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Wicked Promotions
Wicked Promotions: events co-ordination, promotions, models, venue launches, consultation, promo clothing, DJ’s, strategy design, product launches, graphic design, data management and information distribution.
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The Brief
Wicked Promotions manages databases for numerous clubs, pubs and dinner clubs. They were faced with the dilemma of having to notify different patrons and staff about functions and parties in a short period of time. They also needed a way to remind people of a function or party a few hours before hand i.e. time the doors open, what DJ’s were playing, how much the entrance fee was, etc.
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The Solution
After studying the requirements, it was decided that SMS would be the best solution as it was quick, easy and cost
effective. Clickatell Communicator was the best SMS solution for them, as it offered them the facilities of being able to
upload and maintain their own database easily and conveniently. Communicator also offers them the group messaging facility
whereby they can manage each database individually, keep track of the messages sent by accessing the report section and
use the powerful mail merge facility to personalise each message.
SMS is ideal for club, party and staff notifications, as it is quick and can be delivered fast. It can be used as a reminder
of a function only hours before the start time, as most people have their phones on them all the time, and there is a greater
chance of them receiving the message in time. If they were to send e-mail there would be no guarantee that the recipient was
at their computer and would receive it in time.
SMS is also an extremely cost effective method of communicating with the client in their databases, and allows for more frequent use than other media.
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