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Brazil SMS messaging regulations and restrictions

Before you start sending SMS messages to Brazil, there are a few things you need to take into consideration. The from address (Sender ID) may be changed to a local number to provide optimal delivery to Brazilian networks. Additional restrictions in message content and format can be viewed in the table below. You can also read more at the Agência Nacional de Telecomunicações.

It’s a good idea to work with a sales advisor to ensure compliance with all SMS regulations. Get in touch now and set up your messaging program with the help of our experts.

Restriction Description
DND exists No
Time restrictions No
International vs local split No
Local traffic N/A
International traffic N/A
General content restrictions
  • Sending party is responsible for obtaining opt-in consent to SMS traffic from data subjects.
  • Electoral/political and religious content is not allowed.
  • Content that breaches third-party intellectual property rights is not allowed.
  • Content that relates in any way to the termination of pregnancies is not allowed. Abortion is illegal in Brazil.
Content registration required No
Opt-out instructions required

Yes

  • Offer at least one opt-out option for SMS sent by user.
Sender ID regulations All sender IDs are overwritten with a local short code or long code
Sender ID documentation required N/A
Country supports MNP Yes

 

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