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What are the different supported Campaign Types and Use Case Categories for 10DLC registration?

Campaigns provide the carrier networks with information on the types of messages that will be sent using the A2P 10DLC by the Brand.

 

Campaign Types
  • Standard Type: Also known as Declared Type, these are the basic use cases that will not require further vetting or review by the carrier networks for approval. The approval is typically immediate for this type of Campaign.

  • Special Type: Use cases that are sensitive or critical in nature and may require additional vetting and review by the carrier networks before approval. The approval can take up to several weeks for certain Special Campaign Types. Clickatell will guide you through this process to implement any complex special campaigns.

 
List of Use Cases per Campaign Type
Use Case Campaign Type Use Case Description

2-Factor Authentication (2FA)

Standard

Any authentication, verification or one-time passcode (OTP)

Account Notification

Standard

Standard notification for account holders, relating to and being about an account

Customer Care

Standard

All customer interaction, including account management and customer support

Delivery Notifications

Standard

Information about the status of the delivery of a product or service

Fraud Alert Messaging

Standard

Messaging regarding potential fraudulent activity on an account

Higher Education

Standard

Campaigns created on behalf of Colleges or Universities. It also includes School Districts and educational institutions that fall outside of any "free to the consumer" messaging model

Low Volume Mixed

Standard

Small throughput; any combination of use cases (min. 1; max. 5). Examples include test/demo accounts.

Marketing

Standard

Any communication with marketing and/or promotional content

Mixed

Standard

Any undeclared combination of use cases (min. 1, max. 5)

Polling and Voting

Standard

Requests for surveys and voting for non-political arenas

Public Service Announcement

Standard

An informational message that is meant to raise the audience's awareness about an important issue

Security Alert

Standard

A notification that the security of a system, either software or hardware, has been compromised in some way and there is an action you need to take

Agents and Franchises*

Special

Agents, franchises, and local branches

Carrier Exemptions*

Special

Exemption by a carrier; can only be approved through a manual review and/or vetting process

Charity*

Special

Communications from a registered charity aimed at providing help and raising money for those in need. Includes: 5013C Charity. Excludes religious organizations.

Conversational Messaging*

Special

Peer-to-peer app-based group messaging with proxy/pooled numbers. Supporting personalized services and non-exposure of personal numbers for enterprise or A2P communications.

Emergency*

Special

Notification services designed to support public safety/health during natural disasters, armed conflicts, pandemics, and other national or regional emergencies

Sweepstakes*

Special

All sweepstakes messaging

Political*

Special

Part of an organized effort to influence the decision-making of specific groups. All campaigns are to be verified. Only federal campaigns.

Social*

Special

Communication within or between closed communities; e.g. influencers' alerts.

Large CSP Trial*

Special

Large CSP Trial Offers with strict controls and MNO audit rights - MO opt-in

*Please note that these use cases are currently approved by AT&T only; feedback on support from other carrier networks is pending. To learn more about any Special Campaign Type, please reach out to your Clickatell Account Manager for more information.

 

 

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