Online bidders get the latest updates on their auction bids with an SMS alert service.
Online marketplace bidorbuy relied on email to notify bidders when they were outbid on an auction. As auctions sometimes ran for days or attracted multiple bids, it needed a more reliable way of getting in touch with bidders on the go.
bidorbuy decided to offer an SMS alert service, which uses Personalized Priority Messaging (PPM) via Clickatell’s HTTP API and SMTP APIs to inform bidders when they are outbid on an online auction. This service also offers a reply to alert option whereby bidders can increase their current bid by replying to the alert or sending an SMS to a short code number with the word BID.
The convenient SMS alert system enabled bidorbuy to offer a more rewarding customer experience, and SMS alert subscriptions increased greatly.