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Clickatell has always prided itself on innovating ahead of the curve. Twenty years ago, Clickatell was making global communication history when it cracked the code which would allow a user to send an SMS to a cell phone, via the internet.
The Clickatell development team then went on to revolutionize how brands connect, interact, and transact. Recognizing the need for chat commerce in 2011 already, the team moved to a model that combines communication and commerce, once again delivering well ahead of the rest of the industry.
In fact, in its report “Add Digital Payments as Part of Communications Platform as a Service Offering,” Gartner® recognized Clickatell as a “Who’s Who in CPaaS Payments and How They Are Going About It” section and stated, “Currently there are a limited number of CPaaS providers that provide the payment capability.” Additionally, Gartner’s report predicts “by 2025, around 50% of CPaaS vendors will enable the functionality as part of their communications modules and offerings.”1
Today, Clickatell continues to build on its experience in helping brands delight customers, unveiling new payment capabilities via its Chat Commerce Platform at Money 20/20 Las Vegas.
Imagine a utility company sending a simple notification in the customer’s favorite chat platform for the amount due, giving them the option to tap and pay the bill right there from within the notification itself. And, if the customer has a query, they can engage with either a bot or live agents then and there in the same channel.
Now, consumers no longer have to scramble to find a number to call or fire off an email into the abyss, waiting endlessly for a resolution they know may never come.
Clickatell can now help businesses easily deploy payments in chat channels with low to no execution risk associated with regulatory considerations, payment ecosystem of payer and payees, and consumer adoption on the most popular chat channels.
Clickatell’s enterprise grade Chat Commerce Platform improves brands’ customer experience and drives revenue by personalizing communications, delivering higher customer satisfaction and retention, increasing sales, improving business efficiencies, and reducing operating costs. It provides low/no code tools for brands to connect, interact, and transact with their customers:
Connect enables messaging and notifications, such as a bank sending a customer a credit card transaction verification alert, which is much less intrusive than a robocall or an email;
Interact provides back-end system integration and orchestration complete with chat bot and agent desk capability that enables, for example, a bank to communicate with customers interactively to check balances or pay bills versus calling an 1800 number on the back of a card; and
Transact supports API payments and digital transactions capabilities through Clickatell’s new Chat 2 Pay. Chat 2 Pay enables businesses to securely accept payments in chat messaging by sending consumers a payment link via SMS or WhatsApp. In its design of Chat 2 Pay, Clickatell efficiently has orchestrated the complex relationship between messaging, payments, and the order management system (OMS) of their customers, and in the process mitigates the risk of businesses managing payment card details.
With billions of consumers actively chatting on chat apps, Clickatell understands that Chat Commerce is the future of digital commerce enabling brands to connect, interact, and transact where their customers are. For more information about Clickatell’s Chat Commerce Platform visit here and view the Chat 2 Pay product page here. Attending Money20/20? Visit us at booth #1740 to demo our new chat payment capabilities or click here to schedule a meeting with us at the show.
1 Gartner, “Add Digital Payments as Part of Communications Platform as a Service Offering”, Lisa Unden-Farboud, Daniel O'Connell, Brian Doherty, Dayna Ford, 27 August 2021
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