is that these messages are typically opened within 3 seconds of receiving them. Compare that to the 20% average open rates of email and SMS marketing becomes a no-brainer. When a customer feels that vibration in their pocket or hears the PING notifying them of a text message, chances are they’ll have a look. It is literally lightning-fast communication that you can almost guarantee gets seen."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Speed and flexibility"}]},{"type":"paragraph","children":[{"type":"span","value":"Your business will need to adapt to the day-to-day fluidity of the modern business world. Flexibility is key to these constant adaptations. SMS marketing has virtually zero lead-time, allowing communication to be created and delivered to the target audience within a matter of minutes. This can be used to drive footfall on a slow day or clear old stock ahead of imminent new arrivals. "},{"url":"/products/sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":" allows businesses to instantly respond to the events of the day or to a competitor’s promotion. It allows you to stay one step ahead of the game, and that’s a vital advantage to keep."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Low cost compared to the extremely high return on investment (ROI)"}]},{"type":"paragraph","children":[{"type":"span","value":"If you think about other forms of advertising: newspaper ads, TV commercials, any form of outdoor advertising, the costs involved are enormous. In fact, for a lot of small to medium-size businesses, these costs are a stumbling block to using these channels. A well-timed SMS marketing campaign launched through Platform, on the other hand, can be executed at a fraction of the cost associated with the more traditional marketing methods. And, as already mentioned, the amount of money that’s being invested will be well worth it, considering the instant impact of the communication."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Highly targeted SMS marketing communication"}]},{"type":"paragraph","children":[{"type":"span","value":"The more traditional methods of marketing are also at a disadvantage when it comes to who sees and reads them. For any savvy business owner, it’s essential that every marketing message that’s put out is as targeted as possible. This keeps the costs of the communication down. As SMS marketing is mostly permission-based, you’re most likely to be reaching out to people that you already have a relationship with and have agreed to receive marketing messages from you. If you consider that it’s at least five times easier to resell to existing customers than to a new customer, then you’ll see the benefits of this. You’re marketing to an already plowed, seeded, and prepared field, meaning your returns are likely to be that much greater."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Unmatched personalized communication"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS marketing messages can be personalized to your customer base and delivered to their pockets within seconds. This personalization is built around anything from their name to their buying behavior or demographic. They can even be location-based, crafting a message based on different stores or different regions of the country. And make no mistake, personalized messages are powerful."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Short, concise communication"}]},{"type":"paragraph","children":[{"type":"span","value":"Often seen as a major disadvantage for SMS, the 160 character limit is actually one of the channel’s main strengths. It forces you, the business owner to be as clear and concise as possible. And, in today’s goldfish-attention-span-society, it allows your customers to get your point immediately, with little effort."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Instant opt-in and opt-out"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the more annoying things in life is receiving spam communication. But, with the advent of shortcodes, opting in and out of an SMS stream is instant for your customers. There are very few, if any, hoops for your customers to jump through, should they not wish to receive your communication any longer. This contributes to a positive brand opinion and a high subscriber satisfaction level."}]},{"type":"paragraph","children":[{"type":"span","value":"Smartphone adoption rates are at an all-time high. And, considering the general trend towards mobile user behavior, your chances of getting your message across are incredibly high. Clickatell Platform allows you to seamlessly tap into this market behavior with virtually limitless potential. Since mobile phone users represent every kind of demographic, the SMS channel is a marketing gold mine. Isn’t it time you put it to work? "},{"url":"/sign-up/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Try our free trial"}]},{"type":"span","value":" for Platform today or "},{"url":"/products/sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"read more about the benefits that our system can offer your business"}]},{"type":"span","value":",."}]}]}}}},{"seo":{"title":"3 ways businesses can harness omnichannel to their benefit","description":"Clickatell explains omnichannel retailing; the use of multiple channels to create a seamless more holistic retail experience for customers.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633161994-gjhgrtggttrt65.jpg?auto=format","id":"DatoCmsAsset-25987590"}},"internalName":"3 ways businesses can harness omnichannel to their benefit","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633161994-gjhgrtggttrt65.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633161994-gjhgrtggttrt65.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633161994-gjhgrtggttrt65.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633161994-gjhgrtggttrt65.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgRFQ0ODg0NDQ0NEhcNDREYFxMZGBYVIhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAwQHDscFh07NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAECBAb/xAAgEAACAAQHAAAAAAAAAAAAAAAAAQIDBAUREhMhIzFB/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwQC/8QAGREAAwEBAQAAAAAAAAAAAAAAAAECERMD/9oADAMBAAIRAxEAPwDVTb8lK7KkF51cUA5z4iFJ6YXlIyp4HZl0hgW7HAFc3lELzRPVvT//2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633161994-gjhgrtggttrt65.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgRFQ0ODg0NDQ0NEhcNDREYFxMZGBYVIhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAwQHDscFh07NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAECBAb/xAAgEAACAAQHAAAAAAAAAAAAAAAAAQIDBAUREhMhIzFB/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwQC/8QAGREAAwEBAQAAAAAAAAAAAAAAAAECERMD/9oADAMBAAIRAxEAPwDVTb8lK7KkF51cUA5z4iFJ6YXlIyp4HZl0hgW7HAFc3lELzRPVvT//2Q=="}},"id":"DatoCmsTemplateArticle-62247346","title":"3 ways businesses can harness omnichannel to their benefit","slug":"3-ways-businesses-harness-omnichannel","meta":{"updatedAt":"2022-10-26T22:05:15.862+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"In the digital era where customers shop on desktops, laptops, iPads and mobile phones, retailers are looking to ramp up their investments in their ecommerce and omnichannel retailing – that is retail that uses multiple channels to reach the customer to create a seamless, more holistic retail experience."}]},{"type":"paragraph","children":[{"type":"span","value":"Any retailer who hasn’t at least started doing this is either very niche or out of business. In the always-on, mobile frenetic world of the customer, retail needs to adopt the same nature. Enter omnichannel retail: cross-channel done well."}]},{"type":"paragraph","children":[{"type":"span","value":"And the smart retailers are taking note, ensuring that their marketing strategies enable their customers to convert on any channel. Why? Well, they realize that a customer who buys from them in-store "},{"type":"span","marks":["emphasis"],"value":"and "},{"type":"span","value":"online is the most valuable kind of customer. In fact, one study suggests that this customer is at least 30% more valuable than one that shops using just one channel."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/best-examples-omni-channel-experiences/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Best examples of omnichannel experiences"}]}]},{"type":"paragraph","children":[{"type":"span","value":"So just how do retailers nurture these customers? There seem to be three key ways to do so: Measure behavior; Provide relevant retail information and; Create a structure that supports omnichannel marketing."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"1) Measure behavior"}]},{"type":"paragraph","children":[{"type":"span","value":"To engage omnichannel shoppers, retailers need to understand who they are. Sure, basic demographics are important, but they’re not enough – not anymore. Now retailers need to understand their customers in even greater detail. And to do this they need to measure the influence of every touchpoint – "},{"url":"/articles/digital-marketing/advantages-using-sms-marketing-b2c/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"mobile marketing"}]},{"type":"span","value":" for example – in their journey. Only once every touchpoint has been accounted for can a holistic understanding of how a valuable customer makes a purchase, be created."}]},{"type":"paragraph","children":[{"type":"span","value":"Now retailers are able to answer important questions about their most valuable customers: Do they shop across a mix of online and offline channels before making a purchasing decision? Are they likely to visit a retailer’s mobile site? Has their purchase frequency increased as a result of a specific campaign? Is the retailer’s mobile site providing enough assistance for the customer to make a purchase? Which other channels might be more helpful in the process? The answers provide a bigger picture and with greater insights, retailers can better use channels at their disposal to draw customers into their stores."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"2) Provide relevant information"}]},{"type":"paragraph","children":[{"type":"span","value":"A "},{"url":"https://www.thinkwithgoogle.com/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"recent study"}]},{"type":"span","value":" suggests that three out of four customers who find useful and relevant information in search results are likely to visit stores. David Buckley chief marketing officer of Sears Hometown and Outlet Stores sums it up well:"}]},{"type":"paragraph","children":[{"type":"span","value":"“If people are searching for a product on their phones, there is nothing more targeted than serving that item with a picture, description, and price, while letting customers know exactly how far they are located from the product.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Easy access to this type of information ultimately leads to more customer feet through the brand’s door."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"3) Create the omnichannel  support structure"}]},{"type":"paragraph","children":[{"type":"span","value":"Once your most valuable customers have been identified, it’s time to create a retail process that best suits them. A seamless shopping experience is more likely to lead to a sale in the form of an organizational structure that directs them. For most retailers, this involves closer collaboration between departments, the eradication of siloed marketing efforts and a unified approach to the sale. Take a closer look at how your employees are set up to support omnichannel shopping behavior and have the right incentives in place so that employees support the experience."}]},{"type":"paragraph","children":[{"type":"span","value":"Omnichannel retail presents a shift in how businesses are thinking about selling products – a shift that’s gaining momentum and presents massive opportunities. If you want to learn more about applying omnichannel to your retail or ecommerce site, "},{"url":"/articles/digital-marketing/3-reasons-why-omnichannel-marketing-works-best/","type":"link","children":[{"type":"span","value":"read our blog post on why it’s the best approach for retail in 2017"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Why chatbots need to get more personal","description":"Clickatell explains what a chatbot is and how is can be used and how they can be used in customer service, call centers and even internet gaming.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633151556-dfg.jpg?auto=format","id":"DatoCmsAsset-25976904"}},"internalName":"Why chatbots need to get more personal","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1734087570-chat-bots_article.png?auto=format&w=1110","srcSet":"https://www.datocms-assets.com/54467/1734087570-chat-bots_article.png?auto=format&dpr=0.26&w=1110 278w,\nhttps://www.datocms-assets.com/54467/1734087570-chat-bots_article.png?auto=format&dpr=0.5&w=1110 555w,\nhttps://www.datocms-assets.com/54467/1734087570-chat-bots_article.png?auto=format&w=1110 1110w","sizes":"(min-width: 1110px) 1110px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgVDRILDhQPDRUNDhENDQ0NFx8fGCIVIhUdHysjGh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0CHBANHDscFh07Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAEAwD/xAAcEAABBQEBAQAAAAAAAAAAAAARAAECAwRBFAX/xAAVAQEBAAAAAAAAAAAAAAAAAAAFBP/EABwRAAEDBQAAAAAAAAAAAAAAABUAAQIDBBIhMf/aAAwDAQACEQMRAD8AVla2EHQ/Rb7QOpOTROUHKnEPqI6mLxpleoe2xHJmpnspYrKH0LpQrYLJCjGYptqGq0SLr//Z"},"width":1110,"height":576},"url":"https://www.datocms-assets.com/54467/1734087570-chat-bots_article.png?auto=format","width":1110,"title":null,"height":576,"fluid":{"base64":"data:image/png;base64,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"}},"id":"DatoCmsTemplateArticle-62247503","title":"Why chatbots need to get more personal","slug":"chatbots-need-get-personal","meta":{"updatedAt":"2024-12-13T10:59:48.739+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Chatbot examples"}]},{"type":"paragraph","children":[{"type":"span","value":"AI bots often referred to as chatbots are great for many different types of businesses, for varying reasons. But one thing they aren’t that great at – yet – is asking and answering the types of deeply personal questions which will elicit the best types of responses to really get to the heart of issues."}]},{"type":"paragraph","children":[{"type":"span","value":"Let’s get to the basics. What is a chatbot? “Short for chat robot, a computer program that simulates human conversation, or chat, through artificial intelligence. Typically, a chatbot will communicate with a real person, but applications are being developed in which two chatbots can communicate with each other,” says "},{"url":"http://www.webopedia.com/TERM/C/chat_bot.html","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Webopedia"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/3-reasons-businesses-adopt-chatbots-crm/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"3 reasons for businesses to adopt chatbots for CRM"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"When are chatbots used?"}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots are often used in ecommerce customer service, call centers, and internet gaming. They are typically restricted in their conversation and language skills, with all their expertise limited to a specific area or purpose. In other words, they aren’t able to converse with people about a range of topics."}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots typically help sales and marketing teams by communicating with customers, answering questions, increasing the possibilities of upsell opportunities and placing orders. They do this by understanding human speech, searching their database for previous responses to already answered questions, and giving responses that are most likely to meet the customer’s needs."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Chatbots are Transforming marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"That’s great. But customers want a more personal interaction with brands and businesses. They want to feel that the conversation is personalized to them. Adelyn Zhou, who writes about the bots which save time and make life easier, examined how chatbots are transforming marketing and came up with "},{"url":"https://venturebeat.com/2016/11/10/4-factors-that-will-make-chatbots-more-personal-in-business/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"four ways they could become more personal"}]},{"type":"span","value":". Her four examples are:"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Increasing engagement "},{"type":"span","value":"– Conversation and interaction are far more engaging than a simple link click. Consider Disney’s Officer Judy Hopps bot on Facebook Messenger to promote Zootopia. Instead of simply watching a trailer for the movie, people were actually able to join Judy and help her solve a case. The interaction leaves users with an entertaining memory and fun experience."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Bringing a brand to life"},{"type":"span","value":" – A personalized chatbot can bring some personality into conversations. Disney’s Miss Piggy bot is funny and friendly, while Universal Studio’s bot is angry and potty-mouthed. Traditional ads foist content onto unwilling users while personality-filled chatbots pull users toward engaging."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Presenting personalization opportunities"},{"type":"span","value":" – With the help of some artificial intelligence, brands can have deep personal conversations with users. They can truly get to know the likes, dislikes, and preferences of customers, allowing them to show specific content."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Asking specific questions "},{"type":"span","value":"– A chatbot conversation typically takes place in a highly personal and conversational setting. They can ask questions that could never be asked by a traditional adviser. Typical examples include the bot for a travel company asking users about their top travel experiences and dream destinations for the new year."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Personalized chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"Businesses in many sectors are considering how to use chatbots, ones that are deeply personal. Alex Wellen, senior vice president, and chief product officer at CNN, says: \"Creating a chatbot that "},{"url":"http://www.telegraph.co.uk/connect/media-and-technology/chatbots-tips-for-brands/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"understands a consumer’s intent"}]},{"type":"span","value":" is a real challenge. When is it appropriate for our CNN chatbot, for example, to alert you? When should it stay quiet?"}]},{"type":"paragraph","children":[{"type":"span","value":"“For us, chatbots are a powerful way to deliver real-time, personal news to our audience. But we want the conversation to feel personal. The most effective chatbots in the publishing space bring the right mix of editorial curation and technological automation.\""}]},{"type":"paragraph","children":[{"type":"span","value":"If your interest in chatbots has been piqued, you may want to read about "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Interact"}]},{"type":"span","value":" which uses chatbot technology for live customer support. With it, your customers won’t spend their valuable time on hold with call centers. That means you’ll have happier customers who are more likely to come back to your business. And that’s a win-win for both of you."}]}]}}}},{"seo":{"title":"2017 cyber security trends","description":"The top cyber security trends in 2017 including cyber espionage, misuse of the IoT and phishing and how Two factor Authentication can protect from these.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633166105-qwer.jpg?auto=format","id":"DatoCmsAsset-25987794"}},"internalName":"2017 cyber security trends","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633166105-qwer.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633166105-qwer.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633166105-qwer.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633166105-qwer.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIEQ0FDgoXDg0NDQ0OChENDQ0YFxMaGBYfFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscHSU1Ly8vLy81NS8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAEAAIDBQb/xAAdEAABAwUBAAAAAAAAAAAAAAAAAQIxBAUSITID/8QAFgEBAQEAAAAAAAAAAAAAAAAAAQMA/8QAGREAAwADAAAAAAAAAAAAAAAAAAECAwQx/9oADAMBAAIRAxEAPwDLPuC4kbK9VA3cDfKTLFKGdiq6WS1ehAjoEVUoHR//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633166105-qwer.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIEQ0FDgoXDg0NDQ0OChENDQ0YFxMaGBYfFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscHSU1Ly8vLy81NS8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAEAAIDBQb/xAAdEAABAwUBAAAAAAAAAAAAAAAAAQIxBAUSITID/8QAFgEBAQEAAAAAAAAAAAAAAAAAAQMA/8QAGREAAwADAAAAAAAAAAAAAAAAAAECAwQx/9oADAMBAAIRAxEAPwDLPuC4kbK9VA3cDfKTLFKGdiq6WS1ehAjoEVUoHR//2Q=="}},"id":"DatoCmsTemplateArticle-62248494","title":"2017 cyber security trends","slug":"2017-cyber-security-trends","meta":{"updatedAt":"2022-10-26T22:04:48.306+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Cyber Security Trends"}]},{"type":"paragraph","children":[{"type":"span","value":"If 2016 has taught people anything, it’s that cyber security must be at the top of every business’ list of priorities. With the increasingly connected world brought about thanks to the internet, security concerns are no longer about doors and windows. With "},{"url":"/articles/information-security/data-breaches-cyber-security-heres-need-know/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"major hacking stories"}]},{"type":"span","value":" like the Sony and Yahoo breach, the world witnessed what happens when major corporations aren’t staying ahead of security trends. And if big corporations are not aware of the trends, other businesses have all the more reason to be proactive. Let’s consider what cyber security trends for 2017 will be."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/information-security/cyber-security-trends-2016/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Cyber security trends in 2016"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Cyber espionage"}]},{"type":"paragraph","children":[{"type":"span","value":"Some businesses are nothing if not ruthless when taking out others in order to corner specific markets. After all, scarcity provides opportunities: If there is no competition, you automatically win. This idea has been central to corporate espionage but takes on new meaning in the age of the internet. As Wired"},{"url":"https://www.wired.com/insights/2013/07/the-danger-of-mixing-cyberespionage-with-cyberwarfare/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" defines"}]},{"type":"span","value":" it:"}]},{"type":"paragraph","children":[{"type":"span","value":"“Cyber espionage is an activity multiple actors resort to in the name of security, business, politics or technology. It is not inherently military. Espionage is finding information that ought to remain secret and as such, may be carried out for a range of different reasons and for varying lengths of time.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Hacking tools are widespread, whether used for cyber warfare or cyber espionage. Both are about obtaining information, using data to the advantage of the invading party. The difficulty is that it appears that hackers are ahead of the law and systems designed to stop them. With the successful hacking of Yahoo, Sony, the American Democratic National Convention and Joint Chiefs, cyber criminals might now be encouraged to go further and wider. Experts predict that because of these successes, everyone and every business should be more proactive in preventing cyber security invasions."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Misusing the Internet of Things"}]},{"type":"paragraph","children":[{"type":"span","value":"Smart devices are everywhere. From phones to fridges, technologies that connect to the internet have become a heck of a lot more prominent. These devices, however, are not just powerful individually but collectively. When these communicate with each other, you have what’s known as the Internet of Things. Yet, as tech has advanced in terms of providing new and more powerful functions, so hackers have found ways to use these multiple connections for their own ends. This danger will only increase. As US News"},{"url":"https://www.usnews.com/news/articles/2016-01-22/the-privacy-security-risks-of-the-internet-of-things","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" notes"}]},{"type":"span","value":":"}]},{"type":"paragraph","children":[{"type":"span","value":"“Some connected devices transmit data with little to no protection, according to researchers from Princeton University, who recently presented a report during a privacy convention hosted by the FTC.”"}]},{"type":"paragraph","children":[{"type":"span","value":"These devices can be used to invade more secure areas on business sites. Mobile devices, for example, can be hacked so people can invade business private servers. As more people use such devices and implement the Internet of Things, so the dangers will increase."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/information-security/security-risks-of-the-internet-of-things/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Security risks of the Internet of Things"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Phishing"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the most pernicious forms of cyber invasion is phishing. As Tech Target"},{"url":"http://searchsecurity.techtarget.com/definition/phishing","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" defines"}]},{"type":"span","value":" it: “[it is] a form of fraud in which the attacker tries to learn information such as login credentials or account information by masquerading as a reputable entity or person via email, IM or other communication channels.”"}]},{"type":"paragraph","children":[{"type":"span","value":"So often these are poorly worded and are now quite obvious to the average person. But, naturally, it’s advancing."}]},{"type":"paragraph","children":[{"type":"span","value":"For example, a recent Google phishing scam is highly sophisticated. After gaining access to a person’s account, the email includes a legitimate contact and subject line. But it comes with an attachment designed to look like a PDF. As Tech Republic"},{"url":"http://www.techrepublic.com/article/theres-a-new-gmail-phishing-attack-going-around-and-its-fooling-everyone/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" recently pointed"}]},{"type":"span","value":" out, that’s where they catch you."}]},{"type":"paragraph","children":[{"type":"span","value":"“The trick is that the fake attachment screenshot is an embedded image with a link in it that takes the victim to what looks like a Google login page. Thinking they need to re-authorize their account to view the attachment the user logs in, and their account is now in the hands of hackers. The cycle starts all over again—just one compromised account has the potential to affect dozens more.”"}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"url":"/articles/information-security/how-two-factor-authentication-protects-against-2016s-biggest-online-security-threats/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"As we pointed out last year"}]},{"type":"span","value":", there are a number of interventions you can take. One of the best ways to help protect yourself is by using two-factor authentication. Doing this protects you and your data from a large number of these sorts of hacking attempts."}]}]}}}},{"seo":{"title":"What are the top marketing trends for 2017?","description":"Clickatell looks at the top marketing trends in 2017 including interactive content, virtual & augmented reality, the IoT as well as the rise of the chatbot.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633092945-fhhw.jpg?auto=format","id":"DatoCmsAsset-25856945"}},"internalName":"What are the top marketing trends for 2017?","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633092945-fhhw.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633092945-fhhw.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633092945-fhhw.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633092945-fhhw.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg4ICAgLFgoQDg0UCgoODh0OFg0OFxUlGBYfFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFA0PHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAACBQAEB//EAB4QAAEDBAMAAAAAAAAAAAAAAAEABRIEBhExAgMy/8QAFwEAAwEAAAAAAAAAAAAAAAAAAgMEAf/EABYRAQEBAAAAAAAAAAAAAAAAAAEAEf/aAAwDAQACEQMRAD8A0ZxPRHB5BA3U9NyGZBK3QnGyiayY7KFWoq12U9PD0FEvuwmGyok623//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633092945-fhhw.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg4ICAgLFgoQDg0UCgoODh0OFg0OFxUlGBYfFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFA0PHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAACBQAEB//EAB4QAAEDBAMAAAAAAAAAAAAAAAEABRIEBhExAgMy/8QAFwEAAwEAAAAAAAAAAAAAAAAAAgMEAf/EABYRAQEBAAAAAAAAAAAAAAAAAAEAEf/aAAwDAQACEQMRAD8A0ZxPRHB5BA3U9NyGZBK3QnGyiayY7KFWoq12U9PD0FEvuwmGyok623//2Q=="}},"id":"DatoCmsTemplateArticle-62248728","title":"What are the top marketing trends for 2017?","slug":"top-marketing-trends-2017","meta":{"updatedAt":"2022-10-26T22:04:33.774+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Marketing trends 2017"}]},{"type":"paragraph","children":[{"type":"span","value":"2017 is bound to be a big year for everyone, not least of all for those who were counting down the days for 2016 to come to an end. With a new year comes new trends in every field. Here are some of the marketing trends for 2017 which even the pros need to be aware of."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/3-mobile-marketing-trends-you-need-to-know-about/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"3 mobile marketing trends you need to know about"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Interactive content"}]},{"type":"paragraph","children":[{"type":"span","value":"There comes a point where you just can’t read any more content. Especially those long form articles which take hours to read. That might seem like bad news for content marketers but that's where interactive content comes in. think quizzes, polls, surveys, infographics and competitions. These are the types of content which people are often more likely to share."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Visuals"}]},{"type":"paragraph","children":[{"type":"span","value":"For many years now, visuals have been at the top of the list for marketing trends to take note of. Content marketers have been clamoring to have the best possible visuals in their content. And the stats back this up. Colorful visuals increase the chances of a piece of content being read by 80% and content containing images get 94% more views than content without relevant images."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Virtual and augmented reality"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the highlights of 2016 was the popularity of Pokémon GO. It was remarkable to see how popular it became, so quickly. Scores of people, children and adults alike, ventured outdoors to catch Pokémon and explore the augmented reality world. It became an opportunity for brands to see how this technology could be used to increase customer numbers and, ultimately, their bottom line."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/2016-year-augmented-reality/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"2016 was the year of augmented reality"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The IoT"}]},{"type":"paragraph","children":[{"type":"span","value":"The Internet of Things (IoT) is simply about connecting devices over the internet, allowing them to communicate to each other and to us. These are the devices which are making coffee for you before you wake up, turning on your lights as you arrive home and setting your thermostat at your preferred temperature. This gives brands an opportunity to connect with consumers in their daily lives. Imagine a fridge encouraging you to buy certain food products. Actually, you don’t have to imagine, smart fridges are already a reality."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Mobile always"}]},{"type":"paragraph","children":[{"type":"span","value":"We live in a mobile always world. Customers want to see their content on their phones or tablets, in the palm of their hands. The majority of internet traffic originates from mobile. And that means ads, content and user experience all needs to be created for mobile. Now, mobile must be your priority rather than an addition."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Personalization"}]},{"type":"paragraph","children":[{"type":"span","value":"We know that people love to receive personalized content. And they are more likely to buy products when content has been personalized for them. Examples include receiving marketing messages specific to the area they live in, the weather they’re experiencing or events taking place in their town."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"They’re becoming increasingly common and sound so natural now that customers often aren’t sure when they’re speaking to a bot. Are you talking to a human or a bot? If you can’t tell, then the bot is doing its job. In fact, you’ve likely had many interactions with Facebook’s bots – without even realizing it. They’ve put huge resources into bot programs which provide users with news updates, personalized responses and more."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/chatbots-changing-call-centers/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"How chatbots are changing call centers"}]}]},{"type":"paragraph","children":[{"type":"span","value":"An example of this is "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch,"}]},{"type":"span","value":" our new chatbot-driven solution for customer support. It’s a tool which businesses can use to allow their customers to communicate with them at the touch of a button – whether they’re online at the time or not. With Touch, businesses won’t be stuck using unwieldy call centers but rather communicate with customers quickly and easily. Staying on top of marketing trends means you won’t be left behind, you’ll be at the forefront of using new technologies for your business."}]}]}}}},{"seo":{"title":"Online security & infrastructure: Why Americans can't vote online","description":"Clickatell looks at some of the reasons why online voting is unlikely to take place in the US.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633176161-istock000018439659medium-300x122.jpg?auto=format","id":"DatoCmsAsset-25988258"}},"internalName":"Online security & infrastructure: Why Americans can't vote online","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633176161-istock000018439659medium-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633176161-istock000018439659medium-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633176161-istock000018439659medium-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633176161-istock000018439659medium-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoUCAgLERUODhgODg4NDh0NDQ4YFx8ZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGS44PTcwPCsxMi8BCgsLDg0OHBAQHDscFig7Ly8vLy87Oy8vLy8vOy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgMEBf/EAB0QAAEDBQEAAAAAAAAAAAAAAAEAAgMEBRIhMRH/xAAWAQEBAQAAAAAAAAAAAAAAAAAEAwH/xAAcEQABAwUAAAAAAAAAAAAAAAABAAIxAxESIVH/2gAMAwEAAhEDEQA/AHaevaWaKwq65NYdlSSE4dS/difCogDiXg4mVdluEcsfUJfYTh1CzSa2ibSv/9k="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633176161-istock000018439659medium-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoUCAgLERUODhgODg4NDh0NDQ4YFx8ZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGS44PTcwPCsxMi8BCgsLDg0OHBAQHDscFig7Ly8vLy87Oy8vLy8vOy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgMEBf/EAB0QAAEDBQEAAAAAAAAAAAAAAAEAAgMEBRIhMRH/xAAWAQEBAQAAAAAAAAAAAAAAAAAEAwH/xAAcEQABAwUAAAAAAAAAAAAAAAABAAIxAxESIVH/2gAMAwEAAhEDEQA/AHaevaWaKwq65NYdlSSE4dS/difCogDiXg4mVdluEcsfUJfYTh1CzSa2ibSv/9k="}},"id":"DatoCmsTemplateArticle-62248732","title":"Online security & infrastructure: Why Americans can't vote online","slug":"online-security-americans-vote-online","meta":{"updatedAt":"2022-10-26T22:04:16.591+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"These days, you can buy a television, run a business and create powerful friendships entirely online. Family members keep in contact thanks to the wonder of online sharing, sending photos and videos while chatting in real-time. People obtain degrees and students can advance their studies without ever leaving their rooms. With such complex interactions able to be managed online, it’s reasonable to ask why we can’t vote online? After all, people manage their bank accounts and rely on online security to keep them safe. So why isn’t this a sufficient basis to allow online voting?"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Online Security and the difficulty for American voters"}]},{"type":"paragraph","children":[{"type":"span","value":"Before outlining why online voting isn’t allowed, despite rigorous online security existing, you should consider the voters themselves. There are numerous challenges for the average voter in America, all of which speak to wanting the convenience of online voting."}]},{"type":"paragraph","children":[{"type":"span","value":"Voting abroad: There were potentially 2.6 million eligible voters for the 2016 election, according to "},{"url":"http://www.rai.ox.ac.uk/news/could-us-overseas-voters-uk-france-canada-and-israel-swing-key-us-states","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"the latest research"}]},{"type":"span","value":". That is a significant number. However, to send their vote, different territories required different laws. For example, despite being US territories, residents of Guam, Northern Mariana Islands, Puerto Rico and the US Virgin Islands can’t vote unless they move to one of the 50 states. This highlights the first aspect: online interactions tends to undermine notions of territory."}]},{"type":"paragraph","children":[{"type":"span","value":"Long voting lines: Due to fewer polling stations, queues are also incredibly long. Early voting is also difficult to implement or sometimes opposed, for "},{"url":"https://thinkprogress.org/north-carolina-gops-new-argument-against-early-voting-people-could-die-before-election-day-8b7e36748248#.j2m9qr3nl","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"political"}]},{"type":"span","value":" – not practical – reasons."}]},{"type":"paragraph","children":[{"type":"span","value":"There are other issues, too, such as not making it a national holiday. This means those who depend on wages or tips lose out since they’re missing a day of work. Many people also feel intimidated or go about "},{"url":"http://www.reuters.com/article/us-usa-election-intimidation-idUSKBN12V28G","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"intimidating"}]},{"type":"span","value":" ordinary voters."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Why online voting is not the solution"}]},{"type":"paragraph","children":[{"type":"span","value":"Considering the difficulties of voting, it makes sense to conclude online voting could solve numerous issues. You can vote anytime, avoid queues, and so on. But in reality, the situation is more complicated. In 2004, a panel was tasked with overseeing online voting for soldiers and others posted overseas. As The New York Times "},{"url":"http://www.nytimes.com/2004/01/21/technology/report-says-internet-voting-system-is-too-insecure-to-use.html","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"recently reported"}]},{"type":"span","value":": “[the] system … to vote via the Internet is inherently insecure and should be abandoned, according to members of a panel of computer online security experts asked by the government to review the program.” The problem is how vulnerable the average personal computer is, especially to hacks."}]},{"type":"paragraph","children":[{"type":"span","value":"Of course, this only points to why you should not use personal computers as a means of electronic voting. "},{"url":"/press-center/sms-keeps-elections-safe-and-honest-clickatell-sms-deployed-to-invite-voters-to-text-election-practices-in-real-time/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"As we’ve reported before"}]},{"type":"span","value":", SMS messaging can be used as a tool to keep elections safe when done in the right conditions. Considering how much more secure a text message can be, it makes sense to rather shift focus toward different platforms rather than abandon the entire project."}]},{"type":"paragraph","children":[{"type":"span","value":"Of course, experts have said the entire idea must be put on ice until the internet itself is more secure. Comparing online security concerns to banks misses the point: what banks protect is money, which can be recovered, returned or replaced. A vote, however, does not exist in the same way. A hacker can alter a vote and it would not look out of place. Further, the governmental infrastructure is clearly lacking – with Russian hackers infiltrating the highest, most secure offices in the nation. The point is: if hackers are accessing "},{"url":"http://www.cbsnews.com/news/russian-hack-almost-brought-the-u-s-military-to-its-knees/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"the Joint Chiefs"}]},{"type":"span","value":"’ database, what hope does the average voter with a less-than-secure computer have? And considering the sheer number of votes cast, it simply would not be feasible in the near future."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s not that online voting is impossible. It’s that we have a long way to go before it’s even a consideration, given how online security remains a problem even within government departments."}]}]}}}},{"seo":{"title":"Clickatell SMS Platform: Bringing SMS to the client-business conversation","description":"Clickatell explains how Platform can create and allows a more streamlined conversation between business and their customers.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633176328-istock000016615403medium300dpicmyk-300x122.jpg?auto=format","id":"DatoCmsAsset-25988261"}},"internalName":"Clickatell SMS Platform: Bringing SMS to the client-business conversation","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633176328-istock000016615403medium300dpicmyk-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633176328-istock000016615403medium300dpicmyk-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633176328-istock000016615403medium300dpicmyk-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633176328-istock000016615403medium300dpicmyk-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgNBg4IDQgLDQoSDCQKDQ0NDhcNDREMFxUZGBYfFhUmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgoOHBENHDscFhw7Oy8vLy87Ly8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAAAQT/xAAVEAEBAAAAAAAAAAAAAAAAAAAAIf/EABcBAAMBAAAAAAAAAAAAAAAAAAIEBQH/xAAaEQACAwEBAAAAAAAAAAAAAAABAgAREgQD/9oADAMBAAIRAxEAPwDdSqNKioC+7akFChUXKydDZn//2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633176328-istock000016615403medium300dpicmyk-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgNBg4IDQgLDQoSDCQKDQ0NDhcNDREMFxUZGBYfFhUmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgoOHBENHDscFhw7Oy8vLy87Ly8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAAAQT/xAAVEAEBAAAAAAAAAAAAAAAAAAAAIf/EABcBAAMBAAAAAAAAAAAAAAAAAAIEBQH/xAAaEQACAwEBAAAAAAAAAAAAAAABAgAREgQD/9oADAMBAAIRAxEAPwDdSqNKioC+7akFChUXKydDZn//2Q=="}},"id":"DatoCmsTemplateArticle-62248863","title":"Clickatell SMS Platform: Bringing SMS to the client-business conversation","slug":"clickatell-platform-sms","meta":{"updatedAt":"2022-10-26T22:04:02.449+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Clickatell SMS Platform"}]},{"type":"paragraph","children":[{"type":"span","value":"The smartphone saturation wave that has washed over developing markets has one major ripple effect. It’s changing the way customers are engaging with brands. This changing tide demands a response from businesses that hope to remain relevant to their markets and "},{"url":"/products/sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell SMS Platform"}]},{"type":"span","value":" is here to make that happen."}]},{"type":"paragraph","children":[{"type":"span","value":"While most companies are focusing on millennials and their contribution to this change, the really progressive businesses are looking a little further down the line. Generation Z – that is the age group between one and twenty – are bringing their own communication demands to the table and businesses that are unprepared face future crisis if they fail to adapt. It’s clear that mobile phones are here to stay. So, finding ways to allow for customer engagement using this channel should be an absolute priority for businesses in the next five to ten years. This is because businesses are moving from mobile-first to mobile always."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/clickatell-platform-sms-business/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Why Clickatell SMS Platform and SMS make all the difference to your business"}]}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell’s CEO, Deon van Heerden has coined the phrase “digital gap analysis” and has this to say about how businesses need to adapt to the digital evolution:"}]},{"type":"paragraph","children":[{"type":"span","value":"“Companies that are looking to tap into the opportunities of digitalization should start by understanding their customers better. A thorough analysis of their customer, including how they interact, where they can be found and how they want to be engaged with, should be conducted."}]},{"type":"paragraph","children":[{"type":"span","value":"In keeping with the true meaning of the word ‘digitalization’, companies should be seizing the opportunity to change their processes. They should look carefully at their workflows and, if necessary, overhaul them. More often than not, it’s the operational processes and the flow of data which, if not shifted to suit the consumer, lead to poor customer experience.”"}]},{"type":"paragraph","children":[{"type":"span","value":"And to fill this digital gap, we recently launched "},{"url":"/products/sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell SMS Platform"}]},{"type":"span","value":", a mobile messaging solution that enables businesses to create and implement faster, customizable communication solutions. Designed to equip businesses with the necessary communication tools, SMS Platform creates and facilitates a more streamlined conversation between said businesses and their customers."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"How does Platform benefit businesses?"}]},{"type":"paragraph","children":[{"type":"span","value":"Well, the SMS Platform allows businesses to "},{"url":"/articles/digital-marketing/clickatell-platform-changes-sms-game/","type":"link","children":[{"type":"span","value":"build the conversation"}]},{"type":"span","value":" channels they have, their way. It gives them the ability to SMS-enable any application, website or system, gains complete control over their customer communication, creates customizable content, takes advantage of international two-way messaging, and more."}]},{"type":"paragraph","children":[{"type":"span","value":"In layman’s terms, the SMS Platform is a conversation enabler. And, since it’s through conversation that businesses can introduce their customers to new services and products and develop future products, it’s a business enabler too. SMS Platform equips businesses with tools that streamline and manage business operational processes more effectively."}]},{"type":"paragraph","children":[{"type":"span","value":"How does the system do all that it promises? It offers one-way and two-way SMS messaging options that include dedicated routes for time sensitive messages such as one-time PINs or instant notifications. The system has a truly global reach through the use of Clickatell’s SMS gateway which covers 220 territories and more than 1 000 different mobile networks. It’s also extremely user-friendly, with wizard-driven code generation, user-friendly implementation, and no need for ‘rip out and replace’ installation."}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell SMS Platform was launched in late-2016 and new channels such as email and IP chat will be integrated in the near future. In addition, any channels that are deemed critical enough to future business operations will be added in time, so don’t hesitate to "},{"url":"mailto:expertadvisors@clickatell.com","type":"link","children":[{"type":"span","value":"contact us with ideas"}]},{"type":"span","value":"."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Clickatell SMS Platform has a ton of great new features that include:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"A single account interface that allows for multiple users"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Web-based and extremely user-friendly"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Scalable, flexible and easy to integrate with existing infrastructure and systems"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"The ability to deliver thousands of messages every second"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Role, rights and permissions-based access facilitating greater control"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Unlimited testing in our sandbox environment"}]}]}]},{"type":"heading","level":4,"children":[{"type":"span","value":"The implications are unique to your business and include benefits like:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"The creation of personalized correspondence with the customer"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"A competitive edge in the market"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Generally streamlined customer communications"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Fast, effortless and competitively affordable"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"An extremely high open rate which near-guarantees that the message is read"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Near-instant message delivery ensures that messages are read quickly"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Smoother business processes due to more efficient communication"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"100% secure and entrusted by over 15 000 clients across the globe"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Faster business decision making based on deep insights through big data and automation"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Improved efficiency"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Reduced costs and increased revenue"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Greater customer experience through streamlined processes"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell SMS Platform opens an affordable, efficient and attractive line of communication with your customers and allows you access from anywhere in the world. Our "},{"url":"/pricing-and-coverage/message-pricing/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"SMS pricing estimator"}]},{"type":"span","value":" ensures that you’ll find a solution that suits your budget and business processes. SMS Platform promises to keep your business relevant in an ever-evolving mobile world with faster and more efficient conversations between you and your customers. Read more "},{"url":"/products/sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"about the system"}]},{"type":"span","value":" or "},{"url":"/sign-up/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"sign up for a free account today"}]},{"type":"span","value":" and enjoy unlimited testing in our free and flexible sandbox testing environment."}]}]}}}},{"seo":{"title":"2016 was the year of augmented reality","description":"Explore how 2016 became a breakthrough year for augmented reality. Discover the innovations and trends that shaped the future of AR technology and its impact on industries.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633176567-social-1-300x117.jpg?auto=format","id":"DatoCmsAsset-25988360"}},"internalName":"2016 was the year of augmented reality","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633176567-social-1-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633176567-social-1-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633176567-social-1-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633176567-social-1-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDRAQDhgODg0ODh0UDQ0YFxMZGBYTFhUdICsjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFhw7Oy8vLy8vLy8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABAv/EACEQAAEDAgcBAAAAAAAAAAAAAAEAAgQGMQMFERIhMpET/8QAFQEBAQAAAAAAAAAAAAAAAAAABQP/xAAaEQACAwEBAAAAAAAAAAAAAAACAwABIhIR/9oADAMBAAIRAxEAPwDMyBBwyNHhF8lgxXYeocEm5i528cn1MdOE/AcmyKfXpyiCzLqaLGYzsFEOqwnbcqJRS64qQMtT/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633176567-social-1-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDRAQDhgODg0ODh0UDQ0YFxMZGBYTFhUdICsjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFhw7Oy8vLy8vLy8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABAv/EACEQAAEDAgcBAAAAAAAAAAAAAAEAAgQGMQMFERIhMpET/8QAFQEBAQAAAAAAAAAAAAAAAAAABQP/xAAaEQACAwEBAAAAAAAAAAAAAAACAwABIhIR/9oADAMBAAIRAxEAPwDMyBBwyNHhF8lgxXYeocEm5i528cn1MdOE/AcmyKfXpyiCzLqaLGYzsFEOqwnbcqJRS64qQMtT/9k="}},"id":"DatoCmsTemplateArticle-62249007","title":"2016 was the year of augmented reality","slug":"2016-year-augmented-reality","meta":{"updatedAt":"2025-01-10T08:33:40.782+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Tech progress has gained enormously this year, with so much being pushed out, it’s been hard to keep up. Yet, one key area that has emerged in consumers’ homes has been the increasing number of alternate reality headsets. This is important for all businesses to consider since it is a new platform that has numerous uses not explored yet. To that end, let’s consider what augmented reality has meant for 2016."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"What is augmented reality?"}]},{"type":"paragraph","children":[{"type":"span","value":"Virtual reality is far more popular than augmented, in terms of renown. Most people have seen how people put on goggles and can be transported to virtual worlds. 2016 was when virtual reality was no longer only in science-fiction movies. With commercial products like the Sony Playstation VR and the Oculus Rift, consumers have been able to acquire these as retail items. Of course, they are very expensive but they’re also extremely new. They’re also not as niche as many would think. A "},{"url":"http://www.gamesindustry.biz/articles/2016-11-29-vr-the-biggest-loser-this-holiday","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"revised forecast for 2016"}]},{"type":"span","value":" indicated that the number of units sold is just under 750k for the PlayStation VR."}]},{"type":"paragraph","children":[{"type":"span","value":"But, virtual reality is not augmented reality."}]},{"type":"paragraph","children":[{"type":"span","value":"When you talk about augmented reality, you are discussing simulating digital experiences on to the world. Users can still see the world around them but augmented reality devices impose digital simulations on top of this. This can be everything from looking through your phone camera at the outside world to more advanced headsets. Though these might not occupy as many homes, there is still reason to think augmented reality devices will see a surge in terms of interest."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"2016 and augmented reality"}]},{"type":"paragraph","children":[{"url":"http://www.mirror.co.uk/tech/pokemon-go-app-named-most-9375173","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Pokemon Go"}]},{"type":"span","value":" was the most downloaded game in 2016 and it was entirely about augmented reality. It simulated tiny creatures that users could “catch” by interacting with their phones. Using the technology Niantic Labs had perfected with their previous game, users wander around their world and “see” these fantastical creatures through their phones. Though fewer people are playing it these days, it’s still popular – "},{"url":"http://www.ign.com/articles/2016/10/03/pokemon-go-hype-is-slowing-but-still-making-2-million-a-day","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"just in October"}]},{"type":"span","value":", it was still raking in $2 million a day."}]},{"type":"paragraph","children":[{"type":"span","value":"Snapchat, the popular app that many teens use, let users impose filters called “Lenses” that altered what people saw when using it. People put funny faces and other digital designs over themselves as they used the app. What’s most interesting is how this applies to advertising and business. As Quartz "},{"url":"https://qz.com/715103/snapchat-has-quietly-introduced-the-world-to-augmented-reality/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"notes"}]},{"type":"span","value":": “with the AR features fuelling a growth in engagement for Snapchat, [analysts say] that features like Lenses could pull advertising dollars from, say, Facebook or Instagram, platforms which have been seen their rapid growth start to plateau ever so slightly.”"}]},{"type":"paragraph","children":[{"type":"span","value":"So while many of us looked on in wonder at virtual reality, it seems that augmented reality actually secured itself far more in 2016. "},{"url":"https://www.clickatell.com/articles/digital-marketing/personalize-in-store-shopping-with-mobile-marketing","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"As we’ve pointed out before"}]},{"type":"span","value":", there are all sorts of implications upcoming tech will have on consumers and marketing. Augmented reality must be added to these considerations going forward."}]}]}}}},{"seo":{"title":"Will Amazon Go's AI put an end to thousands of retail jobs?","description":"Clickatell looks at Amazon's AI product, GO, and how it is set to shake up the retail business.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633103094-yiiuyiujjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjj.jpg?auto=format","id":"DatoCmsAsset-25866689"}},"internalName":"Will Amazon Go's AI put an end to thousands of retail jobs?","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633103094-yiiuyiujjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjj.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633103094-yiiuyiujjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjj.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633103094-yiiuyiujjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjj.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633103094-yiiuyiujjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjj.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoRCAgLCg0NDg0QDQ0NDhINDQ0NFx8aGBYTFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgcOHBAQHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQABB//EAB8QAAEDAwUAAAAAAAAAAAAAAAABAwQCIVEREjEyQf/EABYBAAMAAAAAAAAAAAAAAAAAAAECBP/EABkRAAIDAQAAAAAAAAAAAAAAAAABAhIxEf/aAAwDAQACEQMRAD8A0KXMp0uoHRIbX0Hn8ALSrkMGuYFjGVIp22UsXv8AUhFNq2DH/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633103094-yiiuyiujjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjj.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoRCAgLCg0NDg0QDQ0NDhINDQ0NFx8aGBYTFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgcOHBAQHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQABB//EAB8QAAEDAwUAAAAAAAAAAAAAAAABAwQCIVEREjEyQf/EABYBAAMAAAAAAAAAAAAAAAAAAAECBP/EABkRAAIDAQAAAAAAAAAAAAAAAAABAhIxEf/aAAwDAQACEQMRAD8A0KXMp0uoHRIbX0Hn8ALSrkMGuYFjGVIp22UsXv8AUhFNq2DH/9k="}},"id":"DatoCmsTemplateArticle-62103182","title":"Will Amazon Go's AI put an end to thousands of retail jobs?","slug":"amazon-go-ai-retail","meta":{"updatedAt":"2022-10-26T22:03:30.904+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Amazon goes AI"}]},{"type":"paragraph","children":[{"type":"span","value":"Amazon has just launched a retail experience like no other. Customers are now, thanks to AI technology, able to walk in, grab what they want, and walk out. No queues. No checkouts. And, while still in the beta phase of testing, Amazon Go is set to shake things up on a number of levels including business. Tim Dunlop of "},{"type":"span","marks":["emphasis"],"value":"The Guardian "},{"url":"https://www.theguardian.com/sustainable-business/2016/sep/26/humans-are-going-to-have-the-edge-over-robots-where-work-demands-creativity","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"says"}]},{"type":"span","value":" it’s confirmation that we’re moving from a globalized world of manufacturing giants to a networked one of technology giants. So just what does Amazon’s Go mean for business?"}]},{"type":"paragraph","children":[{"type":"span","value":"The world’s most advanced shopping technology piggybacks off of the same technology that’s involved in self-driving cars: AI and machine learning. "},{"url":"https://www.amazon.com/b?node=16008589011&tag=bisafetynet-20","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Amazon explains it in their FAQ"}]},{"type":"span","value":":"}]},{"type":"paragraph","children":[{"type":"span","value":"“Our just walk out technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. Shortly after, we’ll charge your Amazon account and send you a receipt.”"}]},{"type":"paragraph","children":[{"type":"span","value":"This progression comes in the wake of a general business trend towards customer service. And the two play off each other: As new technologies enable easier business transactions, customers’ expectations of customer service and sales support increase. Amazon Go is a prime example of the balance between customer and business and falls in the realm of self-service."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s into this space that Clickatell’s launched a product that offers users self-service. "},{"url":"/products/interact/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" replaces traditional support methods with real-time communication and intelligent workflow automation. This new platform answers the call for self-service, seamlessly connecting businesses to their markets and vice versa, through artificially intelligent channels. And seamless means instant. No more wasting time on hold, listening to fake messages. Customers are connected immediately as and when they need to be."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"So is AI set to cut thousands of jobs?"}]},{"type":"paragraph","children":[{"type":"span","value":"The fear is that self-service retail will usher in a trend where AI systems replace actual people in the workplace, resulting in massive job loss. But, while there are obvious benefits to automated checkouts and a streamlined cashier-less system, it’s important that progress doesn’t coincide with people-less customer experience. People shop for four main reasons:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"To get what they want."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"To break up the day."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"For the experience."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"And to interact with people."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"That last reason is crucial. So, as the technology trends towards "},{"url":"https://en.wikipedia.org/wiki/Automated_retail","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"automated retail "}]},{"type":"span","value":"continue to gain traction, businesses need to learn to balance the two: people and AI. While some processes such as checkout might lend themselves to having a machine do all the work, there are others where the human touch is crucial. Because it’s in those spaces that the customer can make an emotional connection to the brand."}]},{"type":"paragraph","children":[{"type":"span","value":"The challenge is that waiting in long queues before talking to a tired, surly cashier might not be the best human interaction for a customer to experience. This means that Amazon Go (and those that follow) need to find other ways to provide human interaction. Here are three ways that businesses could incorporate human to human connections:"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"A concierge service:"},{"type":"span","value":" In almost any setting, customers will appreciate a knowledgeable and approachable employee who can give them key information and provide a touch of warmth in the process."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Greeters:"},{"type":"span","value":" Contact with the customer at the beginning and end of their experience can be invaluable. A positive experience at the start of their retail experience can go a long way in the mind of the customer."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Samplers:"},{"type":"span","value":" Having back-of-house staff on the front-of-house floor offering free samples and otherwise engaging with customers can be a warm, positive experience for customers."}]},{"type":"paragraph","children":[{"type":"span","value":"While the future of retail might be far more streamlined and automated thanks to the advances in AI technology, human contact is still as vital as it has ever been. Innovations like Amazon Go need to be handled with kid gloves, noting the frailties of the trend but also nurturing the positives that technology brings. If you’re interested in learning more about other AI trends, "},{"url":"/articles/technology/demystifying-artificial-intelligence-buzzwords/","type":"link","children":[{"type":"span","value":"read our blog post that demystifies artificial intelligence buzzwords"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"What is Blockchain and what does it mean for cyber security?","description":"Clickatell explains what the concept of the blockchain is and what it means for cyber security.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633103339-kadhdgajd.jpg?auto=format","id":"DatoCmsAsset-25866710"}},"internalName":"What is Blockchain and what does it mean for cyber security?","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633103339-kadhdgajd.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633103339-kadhdgajd.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633103339-kadhdgajd.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633103339-kadhdgajd.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoTCAgLCg4XDhgNDQ0VDh0QFg0YFxUZGCIVIhUaLysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFh07Ly8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAMEBgf/xAAkEAABAwIEBwAAAAAAAAAAAAABAAIEAwUGEiExERMUIjJRkf/EABcBAAMBAAAAAAAAAAAAAAAAAAMEBQH/xAAZEQACAwEAAAAAAAAAAAAAAAABAgARMjH/2gAMAwEAAhEDEQA/ACGGp8KpT0eFOvUiIY54uCzjBrnZPI/Udvbj0x1OyKxYDswFbzHrebcaxzVAkqRHe7nnuO/tJSndr7HlK1mf/9k="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633103339-kadhdgajd.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoTCAgLCg4XDhgNDQ0VDh0QFg0YFxUZGCIVIhUaLysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFh07Ly8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAMEBgf/xAAkEAABAwIEBwAAAAAAAAAAAAABAAIEAwUGEiExERMUIjJRkf/EABcBAAMBAAAAAAAAAAAAAAAAAAMEBQH/xAAZEQACAwEAAAAAAAAAAAAAAAABAgARMjH/2gAMAwEAAhEDEQA/ACGGp8KpT0eFOvUiIY54uCzjBrnZPI/Udvbj0x1OyKxYDswFbzHrebcaxzVAkqRHe7nnuO/tJSndr7HlK1mf/9k="}},"id":"DatoCmsTemplateArticle-62103204","title":"What is Blockchain and what does it mean for cyber security?","slug":"blockchain-cybersecurity","meta":{"updatedAt":"2022-11-16T12:55:48.271+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Blockchain and cyberspace"}]},{"type":"paragraph","children":[{"type":"span","value":"Cyber security has been a hot-button issue in 2016 and hacking dominated the information security news this year. With everything from the US Presidential Elections to Yahoo email accounts being targeted by hackers, it makes sense the world has become more sensitive about protecting its data. To that end, it’s worth considering Blockchain "},{"url":"https://www.cryptocoinsnews.com/walmart-tests-blockchain-tackle-food-safety/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"which Walmart recently decided to test in its systems"}]},{"type":"span","value":". Let’s consider what Blockchain is and why it’s being considered for data management security."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"So what exactly is Blockchain?"}]},{"type":"paragraph","children":[{"type":"span","value":"Consider the concept of a ledger. Transactions are recorded, allowing for transparency and an indication that no shady dealings are occurring. After all, proper recording in a ledger would mean everything balances out in the end. It also requires no oversight, since the ledger would balance itself out with proper transactions. This is what lies at the heart of Blockchain. It is a digital ledger, shared within a network, using encryption. The name itself comes from the inherently secure form of transactions that take place, as The Wall Street Journal "},{"url":"https://blogs.wsj.com/cio/2016/02/02/cio-explainer-what-is-blockchain/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"explains"}]},{"type":"span","value":":"}]},{"type":"paragraph","children":[{"type":"span","value":"“Once a block of data is recorded on the blockchain ledger, it’s extremely difficult to change or remove. When someone wants to add to it, participants in the network — all of whom have copies of the existing blockchain — run algorithms to evaluate and verify the proposed transaction.”"}]},{"type":"paragraph","children":[{"type":"span","value":"When the majority of nodes agree that the transaction looks valid, the new transaction gets approved and a new block is added to the chain. This has been central to Bitcoin transactions, "},{"url":"/articles/technology/bitcoin-ecommerce/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"which we’ve discussed previously"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"While any form of encryption and security intervention is important, Blockchain is impressive thanks to it negating the requirement for oversight. This makes transactions faster. As one expert in innovation "},{"url":"http://www.techworld.com/e-commerce/why-banks-are-betting-on-blockchain-transform-financial-sector-3621840/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"told TechWorld"}]},{"type":"span","value":": “[With Blockchain] it could mean payments that are much faster: today international payments can take days, this could take minutes or even seconds.”"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/bitcoin-ecommerce/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Beginner’s guide to Bitcoin and what it means for ecommerce"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Not so fast"}]},{"type":"paragraph","children":[{"type":"span","value":"Of course, nothing is perfect. Critics have highlighted that with Blockchain, its international distribution means there’s no standard set of rules to follow. After all, there will be different blockchains for different types of transactions, between different networks. As Thomas MacCaulay "},{"url":"http://www.techworld.com/startups/what-are-limitations-of-blockchain-experts-from-odi-explain-3648881/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"put it"}]},{"type":"span","value":": “The fragmented landscape of competing blockchains has failed to produce international standards for the technology.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Another problem is transparency, which works in situations like Bitcoin – where anonymity prevails – but won’t work when it involves your bank statements. No one wants to show their bank statement to the world. Further, as the “right to be forgotten” becomes central to digital law, the permanency of the blockchain makes that difficult."}]},{"type":"paragraph","children":[{"type":"span","value":"If everything is encrypted, there is a chance that everything could be lost if the “key” is, too. Additionally, as we’ve seen this year, nothing is impenetrable if it’s online. Smart hackers always find away."}]},{"type":"paragraph","children":[{"type":"span","value":"Technology will affect everything about the world, from marketing trends to how new machines are built. "},{"url":"/products/interact/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":", for example, changes how businesses interact with customers. With Blockchain, there’s a chance to change how people engage in transactions. But as is the case with all forms of technological progress, it must be looked at carefully before you take it further."}]}]}}}},{"seo":{"title":"Facebook is using AI to remove fake news","description":"Clickatell discusses how Facebook is using machine learning and artificial intelligence to combat the growing problem of fake news.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633103539-84h-su.jpg?auto=format","id":"DatoCmsAsset-25866729"}},"internalName":"Facebook is using AI to remove fake news","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633103539-84h-su.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633103539-84h-su.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633103539-84h-su.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633103539-84h-su.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ8XDg8WDg4NFR0NDQ4YFxcaGBYTFhUaKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFhw7Oy8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQABA//EAB8QAAIBAwUBAAAAAAAAAAAAAAABAwISMQQREyFRBf/EABYBAQEBAAAAAAAAAAAAAAAAAAQFA//EABoRAAICAwAAAAAAAAAAAAAAAAECADIDESH/2gAMAwEAAhEDEQA/AH0XyoKHumMtPp46UkmARt+h0D6FFNCHTLkItDuGOzJZnU3ZkhOYdmDO+7T/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633103539-84h-su.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ8XDg8WDg4NFR0NDQ4YFxcaGBYTFhUaKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFhw7Oy8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQABA//EAB8QAAIBAwUBAAAAAAAAAAAAAAABAwISMQQREyFRBf/EABYBAQEBAAAAAAAAAAAAAAAAAAQFA//EABoRAAICAwAAAAAAAAAAAAAAAAECADIDESH/2gAMAwEAAhEDEQA/AH0XyoKHumMtPp46UkmARt+h0D6FFNCHTLkItDuGOzJZnU3ZkhOYdmDO+7T/2Q=="}},"id":"DatoCmsTemplateArticle-62103219","title":"Facebook is using AI to remove fake news","slug":"facebook-using-ai-remove-fake-news","meta":{"updatedAt":"2022-11-17T12:40:48.880+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI and fake news"}]},{"type":"paragraph","children":[{"type":"span","value":"After the US Presidential Election, many were furious at Facebook for helping to spread fake news. People were sharing stories that had little or no basis in reality, fuelling concerns that many votes were based on false beliefs. There was also the concern that it could lead to potentially violent incidents, "},{"url":"https://www.theguardian.com/us-news/2016/dec/13/pizzagate-gunman-planned-raid-recruit-friends","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"as did happen"}]},{"type":"span","value":". To combat the spread of fake news, it was recently revealed that Facebook would be using AI to help clamp down on illegitimate sources of news. Let’s examine what this means."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How fake news became a problem"}]},{"type":"paragraph","children":[{"type":"span","value":"The US Election season sees a flurry of articles, all of it drenched in intense emotional responses due to the stakes involved. It’s very hard for any middle ground to be reached, as people firmly believe their party or candidate is right. In this volatile atmosphere, with people more prepared to spread outrage than interrogating sources, fake news can spread like wildfire. Facebook came under a lot of fire because it served as a way for fake news to spread easily. As Gizmodo"},{"url":"https://gizmodo.com/facebooks-fight-against-fake-news-was-undercut-by-fear-1788808204","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" summarized"}]},{"type":"span","value":":"}]},{"type":"paragraph","children":[{"type":"span","value":"“Critics have accused the social network of allowing false and hoax news stories to run rampant, with some suggesting that Facebook contributed to Donald Trump’s election by letting hyper-partisan websites spread false and misleading information.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Whatever one’s position or preferred candidate, everyone can agree truth is better than fiction. You want to support or oppose someone for what they actually did, not on what a fake news site said they did. Of course, fake news is nothing new, but it is finding new ground that we have a chance of controlling. Facts should matter when making decisions since it actually deals with the real world. Otherwise, you’d just be making bad decisions."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Why Facebook was at fault and what their solution is"}]},{"type":"paragraph","children":[{"url":"http://nymag.com/selectall/2016/11/donald-trump-won-because-of-facebook.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"NY Mag’s Max Read put the fault"}]},{"type":"span","value":" of fake news, admittedly hyperbolically, at Facebook’s feet stating that Facebook’s mechanisms for distribution as well as it’s gigantic audience, “makes it the only site to support a genuinely lucrative market in which shady publishers trade traffic by enticing people off Facebook and onto ad-festooned websites, using stories that are alternately made up, incorrect, exaggerated beyond all relationship to truth, or all three.”"}]},{"type":"paragraph","children":[{"type":"span","value":"How right Read is, is up for debate. However, this is merely a comprehensive overview of the challenge many have said Facebook faces. And Facebook itself is responding. As the Wall Street Journal"},{"url":"https://www.wsj.com/articles/facebook-could-develop-artificial-intelligence-to-weed-out-fake-news-1480608004","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" reports"}]},{"type":"span","value":", the social media giant is using artificial intelligence (AI) to help combat the spread of fake news. With machine learning and other advanced functions, it’s hoped that this new system can whittle down sources of fake news so that no one can spread it to those within their circles."}]},{"type":"paragraph","children":[{"type":"span","value":"Many critics have highlighted that Facebook’s refusal to intervene is irresponsible. After all, if other media sites have internal processes to determine good and bad sources, Facebook should too. Mark Zuckerberg had consistently opposed the view that Facebook is a media company to dismiss these claims but recently might’ve come around."}]},{"type":"paragraph","children":[{"type":"span","value":"As the Guardian"},{"url":"https://www.theguardian.com/technology/2016/dec/22/mark-zuckerberg-appears-to-finally-admit-facebook-is-a-media-company","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" reported"}]},{"type":"span","value":", Zuckerberg said: “We don’t write the news that people read on the platform. But at the same time we also know that we do is a lot more than just distribute news, and we’re an important part of the public discourse.”"}]},{"type":"paragraph","children":[{"type":"span","value":"This helps solidify the point that Facebook is taking its opposition to fake news and encouragement of proper sources seriously. With machine learning and proper implementation of artificial intelligence, they may have a powerful method to do so."},{"url":"/articles/technology/businesses-can-use-ai-improve-customer-service-crm/","type":"link","children":[{"type":"span","value":" As we’ve said before"}]},{"type":"span","value":", you can and must consider using AI to enhance your customer experience. If Facebook is doing it, it may be time for other businesses to follow."}]}]}}}},{"seo":{"title":"IoT companies you need to know about","description":"Clickatell looks at some of the big businesses active in the IoT including IBM, OpenRemote, and Bosch.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633103704-djahh-j.jpg?auto=format","id":"DatoCmsAsset-25866735"}},"internalName":"IoT companies you need to know about","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633160686-sdfdjgffj.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633160686-sdfdjgffj.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633160686-sdfdjgffj.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633160686-sdfdjgffj.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICA8QDQ4SDhgNDgUOCxUNChENFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHBAQHDscIhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAIBAAAQMCBwAAAAAAAAAAAAAAAAECBBE0AwUGEiExMv/EABcBAAMBAAAAAAAAAAAAAAAAAAIDBAH/xAAcEQABAwUAAAAAAAAAAAAAAAAFAAMRAQQTQVH/2gAMAwEAAhEDEQA/AGbJC7kKGBJpgVJZPSD+FbiWrcJTSJy4LylepZbnJwBjn3QFGEVxZR8rC//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633160686-sdfdjgffj.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICA8QDQ4SDhgNDgUOCxUNChENFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHBAQHDscIhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAIBAAAQMCBwAAAAAAAAAAAAAAAAECBBE0AwUGEiExMv/EABcBAAMBAAAAAAAAAAAAAAAAAAIDBAH/xAAcEQABAwUAAAAAAAAAAAAAAAAFAAMRAQQTQVH/2gAMAwEAAhEDEQA/AGbJC7kKGBJpgVJZPSD+FbiWrcJTSJy4LylepZbnJwBjn3QFGEVxZR8rC//Z"}},"id":"DatoCmsTemplateArticle-62108820","title":"IoT companies you need to know about","slug":"iot-companies-need-know","meta":{"updatedAt":"2022-11-17T12:41:34.610+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"IoT Companies"}]},{"type":"paragraph","children":[{"type":"span","value":"In this increasingly connected world, technology has advanced in ways few could’ve predicted. The Internet has changed the landscape dramatically, shifting society, business and lives toward new paths. As with all form of progress, much gets left behind but you end up with even more being gained. One area that deserves attention is the end result of smart machines talking to each other: the Internet of Things (IoT)."}]},{"type":"paragraph","children":[{"type":"span","value":"Some businesses have taken the concept to heart and begun using IoT as central to their work. Let’s consider a few and see what they mean for their respective industries."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The Internet of Things and business"}]},{"type":"paragraph","children":[{"type":"span","value":"Everything from phones and televisions to fridges and toasters is capable of being connected to the Internet. Even devices we wouldn’t assume can benefit from online finding themselves being built precisely with that in mind. In this way, more devices are capable of connecting, leading to the Internet of Things. As Business Insider "},{"url":"http://www.businessinsider.com/what-is-the-internet-of-things-definition-2016-8","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"defines"}]},{"type":"span","value":" it:"}]},{"type":"paragraph","children":[{"type":"span","value":"“The IoT refers to the connection of devices (other than typical fare such as computers and smartphones) to the Internet. Cars, kitchen appliances, and even heart monitors can all be connected through the IoT. And as the Internet of Things grows in the next few years, more devices will join that list.”"}]},{"type":"paragraph","children":[{"type":"span","value":"One prediction in 2015 estimated that in 2016 6.4 billion connected things will be used. Naturally, this not only changes what gets manufactured but also what gets used. Businesses can find themselves changing policy or direction based on the capabilities of newly connected devices. For example, a banking app on your phone can pay for items in a store, leading to messages received on your computer. Cloud-based documents can be altered on one device (say a computer) and reflected, in real-time, on another (for example, a tablet). All of this hinges on the internet relaying data across and between devices."}]},{"type":"paragraph","children":[{"type":"span","value":"To get a sense of what the IoT looks like, consider some businesses using it for their products and services."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"IBM and IoT"}]},{"type":"paragraph","children":[{"url":"https://www.ibm.com/internet-of-things","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Watson, IBM’s major computer system, is being developed with the Internet of Things in mind"}]},{"type":"span","value":". It can respond in real-time to questions, for example, reaching across data streams to provide answers. While this might appear to be merely a Google search, the ability to be highly specific is key to the platform’s IoT solutions. The system will use the IoT to understand intents by interacting with users using natural language processing as well as identify reasons by applying probabilities and analytics and have the ability to learn as users interact with the system. This is only possible because of the Internet of Things."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"OpenRemote"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s not only devices benefitting from the IoT but entire cities. As OpenRemote demonstrates, everything from crowd management to adaptive lighting can be monitored and managed by their "},{"url":"http://www.openremote.com/smart-city/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"systems"}]},{"type":"span","value":". Using OpenRemote Designer, for example, one lighting services company had management control over the lighting on different ski-slopes it was overseeing."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Bosch"}]},{"type":"paragraph","children":[{"type":"span","value":"Developing an entire IoT suite, Bosch has allowed for security and ease of access, specifically for the home. For example, "},{"url":"https://www.bosch-si.com/solutions/cross-industry-solutions/device-management/reference-project-indego-connect.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"you can operate a lawn mower from your phone"}]},{"type":"span","value":". According to Bosch, the Indego is the first robotic lawn mower with a free GSM connection that can be operated simply and conveniently using an app. Who could’ve guessed we’ve reached a point where your phone could do your gardening?"}]},{"type":"paragraph","children":[{"type":"span","value":"These are just some companies with incredible applications of the IoT. "},{"url":"/articles/technology/what-does-the-internet-of-things-mean-for-your-business/","type":"link","children":[{"type":"span","value":"As we’ve pointed out before"}]},{"type":"span","value":", the Internet of Things will have a major effect on business. Seeing how much it's already affecting the world today, it’s worth finding out precisely what this means from a business standpoint for the future."}]}]}}}},{"seo":{"title":"Why Clickatell SMS Platform and SMS make all the difference to your business","description":"Clickatell shows how its Platform product and SMS to streamline business processes and workflow with examples in the retail industry.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format","id":"DatoCmsAsset-25873334"}},"internalName":"Why Clickatell SMS Platform and SMS make all the difference to your business","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg0SEggVBg4JDQ0JDQgGDhENFhENFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFRAQHDscIhwvLy8vLy8vLy8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwUG/8QAGhAAAgMBAQAAAAAAAAAAAAAAAAECBDEFA//EABYBAAMAAAAAAAAAAAAAAAAAAAMEBf/EABkRAAEFAAAAAAAAAAAAAAAAAAABAgMEEf/aAAwDAQACEQMRAD8At2araERpNxKtnBflhHisuHJDN9GlJLAKvTwAy2HA9U//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg0SEggVBg4JDQ0JDQgGDhENFhENFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFRAQHDscIhwvLy8vLy8vLy8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwUG/8QAGhAAAgMBAQAAAAAAAAAAAAAAAAECBDEFA//EABYBAAMAAAAAAAAAAAAAAAAAAAMEBf/EABkRAAEFAAAAAAAAAAAAAAAAAAABAgMEEf/aAAwDAQACEQMRAD8At2araERpNxKtnBflhHisuHJDN9GlJLAKvTwAy2HA9U//2Q=="}},"id":"DatoCmsTemplateArticle-62110297","title":"Why Clickatell SMS Platform and SMS make all the difference to your business","slug":"clickatell-platform-sms-business","meta":{"updatedAt":"2022-11-22T14:40:28.286+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Business uses of Clickatell Platform"}]},{"type":"paragraph","children":[{"type":"span","value":"Communications behavior is changing. And rapidly so. We see it in the way people consume data, consume content and interact with each other. Mobile phones are fast becoming the go-to point of communication. This is as true in the workplace as it is in everyday life. So how can employers best harness this channel and use it to the advantage of both business and employee? "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"Clickatell SMS Platform"}]},{"type":"span","value":" was launched to do just this, and companies are quickly realizing its potential to streamline business processes and workflow. Let’s take a look at some real-world examples of how this bulk SMS system works and what it offers businesses."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/clickatell-platform-changes-sms-game/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Clickatell SMS Platform changes the SMS game"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Clickatell SMS Platform for Retail"}]},{"type":"paragraph","children":[{"type":"span","value":"The retail industry is perhaps one of the most aggressively competitive industries out there. Not only are physical stores competing for a piece of the pie, online stores now offer more choice than ever before. The way people shop has also shifted, with less brand loyalty and a greater tendency towards product research and variety."}]},{"type":"paragraph","children":[{"type":"span","value":"While many business owners are ignorant of the sales slipping through their fingers, there are many who have embraced our latest product and are already reaping the benefits. Clickatell Platform can enable retail businesses in the following ways:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Loyalty programs"}]},{"type":"paragraph","children":[{"type":"span","value":"Customer loyalty programs that leverage bulk SMS messaging are able to be that much more present in the mind of the consumer. This awareness leads to significant increases in the response to offers and the redemption of coupons or giveaways. In many cases, there is up to a 300 percent greater response as compared to email or hard copy offers."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Sales promotions"}]},{"type":"paragraph","children":[{"type":"span","value":"Need customer footfall in your business? Why not have a sale? And the more aware your customers are, the more likely they are to buy into the promotion. "},{"url":"/articles/customer-relationship-management/how-sms-for-business-can-seriously-affect-customer-service-sms/","type":"link","children":[{"type":"span","value":"SMS your customers to let them know"}]},{"type":"span","value":". SMS boasts a read rate of more than 97%. It’s instant advertising, delivered directly to your customers’ handsets."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Growing the customer database"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s a very low maintenance way of building a database. Just leave a contact number at a point-of-sale, for example, and allow customers to get hold of you - on their terms. SMS can empower customers too, allowing them to opt in or out of promotions, offers or business updates."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"It offers a multi-channel approach"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS is proven to be an effective siloed communication channel. Yet it can really stand out when used in combination with other marketing techniques. Perhaps you’re launching a sales promotion email campaign, for example. Bulk SMS communication, reminding customers to check their email, may greatly increase the chances of your promotional emails being read."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Improves business through customer feedback"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS is also a fantastic channel through which to get feedback from customers. Asking them about their experience of your business is a simple and greatly effective way to get instant feedback. It also offers the opportunity to open more communication channels: By combining an in-store offer, you can drive additional engagement."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Stock control"}]},{"type":"paragraph","children":[{"type":"span","value":"In the competitive retail space, income drives productivity. While this is probably true across most industries, an overwhelming focus on the bottom line can cause processes to fall by the wayside. Processes like stock readiness, checking availability and general buying operations are pushed aside to make room for more orders, larger infrastructures and ultimately, more money. Clickatell SMS Platform helps in this situation, too."}]},{"type":"paragraph","children":[{"type":"span","value":"The Clickatell bulk SMS gateway is able to give your team instant SMS notifications that rapidly improve all levels of operations in an always-busy environment. This provides your employees with peace of mind, empowering them to refocus on the customer, who in turn receives better, more timely service."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Streamlines workflow"}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell SMS Platform can significantly improve project management and operating systems for your business. Managers and department leads will enjoy greater control and the system is designed to streamline workflow, increase productivity and enable technical improvements to drive ever-more competitive ROIs."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Bring businesses into the future"}]},{"type":"paragraph","children":[{"type":"span","value":"With the "},{"url":"http://www.businessinsider.com/iot-ecosystem-internet-of-things-forecasts-and-business-opportunities-2016-2","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"IoT becoming an ever more consistent feature of business operations"}]},{"type":"span","value":", a product such as Clickatell SMS Platform keeps employees in the business loop. Employees will be able to check salaries and transaction dates via SMS, meaning their fingers remain on the pulse of the business at all times."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Team morale"}]},{"type":"paragraph","children":[{"type":"span","value":"Team building scenarios are always quite a daunting experience. There’s always management schedule issues, project deadlines, and of course, the business still needs to keep on operating. But missing out on team building exercises can greatly affect morale and ultimately productivity. SMS can add valuable services to your teams when they’re engaged in their daily routine. Services such as scheduling and keeping them updated on the business goings on will have them believing that they are part of a team. And you’re likely to get more out of an employee who buys into the business values."}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell SMS Platform is already doing a lot to curtail lost resources, streamline operational workflow and manage high-performance employees. If your company is finding these tasks tricky, then it may require additional support through a bulk SMS gateway such as SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS Platform. "},{"url":"/products/sms/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Discover how SMS Platform and SMS"}]},{"type":"span","value":" can help improve customer engagement, employee productivity, build brand loyalty and drive growth for your business. "},{"url":"/sign-up/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Sign up for a free account today"}]},{"type":"span","value":" and you'll be able to immediately enjoy unlimited testing in our sandbox environment."}]}]}}}},{"seo":{"title":"How geotargeting can improve your online campaigns","description":"Clickatell explains geotargeting and how it can be used to improve the efficacy of your online campaigns.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633104349-krkfjfm.jpg?auto=format","id":"DatoCmsAsset-25878469"}},"internalName":"How geotargeting can improve your online campaigns","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633787597-istock000033726284large-768x312.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633787597-istock000033726284large-768x312.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633787597-istock000033726284large-768x312.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633787597-istock000033726284large-768x312.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhQICAgLDgoRDhgNDg0MDBEKFg4VFxYZGBYVIhUaHysjJh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgoOHA0NHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAEBQYA/8QAHhAAAgEDBQAAAAAAAAAAAAAAAAUDAiEyAQYSMUH/xAAWAQEBAQAAAAAAAAAAAAAAAAABAwD/xAAWEQEBAQAAAAAAAAAAAAAAAAABAAL/2gAMAwEAAhEDEQA/AHDHckvDoKSPZKqbk0wxD0mBbAWdNXSstZabmFnhgSTTf//Z"},"width":768,"height":312},"url":"https://www.datocms-assets.com/54467/1633787597-istock000033726284large-768x312.jpg?auto=format","width":768,"title":null,"height":312,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhQICAgLDgoRDhgNDg0MDBEKFg4VFxYZGBYVIhUaHysjJh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgoOHA0NHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAEBQYA/8QAHhAAAgEDBQAAAAAAAAAAAAAAAAUDAiEyAQYSMUH/xAAWAQEBAQAAAAAAAAAAAAAAAAABAwD/xAAWEQEBAQAAAAAAAAAAAAAAAAABAAL/2gAMAwEAAhEDEQA/AHDHckvDoKSPZKqbk0wxD0mBbAWdNXSstZabmFnhgSTTf//Z"}},"id":"DatoCmsTemplateArticle-62115893","title":"How geotargeting can improve your online campaigns","slug":"geotargeting-improve-online-campaigns","meta":{"updatedAt":"2022-11-21T12:40:45.180+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":3,"children":[{"type":"span","value":"Geo-targeting in email marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"Geotargeting is basically the delivery of content to a consumer (whether it be via the web or mobile) using the available geographic location information for that specific individual. A customer's location information provides deep, meaningful and identifiable traits that tell you what a person is interested in, what they’re looking for, essentially, their wants and needs."}]},{"type":"paragraph","children":[{"type":"span","value":"Using geotargeting, you can easily boost the client engagement and conversion of your email campaigns. We’ll explain how the two can work together to improve your email campaigns and take them to the next level."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Use email testing"}]},{"type":"paragraph","children":[{"type":"span","value":"A/B testing is a great method to check which online marketing messages work best with your targeted customers. The first step is to decide what to test. Things you might consider testing include:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Subject line"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Call to action"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Newsletter layout"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Greeting (Mr. Jones versus Bob)"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Once you’ve done the testing and implemented the changes, you can immediately begin personalizing your messages to customers and creating campaigns that they’ll be more likely to click and convert on. You’re likely going to want to test multiple things but it’s important to only change one thing at a time so you can track which of those changes leads to better results."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Take advantage of location specific events"}]},{"type":"paragraph","children":[{"type":"span","value":"You can use upcoming events in particular areas as a way to communicate personalized and localized campaigns. Is a local sports team playing a big game next weekend? For a sports memorabilia retailer, this is the ideal time to sell jerseys of that team. Is a major celebrity playing a big concert at a local arena? Now is the time for restaurants or bars in that area to promote special offers on the night."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Don’t get too specific with geotargeting"}]},{"type":"paragraph","children":[{"type":"span","value":"The reality is, your customers enjoy receiving personalized messages. But they don’t enjoy messages which are too specific. You likely know exactly where your customers live and work. But don’t reference an area more specific than their neighborhood. Offering deals to a nearby grocery store is helpful. A map showing that the grocery store is nearby is just as useful. Pointing out exactly how many miles that store is from their house is just plain creepy."}]},{"type":"paragraph","children":[{"type":"span","value":"Using geotargeting is an effective tool to have in your marketing box of tricks. It’ll help you add context to your campaigns, personalizing them and making them something that customers are compelled to click. By successfully using geotargeting in your emails, you can expect to see improved relationships with online customers, meaning better client engagement, increased clicks to your website and, eventually, more sales."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"Learn more about "},{"url":"/articles/digital-marketing/geotargeting-marketing-strategy/","type":"link","children":[{"type":"span","value":"why geotargeting should be in your marketing strategy"}]},{"type":"span","value":" and where else you can implement geotargeted campaigns for the best possible campaign results and check out these "},{"url":"/articles/digital-marketing/tips-to-increase-conversions-with-geo-targeting/","type":"link","children":[{"type":"span","value":"tips for increasing conversions with geotargeting"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"How SMS solutions help the <br /> customer-brand conversation","description":"Clickatell's Platform products can help streamline communications and strengthen the bonds between customer and brand.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633104618-hamza.jpg?auto=format","id":"DatoCmsAsset-25878477"}},"internalName":"How SMS solutions help the customer-brand conversation","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633104618-hamza.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633104618-hamza.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633104618-hamza.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633104618-hamza.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoPCAgLChYNDh0VDg0QDhsNDREVFxUZHRYVFhUdHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4PHDscFhw7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQADB//EACAQAAEDAwUBAAAAAAAAAAAAAAEAAgMTITEEBRIiMgb/xAAXAQADAQAAAAAAAAAAAAAAAAACBAUB/8QAGREAAwADAAAAAAAAAAAAAAAAAAIRASIy/9oADAMBAAIRAxEAPwDWtRIxrblDSSwUvQVW4HqlGoJp5K26hKuKKPpmwzMsVEDu5PDKilv0PqmIf//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633104618-hamza.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoPCAgLChYNDh0VDg0QDhsNDREVFxUZHRYVFhUdHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4PHDscFhw7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQADB//EACAQAAEDAwUBAAAAAAAAAAAAAAEAAgMTITEEBRIiMgb/xAAXAQADAQAAAAAAAAAAAAAAAAACBAUB/8QAGREAAwADAAAAAAAAAAAAAAAAAAIRASIy/9oADAMBAAIRAxEAPwDWtRIxrblDSSwUvQVW4HqlGoJp5K26hKuKKPpmwzMsVEDu5PDKilv0PqmIf//Z"}},"id":"DatoCmsTemplateArticle-62121481","title":"How SMS solutions help the customer-brand conversation","slug":"sms-solutions-help-customer-brand-conversation","meta":{"updatedAt":"2022-11-22T14:43:02.182+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Customer conversation & SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"Satisfying the customer is perhaps the most important aspect of any business. It’s important for sales and customer retention, but many companies struggle with the reality of it. In short, it’s about conversations. And conversations are always a two-way street. Let’s examine the effects 2-way SMS solutions can have on a business’ communication channels and learn how brands can help facilitate this conversation."}]},{"type":"paragraph","children":[{"url":"http://www.insightsquared.com/2015/04/100-customer-service-statistics-you-need-to-know/#Frustration","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Studies have found"}]},{"type":"span","value":" that 84% of customers say that their expectations had not been met in their last customer service interaction with a brand. Following this, 39% will avoid a brand for a prolonged period of time after a bad experience. And as much as 58% will never use the company again."}]},{"type":"paragraph","children":[{"type":"span","value":"The overwhelming message from this data is that proper communication is vital in keeping customers happy. But brands need to be realistic: Eliminating customer dissatisfaction is a pipe dream. What is possible, is increasing the speed and efficiency with which your brand responds to customer issues. So how does a brand go about doing this?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Don’t underestimate the power of SMS solutions"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS is available to almost everyone. It can be implemented with even the most basic of phones and therefore offers a level of reach most other channels cannot. It’s relatively low key in terms of intrusion but offers plenty of value to the customer. Some folks who until now have not really understood the power of text messaging have often scorned SMS as a ‘low tech’, unsophisticated medium of communication. Yet personalized, context-sensitive content that’s tailored to individual customer preferences is a massive boost towards building customer satisfaction."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Make 2-way communication a priority"}]},{"type":"paragraph","children":[{"type":"span","value":"Brands now realize the necessity of a rapid-response time towards customer communication and have to prioritize responding. By simplifying the process in which customers can connect with a brand or brand representative, a business and quickly address any issues or provide near-instant feedback. "},{"url":"/articles/customer-relationship-management/3-ways-2-way-sms-can-improve-customer-relationship-management/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"SMS is the perfect fit"}]},{"type":"span","value":". It balances intimacy with distance in a way that cannot be achieved with, say, a real-time telephone call with a live agent."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: Download our white paper - "},{"url":"/white-papers/customer-relationship-management/energize-your-crm-program-with-two-way-sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Energize your CRM program with two-way SMS"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Leverage the functionality"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the strongest draw cards for 2-way SMS solutions is directness. It allows the brand to create engaging marketing campaigns that can be sent, monitored and replied to all via one platform. The channel offers no delays or interruptions. Most people will read an SMS within three minutes of having received it. And any replies received will offer an opportunity for instant response. "},{"url":"/products/platform/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":" allows you to automate any inbound content by setting up auto-responses or using triggers to send dynamic responses based on customer keywords. All of these valuable features of SMS solutions can take place in real time and will make the customer experience a smoother and more engaging one."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"We’re also just beginning to make the most of 2-way SMS solutions as an omnichannel customer experience tool. Using technologies such as "},{"url":"/products/platform/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":" can go a long way toward streamlining communications and strengthening the bonds between customer and brand. "},{"url":"/sign-up/","type":"link","children":[{"type":"span","value":"Sign up for a free Clickatell Platform account today"}]},{"type":"span","value":" and start taking advantage of unlimited free testing in our Sandbox environment."}]}]}}}},{"seo":{"title":"Intel's race to build a new virtual reality   ","description":"Clickatell looks at Intel's efforts to enter the virtual reality headset market with Project Alloy, which is based on the concept of merged reality.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633104841-jfhf.jpg?auto=format","id":"DatoCmsAsset-25883624"}},"internalName":"Intel's race to build a new virtual reality   ","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633104841-jfhf.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633104841-jfhf.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633104841-jfhf.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633104841-jfhf.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoLDhgQFhUZFx0VFg4VFxMZGhYVFhUdHyslGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoGCgvLzUvLzUvLy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwABA//EAB8QAAEDBAMBAAAAAAAAAAAAAAABAxECBQYxEyIyBP/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAf/EABoRAAICAwAAAAAAAAAAAAAAAAABEjECAxH/2gAMAwEAAhEDEQA/AG/9LkNLGxfZXU5TSqwHTnkEcsRODRk+CxoHbY5W41EENbOnQsa2Mm7P/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633104841-jfhf.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoLDhgQFhUZFx0VFg4VFxMZGhYVFhUdHyslGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoGCgvLzUvLzUvLy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwABA//EAB8QAAEDBAMBAAAAAAAAAAAAAAABAxECBQYxEyIyBP/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAf/EABoRAAICAwAAAAAAAAAAAAAAAAABEjECAxH/2gAMAwEAAhEDEQA/AG/9LkNLGxfZXU5TSqwHTnkEcsRODRk+CxoHbY5W41EENbOnQsa2Mm7P/9k="}},"id":"DatoCmsTemplateArticle-62121515","title":"Intel's race to build a new virtual reality   ","slug":"intels-race-build-new-virtual-reality","meta":{"updatedAt":"2022-11-21T13:07:54.028+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Intel virtual reality"}]},{"type":"paragraph","children":[{"type":"span","value":"Virtual reality is the new frontier for many in the tech industry. This year saw the release of some of the first consumer headset models, now sitting in homes throughout the country. The "},{"url":"https://www.forbes.com/sites/olliebarder/2016/10/20/playstation-vr-managed-to-sell-fifty-thousand-units-in-its-first-week-in-japan/#1e0661e037d7","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"PlayStation VR sold 50,000 units"}]},{"type":"span","value":" in its first week in Japan. The Samsung Gear was used by a million people in April. The point is, virtual reality is no longer some pipedream but is as regularly used as many other tech products. But industry giant, Intel, is attempting to go further than expected."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Merged reality"}]},{"type":"paragraph","children":[{"type":"span","value":"While other headsets, like Sony’s, are specifically designed for gamers, Intel hopes to take this much further and broaden the horizon of alternate reality headsets. Its first major creation in the area of headsets is known as Project Alloy. As TechCrunch "},{"url":"https://techcrunch.com/2016/11/03/inside-intels-race-to-build-a-new-reality-2/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"recently reported"}]},{"type":"span","value":", Intel’s interest in Alloy is what they call “merged reality”."}]},{"type":"paragraph","children":[{"type":"span","value":"“Merged reality is basically a fusion of VR and computer vision that gives a virtual reality headset the ability to understand the context around it, including the people, places and things that are unique to the environment.”"}]},{"type":"paragraph","children":[{"type":"span","value":"The company has also used its “RealSense computer vision camera arrays”, to power robots, drones, and autonomous cars for some time. It is this technology that merged reality will depend on. It differs from both augmented and virtual reality by merging the two: you should be able to see the objects and people around you, but in a virtual environment. As TechCrunch eloquently puts it, they want to merge “the impossible environments of VR with the physical complexities of reality”."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What this means for virtual reality headsets"}]},{"type":"paragraph","children":[{"type":"span","value":"As Intel stresses, they’re not a consumer-facing company when it comes to hardware. They hope the technology being developed in Alloy will expand to work with other companies, like Microsoft. As The Verge "},{"url":"http://www.theverge.com/2016/11/18/13673084/intel-microsoft-project-alloy-vr-headset-first-look-mixed-merged-reality","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"noted"}]},{"type":"span","value":", Intel is tapping into the difficult area many have tried to conquer: “if anyone is going to figure out how to strike the right balance between just-okay mobile VR and heavy-duty tethered VR headsets, it might as well be Intel.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Mobile headsets have come a long way, changing everything from mobile marketing to app development. Their accessibility and size has meant more people are experiencing virtual reality, even if it’s lower quality than the more expensive units. Nonetheless, when such technology is affecting everything from mobile apps to marketing, it’s worth taking seriously considering the growth of the mobile market. If Intel can breach this gap with sophisticated tech development, it could change how people use their phones forever."}]},{"type":"paragraph","children":[{"url":"/articles/digital-marketing/personalizing-in-store-shopping-experiences-with-mobile-marketing-mobile/","type":"link","children":[{"type":"span","value":"As we’ve pointed out before"}]},{"type":"span","value":", advanced tech in mobile has led to all sorts of sophisticated developments, like personalized shopping for consumers. With virtual reality developments, businesses can probably take these kinds of ideas in directions they’d never considered before."}]}]}}}},{"seo":{"title":"Cyber security and Donald Trump: What he needs to do first","description":"Clickatell looks at the problems with cyber security facing the US and argues how Donald Trump should tackle them.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633105063-khuda.jpg?auto=format","id":"DatoCmsAsset-25883674"}},"internalName":"Cyber security and Donald Trump: What he needs to do first","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633160243-dfffg.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633160243-dfffg.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633160243-dfffg.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633160243-dfffg.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg0UEAgNDg0NEw0ODg0NDRYODREYFxUZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAEAAIDBQb/xAAdEAABAwUBAAAAAAAAAAAAAAAAAQIxAwUSITIE/8QAFwEAAwEAAAAAAAAAAAAAAAAAAQIDAP/EABkRAAMAAwAAAAAAAAAAAAAAAAABAgQTIf/aAAwDAQACEQMRAD8Ayz7guJHTuCqCP4GUpNqlBjIql0s19ehAboEVUoV2f//Z"},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633160243-dfffg.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg0UEAgNDg0NEw0ODg0NDRYODREYFxUZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAEAAIDBQb/xAAdEAABAwUBAAAAAAAAAAAAAAAAAQIxAwUSITIE/8QAFwEAAwEAAAAAAAAAAAAAAAAAAQIDAP/EABkRAAMAAwAAAAAAAAAAAAAAAAABAgQTIf/aAAwDAQACEQMRAD8Ayz7guJHTuCqCP4GUpNqlBjIql0s19ehAboEVUoV2f//Z"}},"id":"DatoCmsTemplateArticle-62121539","title":"Cyber security and Donald Trump: What he needs to do first","slug":"cyber-security-donald-trump-needs-first","meta":{"updatedAt":"2022-11-21T13:08:51.415+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Tackling cyber security"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s like a scenario from a spy book: Russian hackers found their way into the most powerful institutions in the country, aiming to get their preferred candidate elected president. As The Verge reports, the country’s intelligence agencies unanimously "},{"url":"http://www.theverge.com/2016/12/16/13987634/fbi-cia-russia-trump-hacking-election-interference","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"agree"}]},{"type":"span","value":": “Russian President Vladimir Putin directly intervened in the US presidential election in aid of Donald Trump.” Even though these alleged actions benefited him, Trump still has an obligation to make sure such this never happens again and cyber security should be at the top of his priority list. Let’s examine what these interventions should be and why they matter."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Why cyber security is a national issue"}]},{"type":"paragraph","children":[{"type":"span","value":"Even though Trump benefited from foreign hacking interference, he still has an obligation to protect all of America from similar cyber attacks. That hacking could influence presidential elections is pretty worrisome. But this year, the world watched as major corporations become embroiled in hacking scandals – Sony and Yahoo both succumbing to breaches, affecting millions of ordinary people and their private details. As cyber security experts at McAfee noted in their overview of these and other companies being targeted, “While the breaches can be embarrassing and costly for the companies themselves it is important not to lose sight of the human cost in all of this.”"}]},{"type":"paragraph","children":[{"type":"span","value":"In a presidential election, the people of a nation will be affected by who runs their government. In the case of corporations, users can find their personal details being used for criminal activity. Having your finances and identity being stolen is a lot more common than you think. Once they obtain your personal info, hackers can manipulate all sorts of important personal assets, from tax refunds to credit."}]},{"type":"paragraph","children":[{"type":"span","value":"The point being, if the theft of the ordinary kind is a national issue, then this new, highly sophisticated version must be one, too. And in light of this affecting the highest offices in the country, America needs its current and future commanders-in-chief to be more proactive than ever."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How President Trump must tackle cyber security"}]},{"type":"paragraph","children":[{"type":"span","value":"A recent presidential commission made 16 recommendations to improve America’s cyber security. These were made in light of the recent, large-scale hacking scandals."}]},{"type":"paragraph","children":[{"type":"span","value":"As CBS News recently reported: “The White House requested the report in February and intended it to serve as a transition memo for the next president.” The commission itself was made up of 12 of the best minds in business, academia, technology and security."}]},{"type":"paragraph","children":[{"type":"span","value":"Their recommendations are not law and Trump could ignore any and all warnings the commission makes. But their recommendations make sense on all sorts of levels. For example, they recommend that the Trump administration works with the private sector to help improve security measures for all cyber-related products. They also recommend that everyone take a serious look at the "},{"url":"/articles/information-security/security-risks-of-the-internet-of-things/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"security concerns related to the Internet of Things"}]},{"type":"span","value":". There’s also a big push toward informing consumers about dangers and how they can protect themselves from hacking."}]},{"type":"paragraph","children":[{"type":"span","value":"The overall goal that Trump should aim for is getting business, government, and ordinary people to recognize the dangers posed by hackers. No one is immune and everyone could be more secure. Just as everyone recognizes the importance of locking their doors, they must begin taking their digital lives just as seriously."}]},{"type":"paragraph","children":[{"url":"/articles/information-security/ddos-attack-sort-broke-internet/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"As we’ve previously pointed out"}]},{"type":"span","value":", hackers nearly took out the entire American internet. Even the biggest companies in the world are vulnerable. This is not a time to throw up your hands, but rather to put them on your keyboard and begin protecting yourself and your family. This is what Trump and his administration must begin stressing, with help from businesses. Here’s hoping 2017 will be a year of more people taking cyber security seriously."}]}]}}}},{"seo":{"title":"App development and ad blockers: What marketers should know","description":"Marketers increasingly need to know more than just marketing they also have to know social media, CRM, design, apps and even how to circumvent ad blockers.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633105294-google.jpg?auto=format","id":"DatoCmsAsset-25883711"}},"internalName":"App development and ad blockers: What marketers should know","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633150120-df.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633150120-df.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633150120-df.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633150120-df.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFg0UDhMKDg0NFBUNDQ0NFxUZGBYfFhUaHysjHSkoHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OEhAQHC8oIhwvLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgADB//EAB4QAAIBAwUAAAAAAAAAAAAAAAEFAAMSMQITITNB/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwIA/8QAFxEBAAMAAAAAAAAAAAAAAAAAAAESIf/aAAwDAQACEQMRAD8A0FuwG1K0rSmPYNddJg9QTceYZY02sndOlpyJIpOibcyTKpD/2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633150120-df.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFg0UDhMKDg0NFBUNDQ0NFxUZGBYfFhUaHysjHSkoHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OEhAQHC8oIhwvLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgADB//EAB4QAAIBAwUAAAAAAAAAAAAAAAEFAAMSMQITITNB/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwIA/8QAFxEBAAMAAAAAAAAAAAAAAAAAAAESIf/aAAwDAQACEQMRAD8A0FuwG1K0rSmPYNddJg9QTceYZY02sndOlpyJIpOibcyTKpD/2Q=="}},"id":"DatoCmsTemplateArticle-62127141","title":"App development and ad blockers: What marketers should know","slug":"app-development-ad-blockers-marketers","meta":{"updatedAt":"2022-11-22T14:44:52.420+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Marketers don’t just need to know about marketing anymore. It’s no longer just about transferring goods from the producer to the buyer. There are many other areas to consider as technology increasingly becomes part of our "},{"url":"/articles/technology/ces-2017s-top-home-automation-systems/","type":"link","children":[{"type":"span","value":"lives and homes"}]},{"type":"span","value":". That means marketers need to know about social media, customer relationship management, web and graphic design, app development, advert retargeting and ad blockers. There’s a new language to learn, a new jargon to speak and a new message to sell."}]},{"type":"paragraph","children":[{"type":"span","value":"Speaking about the "},{"url":"https://www.fastcocreate.com/3043109/sector-forecasting/25-predictions-for-what-marketing-will-look-like-in-2020","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"increase of technology and its impact on marketing"}]},{"type":"span","value":", Noah Brier, co-founder of marketing program Percolate said: \"Over the next five years we’ll see technology ... become a part of the core fabric of marketing itself. No more social. As counterintuitive as it sounds, you know a new medium has succeeded when we don’t talk about it anymore."}]},{"type":"paragraph","children":[{"type":"span","value":"“No one mentions going online because we’re all just always connected. The same is increasingly true of social and I expect we’ll see the full transition over the next five years.\""}]},{"type":"paragraph","children":[{"type":"span","value":"Marketers need to begin playing in this space. They need to know what they’re talking about when selling new ideas for social media strategies or for customer relationship management. One where they speak this language and relay it in the simplest way possible to customers. Here are some of the new tech marketers need to care about:"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"App development"}]},{"type":"paragraph","children":[{"type":"span","value":"We’ve spoken a number of times about how consumers have their phones in their hands constantly. They are never without their mobile devices and would often prefer to complete transactions and purchases in this way rather than on a desktop or, at absolutely the last resort, in a retail space. And that’s why "},{"url":"https://www.forbes.com/sites/steveolenski/2015/01/29/11-things-cmos-need-to-know-about-mobile-marketing-strategy-and-app-development/#66994cce76ed","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"app development"}]},{"type":"span","value":" is so important."}]},{"type":"paragraph","children":[{"type":"span","value":"Many companies rush to create an app just because they can. But the reality is often a mobile-optimized website will do the job just fine. There are times, though, that an app can offer more creativity, functionality, and interaction with consumers. It’s important that, as a marketer, you understand how your customers are using mobile. Are they using smartphones or tablets? Are they on Android or Apple? Translating these types of factors to your client can assist them, and you, to implement new strategies."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Omni-channel"}]},{"type":"paragraph","children":[{"type":"span","value":"The importance of"},{"url":"/articles/digital-marketing/3-reasons-why-omnichannel-marketing-works-best/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" marketers embracing omnichannel"}]},{"type":"span","value":" can’t be overstated. If you’re not sure what it’s all about, it’s when the customer’s choice of how they engage with a brand, whether it’s via a website, mobile app, Facebook page, a phone call or in a physical store, doesn't negatively impact their experience."}]},{"type":"paragraph","children":[{"type":"span","value":"How they engage makes no difference to what they encounter in their purchasing journey. The reality is that omnichannel puts the customer first as it allows them to choose how they want to engage."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Ad blockers"}]},{"type":"paragraph","children":[{"type":"span","value":"Retargeting allows marketers and their brands to follow customers around the internet. Simply, if someone looks at a site and admires a bicycle, soon photos of that bicycle will be popping up everywhere on the person’s devices. Marketers have relied on retargeting for many years but with the increase in ad blocker usage, many have become worried. But there are ways for marketers to advertise to consumers which can get around ad blockers. Think about it this way, do you think you can only make a sale by shoving an advert in someone's face? It’s going to take a lot more than that. This is where email and SMS marketing can really step up and take center stage."}]},{"type":"paragraph","children":[{"type":"span","value":"A well-timed email reminding a customer about items they looked at could do really well to convince them to add items to their cart. The type of retargeting that ad blocking prevents is unspecific. You want to target specific customers, and that’s why ad blocking shouldn’t matter. What you need to concentrate on is building loyal customers, understanding their online actions and respecting their wishes. Ultimately, this saves money and allows you to fully reach the potential of your customer base."}]},{"type":"paragraph","children":[{"type":"span","value":"This is where geotargeting comes in. Geotargeting allows marketers to"},{"url":"/articles/digital-marketing/geotargeting-marketing-strategy/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" deliver personalized content"}]},{"type":"span","value":" directly into customer’s hands, as we explained in a recent blog post. One example of this is showing different adverts to customers in different locations. In this way, people experiencing a drought won’t see adverts for umbrellas but instead ones for greywater systems. And when customers are seeing this kind of specific, personalized content, they’ll be more likely to hand over their credit card numbers."}]}]}}}},{"seo":{"title":"Smartphone standouts at CES 2017","description":"Clickatell reviews the Consumer Electronics Show and the latest smartphone innovations from Xiaomi, Samsung and Huawei.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633105557-bojdndjdjd.jpg?auto=format","id":"DatoCmsAsset-25888861"}},"internalName":"Smartphone standouts at CES 2017","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633105557-bojdndjdjd.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633105557-bojdndjdjd.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633105557-bojdndjdjd.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633105557-bojdndjdjd.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoVDhgZDg0NDh0NFhoMHh8lGCIWFhUmKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Oy87Ozs7Ozs7Ly87Ozs7Oy8vLzs7Ly8vLzUvOy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgIFB//EACAQAAEDBAIDAAAAAAAAAAAAAAEAAgUDBBQxEXESIUH/xAAWAQADAAAAAAAAAAAAAAAAAAAFBgf/xAAbEQACAgMBAAAAAAAAAAAAAAABAgAEBRExA//aAAwDAQACEQMRAD8AepKQYy1d8VNHylF1bjyG1GbJxHdJYjCcrZ2kbC11Lwz6KAvJrljfUhQHJQl+yJx2+0KjLVUKIFdtGf/Z"},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633105557-bojdndjdjd.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoVDhgZDg0NDh0NFhoMHh8lGCIWFhUmKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Oy87Ozs7Ozs7Ly87Ozs7Oy8vLzs7Ly8vLzUvOy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgIFB//EACAQAAEDBAIDAAAAAAAAAAAAAAEAAgUDBBQxEXESIUH/xAAWAQADAAAAAAAAAAAAAAAAAAAFBgf/xAAbEQACAgMBAAAAAAAAAAAAAAABAgAEBRExA//aAAwDAQACEQMRAD8AepKQYy1d8VNHylF1bjyG1GbJxHdJYjCcrZ2kbC11Lwz6KAvJrljfUhQHJQl+yJx2+0KjLVUKIFdtGf/Z"}},"id":"DatoCmsTemplateArticle-62127175","title":"Smartphone standouts at CES 2017","slug":"smartphone-standouts-ces-2017","meta":{"updatedAt":"2022-11-21T13:14:14.192+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"CES phones 2017"}]},{"type":"paragraph","children":[{"type":"span","value":"As one of the largest gatherings of all things geek and gadgety, the "},{"url":"http://www.ces.tech/","type":"link","children":[{"type":"span","value":"Consumer Electronics Show"}]},{"type":"span","value":" (CES) continues to blow the minds of techies everywhere. If you’re looking for your tech unicorn, then you’re sure to find it here. This year’s Las Vegas showcase was no exception. The floor of the show was littered with the most innovative technology our species has ever created. On that point, our species is growing increasingly mobile. We want to be on-the-go and engaging all the time. As for the brands we love? Well, they need to keep up. And keep up they have. There literally is a smartphone for everyone now but let’s take you through the three smartphones that had us salivating at this year’s CES."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Xiaomi Mi Mix smartphone"}]},{"type":"paragraph","children":[{"type":"span","value":"You’d expect the Samsungs, Apples and LGs of the world to outstrip anything else when it comes to smartphone tech. That’s what makes our first smartphone pick so outrageous. Calling something “revolutionary” these days is only ever-so-slightly dull. But any other word might not capture the true essence of this device. For months we’ve been hearing rumors of the iPhone 8 and Galaxy S8 giving their fans bezel-less displays. "},{"url":"http://www.mi.com/en/mix/","type":"link","children":[{"type":"span","value":"Xiaomi beat both of them"}]},{"type":"span","value":" to the punch. Take a second to imagine a phone with a screen-to-body ratio of 91.3 percent. It’s a thing of awe, wonder, and beauty."}]},{"type":"paragraph","children":[{"type":"span","value":"Alright, so this has given Xiaomi some logistical challenges to get through. Where to put the selfie camera or the phone’s earpiece, for example. Perhaps its only failing is the placement of the camera, which can be found in the bottom right corner. Note: Flipping the phone on its head when snapping pictures gets around the awkwardness of the camera’s position. As for the phone’s earpiece? Xiaomi has gifted tech fans with ‘"},{"url":"https://phoneproscons.com/669/xiaomi-mi-mix/124/cantilever-piezoelectric-ceramic-acoustic-technology/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"cantilever piezoelectric ceramic acoustic technology"}]},{"type":"span","value":"’. Now if that sounds more like a spell from Harry Potter to you than an actual thing, you’re not alone. But rest assured it’s every bit as clear in its sound output as its competition."}]},{"type":"paragraph","children":[{"type":"span","value":"Performance on this gorgeous piece of tech is staggering. It sports the world’s flagship smartphone processor running at 2.35 GHz, which is paired with a generous 6GB of LPDDR4 RAM and a massive 256GB of storage. Almost too good to be true? Well, it just gets better. The battery life almost beats its beauty and performance as an attractive prospect. Even the most heavy-handed phone users will get two full days’ worth of use from the Mi Mix. And Quick Charge 3.0 support will have it fully charged in next to no time."}]},{"type":"paragraph","children":[{"type":"span","value":"It almost seems foolish to write about any other smartphone from the show. That’s how good the Mi Mix really is. Currently, the company is in the process of entering the global market with the Mi Mix set to be available in the US and the UK by mid-2017."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The Samsung Galaxy A series"}]},{"type":"paragraph","children":[{"type":"span","value":"Samsung’s "},{"url":"http://www.pcmag.com/news/350883/samsungs-galaxy-a-series-phones-are-seriously-good-looking","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"latest update to A series Galaxy phones"}]},{"type":"span","value":" is significant because it closes the gap between mid-range and flagship smartphones. We can hear the collective sigh of relief as prices are sure to be more ...er… competitive. The thing that is striking about this little phone is that it looks increasingly more like Samsung’s flagship Galaxy S7 (which has a sex appeal factor of ‘Yes’)."}]},{"type":"paragraph","children":[{"type":"span","value":"A slightly curved back and rounded edges fit snugly and comfortably in your hand. It has increased slightly in thickness since lasHuat year, but that’s because Samsung is offering you more features: a larger battery and a fingerprint sensor. Other than yet another speaker move from bottom to the right, the phone’s most significant difference is its waterproof rating. The A3 is now waterproof up to 1.5 meters for 30 minutes, you know, in case you want to take a phone call while you’re swimming."}]},{"type":"paragraph","children":[{"type":"span","value":"So, the A3 is the smallest in the series, with a 4.7in screen. This is the sweet spot when it comes to screen size. Most flagships sit at around 5in, so the A3 gives you a great balance between functional, stylish and comfortable. The actual screen is Samsung’s HD Super AMOLED display which offers a bright and crisp experience without any ‘wow’."}]},{"type":"paragraph","children":[{"type":"span","value":"A 1.6 GHz processor provides a responsive and speedy interface when you’re moving through the phone’s basics. A standard 16GB of internal storage can be upgraded to 256GB with the help of a microSD. Overall the phone’s improvements are significant enough to make us notice. It’s a great-sized, great-priced phone that appeals to those that might not be able to afford the Galaxy S7. Its good looks and continued hardware improvements will definitely make this little one popular amongst the Samsungnites."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The Huawei Mate 9"}]},{"type":"paragraph","children":[{"type":"span","value":"It wasn’t that long ago that you’d have laughed off a brand like Huawei. Credit to them. They’ve put on their gloves and climbed back into the ring. Today, they’re swinging with the best of them. The"},{"url":"http://consumer.huawei.com/en/mobile-phones/mate9/index.htm","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" Mate 9"}]},{"type":"span","value":" is a testament to that. The first thing you’ll notice about the smartphone is its impressive display. Huawei has somehow managed to squeeze 5.9in of screen into the smallest body. It’s chic and elegant and most would not write it off as a phablet."}]},{"type":"paragraph","children":[{"type":"span","value":"In the hand, the Huawei Mate 9 is similar in size and weight to the iPhone 7 Plus and definitely not as uncomfortable as some of its 5.9in competitors. The display itself is Full HD resolution. We can hear the Galaxy S7 fans sniggering. ‘You call 1920x1080 HD?’ Well, we love it. Bright, crisp and frankly gorgeous. And at four times less the power consumption, your Galaxy S7 can shove it."}]},{"type":"paragraph","children":[{"type":"span","value":"What’s most impressive about this little beast is the all-new Kirin 969 octa-core processor and 4GB RAM. This phone is absolute dynamite. It’s blisteringly fast. Head and shoulders above even its own flagship, the P9. Apps and the camera open instantly. Absolutely instantly."}]},{"type":"paragraph","children":[{"type":"span","value":"All three of these smartphones were impressive in their own way. Suffice to say that they’re all at the very top of their game, with their competitors scrambling to catch up. And CES offered the perfect opportunity for these brands to throw down the gauntlet. Read more on what other "},{"url":"/articles/technology/coolest-ai-enabled-tech-gadgets-ces-2017/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"brands have been bringing to the tech-topping party in one of our latest blogs"}]},{"type":"span","value":". And be sure to keep an eye out for these new smartphones. They’re real game changers."}]}]}}}},{"seo":{"title":"Autonomous cars you wouldn’t believe we saw at CES 2017","description":"Clickatell looks at innovations in some of the top autonomous cars featured in CES 2017.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633105820-kdhfw.jpg?auto=format","id":"DatoCmsAsset-25888876"}},"internalName":"Autonomous cars you wouldn’t believe we saw at CES 2017","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633105820-kdhfw.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633105820-kdhfw.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633105820-kdhfw.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633105820-kdhfw.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhALDhIQDQ0TDhkRFhUWIx8dIiITGiYdHysjHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDsoHSg7Ly8vLzs7OzsvLy8vNS8vLy8vNS87Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQABBv/EACAQAAEBCAMAAAAAAAAAAAAAAAEAAgQGERITITEDFjL/xAAWAQEBAQAAAAAAAAAAAAAAAAAEAwL/xAAbEQABBQEBAAAAAAAAAAAAAAACAAETMVEDEf/aAAwDAQACEQMRAD8A0PPEzwwxMBDdwe6ZUoXnAtaQbIGcBFl6O9qsQYkcXRa9BjztRKo1At6VpgmflrD8xxf/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633105820-kdhfw.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhALDhIQDQ0TDhkRFhUWIx8dIiITGiYdHysjHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDsoHSg7Ly8vLzs7OzsvLy8vNS8vLy8vNS87Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQABBv/EACAQAAEBCAMAAAAAAAAAAAAAAAEAAgQGERITITEDFjL/xAAWAQEBAQAAAAAAAAAAAAAAAAAEAwL/xAAbEQABBQEBAAAAAAAAAAAAAAACAAETMVEDEf/aAAwDAQACEQMRAD8A0PPEzwwxMBDdwe6ZUoXnAtaQbIGcBFl6O9qsQYkcXRa9BjztRKo1At6VpgmflrD8xxf/2Q=="}},"id":"DatoCmsTemplateArticle-62127239","title":"Autonomous cars you wouldn’t believe we saw at CES 2017","slug":"autonomous-cars-wouldnt-believe-ces-2017","meta":{"updatedAt":"2022-10-26T22:00:46.516+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Technology trends in cars"}]},{"type":"paragraph","children":[{"type":"span","value":"Autonomous cars are coming, and a lot sooner than you think! Car manufacturers went all out at CES 2017 this year – revealing a host of incredible concept and production cars at the show with a big focus on self-driving, artificially intelligent vehicles. We’ll take a look at some of the top autonomous cars from the not-so-far-away future."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"BMW steals the show with HoloActive Touch"}]},{"type":"paragraph","children":[{"type":"span","value":"Let’s start with the not-so-autonomous-but-awesome car technology and get that out of the way first."}]},{"type":"paragraph","children":[{"url":"https://www.press.bmwgroup.com/global/article/detail/T0266962EN/bmw-at-the-consumer-electronics-show-ces-2017-in-las-vegas?language=en","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"BMW’s Inside Future concept car"}]},{"type":"span","value":" was designed to give CES attendees a glimpse of what it might look like to use cars that are fully connected and offer full self-driving features."}]},{"type":"paragraph","children":[{"type":"span","value":"The company’s new HoloActive Touch technology is incredibly impressive and belongs at the top of any list featuring future car technology from CES 2017."}]},{"type":"paragraph","children":[{"type":"span","value":"Holograms and ultra-sonic sound waves create a truly unique in-car experience. Buttons float in space and when you press one of them (in mid-air), actual tactile haptic feedback is felt in response to interactions. The technology might sound like something from a science-fiction movie but isn’t nearly as far-fetched. It uses three main components to make the magic happen – a projector that can project 3D images into space, an ultrasonic sound system, and a camera that captures the motions of pointing at the graphics and lets the ultrasound system know where your finger is pointing so that it can send sound waves to your fingertips to provide the haptic feedback. It's an overload of awesome!"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Toyota unveils Concept-i UX car"}]},{"type":"paragraph","children":[{"type":"span","value":"Toyota’s new "},{"url":"http://www.toyota.com/concept-i/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Concept-i UX car"}]},{"type":"span","value":" has everything from haptic feedback to artificial intelligence to create a new kind of relationship with its driver. It has a bit of race car and an equal measure of Star Trekkie going on and it’s smart enough to know your needs and even your emotions."}]},{"type":"paragraph","children":[{"type":"span","value":"A built-in personal digital assistant named Yui lives in the 3D dashboard, greets you with a friendly ‘Hello’ and communicates with you via light, sound and also haptic touch. Yui uses AI and machine learning technology to keep learning and will be able to anticipate your needs before you know it. Toyota believes that Yui will become less of a machine and more of a pal for drivers, analyzing your emotions and taking the necessary actions to get you to your destination safely."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Faraday Future reveals super-fast Tesla competitor"}]},{"type":"paragraph","children":[{"type":"span","value":"Faraday Future’s FF 91 could just be the fastest electric car ever made, accelerating from 0 to 60 mph in 2.39 seconds. The car manufacturer claims that it's a \"new species\" of car that is smarter, more connected, and faster than anything else on the road."}]},{"type":"paragraph","children":[{"type":"span","value":"And it’s not just a concept car. Faraday Future has built at least one all-electronic autonomous car which it unveiled at CES 2017. And they unveiled it in rockstar fashion too! Rather than just talk about their car, the company demonstrated the FF 91’s performance and capabilities in front of a pretty large audience who watched on from a massive tent in Las Vegas."}]},{"type":"paragraph","children":[{"type":"span","value":"The FF 91 also promises an impressive battery life of up to 378 miles on a single charge thanks to its 130-kilowatt hours of battery energy. The rims adjust kinetically as you drive and the car is fitted with 30 sensors around its body, including 10 cameras, 13 long and short-range sensors, 12 ultrasonic sensors, and a pop-up 3D LIDAR. It drives and parks itself and will even open the door for you. Pretty darn cool."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Nvidia and Audi partner up"}]},{"type":"paragraph","children":[{"type":"span","value":"As mentioned in our blog post, "},{"url":"/articles/technology/coolest-ai-enabled-tech-gadgets-ces-2017/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"‘The coolest AI-enabled tech and gadgets at CES 2017’"}]},{"type":"span","value":", Nvidia CEO Jeff-Hsun Huang announced Xavier – an AI Co-Pilot that’ll use artificial intelligence and deep learning to not only be able to understand an autonomous car’s outside environment, but also be able to see and learn from what’s going on inside the car."}]},{"type":"paragraph","children":[{"type":"span","value":"This new AI tech will be able to read the driver's lips and watch their eye movement to understand and calculate what needs to take place next. Nvidia and Audi have promised that they'll put the world’s most advanced autonomous cars on the road by 2020."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Exciting times ahead"}]},{"type":"paragraph","children":[{"type":"span","value":"Honda, Bosch, Chrysler, Hyundai also showed off some impressive autonomous cars. One thing’s for sure – the future is very bright for the self-driving vehicle and the future is pretty much here. If you’re keen on reading more about what went down at CES 2017, have a look at this list we put together of more "},{"url":"/articles/technology/top-technology-trends-ces-2017/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"top technology trends"}]},{"type":"span","value":" from the event."}]}]}}}},{"seo":{"title":"CES 2017’s top home automation systems","description":"Clickatell reviews the Consumer Electronics Show (CES) and some of the interesting home gadgets that were on display.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633146423-dj-fu.jpg?auto=format","id":"DatoCmsAsset-25976673"}},"internalName":"CES 2017’s top home automation systems","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633146423-dj-fu.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633146423-dj-fu.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633146423-dj-fu.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633146423-dj-fu.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQoLDhgQDhUNGhQWDREaFx8lGBYVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoHig7OzsvOzs1Ly8vLzU7Ozs7LzUvLy8vLy8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAHAAQG/8QAIhAAAQMCBgMAAAAAAAAAAAAAAQACAwZBBCEkNHGBERIT/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwEA/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAECIRH/2gAMAwEAAhEDEQA/AMdRs33m8OskfDMiAIJsjCh9w7lIUZPsc7JabZJhIP66ZG3Gkg3UVetjr+1Ebw3D/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633146423-dj-fu.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQoLDhgQDhUNGhQWDREaFx8lGBYVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoHig7OzsvOzs1Ly8vLzU7Ozs7LzUvLy8vLy8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAHAAQG/8QAIhAAAQMCBgMAAAAAAAAAAAAAAQACAwZBBCEkNHGBERIT/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwEA/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAECIRH/2gAMAwEAAhEDEQA/AMdRs33m8OskfDMiAIJsjCh9w7lIUZPsc7JabZJhIP66ZG3Gkg3UVetjr+1Ebw3D/9k="}},"id":"DatoCmsTemplateArticle-62226354","title":"CES 2017’s top home automation systems","slug":"ces-2017s-top-home-automation-systems","meta":{"updatedAt":"2022-10-26T22:00:33.860+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"CES home automation"}]},{"type":"paragraph","children":[{"type":"span","value":"This year’s Consumer Electronics Show (CES) has been a fantastic portal into the future of home automation. A quiet stroll around the floor of the show has scores of IoT boxes, built-in-cameras, artificially intelligent and predictive algorithms, voice activation security monitors and sensors beeping and buzzing at you. It’s thrilling. The energy. The life. The innovation. Nothing short of a technological arms race. So let’s dive straight into it and talk about some of the most interesting home devices that CES 2017 had to offer."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Home automation. Home automation, everywhere!"}]},{"type":"paragraph","children":[{"type":"span","value":"One study places the smart home as the most popular means of IoT engagement and predicts that 29 million units will be sold in 2017. It’s little wonder that myriad companies are fighting tooth and nail for a piece of the smart home pie. Here are some of the most notable from this year’s CES."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Blaze Automation’s B.One"}]},{"type":"paragraph","children":[{"type":"span","value":"This device is described as the world’s first skateboard for your home. Blaze Automation is positioning its "},{"url":"http://www.b1hub.com/","type":"link","children":[{"type":"span","value":"B.One hub"}]},{"type":"span","value":" as the most advanced smart home and security system."}]},{"type":"paragraph","children":[{"type":"span","value":"Don’t be fooled: Every company’s taken the liberty of being the “most advanced, most powerful”. We’ve found it to be a bit more relative."}]},{"type":"paragraph","children":[{"type":"span","value":"This hub, however, does have an AI that Blaze Automation has called “InstinctAct”. It uses basic machine learning to learn user behavior (like coffee preferences) and adapt accordingly (with milk and two sugars please)."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"IOTAS"}]},{"type":"paragraph","children":[{"type":"span","value":"This was unique in its positioning: The smart home experience designed specifically for renters. Curious. By noting your daily patterns, "},{"url":"http://www.iotashome.com/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"IOTAS"}]},{"type":"span","value":" is able to support your routine."}]},{"type":"paragraph","children":[{"type":"span","value":"It promises a “whole new way to customize” your home. Although at face value, we find this to be little more than marketing jargon. A smart home hub is a smart home hub is a smart home hub? Maybe not according to IOTAS. But fair enough, being able to control the lights in your home from your smartphone is a little cool, if not altogether functional."}]},{"type":"paragraph","children":[{"url":"http://www.smartbeings.com/","type":"link","children":[{"type":"span","value":"Smartbeings’ "},{"type":"span","marks":["strong"],"value":"Woohoo"}]},{"type":"span","value":" is an AI-based smart home hub. Any of this sounding a bit repetitive to you? This particular hub, from the Silicon Valley start-up, integrates facial recognition and claims to be the world’s first home automation system to be cloud-enabled. "},{"url":"https://techcrunch.com/2015/10/24/why-iot-security-is-so-critical/","type":"link","children":[{"type":"span","value":"So now you don’t only have to protect your home from actual intruders, but virtual ones too"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"The "},{"url":"https://www.zmodo.com/pivot","type":"link","children":[{"type":"span","marks":["strong"],"value":"Zmodo Pivot"}]},{"type":"span","value":" from MeShare is effectively a robotic camera and security assistant. With a 1080p camera, two-way communication and 360 degrees of rotation and motion detection, it might actually be the real deal."}]},{"type":"paragraph","children":[{"type":"span","value":"MeShare’s certainly thought about the possibilities of the IoT in relation to security. And wireless window and door sensors will send notifications directly to you whenever your doors or windows open and close. We’ve got to say, for a security piece, this device shines just a little brighter than the rest."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Nvidia Shield TV"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s a TV-come-gaming-come-home-automation system. While its physical appearance looks identical to its predecessor, the new model is receiving a new heart and mind. A Tegra X1 processor (as if anyone is meant to know what that is) promises to make this unit three times faster than its nearest competition. Perhaps more importantly, the Shield now supports 4K HDR visuals. And what does this mean, you ask? It means sharper and more beautiful Netflix and YouTube binging."}]},{"type":"paragraph","children":[{"type":"span","value":"We have more details about Nvidia’s big reveal at CES 2017 in our recent blog post about the "},{"url":"/articles/technology/coolest-ai-enabled-tech-gadgets-ces-2017/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"coolest AI-enabled tech and gadgets"}]},{"type":"span","value":" at the event."}]},{"type":"paragraph","children":[{"type":"span","value":"These are just a few of the home automation systems that are providing competition to the big three. "},{"type":"span","marks":["strong"],"value":"Google Home"},{"type":"span","value":", "},{"type":"span","marks":["strong"],"value":"Amazon Echo"},{"type":"span","value":" and "},{"type":"span","marks":["strong"],"value":"Apple HomeKit"},{"type":"span","value":" are still very much in the driving seat, but there are certainly plenty poised and ready, should any of these giants slip up. Cough, cough, Tim Cook."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"A whole new line of smart fridges"}]},{"type":"paragraph","children":[{"type":"span","value":"In keeping with our smart home theme, Samsung and LG are trying to outdo one another with smart fridges. The new and improved "},{"url":"https://news.samsung.com/global/samsung-electronics-unveils-family-hub-2-0-and-smart-built-in-appliances-at-ces-2017","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Samsung Family Hub 2.0"}]},{"type":"span","value":" fridge boasts a bigger touchscreen, greater choice of apps, and a slicker interface."}]},{"type":"paragraph","children":[{"type":"span","value":"Samsung’s latest creation will be capable of doing everything from playing music via your favorite music site to mirroring a TV screen. They’ve also introduced voice control and – possibly its most strange function – the ability to order food from a third party. Do you know? In case you’re too lazy to open the fridge."}]},{"type":"paragraph","children":[{"type":"span","value":"LG’s response to this was also to increase the size of its fridge’s touch screen. So now, with the help of Amazon Alexa, you can see what’s inside your fridge from the outside. Oh, innovation, you fickle beast, you. Once users have checked the contents of their fridge without opening the door, they’re able to create shopping lists with their voice, which the fridge can feed to online supermarkets and retail shopping sites."}]},{"type":"paragraph","children":[{"type":"span","value":"LG’s other big play in the home automation space was the announcement of the "},{"url":"https://www.cnet.com/products/lg-hub-robot/preview/","meta":[{"id":"rel","value":"nofollow"}],"type":"link","children":[{"type":"span","value":"Hub Robot"}]},{"type":"span","value":". This little Alexa-powered robotic ninja is capable of controlling a host of the company’s own connected devices, including everything from washing machines to refrigerators."}]},{"type":"paragraph","children":[{"type":"span","value":"This little guy (technically we should be gender-neutral) comes with a built-in speaker and camera and is capable of interacting with different family members, differently. In case the massive touch screen on your fridge isn’t enough to see your fridge’s contents, Hub Robot can tell you what’s inside and even read recipes to you from the web."}]},{"type":"paragraph","children":[{"type":"span","value":"For the last few years, home automation has been sitting on the outskirts of innovation, waiting patiently for its time to arrive. 2017 is that time and the fanfare and hype surrounding home automation are very real and wonderfully necessary."}]},{"type":"paragraph","children":[{"type":"span","value":"Have a look at our blog post which lays out "},{"url":"/articles/technology/the-pros-and-cons-of-smarthomes/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"the pros and cons of smart homes"}]},{"type":"span","value":". As adoption grows, so the capabilities of these products will too and innovators must keep up. And this is what makes tech shows like CES so compelling as they provide insights into what our future looks like."}]}]}}}},{"seo":{"title":"Top 5 technology breakthroughs of 2016","description":"Clickatell looks at 5 of the biggest technology breakthroughs that occurred in 2016.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633146600-fhoq.jpg?auto=format","id":"DatoCmsAsset-25976686"}},"internalName":"Top 5 technology breakthroughs of 2016","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960631","name":"Healthcare","slug":"healthcare"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633149873-cfg.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633149873-cfg.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633149873-cfg.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633149873-cfg.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFgoLDhgQDg4TDhIQDQ0WFxMZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscIhw1Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwQG/8QAHhAAAQQCAwEAAAAAAAAAAAAAAQACAxEEMQUiMxL/xAAVAQEBAAAAAAAAAAAAAAAAAAADAv/EABgRAAMBAQAAAAAAAAAAAAAAAAECEQBR/9oADAMBAAIRAxEAPwDf4XFYsItrgm5MLPirUmGTWyqJ/NQsmSnugdx8Eh7FCW8m9oRFRcgdu7//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633149873-cfg.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFgoLDhgQDg4TDhIQDQ0WFxMZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscIhw1Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwQG/8QAHhAAAQQCAwEAAAAAAAAAAAAAAQACAxEEMQUiMxL/xAAVAQEBAAAAAAAAAAAAAAAAAAADAv/EABgRAAMBAQAAAAAAAAAAAAAAAAECEQBR/9oADAMBAAIRAxEAPwDf4XFYsItrgm5MLPirUmGTWyqJ/NQsmSnugdx8Eh7FCW8m9oRFRcgdu7//2Q=="}},"id":"DatoCmsTemplateArticle-62226358","title":"Top 5 technology breakthroughs of 2016","slug":"top-5-technology-breakthroughs-2016","meta":{"updatedAt":"2022-11-22T09:43:36.501+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"As we get into the swing of 2017, it’s a good time to reflect on how much happened in 2016 in terms of technology breakthroughs. So much happens so quickly. Science fiction has become science fact, with reality surpassing even the imaginations of our greatest artists. Let’s take a look at some of the biggest breakthroughs in 2016, and where we are with them now."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Engineering the immune system"}]},{"type":"paragraph","children":[{"type":"span","value":"People will always dispute what is more or less important when it comes to picking important advances in a given year. However, almost anyone can agree that focusing on health is to everyone’s benefit. And this year saw a remarkable focus on the immune system."}]},{"type":"paragraph","children":[{"type":"span","value":"As Science Daily "},{"url":"https://www.sciencedaily.com/releases/2016/06/160615151805.htm","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"reports"}]},{"type":"span","value":", a University of Notre Dame research team chemist is developing a new type of immunotherapy. This is a treatment focused on enhancing the immune system’s function to treat or prevent disease, “as a means to more effectively target and kill cancer cells”. What makes the research important is the ability to specifically target those cancer cells that require removal. A cancer patient’s immune system tends to destroy the very body it’s trying to protect. By being more specific, the aim is to get rid of cancer without harming the person."}]},{"type":"paragraph","children":[{"type":"span","value":"Though the efficacy is still being tested, the research was regarded as a major breakthrough in cancer treatment. This is what the road to a proper cure for cancer looks like."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Air power"}]},{"type":"paragraph","children":[{"type":"span","value":"Though this is from late 2015, it still fits into ongoing breakthroughs in 2016. A University of Washington research group managed to use the ubiquitous nature of Wi-Fi to power devices. As the school’s paper "},{"url":"http://www.washington.edu/news/2015/11/18/popular-science-names-power-over-wi-fi-one-of-the-years-game-changing-technologies/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"noted"}]},{"type":"span","value":": “they harvested energy from Wi-Fi signals to power a simple temperature sensor, a low-resolution grayscale camera and a charger for a Jawbone activity tracking bracelet.”"}]},{"type":"paragraph","children":[{"type":"span","value":"This is an ongoing project that will ideally have widespread application, to help lower energy costs, while making it accessible."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Tesla autopilot"}]},{"type":"paragraph","children":[{"type":"span","value":"Cars are of course always the focus for emerging tech. Nowhere more so than with Tesla’s technology Autopilot. As Popular Mechanics "},{"url":"http://www.popularmechanics.com/cars/hybrid-electric/a23980/tesla-autopilot-vision/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"summarized"}]},{"type":"span","value":": “Autopilot gives the driver the ability to keep their hands at their sides and let the car drive itself.” This is being demonstrated now and it points toward a future where fewer people will need to drive to use a car."