Clickatell jargon


Aggregator a Clickatell service provider which may have direct or indirect connections to various Mobile Networks and which allows Clickatell to transmit electronic communications to these networks
Alerts Means SMS messages used for personal time or event based notifications and/or content subscriptions and which may not solely contain marketing and/or advertising related content
API Application Programming Interface


Means any applicable law, statute, by-law, regulation, order, regulatory policy (including any requirement or notice of any regulatory body or agency), guidance or industry code of practice, rule of court or directives, delegated or subordinate legislation
Associated Company Any entity that controls, is controlled by or is under common control. “Control” means the direct or indirect beneficial ownership of over fifty per cent (50%) of the voting interests in an entity
Clickatell /

we / us

Depending on which Clickatell company you contract with, means either one of:

  • Clickatell (Proprietary) Limited, a company registered in South Africa with registration number 2000/013534/07 and address at 7th Floor Manhattan Plaza, Edward Street, Bellville, 7530 South Africa; or
  • Clickatell Inc., a Delaware Corporation with address at 900 Island Drive, Suite 202, Redwood City, CA 94065, United States of America; or
  • Clickatell Limited, a company registered under the laws of England and Wales with registration number 4318426 and address at Bank House, 81 St Judes Road, Englefield Green, Surrey, TW20 0DF, UK.
  • Clickatell Nigeria Limited, a company registered under the laws of the Federal Republic of Nigeria with registration number RC951774 and address at 7th Floor, Marble House, 1 Kingsway Road, Falomo, Ikoyi, Lagos, Nigeria.

To check which Clickatell company you contract with, visit our Who am I contracting with? page

Clickatell  Group All companies in the Clickatell group, including:

  • Clickatell Corporation (Delaware, United States of America)
  • Clickatell (Proprietary) Limited (South Africa)
  • Clickatell Limited (England)
  • Clickatell Inc. (Delaware, United States of America)
  • Clickatell MTS Holdings Limited (Mauritius)
  • Clickatell Nigeria Limited (Nigeria)
  • Clickatell Kenya Limited (Kenya)
Direct Prepaid Airtime (DPA) Pin-less prepaid airtime, data bundle or SMS bundle recharge transactions initiated via a web services or other standard
DPA transaction a Purchase of direct pre-paid airtime by a mobile phone user through one of your Service Channels via Clickatell’s DPA service
DSA Delivery Services Agreement
Electronic Communication Includes SMS, USSD and any other communication submitted to our systems for processing as part of our services
Hosted Code Means a US common Short Code procured and hosted by Clickatell for use for outbound and inbound SMS messaging by customers authorized to use our US Hosted Code Pins & Alerts Service;
Industry Code of Conduct Any self-regulatory code of conduct, or any other code of conduct, policy or guideline in the mobile marketing industry, that are adhered to by a significant portion of industry participants, including but not limited to all applicable codes of conduct, policies and guidelines of any industry governing body
Intellectual Property All intellectual property worldwide including, but not limited to, inventions, patents, copyright (including renewal rights), trade marks, trade names, service marks, corporate names, trade secrets, know-how, mask works, confidential information, computer software (including source code), processes, discoveries, methods, domain names and all other forms of intellectual property, whether registered or not, and any applications for registration thereof anywhere in the world
MO Messages SMS messages originated by a mobile phone user and submitted to our systems for transmission to your account
Mobile Networks Telecommunications service provider organizations that provide wireless communication for its subscribed mobile phone users
Mobile Phone Users / Recipients User of a mobile cellular telecommunications service provided by a mobile network
MSA Master Services Agreement
MSISDN (Mobile Station International Subscriber Directory Number) a Number used to identify a mobile (cellular) phone number internationally as per the E.164 numbering plan and includes a country code and a national destination code which identifies the mobile phone user’s Mobile Network
MT Messages SMS messages originated by you and submitted to our systems for transmission to a recipient
Numbers Virtual telephone numbers including short codes and long codes, and USSD service codes
OTP Means One-Time Password, a unique code sent to a mobile phone user which will allow him/her access to a secure web service;
Our website
Person Any natural person, legal entity or other organized group of persons or entities
Personal Information Information relating to an identifiable, living, natural person, and where it is applicable, an identifiable, existing legal entity
Purchase   Value The amount deducted from the Purchaser’s Account in respect of a DPA transaction
Purchaser Your client who initiates a DPA transaction
Purchaser’s Account The Purchaser’s bank account, mobile wallet, store account or similar account from which you are authorised by the Purchaser to deduct money as payment for DPA transactions initiated by the Purchaser
Roaming An arrangement between Mobile Networks allowing Mobile Phone Users to use mobile network outside of their own Mobile Network’s coverage area


The channels through which you enable your clients to purchase direct pre-paid air time and which may include USSD, the internet, automatic teller machines (ATMs), point of sale (POS) and other electronic and physical channels
Service Code a Unique command line or string dialled by a Mobile Phone User in order to access a specific USSD menu (for example *123*1234#)
SMS Service Those terms which apply to a specific service in addition to our General Terms, Rules of Use and Privacy Policy
SMS (Short Message  Service) Short message service, which is a mobile data service that allows alphanumeric text of up to 160 characters to be exchanged between mobile phones and other equipment
SMS Message MT Messages and MO Messages
Transaction Engine Clickatell’s multi-channel transaction switch which provides you with a mechanism to easily enable your clients to purchase various prepaid products (including direct pre-paid airtime) via various Service Channels
USSD (Unstructured Supplementary Service Data) a Technology built into the GSM standard for the transmission of information over the signalling channels of the GSM network
USSD Platform The connections, server, hardware, software and/or other equipment that Clickatell uses, at its sole discretion, in order to provide the USSD services
USSD Session Real-time two-way exchange of a sequence of data of up to 182 alphanumeric characters
USSD Session ID The unique identification code assigned to each USSD Session by Clickatell’s USSD Platform
VAT Value Added Tax