Can my business send non-transactional messages to customers on WhatsApp?

  • Businesses that have one of the countries listed below as the country setting in Business Manager will be able to send non-transactional notifications. No additional integration work is needed.
  • There is no change to the message template creation process. Businesses should choose one of the eleven categories for templates when submitting a non-transactional template, such as the “alert update” category.
  • Templates will still go through a review process to ensure there are no Commerce or Business Policy violations and that the formatting is correct. See here for additional detail.
  • Businesses must obtain an opt-in from the customer in advance before any template messages can be sent to them.


As of June 7th, 2021 WhatsApp is expanding the sending of non-transactional template messages to the countries listed below:​​​​​​​​​

Brazil Jamaica Singapore
Colombia Malaysia South Africa
Egypt Mexico Spain
Germany Netherlands United Arab Emirates
Indonesia Nigeria United Kingdom
Israel Russia USA
Italy Saudi Arabia


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