Online bidders get the latest updates on their auction bids with an SMS alert service.

The Problem

Online marketplace bidorbuy relied on email to notify bidders when they were outbid on an auction. As auctions sometimes ran for days or attracted multiple bids, it needed a more reliable way of getting in touch with bidders on the go.

The Solution

bidorbuy decided to offer an SMS alert service, which uses Personalized Priority Messaging (PPM) via Clickatell’s HTTP API and SMTP APIs to inform bidders when they are outbid on an online auction. This service also offers a reply to alert option whereby bidders can increase their current bid by replying to the alert or sending an SMS to a short code number with the word BID.

The Result

The convenient SMS alert system enabled bidorbuy to offer a more rewarding customer experience, and SMS alert subscriptions increased greatly.

Platform

Clickatell Platform is a bulk SMS system that enables you to send messages securely, reliably and instantly, sparking a dynamic dialogue between business and customer.

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