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Slack at work"}]},{"type":"paragraph","children":[{"type":"span","value":"Though the name might indicate laziness, the group chat software Slack has helped changed how offices operate. As Business.com "},{"url":"http://www.business.com/company-culture/how-slack-is-changing-workplace-communication/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"notes"}]},{"type":"span","value":", research shows: “the San Francisco-based startup boasts 25 fewer meetings, 32 percent more productivity, and almost 50 percent fewer emails within offices communicating via Slack.” It’s easy and intuitive, allowing for transparency, backup, and storage."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Rise of the robots"}]},{"type":"paragraph","children":[{"type":"span","value":"Machines able to perform people’s work is intriguing but terrifying. People are obviously concerned about whether they will find themselves without income because they’re replaced by something that doesn’t require a salary, sick days or sleep. But efficiency is also important and robots are being designed for all sorts of important functions, in medicine, space and so on. But one that is truly intriguing is robots teaching other robots. As MIT Technology Review "},{"url":"https://www.technologyreview.com/s/543461/how-robots-can-quickly-teach-each-other-to-grasp-new-objects/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"notes"}]},{"type":"span","value":", research is going into precisely this area. “It may take hours for a robot to figure out how to grasp a new object. But hundreds of robots could accelerate the process by sharing knowledge.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Researchers are even discussing creating networks that simulate neural brain networks, so robots can share data right away – thus reducing the time it takes to “learn”. Efficiency would be immediate."}]},{"type":"paragraph","children":[{"type":"span","value":"Today, robots in digital form are talking and helping customers navigate websites and aiding their shopping. They’re in phones helping mobile users navigate the internet and obtain information. They’re already here and will only get better."}]},{"type":"paragraph","children":[{"type":"span","value":"2017 promises to be another year with some major technology breakthroughs coming our way. There was plenty to see at CES 2017 this year with a big focus on artificial intelligence. If you're interested in what's coming our way this year, have a look at our blog post featuring all of the coolest AI enabled tech and gadgets at CES 2017."}]}]}}}},{"seo":{"title":"The coolest AI enabled tech and gadgets at CES 2017","description":"Explore the coolest AI-enabled tech gadgets showcased at CES 2017. Discover groundbreaking innovations that are shaping the future of technology and transforming industries.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633146869-hrjhv.jpg?auto=format","id":"DatoCmsAsset-25976687"}},"internalName":"The coolest AI enabled tech and gadgets at CES 2017","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633146869-hrjhv.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633146869-hrjhv.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633146869-hrjhv.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633146869-hrjhv.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoNCAoNCQ4FDBMQBQ0NDRENDQUYFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgUOEAUKFS8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAAAwIEBf/EABwQAAIBBQEAAAAAAAAAAAAAAAABAgMFEjEzBP/EABUBAQEAAAAAAAAAAAAAAAAAAAIA/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8Ap020NnJ4C4bGVeYRYtweQEfcBJ//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633146869-hrjhv.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoNCAoNCQ4FDBMQBQ0NDRENDQUYFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgUOEAUKFS8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAAAwIEBf/EABwQAAIBBQEAAAAAAAAAAAAAAAABAgMFEjEzBP/EABUBAQEAAAAAAAAAAAAAAAAAAAIA/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8Ap020NnJ4C4bGVeYRYtweQEfcBJ//2Q=="}},"id":"DatoCmsTemplateArticle-62226360","title":"The coolest AI enabled tech and gadgets at CES 2017","slug":"coolest-ai-enabled-tech-gadgets-ces-2017","meta":{"updatedAt":"2025-01-10T08:29:32.679+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Cool AI-enabled gadgets"}]},{"type":"paragraph","children":[{"type":"span","value":"We expected to see artificial intelligence (AI), home and vehicle automation, smarter devices, augmented and virtual reality, and IoT to dominate at CES 2017. And truth be told it most certainly is not failing to deliver."}]},{"type":"paragraph","children":[{"type":"span","value":"In addition to new products in the usual consumer device categories like video game tech, TVs, and audio equipment we’re seeing loads of the new trending technologies being showcased and it’s clear that Christmas is not over at CES 2017. Everything from smart home bots, hacker-fighting routers and wallpaper TVs to super cool Lego Boost robotic kits that teach kids to code, is being shown off at the popular tech event making it super difficult to choose the coolest of them all. That said, here’s a look at "},{"type":"span","marks":["emphasis"],"value":"some of"},{"type":"span","value":" the top AI enabled tech and gadgets at CES 2017."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Nvidia scores a slam-dunk in AI and autonomous cars"}]},{"type":"paragraph","children":[{"type":"span","value":"Nvidia CEO and co-founder Jen-Hsun Huang stole the opening CES 2017 keynote straight out of Intel’s pocket this year, stamping convincing authority in the areas of AI and autonomous cars."}]},{"type":"paragraph","children":[{"type":"span","value":"For the gamers, "},{"url":"http://www.marketwired.com/press-release/nvidia-expands-geforce-gaming-to-millions-more-pcs-and-macs-nasdaq-nvda-2186326.htm","type":"link","children":[{"type":"span","value":"Nvidia announced the GeForce Now"}]},{"type":"span","value":" – a cloud service that enables games to run in the cloud instead of locally on a computer. No more downloading gigantic files. Even gamers with lower spec machines can now have access to top-end PC games with high-end graphics. Fast reliable internet, one minute spent buying the game and you’re set."}]},{"type":"paragraph","children":[{"type":"span","value":"In terms of artificial intelligence, Huang served up a double shot of awesome launching the new "},{"url":"https://www.nvidia.com/en-us/shield/shield-tv/","type":"link","children":[{"type":"span","value":"Shield"}]},{"type":"span","value":", Nvidia’s upcoming full 4K and HDR media streaming device harnessing the artificial intelligence of Google Assistant."}]},{"type":"paragraph","children":[{"type":"span","value":"Users will now also have additional access to Amazon and Youtube’s 360 video content and better gaming is given with the ability to stream and play games in the cloud via GeForce Now."}]},{"type":"paragraph","children":[{"type":"span","value":"To accompany Shield, Huang announced a Wi-Fi-connected peripheral device called "},{"url":"https://www.engadget.com/2017/01/04/nvidia-spot/","type":"link","children":[{"type":"span","value":"Nvidia Spot"}]},{"type":"span","value":" – an AI microphone that can be placed all around your home allowing you to ask questions about well, everything (this is Google Assistant after all), and control all of the smart devices in your home."}]},{"type":"paragraph","children":[{"type":"span","value":"\"Jarvis is going to be realized. Mark Zuckerberg built his own Jarvis for his home,\" Huang said. \"But I decided we should build it for all of you.\" Thanks for that, Jeff."}]},{"type":"paragraph","children":[{"type":"span","value":"Expanding the capability of self-driving vehicles was also on the list along with the announcement of some very impressive new partnerships with the likes of Bosch, ZF, and Audi – just to be sure everyone knows that they mean business."}]},{"type":"paragraph","children":[{"type":"span","value":"Huang announced that "},{"url":"https://techcrunch.com/2017/01/04/nvidia-builds-a-co-pilot-into-its-autonomous-drive-computer/","type":"link","children":[{"type":"span","value":"Xavier, an AI Co-Pilot"}]},{"type":"span","value":", will use artificial intelligence and deep learning to not only be able to understand the autonomous vehicle’s outside environment but also be able to see and learn from what is going on inside the car."}]},{"type":"paragraph","children":[{"type":"span","value":"This groundbreaking new AI tech will be able to see the driver's lips and eye movement to understand what should happen next - and even have the capacity to know if the driver is too angry to be driving on the road. Alongside Audi, Huang has promised that they'll put the world’s most advanced AI car on the road by 2020."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"LG goes robotic"}]},{"type":"paragraph","children":[{"type":"span","value":"LG was always going to launch an awesome TV. And it did. Enter the incredible 77 inches less than 4mm thin W7 OLED TV. As "},{"url":"https://www.cnet.com/products/lg-w7-series/preview/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"CNET notes"}]},{"type":"span","value":", it’s like no TV you’ve ever seen before – pretty much wallpaper that just happens to also be a TV. There’s no AI but something this awesome deserves a mention."}]},{"type":"paragraph","children":[{"type":"span","value":"They didn’t only bring along TV, audio, big screens, and super smart fridges this year, though. The company also unveiled its new lineup of intelligent robotic helpers – "},{"url":"https://gearburn.com/2017/01/lg-robots-ces-2017/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"three delightful robots"}]},{"type":"span","value":" that can help you around the home, mow your lawn for you, and even guide airport travelers around the airport, answering questions in four different languages."}]},{"type":"paragraph","children":[{"type":"span","value":"We’re not simply talking robotic vacuum cleaners here. The Alexa-powered Airbot, for example, provides whatever travel info you need on its large display, scans travel tickets, and even walk you through the terminal if you're lost – amongst a host of other amazing features. Airbot will start helping passengers at South Korea's Incheon airport later this year."}]},{"type":"paragraph","children":[{"type":"span","value":"Harnessing the power of artificial intelligence features like facial recognition, and mapping technology, LG's new robotic range really does impress."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"A smart toy designed to help children with developmental disabilities"}]},{"type":"paragraph","children":[{"url":"http://www.theverge.com/ces/2017/1/4/14167590/leka-smart-toy-robot-autism-learning-tool-ces-2017","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Leka’s new smart toy"}]},{"type":"span","value":" may look like a little glowing bowling ball but its technology - and purpose - go far deeper."}]},{"type":"paragraph","children":[{"type":"span","value":"It's equipped with sensors and a screen and is designed to help children with autism and other developmental disabilities including ADHD and cerebral palsy."}]},{"type":"paragraph","children":[{"type":"span","value":"Leka is designed to either be controlled by a caregiver or put into an autonomous state so that kids of any age (and even adults with more severe disabilities) can overcome social barriers and learn to communicate better and progress at their own pace."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"An AI-powered digital assistant for kids"}]},{"type":"paragraph","children":[{"url":"https://www.cnet.com/products/aristotle-by-nabi/preview/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Aristotle, by Mattel"}]},{"type":"span","value":", is an Echo-like AI digital assistant, aimed at babies and toddlers. Because why should only adults have AI, digital assistants, anyway? Aristotle is equipped with Amazon Alexa and will do everything from playing a lullaby if the baby starts crying to helping them learn their ABCs."}]},{"type":"paragraph","children":[{"type":"span","value":"It'll use natural language processing to understand your child's ramblings but what's most cool is how it'll grow and mature with your child. It’ll eventually help with homework and even offer foreign language lessons. Mattel plans to launch Aristotle in June this year."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"One more, for the road"}]},{"type":"paragraph","children":[{"type":"span","value":"BACtrack Skyn is the "},{"url":"https://www.bactrack.com/pages/bactrack-skyn-wearable-alcohol-monitor","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"world’s first wearable alcohol monitor"}]},{"type":"span","value":" – reinventing the way people track their alcohol consumption. Skyn can either be integrated into an Apple Watch band or worn as a standalone wearable that tracks your alcohol level in near real-time."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s easy to forget that that one last drink for the road takes a while to hit your system, but the app will let you know where you’ll be ending up and remind you when to slow down or stop drinking."}]},{"type":"paragraph","children":[{"type":"span","value":"Skyn measures the small amounts of alcohol molecules excreted through your skin and uses a proprietary algorithm to calculate your estimated blood alcohol content."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Don’t forget about Clickatell Touch"}]},{"type":"paragraph","children":[{"type":"span","value":"Have a look at some more "},{"url":"/articles/technology/top-technology-trends-ces-2017/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"cool technology trends from CES 2017"}]},{"type":"span","value":" and don't forget about "},{"url":"/press-center/clickatell-launches-first-one-touch-demand-mobile-customer-service-platform/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" which we unveiled at Tech in Asia Jakarta in November 2016. Using artificial intelligence and chatbot technology, "},{"url":"/articles/digital-marketing/clickatell-touch-customer-service/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Touch bridges the customer service gap"}]},{"type":"span","value":" replacing outdated support methods and offering an on-demand mobile customer care platform."}]}]}}}},{"seo":{"title":"More top technology trends at CES 2017","description":"Clickatell looks at the best of the weird and wonderful gadgets on offer at this year's Consumer Electronics show.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633147016-huru.jpg?auto=format","id":"DatoCmsAsset-25976689"}},"internalName":"More top technology trends at CES 2017","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633266428-istock-503925470-1440x560-1-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633266428-istock-503925470-1440x560-1-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633266428-istock-503925470-1440x560-1-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633266428-istock-503925470-1440x560-1-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDhYODhQWDg0NDh0KCxEOFx8ZGCITFiEaKysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgsOHAoQHDscFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEEBgf/xAAhEAABAgUFAQAAAAAAAAAAAAACAAEDBAUykRETITNSEv/EABUBAQEAAAAAAAAAAAAAAAAAAAMA/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAIRAwH/2gAMAwEAAhEDEQA/AIkCYnmfgHRF5qoFB023RGXEfLYRaGI7drYTtmDTN6udQ063Tq31kB+bWwkriFT/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633266428-istock-503925470-1440x560-1-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDhYODhQWDg0NDh0KCxEOFx8ZGCITFiEaKysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgsOHAoQHDscFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEEBgf/xAAhEAABAgUFAQAAAAAAAAAAAAACAAEDBAUykRETITNSEv/EABUBAQEAAAAAAAAAAAAAAAAAAAMA/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAIRAwH/2gAMAwEAAhEDEQA/AIkCYnmfgHRF5qoFB023RGXEfLYRaGI7drYTtmDTN6udQ063Tq31kB+bWwkriFT/2Q=="}},"id":"DatoCmsTemplateArticle-62226496","title":"More top technology trends at CES 2017","slug":"top-technology-trends-ces-2017","meta":{"updatedAt":"2022-10-26T21:59:46.537+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Tech Trends at CES 2017"}]},{"type":"paragraph","children":[{"type":"span","value":"2017 has certainly kicked off to the best possible start, feeding our gadget-obsession with all sorts of weird and wonderful technologies. And the beating heart of this tech overload lies in Las Vegas at the Consumer Electronics Show (CES), taking place all of this week. So let’s take a tour through some of this year’s newest and most exciting tech tapas and feast our eyes, ears, and minds on the technology trends innovation on offer at the show."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"LG’s levitating speaker"}]},{"type":"paragraph","children":[{"type":"span","value":"Sure, it’s not the first product of its kind, but it’s the first produced by a major manufacturer. And that should have people excited."}]},{"type":"paragraph","children":[{"type":"span","value":"This magical little device has the shape and size of an egg. A powerful subwoofer and 360-degree sound spread surprisingly good noise for such a small specimen. This one’s definitely a party starter!"}]},{"type":"paragraph","children":[{"type":"span","value":"So how does "},{"url":"http://www.wired.co.uk/article/lg-levitating-speaker-ces-2017","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"LG's levitating speaker"}]},{"type":"span","value":" fly? It defies the laws of gravity, floating on a small base known as a levitation station. Once its battery life of up to 10 hours is depleted, you’ll experience one of its coolest features: It descends back into its base when the juice runs out. Coolness level: max."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Mayfield Robotics’ cute little Kuri"}]},{"type":"paragraph","children":[{"type":"span","value":"Last year, Mayfield Robotics unveiled "},{"url":"https://techcrunch.com/video/mayfield-robotics-kuri-is-an-adorable-home-robot/586eb2e1bc67d27ee1cb621e/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Kuri"}]},{"type":"span","value":", an affordable smart home robot. Well, Kuri’s done a bit of growing up since then. She (at least that’s what we’re going with) can now understand context and surroundings, recognize people and respond to questions with facial expressions and movements."}]},{"type":"paragraph","children":[{"type":"span","value":"This $699 piece of tech is kitted out with an array of microphones, a 1080p camera, and sensors which help map its surroundings. The “if this, then that” responsive protocol that’s been built into her is a little unnerving, but for now she’s not taking over the world – instead far better suited to waking you up with your favorite music or monitoring your home while you’re away."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Cerevo Taclim’s VR shoes and gloves"}]},{"type":"paragraph","children":[{"type":"span","value":"We’ve seen VR for your eyes. Now we’ve got VR for your hands and feet. "},{"url":"https://taclim.cerevo.com/en/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Taclim"}]},{"type":"span","value":" is a set of VR shoes and gloves that helps you gain greater control over your actions in VR worlds. These generate different virtual reality textures and responses for your hands and feet to feel and engage."}]},{"type":"paragraph","children":[{"type":"span","value":"Imagine walking through the desert, and feeling the sinking sensation as the sand gives way beneath your weight with every step – that’s kinda what Cerevo was going with here."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Technology Trends for the kids"}]},{"type":"paragraph","children":[{"type":"span","value":"Motorized, app-connected bricks that teach coding. For anyone who’s ever thought that LEGO couldn’t possibly get any cooler. "},{"url":"https://www.lego.com/en-us/aboutus/news-room/2017/january/lego-boost/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Well, it might just have happened"}]},{"type":"span","value":". Their new product Boost is aimed at teaching kids how to code. Yes, we’ll be seeing eight- and nine-year-olds working out advanced computer systems in the not-so-distant future.In addition to programming, kids will be able to use Boost to assemble functional robots. For about $160, a standard Boost kit comes with a motor, sensor, and a pile of bricks to put your creation together. And when you’re done, you’ll be able to"}]},{"type":"paragraph","children":[{"type":"span","value":"In addition to programming, kids will be able to use Boost to assemble functional robots. For about $160, a standard Boost kit comes with a motor, sensor, and a pile of bricks to put your creation together. And when you’re done, you’ll be able to program it through apps for Android and IOS. Sarah Connor, you’re going to have a ton of competition."}]},{"type":"paragraph","children":[{"type":"span","value":"In case your kids are somehow not forever enthralled by coded LEGO, Fischer-Price has produced the "},{"url":"https://www.cnet.com/products/fisher-price-think-and-learn-smart-cycle/preview/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Think & Learn Smart Cycle"}]},{"type":"span","value":". And this is more than just a glorified kids’ bike. There are all kinds of games to go with it, that sync with the speed of the pedaling, so now your child gets to work their mind "},{"type":"span","marks":["emphasis"],"value":"and "},{"type":"span","value":"their body."}]},{"type":"paragraph","children":[{"type":"span","value":"Reasonably priced at $150, this gadget will be perfect for 4 to 7-year-olds and may signal the end of the iPad addicted baby generation."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Kingston’s 2TB DataTraveler Ultimate GT"}]},{"type":"paragraph","children":[{"type":"span","value":"The name’s a bit of a mouthful, but essentially this is storage, storage and more storage without any of the bulkiness. The "},{"url":"http://www.kingston.com/us/company/press/article/48472","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"world’s highest capacity flash drive"}]},{"type":"span","value":" will put all of the movies (probably) in the palm of your hand."}]},{"type":"paragraph","children":[{"type":"span","value":"And of course, it wouldn’t be quite as incredible if it didn’t offer cutting edge USB 3.1 rapid read and write speeds. Because you don’t want to spend your life waiting for all those movies to move across to another device before watching them."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The Sleep Number 360"}]},{"type":"paragraph","children":[{"type":"span","value":"Before the name misleads you, "},{"url":"https://www.sleepnumber.com/360","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"we’re talking about a bed"}]},{"type":"span","value":". A bed designed to keep you comfortable by sensing your movements and automatically adjusting your position to keep your rest blissful. Temperature controls also keep you at the perfect level of snugness while you sleep."}]},{"type":"paragraph","children":[{"type":"span","value":"It works even when there are two people in the bed. But here’s the real dealbreaker: It can help stop snoring by shifting snorers into better positions. A real marriage saver.\nThe annual technology show attracts more than 150,000 people and draws companies from around the world to showcase their latest creations. If you’re interested in keeping up with the latest technology trends then read our article featuring some of the"}]},{"type":"paragraph","children":[{"type":"span","value":"The annual technology show attracts more than 150,000 people and draws companies from around the world to showcase their latest creations. If you’re interested in keeping up with the latest technology trends then read our article featuring some of the "},{"url":"/articles/technology/coolest-ai-enabled-tech-gadgets-ces-2017/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"coolest AI-enabled gadgets"}]},{"type":"span","value":" and tech from CES 2017."}]}]}}}},{"seo":{"title":"The importance of AI and augmented reality startups","description":"Clickatell looks at artificial reality and concept of augmented reality where technology is used to superimpose information on the world we hear and see.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633147246-dshuw.jpg?auto=format","id":"DatoCmsAsset-25976742"}},"internalName":"The importance of AI and augmented reality startups","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633147246-dshuw.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633147246-dshuw.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633147246-dshuw.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633147246-dshuw.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoREggPEg0LDhEODg0NDhENFg4YFxMZGCITFhUmHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4PHDscFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYB/8QAHBAAAgICAwAAAAAAAAAAAAAAAAECBAUxAzIz/8QAFQEBAQAAAAAAAAAAAAAAAAAABAX/xAAaEQACAgMAAAAAAAAAAAAAAAAAAQIhAyIy/9oADAMBAAIRAxEAPwCxjdUmhtVsRfHsluPsh1T80Gg9hWRUGUsxiaL8voCzDkC1Z//Z"},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633147246-dshuw.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoREggPEg0LDhEODg0NDhENFg4YFxMZGCITFhUmHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4PHDscFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYB/8QAHBAAAgICAwAAAAAAAAAAAAAAAAECBAUxAzIz/8QAFQEBAQAAAAAAAAAAAAAAAAAABAX/xAAaEQACAgMAAAAAAAAAAAAAAAAAAQIhAyIy/9oADAMBAAIRAxEAPwCxjdUmhtVsRfHsluPsh1T80Gg9hWRUGUsxiaL8voCzDkC1Z//Z"}},"id":"DatoCmsTemplateArticle-62226498","title":"The importance of AI and augmented reality startups","slug":"importance-ai-augmented-reality-startups","meta":{"updatedAt":"2022-11-22T09:55:45.698+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI and augmented reality"}]},{"type":"paragraph","children":[{"type":"span","value":"Augmented reality and artificial intelligence are two new areas many smart designers and engineers are focusing their efforts. Indeed, major corporations like Microsoft have devoted a lot of resources into developing these into products. The problem, as with many forms of new technology, is how expensive it is for the average person. Indeed, even in terms of demand, many might be confused as to why anyone even needs these developed. Yet one startup, called Meta, is taking on the corporate giants of the tech world."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Why augmented reality?"}]},{"type":"paragraph","children":[{"type":"span","value":"Unlike AI, augmented reality is not as widespread or injected into our systems. Artificial intelligence has found its way into everything from how people shop to navigating their phones. Augmented reality, however, is still relatively niche. As Live Science "},{"url":"http://www.livescience.com/34843-augmented-reality.html","type":"link","children":[{"type":"span","value":"details"}]},{"type":"span","value":": “Augmented reality is using technology to superimpose information on the world we see. For example, images and sounds are superimposed over what the user sees and hears.”"}]},{"type":"paragraph","children":[{"type":"span","value":"This is not the same as virtual reality, where the entire visual experience is simulated. Thus, the world around the user still exists and the digital simulations are imposed on this. A popular example of this was Google Glass. This allowed users to still see the world, but also put notifications, apps and so on in front of their eyes wherever the user looked. Another example of this was Disney’s coloring book that came to life, as you drew. A Disney research team developed technology that projects coloring book characters in 3D while you're still coloring them."}]},{"type":"paragraph","children":[{"type":"span","value":"Google Glass, despite it being developed by a tech giant, apparently for convenience, has not taken off. It died due to a lack of demand and most likely even poor marketing. No one really knew what it was for. And while the technology is impressive, it still appears as frivolous as a very expensive toy. Why then should businesses care?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Business and augmented reality"}]},{"type":"paragraph","children":[{"type":"span","value":"As with so much of technology, it can seem frivolous at first but can be developed to have widespread application. There are AI startups, who focus a great deal on machine learning, for example – and the related research has profound effects on the future of engineering and design. Progress, after all, is never a straight trajectory or from only one institution. Collective learning is how society grows. Thus, just as AI has become more complex and integrated into people's lives, there’s no reason that can’t happen for augmented reality."}]},{"type":"paragraph","children":[{"type":"span","value":"For example, businesses can use augmented reality to "},{"url":"http://www.pcworld.idg.com.au/article/606488/how-vr-great-orientation-new-starters-work/","type":"link","children":[{"type":"span","value":"train new staff"}]},{"type":"span","value":". They learn where offices are, what functions each person has and so on. They can do this at their own pace, without taking time away from those already working."}]},{"type":"paragraph","children":[{"type":"span","value":"Research suggests a serious future for augmented reality. As ZDNet "},{"url":"http://www.zdnet.com/article/research-67-percent-considering-adoption-of-augmented-reality-in-the-enterprise/","type":"link","children":[{"type":"span","value":"noted"}]},{"type":"span","value":": “a report in April ... projected AR and VR would be a $150 billion market by 2020, and only $30 billion of that will be VR.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Meta, an augmented reality startup, saw its founder, Meron Gribetz, win an MIT Technology Review award. Meta developed one of the cheaper augmented reality headsets that let you do things like grabbing and prod 3-D imagery with your hands, conduct video calls with other Meta users, who can hand you virtual objects that you can inspect from any angle."}]},{"type":"paragraph","children":[{"type":"span","value":"This can be used for all sorts of project management and development, as people work better with rendered objects and visualizations. Naturally, the data on productivity is not out since so few places use augmented reality in a long term capacity. Nonetheless, it might be wise to check any skepticism at the door. Smart people have invested their time and resources into this new tech. Gribetz, for example, is proud to take on giants like Microsoft by developing more advanced tech and lowering the price of the headset, making it more consumer-friendly."}]},{"type":"paragraph","children":[{"type":"span","value":"The point is technology can develop in incredible ways to benefit businesses and consumers. Have a look at how AI and related tech is "},{"url":"/articles/digital-marketing/personalizing-in-store-shopping-experiences-with-mobile-marketing-mobile/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"aiding marketing"}]},{"type":"span","value":", making the experience of shopping more pleasant for everyone. Let’s hope that augmented reality develops similarly to benefit everyone."}]}]}}}},{"seo":{"title":"Why 2017 will be the year of the smart home","description":"Clickatell looks again at the Internet of Things and argues that 2017 will be the year of the smart home.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633147384-jef.jpg?auto=format","id":"DatoCmsAsset-25976743"}},"internalName":"Why 2017 will be the year of the smart home","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633147515-jef.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633147515-jef.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633147515-jef.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633147515-jef.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoUCAgLChAODRcQDQ0KDhQJFhENFx8aGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHA4QHDsdFig7NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgACBP/EAB4QAAEDBAMAAAAAAAAAAAAAAAEAAgMEBSExEhNR/8QAFQEBAQAAAAAAAAAAAAAAAAAABAL/xAAbEQAABwEAAAAAAAAAAAAAAAAAAgMFETFRAf/aAAwDAQACEQMRAD8ApQVlPIzDgtoli9SZZCeGyjrCcZRiotcUHdUdNDrapYgzaiEW0nr2ohHTb5oVw7jo/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633147515-jef.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoUCAgLChAODRcQDQ0KDhQJFhENFx8aGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHA4QHDsdFig7NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgACBP/EAB4QAAEDBAMAAAAAAAAAAAAAAAEAAgMEBSExEhNR/8QAFQEBAQAAAAAAAAAAAAAAAAAABAL/xAAbEQAABwEAAAAAAAAAAAAAAAAAAgMFETFRAf/aAAwDAQACEQMRAD8ApQVlPIzDgtoli9SZZCeGyjrCcZRiotcUHdUdNDrapYgzaiEW0nr2ohHTb5oVw7jo/9k="}},"id":"DatoCmsTemplateArticle-62226506","title":"Why 2017 will be the year of the smart home","slug":"2017-will-year-smart-home","meta":{"updatedAt":"2022-10-26T21:59:19.727+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Every aspect of life has advanced with technology. Cars have gone from being barely distinguishable from horse carriages to fully functional, robot-controlled vehicles. Phones, which once occupied entire rooms, now record videos, send documents and are tinier than our hands. It’s no wonder that many expect homes to progress in similar ways thanks to technology. And with the concept of the smart home, the expectation will probably become a reality in 2017."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"What is smart technology?"}]},{"type":"paragraph","children":[{"type":"span","value":"When people talk about “smart” technology, what exactly do they mean? After all, technology by definition seems to be clever. But, for tech companies, smart just means being connected to the internet. Everything from televisions to vacuum cleaners has been identified as smart. Connecting to the internet helps to expand a device’s function. For example, a smart television doesn’t just play movies from DVDs, it can stream movies directly from the internet. A smart fridge can calculate expiration dates, "},{"url":"http://www.nbcnews.com/id/50364798/ns/technology_and_science-tech_and_gadgets/t/lg-smart-fridge-spots-spoiled-food-orders-groceries/","type":"link","children":[{"type":"span","value":"sending messages to owners"}]},{"type":"span","value":" when it’s time for replacing or replenishing."}]},{"type":"paragraph","children":[{"type":"span","value":"The number of devices being created that can connect to the internet will only increase, as more of the world obtains internet access. After all, these days, almost no one would opt for a mobile phone that only makes phone calls. The expectation from consumers has itself changed, which means tech companies’ priorities are more focused than ever on delivering connected devices."}]},{"type":"paragraph","children":[{"type":"span","value":"If this is what individual devices can do, it’s reasonable to wonder what exactly a smart home is capable of."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"What is a smart home?"}]},{"type":"paragraph","children":[{"type":"span","value":"As CNBC"},{"url":"http://www.cnbc.com/2016/05/09/just-what-is-a-smart-home-anyway.html","type":"link","children":[{"type":"span","value":" summarized"}]},{"type":"span","value":", a smart home is one that is “equipped with network-connected products (i.e., ‘smart products,’ connected via Wi-Fi, Bluetooth or similar protocols) for controlling, automating and optimizing [various home] functions.” These functions include everything from room temperature to lighting, some of which is learned through artificial intelligence."}]},{"type":"paragraph","children":[{"type":"span","value":"What you’re seeing is the Internet of Things in action, as devices use the internet to interact in various ways to achieve advanced goals. As PC Mag "},{"url":"http://www.pcmag.com/article2/0,2817,2498510,00.asp","type":"link","children":[{"type":"span","value":"notes"}]},{"type":"span","value":", a smart home security system “can remotely control your door locks, lawnmowers, lights, thermostats, vacuums, and even pet feeders”, all by simply using your smartphone and a related app. You can monitor your home anywhere in the world thanks to cameras in the home connecting to your smartphone."}]},{"type":"paragraph","children":[{"type":"span","value":"It's also made it very easy (and relatively affordable) to monitor your home from just about anywhere with a smart security system."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Why this will grow"}]},{"type":"paragraph","children":[{"type":"span","value":"The Internet of Things is becoming reality as more internet access becomes available at affordable prices. And the smart home is merely the conclusion of producing and adopting smart devices under one roof."}]},{"type":"paragraph","children":[{"type":"span","value":"However, central to the Internet of Things, according to researchers, is the ability to produce proper sensors. As TechCrunch "},{"url":"https://techcrunch.com/2015/03/10/cheaper-sensors-will-fuel-the-age-of-smart-everything/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"reports"}]},{"type":"span","value":", “sensors, the tiny devices that fuel the Internet of Things, are getting smaller and cheaper all the time”. This will reduce the cost of production and therefore the cost to the consumer. As with all forms of tech progress, wider adoption tends to follow affordability. More people will be using the Internet of Things in their daily lives, transforming their homes into smart homes."}]},{"type":"paragraph","children":[{"url":"/articles/information-security/smart-home-needs-cyber-security/","type":"link","children":[{"type":"span","value":"As we’ve pointed out before"}]},{"type":"span","value":", however, this brings with it security concerns. Just because you’ve turned your home into a smart home doesn’t mean you’re out of the woods when it comes to safety. Regardless, this is an exciting time for everyone who cares about technology and making their home more advanced."}]},{"type":"paragraph","children":[{"type":"span","value":"Primarily, most homeowners seem interested in the application to home safety. While it might be fancy for an artificial intelligence application to learn your temperature preferences, that kind of advanced system is better applied to keeping yourself and your loved ones safe."}]}]}}}},{"seo":{"title":"3 unexpected ways AI can benefit us","description":"Clickatell discusses the likely benefits of AI in space exploration, medicine and business.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633147700-45677.jpg?auto=format","id":"DatoCmsAsset-25976747"}},"internalName":"3 unexpected ways AI can benefit us","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633147758-45677.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633147758-45677.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633147758-45677.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633147758-45677.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhQQDiEQDQ0VExUNDQ0YFxUZGBYTFhUdHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDsdIhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBQD/xAAdEAABBAIDAAAAAAAAAAAAAAAAAQIFEQYxAyIz/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgME/8QAGREAAgMBAAAAAAAAAAAAAAAAAQIABCEx/9oADAMBAAIRAxEAPwBHFzV6LPNLq/goDw+hA/xLbagGIqjITzGTaxq2piFna9FMAvIbLs//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633147758-45677.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhQQDiEQDQ0VExUNDQ0YFxUZGBYTFhUdHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDsdIhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBQD/xAAdEAABBAIDAAAAAAAAAAAAAAAAAQIFEQYxAyIz/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgME/8QAGREAAgMBAAAAAAAAAAAAAAAAAQIABCEx/9oADAMBAAIRAxEAPwBHFzV6LPNLq/goDw+hA/xLbagGIqjITzGTaxq2piFna9FMAvIbLs//2Q=="}},"id":"DatoCmsTemplateArticle-62226510","title":"3 unexpected ways AI can benefit us","slug":"3-unexpected-ways-ai-can-benefit-us","meta":{"updatedAt":"2022-10-26T21:59:04.738+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Some of our greatest artists and scientists have speculated about what impact advanced robotic systems could have on our world. Filmmakers offer dark visions of"},{"url":"https://www.units.miamioh.edu/psybersite/cyberspace/ai/matrix.shtml","type":"link","children":[{"type":"span","value":" smart systems taking over"}]},{"type":"span","value":", while others have focused on the ability of AI and"},{"url":"http://www.avclub.com/review/ai-artificial-intelligence-20334","type":"link","children":[{"type":"span","value":" machines to become companions"}]},{"type":"span","value":". After all, the end idea is for machines to display the same intelligence as humans – able to interpret and respond to new inputs constantly. For business, artificial intelligence software development is also something to be aware of as the world enters a new age of rapidly advancing technology. As a rule of thumb: Businesses that aren’t looking forward will end up being left behind."}]},{"type":"paragraph","children":[{"type":"span","value":"Here are some interesting ways AI can benefit us."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Space exploration"}]},{"type":"paragraph","children":[{"type":"span","value":"When you think about incredibly advanced science, space science often comes to mind. For example, NASA sends probes beyond the reaches of our solar system."}]},{"type":"paragraph","children":[{"url":"http://www.space.com/17688-voyager-1.html","type":"link","children":[{"type":"span","value":"Voyager 1"}]},{"type":"span","value":" became the first device humans ever created that entered interstellar space (basically, it’s traveled so far it’s reached a point where our sun no longer has any effect). Due to the complexities of space, it would obviously be ideal if scientists had more control over the devices sent to explore."}]},{"type":"paragraph","children":[{"type":"span","value":"While NASA and other space agencies can affect some changes, it still requires time to make adjustments, calculate readings and so on."},{"url":"https://www.nasa.gov/centers/ames/research/exploringtheuniverse/spiffy.html","type":"link","children":[{"type":"span","value":" NASA has expressed interest"}]},{"type":"span","value":" in AI software which handles these interactions instead."}]},{"type":"paragraph","children":[{"type":"span","value":"This requires no input from actual persons and can dramatically improve data capturing, movement and so on that is required to keep probes and astronauts working effectively in space. As NASA"},{"url":"https://www.nasa.gov/centers/ames/research/exploringtheuniverse/spiffy.html","type":"link","children":[{"type":"span","value":" stated in 2005"}]},{"type":"span","value":": “New software is under development for daily team use during upcoming Mars surface missions. This software is called the 'Science Planning Interface for Engineering' (SPIFe), pronounced 'spiffy.' Scientists hope it will ‘dramatically’ reduce the number of people needed to achieve mission goals.”"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"AI in Medicine"}]},{"type":"paragraph","children":[{"type":"span","value":"Calculations are key to all aspects of medicine. In order for health professionals to provide effective healthcare, the first step is accurate diagnostics. Here, machines with advanced calculation and detection abilities could outperform skilled doctors. As the"},{"url":"https://www.wsj.com/articles/ibm-crafts-a-role-for-artificial-intelligence-in-medicine-1439265840","type":"link","children":[{"type":"span","value":" Wall Street Journal reports"}]},{"type":"span","value":", a new IBM merger has resulted in the company acquiring “30 billion images, including X-rays, computerized tomography, and magnetic-resonance-imaging scans”. The company hopes to use these with its increasingly advanced AI medical software, Watson, “to identify ailments such as cancer and heart disease. The resulting services, [IBM] hopes, will help doctors diagnose and treat patients more effectively and efficiently.”"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Business"}]},{"type":"paragraph","children":[{"type":"span","value":"There is no getting away from the fact that businesses greatly depend on proper calculation. Knowing what works and what doesn’t, what resonates with customers and so on all hinges on knowing what the data says. Today, with advanced technology built even into mobile devices, entrepreneurs have more access to data than ever before. Of course, machines are faster and more accurate in interpreting data than humans could ever hope to be. AI is, therefore, perfectly suited to become a part of business."}]},{"type":"paragraph","children":[{"type":"span","value":"As"},{"url":"/articles/technology/artificial-intelligence-and-what-it-means-for-your-business/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" we’ve highlighted before"}]},{"type":"span","value":", AI has the ability to interpret images and describe them, engage with foreign languages and so on. Some companies even use chatbots, offering answers that usually only a human could provide – this means we can use AI to take on mundane tasks so staff can get on with more important work. "},{"url":"/products/interact/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":" has already been launched, incorporating chatbot technology to transform customer call centers globally."}]},{"type":"paragraph","children":[{"type":"span","value":"With how rapidly artificial intelligence is advancing, everyone should care about what it means for them."}]}]}}}},{"seo":{"title":"How customer analytics can improve marketing and CRM","description":"Clickatell discusses how can marketers can use data and customer analytics to improve their CRM performance.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633147997-ke.jpg?auto=format","id":"DatoCmsAsset-25976762"}},"internalName":"How customer analytics can improve marketing and CRM","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633148078-ke.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633148078-ke.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633148078-ke.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633148078-ke.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoTCAgLChYUDhgQDQ0NDRMNDRENFxUZGBYVFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscIigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQABA//EAB0QAAEEAgMAAAAAAAAAAAAAAAABAgQFITEDEjL/xAAWAQADAAAAAAAAAAAAAAAAAAABAgP/xAAZEQACAwEAAAAAAAAAAAAAAAAAAQMRIQL/2gAMAwEAAhEDEQA/AN3QmouBrAiN6ATtjaD4Ej6wNUAWdZxvTKkCbHRQWVTZ/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633148078-ke.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoTCAgLChYUDhgQDQ0NDRMNDRENFxUZGBYVFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscIigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQABA//EAB0QAAEEAgMAAAAAAAAAAAAAAAABAgQFITEDEjL/xAAWAQADAAAAAAAAAAAAAAAAAAABAgP/xAAZEQACAwEAAAAAAAAAAAAAAAAAAQMRIQL/2gAMAwEAAhEDEQA/AN3QmouBrAiN6ATtjaD4Ej6wNUAWdZxvTKkCbHRQWVTZ/9k="}},"id":"DatoCmsTemplateArticle-62226522","title":"How customer analytics can improve marketing and CRM","slug":"customer-analytics-marketing-crm","meta":{"updatedAt":"2022-11-22T10:35:48.390+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Customer analytics & CRM"}]},{"type":"paragraph","children":[{"type":"span","value":"Data is here to stay. Some marketers may have wished it away, but it won't go anywhere. So, how can marketers use data and customer analytics to improve their efforts and also positively impact their CRM efforts? This has become one of the main challenges and responsibilities faced by marketers."}]},{"type":"paragraph","children":[{"type":"span","value":"According to research by McKinsey, companies using data and customer analytics in effective ways show increased productivity and profitability. Companies that put data at the center of marketing efforts improve their ROI by 15 to 20 percent. This adds up to many billions of additional dollars in sales."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/customer-relationship-management/crm-strategies-businesses-cant-ignore/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"CRM strategies businesses can’t ignore"}]}]},{"type":"paragraph","children":[{"type":"span","value":"Even though technology, data, and analytics can improve marketing in many ways, it can never replace the creativity and insights from the minds of brilliant marketers. But it’s vital to remember the importance of data. It can improve your marketing in these ways:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Define your ideal customer"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Optimize your customer engagement"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Improve retention and loyalty"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Marketing optimization and performance"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Reputation management"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Competition analysis"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Data on its own is nothing. It’s how data is interpreted and used which is important. Without interpretation and usage, all this focus on data is largely pointless. The companies that succeed with using data do these following things well:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"They use customer analytics to identify opportunities"}]},{"type":"paragraph","children":[{"type":"span","value":"This means moving away from the usual way of doing things. Businesses need to focus on the data available to them, both from within the company and from outside sources. In this way, you could find specific geographic locations where your products or services sell well, where sales are lagging and where there’s an opportunity for growth."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"They understand their customers’ decision journey"}]},{"type":"paragraph","children":[{"type":"span","value":"Knowing how your customers get from finding out about your company to making an initial purchase is crucial. The reality is that the majority of purchasing decisions are now made online. This means your website needs to include all of the information needed to encourage sales. Your CRM software and strategy are of super importance in this regard. In addition, we’ve discussed previously how crucial"},{"url":"/articles/digital-marketing/social-media-management-customer-support-go-hand-hand/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" social media is to customer support"}]},{"type":"span","value":". You’ll need to ensure your social networks are monitored by an army of people, or even bots, who’re able to answer questions and provide solutions."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"They know what to say and who to say it to"}]},{"type":"paragraph","children":[{"type":"span","value":"Data and customer analytics can be daunting. That means the people right at the front of customer service, the call center operators, and the sales reps, need to have data at their fingertips. They need to know what items were browsed through, where the browsing process ended and where customers may be interested in returning to the sales funnel."}]},{"type":"paragraph","children":[{"type":"span","value":"This list just scratches the surface of what is possible with data. Research has shown that personalization of interaction with customers increases the likelihood of conversions. This means emails will be opened instead of trashed and Facebook posts engaged with rather than blocked."}]},{"type":"paragraph","children":[{"type":"span","value":"If your interest is piqued and you’d like to learn more about how"},{"url":"/articles/technology/businesses-can-benefit-artificial-intelligence/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" business can benefit from artificial intelligence"}]},{"type":"span","value":", read our recent blog post. It details how you can use AI in your business to increase conversions and improve customer relationships."}]}]}}}},{"seo":{"title":"Who’s buying wearable tech?","description":"Clickatell looks at wearable tech and who is actually buying it as well as the opportunities it can offer businesses.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633148332-rr.jpg?auto=format","id":"DatoCmsAsset-25976788"}},"internalName":"Who’s buying wearable tech?","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633148332-rr.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633148332-rr.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633148332-rr.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633148332-rr.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoPCAgLCg0LDg4ODg0ODh0NFgoNFxgZGBYTFiEdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QFS8cFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAEBgEDBQD/xAAeEAABAwQDAAAAAAAAAAAAAAABAAMRAgQhMRIUMv/EABUBAQEAAAAAAAAAAAAAAAAAAAEE/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAERAgP/2gAMAwEAAhEDEQA/AHRhi1n0Eb1rc0YqCW2ajIyVqtE8NlLyqJbcMNRgrkO8TG1CpzzUA//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633148332-rr.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoPCAgLCg0LDg4ODg0ODh0NFgoNFxgZGBYTFiEdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QFS8cFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAEBgEDBQD/xAAeEAABAwQDAAAAAAAAAAAAAAABAAMRAgQhMRIUMv/EABUBAQEAAAAAAAAAAAAAAAAAAAEE/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAERAgP/2gAMAwEAAhEDEQA/AHRhi1n0Eb1rc0YqCW2ajIyVqtE8NlLyqJbcMNRgrkO8TG1CpzzUA//Z"}},"id":"DatoCmsTemplateArticle-62226525","title":"Who’s buying wearable tech?","slug":"whos-buying-wearable-tech","meta":{"updatedAt":"2022-11-22T10:38:35.294+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Benefits of wearable technology in business"}]},{"type":"paragraph","children":[{"type":"span","value":"Technology has progressed so much that people are fitting the world’s most powerful computers into their pockets. Many of us feel as though we’re living in a science-fiction universe and that’s best demonstrated with wearable tech. But what is it? And why should anyone care? Let’s take a look and figure out who exactly is driving this sector."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is wearable tech?"}]},{"type":"paragraph","children":[{"type":"span","value":"As the name indicates, wearable tech describes the range of tech devices that a person can place on their body. The most popular example is the smartwatch, popularized by Pebble, Apple, Samsung, and Motorola. Smart watches are essentially small computers shaped like a watch, able to handle operating systems, and a range of apps. The Samsung Gear 3, says"},{"url":"https://www.wareable.com/samsung/samsung-gear-s3-review","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" Wareable"}]},{"type":"span","value":", “[has] features like built-in GPS for sports tracking and sending out SOS alerts, a speaker to make calls, Samsung Pay to, well, pay for stuff from your wrist, and a bigger battery.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Of course, wearable tech doesn’t necessarily have to have these features. Fitbit trackers, for example, are cheaper, more streamlined devices designed for fitness enthusiasts. In their comparison between Fitbit and Apple Watch, PC Advisor"},{"url":"http://www.pcadvisor.co.uk/feature/wearable-tech/fitbit-trackers-vs-apple-watch-3612954/","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" notes"}]},{"type":"span","value":": “The Fitbits offer much better battery life because their screens aren’t so pretty and they don’t have to sync with a phone to gain most of their functionality.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Another well-known example of wearable tech is with glasses, though this has not taken off as much as companies like Google wanted. Google Glass, for example, was a highly anticipated product from the tech giant but quickly fizzled out for a variety of reasons. Primarily, there just was no market for the product as Forbes"},{"url":"https://www.forbes.com/sites/siimonreynolds/2015/02/05/why-google-glass-failed/3/#7f23b5a974b5","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" highlights"}]},{"type":"span","value":": “One of the problems with Glass was it arrived with great fanfare, but most of us were not sure how we could use the product.”"}]},{"type":"paragraph","children":[{"type":"span","value":"As with all new technology, the problem is figuring out why anyone needs it. Though almost all new tech is dismissed as unnecessary (books, television, and computers have all been called unnecessary in their history), that shouldn’t mean businesses ignore what they mean."}]},{"type":"paragraph","children":[{"type":"span","value":"For example, many are reconsidering customer analytics thanks to being able to track customers more closely, because of wearable tech attached to people’s bodies. As Electronics of Things"},{"url":"http://electronicsofthings.com/expert-opinion/wearable-and-big-data-potential-challenges-potential-rewards/","meta":[{"id":"rel","value":"noopener nofollow noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" notes"}]},{"type":"span","value":": “Demographic, usage and consumer expectation data is going to be pouring in from [wearable] devices; in return, this data is going to have to be analyzed to give the customer what he or she wants.”"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Who is buying wearable tech?"}]},{"type":"paragraph","children":[{"url":"https://www.engadget.com/2016/12/05/wearable-market-share-q3/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"As Engadget points out"}]},{"type":"span","value":", there has been a surprising increase in wearable tech sales. One estimate says that wearable device shipments grew by 3.1 percent, in the third quarter of 2016. Fitness trackers are primarily responsible for this. Indeed, Fitbit, Garmin, and other fitness tracker companies saw shipments rise into double digits. But the sale of smartwatches declined."}]},{"type":"paragraph","children":[{"type":"span","value":"The question then is: who buys wearable tech? As noted, fitness trackers are the most popular. They’re more affordable and offer more benefits for specific users. This makes it easier to conclude that fitness enthusiasts are the ones pushing the wearable tech industry. Furthermore, parents and those concerned with safety are beginning to take an interest."}]},{"type":"paragraph","children":[{"url":"http://www.pcmag.com/article/346185/keeping-tabs-on-my-6-year-old-with-the-tinitell-watch","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Tinitell"}]},{"type":"span","value":" is a crowd-funded project focused on keeping kids safe. This is a water-resistant, child-sized watch combining the functionality of a cell phone and GPS locator."}]},{"type":"paragraph","children":[{"type":"span","value":"Parents can protect their children without infringing on the child’s movement. Children also apparently enjoy the idea of owning their own new wearable tech. Though Tinitell has very limited application, at the moment, it highlights a specific kind of use and who benefits from wearable tech. Child safety is big business, after all."}]},{"type":"paragraph","children":[{"type":"span","value":"But businesses must stay ahead. As we’ve pointed out,"},{"url":"/articles/information-security/cyber-security-trends-2016/","type":"link","children":[{"type":"span","value":" businesses as a whole benefit from knowing about the latest tech trends, especially in areas like cybersecurity"}]},{"type":"span","value":". With all forms of tech progress, the world will also experience new forms of criminal activity or abuse of these systems. Nonetheless, keeping up with new tech, in general, is an important business strategy, since business leaders can’t predict where the future will lead."}]},{"type":"paragraph","children":[{"type":"span","value":"Wearable tech also provides the opportunity for more data that can inform business decisions. In this way, too, businesses benefit from staying ahead of wearable tech trends."}]}]}}}},{"seo":{"title":"How artificial intelligence can improve marketing","description":"Clickatell discusses how marketers can use competitive marketing, machine learning and artificial intelligence tools to their advantage.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633148457-jg.jpg?auto=format","id":"DatoCmsAsset-25976793"}},"internalName":"How artificial intelligence can improve marketing","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633148483-jg.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633148483-jg.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633148483-jg.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633148483-jg.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ4LDhgQDg0NDh0NDhEWFx8aGBYTFiEaHysjHR0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7LzUvLy81NTsvLy8vLzU1Ly87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB8QAAEDBAMBAAAAAAAAAAAAAAEAAgUEESExAxMUEv/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAP/EABoRAAIDAQEAAAAAAAAAAAAAAAADAQIRMSH/2gAMAwEAAhEDEQA/AGaanOJ7DdwQOLnKYVdvobQmYJ6nZKWo5x9+ztZrZ0KKedNk4penJFnBRJtM42GSrTq2cJWXGn//2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633148483-jg.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ4LDhgQDg0NDh0NDhEWFx8aGBYTFiEaHysjHR0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7LzUvLy81NTsvLy8vLzU1Ly87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB8QAAEDBAMBAAAAAAAAAAAAAAEAAgUEESExAxMUEv/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAP/EABoRAAIDAQEAAAAAAAAAAAAAAAADAQIRMSH/2gAMAwEAAhEDEQA/AGaanOJ7DdwQOLnKYVdvobQmYJ6nZKWo5x9+ztZrZ0KKedNk4penJFnBRJtM42GSrTq2cJWXGn//2Q=="}},"id":"DatoCmsTemplateArticle-62226528","title":"How artificial intelligence can improve marketing","slug":"artificial-intelligence-marketing","meta":{"updatedAt":"2022-11-22T11:50:52.820+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI advertising campaigns"}]},{"type":"paragraph","children":[{"type":"span","value":"Not too long ago, artificial intelligence brought to mind scenes from movies filled with robots, time travel, science fiction and lines of code flashing across computer screens. Now it is in our lives in ways so subtle, we’re largely not even aware it’s there. Examples include when your Google search gives you answers to questions you didn’t know you had when adverts flash across your social networks of exactly what you were planning to buy, and when bots on websites offer advice. That’s all artificial intelligence and it’s already in our lives, not in some far-off future."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/customer-relationship-management/chatbots-matter-crm/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Why chatbots matter to CRM"}]}]},{"type":"paragraph","children":[{"type":"span","value":"And that’s why marketers need to pay attention to competitive marketing and artificial intelligence. The tools are there and we’d be foolish to not take advantage, now. Using these tools allows marketers to easily interpret data and have it communicated naturally. Here’s how marketers can use competitive marketing, machine learning, and artificial intelligence:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Searching smarter"}]},{"type":"paragraph","children":[{"type":"span","value":"Use AI search tools to analyze consumers’ searching habits, allowing for better optimization of content. Another area which marketers will begin to use more frequently is that of voice search. As consumers turn to Siri, Alexa, and Cortona to answer their queries rather than typing into search engines, marketers will need to be aware of how voice affects search in terms of tone and intonation. In addition, consumers will ask more natural questions, “Where is the closest coffee shop?”, rather than typing the terser, “Coffee shop NYC”. This means the way copy is written for the web must change to be more conversational and answer questions rather than stuffed with keywords for searches."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Advertising smarter with artificial intelligence"}]},{"type":"paragraph","children":[{"type":"span","value":"By combing through data in keywords used in searches and social media profiles, you can begin to deliver nuanced and targeted adverts to your customers. Smarter ads are one of the reasons why AI will be one of the biggest trends in marketing in 2017."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Communicate smarter with your customers"}]},{"type":"paragraph","children":[{"type":"span","value":"Static FAQ pages are no longer enough. The solution which businesses need to implement, sooner rather than later, is AI-run chat functions for direct consumer engagement. An example of this is "},{"url":"/products/interact/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":". It saves both time and resources, with chatbots able to answer multiple questions at the same time. This results in happier customers, who have received the answer they were looking for without having to hold for assistance."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Analyze smarter with new tools"}]},{"type":"paragraph","children":[{"type":"span","value":"New"},{"url":"https://www.mabbly.com/9-best-web-analytic-tools-to-evaluate-visitor-behavior/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" tools will allow companies"}]},{"type":"span","value":", both big and small, to analyze what is being said about the business. These tools allow for combing through all of the data which all businesses need to do, but until now have not had the necessary manpower."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Smarter visuals"}]},{"type":"paragraph","children":[{"type":"span","value":"Think about those Snapchat filters. Just rainbows streaming out of your mouth? Just an opportunity to look like a dog with its tongue out? No, this is actually AI at work. Another example is Pokémon Go which gives users the chance to actually step into this world using augmented reality."}]},{"type":"paragraph","children":[{"type":"span","value":"If using some of these tools and implementing these ideas into your marketing strategy seems like a good idea, read our recent blog post about how"},{"url":"/articles/technology/artificial-intelligence-will-disrupt-customer-service-industry/","type":"link","children":[{"type":"span","value":" AI will disrupt the customer service industry"}]},{"type":"span","value":". It gives ideas about how you can use this technology to handle customers’ expectations and problems."}]}]}}}},{"seo":{"title":"Latest tech trends: Cloud and mobile technology","description":"Clickatell looks at two of the biggest trends benefiting tech companies; the Cloud and mobile technology.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633148638-hgasdfghjwerhj234567dfghf.jpg?auto=format","id":"DatoCmsAsset-25976799"}},"internalName":"Latest tech trends: Cloud and mobile technology","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633148704-hgasdfghjwerhj234567dfghf.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633148704-hgasdfghjwerhj234567dfghf.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633148704-hgasdfghjwerhj234567dfghf.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633148704-hgasdfghjwerhj234567dfghf.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSCAgLDQoLDhgKFRUNDh0VFg4YFx8hGCIVIhUaKysvJh0oHhUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdFig7Oy8vOzs7OzsvOzs7OzsvOy87Ly87Oy8vOzsvOy87OzsvOy8vLy8vLy8vOy8vLy81L//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwABBP/EACEQAAEDBAEFAAAAAAAAAAAAAAIAAQQDBhExBRIUIlGR/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgME/8QAHBEAAQQDAQAAAAAAAAAAAAAAAQACAxIEITER/9oADAMBAAIRAxEAPwDXa3NxqmPJkwaXMxhjtg20kJaZF1bdMACLt9v9TM5pt1FgxsoR4iaZcFAXfBMqQLMJ/bqI4gajahnDbnS//9k="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633148704-hgasdfghjwerhj234567dfghf.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSCAgLDQoLDhgKFRUNDh0VFg4YFx8hGCIVIhUaKysvJh0oHhUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdFig7Oy8vOzs7OzsvOzs7OzsvOy87Ly87Oy8vOzsvOy87OzsvOy8vLy8vLy8vOy8vLy81L//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwABBP/EACEQAAEDBAEFAAAAAAAAAAAAAAIAAQQDBhExBRIUIlGR/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgME/8QAHBEAAQQDAQAAAAAAAAAAAAAAAQACAxIEITER/9oADAMBAAIRAxEAPwDXa3NxqmPJkwaXMxhjtg20kJaZF1bdMACLt9v9TM5pt1FgxsoR4iaZcFAXfBMqQLMJ/bqI4gajahnDbnS//9k="}},"id":"DatoCmsTemplateArticle-62226536","title":"Latest tech trends: Cloud and mobile technology","slug":"tech-trends-cloud-mobile-technology","meta":{"updatedAt":"2022-11-22T12:14:54.547+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Cloud & mobile technology"}]},{"type":"paragraph","children":[{"type":"span","value":"Fewer things move faster than technology. Keeping up with the latest trends lets you get a handle on where things are going, so you can make more informed decisions. Not everything is relevant to your interests of course. Yet, advances in tech tend to overlap, particularly when it comes to mobile technology. With such a heavy focus by major corporations, it’s no wonder that fewer areas receive more attention. Mobile trends, then, are always a hot topic."}]},{"type":"paragraph","children":[{"type":"span","value":"According to many reports, two of the biggest trends that seem to benefit tech companies are the Cloud and mobile technology, especially as a result of effective mobile app development tools."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The move to the Cloud"}]},{"type":"paragraph","children":[{"type":"span","value":"As Business Insider"},{"url":"http://www.businessinsider.com/amazon-web-services-is-crushing-microsoft-and-google-in-the-cloud-2016-7","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" notes"}]},{"type":"span","value":", Amazon Web Services (AWS) has been benefitting enormously from Cloud-based services."}]},{"type":"paragraph","children":[{"type":"span","value":"“AWS has generated $8.9 billion over the past 12 months, more than quadruple Microsoft's $1.8 billion and 15 times the sales of Google's Cloud service. Even more impressive is that AWS is still seeing a whopping 72% year-over-year growth, an unprecedented growth rate for any enterprise service of its scale.”"}]},{"type":"paragraph","children":[{"type":"span","value":"For those who don’t know, Cloud computing just means storing and accessing data over the Internet instead of your computer's hard drive. The Cloud is just a metaphor for the Internet. Workers who share drives or work on Google or Amazon apps already experience Cloud computing."}]},{"type":"paragraph","children":[{"type":"span","value":"Many experts have pointed out how important Cloud services have been for the modern business. Already in 2012,"},{"url":"https://www.wired.com/insights/2012/10/5-cloud-business-benefits/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" Wired released an article"}]},{"type":"span","value":" detailing the ways Cloud services allowed for innovation, efficiency, and diversity in business production. However, what’s different is tech giants are seeing it used more and thus seeing profits. As more businesses conduct themselves over the Cloud, it’s advisable that the rest of us catch up, too."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Mobile focus"}]},{"type":"paragraph","children":[{"type":"span","value":"Mobile technology is increasingly showing itself as essential to modern businesses."},{"url":"https://www.wsj.com/articles/tech-sectors-profits-are-fueled-by-mobile-cloud-1470007462","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" According to the Wall Street Journal"}]},{"type":"span","value":":"}]},{"type":"paragraph","children":[{"type":"span","value":"“Facebook Inc. and Google parent Alphabet Inc… both reported surges in their quarterly profits, fuelled by users spending more time on their smartphones and advertisers spending more money to reach them there.”"}]},{"type":"paragraph","children":[{"type":"span","value":"More businesses make use of mobile app development tools to reach an audience. As indicated, more people are using their phones for a range of applications and services. Businesses can no longer afford to ignore mobile technology trends – just as, in the past, no business could afford to ignore the creation of websites and social media."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Security remains priority"}]},{"type":"paragraph","children":[{"type":"span","value":"But with every tech trend, there is increasing concern with regard to security. For example, though the cloud is incredibly effective, it still means data is accessible in new ways. This is why"},{"url":"/articles/information-security/why-you-need-to-secure-your-cloud-service-with-two-factor-authentication/","type":"link","children":[{"type":"span","value":" Clickatell advises securing Cloud services"}]},{"type":"span","value":" with, for example, two factor authentication and other security interventions. This means businesses can stay ahead of trends, while securing essential data, too."}]}]}}}},{"seo":{"title":"Mobile security","description":"Clickatell argues how businesses need to consider cyber security and stay up-to-date with the lastest news regarding hacks and security in app development.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633148941-000000000.jpg?auto=format","id":"DatoCmsAsset-25976805"}},"internalName":"Mobile security","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633148969-000000000.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633148969-000000000.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633148969-000000000.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633148969-000000000.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQoLDhsQDhkODh0SDRUYFxQZHRYVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAKHDscFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwABA//EACAQAAEDAwUBAAAAAAAAAAAAAAEAAgMEEyEFBhEiMRL/xAAXAQADAQAAAAAAAAAAAAAAAAABAgMA/8QAFxEBAQEBAAAAAAAAAAAAAAAAAQARAv/aAAwDAQACEQMRAD8Ay2rrcNTKOXBMCKtpQ0H6HKRuzCboyUxYnHGSpnITRUNYZFN1KiGGk3PVaOFr/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633148969-000000000.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQoLDhsQDhkODh0SDRUYFxQZHRYVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAKHDscFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwABA//EACAQAAEDAwUBAAAAAAAAAAAAAAEAAgMEEyEFBhEiMRL/xAAXAQADAQAAAAAAAAAAAAAAAAABAgMA/8QAFxEBAQEBAAAAAAAAAAAAAAAAAQARAv/aAAwDAQACEQMRAD8Ay2rrcNTKOXBMCKtpQ0H6HKRuzCboyUxYnHGSpnITRUNYZFN1KiGGk3PVaOFr/9k="}},"id":"DatoCmsTemplateArticle-62226544","title":"Mobile security","slug":"mobile-security-matters","meta":{"updatedAt":"2022-11-22T12:19:12.108+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Mobile security matters"}]},{"type":"paragraph","children":[{"type":"span","value":"Mobile phones are everywhere these days. The chances are that if you’re reading this, it’s probably on your phone – not some giant desktop computer. As the Guardian"},{"url":"https://www.theguardian.com/technology/2015/aug/06/smartphones-most-popular-way-to-browse-internet-ofcom","type":"link","children":[{"type":"span","value":" reported"}]},{"type":"span","value":" last year, a study found that “smartphones are now responsible for a third of internet access, up from 23% in 2014”. Statistica"},{"url":"https://www.statista.com/statistics/274774/forecast-of-mobile-phone-users-worldwide/","type":"link","children":[{"type":"span","value":" predicts"}]},{"type":"span","value":" that in 2017, the number of mobile phone users will reach 4.77 billion. This naturally has a massive impact on any business but it also raises mobile security concerns."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The problem for business"}]},{"type":"paragraph","children":[{"type":"span","value":"A key concern for business is making customers’ mobile interactions uncomplicated. Whether this is through smartphone apps or simple phone calls, businesses prioritize customers’ access since this leads to a favorable standing. No one wants to be known as a company whose customers struggle to reach or obtain information."}]},{"type":"paragraph","children":[{"type":"span","value":"They also don’t want to be known as the company that allows for apps that are easily hackable. Considering the data, this is of concern to every business. As major app developer Moveo"},{"url":"http://www.moveoapps.com/blog/4-ways-to-increase-your-mobile-application-security-knowledge/","type":"link","children":[{"type":"span","value":" notes"}]},{"type":"span","value":": “All of the top 100 paid Android apps on Google Play Store had been hacked.” The stats are alarming:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"73 percent of the most popular free apps on Google Play Store had been hacked."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"56 percent of the top paid iOS apps on the Apple Store had been hacked."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"53 percent of the most popular free iOS apps on the Apple Store had been hacked."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"No one wants stats like these to continue, which means security interventions need to be put in place. The problem is mobile security and ease of access almost inherently conflict. Keeping users and their information safe usually means putting restrictions in place, reducing how freely customers can engage."}]},{"type":"paragraph","children":[{"type":"span","value":"For example, it could mean anything from passwords to security checks, limiting how quickly customers can purchase a product."}]},{"type":"paragraph","children":[{"type":"span","value":"Of course, customers mostly understand and have come to accept such restrictions. Indeed, many welcome these knowing what they’re for since it is the customer’s details being protected. In the same way, nobody except a thief calls a door lock restrictive, people have come to accept the limitations imposed by security in terms of mobile interactions."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How businesses need to think about mobile security"}]},{"type":"paragraph","children":[{"type":"span","value":"Businesses need to stay up-to-date with the latest news regarding hacks and security in app development. Knowing where hackers are focusing their efforts means businesses can stay one step ahead. Case studies can also be informative, as well as proper diagnostic tools that provide solutions to possible mobile security issues."}]},{"type":"paragraph","children":[{"type":"span","value":"Knowledge of devices also matters. Businesses must have an understanding of what types of phones tend to interact with them and their sites the most. Security isn’t merely a software problem after all, but a hardware one, too."}]},{"type":"paragraph","children":[{"type":"span","value":"Encourage best practice when it comes to security protocols, by – for example – teaching customers about two-factor authentication. Informing customers why interventions are in place puts their mind at ease and when it occurs, they view security as a locked door rather than an impenetrable barrier."}]},{"type":"paragraph","children":[{"type":"span","value":"Mobile security doesn’t always have to be difficult."},{"url":"/articles/information-security/5-potent-ways-to-use-mobile-sms-for-security-sms/","type":"link","children":[{"type":"span","value":" As we’ve indicated before"}]},{"type":"span","value":", we can use SMS to enhance mobile security – providing a convenient and safe mechanism customers already use all the time. Mobile security is important since the world itself has become a mobile one. Businesses must think carefully and look ahead at what mobile security means for them and their customers."}]}]}}}},{"seo":{"title":"Beginner's guide to Bitcoin and what it means for ecommerce","description":"Clickatell introduces its Beginner's Guide to Bitcoin and what in will mean for ecommerce in the future.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633149316-jfjf.jpg?auto=format","id":"DatoCmsAsset-25976813"}},"internalName":"Beginner's guide to Bitcoin and what it means for ecommerce","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633149389-jfjf.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633149389-jfjf.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633149389-jfjf.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633149389-jfjf.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLERQTDiQZGg0NDh0VIgsWFx4ZHhYTGhYdHysjHSkoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDsoFhw7Ly8vLy87LzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAMF/8QAHhAAAQMEAwAAAAAAAAAAAAAAAQADEwIFBiEEESL/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABgRAQADAQAAAAAAAAAAAAAAAAEAAhFR/9oADAMBAAIRAxEAPwBFkF5fqYPQQyi78uU+Sll4AgOkbZAkOggi7HAcmJkV/wCU0yAaVFRmIEA0onVXJNqT/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633149389-jfjf.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLERQTDiQZGg0NDh0VIgsWFx4ZHhYTGhYdHysjHSkoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDsoFhw7Ly8vLy87LzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAMF/8QAHhAAAQMEAwAAAAAAAAAAAAAAAQADEwIFBiEEESL/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABgRAQADAQAAAAAAAAAAAAAAAAEAAhFR/9oADAMBAAIRAxEAPwBFkF5fqYPQQyi78uU+Sll4AgOkbZAkOggi7HAcmJkV/wCU0yAaVFRmIEA0onVXJNqT/9k="}},"id":"DatoCmsTemplateArticle-62226560","title":"Beginner's guide to Bitcoin and what it means for ecommerce","slug":"bitcoin-ecommerce","meta":{"updatedAt":"2022-11-22T12:34:49.254+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Bitcoin in eCommerce"}]},{"type":"paragraph","children":[{"type":"span","value":"No one doubts how money has evolved. Alongside all forms of technology progress, money has come for the ride, sometimes leading the way. Today, anyone can transfer money from anywhere in the world. From your phone, you’re able to make large transactions without ever having to go into a bank and sign numerous forms. But progress isn’t about the destination, it’s about the journey. While money has become digital currency too, it still adheres to traditional notions of currency and exchanges. A more radical form of monetary progress might mean doing away with these sorts of concepts. That’s where Bitcoin comes in. Considering its potential and current impact, it’s important for anyone – but especially business people – to consider precisely what Bitcoin is and what it will mean for ecommerce."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is Bitcoin?"}]},{"type":"paragraph","children":[{"type":"span","value":"Unlike cards or bank transfers, Bitcoin is an entirely new currency. As noted, these modern forms of transacting still rely on your country’s currency (even if it gets converted during transfers or payments). Invented in 2009, Bitcoin’s main benefit is that there are no middle-men. As CNN Money"},{"url":"http://money.cnn.com/infographic/technology/what-is-bitcoin/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" points out"}]},{"type":"span","value":":"}]},{"type":"paragraph","children":[{"type":"span","value":"“There are no transaction fees and no need to give your real name. More merchants are beginning to accept them: You can buy web hosting services, pizza or even manicures.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Naturally, this has to be agreed upon by the vendor. The concern for authorities, of course, is that Bitcoin provides complete anonymity. Though, as defenders of Bitcoin have highlighted, cash money (paper notes and coins) also isn’t dependent on the identity of the owner."}]},{"type":"paragraph","children":[{"type":"span","value":"Every Bitcoin transaction is recorded in a public log, but the names of those involved are kept anonymous. The only identifying information is their wallet IDs. Naturally, those engaged in illicit activities find this beneficial, but it’s not only criminals that use it. After all, criminals use traditional money, too. This naturally can revolutionize ecommerce and upend large aspects of what people consider to be a monetary transaction. There are numerous legal aspects to all forms of ecommerce, but Bitcoin is, by definition, not tied to any one country’s laws. It is not a currency held to national standards."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How is it controlled?"}]},{"type":"paragraph","children":[{"type":"span","value":"Of course, laws are aimed at protecting, especially when it comes to digital currency. Since there are no actual global laws governing Bitcoin, most users must rely on the system itself to correct problems. For example, the public database is designed to be open to everyone, so no one can cheat. Using the example of apples and digital apples, Coindesk"},{"url":"http://www.coindesk.com/bitcoin-explained-five-year-old/","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" explains"}]},{"type":"span","value":":"}]},{"type":"paragraph","children":[{"type":"span","value":"“All the transactions that have ever happened, from all time, in digital apples, will be recorded in [the public database]. You can’t cheat it. I can’t send you digital apples I don’t have because then it wouldn’t sync up with everybody else in the system. It’d be a tough system to beat. Especially if it got really big. Plus, it’s not controlled by one person, so I know there’s no one that can just decide to give himself more digital apples. The rules of the system were already defined at the beginning.”"}]},{"type":"paragraph","children":[{"type":"span","value":"In this way, the system helps to control itself. It means you don’t need any external body to make sure these deals happen properly."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Why should businesses care?"}]},{"type":"paragraph","children":[{"type":"span","value":"The evolution of money should be central to all businesses. After all, no one wants to be in a position of being unable to accept funds from a customer or client. While countries have not all completely embraced or even legalized Bitcoin transactions, it’s still important to think about what it would mean for businesses to accept such currency."}]},{"type":"paragraph","children":[{"type":"span","value":"Considering all modern business is on a global stage, it’s important to constantly keep abreast of ecommerce trends like Bitcoin. That people are already using it and making profits from it should be of interest to every business person."}]},{"type":"paragraph","children":[{"type":"span","value":"Combining this with other technologies, like mobile apps, could lead the way for new forms of interacting with clients and conducting business. As we’ve pointed out,"},{"url":"/articles/technology/convergence-technologies-mean-business/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" technology is converging in a number of ways"}]},{"type":"span","value":", and by recognizing the direction ecommerce is going, businesses can prepare themselves for a more streamlined future."}]}]}}}},{"seo":{"title":"Top 10 Skills a Digital Marketing Manager Needs to Survive","description":"Here are the top 10 essential skills along with examples of helpful tools that digital marketing managers need to excel in the increasingly growing marketing industry.","twitterCard":"summary_large_image","image":{"url":"https://www.datocms-assets.com/54467/1639556538-10-skills-a-digital-maketing-manager-needs-to-havev2.png?auto=format","id":"DatoCmsAsset-35000492"}},"internalName":"Top 10 Skills a Digital Marketing Manager Needs to Survive","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1639556538-10-skills-a-digital-maketing-manager-needs-to-havev2.png?auto=format&w=1110","srcSet":"https://www.datocms-assets.com/54467/1639556538-10-skills-a-digital-maketing-manager-needs-to-havev2.png?auto=format&dpr=0.26&w=1110 278w,\nhttps://www.datocms-assets.com/54467/1639556538-10-skills-a-digital-maketing-manager-needs-to-havev2.png?auto=format&dpr=0.5&w=1110 555w,\nhttps://www.datocms-assets.com/54467/1639556538-10-skills-a-digital-maketing-manager-needs-to-havev2.png?auto=format&w=1110 1110w","sizes":"(min-width: 1110px) 1110px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgTChARDhgNCxYNFxENFg0YFxcZGBYfFiEdHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OFRAQHDscIhwvLy8vLy87OzsvLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAABBgMEBQD/xAAeEAACAgICAwAAAAAAAAAAAAABAwAEAgURIRJBUf/EABUBAQEAAAAAAAAAAAAAAAAAAAQF/8QAHBEAAQQDAQAAAAAAAAAAAAAAAAECBVEGEkED/9oADAMBAAIRAxEAPwCNFUt55i5uamS7vX2botsXifExU2992Vzs+4vxbkNk9joWgbCrm1AE6UbeweMAAYYvSfsQixnEP//Z"},"width":1110,"height":580},"url":"https://www.datocms-assets.com/54467/1639556538-10-skills-a-digital-maketing-manager-needs-to-havev2.png?auto=format","width":1110,"title":null,"height":580,"fluid":{"base64":"data:image/png;base64,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"}},"id":"DatoCmsTemplateArticle-62226573","title":"Top 10 Skills a Digital Marketing Manager Needs to Survive","slug":"10-skills-digital-marketing-manager","meta":{"updatedAt":"2022-11-22T12:45:09.242+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"What is a digital marketing manager? And what digital marketing skills do they need to survive? A digital marketing manager is responsible for developing, implementing, and overseeing marketing campaigns including email marketing, social media, and digital advertising. All of a business’s online marketing efforts are managed by this individual and it’s extremely important to understand a few necessary core skills when building a company’s brand reach, customer engagement, and success. A digital marketer needs to know how each online and social platform works, how they complement each other, and how to think strategically and constantly adapt to the industry’s continuous changes. Do you want to learn how to be a digital marketer and what tools you need to beat out the competition?"}]},{"type":"paragraph","children":[{"type":"span","value":"Here are the top 10 essential skills along with examples of helpful tools that digital marketing managers need to excel in the increasingly growing marketing industry."}]},{"type":"heading","level":6,"children":[{"type":"span","marks":["strong"],"value":"1.     Project Management"}]},{"type":"paragraph","children":[{"type":"span","value":"With an abundance of constant moving parts that digital marketing managers need to keep track of, great project management skills are a top priority to stay organized and efficient. Ensuring that timelines are properly scoped out, cross-functional teams are communicating and united, and project deadlines are met, all while aligning with main marketing initiatives is what contributes a huge positive impact to any company. Using a project management tool for easy team collaboration is useful as well; many companies use Trello, Asana, or Wrike!"}]},{"type":"heading","level":6,"children":[{"type":"span","marks":["strong"],"value":"2.    Strategic Thinking"}]},{"type":"paragraph","children":[{"type":"span","value":"People in digital marketing need to be able to see one step ahead of everything and think about the bigger picture. Strategic thinking is all about understanding how other people think. Without knowing how people think, you could never hope to understand why they do or don’t buy your product or service. And without knowing your customers on an emotional and deeper level, you’ll never be able to scale and sell your product to its fullest potential.  The reality is, without strategic thinking, you’ll possibly miss out on key business opportunities. What's the best start to thinking out of the box?  Start challenging conventional thinking and never be afraid to ask others for their opinions or feedback!"}]},{"type":"heading","level":6,"children":[{"type":"span","marks":["strong"],"value":"3.    Data Analysis"}]},{"type":"paragraph","children":[{"type":"span","value":"By analyzing data about consumers, marketers can gain valuable insights to better understand and tailor their services to current and prospective customers. You have to become well-versed in how data shapes and drives the customer experience across platforms and channels. Luckily there are a ton of available online tools that help you collect data to analyze and optimize your campaigns and that assist in strategically planning your marketing strategies such as Marketo, HubSpot, Hootsuite, Optimizely, and MixPanel. Having fluency in a few of these tools will surely put you on the path to success when optimizing data for marketing campaigns and mapping out digital marketing strategies."}]},{"type":"heading","level":6,"children":[{"type":"span","marks":["strong"],"value":"4.     Paid Social Advertising"}]},{"type":"paragraph","children":[{"type":"span","value":"Social media advertising is more effective than ever now that our world is a mobile-first reality. Paid social is a productive way to promote your products or services to a targeted audience, on specific platforms, ultimately ensuring greater content visibility and a strengthened online presence. To better reach, engage, and sell on social media, paid social advertising is the ultimate tool to familiarize yourself with on all platforms: Facebook, LinkedIn, Twitter, YouTube, etc. Every brand is unique, so ensure that you’re focusing your efforts on the right social platforms for your specific audience."}]},{"type":"heading","level":6,"children":[{"type":"span","marks":["strong"],"value":"5.    Email Marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"Email has a larger reach and is the most effective marketing channel to drive ROI for a company, according to "},{"url":"https://www.campaignmonitor.com/resources/guides/why-email/","type":"link","children":[{"type":"span","value":"Campaign Monitor"}]},{"type":"span","value":". This form of communication is all about niche targeting, bounce rates, open rates, and conversion. It is a powerful marketing tool that is often underestimated yet has immense power to elevate the customer buying journey. Email subscribers are already either interested in your products or previous customers; both of which are the easiest two groups to sell your product or service to. Email marketing allows you to build your subscriber list, get personal with your consumers, and is a great way to communicate to your audience on a regular basis. To better scale and streamline your email marketing efforts, MailChimp and HubSpot are highly rated time-saving email automation tools."}]},{"type":"heading","level":6,"children":[{"type":"span","marks":["strong"],"value":"6.     Copywriting"}]},{"type":"paragraph","children":[{"type":"span","value":"Understanding the role of strong content and how it plays into your digital marketing strategy is vital in thoroughly aligning a brand and its narrative or messaging. Content writing ties everything together in marketing, tells and sells the story of your company, and crafts how your brand should be portrayed by its audience. Writing and strategizing for high-quality content will attract your targeted consumers on a relatable level, resulting in increased customer engagement, brand loyalty, expanded reach, and more."}]},{"type":"heading","level":6,"children":[{"type":"span","marks":["strong"],"value":"7.    SEO"}]},{"type":"paragraph","children":[{"type":"span","value":"SEO is the most effective way to drive highly converting traffic to your website. By optimizing a website’s content for organic search, you’re increasing the likelihood of your target audience seeing your content and keeping it top of mind. Implementing SEO at all times when creating content or marketing campaigns will build visibility, relevance, credibility, and brand awareness for a brand while earning visibility in the SERPs (Search Engine Results Pages). To compete in the massive sea of content, utilizing SEO tools is always an imperative component in ranking well and showing up in Google searches! Some of the best online SEO tools to have in your back pocket are SEMrush, Ahrefs, Google Search Console, and Ubersuggest."}]},{"type":"heading","level":6,"children":[{"type":"span","marks":["strong"],"value":"8.    Knowledge of the free tools available"}]},{"type":"paragraph","children":[{"type":"span","value":"There are numerous tools available that can greatly benefit digital marketing managers. Some of them include:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":" Hootsuite (social media management platform)"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Google Analytics (web analytics service)"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":" HubSpot (Customer relationship management platform)"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":" Facebook Insights"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":" Sprout Social (social media management platform)"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":" MailChimp (marketing platform)"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Ahrefs (SEO tool)"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Getting to know these tools, and more will add immense value to any digital marketing manager’s arsenal of tricks."}]},{"type":"heading","level":6,"children":[{"type":"span","marks":["strong"],"value":"9.    Social media marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"Every digital marketing manager needs to understand the various social networks and how they work. They need to understand where customers are spending most of their time in order to build a solid strategy with maximum effect. With 4.48 billion people owning social media accounts, it’s exceptionally beneficial for any company to concentrate at least some marketing efforts on a social media strategy. This way of broadcasting content increases brand awareness, customer engagement, customer experience, brand development, and conversions! The possibilities are endless with social media."}]},{"type":"heading","level":6,"children":[{"type":"span","marks":["strong"],"value":"10.  Understanding Customer Experience"}]},{"type":"paragraph","children":[{"type":"span","value":"A great business does more than just get a customer from awareness to purchase. Understanding how to curate a marketing strategy around being customer-centric is always a good idea. Making the customers a top priority will help with brand loyalty, and will let your consumers know that you’re listening to their feedback. CX comes into play on all parts of the customer journey, from discovery to checkout to post-purchase and when this is kept top of mind, it makes for a successful business model. To do this, you have to truly connect with your customers and identify what’s most valuable for them within your business."}]},{"type":"heading","level":6,"children":[{"type":"span","marks":["strong"],"value":"Prioritize these digital marketing skills this year"}]},{"type":"paragraph","children":[{"type":"span","value":"Being or becoming a digital marketer means that you’re not afraid of continuously learning, growing, and adapting to new online trends or environments. There’s so much to be learned online and at your own leisure, that with the right amount of motivation, anybody could do it. These 10 essential skills are vital for any digital marketer to become well-versed in to effectively drive, control, and analyze marketing strategies of the company. If you are thinking about becoming a successful digital marketing manager, you’ll need to master this blend of soft and hard skills, and how to be a strategic marketer who knows how to dig into the data to further scale a brand’s success."}]},{"type":"paragraph","children":[{"type":"span","value":"There are, of course, many more avenues digital marketing managers need to be familiar with but these are the dominant must-have skills for the role. If you’re interested in learning more about which marketing tactic is most effective, read Clickatell’s blog post detailing whether you should be using email marketing, messaging, or bulk SMS is most effective."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"Here's how artificial intelligence creates a digital workforce","description":"Clickatell explains the concept of the digital workforce and robotic process automation (RPA).","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633149817-cfg.jpg?auto=format","id":"DatoCmsAsset-25976834"}},"internalName":"Here's how artificial intelligence creates a digital workforce","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633149873-cfg.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633149873-cfg.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633149873-cfg.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633149873-cfg.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFgoLDhgQDg4TDhIQDQ0WFxMZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscIhw1Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwQG/8QAHhAAAQQCAwEAAAAAAAAAAAAAAQACAxEEMQUiMxL/xAAVAQEBAAAAAAAAAAAAAAAAAAADAv/EABgRAAMBAQAAAAAAAAAAAAAAAAECEQBR/9oADAMBAAIRAxEAPwDf4XFYsItrgm5MLPirUmGTWyqJ/NQsmSnugdx8Eh7FCW8m9oRFRcgdu7//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633149873-cfg.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFgoLDhgQDg4TDhIQDQ0WFxMZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscIhw1Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwQG/8QAHhAAAQQCAwEAAAAAAAAAAAAAAQACAxEEMQUiMxL/xAAVAQEBAAAAAAAAAAAAAAAAAAADAv/EABgRAAMBAQAAAAAAAAAAAAAAAAECEQBR/9oADAMBAAIRAxEAPwDf4XFYsItrgm5MLPirUmGTWyqJ/NQsmSnugdx8Eh7FCW8m9oRFRcgdu7//2Q=="}},"id":"DatoCmsTemplateArticle-62226588","title":"Here's how artificial intelligence creates a digital workforce","slug":"heres-artificial-intelligence-creates-digital-workforce","meta":{"updatedAt":"2022-11-22T12:54:42.905+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"An intelligent digital workforce"}]},{"type":"paragraph","children":[{"type":"span","value":"Everyone wants a work environment capable of delivering on time, with the highest quality of products or services possible. These days, people are more reliant than ever on the digital workforce to create new products or offer services for more clients, at a faster rate. And with these advances, it’s worth considering what the latest technology – especially applications of artificial intelligence – can do to enhance a digital workforce."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is a digital workforce?"}]},{"type":"paragraph","children":[{"type":"span","value":"The Digital Workforce Group"},{"url":"http://digitalworkplacegroup.com/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" offers an important definition"}]},{"type":"span","value":" of the “digital workforce”: “The collection of all of the digital tools provided by an organization to allow its employees to do their jobs.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Basically, if you’re working in a modern office, connected to the internet, you’re working with a digital workforce. It allows for better processes to arise, especially when you consider that advanced tech, like artificial intelligence, can be applied in ways to make life easier for everyone."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Robotic process automation and the value of production"}]},{"type":"paragraph","children":[{"type":"span","value":"The specter of robots taking over the workforce has some resonance when considering robotic process automation (RPA). First, we should know what this actually means. As InfoWorld"},{"url":"http://www.infoworld.com/article/2898108/robotics/robotic-process-automation-new-it-job-killer.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" defines"}]},{"type":"span","value":" it:"}]},{"type":"paragraph","children":[{"type":"span","value":"“RPA is ‘robotic’ software that organizations configure to capture and interpret the actions of existing applications employed in various business processes.”"}]},{"type":"paragraph","children":[{"type":"span","value":"The software can be tailored to specific processes relevant to the business. Once this is done, it can automatically “process transactions, manipulate data, trigger responses, and communicate with other systems as necessary.” These are often regarded as fairly banal tasks, taking up unnecessary time which staff could use to accomplish far more important projects."}]},{"type":"paragraph","children":[{"type":"span","value":"This is one application of artificial intelligence, which is increasingly finding use in business environments. By not requiring external, human oversight, process automation can complete tasks effectively, accurately and consistently."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Already outsourced"}]},{"type":"paragraph","children":[{"type":"span","value":"What should be noted is the tasks ideal for RPA are already tasks that businesses try not to give to staff. As RoboHub"},{"url":"http://robohub.org/how-robotics-is-changing-the-face-of-business-process-outsourcing/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" points out"}]},{"type":"span","value":": “[RPA] works best when the processes are repetitive, rules-based and frequent i.e. those tasks that are normally great candidates for outsourcing.”"}]},{"type":"paragraph","children":[{"type":"span","value":"This means, in many ways, this is not a problem for a company’s staff since ideally they’d be trying to get these menial tasks completed by others anyway. Of course, this does impact other individuals, like freelancers."}]},{"type":"paragraph","children":[{"type":"span","value":"The idea of technology taking over repetitive tasks isn’t only for advanced systems like artificial intelligence. As we’ve highlighted before, marketing automation can be handled by all manner of apps and software, helping businesses focus on more important tasks. This increases production since more resources can focus on these higher priorities."}]},{"type":"paragraph","children":[{"type":"span","value":"Artificial intelligence is becoming central to the tools businesses use. Like all forms of technological progress, there is hesitation at letting go of the ways things were done in the past. But just as people came to accept emails replacing letters, so businesses will come to embrace AI as not only important but central to workforce productivity. It’s time for all businesses to begin thinking ahead in terms of AI."}]},{"type":"paragraph","children":[{"type":"span","value":"Where to start? Perhaps by checking out "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":". Replace outdated call center processes with real-time, intelligent workflow automation today!"}]}]}}}},{"seo":{"title":"Marketing tools to best connect with your audience","description":"When it comes to digital marketing there are plenty of awesome tools available to help with analytics, conversion optimization and social media marketing.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633150080-df.jpg?auto=format","id":"DatoCmsAsset-25976850"}},"internalName":"Marketing tools to best connect with your audience","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633150120-df.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633150120-df.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633150120-df.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633150120-df.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFg0UDhMKDg0NFBUNDQ0NFxUZGBYfFhUaHysjHSkoHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OEhAQHC8oIhwvLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgADB//EAB4QAAIBAwUAAAAAAAAAAAAAAAEFAAMSMQITITNB/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwIA/8QAFxEBAAMAAAAAAAAAAAAAAAAAAAESIf/aAAwDAQACEQMRAD8A0FuwG1K0rSmPYNddJg9QTceYZY02sndOlpyJIpOibcyTKpD/2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633150120-df.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFg0UDhMKDg0NFBUNDQ0NFxUZGBYfFhUaHysjHSkoHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OEhAQHC8oIhwvLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgADB//EAB4QAAIBAwUAAAAAAAAAAAAAAAEFAAMSMQITITNB/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwIA/8QAFxEBAAMAAAAAAAAAAAAAAAAAAAESIf/aAAwDAQACEQMRAD8A0FuwG1K0rSmPYNddJg9QTceYZY02sndOlpyJIpOibcyTKpD/2Q=="}},"id":"DatoCmsTemplateArticle-62226609","title":"Marketing tools to best connect with your audience","slug":"marketing-tools-best-connect-audience","meta":{"updatedAt":"2022-11-22T12:58:41.238+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Best tools for digital marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"When it comes to digital marketing, there are plenty of awesome tools available to help with analytics, conversion optimization, social media marketing, search marketing, and much more. Here are a few of the essential marketing tools you need to include in your arsenal."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Keeping up to date with trends"}]},{"type":"paragraph","children":[{"url":"https://www.google.co.za/trends","type":"link","children":[{"type":"span","value":"Google Trends"}]},{"type":"span","value":" is a vital tool for every marketer. It allows you to explore search interests by time, location and popularity. If you need to know what people in Argentina searched for online yesterday, Google Trends can tell you. If you need to know what was popular in Spain in 2008, Google Trends can help you there too. Another idea is to scan industry websites and journals to keep up to date with trends. "},{"url":"https://www.reddit.com/reddits/","type":"link","children":[{"type":"span","value":"Subreddits"}]},{"type":"span","value":" for your industry, in particular, are an excellent source of new information about what’s happening and for examples of best practice."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Knowing what competitors are doing"}]},{"type":"paragraph","children":[{"type":"span","value":"You can’t keep up with everything and everyone, all the time. That’s why "},{"url":"https://www.google.co.za/alerts","type":"link","children":[{"type":"span","value":"Google Alerts"}]},{"type":"span","value":" is incredibly helpful for marketers. You can easily set up alerts for people within your own company, competitors, and industry news. Other options for keeping up include "},{"url":"https://mention.com/en/","type":"link","children":[{"type":"span","value":"Social Mention"}]},{"type":"span","value":" which scours user-generated content on social media platforms, or "},{"url":"http://www.talkwalker.com/alerts","type":"link","children":[{"type":"span","value":"Talkwater Alerts"}]},{"type":"span","value":" which allows you to monitor specific companies, brands, and topics."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Understanding search behavior"}]},{"type":"paragraph","children":[{"type":"span","value":"Organic web search drives the majority of visits to your company website. That’s why marketing tools like "},{"url":"https://analytics.google.com/analytics/web/","type":"link","children":[{"type":"span","value":"Google Analytics"}]},{"type":"span","value":" are essential for every marketer. This will help you understand what your audience is looking for and what type of content they’d like. Other options to help you understand users’ search behavior include "},{"url":"http://www.searchmetrics.com/","type":"link","children":[{"type":"span","value":"Searchmetrics"}]},{"type":"span","value":" and "},{"url":"http://www.keywordeye.com/","type":"link","children":[{"type":"span","value":"Keyword Eye"}]},{"type":"span","value":". These tools allow you to see which keywords particular sites rank for, giving you an understanding on how customers are finding your and your competitors’ websites."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Automating social media updates"}]},{"type":"paragraph","children":[{"type":"span","value":"It can be incredibly time-consuming to update your social media profiles consistently. Some platforms need to be updated several times a day, which could lead to you needing to be updating your social media all day, every day. And, let’s face it, you’ve got other work to do. That’s why it’s important to automate and schedule your social media posts. Pick one day at the beginning of the week to schedule your posts. Then you’ll only need to take the time to check in and reply to comments. Examples of marketing tools that'll do this type of work for you include "},{"url":"https://hootsuite.com/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Hootsuite"}]},{"type":"span","value":", "},{"url":"https://tweetdeck.twitter.com/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Tweetdeck"}]},{"type":"span","value":", and "},{"url":"https://ifttt.com/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"IFTTT"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"Also, consider the benefits of SMS marketing in your strategy. Read our blog post about how to you can "},{"url":"/articles/digital-marketing/use-sms-marketing-increase-conversions/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"use SMS marketing to increase conversions"}]},{"type":"span","value":". Whether you’re in banking, insurance, healthcare and even ecommerce, every industry can benefit from including SMS as a marketing tool in their arsenal."}]}]}}}},{"seo":{"title":"How the Internet of Things (IoT) can radically transform business","description":"Labelled, as ‘The next Industrial Revolution’, the Internet of Things (IoT) will change the way people live, work and travel.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633150459-sdfgh.jpg?auto=format","id":"DatoCmsAsset-25976868"}},"internalName":"How the Internet of Things (IoT) can radically transform business","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633150537-sdfgh.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633150537-sdfgh.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633150537-sdfgh.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633150537-sdfgh.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQoSDhgQGA0ODhQNCw0YFx8ZGBYfFioaHysjGh0oKRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs1Lzs7Ozs1Ozs7OzsvOy87NTsvLzUvOy8vLy8vOzsvLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBwABBv/EACAQAAECBgMBAAAAAAAAAAAAAAEAAgUGERMhMQQUQQP/xAAWAQADAAAAAAAAAAAAAAAAAAABAgP/xAAcEQAABgMAAAAAAAAAAAAAAAAAAQIDERIEBTH/2gAMAwEAAhEDEQA/ACZMj9wiqZbYt8rAeTmiSUkbTHcT1t+K2fJK6Br2UmmAfypgY1xyrWQ5hNTlRFuakGcYRYx//9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633150537-sdfgh.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQoSDhgQGA0ODhQNCw0YFx8ZGBYfFioaHysjGh0oKRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs1Lzs7Ozs1Ozs7OzsvOy87NTsvLzUvOy8vLy8vOzsvLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBwABBv/EACAQAAECBgMBAAAAAAAAAAAAAAEAAgUGERMhMQQUQQP/xAAWAQADAAAAAAAAAAAAAAAAAAABAgP/xAAcEQAABgMAAAAAAAAAAAAAAAAAAQIDERIEBTH/2gAMAwEAAhEDEQA/ACZMj9wiqZbYt8rAeTmiSUkbTHcT1t+K2fJK6Br2UmmAfypgY1xyrWQ5hNTlRFuakGcYRYx//9k="}},"id":"DatoCmsTemplateArticle-62226613","title":"How the Internet of Things (IoT) can radically transform business","slug":"internet-things-iot-can-radically-transform-business","meta":{"updatedAt":"2022-11-22T13:02:30.817+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Business and IoT"}]},{"type":"paragraph","children":[{"type":"span","value":"Labelled as ‘The next Industrial Revolution’, the Internet of Things (IoT) will change the way people live, work and travel. And the revolution has already begun. With close to 3,8 billion connected ‘things’ at the end of 2015, the international research company, "},{"url":"http://www.gartner.com/smarterwithgartner/the-internet-of-things-and-the-enterprise/","type":"link","children":[{"type":"span","value":"Gartner"}]},{"type":"span","value":", estimates that over 25 billion devices will be connected via the IoT by 2020. It’s little wonder that companies have been deploying smart devices to enhance their businesses. Here are several trends that highlight the importance of the IoT to businesses."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"‘Always on’ customer engagement"}]},{"type":"paragraph","children":[{"type":"span","value":"Giving products "},{"type":"span","marks":["emphasis"],"value":"intelligent ability"},{"type":"span","value":" allows users to interact with and control these appliances using networks and the Internet. These same systems allow companies to monitor products and provide proactive support, troubleshooting, and CRM."}]},{"type":"paragraph","children":[{"type":"span","value":"In an ‘always-on’ world, this is useful as, if a product fails or malfunctions, a message can automatically be sent to the user and the manufacturer’s customer service. A technical team can then be dispatched immediately to resolve the problem, creating positive brand recognition with less hassle."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Increased efficiency in the business process"}]},{"type":"paragraph","children":[{"type":"span","value":"Whatever can be measured, can be improved. While some companies already entertain manufacturing monitoring, the IoT will take it to new levels. Wearable technology will be able to monitor employee activity and productivity, communicating real-time data and analytics that businesses can use appropriately, enhancing productivity and reducing costs. Greater visibility also means that business owners can keep their fingers on the pulse of their manufacturing processes – real time maintenance means less downtime for malfunctioning machinery or bottlenecks."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Service automation"}]},{"type":"paragraph","children":[{"type":"span","value":"IoT sensors on packages and vehicles can maximize the ‘visibility’ of the supply chain, greatly improving transport operations for goods. The Port of Hamburg, one of the busiest transportation hubs in Europe, has already streamlined their traffic in and out of the port with the help of such systems. Instant notifications allow crews to be exactly where and when they’re needed."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Expansion through IoT data and analytics"}]},{"type":"paragraph","children":[{"type":"span","value":"Following this, the port can use data from past shipments to increase efficiency in the future. IoT devices give businesses an advantage through the data that they collect and store. Information on distribution, manufacturing processes, employee movements and more can all be filtered and analyzed and used to better future processes or fast track business expansion."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"The IoT revolution is gaining momentum and businesses are likely to be swept up whether they like it or not. Entrepreneurs and business owners would do well to read our blog post on "},{"url":"/articles/technology/3-benefits-of-the-internet-of-things-for-start-ups/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"how the IoT benefits startups"}]},{"type":"span","value":". By educating and equipping yourself, you’ll easily keep up with this fast-paced world and give your business its greatest chance of success."}]}]}}}},{"seo":{"title":"Technology trends this festive season","description":"More and more consumers can expect to find the latest technology trends – gaming consoles, iGadgets and tablets – under the tree this festive season.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633150677-dfgh.jpg?auto=format","id":"DatoCmsAsset-25976873"}},"internalName":"Technology trends this festive season","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960533","name":"Mobile Payments","slug":"mobile-payments"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633150738-dfgh.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633150738-dfgh.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633150738-dfgh.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633150738-dfgh.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEQoNDhgODQ0NGhENFg0OFxQZGBYVIiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDscFhw7NS8vLy81NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUD/8QAHRAAAgIBBQAAAAAAAAAAAAAAAAQBAgMREiEyM//EABYBAAMAAAAAAAAAAAAAAAAAAAIEBf/EABgRAAMBAQAAAAAAAAAAAAAAAAACETEB/9oADAMBAAIRAxEAPwDJVXZaC1jXtbGIr9oLi/kBVuDBFcTjTkBx8CgnVmAn/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633150738-dfgh.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEQoNDhgODQ0NGhENFg0OFxQZGBYVIiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDscFhw7NS8vLy81NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUD/8QAHRAAAgIBBQAAAAAAAAAAAAAAAAQBAgMREiEyM//EABYBAAMAAAAAAAAAAAAAAAAAAAIEBf/EABgRAAMBAQAAAAAAAAAAAAAAAAACETEB/9oADAMBAAIRAxEAPwDJVXZaC1jXtbGIr9oLi/kBVuDBFcTjTkBx8CgnVmAn/9k="}},"id":"DatoCmsTemplateArticle-62226621","title":"Technology trends this festive season","slug":"technology-trends-festive-season","meta":{"updatedAt":"2022-11-22T13:04:32.790+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Tech products are quickly becoming the go-to gift of choice for holiday shoppers. More and more consumers can expect to find the latest technology trends – gaming consoles, televisions, iGadgets and tablets – under the tree and in their stockings this festive season."}]},{"type":"paragraph","children":[{"type":"span","value":"Adobe recently released its"},{"url":"http://www.businesswire.com/news/home/20161128006158/en/Media-Alert-Adobe-Data-Shows-Cyber-Monday","type":"link","children":[{"type":"span","value":" 2016 online shopping data"}]},{"type":"span","value":" report for Cyber Monday and the Thanksgiving holiday weekend. According to the research, “Cyber Monday is on track to hit a new record with $3.39 billion spent online, a 10.2 percent increase year-over-year (YoY). This will mark the largest online sales day in history, surpassing Black Friday ($3.34 billion) by a narrow margin.”"}]},{"type":"paragraph","children":[{"type":"span","value":"The five best-selling technology products were the Sony PlayStation 4, Microsoft Xbox One, Samsung 4K TVs, Apple iPads and Amazon Fire. The report was based on 23 billion visits to retail websites and 80% of all online transactions from the top 100 US retailers."}]},{"type":"paragraph","children":[{"type":"span","value":"According to the 2016 Deloitte Holiday Survey, 36% of surveyed consumers planned to buy electronics this festive season. The survey found that spending would likely remain the same as in previous years, with three out of four consumers planning to spend the same amount of money."}]},{"type":"paragraph","children":[{"type":"span","value":"“The number of consumers planning to spend more dipped slightly, from 19 percent to 17 percent, but remains way ahead of 2008 levels (9 percent) when many were experiencing tough times. Of those planning to spend more, most (42 percent) cited improved household finances as the primary reason, second to the need to update personal items, such as clothing, for themselves and their family (30 percent).”"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"How will people buy?"}]},{"type":"paragraph","children":[{"type":"span","value":"Data shows that women tend to do the majority of festive season shopping. In addition, women are more likely to tick items off their shopping lists early while men tend to wait until the last minute. According to the Deloitte survey, more consumers plan to shop online for gifts this festive season than ever before and shoppers plan to spend just as much online as they do in stores. Retailers can expect record-breaking online sales this festive season, with half of all consumers expected to buy at least one gift online. It was also found that consumers plan to research all of their bigger purchases online, including the latest technology trends before they buy."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"What can marketers do to entice buyers?"}]},{"type":"paragraph","children":[{"type":"span","value":"While it might be too late to entice female shoppers to buy, many men will still need to get their holiday shopping done. According to the Deloitte survey, “Enticing promotions and sales are not the only strategies retailers can use to boost sales this holiday season. They can also sway purchase decisions through well-thought-out retail policies such as flexible payment options, free shipping, hybrid shipping options, and hassle-free returns.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Free shipping continues to be the number one retail policy which sways consumers when making purchases. In addition, consumers expect to receive their goods within two days."}]},{"type":"paragraph","children":[{"type":"span","value":"Lastly, customer experience is of paramount importance with shoppers expecting to find knowledgeable sales staff both in store and online. Exceptional customer service must always be top of mind for retailers within the next few weeks. And that’s why well-run call centers are so important."}]},{"type":"paragraph","children":[{"type":"span","value":"To increase your call center’s efficiency this festive season, consider learning more about"},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":" Clickatell Touch"}]},{"type":"span","value":". It uses bot driven messaging to answer all of your consumer’s questions, increasing consumer happiness and leading to better exchanges with your business."}]}]}}}},{"seo":{"title":"Clickatell Touch bridges the customer service gap","description":"No product is more relevant or innovative than Clickatell Touch: an always on, interactive and automated client service delivery system.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633151051-fgj.jpg?auto=format","id":"DatoCmsAsset-25976880"}},"internalName":"Clickatell Touch bridges the customer service gap","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960528","name":"Customer Engagement","slug":"customer-engagement"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633151132-fgj.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633151132-fgj.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633151132-fgj.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633151132-fgj.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQCAgLFhULDBgNDQ0WDh0SFg0OFx8ZGBYVFhoaJSsjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscGB07NS8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAFBwEEBgD/xAAhEAABAgQHAAAAAAAAAAAAAAABAAIDBAUhEhMVIjEykf/EABcBAAMBAAAAAAAAAAAAAAAAAAIDBQD/xAAZEQACAwEAAAAAAAAAAAAAAAAAAQIhQRH/2gAMAwEAAhEDEQA/AGhOVaAxnYKjr0FjLuCz0+Th5KEzLjlG5WwHjbDNdr8rEh3eFyXlac7Cdx9UpDlZShCj/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633151132-fgj.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQCAgLFhULDBgNDQ0WDh0SFg0OFx8ZGBYVFhoaJSsjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscGB07NS8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAFBwEEBgD/xAAhEAABAgQHAAAAAAAAAAAAAAABAAIDBAUhEhMVIjEykf/EABcBAAMBAAAAAAAAAAAAAAAAAAIDBQD/xAAZEQACAwEAAAAAAAAAAAAAAAAAAQIhQRH/2gAMAwEAAhEDEQA/AGhOVaAxnYKjr0FjLuCz0+Th5KEzLjlG5WwHjbDNdr8rEh3eFyXlac7Cdx9UpDlZShCj/9k="}},"id":"DatoCmsTemplateArticle-62226625","title":"Clickatell Touch bridges the customer service gap","slug":"clickatell-touch-customer-service","meta":{"updatedAt":"2022-11-22T14:50:03.128+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Introducing Clickatell Touch"}]},{"type":"paragraph","children":[{"type":"span","value":"For the best part of 15 years, we've enabled communications between our customers and their markets via mobile devices. This experience has given us insights that have helped us remain at the forefront of communications technology with market-related products. No product is more relevant or innovative than Clickatell Touch: an always-on, interactive and automated client service delivery system."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The market sands are shifting"}]},{"type":"paragraph","children":[{"type":"span","value":"Communications behavior is changing. Interactions are shorter, immediate and ever present. Phones are no longer at people's’ ears but in the palms of their hands. And customers are used to getting what they want immediately, at the touch of a button. They’re digitally enabled through their fingertips."}]},{"type":"paragraph","children":[{"type":"span","value":"This is having a domino effect on companies and how they interact with their markets. Companies must keep up with the digitalization of the business process or risk losing momentum and market share. Call centers are on their way to becoming all but defunct. It’s into this environment that we have launched Touch, saying goodbye to call centers as we welcome customer happiness."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How we’re adapting"}]},{"type":"paragraph","children":[{"type":"span","value":"Recognizing this behavior shift, we’ve taken giant steps towards bringing our clients more integrated, chat-based and always on communication solutions, ultimately transforming customer care."}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell Touch replaces outdated support methods with real-time communication and intelligent workflow automation. The new platform delivers a complete, end-to-end customer experience, seamlessly connecting businesses with their markets through artificially intelligent channels. And seamless means instant. Customers aren’t wasting their time on hold, listening to fake messages. They’re connected immediately, as and when they need to be. This is the power of Touch."}]},{"type":"paragraph","children":[{"type":"span","value":"The system operates in the cloud and works across a myriad of software infrastructures and CRM, ERP and support solutions, including Salesforce, Zendesk, SAP and Microsoft Dynamics."}]},{"type":"paragraph","children":[{"type":"span","value":"Through the continued development of products like Touch, we can further facilitate the digitization of customer services and open new channels for its enterprises to speak with their customers. It’s effectively changing the customer service game, by bridging the digital gap between its enterprises and clients."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Operational features"}]},{"type":"paragraph","children":[{"type":"span","value":"What Clickatell Touch brings is personalized, immediate and intuitive – an absolute game changer in the customer service industry. Its essential elements include:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Touch chat platform: One of the biggest weaknesses of traditional call center client service is that an agent can only perform so many tasks at once. The Touch chat platform enables agents to deal with multiple conversations and customer issues simultaneously. Now customers can talk directly to your business through convenient messaging windows. The chat application provides a complete picture of customer engagement, chat forwarding, multi-agent to customer chat, bot chat assistance and more. And all this helps streamline customer service, keeping customers happy and in touch."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Touch cards: Perhaps the neatest addition is our Touch card technology. These Touch cards are customizable mini-applications that pull everyday transactions like appointments, cost estimates, purchases or invoices into the chat stream, simplifying processes and allowing for self-service interactions. The inclusion is extremely convenient and easy-to-use and facilitates the automation of workflow processes. Touch cards also provide opportunities to cross-sell and upsell during support or troubleshooting interactions."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Touch Business rules engine: This system intelligently integrates your existing processes and cloud-based CRM, ERP, support and business applications to leverage customer data allowing you to deliver personalized customer service."}]}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The system’s impact"}]},{"type":"paragraph","children":[{"type":"span","value":"Since launching trials and testing of the product, we have seen a 60 percent reduction in call center costs. One of the most significant reasons for this decline is because Clickatell Touch empowers customer service agents. Touch is able to handle a massive load of simultaneous customer-query traffic and only hand over to a human agent if absolutely necessary."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The benefits of Clickatell Touch to your business"}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell Touch will bring a host of benefits to businesses. This includes:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"An entirely new instant and fully-automated customer service channel"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Seamless integration with existing business infrastructure and applications"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Full customization which offers major flexibility"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Enormously reduced call center costs"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Zero opportunity to miss a customer service interaction"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"In-depth insights provided by real-time analytics"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Faster completion of transactions through automated processes"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Always on 24-hour tech support and assistance for the business"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"The time to open contemporary lines of automated communication between a brand and its customers is now. You can no longer afford to be slow moving in the customer service department. Clickatell Touch is an affordable way to get closer to your customers and provide them with the information they want when they want it. "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Invest in customer satisfaction with Clickatell Touch"}]},{"type":"span","value":" today and watch success unfold."}]}]}}}},{"seo":{"title":"Data breaches & cyber security – here’s what you need to know","description":"2016 saw cyber security take many of the headlines with an alarming number of high profile data breaches. 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Cyber crimes and threats against data are of increasing concern for businesses. But what damage does a data breach actually cause companies? And how can they best be combated?"}]},{"type":"paragraph","children":[{"type":"span","value":"The initial impacts of data breaches are twofold:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Consumer trust is broken"}]},{"type":"paragraph","children":[{"type":"span","value":"A data breach is a PR and financial disaster. Unfortunately, businesses usually see the intrusions too late and tend to respond poorly, resulting in customer outrage. Before the age of social media and social engagement, customers would only have spoken about the big disasters. Nowadays, even the smallest hiccup has everyone talking about it pretty quickly. The smallest disruption can have a significant impact on the business’s reputation and can ultimately affect whether people choose to come back to the business in the future."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Reputational damage is a real possibility"}]},{"type":"paragraph","children":[{"type":"span","value":"The effects on your reputation can go either way, depending on how you deal with it. A breach that’s seen early enough and managed correctly might even have a positive overall outcome for the business. The flip side of the coin is the loss of consumer trust. And, because customers tend to respond with their ‘feet’, it can spell disaster for the business."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How to prevent data breaches"}]},{"type":"paragraph","children":[{"type":"span","value":"There are many cyber security tools on the market today. However, sometimes simple common sense and a little bit of education will go a long way. Here are a few ideas on how you can prevent your business suffering data breaches."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"For starters, look beyond the IT Department"}]},{"type":"paragraph","children":[{"type":"span","value":"To reduce the threat of cyber crime, security needs to become a company value, rather than just the IT Department’s responsibility. Employee exit strategies, project protocols, data storage practices and the future enforcement of policies and procedures are all safeguards that are simple enough to implement and help protect your business from data breaches."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Educate your employees"}]},{"type":"paragraph","children":[{"type":"span","value":"Employees should be clued up on how to appropriately handle sensitive information. Employees should also know how critical their buying in of company policies around security is to the operations of the business. It’s also pertinent to provide support to freelancers or mobile employees."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Go minimalist"}]},{"type":"paragraph","children":[{"type":"span","value":"The less data you store, the less there is for thieves to steal. Don’t collect data that you don’t need and reduce the number of storage facilities. Access to sensitive information should only be granted on a ‘need to know’ basis and data should be purged from storage facilities on a regular basis."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Keep up to date with the most current security software"}]},{"type":"paragraph","children":[{"type":"span","value":"A business infrastructure that is left protected by an out of date security system, is not protected at all. With hackers producing new malicious content every day, it’s important that your security software is maintained to the highest standards. Simple encryption of data is not enough anymore and only stands as a false sense of security."}]},{"type":"paragraph","children":[{"type":"span","value":"To learn more about the impact of data breaches on your business, read "},{"url":"/articles/digital-marketing/data-breaches-startups-and-the-importance-of-security-apps/","type":"link","children":[{"type":"span","value":"our blog post"}]},{"type":"span","value":" on the subject. Knowledge, in this regard, really is power and enables a business to act quickly and ruthlessly, mitigating the impact. Because it’s no longer a matter of if, but when"}]}]}}}},{"seo":{"title":"How artificial intelligence is changing the face of insurance","description":"Artificial intelligence is set to revolutionise risk assessment The growth of driverless vehicles will force insurers to rethink their core business model.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633151530-dfg.jpg?auto=format","id":"DatoCmsAsset-25976901"}},"internalName":"How artificial intelligence is changing the face of insurance","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633151556-dfg.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633151556-dfg.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633151556-dfg.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633151556-dfg.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChMLDg0aDA0NGBENEhYNFyIZGBYVIhYaHysjHR0oKRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDgoPEAkNEC8dFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAaAAABBQEAAAAAAAAAAAAAAAADAQQFBgcA/8QAIBAAAQQABwEAAAAAAAAAAAAAAQACAwQGERIhMTIzBf/EABQBAQAAAAAAAAAAAAAAAAAAAAH/xAAUEQEAAAAAAAAAAAAAAAAAAAAA/9oADAMBAAIRAxEAPwDYxIwjZwTS/YaISAgQk6eUC95JCtfZuNjacylUTiPouSH/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633151556-dfg.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChMLDg0aDA0NGBENEhYNFyIZGBYVIhYaHysjHR0oKRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDgoPEAkNEC8dFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAaAAABBQEAAAAAAAAAAAAAAAADAQQFBgcA/8QAIBAAAQQABwEAAAAAAAAAAAAAAQACAwQGERIhMTIzBf/EABQBAQAAAAAAAAAAAAAAAAAAAAH/xAAUEQEAAAAAAAAAAAAAAAAAAAAA/9oADAMBAAIRAxEAPwDYxIwjZwTS/YaISAgQk6eUC95JCtfZuNjacylUTiPouSH/2Q=="}},"id":"DatoCmsTemplateArticle-62226681","title":"How artificial intelligence is changing the face of insurance","slug":"artificial-intelligence-insurance","meta":{"updatedAt":"2022-11-22T13:49:00.471+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI in insurance"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the biggest obstacles to the adoption of autonomous vehicles (AVs), is safety. The misconception that artificial intelligence is unsafe is mostly driven by media and is thankfully changing. AVs do certainly pose an original problem to insurance companies. And with the autonomous vehicle industry set to grow exponentially in the next 20 years, insurance companies are going to have to figure out a solution to the challenge, fast."}]},{"type":"paragraph","children":[{"type":"span","value":"The reality is that the definition of "},{"type":"span","marks":["emphasis"],"value":"autonomous"},{"type":"span","value":" is still very gray. It’ll more than likely take decades for future technology trends to be completely autonomous. But semi-autonomous vehicles have already begun to penetrate the market."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/technologys-place-autonomous-vehicle-sunshine/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Technology's place in the autonomous vehicle sunshine"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Reduced risk"}]},{"type":"paragraph","children":[{"type":"span","value":"Dr. Michael Taylor, Senior Lecturer in Finance and Insurance at New Zealand’s Massey University, and an expert in artificial intelligence technology suggests that the biggest change will be public perception. He says that the safety of 90 to 100 percent of autonomous vehicles will force insurers to relook at their policies. "},{"type":"span","marks":["emphasis"],"value":"Smart"},{"type":"span","value":" vehicles able to travel at lawful speeds, within established lanes and able to respond in real-time to situations, will greatly reduce accidents. With this reduced risk, will come reduced premiums and a decline in sales and revenue. The answer then lies in new products."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"A shift from consumer to commercial"}]},{"type":"paragraph","children":[{"type":"span","value":"The current status quo has car insurers providing coverage for consumers in the event of incidents caused by human error. Driverless vehicles will force insurers to redefine their core business model. We’ll see the development of insurance products that focus on covering car manufacturers in the event of technical malfunctions, such as sensor or satellite failure. Today, around 87 percent of the US car insurance market revolves around personal consumer insurance. The AV will dramatically change this as we see a move away from protecting millions of private consumers, towards a system that covers fewer commercial manufacturers and infrastructure operators. It will create a completely new pool of insurance."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Artificial intelligence and cybercrime"}]},{"type":"paragraph","children":[{"type":"span","value":"Another aspect of the impact of AV is the rise of cybercrime. The systems that AVs operate on will offer the potential for malicious hacking. Disrupting internet connections, inserting malevolent code or leaking private user information are all distinct possibilities that need to be looked at. This may see the rise of cyber insurance in AVs – an altogether new product."}]},{"type":"paragraph","children":[{"type":"span","value":"With future technology trends and the exponential proliferation of AVs across global markets, it is clear that insurers will need to adapt to stay relevant. "},{"url":"/articles/technology/2-industries-will-transformed-artificial-intelligence/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Read more about how artificial intelligence is disrupting insurance"}]},{"type":"span","value":". Our recent article details how new challenges present the opportunity for new products, which offer a safety net in the wake of crashing premiums."}]}]}}}},{"seo":{"title":"ICASA regulations for SMS premium services in SA – Part 1","description":"First part on the new code of conduct for premium rated services on the new numbering structure and the need for double opt-in for subscription services.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633151850-hhjjjkk.jpg?auto=format","id":"DatoCmsAsset-25976923"}},"internalName":"ICASA regulations for SMS premium services in SA – Part 1","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633151897-hhjjjkk.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633151897-hhjjjkk.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633151897-hhjjjkk.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633151897-hhjjjkk.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEA8NDhIODQ0NDhIJDQ0NFxUlGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBEQHDscFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAACAwABBf/EAB4QAAEDBAMAAAAAAAAAAAAAAAEAAwUCBBEhEhMx/8QAFwEAAwEAAAAAAAAAAAAAAAAAAwQFAP/EABoRAAIDAQEAAAAAAAAAAAAAAAECABExIQP/2gAMAwEAAhEDEQA/ADso9kjZQyEewKCco7QnHqRJk9Z2pfgq1keYCZrdq0KjgqktgnkVEUqLybk//9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633151897-hhjjjkk.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEA8NDhIODQ0NDhIJDQ0NFxUlGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBEQHDscFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAACAwABBf/EAB4QAAEDBAMAAAAAAAAAAAAAAAEAAwUCBBEhEhMx/8QAFwEAAwEAAAAAAAAAAAAAAAAAAwQFAP/EABoRAAIDAQEAAAAAAAAAAAAAAAECABExIQP/2gAMAwEAAhEDEQA/ADso9kjZQyEewKCco7QnHqRJk9Z2pfgq1keYCZrdq0KjgqktgnkVEUqLybk//9k="}},"id":"DatoCmsTemplateArticle-62226684","title":"ICASA regulations for SMS premium services in SA – Part 1","slug":"icasa-regulations-sms-premium-rated-services-south-africa-part-1","meta":{"updatedAt":"2022-11-22T13:52:15.877+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"ICASA & premium SMS services Pt 1"}]},{"type":"paragraph","children":[{"type":"span","value":"The "},{"url":"https://www.icasa.org.za/legislation-and-regulations/numbering-plan-regulations-1","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"ICASA code of conduct for premium rated services"}]},{"type":"span","value":" was published in Government Gazette 40402 on 4 November 2016 and is effective immediately. All premium rated service providers in South Africa should take note of the new code, which has implications for advertising, promoting and delivering contact, dating, adult, chat room and children’s services."}]},{"type":"paragraph","children":[{"type":"span","value":"Please note that the following summary is not a legal opinion and Clickatell holds no liability for any losses suffered as a result of relying on this information. If you’re concerned about how this affects your business, you should seek legal counsel."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Who does the code apply to?"}]},{"type":"paragraph","children":[{"type":"span","value":"The code is applicable to all ECS and ECNS licensees as well as any third party providing premium rated services using a licensees’ network. Premium rated services are defined as meaning ‘"},{"type":"span","marks":["emphasis"],"value":"a service provided by means of premium rated numbers or short codes in level 3 and 4, where the charge is higher than standard rates and in some instances, where a portion of the charge is passed on to a premium rate service content licensee, irrespective of the originating electronic communications network used’"},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"Let’s take a look at the new rules. In this first installment, we’ll look at the new numbering structure, the double opt-in requirement for subscription services, and the new regulations around promotional material and advertising for subscription services."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/icasa-regulations-sms-premium-rated-services-south-africa-part-2/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"ICASA regulations for SMS premium rated services in South Africa – Part 2"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"New numbering structure"}]},{"type":"paragraph","children":[{"type":"span","value":"Premium rated services may only be provided within the designated number ranges – using short codes beginning with 3 or 4, or using non-geographic numbers beginning with 090, 091, and 092. Any services that consist of adult content must use 090 2. Migration to the new numbering structure must be completed by 3 November 2017."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Double opt-in for subscription services"}]},{"type":"paragraph","children":[{"type":"span","value":"Subscription premium rated services are not defined in the ICASA code. It seems this phrase is meant to refer to subscription services provided by premium rated numbers or short codes. The code does define ‘double opt-in’ as meaning ‘"},{"type":"span","marks":["emphasis"],"value":"a process defined in these regulations which entails that a premium rated service provider, shall, upon receipt of a subscription request from an end user and before any charges are incurred by that end user send a SMS subscription confirmation to the number that initiated the subscription request message at no charge to the end user. The confirmation SMS must be followed by a response from the subscriber either confirming or refuting the request for subscription by responding either YES or NO respectively."},{"type":"span","value":"’"}]},{"type":"paragraph","children":[{"type":"span","value":"Five items are listed which must be contained in the subscription confirming SMS:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Confirmation of subscription"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Description and name of service"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Contact details of the service provider"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"All costs levied for using the service"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Details of how to unsubscribe"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"The code stipulates that end users must be given an option to opt-out of the service by sending an SMS with the word STOP (this isn’t new, of course). What is new, however, is that the number for sending the opt-out SMS may not be a premium rated number."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Promotional material and advertising for subscription services"}]},{"type":"paragraph","children":[{"type":"span","value":"The Advertising Standards Authority’s Advertising Code has been made applicable to all promotions and advertising of premium rated services. Premium rated service providers should therefore take heed of the ASASA code when advertising their services, even if they are not members of ASASA."}]},{"type":"paragraph","children":[{"type":"span","value":"Promotional material for all subscription premium rated services must prominently and explicitly identify the service as ‘subscription service’. Furthermore, any advertisements for a content subscription service must have at least 2 examples of the content clearly displayed. For a television advertisement, a voice over must stipulate that the service is a subscription service and the price and frequency of the billing. It is not sufficient to just have it displayed on screen, there must be a voice over."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Next steps"}]},{"type":"list","style":"numbered","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Start working on migrating your premium rated services to the new numbers within the designated numbering ranges. This must be done by 3 November 2017."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Implement double opt-in for subscription services."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Review your advertising and promotional material."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"The ICASA code also stipulates new regulations for contact and dating services, how end user information may be used, new billing thresholds, and a compulsory toll free number for complaints. Information around these is outlined "},{"url":"/articles/digital-marketing/icasa-regulations-sms-premium-rated-services-south-africa-part-2/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"in our next article"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"If you need any more information or have any questions regarding the ICASA code of conduct, contact our "},{"url":"mailto:expertadvisors@clickatell.com","type":"link","children":[{"type":"span","value":"expert advisors"}]},{"type":"span","value":" who will gladly assist to help you ensure that you’re compliant."}]}]}}}},{"seo":{"title":"ICASA regulations for SMS premium services in SA – Part 2","description":"Part 2 of our guide to the new ICASA for SMS premuim rated services on Contact and Dating services as well as End User Information (EUI).","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633152174-cghhhjjjkllljfgh.jpg?auto=format","id":"DatoCmsAsset-25976951"}},"internalName":"ICASA regulations for SMS premium services in SA – Part 2","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633152194-cghhhjjjkllljfgh.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633152194-cghhhjjjkllljfgh.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633152194-cghhhjjjkllljfgh.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633152194-cghhhjjjkllljfgh.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoLDh0NDg0VDh0PIh0VFyIdGBYVFhUeHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFh0vLy8vLzs7OzsvLy8vLy8vLy8vLzs1Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYE/8QAHhAAAQMFAQEAAAAAAAAAAAAAAAECIQQFBhETMgP/xAAWAQADAAAAAAAAAAAAAAAAAAABAgP/xAAZEQABBQAAAAAAAAAAAAAAAAAAAhESUWH/2gAMAwEAAhEDEQA/AL36ZMvWYMNZkrXv1sR1HsUVCr3SQDqai+t1/agEvb1hAASlh//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633152194-cghhhjjjkllljfgh.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoLDh0NDg0VDh0PIh0VFyIdGBYVFhUeHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFh0vLy8vLzs7OzsvLy8vLy8vLy8vLzs1Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYE/8QAHhAAAQMFAQEAAAAAAAAAAAAAAAECIQQFBhETMgP/xAAWAQADAAAAAAAAAAAAAAAAAAABAgP/xAAZEQABBQAAAAAAAAAAAAAAAAAAAhESUWH/2gAMAwEAAhEDEQA/AL36ZMvWYMNZkrXv1sR1HsUVCr3SQDqai+t1/agEvb1hAASlh//Z"}},"id":"DatoCmsTemplateArticle-62226690","title":"ICASA regulations for SMS premium services in SA – Part 2","slug":"icasa-regulations-sms-premium-rated-services-south-africa-part-2","meta":{"updatedAt":"2022-11-22T13:53:52.116+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"ICASA & premium SMS services Pt 2"}]},{"type":"paragraph","children":[{"type":"span","value":"South African premium rated service providers need to take note of the "},{"url":"https://www.icasa.org.za/legislation-and-regulations/numbering-plan-regulations-1","type":"link","children":[{"type":"span","value":"new ICASA code of conduct for premium rated services"}]},{"type":"span","value":". The code was published in Government Gazette 40402 on 4 November 2016 and is effective immediately."}]},{"type":"paragraph","children":[{"type":"span","value":"In this summary, we’ll look at the regulations for contact and dating services, how end user information may be used, new billing threshold notifications and the implementation of compulsory toll free numbers for complaints procedures."}]},{"type":"paragraph","children":[{"type":"span","value":"You can read more about the new numbering structure, double opt-in requirements, and the new regulations around promoting and advertising premium rated services "},{"url":"/articles/digital-marketing/icasa-regulations-sms-premium-rated-services-south-africa-part-1/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"in our previous article"}]},{"type":"span","value":"."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Contact and dating services"}]},{"type":"paragraph","children":[{"type":"span","value":"Contact and dating services with an on-going incremental cost must inform the end user of any additional costs at reasonable intervals and must require the end user to actively confirm their continued participation. ICASA does not however stipulate what is meant by ‘at reasonable intervals’. Reasonable steps must also be taken to ensure that the end user is authorized by the bill-payer to use the service and that no children use the service – information of the user’s age must be obtained prior to activation."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"End user information (EUI)"}]},{"type":"paragraph","children":[{"type":"span","value":"Unless the end user has expressed prior consent, the purposes for which the EUI may be used is limited."}]},{"type":"paragraph","children":[{"type":"span","value":"All other personal information gathered through the provision of services must also be managed in accordance with the Protection of Personal Information Act (POPI). It’s unclear what ‘other personal information’ means but the provisions of POPI are applicable, even though the act is not effective yet."}]},{"type":"paragraph","children":[{"type":"span","value":"EUI is defined as:"}]},{"type":"paragraph","children":[{"type":"span","value":"All information that a provider of premium rated services obtains as a result of the use of a premium rated service by an end-user and includes, but is not limited to, information regarding:"}]},{"type":"paragraph","children":[{"type":"span","value":"(a) the end-user’s usage patterns (including number of calls, times of calls, duration of calls and parties called);"}]},{"type":"paragraph","children":[{"type":"span","value":"(b) the services used by the end-user;"}]},{"type":"paragraph","children":[{"type":"span","value":"(c) the end-user’s telephone number and network configuration;"}]},{"type":"paragraph","children":[{"type":"span","value":"(d) the end-user’s location information; and"}]},{"type":"paragraph","children":[{"type":"span","value":"(e) the end-user’s billing name, address and credit history."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Billing threshold notifications"}]},{"type":"paragraph","children":[{"type":"span","value":"A new requirement in terms of the code is that the premium rated service provider must send a notification to the end user if their total cost for a premium rated service in any calendar month exceeds R200 and just before it reaches the amount of R220. A response is required from the end user confirming their acceptance of any additional costs over R220 prior to any additional cost being billed. There is not much certainty on when exactly the notice must go out. As long as the notice is sent at some cost point from R200.01 to R219.99, the premium rated service provider should be compliant."}]},{"type":"paragraph","children":[{"type":"span","value":"Take note that the above thresholds apply if there is no other threshold specified by the account holder and that the end user can instruct the threshold to be changed."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Toll free number for complaints"}]},{"type":"paragraph","children":[{"type":"span","value":"Customer service contact numbers provided by the service provider must be a toll free number and it must operate during normal business hours at a minimum. Additional means for the end user to content them such as fax or email, must also be provided. All complaints must be investigated and addressed within 15 days."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What you should you be doing now"}]},{"type":"list","style":"numbered","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Review and implement the steps outlined in "},{"url":"/articles/digital-marketing/icasa-regulations-sms-premium-rated-services-south-africa-part-1/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Part 1"}]}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Implement the billing notifications for contact and dating services in terms of the billing thresholds."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Review how you use EUI and start implementing POPI compliance measures."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Get a toll free customer service contact number."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"If you need any more information or have any questions regarding the ICASA code of conduct, contact our "},{"url":"mailto:expertadvisors@clickatell.com","type":"link","children":[{"type":"span","value":"expert advisors"}]},{"type":"span","value":" who will gladly assist to help you ensure that you’re compliant."}]},{"type":"paragraph","children":[{"type":"span","value":"Please do not consider this summary as a legal opinion. Clickatell will not accept liability for any losses suffered as a result of relying on the information. Please seek legal counsel if you’re concerned about how this affects your business."}]}]}}}},{"seo":{"title":"Technology’s place in the autonomous vehicle sunshine","description":"The autonomous vehicle (AV) is set to revolutionize the motor industry but it could be some time before they become commonplace on our roads.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633152626-fgh.jpg?auto=format","id":"DatoCmsAsset-25976958"}},"internalName":"Technology’s place in the autonomous vehicle sunshine","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633152662-fgh.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633152662-fgh.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633152662-fgh.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633152662-fgh.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg4NCAgLDRINDg4NDg0NDh0ODQ0YFxMZGBYfFiEdHysjHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAUQHDscFhw7Oy8vLy8vLy8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAgMF/8QAHRAAAgEEAwAAAAAAAAAAAAAAAAEDAgQxUQUSMv/EABUBAQEAAAAAAAAAAAAAAAAAAAMC/8QAGhEAAgMBAQAAAAAAAAAAAAAAAhEAEjEDBP/aAAwDAQACEQMRAD8A25LC3S9ImrGDYlbe2Km9h+fkNZRt7KycfBVTlAI2+uQAPmNowtbP/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633152662-fgh.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg4NCAgLDRINDg4NDg0NDh0ODQ0YFxMZGBYfFiEdHysjHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAUQHDscFhw7Oy8vLy8vLy8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAgMF/8QAHRAAAgEEAwAAAAAAAAAAAAAAAAEDAgQxUQUSMv/EABUBAQEAAAAAAAAAAAAAAAAAAAMC/8QAGhEAAgMBAQAAAAAAAAAAAAAAAhEAEjEDBP/aAAwDAQACEQMRAD8A25LC3S9ImrGDYlbe2Km9h+fkNZRt7KycfBVTlAI2+uQAPmNowtbP/9k="}},"id":"DatoCmsTemplateArticle-62226694","title":"Technology’s place in the autonomous vehicle sunshine","slug":"technologys-place-autonomous-vehicle-sunshine","meta":{"updatedAt":"2022-10-26T21:54:15.706+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Elon Musk has pledged to have an autonomous vehicle (AV) able to drive across the USA by the end of 2017. That’s an enormous statement and is ominous for its main competitors. General Motors, Ford, and Google don’t have deadlines for their autonomous models until 2021. The question begs: Are the Tesla S and its AV counterparts going to change the world the way the Model T changed the world back in the early-20th century? Frustratingly so, it seems that the slow adoption rate of AVs means that they’re unlikely to have much impact for at least another decade. Here are two of the main reasons behind this."