What is the difference between the small-to-medium size WhatsApp Business app and the WhatsApp Business API?

The WhatsApp Business app is a standalone smartphone application for small businesses. It offers businesses the ability to engage with their customers. Examples of use cases include someone placing an order with their local bakery, or shopkeepers who want to stay in touch with their customers via a smartphone app. Read more about the WhatsApp Business app here.

The WhatsApp Business API caters to the needs of larger businesses with higher messaging volumes and the need for business process automation and integration within their existing communication platforms. Clickatell offers integration of the WhatsApp Business API as a channel on our Platform. Please contact us if you need any information regarding setting up your WhatsApp Business account, or read more about getting started here.

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