Title 

Comment 

Insufficient Call to Action (CTA) 

This section should contain a clear and concise description of how an end-user signs up to receive messages. Opt-in must be 1 to 1, can't be shared with third parties, and can't be implied. It must be clear, conspicuous, and can't be obscured within the terms & conditions and/or other agreement(s). 

Missing opt-out message 

Acceptable opt-out language must include at least one of the following words: end, stop, unsubscribe. 

Please ensure that at least one of your sample messages shows your opt-out message. 

The presence of SHAFT-C content 

The following types of content are prohibited on 10DLC: Sex, Hate, Alcohol, Firearms, and Tobacco (cannabis, CBD, etc.). This content is also not allowed to be on your website at all. 

The lack of a website 

Please make sure to include any website or online presence you have. This can include a social media page, as long as our aggregator can access it and verify the business is who they say they are. If there’s prohibited content on your website (see above), the campaign will be rejected. 

Non-compliant Know Your Customer (KYC) 

Make sure you’re following proper Know Your Customer (KYC) guidelines for the campaign. The brand needs to reflect who will be sending the message to the customer, not the software behind the delivery. 

Remember that the brand is the message sender. The Employer Identification Number (EIN) and company information should reflect the message sender, not you as the reseller. 

Incorrect content attributes 

Please make sure your content attributes are correct while setting up your campaign. 

Note: These fields can’t be changed, so you’ll have to submit a brand-new campaign if you’re rejected for any of these reasons.