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What are the eligibility requirements for a WhatsApp Business account?

The WhatsApp Business solution is best suited for enterprise business use cases like customer service or time-sensitive notifications like appointment reminders, delivery notifications, and order status updates.

Please read the WhatsApp Commerce Policy to understand what is allowed and supported

Please note that the following industries are not supported:

Independent software vendors
Software services
Real cash gaming (gambling)
Adult content
Alcohol/tobacco/drug related products - including pharmaceuticals
Health care products/supplements
Other categories not conforming to WhatsApp or Facebook's commerce and community standards

NB: Marketing and promotional messages are not permitted on the WhatsApp Business API.

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