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What Canadian compliance standards must I adhere to for a Toll-Free Number?

Prohibited Campaigns

  • Loan advertisements, except for messages from direct lenders for secured loans.

  • Credit repair.

  • Debt relief.

  • Work from home, “secret shopper”, and similar advertising campaigns.

  • Lead generation campaigns that indicate the sharing of collected information with third parties.

Prohibited Messaging

  • Message content that deceives or threatens consumers.

  • Message streams that result in excessive complaints or STOP commands typically indicate an unwanted message campaign and will not be allowed to continue.

  • Phishing.

  • Fraud or scams.

  • Deceptive marketing.

  • Distribution of malware or app downloads from non-secure locations.

  • Loan, debt consolidation, debt relief, and student loan programs from any enterprise that is not able to grant loans itself. Affiliate lead generation for these financial programs is prohibited.

  • Affiliate marketing programs that seek to obtain opt-in subscriber lists.

  • Affiliate lead and/or commission generation.

  • Gambling traffic.

  • All traffic related to cannabis is strictly forbidden.

  • Forbidden topics are alcohol, tobacco, firearms, and adult content.


  • DND is enabled.

  • Opt-out wording is mandatory. Proper opt-in and opt-out must be in place for terminating promo traffic before being able to submit messages toward Canada.

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