What US compliance standards must I adhere to for a Toll-Free Number?
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Loan advertisements, except for messages from direct lenders for secured loans
Work from home, “secret shopper”, and similar advertising campaigns
Lead generation campaigns that indicate the sharing of collected information with third parties
Message content that deceives or threatens consumers
Message streams that result in excessive complaints or STOP commands typically indicate an unwanted message campaign and will not be allowed to continue
Fraud or scams
Distribution of malware or app downloads from non-secure locations
Loan, debt consolidation, debt relief, and student loan programs from any enterprise that is not able to grant loans itself. Affiliate lead generation for these financial programs is prohibited.
Affiliate marketing programs that seek to obtain opt-in subscriber lists
Affiliate lead and/or commission generation
All traffic related to cannabis is strictly forbidden
Forbidden topics are alcohol, tobacco, firearms, and adult content
Words to watch out for that could raise suspicions are win, lottery, bet, bingo, Congratulations, loan, credit, free, prize, political figure names, carrier names, bit.ly links, etc.
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