WhatsApp allows businesses to register and make use of message templates – also known as Highly Structured Messages, HSMs, or Template Messages. This special message type is used to create templates for common, reusable transactional messages which are sent from businesses to their customers.
You can easily submit HSMs which are specific to your business, from within the Clickatell Platform portal. Your templates will then first be reviewed by Clickatell, and then by WhatsApp. Once approved, you’ll be able to specify the template ID and the relevant parameters in your API call when sending a transactional notification to the customer.
Please note that all transactional messages must be sent using a Template Message. WhatsApp only permits Freeform text when you are responding within 24 hours of a customer reaching out to you. Learn more about Template messages here.
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Clickatell SMS Platform is a bulk SMS system that enables you to send messages securely, reliably
and instantly, sparking a dynamic dialogue between business and customer.
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