What are the eligibility requirements for a WhatsApp Business account?

The WhatsApp Business solution is best suited for medium to large businesses to use for customer notifications or for improved customer service.

The two main factors that WhatsApp takes into consideration are your business industry, and the types of message content you intend to send on the network.


The following industries and types of content are not allowed on the WhatsApp network:

Independent software vendors
Software services
Real cash gaming (gambling)
Adult content
Alcohol/tobacco/drug related products – including pharmaceuticals
Health care products/supplements
Other categories not conforming to WhatsApp or Facebook’s commerce and community standards


The WhatsApp Commerce Policy provides a complete list of what is allowed and supported on the network. When you apply to use WhatsApp for your business, you’re agreeing to adhere to this policy.


Types of messages

Customer Support – Messages initiated by the customer to request information, start a conversation with your brand, or make a purchase. Examples include customer questions, invoice requests, product purchases, logging returns, and more.

Customer notifications – Messages initiated by your business to improve the customer experience. For example, order confirmation, delivery status updates, payment reminders, and more.

Marketing and promotional messages are not permitted on the WhatsApp Business API.


Implementation capability

Once approved by WhatsApp, you will need the development resources to integrate your application with Clickatell’s multi-channel One API in order to send and receive WhatsApp messages. Find out more about how One API works and the technical capabilities required, here.


Information you’ll need to provide during the application process

When you’re applying to use the WhatsApp Business solution, you’ll need to provide some information during the process. You can prepare this info beforehand in order to help speed up the process.


Valid website URL – This is essential, and your website should provide a clear description of your business and products. Facebook page URLs are not accepted.


Industry and product/service details – WhatsApp requires a description of how you’ll be using the business solution, and which industry your business operates in.


Business phone number – This is the phone number you want to use on the WhatsApp network. It can be a landline, mobile number, or toll-free number. Any of these are acceptable as long as the number has not previously been registered on the WhatsApp network.


Facebook Business Manager ID: Your Business Manager account will be used by WhatsApp to identify your business, and to associate your phone numbers with your business. Here’s how you can find your Facebook Business Manager ID. If you don’t have a Facebook Business Manager account, here’s some information to help you create one.

Verified business on Facebook – WhatsApp requires you to verify your business in Facebook Business Manager to be approved for WhatsApp.  You can read more about why this is necessary and how it works here.

Approval of Clickatell to send messages for you – You’ll need to approve Clickatell within Facebook Business to send messages via WhatsApp on your behalf. Here’s how:

  • Log in to your Facebook Business Manager account and navigate to ‘Business Settings’, then click on ‘Requests’.
  • You’ll find our request in the ‘Received’ requests tab – click on ‘Approve’.

You’ll receive the request to approve Clickatell within your Facebook Business Manager account, as soon as we load your application on the WhatsApp system.

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