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What is the price to send or receive a message on my WhatsApp Business Account?

The total price you will pay for using WhatsApp via Clickatell consists of two components:

  • Clickatell Price

  • WhatsApp Price

Clickatell Price

Clickatell offers various monthly WhatsApp Business Message bundles from as little as $50 per month. These bundles include:

  • Fixed monthly fee

  • Volume limit - A Business Message Bundle includes a fixed number of outbound messages. If you stay within the volume limit, you will only be charged the fixed monthly fee and there won’t be any out-of-bundle fees. Inbound messages received from end-users are free and don't consume your Business Message Bundle.

  • Out-of-bundle rate - When the volume limit has been reached, each additional outbound message will be rated at the out-of-bundle rate of $0.0065 per message.

WhatsApp Price

WhatsApp charges a fee per conversation.

  • All conversations are measured in fixed 24-hour sessions and charges differ for business-initiated vs customer-initiated conversations and per region.

  • These 24-hour conversation sessions start whenever the first message is delivered by a business, either in response to a user inquiry or if a business-initiated message template is delivered.

  • Conversation-based fees are deducted from your account balance at the start of every conversation. If you have a prepaid account, it is important that your account balance is sufficient to cover these fees.

  • The first 1,000 conversations each month are free.

  • These fees are in addition to the Clickatell fees.

Note: Since 1 February 2022, WhatsApp no longer charges for the sending of message templates. Instead, these are also included in the cost per conversation.

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