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What services are permitted on WhatsApp Business Platform?

WhatsApp is currently focusing on the following business needs:

One-way transactional notifications
These would, for example, include notifications for flight or gate changes, account transaction updates, delivery status, and confirmations, etc.

Two-way conversations
These would, for example, include customer support updates, general inquiries, and FAQs, service booking confirmations, or feedback on pre-sales questions regarding your product or service.

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