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What US compliance standards must I adhere to for a Toll-Free Number?
Prohibited Campaigns
Loan advertisements, except for messages from direct lenders for secured loans
Credit repair
Debt relief
Work from home, “secret shopper”, and similar advertising campaigns
Lead generation campaigns that indicate the sharing of collected information with third parties
Prohibited Messaging
Message content that deceives or threatens consumers
Message streams that result in excessive complaints or STOP commands typically indicate an unwanted message campaign and will not be allowed to continue
Phishing
Fraud or scams
Deceptive marketing
Distribution of malware or app downloads from non-secure locations
Loan, debt consolidation, debt relief, and student loan programs from any enterprise that is not able to grant loans itself. Affiliate lead generation for these financial programs is prohibited.
Affiliate marketing programs that seek to obtain opt-in subscriber lists
Affiliate lead and/or commission generation
Gambling traffic
All traffic related to cannabis is strictly forbidden
Forbidden topics are alcohol, tobacco, firearms, and adult content
Other
Words to watch out for that could raise suspicions are win, lottery, bet, bingo, Congratulations, loan, credit, free, prize, political figure names, carrier names, bit.ly links, etc.
Other resources
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