Help Center
Which message types and media formats are supported by the WhatsApp Business Platform?
WhatsApp makes use of the UTF-8 character set and any characters within this set are supported. Being a richer messaging platform, additional formatting and media types are also supported over and above plain text. A maximum of 4096 characters can be sent at a time and messages that are longer will be truncated.
Rich text can include hyperlinks and formatting such as bold, italics, strike-through, code formatting, line breaks, and emojis.
Various media formats are also supported. These include the following popular formats:
Images – JPEG, PNG
Documents – PDF, MS Word, MS Powerpoint, MS Excel, plain text
Audio – ACC, MP4, AMR, MPEG, OGG, codec = OPUS
Video - MP4 (with H.264 video codec and AAC audio codec)
Other resources
Contact support
Contact our support team and one of our agents will be in touch with you to answer any questions you have.
Ask the community
Visit Stack Overflow to join our community of developers and find the answer you need.
Developer docs
Access the latest technical information regarding Clickatell’s channels, products and APIs.