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Safety of the autonomous vehicle"},{"type":"span","value":"\n"}]},{"type":"paragraph","children":[{"type":"span","value":"38,000 people are killed on United States roads, every year. And the statistics show that 95% of accidents are caused by human error. A lot of the resistance to AVs is insecurity around how they’ll react to unforeseen circumstances. And then, even if they do react well, how will human behavior respond to this. Imagine a highway where cars react to pedestrians. Assuming the cars slowdown in response to a pedestrian, it’s logical that infrastructures will need to be redeveloped to ensure smooth traffic flow."}]},{"type":"paragraph","children":[{"type":"span","value":"While the decrease of traffic-related deaths, injuries and inevitable lawsuits is a positive, it’s unlikely that the major autonomous vehicle manufacturers will come to the party quickly. History shows us how safety lawsuits nearly cost Audi their US markets. It took the brand almost two decades to recover. Technology trends are such that safety concerns may keep AV adoption rates low until new technologies are developed to combat the current shortcomings."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Infrastructure redevelopment"}]},{"type":"paragraph","children":[{"type":"span","value":"Looking at the feasibility of the electric car and the infrastructure necessary to make it realistic, the redevelopment of infrastructure for the autonomous vehicle, particularly in older cities, may also be a stumbling block."}]},{"type":"paragraph","children":[{"type":"span","value":"On the positive side, however, current infrastructure in newer cities won’t require too much redevelopment and the autonomous vehicle would make road networks a lot more efficient. This efficiency would lead to less energy wastage and carbon emissions."}]},{"type":"paragraph","children":[{"type":"span","value":"Not everyone is overjoyed about this however. Fewer cars on the road is bad news for car manufacturers. And with future technology trends leaning towards AVs and vehicle-sharing, it’s up to these manufacturers to play catch up. To their credit, GM has seen the light with a massive investment in Lyft, but is it enough of a shift in the right direction?"}]},{"type":"paragraph","children":[{"type":"span","value":"Reaching the AV utopia of the future won’t be easy. There are still significant hurdles to be overcome. Thankfully, we seem to be making small steps towards embracing this technology. Systems like the Internet of Things will no doubt contribute to safer autonomous vehicles and increasingly faster adoption."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re interested in reading more about the obstacles to AVs, read our blog post on how"},{"url":"/articles/technology/the-latest-trends-in-information-technology/","type":"link","children":[{"type":"span","value":" future technologies are shaping our lives"}]},{"type":"span","value":". We should keep in mind that the future cannot be predicted with any certainty and that technology has a way of driving progress in unexpected ways."}]}]}}}},{"seo":{"title":"How chatbots are changing call centers","description":"Chatbots are now learning to communicate in a more informal and human way. Clickatell discusses some of the advantages using its Touch product.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633153297-f.jpg?auto=format","id":"DatoCmsAsset-25977003"}},"internalName":"How chatbots are changing call centers","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960544","name":"Contact Centers","slug":"contact-centers"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633153350-f.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633153350-f.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633153350-f.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633153350-f.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIDggLDQ0NDg0ODg0NFREOFhEYFxoZGBYTFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAOHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAABBgMEBQD/xAAbEAACAgMBAAAAAAAAAAAAAAAAAQIxAwQSE//EABYBAAMAAAAAAAAAAAAAAAAAAAEDBP/EABgRAAIDAAAAAAAAAAAAAAAAAAIDAAER/9oADAMBAAIRAxEAPwBszwxRhYNR4nKyptN8EWm33ZMxhbHLGo04fGMLOMxN8WEFMLIbAdn/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633153350-f.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIDggLDQ0NDg0ODg0NFREOFhEYFxoZGBYTFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAOHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAABBgMEBQD/xAAbEAACAgMBAAAAAAAAAAAAAAAAAQIxAwQSE//EABYBAAMAAAAAAAAAAAAAAAAAAAEDBP/EABgRAAIDAAAAAAAAAAAAAAAAAAIDAAER/9oADAMBAAIRAxEAPwBszwxRhYNR4nKyptN8EWm33ZMxhbHLGo04fGMLOMxN8WEFMLIbAdn/2Q=="}},"id":"DatoCmsTemplateArticle-62226843","title":"How chatbots are changing call centers","slug":"chatbots-changing-call-centers","meta":{"updatedAt":"2022-11-22T14:54:21.761+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Chatbot call centers"}]},{"type":"paragraph","children":[{"type":"span","value":"We’ve published a lot of articles and case studies about chatbots and how they work lately. And for good reason. The reality is that it doesn’t make sense anymore, logically or financially, for businesses to employ people round the clock in a cell center. The call center may receive one or two late night phone calls for something that’s a relatively easy fix. And for what? Yes, it’s essential to always provide customer service, if that’s something that is promised to customers. And it likely is because customers have come to expect constant assistance. But is it really necessary to make staff members sit in an empty call center all night twiddling their thumbs?"}]},{"type":"paragraph","children":[{"type":"span","value":"That’s where chatbots, using mobile messaging and voice communication, come in. Once largely dismissed as ineffective due to robotic answers, chatbots are now learning to communicate in a more informal and human way. That’s the beauty of chatbots really. They can be trained and will learn to communicate in the way a business needs it to. So, what impact will bot call centers have on customer care?"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/3-reasons-businesses-adopt-chatbots-crm/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"3 reasons for businesses to adopt chatbots for CRM"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How are chatbot call centers changing customer care?"}]},{"type":"paragraph","children":[{"type":"span","value":"Live chatbots are able to answer simple queries in an efficient manner, far more quickly than a person ever could. However, humans have the ability to pick up on tone and subtext in a way that a chatbot could never master. Despite the progress made with Natural Language Processing, it remains vital to have a call center staffed by both bots and people; people can take over when the questions get tricky while bots field the quick fixes."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What does this mean for customer care?"}]},{"type":"paragraph","children":[{"type":"span","value":"Call center staff need to stop thinking about how to stop chatbots; they need to think about how they can work effectively together with them. Customer expectations from chatbots are simple: they expect quick responses to simple questions and 24/7 support. They don’t expect friendliness nor expert answers from bots. And that’s where staff members can step in and set themselves apart."}]},{"type":"paragraph","children":[{"type":"span","value":"In addition, chatbots can be used to handle the initial interaction with customers. Bots can take the customer details and information on the issue, before handing over to an agent. This reduces initial waiting time, meaning customers will already feel looked after and appreciated. If the query can immediately be handled by a chatbot, that means there’s no need for it to be handed over to a call center agent. If an agent is needed, the chatbot can assign the call to the most qualified person based on the information received."}]},{"type":"paragraph","children":[{"type":"span","value":"Sooner or later, every company will need to employ a staff of customer service chatbots. In this way organizations can ensure work is done around the clock, human error will be reduced and expenses will be slashed. By using chatbots in your customer relationship management (CRM) strategy, you can be certain that customers are assisted efficiently and competently."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re interested in learning more about using bots and live chat for customer relationship management, read more about "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":". It’s a live chat app that uses bot technology and call center agents to enable businesses to talk to their customers in the way they want to communicate, by using mobile messaging. You can also watch this "},{"url":"https://www.youtube.com/embed/YpgjEQa4FLg?autoplay=1;rel=0&controls=0&showinfo=0","type":"link","children":[{"type":"span","value":"video to see Clickatell Touch in action"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Every retailer needs omni-channel this festive season","description":"Clickatell discusses how omni-channel marketing can help boost sales during the festive season.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633153468-asdfgh.jpg?auto=format","id":"DatoCmsAsset-25977020"}},"internalName":"Every retailer needs omni-channel this festive season","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960533","name":"Mobile Payments","slug":"mobile-payments"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633153542-asdfgh.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633153542-asdfgh.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633153542-asdfgh.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633153542-asdfgh.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIFAgRDg0WDg0NDQ0NDhgKChEYFx8ZGBYTFhUaHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABQMEBv/EABsQAAEFAQEAAAAAAAAAAAAAAAABAwQRMQIi/8QAFgEBAQEAAAAAAAAAAAAAAAAABAIA/8QAGBEAAgMAAAAAAAAAAAAAAAAAAAECAyH/2gAMAwEAAhEDEQA/AMTFnOVgxamuqlUK4mDRhCLIpCIPCxxIcrAJOU8gEZmf/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633153542-asdfgh.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIFAgRDg0WDg0NDQ0NDhgKChEYFx8ZGBYTFhUaHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABQMEBv/EABsQAAEFAQEAAAAAAAAAAAAAAAABAwQRMQIi/8QAFgEBAQEAAAAAAAAAAAAAAAAABAIA/8QAGBEAAgMAAAAAAAAAAAAAAAAAAAECAyH/2gAMAwEAAhEDEQA/AMTFnOVgxamuqlUK4mDRhCLIpCIPCxxIcrAJOU8gEZmf/9k="}},"id":"DatoCmsTemplateArticle-62226844","title":"Every retailer needs omni-channel this festive season","slug":"every-retailer-needs-omni-channel-festive-season","meta":{"updatedAt":"2022-11-22T14:02:08.192+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Seasonality in omni-channel retail"}]},{"type":"paragraph","children":[{"type":"span","value":"Retail spending is set to hit a new high this festive season. But research has found that store-based retailers will very likely miss out on a large portion of those sales. That’s why it’s important that retailers learn to embrace omni-channel marketing this festive season."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Shopping to increase this festive season"}]},{"type":"paragraph","children":[{"type":"span","value":"Holiday spending is expected to increase 10 percent compared to last year, largely on online channels, according to"},{"url":"http://www.pwc.com/us/en/press-releases/2016/pwc-holiday-shopping-outlook-press-release.html","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" PwC's Holiday Outlook survey"}]},{"type":"span","value":". The reason for the decline in store-based shopping was attributed to consumer’s preference for buying and receiving gifts of travel and entertainment. However, there is a silver lining. Digital sales are expected to increase by 25 percent with shoppers increasingly choosing to use their smartphones to make purchases."}]},{"type":"paragraph","children":[{"type":"span","value":"Some findings of the survey include that customers are used to the hassle free process of checking out online. Customers want a similar, fast and simple checking out experience while in stores. They also want Wi-Fi access in stores so they can check the availability and prices. Knowledgeable sales associates in stores to assist in finding products and explaining features are an added bonus."}]},{"type":"paragraph","children":[{"type":"span","value":"“Some 60 percent of retailers indicated they will provide both free shipping and free returns this holiday season – a must-have for consumers. Retailers are offering a variety of online and in-store ordering and delivery (or pick-up) options to provide the optimum mix of convenience, price, speed, and variety.”"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Using omni-channel marketing in big ways"}]},{"type":"paragraph","children":[{"type":"span","value":"A number of retailers are using this festive season to try out new strategies for implementing omni-channel. One such idea is by US-based retailer"},{"url":"http://www.adweek.com/news/technology/watching-how-customers-shop-store-crate-barrel-lifts-web-sales-44-164397","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" Crate and Barrel"}]},{"type":"span","value":". It’s using tablets in store so customers can email details about products they like, but aren’t in stock, to themselves. The store is then able to retarget people using banner ads to remind customers of the items they liked. The decor store attributes a 10 percent sales increase to the 2-month-old test."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Quick wins for this festive season"}]},{"type":"paragraph","children":[{"type":"span","value":"The festive season is just around the corner, so while there are a number of fancy measures you could take to improve your marketing strategies for next year, there’s only so much you can do now. Here are some examples:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Install Wi-Fi in store."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Ensure staff are fully trained and can answer questions about products and availability."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Offer free shipping and returns over the festive shopping period."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Ensure customers can easily switch from mobile to tablet or desktop without losing information or preferences."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"If you’d like to learn more about"},{"url":"/articles/digital-marketing/3-reasons-why-omnichannel-marketing-works-best/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" why omni-channel marketing works best"}]},{"type":"span","value":", read our recent blog post which explains three specific reasons why you should embrace this strategy."}]}]}}}},{"seo":{"title":"Clickatell SMS Platform changes the SMS game","description":"Find out about Clickatell Platform, our mobile messaging solution with messaging options to suit every business need.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633153762-hhhhhhhhhhh.jpg?auto=format","id":"DatoCmsAsset-25977047"}},"internalName":"Clickatell SMS Platform changes the SMS game","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633153784-hhhhhhhhhhh.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633153784-hhhhhhhhhhh.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633153784-hhhhhhhhhhh.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633153784-hhhhhhhhhhh.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSCBISDQoXDhUODQ4NDRUSFhEYFxMlGBYVIiEaKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHBAQEDscIig7LzsvLzU7OzUvLzU1NTUvLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAEAAEG/8QAIBAAAQIFBQAAAAAAAAAAAAAAAAEDAgQFEiEGEyMxMv/EABYBAQEBAAAAAAAAAAAAAAAAAAUEA//EAB8RAAAEBwEAAAAAAAAAAAAAAAABBAYCERQyM0NTA//aAAwDAQACEQMRAD8AfUZuxrBdCmFcjyAqfgVp/sxiWPYzyBBSiYZahsNppxpLiB4l40IWQe7nleDaZncx/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633153784-hhhhhhhhhhh.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSCBISDQoXDhUODQ4NDRUSFhEYFxMlGBYVIiEaKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHBAQEDscIig7LzsvLzU7OzUvLzU1NTUvLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAEAAEG/8QAIBAAAQIFBQAAAAAAAAAAAAAAAAEDAgQFEiEGEyMxMv/EABYBAQEBAAAAAAAAAAAAAAAAAAUEA//EAB8RAAAEBwEAAAAAAAAAAAAAAAABBAYCERQyM0NTA//aAAwDAQACEQMRAD8AfUZuxrBdCmFcjyAqfgVp/sxiWPYzyBBSiYZahsNppxpLiB4l40IWQe7nleDaZncx/9k="}},"id":"DatoCmsTemplateArticle-62226848","title":"Clickatell SMS Platform changes the SMS game","slug":"clickatell-platform-changes-sms-game","meta":{"updatedAt":"2022-11-22T14:03:27.252+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Clickatell  SMS messaging Platform"}]},{"type":"paragraph","children":[{"type":"span","value":"More than 6 billion people can be reached via SMS and 90% of SMS messages are read within the first 3 minutes. This is the incredible reach that SMS communication has. And it’s certainly not something that’s lost on Clickatell’s product developers who have recently launched "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"Clickatell SMS Platform"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell CEO, Deon van Heerden, sees mobile as an inevitable evolution of communication. “Whether it’s C2C, C2B or B2C, the world is moving towards communicating through mobile by default. We’re shifting from mobile first to mobile always. It’s time that businesses get ready to be accessible from the palm of the customer’s hand.”"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s into this landscape that Clickatell has launched Clickatell SMS Platform. This is a mobile messaging solution that enables businesses to create and implement faster, customizable communication solutions. Designed to equip businesses with real-time communication tools, SMS Platform will create and facilitate a more streamlined dialogue between the business and its customers."}]},{"type":"paragraph","children":[{"type":"span","value":"SMS Platform will allow businesses to build their conversation platforms, their way. SMS Platform gives them the ability to SMS-enable any application, website or system, facilitate international two-way messaging and more."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Conversation is king"}]},{"type":"paragraph","children":[{"type":"span","value":"Our clients obviously want to remain relevant to their customers. The logical progression then is to understand fully how their customers communicate. The ‘immediate response, always on’ media channels mean that it’s now about the immediate, always on resolution of issues, more efficient, personalized customer service, and specific targeted campaigning. It’s about having a conversation. Businesses can no longer just shout into the marketing void and expect to reap rewards. They have to adapt and be speaking to individuals in a language that they relate to and understand."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s through conversation that businesses can introduce their customers to new services and products, and develop new products according to market needs. Clickatell SMS Platform is a powerful, fully scalable enabler of this conversation, equipping businesses with tools that’ll streamline and manage processes more effectively."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"How does Clickatell SMS Platform work?"}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell SMS Platform creates messaging options to suit every business need. It does this by offering one-way and two-way messaging options that include dedicated routes for time-sensitive messages such as one-time PINs or notifications. SMS Platform has a truly global reach through Clickatell’s infrastructure which covers 220 territories and more than 1 000 different networks. It’s also extremely user-friendly with wizard-driven code generation and easy implementation."}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell SMS Platform was launched in November 2016 and new channels such as email and IP chat will be added in the near future. We’re also flexible about adding further channels to the application, should we find them critical enough to business processes so don’t hesitate to "},{"url":"mailto:expertadvisors@clickatell.com","type":"link","children":[{"type":"span","value":"get in touch with us"}]},{"type":"span","value":" if there are channels you’d like to see added."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Clickatell SMS Platform features"}]},{"type":"paragraph","children":[{"type":"span","value":"We’ve introduced a stack of great new features to our SMS Platform:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Multiple business users can now be created within a single account interface"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"SMS Platform is web-based and extremely user-friendly"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Scalable, flexible and easy to integrate into your existing systems"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"SMS Platform delivers thousands of messages every second"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Role, rights and permissions based access control"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Unlimited free testing in our new Sandbox environment"}]}]}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"The benefits to your business"}]},{"type":"paragraph","children":[{"type":"span","value":"The host of benefits to businesses include:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Clickatell SMS Platform is fast, effortless and competitively affordable"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"The high open rate that SMS enjoys guarantees that almost every message will be read"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"You control when messages are read thanks to near-instant message delivery"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Smoother business processes thanks to more efficient communication"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"100% secure – we’re already trusted by over 15,000 global partners"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Faster decision making based on deep insights through big data and automation"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell SMS Platform opens an affordable line of communication with your customers, virtually anywhere in the world. Our "},{"url":"/pricing-and-coverage/message-pricing/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"interactive pricing estimator"}]},{"type":"span","value":" will allow you to find a solution that fits your budget and suits your business process. Clickatell SMS Platform promises to bring your business into the mobile age with faster, more efficient conversations. Can you afford to miss out? Read more about "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"Clickatell SMS Platform"}]},{"type":"span","value":" or "},{"url":"/sign-up/","type":"link","children":[{"type":"span","value":"sign up for a free account today"}]},{"type":"span","value":" and enjoy unlimited testing in our new sandbox environment."}]}]}}}},{"seo":{"title":"Why geotargeting should be in your marketing strategy","description":"Clickatell explains geotargeting, what it is and how it can be implemented in a TV marketing plan to help your business increase conversions.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633154016-dfghjk.jpg?auto=format","id":"DatoCmsAsset-25977049"}},"internalName":"Why geotargeting should be in your marketing strategy","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633154041-dfghjk.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633154041-dfghjk.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633154041-dfghjk.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633154041-dfghjk.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFg0VDhgKDg0NDh0NDQ0MFxQlGBYVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAoOHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAEBQYB/8QAHhAAAQMEAwAAAAAAAAAAAAAAAQACAwURITEEEhT/xAAXAQADAQAAAAAAAAAAAAAAAAADBAUB/8QAGREAAwADAAAAAAAAAAAAAAAAAAECAxES/9oADAMBAAIRAxEAPwCufV2NdtCvrTHy2ukspN9oIE+gZQKZQxwuS0h50ZAJK1IoSegytWpilytn/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633154041-dfghjk.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFg0VDhgKDg0NDh0NDQ0MFxQlGBYVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAoOHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAEBQYB/8QAHhAAAQMEAwAAAAAAAAAAAAAAAQACAwURITEEEhT/xAAXAQADAQAAAAAAAAAAAAAAAAADBAUB/8QAGREAAwADAAAAAAAAAAAAAAAAAAECAxES/9oADAMBAAIRAxEAPwCufV2NdtCvrTHy2ukspN9oIE+gZQKZQxwuS0h50ZAJK1IoSegytWpilytn/9k="}},"id":"DatoCmsTemplateArticle-62226849","title":"Why geotargeting should be in your marketing strategy","slug":"geotargeting-marketing-strategy","meta":{"updatedAt":"2022-11-22T14:05:46.571+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Geo-marketing strategies"}]},{"type":"paragraph","children":[{"type":"span","value":"We know that everyone loves personalized content. Everyone is spending all day, every day with their smartphones in their hands, expecting to see personalized content delivered straight to them. Advertisers and marketers need to include this information in their marketing strategy and can take geotargeting a step further by applying it to all forms of content produced – even TV."}]},{"type":"paragraph","children":[{"type":"span","value":"With the increase of ad-blocking and streaming, fewer people are seeing commercials in the way they used to. That's why personalized, geo-targeted content is so important. We'll explore how marketers can tap into this audience."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Let’s start at the beginning. What are the marketing strategies?"}]},{"type":"paragraph","children":[{"type":"span","value":"They are, according to"},{"url":"http://www.businessdictionary.com/definition/marketing-strategy.html","meta":[{"id":"rel","value":"nofollow"}],"type":"link","children":[{"type":"span","value":" Business Dictionary"}]},{"type":"span","value":", defined as, “An organization's strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. The marketing strategy is the foundation of a marketing plan.” That means you need to be clear on your business's goals and implement a strategy that will reach your target audience and encourage conversion."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is geotargeting?"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s simply the practice of offering different content to users based on their geographic location. With geo-targeting you’re able to give personalized information to the people who will find it most useful. This makes sure you’ll get more feet in the door or clicks to your site and eventually leads to increased conversions."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What does TV have to do with it?"}]},{"type":"paragraph","children":[{"type":"span","value":"The reality is that millions of people are tuned in to the same TV channels daily. They watch the news and sports, their kids watch cartoons and everyone indulges in a spot of channel surfing every now and then. But because so many people in so many places are all looking at the same adverts, they’re probably not seeing content that is targeted to them."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How can geotargeting implemented in your TV marketing plan help business?"}]},{"type":"paragraph","children":[{"type":"span","value":"To put it simply, geotargeting allows advertisers to show different adverts on the same channel in different geographic locations. This means people experiencing summer rainfall won’t see adverts about drought and those going through the hottest temperatures in history won’t see commercials for rain boots."}]},{"type":"paragraph","children":[{"type":"span","value":"According to marketers"},{"url":"http://www.smartinsights.com/mobile-marketing/proximity-marketing/how-mobile-geo-targeting-can-help-businesses/","meta":[{"id":"rel","value":"nofollow"}],"type":"link","children":[{"type":"span","value":" Smart Insights"}]},{"type":"span","value":", geotargeting works in this way, \"A mobile geo-location identifier locates your device’s position and reports it to the ad servers. The ad servers maintain a database of location data and ad campaigns. As they receive a location update from a device they send relevant ad notifications to it.\" And when users are seeing personalized content, they’re more likely to hand over their credit card."}]},{"type":"paragraph","children":[{"type":"span","value":"To learn more about how to"},{"url":"/articles/digital-marketing/tips-to-increase-conversions-with-geo-targeting/","type":"link","children":[{"type":"span","value":" increase conversions with geo-targeting"}]},{"type":"span","value":", read our recent blog post. We discuss actionable steps you can take to include this type of personalized content in your marketing plans."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"The Internet of Things is disrupting everything","description":"Clickatell discusses the impact of the Internet of Things (IoT) with examples and argues IoT devices will disrupt the industries they are focused on.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633154274-asdfghj.jpg?auto=format","id":"DatoCmsAsset-25977056"}},"internalName":"The Internet of Things is disrupting everything","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633779268-istock96327189xlarge-300x122-1.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633779268-istock96327189xlarge-300x122-1.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633779268-istock96327189xlarge-300x122-1.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633779268-istock96327189xlarge-300x122-1.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCwoRDhgODRkVDh0OFg4OFx4aGBYTFhUdKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDseIiU7Oy8vLy81NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwAECP/EACEQAAEDAwQDAAAAAAAAAAAAAAEAApEDBAUSFCIyBhET/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgQF/8QAGREAAgMBAAAAAAAAAAAAAAAAAQIAElED/9oADAMBAAIRAxEAPwCkM5jW1ARVbKM8T5JYutWtFQSs7anahyMozwL3fBvIygdm2AeakxyXGasRR9moFEs757tv2MqJe77KKchWf//Z"},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633779268-istock96327189xlarge-300x122-1.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCwoRDhgODRkVDh0OFg4OFx4aGBYTFhUdKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDseIiU7Oy8vLy81NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwAECP/EACEQAAEDAwQDAAAAAAAAAAAAAAEAApEDBAUSFCIyBhET/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgQF/8QAGREAAgMBAAAAAAAAAAAAAAAAAQIAElED/9oADAMBAAIRAxEAPwCkM5jW1ARVbKM8T5JYutWtFQSs7anahyMozwL3fBvIygdm2AeakxyXGasRR9moFEs757tv2MqJe77KKchWf//Z"}},"id":"DatoCmsTemplateArticle-62226853","title":"The Internet of Things is disrupting everything","slug":"internet-of-things-disrupting-everything","meta":{"updatedAt":"2022-10-26T21:52:34.453+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"IoT disruptive technology"}]},{"type":"paragraph","children":[{"type":"span","value":"Technology has progressed so rapidly that various devices are able to communicate with each other in complex ways. The diversity of applications, thanks to the Internet, has resulted in all sorts of software, hardware, and technology able to handle a variety of tasks – but, additionally, these can work together to accomplish goals you would not be able to use merely singular devices. This is where the concept of the Internet of Things (IoT) comes in."}]},{"type":"paragraph","children":[{"type":"span","value":"As one would expect, this means society is seeing increasing disruption in various areas, as people find more efficient ways to use technology."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What makes the Internet of Things special?"}]},{"type":"paragraph","children":[{"type":"span","value":"The IoT obviously focuses on smart devices. What makes the concept remarkable is how it can be seen in action already. As CMO has"},{"url":"http://www.cmo.com/opinion/articles/2015/6/18/how-the-internet-of-things-is-disrupting-marketing.html#gs.rAqN4gI","type":"link","children":[{"type":"span","value":" observed"}]},{"type":"span","value":":"}]},{"type":"paragraph","children":[{"type":"span","value":"“The Internet of Things ... is already here. We drive connected cars, navigate smart TVs, wear FitBits, smart watches and more. But the number of IoT connected devices is expected to more than double in the next five years, making it bigger than the smartphone, tablet and PC markets combined.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Businesses must be aware of the IoT disruption to the usual ways of operating. Few are reliant on singular devices to achieve particular ends. Phones can inform people about the state of their homes; TVs can show internet videos; watches can receive emails. Importantly, devices can sync – this means, for example, changes you make to a document on your phone are reflected no matter where you then access that same document later. The days of working on a document from one, stationary location are very much a thing of the past."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Disruption and devices"}]},{"type":"paragraph","children":[{"type":"span","value":"IoT devices disrupt the industries they’re focused on. As"},{"url":"https://www.entrepreneur.com/article/281757","type":"link","children":[{"type":"span","value":" Entrepreneur highlights"}]},{"type":"span","value":" in their extensive list of Internet of Things examples, the healthcare industry will benefit enormously from wearable devices – able to track people’s heartbeats, heart rate, blood pressure and so on. The data can automatically be uploaded and stored, assisting medical staff when responding to particular patients."}]},{"type":"paragraph","children":[{"type":"span","value":"Looking after homes can now be done via single apps: controlling lights, heat, air conditioners, alarms and other connected devices. Homeowners are no longer dependent on people having to intervene, since they’re connected thanks to smart devices, via the Internet of Things."}]},{"type":"paragraph","children":[{"type":"span","value":"Marketing, too, will benefit. IoT devices have various applications for business, including creating appropriate products or services for customers, thanks to effective data gathering. As with medical tech, all IoT devices provide avenues to acquire more accurate data that can help business managers make more informed decisions about particular practices."}]},{"type":"paragraph","children":[{"type":"span","value":"This should be of particular interest to startups. As "},{"url":"/articles/technology/why-startups-are-counting-on-the-internet-of-things/","type":"link","children":[{"type":"span","value":"we’ve pointed out,"}]},{"type":"span","value":" startup culture can benefit from the rapid data gathering that is central to the Internet of Things. This only highlights just how meaningful IoT is becoming."}]},{"type":"paragraph","children":[{"type":"span","value":"Far from it being some distant concept, the Internet of Things is now a reality in homes and businesses everywhere. Considering the possibilities provided by communicating, smart devices, everyone should examine how their world will change – ideally for the better."}]}]}}}},{"seo":{"title":"Best examples of omni-channel experiences","description":"Clickatell discusses omni-channel marketing with examples from Disney Parks and Starbucks.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633154590-sdfg.jpg?auto=format","id":"DatoCmsAsset-25983918"}},"internalName":"Best examples of omni-channel experiences","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633154620-sdfg.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633154620-sdfg.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633154620-sdfg.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633154620-sdfg.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoODhgQFQ0VDh0PDRUYFx0dGBYfIiEdHysjGh0oHRUWJDUlKDkvMjIyHSU4PTcwPCsxMi8BCgsLDg0OHBAQHC8cFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwADBP/EAB8QAAIBBAIDAAAAAAAAAAAAAAECAAMEBhEhMRITFP/EABYBAQEBAAAAAAAAAAAAAAAAAAIEAP/EABkRAAMAAwAAAAAAAAAAAAAAAAABAgMRIf/aAAwDAQACEQMRAD8AYy5PSals63K6mR26UCxYQI2fV3M14x+U8mDHTZmuhimW25JAYSRaWzN5nk9yRMomVo//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633154620-sdfg.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoODhgQFQ0VDh0PDRUYFx0dGBYfIiEdHysjGh0oHRUWJDUlKDkvMjIyHSU4PTcwPCsxMi8BCgsLDg0OHBAQHC8cFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwADBP/EAB8QAAIBBAIDAAAAAAAAAAAAAAECAAMEBhEhMRITFP/EABYBAQEBAAAAAAAAAAAAAAAAAAIEAP/EABkRAAMAAwAAAAAAAAAAAAAAAAABAgMRIf/aAAwDAQACEQMRAD8AYy5PSals63K6mR26UCxYQI2fV3M14x+U8mDHTZmuhimW25JAYSRaWzN5nk9yRMomVo//2Q=="}},"id":"DatoCmsTemplateArticle-62245882","title":"Best examples of omni-channel experiences","slug":"best-examples-omni-channel-experiences","meta":{"updatedAt":"2022-11-22T14:12:19.655+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Omni-channel case studies"}]},{"type":"paragraph","children":[{"type":"span","value":"Omni-channel is one of those marketing concepts that we just can’t ignore anymore. But what is it all about? And what are the winning examples of this form of marketing?"}]},{"type":"paragraph","children":[{"type":"span","value":"Omni-channel is all about offering customers an integrated experience. This means that no matter how a customer chooses to engage with you – whether it’s via website, app, Facebook or Twitter, a phone call or inside your store – they’ll have the same experience. How customers engage and where they engage doesn’t impact their experience or their purchasing journey."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/3-reasons-why-omnichannel-marketing-works-best/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"3 reasons why omni-channel marketing works best"}]}]},{"type":"paragraph","children":[{"type":"span","value":"Making use of omni-channel marketing means customers have the option of moving between different channels with no hiccups along the way. This means customers can start their process of buying in a mobile app, move onto a website and make contact over the telephone. Any queries they have along the way may be resolved over social media or by using a website chatbot. At every stage of the process, they are recognized as a customer and identified at their current buying or support stage."}]},{"type":"paragraph","children":[{"type":"span","value":"So, who’s getting this right? Here are some examples."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Disney Parks"}]},{"type":"paragraph","children":[{"type":"span","value":"It doesn’t matter where you land on the"},{"url":"https://disneyparks.disney.go.com/","meta":[{"id":"rel","value":"nofollow"}],"type":"link","children":[{"type":"span","value":" Disney Parks"}]},{"type":"span","value":" website, you’ll be greeted by the same sight. Their branding and messaging is incredibly consistent, making you feel like you just stepped into one of their parks. Their site allows you to plan your trip and once you arrive there, you can use it to plan your entire stay. DisneyParks allows visitors to unlock the magic with a MagicBand or Card. Visitors are able to unlock the door of their hotel room, enter theme parks, check in quickly at FastPass+ entrances, connect images to their accounts and charge food and merchandise to their hotel rooms - all via the magic of the band around their wrist."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Starbucks reward app"}]},{"type":"paragraph","children":[{"type":"span","value":"Everyone’s corner coffee stop has made it possible to check and reload rewards cards via phone, on the website, while in the store, or on the app. All changes to your"},{"url":"https://www.starbucks.com/rewards/mobile-apps","type":"link","children":[{"type":"span","value":" Starbucks"}]},{"type":"span","value":" reward card are made across all channels automatically. That means you’ll never be caught without your wallet and without the opportunity to claim your rewards."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Chipotle"}]},{"type":"paragraph","children":[{"type":"span","value":"Ordering your favorite Mexican food has never been this easy. The Chipotle ordering system is simple to use and ensures your food is ready by the time you arrive at the store. It allows you to save your regular orders, making it possible to order at the touch of a button, wherever and whenever you might find yourself."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"It’s pretty clear that all businesses should embrace an omni-channel marketing strategy including simplifying marketing messages and motivating buying behavior. Check out our recent blog post on the subject if you’re interested in reading "},{"url":"/articles/digital-marketing/3-reasons-why-omnichannel-marketing-works-best/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"more about omni-channel marketing"}]},{"type":"span","value":" and want to find out why it works best."}]}]}}}},{"seo":{"title":"Biggest recent cyber security threats","description":"Clickatell discusses cyber security threats and how it can impact on a business with examples from Yahoo, Sony and the 2016 USA elections.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633154774-ghh.jpg?auto=format","id":"DatoCmsAsset-25983922"}},"internalName":"Biggest recent cyber security threats","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633779475-istock68635057xxxlarge-768x312-1.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633779475-istock68635057xxxlarge-768x312-1.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633779475-istock68635057xxxlarge-768x312-1.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633779475-istock68635057xxxlarge-768x312-1.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg0UEAgNDg0NEw0ODg0NDRYODREYFxUZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAEAAIDBQb/xAAdEAABAwUBAAAAAAAAAAAAAAAAAQIxAwUSITIE/8QAFwEAAwEAAAAAAAAAAAAAAAAAAQIDAP/EABkRAAMAAwAAAAAAAAAAAAAAAAABAgQTIf/aAAwDAQACEQMRAD8Ayz7guJHTuCqCP4GUpNqlBjIql0s19ehAboEVUoV2f//Z"},"width":768,"height":312},"url":"https://www.datocms-assets.com/54467/1633779475-istock68635057xxxlarge-768x312-1.jpg?auto=format","width":768,"title":null,"height":312,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg0UEAgNDg0NEw0ODg0NDRYODREYFxUZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAEAAIDBQb/xAAdEAABAwUBAAAAAAAAAAAAAAAAAQIxAwUSITIE/8QAFwEAAwEAAAAAAAAAAAAAAAAAAQIDAP/EABkRAAMAAwAAAAAAAAAAAAAAAAABAgQTIf/aAAwDAQACEQMRAD8Ayz7guJHTuCqCP4GUpNqlBjIql0s19ehAboEVUoV2f//Z"}},"id":"DatoCmsTemplateArticle-62245885","title":"Biggest recent cyber security threats","slug":"biggest-recent-cyber-security-threats","meta":{"updatedAt":"2022-11-22T14:17:54.032+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Main threats to cyber security"}]},{"type":"paragraph","children":[{"type":"span","value":"Recently, the British government announced a massive investment to help cyber security. As the"},{"url":"https://www.theguardian.com/technology/2016/nov/01/cyber-attacks-hacking-philip-hammond-state-cybercrime","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" Guardian reports"}]},{"type":"span","value":", £1.9bn was invested in protecting the country from hacking attempts across a range of areas: from individual hackers to entire teams from foreign countries. If a major country like Britain is taking this as seriously as any other kind of major threat, it’s worth wondering precisely how this affects us."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Why cyber security matters"}]},{"type":"paragraph","children":[{"type":"span","value":"Almost everyone is moving online. Data, business, and communication are all performed on massive scales, but instantly. Today, you can send pictures and video to anyone in the world, store personal documents accessible across a range of devices and get driving assistance from your phone. But with such advances, one can also expect new dangers. Cyber security threats are not only the concerns of people with expensive devices but anyone who has access to the internet. Businesses, in particular, are vulnerable to cyber threats since it could mean a complete breakdown of trust with customers. No one will want to work with businesses that provide no assurance of the safety of customer details."}]},{"type":"paragraph","children":[{"type":"span","value":"To illustrate why we should be concerned, let’s examine some of the biggest, recent threats to cyber security."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The Yahoo hack"}]},{"type":"paragraph","children":[{"type":"span","value":"In September, it was revealed that 500 million Yahoo accounts had been affected by a massive hack. As one report"},{"url":"https://www.yahoo.com/tech/yahoo-reveals-more-details-massive-hack-033418596.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" noted"}]},{"type":"span","value":": “Stolen user information included names, email addresses, and answers to security questions, but did not include payment card data or unscrambled passwords, according to Yahoo.”"}]},{"type":"paragraph","children":[{"type":"span","value":"In response, Yahoo urged users to change their passwords and make them stronger. However, what should be noted is that those affected were average users – people just using emails and other important digital services. If even a major company like Yahoo can be targeted by hacks, it means smaller businesses ought to be preparing how they handle cyber security threats."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Sony"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the most well-known hacks in recent memory involved another major company: Sony. CNBC"},{"url":"http://www.cnbc.com/2015/11/24/the-sony-hack-one-year-later.html","type":"link","children":[{"type":"span","value":" summarizes"}]},{"type":"span","value":":"}]},{"type":"paragraph","children":[{"type":"span","value":"“The hack revealed the personal information of tens of thousands of people, exposed embarrassing email exchanges between high-powered actors and executives, cost the studio tens of millions of dollars, and one top executive lost her job.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Again, this shows that no matter how big the business or how important the person might be, they are vulnerable to expert hackers. Cyber security is a threat to everyone, from the person who makes a free Yahoo mail account to a Sony executive."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Russian hackers and American elections"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the more troubling trends has involved elections. Given that so much has moved online, people have reason to have been concerned about vulnerability in the recent American election. As the LA Times"},{"url":"http://www.latimes.com/world/la-fg-us-russia-cyber-20161031-story.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" reported"}]},{"type":"span","value":": “Russia’s attempts to interfere with Hillary Clinton’s campaign is not in doubt, according to U.S. officials.” Though many have indicated any hacking attempt could not have had a significant effect, it is still troubling that it was somewhat possible. Here again, the targets are supposed to be some of the most protected assets in one of the most advanced countries in the world. And yet again, those affected range from Presidential nominees to the average voter."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"What this means"}]},{"type":"paragraph","children":[{"type":"span","value":"As technology advances in ways people can’t predict, businesses ought to be one step ahead. From how people store data to how voting occurs, society might be advancing but it would be foolish to ignore the dangers from those advances."}]},{"type":"paragraph","children":[{"type":"span","value":"This means a two-fold approach: looking at what technology can do and what threats it poses. For example, the Internet of Things might offer a number of advantages in the future but"},{"url":"/articles/information-security/security-risks-of-the-internet-of-things/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" as we’ve highlighted before"}]},{"type":"span","value":", it poses its own security risks. Businesses must begin acting today to prevent any harm in the future."}]}]}}}},{"seo":{"title":"How to use SMS marketing for improved customer service","description":"Clickatell shares some ideas you can use to improve your customer service and how Clickatell's Touch product can help provide \"always-on\" customer service.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633154999-wertyu.jpg?auto=format","id":"DatoCmsAsset-25983937"}},"internalName":"How to use SMS marketing for improved customer service","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633155027-wertyu.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633155027-wertyu.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633155027-wertyu.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633155027-wertyu.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDwoLDhgQGg0NDiUNEA4PFx8lGBYfFhUiHysjHSkoHRoaMDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7Ozs7Ozs7Ozs1Ozs7NTU1OzsvLy8vLzU7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAMH/8QAIRAAAAQGAwEAAAAAAAAAAAAAAAECBAMFITRBcRMUURH/xAAWAQADAAAAAAAAAAAAAAAAAAADBAX/xAAcEQABAwUAAAAAAAAAAAAAAAABAAIDBBIhIjH/2gAMAwEAAhEDEQA/ANbfRuNotReAMqZxUPTpkNn9krQCRSLtnTIBMMp6ifoU0lj9UZun6kQUyW3LQgOzimTPN5X/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633155027-wertyu.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDwoLDhgQGg0NDiUNEA4PFx8lGBYfFhUiHysjHSkoHRoaMDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7Ozs7Ozs7Ozs1Ozs7NTU1OzsvLy8vLzU7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAMH/8QAIRAAAAQGAwEAAAAAAAAAAAAAAAECBAMFITRBcRMUURH/xAAWAQADAAAAAAAAAAAAAAAAAAADBAX/xAAcEQABAwUAAAAAAAAAAAAAAAABAAIDBBIhIjH/2gAMAwEAAhEDEQA/ANbfRuNotReAMqZxUPTpkNn9krQCRSLtnTIBMMp6ifoU0lj9UZun6kQUyW3LQgOzimTPN5X/2Q=="}},"id":"DatoCmsTemplateArticle-62245889","title":"How to use SMS marketing for improved customer service","slug":"use-sms-marketing-improved-customer-service","meta":{"updatedAt":"2023-01-17T08:13:07.104+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Tips on SMS marketing for improved CX"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS marketing is an excellent solution for any business’ campaigns. And it can also improve customer service. The reality is that customers are checking their phones throughout the day. Not only are they checking their phones all day, they’re engaging with businesses via their phones and SMS is the perfect channel for customers who don’t want to make expensive phone calls to receive good customer service."}]},{"type":"paragraph","children":[{"type":"span","value":"Luckily, using SMS marketing is simple, quick and very cost effective. And it can easily be used to enhance customer service. One of the reasons SMS marketing is so great for customer service is that it offers personalized service, which means more attention for individual customers. Here are some tips on how to effectively use SMS for this improved customer service."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/use-sms-marketing-increase-conversions/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"How to use SMS marketing to increase conversions"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Use SMS for time sensitive messages"}]},{"type":"paragraph","children":[{"type":"span","value":"Research has found that the majority of SMS messages are opened within three minutes of being sent. This shows how effective this form of communication is for time sensitive messages. If you work in an industry which requires the scheduling of appointments, SMSes are exceptionally effective as reminders. This reduces the number of no-shows and improves the customer experience."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Develop an opt-in strategy"}]},{"type":"paragraph","children":[{"type":"span","value":"The reality is that you can’t just send SMSes to your customers unless they’ve agreed to be on your list. There are several different "},{"url":"/faqs/answer/what-are-country-specific-sms-regulations/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"country specific rules, laws and guidelines"}]},{"type":"span","value":" which you’ll need to be aware of. While you should study all of the necessary rules yourself, there are two things, in particular, to take note of. First, don’t send messages unless consumers have agreed to receive them and second, make sure they have an option to opt-out."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Implement post-contact questionnaires"}]},{"type":"paragraph","children":[{"type":"span","value":"There’s little point in making use of SMS marketing for customer service if you’re not aware of what you’re doing right or wrong. Allow your customers an opportunity to provide feedback. Your surveys should be easy to read, short and relevant. Keep it quick or you’ll risk annoying your customers."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Don’t try to do too much with your SMS marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"As excellent as SMS is for customer service, it isn’t fool proof. There are certain situations when it just doesn’t work. Examples are when campaigns are too complicated or emotional to communicate in just a few characters."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Be available all the time"}]},{"type":"paragraph","children":[{"type":"span","value":"Because people are accustomed to using SMS in their personal lives, they might think B2C SMS works in the same way – they might think they can use SMS at any time of the day. This is why it’s important that your SMS customer service center is fully staffed to answer queries. If you’re not able to provide 24/7 service, make sure the hours of availability are clear."}]},{"type":"paragraph","children":[{"type":"span","value":"Of course, chatbots can also be used for this purpose – in fact, Clickatell has just launched Touch – the next evolution chat-based solution for business to consumer communications. Harnessing the power of artificial intelligence chatbots, Clickatell Touch combines online chat and bot-driven interactions (including the benefits of machine learning), with workflow automation to give your customers always-on, mobile always customer service. Read more "},{"url":"/products/interact/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"about Clickatell Touch"}]},{"type":"span","value":" or "},{"url":"https://www.youtube.com/watch?v=YpgjEQa4FLg","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"watch this video"}]},{"type":"span","value":" to see it in action."}]}]}}}},{"seo":{"title":"Why your smart home needs cyber security","description":"Clickatell discusses the connected home and its pros and cons for securing your home and its implications for cyber security as well.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633155153-wyu.jpg?auto=format","id":"DatoCmsAsset-25983953"}},"internalName":"Why your smart home needs cyber security","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633155177-wyu.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633155177-wyu.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633155177-wyu.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633155177-wyu.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoNCBEQCg8NDhgNDQ0ODhEJDQ0YFxUhGCIVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAsQHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYF/8QAHBAAAgICAwAAAAAAAAAAAAAAAAQBAgUyAxIz/8QAFAEBAAAAAAAAAAAAAAAAAAAABP/EABsRAAEEAwAAAAAAAAAAAAAAAAABA1FhAhES/9oADAMBAAIRAxEAPwBNFPveCvRRrHDBP43aCrV8oBM5JAp1DOySdYoAxk9AGdUE0f/Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633155177-wyu.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoNCBEQCg8NDhgNDQ0ODhEJDQ0YFxUhGCIVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAsQHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYF/8QAHBAAAgICAwAAAAAAAAAAAAAAAAQBAgUyAxIz/8QAFAEBAAAAAAAAAAAAAAAAAAAABP/EABsRAAEEAwAAAAAAAAAAAAAAAAABA1FhAhES/9oADAMBAAIRAxEAPwBNFPveCvRRrHDBP43aCrV8oBM5JAp1DOySdYoAxk9AGdUE0f/Z"}},"id":"DatoCmsTemplateArticle-62245892","title":"Why your smart home needs cyber security","slug":"smart-home-needs-cyber-security","meta":{"updatedAt":"2023-01-17T08:16:23.706+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Smart home security"}]},{"type":"paragraph","children":[{"type":"span","value":"No matter how advanced our homes are, security remains a priority. Whether it’s locking doors or turning on an alarm, homeowners have protected their homes for as long as people have built them. And, like all things humans create, homes become more complex over time, enhanced by technological progress. With some homes able to automatically control temperatures, link to home owners on smartphone apps and deliver on a range of other functions, homes have definitely become “smart”. And just as homes have become more sophisticated, so the methods needed to protect them have followed suit. This means cyber security is no longer strictly for computer systems but entire homes, too."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/the-pros-and-cons-of-smarthomes/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"The pros and cons of smart homes"}]}]},{"type":"paragraph","children":[{"type":"span","value":"Let’s consider what cyber security means for the modern, smart home."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Drones in the home"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the most sophisticated examples of cyber security protection for the smart home involves the use of drones. Charmingly known as the"},{"url":"https://sunflower-labs.com/","type":"link","children":[{"type":"span","value":" Sunflower Home Awareness System"}]},{"type":"span","value":", it “combines outdoor sensors with an aerial camera for a complete view of what’s going on around your home.” The main aspect of this system is the interaction between advanced sensors you place around the smart home and a drone deployed to investigate detected anomalies. The drone sends live feedback to the user, who can then respond."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Apple Homekit"}]},{"type":"paragraph","children":[{"type":"span","value":"An interconnected system like this is of course the basis of the Internet of Things (IoT). Devices connected and communicating with each other, via an internet connection, can deliver on incredibly sophisticated tasks. The Apple Homekit aims to streamline many actions by connecting devices to one account, one network and one hub. In terms of smart home security that works with Apple’s network, the"},{"url":"https://www.cnet.com/products/schlage-sense-bluetooth-deadbolt/","type":"link","children":[{"type":"span","value":" Schlage Sense Bluetooth Deadbolt"}]},{"type":"span","value":" is the most popular. This is a lock that, once connected, can be locked and unlocked with a smartphone app. Also, due to operating on Apple’s systems, you can control it using your voice thanks to Siri. This is the embodiment of living in a smart home."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The dangers of being connected"}]},{"type":"paragraph","children":[{"type":"span","value":"But being connected also means opening up an avenue for cyber crime. In other words, while you can use interconnected systems to monitor and secure the home, you need cyber security to monitor these systems."}]},{"type":"paragraph","children":[{"type":"span","value":"It sounds ironic that security systems themselves need security, but too few recognize the dangers posed by cyber criminals using such devices. Leonard Kleinrock, a UCLA professor of computer science,"},{"url":"http://www.cnbc.com/2016/11/04/alarm-grows-as-smart-home-technology-and-hacking-risks-proliferate.html","type":"link","children":[{"type":"span","value":" told CNBC"}]},{"type":"span","value":": “Security has not been a prime focus on many [IoT] devices and organizations that put these out helter-skelter. … In many cases they're not adjusting to security concerns.”"}]},{"type":"paragraph","children":[{"type":"span","value":"While it’s certainly incredible to live in an age when such tech exists, no one should overlook the dangers arising. Indeed, as"},{"url":"/articles/digital-marketing/data-breaches-startups-and-the-importance-of-security-apps/","type":"link","children":[{"type":"span","value":" we've highlighted in a recent article"}]},{"type":"span","value":", data breaches affect everyone – from major corporations to the average email user. Everyone ought to concern themselves with cyber security, in an age where connectivity is everything."}]}]}}}},{"seo":{"title":"How businesses can benefit from artificial intelligence","description":"Artificial intelligence will help businesses with chatbots and intelligent systems helping them handle customer queries as well as processing business data.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633155318-hggggg.jpg?auto=format","id":"DatoCmsAsset-25983967"}},"internalName":"How businesses can benefit from artificial intelligence","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960551","name":"Product Insights","slug":"product-insights"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"},{"id":"DatoCmsTaxonomyCategory-142960544","name":"Contact Centers","slug":"contact-centers"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633155353-hggggg.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633155353-hggggg.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633155353-hggggg.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633155353-hggggg.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChEXDhgOGhgRDh0hIh0NHRUaHSITGiEeHysvGh0oHRUiJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFh07LzsvLy81NTUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAGAAEEBQf/xAAhEAABAwMEAwAAAAAAAAAAAAABAAIFBDKRAwYxMxESE//EABUBAQEAAAAAAAAAAAAAAAAAAAME/8QAGREAAwADAAAAAAAAAAAAAAAAAAECAxEh/9oADAMBAAIRAxEAPwAjmpWgfp9gyq2Nr6Au7AguWe75XHKiRT3e9xykUhPK0wz3VN0ehoXhJZ7u5xLWeSeUyNz0qnPWj//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633155353-hggggg.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChEXDhgOGhgRDh0hIh0NHRUaHSITGiEeHysvGh0oHRUiJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFh07LzsvLy81NTUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAGAAEEBQf/xAAhEAABAwMEAwAAAAAAAAAAAAABAAIFBDKRAwYxMxESE//EABUBAQEAAAAAAAAAAAAAAAAAAAME/8QAGREAAwADAAAAAAAAAAAAAAAAAAECAxEh/9oADAMBAAIRAxEAPwAjmpWgfp9gyq2Nr6Au7AguWe75XHKiRT3e9xykUhPK0wz3VN0ehoXhJZ7u5xLWeSeUyNz0qnPWj//Z"}},"id":"DatoCmsTemplateArticle-62245894","title":"How businesses can benefit from artificial intelligence","slug":"businesses-can-benefit-artificial-intelligence","meta":{"updatedAt":"2023-01-17T08:22:01.888+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"How does AI help businesses"}]},{"type":"paragraph","children":[{"type":"span","value":"Many are calling artificial intelligence (AI) technologies’ relatively recent boom software’s second coming. Yet, despite major developments since the AI winter of the late 21st century, AI technologies are still struggling to break into business processes. Here are a few reasons why artificial intelligence should be adopted into the workplace."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Virtual assistance"}]},{"type":"paragraph","children":[{"type":"span","value":"Imagine the logistics behind a major international airline like Emirates. They’re interacting with literally hundreds of thousands of people every day – across social media and the real-time market. The sheer volume makes customer relationship management critical to their business model."}]},{"type":"paragraph","children":[{"type":"span","value":"And that’s where artificial intelligence can step in. Chatbots and intelligent systems can be Emirates’ always-on connection to their markets. Should a customer’s flight be delayed, there can be systems in place that connect with said customer, keeping them updated on schedules, and referring them to new information as it happens, with personalized notifications. "},{"url":"/products/interact/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Chatbots can respond to customer queries"}]},{"type":"span","value":", regardless of what time it is. This can only have a positive impact on the overall brand momentum."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/technology/3-reasons-businesses-adopt-chatbots-crm/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"3 reasons for businesses to adopt chatbots for CRM"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Generating business and market insights"}]},{"type":"paragraph","children":[{"type":"span","value":"Data can be considered ‘the new oil’, as it’s the raw material of the digital economy. But much like oil remains useless without specialized machinery to extract and process it, so data remains useless, trapped in vast cloud databases. Artificial intelligence can help businesses mine for the unique ‘gems’ found in these databases, processing billions of data points in a matter of minutes. And the best part is that AI isn’t static. It learns and adapts. These insights can be fed back to the business to better its processes."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Systems automation"}]},{"type":"paragraph","children":[{"type":"span","value":"Since the industrial revolution, the rise of technology has gone hand in hand with the automation of work. From tractors, to automated hotel bookings and advanced robots working in manufacturing factories, the theme remains constant. As far as the introduction of artificial intelligence is concerned, the only difference is "},{"type":"span","marks":["emphasis"],"value":"where"},{"type":"span","value":" it works. There’s a growing trend towards the automation of routine work. Artificial intelligence is quickly automating routine processes, the same way industrial era machines automated physical labor. Not only are these technologies extremely capable, but they also don’t require coffee, lunch, or smoke breaks."}]},{"type":"paragraph","children":[{"type":"span","value":"Every business manager, entrepreneur, and business decision-maker should look into the benefits that artificial intelligence can offer them in their commercial endeavors. Be sure to read our blog post on how "},{"url":"/articles/technology/artificial-intelligence-and-what-it-means-for-your-business/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"AI creates business solutions"}]},{"type":"span","value":"."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Clickatell Touch"}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell has harnessed the power of artificial intelligence chatbots to create Clickatell Touch – the next evolution chat-based solution for business to consumer communications."}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell Touch combines online chat and bot-driven interactions (including the benefits of machine learning), with workflow automation, through its proprietary Touch-card technology. Read more "},{"url":"/products/interact/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"about Clickatell Touch"}]},{"type":"span","value":" or "},{"url":"https://www.youtube.com/watch?v=YpgjEQa4FLg","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"watch this video"}]},{"type":"span","value":" to see it in action."}]},{"type":"paragraph","children":[{"type":"span","value":"As technologies continue to develop, the bandwagon is only going to get faster and more streamlined. Best you jump on soonest."}]}]}}}},{"seo":{"title":"Why chatbots matter in Customer Relations Management","description":"Recent innovations in chatbot technology and how they can be used to streamline customer service using Clickatell Touch.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633155668-sfgh.jpg?auto=format","id":"DatoCmsAsset-25983984"}},"internalName":"Why chatbots matter in Customer Relations Management","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633786799-istock000016464159large-1-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633786799-istock000016464159large-1-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633786799-istock000016464159large-1-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633786799-istock000016464159large-1-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQoLDhgTDg0NGhgNDQ0NFxoiGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFigvOzsvLy8vLy8vLy87Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAQH/8QAHhAAAgEDBQAAAAAAAAAAAAAAAQIAAwUxBBI0YXH/xAAWAQEBAQAAAAAAAAAAAAAAAAADAQD/xAAYEQEBAQEBAAAAAAAAAAAAAAABABEDAv/aAAwDAQACEQMRAD8A2Gu22gx6hW4ap2RlAiivxW8hfUZaU9YWCI3DepJIklq7YMkF6OzBf//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633786799-istock000016464159large-1-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQoLDhgTDg0NGhgNDQ0NFxoiGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFigvOzsvLy8vLy8vLy87Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAQH/8QAHhAAAgEDBQAAAAAAAAAAAAAAAQIAAwUxBBI0YXH/xAAWAQEBAQAAAAAAAAAAAAAAAAADAQD/xAAYEQEBAQEBAAAAAAAAAAAAAAABABEDAv/aAAwDAQACEQMRAD8A2Gu22gx6hW4ap2RlAiivxW8hfUZaU9YWCI3DepJIklq7YMkF6OzBf//Z"}},"id":"DatoCmsTemplateArticle-62245898","title":"Why chatbots matter in Customer Relations Management","slug":"chatbots-matter-crm","meta":{"updatedAt":"2023-01-17T08:24:07.504+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI-enabled chatbots"}]},{"type":"paragraph","children":[{"type":"span","value":"If you’ve paid any attention to tech news in recent years, then you’ll be convinced that chatbots, powered by artificial intelligence, are about to change society as we know it. Digital evangelists hold up doomsday signs that point to online purchases, personalized chats with your favorite sports team, and even friendships with ‘fake’ friends as the proverbial end of days."}]},{"type":"paragraph","children":[{"type":"span","value":"The reality is that most "},{"url":"https://sharpencx.com/blog/chatbots-contact-center/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"chatbots"}]},{"type":"span","value":" are severely limited. When we evaluate new technologies in customer services, we look at what value they add, and any efficiency they bring. As it stands, automated services trump physically calling in and ordering said services – Uber is the perfect example."}]},{"type":"paragraph","children":[{"type":"span","value":"However, customer relationship management is uniquely positioned to benefit from AI technology and is perhaps the saving grace of the chatbot, particularly in the mobile sector."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"To know CRM is to hate CRM"}]},{"type":"paragraph","children":[{"type":"span","value":"For a lot of people, customer relationship management (CRM) elicits anger and misery. While the industry is wrought with failings, chatbots and AI might stand as a beacon of hope. The right chatbot solution will give companies unprecedented reach to markets and allow them to build completely personalized interactions. The idea is that one day, customers won’t be able to tell the difference between human and automated services."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Robots beat humans, just this once"}]},{"type":"paragraph","children":[{"type":"span","value":"Technology is the savior of overloaded call centers, bettering efficiency and impacting on customer service. Human capabilities can only really give attention to one call or online interaction at a time, bottlenecking the customer-business communication channel and reinforcing misconceptions about CRM. Chatbots can revolutionize and streamline this process, opening up these channels and building better relationships with customers."}]},{"type":"paragraph","children":[{"type":"span","value":"As new technologies have been introduced into the market, so communication behavior has changed. The likes of WhatsApp and Facebook Messenger have radically changed how people interact with each other. It’s a short format, immediate, and always on. The customer has become digitally enabled."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"New tech opening new doors"}]},{"type":"paragraph","children":[{"type":"span","value":"The appeal of chatbots for businesses is opening all-new channels of communication to further streamline customer service and business processes. It allows brands to be where customers are. Technologies such as chatbots and AI-enabled communications mean that always-on customer service is now a reality. As the digitalization of the marketplace continues to develop, so these technologies will become more and more prominent."}]},{"type":"paragraph","children":[{"type":"span","value":"We live in a ‘mobile always’ world, where consumers want to press a button to get what they want. The time has come to open the modern lines of automated communication between your business and its customers. Invest in the happiness and satisfaction of your customers with "},{"url":"/products/interact/","type":"link","children":[{"type":"span","value":"Clickatell Touch"}]},{"type":"span","value":", and watch the chain reaction of success unfold. "},{"url":"https://www.youtube.com/embed/YpgjEQa4FLg?autoplay=1;rel=0&controls=0&showinfo=0","type":"link","children":[{"type":"span","value":"Watch this video"}]},{"type":"span","value":" to see Clickatell Touch in action."}]}]}}}},{"seo":{"title":"Cyber security trends in 2016","description":"Clickatell have compiled a guide to cyber security trends in 2016 with examples including internet worms, aatacks on the Cloud and the growth of ransomware.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633155961-ert.jpg?auto=format","id":"DatoCmsAsset-25983989"}},"internalName":"Cyber security trends in 2016","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIEg4LDQ4NDhMNBQ0NDRENDQUNFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QEi8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEDBAf/xAAcEAABBAMBAAAAAAAAAAAAAAAAAQIDBBEyMxL/xAAUAQEAAAAAAAAAAAAAAAAAAAAB/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8AyCmmZQlLGiMyD6XUJWOYlQcqehETtxxL/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633156083-ert.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIEg4LDQ4NDhMNBQ0NDRENDQUNFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QEi8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEDBAf/xAAcEAABBAMBAAAAAAAAAAAAAAAAAQIDBBEyMxL/xAAUAQEAAAAAAAAAAAAAAAAAAAAB/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8AyCmmZQlLGiMyD6XUJWOYlQcqehETtxxL/9k="}},"id":"DatoCmsTemplateArticle-62245917","title":"Cyber security trends in 2016","slug":"cyber-security-trends-2016","meta":{"updatedAt":"2023-01-17T08:27:30.216+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Cybersecurity in 2016"}]},{"type":"paragraph","children":[{"type":"span","value":"Every minute sees at least half a million cyber attacks taking place. This is the volatile environment of the digital realm that requires increasingly stringent cyber security. 2014 was The Year of the Breach; 2015 was The Year of the Really Big Breach; so what has 2016 developed? Here are some of the biggest cyber security trends of 2016."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"An obsession with connectivity"}]},{"type":"paragraph","children":[{"type":"span","value":"Unsurprisingly, 2016 saw 6.8 billion devices connected to cyberspace in some form. These numbers present hackers with an unprecedented playground. Derek Manky, global security strategist of Fortinet, says that we’ve seen increasingly sophisticated attacks on everything from critical infrastructure to medical devices. And the "},{"url":"http://www.cnbc.com/2016/09/28/the-2016-trends-in-cybercrime-that-you-need-to-know-about.html","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Internet of Things"}]},{"type":"span","value":" is building our reliance on connectivity, therefore proliferating the challenges. The biggest issue with this is that many people, and even businesses, don’t prioritize security, inadvertently putting a lot of information at risk."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Headless worms"}]},{"type":"paragraph","children":[{"type":"span","value":"These nasty pieces of code target ‘headless devices’ such as smartphones and wearable technology. The reason they’re so damaging is that they’re able to spread like wildfire, infecting millions, if not billions, of devices as they go. This enables one network to organize an attack on an enormous scale as these ‘worms’ can be coded to cause the systematic failure of devices or simply collect data with malicious intent."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Attacks on the cloud"}]},{"type":"paragraph","children":[{"type":"span","value":"The progression of technologies in the ‘digitalization’ of information puts cloud storage at greater risk for attack. And 2016 has seen an explosion of attacks on this cloud-based infrastructure, including virtual machines. Perhaps the most alarming of this trend is the humble app’s reliance on cloud. This means that mobile devices running compromised apps have been offering a route for hackers to attack public, private and corporate cloud networks."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The growth of ransomware"}]},{"type":"paragraph","children":[{"type":"span","value":"2016 has also seen CryptoWall, a ‘super’ ransomware of sorts, cause $325 million worth of damages. This type of threat is activated by clicking on a link in a phishing email. The malware infects the device or network and encrypts all available information with a highly-sophisticated encryption. This makes the data worthless unless the device or network owner pays the monetary ransom. And this isn’t the only way cyber criminals have made money off of data. Stealing data is no longer the end goal, and hackers have been accessing data and changing it. Imagine how bad data can affect stock prices, enabling higher dividends, or how corrupt data can affect high-end decision making."}]},{"type":"paragraph","children":[{"type":"span","value":"As 2016 draws to a close, 2017 will no doubt bring with it more advanced cyber security threats. Both companies and private persons are encouraged to enforce more stringent securities. Be sure to read our recent blog post on the recent "},{"url":"/articles/information-security/ddos-attack-sort-broke-internet/","type":"link","children":[{"type":"span","value":"DDoS attack that (sort of) broke the internet"}]},{"type":"span","value":", and to explore a wealth of information on cyber security and how to better protect yourself. A little bit of research into antivirus software, phishing scams and the "},{"url":"/articles/information-security/security-risks-of-the-internet-of-things/","type":"link","children":[{"type":"span","value":"security risks of the Internet of Things"}]},{"type":"span","value":" is a good place to start."}]}]}}}},{"seo":{"title":"3 reasons for businesses to adopt chatbots for CRM","description":"Businesses can improve CRM efficiency using advanced chatbots. 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While companies are spending more on training, it’s still a challenge to have employees available around the clock. But the rise of artificial intelligence (AI) is an enormous step towards efficient 24-hour customer service, as robotic messaging systems, aka chatbots, become more consistent."}]},{"type":"paragraph","children":[{"type":"span","value":"Once hated for their contrived, overly-standardized answers, chatbots are coming of age and businesses should take heed. Here are several reasons why:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Maximum efficiency"}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots offer a standardized way of connecting businesses to their consumers, reducing the complexity of communication. By integrating with social media sites, chatbots allow for seamless verification of personal information (it’s already happening: Sign up through Facebook, anyone?). The need for transfers is reduced, and when they do happen, they’re instant, rather than a cumbersome affair. And finally, with the information explosion on the internet, chatbots allow for fast information transferal through hyperlinks and other rich media, as opposed to linear voice communication. It’s easy enough to see how chatbots simply offer superior CRM through efficiencies that can’t be performed by a human."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"A more affordable CRM option"}]},{"type":"paragraph","children":[{"type":"span","value":"Beyond just being a better customer support service, chatbots allow for dramatic reductions in costs across business call centers. This is mostly due to advances in natural language processing (NLP) and streamlined crowdsourcing. NLP is a form a machine learning. It’s basically an automated way of understanding words or phrases and the most natural responses to those words or phrases. In the past, it’s been notoriously difficult to perfect but today’s technologies are seeing better results. Crowdsourcing allows for the delegation of simple tasks, which can be performed by anyone. Together, these allow a portion of the CRM to be handled via NLP, while a human can be brought into the conversation seamlessly, should it be necessary. One can see how this means fewer people need to be employed and greater training can be given to those brought on."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Advances are getting better, faster"}]},{"type":"paragraph","children":[{"type":"span","value":"Technological advances in machine learning will allow businesses greater understanding of their markets through streamlined data capturing. Take a moment to think about how Google has changed the face of online marketing through data collection, without users even realizing it. At this juncture, we see the incredible opportunities for future technologies (perhaps even something as engaging as personalized AI) and the impact that these will have on the future of CRM. If you’re interested in establishing a solid rapport with your customers, then read our blog post on "},{"url":"/articles/customer-relationship-management/10-mobile-crm-best-practices-for-implementation-development-crm/","type":"link","children":[{"type":"span","value":"CRM best practices"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"91% of unsatisfied customers will not return to your site for future purchases. But quality CRM can act as a bridge between you and an unsatisfied customer and chatbots offer a completely viable and affordable solution. It won’t be too long before businesses that aren’t using chatbots will discover that their competitors are."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"How businesses can use AI to improve customer service and CRM","description":"Customer relationship management (CRM) is essential for every business. 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So, it goes without saying that your customers should always be kept happy. And how to do that? Customer relationship management (CRM) is essential for every business. One way every business can improve its CRM strategy is by implementing artificial intelligence (AI)."}]},{"type":"paragraph","children":[{"type":"span","value":"AI is one of those "},{"url":"../demystifying-artificial-intelligence-buzzwords/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"buzzwords"}]},{"type":"span","value":" floating around right now describing new technologies that can help many different areas of business. So, how can AI specifically assist with CRM?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"AI for better customer assistance"}]},{"type":"paragraph","children":[{"type":"span","value":"As one of the more common applications of AI in business, chatbots are being used to provide assistance to customers. The beauty of using chatbots to manage customer queries is that they can be taught to respond in specific ways and they can handle millions of queries at once."}]},{"type":"paragraph","children":[{"type":"span","value":"Chatbots can be used to answer the more generic questions which customer service centers receive like, “How do I return a product?”, “Where is the closest branch?” and “When is the newest version of the product being released?”. Then, when the questions become more difficult for a chatbot to answer, a customer service representative is able to step in and handle the query. In this way, CRM is actually improved as an increased volume of queries are dealt with in shorter periods of time."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Process automation"}]},{"type":"paragraph","children":[{"type":"span","value":"AI has long been viewed, somewhat negatively, as machines taking over the work of people. But "},{"url":"http://economics.mit.edu/files/11596","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"David Autor, an economist at MIT"}]},{"type":"span","value":" has suggested a new era of automation emerging. Here the division of labor is not blue-collar versus white-collar but rather routine versus nonroutine work. In this way, artificial intelligence is automating routine processes which would have been completed by a staff of workers in the same way as the machines of the industrial revolution automated physical work. This trend is already happening. Examples include computers replacing junior lawyers for legal discovery and cub reporters for compiling scores and financial reports. These days, computers really can do the work of staff members – and do it without stopping for sleep, coffee or cigarette breaks."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Data analysis and report creation"}]},{"type":"paragraph","children":[{"type":"span","value":"Who are your customers? And when last did they visit your website? These are all essential details to know. AI can scrape large amounts of data and turn it into highly readable reports. This has been proven to be true time and again as computer-written reports, articles and books are increasingly being produced and are found to be accurate, well-written and indistinguishable from human-written work. This saves time among staff and provides essential details for customers. If the data reports that a customer hasn’t purchased in a certain amount of time, an email or SMS can automatically be sent reminding them of special offers and discounts."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re interested in learning more about how CRM is essential for every business in every industry, read our detailed guide which explains how simple it is to use "},{"url":"/articles/customer-relationship-management/crm-strategies-businesses-cant-ignore/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell SMS for CRM marketing"}]},{"type":"span","value":". It demonstrates how it’s possible to use SMS to send surveys to customers, cut call center costs and offer after-hours support to customers."}]}]}}}},{"seo":{"title":"How AI will disrupt the customer service industry","description":"Clickatell argues how technical innovation is shaking up customer service industries with developments such as artificial intelligence.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633156584-ttt.jpg?auto=format","id":"DatoCmsAsset-25984009"}},"internalName":"How AI will disrupt the customer service industry","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633156633-ttt.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633156633-ttt.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633156633-ttt.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633156633-ttt.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoTCAgLChYUDhgQDQ0NDRMNDRENFxUZGBYVFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscIigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQABA//EAB0QAAEEAgMAAAAAAAAAAAAAAAABAgQFITEDEjL/xAAWAQADAAAAAAAAAAAAAAAAAAABAgP/xAAZEQACAwEAAAAAAAAAAAAAAAAAAQMRIQL/2gAMAwEAAhEDEQA/AN3QmouBrAiN6ATtjaD4Ej6wNUAWdZxvTKkCbHRQWVTZ/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633156633-ttt.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoTCAgLChYUDhgQDQ0NDRMNDRENFxUZGBYVFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscIigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQABA//EAB0QAAEEAgMAAAAAAAAAAAAAAAABAgQFITEDEjL/xAAWAQADAAAAAAAAAAAAAAAAAAABAgP/xAAZEQACAwEAAAAAAAAAAAAAAAAAAQMRIQL/2gAMAwEAAhEDEQA/AN3QmouBrAiN6ATtjaD4Ej6wNUAWdZxvTKkCbHRQWVTZ/9k="}},"id":"DatoCmsTemplateArticle-62245934","title":"How AI will disrupt the customer service industry","slug":"artificial-intelligence-will-disrupt-customer-service-industry","meta":{"updatedAt":"2023-01-17T08:45:24.863+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI in the service history"}]},{"type":"paragraph","children":[{"type":"span","value":"For every business, handling customers’ expectations and problems is essential. With the rapid expansion into digital platforms and applications, many business processes have been streamlined using artificial intelligence, including customer service."}]},{"type":"paragraph","children":[{"type":"span","value":"Technological innovation will only continue to improve and, sometimes, disrupt what you’ve come to expect from any environment – whether in the business world or other spheres. Take a few moments to consider what one of the most advanced forms of technological innovation – artificial intelligence – will have on business. In particular, we should contemplate what it’ll mean in establishing relationships with customers and providing good customer service."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related:"},{"type":"span","marks":["strong"],"value":" "},{"url":"../demystifying-artificial-intelligence-buzzwords/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Demystifying Artificial Intelligence buzzwords"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Technology, on-demand disruption"}]},{"type":"paragraph","children":[{"type":"span","value":"By now everyone is aware of Uber disrupting what we expect from taxi services. The rather simple app for smartphones allows users to summon an available taxi wherever the customer needs it. This overturns what people expect from taxi services, providing people with a streamlined customer experience that previously did not exist at all."}]},{"type":"paragraph","children":[{"type":"span","value":"This is what technology does. It overturns our expectations and changes how we see the world. Out of this, people hope this leads to good customer service in spheres they had never considered before. And there’s no reason to think it stops at taxis. This really highlights the broader framework of on-demand services, available 24/7, which require no human input from the business’ side."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Artificial intelligence and customer service"}]},{"type":"paragraph","children":[{"url":"https://www.nuance.com/index.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"As Nuance Communications points out"}]},{"type":"span","value":", the next step involves artificial intelligence disrupting what we’ve come to expect for customer service:"}]},{"type":"paragraph","children":[{"type":"span","value":"“Consumers are hungry for automated systems that are available 24/7. Intriguingly, with virtual assistants, businesses now have the technology to provide exactly that.”"}]},{"type":"paragraph","children":[{"type":"span","value":"This means services are available regardless of office hours since customers’ problems don’t only occur when it’s convenient for businesses."}]},{"type":"paragraph","children":[{"type":"span","value":"The fact though is that artificial intelligence can help provide the necessary framework for helpful responses. Consumers are provided with good customer service without requiring staff to be available. An example of this is a chatbot.  "},{"url":"https://venturebeat.com/2016/09/25/why-talk-to-our-chatbot-will-replace-send-us-an-email/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"VentureBeat wrote an article around chatbots replacing email support"}]},{"type":"span","value":" and make the point that even rudimentary AI can help provide a basis for helpful customer experience. In their example, they highlight what it would be like using a chatbot while shopping for car parts."}]},{"type":"paragraph","children":[{"type":"span","value":"The bot would respond by asking about the part in a question and offering some basic product guidance. It would query a database and determine if the part would work and let me know. It might even process the order. I’ve saved a ton of time, I can search for other parts, the retailer has made a sale, and a human who would otherwise be tasked with responding to my email has moved on to more complex and important activities."}]},{"type":"paragraph","children":[{"type":"span","value":"Companies should most definitely be aware of "},{"url":"/articles/technology/artificial-intelligence-and-what-it-means-for-your-business/","type":"link","children":[{"type":"span","value":"AI and what it can mean for business."}]},{"type":"span","value":" It could fundamentally improve operations and provide a framework for improved customer service."}]}]}}}},{"seo":{"title":"Why social media monitoring is essential","description":"Social media monitoring should be an essential component of any business CRM strategy. 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You’ll find it’s increasingly being used by customers to find answers and make complaints. And that’s why it’s important to consistently monitor your social media accounts and provide excellent support to your customers. Here are some examples of what you can do to improve your social media strategies."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Speak in their language"}]},{"type":"paragraph","children":[{"type":"span","value":"This can be literal and figurative. Literally, speak their language when someone reaches out to you in a language you aren’t fluent in. This doesn't always mean hiring someone who speaks every possible language. It just means making an effort to communicate with your audience in their language. Figuratively, this means using formal or informal language when your clients do. An outstanding example of this is the entertaining interaction between UK retailer Sainsbury's and a"},{"url":"https://twitter.com/teaandcopy/timelines/421628995365388288","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" customer who couldn’t find fish"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related:"},{"type":"span","marks":["strong"],"value":" "},{"url":"https://www.clickatell.com/articles/digital-marketing/social-media-management-customer-support-go-hand-hand/","type":"link","children":[{"type":"span","value":"Social media management and customer support go hand-in-hand"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Interact with other organizations"}]},{"type":"paragraph","children":[{"type":"span","value":"This is a fun and interesting way to amuse your existing customers and possibly gain some new ones. Many organizations interact with others on Twitter to gain some attention from a different customer base. An excellent example of this going well is the conversation between"},{"url":"http://www.adweek.com/adfreak/taco-bell-and-old-spice-mix-it-twitter-141842","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" Taco Bell and Old Spice"}]},{"type":"span","value":" who really gave each other a tongue in cheek go about their products and marketing."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Do something unexpected"}]},{"type":"paragraph","children":[{"type":"span","value":"Sometimes customers can be a little cheeky on social media. The example of a man who jokingly "},{"url":"http://www.huffingtonpost.com/2011/08/18/peter-shankman-mortons-steak-tweet_n_930744.html","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"ordered a steak to be delivered"}]},{"type":"span","value":" before hopping on a two-hour flight spring to mind. The joke was on him though when a tuxedo-clad server met him at his destination with a full steak meal."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Make customers happy       "}]},{"type":"paragraph","children":[{"type":"span","value":"The best examples of this often come from the social media accounts of hotels. Some savvy marketers in the tourism space have implemented social media monitoring which allows them to keep an eye on guests or those who are expected to check in soon. This has resulted in unexpected gifts, snacks, and activities waiting for guests."}]},{"type":"paragraph","children":[{"type":"span","value":"As these examples illustrate, social media monitoring is essential. Whether you’re providing social media support or looking for new ways to interact with customers, creating a strategy to listen is imperative, whatever your industry. And then, actually, listen. Your customers and audience will tell you what they want if you pay attention to them."}]},{"type":"paragraph","children":[{"type":"span","value":"So, you know that social media monitoring is essential. But do you need more tips on managing your customer relationship strategy? Read our blog post about how you can "},{"url":"https://www.clickatell.com/articles/customer-relationship-management/tackle-your-customer-relationship-management-strategy-like-a-genius/ ","type":"link","children":[{"type":"span","value":"tackle your customer relationship management strategy like a genius"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Why customer experience and CRM are important for your business","description":"Customer experience and CRM are important for your business. 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And, by understanding what makes for good customer experience, how CRM can enable this, and how this benefits business, you can take more proactive steps."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What makes a good customer experience?"}]},{"type":"paragraph","children":[{"type":"span","value":"Customers expect their interactions with businesses to be effective, comprehensive, and timely. They want answers and responses when they provide information or seek it from the business. As the Harvard Business Review "},{"url":"https://hbr.org/2010/10/understanding-customer-experie","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"summarizes"}]},{"type":"span","value":":"}]},{"type":"paragraph","children":[{"type":"span","value":"“[Customer experience] is the sum-totality of how customers engage with your company and brand, not just in a snapshot in time, but throughout the entire arc of being a customer.”"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/customer-relationship-management/crm-strategies-businesses-cant-ignore/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"CRM strategies businesses can’t ignore"}]}]},{"type":"paragraph","children":[{"type":"span","value":"Businesses are there to provide a service or product, true – but, in a broader sense, businesses are there to meet customer demands. Through every stage of delivering on customer experience, we should be mindful of customer relationship management (CRM). This refers to everything from practices to tech that businesses use to manage and analyze customer interactions."}]},{"type":"paragraph","children":[{"type":"span","value":"Importantly, CRM also focuses on data throughout the customer life cycle. Obtaining this data means that businesses can better deliver on customer demands, thus improving the overall customer experience. We’re also able to engage with customer relationship marketing to help better boost our brand."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Better customer service is better business"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s worth noting that customers naturally want a better experience – so much so, in fact, they’re willing to pay for it. As many have "},{"url":"http://blog.clientheartbeat.com/why-customer-experience-is-important/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"pointed out"}]},{"type":"span","value":", the White House Office of Consumer Affairs found that 80% of people were willing to pay more for a product or service if it meant a better customer experience. Additionally, not only are people willing to pay more, but they’re also willing to risk more. As an American Express Survey in 2011 found, 59% of Americans are willing to try a new brand or business if it meant better customer experience."}]},{"type":"paragraph","children":[{"type":"span","value":"To help deliver on this, it’s necessary to have excellent CRM – both in terms of customer relationship management and marketing)."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Customer relationship marketing improves the experience"}]},{"type":"paragraph","children":[{"type":"span","value":"Customer relationship marketing is about building these customer relationships and, ideally, long-term loyalty through marketing activities and strategies. What makes this an effective marketing strategy is that it is so often a response to customer feedback. Through figuring out what makes for better customer experience, businesses can create strategies to enhance this as an approach to marketing."}]},{"type":"paragraph","children":[{"type":"span","value":"For example, by tracking what customers purchase, businesses can create personalized messages to individual customers. Recommendations for related products can land in clients’ inboxes since businesses get more data about what interests individual clients. Feeling as though they’re being treated as an individual helps solidify loyalty."}]},{"type":"paragraph","children":[{"type":"span","value":"One of the most famous companies to deliver on customer experience using data is Amazon. "},{"url":"/articles/customer-relationship-management/5-ways-to-deliver-amazon-class-customer-experience/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Here are 5 ways any business can utilize Amazon’s methods"}]},{"type":"span","value":" to help improve their own relationships with customers. If these will lead to better business, there’s no better time to begin implementing these strategies than today."}]}]}}}},{"seo":{"title":"How to use SMS marketing to increase conversions","description":"Clickatell offers some ideas on how you can boost conversion rates in SMS marketing including simplifying signups, tracking and clearer calls to action.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633157639-dfghj.jpg?auto=format","id":"DatoCmsAsset-25984061"}},"internalName":"How to use SMS marketing to increase conversions","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633157670-dfghj.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633157670-dfghj.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633157670-dfghj.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633157670-dfghj.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgUEwoSDhgODQ0SDhYVIhUPFxQZGBYfFhYdHysjJh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFhw7OzsvOzs7LzUvLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAHxAAAQMDBQAAAAAAAAAAAAAAAQACAwQGEQUTFCMy/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwQB/8QAGREAAgMBAAAAAAAAAAAAAAAAAAECESED/9oADAMBAAIRAxEAPwCqZVt3sgpfq9a1xIJWUJ7Uv1f0VOlo0ZEZcVZDHMclCRXOTzUJ0jX0o//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633157670-dfghj.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgUEwoSDhgODQ0SDhYVIhUPFxQZGBYfFhYdHysjJh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFhw7OzsvOzs7LzUvLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAHxAAAQMDBQAAAAAAAAAAAAAAAQACAwQGEQUTFCMy/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwQB/8QAGREAAgMBAAAAAAAAAAAAAAAAAAECESED/9oADAMBAAIRAxEAPwCqZVt3sgpfq9a1xIJWUJ7Uv1f0VOlo0ZEZcVZDHMclCRXOTzUJ0jX0o//Z"}},"id":"DatoCmsTemplateArticle-62245993","title":"How to use SMS marketing to increase conversions","slug":"use-sms-marketing-increase-conversions","meta":{"updatedAt":"2023-01-17T09:19:36.879+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS marketing conversion rates"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS is a failsafe option for marketers and the reality is that it gets the job done. People want to do it all from their phones – communicating with loved ones, completing work and organizing their lives all take place on their phones. So, why wouldn’t they also want to buy and pay for the goods and services they need via their phones too? What are some of the tactics you can implement in your SMS marketing to increase conversions? And what is it that makes SMS so special anyway?"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"https://www.clickatell.com/articles/digital-marketing/sms-2-way-how-64-of-your-customers-prefer-communicating/","type":"link","children":[{"type":"span","marks":["strong"],"value":"SMS 2 way: How 64% of your customers prefer communicating"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What’s the deal with SMS marketing?"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS has been around for many years and can sometimes feel like a nerdy teen hugging the walls at their first dance. There are many reasons SMS should step into the center of the dance floor and receive the recognition it deserves."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Open rate. "},{"type":"span","value":"SMS enjoys a near-perfect open rate of 98%. This means that if you want your marketing messages to be read by consumers, and of course you do, then SMS is the way to go. In comparison, emails are only opened 22% of the time. Another statistic is that SMS response rates are 45% compared to the average email response rate of just 6%."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Time to open. "},{"type":"span","value":"Not only are nearly all SMS messages opened, but they’re also typically read within 90 seconds of being sent. The notification ping makes them hard to ignore. In addition, more people have mobile phones capable of opening SMS than email."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Low cost. "},{"type":"span","value":"Bulk SMS marketing costs significantly less than other advertising options like radio or TV. Low cost combined with the staggeringly good open rates makes it one of the best options for return on investment (ROI) that you can find."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What can you do to increase conversions?"}]},{"type":"paragraph","children":[{"type":"span","value":"There are several things you can do to improve your SMS marketing. The most important point to remember is to think like your customers and to keep in mind how they normally interact with their mobile phones. Here are some tips on how to improve your messaging."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Make signup simple. "},{"type":"span","value":"Add the option to include a cellphone number and opt-in agreement to the existing signup forms on your site. Another option is to ask users to text a keyword to a special number."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"How often you send SMSes. "},{"type":"span","value":"It’s agreed by industry experts that SMS marketing messages shouldn’t be sent as regularly as emails. About two to three times per month is the agreed number for best practice."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Use trackable short URLs. "},{"type":"span","value":"Most SMS marketing messages will include links to your website. Ensure that you can track these visits from your SMS by using a trackable link service like Bit.ly."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Use one call to action. "},{"type":"span","value":"Keep your messages simple and limited to one topic. Using one clear call to action will make learning more about your product or service easier, and buying more attractive to customers."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Opt for a service that allows replies. "},{"type":"span","value":"A major frustration of using SMS for marketing purposes is that consumers aren’t able to reply to messages. By using a bulk SMS service which allows for replies, you will ensure more conversation. If you’d like more information, download our guide for how your CRM program can be "},{"url":"/whitepapers/customer-relationship-management/energize-your-crm-program-with-two-way-sms/","type":"link","children":[{"type":"span","value":"energized by using two-way SMS"}]},{"type":"span","value":". Importantly, you must have sufficient staff to monitor this form of communication."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Study SMS reports. "},{"type":"span","value":"You’ll need to track how many messages are delivered, bounced, opened and blocked. This will help you to keep your list updated, ensuring you aren’t paying for messages which aren’t being received."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re interested in learning more about how SMS can help you engage and interact with your customers, visit our "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"SMS Platform page"}]},{"type":"span","value":" and sign up for a free account."}]}]}}}},{"seo":{"title":"2 industries that will be transformed by artificial intelligence","description":"Artificial intelligence will transform the insurance and healthcare industries. Click here to find out how and why.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633158047-ghjjffhjrhhgfghghfdfhffghj.jpg?auto=format","id":"DatoCmsAsset-25984071"}},"internalName":"2 industries that will be transformed by artificial intelligence","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633158069-ghjjffhjrhhgfghghfdfhffghj.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633158069-ghjjffhjrhhgfghghfdfhffghj.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633158069-ghjjffhjrhhgfghghfdfhffghj.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633158069-ghjjffhjrhhgfghghfdfhffghj.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ4LDhgQDg0NDh0NDhEWFx8aGBYTFiEaHysjHR0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7LzUvLy81NTsvLy8vLzU1Ly87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB8QAAEDBAMBAAAAAAAAAAAAAAEAAgUEESExAxMUEv/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAP/EABoRAAIDAQEAAAAAAAAAAAAAAAADAQIRMSH/2gAMAwEAAhEDEQA/AGaanOJ7DdwQOLnKYVdvobQmYJ6nZKWo5x9+ztZrZ0KKedNk4penJFnBRJtM42GSrTq2cJWXGn//2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633158069-ghjjffhjrhhgfghghfdfhffghj.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ4LDhgQDg0NDh0NDhEWFx8aGBYTFiEaHysjHR0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7LzUvLy81NTsvLy8vLzU1Ly87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB8QAAEDBAMBAAAAAAAAAAAAAAEAAgUEESExAxMUEv/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAP/EABoRAAIDAQEAAAAAAAAAAAAAAAADAQIRMSH/2gAMAwEAAhEDEQA/AGaanOJ7DdwQOLnKYVdvobQmYJ6nZKWo5x9+ztZrZ0KKedNk4penJFnBRJtM42GSrTq2cJWXGn//2Q=="}},"id":"DatoCmsTemplateArticle-62246001","title":"2 industries that will be transformed by artificial intelligence","slug":"2-industries-will-transformed-artificial-intelligence","meta":{"updatedAt":"2023-01-17T09:40:06.650+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"When new technology rolls around, businesses must be aware of what it means for their production. Imagine businesses ignoring the invention of the cellphone or the arrival of the internet."}]},{"type":"paragraph","children":[{"type":"span","value":"You’d be horrified if someone told you their business’ strategy was to ignore every new advance in tech. And considering how rapidly tech advances, you should take a moment to examine what’s on the horizon. Further, it’s worth considering how these upcoming advances could impact business."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"../demystifying-artificial-intelligence-buzzwords/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Demystifying Artificial Intelligence buzzwords"}]}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Transforming insurance"}]},{"type":"paragraph","children":[{"type":"span","value":"The idea of machines being as smart as people isn’t as alien today as it was decades ago. Artificial intelligence is a branch of computer science but it’s also far broader. It involves a focus on creating rational “agents” (software, for example) capable of detecting inputs and its environment, to deliver on goals – ideally without human supervision to accomplish the goals."}]},{"type":"paragraph","children":[{"type":"span","value":"Today, people regularly talk to digital assistants on apps like Google Search or Google Maps; people can quickly obtain collated data using Siri on Apple devices. The software here is responding to our unique inputs and, indeed, uses machine learning and big data from other sources to provide us with specific information."}]},{"type":"paragraph","children":[{"type":"span","value":"But artificial intelligence is capable of far more than merely responding to unique inputs for map directions. The insurance industry is seeing an increasing interest in artificial intelligence due to its reliance on big data which both drives policy and is the basis for fraud. As Celaton CEO Andrew Anderson "},{"url":"http://www.businesszone.co.uk/community-voice/blogs/andrew-anderson/why-the-insurance-industry-should-turn-to-artificial","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"notes"}]},{"type":"span","value":" in Business Zone, artificial intelligence can help combat such issues due to vastly superior abilities in detecting patterns."}]},{"type":"paragraph","children":[{"type":"span","value":"“If a duplicate claim is received, AI will sound its alarm bells by recognizing that it has seen it before. And it doesn’t have to be as obvious as the person’s name and address. AI looks for patterns so even if these details change there will be tell-tale signs that AI can recognize.”"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Healthcare"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the most important industries for anyone is healthcare. Everyone wants this industry to thrive, since improved healthcare means a better life for everyone. Major companies like Google and "},{"url":"http://www.businesswire.com/news/home/20151130005322/en/Samsung-Electronics-Unveils-Expanded-Portfolio-Medical-Imaging","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Samsung"}]},{"type":"span","value":" have invested resources in developing diagnostic solutions that doctors can use with ease. This is all part of delivering fast, reliable and comprehensive information about health that can better lead to healthcare solutions."}]},{"type":"paragraph","children":[{"type":"span","value":"Artificial intelligence and improved detection technology are just two examples of trends in tech. If you’re interested in hearing more, read more about important "},{"url":"https://www.clickatell.com/articles/technology/the-latest-trends-in-information-technology/","type":"link","children":[{"type":"span","value":"tech trends that matter for businesses’ information technology"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Social media management and customer support go hand-in-hand","description":"Clickatell discusses how a smart social media management plan can build relationships with current customers as well as attracting new ones","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633158331-edhrfhwlvklwuf.jpg?auto=format","id":"DatoCmsAsset-25984076"}},"internalName":"Social media management and customer support go hand-in-hand","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633158361-edhrfhwlvklwuf.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633158361-edhrfhwlvklwuf.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633158361-edhrfhwlvklwuf.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633158361-edhrfhwlvklwuf.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYNDhMFDRYNGh0NFhENFxMZGBoTFhUdHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFQ0QHDscIh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAGAQIA/8QAHhAAAQQCAwEAAAAAAAAAAAAAAQACAyEGMRIWMwT/xAAWAQADAAAAAAAAAAAAAAAAAAAAAQP/xAAaEQACAgMAAAAAAAAAAAAAAAABAgBRERJB/9oADAMBAAIRAxEAPwBR2Vrhtc7IWubRQ8E8drcZNWhsHkak3FU+SmKGlUW+3wCqnqtQLNc//9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633158361-edhrfhwlvklwuf.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYNDhMFDRYNGh0NFhENFxMZGBoTFhUdHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFQ0QHDscIh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAGAQIA/8QAHhAAAQQCAwEAAAAAAAAAAAAAAQACAyEGMRIWMwT/xAAWAQADAAAAAAAAAAAAAAAAAAAAAQP/xAAaEQACAgMAAAAAAAAAAAAAAAABAgBRERJB/9oADAMBAAIRAxEAPwBR2Vrhtc7IWubRQ8E8drcZNWhsHkak3FU+SmKGlUW+3wCqnqtQLNc//9k="}},"id":"DatoCmsTemplateArticle-62246012","title":"Social media management and customer support go hand-in-hand","slug":"social-media-management-customer-support-go-hand-hand","meta":{"updatedAt":"2022-10-26T21:48:56.461+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"A smart social media management plan will focus on engaging and building relationships with current customers as well as finding new business. The best way to retain your customer base and attract new business is through engagement."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"One on one chats with customers are necessary"}]},{"type":"paragraph","children":[{"type":"span","value":"Social media platforms have opened up a whole new world of communication in which businesses and their customers can engage in one on one conversations. These conversations are started in many different ways. A business looking to engage will share content and ask questions that call for a response from the public. A customer looking to engage can now simply post a question or a tweet and feel assured they’ll grab the attention of their service or product provider. Through the engagement that follows, a relationship begins to form. And, this is the true beauty of social media platforms and how they assist us (both businesses and people) every day."}]},{"type":"paragraph","children":[{"type":"span","value":"Of course, more often than not a customer is looking to get in touch with your business because they have a query or complaint. Unfortunately, there’s a negative connotation involved but the brewing negativity is easily quashed by a quick response. Your customer wants to be heard, validated and provided with answers, now. Because social media channels are considered so immediate they’ve almost organically turned into customer support platforms. Understanding this from the very beginning means you can include customer support into your social media management plan and strategies going forward."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Customer support and social media strategies are key elements of your overall CRM strategy"}]},{"type":"paragraph","children":[{"type":"span","value":"They must integrate with the bigger picture and be used in conjunction with your CRM tools, as well as your customer support team’s procedures and your marketing team’s game plan. Most companies are well aware that their customers must have the means to contact them. Hence many invest in call centers, chat applications on their websites and help desks in their outlets. However, today’s customers don’t want to venture from their comfort zones to lay a complaint or make a query about a product. And, this means they’re more likely to bad mouth your company rather than seek out assistance. Unless, of course, they can quickly, easily and immediately sort out their concern."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"There is only one supposed downside (and it’s not really negative) to customer support on social media"}]},{"type":"paragraph","children":[{"type":"span","value":"You’ll receive some bad press. But, bad press is okay if you’re handling it. And, the fact that it’s all happening on such a transparent platform means you’re going to walk away a winner. If you have a good social media management plan, you’ve implemented social media monitoring tools and have a team in place, then you can be confident that any complaint can be sorted out. This means dealing with a complaint in a public arena gives you the opportunity to showcase your customer service skills and it gives you more brand mentions. Every interaction you have with a customer publicly offers you an opportunity to redirect back to your brand."}]},{"type":"paragraph","children":[{"type":"span","value":"A robust social media management plan will outline your company’s goals, identify your customer’s goals and strategically align the two of them. It’s through the inclusion of a customer support game plan in your social media strategy that you begin connecting with your customers in a way that matters to them. Your brand will become naturally more attuned to your reputation in the marketplace."}]},{"type":"paragraph","children":[{"type":"span","value":"If you're in the process of setting up your social media management plan, check out "},{"url":"/articles/digital-marketing/tips-getting-social-media-strategy-plan-right/","type":"link","children":[{"type":"span","value":"these tips on getting it just right"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Ecommerce: Why are carts being abandoned?","description":"Clickatell offers some strategies to reduce shopping cart abandonment including advert retargeting and email recovery campaigns.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633158707-qwerty.jpg?auto=format","id":"DatoCmsAsset-25984094"}},"internalName":"Ecommerce: Why are carts being abandoned?","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633158747-qwerty.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633158747-qwerty.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633158747-qwerty.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633158747-qwerty.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLERYQDhgPDQ0VDhIPDQ0MFxMZGBYVFhUdKysjGh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHA4QHDscFh0vLy8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUG/8QAHxAAAQMDBQAAAAAAAAAAAAAAAQADBQIRMwYTITGB/8QAFwEAAwEAAAAAAAAAAAAAAAAAAQIDAP/EABoRAAICAwAAAAAAAAAAAAAAAAADAQIEExT/2gAMAwEAAhEDEQA/AG5OcfpbNwo7WonDXZPTIGyeFl2s/qO6xrYaylLTzoa6QpsthCFKWyLxKP/Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633158747-qwerty.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLERYQDhgPDQ0VDhIPDQ0MFxMZGBYVFhUdKysjGh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHA4QHDscFh0vLy8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUG/8QAHxAAAQMDBQAAAAAAAAAAAAAAAQADBQIRMwYTITGB/8QAFwEAAwEAAAAAAAAAAAAAAAAAAQIDAP/EABoRAAICAwAAAAAAAAAAAAAAAAADAQIEExT/2gAMAwEAAhEDEQA/AG5OcfpbNwo7WonDXZPTIGyeFl2s/qO6xrYaylLTzoa6QpsthCFKWyLxKP/Z"}},"id":"DatoCmsTemplateArticle-62246037","title":"Ecommerce: Why are carts being abandoned?","slug":"ecommerce-carts-abandoned","meta":{"updatedAt":"2022-10-26T21:48:15.225+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"There’s no doubt that ecommerce has revolutionized the way consumers shop. The problem is that it also makes it easier for consumers to abandon their carts. Research has found that 67.45% of online shopping carts are abandoned. And that means ecommerce retailers are losing out on scores of potential sales."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"But why are online shoppers not turning browsing into buying?"}]},{"type":"paragraph","children":[{"type":"span","value":"It turns out that a massive 56% of ecommerce shoppers abandon their carts when they’re presented with unexpected costs at checkout. And that makes sense because when you’ve planned to spend a certain amount, you’re not going to want to spend more on charges you hadn’t expected."}]},{"type":"paragraph","children":[{"type":"span","value":"According to "},{"url":"https://www.statista.com/statistics/232285/reasons-for-online-shopping-cart-abandonment/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Statista"}]},{"type":"span","value":", there are 14 main reasons why shoppers abandon their carts. These are:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Presented with unexpected costs"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Just browsing"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Found better price elsewhere"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Price too expensive"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Decided against buying"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Website user experience was too complicated"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Website crashed"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Process was taking too long"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Excessive payment security checks"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Concerns about payment security"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Delivery options were unsuitable"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Website time out"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Price presented in a foreign currency"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Payment was declined"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"There are two main ways you can ensure these transactions are successful and consumers don’t abandon their carts."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Before cart abandonment"}]},{"type":"paragraph","children":[{"type":"span","value":"This is all about improving the user experience for consumers by taking the concerns listed above into account. By improving the experience on your website, decreasing the amount of time it takes to complete the transaction, providing clear security details and offering an array of delivery options without charge, you could keep many of your customers from abandoning their carts."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"After cart abandonment"}]},{"type":"paragraph","children":[{"type":"span","value":"Once you've made those changes to your website, it’s important to look at what happens after your lost customer leaves the site. One of the most effective ways to do this is to implement advert retargeting. This ensures photos of the product they almost purchased will follow them around on their internet travels."}]},{"type":"paragraph","children":[{"type":"span","value":"Another option is an email recovery campaign. This is effective when the customer was logged into their account before they abandoned their cart. A series of one to three emails should then be sent out to remind customers of their near-purchases. The first email is sent out within 24 hours, the second a day or two later and the third a week later. The email should include photos of the products which were almost purchased, an offer of assistance, testimonials from other customers and a strong call to action to complete the transaction."}]},{"type":"paragraph","children":[{"type":"span","value":"These two solutions, before and after cart abandonment, should assist in completing a large portion of these transactions. Learn more about abandoned online shopping carts and how"},{"url":"https://www.clickatell.com/articles/information-security/how-multi-factor-authentication-is-helping-to-curb-abandoned-shopping-carts/ ","type":"link","children":[{"type":"span","value":" multi-factor authentication can improve security and help curb the problem of abandoned carts"}]},{"type":"span","value":". You would never usually leave money lying around. Why are you doing it with abandoned carts?"}]}]}}}},{"seo":{"title":"CRM strategies businesses can’t ignore","description":"Clickatell discusses important CRM strategies including humanizing your brand, making customers happy and generating amazing content.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633158869-gcycqyegcq.jpg?auto=format","id":"DatoCmsAsset-25984114"}},"internalName":"CRM strategies businesses can’t ignore","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633158888-gcycqyegcq.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633158888-gcycqyegcq.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633158888-gcycqyegcq.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633158888-gcycqyegcq.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQoLDhgQDg0NDhMVDREaLyIdGBYVFhUaHysjGh0oHRUiJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ly8vNS81NTUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYH/8QAIBAAAQMDBQEAAAAAAAAAAAAAAQACAwQFQQcRISQzE//EABQBAQAAAAAAAAAAAAAAAAAAAAT/xAAZEQEAAgMAAAAAAAAAAAAAAAABAAIDETH/2gAMAwEAAhEDEQA/AEaGNkk7dzlXNNbYJaVo3woG3+zVfW0n4N5RKgMXltZme6l2qKCnDweQUJnVI9QITRNchkn/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633158888-gcycqyegcq.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQoLDhgQDg0NDhMVDREaLyIdGBYVFhUaHysjGh0oHRUiJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ly8vNS81NTUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYH/8QAIBAAAQMDBQEAAAAAAAAAAAAAAQACAwQFQQcRISQzE//EABQBAQAAAAAAAAAAAAAAAAAAAAT/xAAZEQEAAgMAAAAAAAAAAAAAAAABAAIDETH/2gAMAwEAAhEDEQA/AEaGNkk7dzlXNNbYJaVo3woG3+zVfW0n4N5RKgMXltZme6l2qKCnDweQUJnVI9QITRNchkn/2Q=="}},"id":"DatoCmsTemplateArticle-62246048","title":"CRM strategies businesses can’t ignore","slug":"crm-strategies-businesses-cant-ignore","meta":{"updatedAt":"2022-10-26T21:47:54.942+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Best CRM strategies"}]},{"type":"paragraph","children":[{"type":"span","value":"Customer relationship management (CRM) strategies are vital for every business, whatever its size and industry. And like all strategies for business, there are several which you just can’t ignore. The reality is that your customers are your best marketing tool and that’s especially true for happy customers. One way to ensure your customers are happy is to provide products or services which they’ll want to buy."}]},{"type":"paragraph","children":[{"type":"span","value":"Target marketing is about attracting customers who’ll buy what you’re selling. One of the best ways to do exactly that is through good word of mouth and social media posts which praise your business. That’s why investing in improving your CRM is essential. Here are a few examples of what you should be doing."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Humanize your brand"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s important that your customers feel that you understand their needs. And that’s why humanizing your brand is so important. Show your negatives and your positives. Admit when you’ve made mistakes. It’s especially important to be authentic because your customers will soon be able to tell when you’re being contrived. If necessary hire someone, or find an existing staff member, who understands marketing and who fits into your target demographic. Allow them to give ideas about what they’d like to see being communicated from brands."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Make your customers happy"}]},{"type":"paragraph","children":[{"type":"span","value":"Think carefully about what your customers need and what’s important to them. Don’t skimp on making sure you’re able to deliver that to them. This could mean communicating with your customers however they want to communicate with your business. Whether they want to send an SMS or email, talk to a representative over the phone or communicate with an onsite chatbot, you should have the communication options available that your customers want to make use of."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Create amazing content"}]},{"type":"paragraph","children":[{"type":"span","value":"Your customers will love you if you give them something. And amazing content can do just that. Companies like Hubspot and KISSMetrics do really well at providing a near-constant stream of interesting, informative content. This makes them thought leaders in their industry and the go-to choice for anyone needing inbound marketing or analytics assistance."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Add value to your customers"}]},{"type":"paragraph","children":[{"type":"span","value":"Sometimes making simple, inexpensive changes in your business can provide exceptional value to your customers. One example is providing free shipping to customers when they’ve purchased over a certain amount; many people would far rather buy from a company that offers free shipping than one that charges."}]},{"type":"paragraph","children":[{"type":"span","value":"As more and more people conduct their business online and complete their purchases over the internet using their mobile phones, it’s important that you learn more about mobile CRM. If you’re curious about mobile CRM, read our blog post on the"},{"url":"/articles/customer-relationship-management/10-mobile-crm-best-practices-for-implementation-development-crm/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" 10 best practices for implementation and development"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"We’re heading to Tech in Asia Jakarta as platinum sponsors!","description":"Clickatell is proud to announce that it will be a Platinum Sponsor of the forthcoming Tech in Asia Jakarta event.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633159000-istock75613083xxlarge-nest-jpg-300x117.jpg?auto=format","id":"DatoCmsAsset-25984128"}},"internalName":"We’re heading to Tech in Asia Jakarta as platinum sponsors!","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633159024-istock75613083xxlarge-nest-jpg-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633159024-istock75613083xxlarge-nest-jpg-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633159024-istock75613083xxlarge-nest-jpg-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633159024-istock75613083xxlarge-nest-jpg-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhIICAgLEQ0WDhQQDg0WDh0NFg0YFxUZGBYTFiEmIi0jGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0RHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAEBQEA/8QAHRAAAQQCAwAAAAAAAAAAAAAAAQACBBIDMREhMv/EABUBAQEAAAAAAAAAAAAAAAAAAAID/8QAGhEAAgIDAAAAAAAAAAAAAAAAABECAwExUf/aAAwDAQACEQMRAD8AXJxRmM9BGwtjv6sESaTTZRIxNtlUnfN7DFlXPCiEclwWqZJca7K5LF9nQZZ//9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633159024-istock75613083xxlarge-nest-jpg-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhIICAgLEQ0WDhQQDg0WDh0NFg0YFxUZGBYTFiEmIi0jGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0RHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAEBQEA/8QAHRAAAQQCAwAAAAAAAAAAAAAAAQACBBIDMREhMv/EABUBAQEAAAAAAAAAAAAAAAAAAAID/8QAGhEAAgIDAAAAAAAAAAAAAAAAABECAwExUf/aAAwDAQACEQMRAD8AXJxRmM9BGwtjv6sESaTTZRIxNtlUnfN7DFlXPCiEclwWqZJca7K5LF9nQZZ//9k="}},"id":"DatoCmsTemplateArticle-62246050","title":"We’re heading to Tech in Asia Jakarta as platinum sponsors!","slug":"heading-tech-asia-jakarta-platinum-sponsors","meta":{"updatedAt":"2022-10-26T21:47:42.475+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Tech in Asia Jakarta 2016"}]},{"type":"paragraph","children":[{"type":"span","value":"Tech in Asia Jakarta is coming up in November and this year Clickatell is proud to be a Platinum Sponsor of this exciting event. The two-day conference is one of Asia’s biggest, where entrepreneurs, tech startups and investors come together to enjoy fresh insights into the world of tech."}]},{"type":"paragraph","children":[{"type":"span","value":"As always, you’ll find stage after stage of mind-blowing exhibits and demos, hear from a host of local and international speakers, and find plenty of opportunities to network with other techies – even pitch to investors. Don’t miss out - "},{"url":"http://events.techinasia.com/jakarta/tickets/","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"get your tickets here"}]},{"type":"span","value":" (book before 28 Oct, you’ll get 10% off)."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Witness the transformation of customer care"}]},{"type":"paragraph","children":[{"type":"span","value":"Along with the cream of the crop, you’ll of course also find Clickatell at Tech in Asia in Jakarta this year. We are really excited to unveil a brand-new product – set to transform the customer service industry forever."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Free coffee, win an iPhone 7"}]},{"type":"paragraph","children":[{"type":"span","value":"We’d love to show you how our new product works in person, so drop by our stand where expert advisors will walk you through it. Relax with a free cup of coffee and stand the chance to win one of two iPhone 7s while you’re at it!"}]},{"type":"paragraph","children":[{"type":"span","value":"There’ll also be an opportunity for you to get hands-on experience of our full suite of products built to enable digital interactions between businesses and their customers, globally."}]},{"type":"paragraph","children":[{"type":"span","value":"We hope to see you there!"}]}]}}}},{"seo":{"title":"The DDoS attack that (sort of) broke the Internet","description":"Find out what a DDoS attack is, how it could impact your business and how 2 factor authentication can protect against this threat.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633159209-hwdeue.jpg?auto=format","id":"DatoCmsAsset-25984147"}},"internalName":"The DDoS attack that (sort of) broke the Internet","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633159229-hwdeue.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633159229-hwdeue.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633159229-hwdeue.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633159229-hwdeue.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChEVDhsWDw4NDh0VDRENFxYbGBYVFhUmKy0jHR0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Oy8vOy8vOy8vLy81Ozs1Ly8vLzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAADBgEEBQD/xAAhEAABBAEDBQAAAAAAAAAAAAACAAEFkQMEESITFCEjMv/EABYBAQEBAAAAAAAAAAAAAAAAAAQCAf/EAB0RAAEDBQEAAAAAAAAAAAAAAAEAERICBAUhMQP/2gAMAwEAAhEDEQA/ABjEQ4M/tG1UKGiCyO/VG0tvkPf7K0F8h7vzK1OQBn1EtmitjVREK2bzmG1yS9YZ9w/IrUJviTAbW1UOV//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633159229-hwdeue.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChEVDhsWDw4NDh0VDRENFxYbGBYVFhUmKy0jHR0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Oy8vOy8vOy8vLy81Ozs1Ly8vLzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAADBgEEBQD/xAAhEAABBAEDBQAAAAAAAAAAAAACAAEFkQMEESITFCEjMv/EABYBAQEBAAAAAAAAAAAAAAAAAAQCAf/EAB0RAAEDBQEAAAAAAAAAAAAAAAEAERICBAUhMQP/2gAMAwEAAhEDEQA/ABjEQ4M/tG1UKGiCyO/VG0tvkPf7K0F8h7vzK1OQBn1EtmitjVREK2bzmG1yS9YZ9w/IrUJviTAbW1UOV//Z"}},"id":"DatoCmsTemplateArticle-62246082","title":"The DDoS attack that (sort of) broke the Internet","slug":"ddos-attack-sort-broke-internet","meta":{"updatedAt":"2022-10-26T21:47:28.365+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"The biggest DDOS attack in history"}]},{"type":"paragraph","children":[{"type":"span","value":"On Friday morning a number of sites including Twitter, Reddit, CNN, Amazon, Gmail, Twillio, Spotify and a further 1200 odd domains were left temporarily unavailable to visitors after several waves of major cyber attacks against DNS host Dyn. The wave of distributed denial of service (DDoS) attacks pretty much broke a significant chunk of the Internet on Friday. Hacking is definitely becoming more prevalent in the news but few people understand exactly what a DDoS attack is how to avoid falling prey to hackers who love this specific type of cybercrime so much."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"So what exactly is a DDoS attack?"}]},{"type":"paragraph","children":[{"type":"span","value":"Here’s how it works. Basically, Dyn offers Domain Name System (DNS) services. DNS providers operate as a link between the URLs you type into your browser and their corresponding IP addresses – essentially acting as an address book or internet directory. You know the name of the person or website you’re looking for but you don’t know their address or telephone number. In the case of a DDoS attack, millions of people are flicking through the phone book at the same time and in doing so, overloading the system to the point that nobody can find what they’re looking for."}]},{"type":"paragraph","children":[{"type":"span","value":"A DDoS attack overwhelms a DNS server with lookup requests, rendering it incapable of resolving any. And that’s what makes DDoS attacks on DNS so effective - rather than targeting individual websites, an attacker can take out multiple websites for any end-user whose DNS requests route through the server being attacked. The end result is that a whole bunch of websites appear offline and nobody can access them."}]},{"type":"paragraph","children":[{"type":"span","value":"DDoS attacks are a key strategy in a hacker’s arsenal for bringing a website down. Cyber criminals deploy a distributed (spread across multiple computers known as a botnet) and coordinated attack to bring websites down for hours or even days at a time. Essentially the service becomes unviable for users."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Botnets and the Internet of Things"}]},{"type":"paragraph","children":[{"type":"span","value":"In a simple DoS (denial of service) attack, hackers will use a single internet connection to flood a server with connection requests. A DDoS is a distributed attack in which hackers launch the connection requested from multiple connected devices. In order to make this work, hackers will install bots that allow them to control numerous computers or connected devices with unique IP addresses."}]},{"type":"paragraph","children":[{"type":"span","value":"These Internet of Things devices include webcams, DVRs, routers, etc. and, once infected with malware, they become part of a botnet army used by the hackers to drive malicious traffic toward any target they choose."}]},{"type":"paragraph","children":[{"type":"span","value":"Dyn has determined that a great deal of the junk traffic used in the attacks came from the Mirai botnet, a network of infected Internet of Things devices. The army included between 10% and 20% of the estimated 500,000 IoT devices enslaved in the Mirai botnet which was also recently used to target the website of independent cybersecurity journalist "},{"url":"https://krebsonsecurity.com/2016/09/krebsonsecurity-hit-with-record-ddos/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Brian Krebs"}]},{"type":"span","value":" is one of the largest DDoS attacks in history. The attack managed to deliver a staggering 665Gbps of traffic to Kreb's website. After the attack the "},{"url":"https://krebsonsecurity.com/2016/10/source-code-for-iot-botnet-mirai-released/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"code used to build the botnet"}]},{"type":"span","value":" was leaked online, making more massive DDoS attacks an inevitability. Dyn’s Chief Strategy Officer explained just how much of an army there is for hackers to put to work: “There are 3.4 billion internet users globally and 10 to 15 billion IoT devices. It’s a complex world. All we can do is lock arms together and see how we can rectify this,” York said."}]},{"type":"paragraph","children":[{"type":"span","value":"The first step to keeping your IoT devices safe, is to learn about the "},{"url":"../security-risks-of-the-internet-of-things/","type":"link","children":[{"type":"span","value":"security risks of the Internet of Things"}]},{"type":"span","value":" and how "},{"url":"/articles/information-security/how-two-factor-authentication-protects-against-2016s-biggest-online-security-threats/","type":"link","children":[{"type":"span","value":"two-factor authentication protects against the biggest online security threats"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Why B2C customer support is paramount to your success","description":"Clickatell discusses how businesses can manage their customer relationships in terms of the skill set of their staff and the CRM tools on hand.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633159510-sdfgh.jpg?auto=format","id":"DatoCmsAsset-25984164"}},"internalName":"Why B2C customer support is paramount to your success","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633159542-sdfgh.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633159542-sdfgh.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633159542-sdfgh.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633159542-sdfgh.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhUXGQ8QDhUVDh0NDhUNFxUZHRYVFhUaHysjJh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscHR0vLy8vLy8vLy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAEAAECBQb/xAAeEAABBAIDAQAAAAAAAAAAAAABAAIEERIxEyEyA//EABYBAQEBAAAAAAAAAAAAAAAAAAMEAv/EABoRAAEFAQAAAAAAAAAAAAAAAAIAAQMRMRL/2gAMAwEAAhEDEQA/ANe+PHc30EBKiR2NvIKJJrZQk4njPZRHGNqkJDdtQc53wDKyCZVE0mtlJaYWpAXV6v/Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633159542-sdfgh.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhUXGQ8QDhUVDh0NDhUNFxUZHRYVFhUaHysjJh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscHR0vLy8vLy8vLy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAEAAECBQb/xAAeEAABBAIDAQAAAAAAAAAAAAABAAIEERIxEyEyA//EABYBAQEBAAAAAAAAAAAAAAAAAAMEAv/EABoRAAEFAQAAAAAAAAAAAAAAAAIAAQMRMRL/2gAMAwEAAhEDEQA/ANe+PHc30EBKiR2NvIKJJrZQk4njPZRHGNqkJDdtQc53wDKyCZVE0mtlJaYWpAXV6v/Z"}},"id":"DatoCmsTemplateArticle-62246100","title":"Why B2C customer support is paramount to your success","slug":"b2c-customer-support-paramount-success","meta":{"updatedAt":"2022-10-26T21:47:15.039+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"B2B CRM systems"}]},{"type":"paragraph","children":[{"type":"span","value":"B2C (business-to-consumer) companies must manage their customer relationships very well in order to become or remain a leader in their industry. Finding the perfect way to handle customers might take a couple of tries before you actually get it right mostly because B2C customer support means being able to manage individuals in such a way that they feel acknowledged, appreciated, and valued. Getting that right means you need to be properly equipped with a customer relationship management team who has the skillset and operational tools to keep every customer they engage with happy."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Customers deserve your help"}]},{"type":"paragraph","children":[{"type":"span","value":"B2C customer support is all about assisting customers with any of their queries or complaints regarding your business’ value proposition. Sounds obvious right? Well it is, but it’s not simple. Each one of your customers deserves assistance in using your products and services in a cost-effective way. This means you must be available to assist with setting up, installing, troubleshooting, training, maintaining, upgrading, and even disposal of your offering."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/customer-relationship-management/what-is-the-difference-between-b2b-and-b2c-customer-support/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"What is the difference between B2B and B2C customer support?"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Break it up to find what works"}]},{"type":"paragraph","children":[{"type":"span","value":"Finding out what type of B2C customer support is important for your company is easiest when you break it into two parts. First, your customer relationship management team’s skillset and second, tools and solutions."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The skillset of your staff"}]},{"type":"paragraph","children":[{"type":"span","value":"Your customer service employees are one of the most important teams you have in your business. Whether they’re a tag-team manning your helpdesk or a large group of people operating in a call center environment, they need to be trained to make sure that every customer feels good when interacting with them. This is what your customer will remember. And, no matter what, if it’s a bad interaction your entire business will be seen in a pretty negative light."}]},{"type":"paragraph","children":[{"type":"span","value":"There are key elements to include in the training your B2C customer support staff that’ll ensure your customers are experiencing the best interactions. These include teaching your customer support staff the value of empathy, including positive language and always acknowledging the customer’s pain points. A good trick is to create a positive “sandwich” with your words. Acknowledge the positive and thank them for their valuable feedback, deliver the bad news or negative response and close the conversation with another affirmative comment or point them in the direction of where they might find the correct assistance."}]},{"type":"paragraph","children":[{"type":"span","value":"Similarly, when instructing customers on how to go about sorting out their particular complaint or query make sure you are crystal clear. Helping the customer feel good about their interaction with you is important. But even more crucial is that they’ve completely understood what they need to do next. This results in problems being sorted out quickly, queries handled with quick turnaround time, fewer emails, and less admin. Of course this ultimately positively impacts your bottom line."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Tools and solutions"}]},{"type":"paragraph","children":[{"type":"span","value":"When considering which tools you need to implement, you must look at the customer relationship management (CRM) tool or system you use. This system will underpin your engagement with your customers. If your customer service staff are delivering excellent customer experience, your CRM solution needs to further deliver satisfaction. It’ll embed your processes, automate, and lessen administrative tasks and offer an efficient, highly effective service to your customer base."}]},{"type":"paragraph","children":[{"type":"span","value":"Robust CRM solutions will capture detailed, up-to-date information about your customers. It’ll offer insights into their behavior and assist you with how to manage your marketing strategy. You can manipulate the system according to your needs and ultimately replicate the personal touch you want your customers to feel when interacting with you."}]},{"type":"paragraph","children":[{"type":"span","value":"If you would like to find out more about how to satisfy your customer’s expectations, download our "},{"url":"/whitepapers/digital-marketing/mobile-messaging-in-a-crm-environment/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"comprehensive guide on CRM"}]},{"type":"span","value":". We specifically tackle mobile messaging in a CRM environment and delve into the details of how to use these tools to benefit your customers."}]}]}}}},{"seo":{"title":"What do convergence technologies mean for business?","description":"Discover how convergence technologies are transforming businesses and driving innovation. Learn how they can enhance efficiency and create new opportunities for growth.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633159701-ugfgugrefggyrukre.jpg?auto=format","id":"DatoCmsAsset-25984182"}},"internalName":"What do convergence technologies mean for business?","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633159724-ugfgugrefggyrukre.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633159724-ugfgugrefggyrukre.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633159724-ugfgugrefggyrukre.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633159724-ugfgugrefggyrukre.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhQQDiEQDQ0VExUNDQ0YFxUZGBYTFhUdHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDsdIhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBQD/xAAdEAABBAIDAAAAAAAAAAAAAAAAAQIFEQYxAyIz/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgME/8QAGREAAgMBAAAAAAAAAAAAAAAAAQIABCEx/9oADAMBAAIRAxEAPwBHFzV6LPNLq/goDw+hA/xLbagGIqjITzGTaxq2piFna9FMAvIbLs//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633159724-ugfgugrefggyrukre.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhQQDiEQDQ0VExUNDQ0YFxUZGBYTFhUdHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDsdIhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBQD/xAAdEAABBAIDAAAAAAAAAAAAAAAAAQIFEQYxAyIz/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgME/8QAGREAAgMBAAAAAAAAAAAAAAAAAQIABCEx/9oADAMBAAIRAxEAPwBHFzV6LPNLq/goDw+hA/xLbagGIqjITzGTaxq2piFna9FMAvIbLs//2Q=="}},"id":"DatoCmsTemplateArticle-62246113","title":"What do convergence technologies mean for business?","slug":"convergence-technologies-mean-business","meta":{"updatedAt":"2025-01-09T13:06:53.274+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Convergence in business"}]},{"type":"paragraph","children":[{"type":"span","value":"Technology has taken enormous strides over the past two decades. Today’s ordinary activities would be regarded as magic by anyone living a few hundred years ago. You’re using small devices to make purchases without leaving your home or having meetings in real-time with colleagues and loved ones around the world. With this rapid progress in technological innovation, it’s no wonder you’re seeing so many aspects of technology combine in new, exciting ways. This is known as “convergence” and being informed about convergence technologies can help you make better, more informed decisions in the future."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is convergence?"}]},{"type":"paragraph","children":[{"type":"span","value":"Technology is all about the creation of tools to achieve goals in more efficient ways. For many experts, progress in tech is measured by achieving ends with fewer resources: time, energy, money, and so on. When a single piece of technology can complete more than one task, it’s a sign that progress has been made. This is what we mean by convergence technologies. As Tech Target "},{"url":"http://searchconvergedinfrastructure.techtarget.com/definition/network-convergence","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"defines"}]},{"type":"span","value":" it “the term [convergence] refers to the combination of two or more different technologies in a single device.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Consider some technological convergence examples, like an everyday smartphone. Phones traditionally were used solely for making and receiving phone calls. Then, with the creation of cellular phones with screens, you could also send messages with a short message service (SMS). Today, mobile phones allow for instant messaging, video playback and recording, and photography – capturing, receiving, editing."}]},{"type":"paragraph","children":[{"type":"span","value":"Smart televisions today allow you to not only watch films but also connect to the web. They can run various apps and even play games. These are just two of the most prominent technological convergence examples you might experience."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"https://www.clickatell.com/articles/technology/home-automation-is-there-still-a-case-for-sms-with-the-internet-of-things/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Home automation: is there still a case for SMS with the internet of things?"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What do convergence technologies mean for business?"}]},{"type":"paragraph","children":[{"type":"span","value":"Technology able to focus on multiple streams allows for a more diverse approach. In other words, if you were interested in getting someone’s attention on their phone, it no longer means only calling them. We can use SMS, emails, videos – knowing all these are viewable on the same device. Convergence technologies mean more pathways for business to work with, despite each path being connected to a single user. This is advantageous if you’re trying to get someone’s attention."}]},{"type":"paragraph","children":[{"type":"span","value":"This also means working between and on different platforms can benefit the business. As Forbes "},{"url":"https://www.forbes.com/sites/marketshare/2012/03/01/convergence-is-the-future-of-marketing/#3cf94d0baf67","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"notes"}]},{"type":"span","value":": “Convergence is the future of marketing”. By recognizing strengths, companies can create multi-pronged approaches to reach an audience: for example, using one company’s genius of media and combining it with another which employs user interface experts, they can create unique campaigns aimed at today’s mobile audience. (This was some of the thinking between Nokia and Microsoft, for example.)"}]},{"type":"paragraph","children":[{"type":"span","value":"Convergence technologies also relate to the Internet of Things (IoT). Not only are devices able to perform multiple tasks, but they can also interact with other devices to complete other tasks. And, make no mistake, the "},{"url":"/articles/technology/what-does-the-internet-of-things-mean-for-your-business/","type":"link","children":[{"type":"span","value":"IoT can have a dramatic impact on the business"}]},{"type":"span","value":" if, like convergence, you understand what the concept means."}]}]}}}},{"seo":{"title":"Tips for getting your social media strategy plan right","description":"Clickatell offers some social media strategy tips including which social networks you should be active on, setting the right tone and effective data analysis.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633159893-grfhgrfgr.jpg?auto=format","id":"DatoCmsAsset-25984202"}},"internalName":"Tips for getting your social media strategy plan right","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633159915-grfhgrfgr.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633159915-grfhgrfgr.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633159915-grfhgrfgr.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633159915-grfhgrfgr.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQoWDhgODg0YDh0VFh0PFx8pGBYVFiEmLSsjGh0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7OzsvOzs7Ozs7Ly87Ly8vNS8vNS87Oy8vLy8vLy8vLy8vNS8vLzUvLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAHAQQGAP/EACMQAAEDAwMFAQAAAAAAAAAAAAEAAgQDBTERFCESEyJRkQb/xAAWAQADAAAAAAAAAAAAAAAAAAACBAX/xAAaEQABBQEAAAAAAAAAAAAAAAABAAIDETEh/9oADAMBAAIRAxEAPwBSvU6PQguL3jVYaheIlSQR1jKs/qHHYO5OEcQnO3buTn2iJc0cKEkXiSZl1g0qWpeFCPL053aHkfq5T3SyXqYBFYv/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633159915-grfhgrfgr.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQoWDhgODg0YDh0VFh0PFx8pGBYVFiEmLSsjGh0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7OzsvOzs7Ozs7Ly87Ly8vNS8vNS87Oy8vLy8vLy8vLy8vNS8vLzUvLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAHAQQGAP/EACMQAAEDAwMFAQAAAAAAAAAAAAEAAgQDBTERFCESEyJRkQb/xAAWAQADAAAAAAAAAAAAAAAAAAACBAX/xAAaEQABBQEAAAAAAAAAAAAAAAABAAIDETEh/9oADAMBAAIRAxEAPwBSvU6PQguL3jVYaheIlSQR1jKs/qHHYO5OEcQnO3buTn2iJc0cKEkXiSZl1g0qWpeFCPL053aHkfq5T3SyXqYBFYv/2Q=="}},"id":"DatoCmsTemplateArticle-62246141","title":"Tips for getting your social media strategy plan right","slug":"tips-getting-social-media-strategy-plan-right","meta":{"updatedAt":"2022-10-26T21:41:34.814+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Everybody communicates using their phones these days. It’s how we chat to friends and family, how we read news and interesting information, and how we complete our banking and other administrative tasks. So it makes sense that customers are going to use their phones to communicate with the brands that they use daily. That’s why it’s important for businesses to have a solid social media strategy plan in place. We’ll look at what exactly that is and how you can implement one for your business."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"What is a social media strategy plan?"}]},{"type":"paragraph","children":[{"type":"span","value":"This is the summary of everything you plan to do and what you hope to achieve by using social media in your overall digital marketing strategy. In this document you’ll outline which social media platforms you choose to use and go into detail about the goals you have for them. Do you hope to increase your follower numbers? Do you hope to answer each question posted by customers? Do you hope to become an industry expert? Do you hope to increase sales? The more specific you are with your plan, the more likely it’ll be that you’ll achieve these goals."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Which social networks do you need to be on?"}]},{"type":"paragraph","children":[{"type":"span","value":"Each platform is unique with its own style, audience, and best practices. You don’t need to be on them all. You just need to be on the social networks where your audience is. The social networks which you should be on should align with your goals and mirror where your audience spends their time. Pew Research Center has complete data of the "},{"url":"http://www.pewinternet.org/2015/01/09/demographics-of-key-social-networking-platforms-2/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"demographics for Facebook, Twitter, Instagram, Pinterest, and LinkedIn"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: Follow us on "},{"url":"http://www.twitter.com/Clickatell","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Twitter @Clickatell"}]},{"type":"span","marks":["strong","emphasis"],"value":", or "},{"url":"https://www.facebook.com/Clickatell-187073743959/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"join us on Facebook"}]}]},{"type":"paragraph","children":[{"type":"span","value":"It’s important that you understand from the start how much time you have to allocate to social networking. You need at least an hour per day per social network at the start of your social media journey. In addition, you need to have the resources to create the content and posts. Do you have people who can assist with writing, graphic design and video creation? You’ll need to be clear on the type of content you're going to post and how it’s going to be sourced or created. Research has found that the optimum mix between curated or created content is a mix of "},{"url":"http://www.convinceandconvert.com/social-media-measurement/new-research-finds-the-curation-vs-creation-sweet-spot/","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"50% to 75%"}]},{"type":"span","value":" in favor of curated content."