New Zealand SMS messaging regulations and restrictions

Before you start sending to New Zealand, please ensure you understand the Consumer regulations around messaging as outlined by the Ministry of Business, Innovation & Employment. It is best practice to obtain end user consent before sending any communication from your service. Unsolicited messages will not be sent to end users. It is best to communicate with end users during their day time unless the message is urgent.

Restriction Description
Sender ID Alpha Sender IDs are not supported and will be overwritten with the default Clickatell short code for all SMS traffic to New Zealand.
Message content Marketing messages and social invitations are not allowed in the message content.
Messages must include the name of the company authorized to send the message. Vodafone requires the company name to be appended at the start of each message. Messages not containing the company name may be filtered at the time of delivery.
Opt-in Unsolicited messages are not permitted. Obtain end-user consent before sending any communication.
Opt-out All SMS campaigns should allow the end users to opt-out of the program.

Was this article helpful out of 0 found this helpful

Other resources

Ask the community

Visit Stack Overflow to join our community of developers and find the answer you need.

Contact support

Contact our support team and one of our agents will be in touch with you to answer any questions you have.

This website uses cookies to allow us to see how the site is used. The cookies cannot identify you. If you continue to use this site we will assume that you are happy with this. If you want to use the site without cookies or would like to know more, you can do that here.