The chat economy is evolving rapidly around the world and changing global market dynamics. Business leaders are increasingly investing in chat as a channel, which is proving to be both lucrative and a significant improvement in customer experience. In our latest article, Clickatell CMO Nirmal Nair delves into how popular chat apps like WhatsApp and Facebook Messenger are fast becoming preferred channels where customers wish to transact, and how businesses can leverage chat commerce technologies like those offered by Clickatell.

“Most importantly: consumers will choose commerce in chat over other options for simplicity, speed, and convenience,” says Nair.

Read more here to learn about what chat commerce is, why it matters, what the challenges are, and how your business can enable chat commerce.

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Clickatell SMS Platform is a bulk SMS system that enables you to send messages securely, reliably and instantly, sparking a dynamic dialogue between business and customer.

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