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Find your voice and tone"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s important that you’re clear from the beginning about the voice and tone of your social media posts and customer interactions. You’ll need to ask yourself about the “personality” of your brand and the “relationship” your brand has with customers. Are you serious or playful? Entertaining or informative? You need to understand this from the start so your brand’s identity is consistent across all platforms."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Decide on your posting strategy"}]},{"type":"paragraph","children":[{"type":"span","value":"What should you post, when should you post and how often should you post? There’s no single correct answer. But there are some examples of best practice which you can follow. For instance, posts that contain an image always perform better than those without images. There are some guidelines about how often to post. Examples include five to 10 times per week on "},{"url":"https://www.facebook.com/Clickatell-187073743959/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Facebook"}]},{"type":"span","value":", five times per day on "},{"url":"https://www.twitter.com/Clickatell","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Twitter"}]},{"type":"span","value":", once a day on "},{"url":"https://www.linkedin.com/company/clickatell","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"LinkedIn"}]},{"type":"span","value":" and up to five times per day on "},{"url":"https://plus.google.com/+clickatell","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Google+"}]},{"type":"span","value":". Typically, the best times to post are at the start and end of work days, during lunchtime and in the evening between dinner and bedtime. This is when the majority of people are typically scrolling through social media. But the problem comes in when you consider that your clients and audience could be anywhere in the world, in any time zone. It’s important that you analyze where the majority of your audience is so that you’re posting when they’re online."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Analyze the data"}]},{"type":"paragraph","children":[{"type":"span","value":"Now that you’ve decided where, what, and when you’re going to post, you need to proceed for a few weeks and then analyze the data. Using social media monitoring, you need to check whether your posts are being liked and shared. Facebook and Twitter both have built-in analytics available on their platforms which makes analyzing your data simple. Check for which posts are performing well, where you’re getting the highest engagement and at what times your audience is most engaged. By analyzing your data often, you’ll be able to discover what works and refine your content strategy."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Automate and engage"}]},{"type":"paragraph","children":[{"type":"span","value":"To make your social media strategy simple and painless, it’s best to automate your posts. There are a good few tools that allow you to create all the posts you want to and schedule them for posting. Automation is the key to consistent and engaging posting. You’ll also want to schedule time for engagement and social media monitoring. Engaging with followers and fans on a regular basis is how you’ll begin to build your community."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re interested in learning more, click through to our Twitter page, "},{"url":"https://twitter.com/clickatell/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"@Clickatell"}]},{"type":"span","value":", or our "},{"url":"https://www.facebook.com/Clickatell-187073743959/?hc_ref=SEARCH&fref=nf","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Facebook"}]},{"type":"span","value":" page where there’s a constant conversation around these topics."}]}]}}}},{"seo":{"title":"Advantages of using SMS marketing for B2C","description":"SMS marketing for B2C has many advantages including a near perfect open rate and are typically read within 90s of being received.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633160055-hh.jpg?auto=format","id":"DatoCmsAsset-25984219"}},"internalName":"Advantages of using SMS marketing for B2C","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633160074-hh.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633160074-hh.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633160074-hh.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633160074-hh.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChQNDhgQFRkVDhIVDh0YFykdGBYfFhUaHysjHR0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAGAAECAwT/xAAfEAABAwMFAAAAAAAAAAAAAAABAAUGAgMREhMhJDP/xAAWAQADAAAAAAAAAAAAAAAAAAABAgP/xAAWEQEBAQAAAAAAAAAAAAAAAAAAASH/2gAMAwEAAhEDEQA/ADtrlIvWsHCwSF7pFk1EofZfNVSQ9WpEJUm+SU6iAU6D20ncPKSZXH//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633160074-hh.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChQNDhgQFRkVDhIVDh0YFykdGBYfFhUaHysjHR0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAGAAECAwT/xAAfEAABAwMFAAAAAAAAAAAAAAABAAUGAgMREhMhJDP/xAAWAQADAAAAAAAAAAAAAAAAAAABAgP/xAAWEQEBAQAAAAAAAAAAAAAAAAAAASH/2gAMAwEAAhEDEQA/ADtrlIvWsHCwSF7pFk1EofZfNVSQ9WpEJUm+SU6iAU6D20ncPKSZXH//2Q=="}},"id":"DatoCmsTemplateArticle-62246156","title":"Advantages of using SMS marketing for B2C","slug":"advantages-using-sms-marketing-b2c","meta":{"updatedAt":"2022-10-26T21:41:20.260+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS marketing in B2C"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS marketing is one of the best solutions for your business’ campaigns. Your customers are checking their phones constantly throughout the day. Mobile phones are no longer a luxury. They’ve become a daily necessity – an accessory more ubiquitous than a wrist watch. Luckily for you, implementing SMS marketing particularly by making use of a bulk SMS service, is simple, quick and cost effective. So, what exactly are the advantages of using SMS marketing for B2C?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is B2C?"}]},{"type":"paragraph","children":[{"type":"span","value":"Let’s start with the obvious. What exactly is B2C? According to "},{"url":"http://www.investopedia.com/terms/b/btoc.asp","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Investopedia"}]},{"type":"span","value":": “Business to consumer (B2C) is business or transactions conducted directly between a company and consumers who are the end-users of its products or services. The business-to-consumer as a business model differs significantly from the business-to-business model, which refers to commerce between two or more businesses.”"}]},{"type":"paragraph","children":[{"type":"span","value":"The term increased in popularity during the early e-commerce boom of the 1990s when it was used to refer to online retailers and companies that sold products and services via the internet."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is SMS marketing?"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS marketing is simply marketing and communicating using mobile phone functionality, especially smartphones as they become more and more omnipresent. This form of communication became common in the early 2000s in Europe and Asia."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/the-benefits-of-sms-marketing-for-businesses/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"The benefits of SMS marketing for businesses"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Why is it best to use SMS marketing for B2C?"}]},{"type":"paragraph","children":[{"type":"span","value":"If you need to send urgent, time sensitive information to your customers, SMS is the answer for your marketing needs. SMS enjoys a near perfect open rate of 98%, meaning you can be sure most of your customers will read your messages. In addition, SMSes are typically read within 90 seconds of being received, making them ideal for all urgent communication."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Examples of SMS marketing for B2C"}]},{"type":"paragraph","children":[{"type":"span","value":"A number of top global brands are using marketing via SMS with great success. An example includes Dunkin’ Donuts which increased foot traffic by 21% after using a bulk SMS service to offer 99c lattes to students in Boston. Another example is Los Angeles nightclub Tao which sent SMSes to 2000 customers on the day of an event. Of those, 220 people arrived at the club that night, generating an additional admission income of $1770 and bar revenue of $4400."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re considering using SMS marketing for B2C communications, read our blog post about how you can"},{"url":"../5-insights-to-help-you-run-a-successful-sms-marketing-campaign/","type":"link","children":[{"type":"span","value":" run a successful campaign"}]},{"type":"span","value":". And why not "},{"url":"/sign-up/","type":"link","children":[{"type":"span","value":"sign up today"}]},{"type":"span","value":" and take advantage of 100 free SMS credits to get you started."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"Data breaches, startups and the importance of security apps","description":"Clickatell shows how disastrous security breaches can be avoided by best use of two-factor authentication our Clickatell Secure mobile authentication product.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633160224-dfffg.jpg?auto=format","id":"DatoCmsAsset-25984225"}},"internalName":"Data breaches, startups and the importance of security apps","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633160243-dfffg.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633160243-dfffg.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633160243-dfffg.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633160243-dfffg.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg0UEAgNDg0NEw0ODg0NDRYODREYFxUZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAEAAIDBQb/xAAdEAABAwUBAAAAAAAAAAAAAAAAAQIxAwUSITIE/8QAFwEAAwEAAAAAAAAAAAAAAAAAAQIDAP/EABkRAAMAAwAAAAAAAAAAAAAAAAABAgQTIf/aAAwDAQACEQMRAD8Ayz7guJHTuCqCP4GUpNqlBjIql0s19ehAboEVUoV2f//Z"},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633160243-dfffg.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg0UEAgNDg0NEw0ODg0NDRYODREYFxUZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAEAAIDBQb/xAAdEAABAwUBAAAAAAAAAAAAAAAAAQIxAwUSITIE/8QAFwEAAwEAAAAAAAAAAAAAAAAAAQIDAP/EABkRAAMAAwAAAAAAAAAAAAAAAAABAgQTIf/aAAwDAQACEQMRAD8Ayz7guJHTuCqCP4GUpNqlBjIql0s19ehAboEVUoV2f//Z"}},"id":"DatoCmsTemplateArticle-62246160","title":"Data breaches, startups and the importance of security apps","slug":"data-breaches-startups-and-the-importance-of-security-apps","meta":{"updatedAt":"2022-10-26T21:41:03.640+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"A false sense of security"}]},{"type":"paragraph","children":[{"type":"span","value":"Hacking continues to prove devastating to many industries. Whether we’re talking about the infamous "},{"url":"http://www.cnbc.com/2015/11/24/the-sony-hack-one-year-later.html","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Sony hack in 2014"}]},{"type":"span","value":" or more recently, "},{"url":"https://www.cnet.com/news/yahoo-500-million-accounts-hacked-data-breach/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Yahoo’s massive breach"}]},{"type":"span","value":", the invasion into private spaces online is a problem for everyone."}]},{"type":"paragraph","children":[{"type":"span","value":"Businesses are putting a lot more emphasis on their security policies these days. Most businesses increasingly encourage employees to install security apps on all devices accessing their networks. There’s also a noticeable increase of two-factor authentication solutions being put in place to increase information security across the board."}]},{"type":"paragraph","children":[{"type":"span","value":"What startups should know, however, is that these security concerns are not only for big businesses. Security breaches can be particularly devastating for startups, due precisely to their size. With large corporations and their deep enough pockets, large hacks are a great deal easier to deal with than they are for startups that could easily be crippled by devastating breaches to their data. Size does not convey immunity – indeed, it does the opposite."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"People problems"}]},{"type":"paragraph","children":[{"type":"span","value":"Companies increasingly encourage staff use a range of interventions, such as smartphone security apps"},{"type":"span","marks":["strong"],"value":". "},{"type":"span","value":"They’re also focused on implementation more two-factor authentication apps when it comes to other aspects of business. The reason so many companies focus on their staff first is due to staff being the biggest security concern – security experts have long said the biggest danger is from within. Writing in the Harvard Business Review, "},{"url":"https://hbr.org/2014/09/the-danger-from-within","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"researchers noted in 2014"}]},{"type":"span","value":":"}]},{"type":"paragraph","children":[{"type":"span","value":"“Insiders – often unwittingly – expose their employers to threats by doing work on electronic gadgets. Our team and others have found that companies’ security groups cannot keep up with the dangers posed by the explosion of these devices. According to a recent Alcatel-Lucent report, some 11.6 million mobile devices worldwide are infected at any time.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Startups tend to have a more relaxed culture in the workplace. This, however, means greater risk. But there’s no reason proper security interventions need to conflict with a functioning startup culture. Strategies, like using the right apps and having a handle on what devices are active, don’t impede a proper work environment – in fact, knowing security is in place increases production since we can focus on the work itself. Furthermore, clients are more likely to work with startups that put security first. They want to know their data is in safe hands."}]},{"type":"paragraph","children":[{"type":"span","value":"It is this versatility that lies at the heart of "},{"url":"/articles/information-security/secure-transactions-with-a-two-factor-authentication-plugin-for-wordpress/","type":"link","children":[{"type":"span","value":"Clickatell Secure"}]},{"type":"span","value":", letting anyone configure the authentication experience that works best for each of the user segments. It provides high-end customer security with account and transaction protection. Anyone can get started with a free 30 Day Trial to see the benefits today."}]}]}}}},{"seo":{"title":"3 mobile marketing trends you need to know about","description":"There are three mobile marketing trends you absolutely must know about! 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You can find them on social media platforms and they’re being used as remarketing campaigns across popular sites. It’s believed that video advertising increases brand awareness and will generate sales leads for your company. Facebook, in particular, has seen great success with its inclusion of video advertising. Forrester Research reports that 78% of marketers are satisfied (in varying degrees) with their achievements through their Facebook video advertising."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"2.   Appropriate app experience"}]},{"type":"paragraph","children":[{"type":"span","value":"There’s a remarkable difference between visiting a site that is simply mobile-friendly and making use of an app for the site you’re after. Consider a well-known e-commerce store Amazon. You can visit the Amazon website on your phone’s browser and successfully navigate the site. But they also have an app. And that makes all the difference. Nowadays, apps are considered ‘nice-to-have’ for many businesses but if you want to stand out and garner profits via your mobile marketing campaign – cash in hand and not simply awareness – then you need to consider looking to create an easy-to-use app. In this way, your consumers can access your goods and services quickly and easily."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"3. Selfie banking: facial recognition technology"}]},{"type":"paragraph","children":[{"type":"span","value":"Facial recognition technology is here and already being implemented in the banking sector. HSBC, a leading British-based bank and one of the largest in the world, has adopted this new technology. Their customers can, for example, open up new accounts using facial recognition technology. The bank has a photo of the customer on record and when they want to log in to their bank accounts using their mobile banking app they can do so by taking a “selfie”. The “selfie” is then matched to the photograph the bank has on record and access is given. Considering the fact that the camera technology in mobile phones is constantly improving, this new technology is bound to be easily and quickly adopted by most."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Mobile marketing tools and campaigns are worthwhile and new developments are on the horizon  "}]},{"type":"paragraph","children":[{"type":"span","value":"The mobile marketing trends mentioned above are exciting and future-focused. Because the majority of people operate off their mobile devices daily, investing in a mobile marketing campaign is guaranteed to deliver great ROI. Keeping up with mobile marketing trends is also imperative so as to remain abreast of new ideas and to keep competitive within the marketplace. If you need some guidance on how to create a mobile marketing strategy that’ll “wow” your customers, then browse through our "},{"url":"/whitepapers/customer-relationship-management/101-business-uses-for-sms-2nd-edition/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"mobile marketing guide"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Tips to increase conversions with geo-targeting","description":"Clickatell offers tips and advice on what geo-targeting is and how it can be used to increase sales and conversion rates.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633160652-sdfdjgffj.jpg?auto=format","id":"DatoCmsAsset-25984259"}},"internalName":"Tips to increase conversions with geo-targeting","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633160686-sdfdjgffj.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633160686-sdfdjgffj.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633160686-sdfdjgffj.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633160686-sdfdjgffj.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICA8QDQ4SDhgNDgUOCxUNChENFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHBAQHDscIhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAIBAAAQMCBwAAAAAAAAAAAAAAAAECBBE0AwUGEiExMv/EABcBAAMBAAAAAAAAAAAAAAAAAAIDBAH/xAAcEQABAwUAAAAAAAAAAAAAAAAFAAMRAQQTQVH/2gAMAwEAAhEDEQA/AGbJC7kKGBJpgVJZPSD+FbiWrcJTSJy4LylepZbnJwBjn3QFGEVxZR8rC//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633160686-sdfdjgffj.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICA8QDQ4SDhgNDgUOCxUNChENFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHBAQHDscIhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAIBAAAQMCBwAAAAAAAAAAAAAAAAECBBE0AwUGEiExMv/EABcBAAMBAAAAAAAAAAAAAAAAAAIDBAH/xAAcEQABAwUAAAAAAAAAAAAAAAAFAAMRAQQTQVH/2gAMAwEAAhEDEQA/AGbJC7kKGBJpgVJZPSD+FbiWrcJTSJy4LylepZbnJwBjn3QFGEVxZR8rC//Z"}},"id":"DatoCmsTemplateArticle-62246189","title":"Tips to increase conversions with geo-targeting","slug":"tips-to-increase-conversions-with-geo-targeting","meta":{"updatedAt":"2022-11-28T10:10:42.175+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Geo-targeted marketing tips"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What does geo-targeting mean?"}]},{"type":"paragraph","children":[{"type":"span","value":"Simply put, geo-targeting is the practice of delivering different content to a user based on their geographic location. With geo-targeting you’re able to deliver specific, personalized information directly to the people who will find it most useful. This engages visitors and increases conversions using targeted information."}]},{"type":"paragraph","children":[{"type":"span","value":"The simplest example of geo-targeting is search engine results pages (SERPs). The results are specific to your location in order to give you the most relevant information. For instance, if you search for a “bicycle repair store”, the search engine will give you results based on your location. That’s because it would be pointless for you to find results for bicycle repair stores in Manhattan if you’re in Cape Town."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What are some more examples of geo-targeting?"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Experimenting with language"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Changing the currency"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Providing local, relevant offers"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Different visual elements"}]}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is the role of geo-targeting in a digital marketing strategy?"}]},{"type":"paragraph","children":[{"type":"span","value":"Geo-targeting is an essential part of a modern digital marketing strategy. You’re not guaranteed to reach customers when they’re seated behind their desktop computer. They’re far more likely to be on the move, smartphone in hand. That’s where geo-targeting comes in by making use of mobile to find your niche customer market."}]},{"type":"paragraph","children":[{"type":"span","value":"There are a few examples of how to go about this. You could either send specific adverts to people when they’re in a specific location or send them ads based on where they spend most of their time. In the first example, you’ll send an advert or coupon to someone when they’re at a specific location. In the second, they’ll receive information about that neighborhood coffee shop they pass daily on the way to work or get a SMS on their mobile phone about promotions at a nearby market."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How can geo-targeting help you?"}]},{"type":"paragraph","children":[{"type":"span","value":"These are some of the ways in which you can use geo-targeting to appeal directly to your customers and ultimately increase sales:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Display products specific to a certain climate or culture"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Advertise geographic-specific promotions"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Show weather-related promotions"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Provide localized shipping offers"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Show the closest physical stores"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re curious about how you can use geo-targeting with your SMS campaigns, read more about "},{"url":"/articles/digital-marketing/how-sms-geofencing-inspires-high-conversion-retail-foot-traffic-sms/","type":"link","children":[{"type":"span","value":"how SMS geofencing can be used to inspire high conversion retail foot traffic"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"The benefits of SMS marketing for businesses","description":"The brevity and simplicity of SMS, far from being disadvantages, make it ideal for both businesses and customers.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633160887-jgjgjgjfjfjghhj.jpg?auto=format","id":"DatoCmsAsset-25984277"}},"internalName":"The benefits of SMS marketing for businesses","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633160906-jgjgjgjfjfjghhj.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633160906-jgjgjgjfjfjghhj.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633160906-jgjgjgjfjfjghhj.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633160906-jgjgjgjfjfjghhj.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgLCgoNDg4NDQ0LDh0NDg4YFx8ZGBYVFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7OzU7OzU7NS81Ly8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwAEBf/EAB4QAAEFAAIDAAAAAAAAAAAAAAEAAgMFMQQhERIT/8QAFQEBAQAAAAAAAAAAAAAAAAAABQT/xAAZEQADAQEBAAAAAAAAAAAAAAAAAQIREgP/2gAMAwEAAhEDEQA/ACrkXcLY+nBXqq+YI9S9nJ9dK1Ksn46iF7V0XOVgxmXUUjdCiFOKT41RLRWySVK0/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633160906-jgjgjgjfjfjghhj.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgLCgoNDg4NDQ0LDh0NDg4YFx8ZGBYVFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7OzU7OzU7NS81Ly8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwAEBf/EAB4QAAEFAAIDAAAAAAAAAAAAAAEAAgMFMQQhERIT/8QAFQEBAQAAAAAAAAAAAAAAAAAABQT/xAAZEQADAQEBAAAAAAAAAAAAAAAAAQIREgP/2gAMAwEAAhEDEQA/ACrkXcLY+nBXqq+YI9S9nJ9dK1Ksn46iF7V0XOVgxmXUUjdCiFOKT41RLRWySVK0/9k="}},"id":"DatoCmsTemplateArticle-62246191","title":"The benefits of SMS marketing for businesses","slug":"the-benefits-of-sms-marketing-for-businesses","meta":{"updatedAt":"2022-11-09T12:41:20.932+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Benefits of SMS marketing"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The status of SMS Messaging"}]},{"type":"paragraph","children":[{"type":"span","value":"Consistently, studies have found SMS – whether sent between individuals or via bulk SMS – are almost guaranteed to be read. Today, you’re already flooded with information and various media bleeping for your attention. Knowing that SMS messages will actually be read is massively advantageous. The proof is in the data."}]},{"type":"paragraph","children":[{"url":"http://www.marketingcharts.com/online/significant-proportion-of-sms-responses-occur-in-first-15-minutes-30364/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"One of the most extensive studies"}]},{"type":"span","value":" was done in 2013. Data gathered from 1,500 networks, across 42 mobile operating systems and many countries found that SMS messages received a response within the first 15 minutes. This occurred in nearly 60% of the time."}]},{"type":"paragraph","children":[{"type":"span","value":"There’s more. Product marketing manager at Adobe, Mickael Bentz, notes that: “Email open rates are great at 20-30 percent. But according to a Dynmark report, SMS blows that away at 98 percent open rate! In fact, 90 percent are read within 3 seconds.”"}]},{"type":"paragraph","children":[{"type":"span","value":"This is thanks to two powerful reasons: first, the constraints of SMS force the messages to be short and, second, connectivity to the internet is not a requirement. Almost all other forms of media have no constraint on their content and require people to be online in order to receive it."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Why SMS marketing?"}]},{"type":"paragraph","children":[{"type":"span","value":"The benefits of SMS marketing over other forms of messaging are primarily due to being read and engaged with. With so much media fighting for a person’s attention, there’s no guarantee all the resources, time and effort that goes into creating, say, a slick, beautiful design will pay off. People skip ads, close windows and ignore emails all the time."}]},{"type":"paragraph","children":[{"type":"span","value":"Whether it’s individual or marketing material, the brevity and simplicity of SMS make it ideal for both businesses and customers. For businesses, it means simplifying a message, refining what must be conveyed and knowing there’s a high chance people will read the message. The constraints of SMS are not limitations but guarantee they’ll be read. Before customers even have time to decide whether to delete or keep an SMS, they’ve already consumed its content!"}]},{"type":"paragraph","children":[{"type":"span","value":"To take advantage of SMS, try the "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":". Getting started is super easy and with the ability to send messages all over the world, there’s no better time to start enhancing your marketing strategies than right now."}]}]}}}},{"seo":{"title":"The benefits of SMS marketing for businesses","description":"The brevity and simplicity of SMS, far from being disadvantages, make it ideal for both businesses and customers.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633776076-fortis-microfinance-bank-alerts-customers-using-clickatell-sms-receipts-300x117.jpg?auto=format","id":"DatoCmsAsset-26809370"}},"internalName":"The benefits of SMS marketing for businesses","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633776151-fortis-microfinance-bank-alerts-customers-using-clickatell-sms-receipts-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633776151-fortis-microfinance-bank-alerts-customers-using-clickatell-sms-receipts-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633776151-fortis-microfinance-bank-alerts-customers-using-clickatell-sms-receipts-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633776151-fortis-microfinance-bank-alerts-customers-using-clickatell-sms-receipts-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgLCgoNDg4NDQ0LDh0NDg4YFx8ZGBYVFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7OzU7OzU7NS81Ly8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwAEBf/EAB4QAAEFAAIDAAAAAAAAAAAAAAEAAgMFMQQhERIT/8QAFQEBAQAAAAAAAAAAAAAAAAAABQT/xAAZEQADAQEBAAAAAAAAAAAAAAAAAQIREgP/2gAMAwEAAhEDEQA/ACrkXcLY+nBXqq+YI9S9nJ9dK1Ksn46iF7V0XOVgxmXUUjdCiFOKT41RLRWySVK0/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633776151-fortis-microfinance-bank-alerts-customers-using-clickatell-sms-receipts-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgLCgoNDg4NDQ0LDh0NDg4YFx8ZGBYVFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7OzU7OzU7NS81Ly8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwAEBf/EAB4QAAEFAAIDAAAAAAAAAAAAAAEAAgMFMQQhERIT/8QAFQEBAQAAAAAAAAAAAAAAAAAABQT/xAAZEQADAQEBAAAAAAAAAAAAAAAAAQIREgP/2gAMAwEAAhEDEQA/ACrkXcLY+nBXqq+YI9S9nJ9dK1Ksn46iF7V0XOVgxmXUUjdCiFOKT41RLRWySVK0/9k="}},"id":"DatoCmsTemplateArticle-64306377","title":"The benefits of SMS marketing for businesses","slug":"the-benefits-of-sms-marketing-for-businesses","meta":{"updatedAt":"2022-10-26T21:40:03.084+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Benefits of SMS marketing"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The status of SMS Messaging"}]},{"type":"paragraph","children":[{"type":"span","value":"Consistently, studies have found SMS – whether sent between individuals or via bulk SMS – are almost guaranteed to be read. Today, you’re already flooded with information and various media bleeping for your attention. Knowing that SMS messages will actually be read is massively advantageous. The proof is in the data."}]},{"type":"paragraph","children":[{"url":"http://www.marketingcharts.com/online/significant-proportion-of-sms-responses-occur-in-first-15-minutes-30364/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"One of the most extensive studies"}]},{"type":"span","value":" was done in 2013. Data gathered from 1,500 networks, across 42 mobile operating systems and many countries found that SMS messages received a response within the first 15 minutes. This occurred in nearly 60% of the time."}]},{"type":"paragraph","children":[{"type":"span","value":"There’s more. Product marketing manager at Adobe, Mickael Bentz, notes that: “Email open rates are great at 20-30 percent. But according to a Dynmark report, SMS blows that away at 98 percent open rate! In fact, 90 percent are read within 3 seconds.”"}]},{"type":"paragraph","children":[{"type":"span","value":"This is thanks to two powerful reasons: first, the constraints of SMS force the messages to be short and, second, connectivity to the internet is not a requirement. Almost all other forms of media have no constraint on their content and require people to be online in order to receive it."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Why SMS marketing?"}]},{"type":"paragraph","children":[{"type":"span","value":"The benefits of SMS marketing over other forms of messaging are primarily due to being read and engaged with. With so much media fighting for a person’s attention, there’s no guarantee all the resources, time and effort that goes into creating, say, a slick, beautiful design will pay off. People skip ads, close windows and ignore emails all the time."}]},{"type":"paragraph","children":[{"type":"span","value":"Whether it’s individual or marketing material, the brevity and simplicity of SMS make it ideal for both businesses and customers. For businesses, it means simplifying a message, refining what must be conveyed and knowing there’s a high chance people will read the message. The constraints of SMS are not limitations but guarantee they’ll be read. Before customers even have time to decide whether to delete or keep an SMS, they’ve already consumed its content!"}]},{"type":"paragraph","children":[{"type":"span","value":"To take advantage of SMS, try the "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":". Getting started is super easy and with the ability to send messages all over the world, there’s no better time to start enhancing your marketing strategies than right now."}]}]}}}},{"seo":{"title":"Ecommerce development trends for 2017","description":"Clickatell gives its thoughts on the usage of mobile devices for online shopping in 2017 and the rise of virtual sales assistants in ecommerce development.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633161069-hgddy.jpg?auto=format","id":"DatoCmsAsset-25984290"}},"internalName":"Ecommerce development trends for 2017","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960559","name":"Retail","slug":"retail"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633161095-hgddy.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633161095-hgddy.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633161095-hgddy.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633161095-hgddy.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQDggLFg8ODiEQCwwNDh0NFhESFx8xGBYfFhUaHysjHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdHRw7Ly8vLy81Oy8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYD/8QAIhAAAQIDCQAAAAAAAAAAAAAAAQADAgYxBAURExQhMkJR/8QAFQEBAQAAAAAAAAAAAAAAAAAABQT/xAAZEQADAAMAAAAAAAAAAAAAAAAAAQIDEiH/2gAMAwEAAhEDEQA/AKlq/mo+wTT19M6fkFBWcn0p1wnIqUbgpsVvEkjOYZngs8J3QoebCcKoV2qD6jp//9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633161095-hgddy.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQDggLFg8ODiEQCwwNDh0NFhESFx8xGBYfFhUaHysjHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdHRw7Ly8vLy81Oy8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYD/8QAIhAAAQIDCQAAAAAAAAAAAAAAAQADAgYxBAURExQhMkJR/8QAFQEBAQAAAAAAAAAAAAAAAAAABQT/xAAZEQADAAMAAAAAAAAAAAAAAAAAAQIDEiH/2gAMAwEAAhEDEQA/AKlq/mo+wTT19M6fkFBWcn0p1wnIqUbgpsVvEkjOYZngs8J3QoebCcKoV2qD6jp//9k="}},"id":"DatoCmsTemplateArticle-62246197","title":"Ecommerce development trends for 2017","slug":"ecommerce-development-trends-for-2017","meta":{"updatedAt":"2022-11-28T11:27:36.900+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"eCommerce development trends"}]},{"type":"paragraph","children":[{"type":"span","value":"Shoppers are feeling safer about shopping online as ecommerce payment methods become more secure. Research has found that the average US consumer spends at least $1,800 per year online, a number that’s set to increase next year and in years to come."}]},{"type":"paragraph","children":[{"type":"span","value":"Predictions are that online spending in the US will generate between $355 billion and $392.5 billion this year. And this number is expected to exceed $400 billion per year by 2018."}]},{"type":"paragraph","children":[{"type":"span","value":"Along the way there will be new software developed to improve the user experience of buying online. A couple of years ago we wouldn't have dreamed about what we're seeing in dev now. So what's next? Here are some of the top, crazy ecommerce development trends expected in 2017."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Mobile shopping will reach dizzying heights"}]},{"type":"paragraph","children":[{"type":"span","value":"More and more shoppers are going to be using their smartphones and tablets to make purchases online next year. According to "},{"url":"http://www.gartner.com/newsroom/id/2971917","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"think tank Gartner"}]},{"type":"span","value":", US customers' mobile engagement behavior will drive mobile commerce revenue in the US to 50 percent of US digital commerce revenue. A recent Gartner survey found that mobile commerce currently generates 22 percent of digital commerce revenue. Developers will have to think carefully about creating ecommerce payment methods which integrate seamlessly into online stores optimized for mobile."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Virtual sales assistance"}]},{"type":"paragraph","children":[{"type":"span","value":"As much as consumers like to shop online, many do miss the personalized experience of interacting with sales assistants. That’s where virtual sales assistants will come in. This will allow shoppers’ questions, concerns and comments to be conveyed and answered in real-time. Basic questions can be answered by bots which will be programmed to learn how to interact with queries. Other, more complex, issues will be answered by sales staff."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Improved return processes"}]},{"type":"paragraph","children":[{"type":"span","value":"The one downside to online shopping is the inability for consumers to hold or test products and to try on clothing. This leads to a return rate as high as one in three orders. A highly anticipated ecommerce development trend to look out for in 2017 is an automated return processing system. This will allow returns software solutions to be integrated within the ecommerce store, offering customers a user-friendly portal to complete their returns."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Internet of Things (IoT)"}]},{"type":"paragraph","children":[{"url":"https://www.mckinsey.de/files/unlocking_the_potential_of_the_internet_of_things_full_report.pdf","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Research by McKinsey"}]},{"type":"span","value":" has found that using IoT in commerce could increase revenue to between $410 billion to $1.2 trillion by 2025. Ecommerce stores will begin using connected devices to communicate with shoppers, track their behaviors and send them customized offers."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Increased ecommerce development security measures"}]},{"type":"paragraph","children":[{"type":"span","value":"Of course, all of these added benefits for customers will do little unless their details are safe and they feel secure while completing their purchases. Online credentials and personal details are becoming more valuable by the day and that’s why ecommerce security is becoming increasingly important. Hackers are willing to pay big money for these in order to exploit social accounts, take personal information and, ultimately, steal cash."}]},{"type":"paragraph","children":[{"type":"span","value":"As ecommerce increases in popularity and market share, it's essential for ecommerce retailers to authenticate user details with more than just a password. Find out more about how to safeguard your customer interactions with "},{"url":"/articles/information-security/when-to-use-2-factor-authentication/","type":"link","children":[{"type":"span","value":"two-factor authentication"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"The pros and cons of smart homes","description":"Clickatell looks and the pros and cons of smart homes in terms of security, convenience and environmentally friendliness.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633161311-hfgf.jpg?auto=format","id":"DatoCmsAsset-25984310"}},"internalName":"The pros and cons of smart homes","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633161342-hfgf.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633161342-hfgf.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633161342-hfgf.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633161342-hfgf.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoSDhgSDhUZDhkSFh0dHR8fGCIfFhUdHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFhw7NS8vLy81Oy8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAHAQUGAP/EACAQAAEEAQQDAAAAAAAAAAAAAAEAAgMEcQUGEUEjJDT/xAAWAQEBAQAAAAAAAAAAAAAAAAABBQD/xAAZEQADAQEBAAAAAAAAAAAAAAAAAQIDEQT/2gAMAwEAAhEDEQA/AE7XIo5KjuT0hPeVGOR5DT2mbWT6TsIb3KfOcow1aYXmjKPqurVeQFKsbnxBcrc+i+GUI//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633161342-hfgf.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoSDhgSDhUZDhkSFh0dHR8fGCIfFhUdHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFhw7NS8vLy81Oy8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAHAQUGAP/EACAQAAEEAQQDAAAAAAAAAAAAAAEAAgMEcQUGEUEjJDT/xAAWAQEBAQAAAAAAAAAAAAAAAAABBQD/xAAZEQADAQEBAAAAAAAAAAAAAAAAAQIDEQT/2gAMAwEAAhEDEQA/AE7XIo5KjuT0hPeVGOR5DT2mbWT6TsIb3KfOcow1aYXmjKPqurVeQFKsbnxBcrc+i+GUI//Z"}},"id":"DatoCmsTemplateArticle-62246207","title":"The pros and cons of smart homes","slug":"the-pros-and-cons-of-smarthomes","meta":{"updatedAt":"2023-01-05T09:27:44.248+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","marks":["strong"],"value":"How safe is home automation?"}]},{"type":"paragraph","children":[{"type":"span","value":"Smart homes are often referred to as being safer than traditional homes. But the reality is that home automation can easily give hackers access to information about your space. Researchers at "},{"url":"https://www.sciencedaily.com/releases/2014/07/140724093659.htm","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Saarland University"}]},{"type":"span","value":" found that these systems allow criminals to gain insight into the behavioral patterns of homeowners. The researchers were able to gain knowledge about the ventilation and heating of the homes as well as, more worryingly, the times when the homeowners were absent. The conclusion of the research was that more work needs to be done to make home automation more secure."}]},{"type":"paragraph","children":[{"type":"span","value":"There are a number of measures homeowners can take to ensure their home automation system is safe. These include using secure internet access, changing passwords often, and updating applications."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How can home automation make your home safer?           "}]},{"type":"paragraph","children":[{"type":"span","value":"Home automation can however also make your home safer by providing you with the ability to view your home at all times. You can have cameras, motions detectors, and locks installed which will allow you to control the doors of your home from wherever you might be. Some examples of when this is especially useful are being able to let in a contractor who you’re expecting or “answering” the door and telling the person outside that you’re not interested in what they’re offering. This sends a strong message that someone is home, even when you’re at your office many miles away."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What are the other advantages and disadvantages of these systems?"}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Advantages"}]},{"type":"paragraph","children":[{"type":"span","value":"- Convenience. All of your products will be programmed to your needs."}]},{"type":"paragraph","children":[{"type":"span","value":"- Customization. You can include as many or as few of these products as you choose."}]},{"type":"paragraph","children":[{"type":"span","value":"- Security. As mentioned above, smart homes are well-known for their improved security."}]},{"type":"paragraph","children":[{"type":"span","value":"- Ease. It’s quick and simple to install these systems."}]},{"type":"paragraph","children":[{"type":"span","value":"- Environmentally friendly. Thermostats, air conditioning, and lighting can all be controlled for optimal energy efficiency."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Disadvantages"}]},{"type":"paragraph","children":[{"type":"span","value":"- Cost. Some smart products can be fairly expensive."}]},{"type":"paragraph","children":[{"type":"span","value":"- Learning. There may be some learning curve for non-tech savvy people."}]},{"type":"paragraph","children":[{"type":"span","value":"- Reliability. Smart homes are reliant on your internet connection."}]},{"type":"paragraph","children":[{"type":"span","value":"If you're interested in home automation and smart homes, read about how you can"},{"url":"/articles/technology/home-automation-is-there-still-a-case-for-sms-with-the-internet-of-things/","type":"link","children":[{"type":"span","value":" integrate SMS with your project"}]},{"type":"span","value":". The major advantage of SMS is that it can reach you anywhere in the world, even if your mobile data is switched off. Some of the most used and loved instances of using SMS in home automation include instructing your coffee pot or oven to switch on at certain times. That way you’ll be greeted when you arrive home with the scent of freshly brewed coffee or your dinner."}]}]}}}},{"seo":{"title":"How to use SMS messaging to securely grow your business","description":"Find out how the exceptionally high reach and read rate of SMS messaging will continue to be an important channel for business communications.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633161521-jhj.jpg?auto=format","id":"DatoCmsAsset-25984319"}},"internalName":"How to use SMS messaging to securely grow your business","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633161546-jhj.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633161546-jhj.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633161546-jhj.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633161546-jhj.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoODQgLCg0ODQwKBwgKFSQNDQ4YFxMlGBYVFhUaHysjGh0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAsQHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABQQGB//EAB0QAAEEAwEBAAAAAAAAAAAAAAEAAwQxBREhEgL/xAAVAQEBAAAAAAAAAAAAAAAAAAADBP/EABkRAAMAAwAAAAAAAAAAAAAAAAABAhESMf/aAAwDAQACEQMRAD8A0D5ktEjqZxpLYbtVJknY6m8YnxaeoQTbySMlJb1aEpyZOrQj1RRPD//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633161546-jhj.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoODQgLCg0ODQwKBwgKFSQNDQ4YFxMlGBYVFhUaHysjGh0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAsQHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABQQGB//EAB0QAAEEAwEBAAAAAAAAAAAAAAEAAwQxBREhEgL/xAAVAQEBAAAAAAAAAAAAAAAAAAADBP/EABkRAAMAAwAAAAAAAAAAAAAAAAABAhESMf/aAAwDAQACEQMRAD8A0D5ktEjqZxpLYbtVJknY6m8YnxaeoQTbySMlJb1aEpyZOrQj1RRPD//Z"}},"id":"DatoCmsTemplateArticle-62246212","title":"How to use SMS messaging to securely grow your business","slug":"how-to-use-sms-messaging-to-securely-grow-your-business","meta":{"updatedAt":"2023-01-05T11:06:44.448+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","marks":["strong"],"value":"The present and future of SMS for business"}]},{"type":"paragraph","children":[{"url":"http://www.lightreading.com/services/mobile-services/business-sms-drives-messaging-market-growth-finds-report/d/d-id/724773","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"As a recent report noted"}]},{"type":"span","value":", globally “the use of SMS as a channel for business communications will continue to grow over the next 10 years.” This might fly in the face of what we all see every day with live feeds, social media and so on. However, this does not take into account that, despite complexity, other forms of communication might not be best for business. As the report notes, this growth is driven by “the ability of SMS to reach 99.99 percent of mobile devices globally with a 90 percent read rate.”"}]},{"type":"paragraph","children":[{"type":"span","value":"That is an incredible benefit to any business wanting to make an impact in a world where people are saturated with media devices yearning for attention. It’s no wonder that despite being one of the oldest ways to communicate in the modern world, it’s still promising for today’s business."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The benefits of SMS messaging for your business"}]},{"type":"paragraph","children":[{"type":"span","value":"Many forget that just as there have been new avenues to reach customers, there’s also been an increase in control – meaning people can shut off, ignore and easily miss attempts from businesses to get their attention."}]},{"type":"paragraph","children":[{"type":"span","value":"But that shows precisely why we must use SMS. Consider: in America, almost everyone has a phone, "},{"url":"http://www.pewresearch.org/fact-tank/2013/06/06/cell-phone-ownership-hits-91-of-adults/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"according to Pew"}]},{"type":"span","value":". Even the continent of Africa is known as the “mobile continent”, due to the massive number of mobile phones in use. As one article "},{"url":"http://www.africanbusinessreview.co.za/technology/2529/How-SMS-and-voice-services-are-boosting-African-banks","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"notes"}]},{"type":"span","value":": “Mobile penetration is expected to reach 79 percent in Africa by 2020.” Mobile phones are everywhere, even in places we think would not use them. "},{"url":"https://www.statista.com/statistics/262950/global-mobile-subscriptions-since-1993/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"One estimate"}]},{"type":"span","value":" says there are over 7 billion cellphone subscriptions worldwide."}]},{"type":"paragraph","children":[{"type":"span","value":"To receive an SMS, people don’t need the latest smartphone. SMS messaging works for any mobile device, even those without internet access. And if you are almost guaranteed the recipient will read these, it’s no wonder more businesses opt for bulk SMS services and related products."}]},{"type":"paragraph","children":[{"type":"span","value":"People are also more likely to read SMS messages due to their size. Everyone knows they have character limits unlike, say, emails. Immediacy is key and that’s why these get read. Brevity combined with simplicity make these ideal. This means if you’re using a "},{"url":"/products/sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"bulk SMS service"}]},{"type":"span","value":", you’re sending more refined, shorter messages – and brevity always makes for better marketing."}]},{"type":"paragraph","children":[{"type":"span","value":"If you want to see your business grow, SMS must be an avenue you take. Consider Clickatell’s SMS products and get started by "},{"url":"/sign-up/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"signing up for a free account"}]},{"type":"span","value":" today."}]}]}}}},{"seo":{"title":"Demystifying Artificial Intelligence buzzwords","description":"Clickatell explains key concepts in AI including artificial intelligence, machine intelligence as well as machine & deep learning.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633161705-try.jpg?auto=format","id":"DatoCmsAsset-25987571"}},"internalName":"Demystifying Artificial Intelligence buzzwords","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960539","name":"Insight Circle","slug":"insight-circle"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ4LDhgQDg0NDh0NDhEWFx8aGBYTFiEaHysjHR0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7LzUvLy81NTsvLy8vLzU1Ly87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB8QAAEDBAMBAAAAAAAAAAAAAAEAAgUEESExAxMUEv/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAP/EABoRAAIDAQEAAAAAAAAAAAAAAAADAQIRMSH/2gAMAwEAAhEDEQA/AGaanOJ7DdwQOLnKYVdvobQmYJ6nZKWo5x9+ztZrZ0KKedNk4penJFnBRJtM42GSrTq2cJWXGn//2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633161725-try.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ4LDhgQDg0NDh0NDhEWFx8aGBYTFiEaHysjHR0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7LzUvLy81NTsvLy8vLzU1Ly87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgABB//EAB8QAAEDBAMBAAAAAAAAAAAAAAEAAgUEESExAxMUEv/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAP/EABoRAAIDAQEAAAAAAAAAAAAAAAADAQIRMSH/2gAMAwEAAhEDEQA/AGaanOJ7DdwQOLnKYVdvobQmYJ6nZKWo5x9+ztZrZ0KKedNk4penJFnBRJtM42GSrTq2cJWXGn//2Q=="}},"id":"DatoCmsTemplateArticle-62246521","title":"Demystifying Artificial Intelligence buzzwords","slug":"demystifying-artificial-intelligence-buzzwords","meta":{"updatedAt":"2023-01-05T11:16:33.005+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AI Buzzwords"}]},{"type":"paragraph","children":[{"type":"span","value":"Much research in this field has led to new advances and improvements in this space, leading to new research in the areas of artificial intelligence, machine intelligence, machine learning, and deep learning. But what do these words and terms mean? How are they related to each other?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Artificial intelligence"}]},{"type":"paragraph","children":[{"type":"span","value":"This is the overarching term that encompasses all of these research areas. It is usually defined as the science of making computers complete tasks that usually require human intelligence, like learning, decision making and problem-solving."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Machine intelligence"}]},{"type":"paragraph","children":[{"type":"span","value":"Many data scientists believe that machine learning is a term interchangeable with artificial intelligence. The term machine intelligence tends to be more popular in Europe while artificial intelligence is more popular in the US. According to "},{"url":"https://research.google.com/pubs/MachineIntelligence.html","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Research at Google"}]},{"type":"span","value":", they are “at the forefront of innovation in machine intelligence, with active research exploring virtually all aspects of machine learning, including deep learning and more classical algorithms. Exploring theory as well as application, much of our work on language, speech, translation, visual processing, ranking, and prediction relies on machine intelligence.”"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Machine learning"}]},{"type":"paragraph","children":[{"type":"span","value":"This sector of artificial intelligence refers to the software research area which allows algorithms to improve through self-learning using data without human intervention. An example of this is when a"},{"url":"https://www.technologyreview.com/s/541276/deep-learning-machine-teaches-itself-chess-in-72-hours-plays-at-international-master/","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" deep learning machine taught itself chess"}]},{"type":"span","value":" in 72 hours to play at the International Master Level."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Deep learning"}]},{"type":"paragraph","children":[{"type":"span","value":"Deep learning is an offshoot of machine learning based on a set of algorithms that attempt to model high-level abstractions in data. Deep learning tries to copy the functions of the inner layers of the human brain. It’s been successful in areas like image recognition, language translation, and email security."}]},{"type":"paragraph","children":[{"type":"span","value":"Artificial intelligence and related fields are expected to bring new levels of automation and personalization to all areas of our lives. If you’re interested in learning more, click through to our Twitter page, "},{"url":"https://twitter.com/clickatell/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"@Clickatell"}]},{"type":"span","value":", where there’s a constant conversation around these topics."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"3 reasons why omnichannel marketing works best","description":"Find out more about omnichannel marketing and how it differs from a traditional multichannel marketing approach.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633161923-gjhgrtggttrt65.jpg?auto=format","id":"DatoCmsAsset-25987584"}},"internalName":"3 reasons why omnichannel marketing works best","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633161994-gjhgrtggttrt65.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633161994-gjhgrtggttrt65.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633161994-gjhgrtggttrt65.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633161994-gjhgrtggttrt65.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgRFQ0ODg0NDQ0NEhcNDREYFxMZGBYVIhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAwQHDscFh07NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAECBAb/xAAgEAACAAQHAAAAAAAAAAAAAAAAAQIDBAUREhMhIzFB/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwQC/8QAGREAAwEBAQAAAAAAAAAAAAAAAAECERMD/9oADAMBAAIRAxEAPwDVTb8lK7KkF51cUA5z4iFJ6YXlIyp4HZl0hgW7HAFc3lELzRPVvT//2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633161994-gjhgrtggttrt65.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgRFQ0ODg0NDQ0NEhcNDREYFxMZGBYVIhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAwQHDscFh07NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAECBAb/xAAgEAACAAQHAAAAAAAAAAAAAAAAAQIDBAUREhMhIzFB/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwQC/8QAGREAAwEBAQAAAAAAAAAAAAAAAAECERMD/9oADAMBAAIRAxEAPwDVTb8lK7KkF51cUA5z4iFJ6YXlIyp4HZl0hgW7HAFc3lELzRPVvT//2Q=="}},"id":"DatoCmsTemplateArticle-62246528","title":"3 reasons why omnichannel marketing works best","slug":"3-reasons-why-omnichannel-marketing-works-best","meta":{"updatedAt":"2023-01-05T11:25:19.621+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Why omnichannel marketing is important"}]},{"type":"paragraph","children":[{"type":"span","value":"Omnichannel marketing is one of the business buzzwords many non-marketers roll their eyes at but it refers to a significant shift from the multichannel marketing approach: Customers are now offered an integrated experience. This means that no matter how the customer chooses to engage with you, whether it’s via your website, mobile app, Facebook page, a phone call, or in your physical store, they’ll have the exact same experience. How they engage makes no difference to what they encounter in their purchasing journey with you."}]},{"type":"paragraph","children":[{"type":"span","value":"If your business has all of the above-listed channels available to your customers, you may consider yourself to be actively participating in creating an omnichannel experience for your customers. However, when you’ve put together an omnichannel marketing campaign you’re offering your customers the option of moving between the different channels with no glitch in their experience of your brand. You understand they may start in your mobile app, move to your website and actually make contact or conclude a purchase on the telephone. With this understanding in mind all your channels are seamlessly integrated and the experience is fluid for the customer."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Why does omnichannel marketing and engagement work?"}]},{"type":"paragraph","children":[{"type":"span","value":"Because it puts the customer first. The customer chooses how they want to engage with your brand and which channel is suitable to them at that moment. Many companies run different campaigns across different channels. This means the channels and various campaigns remain disparate silos of different information. Not so if you’re operating with an omnichannel marketing strategy."}]},{"type":"paragraph","children":[{"type":"span","value":"Here are three reasons why you should embrace an omnichannel marketing strategy."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"1. Your brand becomes the most trusted service or product provider"}]},{"type":"paragraph","children":[{"type":"span","value":"When you implement an omnichannel marketing strategy all your channels of communication result in a holistic experience for your customer. The information your customers find on your website is reflective of what’s on your Facebook business page and other channels as well as in-store. This shows that they can trust you - when you offer special deals or launch a new product, it is legitimate."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"2. It simplifies your marketing message"}]},{"type":"paragraph","children":[{"type":"span","value":"An omnichannel marketing strategy simplifies and streamlines the message you want to send your customers. If your messages are disjointed, your audience may become dismissive of them and less likely to engage with your brand resulting in less loyalty – and purchases."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"3. It underpins your customer retention efforts and motivates buying behavior"}]},{"type":"paragraph","children":[{"type":"span","value":"Your customers will respond positively to a fluid experience. Being able to engage via your website while in-store, for example, while they’re looking for a specific product and then being able to complete the purchase easily motivates buying behavior. They’ll continue supporting your business when all channels and employees are working together seamlessly."}]},{"type":"paragraph","children":[{"type":"span","value":"To find out more about successfully managing your customers’ experiences with your brand, have a look at our blog about how companies are now looking to "},{"url":"/articles/customer-relationship-management/the-new-face-of-crm-customer-experience/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"up the ante on their CRM to deliver on excellent customer experience"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Why startups are counting on the Internet of Things","description":"Clickatell discusses how the growth of the Internet of Things has been exploited by startups such as Greenbird and Worldsensing.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633777281-istock96327189x1440x560-768x299.jpg?auto=format","id":"DatoCmsAsset-26809390"}},"internalName":"Why startups are counting on the Internet of Things","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633777471-istock96327189x1440x560-768x299.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633777471-istock96327189x1440x560-768x299.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633777471-istock96327189x1440x560-768x299.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633777471-istock96327189x1440x560-768x299.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEgoQDhgQDRkPDh0NFhEOFxUZGCIfFhUaKysjJh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIhw7LzUvLzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwADCP/EACMQAAEDAgUFAAAAAAAAAAAAAAIAAQUDkQQRIjJRBhMUFTH/xAAWAQADAAAAAAAAAAAAAAAAAAACBAX/xAAaEQACAwEBAAAAAAAAAAAAAAABAgADURMR/9oADAMBAAIRAxEAPwCn3MQNRnasP3lF0Z1BGHhBFqo3Wc3Ms9z3RdBmfYHWV0FhbYBrBMc2KloxqOb1RuolZIGfjtqK6iW6PsoJUvk//9k="},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633777471-istock96327189x1440x560-768x299.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEgoQDhgQDRkPDh0NFhEOFxUZGCIfFhUaKysjJh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIhw7LzUvLzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwADCP/EACMQAAEDAgUFAAAAAAAAAAAAAAIAAQUDkQQRIjJRBhMUFTH/xAAWAQADAAAAAAAAAAAAAAAAAAACBAX/xAAaEQACAwEBAAAAAAAAAAAAAAABAgADURMR/9oADAMBAAIRAxEAPwCn3MQNRnasP3lF0Z1BGHhBFqo3Wc3Ms9z3RdBmfYHWV0FhbYBrBMc2KloxqOb1RuolZIGfjtqK6iW6PsoJUvk//9k="}},"id":"DatoCmsTemplateArticle-62246532","title":"Why startups are counting on the Internet of Things","slug":"why-startups-are-counting-on-the-internet-of-things","meta":{"updatedAt":"2023-01-06T08:09:24.014+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"One area of increasing interest is the Internet of Things. This is the concept where all sorts of devices are connected and communicating because of the internet. The idea here is to facilitate useful data between devices, providing convenience to the user. Phones can talk to computers, parking lots can display real-time information to drivers and so on. Due to the possibilities, it’s no wonder that startups are finding a new home here too."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Startup culture and the Internet of Things"}]},{"type":"paragraph","children":[{"type":"span","value":"Startup culture is one premised on acting fast, growing quickly and adjusting where necessary. This makes it an ideal space to explore the Internet of Things. Complications arise since it’s not merely about having the technology or app development, but whether that technology can communicate."}]},{"type":"paragraph","children":[{"type":"span","value":"One area startups love to explore is the smart city – the idea of a space where, in real-time, the environment can inform and aid us with data. It benefits startups because if they manage to secure a successful pitch, they will make it big. After all, we’re talking literally city-sized projects."}]},{"type":"paragraph","children":[{"type":"span","value":"Take, for example, the startup Greenbird and their “MeterCloud”. This is, as "},{"url":"http://www.informationweek.com/iot/10-iot-startups-you-need-to-know/d/d-id/1325235?image_number=2","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Information Week summarizes"}]},{"type":"span","value":": “a middleware framework that provides a communication layer between all sorts of meters, appliances, generation facilities, and accounting systems.” This is operating with a number of devices, relaying useful information to multiple sources. Importantly, it facilitates communication and integration that otherwise wouldn’t exist. This is the epitome of the Internet of Things. And the focus on new, unexplored technology that can deliver enormous benefits is the essence of startup culture."}]},{"type":"paragraph","children":[{"type":"span","value":"Another prominent startup is Worldsensing, which focuses its efforts on developing sophisticated input measurements – hence the name. For example, the startup recently focused on smart on-screen parking in Dubai with their “Fastprk” project. 100 sensors, installed in each street parking space of a road, sent continuous information to two gateways. This was connected to the Internet for real-time data transmission."}]},{"type":"paragraph","children":[{"type":"span","value":"As Parking-Net "},{"url":"http://www.parking-net.com/parking-news/worldsensing-s-l/fastprk-dubai","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"summarizes"}]},{"type":"span","value":": “Fastprk is a smart city system helping drivers to find a parking space quicker and allows cities to manage their parking spaces more efficiently.”"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"What you can learn from this"}]},{"type":"paragraph","children":[{"type":"span","value":"The lesson here is that combining forward thinking with creating a niche is the best way to grow your business. These startups aren’t big companies like Google or Apple, but they’re using their understanding of the latest technology to carve out areas that will grow. Smart cities, sophisticated measuring tools, and easy-to-access data are all things everyone wants in today’s fast-moving world."}]},{"type":"paragraph","children":[{"type":"span","value":"There are all sorts of other "},{"url":"/articles/technology/3-benefits-of-the-internet-of-things-for-start-ups/","type":"link","children":[{"type":"span","value":"benefits the Internet of Things can have for startups"}]},{"type":"span","value":". But, regardless of what business you’re in, these lessons are useful for every business person."}]}]}}}},{"seo":{"title":"What is the difference between B2B and B2C customer support?","description":"Clickatell explains the difference between B2B and B2C customer support and their different CRM requirements.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633162324-y.jpg?auto=format","id":"DatoCmsAsset-25987609"}},"internalName":"What is the difference between B2B and B2C customer support?","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960528","name":"Customer Engagement","slug":"customer-engagement"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633162353-y.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633162353-y.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633162353-y.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633162353-y.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoOCA4SDRYNDhYQDRYNEBYNEA0OFxUZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAFAQQHAP/EABsQAAICAwEAAAAAAAAAAAAAAAABAgUDMTMR/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwIA/8QAFhEBAQEAAAAAAAAAAAAAAAAAAQAS/9oADAMBAAIRAxEAPwDTctuo4n4HO8cWynl5B89M2CRmp3jmjgGOiSsEC3//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633162353-y.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoOCA4SDRYNDhYQDRYNEBYNEA0OFxUZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAFAQQHAP/EABsQAAICAwEAAAAAAAAAAAAAAAABAgUDMTMR/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwIA/8QAFhEBAQEAAAAAAAAAAAAAAAAAAQAS/9oADAMBAAIRAxEAPwDTctuo4n4HO8cWynl5B89M2CRmp3jmjgGOiSsEC3//2Q=="}},"id":"DatoCmsTemplateArticle-62246538","title":"What is the difference between B2B and B2C customer support?","slug":"what-is-the-difference-between-b2b-and-b2c-customer-support","meta":{"updatedAt":"2022-11-10T13:01:41.739+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"B2B and B2C customers"}]},{"type":"paragraph","children":[{"type":"span","value":"Your customer relationship management strategies should be comprehensive and take a robust approach to handle how you manage all types of customer queries or complaints. The type of strategy you employ will differ depending on the type of business you have. In the business-to-business (B2B) arena, you’re facing clients who are businesses too. Most times this results in fewer issues but when they do arise, the solutions can be tricky to find and implement. On the other hand, when your offering is in the business-to-consumer (B2C) market you’ll find yourself handling many different issues and concerns with a variety of different clients but the solutions can usually be found quite quickly."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"B2B and B2C customer support are similar strategies to manage"}]},{"type":"paragraph","children":[{"type":"span","value":"Business and individual customers have very different requirements. They have vastly different budgets, their turnaround expectation differs, as does their loyalty. This means that your customer relationship management team needs to be trained in unique ways to handle complaints and queries from your specific customer group. They’ll also need different tools to do their job. Even the customer relationship management (CRM) system you employ will be different. A one-size-fits-all approach could risk your reputation, level of efficiency, and ultimately your business’ success."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"The specific differences between B2B and B2C customer support"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"How they scope for suppliers and service providers"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Businesses have to run thorough evaluations of a selection of suppliers before deciding on who to use. There’s also a lot of red tapes to get through. Many companies want to receive quotes from their three top supplier choices before they make a final decision. Obtaining quotes and presenting options takes time. Individual customers, however, evaluate a company’s brand and reputation. They prefer to work off references from their friends, family, or colleagues. Their budgets are also far smaller than that of a business so they’re likely to be swayed by proven value for money and after-sales service, as well as customer support."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"How they manage their expectations of after-sales service"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Business customers often want to have an ongoing long-term relationship with their service provider or supplier because it’s an enormous amount of work finding a new one. They expect reliability to be at an all-time high, along with continuous customer support and they appreciate a company that follows up with superior after-sales service. A company that can show its B2B customer that they're able to deliver on these aspects of customer relationship management is bound to retain its customers. Your individual consumer doesn’t need as much attention if they’re satisfied with your product or service. But, should there be an issue they will become very demanding. Also, individual customers are now able to take their experience of your brand to social media, which means that if you don’t attend to their complaint or query within their expected time frame your business could come under fire online."}]},{"type":"paragraph","children":[{"type":"span","value":"When you draw up a comparison of the expectations of B2B and B2C customer support one similarity for all customers (big and small) is that they require and appreciate real-time two-way communication. This is most successful with the likes of an SMS two-way communication tool. It can be easily implemented into your CRM solutions."}]},{"type":"paragraph","children":[{"type":"span","value":"Read more about CRM in the mobile marketing environment by reading our blog which outlines the "},{"url":"/articles/customer-relationship-management/10-mobile-crm-best-practices-for-implementation-development-crm/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"10 mobile CRM best practices for implementation and development"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Artificial intelligence and what it means for your business","description":"Artificial Intelligence used to be the stuff of science fiction but is increasingly turning into a reality for some business applications.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633162551-yt.jpg?auto=format","id":"DatoCmsAsset-25987642"}},"internalName":"Artificial intelligence and what it means for your business","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633162577-yt.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633162577-yt.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633162577-yt.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633162577-yt.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgTEg0LDg0NDg0NFxYNFg0MFxUZGBYVFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIhw7Ly8vNTsvLzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYF/8QAHhAAAQMEAwAAAAAAAAAAAAAAAAECBRIhMkEDBBH/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABkRAAIDAQAAAAAAAAAAAAAAAAABAhEhA//aAAwDAQACEQMRAD8AvOzMpTYUWa9aZXPiLaAw5xQu8HJGZa1l1AnJhVoAvSDt6f/Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633162577-yt.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgTEg0LDg0NDg0NFxYNFg0MFxUZGBYVFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIhw7Ly8vNTsvLzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYF/8QAHhAAAQMEAwAAAAAAAAAAAAAAAAECBRIhMkEDBBH/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABkRAAIDAQAAAAAAAAAAAAAAAAABAhEhA//aAAwDAQACEQMRAD8AvOzMpTYUWa9aZXPiLaAw5xQu8HJGZa1l1AnJhVoAvSDt6f/Z"}},"id":"DatoCmsTemplateArticle-62246543","title":"Artificial intelligence and what it means for your business","slug":"artificial-intelligence-and-what-it-means-for-your-business","meta":{"updatedAt":"2023-01-06T08:47:31.225+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"What AI means for your business"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is artificial intelligence?"}]},{"type":"paragraph","children":[{"type":"span","value":"Simply put, AI is a subfield of computer science. "},{"url":"http://www.computerworld.com/article/2906336/emerging-technology/what-is-artificial-intelligence.html","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"As Computer World points out"}]},{"type":"span","value":", the goal of AI researchers is “to enable the development of computers that are able to do things normally done by people – in particular, things associated with people acting intelligently.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Many people only know about AI because of science-fiction films like 2001: A Space Odyssey, The Terminator or The Matrix. Here, due to the known capabilities of computers, humanity is either defeated or overtaken by their own creation. If intelligence is what makes humans number one, but we create machines that are more intelligent, doesn’t that mean we’re in danger?"}]},{"type":"paragraph","children":[{"type":"span","value":"The reality is far more mundane. AI is merely an aspect of technological progress, aimed at benefitting us in terms of making our tech more efficient. Indeed, as "},{"url":"https://www.theatlantic.com/magazine/archive/2013/11/the-man-who-would-teach-machines-to-think/309529/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"many researchers have pointed out"}]},{"type":"span","value":", what many so easily label “AI” is nothing more than the conclusion of smarter, faster computing abilities. In summary, "},{"url":"https://www.fastcompany.com/3023657/what-does-artificial-intelligence-really-mean-anyway","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"says tech reporter Joshua Rivera"}]},{"type":"span","value":": “copying biology is really damn hard.”"}]},{"type":"paragraph","children":[{"type":"span","value":"What you need to consider, of course, is artificial intelligence applications. Technological progress is a great endeavor, but it must be practical for the ordinary user."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How can we use AI?"}]},{"type":"paragraph","children":[{"type":"span","value":"As Bloomberg "},{"url":"https://www.bloomberg.com/news/articles/2015-12-08/why-2015-was-a-breakthrough-year-in-artificial-intelligence","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"reported"}]},{"type":"span","value":", 2015 was an incredible year for AI. Google was on the cover of scientific journal "},{"type":"span","marks":["emphasis"],"value":"Nature"},{"type":"span","value":" with a system able to learn to play and master old Atari games without directions. Atari was a famous, old video game system and each game had different rules and ways to play. This, traditionally, would require enormous amounts of input from engineers to work – but with AI, the system could learn by itself."}]},{"type":"paragraph","children":[{"type":"span","value":"Even Facebook has taken artificial intelligence seriously and when Facebook begins looking at new technology, other businesses must take note. Facebook “built a way to let computers describe images to blind people.” Making technology accessible is an excellent way to benefit your business, as it broadens your client base and considers people who are so often ignored by progress."}]},{"type":"paragraph","children":[{"type":"span","value":"There is also a new Skype system that automatically translates one language to another. Overcoming language barriers is a massive benefit to any business since this means being able to operate in any region and appeal to anyone."}]},{"type":"paragraph","children":[{"type":"span","value":"Each aspect is beneficial in its own way, thus showing precisely what artificial intelligence applications can do for people. For business people, AI must be considered as a way to benefit companies and practice."}]},{"type":"paragraph","children":[{"type":"span","value":"AI will continue to be a hot topic for everyone. Staying ahead of its development is highly recommended for anyone wanting to benefit their business. To get the latest news on AI and what it means for business, "},{"url":"https://twitter.com/Clickatell","type":"link","children":[{"type":"span","value":"follow Clickatell on Twitter"}]},{"type":"span","value":" as we continue to share and discuss this fascinating, important topic."}]}]}}}},{"seo":{"title":"Cybersecurity and how 2FA can assist","description":"Clickatell offers a guide to 2 factor Authentication including how it works and how it can be used to secure information.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633162824-trjjgg.jpg?auto=format","id":"DatoCmsAsset-25987667"}},"internalName":"Cybersecurity and how 2FA can assist","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633162858-trjjgg.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633162858-trjjgg.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633162858-trjjgg.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633162858-trjjgg.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChILDiAQCw0NDh0NDRUNIxwlGBYVFhUdKSsjJh0oHRUiMDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFhw7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBgABBf/EACAQAAEDBAIDAAAAAAAAAAAAAAEAAgQDBQZREiETMTL/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABkRAAIDAQAAAAAAAAAAAAAAAAACAQMREv/aAAwDAQACEQMRAD8AHa58xpBDSm6Ne5zaAHArEtTRoJooNb4fketKlqxpCp2EPMclmUmdtKiHnzRwPQVJCJGCO2P/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633162858-trjjgg.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChILDiAQCw0NDh0NDRUNIxwlGBYVFhUdKSsjJh0oHRUiMDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFhw7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBgABBf/EACAQAAEDBAIDAAAAAAAAAAAAAAEAAgQDBQZREiETMTL/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABkRAAIDAQAAAAAAAAAAAAAAAAACAQMREv/aAAwDAQACEQMRAD8AHa58xpBDSm6Ne5zaAHArEtTRoJooNb4fketKlqxpCp2EPMclmUmdtKiHnzRwPQVJCJGCO2P/2Q=="}},"id":"DatoCmsTemplateArticle-62246550","title":"Cybersecurity and how 2FA can assist","slug":"cybersecurity-and-how-2fa-can-assist","meta":{"updatedAt":"2022-11-09T13:25:08.707+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"2FA helps with cybersecurity"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"What is 2FA?"}]},{"type":"paragraph","children":[{"type":"span","value":"To define it simply, two-factor authentication is when you use something the customer knows, like a password, and something they have, like a smartphone receiving a one-time password. 2FA can make devices more secure from security attacks and protect them from hacking attempts."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Why is it important and what are the reasons for using it?"}]},{"type":"paragraph","children":[{"type":"span","value":"Two-factor authentication is important because it adds an extra layer of protection and security which hackers will have to bypass. It makes the chances of a cybersecurity hack less likely because it’s more difficult to bypass which disables a certain portion of the hacker community."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Who uses 2FA?"}]},{"type":"paragraph","children":[{"type":"span","value":"You might be using two-factor authentication often without even knowing it. Only once you fully understand what 2FA is will you start noticing it being used fairly often in your daily life. Twitter, Apple, Google, Microsoft, Facebook and Amazon are all examples of some of the big companies concerned about cybersecurity and are using 2FA to authenticate users and purchases."}]},{"type":"paragraph","children":[{"type":"span","value":"Banking and healthcare are sectors which both handle private, personal and sensitive information. Both of these are examples of industries which could benefit from using two-factor authentication."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How can Clickatell Secure help?"}]},{"type":"paragraph","children":[{"url":"/articles/information-security/secure-transactions-with-a-two-factor-authentication-plugin-for-wordpress/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell Secure"}]},{"type":"span","value":" is a mobile-first multifactor authentication suite. Secure is made up of three products, Secure Pin, Secure Grid and Secure Grid Plus. These can be mixed and matched to give your customers the right level of protection. Secure PIN delivers a PIN code via SMS while Secure Grid is an icon-based solution for smartphones which is as simple as tapping an image on your phone's screen. If you'd like more information about Clickatell Secure, watch our"},{"url":"https://www.youtube.com/watch?v=lVZKIXOuvRk","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" informative video"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"What does the Internet of Things mean for your business?","description":"Clickatell examines the potential impact of the Internet of Things on businesses and data gathering.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633163013-yiyy.jpg?auto=format","id":"DatoCmsAsset-25987685"}},"internalName":"What does the Internet of Things mean for your business?","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633163040-yiyy.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633163040-yiyy.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633163040-yiyy.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633163040-yiyy.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCwoRDhgODRkVDh0OFg4OFx4aGBYTFhUdKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDseIiU7Oy8vLy81NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwAECP/EACEQAAEDAwQDAAAAAAAAAAAAAAEAApEDBAUSFCIyBhET/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgQF/8QAGREAAgMBAAAAAAAAAAAAAAAAAQIAElED/9oADAMBAAIRAxEAPwCkM5jW1ARVbKM8T5JYutWtFQSs7anahyMozwL3fBvIygdm2AeakxyXGasRR9moFEs757tv2MqJe77KKchWf//Z"},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633163040-yiyy.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCwoRDhgODRkVDh0OFg4OFx4aGBYTFhUdKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDseIiU7Oy8vLy81NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwAECP/EACEQAAEDAwQDAAAAAAAAAAAAAAEAApEDBAUSFCIyBhET/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgQF/8QAGREAAgMBAAAAAAAAAAAAAAAAAQIAElED/9oADAMBAAIRAxEAPwCkM5jW1ARVbKM8T5JYutWtFQSs7anahyMozwL3fBvIygdm2AeakxyXGasRR9moFEs757tv2MqJe77KKchWf//Z"}},"id":"DatoCmsTemplateArticle-62246555","title":"What does the Internet of Things mean for your business?","slug":"what-does-the-internet-of-things-mean-for-your-business","meta":{"updatedAt":"2023-01-06T09:40:22.434+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"IoT in business"}]},{"type":"paragraph","children":[{"type":"span","value":"Being connected online means that people can have instant conversations with anyone around the world. We can also store and send large amounts of data, and run our entire business from multiple, connected devices. Real-time information is streamed to various platforms, providing users with accurate and timely information to help make the best decisions."}]},{"type":"paragraph","children":[{"type":"span","value":"But, increasingly, more people are demanding the integration of various devices that can communicate with each other for the benefit of the user. This is what leads to the concept of the Internet of Things."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is the Internet of Things?"}]},{"type":"paragraph","children":[{"type":"span","value":"The Internet of Things is simple to define. As the Guardian"},{"url":"https://www.theguardian.com/technology/2015/may/06/what-is-the-internet-of-things-google","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" summarizes"}]},{"type":"span","value":", “It’s about connecting devices over the internet, letting them talk to us, applications, and each other.”"}]},{"type":"paragraph","children":[{"type":"span","value":"Perhaps one of the easiest ways to understand the Internet of Things is with an example. We already know you can now obtain real-time, instant information from a range of devices. Let’s say you’re at work and an app on your phone alerts you to a sudden rainfall. Knowing that this will mean an increase in road accidents, you can then use apps"},{"url":"http://www.techradar.com/news/phone-and-communications/mobile-phones/android-auto-the-ultimate-guide-to-google-navigation-in-the-car-1277409","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" such as Google Maps"}]},{"type":"span","value":" to get real-time traffic updates – and this information can be sent from your phone to your car’s navigation system without you needing to do anything."}]},{"type":"paragraph","children":[{"type":"span","value":"You can also begin controlling the temperature of your home before you return. "},{"url":"https://www.heatgenius.co.uk/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Heat Genius"}]},{"type":"span","value":" is one example that “allows you to control your heating from anywhere via your mobile, laptop or tablet”. This all provides a convenient, safe and economical way to use technology because they’re all able to communicate with each other."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What does this mean for business?"}]},{"type":"paragraph","children":[{"type":"span","value":"Any modern business should have the integration of various devices well within their radar for solutions. It doesn’t necessarily mean trying to develop apps that talk to cars. It’s more about recognizing the reality of connected devices."}]},{"type":"paragraph","children":[{"type":"span","value":"The Internet of Things allows for more efficient data gathering from multiple sources. Considering the vast amounts of data that can be accumulated from various connected sources, businesses have an advantage. Data from users’ homes, offices, cars, phones and browsing habits can all be used to tell you a great deal. Whether it’s seeing how long users spend on specific parts of your website or obtaining feedback on service delivery, data from connected devices can provide thorough, real-time information that you can use to your business’ advantage."}]},{"type":"paragraph","children":[{"type":"span","value":"The diversity of connected devices also means that businesses can start considering the development of new products and services to offer clients. Whether it’s banks offering clients mobile apps, or stores allowing payments with mobile phones, customers expect their convenience to be placed high in terms of priority. This benefits your business too, since what’s convenient and secure for customers is often more efficient for you."}]},{"type":"paragraph","children":[{"type":"span","value":"Of course, while all this is exciting for you and your business, we can’t overlook the security concerns the Internet of Things presents. Consider these security risks of the Internet of Things and ensure that you take the necessary steps to improve security for yourself, your business and your customers. The Internet of Things will benefit your business but, like any tool, we must know what it means to use it efficiently."}]}]}}}},{"seo":{"title":"Security risks of the Internet of Things","description":"Clickatell offers some advice on the risks posed by the Internet of Things and how you can mitigate them.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633163254-urhg.jpg?auto=format","id":"DatoCmsAsset-25987695"}},"internalName":"Security risks of the Internet of Things","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633163298-urhg.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633163298-urhg.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633163298-urhg.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633163298-urhg.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoNDhgVGhUNDh0RFhUQFycZHSIfFiEaKysjGh0oHRUWJDUlKC0vMjIyHSU4PTcwPCsxMi8BCgsLDg0OHAoQHDsdFig7Ly8vLy87Oy8vLy81Ly8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQAGB//EACIQAAECBAcBAAAAAAAAAAAAAAEAAgMEBTEGERQhIlGREv/EABYBAQEBAAAAAAAAAAAAAAAAAAQDAv/EABoRAAIDAQEAAAAAAAAAAAAAAAECABEyMQP/2gAMAwEAAhEDEQA/AGmHZ6TLOLwi69Glosm4FwyyWfYSc75ufU/rhOhdubKxZq7M+bKTmAU+BTNS4viAb9qKlNe8TTuRv2ohMz32OASsz//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633163298-urhg.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoNDhgVGhUNDh0RFhUQFycZHSIfFiEaKysjGh0oHRUWJDUlKC0vMjIyHSU4PTcwPCsxMi8BCgsLDg0OHAoQHDsdFig7Ly8vLy87Oy8vLy81Ly8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQAGB//EACIQAAECBAcBAAAAAAAAAAAAAAEAAgMEBTEGERQhIlGREv/EABYBAQEBAAAAAAAAAAAAAAAAAAQDAv/EABoRAAIDAQEAAAAAAAAAAAAAAAECABEyMQP/2gAMAwEAAhEDEQA/AGmHZ6TLOLwi69Glosm4FwyyWfYSc75ufU/rhOhdubKxZq7M+bKTmAU+BTNS4viAb9qKlNe8TTuRv2ohMz32OASsz//Z"}},"id":"DatoCmsTemplateArticle-62246564","title":"Security risks of the Internet of Things","slug":"security-risks-of-the-internet-of-things","meta":{"updatedAt":"2022-11-09T12:38:21.679+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Computer security risks"}]},{"type":"paragraph","children":[{"type":"span","value":"The Internet of Things is about connecting multiple devices over the internet and allowing them to talk to us, to applications, and to each other. To put it simply, the Internet of Things devices are intended to make our lives easier. But, not everyone is paying attention to the security risks of all these devices – and they should be."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What security risks does the Internet of Things pose?"}]},{"type":"paragraph","children":[{"type":"span","value":"Symantec’s"},{"url":"https://www.symantec.com/connect/blogs/iot-security-risks","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" Internet Security Threat Report Vol 20"}]},{"type":"span","value":", released last year, found that the Internet of Things’ security risks had increased exponentially. Symantec found that in 2014, 52% of health apps – many of which connect to wearable devices – didn’t have privacy policies in place. And, 20 percent of these apps sent personal information, logins, and passwords in clear, readable text."}]},{"type":"paragraph","children":[{"type":"span","value":"Internet of Things (IoT) devices often doesn't have strict security measures in place. “You can't lock a door and leave a window open, and you can't lock the window but leave the garage open,” says Brian Witten, senior director of the Internet of Things at Symantec."}]},{"type":"paragraph","children":[{"type":"span","value":"“Sometimes attackers come in over the bridge from traditional IT systems into ‘operational’ technology (OT) or IoT systems like the blast furnace or factory floor operations, or the networks supporting ATM or POS operations. Sometimes they dial-up cellular modems on these IoT devices, and other times they attack them directly over the Internet.”"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s time to face the facts – the convenience of IoT comes with a whole lot of security risks. According to MIT Information Systems and Technology, one of the biggest issues of these devices is that manufacturers are motivated by profit rather than security."}]},{"type":"paragraph","children":[{"type":"span","value":"For example, some have default passwords that are posted online and cannot be easily changed. Unlike a phone or computer, the software in IoT devices can quickly become outdated without a way to update it."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How can they be made safer?"}]},{"type":"paragraph","children":[{"type":"span","value":"The simplest way to protect your Internet of Things devices from security risks is to disconnect them from the internet when they’re not in use. Update them often or, better yet, set them to update automatically. If your device allows you to configure privacy options, try to limit the amount of information it shares. In addition, ensure that your passwords are unique and strong or choose to use devices or applications that require the use of one-time passwords."}]},{"type":"paragraph","children":[{"type":"span","value":"That’s where"},{"url":"/articles/information-security/when-to-use-2-factor-authentication/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" two-factor authentication"}]},{"type":"span","value":" comes in. Simply put, 2FA uses something the customer knows, like a password, and something they have, like a smartphone receiving a one-time password. Most importantly, two-factor authentication can keep your IoT devices safer from attacks and protected from hacking attempts. Read more about "},{"url":"/articles/information-security/how-two-factor-authentication-protects-against-2016s-biggest-online-security-threats/","type":"link","children":[{"type":"span","value":"how two-factor authentication protects against the biggest online security risks"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"The latest trends in information technology","description":"Clickatell looks at some of the latest innovations in Information Technology including mobility, the Internet of Things and wearable technology.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633164615-ru.jpg?auto=format","id":"DatoCmsAsset-25987755"}},"internalName":"The latest trends in information technology","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960539","name":"Insight Circle","slug":"insight-circle"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633164741-ru.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633164741-ru.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633164741-ru.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633164741-ru.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSDggLDg0XGA0QDg0NDh0NDRENFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFhw7Ly8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAEBQD/xAAcEAACAgMBAQAAAAAAAAAAAAAAAQQxAgMRURP/xAAVAQEBAAAAAAAAAAAAAAAAAAADBP/EABkRAAIDAQAAAAAAAAAAAAAAAAADAQJhE//aAAwDAQACEQMRAD8AvzM9TVhNfx9DzG+WExb5ZPygezsEzstLVmJcxvlmFhNQJdh//9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633164741-ru.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSDggLDg0XGA0QDg0NDh0NDRENFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFhw7Ly8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAEBQD/xAAcEAACAgMBAQAAAAAAAAAAAAAAAQQxAgMRURP/xAAVAQEBAAAAAAAAAAAAAAAAAAADBP/EABkRAAIDAQAAAAAAAAAAAAAAAAADAQJhE//aAAwDAQACEQMRAD8AvzM9TVhNfx9DzG+WExb5ZPygezsEzstLVmJcxvlmFhNQJdh//9k="}},"id":"DatoCmsTemplateArticle-62246691","title":"The latest trends in information technology","slug":"the-latest-trends-in-information-technology","meta":{"updatedAt":"2023-01-06T09:53:24.058+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Trends in IT"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Mobility"}]},{"type":"paragraph","children":[{"type":"span","value":"Today, you have devices in your pocket more powerful than the rockets NASA sent to the moon. You could probably conduct your entire business from your phone if you have the right apps. Mobility will increasingly become embraced as a key concept for technology, since people prefer not being locked down to, say, filling out a document. Businesses too have long recognized this by using business process automation to improve operations."}]},{"type":"paragraph","children":[{"type":"span","value":"No one will claim they prefer a giant, landline phone that takes up a whole room to an iPhone 6. Customers, too, will want this from the businesses they operate with, especially as we refine our marketing technology and improve industrial analytics."}]},{"type":"paragraph","children":[{"type":"span","value":"As "},{"type":"span","marks":["emphasis"],"value":"Think with Google"},{"url":"https://www.thinkwithgoogle.com/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" notes"}]},{"type":"span","value":": “shopping-related searches increased 120% [from 2015-2016]. With this growth, retailers are finding that mobile plays a critical role in driving shoppers in-store.”"}]},{"type":"paragraph","children":[{"type":"span","value":"You’re more likely to be met with approval from customers if you provide options that cater to their mobile needs. This means more sales. But you need to be creating such an environment today before it hits your business in the coming years. It’s time to consider refining your digital and mobile-focused solutions."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The Internet of Things (IoT)"}]},{"type":"paragraph","children":[{"type":"span","value":"You’ve already seen "},{"url":"/articles/technology/3-benefits-of-the-internet-of-things-for-start-ups/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"the importance of the Internet of Things"}]},{"type":"span","value":". Sticking with the idea of being connected, the future will almost certainly be about linking devices. You’ll be able to analyze your car with your phone, get email alerts from your home and more. All of this speaks to an ongoing realization that the greatest value is information, which is central to the Internet of Things. Customers know this, so should you."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Wearable technology"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the best advances in technology has certainly been the rise of wearable technology. Whether it’s Google Glass or the Apple Watch, the world is seeing more devices recognize users as people. This is why modern phones can track users’ movements, steps, heartbeats and all manner of activity. This might be scary to some, but speaks to the ongoing recognition of information gathering. And, as noted before, business process automation is one example of the effective use of gathered data."}]},{"type":"paragraph","children":[{"type":"span","value":"With data obtained from industrial analytics, you should be taking note of exactly which devices people are using and in what way. You might start deciding that your apps are more useful on Apple watches than iPhones, for example. This has been central to developing information technology and will only continue. Don’t be surprised if you start seeing customers wanting solutions suitable for their wrists."}]},{"type":"paragraph","children":[{"type":"span","value":"This isn’t about what we want, but what customers want. Identifying trends such as these could help you provide solutions before customers even realize they need them. For example, "},{"url":"/case-studies/customer-relationship-management/qwise/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Qwise was able to offer more efficient and responsive service"}]},{"type":"span","value":" to its clients using "},{"url":"/legal/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"time critical alerts and notifications"}]},{"type":"span","value":". Clickatell’s messaging technology provided Qwise engineers with flexibility and the ability to react to alerts straight away. It’s these sorts of solutions that every business must consider when aiming to stay ahead of the information technology curve."}]}]}}}},{"seo":{"title":"Market your startup directly to your audience with marketing automation software","description":"Clickatell offers advice for startups who want to use SMS marketing with marketing automation software.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633165265-dkt.jpg?auto=format","id":"DatoCmsAsset-25987761"}},"internalName":"Market your startup directly to your audience with marketing automation software","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633165365-dkt.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633165365-dkt.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633165365-dkt.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633165365-dkt.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgRFQ0OGQ0NDQ0NFxENDREYFxUZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAMHC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAECAwT/xAAbEAACAgMBAAAAAAAAAAAAAAABAwACBCExEf/EABYBAQEBAAAAAAAAAAAAAAAAAAIBAP/EABcRAQEBAQAAAAAAAAAAAAAAAAEAAhL/2gAMAwEAAhEDEQA/AKsdQ9mhzAunYKpkMA7Ge+9qbMIEd7aOY6tx2KBsp1wTuKbkqLf/2Q=="},"width":300,"height":157},"url":"https://www.datocms-assets.com/54467/1633165365-dkt.jpg?auto=format","width":300,"title":null,"height":157,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgRFQ0OGQ0NDQ0NFxENDREYFxUZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAMHC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAECAwT/xAAbEAACAgMBAAAAAAAAAAAAAAABAwACBCExEf/EABYBAQEBAAAAAAAAAAAAAAAAAAIBAP/EABcRAQEBAQAAAAAAAAAAAAAAAAEAAhL/2gAMAwEAAhEDEQA/AKsdQ9mhzAunYKpkMA7Ge+9qbMIEd7aOY6tx2KBsp1wTuKbkqLf/2Q=="}},"id":"DatoCmsTemplateArticle-62246700","title":"Market your startup directly to your audience with marketing automation software","slug":"market-your-startup-directly-to-your-audience-with-marketing-automation-software","meta":{"updatedAt":"2023-01-06T12:33:20.341+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"You’re probably toying around with different marketing tactics."}]},{"type":"paragraph","children":[{"type":"span","value":"As you grow, you’re likely to hire some external professionals to manage your marketing strategy. For now, while your business is still in its infancy, it’s all on you. Because digital marketing is such a buzzword in all industries at the moment, you’re probably considering how to run a simple yet effective digital marketing strategy for your startup. And good thinking. You should look into that but also don’t forget that the “offline” community is just as important. We’ve put “offline” in quotation marks because we’re referring to all things that aren’t necessarily preceded by a “www” or a “http”. Making use of SMS as an alternative to email marketing and in conjunction with marketing automation software is the ideal setup for your small business."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"The offline and online communities are waiting to be engaged."}]},{"type":"paragraph","children":[{"type":"span","value":"In order to get your name out there you need to engage in some direct marketing. This may sound scary but direct marketing can be very effective. The most successful type of direct marketing in the offline world is SMS marketing which is one of the better alternatives to email marketing and integrates well with marketing automation software. "}]},{"type":"paragraph","children":[{"type":"span","value":"Marketing automation software is (usually) highly customizable and, when used together with SMS you’re able to communicate very effectively with both staff and clients. Just take a look at the likes of "},{"url":"https://zapier.com/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Zapier"}]},{"type":"span","value":". Zapier automates everything. Check out how to amplify your customer support with personalized SMS automation and how to easily automate SMS messaging for your e-commerce site."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Every industry from banking, insurance, healthcare and even e-commerce can benefit from making use of marketing automation software together with SMS marketing."}]},{"type":"paragraph","children":[{"type":"span","value":"Via SMS you’ll be able to send vital information to staff members working offsite or alert customers to any delay or pertinent information about specific projects. You can also inform customers of special offers and remind your staff of the upcoming changes in procedure. And you can send out information regarding each of your clients’ accounts. Ultimately, it helps to lighten the manual load for your staff and SMS helps to personalize your relationships with your clients. And, you can win new clients."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Sending out automated SMS messages to your client base or database of prospective clientele can win them over."}]},{"type":"paragraph","children":[{"type":"span","value":"Why? Because SMS is an intentional, deliberate, brief but personal message. The customer feels they’ve been chosen and included in the audience of people you want to message. If you use their first name in the text message, you’re going even further to show them you want to specifically connect with them. And, every single customer or client out there enjoys being valued by their service providers. What’s more, Mashable shared this"},{"url":"http://mashable.com/2012/07/13/text-message-marketing-infographic/#MLdO9hYmoiqT","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" infographic by Mogreet"}]},{"type":"span","value":", showing that according to their research people are expected to check their phones 150 times a day at the very least. This is the reason why you can rest assured that up to 98 percent of text messages are opened."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Nowadays everyone is jumping on the bandwagon."}]},{"type":"paragraph","children":[{"type":"span","value":"This year Forbes reported that Facebook are making an attempt at including an"},{"url":"http://www.forbes.com/sites/jeanbaptiste/2016/04/30/facebook-adds-voice-calls-text-messaging-to-messenger-for-android/#255088d73c02","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" SMS service with their Messenger"}]},{"type":"span","value":". There are now apps that you can download to schedule personal SMS messages to your friends and family in a similar fashion to scheduling social media posts for your business on apps like Hootsuite. In April it was announced that Adobe has created a remarketing tool that’ll generate automatic SMSes that highlight great features, discounts or special offers likely to be of interest to the user. This is based on the user’s behaviour and the tracking of websites they have visited."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"So, you want to implement an SMS marketing strategy?"}]},{"type":"paragraph","children":[{"type":"span","value":"That’s great. It’ll help you build your business but you must ensure that your customers will consider this SMS communication to be a value-add and not a distraction. Once you’ve ascertained what your audience is after, you can implement the marketing automation software to send them what they want."}]},{"type":"paragraph","children":[{"type":"span","value":"Be sure to get to know and understand the rules of SMS marketing and make sure you abide by them at all times. Start off with these "},{"url":"/articles/digital-marketing/5-insights-to-help-you-run-a-successful-sms-marketing-campaign/","type":"link","children":[{"type":"span","value":"5 Insights to help you run a successful SMS marketing campaign"}]},{"type":"span","value":". Our "},{"url":"/whitepapers/mobile-marketing-guide-2nd-edition/","type":"link","children":[{"type":"span","value":"Mobile Marketing Guide"}]},{"type":"span","value":" is also a great place to learn more about how to smartly integrate mobile marketing into your overall communication plan."}]}]}}}},{"seo":{"title":"Just launched: Local two-way messaging in booming Malaysian market","description":"Clickatell is pleased to announce the launch of its two-way SMS messaging service in Malaysia.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633165711-fhf.jpg?auto=format","id":"DatoCmsAsset-25987765"}},"internalName":"Just launched: Local two-way messaging in booming Malaysian market","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960551","name":"Product Insights","slug":"product-insights"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633165850-fhf.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633165850-fhf.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633165850-fhf.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633165850-fhf.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQoTGBgQGg0NDh0VFhEOFxQdGBYfFhUaISsjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAPHDsoIig7Ly8vOzs7OzUvLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwEDBP/EACAQAAECBQUAAAAAAAAAAAAAAAEABQIDBhIxBBETITL/xAAUAQEAAAAAAAAAAAAAAAAAAAAF/8QAHBEAAQMFAAAAAAAAAAAAAAAAAAECIgMSEzEy/9oADAMBAAIRAxEAPwAqcXySIPQW5lqCQZO1wS/dSeLJVrBEbclHoshbAloxtVUUEA6KhB2sJtypSjOQt9KWz//Z"},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633165850-fhf.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQoTGBgQGg0NDh0VFhEOFxQdGBYfFhUaISsjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAPHDsoIig7Ly8vOzs7OzUvLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwEDBP/EACAQAAECBQUAAAAAAAAAAAAAAAEABQIDBhIxBBETITL/xAAUAQEAAAAAAAAAAAAAAAAAAAAF/8QAHBEAAQMFAAAAAAAAAAAAAAAAAAECIgMSEzEy/9oADAMBAAIRAxEAPwAqcXySIPQW5lqCQZO1wS/dSeLJVrBEbclHoshbAloxtVUUEA6KhB2sJtypSjOQt9KWz//Z"}},"id":"DatoCmsTemplateArticle-62246708","title":"Just launched: Local two-way messaging in booming Malaysian market","slug":"just-launched-local-two-way-messaging-in-booming-malaysian-market","meta":{"updatedAt":"2023-01-09T10:12:46.140+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"2Way messaging in Malaysia"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Huge opportunity to reach Malaysian consumers"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s safe to say that Malaysians are a cellphone crazy nation – mobile phones (30,379,000) far outnumber the population (28,250,000)! For every 100 Malaysian citizens, there are "},{"url":"https://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_use","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"143.8 phones waiting to light up with your SMS message"}]},{"type":"span","value":". That’s more mobile phones than Australia and New Zealand have combined."}]},{"type":"paragraph","children":[{"url":"https://www.digitalnewsasia.com/malaysian-smartphone-power-users-predominantly-female","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"According to Vserv"}]},{"type":"span","value":", the number of smartphone users is estimated to reach 11 million during 2016. But what about the other 50% of the population who still use feature phones? SMS is one of the best ways to reach customers using feature phones. With its 98% open rate, SMS still matters hugely. And, in a country like Malaysia where mobile internet is slow and internet usage costs are high, SMS remains an undoubtedly good choice of communication. What’s more, with two-way SMS messaging, you can also receive replies from your customers."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How two-way messaging works"}]},{"type":"paragraph","children":[{"type":"span","value":"Two-way messaging works with a short code or long number that enables customers to reply to your SMS. Cheaper to use than short codes, long numbers are usually the length of a standard local mobile number."}]},{"type":"paragraph","children":[{"type":"span","value":"You are probably well aware of SMS being used for alerts such as when a delivery is on its way or for an OTP (one-time password). However, many Malaysian companies and institutions are using SMS to hear back from their customers."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Get customer feedback with SMS surveys:"},{"type":"span","value":" This is an easy way for a customer to rate a product or service by simply giving it a score out of 5, or replying YES/NO if they would use a service again. Bear in mind that you are not paying for incoming messages, so local two-way numbers are a very cost-effective option."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Competitions:"},{"type":"span","value":" Invite customers to enter a competition by replying with their name and phone number."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Lead generation:"},{"type":"span","value":" SMS is a popular way for financial institutions to encourage customers to reply to an SMS to get a quote for insurance or a loan, or to request a callback."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Test our two-way delivery in Malaysia now"}]},{"type":"paragraph","children":[{"type":"span","value":"With such a large audience of mobile users to reach in Malaysia, your next step really should be to find out more about Clickatell’s 2-way SMS service in Malaysia now. Chat to our "},{"url":"mailto:expertadvisors@clickatell.com","type":"link","children":[{"type":"span","value":"expert sales consultants"}]},{"type":"span","value":" who will be able to help you set up your two-way messaging in Malaysia today."}]}]}}}},{"seo":{"title":"Why cybercrime is a problem and how you can protect yourself","description":"Clickatell discusses cybercrime and its impact worldwide and shows how Clickatell Secure can offer protection.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633166075-qwer.jpg?auto=format","id":"DatoCmsAsset-25987784"}},"internalName":"Why cybercrime is a problem and how you can protect yourself","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960551","name":"Product Insights","slug":"product-insights"},{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"},{"id":"DatoCmsTaxonomyCategory-142960539","name":"Insight Circle","slug":"insight-circle"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633166105-qwer.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633166105-qwer.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633166105-qwer.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633166105-qwer.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIEQ0FDgoXDg0NDQ0OChENDQ0YFxMaGBYfFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscHSU1Ly8vLy81NS8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAEAAIDBQb/xAAdEAABAwUBAAAAAAAAAAAAAAAAAQIxBAUSITID/8QAFgEBAQEAAAAAAAAAAAAAAAAAAQMA/8QAGREAAwADAAAAAAAAAAAAAAAAAAECAwQx/9oADAMBAAIRAxEAPwDLPuC4kbK9VA3cDfKTLFKGdiq6WS1ehAjoEVUoHR//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633166105-qwer.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIEQ0FDgoXDg0NDQ0OChENDQ0YFxMaGBYfFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscHSU1Ly8vLy81NS8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAEAAIDBQb/xAAdEAABAwUBAAAAAAAAAAAAAAAAAQIxBAUSITID/8QAFgEBAQEAAAAAAAAAAAAAAAAAAQMA/8QAGREAAwADAAAAAAAAAAAAAAAAAAECAwQx/9oADAMBAAIRAxEAPwDLPuC4kbK9VA3cDfKTLFKGdiq6WS1ehAjoEVUoHR//2Q=="}},"id":"DatoCmsTemplateArticle-62246719","title":"Why cybercrime is a problem and how you can protect yourself","slug":"why-cybercrime-is-a-problem-and-how-you-can-protect-yourself","meta":{"updatedAt":"2023-01-09T10:27:30.569+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Cyber crime problems and solutions"}]},{"type":"paragraph","children":[{"type":"span","value":"According to"},{"url":"https://us.norton.com/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" recent research released by Norton"}]},{"type":"span","value":", every person across the world lost an average of 21 hours (that’s almost a full day!) and $358 to cybercrime over the past year. If you make decisions in your workplace, this should be a concern for you. An increased number of business transactions such as paying bills, shopping, and trading, have moved online. This, unfortunately, leads to more people becoming susceptible to online crimes."}]},{"type":"paragraph","children":[{"type":"span","value":"“This global trend is no different to what we are experiencing in South Africa, and consumers need to take the power into their own hands by ensuring they are informed on how to protect themselves, especially when doing business online,” says Kalyani Pillay, chief executive of"},{"url":"https://www.sabric.co.za/media-and-news/posts/wise-up-and-watch-out-for-schemes-and-scams/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" South African Banking Risk Information Centre"}]},{"type":"span","value":" (Sabric)."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Cybercrime worldwide"}]},{"type":"paragraph","children":[{"type":"span","value":"According to the Norton report, which surveyed almost 18 000 mobile device users in 17 countries, more than 348 million identities were exposed when identity thieves hacked several trusted institutions."}]},{"type":"paragraph","children":[{"type":"span","value":"The report contained statistics which highlight most people’s aversion to dealing with a hack:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"70% of US consumers would prefer to cancel dinner plans with a close friend than cancel their debit or credit card."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"63% would rather go on a bad date than deal with customer service after a cybersecurity breach."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Another report released this year, the"},{"url":"https://www.blackhat.com/docs/us-16/2016-Black-Hat-Attendee-Survey.pdf","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" Black Hat Attendee Survey 2016"}]},{"type":"span","value":", found that 72% of cyber experts expected to deal with a major data breach over the next year. And a third report, released by"},{"url":"https://info.kpmg.us/content/dam/info/consumer-loss-barometer/pdfs/CLB%20Full%20Report.pdf","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" KPMG"}]},{"type":"span","value":" highlighted the growing threat posed by cybercrime. This report said that eight in 10 cybersecurity executives revealed that their organization had recently experienced an attack."}]},{"type":"paragraph","children":[{"type":"span","value":"“Cyber risk teams within IT prefer a rigid operating model with little or no change other than updates to security processes. Business units, meanwhile, need growth — and that means agility, measured in days and weeks, not months and years. In an era where both agility and data security are essential, companies must achieve vastly greater alignment between their business units and IT,” says Greg Bell, US Leader of KPMG Cyber."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Cybersecurity Solutions"}]},{"type":"paragraph","children":[{"type":"span","value":"This doesn't mean that you have to throw all your connected devices away and give up using the internet forever. As you know the internet can be incredibly beneficial. It’s important now that we find ways to effectively educate others within our organizations on the dangers of cybercrime. It’s become apparent that options like SSL encryption, firewalls, and account monitoring can only do so much. Other layers of protection, like using multifactor authentication and phone security apps to keep login details safe, can also be added to protect both you and your customers."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’ve realised that your workplace needs an extra layer of protection to keep your customers’ data secure, you need to know more about "},{"url":"/articles/information-security/secure-transactions-with-a-two-factor-authentication-plugin-for-wordpress/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Clickatell Secure"}]},{"type":"span","value":", our multifactor authentication suite that keeps information safe. You’ll also find information on securing valuable customer data, and transactions, in our"},{"url":"/white-papers/information-security/buyers-guide-two-factor-authentication/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":" two-factor authentication guide"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Tackle your CRM strategy like a genius","description":"Find out how Clickatell's mobile SMS messaging service can lead to a cost-effective customer relationship management strategy.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633166287-rty.jpg?auto=format","id":"DatoCmsAsset-25987800"}},"internalName":"Tackle your CRM strategy like a genius","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633166349-rty.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633166349-rty.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633166349-rty.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633166349-rty.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQoLDhgQDg0NDhMVDREaLyIdGBYVFhUaHysjGh0oHRUiJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ly8vNS81NTUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYH/8QAIBAAAQMDBQEAAAAAAAAAAAAAAQACAwQFQQcRISQzE//EABQBAQAAAAAAAAAAAAAAAAAAAAT/xAAZEQEAAgMAAAAAAAAAAAAAAAABAAIDETH/2gAMAwEAAhEDEQA/AEaGNkk7dzlXNNbYJaVo3woG3+zVfW0n4N5RKgMXltZme6l2qKCnDweQUJnVI9QITRNchkn/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633166349-rty.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQoLDhgQDg0NDhMVDREaLyIdGBYVFhUaHysjGh0oHRUiJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ly8vNS81NTUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYH/8QAIBAAAQMDBQEAAAAAAAAAAAAAAQACAwQFQQcRISQzE//EABQBAQAAAAAAAAAAAAAAAAAAAAT/xAAZEQEAAgMAAAAAAAAAAAAAAAABAAIDETH/2gAMAwEAAhEDEQA/AEaGNkk7dzlXNNbYJaVo3woG3+zVfW0n4N5RKgMXltZme6l2qKCnDweQUJnVI9QITRNchkn/2Q=="}},"id":"DatoCmsTemplateArticle-62246727","title":"Tackle your CRM strategy like a genius","slug":"tackle-your-customer-relationship-management-strategy-like-a-genius","meta":{"updatedAt":"2023-01-09T10:57:52.378+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Clever CRM strategies"}]},{"type":"paragraph","children":[{"type":"span","value":"CRM solutions are in place to increase customer lifetimes, reduce costs and improve efficiency by creating a single customer view. Through aligned channels of communication, analysis of data garnered and brought together in a single location, and the reporting on findings to the rest of the company, this department can hit their goals."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Moving customer relationship management strategy to mobile"}]},{"type":"paragraph","children":[{"type":"span","value":"According to "},{"url":"http://www.worldometers.info/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Worldometers"}]},{"type":"span","value":", there are approximately 7.4 billion people on planet Earth. Of those, an estimated 5.3 billion have mobile phones. In fact, in 2013 the United Nations released a shocking statistic that, at the time, indicated "},{"url":"http://newsfeed.time.com/2013/03/25/more-people-have-cell-phones-than-toilets-u-n-study-shows/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"approximately 4.5 billion people had access to working toilets but 6 billion people had access to a mobile phone"}]},{"type":"span","value":" (whether they owned it or not)."}]},{"type":"paragraph","children":[{"type":"span","value":"Also, mobile phones are intimate devices that we’re attached to all the time. This means communicating to your customer on their personal device is communicating to them directly and grabbing their attention as quickly as they reach for their phone when it beeps, buzzes and lights up with a notification."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"So, in the marketing game, mobile is king"}]},{"type":"paragraph","children":[{"type":"span","value":"Mobile capabilities widen your audience and keep your existing customers loyal. Going mobile means not only having a site that’s developed for comfortable smart phone or tablet UX but also one that can integrate with social media channels. Your customers want to chat to you directly whether they’re singing your praises or needing to vent. If they can do so on their mobile phones then that’s great. This means that a mobile customer relationship management strategy is imperative for you to stay relevant to your customers.  "}]},{"type":"paragraph","children":[{"type":"span","value":"Quick and easy mobile messaging is a cost-effective CRM solution. It quite literally mobilizes your CRM program through "},{"type":"span","marks":["strong"],"value":"short message service"},{"type":"span","value":" (SMS) functionality. And, this is the best way of sending a direct and specific message directly to your customer. You can use SMS to communicate about special offers or killer deals, as a reminder about an outstanding account payment, or to let your customer know you’re looking forward to seeing them at their next appointment. The uses and the reach to your specific audience are limitless."}]},{"type":"paragraph","children":[{"type":"span","value":"So, tackling your customer relationship management strategy like a genius means using SMS marketing because:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"It’s delivered quickly and it’s opened automatically"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS is the most immediate and direct channel of communication available to marketers. According to "},{"url":"http://mashable.com/2012/07/13/text-message-marketing-infographic/#MLdO9hYmoiqT","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Mogreet"}]},{"type":"span","value":" 98 percent of SMS messages are opened and read, and most are read within three minutes of delivery. What’s more, the networks we operate on are fast and a text message can be delivered within 10 seconds of it being sent."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"It’s engaging, personal and brief"}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re sniffing around for some feedback or you’d like your customers to take part in a quick survey, then asking them to do so via SMS is best. If your customer is loyal they’ll respond quickly with their feedback. In this way you’re able gather information about your customer’s satisfaction or unhappiness, very quickly. This data helps you know when and how to improve your service or products. Once you’ve done so, you can flaunt it about to your customers and invite them to come and test your wares."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"You understand your customer is busy, and SMS marketing is to the point"}]},{"type":"paragraph","children":[{"type":"span","value":"With an SMS you are given 160 characters and no more. Your message has to be quick and punchy and to the point, which even the best copywriters have a problem with. When you’re limited to 160 characters, you’re forced to make it happy and snappy."}]},{"type":"paragraph","children":[{"type":"span","value":"Read our CRM guide and learn more about how you can "},{"url":"/whitepapers/customer-relationship-management/energize-your-crm-program-with-two-way-sms/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"use SMS as part of your Customer Relationship Management Strategy"}]},{"type":"span","value":" to make your customers feel valued."}]}]}}}},{"seo":{"title":"Top benefits of using SMS technology in the Healthcare Industry","description":"Find out how SMS technology, 2 Way messaging is used in the healthcare industry for alerts, reminders and patient feedback.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633166640-fgh.jpg?auto=format","id":"DatoCmsAsset-25987815"}},"internalName":"Top benefits of using SMS technology in the Healthcare Industry","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960631","name":"Healthcare","slug":"healthcare"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633166680-fgh.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633166680-fgh.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633166680-fgh.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633166680-fgh.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChUXDhgSDQ0NDhcMDRENFxUdGBYTFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFig7LzsvOzs7Oy87Oy87Oy8vLzs7Ly87Ly8vOzsvLy81NS8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgMEBf/EAB4QAAEDBQEBAAAAAAAAAAAAAAEAAwUCBxMhMxEE/8QAFgEBAQEAAAAAAAAAAAAAAAAABAIA/8QAGxEAAgEFAAAAAAAAAAAAAAAAAANhARETQVH/2gAMAwEAAhEDEQA/AILXv10MbCdZh+otEgJKtxwTpJ8SpSq+zOfBkx30vZD4EKxEgZDpCdRFOhs8H//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633166680-fgh.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChUXDhgSDQ0NDhcMDRENFxUdGBYTFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFig7LzsvOzs7Oy87Oy87Oy8vLzs7Ly87Ly8vOzsvLy81NS8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgMEBf/EAB4QAAEDBQEBAAAAAAAAAAAAAAEAAwUCBxMhMxEE/8QAFgEBAQEAAAAAAAAAAAAAAAAABAIA/8QAGxEAAgEFAAAAAAAAAAAAAAAAAANhARETQVH/2gAMAwEAAhEDEQA/AILXv10MbCdZh+otEgJKtxwTpJ8SpSq+zOfBkx30vZD4EKxEgZDpCdRFOhs8H//Z"}},"id":"DatoCmsTemplateArticle-62246739","title":"Top benefits of using SMS technology in the Healthcare Industry","slug":"top-benefits-of-using-sms-technology-in-the-healthcare-industry","meta":{"updatedAt":"2023-01-09T11:01:26.585+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS Messaging in healthcare"}]},{"type":"paragraph","children":[{"type":"span","value":"The most obvious and immediate benefit of using SMS technology in the healthcare industry is the ability to provide more effective diagnoses and treatments of patients. However, there are benefits across the board including for your administrative, customer care, internal communications, and marketing departments."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Use SMS alerts for appointment reminders"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS technology is the easiest and most efficient way to communicate with your patients. By automating appointment booking systems, healthcare providers are able to save money and free up administrative time by using SMS alerts for patient appointment reminders. Do you know that annoying problem where patients forget about their appointments? Sending reminders about upcoming appointments directly to your patients’ phone ensures that they’re aware of the time, date and location of their consultation. Problem solved!"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Provide feedback on diagnostic test results via SMS alerts"}]},{"type":"paragraph","children":[{"type":"span","value":"Some test results are obviously of a sensitive nature and healthcare providers would prefer to discuss them face-to-face with their patients. A great deal, however, is of a far less complex nature, and administrative and communication costs could be cut by using SMS alerts to provide patients with their results."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Use SMS technology for prescription reminders"}]},{"type":"paragraph","children":[{"type":"span","value":"There are numerous ways SMS technology can be used to benefit patients and administrative healthcare staff when it comes to prescription reminders. Configure your messages with each patient’s details and automate your messaging to let patients know via an SMS alert when their repeat prescription is about to expire or when they need to collect prescribed medicine."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Create new calls-to-action"}]},{"type":"paragraph","children":[{"type":"span","value":"Many patients will need follow-up phone calls to measure how they’re feeling – perhaps after being prescribed a new regimen of medication. Using 2-way SMS technology, you can allow your patients to respond with a simple “YES” to let you know that they need to schedule another appointment. A simple reply of “No Thanks” from your patient would let you know that everything is okay and that they’re on the mend."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Patient feedback on healthcare services"}]},{"type":"paragraph","children":[{"type":"span","value":"Gathering feedback from patients on the standards of healthcare received is a great way to improve your services. Again, 2-way SMS allows you to collect this information quickly and easily. You could send out a short survey or use an easy to remember shortcode that patients can use to send you their feedback."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Improve internal communications"}]},{"type":"paragraph","children":[{"type":"span","value":"Given the 24/7 nature of the healthcare industry, communication within the organization can often be very lacking. SMS alerts have the ability to keep internal communication infrastructure together. Notify healthcare staff of timetable changes, staff meetings, employee birthdays, urgent notifications, and so much more."}]},{"type":"paragraph","children":[{"type":"span","value":"And there you have it! Just a few of the many instances where SMS technology can be used to benefit healthcare providers. All that’s left is for you to implement these ideas and immediately start reaping the benefits. Clickatell allows you to send messages to multiple locations via the best possible messaging routes. "},{"url":"/sign-up/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Sign up for your free Clickatell account today"}]},{"type":"span","value":" and you’ll get 100 free test credits to start experimenting with how your healthcare service can benefit by making use of SMS alerts."}]}]}}}},{"seo":{"title":"Increase your SMS marketing ROI with perfectly timed messages.","description":"Timing is an important part of any SMS marketing campaign. 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How customers respond to your SMS campaign often depends on the type of content you’re sending. If, for example, you’re sending a message to promote a discounted lunch at your restaurant, consider sending your SMS mid-morning so that you have the best opportunity to tempt your customers into visiting you for their midday meal. On the other hand, messages for an SMS campaign promoting a month-end clothing sale could be sent a few days prior to month-end so that your customers can plan your sale into their monthly budget."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Always respect your customers"}]},{"type":"paragraph","children":[{"type":"span","value":"No matter how you look at it, being able to send an SMS message directly to your customer’s pocket is very powerful. With great power, comes great responsibility. Always try run your SMS marketing campaigns at times when you know you won’t be bothering your customers. Nobody wants to be woken up in the middle of the night by a promotional message! Of course this means that you also need to be mindful of the different time zones that your recipients reside in. This will of course also help increase the efficacy of your campaign and in doing so, increase your ROI."}]},{"type":"paragraph","children":[{"type":"span","value":"By being responsible about the times at which you send out your text messages, you will be a lot less likely to be reported as a spammer, you’ll increase the trust your customers have in your business to act ethically and, in the process, you’re sure to see a positive impact on your ROI."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Plan your SMS campaigns for times that your customers are on the phone"}]},{"type":"paragraph","children":[{"type":"span","value":"While we’re talking about time zones, always plan your SMS messages to be received when you have the best chance of your customers being on their phones. Although most people carry their phones everywhere with them, they still spend more time on them at certain times of the day than others. Avoid messages being delivered during rush hour and at times that your customers are commuting to work or while they’re preparing supper, for example. In the same way, Mondays and Fridays are the days you’re least likely to enjoy the most impact. Experiment with different days of the week and different times of the day to see when your customer base responds best to your messages and then focus on scheduling messages for times that you’ve seen the best response to your campaign."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"url":"/sign-up/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Sign up now"}]},{"type":"span","value":" to start testing your SMS marketing with unlimited free testing in our Sandbox environment."}]}]}}}},{"seo":{"title":"Easily automate SMS messaging for your ecommerce site","description":"Clickatell shows how non coding experts can easily automate SMS messaging for ecommerce sites using these basic steps.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633167160-qwert.jpg?auto=format","id":"DatoCmsAsset-25987823"}},"internalName":"Easily automate SMS messaging for your ecommerce site","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960559","name":"Retail","slug":"retail"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633167160-qwert.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633167160-qwert.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633167160-qwert.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633167160-qwert.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChULDhgXDg0VDiAPFhEYFxMaGBYfIhUmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHC8oFig7OzsvOy87LzsvLy81Ozs7LzsvLy87Oy8vLy8vOy81Ly8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBQD/xAAdEAABBQEAAwAAAAAAAAAAAAABAAIDBAUREiEi/8QAFQEBAQAAAAAAAAAAAAAAAAAABAP/xAAXEQADAQAAAAAAAAAAAAAAAAAAAQIR/9oADAMBAAIRAxEAPwB9d8DVLXFAtqGGIl3Uo3Z3xt408QjXe6SP6KNTFuawkaNmu2D2VlK2YwKwPSsppaCpVp//2Q=="},"width":300,"height":157},"url":"https://www.datocms-assets.com/54467/1633167160-qwert.jpg?auto=format","width":300,"title":null,"height":157,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChULDhgXDg0VDiAPFhEYFxMaGBYfIhUmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHC8oFig7OzsvOy87LzsvLy81Ozs7LzsvLy87Oy8vLy8vOy81Ly8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBQD/xAAdEAABBQEAAwAAAAAAAAAAAAABAAIDBAUREiEi/8QAFQEBAQAAAAAAAAAAAAAAAAAABAP/xAAXEQADAQAAAAAAAAAAAAAAAAAAAQIR/9oADAMBAAIRAxEAPwB9d8DVLXFAtqGGIl3Uo3Z3xt408QjXe6SP6KNTFuawkaNmu2D2VlK2YwKwPSsppaCpVp//2Q=="}},"id":"DatoCmsTemplateArticle-62246747","title":"Easily automate SMS messaging for your ecommerce site","slug":"easily-automate-sms-messaging-for-your-e-commerce-site","meta":{"updatedAt":"2023-01-09T11:27:51.027+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"SMS automation for e-commerce with Zapier"}]},{"type":"paragraph","children":[{"type":"span","value":"In a nutshell, Zapier puts the power of APIs into any non-coder’s hands. Through a ‘Zap’, it automates an event between a trigger in one app and action in another. For example, if a customer loads a cart of items in Shopify (trigger), send an SMS via Clickatell two days later (action). Ecommerce and SMS were made for each other – here are a few ideas on bringing the two together."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Add a shopper to an SMS database and send them offers"}]},{"type":"paragraph","children":[{"type":"span","value":"If someone buys something from you once, there is a good chance they will visit you again. Save their mobile number to an SMS database and keep them in the loop on anything from online promotions and new product lines to real-life store openings. Zapier makes it easy to integrate "},{"url":"https://zapier.com/zapbook/magento/","type":"link","children":[{"type":"span","value":"Magento"}]},{"type":"span","value":", for example, with "},{"url":"https://zapier.com/zapbook/clickatell/","type":"link","children":[{"type":"span","value":"Clickatell SMS messaging"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Confirm order and delivery"}]},{"type":"paragraph","children":[{"type":"span","value":"Although most e-Commerce platforms confirm orders via email, it’s a good idea to do so via SMS as well. Integrate text messaging into your "},{"url":"https://zapier.com/zapbook/bigcartel/","type":"link","children":[{"type":"span","value":"Big Cartel"}]},{"type":"span","value":" site, and send customers updates on their orders – if there is a delivery delay, if an item is in/out of stock, etc."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Drive customers back to abandoned shopping carts"}]},{"type":"paragraph","children":[{"type":"span","value":"The online environment can be a distracting place, so it’s very common for customers to abandon a full cart before checkout. "},{"url":"http://www.getelastic.com/cart-abandonment-stats-infographic/","type":"link","children":[{"type":"span","value":"With less than half"}]},{"type":"span","value":" of basket abandonment follow-up emails being opened, SMS is the ideal real-time option to drive customers back to their carts. Match up your "},{"url":"https://zapier.com/zapbook/bigcommerce/","type":"link","children":[{"type":"span","value":"Bigcommerce"}]},{"type":"span","value":" site with SMS messaging with the help of a quick ‘Zap’."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Send a survey SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS is also a versatile customer service tool to integrate with your e-commerce site. You can ask a customer to rate their experience, ask for feedback on a product, or offer after-sales support."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Please remember:"},{"type":"span","value":" When it comes to SMS messaging, all subscribers must give their consent before you can start sending messages. Never start uploading numbers into a database without proof of consent."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"How to easily set up SMS integration"}]},{"type":"paragraph","children":[{"type":"span","value":"You can automate SMS messaging to improve the success of your e-commerce site in a few easy steps – here’s how:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://zapier.com/sign-up/","type":"link","children":[{"type":"span","value":"Create a Zapier account."}]}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"/sign-up/","type":"link","children":[{"type":"span","value":"Sign up for a Clickatell account"}]},{"type":"span","value":"."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"From your Zapier dashboard, select ‘Make a New Zap’."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Search for your e-commerce platform, then search for Clickatell. Then click ‘Make a Zap’."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Set up the trigger – e.g. when an order is ready for shipping."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Set up the action – e.g. send an SMS via the Clickatell app to notify the customer."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Then you’re all set!"}]},{"type":"paragraph","children":[{"type":"span","value":"Visit Zapier now to see if your "},{"url":"https://zapier.com/zapbook/#sort=popular&filter=ecommerce","type":"link","children":[{"type":"span","value":"e-commerce platform"}]},{"type":"span","value":" supports Zaps and SMS integration."}]}]}}}},{"seo":{"title":"5 Insights to help you run a successful SMS marketing campaign","description":"Clickatell offers some tips and advice on how to run a successful SMS marketing campaign.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1632919193-clickatell-delivers-breaking-news-to-european-commission-300x118.jpg?auto=format","id":"DatoCmsAsset-25417662"}},"internalName":"5 Insights to help you run a successful SMS marketing campaign","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1632919193-clickatell-delivers-breaking-news-to-european-commission-300x118.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1632919193-clickatell-delivers-breaking-news-to-european-commission-300x118.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1632919193-clickatell-delivers-breaking-news-to-european-commission-300x118.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1632919193-clickatell-delivers-breaking-news-to-european-commission-300x118.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDRMNDg0NDQ0NDhMNDREYFxMZGBYTFhUmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDsdFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABAMFBv/EAB0QAAICAgMBAAAAAAAAAAAAAAABAgQFIRIxUQP/xAAVAQEBAAAAAAAAAAAAAAAAAAADAv/EABkRAAIDAQAAAAAAAAAAAAAAAAECABExA//aAAwDAQACEQMRAD8A1sZ/FrTQhkJwjtMWrt+shyLfAF+ag5GRmI2MVrEWuwK6m9AUFWshm72f/9k="},"width":300,"height":118},"url":"https://www.datocms-assets.com/54467/1632919193-clickatell-delivers-breaking-news-to-european-commission-300x118.jpg?auto=format","width":300,"title":null,"height":118,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDRMNDg0NDQ0NDhMNDREYFxMZGBYTFhUmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDsdFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABAMFBv/EAB0QAAICAgMBAAAAAAAAAAAAAAABAgQFIRIxUQP/xAAVAQEBAAAAAAAAAAAAAAAAAAADAv/EABkRAAIDAQAAAAAAAAAAAAAAAAECABExA//aAAwDAQACEQMRAD8A1sZ/FrTQhkJwjtMWrt+shyLfAF+ag5GRmI2MVrEWuwK6m9AUFWshm72f/9k="}},"id":"DatoCmsTemplateArticle-62246763","title":"5 Insights to help you run a successful SMS marketing campaign","slug":"5-insights-to-help-you-run-a-successful-sms-marketing-campaign","meta":{"updatedAt":"2023-01-30T12:13:21.906+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Running Successful SMS marketing campaigns"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"1.  Clear call-to-action"}]},{"type":"paragraph","children":[{"type":"span","value":"Before launching your SMS marketing campaign you need to consider what your goals are. Communicate your objectives clearly to your staff and integrate your SMS campaigns seamlessly into all aspects of your company’s marketing strategy. Don’t think of SMS as separate from your other campaigns. Once you understand what it is you want to achieve and how it will affect other marketing aspects of your business, decide on a powerful call-to-action. If a customer does not understand what they are reading in an SMS or exactly what they need to do once they’ve read it, your campaign will fail. A capitalized keyword and short code should be very clearly presented in your SMS to encourage convenient engagement."}]},{"type":"paragraph","children":[{"url":"/articles/digital-marketing/how-to-write-high-conversion-sms-marketing-messages/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Click here"}]},{"type":"span","value":" for more insight into how to write high conversion SMS messages."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"2.  Incentives"}]},{"type":"paragraph","children":[{"type":"span","value":"Once your campaign is sent out, it will disrupt your customer’s day. Don’t take for granted the short time it takes to read an SMS. Energize your customer relationship management program by always offering your customers a little something extra to ensure that they are opt-in. Discounted offers, exclusive privileges, limited access or unique specials are a great way to guarantee engagement with your campaign. Personalizing messages also creates a sense of familiarity and respect and 2 way SMS is a valuable way to engage and gain insight into your market."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"3.   Be compliant"}]},{"type":"paragraph","children":[{"type":"span","value":"Customers should opt-in to your offers by simply texting a keyword to a short code. This easily ensures that you have a buy-in from your clientele, which means they won’t feel spammed. Mobile communication legislation and compliance requirements can sometimes pose obstacles. Your SMS campaign does need to adhere to certain legal requirements. These often include adding terms and conditions, an opt-out option and disclosing any additional SMS charges. It is important that you familiarize yourself with the specific regulations applicable to the territories you are sending messages to."}]},{"type":"paragraph","children":[{"type":"span","value":"Read more about "},{"url":"/faqs/answer/what-are-country-specific-sms-regulations/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"country-specific regulations"}]},{"type":"span","value":" or contact our sales advisors via the following "},{"url":"https://www.clickatell.com/contact/contact-sales/","type":"link","children":[{"type":"span","value":"web form"}]},{"type":"span","value":". They’re experienced in delivering messages globally and will assist you in making a success of your SMS marketing campaign."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"4. Immediate and consistent"}]},{"type":"paragraph","children":[{"type":"span","value":"Because your SMS is certain to be delivered to your consumer almost immediately, you need to utilize and leverage this for the good of your campaign. Promote special offers that are time sensitive or events that take place in the near future. Once you have buy-in from your customers, don’t spam them, but you do need to be consistent. Most successful campaigns connect with their consumers on a weekly basis."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"5. Integrate and measure"}]},{"type":"paragraph","children":[{"type":"span","value":"Your SMS campaign should be fully integrated with your traditional marketing and media advertising like TV, print, radio and social media. Your call-to-action needs to be well thought out to secure the effectiveness of your campaign. Ensure that you measure the success of your campaign by monitoring your customer engagement and subscriber growth. Constantly reassess your campaigns to best suit your customer’s needs."}]},{"type":"paragraph","children":[{"type":"span","value":"Well-timed, personalized SMS messaging has the potential to help you generate leads and boost revenue. Now that you know how to create more effective and successful SMS campaigns, partner with Clickatell, one of the world’s leading messaging experts. Get started today by "},{"url":"/sign-up/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"signing up now"}]},{"type":"span","value":" for your free Clickatell account."}]}]}}}},{"seo":{"title":"Why good user experience is essential for multifactor authentication","description":"The user experience is essential for multifactor authentication and Clickatell shows how you can balance security and the user experience.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633167495-qwergh.jpg?auto=format","id":"DatoCmsAsset-25987829"}},"internalName":"Why good user experience is essential for multifactor authentication","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960547","name":"News","slug":"news"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633167495-qwergh.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633167495-qwergh.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633167495-qwergh.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633167495-qwergh.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhAQDggLDQ0NDg0QDg0NDh8NDQoNFxMiGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA8QHDscFhwvLy8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAEBQD/xAAdEAACAQQDAAAAAAAAAAAAAAAAATECAwQREhNR/8QAFQEBAQAAAAAAAAAAAAAAAAAABAP/xAAaEQACAgMAAAAAAAAAAAAAAAAAAQIDE1Fh/9oADAMBAAIRAxEAPwC/mV2mpCW+n0PmN6kHQ3qQ+JCJXLQrOqs8ZMS8xvUmKqmIV38P/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633167495-qwergh.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhAQDggLDQ0NDg0QDg0NDh8NDQoNFxMiGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA8QHDscFhwvLy8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAEBQD/xAAdEAACAQQDAAAAAAAAAAAAAAAAATECAwQREhNR/8QAFQEBAQAAAAAAAAAAAAAAAAAABAP/xAAaEQACAgMAAAAAAAAAAAAAAAAAAQIDE1Fh/9oADAMBAAIRAxEAPwC/mV2mpCW+n0PmN6kHQ3qQ+JCJXLQrOqs8ZMS8xvUmKqmIV38P/9k="}},"id":"DatoCmsTemplateArticle-62246767","title":"Why good user experience is essential for multifactor authentication","slug":"why-good-user-experience-is-essential-for-multifactor-authentication","meta":{"updatedAt":"2023-01-09T11:36:38.747+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"2-factor authentication UX"}]},{"type":"paragraph","children":[{"type":"span","value":"Ultimately, your security measures should make it difficult for hackers to get in, but make it simple for customers to do business with you."}]},{"type":"paragraph","children":[{"type":"span","value":"Online transactions are constantly under attack and can not only lead to legal costs, fines, and increased pressure on IT departments but they could seriously damage your business’s reputation and most importantly, you can lose your customer’s trust. By simply adding an extra step to authenticate user identity you will drastically decrease the chance of a data breach."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Best multi-factor authentication"}]},{"type":"paragraph","children":[{"type":"span","value":"We’ve outlined a few simple ways of how your business can balance security with the user experience."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Ease of access"},{"type":"span","value":" is at the forefront of enjoyable user experience. If a customer is being asked to complete unnecessary steps or to answer too many verification questions, they will lose interest in the process and you are more than likely going to lose their business. Although security features are a powerful tool to protect your users, convenient user experience is equally important."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Design an authentication process that is seamless and easy to use "},{"type":"span","value":"for your online customers. Don’t add security as an afterthought when considering design, the two should go hand-in-hand. An increase in security can often lead to unpleasant and complicated user experience. Make sure you strike the right balance between the two. Savvy online users will appreciate the extra layer of safety, but they are also accustomed to ease of access, make sure you offer both."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Test the user experience "},{"type":"span","value":"of your authentication solution with a handful of customers or staff first. When creating a consistent, integrated, and simple verification system you need to understand how users will interact with it. By testing your system, on a few customers first, you will gain valuable insight into the enjoyment of the process and, in addition, asking for continuous feedback will allow you to constantly improve the process, which will make for a better brand experience."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Keep it super secure"},{"type":"span","value":" with multi-factor authentication without negatively impacting a user-friendly experience. Offering out-of-band multifactor authentication is more secure than passwords or authentication within the same channel where users are engaging with you."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Work alongside "},{"type":"span","value":"a professional authentication security service that provides an end-to-end solution, so that you can focus on your core business."}]},{"type":"paragraph","children":[{"url":"/whitepapers/information-security/buyers-guide-two-factor-authentication/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Find out more about how two-factor authentication addresses user experience challenges"}]},{"type":"span","value":" while keeping customer data secure."}]}]}}}},{"seo":{"title":"The ultimate two step verification vendor checklist","description":"Clickatell has compiled a two-step verification vendor checklist.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633167675-asd.jpg?auto=format","id":"DatoCmsAsset-25987833"}},"internalName":"The ultimate two step verification vendor checklist","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633167675-asd.jpg?auto=format&w=768","srcSet":"https://www.datocms-assets.com/54467/1633167675-asd.jpg?auto=format&dpr=0.25&w=768 192w,\nhttps://www.datocms-assets.com/54467/1633167675-asd.jpg?auto=format&dpr=0.5&w=768 384w,\nhttps://www.datocms-assets.com/54467/1633167675-asd.jpg?auto=format&w=768 768w","sizes":"(min-width: 768px) 768px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoVDhgQFRUYFRUOEg4aFxYgGCIWFiEaHysmJh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBANHDsoFig7LzsvLzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgQFB//EACAQAAEDAgcAAAAAAAAAAAAAAAEAAgMGEQQFEyExMjT/xAAVAQEBAAAAAAAAAAAAAAAAAAADAv/EABgRAAMBAQAAAAAAAAAAAAAAAAABAiEx/9oADAMBAAIRAxEAPwDTH1DCyK4tdLeb1K8xuLVAcTpcqtx/nKmi5xBFVMocdkJfj7lCRcCdaf/Z"},"width":768,"height":299},"url":"https://www.datocms-assets.com/54467/1633167675-asd.jpg?auto=format","width":768,"title":null,"height":299,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoVDhgQFRUYFRUOEg4aFxYgGCIWFiEaHysmJh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBANHDsoFig7LzsvLzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgQFB//EACAQAAEDAgcAAAAAAAAAAAAAAAEAAgMGEQQFEyExMjT/xAAVAQEBAAAAAAAAAAAAAAAAAAADAv/EABgRAAMBAQAAAAAAAAAAAAAAAAABAiEx/9oADAMBAAIRAxEAPwDTH1DCyK4tdLeb1K8xuLVAcTpcqtx/nKmi5xBFVMocdkJfj7lCRcCdaf/Z"}},"id":"DatoCmsTemplateArticle-62246778","title":"The ultimate two step verification vendor checklist","slug":"the-ultimate-two-step-verification-vendor-checklist","meta":{"updatedAt":"2023-01-09T11:46:03.999+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Vendor verification checklist"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"User experience"}]},{"type":"paragraph","children":[{"type":"span","value":"The right authentication solution should not only overcome customer acceptable problems, but it should be a pleasure to use. The two step-verification processes should be quick, easy and user friendly to your market. Colorful images can make the process feel more like a game than a security step, thus making the user experience more enjoyable."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Longevity"}]},{"type":"paragraph","children":[{"type":"span","value":"The security landscape is constantly changing with new cyber threats popping up every day. You need to choose a product that is future proof and adaptable. Not only that, but your company is also constantly transforming and the wrong two-step verification mechanism won’t grow with the changing needs of your business."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Strength"}]},{"type":"paragraph","children":[{"type":"span","value":"When implementing user authentication you need to ensure that the solution provides reliable security and that authentication is done through a separate, out-of-band channel.  The recent attack on South Africa’s Standard Bank, where $19 million was stolen by Japanese cyber criminals in an ATM cash-out scheme, is one of many examples of how security strength should be a priority. Additional out-of-band authentication can considerably reduce fraud and hacking."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Flexibility"}]},{"type":"paragraph","children":[{"type":"span","value":"Two-step verification should offer flexible upgrade paths to meet your different customer needs. Find out if the solution offers a range of different authentication levels for various customer segments. Consider a system that enables you to give your customers a personalized 2FA experience. You need to keep customer data safe, which will lead to brand loyalty and trust within your market."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Ease of integration"}]},{"type":"paragraph","children":[{"type":"span","value":"When rolling out a new product, the simplicity of integration and support in the event of technical queries is critical. You need a solution that will easily integrate with your existing systems and services via a free, secure API. Opting for 24-hour support will lessen the load on your IT department and developers, and ensure that you are constantly protected."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Affordability"}]},{"type":"paragraph","children":[{"type":"span","value":"Make sure you take a long-term view of costs, including initial costs, recurring fees, and replacement costs (in the case of tokens). Clickatell offers a free trial, with a pricing model that is easy to understand. We also have a range of payment methods available e.g. PayPal and credit card and no minimum purchase or usage is required."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"SMS message delivery"}]},{"type":"paragraph","children":[{"type":"span","value":"More and more companies have a mobile workforce with remote users. If you choose two-step verification via SMS, you need to ensure that messages are reliably delivered worldwide, and across all mobile networks. Choose a provider with an excellent delivery success rate, and one that supports foreign characters (Unicode)."