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New Zealand SMS messaging regulations and restrictions

Before you start sending to New Zealand, please ensure you understand the consumer regulations around messaging as outlined by the Ministry of Business, Innovation & Employment. It is best practice to obtain end-user consent before sending any communication from your service. Unsolicited messages will not be sent to end-users. It is best to communicate with end-users during their daytime unless the message is urgent.

 

Restriction Description
DND exists No
Time restrictions No
International vs local split No
Local traffic N/A
International traffic N/A
General content restrictions
  • It is best practice to obtain end-user consent before sending any communication from your service
  • Unsolicited messages will not be sent to end-users
  • It is best to communicate with end-users during their daytime, unless the message is urgent
Content registration required
  • Marketing Content - The majority of the suppliers do not require content registration
  • Transactional Content - No content registration is required for transactional content
Opt-out instructions required No

Sender ID regulations All sender IDs will be overwritten with a local shortcode
Sender ID documentation required N/A
Country supports MNP Yes

 

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