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Can I send marketing or promotional messages using the WhatsApp Business Platform?

Yes, Meta does support marketing and promotional templates. This gives businesses the ability to communicate with customers and allows them to promote and market their products and services.

Marketing templates are the most flexible and may include promotions or offers, welcoming or closing messages, updates, invitations and recommendations, or requests to respond to or complete a new transaction.

Meta strongly recommends that you get your clients' opt-in when sending them marketing messages, this will ensure that clients will respond favorably to these messages and not block the messages.

For more information, please see Meta's documentation here:

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