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What US compliance standards must I adhere to for a Toll-Free Number?

Prohibited Campaigns

  • Loan advertisements, except for messages from direct lenders for secured loans

  • Credit repair

  • Debt relief

  • Work from home, “secret shopper”, and similar advertising campaigns

  • Lead generation campaigns that indicate the sharing of collected information with third parties

Prohibited Messaging

  • Message content that deceives or threatens consumers

  • Message streams that result in excessive complaints or STOP commands typically indicate an unwanted message campaign and will not be allowed to continue

  • Phishing

  • Fraud or scams

  • Deceptive marketing

  • Distribution of malware or app downloads from non-secure locations

  • Loan, debt consolidation, debt relief, and student loan programs from any enterprise that is not able to grant loans itself. Affiliate lead generation for these financial programs is prohibited.

  • Affiliate marketing programs that seek to obtain opt-in subscriber lists

  • Affiliate lead and/or commission generation

  • Gambling traffic

  • All traffic related to cannabis is strictly forbidden

  • Forbidden topics are alcohol, tobacco, firearms, and adult content


Words to watch out for that could raise suspicions are win, lottery, bet, bingo, Congratulations, loan, credit, free, prize, political figure names, carrier names, links, etc.

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