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Malaysia SMS messaging regulations and restrictions

Malaysian carriers are clamping down on SMS traffic, so it’s important to understand the regulations that are currently in place. The table below details some of these. You can also visit the Malaysian Communications and Multimedia Commission online for more information.

It’s a good idea to work with a sales advisor to ensure compliancy with all SMS regulations. Get in touch now and set up your messaging program with the help of our experts.

Restriction Description
Sender ID The from address will likely be a local Malaysian long number or a Malaysian short code. If you set anything specific, it is likely that it will automatically be removed and replaced with a generic number to ensure successful SMS delivery.
Volume regulation A numeric Sender ID (from address) sending more than 10 SMS messages in quick succession will be considered to be flooding and may be blocked (i.e.: sending more than one message per minute over a 10-minute period).
Message content Messages that relate to any of the following content are not permitted and could result in the suspension of services and the reporting of the message(s) to the relevant law enforcement agency:

  • Religious content
  • Adult content
  • Racial content
  • Gambling

Penalties for non-compliance with any provisions of the Personal Data Protection Act may result in financial penalties or even imprisonment, including a fine of up to 500,000 Malaysian Ringgit and/or imprisonment of up to three years.

Messages are limited to 146 characters, due to a new regulation that requires a mandatory word and six digit (numeric) code which acts as the digital signature to the network operator.

Example: RM0.00 567892 message content.

This word and code will be automatically inserted into all your messages. Should your message content combined with the mandatory word and code be longer than 160 characters, you will be billed for two message parts.

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