Unstructured Supplementary Service Data (USSD) is a popular digital engagement channel used by millions of people in Africa every day. The technology has been around for decades and revolutionized how people bank in Africa and have access to other essential services affordably on their mobile to make their life easier.
Clickatell is a leader in mobile messaging and offers a cost-effective and scalable USSD enterprise solution to engage and transact with your mobile-always customers. The solution consists of three primary components to help you grow revenue, cut costs with intuitive self-service options, and provide a better digital engagement experience on USSD.
A comprehensive solution designed to engage with your customers on USSD
- USSD channel access – To connect with your customers on USSD.
- Chat Flow – We build intuitive customer self-service menus to offer digital experiences on USSD.
- Transact API’s – We combine our USSD channel, intuitive self-service menus with API’s that let you offer the most relevant digital goods and services for your customers.
USSD use cases
We are helping leading brands in banking, financial services, and Fintech to offer use cases that increase customer interactions and transactions.
- 24/7 access to product and support services (FAQs)
- FAQ’s and product help options
- Access to information services such as news and customer surveys
- Account Management
- Check balances
- Manage accounts
- Customer Onboarding
- Customer acquisition and sign-ups for services
- Digital campaigns
- Transaction Management
- Bill payments
- Prepaid airtime, data, and electricity
- Payments and transfers
Why is USSD still widely used in Africa?
- Simple and easy to use.
- Affordable – no internet connection or costly data is needed to access the service.
- Widely accessible on almost every phone - 99%.
- Works on feature phones and does not require a smartphone.
USSD is unique to other messaging channels and is contributing to financial inclusion in Africa. Customers do not require a smartphone to engage and transact and can access your digital products and services on their feature phones. Essential banking activities such as checking bank balances, transferring money, or buying airtime or electricity can be done conveniently without going to your branch or calling your call center.
Get started with Clickatell’s USSD Enterprise Solution
Clickatell offers a comprehensive and cost-effective USSD solution to help you connect, interact, and transact with your customers. Our scalable, adaptable, and reliable USSD solution has 99.9% uptime to keep your customers connected. Learn more about how we can help you engage with your customers and grow revenue on USSD.