Sharing important information and motivational messages via SMS in remote areas.
Baylor International Paediatric AIDS Initiative (BIPAI) wanted to roll out its successful Txt4Adherence program in Botswana. The program sends regular SMS reminders to HIV-positive teens to take their antiretroviral (ARV) medication. BIPAI needed an SMS provider to ensure that messages arrived promptly and reliably.
Txt4Adherence partnered with Clickatell to help deliver messages in local languages throughout Botswana. The program was also used to send inspirational messages to encourage teenagers to live positively and seek out more information about good sexual health.
Because SMS messages can be read on any phone, they proved to be critical to the success of the Txt4Adherence program. SMS enabled BIPAI's message to reach individuals throughout the country, even those without smart phones.