Campaign Manager: How do I measure and optimize my outbound SMS campaigns?

Here are some key metrics that you can use to measure and optimize the success of your outbound SMS campaigns.

SMS delivery rate per message: Select ‘Logs’ in the left-hand menu to view all sent messages.  You’ll also be able to view the delivery rate for individual messages here.

Click-through rate: If you used a shortened URL in your SMS, you’ll be able to see the number of clicks received on that link by navigating to Tools>Short links. Your click-through rate is calculated as follows:

The number of clicks or messages delivered multiplied by 100. If the objective of your campaign was to drive your subscribers to a web page, the CTR will give you an indication of how successful the content of your message was in achieving that objective.

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