In February 2023, WhatsApp simplified their template categories and all templates now fall into one of only three categories: Marketing, Authentication, or Utility.

Note that from 1 April 2023, Clickatell will automatically update the categories of your existing WhatsApp templates to reflect this change. This will not affect your messaging in any way.

The three categories are used for use cases as listed below:

• Marketing – Send promotional offers, product announcements, and more to increase awareness and engagement.

• Authentication – Send codes that allow your customers to securely access their accounts.

• Utility- Send account updates, order updates, alerts, and more to share important information.