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Your authentication solution"}]},{"type":"paragraph","children":[{"url":"/articles/information-security/secure-transactions-with-a-two-factor-authentication-plugin-for-wordpress/","type":"link","children":[{"type":"span","value":"Clickatell Secure"}]},{"type":"span","value":" is the authentication suite that ticks all the boxes in the checklist. Not only does it offer a seamless user experience, but it is also built to be scalable, flexible and future-proof. "},{"url":"/whitepapers/information-security/buyers-guide-two-factor-authentication/","type":"link","children":[{"type":"span","value":"Download our new authentication guide"}]},{"type":"span","value":" to learn more."}]}]}}}},{"seo":{"title":"When to use two-factor authentication","description":"Learn when and why to use 2-factor authentication to strengthen your security. 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This is known as out-of-band authentication, and it’s a safer option than locally generated passwords within the application. It also makes hacking more difficult because two separate and unconnected authentication channels would have to be compromised for an attacker to gain access."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"When is 2FA an ideal solution to protect customer identities?"}]},{"type":"paragraph","children":[{"type":"span","value":"There are many benefits to 2FA such as improved productivity, building trust, regulatory compliance and lessening the load on your IT department. Here are some use cases we have identified to help you better understand when you should implement 2 factor authentication."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Remote access to corporate networks. "},{"type":"span","value":"With today’s mobile workforce you might have remote users accessing your VPN (Virtual Private Network). A secondary authentication method, accessed on a simple mobile device, will help you achieve better security for your network."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Ecommerce sites. "},{"type":"span","value":"If your business requires users to share private payment information, personal details or loyalty points, 2 factor authentication will give your customers peace of mind and encourage brand loyalty. Implementing 2FA when it comes to tasks such as changing a password or completing a sale will keep even the most sophisticated hackers away."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"App downloads. "},{"type":"span","value":"If a user is downloading your social media app, communication app or even a productivity app, it’s vital that you verify that it is in fact a legitimate user attempting to sign in, and not an unidentified source or an automated bot."}]},{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"GO-JEK’s motorcycle app is Jakarta’s fastest door-to-door delivery service. GO-JEK uses SMS 2 factor authentication to verify mobile numbers when new users sign up via the app, an action that can’t be mimicked by a bot. Now, only legitimate users can sign up for their services, which has significantly cut down on fraudulent activities and increased the efficiency of the app. "}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Financial transactions. "},{"type":"span","value":"Banks and other financial institutions use 2FA to verify transactions such as adding a recipient, changing payment details, and making payments. This extra level of authentication is a necessary precaution when dealing with sensitive data."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Cloud services. "},{"type":"span","value":"When it comes to cloud file sharing, email, gaming and more you want to keep your company’s information safe by offering your users the choice of 2 factor authentication."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Stored value services. "},{"type":"span","value":"Some of the things your users store electronically won’t necessarily have a currency value, but that doesn’t mean it’s not valuable. If transactions involving credits, tokens, virtual goods and virtual currencies aren’t verified you are exposing data to cyber threats."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Password recovery. "},{"type":"span","value":"Traditionally, if users forget their passwords, a series of personal questions are asked of them to regain access. These questions are based on answers that can easily be found on their social media profiles e.g. pet name. Using 2FA is a simple and safe way to verify user identity."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Choose an authentication solution now"}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re responsible for protecting your company data and also the personal information of your customers, 2 factor authentication is a valuable and powerful security mechanism. Download "},{"url":"https://www.clickatell.com/ebooks/information-security/crash-course-in-2fa-the-e-book-for-app-developers/ ","type":"link","children":[{"type":"span","value":"Crash course in 2FA: the e-book for app developers"}]},{"type":"span","value":" to read more."}]}]}}}},{"seo":{"title":"Get ahead of user authentication challenges to secure your data","description":"Clickatell explains user authentication and some of the authentication challenges faced by companies today.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1632984427-clickatell-powers-worldwide-sms-growth-and-momentum-2008-excellent-year-for-company-and-mobile-messaging-industry-300x117.jpg?auto=format","id":"DatoCmsAsset-25597464"}},"internalName":"Get ahead of user authentication challenges to secure your data","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960539","name":"Insight Circle","slug":"insight-circle"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1632984427-clickatell-powers-worldwide-sms-growth-and-momentum-2008-excellent-year-for-company-and-mobile-messaging-industry-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1632984427-clickatell-powers-worldwide-sms-growth-and-momentum-2008-excellent-year-for-company-and-mobile-messaging-industry-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1632984427-clickatell-powers-worldwide-sms-growth-and-momentum-2008-excellent-year-for-company-and-mobile-messaging-industry-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1632984427-clickatell-powers-worldwide-sms-growth-and-momentum-2008-excellent-year-for-company-and-mobile-messaging-industry-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDxYVDhgQFQ0NDhENDRUNFxsfHRYVIhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0KHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAQQF/8QAHxAAAQMEAwEAAAAAAAAAAAAAAQADBAURIUESFDEC/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwL/xAAYEQEAAwEAAAAAAAAAAAAAAAABAAMRAv/aAAwDAQACEQMRAD8AZ1GY6ASAi0ie+ZNrbSuoAWOEYdA7fm0dxHoDJqwJb4+BhQrUMDgMKEISOg2f/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1632984427-clickatell-powers-worldwide-sms-growth-and-momentum-2008-excellent-year-for-company-and-mobile-messaging-industry-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDxYVDhgQFQ0NDhENDRUNFxsfHRYVIhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0KHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAQQF/8QAHxAAAQMEAwEAAAAAAAAAAAAAAQADBAURIUESFDEC/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwL/xAAYEQEAAwEAAAAAAAAAAAAAAAABAAMRAv/aAAwDAQACEQMRAD8AZ1GY6ASAi0ie+ZNrbSuoAWOEYdA7fm0dxHoDJqwJb4+BhQrUMDgMKEISOg2f/9k="}},"id":"DatoCmsTemplateArticle-62246817","title":"Get ahead of user authentication challenges to secure your data","slug":"get-ahead-of-user-authentication-challenges-to-secure-your-data","meta":{"updatedAt":"2023-01-09T12:38:58.307+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Authentication challenges"}]},{"type":"paragraph","children":[{"type":"span","value":"User authentication is the process of determining if a user or identity is who they claim to be. Authentication is accomplished using something the user knows (e.g. password), something the user has (e.g. security token) or something of the user (e.g. biometric)."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"5 user authentication challenges faced by companies today"}]},{"type":"paragraph","children":[{"type":"span","value":"Your business constantly needs to improve the protection of your end-customers’ identities, but the identity and access management (IAM) is regularly under threat."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Password vulnerability. "},{"type":"span","value":"Remembering various complicated usernames and passwords not only becomes frustrating to customers, but today’s hackers are more skilled than ever before and they’re not going away. Data is not only being stolen but even being held ransom and is a great threat to cybersecurity known as ransomware. A data breach can often place unnecessary strain on IT staff which can lead to slow productivity within the workplace."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Users are logging in from everywhere. "},{"type":"span","value":"Thanks to the cloud an increasing number of employees are relying on a mobile workplace, while at the same time accessing the company’s internal and Software as a Service (SaaS) applications. Protecting your organization from hackers and malware, while still offering users a consistent experience, has become increasingly challenging. Most businesses also allow employees to access internal applications from their various private devices, which puts your company’s personal data at risk and can make your resources susceptible to hackers and malware."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"It’s not a one-size-fits-all solution. "},{"type":"span","value":"Workplaces have different needs, especially in today’s ever-changing digital landscape. Some of your customers may be regularly transacting from multiple locations while, in the case of a desk-bound clerk, an authentication dongle might be sufficient. The distributed network of growing applications that are being utilized by your customers amplifies the pressure to manage numerous user identities, not to mention the added costs and demands on your staff."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"The threat landscape is constantly changing. "},{"type":"span","value":"The security system you implement needs to be ironclad and future-proof. It is vital that you choose a solution that can grow with your business and adapt to your constantly-changing client and employee needs. Customer service and efficiency is a priority for any business. Clients often feel unsafe sharing private information and it’s vital that your company ensures that they feel valued and protected."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Employees coming and going. "},{"type":"span","value":"As your company grows employees will join and leave the workplace and HR will need to handle provisioning and de-provisioning of credentials. From a manageability and compliance perspective this places a huge threat on securing your company’s data."}]}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Overcoming user authentication challenges"}]},{"type":"paragraph","children":[{"type":"span","value":"If you face some of these challenges in your business, you need to start considering a trusted two-factor authentication (2FA) solution, which offers protection against hacks and data theft by providing a powerful security system that can’t easily be breached. Download "},{"url":"/whitepapers/information-security/buyers-guide-two-factor-authentication/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell’s new buyers’ guide: two-factor authentication"}]},{"type":"span","value":" to read more on how to select a robust and reliable 2 step verification solution."}]}]}}}},{"seo":{"title":"The crisis hotline that exists thanks to SMS marketing","description":"Find out how Crisis Text Line hotlines use data from SMS marketing campaigns to improve our understanding of mental health.","twitterCard":null,"image":null},"internalName":"The crisis hotline that exists thanks to SMS marketing","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960631","name":"Healthcare","slug":"healthcare"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960544","name":"Contact Centers","slug":"contact-centers"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":null,"id":"DatoCmsTemplateArticle-62246840","title":"The crisis hotline that exists thanks to SMS marketing","slug":"the-crisis-hotline-that-exists-thanks-to-sms-marketing","meta":{"updatedAt":"2023-01-09T12:54:00.191+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS crisis hotlines"}]},{"type":"paragraph","children":[{"type":"span","value":"Crisis counsellors receive text messages from teenagers about anything from bullying, eating disorders, depression to other intimate issues. Counsellors communicate with teenagers using the privacy of text messages and will trigger an active rescue, if needed, while texting."}]},{"type":"paragraph","children":[{"type":"span","value":"What is so remarkable about "},{"url":"http://www.crisistextline.org/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Crisis Text Line"}]},{"type":"span","value":" is not only the brave work the organization does, but the data they are collecting along the way, creating the first ever map of real time crisis. This data evidence supplies a census on bullying, eating disorders, suicide spikes etc. For the first time there is real data on for instance, when the worst day is for people with eating disorders, or where the highest suicide attempts are. This real time mental-health data can be used to inform policies, journalism, policing, research and even change legislation. "}]},{"type":"paragraph","children":[{"url":"https://www.ted.com/talks/nancy_lublin_the_heartbreaking_text_that_inspired_a_crisis_help_line?language=en","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Watch the CEO and Founder of Crisis Text Line"}]},{"type":"span","value":", Nancy Lubin’s fascinating talk on how using technology and data helps saves lives."}]},{"type":"paragraph","children":[{"type":"span","value":"Mass SMS messaging is not only a powerful tool to connect with people, especially the youth, but it can bring real value to people in need. If you want to inspire change or reach your customers in new and innovative ways, "},{"url":"/sign-up/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"sign up for an account with Clickatell"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"How to write high-conversion SMS marketing messages","description":"Clickatell shares some Golden Rules of SMS marketing messages to boost conversion and response rates.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633169305-asdfgh.jpg?auto=format","id":"DatoCmsAsset-25987892"}},"internalName":"How to write high-conversion SMS marketing messages","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960544","name":"Contact Centers","slug":"contact-centers"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633169305-asdfgh.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633169305-asdfgh.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633169305-asdfgh.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633169305-asdfgh.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICBELDQ0NDhgNDQ0NDRESDQ0NFxYZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDscFig7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAEBQEDBgD/xAAcEAABAwUAAAAAAAAAAAAAAAAAAgMEAQUSMkH/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABgRAAIDAAAAAAAAAAAAAAAAAAABAxES/9oADAMBAAIRAxEAPwDRwnacDXHq4iq3jNWgbI3boJhSlJOKY5JVRoM5HZ//2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633169305-asdfgh.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICBELDQ0NDhgNDQ0NDRESDQ0NFxYZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDscFig7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAEBQEDBgD/xAAcEAABAwUAAAAAAAAAAAAAAAAAAgMEAQUSMkH/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABgRAAIDAAAAAAAAAAAAAAAAAAABAxES/9oADAMBAAIRAxEAPwDRwnacDXHq4iq3jNWgbI3boJhSlJOKY5JVRoM5HZ//2Q=="}},"id":"DatoCmsTemplateArticle-62246848","title":"How to write high-conversion SMS marketing messages","slug":"how-to-write-high-conversion-sms-marketing-messages","meta":{"updatedAt":"2023-01-09T13:14:13.014+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Best SMS marketing messages"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS marketing not only delivers impressive conversion and response rates, but around 98% of your recipients will open your SMS, therefore you need to ensure that your content is relevant and engaging."}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell’s active support is an easy-to-use solution for your mobile SMS marketing campaigns, but you need to consider that you are ultimately asking people to stop and read your SMS during their busy day. Following some of our useful tips can help you convey a compelling message within a very limited character count."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Golden Rules of SMS marketing"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Keep it short. "},{"type":"span","value":"You only have 160 characters to work with so get to the point quickly and remember that the recipient wants to know ‘what’s in it for me’. By using shorter, more attention-grabbing sentences you will engage your reader and encourage a high click-through on your call-to-action."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Watch your language. "},{"type":"span","value":"Remember the aim of an SMS marketing campaign is to add value to the reader’s life and build a meaningful relationship with your clients, so don’t spam them! E-mail marketing campaigns not only allow for more text in the body of the message but you can add more links and company branding. When composing your SMS you need to be concise and to the point by grabbing your recipient’s attention. Don’t use abbreviations like ‘l8’, ‘LOL’ or ‘gr8’ which can come across as spam. Highlighting certain key words with capitals e.g. ‘FREE’ or ‘SALE’ is perfectly acceptable but do so sparingly otherwise it will seem like you’re shouting. Always use language that promotes a professional image and that is in line with your brand."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Who, what and when. "},{"type":"span","value":"Always add who the message is from, otherwise customers won’t know it’s your brand and your campaign won’t deliver results. Explain your campaign clearly and succinctly and create a sense of urgency by giving your offer an expiration date e.g. ‘Offer ends Sunday’."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Personal touch. "},{"type":"span","value":"Using the recipient’s name at the beginning of the SMS is a powerful way to engage your customer and make them feel valued. Be careful of your character count as long names can occasionally send you over the single SMS limit."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"One size does not fit all. "},{"type":"span","value":"The more customized the message is for a specific group of customers, the better the conversion. Rather than send one message to all your customers, send relevant messages to customers who might find the message useful.  It could be very valuable to your campaigns to integrate SMS into your CRM system, which means you can segment and target your customers from there."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Exit gracefully. "},{"type":"span","value":"Add a powerful call-to-action (CTA) at the end of the SMS message e.g. ‘Call us now’. Even though it takes up a lot of characters, remember to always add an opt-out option as it will save you in unnecessary fines. Finally, make sure you test, revise and test again before you send out your campaign and measure the results of each campaign for some valuable insights into your business-customer relationship."}]},{"type":"paragraph","children":[{"type":"span","value":"Now that you know how to fine-tune your SMS campaigns, start using "},{"url":"/products/sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":" to create high conversion SMS marketing campaigns."}]}]}}}},{"seo":{"title":"3 Compelling use cases for SMS short codes in business","description":"Clickatell explains SMS shortcodes and discusses their values and benefits for building customer relationships.","twitterCard":null,"image":null},"internalName":"3 Compelling use cases for SMS short codes in business","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":null,"id":"DatoCmsTemplateArticle-62246863","title":"3 Compelling use cases for SMS short codes in business","slug":"3-compelling-use-cases-for-sms-shortcodes-in-business","meta":{"updatedAt":"2023-01-09T13:53:38.052+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Dedicated shortcodes for business"}]},{"type":"paragraph","children":[{"type":"span","value":"These 3 compelling use cases will help you understand the value and benefits of a short code, and identify when and whether it would be the right messaging product to choose for your campaigns."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong","underline"],"value":"The short of it"}]},{"type":"paragraph","children":[{"type":"span","value":"Short codes are a memorable 5 or 6 digit number and are ideal for sending high-volume messages in the business-to-consumer environment. With long numbers you can only send 1 message per second, making it more useful in person-to-person environments.  Short codes have the ability to send large numbers of messages at a consistent rate with much higher throughput than long numbers. Short codes are a potent SMS marketing and customer appreciation tool, especially for time-sensitive campaigns or critical alerts."}]},{"type":"paragraph","children":[{"type":"span","value":"In the US, businesses legally require a two-way number in order for customers to be able to unsubscribe. In addition a long number in the US is restricted to sending small-volume messages, whereas using a short code enables you to send an unlimited amount of messages each month. Short codes are country-specific and can’t be used to connect with international customers."}]},{"type":"paragraph","children":[{"type":"span","value":"For more insight on short codes and long numbers, "},{"url":"https://www.youtube.com/watch?v=VZg0xYskHn4","type":"link","children":[{"type":"span","value":"watch this video"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"You can purchase a dedicated memorable short code, which means you will be the only company that uses it and it will become synonymous with your brand, ensuring brand recognition and consistency. Dedicated short codes have increased functionality and high messaging throughputs. For a more cost-effective solution you can register a keyword on a shared short code, which means you will be assigned a unique SMS keyword but you will share the short code with other businesses. With standard short codes, your customers will pay the cost of a standard SMS when they reply. Premium short codes are a charged-for service and is ideal for voting, entering competitions or gathering data and can generate revenue for your company. Short code regulations also help your company stay compliant and protects your business."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong","underline"],"value":"Customer Relationships"}]},{"type":"paragraph","children":[{"type":"span","value":"For any business, long term customer relationships are far more valuable to your business than attempting to get an immediate conversion in an already very competitive landscape. Short codes are a reliable solution to increasing customer response rate online, in store or from any traditional advertising campaigns and can be used for marketing, promotions, call back requests, donations etc. Short codes enable you to build and nurture a direct relationship with your end-consumer by utilizing software that facilitates targeting and segmentation. Short codes also opt-in customers, which leads to building a loyal and satisfied customer database."}]},{"type":"paragraph","children":[{"type":"span","value":"Now that you recognize the clear benefits of short code SMS marketing,  Clickatell will assist in finding the best short code option for your business. With more than 15 years’ experience in the industry, Clickatell will manage the approval process and set up with the network operator. Find out "},{"url":"/faqs/answer/what-is-a-short-code/","type":"link","children":[{"type":"span","value":"more about short codes"}]},{"type":"span","value":", how they work, and "},{"url":"/faqs/answer/apply-short-code/","type":"link","children":[{"type":"span","value":"how to apply for a short code"}]},{"type":"span","value":" to get started with your SMS marketing campaign today. "}]}]}}}},{"seo":{"title":"How two-factor authentication protects against the biggest online security threats","description":"Clickatell considers some of the biggest online security threats to businesses and how two-factor authentication can help mitigate them.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633170366-lkj.jpg?auto=format","id":"DatoCmsAsset-25988000"}},"internalName":"How two-factor authentication protects against the biggest online security threats","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633170366-lkj.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633170366-lkj.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633170366-lkj.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633170366-lkj.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLERQTDiQZGg0NDh0VIgsWFx4ZHhYTGhYdHysjHSkoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDsoFhw7Ly8vLy87LzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAMF/8QAHhAAAQMEAwAAAAAAAAAAAAAAAQADEwIFBiEEESL/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABgRAQADAQAAAAAAAAAAAAAAAAEAAhFR/9oADAMBAAIRAxEAPwBFkF5fqYPQQyi78uU+Sll4AgOkbZAkOggi7HAcmJkV/wCU0yAaVFRmIEA0onVXJNqT/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633170366-lkj.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLERQTDiQZGg0NDh0VIgsWFx4ZHhYTGhYdHysjHSkoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDsoFhw7Ly8vLy87LzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAMF/8QAHhAAAQMEAwAAAAAAAAAAAAAAAQADEwIFBiEEESL/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABgRAQADAQAAAAAAAAAAAAAAAAEAAhFR/9oADAMBAAIRAxEAPwBFkF5fqYPQQyi78uU+Sll4AgOkbZAkOggi7HAcmJkV/wCU0yAaVFRmIEA0onVXJNqT/9k="}},"id":"DatoCmsTemplateArticle-62246880","title":"How two-factor authentication protects against the biggest online security threats","slug":"how-two-factor-authentication-protects-against-2016s-biggest-online-security-threats","meta":{"updatedAt":"2022-11-09T13:26:16.992+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"We are also in the middle of an explosion of consumer gadgets with over 200 billion connected devices expected by 2020. These factors fuel exponential growth in personal data and as a result, the threat landscape as far as online security threats goes is not only changing, it’s growing."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"What are the biggest online security threats to business this year?"}]},{"type":"paragraph","children":[{"type":"span","value":"Intel Security’s 2016 Threat Predictions report flags ransomware as the biggest emerging security risk for this year. Extortion hacks are on the rise, too. Attackers are not only holding sensitive data hostage; they’re threatening to "},{"type":"span","marks":["emphasis"],"value":"release"},{"type":"span","value":" it if their demands aren’t met."}]},{"type":"paragraph","children":[{"type":"span","value":"It is also predicted that while cyber criminals will continue to use time-proven mechanisms like phishing, keyloggers, remote admin tools (RAT) and banking Trojans, shifty new methods will also emerge. These are expected to target cloud storage (through jailbreaks), IoT networks and even mobile devices."}]},{"type":"paragraph","children":[{"type":"span","value":"According to IBM Security, mobile threats will see a significant leap in fraud capabilities this year. What’s even scarier is that organized cyber crime (think online mobs) is expected to shift its focus to businesses."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Where two-factor authentication comes in"}]},{"type":"paragraph","children":[{"type":"span","value":"Two-factor authentication (2FA) offers protection against hacks, data theft, and a host of online security threats by providing a strong additional layer of security that can’t easily be breached."}]},{"type":"paragraph","children":[{"type":"span","value":"By using two different channels of authentication – for example, something your users know (like a password) and something they have (like a mobile phone) – it makes it virtually impossible for fraudsters to steal information. While they may be able to hack one of these channels, hacking both, simultaneously, is extremely unlikely."}]},{"type":"paragraph","children":[{"type":"span","value":"What’s great about 2FA is that it enables businesses to give their customers the peace of mind of knowing that only authorized users can gain access to sensitive information. Not only do businesses meet industry and internal security regulations, but they also help to build customer confidence."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Not all two-factor authentication is created equal"}]},{"type":"paragraph","children":[{"type":"span","value":"Of course, 2FA is only effective if your customers actually make use of it. To ensure consumer adoption, you have to take into account more than just security. Is it easy to use? Is it intuitive? Any security with barriers to entry is counter intuitive: users simply won’t adopt it, or if they’re forced to, will move away from your business."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"What’s the right online security solution?"}]},{"type":"paragraph","children":[{"type":"span","value":"What you want is something that’s easy to use, simple to integrate, and offers a thoroughly enjoyable user experience."}]},{"type":"paragraph","children":[{"type":"span","value":"There are a handful of these solutions out there, like Clickatell’s SaaS-based multi factor authentication solution, "},{"url":"/articles/information-security/secure-transactions-with-a-two-factor-authentication-plugin-for-wordpress/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Clickatell Secure"}]},{"type":"span","value":". It’s customizable to meet the specific security needs of your consumers – think a PIN solution for feature phone markets and a unique icon-based option for smartphone markets. It’s fully managed by us, and its flexible upgrade paths make it the most convenient way to give your customers the level of security they expect."}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell Secure can be used across a range of applications from cloud service logins to server password changes. It comes complete with an analytics dashboard which means you can easily monitor service usage, success rates on authentication types and running costs. Integration into your current business workflow is easy with a single trusted API that gets you up and running fast."}]}]}}}},{"seo":{"title":"5 SMS marketing use cases you’ve never thought of","description":"Clickatell demonstrates how app developers can use SMS marketing and bulk SMS service integration for their apps.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633170698-5674.jpg?auto=format","id":"DatoCmsAsset-25988021"}},"internalName":"5 SMS marketing use cases you’ve never thought of","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960559","name":"Retail","slug":"retail"},{"id":"DatoCmsTaxonomyCategory-142960604","name":"Travel","slug":"travel"},{"id":"DatoCmsTaxonomyCategory-142960631","name":"Healthcare","slug":"healthcare"},{"id":"DatoCmsTaxonomyCategory-142960552","name":"Chat Self-Service","slug":"chat-self-service"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633170698-5674.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633170698-5674.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633170698-5674.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633170698-5674.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDgcWDhgQDgcKDxEJDREMFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFh0vLy8vLy81Ly8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAAAwECBf/EAB4QAAEDBQEBAAAAAAAAAAAAAAEAAwQFERIhMRMC/8QAFwEAAwEAAAAAAAAAAAAAAAAAAwQFAv/EABoRAAIDAQEAAAAAAAAAAAAAAAECABExIQP/2gAMAwEAAhEDEQA/AHwYbVtlVqMJjDqiKTbqVUCfM7UvwRayOuADM5uO0Po2KElonJCKUW8mweT/2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633170698-5674.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDgcWDhgQDgcKDxEJDREMFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFh0vLy8vLy81Ly8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAAAwECBf/EAB4QAAEDBQEBAAAAAAAAAAAAAAEAAwQFERIhMRMC/8QAFwEAAwEAAAAAAAAAAAAAAAAAAwQFAv/EABoRAAIDAQEAAAAAAAAAAAAAAAECABExIQP/2gAMAwEAAhEDEQA/AHwYbVtlVqMJjDqiKTbqVUCfM7UvwRayOuADM5uO0Po2KElonJCKUW8mweT/2Q=="}},"id":"DatoCmsTemplateArticle-62246919","title":"5 SMS marketing use cases you’ve never thought of","slug":"5-sms-marketing-use-cases-youve-never-thought-of","meta":{"updatedAt":"2023-01-09T14:53:37.062+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS marketing use cases"}]},{"type":"paragraph","children":[{"type":"span","value":"But besides sending OTPs, marketing messages or retail notifications, SMS also offers innovative business solutions you may not have thought of, like real-time auction bidding or the eradication of your customers’ biggest time-waster: the queue."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re inspired to improve customer experience and business efficiency with SMS, these compelling case studies will get you thinking in new and exciting ways."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"bidorbuy SMS notifications"}]},{"type":"paragraph","children":[{"type":"span","value":"bidorbuy is one of South Africa’s largest ecommerce websites, providing individuals and businesses with an online platform to trade with one another.  The online marketplace relied on email to notify bidders when they were outbid on an auction, but they needed a reliable way to connect with their bidders on the go. bidorbuy introduced a two-way SMS alert service, which uses Personalized Priority Messaging (PPM) via Clickatell’s HTTP API and SMTP APIs to notify bidders when they are outbid. Bidders have the option to reply to an alert to increase their bids, by simply sending an SMS to a short code number with the word BID. Not only did SMS alert subscriptions increase dramatically but it greatly enhanced the bidorbuy user experience."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"QLess Customer Updates"}]},{"type":"paragraph","children":[{"type":"span","value":"Taking a customer-centric approach is essential for any growing business, but it is estimated that the average person spends anywhere from six months to two years of their lives standing in a queue. QLess is a queue management system designed to reduce customers’ time spent waiting in lines. Using the HTTP and SMTP APIs, it sends 2 way SMS messages with on-demand status updates. The SMS includes wait times and the number of people ahead in the line. The system can eliminate waiting times at restaurants, universities, doctors’ offices, events and more. Customers can also join the queue from anywhere, even at home, leaving them feeling empowered and valued. The system gathers data for your business, while Clickatell ensures the timely delivery of SMS messages, which assists in driving sales and increasing customer spend."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"FireQ-RVS 1st Responder Updates"}]},{"type":"paragraph","children":[{"type":"span","value":"In the past, fire departments relied on pagers to mobilize volunteers in emergencies, but as pagers were often turned off, the system was ineffective. It’s believed that the average mobile phone user checks their phone over 150 times a day, proving that when it comes to urgent messages, SMS is a far better alternative. FireQ-RVS is a robust real-time response verification system that takes advantage of mobile phone technologies, combined with precise GPS location services. Fire departments use SMS messaging to inform duty officers of who is responding, and provides critical information to responders. With the FireQ-RVS system, all firefighters, including volunteers, are linked together via SMS messaging, thus saving time, which leads to saving lives."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Metropolitan Cover2Go Insurance for unbanked Clients"}]},{"type":"paragraph","children":[{"type":"span","value":"Cover2Go was among the first in the world to target those with no access to the insurance industry or experience in the purchase process. South Africans could simply send an SMS with their name and national identity number to a short code shared in Cover2Go advertising campaigns, aimed at the unbanked market. A confirmation SMS was then sent from Cover2Go, which included their policy number and a request that the client responds via SMS in order to register.  Cover2Go’s objectives were simply to generate business through new products and new distribution channels, while simultaneously keeping costs to a minimum."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Breathe new life into your SMS marketing campaign with the right Clickatell product"}]},{"type":"paragraph","children":[{"type":"span","value":"If you want to stand out from the competition, you need to start using SMS in innovative and engaging ways. By thinking a little differently about how to use SMS marketing, you could bring real value and benefit to your customers, increasing your market share and growing your business."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"3 Cloud storage risks combatted by two-factor authentication","description":"Clickatell considers how two-factor authentication can improve cloud storage security.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633170895-2345afghxvbnm.jpg?auto=format","id":"DatoCmsAsset-25988023"}},"internalName":"3 Cloud storage risks combatted by two-factor authentication","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633170895-2345afghxvbnm.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633170895-2345afghxvbnm.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633170895-2345afghxvbnm.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633170895-2345afghxvbnm.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQ4SDhgODQ0NDh0NDg0MFxUZGBYVIhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4NFTscFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgMFB//EAB0QAAEDBQEAAAAAAAAAAAAAAAEAAwUCEhMhMTL/xAAWAQEBAQAAAAAAAAAAAAAAAAAEAwL/xAAYEQACAwAAAAAAAAAAAAAAAAAAAQIREv/aAAwDAQACEQMRAD8Atn5Jmpv0FPGSzFOrglF4nF0ojib+lbwqEZRoxlm7NFCWATjG0IEoKyqij//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633170895-2345afghxvbnm.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQ4SDhgODQ0NDh0NDg0MFxUZGBYVIhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4NFTscFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgMFB//EAB0QAAEDBQEAAAAAAAAAAAAAAAEAAwUCEhMhMTL/xAAWAQEBAQAAAAAAAAAAAAAAAAAEAwL/xAAYEQACAwAAAAAAAAAAAAAAAAAAAQIREv/aAAwDAQACEQMRAD8Atn5Jmpv0FPGSzFOrglF4nF0ojib+lbwqEZRoxlm7NFCWATjG0IEoKyqij//Z"}},"id":"DatoCmsTemplateArticle-62246923","title":"3 Cloud storage risks combatted by two-factor authentication","slug":"3-cloud-storage-risks-combatted-by-two-factor-authentication","meta":{"updatedAt":"2022-10-26T21:31:59.915+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"2FA security in Cloud"}]},{"type":"paragraph","children":[{"type":"span","value":"But risks exist, as they do with any kind of digital storage. The biggest your users face are:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Improved security"}]},{"type":"paragraph","children":[{"type":"span","value":"Cloud storage is appealing to hackers looking to breach the security of potentially lucrative avenues. People store all kinds of data in the cloud, from deeply sensitive personal information to confidential business data. It’s unsurprising that fraudsters are keen to get in on the action."}]},{"type":"paragraph","children":[{"type":"span","value":"A popular security option is two-factor authentication via SMS, which verifies the identity of users attempting to access stored data. Today, 2FA is in regular use, which means your customers won’t be confused by it. It’s a simple way to give them an added layer of security that doesn’t detract from their experience of your product or site."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Accessibility"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the major advantages of cloud storage is that information can be accessed from anywhere… until it can’t. A risk of cloud storage is that system errors or server downtime can lead to accessibility issues."}]},{"type":"paragraph","children":[{"type":"span","value":"For maximum up-time, IT managers need to take a range of variables into account: the applications and server infrastructure of course, but also practical infrastructure like the electrical, mechanical and plumbing systems that enable the company to stay operational. If any of these are compromised, downtime – and unhappy customers – are a virtual inevitability."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Longevity"}]},{"type":"paragraph","children":[{"type":"span","value":"Backup storage for your storage server might sound like storage inception, but technology isn’t 100% fail safe. Plus, there’s the fact that cloud storage companies, like any other industry, come and go. They get bought over, they fail, or they change course."}]},{"type":"paragraph","children":[{"type":"span","value":"Customers need to be reassured that, should your services cease to exist (or should the terms of use change), their data is backed up somewhere safe – like another location with the same level of security applied to their cloud-stored data. Again, 2FA via SMS would work well here. And don’t forget, customers need to know that they can still continue to access their info any time they want to."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Bolstering cloud security with two-factor authentication"}]},{"type":"paragraph","children":[{"type":"span","value":"These are some real and serious concerns that you need to address before asking clients to upload their data and hope for the best. So make sure you’ve covered these basics before setting up your service."}]},{"type":"paragraph","children":[{"type":"span","value":"Read more about "},{"url":"/articles/information-security/why-you-need-to-secure-your-cloud-service-with-two-factor-authentication/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"why you need to secure your cloud services with two-factor authentication"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Two-factor authentication: How it can prevent data breaches","description":"Clickatell offers some advice on best practices for a strong security system and what to do in the event of data breaches.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633148969-000000000.jpg?auto=format","id":"DatoCmsAsset-25976806"}},"internalName":"Two-factor authentication: How it can prevent data breaches","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633148969-000000000.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633148969-000000000.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633148969-000000000.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633148969-000000000.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQoLDhsQDhkODh0SDRUYFxQZHRYVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAKHDscFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwABA//EACAQAAEDAwUBAAAAAAAAAAAAAAEAAgMEEyEFBhEiMRL/xAAXAQADAQAAAAAAAAAAAAAAAAABAgMA/8QAFxEBAQEBAAAAAAAAAAAAAAAAAQARAv/aAAwDAQACEQMRAD8Ay2rrcNTKOXBMCKtpQ0H6HKRuzCboyUxYnHGSpnITRUNYZFN1KiGGk3PVaOFr/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633148969-000000000.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQoLDhsQDhkODh0SDRUYFxQZHRYVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAKHDscFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwABA//EACAQAAEDAwUBAAAAAAAAAAAAAAEAAgMEEyEFBhEiMRL/xAAXAQADAQAAAAAAAAAAAAAAAAABAgMA/8QAFxEBAQEBAAAAAAAAAAAAAAAAAQARAv/aAAwDAQACEQMRAD8Ay2rrcNTKOXBMCKtpQ0H6HKRuzCboyUxYnHGSpnITRUNYZFN1KiGGk3PVaOFr/9k="}},"id":"DatoCmsTemplateArticle-62246930","title":"Two-factor authentication: How it can prevent data breaches","slug":"two-factor-authentication-how-it-can-prevent-data-breaches","meta":{"updatedAt":"2023-01-09T14:54:59.343+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"How to prevent data misuse"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"How to prevent data breaches using two-factor authentication"},{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"It’s hardly a surprise that the cost of data breaches is increasing, as is the frequency of attacks. As the "},{"url":"https://www.ponemon.org/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Ponemon Institute"}]},{"type":"span","value":" points out, \"High-profile data breaches are a wake-up call to enterprises everywhere. Senior executives can view such episodes as cautionary tales that showcase how the theft, misuse or corruption of a small but vital portion of enterprise data can have grave, brand-damaging consequences.\""}]},{"type":"paragraph","children":[{"type":"span","value":"And so, security must be beefed up – it’s a no-brainer. Here are some basic components of a good security system:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Strong passwords"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Prompts to open email attachments and websites from trusted sources only"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Reliable, up-to-date virus protection"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Monitor access to your network"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"A firewall to protect your network"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Encrypted access to sensitive data, especially your wireless internet network"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Corporate VPN for employees accessing data or servers remotely"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Authenticate the identities of users trying to access your system."}]}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What to do if there’s a breach"}]},{"type":"paragraph","children":[{"type":"span","value":"In a worst-case scenario, a pre-determined blueprint will help you react calmly when your business is in crisis mode. Here are the steps you should plan in advance in the event of an online data breach:"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Call in the professionals"}]},{"type":"paragraph","children":[{"type":"span","value":"If you suspect a data breach has occurred, alert the IT professionals immediately. As part of your planning process, make sure you identify the right people for this. The team should consist of IT security forensic experts, communication officials and data breach support officials."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Limit the damage"}]},{"type":"paragraph","children":[{"type":"span","value":"Your goal now is to prevent further data breaches. The threat needs to be located and disconnected from other linked databases to stop any further damage."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Find the source of the breach"}]},{"type":"paragraph","children":[{"type":"span","value":"Security forensic experts should be called in to handle the investigation. This is essential if you want to appear credible and trustworthy in your efforts to resolve the breach. Internal IT staff may have the knowledge to solve the problem, but it could seem biased to use your own team to get to the bottom of the hack."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Communicate details"}]},{"type":"paragraph","children":[{"type":"span","value":"Your company’s response to the data breach must be communicated to the outside world. You’ll need to explain what happened, what you're doing to fix the problem and how you’re going to assist those who have been affected. Keep the message simple and concise, and avoid saying anything damaging."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Admit responsibility"}]},{"type":"paragraph","children":[{"type":"span","value":"The truth is that your customers likely won’t really care how the breach happened. They care how you’re going to make it right. Admit your responsibility, apologize for what happened and explain what you're going to do to ensure a similar breach doesn’t happen again."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Strengthen your security"}]},{"type":"paragraph","children":[{"type":"span","value":"Extra security solutions will be your biggest priority. Understanding what caused the breach will highlight the flaws in your security system and help you identify more reliable ways of securing your data."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Be proactive, not reactive, in your security solutions"}]},{"type":"paragraph","children":[{"type":"span","value":"Verifying the identities of those trying to access your site is one of the most basic and powerful ways to stop potential threats before they cause major damage. An effective way to do this is with "},{"url":"/articles/information-security/secure-transactions-with-a-two-factor-authentication-plugin-for-wordpress/","type":"link","children":[{"type":"span","value":"Clickatell Secure"}]},{"type":"span","value":", which uses a one-time password sent via SMS messaging to add an extra layer of security for your users."}]},{"type":"paragraph","children":[{"type":"span","value":"It’s also a lot more difficult to crack than passwords on their own, as it requires two separate verification factors for a user to gain access. See how it works by "},{"url":"https://secure.clickatell.com/?&_ga=1.142083826.1348715717.1446452241#/demo/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"watching the demo"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"How multi-factor authentication is helping to curb abandoned shopping carts","description":"Abandoned shopping carts are becoming a serious problem for retailers. Well-implemented, user-friendly multi-factor authentication can combat this problem.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633171272-edfgr.jpg?auto=format","id":"DatoCmsAsset-25988034"}},"internalName":"How multi-factor authentication is helping to curb abandoned shopping carts","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960559","name":"Retail","slug":"retail"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633171272-edfgr.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633171272-edfgr.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633171272-edfgr.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633171272-edfgr.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoOCAgLEBALDhgNDg0NGhENDQoOFxcZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSU4PTcwPCsxMi8BCgsLDg0CHBAQHDseIhw7Oy8vLy8vLy8vLy8vOzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAIF/8QAHxAAAQMEAwEAAAAAAAAAAAAAAAECAwQGETQSI4EF/8QAFwEAAwEAAAAAAAAAAAAAAAAAAwQFAv/EABoRAAEFAQAAAAAAAAAAAAAAAAEAAgMEFQX/2gAMAwEAAhEDEQA/AFn3eLYVyE43sdIuFEly66g2kXu9D1AMpYuEjqKlw1yU0BDNvDXQhOlYNQp6GR2WF//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633171272-edfgr.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoOCAgLEBALDhgNDg0NGhENDQoOFxcZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSU4PTcwPCsxMi8BCgsLDg0CHBAQHDseIhw7Oy8vLy8vLy8vLy8vOzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAIF/8QAHxAAAQMEAwEAAAAAAAAAAAAAAAECAwQGETQSI4EF/8QAFwEAAwEAAAAAAAAAAAAAAAAAAwQFAv/EABoRAAEFAQAAAAAAAAAAAAAAAAEAAgMEFQX/2gAMAwEAAhEDEQA/AFn3eLYVyE43sdIuFEly66g2kXu9D1AMpYuEjqKlw1yU0BDNvDXQhOlYNQp6GR2WF//Z"}},"id":"DatoCmsTemplateArticle-62246948","title":"How multi-factor authentication is helping to curb abandoned shopping carts","slug":"how-multi-factor-authentication-is-helping-to-curb-abandoned-shopping-carts","meta":{"updatedAt":"2023-01-09T14:58:57.604+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"AWOL EFT & abandoned shopping carts"}]},{"type":"paragraph","children":[{"type":"span","value":"Abandoned shopping carts are becoming a serious problem for retailers. Research by "},{"url":"http://www.businessinsider.com/heres-how-retailers-can-reduce-shopping-cart-abandonment-and-recoup-billions-of-dollars-in-lost-sales-2014-4","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"BI Intelligence"}]},{"type":"span","value":" estimated that roughly ‘$4 trillion worth of merchandise’ would be left unpurchased in online shopping carts in 2015. But here’s the kicker: an estimated 63% of that would be potentially recoverable by smart retailers."}]},{"type":"paragraph","children":[{"type":"span","value":"So why is it becoming increasingly common for shoppers to ditch their carts? Often it’s due to hiccups at check-out: forgotten passwords, complicated authentications or similar barriers to completion that make shoppers feel their purchase is more trouble than it’s worth. It’s frustrating for users and less than profitable for businesses."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Stop shoppers getting off their trolley: strong authentication done right"}]},{"type":"paragraph","children":[{"type":"span","value":"To curb this trend, online retailers need to make sure the shopping and checkout process is as smooth as possible, while still being sufficiently secure. Failing to do this means your customers’ carts may be among the 74% routinely abandoned online."}]},{"type":"paragraph","children":[{"type":"span","value":"Here are the most common reasons shoppers desert their carts:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Forgotten usernames and passwords"},{"type":"span","value":" required by multi-factor authentication at check-out. If the recovery process is too complicated, shoppers will simply bounce away."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"A lengthy check-out process"},{"type":"span","value":". If shoppers have to enter information at every step of the process, they may decide to give up."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Mandatory sign-up"},{"type":"span","value":". Not everyone wants to share their details with you – some shoppers want to purchase one item quickly and be on their way. Forcing them to sign up can be an aggravation that sends them fleeing."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Details being lost"},{"type":"span","value":" "},{"type":"span","marks":["strong"],"value":"if the process is interrupted"},{"type":"span","value":". It’s not unusual for online shoppers to be distracted by real-life interruptions. If they come back to their cart and their session has expired, causing their information to be lost, they may never restart the process."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Lack of flexible payment solutions"},{"type":"span","value":". These days, customers can afford to be picky about how they want to pay. A simple choice of credit card or EFT no longer cuts the mustard. If the latest trend in digital payment isn’t an option, you may lose a customer (hipsters are customers, too)."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"The good news is that these are all surmountable problems. In fact, research has found that three out of four AWOL shoppers say they plan to return to their carts. So how can you solve these problems and ensure they do? And more to the point, that they’ll return in future?"}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Here’s a good starting point:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Streamline the transaction process"},{"type":"span","value":". Take a close look at any barriers to check-out, and remove or improve them. Are seven steps really necessary, or could you whittle it down to three or four? Is it possible to implement guest log-in for those who want to check out faster? Do you auto-save details that are already entered into the system, for those shoppers who accidently hit the backspace too many times? Think of your own frustrations when it comes to shopping online and as far as possible, limit them for your customers."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Send email reminders or SMS messages"},{"type":"span","value":". Many retailers have found that reminding shoppers about their incomplete purchases can prompt them to return. Messaging in these emails should be friendly, light and to the point – you don’t want to castigate your customers. Consider tempting them with a special offer if they return."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Have strong authentication methods in place"},{"type":"span","value":" for maximum security with minimal effort (on the part of your customers). Multi-factor authentication is ideal here. It's a simple out-of-band mobile authentication option that bypasses hackers because it requires users to have access to two separate pieces of secure information. And, because it’s so easy to use (and doesn't require users to recall a complicated password), verification becomes a logical and seamless part of the buying process."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Customers won’t be put off by well-implemented, user-friendly multi-factor authentication – in fact, these days they expect it. And if you haven’t set it up yet? Well, you may just stumble across more than a few abandoned carts in the fresh produce section."}]},{"type":"paragraph","children":[{"type":"span","value":"Read more about "},{"url":"/articles/information-security/when-to-use-2-factor-authentication/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"when to implement multi-factor authentication"}]},{"type":"span","value":" and how to put it to best use for your business."}]}]}}}},{"seo":{"title":"9 ways social networks can use SMS services","description":"Find out how social networks make full use of SMS services such as user authentication, content sharing, alerts, promotions and much more.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633089251-istock85217135xxlarge-300x117.jpg?auto=format","id":"DatoCmsAsset-25847946"}},"internalName":"9 ways social networks can use SMS services","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960545","name":"WhatsApp","slug":"whatsapp"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633089251-istock85217135xxlarge-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633089251-istock85217135xxlarge-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633089251-istock85217135xxlarge-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633089251-istock85217135xxlarge-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYNDhMFDRYNGh0NFhENFxMZGBoTFhUdHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFQ0QHDscIh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAGAQIA/8QAHhAAAQQCAwEAAAAAAAAAAAAAAQACAyEGMRIWMwT/xAAWAQADAAAAAAAAAAAAAAAAAAAAAQP/xAAaEQACAgMAAAAAAAAAAAAAAAABAgBRERJB/9oADAMBAAIRAxEAPwBR2Vrhtc7IWubRQ8E8drcZNWhsHkak3FU+SmKGlUW+3wCqnqtQLNc//9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633089251-istock85217135xxlarge-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYNDhMFDRYNGh0NFhENFxMZGBoTFhUdHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFQ0QHDscIh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAGAQIA/8QAHhAAAQQCAwEAAAAAAAAAAAAAAQACAyEGMRIWMwT/xAAWAQADAAAAAAAAAAAAAAAAAAAAAQP/xAAaEQACAgMAAAAAAAAAAAAAAAABAgBRERJB/9oADAMBAAIRAxEAPwBR2Vrhtc7IWubRQ8E8drcZNWhsHkak3FU+SmKGlUW+3wCqnqtQLNc//9k="}},"id":"DatoCmsTemplateArticle-62226505","title":"9 ways social networks can use SMS services","slug":"9-ways-social-networks-can-use-sms-services","meta":{"updatedAt":"2022-11-22T09:57:10.529+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Social media and SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"Social media remains a booming industry. Last year, "},{"type":"span","marks":["underline"],"value":"Gartner estimated"},{"type":"span","value":" that by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion. Social media lives on mobile now – for example, 78% of Facebook’s active monthly users access the network solely from mobile devices. Now’s the time for a social media network to start making decisions on increasing loyalty in such a saturated market, managing security for its users, and finding fresh ways of monetizing its offering."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Social Network messaging"}]},{"type":"paragraph","children":[{"type":"span","value":"Leading networks such as Facebook, Twitter, and LinkedIn use SMS – here are 9 smart ways social networks can use SMS services:"}]},{"type":"paragraph","children":[{"type":"span","value":"1)      "},{"type":"span","marks":["strong"],"value":"User authentication:"},{"type":"span","value":" Most social networking apps use SMS services for user authentication – for example Whatsapp, Beetalk, and Viber – as they hold a lot of personal information about their users. When a user signs in, a one-time PIN (OTP) is sent to a registered mobile number to complete the login process."}]},{"type":"paragraph","children":[{"type":"span","value":"2)     "},{"type":"span","marks":["strong"],"value":"Updates on the go"},{"type":"span","value":": SMS services allow users to make updates when they don’t have internet or own a smartphone, whether it’s a status update, profile change, posting photos, etc. Both Facebook and Twitter use this SMS service."}]},{"type":"paragraph","children":[{"type":"span","value":"3)     "},{"type":"span","marks":["strong"],"value":"Content sharing"},{"type":"span","value":": Similar to in-app alerts, social networks like MySpace use SMS to update its members on new content that has been shared."}]},{"type":"paragraph","children":[{"type":"span","value":"4)     "},{"type":"span","marks":["strong"],"value":"Alerts"},{"type":"span","value":": SMS alerts can be set to notify users of page updates, for example selected friends, important changes to a friend’s profiles, or invites from other users to join a social group."}]},{"type":"paragraph","children":[{"type":"span","value":"5)     "},{"type":"span","marks":["strong"],"value":"Promoting competitions: "},{"type":"span","value":"To widen the reach beyond people liking your page, in the case of Facebook, businesses use SMS to their database to spread the word about a competition. This way you not only get more fans but also give them an incentive to like your page."}]},{"type":"paragraph","children":[{"type":"span","value":"6)     "},{"type":"span","marks":["strong"],"value":"Driving traffic:"},{"type":"span","value":" There is nothing wrong with asking users to follow you via SMS so consider including a link on your messages. This way, users can also receive updates via social media instead of SMS."}]},{"type":"paragraph","children":[{"type":"span","value":"7)     "},{"type":"span","marks":["strong"],"value":"Mobile conversations"},{"type":"span","value":": Smile is a mobile social network in Pakistan. Instead of businesses creating a page/account online, they get a Smile business account along with a dedicated keyword. By sending this 3-5 character keyword to 8333, customers will start receiving updates on their mobile phones."}]},{"type":"paragraph","children":[{"type":"span","value":"8)     "},{"type":"span","marks":["strong"],"value":"Virtual gifting:"},{"type":"span","value":" Here users can share digital content as gifts for friends, which can be sent as WAP-push SMS messages. E.g. TinyBox is an app that sends a surprise photo gift to anybody via SMS."}]},{"type":"paragraph","children":[{"type":"span","value":"9)     "},{"type":"span","marks":["strong"],"value":"Monetizing social media"},{"type":"span","value":": Social networks can offer SMS updates as part of a premium service package, for example weather updates, sports scores, and travel information. Another way to monetize SMS is through sponsorship. Once you’ve established an SMS alert stream, you could have it sponsored by related businesses."}]},{"type":"paragraph","children":[{"type":"span","value":"So whether you are currently developing your social media app or looking for fresh ways to promote your service, don’t forget SMS services as tried-and-tested add-ons to your service."}]},{"type":"paragraph","children":[{"type":"span","value":"For more ideas on how other companies are using SMS within social networking, "},{"url":"/whitepapers/customer-relationship-management/101-business-uses-for-sms-2nd-edition/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"download our 101 uses for the SMS guide"},{"type":"span","value":"."}]}]}]}}}},{"seo":{"title":"Why Clickatell Secure is the two-factor authentication solution you’ve been waiting for","description":"Discover why Clickatell Secure is the two-factor authentication solution you need. 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You know they are concerned about placing their details online. Possibly because there have been a number of big password hacks to hit big companies - so much so that photo sharing app Instagram recently announced it is to add two-factor authentication to its "},{"url":"http://www.pcworld.com/article/3034292/data-center-cloud/instagram-tightens-security-with-2-factor-authentication.html","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"sign in process"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"You know that your customers are online and tech savvy. They enjoy completing their banking and personal transactions online. They communicate using the internet. They carry their smartphones everywhere they go. From home to office and from grocery stores to restaurants. If they need to authenticate a transaction, it makes sense that they’ll use their smartphone to do so. That’s where two-factor authentication comes in. Simply put, it is an SMS authentication method which uses something the customer knows, like a password, and something they have, like a smartphone receiving a one-time password."}]},{"type":"paragraph","children":[{"type":"span","value":"A product you need to get to know is "},{"url":"/developers/api-documentation/secure-rest-api-response-status-codes/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell Secure"}]},{"type":"span","value":", a new customer first mobile two-factor authentication suite. It offers easy, user-friendly and reliable authentication methods to your customers. One of the best features of this new suite is that it is simple to integrate with your current system. There is no need to download additional apps or use extra authentication systems. All you need to do is integrate with a Secure API for a complete solution which can scale to suit the needs of your business and your customers."}]},{"type":"paragraph","children":[{"type":"span","value":"Secure products can be mixed and matched to meet your needs and provide the correct protection for your customers. You’re able to move between products to offer reliable, secure 2-factor authentication anywhere SMS messages are received, and allow your customers freedom to choose the method they prefer."}]},{"type":"paragraph","children":[{"type":"span","value":"Secure PIN™ delivers a PIN code via SMS for mobile 2-factor authentication transactions. It works on all mobile phones meaning it is accessible to everyone, everywhere."}]},{"type":"paragraph","children":[{"type":"span","value":"Secure Grid™ is an icon-based solution for use on smartphones. It offers a superior, more consumer friendly 2-factor authentication solution because it’s as easy as tapping an image on the phone’s screen."}]},{"type":"paragraph","children":[{"type":"span","value":"Secure is the perfect authentication system to add security measures to your cloud or financial service login. It can also be used to offer service support to transactions such as password changes or personal detail updates."}]},{"type":"paragraph","children":[{"type":"span","value":"It is simple to use Secure as it uses an online self-service platform with low monthly commitments. Secure is fully scalable, allowing you to use as much or as little of the system as necessary for your business."}]},{"type":"paragraph","children":[{"type":"span","value":"Learn how you can "},{"url":"/developers/api-documentation/secure-rest-api-response-status-codes/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"use Clickatell Secure to keep your customers safe"}]},{"type":"span","value":" and sign up for a "},{"url":"https://secure.clickatell.com/?&_ga=1.233365400.747007996.1448250453#/register/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"free 30-day trial"}]},{"type":"span","value":" now!"}]}]}}}},{"seo":{"title":"SMS Two-way: How 64% of your customers prefer communicating","description":"Find out more about 2 Way Messaging and how businesses can use it to offer customer services and answer customer queries.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633147776-group-of-friends-gather-round-smartphone-300x117.jpg?auto=format","id":"DatoCmsAsset-25976749"}},"internalName":"SMS Two-way: How 64% of your customers prefer communicating","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1637370644-sms-two-way-how-your-customers-prefer-communicatingupdate.png?auto=format&w=1110","srcSet":"https://www.datocms-assets.com/54467/1637370644-sms-two-way-how-your-customers-prefer-communicatingupdate.png?auto=format&dpr=0.26&w=1110 278w,\nhttps://www.datocms-assets.com/54467/1637370644-sms-two-way-how-your-customers-prefer-communicatingupdate.png?auto=format&dpr=0.5&w=1110 555w,\nhttps://www.datocms-assets.com/54467/1637370644-sms-two-way-how-your-customers-prefer-communicatingupdate.png?auto=format&w=1110 1110w","sizes":"(min-width: 1110px) 1110px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBw4HBg4NDQ0NDQ0SDRgKDQ0NDRENFg0OFxYZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0NHC8dFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAQYD/8QAFhABAQEAAAAAAAAAAAAAAAAAAAER/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwQC/8QAFxEBAQEBAAAAAAAAAAAAAAAAAQARAv/aAAwDAQACEQMRAD8AipDwQ1j07DZ2GKDi5Zv/2Q=="},"width":1110,"height":580},"url":"https://www.datocms-assets.com/54467/1637370644-sms-two-way-how-your-customers-prefer-communicatingupdate.png?auto=format","width":1110,"title":null,"height":580,"fluid":{"base64":"data:image/png;base64,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"}},"id":"DatoCmsTemplateArticle-62226516","title":"SMS Two-way: How 64% of your customers prefer communicating","slug":"sms-2-way-how-64-of-your-customers-prefer-communicating","meta":{"updatedAt":"2022-11-22T10:33:34.614+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS 2 way messaging"}]},{"type":"paragraph","children":[{"type":"span","value":"Research has found that the majority of customers – 64% with text messaging capabilities - would prefer to perform customer service activities with companies via SMS than over the phone. They feel it’s a more efficient and convenient use of their time."}]},{"type":"paragraph","children":[{"type":"span","value":"Young people are even more likely to want this. A significant 7% of those aged 18 to 34 say they prefer SMS two-way messaging over other types of communication when it comes to solving issues. Moreover, they’ll choose to stay loyal to a company that offers SMS messaging services."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How does SMS two-way fit into your business?"}]},{"type":"paragraph","children":[{"type":"span","value":"Many companies are already using SMS to disseminate bulk marketing messages or send reminders to customers. But users want more: they want a conversation; they want to send a question and receive an immediate answer."}]},{"type":"paragraph","children":[{"type":"span","value":"Research has found that customers would like to complete these activities via SMS:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Check the status of an order"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Schedule or change an appointment"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Make or follow up on reservations"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Ask a question"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Find the location of a store"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Check due dates or balances"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Arrange for orders to be refilled"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Reset passwords"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"And the most compelling statistic to convince companies to set up customer service via SMS? "},{"type":"span","marks":["strong"],"value":"A massive 81% of people say they find it frustrating to be tied to a phone or computer to wait for customer service assistance"},{"type":"span","value":". If that isn’t enough to convince a company of the importance of this method of communication, 90% of customers will choose to leave due to a bad experience and are willing to pay more for more pleasant customer experience from a competitor."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Reasons customers prefer using SMS two-way to resolve queries"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Customers dislike waiting on hold."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"SMS communication allows customers to multitask while resolving their queries."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"They are able to find solutions while in a noise-sensitive environment."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Customers sometimes just don’t want to talk on the phone – for example if they are in an office where they don't feel comfortable speaking aloud."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re convinced and are looking for a customer relationship management solution that your base will appreciate and enjoy, have a look at Clickatell’s "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"product selector"}]},{"type":"span","value":" to choose the best SMS option for your business."}]}]}}}},{"seo":{"title":"How SMS messaging will underpin the biggest marketing trends","description":"Find out more about the current trends in SMS marketing including relationship marketing as well as ephemeral marketing, which is used to distribute short-lived content.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633093918-g-qogegeg-eg-u-geueew-uge.jpg?auto=format","id":"DatoCmsAsset-25858071"}},"internalName":"How SMS messaging will underpin the biggest marketing trends","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633093918-g-qogegeg-eg-u-geueew-uge.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633093918-g-qogegeg-eg-u-geueew-uge.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633093918-g-qogegeg-eg-u-geueew-uge.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633093918-g-qogegeg-eg-u-geueew-uge.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgTEg0LDg0NDg0NFxYNFg0MFxUZGBYVFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIhw7Ly8vNTsvLzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYF/8QAHhAAAQMEAwAAAAAAAAAAAAAAAAECBRIhMkEDBBH/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABkRAAIDAQAAAAAAAAAAAAAAAAABAhEhA//aAAwDAQACEQMRAD8AvOzMpTYUWa9aZXPiLaAw5xQu8HJGZa1l1AnJhVoAvSDt6f/Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633093918-g-qogegeg-eg-u-geueew-uge.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgTEg0LDg0NDg0NFxYNFg0MFxUZGBYVFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIhw7Ly8vNTsvLzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYF/8QAHhAAAQMEAwAAAAAAAAAAAAAAAAECBRIhMkEDBBH/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABkRAAIDAQAAAAAAAAAAAAAAAAABAhEhA//aAAwDAQACEQMRAD8AvOzMpTYUWa9aZXPiLaAw5xQu8HJGZa1l1AnJhVoAvSDt6f/Z"}},"id":"DatoCmsTemplateArticle-62226524","title":"How SMS messaging will underpin the biggest marketing trends","slug":"how-sms-messaging-will-underpin-2016s-biggest-marketing-trends","meta":{"updatedAt":"2022-11-22T10:34:48.472+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Add to this the diminishing concentration span of the average Internet user (think bounce rates of three to four seconds on your average, poorly optimized website), and you’ll quickly realize that if you’re not scrambling to meet their demands, you’re missing out on valuable opportunities.\nSo what three trends should we be looking out for this year in the real-time marketing world? And does a medium like SMS messaging still have a place among the Snapchats and Twitters of the world?"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"1.     Relationship marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"Marketing is evolving, focusing more on the relationship between business and consumer than on a hard product sell. Enter social media and we have major acceleration on this evolution, as people and brands engage at a personalized, conversational level."}]},{"type":"paragraph","children":[{"type":"span","value":"And this conversation is constant, which means bands need to be regularly available to interact with their customer base. Every relevant Facebook comment and Tweet needs be vetted and responded to. Brands need to be there to accept praise and deal with criticism. This is the bread and butter of relationship marketing and helps brands foster long-term loyalty."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"2.     Ephemeral marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"The progression of social media has paved the way for apps like Snapchat, Whisper and Tango, platforms that offer instant, temporary content. This is the world of ephemeral marketing – a world that offers marketers exciting but challenging prospects. These platforms are no longer just fun, fly-by-night spaces for curious teenagers, but rather a massive opportunity to engage with an enormous market through quality, easily digestible content."}]},{"type":"paragraph","children":[{"type":"span","value":"The challenge for ephemeral marketers is that they’re not quite sure what this kind of content is just yet. These platforms are largely for peer-to-peer communication, and interrupting that with ads can backfire on the brand. Still, these platforms are here to stay and marketers need to work out viable strategies to keep up. Think smart, fresh content that positions your brand more as a cool buddy than an embarrassing relative trying to be hip with the youngsters."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":" 3"},{"type":"span","value":".      "},{"type":"span","marks":["strong"],"value":"SMS messaging"}]},{"type":"paragraph","children":[{"type":"span","value":"Marketing through "},{"type":"span","marks":["strong"],"value":"SMS messaging"},{"type":"span","value":" is easily measured, and allows marketers to work in precise numbers – how many people received the marketing message? What are the responses? How many have unsubscribed since the last message? This enables marketers to better understand what works and what doesn’t, and to iron out mistakes that are costing them customers."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"SMS marketing"},{"type":"span","value":" offers your customers a consistent value proposition and is easy to integrate into marketing campaigns. It also facilitates easy two-way communication that goes a long way towards nurturing customer relationships. If you aren’t taking advantage of SMS, you could be missing out on a simple but lucrative opportunity to generate sales and increase the exposure of your business."}]},{"type":"paragraph","children":[{"type":"span","value":"Use our SMS Gateway to leverage the 98% open rate of SMS – far higher than most other marketing channels. Why not test "},{"url":"/products/sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":" to see how fast and easily we can deliver to your country?"}]}]}}}},{"seo":{"title":"How Clickatell boosts workplace productivity through coaching","description":"Clickatell shows how coaching circles can be used to energize your workforce and streamline productivity.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633148420-developers-applaud-clickatell-sms-wins-best-in-mobility-in-first-annual-code-project-members-choice-awards-300x117.jpg?auto=format","id":"DatoCmsAsset-25976791"}},"internalName":"How Clickatell boosts workplace productivity through coaching","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633148420-developers-applaud-clickatell-sms-wins-best-in-mobility-in-first-annual-code-project-members-choice-awards-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633148420-developers-applaud-clickatell-sms-wins-best-in-mobility-in-first-annual-code-project-members-choice-awards-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633148420-developers-applaud-clickatell-sms-wins-best-in-mobility-in-first-annual-code-project-members-choice-awards-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633148420-developers-applaud-clickatell-sms-wins-best-in-mobility-in-first-annual-code-project-members-choice-awards-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIDQ8PDRUODhUKDQ0NDhENFgUMFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAFAQQHAP/EABoQAAIDAQEAAAAAAAAAAAAAAAABAgMFMTP/xAAWAQEBAQAAAAAAAAAAAAAAAAADAgD/xAAWEQEBAQAAAAAAAAAAAAAAAAABABL/2gAMAwEAAhEDEQA/ANKt2FGlhz3HFsp2+QdPjNgkZqW45o4CjwkrBAt//9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633148420-developers-applaud-clickatell-sms-wins-best-in-mobility-in-first-annual-code-project-members-choice-awards-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIDQ8PDRUODhUKDQ0NDhENFgUMFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAFAQQHAP/EABoQAAIDAQEAAAAAAAAAAAAAAAABAgMFMTP/xAAWAQEBAQAAAAAAAAAAAAAAAAADAgD/xAAWEQEBAQAAAAAAAAAAAAAAAAABABL/2gAMAwEAAhEDEQA/ANKt2FGlhz3HFsp2+QdPjNgkZqW45o4CjwkrBAt//9k="}},"id":"DatoCmsTemplateArticle-62226529","title":"How Clickatell boosts workplace productivity through coaching","slug":"how-clickatell-boosts-workplace-productivity-through-coaching","meta":{"updatedAt":"2022-11-22T12:00:23.012+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Here, Clickatell agile coach, Justin Kotze, guides you through implementing coaching circles within your company to streamline productivity and reenergize your workforce."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The basics: What’s a coaching circle?"}]},{"type":"paragraph","children":[{"type":"span","value":"Quite simply, a coaching circle is a group of people who get together to explore ideas and topics for a set period of time and frequency."}]},{"type":"paragraph","children":[{"type":"span","value":"Having run these circles for the past few years at Clickatell, we’ve found that they help to complement each team member’s abilities and encourage collaborations. They’re a great way for us to brainstorm ways to enhance our SMS Gateway and messaging solutions. As a respected bulk SMS sender, we’re always working hard to improve."}]},{"type":"paragraph","children":[{"type":"span","value":"Our teams meet as frequently as needed to explore new ideas on delivering the best value to clients. These circles have enabled us to, for example, deliver many of our SMS API libraries, which you can view on "},{"url":"https://github.com/clickatell","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Github"}]},{"type":"span","value":". They also sparked some ideas around two-way authentication and multi-factor authentication."}]},{"type":"paragraph","children":[{"type":"span","value":"If you’re ready to set up coaching circles in your organization, it’s simple to get started."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What you need to set up a coaching circle"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"1. Meeting spot"}]},{"type":"paragraph","children":[{"type":"span","value":"This should be the first thing you establish so that meetings can always commence as planned. We’ve found that it’s important for your group to have a home, be it the office rec area, a boardroom or even someone’s home. Just make sure it’s a spot that will always be available at meeting times."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"2. Topics or themes"}]},{"type":"paragraph","children":[{"type":"span","value":"At your first meeting, determine the topics you’d like to cover over the coming weeks and months. Be sure to schedule them. If it’s easier, divide them into themes."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Some of our topics:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Weekly coding katas for our developers."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Release planning: product managers meet for a set time with the purpose of exploring new release planning techniques. If anyone is reading books or learning material about the subject matter, their discoveries can be shared at these meetings."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"101 business ideas: our developers meet, discuss and prototype some of the ideas in Clickatell’s "},{"url":"/whitepapers/customer-relationship-management/101-business-uses-for-sms-2nd-edition/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"101 Business Uses for SMS"}]},{"type":"span","value":" guide. They often make some of the code available on "},{"url":"https://github.com/clickatell","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Github"}]},{"type":"span","value":"."}]}]}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"3. Meeting time and frequency"}]},{"type":"paragraph","children":[{"type":"span","value":"Because it can be tricky to ensure members commit to all meeting slots, we recommend that a coaching circle run for no longer than one quarter. We usually meet once a week for 12 weeks to explore the topics we’ve identified. People may join for a quarter, take a quarter off, and then join once again. It also depends on each individual’s interest, enthusiasm and energy levels."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"4. Communication tools"}]},{"type":"paragraph","children":[{"type":"span","value":"Agree on a communication medium that everyone’s happy with. We use SMS notifications through our REST API to remind the group of the meeting times and to share photos. We use email to send notes from the sessions."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"5. Volunteers"}]},{"type":"paragraph","children":[{"type":"span","value":"For coaching circles to work productively, participation must be on an opt-in basis. This also ensures that everyone taking part actually wants to be there, and this contributes to success. We welcome people from all roles in the company."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Coaching circles are not just for offices"}]},{"type":"paragraph","children":[{"type":"span","value":"Coaching circles are not only great for businesses – they can also be beneficial to communities in which people are interested in expanding their knowledge and learning more from others."}]},{"type":"paragraph","children":[{"type":"span","value":"Find more helpful "},{"url":"/articles/technology/developers-why-should-you-use-an-ftp-sms-api-smsapi/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"developer resources"}]},{"type":"span","value":" on our website, or visit our page on GitHub for "},{"url":"https://github.com/clickatell","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"readymade SMS scripts and libraries"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Which marketing tactic is most effective: email, IM or bulk SMS?","description":"Clickatell compares marketing tactics such as email, IM and SMS marketing methods with the pros and cons of each.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633148627-woman-reads-marketing-sms-on-cellphone-300x117.jpg?auto=format","id":"DatoCmsAsset-25976798"}},"internalName":"Which marketing tactic is most effective: email, IM or bulk SMS?","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633148627-woman-reads-marketing-sms-on-cellphone-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633148627-woman-reads-marketing-sms-on-cellphone-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633148627-woman-reads-marketing-sms-on-cellphone-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633148627-woman-reads-marketing-sms-on-cellphone-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSCAgLDRYNDg8QDg4PDhYNDRENFxUZGBYfFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA8QHDscFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBQABBP/EABwQAAEEAwEAAAAAAAAAAAAAAAEAAgMEETEyEv/EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGREAAgMBAAAAAAAAAAAAAAAAAAIBAxEh/9oADAMBAAIRAxEAPwA9iZ5YcBJbE04fynruUvsgZ0hOnR9TzgCCWZ7NKLbWA8aVpS1xhB7J0//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633148627-woman-reads-marketing-sms-on-cellphone-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSCAgLDRYNDg8QDg4PDhYNDRENFxUZGBYfFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA8QHDscFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBQABBP/EABwQAAEEAwEAAAAAAAAAAAAAAAEAAgMEETEyEv/EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGREAAgMBAAAAAAAAAAAAAAAAAAIBAxEh/9oADAMBAAIRAxEAPwA9iZ5YcBJbE04fynruUvsgZ0hOnR9TzgCCWZ7NKLbWA8aVpS1xhB7J0//Z"}},"id":"DatoCmsTemplateArticle-62226533","title":"Which marketing tactic is most effective: email, IM or bulk SMS?","slug":"which-marketing-tactic-is-most-effective-email-im-or-bulk-sms","meta":{"updatedAt":"2022-11-22T12:02:18.863+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Bulk marketing methods compared"}]},{"type":"paragraph","children":[{"type":"span","value":"A winning marketing solution is one that delivers your messages reliably, at an affordable price and with as little hassle as possible. Here, we’ll take a look at three of the most popular ways to do this: email, Instant Messaging (IM) services, and bulk SMS marketing. Each of these has its pros and cons, and understanding them will help you decide which to use to meet your marketing goals."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/benefits-sms-marketing-business/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"The benefits of SMS marketing to your business"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Email marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"Email can be stored for long periods of time and is easily searchable. Before sending a marketing email, ask yourself whether the customer will need the information in the future. If the answer is yes, choose email."}]},{"type":"paragraph","children":[{"type":"span","value":"The downside to email is that it isn’t always opened immediately. For example, if you send an email late in the afternoon, it may only be read hours later – or even the next morning. Moreover, you’re often competing with high priority work-related or personal mails."}]},{"type":"paragraph","children":[{"type":"span","value":"Email should, therefore, be used for messages or information that isn’t time sensitive – things like booking confirmations, special offers, and invoice information. It obviously wouldn’t be the first choice for messages that need urgent attention – for example, to let someone know that a food delivery or taxi has arrived."}]},{"type":"paragraph","children":[{"type":"span","value":"Another disadvantage of email is that it can be filtered into a junk or spam folder, or marked as spam by recipients."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Instant messaging"}]},{"type":"paragraph","children":[{"type":"span","value":"There’s no denying this is one of the fastest forms of communication – the word “instant” is in the name. It can be an extremely effective tool for internal communication but it may not be appropriate for customer engagement if these accounts aren’t constantly monitored."}]},{"type":"paragraph","children":[{"type":"span","value":"The major advantage of IM is that it’s delivered immediately if the recipient is online. A back-and-forth conversation can commence right away, allowing for immediate resolution."}]},{"type":"paragraph","children":[{"type":"span","value":"The drawback to IM is it requires both the sender and recipient to have an app installed before conversations can take place. It can also be intrusive. Messages pop up on a screen, sometimes accompanied by audible alert tones. This can be disruptive or annoying for customers, particularly if they’re at work."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Bulk SMS messaging"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS may have recently turned 21, but there’s a reason marketers love it. It’s affordable and easy to use, but there’s more to it than that. The majority of people have their phones with them most of the time, so SMS offers the greatest likelihood of your message being read."}]},{"type":"paragraph","children":[{"type":"span","value":"Research has shown 90% of people open SMS messages within three minutes of receiving them. In addition, SMS has an open rate of 98%, far higher than any other form of marketing communication."}]},{"type":"paragraph","children":[{"type":"span","value":"If you feel restricted by the 160 character limit, you can always use "},{"url":"/articles/technology/the-uncomplicated-guide-to-concatenated-sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"concatenation"}]},{"type":"span","value":", which splits messages into smaller parts to ensure the entire SMS is received in a single text."}]},{"type":"paragraph","children":[{"type":"span","value":"So which option should you choose? If you’re looking for a solution that offers high open rates, reliable delivery of time-sensitive messages, and is easy to implement, "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"bulk SMS"}]},{"type":"span","value":" marketing is your best bet. "}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/clickatell-platform-sms-business/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Why Clickatell Platform and SMS make all the difference to your business"}]}]},{"type":"paragraph","children":[{"type":"span","value":"You can get started in minutes with Clickatell. Explore our "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"SMS solutions"}]},{"type":"span","value":" or use our "},{"url":"/pricing-and-coverage/message-pricing/","type":"link","children":[{"type":"span","value":"product selector"}]},{"type":"span","value":" to find the right option for your business. "}]}]}}}},{"seo":{"title":"3-benefits-of-the-internet-of-things-for-start-ups","description":"Clickatell discusses how the Internet of Things (IoT) will help start-ups by streamlining manufacturing and driving innovation.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633092547-hj.jpg?auto=format","id":"DatoCmsAsset-25856898"}},"internalName":"3 Benefits of the Internet of Things for start-ups","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633092547-hj.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633092547-hj.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633092547-hj.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633092547-hj.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoSDhgSDhUZDhkSFh0dHR8fGCIfFhUdHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFhw7NS8vLy81Oy8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAHAQUGAP/EACAQAAEEAQQDAAAAAAAAAAAAAAEAAgMEcQUGEUEjJDT/xAAWAQEBAQAAAAAAAAAAAAAAAAABBQD/xAAZEQADAQEBAAAAAAAAAAAAAAAAAQIDEQT/2gAMAwEAAhEDEQA/AE7XIo5KjuT0hPeVGOR5DT2mbWT6TsIb3KfOcow1aYXmjKPqurVeQFKsbnxBcrc+i+GUI//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633092547-hj.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoSDhgSDhUZDhkSFh0dHR8fGCIfFhUdHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFhw7NS8vLy81Oy8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAHAQUGAP/EACAQAAEEAQQDAAAAAAAAAAAAAAEAAgMEcQUGEUEjJDT/xAAWAQEBAQAAAAAAAAAAAAAAAAABBQD/xAAZEQADAQEBAAAAAAAAAAAAAAAAAQIDEQT/2gAMAwEAAhEDEQA/AE7XIo5KjuT0hPeVGOR5DT2mbWT6TsIb3KfOcow1aYXmjKPqurVeQFKsbnxBcrc+i+GUI//Z"}},"id":"DatoCmsTemplateArticle-62226541","title":"3 Benefits of the Internet of Things for start-ups","slug":"3-benefits-of-the-internet-of-things-for-start-ups","meta":{"updatedAt":"2022-11-22T12:16:32.031+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Internet of things in small business"}]},{"type":"paragraph","children":[{"type":"span","value":"Smartphone-operated business, anyone? An SMS messaging service that prompts you for an investment, or a single piece of software that controls asset maintenance – this is the business world of tomorrow."}]},{"type":"paragraph","children":[{"type":"span","value":"By 2025, the Internet of Things (IoT) will have made a profound impact on every level of our society. It’s a world where everything (almost literally) is interconnected. From the machines, we use to the cities we live in, to our communication, and even our own bodies – all of it will be part of a great system that will moderate, control and optimize via advanced yet simple to use technology."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"This helps start-ups in 3 ways:"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"1.     A seamless supply chain"}]},{"type":"paragraph","children":[{"type":"span","value":"An IoT-integrated infrastructure will be fully controlled and easily monitored. You’ll be able to follow your supply chain with enormous accuracy and engage with it accordingly should the need arise. From the loading of your newly manufactured goods to their transportation in terms of movement and security, maintenance scheduling and their ultimate sale, in-depth analysis at every touchpoint means you can supervise the process at your own tempo."}]},{"type":"paragraph","children":[{"type":"span","value":"In time, this will permeate every aspect of the supply chain, optimizing each process, resulting in faster turnover times, reduced operational costs and a more secure future for business planning and growth."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"2.     Streamlined manufacturing"}]},{"type":"paragraph","children":[{"type":"span","value":"The applications of a “smart” manufacturing process are far-reaching.  Gartner, the world’s leading information technology research company, suggests that the manufacturing sector will benefit the most from the use of the IoT, by as early as 2020."}]},{"type":"paragraph","children":[{"type":"span","value":"Easily controlled networks and simplified equipment management are just some of the benefits already being seen. And, with an exponential move away from a simple machine to machine (M2M) IoT capabilities, we could see greater situational management in the manufacturing process. For example, a manufacturing robot that responds to human presence, which in turn creates a safer work environment."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"3.     Business innovation"}]},{"type":"paragraph","children":[{"type":"span","value":"With unparalleled access to information, the IoT will see business owners able to make intelligent decisions on things like pricing, logistics, and sales, based on real-time data. In addition, this will help smooth business to consumer relations, greatly reducing the time needed to make a decision and respond."}]},{"type":"paragraph","children":[{"type":"span","value":"It will give the start-up a global perspective, making it easier for them to see across business markets and competition, regardless of location. IoT truly is a global game-changer. It’s not just about efficacy. It’s not just about streamlining the business process and saving money and time. It’s not even about smoother infrastructure from smart cities-it's a fundamental shift in our mentality. As the reach of IoT increases, it will act as an engine for new products and services on a scale that is yet to be seen."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How small businesses can enjoy IoT interconnectivity"}]},{"type":"paragraph","children":[{"type":"span","value":"IoT may be the business technology of tomorrow but Clickatell is enabling enterprises to start adopting it today via accessible, simple-to-use SMS messaging services."}]},{"type":"paragraph","children":[{"type":"span","value":"Even small businesses can benefit from these capabilities without having to invest in expensive or complicated tech: all you need is basic SMS functionality and the tools to integrate it into your existing systems. The IoT is here and if you’re ready to get on board – and you should be – we can help. Getting started is super easy! "},{"url":"/sign-up/","type":"link","children":[{"type":"span","value":"Sign up"}]},{"type":"span","value":" for a free "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"Clickatell Platform account"}]},{"type":"span","value":" today and enjoy unlimited testing in our new sandbox environment. "}]}]}}}},{"seo":{"title":"5 Innovative ways businesses are using bulk SMS messaging","description":"Clickatell shows how companies are using innovative methods to promote their products and services via bulk SMS messaging.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633149095-istock000024436108large-300x122.jpg?auto=format","id":"DatoCmsAsset-25976807"}},"internalName":"5 Innovative ways businesses are using bulk SMS messaging","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633149125-istock000024436108large-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633149125-istock000024436108large-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633149125-istock000024436108large-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633149125-istock000024436108large-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDxILDhMQGhkWDhENFQoOFxYdGBYfFhUdHysjJh0oHRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAMHDscHig7Oy8vLy87Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAFBgEEBwD/xAAfEAACAQMFAQAAAAAAAAAAAAAAAQIEESEDBhQiMgX/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABgRAAIDAAAAAAAAAAAAAAAAAAIRAAEx/9oADAMBAAIRAxEAPwDTKn7mnCnbTQEe5stXKFS3xXkAxfdhzu3LAlkcI7kUY3bIFTV8HDAySK6eT//Z"},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633149125-istock000024436108large-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDxILDhMQGhkWDhENFQoOFxYdGBYfFhUdHysjJh0oHRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAMHDscHig7Oy8vLy87Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAFBgEEBwD/xAAfEAACAQMFAQAAAAAAAAAAAAAAAQIEESEDBhQiMgX/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABgRAAIDAAAAAAAAAAAAAAAAAAIRAAEx/9oADAMBAAIRAxEAPwDTKn7mnCnbTQEe5stXKFS3xXkAxfdhzu3LAlkcI7kUY3bIFTV8HDAySK6eT//Z"}},"id":"DatoCmsTemplateArticle-62226550","title":"5 Innovative ways businesses are using bulk SMS messaging","slug":"5-innovative-ways-businesses-are-using-bulk-sms-messaging","meta":{"updatedAt":"2022-11-22T12:33:41.014+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Bulk SMS business ideas"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"1. SMS polling"}]},{"type":"paragraph","children":[{"type":"span","value":"Asking your customers for feedback encourages them to participate while giving you valuable feedback. It is an effective method of yielding results and opening two-way communication. Typically, using "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"short codes"}]},{"type":"span","value":" is the fastest, most direct and efficient way of opening this two-way communication, and it’s cost-effective too. SMS polling is used by everyone from politicians and sports teams to non-profits, restaurants and small business owners to connect with their audience, get feedback and, based on that feedback, adapt to meet their customers’ needs."}]},{"type":"paragraph","children":[{"type":"span","value":"A restaurant may use SMS polling to test the waters with a new dish and ask customers for other dishes they would like to see on the menu. Using an incentive, such as offering a discount on their next meal, encourages further participation. Patrons are polled and, based on the results, the owner can decide whether to include the new dish. Based on patrons’ suggestions, they owner could consider other dishes to incorporate into the existing menu."}]},{"type":"paragraph","children":[{"type":"span","value":"Polling may also be used internally to evaluate employee skill levels, determine job satisfaction and pinpoint weaknesses. It’s anonymous, therefore employees feel protected answering questions truthfully."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"2. Two-factor authentication"}]},{"type":"paragraph","children":[{"type":"span","value":"There are many ways two-factor authentication (2FA) can "},{"url":"/articles/information-security/cybersecurity-and-how-2fa-can-assist/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"improve your application security"}]},{"type":"span","value":". We’ve seen it become a crucial verification step for internet banking and ecommerce, but a more contemporary use is transport app "},{"url":"/articles/customer-relationship-management/taxi-please-secure-bookings-with-two-factor-authentication/","type":"link","children":[{"type":"span","value":"Taxi Please"}]},{"type":"span","value":". The app offers a translation service, eliminating the language barrier while connecting taxi drivers and passengers in Asia. The implementation of 2FA gives all passengers, including tourists, peace of mind when travelling."}]},{"type":"paragraph","children":[{"type":"span","value":"In a world where instant messaging is widely used to connect with others, there are numerous social messaging apps. However, "},{"url":"/case-studies/information-security/beetalk/","type":"link","children":[{"type":"span","value":"BeeTalk"}]},{"type":"span","value":" sets itself apart by offering 2FA as an additional security feature.  Thanks to 2FA, BeeTalk can protect its users from phishers and hackers, providing a safe platform to chat and interact. There are various options when enabling 2FA, whether it’s for ecommerce, social messaging or blogging platforms like WordPress (view Clickatell’s "},{"url":"https://github.com/clickatell/clickatell-wordpress","type":"link","children":[{"type":"span","value":"plugin for WordPress"}]},{"type":"span","value":" 2FA)."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"3. Improving lives"}]},{"type":"paragraph","children":[{"type":"span","value":"Bulk messaging can literally saves lives. With a worrying decline in global blood donation rates, SMS is used to remind donors of their next appointment and, when there is a severe shortage of blood, ask them to donate again. However, Sweden is taking it to the next level by SMSing donors when their blood is used, thereby notifying them that their blood has potentially saved a life, and encouraging them to donate again in the future. It’s created a dialogue on social media, spreading the word and creating online visibility. "}]},{"type":"paragraph","children":[{"type":"span","value":"In Kenya, a new initiative is being implemented to help new mothers who don’t have access to basic healthcare. More than half of Kenyan women do not give birth in hospital, and this free service’s reach extends to many remote areas and aims to reduce high infant mortality rates. It aims to educate mothers by sending them weekly texts about developmental milestones, advice about what to do in the case of emergency, and offers them a full-time help desk with trained medical professionals responding immediately."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"4. Bulk SMS to optimize email marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"Many companies are integrating SMS marketing into their email campaigns. With SMS open rates at 98%, they have realized the importance of boosting email open rates, and, ultimately, conversion rates, by incorporating bulk messaging. Including URLs promotes website traffic and encourages subscriptions. Total customer views are improved and companies can track customer activity back to the SMS. These campaigns are driven by short codes and keywords, and need to be clear and beneficial to the recipient. Companies need to think of new ideas and keep up with trends to keep their customers engaged."}]},{"type":"paragraph","children":[{"type":"span","value":"Orange has one of the longest-running and most successful SMS campaigns – ‘Orange Wednesdays’ – which was introduced more than 10 years ago. Customers are offered a two-for-one cinema deal, only available on Wednesdays, using a clear call-to-action. Previously the least popular weekday with the lowest attendance rate, it’s now the most popular, with Orange estimating that an additional three million cinema trips are generated annually using this strategy."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"5. Aiding education"}]},{"type":"paragraph","children":[{"type":"span","value":"Education facilities around the world are using bulk messaging to simultaneously reach teachers, learners and parents by sending SMS messages when in need of substitute teachers, and initiating parent communication. Ever pressed for time, this method eliminates the arduous task of making phone calls and replaces it with a quick, effective SMS, sent to selected recipients asking who is available as a substitute teacher. Those who are keen to work will reply immediately, knowing that it’s first come, first serve."}]},{"type":"paragraph","children":[{"type":"span","value":"In Ireland, TextaParent provides school administrators with a platform to simultaneously communicate with hundreds of parents, staff and community services, saving precious time and delivering vital or time-critical information. It’s cost-effective, reliable and saves valuable time."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Tailor your SMS messages with Clickatell’s customizable and reliable bulk messaging"}]},{"type":"paragraph","children":[{"type":"span","value":"Ready to get started with SMS? "},{"url":"/sign-up/","type":"link","children":[{"type":"span","value":"Sign up"}]},{"type":"span","value":" for a free account to access our range of APIs and send bulk messages to your subscribers with ease. Our APIs are scalable and support any number of messages, whether it’s 500 or 50,000. You can also view our "},{"url":"/resources/","type":"link","children":[{"type":"span","value":"case studies"}]},{"type":"span","value":" for help in choosing your ideal SMS solution, and try "},{"url":"/products/sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":" to perform up to five live tests a day."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":" "}]}]}}}},{"seo":{"title":"3 Ways 2 way SMS can improve customer relationship management","description":"Clickatell demonstrates how best to use 2 Way SMS to communicate and engage with customers.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633149303-89087687-bidorbuy-1440x560-1-300x117.jpg?auto=format","id":"DatoCmsAsset-25976812"}},"internalName":"3 Ways 2 way SMS can improve customer relationship management","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633149303-89087687-bidorbuy-1440x560-1-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633149303-89087687-bidorbuy-1440x560-1-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633149303-89087687-bidorbuy-1440x560-1-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633149303-89087687-bidorbuy-1440x560-1-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICA8LEwoLDhgQDg0NGhEVIhEYIx8lHh4aFiEdLislJh0oHRYWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7Ozs7OzsvOzs7Ozs7OzU7Ly8vLy8vLzs7Ly81NS8vLy8vLzUvLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAFBgcA/8QAIRAAAAQGAwEAAAAAAAAAAAAAAAECBgMEBTVRcRM0chL/xAAUAQEAAAAAAAAAAAAAAAAAAAAE/8QAHBEAAAYDAAAAAAAAAAAAAAAAAAIDBBIxASIy/9oADAMBAAIRAxEAPwB+d9ZTLUhfxgJzHdHLPKQeQTfNnXoT9hXQ/QI5LsGt8FjQvESoQyhErIwCTPXToYLT5AVMFlQ//9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633149303-89087687-bidorbuy-1440x560-1-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICA8LEwoLDhgQDg0NGhEVIhEYIx8lHh4aFiEdLislJh0oHRYWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7Ozs7OzsvOzs7Ozs7OzU7Ly8vLy8vLzs7Ly81NS8vLy8vLzUvLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAFBgcA/8QAIRAAAAQGAwEAAAAAAAAAAAAAAAECBgMEBTVRcRM0chL/xAAUAQEAAAAAAAAAAAAAAAAAAAAE/8QAHBEAAAYDAAAAAAAAAAAAAAAAAAIDBBIxASIy/9oADAMBAAIRAxEAPwB+d9ZTLUhfxgJzHdHLPKQeQTfNnXoT9hXQ/QI5LsGt8FjQvESoQyhErIwCTPXToYLT5AVMFlQ//9k="}},"id":"DatoCmsTemplateArticle-62226562","title":"3 Ways 2 way SMS can improve customer relationship management","slug":"3-ways-2-way-sms-can-improve-customer-relationship-management","meta":{"updatedAt":"2022-11-22T12:43:00.527+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"2 way SMS to communicate with customers"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS has become many people’s preferred method of communication, both in their personal and professional lives. A "},{"url":"https://onereach.com/resources/high-demand-for-text-message-2014-report","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"recent poll"}]},{"type":"span","value":" found that 64% of consumers would prefer to use SMS than voice calls to resolve customer service issues. In addition, it was found that 77% of consumers aged 18 to 34 were likely to have a positive perception of a company that offered support via SMS. A massive 81% of consumers agreed they found it frustrating to be stuck at a computer or landline telephone for customer service assistance."}]},{"type":"paragraph","children":[{"type":"span","value":"If you want to use 2 way SMS to communicate with customers (or you’re required by law to do so), there’s a right and a wrong way to use it. So get it right by keeping these tips in mind:"}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Use SMS to ensure speedy resolution"}]},{"type":"paragraph","children":[{"type":"span","value":"90% of recipients are likely to read SMS messages within "},{"url":"https://venturebeat.com/2015/03/27/why-businesses-cant-ignore-sms-hint-90-of-people-read-a-text-message-within-the-first-3-minutes/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"three minutes"}]},{"type":"span","value":" of receiving them, according to mobile insights specialists, mobile squared. In the event of their responding to your SMS, you need to make sure you can solve customers’ problems or queries fast and effectively. They’ll be pleased with your service – but delayed replies will only lead to increased frustration."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"2 Way SMS content must be personalized"}]},{"type":"paragraph","children":[{"type":"span","value":"Customers expect marketing content to be relevant to their lives – specifically, where they are, what their needs are and what they’re interested in. You’ll lose customers fast if you send information about special offers only taking place in another city, for example. Remember to strike a balance between personalizing content and becoming "},{"type":"span","marks":["emphasis"],"value":"too"},{"type":"span","value":" personal or familiar."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Your business must be able to handle 2 Way SMS engagement"}]},{"type":"paragraph","children":[{"type":"span","value":"Once you open up a 2 way SMS messaging channel, you’ll likely find that customers are keen to engage. Expect queries, follow-up questions and requests for assistance, and ensure that you have the staff available to respond. Most importantly, make it "},{"type":"span","marks":["emphasis"],"value":"someone’s"},{"type":"span","value":" job to respond, rather than "},{"type":"span","marks":["emphasis"],"value":"everyone’s"},{"type":"span","value":" or "},{"type":"span","marks":["emphasis"],"value":"anyone’s"},{"type":"span","value":". This is the kind of CRM task that needs to be specifically assigned to an individual or a team to ensure that responses happen promptly and satisfy your customers."}]},{"type":"paragraph","children":[{"type":"span","value":"Technology can be used to monitor incoming messages and provide standard answers to easy questions (for example: On what date should I settle my account?). But prompt, personalized responses are more rewarding, and prompt person to person replies for more complex questions will increase customer satisfaction."}]},{"type":"paragraph","children":[{"url":"/resources/#customerrelationshipmanagement","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Discover how other Clickatell clients"}]},{"type":"span","value":" are doing it successfully."}]}]}}}},{"seo":{"title":"Lessons from the 5 biggest online security breaches of 2015","description":"Clickatell discusses some of the biggest online security breaches of 2015 and how hackers can be blocked by 2 factor authentication.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633149496-firstglobal-microfinance-bank-deploys-clickatell-powered-text-banking-giving-customers-anytime-anywhere-access-300x117.jpg?auto=format","id":"DatoCmsAsset-25976817"}},"internalName":"Lessons from the 5 biggest online security breaches of 2015","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633149496-firstglobal-microfinance-bank-deploys-clickatell-powered-text-banking-giving-customers-anytime-anywhere-access-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633149496-firstglobal-microfinance-bank-deploys-clickatell-powered-text-banking-giving-customers-anytime-anywhere-access-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633149496-firstglobal-microfinance-bank-deploys-clickatell-powered-text-banking-giving-customers-anytime-anywhere-access-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633149496-firstglobal-microfinance-bank-deploys-clickatell-powered-text-banking-giving-customers-anytime-anywhere-access-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDg4XDhUcDg0MDhENDRENFxUZGBYVFiEaKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHQoQHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQABBv/EAB8QAAEDAwUAAAAAAAAAAAAAAAEAAwUREzMCBiExgf/EABcBAAMBAAAAAAAAAAAAAAAAAAECAwD/xAAaEQADAAMBAAAAAAAAAAAAAAAAAgMEExQB/9oADAMBAAIRAxEAPwAuSnX9LZJCTs7icOulEbMgWTwswzm9R9sxmw5jKXnXbXSpLpbCFFLcwnFI/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633149496-firstglobal-microfinance-bank-deploys-clickatell-powered-text-banking-giving-customers-anytime-anywhere-access-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDg4XDhUcDg0MDhENDRENFxUZGBYVFiEaKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHQoQHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQABBv/EAB8QAAEDAwUAAAAAAAAAAAAAAAEAAwUREzMCBiExgf/EABcBAAMBAAAAAAAAAAAAAAAAAAECAwD/xAAaEQADAAMBAAAAAAAAAAAAAAAAAgMEExQB/9oADAMBAAIRAxEAPwAuSnX9LZJCTs7icOulEbMgWTwswzm9R9sxmw5jKXnXbXSpLpbCFFLcwnFI/9k="}},"id":"DatoCmsTemplateArticle-62226572","title":"Lessons from the 5 biggest online security breaches of 2015","slug":"lessons-from-the-5-biggest-online-security-breaches-of-2015","meta":{"updatedAt":"2022-11-22T12:44:01.657+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"1. Ashley Madison"}]},{"type":"paragraph","children":[{"type":"span","value":"When infidelity dating website Ashley Madison was breached by a group calling itself ‘The Impact Team’ in July 2015, around 35 million user accounts were compromised. What’s more, the group released personal information when the website was not immediately shut down, as per its demands. Websites that commercially encourage extramarital affairs are hotbeds for hackers: rival service Adult Friend Finder also suffered a similar attack this year."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"The lesson:"},{"type":"span","value":"  Hackers are not always after credit card details – although these were also exposed in this attack. If your website or app gathers any sensitive information that may be embarrassing or damaging to a person’s reputation, you must look at sharpening up your online security."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"2. Anthem"}]},{"type":"paragraph","children":[{"type":"span","value":"US health insurance firm Anthem lost more than 80 million customer records when it was hacked at the beginning of 2015. The FBI has yet to confirm who was behind the attack but reports say that much of the data was not encrypted – a must-have online security measure if your business collects sensitive medical information."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"The lesson: "},{"type":"span","value":" Because hackers stole social security numbers, birth dates and addresses, the breach also opened customers to the risk of identity theft. Fortunately, Anthem has a cybersecurity insurance policy to cover the costs of providing free credit-monitoring services and identity theft protection to those affected. Do you have similar insurance cover should your business be targeted by hackers?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"3. Kaspersky Lab"}]},{"type":"paragraph","children":[{"type":"span","value":"If a security vendor can be attacked, where does that leave the rest of us? That’s exactly what happened to Russian antivirus and security firm, Kaspersky Lab. The company discovered that several of its internal systems were infiltrated by an attack. The reason for the attack was believed to be a link to powerful world meetings, for example around an Iranian nuclear deal."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"The lesson:"},{"type":"span","value":"  The number one less here is that absolutely anyone can be a victim of hacker attacks, so never think that your business is not attractive or important enough. Secondly, if your company has political ties at all, factor that in to your disaster management strategy. Lastly, even though the motive here might have been political, the hackers managed to access the company’s latest technologies like Kaspersky’s Secure Operating System and Kaspersky Fraud Prevention. The thought that a criminal could get hold of or alter your intellectual property is certainly another motivation to increase your online security measures."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"4. LastPass"}]},{"type":"paragraph","children":[{"type":"span","value":"Just as alarming as the Kaspersky breach was that of password management company LastPass. Email addresses, password reminders and more were compromised and encryption measures were found to be inadequate."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"The lesson:"},{"type":"span","value":"  Nowadays, a password has to be very strong to be unhackable, which is why businesses such as Facebook and Gmail rely on two-step authentication to verify their users. LastPass uses a sophisticated algorithm to strengthen a user’s master password but should that be weak – i.e. one simple English lower case word – users will still be at risk. Always encourage your customers to choose strong passwords."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"5. mSpy"}]},{"type":"paragraph","children":[{"type":"span","value":"Ironically, a company offering software that allows people to spy on others (parents on children, employers on staff, etc.) was ‘spied’ on itself in 2015 – a cyber attack that mSpy repeatedly denied. But when its database appeared on the dark web, it was clear that emails, text messages, payment details, passwords and more had been exposed."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"The lesson:"},{"type":"span","value":"  It’s alarming that a company would go to great lengths to minimize reputational damage by downplaying a data leak, when thousands of children could now be vulnerable to online predators. If you ever fall victim to a data breach, have a plan in place to reassure your customers."}]},{"type":"paragraph","children":[{"type":"span","value":"From these five examples it is clear that cyber criminals strike for many reasons. By pre-empting the risks with stronger online security, you can better protect your customers and your reputation."}]},{"type":"paragraph","children":[{"type":"span","value":"There are many ways to increase your online security, whether through data encryption, how you store customer records and the verification methods you choose. By offering additional authentication methods – the most popular being two step authentication, e.g. with an SMS one-time PIN – you can stop relying on passwords only. Should your database be compromised, your customers will have the peace of mind that no one can access their accounts without this additional form of verification."}]},{"type":"paragraph","children":[{"type":"span","value":"Find out "},{"url":"/articles/information-security/how-two-factor-authentication-can-improve-your-application-security/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"how two-factor authentication can improve your application security"}]},{"type":"span","value":" or if you run an e-commerce website, read more about Clickatell’s "},{"url":"/articles/information-security/secure-transactions-with-a-two-factor-authentication-plugin-for-wordpress/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"two-factor authentication plugin"}]},{"type":"span","value":" for WordPress."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":" "}]}]}}}},{"seo":{"title":"Increase seasonal sales: Use SMS for better customer experience","description":"Clickatell compares email and SMS marketing strategies and shows why text messaging can improve customer experience for your business.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format","id":"DatoCmsAsset-25873334"}},"internalName":"Increase seasonal sales: Use SMS for better customer experience","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg0SEggVBg4JDQ0JDQgGDhENFhENFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFRAQHDscIhwvLy8vLy8vLy8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwUG/8QAGhAAAgMBAQAAAAAAAAAAAAAAAAECBDEFA//EABYBAAMAAAAAAAAAAAAAAAAAAAMEBf/EABkRAAEFAAAAAAAAAAAAAAAAAAABAgMEEf/aAAwDAQACEQMRAD8At2araERpNxKtnBflhHisuHJDN9GlJLAKvTwAy2HA9U//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg0SEggVBg4JDQ0JDQgGDhENFhENFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFRAQHDscIhwvLy8vLy8vLy8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwUG/8QAGhAAAgMBAQAAAAAAAAAAAAAAAAECBDEFA//EABYBAAMAAAAAAAAAAAAAAAAAAAMEBf/EABkRAAEFAAAAAAAAAAAAAAAAAAABAgMEEf/aAAwDAQACEQMRAD8At2araERpNxKtnBflhHisuHJDN9GlJLAKvTwAy2HA9U//2Q=="}},"id":"DatoCmsTemplateArticle-62226578","title":"Increase seasonal sales: Use SMS for better customer experience","slug":"boost-festive-season-sales-use-sms-for-better-customer-experience","meta":{"updatedAt":"2022-11-22T12:46:25.523+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS as part of the sales cycle"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Why SMS over email?"}]},{"type":"paragraph","children":[{"type":"span","value":"If you want to capture a lion’s share of online shoppers, you need a multi-prong approach to marketing. Nowadays, email alone isn’t enough. According to MailChimp, only around "},{"url":"http://www.business2community.com/mobile-apps/5-reasons-sms-can-improve-e-commerce-experience-01242744#OTywxjlbCmJzSz2O.99","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"17% of ecommerce emails"}]},{"type":"span","value":" are opened and only 3% enjoy click-through. Compare that to the 98% open rate of SMS, plus the fact that more than a third of visits to online stores now come from mobile devices, and you’ll see why the text message is an indispensable part of your marketing arsenal."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How to keep customers in the loop with SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"The first great use for SMS is keeping customers informed during the purchase process, from ordering all the way through to delivery and post-delivery (i.e.: “Your item has been delivered. Need to log a return? Reply Y.”)"}]},{"type":"paragraph","children":[{"type":"span","value":"But even before that, you can use SMS to help your customers feel confident about shopping on your site. Many ecommerce sites send one-time PINs to authenticate a user during checkout – a valuable security measure that gives you the edge of over your competitors."}]},{"type":"paragraph","children":[{"type":"span","value":"SMS is also ideal for sending time-sensitive notifications about delivery. It offers a handy real-time two-way response option, a great alternative (or companion) to live chat on your website. SMS is not dependent on internet access. What’s more, if you operate in territories where most people still own feature phones, SMS is a reliable, cost-effective mode of communication."}]},{"type":"paragraph","children":[{"type":"span","value":"Next, you can confirm the order via SMS and notify a customer every step of the way: once an item has left the warehouse, if it was out of stock and is once again available, and once it has been delivered to their door. You could also invite a customer via SMS to choose a specific delivery time that is convenient for them."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Benefits of better-informed customers"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Fewer delivery problems"},{"type":"span","value":"\n"}]},{"type":"paragraph","children":[{"type":"span","value":"Customers will know exactly when their order will arrive, saving you the wasted time and cost of missed deliveries. Fewer call center calls: this not only reduces businesses’ telephonic costs but also improves staff productivity, with fewer telephonic queries to be dealt with."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Creating the ultimate customer experience"}]},{"type":"paragraph","children":[{"type":"span","value":"Once you’ve offered a seamless customer experience from purchase all the way to after-sales support, your customers will be more receptive to SMS coupons and promotions from you in the future. Get them excited about opening your messages by setting up weekly offers – for example, 10% off every Wednesday with a coupon code sent via SMS. You could also offer a free gift if they make another purchase online, or ask for their feedback via an SMS survey, making them feel appreciated."}]},{"type":"paragraph","children":[{"type":"span","value":"Festive purchasing is gearing up fast, so don’t miss out on this lucrative market. Get started now by setting up a "},{"url":"/products/sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":" account – perfect for marketers, including those without developer experience."}]}]}}}},{"seo":{"title":"Why you need to secure your cloud service with two factor authentication","description":"Clickatell shows how two-factor authentication can help strengthen your cloud service.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633148704-hgasdfghjwerhj234567dfghf.jpg?auto=format","id":"DatoCmsAsset-25976800"}},"internalName":"Why you need to secure your cloud service with two factor authentication","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633148704-hgasdfghjwerhj234567dfghf.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633148704-hgasdfghjwerhj234567dfghf.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633148704-hgasdfghjwerhj234567dfghf.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633148704-hgasdfghjwerhj234567dfghf.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSCAgLDQoLDhgKFRUNDh0VFg4YFx8hGCIVIhUaKysvJh0oHhUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdFig7Oy8vOzs7OzsvOzs7OzsvOy87Ly87Oy8vOzsvOy87OzsvOy8vLy8vLy8vOy8vLy81L//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwABBP/EACEQAAEDBAEFAAAAAAAAAAAAAAIAAQQDBhExBRIUIlGR/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgME/8QAHBEAAQQDAQAAAAAAAAAAAAAAAQACAxIEITER/9oADAMBAAIRAxEAPwDXa3NxqmPJkwaXMxhjtg20kJaZF1bdMACLt9v9TM5pt1FgxsoR4iaZcFAXfBMqQLMJ/bqI4gajahnDbnS//9k="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633148704-hgasdfghjwerhj234567dfghf.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSCAgLDQoLDhgKFRUNDh0VFg4YFx8hGCIVIhUaKysvJh0oHhUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdFig7Oy8vOzs7OzsvOzs7OzsvOy87Ly87Oy8vOzsvOy87OzsvOy8vLy8vLy8vOy8vLy81L//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwABBP/EACEQAAEDBAEFAAAAAAAAAAAAAAIAAQQDBhExBRIUIlGR/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgME/8QAHBEAAQQDAQAAAAAAAAAAAAAAAQACAxIEITER/9oADAMBAAIRAxEAPwDXa3NxqmPJkwaXMxhjtg20kJaZF1bdMACLt9v9TM5pt1FgxsoR4iaZcFAXfBMqQLMJ/bqI4gajahnDbnS//9k="}},"id":"DatoCmsTemplateArticle-62226589","title":"Why you need to secure your cloud service with two factor authentication","slug":"why-you-need-to-secure-your-cloud-service-with-two-factor-authentication","meta":{"updatedAt":"2022-11-22T12:55:37.171+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Authentication in cloud services"}]},{"type":"paragraph","children":[{"type":"span","value":"The 2014 celebrity nude photo leak brought to light vulnerabilities in Apple’s iCloud security. But hackers are not just after naughty photos in the cloud: sensitive information like personnel records, valuable intellectual property, customer bank records and other confidential data could be at risk."}]},{"type":"paragraph","children":[{"type":"span","value":"Here, we look at how SMS two-factor authentication helps to strengthen cloud security."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Today, login information is a currency"}]},{"type":"paragraph","children":[{"type":"span","value":"The convenience of being able to access files in the cloud from anywhere, at any time, must be one of the greatest internet advances of the 21st century. Being hard drive-free has seen millions of users sign up to cloud services such as Google Drive, Dropbox, OneDrive, Netflix and Flickr."}]},{"type":"paragraph","children":[{"type":"span","value":"The mistake that many big corporates make is to put their main focus on protecting their users’ wallets but not their login information. In the case of Apple, it only required two-factor authentication for making purchases or changing account preferences. Now, however, it will be building two-factor authentication directly into the new iOS 9 and OS X El Capitan (you can find out more about this "},{"url":"https://support.apple.com/en-za/HT204152","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"additional cloud security"}]},{"type":"span","value":" here)."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"It’s safe to say that the password is dead"}]},{"type":"paragraph","children":[{"type":"span","value":"Unsurprisingly, the stronger you encourage your users to make their passwords, the greater the chance they’ll forget it. And when a user turns to password recovery, hackers strike, easily cracking a mother’s maiden name or a nickname."}]},{"type":"paragraph","children":[{"type":"span","value":"Using Apple ‘create account page’, fraudsters can play around with different email addresses to see if one is in use. If they find an existing email, they go through a weak ‘forget password’ process with a security question and boom – once they’ve guessed what a pet’s name is, they are into iCloud photos or a company’s sensitive Dropbox documents."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"That’s where SMS two-factor authentication comes in"}]},{"type":"paragraph","children":[{"type":"span","value":"Chilling as the above example is, see it as an encouragement to find a better password recovery process than a security question. Another reason to make two-factor authentication a standard feature is the fact that users are very likely to access cloud services from several devices: computer, smartphone, tablet and/or internet TV, to name a few. If any of these are compromised, the cloud is compromised."}]},{"type":"paragraph","children":[{"type":"span","value":"SMS two-factor authentication is a strong, popular method of verifying a user’s identity. Why? Well, most users are glued to their phones 24/7. Having to enter a one-time PIN (OTP) sent via SMS is not too disruptive to the user experience – whether someone is accessing their cloud storage via a desktop or mobile app. Phone verification is easy to implement – simply ask for a mobile number at sign-up, explaining that it will only be used for verification purposes (and stick to that!). Phone numbers are difficult to fake and users usually keep one phone number for many years."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"SMS authentication with Clickatell"}]},{"type":"paragraph","children":[{"type":"span","value":"Ready to add a stronger level of protection to your cloud service? Then take a look at "},{"url":"https://github.com/clickatell/clickatell-wordpress","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell’s Wordpress plugin"}]},{"type":"span","value":", on GitHub. It comes with simple instructions on how to add two-factor authentication to your WordPress site. You can also read "},{"url":"/articles/information-security/how-two-factor-authentication-can-improve-your-application-security/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"how two-factor authentication can improve app security"}]},{"type":"span","value":" and why an SMS one-time PIN (OTP) is the easy, cost-effective layer of security to add."}]}]}}}},{"seo":{"title":"Are your ecommerce security measures up to Fort Knox standards?","description":"Clickatell offers advice on how site owners can improve their website's ecommerce security to secure their customers' data.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633149985-istock77034487xlarge-sms-providers-guide-300x117.jpg?auto=format","id":"DatoCmsAsset-25976849"}},"internalName":"Are your ecommerce security measures up to Fort Knox standards?","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633149985-istock77034487xlarge-sms-providers-guide-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633149985-istock77034487xlarge-sms-providers-guide-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633149985-istock77034487xlarge-sms-providers-guide-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633149985-istock77034487xlarge-sms-providers-guide-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFA4LDxIUEg0ODhEODREYFxMZGBYTIhUaJCsjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFQoQEDscFhwvLy8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAIF/8QAHxAAAQIGAwAAAAAAAAAAAAAAAQACBAYREyExAxYz/8QAFQEBAQAAAAAAAAAAAAAAAAAABAP/xAAZEQADAQEBAAAAAAAAAAAAAAABAlIAEgP/2gAMAwEAAhEDEQA/AFQmTis4crwkxAZqgnATb2VowvmjBDWSxWM57G17NqIiwmiiqPM1pdLG/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633149985-istock77034487xlarge-sms-providers-guide-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFA4LDxIUEg0ODhEODREYFxMZGBYTIhUaJCsjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFQoQEDscFhwvLy8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAIF/8QAHxAAAQIGAwAAAAAAAAAAAAAAAQACBAYREyExAxYz/8QAFQEBAQAAAAAAAAAAAAAAAAAABAP/xAAZEQADAQEBAAAAAAAAAAAAAAABAlIAEgP/2gAMAwEAAhEDEQA/AFQmTis4crwkxAZqgnATb2VowvmjBDWSxWM57G17NqIiwmiiqPM1pdLG/9k="}},"id":"DatoCmsTemplateArticle-62226608","title":"Are your ecommerce security measures up to Fort Knox standards?","slug":"are-your-e-commerce-security-measures-up-to-fort-knox-standards","meta":{"updatedAt":"2022-11-22T12:56:53.046+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"e-Commerce security measures"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Why are ecommerce sites such popular targets"}]},{"type":"paragraph","children":[{"type":"span","value":"Think about it – you have credit card details, sensitive customer information and valuable products up for grabs. If an e-commerce shop was a bricks-and-mortar store, you would have layers of security in place: burglar bars, an alarm, cameras, product tags, door sensors and more. You’d aim to reach the security standards of ‘Ford Knox’ – the famous American gold vault. Rumor has it that "},{"url":"http://www.businessinsider.com/security-of-fort-knox-2011-7","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Fort Knox"}]},{"type":"span","value":" is protected by a lawn laden with landmines, ground-sweeping radars, laser triggered machine guns and a vault door that weighs more than 20 tons. And, if that weren’t enough, around 30,000 soldiers, tanks, helicopters, artillery and more will be waiting for you just outside the gates."}]},{"type":"paragraph","children":[{"type":"span","value":"If you had to compare the top-notch security of Fort Knox to your site, how would you compare? Here are some of the basic e-commerce security controls to know:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Ecommerce security basics"}]},{"type":"paragraph","children":[{"type":"span","value":"Even if you are using payment gateways, you must take a few vital steps to protect your customers’ data. Make sure that every web page on your site that deals with secure data is SSL (Secure Sockets Layer) certified, and that your payment gateway is compliant with the Payment Card Industry Data Security Standard (PCI DSS). This is a set of standards that the credit and debit card industry has set for merchants who process card payments."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Don’t store customer data"}]},{"type":"paragraph","children":[{"type":"span","value":"Experts advise companies to regularly clear out old customer records. All you really need are email addresses or other contact details for marketing purposes, so delete all credit card numbers, CVV numbers and expiration dates (this is not allowed under PCI regulations anyway)."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Choose a strong address and card verification system"}]},{"type":"paragraph","children":[{"type":"span","value":"To reduce fraudulent transactions, it’s imperative to enable an address verification system (AVS) and to require the card verification value (CVV) for credit card transactions."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Advocate strong passwords and offer extra password security"}]},{"type":"paragraph","children":[{"type":"span","value":"Most shoppers these days know what makes a password more difficult to hack. For those who don’t, prompt them to use a strong mix of numbers, characters and symbols when signing up, and ensure there’s a minimum character limit. When it comes to resetting passwords and other sensitive data, "},{"url":"/articles/information-security/how-two-factor-authentication-can-improve-your-application-security/","type":"link","children":[{"type":"span","value":"two-factor authentication"}]},{"type":"span","value":" is a must. SMS verification remains a popular way of safeguarding your shoppers. By asking shoppers to provide a mobile number at sign-up, the user will receive a randomly generated one-time PIN (OTP), which they then enter on the web page they are trying to access. You could also offer optional opt-ins for added security – for example, send an OTP at every login attempt."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Add multiple layers of security"}]},{"type":"paragraph","children":[{"type":"span","value":"Just like a real-life shop, the more layers a cyber criminal has to break through to get to secure information, the better. From firewalls to application-level controls such as cross-site scripting and SQL injections, be as thorough as you can to build your customers’ trust."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Keep an eye out for security patches"}]},{"type":"paragraph","children":[{"type":"span","value":"As soon as a security patch is released, you should jump at the chance to install it – especially with popular software such as Wordpress and web apps like OSCommerce."}]},{"type":"paragraph","children":[{"type":"span","value":"If your site is not implementing at least half of these controls, then your e-commerce security is not so much Fort Knox as it is rusty padlock. But thanks to Clickatell, you can do something about it right now. Read more about our "},{"url":"/articles/information-security/secure-transactions-with-a-two-factor-authentication-plugin-for-wordpress/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"2FA plugin for Wordpress e-commerce sites"}]},{"type":"span","value":" and how you can easily integrate it into your site."}]}]}}}},{"seo":{"title":"How two-factor authentication can improve your application security","description":"Clickatell offers some advice on how app developers should consider integrating two-factor authentication to improve application security","twitterCard":null,"image":null},"internalName":"How two-factor authentication can improve your application security","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"}],"featuredImage":null,"id":"DatoCmsTemplateArticle-62226612","title":"How two-factor authentication can improve your application security","slug":"how-two-factor-authentication-can-improve-your-application-security","meta":{"updatedAt":"2022-11-22T12:59:40.850+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"2FA for improved app security"}]},{"type":"paragraph","children":[{"type":"span","value":"You’ve put countless hours into the development of your application, an impressive interface and enjoyable user experience. Now go the extra mile by offering secure transacting too. A simple username and password combination is no longer enough to keep your users safe, as fraudsters are now targeting mobile apps."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Why SMS two-factor authentication?"}]},{"type":"paragraph","children":[{"type":"span","value":"Users are enjoying music, messaging, recipes and more on their phones, so it makes sense to keep verification in the same place, with something they carry on them all the time. Authenticate transactions – for example, purchases or password changes – with an OTP sent via SMS."}]},{"type":"paragraph","children":[{"type":"span","value":"Why phone verification? Users tend to have the same phone number for years and phone numbers are difficult to fake. If you are aiming your app at an international audience, an authentication API teamed with a reputable SMS gateway makes it easy to communicate with any user, anywhere, in any language. You can also set OTPs to expire within a few minutes or hours, which means fraudsters can’t reuse them. It’s easy to copy and paste a password into an app to authorize an interaction.  Finally, SMS authentication is cost effective too – no additional hardware is required."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"When to add extra verification"},{"type":"span","value":" "},{"type":"span","marks":["strong"],"value":"steps for application security"}]},{"type":"paragraph","children":[{"type":"span","value":"Each app is different and you need to think about the touch points or data that could put your app at risk. If you were a hacker, what would be the information you could be after – aside from obvious things like login information and credit card details? For example, if your app gathers photos or sensitive health information, consider how you can put extra security controls in place to protect those assets."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Typically, these are the scenarios where extra verification is a good idea:"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Sign up:"},{"type":"span","value":" Users don’t access their account dashboard as frequently as they might on a desktop computer so you need to ‘catch’ them at sign up. Be sure to ask for a mobile number up front – explaining that this will be used for verification purposes – then verify their identity via SMS on their very first sign-up attempt."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Logging in on a new device:"},{"type":"span","value":" If a user accesses an account from a new tablet for example, or a new IP address, ask for additional verification."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Resetting passwords:"},{"type":"span","value":" One of the most common ways for hackers to get into user accounts is through phishing emails, so it’s a good idea to verify a new password with an SMS OTP."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Certain account changes:"},{"type":"span","value":" There are certain updates a user can make that could put their information or billing at risk – for example, adding a beneficiary or upgrading to a pricier payment level. Flag these and add extra verification steps."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Payments:"},{"type":"span","value":" Whether a user adds a new credit card, activates one-click payments or even each time a payment is made (or loyalty points are used for payment), you could ask for extra verification to give them additional protection."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Optional security measures:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Each time they log in"},{"type":"span","value":": This is the ultimate security – allowing a user to choose mobile authentication "},{"type":"span","marks":["emphasis"],"value":"each"},{"type":"span","value":" time they log into an app. Many large companies such as Twitter, Facebook and Gmail offer this service."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"When there is unusual behaviour on their account"},{"type":"span","value":": If a user suddenly deviates from their normal behaviour – making a lot of purchases in a short amount of time or buying things they wouldn’t normally buy – this could also be flagged and a verification step could put an end to possibly fraudulent activities."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"In-app news/notifications:"},{"type":"span","value":" You could encourage your users to opt in to extra verifications steps if you have a news/notifcation service built into your app. You could even unlock some kind of reward if a user chooses extra security. It will demonstrate to your users that you take their security seriously."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Marketing newsletters"},{"type":"span","value":": Use your newsletters to educate users about mobile app security. Gmail, for example, sends out periodic security checklist marketing mails that encourage you to activate two-factor authentication."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"By offering data encryption, payment gateway verification (such as Verify by Visa) and SMS two-factor authentication, you’ll be in a strong position to safeguard your users from fraud. SMS two-factor authentication is cost effective, relatively easy to implement and works on a global scale."}]},{"type":"paragraph","children":[{"type":"span","value":"Take a look at Clickatell’s "},{"url":"https://github.com/clickatell/clickatell-wordpress","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"authentication API for WordPress"}]},{"type":"span","value":", with simple instructions on how to add two factor authentication to your application."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":" "}]}]}}}},{"seo":{"title":"Smarter home automation with prepaid electricity alerts via SMS","description":"The Internet of Things is taking home automation to a new level. 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SMS is a vital and cost effective part of this new wave of connectivity, in which everyday objects are connected to the internet and have the functionality to send and receive data. Anything from coffeemakers to components of airplanes and oil rigs can be connected in this way."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"SMS notifications make home automation even smarter"}]},{"type":"paragraph","children":[{"type":"span","value":"An SMS notification when electricity is running low is a convenient feature for two reasons. Firstly, it helps homeowners avoid the frustration of running out of power when they’re away for the weekend or at work. No one wants to run the risk of food spoiling, an alarm system being down or data not backing up. An auto-generated SMS notification gives them the chance to top up in good time."}]},{"type":"paragraph","children":[{"type":"span","value":"Secondly, it’s also a way to monitor electricity usage. If users are promptly notified when electricity is running low, they’ll have a clearer picture of which activities are draining their electricity supply."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How to add SMS notification to electricity home automation"}]},{"type":"paragraph","children":[{"type":"span","value":"If you want to offer this convenient service to your customers, Clickatell offers step-by-step tutorials and the relevant code, free of charge. We’ll show you how to set up a Light Dependent Sensor (LDR) in conjunction with the Clickatell API library in order to notify a user when their electricity is running low."}]},{"type":"paragraph","children":[{"type":"span","value":"We suggest using a Raspberry Pi and Arduino shield in conjunction with the Clickatell HTTP API to check when an electricity low light goes on. An SMS message will then be sent to registered users to notify them of the electricity status. "},{"url":"https://github.com/clickatell/HomeAutomationPrePaidElectricity1","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Visit this link on GitHub"}]},{"type":"span","value":" to get started."}]},{"type":"paragraph","children":[{"type":"span","value":"Remember that in order to send SMS messages, you will need to make use of an online gateway such as the Clickatell SMS Gateway to handle your messaging needs. It’s easy to get started. Simply "},{"url":"/sign-up/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"sign up"}]},{"type":"span","value":" for a Clickatell account and start testing our service with free credits when you register."}]}]}}}},{"seo":{"title":"Secure transactions with a two-factor authentication plugin for WordPress","description":"Discover how to secure transactions on WordPress using a two-factor authentication plugin. 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Data theft and credit card fraud frequently make the headlines, as hackers are getting savvier at cracking passwords. It’s clear that one method of authentication – a password for example – is not enough. You may add a second layer of protection through your payment gateway, using an authentication service such as Verify by Visa. Or you could implement your own extra barrier of security. "}]},{"type":"paragraph","children":[{"type":"span","value":"SMS two-factor authentication is a popular method as it works with a user’s mobile phone – something they always have on them. Typically, a user receives a randomly generated four or six-digit one-time PIN (OTP), which they then enter on the web page they are trying to access. SMS is not dependent on having internet access, and works on any phone and in any language. It’s also easy to work out your messaging budget with something like Clickatell’s "},{"url":"/pricing-and-coverage/message-pricing/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"bulk SMS pricing estimator"}]},{"type":"span","value":"."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Which interactions should I protect with 2FA?"}]},{"type":"paragraph","children":[{"type":"span","value":"Let’s look at a few typical scenarios: "}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"First-time registration:"},{"type":"span","value":" When a user registers with a site for the first time, they could choose to authenticate themselves via SMS OTP to ensure that it is actually them signing in."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Adding a credit card: "},{"type":"span","value":"If you are offering the convenience of storing credit card details, you could secure this function with two-factor authentication."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Using loyalty points:"},{"type":"span","value":" If your ecommerce website has a loyalty point system – or accepts loyalty points as payment – a secondary mode of authentication should be required. After all, spending points is just like spending money."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Activating a one-click payment: "},{"type":"span","value":"Shopping with just one click is a great time-saving feature for regular shoppers, yet it should still be verified with a method of two-factor authentication such as an SMS OTP."}]}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Try this free WordPress 2FA plugin"}]},{"type":"paragraph","children":[{"type":"span","value":"If you want to add SMS two-factor authentication to your ecommerce site, check out this "},{"url":"https://github.com/clickatell/clickatell-wordpress","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"WordPress 2FA plugin"}]},{"type":"span","value":" on Github. It is not an official Clickatell product, but it is compatible with our platform. Designed with developers in mind, this tried-and-tested code will quickly get you on your way. No need to create your own solution, and what’s more, it’s free."}]},{"type":"paragraph","children":[{"type":"span","value":"Be sure to "},{"url":"/sign-up/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"sign up"}]},{"type":"span","value":" for a Clickatell account and add a REST API to your account to start sending messages. You will also need to load your account with SMS credits. Your Clickatell account will give you detailed delivery reports so you can monitor all your messaging activity."}]},{"type":"paragraph","children":[{"type":"span","value":"With secondary security taken care of, you can continue to focus on a great online shopping experience for your users."}]}]}}}},{"seo":{"title":"5 clever ways Asia is using bulk SMS to reach the masses","description":"Clickatell shows how companies in Asia are using bulk SMS messaging to reach millions of customers.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633150955-speech-by-president-barack-obama-set-to-make-mobile-history-300x117.jpg?auto=format","id":"DatoCmsAsset-25976879"}},"internalName":"5 clever ways Asia is using bulk SMS to reach the masses","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633150955-speech-by-president-barack-obama-set-to-make-mobile-history-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633150955-speech-by-president-barack-obama-set-to-make-mobile-history-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633150955-speech-by-president-barack-obama-set-to-make-mobile-history-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633150955-speech-by-president-barack-obama-set-to-make-mobile-history-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChUUDhgQFQ0NDhcVDREYFxcdHRYVFhUaHysjGikoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgoOHA0QHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAGAQQFAP/EACAQAAEDAwUBAAAAAAAAAAAAAAEABBEDIUEFEhQiMQL/xAAWAQEBAQAAAAAAAAAAAAAAAAADBAL/xAAZEQEAAgMAAAAAAAAAAAAAAAABAAMCESH/2gAMAwEAAhEDEQA/AGWou6oBgIq4f1y5iMpZqAEGyMVQOX5lHcSqgNTUYO64+B1UqwzA2Cy5CExkdn//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633150955-speech-by-president-barack-obama-set-to-make-mobile-history-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChUUDhgQFQ0NDhcVDREYFxcdHRYVFhUaHysjGikoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgoOHA0QHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAGAQQFAP/EACAQAAEDAwUBAAAAAAAAAAAAAAEABBEDIUEFEhQiMQL/xAAWAQEBAQAAAAAAAAAAAAAAAAADBAL/xAAZEQEAAgMAAAAAAAAAAAAAAAABAAMCESH/2gAMAwEAAhEDEQA/AGWou6oBgIq4f1y5iMpZqAEGyMVQOX5lHcSqgNTUYO64+B1UqwzA2Cy5CExkdn//2Q=="}},"id":"DatoCmsTemplateArticle-62226623","title":"5 clever ways Asia is using bulk SMS to reach the masses","slug":"5-clever-ways-asia-is-using-bulk-sms-to-reach-the-masses","meta":{"updatedAt":"2022-11-22T13:07:17.294+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","marks":["strong"],"value":"Asian companies use bulk SMS to reach millions:"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"1. Mobile banking"}]},{"type":"paragraph","children":[{"type":"span","value":"In Indonesia – a country with 200 million mobile users but only 50 million bank users – VOX offers a novel way to connect a rural population with bank services. Customers SMS a short code to VOX to arrange a meeting with a street vendor to collect or receive cash. Users can also pay utility bills, purchase Facebook credits or take out loans."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"The lesson:"},{"type":"span","value":" Customers living in rural areas may still prefer the human touch and may distrust banks altogether. Using the simplicity of SMS and taking banking services to the people, VOX wins trust. They offer personal, non-intimidating, face-to-face banking education too."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"2. Convenience of ‘SMS Google’"}]},{"type":"paragraph","children":[{"type":"span","value":"Arguably one of the most popular and convenient features internet access is the ability to ask any question. Don’t have internet access? Well, then you are just like "},{"url":"https://www.techinasia.com/asia-world-leader-sms-innovation-8-great-examples","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"70% the Asian population,"}]},{"type":"span","value":" according to Techinasia.com. YesBoss will answer any command you send via SMS – like requesting a taxi or ordering a pizza – within just a few minutes."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"The lesson:"},{"type":"span","value":" Offer customers convenience and put a real person behind it, and they will love you for it. The brevity of SMS also makes it scalable: the company plans to unveil an artificial intelligence auto response system which will process imperfect and colloquial language.\n"},{"type":"span","marks":["strong"],"value":" "}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"3. Book bus transport via SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"During festivals like the Lunar New Year, millions of Vietnamese want to leave their cities and visit their families via bus. VeXeRe was the first business to let customers book via a call center or online, then send them tickets via SMS."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"The lesson:"},{"type":"span","value":" This startup solved a huge headache by building SaaS (Software as a Service) for bus companies. Soon they will expand to trains. A paperless SMS ticket eliminates the need to shop around and pick up tickets."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"4. SMS textbooks"}]},{"type":"paragraph","children":[{"type":"span","value":"In the Philippines, "},{"url":"https://www.techinasia.com/textbooks-on-feature-phones-boost-education-in-philippines","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Smart Txtbks"}]},{"type":"span","value":" was a way to condense textbooks into the SMS inboxes of SIM cards, which were distributed to several public schools in Manila. As over 80% of the population still uses feature phones, Smart Txtbks was hugely successful."