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New Zealand SMS messaging regulations and restrictions

Before you start sending to New Zealand, please ensure you understand the Consumer regulations around messaging as outlined by the Ministry of Business, Innovation & Employment. It is best practice to obtain end-user consent before sending any communication from your service. Unsolicited messages will not be sent to end users. It is best to communicate with end users during their day time, unless the message is urgent.

Restriction Description
Sender ID Alpha Sender IDsĀ are not supportedĀ and will be overwritten with the default Clickatell short code for all SMS traffic to New Zealand.
Message content Marketing messages and social invitations are not allowed in the message content.

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