March 18, 2020
Consider the type of message you’re sending
Start off by thinking about the type of message you’re sending. How customers respond to your SMS campaign often depends on the type of content you’re sending. If, for example, you’re sending a message to promote a discounted lunch at your restaurant, consider sending your SMS mid-morning so that you have the best opportunity to tempt your customers into visiting you for their midday meal. On the other hand, messages for an SMS campaign promoting a month-end clothing sale could be sent a few days prior to month-end so that your customers can plan your sale into their monthly budget.
Always respect your customers
No matter how you look at it, being able to send an SMS message directly to your customer’s pocket is very powerful. With great power, comes great responsibility. Always try run your SMS marketing campaigns at times when you know you won’t be bothering your customers. Nobody wants to be woken up in the middle of the night by a promotional message! Of course this means that you also need to be mindful of the different time zones that your recipients reside in. This will of course also help increase the efficacy of your campaign and in doing so, increase your ROI.
By being responsible about the times at which you send out your text messages, you will be a lot less likely to be reported as a spammer, you’ll increase the trust your customers have in your business to act ethically and, in the process, you’re sure to see a positive impact on your ROI.
Plan your SMS campaigns for times that your customers are on the phone
While we’re talking about time zones, always plan your SMS messages to be received when you have the best chance of your customers being on their phones. Although most people carry their phones everywhere with them, they still spend more time on them at certain times of the day than others. Avoid messages being delivered during rush hour and at times that your customers are commuting to work or while they’re preparing supper, for example. In the same way, Mondays and Fridays are the days you’re least likely to enjoy the most impact. Experiment with different days of the week and different times of the day to see when your customer base responds best to your messages and then focus on scheduling messages for times that you’ve seen the best response to your campaign.
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