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"The lesson:"},{"type":"span","value":" Don’t underestimate the power of knowledge – learning can still happen in simple colors, on a small screen."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"5. Disaster management"}]},{"type":"paragraph","children":[{"type":"span","value":"Asian countries have experienced devastating natural disasters in the last decade. Services like "},{"url":"http://www.sms-tsunami-warning.com/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"SMS Tsunami Warning"}]},{"type":"span","value":"  will send subscribers timely tsunami and earthquake warnings via SMS. In the archipelago of Vanuatu – hit by an earthquake, volcano eruption and cyclone Pam – "},{"url":"http://reliefweb.int/report/nepal/asia-and-pacific-weekly-regional-humanitarian-snapshot-27-apr-4-may-2015","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"disaster"}]},{"type":"span","value":" assistance was offered to 140,000 people in the form of SMS messages with advice on diarrhea prevention."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"The lesson: "},{"type":"span","value":"During a disaster, time is of the essence and SMS is a great tool to reach the masses when other modes of communication – even access – are not available."}]},{"type":"paragraph","children":[{"type":"span","value":"To sum up, smartphones and apps are rising in popularity but the feature phone market remains immensely lucrative. SMS is the perfect low-cost tool to tap the potential of an internet-less and app-less rural market."}]},{"type":"paragraph","children":[{"type":"span","value":"Read more about "},{"url":"/products/platform/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":" now to find the one to help you emulate Asia’s smart SMS marketing ideas."}]}]}}}},{"seo":{"title":"4 Things to consider when choosing an international SMS product","description":"Clickatell discusses what to consider when choosing an international SMS product and what to consider when choosing an SMS service provider.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633148704-hgasdfghjwerhj234567dfghf.jpg?auto=format","id":"DatoCmsAsset-25976800"}},"internalName":"4 Things to consider when choosing an international SMS product","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633148704-hgasdfghjwerhj234567dfghf.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633148704-hgasdfghjwerhj234567dfghf.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633148704-hgasdfghjwerhj234567dfghf.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633148704-hgasdfghjwerhj234567dfghf.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSCAgLDQoLDhgKFRUNDh0VFg4YFx8hGCIVIhUaKysvJh0oHhUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdFig7Oy8vOzs7OzsvOzs7OzsvOy87Ly87Oy8vOzsvOy87OzsvOy8vLy8vLy8vOy8vLy81L//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwABBP/EACEQAAEDBAEFAAAAAAAAAAAAAAIAAQQDBhExBRIUIlGR/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgME/8QAHBEAAQQDAQAAAAAAAAAAAAAAAQACAxIEITER/9oADAMBAAIRAxEAPwDXa3NxqmPJkwaXMxhjtg20kJaZF1bdMACLt9v9TM5pt1FgxsoR4iaZcFAXfBMqQLMJ/bqI4gajahnDbnS//9k="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633148704-hgasdfghjwerhj234567dfghf.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSCAgLDQoLDhgKFRUNDh0VFg4YFx8hGCIVIhUaKysvJh0oHhUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdFig7Oy8vOzs7OzsvOzs7OzsvOy87Ly87Oy8vOzsvOy87OzsvOy8vLy8vLy8vOy8vLy81L//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwABBP/EACEQAAEDBAEFAAAAAAAAAAAAAAIAAQQDBhExBRIUIlGR/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgME/8QAHBEAAQQDAQAAAAAAAAAAAAAAAQACAxIEITER/9oADAMBAAIRAxEAPwDXa3NxqmPJkwaXMxhjtg20kJaZF1bdMACLt9v9TM5pt1FgxsoR4iaZcFAXfBMqQLMJ/bqI4gajahnDbnS//9k="}},"id":"DatoCmsTemplateArticle-62226624","title":"4 Things to consider when choosing an international SMS product","slug":"4-things-to-consider-when-choosing-an-international-sms-product","meta":{"updatedAt":"2022-11-22T14:49:34.547+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Best international SMS product for business"}]},{"type":"paragraph","children":[{"type":"span","value":"If you want to have global SMS conversations, international SMS is the perfect communication tool. SMS is easy for anyone to use, and it’s relatively straightforward for a development team to integrate it into your existing app or site."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Here are four key things to consider when choosing an international SMS product for your business."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"1. Where are your customers located?"}]},{"type":"paragraph","children":[{"type":"span","value":"All territories have specific rules when it comes to sending business SMS messages. It's important to bear in mind that you have to abide by the laws of "},{"type":"span","marks":["emphasis"],"value":"the country in which your customers reside"},{"type":"span","value":". For example, there may be volume restrictions on messaging, or regulations may dictate that text messages must have a reply function. There might be no limit to the number of SMS messages you can send, but a restriction on the type of messages allowed."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Need to know:"},{"type":"span","value":" A reputable international SMS service provider like Clickatell will recommend the right product based on the country of your choice."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"2. How many messages do you need to send per month?"}]},{"type":"paragraph","children":[{"type":"span","value":"The number of SMS messages you want to send may depend on your business needs or budget, but may also be restricted in different countries."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Need to know:"},{"type":"span","value":" Here you would look at the size of your database and the frequency of messaging. For example, if you have 10 000 customers and you want to send one marketing message per week, you would be looking at 40 000 SMS messages per month."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"3. Do you need to receive replies?"}]},{"type":"paragraph","children":[{"type":"span","value":"Two-way messaging is a feature that allows your customers to reply to your text messages. It could be time specific – i.e. reply with a convenient time for a home delivery. It could be a feedback or survey, or a way to confirm or cancel an appointment at a doctor or salon. It could even be an offer, for example, an offer of a loan: “Reply to this SMS with your name and ‘Yes’”, which initiates a loan application process. A reply function might be a nice-to-have or may be a legal requirement in certain countries."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Need to know"},{"type":"span","value":": When speaking to an SMS sales consultant, always be clear about which territories you are planning to run communication campaigns in and your two-way messaging needs."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"4. What is the objective of your message? What type of message is it?"}]},{"type":"paragraph","children":[{"type":"span","value":"Finally, consider what you need your international SMS messaging to achieve. Do you need a real-time notification or system alert to simplify processes? Do you want to keep your customer transactions secure and up to date with one-time PINs (OTPs) – e.g. when they log into their accounts or make payments online? Are you expanding your CRM program, or looking for an easily memorable number to use in a marketing campaign?"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Need to know:"},{"type":"span","value":" Certain products are pricier to set up than others, or are intended for use in smaller or larger volumes. Our sales agents will recommend a one-way or two-way option that’s right for your business needs."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Clickatell’s simple pricing estimator"}]},{"type":"paragraph","children":[{"type":"span","value":"The considerations above are covered by Clickatell’s "},{"url":"/pricing-and-coverage/message-pricing/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"pricing estimator"}]},{"type":"span","value":" tool. Try it now to see the estimated pricing for any country, and "},{"url":"http://campaigns.clickatell.com/tracker/2171","type":"link","children":[{"type":"span","value":"sign up for a Clickatell Platform account today"}]},{"type":"span","value":" - you'll be able to immediately start sending free unlimited test messages in our sandbox environment and setting up your first integration is a breeze."}]}]}}}},{"seo":{"title":"Tips for getting the best SMS pricing from your messaging provider","description":"Clickatell looks at some of the factors influencing SMS messaging costs so that you can get the best SMS pricing for your money.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633151265-fortis-microfinance-bank-alerts-customers-using-clickatell-sms-receipts-300x117.jpg?auto=format","id":"DatoCmsAsset-25976884"}},"internalName":"Tips for getting the best SMS pricing from your messaging provider","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633151265-fortis-microfinance-bank-alerts-customers-using-clickatell-sms-receipts-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633151265-fortis-microfinance-bank-alerts-customers-using-clickatell-sms-receipts-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633151265-fortis-microfinance-bank-alerts-customers-using-clickatell-sms-receipts-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633151265-fortis-microfinance-bank-alerts-customers-using-clickatell-sms-receipts-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgLCgoNDg4NDQ0LDh0NDg4YFx8ZGBYVFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7OzU7OzU7NS81Ly8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwAEBf/EAB4QAAEFAAIDAAAAAAAAAAAAAAEAAgMFMQQhERIT/8QAFQEBAQAAAAAAAAAAAAAAAAAABQT/xAAZEQADAQEBAAAAAAAAAAAAAAAAAQIREgP/2gAMAwEAAhEDEQA/ACrkXcLY+nBXqq+YI9S9nJ9dK1Ksn46iF7V0XOVgxmXUUjdCiFOKT41RLRWySVK0/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633151265-fortis-microfinance-bank-alerts-customers-using-clickatell-sms-receipts-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgLCgoNDg4NDQ0LDh0NDg4YFx8ZGBYVFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7OzU7OzU7NS81Ly8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwAEBf/EAB4QAAEFAAIDAAAAAAAAAAAAAAEAAgMFMQQhERIT/8QAFQEBAQAAAAAAAAAAAAAAAAAABQT/xAAZEQADAQEBAAAAAAAAAAAAAAAAAQIREgP/2gAMAwEAAhEDEQA/ACrkXcLY+nBXqq+YI9S9nJ9dK1Ksn46iF7V0XOVgxmXUUjdCiFOKT41RLRWySVK0/9k="}},"id":"DatoCmsTemplateArticle-62226665","title":"Tips for getting the best SMS pricing from your messaging provider","slug":"tips-for-getting-the-best-sms-pricing-from-your-messaging-provider","meta":{"updatedAt":"2022-11-22T14:50:40.107+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Get the best SMS pricing from your messaging service"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS messaging is an extremely cost-effective way to communicate with your customers if you choose the right "},{"url":"/products/sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"SMS service provider"}]},{"type":"span","value":". And, because SMS has a 98% open rate, you know exactly how (and how efficiently) your budget is being spent. Let’s take a look at how SMS pricing is calculated to help you get the most out of your messaging spend."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Factors influencing SMS pricing"}]},{"type":"paragraph","children":[{"type":"span","value":"Sending messages involves many variables, such as different currencies and delivery costs charged by mobile networks across the world. In addition, fluctuations in exchange rates and delivery charges mean that the price of messaging could, in theory, vary all the time. But, since it would be somewhat inconvenient to worry about the price of every SMS you send, what we do at Clickatell is charge you an average price per SMS. You'll pay a set price to send a set number of messages – it’s much simpler that way."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"3 tips on getting the best SMS pricing for your messaging"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Choose a provider that can give you "},{"type":"span","marks":["strong"],"value":"reliable, quality service"},{"type":"span","value":" – remember, cheaper is not always better. You don’t want your customers to miss out on critical information because of a message sending failure. Your provider should make frequent SMS routing changes to ensure you get the best possible service."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Shop around"},{"type":"span","value":". Certain SMS gateway providers have strongholds in certain countries, enabling them to offer more cost-effective rates. Always ask about their reach and the history of their relationships with local mobile network operators. These are the factors that help them secure better rates for you."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Always negotiate"},{"type":"span","value":" with your SMS provider according to your budget to find the most cost-effective package for your SMS needs. "},{"type":"span","marks":["strong"],"value":" "}]}]}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Try our SMS pricing estimator"}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell’s "},{"url":"/pricing-and-coverage/message-pricing/","type":"link","children":[{"type":"span","marks":["strong"],"value":"bulk SMS pricing estimator"}]},{"type":"span","value":" will give you a good indication of how much each SMS will cost, based on factors like your country and the type of message you want to send. It’s a useful tool for managing your budget, and it’s super easy to use."}]},{"type":"paragraph","children":[{"type":"span","value":"Plus, we’ll give you an insider tip: the more messages you send, the lower the price per SMS. It’s so simple to get started: give our "},{"url":"/pricing-and-coverage/message-pricing/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"pricing estimator"}]},{"type":"span","value":" a try, "},{"url":"/sign-up/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"or sign up"}]},{"type":"span","value":" for a "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":" account and we’ll give you unlimited free text messages in our sandbox environment to try out our service."}]}]}}}},{"seo":{"title":"7 Crucial SMS API options that power your business","description":"Clickatell offers 7 different SMS API options and has compiled this guide to help you choose the right one for your SMS messaging needs.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633151385-industry-kudos-continue-clickatell-awarded-best-mobile-messaging-campaign-and-industry-personality-of-the-year-for-ceo-pieter-de-villiers-300x117.jpg?auto=format","id":"DatoCmsAsset-25976889"}},"internalName":"7 Crucial SMS API options that power your business","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633151385-industry-kudos-continue-clickatell-awarded-best-mobile-messaging-campaign-and-industry-personality-of-the-year-for-ceo-pieter-de-villiers-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633151385-industry-kudos-continue-clickatell-awarded-best-mobile-messaging-campaign-and-industry-personality-of-the-year-for-ceo-pieter-de-villiers-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633151385-industry-kudos-continue-clickatell-awarded-best-mobile-messaging-campaign-and-industry-personality-of-the-year-for-ceo-pieter-de-villiers-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633151385-industry-kudos-continue-clickatell-awarded-best-mobile-messaging-campaign-and-industry-personality-of-the-year-for-ceo-pieter-de-villiers-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoODQgLCg0ODQwKBwgKFSQNDQ4YFxMlGBYVFhUaHysjGh0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAsQHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABQQGB//EAB0QAAEEAwEBAAAAAAAAAAAAAAEAAwQxBREhEgL/xAAVAQEBAAAAAAAAAAAAAAAAAAADBP/EABkRAAMAAwAAAAAAAAAAAAAAAAABAhESMf/aAAwDAQACEQMRAD8A0D5ktEjqZxpLYbtVJknY6m8YnxaeoQTbySMlJb1aEpyZOrQj1RRPD//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633151385-industry-kudos-continue-clickatell-awarded-best-mobile-messaging-campaign-and-industry-personality-of-the-year-for-ceo-pieter-de-villiers-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoODQgLCg0ODQwKBwgKFSQNDQ4YFxMlGBYVFhUaHysjGh0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAsQHDscFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABQQGB//EAB0QAAEEAwEBAAAAAAAAAAAAAAEAAwQxBREhEgL/xAAVAQEBAAAAAAAAAAAAAAAAAAADBP/EABkRAAMAAwAAAAAAAAAAAAAAAAABAhESMf/aAAwDAQACEQMRAD8A0D5ktEjqZxpLYbtVJknY6m8YnxaeoQTbySMlJb1aEpyZOrQj1RRPD//Z"}},"id":"DatoCmsTemplateArticle-62226679","title":"7 Crucial SMS API options that power your business","slug":"7-crucial-sms-api-options-that-power-your-business-smsapi","meta":{"updatedAt":"2022-11-22T13:45:25.574+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"An SMS API or SMS application programming interface, allows app developers like you the opportunity to send and receive short messages from within your desktop or mobile applications. When you power your business with the right API options you create new ways to connect with your app users, which fuels communication and increases revenue."}]},{"type":"paragraph","children":[{"type":"span","value":"Clearly, choosing the right SMS API for your business needs to be a priority! All of the following APIs integrate with any system or application for reliable long term SMS services."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"#1: HTTPS API"}]},{"type":"paragraph","children":[{"type":"span","value":"This SMS API allows you to send 50-100 messages in real-time, it's easy to debug, and ideal for small business users. Features of the HTTP API include the ability to set up delivery acknowledgement, message delays and sender IDs."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"#2: FTP API"}]},{"type":"paragraph","children":[{"type":"span","value":"An FTP API is used widely for once-off, high volume message dispatches. Simply upload to a set FTP server, and your messages can be sent from there. It also makes batch processing from legacy systems particularly easy."}]},{"type":"paragraph","children":[{"type":"span","value":"Features of this SMS API span a significant range of functions, including gateway escalation, 7 day delay, two-way messaging, batch sending, and the use of quality media converters."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"#3: SMPP API"}]},{"type":"paragraph","children":[{"type":"span","value":"The SMPP API is a popular choice for large enterprises and organizations that focus on constant, high volume two-way communication with their customers. This SMS API needs to be operated by someone with specialist knowledge, sending a minimum of 5000 messages each month."}]},{"type":"paragraph","children":[{"type":"span","value":"SMPP works on an authenticated connection that functions in real-time, which means that you can send messages to customers instantly anywhere in the world. Features include language platform independence, 7 day delay, gateway escalation, support for different types of SMS messaging and the use of media converters. For more on the "},{"url":"/products/sms/","meta":[{"id":"title","value":"Clickatell SMS API gateway"},{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell SMS API gateway click here"}]},{"type":"span","value":"."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"#4: XML API"}]},{"type":"paragraph","children":[{"type":"span","value":"An XML API allows for legacy system integration and has the ability to exchange and use information in large heterogeneous networks."}]},{"type":"paragraph","children":[{"type":"span","value":"This language independent SMS API features a broad range of functions, including different types of SMS message support, media conversion, sender ID, delivery acknowledgement, gateway escalation, batch sending and 7 day delay."}]},{"type":"paragraph","children":[{"type":"span","value":"Two-way messaging is not available if you choose an XML API from Clickatell."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"#5: SOAP API"}]},{"type":"paragraph","children":[{"type":"span","value":"If you like the idea of XML-based messages using HTTPS, then you will need the SOAP API protocol to exchange this information via this basic messaging framework. Abstract layers can be built on this foundation layer of the web services stack, when using SOAP as an SMS API."}]},{"type":"paragraph","children":[{"type":"span","value":"Features include batch sending, two-way messaging, 7 day delay, gateway escalation, sender ID, delivery acknowledgement, media conversion and different types of SMS message support."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"#6: SMTP API"}]},{"type":"paragraph","children":[{"type":"span","value":"The SMTP API allows you to send bulk email to SMS, using server generated email. Then you can send a number of different text messages to your customers around the world, including SMS alerts, reminders and notifications."}]},{"type":"paragraph","children":[{"type":"span","value":"Features include all those mentioned for the SOAP API, only to gain two-way messaging functionality you will need to integrate HTTP, SMPP or an FTP SMS API."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"#7: COM Object API"}]},{"type":"paragraph","children":[{"type":"span","value":"To use a COM object API you need to connect from a Windows-based programming environment, which will allow for easy SMS integration with .asp pages and apps."}]},{"type":"paragraph","children":[{"type":"span","value":"The features of this SMS API are the same as SMTP and SOAP APIs, though integration with HTTP, SMPP and FTP is necessary for two-way communication."}]},{"type":"paragraph","children":[{"type":"span","value":"Choose your SMS API according to your business size, the scale of your SMS list, and the right platform preferences - and you are guaranteed to deliver a high quality, reliable SMS service to your customers that will super-power your business processes."}]},{"type":"paragraph","children":[{"type":"span","value":"For more on the "},{"url":"/products/sms/","meta":[{"id":"title","value":"Clickatell SMS API gateway"},{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell SMS API gateway"}]},{"type":"span","value":" click here. "},{"type":"span","marks":["strong"],"value":" "}]}]}}}},{"seo":{"title":"Must-have functionality in your bulk SMS gateway","description":"Clickatell discusses the essential requirements of a bulk SMS gateway service to help developers and marketers choose the best service for their needs.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633148704-hgasdfghjwerhj234567dfghf.jpg?auto=format","id":"DatoCmsAsset-25976800"}},"internalName":"Must-have functionality in your bulk SMS gateway","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633148704-hgasdfghjwerhj234567dfghf.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633148704-hgasdfghjwerhj234567dfghf.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633148704-hgasdfghjwerhj234567dfghf.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633148704-hgasdfghjwerhj234567dfghf.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSCAgLDQoLDhgKFRUNDh0VFg4YFx8hGCIVIhUaKysvJh0oHhUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdFig7Oy8vOzs7OzsvOzs7OzsvOy87Ly87Oy8vOzsvOy87OzsvOy8vLy8vLy8vOy8vLy81L//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwABBP/EACEQAAEDBAEFAAAAAAAAAAAAAAIAAQQDBhExBRIUIlGR/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgME/8QAHBEAAQQDAQAAAAAAAAAAAAAAAQACAxIEITER/9oADAMBAAIRAxEAPwDXa3NxqmPJkwaXMxhjtg20kJaZF1bdMACLt9v9TM5pt1FgxsoR4iaZcFAXfBMqQLMJ/bqI4gajahnDbnS//9k="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633148704-hgasdfghjwerhj234567dfghf.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSCAgLDQoLDhgKFRUNDh0VFg4YFx8hGCIVIhUaKysvJh0oHhUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdFig7Oy8vOzs7OzsvOzs7OzsvOy87Ly87Oy8vOzsvOy87OzsvOy8vLy8vLy8vOy8vLy81L//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwABBP/EACEQAAEDBAEFAAAAAAAAAAAAAAIAAQQDBhExBRIUIlGR/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgME/8QAHBEAAQQDAQAAAAAAAAAAAAAAAQACAxIEITER/9oADAMBAAIRAxEAPwDXa3NxqmPJkwaXMxhjtg20kJaZF1bdMACLt9v9TM5pt1FgxsoR4iaZcFAXfBMqQLMJ/bqI4gajahnDbnS//9k="}},"id":"DatoCmsTemplateArticle-62226682","title":"Must-have functionality in your bulk SMS gateway","slug":"must-have-functionality-in-your-bulk-sms-gateway-bulksms","meta":{"updatedAt":"2022-11-22T13:49:57.420+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Choosing the best bulk SMS gateway"}]},{"type":"paragraph","children":[{"type":"span","value":"A "},{"url":"/products/sms-gateway/","type":"link","children":[{"type":"span","value":"bulk SMS gateway"}]},{"type":"span","value":" is a great way to integrate "},{"url":"/products/sms-api/","type":"link","children":[{"type":"span","value":"SMS APIs"}]},{"type":"span","value":" with your system or application. Developers often need to give their websites and apps the ability to send SMS messages to a larger customer base to improve retention, interaction, and sales. This functionality should be carefully considered, since choosing an appropriate gateway is key long-term SMS success."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"What kind of functionality should your bulk SMS gateway offer?"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Top of your SMS gateway list of requirements should be multiple "},{"url":"/products/sms-api/","type":"link","children":[{"type":"span","value":"SMS API"}]},{"type":"span","value":" options so that your business can identify and integrate the most beneficial software interface into your desktop and mobile applications."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"The "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"bulk SMS gateway"}]},{"type":"span","value":" that you select must have automated alerts that allow you to set up triggers that will automatically send out reminders to your customers, employees, or members."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Global reach should play a very important role when choosing an SMS gateway provider. With international SMS capabilities, you'll be able to send messages to customers, affiliates, and suppliers all over the globe - which will improve working relationships, customer retention, and scheduling for your business."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Sending messages is one thing, but a bulk SMS gateway should also be able to receive messages directly from your userbase. Research has shown that as much as 64% of customers want to be able to engage with companies via SMS services and with two-way communication and unique "},{"url":"/products/sms/short-codes/","type":"link","children":[{"type":"span","value":"shortcodes"}]},{"type":"span","value":" or "},{"url":"/products/sms/long-numbers/","type":"link","children":[{"type":"span","value":"long numbers"}]},{"type":"span","value":", you can start meaningful conversations with your customers."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"A bulk SMS gateway should be reliable and scalable, which means that it needs to be powered by a company with a solid reputation that is able to cover a large range of networks, and support systems across the world. Clickatell has been enabling businesses to interact, transact, and connect with their customers for over 17 years, spanning over 1000 mobile networks in over 220 territories and countries."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Pricing should not be the major factor when choosing your SMS gateway provider, but it certainly plays an important role. Clickatell's tiered pricing structure means the more you spend, the cheaper it gets. Get pricing for any country using the innovative "},{"url":"/pricing-and-coverage/message-pricing/#step-1","type":"link","children":[{"type":"span","value":"SMS Pricing Estimator"}]},{"type":"span","value":"."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Sufficient developer resources are also key – you want to be able to provide your developers with quick, easy access to a range of "},{"url":"/legal/connect-suite/platform/","type":"link","children":[{"type":"span","value":"developer documents"}]},{"type":"span","value":" to integrate quickly and easily."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"SMS comes in all shapes, sizes, and configurations. The common thread is that you need to make sure that your bulk SMS gateway integrates easily with any software, and is able to successfully perform the functions that you have outlined for marketing purposes. With functionality like this from your bulk SMS gateway, you'll actively enhance your marketing strategies every time you use the SMS APIs to communicate with your customers."}]},{"type":"paragraph","children":[{"type":"span","value":"Unlike almost every other form of direct marketing, SMS remains the most effective way to get in contact with a customer - as 98% of all text messages are opened within 90 seconds of being delivered. Partner with the best bulk SMS gateway and you will enjoy the benefits of having a direct line to thousands of customers. If experience has proved anything, it's that an effective marketing channel is worth its weight in gold. Choose yours with care."}]},{"type":"paragraph","children":[{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"Clickatell SMS Platform"}]},{"type":"span","value":" is a powerful, fully scalable communication tool that enables you to reach your customers anywhere in the world and ticks all the right boxes. "},{"url":"/sign-up/","type":"link","children":[{"type":"span","value":"Sign up for a free account"}]},{"type":"span","value":" which includes unlimited free testing in the sandbox environment and start reaping the benefits today."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"How two-factor authentication stops app hackers dead","description":"Find out how Clickatell Secure's two factor authentication can help prevent hacking attacks.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633151864-istock90634137xlarge-cyber-crime-300x117.jpg?auto=format","id":"DatoCmsAsset-25976924"}},"internalName":"How two-factor authentication stops app hackers dead","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633151864-istock90634137xlarge-cyber-crime-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633151864-istock90634137xlarge-cyber-crime-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633151864-istock90634137xlarge-cyber-crime-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633151864-istock90634137xlarge-cyber-crime-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIEg4LDQ4NDhMNBQ0NDRENDQUNFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QEi8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEDBAf/xAAcEAABBAMBAAAAAAAAAAAAAAAAAQIDBBEyMxL/xAAUAQEAAAAAAAAAAAAAAAAAAAAB/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8AyCmmZQlLGiMyD6XUJWOYlQcqehETtxxL/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633151864-istock90634137xlarge-cyber-crime-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIEg4LDQ4NDhMNBQ0NDRENDQUNFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QEi8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEDBAf/xAAcEAABBAMBAAAAAAAAAAAAAAAAAQIDBBEyMxL/xAAUAQEAAAAAAAAAAAAAAAAAAAAB/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8AyCmmZQlLGiMyD6XUJWOYlQcqehETtxxL/9k="}},"id":"DatoCmsTemplateArticle-62226683","title":"How two-factor authentication stops app hackers dead","slug":"how-two-factor-authentication-stops-app-hackers-dead-hackers","meta":{"updatedAt":"2022-11-22T13:51:06.809+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Can 2 step verification be hacked?"}]},{"type":"paragraph","children":[{"type":"span","value":"Two-factor authentication is a simple answer to the rampant spam, hacking and phishing attacks that have become common in the world of development. Private data shared in the cloud always comes with a constant risk - will fraud and data theft happen to you? App developers have learned to neutralize this threat with efficient SMS services. What is two-factor authentication and how does it prevent hacking attacks?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The problem with app security these days"}]},{"type":"paragraph","children":[{"type":"span","value":"Shopping online has boomed over the past 5 years, and with it the potential to fall victim to unscrupulous hackers that want to take advantage of your customers private information. Without security features like two-factor authentication, your software and applications are wide open to these security breaches, making you a sitting duck in a sea of hungry sharks. The two-factor authentication of users is vital during online data sharing stages like sign up, gaining access to user accounts and servers, providing sensitive information (phone numbers) and when validating new user accounts."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"In 2012, social network sites that were targeted by phishers increased by 125%."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"In a world where data safety can make or break companies, it's wise to seek out a reliable two-factor authentication solution so that your user's data is never, ever compromised. "},{"type":"span","marks":["strong"],"value":"For more on the "},{"url":"/articles/information-security/secure-transactions-with-a-two-factor-authentication-plugin-for-wordpress/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong"],"value":"Clickatell Secure"}]},{"type":"span","marks":["strong"],"value":" click here."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The solution to the constant hacking barrage"}]},{"type":"paragraph","children":[{"type":"span","value":"I have a theory. If it's good enough for Google, Facebook, Twitter, LinkedIn and Evernote then it's good enough for everyone. Two-factor authentication proves to your customers that you offer effective security solutions for this modern day problem. In fact, many app users won't use your app if they believe adequate security measures are not included. This puts their information at risk, and when you don't care enough about the security of your customer's information, don't expect many users."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How does it work?"}]},{"type":"paragraph","children":[{"type":"span","value":"Getting two-factor authentication, also called two-step verification, is a simple process of finding a software authenticator that will generate a unique code for you when requested. Google authenticator is a decent option - and it integrates with your chosen SMS API. Once integrated, you will then be able to send two-factor authentication messages to your user-base. That means when they want to use your app, instead of simply adding a normal password they will also need a password that is sent to them via your security SMS system."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Is two-factor authentication a complete solution?"}]},{"type":"paragraph","children":[{"type":"span","value":"Though this kind of authentication process is great for security, it's not air tight. If someone's phone is lost or stolen, there is the added hassle of losing this security feature and not being able to access parts of the app or software in use. Then it's an admin process that nobody likes to get your account working with a new number. Consumer-facing web products however, must have this functionality if they are to be competitive in a global market - just ask the giants. Your users have to be able to receive valuable pin codes anytime, anywhere. So even though two-factor authentication has its shortfalls, it is still the most reliable way to secure public information. Verification codes from your quality bulk SMS gateway will stop hackers dead in their tracks. And when they are dead, they can't cause a PR nightmare when user data is stolen."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"HTTP API vs SMPP API: Which is right for your app?","description":"Clickatell discusses the differences between its HTPP and SMPP APIs in terms of volumes requirements and complexity.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633152037-clickatells-text-messaging-connects-thousands-around-the-world-during-live-obama-cairo-speech-300x117.jpg?auto=format","id":"DatoCmsAsset-25976947"}},"internalName":"HTTP API vs SMPP API: Which is right for your app?","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633152037-clickatells-text-messaging-connects-thousands-around-the-world-during-live-obama-cairo-speech-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633152037-clickatells-text-messaging-connects-thousands-around-the-world-during-live-obama-cairo-speech-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633152037-clickatells-text-messaging-connects-thousands-around-the-world-during-live-obama-cairo-speech-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633152037-clickatells-text-messaging-connects-thousands-around-the-world-during-live-obama-cairo-speech-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFRIXDhgcDg0NDxENFg0SFx8ZGBYTFhUdHysjJh0oKRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBEQHDsdFh07Ly8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBQD/xAAfEAABAwQDAQAAAAAAAAAAAAAAAQIEAwYRMxQ0cQX/xAAVAQEBAAAAAAAAAAAAAAAAAAACA//EABsRAAIBBQAAAAAAAAAAAAAAAAABAhETITFB/9oADAMBAAIRAxEAPwBX9C8X8VVaSIl/V6eW4I8jqKRKOxfQKFeimsjaRfVZzMqhgdI1mKWkNaP/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633152037-clickatells-text-messaging-connects-thousands-around-the-world-during-live-obama-cairo-speech-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFRIXDhgcDg0NDxENFg0SFx8ZGBYTFhUdHysjJh0oKRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBEQHDsdFh07Ly8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBQD/xAAfEAABAwQDAQAAAAAAAAAAAAAAAQIEAwYRMxQ0cQX/xAAVAQEBAAAAAAAAAAAAAAAAAAACA//EABsRAAIBBQAAAAAAAAAAAAAAAAABAhETITFB/9oADAMBAAIRAxEAPwBX9C8X8VVaSIl/V6eW4I8jqKRKOxfQKFeimsjaRfVZzMqhgdI1mKWkNaP/2Q=="}},"id":"DatoCmsTemplateArticle-62226686","title":"HTTP API vs SMPP API: Which is right for your app?","slug":"http-api-vs-smpp-api-which-is-right-for-your-app-smsapi","meta":{"updatedAt":"2022-11-22T13:53:08.420+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMPP vs HTTP"}]},{"type":"paragraph","children":[{"type":"span","value":"An HTTP API and SMPP API are both dominant options for developers that are looking to settle on a quality, high performance SMS API for their software or applications. There is a difference between finding a good API and finding the right one, that suits your business needs and gives you access to all the functionality that you require. So, which is better for your brand - an HTTP API or an SMPP API?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"A review of both SMS API functions"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Focus on your message requirements:"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"HTTP API:"},{"type":"span","value":"\nNot only is this "},{"url":"https://moz.com/blog/apis-for-datadriven-marketers","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"SMS API"}]},{"type":"span","value":" popular, it's also uniquely scalable for developers that need to send between 50 and 100 messages at a time maximum."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"SMPP API:"},{"type":"span","value":"\nThis API solution is better suited to corporate brands with high volume bulk SMS requirements, of no less than 5000 messages a month. "},{"type":"span","marks":["strong"],"value":"For more on the "},{"url":"/products/platform/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong"],"value":"Clickatell SMS API gateway"}]},{"type":"span","marks":["strong"],"value":" click here."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Focus on the size of your business"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"HTTP API:"},{"type":"span","value":"\nWith the ability to only send 100 text messages or less per real time burst, HTTP API is specifically designed for individual or SMME use."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"SMPP API:"},{"type":"span","value":"\nIn contrast, SMPP handles high volumes extremely well which makes it an ideal solution for large businesses, organizations, and enterprises."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Focus on your level of development expertise"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"HTTP API:"},{"type":"span","value":"\nThis API supports most coding languages which makes it the easiest SMS API solution to integrate with your software and applications."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"SMPP API:"},{"type":"span","value":"\nIn opposition to HTTP, this API is a lot more complicated and requires an extensive knowledge of development in order to be used efficiently."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Focus on the features"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"HTTP API:"},{"type":"span","value":"\nYou can do a lot with this API, it neatly covers all the basics - including gateway escalation, batch sending, two-way messaging, 7 day delay, sender ID, delivery acknowledgement, it converts ringtones and logos into the right format, converts VCal and VCard and supports extended length messages, text, Unicode, flash and binary SMS."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"SMPP API:"},{"type":"span","value":"\nFor the larger, more complex "},{"url":"http://mashable.com/2011/04/08/should-you-offer-an-api/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"API"}]},{"type":"span","value":" the features include language-platform independence, two-way messaging, 7 day delay, delivery acknowledgement, sender ID, VCard and VCal conversion, gateway escalation and it supports flash, binary, Unicode, text and extended length messages."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"The shared support functions"}]},{"type":"paragraph","children":[{"type":"span","value":"With the HTTP API and the SMPP API, a reliable bulk SMS gateway is required. Clickatell for example has access to over 960 mobile networks, and is trusted by some 13000 companies all over the world. The support that we provide goes a long way to ensuring that our customers have a good experience with their chosen API. Like I always say - an API is only as good as the company's service and support features, they exist to help you properly implement these high performance SMS services."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"The SMPP vs HTTP API comparison result"}]},{"type":"paragraph","children":[{"type":"span","value":"So who wins in the battle between an HTTP API and an SMPP API? I can't tell you which is right for your app, but if you follow these guidelines and choose an SMS gateway provider that gives you flexibility, functionality and quality service, you can't go wrong. These long term SMS services can transform the way you communicate with your customers, resulting in increased traffic, leads, interactions and usage. "},{"type":"span","marks":["strong"],"value":"For more on the "},{"url":"/products/platform/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong"],"value":"Clickatell SMS API gateway"}]},{"type":"span","value":" "},{"type":"span","marks":["strong"],"value":"click here."}]}]}}}},{"seo":{"title":"6 Giant networks that use two factor authentication","description":"Clickatell gives some examples of networks that are currently using two factor authentication.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633088665-clickatell-to-provide-global-sms-delivery-services-for-mfoundrys-three-mode-mobile-banking-solution-300x117.jpg?auto=format","id":"DatoCmsAsset-25847302"}},"internalName":"6 Giant networks that use two factor authentication","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960546","name":"Fraud","slug":"fraud"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633088665-clickatell-to-provide-global-sms-delivery-services-for-mfoundrys-three-mode-mobile-banking-solution-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633088665-clickatell-to-provide-global-sms-delivery-services-for-mfoundrys-three-mode-mobile-banking-solution-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633088665-clickatell-to-provide-global-sms-delivery-services-for-mfoundrys-three-mode-mobile-banking-solution-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633088665-clickatell-to-provide-global-sms-delivery-services-for-mfoundrys-three-mode-mobile-banking-solution-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgUEwoSDhgODQ0SDhYVIhUPFxQZGBYfFhYdHysjJh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFhw7OzsvOzs7LzUvLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAHxAAAQMDBQAAAAAAAAAAAAAAAQACAwQGEQUTFCMy/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwQB/8QAGREAAgMBAAAAAAAAAAAAAAAAAAECESED/9oADAMBAAIRAxEAPwCqZVt3sgpfq9a1xIJWUJ7Uv1f0VOlo0ZEZcVZDHMclCRXOTzUJ0jX0o//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633088665-clickatell-to-provide-global-sms-delivery-services-for-mfoundrys-three-mode-mobile-banking-solution-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgUEwoSDhgODQ0SDhYVIhUPFxQZGBYfFhYdHysjJh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoFhw7OzsvOzs7LzUvLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAHxAAAQMDBQAAAAAAAAAAAAAAAQACAwQGEQUTFCMy/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwQB/8QAGREAAgMBAAAAAAAAAAAAAAAAAAECESED/9oADAMBAAIRAxEAPwCqZVt3sgpfq9a1xIJWUJ7Uv1f0VOlo0ZEZcVZDHMclCRXOTzUJ0jX0o//Z"}},"id":"DatoCmsTemplateArticle-62226691","title":"6 Giant networks that use two factor authentication","slug":"6-giant-networks-that-use-two-factor-authentication-security","meta":{"updatedAt":"2022-11-22T13:55:29.737+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Two factor authentication is sweeping the social internet, with the need for stronger app security processes growing across a wide variety of online media, to keep user account details safe. Developers want to know if this is the right solution for their web security needs, or if there is another way to lock-down their apps against hackers and threats."}]},{"type":"paragraph","children":[{"type":"span","value":"The easiest way to determine the validity of any new app security measure like two factor authentication, is to see who else has implemented it on their network. This particular method of securing your account data has been adopted by some of the largest social networks in the world."}]},{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"Does this make this method the best? Let's see who believes in this new security tech."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Two Factor Authentication on The Social Internet"}]},{"type":"paragraph","children":[{"type":"span","value":"Passwords are not as safe as they once were. Breaking through a basic password can give hackers access to a personal treasure trove of your details. In an age where your social reputation matters, this is no longer an acceptable risk to take. For more on the "},{"url":"/articles/information-security/how-two-factor-authentication-protects-against-2016s-biggest-online-security-threats/","meta":[{"id":"title","value":"Signup for Developers Central"},{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell text message services"}]},{"type":"span","value":" click here."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Facebook uses two factor authentication:"},{"type":"span","value":" "},{"url":"http://securitywatch.pcmag.com/apps-and-websites/313337-how-to-turn-on-two-factor-authentication-for-facebook","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Facebook accounts"}]},{"type":"span","value":" are hacked fairly often, with consequences that can range from general embarrassment, to being fired from your job! Hackers want to seize your account for spam and the syndication of malicious ad sites. They might even do it for no real reason at all."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Twitter uses two factor authentication:"},{"type":"span","value":" Imagine having the ability to double lock your front doors at night to keep intruders out? This is why Twitter decided to add this new web security to their list of services. Aside from the small multiple brand manager login issues, so far it's worked like a charm."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"LinkedIn uses two factor authentication:"},{"type":"span","value":" No more security breaches for your company page! LinkedIn joined the throng of social networks supporting this new app security initiative, and it's made a real difference. While not 100% fool proof, this authentication process keeps most 'daily' marketing spammers at bay."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Google+ uses two factor authentication:"},{"type":"span","value":" Matt Cutts of Google recently said that, \"it's a simple feature that asks for more than just your password. It requires 'something you know' like a password, and 'something you have,' like a cell phone.\" For basic security, there is no greater baseline defense than this method."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Evernote uses two factor authentication:"},{"type":"span","value":" With a recent app security breach that saw 50 million accounts exposed, "},{"url":"https://techcrunch.com/2013/05/30/evernote-turns-on-three-new-security-features-including-2-factor-authentication-after-a-malicious-hack-forced-it-to-reset-all-50m-user-passwords-this-year/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Evernote"}]},{"type":"span","value":" has now changed over to this new method of ensuring a safer app user experience. Premium users will get it first, but eventually all users will have it to protect their data and information."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"WordPress uses two factor authentication:"},{"type":"span","value":" This type of authentication is also taking off in the blogging world. WordPress now allows you to add this app security to your website or blog, using a simple app. Best of all, is that this form of security will prevent nearly ALL of your random hacking attacks in the future."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"It's clear that two factor authentication is the very least that any of these major social networks can afford to have protecting their user data. While we are fully aware that it's not a completely bulletproof solution, it's ideal for front-end use - between users and hacking threats that can cause serious damage to an individual or brand at any given juncture."}]},{"type":"paragraph","children":[{"type":"span","value":"For more on the "},{"url":"/articles/information-security/when-to-use-2-factor-authentication/","meta":[{"id":"title","value":"Signup for Developers Central"},{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell text message services"}]},{"type":"span","value":" click here. If it's good enough for these giant networks, it's good enough for your app!"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"As a developer, have you had any bad experiences using two factor authentication to protect your user data? Share with the Clickatell community here."}]}]}}}},{"seo":{"title":"The incredible benefits of mass messaging","description":"Mass messaging is 20 years old. Clickatell looks at the current market and future prospects for mass messaging.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633147637-chosen-as-finalist-for-the-2009-mobile-excellence-awards-300x117.jpg?auto=format","id":"DatoCmsAsset-25976746"}},"internalName":"The incredible benefits of mass messaging","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633147637-chosen-as-finalist-for-the-2009-mobile-excellence-awards-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633147637-chosen-as-finalist-for-the-2009-mobile-excellence-awards-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633147637-chosen-as-finalist-for-the-2009-mobile-excellence-awards-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633147637-chosen-as-finalist-for-the-2009-mobile-excellence-awards-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhUXGQ8QDhUVDh0NDhUNFxUZHRYVFhUaHysjJh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscHR0vLy8vLy8vLy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAEAAECBQb/xAAeEAABBAIDAQAAAAAAAAAAAAABAAIEERIxEyEyA//EABYBAQEBAAAAAAAAAAAAAAAAAAMEAv/EABoRAAEFAQAAAAAAAAAAAAAAAAIAAQMRMRL/2gAMAwEAAhEDEQA/ANe+PHc30EBKiR2NvIKJJrZQk4njPZRHGNqkJDdtQc53wDKyCZVE0mtlJaYWpAXV6v/Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633147637-chosen-as-finalist-for-the-2009-mobile-excellence-awards-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhUXGQ8QDhUVDh0NDhUNFxUZHRYVFhUaHysjJh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscHR0vLy8vLy8vLy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAEAAECBQb/xAAeEAABBAIDAQAAAAAAAAAAAAABAAIEERIxEyEyA//EABYBAQEBAAAAAAAAAAAAAAAAAAMEAv/EABoRAAEFAQAAAAAAAAAAAAAAAAIAAQMRMRL/2gAMAwEAAhEDEQA/ANe+PHc30EBKiR2NvIKJJrZQk4njPZRHGNqkJDdtQc53wDKyCZVE0mtlJaYWpAXV6v/Z"}},"id":"DatoCmsTemplateArticle-62226854","title":"The incredible benefits of mass messaging","slug":"the-incredible-benefits-of-mass-messaging-in-2013-sms","meta":{"updatedAt":"2022-11-22T14:11:30.782+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Mass messaging benefits"}]},{"type":"paragraph","children":[{"type":"span","value":"Mass messaging has been around for nearly as long as the humble SMS itself. But along with 20 years of development and progress, comes new technology and the opportunity to use 'older' text solutions in fresh and exciting ways."}]},{"type":"paragraph","children":[{"type":"span","value":"Far from lying down and disappearing as a method of communication, SMS technology is on the rise, with many uniquely surprising ways to improve your business in the coming year."}]},{"type":"paragraph","children":[{"type":"span","value":"What are these amazing benefits that mass messaging now offers us?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Mass Messaging Madness: The Global SMS Showcase"}]},{"type":"paragraph","children":[{"type":"span","value":"For more on "},{"url":"/products/platform/","type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":" click here. Firstly mass messaging describes what happens when a company, brand or developer sends bulk SMS messages to many different clients all over the world."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"SMS messages are still the only form of direct communication that can be entirely spam-free, which is why 99% of all messages are still opened."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"With mass messaging, you can network key employees together in order to improve business processes, communications, and teamwork. In highly siloed companies this improves inter-department co-operation like never before."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Not only is it possible to create internal and external networks of employees, but you can do this with customers as well. They say that 90% of all mass messaging texts are "},{"url":"https://www.forbes.com/sites/marketshare/2013/03/04/pulling-back-the-curtain-on-text-message-mobile-marketing/","type":"link","children":[{"type":"span","value":"read within 3 minutes"}]},{"type":"span","value":" of being opened - which means the information is delivered in real time, to a closed network. That's valuable in business!"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"When your customers are linked to one of these prime message networks, they will be involved in an exclusive delivery system where you can provide them with deals, coupons and time-sensitive sales that can rapidly boost your business income."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Customer service has recently been rated as one of the most important elements to work on in business for 2013. The closer you are to your customers the better, as they become repeat buyers and product advocates. With mass messaging, you will always be able to provide your lists with value, all-day, every day, as required."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Two-way messaging allows your business, app or website to collect feedback and responses from your customers. This means that you can improve your service offerings over time, consistently streamlining your business for customer satisfaction."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Research has proven that people are more likely to act on an SMS message, than on a newspaper or online advert."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Mass messaging can also be used to support stock control initiatives, management networks, they save you time, increase your marketing reach and reduce your advertising spend overall."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"As a discreet, private, function-packed form of direct marketing - few technologies can outstrip mass messaging. The same can be said about the prolific networking aspects of SMS within business operations. It seems that no matter where bulk message systems are applied, they are not only useful but essential."}]},{"type":"paragraph","children":[{"type":"span","value":"With the right mass message service in 2013, you can watch your business transform itself into a dynamic, high speed, communications-based company that is always informed, taking advantage of real time marketing and connecting with new and repeat clients. That's real time engagement, management, and communication - the 3 pillars of modern success."}]},{"type":"paragraph","children":[{"type":"span","value":"For more on the "},{"url":"/products/platform/","meta":[{"id":"title","value":"Sign Up now for Developers Central"}],"type":"link","children":[{"type":"span","value":"Clickatell SMS Gateway API"}]},{"type":"span","value":" click here."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"The do's and don'ts of using text message services","description":"Clickatell has compiled a guide of the do's and don'ts with text messaging campaign.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633154699-getting-creative-with-bulk-sms-in-your-industry-4-300x122.jpg?auto=format","id":"DatoCmsAsset-25983920"}},"internalName":"The do's and don'ts of using text message services","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633154699-getting-creative-with-bulk-sms-in-your-industry-4-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633154699-getting-creative-with-bulk-sms-in-your-industry-4-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633154699-getting-creative-with-bulk-sms-in-your-industry-4-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633154699-getting-creative-with-bulk-sms-in-your-industry-4-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFBUODhMQDg0NDhsOEhESFyIdGBYTFhUdHysjGh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDgsOHA0RHDsdFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAFBgEEBwD/xAAgEAABAwMFAQAAAAAAAAAAAAABAAIDEiExBAUTFDIR/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwD/xAAYEQADAQEAAAAAAAAAAAAAAAAAATERAv/aAAwDAQACEQMRAD8A1Hc3Qt05+kJQmGnleRUEZ3onrG6Tmk8xucqdLmBhsEDG+lyoPJoyVCdJYE6f/9k="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633154699-getting-creative-with-bulk-sms-in-your-industry-4-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFBUODhMQDg0NDhsOEhESFyIdGBYTFhUdHysjGh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDgsOHA0RHDsdFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAFBgEEBwD/xAAgEAABAwMFAQAAAAAAAAAAAAABAAIDEiExBAUTFDIR/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwD/xAAYEQADAQEAAAAAAAAAAAAAAAAAATERAv/aAAwDAQACEQMRAD8A1Hc3Qt05+kJQmGnleRUEZ3onrG6Tmk8xucqdLmBhsEDG+lyoPJoyVCdJYE6f/9k="}},"id":"DatoCmsTemplateArticle-62245886","title":"The do's and don'ts of using text message services","slug":"the-dos-and-donts-of-using-text-message-services-sms","meta":{"updatedAt":"2023-01-17T07:48:53.396+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Best text marketing services"}]},{"type":"paragraph","children":[{"type":"span","value":"Text message services are there to help your business effectively source, retain and nurture customer relationships with the people that love your brand. Yet there are many developers, website owners and business people out there that have no idea how to use web SMS services the right way."}]},{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"Using these SMS services incorrectly can harm your business! That's why today, we're detailing the do's and don'ts involved in using text message services."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The ultimate do's with text messaging"}]},{"type":"paragraph","children":[{"type":"span","value":"For more on the "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":" click here."}]},{"type":"paragraph","children":[{"type":"span","value":"Putting together a quality bulk SMS campaign is tricky, but there are always best practices that will help you achieve a successful result. Here are the main 'do's' when it comes to using valuable text message services."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Do have a variety in your strategy! People don't want to receive the same old marketing trash from you every day. Mix it up - send notifications, updates, news, coupons and don't be afraid to test new ways to improve your clicks."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Do track your metrics. All text message services can be tracked and analyzed, a crucial part of running an effective marketing campaign. Draw insights from these texts to streamline your marketing messages and improve customer retention."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Do incentivize your customers. Customers want value when they sign up to your SMS list, which means that you need to provide them with exclusive levels of value - i.e. - coupons, specials, deals, offers and special early information for loyal customers."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Stay away from 'marketing speak.' Try and be as human in your 160 character communications as possible. People don't want to be approached by a brand, they want to receive text messages that sound like they come from real people, in real situations."}]}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The ultimate don'ts with text messaging"}]},{"type":"paragraph","children":[{"type":"span","value":"There are many 'Don'ts' involved with text message services that can result in unwanted strategy outcomes for your company. Avoid these, or risk losing many of your customers to text marketers that get it right by following the previous best practices."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Don't send bulk SMS bursts to your customers at inappropriate times. Late night and early morning marketing are never welcome."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Don't use your text message services to pester your clients into buying, less frequency, and more quality is the general rule."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Don't harass your customers - a text once a week may even be too much, depending on your relationship. Track and measure them for the best results."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Don't use text message services to taint your brand with slang, foul language or other prejudiced messages that no-one wants to hear."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Don't forget to always include an opt-out button, and don't send messages to customers that have decided they don't want to be connected with you anymore."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"These text message services are meant to enhance your business, not leave your customers feeling like they have been spammed so badly, they need to escape you. Good business with bulk SMS is about being considerate, even though many of your clients won't mind higher message frequencies if your content is different, valuable or interesting."}]},{"type":"paragraph","children":[{"type":"span","value":"Use your text message services to seal the relationship that you have with your SMS list for the best results. Otherwise, your bad practices will drive them away, and all the possibilities that came along with SMS will be ruined because you failed to learn how to use it as a business owner, developer or website owner should."}]},{"type":"paragraph","children":[{"type":"span","value":"For more on "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":" click here."}]}]}}}},{"seo":{"title":"Breaking Bad: Is SMS text becoming the 'Heisenberg' of communication?","description":"Clickatell shows how companies are using SMS for customer alerts and notifications, sales & booking, authentication, promotions and brand engagement.","twitterCard":null,"image":null},"internalName":"Breaking Bad: Is SMS text becoming the 'Heisenberg' of communication?","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960551","name":"Product Insights","slug":"product-insights"},{"id":"DatoCmsTaxonomyCategory-142960544","name":"Contact Centers","slug":"contact-centers"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":null,"id":"DatoCmsTemplateArticle-62245890","title":"Breaking Bad: Is SMS text becoming the 'Heisenberg' of communication?","slug":"breaking-bad-is-sms-text-becoming-the-heisenberg-of-communication-sms","meta":{"updatedAt":"2023-01-17T08:15:32.786+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS text marketing is still going strong"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS text and texting are deeply integrated into mobile culture, yet there are still individuals out there that believe it is a dead medium. Has SMS become the ailing, barely functioning technology of yesteryear, or has it evolved to suit the needs of an advanced app-centric culture? Today we're going to find out if SMS really is 'breaking bad.'"}]},{"type":"paragraph","children":[{"type":"span","value":"Will new mobile technologies like apps - specifically chat apps - finally end the long illustrious career of the hard-working SMS text? Is this communication dead?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"When Good Technology Goes Bad?"}]},{"type":"paragraph","children":[{"type":"span","value":"It's no secret that businesses who have never worked with SMS text before are seriously misinformed about what texting is, and how it can be used to advance their business. For most managers in this position, SMS is nothing more than the Heisenberg of communication - it's sick, it's fading away and it's dangerous."}]},{"type":"paragraph","children":[{"type":"span","value":"Why do they believe that SMS text is breaking bad? Simple. SPAM. The only avenue that these nay-sayers have ever experienced using SMS, has been for personal contacts, or unsolicited spam. Perhaps they have even been scammed by unscrupulous SMS users that want to take a nice chunk out of their airtime using "},{"url":"http://www.nytimes.com/2012/04/05/technology/personaltech/fighting-back-against-spam-texts.html?_r=0","meta":[{"id":"title","value":"Unethical SMS practices"},{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"unethical SMS practices"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"But SMS is not a bad technology. It was there at the beginning, and was one of the first mobile social connections we ever made. It brought communities together, united families and still to this day connects those that can't afford other forms of expensive tech."}]},{"type":"paragraph","children":[{"type":"span","value":"Not only is SMS a communication pioneer, it continues to impress open-minded business owners that care about results enough to try 'alternative' marketing initiatives that work."}]},{"type":"paragraph","children":[{"type":"span","value":"You can think of it this way. If Walter White chose a different path, excelled, and became Dean at Harvard University - that is more what the humble SMS has done. We love SMS text, and I am going to tell you why. "}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The Real Potential Behind SMS Text Functionality"}]},{"type":"paragraph","children":[{"type":"span","value":"For individuals, business owners, app developers and bloggers that continue to dismiss SMS as a viable communication tool and marketing method, here are some facts."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"The social networks that you love so much use SMS technology. Facebook, Google, Twitter, LinkedIn - they all love SMS text!"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Chat apps that you can't get enough of also use SMS technology. The leader in the field, WhatsApp is enjoying increased security because of SMS text."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"All of those gaming, shopping, reading and productivity apps that help you live a connected, technology-integrated lifestyle - well, they use SMS."}]}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What Are Modern Companies Using SMS For?"}]},{"type":"paragraph","children":[{"url":"https://www.bulletin.net/the-immortal-sms-how-sms-evolved-from-tech-fad-to-enterprise-necessity/","meta":[{"id":"title","value":"SMS text has evolved"},{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"SMS text has evolved"}]},{"type":"span","value":" , and it now serves many clearly defined goals for start-up and established companies and apps. Here is how the best companies, governments and organizations in the world are using SMS technology from Clickatell."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"To improve in-house productivity with micro networking"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"To improve customer service with SMS notifications"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"To create secure safety networks with SMS alerts"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"To improve appointment attendance with SMS reminders"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"To rapidly improve online and mobile conversions with SMS competitions"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"To properly secure your private app information with two factor authentication"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"To provide SMS reservation and booking services"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"To send millions of people quality messages for brand engagement"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"To provide secure in-app currency transfer"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"To connect your business to your communities via SMS text"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"With some of the largest companies in the world that are still actively using SMS text for business, clearly SMS is not the Heisenberg of communication! The next time you hear someone say 'SMS is dying' or 'SMS is dead' show them this post. SMS text is only just beginning to shape the way people communicate and share with each other!"}]}]}}}},{"seo":{"title":"3 International SMS success stories from famous app developers","description":"Clickatell highlights example of mobile apps that have made it big thanks to their SMS functionality.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633167495-qwergh.jpg?auto=format","id":"DatoCmsAsset-25987829"}},"internalName":"3 International SMS success stories from famous app developers","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960551","name":"Product Insights","slug":"product-insights"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633167495-qwergh.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633167495-qwergh.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633167495-qwergh.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633167495-qwergh.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhAQDggLDQ0NDg0QDg0NDh8NDQoNFxMiGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA8QHDscFhwvLy8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAEBQD/xAAdEAACAQQDAAAAAAAAAAAAAAAAATECAwQREhNR/8QAFQEBAQAAAAAAAAAAAAAAAAAABAP/xAAaEQACAgMAAAAAAAAAAAAAAAAAAQIDE1Fh/9oADAMBAAIRAxEAPwC/mV2mpCW+n0PmN6kHQ3qQ+JCJXLQrOqs8ZMS8xvUmKqmIV38P/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633167495-qwergh.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhAQDggLDQ0NDg0QDg0NDh8NDQoNFxMiGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA8QHDscFhwvLy8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAEBQD/xAAdEAACAQQDAAAAAAAAAAAAAAAAATECAwQREhNR/8QAFQEBAQAAAAAAAAAAAAAAAAAABAP/xAAaEQACAgMAAAAAAAAAAAAAAAAAAQIDE1Fh/9oADAMBAAIRAxEAPwC/mV2mpCW+n0PmN6kHQ3qQ+JCJXLQrOqs8ZMS8xvUmKqmIV38P/9k="}},"id":"DatoCmsTemplateArticle-62245893","title":"3 International SMS success stories from famous app developers","slug":"3-international-sms-success-stories-from-famous-app-developers-apps","meta":{"updatedAt":"2023-01-17T08:19:07.393+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"App developer stories"}]},{"type":"paragraph","children":[{"type":"span","value":"International SMS success stories for app developers may be rare, but what you'll find is that the apps that do make it big, make it very big - and this in large part has to do with their SMS functionality. By integrating SMS into their apps these savvy app developers have vastly improved their app value and service to their users."}]},{"type":"paragraph","children":[{"type":"span","value":"The app development niche is insanely competitive, which means that any extra feature that gives an app the edge is vital to its sales. Today, we're looking at apps with international SMS features."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The Mxit Success Story"}]},{"type":"paragraph","children":[{"type":"span","value":"How many times have you read an article stating that a chat app is going to replace international SMS functionality? For those in the 'know' the humble SMS is actually a very important part of these app success stories. Mxit for example is a mobile social network that is one of the most popular in Africa."}]},{"type":"paragraph","children":[{"type":"span","value":"They proudly report that each user on average spends 74 moola (their in-app currency). Since implementing this excellent form of in-app currency their user base has shot up. All you have to do to buy moola to spend in-app is to send a simple worldwide SMS."}]},{"type":"paragraph","children":[{"type":"span","value":"You can also buy this moola inside the app itself, in which case Mxit sends an SMS with your credits to your account. In many ways Mxit's meteoric rise was thanks to international SMS functionality - and their incredible team of course!"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The Rummble Success Story"}]},{"type":"paragraph","children":[{"type":"span","value":"Another international SMS success story lies with Rummble, the "},{"url":"https://thenextweb.com/uk/2011/03/10/rummble-launches-rummble-labs-to-power-the-age-of-relevance-online/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"},{"id":"title","value":"Rummble"}],"type":"link","children":[{"type":"span","value":"predictive analytics company"}]},{"type":"span","value":" that leverages huge amounts of data in order to streamline real-time communication with customers. By analyzing specific behavioral models, the company assists your brand in targeting, personalizing and selling to real people."}]},{"type":"paragraph","children":[{"type":"span","value":"Rummble began as a simple search and discovery tool, but quickly escalated and revamped as SMS assisted with its global roll out and customer service. Customer service and instant network diagnostics were fueled by the Clickatell international SMS system."}]},{"type":"paragraph","children":[{"type":"span","value":"Using SMPP and a robust connection, there was never again an issue with their inbound or outbound messaging. This international SMS service was just the boost they needed."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The BrightKite Success Story"}]},{"type":"paragraph","children":[{"type":"span","value":"Brightkite is a mobile social network that began as one of the very first location based social networks with check-in functionality. With more than 3 million users every month, BrightKite needed something to help them connect properly with fans in a safe, secure manner. They chose Clickatell's international SMS capabilities to help them achieve this."}]},{"type":"paragraph","children":[{"type":"span","value":"Our mobile social networking solutions made it super-easy for BrightKite to integrate our international SMS with their apps. In no time at all, this social network was able to reliably send secure SMS alerts to millions of customers, in many different countries."}]},{"type":"paragraph","children":[{"type":"span","value":"These incredibly famous app developers, business pioneers and social network giants have effectively harnessed the power of international SMS to help expand their business and grow into new areas over the years. Surely this proves how valuable SMS technology is to up and coming app developers that want to launch their companies into the limelight."}]}]}}}},{"seo":{"title":"The secret of mobile app retention revealed: User engagement","description":"Clickatell offers advice on how to boost mobile app retention rates with user engagement at the forefront.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633155377-istock000047972750large-300x122.jpg?auto=format","id":"DatoCmsAsset-25983970"}},"internalName":"The secret of mobile app retention revealed: User engagement","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633155377-istock000047972750large-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633155377-istock000047972750large-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633155377-istock000047972750large-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633155377-istock000047972750large-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhAUEQgLBggNCxEHBwYIDh0JFhEYFxUiGBYfFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0OHDsdFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAACBQEDBgD/xAAeEAACAQQDAQAAAAAAAAAAAAAAATECBAURFCEiA//EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAIRATH/2gAMAwEAAhEDEQA/ANPyfnqQlc0NSJU3qS6h9EEzIUa0PI3FCUnCvJvySDfolbD/2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633155377-istock000047972750large-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhAUEQgLBggNCxEHBwYIDh0JFhEYFxUiGBYfFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0OHDsdFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAACBQEDBgD/xAAeEAACAQQDAQAAAAAAAAAAAAAAATECBAURFCEiA//EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAIRATH/2gAMAwEAAhEDEQA/ANPyfnqQlc0NSJU3qS6h9EEzIUa0PI3FCUnCvJvySDfolbD/2Q=="}},"id":"DatoCmsTemplateArticle-62245928","title":"The secret of mobile app retention revealed: User engagement","slug":"the-secret-of-mobile-app-retention-revealed-user-engagement","meta":{"updatedAt":"2023-01-17T08:43:52.705+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Mobile app retention platform"}]},{"type":"paragraph","children":[{"type":"span","value":"Mobile app use is growing like crazy. In fact, the number of app users is forecast to expand to 4.4 billion by the end of 2017, according to Portio Research. But the app market itself is incredibly crowded, with hundreds of thousands of apps already on the market and more being developed and released daily."}]},{"type":"paragraph","children":[{"type":"span","value":"In a May 2013 infographic, \""},{"url":"http://www.topapps.net/windows/how-mobile-apps-have-changed-the-world.html/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"How Mobile Apps Have Changed the World"}]},{"type":"span","value":",\" TopApps listed the most popular app stores, along with total number of apps available. Apple had the most at 850,000 apps, with 50 billion total downloads. Google Play was a close second with 800,000 apps and 48 billion downloads. That's truly an amazing number of apps for any user to choose from! It's no wonder that many of these apps get downloaded, tried once or twice, and then abandoned. So how can you, the developer, ensure that mobile users continue to engage with your app after they download it? The key is to build in user engagement."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Key to Success"}]},{"type":"paragraph","children":[{"type":"span","value":"Strong, consistent user engagement will help you ensure that your app is seen as an essential tool that users will rely on in their daily lives."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Here are a couple ways to increase user interaction and engagement:"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Push Notifications"}]},{"type":"paragraph","children":[{"type":"span","value":"Push notifications can be a great way to engage users who don't currently have the app open on-screen, by sending them messages that contain alerts about important events, new features, app updates, bugs that have been fixed, special offers, etc. For those currently using the app, push notifications can be used to conduct real-time A/B testing for gathering insights into user preferences and behavior."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"In-App Messaging"}]},{"type":"paragraph","children":[{"type":"span","value":"This approach is much more targeted than push notifications and as such, can take user demographics and behavior into account to create a more personalized message during app use. Examples of in-app engagement include upselling and cross selling of upgrades or products that may be attractive to your user. This is also another way to obtain user feedback during app use."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"The ubiquity and platform independence of SMS make it a practical, effective and affordable channel for communicating with app users. SMS is a very good tool for developers to build deeper user relationships. SMS can be used to simplify app installation, send download links, provide advice, translate email for feature phone users, etc. SMS can also be used as part of the user authentication process."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Email"}]},{"type":"paragraph","children":[{"type":"span","value":"Mobile email enables more detailed communications. It can be highly targeted and relevant, it can be a great way to introduce a new app or feature, and it can also be readily shared with the recipient's friends."}]},{"type":"paragraph","children":[{"type":"span","value":"There are more secrets that can be learned about mobile app user retention. For example, read more about "},{"url":"/articles/customer-relationship-management/how-web-to-mobile-sms-increases-client-engagement-sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"how web to mobile SMS increases client engagement"}]},{"type":"span","value":" or check out these "},{"url":"/articles/customer-relationship-management/10-mobile-crm-best-practices-for-implementation-development-crm/","type":"link","children":[{"type":"span","value":"10 mobile CRM best practices for implementation and development"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"What are ecommerce CRM systems?","description":"Clickatell explains ecommerce CRM modules and shows how they can be used to store customer data and be used to boost customer engagement and sales.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633157019-istock000049502610large-s-300x122.jpg?auto=format","id":"DatoCmsAsset-25984027"}},"internalName":"What are ecommerce CRM systems?","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633157019-istock000049502610large-s-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633157019-istock000049502610large-s-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633157019-istock000049502610large-s-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633157019-istock000049502610large-s-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQCAgLDQ0LDhYFCg0NDh0NFhEYFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFQ4QHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUD/8QAHRAAAQMFAQAAAAAAAAAAAAAAAQACEgMEBSExMv/EABcBAAMBAAAAAAAAAAAAAAAAAAECAwD/xAAbEQACAQUAAAAAAAAAAAAAAAAAAgEREhNBUf/aAAwDAQACEQMRAD8Ayfk67TxNW+Qunt00paqBLiq48CA0EGhI0bKwrWuruPkoVeq0R4EKdV4Lex//2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633157019-istock000049502610large-s-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQCAgLDQ0LDhYFCg0NDh0NFhEYFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFQ4QHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUD/8QAHRAAAQMFAQAAAAAAAAAAAAAAAQACEgMEBSExMv/EABcBAAMBAAAAAAAAAAAAAAAAAAECAwD/xAAbEQACAQUAAAAAAAAAAAAAAAAAAgEREhNBUf/aAAwDAQACEQMRAD8Ayfk67TxNW+Qunt00paqBLiq48CA0EGhI0bKwrWuruPkoVeq0R4EKdV4Lex//2Q=="}},"id":"DatoCmsTemplateArticle-62245942","title":"What are ecommerce CRM systems?","slug":"what-are-e-commerce-crm-systems-crm","meta":{"updatedAt":"2023-01-17T08:50:21.768+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"CRM in ecommerce"}]},{"type":"paragraph","children":[{"type":"span","value":"Ecommerce CRM may be a term that you have recently come across online. A CRM system is something that allows you to store, manage and use customer relationship data to improve your business in specific ways. What you decide to use your systems for is entirely up to you, and the goals that you have laid out for your company. Let's explore the concept of ecommerce CRM and CRM text solutions - what they are, what they look like and how you should use them."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/customer-relationship-management/customer-experience-crm-important-business/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Why customer experience and CRM are important for your business"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"CRM in ecommerce: The basics for beginners"}]},{"type":"paragraph","children":[{"url":"http://www.investopedia.com/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"Investopedia"}]},{"type":"span","value":" describes CRM as 'the principles, practices and guidelines that an organization follows when interacting with its customers. The complete relationship includes direct interactions like sales and services, but also the ability to predict customer trends and behaviors that can eventually enhance individual experiences with your company."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"So then, what are ecommerce CRM systems?"}]},{"type":"paragraph","children":[{"type":"span","value":"A customer relationship management system is a central location or piece of software that you can use to store customer details, accounts, information, and leads that can then be leveraged for future sales opportunities. Small and large businesses will benefit from some ecommerce CRM systems in that they firmly place client data in the 'cloud' - which means that it can be accessed by multiple people, anywhere, at any time, from any number of mobile devices. For the mobile developer who has spent time, energy and money building a responsive mobile e-commerce website, CRM is more important than ever. Using select CRM practices and processes, sales on an ecommerce website with integrated CRM will help you better understand your "},{"url":"http://www.bizreport.com/2013/08/how-to-better-leverage-crm-data-across-channels.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"nofollow noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"cross-channel customers"}]},{"type":"span","value":", and what makes them buy from you."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"For example, the "},{"url":"http://www.crmbuyer.com/story/64103.html","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"United Methodist Church"}]},{"type":"span","value":" recently upgraded, connecting 35,000 churches together, with nine fully populated websites. An integrated ecommerce CRM system was needed to simplify transactional needs across multiple storefronts. They also needed a system that could be used by business partners without help, while maintaining easy maintenance processes. The church ended up using Microsoft Dynamics ERP System with CRM integration. Things like ordering, tracking and delivery, automation, credit card verification and shipping led to streamlined interdepartmental cooperation online, which saved the church thousands of man-hours and gave them access to detailed customer data for their marketing team."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Mobile CRM in the age of big data"}]},{"type":"paragraph","children":[{"type":"span","value":"Mobile CRM is an integral part of a well-thought out ecommerce customer relationship management system. One of the elements of this system could be the ability to use "},{"url":"/products/sms/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"CRM SMS solutions"}]},{"type":"span","value":" in order to leverage those insights that you get from your data. Text solutions for "},{"url":"/articles/digital-marketing/can-bulk-sms-services-rapidly-improve-e-commerce-conversions-bulksms/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"mobile ecommerce CRM"}]},{"type":"span","value":" can greatly improve a mobile developer's efforts to manage their customers once they have signed up, ordered, or bought from their website. With solutions like text notifications, alerts, and updates for product tracking and shipping - you can see how bulk text messaging has a place in the CRM arena."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The SHORT version: Give me the elevator pitch"}]},{"type":"paragraph","children":[{"type":"span","value":"In a nutshell, ecommerce CRM systems have the power to harness your customer data, so that you can gain insight into customer behavior, social experience, and purchasing habits - which gives your website the power to improve your offerings and increase your sales. With this kind of valuable market information, your ecommerce website or app is sure to expand rapidly in your chosen niche market."}]}]}}}},{"seo":{"title":"Customer relationship management and SMS: How do they fit?","description":"Learn how SMS integrates with Customer Relationship Management (CRM) systems. Discover how SMS can enhance customer engagement, streamline communication, and improve CRM strategies.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633149303-89087687-bidorbuy-1440x560-1-300x117.jpg?auto=format","id":"DatoCmsAsset-25976812"}},"internalName":"Customer relationship management and SMS: How do they fit?","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633149303-89087687-bidorbuy-1440x560-1-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633149303-89087687-bidorbuy-1440x560-1-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633149303-89087687-bidorbuy-1440x560-1-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633149303-89087687-bidorbuy-1440x560-1-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICA8LEwoLDhgQDg0NGhEVIhEYIx8lHh4aFiEdLislJh0oHRYWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7Ozs7OzsvOzs7Ozs7OzU7Ly8vLy8vLzs7Ly81NS8vLy8vLzUvLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAFBgcA/8QAIRAAAAQGAwEAAAAAAAAAAAAAAAECBgMEBTVRcRM0chL/xAAUAQEAAAAAAAAAAAAAAAAAAAAE/8QAHBEAAAYDAAAAAAAAAAAAAAAAAAIDBBIxASIy/9oADAMBAAIRAxEAPwB+d9ZTLUhfxgJzHdHLPKQeQTfNnXoT9hXQ/QI5LsGt8FjQvESoQyhErIwCTPXToYLT5AVMFlQ//9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633149303-89087687-bidorbuy-1440x560-1-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICA8LEwoLDhgQDg0NGhEVIhEYIx8lHh4aFiEdLislJh0oHRYWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7Ozs7OzsvOzs7Ozs7OzU7Ly8vLy8vLzs7Ly81NS8vLy8vLzUvLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAFBgcA/8QAIRAAAAQGAwEAAAAAAAAAAAAAAAECBgMEBTVRcRM0chL/xAAUAQEAAAAAAAAAAAAAAAAAAAAE/8QAHBEAAAYDAAAAAAAAAAAAAAAAAAIDBBIxASIy/9oADAMBAAIRAxEAPwB+d9ZTLUhfxgJzHdHLPKQeQTfNnXoT9hXQ/QI5LsGt8FjQvESoQyhErIwCTPXToYLT5AVMFlQ//9k="}},"id":"DatoCmsTemplateArticle-62245959","title":"Customer relationship management and SMS: How do they fit?","slug":"customer-relationship-management-sms-how-do-they-fit-crm","meta":{"updatedAt":"2025-01-10T08:30:35.766+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"CRM and SMS messaging"}]},{"type":"paragraph","children":[{"type":"span","value":"With customer relationship management and SMS technology often holding hands in the eCommerce arena, it makes sense to take a step back and see how they fit together. Mobile developers are hyper-aware of text messaging, but they sometimes dismiss it as a secondary tactic and don't realize its true potential as part of a well-rounded CRM strategy. "},{"type":"span","marks":["emphasis"],"value":"Inspired eCommerce customer relationship management"},{"type":"span","value":" "},{"type":"span","marks":["emphasis"],"value":"begins and ends with the ability to use specific communication vehicles to reach, support, and maintain your niche audience."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The ultimate goals of CRM: Understanding communication"}]},{"type":"paragraph","children":[{"type":"span","value":"There comes a time in every mobile developer's workflow when their clients' eCommerce site is earning, but their CRM and eCommerce offering needs to improve. This often means transforming strategic platform goals into process goals, so that fresh, data-driven practices can be implemented, tracked, and eventually - analyzed for functional software enhancements. A customer relationship management SMS is a method of connecting or reaching out to customers, to provide them with a measurable service. This specifically targets certain goals in CRM that are always part of a quality CRM strategy. For any CRM in eCommerce practice to succeed you need to hit on certain goals. These 'ultimate' goals help explain why the medium of text messaging fits with CRM."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"High level of customer service"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Lower operating costs"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Attainment of usable data for marketing"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Account management"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Incentive administration"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Customer experience tracking, cross-selling, retention, and more!"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How these goals make SMS a CRM asset"}]},{"type":"paragraph","children":[{"url":"/articles/customer-relationship-management/3-ways-2-way-sms-can-improve-customer-relationship-management/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"CRM text solutions "}]},{"type":"span","value":"are a vastly underutilized method of checking nearly all of the boxes when building an effective CRM solution. A quick glance up to the goals I listed above, and they reveal some interesting patterns."}]},{"type":"paragraph","children":[{"type":"span","value":"A customer relationship management SMS or CRM SMS for short has incredible value where customer management is concerned. Not only are text messages low cost, but they can be automated - further lowering your time investment. As a supportive CRM tool, these texts perform many crucial functions that assist in maintaining a particular level of customer service, experience, and satisfaction. From sent product tracking alerts, customer loyalty texts, and free incentives (coupons), to account detail management - SMS ties together your CRM strategy for incredible results."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How customer relationship management and SMS fit together in eCommerce"}]},{"type":"paragraph","children":[{"type":"span","value":"All customer relationship management SMS messages can be tracked, stored, analyzed, and measured - which will improve your CRM goals over time. The more data that you have access to from your customers, the better your service offering will become. The data collected from your text engagement will filter into your 'big data' and become part of the reason why your customer experience is so strong. In the latest poll by "},{"url":"http://www.icmi.com/Resources/Mobile/2014/03/Industry-Stats-Do-Customers-Want-SMS-Support","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"The International Customer Management Institute"}]},{"type":"span","value":", 80% of respondents indicated that they do want customer support in the form of text messages. This is undeniable proof that  SMS is an essential tool in any successful CRM strategy."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"How will SMS benefit your retail CRM strategy?","description":"Find out how Customer Relations Management combined with SMS integration can help retailers connect with their customers.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633150738-dfgh.jpg?auto=format","id":"DatoCmsAsset-25976874"}},"internalName":"How will SMS benefit your retail CRM strategy?","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960559","name":"Retail","slug":"retail"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633150738-dfgh.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633150738-dfgh.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633150738-dfgh.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633150738-dfgh.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEQoNDhgODQ0NGhENFg0OFxQZGBYVIiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDscFhw7NS8vLy81NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUD/8QAHRAAAgIBBQAAAAAAAAAAAAAAAAQBAgMREiEyM//EABYBAAMAAAAAAAAAAAAAAAAAAAIEBf/EABgRAAMBAQAAAAAAAAAAAAAAAAACETEB/9oADAMBAAIRAxEAPwDJVXZaC1jXtbGIr9oLi/kBVuDBFcTjTkBx8CgnVmAn/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633150738-dfgh.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEQoNDhgODQ0NGhENFg0OFxQZGBYVIiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDscFhw7NS8vLy81NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUD/8QAHRAAAgIBBQAAAAAAAAAAAAAAAAQBAgMREiEyM//EABYBAAMAAAAAAAAAAAAAAAAAAAIEBf/EABgRAAMBAQAAAAAAAAAAAAAAAAACETEB/9oADAMBAAIRAxEAPwDJVXZaC1jXtbGIr9oLi/kBVuDBFcTjTkBx8CgnVmAn/9k="}},"id":"DatoCmsTemplateArticle-62245987","title":"How will SMS benefit your retail CRM strategy?","slug":"sms-retail-crm-strategy-crm","meta":{"updatedAt":"2023-01-17T09:16:45.776+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Benefits of CRM in retail"}]},{"type":"paragraph","children":[{"type":"span","value":"A retail CRM strategy is critical if a brand is going to connect with their in-store customers for repeat sales. As a developer who builds the systems that support retail CRM, you need to understand exactly how integrating SMS into these systems will steadily and consistently improve customer experience, sales, and conversions. "},{"url":"/articles/customer-relationship-management/what-are-e-commerce-crm-systems-crm/","type":"link","children":[{"type":"span","value":"CRM in ecommerce"}]},{"type":"span","value":" may function in the online arena, but when you integrate SMS it provides your brand with a host of added benefits. Let's explore them here."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The many benefits SMS integration in a retail CRM strategy context"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"When you add SMS functionality to your existing retail CRM strategy, you allow your brand to utilize cross-channel marketing in exciting new ways."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Cross-channel marketing, also known as multi-channel marketing, gives your brand more chance of attracting, retaining and converting new and existing consumers."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"The main challenge when working with customer relationship practices is to get the right message, to the right user, at the right time - and SMS ticks all of those boxes."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"As a touch point, online retail SMS-CRM integrations are incredibly powerful, as consumers using them "},{"url":"https://www.sas.com/en_us/insights/marketing/multichannel-marketing.html","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"spend 3 or 4 times"}]},{"type":"span","value":" more than single channel customers!"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"A good retail CRM strategy will use SMS to break down company silos and assist in the control and management of front-end employees, for better customer service."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"The customer relationship with your brand improves when a development team adds SMS functionality that contributes to foot traffic numbers in-store. More contact means more chances to connect and sell."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Retail stores struggle with slow days, and SMS geolocation can identify when they are close, and entice them into the store with special discounts and deals."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"When consumers can quickly and effortlessly interact with your promotions in-store, thanks to your integrated SMS and retail CRM strategy - your customer communication and experience improves."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"In the choppy world of direct advertising, prefer to engage with your brand via SMS, which is massive for promotions and sales."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Once your customer has left the store, if you have SMS integrated into your retail CRM strategy they are more likely to return sooner, which influences sales."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"In-store customers will forward your special text-based promotions to their friends, which increases brand awareness and gets more consumers in your brand's doors."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"SMS gives your brand a list to promote, and an asset to use when they need to move stock, host specials or gain market research from their customers."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"For you as a developer working on these "},{"url":"http://www.utalkmarketing.com/pages/article.aspx?articleid=19343&title=how-retailers-should-best--use-sms-in-mobile-marketing-","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"retail CRM strategy"}]},{"type":"span","value":" integrations, there is no doubt that these SMS benefits will be appreciated once you get the infrastructure in place. As another channel to reach your in-store consumers, text messaging is second to none. Not only can SMS integrate with any number of mobile apps - even increasing app downloads in-store - but it gives your brand an opportunity to collect valuable consumer data from text engagement. If your brand has a lot of consumer data, you will be able to learn more about what your consumer's need, which will improve your system building. If you're keen to learn more, have a look at our recent article detailing "},{"url":"/articles/customer-relationship-management/sms-solutions-help-customer-brand-conversation/","type":"link","children":[{"type":"span","value":"how you can use SMS to improve the customer-brand conversation"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"10 Mobile CRM best practices for implementation and development","description":"Clickatell explains best practices for mobile CRM and how you can ensure your mobile marketing infrastructure is sufficient to meet your goals.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633157761-istock000033148386large-300x122.jpg?auto=format","id":"DatoCmsAsset-25984068"}},"internalName":"10 Mobile CRM best practices for implementation and development","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633157761-istock000033148386large-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633157761-istock000033148386large-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633157761-istock000033148386large-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633157761-istock000033148386large-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgTCg0NDhgKDQ0NDhUNDQ0MFx8ZGBYTFhUaHysjJh0oKSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdIh07Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUG/8QAIBAAAQQABwEAAAAAAAAAAAAAAAECBAUGEiEzNEFxA//EABYBAQEBAAAAAAAAAAAAAAAAAAUCAf/EABoRAAICAwAAAAAAAAAAAAAAAAECAAMREjH/2gAMAwEAAhEDEQA/AHqCvZl0LE+vRvwVRDDvRfsOKvhFTENNuAImFlQmucoDUjcUBtLW1hpRc8n/2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633157761-istock000033148386large-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgTCg0NDhgKDQ0NDhUNDQ0MFx8ZGBYTFhUaHysjJh0oKSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdIh07Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUG/8QAIBAAAQQABwEAAAAAAAAAAAAAAAECBAUGEiEzNEFxA//EABYBAQEBAAAAAAAAAAAAAAAAAAUCAf/EABoRAAICAwAAAAAAAAAAAAAAAAECAAMREjH/2gAMAwEAAhEDEQA/AHqCvZl0LE+vRvwVRDDvRfsOKvhFTENNuAImFlQmucoDUjcUBtLW1hpRc8n/2Q=="}},"id":"DatoCmsTemplateArticle-62245994","title":"10 Mobile CRM best practices for implementation and development","slug":"10-mobile-crm-best-practices-for-implementation-development-crm","meta":{"updatedAt":"2023-01-17T09:32:25.458+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"10 Best practices for CRM"}]},{"type":"paragraph","children":[{"type":"span","value":"Implementing mobile CRM best practices is a big part of ensuring that your infrastructure is well equipped to reach the goals you have in mind. As a developer, you are charged with implementing and developing the practices that your brand puts in place, when it comes to organizing, building and rolling out new mobile CRM initiatives. CRM in ecommerce has transformed the online selling landscape, and it is up to you to realize the potential that mobile CRM brings to your company. Here are 10 of the best practices in CRM right now, according to the pros."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"1. Access and update business critical information on the move."},{"type":"span","value":"\nAccording to "},{"url":"https://www.forrester.com/report/Best+Practices+The+Right+Way+To+Implement+Mobile+CRM/-/E-RES60644?objectid=RES60644","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Forrester Research"}]},{"type":"span","value":", the primary value in mobile customer relationship management lies in its convenience, mobility and ease of use."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"2. Determine your business objectives."},{"type":"span","value":"\nDevelopers need to be aware that new mobile CRM integrations need to be aligned with business goals. That means reviewing and testing whether the systems that have been built to operate in accordance with existing business objectives."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"3. Understand the roles and needs of your end user."},{"type":"span","value":"\nAdvocates that there is no 'one size fits all' approach, and that teams often do not do enough research on how people work before proper mobile "},{"url":"http://searchcrm.techtarget.com/news/2240074020/Forrester-offers-5-steps-to-curb-mobile-CRM-chaos?track=sy540","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"CRM best practices"}]},{"type":"span","value":" can be instituted."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"4. Outline and define your mobile CRM strategy."},{"type":"span","value":"\nYour mobile CRM initiatives need to align with your overall mobile strategy. Consider things like user experience, security, governance, devices and applications when you outline yours."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"5. Understand the effects of your systems andtest them."},{"type":"span","value":"\nVP of Nucleus Research, published a report stating that "},{"url":"http://www.crmsearch.com/rebecca-wettemann.php","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"mobile access to CRM"}]},{"type":"span","value":" made sales people 14.6% more productive, collectively resulting in a mobile-social boost that caused a 26.4% increase in overall productivity."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"6. Figure out how to sort through data."},{"type":"span","value":"\nA large part of adequate mobile CRM best practices involves determining how your brand will sift through all of the mobile data that is secured from your consumers. "},{"type":"span","marks":["strong"],"value":" "}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"7. Choose the right technology."},{"type":"span","value":"\nAs a developer, you will have input on which technology components to use to support your new mobile CRM best practices. Pick the right telecommunications provider, devices, platforms and operating systems. "},{"type":"span","marks":["strong"],"value":" "}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"8. Think about the training involved."},{"type":"span","value":"\nWith new mobile CRM practices comes a set of new tools, frameworks and systems to learn. Developers need to be aware that employees will have to learn how to use the software that is created for them. "},{"type":"span","marks":["strong"],"value":" "}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"9. Formulate the right implementation approach."},{"type":"span","value":"\nAt the end of it all, you need to follow a strategic approach to implementation. Focus on team assembly, timelines, initiative prioritization and technology deployment. "},{"type":"span","marks":["strong"],"value":" "}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"10. Figure out the safety implications for your data."},{"type":"span","value":"\nA whole lot of additional customer data will be coming in, and you need to determine where the data is going to go and how you are going to keep it safe. Security is a serious component of mobile CRM infrastructure. These 10 powerful mobile CRM best practices, if done right, will result in rapid improvement of client service and operations infrastructure. Not only that, but your systems will seamlessly integrate into the overall business structure - so that rollout and implementation goes smoothly. "},{"type":"span","marks":["strong"],"value":" "}]}]}}}},{"seo":{"title":"What does it take to build a viable CRM system?","description":"Clickatell has compiled a guide on how to build a complete CRM infrastructure using off the shelf or bespoke systems.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633151265-fortis-microfinance-bank-alerts-customers-using-clickatell-sms-receipts-300x117.jpg?auto=format","id":"DatoCmsAsset-25976884"}},"internalName":"What does it take to build a viable CRM system?","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},{"id":"DatoCmsTaxonomyCategory-142960536","name":"Digital Transformation","slug":"digital-transformation"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633151265-fortis-microfinance-bank-alerts-customers-using-clickatell-sms-receipts-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633151265-fortis-microfinance-bank-alerts-customers-using-clickatell-sms-receipts-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633151265-fortis-microfinance-bank-alerts-customers-using-clickatell-sms-receipts-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633151265-fortis-microfinance-bank-alerts-customers-using-clickatell-sms-receipts-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgLCgoNDg4NDQ0LDh0NDg4YFx8ZGBYVFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7OzU7OzU7NS81Ly8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwAEBf/EAB4QAAEFAAIDAAAAAAAAAAAAAAEAAgMFMQQhERIT/8QAFQEBAQAAAAAAAAAAAAAAAAAABQT/xAAZEQADAQEBAAAAAAAAAAAAAAAAAQIREgP/2gAMAwEAAhEDEQA/ACrkXcLY+nBXqq+YI9S9nJ9dK1Ksn46iF7V0XOVgxmXUUjdCiFOKT41RLRWySVK0/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633151265-fortis-microfinance-bank-alerts-customers-using-clickatell-sms-receipts-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgLCgoNDg4NDQ0LDh0NDg4YFx8ZGBYVFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7OzU7OzU7NS81Ly8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwAEBf/EAB4QAAEFAAIDAAAAAAAAAAAAAAEAAgMFMQQhERIT/8QAFQEBAQAAAAAAAAAAAAAAAAAABQT/xAAZEQADAQEBAAAAAAAAAAAAAAAAAQIREgP/2gAMAwEAAhEDEQA/ACrkXcLY+nBXqq+YI9S9nJ9dK1Ksn46iF7V0XOVgxmXUUjdCiFOKT41RLRWySVK0/9k="}},"id":"DatoCmsTemplateArticle-62245998","title":"What does it take to build a viable CRM system?","slug":"what-does-it-take-to-build-a-viable-crm-system-crm","meta":{"updatedAt":"2023-01-17T09:35:28.293+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"How to build a CRM - and why you shouldn't do it yourself"}]},{"type":"paragraph","children":[{"type":"span","value":"To build a CRM system that operates on multiple levels for your brand, you as the developer need to be heavily involved in the system assembly process. That means understanding your various options and the phases involved in putting together a workable, high functioning CRM system that can integrate with other emerging technologies. With "},{"url":"/articles/customer-relationship-management/what-are-e-commerce-crm-systems-crm/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"CRM in eCommerce"}]},{"type":"span","value":" becoming more important every day, you need to know exactly what it takes to build a viable CRM system. Let's take a cheat sheet glance at how."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Option 1: Begin with a CRM strategy in mind"}]},{"type":"paragraph","children":[{"type":"span","value":"Andrew Brittain, a prominent digital strategist says that a CRM system is an essential tool in building customer loyalty and encouraging retention and competition, but it's not uncommon for businesses to use it as a standalone tactic, instead of a strategic function."}]},{"type":"paragraph","children":[{"type":"span","value":"If you're going to successfully build CRM system infrastructure you have to:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Think about replacing old systems completely"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Use new technologies to enhance customer connections"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Use new channels and touchpoints for greater CRM diversity"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Business processes and practices across all levels need to be considered in your CRM strategy - including marketing, customer service, stock ordering, staff management, technical support, and of course business intelligence. No good system can be established without a good strategy in place first."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/customer-relationship-management/crm-strategies-businesses-cant-ignore/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"CRM strategies businesses can’t ignore"}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Option 2: Selecting a pre-built CRM package to customize"}]},{"type":"paragraph","children":[{"type":"span","value":"Off the shelf CRM systems are popular and many can be customized, which is important when your brand wants to scale and tweak some essential functions. Most of the packages available are alright, as long as they allow for customization! Some of the top solutions are "},{"url":"https://www.salesforce.com","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Salesforce"}]},{"type":"span","value":", "},{"url":"https://www.microsoft.com/en-za/dynamics365/home?&wt.mc_id=AID_SEM_nBx8vihi","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Microsoft Dynamics CRM"}]},{"type":"span","value":", and "},{"url":"https://www.goldmine.com/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"GoldMine"}]},{"type":"span","value":" if you need to pick one. Remember to consider your development budget and resources before deciding on which integrated CRM system to go for. Sometimes you only need simple solutions, in which case a boxed package will be fine as long as it is one of the packages mentioned above."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Option 3: The case for the custom CRM build"}]},{"type":"paragraph","children":[{"type":"span","value":"When given the opportunity to "},{"url":"http://blog.caspio.com/paas-in-action/4-reasons-why-you-should-custom-build-your-crm-system/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"build a CRM system,"}]},{"type":"span","value":" many developers opt for a custom build. This is because pre-built CRM software solutions are often generalized, there are lots of features that you will never use or that don't apply to your brand. It's a trade-off that many developers know well - complexity for convenience. You could choose to custom build your CRM system, so that when you have to take your company's SMS marketing strategy and integrate it into your CRM system - it works. Your exact needs will be met, the systems will integrate better with each other and with your business operations - which will make your sales departments very happy."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: While you're delving into building a viable CRM system, be sure to check out "},{"url":"/articles/customer-relationship-management/chatbots-matter-crm/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"why chatbots matter to CRM"}]},{"type":"span","marks":["strong","emphasis"],"value":"."},{"type":"span","value":"\n"},{"type":"span","marks":["strong","emphasis"],"value":"Technology is moving fast, and you'll be left behind if you're not paying attention. "}]},{"type":"paragraph","children":[{"type":"span","value":"To build a CRM system infrastructure that is really going to benefit your company, you need to consider all of these routes - because they can all be taken with varying measures of success. From collaborating and building a "},{"url":"http://www.mycustomer.com/selling/crm/the-big-picture-how-to-build-a-crm-strategy","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"CRM strategy"}]},{"type":"span","value":" first, to selecting a pre-built software package or building your own from the ground up, the decision needs to be made, based on your brand needs, goals, and existing CRM budget."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"SMS marketing and your CRM system"}]},{"type":"paragraph","children":[{"type":"span","value":"You can also energize your CRM system with two-way SMS. "},{"url":"/whitepapers/customer-relationship-management/energize-your-crm-program-with-two-way-sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Download the whitepaper"}]},{"type":"span","value":" we've put together a for you to inform you of just how to do this. Our bulk SMS gateway, "},{"url":"/products/sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":", will allow you to easily and simply set up two-way SMS integrations to take your CRM strategy to a whole new level. "},{"url":"/products/sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Read more about the Clickatell Platform"}]},{"type":"span","value":" or why not "},{"url":"/sign-up/","type":"link","children":[{"type":"span","value":"sign up for a free account today"}]},{"type":"span","value":" and try it out with free testing in our Sandbox environment."}]}]}}}},{"seo":{"title":"A Clickatell hackfest","description":"Find out about the Clickatell Hackfest, the where competitors attempted to create an SMS-related app within 24 hours.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633158244-hackfestclickatell-1-300x157.jpg?auto=format","id":"DatoCmsAsset-25984075"}},"internalName":"A Clickatell hackfest","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633158244-hackfestclickatell-1-300x157.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633158244-hackfestclickatell-1-300x157.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633158244-hackfestclickatell-1-300x157.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633158244-hackfestclickatell-1-300x157.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFRYNDhgaFQ0VDhUVDRUOFxgZGBYTFiEdHysjGh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAME/8QAHRAAAgICAwEAAAAAAAAAAAAAAQMAAgURBCExEv/EABQBAQAAAAAAAAAAAAAAAAAAAAP/xAAYEQADAQEAAAAAAAAAAAAAAAAAARECEv/aAAwDAQACEQMRAD8ATJzCQPRNtc6qq9AiBiTXwmWBltDsxI4GtZGL8ssr2SJIKyPJZTjD5tJAadE6yf/Z"},"width":300,"height":157},"url":"https://www.datocms-assets.com/54467/1633158244-hackfestclickatell-1-300x157.jpg?auto=format","width":300,"title":null,"height":157,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFRYNDhgaFQ0VDhUVDRUOFxgZGBYTFiEdHysjGh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAME/8QAHRAAAgICAwEAAAAAAAAAAAAAAQMAAgURBCExEv/EABQBAQAAAAAAAAAAAAAAAAAAAAP/xAAYEQADAQEAAAAAAAAAAAAAAAAAARECEv/aAAwDAQACEQMRAD8ATJzCQPRNtc6qq9AiBiTXwmWBltDsxI4GtZGL8ssr2SJIKyPJZTjD5tJAadE6yf/Z"}},"id":"DatoCmsTemplateArticle-62246007","title":"A Clickatell hackfest","slug":"a-clickatell-hackfest","meta":{"updatedAt":"2022-10-26T21:20:07.922+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"A Clickatell Hackfest"}]},{"type":"paragraph","children":[{"type":"span","value":"Devs are a weird bunch. They'd take a night alone with some buggy code over a candlelit dinner any time. Making things work is part of their genetic makeup, so when they're given a task, you can bet your bottom dollar that they'll devise practical and efficient ways to achieve it. So when it was the Clickatell engineering department's turn to plan a collaborative team building event, they wanted to host something that shows that what they do amounts to more than digital alchemy and the dark arts. The result was the Clickatell Hackathon, an event that was so successful, we thought we'd share it with the Clickatell community, in the hopes that some of you might host your own and find it equally as fun and inspiring."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How it Worked."}]},{"type":"paragraph","children":[{"type":"span","value":"The rules were simple. Create a new app that is loosely related to what we do at Clickatell, in 24 hours. It had to be built entirely from the ground up, so no accessing our own code base directly. We managed to wrangle up some substantial cash prizes for the winning teams, so motivation wasn't a problem. Teams were randomly assigned and included members from every department, including sales, marketing and support. Our wunderkind coders from engineering were divided up between the teams, so that there were roughly two per team."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What Went Down"}]},{"type":"paragraph","children":[{"type":"span","value":"The teams decided on their own projects and immediately got to work. As an exercise in collaboration and as an initiative to expose non-devs to the development process, our Hackathon was a resounding success. Despite their initial reservations, the non-devs in every team found that they had essential roles to play in bringing their team's project to life in such a short period. Some immediately started creating jaw-dropping presentations of their concept, while others helped out with testing and UI design. It was fascinating and inspiring to experience such intense collaboration between people with varying skill sets, even more so when facing the harshest of harsh deadlines."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Who Won?"}]},{"type":"paragraph","children":[{"type":"span","value":"The next day, a sunny Friday, the teams had the opportunity to present their projects. The excitement was tangible, despite the bloodshot eyes of those who worked through the night to get their app working. We were genuinely blown away by the ingenuity and innovation demonstrated by the teams. It's great to have the immense talents of your colleagues showcased in such a fun and engaging way. As for the winners? Stay tuned intrepid reader! Starting next week, we'll be counting down the winning entries, allowing the teams to explain their idea and even sharing their code with you."}]},{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"* Clickatell has no affiliation with this API and API's created during this Hackathon are not currently supported by Clickatell."}]}]}}}},{"seo":{"title":"SendaScript: Skipping the queues with SMS notifications","description":"Find out how pharmacies can use SMS notifications to streamline their dispensing services and reach to new customers.","twitterCard":null,"image":null},"internalName":"SendaScript: Skipping the queues with SMS notifications","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[],"featuredImage":null,"id":"DatoCmsTemplateArticle-62246044","title":"SendaScript: Skipping the queues with SMS notifications","slug":"sendascript-skipping-the-queues-with-sms-notifications","meta":{"updatedAt":"2022-10-26T21:19:46.086+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS notifications in pharmacy"}]},{"type":"paragraph","children":[{"type":"span","value":"Getting a subscription filled for medication can be an arduous task for customers, who need to search for an open pharmacy and wait in long queues at the dispensary. Scentia developed SendaScript, a mobile ordering and retailing app that solves this problem by connecting customers to open pharmacies anywhere, anytime through SMS notifications."}]},{"type":"paragraph","children":[{"type":"span","value":"Customers can use SendaScript to define whether they want to speak to a pharmacist or simply get their prescription filled. The dispensing process is initiated when a prescription SMS is sent to a subscribing pharmacy. When the order is dispensed and ready to collect, the pharmacy sends an SMS notification to the customer."}]},{"type":"paragraph","children":[{"type":"span","value":"The customer will also then be given the opportunity to pay for the order using their mobile device, if they so choose.\nSendaScript streamlines the dispensing process and enables pharmacies to increase their reach to new customers, while reducing their communication costs. Customers can receive advice from their pharmacists via SMS notifications, regardless of their personal location or handset, which saves time and prevents the frustration of in-store transactions. Learn how you can improve customer service and keep your customers informed with Clickatell's "},{"url":"/articles/customer-relationship-management/3-precise-ways-to-send-sms-alerts-to-your-customers-smsalerts/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"SMS notifications."}]}]}]}}}},{"seo":{"title":"10 Inspiring bulk text message stats for your business","description":"Clickatell has compiled a list of mobile marketing statistics for bulk text messaging.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633158956-image5-1-1-300x157.jpg?auto=format","id":"DatoCmsAsset-25984127"}},"internalName":"10 Inspiring bulk text message stats for your business","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633158956-image5-1-1-300x157.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633158956-image5-1-1-300x157.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633158956-image5-1-1-300x157.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633158956-image5-1-1-300x157.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhUVDhgNDg0OEBUNDQ0NFx8bGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDggOHA4NHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAGBQEA/8QAIBAAAQMCBwAAAAAAAAAAAAAAAQACEQRxAwUSExQhQf/EABYBAQEBAAAAAAAAAAAAAAAAAAIEAf/EABgRAAMBAQAAAAAAAAAAAAAAAAABAhED/9oADAMBAAIRAxEAPwB7nVUw4DhPiCNqGtrjdK86bGGUKLRyzda6Y+SnC7vB8drVP1kAQVyabJ7U6f/Z"},"width":300,"height":157},"url":"https://www.datocms-assets.com/54467/1633158956-image5-1-1-300x157.jpg?auto=format","width":300,"title":null,"height":157,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhUVDhgNDg0OEBUNDQ0NFx8bGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDggOHA4NHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAGBQEA/8QAIBAAAQMCBwAAAAAAAAAAAAAAAQACEQRxAwUSExQhQf/EABYBAQEBAAAAAAAAAAAAAAAAAAIEAf/EABgRAAMBAQAAAAAAAAAAAAAAAAABAhED/9oADAMBAAIRAxEAPwB7nVUw4DhPiCNqGtrjdK86bGGUKLRyzda6Y+SnC7vB8drVP1kAQVyabJ7U6f/Z"}},"id":"DatoCmsTemplateArticle-62246049","title":"10 Inspiring bulk text message stats for your business","slug":"10-inspiring-bulk-text-message-stats-for-your-biz-bulksms","meta":{"updatedAt":"2022-10-26T21:19:32.630+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Bulk Message Statistics"}]},{"type":"paragraph","children":[{"type":"span","value":"A bulk text message system is still one of the most efficient ways you can market your business in the world today. Along with integrating with various other social and mobile media, these individual text messages are forging new pathways in two-way communication for all sorts of apps, websites and businesses online."}]},{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"Here are 10 inspiring bulk text message stats to help you decide whether this technology is worth using in the modern age."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Stat #1: 96% of smartphone users use SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"Think smartphone users don't bother with SMS anymore? In the latest marketing survey, reports indicate that nearly all users are still highly active on SMS, despite there being other mediums like chat, social networks, and the internet."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Stat #2: SMS marketing is 10X more effective"}]},{"type":"paragraph","children":[{"type":"span","value":"If you need a bulk text message system for marketing, you're in luck. Recent research has indicated that SMS marketing coupons are redeemed 10 times more often than other types of redeemable coupons. For foot-traffic businesses, this is a must-have."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Stat #3: 80% of consumers are waiting for you"}]},{"type":"paragraph","children":[{"type":"span","value":"There are some 80% of consumers that have said they have not been marketed to via SMS by one of their favorite brands. This means that there is still a low market penetration in your niche, and that bulk text message techniques will work well."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Stat #4: SMS has higher engagement rates"}]},{"type":"paragraph","children":[{"type":"span","value":"A bulk text message system has the ability to produce 6-8 times higher engagement rates than email. This may be due to email spam, or the infrequency of text marketing. Either way, the key takeaway here is that SMS creates more engagement for your company."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Stat #5: The average person looks at their phone 150 times a day"}]},{"type":"paragraph","children":[{"type":"span","value":"According to Nokia, we glance at our phones some 150 times every single day, which means that we WANT our information to be delivered to us via our cell phones. Otherwise, why would we keep checking for new information?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Stat #6: 178 texts vs 1,216 emails"}]},{"type":"paragraph","children":[{"type":"span","value":"Even though bulk text message marketing is high-impact, we only receive around 178 texts a month, mostly from friends. On the other hand, we receive over 1,216 emails from people - mostly spammers. Clearly, SMS is a better marketing delivery system."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Stat #7: 98% message open rate"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS has the highest of all the 'message open' rates in existence. Topping the list at 98% is SMS, as opposed to 29% with tweets, 22% with Facebook posts and 22% with email. At least with SMS, your bulk text message won't be missed."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Stat #8: 19% SMS vs 4.2% email click-through rate"}]},{"type":"paragraph","children":[{"type":"span","value":"According to Mailchimp, only 4.2% of all emails result in clicks - which is quite a low rate for direct marketing. A bulk text message system, however, sends out SMSes that have a 19% click through rate, making it one of the #1 ways to perform lead generation online."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Stat #9: 68% of all your customers want offers via bulk text message"}]},{"type":"paragraph","children":[{"type":"span","value":"There must be a catch right? Nope! Some 68% of all of your UK clients would prefer to receive their marketing offers directly on their mobile phones. In the US this number goes up to 70%, proving once again that SMS is a powerhouse marketing tool."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Stat #10: 90% loyalty program value"}]},{"type":"paragraph","children":[{"type":"span","value":"At least 90% of mobile users that have participated in a loyalty program via SMS found that they had experienced some real value from it. Exclusive deals work especially well in bulk text message loyalty programs."}]},{"type":"paragraph","children":[{"type":"span","value":"These 10 stats don't lie! Bulk text message systems are only gaining weight, reach and value with customers all over the world. If you are looking for a qualified method of reaching out to your customers, but you also insist on the highest marketing rates - then SMS marketing is almost certainly the avenue you have been searching for. Have a look at "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":" - our bulk text messaging gateway that makes sending your SMS campaigns easy, quick, and a whole lot more effective."}]}]}}}},{"seo":{"title":"Demand spikes nine-fold for Clickatell SMS gateway security","description":"Clickatell expects demand for its Clickatell Secure product will skyrocket by 2017.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633159167-image7-1-300x157.jpg?auto=format","id":"DatoCmsAsset-25984144"}},"internalName":"Demand spikes nine-fold for Clickatell SMS gateway security","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633159167-image7-1-300x157.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633159167-image7-1-300x157.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633159167-image7-1-300x157.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633159167-image7-1-300x157.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoSDhASFQ0VGhEWFRUNFxUZGCIfFhUmHysjHSkoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHQ8QHDsdHSgvLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAaAAABBQEAAAAAAAAAAAAAAAAFAQIEBgcA/8QAHBAAAgMAAwEAAAAAAAAAAAAAAQIAAxEEBSES/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwL/xAAXEQADAQAAAAAAAAAAAAAAAAAAAQIR/9oADAMBAAIRAxEAPwDWLuypSonZDo7ir6zYF5bEpmmN4dKt6SZEtstzJal59DruzoGNQVPCYsUPJP/Z"},"width":300,"height":157},"url":"https://www.datocms-assets.com/54467/1633159167-image7-1-300x157.jpg?auto=format","width":300,"title":null,"height":157,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoSDhASFQ0VGhEWFRUNFxUZGCIfFhUmHysjHSkoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHQ8QHDsdHSgvLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAaAAABBQEAAAAAAAAAAAAAAAAFAQIEBgcA/8QAHBAAAgMAAwEAAAAAAAAAAAAAAQIAAxEEBSES/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwL/xAAXEQADAQAAAAAAAAAAAAAAAAAAAQIR/9oADAMBAAIRAxEAPwDWLuypSonZDo7ir6zYF5bEpmmN4dKt6SZEtstzJal59DruzoGNQVPCYsUPJP/Z"}},"id":"DatoCmsTemplateArticle-62246081","title":"Demand spikes nine-fold for Clickatell SMS gateway security","slug":"demand-spikes-nine-fold-for-clickatell-sms-gateway-security-news","meta":{"updatedAt":"2022-10-26T21:19:18.864+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Clickatell SMS gateway security"}]},{"type":"paragraph","children":[{"type":"span","value":"The Clickatell SMS gateway has long been a secure area where clients and developers can go running promising SMS marketing campaigns geared towards improving their business. With the rise in SMS-generated multi-vendor threats, mobile malware, and SMS spam, recent research has shown that by 2017, demand for such security will skyrocket."}]},{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"The SMS security gateway market insists that demand will grow 9 fold, proving the rapid development of the Clickatell SMS gateway is not only founded but crucial."},{"type":"span","value":" What does the future look like with such pleas for stronger gateway security?"}]},{"type":"paragraph","children":[{"type":"span","value":"In a recent post, "},{"url":"http://www.esecurityplanet.com/mobile-security/smsmms-security-gateway-market-to-grow-ninefold-by-2017.html","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Infonetics Research"}]},{"type":"span","value":" released its findings based on a biannual SMS/MMS security gateway analysis. The company is known for working with international market research and has its finger on the pulse of the Clickatell SMS gateway security debate. The report in particular, focuses on global forecasts for the next 4 years, leading up until 2017 - the year that is supposed to culminate a need that is nine times greater than our current security needs with regard to Clickatell SMS gateway security. This report also provides trends based on other company's security gateways and firewalls, collecting a host of security knowledge into an easy-to-read fact sheet. Based on this report, Jeff Wilson, the principal analyst for the security division of Infonetics Research has this to say, \"With nearly 10 trillion SMS/MMS messages being generated annually worldwide, SMS spam, mobile malware, and SMS -generated multi-vendor threats are an ever-increasing problem.\""}]},{"type":"paragraph","children":[{"type":"span","value":"Wilson goes on to say that many mobile carriers have not yet invested in SMS security solutions. The Clickatell SMS gateway for example, has built-in security that will keep your data safe and free from malicious attacks. One point that Wilson drives home is the growing need for smart gateways or security companies that take these threats more seriously in the future. They expect global revenue in this sector to grow by 55% between 2012 and 2017."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The Clickatell SMS Gateway Solution"}]},{"type":"paragraph","children":[{"type":"span","value":"The Clickatell SMS gateway is free to test and will enable you to securely send SMS data across a variety of networks - getting your message to the right people, at the right time. Some issues that were highlighted in the report include the burgeoning SMS security gateway concerns - as economic, regulatory, and attack conditions are only now coming together to be a serious threat to other types of the SMS gateway."}]},{"type":"paragraph","children":[{"type":"span","value":"You can expect some solid market growth in the future - from "},{"url":"http://www.mobilitytechzone.com/topics/4g-wirelessevolution/articles/2013/08/05/348422-study-2017-smsmms-security-gateway-market-will-grow.htm","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"$41 million in 2012"}]},{"type":"span","value":" to at least $363 million by 2017. Any expansion will depend on the development of new types of security that will keep client data safe. The Clickatell SMS gateway on the other hand will continue to be shaped, molded, and grown from within, to equal or better the security measures that other SMS gateway security providers may offer. Clients will continue to look for performance, branding, and security in their chosen Clickatell SMS gateway, and we will continue to provide them with the best our teams have to offer - which means world-class security that will keep hackers and phishers out."}]}]}}}},{"seo":{"title":"7 Ways to effectively use email to SMS gateways today","description":"Clickatell discusses how marketers can make the best use email to SMS gateways for messaging, reminders, bookings and other announcements.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633159408-image1-1-1-300x157.jpg?auto=format","id":"DatoCmsAsset-25984161"}},"internalName":"7 Ways to effectively use email to SMS gateways today","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633159408-image1-1-1-300x157.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633159408-image1-1-1-300x157.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633159408-image1-1-1-300x157.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633159408-image1-1-1-300x157.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChMLDhMcDhUODiUYFgsNFxUZGCIVFhUmHyslGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDsoIh47Ly8vLy87LzsvNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAYAAADAQEAAAAAAAAAAAAAAAADBgcBAP/EAB8QAAEEAgIDAAAAAAAAAAAAAAIAAQMFBBEiMgYSE//EABYBAQEBAAAAAAAAAAAAAAAAAAMCAf/EABoRAAEFAQAAAAAAAAAAAAAAAAACAxESMQH/2gAMAwEAAhEDEQA/AKBleQQSYzi5MhVNhAx+zEyS7Yiij4k6HT5cu+zqWG1Ro9eFUK1hEd7WJLkyJPi3JcsU2udDqf/Z"},"width":300,"height":157},"url":"https://www.datocms-assets.com/54467/1633159408-image1-1-1-300x157.jpg?auto=format","width":300,"title":null,"height":157,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChMLDhMcDhUODiUYFgsNFxUZGCIVFhUmHyslGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDsoIh47Ly8vLy87LzsvNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAYAAADAQEAAAAAAAAAAAAAAAADBgcBAP/EAB8QAAEEAgIDAAAAAAAAAAAAAAIAAQMFBBEiMgYSE//EABYBAQEBAAAAAAAAAAAAAAAAAAMCAf/EABoRAAEFAQAAAAAAAAAAAAAAAAACAxESMQH/2gAMAwEAAhEDEQA/AKBleQQSYzi5MhVNhAx+zEyS7Yiij4k6HT5cu+zqWG1Ro9eFUK1hEd7WJLkyJPi3JcsU2udDqf/Z"}},"id":"DatoCmsTemplateArticle-62246108","title":"7 Ways to effectively use email to SMS gateways today","slug":"7-ways-to-effectively-use-email-to-sms-gateways-today-smtp","meta":{"updatedAt":"2022-10-26T21:18:56.921+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Email to SMS Overview"}]},{"type":"paragraph","children":[{"type":"span","value":"Using email to SMS gateways to improve business and foster real relationships between the customers, users and employees in your company is a great alternative to direct SMS marketing. There are many ways an app developer can take advantage of an SMTP email to the SMS system, and we're going to discuss them here."}]},{"type":"paragraph","children":[{"type":"span","value":"Assuming your SMS gateway is customizable, reliable and scalable - how can you effectively use email to SMS gateways in your current business?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The Many Uses of Email To SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"For more on "},{"url":"/products/sms/","meta":[{"id":"title","value":"Clickatell Developers Central"},{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell messaging"}]},{"type":"span","value":" click here."}]},{"type":"paragraph","children":[{"type":"span","value":"It's no secret that email marketing and SMS marketing complement each other - but how can you as a developer use email to SMS gateways to inspire new business from your app, website or company page?"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"#1: Draft Short Powerful Messages By Email"}]},{"type":"paragraph","children":[{"type":"span","value":"Creating 'mail' bursts on your smartphone is as easy as having access to a Clickatell messaging system like the email to SMS gateways you will find on our site. Simply create short messages on the go and send them to your entire list of SMS contacts."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"#2: Send Longer Messages Via SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"If you have a notification that you want your email to SMS gateways to handle, there is nothing quicker. All you have to do is craft the email, use the gateway option and your data will be sent out as a marketing SMS burst."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"#3: Send Reminders About Events and Appointments"}]},{"type":"paragraph","children":[{"type":"span","value":"Email to SMS gateways will help you keep your service-business busy, by reminding clients and customers about important appointments. Doctors and dentists for example can send these quick mails to their SMS list to ensure that carefully scheduled visits are not missed."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"#4: Secure Reservations and Bookings"}]},{"type":"paragraph","children":[{"type":"span","value":"With the new email to SMS gateways available to the hospitality industry, expect to use them to confirm, cancel or change booking arrangements and reservations. It's a great way to easily confirm that your place of business will be full and earning on the day."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"#5: Send Bulk Coupon Bursts"}]},{"type":"paragraph","children":[{"type":"span","value":"If you decide that your business needs a pick-me-up, you can schedule an exclusive mail delivery for long-time users. With email to SMS gateways, these special coupons will be delivered and appreciated, anywhere in the world."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"#6: Send Basic Announcements and Information"}]},{"type":"paragraph","children":[{"type":"span","value":"Most of all, email to SMS gateways are about keeping people connected. Let your lists know when you are having a sale, or when they can benefit from a choice piece of news about your store or business."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"#7: Information Exchange and Limitless Possibilities"}]},{"type":"paragraph","children":[{"type":"span","value":"Depending on your niche, there are an unlimited amount of ways you can take advantage of "},{"url":"https://blogs.constantcontact.com/sms-and-email-marketing/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"email to SMS gateways"}]},{"type":"span","value":" with Clickatell. A gaming company for example, may use it to send notifications about in-game auction sales to their clients. The opportunities are endless."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Clickatell email to SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"With thousands of different companies all over the globe using the email to SMS gateways that Clickatell has created, one thing is clear. When you have the right technology partner, and the best possible API on your side - anything is possible."}]},{"type":"paragraph","children":[{"type":"span","value":"Use email to SMS gateways like ours to keep your community connected, working, buying and sharing. It works well for a large variety of niches and can be tailor-made to suit the requirements of your company."}]},{"type":"paragraph","children":[{"type":"span","value":"For more on  "},{"url":"/products/sms/","meta":[{"id":"title","value":"Developers Central"},{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell messaging"}]},{"type":"span","value":" click here."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"How SMS for business can seriously affect customer service","description":"Clickatell demonstrates how SMS for business can be an invaluable method in any SMS marketing strategy for retaining and nurturing clients.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633169842-istock82545639xlarge-beetalk-300x117.jpg?auto=format","id":"DatoCmsAsset-25987956"}},"internalName":"How SMS for business can seriously affect customer service","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633169842-istock82545639xlarge-beetalk-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633169842-istock82545639xlarge-beetalk-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633169842-istock82545639xlarge-beetalk-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633169842-istock82545639xlarge-beetalk-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgVFhYQDiQQDAwZDR0QFhUVFx8ZGBYVIhUaHysjJikoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAoQHDsdFhw1NS8vLy81Ly8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAGBQEA/8QAHRAAAQQDAQEAAAAAAAAAAAAAAAECAwQGETM0FP/EABUBAQEAAAAAAAAAAAAAAAAAAAID/8QAGhEAAgIDAAAAAAAAAAAAAAAAAAECERMxQf/aAAwDAQACEQMRAD8AV38xf8qq0kVc+nj23RHseNSJD0UChfRTirG9jOpnM2qGA6xzOKYkNaP/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633169842-istock82545639xlarge-beetalk-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgVFhYQDiQQDAwZDR0QFhUVFx8ZGBYVIhUaHysjJikoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAoQHDsdFhw1NS8vLy81Ly8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAGBQEA/8QAHRAAAQQDAQEAAAAAAAAAAAAAAAECAwQGETM0FP/EABUBAQEAAAAAAAAAAAAAAAAAAAID/8QAGhEAAgIDAAAAAAAAAAAAAAAAAAECERMxQf/aAAwDAQACEQMRAD8AV38xf8qq0kVc+nj23RHseNSJD0UChfRTirG9jOpnM2qGA6xzOKYkNaP/2Q=="}},"id":"DatoCmsTemplateArticle-62246866","title":"How SMS for business can seriously affect customer service","slug":"how-sms-for-business-can-seriously-affect-customer-service-sms","meta":{"updatedAt":"2023-01-09T14:31:45.276+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS for customer service"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS for business is about finding your ideal target customer, then providing them with a range of valuable services via SMS, that they will appreciate. Unlike old forms of SMS marketing, this new kind attempts to retain and nurture clients, as opposed to finding and recruiting completely new customers."}]},{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"The question today is - how can SMS for business seriously affect customer service in the age of social media, emails and IM chats?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Customer service for long term business success"}]},{"type":"paragraph","children":[{"type":"span","value":"For more on the "},{"url":"/products/sms/","meta":[{"id":"title","value":"Developers Central SMS API"},{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"SMS broadcast"}]},{"type":"span","value":"  click here."}]},{"type":"paragraph","children":[{"type":"span","value":"It makes sense that in order to tap into your ideal target market, you will need a medium that allows you access to your clients at any time, wherever they are. With SMS for business, you can contact your clients on their smartphones as part of an exclusive brand network, which will differentiate you from app users, and other methods of marketing online."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"SMS is available on all cell phones. That means the financial demographic of your customer doesn't matter, as long as they own a phone. SMS technology allows you to reach everyone, even if their cell phones aren't smart!"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Keep your customers in touch with your business. With SMS for business you will be able to offer your clients exclusive discounts, specials, products and offers before anyone else, as SMS is instant. Plus, more people redeem SMS coupons."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Offer SMS contests to give back to your customers. If you want to reward your customers and improve brand loyalty, then SMS for business is the way to do it. Simply run a few contests to spread the word about your business, and publish the results on your social media pages."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Use SMS as a market research tool. Customer service is about knowing what it is your customers want from you. Inviting your clients to participate in brief SMS surveys is a great way to collect feedback and data on your services."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Keep the dialogue open. Every now and then, your business should say hello, send something of value or say something worthwhile to your customers. This two-way communication is key to customer service, and SMS for business makes it work."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Establish expertise, improve brand identity and add value. In customer service, few things are as important as making your customer fall in love with your brand. With SMS for business a few well-placed discounts, coupons, pieces of information or valuable access to free stuff will do this for you."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"If SMS for business was the only linchpin you had for holding together a great customer service facility, you would be alright. This is because SMS is a uniquely non-intrusive, "},{"url":"/articles/digital-marketing/the-benefits-of-sms-marketing-for-businesses/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"underutilized modern"}]},{"type":"span","value":" media that people prefer over other forms of ad contact."}]},{"type":"paragraph","children":[{"type":"span","value":"SMS for business can seriously affect the way your customers think and feel about your brand. With the right campaign, you will always be 'top of mind' as the company they want to use when your services are needed. With great service comes great text responsibility!"}]},{"type":"paragraph","children":[{"type":"span","value":"For more on the "},{"url":"/products/sms/","meta":[{"id":"title","value":"Developers Central"},{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"SMS broadcast"}]},{"type":"span","value":" click here."}]}]}}}},{"seo":{"title":"5 Creepy SMS promotions that gained viral attention #Halloween","description":"Clickatell gives examples of viral SMS promotions that gained viral attention.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633170119-halloween-1-300x157.jpg?auto=format","id":"DatoCmsAsset-25987994"}},"internalName":"5 Creepy SMS promotions that gained viral attention #Halloween","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960559","name":"Retail","slug":"retail"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633170119-halloween-1-300x157.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633170119-halloween-1-300x157.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633170119-halloween-1-300x157.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633170119-halloween-1-300x157.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoUDQgLDg0PDhgKDg0NEBEODQ0YFxUZGBYfFhUmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHA0QHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUH/8QAGRAAAwEBAQAAAAAAAAAAAAAAAAECAxEE/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwT/xAAbEQABBQEBAAAAAAAAAAAAAAARAAIDBTEVAf/aAAwDAQACEQMRAD8A0j0XKkka6zWg1u24ZIumtWRyvsSkh9rRiqYNAJ43XQEbJZhA/mHF/9k="},"width":300,"height":157},"url":"https://www.datocms-assets.com/54467/1633170119-halloween-1-300x157.jpg?auto=format","width":300,"title":null,"height":157,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoUDQgLDg0PDhgKDg0NEBEODQ0YFxUZGBYfFhUmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHA0QHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUH/8QAGRAAAwEBAQAAAAAAAAAAAAAAAAECAxEE/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwT/xAAbEQABBQEBAAAAAAAAAAAAAAARAAIDBTEVAf/aAAwDAQACEQMRAD8A0j0XKkka6zWg1u24ZIumtWRyvsSkh9rRiqYNAJ43XQEbJZhA/mHF/9k="}},"id":"DatoCmsTemplateArticle-62246870","title":"5 Creepy SMS promotions that gained viral attention #Halloween","slug":"5-creepy-sms-promotions-that-gained-viral-attention-halloween","meta":{"updatedAt":"2023-01-09T14:39:38.852+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Viral SMS Campaigns"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS promotions can be one of the greatest marketing assets that an online retailer can run. This Halloween, I am bringing you a step closer to understanding the terrifying power of SMS virality, but showing you how 5 prominent brands used these creepy promotions to impact their popularity, community, and bottom line. "},{"type":"span","marks":["emphasis"],"value":"In the spirit of making your hair stand on end, these SMS promotions can be utilized by your website this coming Halloween. All you have to do is get a little creepy!"}]},{"type":"paragraph","children":[{"type":"span","value":"For more on the "},{"url":"/products/sms/","meta":[{"id":"title","value":"Create your Developers' Centre account now!"}],"type":"link","children":[{"type":"span","value":"Clickatell SMS gateway"}]},{"type":"span","value":" click here."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The SMS Promotions That Got Out of Control"}]},{"type":"paragraph","children":[{"type":"span","value":"A paltry "},{"url":"http://www.chiefmarketer.com/special-reports/exclusive-mobile-marketing-research/","type":"link","children":[{"type":"span","value":"one in 5 brands"}]},{"type":"span","value":" actually ran an SMS marketing campaign last year. That means some 72.3% of all businesses are not capitalizing on SMS virality like you should if you don't want to be kept in the dark."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"#1: "},{"type":"span","value":"Macy's, the popular department store, used mobile SMS promotions to drive traffic and sales to their website. In a horrific turn of events, texts were sent out to their SMS lists that promoted exclusive 'looks' from NBC's 'Fashion Star' show. Their list customers were then able to click through to their online store to buy the stylish outfits. Diabolical indeed!"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Promotional technique: Incorporating pop culture (show) for virality."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"#2:"},{"type":"span","value":" Who is more spooky than the ever-growing Kmart brand, that successfully used SMS promotions recently to improve customer engagement and sales. By sending a bulk SMS to its existing SMS list, Kmart got shoppers to redeem a $5 off coupon for purchases of $50 or more. The process involved Apple's Passbook app, to add a time limit on the coupons."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Promotional technique: Using SMS coupons to improve online and offline sales."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":" #3: "},{"type":"span","value":"Pizza Hut recently used SMS promotions to spark a viral competition that catapulted their brand into the cold, heartless limelight. To reach their younger customers, they asked their SMS list and customers to text 'Win Pizza' to a short code. The prize? A pizza a month for an entire year. In the end only one person claimed the reward, even though thousands shared the promotion."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Promotional technique: A valuable competition that can be shared between friends."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"#4:"},{"type":"span","value":" Feeling a little wired, shaky or paranoid? It could be from Starbuck's new "},{"url":"http://www.builtinchicago.org/blog/starbucks-mobile-program-just-blew-3-things","meta":[{"id":"rel","value":"nofollow"}],"type":"link","children":[{"type":"span","value":"SMS promotions"}]},{"type":"span","value":", like the trivia contest they launched. People could opt-in and answer a trivia question, which would win the first correct answers a copy of the soundtrack for the Great Gatsby film. The promotion sold a lot of frappuccinos and got a lot of opt-ins."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Promotional technique: Affiliation with pop culture (movie) and competition."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"#5:"},{"type":"span","value":" Of all the scary brands out there, none is worse than Toys R Us. Their recent SMS promotions have been very clever, alerting busy parents at key times to new product launches and specials. Their 15% back to school deals are very popular and have resulted in a massive increase in online sales for the brand. This is downright boo-tiful marketing."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Promotional technique: Leverage timeous discounts that matter to their niche lists."}]},{"type":"paragraph","children":[{"type":"span","value":"I'm sure that these great viral SMS promotions have you thinking about your ecommerce website in a new light. You had better jump on the SMS bandwagon, before it nips behind a safe enclosure and leaves you to be devoured by the zombie apocalypse. It's coming. *Please note that we have cast these brands in a creepy light for the sake of Halloween, we actually think they are all really amazing companies! For "},{"type":"span","marks":["strong"],"value":"reminders, alerts"},{"type":"span","value":" and "},{"type":"span","marks":["strong"],"value":"FAQs "},{"type":"span","value":"click here for "},{"url":"/resources/","type":"link","children":[{"type":"span","value":"Developer Archive"}]},{"type":"span","value":". "},{"type":"span","marks":["strong"],"value":"Which of these deeply disturbing SMS promotions do you think will work for your brand?"}]}]}}}},{"seo":{"title":"10 creative uses for your SMS marketing software","description":"Clickatell offers some ideas on how you can do effective SMS marketing in the holiday season with Halloween as an example.","twitterCard":null,"image":null},"internalName":"10 creative uses for your SMS marketing software","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960559","name":"Retail","slug":"retail"}],"featuredImage":null,"id":"DatoCmsTemplateArticle-62246877","title":"10 creative uses for your SMS marketing software","slug":"10-creative-uses-for-your-sms-marketing-software-this-halloween-smsmarketing","meta":{"updatedAt":"2023-01-09T14:34:17.218+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Creative SMS marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS marketing software has reached the point where your online brand can really think outside the box when it comes to holiday promotions. It's almost Halloween again, and soon your customers will be on the lookout for holiday related items, or sites that enjoy the holiday as much as they do. This is an opportunity for you as an online retailer with an SMS list."}]},{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"It's time to sink in and brainstorm so that your online brand can leverage the creative power of SMS marketing software this year to explode your Halloween sales!  "}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Ten Times The Terror With SMS Marketing Ideas Like These:"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"#1"},{"type":"span","value":": Do something special on Facebook for Halloween, then promote it via SMS. Get your SMS list to like your Facebook page, by offering them free shipping from your online website over the Halloween season. "},{"url":"http://www.mobilemarketer.com/cms/news/messaging/13280.html","meta":[{"id":"title","value":"American Eagle Outfitters"},{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"American Eagle Outfitters"}]},{"type":"span","value":" used this one with great success."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"#2"},{"type":"span","value":": Use Halloween as an excuse to collect valuable marketing research via SMS. Your SMS marketing software should direct your list members to a Halloween-themed URL where they can answer 'creepy' questions about buying on your website. Works every time!"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"#3:"},{"type":"span","value":" Run an exciting Halloween hamper competition. Gain new opt-ins by placing the ads for this competition all over your ecommerce site and social pages. People will opt-in to your SMS list to win, and if the prize is big enough - you can get thousands around holiday time."