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What are the fees associated with A2P 10DLC service registration?

As of 26 July 2021, Clickatell allows customers to register for the application-to-person (A2P) 10DLC service via our self-service Clickatell Portal. A new pricing and fee structure applicable specifically to the 10DLC service was implemented and includes:

  • Brand registration fees

  • Campaign activation fees

  • Subscription license fees

Brand Registration Fees

Customers will be charged a once-off brand registration fee of $5.

Campaign Activation Fees

A2P 10DLC allows brands to apply for different campaign types and use cases as applicable to the brand trust score. Clickatell will charge a one-time campaign activation fee of $5.

Note that only the following Campaign types are supported:

  •   2-Factor Authentication (2FA)

  • Account Notification

  • Customer Care

  • Delivery Notifications

  • Fraud Alert Messaging

  • Higher Education

  • Low Volume Mixed

  • Marketing

  • Mixed

  • Polling and Voting

  • Public Service Announcement

  • Security Alert

Subscription License Fees

Customers will be charged a quarterly license fee of $33 for 10DLC numbers. This fee includes number rental and campaign subscription.


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