Chat commerce has a growing influence on business performance and the customer experience. However, you don’t have to restrict chats to your website. WhatsApp Business can integrate with your website to offer more communication options through mobile devices and personal computers.
Why should you integrate WhatsApp Business into your website? It’s a great way to make your digital strategy more effective by reaching consumers where they are instead of waiting for them to come to you. Take advantage of the power of convenience, personalization, and transactional messaging with chat and start building your marketing strategy for global scale with WhatsApp Business and Clickatell.
Benefits of Adding WhatsApp Business to Your Marketing Strategy
The benefits of adding WhatsApp Business to your website and marketing strategy depend on how thoughtfully you use the messaging app. Some common advantages include the following.
1) Consumers Want to Use Chat
Chat has a growing influence on sales because consumers enjoy using it. Clickatell’s research shows that millennials, in particular, like chat commerce. According to the Chat Commerce Trends Report:
88% of millennials already use chat to communicate with businesses.
24% of them like it when companies send offers directly to them via chat.
19% of millennials don’t want to talk to a live person.
When you integrate WhatsApp into your website, you make it easier than ever for consumers to engage with your brand through chat.
2) WhatsApp Gives You Access to a Huge Global Audience
About 2 million people around the world use WhatsApp, making it the most popular mobile messaging platform. By integrating the app into your website and building it into your digital strategy, you can access an enormous audience of potential customers.
3) WhatsApp Business Keeps You Connected to Customers When They’re Not Online
Once you integrate WhatsApp Business into your website, you can connect with your customers even when they aren’t online. When they add your number to their contact lists, you can include them in broadcasts to tell them about discount codes, new products, and other noteworthy news.
Why does this matter? According to Pew Research, 85% of Americans have smartphones, while only about 50% have a tablet, desktop, or laptop. Additionally, about 15% of Americans rely on their smartphones for internet access. So, if you want to reach those people, you need to adopt a marketing strategy that meets people where they are.
Adding WhatsApp to your website can give you more opportunities to reach people through one of their favorite smartphone messaging apps.
4) Take Advantage of Automated and Self-Service Chat Responses
Consumers who prefer using chat often don’t want to wait for a person to respond. Automated and self-service chat responses suit their needs well. For example, someone interested in buying a product you recently advertised through WhatsApp doesn’t necessarily need to talk to a salesperson. The buyer just needs to submit the order and pay for the product.
Clickatell’s Chat Self-Service solution can automate responses to walk customers through processes for buying items, confirming reservations, checking the status of their orders, and completing other common tasks. Make driving customer engagement, personalizing the customer experience, and improving efficiency a priority for your company with automated self-service and WhatsApp!
Ways to Integrate WhatsApp Business into Your Website
Now that you know the critical reasons to use WhatsApp Business, you need to choose the best way to integrate it into your website to improve the customer experience. You have a couple of options.
Use the WhatsApp Business API
With the WhatsApp Business API, you can add click-to-chat to your website. When a customer clicks on the WhatsApp icon, they initiate a chat channel for instant communication. This approach works best when customers interact with your website through their smartphones.
Combining Clickatell with WhatsApp Business API makes it easier than ever for you to maintain contact with your customers. That one simple integration will set your company up for future successes in not only saving company costs, but also increasing availability for your consumers.
Add a QR Code That Adds Your Number to the Customer’s WhatsApp Contacts
Customers can manually add your business’s WhatsApp number to their contact lists. But let’s make it even easier for them. Adding your business number to their contacts takes several steps, though, with each stage creating a small barrier that will stop some people from connecting with your business.
QR codes are no stranger to the modern world nowadays, they’re now used everywhere! A QR code can automate the process by adding your business’s number to a customer’s contact list. All your users have to do is point their smartphone at the screen to open WhatsApp and add your number. It’s intuitive and effortless, exactly what your customers want and need.
Add a WhatsApp Chat to Your Website Today!
Enhance your customer experience and improve your brand’s reputation with Clickatell’s WhatsApp Business API. By partnering with Clickatell, you bring an assortment of enhanced features and client services to your marketing strategy with WhatsApp.
Clickatell helps you avoid the struggle of making WhatsApp Business work for you. You receive:
24/7 email and phone support.
Secure messaging that protects the privacy of your business and customers.
Multichannel integration that makes communications easier than ever.
Real-time transactions — including sales — through WhatsApp.
A straightforward drag-and-drop interface that lets you build self-service workflows so your business can serve customers even when you don’t have employees available.
Seamless transfers between bots and human agents.
WhatsApp already does a good job on its own. By collaborating with Clickatell’s WhatsApp Business API, you can make it an even more effective tool for growing your business through an effective digital communications strategy. Begin elevating your customer experience, we’re here to help!
Let’s get you started on your journey today. Contact our team for more information now.
SMS and two-way channels, automation, call center integration, payments - do it all with Clickatell's Chat Commerce platform.