All SMS messaging in The United States of America is governed by the CTIA – The Wireless Association. Strict rules are in place to regulate USA messaging, and it’s important to work closely with your sales advisor to ensure your program is compliant with the latest regulations at all times.
Note that Federal Communications Commission (FCC) bans SMS messages sent to a mobile phone using an auto-dialer, unless prior consent has been received by the user or the message is sent for emergency reasons. The ban applies to all numbers, including those not specified on the Do Not Call list.
Short codes are ideal for marketing messages, any form of bulk messaging, or messages containing URLs. The regulations for US short code will be provided to you once your application is approved. You can also view the CTIA Short Code Monitoring Handbook. Long numbers are typically used for sending person-to-person communication like appointment reminders, alerts, and announcements. That means you may use it to send messages to customers, employees and other individuals with an interest in your business. The restrictions below only apply to long numbers.
Our expert advisors are up to date with the latest US messaging regulationsand can guide you as you set up and maintain your program. Email firstname.lastname@example.org to get started.
|Sender ID||Because all messages must be sent via long number or short code, a sender cannot have an alphanumeric or other numeric code for sending message. Your from address must contain your pre-approved US sender number typed in international format.|
|Opt in||Recipients need to consent to receiving marketing communication in writing (i.e. email or other) before you start sending marketing messages to them.|
|Content of message||
*Table applies to long numbers only