‹   Back

What are WhatsApp Template Messages?

Template messages (also known as Highly Structured Messages) are a special message type available to businesses for use to send notification type messages to consumers. Businesses can register content for their most commonly used messages and simply send the relevant variable parameters instead of recreating the entire message during the API call each time it is used.

For the consumers who receive a notification message from your verified business for the first time and do not have the business saved as a contact in their phone book, the WhatsApp application will recognize the registered template and display the message without any warnings. This will reduce the likelihood of your messages being marked as spam by the consumer.

Other resources

Ask the community

Visit Stack Overflow to join our community of developers and find the answer you need.
Visit Stack Overflow

Contact support

Contact our support team and one of our agents will be in touch with you to answer any questions you have.
Contact us

SMS Platform

Clickatell SMS Platform is a bulk SMS system that enables you to send messages securely, reliably and instantly, sparking a dynamic dialogue between business and customer.

Find out more