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Why was my 10DLC campaign rejected?

Since January 31st, 2023, campaigns for qualified brands undergo a mandatory vetting process to ensure they adhere to the appropriate carriers’ code of conduct.

Mobile Network Operators can reject or suspend a campaign if it doesn’t comply with the guidelines for that campaign, resulting in the linked 10-digit long numbers being blocked. 

The table below contains possible campaign rejection reasons and the actions you can take to resolve them.

Also see this FAQ for trends we see in the reasons why campaigns are rejected.

Error Description Error Code Action to resolve
Opt-in language is required on the website if used to collect mobile numbers.  803 The website provided did not include opt-in language where the customer provided a phone number. Please add this language to the website before resubmitting.

Opt-in is required for all messaging, including internal employee communication. In this case, please provide some sort of consent that employees opt-into receiving the communication.

Also see this FAQ for best practices around CTA.

Unable to verify; need a website/working website or complete CTA information if opt-in occurs outside of the website.  804

Please provide a working website link and a clear and concise description of how an end-user signs up to receive messages.

Opt-in must be 1 to 1, can't be shared with third parties, and can't be implied. Opt-in is required for all messaging, including internal employee communication. In this case, please provide some sort of consent that employees opt in to receiving the communication.

Also see this FAQ for best practices around CTA.

Campaign Attributes do not match website and/or sample message content 601

Please re-create the campaign making sure to select the correct campaign and content attributes under campaign and content attributes. Currently, these fields are not editabel in existing campaigns.

Example: If a customer selects "no" for the embedded link, but the sample content provided clearly shows links. Resubmit the campaign with "yes" selected for the embedded link.

Inaccurate registration. Inconsistency between sample message and use-case. 602

Ensure that the selected use case is consistent with the sample messages.

Example: If the use case is selected as ‘Charity’ but appointment reminders are being sent, these would be rejected. Either update the sample messages or change the use case to better align with the content being sent.

Inaccurate registration. Inconsistency between website, brand name, and/or sample messages or inconsistent sample messages. 603

Ensure that the content on the website, sample messages, and brand are all consistent.

Example: If the brand name is ‘ABC Physicians’, it would be rejected if the sample content sent out is regarding sales for a clothing shop or has a website for a marketing firm. A good example would be the brand ABC Physicians sending appointment reminders and a link to their practice's webpage.

Prohibited content; Cannabis. 701

Do NOT resubmit. Cannabis/hemp/CBD is not allowed over 10DLC, and campaigns related to this content will be rejected.

Please note: This content is not allowed to be on the customer's website at all.

Example: If a chiropractor's office has CDB oils on its website, this is prohibited, and the campaign will be denied, even if not directly related to CBD marketing.

Prohibited content; Guns/Ammo. 702

Please only resubmit once there is proper proof of age-gating. The best practice would be a manual entry of MM/DD/YYYY collected before accessing the opt-in page. The website will be checked for age-gating.

Prohibited content; Explicit sexual. 703 Do NOT resubmit. Explicit sexual content is not allowed over 10DLC, and campaigns related to this content will be rejected.
Prohibited content; Gambling. 704 Do NOT resubmit. Gambling content is not allowed over 10DLC, and campaigns related to this content will be rejected.
Prohibited content; Hate. 705 Do NOT resubmit. Hate speech is not allowed over 10DLC, and campaigns related to this content will be rejected.
Prohibited content; Alcohol
(Failure to age gate).
706 Please only resubmit once there is proper proof of age-gating. The best practice would be a manual entry of MM/DD/YYYY collected prior to accessing the opt-in page. The website will be checked for age-gating.
Prohibited content; Tobacco/Vape (Failure to age gate). 707 Please only resubmit once there is proper proof of age-gating. The best practice would be a manual entry of MM/DD/YYYY collected prior to accessing the opt-in page. The website will be checked for age-gating.
Lead Gen/Affiliate Marketing prohibited; other. 708 Do NOT resubmit. Lead generation and affiliate marketing are not allowed over 10DLC, and campaigns related to this content will be rejected.
Lead Gen/Affiliate Marketing prohibited; high-risk financial services. 709 Do NOT resubmit. High-risk financial services are not allowed over 10DLC, and campaigns related to this content will be rejected.
Reseller/non-compliant KYC. Register the brand info, not the agency or software provider behind the brand. 710

Make sure know your customer (KYC) is clearly laid out in the campaign. Remember the brand is the message sender – the EIN and company information should reflect the message sender, not necessarily you as the reseller.

Example: If the brand name is ABC Wireless Reseller, but the sample content is all appointment reminders for a doctor's office, it will be rejected. Instead of the software company (ABC Wireless Reseller), the brand should be the doctor's office sending the appointment reminders.

Repeated use of the same EIN for multiple different brands. 711 Only register one brand per EIN. Do not resubmit unless the brand has been updated to reflect the actual sender (EIN, legal company name, etc.) and the EIN and is not a duplicate of other brands.
Misleading registration. Based on the details submitted, the campaign appears to be a direct lending arrangement, but the appropriate content attribute was not selected. 712

Please re-create the campaign making sure to select "direct lending or loan agreement" under campaign and content attributes. Currently, these fields are not editable in existing campaigns. Note that any campaign for a lender will need this attribute checked.

Example: If the campaign type is Marketing but the sample messages ask questions about qualifying someone for a loan and the campaign/content attributes do not indicate lending (i.e., sample message that asks: "Can you please provide your first and last name, and either the year, make and model of your vehicle or the last 4 digits of your SSN?").

Appears to be a large company or company that would have an official email domain. Check for fraud and use the official/working email domain. 713 Please check to make sure that the correct email address was added. It is expected if the legal company name is well-known and recognized that it will have an official company email domain.
Example: A large bank (ABC BANK) would not be using an email address like jsmith@gmail.com, we would expect the email to match the business such as jsmith@abcbank.com
Invalid opt-in. Permission to text users via court order does not meet the carrier code of conduct. 714 If you can obtain opt-in via another method, this can be resubmitted. If not, please do not resubmit as opt-in will never be compliant.
Compliant privacy policy is required on website if used to collect mobile phone numbers. 805 Per 5.2.1 of the CTIA Guidelines, message senders must maintain a privacy policy that is easily accessed by the consumer. It should be referenced in the call-to-action/opt-in. You may receive this denial if there is no privacy policy present OR if the privacy policy is non-compliant. The non-compliance generally would be around the sharing of consumer information with third parties for marketing purposes. Steps toward approval would be adding a compliant privacy policy or editing the non-compliant privacy policy
Add opt-out language on sample messages. 806

Please make sure that at least one of the sample messages has an opt-out language.

Example: [Insert Business Name:] You have an appointment for Tuesday at 3:00 PM. Reply YES to confirm, NO to reschedule. Reply STOP to unsubscribe.

Unable to verify inauthentic website. 807

Please ensure any references to websites in your brand and campaign registration are working links and pertain to the specific business being registered.

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