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"#4: "},{"type":"span","value":"Focus on upselling your customers with free Halloween goodies. JC Penny launched an SMS marketing software campaign that gave customers free bunny ears around Easter, and it was very successful. Give away free Halloween gear for a huge boost in sales."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"#5: "},{"type":"span","value":"Get people to a live Twitter event by sending out details to your SMS list. At this live event, mention that customers will be receiving random spot prizes for their answers. This is an incredible way to gain market research for your ecommerce website."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"#6:"},{"type":"span","value":" Use your SMS marketing software to leverage charity donations. For Halloween, partner with a local charity, then text your SMS list that 10% of all sales on your website during the week of Halloween will go to this charity."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"#7:"},{"type":"span","value":" Link your SMS marketing software campaign with an on-site scare theme. People love creativity, so tell them about your scary sale, where prices are so low they will be blown to pieces from fright. Make it light and include specific product URLs."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"#8:"},{"type":"span","value":" Halloween is a great time to give away free stuff. If your ecommerce site is giving away free digital resources or products, make it fun for your customer. For example, include a small game app where they can win different Halloween discounts."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"#9:"},{"type":"span","value":" Get your SMS list to vote for specials, content or blog posts that you will create to drive traffic to your ecommerce site. With SMS marketing software, your list will actively respond (giving you valuable reader insight) in return for a nice discount if they purchase something."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"#10: "},{"type":"span","value":"Run 'unhappy hour' specials during Halloween for your SMS list. If you have a brick and mortar shop, get your customers to text 'unhappy' to opt-in to your list, then reward them with your unhappy hour special, by texting them a special URL with half price discounts."}]},{"type":"paragraph","children":[{"type":"span","value":"Use these 10 creative ideas to launch a few "},{"url":"https://www.internetretailer.com/2013/03/04/retailers-must-follow-rules-text-message-marketing","meta":[{"id":"title","value":"sms campaigns"},{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"inspired campaigns"}]},{"type":"span","value":" with your SMS marketing software this year. Time is running out, and you need to decide on a powerful text series that will bring you the traffic, community engagement and sales that you need this holiday season. Pick a few of these and find out if they work in your specific niche."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"How the Clickatell bulk SMS gateway can improve employee performance","description":"Clickatell discusses some applications of SMS messaging including stock control, team building and employee safety, to improve employee performance.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633170340-istock000024389382large-s-300x122.jpg?auto=format","id":"DatoCmsAsset-25987999"}},"internalName":"How the Clickatell bulk SMS gateway can improve employee performance","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960551","name":"Product Insights","slug":"product-insights"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960544","name":"Contact Centers","slug":"contact-centers"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633170340-istock000024389382large-s-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633170340-istock000024389382large-s-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633170340-istock000024389382large-s-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633170340-istock000024389382large-s-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAkWDRYWFA4QDg4NDhEOFgoYFxgiGBYTFiEaHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAOHDsoFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAFAAQG/8QAGxAAAwEAAwEAAAAAAAAAAAAAAAIEBSExMgH/xAAXAQADAQAAAAAAAAAAAAAAAAACBAUA/8QAGBEBAQEBAQAAAAAAAAAAAAAAAREAUQL/2gAMAwEAAhEDEQA/ANlTZ9ZeASqtkYRboI0BDwE1CvcjDoMyEKWd5IChdq7/2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633170340-istock000024389382large-s-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAkWDRYWFA4QDg4NDhEOFgoYFxgiGBYTFiEaHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAOHDsoFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAFAAQG/8QAGxAAAwEAAwEAAAAAAAAAAAAAAAIEBSExMgH/xAAXAQADAQAAAAAAAAAAAAAAAAACBAUA/8QAGBEBAQEBAQAAAAAAAAAAAAAAAREAUQL/2gAMAwEAAhEDEQA/ANlTZ9ZeASqtkYRboI0BDwE1CvcjDoMyEKWd5IChdq7/2Q=="}},"id":"DatoCmsTemplateArticle-62246879","title":"How the Clickatell bulk SMS gateway can improve employee performance","slug":"how-the-clickatell-bulk-sms-gateway-can-improve-employee-performance-sms","meta":{"updatedAt":"2023-01-09T14:45:46.178+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Benefits of bulk SMS in the workplace"}]},{"type":"paragraph","children":[{"type":"span","value":"The Clickatell bulk SMS gateway is fast becoming the preferred SMS service option for large companies that want to utilize the power of SMS to streamline in-house processes. For many years managers in key positions in these companies have struggled to maintain control over teams, deadlines, and other essential project functions."}]},{"type":"paragraph","children":[{"type":"span","value":"The good news is that the Clickatell bulk "},{"url":"/products/sms-gateway/","type":"link","children":[{"type":"span","value":"SMS gateway"}]},{"type":"span","value":" can improve the performance of employees in all environments, at small, medium and enterprise level."}]},{"type":"paragraph","children":[{"type":"span","value":"Check out the "},{"url":"/products/sms-api/","type":"link","children":[{"type":"span","value":"Clickatell SMS API"}]},{"type":"span","value":" gateway here."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Stock control with in-house SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"In the highly competitive manufacturing world, income drives productivity - but this focus often causes timely processes to fall by the wayside. In particular, processes on the ground like "},{"url":"https://www.eremedia.com/tlnt/7-things-managers-can-do-to-improve-employee-performance/","meta":[{"id":"title","value":"stock readiness and control operations"},{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"stock readiness and control operations"}]},{"type":"span","value":" are pushed aside to make time for more orders, so that more income can be made."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The solution?"}]},{"type":"paragraph","children":[{"type":"span","value":"The Clickatell bulk SMS gateway gives your team to-the-second SMS alerts that rapidly improve manufacturing operations in a very busy environment. As a result, your priorities are refocused back on the customer, who receives excellent, timely service. How Banta Furniture does it:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"They send SMS alerts to let key employees know when furniture is ready"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"An SMS is used to inform their customers of the progress of their order"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Delivery times have been drastically improved"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"SMS has worked so well, their employees will soon be able to check on their salary statements and transactions dates via SMS, adding value in-house and out!"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"The Clickatell bulk SMS gateway can significantly improve project management and operations for your company. Managers will enjoy the greater control and companies will experience the workflow, productivity and technical improvements that drive ROI."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Team building with SMS value-added services"}]},{"type":"paragraph","children":[{"type":"span","value":"With team building scenarios there are always management schedule issues, project deadlines and sales targets to meet, which can diminish the entire team dynamic. Depending on your niche, team dynamics could be a crucial part of your job. SMS can add valuable services to your teams when they are out in the field, to keep them at their best."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The solution?"}]},{"type":"paragraph","children":[{"type":"span","value":"The Clickatell bulk SMS gateway provides services that allow your team to be connected on a reliable two-way messaging network, for constant communication with the right people while they are out making things happen for your business."}]},{"type":"paragraph","children":[{"type":"span","value":"How AllOne Health does it:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Self-care is an essential part of being a soldier in the US military"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"With SMS two-way communication soldiers have direct contact with healthcare professionals for their every health concern or incident"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"This reduces healthcare and insurance costs"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Personalized and monitored daily care makes ensures that soldiers are ready for action wherever they are stationed, at all times"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Used properly the Clickatell bulk SMS gateway solutions can operate as a team-building network that runs concurrently with the average work-day, bringing teams together and providing key employees with value-added services that help them do their job."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Bulk SMS alerts for improved employee safety"}]},{"type":"paragraph","children":[{"type":"span","value":"Another increasing concern for organizations is the safety and security of all employees that work for their company, whether there are ten or ten thousand of them. The Clickatell bulk SMS gateway offers your business the opportunity to set up a safety alert system to reliably inform, connect and control your employees and customers in times of crisis."}]},{"type":"paragraph","children":[{"type":"span","value":"How "},{"url":"/case-studies/digital-marketing/textaparent-app-sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"TextaParent"}]},{"type":"span","value":" does it:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"The Irish Primary Principal's Network supports 3,300 schools"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"With 450,000 kids and thousands more staff, safety is a major concern"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"A text alert and messaging service improves processes and security"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Reminders, updates, alerts and emergency notifications keep the parents connected, informed and help the staff at the schools keep them safe."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"For many companies, the Clickatell bulk SMS gateway has done a lot to effectively curtail lost resources and enhance others, while simultaneously managing the steady workload of "},{"url":"http://smallbusiness.chron.com/improve-employee-performance-through-leadership-1957.html","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"high-performance employees"}]},{"type":"span","value":". If your company is finding it difficult to maintain control from within, then you should consider an SMS service as a long-lasting solution."}]},{"type":"paragraph","children":[{"type":"span","value":"Check out "},{"url":"/products/sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell Platform here"}]},{"type":"span","value":"."}]},{"type":"heading","level":4,"children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"Exactly why NOT to build your own SMS API: App developer edition","description":"Lately ambitious app developers have been building their own SMS API. 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Lately, ambitious app developers have been building their own APIs to fuel private SMS messaging gateways that they control."}]},{"type":"paragraph","children":[{"type":"span","value":"Why would an app developer choose to build their own SMS API bulk messaging gateway? Are there any dangers involved in choosing this route to SMS integration for your app?"}]},{"type":"paragraph","children":[{"type":"span","value":"Check out the "},{"url":"/products/sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell bulk SMS API gateway here"}]},{"type":"span","value":"."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Why do app developers want to build these gateways?"}]},{"type":"paragraph","children":[{"type":"span","value":"As you may already know, the SMS industry is not an easy tech to break into when you are a solitary app developer. For these lone developers, sometimes using a limited free SMS API, or using a paid SMS API service is not enough. When this happens they turn their attentions to building their very own SMS gateway to suit their needs. The problem, of course, is that aside from the obvious cost savings - there are many shortfalls that the ambitious app developer does not realize. Building an SMS API is no small feat, and it requires a lot of software coding, so if you aren't dedicated to code forget it!"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"App developers should not waste their time building their own SMS API when they are not prepared to deal with the software problems that come with it."}]}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"5 reasons why SMS API development is a bad idea"}]},{"type":"paragraph","children":[{"type":"span","value":"An SMS gateway and API like the ones we run here at Clickatell have a number of features that a small SMS API could not hope to have. This limits the amount of functionality that the app developer has anyway. Assuming that you want your app bulk "},{"url":"https://blog.logentries.com/2013/07/build-your-own-sms-alerts-logentries-and-clickatell-combined/","meta":[{"id":"title","value":"SMS Service"},{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"SMS service"}]},{"type":"span","value":" to reach the maximum amount of your users, which is always a problem with small networks."}]},{"type":"paragraph","children":[{"type":"span","value":"#1: Unsecured SMS APIs can be hijacked by a spammer, in which case your SMS lists will receive untold amounts of spam on your network."}]},{"type":"paragraph","children":[{"type":"span","value":"#2: Depending on how you may build your SMS API, the SMS send limit will be much smaller than going with a reputable API from a reliable company."}]},{"type":"paragraph","children":[{"type":"span","value":"#3: Functionality will be limited as your "},{"url":"http://www.developershome.com/sms/GSMModemIntro.asp","meta":[{"id":"title","value":"GSM modem"},{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"GSM-modem"}]},{"type":"span","value":" based SMS API is only able to perform certain functions - sending, receiving, the real basics of HTTP API development."}]},{"type":"paragraph","children":[{"type":"span","value":"#4: Using an open source bulk SMS gateway in conjunction with your API is also very limited. They often crash, are hacked or experience network issues, which means that your SMS messages can be lost, stolen or worse if the gateway malfunctions."}]},{"type":"paragraph","children":[{"type":"span","value":"#5: Apps that use SMS functionality need wide network coverage so that your text messages will reach your app customers no matter where they are in the world."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The SMS API creation debacle"}]},{"type":"paragraph","children":[{"type":"span","value":"The very same reasons many app developers want to create their own SMS APIs (more profit, reduced costs) are also the reasons why they fail. For the sake of saving money, their SMS service becomes unreliable, which causes endless problems."}]},{"type":"paragraph","children":[{"type":"span","value":"That is why app developers should seriously consider partnering with a company who's dedicated business is developing complex bulk SMS gateways. Even if you decide not to use Clickatell, there are smaller providers out there that can help you. Building your own SMS API and gateway, however, is only feasible if you have a tiny network of people to text, who will not mind the errors or security risks that this development causes."}]},{"type":"paragraph","children":[{"type":"span","value":"Plan B? Check out "},{"url":"/products/sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell Platform here"}]},{"type":"span","value":". Platform allows you to communicate with your customers, your way, leading your business into the future of communication. "},{"url":"/sign-up/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Sign up for a free account today"}]},{"type":"span","value":" and you'll get to enjoy unlimited bulk SMS testing in our Sandbox environment."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"Can bulk SMS services rapidly improve ecommerce conversions?","description":"Bulk SMS can offer ecommerce marketers improved customer service & retention as well as increased conversion rates via better customer security.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633149125-istock000024436108large-300x122.jpg?auto=format","id":"DatoCmsAsset-25976808"}},"internalName":"Can bulk SMS services rapidly improve ecommerce conversions?","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960559","name":"Retail","slug":"retail"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633149125-istock000024436108large-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633149125-istock000024436108large-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633149125-istock000024436108large-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633149125-istock000024436108large-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDxILDhMQGhkWDhENFQoOFxYdGBYfFhUdHysjJh0oHRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAMHDscHig7Oy8vLy87Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAFBgEEBwD/xAAfEAACAQMFAQAAAAAAAAAAAAAAAQIEESEDBhQiMgX/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABgRAAIDAAAAAAAAAAAAAAAAAAIRAAEx/9oADAMBAAIRAxEAPwDTKn7mnCnbTQEe5stXKFS3xXkAxfdhzu3LAlkcI7kUY3bIFTV8HDAySK6eT//Z"},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633149125-istock000024436108large-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDxILDhMQGhkWDhENFQoOFxYdGBYfFhUdHysjJh0oHRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAMHDscHig7Oy8vLy87Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAFBgEEBwD/xAAfEAACAQMFAQAAAAAAAAAAAAAAAQIEESEDBhQiMgX/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABgRAAIDAAAAAAAAAAAAAAAAAAIRAAEx/9oADAMBAAIRAxEAPwDTKn7mnCnbTQEe5stXKFS3xXkAxfdhzu3LAlkcI7kUY3bIFTV8HDAySK6eT//Z"}},"id":"DatoCmsTemplateArticle-62246918","title":"Can bulk SMS services rapidly improve ecommerce conversions?","slug":"can-bulk-sms-services-rapidly-improve-e-commerce-conversions-bulksms","meta":{"updatedAt":"2023-01-09T14:50:56.082+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"How Bulk SMS can improve eCommerce conversions"}]},{"type":"paragraph","children":[{"type":"span","value":"Bulk SMS services provide ecommerce website owners with a unique opportunity. They can bridge the gap in customer service offerings with SMS technology, which will improve ecommerce conversions over time. Depending on how and where you use your texts will determine if you are able to streamline your site to sell more goods to your ideal customer base."}]},{"type":"paragraph","children":[{"type":"span","value":"With "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"bulk SMS"}]},{"type":"span","value":" on your side, you can expect a boost in on-site metrics, sales and customer retention rates from the moment you begin promoting your new text services."}]},{"type":"paragraph","children":[{"type":"span","value":"For more on the "},{"url":"/products/sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell SMS gateway"}]},{"type":"span","value":" click here."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How bulk SMS can improve on-site conversions"}]},{"type":"paragraph","children":[{"type":"span","value":"To the ecommerce website owner, bulk SMS is simply the process of disseminating large volumes of SMS messages to an intended audience. This audience is usually made up of past customers or fans who have opted-in to an SMS list that is promoted on the website. If you have owned your ecommerce site for some time, you will know that even the smallest "},{"url":"http://www.slicktext.com/blog/2013/07/how-your-e-commerce-store-can-benefit-with-sms-marketing/","meta":[{"id":"title","value":"improvement in conversion rates"},{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"improvement in conversion ratios"}]},{"type":"span","value":" can have a large impact on your bottom line. In particular, these are the areas that need improvement on your average online seller's website. Your goal as an online seller is to use bulk SMS to improve the conversion rates across all of these key areas. Some sellers do it using online marketing tactics or social media. By far, the most practical and highest conversion channel of them all is still "},{"url":"/products/sms","type":"link","children":[{"type":"span","value":"SMS messages"}]},{"type":"span","value":"."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Customer Service:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Customer service can be improved with bulk SMS as the customer will be able to text your brand with queries, comments or insights on your service. For example, if a customer purchases a product and then discovers that the product is broken, they can text the problem to customer service. Customer service can then apologize and ensure a smooth, satisfactory return process that improves customer service."}]}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Customer Retention and Repeat Purchasing"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Customer retention and repeat purchasing is improved with bulk SMS as shoppers are encouraged to buy more, and more often with special discounts and promotions. For example, a customer on your SMS list will receive a new holiday promotion from you via SMS. They will redeem the special in-store to save on your products, instead of going somewhere else."}]}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Payment Security"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Payment security that discourages many weary shoppers from making it all the way through the checkout process is improved with two-factor authentication. The customer will be sent a special code on their mobile phone before their payment will be accepted, thereby reducing the chances of credit card fraud or theft. For example, the customer's account will only allow the payment to go through if a one time pin is entered into the system, which protects them from hackers."}]}]}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Shopping Cart Conversions"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Shopping cart conversions can be optimized using bulk SMS, supporting the delivery process with update texts, confirmation messages, and delivery notifications. It can also direct lost buyers back to the cart process, after abandonment - by offering them incentives. For example, if your customer is registered and the system picks up that they only reached your 'details' screen, you can send them a text message encouraging them to complete the purchase with a small discount via SMS."}]}]}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Website Loyalty Program"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Finally, your ecommerce site will enjoy running your very own loyalty program via bulk SMS. Reward your repeat customers, entice new customers to buy and run great competitions that benefit your customer base. For example, reward your repeat customers with exclusive discounts only available to your SMS list around special holidays."}]}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The truth about ecommerce conversions"}]},{"type":"paragraph","children":[{"type":"span","value":"It's one thing to claim that bulk SMS can improve your conversions, and another to see just how much the average online seller can benefit from launching an SMS campaign."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"35% of customers that have chosen to get promotional messages from a retailer, visited their store or website."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Redemption rates on promotions and coupons via SMS are 10 times higher than print coupons focused on the same goals."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"http://www.practicalecommerce.com/articles/4139-Text-Messaging-Effective-for-Retailers-","meta":[{"id":"title","value":"Practicalecoomerce"},{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Practical ecommerce"}]},{"type":"span","value":" reports a retailer that spent 2 years building their opt-in text list. During a recent campaign, the retailer sent a call to action to part of the list which yielded a 40% conversion rate - far, far higher than normal."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"If you are looking for a viable way to rapidly improve your ecommerce sales this year, you'd do well to consider implementing bulk SMS into your marketing plans. Online merchants need to keep an open mind about the technology they use to get results. With SMS fast becoming a permanent fixture on global ecommerce websites, this perhaps is evidence enough. "},{"url":"/sign-up/","type":"link","children":[{"type":"span","value":"Sign up for your Clickatell Platform account today"}]},{"type":"span","value":" and take advantage of free unlimited testing in our sandbox environment to your campaigns started."}]}]}}}},{"seo":{"title":"Developers: Why should you use an FTP SMS API?","description":"Clickatell discusses some of the reasons why a developer might what to use the an FTP SMS API.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633171277-developersftp-1-300x157.jpg?auto=format","id":"DatoCmsAsset-25988035"}},"internalName":"Developers: Why should you use an FTP SMS API?","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960551","name":"Product Insights","slug":"product-insights"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633171277-developersftp-1-300x157.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633171277-developersftp-1-300x157.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633171277-developersftp-1-300x157.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633171277-developersftp-1-300x157.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYUDhgWEg0NDRUVFhENFxkZGBYfFhUmHysjGh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OFg0QHC8cFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAQF/8QAHhAAAQUAAgMAAAAAAAAAAAAAAQACAwQFEyEGERL/xAAVAQEBAAAAAAAAAAAAAAAAAAACA//EABkRAAIDAQAAAAAAAAAAAAAAAAACARESA//aAAwDAQACEQMRAD8Ad29ktrlFdTbaYnEpFbrRmoekM16zOB6LoX50Y03kbPZaFFRpZ0MszvpRHA5WD//Z"},"width":300,"height":157},"url":"https://www.datocms-assets.com/54467/1633171277-developersftp-1-300x157.jpg?auto=format","width":300,"title":null,"height":157,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYUDhgWEg0NDRUVFhENFxkZGBYfFhUmHysjGh0oHRUWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OFg0QHC8cFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAQF/8QAHhAAAQUAAgMAAAAAAAAAAAAAAQACAwQFEyEGERL/xAAVAQEBAAAAAAAAAAAAAAAAAAACA//EABkRAAIDAQAAAAAAAAAAAAAAAAACARESA//aAAwDAQACEQMRAD8Ad29ktrlFdTbaYnEpFbrRmoekM16zOB6LoX50Y03kbPZaFFRpZ0MszvpRHA5WD//Z"}},"id":"DatoCmsTemplateArticle-62246949","title":"Developers: Why should you use an FTP SMS API?","slug":"developers-why-should-you-use-an-ftp-sms-api-smsapi","meta":{"updatedAt":"2023-01-09T15:00:21.190+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"An SMS API is used by a developer to effectively manage an app or a website's bulk message needs. Different APIs are optimized for specific use-cases, so picking the correct API will make your life easier and keep you from pulling your hair out."}]},{"type":"paragraph","children":[{"type":"span","value":"If you are looking for a bulk, non-time sensitive API that integrates with any software, you may want to try out Clickatell's FTP SMS API."}]},{"type":"paragraph","children":[{"type":"span","value":"The question here is - why should you use an FTP SMS API?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The real reasons to use an FTP API"}]},{"type":"paragraph","children":[{"type":"span","value":"If you use batch processing for legacy systems it can be particularly useful to send high volume message dispatches from our FTP connection. With these direct connections you will be guaranteed a fast, easy way to send an important "},{"url":"http://blog.hubspot.com/blog/tabid/6307/bid/32433/When-SMS-Text-Messaging-Actually-Makes-Sense-for-Marketers.aspx","meta":[{"id":"title","value":"SMS Batch"},{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"SMS batch"}]},{"type":"span","value":" anytime you need too."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The two-way messaging solution"}]},{"type":"paragraph","children":[{"type":"span","value":"Imagine a scenario, where your company needs to host a function, and wants to make it open to the public. There is just one problem - there is no SMS API in place for consistent two-way messaging using a quality API from a company like Clickatell."}]},{"type":"paragraph","children":[{"type":"span","value":"Now, you are in need of the functionality, but don't want to spend too much time and effort setting up a whole big SMS system. Instead, you should nail down your goals and get hold of an affordable, once-off solution to get the word out about your function."}]},{"type":"paragraph","children":[{"type":"span","value":"You already have a nice long list of 3500 numbers - staff, friends and family that will make the function memorable. If they all receive the message, the occasion will be a success."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Your SMS API needs to be easy, fast and detail a history log of files sent."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"You still need the high-impact functionality that many of the larger SMS systems are capable of performing."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"These bulk text messages must have batch sending capabilities, so that responses can be collected for the 'big event.'"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Along with the much-needed basic SMS API functionality - you will also be able to enjoy the advanced features from our once-off FTP API."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Need extra features for your FTP solution?"}]},{"type":"paragraph","children":[{"type":"span","value":"There are also a number of other excellent features that you will be able to use as a developer that needs an FTP solution for your app or business."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Track your message progress with Sender ID and delivery acknowledgement."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Use gateway escalation to ensure that all the messages are sent."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Receive replies from your messages and instantly open up an effective two-way channel of communication between your app and its customers."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Send all sorts of great media messages with flash, binary content, Unicode text for special characters and plain text."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Send bulk text messages that are longer than usual to deliver your full message."}]}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The FTP SMS API does the heavy lifting"}]},{"type":"paragraph","children":[{"type":"span","value":"The answer to your bilk, once-off messaging needs is a quality FTP API. It does all the heavy lifting for you, while still remaining reliable, customizable and quick to set up."}]},{"type":"paragraph","children":[{"type":"span","value":"With a simple goal and the right SMS API, you won't have to worry about getting your message across in time to meet your goals. Send sales messages, alerts, emergency updates, notifications, and coupons or test the 'SMS effect' using our FTP API."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"How to improve customer relationships with SMS short codes","description":"Clickatell shows how unique SMS short codes can be used by online brands to redeem information, downloads and customer build relationships.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633171514-istock90925517xxxlarge-hotelzon-300x117.jpg?auto=format","id":"DatoCmsAsset-25988056"}},"internalName":"How to improve customer relationships with SMS short codes","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960534","name":"Customer Relationship","slug":"customer-relationship"},{"id":"DatoCmsTaxonomyCategory-142960526","name":"Customer Experience","slug":"customer-experience"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633171514-istock90925517xxxlarge-hotelzon-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633171514-istock90925517xxxlarge-hotelzon-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633171514-istock90925517xxxlarge-hotelzon-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633171514-istock90925517xxxlarge-hotelzon-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgLCgoNDg4NDQ0LDh0NDg4YFx8ZGBYVFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7OzU7OzU7NS81Ly8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwAEBf/EAB4QAAEFAAIDAAAAAAAAAAAAAAEAAgMFMQQhERIT/8QAFQEBAQAAAAAAAAAAAAAAAAAABQT/xAAZEQADAQEBAAAAAAAAAAAAAAAAAQIREgP/2gAMAwEAAhEDEQA/ACrkXcLY+nBXqq+YI9S9nJ9dK1Ksn46iF7V0XOVgxmXUUjdCiFOKT41RLRWySVK0/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633171514-istock90925517xxxlarge-hotelzon-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgLCgoNDg4NDQ0LDh0NDg4YFx8ZGBYVFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7OzU7OzU7NS81Ly8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwAEBf/EAB4QAAEFAAIDAAAAAAAAAAAAAAEAAgMFMQQhERIT/8QAFQEBAQAAAAAAAAAAAAAAAAAABQT/xAAZEQADAQEBAAAAAAAAAAAAAAAAAQIREgP/2gAMAwEAAhEDEQA/ACrkXcLY+nBXqq+YI9S9nJ9dK1Ksn46iF7V0XOVgxmXUUjdCiFOKT41RLRWySVK0/9k="}},"id":"DatoCmsTemplateArticle-62246963","title":"How to improve customer relationships with SMS short codes","slug":"how-to-improve-customer-relationships-with-sms-short-codes-crm","meta":{"updatedAt":"2023-01-09T15:01:39.130+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"How to use SMS short codes"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS short codes allow your company to select a short 5 digit code that your customers will use to redeem information, downloads, deals or votes from you. As an ecommerce website owner your main concern is sales, which means that your customer community needs to be engaged and converted as part of an overall SMS marketing strategy."}]},{"type":"paragraph","children":[{"type":"span","value":"How do you use SMS short codes to quickly and easily build powerful long term relationships with your customers, that converts over and over again?"}]},{"type":"paragraph","children":[{"type":"span","value":"For more on the "},{"url":"/products/sms/","meta":[{"id":"title","value":"Developers' Central"},{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell SMS gateway"}]},{"type":"span","value":" click here."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Using a Unique Short Code For CRM"}]},{"type":"paragraph","children":[{"type":"span","value":"There are many ways your online brand can use a 5 digit SMS short code. In this instance you will have a set of goals that exist from previous customer relationship strategies. Some of these goals may include the following:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Customer service and support"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Two-way communication"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Order tracking updates and notifications"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Automated responses to general queries"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Customer loyalty programs"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"These SMS short codes are designed to allow your eager customer base to contact you whenever they may need you, for whatever specific purpose they have in mind. Your job is to use SMS on your "},{"url":"https://www.internetretailer.com/2013/08/14/untapped-market-online-retailer-loyalty-programs","meta":[{"id":"title","value":"eCommerce Website"},{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"ecommerce website"}]},{"type":"span","value":" and online social properties to allow them the opportunity to gain access to your team, or to specific information in just a few seconds."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How you can use SMS short codes for customer service"}]},{"type":"paragraph","children":[{"type":"span","value":"Once you have selected your ideal keywords to use with your SMS short codes, you will need to craft your text messages, so that they suit your intended goals."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Jake's customer service! Text customer to 32534 to connect with a helpful team member."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"You are now connected to Jake's customer service. How can we help you? Reply stop to end."}]}]}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Jake's order tracking! Text tracking to 30456 to receive notifications about the product you just ordered."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Jake's order tracking! Your package 12035 is in Canada. 3 days remaining. Reply stop to end."}]}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How You Can Use Short Codes For Loyalty Programs"}]},{"type":"paragraph","children":[{"type":"span","value":"A must-have use for CRM SMS short codes this year is to improve your on-site loyalty program. The more value that you can provide your customers for free, the higher your chances of landing more sales with them, and people they know, over time."}]},{"type":"paragraph","children":[{"type":"span","value":"According to the "},{"url":"https://www.fastcasual.com/blogs/restaurant-loyalty-programs-pay-off-in-surprising-ways/","meta":[{"id":"title","value":"Latest studies from EMN8"},{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"latest studies from EMN8"}]},{"type":"span","value":", nearly 42% of consumers say that they want to be part of a brand's loyalty program, to be incentivized to buy. Here is how you can help your customers get what they want with SMS short codes."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Jake's loyalty program! Text deals to 30563 to receive coupons, deals, specials and free gifts from us now.   "}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Jake's loyalty program! Use the code perfect with your next online purchase and instantly get 20% off. Expires in 2 days. Reply stop to end"}]}]}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Jake's community list! Text community to 31234 to receive updates on events and gain access to our huge library of free community resources."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Welcome to Jake's community list! Click here to watch our exciting brand video and redeem your first 500 points. Reply stop to end."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"When you focus your SMS short codes on providing customer value, you will rapidly improve your brand loyalty and sales. Get the small things right with SMS short codes, and your customers will feel closer to your brand than any other. This almost certainly means that they will become a repeat customer and potential brand advocate for your online site."}]},{"type":"paragraph","children":[{"type":"span","value":"For reminders, alerts and easy SMS competitions get a free "},{"url":"/sign-up/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell account "}]},{"type":"span","value":"right here."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"Christmas text message marketing tips for online sellers","description":"Clickatell offer some tips and advice on how businesses can utilize text marketing at Christmas to boost customer engagement and sales.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633171760-istock-599900002-1440x560-1-300x117.jpg?auto=format","id":"DatoCmsAsset-25988074"}},"internalName":"Christmas text message marketing tips for online sellers","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960559","name":"Retail","slug":"retail"},{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633171760-istock-599900002-1440x560-1-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633171760-istock-599900002-1440x560-1-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633171760-istock-599900002-1440x560-1-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633171760-istock-599900002-1440x560-1-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhILDhYNFRUNDhMNDRUYFxUdGCITFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDscIhwvLy8vLy8vLy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAECAwb/xAAeEAABAwQDAAAAAAAAAAAAAAABAAIEAxIxMgURIf/EABQBAQAAAAAAAAAAAAAAAAAAAAP/xAAZEQACAwEAAAAAAAAAAAAAAAAAAQJRYRH/2gAMAwEAAhEDEQA/AMTH5WQDqUTp8rILdUOoAd4CIsAtHiJoaEsLXT6z24SUmgW4ToWJ1Uf/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633171760-istock-599900002-1440x560-1-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhILDhYNFRUNDhMNDRUYFxUdGCITFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDscIhwvLy8vLy8vLy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAECAwb/xAAeEAABAwQDAAAAAAAAAAAAAAABAAIEAxIxMgURIf/EABQBAQAAAAAAAAAAAAAAAAAAAAP/xAAZEQACAwEAAAAAAAAAAAAAAAAAAQJRYRH/2gAMAwEAAhEDEQA/AMTH5WQDqUTp8rILdUOoAd4CIsAtHiJoaEsLXT6z24SUmgW4ToWJ1Uf/2Q=="}},"id":"DatoCmsTemplateArticle-62247226","title":"Christmas text message marketing tips for online sellers","slug":"christmas-text-message-marketing-tips-for-online-sellers-christmas","meta":{"updatedAt":"2023-01-09T15:04:43.151+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Christmas SMS campaign tips"}]},{"type":"paragraph","children":[{"type":"span","value":"Text message marketing can be a crucial asset to utilize for boosting your overall sales this festive season. There are millions of customers that are waiting for your online brand to give them a viable reason why they should give their money to you, and not someone else. With SMS, you can give them the added value that they need to make this decision."}]},{"type":"paragraph","children":[{"url":"/articles/digital-marketing/every-retailer-needs-omni-channel-festive-season/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: Every retailer needs Omni-channel this festive season"}]}]},{"type":"paragraph","children":[{"type":"span","value":"Christmas is the most competitive sales period for online sellers. Here are some vital tips on how you should be using your text message marketing to leverage sales this season."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Christmas sales statistics to capitalize on"}]},{"type":"paragraph","children":[{"type":"span","value":"There are lots of interesting sales stats that your brand can capitalize on this Christmas sales season. The most compelling being that sales tend to drop off in the week leading up to Christmas, and then spike again between Christmas day and January 3rd. These post-Christmas sales are a text messaging marketing dream if you capitalize on them."}]},{"type":"paragraph","children":[{"type":"span","value":"Most sales done online around Christmas time were conducted via desktop applications, with 23% or so conducted on mobile devices. While mobile shopping is growing, there is still a strong desire to view entire web pages in their original form."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Text message marketing tips for your online brand"}]},{"type":"paragraph","children":[{"type":"span","value":"Online sellers like you need to know how to leverage text message marketing so that by the time Christmas is here, you are maximizing your earning potential."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Use SMS to institute a 'reserve and collect' service on your online site. Customers can opt-in or join via an app, and they will be able to reserve and pay for Christmas gifts before the time, and then collect them on a collection day. Some "},{"url":"https://econsultancy.com/blog/61867-40-of-shoppers-used-reserve-and-collect-over-christmas-stats","meta":[{"id":"title","value":"Online retailers"},{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"40% of the largest online retailers"}]},{"type":"span","value":" offer this service, and it can account for as much as 29% of their revenue."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Christmas SMS messages are always well received by your happy, shopping customers. Show your appreciation by releasing a string of highly viral and incredibly impressive specials through your text message marketing loyalty program. Use Christmas as your opportunity to grow your list, make more sales, and gain viral exposure."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Send personalized Christmas greeting messages to your text message marketing list. Do something special, like create a customer appreciation video, then send all of your customers a link to it. Encourage your existing list members to share the opt-in page or shortcode with their friends and family. For every share, give them points."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Launch a big "},{"url":"http://www.uconnect.ie/press/mobile-marketing-ideas-for-christmas/","meta":[{"id":"title","value":"Christmas Competition"},{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Christmas competition"}]},{"type":"span","value":" this year, and use it to get new list members on your text message marketing list. Then announce the winner a week before Christmas, and get them to send you photos of themselves with the big prize. Create a write-up on your eCommerce blog, and text the URL to customers during the week to inspire more visits and sales with a second competition."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"These fun, festive, text message marketing tips should help "},{"url":"http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/9786507/Online-sales-surge-at-Christmas-to-stabilise-struggling-retailers.html","meta":[{"id":"title","value":"escalate your sales"},{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"you escalate your sales"}]},{"type":"span","value":" this festive season. Don't forget to decorate your eCommerce website with Christmas goodies, as it shows your customers that you embrace the holidays. Prepare for every online sellers' biggest sales season now, to benefit from the power of SMS marketing."}]},{"type":"paragraph","children":[{"url":"/articles/digital-marketing/every-retailer-needs-omni-channel-festive-season/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Read more"}]},{"type":"span","value":" about how Omni-channel marketing can have a huge impact on retail sales during the festive season."}]},{"type":"paragraph","children":[{"type":"span","value":" With the "},{"url":"/articles/digital-marketing/clickatell-platform-changes-sms-game/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":", you can simply and easily start sending bulk SMS and put your text messaging marketing plan for the festive season, into action. "},{"url":"/sign-up/","type":"link","children":[{"type":"span","value":"Sign up for a free account today"}]},{"type":"span","value":" and take advantage of unlimited testing in our sandbox environment."}]}]}}}},{"seo":{"title":"How the right SMS software could double your Christmas sales!","description":"Clickatell shares some SMS software and marketing tactics that can help boost your online sales during the Christmas season.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format","id":"DatoCmsAsset-25873334"}},"internalName":"How the right SMS software could double your Christmas sales!","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960558","name":"Chat Commerce","slug":"chat-commerce"},{"id":"DatoCmsTaxonomyCategory-142960559","name":"Retail","slug":"retail"},{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg0SEggVBg4JDQ0JDQgGDhENFhENFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFRAQHDscIhwvLy8vLy8vLy8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwUG/8QAGhAAAgMBAQAAAAAAAAAAAAAAAAECBDEFA//EABYBAAMAAAAAAAAAAAAAAAAAAAMEBf/EABkRAAEFAAAAAAAAAAAAAAAAAAABAgMEEf/aAAwDAQACEQMRAD8At2araERpNxKtnBflhHisuHJDN9GlJLAKvTwAy2HA9U//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg0SEggVBg4JDQ0JDQgGDhENFhENFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFRAQHDscIhwvLy8vLy8vLy8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwUG/8QAGhAAAgMBAQAAAAAAAAAAAAAAAAECBDEFA//EABYBAAMAAAAAAAAAAAAAAAAAAAMEBf/EABkRAAEFAAAAAAAAAAAAAAAAAAABAgMEEf/aAAwDAQACEQMRAD8At2araERpNxKtnBflhHisuHJDN9GlJLAKvTwAy2HA9U//2Q=="}},"id":"DatoCmsTemplateArticle-62247231","title":"How the right SMS software could double your Christmas sales!","slug":"how-the-right-sms-software-could-double-your-christmas-sales-sms","meta":{"updatedAt":"2023-01-09T15:07:02.205+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS sales software"}]},{"type":"paragraph","children":[{"type":"span","value":"An SMS API, like the kind that Clickatell offers our clients, can be a massive benefit to online retailers that want to avoid the phenomenon of 'showrooming' this year. With reserve and collect numbers on the rise, the gap between online purchasing and real world purchasing is getting smaller. You need to capitalize on this for your Christmas sales."}]},{"type":"paragraph","children":[{"type":"span","value":"How can your online brand use an SMS API to double or even triple your sales this Christmas season? Here is how these simple SMS tactics will convert."}]},{"type":"paragraph","children":[{"type":"span","value":"For more about "},{"url":"/products/platform/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":" click here."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Is It Possible To Double Your Christmas Sales?"}]},{"type":"paragraph","children":[{"type":"span","value":"If you are a small-medium sized business that has never properly used an SMS API before, then yes it is entirely possible to make significantly more sales than you achieved last year, simply by adding this new marketing method to your bag of Christmas tricks."}]},{"type":"paragraph","children":[{"type":"span","value":"Larger brands that have not yet used text messages for online or real world sales can also benefit, though on a more modest scale. Having an SMS API is especially good in small communities, where many people have an online store and a brick and mortar shop."}]},{"type":"paragraph","children":[{"url":"https://www.retail-week.com/analysis-how-retailers-can-show-showrooming-the-door/5053973.article?blocktitle=In-Depth&contentID=5965","meta":[{"id":"title","value":"Showrooming is a Marketing phenomenen"},{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"'Showrooming' is a marketing phenomenon"}]},{"type":"span","value":" that occurs when a customer is out and about in the real world, and uses the internet and other online sites to compare and contrast deals, specials and discounts to find a brand that offers the most value. What does this mean?"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"There is a large opportunity for instant sales in December"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"If you can offer the best value and fast delivery or collect services, you can and will beat many of the other real world businesses in your area."}]}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"TIP!"}]},{"type":"paragraph","children":[{"type":"span","value":"When a local business has an online sales site, this site may struggle to sell products globally but thrive if they refocus on local community interaction and sales. December is the ideal time to introduce your immediate community to your new SMS service offering."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What Can The Integration of an SMS API Do For Your Brand?    "}]},{"type":"paragraph","children":[{"type":"span","value":"The right SMS API will help your online site 'steal' business away from brands in your area that are not as aware of "},{"url":"https://blog.wiser.com/how-showrooming-affects-ecommerce-merchants/","meta":[{"id":"title","value":"Showrooming"},{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"practices like 'showrooming'"}]},{"type":"span","value":" around Christmas time."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Build your targeted community-only SMS list"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Send out SMS blasts that beat all local prices, or offer greater value"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Provide your customers with instant details on your real world products"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Collect SMS testimonials from customers that you can use online and in your text blasts"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Deliver your product catalogs to searching customers in an instant (send people that compare products to a specially prepared URL that segments your products)"}]}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Choosing The Right Community-Centric SMS Method"}]},{"type":"paragraph","children":[{"type":"span","value":"Building a tight SMS community from your real world community can do exceptional things for your online store. It will capture the "},{"url":"https://www.forbes.com/sites/marketshare/2012/11/21/retailers-see-a-5-percent-loss-due-to-showrooming-this-thanksgiving-and-beyond/","meta":[{"id":"title","value":"5% of total sales"},{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"5% of total sales"}]},{"type":"span","value":" that every brand loses to showrooming each year, to online businesses that are willing to prepare for it."}]},{"type":"paragraph","children":[{"type":"span","value":"It all begins with choosing the right SMS API for your online store, so that these community texts can be sent. Free SMS messaging software has the flexibility that you need, and the good news is that paying per text is notoriously affordable."}]},{"type":"paragraph","children":[{"type":"span","value":"Make sure that you select an SMS API provider like Clickatell, who has been helping small and large online businesses realize their internal and external marketing goals for years. With the right words, you will find that your local community is quick to support your online store, and your products because of the added value that you will offer."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"For more about "},{"url":"/products/platform/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong"],"value":"Clickatell Platform"}]},{"type":"span","marks":["strong"],"value":" click here."}]}]}}}},{"seo":{"title":"3 Precise ways to send SMS alerts to your customers","description":"Clickatell shows the best methods to employ when sending SMS alerts and notifications with specific examples.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633170895-2345afghxvbnm.jpg?auto=format","id":"DatoCmsAsset-25988023"}},"internalName":"3 Precise ways to send SMS alerts to your customers","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633170895-2345afghxvbnm.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633170895-2345afghxvbnm.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633170895-2345afghxvbnm.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633170895-2345afghxvbnm.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQ4SDhgODQ0NDh0NDg0MFxUZGBYVIhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4NFTscFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgMFB//EAB0QAAEDBQEAAAAAAAAAAAAAAAEAAwUCEhMhMTL/xAAWAQEBAQAAAAAAAAAAAAAAAAAEAwL/xAAYEQACAwAAAAAAAAAAAAAAAAAAAQIREv/aAAwDAQACEQMRAD8Atn5Jmpv0FPGSzFOrglF4nF0ojib+lbwqEZRoxlm7NFCWATjG0IEoKyqij//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633170895-2345afghxvbnm.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQ4SDhgODQ0NDh0NDg0MFxUZGBYVIhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4NFTscFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABgMFB//EAB0QAAEDBQEAAAAAAAAAAAAAAAEAAwUCEhMhMTL/xAAWAQEBAQAAAAAAAAAAAAAAAAAEAwL/xAAYEQACAwAAAAAAAAAAAAAAAAAAAQIREv/aAAwDAQACEQMRAD8Atn5Jmpv0FPGSzFOrglF4nF0ojib+lbwqEZRoxlm7NFCWATjG0IEoKyqij//Z"}},"id":"DatoCmsTemplateArticle-62247235","title":"3 Precise ways to send SMS alerts to your customers","slug":"3-precise-ways-to-send-sms-alerts-to-your-customers-smsalerts","meta":{"updatedAt":"2022-10-26T21:14:34.279+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"How to send SMS alerts to customers"}]},{"type":"paragraph","children":[{"type":"span","value":"To send SMS alerts and notifications to your customer base, you have to understand how the modern consumer operates across channels and devices. You will need to optimize each bulk SMS that you send to your segmented list of customers. By doing this you will ensure that your customer gets the highest value, while you get the highest returns."}]},{"type":"paragraph","children":[{"type":"span","value":"In order to figure out how to send SMS alerts to your customers the right way, here are 3 core ways to make sure that your alerts achieve their end goal."}]},{"type":"paragraph","children":[{"type":"span","value":"For more on the "},{"url":"/products/sms/","meta":[{"id":"title","value":"Developers' Central"}],"type":"link","children":[{"type":"span","value":"Clickatell SMS gateway"}]},{"type":"span","value":" click here."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"1: Breaking news SMS alerts"}]},{"type":"paragraph","children":[{"type":"span","value":"When you send "},{"url":"/products/sms/","meta":[{"id":"title","value":"SMS Alerts"}],"type":"link","children":[{"type":"span","value":"SMS alerts"}]},{"type":"span","value":" that are based on some kind of breaking news, make sure that your SMS is worth reading. Always ask the question - why would my customer value this SMS? All texts sent as alerts should be one part message, one part value, and one part action."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"An online clothing retailer may use this to their advantage:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"The message: Buy our winter clothes"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"The value: Weather details in their local area"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"The call to action: Click on the text URL"}]}]}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Related: "},{"url":"/articles/digital-marketing/use-sms-marketing-increase-conversions/","type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"How to use SMS marketing to increase conversions"}]}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Example:"}]},{"type":"paragraph","children":[{"type":"span","value":"Local weather alert: Winter storm heading to Cape Town, a chilly 2 degrees tonight. Wrap up with our ladies fleece jackets, only R199,00 each! Click here now."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"2: The emergency situation SMS alerts"}]},{"type":"paragraph","children":[{"type":"span","value":"If you are going to send SMS alerts based on emergency situations, make sure they are "},{"url":"http://www.v3.co.uk/v3-uk/news/2295100/government-to-test-emergency-sms-alert-systems-in-glasgow-suffolk-and-yorkshire","meta":[{"id":"title","value":"SMS Alerts"},{"id":"rel","value":"nofollow"}],"type":"link","children":[{"type":"span","value":"real emergencies"}]},{"type":"span","value":". An online retailer that sells security equipment can leverage these alerts by making them incredibly personal and interesting to a local (or segmented international) audience. The smaller the community, the better the response rates."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"An online security retailer may use this to their advantage:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"The message: Emergency alert"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"The value: Community safety"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"The call to action: Find out more"}]}]}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Example:"}]},{"type":"paragraph","children":[{"type":"span","value":"Emergency alert: Our security software was hacked today at 3:43 pm. No personal information has been compromised, we will be back online at 7 pm. Find out more here."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"3: Event SMS alerts"}]},{"type":"paragraph","children":[{"type":"span","value":"To send SMS alerts that your customers will be interested in, focus them on real-world engagement. Events are a great place to meet customers, fans, and make new connections. Get your customers to come down and support you, then leverage the media you collect to enhance your online profile. It all starts with an SMS alert to your customer list."}]},{"type":"paragraph","children":[{"type":"span","value":"An online pet food retailer may use this to their advantage:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"The message: Stop by our stall"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"The value: 15% discount with this code"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"The call to action: Event details here"}]}]}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Example:"}]},{"type":"paragraph","children":[{"type":"span","value":"Dog Food Co-Event: Stop by our stall at Doggy Expo this Friday and get 15% off any online purchase with the secret expo code. Get event details here."}]},{"type":"paragraph","children":[{"type":"span","value":"With these 3 precise ways to make sure that your customers receive texts that will have the highest impact on your relationship, you will benefit from repeat business and happier customers overall. When you send SMS alerts that are geared to provide your customers with lasting value, you'll experience a measurable improvement in your CRM tactics."}]},{"type":"paragraph","children":[{"type":"span","value":"For reminders, alerts and easy SMS competitions sign up for a "},{"url":"/sign-up/","type":"link","children":[{"type":"span","value":"Clickatell Platform account"}]},{"type":"span","value":" right here. You can get started right away with unlimited bulk SMS testing in our Sandbox environment."}]}]}}}},{"seo":{"title":"How do online sellers use SMS marketing for product sales?","description":"Clickatell gives examples of how companies have used SMS marketing systems to boost sales and service.","twitterCard":null,"image":null},"internalName":"How do online sellers use SMS marketing for product sales?","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":null,"id":"DatoCmsTemplateArticle-62247240","title":"How do online sellers use SMS marketing for product sales?","slug":"how-do-online-sellers-use-marketing-sms-for-product-sales-smsmarketing","meta":{"updatedAt":"2022-10-26T21:14:15.428+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS Marketing for product sales"}]},{"type":"paragraph","children":[{"type":"span","value":"A marketing SMS is a text message that has a functional end goal for the online retailer that is trying to improve their product sales. Whether starting or completing the online sales funnel, SMS mobile marketing can have a profound effect on the overall sales that a site can generate in one complete calendar year."}]},{"type":"paragraph","children":[{"type":"span","value":"As an online retailer you want to know how your peers are using marketing SMS to leverage their on-site sales. Here are some great examples of high-impact text campaigns."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The Mama Mike's Story"}]},{"type":"paragraph","children":[{"url":"/case-studies/digital-marketing/mama-mikes/","meta":[{"id":"title","value":"Mama Mikes"},{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Mama Mikes"}]},{"type":"span","value":" is a popular online store that allows people in Uganda and Kenya to purchase gifts, vouchers and services for family and friends. The store focuses on helping people that are abroad, send nice things to their loved ones who are back at home."}]},{"type":"paragraph","children":[{"type":"span","value":"Mama Mike's began using marketing SMS services after realizing that their business had grown too large to handle by phone. With all the orders they were getting every month, it was costing them a fortune to call and inform gift recipients that they need to collect their goods. The only solution was finding an affordable, easy method of doing this."}]},{"type":"paragraph","children":[{"type":"span","value":"Naturally, Mama Mike's switched over to the Clickatell marketing SMS system so that they could use text notifications to keep their customers informed and happy. They chose to use our SMTP API in conjunction with our SMS gateway, CMneXt."}]},{"type":"paragraph","children":[{"type":"span","value":"From there they could send automated SMS notifications which saved them time, money and greatly improved their customer service. Overall, this increased productivity which directly led to greater sales and growth for the company."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The Result?"}]},{"type":"paragraph","children":[{"type":"span","value":"With marketing SMS, Mama Mike's managed to improve customer relationships, retention and loyalty while optimizing their notification process."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The VG Auction Story"}]},{"type":"paragraph","children":[{"type":"span","value":"VG Auction works in the virtual gaming space as a website where gamers can exchange virtual game assets in a fair and economical environment. They once had to hire dozens of people to answer emails and organize business transactions."}]},{"type":"paragraph","children":[{"type":"span","value":"Marketing SMS services was one of the better options at this point for the virtual gaming industry. VG Auction decided to use SMS to alert members on the website when one of their items had been sold, bid on, or if they had a question from another site user to answer."}]},{"type":"paragraph","children":[{"type":"span","value":"With Clickatell's quality marketing SMS services VG Auction managed to automate many of these tasks, which saved them a lot of money and resources."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The Result?"}]},{"type":"paragraph","children":[{"type":"span","value":"VG Auction managed to drop their virtual game asset prices and optimize their customer service, two-way communication, retention and loyalty ratios which resulted in more sales over time."}]},{"type":"paragraph","children":[{"type":"span","value":"With Mama Mike and VG Auction's success using "},{"url":"http://www.bizreport.com/2013/07/research-reveals-increasing-interest-in-opt-in-retail-sms.html","meta":[{"id":"title","value":"Marketing SMS"},{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"marketing SMS"}]},{"type":"span","value":" to improve the sales on their ecommerce websites, you can look forward to SMS streamlining your online offering as well. Customers are always the end goal, so if you can support, encourage and add value to your sales website processes, you will almost certainly enjoy just as much success."}]},{"type":"paragraph","children":[{"type":"span","value":"For reminders, alerts and easy SMS competitions sign up for "},{"url":"/products/platform/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":" right here."}]}]}}}},{"seo":{"title":"How developers use SMS APIs to explode website traffic","description":"Clickatell explains how SMS APIs can be used to increase website traffic, connect with customers and partners using targeted SMS messages.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633172399-clickatell-recognized-for-overall-excellence-and-breakthrough-achievements-in-mobile-at-the-esteemed-2009-mobi-awards-300x117.jpg?auto=format","id":"DatoCmsAsset-25988081"}},"internalName":"How developers use SMS APIs to explode website traffic","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633172399-clickatell-recognized-for-overall-excellence-and-breakthrough-achievements-in-mobile-at-the-esteemed-2009-mobi-awards-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633172399-clickatell-recognized-for-overall-excellence-and-breakthrough-achievements-in-mobile-at-the-esteemed-2009-mobi-awards-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633172399-clickatell-recognized-for-overall-excellence-and-breakthrough-achievements-in-mobile-at-the-esteemed-2009-mobi-awards-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633172399-clickatell-recognized-for-overall-excellence-and-breakthrough-achievements-in-mobile-at-the-esteemed-2009-mobi-awards-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoWFRMQDhUNDh0VFhEVHRYdGCIVFh4aJSslGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFg4QEDsoIh0vLy8vLzs7Oy8vLy81Ly8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwADBf/EACEQAAECBAcAAAAAAAAAAAAAAAEAAgMEEzEGERIUFiFB/8QAFQEBAQAAAAAAAAAAAAAAAAAABAP/xAAZEQACAwEAAAAAAAAAAAAAAAABUgACEgP/2gAMAwEAAhEDEQA/ACduMYO2IDgrJHFob3mlhLONK5WxIk0kccy0TY1SMrlsN7PM1ECQydN1FXBaS1VJ/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633172399-clickatell-recognized-for-overall-excellence-and-breakthrough-achievements-in-mobile-at-the-esteemed-2009-mobi-awards-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoWFRMQDhUNDh0VFhEVHRYdGCIVFh4aJSslGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFg4QEDsoIh0vLy8vLzs7Oy8vLy81Ly8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwADBf/EACEQAAECBAcAAAAAAAAAAAAAAAEAAgMEEzEGERIUFiFB/8QAFQEBAQAAAAAAAAAAAAAAAAAABAP/xAAZEQACAwEAAAAAAAAAAAAAAAABUgACEgP/2gAMAwEAAhEDEQA/ACduMYO2IDgrJHFob3mlhLONK5WxIk0kccy0TY1SMrlsN7PM1ECQydN1FXBaS1VJ/9k="}},"id":"DatoCmsTemplateArticle-62247247","title":"How developers use SMS APIs to explode website traffic","slug":"how-developers-use-sms-apis-to-explode-website-traffic-smsapi","meta":{"updatedAt":"2022-10-26T21:13:56.837+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Choosing a good SMS API"}]},{"type":"paragraph","children":[{"type":"span","value":"A good SMS API is meant to keep a quality SMS marketing campaign underway for an unlimited period of time. Essentially, these APIs are used to connect apps, brands, and customers across the world, using the very specific SMS medium - and exploding website traffic is just an added bonus."}]},{"type":"paragraph","children":[{"type":"span","value":"Many developers are realizing that they can also drive high volumes of traffic to their apps and websites using these SMS APIs."}]},{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"So, how do app developers streamline their SMS messages in order to explode web traffic?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The strategy involved in SMS website traffic sourcing"}]},{"type":"paragraph","children":[{"type":"span","value":"An SMS service may be the quickest way to connect with consumers and gain interactions, but it can be so much more in the hands of a progressive company. It's not uncommon for mobile-based technologies to encourage traffic to a particular website when the need arises. With SMS and smartphone technology, it's easier than ever."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Sending bulk SMS messages to your customers on their smartphones nearly always results in increased traffic. A link embedded in the SMS is all that is required."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"An SMS API enables you to send out several thousand messages to your clients in an instant. Some 99% of these clients will read your SMS. With a good message and your phone's ability to move seamlessly from text to the internet - you can expect a MUCH higher click-through rate than other forms of advertising."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"This means that the combination of your app and an SMS API is a "},{"url":"https://www.eventbrite.com/blog/ds00-how-to-boost-attendance-with-sms/","meta":[{"id":"title","value":"Valuable Marketing Asset"},{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"valuable marketing asset"}]},{"type":"span","value":" for traffic generation. If you want to host a time-sensitive sale or launch a new product onto the market - you will always have a way of getting the word out, quickly and easily."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"A quality text would contain a short (less than 160 character) message, that has a nice clear link embedded in it. Add a call to action that has a powerful incentive attached to it, and watch the traffic rush in! \"Hi Ben! It's another real-time sock sale! For the next 30 minutes, all socks are half price. Click here for your 50% off coupon!\""}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"As usual, have your mobile-ready landing page up and running, and geared to sell your products and services, to take full advantage of the "},{"url":"https://mobilemarketingwatch.com/sms-marketing-guidelines-to-get-it-right-35313/","meta":[{"id":"title","value":"SMS traffic"},{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"SMS traffic"}]},{"type":"span","value":" boost. These cleverly planned texts sent out via an SMS API are meant to boost your existing traffic generation strategy."}]},{"type":"paragraph","children":[{"type":"span","value":"Many developers and website owners use this tactic to reliably increase the number of visits to their site at a specific time. You can coordinate when to send out the messages, as most of them are opened and investigated within a few minutes of being sent. It's really the fastest, safest way to drive extra website traffic to your app, using SMS API systems."}]},{"type":"paragraph","children":[{"type":"span","value":"From there, you will be able to enter your SMS visitor into your website sales funnel, to eventually convert them into a buyer or social media fan. There are different levels of conversion, but as long as your integration of an SMS API is being used for website traffic supplementation - you can rely on a steady stream of extra buyers."}]},{"type":"paragraph","children":[{"type":"span","value":"Read more about "},{"url":"/products/sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":" and how you can harness the power of SMS messaging or "},{"url":"/sign-up/","type":"link","children":[{"type":"span","value":"sign up for a free account today"}]},{"type":"span","value":" to start unlimited testing."}]}]}}}},{"seo":{"title":"5 potent ways to use mobile SMS for security","description":"Discover 5 powerful ways to use SMS for security. 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As an app developer with an audience to think about, how are you going to use SMS to secure your user's private information?"}]},{"type":"paragraph","children":[{"type":"span","value":"For many years mobile SMS has helped protect and secure the data that is exchanged between app users and app developers. Are you optimizing your SMS security?"}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Moving from desktop to mobile security"}]},{"type":"paragraph","children":[{"type":"span","value":"There are very unique changes that happen within the security niche each year, and nowhere has this been more apparent than in the mobile space. SMS has evolved to become so much more than a 'bulk messaging' tool. It's also an advanced, "},{"url":"http://telecoms.com/183502/twitter-launches-emergency-sms-service/","meta":[{"id":"title","value":"real-time sms notification"},{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"real-time notification"}]},{"type":"span","value":" tool, a community-alert system, and a way for you to assist your user-base."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Let's take a closer look at 5 potent ways you can use SMS for security"},{"type":"span","marks":["strong"],"value":":"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"#1"},{"type":"span","value":" App user notification for security problems with your app. If your app is hacked and bugs out or experiences user-wide technical problems (it won't log in, or it bounces the user back to the home screen), and people's private information starts appearing online - you're in trouble. Your best course of action is to send out a mobile SMS that alerts everyone to the new security threat and controls the mass-deletion of your app."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"How does it work? "},{"url":"https://www.forbes.com/sites/parmyolson/2013/08/08/tools-to-hack-android-phones-are-getting-easier-to-use/","meta":[{"id":"title","value":"Phones get hacked"},{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Phones get hacked all the time"}]},{"type":"span","value":", and so do individual apps. For no real reason, the security of a globally used application can become compromised because of these hackers. SMS is an excellent way to control plummeting user numbers when this happens!"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"#2: "},{"type":"span","value":"Mobile SMS can be used for two-factor authentication. When you log in to an important site, app or program online - the only way you can get in is if you access a special one-time pin (OTP)  that the site sends to your phone, and this code can expire shortly after use."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"How does it work? "},{"url":"https://venturebeat.com/2013/10/07/evernote-rolls-out-two-factor-authentication-to-better-protect-your-notes/","meta":[{"id":"title","value":"Two-factor Authentication"},{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Two-factor authentication"}]},{"type":"span","value":" is set up so only the intended user can access their profiles. On logging in, they will receive a one-time pin (OTP) on their mobile phone, which they will use to gain entry to the site, and their information."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"#3: "},{"type":"span","value":"Secure in-app currency delivery is growing in popularity. For a multi-layered mobile SMS experience, that guarantees your users' currency delivery instantly after payment, on a secure network - mobile SMS is the answer."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"How does it work? "},{"type":"span","value":"Your app user purchases some cheat codes for your app. The codes are delivered via mobile SMS within seconds of payment. That's a good service!"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"#4: "},{"type":"span","value":"Even more security is available for mobile SMS users that have an 'exclusive area' marketing plan. Once your app user reaches a certain level in-game, or in-app, they unlock a special SMS that is sent to them with a previously hidden URL address, where they can interact with other 'elite' members."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"How does it work?"},{"type":"span","value":" The mobile SMS works in conjunction with your app to only allow certain people into your secure online forum/blog or membership site. SMS is ideal in this situation because it allows your member's instant contact - with a guaranteed "},{"url":"http://www.toprankblog.com/2013/04/online-marketing-news-04192013/","meta":[{"id":"title","value":"open rates"},{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"98% open rate"}]},{"type":"span","value":". In comparison, email trails behind with a 20% open rate."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"#5:"},{"type":"span","value":" Use mobile SMS to pay for in-app items directly. Get your users to pay via premium SMS, so that money is deducted off their pre-paid airtime, or added to their phone bill at the end of the month. For cheap in-app purchases it's highly secure because no details need to be entered or shared."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"How does it work? "},{"type":"span","value":"The system works through code redemption or by accessing your app or website. A mobile SMS is sent to your user, who then sends a code back to you, allowing them to pay for app extras without ever having to add in their payment details."}]},{"type":"paragraph","children":[{"type":"span","value":"These great mobile SMS security tips will help you keep your apps secure, earning, and growing over the coming months. As you can see, SMS can not only support your security, it helps with damage control and improves your sales potential as well."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"5 tiny steps to bulk SMS service integration for your app","description":"Learn 5 simple steps to integrate bulk SMS service into your app with Clickatell. 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Apps that launch without SMS functionality stand to lose out on the many benefits that come with being able to build a high-conversion list for repeat sales."}]},{"type":"paragraph","children":[{"type":"span","value":"As an app developer, a bulk SMS service can significantly boost your interactions, sales and the repeated use of your app. Here is how to quickly and easily integrate it with your app."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The 5 little steps to SMS app integration"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS functionality gives you a "},{"url":"https://www.linkedin.com/pulse/20140924041302-11370945-sms-marketing-the-beginner-s-guide-to-measuring-sms-roi/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"measurable advantage"}]},{"type":"span","value":" over "},{"url":"http://time.com/4801316/best-apps-2017/","meta":[{"id":"title","value":"popular apps"},{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"popular apps"}]},{"type":"span","value":" that are currently flooding the market. The average person has around "},{"url":"http://techcrunch.com/2011/12/18/app-ocalypse/","meta":[{"id":"title","value":"65 apps on their phones"},{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"65 apps on their phone"}]},{"type":"span","value":", which means even once downloaded your app needs help if it is going to be used repeatedly."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Step 1: Choose the right bulk SMS service provider"}]},{"type":"paragraph","children":[{"type":"span","value":"Alright, so you need a reliable SMS messaging company to partner with so that you have access to stable, global networks that will keep your user-base in touch at all times. At this point, you need to evaluate the company you are going to work with. A bulk SMS service means that you must ensure that your provider is equipped with the following."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Network reach"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Reliability"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Professional support"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Customer service"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Stable and secure service"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"The right SMS features for your business"}]}]}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Step 2: Investigate how other apps use SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"Here are three examples of how companies use Clickatell's bulk SMS service"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"/case-studies/technology/sweepsouth-sms-cleaning-services/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"SweepSouth"}]},{"type":"span","value":" uses SMS in its revolution of the cleaning services industry"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"/case-studies/information-security/go-jek/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"GO-JEK"}]},{"type":"span","value":" uses SMS to verify mobile numbers when new users sign up via their app"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"/case-studies/technology/karri-uses-sms-simplify-school-payments/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Karri"}]},{"type":"span","value":" integrates bulk SMS with their app to simplify school payments"}]}]}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Step 3: Choose your ideal SMS API"}]},{"type":"paragraph","children":[{"type":"span","value":"Once you've chosen your bulk SMS service provider, you'll need to pick out the ideal "},{"url":"/products/sms-api","type":"link","children":[{"type":"span","value":"SMS API"}]},{"type":"span","value":" to use in your campaigns. An SMS API is the interface that your app will use to connect to your SMS service provider, which in turn allows you access to an "},{"url":"/products/sms-gateway/","type":"link","children":[{"type":"span","value":"SMS gateway"}]},{"type":"span","value":", enabling you to send and receive SMS transmissions and services."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Step 4: Link your customer database to the system"}]},{"type":"paragraph","children":[{"type":"span","value":"Once you've selected your appropriate SMS API, you need to configure the API to accept connections from your application. To do this you'll use a simple web-based interface where you'll be able to manage your API integrations, run and monitor campaigns, and view your reporting stats."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Step 5: Integrate your system with your SMS provider"}]},{"type":"paragraph","children":[{"type":"span","value":"Step 5 involves complete system integration so that your bulk SMS service is properly aligned with your app goals. After you've configured your API settings, you need to get your app to send messages at appropriate trigger events. You can use any programming language that can interact with your API."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Enjoy full SMS functionality for your app"}]},{"type":"paragraph","children":[{"type":"span","value":"Once these 5 important steps have been completed, you'll enjoy full bulk SMS service integration for your app. This can mean an overall boost in connectivity, sales, and engagement with your intended app community."}]},{"type":"paragraph","children":[{"type":"span","value":"All app developers should seriously consider integrating a bulk SMS service into their app marketing campaign. It's an essential element that adds value for your customer, and the returns to your app will be more than worth it when your active user rates increase, and opportunities for additional sales improve overall."}]},{"type":"paragraph","children":[{"type":"span","value":"If you're ready to harness the power of SMS for your app sales and growth, have a look at "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":" - a fully scalable, communication tool that enables you to reach your customers anywhere in the world across 1 000+ mobile networks in more than 220 territories. "},{"url":"/sign-up/","type":"link","children":[{"type":"span","value":"Sign up for a free account today"}]},{"type":"span","value":" to test drive our bulk SMS service with unlimited free testing in the sandbox environment."}]}]}}}},{"seo":{"title":"10 rules for dynamic CRM in ecommerce","description":"Clickatell has drawn up a list of 10 important rules for dynamic CRM in ecommerce mobile marketing to improve customer relationship management.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633155377-istock000047972750large-300x122.jpg?auto=format","id":"DatoCmsAsset-25983970"}},"internalName":"10 rules for dynamic CRM in ecommerce","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633155377-istock000047972750large-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633155377-istock000047972750large-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633155377-istock000047972750large-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633155377-istock000047972750large-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhAUEQgLBggNCxEHBwYIDh0JFhEYFxUiGBYfFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0OHDsdFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAACBQEDBgD/xAAeEAACAQQDAQAAAAAAAAAAAAAAATECBAURFCEiA//EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAIRATH/2gAMAwEAAhEDEQA/ANPyfnqQlc0NSJU3qS6h9EEzIUa0PI3FCUnCvJvySDfolbD/2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633155377-istock000047972750large-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhAUEQgLBggNCxEHBwYIDh0JFhEYFxUiGBYfFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0OHDsdFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAACBQEDBgD/xAAeEAACAQQDAQAAAAAAAAAAAAAAATECBAURFCEiA//EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAIRATH/2gAMAwEAAhEDEQA/ANPyfnqQlc0NSJU3qS6h9EEzIUa0PI3FCUnCvJvySDfolbD/2Q=="}},"id":"DatoCmsTemplateArticle-62247303","title":"10 rules for dynamic CRM in ecommerce","slug":"10-rules-for-dynamic-customer-relationship-management-in-e-commerce-crm","meta":{"updatedAt":"2022-10-26T21:12:55.215+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"eCommerce CRM Strategies"}]},{"type":"paragraph","children":[{"type":"span","value":"Customer relationship management is one of the most critical business strategies that you can employ online these days. Along with the huge volume of information on the subject, we decided that we should post 10 important rules regarding CRM, so that you as a mobile developer can better navigate the CRM landscape. "},{"type":"span","marks":["emphasis"],"value":"Did you know that SMS improves customer experience?"}]},{"type":"paragraph","children":[{"type":"span","value":"Let's get something straight from the beginning - ecommerce is no longer restricted to your website. Ecommerce happens on your mobile, on social networks and on a multitude of other platforms online. The opportunity to sell is huge, and here are the rules to do it well."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Rule 1: Synchronization matters"}]},{"type":"paragraph","children":[{"type":"span","value":"For a CRM system to be effective, it needs to bring together all your active channels of communication. These channels need to be synchronized via one dominant app, to give your customer a seamless experience."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Rule 2: Mobile technology is number one"}]},{"type":"paragraph","children":[{"type":"span","value":"Gone are the days of non-mobile, desktop strategies, now that there are more smartphones in the world than computers. Make sure that your ecommerce CRM "},{"url":"http://www.crmbuyer.com/story/77895.html","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"strategies are mobile-focused"}]},{"type":"span","value":"."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Rule 3: Use predictive analytics"}]},{"type":"paragraph","children":[{"type":"span","value":"Predictive analytics uses old data to predict future customer behavior.  With transactional, social and demographic data you will be able to better understand the behavior of your users, and as a result - you will be able to build better, more user-friendly software."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Rule 4: Your company needs logical, uniform branding"}]},{"type":"paragraph","children":[{"type":"span","value":"Customer relationship management in ecommerce has reached the point where it is important that all of your company's various media and platforms look easily identifiable. With so many platforms, messages and communication modes your customers demand a congruent online brand identity first."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Rule 4: Listen to your marketing team"}]},{"type":"paragraph","children":[{"type":"span","value":"Customer relationship management in ecommerce hinges on data interpretations that your marketing team is making. Disregard these at the initial stages of development, and you are likely to end up with software that is not in line with your ideal customer base."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Rule 5: Different messages across multiple media forms"}]},{"type":"paragraph","children":[{"type":"span","value":"Ecommerce SMS notifications, app sign-ups, blog posts, customer service Twitter feeds - your customer expects different messages across different platforms that communicate your company message in a clear, distinct manner."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Rule 6: The total shift to online sales"}]},{"type":"paragraph","children":[{"type":"span","value":"When working with customer relationship management in ecommerce, it is key to note that online sales are growing faster than online shoppers. This suggests that customer retention and conversion will be more important in the future than sourcing new business."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Rule 7: The personalized customer service movement"}]},{"type":"paragraph","children":[{"type":"span","value":"CRM in ecommerce is assisting app developers in providing personalized customer service to their users. When an ecommerce website is specifically tailored to the needs of a single individual, conversions leap ahead!"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Rule 8: Customers are already making demands"}]},{"type":"paragraph","children":[{"type":"span","value":"With customer relationship management in ecommerce, there has already been an outpouring of "},{"url":"/whitepapers/digital-marketing/mobile-messaging-in-a-crm-environment/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"demand from customers."}]},{"type":"span","value":" They want content, information, control over the buying process and consistent and engaging service. Give it to them!"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Rule 9: Competition is a direct threat"}]},{"type":"paragraph","children":[{"type":"span","value":"Prepare for an ever-worsening competitive climate. Securing your long-term customers can mean success for your company as more people enter the ecommerce market."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Rule 10: Use SMS For customer management"}]},{"type":"heading","level":3,"children":[{"type":"span","value":"SMS Improves Customer Experience"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS improves customer experience, and with "},{"url":"http://winthecustomer.com/accessibility-customer-satisfaction-key/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"accessibility being the number 1 concern"}]},{"type":"span","value":", mobile developers will want to keep it in mind as a tactic for enhancing how the customer engages with your media. Now that you know what the new rules are for dynamic customer relationship management in ecommerce, we suggest you get to work. There is a lot that needs to be done before any company can claim to offer near-perfect customer experiences."}]}]}}}},{"seo":{"title":"Personalize in-store shopping with mobile marketing","description":"Find out how mobile marketing can streamline and personalize in-store shopping experiences for your customers based on their preferences.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format","id":"DatoCmsAsset-25873334"}},"internalName":"Personalize in-store shopping with mobile marketing","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg0SEggVBg4JDQ0JDQgGDhENFhENFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFRAQHDscIhwvLy8vLy8vLy8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwUG/8QAGhAAAgMBAQAAAAAAAAAAAAAAAAECBDEFA//EABYBAAMAAAAAAAAAAAAAAAAAAAMEBf/EABkRAAEFAAAAAAAAAAAAAAAAAAABAgMEEf/aAAwDAQACEQMRAD8At2araERpNxKtnBflhHisuHJDN9GlJLAKvTwAy2HA9U//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633104082-jkfjfj.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg0SEggVBg4JDQ0JDQgGDhENFhENFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFRAQHDscIhwvLy8vLy8vLy8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwUG/8QAGhAAAgMBAQAAAAAAAAAAAAAAAAECBDEFA//EABYBAAMAAAAAAAAAAAAAAAAAAAMEBf/EABkRAAEFAAAAAAAAAAAAAAAAAAABAgMEEf/aAAwDAQACEQMRAD8At2araERpNxKtnBflhHisuHJDN9GlJLAKvTwAy2HA9U//2Q=="}},"id":"DatoCmsTemplateArticle-62247317","title":"Personalize in-store shopping with mobile marketing","slug":"personalize-in-store-shopping-with-mobile-marketing","meta":{"updatedAt":"2023-09-20T09:11:10.964+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"In-store mobile marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"Mobile marketing has the ability to help your brand streamline and personalize in-store shopping experiences for your customers. There are a host of new technologies available that leverage the power of SMS and app integration in order to create unique, high value experiences for your customers as they make buying decisions in your store."}]},{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"Customer loyalty has become a significant challenge due to the emergence of ecommerce, so when a brand is able to feed their shoppers "},{"url":"http://www.mobilecommercedaily.com/land-grocery-stores-leverages-mobile-in-store","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["emphasis"],"value":"real-time, personalized information"}]},{"type":"span","marks":["emphasis"],"value":" via mobile marketing as they shop - it can mean dozens of opportunities to leverage sales from product information, discounts, cross selling and upselling techniques."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Need a blueprint for the Mobile"},{"url":"https://www.clickatell.com/whitepapers/retail/mobile-evolution-of-retail","type":"link","children":[{"type":"span","marks":["strong"],"value":" "}]},{"type":"span","marks":["strong"],"value":"retail revolution? Click here"},{"type":"span","value":"."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What do you mean by personalizing in-store experiences?"}]},{"type":"paragraph","children":[{"type":"span","value":"For many retail brand advertisers the absolute ideal in marketing is the ability to convert customers in real-time. When you couple instant access to information with the right location (in-store) at the right time (while shopping) and then incentivize and personalize that shopping experience (discounts, personal preferences) - magic happens. Mobile marketing is the perfect vessel for delivering these real-time custom experiences to your customers."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"According to  "},{"url":"http://risnews.edgl.com/epostcards/ecard_ris_cognizant0612.html","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"RIS News and Cognizant survey"}]},{"type":"span","value":" customers prefer to be acknowledged in-store rather than via digital channels."}]}]}]},{"type":"paragraph","children":[{"url":"https://www.clickatell.com/articles/digital-marketing/tips-sms-marketing-conversion-rate/","type":"link","children":[{"type":"span","value":"Mobile marketing"}]},{"type":"span","value":" has always had the ability to bring two worlds together - the instant access of data from the cloud, and real world engagement from in-store shopping. Combine them and your brand has the potential to create incredible customer loyalty applications, micro-networks and high conversion, personalized in-store shopping experiences. It's the future!"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Personalized shopping from the customer's perspective"}]},{"type":"paragraph","children":[{"type":"span","value":"In the mobile marketing arena, integrated apps are driving this new level of in-store engagement. A customer that has signed-up to a stores customer loyalty app may be able to perform a variety of unique tasks that enhances and adds value to their shopping experience."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"For example:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"The app will allow the store to track past customer behavior, and predict future buying patterns - so that real time in-store messages can be customized for incredibly high returns. With mobile marketing, customers will receive discounts for products they are looking at or really want, in real-time in-store."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"When your customer is linked with your app or on your retail SMS list (for SMS geofencing for example) you will know where they go in your store, and who is currently in your shop for better attraction and conversion marketing."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"The app will provide amazing mobile marketing data to your customers in real time, interfacing with the products, people and experiences in your store. For example, they can gain instant access to nutritional data on certain products, see who else in their social networks have bought that product, even share special deals online for you via their mobile phone and your app interface."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Create personalized product recommendations, real-time discounts, time sensitive deals, and customer adverts that speak to the individual shopper."}]}]}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How does all of this work for my store?"}]},{"type":"paragraph","children":[{"type":"span","value":"To acquire this mobile marketing power, you will need to get an app with SMS integration created for your business, so that internal ad networks can be created and leveraged."}]},{"type":"paragraph","children":[{"type":"span","value":"There are some 'out-of-the-box' solutions, but make a point of looking for a 'total' experience, with QR code technology, augmented reality, retail SMS, analytics and point of sale integration with something like Near Field Communication technology."}]},{"type":"paragraph","children":[{"type":"span","value":"Some 46% of shoppers have admitted that they would buy MORE from a retailer that personalizes the in-store experience. With mobile marketing, you will be able to combine showrooming, technology, online shopping and customer loyalty for complete multi-channel success with in-store personalization."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Click for access to the "},{"url":"/whitepapers/digital-marketing/mobile-evolution-of-retail/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong"],"value":"Mobile Retail Revolution guide here"}]},{"type":"span","marks":["strong"],"value":"."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]}]}}}},{"seo":{"title":"Predictive analytics in the age of mobile marketing explained","description":"Find out what predictive analytics is and how it is changing the way companies use data for customer experience and conversions.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633173410-predictiveanalytics-1-300x157.jpg?auto=format","id":"DatoCmsAsset-25988119"}},"internalName":"Predictive analytics in the age of mobile marketing explained","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633173410-predictiveanalytics-1-300x157.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633173410-predictiveanalytics-1-300x157.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633173410-predictiveanalytics-1-300x157.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633173410-predictiveanalytics-1-300x157.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgXFA0NGhUNDQ0OFRUNDQ0YFxMZGBYTIhUdHysjGh0oKRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0NHC8cFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEDBAb/xAAdEAACAgIDAQAAAAAAAAAAAAAAAQIDBBEhIkEF/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwH/xAAZEQACAwEAAAAAAAAAAAAAAAAAIQECExL/2gAMAwEAAhEDEQA/ANrXlRbL8LYusB467BDbjXwSbsuZBn2qPo4P+lN6EPFkJwf/2Q=="},"width":300,"height":157},"url":"https://www.datocms-assets.com/54467/1633173410-predictiveanalytics-1-300x157.jpg?auto=format","width":300,"title":null,"height":157,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgXFA0NGhUNDQ0OFRUNDQ0YFxMZGBYTIhUdHysjGh0oKRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0NHC8cFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAEDBAb/xAAdEAACAgIDAQAAAAAAAAAAAAAAAQIDBBEhIkEF/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwH/xAAZEQACAwEAAAAAAAAAAAAAAAAAIQECExL/2gAMAwEAAhEDEQA/ANrXlRbL8LYusB467BDbjXwSbsuZBn2qPo4P+lN6EPFkJwf/2Q=="}},"id":"DatoCmsTemplateArticle-62247322","title":"Predictive analytics in the age of mobile marketing explained","slug":"predictive-analytics-mobile","meta":{"updatedAt":"2022-10-26T21:11:57.689+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Mobile marketing analytics"}]},{"type":"paragraph","children":[{"type":"span","value":"Predictive analytics is a relatively new field of mobile marketing science that is changing the way brands and companies use big data for customer experiences and conversions. While it can be used for any online data, when you connect it to a customer loyalty system that personalizes in-store buying, it will empower your business in new and exciting ways."}]},{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"For many years, businesses have relied on print and online methods of advertising to collect data on their customers. With predictive analytics, it takes the next step forward, not only seeing what your customers have done in the past but predicting what they will do in the future."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The Mobile Marketing Age - What Is Predictive Analytics?"}]},{"type":"paragraph","children":[{"type":"span","value":"There is a huge change happening in the business world today. The online market has led to easier ways to reach out to audiences, which has rapidly escalated market penetration in niche sectors. Stores, brands, and companies are realizing that finding 'new' customers is just not a viable business model for growth anymore."}]},{"type":"paragraph","children":[{"type":"span","value":"Instead, they are turning to solutions that focus on converting existing customers into repeat buyers. One customer purchasing 5 times a month, takes less effort to convert than 1 brand new customer that isn't sure about buying. "},{"url":"http://www.upsight.com/analytics","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Predictive analytics"}]},{"type":"span","value":" was developed out of a need to personalize customer experiences on desktop and mobile platforms."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"An Answer To The In-store Promotion Question"}]},{"type":"paragraph","children":[{"type":"span","value":"Data analytics has always been important, but it often failed to answer the core question - how can it be used to escalate sales per customer at the right time? Predictive analytics is the answer to this question! By getting your customers to use your online sites or mobile media in-store you can track their behavior, patterns, and interests."}]},{"type":"paragraph","children":[{"type":"span","value":"Then, using predictive analytics you can map what your target customer is most likely to do, buy or which actions they will perform the NEXT time they are in your store. Predicting their buying behavior gives you a lot of advertising and promotional power, especially for "},{"url":"https://www.forbes.com/sites/martinzwilling/2013/03/11/predictive-analytics-is-a-goldmine-for-startups/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"small businesses"}]},{"type":"span","value":"."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Improve in-store product search. As they are searching for a product via your app, the search function will suggest products that are most likely to fit based on their past behavior - it speeds up the process considerably."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"In-store, real time promotions and engagement. Using real time interaction management systems in conjunction with predictive analytics and your app, your system will evaluate customers individually and offer them unique discounts based on their buying preferences and past behavior."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Imagine being able to offer customers product promotions based on the price-ranges you know they can afford! Predictive analytics and mobile marketing technology make it possible in-store and online."}]}]}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Business Intelligence Based on Mobile Technology"}]},{"type":"paragraph","children":[{"type":"span","value":"When your brand or store chooses to use a mobile app with messaging capabilities, that can update your customer in real-time - providing them with personalized advertising and value based on predictive analytics, your conversions will rapidly improve."}]},{"type":"paragraph","children":[{"type":"span","value":"Predicting customer behavior is essential to any customer loyalty and retention strategy in the retail space. Get your brand to make better decisions by offering highly targeted, personalized advertising to your existing customer base, then leverage the data you receive for even greater returns with predictive analytics and mobile marketing."}]}]}}}},{"seo":{"title":"The new face of CRM: customer experience","description":"Find out how SMS for CRM is leading to a rethinking of the customer experience by engaging more effectively with clients.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633173577-istock000025427706large-300x122.jpg?auto=format","id":"DatoCmsAsset-25988133"}},"internalName":"The new face of CRM: customer experience","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633173577-istock000025427706large-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633173577-istock000025427706large-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633173577-istock000025427706large-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633173577-istock000025427706large-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoUDg4ODg0VDhsLDRENFxUZGBYfFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFh0vLy8vLy8vLy8vLy8vNS8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAFBgEDBAD/xAAeEAABBAEFAAAAAAAAAAAAAAAAAQIDBTEEEhMhQf/EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGREAAgMBAAAAAAAAAAAAAAAAAAIBAxET/9oADAMBAAIRAxEAPwBs1F4xG5MTrhsvoC1CrtyVQqE4oLW5sD09nGyPtSBesVXjycWilSE3Np//2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633173577-istock000025427706large-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoUDg4ODg0VDhsLDRENFxUZGBYfFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFh0vLy8vLy8vLy8vLy8vNS8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAFBgEDBAD/xAAeEAABBAEFAAAAAAAAAAAAAAAAAQIDBTEEEhMhQf/EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGREAAgMBAAAAAAAAAAAAAAAAAAIBAxET/9oADAMBAAIRAxEAPwBs1F4xG5MTrhsvoC1CrtyVQqE4oLW5sD09nGyPtSBesVXjycWilSE3Np//2Q=="}},"id":"DatoCmsTemplateArticle-62247326","title":"The new face of CRM: customer experience","slug":"the-new-face-of-crm-customer-experience","meta":{"updatedAt":"2022-10-26T21:11:35.937+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"The recent explosion in the popularity of handmade and customized goods is unsurprising. It's the consumer's somewhat predictable response to a market inundated with mass produced, generic items that fail to express individuality or make a buyer feel special in any way. The desirability of unique goods has much to do with one of our most basic psychological needs, a sense of identity. If I make the decision to spend money at your company, at the very least, I expect to feel that you acknowledge me as an individual and that you are willing to communicate with me as a person and not as a number on your contact list."}]},{"type":"paragraph","children":[{"type":"span","value":"The new face of CRM: Customer experience"}]},{"type":"paragraph","children":[{"type":"span","value":"It's this need that is driving a revolution in the way that savvy companies are thinking about CRM and the \"customer experience\". Research recently published by Gartner suggests that CRM applications will be one of the primary drivers of the increase in software spend throughout 2013 and into 2014. It's fast emerging as the top software investment priority. Key to this growth is a revised definition of CRM. One that takes advantage of the myriad new media options available to develop more meaningful customer relationships. So what has CRM become and how can you stay ahead of the curve?"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Don't just talk, engage."}]},{"type":"paragraph","children":[{"type":"span","value":"With the rise of social media, engagement with your customer base has become more accessible than ever, but this certainly doesn't mean that more of us are doing it correctly. Successfully engaging with your customers hinges using the "},{"type":"span","marks":["strong","emphasis"],"value":"right channel"},{"type":"span","value":" to "},{"type":"span","marks":["strong","emphasis"],"value":"share relevant"},{"type":"span","value":" and valuable information and making it easy and worthwhile for customers to reply and interact with you. Whatever channel you use to talk to your customers, make sure it allows them to talk back."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"A need for speed."}]},{"type":"paragraph","children":[{"type":"span","value":"Immediacy is a luxury that we have become accustomed to, so much so that leaving customers waiting for information for even just a few minutes too long can be a deal breaker. Consider the time value of the messages you send and pick your channels accordingly. Use SMS, for example, to send time-sensitive alerts and service updates and use email when communicating longer messages or when sharing images."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Relationships, not transactions."}]},{"type":"paragraph","children":[{"type":"span","value":"Key to building customer relationships that transcend simple trade is offering value, over and above your product or service. Maybe you have access to important information that you can share with your customers? Perhaps you could use existing resources to enrich or simplify their lives? Something as simple as a quick SMS warning of low stock levels or a delivery delay can circumvent frustration and go a long way to making customers feel appreciated and cared for. CRM has become about so much more than answering phones and making deliveries on time. Now customers expect to feel acknowledged as individuals and communicated with on their own terms. They want personalized, relevant information, and they want it immediately. You can meet these new demands by pairing the right messages with the right channels, by adapting and learning from relevant customer feedback and by equipping yourself with the tools needed to accurately monitor and report on the success or failure of your customer interactions. For more on CRM and how SMS can help to transform your customer experience, be sure to download "},{"url":"/whitepapers/customer-relationship-management/energize-your-crm-program-with-two-way-sms/","type":"link","children":[{"type":"span","value":"Energize your CRM program with two-way SMS"}]}]}]}}}},{"seo":{"title":"Clickatell hackathon winners - The Green Arrows - 5th place","description":"For the Clickatell hackathon, team Green Arrows created an app that enables you to send SMS messages to established groups of your Google contacts.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633093484-istock68645283xxxlarge-300x122.jpg?auto=format","id":"DatoCmsAsset-25857052"}},"internalName":"Clickatell hackathon winners - The Green Arrows - 5th place","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633093484-istock68645283xxxlarge-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633093484-istock68645283xxxlarge-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633093484-istock68645283xxxlarge-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633093484-istock68645283xxxlarge-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYQDhgODQ8NDh0NFg0YFxMgGBYVFiEmKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Oy8vOzs7Ozs7NS8vOzs1Ly8vNTs7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAABBgMEBQD/xAAhEAABBAEDBQAAAAAAAAAAAAACAAEFkQMEESITFCMyM//EABcBAAMBAAAAAAAAAAAAAAAAAAMEBQH/xAAeEQAABQUBAAAAAAAAAAAAAAAAAQITIQQREjEyA//aAAwDAQACEQMRAD8ADRkQLP5RtUMkNEnld+qNpafIe/uVqNzPd+RWsriU4UhGjwtyNTVQsM2b7DaCT9bkPuH5la5VPA1NlIKrG+h//9k="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633093484-istock68645283xxxlarge-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYQDhgODQ8NDh0NFg0YFxMgGBYVFiEmKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Oy8vOzs7Ozs7NS8vOzs1Ly8vNTs7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAABBgMEBQD/xAAhEAABBAEDBQAAAAAAAAAAAAACAAEFkQMEESITFCMyM//EABcBAAMBAAAAAAAAAAAAAAAAAAMEBQH/xAAeEQAABQUBAAAAAAAAAAAAAAAAAQITIQQREjEyA//aAAwDAQACEQMRAD8ADRkQLP5RtUMkNEnld+qNpafIe/uVqNzPd+RWsriU4UhGjwtyNTVQsM2b7DaCT9bkPuH5la5VPA1NlIKrG+h//9k="}},"id":"DatoCmsTemplateArticle-62247344","title":"Clickatell hackathon winners - The Green Arrows - 5th place","slug":"clickatell-hackathon-winners-the-green-arrows-5th-place","meta":{"updatedAt":"2022-10-26T21:11:15.284+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Clickatell Hackfest winners"}]},{"type":"paragraph","children":[{"type":"span","value":"We're back and chomping at the bit to get into the countdown of our Clickatell Hackathon winners! If you don't know what we're talking about, check out last week's post "},{"url":"/articles/technology/a-clickatell-hackfest/","type":"link","children":[{"type":"span","marks":["emphasis"],"value":"A Clickatell Hackfest"}]},{"type":"span","value":". Now we always believed we had some rockstar staff here at Clickatell, but no one could have anticipated just how impressive our teams' creations would be.  So without further ado, let's take a look at the 5th place winners. Legend tells of a team from a faraway land (the 7th floor), The Green Arrows, a ragtag clan of heroes from the realms of Products and Engineering. Their destiny, to create an application that would stretch across the vast expanse of your AndroidTM address book and make targeted communications simpler and much more efficient."}]},{"type":"paragraph","children":[{"type":"span","value":"The Green Arrows created the aptly named, Bullseye. It's an app that allows you to send SMS messages to established groups of your Google contacts. Most modern smartphones can automatically sync with your Google contacts, and the team realized that many users were copying their Google contacts to another platform, in order to send SMS to groups of their contacts."}]},{"type":"paragraph","children":[{"type":"span","value":"Using Bullseye, designed for one-man operations and small businesses, a user can sign up for a Clickatell API account (which instantly gives you global reach), quickly and easily, and be sending important messages to groups of their contacts in minutes. It's their way of making it possible to leverage data you already have on your phone, without requiring any other hardware or software components. As a positive side-effect, users are also encouraged to sort their Google contacts into relevant groups, which makes for much more efficient sending of email to groups in the future."}]},{"type":"paragraph","children":[{"type":"span","value":"Take a look at the Bullseye code on "},{"url":"https://github.com/clickatell/clickatell-bullseye","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["emphasis"],"value":"Github"}]},{"type":"span","marks":["emphasis"],"value":" to see what this team managed to pull off in just 24 hours."},{"type":"span","value":" Next week? we talk to the team who took 4th place. We'll take a peek under the hood of the app they put together and find out why they're so passionate about sharing."}]},{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"* Clickatell has no affiliation with this API and API's created during this Hackathon is not currently supported by Clickatell. "}]}]}}}},{"seo":{"title":"When it comes to two-factor authentication, you have options","description":"Two-factor authentication is an excellent solution when it comes to security for your website. 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By encouraging your users to enable two-step on their account (or requiring it), you help protect their account, and in turn, your business from hackers. It's a no-brainer when your user base hits a certain threshold, but also an area where many developers don't know where to get started."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What does it take to enable two-factor authentication?"}]},{"type":"paragraph","children":[{"type":"span","value":"Enabling two-factor authentication on your app or service is a reasonably simple process. You've likely already set up the first step: a username and password. To set up the second step, you'll need to decide where and how users will receive that second one-time password to confirm their identity. The easiest and most popular choice for that, of course, is through SMS , simply because most users will have their own mobile phone and have it handy when they're trying to log in."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What options do I have when it comes to SMS?"}]},{"type":"paragraph","children":[{"type":"span","value":"You can build your authentication system in-house if you're feeling adventurous or create it using an open-source solution (think Google Authentication) or full-package provider. Unless you select a full-service, you'll still be on your own when it comes to selecting an SMS provider to send all those authentications."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What should I look for in an SMS provider?"}]},{"type":"paragraph","children":[{"type":"span","value":"The SMS service you choose for your two-factor authentication can be as important as implementing the service itself. When you're looking for the right solution, make sure the provider you choose offers coverage where your users live and work and can handle the amount of traffic you're about to throw at it. You also need to ensure the service will work with your code and that the cost involved isn't going to cut considerably into your company's profits. There's a lot to think about throughout the process, and a lot of small things you can miss if you're not paying attention. Need a little help? We've created a basic guide that will help you determine what service provider is the perfect fit for your needs: "},{"url":"/articles/information-security/cybersecurity-and-how-2fa-can-assist/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["emphasis"],"value":"Cybersecurity and how 2FA can assist"}]},{"type":"span","marks":["emphasis"],"value":"."}]}]}}}},{"seo":{"title":"Clickatell hackathon winners - Databook by Trinity - 3rd place","description":"This week we take a look at the 3rd place winners of the Clickatell hackathon. 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This week we take a look at 3rd place winners, team Trinity. In a bid to simplify and truly mobilize data management, they created a brilliantly elegant solution that they dubbed Databook."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What is Databook?"}]},{"type":"paragraph","children":[{"type":"span","value":"Databook is an API, designed to make detailed management of an address book, and sending messages to those contacts, as simple as possible. The team managed to get the core functionality working in just 24 hours for the Hackathon, but Databook was designed to be easy to augment with additional functionality, including social media connectivity."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"What can it do? "},{"type":"span","marks":["strong","emphasis"],"value":"    "}]},{"type":"paragraph","children":[{"type":"span","value":"The most exciting feature of Databook is the management of your contacts from anywhere, at any time. Via a simple API connection, you can add new contacts, edit existing contacts or delete them. Databook contacts are stored in the cloud, so space is never a concern. Team Trinity recognized the problem that many small operations face, with contacts spread out over various platforms. Databook offers you a solution to this problem by allowing you to effortlessly sync all your contacts to a cloud-based database, that can be exported anywhere. It's quick and easy address book consolidation."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Want to message a group of contacts that meet certain criteria?"}]},{"type":"paragraph","children":[{"type":"span","value":"The Databook API allows you to perform advanced searches of your stored data. The team even demoed the ability to search contacts by birth month! Security is an obvious concern for such a system, so Trinity used a token-based system to keep the bad guys out. When a user logs into Databook, they receive an authorization token which is required to start their session. Check out team Trinity's code for Databook on "},{"url":"https://github.com/clickatell/clickatell-hackathon-databook","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["emphasis"],"value":"Github"}]},{"type":"span","value":" Next up, we'll be getting under the skin of silver medal winners \"Free Loaders\", with their incredible app that allows devs to test their project under real-world traffic conditions. Stay tuned! ? "},{"type":"span","marks":["emphasis"],"value":"* Clickatell has no affiliation with this API and API's created during this Hackathon is not currently supported by Clickatell. "}]}]}}}},{"seo":{"title":"Clickatell hackathon winners - The Free Loaders - 2nd place","description":"It's the next installment of our look back at our in-house Hackathon! 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It's the next installment of our look back at Hacklab 2013, our in-house Hackathon that put teams of Clickatellians head-to-head in a mobile app creation battle of epic proportions. This week, we take a look at an entry that should get mobile devs exceptionally excited!"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Free Loader"}]},{"type":"paragraph","children":[{"type":"span","value":"Was created by a multi-talented team who affectionately dubbed themselves \"The Freeloaders\". In essence, it's a test interface designed to simulate real-world traffic conditions/profiles against a simulation API. The app is designed to take the guesswork and stress out of developing systems that will need to handle heavy message traffic. If you've ever been responsible for hitting the big red ON button, before being able to test your app under real-world conditions, then you know how valuable this app could be."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"How it works:"}]},{"type":"paragraph","children":[{"type":"span","value":"In a bid to take the win at Hacklab 2013, The Free Loaders made their app deceptively simple and easy to use. Step 1: Using Free Loader's web interface or API, you register your app for load testing. Step 2: The app runs simulated connections to your app, for the duration you specify. Step 3: Monitor results in real-time and then share your results with team members, or the world! As if its core functionality wasn't enough, there's so much more to this awesome testing platform."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"It allows full integration with Clickatell, without having to register an account"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"It generates tailored load conditions, for testing under user-specified conditions"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Using it requires no commercial agreement, license or hardware costs"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"A simple, easy to use interface"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Automated QA (a script that runs itself)"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Provides easy to and throughput analytics (in portable HTML reports)"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"It's absolutely free to use!"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"We're incredibly proud of The Free Loaders for building such a useful app for mobile devs, let alone doing it in under 24 hours. To see how Free Loader works, check out the code on "},{"url":"https://github.com/clickatell/freeloader","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong"],"value":"Github."}]}]},{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"* Clickatell has no affiliation with this API and API's created during this Hackathon are not currently supported by Clickatell."}]}]}}}},{"seo":{"title":"New ICASA regulation: How your messages to South Africa will be affected","description":"New regulation may have far-reaching implications for mobile service operators. This blog aims to explain the changes imposed by the new regulation","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633175452-istock000039072624large-s-300x122.jpg?auto=format","id":"DatoCmsAsset-25988247"}},"internalName":"New ICASA regulation: How your messages to South Africa will be affected","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633175452-istock000039072624large-s-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633175452-istock000039072624large-s-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633175452-istock000039072624large-s-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633175452-istock000039072624large-s-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDRIUDhUNDg0NDhENDg0OFxwlGCIfIiEmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Oy87OzsvLy81NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAGBwECBQD/xAAeEAABAwQDAAAAAAAAAAAAAAAAAQMFAgQRNCEzcf/EABUBAQEAAAAAAAAAAAAAAAAAAAQF/8QAGREAAwEBAQAAAAAAAAAAAAAAAQIhABED/9oADAMBAAIRAxEAPwBoyF/S2wuAFmJVFVcBJK66i/lOxfSYKbn+cGrdz1bDHBxiymuQNVRzFd7v/9k="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633175452-istock000039072624large-s-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDRIUDhUNDg0NDhENDg0OFxwlGCIfIiEmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Oy87OzsvLy81NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAGBwECBQD/xAAeEAABAwQDAAAAAAAAAAAAAAAAAQMFAgQRNCEzcf/EABUBAQEAAAAAAAAAAAAAAAAAAAQF/8QAGREAAwEBAQAAAAAAAAAAAAAAAQIhABED/9oADAMBAAIRAxEAPwBoyF/S2wuAFmJVFVcBJK66i/lOxfSYKbn+cGrdz1bDHBxiymuQNVRzFd7v/9k="}},"id":"DatoCmsTemplateArticle-62248105","title":"New ICASA regulation: How your messages to South Africa will be affected","slug":"new-icasa-regulation-how-your-messages-to-south-africa-will-be-affected","meta":{"updatedAt":"2022-10-26T21:10:08.261+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"ICASA South Africa - new regulations"}]},{"type":"paragraph","children":[{"type":"span","value":"ICASA, the regulator for the South African communications sector, plans to implement a new regulation from as early as 02 October 2014. This new regulation may have far-reaching implications for mobile service operators in South Africa. This blog aims to explain the changes imposed by the new regulation and to demonstrate how they might affect your service."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"There are three important changes imposed by the regulation:"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Change 1: Short code services number change"}]},{"type":"paragraph","children":[{"type":"span","value":"When you register for a short code in South Africa, you simultaneously get four long numbers as well. These long numbers are associated with your registered short code - one for each mobile network operator (MNO). When your recipients receive a reply message from you, the recipient will see one of your 10-digit numbers as the sender (depending on which MNO they use). Your existing 10-digit number will change to a new 10-digit number starting with \"090\" with the implementation of the new ICASA regulation. These 10-digit numbers (sender ID's) are often the only way that a recipient can confirm that the message is truly coming from you, and not a fraudster. Note: Your Short Code and the way it works will not change. Only the long number will change."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The Impact:"}]},{"type":"paragraph","children":[{"type":"span","value":"Once the new number ranges are available, they may need to be changed on your systems depending on how you implemented the service in your systems. Should you feel that your users may be suspicious of the impending number change you may also choose to send a notification to your customers, so as to avoid suspicion of fraud and to negate user frustration. This is particularly important for mobile financial service providers, whose users are exceptionally security conscious."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Example:"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS delivered to a handset would have yielded this number on the phone: +278212345671234 (different number on each network) After these changes, your customers will probably see a number like +279012345671234 (same length but different number)."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Change 2: Tagged long number and dedicated long number ranges change"}]},{"type":"paragraph","children":[{"type":"span","value":"Many customers send multiple campaigns to subscribers over a short period. In many cases, recipients are required to reply (with \"YES\" for example) to several campaigns simultaneously. This can make it difficult to differentiate which campaigns the subscriber has replied to. Clickatell has helped to solve this problem by implementing tagged 10-digit number ranges. With the new regulation, the self-managed tagged number ranges (where you are able to tag the 10 digit number with additional digits yourself) will be discontinued. New 14-digit numbers will be issued to replace these. All dedicated Long Numbers will also change from 10-digit numbers to new 14-digit numbers."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The Impact:"}]},{"type":"paragraph","children":[{"type":"span","value":"As a result of the new regulation, tagged number ranges will no longer be permitted and you will not be able to tag on digits to your long number. You may be issued with a batch of 14-digit long numbers which you will need to use to achieve the same result as tagging a 10-digit number. If you have a dedicated long number, you will be allocated a new 14-digit long number. This means that there may be development required on your system to implement the new 14-digit long numbers to continue with your service."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Example:"}]},{"type":"paragraph","children":[{"type":"span","value":"You probably received a number form us such as +27821234567 and we allowed you to build longer numbers such as +278212345671111 or +278212345672222 After these changes, you will not receive a 10 digit number; we will allocate individual 14-digit numbers such as +279412345671111 or +279412345675656"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Change 3: MT number changes"}]},{"type":"paragraph","children":[{"type":"span","value":"Apart from the two major changes above, all customers sending messages to South Africa will see a change in numbers displayed. This will require no action on your part, unless you want to inform your clients of the number change. Below are two examples of what to expect:"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Example 1: Sending messages"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS delivered to a handset would have yielded this number on the phone: +27820070220 (different number on each network) After these changes, your customers will probably see a number like +279612345671234 (different length and different number)"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Example 2: Sending messages through Communicator:"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS delivered to a handset would have yielded this number on the phone: +278212345671234 After these changes, your customers will probably see a number like +279612345671234 (same length but a different number) Different customers implemented different solutions. These are only examples, which may differ depending on the way you use our service. We hope that this has helped to clarify the changes and their potential impacts on your services. Remember, we are always on hand to assist you over this transitory period. You can contact "},{"url":"mailto:support@clickatell.com","type":"link","children":[{"type":"span","value":"Clickatell Support"}]},{"type":"span","value":", available 24/7/365, or your account manager. We are, furthermore, coordinating an effort to have the implementation of the regulation postponed, in order to allow more time for those who haven't yet made the necessary arrangements. For more information, we suggest that you review the "},{"url":"https://www.icasa.org.za/legislation-and-regulations/numbering-plan-regulations-1","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Numbering Plan Regulations"}]},{"type":"span","value":" on the ICASA website."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"UPDATE "}]},{"type":"paragraph","children":[{"type":"span","value":"On 18 September 2014, iCASA agreed to postpone the implementation of the new regulation to 2015 at the earliest. Thanks to everyone who supported us in our petition. We will provide our customers with updates on the implementation of the new regulation."}]}]}}}},{"seo":{"title":"Tom Hanks' typewriter app clacks its way to fame","description":"Tom Hanks’ Hanx Writer is available free of charge and has, in a very short period of time, become the top ranked free app on Apple's App Store.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633175611-istock000022947685large-s-300x121.jpg?auto=format","id":"DatoCmsAsset-25988248"}},"internalName":"Tom Hanks' typewriter app clacks its way to fame","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633175611-istock000022947685large-s-300x121.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633175611-istock000022947685large-s-300x121.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633175611-istock000022947685large-s-300x121.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633175611-istock000022947685large-s-300x121.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQCAgSDhINDhgNDQ0NFhUNFg0NFxUZGBYfFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDscIig7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAFAAQG/8QAHhAAAgIBBQEAAAAAAAAAAAAAAAEEBRICIjEyMwP/xAAWAQADAAAAAAAAAAAAAAAAAAACAwX/xAAaEQACAgMAAAAAAAAAAAAAAAAAAQIRAwQS/9oADAMBAAIRAxEAPwCrJusGhCDdZfNGPm9kJV/ig4RQGxKkPTbXS9HJAGa9pB/CJLyOz//Z"},"width":300,"height":120.99999999999999},"url":"https://www.datocms-assets.com/54467/1633175611-istock000022947685large-s-300x121.jpg?auto=format","width":300,"title":null,"height":121,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQCAgSDhINDhgNDQ0NFhUNFg0NFxUZGBYfFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDscIig7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAFAAQG/8QAHhAAAgIBBQEAAAAAAAAAAAAAAAEEBRICIjEyMwP/xAAWAQADAAAAAAAAAAAAAAAAAAACAwX/xAAaEQACAgMAAAAAAAAAAAAAAAAAAQIRAwQS/9oADAMBAAIRAxEAPwCrJusGhCDdZfNGPm9kJV/ig4RQGxKkPTbXS9HJAGa9pB/CJLyOz//Z"}},"id":"DatoCmsTemplateArticle-62248331","title":"Tom Hanks' typewriter app clacks its way to fame","slug":"tom-hanks-typewriter-app-clacks-its-way-to-fame","meta":{"updatedAt":"2022-10-26T21:09:49.761+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Hanks typewriter app"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"The star of celluloid classics such as "},{"type":"span","marks":["strong","emphasis"],"value":"Philadelphia"},{"type":"span","marks":["strong"],"value":" and "},{"type":"span","marks":["strong","emphasis"],"value":"Forrest Gump"},{"type":"span","marks":["strong"],"value":" has been inspired by the typewriter to create one of the world’s fastest-downloaded app."}]},{"type":"paragraph","children":[{"type":"span","value":"Tom Hanks’ Hanx Writer is available free of charge and has, in a very short period of time, become the top ranked free app on Apple's App Store. It merges the tech advancements of the 21st century with the old-world glamour of typewriters – ideal for those hankering after a bygone era."}]},{"type":"paragraph","children":[{"type":"span","value":"By fusing the characteristics of the old-fashioned typewriter with the modern, sleek iPad, Hanks and his team have created something truly novel. The Hanx Writer adds a little magic to word processing and, because documents crafted on The Hanx Writer can easily be emailed and printed, that magic can be shared and transferred."}]},{"type":"paragraph","children":[{"type":"span","value":"What users love is that it sounds, acts and looks like a real typewriter – except that it’s digital. This means it comes with the satisfying clackety-clack of typewriter keys (which is apparently what inspired Hanks to create the app) but, of course, it’s far easier to correct mistakes."}]},{"type":"paragraph","children":[{"type":"span","value":"Hanks has previously been very vocal about his love for old-fashioned typewriters, which he began collecting in 1978. The passion that he has for these little word makers is tangible in the app, and most reviewers agree that The Hanx Writer encapsulates everything that is loved about these iconic machines."}]},{"type":"paragraph","children":[{"type":"span","value":"The actor, director, scriptwriter and now app creator has tweeted that he hopes people use The Hanx Writer \"...For the love letter that has to look, you know, special. For the nine paragraphs that leap out of your mind...\"."}]},{"type":"paragraph","children":[{"type":"span","value":"Judging by the number of app downloads to date, it would seem that many love letters – and perhaps even some great literary works – will be created on the Hanx Writer."}]}]}}}},{"seo":{"title":"Software round-up: Google Chromecast","description":"Google Chromecast, the revolutionary dongle that can turn your ordinary TV into a smart TV, has received mixed reviews all over the world.","twitterCard":null,"image":null},"internalName":"Software round-up: Google Chromecast","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":null,"id":"DatoCmsTemplateArticle-62248548","title":"Software round-up: Google Chromecast","slug":"software-round-up-google-chromecast","meta":{"updatedAt":"2022-10-26T21:09:31.606+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Chromecast software review"}]},{"type":"paragraph","children":[{"type":"span","value":"Google Chromecast, the revolutionary dongle that can turn your ordinary TV into a smart TV, has received mixed reviews all over the world. The fact that it launched at the unbelievably low price of just $35 (roughly R375), however, already has it in the favour of many users. Essentially, what the Chromecast can do is exactly what its name says - it casts audio and videos from a Google Chrome browser onto a television set."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"We've rounded up the top five pros of using a Google Chromecast:"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Installation is as easy as our "},{"url":"/products/platform/","meta":[{"id":"title","value":"Developers' Central SMS gateway | Clickatell"}],"type":"link","children":[{"type":"span","marks":["strong"],"value":"SMS Gateway"}]}]},{"type":"paragraph","children":[{"type":"span","value":"Installation takes no longer than a few minutes. The instructions are easy to follow, and prompts are given along the way."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"It's one of the smallest devices around"}]},{"type":"paragraph","children":[{"type":"span","value":"It's no bigger than a flash stick and fits into the side of the TV."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Your phone or tablet acts as your remote control"}]},{"type":"paragraph","children":[{"type":"span","value":"It doesn't get much more convenient than this: search and select what you want to watch or listen to from your phone or tablet."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"\n"},{"type":"span","marks":["strong"],"value":"You can still do other stuff on your phone or tablet while you're using it as a remote"}]},{"type":"paragraph","children":[{"type":"span","value":"Unlike its counterparts, Google Chromecast will still allow you to send and receive messages and phone calls without having to interrupt viewing."}]}]}}}},{"seo":{"title":"How your start-up could win a trip to Silicon Valley","description":"This trip is the grand prize in the Start-Up South Africa conference. 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There they will have access to knowledge, expertise and mentors who will give guidance on expanding their business?"}]},{"type":"paragraph","children":[{"type":"span","value":"This trip is the grand prize in the Start-Up South Africa conference presented by SiMODiSA at the CTICC in Cape Town on 10 October (10-10-2014). The SiMODiSA Association was co-founded by Clickatell CEO Pieter de Villiers, with the aim of identifying the barriers that SMEs and start-ups face, as well as determining what can be done to overcome these challenges."}]},{"type":"paragraph","children":[{"type":"span","value":"An industry-led initiative developed by key stakeholders in South Africa's public and private sectors, SiMODiSA builds on research undertaken by the Impact Trust, a non-profit advocacy organization. According to a "},{"url":"http://connection.ebscohost.com/c/articles/50746389/issues-sme-development-ghana-south-africa","meta":[{"id":"rel","value":"nofollow"}],"type":"link","children":[{"type":"span","value":"2010 report"}]},{"type":"span","value":" South African SMEs contribute 52-57% to the country's GDP and 61% to employment, but only 10% are able to employ more than 50 people, due to various factors hindering their growth. The Start-Up South Africa conference will give entrepreneurs the chance to network with angel investors from around the world to overcome these barriers. Ten start-ups will go head-to-head on October 10th and present their business ideas to compete for the trip to Silicon Valley. You can buy tickets and find more information on the "},{"url":"http://www.simodisa.org/","type":"link","children":[{"type":"span","value":"SiMODiSA website"}]},{"type":"span","value":" and follow the action on the day in the "},{"url":"https://twitter.com/Start_UPSA","type":"link","children":[{"type":"span","value":"@Start_UPSA"}]},{"type":"span","value":" Twitter feed."}]}]}}}},{"seo":{"title":"Fire-QRVS: Fighting fire with SMS alerts","description":"Fire-QRVS is a rapid response verification system incorporating SMS alerts, which is being used by fire departments across North America to save lives.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633176001-istock70400299xxxlarge-fireqrvsjpg-300x117.jpg?auto=format","id":"DatoCmsAsset-25988254"}},"internalName":"Fire-QRVS: Fighting fire with SMS alerts","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633176001-istock70400299xxxlarge-fireqrvsjpg-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633176001-istock70400299xxxlarge-fireqrvsjpg-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633176001-istock70400299xxxlarge-fireqrvsjpg-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633176001-istock70400299xxxlarge-fireqrvsjpg-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQoPDhUWDRYOFRENDREOFx8ZGBYTFhUmHysjGh0oKRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAoQHDsdFh07Oy8vLy8vOy8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAGBQEA/8QAHhAAAQMEAwAAAAAAAAAAAAAAAAEDBAIFERMxMjP/xAAVAQEBAAAAAAAAAAAAAAAAAAAEBf/EABoRAAEFAQAAAAAAAAAAAAAAAAIAAQMiMRH/2gAMAwEAAhEDEQA/AHVwmN6lwoPnzUpcyV5qrrUKXLsAeNupUZ1xVWrjSrXJxEZ8zSgETcRDO2L/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633176001-istock70400299xxxlarge-fireqrvsjpg-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQoPDhUWDRYOFRENDREOFx8ZGBYTFhUmHysjGh0oKRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAoQHDsdFh07Oy8vLy8vOy8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAGBQEA/8QAHhAAAQMEAwAAAAAAAAAAAAAAAAEDBAIFERMxMjP/xAAVAQEBAAAAAAAAAAAAAAAAAAAEBf/EABoRAAEFAQAAAAAAAAAAAAAAAAIAAQMiMRH/2gAMAwEAAhEDEQA/AHVwmN6lwoPnzUpcyV5qrrUKXLsAeNupUZ1xVWrjSrXJxEZ8zSgETcRDO2L/2Q=="}},"id":"DatoCmsTemplateArticle-62248727","title":"Fire-QRVS: Fighting fire with SMS alerts","slug":"fire-qrvs-fighting-fire-with-sms-alerts","meta":{"updatedAt":"2022-10-26T21:08:47.102+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"QVRS rapid response verification system with SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"The Company develops unique safety and security solutions for various industries. One such solution is Fire-QRVS, a rapid response verification system incorporating SMS alerts, which is being used by fire departments across North America."}]},{"type":"paragraph","children":[{"type":"span","value":"The Fire-QRVS system integrates SMS, mobile apps and GPS to coordinate emergency response operations. The availability and response times of trucks, volunteers and firefighters is affordably communicated on the go. As SMS alerts remain on the responders' handsets, they are more reliable than pages, which disappear if the responders' pagers are turned down or off. Detailed information about the incident location and driving directions can also be provided. SMS alerts save time and saving time saves lives. Fire-QRVS makes incident management more efficient, intelligent and effective by expanding the range and reliability of communication, thus enabling all responders to stay in touch at the same time. Have a look at how Clickatell can help you to implement "},{"url":"/products/platform/","type":"link","children":[{"type":"span","value":"critical alerts"}]},{"type":"span","value":" in your business."}]}]}}}},{"seo":{"title":"ECI: Supporting broadband with our SMS gateway","description":"ECI Telecom provides equipment and support to the super-fast VDSL broadband network in the UK and use our SMS gateway for status reports.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633148704-hgasdfghjwerhj234567dfghf.jpg?auto=format","id":"DatoCmsAsset-25976800"}},"internalName":"ECI: Supporting broadband with our SMS gateway","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633148704-hgasdfghjwerhj234567dfghf.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633148704-hgasdfghjwerhj234567dfghf.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633148704-hgasdfghjwerhj234567dfghf.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633148704-hgasdfghjwerhj234567dfghf.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSCAgLDQoLDhgKFRUNDh0VFg4YFx8hGCIVIhUaKysvJh0oHhUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdFig7Oy8vOzs7OzsvOzs7OzsvOy87Ly87Oy8vOzsvOy87OzsvOy8vLy8vLy8vOy8vLy81L//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwABBP/EACEQAAEDBAEFAAAAAAAAAAAAAAIAAQQDBhExBRIUIlGR/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgME/8QAHBEAAQQDAQAAAAAAAAAAAAAAAQACAxIEITER/9oADAMBAAIRAxEAPwDXa3NxqmPJkwaXMxhjtg20kJaZF1bdMACLt9v9TM5pt1FgxsoR4iaZcFAXfBMqQLMJ/bqI4gajahnDbnS//9k="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633148704-hgasdfghjwerhj234567dfghf.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSCAgLDQoLDhgKFRUNDh0VFg4YFx8hGCIVIhUaKysvJh0oHhUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdFig7Oy8vOzs7OzsvOzs7OzsvOy87Ly87Oy8vOzsvOy87OzsvOy8vLy8vLy8vOy8vLy81L//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwABBP/EACEQAAEDBAEFAAAAAAAAAAAAAAIAAQQDBhExBRIUIlGR/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgME/8QAHBEAAQQDAQAAAAAAAAAAAAAAAQACAxIEITER/9oADAMBAAIRAxEAPwDXa3NxqmPJkwaXMxhjtg20kJaZF1bdMACLt9v9TM5pt1FgxsoR4iaZcFAXfBMqQLMJ/bqI4gajahnDbnS//9k="}},"id":"DatoCmsTemplateArticle-62248733","title":"ECI: Supporting broadband with our SMS gateway","slug":"eci-supporting-broadband-with-our-sms-gateway","meta":{"updatedAt":"2022-10-26T21:08:29.688+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"ECI partner with Clickatell"}]},{"type":"paragraph","children":[{"type":"span","value":"ECI Telecom provides equipment and support to the super-fast VDSL broadband network in the UK. The company operates to tight timescales and specifications, so real-time confirmation of completed maintenance is essential. Any problems identified by the engineers need to be addressed rapidly and technicians have to coordinate tasks without compromising speed or becoming prohibitively expensive. A mobile number was set up to send status reports via the "},{"url":"/products/platform/","type":"link","children":[{"type":"span","value":"Clickatell SMS Gateway"}]},{"type":"span","value":" to subscribing ECI team members."}]},{"type":"paragraph","children":[{"type":"span","value":"When performing checks, an engineer would send a message through the SMS gateway connecting to ECI's planning system. The message would identify the piece of equipment being checked, report on its status and identify any issues needing further attention. 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On several occasions, the Kubatana system has been the first channel to break important local news and its SMS subscriber list has grown to over 42 000 members, primarily through word of mouth. Kubatana has become a trusted and valuable source of information to the people of Zimbabwe and two-way SMS has transformed this information outlet into an interactive community. Clickatell's "},{"url":"/pricing-and-coverage/message-pricing/#","type":"link","children":[{"type":"span","value":"Two-Way Messaging and SMS Short Codes "}]},{"type":"span","value":"make it possible for your target audience to reply to your messages."}]}]}}}},{"seo":{"title":"Taxi Please: Secure bookings with two-factor authentication","description":"Find out how Clickatell's two-factor authentication service is being used by taxi drivers in Asia to connect with their passengers.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633161095-hgddy.jpg?auto=format","id":"DatoCmsAsset-25984291"}},"internalName":"Taxi Please: Secure bookings with two-factor authentication","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633161095-hgddy.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633161095-hgddy.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633161095-hgddy.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633161095-hgddy.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQDggLFg8ODiEQCwwNDh0NFhESFx8xGBYfFhUaHysjHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdHRw7Ly8vLy81Oy8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYD/8QAIhAAAQIDCQAAAAAAAAAAAAAAAQADAgYxBAURExQhMkJR/8QAFQEBAQAAAAAAAAAAAAAAAAAABQT/xAAZEQADAAMAAAAAAAAAAAAAAAAAAQIDEiH/2gAMAwEAAhEDEQA/AKlq/mo+wTT19M6fkFBWcn0p1wnIqUbgpsVvEkjOYZngs8J3QoebCcKoV2qD6jp//9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633161095-hgddy.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQDggLFg8ODiEQCwwNDh0NFhESFx8xGBYfFhUaHysjHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdHRw7Ly8vLy81Oy8vLy8vLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYD/8QAIhAAAQIDCQAAAAAAAAAAAAAAAQADAgYxBAURExQhMkJR/8QAFQEBAQAAAAAAAAAAAAAAAAAABQT/xAAZEQADAAMAAAAAAAAAAAAAAAAAAQIDEiH/2gAMAwEAAhEDEQA/AKlq/mo+wTT19M6fkFBWcn0p1wnIqUbgpsVvEkjOYZngs8J3QoebCcKoV2qD6jp//9k="}},"id":"DatoCmsTemplateArticle-62249017","title":"Taxi Please: Secure bookings with two-factor authentication","slug":"taxi-please-secure-bookings-with-two-factor-authentication","meta":{"updatedAt":"2022-10-26T21:07:56.173+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS 2fa bookings"}]},{"type":"paragraph","children":[{"type":"span","value":"The language barrier often makes it difficult for taxi drivers in Asia to communicate with their passengers. Professional application developers Imagine Room created Taxi Please to seamlessly connect passengers to taxi drivers at the click of a button."}]},{"type":"paragraph","children":[{"type":"span","value":"A passenger in a foreign country can feel safe using the taxi booking app, thanks to the added security of two-factor authentication."}]},{"type":"paragraph","children":[{"type":"span","value":"Taxi Please provides free booking and translation services, enabling passengers to give a driver additional instructions through the app or simply to call the driver directly. By calculating the passenger's current location and destination, the app will supply an estimate of the taxi's arrival time and the cost of the trip."}]},{"type":"paragraph","children":[{"type":"span","value":"By removing the language barrier, Taxi Please has improved the efficiency and service of taxi associations across Asia. 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However, you should never rest on your laurels. Today's savvy "},{"type":"span","marks":["emphasis"],"value":"Mad Men"},{"type":"span","value":" (and women) are constantly on the lookout for ways to strengthen marketing campaigns, whether it's through more sophisticated reporting, new marketing channels or by devising fresh positioning."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"\"Change is neither bad nor good, it simply is.\" "}]},{"type":"paragraph","children":[{"type":"span","value":"Don Draper is such a big fan of change, he smoothly took another man's identity without blinking an eye. In the context of an agency, one of the strongest examples where change was embraced was when Harry Crane brought in an IBM 360 supercomputer to assist with media planning and wow clients. Technology and marketing automation is here to stay and smart marketers learn to embrace it."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"\"Success comes from standing out, not fitting in.\"               "}]},{"type":"paragraph","children":[{"type":"span","value":"As the marketing arena becomes more and more oversaturated, brands have to work that much harder to stand out. The brands that do this well often challenge the norms of society - just like Don and his team challenged the stereotypical Ponds adverts of the early 1960s that depicted women as housewives, mothers or sex objects. When a psychologist suggests that the angle be that Ponds improves women's' marriageability, Don decides to instead stand out with a marketing campaign that focuses on self-empowerment. Sometimes it pays to be bold - like the time Don pitched the nostalgic Kodak campaign, giving the client the opposite of what they briefed but entirely what they needed."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"\"If you don't like what's being said, change the conversation.\""}]},{"type":"paragraph","children":[{"type":"span","value":"Probably one of the most memorable Don quotes, it came from an episode in which angry New Yorkers protested against developers who planned to tear down Penn Station to build Madison Square Garden. In a brilliant brand-building exercise, Don painted the new development not just as a stunning new public space but as a new beginning for the city. Brand building is all about changing perception and turning attention away from reality. When the Lucky Strike account and Don's job were on the line, he came up with the genius line \"it's toasted\". It didn't matter that all cigarettes were in essence toasted or detrimental to your health. He changed the conversation to make consumers feel safe in smoking, with feelings of comfort and homeliness."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"\"Fear stimulates my imagination.\""}]},{"type":"paragraph","children":[{"type":"span","value":"A healthy dose of apprehension works wonders in any business. If a new direction is making you feel uneasy, that is probably a good thing. Trust your gut instincts and you will reap the rewards. Luckily, these days there are many types of media where you can experiment without spending a TV campaign-sized budget. Doing things like AB testing on your most popular web pages or a low run SMS campaign can help you gauge a new target market or idea. In today's always-on world, marketers face more challenges than ever to stay ahead, stand out and be heard. Smart marketers turn to mobile marketing to amplify their marketing campaigns. For more ideas on using SMS in your marketing campaign, "},{"url":"/whitepapers/digital-marketing/mobile-marketing-guide-2nd-edition/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"download Clickatell's Mobile Marketing Guide."}]}]}]}}}},{"seo":{"title":"The spectacular mobile phone revolution in Africa","description":"Clickatell examines the spectacular growth of mobile phone services in Africa; the second-largest market in the world.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633176909-istock000030707594large.jpg?auto=format","id":"DatoCmsAsset-25988616"}},"internalName":"The spectacular mobile phone revolution in Africa","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633176909-istock000030707594large.jpg?auto=format&w=2068","srcSet":"https://www.datocms-assets.com/54467/1633176909-istock000030707594large.jpg?auto=format&dpr=0.25&w=2068 517w,\nhttps://www.datocms-assets.com/54467/1633176909-istock000030707594large.jpg?auto=format&dpr=0.5&w=2068 1034w,\nhttps://www.datocms-assets.com/54467/1633176909-istock000030707594large.jpg?auto=format&w=2068 2068w","sizes":"(min-width: 2068px) 2068px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIDwgQCgoPDhIQDRcQGhQVFhgVFxklGBYTGhYeHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OGBAQHDseFh0vLzUvLy87Oy8vLy8vLy8vLy8vLzUvLy8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYE/8QAIRAAAQIEBwAAAAAAAAAAAAAAAAYRAQMEBQISEyMxMlH/xAAWAQADAAAAAAAAAAAAAAAAAAAAAgP/xAAZEQADAQEBAAAAAAAAAAAAAAAAAVESYRH/2gAMAwEAAhEDEQA/ALmYqMer4YaxT55jOKKnuJ6mO+GejNqF1blCwE3b+IAHjpPSh//Z"},"width":2068,"height":840},"url":"https://www.datocms-assets.com/54467/1633176909-istock000030707594large.jpg?auto=format","width":2068,"title":null,"height":840,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIDwgQCgoPDhIQDRcQGhQVFhgVFxklGBYTGhYeHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OGBAQHDseFh0vLzUvLy87Oy8vLy8vLy8vLy8vLzUvLy8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYE/8QAIRAAAQIEBwAAAAAAAAAAAAAAAAYRAQMEBQISEyMxMlH/xAAWAQADAAAAAAAAAAAAAAAAAAAAAgP/xAAZEQADAQEBAAAAAAAAAAAAAAAAAVESYRH/2gAMAwEAAhEDEQA/ALmYqMer4YaxT55jOKKnuJ6mO+GejNqF1blCwE3b+IAHjpPSh//Z"}},"id":"DatoCmsTemplateArticle-62249382","title":"The spectacular mobile phone revolution in Africa","slug":"the-spectacular-mobile-phone-revolution-in-africa","meta":{"updatedAt":"2022-10-26T21:07:14.515+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Cell phone users in Africa"}]},{"type":"paragraph","children":[{"type":"span","value":"Mobile phone service is gaining by leaps and bounds in Africa. Indeed, so many Africans have subscribed to wireless service that the "},{"url":"http://www.ibtimes.com/mobile-phone-service-skyrocketing-africa-huge-potential-further-growth-368030","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" continent is now the second-largest market in the world"}]},{"type":"span","value":" – having supplanted Latin America – and behind only Asia, the top market."