Souktel uses mobile messenger, SMS, audio, and web channels, to help match people to jobs, and offer health services and crisis aid to rural communities in East Africa and the Middle East. Seekers and providers of any services are able to use Souktel's platform to find the right match with real-time, location-based, and personalized results.
Their MatchMe service helps young people find jobs, connect health services and aid agencies with people in need, and even farmers with buyers. Souktel needed a simple SMS software platform that would help them send direct, immediate, low-cost SMS alerts to those in need. Their job match service needed an SMS solution that could give job seekers a way of sending a ‘mini CV’ even without internet access while at the same time being able to quickly inform either party of the potential match.
Souktel opted to work with Clickatell to supply users with quick and easy access to its database application, across a variety of mobile networks - something Clickatell could easily deliver on given the company's global reach. To connect with health services, Clickatell offered a two-way messaging program and long numbers to facilitate the quick set-up of emergency two-way messaging systems.
Using Clickatell's SMS API gateway Souktel was able to offer higher quality messaging services as well as quicker and more efficient communication within communities. Souktel benefited from significant cost savings, as agencies were now able to reach local populations by SMS, rather than expensive voice calls. They also found it easy to integrate its billing application with the SMS APIs to create streamlined account billing.
Serving populations with a higher penetration of feature phones than smartphones, Souktel is using SMS to effectively and efficiently match job seekers with potential employers, and connect people in crisis with health services and aid.