Essentially, Groups are customer segments that you can use to determine which contacts need to receive your outbound message. Use the Groups function to easily manage your contacts, know where they came from, and keep them organized according to your specific segmentation needs.
To create a new group, navigate to ‘Groups’ in the left-hand navigation bar. Click on the ‘Actions’ drop-down at the top right-hand corner of the Groups page and choose ‘Add Group’. You can then name your Group and click on the ‘Save’ button.
Manage your groups at any time by selecting from the action buttons within the row of the group you want to work with. You’ll be able to perform the following actions: