What are the different supported Campaign Types and Use Case Categories for 10DLC registration?

Campaigns provide the carrier networks with information on the types of messages that will be sent using the A2P 10DLC by the Brand.


Campaign Types
  • Standard Type: Also known as Declared Type, these are the basic use cases that will not require further vetting or review by the carrier networks for approval. The approval is typically immediate for this type of Campaign.

  • Special Type: Use cases that are sensitive or critical in nature and may require additional vetting and review by the carrier networks before approval. The approval can take up to several weeks for certain Special Campaign Types. Clickatell will guide you through this process to implement any complex special campaigns.


List of Use Cases per Campaign Type

Use CaseCampaign TypeUse Case Description2-Factor Authentication (2FA)StandardAny authentication, verification or one-time passcode (OTP)Account NotificationStandardStandard notification for account holders, relating to and being about an accountCustomer CareStandardAll customer interaction, including account management and customer supportDelivery NotificationsStandardInformation about the status of the delivery of a product or serviceFraud Alert MessagingStandardMessaging regarding potential fraudulent activity on an accountHigher EducationStandardCampaigns created on behalf of Colleges or Universities. It also includes School Districts and education institutions that fall outside of any "free to the consumer" messaging modelLow Volume MixedStandardSmall throughput; any combination of use cases (min. 1; max. 5). Examples include test / demo accounts.MarketingStandardAny communication with marketing and/or promotional contentMixedStandardAny undeclared combination of use cases (min. 1, max. 5)Polling and VotingStandardRequests for surveys and voting for non-political arenasPublic Service AnnouncementStandardAn informational message that is meant to raise the audience's awareness about an important issueSecurity AlertStandardA notification that the security of a system, either software or hardware, has been compromised in some way and there is an action you need to takeAgents and Franchises*SpecialAgents, franchises and local branchesCarrier Exemptions*SpecialExemption by a carrier; can only be approved through a manual review and/or vetting processCharity*SpecialCommunications from a registered charity aimed at providing help and raising money for those in need. Includes: 5013C Charity. Excludes: Religious organizations.Conversational Messaging*SpecialPeer-to-peer app-based group messaging with proxy/pooled numbers. Supporting personalized services and non-exposure of personal numbers for enterprise or A2P communications.Emergency*SpecialNotification services designed to support public safety / health during natural disasters, armed conflicts, pandemics and other national or regional emergenciesSweepstakes*SpecialAll sweepstakes messagingPolitical*SpecialPart of organized effort to influence decision-making of specific groups. All campaigns to be verified. Only federal campaigns.Social*SpecialCommunication within or between closed communities; e.g. influencers' alerts.Large CSP Trial*SpecialLarge CSP Trial Offers with strict controls and MNO audit rights - MO opt in


*Please note that these use cases are currently approved by AT&T only; feedback on support from other carrier networks is pending. To learn more about any Special Campaign Type, please reach out to your Clickatell Account Manager for more information.



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