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Turkey SMS messaging regulations and restrictions

Turkey boasts a massive and rapidly growing mobile market, with great opportunities for smart marketers. Because Unicode is supported, you’ll have the freedom to send SMS messages using Turkish accents – a great way to connect with your local market. Note that using Unicode reduces the number of characters per message, usually to a maximum of 70 characters. Certain message regulations apply, which you can see in the table below. You can also read more at the Information and Communication Technologies Authority online.

If you want to start sending messages to one of Europe’s fastest growing mobile markets, we can help you set up an account. Our sales advisors will ensure that your program is compliant and your messages get delivered. Get in touch now by emailing onlinesales@clickatell.com.

We also offer 24/7 support to help you out whenever you may need it – simply contact support@clickatell.com.

Restriction Description
Sender ID Alphanumeric Sender ID is allowed and requires pre-registration. Numeric Sender IDs are likely to be blocked.
Message content All SMS messages used for advertising and marketing purposes must abide by the following regulations:

  • Must be prefaced with ‘REKLAM:’ or ‘TANITIM’, which indicates to the end user that s/he is receiving a promotional message.
  • The SMS should include the company’s URL or customer care number, and inform the recipient of where they can find details of campaign or promotion being advertised.
  • The SMS must end with an option to opt-out.
  • Unsolicited messages will not be sent to end users.

The following message types are strictly prohibited:

  • Gambling
  • Adult content
  • SPAM

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