The total price you will pay for using WhatsApp via Clickatell consists of two components:
Clickatell offers various monthly WhatsApp Business Message bundles from as little as $50 per month. These bundles include:
Fixed monthly fee
Volume limit - A Business Message Bundle includes a fixed number of outbound messages. If you stay within the volume limit, you will only be charged the fixed monthly fee and there won’t be any out-of-bundle fees. Inbound messages received from end-users are free and don't consume your Business Message Bundle.
Out-of-bundle rate - When the volume limit has been reached, each additional outbound message will be rated at the out-of-bundle rate of $0.0065 per message.
WhatsApp charges a fee per conversation.
All conversations are measured in fixed 24-hour sessions and charges differ for business-initiated vs customer-initiated conversations and per region.
These 24-hour conversation sessions start whenever the first message is delivered by a business, either in response to a user inquiry or if a business-initiated message template is delivered.
Conversation-based fees are deducted from your account balance at the start of every conversation. If you have a prepaid account, it is important that your account balance is sufficient to cover these fees.
The first 1,000 conversations each month are free.
These fees are in addition to the Clickatell fees.
Note: Since 1 February 2022, WhatsApp no longer charges for the sending of templates. Instead, these are also included in the cost per conversation.
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