Help Center
Can my business send non-transactional messages to customers on WhatsApp?
Businesses that have one of the countries listed below as the country setting in Business Manager will be able to send non-transactional notifications. No additional integration work is needed.
There is no change to the message template creation process. Businesses should choose one of the eleven categories for templates when submitting a non-transactional template, such as the “alert update” category.
Templates will still go through a review process to ensure there is no Commerce or Business Policy violations and that the formatting is correct. See here for additional detail.
Businesses must obtain an opt-in from the customer in advance before any template messages can be sent to them.
As of June 7th, 2021 WhatsApp is expanding the sending of non-transactional template messages to the countries listed below:
| Brazil | Jamaica | Singapore |
| Colombia | Malaysia | South Africa |
| Egypt | Mexico | Spain |
| Germany | Netherlands | United Arab Emirates |
| Indonesia | Nigeria | United Kingdom |
| Israel | Russia | USA |
| Italy | Saudi Arabia |
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