There are complex laws governing Australia SMS messaging, with many restrictions on the types of messages that can be sent to handsets. Most networks provide delivery receipts, but bear in mind that your messages are unlikely to be delivered if they’re flagged as spam.
Direct marketing messages cannot be sent to handsets without prior consent from the recipient. Generally, express consent is required (for example, by means of an SMS), but in some cases, consent may be inferred through an existing relationship. View detailed restrictions in the table below or visit the Australian Communications and Media Authority for more information.
It’s a good idea to work with a sales advisor to ensure compliancy with all Australian SMS regulations. Get in touch now and set up your messaging program with the help of our experts.
|Sender ID||Dynamic alpha or numeric Sender ID is supported.|
|Opt out||All marketing messages must include a STOP option.|
|Message format||Concatenation, Unicode and binary are supported on most networks.|