You can shorten your links in order to limit the characters in your text messages. Any links can be shortened and included in your SMS. Campaign Manager is integrated with bitly.com to shorten and track link clicks in the platform.
Navigate to Tools>Short Links and select ‘Add Short Link URL’ from the ‘Actions’ drop-down list. Give your short URL a descriptive name, so that you can identify which campaign it belongs to and enter the full URL to generate a new short URL.
The number of clicks that each short URL receives, will automatically be updated in the ‘Clicks’ column next to the individual short URL. You can use this to measure campaign success or A/B test your SMS messages. Learn more about how to calculate the click-through rates for your SMS campaigns here.
Note: If you want to send a campaign that includes your short URL, can do it by selecting the “Message” button in the row of the short URL you want to use.