}]},{"type":"paragraph","children":[{"type":"span","value":"The expansion of mobile phones is likely to revolutionize Africa, a land plagued by poverty, disease, wars, and political corruption."}]},{"type":"paragraph","children":[{"type":"span","value":"International Business Times spoke with one of Africa's top mobile phone executives about the future of wireless service on the continent. "},{"url":"http://www.ibtimes.com/topic/south-africa","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"South African"}]},{"type":"span","value":"-based Pieter de Villiers is the chief executive of Africa's largest mobile messaging provider, Clickatell."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"IB TIMES:"}]},{"type":"paragraph","children":[{"type":"span","value":"Mobile phone service is booming on the African continent with over 600 million subscribers. But how can this development translate into improving the economy when so much of Africa is beset with civil wars, political corruption, poor infrastructure, and poor health care?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"DE VILLIERS:"}]},{"type":"paragraph","children":[{"type":"span","value":"Africa's natural resources, growing stability, and increasing the middle class present a significant opportunity for both commercial and societal advancements. The key area of development is indeed commerce and finding sustainable ways for communities to interact and transact with each other inefficient, trusted ways."}]},{"type":"paragraph","children":[{"type":"span","value":"Africa's mobile operators and banks have been quick to realize that while 60 percent of Africa's population has no access to banking facilities, over 50 percent of the adult population in Africa has access to a mobile phone, which makes the move to mobile-banking a natural transition. Broad-based accessibility and availability of banking services at a reasonable cost could have a liberating impact on the majority of the African population, including those sections that do not have access to traditional banking channels."}]},{"type":"paragraph","children":[{"type":"span","value":"For the African public itself, the benefits of mobile banking relieve significant 'pain points' associated with traditional banking. Customers no longer have to travel vast distances of several hours to reach traditional bank branches that are especially congested at the beginning and middle of the month when most paychecks are delivered."}]},{"type":"paragraph","children":[{"type":"span","value":"Financial institutions will benefit by affording themselves the opportunity to address their ever-rising costs by using mobile banking as a relatively cost-effective self-service channel. In addition, Clickatell expects that when the adoption of mobile banking services reaches its prime in Africa, it will transform lives and livelihoods, not just by connecting Africa's impoverished masses to the infrastructure of the digital economy, but also by enabling Africans to become digital producers and innovators."}]},{"type":"paragraph","children":[{"type":"span","value":"Moreover, pre-paid mobile top-up services like the one offered by Clickatell, offers customers in the emerging markets a real-time, direct, pre-paid airtime solution. This differs from the traditional 'indirect' pre-paid top-up methods in that no pre-paid PINs [personal identification number] or vouchers are required. A pre-paid top-up solution like this stimulates local entrepreneurial opportunities as purchases are supported through various local service channels and customers are empowered, having direct control over their airtime."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"IBTIMES:"}]},{"type":"paragraph","children":[{"type":"span","value":"What are some other ways mobile service can help the lives of ordinary Africans?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"DE VILLIERS:"}]},{"type":"paragraph","children":[{"type":"span","value":"Other ways in which the mobile phone plays a vital role in enhancing the economic and social well-being of mobile users and their families in the emerging markets are directly related to SMS [short message service] messaging. For example, farmers can use their phones to receive weather reports, harvest prices, information about fertilizers all by SMS. With this valuable information at hand, they can plan better and increase their crop yields."}]},{"type":"paragraph","children":[{"type":"span","value":"Mobile phones and SMS also play a vital role in improving peoples' lives in the emerging markets, by giving patients access to valuable medical information. For example, mPedigree in Ghana offers an SMS authentication service to verify prescribed medications (e.g., malaria treatments) and fight the plague of counterfeit drugs. It reaches up to 50 percent of current usage with significant economic and social impact."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"IB TIMES:"}]},{"type":"paragraph","children":[{"type":"span","value":"How developed is social media in sub-Saharan Africa? Given that social media played a role in toppling the dictatorships of North Africa, wouldn't repressive regimes like Robert Mugabe's Zimbabwe and others seek to prohibit such services?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"DE VILLIERS:"}]},{"type":"paragraph","children":[{"type":"span","value":"The growth in Africa's "},{"url":"http://www.ibtimes.com/topic/facebook","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Facebook"}]},{"type":"span","value":" numbers shows that it has touched a chord with users at a near mass level. Social media played a part in the 'Arab Spring' and everyone has been arguing about what part ever since."}]},{"type":"paragraph","children":[{"type":"span","value":"Africans are leading what may be the next global trend: a major shift to mobile Internet use, with social media as its main drivers. According to Mary Meeker, an influential Internet analyst, mobile Internet and social media are the fastest-growing areas of mobile usage worldwide, and she predicts that mobile Internet use will soon overtake fixed Internet use."}]},{"type":"paragraph","children":[{"type":"span","value":"Studies suggest that when Africans go online (predominantly with their mobile phones) they spend much of their time on social media platforms ("},{"url":"http://www.ibtimes.com/topic/facebook","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Facebook"}]},{"type":"span","value":", "},{"url":"http://www.ibtimes.com/topic/twitter","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Twitter"}]},{"type":"span","value":", YouTube, and so on). Sending and reading e-mails, reading news, and posting research queries have become less important activities for Africans. In recent months "},{"url":"http://www.ibtimes.com/topics/detail/372/facebook/","type":"link","children":[{"type":"span","value":"Facebook"}]},{"type":"span","value":" – the major social media platform worldwide and currently the most visited website in most of Africa – has seen massive growth on the continent."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"IB TIMES:"}]},{"type":"paragraph","children":[{"type":"span","value":"How has mobile phone service become affordable to the average African?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"DE VILLIERS:"}]},{"type":"paragraph","children":[{"type":"span","value":"This growth has been fueled in large part by the liberalization effort resulting in the formation of independent regulatory bodies and increased competition in the market. Combine this with numerous grassroots efforts to empower the poor (by providing access to knowledge through technology) and you have yourself the beginning of a true economic revolution."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"IB TIMES:"}]},{"type":"paragraph","children":[{"type":"span","value":"Are mobile phones in Africa primarily in the hands of urban city-dwellers? Are such things beyond the scope of people in rural villages?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"DE VILLIERS:"}]},{"type":"paragraph","children":[{"type":"span","value":"Currently, Africa is the world's fastest-growing mobile phone market. Today there are more people using mobile phones across the continent than traditional, fixed lines. However, like fixed-lines concentrations, most of the cellular phones are used in urban areas by the minority elite. The poor African majority still cannot afford cellular phones despite their great desire for them."}]},{"type":"paragraph","children":[{"type":"span","value":"The poor in Africa tend to use public access facilities and to share phones, so low teledensity figures can mask the extent to which the poor access telecommunications services. Research shows that in 'typical' rural districts of Africa, up to 80 percent of households make regular use of phones."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"IB TIMES:"}]},{"type":"paragraph","children":[{"type":"span","value":"What is the significance of the fact that 96 percent of mobile subscriptions in Africa are pre-paid? (The figure in the US is much lower)."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"DE VILLIERS:"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the key features driving growth in mobiles in Africa is that they are mobile, and inherently suited to remote areas with poor infrastructure. In addition, the pre-paid system of low-denomination scratch cards is perfectly matched to the economic situation of many Africans, and it is recognized that mobiles offer potentially cheap means of communicating, especially through the use of SMS."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"IB TIMES:"}]},{"type":"paragraph","children":[{"type":"span","value":"Who are the leading mobile carrier companies in Africa?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"DE VILLIERS:"}]},{"type":"paragraph","children":[{"type":"span","value":"In "},{"url":"http://www.ibtimes.com/topic/nigeria","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Nigeria:"}]},{"type":"span","value":" MTN; Glo Mobile; Airtel-Zain; Starcomms; and Mtel. In South Africa: Vodacom; MTN; Cell C; Telkom; and Virgin Mobile."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"IB TIMES:"}]},{"type":"paragraph","children":[{"url":"http://www.ibtimes.com/topic/china","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"China"}]},{"type":"span","value":" has put its fingers all over Africa - are they also helping African nations to develop broadband and mobile phone services?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"DE VILLIERS:"}]},{"type":"paragraph","children":[{"url":"http://www.ibtimes.com/topic/china","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"China"}]},{"type":"span","value":" Mobile, the world's largest mobile-phone carrier, is looking for acquisitions in Africa but does not have any known targets at this time."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"IB TIMES:"}]},{"type":"paragraph","children":[{"type":"span","value":"The highest broadband penetration anywhere in Africa is "},{"url":"http://www.ibtimes.com/topics/detail/511/south-africa","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"South Africa"}]},{"type":"span","value":" at 6 percent. That still seems very low. I would imagine that the potential for future broadband development in Africa is far greater than anything else."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"DE VILLIERS:"}]},{"type":"paragraph","children":[{"type":"span","value":"The African telecoms market has been transformed by the launch of new submarine cables, according to a new report by Investment Research firm AfricaNext Research. The impact of the SEACOM, EASSY, and Main One cables has been far-reaching, according to the firm. The growth in international bandwidth has been a catalyst for, and an outgrowth of strong Internet usage growth, according to the report. Internet user numbers are set to rise, with more than 120 million users projected for sub-Saharan Africa by 2015, along with more than 100 million active mobile packet data customers, creating a 'demand stimulus' for bandwidth. But increased bandwidth supply will make little difference to prices in countries with concentrated international gateway markets."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"IB TIMES:"}]},{"type":"paragraph","children":[{"type":"span","value":"Do you expect "},{"url":"http://www.ibtimes.com/topics/detail/511/south-africa","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"South Africa"}]},{"type":"span","value":" to lead the way in mobile phone service in Africa? Or will Nigeria, Kenya, or some other country also make great strides?"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"DE VILLIERS:"}]},{"type":"paragraph","children":[{"type":"span","value":"A recent report released by the GMSA states that Nigeria has the highest number of mobile phone subscriptions in Africa, with more than 93 million mobile phone users. South Africa, which has a more developed infrastructure, topped the continent in terms of mobile broadband penetration. The group singled out Kenya as the leader of mobile money transfers and what's termed \"m-banking.\" It said 8.5 million users in Kenya use mobile devices to help manage their finances."}]},{"type":"paragraph","children":[{"type":"span","value":"To report problems or to leave feedback about this article, e-mail: "},{"url":"mailto:p.ghosh@ibtimes.com","type":"link","children":[{"type":"span","value":"p.ghosh@ibtimes.com"}]}]},{"type":"paragraph","children":[{"type":"span","value":"To contact the editor, e-mail: "},{"url":"mailto:editor@ibtimes.com","type":"link","children":[{"type":"span","value":"editor@ibtimes.com"}]}]}]}}}},{"seo":{"title":"Texting becoming a hotbed of debate, competition","description":"Clickatell discusses the CTIA's new intercarrier messaging guidelines and how they can impact on bulk messaging services.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633157761-istock000033148386large-300x122.jpg?auto=format","id":"DatoCmsAsset-25984068"}},"internalName":"Texting becoming a hotbed of debate, competition","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633157761-istock000033148386large-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633157761-istock000033148386large-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633157761-istock000033148386large-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633157761-istock000033148386large-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgTCg0NDhgKDQ0NDhUNDQ0MFx8ZGBYTFhUaHysjJh0oKSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdIh07Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUG/8QAIBAAAQQABwEAAAAAAAAAAAAAAAECBAUGEiEzNEFxA//EABYBAQEBAAAAAAAAAAAAAAAAAAUCAf/EABoRAAICAwAAAAAAAAAAAAAAAAECAAMREjH/2gAMAwEAAhEDEQA/AHqCvZl0LE+vRvwVRDDvRfsOKvhFTENNuAImFlQmucoDUjcUBtLW1hpRc8n/2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633157761-istock000033148386large-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgTCg0NDhgKDQ0NDhUNDQ0MFx8ZGBYTFhUaHysjJh0oKSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdIh07Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUG/8QAIBAAAQQABwEAAAAAAAAAAAAAAAECBAUGEiEzNEFxA//EABYBAQEBAAAAAAAAAAAAAAAAAAUCAf/EABoRAAICAwAAAAAAAAAAAAAAAAECAAMREjH/2gAMAwEAAhEDEQA/AHqCvZl0LE+vRvwVRDDvRfsOKvhFTENNuAImFlQmucoDUjcUBtLW1hpRc8n/2Q=="}},"id":"DatoCmsTemplateArticle-62249569","title":"Texting becoming a hotbed of debate, competition","slug":"texting-becoming-a-hotbed-of-debate-competition","meta":{"updatedAt":"2022-10-26T21:06:56.654+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"CTIA guidelines for texting"}]},{"type":"paragraph","children":[{"type":"span","value":"Are the CTIA's new intercarrier messaging guidelines an effort by the nation's cellular service providers to protect the public against spam, or are they a move by those same companies to tamp down the prospects of long codes? The answer: It depends upon who you're talking to."}]},{"type":"paragraph","children":[{"type":"span","value":"David Diggs, vice president of wireless Internet development at CTIA, told TMCnet earlier this week that the guidelines aren't so much about distinguishing between short codes and long codes. Rather, he said, they aim to set industry rules around bulk messaging from A2P providers (the A stands for application) so customers are not inundated with unwanted and/or inappropriate text communications."}]},{"type":"paragraph","children":[{"type":"span","value":"\"You don't get a lot of spam on SMS, and everyone's focused on trying to keep it that way,\" Diggs said, adding there is currently a lot of protection built in to short messaging."}]},{"type":"paragraph","children":[{"type":"span","value":"\"Where it gets interesting is where long codes get into bulk, high tonnage messaging,\" he added, confirming that the guidelines suggest A2P traffic can be blocked if the wireless carrier deems it as falling under the heading of deceptive marketing practices."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Guidelines for intercarrier messaging"}]},{"type":"paragraph","children":[{"type":"span","value":"Guidelines around intercarrier messaging haven't been revisited since 2009, Diggs continued, adding that even those guidelines were somewhat ambiguous. So CTIA decided now was a good time to looking at updating them. Although revision 3 of those guidelines are now available following the CTIA work group's vote last week, Diggs emphasized the guidelines are a work in progress and that the association continues to expand upon them with related traffic routing best practices, more refined opt-in/opt-out practices, and more. However, Noah Rafalko, CEO of TSG Global, a VoIP and SMS texting service provider, believes the large wireless service providers that are CTIA members are trying to limit long code technology with guidelines that treat SMS one way and long codes another. He's also troubled by the fact that CTIA set the new guidelines in a closed meeting. \"If you're not invited to your voting booth, what voice do you have?\" said Rafalko. \"It's not like because McDonald's sells the most hamburgers in the world, they have the right to dictate how all hamburgers are made.\" In this comment, Rafalko is referring to the significant market power of the nation's big cellular providers. On the second page of the new CTIA guidelines are the logos of AT&T, Cellcom, cricket, nTelos, Sprint, T-Mobile, U.S. Cellular and Verizon Wireless."}]},{"type":"paragraph","children":[{"type":"span","value":"\"The small guy deserves a chance, too,\" Rafalko said, adding that keeping newcomers out of the market hurts not only those companies but consumers as well. Rafalko added that while he believes CTIA is calling for existing long code providers (which are more consumer focused than business focused at the moment) like Google Voice and GroupMe (which Skype recently announced plans to buy) to be grandfathered in, newcomers to the long code space such as wireline CLECs may face higher hurdles to market entry. (Diggs of CTIA indicated to TMCnet that isn't the case.) TSG Global isn't alone in its interest of advancing long codes. Clickatell is another company that is promoting its benefits.\"U.S. long codes have the ability to fill a significant gap in the SMS messaging space,\" said Cliff Haas, senior director of connectivity and partner management North America for Clickatell. \"Small to medium organizations will find the quick implementation and relative affordability to be key enablers in their making use of SMS for their communications needs.\" Loïc Maestracci, marketing director of Zed USA, which offers multi-platform marketing solutions and value-added content services, meanwhile, told TMCnet:"}]},{"type":"paragraph","children":[{"type":"span","value":"\"There is a potential for long codes in the current market, specifically for enterprise or M2M solutions that have long term implementation, that require standard SMS charges to apply and/or international/roaming reception. Industries like healthcare, public services, call centers, business applications or even social media are the perfect candidates for long codes.\""}]},{"type":"paragraph","children":[{"type":"span","value":"\"The ease and lower cost of implementing long codes encourage many companies to use them,\" Maestracci continued. \"However, not many long codes have been advertised yet in the U.S. Long codes will bring new industries and usage type to message based interaction.\""}]},{"type":"paragraph","children":[{"type":"span","value":"Whether or not there are any motivations to its recent inter carrier messaging guidelines the CTIA has not publicly expressed, it's clear that association members have a nice business in SMS that they most certainly are keen to protect. As I noted in the March issue of INTERNET TELEPHONY magazine, the worldwide mobile messaging industry currently is generating revenues in excess of $150 billion, and is forecast to exceed $233 billion by 2014, according to the Portio Research report."}]},{"type":"paragraph","children":[{"type":"span","value":"Meanwhile, the Wall Street Journal this summer reported that AT&T and Verizon Wireless charge between 20 cents per text to $20 a month for unlimited texting, and a dollar of texting revenue produces at least 80 cents of profit compared with about 35 cents of profit from $1 in wireless data or voice services. That "},{"url":"https://www.wsj.com/articles/SB10001424052702304778304576373860513481364","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"June 9 article by the Wall Street Journal"}]},{"type":"span","value":" indicates that while texting has been big business for cellular service providers in the past, and still is, the business is under pressure on multiple fronts. According to the piece: \"While U.S. cellphone users sent and received more than 1 trillion texts in the second half of 2010, according to CTIA, a wireless industry trade group, that was just an 8.7% increase from the prior six months. It was the slimmest gain since texting exploded last decade\". \"Text traffic will come under more pressure in the months ahead. This week, "},{"url":"https://quotes.wsj.com/AAPL","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Apple Inc"}]},{"type":"span","value":"., sowed off an application that will allow iPhone and iPad owners to bypass carriers and send text messages over the Internet to other people with Apple devices.\""}]}]}}}},{"seo":{"title":"Txt4Adherence: Staying healthy with SMS reminders","description":"Find out how Txt4Adherence sends weekly SMS reminders to HIV-positive teens encouraging them to take their HIV medication.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633177237-new-service-offers-joe-public-health-advice-via-sms-300x117.jpg?auto=format","id":"DatoCmsAsset-25988866"}},"internalName":"Txt4Adherence: Staying healthy with SMS reminders","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633177237-new-service-offers-joe-public-health-advice-via-sms-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633177237-new-service-offers-joe-public-health-advice-via-sms-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633177237-new-service-offers-joe-public-health-advice-via-sms-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633177237-new-service-offers-joe-public-health-advice-via-sms-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoXDhgQFQ0NDhwdFhoWFx8lGBYfFhUdHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFg0QEDsoGh4vLy8vLy87Oy8vLy81Ly8vLy8vLy87Ly81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAHAAECBAX/xAAiEAABBAEDBQEAAAAAAAAAAAABAAIEBSERMUEGEhQVMwP/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABoRAAICAwAAAAAAAAAAAAAAAAACUlMDERL/2gAMAwEAAhEDEQA/ACey1zoBqsq3u5P5McWt4TRPooXIHjuxwiYVewsjLAGtn1NLdOcO07pKpPA9g7A3SSuXsKbSB//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633177237-new-service-offers-joe-public-health-advice-via-sms-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoXDhgQFQ0NDhwdFhoWFx8lGBYfFhUdHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFg0QEDsoGh4vLy8vLy87Oy8vLy81Ly8vLy8vLy87Ly81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAHAAECBAX/xAAiEAABBAEDBQEAAAAAAAAAAAABAAIEBSERMUEGEhQVMwP/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABoRAAICAwAAAAAAAAAAAAAAAAACUlMDERL/2gAMAwEAAhEDEQA/ACey1zoBqsq3u5P5McWt4TRPooXIHjuxwiYVewsjLAGtn1NLdOcO07pKpPA9g7A3SSuXsKbSB//Z"}},"id":"DatoCmsTemplateArticle-62249681","title":"Txt4Adherence: Staying healthy with SMS reminders","slug":"txt4adherence-staying-healthy-with-sms-reminders","meta":{"updatedAt":"2022-10-26T21:06:33.193+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"The Baylor International Paediatric AIDS Initiative (BIPAI) provides comprehensive care to HIV-infected infants and children. Its Txt4Adherence program in Botswana sends weekly SMS reminders to HIV-positive teens, motivating them to take their antiretroviral (ARV) medication on time."}]},{"type":"paragraph","children":[{"url":"http://www.avert.org/hiv-aids-botswana.htm","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"As of 2012"}]},{"type":"span","value":", almost 25% of the Botswana population has been infected with HIV/AIDS. Thanks to massive public health initiatives, ARV drugs are now provided free to children infected from birth. These youngsters will survive into adolescence and adulthood, provided that they take their medication regularly."}]},{"type":"paragraph","children":[{"type":"span","value":"The stigma associated with being HIV-positive can make it difficult for teenagers to adhere to the strict ARV regimens they need to stay healthy. They are also under immense peer pressure to engage in risky, unhealthy behavior as they encounter the emotional upheavals of their first romantic and sexual relationships. By sending scheduled SMS reminders to the teens, Txt4Adherence helps to establish the essential habit of taking the medication on time, every time. In addition to the SMS reminders, Txt4Adherence also sends inspirational messages to encourage the teenagers to live positively and to seek out more information about sexual health. By giving HIV-positive teenagers hope for a bright future, the Txt4Adherence project is proving the positive impact that mobile technology can have on developing communities. "},{"url":"/articles/customer-relationship-management/3-precise-ways-to-send-sms-alerts-to-your-customers-smsalerts/","type":"link","children":[{"type":"span","value":"Clickatell's SMS reminders"}]},{"type":"span","value":" are used in various industries to keep customers informed and improve customer experience."}]}]}}}},{"seo":{"title":"Getting creative with bulk SMS messaging in your industry","description":"Clickatell gives examples of industries employing bulk SMS messaging including travel & hospitality, retail, IT, insurance and finance.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633177340-istock000024389382large-300x122.jpg?auto=format","id":"DatoCmsAsset-25988954"}},"internalName":"Getting creative with bulk SMS messaging in your industry","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633177340-istock000024389382large-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633177340-istock000024389382large-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633177340-istock000024389382large-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633177340-istock000024389382large-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSCAgLFQ0LDg8ODRYNGhEQDRESFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSU4PTcwPCsxMi8BCgsLDg0OHA0QHDsdFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUG/8QAHBAAAQUAAwAAAAAAAAAAAAAAAAIDBAUxASEy/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgME/8QAFxEAAwEAAAAAAAAAAAAAAAAAAAERAv/aAAwDAQACEQMRAD8A2z03lSeiJMnLbVhQ4wk2QqIqzpj8C0cUjAE63yAEQVZ//9k="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633177340-istock000024389382large-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSCAgLFQ0LDg8ODRYNGhEQDRESFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSU4PTcwPCsxMi8BCgsLDg0OHA0QHDsdFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUG/8QAHBAAAQUAAwAAAAAAAAAAAAAAAAIDBAUxASEy/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgME/8QAFxEAAwEAAAAAAAAAAAAAAAAAAAERAv/aAAwDAQACEQMRAD8A2z03lSeiJMnLbVhQ4wk2QqIqzpj8C0cUjAE63yAEQVZ//9k="}},"id":"DatoCmsTemplateArticle-62249803","title":"Getting creative with bulk SMS messaging in your industry","slug":"getting-creative-with-bulk-sms-messaging","meta":{"updatedAt":"2022-10-26T21:06:17.236+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Creative SMS marketing"}]},{"type":"paragraph","children":[{"type":"span","value":"In a fast-paced society, the need for a simple yet effective communication tool is vital to the growth and sustainability of any business. So whether you're an operations manager for a national insurance agency or a guest relations officer for an esteemed city hotel, having a portal through which you can communicate and market your products or services to your employees, suppliers, and customers, will determine the success of your marketing campaigns and ultimately, your overall revenue. SMS is this communication tool. Whether you want to send reminders to your employees about birthdays, a bulk SMS notifying your customers about promotional offers or alerts to your suppliers regarding prescheduled deliveries, an easy-to-use SMS messaging solution will transform (and simplify) how you communicate with your network."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Here are just some of the ways SMS messaging can benefit different industries"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Travel and Hospitality"}]},{"type":"paragraph","children":[{"type":"span","value":"Within the travel and hospitality industry, SMS messaging can serve as a cost-effective solution for coordinating changes to the schedules of guests and travelers, confirm bookings and alert customers of any delays or complications with reservations."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Healthcare "}]},{"type":"paragraph","children":[{"type":"span","value":"When it comes to the healthcare industry, SMS messaging can be used to deploy services remotely, personalize care, promote healthier lifestyles and offer substantial cost savings to the overall industry."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Enterprise "}]},{"type":"paragraph","children":[{"type":"span","value":"For organizations with lofty messaging requirements, SMS messaging offers an extremely flexible, dependable, and scalable messaging platform that is supported by devoted technical account managers and assures reliable delivery of mission-critical messages."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Marketing "}]},{"type":"paragraph","children":[{"type":"span","value":"Not only is an SMS more personal than an email, but it also has a higher direct response rate (26%) than telemarketing (10.4%), email (6.6%) and direct mail (3.4%). This makes SMS messaging solutions the ultimate gateway for marketing campaigns and promotions for organizations within the marketing industry."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"IT / Software"}]},{"type":"paragraph","children":[{"type":"span","value":"Within the IT and software industry, SMS messaging is used as an invaluable solution for notifying employees when the status of a system has changed and to create customized messaging services and products."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Call "},{"type":"span","value":"Centers"}]},{"type":"paragraph","children":[{"type":"span","value":"For telesales, SMS messaging offers a cost-effective and convenient platform from which call centers can service request updates, appointments or payment reminders to customers, and push information requests."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Government"}]},{"type":"paragraph","children":[{"type":"span","value":"In government services, SMS messaging solutions can help improve disaster management (including damage and incident assessment) and service delivery communication."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Banking and Finance"}]},{"type":"paragraph","children":[{"type":"span","value":"For banking and financial institutions, SMS messaging solutions are used to reduce cost-to-serve customers with opportune service notifications and payment reminders, as well as to reduce fraud and theft through OTP (one-time-password) authentication and real-time fraud and transaction alerts."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Insurance"}]},{"type":"paragraph","children":[{"type":"span","value":"When used correctly in the insurance industry, SMS messaging can help organizations provide better service to their customers and achieve maximum returns on investments."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"NGO / Aid"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS messaging is instrumental in ensuring local and national governments and private organizations within the NGO and emergency aid industry are able to send instant information alerts in order to communicate and connect people with their services when the need arises."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"eCommerce"}]},{"type":"paragraph","children":[{"type":"span","value":"For businesses and organizations within the eCommerce industry, SMS messaging helps to connect buyers and sellers, enhance customer relationship management (CRM) programs, and provide cost-effective and timely mobile alerts."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Education"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS messaging within educational institutions can help ensure a safe learning environment for students and their families, and help improve the processes in place."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Retail / Consumer"}]},{"type":"paragraph","children":[{"type":"span","value":"In the retail and consumer industry, SMS messaging solutions can be used by retail organizations as an internal tool to monitor the progress of product shipping and manufacturing, to organize the timeous collection of goods, and to alert customers about the status of orders."}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Ready to start implementing SMS messaging for your business?"}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell sends millions of SMS messages around the world every month for thousands of customers. With one easy integration, you too can start enjoying the benefits. "},{"url":"/products/platform/","type":"link","children":[{"type":"span","value":"Clickatell SMS Platform"}]},{"type":"span","value":" is a powerful, fully scalable communication system enabling you to reach your customers anywhere in the world across 220 territories and 1 000+ networks. "},{"url":"/sign-up/","type":"link","children":[{"type":"span","value":"Sign up for a free account today"}]},{"type":"span","value":" and you'll be able to immediately take advantage of unlimited free testing in the sandbox environment."}]}]}}}},{"seo":{"title":"How SMS authentication makes for a safer online banking experience","description":"Two-factor authentication can make online banking safer by avoiding vulnerabilities due to scams and insecure passwords.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633103339-kadhdgajd.jpg?auto=format","id":"DatoCmsAsset-25866710"}},"internalName":"How SMS authentication makes for a safer online banking experience","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633103339-kadhdgajd.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633103339-kadhdgajd.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633103339-kadhdgajd.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633103339-kadhdgajd.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoTCAgLCg4XDhgNDQ0VDh0QFg0YFxUZGCIVIhUaLysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFh07Ly8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAMEBgf/xAAkEAABAwIEBwAAAAAAAAAAAAABAAIEAwUGEiExERMUIjJRkf/EABcBAAMBAAAAAAAAAAAAAAAAAAMEBQH/xAAZEQACAwEAAAAAAAAAAAAAAAABAgARMjH/2gAMAwEAAhEDEQA/ACGGp8KpT0eFOvUiIY54uCzjBrnZPI/Udvbj0x1OyKxYDswFbzHrebcaxzVAkqRHe7nnuO/tJSndr7HlK1mf/9k="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633103339-kadhdgajd.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoTCAgLCg4XDhgNDQ0VDh0QFg0YFxUZGCIVIhUaLysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFh07Ly8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAMEBgf/xAAkEAABAwIEBwAAAAAAAAAAAAABAAIEAwUGEiExERMUIjJRkf/EABcBAAMBAAAAAAAAAAAAAAAAAAMEBQH/xAAZEQACAwEAAAAAAAAAAAAAAAABAgARMjH/2gAMAwEAAhEDEQA/ACGGp8KpT0eFOvUiIY54uCzjBrnZPI/Udvbj0x1OyKxYDswFbzHrebcaxzVAkqRHe7nnuO/tJSndr7HlK1mf/9k="}},"id":"DatoCmsTemplateArticle-62249916","title":"How SMS authentication makes for a safer online banking experience","slug":"how-sms-authentication-makes-for-a-safer-online-banking-experience","meta":{"updatedAt":"2022-10-26T21:06:01.063+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"SMS authentication in banking"}]},{"type":"paragraph","children":[{"type":"span","value":"Consumers are becoming increasingly savvy and demanding about online security - for everything from their cloud storage and mail accounts to shopping transactions and banking. Where they should be particularly concerned is with online banking security. Bank scams are on the rise, with as many as 56 serious vulnerabilities introduced to websites every year (according to a "},{"url":"http://www.slideshare.net/duncant75/whitehat-security-website-security-statistics-report-may-2013%20","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Whitehat Security Statistics Report"}]},{"type":"span","value":"). Did you know that there is a "},{"url":"https://twofactorauth.org/","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"website"}]},{"type":"span","value":" which names and shames companies that do and do not support two-factor authentication? You can search by industry and see exactly which methods the companies support. Surprisingly, many banks are not getting the stamp of approval."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Login notifications are the baseline of good security"}]},{"type":"paragraph","children":[{"type":"span","value":"It all starts with ensuring that your customer is, in fact, the person logging into their account, not a hacker. A widely known way to do this is through a two-step mode of identification such as SMS authentication, using a fob or high-tech methods such as fingerprinting or iris scanning. Well-known online services such as Gmail, Dropbox and Twitter are using a two-step process - or at least giving a user the option of activating this service - yet "},{"url":"http://gizmodo.com/heres-why-your-bank-account-is-less-secure-than-your-gm-1683777281","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"several major banks"}]},{"type":"span","value":" are not. "},{"url":"http://gizmodo.com/heres-why-your-bank-account-is-less-secure-than-your-gm-1683777281","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"The reasons cited for"}]},{"type":"span","value":" this choice include anything from not wanting to inconvenience web users with an SMS every time they log in, to only asking for additional identification if unusual activity is detected on an account. In other words, these prompts are governed by algorithms, not personal choice."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Passwords are easy to guess, crack, buy, sniff, phish? The list goes on!"}]},{"type":"paragraph","children":[{"type":"span","value":"The tried-and-tested method still used by many banks is that of a unique and 'secret' username and password combination. Unfortunately, passwords are all too easy to crack, especially if they are weak. Therefore, more and more banks are turning to SMS authentication as the most cost effective option. "},{"type":"span","marks":["strong"],"value":"Why SMS?"},{"type":"span","value":" With more than 7 billion mobile phone users in the world, it's safe to say that everyone owns a mobile phone these days, anywhere in the world. Receiving an SMS is not dependent on what handset you have or whether you have data. It also feels more personal to receive a notification on something you carry with you. If you are considering a second method of authentication to secure your online banking service, here are some of the benefits of SMS authentication:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Affordability"},{"type":"span","value":": Compared to hardware-based options like fobs, SMS authentication is much more cost effective."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Always on"},{"type":"span","value":": A fob can easily be misplaced or lost while a phone is always with you."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"User experience"},{"type":"span","value":": The online banking experience isn't compromised - customers receive a one-time password without delay and type that into their browser."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Easy to implement:"},{"type":"span","value":" This method of authentication is relatively quick and easy to roll out."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Reliable:"},{"type":"span","value":" SMS service providers have relationships with major phone networks to ensure that SMSes are delivered instantly, to almost any country in the world."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"All you need is a phone number:"},{"type":"span","value":" SMS authentication is easy to implement because all you need is a user's (opted in) phone number."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"SMS authentication, like any method, is not infallible.  Fraudsters may get hold of a user's phone number by doing an illegitimate phone SIM swap. But it has been a popular mode of authentication for more than ten years and is certainly a cost effective way to add an extra layer of security. For more ideas on how other companies are using SMS within the Financial Industry,"},{"url":"/whitepapers/customer-relationship-management/101-business-uses-for-sms-2nd-edition/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" download our 101 uses for SMS guide."}]}]}]}}}},{"seo":{"title":"Why customer experience will be the key differentiator in 2015","description":"Clickatell argues how customer experience will increasingly be critical in ecommerce marketing and how text messaging will play a pivotal role.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633150955-speech-by-president-barack-obama-set-to-make-mobile-history-300x117.jpg?auto=format","id":"DatoCmsAsset-25976879"}},"internalName":"Why customer experience will be the key differentiator in 2015","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633150955-speech-by-president-barack-obama-set-to-make-mobile-history-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633150955-speech-by-president-barack-obama-set-to-make-mobile-history-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633150955-speech-by-president-barack-obama-set-to-make-mobile-history-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633150955-speech-by-president-barack-obama-set-to-make-mobile-history-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChUUDhgQFQ0NDhcVDREYFxcdHRYVFhUaHysjGikoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgoOHA0QHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAGAQQFAP/EACAQAAEDAwUBAAAAAAAAAAAAAAEABBEDIUEFEhQiMQL/xAAWAQEBAQAAAAAAAAAAAAAAAAADBAL/xAAZEQEAAgMAAAAAAAAAAAAAAAABAAMCESH/2gAMAwEAAhEDEQA/AGWou6oBgIq4f1y5iMpZqAEGyMVQOX5lHcSqgNTUYO64+B1UqwzA2Cy5CExkdn//2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633150955-speech-by-president-barack-obama-set-to-make-mobile-history-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChUUDhgQFQ0NDhcVDREYFxcdHRYVFhUaHysjGikoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgoOHA0QHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAGAQQFAP/EACAQAAEDAwUBAAAAAAAAAAAAAAEABBEDIUEFEhQiMQL/xAAWAQEBAQAAAAAAAAAAAAAAAAADBAL/xAAZEQEAAgMAAAAAAAAAAAAAAAABAAMCESH/2gAMAwEAAhEDEQA/AGWou6oBgIq4f1y5iMpZqAEGyMVQOX5lHcSqgNTUYO64+B1UqwzA2Cy5CExkdn//2Q=="}},"id":"DatoCmsTemplateArticle-62250091","title":"Why customer experience will be the key differentiator in 2015","slug":"why-customer-experience-will-be-the-key-differentiator-in-2015","meta":{"updatedAt":"2022-10-26T21:05:37.665+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"The world of ecommerce is evolving fast. No longer are price and product enough to protect your market share. Today's buyers are used to getting what they want at the right price. So you have to find new ways to differentiate yourself in a market of near endless choice. The iPhone is the classic example of how experience trumps features in maintaining customer loyalty. It may not have the fastest processor, the longest battery life or the best camera. But Apple devotees will queue all night to get the latest model. As Mercedes Benz CEO "},{"url":"https://twitter.com/SteveCannonCEO","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Steve Cannon"}]},{"type":"span","value":" put it, \"Customer experience is the new marketing.\""}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Why customer experience is the new battleground"}]},{"type":"paragraph","children":[{"type":"span","value":"Multiple trends are now all compounding to make exceptional customer experience the key way to win customers:"}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Leveling"},{"type":"span","marks":["strong"],"value":" of the playing field"}]},{"type":"paragraph","children":[{"type":"span","value":"Access to Chinese manufacturing via Alibaba, 3D printing for product design, and fulfillment centers are removing the barriers to entry for retailers of all sizes. Higher quality competition makes it harder to compete on price and product alone."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Buyer empowerment"}]},{"type":"paragraph","children":[{"type":"span","value":"Customers have near limitless choice and have more ways of researching their choices. They are now buying from retailers offering the best experience, and not just the lowest price."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Rise of m-commerce"}]},{"type":"paragraph","children":[{"type":"span","value":"A third of website visits are often on a mobile device. Your mobile experience needs to be smooth and friction free to keep them coming back. Up to 43% of consumers will switch to your competitors if it's bad. These trends are no longer predictions. They are impacting ecommerce right now:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Forrester Research found that customer experience is now a more powerful driver than the price/value proposition."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"According to "},{"url":"http://blogs.gartner.com/jake-sorofman/gartner-surveys-confirm-customer-experience-new-battlefield/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Gartner's 2015 Marketing Spending Survey"}]},{"type":"span","value":", by 2016 89% of companies expect to compete based on customer experience. In 2010 it was just 36%."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"70% of buying experiences are based on how the customer feels they are being treated - McKinsey."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Price is not the main reason for customer churn, it is due to poor customer service - Accenture Global Customer Satisfaction Survey"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"The evidence is clear - delivering an experience that not only satisfies but delights customers will decide ecommerce's winners and strugglers, now and into the future. ? For tips on how to engage with your customers, have a look at our "},{"url":"/white-papers/customer-relationship-management/5-e-commerce-challenges-solved/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong"],"value":"guide."}]}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"How you can use SMS to deliver exceptional experiences"}]},{"type":"paragraph","children":[{"type":"span","value":"After many false dawns, the mobile era is here. Today's demanding buyer wants information literally at their fingertips. They want to be able to get instant answers to questions, product advice and get delivery updates all on their mobile phone. The snail pace of email makes it a poor option for engaging with customers."}]},{"type":"paragraph","children":[{"type":"span","value":"It takes 90 minutes on average for people to read your emails, and that's of the "},{"url":"https://mailchimp.com/resources/research/email-marketing-benchmarks/","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"17.35% of people"}]},{"type":"span","value":" that opens them. Mobile SMS, on the other hand, has a near perfect "},{"url":"https://blog.hubspot.com/blog/tabid/6307/bid/24082/9-Amazing-Mobile-Marketing-Statistics-Every-Marketer-Should-Know.aspx","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"open rate of 98%"}]},{"type":"span","value":". What's more, messages are read in a mere 90 seconds. This makes SMS a clear winner for prompt, responsive customer service.. SMS is multifunctional too. It can be used for two way conversations, for updating account options and getting product setup advice. We cover 101 more uses of SMS in"},{"url":"/white-papers/customer-relationship-management/101-business-uses-for-sms-2nd-edition/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" this free guide"}]},{"type":"span","value":". If you'd like to find out more about the link between exceptional customer experiences and SMS, we've put together a new white paper which explains how. It covers how SMS can be used to address today's top 5 ecommerce challenges and will give you the edge in the war for customer loyalty. "},{"url":"/white-papers/5-e-commerce-challenges-solved/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Download it now"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"5 Ways to deliver Amazon class customer experience","description":"Clickatell shows you can use SMS marketing to boost the customer experience and satisfaction, increase retention and profits using Amazon as an example.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633179715-leading-developers-around-the-world-implement-clickatell-mobile-messaging-for-enterprise-customers-300x117.jpg?auto=format","id":"DatoCmsAsset-25990391"}},"internalName":"5 Ways to deliver Amazon class customer experience","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633179715-leading-developers-around-the-world-implement-clickatell-mobile-messaging-for-enterprise-customers-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633179715-leading-developers-around-the-world-implement-clickatell-mobile-messaging-for-enterprise-customers-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633179715-leading-developers-around-the-world-implement-clickatell-mobile-messaging-for-enterprise-customers-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633179715-leading-developers-around-the-world-implement-clickatell-mobile-messaging-for-enterprise-customers-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLExMSDhwNDQ0ZDh0QDhEYFxQZGBYTFhUmHysjGh0oKRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDUcFig7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYH/8QAHhAAAQMFAQEAAAAAAAAAAAAAAQACBAMFESExMhP/xAAVAQEBAAAAAAAAAAAAAAAAAAAFBP/EABkRAAIDAQAAAAAAAAAAAAAAAAABAgMSMv/aAAwDAQACEQMRAD8AaG8UJLcBwTqzz6NFmS4LMraTrZVVEJ+HSobIrReuSluk+PIHoIUpIcc9KEnXFZC5t6P/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633179715-leading-developers-around-the-world-implement-clickatell-mobile-messaging-for-enterprise-customers-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLExMSDhwNDQ0ZDh0QDhEYFxQZGBYTFhUmHysjGh0oKRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDUcFig7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYH/8QAHhAAAQMFAQEAAAAAAAAAAAAAAQACBAMFESExMhP/xAAVAQEBAAAAAAAAAAAAAAAAAAAFBP/EABkRAAIDAQAAAAAAAAAAAAAAAAABAgMSMv/aAAwDAQACEQMRAD8AaG8UJLcBwTqzz6NFmS4LMraTrZVVEJ+HSobIrReuSluk+PIHoIUpIcc9KEnXFZC5t6P/2Q=="}},"id":"DatoCmsTemplateArticle-62251634","title":"5 Ways to deliver Amazon class customer experience","slug":"5-ways-to-deliver-amazon-class-customer-experience","meta":{"updatedAt":"2022-10-26T21:05:16.592+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Delivering exceptional customer experience"}]},{"type":"paragraph","children":[{"type":"span","value":"If you want to deliver exceptional customer experiences, Amazon sets the bar. Last year it topped a "},{"url":"https://www.theguardian.com/money/2014/jan/28/amazon-tops-customer-satisfaction-list","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"poll of 181 brands"}]},{"type":"span","value":" for customer satisfaction in the UK. While in 2012 it stunned the US retail world when it "},{"url":"https://www.forbes.com/sites/prospernow/2012/08/28/amazon-1-in-customer-service-but-will-this-lead-to-sustainable-loyalty/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"claimed the top spot"}]},{"type":"span","value":" for customer service. Amazon is indeed a class act to follow. And with customers experience the new battleground for loyalty, replicating its features is a smart strategy. Thankfully, it's possible to deliver the experience of today's shopper demands without Jeff Bezos' billions. There are tools you can use at a relatively low cost that can boost customer satisfaction, increase retention and grow your profits. For tips on how to engage with your customers, have a look at our "},{"url":"/whitepapers/customer-relationship-management/5-e-commerce-challenges-solved/","type":"link","children":[{"type":"span","marks":["strong"],"value":"guide."}]}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Here are five to add to your ecommerce toolkit to deliver Amazon class customer experiences:"}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Personalization"}]},{"type":"paragraph","children":[{"type":"span","value":"Amazon's personalized recommendations engine is key to its success. With the latest generation e-commerce platform, like "},{"url":"https://magento.com/products/enterprise-edition","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Magento"}]},{"type":"span","value":", you can deliver the same personalized experience. Magento has all the bells and whistles that make the Amazon experience so special and allow you to deliver customized pages to suit each individual customer."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Video chat"}]},{"type":"paragraph","children":[{"type":"span","value":"Face to face interaction can be a powerful way of imitating the human interaction of offline shopping. Skype and Google Hangouts aren't really designed for providing professional customer service. So try VideoDesk instead. VideoDesk allows teams to hold both text and video chats with multiple customers at once. What's more, it provides each user's browsing history so you can see exactly which pages they've visited and which products they might need advice on."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Social media monitoring"}]},{"type":"paragraph","children":[{"type":"span","value":"You can't rely on customers to contact you when something goes wrong. Too often it will be on social media that their complaints will be heard. "},{"url":"https://hootsuite.com","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Hootsuite"}]},{"type":"span","value":" is a popular tool that enables you to keep tabs on mentions of your brand on Twitter, Facebook, Instagram and a host of other social media sites. You can then address complaints quickly and protect your reputation. You may even attract more customers by demonstrating your dedication to customer service."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Marketing automation"}]},{"type":"paragraph","children":[{"type":"span","value":"With a service like "},{"url":"http://www.silverpop.com/marketing-automation-ecommerce/","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Silverpop"}]},{"type":"span","value":", you can send a series of welcome messages, how to guides and purchase follow-ups all on autopilot. You can also track the ROI of every open, read and click-through so you can gauge the quality of your customer's experience in clear figures."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"SMS notifications and self service"}]},{"type":"paragraph","children":[{"type":"span","value":"With an "},{"url":"https://blog.hubspot.com/blog/tabid/6307/bid/24082/9-Amazing-Mobile-Marketing-Statistics-Every-Marketer-Should-Know.aspx","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"open rate of 98%"}]},{"type":"span","value":" and messages typically opened within 90 seconds, SMS has a response rate that makes email marketers blush. As the shopping experience becomes more mobile, SMS is the perfect channel for sending delivery date notifications, running promotions and even having one to one conversations with customer services. All of these five tools can give you the edge in delivering the exceptional customer experience today's buyer demands. SMS, in particular, is a powerful tool your competitors may not be taking advantage of. If you've yet to harness SMS, we have a guide that covers "},{"url":"/whitepapers/customer-relationship-management/101-business-uses-for-sms-2nd-edition/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"101 ways you can use SMS"}]},{"type":"span","value":". We've also created a white paper that explains how SMS can be used to solve five key e-commerce challenges and gain the edge in the battle for customer loyalty. "},{"url":"/whitepapers/5-e-commerce-challenges-solved/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Download your copy now."}]}]}]}}}},{"seo":{"title":"Why silence is not golden when it comes to excellent customer service","description":"Clickatell shows how you can use mobile marketing to build sound customer relationships by keeping in constant contact, thereby improving customer service.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633160906-jgjgjgjfjfjghhj.jpg?auto=format","id":"DatoCmsAsset-25984283"}},"internalName":"Why silence is not golden when it comes to excellent customer service","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633160906-jgjgjgjfjfjghhj.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633160906-jgjgjgjfjfjghhj.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633160906-jgjgjgjfjfjghhj.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633160906-jgjgjgjfjfjghhj.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgLCgoNDg4NDQ0LDh0NDg4YFx8ZGBYVFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7OzU7OzU7NS81Ly8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwAEBf/EAB4QAAEFAAIDAAAAAAAAAAAAAAEAAgMFMQQhERIT/8QAFQEBAQAAAAAAAAAAAAAAAAAABQT/xAAZEQADAQEBAAAAAAAAAAAAAAAAAQIREgP/2gAMAwEAAhEDEQA/ACrkXcLY+nBXqq+YI9S9nJ9dK1Ksn46iF7V0XOVgxmXUUjdCiFOKT41RLRWySVK0/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633160906-jgjgjgjfjfjghhj.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEICAgLCgoNDg4NDQ0LDh0NDg4YFx8ZGBYVFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7OzU7OzU7NS81Ly8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwAEBf/EAB4QAAEFAAIDAAAAAAAAAAAAAAEAAgMFMQQhERIT/8QAFQEBAQAAAAAAAAAAAAAAAAAABQT/xAAZEQADAQEBAAAAAAAAAAAAAAAAAQIREgP/2gAMAwEAAhEDEQA/ACrkXcLY+nBXqq+YI9S9nJ9dK1Ksn46iF7V0XOVgxmXUUjdCiFOKT41RLRWySVK0/9k="}},"id":"DatoCmsTemplateArticle-62251757","title":"Why silence is not golden when it comes to excellent customer service","slug":"why-silence-is-not-golden-when-it-comes-to-excellent-customer-service","meta":{"updatedAt":"2022-10-26T21:04:57.217+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Excellent customer service"}]},{"type":"paragraph","children":[{"type":"span","value":"In today's switched-on world, it can be both harder and easier than ever to provide excellent customer service. Harder because customers have become more demanding and more vocal with their views. Put one foot wrong and they take to social media to complain, telling thousands of your misstep. But it can also be easier to provide excellent customer service through channels such as online FAQ sections, phone self-help, live chat and SMS notifications - whether automated or on demand."}]},{"type":"paragraph","children":[{"type":"span","value":"Everything is automated these days, from booking theater tickets to checking in at the airport, so why not customer service? Of course, speaking to a real human is the ultimate in excellent customer service but with the choice of an automated service and no response at all, being heard is better than radio silence. Automated customer service can save your business a lot of time and money, as long as you keep it personal."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Here are ways to build sound relationships by keeping in constant contact with your customers:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Keep them informed:"},{"type":"span","value":"  Plan ahead - if your office is going to be closed or systems down, keep your database in the loop in a timeous manner. A well-phrased email will make them feel like you've considered their needs."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Marketing messages: "},{"type":"span","value":" Make customers feel valued by offering them regular exclusive discounts or telling your database first if you have a sale or offer running."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Reminders"},{"type":"span","value":":  Appointment reminders work both ways - you don't risk no-shows and a customer won't forget. By implementing a two-way SMS service, you could also give them the option to cancel an appointment via 2 way SMS."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Reassure paying customers"},{"type":"span","value":":  If your business accepts credit card or Paypal payments online, transaction notifications are a must these days, ideally by email and SMS message."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Progress reports"},{"type":"span","value":":  The next important step in online ordering is a regular progress report. These can be driven by email and/or SMS - once an order has been received, once a delivery has left the warehouse, when it is en route for delivery, if a delivery is delayed for any reason, etc."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Collection notifications"},{"type":"span","value":":  If you are in the service industry - for example automotive repairs - consider sending customers notifications when something is ready for pick-up. You could keep a customer in the loop at every stage, e.g. when the car moves into the workshop, into the finishing area, into the car wash, etc. It will make them feel valued and give an impression of efficiency."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Resolving complaints"},{"type":"span","value":":  South Africa's satellite and TV service, Multichoice, offers its customers relevant SMS short codes to resolve customer service issues such as on-screen errors, registering for email statements, etc."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"After-hours support"},{"type":"span","value":":  Electricity company Eskom uses SMS to provide customer service by SMS. This enables its seven regional sites to minimize waiting time and provide a prompt response to customer queries around the clock."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Follow-ups:"},{"type":"span","value":" Care what your customers think by inviting them to take part in a simple follow-up survey on email or SMS. This could take them to a web link where they complete a Q&A or could be done via 2 way SMS."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"You put a lot of hard work into finding clients. The next step is to make sure you keep them loyal through constant contact. Being in touch with your clients whenever necessary is what will give you the competitive edge."}]},{"type":"paragraph","children":[{"type":"span","value":"For more ideas on how other companies are using SMS to drive excellent customer service, "},{"url":"/white-papers/customer-relationship-management/101-business-uses-for-sms-2nd-edition/","type":"link","children":[{"type":"span","value":"download our 101 uses for SMS guide."}]}]}]}}}},{"seo":{"title":"Mobile app security: 3 reasons for authenticating your users via SMS","description":"Clickatell offers advice to app developers on how two-factor SMS authentication can help secure their apps and customers.","twitterCard":null,"image":null},"internalName":"Mobile app security: 3 reasons for authenticating your users via SMS","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[],"featuredImage":null,"id":"DatoCmsTemplateArticle-62251877","title":"Mobile app security: 3 reasons for authenticating your users via SMS","slug":"mobile-app-security-3-reasons-for-authenticating-your-users-via-sms","meta":{"updatedAt":"2022-10-26T21:04:39.881+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Authenticating users via SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"Another day, another "},{"url":"https://techcrunch.com/2015/02/10/twitters-own-cfo-just-had-his-twitter-account-hijacked/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"account hacked"}]},{"type":"span","value":". As a mobile app developer it might give you pause to think: how is my security looking? Here are three reasons why implementing SMS user authentication would benefit you and your users. "}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Passwords are not enough."}]},{"type":"paragraph","children":[{"type":"span","value":"Online credentials are becoming more valuable by the day. The "},{"url":"http://www.rand.org/content/dam/rand/pubs/research_reports/RR600/RR610/RAND_RR610.pdf","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"RAND report"}]},{"type":"span","value":" found that Twitter accounts sell for more than credit card details on the black market and predicts that exploitation of social networks and mobile devices are on the increase. Experian shares this view in the "},{"url":"http://www.experian.com/data-breach/2015-data-breach-industry-forecast.html?WT.srch=ecd_dbres_pr_2015_industry_forecast","type":"link","children":[{"type":"span","value":"2015 Data Breach Industry Forecast"}]},{"type":"span","value":" predicting hackers targeting user names and passwords will continue to be a serious security concern in 2015. So if passwords aren't enough because they are too easy to crack or steal, what can we do to make our mobile applications more secure? One solution would be adding an extra layer of security by implementing "},{"url":"/articles/information-security/when-to-use-2-factor-authentication/","type":"link","children":[{"type":"span","value":"two-factor authentication"}]},{"type":"span","value":"."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Tech giants are leading the pack."}]},{"type":"paragraph","children":[{"url":"http://www.google.com/landing/2step/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Google"}]},{"type":"span","value":", "},{"url":"https://www.facebook.com/notes/facebook-engineering/introducing-login-approvals/10150172618258920","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Facebook"}]},{"type":"span","value":", "},{"url":"https://support.twitter.com/articles/20170388#","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Twitter"}]},{"type":"span","value":" and "},{"url":"https://support.apple.com/en-us/HT204152","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Apple"}]},{"type":"span","value":" all have implemented optional 2FA to better authenticate users. It's also an integral part of getting a WhatsApp account set up on your mobile phone (as "},{"url":"http://blog.whatsapp.com/613/500000000","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"half a billion"}]},{"type":"span","value":" people around the world have done). This means authenticating users using more than just passwords is a well-known industry standard and should be familiar to your users. "}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Cheaper, simpler and implement. "}]},{"type":"paragraph","children":[{"type":"span","value":"Authenticating users via SMS is much cheaper than implementing a hardware based solution. Carrying around a physical token is also a hassle and is detrimental to user experience. The users of your app already have a mobile phone available - why not use it? The user experience needs to remain as smooth as possible while still providing the needed security. Consider when you would want to authenticate the users of your mobile application. Is it just with the initial account registration (think WhatsApp registration process) or would you also want to also add the extra layer of security when the user performs a higher risk task?"}]},{"type":"paragraph","children":[{"type":"span","value":"The answer will depend on the nature of your application and the risks involved. After you've decided when to authenticate, you'll need to choose a software authenticator ("},{"url":"https://github.com/google/google-authenticator/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Google Authenticator"}]},{"type":"span","value":" is free to use). Then, "},{"url":"/sign-up/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"sign up for a free Clickatell account"}]},{"type":"span","value":". You'll soon be on your way to integrating with our SMS APIs. If you hit a snag, there are real "},{"url":"mailto:support@clickatell.com","type":"link","children":[{"type":"span","value":"support persons"}]},{"type":"span","value":" to chat with 24/7."}]}]}}}},{"seo":{"title":"Home automation: is there still a case for SMS with the internet of things?","description":"Clickatell looks at how increasing home automation and the Internet of Things might benefit from SMS integration for increased security and safety.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633163040-yiyy.jpg?auto=format","id":"DatoCmsAsset-25987687"}},"internalName":"Home automation: is there still a case for SMS with the internet of things?","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633163040-yiyy.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633163040-yiyy.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633163040-yiyy.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633163040-yiyy.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCwoRDhgODRkVDh0OFg4OFx4aGBYTFhUdKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDseIiU7Oy8vLy81NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwAECP/EACEQAAEDAwQDAAAAAAAAAAAAAAEAApEDBAUSFCIyBhET/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgQF/8QAGREAAgMBAAAAAAAAAAAAAAAAAQIAElED/9oADAMBAAIRAxEAPwCkM5jW1ARVbKM8T5JYutWtFQSs7anahyMozwL3fBvIygdm2AeakxyXGasRR9moFEs757tv2MqJe77KKchWf//Z"},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633163040-yiyy.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCwoRDhgODRkVDh0OFg4OFx4aGBYTFhUdKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDseIiU7Oy8vLy81NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAGBwAECP/EACEQAAEDAwQDAAAAAAAAAAAAAAEAApEDBAUSFCIyBhET/8QAFgEAAwAAAAAAAAAAAAAAAAAAAgQF/8QAGREAAgMBAAAAAAAAAAAAAAAAAQIAElED/9oADAMBAAIRAxEAPwCkM5jW1ARVbKM8T5JYutWtFQSs7anahyMozwL3fBvIygdm2AeakxyXGasRR9moFEs757tv2MqJe77KKchWf//Z"}},"id":"DatoCmsTemplateArticle-62251982","title":"Home automation: is there still a case for SMS with the internet of things?","slug":"home-automation-is-there-still-a-case-for-sms-with-the-internet-of-things","meta":{"updatedAt":"2022-10-26T21:04:21.223+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"IoT SMS gateway"}]},{"type":"paragraph","children":[{"type":"span","value":"The world of home automation is getting a tech upgrade with the Internet of Things. If you are a developer in the space, you need to decide whether to include "},{"url":"/pricing-and-coverage/message-pricing/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"SMS"}]},{"type":"span","value":" in your solution. A major advantage of SMS is that it will find you anywhere in the world - even with your mobile data switched off. Often you might be happy to track things via a mobile app, but there are times when you would want to deliver notifications promptly and reliably."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Security"}]},{"type":"paragraph","children":[{"type":"span","value":"Security is at the forefront of people's minds when they think about their ideal home. With the Internet of Things, you now get smart locks and clever motion sensors that can enhance home security. Intruder detection could result in SMS alerts and an alarm is triggered before the intruder has even had a chance to touch the door. Perhaps your house could even have a voice-activated panic button that will notify key persons that a home invasion is underway."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Safety"}]},{"type":"paragraph","children":[{"type":"span","value":"Sensors can also detect gas leaks, smoke, fires or monitor general air quality. SMS messages will ensure you know about any problems almost instantly, enabling you to take corrective action and safeguard your loved ones and property."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Aquarium monitoring via the Internet of Things"}]},{"type":"paragraph","children":[{"type":"span","value":"Home aquariums, specifically marine or reef environments, are beautiful but expensive. Built-up over months and years with much love and attention from the owner, they are not easily replaced. There are many variables to keeping this environment safe for marine life: water temperature, pH, salinity, and a host of other chemicals checked at regular intervals. With the Internet of Things, clever sensors can monitor these variables and send SMS notification in the event of an emergency situation."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Adding SMS to your project"}]},{"type":"paragraph","children":[{"type":"span","value":"The Clickatell SMS Gateway is the world's largest online bulk SMS gateway, capable of delivering messages securely, reliably and instantly to more than 6 billion people worldwide. Get started with adding SMS to your project by "},{"url":"/sign-up/","type":"link","children":[{"type":"span","value":"signing up for a free Clickatell account"}]},{"type":"span","value":". You get access to "},{"url":"/products/sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell Platform"}]},{"type":"span","value":" where you can integrate with our SMS APIs and test out functionality with free unlimited testing in our sandbox environment."}]}]}}}},{"seo":{"title":"9 Reasons why the best marketers use SMS marketing","description":"Clickatell gives compelling reasons why marketers should use SMS messaging in their marketing campaigns.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633180311-istock-484396966-1440x560-1-300x117.jpg?auto=format","id":"DatoCmsAsset-25990780"}},"internalName":"9 Reasons why the best marketers use SMS marketing","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633180311-istock-484396966-1440x560-1-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633180311-istock-484396966-1440x560-1-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633180311-istock-484396966-1440x560-1-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633180311-istock-484396966-1440x560-1-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIDwgLDg0UDhgQDQ0NFxENFg0OFxgaGCITFiEdHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg4OHA0LHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUC/8QAHRAAAQQCAwAAAAAAAAAAAAAAAAIDBAURMQEyM//EABUBAQEAAAAAAAAAAAAAAAAAAAMC/8QAFxEBAQEBAAAAAAAAAAAAAAAAAQACEv/aAAwDAQACEQMRAD8Abq46Fj8uIhDeciFNso2PiG5JnTTmmG1c7AxF7cgA5KOm/9k="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633180311-istock-484396966-1440x560-1-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIDwgLDg0UDhgQDQ0NFxENFg0OFxgaGCITFiEdHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg4OHA0LHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUC/8QAHRAAAQQCAwAAAAAAAAAAAAAAAAIDBAURMQEyM//EABUBAQEAAAAAAAAAAAAAAAAAAAMC/8QAFxEBAQEBAAAAAAAAAAAAAAAAAQACEv/aAAwDAQACEQMRAD8Abq46Fj8uIhDeciFNso2PiG5JnTTmmG1c7AxF7cgA5KOm/9k="}},"id":"DatoCmsTemplateArticle-62252207","title":"9 Reasons why the best marketers use SMS marketing","slug":"9-reasons-why-the-best-marketers-use-sms-marketing","meta":{"updatedAt":"2022-10-26T21:03:54.939+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Why use sms marketing?"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS marketing has been around a very long time but its ubiquity and platform independence makes it more popular today than ever before - something that the very best marketers know all too well. You also know by now that 7 billion people own cell phones and that the open rate for SMS is cited as 98%, making SMS the superpower marketing tool you can't ignore."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"9 reasons to integrate SMS marketing into your next marketing campaign:"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"It's affordable"}]},{"type":"paragraph","children":[{"type":"span","value":"When you have many budgets to balance, the scalability of SMS marketing is very attractive. It's suitable for any size of the business, from a small hair salon to a multi-national operation. Depending on your needs, you could opt for a pay-as-you-go messaging option which keeps you in control of your marketing spend."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"It has a high ROI"}]},{"type":"paragraph","children":[{"type":"span","value":"Whatever currency you think in, one SMS will cost you mere cents or pence but generally results in a huge uptake teamed with an incentive such as an exclusive discount or offer. SMS marketing is vastly more cost-effective than traditional media spend."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"It's instant"}]},{"type":"paragraph","children":[{"type":"span","value":"If you need to swiftly amplify an existing marketing campaign, you can count on the immediacy of SMS marketing to get your message out there fast. Many top SMS service providers offer an easy, no-set-up option where you could be sending messages to thousands - or millions if you are lucky enough to have such a healthy database - within hours from a web-based platform."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"It's time and location aware"}]},{"type":"paragraph","children":[{"type":"span","value":"With today's on-the-go consumers, you can smartly integrate SMS with your web platform to alert customers of a location-specific sale or offer, catching them on the move."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"It grabs attention "}]},{"type":"paragraph","children":[{"type":"span","value":"You are not competing with a full inbox or a plethora of online messages. You are not waiting for the off chance of a customer walking past your store window or billboard. A mobile phone will alert its owner once an SMS arrives, giving it immediate urgency and priority over other messages."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"It generates new leads"}]},{"type":"paragraph","children":[{"type":"span","value":"By setting up a keyword with an SMS short code, you can allow customers to easily and voluntarily opt into your database to receive news and special offers. Voilà - you instantly have hundreds or thousands of new leads. If you offer something of value, your customers will also spread the word to their family and friends through word of mouth."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"It's trackable"}]},{"type":"paragraph","children":[{"type":"span","value":"Partner with a leading SMS marketing service provider and you could enjoy intelligent tracking of your messages. With the uptake of offers and tracing it back to sales, especially in e-commerce, this is particularly important for marketers. As all smartphones have browsers, you can also track click-through with URL-shortening links such as bitly - the perfect length for an SMS."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"It's personal"}]},{"type":"paragraph","children":[{"type":"span","value":"People may have various email addresses and social media profiles but they have just one mobile number. Like email, you can smartly personalize messaging to the right target at the right time in the right place. SMS marketing only targets customers who have previously opted in to hear from you, so you can be more personal and customized in your messaging. What's more, the fact that you only have 160 characters to work with forces brands to keep their messages short and to the point."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"It keeps customers loyal"}]},{"type":"paragraph","children":[{"type":"span","value":"You can make your customers feel special and part of an exclusive community with creative discounts, offers, exclusive invites to sales, events and more. Make it worth their while and they will keep coming back for more."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"To sum up"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS is relatively quick, easy and cost effective to implement - the perfect partner to the time poor marketer. For more ideas on how other companies are using SMS to drive sales and strengthen their marketing campaigns,"},{"url":"/whitepapers/customer-relationship-management/101-business-uses-for-sms-2nd-edition/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" download our 101 uses for SMS guide"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"How to simplify your internal administration with an integrated SMS service","description":"Clickatell has a number of SMS messaging products to help companies manage their internal admin.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633157019-istock000049502610large-s-300x122.jpg?auto=format","id":"DatoCmsAsset-25984027"}},"internalName":"How to simplify your internal administration with an integrated SMS service","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633157019-istock000049502610large-s-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633157019-istock000049502610large-s-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633157019-istock000049502610large-s-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633157019-istock000049502610large-s-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQCAgLDQ0LDhYFCg0NDh0NFhEYFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFQ4QHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUD/8QAHRAAAQMFAQAAAAAAAAAAAAAAAQACEgMEBSExMv/EABcBAAMBAAAAAAAAAAAAAAAAAAECAwD/xAAbEQACAQUAAAAAAAAAAAAAAAAAAgEREhNBUf/aAAwDAQACEQMRAD8Ayfk67TxNW+Qunt00paqBLiq48CA0EGhI0bKwrWuruPkoVeq0R4EKdV4Lex//2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633157019-istock000049502610large-s-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQCAgLDQ0LDhYFCg0NDh0NFhEYFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFQ4QHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUD/8QAHRAAAQMFAQAAAAAAAAAAAAAAAQACEgMEBSExMv/EABcBAAMBAAAAAAAAAAAAAAAAAAECAwD/xAAbEQACAQUAAAAAAAAAAAAAAAAAAgEREhNBUf/aAAwDAQACEQMRAD8Ayfk67TxNW+Qunt00paqBLiq48CA0EGhI0bKwrWuruPkoVeq0R4EKdV4Lex//2Q=="}},"id":"DatoCmsTemplateArticle-62252284","title":"How to simplify your internal administration with an integrated SMS service","slug":"how-to-simplify-your-internal-administration-with-an-integrated-sms-service","meta":{"updatedAt":"2022-10-26T21:03:35.514+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":3,"children":[{"type":"span","value":"Improve internal admin with an integrated SMS service"}]},{"type":"paragraph","children":[{"type":"span","value":"Internal administration must be one of the biggest time thieves and money wasters in any business. Paperwork piles up, countless hours are spent trying to streamline processes to keep customers happy or targets met, and you always seem to be understaffed in trying to control out-of-control administration. Sound familiar? Luckily in today's automated age, everything can be made simpler through online, email, voice and text messaging services."}]},{"type":"paragraph","children":[{"type":"span","value":"We wrote recently about how automation is making customer service easier and more rewarding. Everyday companies are getting smarter by also simplifying their internal processes through automation - one of the most cost-effective being SMS services."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Debt collection"}]},{"type":"paragraph","children":[{"type":"span","value":"One of the biggest headaches of small and corporate businesses - just how do you easily get your debtors to pay on time? Get personal, get texting. For example, debt collection software CollectPlus enables businesses to send "},{"type":"span","marks":["strong"],"value":"SMS reminders to debtors"},{"type":"span","value":" of upcoming payment dates. It is faster, cheaper, and more reliable than phoning or emailing, as people give more attention to a text message."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Appointment reminders/notifications"}]},{"type":"paragraph","children":[{"type":"span","value":"From restaurants to salons, from medical practitioners to car services, if your business relies on appointments, it means time is money and no-shows are devastating to your bottom line. Integrate SMS services into your booking system and "},{"type":"span","marks":["strong"],"value":"remind customers timeously"},{"type":"span","value":" about their appointment, with the optional feature of them confirming or canceling a booking. For example, The Patient Care Messaging system sends automated texts to patients' mobiles, reminding them of their doctor's appointments and with the option of confirming, rescheduling or canceling."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Recruitment"}]},{"type":"paragraph","children":[{"type":"span","value":"Finding the right staff is an expensive and time-consuming exercise. If you include a shortcode in your recruitment drives to build a database of applicants, you can very "},{"type":"span","marks":["strong"],"value":"easily notify them of new positions via SMS "},{"type":"span","value":"services."}]},{"type":"paragraph","children":[{"type":"span","value":"For example, The Federal Department of Employment in Australia teamed up with the National Harvest Labor Information Service to create an SMS service for connecting unemployed workers with fruit and vegetable picking jobs. After registering, job seekers received SMS notifications of where they are needed."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Project status updates"}]},{"type":"paragraph","children":[{"type":"span","value":"If you are managing large projects across many service providers, SMS services are invaluable in keeping everyone on track. The Blue Planet Network - an organization that connects funders, NGOs, the public and communities in aid of addressing water and sanitation programs - created an SMS reporting tool for its members which are especially valuable in countries such as India where 77% of the population owns a mobile phone."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Case tracking"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS services can be put to great use in keeping track of customer service cases, supplying reference numbers, etc. For government organizations, SMS is a valuable tool to keep track of thousands of cases. For example, the U.S. Citizenship and Immigration Service provides applicants and their representatives with automatic updates about their case by email. A new pilot program also enabled them to get SMS notifications whenever a case had been updated."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Applications and admissions"}]},{"type":"paragraph","children":[{"type":"span","value":"Education providers can use SMS services to simplify the admission process. A university in Bangladesh allowed candidates to apply for an admission test by SMS. Candidates could text their HSC information, which was then processed and verified by the Education Board. Eligible candidates were then sent a confirmation text and the application fee for the admission test was deducted from their prepaid mobile account. After completing the test, candidates then also received results via SMS."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Interdepartmental communications"}]},{"type":"paragraph","children":[{"type":"span","value":"Big corporates such as Johnson & Johnson use an international SMS platform to communicate with 100,000 employees in the field. Every account rep can get real time stock information, company announcements, and delivery dates by SMS. SMS services can clearly be used in almost every aspect of your business workflow to make it more effective and cost efficient."}]},{"type":"paragraph","children":[{"type":"span","value":"Read more about how "},{"url":"/articles/digital-marketing/5-innovative-ways-businesses-are-using-bulk-sms-messaging/","type":"link","children":[{"type":"span","value":"innovative ways that businesses are using bulk SMS messaging"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"5 Lessons software developers can learn from HBO's Silicon Valley","description":"Clickatell looks at the popular TV show Silicon Valley. 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Just as advertising folk was scrutinizing Mad Men and House of Cards is the ultimate exposé of the political arena, Silicon Valley aims to show you a real insight into the tech world as you follow the lives of Richard, Ehrlich and the team at fictional app start-up, Pied Piper. Is it realistic? Well, that's a post for another day. What it can claim is to be quite a useful guide into getting it right (or very, very wrong) when building your first app and running your first start-up company. While many software developers dream of being the next Sergey, Larry, and Steve, they can't simply rely on IT skills to create a functioning business. From monetizing your app to excellent customer service, there are many lessons to be learned along the way."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Here are 5 lessons for software developers we've gathered from Silicon Valley:"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Keep thinking bigger"}]},{"type":"paragraph","children":[{"type":"span","value":"When the Pied Piper was originally created, it was aimed at songwriters to help them find out if their work infringed on copyrights. A music-streaming app would've had a limited target market and reach but by focusing on the big money maker - the app's powerful compression algorithm - the creators were suddenly looking at a six-figure offer. Like Gavin Belson says:  \"If we can make your audio and video files smaller, we can make cancer smaller. And hunger. And AIDS.\" Dream big."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Lesson: "},{"type":"span","value":"While you are working on your app, take the time to blue-sky alternatives or expansions. Stretch possibilities and parameters. If, for example, your app is aimed at busy moms, think of how it will be used by retired men. What if it had geo functionality? Appealed to the trade? What if it was transactional? What else can it solve simultaneously?"}]},{"type":"paragraph","children":[{"type":"span","value":"Deliberately turn it on its head and you might be surprised at what you'll discover."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Trust user feedback"}]},{"type":"paragraph","children":[{"type":"span","value":"Constant testing is probably the most important lesson of all. Don't be afraid of user feedback, however vicious it may be. The Pied Piper team received a lukewarm response on their first edition and decided to create a SaaS model with a \"compression cloud\" solution that would cover a wider user base which proved to be much more lucrative."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Lesson:"},{"type":"span","value":" User testing can not only improve your user experience and functionality but also query the viability of your app. It streamlined the Pied Piper offering to a powerful, coveted algorithm."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Don't fear the competition"}]},{"type":"paragraph","children":[{"type":"span","value":"As the app market becomes more and more saturated, fresh ideas are becoming fewer and fewer. Don't let that put you off. Even when Hooli presented their reverse-engineered copycat version (Nucleus) at the TechCrunch Disrupt event, seeming to get the idea out first, the Pied Piper team coded through the night, presented a simplified idea (on a piece of paper!), which outperformed Nucleus and was applauded by the industry."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Lesson:"},{"type":"span","value":" Never throw in the towel. Even if there is one or many competitor apps on the market, focus on yours and how to make it the very best it can be. An app is never ever done. For example, music discovery application Shazam started a text messaging service that would identify music many years before smartphones came to market. Since 1999, it has adapted its services to keep up with the times."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Excel at customer service"}]},{"type":"paragraph","children":[{"type":"span","value":"An app is a service or commodity just like anything else. If you were selling bread, you'd regularly offer customers tasters or discounts on different kinds of bread, or ask their opinions of new recipes. If you ever run out of one flavor, you'd immediately let them know."}]},{"type":"paragraph","children":[{"type":"span","value":"Similarly with an app, the one with the best user experience and support will win customer loyalty.  Where you need to excel is convenience, real-time updates and message automation."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Lesson:"},{"type":"span","value":" While the guys at Pied Piper are finessing their application, they should look into adding customer care functionality into their app, for example push notifications, SMS alerts with a reply, easy in-app support and more."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Learn from the greats"}]},{"type":"paragraph","children":[{"type":"span","value":"Richard, the owner of Pied Piper, was offered a $10 million buyout for his startup by Hooli CEO Gavin Belson. He decided instead to take less funding from a VC who offered to help grow his idea. Obviously, this makes for better TV - option one would've given us maybe two episodes and that's it! But also, one can learn from this that mentorship comes in many shapes and forms."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Lesson: "},{"type":"span","value":"Don't be shy to lean on those with more experience than you and to gain (free) insights. Ours is an industry where people love giving back and sharing learnings and wisdom. Building an app is like building a house. You need to put a lot of thought into every single aspect of the construction and final experience. If you take one thing from this article let it be this - focus on every aspect of user experience and customer service. If you get that right, you will have a competitive edge. For more ideas on how other software developers are integrating SMS into their applications, "},{"url":"/whitepapers/customer-relationship-management/101-business-uses-for-sms-2nd-edition/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"download our 101 uses for the SMS guide."}]}]}]}}}},{"seo":{"title":"4 Ways to improve email open rates (and when to use SMS instead)","description":"Clickatell offers some tips on how you can improve your email marketing campaigns and email open rates to improve your ecommerce conversion.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633157019-istock000049502610large-s-300x122.jpg?auto=format","id":"DatoCmsAsset-25984027"}},"internalName":"4 Ways to improve email open rates (and when to use SMS instead)","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633157019-istock000049502610large-s-300x122.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633157019-istock000049502610large-s-300x122.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633157019-istock000049502610large-s-300x122.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633157019-istock000049502610large-s-300x122.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQCAgLDQ0LDhYFCg0NDh0NFhEYFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFQ4QHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUD/8QAHRAAAQMFAQAAAAAAAAAAAAAAAQACEgMEBSExMv/EABcBAAMBAAAAAAAAAAAAAAAAAAECAwD/xAAbEQACAQUAAAAAAAAAAAAAAAAAAgEREhNBUf/aAAwDAQACEQMRAD8Ayfk67TxNW+Qunt00paqBLiq48CA0EGhI0bKwrWuruPkoVeq0R4EKdV4Lex//2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633157019-istock000049502610large-s-300x122.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoQCAgLDQ0LDhYFCg0NDh0NFhEYFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFQ4QHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUD/8QAHRAAAQMFAQAAAAAAAAAAAAAAAQACEgMEBSExMv/EABcBAAMBAAAAAAAAAAAAAAAAAAECAwD/xAAbEQACAQUAAAAAAAAAAAAAAAAAAgEREhNBUf/aAAwDAQACEQMRAD8Ayfk67TxNW+Qunt00paqBLiq48CA0EGhI0bKwrWuruPkoVeq0R4EKdV4Lex//2Q=="}},"id":"DatoCmsTemplateArticle-62252454","title":"4 Ways to improve email open rates (and when to use SMS instead)","slug":"4-ways-to-improve-email-open-rates-and-when-to-use-sms-instead","meta":{"updatedAt":"2022-10-26T21:02:55.478+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"4 ways to increase your email open rates"}]},{"type":"paragraph","children":[{"type":"span","value":"The money is in the list. You may have heard this saying about email's "},{"url":"https://aeroleads.com/blog/lead-generation/","type":"link","children":[{"type":"span","value":"lead generation"}]},{"type":"span","value":" power. The Direct Marketing Association would tend to agree, estimating that email's ROI can be as high as "},{"url":"https://www.searchenginejournal.com/increased-roi-4300-true-possible-email-marketing/96537/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"4,300%"}]},{"type":"span","value":", making social media look rather sheepish. So no matter what trendy new Facebook and Twitter tactics are doing the rounds, email continues to be "},{"type":"span","marks":["emphasis"],"value":"one"},{"type":"span","value":" of your most powerful promotional tools. Download our white paper on solving the top "},{"url":"/whitepapers/customer-relationship-management/5-e-commerce-challenges-solved/","type":"link","children":[{"type":"span","value":"5 ecommerce challenges with SMS"}]},{"type":"span","value":" But email has its challenges. Your campaign's success relies on people first opening your message and then clicking through to your site. Both of these actions are getting harder to achieve all the time with competition for inbox space and attention rising all the time."}]},{"type":"paragraph","children":[{"type":"span","value":"According to "},{"url":"https://mailchimp.com/resources/research/email-marketing-benchmarks/","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Mailchimp"}]},{"type":"span","value":", average open rates for ecommerce emails are 17.19% and clickthrough just 2.70%."}]},{"type":"paragraph","children":[{"type":"span","value":"So creating successful campaigns is tough. To help you out, here are five tactics for improving your email marketing success:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Tell them what's in the message"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Don't sell"}]},{"type":"paragraph","children":[{"type":"span","value":"Subject lines are the most important element to get right, and also the hardest. In a study of "},{"url":"http://kb.mailchimp.com/campaigns/previews-and-tests/best-practices-for-email-subject-lines","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"200 million emails"}]},{"type":"span","value":", Mailchimp found that boring works best when writing subject lines. Instead of trying to be clever or loud to get attention, simply tell people what's in the message to get the best opens and responses. People are just too savvy to fall for spammy attention seeking subject lines anymore."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Variety is the spice of success"}]},{"type":"paragraph","children":[{"type":"span","value":"Trying to bully subscribers into buying your products, with one promotion after another, is a fast-track way of shredding your list of subscribers. Instead, mix it up. Follow the Pareto 80/20 rule, where 4 out of 5 emails are helpful and informative so that when you do slip in a sales message it's accepted. This will also give your sales emails more impact."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Optimize for mobile"}]},{"type":"paragraph","children":[{"type":"span","value":"According to "},{"url":"https://litmus.com/blog/53-of-emails-opened-on-mobile-outlook-opens-decrease-33","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Litmus"}]},{"type":"span","value":", over half of the people now check their emails on a mobile device. This means the mobile first world has arrived. You now have no other option than to ensure your website, product pages, and lead capture forms all work on mobile screens, and the experience is smooth and hassle free. Otherwise you're throwing away over half your leads from every email campaign."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Test, track and tweak"}]},{"type":"paragraph","children":[{"type":"span","value":"The beauty of email is that every open, click and conversion can be tracked. This allows you to spot what's working and what's draining subscribers. You can also split test two emails at once, and see what impact images, design, copy and calls to action are all having on your conversions. This allows you to continuously improve the success of every message."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"When to use SMS instead of email"}]},{"type":"paragraph","children":[{"type":"span","value":"An email is a key tool in your marketing mix. But it's low open rates and slow response, with it taking on average 90 minutes for customers to read your messages, means email isn't always the best channel. Put simply, if you need to send urgent, time sensitive updates email isn't the answer. SMS, on the other hand, enjoys a near perfect open rate of 98%. Better yet, the notification ping on mobile phones means that SMS messages are typically read within 90 seconds. This makes SMS perfect for notifying customers of important updates, time sensitive promotions and on the spot customer service. Top brands including Harley Davidson and Dunkin Donuts have enjoyed massive success using SMS for running promotions.  SMS is a low cost, is highly deliverable, and you can launch campaigns fast, so why not add them to your marketing arsenal? Along with improving open rates, you can find out how SMS solves other ecommerce challenges in "},{"url":"/whitepapers/digital-marketing/mobile-evolution-of-retail/","type":"link","children":[{"type":"span","value":"our new white paper guide"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"Improve your site's security with SMS","description":"Find out how offering SMS security updates and two-factor SMS authentication can improve security and attract more customers.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633177237-new-service-offers-joe-public-health-advice-via-sms-300x117.jpg?auto=format","id":"DatoCmsAsset-25988866"}},"internalName":"Improve your site's security with SMS","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633177237-new-service-offers-joe-public-health-advice-via-sms-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633177237-new-service-offers-joe-public-health-advice-via-sms-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633177237-new-service-offers-joe-public-health-advice-via-sms-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633177237-new-service-offers-joe-public-health-advice-via-sms-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoXDhgQFQ0NDhwdFhoWFx8lGBYfFhUdHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFg0QEDsoGh4vLy8vLy87Oy8vLy81Ly8vLy8vLy87Ly81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAHAAECBAX/xAAiEAABBAEDBQEAAAAAAAAAAAABAAIEBSERMUEGEhQVMwP/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABoRAAICAwAAAAAAAAAAAAAAAAACUlMDERL/2gAMAwEAAhEDEQA/ACey1zoBqsq3u5P5McWt4TRPooXIHjuxwiYVewsjLAGtn1NLdOcO07pKpPA9g7A3SSuXsKbSB//Z"},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633177237-new-service-offers-joe-public-health-advice-via-sms-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoXDhgQFQ0NDhwdFhoWFx8lGBYfFhUdHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFg0QEDsoGh4vLy8vLy87Oy8vLy81Ly8vLy8vLy87Ly81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAHAAECBAX/xAAiEAABBAEDBQEAAAAAAAAAAAABAAIEBSERMUEGEhQVMwP/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EABoRAAICAwAAAAAAAAAAAAAAAAACUlMDERL/2gAMAwEAAhEDEQA/ACey1zoBqsq3u5P5McWt4TRPooXIHjuxwiYVewsjLAGtn1NLdOcO07pKpPA9g7A3SSuXsKbSB//Z"}},"id":"DatoCmsTemplateArticle-62252538","title":"Improve your site's security with SMS","slug":"improve-your-sites-security-with-sms","meta":{"updatedAt":"2022-10-26T21:02:30.681+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Many IT managers must suffer from sleepless nights these days. Hacking, phishing and malware are rife, with new security threats appearing all the time. In fact, hacking company websites is the new form of bank robbery, with audacious break-ins regularly hitting the headlines: "}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Russian hackers recently stole $1billion from banks across the world, in the largest cyber crime yet. They were able to infect the banks' computers with malware after tricking employees to open phishing emails. They were then able to steal passwords, impersonate bank staff to transfer money, and even programmed ATMs to spit out money."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Yahoo! users were warned about phishing emails which prayed on people's fear of viruses. The email directed them to a fake Yahoo! Mail page where they were asked to provide their login details to upgrade their account to avoid being infected by a virus."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"eBay had to ask all of its users to change their passwords after 145 million accounts were at risk of being hacked"}]}]}]},{"type":"paragraph","children":[{"url":"/whitepapers/digital-marketing/mobile-evolution-of-retail/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Download our white paper "}]},{"type":"span","marks":["emphasis"],"value":"on solving ecommerce challenges with SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"It's clear, nobody is safe from the risk of scammers trying to steal passwords and login information. So what can you to protect yourself? SSL encryption, firewalls and account monitoring can only do so much. You also can't rely on customers to follow the advice and change their logins every few months. Thankfully, there are multiple ways of using SMS to add an extra layer of security that can keep login details and accounts safe."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Here are three ways of using SMS for better security and more sleep at night:"},{"type":"span","value":" "},{"type":"span","marks":["strong"],"value":"Notifying customers of security risks or updates"}]},{"type":"paragraph","children":[{"type":"span","value":"Websites and apps are always at risk of being hacked. Should it occur, it's wise to have a disaster recovery plan in place. Burying your head in the sand and hoping customers won't find out isn't an option. This will only cause them to lose trust in you, leading to mass deletions of your apps and plummeting visits to your website."}]},{"type":"paragraph","children":[{"type":"span","value":"Instead, use SMS to send immediate messages to all your subscribers. SMS messages are typically read within 90 seconds, unlike email which takes 90 minutes. This makes it the perfect channel for notifying customers of the breach and what to do to protect themselves."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Two factor authentication"}]},{"type":"paragraph","children":[{"type":"span","value":"Twitter implemented two-factor authentication after "},{"url":"https://techcrunch.com/2013/02/01/twitter-hacked-250k-affected-just-go-change-your-password-now-though/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"250,000 accounts"}]},{"type":"span","value":" were affected by a hack in 2013. Many social media sites and banks now use 2 factor authentication, with one time pin codes, for first time logins, password resets, and to approve large or unusual transactions."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Enhanced security with SMS can attract more customers"}]},{"type":"paragraph","children":[{"type":"span","value":"Providing SMS security updates and SMS authentication are easy to implement and help reduce the risk of identify theft or financial losses, for both you and your customers. Using SMS for security will also increase trust and give customers the confidence that you are the safer option compared to companies still putting their faith in email. Find out more about solving key "},{"url":"/articles/digital-marketing/can-bulk-sms-services-rapidly-improve-e-commerce-conversions-bulksms/","type":"link","children":[{"type":"span","value":"ecommerce challenges"}]},{"type":"span","value":" with SMS."}]}]}}}},{"seo":{"title":"How top logistic companies never lose sight of their precious cargo","description":"Clickatell highlights how transport and logistic companies can benefit from location tracking and SMS messaging to streamline their logistic processes.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633090224-jdus.jpg?auto=format","id":"DatoCmsAsset-25848253"}},"internalName":"How top logistic companies never lose sight of their precious cargo","category":{"id":"DatoCmsTaxonomyCategory-142960535","name":"Technology","slug":"technology"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633090224-jdus.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633090224-jdus.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633090224-jdus.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633090224-jdus.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ0UDhgLDQ0NEB0KDg4NFxsZGBYTFhUmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0NHDscFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgADBP/EAB4QAAEDBAMAAAAAAAAAAAAAAAEAAhEDBSExBBIT/8QAFwEAAwEAAAAAAAAAAAAAAAAAAwQFAv/EABkRAAIDAQAAAAAAAAAAAAAAAAIRAAESA//aAAwDAQACEQMRAD8AbDd2NdtUPvTH1YlAnkztZQT7jKB1blABHMc6XOpkSSogdInoMqLYtRE6rU//2Q=="},"width":300,"height":122},"url":"https://www.datocms-assets.com/54467/1633090224-jdus.jpg?auto=format","width":300,"title":null,"height":122,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ0UDhgLDQ0NEB0KDg4NFxsZGBYTFhUmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0NHDscFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgADBP/EAB4QAAEDBAMAAAAAAAAAAAAAAAEAAhEDBSExBBIT/8QAFwEAAwEAAAAAAAAAAAAAAAAAAwQFAv/EABkRAAIDAQAAAAAAAAAAAAAAAAIRAAESA//aAAwDAQACEQMRAD8AbDd2NdtUPvTH1YlAnkztZQT7jKB1blABHMc6XOpkSSogdInoMqLYtRE6rU//2Q=="}},"id":"DatoCmsTemplateArticle-62252691","title":"How top logistic companies never lose sight of their precious cargo","slug":"how-top-logistic-companies-never-lose-sight-of-their-precious-cargo","meta":{"updatedAt":"2022-10-26T21:02:06.147+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Using SMS messaging in logistics"}]},{"type":"paragraph","children":[{"type":"span","value":"The very definition of a logistics company is to guarantee the seamless flow of goods from source to customer. These goods - from a special gift ordered just in time for a loved one's birthday to a large shipment of shoes for a clothing retailer - are highly desirable and highly vulnerable to various risks, especially theft, which is why top logistic companies go to great lengths to secure their precious cargo. Twenty years ago, the majority of theft occurred at warehouses but today, cargo is more likely to be stolen during transit. The old saying remains true: \"Cargo that sits, is cargo that's vulnerable\". From smart locks to uber-smart telematics, logistic companies are increasingly using technology to streamline processes and trim operational costs."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Here are some recent trends:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Smart locks:"},{"type":"span","value":"  The Internet of Things has already spread to trucks, specifically with wireless locking devices fitted to trucks. These can, for example, transmit alerts for locked/unlocked and latched/unlatched status changes of doors. It can also share GPS-based location information and a geofencing feature will prevent locks from opening anywhere but at a specific defined location."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Tracking shipping containers:"},{"type":"span","value":" In an area of the world rife with pirate attacks, telecommunications company MTN devised a system whereby shipping containers in Nigeria can be tracked by SMS. This system allows Nigerian importers and other shipping operators to quickly and easily locate their containers anywhere in the world."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Constant communication:"},{"type":"span","value":" Vehicle telemetry allows fleet managers to customize alerts to monitor anything from breaks, idle time, after hours use and more. These days, the more data you can record, the more secure your cargo will be. It's about knowing where your goods are and who has them at all times."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Staying on route: "},{"type":"span","value":"Most telematics systems offer geofencing capabilities which will send alerts when a truck goes off-route. If vehicle or cargo theft is suspected, there are systems with a 'starter disable' function which breaks the ignition circuit on the vehicle. I.e. if the engine is shut off, it won't start again. Location data collection by the onboard system can then be provided to law enforcement parties to take action."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Implement tip lines: "},{"type":"span","value":"Third-party organizations that specialize in tip line services can provide the necessary anonymity for valuable tip-offs. These professionals will offer both telephone and internet options, operate 24/7 and will possibly have translation services."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Be visible:"},{"type":"span","value":" Trucks with minimal markings are popular with thieves. Along with branding, look into roof markings which can easily be tracked by air."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Plan routes in detail:"},{"type":"span","value":" You always want your cargo to traveling the shortest distance possible, with the fewest number of stops. Use route planning software to plan optimum routes and connect with local authorities to inquire about the safety of truck stops. If possible, stick to secured lots for overnight stays."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"In summary: to keep your cargo safe at all times, a mixture of technology, hardware and old-fashioned diligence and common senses will stand your logistic company in good stead. For more ideas on how other companies are using SMS to streamline their logistic processes, "},{"url":"/white-papers/customer-relationship-management/101-business-uses-for-sms-2nd-edition/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"download our 101 uses for SMS guide."}]}]}]}}}},{"seo":{"title":"How SMS notifications contribute to a pleasant traveling experience","description":"Find out how SMS notifications can enhance transport businesses by offering travel & location information as well as for promotions and cross-selling.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633181276-image3-1-1-300x157.jpg?auto=format","id":"DatoCmsAsset-25991377"}},"internalName":"How SMS notifications contribute to a pleasant traveling experience","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633181276-image3-1-1-300x157.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633181276-image3-1-1-300x157.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633181276-image3-1-1-300x157.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633181276-image3-1-1-300x157.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgRFRUXDhgPDA0NFxENFg0NFx8eGBYVFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAwQHDscFh0vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAHxAAAQMDBQAAAAAAAAAAAAAAAwABAgQFQQYRFCFR/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwH/xAAZEQACAwEAAAAAAAAAAAAAAAAAAQIREgP/2gAMAwEAAhEDEQA/AKYIGOJTOrbY7UkpMn1OacAbs6QaprS8CfeEK0WMVRFWugmQkot6hYWO4G5Um3yhKtBPmrP/2Q=="},"width":300,"height":157},"url":"https://www.datocms-assets.com/54467/1633181276-image3-1-1-300x157.jpg?auto=format","width":300,"title":null,"height":157,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgRFRUXDhgPDA0NFxENFg0NFx8eGBYVFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAwQHDscFh0vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYD/8QAHxAAAQMDBQAAAAAAAAAAAAAAAwABAgQFQQYRFCFR/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwH/xAAZEQACAwEAAAAAAAAAAAAAAAAAAQIREgP/2gAMAwEAAhEDEQA/AKYIGOJTOrbY7UkpMn1OacAbs6QaprS8CfeEK0WMVRFWugmQkot6hYWO4G5Um3yhKtBPmrP/2Q=="}},"id":"DatoCmsTemplateArticle-62252919","title":"How SMS notifications contribute to a pleasant traveling experience","slug":"how-sms-notifications-contribute-to-a-pleasant-traveling-experience","meta":{"updatedAt":"2022-10-26T21:01:46.008+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Real-time travel notifications"}]},{"type":"paragraph","children":[{"type":"span","value":"Fast-forward to 2015 and you literally have your whole travel plan in the palm of your hand. These days, SMS notifications are contributing to a very pleasant traveling experience. From check-in and entertainment bookings to rentals and travel guides, today's always-on customers have grown accustomed to real-time updates, all the time. They want notifications to enhance their travels and especially when things go wrong, for example delays, weather catastrophes, riots and lost baggage."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Travel information by SMS:"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS can be used by airports and rail companies to offer real-time departure information. For example, the London Underground provides a free SMS service with real-time travel news and details of delays. This allows people to plan their trips more efficiently before they arrive at the station. SMS service is also available for Airport Express trains to London airports."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Promotions:"}]},{"type":"paragraph","children":[{"type":"span","value":"Travel companies can set up automated SMS notifications that offer discounts and promotions a week or a few days before departure. This way, travelers can plan their activities and feel appreciated by exclusive offers while companies can enjoy upselling opportunities."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Location information:"}]},{"type":"paragraph","children":[{"type":"span","value":"The new buzzword in mobile marketing - proximity marketing - can be used by popular tourist attractions to market to opted-in visitors in the area. A virtual perimeter is created and once a customer enters it, they can be sent anything from special offers to value-adding information such as weather alerts, surf updates, etc."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Entertainment:"}]},{"type":"paragraph","children":[{"type":"span","value":"Even if they have pre-booked their"},{"url":"#83341774","meta":[{"id":"title","value":"Click to Continue > by SharkManCoupon"}],"type":"link","children":[{"type":"span","value":" "}]},{"type":"span","value":"tickets, tourists might face some boring time spent in queues. SMS is a fun, cost effective way to keep them entertained. For example, the popular Madame Tussauds used to send queuing visitors SMS messages containing facts about Vlad the Impaler, Count Dracula and others immortalized in the wax museum."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"On-site services: "}]},{"type":"paragraph","children":[{"type":"span","value":"Accommodation providers can smartly boost revenue by notifying guests about events, dining, entertainment and spa options via SMS notifications."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Rentals:"}]},{"type":"paragraph","children":[{"type":"span","value":"Cycling is ever popular in large cities and now rentals have been made super easy via SMS services. For example, OYBike is a network of bicycles that can be hired by mobile. A user chooses a bicycle at an OYBike station, phone the call center and gives them the bicycle's unique identification number. The bicycle lock's PIN code is then sent back to them by SMS so they can unlock the bicycle and start using it."}]},{"type":"paragraph","children":[{"type":"span","value":"To sum up: these days a mobile phone is so much more than a traveler's camera and social media posting device. Through SMS services, it can become their concierge, tour guide, travel agent, local expert and so much more. For more ideas on how tourism and travel companies are using SMS to increase loyalty and sales, download our "},{"url":"/white-papers/customer-relationship-management/101-business-uses-for-sms-2nd-edition/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"101 uses for SMS guide"}]},{"type":"span","value":"."}]}]}}}},{"seo":{"title":"5 Reasons why bulk SMS will deepen your customer relationships","description":"Clickatell shows why bulk SMS is the perfect tool to drive customer engagement in your business as well as reducing customer care costs.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633152037-clickatells-text-messaging-connects-thousands-around-the-world-during-live-obama-cairo-speech-300x117.jpg?auto=format","id":"DatoCmsAsset-25976947"}},"internalName":"5 Reasons why bulk SMS will deepen your customer relationships","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633152037-clickatells-text-messaging-connects-thousands-around-the-world-during-live-obama-cairo-speech-300x117.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633152037-clickatells-text-messaging-connects-thousands-around-the-world-during-live-obama-cairo-speech-300x117.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633152037-clickatells-text-messaging-connects-thousands-around-the-world-during-live-obama-cairo-speech-300x117.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633152037-clickatells-text-messaging-connects-thousands-around-the-world-during-live-obama-cairo-speech-300x117.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFRIXDhgcDg0NDxENFg0SFx8ZGBYTFhUdHysjJh0oKRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBEQHDsdFh07Ly8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBQD/xAAfEAABAwQDAQAAAAAAAAAAAAAAAQIEAwYRMxQ0cQX/xAAVAQEBAAAAAAAAAAAAAAAAAAACA//EABsRAAIBBQAAAAAAAAAAAAAAAAABAhETITFB/9oADAMBAAIRAxEAPwBX9C8X8VVaSIl/V6eW4I8jqKRKOxfQKFeimsjaRfVZzMqhgdI1mKWkNaP/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633152037-clickatells-text-messaging-connects-thousands-around-the-world-during-live-obama-cairo-speech-300x117.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFRIXDhgcDg0NDxENFg0SFx8ZGBYTFhUdHysjJh0oKRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBEQHDsdFh07Ly8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBQD/xAAfEAABAwQDAQAAAAAAAAAAAAAAAQIEAwYRMxQ0cQX/xAAVAQEBAAAAAAAAAAAAAAAAAAACA//EABsRAAIBBQAAAAAAAAAAAAAAAAABAhETITFB/9oADAMBAAIRAxEAPwBX9C8X8VVaSIl/V6eW4I8jqKRKOxfQKFeimsjaRfVZzMqhgdI1mKWkNaP/2Q=="}},"id":"DatoCmsTemplateArticle-62252999","title":"5 Reasons why bulk SMS will deepen your customer relationships","slug":"5-reasons-why-bulk-sms-will-deepen-your-customer-relationships","meta":{"updatedAt":"2022-10-26T21:01:23.743+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Bulk SMS customers"}]},{"type":"paragraph","children":[{"type":"span","value":"In an ideal world, you’ll have regular face-to-face contact with your customers. When you have thousands to talk to, it’s a challenge to keep the personal touch. So if you can’t have quality, at least you can have quantity, right? Which is why many customer success managers turn to sending messages in bulk. If you consider the sky-high open rates of "},{"url":"/products/sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"bulk SMS "}]},{"type":"span","value":"messages – it’s clear that it sits head and shoulders above other comms."}]},{"type":"paragraph","children":[{"type":"span","value":"According to "},{"url":"http://www.techipedia.com/2011/sms-marketing/","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Techipedia"}]},{"type":"span","value":", "},{"type":"span","marks":["strong"],"value":"98% of SMS messages sent are opened, and 83% of them are opened within 3 minutes."},{"type":"span","value":"  SMS is instant, reliable and cost-effective. It works on any handset, anywhere in the world. It’s one of the oldest and best-loved modes of communication around – in technology years, 20+ years is as old as the hills!\n\nLet’s look at 5 reasons why bulk SMS is the perfect tool to drive customer engagement in your business:"}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"1. Instant feedback"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS is more instant than email and less intrusive than a phone call. Smart brands use "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"bulk SMS"}]},{"type":"span","value":" to ask a customer to rate a service or give feedback immediately after an interaction. A two-way rating service can ask a customer how their experience was as soon as they leave a store."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Benefit to your business: "},{"type":"span","value":"Valuable input to turbo-charge your NPS scores."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"2. Foster a feeling of exclusivity"}]},{"type":"paragraph","children":[{"type":"span","value":"Once you’ve demonstrated that you appreciate their feedback, reward customer loyalty with tailored promotions. Subscribed customers can be the first to know about sales happening or new branches opening. Boost sales even further by sending coupons straight to their phones."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Benefit to your business"},{"type":"span","value":": Increased sales and improved customer loyalty."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"3. Ultimate convenience"}]},{"type":"paragraph","children":[{"type":"span","value":"Customers are drawn to brands that respect their time. For example, it has become almost standard practice for e-commerce businesses to use well-timed SMS alerts to keep customers in the loop on their order and delivery status. Personalized by name and order number, these "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"bulk SMS"}]},{"type":"span","value":" messages provide a unique tracking link for real-time information. Customers are able to choose a suitable delivery time via two-way SMS. Airlines save their customers time by notifying them of gate changes or delayed flights."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Benefit to your business"},{"type":"span","value":": Reduced call center costs, increased customer happiness."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"4. Smartly reach every customer using bulk SMS"}]},{"type":"paragraph","children":[{"type":"span","value":"Identify your best shoppers and integrate SMS marketing with your CRM campaign. You only need a customer to opt in for mobile marketing to be able to tailor communications to their shopping behavior. Using location-based marketing, you can message a customer when they are near your store to invite them in for a time-specific offer. "},{"url":"/products/sms/","type":"link","children":[{"type":"span","value":"Bulk SMS"}]},{"type":"span","value":" works on any handset, on any network, in any language, in almost any country in the world."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Benefit to your business"},{"type":"span","value":": Targeted communications, less marketing waste."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"5. Customer success through customer care"}]},{"type":"paragraph","children":[{"type":"span","value":"Finally, SMS messaging is a great self-service customer care tool. It saves customers from picking up the phone, having to sit through a menu of endless voice prompts. For example, satellite V provider DSTV provides customers with various SMS options to reset errors, find their nearest installer, and more."}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Benefit to your business: "},{"type":"span","value":"Reduced customer care costs, fewer service queries."}]},{"type":"paragraph","children":[{"type":"span","value":"So to sum up: the ubiquity and platform independence of SMS make it one of the most practical, effective, and affordable channels for talking to customers. And even though bulk SMS messages are sent en masse, they can be incredibly personalized."}]},{"type":"paragraph","children":[{"type":"span","value":"Get easy tips on energizing your CRM program by "},{"url":"/whitepapers/customer-relationship-management/energize-your-crm-program-with-two-way-sms/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"downloading our whitepaper"},{"type":"span","value":"."}]}]}]}}}},{"seo":{"title":"The social media trends every business should know right now","description":"Every year the net is flooded with trend predictions and eye-opening stats. We’ve scoured the reports for the top social media trends.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633103539-84h-su.jpg?auto=format","id":"DatoCmsAsset-25866729"}},"internalName":"The social media trends every business should know right now","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[{"id":"DatoCmsTaxonomyCategory-142960550","name":"SMS","slug":"sms"},{"id":"DatoCmsTaxonomyCategory-142960538","name":"Mobile Marketing","slug":"mobile-marketing"},{"id":"DatoCmsTaxonomyCategory-142960549","name":"Conversational Commerce","slug":"conversational-commerce"}],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633103539-84h-su.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633103539-84h-su.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633103539-84h-su.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633103539-84h-su.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ8XDg8WDg4NFR0NDQ4YFxcaGBYTFhUaKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFhw7Oy8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQABA//EAB8QAAIBAwUBAAAAAAAAAAAAAAABAwISMQQREyFRBf/EABYBAQEBAAAAAAAAAAAAAAAAAAQFA//EABoRAAICAwAAAAAAAAAAAAAAAAECADIDESH/2gAMAwEAAhEDEQA/AH0XyoKHumMtPp46UkmARt+h0D6FFNCHTLkItDuGOzJZnU3ZkhOYdmDO+7T/2Q=="},"width":300,"height":116.99999999999999},"url":"https://www.datocms-assets.com/54467/1633103539-84h-su.jpg?auto=format","width":300,"title":null,"height":117,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDQ8XDg8WDg4NFR0NDQ4YFxcaGBYTFhUaKysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFhw7Oy8vLy87Oy8vLy8vLy8vLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAoAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQABA//EAB8QAAIBAwUBAAAAAAAAAAAAAAABAwISMQQREyFRBf/EABYBAQEBAAAAAAAAAAAAAAAAAAQFA//EABoRAAICAwAAAAAAAAAAAAAAAAECADIDESH/2gAMAwEAAhEDEQA/AH0XyoKHumMtPp46UkmARt+h0D6FFNCHTLkItDuGOzJZnU3ZkhOYdmDO+7T/2Q=="}},"id":"DatoCmsTemplateArticle-62253065","title":"The social media trends every business should know right now","slug":"the-social-media-trends-every-business-should-know-right-now","meta":{"updatedAt":"2022-12-13T12:23:15.519+00:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Social media trends"}]},{"type":"paragraph","children":[{"type":"span","value":"Wherever social media fits into your marketing campaign, it can be difficult to know where to place your focus and spend your precious budgets. Every year, the net is flooded with crystal ball trend predictions and eye-opening stats. We’ve scoured the reports and brought you the top social media trends to know right now:"}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Social media will increasingly influence purchasing decisions"}]},{"type":"paragraph","children":[{"type":"span","value":"Studies have shown that 3 out of 4 consumers rely on social media for their purchasing decisions, with 8 in 10 influenced by their friends’ posts. Almost half (47%) of Americans admitted that Facebook is their no 1 influencer of purchases. This means that they are in the electronics store reading reviews of the best laptop to buy on their smartphone."}]},{"type":"paragraph","children":[{"type":"span","value":"Or simply asking anyone on Twitter whether one brand is better than another. It’s a scary thought that your reputation is at the mercy of strangers but that is also the magic of the social sphere – something that smart companies embrace, exploit and even reward."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Social media is ideal for content distribution"}]},{"type":"paragraph","children":[{"type":"span","value":"‘Content strategy’ was the hot topic of 2014, with marketers falling over themselves to churn out ‘quality content’ to achieve better Google rankings. However, many of these strategies have fallen flat without an adequate distribution strategy. In other words, you are writing blog posts – but is anyone reading it? Savvy marketers know that social media is not a handy add-on for your marketing efforts but an excellent way to amplify your campaigns."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Videos and images are increasing popular social media trends"}]},{"type":"paragraph","children":[{"type":"span","value":"A video is a powerful tool you can’t ignore. On landing pages, videos increase conversion by 86%. Google owns YouTube which means that any YouTube video will automatically enjoy improved SEO rankings. In terms of visuals, it seems Instagram isn’t showing any signs of slowing down. With "},{"url":"https://about.instagram.com/en_US/blog","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"200 million monthly users"}]},{"type":"span","value":", it has become THE network when it comes to image-based social media marketing. These days, it’s all about visual storytelling: in-the-moment images and point-of-view video."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"What if you had your own social network?"}]},{"type":"paragraph","children":[{"type":"span","value":"By 2016, 50% of large organizations will have their own internal Facebook-like social networks. What’s more, they say these networks will soon be considered as vital as email and telephones. Innovative companies will also use their own – or other – social networks as customer service portals to swiftly address customer complaints in a transparent manner."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Social media and ecommerce are further integrating"}]},{"type":"paragraph","children":[{"type":"span","value":"Both Facebook and Twitter have added ‘buy’ buttons to posts, enabling users to make purchases without leaving the network. This will be a powerful way to make sales. Once a customer has activated this one-click method, they are likely to be impulse shopping on a regular basis. The real-time nature of these networks also makes them perfect for grab-them-now deals."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Mobile is where the action is happening"}]},{"type":"paragraph","children":[{"type":"span","value":"Finally, as smartphone technology has exploded, naturally so has the time spent on these devices. Wait for it: 26% of a smartphone user’s time is spent on social media. For example, Pinterest content is shared 3x more on mobile than on desktop. Bear this in mind when planning your next marketing campaign. If users are living on their mobile phones, consider mobile marketing."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"paragraph","children":[{"type":"span","value":"If you are running a competition, use SMS short codes as an easy, trackable entry mechanic. Or use SMS messages to drive likes or entries on your social media page. In conclusion, keep your finger on the pulse of social media trends as things change by the minute. For example, Google Plus was heralded as the new Facebook, now some predict that it will fade into obscurity. Smart, Internet-of-things devices are also going social. Yes, that’s right, your fridge may well tweet on your behalf soon! See creative ideas of how SMS is used by other companies for Social Networking in our guide: "},{"url":"/whitepapers/customer-relationship-management/101-business-uses-for-sms-2nd-edition/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"101 Business Uses for SMS"}]},{"url":"/pricing-and-coverage/message-pricing/","type":"link","children":[{"type":"span","value":"."}]},{"type":"span","value":" Here are also some good examples of "},{"url":"/articles/digital-marketing/social-media-management-customer-support-go-hand-hand/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","value":"how social networks use SMS"}]},{"url":"/articles/digital-marketing/3-international-sms-success-stories-from-famous-app-developers-apps/","type":"link","children":[{"type":"span","value":" "}]},{"type":"span","value":"to authenticate user activation or sessions with one-time-passwords (OTPs), provide premium-rate SMS micro-billing or enable out-of-network push messaging."}]}]}}}},{"seo":{"title":"Debunking 5 myths of two-factor authentication","description":"Clickatell helps debunk some of the common myths about two-factor authentication.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633103539-84h-su.jpg?auto=format","id":"DatoCmsAsset-25866729"}},"internalName":"Debunking 5 myths of two-factor authentication","category":{"id":"DatoCmsTaxonomyCategory-142960548","name":"Information Security","slug":"information-security"},"secondaryCategories":[],"featuredImage":null,"id":"DatoCmsTemplateArticle-62253127","title":"Debunking 5 myths of two-factor authentication","slug":"debunking-5-myths-of-two-factor-authentication","meta":{"updatedAt":"2022-10-26T21:00:48.287+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"2 FA myths and excuses"}]},{"type":"paragraph","children":[{"type":"span","value":"It’s becoming the benchmark of online security best practice. Why then, are so many companies still relying solely on passwords?"}]},{"type":"heading","level":3,"children":[{"type":"span","value":"We explore some of the most common myths or excuses:"}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Myth 1: It adds complexity to the authentication process"}]},{"type":"paragraph","children":[{"type":"span","value":"Different authentication processes require more interaction from users than others. With voice authentication, you have to answer a phone call, remember a code and enter it. With SMS authentication, you need to enter a PIN code while with a hardware ‘fob’ you have to keep it with you at all times. Many companies offer its users a choice of authentication method, for example email or SMS one-time PINS. These days, users are becoming more and more accustomed to this extra step, and would appreciate that a business is looking out for their online safety."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Myth 2: It’s an expensive process"}]},{"type":"paragraph","children":[{"type":"span","value":"Before the explosion of smartphones, a hardware token was a popular method of authentication. Considering these can cost more than $100 each, can easily be lost and can be hard or frustrating to use, it’s no wonder that the perception exists that two factor authentication is expensive. Compared to hardware options, SMS and voice authentication is much more cost effective. When considering costs, remember that prevention is always far cheaper than recovery. By putting security measures in place now, you can save yourself from the crippling costs of reputation recovery later."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Myth 3: It spoils the user experience"}]},{"type":"paragraph","children":[{"type":"span","value":"When you’ve put a lot of love into building your online or mobile app user experience, you want to ensure seamless interactions at every stage. So while business owners know the security risks, many opt for weaker security measures to not ‘scare off’ or inconvenience their users. Alarmingly, "},{"url":"http://gizmodo.com/heres-why-your-bank-account-is-less-secure-than-your-gm-1683777281","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"many banks will only use two factor authentication"}]},{"type":"span","value":" for funds leaving accounts, not for log-ins. Smart businesses realize that two factor authentication is not just ticking the compliance box but is also a chance to improve the user experience by reducing fraud."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Myth 4: It’s complicated to implement"}]},{"type":"paragraph","children":[{"type":"span","value":"No form of two factor authentication comes without some implementation challenges, whether it is the distribution of hardware tokens and educating your customers on using them, or integrating voice or SMS authentication with your website or app. However, with a developer by your side, it can be relatively quick and easy to implement an API into your system that enables SMS two factor authentication. All you need is a user’s phone number to get started – a device that is always omnipresent these days."}]},{"type":"heading","level":4,"children":[{"type":"span","marks":["strong"],"value":"Myth 5: It’s not a guarantee against fraud"}]},{"type":"paragraph","children":[{"type":"span","value":"It is important to have a larger security strategy in place, of which two factor authentication could be one aspect. Authentication enabling companies are constantly innovating their products to offer more sophisticated methods of authentication. For example, multi factor authentication is a completely out-of-band (OOB) solution that is highly secure. An example of this is a technology that generates one-time passwords by prompting users via SMS to solve an image-based authentication challenge on their mobile phone. If you feel that one method of authentication is not satisfactory for your company’s risk profile, then there are many other methods and security parameters to explore."}]},{"type":"paragraph","children":[{"type":"span","value":"Two factor authentication via SMS remains unrivaled in its simplicity and cost effectiveness, which is why so many online services and mobile app clients choose it. That’s why internet giants like Google and Facebook use it to protect their users from hackers and phishers."}]},{"type":"paragraph","children":[{"type":"span","value":"For more ideas on how you can easily add an extra layer of protection, read more about "},{"url":"/white-papers/information-security/buyers-guide-two-factor-authentication/","meta":[{"id":"target","value":"_blank"},{"id":"rel","value":"noopener noreferrer"}],"type":"link","children":[{"type":"span","marks":["underline"],"value":"Clickatell’s solutions for two factor authentication"},{"type":"span","value":"."}]}]}]}}}},{"seo":{"title":"How web to mobile SMS increases client engagement","description":"Clickatell demonstrates how a web to mobile service can help boost client engagement, for example of VIP clients sign up to your SMS list.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633192694-image3-2-1-300x157.jpg?auto=format","id":"DatoCmsAsset-25995788"}},"internalName":"How web to mobile SMS increases client engagement","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633192694-image3-2-1-300x157.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633192694-image3-2-1-300x157.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633192694-image3-2-1-300x157.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633192694-image3-2-1-300x157.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgPChUVDhgQDg0NFhENDA0YFxMZGBYTFhUaHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBANHDscFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUG/8QAHBAAAQQDAQAAAAAAAAAAAAAAAQACAwQFIWFx/8QAFQEBAQAAAAAAAAAAAAAAAAAABAX/xAAZEQACAwEAAAAAAAAAAAAAAAACAwABMRH/2gAMAwEAAhEDEQA/AE6FAhm0rdwgmsA9WjiYGx6CXO5R6hLUXdiyZUrYDHNr1WjiFUxLAYAhUKWXNhrOp//Z"},"width":300,"height":157},"url":"https://www.datocms-assets.com/54467/1633192694-image3-2-1-300x157.jpg?auto=format","width":300,"title":null,"height":157,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgPChUVDhgQDg0NFhENDA0YFxMZGBYTFhUaHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBANHDscFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUG/8QAHBAAAQQDAQAAAAAAAAAAAAAAAQACAwQFIWFx/8QAFQEBAQAAAAAAAAAAAAAAAAAABAX/xAAZEQACAwEAAAAAAAAAAAAAAAACAwABMRH/2gAMAwEAAhEDEQA/AE6FAhm0rdwgmsA9WjiYGx6CXO5R6hLUXdiyZUrYDHNr1WjiFUxLAYAhUKWXNhrOp//Z"}},"id":"DatoCmsTemplateArticle-62258049","title":"How web to mobile SMS increases client engagement","slug":"how-web-to-mobile-sms-increases-client-engagement-sms","meta":{"updatedAt":"2022-10-26T21:00:31.276+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Web to mobile SMS messaging"}]},{"type":"paragraph","children":[{"type":"span","value":"Web to mobile SMS services has been around for quite some time, with many small, medium, and large brands taking advantage of this technology to improve customer relationship management. When this happens, client engagement increases which can be very beneficial for the host brand."}]},{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"How exactly will a webmaster benefit from this improved web to mobile SMS client engagement?"},{"type":"span","value":" For more on "},{"url":"/products/sms/","meta":[{"id":"title","value":"Signup for Developers Central"},{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell's world-class SMS services"}]},{"type":"span","value":" click here."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"The problem:"}]},{"type":"paragraph","children":[{"type":"span","value":"Your website needs a closer relationship with your customers and clients, in order to convert sales messages into long term sales, or even repeat sales."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"The solution:"}]},{"type":"paragraph","children":[{"type":"span","value":"The most highly sought-after marketing connection is a two-way conversation, neatly facilitated by the web to mobile SMS technology, which will allow you to grow a substantial user base of repeat buyers."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"What is this technology all about?"}]},{"type":"paragraph","children":[{"type":"span","value":"With an appropriate web to mobile SMS service, you can get your valued customers to sign up for your SMS list so that they can take advantage of your offers, deals, specials, and advice. The technology bypasses the traditional email list sign-up and is most popular for app and software companies that need to closely monitor customer service."}]},{"type":"heading","level":3,"children":[{"type":"span","value":"When your clients sign-up to your SMS list:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"They gain access to a portable, time-sensitive mechanism for taking advantage of coupons, deals, updates, and special offers."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"This guarantees that they always receive your messages, and that their app or software always works, has the latest updates, news, and functions."}]}]}]},{"type":"heading","level":3,"children":[{"type":"span","value":"The benefits of the web to mobile SMS for developers"}]},{"type":"paragraph","children":[{"type":"span","value":"Client engagement online has been called the 'only' way to guarantee long term, meaningful relationships with your repeat app or website users. Developers that get this engagement right can increase "},{"url":"https://www.inc.com/wendy-lea/new-rules-of-customer-engagement.html","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"interactions by as much as 40%"}]},{"type":"span","value":"."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"The longer your clients spend using your site or app, the more likely they are to buy from you."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"With web to mobile SMS you can send thousands of targeted messages to individuals that are part of your brand network."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Your SMS messages will keep them informed and coming back for more. That means more revenue, more exposure, and greater proliferation on modern social media channels."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Using the web to mobile SMS, you can build yourself a brand community that interacts MORE on other networking sites, that cares about your brand and returns your good customer service by becoming a brand advocate for you online."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Higher levels of engagement mean the average customer will buy more from you, more often, while encouraging others they know to buy from you as well."}]}]}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Why close interaction is key for your business"}]},{"type":"paragraph","children":[{"type":"span","value":"With web to mobile SMS technology you will seamlessly move your customers through the four stages of "},{"url":"https://landerapp.com/blog/5-steps-to-successful-customer-engagement-that-leads-to-sales/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"client engagement"}]},{"type":"span","value":" - namely; initiation, integration, intelligence, and value creation. Each interaction tells your customers something more about your app or brand, bringing the two of you together. The tighter the relationship, the more you are able to prove your brand promise to your customer. This will make them feel valued, and your app or website will always be 'top of mind' when they seek out services like yours. By using a quality web to mobile SMS platform, you can ensure that your client interactions are fully aligned with your brand goals. That means all of your marketing pursuits will have more impact on these high-value SMS communities! For more on "},{"url":"/products/sms/","meta":[{"id":"title","value":"Signup for Deveopers Central"},{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Clickatell's world-class SMS services"}]},{"type":"span","value":" click here."}]}]}}}},{"seo":{"title":"How SMS based CRM coupons &amp; rewards skyrocket your returns","description":"CRM coupons and rewards can be a useful tool in any SMS campaign or mobile marketing strategy.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633765006-smscrmreturns-1-300x157.jpg?auto=format","id":"DatoCmsAsset-26805909"}},"internalName":"How SMS based CRM coupons &amp; rewards skyrocket your returns","category":{"id":"DatoCmsTaxonomyCategory-142960541","name":"Customer Relationship Management","slug":"customer-relationship-management"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633765061-smscrmreturns-1-300x157.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633765061-smscrmreturns-1-300x157.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633765061-smscrmreturns-1-300x157.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633765061-smscrmreturns-1-300x157.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLExEODg0OGg0NDh0NFgoYFxUZGBYVFhUaHysjGh0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0OHC8dFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYF/8QAHRAAAgICAwEAAAAAAAAAAAAAAQIAAwQhETJCFP/EABYBAQEBAAAAAAAAAAAAAAAAAAMEAv/EABcRAAMBAAAAAAAAAAAAAAAAAAABAhH/2gAMAwEAAhEDEQA/AJ0pefJj+LTbwCVM30w6SOojC4tQXSzDS0SLeE3nVWNVwAYSn+Op12sIqSI7p6f/2Q=="},"width":300,"height":157},"url":"https://www.datocms-assets.com/54467/1633765061-smscrmreturns-1-300x157.jpg?auto=format","width":300,"title":null,"height":157,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLExEODg0OGg0NDh0NFgoYFxUZGBYVFhUaHysjGh0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0OHC8dFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYF/8QAHRAAAgICAwEAAAAAAAAAAAAAAQIAAwQhETJCFP/EABYBAQEBAAAAAAAAAAAAAAAAAAMEAv/EABcRAAMBAAAAAAAAAAAAAAAAAAABAhH/2gAMAwEAAhEDEQA/AJ0pefJj+LTbwCVM30w6SOojC4tQXSzDS0SLeE3nVWNVwAYSn+Op12sIqSI7p6f/2Q=="}},"id":"DatoCmsTemplateArticle-64304124","title":"How SMS based CRM coupons &amp; rewards skyrocket your returns","slug":"how-sms-based-crm-coupons-rewards-skyrocket-your-returns-crm","meta":{"updatedAt":"2022-10-26T21:00:13.035+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"span","value":"Why brands should use SMS-based Coupons & Rewards"}]},{"type":"paragraph","children":[{"type":"span","value":"SMS-based CRM coupons and rewards are some of the most powerful elements that your brand should utilize in a cross-platform customer conversion plan. As a developer, you need to understand how these elements produce results so that you can make a business case for them when you and your team are assembling your budgets and objectives. "},{"type":"span","marks":["emphasis"],"value":"Because "},{"url":"/articles/customer-relationship-management/what-are-e-commerce-crm-systems-crm/","type":"link","children":[{"type":"span","marks":["emphasis"],"value":"CRM in ecommerce"}]},{"type":"span","marks":["emphasis"],"value":" is gaining ground, knowing the stats about the technology that you are building is a huge advantage when it comes down to justifying its creation. Let's take a closer look at some amazing SMS coupon stats."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"When CRM & SMS text integration collide: Mobile coupon returns"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Each year, more people embrace the power of mobile coupons with an estimated "},{"url":"https://www.tatango.com/blog/mobile-coupon-usage-continues-to-grow/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"16.5% adoption rate"}]},{"type":"span","value":" in the Western world."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"SMS-based CRM coupons are poised to reach new highs in 2016, according to "},{"url":"http://www.mobilecommercedaily.com/mobile-coupon-redemption-expected-to-reach-8pc-by-2016-study","meta":[{"id":"rel","value":"nofollow noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Juniper Research study"}]},{"type":"span","value":". Redemption rates on these coupons keep customers coming back to their favorite brands, stimulating repeat business."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Thanks to improving SMS marketing services, campaigns using coupons are 10X more likely to be redeemed and shared than any other form of SMS-based CRM coupon or discount."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Mobile handsets sales account for "},{"url":"http://www.slideshare.net/UXTrendspotting/south-africa-v3","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"21% of all of South Africa's"}]},{"type":"span","value":" consumer electronic spending, with a compound growth rate of 11% in handset sales between 2005 and 2010. This indicates mobile coupons would be an excellent way to reach a developing population."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"http://www.bizcommunity.com/Article/196/78/56235.html","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"According to Mobilitrix"}]},{"type":"span","value":", a key strength for mobile coupons vs paper coupons in developing nations is the greater distribution capacity. They reach more people than TV, radio or any other form of indoor or outdoor advertising."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"According to Business Insider, by 2014 the number of SMS-based CRM mobile coupons being used will grow to 53.2 million. This is not hard to believe considering in 2013, 28% of all smartphone users redeemed a coupon."}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"Based on these stats, it's easy to see why your development team needs to consider implementing more SMS-based CRM coupon initiatives for your retail and ecommerce stores. The potential in developing countries is huge, and the leaps that technology is taking right now into integrated technology - will certainly see SMS used in innovative ways."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Understand how to build these campaigns for the user"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Recognize that companies may not consider couponing without your help"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Realize that there is enough evidence to support trial loyalty programs with SMS"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Formulate a plan to build and test your brand's SMS-based CRM coupons."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Collect valid data on your returns to scale your coupon campaigns"}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Work with design, marketing, and sales teams to improve software functionality"}]}]}]},{"type":"paragraph","children":[{"type":"span","value":"From direct text-to-join or short code based campaigns, to campaigns involving application integration - developers like you need to be aware of the mounting interest and value in developing new and exciting SMS-based CRM coupon campaigns. If your brand does not yet have one in place, perhaps it's time to consider that your competitors do."}]}]}}}},{"seo":{"title":"Have you tried Zapier?","description":"Clickatell shows you how Zapier can be used to set up SMS campaigns and boost customer engagement by automating specific functions, without any coding.","twitterCard":null,"image":{"url":"https://www.datocms-assets.com/54467/1633192962-image2-1-1-300x157.jpg?auto=format","id":"DatoCmsAsset-25995874"}},"internalName":"Have you tried Zapier?","category":{"id":"DatoCmsTaxonomyCategory-142960543","name":"Digital Marketing","slug":"digital-marketing"},"secondaryCategories":[],"featuredImage":{"gatsbyImageData":{"images":{"sources":[],"fallback":{"src":"https://www.datocms-assets.com/54467/1633192962-image2-1-1-300x157.jpg?auto=format&w=300","srcSet":"https://www.datocms-assets.com/54467/1633192962-image2-1-1-300x157.jpg?auto=format&dpr=0.25&w=300 75w,\nhttps://www.datocms-assets.com/54467/1633192962-image2-1-1-300x157.jpg?auto=format&dpr=0.5&w=300 150w,\nhttps://www.datocms-assets.com/54467/1633192962-image2-1-1-300x157.jpg?auto=format&w=300 300w","sizes":"(min-width: 300px) 300px, 100vw"}},"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICA4LDRYVDhgPDg0NDREODQ0NFyUZGCIfFiEaHysjJh0oHSEiJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAsPHDsoFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABQEGB//EAB4QAAEDBAMAAAAAAAAAAAAAAAEAAgUDBBESBlFh/8QAFgEBAQEAAAAAAAAAAAAAAAAABAUD/8QAGBEAAgMAAAAAAAAAAAAAAAAAAAECAxP/2gAMAwEAAhEDEQA/ALDXltErPIdbkD1FywFyVG3YboZ7Q3MoWVo0GGmmuYCVKUR9BrKIwhaqSDZI/9k="},"width":300,"height":157},"url":"https://www.datocms-assets.com/54467/1633192962-image2-1-1-300x157.jpg?auto=format","width":300,"title":null,"height":157,"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICA4LDRYVDhgPDg0NDREODQ0NFyUZGCIfFiEaHysjJh0oHSEiJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAsPHDsoFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABQEGB//EAB4QAAEDBAMAAAAAAAAAAAAAAAEAAgUDBBESBlFh/8QAFgEBAQEAAAAAAAAAAAAAAAAABAUD/8QAGBEAAgMAAAAAAAAAAAAAAAAAAAECAxP/2gAMAwEAAhEDEQA/ALDXltErPIdbkD1FywFyVG3YboZ7Q3MoWVo0GGmmuYCVKUR9BrKIwhaqSDZI/9k="}},"id":"DatoCmsTemplateArticle-62258107","title":"Have you tried Zapier?","slug":"have-you-tried-zapier","meta":{"updatedAt":"2022-10-26T20:59:43.688+01:00"},"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Few things have impacted the world, and our lives within it, as significantly as automation.  When Henry Ford used automation as a core philosophy for his Model-T production line, he moved the automobile out of the garages of the super-rich and into the fabric of American culture."}]},{"type":"paragraph","children":[{"type":"span","value":"Taking tedious, repetitive tasks off your hands is possibly the quickest and most effective way to boost productivity. So how great would it be if you could bring SMS functionality to your favourite cloud-based software, allowing you to automate specific functions, without any coding, whatsoever? It sounded too good to be true, until we partnered with Zapier. In essence, Zapier allows you to create connections between your favourite apps, using simple \"if X then Y\"commands. We've never come across a more intuitive and user-friendly way to unlock the hidden potential of the apps your business uses on a daily basis. The easiest way to explain the magic of Zapier - when combined with SMS - is through some examples."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Help customers feel the love"}]},{"type":"paragraph","children":[{"type":"span","value":"What could instant SMS notifications do for your customer relationships? Use Zapier to bring real-time SMS functions to your Zendesk interface, for example. Send customers automated messages for certain trigger functions, or instantly alert your team, via SMS, when a new lead or query comes in."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Set up SMS competitions in minutes"}]},{"type":"paragraph","children":[{"type":"span","value":"We don't need to tell you how effective an SMS competition is for collecting customer contact details! With Zapier, you can create a Zap that links the customer's SMS to an application like Wufoo. Wufoo will automatically create a competition entry and capture contact details from the SMS."}]},{"type":"heading","level":3,"children":[{"type":"span","marks":["strong"],"value":"Make online payments less scary"}]},{"type":"paragraph","children":[{"type":"span","value":"It's still difficult to get some customers to trust online payment gateways. Put their worries to rest by creating a Zap that sends your customer an SMS confirming their payment, as soon as it is authorised by PayPal.  With Clickatell's truly global reach, you can make customers feel more comfortable using PayPal topay for your products, wherever they are in the world. Ready to try it for yourself? Setup couldn't be simpler!"}]}]}}}}],"totalCount":600},"allDatoCmsComponentConversionPanel":{"edges":[{"node":{"id":"DatoCmsComponentConversionPanel-120153823","internalName":"Category List Page Conversion Panel","newDesign":true,"background":"dark","eyebrow":"","heading":"Step into the future of business messaging. 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