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South African Airways

South African Airways - Promotional Updates with Clickatell Communicator: Case Study

South African Airways

South African Airways is one of the world's oldest airlines having been formed in February 1934.

Since then South African Airways has continued to grow and is now one of the world's most respected airlines.

Testimonial

"The supportive ingredients contained in the Clickatell package, text aid messages; message tracking/reporting as well as the 24 hour technical support was incorporated to our existing data base with ease. Message tracking and reporting data is of great value when delivery information statistics are required."

Zuks Ramasia
Head: GOC
South African Airways

The Situation

Followed by the inclusion of the mobile telephone technology into SAA's Standard Operating Procedures, the need for a trustworthy SMS service provider to buoy up this technology also surfaced.

The requirement was that the technology would advance improved mechanics to their systems, and also ultimately contribute to provide vital organisational information being made available to stakeholders within their organisation without delay.

With the continuous growing number of mobile telephone users and the ease to distribute vital information to those members, a need arose for a simplified SMS service provider to conduct those with ease.

In the pulsating commerce South African Airways finds itself, Clickatell was the preferred SMS service provider.

The Solution

On 20 December 2001 South African Airways employed the Clickatell Communicator to take care of their messaging needs. The Clickatell Communicator solution was linked to the SAA intranet; accessible from within the Operations Control Centre (OCC) of South African Airways at OR Tambo International Airport in Johannesburg.

The Results

Short Messages (SMS's) are sent to corporate member mobile telephone numbers grouped into individual groups in the Clickatell address book; categorised to events specific as per the South African Airways Alarm notification documentation.

The Communicator product thus far has surfaced as a great investment, beneficial to assisting with the distribution of essential information, complete with the kind of guaranteed backup support that is crucial to the needs of South African Airways

 

       
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