Which phone number and display name should a business sign up with?
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A business should sign up with the phone number and display name they want to use with the WhatsApp Business Platform. We strongly discourage signing up with a test or personal phone number or test display name as these will be difficult to change afterward.
Once the original display name has been reviewed, a business can change its display name in the Business Manager. Then, they have to go through the display name review once again.
Phone number guidelines
Phone number used for existing WhatsApp account: A business cannot sign up with a phone number that has already been registered for use with WhatsApp Messenger or the WhatsApp Business App. To use such a phone number, you must first delete the WhatsApp account associated with that phone number to use it for a new business account.
Toll-free numbers or numbers under IVR: Businesses cannot currently sign up with IVR or toll-free numbers through the flow as they not be able to verify the phone number.
ISV, SI, and third-party: If you onboard or integrate over an independent software vendor (ISV), system integrator (SI), or a third-party business, each ISV/SI/third-party business must go through the WhatsApp ISV approval process. If approved, ISV/SI/third-party business needs to sign and comply with WhatsApp terms.
Organizations with government affiliation: If your organization has a government affiliation, you need additional approval from WhatsApp.
The number must be active during the verification process. You will receive either an SMS or a voice call for authentication and verification purposes.
You cannot use short codes.
Display name guidelines
Must be in accordance with WhatsApp Commerce and Business policies
Accurate representation of your business
The display name must represent a business or its service, product, or department
A test/demo account must maintain an association with the business
A display name should not be:
An individual’s full name
A generic term (e.g., Catering)
A generic geographic location (e.g., Cape Town)
A slogan or a long description
Consistent with external branding
Clear relationship with your business
It must be referred to on the business's website or external media references.
No variations on title capitalization, must have grammatically correct capitalization, and must not include all capitals except for acronyms
No variations with spacing
No extra punctuation
No character symbols
Minimum of 3 characters
Not in URL format
If you have a verified sender, your display name is visible to the end-user. If not verified, the end-user can view your display name only in the contact information section of WhatsApp.
Please reach out to our Support Team if you have any questions.
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